FIRSTMARK CORP /ME/
SC 13D/A, 1997-05-12
FINANCE SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                              (AMENDMENT NO. 1)1

                                 FIRSTMARK CORP.
    ---------------------------------------------------------------------------
                                (Name of Issuer)

                     Common Stock, Par Value $0.20 Per Share
    ---------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   337908 20 6
    ---------------------------------------------------------------------------
                                 (CUSIP Number)

         H. William Coogan, Jr., One James Center, 901 East Cary Street
                            Richmond, Virginia 23219
    ---------------------------------------------------------------------------
   (Name, Address and Telephone Number of Person Authorized to Receive Notices
                              and Communications)

                                       N/A
    ---------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

             If the filing person has  previously  filed a statement on Schedule
    13G to report the acquisition which is the subject of this Schedule 13D, and
    is filing  this  schedule  because  of Rule  13d-1(b)(3)  or (4),  check the
    following box |_|.

             Note:  Six copies of this  statement,  including  all exhibits, 
    should be filed with the Commission. See Rule 13d-1(a) for other parties to 
    whom copies are to be sent.


                         (Continued on following pages)

                               (Page 1 of 6 Pages)




             1The  remainder  of this  cover  page  shall  be  filled  out for a
    reporting  person's  initial filing on this form with respect to the subject
    class of securities, and for any subsequent amendment containing information
    which would alter disclosures provided in a prior cover page.

             The information  required on the remainder of this cover page shall
    not be deemed to be "filed" for the purpose of Section 18 of the  Securities
    Exchange Act of 1934,  as amended (the "Act"),  or otherwise  subject to the
    liabilities  of that  section  of the Act but shall be  subject to all other
    provisions of the Act (however, see the Notes).
                                                           `


<PAGE>



   ------------------------------                    --------------------------
      CUSIP No. 337908 20 6          SCHEDULE 13D           Page 2 of 6 Pages
   ------------------------------                    --------------------------

    ------- -------------------------------------------------------------------
    1       NAME OF REPORTING PERSONS
            S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

            H. William Coogan, Jr.
    ------- -------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*        (a)  [__]
                                                                     (b)  [__]
            Not Applicable
    ------- -------------------------------------------------------------------
    3       SEC USE ONLY


    ------- -------------------------------------------------------------------
    4       SOURCE OF FUNDS*

            OO
    ------- -------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
            TO ITEM 2(d) or 2(e)                                          [__]

            Not Applicable
    ------- -------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION

            U.S.A.
    ----------------------- ------- -------------------------------------------
          NUMBER OF         7       SOLE VOTING POWER

            SHARES                  1,001,389**
                            ------- -------------------------------------------
                            8       SHARED VOTING POWER
         BENEFICIALLY
                                    -0-
                            ------- -------------------------------------------
        OWNED BY EACH       9       SOLE DISPOSITIVE POWER

          REPORTING                 1,001,389**
                            ------- -------------------------------------------
                            10      SHARED DISPOSITIVE POWER
         PERSON WITH
                                    -0-
    ----------------------- ------- -------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            1,001,389**
    ------- -------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
            SHARES*                                                       [__]
            Not Applicable
    ------- -------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            18.9%**
    ------- -------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*

            IN
    ------- -------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

    ** See Item 3 below.

<PAGE>


         This Amendment No. 1 hereby amends and  supplements  the Schedule 13D
(the "Schedule 13D") dated April 12, 1997, filed by H. William Coogan,  Jr. with
the Securities and Exchange Commission (the "SEC") on or about April 14, 1997.


Item 1.           Security and Issuer.

                  This Schedule 13D relates to the Common Stock, par value $0.20
per  share  ("Common  Stock"),  of  Firstmark  Corp.  (the  "Issuer"),  a  Maine
corporation  that,  through a subsidiary,  Southern Title Insurance  Corporation
("STIC"), is principally engaged in the business of issuing title insurance. The
Issuer also makes venture  capital and real estate  investments.  The address of
the  principal  executive  offices of the  Issuer is One  Financial  Place,  222
Kennedy Memorial Drive, Waterville, Maine 04901.


Item 2.           Identity and Background.

                  (a)      H. William Coogan, Jr.

                  (b)      The  business  address  of Mr.  Coogan  is One  James
Center, 901 East Cary Street, Richmond, Virginia 23219.

