HERITAGE MEDIA CORP
10-K, 1994-03-09
ADVERTISING
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K

/X/  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
   SECURITIES EXCHANGE ACT FOR THE FISCAL YEAR ENDED DECEMBER 31, 1993;

                                       OR

/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
   SECURITIES ACT OF 1934 FOR THE TRANSITION PERIOD FROM               TO
                 .

                        COMMISSION FILE NUMBER:  1-10015
                            ------------------------

                           HERITAGE MEDIA CORPORATION
             (Exact Name of Registrant as Specified in Its Charter)

<TABLE>
<S>                                            <C>
                    IOWA                                        42-1299303
       (State or other jurisdiction of             (I.R.S. Employer Identification No.)
       incorporation or organization)
         13355 NOEL ROAD, SUITE 1500
                DALLAS, TEXAS                                      75240
   (Address of principal executive office)                      (Zip Code)
</TABLE>

              Registrant's telephone number, including area code:
                                 (214) 702-7380

          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
                     CLASS A COMMON STOCK, $.01 PAR VALUE.

          SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                                      NONE

    Indicate  by check  mark whether  the Registrant  (1) has  filed all reports
required to filed by Section 13 or 15(d) of the Securities Exchange Act of  1934
during  the  preceding  12 months,  and  (2)  has been  subject  to  such filing
requirements for the past 90 days.  Yes /X/  No / /

    Indicate by check mark  if the disclosure of  delinquent filers pursuant  to
Item  405 of Regulation S-K is not  contained herein, and will not be contained,
to the  best  of registrant's  knowledge,  in definitive  proxy  or  information
statements  incorporated  by reference  in Part  III  of this  Form 10-K  or any
amendment to this Form 10-K.  / /

    The aggregate market value of the voting stock held by non-affiliates of the
Registrant as of March 8, 1994 is $195,530,310.

    The number of shares outstanding of  each of the issuer's classes of  common
stock, as of March 8, 1994:

<TABLE>
<CAPTION>
           CLASS              SHARES OUTSTANDING
- ----------------------------  ------------------
<S>                           <C>
Class A, $.01 Par Value.....        12,634,596
Class C, $.01 Par Value.....         4,829,728
</TABLE>

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<PAGE>
    List hereunder the following documents incorporated by reference:

<TABLE>
<CAPTION>
                  DOCUMENT                         PART OF FORM 10-K
- ---------------------------------------------  -------------------------
<S>                                            <C>
Definitive Proxy Statement for the Annual
Meeting of Stockholders to be held May 26,
1994 (the "Proxy Statement").                                III
</TABLE>

                                       i
<PAGE>
                           HERITAGE MEDIA CORPORATION
                          1993 FORM 10-K ANNUAL REPORT
                               TABLE OF CONTENTS

                                     PART I

<TABLE>
<CAPTION>
                                                                                                              Page
                                                                                                              -----
<S>         <C>                                                                                            <C>
Item 1.     Business.....................................................................................           1
Item 2.     Properties...................................................................................          16
Item 3.     Legal Proceedings............................................................................          16
Item 4.     Submission of Matters to a Vote of Security Holders..........................................          16
                                                       PART II
Item 5.     Market for the Registrant's Common Equity and Related Stockholder Matters....................          16
Item 6.     Selected Financial Data......................................................................          17
Item 7.     Management's Discussion and Analysis of Financial Condition and Results of Operations........          18
Item 8.     Financial Statements and Supplementary Data..................................................          25
Item 9.     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.........          25
                                                       PART III
Item 10.    Directors and Executive Officers of the Registrant...........................................          26
Item 11.    Executive Compensation.......................................................................          26
Item 12.    Security Ownership of Certain Benefical Owners and Management................................          26
Item 13.    Certain Relationships and Related Transactions...............................................          26
                                                       PART IV
Item 14.    Exhibits, Financial Statement Schedules and Reports on Form 8-K..............................          26
</TABLE>

                                       ii
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                                     PART I

ITEM 1.  BUSINESS.
1.(A)  GENERAL

    Heritage  Media Corporation  (the "Company", "Heritage",  or "HMC"), through
its ACTMEDIA, Inc. ("ACTMEDIA") subsidiary,  is the world's largest  independent
provider  of  in-store marketing  products and  services, primarily  to consumer
packaged goods  manufacturers with  products in  supermarkets and  drug  stores.
Heritage  also owns and operates  six network-affiliated television stations and
fourteen radio stations in seven major markets.

    ACTMEDIA offers advertisers a broad  assortment of in-store advertising  and
promotional  products which can be purchased separately or integrated to produce
a cohesive in-store marketing program  for a given product. ACTMEDIA's  products
and  services include print advertisements  on shopping carts, aisle directories
and shelf facings, promotional products such as cooperative coupon and  sampling
programs,  on-shelf electronic couponing, customized in-store demonstrations and
merchandising, and audio in-store advertising.

    ACTMEDIA's in-store  marketing business  is part  of the  alternative  media
industry,  which has grown rapidly at a time when advertising expenditure growth
rates on traditional marketing have slowed. ACTMEDIA's revenues have grown  from
$116 million in 1989 to $216 million in 1993, a compounded annual growth rate of
17%.  ACTMEDIA is the only in-store marketing participant with a full-time field
management staff supervising its own national field service organization (up  to
approximately  15,000  available  part-time  employees).  ACTMEDIA  delivers its
products and services in over 24,000 supermarkets and 12,000 drug stores.

    Heritage's principal strategy and goal  for its in-store marketing  business
is  to develop new in-store products or product enhancements, to pursue in-store
opportunities in  additional  markets  outside  the  U.S.,  to  expand  in-store
marketing  services to new classes of stores  and to increase the utilization of
its existing in-store products particularly  the Instant Coupon Machine and  its
audio in-store product.

    The  Company's  strategy  for  its television  broadcasting  business  is to
emphasize obtaining  local  advertising revenues  through  market  segmentation,
focusing  on local news programming  and tightly controlling operating expenses.
Heritage's strategy  for its  radio broadcasting  business is  to focus  on  the
acquisition of underperforming stations and to improve their operations.

1.(B)  BUSINESS SEGMENT INFORMATION

    The  business segment information required by this item is set forth in Note
11 of Notes to Consolidated Financial Statements of Heritage, included herein.

1.(C)  DESCRIPTION OF THE BUSINESS

                               IN-STORE MARKETING

    Alternative media augments mass media advertising by reinforcing advertising
and promotional messages to consumers where they congregate and, in the case  of
in-store  marketing,  where  purchase  decisions are  made.  The  advent  of the
alternative media industry was prompted by the realization that traditional mass
media vehicles (television, radio, and print advertisements) were becoming  less
effective  due to  changes in the  profile of a  typical shopper and  his or her
shopping patterns and to the proliferation of types of media used to communicate
to  the  shopping  public.  Changing  shopping  patterns  have  led  to  shorter
supermarket visits, usually without shopping lists, and declining brand loyalty.
Industry  sources estimate  that a significant  percentage (ranging  from 40% to
66%) of brand purchase  decisions are made in  the supermarket. Economic  trends
also  support the continued growth of  in-store marketing because this medium is
inexpensive in comparison  to other marketing  alternatives such as  television,
radio and traditional print advertisements. In-store marketing is based upon the
foundation   that  the  store   is  the  only  place   where  the  product,  the
manufacturer's message and the

                                       1
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consumer with an  intent to buy  all converge. In-store  marketing products  and
services  thus allow  advertisers to communicate  with consumers at  or near the
point-of-purchase before, or as, purchasing decisions are made.

    PRODUCTS AND SERVICES

    ACTMEDIA offers advertisers a broad  assortment of in-store advertising  and
promotional  products which can be purchased  separately or integrated under the
Company's "store domination"  concept to produce  a cohesive in-store  marketing
presentation  for a  given product  or brand.  ACTMEDIA's products  and services
include print advertising  products, such as  advertisements on shopping  carts,
aisle  directories and shelf facings;  promotional products, such as cooperative
coupon and  sampling programs;  on-shelf  electronic couponing;  audio  in-store
advertising;  and  customized  in-store  demonstrations  and  merchandising.  By
linking sight, sound and one-on-one selling, ACTMEDIA provides its clients  with
an effective means to reach the consumer at the point-of-purchase.

    INSTANT  COUPON  MACHINE.   The Instant  Coupon  Machine ("ICM"),  which was
developed by ACTMEDIA,  is an  electronic coupon  dispenser that  is mounted  on
shelf  channels  under or  near  featured products.  Through  independent market
research sponsored by the Company, the ICM was shown to increase brand switching
substantially and to  encourage first-time  purchases of  featured products.  In
market   testing,  coupons  featured  in  ACTMEDIA's  ICM  achieved  an  average
redemption rate of 17%, versus reported redemption rates of approximately 2% for
coupons in free-standing inserts, approximately 4% for coupons sent to consumers
in direct mailings and less than 1% for run of press coupons. The Company's test
results also indicated  that unit sales  increased an average  of 35% over  four
weeks for products using the ICM.

    In  addition to its high redemption  rate, test marketing indicated that the
ICM  would  generate  significant  unplanned  purchases;  approximately  56%  of
purchases  made with coupons from  the ICM were unplanned  in 1992. In 1993 this
rate had grown to 62%.  The Company believes that the  ICM is also effective  in
reaching shoppers who do not normally use coupons; in market tests approximately
47%  of consumers who redeemed a coupon from  the ICM stated that they never use
or only occasionally use a coupon.

    The  ICM  holds   500  coupons  and   is  marketed  to   advertisers  on   a
category-exclusive  basis at  the shelf.  The ICM  is sold  in four-week cycles.
National rollout of the ICM commenced in  February 1992. By the end of 1993  the
ICM  was available in approximately 8,700  grocery stores and 5,700 drug stores.
In January 1992, the Company was granted a patent with respect to certain design
features of the ICM.

    RETAILERS'  CHOICE.     ACTMEDIA's   Retailers'  Choice   program   provides
cooperative  in-store coupon  and sampling  programs for  groups of advertisers,
generally five times per year. Under these programs, ACTMEDIA's  representatives
distribute  coupons, samples and  premiums inside the  entrance of approximately
12,500 stores nationwide.  Up to 16.5  million co-op coupon  booklets and up  to
16.5  million  solo coupons  and samples  are  distributed directly  to shopping
customers per event. In  addition, product awareness  is reinforced through  the
placement of featured products on a free-standing Retailer's Choice display.

    Market  tests indicate that  these events typically result  in 40% of coupon
redeemers being new brand users or  switchers. Of the Retailers' Choice  coupons
redeemed,  research  by the  Company indicates  approximately 18%  are generally
redeemed  in  the  first  day  of  an  event,  which  contrasts  positively   to
free-standing insert coupon rates of redemption.

    IMPACT.   Impact is the  nation's leading in-store supermarket demonstration
program, offering  advertisers  complete  turnkey  service  for  their  in-store
events.   Customized  events,   such  as   tastings,  premiums,   samplings  and
demonstrations,  are  conducted   in  up  to   24,000  stores  nationwide.   All
demonstrations are monitored every day by full-time and part-time supervisors at
an average ratio of

                                       2
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one  supervisor  to  15  demonstrators.  Impact's  regular  part-time  staff  of
demonstrators, who implement  the programs, maintain  a consistent  professional
appearance  (with  matching aprons  and  materials). Special  display  units are
utilized in the programs and programs are sold on a store-day basis. Events  are
generally  conducted at  the front  of the store  but can  be located elsewhere.
Category exclusivity is offered by store chains on event days.

    CARTS.  ACTMEDIA's 8" by 10", four-color advertisements, mounted in  plastic
frames on the inside and outside of shopping carts, offer advertisers continuous
storewide  category-exclusive  advertising  delivery of  a  print advertisement.
Because the  shopping  cart ads  circulate  around  the entire  store  with  the
shopper, these advertisements are an effective tool for advertisers to reinforce
their  messages.  Shopping cart  advertisements  are available  in approximately
8,000 supermarkets nationwide,  offering coverage of  approximately 80 areas  of
dominant  influence ("ADI"). Shopping cart  advertisements are sold in four-week
cycles to a maximum of twelve advertisers per cycle and, according to a study by
Simmons Research, reach store locations visited by more than 90 million shoppers
per cycle. According to studies by Audits & Surveys, Inc. ("A&S") conducted from
1973 to 1993,  the use of  shopping cart advertisements  increased average  unit
sales for the products advertised by approximately 10% in stores where they were
utilized.

    AISLEVISION.    AisleVision  features 28"  by  18"  four-color advertisement
posters inserted in stores'  overhead aisle directory signs.  The large size  of
AisleVision  draws attention  to the supermarket  aisle in which  the product is
stocked and has the  added benefit of being  frequently used by shoppers  during
their  shopping  trips. ACTMEDIA's  AisleVision is  sold in  approximately 7,000
stores nationwide,  offering category-exclusive  coverage of  approximately  170
ADI's.  AisleVision is sold in  four-week cycles to a  maximum of 18 advertisers
per cycle. Studies conducted by A&S from  1985 to 1993 reported that the use  of
AisleVision  increased  average  unit  sales  for  the  products  advertised  by
approximately 8%.  An  enhancement,  AisleAction,  allows  the  manufacturer  to
include motion on the directory sign, enhancing shopper awareness of the sign.

    SHELFTALK/SHELFTAKE-ONE.     ShelfTalk  features  advertisements  placed  in
plastic frames mounted on  supermarket or drug store  shelves near its  featured
product.  ShelfTake-One includes rebate  offers or recipe  ideas which consumers
may remove from the  plastic frame at  the site of  the featured product.  These
four-color,  5 1/4" by  4" ads placed  perpendicular to the  shelf and facing in
both directions are an effective means of bringing attention to a product at the
shelf level  and  reinforcing  advertising messages  at  the  point-of-purchase.
ShelfTalk  and  ShelfTake-One  are sold  in  approximately  10,000 supermarkets,
offering coverage of approximately  180 ADI's, and  in approximately 5,500  drug
stores,  covering approximately 160 ADI's.  ShelfTalk and ShelfTake-One are sold
in four  week  cycles  on  a category-exclusive  basis  at  the  shelf.  Studies
conducted  by  A&S from  1985 to  1993  reported that  ShelfTalk resulted  in an
approximately 5% average unit sales gain for the products advertised in  grocery
stores  and  an  approximately 11%  average  unit  sales gain  for  the products
advertised in drug stores.

    ACTRADIO.  ACTRADIO, formerly POP (Point of Purchase) Radio, is the nation's
largest advertiser-supported,  in-store  radio network.  ACTRADIO  delivers  its
in-store  audio  advertising in  conjunction  with music  entertainment services
provided  by   the  nation's   leading  business   music  providers.   Retailers
participating in the ACTRADIO network generally receive a share of revenues from
the  sale  of advertising  time. At  December  31, 1993  there were  7,555 chain
supermarkets, 7,395 chain drug stores  and 770 Toys 'R'  Us/Kids 'R' Us toy  and
children clothing stores totaling 15,720 stores comprising the total network.

    ACTRADIO  delivers over 800 million advertising impressions over a four week
period reaching  68% of  adults an  average  of 6.5  times according  to  recent
Simmons  data. This  massive reach  and frequency  makes ACTRADIO  an attractive
alternative to  traditional broadcast,  published, or  direct mail  advertising.
Advertisers  can extend their message at the point  of sale at a fraction of the
CPM (cost per  thousand) of traditional  media. In addition  to its  advertising
value, A&S studies from 1987 through 1992 show that ACTRADIO delivers an average
sales gain of 9% with a brand sell ad, and over

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<PAGE>
20%  when a promotional  tag or price  tag is added.  Research conducted in 1992
also indicated  that  94%  of all  shoppers  are  attentive to  the  brand  sell
commercials,  and that over half of all  shoppers claim it has a positive effect
in their purchase choices.

    ACTRADIO sells advertising time to manufacturers  in units of 15 second,  20
second, and 30 second commercials each hour with feature tagging available as an
option.  ACTRADIO  is sold  in  four week  cycles  comprising a  minimum  of 336
broadcasting hours and is  available on a national,  regional or chain  specific
basis.  Advertisers may run their  existing broadcast advertisements or ACTRADIO
will produce  commercials for  them.  Each hour  of customized  programming  for
retailers  includes 48  minutes of  music (with  a wide  choice of  formats), 10
minutes of advertising  and two  minutes of  airtime provided  to retailers  for
their own promotional messages.

    In 1993 ACTRADIO terminated its Joint Operating Agreement ("JOA") with MUZAK
and  entered into new marketing alliances  with leading in-store music providers
A.E.I., Muzak,  and  Broadcast  International to  create  the  largest  in-store
satellite  delivered radio network in the United States. The alliances designate
ACTRADIO as  the music  providers' exclusive  national advertising  agent for  a
select   group  of  retailers  which  includes  most  of  the  leading  national
supermarket and drug chains.  A similar arrangement  with Digital Music  Express
("DMX")  is expected to be finalized in  the near future in conjunction with the
launch of DMX/DBS satellite music service.

    ACTRADIO and  the  music  providers  will jointly  upgrade  and  expand  the
in-store  satellite delivery systems  across the entire  network. As of December
31, 1993, over 40% of the network  was satellite delivered, with the balance  of
the  network being delivered via tape equipment. ACTRADIO anticipates the entire
satellite network to be completed by the end of 1994 targeting an expanded store
base of nearly 24,000 stores.

    The new name, ACTRADIO Network, adopted in January 1994 more closely  aligns
the  in-store  audio product  with the  wide array  of other  in-store marketing
products and services offered by ACTMEDIA.

    FREEZERVISION.   ACTMEDIA's  FreezerVision  offers advertisers  a  means  to
reinforce  its advertising messages at the upright freezercase. FreezerVision is
a triangle-shaped  print  advertisement, mounted  in  a plastic  frame,  on  the
outside  of  the glass  freezercase door.  FreezerVision offers  highly visible,
category-exclusive advertising  coverage.  FreezerVision is  sold  in  four-week
cycles and national retail sales of FreezerVision began in the fourth quarter of
1992. FreezerVision was available in approximately 2,000 supermarkets by the end
of 1993.

    SELECT.   In 1991, the Company also  offers Select, a service which utilizes
ACTMEDIA's part-time field  force to  perform in-store  merchandising tasks  for
manufacturers.  These  tasks  have included  on-pack  couponing  and stickering,
distribution checks and installation of point-of-purchase materials.

    IN-STORE NETWORK

    ACTMEDIA's in-store  network  delivers its  products  and services  in  over
24,000  supermarkets  and  12,000  drug stores  across  the  country,  a network
substantially larger  than that  of  any other  in-store marketing  company.  By
contracting  to  purchase  the Company's  in-store  advertising  and promotional
products, advertisers gain access to up to approximately 200 of the nation's 214
ADI's covering over 70% of the households in the United States.

    ACTMEDIA currently  has  contracts  with  approximately  300  store  chains.
ACTMEDIA's store contracts generally grant it the exclusive right to provide its
customers  with  those  in-store advertising  services  which  are contractually
specified. The  contracts are  of various  durations, generally  extending  from
three  to  five years  and provide  for a  revenue-sharing arrangement  with the
stores. ACTMEDIA's  store  contract  renewals  are staggered  and  many  of  its
relationships have been maintained for almost two decades.

    ACTMEDIA's  advertising and promotional programs are executed through one of
the   nation's   largest   independent   in-store   distribution   and   service
organizations, although certain chains require

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the  Company to  utilize their  own employees.  ACTMEDIA believes  the training,
supervision and size  of its  field service staff  (approximately 300  full-time
managers  and up to approximately  15,000 available part-time employees) provide
it with a significant competitive advantage as its competitors generally do  not
have a comparable field service staff.

    The  Company is  attempting to  expand its  in-store products  to additional
classes of trade, such as club  stores, discount stores, mass merchandisers  and
convenience stores.

