HAROLDS STORES INC
10-K, 2000-04-28
FAMILY CLOTHING STORES
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25

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           __________________________

                                          FORM 10-K
                Annual Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

    For the fiscal year ended January            Commission File No. 1-
                29, 2000                                  10892

                              HAROLD'S STORES, INC.
             (Exact name of registrant as specified in its charter)

                 Oklahoma                               73-1308796
     (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)               Identification No.)

     765 Asp Norman, Oklahoma  73069                  (405) 329-4045
     (Address of  principal executive                 (Registrant's
                 offices)                           telephone number,
                (Zip Code)                         including area code)

    Securities registered pursuant to
        Section 12(b) of the Act :                     Name of each
                                                         exchange
           Title of each class                     on which registered

      Common Stock, $0.01 Par Value                   American Stock
                                                         Exchange



       Securities registered pursuant to Section 12(g) of the Act :  None


     Indicate by check mark whether the registrant (1) has filed all reports
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

           Yes      X      .                   No              .

      Indicate  by check mark if disclosure of delinquent filers  pursuant  to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to  the  best  of  registrant's knowledge, in definitive proxy or  information
statements  incorporated by reference in Part III of this  Form  10-K  or  any
amendment to this Form 10-K [   ]

      At  March 13, 2000 the aggregate market value of the Registrant's Common
Stock  held  by non-affiliates was $11,159,839 based on a value of $3.375  per
share,  the  closing  price of Common Stock as quoted by  the  American  Stock
Exchange on that date.

      On   March 13, 2000 the registrant had 6,075,272 shares of Common  Stock
outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE:

     Portions of the Registrant's Annual Report to Stockholders for the fiscal
year  ended  January 29, 2000 ("Annual Report") are incorporated by  reference
into Part II.

      Portions  of the Registrant's Proxy Statement for the Annual Meeting  of
Stockholders  to be held June 22, 2000  ("Proxy   Statement") are incorporated
by reference into Part III.

                  Harold's Stores, Inc. & Subsidiaries
                                Index to
                       Annual Report on Form 10-K
                 For the Period Ended January 29, 2000


Part
I.

     Item  1. Business                                                     3

     Item  2. Properties                                                   8

     Item  3. Legal Proceedings                                            9

     Item  4. Submission of Matters to a Vote of Security Holders         10

Part II.

     Item  5. Market for the Registrant's Common Stock and Related
              Stockholder Matters                                         10

     Item  6. Selected Consolidated Financial Data                        11

     Item  7. Management's Discussion and Analysis of Financial Condition
              and Results of Operations                                   12

     Item  7a.Quantitative and Qualitative Disclosure about Market Risk   15

     Item  8. Consolidated Financial Statements and Supplementary Data    16

     Item  9. Changes in and Disagreements with Accoutants on Accounting
              and Consolidated Financial Disclosure                       16

Part III.

     Item  10.Directors and Executive Officers of the Registrant          16

     Item  11.Executive Compensation                                      16

     Item  12.Security Ownership of Certain Beneficial Owners and
              Management                                                  16

     Item  13.Certain Relationships and Related Transactions              16

Part IV.

     Item  14.Exhibits, Consolidated Financial Statement Schedule
              and Reports on Form 8-K                                     17

Signatures                                                                18

                                     PART I.

ITEM 1.   BUSINESS

General

      Harold's  Stores,  Inc. and its wholly-owned subsidiaries  (collectively
"Harold's" or the "Company"), through a 51-store location chain of women's and
men's  specialty apparel stores in 22 states, offers high-quality, classically
inspired apparel to the upscale, quality-conscious consumer primarily  in  the
20  to  50 year old age group.  The stores typically are strategically located
in  shopping centers and malls with other upscale specialty retailers and  are
enhanced  by  an  eclectic mix of antiques, together with  specially  designed
fixtures  and  visual props, to create an appealing stage for presentation  of
the  Company's  distinctive women's and men's apparel and  accessories.   More
than 90% of sales consists of the Company's designs controlled by Harold's own
stylists  and  designers  and  resourced by  Harold's  buyers  from  domestic,
European   and  Asian  manufacturers.   The  remainder  consists  of   branded
merchandise  selected  to complement Harold's merchandise  presentation.   See
"Business- Product Development and Sourcing Programs."

      The  Company's 51 stores are comprised of 30 full-line women's and men's
apparel  stores, six stores which have a product line principally  of  ladies'
apparel  with  a  limited  presentation  of  men's  sportswear  featuring  the
Company's  Old  School Clothing brand, nine stores featuring  women's  apparel
only and six outlet stores to clear markdowns and slow-moving merchandise,  in
addition  to  some  merchandise produced specifically  for  the  outlets.   In
addition to the stores, the Company has a direct response "mail order" catalog
business  and  also  sells  merchandise  online  at  www.harolds.com.    Store
occupancy  costs  include  base and percentage rent, common  area  maintenance
expense, utilities and depreciation of leasehold improvements.

     There  was  a decline in comparable store sales of 3.1% for fiscal  2000,
compared to a decline of 1.3% for fiscal 1999.  The Company believes that  the
declines  experienced  in  comparable store  sales  during  fiscal  2000  were
primarily  attributable  to  disappointing  sales  in  our  fall  and  holiday
merchandise  combined  with winter storms that severely impacted  our  January
business.   The Company's average sales per square foot for stores open during
the  entire  fiscal year were $481 and $506 for fiscal 2000 and  fiscal  1999,
respectively.   The  Company believes sales per square foot  are  higher  than
industry averages for most similar stores.

      The  Company  believes  that  its future success  will  be  achieved  by
expanding  the  number of its women's and men's apparel stores and  increasing
sales  momentum at existing stores.  The Company is engaged in  an  aggressive
expansion program, adding in the aggregate 13 retail stores during fiscal 1999
and fiscal 2000.

      The  Company's  expansion program will continue to  focus  primarily  on
markets  currently served by the Company and in new markets that  represent  a
geographical progression from existing markets.  Thus far during fiscal  2001,
the  Company  has  opened a new store in Dawsonville, Georgia and  anticipates
opening a total of two stores during the fiscal year plus one relocation of an
existing store.  See Management's Discussion and Analysis - Liquidity and Note
5 to the consolidated financial statements for further information.

      The  Company  operates on a 52-53 week fiscal year, which  ends  on  the
Saturday closest to January 31. References herein to fiscal 2001, fiscal 2000,
fiscal 1999, and fiscal 1998 refer to the fiscal years ended February 3, 2001,
January 29, 2000, January 30, 1999, and January 31, 1998, respectively.

Retail Merchandising

     The Company's  merchandise  mix  in  women's apparel includes coordinated
sportswear,  dresses,  outerwear, shoes and accessories,  in  updated  classic
styles.   A  fundamental feature of the Company's marketing  strategy  is  the
development  of  original  exclusive  and semi-exclusive  apparel  items.  The
Company  estimates  that  more  than 90% of  its  women's  apparel  sales  are
attributable  to  the  Company's  product development  and  proprietary  label
programs.  In fiscal 2000, women's apparel accounted for approximately 78%  of
sales as compared to 79% for fiscal 1999.

      The  men's apparel product line includes tailored clothing, furnishings,
sportswear, and shoes.  The style is principally what is known in the  apparel
trade as "updated traditional," classic styling with a contemporary influence.
The  young executive and college markets account for a substantial portion  of
the  Company's  men's store sales.  In fiscal 2000, the Company's  proprietary
label  apparel accounted for more than 95% of total men's sales.  The majority
of  the  men's proprietary label sales are in the Company's Old School Company
and Harold Powell Clothing lines.  In fiscal 2000, men's apparel accounted for
approximately 22% of sales as compared to 21% for fiscal 1999.

      The  following  table  sets forth the approximate  percentage  of  sales
attributable to the various merchandise categories offered by the  Company  in
the past three fiscal years:


                        Fiscal 2000      Fiscal 1999       Fiscal 1998
                                 (Dollar amounts in thousands)

Women's Merchandise
 Sportswear and
   Accessories        $96,694   71.0%  $91,678   70.9%   $82,031    68.4%
 Handbags and Belts     3,242    2.3     3,583    2.8      4,204     3.5
 Shoes                  6,512    4.8     6,243    4.8      5,899     4.9

Men's Merchandise
Suits, Sportcoats,
Slacks and Furnishings 11,936    8.8    11,552    8.9     10,762     9.0
 Sportswear and        15,982   11.7    14,309   11.1     14,894    12.4
Accessories
 Shoes                  1,267    0.9     1,149    0.9      1,218     1.0

Other                     629    0.5       710    0.6        911     0.8

   Total:            $136,262  100.0% $129,224  100.0%  $119,919   100.0%

Company Stores

      The  Company's 51 stores range in size from 2,100 to 15,000 square feet,
with the typical store ranging from 4,000 to 6,000 square feet.  The Company's
stores  generally  are open seven days per week and evenings.   The  following
table  lists  Harold's store locations as of January 29, 2000,  with  selected
information  for  each location.  Product lines in the table  are  defined  as
follows:

          W/M    Stores with the Company's full-line women's
                 and men's apparel.
         W/OS    Stores with the Company's full-line women's
                 apparel and also featuring the Company's "Old
                 School Clothing Company" concept.
            W    Stores featuring women's apparel only.

Metropolitan                                           Product   Square
    Area             Location       Type of Location    Lines    Footage
Atlanta, GA      Lenox Square       Regional             W/M      6,861
                                    Shopping Center
Atlanta, GA      Park Place         Specialty Center      W       3,413
Austin, TX       Arboretum Market   Specialty Center     W/OS     3,800
                 Place
Austin, TX(1)    8611 N. Mopac      Free Standing        W/M     13,200
                 Expressway
Baton Rouge,     Citiplace Market   Specialty Center     W/M      5,200
LA               Center
Birmingham,      The Summit         Specialty Center     W/M      5,500
AL               Shopping Center
Buford, GA       Mall of Georgia    Regional             W/M      6,000
(Atlanta metro)                     Shopping Center
Charlotte, NC    Shops on the       Specialty Center      W       4,000
                 Park
Columbus, OH     The Mall at        Regional             W/M      6,000
                 Tuttle Crossing    Shopping Center
Cordova, TN      Wolfchase          Regional             W/M      6,302
(Memphis Metro)  Galleria           Shopping Center
Dallas, TX       Dallas Galleria    Regional             W/M      7,058
                                    Shopping Center
Dallas, TX       Highland Park      Specialty Center     W/M      7,503
                 Village
Ft. Worth, TX    University Park    Specialty Center     W/M      6,000
                 Village
Greenville, SC   Greenville Mall    Regional             W/OS     5,076
                                    Shopping Center
Hillsboro,       Hillsboro Outlet   Outlet Center        W/M      5,160
TX(1)            Mall
Houston, TX      Highland Village   Specialty Center     W/M      6,189
Houston, TX      Town and Country   Specialty Center     W/M      5,883
                 Village
Houston, TX      Champions Forest   Specialty Center     W/M      5,500
                 Plaza
Indianapolis,    Keystone Fashion   Regional             W/M      4,000
IN               Mall               Shopping Center
Jackson, MS      The Rogue          Free Standing         W       2,100
                 Compound
Kansas City,     Country Club       Regional              W       4,155
MO               Plaza              Shopping Center
Katy, TX(1)      Katy Mills         Regional Outlet      W/M     10,278
(Houston metro)  Outlet             Center
Leawood, KS      Town Center        Regional             W/M      5,000
(Kansas          Plaza              Shopping Center
  City metro)
Littleton, CO    Park Meadows       Regional             W/M      5,465
 (Denver metro)  Mall               Shopping Center
Louisville,      Mall St.           Regional             W/OS     4,292
KY               Matthews           Shopping Center
Lubbock, TX      8201 Quaker        Specialty Center     W/M      3,897
                 Avenue
Marietta, GA     The Avenue East    Specialty Center     W/M      5,000
(Atlanta metro)  Cobb
McLean, VA       Tyson's Galleria   Regional             W/M      5,083
                                    Shopping Center
Memphis, TN      Poplar Avenue      Regional             W/M      5,781
                                    Shopping Center
Nashville, TN    The Mall at        Regional             W/M      5,975
                 Greenhills         Shopping Center
Norman, OK       Campus Corner      Specialty Center     W/M      7,588
                 Center
Norman, OK(1)    575 S.             Free Standing        W/M     15,421
                 University Blvd.
Oakbrook, IL     Oakbrook Center    Specialty Center      W       4,860
(Chicago Metro)
Oklahoma         50 Penn Place      Specialty Center     W/M     14,240
City, OK
Omaha, NE        One Pacific        Specialty Center      W       3,272
                 Place
Palo Alto, CA    Stanford           Regional              W       4,275
(San Francisco   Shopping Center    Shopping Center
Metro)
Phoenix, AZ      Biltmore Fashion   Regional             W/OS     5,033
                 Park               Shopping Center
Phoenix, AZ(1)   Prime Outlets at   Outlet Center        W/M      7,452
                 New River
Plano, TX        Park and Preston   Free Standing        W/M      5,525
(Dallas metro)
Raleigh, NC      Crabtree Valley    Regional             W/M      5,205
                 Mall               Shopping Center
Richmond, VA     River Road         Specialty Center     W/M      5,000
                 Shopping Center
Salt Lake        Trolley Square     Specialty Center      W       5,716
City, UT         Center
San Antonio,     Alamo Quarry       Specialty Center     W/M      5,500
TX               Market
Skokie, IL       Old Orchard        Specialty Center      W       5,454
(Chicago         Center
Metro)
Southlake, TX    Southlake Town     Specialty Center     W/M      5,462
(Dallas metro)   Square
St. Louis, MO    Plaza Frontenac    Regional             W/OS     4,221
                                    Shopping Center
Tampa, FL        Citrus Park Town   Specialty Center     W/OS     5,500
                 Center
Tulsa, OK        Farm Shopping      Specialty Center     W/M      3,888
                 Center
Tulsa, OK        Utica Square       Regional             W/M      7,686
                                    Shopping Center
Wichita, KS      The Bradley Fair   Specialty Center     W/M      5,500
                 Center
Williamsburg,    Prime Outlets at   Outlet Center        W/M      5,180
VA(1)            Williamsburg

(1)  Outlet store


     The employee population of a typical full-line Harold's store consists of
a  store manager, two assistant managers (women's and men's), one or two  desk
associates, and five to seven sales associates, most of whom work on  a  flex-
time  basis  (20-25 hours per week).  Sales associates are paid  a  commission
against  a  draw.   Commissions range from 7%  to 10% based  on  the  type  of
product sold and the scale of the associate.  Store managers are paid a salary
plus  a  performance  bonus based on attainment of  sales  goals  and  expense
control.

Product Development and Sourcing Programs

      The  Company's product development and sourcing programs  enable  it  to
offer exclusive and semi-exclusive items not available in competing stores  or
catalogs.  More than 90% of sales is merchandise where the Company has created
or  controlled the design, demonstrating the Company's commitment to a  unique
product mix.  The Company believes that this unique product mix enables it  to
compete  with, and differentiates it from, larger apparel chains  by  offering
customers  an  exclusive garment at a price below designers and  similar  open
market  merchandise.  Direct creation and control of merchandise also  enables
the  Company  to  improve  its initial mark up.  The Company's  private  label
merchandise  consists  of  items developed by  the  Company  and  manufactured
exclusively   for  the  Company  and  items  developed  by  the  Company   and
manufactured on a semi-exclusive basis for the Company.

      An important component of the Company's product development programs  is
market research of styles and fabrics.  The Company's buyers shop European and
domestic markets for emerging fashion trends, for new vendors, and for fabric,
artwork and samples for new garment designs.  Through sophisticated, computer-
aided  design technologies, the product development staff adapts and  develops
fabric designs and garment models.  These design models assist the Company  in
sourcing  and  in negotiations with mills and vendors.  The Company's  product
development  programs  allow  it to participate directly  in  the  design  and
manufacturing   of   an   exclusive  product  without  investing   in   costly
manufacturing equipment.  The Company's development program is complemented by
association with independent buying offices in New York and Florence, Italy.

     The Company's product development programs enable it to offer new styles,
often before similar merchandise is available at other specialty or department
stores  or  catalogs.   The  Company imports  a  significant  portion  of  its
merchandise  directly  from the United Kingdom, Italy,  and  through  domestic
importers from the Far East.

      The  Company's merchandisers travel to Europe, including popular fashion
meccas  such  as Paris and Milan, six to eight times each year, searching  out
new  styles and collecting vintage fabrics and antique wallpaper, and original
art  for  pattern  development.   In addition to purchasing  original  artwork
created  for  pattern  development, merchandisers have  ongoing  contact  with
several art studios in Europe where artists hand paint intricate patterns  and
prints  exclusively for the Company.  The European development work helps  the
Company  spot emerging trends among fashion forward Europeans for  development
into the Company's classically inspired merchandise.

      The  Company's  merchandisers  review the  collected  material,  analyze
fashion  directions  and  select the best pieces to convert  into  prints  and
patterns  for the next season.  Once the new patterns are selected,  the  team
then  "specs"  out  various styles - detailing a garment's cut,  fit,  fabric,
color  and  trim.   An  advanced textile computer-aided  design  system  makes
designing  new pieces much easier by providing color "proofs" which allow  the
Company  to correct inaccuracies in a design before a working sample is  made.
This  process  reduces costs and  contributes to the inherent  value  of  each
item.   After  the specs have been finalized, the piece goods - materials  for
making the product - are ordered from domestic and international fabric mills.
The finished fabric is then shipped to manufacturers who cut, sew and trim the
completed design.

