PARKVALE FINANCIAL CORP
DEFA14A, 1998-09-29
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                    PARKVALE
                             FINANCIAL CORPORATION

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                4220 WILLIAM PENN HIGHWAY, MONROEVILLE, PA 15146



                                                              September 29, 1998

Dear Fellow Stockholder:

     In connection with the Annual Meeting of Stockholders to be held on October
22, 1998, Parkvale Financial  Corporation  ("Parkvale") received two stockholder
proposals.  Your Board of  Directors,  after careful  review and  consideration,
determined  that THE PROPOSALS WERE NOT IN THE BEST INTERESTS OF PARKVALE OR ITS
STOCKHOLDERS.

     YOUR BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS THAT YOU VOTE AGAINST EACH
OF THE TWO STOCKHOLDER PROPOSALS.

     You may have recently  received a letter from Philip L. Miller with respect
to his proposal. In his letter dated September 18, 1998, Mr. Miller notes he has
spoken to me on several occasions. Mr. Miller has also written to me on numerous
other occasions and has sent me copies of letters he has sent to other financial
institutions  dating  back to May 1996 in an effort to  generate  interest in an
acquisition of Parkvale.

     We agree  with many  statements  Mr.  Miller has made in his  letters.  For
example,  in a letter dated October 9, 1996,  Mr. Miller  described  Parkvale as
follows:

     o "Parkvale  is  quite  possibly  the  finest  institution  of its  sort in
       Pennsylvania."

     In a letter to me dated November 15, 1996, Mr. Miller stated:

     o "I believe you have handled Parkvale in an extremely  skilled and prudent
       manner in many ways.  The loan  portfolio  is very  clean,  the loan loss
       reserve  is very  high,  the  overhead  is very low,  and  earnings  have
       increased from year to year."


                 MR. MILLER'S PUSH FOR A SALE HAS BEEN PREMATURE

     Mr. Miller has been pushing for a sale of Parkvale since at least May 1996.
He has been  fearful  for years  that our stock  price  would not  significantly
increase,  and in 1996 he wrote "I suspect further gains will be incremental and
of a limited nature."

     OUR STOCK  PRICE  HAS  INCREASED  BY OVER 83%  SINCE MAY 1996,  and our net
income  and  return on average  assets  have  continued  to  increase  each year
(excluding the impact of the special SAIF  assessment on September 30, 1996). It
was premature to sell Parkvale in May 1996. Mr.  Miller's advice was wrong then,
and his proposal is wrong today.
<PAGE>
                   MR. MILLER'S ANALYSIS AND FACTS ARE FLAWED

     Mr. Miller states in his letter that our earnings growth has shown a marked
decline.  In fact, our net income increased at a faster rate in fiscal 1998 than
it did in fiscal 1997.

     We also believe Mr. Miller's analysis of aquisition  values is flawed.  His
letter focused  solely on banks (which  typically  receive higher  premiums than
savings  institutions) and only considered book value, while completely ignoring
the price to earnings multiple. However, we believe it is imprudent to debate or
discuss  potential  aquisition  values with Mr. Miller in public  because of the
adverse effect it could have on any future negotiations.


                  SIGNIFICANT TOTAL RETURNS TO OUR STOCKHOLDERS

     Over the last one, three, five and ten years, our stockholders have enjoyed
significant total returns as shown in the following table:


                                               TOTAL CUMULATIVE
                                                   RETURN(1)
                                               ----------------
         Last Year                                   48.7%
         Last Three Years                           151.8
         Last Five Years                            276.5
         Last Ten Years                           1,505.6


- -------------

(1)  Based on the closing price of $32.25 per share as of June 30, 1998,  giving
     effect to cash dividends and stock splits during the periods shown.


     In addition,  Parkvale's  common stock has  outperformed  the Nasdaq Market
Index and the Nasdaq  Financial Stock Market Index over the last five years. See
the performance  graph on page 12 of our Proxy Statement and our response to Mr.
Miller's proposal on pages 17 to 19 of the Proxy Statement.


                      YOUR BOARD IS COMMITTED TO MAXIMIZING
                                STOCKHOLDER VALUE

     Each current member of your Board of Directors has a substantial  financial
stake in Parkvale's common stock (excluding our newly appointed director, Andrea
F. Fitting).  Your Board owns over 466,000 shares (excluding stock options), and
your Board's  investment in  Parkvale's  future has a market value of over $13.5
million.  The  interests  of the Board are  closely  aligned  with  those of all
stockholders.