    CUSTOMER BASE

    ACTMEDIA's  customer  base  includes  approximately  250  companies  and 700
brands. This  customer base  includes  the 25  largest advertisers  of  consumer
packaged goods. In 1993, the Company's largest customers included the following:

<TABLE>
<S>                  <C>
Campbell Soup        McNeil
Chesebrough-Pond's   Nestle Foods
General Mills        Pillsbury
Hunt-Wesson          Procter & Gamble
Johnson & Johnson    Quaker Oats
Kelloggs             Ralston Purina
Kraft/General Foods  RJR Nabisco
Lever Brothers
</TABLE>

    During  1993, Procter & Gamble was  the Company's most significant customer.
The loss of this customer would materially and adversely affect the Company.

    ACTMEDIA's sales  organization markets  its  services to  consumer  packaged
goods  brand  managers,  promotion  managers  and  their  advertising  agencies.
ACTMEDIA's sales force  consists of  approximately 40  representatives, who  are
compensated  on a salary-plus-commission  basis. In addition  to its sales force
for its base products,  ACTRADIO has established a  separate sales force.  Sales
representatives  stress the benefits of  in-store marketing services, including:
(i) the exclusivity afforded advertisers for a specific merchandise category,  a
feature  generally  unavailable  in  television,  radio,  magazine  or newspaper
advertising; (ii)  increases  in  sales  volume;  (iii)  the  ability  to  reach
customers  at  the  point-of-purchase  where industry  sources  estimate  that a
significant number (ranging from 40% to  66%) of all brand buying decisions  are
made;  and (iv) ACTMEDIA's ability to reach a significant number of consumers at
costs per thousand  that are  significantly less than  comparable television  or
print advertising.

    INTERNATIONAL OPERATIONS AND INVESTMENTS

    The  Company has  set the establishment  of a  significant business presence
outside of the United States as an important priority for ACTMEDIA. The majority
of the Company's advertisers are large, multinational companies for whom the use
of in-store marketing products in overseas  markets is expected to be a  logical
extension of their advertising and promotional budgets.

    In  November 1990,  the Company  acquired one  of Canada's  largest in-store
marketing companies (now renamed ACTMEDIA  Canada), which primarily operated  an
in-store  cart advertising program.  In August 1991,  ACTMEDIA Canada acquired a
Canadian company whose services  include in-store demonstrations,  merchandising
and  information collection. The combination of  these two companies has enabled
ACTMEDIA to  attain  a  significant  market position  in  Canada  comparable  to
ACTMEDIA's  U.S. market  position. In January  1992, the Company  formed a joint
venture named ACTMEDIA Europe in which it has a 65% interest and H. L. van  Loon
(of   Amsterdam,  The   Netherlands)  has   a  35%   interest.  ACTMEDIA  Europe
simultaneously acquired Media Meervoud, N.V., a Dutch in-store marketing company
engaged in both cart advertising and promotions,  of which Mr. van Loon was  the
principal  shareholder.  During  1993, ACTMEDIA  Asia  was launched  in  a joint
venture with Omnilink of Singapore. In February 1994, ACTMEDIA acquired in-store
marketing companies in Australia and New Zealand.

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<PAGE>
    In addition to  analyzing international acquisition  opportunities in  other
countries,  ACTMEDIA  has commenced  a  program to  license  its name  and train
licensees in the methods  of conducting in-store  operations in countries  where
the  in-store industry  is too  small for  a direct  ACTMEDIA presence. Although
ACTMEDIA has  presently  entered into  four  such license  agreements  (covering
Israel,  Turkey, South Africa and  Venezuela), revenues from licensed operations
were not material in 1993.

    International sales in 1993 accounted  for $17.7 million (approximately  8%)
of the In-store revenues.

    DEVELOPMENT

    ACTMEDIA  is actively pursuing, testing, and  developing new product and new
business opportunities. Growth  opportunities exist in  several areas  including
expanding  ACTMEDIA's sampling and demonstration businesses outside the store as
well as  in-store  through  the marketing  of  non-packaged  goods.  Introducing
ACTMEDIA's  products into  mass merchandisers  and convenience  store classes of
trade remains a key focus area. ACTMEDIA is also pursuing in-store merchandising
opportunities  through  leveraging  its  national  field  service  organization.
International  in-store  acquisitions continue  to be  evaluated as  vehicles to
introduce ACTMEDIA's products worldwide.

    COMPETITION

    The advertising  and  promotion  industries  are  characterized  by  intense
competition. ACTMEDIA competes directly with other point-of-purchase advertisers
and coupon/sampling/distribution/demonstration companies and indirectly with all
other  media  in the  supply  of local  and  national advertising  and promotion
services, including  cable  television, television,  radio,  magazines,  outdoor
advertising and newspapers. Also, certain store chains offer limited advertising
and promotional products and services.

    The  Company believes that  the principal competitive  factors affecting its
in-store marketing business  are the  cost of its  services and  the ability  to
demonstrate  the cost effectiveness of its services as well as the comprehensive
scope, coverage and quality of the  services provided. There are relatively  few
barriers  to  entry  particularly  at  the local  level  for  suppliers  of many
different  types   of  marketing   (including  packaged   goods   manufacturers,
advertising agencies, retailers or other companies). However, the development of
a  nationwide  capacity  to  supply advertising  or  promotional  programs would
require sufficient field service personnel to distribute and service  comparable
advertising  or promotional programs,  and substantial time  and effort could be
required  to  obtain  the  comprehensive  store  relationships,  contracts   and
execution systems developed by ACTMEDIA over the years.

    Although  the  Company believes  that ACTMEDIA  is  the largest  provider of
in-store marketing services, other companies (some of which are affiliated  with
large  companies)  offer  similar  services.  Moreover,  the  in-store marketing
environment  is  characterized  by   rapid  technological  change,  and   future
technological developments (if and when cost effective) may affect competition.

                                  BROADCASTING

    Heritage  owns and operates six network-affiliated television stations (plus
one affiliate  licensed  as  a  satellite station  but  operated  as  a  partial
stand-alone station), three AM/FM combination radio stations, two stand-alone FM
radio stations, and two AM/FM/FM combination radio stations.

TELEVISION

    The Television Group owns six network-affiliated television stations.

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<PAGE>
    The  following  table  sets  forth  selected  information  relating  to  the
television stations owned by Heritage:

<TABLE>
<CAPTION>
STATION                                                   TV            DMA       OTHER COMMERCIAL
AND                         CHANNEL       NETWORK       HOMES         MARKET          STATIONS       STATION MARKET
LOCATION                    NUMBER      AFFILIATION   IN DMA (1)     RANK (1)          IN DMA           SHARE (2)
- -----------------------  -------------  -----------  ------------  -------------  -----------------  ---------------
<S>                      <C>            <C>          <C>           <C>            <C>                <C>
KOKH-TV                           25           FOX      572,300            43                 4                 7
(UHF)
Oklahoma City, OK
WCHS-TV                            8           ABC      473,200            56                 3                17
(VHF)
Charleston/
Huntington, WV
WEAR-TV                            3           ABC      422,340            62                 4                19
(VHF)
Mobile, AL/
Pensacola, FL
WPTZ-TV                            5           NBC      282,740(4)         92(4)              2                17
(VHF)
Burlington, VT/
Plattsburgh, NY
WNNE-TV                           31           NBC      282,740(4)         92(4)              3                 4
(UHF)(5)
Hartford, VT/
Hanover, NH
KDLT-TV                            5           NBC      219,700           107                 3                11
(VHF)
Sioux Falls/
Mitchell, SD
KEVN-TV                            7           NBC       84,520           173                 2                22
(VHF)
Rapid City, SD

<CAPTION>
STATION
AND                       STATION RANK IN
LOCATION                    MARKET (3)
- -----------------------  -----------------
<S>                      <C>
KOKH-TV                              4
(UHF)
Oklahoma City, OK
WCHS-TV                              2
(VHF)
Charleston/
Huntington, WV
WEAR-TV                              2
(VHF)
Mobile, AL/
Pensacola, FL
WPTZ-TV                              2
(VHF)
Burlington, VT/
Plattsburgh, NY
WNNE-TV                              4
(UHF)(5)
Hartford, VT/
Hanover, NH
KDLT-TV                              3
(VHF)
Sioux Falls/
Mitchell, SD
KEVN-TV                              2
(VHF)
Rapid City, SD
<FN>
- ------------------------------
(1)  Source: Nielsen Television Designated  Market Area ("DMA") Market  rankings
     1993-1994.
(2)  "Sign  on-Sign off " market shares as reported in the November 1993 Nielsen
     ratings.  Ratings  are  often  quoted  on  a  "sign  on-sign  off"   basis,
     representing  the average  percentage of television  households viewing the
     station during normal program viewing  periods (approximately 7:00 a.m.  to
     1:00  a.m. for Nielsen).  As such, ratings  are one common  measure used by
     advertisers and others to compare a  station's overall ranking in a  market
     to its competitors.
(3)  Rankings based on relative "sign on-sign off" market shares in the November
     1993 ratings of Nielson.
(4)  Does  not reflect any homes in southern Quebec (including most of Montreal)
     which received the WPTZ-TV signal off the air or by cable. WPTZ-TV's signal
     is accessible to approximately 3.4 million people in the province of Quebec
     including approximately 2.8 million people in the city of Montreal.
(5)  Operated as a satellite  of WPTZ-TV, but  maintains some local  programming
     and sells advertising locally.
</TABLE>

    Heritage  operates its television stations in accordance with a cost-benefit
strategy  that  stresses  primarily  revenue   and  cash  flow  generation   and
secondarily  audience share  and ratings. The  objective of this  strategy is to
deliver acceptable profit margins while maintaining a balance between the  large
programming  investment usually required to maintain  a number one ranking (with
its resultant adverse effect on profit  margins), and the unfavorable impact  on
revenues that results from lower audience ratings.

    Components of the Company's operating strategy include management's emphasis
on obtaining local advertising revenues by market segmentation, which provides a
competitive  advertising  advantage,  focusing  on  local  news  programming and
tightly controlling operating  expenses. By emphasizing  advertising sales  from
local  businesses, the Company's  stations produce a  higher percentage of local
business (approximately 63% local and 37% national) than the national average.

                                       7
<PAGE>
    The following table  sets forth  certain historical net  revenue and  direct
expense  information for  Heritage's television stations.  This information does
not reflect any corporate, television group, or nonrecurring expenses,  interest
expense, or income taxes.

<TABLE>
<CAPTION>
                                                                              YEARS ENDED DECEMBER 31,
                                                                           -------------------------------
                                                                             1993       1992       1991
                                                                           ---------  ---------  ---------
                                                                                   (IN THOUSANDS)
<S>                                                                        <C>        <C>        <C>
KOKH-TV (Oklahoma City, OK):(1)
  Net revenue............................................................  $   7,307  $   6,257  $   4,440
  Expenses:
    Cost of services.....................................................      1,538      1,454      1,176
    Selling, general and administrative..................................      1,446      1,334      1,084
    Depreciation, amortization and writedowns............................        881      1,280        739
                                                                           ---------  ---------  ---------
WCHS-TV (Charleston/Huntington, WV):
  Net revenue............................................................      7,502      7,569      7,608
  Expenses:
    Cost of services.....................................................      2,164      2,171      1,989
    Selling, general and administrative..................................      2,023      1,812      1,903
    Depreciation, amortization and writedowns............................      2,501      1,770      1,871
                                                                           ---------  ---------  ---------
WEAR-TV (Mobile, AL/Pensacola, FL):
  Net revenue............................................................     11,991     10,894      9,731
  Expenses:
    Cost of services.....................................................      2,436      2,272      2,062
    Selling, general and administrative..................................      2,854      2,403      2,189
    Depreciation, amortization and writedowns............................      2,961      2,076      2,247
                                                                           ---------  ---------  ---------
WPTZ-TV (Burlington, VT/Plattsburgh, NY);
 and WNNE-TV (Hartford, VT/Hanover, NH):
  Net revenue............................................................      9,624      9,774      8,544
  Expenses:
    Cost of services.....................................................      2,300      2,251      2,128
    Selling, general and administrative..................................      2,650      2,596      2,414
    Depreciation, amortization and writedowns............................      1,959      1,921      1,767
                                                                           ---------  ---------  ---------
KDLT-TV (Sioux Falls/Mitchell, SD):
  Net revenue............................................................      2,142      2,235      2,017
  Expenses:
    Cost of services.....................................................        900        865        844
    Selling, general and administrative..................................        891        894        872
    Depreciation, amortization and writedowns............................        550        555        561
                                                                           ---------  ---------  ---------
KEVN-TV (Rapid City, SD):
  Net revenue............................................................      2,951      2,974      2,979
  Expenses:
    Cost of services.....................................................        828        819        799
    Selling, general and administrative..................................        764        710        704
    Depreciation, amortization and writedowns............................        607        671        716
                                                                           ---------  ---------  ---------
<FN>
- ------------------------
(1)  The  information sets forth the historical  results of the previously owned
     KAUT-TV for periods through August 15, 1991 and for KOKH-TV thereafter.
</TABLE>

    The primary costs involved  in owning and  operating stations are  salaries,
programming,  news expense,  depreciation and  amortization and  commissions for
advertising.  Television   station   revenues   are   primarily   derived   from
local/regional   and  national  advertising  and  to  a  lesser  extent  network

                                       8
<PAGE>
compensation, with a small percentage of revenue sometimes obtained from  studio
rental   and  programming-related  activities.  The  majority  of  national  and
local/regional advertising contracts are short-term, generally running for  only
a few weeks.

    WEAR-TV,  the ABC  affiliate in  Pensacola, is  the only  network affiliated
station in the Pensacola-Mobile  market which is  physically located in  Florida
and  benefits from  the market's growth  which comes primarily  from Florida. In
1993, the station's  newscast obtained the  market's number one  rating and  the
station began constructing a new studio facility in Pensacola which is scheduled
for completion in March 1994.

    The  Television Group's  station in Plattsburgh/Burlington,  WPTZ-TV, an NBC
affiliate, also provides NBC programming to southern Quebec, including Montreal.
Additionally, WPTZ-TV operates WNNE-TV, a satellite station serving portions  of
New  Hampshire and  Vermont, which allows  advertisers to  selectively air their
messages over WPTZ-TV's entire market or segments of the market.

    WCHS-TV, an  ABC affiliate,  is  the only  network  affiliate based  in  the
capital city of Charleston, within the Charleston and Huntington market.

    The  Company acquired KOKH-TV in Oklahoma  City, Oklahoma on August 15, 1991
and sold its  KAUT-TV station in  the same market  to a non-commercial  licensee
(while  transferring KAUT's FOX network affiliation to KOKH). The acquisition of
KOKH-TV  has  been  very  successful.  The  improved  channel  position,  signal
strength,  elimination of a commercial station  in the market, and the emergence
of the Fox network  have contributed to the  significant revenue increase  since
the acquisition.

    In  South Dakota, the  Company operates two stations,  KEVN-TV in Rapid City
and KDLT-TV in Sioux Falls, both NBC affiliates.

    Three of  the  Company's  stations,  WEAR-TV,  WPTZ-TV  and  WCHS-TV,  which
represent  73% of  the operating  income from  Heritage's television operations,
have developed specific market segmentation strategies based on their status  as
the  sole network affiliate in one geographic  area of a hyphenated market. This
geographic advantage enables these stations to build strong local identities and
leading  positions  in  local  news  programming  in  their  portions  of  these
hyphenated  markets. In addition, WPTZ-TV and KEVN-TV, both VHF stations, have a
transmission advantage in their market  areas compared to certain other  network
affiliates,  but  KDLT-TV  suffers from  a  signal disadvantage  because  of the
location of its tower.

    The Company has  shaped its sales  efforts around two  central beliefs:  (1)
that  national advertising spots and a  station's relations with its clients are
based on ratings, while the sales of local spots depends to a greater extent  on
the  station's local sales force  and their relations with  clients and (2) that
the local advertising segment is the  fastest growing advertising segment. As  a
result  of these beliefs, Heritage's stations  generally maintain a larger, more
experienced sales force but  a smaller general staff  than its competitors.  The
strength  of the stations' sales forces  and their orientation toward generating
local advertising revenue have resulted in  63% of the stations' revenues  being
derived   from  local  sources,   against  an  industry   average  estimated  at
approximately 50%.

                                       9
<PAGE>
RADIO

    The Radio  Group  owns and  operates  five AM  and  nine FM  radio  stations
(including  two FM "duopolies") in  seven of the top  50 markets -- Seattle, WA;
St. Louis, MO; Cincinnati, OH; Portland, OR; Milwaukee, WI; Kansas City, MO; and
Rochester, NY.  The following  table sets  forth certain  information  regarding
Heritage's radio stations:

<TABLE>
<CAPTION>
                                                                                STATIONS                         FM STATION RANK IN
                             METRO                                                 IN         FM STATION FORMAT        TARGET
LOCATION                   RANK (1)         CALL SIGN          FORMAT            MARKET           RANK (2)          AUDIENCE (3)
- ----------------------  ---------------  ---------------  -----------------  ---------------  -----------------  -------------------
<S>                     <C>              <C>              <C>                <C>              <C>                <C>
Seattle, WA...........            13             KULL-AM       Oldies                  30
                                                 KRPM-FM       Country                                    2                   7
St. Louis, MO.........            18             WRTH-AM      Standards                34
                                                  WIL-FM       Country                                    1                   1
Cincinnati, OH........            25             WOFX-FM    Classic Rock               24                 1                   5
Portland, OR..........            26             KKSN-AM      Standards                25
                                                 KKSN-FM       Oldies                                     1                  10
Milwaukee, WI.........            28             WEMP-AM       Oldies                  26
                                                 WMYX-FM        Adult                                     1                   6
                                                 WEZW-FM    Contemporary                                  2                  10
Kansas City, MO.......            30             KCFX-FM    Classic Rock               25                 1                   1
Rochester, NY.........            45             WBBF-AM      Standards                16
                                                 WBEE-FM       Country                                    1                   1
                                         WKLX-FM........       Oldies                                     1                   7
<FN>
- ------------------------
(1)  Metropolitan areas as defined and ranked by Arbitron, Fall 1993.
(2)  Heritage's FM station ranking against all radio stations in its market with
     the  same  programming format,  based on  persons aged  25 to  54 listening
     during the 6:00 a.m. to midnight  time period. (Source: Fall 1993  Arbitron
     ratings).
(3)  The  target  ranking against  all radio  stations in  the market,  based on
     listenership by adults aged 25 to 54 during the 6:00 a.m. to midnight  time
     period. (Source: Fall 1993 Arbitron ratings).
</TABLE>

    The  Company's  strategy is  to identify  and acquire  underperforming radio
stations or groups  and effect  management and operational  changes to  increase
their  profitability.  Implementation of  this  strategy typically  involves the
following four-step process: (1)  instituting operational improvements,  usually
including  a change in  management personnel and  additional capital investments
when appropriate; (2) creating increases in audience ratings through programming
and promotional changes;  (3) improving revenue  as a result  of the  turnaround
process;  and (4)  increasing cash  flow. Heritage  radio stations  strive to be
top-rated in their programming  formats, and universally  program a mass  appeal
music  format directed  at a target  audience of  25-to-54 year-olds. Presently,
seven of the Company's nine FM stations are format leaders in their markets.  In
addition, Heritage stations are number one ranked among all stations in three of
the Company's seven radio markets.

    The Federal Communications Commission ("FCC") limits radio ownership both in
the  number  of stations  commonly  owned, operated,  or  controlled in  any one
market, and in total. In  late 1992, the FCC relaxed  its rules to increase  the
number  of stations one entity can own in one market if certain requirements are
met. This new combination is commonly known as a "duopoly".

    The Company acquired two  FM stations in 1993  that created "duopolies".  On
July  22, 1993 it acquired WKLX-FM in  Rochester, New York. Effective January 1,
1994, the Company acquired WEZW-FM in the Milwaukee market. Before the  Heritage
acquisition, the licensees of WKLX-FM and WEZW-FM maintained independent control
over  and  complete  responsibility  for  programming  and  operations  of their
respective stations. Heritage  assumed management  responsibilities (subject  to
certain  FCC restrictions)  pursuant to  "Local Marketing  Agreements" ("LMA's")
approximately two

                                       10
<PAGE>
months prior to the respective closing  dates, and the financial results of  the
stations  were consolidated  beginning May 19,  1993, for WKLX,  and November 1,
1993, for WEZW. WKLX  programs an "oldies" format,  similar to the Company's  FM
stations  in Portland and  Rochester. WEZW has a  soft adult contemporary format
that is complementary to that of the Company's WMYX in that market.