      The  Company's  line  of  leather goods is made by  European  craftsmen,
primarily  in  Italy.   Shoes,  belts, handbags,  wallets  and  other  leather
products  are co-designed by the Company's merchandisers and Italian artisans.
Italian-made  leather  goods  are marketed under a  variety  of  Company-owned
labels and are featured in all of the Company's stores, in its catalog, and on-
line at www.harolds.com.

      During  fiscal  1995, the Company entered into an arrangement  with  its
largest  apparel vendor, CMT Enterprises, Inc. ("CMT").  Previously,  Harold's
controlled  the design process and paid CMT for finished goods  when  produced
and  manufactured.   Under  this arrangement,  the  process  has  become  more
verticalized.   CMT  acts  as  the Company's agent  in  the  purchase  of  raw
materials   (i.e.  fabrics,  linings,  buttons,  etc.)  and   supervises   the
manufacturing   process  of  the  Company's  merchandise  with   manufacturing
contractors.  The Company purchases raw materials directly from suppliers  and
pays  for  the manufacturing process as costs are incurred.  Under  this  1995
agreement, CMT was paid a commission based on actual cutting, sewing and  trim
costs of the finished goods.

     On February 18, 2000, the Company entered into a stock purchase agreement
pursuant  to  which  the Company purchased all of the issued  and  outstanding
shares of CMT.  The Company issued a promissory note to Franklin I. Bober, the
sole stockholder of CMT, in the amount of $2.54 million, payable with interest
in  thirty  (30)  monthly  installments, and assumed long-term  debt  of  CMT,
payable to the Company,  in the amount of $1.385 million.  The net book  value
of  CMT  assets received by the Company is approximately $400,000, and to  the
extent  that  the  net book value of such assets is less  than  $400,000,  the
amount  of the promissory note shall be reduced on a dollar-for-dollar  basis.
In  addition,  the Company entered into a consulting agreement with  PrimaTech
Corporation,  an entity wholly owned by Franklin I. Bober, which will  provide
consulting  services  to the Company for two years at a fee  of  $405,000  per
year, plus potential incentive payments.

     The  Company  believes  the acquisition of CMT  permits  the  Company  to
control  the  quality  and  cost  of  the  Company's  inventory  purchases.  A
substantial  portion  of the Company's merchandise purchases  is  concentrated
among  a  small  number of vendors.  The Company  believes that  fewer  vendor
relationships   advance  the  Company's  product  development  objectives   by
increasing   control   over  the  design  and  manufacturing   process.    See
"Management's  Discussion and Analysis of Financial Condition and  Results  of
Operations   -  Results  of  Operations  and  -  Capital  Resources,   Capital
Expenditures and Liquidity and note 11 to Consolidated Financial Statements."

Merchandise Inventory, Replenishment and Distribution

      The specialty retail apparel business fluctuates according to changes in
customer  preferences  dictated  by fashion and  season.   These  fluctuations
affect  the  inventory owned by apparel retailers, since  merchandise  usually
must  be  ordered well in advance of the season and sometimes  before  fashion
trends  are evidenced by customer purchases.  The Company's policy of carrying
basic merchandise items in full assortments of sizes and colors requires it to
carry  a  significant  amount  of inventory.   The  Company  must  enter  into
contracts  for the purchase and manufacture of proprietary label apparel  well
in advance of its selling seasons.

     The Company continually reviews its inventory levels in order to identify
slow-moving merchandise and broken assortments (items no longer in stock in  a
sufficient range of styles, colors and sizes) and may use markdowns  to  clear
this  merchandise.  Markdowns also may be used if inventory  exceeds  customer
demand  for  reasons  of  style,  seasonal  adaptation,  changes  in  customer
preference, or if it is determined that the inventory in stock will  not  sell
at  its currently marked price.  Such markdowns may have an adverse impact  on
earnings, depending on their extent and the amount of inventory affected.  The
Company  utilizes its seven outlet stores to dispose of prior season  or  slow
moving  merchandise  as  well as merchandise developed  specifically  for  the
outlet  division.   In  addition,  in lieu of  utilizing  outside  liquidation
resources ("jobbers"), slow moving merchandise is periodically cleared through
regional  off-site discount sales which are promoted under the name  "Harold's
Warehouse Sale".

      The  Company  operates  an 85,000 square foot distribution  facility  in
Norman,  Oklahoma  capable of processing merchandise for 74  stores.   With  a
modest  additional  investment,  the facility  will  have  the  capability  of
processing  merchandise for 138 stores.  All of the Company's  merchandise  is
routed through the distribution center from various manufacturers.  Each  item
is examined, sorted, tagged with bar coded tickets which track the merchandise
for  analysis by multiple parameters, including, vendor lot number, color  and
size.   An  increasing  amount of merchandise is  currently  arriving  at  the
distribution  center  with  tags  previously  placed  by  the   vendor.    The
merchandise is then boxed for shipment by company trucks or common carrier  to
the  Company's 51 stores and catalog operation.  This process is  done   in  a
time  sensitive  manner  in a substantially paperless  environment,  utilizing
computers, bar codes and scanners.

Seasonality

      The  Company's business follows a seasonal pattern, peaking twice a year
during   the  late  summer  (August  through  early  September)  and   holiday
(Thanksgiving  through Christmas) periods.  During fiscal 2000,  approximately
52% of the Company's sales occurred and substantially all of the Company's net
loss was incurred during the third and fourth quarters.

Competition

      The  Company's  business is highly competitive.   The  Company's  stores
compete  with  national  and local department stores, specialty  and  discount
store  chains,  catalogers and independent retail stores which  offer  similar
lines  of  specialty  apparel.  Many of these competitors  have  significantly
larger sales volumes and assets than the Company.

      Depth  of  selection  in  sizes and colors and  styles  of  merchandise,
merchandise procurement and pricing, ability to anticipate fashion trends  and
customer  preferences, inventory control, reputation, quality of private-label
merchandise, store design and location, advertising and customer  service  are
all important factors in competing successfully in the retail industry.  Given
the  large  number  of companies in the retail industry,  the  Company  cannot
estimate the number of its competitors or its relative competitive position.

      In  addition,  the success of the Company's operations  depends  upon  a
number  of  factors  relating  to  economic conditions  and  general  consumer
spending.   If  current  economic conditions worsen and consumer  spending  is
restricted,  the  Company's  growth  and  profitability  will  be   negatively
impacted.

Customer Credit

      The Company's stores accept the proprietary "Harold's" credit card,  and
Visa,  MasterCard,  Discover  and  the American  Express  credit  cards.   The
Company's  catalog  operation  accepts VISA,  MasterCard,  Discover   and  the
Company's  credit  card.  Credit card sales were 76% in fiscal  1998,  77%  in
fiscal  1999 and 70% in fiscal 2000.  In fiscal 2000, 19% of sales  were  made
with the Harold's credit card and 51% were made with third-party credit cards.
The  Company  maintains  a  credit department  for  customer  service,  credit
authorizations, credit investigation, billing and collections.  As of  January
29,  2000,  the  allowance for bad debts from Company credit  card  sales  was
approximately 0.8% of Harold's proprietary credit card sales for fiscal 2000.

      Harold's  has offered customers its proprietary credit card since  1974.
The  Company  believes  that providing its own credit card  enhances  customer
loyalty  while  providing customers with additional credit  at  costs  to  the
Company  significantly  lower  than  those  charged  by  outside  credit  card
companies (i.e. Visa, MasterCard, Discover and American Express).  At  January
29,  2000, the Company had approximately 21,561 active credit accounts and the
average  cardholder had a line of $1,100 and an outstanding balance  of  $317.
Charges  by  holders of the Company's credit card during fiscal  2000  totaled
approximately $25,500,000.

Advertising

      The Company maintains an in-house advertising department, which has  won
numerous  Addy  awards  at  the  local, district  and  national  levels.   The
advertising department staff produces in-house print advertising for daily and
weekly  newspapers  and other print media, and designs  the  Company's  direct
response  catalogs and other direct mail pieces. In fiscal 2000,  the  Company
spent  approximately  $7,900,000 (5.8% of sales) on  advertising  and  catalog
production  costs as compared to approximately $7,800,000 (6.0% of  sales)  in
fiscal  1999.  This  expenditure includes the  production  and  mailing  costs
associated  with  the  Company's  direct response  catalog.   The  advertising
department  is  also  involved in the production  of  annual  reports  to  the
Company's   stockholders,   sales  training  materials,   internal   marketing
materials, and all corporate logos and labeling.

Management Information Systems

      The  Company  places  great emphasis on upgrading  and  integrating  its
management  information systems ("MIS").  The Company believes these  upgrades
will  enable  it  to  maintain more efficient control of  its  operations  and
facilitate  faster and more informed responses to potential opportunities  and
problems.   The  Company  maintains an MIS team to  oversee  these  management
information systems, which include credit, catalog, sales reporting,  accounts
payable, and merchandise control, reporting and distribution.

      The  Company  uses  an  integrated point-of-sale ("POS")  inventory  and
management system to control merchandising and sales activities.  This  system
automatically  polls  each location every 24 hours  and  provides  a  detailed
report  by  merchandise category the next morning.  Management evaluates  this
information  daily  and implements merchandising controls  and  strategies  as
needed.   The  Company's  POS  system has been  updated  to  allow  additional
functions  to be programmed into the system. The POS system provides personnel
scheduling  and  time  keeping capabilities, as well as,  a  customer  profile
function to better identify and track consumer demographics.

      The  Company  continues to implement newer and better inventory  control
systems.    The  Company  routinely  conducts  its  own  inventory   using   a
sophisticated scanning system.  POS scanning devices record and track SKU  bar
codes, which are assigned, to every piece of merchandise.  This information is
downloaded into the Company's IBM AS400r computer, which generates a  detailed
report within 24 hours of the physical inventory.

      The  Company  has  also implemented ARTHURr, a computerized  merchandise
planning system, which interacts with the Company's AS400r and Island  Pacific
Systemsr  software.  ARTHURr facilitates seasonal planning by  department  and
store, and provides certain data for financial planning.  The Company plans to
implement the allocation product offered by Comshare during fiscal 2001.

Trademarks, Service Marks, and Copyrights

      "Harold's",  "Harold  Powell",  "Old  School  Clothing  Company",  "OSCC
Bespoke"  and other trademarks either have been registered, or have  trademark
applications pending, with the United States Patent and Trademark  Office  and
with  the  registries of various foreign countries.  The  Company  files  U.S.
copyright  registration  on  the  original design  and  artwork  purchased  or
developed by the Company.

      The  Company's three Houston stores and the Katy, Texas outlet bear  the
name  "Harold  Powell"  rather than "Harold's"  to  avoid  confusion  with  an
existing  local men's apparel store which operates in Houston under  the  name
"Harold's"  with  prior usage in this market predating the  Company's  federal
registration.

Employees

      On  March 15, 2000, the Company had approximately 690 full-time and  900
part-time  employees.   Additionally, the Company  hires  temporary  employees
during  the  peak  late  summer and holiday seasons.  None  of  the  Company's
employees  belong  to  any labor union and the Company believes  it  has  good
relations with its employees.

ITEM 2.   PROPERTIES

Store Leases

     At January 29, 2000, the Company owned the Austin outlet store and leased
50  stores.  The Company believes rent payable under its store leases is a key
factor  in  determining the sales volume at which a store  can  be  profitably
operated.   The leases typically provide for an initial term of 12 years.   In
most  cases, the Company pays a base rent plus a contingent rent based on  the
store's  net  sales in excess of a certain threshold, typically four  to  five
percent  of  net sales in excess of the applicable threshold.   Among  current
store  leases,  two store leases have percentage rent only.  All  other  store
leases  provide  for a base rent with percentage rent payable above  specified
minimum  net  sales. Nineteen of the leased stores open during all  of  fiscal
2000  operated at sales volumes above the breakpoint (the sales  volume  below
which  only  base rent is payable).  Based on the Company's current  level  of
sales  per  square foot, the Company believes that some of the risk  from  any
decline  in  future  sales  volume  in  these  stores  is  reduced  because  a
corresponding decline in occupancy expense would occur.

      Substantially  all  of the leases require the Company  to  pay  property
taxes,  insurance, utilities and common area maintenance charges.  The current
terms of the Company's leases, including automatic renewal options, expire  as
follows:

                      Fiscal       Number
                       Years         of
                      Leases       Stores
                      Expire
                    2001             1
                    2002-2003        4
                    2004-2006        8
                    2007 and         37
                    later

     The Company generally has been successful in renewing its store leases as
they expire.

      During  fiscal 2000, the Company entered into new leases for  stores  in
Southlake,  Texas  (Dallas  metro); Indianapolis, Indiana;  Marietta,  Georgia
(Atlanta  metro); Buford, Georgia (Atlanta metro);  Memphis, Tennessee  (store
relocation);  Phoenix,  Arizona outlet; Williamsburg, Virginia  outlet;  Katy,
Texas  outlet  (Houston metro- store relocation); Dawsonville, Georgia  outlet
(Atlanta  metro);  San  Marcos,  Texas  outlet  and  Atlanta,  Georgia  (store
relocation).   Management believes the terms of these  leases  are  comparable
with  other similar national retailers in these locations.  Base rent (minimum
rent under terms of lease) in current leases ranges from $6 per square foot to
$60  per  square foot annually over the terms of the leases.  Total base  rent
has  continued  to increase based on new store leases.  Occupancy  costs  have
increased  slightly  as  the Company has entered new markets.   The  following
table  sets  forth  the fixed and variable components of  the  Company's  rent
expense for the fiscal years indicated:

                           2000       1999         1998

Base rent              $6,438,000   4,350,000    3,702,000
Additional rents
computed as a
percentage of
sales                   1,365,000   1,041,000    1,206,000

Total                  $7,803,000   5,391,000    4,908,000

Corporate Headquarters and Central Fulfillment Center

      The  Company owns a complex of contiguous buildings in Norman,  Oklahoma
comprised of approximately 36,500 square feet, with 22,000 square feet of this
space  being utilized by the Company for its executive offices, administrative
functions  and central fulfillment center.  The remainder of this  complex  is
currently  leased to other parties and could be used for future  expansion  of
the central fulfillment center and other Company needs.

Merchandise Buying Office, and Distribution Center

      The  Company  leases a 50,000 square foot building used primarily  as  a
men's  and  ladies' buying office in Dallas, Texas (the "Dallas Buying  Office
II"),  a  10,000 square foot building ("The Dallas Buying Office  I")  and  an
85,000  square foot warehouse distribution center facility located in  Norman,
Oklahoma.

      The  lessor  of the Dallas locations and the distribution  center  is  a
limited  partnership whose partners include Rebecca Powell Casey,  Michael  T.
Casey, H. Rainey Powell and Lisa Powell Hunt, all of whom are stockholders and
directors  of  the  Company.  The term of the Dallas  Buying  Office  I  lease
expires  March  2012,  with annual rent payments of $158,000  plus  insurance,
utilities and property taxes until April, 2000, at which time the annual  rent
will  be  $180,000,  plus insurance, utilities and property taxes,  increasing
$2,500 each year thereafter until expiration of the lease.  This facility  has
been sublet by the Company under favorable terms.

      The  term  of the Dallas Buying Office II lease expires September,  2010
with  annual rent payments of $453,204 plus insurance and property taxes until
August,  2001 at which time the annual rent will be $478,382, plus  insurance,
utilities and property taxes until August, 2004 at which time the annual  rent
will  be  $503,560, plus insurance, utilities and property taxes until August,
2007 at which time annual rent will be $528,728, plus insurance, utilities and
property taxes until expiration of the lease.

      The  term  of the distribution center lease expires in June  2012,  with
annual  rental  payments  of $338,438 plus insurance, utilities  and  property
taxes  until July, 2001, at which time the annual rent will increase  annually
on  a  fixed  scale up to a maximum of $419,951 during the final year  of  the
lease.

ITEM 3.   LEGAL PROCEEDINGS

      The  Company  is  from  time  to  time involved  in  routine  litigation
incidental  to the conduct of its business.  As of this date, the  Company  is
not  a  party to, nor is any of its property subject to, any material  pending
legal proceedings.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to a vote of security holders during the fourth
quarter of the fiscal year covered by this report.

                                    PART II.

ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK
          AND RELATED STOCKHOLDER MATTERS

      At March 15, 2000, there were 673 record holders of the Company's common
stock, ("Common Stock").  The Company's Common Stock is listed on the American
Stock  Exchange under the symbol "HLD". The table below presents the range  of
the high and low sales prices, for the periods indicated.  There were no stock
dividends issued in fiscal 2000.

Quarterly Common Stock Price
           Ranges

Fiscal 2000    High     Low
1st Quarter   $8.25    $5.81
2nd Quarter   $7.50    $6.38
3rd Quarter   $7.81    $5.38
4th Quarter   $6.13    $3.38

Fiscal 1999    High     Low
1st Quarter   $7.94    $6.19
2nd Quarter   $8.38    $6.50
3rd Quarter   $7.00    $5.31
4th Quarter   $8.00    $6.75

Dividend Policy

     The Company has never declared or paid cash dividends on its Common Stock
and  presently intends to retain all earnings for the operation and  expansion
of  its business for the foreseeable future.  Any future determination  as  to
the  payment of cash dividends will depend on the Company's earnings,  capital
requirements, financial condition and other factors as the Board of  Directors
may deem relevant.

