PARKVALE FINANCIAL CORP
DEF 14A, 1996-09-16
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
                   PROXY STATEMENT PURSUANT TO SECTION 14(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. __)
 
Filed by the Registrant                      /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
 
<TABLE>
<S>                                                  <C>
/ /  Preliminary Proxy Statement                     / /  Confidential, for Use of Commission Only (as
/X/  Definitive Proxy Statement                           permitted by Rule 14a-6(e)(2))
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                         PARKVALE FINANCIAL CORPORATION
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
    (NAME OF PERSON(S) FILING PROXY STATEMENT IF OTHER THAN THE REGISTRANT)
 
Payment of Filing Fee (Check the appropriate box):
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3)
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11
 
     (1) Title of each class of securities to which transaction applies:
 
     -----------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
 
     -----------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
 
     -----------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
 
     -----------------------------------------------------------------------
     (5) Total fee paid:
 
     -----------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid:
                                ------------------------------
 
     (2) Form, Schedule or Registration No.:
                                            ------------------------------
 
     (3) Filing Party:
                      ------------------------------
 
     (4) Date Filed:
                    ------------------------------
<PAGE>   2
 
    LOGO
 
- --------------------------------------------------------------------------------
                                4220 WILLIAM PENN HIGHWAY, MONROEVILLE, PA 15146


 
                                                              September 16, 1996
 
Dear Stockholder:
 
     You are cordially invited to attend the Annual Meeting of Stockholders of
Parkvale Financial Corporation. The meeting will be held at the Pittsburgh
Athletic Association, 4215 Fifth Avenue, Pittsburgh, Pennsylvania, on Thursday,
October 24, 1996, at 10:00 a.m.
 
     At the meeting, stockholders will act on the matters set forth in the
accompanying Notice of Annual Meeting and Proxy Statement and on any other
business matters properly brought before the meeting.
 
     It is important that your shares be represented and voted at the Annual
Meeting regardless of whether you plan to attend. Please complete, sign, date
and return the enclosed proxy card promptly in the envelope provided.
 
                                            Sincerely,

                                        /s/ ROBERT J. MCCARTHY, JR.
                                            ------------------------------    
                                            Robert J. McCarthy, Jr.
                                            President and
                                            Chief Executive Officer
<PAGE>   3
 
                         PARKVALE FINANCIAL CORPORATION
                           4220 WILLIAM PENN HIGHWAY
                        MONROEVILLE, PENNSYLVANIA 15146
                                 (412) 373-7200

                         ------------------------------
 
                            NOTICE OF ANNUAL MEETING
                         TO BE HELD ON OCTOBER 24, 1996

                         ------------------------------
 
     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Parkvale
Financial Corporation, Monroeville, Pennsylvania (the "Corporation") will be
held at the Pittsburgh Athletic Association, 4215 Fifth Avenue, Pittsburgh,
Pennsylvania, on Thursday, October 24, 1996, at 10:00 a.m., Eastern Time, for
the following purposes, all of which are more completely set forth in the
accompanying Proxy Statement:
 
     (1) To elect two directors for a term of three years or until their
         successors have been elected and qualified;
 
     (2) To ratify the appointment of Ernst & Young LLP as the Corporation's
         independent auditors for the fiscal year ending June 30, 1997; and
 
     (3) To transact such other business as may properly come before the
         meeting. Except with respect to procedural matters incident to the
         conduct of the meeting, management of the Corporation is not aware of
         any matters other than those set forth above which may properly come
         before the meeting.
 
     Stockholders of the Corporation of record at the close of business on
August 26, 1996 are entitled to notice of and to vote at the Annual Meeting.
 
                                          By Order of the Board of Directors
 
                                      /s/ ERNA A. GOLOTA
                                          ----------------------------------
                                          Erna A. Golota
                                          Secretary
 
Monroeville, Pennsylvania
September 16, 1996
 
     YOU ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING. IT IS IMPORTANT
THAT YOUR SHARES BE REPRESENTED REGARDLESS OF THE NUMBER YOU OWN. EVEN IF YOU
PLAN TO BE PRESENT, YOU ARE URGED TO COMPLETE, SIGN, DATE AND RETURN THE
ENCLOSED PROXY PROMPTLY IN THE POSTAGE-PAID ENVELOPE PROVIDED. IF YOU ATTEND THE
MEETING, YOU MAY VOTE EITHER IN PERSON OR BY PROXY. ANY PROXY GIVEN MAY BE
REVOKED BY YOU IN WRITING OR IN PERSON AT ANY TIME PRIOR TO THE EXERCISE
THEREOF.
<PAGE>   4
 
                         PARKVALE FINANCIAL CORPORATION

                         ------------------------------
 
                                PROXY STATEMENT

                         ------------------------------
 
                         ANNUAL MEETING OF STOCKHOLDERS
 

     This Proxy Statement is being furnished to holders of common stock, par
value $1.00 per share ("Common Stock"), of Parkvale Financial Corporation (the
"Corporation" or "PFC"), the holding company of Parkvale Savings Bank (the
"Bank"), in connection with the solicitation of proxies on behalf of the Board
of Directors, for use at the Annual Meeting of Stockholders to be held at the
Pittsburgh Athletic Association, 4215 Fifth Avenue, Pittsburgh, Pennsylvania, on
Thursday, October 24, 1996, at 10:00 a.m., Eastern Time, and at any adjournment
thereof for the purposes set forth in the Notice of Annual Meeting. This Proxy
Statement is being first sent to stockholders on or about September 16, 1996.
 
     The proxies solicited hereby, if properly signed and returned to the
Corporation, will be voted in accordance with the instructions contained therein
if they are not revoked prior to their use. IF NO CONTRARY INSTRUCTIONS ARE
GIVEN, EACH PROXY RECEIVED WILL BE VOTED FOR THE SLATE OF DIRECTORS DESCRIBED
HEREIN, FOR RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS THE
CORPORATION'S INDEPENDENT AUDITORS, AND UPON THE TRANSACTION OF SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING, IN ACCORDANCE WITH THE BEST
JUDGMENT OF THE PERSONS APPOINTED AS PROXIES.
 
     Any stockholder giving a proxy has the power to revoke it at any time
before it is exercised by (i) filing with the Secretary of the Corporation
written notice thereof (Erna A. Golota, Secretary, Parkvale Financial
Corporation, 4220 William Penn Highway, Monroeville, Pennsylvania 15146), (ii)
submitting a duly executed proxy bearing a later date, or (iii) appearing at the
Annual Meeting and giving the Secretary notice of his or her intention to vote
in person. Proxies solicited hereby may be exercised only at the Annual Meeting
and any adjournment thereof and will not be used for any other meeting.
 