    Heritage announced on January 10, 1994  that it has agreed to acquire  radio
station  KRJY-FM in St. Louis, MO.  Heritage currently owns and operates WRTH-AM
and WIL-FM  in the  St.  Louis market.  This  acquisition, the  Company's  third
"duopoly", received approval by the FCC in early March.

    The  Company's acquisition and  operating strategies have  enabled its radio
group to increase earnings before interest, taxes, depreciation and amortization
("EBITDA") from $.1 million  in 1987, its  first full year,  to $9.4 million  in
1993.

    The  following  table  sets forth  certain  net revenue  and  direct expense
information for Heritage's  radio stations  including the  stations acquired  in
1992  and 1993  and excluding  a Los  Angeles station  sold in  March 1991. This
information does  not  reflect  any  corporate,  radio  group,  or  nonrecurring
expenses, interest expense or income taxes.

<TABLE>
<CAPTION>
                                                               YEARS ENDED DECEMBER 31,
                                                               ------------------------
                                                                1993     1992     1991
                                                               ------   ------   ------
<S>                                                            <C>      <C>      <C>
                                                                    (IN THOUSANDS)
KULL (AM), KRPM (FM) (Seattle, WA):
  Net revenue...............................................   $3,999   $3,551   $2,526
  Expenses:
    Cost of services........................................    1,297    1,239    1,089
    Selling, general and administrative.....................    1,794    1,686    1,268
    Depreciation and amortization...........................      580      564    1,111
                                                               ------   ------   ------
WRTH (AM), WIL (FM) (St. Louis, MO):
  Net revenue...............................................    6,985    4,925    4,161
  Expenses:
    Cost of services........................................    1,700    1,421    1,199
    Selling, general and administrative.....................    2,282    1,968    1,733
    Depreciation and amortization...........................      293      315      329
                                                               ------   ------   ------
KKSN (AM/FM) (Portland, OR):
  Net revenue...............................................    4,844    4,466    3,702
  Expenses:
    Cost of services........................................    1,084    1,016      893
    Selling, general and administrative.....................    2,112    1,880    1,633
    Depreciation and amortization...........................      438      514      435
                                                               ------   ------   ------
WEMP (AM), WMYX (FM) (Milwaukee, WI):
  Net revenue...............................................    3,550    3,028    2,676
  Expenses:
    Cost of services........................................      879      832      835
    Selling, general and administrative.....................    1,740    1,546    1,230
    Depreciation and amortization...........................      246      264      307
                                                               ------   ------   ------
WBBF (AM), WBEE(FM), WKLX(FM) (Rochester, NY): (1)
  Net revenue...............................................    4,898    3,101    2,840
  Expenses:
    Cost of services........................................      842      581      546
    Selling, general and administrative.....................    2,348    1,518    1,460
    Depreciation and amortization...........................      686      170      187
                                                               ------   ------   ------
</TABLE>

                                       11
<PAGE>
<TABLE>
<CAPTION>
                                                               YEARS ENDED DECEMBER 31,
                                                               ------------------------
                                                                1993     1992     1991
                                                               ------   ------   ------
                                                                    (IN THOUSANDS)
<S>                                                            <C>      <C>      <C>
KCFX (FM) (Kansas City, KS): (2)
  Net revenue...............................................    4,937    3,704
  Expenses:
    Cost of services........................................    2,665    2,102
    Selling, general and administrative.....................    1,625      963
    Depreciation and amortization...........................      631      455
                                                               ------   ------
WOFX (FM) (Cincinnati, OH): (2)
  Net revenue...............................................    3,737    1,968
  Expenses:
    Cost of services........................................      928      490
    Selling, general and administrative.....................    1,839    1,113
    Depreciation and amortization...........................      502      357
                                                               ------   ------
<FN>
- ------------------------
(1)  The  Company  acquired WKLX-FM  in  July 1993.  The  historical information
     includes the financial  results from May  19, 1993 under  the terms of  the
     applicable LMA.
(2)  The  Company  acquired KCFX-FM  and WOFX-FM  in  June 1992.  The historical
     information includes results beginning June 1, 1992.
</TABLE>

    Also included in the 1993 financial  results (but not included in the  table
above) are revenues of $419,000 and EBITDA of $174,700, from November, 1993, for
WEZW-FM under the terms of an LMA Agreement.

    Each  of  Heritage's  FM  facilities  is of  the  highest  class  of service
permitted by the FCC (B or C) with comprehensive signal coverage of its markets.
The AM stations operate as full-time facilities on regional or clear channels.

    COMPETITION

    The Company's television and radio stations compete for advertising revenues
with other media companies  in their respective markets,  as well as with  other
advertising  media, such  as newspapers,  magazines, outdoor  advertising, local
cable systems, direct mail and alternative  media. Some competitors are part  of
larger companies with substantially greater financial resources than Heritage.

    Competition  in  the broadcasting  industry  occurs primarily  in individual
markets. Generally, a  television broadcasting  station in one  market does  not
compete  with stations in other market areas. Heritage's television stations are
located in highly competitive markets. While  the pattern of competition in  the
radio  broadcasting industry is basically the same, it is not uncommon for radio
stations outside of  the market area  to place a  signal of sufficient  strength
within that area to gain a share of the audience.

    In  addition  to  the element  of  management experience,  factors  that are
material to competitive position  include authorized power, assigned  frequency,
network  affiliation, audience characteristics and  local program acceptance, as
well as strength of local competition. The broadcasting industry is continuously
faced with technological change and innovation, the possible rise of  popularity
of competing entertainment and communications media, changes in labor conditions
and governmental restrictions or actions of federal regulatory bodies, including
the  FCC and the Federal  Trade Commission ("FTC"), any  of which could possibly
have a material effect on Heritage's operations and results.

    In  recent  years  broadcast  television  stations  have  faced   increasing
competition  from  the  other  sources of  television  service,  primarily cable
television, and the ratings  have reflected a decline  in the viewing  audience.
These  other  sources can  increase competition  for  a broadcasting  station by
bringing into its market distant broadcasting signals not otherwise available to
the station's audience and also

                                       12
<PAGE>
serving as a distribution system  for non-broadcast programming. Programming  is
now  being distributed to cable television systems by both terrestrial microwave
systems  and  by   satellite.  Other   sources  of   competition  include   home
entertainment   systems  (including  television  game  devices,  video  cassette
recorder  and  playback  systems  and  video  discs),  multi-point  distribution
systems,  multichannel  multi-point  distribution systems  and  satellite master
antenna television systems. Heritage's television stations will face competition
from direct broadcast satellite services which transmit programming directly  to
homes  equipped with special  receiving antennas or  to cable television systems
for transmission to their subscribers.  The likely entry of telephone  companies
into  the video programming distribution business could increase the competition
the Company's  television stations  face from  other distributors  of audio  and
video programming.

    The  broadcasting industry  is continuously faced  with technological change
and innovations, which could  possibly have a material  effect on the  Company's
broadcast  operations and  results. Commercial television  broadcasting may face
future competition from  interactive video  and data services  that may  provide
two-way  interaction with  commercial video programming,  along with information
and data services that may be delivered by commercial television stations, cable
television,  direct  broadcast  satellites,  multi-point  distribution  systems,
multichannel  multi-point distribution  systems, or other  future video delivery
systems.

    FEDERAL REGULATION OF BROADCASTING

    Television and radio  broadcasting are  subject to the  jurisdiction of  the
FCC,  which acts under authority  granted by the Communications  Act of 1934, as
amended (the "Communications  Act"). The Communications  Act prohibits radio  or
television  broadcasting except in accordance with  a license issued by the FCC.
The Communications Act  also empowers  the FCC,  among other  things, to  issue,
renew,  modify or  revoke broadcasting  licenses, to  determine the  location of
stations, to regulate the equipment used by stations, to adopt such  regulations
as may be necessary to carry out the provisions of the Communications Act and to
impose  penalties for  violation of such  regulations. The following  is a brief
summary of  certain  provisions  of  the Communications  Act  and  specific  FCC
regulations and policies.

    RENEWAL.   Broadcasting licenses are issued for a maximum term of up to five
years in the case of  television stations and up to  seven years in the case  of
radio  stations, and are  renewable upon application.  In determining whether to
renew a broadcast  license, the  FCC has  authority to  evaluate the  licensee's
compliance with the provisions of the Communications Act and the FCC's rules and
policies.  The FCC licenses for each of Heritage's radio and television stations
expire at different times between April  1, 1994 and June 1, 1998.  Applications
to  renew  the  licenses for  stations  WPTZ-TV, Plattsburgh,  NY;  and WNNE-TV,
Hartford, VT are presently pending before the FCC.

    The Communications  Act  authorizes the  filing  of petitions  to  deny  any
license renewal applications during certain periods of time following the filing
of  renewal applications. Petitions  to deny can be  used by interested parties,
including  members  of  the  public,  to  raise  issues  concerning  a   renewal
applicant's  qualifications.  If a  substantial  and material  question  of fact
concerning a renewal application is raised by the interested party, the FCC will
hold an evidentiary hearing on the application. In recent years, there have been
a number  of petitions  to  deny filed  against broadcast  renewal  applications
challenging  the licensee's  compliance with  the Commission's  equal employment
opportunity requirements. At the time the  application is made for renewal of  a
broadcasting  license, a person may file a competing application of authority to
operate  the  station  and  replace  the  incumbent  licensee.  If  a  competing
application  is filed against a renewal application, the FCC is required to hold
an evidentiary hearing on the  renewal application. In the evidentiary  hearing,
the  FCC  recognizes a  renewal expectancy  for an  incumbent licensee  that has
provided meritorious  or substantial  service  to the  audience located  in  its
community  of license during the preceding license term. In the vast majority of
cases, broadcast licenses are renewed by the FCC even where there are  petitions
to  deny  or  competing  applications filed  against  broadcast  license renewal
applications.

                                       13
<PAGE>
    ACQUISITIONS OR SALES.  The Communications Act prohibits the assignment of a
license or the transfer of control of  a licensee without the prior approval  of
the  FCC. Applications to the FCC for  such assignments or transfers are subject
to petitions to deny by interested parties and are granted by the FCC only  upon
a  finding  that such  action will  serve the  public interest,  convenience and
necessity. In  determining  whether to  grant  such applications,  the  FCC  has
authority  to evaluate the same types of matters that it considers in evaluating
a broadcast license  renewal application. In  the vast majority  of cases  where
petitions  to deny  are filed against  assignment or  transfer applications, the
applications are granted and the petitions are denied. On April 5, 1992, several
local branches of  the NAACP ("NAACP")  filed a  petition to deny  with the  FCC
against  Stations  WRTH-AM and  WIL-FM; Stations  WBBF-AM and  WBEE-FM; Stations
KULL-AM  and  KRPM-FM;  Stations  WEMP-AM  and  WMYX-FM;  and  Station   WEAR-TV
(the"Licensees"),  with respect  to applications  seeking FCC  consent to permit
James M. Hoak, Chairman of the Board of the Company, to relinquish "control"  of
the  Company upon the conversion  of all of Mr. Hoak's  shares of Class B Common
Stock into Class A Common Stock. On July 16, 1993, the NAACP's petition to  deny
was  denied  and the  transfer of  control applications  for the  Licensees were
granted. On  July  21,  1993, the  transfer  of  control of  the  Licensees  was
consummated.   On   September   1,   1993,   a   petition   for  reconsideration
("Reconsideration Petition")  was filed  by the  NAACP against  the transfer  of
control  applications for  the Licensees.  In the  Reconsideration Petition, the
NAACP  alleges  that  the  FCC  erred  in  granting  the  transfer  of   control
applications  for the Licensees  by summarily rejecting  the NAACP's statistical
evidence of discrimination without a rational explanation and failing to conduct
the type of investigation required. The Company is vigorously opposing the NAACP
allegations. While the Company  cannot predict the outcome  of this matter,  the
Company  believes that the FCC's prior  action approving the transfer of control
for all  of the  Company's stations  will be  affirmed by  the FCC  without  any
conditions that will have a material adverse effect on the Company.

    OWNERSHIP  RESTRICTIONS.   Under the Communications  Act, broadcast licenses
may not be held by or transferred or assigned to an alien, a foreign entity,  or
any  corporation of which any  officer or director is an  alien or of which more
than one-fifth of the capital  stock of record is owned  or voted by aliens.  In
addition,  the Communications Act provides that no broadcast license may be held
by any corporation directly or indirectly controlled by any other corporation of
which any officer or  more than one-fourth  of its directors  are aliens, or  of
which  more than one-fourth of the capital stock  of record is owned or voted by
aliens, if the FCC finds  the public interest will be  served by the refusal  to
grant such license.

    The  FCC's local "multiple ownership" rules  prohibit the grant of a license
for a television station  to any party  if such party owns  or has an  ownership
interest in another television station whose signal covers a portion of the same
market  served by the station owned, operated or controlled by such party. These
rules prohibit the ownership of more than two AM and two FM stations in  markets
with  15 or more  stations (provided that  the combined audience  share does not
exceed 25 percent) and prohibit the ownership of more than three radio stations,
no more than two of which  are in the same service  area, in markets with 14  or
fewer  stations (provided that the station  owned in combination represents less
than 50 percent of the  stations in that market).  In addition, the FCC's  local
multiple  ownership rules prohibit station acquisitions that would result in the
ownership interests in  a radio  and a television  station in  the same  market.
However,  waivers  can  be  obtained  from  the  FCC  for  radio  and television
combinations upon an appropriate  showing of good cause  or if the stations  are
failing  stations  or  are located  in  the top  25  markets where  at  least 30
separately owned  or  operated broadcast  licensees  remain after  the  proposed
combination.  The FCC's  national television multiple  ownership rules generally
prohibit an individual or entity, that  is not minority controlled, from  having
an  ownership interest in more than 12 television station licenses. The national
radio multiple ownership rules permit ownership of  up to 18 AM and 18 FM  radio
stations  with an automatic  increase to 20  AM and 20  FM stations beginning in
September 1994. The FCC's cross ownership rules prohibit radio and/or television
licensees from acquiring new ownership  interests in daily newspapers  published
in the same markets served by their broadcast stations; and television licensees
may  not own cable television systems in communities within the service contours
of their television stations.

                                       14
<PAGE>
    In applying the FCC's multiple and cross ownership rules, the licensee  will
also  have  attributed to  it  any media  interests  of officers,  directors and
shareholders who own  5% or  more of the  licensee's voting  stock, except  that
certain  institutional  investors  who  exert no  control  or  influence  over a
licensee may own up to 10%  of such outstanding voting stock before  attribution
results.  These  FCC rules  do  not require  any  changes in  Heritage's present
television and radio operations.

    REGULATORY CHANGES.  Legislation was enacted recently by Congress called the
Cable Television Consumer  Protection and  Competition Act of  1992 (the  "Act")
which  imposes  certain  regulatory  requirements  on  the  operation  of  cable
television systems.  The Act  provides  television stations  with the  right  to
control  the use of  their signals on cable  television systems. Each television
station was required to elect prior to June 17, 1993 whether it wanted to  avail
itself  of must-carry rights or, alternatively, to assert retransmission rights.
If  a  television   station  elected   to  exercise  its   authority  to   grant
retransmission  consent, cable  systems are required  to obtain  consent of that
television station for the use  of its signal and could  be required to pay  the
television  station by October 6,  1993 for such use.  The Company believed that
the preservation and continued cable carriage  of the station's signal was  more
important  than any potential negotiated consideration, and prior to the October
6 deadline elected  must-carry for all  its stations except  the Fox  affiliate,
which  successfully negotiated cable retransmission consents in association with
the Fox Television Network.  These elections remain in  effect until October  1,
1996  when the  stations again elect.  The Act further  requires mandatory cable
carriage of  all  qualified  local  television  stations  not  exercising  their
retransmission  rights.  Several challenges  to  the constitutionality  of these
requirements have  been filed  in Federal  court including  a challenge  to  the
constitutionality  of the must carry rights  which is pending before the Supreme
Court. The Company cannot predict the  outcome of such challenges or the  effect
that  the Act will have on the  business of the Company if the constitutionality
of the requirements is upheld.

    Legislation has been  introduced from  time to  time which  would amend  the
Communications  Act in various respects and the  FCC from time to time considers
new regulations or amendments to its existing regulations. In addition, a number
of proposals for  regulatory changes are  pending before the  FCC and  Congress.
Such  matters  include  proposals pending  before  the  FCC to  relax  the rules
governing the common ownership of television stations locally and nationally, to
authorize a  new type  of  wireless cable  system,  to authorize  digital  audio
broadcasting  and to  authorize advanced  (high definition)  television systems.
Certain of  these changes  will  increase operating  costs and/or  increase  the
number  of competing broadcast stations. Last  year, the House and Senate passed
campaign reform  bills which  reduce the  rates that  a television  station  can
charge  for advertising  time sold  to legally  qualified candidates  for public
office. Differences between the  two bills must be  reconciled by a joint  House
and Senate Conference Committee before such legislation can be enacted. Adoption
of  such  legislation could  have a  negative impact  on a  television station's
revenues and cash  flow during  primary and general  election periods.  Heritage
cannot  predict whether such changes will be  adopted or, if adopted, the effect
that any such changes would have on the business of Heritage.

                                   EMPLOYEES

    Heritage and its subsidiaries employ approximately 1,300 full-time and up to
15,000  available  part-time   employees.  Of  this   total,  ACTMEDIA   employs
approximately  600 full-time and up  to approximately 15,000 available part-time
personnel. Substantially  all of  ACTMEDIA's part-time  personnel are  in  field
service  staff. None of the In-store Marketing Group's employees are represented
by a  collective bargaining  unit. Heritage's  broadcast subsidiaries  currently
employ approximately 700 persons of whom 33 employees are represented by unions.
The Company believes that it has a good relationship with its employees.

                                       15
<PAGE>
ITEM 2.  PROPERTIES.

    Heritage's  headquarters are located  in Dallas, Texas.  The lease agreement
for the 8,202 square feet  of office space in  Dallas expires October 31,  1996.
ACTMEDIA  leases  office facilities  with an  aggregate of  approximately 65,000
square feet  in Norwalk,  Connecticut  and 8,100  square  feet in  Des  Plaines,
Illinois  with  leases expiring  in 2000  and 1998,  respectively, and  41 field
offices with an aggregate of approximately 84,000 square feet pursuant to leases
with terms of three  years or less. ACTRADIO  leases approximately 5,800  square
feet  of space for its operations in New York City, New York pursuant to a lease
expiring in 1995.

    The types of  properties required  to support each  of Heritage's  broadcast
stations  include  offices,  studios,  transmitter sites  and  antenna  sites. A
station's studios are generally housed with its offices in downtown or  business
districts.  Heritage's television stations own approximately 88 total acres in 8
locations upon which buildings with  approximately 93,600 square feet of  office
and  studio space are located. The stations  own and lease approximately 148 and
11 acres,  respectively,  upon which  the  tower or  transmitters  are  located.
Heritage's  radio stations own three AM transmitter sites totaling 58 acres. The
stations lease approximately 50,000  square feet in  seven locations upon  which
office  and studio space is located. The  stations also lease tower space at six
locations totaling 31 acres.

ITEM 3.  LEGAL PROCEEDINGS.

    Heritage is subject to litigation in the ordinary course of business. It  is
not  subject to any such legal  proceedings which management believes are likely
to result in any material losses being incurred.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

    Not applicable.

                                    PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.

    Shares of  the  Company's Class  A  Common Stock  have  been listed  on  the
American  Stock Exchange  ("AMEX") under the  symbol "HTG" since  1988. No other
class of Heritage's common  equity is currently  publicly traded. The  following
table sets forth the high and low closing prices of the Class A Common Stock for
each  quarterly period within the two most  recent fiscal years on the AMEX. All
share prices have been adjusted to  give effect to a four-for-one reverse  split
of the Company's Class A Common Stock on March 30, 1992.