ITEM 6.   SELECTED CONSOLIDATED FINANCIAL DATA

     The following selected consolidated financial information is derived from
the  audited  consolidated financial statements of the Company and  should  be
read  in  conjunction with "Management's Discussion and Analysis of  Financial
Condition and Results of Operations" and the consolidated financial statements
and the notes thereto, appearing elsewhere herein.

                                         Fiscal Year
                            2000     1999      1998     1997      1996
                           (Dollar amounts in thousands, except per
                                         share data)
Statements of Earnings
Data:
Sales                    $136,262  129,224   119,919  108,257    94,264
Percentage increase          5.4%     7.8%     10.8%    14.8%     24.4%

Gross profit on sales(1) $ 41,125   45,128    38,149   38,717    33,819
Percentage of sales         30.2%    34.9%     31.8%    35.8%     35.9%

Earnings before income
taxes                    $(4,103)    4,785        74    5,880     4,645
Percentage of sales        (3.0)%     3.7%      0.0%     5.4%      4.9%

Net earnings             $(2,462)    2,841        44    3,528     2,787
Percentage of sales        (1.8)%     2.2%      0.0%     3.3%      3.0%

Net earnings per common
share (2):
 Basic                    $(0.41)     0.47      0.01     0.61      0.51
 Diluted                  $(0.41)     0.47      0.01     0.59      0.51

Other Operating Data:

Stores open at end of
period                         51       44        41       36        29
Growth in comparable
store sales
(52-53 week basis)          (3.1%)   (1.3%)    (5.4%)   (0.5%)      8.7%

Balance Sheet Data:

Working capital           $42,454   33,044    35,430   28,016    21,301
Total assets               73,879   63,917    63,929   59,608    42,909
Long-term debt,
 net of current
 maturities (3)            27,063   16,330    19,708   12,528     9,540
Stockholders' equity       37,068   39,521    36,466   36,035    25,299
Net book value per share
(4)                         $6.10     6.51      6.03     6.01      4.63

(1) In  accordance with retail industry practice, gross  profit  from
    sales is calculated by subtracting cost of goods sold  (including
    occupancy and central buying expenses) from sales.
(2) Net  earnings per common share for each period have been restated
    for the 5% stock dividends in fiscal 1998, fiscal 1997 and fiscal
    1996.
(3) In  fiscal  1996, the Company renewed its line of  credit  to  be
    payable at a fixed maturity rather than on demand, which required
    the loan to be reclassified as long-term debt.
(4) Net  book  value per share is based on the number  of  shares  of
    Common  Stock outstanding at the end of each fiscal year restated
    for the 5% stock dividends in fiscal 1998, fiscal 1997 and fiscal
    1996.

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

     The following table reflects items in the Company's statements of
operations as a percentage of sales for the periods indicated:

                                    Fiscal Year
                                      52 Weeks
                               2000      1999     1998


Sales                         100.0%    100.0     100.0

Cost of goods sold            (69.8)    (65.1)    (68.2)
Selling, general and
administrative expenses       (29.1)    (27.6)    (28.2)
Depreciation and amortization  (3.3)     (3.0)     (2.9)
Interest expense               (0.8)     (0.6)     (0.7)

Earnings before income taxes   (3.0)      3.7       0.0

Provision for income taxes     (1.2)     (1.5)      0.0

Earnings before cumulative
effect of change in accounting
principle                      (1.8)      2.2       0.0

Cumulative effect of change in
accounting principle              -       0.0         -

Net earnings (loss)            (1.8)%     2.2%      0.0%

      The  following  table reflects the sources of the increases  in  Company
sales for the periods indicated:

                                      Fiscal Year
                                        52 Weeks
                                 2000      1999      1998

Sales (000's)                  $136,262  129,224   119,919

Total sales growth                 5.4%     7.8%     10.8%
Growth in comparable store
sales (52-53 week basis)          (3.1)    (1.3)     (5.4)

Store locations:
 Existing stores beginning of
period                              44       41        36
  Stores closed                     (2)      (1)       (1)
  New  stores  opened  during
period                               9        4         6
     Total  stores at end  of
period                              51       44        41

      Total Company sales increased 5.4% in fiscal 2000 as compared to 7.8% in
fiscal  1999  and  10.8%  in  fiscal 1998.  The  Company  believes  that  such
increases  were  primarily due to the continued store expansion  program.  The
Company opened seven stores and two outlets during fiscal 2000 and closed  two
stores.   Stores were opened in Palo Alto, California; Southlake and  Houston,
Texas; Tampa, Florida; Indianapolis, Indiana; and Marietta and Buford, Georgia
(near  Atlanta).   The  two new outlets are located in  Phoenix,  Arizona  and
Williamsburg,  Virginia.  The two stores that were closed were in  Birmingham,
Alabama and downtown Oklahoma City, Oklahoma.

     Total Company sales increased 7.8% in fiscal 1999 as compared to 10.8% in
fiscal  1998.  The Company believes that such increases were primarily due  to
the  continued store expansion program.  The Company opened four stores during
fiscal  1999 and closed one store.  Stores were opened in Oakbrook and Skokie,
Illinois;  San Antonio, Texas (Alamo Quarry Market) and Salt Lake City,  Utah.
A  store was closed in San Antonio, Texas (Broadway and Austin Highway).   The
Company  opened five stores and one outlet during fiscal 1998 and  closed  one
store.   Stores  were opened in: Cordova, Tennessee (Memphis metro);  Wichita,
Kansas; Columbus, Ohio; Richmond, Virginia; Birmingham, Alabama; and an outlet
in Sealy, Texas.  A store was closed in Kensington, MD (Washington, DC metro).

      Comparable store sales declined 3.1% during fiscal 2000, compared  to  a
decline  of  1.3%  in  fiscal  1999. The Company believes  that  the  declines
experienced  in  comparable  store sales during  fiscal  2000  were  primarily
attributable  to disappointing sales in fall and holiday merchandise  combined
with  winter  storms  that severely impacted January business.   The  declines
experienced  in  comparable  store sales during  fiscal  1999  were  primarily
attributable  to  the  opening  of  second  stores  in  several  key  markets,
including: Birmingham, Alabama; Memphis, Tennessee; Dallas, Houston,  and  San
Antonio, Texas; and Washington, DC.

      The  Company's gross margin decreased to 30.2% in fiscal 2000 from 34.9%
in fiscal 1999.  The decrease is a result of markdowns taken during the period
to  avoid perpetuating the Company's merchandise issues related to lower  than
expected sales of fall and holiday merchandise.  In addition, higher occupancy
costs  that did not leverage due to lower sales negatively impacted the  gross
margin.   The  Company's gross margin increased from 31.8% in fiscal  1998  to
34.9%  in  fiscal  1999.   The  increase in  gross  margin  can  be  primarily
attributed  to improved inventory planning and customer acceptance of  product
offerings, resulting in lower inventory levels and reduced markdowns.

      Selling, general and administrative expenses increased by 1.5% of  sales
in  fiscal  2000 compared to a decrease of 0.6% of sales in fiscal 1999.   The
increase  in  selling, general and administrative expenses as a percentage  of
sales  in  fiscal 2000 was primarily due to new store opening  costs  and  the
inability  to  leverage non-occupancy fixed costs due to the comparable  store
sales  decline.  The decrease in selling, general and administrative  expenses
as  a  percentage  of  sales  in  fiscal 1999 was  primarily  due  to  reduced
advertising and catalog production costs, offset by increased payroll  related
expenses.   In  fiscal 1999, the Company initiated a 27.1%  reduction  in  the
total  number  of  catalogs circulated to reduce costs,  while  attempting  to
minimize the reduction in sales.  The result was a $2,100,000, or 35%, decline
in production costs and an $800,000, or 8.8%, decline in catalog sales.

      During fiscal 2000, the total interest costs increased $255,000 compared
to fiscal 1999 due to higher outstanding debt balances. The average balance on
total   outstanding  debt  was   $23,275,000  in  fiscal  2000,  compared   to
$17,217,000  in  fiscal 1999.  The increase in average debt balances  resulted
principally from new store construction, lower sales than expected and  higher
inventory  levels.  As the Company's growth continues, cash flow  may  require
additional  borrowed  funds,  which may cause further  increases  in  interest
expense.   During fiscal 1999, interest costs (including capitalized interest)
decreased  $174,000 as compared to fiscal 1998 due to lower  outstanding  debt
balances due to lower inventory levels.

      The  Company's income tax rate was 40% in fiscal 2000, fiscal  1999  and
fiscal 1998.

Capital Expenditures, Capital Resources and Liquidity

      Cash  Flows From Operating Activities.  For fiscal 2000, net cash used  in
operating activities was $6,597,000 as compared to $9,638,000 net cash  provided
by  operating  activities for fiscal 1999.  The decrease in cash  flows  can  be
partially attributed to (i) net loss of $2,462,000 for fiscal 2000, compared  to
net  earnings  of  $2,841,000 for fiscal 1999, a decrease  in  net  earnings  of
$5,303,000,  and  (ii) an increase in merchandise inventories of  $7,871,000  in
fiscal  2000,  compared to a decrease merchandise inventories of  $1,954,000  in
fiscal 1999.

      The  Company's merchandise inventories increased $7,871,000 in fiscal 2000
compared  to  a  decrease  of $1,954,000 for fiscal 1999  as  a  result  of  the
Company's  disappointing  sales in the fourth  quarter.   Over  the  next  year,
management expects a reduction in the dollar amount of the Company's merchandise
inventories  due  to improved inventory planning and editing of  the  assortment
offerings.

      Cash  Flows From Investing Activities. For fiscal 2000, net cash  used  in
investing activities was $3,946,000, as compared to $5,755,000 for fiscal  1999.
Capital expenditures totaled $5,644,000, compared to $6,280,000 for fiscal 1999.
Capital  expenditures  during  such periods were  invested  principally  in  new
stores,  and  remodeling and equipment expenditures in existing operations.   On
November 6, 1996, the Company made a term loan to CMT Enterprises, Inc.  in  the
principal  amount  of  $2,750,000, to be used by CMT to refinance  its  existing
revolving  line of credit and for working capital purposes.  At March 15,  2000,
the outstanding balance of the loan was zero due to the Company's acquisition of
CMT  subsequent  to  year  end.   CMT is a major  independent  contractor  whose
assistance  is  instrumental in the Company's design and manufacturing  process.
See note 3 to Consolidated Financial Statements.

      Cash  Flows From Financing Activities.  During fiscal 2000, the  Company
made  periodic borrowings under its revolving credit facility to  finance  its
inventory  purchases,  product development and private label  programs,  store
expansion,  remodeling  and  equipment purchases  for  the  fiscal  year  (see
"Liquidity").

      The Company has available a line of credit with its bank.  This line had
average balances of $19,550,000 and $12,813,000 for the fiscal years 2000  and
1999,  respectively.  During 2000, this line of credit had a high  balance  of
$28,159,000 and a balance of $23,395,000 as of January 29, 2000.  The  balance
at March 15, 2000 was $24,963,000.

Liquidity

     The  Company considers the following as measures of liquidity and capital
resources as of the dates indicated (dollars in thousands).

                                  Fiscal Year
                             2000      1999      1998

Working capital (000's)   $42,454    33,044    35,430
Current ratio              5.36:1    5.14:1    5.63:1
Ratio of working capital
to total assets             .57:1     .52:1     .55:1
Ratio of long-term debt
(including current
maturities) to
stockholders' equity        .75:1     .43:1     .56:1

      The Company's primary needs for liquidity are to finance its inventories
and  revolving  charge  accounts  and to invest  in  new  stores,  remodeling,
fixtures  and equipment.  Cash flow from operations and proceeds  from  credit
facilities   represent   the  Company's  sources  of  liquidity.    Management
anticipates  these  sources of liquidity to be sufficient in  the  foreseeable
future.   The  Company's  capital  expenditures  budget  for  fiscal  2001  is
approximately $2,500,000.

     See Note 5 to the consolidated financial statements for information about
restrictions and covenants under the Company's revolving line of credit.

Seasonality

      The Company's business is subject to seasonal influences, with the major
portion  of sales realized during the fall season (third and fourth  quarters)
of  each  fiscal  year, which includes the back-to-school and holiday  selling
seasons.   In  light  of  this  pattern, selling, general  and  administrative
expenses  are  typically  higher as a percentage of sales  during  the  spring
seasons (first and second quarters) of each fiscal year.

Inflation

      Inflation  affects the costs incurred by the Company in its purchase  of
merchandise   and   in  certain  components  of  its  selling,   general   and
administrative  expenses.   The Company attempts  to  offset  the  effects  of
inflation  through  price  increases and control  of  expenses,  although  the
Company's ability to increase prices is limited by competitive factors in  its
markets.   Inflation has had no meaningful effect on sales or net earnings  of
the Company.

Impact of New Accounting Pronouncements

     In  June  1998, the Financial Accounting Standards Board ("FASB")  issued
Statement of Financial Accounting Standards ("SFAS") No. 133, "Accounting  for
Derivative Instruments and for Hedging Activities", with an effective date for
periods beginning after June 15, 1999.  In July 1999, the FASB issued SFAS No.
137,  "Accounting for Derivative Instruments and Hedging Activities - Deferral
of the Effective Date of FASB Statement No. 133".  Adoption of SFAS No. 133 is
now  required  for financial statements for periods beginning after  June  15,
2000.   SFAS  No. 133 establishes standards for accounting and  reporting  for
derivative  instruments, including certain derivative instruments embedded  in
other  contracts,  and  for hedging activities.  It requires  that  an  entity
recognize all derivatives as either assets or liabilities in the statement  of
financial  position  and  measure  those  instruments  at  fair  value.    The
accounting  for changes in fair value of a derivative depends on the  intended
use  of the derivative and the resulting designation.  The Company will  adopt
this  new  standard  effective February 1, 2001, and management  believes  the
adoption  of  this  new  standard  will not have  a  material  impact  on  its
consolidated financial position or results of operations.

The Year 2000 Issue

      The  Year  2000  Issue (the inability for certain  computer  systems  to
recognize "00" as the year 2000 instead of the year 1900) was a source of much
concern for many companies including Harold's Stores, Inc.  If this issue  had
not  been  addressed, it could have resulted in serious business interruptions
for  the Company.  In anticipation of this event, the Company expended a great
deal of energy preparing its systems to ensure that its computer systems would
be  compliant  and  that  the risk of system failure would  be  eliminated  or
mitigated  to  the  extent  possible.  The Company's  diligence  was  rewarded
because the Year 2000 issue was a non-event.

      The  Company's Year 2000 compliance project included four  phases:   (1)
evaluation of the Company's owned or leased systems and equipment to  identify
potential  Year  2000  compliance issues; (2) remediation  or  replacement  of
Company  systems and equipment determined to be non-compliant (and testing  of
remediated systems before returning them to production); (3) inquiry regarding
Year  2000 readiness of material business partners and other third parties  on
whom  the  Company's business is dependent; and (4) development of contingency
plans,  where  feasible,  to address potential third party  non-compliance  or
failure of material Company systems.

     The  initial phase of the Company's Year 2000 compliance project was  the
evaluation  of all software, hardware and equipment owned, leased or  licensed
by  the  Company, and identification of those systems and equipment  requiring
Year 2000 remediation. This analysis was completed during fiscal 1999.

     All  computer  hardware in the Company's corporate  office,  distribution
center  and  retail stores that was not Year 2000 compliant was remediated  or
replaced by the end of the 1999 calendar year.  Of those software systems that
were found not to be Year 2000 compliant, all material systems were remediated
or replaced by Year 2000 compliant software.

     Over  the  past  few  years, the Company's strategic  plan  has  included
significant investment in and modernization of many of the Company's  computer
systems. As a result, much of the costs and timing for replacement of  certain
of  the  Company's  systems  that were not Year 2000  compliant  were  already
anticipated as part of the Company's planned information systems spending  and
did not need to be accelerated as a result of the Company's Year 2000 project.
The total cost to the Company specifically associated with addressing the Year
2000  issue  was approximately $2 million.  This approximately $2  million  of
costs  principally related to the purchase of new capitalizable  software  and
hardware investments.

     The  Company  communicated  with  its business  partners,  including  key
manufacturers,  vendors,  banks and other third  parties  with  whom  it  does
business,  to  obtain  information regarding their  state  of  readiness  with
respect  to the Year 2000 issue.  The Company did not experience any  business
interruptions  from  any of its business partners related  to  the  Year  2000
compliance issue.

The  Company's  Year  2000  compliance project also included  development  of  a
contingency plan designed to support critical business operations in  the  event
of  the  occurrence  of systems failures or the occurrence of reasonably  likely
worst case scenarios.  It was not necessary for the Company to employ any of its
contingency plans as no system failures or other unexpected events occurred.

ITEM 7a.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

     The primary objective of the following information is to provide forward-
looking quantitative and qualitative information about the Company's potential
exposure  to market risks.  The term "market risk" for the Company  refers  to
the  risk  of loss arising from adverse changes in interest rates and  various
foreign currencies.  The disclosures are not meant to be precise indicators of
expected  future losses, but rather indicators of reasonably possible  losses.
This  forward-looking information provides indicators of how the Company views
and manages its ongoing market risk exposures.

Interest Rate

      At  January  29,  2000, the Company had long-term  debt  outstanding  of
approximately $27.7 million.  Of this amount, $2.0 million bears interest at a
weighted  average  fixed  rate of 8.30%.  The remaining  $25.7  million  bears
interest  at  variable rates which averaged approximately 6.72% during  fiscal
year  2000.  A 10% increase in short-term interest rates on the variable  rate
debt  outstanding at January 29, 2000 would approximate 67 basis points.  Such
an increase in interest rates would increase the Company's interest expense by
approximately $173,000 assuming borrowed amounts remain outstanding.