               VOTING SECURITIES AND BENEFICIAL OWNERSHIP THEREOF
 
     Only stockholders of record at the close of business on August 26, 1996
(the "Voting Record Date") will be entitled to vote at the Annual Meeting. On
the Voting Record Date, there were 3,243,243 shares of common stock, par value
$1.00 per share, of the Corporation issued and outstanding ("Common Stock"), and
the Corporation had no other class of equity securities outstanding. Each share
of Common Stock is entitled to one vote on each proposal at the Annual Meeting,
with no cumulative voting for the election of directors permitted.
 
     The following table sets forth, as of the Voting Record Date, certain
information as to the Common Stock beneficially owned by (i) persons or entities
known to the Corporation to be the beneficial owners of 5% or more of the
Corporation's Common Stock, (ii) directors of the Corporation, (iii) executive
officers of the Corporation who are not directors but who are named in the
Summary Compensation Table, and (iv) all directors and executive officers as a
group.
 
                                       2
<PAGE>   5
 
The information shown is based upon filings pursuant to the Securities Exchange
Act of 1934, as amended ("Exchange Act"), and/or information furnished by the
individuals or entities.
 
<TABLE>
<CAPTION>
                                               NUMBER OF SHARES
                                            BENEFICIALLY OWNED AS             PERCENT OF
NAME OF BENEFICIAL OWNER                    OF AUGUST 26, 1996(1)            COMMON STOCK
- ------------------------                    ----------------------           -------------
<S>                                         <C>                              <C>
Parkvale Financial Corporation                  279,023 (2)                       8.60%
Employee Stock Ownership Plan
4220 William Penn Highway
Monroeville, PA 15146

Beck, Mack & Oliver                             240,558 (3)                       7.42
330 Madison Avenue
New York, NY 10017

Dimensional Fund Advisors Inc.                  196,252 (4)                       6.05
1299 Ocean Avenue
Santa Monica, CA 90401

DIRECTORS:
Fred P. Burger, Jr.                              64,718 (5)(6)                    1.99
Robert J. McCarthy, Jr.                         160,739 (5)(7)(8)                 4.88
Paul A. Mooney                                   53,012 (5)(9)                    1.62
George W. Newland                                48,314 (5)(10)                   1.49
Robert D. Pfischner                              78,618 (5)(11)                   2.40
Warren R. Wenner                                 25,391 (5)(12)                   0.78

EXECUTIVE OFFICERS
WHO ARE NOT DIRECTORS:
Bruce C. Gilleylen                               46,062 (5)(7)(13)                1.42
Timothy G. Rubritz                               46,334 (5)(7)(14)                1.42
Steven A. Friedman                               34,721 (5)(7)(15)                1.07

DIRECTORS AND EXECUTIVE
OFFICERS AS A GROUP
(16 persons)                                    668,462 (5)(7)                   19.28
</TABLE>
 
- ---------
 
 (1) Under applicable regulations, shares are deemed to be beneficially owned by
     a person if he or she directly or indirectly has or shares the power to
     vote or dispose of the shares, whether or not he or she has any economic
     interest in the shares. Unless otherwise indicated, the named beneficial
     owner has sole voting and dispositive power with respect to the shares.
 
 (2) Messrs. Pfischner, Newland and Mooney, directors of the Corporation, are
     the trustees of the Employee Stock Ownership Plan ("ESOP"). To date,
     271,456 shares of the 279,023 shares have been allocated to the
     participants of the ESOP.
 
 (3) Beck, Mack & Oliver is an investment adviser registered under the
     Investment Advisers Act of 1940 and the 240,558 shares are owned by
     investment advisory clients of the firm. No one of these clients owns more
     than 5% of said shares.
 
 (4) Dimensional Fund Advisors Inc. is an investment adviser registered under
     the Investment Advisers Act of 1940 and the 196,252 shares are held in
     portfolios of certain affiliated entities. Dimensional disclaims beneficial
     ownership of all such shares.
 
 (5) Includes shares that may be acquired within 60 days through exercise of
     stock options as follows: Mr. Burger, 13,671 shares; Mr. McCarthy, 51,093
     shares; Mr. Mooney, 25,389 shares; Mr. Newland, 5,859 shares; Mr.
     Pfischner, 34,921 shares; Mr. Wenner, 13,671 shares; Mr. Gilleylen, 6,250
     shares; Mr. Rubritz, 20,827 shares; Mr. Friedman,
 
                                       3
<PAGE>   6
 
     13,085 shares; and all directors and officers as a group, 223,277 shares.
     Shares of Common Stock which are subject to stock options are deemed to be
     outstanding for the purpose of computing the percentage of outstanding
     Common Stock owned by the individual or group but are not deemed
     outstanding for the purpose of computing the percentage of Common Stock
     owned by any other person or group. Exclusive of shares which may be
     acquired upon the exercise of stock options, directors and officers of the
     Corporation as a group beneficially owned 445,185 shares or 13.73% of the
     issued and outstanding Common Stock.
 
 (6) Includes 12,962 shares held under Mr. Burger's deferred fee agreement with
     the Bank.
 
 (7) Includes shares allocated to such person or group under the ESOP as
     follows: Mr. McCarthy, 20,806 shares; Mr. Gilleylen, 12,432 shares; Mr.
     Rubritz, 12,423 shares; Mr. Friedman, 8,264 shares; and all officers as a
     group, 89,954 shares. Also includes shares allocated under the Supplemental
     Executive Benefit Plan ("SEBP") as follows: Mr. McCarthy, 3,041 shares; Mr.
     Gilleylen, 39 shares; Mr. Rubritz, 39 shares; and all officers as a group,
     3,119 shares. (See Audit-Finance Committee Report On Executive
     Compensation.) Shares are deemed to be beneficially owned by such
     individuals or group as a result of their ability to direct the ESOP and
     SEBP trustees' voting of such shares allocated to their respective
     accounts.
 
 (8) Includes 45,970 shares held jointly by Mr. McCarthy and his wife, 11,718
     shares held by Mr. McCarthy as custodian for his children, and 28,111
     shares held under deferred fee and compensation agreements with the Bank.
 
 (9) Includes 19,726 shares held jointly by Mr. Mooney and his wife, 1,988
     shares held jointly with his niece and 4,378 shares held under a deferred
     fee agreement with the Bank. Does not include shares held under the ESOP,
     of which Mr. Mooney is a trustee.
 
(10) Does not include shares held under the ESOP, of which Mr. Newland is a
     trustee.
 
(11) Includes 15,132 shares held jointly by Mr. Pfischner and his wife, 781
     shares held by his wife and 12,491 shares held under a deferred fee
     agreement with the Bank. Also includes 5,293 shares held as a trustee for
     the E.T. Lippert Saw Co. Salaried Employee Defined Benefit Plan Trust. Does
     not include shares held under the ESOP, of which Mr. Pfischner is a
     trustee.
 
(12) Includes 6,687 shares held jointly by Mr. Wenner and his wife and 5,033
     shares held under a deferred fee agreement with the Bank.
 