<TABLE>
<CAPTION>
                                            HIGH        LOW
                                           -------    -------
<S>                                        <C>        <C>
1992
  First Quarter.........................   $15 1/2    $11 1/2
  Second Quarter........................    12 1/2      7 1/2
  Third Quarter.........................     8 1/2      6 1/8
  Fourth Quarter........................     9 1/8      6
1993
  First Quarter.........................   $10 5/8    $ 8 3/8
  Second Quarter........................    12 1/2      9 3/4
  Third Quarter.........................    15 3/8     10 3/4
  Fourth Quarter........................    19 7/8     14 1/2
</TABLE>

    On  March 8,  1994 the  last reported  sale price  of the  Company's Class A
Common Stock was  $18.00 per share.  At March 8,  1994 there were  approximately
1,000 record holders of Class A Common Stock.

    Heritage  has never paid cash dividends on shares of any class of its common
stock. Heritage presently intends to retain  its funds to support the growth  of
its  business or to  repay indebtedness or for  other general corporate purposes
and   therefore    does    not    anticipate   paying    cash    dividends    on

                                       16
<PAGE>
shares of any class of its common stock in the foreseeable future. Additionally,
the  various financing agreements to which either Heritage or one or more of its
subsidiaries is  a  party  may  effectively  prohibit  or  sharply  impact  upon
Heritage's  ability to pay  dividends. See Item  7. "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Capitalization  and
Liquidity."

ITEM 6.  SELECTED FINANCIAL DATA.

    (In thousands, except per share data)

    Set  forth below is selected consolidated financial data with respect to the
Company for the years ended December 31, 1993, 1992, 1991, 1990, and 1989, which
were derived from the audited consolidated financial statements of the  Company.
This  data as of  December 31, 1993  and 1992 and  for each of  the years in the
three year period ended December 31, 1993 should be read in conjunction with the
audited consolidated financial  statements of the  Company and its  subsidiaries
and the related notes thereto included elsewhere herein.

<TABLE>
<CAPTION>
                                                     YEARS ENDED DECEMBER 31, (1)
                                          ---------------------------------------------------
                                             1993       1992     1991       1990       1989
                                          ----------   -------  -------  ----------   -------
<S>                                       <C>          <C>      <C>      <C>          <C>
                                                 (IN THOUSANDS; EXCEPT PER SHARE DATA)
STATEMENT OF OPERATIONS DATA:
  Net Revenues..........................  $291,205     250,891  222,360  203,854      165,000
  Operating Income......................   35,495(2)    28,100   22,300   13,651(5)    15,101
  Income (loss) before extraordinary
   items................................       77      (14,966) (19,278) (26,009)     (27,190)
  Net income (loss).....................      512      (18,560) (14,958) (24,950)     (30,025)
  Loss per share before extraordinary
   items (3)............................     (.32)       (1.51)   (2.39)   (2.82)       (3.64)
  Net loss per share (3)................     (.29)       (1.76)   (1.97)   (2.72)       (4.13)
  Equivalent shares (4).................   16,314       14,449   10,369   10,279        7,478
BALANCE SHEET DATA (AT PERIOD END):
  Property and equipment, net...........   57,422       55,832   48,659   52,144       50,134
  Goodwill and other intangibles, net...  363,667      373,426  375,378  378,375      344,869
  Total assets..........................  492,849      496,296  481,147  497,358      463,194
  Long-term debt (6)....................  312,913      318,425  341,044  351,686      282,216
  Stockholders' equity..................   86,642       91,213   62,022   66,339       92,052
<FN>
- ------------------------
(1)  Information  reflects  acquisition  and  investment  transactions described
     under Note 2  of Notes to  Consolidated Financial Statements.  See Item  7.
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations -- General."
(2)  Operating  income  for 1993  was  reduced by  a  nonrecurring charge  of $3
     million relating to POP Radio (see "Management's Discussion and Analysis of
     Financial Condition and Results of Operations").
(3)  See Note 1(k) of Notes to Consolidated Financial Statements.
(4)  Excludes shares reserved  for issuance  upon exercise of  stock options  or
     upon  conversion of  outstanding preferred  stock, as  the effect  would be
     antidilutive.
(5)  Operating income  for 1990  was reduced  by nonrecurring  expenses of  $6.9
     million  relating  to  compensation  expense  attributable  to  purchase of
     employee stock options in connection with  the POP Radio acquisition and  a
     $1 million writedown of barter accounts.
(6)  Excludes  current  installments.  See  Note  4  of  Notes  to  Consolidated
     Financial Statements.
</TABLE>

                                       17
<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
 AND RESULTS OF OPERATIONS.

GENERAL

    The Company's net revenues increased from  $222.4 million in 1991 to  $291.2
million  in 1993, and its operating income increased from $22.3 million to $35.5
million over the same  period. This growth is  primarily attributable to  growth
from  existing operations within the  Company's in-store marketing and broadcast
businesses complemented by  the acquisition  of certain  in-store and  broadcast
properties.  The Company reported net losses  of $15.0 million and $18.6 million
and net earnings of $.5 million for the years ended December 31, 1991, 1992  and
1993,  respectively. The  operating results before  extraordinary items improved
from a $19.3 million loss in 1991 to earnings of $77,000 in 1993.

    In August 1991,  the Company  purchased KOKH-TV,  an independent  television
station  serving Oklahoma City  and simultaneously sold  and donated its KAUT-TV
station assets  in this  market to  a non-commercial  educational licensee.  The
Company  retained  its  rights  to broadcast  programming  provided  by  the FOX
Broadcasting Company network over KOKH-TV. Also in August 1991, ACTMEDIA  Canada
acquired BLS Retail Resource Group, a Canadian in-store marketing company.

    On  January  2,  1992,  the  Company  acquired  65%  of  Media  Meervoud,  a
Netherlands in-store  marketing company  ("MMV"). On  June 1,  1992 the  Company
completed  the acquisition of the broadcast assets of radio stations KCFX-FM and
WOFX-FM. Also, during 1992, the Company wrote off its investment in  Supermarket
Visions, Ltd., a U.K. marketing company ("SVL"), as SVL ceased operations.

    On  July 22,  1993 the  Company completed  the acquisition  of the broadcast
assets of radio station  WKLX-FM. Heritage programmed  and marketed the  station
under  an LMA from May 19, 1993 to the completion of the acquisition. On October
25,  1993  the  Company  agreed  to  acquire  radio  station  WEZW-FM.  Heritage
programmed  and marketed the  station under an  LMA with the  current owner from
such date to the completion of the acquisition on January 1, 1994. The operating
results of  these  stations,  effective  with the  LMAs,  are  included  in  the
consolidated financial statements.

    Due to the numerous acquisitions and dispositions, the results of operations
from  year  to year  are not  comparable. See  Note 2  of Notes  to Consolidated
Financial  Statements  for  additional  information  concerning  the   Company's
acquisitions, dispositions, and related transactions.

RESULTS OF OPERATIONS: 1993 COMPARED TO 1992

    Consolidated  net revenues of $291.2 million represented a 16% increase over
the 1992  revenues  of  $250.9  million. Cost  of  services  of  $151.1  million
increased  10% in  1993 compared to  1992 due  primarily to the  increase in net
revenues. Operating income of $35.5 million in 1993 exceeded the comparable 1992
period by 26%. The loss per share was $.29 versus $1.76 in 1992. The improvement
in the  Company's  operating results  for  the 1993  period  primarily  reflects
revenue  growth from the Instant Coupon Machine by the In-store Marketing Group,
increased local Television  and Radio  Group advertising  revenues and  positive
contributions  from the Radio acquisitions. The loss per share in 1993 was lower
than 1992 due  principally to $7.4  million of additional  operating income,  $6
million  lower interest  expense and  increased average  shares outstanding. The
1993 period included  a $3  million nonrecurring charge  for POP  Radio, a  $1.7
million  writedown  of Television  broadcast program  rights  and a  $.4 million
extraordinary gain on the early extinguishment of debt. The 1992 period included
a $3.3 million writeoff of the SVL investment and $3.6 million of  extraordinary
losses,   net,  recognized  as  a  result  of  the  Company's  1992  refinancing
activities. All  comparisons, unless  otherwise noted,  are for  the year  ended
December 31, 1993 as compared to the comparable 1992 period.

    IN-STORE MARKETING.  The In-store Marketing Group contributed $216.3 million
of  revenues in 1993, an increase of 16% compared to $186.4 million in 1992. The
success of the ICM was a major contributor to this growth. The ICM generated $63
million of revenues in 1993, its first full year of operation, which tripled the
$21 million level  in 1992.  Retailers' Choice  (cooperative promotion  program)
revenues  increased by  16%, primarily as  a result of  management's decision to
increase the

                                       18
<PAGE>
number of programs compared to 1992. Revenues generated per program registered a
small decrease  from  $3.6  million  in  1992  to  $3.5  million  in  1993.  The
International  operations produced an additional $.5 million of revenues in 1993
to a total of $17.7 million.  The International operations were impacted by  the
world-wide  recession,  particularly  in Canada.  Advertising  revenues  in 1993
declined 10% compared to 1992  reflecting the continuing trend toward  promotion
and the shift to ICM and away from the shelf-talk product. Total Impact revenues
declined  by 16% to $53 million in 1993. The number of programs has continued to
decline from 141  in 1991  to 133  in 1992 and  108 in  1993. The  demonstration
business  has  also  seen  increased competition  which  has  adversely affected
pricing.

    Net revenues of the POP Radio product increased to $6.6 million in 1993 from
$6.0 million  in  1992.  In  1993  the Company  announced  that  POP  Radio  was
terminating  the MUZAK  Joint Operating  Agreement, forming  marketing alliances
with three  large  music  network  providers to  accelerate  the  conversion  to
satellite  delivery and  expanding its  in-store audio  network by approximately
9,000 stores. As a result of launching this new program, the Company recorded  a
one-time  nonrecurring  charge  of $3  million  in  the fourth  quarter  of 1993
reflecting the costs of closing a tape machine servicing center ($1.1  million),
the  write-off of obsolete delivery equipment ($1.5 million), and provisions for
other costs  ($.4 million).  These actions  will reduce  the on-going  operating
costs  and long-term capital  requirements for POP Radio,  and increase the size
and quality of the in-store audio network.

    In-store Marketing operating income of  $22.4 million increased by 36%  from
$16.4  million in the 1992 period due  primarily to the increased 1993 revenues,
store operations  efficiencies,  and reduced  POP  Radio losses.  The  operating
margin  increased to  12% in  1993, excluding the  $3 million  POP Radio charge,
compared to 9% in 1992.

    The In-store Marketing Group contributed  74% of the Company's revenues  and
63%  of  operating income  in  1993, and  it is  expected  that this  group will
contribute a higher percentage of the Company's revenues and operating income in
1994.

    TELEVISION.  The  Television Group  generated $41.5 million  of revenues  in
1993,  a 5% increase compared to $39.7 million in 1992. The Television Bureau of
Advertising Time Sales Survey reported  that industry-wide gross local  revenues
increased  by  4.4% and  national  revenues were  up  1% compared  to  1992. The
Television Group's local revenues increased  13% and national revenues  improved
9%  compared to  the 1992 period.  This favorable  performance was substantially
offset by the decline of political advertising from $2.3 million in 1992 to  $.1
million  in 1993. The revenue improvement was  produced by the Oklahoma City and
Pensacola stations.  Pensacola benefited  from local  revenue growth  of 9%  and
national  revenue growth of  19%. The Oklahoma  City station (KOKH-TV) generated
revenues of $7.3 million in 1993 compared to $6.3 million in 1992 primarily as a
result of a 21% increase in local revenues. The continuing emergence of the  FOX
network  and the success of targeting programming  to the age 18-49 audience has
favorably impacted KOKH-TV's ratings. The  group's 1993 results included a  $1.7
million  writedown  of  the  carrying  value of  the  rights  to  two television
broadcast programs at two stations.

    Operating income of $12.4 million, excluding the writedown, increased by  9%
compared  to 1992 primarily as a result of higher revenues. The operating margin
improved from 29% in 1992 to 30% in 1993 excluding the writedown.

    RADIO.  Net revenues of the Radio Group increased by 35% from $24.7  million
in  1992 to $33.4 million  in 1993 as all  of the Company's stations experienced
increased revenues.  The radio  stations acquired  in June  1992 contributed  $3
million  of the increase  and the 1993 acquisitions  contributed $1.5 million of
revenues. Revenues for the stations owned for all of both periods increased  21%
primarily  as  a result  of  improved station  ratings.  The St.  Louis stations
improved revenues from $4.9 million to $7  million in 1993 primarily due to  the
achievement by the FM station of the number one ranking in the market.

                                       19
<PAGE>
    Operating  income  grew from  $3.3 million  in  1992 to  $6 million  in 1993
primarily as a result of the improved revenues by the stations owned for all  of
both periods and an additional $.2 million contributed by the acquired stations.

    CORPORATE  EXPENSES.  Corporate  expenses in 1993  of $3.6 million increased
compared to $2.9 million in 1992  due primarily to increased investor  relations
activities and performance related compensation payments.

    OTHER  OPERATING EXPENSES.  As noted above,  the 1993 period included a $1.7
million writedown  of television  program  rights as  a result  of  management's
assessment of their realizable value (based upon projected future utilization of
the  programs) and the  $3 million POP Radio  nonrecurring expense. In-store new
product development expenses  were approximately  $.8 million in  1992 and  $1.1
million in 1993.

    DEPRECIATION  AND  AMORTIZATION.   Depreciation  and  amortization  of $28.2
million in 1993 increased by 8% compared to $26.1 million in 1992. The  majority
of  the  increase was  due to  higher depreciation  associated with  the capital
expenditures to support the growth of Instant Coupon Machine revenues.

    INTEREST EXPENSE.  Interest expense consists of the following:

<TABLE>
<CAPTION>
                                                                           YEAR ENDED DECEMBER 31,
                                                                       -------------------------------
                                                                         1993       1992       1991
                                                                       ---------  ---------  ---------
                                                                               (IN THOUSANDS)
<S>                                                                    <C>        <C>        <C>
Interest accrued and paid currently..................................  $  30,864  $  32,862  $  26,234
Deferred interest....................................................     --          3,990     11,751
Amortization of deferred financing costs.............................        651        621        655
                                                                       ---------  ---------  ---------
  TOTAL..............................................................  $  31,515  $  37,473  $  38,640
                                                                       ---------  ---------  ---------
                                                                       ---------  ---------  ---------
</TABLE>

    Deferred interest  represents  accretion  of an  8%  subordinated  note  and
13  1/2%  subordinated  debentures. The  decrease  in the  deferred  interest is
primarily a result  of the  retirement of these  debt instruments  in 1992.  The
decrease  in the current interest from 1992 to  1993 is due to lower debt levels
and interest rates.

    OTHER EXPENSES.   Included  in the  1992  results of  operations is  a  $3.3
million  non-cash charge to  reflect the net  writeoff of the  carrying value of
SVL.

    NET INCOME (LOSS).  Primarily  as a result of  an additional $12 million  of
operating  income (excluding writedowns and nonrecurring charges) and $6 million
lower interest expense, the Company improved its operating results from an $18.6
million loss in 1992 to $.5 million earnings in 1993. The loss per share in 1993
is due to the preferred dividend payments and settlement rights accretion.

RESULTS OF OPERATIONS: 1992 COMPARED TO 1991

    Consolidated net revenues of $250.9 million represented a 13% increase  over
the  1991  revenues  of  $222.4  million. Cost  of  services  of  $137.6 million
increased 10% in  1992 compared to  1991 due  to the increase  in net  revenues.
Operating income of $28.1 million in 1992 exceeded the comparable 1991 period by
26%.  The loss per  share was $1.76 versus  $1.97 in 1991.  The year reflected a
strengthening of advertiser spending compared to 1991 and political  advertising
revenues  which  were not  material in  1991. The  improvement in  the Company's
operating results for the 1992 period primarily reflects increased revenues from
the successful launch of  the Instant Coupon Machine  by the In-store  Marketing
Group,  $2.8 million of political advertising revenues, and improved advertising
revenues. The loss per share in 1992 was lower than 1991 due principally to $5.8
million of additional operating income, $1.2 million lower interest expense  and
increased  average  shares  outstanding.  However,  the  write-off  of  the  SVL
investment and the  extraordinary losses,  net, recognized  as a  result of  the
Company's   1992   refinancing   activities  moderated   the   improvement.  All
comparisons, unless otherwise noted, are for the year ended December 31, 1992 as
compared to the comparable 1991 period.

                                       20
<PAGE>
    IN-STORE MARKETING.  The In-store Marketing Group contributed $186.4 million
of revenues in 1992, an increase of 9%, compared to $171.1 million in 1991.  The
success  of the national launch  of the ICM in  1992 generated approximately $21
million  of  additional  revenues.  The  International  operations  produced  an
additional  $6.7 million of revenues in  1992 including $4.3 million of revenues
attributed to a full year  of the BLS Retail  Resource Group acquired in  August
1991  and MMV  which contributed $3.3  million of revenues  in 1992. Advertising
revenues in 1992  were level with  1991 as  a 53% increase  in cart  advertising
revenues  was offset by the  shift to ICM and  away from the shelf-talk product.
Impact promotional services included 133 programs in 1992 versus 141 in 1991,  a
decrease of 6%, which decreased the number of days serviced by 10%. Total Impact
revenues  declined  by  5%. Retailers'  Choice  (cooperative  promotion program)
revenues declined by 23%, partly as a result of management's decision to  reduce
the  number of programs and also due to the packaged goods manufacturers' budget
cutbacks. The revenues generated per program decreased from $3.9 million in 1991
to $3.6 million in 1992, a 7% decline.

    Net sales of the POP  Radio product decreased to  $6.0 million in 1992  from
$8.9  million in 1991 and  $20.2 million in 1990.  In 1992 the following actions
were taken to improve  POP Radio: hiring  a president to manage  Pop Radio as  a
separate  organization, continuing the upgrading  of the technology to satellite
delivery, improving  the service,  and negotiating  with Muzak  to take  on  the
servicing  aspects  of  the network.  POP  Radio hired  several  dedicated sales
representatives and signed up regional  representative firms to address  markets
that have not been penetrated by ACTMEDIA sales people.

    Operating income of $16.4 million increased by 11% from $14.8 million in the
1991  period  due primarily  to  the increased  1992  revenues noted  above. The
operating margins were relatively level with 1991 as they were impacted by lower
revenues from  POP  Radio  and  the lower  margins  generated  by  the  emerging
International operations.

    The  In-store Marketing  Group contributed  74% of  the revenues  and 58% of
operating income in 1992.

    TELEVISION.  The  Television Group  generated $39.7 million  of revenues  in
1992, a 12% increase compared to $35.3 million in 1991. The Television Bureau of
Advertising  Time Sales Survey reported  that industry-wide gross local revenues
and national revenues for 1992 increased  by 6% compared to 1991. The  Company's
television group local revenues increased 11% and national revenues improved 11%
compared  to the  1991 period.  Also, the  Company's 1992  results included $2.3
million of  political  advertising  versus  $.3 million  in  1991.  The  revenue
improvement was produced primarily at the Oklahoma City, Plattsburgh/Hanover and
Pensacola  stations. Pensacola's 1991 results were  impacted by the gulf war and
by the major cutback by automobile advertisers. Plattsburgh also was impacted by
the gulf war  and the recession  in New  England and Canada.  The Oklahoma  City
station  generated revenues of  $6.3 million in  1992 compared to  $5 million in
1991 primarily as a result of the acquisition/ disposition and consolidation  of
the market in August 1991 and the emergence of the Fox network.

    Operating  income  of  $11.4  million  increased  by  28%  compared  to 1991
primarily as a result of higher revenues. The operating margin improved from 25%
in 1991 to 29% in 1992.

    RADIO.  Net revenues of the Radio Group increased by 56% from $15.9  million
in  1991 to  $24.7 million  in 1992.  The radio  stations acquired  in June 1992
contributed $5.7 million of revenues. Revenues for the stations owned for all of
both periods increased 20%  primarily as a result  of improved station  ratings.
Political revenues contributed $.5 million to the 1992 increase.