     Your Board of Directors is  committed  to enhancing  stockholder  value and
acting in accordance with its fiduciary  duties to ALL  stockholders.  The Board
believes that increasing  Parkvale's  profitability  has resulted in significant
returns to stockholders.  In determining the feasibility of a sale, it is of the
utmost  importance  to  compare  any  acquisition  proposal  with the  long-term
prospects of Parkvale.  BASED ON PARKVALE'S  HISTORICAL RESULTS AND OUR IN-DEPTH
KNOWLEDGE  OF THE  COMPANY,  THE  BOARD  BELIEVES  THAT  IT IS IN A MUCH  BETTER
POSITION  THAN MR.  MILLER TO  DETERMINE  WHAT IS IN THE BEST  INTERESTS  OF ALL
STOCKHOLDERS OVER THE LONG TERM.
<PAGE>
     The  affirmative  vote of the holders of a majority of the total votes cast
is required to approve stockholder  proposal No. 1 (Mr. Miller's proposal),  and
the  affirmative  vote of the holders of at least  two-thirds of the total votes
present in person or by proxy at the meeting is required to approve  stockholder
proposal No. 2 (regarding amending  Parkvale's Bylaws).  Because abstentions are
deemed to be present at the meeting but not a cast vote,  abstentions  will have
no effect on the  outcome of the first  stockholder  proposal  and will have the
effect of a vote against the second stockholder proposal. Under rules of the New
York   Stock   Exchange,   the  two   stockholder   proposals   are   considered
"non-discretionary"  items upon which  brokerage firms may not vote on behalf of
their clients  unless such clients have  furnished  voting  instructions.  These
"broker  non-votes"  will have no effect on the  outcome of the two  stockholder
proposals.

     Parkvale has retained D.F. King & Co., Inc., 77 Water Street, New York, New
York  10005,  a  professional   proxy   solicitation  firm,  to  assist  in  the
solicitation of proxies and for related services.  Parkvale will pay D.F. King &
Co.,  Inc.  a fee of $3,000 and has agreed to  reimburse  it for its  reasonable
out-of-pocket expenses.

     PLEASE SIGN, DATE AND RETURN YOUR PROXY CARD TODAY. WE URGE YOU TO VOTE FOR
THE ELECTION OF DIRECTORS,  FOR THE  INDEPENDENT  AUDITORS,  AND AGAINST THE TWO
STOCKHOLDER PROPOSALS.

     We look forward to the future with  confidence.  On behalf of your Board of
Directors, I would like to thank you for your continued support.

                                     Sincerely,

                                     /s/Robert J. McCarthy, Jr.

                                     Robert J. McCarthy, Jr.
                                     President and Chief Executive Officer
<PAGE>
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                                    IMPORTANT

     Your vote is  important.  Regardless  of the  number of shares of  Parkvale
common stock you own,  please vote as  recommended by your Board of Directors by
taking these two simple steps:


1.   PLEASE  SIGN,  DATE  and  PROMPTLY  MAIL  the  enclosed  proxy  card in the
     postage-paid envelope provided.

2.   Please vote FOR the  election of  directors,  FOR the  ratification  of the
     independent  auditors,  AGAINST  stockholder  proposal  No.  1 and  AGAINST
     stockholder proposal No. 2.


     IF YOU  PREVIOUSLY  VOTED OTHER THAN AS RECOMMENDED  ABOVE,  YOU HAVE EVERY
RIGHT TO CHANGE  YOUR VOTE SIMPLY BY  SIGNING,  DATING AND MAILING THE  ENCLOSED
PROXY  CARD.  THIS WILL CANCEL YOUR  EARLIER  VOTE SINCE ONLY YOUR LATEST  DATED
PROXY CARD WILL COUNT AT THE ANNUAL MEETING.

     You  should  return  your  proxy  card at once to ensure  that your vote is
counted.  This will not prevent you from voting in person at the meeting  should
you attend.

     If you have any questions or need assistance in voting your shares,  please
call  either  D.F.  King & Co.,  Inc.,  which  is  assisting  us,  toll-free  at
1-800-949-2583, or Parkvale's Investor Relations Dept. at (412) 373-7200.

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