(13) Includes 21,483 shares held jointly by Mr. Gilleylen and his wife.
 
(14) Includes 6,075 shares held jointly by Mr. Rubritz and his wife and 3,003
     shares held by Mr. Rubritz as custodian for his children.
 
(15) Includes 7,082 shares held jointly by Mr. Friedman and his wife, 203 shares
     held by his wife and 1,875 shares held by Mr. Friedman as custodian for his
     children.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
     Section 16(a) of the Exchange Act requires that directors and officers of
the Corporation and the Bank file reports of ownership and changes in ownership
of the Common Stock with the Securities and Exchange Commission and the National
Association of Securities Dealers, Inc. Directors and officers are required to
furnish the Corporation with copies of all Section 16(a) forms they file. Based
solely upon review of copies of Forms 3, 4 and 5 received by the Corporation's
compliance administrator, the Corporation believes that all filing requirements
applicable to its directors and officers were complied with during fiscal 1996,
except that Director Warren R. Wenner failed to include one transaction which
occurred on the last trading day of the month on the Form 4 he filed for that
month. An amended Form 4 was subsequently filed.
 
                                       4
<PAGE>   7
 
               INFORMATION WITH RESPECT TO NOMINEES FOR DIRECTOR,
             DIRECTORS WHOSE TERMS CONTINUE AND EXECUTIVE OFFICERS
 
ELECTION OF DIRECTORS
 
     Pursuant to the Bylaws of the Corporation and by resolution of the
Corporation's Board of Directors, the Board of Directors currently consists of
six members. The Board of Directors is divided into three classes, and members
of each class are elected for a term of three years and until their successors
are elected and qualified. One class of directors is to be elected annually. All
the nominees for election at this meeting have previously served as directors of
the Corporation. There are no arrangements or understandings between the
Corporation and any person pursuant to which such person has been nominated as a
director. No director or executive officer is related to any other director or
executive officer of either the Corporation or the Bank.
 
     Unless otherwise directed, each proxy executed and returned by a
stockholder will be voted for the election of all the nominees listed below. If
any person named as nominee should be unable or unwilling to stand for election
at the time of the Annual Meeting, the proxies will nominate and vote for the
replacement nominee or nominees recommended by the Board of Directors. At this
time, the Board of Directors knows of no reason why any of the persons listed
below may not be able to serve as a director if elected. A majority of the
shares of Common Stock entitled to vote, present in person or by proxy at the
meeting, will constitute a quorum. The election of directors requires the
affirmative vote of a majority of the votes cast by all stockholders entitled to
vote thereon, whether in person or by proxy. Votes marked as "withhold
authority" on the election of directors are counted toward a quorum and have the
same legal effect as a vote against the election of the nominees. All of the
proposals for consideration at the Annual Meeting are considered "discretionary"
items upon which brokerage firms may vote in their discretion on behalf of their
clients if such clients have not furnished voting instructions. Thus, there are
no proposals to be considered at the Annual Meeting which are considered
"non-discretionary" and for which there will be "broker non-votes."
 
                      NOMINEES FOR TERMS EXPIRING IN 1999
 
<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION                   DIRECTOR
NAME                       AGE             DURING THE PAST FIVE YEARS                SINCE(1)
- ----                       ---             --------------------------                --------  
<S>                        <C>    <C>                                             <C>
Fred P. Burger, Jr.        69     Director; President of Burger Agency, Inc., a        1981
                                  real estate brokerage firm and insurance
                                  agency, since 1948

Warren R. Wenner           75     Director; retired; previously a sales                1968
                                  representative for The Gage Co., a
                                  distributor of industrial tools and
                                  equipment, from 1965 to 1985
</TABLE>
 
           THE BOARD OF DIRECTORS RECOMMENDS THAT THE ABOVE NOMINEES
                            BE ELECTED AS DIRECTORS.
 
                     DIRECTORS WITH TERMS EXPIRING IN 1997
 
<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION                   DIRECTOR
NAME                       AGE             DURING THE PAST FIVE YEARS                SINCE(1)
- ----                       ---             --------------------------                --------  
<S>                        <C>    <C>                                             <C>
Robert D. Pfischner        74     Chairman of the Board; President of E.T.             1968
                                  Lippert Saw Co., a manufacturer of saw blades
                                  for industry and fabricator of armor plate,
                                  since 1973

Paul A. Mooney             86     Director; retired; previously President of PM        1968
                                  Lumber Co.
</TABLE>
 
                                       5
<PAGE>   8
 
                     DIRECTORS WITH TERMS EXPIRING IN 1998
 
<TABLE>
<CAPTION>
                                              PRINCIPAL OCCUPATION                   DIRECTOR
NAME                       AGE             DURING THE PAST FIVE YEARS                SINCE(1)
- ----                       ---             --------------------------                --------  
<S>                        <C>    <C>                                             <C>
Robert J. McCarthy, Jr.    53     Director; President and Chief Executive              1985
                                  Officer of the Bank since December 1, 1984
                                  and of the Corporation since organization in
                                  August 1987; previously President and Chief
                                  Executive Officer of Metropolitan Federal
                                  Savings Bank, Bethesda, Maryland

George W. Newland          81     Director; retired; held honorary title of            1968
                                  Vice President of the Bank from 1968 to 1989;
                                  previously consultant with Mills Iron, Los
                                  Angeles, California, from 1980 to 1989
</TABLE>
 
- ---------
 
(1) Includes terms as a director of the Bank prior to organization of the
    Corporation in 1987. All directors of the Corporation currently serve as
    directors of the Bank.
 
BOARD MEETINGS AND COMMITTEES
 
     The Board of Directors of the Corporation holds regular meetings at least
quarterly. Each member of the Board of Directors of the Corporation also serves
as a director of the Bank. During the year ended June 30, 1996, the Board of
Directors of the Corporation met seven times. All directors attended 100% of
such meetings and the meetings of the committees of the Board on which he
served. All members of the Board serve on the Nominating Committee, which met
one time during fiscal 1996. The Nominating Committee will consider nominations
made by stockholders if such nominations are made in accordance with Article IV,
Section 3 of the Corporation's Bylaws. The Board also has other standing
committees, each served by the same members of the Board and in the same
capacities as those described below for similar committees of the Bank's Board.
The Executive Committee, which did not meet in fiscal 1996, has the authority to
exercise all of the powers of the Board between Board meetings. The joint
Audit-Finance Committee of the Corporation and the Bank met four times in fiscal
1996. Directors of the Corporation do not receive any fees directly from the
Corporation for serving as Board and Committee members. The Board does not have
a separate compensation committee as determination of compensation is a function
of the Audit-Finance Committee.
 
     The Board of Directors of the Bank meets regularly each month and may have
additional special meetings. The Board met twelve times during fiscal 1996. The
Bank has standing Executive, Audit-Finance and Site-Building Committees as
described below, in addition to other committees. During fiscal 1996, attendance
by the directors at Board and committee meetings averaged 94.7%. No director
failed to attend fewer than 75% of the aggregate number of meetings held during
the year by the Board of Directors and by all committees of the Board on which
he served.
 