      The  above sensitivity analysis for interest rate risk excludes accounts
receivable, accounts payable and accrued liabilities because of the short-term
maturity of such instruments.  The analysis does not consider the effect  this
movement  may have on other variables including changes in sales volumes  that
could be indirectly attributed to changes in interest rates.  The actions that
management would take in response to such a change is also not considered.  If
it  were possible to quantify this impact, the results could well be different
than the sensitivity effects shown above.

Foreign Currency

      Substantially all of the Company's purchases are priced in U.S. dollars.
However,  some  European  purchases are denominated  in  local  currency  and,
therefore,  are subject to the fluctuation in currency exchange  rates.   From
time  to  time the Company utilizes forward exchange contracts to secure  firm
pricing   related  to  purchase  commitments  to  be  denominated  in  foreign
currencies.   The  contracts are of varying short-term durations  and  amounts
include  a window delivery feature, which provides the Company with an  option
to  enter into a swap agreement in the event that all of the currency  is  not
utilized  at the end of the contract's delivery term.  The Company's objective
in  managing its exposure to foreign currency exchange rate fluctuations is to
reduce  the  impact  of  adverse  fluctuations  in  earnings  and  cash  flows
associated  with  foreign  currency  exchange  rate  changes.   The  principal
currency  hedged  is  the  Italian lira.  The Company regularly  monitors  its
foreign  exchange exposures to ensure the overall effectiveness of its foreign
currency  hedge positions.  However, there can be no assurance  the  Company's
foreign  currency hedging activities will substantially offset the  impact  of
fluctuations  in  currency  exchange rates on its results  of  operations  and
financial position.

      The  Company had no foreign exchange instruments outstanding at  January
29,  2000;  therefore, a sensitivity analysis would result  in  no  impact  to
earnings.   Anticipated transactions, firm commitments, and  accounts  payable
denominated  in  foreign  currencies would be excluded  from  the  sensitivity
analysis.   Additionally, as the Company utilizes foreign currency instruments
for  hedging  anticipated and firmly committed transactions, a  loss  in  fair
value  for those instruments is generally offset by increases in the value  of
the  underlying  exposure.   Foreign currency  fluctuations  did  not  have  a
material impact on the Company during fiscal years 2000, 1999 and 1998.

ITEM 8.   CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

      The  consolidated  financial  statements  of  the  Company  and  related
information  described below are set forth in the Company's Annual  Report  to
Stockholders for the fiscal year ended January 29, 2000 (on pages  10-30)  and
are incorporated herein by reference.

(a)  Independent Auditors' Reports.

(b)  Consolidated Balance Sheets as of  the Fifty-Two Weeks Ended January 29,
     2000 and January 30, 1999.

(c)  Consolidated Statements of Operations for the Fifty-Two Weeks Ended January
     29, 2000, January 30, 1999 and January 31, 1998.

(d)  Consolidated Statements of Stockholders' Equity for the Fifty-Two Weeks
     Ended January 29, 2000, January 30, 1999 and January 31, 1998.

(e)  Consolidated Statements of Cash Flows for the Fifty-Two Weeks Ended January
     29, 2000, January 30, 1999 and January 31, 1998.

(f)  Notes to Consolidated Financial Statements.


ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
          ACCOUNTING AND CONSOLIDATED FINANCIAL DISCLOSURE

     Information regarding a change in Harold's Stores, Inc.'s accountants was
previously  reported  in  Forms 8-K and 8-K/A filed  with  the  Commission  on
October 1, 1999 and October 8, 1999, respectively.

                                    PART III.

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The  information  required  under Item  10  will  be  contained  in  the
definitive  Proxy  Statement of the Company for its  2000  Annual  Meeting  of
Stockholders   (the  "Proxy  Statement")  under  the  headings  "Election   of
Directors", "Officer Compensation and Other Information" and "Compliance  with
Section  16(a)  of  the Securities Exchange Act of 1934" and  is  incorporated
herein by reference.  The Proxy Statement will be filed pursuant to Regulation
14A  with the Securities and Exchange Commission not later than 120 days after
January 29, 2000.

ITEM 11.  EXECUTIVE COMPENSATION

      The  information required under Item 11 will be contained in  the  Proxy
Statement  under the heading "Officer Compensation and Other Information"  and
is incorporated herein by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The  information required under Item 12 will be contained in  the  Proxy
Statement  under the heading "Security Ownership of Certain Beneficial  Owners
and Management" and is incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The  information required under Item 13 will be contained in  the  Proxy
Statement  under  the  headings  "Related  Party  Transactions"  and  "Officer
Compensation  and  Other  Information-Compensation  Committee  Interlocks  and
Insider Participation" and is incorporated herein by reference.
                                    PART IV.

ITEM  14.  EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULE AND REPORTS  ON
FORM 8-K

(a)  The following documents are filed as part of this Report:

     (1)  Consolidated Financial Statements:  The response to this portion of
          Item 14 is set forth in Item 8 of Part II of this Report.

     (2)  Financial Statement Schedules:  Schedule II - Harold's Stores, Inc.
          and Subsidiaries Valuation Account and Independent Auditors' Report of
          Consolidated Financial Statement Schedule (see pages 19-21) of this
          report.  All other schedules have been omitted because they are
          inapplicable, not required, or the information is included elsewhere
          in the financial statements or notes thereto.

     (3)  Exhibits:  See accompanying Index to Exhibits.  The Company will
          furnish to any stockholder, upon written request, any exhibit listed
          in the accompanying Index to Exhibits upon payment by such stockholder
          of the Company's reasonable expenses in furnishing any such exhibit.

(b)  Reports on Form 8-K:  There were no reports on Form 8-K for the quarter
  ended  January 29, 2000.

                                   SIGNATURES

      Pursuant   to   the   requirements  of  Section  13 or  15  (d)  of  the
Securities  Exchange Act of 1934, the registrant has duly caused this   report
to    be   signed   on  its  behalf   by   the   undersigned,  thereunto  duly
authorized.

                    HAROLD'S STORES, INC.

Date:  April 28,    /s/ H. Rainey Powell
2000
                    H. Rainey Powell
                    President

      Pursuant to the requirements of the Securities Exchange Act of 1934 this
report  has  been  signed  below by the following persons  on  behalf  of  the
Registrant and in the capacities shown, and on the dates indicated.

    Signature                 Title              Date

/s/ Harold G.         Chairman Emeritus and     April
Powell                Director                 28, 2000
Harold G. Powell

/s/ Rebecca P.        Chairman of the Board     April
Casey                                          28, 2000
Rebecca P. Casey      Chief Executive
                      Officer and Director

/s/ H. Rainey         President and Director    April
Powell                                         28, 2000
H. Rainey Powell

/s/ Jodi L. Taylor    Chief Financial           April
                      Officer                  28, 2000
Jodi L. Taylor

/s/ Lisa P. Hunt      Director                  April
                                               28, 2000
Lisa P. Hunt

/s/ Kenneth C. Row    Executive Vice            April
                      President and Director   28, 2000
Kenneth C. Row

/s/ Michael T.        Director                  April
Casey                                          28, 2000
Michael T. Casey

/s/ Gary C.           Director                  April
Rawlinson                                      28, 2000
Gary C. Rawlinson

/s/ William F.        Director                  April
Weitzel                                        28, 2000
William F. Weitzel

/s/ W. Howard         Director                  April
Lester                                         28, 2000
W. Howard Lester

/s/ Robert Brooks     Director                  April
Cullum                                         28, 2000
Robert Brooks
Cullum

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



To the Board of Directors and Stockholders of Harold's Stores, Inc.:

We  have audited in accordance with auditing standards generally accepted in the
United  States,  the  consolidated  financial statements  included  in  Harold's
Stores,  Inc.'s Annual Report to Stockholders for the fiscal year ended  January
29,  2000,  incorporated by reference in this Form 10-K,  and  have  issued  our
report  thereon dated March 13, 2000.  Our report on the consolidated  financial
statements  includes  an explanatory paragraph with respect  to  the  change  in
accounting  for  computer  software  costs  as  discussed  in  Note  1  to   the
consolidated  financial  statements.  Our audit was  made  for  the  purpose  of
forming an opinion on those statements taken as a whole.  The schedule listed on
Page  21  Item 14 (a) 2. for the 52 week period ended January 29, 2000,  is  the
responsibility  of  the Company's management and is presented  for  purposes  of
complying with the Securities and Exchange Commission's rules and is not part of
the  basic  consolidated financial statements.  This schedule has been subjected
to  the  auditing  procedures applied in the audit  of  the  basic  consolidated
financial statements and, in our opinion, fairly states in all material respects
the  financial data required to be set forth therein in relation  to  the  basic
consolidated financial statements taken as a whole for the 52 week period  ended
January 29, 2000.


ARTHUR ANDERSEN LLP


Oklahoma City, Oklahoma
    March 13, 2000
INDEPENDENT AUDITORS' REPORT ON CONSOLIDATED FINANCIAL
STATEMENT SCHEDULE


The Board of Directors and Stockholders
Harold's Stores, Inc.:


      Under  date  of March 15, 1999, we reported on the consolidated  balance
sheet of Harold's Stores, Inc. and subsidiaries as of January 30, 1999 and the
related  consolidated statements of operations, stockholders' equity and  cash
flows  for  the 52 week periods ended January 30, 1999 and January  31,  1998,
which  are  included in the annual report on Form 10-K for the 52 week  period
ended  January  29, 2000.  In connection with our audits of the aforementioned
consolidated   financial  statements,  we  also  have  audited   the   related
consolidated financial statement schedule listed in Item 14(a)(2) for  the  52
week  periods  ended January 30, 1999 and January 31, 1998. This  consolidated
financial   statement  schedule  is  the  responsibility  of   the   Company's
management.   Our responsibility is to express an opinion on this consolidated
financial statement schedule based on our audits.

      In  our  opinion, such consolidated financial statement  schedule,  when
considered in relation to the basic consolidated financial statements taken as
a  whole, presents fairly, in all material respects, the information set forth
therein for the 52 week periods ended January 30, 1999 and January 31, 1998.




                                        KPMG LLP
Oklahoma City, Oklahoma
March 15, 1999

                                                                     Schedule II

                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                                VALUATION ACCOUNT
                                 (In Thousands)


                                           Additions-
                   Balance at  Additions-  Recoveries   Deductions-  Balance at
                    Beginning  Charged to  of Accounts  Write-off of   End of
    Description     of Period   Expense    Written off    Accounts     Period
52 Weeks ended
January 29, 2000:
Allowance for
doubtful accounts       $223         54           59           136       $200

52 Weeks ended
January 30, 1999:
Allowance for
doubtful accounts       $228        105           63           173       $223

52 Weeks ended
January 31, 1998:
Allowance for
doubtful accounts       $215        168           79           234       $228

                           INDEX TO EXHIBITS

No.                            Description

3.1    Certificate of Incorporation of Registrant (Incorporated by
       reference to Exhibit 3.1 to Form 8-B Registration Statements,
       Registration No. 1-10892).

3.2    By-laws of Registrant (Incorporated by reference to Exhibit 3.2
       to Form 8-B Registration Statement, Registration No. 1-10892).

4.1    Specimen Certificate for Common Stock (Incorporated by
       reference to Exhibit 4.1 to Form S-1 Registration Statement,
       Registration No. 33-15753).

9.1    Stockholders' Agreement Among Certain Stockholders of
       Registrant dated August 20, 1987 (Incorporated by reference to
       Exhibit 9.1 to Form S-1 Registration Statement, Registration
       No. 33-15753).

9.2    First Amended and Restated Stockholders' Agreement  Among
       Certain Stockholders of Registrant dated June 15, 1998.
       (Incorporated by reference to Exhibit 10.2 to Form 10-Q for the
       quarter ended August 1, 1998).

10.1   Lease Agreement dated May 1, 1987 by and between Harold's of
       Norman, Inc. and Powell Properties, Inc. (Norman, Oklahoma
       Store)  (Incorporated by reference to Exhibit 10.1 to Form S-1
       Registration Statement, Registration No. 33-15753).

10.2   Lease Agreement dated May 1, 1987 by and between Harold's of
       Norman, Inc. and Ruby K. Powell (Norman, Oklahoma Store)
       (Incorporated by Reference to Exhibit 10.2 to Form S-1
       Registration Statement, Registration No. 33-15753).

10.3   Lease Agreement dated October 31, 1985 by and between Harold's
       Men's Apparel, Inc. predecessor to Harold's of Norman, Inc. and
       Highland Park Shopping Village (Incorporated by Reference to
       Exhibit 10.9 to Form S-1 Registration Statement, Registration
       No. 33-15753) and Amendment to Lease dated June 15, 1988.
       (Incorporated by reference to Exhibit 10.8 to Form 10-K for the
       year ended January 31, 1989).

10.4   Lease Agreement dated November 1, 1990, by and between
       Registrant and Michael T. Casey, Trustee (329 Partners-I
       Limited Partnership).  (Dallas Buying Office, Dallas, Texas)
       (Incorporated by reference to Exhibit 10.29 to Form 10-K for
       the year ended February 2, 1991).

10.5   Amended and Restated Lease Agreement dated April 1, 1996, by
       and between Registrant and 329 Partners-II Limited
       Partnership. (Dallas Buying Office, Dallas, Texas).
       (Incorporated by reference to Exhibit 10.22 to Form 10-K for
       the year ended February 1, 1992).

10.6   Lease Agreement dated October 4, 1991, by and between
       Registrant and 329 Partners-II Limited Partnership.  (East
       Lindsey Warehouse facility, Norman, Oklahoma). (Incorporated
       by Reference to Exhibit 10.22 to Form 10-K for the year ended
       February 1, 1992).

10.7   Lease Agreement effective May 1, 1996 between Registrant and
       Carousel Properties, Inc. (Campus Corner Store, Norman,
       Oklahoma) (Incorporated by reference to Exhibit 10.7 to Form S-
       2 Registration Statement, Registration No. 333-04117) and
       amendment to Lease Agreement dated June 28, 1996.
       (Incorporated by reference to Exhibit 10.1 to Form 10-Q for
       the quarter ended November 2, 1996).

10.8   Agreement effective June 1, 1994 between Registrant and CMT
       Enterprises, Inc. (Incorporated by reference to Exhibit 10.8
       to Form S-2 Registration Statement, Registration No. 333-
       04117).

10.9*  Employment and Deferred Compensation Agreement dated February
       1, 1999 between Registrant and Harold G. Powell (Incorporated
       by reference to Exhibit 10.25 to Form 10-Q for quarter ended
       May 1, 1999).

10.10* Employment and Deferred Compensation Agreement dated May 1,
       1999 between Registrant and Rebecca Powell Casey, (Incorporated
       by reference to Exhibit 10.24 to Form 10-Q for quarter ended
       May 1, 1999).

10.11* Employment  and Deferred Compensation Agreement  dated  May  1,
       1999 between Registrant and H. Rainey Powell, (Incorporated  by
       reference  to Exhibit 10.26 to Form 10-Q for quarter ended  May
       1, 1999).

10.12  Form  of  Indemnification  Agreement  between  Registrant   and
       members of its Board of Directors (Incorporated by reference to
       Exhibit  10.12 to Form S-2 Registration Statement, Registration
       No. 333-04117).

10.13  Amended  and Restated Lease Agreement dated as of June 3,  1996
       between  Registrant  and  329 Partners II  Limited  Partnership
       (East    Lindsey   Warehouse   Facility,   Norman,    Oklahoma)
       (Incorporated by reference to Exhibit 10.13 to Amendment No.  1
       to  Form  S-2  Registration Statement,  Registration  No.  333-
       04117).

10.14  Lease  Agreement  dated as of May 31, 1996  between  Registrant
       and  329 Partners II Limited Partnership (Outlet Store, Norman,
       Oklahoma)  (Incorporated  by  reference  to  Exhibit  10.14  to
       Amendment   No.   1   to   Form  S-2  Registration   Statement,
       Registration No. 333-04117).

10.15  Amended  and Restated Lease Agreement dated as of December  30,
       1997   between   Registrant  and  329   Partners   II   Limited
       Partnership (Outlet Store, Norman, Oklahoma).

10.16  Lease  Agreement dated June 30, 1998 by and between  Registrant
       and   329  Partners-II  Limited  Partnership.   (Dallas  Buying
       Office,  5919 Maple, Dallas, Texas) (Incorporated by  reference
       to  Exhibit 10.3 to Form 10-Q for the quarter ended  August  1,
       1998).

10.17  Second  Amended  and Restated Credit Agreement  dated  February
       28,  1996 between Registrant and Boatmen's First National  Bank
       of  Oklahoma  (Incorporated by reference to  Exhibit  10.15  to
       Amendment   No.   1   to   Form  S-2  Registration   Statement,
       Registration No. 333-04117).

10.18  Third   Amendment   to  Second  Amended  and  Restated   Credit
       Agreement   dated  April  24,  1997  between   Registrant   and
       NationsBank formerly Boatmen's First National Bank of  Oklahoma
       (Incorporated  by reference to Exhibit 10.1 to  Form  10-Q  for
       the quarter ended August 2, 1997).

10.19  Fourth   Amendment  to  Second  Amended  and  Restated   Credit
       Agreement   dated   June  25,  1997  between   Registrant   and
       NationsBank formerly Boatmen's First National Bank of  Oklahoma
       (Incorporated  by reference to Exhibit 10.2 to  Form  10-Q  for
       the quarter ended August 2, 1997).