    Operating  income grew  from $1.3  million in 1991  to $3.3  million in 1992
primarily as a result  of the improved revenues  and $.2 million contributed  by
the acquired stations.

    CORPORATE EXPENSES.  Corporate expenses in 1992 of $2.9 million increased by
11%  compared to  1991 due primarily  to the  executive search fees  for the POP
Radio president and compensation consulting fees.

                                       21
<PAGE>
    OTHER OPERATING EXPENSES.  Included in the 1991 period is a writedown of $.5
million of television program rights as  a result of management's assessment  of
their   realizable  value  (based  upon  projected  future  utilization  of  the
programs). In-store  new product  development  expenses were  approximately  $.8
million in 1992 and $.7 million in 1991.

    DEPRECIATION  AND  AMORTIZATION.   Depreciation  and  amortization  of $26.1
million in 1992 increased by 17% compared to $22.3 million in 1991. The majority
of the  increase was  due to  higher depreciation  associated with  the  capital
expenditures  for  the  Instant Coupon  Machine  national launch  and  the Muzak
equipment purchased in early 1992.

    INTEREST EXPENSE.  Interest expense consists of the following:

<TABLE>
<CAPTION>
                                                                           Year Ended December 31,
                                                                       -------------------------------
                                                                         1992       1991       1990
                                                                       ---------  ---------  ---------
                                                                               (in thousands)
<S>                                                                    <C>        <C>        <C>
Interest accrued and paid currently..................................  $  32,862  $  26,234  $  21,649
Deferred interest....................................................      3,990     11,751     15,356
Amortization of deferred financing costs.............................        621        655      1,103
                                                                       ---------  ---------  ---------
  TOTAL..............................................................  $  37,473  $  38,640  $  38,108
                                                                       ---------  ---------  ---------
                                                                       ---------  ---------  ---------
</TABLE>

    Deferred interest  represents  accretion  of an  8%  subordinated  note  and
13  1/2% subordinated debentures.  The decrease in the  deferred and increase in
current interest  is  primarily  a  result  of  the  retirement  of  these  debt
instruments in 1992.

    OTHER  EXPENSES.   Included  in the  1992  results of  operations is  a $3.3
million non-cash charge to reflect  the net write off  of the carrying value  of
SVL.  Included in  the 1991 results  is a  $1.3 million non-cash  charge for SVL
which was based upon the Company's assessment of the impairment in such carrying
value as a result of operating  losses incurred by such company. Other  expenses
in  1991 also included a loss of $4.1 million in connection with the August 1991
disposition of station KAUT and non-cash income of $3.75 million related to  the
settlement of a pre-acquisition liability of ACTMEDIA.

    NET  LOSS.  Primarily as a result  of the substantial interest expense (both
current and  deferred) of  $37.5 million  and $38.6  million in  1992 and  1991,
respectively,  relating  to  debt  incurred  in  connection  with  the Company's
acquisitions, the depreciation and  amortization charges (relating primarily  to
goodwill and other intangibles which had a balance of $373.4 million at December
31,  1992), and the extraordinary  loss of $3.6 million  in 1992 associated with
debt retirements,  the Company  reported net  losses of  $18.6 million  and  $15
million in 1992 and 1991, respectively.

SEASONALITY AND INFLATION

    The  advertising revenues of  the Company vary over  the calendar year, with
the fourth quarter reflecting the highest revenues for the year. Stronger fourth
quarter results are due in part to In-store having one extra 4-week cycle in the
fourth quarter, increased retail advertising in the fall in preparation for  the
holiday  season, and political  advertising for broadcasting  in election years.
The slowdown  in retail  sales following  the holiday  season accounts  for  the
relatively  weaker  results  generally  experienced in  the  first  quarter. The
Company believes inflation generally has had little effect on its results.

CAPITALIZATION AND LIQUIDITY

    At December 31, 1993, the Company, through its Heritage Media Services, Inc.
subsidiary ("HMSI"),  had  a $130  million  bank credit  facility  (the  "Credit
Agreement").  HMSI  is  the Company's  subsidiary  which owns  ACTMEDIA  and the
Company's broadcasting properties. The credit  facility was comprised of an  $80
million  term loan  which begins  to amortize  on December  31, 1994,  and a $50

                                       22
<PAGE>
million reducing revolving credit facility which begins to decrease on  December
31,  1994. At December 31, 1993, $80 million of the term loan facility and $30.5
million of the revolving credit facility were outstanding. At December 31, 1993,
$19.5  million  of  additional  borrowings  were  available  under  the   Credit
Agreement.  Effective  February  9,  1994,  the  revolving  credit  facility was
increased  to  $75  million,  thereby   providing  an  additional  $25   million
availability  under the Credit Agreement. The Credit Agreement includes a number
of financial and other covenants, including the maintenance of certain operating
and  financial  ratios  and  limitations   on  or  prohibitions  of   dividends,
indebtedness,  liens, capital expenditures, asset sales and certain other items.
Loans under  the Credit  Agreement  are guaranteed  by  the Company  and  HMSI's
domestic  subsidiaries and are secured by a  pledge of the capital stock of HMSI
and its domestic subsidiaries.

    On June 22, 1992, HMSI issued $150 million of 11% senior secured notes  (the
"Senior  Notes") due  June 15,  2002. Interest  on the  Senior Notes  is payable
semi-annually. The Senior  Notes rank  on a  parity with  the obligations  under
HMSI's  Credit  Agreement, are  guaranteed by  the  Company and  HMSI's domestic
subsidiaries and  are secured  by a  pledge of  capital stock  of HMSI  and  its
domestic  subsidiaries. The Senior Notes include a number of financial and other
covenants.

    On October 1, 1992 the Company issued $50 million of 11% senior subordinated
notes  (the  "Subordinated  Notes")  due  October  1,  2002.  Interest  on   the
Subordinated   Notes  is  payable  semi-annually.  The  Subordinated  Notes  are
subordinate in right  of payment  to the  prior payment  in full  of the  Credit
Agreement and the Senior Notes.

    In  mid-1989,  the  Company  issued approximately  $7.55  million  in equity
settlement rights (the "Rights")  (7.55 million Rights)  in connection with  the
financing  of the  ACTMEDIA acquisition.  At the  time of  issuance these Rights
entitled the  holders to  approximately 18%  of  the fair  market value  of  the
business, properties and assets of ACTMEDIA as a going concern ("Net Equity") as
determined  in 1994 or 1996  in accordance with put/call  features of the Rights
purchase agreement. Depending on  the circumstances under  which the Rights  are
retired,  the Company can pay this value in common stock or cash or subordinated
notes convertible into common stock. To the extent such amount is paid in common
stock, the valuation is required  to be increased by  4%. At December 31,  1993,
the   amount  of  ACTMEDIA's   indebtedness  (substantially  all   of  which  is
intercompany indebtedness) was approximately $160 million. During the past  four
years  the Company  acquired 1.6 million  of the  Rights at an  average price of
approximately $2.72  per Right  in  privately negotiated  transactions,  thereby
reducing the outstanding Rights to 5.9 million or 14.1% of the Net Equity.

    The  Rights mature seven years  from the date of  issuance (March 19, 1996),
but they may  be redeemed at  the option of  the holder ("put  options") or  the
Company  ("call options") at certain specified times during the period that they
are outstanding. The initial put and  call options become available in 1994.  On
or  after April 19, 1994 (but prior to May 19, 1994), the Company is required to
select an independent appraiser to determine the Net Equity. Upon completion  of
the  appraisal  process, the  holders  of the  Rights  will be  notified  of the
appraised valuation of the Net Equity and the resultant valuation of the Rights.

    For a period  of 30  days following such  notification, the  holders of  the
Rights may exercise a put option at such valuation. Also during that period, the
Company  may exercise a  call option at  such valuation. The  put options may be
paid in cash or,  at the option  of the Company,  in Class A  or Class C  common
stock,  a combination of cash and common  stock or, in certain circumstances, in
subordinated notes convertible  into common stock.  The call options  are to  be
paid  in cash unless  such payment would create  an "adverse contractual effect"
(defined generally as default  under, or conflict  with, agreements relating  to
the  Company's indebtedness)  for the Company,  in which event,  the Company may
utilize the same payment process as described for the put option. To the  extent
that  neither the put nor the call  options are exercised prior to maturity date
of the Rights, the Company  is required to exercise a  call option on that  date
under  the  terms  set  forth  above, utilizing  a  valuation  determined  by an
independent appraiser. To the extent the  options are paid in cash, the  Company
will  utilize cash provided  by operations and/or  borrowings against the Credit
Agreement.

                                       23
<PAGE>
    The Rights were initially recorded at their estimated fair value at the date
of issuance  which  approximated  $7,550,000.  From time  to  time  the  Company
estimates  the Net Equity and the resultant estimate of the value of the Rights.
To the  extent that  such estimate  of value  exceeds the  carrying value,  such
excess  is being accreted by the interest method to accumulated deficit over the
appropriate accounting  period. At  December 31,  1993, the  carrying value  was
$19,514,000.  The  Company  intends  to  increase  this  carrying  value through
additional accretion, to approximately $25,000,000 by June 30, 1994. The Company
will continue to  accrete the carrying  value of the  Rights to their  estimated
value until they are liquidated under one of the options discussed above.

    If,  as a  result of  the independent  appraisal process  described above, a
valuation is determined that is above or below the accreted carrying value,  the
Company  will reflect such value through adjustment to the carrying value and to
the accumulated deficit  at June 30,  1994. Any such  increase in the  valuation
would  reduce the Company's  net income per  share or increase  the net loss per
share and any such  decrease in the valuation  would increase the Company's  net
income per share or reduce the net loss per share for the six months ending June
30,  1994, and, if the  puts or calls are  exercised, would similarly affect the
amount of common stock to be issued (if the price were paid in common stock)  or
the indebtedness to be incurred (if the price were paid in cash).

    Based  upon the foregoing debt and settlement right obligations, the Company
is currently highly leveraged,  and it is  expected to continue  to have a  high
level  of debt for the foreseeable future.  As of December 31, 1993, the Company
had indebtedness  (long-term  debt,  including current  installments  and  notes
payable)   of  approximately   $315.0  million   and  stockholders'   equity  of
approximately $86.6  million,  and accordingly,  a  consolidated  debt-to-equity
ratio  of 3.6 to 1. As  a result of its leverage  and in order to repay existing
indebtedness, the Company  will be  required to  generate substantial  operating
cash  flow,  refinance  its  indebtedness,  make  asset  sales  or  effect  some
combination of  the  foregoing.  The  ability  of  the  Company  to  meet  these
requirements  will depend on, among other things, prevailing economic conditions
and financial, business and other factors, some of which are beyond the  control
of  the  Company.  Further,  being  primarily  a  holding  company  of operating
companies through HMSI, the Company's ability to repay its indebtedness incurred
at the parent company level  will be limited by  restrictions on the ability  of
HMSI  under  the  Credit Agreement  and  the  Senior Notes  to  declare  and pay
dividends to the Company. Under the credit agreement, at December 31, 1993,  the
total  amount of dividends that  could be paid by HMSI  to the Company was $22.6
million. As a result of an amendment  to the credit agreement dated February  9,
the  total amount of available  dividends was increased to  $50 million, if such
dividends are  required for  the purchase  or redemption  of settlement  rights.
Under  the Senior  Note Indenture,  at December  31, 1993,  the total  amount of
dividends that could  be paid by  HMSI to  the Company was  $43.3 million.  Such
dividends  are not permitted if,  as a result of  such payments, a default would
occur under  either the  credit agreement  or the  Senior Note  Indenture. As  a
result  of the foregoing restrictions, consolidated  net assets of HMSI totaling
$136.3 million at  December 31, 1993  are not  available to the  Company to  pay
dividends or repay debt.

    On February 1, 1994, the holders of all of the Company's Series B and Series
C  Convertible  Preferred Stock  converted their  161,945 preferred  shares into
429,609 Class A common shares and 693,560  Class C common shares at the rate  of
6.94  common shares  for each preferred  share thereby  increasing the Company's
common shares outstanding to 17.5  million and eliminating the Company's  annual
preferred dividend obligation of $1.8 million.

    The  Company has  focused its growth  strategy on acquiring  media and other
communications-related properties it believes  have the potential for  long-term
appreciation  and aggressively  managing the  operations of  these properties to
improve their operating results.  The Company has  historically used cash  flows
from  financing activities  to fund its  acquisitions and  investments while the
operations are expected to generate cash  flow sufficient to fund their  ongoing
expenditure requirements.

    Cash  flows provided by  operating activities increased  to $40.9 million in
1993 from $17.1 million in 1992. The improvement is primarily attributable to an
additional $14 million of EBITDA, a $4

                                       24
<PAGE>
million  decrease  in  interest  payments  in  1993  and  improved   receivables
collections.  In 1992 cash  flows provided by  operating activities decreased by
$4.1 million compared  to 1991 due  to higher interest  payments and  receivable
levels.

    In  1993  significant uses  of cash  in  investing and  financing activities
included the  following: $9.1  million  for the  retirement  of debt  and  other
liabilities,  $2.8 million for  purchase of settlement  rights, $5.1 million for
acquisitions and investments, and $18.5 million for capital expenditures.

    In 1992, cash flows from financing activities included $42.1 million of  net
proceeds  from the issuance  of additional Class A  common stock. These proceeds
were used primarily to fund the $30  million cash component of the Company's  8%
subordinated  note retirement  and to fund  the $7.9 million  acquisition of the
Kansas  City  and  Cincinnati  radio  stations.  Cash  flows  used  for  capital
expenditures  in investing activities  during 1992 were  generated by cash flows
from operating activities.  In 1991,  cash flows from  financing activities  and
cash  flows used in  investing activities reflect  increased bank borrowings and
proceeds from the issuance  of the Series  B and Series  C Preferred Stock.  The
preferred stock proceeds were utilized, along with the proceeds from the sale of
KDAY-AM,  to purchase a portion of HMI's 13.5%  debentures at a gain and to fund
the cash component of the KOKH-TV and BLS Retail Resource Group acquisitions.

    Capital expenditures increased from $15.5  million in 1992 to $18.5  million
in  1993. This increase was due primarily  to the purchase of additional Instant
Coupon Machines.  Also, the  Company completed  two nonrecurring  projects:  the
upgrade  of the  management information  systems of  the In-store  Group and the
construction of new broadcast facilities for the Pensacola television station.

    Capital requirements  related  to  acquisitions for  1994  are  expected  to
include  approximately $2 million  for the In-store  Marketing Group's Australia
and New Zealand acquisitions  (completed in February 1994),  $5 million for  the
Milwaukee  radio station (completed  in January 1994), and  $7.2 million for the
St. Louis radio  station scheduled  to close  in March 1994.  As a  part of  the
commitment  to the new  marketing alliances, the  Company made payments totaling
$.8 million in  1993 and is  expecting to make  payments of $4  million in  1994
representing  the  Company's share  of the  cost of  the network  upgrade. These
payments are for exclusive marketing rights which are amortized over the term of
the retail chain agreements (five years). These requirements will be provided by
funds generated from operations.

NEW ACCOUNTING PRONOUNCEMENTS

    The Company does  not presently provide  post-retirement or  post-employment
benefits,  as  defined in  FASB Statement  No.  106, "Employers'  Accounting for
Postretirement Benefits Other Than Pensions" and No. 112, "Employers' Accounting
for Postemployment Benefits." Accordingly, these Statements will not impact  the
Company's  consolidated  financial  statements. In  addition,  adoption  of FASB
Statement No. 114, "Accounting by Creditors for Impairment of a Loan", which  is
effective for financial statements for fiscal years beginning after December 15,
1994, is not anticipated to have a material effect on the Company's consolidated
financial statements.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

    The  consolidated  financial statements  of  Heritage Media  Corporation and
Subsidiaries as of December 31, 1993 and  1992 and for the years ended  December
31, 1993, 1992 and 1991 are included on pages F-1 through F-32 herein.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

    None.

                                       25
<PAGE>
                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

    Certain information in response to this item is incorporated by reference to
the disclosure contained under the heading "Directors and Executive Officers" in
the Proxy Statement.

ITEM 11.  EXECUTIVE COMPENSATION.

    Certain information in response to this item is incorporated by reference to
the disclosure contained under the heading "Directors and Executive Officers" in
the Proxy Statement.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

    Information  in response  to this item  is incorporated by  reference to the
disclosure contained under the headings "Principal Stockholders" and  "Directors
and Executive Officers" in the Proxy Statement.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

    Information  in response  to this item  is incorporated by  reference to the
disclosure contained under the heading "Directors and Executive Officers" in the
Proxy Statement.

                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

    (a)  The following documents are filed as a part of this report:

    (1) Financial Statements:

        Financial  Statements  to  this  form  are  listed  in  the  "Index   to
    Consolidated Financial Statements" at page F-1.

    (2) Schedules:

        Financial  statement schedules to this form  are listed in the "Index to
    Consolidated Financial Statements" at page F-1 herein.

    (3) Exhibits:

        See "Exhibit Index" included herein.

    Registrant agrees to furnish, upon the request of the Commission, a copy  of
all  constituent instruments defining the rights of holders of long-term debt of
Registrant and its consolidated subsidiaries.

    (b)  Reports on Form 8-K.

    None.

                                       26
<PAGE>
                           HERITAGE MEDIA CORPORATION
                               INDEX TO EXHIBITS

<TABLE>
<CAPTION>
  EXHIBIT
   NUMBER
- ------------
<C>           <S>
        3(a)  Articles of incorporation (1)
        3(b)  Bylaws (2)
        4(a)  Indenture dated as of June 15, 1992 of Heritage Media Services, Inc. ("HMSI") to Bankers Trust
               Company (3)
        4(b)  Form of Pledge Agreement among the Company, certain subsidiaries of the Company, Bankers Trust
               Company and Citibank N.A. (3)
        4(c)  Indenture dated as of October 1, 1992 of the registrant to Bank of Montreal Trust Company (4)
        4(d)  Settlement Rights Agreement dated July 19, 1989 among the registrant, Actmedia, Inc., Citibank N.A.
               and the purchasers listed on Schedule I thereto (5)
        4(e)  Master Equity Registration Rights Agreement dated July 19, 1989 between the registrant and various
               subscribers (5)
        4(f)  Form of Equity Subscription Agreement dated July 19, 1989 between the registrant and various
               subscribers (5)
       10(a)  Stock Subscription and Registration Rights Agreement dated as of February 21, 1989 by and among the
               registrant and HC Crown Corp. (6)
       10(b)  Form of Credit Agreement among HMSI, the banks named therein, Citibank, N.A., as agent and
               NationsBank of Texas, N.A., as co-agent (3)
       10(c)  Registrant's Amended and Restated Stock Option Plan (See Exhibit A of Exhibit 99)
       10(d)  Registrant's Employee Stock Ownership Plan, as amended (8)
       10(e)  Actmedia Stock Appreciation Rights Plan of 1990 (5)
       10(f)  Securities Exchange Agreement between the Company and Heritage Investments, Inc. (9)
       10(h)  Letter Agreement dated September 28, 1992 between the Company and Heritage Investments, Inc. (9)
       23(a)  Consent of KPMG Peat Marwick (7)
       99     Proxy Statement for annual meeting to be held on May 26, 1994 (7)
<FN>
- ------------------------
(1)  Filed  as  an Exhibit  to the  registrant's  Form 10-K  for the  year ended
     December 31, 1989 and incorporated herein by reference.
(2)  Filed as  an Exhibit  to the  registrant's  Form 10-K  for the  year  ended
     December 31, 1990 and incorporated herein by reference.
(3)  Filed as an Exhibit to the registrant's Registration Statement No. 33-47953
     on Form S-2 and incorporated herein by reference.
(4)  Filed as an Exhibit to the registrant's Registration Statement No. 33-52062
     on Form S-2 and incorporated herein by reference.
(5)  Filed  as  an Exhibit  to the  registrant's  Form 10-K  for the  year ended
     December 31, 1989 and incorporated herein by reference.
(6)  Filed as an  Exhibit to Amendment  No. 4 to  the Schedule 13D  filed by  HC
     Crown Corp.
(7)  Filed herewith.
(8)  Filed  as an  Exhibit to Amendment  No. 2 to  the registrant's Registration
     Statement on Form S-8 and incorporated herein by reference.
(9)  Filed as an Exhibit to the registrant's Registration Statement No. 33-46107
     on Form S-2 and incorporated herein by reference.
</TABLE>

                                       27
<PAGE>
    Pursuant to  the requirements  of  Section 13  or  15(d) of  the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized on March 8, 1994.