                  (c)      Mr. Coogan is a director of the Issuer, whose address
is set forth in Item 1, Chairman and Chief Executive Officer of Southern Capital
Corp.,  a subsidiary of the Issuer  ("SCC"),  whose address is set forth in item
2(b), and Chief Investment  Officer and a director of STIC, whose address is set
forth in item 2(b).

                  (d)      During  the  past  five  years,  Mr.  Coogan  has not
been convicted in a criminal proceeding, excluding traffic violations or similar
misdemeanors.
     
                  (e)      During the past five years,  Mr. Coogan has not been 
a party to a civil proceeding of a judicial or administrative  body of competent
jurisdiction  and has not been  subject  to a  judgment,  decree or final  order
enjoining future violations of, or prohibiting or mandating  activities  subject
to,  federal or state  securities  laws or finding any violation with respect to
such laws.

                  (f)      Mr. Coogan is a citizen of the United States of 
America.


Item 3.           Source and Amount of Funds or Other Consideration.

                  The source and amount of funds or other  consideration used by
Mr.  Coogan in acquiring  beneficial  ownership of shares of Common Stock are as
follows:


                               Page 3 of 6 Pages

<PAGE>


                  Prior to June 7, 1996, Mr. Coogan,  Donald V. Cruickshanks and
the H. William  Coogan  Irrevocable  Trust were the  shareholders  of SCC.  SCC,
through its subsidiary,  STIC, is principally engaged in the business of issuing
title  insurance.  SCC also makes venture  capital and real estate  investments.
Between  June 1992 and June 7, 1996,  Mr.  Coogan had  acquired 31 shares of SCC
common stock with personal funds.

                  On June 7, 1996, SCC was merged with and into Southern Capital
Acquisition  Corporation,  a Virginia corporation and wholly-owned subsidiary of
the Issuer ("SCAC"), pursuant to an Agreement and Plan of Reorganization,  dated
as of April 30, 1996,  between SCC, SCAC and the Issuer (the  "Reorganization").
As part of the Reorganization, each share of SCC common stock was converted into
and exchanged for 400 shares of the Issuer's  Series B,  cumulative,  non-voting
preferred  stock,  par value  $0.20  per share  ("Series  B  Preferred  Stock").
Accordingly,  the three  shareholders  of SCC received in the  aggregate  40,000
shares of Series B Preferred  Stock.  Pursuant to the  Statement  of  Resolution
Establishing  Series of Shares of the Issuer,  dated May 7, 1996 (the  "Series B
Resolution"), the shares of Series B Preferred Stock were not convertible by its
holders,  but were convertible by the Issuer into not less than 2,000,000 shares
of Common  Stock,  subject to adjustment if the market price of Common Stock was
less than $4.00 per share at the time of conversion. A more complete description
of the  Reorganization  is contained in the Issuer's  definitive Proxy Statement
for a Special Meeting of Stockholders held on February 25, 1997, which was filed
with the  Securities  and Exchange  Commission  on February 5, 1997.  Mr. Coogan
acquired 12,400 shares of Series B Preferred Stock in the Reorganization.

                  In March 1997, the Issuer's Board of Directors approved of and
directed  the  conversion  of each  issued  and  outstanding  share of  Series B
Preferred Stock into shares of Common Stock,  effective April 1997,  pursuant to
the  Series B  Resolution.  Pursuant  to the  terms of the  Series B  Resolution
relating to the  determination  of the number of shares of Common Stock that the
holders of Series B Preferred  Stock shall  receive upon such  conversion,  each
share of Series B Preferred  Stock is convertible  into 80.7571 shares of Common
Stock.  Accordingly,  upon the  consummation of the conversion,  Mr. Coogan will
receive 1,001,389 shares of Common Stock.

                  The  conversion  and the actual  issuance  of shares of Common
Stock to Mr.  Coogan has not yet  occurred  and is pending  the  approval of the
Federal  Communications  Commission (the "FCC").  The Issuer  currently owns the
voting  stock of  Champion  Broadcasting  Corporation  ("CBC"),  which  owns and
operates  radio  stations  subject  to FCC  regulation.  FCC  counsel to CBC has
advised  the Issuer  that the actual  acquisition  by Mr.  Coogan of  beneficial
ownership of Common Stock cannot occur until the Issuer  receives the  necessary
approval from the FCC or other  arrangements are made with respect to the voting
stock of CBC that would obviate the need for such FCC approval.