10.20  Fifth   Amendment   to  Second  Amended  and  Restated   Credit
       Agreement   dated   July  10,  1997  between   Registrant   and
       NationsBank formerly Boatmen's First National Bank of  Oklahoma
       (Incorporated  by reference to Exhibit 10.3 to  Form  10-Q  for
       the quarter ended August 2, 1997).

10.21  Sixth   Amendment   to  Second  Amended  and  Restated   Credit
       Agreement   dated   July  31,  1997  between   Registrant   and
       NationsBank (Incorporated by reference to Exhibit 10.4 to  Form
       10-Q for quarter ended August 2, 1997).

10.22  Seventh  Amendment  to  Second  Amended  and  Restated   Credit
       Agreement  dated  September  30, 1997  between  Registrant  and
       NationsBank (Incorporated by reference to Exhibit 10.5 to  Form
       10-Q for the quarter ended November 1, 1997).

10.23  Third Amended and Restated Credit Agreement dated November  10,
       1997  between  Registrant  and  NationsBank  (Incorporated   by
       reference  to  Exhibit 10.6 to Form 10-Q for the quarter  ended
       November 1, 1997).

10.24  First  Amendment  to  the  Third Amended  and  Restated  Credit
       Agreement   dated   June  10,  1998  between   Registrant   and
       NationsBank (Incorporated by reference to Exhibit 10.1 to  Form
       10-Q for the quarter ended August 1, 1998).

10.25  Amended and Restated Term Loan and Security Agreement dated  as
       of  November 6, 1996 among CMT Enterprises, Inc. (as borrower),
       Franklin  I. Bober (as Guarantor) and the Company (as  lender).
       (Incorporated  by reference to Exhibit 10.2 to  Form  10-Q  for
       the quarter ended November 2, 1996).

10.26  Second  Amendment  to  the Third Amended  and  Restated  Credit
       Agreement   dated  August  31,  1998  between  Registrant   and
       NationsBank.

10.27  Third  Amendment  to  the  Third Amended  and  Restated  Credit
       Agreement   dated   June  30,  1999  between   Registrant   and
       NationsBank (Incorporated by reference to Exhibit 10.1 to  Form
       10-Q for the quarter ended July 31, 1999).

10.28  Fourth  Amendment  to  the Third Amended  and  Restated  Credit
       Agreement dated November 24, 1999 between Registrant  and  Bank
       of America, N.A.

10.29  Stock  Purchase  Agreement, dated February  18,  2000,  by  and
       between   Harold's   Stores,  Inc.  and   Franklin   I.   Bober
       (Incorporated  by reference to Exhibit 10.1 to Form  8-K  dated
       February 18, 2000).

10.30  Consulting  Agreement, dated as of January  31,  2000,  by  and
       between   Harold's  Stores,  Inc.  and  PrimaTech   Corporation
       (Incorporated  by reference to Exhibit 10.2 to Form  8-K  dated
       February 18, 2000).

13.1   The  portion  of the Registrant's Annual Report to Stockholders
       for  the fiscal year ended January 29, 2000 consisting  of  the
       consolidated  financial  statements  and  notes   thereto   and
       independent  auditors report set forth in pages  10-30  of  the
       Annual Report to Stockholders.

22.1   Subsidiaries  of the Registrant (Incorporated by  Reference  to
       Exhibit  22.1 to Form 8-B Registration Statements, Registration
       No. 1-10892).

23.1   Consent of Arthur Andersen LLP.

23.2   Consent of KPMG LLP.

27.1   Financial Data Schedule.
___________________________
*     Constitutes a management contract or compensatory plan or  arrangement
required to be filed as an exhibit to this report.
Exhibit 13.1  Selected Portions of Annual Report to Stockholders

      The  following consists of the portion of the Company's Annual  Report  to
Stockholders  for  the  fiscal  year  ended  January  29,  2000  containing  the
consolidated  financial  statements  of  the  Company  and  notes  thereto   and
independent auditors' reports set forth  in pages 10-30 of the Annual Report  to
Stockholders.  Such information is incorporated by reference in Item  8  of  the
Company's Annual Report on Form 10-K for the fiscal year ended January 29,  2000
and  is filed as an exhibit thereto in accordance with General Instruction G  to
Form 10-K.


               MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL REPORTING

The  management of Harold's Stores, Inc. has the responsibility for  preparing
the accompanying consolidated financial statements and for their integrity and
objectivity.   The  statements  were prepared  in  accordance  with  generally
accepted  accounting  principles  and  include  amounts  that  are  based   on
management's best estimates and judgment where necessary.  Management believes
that   all  representations  made  to  our  external  auditors  during   their
examination of the financial statements were valid and appropriate.

To  meet  its  responsibility,  management has  established  and  maintains  a
comprehensive system of internal control that provides reasonable assurance as
to  the  integrity  and reliability of the consolidated financial  statements,
that  assets are safeguarded, and that transactions are properly executed  and
reported.   This  system can provide only reasonable, not absolute,  assurance
that  errors and irregularities can be prevented or detected.  The concept  of
reasonable assurance is based on the recognition that the cost of a system  of
internal control is subject to close scrutiny by management and is revised  as
considered necessary.

The  Board  of Directors of Harold's Stores, Inc. has engaged Arthur  Andersen
LLP,  independent public accountants, to conduct an audit of the  fiscal  2000
consolidated financial statements.  Their report is included on the  following
page.



/s/H. Rainey Powell
President

/s/Jodi L. Taylor
Jodi L. Taylor
Chief Financial Officer



April 24, 2000

                    Report of Independent Public Accountants



To the Board of Directors and Stockholders of
Harold's Stores, Inc.:

We  have  audited  the  accompanying consolidated balance  sheet  of  Harold's
Stores,  Inc.  (an Oklahoma corporation) and subsidiaries as  of  January  29,
2000,  and  the  related consolidated statements of operations,  stockholders'
equity  and  cash flows for the 52 week period then ended.  These consolidated
financial statements are the responsibility of the Company's management.   Our
responsibility  is  to  express  an opinion on  these  consolidated  financial
statements based on our audit.

We  conducted  our  audit  in  accordance with  auditing  standards  generally
accepted  in  the  United States.  Those standards require that  we  plan  and
perform  the audit to obtain reasonable assurance about whether the  financial
statements are free of material misstatement.  An audit includes examining, on
a test basis, evidence supporting the amounts and disclosures in the financial
statements.   An audit also includes assessing the accounting principles  used
and  significant  estimates  made by management, as  well  as  evaluating  the
overall  financial statement presentation.  We believe that our audit provides
a reasonable basis for our opinion.

In  our  opinion,  the  consolidated financial statements  referred  to  above
present  fairly, in all material respects, the financial position of  Harold's
Stores, Inc. and subsidiaries as of January 29, 2000, and the results of their
operations  and  their  cash  flows for the  52  week  period  then  ended  in
conformity with accounting principles generally accepted in the United States.

As  explained  in  Note 1 to the consolidated financial statements,  effective
January  31, 1999, the Company adopted Statement of Position 98-1, "Accounting
for  the  Costs of Computer Software Developed or Obtained for Internal  Use."
This  pronouncement required the Company to capitalize certain internal  costs
that were previously expensed.

                                             Arthur Andersen LLP

Oklahoma City, Oklahoma,
March 13, 2000

                          INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
Harold's Stores, Inc.:



      We  have audited the accompanying consolidated balance sheet of Harold's
Stores,  Inc. and subsidiaries (the Company) as of January 30, 1999,  and  the
related consolidated statements of operations, stockholders' equity, and  cash
flows  for  the 52-week periods ended January 30, 1999, and January 31,  1998.
These  consolidated  financial  statements  are  the  responsibility  of   the
Company's  management.  Our responsibility is to express an opinion  on  these
consolidated financial statements based on our audits.

      We  conducted our audits in accordance with generally accepted  auditing
standards.   Those  standards require that we plan and perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An  audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating the  overall  financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

      In  our opinion, the consolidated financial statements referred to above
present  fairly, in all material respects, the financial position of  Harold's
Stores, Inc. and subsidiaries as of January 30, 1999, and the results of their
operations and their cash flows for the 52-week periods ended January 30, 1999
and  January  31,  1998,  in  conformity with  generally  accepted  accounting
principles.

                                             KPMG LLP


Oklahoma City, Oklahoma
March 15, 1999

                  HAROLD'S STORES, INC. AND SUBSIDIARIES
                       CONSOLIDATED BALANCE SHEETS
                                  ASSETS
                              (In Thousands)

                                            January 29,   January 30,
                                                2000          1999

          Current assets:

           Cash and cash equivalents              $721           450
           Trade accounts receivable, less
           allowance for doubtful
           accounts of $200 in 2000 and
           $223 in 1999                          6,413         6,335
           Note and other receivables            2,247         1,059
           Merchandise inventories              37,357        29,486
           Prepaid expenses                      2,514         2,849
           Prepaid income taxes                  1,368             -
           Deferred income taxes                 1,582         1,268

            Total current assets                52,202        41,447

          Property and equipment, at cost       33,983        31,304
          Less accumulated depreciation and
          amortization                         (12,665)      (10,671)

           Net property and equipment           21,318        20,633

          Note receivable, noncurrent                -         1,750

          Deferred income taxes, noncurrent        232             -

          Other assets                             127            87

            Total assets                       $73,879        63,917
























      The accompanying notes are an integral part of these balance sheets.

                 HAROLD'S STORES, INC. AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                  LIABILITIES AND STOCKHOLDERS' EQUITY
                    (In Thousands Except Share Data)

                                             January 29,   January 30,
                                                 2000          1999

        Current liabilities:

         Accounts payable                        $6,329         4,460
         Redeemable gift certificates               966           798
         Accrued bonuses and payroll expenses     1,294         1,533
         Accrued rent expense                       529           162
         Income taxes payable                         -           480
         Current maturities of long-term debt       630           549

          Total current liabilities               9,748         7,982

        Long-term debt, net of current
        maturities                               27,063        16,330
        Deferred income taxes                         -            84

        Commitments and contingent
        liabilities (notes 10 and 12)

        Stockholders' equity:

        Preferred stock of $.01 par value
           Authorized 1,000,000 shares; none
         issued                                       -             -
        Common stock of $.01 par value
           Authorized 25,000,000 shares;
           issued and outstanding
           6,075,182 in 2000 and 6,073,868
           in 1999                                   60            60
        Additional paid-in capital               34,170        34,161
        Retained earnings                         2,838         5,300

          Total stockholders' equity             37,068        39,521

        Total liabilities and stockholders'
        equity                                  $73,879        63,917




















      The accompanying notes are an integral part of these balance sheets.

                 HAROLD'S STORES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
                  (In Thousands Except Per Share Data)

                                              52 Weeks Ended
                                    January 29,  January 30,  January 31,
                                        2000         1999         1998

       Sales                          $136,262      129,224      119,919

       Costs and expenses:
       Cost of goods sold (including
       occupancy, central buying
       expenses and product
       development interest,
       exclusive of items shown
       separately below)                95,137       84,096       81,770

       Selling, general and
       administrative expenses          39,663       35,686       33,725

       Depreciation and amortization     4,451        3,860        3,535

       Interest expense                  1,114          797          815

                                       140,365      124,439      119,845

     Earnings (loss) before income
       taxes and cumulative effect
       of change in accounting
       principle                        (4,103)       4,785           74

       Provision (benefit) for
       income taxes                     (1,641)       1,894           30

     Earnings (loss) before
       cumulative effect of change
       in accounting principle          (2,462)       2,891           44

     Cumulative effect of change in
       accounting principle, net of
       income taxes                          -           50            -

       Net earnings (loss)             $(2,462)       2,841           44

     Net earnings (loss) per common
       share before cumulative
       effect of change in
       accounting principle:
       Basic                            $(0.41)        0.48         0.01
       Diluted                          $(0.41)        0.48         0.01

       Net earnings (loss) per
       common share:


       Basic                            $(0.41)        0.47         0.01
       Diluted                          $(0.41)        0.47         0.01

       Weighted average number of
       common shares
       (Basic)                        6,074,886   6,065,418    6,020,936










   The accompanying notes are an integral part of these consolidated financial
                                   statements.

                 HAROLD'S STORES, INC. AND SUBSIDIARIES
             CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                         (Dollars in Thousands)

                                               52 Weeks Ended

                                       January 29,  January 30,  January 31,
                                           2000         1999         1998

     Common stock:

     Balance, beginning of year               $60           60           57

     Stock dividend  (5 percent) in
     1998 of 287,528 shares                     -            -            3

     Stock bonuses, 1,314 shares in
     2000, 1,857 shares in 1999, 2,306
     shares in 1998                             -            -            -

     Employee   Stock   Purchase   Plan
     issued  no shares in 2000,  27,996
     shares  in 1999, and 40,745 shares
     in 1998                                    -            -            -

     Balance, end of year                     $60           60           60

     Additional paid-in capital:

     Balance, beginning of year           $34,161       33,947       31,548

     Stock dividend (5 percent) in
     1998                                       -            -        2,010

     Stock bonuses                              9           14           22

     Employee stock purchase plan               -          200          367

     Balance, end of year                 $34,170       34,161       33,947

     Retained earnings:

     Balance, beginning of year            $5,300        2,459        4,430

     Net earnings (loss)                   (2,462)       2,841           44

     Stock dividend (5 percent) in
     1998                                       -            -       (2,015)

     Balance, end of year                  $2,838        5,300        2,459














   The accompanying notes are an integral part of these consolidated financial
                                   statements.

                 HAROLD'S STORES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (Dollars in Thousands)

                                             52 Weeks Ended
                                    January 29,  January 30,  January 31,
                                        2000         1999         1998

      Cash flows from operating
      activities:
      Net earnings (loss)              $(2,462)       2,841           44
    Adjustments to reconcile net
      earnings (loss) to net cash
      provided by (used in) operating
      activities:
      Depreciation and amortization      4,451        3,860        3,535
      Deferred income tax expense
      (benefit)                           (630)        (134)         419
      (Gain) loss on sale of assets       (393)          44          (44)
      Shares issued under employee
      incentive plans                        9          214          389
      Changes in assets and
      liabilities:
      Increase in trade and other
      receivables                         (313)        (798)        (209)
      Decrease (increase) in
      merchandise inventories           (7,871)       1,954       (2,896)
      Decrease (increase) in prepaid
      expenses                             335         (161)        (514)
      Decrease (increase) in prepaid
      income taxes                      (1,368)         961         (961)
      Decrease (increase) in other
      assets                               (41)         341          558
      (Decrease) increase in accounts
      payable                            1,869         (329)      (1,879)
      (Decrease) increase in accrued
      expenses                             297          365       (1,051)
      (Decrease) increase in income
      taxes payable                       (480)         480         (942)
      Net cash provided by (used in)
      operating activities              (6,597)       9,638       (3,551)

      Cash flows from investing
      activities:
      Acquisition of property and
      equipment                         (5,644)      (6,280)      (4,760)
      Proceeds from disposal of
      property and equipment               901           79           37
      Payments received for note
      receivable                           797          446          169
      Net cash used in investing
      activities                        (3,946)       (5,755)      (4,554)

      Cash flows from financing
      activities:
      Borrowings on long-term debt       1,593             -        4,364
      Payments of long-term debt        (1,302)       (1,399)        (411)
      Advances on revolving line of
      credit                            52,034        45,696       46,834
      Payments of revolving line of
      credit                           (41,511)      (47,860)     (42,983)
      Payments of fractional shares
      issued with stock dividend             -             -           (2)
      Net cash provided by (used in)
      financing activities              10,814        (3,563)       7,802

      Net increase (decrease) in cash
      and cash equivalents                 271           320         (303)
      Cash and cash equivalents at
      beginning of year                    450           130          433
      Cash and cash equivalents at
      end of year                         $721           450          130

      Supplemental disclosure of cash
      flow information:
      Cash paid during the year for:
      Income taxes                        $853         1,294          756

      Interest                          $1,568         1,313        1,487






   The accompanying notes are an integral part of these consolidated financial
                                   statements.

                     HAROLD'S STORES, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            January 29, 2000, January 30, 1999, and January 31, 1998

1.   Summary of Significant Accounting Policies

Nature of Entity

      Harold's Stores, Inc., an Oklahoma corporation (the Company), operates a
chain  of  "updated  traditional", classic styled ladies and  men's  specialty
apparel  stores.   The Company offers its merchandise in 51  stores  primarily
across  the  South  and Southwest.  The Company creates the  majority  of  its
product assortment through its private label program.  The product development
and   private  label  programs  provide  an  exclusive  selection  of  upscale
merchandise to the consumer.

In  addition  to  the stores, the Company has a direct response  "mail  order"
catalog business and also sells merchandise online at www.harolds.com.

Basis of Presentation

     The consolidated financial statements include the accounts of the Company
and  its  subsidiaries,  all  of  which are  wholly  owned.   All  significant
intercompany accounts and transactions have been eliminated.

Definition of Fiscal Year

      The  Company  has a 52-53 week fiscal year, which ends on  the  Saturday
closest  to  January 31.  Fiscal years 2000, 1999, and 1998 ended January  29,
2000,  January  30, 1999, and January 31, 1998, respectively,  each  of  which
comprised a 52 week year.

Reclassifications

      Certain  comparative  prior year amounts in the  consolidated  financial
statements   have  been  reclassified  to  conform  with  the   current   year
presentation.

Cash and Cash Equivalents

      Cash and cash equivalents include overnight investments and credit  card
receivables collected within three business days.