     The Executive Committee has the authority to exercise all the powers of the
Board of Directors between Board meetings. Membership on the Executive
Committee, which consists of three members of the Board, rotates monthly with
each director, except for Messrs. Pfischner and McCarthy, serving at least one
month each quarter of the year. Mr. Pfischner currently serves as Chairman of
this committee. Mr. McCarthy attends but does not vote at the meetings. The
Executive Committee did not meet during fiscal 1996.
 
     The Audit-Finance Committee reviews the Bank's budget, the scope and
results of the audit performed by the Corporation's and the Bank's independent
auditors, the scope and results of the examinations performed by the Office of
Thrift Supervision, the Pennsylvania Department of Banking and the Federal
Deposit Insurance Corporation, the Bank's system of internal control, and
monitors compliance with the Bank's established investment, interest rate risk,
financial
 
                                       6
<PAGE>   9
 
futures and options policies. The members of such committee must consider and
act upon (1) all transactions with respect to the investment portfolio, with the
exception of Federal Funds sold, in excess of $25 million, and (2) all hedging
activities over $10 million and up to $25 million. In addition, the
Audit-Finance Committee reviews and makes recommendations to the Board
concerning compensation of officers and employees. The members of the
Audit-Finance Committee, who are appointed annually, consist of Messrs. Burger,
Mooney, Newland and Wenner. Messrs. Pfischner and McCarthy, as ex-officio
members, attend but do not vote at the meetings. Mr. Newland currently serves as
Chairman of this committee. The Audit-Finance Committee met four times during
fiscal 1996.
 
     The Site-Building Committee inspects, evaluates and recommends to the Board
proposed sites for branch offices and recommends any major repairs and/or
additions to such proposed sites that may be necessary. The members of the
Site-Building Committee, who are appointed annually, consist of Messrs. Burger,
Mooney, Newland and Wenner. Messrs. Pfischner and McCarthy, as ex-officio
members, attend but do not vote at the meetings. Mr. Wenner currently serves as
Chairman of this committee. The Site-Building Committee met one time during
fiscal 1996.
 
     Certain directors also serve as trustee/administrators of the Corporation's
benefit plans as follows: 401(k) Plan, Messrs. McCarthy, Newland and Pfischner;
Employee Stock Ownership Plan, Messrs. Mooney, Newland and Pfischner; and Stock
Option Plans, Messrs. Burger, Mooney, Pfischner and Wenner. To date, the
directors serving as trustees/administrators of such plans have not received any
additional compensation for such services.
 
COMPENSATION OF DIRECTORS
 
     Board members receive an annual retainer, payable monthly, and a fee for
each meeting attended. For the first six months of fiscal year 1996, the annual
retainer was $12,000 ($1,000 paid monthly) and the per meeting fee attended was
$350. Effective January 1, 1996, the directors received a retainer of $1,100
monthly, based on an annual retainer of $13,200, and $400 for each meeting
attended. Mr. McCarthy does not receive the annual retainer and meeting fees.
Directors, excluding Messrs. Pfischner and McCarthy, received $200 for each
committee meeting attended during fiscal 1996, except for the chairmen of the
Audit-Finance and Site-Building committees, who received $225 per meeting
attended. In addition to the normal $225 per meeting fee for fulfilling his
duties as Chairman of the Site-Building Committee, Mr. Wenner also receives $50
for inspecting and evaluating a proposed branch site and any major repairs to a
branch office or site. Mr. Wenner made five inspections/evaluations during
fiscal 1996 and received a total of $250 for performing such services.
 
     On December 16, 1993, the Bank entered into a consulting agreement with Mr.
Pfischner to serve as a consultant to the President-Chief Executive Officer,
Board of Directors and executive staff of the Bank for a term of one year
commencing on January 1, 1994 and continuing for one year from year to year by
written agreement. The agreement was extended by written agreement under the
same terms and conditions for a term of one year commencing on January 1, 1995
and on January 1, 1996. The agreement provides for a minimum base annual fee of
$19,800 payable monthly, which may be increased in the future. Either party may
terminate the agreement by providing the other party with at least thirty days
written notice before the expiration date of the agreement. Mr. Pfischner had
performed consulting services to the Bank for many years without a written
agreement. For services performed during fiscal 1996, Mr. Pfischner received
$32,800 which included a bonus of $13,000 for outstanding services to the Bank
in addition to the regular Board fees.
 
     Under the 1993 Directors' Stock Option Plan, each person who serves as a
non-employee director immediately following the last adjournment of each Annual
Meeting shall be granted as of such date a compensatory stock option to purchase
shares of the Corporation's Common Stock at a price equal to the fair market
value of a share of the Common Stock on that date. On the
 
                                       7
<PAGE>   10
 
1995 Annual Meeting date, each non-employee director received an option to
purchase 1,953 shares. The fair market value on the October 26, 1995 Annual
Meeting date was $26.625 per share.
 
     During fiscal 1996, Warren R. Wenner exercised stock options covering 3,906
shares which resulted in net value realized (fair market value less exercise
price) of $91,416.
 
     Directors may make an irrevocable election prior to the beginning of each
calendar year to defer all or a portion of the annual retainer and meeting fees
into a cash account and/or a PFC stock account. The cash account earns interest
each year at a rate equal to the rate paid on the Bank's highest rated
certificate of deposit on the first business day of each calendar year. The
stock account is credited with the dividends paid on PFC stock during the year.
Prior to the beginning of the year, each participant may elect to purchase PFC
Common Stock with the cash in either account. Participants may receive payments
from their accounts on a designated date after January 1, 1998, on the
attainment of an age after 65 or at termination of Board service in cash, in
either a lump sum or annual installments, or receive the Common Stock.
 
EXECUTIVE MANAGEMENT
 
     The following table sets forth certain information with respect to
executive officers of the Corporation and the Bank who are not directors of the
Corporation. There are no arrangements or understandings between the Corporation
or the Bank and any person pursuant to which such person has been appointed an
executive officer. No executive officer is related to any other executive
officer or director of the Corporation or the Bank by blood, marriage or
adoption. Officers of the Corporation and the Bank are appointed annually by the
respective Boards of Directors for one-year terms.
 
<TABLE>
<CAPTION>
                                                   PRINCIPAL OCCUPATION DURING
NAME                       AGE                         THE PAST FIVE YEARS
- ----                       ---                     ---------------------------
<S>                        <C>      <C>
Timothy G. Rubritz         42       Vice President-Treasurer of the Corporation since its
                                    organization in August 1987; Senior Vice President-
                                    Treasurer of the Bank since December 1989; Vice President-
                                    Treasurer from January 1986 to December 1989; joined the
                                    Bank in June 1985 as audit director; with Coopers &
                                    Lybrand from 1976 to 1985, including a general practice
                                    manager at such firm from 1982 to 1985.