                                          HERITAGE MEDIA CORPORATION

                                          By _______/s/_DAVID N. WALTHALL_______
                                                      David N. Walthall
                                                   PRESIDENT AND DIRECTOR

    Pursuant  to the requirements  of the Securities Exchange  Act of 1934, this
report has  been  signed  below  by  the following  persons  on  behalf  of  the
registrant and in the capacities and on the dates indicated.

<TABLE>
<C>                                           <S>                            <C>
            /s/JAMES M. HOAK, JR              Chairman of the Board and
             James M. Hoak, Jr.                Director                       March 8, 1994
                                              President and Director
            /s/DAVID N. WALTHALL               (Principal Executive           March 8, 1994
             David N. Walthall                 Officer)
                                              Executive Vice President and
           /s/JOSEPH D. MAHAFFEY               Director (Principal            March 8, 1994
             Joseph D. Mahaffey                Financial Officer)
                                              Vice President and Controller
              /s/JAMES P. LEHR                 (Principal Accounting          March 8, 1994
               James P. Lehr                   Officer)
              James S. Cownie                 Director
             /s/JOSEPH M. GRANT
              Joseph M. Grant                 Director                        March 8, 1994
              Clark A. Johnson                Director
              /s/ALAN R. KAHN
                Alan R. Kahn                  Director                        March 8, 1994
</TABLE>

                                       28
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                             ---------
<S>                                                                                                          <C>
Consolidated Financial Statements:
  Independent Auditors' Report.............................................................................        F-2
  Consolidated Balance Sheets as of December 31, 1993 and 1992.............................................        F-3
  Consolidated Statements of Operations for the years ended December 31, 1993, 1992 and 1991...............        F-4
  Consolidated Statements of Stockholders' Equity for the years ended December 31, 1993, 1992 and 1991.....        F-5
  Consolidated Statements of Cash Flows for the years ended December 31, 1993, 1992 and 1991...............        F-6
  Notes to Consolidated Financial Statements...............................................................        F-7
Financial Statement Schedules:
   III. Condensed Financial Information of Registrant as of December 31, 1993 and 1992 and for the years
        ended December 31, 1993, 1992 and 1991.............................................................       F-24
    V.  Property and Equipment for the years ended December 31, 1993, 1992 and 1991........................       F-29
   VI. Accumulated Depreciation of Property and Equipment for the years ended December 31, 1993, 1992 and
       1991................................................................................................       F-30
  VIII. Allowance for Doubtful Accounts for the years ended December 31, 1993, 1992 and 1991...............       F-31
    X. Supplementary Income Statement Information for the years ended December 31, 1993, 1992 and 1991.....       F-32
</TABLE>

    All  other schedules have  been omitted because  the required information is
inapplicable, immaterial or is presented in the financial statements or  related
notes.

                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT

The Board of Directors and Stockholders
Heritage Media Corporation:

    We  have  audited the  consolidated financial  statements of  Heritage Media
Corporation and subsidiaries as listed in the accompanying index. In  connection
with  our audits of the consolidated  financial statements, we also have audited
the financial statement  schedules as  listed in the  accompanying index.  These
consolidated  financial  statements and  financial  statement schedules  are the
responsibility of the Company's management. Our responsibility is to express  an
opinion  on  these  consolidated financial  statements  and  financial statement
schedules based on our audits.

    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our  opinion, the  consolidated financial  statements referred  to  above
present  fairly, in  all material respects,  the financial  position of Heritage
Media Corporation and  subsidiaries as of  December 31, 1993  and 1992, and  the
results  of their operations and  their cash flows for each  of the years in the
three-year period ended December 31, 1993, in conformity with generally accepted
accounting principles. Also,  in our  opinion, the  related financial  statement
schedules,  when  considered in  relation  to the  basic  consolidated financial
statements taken  as a  whole, present  fairly, in  all material  respects,  the
information set forth therein.

                                                    KPMG PEAT MARWICK

Dallas, Texas
February 25, 1994

                                      F-2
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                           DECEMBER 31, 1993 AND 1992
                             (DOLLARS IN THOUSANDS)
                                     ASSETS

<TABLE>
<CAPTION>
                                                                                               1993        1992
                                                                                            ----------  ----------
<S>                                                                                         <C>         <C>
Current assets:
  Cash and cash equivalents...............................................................  $    4,416  $    1,218
  Trade receivables, net of allowance for doubtful accounts of $2,778 in 1993 and $1,487
   in 1992................................................................................      47,911      47,566
  Prepaid expenses and other..............................................................       3,331       3,958
  Inventory...............................................................................       4,435       4,348
  Broadcast program rights................................................................       1,465       1,989
  Deferred income taxes (note 9)                                                                 3,304      --
                                                                                            ----------  ----------
        Total current assets..............................................................      64,862      59,079
                                                                                            ----------  ----------
Property and equipment:
  In-store marketing equipment............................................................      39,228      40,691
  Broadcasting equipment..................................................................      37,134      34,695
  Buildings and improvements..............................................................       9,206       6,908
  Other equipment.........................................................................       7,600       6,287
  Land....................................................................................       2,490       2,490
                                                                                            ----------  ----------
                                                                                                95,658      91,071
  Less accumulated depreciation...........................................................      38,236      35,239
                                                                                            ----------  ----------
        Net property and equipment........................................................      57,422      55,832
                                                                                            ----------  ----------
Goodwill and other intangibles, net (note 1(b))...........................................     363,667     373,426
Noncurrent broadcast program rights.......................................................       1,859       3,117
Deferred finance costs, net...............................................................       3,849       4,498
Other assets..............................................................................       1,190         344
                                                                                            ----------  ----------
                                                                                            $  492,849  $  496,296
                                                                                            ----------  ----------
                                                                                            ----------  ----------
                                       LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current installments of long-term debt (note 4).........................................  $    2,076  $      960
  Accounts payable........................................................................      14,299      11,814
  Accrued expenses (note 3)...............................................................      32,592      29,649
  Broadcast program rights payable (note 10)..............................................       2,188       2,751
  Deferred advertising revenues...........................................................      17,338      14,009
                                                                                            ----------  ----------
        Total current liabilities.........................................................      68,493      59,183
Long-term debt, excluding current portion (note 4)........................................     312,913     318,425
Broadcast program rights payable, excluding current portion (note 10).....................       1,460       2,005
Other long-term liabilities...............................................................         523       6,649
Deferred income taxes (note 9)............................................................       3,304      --
Settlement rights (note 5)................................................................      19,514      18,821
Stockholders' equity (notes 4, 5, 6 and 7):
  Preferred stock, no par value, authorized 60,000,000 shares
    Issued, 22,117 shares of Series B and 139,828 shares of Series C in 1993 and 1992.....      16,195      16,195
  Common stock, $.01 par value:
    Class A -- 40,000,000 shares authorized. Issued, 12,236,856 shares in 1993 and
     11,352,791 shares in 1992............................................................         123         113
    Class B -- Issued, 1,600,000 shares in 1992...........................................      --              16
    Class C -- 10,000,000 shares authorized. Issued, 4,136,168 shares in 1993 and 1992....          41          41
  Additional paid-in capital..............................................................     202,743     201,986
  Accumulated deficit.....................................................................    (130,862)   (126,052)
  Accumulated foreign currency translation adjustments....................................      (1,144)       (632)
  Class A common stock in treasury, at cost (32,828 shares in 1993 and 1992)..............        (454)       (454)
                                                                                            ----------  ----------
        Total stockholders' equity........................................................      86,642      91,213
Commitments and contingencies (notes 2, 5, 8 and 10)
                                                                                            ----------  ----------
                                                                                            $  492,849  $  496,296
                                                                                            ----------  ----------
                                                                                            ----------  ----------
</TABLE>

          See accompanying notes to consolidated financial statements.

                                      F-3
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                (DOLLARS IN THOUSANDS, EXCEPT SHARE INFORMATION)

<TABLE>
<CAPTION>
                                                                           1993           1992           1991
                                                                       -------------  -------------  -------------
<S>                                                                    <C>            <C>            <C>
Net revenues:
  In-store marketing.................................................  $     216,319  $     186,445  $     171,136
  Television.........................................................         41,517         39,703         35,319
  Radio..............................................................         33,369         24,743         15,905
                                                                       -------------  -------------  -------------
                                                                             291,205        250,891        222,360
                                                                       -------------  -------------  -------------
Costs and expenses:
  Cost of services:
    In-store marketing...............................................        131,449        120,105        111,064
    Television.......................................................         10,166          9,833          8,996
    Radio............................................................          9,477          7,681          4,562
  Selling, general and administrative................................         70,669         58,219         51,954
  Depreciation.......................................................         16,268         14,499         10,900
  Amortization of goodwill and other assets..........................         11,912         11,643         11,413
  Writedown of program rights........................................          1,678       --                  490
  Product development costs..........................................          1,091            811            681
  Other nonrecurring costs (note 8)..................................          3,000       --             --
                                                                       -------------  -------------  -------------
                                                                             255,710        222,791        200,060
                                                                       -------------  -------------  -------------
      Operating income...............................................         35,495         28,100         22,300
                                                                       -------------  -------------  -------------
Other expense:
  Interest (note 4)..................................................        (31,515)       (37,473)       (38,640)
  Other, net (note 2)................................................           (959)        (4,013)        (2,492)
                                                                       -------------  -------------  -------------
                                                                             (32,474)       (41,486)       (41,132)
                                                                       -------------  -------------  -------------
      Income (loss) before income taxes and extraordinary items......          3,021        (13,386)       (18,832)
Income taxes (note 9)................................................         (2,944)        (1,580)          (446)
                                                                       -------------  -------------  -------------
      Income (loss) before extraordinary items.......................             77        (14,966)       (19,278)
Extraordinary items -- gain (loss) on early extinguishment of debt
 (note 4)............................................................            435         (3,594)         4,320
                                                                       -------------  -------------  -------------
      Net income (loss)..............................................  $         512  $     (18,560) $     (14,958)
                                                                       -------------  -------------  -------------
                                                                       -------------  -------------  -------------
Net loss applicable to common stock (note 1(k))......................  $      (4,810) $     (25,465) $     (20,435)
                                                                       -------------  -------------  -------------
                                                                       -------------  -------------  -------------
Weighted average shares outstanding..................................     16,314,023     14,449,215     10,368,624
                                                                       -------------  -------------  -------------
                                                                       -------------  -------------  -------------
Loss per common share (note 1(k)):
  Before extraordinary items.........................................          $(.32)        $(1.51)        $(2.39)
  Net loss...........................................................          $(.29)        $(1.76)        $(1.97)
</TABLE>

          See accompanying notes to consolidated financial statements.

                                      F-4
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                          COMMON STOCK
                                                                       ---------------------------------------------------
                                                   PREFERRED STOCK              CLASS A                   CLASS B
                                                 --------------------  -------------------------  ------------------------
                                                  SHARES     AMOUNT       SHARES       AMOUNT       SHARES       AMOUNT
                                                 ---------  ---------  ------------  -----------  -----------  -----------
<S>                                              <C>        <C>        <C>           <C>          <C>          <C>
Balance, December 31, 1990                          --      $  --         6,585,733   $      66     2,000,000   $      20
Private placement for cash and debentures......    161,945     16,195       --           --           --           --
Acquisitions...................................     --         --            25,000      --           --           --
Exercise of employee stock options.............     --         --            11,025      --           --           --
Accretion of settlement rights.................     --         --           --           --           --           --
Preferred stock dividends......................     --         --           --           --           --           --
Net loss.......................................     --         --           --           --           --           --
                                                 ---------  ---------  ------------       -----   -----------         ---
Balance, December 31, 1991.....................    161,945     16,195     6,621,758          66     2,000,000          20
Issuance of shares to retirement savings
 plan..........................................     --         --            16,328      --           --           --
Public offering of Class A common stock........     --         --         4,500,000          45       --           --
Private placement of Class C common stock for
 subordinated note payable.....................     --         --           --           --           --           --
Conversion of Class B common stock.............     --         --           200,000           2      (400,000)         (4)
Exercise of employee stock options.............     --         --            14,705      --           --           --
Excess of purchase price over carrying amount
 of settlement rights retired..................     --         --           --           --           --           --
Accretion of settlements rights................     --         --           --           --           --           --
Preferred stock dividends......................     --         --           --           --           --           --
Foreign currency translation adjustment........     --         --           --           --           --           --
Net loss.......................................     --         --           --           --           --           --
                                                 ---------  ---------  ------------       -----   -----------         ---
Balance, December 31, 1992.....................    161,945     16,195    11,352,791         113     1,600,000          16
Issuance of shares to retirement savings
 plan..........................................     --         --            48,392           1       --           --
Conversion of Class B common stock.............     --         --           800,000           8    (1,600,000)        (16)
Exercise of employee stock options.............     --         --            35,673           1       --           --
Excess of purchase price over carrying amount
 of settlement rights retired..................     --         --           --           --           --           --
Accretion of settlement rights.................     --         --           --           --           --           --
Preferred stock dividends......................     --         --           --           --           --           --
Foreign currency translation adjustment........     --         --           --           --           --           --
Net income.....................................     --         --           --           --           --           --
                                                 ---------  ---------  ------------       -----   -----------         ---
Balance, December 31, 1993.....................    161,945  $  16,195    12,236,856   $     123       --        $  --
                                                 ---------  ---------  ------------       -----   -----------         ---
                                                 ---------  ---------  ------------       -----   -----------         ---

<CAPTION>

                                                                                                    ACCUMULATED
                                                                                                      FOREIGN     TREASURY
                                                         CLASS C          ADDITIONAL                  CURRENCY      STOCK
                                                 -----------------------   PAID-IN    ACCUMULATED   TRANSLATION   ---------
                                                   SHARES      AMOUNT      CAPITAL      DEFICIT     ADJUSTMENTS    SHARES
                                                 ----------  -----------  ----------  ------------  ------------  ---------
<S>                                              <C>          <C>
Balance, December 31, 1990                        2,800,447   $      28   $  146,831   $  (80,152)   $   --         (32,828)
Private placement for cash and debentures......      --          --             (196)      --            --          --
Acquisitions...................................      --          --              (38)      --            --          --
Exercise of employee stock options.............      --          --              157       --            --          --
Accretion of settlement rights.................      --          --           --           (3,859)       --          --
Preferred stock dividends......................      --          --           --           (1,618)       --          --
Net loss.......................................      --          --           --          (14,958)       --          --
                                                 ----------         ---   ----------  ------------  ------------  ---------
Balance, December 31, 1991.....................   2,800,447          28      146,754     (100,587)       --         (32,828)
Issuance of shares to retirement savings
 plan..........................................      --          --              227       --            --          --
Public offering of Class A common stock........      --          --           41,847       --            --          --
Private placement of Class C common stock for
 subordinated note payable.....................   1,335,721          13       13,010       --            --          --
Conversion of Class B common stock.............      --          --                2       --            --          --
Exercise of employee stock options.............      --          --              146       --            --          --
Excess of purchase price over carrying amount
 of settlement rights retired..................      --          --           --             (382)       --          --
Accretion of settlements rights................      --          --           --           (4,742)       --          --
Preferred stock dividends......................      --          --           --           (1,781)       --          --
Foreign currency translation adjustment........      --          --           --           --              (632)     --
Net loss.......................................      --          --           --          (18,560)       --          --
                                                 ----------         ---   ----------  ------------  ------------  ---------
Balance, December 31, 1992.....................   4,136,168          41      201,986     (126,052)         (632)    (32,828)
Issuance of shares to retirement savings
 plan..........................................      --          --              471       --            --          --
Conversion of Class B common stock.............      --          --                8       --            --          --
Exercise of employee stock options.............      --          --              278       --            --          --
Excess of purchase price over carrying amount
 of settlement rights retired..................      --          --           --              (16)       --          --
Accretion of settlement rights.................      --          --           --           (3,525)       --          --
Preferred stock dividends......................      --          --           --           (1,781)       --          --
Foreign currency translation adjustment........      --          --           --           --              (512)     --
Net income.....................................      --          --           --              512        --          --
                                                 ----------         ---   ----------  ------------  ------------  ---------
Balance, December 31, 1993.....................   4,136,168   $      41   $  202,743   $ (130,862)   $   (1,144)    (32,828)
                                                 ----------         ---   ----------  ------------  ------------  ---------
                                                 ----------         ---   ----------  ------------  ------------  ---------

<CAPTION>

                                                                 TOTAL
                                                              STOCKHOLDERS'
                                                   AMOUNT        EQUITY
                                                 -----------  ------------
Balance, December 31, 1990                        $    (454)   $   66,339
Private placement for cash and debentures......      --            15,999
Acquisitions...................................      --               (38)
Exercise of employee stock options.............      --               157
Accretion of settlement rights.................      --            (3,859)
Preferred stock dividends......................      --            (1,618)
Net loss.......................................      --           (14,958)
                                                 -----------  ------------
Balance, December 31, 1991.....................        (454)       62,022
Issuance of shares to retirement savings
 plan..........................................      --               227
Public offering of Class A common stock........      --            41,892
Private placement of Class C common stock for
 subordinated note payable.....................      --            13,023
Conversion of Class B common stock.............      --            --
Exercise of employee stock options.............      --               146
Excess of purchase price over carrying amount
 of settlement rights retired..................      --              (382)
Accretion of settlements rights................      --            (4,742)
Preferred stock dividends......................      --            (1,781)
Foreign currency translation adjustment........      --              (632)
Net loss.......................................      --           (18,560)
                                                 -----------  ------------
Balance, December 31, 1992.....................        (454)       91,213
Issuance of shares to retirement savings
 plan..........................................      --               472
Conversion of Class B common stock.............      --            --
Exercise of employee stock options.............      --               279
Excess of purchase price over carrying amount
 of settlement rights retired..................      --               (16)
Accretion of settlement rights.................      --            (3,525)
Preferred stock dividends......................      --            (1,781)
Foreign currency translation adjustment........      --              (512)
Net income.....................................      --               512
                                                 -----------  ------------
Balance, December 31, 1993.....................   $    (454)   $   86,642
                                                 -----------  ------------
                                                 -----------  ------------
</TABLE>

          See accompanying notes to consolidated financial statements.