Accounts Receivable and Finance Charges

      Trade accounts receivable primarily represents the Company's credit card
receivables  from  customers.   These customers  are  primarily  residents  of
Oklahoma  and  Texas.   Finance  charges on these  revolving  receivables  are
imposed at various annual rates in accordance with the state laws in which the
Company  operates, and are recognized in income when billed to the  customers.
Minimum  monthly payments are required generally equal to ten percent  of  the
outstanding  balance.  The average liquidation rate at January  29,  2000  was
approximately  3.7 months.  Finance charge revenue is netted against  selling,
general   and  administrative  expenses  and  was  approximately   $1,052,000,
$1,003,000, and $985,000, in fiscal years 2000, 1999, and 1998, respectively.

Merchandise Inventories

      Merchandise inventories are valued at the lower of cost or market  using
the  retail  method of accounting.  Inventories of raw materials and  work-in-
process  are  valued  at  the lower of cost (first-in,  first-out  method)  or
market,  and  approximate $9,076,000 and $7,355,000 in fiscal years  2000  and
1999, respectively.

Capitalization of Interest

      During fiscal year 2000, the Company began capitalizing interest related
to  construction of new store locations.  Interest attributed to funds used to
finance  construction  projects is capitalized as an additional  cost  of  the
related  assets.  Capitalization of interest ceases when the related  projects
are substantially complete. The Company has capitalized approximately $56,000.
These costs are included in leasehold improvements in the accompanying balance
sheets.   For  the  year ended January 29, 2000, the Company also  capitalized
approximately  $34,000 of interest related to computer  software  costs.   See
discussion of computer software costs below.

Derivatives

     The Company uses forward exchange contracts to reduce exposure to foreign
currency  fluctuations  related to certain purchase  commitments.   Unrealized
gains  or  losses  related  to  hedges of firm commitments  are  deferred  and
included in the basis of the transaction when completed.

     In  June  1998, the Financial Accounting Standards Board ("FASB")  issued
Statement of Financial Accounting Standards ("SFAS") No. 133, "Accounting  for
Derivative Instruments and for Hedging Activities", with an effective date for
periods beginning after June 15, 1999.  In July 1999, the FASB issued SFAS No.
137,  "Accounting for Derivative Instruments and Hedging Activities - Deferral
of the Effective Date of FASB Statement No. 133".  Adoption of SFAS No. 133 is
now  required  for financial statements for periods beginning after  June  15,
2000.   SFAS  No. 133 establishes standards for accounting and  reporting  for
derivative  instruments, including certain derivative instruments embedded  in
other  contracts,  and  for hedging activities.  It requires  that  an  entity
recognize all derivatives as either assets or liabilities in the statement  of
financial  position  and  measure  those  instruments  at  fair  value.    The
accounting  for changes in fair value of a derivative depends on the  intended
use  of the derivative and the resulting designation.  The Company will  adopt
this  new  standard  effective February 1, 2001, and management  believes  the
adoption  of  this  new  standard  will not have  a  material  impact  on  its
consolidated financial position or results of operations.

Stock Options

      The  Company follows the intrinsic value method of accounting for common
stock  options  granted  to employees, in accordance with  the  provisions  of
Accounting  Principles Board Opinion No. 25, "Accounting for Stock  Issued  to
Employees", and related interpretations.

Revenue Recognition

     Sales from store locations represent approximately 96.1% of the Company's
total  sales.   These  sales  are recognized at the  time  of  the  customer's
purchase.   Catalog and website sales represent approximately  3.9%  of  total
sales.   These  sales are recognized at the time the order is shipped  to  the
customer.

Preopening Expenses and Catalog Costs

      The  Company  elected  early adoption in fiscal  1999  of  The  American
Institute  of  Certified Public Accountants Statement of Position  (SOP)  98-5
"Reporting on the Costs of Start-Up Activities".  This SOP requires that costs
incurred during start-up activities, including organization costs, be expensed
as  incurred.  The $83,000 effect ($50,000 net of tax) of this early  adoption
is reported as the cumulative effect of a change in accounting principle.

      The  Company expenses all non-direct advertising as incurred and  defers
the  direct  costs  of  producing its mail order catalogs.   These  costs  are
amortized over the estimated sales period of the catalogs, generally three  to
four  months.  Approximately $218,000 and $421,000, of deferred catalog  costs
were  included in prepaid expenses at January 29, 2000 and January  30,  1999,
respectively.  The Company incurred approximately $7,942,000, $7,849,000,  and
$10,002,000,  in  advertising  expenses, of  which  approximately  $4,207,000,
$3,940,000,  and  $6,028,000, were related to the mail order  catalogs  during
fiscal years 2000, 1999, and 1998, respectively.

Depreciation, Amortization and Maintenance and Repairs

      Depreciation  is  computed  using  the  straight-line  method  over  the
estimated  useful  lives  of the related assets.  Leasehold  improvements  are
amortized  over  the  shorter  of the life of the  respective  leases  or  the
expected  life  of  the improvements.  The following are the estimated  useful
lives used to compute depreciation and amortization:

                  Buildings                   30 years
                  Leasehold improvements    5-10 years
                  Furniture and equipment    4-7 years
                  Software and related costs   3 years

      Maintenance  and  repairs are charged directly to expense  as  incurred,
while  betterments  and  renewals are generally capitalized  in  the  property
accounts.   When  an item is retired or otherwise disposed of,  the  cost  and
applicable  accumulated depreciation are removed from the respective  accounts
and the resulting gain or loss is recognized.

Computer Software Costs

      In  March  1998, the American Institute of Certified Public  Accountants
issued  Statement  of Position 98-1 (SOP 98-1) "Accounting for  the  Costs  of
Computer  Software  Developed or Obtained for  Internal  Use."   SOP  98-1  is
effective  for  fiscal years beginning after December 15, 1998.   The  Company
adopted  SOP  98-1 during fiscal year 2000.  The net increase to earnings  for
fiscal year 2000 was approximately $168,000.

Income Taxes

      Income  taxes  are  accounted for under the asset and liability  method.
Deferred  tax  assets  and  liabilities are  recognized  for  the  future  tax
consequences  attributable  to  differences between  the  financial  statement
carrying  amounts of existing assets and liabilities and their respective  tax
bases  and operating loss and tax credit carry forwards.  Deferred tax  assets
and  liabilities  are measured using enacted tax rates expected  to  apply  to
taxable  income in the years in which those temporary differences are expected
to be recovered or settled.  The effect on deferred tax assets and liabilities
of  a  change in tax rates is recognized in income in the period that includes
the enactment date.

Net Earnings Per Common Share

      Basic  earnings  per share is computed by dividing net  earnings  (loss)
applicable  to  common stock by the weighted average number of  common  shares
outstanding  for  the period.  The weighted average number  of  common  shares
outstanding  was restated for the five (5%) percent stock dividend  in  fiscal
1998.   Diluted earnings per share reflect the potential dilution  that  could
occur  if  the Company's outstanding stock options were exercised  (calculated
using the treasury stock method).

     The following table reconciles the net income (loss) applicable to common
shares  and weighted average common shares outstanding used in the calculation
of basic and diluted earnings per common share for the periods indicated:

                                                 Fiscal Year
                                           2000      1999     1998
                                            (Amounts in thousands,
                                            except per share data)

Net earnings (loss) applicable to
common shares, basic and diluted         $(2,462)    2,841       44

Weighted average number of common
shares outstanding - basic                 6,075     6,065    6,021
Dilutive effect of potential common
shares issuable upon
exercise of employee stock options             4         5       11
Weighted average number of common          6,079     6,070
shares outstanding - diluted               6,079     6,070    6,032

Earnings (loss) per share:
     Basic                                $(0.41)     0.47     0.01
     Diluted                              $(0.41)     0.47     0.01

     Options to purchase 644,520 shares of common stock at prices ranging from
$6.38  to $16.71 per share were outstanding during 2000, but were not included
in  the computation of earnings per share because the options' exercise  price
was  greater  than  the average market price of common  shares.   The  options
expire through the year 2009.

Use of Estimates

      The  preparation  of financial statements in conformity  with  generally
accepted  accounting  principles requires management  to  make  estimates  and
assumptions  that  affect the reported amount of assets  and  liabilities  and
disclosure  of contingent assets and liabilities at the date of the  financial
statements and reported amounts of revenues and expenses during the  reporting
period.  Actual results could differ from those estimates.

Impairment of Long-Lived Assets

      Long-lived assets and certain identifiable intangibles are reviewed  for
impairment  whenever  events  or changes in circumstances  indicate  that  the
carrying amount of an asset may not be recoverable.  Recoverability of  assets
to  be held and used is measured by a comparison of the carrying amount of  an
asset to future net cash flows expected to be generated by the asset.  If such
assets  are  considered to be impaired, the impairment  to  be  recognized  is
measured by the amount by which the carrying amount of the assets exceeds  the
fair value of the assets.

Comprehensive Income

       In   fiscal   1999,  the  Company  adopted  SFAS  No.  130,  "Reporting
Comprehensive  Income." SFAS No. 130 establishes standards for  reporting  and
display  of   "comprehensive income" and its components in a set of  financial
statements.   It  requires that all items that are required to  be  recognized
under  accounting standards as components of comprehensive income be  reported
in  a  financial statement that is displayed with the same prominence as other
financial  statements.  The Company currently does not have any components  of
comprehensive  income  that are not included in net  earnings.   Therefore  no
separate statement is presented.

2.   Fair Value of Financial Instruments

      Balance Sheet:  Cash and cash equivalents, accounts receivable, accounts
payable  and  accrued  expenses approximate fair value because  of  the  short
maturity  of  these financial instruments.  Note receivable and  substantially
all  of  the  debt  are  at  variable interest rates,  therefore,  fair  value
approximates book value.

      Off balance sheet:  There were no outstanding notional principal amounts
of forward exchange contract commitments at January 29, 2000 or at January 30,
1999.

3.   Note Receivable

      On  November  6, 1996, the Company made a term loan to CMT  Enterprises,
Inc.,  "CMT",  in  the principal amount of $2,750,000 to be  used  by  CMT  to
refinance  its  existing  revolving line of credit  and  for  working  capital
purposes.   CMT  is  a  major  independent  contractor   whose  assistance  is
instrumental in the Company's design and manufacturing process.

     The  loan is governed by a loan agreement containing terms and conditions
customary  to  financing  of  this  type.  The  Company  recognized  $260,000,
$220,000  and $204,000 of interest income during fiscal 2000, 1999,  and  1998
respectively.

     On February 18, 2000, the Company entered into a stock purchase agreement
pursuant  to  which  the Company purchased all of the issued  and  outstanding
shares of CMT.  See note 14 for additional information.

4.   Property and Equipment

     Property and equipment at January 29, 2000 and January 30, 1999 consisted
of the following:

                                        Fiscal Year
                                       2000     1999
                                      (in thousands)

               Land                     $665      665
               Buildings               2,970    2,967
               Leasehold improvements 12,321    9,660
               Furniture and
               equipment              18,027   17,020
               Construction in
               progress                    -      992
                                     $33,983   31,304

5.   Long-term Debt

     Long-term debt at January 29, 2000 and January 30, 1999 consisted of  the
following:

                                       Fiscal Year
                                      2000     1999
                                     (in thousands)

Borrowings under line of credit with
a   maximum   line  of  $30,000,000,
bearing interest at a variable  rate
(7.2%  and 6.6% at January 29,  2000
and  January 30, 1999, respectively)
payable   monthly,  $2,000,000   and
$28,000,000 principal due  February,
2000 and June, 2001, respectively.    $23,395      12,872

Note     payable    to     financial
institution,    secured    by    the
assignment   of  substantially   all
assets   of  CMT,  certain  security
documents,  and promissory  note  of
CMT,  bearing interest at a variable
rate  (7.2% and 6.5% at January  29,
2000    and   January   30,    1999,
respectively),   due   in    monthly
installments   of   principal    and
interest  of approximately  $34,000,
with final payment due June, 2001.      1,335       2,029

Note     payable    to     financial
institution, secured by building and
land, bearing interest at a variable
rate (8.0% at January 30, 1999), due
in monthly installments of principal
of    approximately   $6,000,   plus
accrued  interest.   This  note  was
paid  in  full  during  fiscal  2000
through a refinancing arrangement.          -         369

Note     payable    to     financial
institution, secured by building and
land,  bearing interest at  a  fixed
rate    (8.3%),   due   in   monthly
installments   of   principal    and
interest  of  approximately  $9,000,
with final payment due June, 2011.        819         861

Note     payable    to     financial
institution,  secured   by   certain
equipment,  bearing  interest  at  a
fixed  rate  (8.0%), due in  monthly
installments   of   principal    and
interest  of approximately  $18,000,
with final payment due March, 2003.       587         748

Note     payable    to     financial
institution,  secured   by   certain
equipment,  bearing  interest  at  a
fixed  rate  (8.1%), due in  monthly
installments   of   principal    and
interest  of approximately  $12,000,
with  final  payment  due  November,
2004.                                     569           -

Note     payable    to     financial
institution, secured by building and
land, bearing interest at a variable
rate (8.5% at January 29, 2000), due
in monthly installments of principal
and    interest   of   approximately
$11,000,  with  final  payment   due
December, 2005.                           988           -

Total long-term debt                   27,693      16,879

    Less current maturities of long-
term debt                                 630         549

Long-term   debt,  net  of   current
maturities                            $27,693      16,330

      The borrowing base under the Company's primary line of credit is limited
to $30 million through February 22, 2000, $28 million thereafter, and is based
upon  certain percentages of eligible receivables and inventory as defined  in
the  credit agreement.  The entire $30 million, less amounts outstanding,  was
available  at January 29, 2000.  The line of credit contains various financial
and  nonfinancial  covenants  which  limit  the  Company's  ability  to  incur
indebtedness, merge, consolidate, acquire or sell assets; requires the Company
to  maintain a minimum tangible net worth of $34 million; restricts the number
of  new  stores  the  Company may open and requires  bank  approval  prior  to
executing  new  store  leases, excluding relocations of existing  stores;  and
requires  the  Company to satisfy certain financial ratios.  The  Company  had
obtained  a waiver for the one covenant it exceeded during fiscal  2000.   The
Company was in compliance with all other covenants at January 29, 2000.

The  annual maturities of the above long-term debt as of January 29, 2000  are
as follows (in thousands):

               Fiscal    year
               ending
               2001                  $  630
               2002                  24,841
               2003                     436
               2004                     288
               2005                     249
               2006 and
               subsequent             1,249

               Total                $27,693

6.   Income Taxes

      Income tax expense (benefit), excluding $33,000 in 1999 related  to  the
cumulative effect, for the years ended January 29, 2000, January 30, 1999, and
January 31, 1998, consisted of the following (in thousands):

                                          Fiscal Year
                                    2000     1999      1998
                                        (in thousands)
       Current:
          Federal                  $(859)    1,659     (318)
          State                     (152)      369      (71)
                                  (1,011)    2,028     (389)
       Deferred:
          Federal                   (535)    (112)       349
          State                      (95)     (22)        70
                                    (630)    (134)       419

        Total                    $(1,641)    1,894        30

Income tax expense differs from the normal tax rate as follows:

                                          Fiscal Year
                                    2000     1999      1998
                                        (in thousands)

       Statutory tax rate             34%       34%      34%
       Increase in income
       taxes caused by:
       State income taxes              6         6        6

       Effective tax rate             40%       40%      40%

      The  tax  effects of temporary differences that give rise to significant
portions  of the deferred tax assets and deferred tax liabilities  at  January
29, 2000 and January 30, 1999 are presented below (in thousands):

                                        Fiscal Year
                                       2000     1999
                                      (in thousands)

               Deferred tax assets -
               current:
               Allowance for
               doubtful accounts         $80     $177
               Accrued expenses          342        -
               Merchandise
               inventories             1,115    1,037
               Deferred
               compensation               45       54
                                      $1,582   $1,268

               Deferred tax assets -
               noncurrent:
                Property and
               equipment                $232        -

               Deferred tax liability
               - noncurrent:
                Property and
               equipment                  $-      $84

      The net deferred tax asset relates solely to future deductible temporary
differences and there is no valuation allowance.  Management believes that  it
is more likely than not that the Company will fully realize the gross deferred
tax assets; however, there can be no assurances that the Company will generate
the necessary adjusted taxable income in any future periods.

7.   Stockholders' Equity and Stock Options

     The Company has authorized 1,000,000 shares of preferred stock, par value
$.01 per share.  This preferred stock may be issued in one or more series  and
the  terms  and  rights  of  such stock will be determined  by  the  Board  of
Directors.  No preferred shares were issued or outstanding at January 29, 2000
or January 30, 1999.