Bruce C. Gilleylen         50       Vice President of the Corporation since October 1995;
                                    Senior Vice President and Chief Lending Officer of the
                                    Bank since December 1989; Vice President from March 1986
                                    to December 1989; joined the Bank in January 1986; with
                                    Equibank from 1982 to 1985, including a Senior Vice
                                    President thereof from 1984 to 1985.

Steven A. Friedman         46       Vice President of the Corporation since October 1995;
                                    Senior Vice President of the Bank since December 1990;
                                    Audit-Compliance Officer of the Corporation and the Bank;
                                    Vice President from September 1986 to December 1990;
                                    joined the Bank in July 1986; with the Federal Home Loan
                                    Bank of Pittsburgh for six years serving as Vice
                                    President- Supervision, Assistant Vice President and
                                    Supervisory Analyst.

Robert J. Scuticchio       60       Vice President of the Bank in charge of branch operations
                                    since 1975; has served in various capacities with the Bank
                                    since 1970.
</TABLE>
 
                                       8
<PAGE>   11
 
<TABLE>
<CAPTION>
                                                   PRINCIPAL OCCUPATION DURING
NAME                       AGE                         THE PAST FIVE YEARS
- ----                       ---                     ---------------------------
<S>                        <C>      <C>
Gail A. Bieri              44       Vice President of the Bank since December 1992 in charge
                                    of Human Resources Department and Marketing, and Assistant
                                    Corporate Secretary since July 1990; Senior Assistant Vice
                                    President from December 1991 to December 1992; Assistant
                                    Vice President from December 1989 to December 1991; joined
                                    the Bank in August 1989 as Director of Human Resources;
                                    with Lyman Savings & Loan Association from 1976 to August
                                    1989, serving as Executive Vice President from 1987 to
                                    August 1989.

Charles M. Murslack        42       Vice President of the Bank since December 1991; Assistant
                                    Vice President from June 1988 to December 1991;
                                    responsible for data processing systems; joined the Bank
                                    in January 1988; with Mellon Bank from 1975 to January
                                    1988.

Thomas R. Ondek            37       Vice President of the Bank since December 1989 in charge
                                    of Savings/Checking Department; Assistant Vice President
                                    from December 1986 to December 1989; branch manager from
                                    April to December 1985; joined the Bank in May 1984.

Robert A. Stephens         41       Vice President of the Bank in charge of Mortgage
                                    Department since December 1989; Assistant Vice President
                                    from November 1984 to December 1989; joined the Bank in
                                    August 1981 as a loan officer.
</TABLE>
 
                         AUDIT-FINANCE COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION
 
     PFC's business consists primarily of the business of the Bank and its
subsidiaries. The financial results of PFC are a direct function of the Bank's
achievement of its goals as set forth in its long-term strategic plan.
Executives are compensated for their contribution to the achievement of these
goals, which benefits the stockholders, customers, employees and communities in
which the Bank operates.
 
     PFC's Audit-Finance Committee is comprised of four outside directors of
PFC, which are the same directors who make up the Bank's Audit-Finance
Committee. The Audit-Finance Committees of the Bank and PFC ("Committee")
jointly administer executive compensation, with all compensation currently paid
by the Bank. The Committee reviews all issues pertaining to executive
compensation and submits its recommendations to the full Board of Directors for
approval. Mr. Robert J. McCarthy, Jr., in his capacity as a member of the Board
of Directors of PFC and the Bank, abstains from any Board of Directors' vote
concerning compensation affecting himself. The Committee's compensation program
for executive officers currently consists of annual payments of salary and
bonuses and periodic grants of options to purchase Common Stock under PFC's
Stock Option Plans. Each element of the program has a different purpose. Salary
and bonus payments are mainly designed to reward current and past performance.
Stock option awards are designed to help attract and retain superior personnel
for positions of substantial responsibility as well as to provide additional
incentive to contribute to the long-term success of PFC. No stock options were
granted to the executive officers named in the Summary Compensation Table in
fiscal 1996.
 
     In determining the amount and form of executive compensation to be paid or
awarded in fiscal 1996, the Committee considered PFC's overall performance over
a period of years--and its future objectives and challenges--rather than a
guideline or formula based on any particular performance measure in a single
year. Within this framework, the Committee considered, among other things, the
following performance factors in making its compensation decisions in fiscal
 
                                       9
<PAGE>   12
 
1996: return on equity; earnings per share; fair market value of the Common
Stock; and the Bank's achievement of its annual goals relating to earnings,
growth, net worth, asset quality, efficiency ratio and evaluation by regulators
as to safety and soundness. The Committee's decisions concerning the
compensation of individual executive officers during fiscal 1996 were made in
the context of historical practice and competitive environment, including
comparisons with compensation practices of companies of similar size and
function in the financial services industry. The Committee has not addressed the
adoption of a policy with respect to the issue of the deductibility of
qualifying executive compensation under Section 162(m) of the Internal Revenue
Code of 1986, as amended ("Code") because no executive's compensation exceeds
$1,000,000.
 
     Supplemental non-qualified benefit plans are provided to executive officers
as follows:
 
     Supplemental Executive Benefit Plan
     -----------------------------------
 
     Effective December 31, 1994, PFC and the Bank adopted the Supplemental
Benefit Plan ("SEBP") for the benefit of certain officers who are subject to the
limitations imposed by Sections 401(a)(17) and 415 of the Code on the maximum
amount of compensation which may be taken into consideration for the purposes of
the Parkvale Financial Corporation Employee Stock Ownership Plan ("ESOP") and
the maximum amount of benefits which may be allocated to an individual
participant thereunder. In calendar year 1994, the maximum amount of base pay
for qualified benefit plan purposes was reduced to $150,000 from $235,840
previously, depriving persons earning more than $150,000 of retirement funds
otherwise available to them. The officers affected by the Code limitation in
calendar year 1995 were Messrs. McCarthy, Gilleylen and Rubritz. Treasury shares
of PFC Common Stock applicable to the 1995 distribution were allocated to the
Trust administered by Heritage Trust Company for their benefit as follows: 1,336
shares for Mr. McCarthy and 39 shares each for Messrs. Gilleylen and Rubritz.
The value of those shares, based upon the closing price of $27.50 per share on
the last trading day of calendar 1995 (December 29, 1995), is included in the
Summary Compensation Table.
 