                                      F-5
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                 1993        1992        1991
                                                                              ----------  ----------  ----------
<S>                                                                           <C>         <C>         <C>
Cash flows from operating activities:
  Net income (loss).........................................................  $      512  $  (18,560) $  (14,958)
  Adjustments to reconcile net income (loss) to net cash provided by
   operating activities:
    Noncash interest and amortization of deferred finance costs.............         651       4,611      12,406
    Depreciation............................................................      16,268      14,499      10,900
    Amortization:
      Broadcast program rights..............................................       2,188       2,118       1,974
      Goodwill and other assets.............................................      11,912      11,643      11,413
    Writedown of program rights.............................................       1,678      --             490
    Write-off of foreign investment.........................................      --           3,260       1,300
    Write-off of fixed assets...............................................       1,685      --          --
    (Gain) loss on retirement of debt.......................................        (435)      3,594      (4,320)
    Increase (decrease) in deferred revenue.................................       3,329       5,978        (415)
    Other...................................................................         617          94         723
    Changes in certain assets and liabilities, net of effects of
     acquisitions:
      Accounts receivable...................................................        (345)    (11,463)      9,716
      Other assets..........................................................         597        (911)      2,104
      Accounts payable and accrued expenses.................................       2,273       2,206     (10,133)
                                                                              ----------  ----------  ----------
      Net cash provided by operating activities.............................      40,930      17,069      21,200
                                                                              ----------  ----------  ----------
Cash flows from investing activities:
  Acquisitions, net of cash acquired........................................      (5,106)    (11,901)     (4,447)
  Capital expenditures......................................................     (18,534)    (15,531)    (11,421)
  Proceeds from sale of property and equipment..............................         152         107       5,679
  Purchase of in-store marketing rights.....................................        (834)     --          --
                                                                              ----------  ----------  ----------
      Net cash used in investing activities.................................     (24,322)    (27,325)    (10,189)
                                                                              ----------  ----------  ----------
Cash flows from financing activities:
  Long-term borrowings......................................................      91,970     377,600     133,350
  Retirements:
    Long-term debt..........................................................     (96,795)   (400,288)   (150,456)
    Broadcast program rights payable........................................      (3,229)     (3,868)     (4,110)
    Other long-term liabilities.............................................      (1,006)       (295)     (1,193)
  Issuance of common stock..................................................         279      42,140         122
  Purchase of settlement rights.............................................      (2,848)     (1,300)     --
  Issuance of preferred stock...............................................      --          --          14,582
  Dividends on preferred stock..............................................      (1,781)     (1,781)     (1,320)
  Collections on notes receivable...........................................      --           1,222      --
  Payment of deferred finance costs.........................................      --          (4,800)       (338)
                                                                              ----------  ----------  ----------
    Net cash (used) provided by financing activities........................     (13,410)      8,630      (9,363)
                                                                              ----------  ----------  ----------
Net change during year......................................................       3,198      (1,626)      1,648
Cash and cash equivalents at beginning of year..............................       1,218       2,844       1,196
                                                                              ----------  ----------  ----------
Cash and cash equivalents at end of year....................................  $    4,416  $    1,218  $    2,844
                                                                              ----------  ----------  ----------
                                                                              ----------  ----------  ----------
Cash paid for interest (note 4).............................................  $   31,141  $   65,258  $   25,135
                                                                              ----------  ----------  ----------
                                                                              ----------  ----------  ----------
Cash paid for income taxes..................................................  $    3,160  $      662  $      460
                                                                              ----------  ----------  ----------
                                                                              ----------  ----------  ----------
</TABLE>

          See accompanying notes to consolidated financial statements.

                                      F-6
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1) ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
    Heritage  Media  Corporation ("HMC"  or "the  Company") was  incorporated on
August 7, 1987  and began operations  on August 11,  1987. The Company,  through
Heritage  Media Services, Inc. ("HMSI"),  a wholly-owned subsidiary, operates in
three segments -- in-store marketing and television and radio broadcasting.  The
Company's  in-store  marketing operations  are conducted  in the  United States,
Canada and The Netherlands. Broadcasting operations are conducted in the  United
States.  Aggregate  assets  and  revenues of  the  Company's  foreign operations
comprise less than 10% of the Company's total assets and revenues.

(A) PRINCIPLES OF CONSOLIDATION

    The consolidated financial  statements include the  accounts of the  Company
and  all  of  its  subsidiaries. All  significant  itercompany  transactions and
accounts have been eliminated in consolidation.

(B) ACQUISITIONS, GOODWILL AND OTHER INTANGIBLES

    The cost of acquired companies is allocated first to identifiable assets and
liabilities based  on estimated  fair market  values. The  excess of  cost  over
identifiable assets and liabilities is recorded as goodwill and amortized over a
period  of  40  years. Costs  allocated  to identifiable  intangible  assets are
amortized over  the remaining  life of  the asset  as determined  by  underlying
contract terms or independent appraisals. Useful lives of license agreements and
other intangibles are 25 and 4-10 years, respectively.

    Goodwill  and other intangibles at December 31, 1993 and 1992 are summarized
as follows (thousands of dollars):

<TABLE>
<CAPTION>
                                                                                   1993         1992
                                                                                -----------  -----------
<S>                                                                             <C>          <C>
Goodwill, net of accumulated amortization of $43,798
 and $33,434..................................................................  $   354,733  $   367,625
License agreements, net of accumulated amortization of $191 and $63...........        4,227        2,648
Other, net of accumulated amortization of $2,800 and $1,713...................        4,707        3,153
                                                                                -----------  -----------
                                                                                $   363,667  $   373,426
                                                                                -----------  -----------
                                                                                -----------  -----------
</TABLE>

    The Company continually reevaluates the propriety of the carrying amount  of
goodwill  and other  intangibles as well  as the related  amortization period to
determine whether current  events and circumstances  warrant adjustments to  the
carrying  values and/or  revised estimates of  useful lives.  This evaluation is
based on the Company's  projection of the  undiscounted operating income  before
depreciation,  amortization, nonrecurring charges  and interest for  each of the
Company's operating  segments  over  the remaining  lives  of  the  amortization
periods  of related goodwill and intangible assets. The projections are based on
the historical trend line of actual results since the commencement of operations
in the  respective  segment  and  adjusted for  expected  changes  in  operating
results. To the extent such projections indicate that the undiscounted operating
income (as defined above) is not expected to be adequate to recover the carrying
amounts  of  related  intangibles, such  carrying  amounts are  written  down by
charges to  expense. At  this time,  the Company  believes that  no  significant
impairment  of  the goodwill  and  other intangibles  has  occurred and  that no
reduction of the estimated useful lives is warranted.

(C) CASH EQUIVALENTS

    For purposes of  the statements  of cash  flows, the  Company considers  all
highly  liquid debt  instruments purchased  with an  original maturity  of three
months or less to be cash equivalents.

                                      F-7
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(1) ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
(D) INVENTORY

    Inventory consists  of  display  devices  used  in  the  Company's  in-store
marketing  programs. Such  amounts are  stated at the  lower of  average cost or
market.

(E) PROPERTY AND EQUIPMENT

    Property and equipment is recorded at cost. Depreciation is provided by  the
straight-line  method over the estimated useful  lives of the assets. The useful
lives of  the  Company's  property  and  equipment  at  December  31,  1993  are
summarized as follows:

<TABLE>
<CAPTION>
                                                                                 Useful Life
                                                                                --------------
<S>                                                                             <C>
In-store marketing equipment..................................................       3-5 years
Broadcasting equipment........................................................      5-25 years
Buildings and improvements....................................................     12-30 years
Other equipment...............................................................       4-8 years
</TABLE>

    The  Company continually reevaluates the propriety of the carrying amount of
property and equipment and the estimated useful lives used for depreciation.  As
a result, the Company prospectively changed its estimates of the useful lives of
certain in-store marketing and broadcasting equipment during 1992. These changes
resulted   in  additional  depreciation  expense  and  net  loss  per  share  of
approximately $1,100,000 and $.08, respectively, for the year ended December 31,
1992.

    During the year ended December 31, 1993, the Company recorded a writedown of
in-store marketing equipment of $1,685,000 in connection with certain changes in
the Company's in-store radio marketing delivery system (see note 8).

(F) BROADCAST PROGRAM RIGHTS

    Broadcast program rights  are recorded  as assets and  liabilities when  the
programs  are available for telecasting. The assets  are carried at the lower of
cost or  estimated  net  realizable  value and  are  classified  as  current  or
noncurrent  based upon the expected use of the programs in succeeding years. The
contract liabilities are classified as current or noncurrent in accordance  with
contract  payment terms.  Costs are charged  to operations  by the straight-line
method over the contract period.

    The Company continually reevaluates the propriety of the carrying amounts of
broadcast  program  rights   assets  to  determine   if  circumstances   warrant
adjustments to the carrying values. As a result, the Company recorded writedowns
of program rights of $1,678,000 and $490,000 during the years ended December 31,
1993  and  1991, respectively.  The estimated  fair  value of  broadcast program
rights liabilities do not  differ significantly from  their carrying amounts  at
December 31, 1993 and 1992.

(G) DEFERRED FINANCE COSTS

    Deferred  finance costs  are recorded  at cost  and are  amortized using the
interest method over the period of the related debt agreement.

(H) DISCOUNTS ON LONG-TERM DEBT

    The original discounts on certain notes payable are being accreted over  the
term of the notes by charges to interest expense using the interest method.

(I) REVENUES

    Revenues  from  in-store  marketing  are  derived  primarily  from providing
advertising space, promotion  and production  services in retail  stores and  by
selling advertising time to national advertisers

                                      F-8
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(1) ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
on an in-store music entertainment network. Revenues from in-store marketing are
recognized over the contract period of the related advertising program and those
from  advertisements  on  the in-store  music  network are  recognized  when the
commercial is aired.

    Television and radio broadcasting revenues are primarily derived from local,
regional and national advertising and network compensation. Advertising revenues
are recognized  upon  the airing  of  commercials, while  network  revenues  are
recognized  monthly as earned. Revenues are  presented net of advertising agency
and national sales representatives' commissions.

(J) BARTER TRANSACTIONS

    The Company exchanges  unsold advertising  time for  products and  services.
These  transactions  are reported  at  the estimated  fair  market value  of the
product or service received. Barter  revenues are recorded when the  commercials
are  broadcast and barter expenses are recorded when merchandise or services are
used. If  merchandise or  services are  received  prior to  the broadcast  of  a
commercial,  a liability  is recorded. Likewise,  a receivable is  recorded if a
commercial is  broadcast  before the  goods  or services  are  received.  Barter
amounts are not significant to the Company's consolidated financial statements.

(K) LOSS PER SHARE

    The  net loss per  common share is  computed by dividing  net income (loss),
adjusted for accretion and premium or  discount on retirement of the  settlement
rights  and dividends on  preferred stock for applicable  years, by the weighted
average number  of Class  A  and Class  C common  shares,  and one-half  of  the
weighted  average number of Class B common shares, outstanding during each year,
after giving retroactive effect to a  one-for-four reverse stock split in  March
1992  (note 6).  Common stock purchase  options, preferred  stock and settlement
rights have been excluded from the computation as their effect is  antidilutive.
Following is a reconciliation of net loss to net loss applicable to common stock
for the years ended December 31, 1993, 1992 and 1991:

<TABLE>
<CAPTION>
                                                                        1993        1992        1991
                                                                      ---------  ----------  ----------
                                                                           (Thousands of dollars)
<S>                                                                   <C>        <C>         <C>
Net income (loss)...................................................  $     512  $  (18,560) $  (14,958)
Accretion of settlement rights......................................     (3,525)     (4,742)     (3,859)
Excess of purchase price over carrying amount of settlement rights
 retired............................................................        (16)       (382)     --
Dividends on preferred stock........................................     (1,781)     (1,781)     (1,618)
                                                                      ---------  ----------  ----------
  Net loss applicable to common stock...............................  $  (4,810) $  (25,465) $  (20,435)
                                                                      ---------  ----------  ----------
                                                                      ---------  ----------  ----------
</TABLE>

    Assuming the conversion of all outstanding preferred shares into Class A and
C common shares (see note 6) had occurred on January 1, 1993, pro forma loss per
common  share before extraordinary item and pro  forma net loss per common share
for  the  year  ended  December  31,  1993  would  have  been  $.19  and   $.17,
respectively.

(L) INCOME TAXES

    During  1992 and 1991, deferred income taxes are provided for the effects of
items reported  for  tax purposes  in  periods  different from  those  used  for
financial  reporting  purposes in  accordance  with Accounting  Principles Board
Opinion No. 11.

    In February 1993, the Financial Accounting Standards Board issued  Statement
of  Financial Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS
109"). Application of  SFAS 109, which  is required for  fiscal years  beginning
after  December 15, 1993,  required the Company to  change, effective January 1,
1993,  from  the  deferred  method  to   the  asset  and  liability  method   of

                                      F-9
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(1) ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
accounting  for income  taxes. Under  the asset  and liability  method, deferred
income taxes are provided by applying  enacted statutory rates in effect at  the
balance  sheet date to differences between the  book and tax bases of assets and
liabilities. The resulting deferred tax  liabilities, and assets in some  cases,
are  adjusted to reflect changes in tax laws or rates as they occur. The Company
implemented the provisions  of SFAS  109 in the  first quarter  of 1993  without
restating  prior  years'  financial  statements.  This  change  did  not  have a
significant effect on the Company's consolidated financial statements.

(M) FOREIGN CURRENCY TRANSLATION

    For foreign operations,  the balance  sheet accounts are  translated at  the
current  year-end exchange rate and income statement items are translated at the
average exchange  rate  for  the year.  Resulting  translation  adjustments  are
presented  as a separate component  of stockholders' equity. Foreign transaction
exchange gains and losses are recognized as income or expense; such amounts were
not material in 1993, 1992 or 1991.

(N) RECLASSIFICATIONS

    Certain reclassifications have  been made in  the prior years'  consolidated
financial statements to conform to the 1993 presentation.

(2) ACQUISITIONS AND DISPOSITIONS
    In  December 1990, the Company began  investing in Supermarket Visions, Ltd.
("SVL"), an in-store  marketing company  operating in the  United Kingdom.  Cash
investments  in SVL preferred  stock and advances  totaled $994,000 and $344,000
during 1992 and 1991, respectively. During  1992 and 1991, the Company  recorded
$2,162,000  and $1,300,000 of writedowns of the carrying amount of the Company's
investment in SVL. Also  during 1992, the Company  recorded additional costs  of
$1,098,000  incurred  during  the  shutdown of  SVL.  SVL  ceased  operations in
September 1992  and was  liquidated in  the  fourth quarter  of 1992.  All  such
writedowns  and  shutdown  costs are  included  in  other expense,  net  for the
respective years.

    On March 26, 1991, the Company sold a radio station for $5,066,000 cash. The
book value  of the  station  was written  down  to approximately  $5,000,000  at
December  31, 1990  based on  estimated sale  proceeds. A  gain of approximately
$66,000 representing a partial recovery  of previous writedowns is reflected  in
other  expense, net  in the  consolidated statement  of operations  for the year
ended December 31, 1991.

    On August 15, 1991, the Company sold certain assets of a television  station
for  $1,485,000. The  Company also  donated certain assets  of the  station to a
charitable organization. The loss  on sale and  the charitable donation  totaled
$4,071,000  and is reflected in other expense, net in the consolidated statement
of operations for the year ended  December 31, 1991. Sale proceeds consisted  of
$285,000  cash and  a note receivable  of $1,200,000.  Concurrently, the Company
purchased a television station in the  same market for $7,007,000. The  purchase
was  financed with cash from operations of $2,059,000, a $4,623,000 note payable
and 25,000 shares of the Company's Class A common stock with a fair market value
of $13 per share.

    On August  15, 1991,  the Company  purchased a  Canadian in-store  marketing
company  for $3,711,000 consisting of an  initial cash payment of $2,252,000 and
an obligation for a minimum contingent payment, based on earnings through  1994,
of  $1,459,000 payable over three years. If the acquired company attains certain
predetermined earnings goals, the Company may be obligated to make an additional
payment not to exceed $1,053,000 in July 1994. Such payment, to the extent made,
will be recognized as additional goodwill.

                                      F-10
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(2) ACQUISITIONS AND DISPOSITIONS (CONTINUED)
    On October 18, 1991, the Company  entered into a joint venture agreement  to
purchase  in-store marketing  companies in Europe  for an  initial investment of
$511,000. In April 1992, the Company invested an additional $2.2 million in  the
joint  venture  which  concurrently  acquired  a  65%  interest  in  an in-store
marketing company in The Netherlands.

    On February 28, 1992, the Company amended its Joint Operating Agreement with
Muzak  Limited  Partnership  whereby  the  Company  purchased  various  in-store
marketing  assets for a purchase price  of $5,000,000. Consideration paid by the
Company consisted  of  $850,000  cash  and a  $4,150,000  note  payable  due  in
fluctuating quarterly installments with the balance due on January 31, 1999.

    On  June 1, 1992, the Company purchased the assets of two radio stations for
cash of $7,895,000.

    On July 22, 1993, the  Company purchased the assets  of a radio station  for
cash  of $4,918,000.  The Company  began operating the  station on  May 14, 1993
under a time brokerage agreement.

    On January 6, 1994, the Company purchased the assets of a radio station  for
cash  of  $5,600,000. As  of  December 31,  1993,  the Company  had  made escrow
deposits of  $560,000  relating  to this  acquisition,  reducing  its  remaining
purchase  commitment to $5,040,000.  The Company began  operating the station on
October 25, 1993 under a time brokerage agreement.

    On January 10, 1994, the  Company agreed to purchase  the assets of a  radio
station for $7,200,000. Completion of the purchase is pending the consent of the
Federal Communications Commission ("FCC").

    During  1991, the Company recognized noncash income of $3,750,000 related to
the settlement of a preacquisition liability of Actmedia, Inc. ("Actmedia"),  an
in-store  marketing subsidiary of the Company.  Such amount is included in other
expense, net in  the accompanying consolidated  statement of operations.  During
1993, the Company reached a settlement with the Internal Revenue Service ("IRS")
in  regards to certain  preacquisition tax liabilities  of Actmedia. The Company
had previously recorded federal tax liability purchase reserves of approximately
$3,900,000. As  a  result of  the  settlement, the  Company  paid  approximately
$800,000 to the IRS and reversed the remaining reserves to goodwill.

    The  acquisitions  discussed  above  were  recognized  in  the  consolidated
financial statements as follows (thousands of dollars):

<TABLE>
<CAPTION>
                                                                           1993       1992       1991
                                                                         ---------  ---------  ---------
<S>                                                                      <C>        <C>        <C>
Working capital deficit................................................  $    (732) $    (375) $    (506)
Goodwill and other intangibles.........................................      4,972      9,311      7,849
Other noncurrent assets................................................        866      7,280      6,699
Long-term debt.........................................................         --     (4,150)    (4,623)
Other long-term liabilities............................................         --       (165)    (4,647)
Stockholders' equity...................................................         --         --       (325)
                                                                         ---------  ---------  ---------
  Total cash paid, net of cash acquired................................  $   5,106  $  11,901  $   4,447
                                                                         ---------  ---------  ---------
                                                                         ---------  ---------  ---------
</TABLE>

    The following summary presents unaudited  pro forma consolidated results  of
operations  for the Company  and its subsidiaries  assuming (a) the acquisitions
and dispositions of (i) the radio  stations acquired during 1993 and 1992,  (ii)
The  Netherlands in-store marketing company acquired  during 1992, and (iii) the
United Kingdom  in-store marketing  company  disposed of  in  1992 and  (b)  the

                                      F-11
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(2) ACQUISITIONS AND DISPOSITIONS (CONTINUED)
refinancing  transactions  discussed in  note 4,  the  1993 and  1992 settlement
rights purchases  discussed in  note 5  and the  conversion of  preferred  stock
discussed  in note  6 had  occurred at the  beginning of  the respective periods
(thousands of dollars, except per share information):

<TABLE>
<CAPTION>
                                                                                Years Ended December 31,
                                                                                ------------------------
                                                                                   1993         1992
                                                                                -----------  -----------
<S>                                                                             <C>          <C>
Net revenues..................................................................  $   293,417  $   256,451
                                                                                -----------  -----------
                                                                                -----------  -----------
Loss before extraordinary items...............................................  $      (769) $   (16,606)
                                                                                -----------  -----------
                                                                                -----------  -----------
Loss per common share before extraordinary items..............................  $      (.25) $     (1.19)
                                                                                -----------  -----------
                                                                                -----------  -----------
</TABLE>

    The pro  forma  amounts  assume  that  the  financing  requirements  of  the
acquisitions  were met  by the use  of funds  from the offering  of common stock
completed in 1992 and the actual debt issuances incurred in connection with  the
in-store  marketing company and  radio station acquisitions  and the purchase of
settlement rights,  assuming that  all  such financings  were completed  at  the
beginning  of the respective periods. The  pro forma amounts are not necessarily
indicative of what the results would actually have been if the transactions  had
been  consummated earlier and are not intended  to be an indication of operating
results expected to be achieved in the future.