      The  Company  has  reserved 1,000,000 shares of  its  common  stock  for
issuance  to key employees under its current stock option and equity incentive
plan, which was adopted in April 1993 and amended in June 1995.  The plan  has
a term of ten years.  The Compensation Committee of the Board of Directors may
grant  incentive  or  non-qualified  stock options,  restricted  stock,  stock
appreciation rights and other stock-based and cash awards under the provisions
of the plan.  The exercise price of incentive stock options is the fair market
value  of the stock at the date of the grant, plus ten percent if the employee
possesses  more  than ten percent of the total combined voting  power  of  all
classes of the Company's stock.  Options granted may have a term of up to  ten
years,  except that incentive stock options granted to stockholders  who  have
more  than ten percent of the Company's voting stock at the time of the  grant
may  have a term of up to five years.  Any unexercised portion of the  options
will   automatically  and  without  notice  terminate  upon   the   applicable
anniversary of the issuance date or termination of employment.  A  summary  of
the  status  of the Company's stock option plan, and activity for the  periods
indicated, is presented as follows:

                                         Options            Options
                                       Outstanding        Exercisable
                                            Weighted            Weighted
                                              Avg.                Avg.
                                            Exercise            Exercise
                                   Shares     Price     Shares   Price

         Balance of options
         outstanding, fiscal 1997  415,378     $9.05    207,470   $8.76

         Granted                    94,500      8.98
         Terminated                (12,682)     7.61

         Balance of options
         outstanding, fiscal 1998  497,196      9.07    294,056   $8.95

         Granted                   129,500      6.84
         Terminated                 (5,173)     8.36

         Balance of options
         outstanding, fiscal 1999  621,523      8.62    395,433   $8.90

         Granted                   183,499      5.98
         Terminated                (83,624)     7.80

         Balance of options
         outstanding, fiscal 2000  721,398     $8.04    455,602   $8.61

    At  January 29, 2000, the range of exercise prices and weighted  average
remaining contractual life of outstanding options was $4.06 - $16.71, and  6.6
years,  respectively.   The following table summarizes information  about  the
Company's  stock  options,  which  were outstanding,  and  those,  which  were
exercisable as of January 29, 2000:

                   Options Outstanding             Options Exercisable
Range of                 Weighted       Weighted                     Weighted
Exercise     Number      Average         Average         Number       Average
 Prices   Outstanding  Remaining Life Exercise Price  Exercisable Exercisa Price

$4.06-7.66   483,043       7.0            $6.76          252,495       $7.06
$7.66-16.71  238,355       5.9           $10.63          203,107      $10.54

     The number of shares and exercise prices has been restated to reflect the
five- percent stock dividends in fiscal 1998.

      Additionally, as of January 29, 2000, restricted stock awards for up  to
$3,500  market value of common stock were outstanding under the  plan.   These
awards  may be exercised over the remaining two-year vesting period  in  equal
annual  installments  at  the  fair market  value  of  common  stock  on  such
installment  vesting  date.   After  giving  effect  to  the  outstanding  and
exercised  awards,  and based upon the price of common stock  on  January  29,
2000, the Company may award 277,727 shares or options under the plan.

      The  weighted  average  fair values of options granted  under  the  non-
qualified plan during fiscal 2000, 1999 and 1998 were $3.13, $4.35, and $5.71,
respectively.

      No options were granted during fiscal years 2000, 1999 or 1998 under the
incentive  plan.   The fair value of each non-qualified and  incentive  option
granted  was estimated using the Black-Scholes Option Pricing Model  with  the
following  assumptions  for fiscal 2000, 1999, and 1998:   risk-free  interest
rate  of  5.69%  for fiscal 2000, 4.75% for fiscal 1999, and 5.5%  for  fiscal
1998;  expected  dividend  yield  of 0% for all  periods;  expected  lives  of
approximately  7 years for fiscal 2000 and 9 years for fiscal 1999  and  1998;
and volatility of the price of the underlying common stock of 41.0% for fiscal
2000, 45.4% for fiscal 1999, and 43.4% for fiscal 1998.

      Had  the Company elected to recognize compensation expense based on  the
fair  value of the stock options granted as of their grant date, the Company's
fiscal  2000, 1999, and 1998 pro forma net earnings and pro forma net earnings
per  share would have differed from the amounts actually reported as shown  in
the table below.  The pro forma amounts shown reflect only options granted  in
fiscal   1996  through  2000.   Therefore,  the  full  impact  of  calculating
compensation cost for stock options based on their fair value is not reflected
in  the  pro forma net income amounts presented because compensation  cost  is
reflected  over the options' vesting period of up to 10 years and compensation
cost for options granted prior to January 29, 1995 is not considered.

                                                  Fiscal Years
                                             2000     1999      1998

       Net earnings (loss)   As reported   $(2,462)   2,841        44
       (in thousands)        Pro Forma     $(2,746)   2,540      (195)

       Earnings (loss)       As reported    $(0.41)    0.47      0.01
       per share - basic     Pro Forma      $(0.45)    0.42     (0.03)

8.   Retirement and Benefit Plans

           The  Company  has a profit sharing retirement plan  with  a  401(k)
provision  that  allows participants to contribute up to 15 percent  of  their
compensation  before  income taxes.  Eligible participants  are  employees  at
least  21  years  of  age with one year of service.  The  Company's  Board  of
Directors   will   designate  annually  the  amount  of  the  profit   sharing
contribution as well as the percentage of participants' compensation  that  it
will  match  as 401(k) contributions.  For the years ended January  29,  2000,
January  30, 1999, and January 31, 1998, the Company contributed approximately
$248,000, $121,000, and $124,000, respectively, to the 401(k) plan.

      The  Company  has reserved 200,000 shares of common stock for  employees
under its stock purchase plan which covers all employees who meet minimum  age
and  service requirements.  The Company's management will determine from  time
to  time the amount of any matching contribution as well as the percentage  of
participants' compensation that it will match as purchase contributions.   The
purchase price of shares covered under the plan is fair market value as of the
date  of purchase in the case of newly issued shares and the actual price paid
in  the  case of open market purchases.  The plan was implemented  in  January
1994.  For the years ended January 29, 2000, January 30, 1999, and January 31,
1998,   the  Company's  matching  contributions  were  approximately  $56,000,
$60,000, and $74,000, and approximately 28,000, and 41,000, shares were  newly
issued  shares  in  fiscal 1999 and 1998, respectively.  No  new  shares  were
issued  in fiscal 2000.  Approximately 41,000 and 15,000 shares were purchased
on  the  open  market in fiscal 2000 and 1999, respectively.  No  shares  were
purchased on the open market in fiscal 1998.

9.   Related Party Transactions

     Rent on the Norman, Oklahoma store and certain related facilities is paid
to  a  corporation controlled by the Company's Chairman Emeritus.   The  store
lease  terms in 2000, 1999, and 1998, provided for payment of percentage  rent
equal to four percent of sales plus certain ancillary costs.  During the years
ended  January 29, 2000, January 30, 1999, and January 31, 1998, the total  of
such  rent  for  the  store and certain related facilities  was  approximately
$73,000, $108,000, and $131,000, respectively.

      The  Company  leases  some of its office space,  a  distribution  center
facility  and some retail space from a limited partnership whose partners  are
stockholders and directors of the Company.  The term of the office space lease
is  sixteen  years  commencing April 1, 1996, with  annual  rent  payments  of
$158,000  plus insurance, utilities, and property taxes until April, 2000,  at
which  time  the rent will be $180,000 plus insurance, utilities and  property
taxes,  increasing $2,500 per year until expiration of the lease.  The Company
relocated its office space during fiscal 1999 to a new facility owned  by  the
same limited partnership.  This former facility has been sublet by the Company
under  favorable  terms.  The new office space lease expires  September,  2010
with  annual rent payments of $453,204 plus insurance and property taxes until
August,  2001 at which time the annual rent will be $478,382, plus  insurance,
utilities and property taxes until August, 2004 at which time the annual  rent
will  be  $503,560, plus insurance, utilities and property taxes until August,
2007 at which time annual rent will be $528,728, plus insurance, utilities and
property  taxes  until expiration of the lease. The term of  the  distribution
center  lease  is  sixteen years commencing July 1, 1996, with  annual  rental
payments of $338,438 plus insurance, utilities and property taxes until  July,
2001, at which time the annual rent will increase annually on a fixed scale up
to  a maximum of $419,951 during the final year of the lease.  The term of the
retail space lease is twelve years commencing June 4, 1996, with annual rental
payments  of $84,106 plus percentage rent equal to four percent of sales  plus
insurance, utilities, and property taxes.

      See note 12 for information concerning the employment contracts with the
Company's  Chairman  Emeritus,  Chairman of  the  Board  and  Chief  Executive
Officer, and President.

10.  Facility Leases

      The  Company  conducts a majority of its retail operations  from  leased
store  premises under leases that will expire within the next ten  years.   In
addition  to  minimum rental payments, certain leases provide for  payment  of
taxes,  maintenance,  and percentage rentals based upon  sales  in  excess  of
stipulated amounts.

      Minimum  rental  commitments  (excluding  renewal  options)  for  store,
distribution   premises,  office  space  and  equipment  under   noncancelable
operating  leases having a term of more than one year as of January  29,  2000
were as follows (in thousands):

                         Fiscal year
                         ending:
                         2001             $7,661
                         2002              7,584
                         2003              7,492
                         2004              7,240
                         2005              6,802
                         2006 and
                         subsequent       32,439

                              Total      $69,218

Total  rental expense for the years ended January 29, 2000, January 30,  1999,
and January 31, 1998, was as follows (in thousands):

                                          Fiscal Year
                                    2000     1999      1998
                                        (in thousands)

       Base rent                  $6,438     4,350     3,702
       Additional rents
       computed as percentage
         of sales                  1,365     1,041     1,206

          Total                   $7,803     5,391     4,908

11.  Business Concentrations

      More  than  90%  of the ladies' apparel sales were attributable  to  the
Company's  product development and private label programs during fiscal  2000,
1999 and 1998.  The breakdown of total sales between ladies' and men's apparel
was  approximately 78% and 22% for fiscal 2000, 79% and 21% for  fiscal  1999,
and 77% and 23% for fiscal 1998.

      The product development programs result in a substantial portion of  the
Company's purchases of raw materials being concentrated among a small group of
vendors, of which some are located outside of the United States.  CMT acts  as
the  Company's agent in the purchase of the raw materials, including  fabrics,
linings,  buttons,  etc.,  and  supervises the  manufacturing  process  for  a
substantial  portion  of the Company's ladies merchandise  with  manufacturing
contractors.  In the event of the termination of the CMT relationship or other
of the Company's vendors, management believes that in most instances more than
one  new  vendor would be required to replace the loss of a principal  vendor.
Although management believes that replacement vendors could be located, if any
buying  relationship is terminated and until replacement vendors are  located,
the operating results of the Company could be materially adversely affected.

     The Company's sales are directly impacted by regional and local economics
and  consumer  confidence.   The  amount of  disposable  income  available  to
consumers, as well as their perception of the current and future direction  of
the  economy, impacts their level of purchases.  The consumer demand  for  the
Company's  apparel  fluctuates according to changes  in  customer  preferences
dictated by fashion and season.  In addition, the Company's sales are  subject
to  seasonal influences, with the major portion of sales being realized during
the  fall  season,  which  includes  the back-to-school  and  holiday  selling
seasons.  Such fluctuations could affect sales and the valuation of inventory,
since the merchandise is placed in the production process, or ordered, well in
advance  of  the season and sometimes before fashion trends are  evidenced  by
consumer purchases.

     See  Note  14  for  information concerning the purchase  of  CMT  by  the
Company.

12.  Commitments and Contingent Liabilities

      The  Company  issues  letters of credit which are  used  principally  in
overseas   buying,  cooperative  buying  programs,  and  for  other   contract
purchases.   At  January  29, 2000, the Company had outstanding  approximately
$83,000  in  letters  of credit to secure orders of merchandise  from  various
domestic and international vendors.

      During  fiscal  2000,  the  Company entered  into  17  forward  exchange
contracts  with  a  major financial institution. The Company  had  no  forward
exchange  contracts  outstanding at January 29, 2000.   The  forward  exchange
contracts require the Company to exchange US dollars for foreign currencies at
maturity, at rates agreed to at inception of the contracts.  The amount of any
gain  or loss on these contracts in fiscal 2000 was immaterial.  The contracts
are of varying short-term duration and include a window delivery feature which
provides  the  Company with an option to enter into a swap  agreement  in  the
event  that  all of the currency is not utilized at the end of the  contract's
delivery term.  A swap allows the Company to sell the unused currency, at  the
contract's maturity, to the counterparty at the current market rate  and  then
buy  back  the same amount for the time period to which the Company  wants  to
extend.   The counterparty to the derivative transactions is a major financial
institution.  The credit risk is generally limited to the unrealized gains  or
losses  in  such  contracts  should  this  counterparty  fail  to  perform  as
contracted.   The  Company considers the risk of counterparty  default  to  be
minimal.

      Pursuant to an employment agreement dated February 1, 1998, the Chairman
Emeritus is paid an annual salary of $125,000 plus an annual performance bonus
and deferred annual compensation of $25,000.

     Pursuant to employment agreements each dated February 1, 1998 and amended
May 1, 1999, the Chairman of the Board and the Chief Executive Officer is paid
an  annual  salary  of  $300,000 plus an annual  performance  bonus,  and  the
President  is  paid  an annual salary of $220,000 plus an  annual  performance
bonus.

      The  Company  is  involved  in  various  claims,  administrative  agency
proceedings and litigation arising out of the normal conduct of its  business.
Although  the  ultimate outcome of such litigation cannot  be  predicted,  the
management  of  the  Company, after discussions with  counsel,  believes  that
resulting  liability,  if  any,  will not have  a  material  effect  upon  the
Company's financial position or results of operations.

13.  Business Segments

      The  Company  manages  its  operations on  an  individual  store  basis.
Financial  information  is  maintained for each  store  and  provided  to  the
Company's  management  for  review and as a basis  for  decision-making.   The
Company fully allocates all expenses down to a pre-tax level and monitors each
store's  performance accordingly.  Given the economic characteristics  of  the
store  formats, the similar nature of the products sold, the type of  customer
and  method of distribution, the operations of the Company are aggregated into
one reportable segment.   While the catalog and other miscellaneous operations
qualify  as  operating  segments,  they are not  considered  material  to  the
consolidated  financial  statements  for  the  purpose  of  making   operating
decisions  and  do  not meet the threshold for disclosure under  Statement  of
Financial Accounting Standards (SFAS) No. 131 "Disclosure About Segments of an
Enterprise and Related Information."

14.  Subsequent Event

     On February 18, 2000, the Company entered into a stock purchase agreement
pursuant  to  which  the Company purchased all of the issued  and  outstanding
shares  of  CMT Enterprises, Inc., a New York corporation.  CMT is  a  company
exclusively  devoted  to  product  design, development  and  sourcing  of  the
Company's  clothing  (see Note 11).  The Company issued a promissory  note  to
Franklin  I.  Bober,  the  sole stockholder of CMT, in  the  amount  of  $2.54
million,  payable  with interest at a monthly rate of  .466%  in  thirty  (30)
monthly  installments,  and assumed long-term debt  of  CMT,  payable  to  the
Company,  in the amount of $1.385 million.  The net book value of  CMT  assets
received by the Company is approximately $400,000, and to the extent that  the
net  book  value  of  such assets is less than $400,000,  the  amount  of  the
promissory  note shall be reduced on a dollar-for-dollar basis.  In  addition,
the Company entered into a consulting agreement with PrimaTech Corporation, an
entity  wholly  owned  by  Franklin I. Bober, which  will  provide  consulting
services  to  the Company for two years at a fee of $405,000  per  year,  plus
potential incentive payments.
SUPPLEMENTARY DATA

Summarized unaudited quarterly financial results are as follows (in thousands,
except per share data):

                             First    Second    Third     Fourth

 52 Weeks Ended
 January 29, 2000
 Sales                       $35,300   29,828    32,814   38,320
 Gross profit on sales        12,080   10,518    10,341    8,186
 Net earnings (loss)             531       94      (465)  (2,622)
 Net earnings (loss)
 per common share:
   Basic                       $0.09     0.02    (0.08)    (0.44)
   Diluted                     $0.09     0.02    (0.08)    (0.44)

 52 Weeks Ended
 January 30, 1999
 Sales                       $33,541   27,714    32,220   35,749
 Gross profit on sales        11,224    9,488    11,385   13,031
 Net earnings                    411      273       829    1,328
 Net earnings per
 common share:
   Basic                       $0.07     0.05      0.14     0.22
   Diluted                     $0.07     0.05      0.14     0.22

 52 Weeks Ended
 January 31, 1998
 Sales                       $28,408   26,826    31,979   32,706
 Gross profit on sales         9,662    8,316     9,539   10,632
 Net earnings (loss)             127     (577)      164      330
 Net earnings (loss)
 per common share:
   Basic                       $0.02    (0.10)     0.03     0.06
   Diluted                     $0.02    (0.10)     0.03     0.06

      The  first quarter of fiscal 1999 includes the cumulative effect of  a
change in accounting principle of $50,000. The net effect of this change was
a decrease to earnings per share of $0.01.
                                                                   Exhibit 10.26


                               SECOND AMENDMENT TO
                   THIRD AMENDED AND RESTATED CREDIT AGREEMENT

      THIS SECOND AMENDMENT TO THIRD AMENDED AND RESTATED CREDIT AGREEMENT (this
"Amendment") is made effective August 31, 1998, by and between HAROLD'S  STORES,
INC., an Oklahoma corporation ("Borrower"), and NATIONSBANK, N.A. ("Lender").

                              W I T N E S S E T H:

     WHEREAS, Borrower and Lender have entered into a Third Amended and Restated
Credit  Agreement dated November 10, 1997 as amended by a First Amendment  dated
effective June 30, 1998 (as amended, the "Agreement"); and

      WHEREAS, Borrower and Lender have agreed to further amend the Agreement as
provided in this Amendment.

      NOW, THEREFORE, in consideration of the premises and the mutual agreements
set forth herein, the parties agree as follows:

1.        Agreement Definitions.  The definitions of  "EBITDAR", "Fixed Charges"
and "Second Amendment are hereby added to the Agreement as follows:
2.
           "EBITDAR"  shall  mean,  for any period, Borrower's  earnings  before
     interest, taxes, depreciation, amortization and rent.