     Executive Deferred Compensation Plan
     ------------------------------------
 
     Due to benefit limits imposed by the Code and/or discrimination tests of
highly compensated employees, the Bank adopted, effective July 1, 1994, the
Parkvale Savings Bank Executive Deferred Compensation Plan ("EDCP") for certain
senior officers of the Bank to compensate such individuals who participate in
the 401(k) Plan for benefits lost under the Plan. The EDCP is an unfunded,
non-qualified plan which provides for the accrual of matching contributions and
investment returns that may not be accrued under the 401(k) Plan. Under the
401(k) Plan, participating employees may voluntarily make pre-tax contributions
to their accounts up to 12% of covered annual salary. The Bank matches 50% of
the employee's pre-tax contributions up to a maximum of 6% of the employee's
salary for an effective Bank matching contribution of up to 3% of the employee's
salary. In addition, the Bank may make a profit sharing contribution equal to a
percentage of each eligible employee's covered compensation during a plan year,
subject to the Bank's profitability and the discretionary approval of the Board
of Directors. The historical discretionary contribution has been 2%. The Bank's
contributions to the EDCP during fiscal 1996, which are included in the Summary
Compensation Table, on behalf of Messrs. McCarthy, Rubritz, Gilleylen and
Friedman were $5,845, $1,172, $1,249 and $410, respectively.
 
BASES FOR CHIEF EXECUTIVE OFFICER AND NAMED EXECUTIVE OFFICERS COMPENSATION
 
     In fiscal 1996, PFC's President and Chief Executive Officer received total
cash payments of $456,000 in salary and bonus (as shown in the Summary
Compensation Table). The Committee notes that Mr. McCarthy's salary in fiscal
1996 was less than 6% higher than his salary in fiscal 1995, but that increased
bonuses have been paid to him in each of the last five years as PFC's overall
performance has significantly improved. The bonus paid to Mr. McCarthy in fiscal
1996 exceeded 78% of his salary for the year, as PFC achieved record levels of
net income. The other
 
                                       10
<PAGE>   13
 
executive officers named in the Summary Compensation Table have also received
increased bonuses in the last five years, both on a dollar basis and as a
percentage of salary. The bonuses paid to Messrs. Rubritz, Gilleylen and
Friedman in fiscal 1996 exceeded 37% of their respective salaries for the year.
 
     The Committee considered these 1996 payments appropriate in light of PFC's
earnings and inherent stockholder value. In addition, the Committee determined
Mr. McCarthy's fiscal 1996 compensation based on its assessment of his ability
and dedication to enhance the long-term value and financial strength of PFC by
continuing to provide the leadership and vision that he has provided throughout
his tenure as Chief Executive Officer. As of June 30, 1996, PFC's market value
has increased by 516% on a per share basis since the Bank's conversion from the
mutual to the stock form of ownership in July 1987. This performance is further
highlighted on the following Five-Year Performance Graph, which compares PFC's
stock performance with the stock performance of other companies as measured by
broad indices.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     During fiscal 1996, no member of the Audit-Finance Committee was a former
or current full-time officer or employee of the Corporation or any of its
subsidiaries. However, George W. Newland held an honorary title of Vice
President of the Bank from 1968 to 1989.
 
                          AUDIT-FINANCE COMMITTEE
 
<TABLE>
               <S>                           <C>
                Fred P. Burger, Jr.           George W. Newland
                Paul A. Mooney                Warren R. Wenner
</TABLE>
 
                                       11
<PAGE>   14
 
PERFORMANCE GRAPH
 
     The following table and graph compares the yearly cumulative total return
of the Common Stock over a five-year measurement period with (i) the yearly
cumulative total return on the stocks included in the Nasdaq Market Index and
(ii) the yearly cumulative total return on the stocks included in the Nasdaq
Financial Stock Market Index as reported by the Center for Research in
Securities Prices at the University of Chicago. All of these cumulative returns
are computed assuming the reinvestment of dividends at the frequency with which
dividends were paid during the applicable years. The per share amounts have been
adjusted to reflect the 5 for 4 stock splits on October 28, 1993, October 18,
1994 and October 16, 1995.
 
                           TABLE OF CUMULATIVE VALUES
 
<TABLE>
<CAPTION>
                                  1991       1992       1993       1994       1995       1996
                                --------   --------   --------   --------   --------   --------
<S>                             <C>        <C>        <C>        <C>        <C>        <C>
Parkvale.....................   $ 100.00   $ 163.14   $ 281.72   $ 386.37   $ 421.27   $ 511.25
Nasdaq.......................     100.00     120.13     151.08     152.52     203.59     261.37
Nasdaq Financial.............     100.00     138.87     182.50     206.03     235.56     306.83
Book Value Per Share.........      11.76      13.12      14.83      16.57      19.06      21.56
Market Value Per Share.......       5.50       8.70      14.72      19.84      21.20      25.25
</TABLE>
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD                                           NASDAQ
    (FISCAL YEAR COVERED)         PARKVALE         NASDAQ         FINANCIAL
<S>                              <C>             <C>             <C>
1991                               100.00          100.00          100.00
1992                               163.14          120.13          138.87
1993                               281.72          151.08          182.50
1994                               386.37          152.52          206.03
1995                               421.27          203.59          235.56
1996                               511.25          261.37          306.83
</TABLE>
 
* Assumes the investment of $100 on June 30, 1991 and the reinvestment of all
 dividends.
 
 Market value on the record date, August 26, 1996, was $26.44 per share.
 
                                       12
<PAGE>   15
 
                             EXECUTIVE COMPENSATION
 
SUMMARY
 
     The following table sets forth a summary of certain information concerning
the compensation awarded or paid for services rendered in all capacities during
the last three fiscal years to the Chief Executive Officer and other executive
officers of the Corporation and the Bank ("Named Executive Officers") whose
total compensation during the last fiscal year exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     LONG-TERM
                                           ANNUAL COMPENSATION     COMPENSATION
   NAME AND PRINCIPAL                     ---------------------    -------------        ALL OTHER
        POSITION           FISCAL YEAR    SALARY(1)     BONUS      OPTION AWARDS    COMPENSATION(2)(3)
- ------------------------   -----------    ---------    --------    -------------    ------------------
<S>                        <C>            <C>          <C>         <C>              <C>
Robert J. McCarthy, Jr.       1996        $256,000     $200,000          0               $ 83,491
  President and Chief         1995         242,500      175,000          0                 68,951
  Executive Officer           1994         227,500      150,000          0                 64,129

Timothy G. Rubritz            1996         118,100       44,000          0                 36,026
  Vice President-             1995         115,800       40,000          0                 29,975
  Treasurer of the            1994         112,800       35,000          0                 33,537
  Corporation and Senior
  Vice President-
  Treasurer of the Bank

Bruce C. Gilleylen            1996         119,400       44,000          0                 36,050
  Vice President of the       1995         115,800       40,000          0                 29,978
  Corporation, Senior         1994         112,200       35,000          0                 33,282
  Vice President and
  Chief Lending Officer
  of the Bank

Steven A. Friedman            1996          86,400       35,000          0                 25,730
  Vice President of the       1995          82,800       30,000          0                 21,113
  Corporation, Senior         1994          79,200       25,000          0                 23,052
  Vice President of the
  Bank and Audit-
  Compliance Officer of
  the Corporation and
  the Bank
</TABLE>
 
- ---------
 
(1) Salary includes amounts deferred at the election of the executive officer
    through the Bank's 401(k) Plan and Executive Deferred Compensation Plan
    ("EDCP").
 