                  Upon the conversion  described  above, Mr. Coogan will acquire
beneficial ownership of 1,001,389 shares of Common Stock.

                  Donald V. Cruickshanks is filing a separate Amendment No. 1 to
Schedule 13D with respect to 1,065,994 shares of Common Stock to be beneficially
owned by him, and the H. 


                               Page 4 of 6 Pages
<PAGE>


William  Coogan  Irrevocable  Trust and Susan C.  Coogan,  Trustee  under the H.
William Coogan Irrevocable Trust Agreement dated December 30, 1992, are filing a
separate  Amendment No. 1 to Joint Schedule 13D with respect to 1,162,903 shares
of Common Stock to be beneficially owned by them.


Item 4.           Purpose of Transaction.

                  Mr. Coogan's purpose in acquiring Common Stock of the Issuer 
is described in Item 3 above.

                  There are no plans or proposals  that Mr. Coogan may have that
relate to or would result in:

                  (a)      the  acquisition by any person of additional 
                  securities of the Issuer,  or the  disposition of securities
                  of the Issuer;

                  (b)      an extraordinary  corporate  transaction, such as a 
                  merger, reorganization or liquidation,  involving the Issuer
                  or any of its subsidiaries;

                  (c)      a sale or transfer  of a material amount of assets of
                  the Issuer of any of its subsidiaries;

                  (d)      any change in the present board of directors  or  
                  management  of the Issuer,  including any plans or proposals
                  that change the number or term of  directors  or to fill any
                  existing vacancies on the board;

                  (e)      any material  change in the present capitalization or
                  dividend policy of the Issuer;

                  (f)      any other material change in the Issuer's business or
                  corporate structure;

                  (g)      changes in the Issuer's charter,  bylaws or
                  instruments  corresponding thereto or other actions that may
                  impede  the  acquisition  of  control  of the  Issuer by any
                  person;

                  (h)       causing a class of securities of the Issuer to  be
                  delisted from a national  securities exchange or to cease to
                  be  authorized  to be  quoted in an  inter-dealer  quotation
                  system of a registered national securities association;

                  (i)      a class of equity  securities of the Issuer becoming
                  eligible for termination of registration pursuant to Section
                  12(g)(4) of the Securities Exchange Act of 1934, as amended;
                  or

                  (j)      any action similar to any of those enumerated above.

                               Page 5 of 6 Pages

<PAGE>


Item 5.           Interest in Securities of the Issuer.

                  (a)      Subject to the regulatory approval described in Item
3 above,  the aggregate number and percentage of Common Stock to be beneficially
owned by Mr.  Coogan will be 1,001,389  and 18.9% of the issued and  outstanding
shares of Common Stock.

                  (b)      Subject to the  regulatory  approval  described  in 
Item 3 above,  Mr. Coogan will possess the sole power to vote or direct the vote
and to dispose or direct the disposition of 1,001,389 shares of Common Stock.

                  (c)      On March 12, 1997, the Issuer approved of and 
directed  the  conversion  of each  issued  and  outstanding  share of  Series B
Preferred  Stock into shares of Common Stock,  effective  April 1997.  Under the
terms of the Series B Preferred  Stock,  each share of Series B Preferred  Stock
will be  convertible  into 80.7571  shares of Common Stock.  For a more complete
description of this and related transactions, see Item 3 above.

                  (d)      Not applicable.

                  (e)      Not applicable.


Item 6.           Contracts, Arrangements, Understandings or Relationships with
                  Respect to Securities of the Issuer.

                  Mr. Coogan is a director of the Issuer,  Chairman and Chief 
Executive Officer of SCC, and Chief Investment Officer and a director of STIC.


Item 7.           Material to be Filed as Exhibits.

                  None.




                               Page 6 of 6 Pages
<PAGE>



                                   SIGNATURES

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.




Date:  May 10, 1997                          /s/ H. William Coogan, Jr.
                                             ----------------------------------
                                             H. William Coogan, Jr.






Attention:  Intentional misstatements or omissions of fact constitute federal 
            criminal violations (see 18 U.S.C. 1001).









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