          "Fixed Charges" shall mean fixed charges of interest, taxes, dividends
     and current maturities payable by Borrower for the applicable time period.

           "Second Amendment" shall mean that certain Second Amendment to  Third
     Amended and Restated Credit Agreement dated effective August 31, 1998.

1.              Section  3.1 of the Agreement is hereby deleted in its  entirety
and replaced with the following:
2.
          3.1  Monthly Reports.  Borrower shall submit to Lender, not later than
     the  twenty-fifth  (25th) day following the end of each  month,  a  monthly
     report  ("Monthly Report"), accompanied by a Borrowing Base certificate  in
     the  form  attached as Exhibit "A" to the Second Amendment  and  a  written
     summary of all outstanding Letters of Credit, which shall be signed by  the
     President, Chief Financial Officer or other authorized officer of Borrower.
     Each  Monthly Report shall include, as of the closing day for the preceding
     month:   (i)  a  summary  aged  trial  balance  of  Accounts  for  Borrower
     ("Accounts Trial Balance"); (ii) calculation of the current Borrowing Base;
     (iii)  the  amount of the outstanding principal balance of the Liabilities;
     and  (iv) a representation by Borrower that no Default or Event of  Default
     occurred  during  such  month or, if a Default  or  Event  of  Default  has
     occurred  during  such month, a description of such  Default  or  Event  of
     Default  and of the actions Borrower has taken or intends to take  to  cure
     the same.  Upon Lender's request therefor, Borrower shall furnish with such
     specificity  as  is  satisfactory to Lender, concerning  matters  included,
     described  or referred to in the Monthly Report and any other documents  in
     connection therewith requested by Lender including, without limitation, but
     only  if  specifically requested by Lender, copies of all invoices prepared
     in  connection  with the Accounts.  The Monthly Report shall  contain  such
     additional information as Lender may reasonably require.

1.              Section  3.2 of the Agreement is hereby deleted in its  entirety
and replaced with the following:
2.
           3.2   Quarterly Reports.  Borrower shall submit to Lender  not  later
     than the forty-fifth (45th) day following the end of each fiscal quarter  a
     Quarterly  Report which shall be accompanied by a Quarterly Borrowing  Base
     and  Compliance Certificate (the "Quarterly Reports") in the form  attached
     as  Exhibit  "B"  to  the  Second Amendment and a written  summary  of  all
     outstanding  Letters of Credit.    Each Quarterly Report shall include,  as
     of  the  closing day of the preceding fiscal quarter:  (i) calculations  of
     the  current  Borrowing Base; (ii) the quarterly itemization  of  Inventory
     described  in Section 3.7; and (iii) evidence satisfactory to  Lender  that
     each  of  the  covenants set forth in Section 7.9 has  been  complied  with
     during such quarter, including calculations thereof.

1.         Section 7.9 of the Agreement is hereby amended by the addition  of  a
new Section 7.9(C), as follows:
2.
           (C)   EBITDAR  to  Fixed  Charges Plus Rent  Ratio.   Borrower  shall
     maintain  an EBITDAR to Fixed Charges plus rent ratio of no less than  1.20
     to  1  at  all times on a rolling four (4) quarter basis.  The  EBITDAR  to
     Fixed  Charges  plus  rent ration shall be tested  within  forty-five  (45)
     calendar days of the end of each fiscal quarter, based upon the results  of
     such quarter and the three (3) preceding quarters.

1.              Definitions.  Except as specifically defined in this  Amendment,
capitalized  terms used in this Amendment shall have the same meanings  ascribed
to them in the Agreement.
2.
3.        No Default, Event of Default or Claims.  No event has occurred which
constitutes a Default or Event of Default and the Borrower has no and waives any
claims, rights, setoff or defense against the Lender under the Agreement, as
amended by this Amendment, or the other Loan Documents.
4.
5.        Miscellaneous.
6.
     1.   6.1            Effect of Amendment.  The Agreement, as amended,
     modified and supplemented by this Amendment, shall continue in full
     force and effect in accordance with its covenants and terms and is hereby
     ratified, restated and reaffirmed  in every respect by the Borrower and the
     Lender, including any security interests granted pursuant thereto, as of
     the date hereof.  Each of the Borrower's representations and warranties
     contained in the Agreement and other Loan Documents are true and correct as
     of the date hereof and with the same force and effect.  To the extent the
     terms of this Amendment are inconsistent with the terms of the Agreement,
     this Amendment shall control and the Agreement shall be amended, modified
     or supplemented so as to give full effect to the transaction contemplated
     by this Amendment.

     1.1       Descriptive Headings.  The descriptive headings of the sections
     of this Amendment are inserted for convenience only and shall not be used
     in the construction or the content of this Amendment.

     1.1       Multiple Counterparts.  This Amendment may be executed in one or
     more counterparts, each of which shall, for all purposes of this Amendment,
     be deemed an original, but all of which shall constitute one and the same
     agreement.

      IN WITNESS WHEREOF, the parties have executed this Amendment effective the
date shown above.

                              "BORROWER":              HAROLD'S STORES, INC., an
                              Oklahoma corporation


                              By:
                                                 H. Rainey Powell, President and
                                                         Chief Operating Officer

                              "LENDER":                NATIONSBANK, N.A.


                              By:
                                                  Kelly H. Sachs, Vice President
                                                                   Exhibit 10.28



                        FOURTH AMENDMENT TO THIRD AMENDED
                          AND RESTATED CREDIT AGREEMENT

     THIS FOURTH AMENDMENT TO THIRD AMENDED AND RESTATED CREDIT AGREEMENT (this
"Amendment") is made effective November 24, 1999, by and between HAROLD'S
STORES, INC., an Oklahoma corporation ("Borrower"), and BANK OF AMERICA, N.A., a
national banking association, formerly NationsBank, N.A. ("Lender").

                              W I T N E S S E T H:

     WHEREAS, Borrower and Lender have entered into a Third Amended and Restated
Credit Agreement dated November 10, 1997, as amended by a First Amendment to
Third Amended and Restated Credit Agreement dated effective June 30, 1998, a
Second Amendment to Third Amended and Restated Credit Agreement dated effective
August 31, 1998, and a Third Amendment to Third Amended and Restated Credit
Agreement dated effective June 30, 1999 (collectively the "Agreement"); and

     WHEREAS, Borrower has requested that the Agreement be amended to permit
Borrower to borrow an additional amount of $2,000,000.00 and to otherwise amend
the terms of the Agreement; and

     WHEREAS, Lender is willing to amend the Agreement as described above upon
the terms and conditions set forth in this Amendment.

     NOW THEREFORE, in consideration of the premises and the mutual agreements
set forth herein, the parties agree as follows:

     1.   Amended Definitions.  The definitions of "Notes", "Revolving Loan
Borrowing Base", and "Revolving Loan Maximum Revolving Facility", in the
Agreement are hereby deleted in their entirety and replaced with the following:

          "Notes" shall mean collectively the Revolving Note, the
     Additional Revolving Note, the Term Note and any other notes entered
     into under the Loan Documents and any extensions, renewals,
     amendments, replacements or modifications of the foregoing.

          "Revolving Loan Borrowing Base" shall mean an amount equal to the
     sum of (i) eighty percent (80%) of Eligible Accounts, plus (ii) fifty
     percent (50%) of Eligible Inventory for the first and second fiscal
     quarters, or sixty-five percent (65%) of Eligible Inventory for the
     third and fourth fiscal quarters, as applicable, plus (iii) fifty
     percent (50%) of outstanding commercial Letters of Credit for the
     first and second fiscal quarters, or sixty-five percent (65%) of
     commercial Letters of Credit for the third and fourth fiscal quarters,
     as applicable, plus (iv) one hundred percent (100%) of amounts due
     from landlords for the unreimbursed costs of tenant finish, minus (v)
     one hundred percent (100%) of all outstanding commercial Letters of
     Credit, minus (vi) one hundred percent (100%) of all issued stand-by
     Letters of Credit.  This amount shall not exceed $30,000,000.00 as
     reflected in the most recent Monthly Report.

          "Revolving Loan Maximum Revolving Facility" shall mean the
     maximum aggregate amount which Lender has agreed to consider as a
     ceiling on the aggregate outstanding principal balance of the
     Revolving Loan and the Additional Revolving Loan to be made to the
     Borrower.  The Revolving Loan Maximum Revolving Facility shall be
     $30,000,000.00, which shall include the amount of the Letter of Credit
     Facility.


     2.   Agreement Definitions.  The following definitions are hereby added to
the Agreement which shall read as follows:

          "Additional Revolving Loan" shall have the meaning assigned to
     that term in Section 2.1(A).

          "Additional Revolving Note" shall mean that certain Revolving
     Note in the principal amount of $2,000,000.00 dated even date herewith
     executed by the Borrower substantially in the form of Exhibit "A" to
     the Fourth Amendment, as the same may be extended, renewed, amended or
     modified from time to time pursuant to the terms of this Agreement.

          "Fourth Amendment" shall mean that certain Fourth Amendment to
     Third Amended and Restated Credit Agreement date effective November
     24, 1999.


     3.   Revolving Loan.

     3.1  Section 2.1 of the Agreement is hereby deleted in its entirety and
replaced by the following:

          "2.1 Revolving Loan

          2.1.1     Borrowing Base.  Borrower may, as long as otherwise  in
     compliance  with  the terms of this Agreement, borrow,  repay  without
     penalty  or  premium and reborrow hereunder, the  lesser  of  (i)  the
     Revolving Loan Maximum Revolving Facility, or (ii) the Revolving  Loan
     Borrowing Base.

          2.1.2      Advances.  Each request for advance under  either  the
     Revolving  Loan  or  the Additional Revolving  Loan  may  be  made  by
     telephone  by the authorized representative of Borrower no later  than
     2:00  p.m.  on  the  date on which the advance is to  be  made.   Each
     advance  to  Borrower  shall  be in immediately  available  funds  and
     deposited in Borrower's demand deposit accounts with Lender.

          2.1.3     Maximum Principal Balance.  Borrower agrees that if  at
     any  time the aggregate outstanding principal balance of the Revolving
     Loan and the Additional Revolving Loan shall exceed an amount equal to
     the  lesser  of (i) the Revolving Loan Maximum Revolving Facility,  or
     (ii) the Revolving Loan Borrowing Base, Borrower shall promptly pay to
     Lender the amount necessary to eliminate such excess.

          2.1.4      Interest.   Prior to Default, Borrower  shall  pay  to
     Lender interest on the aggregate average daily outstanding balance  of
     the  Liabilities under the Revolving Loan and the Additional Revolving
     Loan  at a rate per annum equal to the following rates:  (a) prior  to
     maturity, at a rate equal to the LIBOR Rate plus the following amount,
     determined according to the current calculation of Cash Flow Leverage:

               Cash Flow Leverage            Interest Rate

               > 4.50 x            LIBOR Rate plus 1.375%

               4.49 x to 3.51 x         LIBOR Rate plus 1.250%

               < 3.50 x            LIBOR Rate plus 1.125%;

     and (b) after maturity of any installment, whether by acceleration  or
     otherwise, until paid at a rate of (i) five percent (5%) plus (ii) the
     then applicable annual rate in effect.

          2.1.5     Payment.  The unpaid principal balance of the Revolving
     Loan shall be due and payable on June 30, 2001 or upon the occurrence
     of a Default, and the unpaid principal balance of the Additional
     Revolving Loan shall be due and payable on the earlier of February 22,
     2000 or upon the occurrence of a Default.  Accrued interest on both
     loans shall be payable monthly in arrears beginning December 31, 1999
     and on the last day of each month thereafter, upon the date of any
     prepayment and at maturity.  All interest shall be computed on the
     basis of a year of 360 days, and the actual number of days elapsed in
     the period in which it accrues.  Following the occurrence of a
     Default, Borrower shall pay to the Lender interest from the date of
     such Default at the per annum rate of five percent (5%) plus the then
     applicable annual rate in effect on the outstanding principal balance
     of the Liabilities under the Revolving Loan and the Additional
     Revolving Loan.

          2.1.6     Term.  The Revolving Loan will mature on June 30, 2001,
     at which time all principal and accrued interest shall be immediately
     due and payable.  The Additional Revolving Loan will mature on
     February 22, 2000, at which time all principal and accrued interest
     shall be immediately due and payable.  All of Lender's rights and
     remedies under this Agreement shall survive such maturity until all of
     the Liabilities under this Agreement and the other Loan Documents have
     been paid in full.  In addition, this Agreement may be terminated as
     set forth in Section 8.

          2.1.7     Funded Line Maximum.  During each year of the Revolving
     Loan ending on each June 30, Borrower shall cause the outstanding
     principal balance of the Revolving Loan to be equal to or less than
     the Funded Line Maximum for a period of thirty (30) consecutive days."


     4.   Financial Covenants.

     4.1  Section 7.9 (B) of the Agreement is hereby deleted in its entirety and
replaced by the following:

          "(B) EBITDAR to Fixed Charges Plus Rent Ratio.  Borrower shall
     maintain an EBITDAR to Fixed Charges plus rent ratio of no less than
     1.30 to 1 at all times on a rolling four (4) quarter basis.  The
     EBITDAR to Fixed Charges plus rent ratio shall be tested within sixty
     (60) calendar days of the end of each fiscal quarter, based upon the
     results of such quarter and the three (3) preceding quarters."


     5.   Negative Covenants.

     5.1  Section 8.10 of the Agreement is hereby deleted in its entirety and
replaced by the following:

          "8.10     New Outlets or Stores.  Borrower covenants and agrees
     that without the prior written consent of Lender, neither it nor any
     Harold's Subsidiary will execute a Lease Agreement for more than four
     (4) new retail outlets or Harold's stores (to include anticipated
     relocations) to open in the remaining fiscal year 2000 and for all of
     fiscal year 2001."


     6.   Notices.

     6.1  Section 10.13(i) of the Agreement is hereby deleted in its entirety
and replaced by the following:

          "(i) If to Lender at:
          Bank of America, N.A.
          211 North Robinson Avenue
          P. O. Box 25189
          Oklahoma City, Oklahoma  73102-0189
          Attention:  Robert Dudley, Senior Vice President
          Fax:  (405) 230-4089"

     7.   Fee.  As a condition to this Fourth Amendment, Borrower shall pay to
the Lender an origination fee of $5,000.00 representing one quarter of one
percent (0.25%) of the Additional Revolving Loan amount of $2,000,000.00.


     8.   Definitions.  Except as specifically defined in this Amendment,
capitalized terms used in this Amendment shall have the same meanings ascribed
to them in the Agreement.


     9.   No Default, Event of Default or Claims.  No event has occurred which
constitutes a Default or Event of Default and the Borrower has no (and waives
any and all) claims, rights, setoffs or defenses against the Lender under the
Agreement, as amended by this Amendment or the other Loan Documents.


     10.  Miscellaneous.

          10.1 Effect of Amendment.  The Agreement, as amended, modified and
     supplemented by this Amendment, shall continue in full force and effect in
     accordance with its covenants and terms and is hereby ratified, restated
     and reaffirmed in every respect by the Borrower and the Lender, including
     any security interests granted pursuant thereto, as of the date hereof.
     Each of the Borrower's representations and warranties contained in the
     Agreement and other Loan Documents are true and correct as of the date
     hereof and with the same force and effect.  To the extent the terms of this
     Amendment are inconsistent with the terms of the Agreement, this Amendment
     shall control and the Agreement shall be amended, modified or supplemented
     so as to give full effect to the transaction contemplated by this
     Amendment.

          10.2 Descriptive Headings.  The descriptive headings of the sections
     of this Amendment are inserted for convenience only and shall not be used
     in the construction or the content of this Amendment.

          10.3 Multiple Counterparts.  This Amendment may be executed in one or
     more counterparts, each of which shall, for all purposes of this Amendment,
     be deemed an original, but all of which shall constitute one and the same
     agreement.

     IN WITNESS WHEREOF, the parties have executed this Amendment effective the
date shown above.


     "BORROWER"               HAROLD'S STORES, INC., an Oklahoma
                              corporation


                              By: _________________________________
                                   H. Rainey Powell,
                                   President and Chief Operating Officer


     "LENDER"                 BANK OF AMERICA, N.A., a national
                              banking association, formerly
                              NationsBank, N.A.


                              By: _________________________________
                                   Robert Dudley,
                              Senior Vice President
                                                                    Exhibit 23.1



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation of our
reports dated March 13, 2000, included in and incorporated by reference in  this
Form  10-K, into the Company's previously filed Form S-8 Registration  Statement
No. 33-68604 and Form S-8 Registration Statement No. 33-63773.



ARTHUR ANDERSEN LLP


Oklahoma City, Oklahoma
    April 26, 2000




                                                                    Exhibit 23.2



                          Independent Auditors' Consent



The Board of Directors
Harold's Stores, Inc.:

We consent to incorporation by reference in the registration statements (Nos. 33
- -68604  and  33-63773) on Form S-8 of Harold's Stores, Inc. of our reports
dated March  15, 1999, relating to the consolidated balance sheet of Harold's
Stores, Inc.  and  subsidiaries  as  of January 30, 1999 and  the  related
consolidated statements  of operations, stockholders' equity and cash flows, and
the  related financial statement schedule for the 52 week periods ended January
30, 1999  and January 31, 1998, which reports appear in the January 29, 2000
Annual Report  on Form 10-K of Harold's Stores, Inc.


                                   KPMG LLP


Oklahoma City, Oklahoma
April 26, 2000




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