(2) Includes the Bank's contributions to the 401(k) Plan and EDCP during fiscal
    1996 on behalf of Mr. McCarthy ($12,679), Mr. Rubritz ($5,916), Mr.
    Gilleylen ($5,935), and Mr. Friedman ($4,285).
 
(3) Includes the value of the Common Stock allocated to the ESOP and SEBP Trust
    accounts of Messrs. McCarthy ($70,812), Rubritz ($30,110), Gilleylen
    ($30,115) and the ESOP account of Mr. Friedman ($21,445), based upon the
    closing price of $27.50 per share on the allocation date, December 31, 1995.
 
     The column "Other Annual Compensation" has been omitted because there is no
compensation required to be reported in such column. The aggregate amount of
perquisites and other personal benefits provided to each Named Executive Officer
did not exceed the lesser of $50,000 or 10% of the total annual salary and bonus
of such officer.
 
                                       13
<PAGE>   16
 
                     OPTION GRANTS IN THE LAST FISCAL YEAR
 
     There were no options granted during the fiscal year ended June 30, 1996.
 
              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
     The following table sets forth certain information concerning stock options
exercised during fiscal year 1996 by the Named Executive Officers and the value
of unexercised stock options held by each such officer at fiscal year end (June
30, 1996). The number of shares have been adjusted to reflect the 5 for 4 stock
splits effective October 28, 1993, October 18, 1994 and October 16, 1995.
 
<TABLE>
<CAPTION>
                                                                  NUMBER OF
                                                                  SECURITIES
                                                                  UNDERLYING
                                                                 UNEXERCISED        VALUE OF UNEXERCISED
                                                              OPTIONS AT FISCAL     IN-THE-MONEY OPTIONS
                                                                   YEAR END          AT FISCAL YEAR END
                            SHARES ACQUIRED       VALUE          EXERCISABLE/           EXERCISABLE/
NAME                          ON EXERCISE      REALIZED(1)      UNEXERCISABLE         UNEXERCISABLE(2)
- ----                        ---------------    -----------    -----------------     --------------------
<S>                         <C>                <C>            <C>                   <C>
Robert J. McCarthy, Jr.          20,000         $ 470,580         51,093/-0-            $845,537/-0-
Timothy G. Rubritz                3,000            63,462         20,827/-0-             328,686/-0-
Bruce C. Gilleylen                  -0-               -0-          6,250/-0-              31,813/-0-
Steven A. Friedman                  -0-               -0-         13,085/-0-             166,340/-0-
</TABLE>
 
- ---------
 
(1) The value was determined by subtracting the exercise price from the fair
    market value of the Common Stock on the exercise date.
 
(2) The value was determined by subtracting the exercise prices from the fair
    market value of the Common Stock on June 30, 1996 ($25.25 per share) and
    multiplying the same by the number of options.
 
                                       14
<PAGE>   17
 
           LONG-TERM INCENTIVE PLANS--AWARDS IN THE LAST FISCAL YEAR
 
     A long-term incentive plan has not been instituted for either the
Corporation or the Bank.
 
EMPLOYMENT AGREEMENTS
 
     The Bank entered into a five-year employment agreement with Mr. McCarthy in
April 1987 and the Corporation became a party to the agreement upon consummation
of the reorganization of the Bank into the holding company form of organization
in January 1989. The initial term of the agreement has been extended
automatically for an additional year on each anniversary date of the agreement
and shall be extended automatically for an additional year on each succeeding
anniversary date, unless either the Bank or the Corporation ("Parkvale") or Mr.
McCarthy provides to the other party written notice not to extend the agreement
beyond its then scheduled expiration date. The agreement is terminable by
Parkvale for cause at any time or in certain events specified by applicable
regulations.
 
     The agreement with Mr. McCarthy provides for severance payments and other
benefits in the event Parkvale terminates his employment without cause or Mr.
McCarthy resigns for "good reason," as defined in the agreement. Good reason
includes a "change in control" of Parkvale, which is defined to include any of
the following: (1) any change in control required to be reported pursuant to
Item 6(e) of Schedule 14A promulgated under the Exchange Act; (2) the
acquisition of beneficial ownership by any person (as defined in Sections 13(d)
and 14(d) of the Exchange Act) of 10% or more of the combined voting power of
the Corporation's then outstanding securities; or (3) within any period during
the term of the agreement, a change in the majority of the Board of Directors
for any reason without the written consent of Mr. McCarthy. In such event,
Parkvale will give severance payments to Mr. McCarthy equal to 2.99 times his
average annual compensation for the preceding three years, plus the continuation
or payment of certain other fringe benefits. However, if the severance payment
would be deemed to constitute a "parachute payment" under Section 280G of the
Internal Revenue Code of 1986, as amended ("Code"), the severance payment would
be reduced to the extent necessary to ensure that no portion of the severance
payment is subject to the excise tax imposed by Section 4999 of the Code.
 
     The agreement also precludes Mr. McCarthy from owning (excluding the
ownership of 1% or less of the stock of a public corporation), managing,
operating and controlling, being employed by or participating in or being in any
way connected with any other business covered by federal deposit insurance which
is located in the Pennsylvania counties of Allegheny, Armstrong, Butler, Beaver,
Washington and Westmoreland. Such restriction shall continue throughout Mr.
McCarthy's employment with Parkvale.
 
     The employment agreement with Mr. McCarthy, to the extent it increases the
cost of any acquisition of control of the Corporation, could be deemed to have
an anti-takeover effect. As a result, the agreement may discourage takeover
attempts which (1) are deemed by certain stockholders to be in their best
interests, (2) might be at prices in excess of the then market value of the
Corporation's Common Stock, and (3) as a result, may tend to perpetuate existing
management.
 
LOANS TO MANAGEMENT
 
     Directors and officers were customers of the Bank in the ordinary course of
business during fiscal 1996. All such loans and those granted in prior years
with outstanding balances during fiscal 1996 were made on substantially the same
terms, including interest rate and collateral, as those prevailing at the time
the loans were granted for comparable transactions with unaffiliated persons,
and the loans did not involve more than the normal risk of collectability or
present other unfavorable features.
 
                                       15
<PAGE>   18
 
              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
 
     The Board of Directors has appointed Ernst & Young LLP as independent
auditors for the year ending June 30, 1997, and has further directed that the
selection of such auditors be submitted for ratification by the stockholders at
the Annual Meeting. The Corporation has been advised by Ernst & Young LLP that
neither the firm nor any of its associates has any relationship with the
Corporation or its subsidiaries other than the usual relationship that exists
between independent certified public accountants and clients. Ernst & Young LLP
will have a representative at the Annual Meeting who will have an opportunity to
make a statement, if he or she so desires, and who will be available to respond
to appropriate questions.
 
            THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE
              RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP
                    AS INDEPENDENT AUDITORS FOR FISCAL 1997.
 
                             STOCKHOLDER PROPOSALS
 
     Any proposal which a stockholder wishes to have presented at the next
Annual Meeting of Stockholders to be held in October 1997, must be received at
the main office of the Corporation no later than May 21, 1997. If such proposal
is in compliance with all of the requirements of Rule 14a-8 of the Exchange Act,
it will be included in the Proxy Statement and set forth on the form of proxy
issued for the next Annual Meeting of Stockholders. It is urged that any such
proposals be sent by certified mail, return receipt requested.
 
                    ANNUAL REPORTS AND FINANCIAL STATEMENTS
 
     A copy of the Corporation's Annual Report to Stockholders for the year
ended June 30, 1996 accompanies this Proxy Statement. Such annual report is not
part of the proxy solicitation materials.
 
     UPON RECEIPT OF A WRITTEN REQUEST, THE CORPORATION WILL FURNISH TO ANY
STOCKHOLDER WITHOUT CHARGE A COPY OF THE CORPORATION'S ANNUAL REPORT ON FORM
10-K FOR THE YEAR ENDED JUNE 30, 1996 AND A LIST OF THE EXHIBITS THERETO
REQUIRED TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER THE
EXCHANGE ACT. SUCH WRITTEN REQUEST SHOULD BE DIRECTED TO TIMOTHY G. RUBRITZ,
TREASURER, PARKVALE FINANCIAL CORPORATION, 4220 WILLIAM PENN HIGHWAY,
MONROEVILLE, PENNSYLVANIA 15146. THE FORM 10-K IS NOT PART OF THE PROXY
SOLICITATION MATERIALS.
 
                                 OTHER MATTERS
 
     Each proxy solicited hereby also confers discretionary authority on the
Board of Directors of the Corporation to vote the proxy with respect to the
approval of the minutes of the last meeting of stockholders, the election of any
person as director if the nominee is unable to serve or for good cause will not
serve, matters incident to the conduct of the meeting, and upon such other
matters as may properly come before the Annual Meeting. Management is not aware
of any business to come before the Annual Meeting other than those matters
described above in this Proxy Statement. However, if any other matters should
properly come before the Annual Meeting, it is intended that proxies solicited
hereby will be voted with respect to those other matters in accordance with the
judgment of the persons voting the proxies.
 
                                       16
<PAGE>   19
 
     The cost of solicitation of proxies will be borne by the Corporation. The
Corporation will reimburse brokerage firms and other custodians, nominees and
fiduciaries for reasonable expenses incurred by them in sending proxy materials
to the beneficial owners of the Corporation's Common Stock. In addition to
solicitations by mail, directors, officers and employees of Parkvale may solicit
proxies personally or by telephone without additional compensation. The
Corporation may retain a proxy soliciting firm to assist in the solicitation of
proxies. The cost of such a firm would not be expected to exceed $3,500.
 
                                          By Order of The Board of Directors
 
                                      /s/ ERNA A. GOLOTA
                                          ----------------------------------
                                          Erna A. Golota,
                                          Secretary
 
September 16, 1996
 
                                       17
<PAGE>   20

PARKVALE FINANCIAL CORPORATION                                  REVOCABLE PROXY


THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF PARKVALE 
FINANCIAL CORPORATION FOR USE ONLY AT THE ANNUAL MEETING OF STOCKHOLDERS TO BE 
HELD ON OCTOBER 24, 1996 AND AT ANY ADJOURNMENT THEREOF.

     The undersigned, being a stockholder of the Corporation, hereby authorizes
the Board of Directors of the Corporation as proxies with full powers of
substitution to represent the undersigned at the Annual Meeting of Stockholders
of the Corporation to be held at the Pittsburgh Athletic Association, 4215 Fifth
Avenue, Pittsburgh, Pennsylvania, on October 24, 1996, at 10:00 a.m. Eastern
Time, and at any adjournment of said meeting, and thereat to act with respect to
all votes that the undersigned would be entitled to cast if then personally
present on all proposals coming before the meeting.

     This proxy may be revoked at any time before it is exercised.

     SHARES OF COMMON STOCK OF THE CORPORATION WILL BE VOTED AS SPECIFIED. IF NO
SPECIFICATION IS MADE, SHARES WILL BE VOTED FOR THE ELECTION OF THE BOARD OF
DIRECTORS' NOMINEES TO THE BOARD OF DIRECTORS, FOR PROPOSAL 2 AND OTHERWISE AT
THE DISCRETION OF THE PROXIES.


                            o FOLD AND DETACH HERE o
<PAGE>   21

                                                             Mark as
                                                           indicated in  [ X ]
                                                           this example


<TABLE>
<CAPTION>

<S>                                    <C>                                                    <C>  
1. Election of Directors:               NOMINEES: Fred P. Burger, Jr. and Warren R. Wenner     2. Appointment of Ernst & Young LLP 
    FOR all nominees     WITHHOLD                                                                 as the Corporation's independent
   listed (except as     AUTHORITY      (INSTRUCTION: To withhold authority to vote for any       auditors for fiscal 1997.
     marked to the    to vote for all   individual nominee, write that nominee's name on the                 
       contrary)      nominees listed   space provided below.)                                       FOR       AGAINST    ABSTAIN 

        [   ]             [   ]                                                                     [   ]       [   ]      [   ]
                                        ----------------------------------------------------

3. To vote, in their discretion, with respect to approval of the minutes of the            Please sign exactly as name appears at  
   last meeting of stockholders, the election of any person as director if either of       left. When shares are held by joint
   the nominees is unable to serve or for good cause will not serve, matters incident      tenants, both should sign. When signing
   to the conduct of the meeting, and upon such other matters as may properly come         as attorney, executor, administrator,
   before the meeting.                                                                     trustee, or guardian, please give full 
                                                                                           title as such. If a corporation, please 
                                                                                           sign in full corporate name by the 
                                                                                           President or other authorized officer.
                                                                                           If a partnership, please sign in 
                                                                                           partnership name by authorized person.

                                                                                           Dated:                          , 1996
                                                                                                  -------------------------
                                                                                          
                                                                                           --------------------------------------
                                                                                           Signature

                                                                                           --------------------------------------
                                                                                           Signature (if held jointly)

                                                                                           Please mark, sign, date and return the 
                                                                                           proxy card promptly using the enclosed 
                                                                                           envelope.


</TABLE>

                                                                  
                            o FOLD AND DETACH HERE o


            YOUR VOTE IS IMPORTANT TO US. PLEASE COMPLETE, DATE AND
            SIGN THE ABOVE PROXY CARD AND RETURN IT PROMPTLY IN THE
            ACCOMPANYING ENVELOPE.




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