(3) ACCRUED EXPENSES
    Accrued expenses at December 31, 1993 and 1992 are summarized as follows:

<TABLE>
<CAPTION>
                                                                                     1993       1992
                                                                                   ---------  ---------
                                                                                      (Thousands of
                                                                                         dollars)
<S>                                                                                <C>        <C>
Store commissions................................................................  $   9,630  $  11,335
Interest.........................................................................      2,957      3,234
Payroll and employee benefits....................................................      4,431      4,101
License fees.....................................................................        646        459
Other............................................................................     14,928     10,520
                                                                                   ---------  ---------
                                                                                   $  32,592  $  29,649
                                                                                   ---------  ---------
                                                                                   ---------  ---------
</TABLE>

(4) LONG-TERM DEBT
    Long-term debt at December 31, 1993 and 1992 is summarized as follows:

<TABLE>
<CAPTION>
                                                                                   1993         1992
                                                                                -----------  -----------
                                                                                 (Thousands of dollars)
<S>                                                                             <C>          <C>
Senior Notes (a)..............................................................  $   150,000  $   150,000
Credit agreement (b)..........................................................      110,500      111,000
Senior subordinated notes (c).................................................       50,000       50,000
Other (d).....................................................................        4,489        8,385
                                                                                -----------  -----------
                                                                                    314,989      319,385
Less current installments.....................................................        2,076          960
                                                                                -----------  -----------
                                                                                $   312,913  $   318,425
                                                                                -----------  -----------
                                                                                -----------  -----------
</TABLE>

(a) On June 22, 1992, HMSI issued $150 million of 11% Senior Secured Notes ("the
    Senior Notes") due June 15, 2002. The Senior Notes are redeemable, in  whole
    or  in part,  at HMSI's option  at any  time on or  after June  15, 1997, at
    amounts decreasing from 105.5% to 100% of  par on June 15, 1999. The  Senior
    Notes  rank  on a  parity  with the  obligations  of HMSI  under  its credit
    agreement, are guaranteed by  HMC and HMSI's  domestic subsidiaries and  are
    secured by a pledge of capital

                                      F-12
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(4) LONG-TERM DEBT (CONTINUED)
    stock  of HMSI and its  domestic subsidiaries. The fair  market value of the
    Senior Notes based on quoted  market rates is $164,250,000 and  $153,000,000
    at December 31, 1993 and 1992, respectively.

(b)  In conjunction with the  issuance of the Senior  Notes, HMSI entered into a
    credit agreement with  a group of  banks providing for  an $80 million  term
    loan  and  a  reducing  revolving  credit  facility  of  up  to  $50 million
    (increased to $75 million effective  February 9, 1994). Quarterly  principal
    payments  under  the  credit agreement  commence  on December  31,  1994 and
    continue until June 1999. At December 31, 1993, $19.5 million of  additional
    borrowings  were available under  the credit agreement.  HMSI pays an annual
    commitment fee  equal  to 0.5%  of  the  unadvanced portion  of  the  credit
    agreement.  Loans under the credit agreement bear interest at rates based on
    the agent bank's base  rate, a Eurodollar  rate or a CD  rate plus a  margin
    depending  on HMSI's ratio of consolidated total debt to operating cash flow
    (as defined). At December 31, 1993,  the weighted average interest rate  was
    4.98%  under the Eurodollar option. The loans under the credit agreement are
    secured by the stock of substantially all subsidiaries of the Company and by
    the assets of  HMSI, Actmedia  and certain other  subsidiaries. The  initial
    borrowings  under the credit agreement, together with proceeds obtained from
    the issuance of the  Senior Notes were used  to prepay balances  outstanding
    under  HMSI's previous  credit agreement.  HMSI recognized  an extraordinary
    loss of  $2,242,000  on this  refinancing.  As the  credit  agreement  bears
    interest  at current market rates, its carrying amount approximates its fair
    market value at December 31, 1993 and 1992.

(c) On August 11, 1987, the Company  issued a $75 million, 8% subordinated  note
    due  July  31, 1994.  Interest  on this  note  was deferred  and  payable at
    maturity. The note was discounted for financial statement purposes by  $24.6
    million  using a 14% interest  rate. On April 15,  1992, the Company retired
    the 8% subordinated note with an accreted balance of $95,384,000 through the
    payment of $30,000,000 of cash obtained from the issuance of Class A  common
    stock  (note 6), the issuance of 1,335,721 shares of Class C common stock at
    $9.75 per share and the issuance of a new $50 million, 12% subordinated note
    ("the New  Note").  The  $30,000,000  payment is  included  in  the  amounts
    disclosed  as cash paid for interest in  the statement of cash flows for the
    year ended December 31, 1992. As  a result of this transaction, the  Company
    recognized an extraordinary gain of approximately $2,360,000.

    On October 1, 1992, the Company retired the New Note through the issuance of
    $50  million of 11%  Senior Subordinated Notes ("the  Notes") due October 1,
    2002. The Notes are redeemable, in whole or in part, at the Company's option
    at any time on or after October  1, 1997, at amounts decreasing from  105.5%
    to  100% of par at October 1, 1999. The Notes are subordinated to the Senior
    Notes, HMSI's credit agreement and all other indebtedness of the Company and
    its subsidiaries. The Company recognized an extraordinary loss of $1,526,000
    on this refinancing.  The fair  market value of  the Notes  based on  quoted
    market  rates is $54,500,000 and $47,375,000  at December 31, 1993 and 1992,
    respectively.

(d) Other debt bears interest at  varying rates and consists primarily of  notes
    payable,  capital lease obligations and industrial development revenue bonds
    due in varying amounts through 1999.

    On August 11, 1987, Heritage Media, Inc. ("HMI"), a wholly-owned  subsidiary
of  the Company,  issued $74.1 million  of subordinated  original issue discount
debentures  in  a  private  placement.   During  1992  and  1991,  the   Company
extinguished  outstanding HMI  debentures with  face amounts  of $37,183,000 and
$23,517,000, respectively, prior  to scheduled  maturity. These  extinguishments
resulted  in extraordinary losses of $2,186,000  in 1992 and extraordinary gains
of $4,320,000 in 1991.

                                      F-13
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(4) LONG-TERM DEBT (CONTINUED)
    On July 14, 1993, the Company  retired a subordinated note payable prior  to
the  scheduled maturity  with a face  value of  $3,235,000 by a  cash payment of
$2,800,000.  As  a  result  of  this  transaction,  the  Company  recognized  an
extraordinary gain of approximately $435,000.

    The   loan  agreements  described  above  require  the  Company  and/or  its
subsidiaries to comply with various financial and other covenants, including the
maintenance  of  certain  operating  and  financial  ratios  and  they   contain
substantial   limitations   on,  or   prohibitions  of,   dividends,  additional
indebtedness, liens, capital expenditures, asset sales and certain other items.

    The Company is currently highly leveraged, and it is expected to continue to
have a  high level  of debt  for  the foreseeable  future. As  a result  of  its
leverage  and  in order  to  repay existing  indebtedness,  the Company  will be
required  to   generate  substantial   operating   cash  flow,   refinance   its
indebtedness,  make asset sales or effect some combination of the foregoing. The
ability of the Company  to meet these requirements  will depend on, among  other
things,  prevailing  economic  conditions  and  financial,  business  and  other
factors, some of  which are beyond  the control of  the Company. Further,  being
primarily  a holding company of operating  companies through HMSI, the Company's
ability to repay its indebtedness incurred  at the parent company level will  be
limited  by restrictions on  the ability of  HMSI under the  credit agreement to
declare and pay dividends to the Company.

    Under the  credit agreement,  at  December 31,  1993,  the total  amount  of
dividends that could be paid by HMSI to the Company was $22,600,000. As a result
of an amendment to the credit agreement dated February 9, 1994, the total amount
of  such dividends was increased to  $50,000,000, if such dividends are required
for the purchase or redemption of  settlement rights (note 5). Under the  Senior
Note  Indenture, at December 31, 1993, the  total amount of dividends that could
be paid by HMSI to the Company was $43,300,000. Such dividends are not permitted
if, as a result of such payments, a default would occur under either the  credit
agreement   or  the  Senior  Note  Indenture.  As  a  result  of  the  foregoing
restrictions, consolidated net assets of  HMSI (note 12) totaling  approximately
$136,300,000  at  December 31,  1993 are  not  available to  the Company  to pay
dividends or repay debt.

    Aggregate annual maturities of long-term debt for the years ending  December
31,  1994 through 1998 are $2,076,000; $8,290,000; $14,668,000; $28,140,000; and
$32,544,000, respectively.

    Interest expense for  the years ended  December 31, 1993,  1992 and 1991  is
summarized as follows:

<TABLE>
<CAPTION>
                                                                         1993       1992       1991
                                                                       ---------  ---------  ---------
                                                                           (Thousands of dollars)
<S>                                                                    <C>        <C>        <C>
Interest accrued and paid currently..................................  $  30,864  $  32,862  $  26,234
Deferred interest....................................................     --          3,990     11,751
Amortization of deferred finance costs...............................        651        621        655
                                                                       ---------  ---------  ---------
                                                                       $  31,515  $  37,473  $  38,640
                                                                       ---------  ---------  ---------
                                                                       ---------  ---------  ---------
</TABLE>

(5) SETTLEMENT RIGHTS
    Approximately   7,553,000  settlement  rights   were  originally  issued  in
connection with  the  Actmedia  acquisition in  1989.  These  rights  originally
entitled the holders to receive cash or Class A or Class C common stock having a
value  equal to  approximately 18%  of the  fair market  value of  the business,
properties and assets of Actmedia as a going concern ("Net Equity") at specified
future dates.  At  December 31,  1993,  the amount  of  Actmedia's  indebtedness
(substantially  all  of which  is  intercompany indebtedness)  was approximately
$160,000,000.  Through  a  series  of  private  transactions,  the  Company  has
purchased  1,631,000  settlement  rights  during  the  past  four  years  for an

                                      F-14
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(5) SETTLEMENT RIGHTS (CONTINUED)
aggregate purchase price of $4,434,000 (at an average cost of $2.72 per  right).
As  a result of these purchases, at  December 31, 1993, there were approximately
5,922,000 settlement  rights  outstanding representing  approximately  14.1%  of
Actmedia's Net Equity.

    The  settlement rights mature  seven years from the  date of issuance (March
19, 1996), but they may be redeemed at the option of the holder ("put  options")
or  the Company  ("call options") at  certain specified times  during the period
that they are outstanding. The initial  put and call options become  exercisable
in  1994. On or  after April 19, 1994  (but prior to May  19, 1994), the Company
will select an independent appraiser to  determine the fair market value of  the
Net Equity of Actmedia. Upon completion of the appraisal process, the holders of
the  settlement rights will  be notified of  the appraised valuation  of the Net
Equity and the resultant valuation of the settlement rights.

    For a period  of 30  days following such  notification, the  holders of  the
settlement  rights may exercise a put option, or the Company may exercise a call
option, at such valuation. The put options may be paid in cash or, at the option
of the Company, in Class  A or Class C common  stock, a combination of cash  and
common  stock or,  in certain  circumstances, in  subordinated notes convertible
into common stock. The call options are  to be paid in cash unless such  payment
would  create adverse financial consequences for the Company, in which event the
Company may utilize the same payment process as described for the put option. To
the extent that  neither the put  nor the  call options are  exercised prior  to
maturity  of the settlement rights,  the Company is required  to exercise a call
option on  that date  under the  terms set  forth above,  utilizing a  valuation
determined by an independent appraiser.

    The  settlement rights were initially recorded at their estimated fair value
at the date  of issuance which  approximated $7,553,000. From  time to time  the
Company estimates the value of Actmedia Net Equity and the resultant estimate of
the  value of the settlement  rights. To the extent  that such estimate of value
exceeds the carrying value, such excess is being accreted by the interest method
to accumulated deficit over the  appropriate accounting period. At December  31,
1993,  the  aggregate carrying  value was  $19,514,000.  The Company  intends to
increase this  carrying value,  through additional  accretion, to  approximately
$25,000,000  by June 30, 1994 and will continue to accrete the carrying value of
the settlement rights to their estimated  value until they are liquidated  under
one of the options discussed above.

    If,  as a  result of  the independent  appraisal process  described above, a
valuation is determined that is above or below the accreted carrying value,  the
Company  will reflect such value through adjustment to the carrying value and to
the accumulated deficit on June 30, 1994.

(6) STOCKHOLDERS' EQUITY
    Each share of Class A common stock  is entitled to one vote. Class C  common
shares  generally are nonvoting; however, Class A and Class C common shares each
may vote as a class on certain matters affecting their rights or preferences  or
as  otherwise provided under Iowa  law. Any dividends which  are declared on any
class of common stock must also be  declared at an equivalent rate on the  other
classes  of common stock. Class C common stock can be converted, at the holder's
option, at any time, into Class A shares.

    On March 30, 1992, the  common shareholders approved a one-for-four  reverse
split  of the Company's common  stock. All per share  information and numbers of
shares in the accompanying consolidated  financial statements and notes  thereto
have  been  retroactively  restated  to  reflect  the  results  of  this  split.
Additionally, the shareholders approved  the elimination of  the Class B  common
stock  effective upon the  conversion of each  share of Class  B common stock to
one-half share of Class A common stock.  During 1992, 400,000 shares of Class  B
common stock were converted to Class A

                                      F-15
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(6) STOCKHOLDERS' EQUITY (CONTINUED)
common  stock and the  1,600,000 shares of  Class B common  stock outstanding at
December 31, 1992 were converted  to Class A common  stock upon approval by  the
FCC  on July 20, 1993. Thereafter, the authorization of Class B Common Stock was
eliminated from the Company's charter.

    On April 23,  1992, the Company  issued 4,500,000 shares  of Class A  common
stock in a public offering at $10 per share for net proceeds of $41,892,000. The
Company  used  $30,000,000  of  the  proceeds  to  retire  the  $75  million, 8%
subordinated note due July  31, 1994 (note 4).  Remaining proceeds were used  to
reduce outstanding borowings under the Company's credit agreement.

    The Company has authorized 60,000,000 shares of preferred stock which can be
issued  in series with varying preferences and conversion features as determined
by the Company's Board of Directors. In February 1992, the Company issued 22,117
shares of Series  B preferred  stock and 139,828  shares of  Series C  preferred
stock  at  $100  per share.  The  shares were  issued  in exchange  for  cash of
$14,778,000 and $1,416,900 of outstanding  HMI debentures. The Company  incurred
issuance  costs of $196,000  on this transaction. Each  share of preferred stock
accrues cumulative  dividends  at an  annual  rate  of $11  per  share,  payable
quarterly. Unpaid dividends accrue an amount equal to 11% per annum. At December
31,  1993, there were no dividends in arrears on the preferred stock. Each share
of Series B  preferred stock is  convertible at  the option of  the holder  into
6.9356 shares of Class A common stock. Each share of Series C preferred stock is
convertible at the option of the holder into 6.9356 shares of Class A or Class C
common  stock.  The  liquidation  preference  is  $100  per  share  plus accrued
dividends.

    On February  1,  1994,  the  Company  redeemed  all  outstanding  shares  of
preferred  stock by the issuance of 429,609 shares of Class A and 693,560 shares
of Class C common stock.

    Also, on February 1, 1994, the holder of approximately 2.2 million shares of
Class C common stock indicated its intention to convert the Class C shares  into
Class  A shares and exercise  its rights to require  the Company to register the
Class A shares in a secondary public offering. The offering is expected to occur
in the first half of 1994.

(7) EMPLOYEE BENEFIT PLANS
    The Company has a  nonqualified employee incentive  stock option plan  under
which  options to purchase a total of  1,500,000 shares of the Company's Class A
common stock  may be  granted  to key  employees,  officers and  directors.  The
purchase  price may not be  less than market value at  the date of grant without
approval of the  Board of  Directors. The options  granted under  such plan  are
exercisable  beginning two years  from date of  grant and expire  ten years from
date of grant.

    On July  15,  1992,  the  Board  of  Directors  approved,  and  the  Company
implemented,  an option exchange program whereby Company employees, officers and
directors were  provided an  opportunity to  exchange existing  options for  new
options on a reduced number of shares. The exercise price of the new options was
$7.50  which represented the market price of  the Company's Class A common stock
on July 14,  1992. Vesting positions  were not affected  by the exchange.  Under
this  program, 541,479 options issued prior to  July 15, 1992 were exchanged for
288,136 new options.

                                      F-16
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(7) EMPLOYEE BENEFIT PLANS (CONTINUED)
    Following is  a  summary of  activity  in  the option  plan  and  agreements
discussed above for the years ended December 31, 1991, 1992 and 1993:

<TABLE>
<CAPTION>
                                                                     Shares Under     Option Price
                                                                        Option         Per Share
                                                                     -------------  ----------------
<S>                                                                  <C>            <C>
Balance at December 31, 1990.......................................       666,972   $   4.00-21.00
  Granted..........................................................        13,750      12.50-18.00
  Exercised........................................................       (11,025)      4.00-17.00
  Cancelled........................................................       (95,275)      4.00-20.50
                                                                     -------------
Balance at December 31, 1991.......................................       574,422      11.00-21.00
  Granted..........................................................       376,750       4.00-10.00
  Exercised........................................................       (14,705)      9.76-13.20
  Cancelled under exchange program.................................      (253,343)      9.75-21.00
  Cancelled........................................................       (41,573)      7.50-20.50
                                                                     -------------
Balance at December 31, 1992.......................................       641,551       4.00-20.50
  Granted..........................................................       238,100      11.00-19.88
  Exercised........................................................       (35,673)      9.76-17.25
  Cancelled........................................................       (27,044)      7.50-20.50
                                                                     -------------
Balance at December 31, 1993.......................................       816,934       4.00-20.50
                                                                     -------------
                                                                     -------------
</TABLE>

    At  December 31, 1993, 238,143 options outstanding under the option plan and
agreements discussed above  were exercisable and  582,103 shares were  available
for grant.

    The  Company has a Retirement Savings Plan ("the Plan") whereby participants
may contribute portions  of their annual  compensation to the  Plan and  certain
contributions may be made at the discretion of the Company based on criteria set
forth  in the Plan agreement. Participants  are generally 100% vested in Company
contributions after five  years of employment  with the Company.  For the  years
ended  December 31, 1993,  1992 and 1991,  Company expenses under  the Plan were
approximately $809,000, $501,000 and $250,000, respectively.

    The Company has a Stock Appreciation Rights Plan ("the SAR Plan") under  the
terms  of which  certain Actmedia  employees may be  granted a  total of 250,000
stock appreciation units. The  units entitle the holders,  in the aggregate,  to
receive an amount equal to 2.5% of the increase, as defined, in the net value of
Actmedia  from the  date of grant  to December  31, 1994. At  December 31, 1993,
approximately 224,000 stock  appreciation units  were outstanding.  Participants
vest in such units over a five-year period and the cost of the SAR Plan is being
charged  to expense over  the vesting period.  For the years  ended December 31,
1993, 1992  and  1991, compensation  expense  accrued  under the  SAR  Plan  was
$500,000, $550,000 and $350,000, respectively.

    The Company does not provide post-employment or post-retirement benefits.

(8) OTHER NONRECURRING COSTS
    In  1993, the  Company made  the decision  to upgrade  its existing in-store
marketing radio  network to  a  satellite-based delivery  system. As  a  result,
certain personnel and facilities utilized by the former

                                      F-17
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(8) OTHER NONRECURRING COSTS (CONTINUED)
tape-based  system will no longer be  needed in the Company's operations. During
the fourth quarter of 1993, the  Company recorded a provision for the  following
writedowns and costs in connection with the change (thousands of dollars):

<TABLE>
<S>                                                                  <C>
Writedown of in-store marketing equipment and leasehold
 improvements......................................................  $   1,685
Accrued lease and contract obligations.............................        477
Accrued severance..................................................        227
Other..............................................................        611
                                                                     ---------
                                                                     $   3,000
                                                                     ---------
                                                                     ---------
</TABLE>

    The  system  upgrades began  in October  1993 and  are expected  to continue
through 1994.  As  of  December 31,  1993,  the  Company had  incurred  or  paid
approximately  $2,000,000  of the  costs set  forth above.  The Company  is also
expected  to  incur  capital  costs  of  approximately  $4,000,000  in  1994  in
connection  with  the system  upgrades. Such  costs will  be amortized  over the
five-year term of the related exclusive marketing rights agreements.

(9) INCOME TAXES
    As discussed in note 1, the Company adopted SFAS 109 as of January 1,  1993.
As  a result of this change in accounting for income taxes, the Company recorded
deferred  tax  assets  (net  of  a  valuation  allowance  of  $26,908,000)   and
corresponding deferred tax liabilities of $7,319,000 on January 1, 1993.

    Total  income tax expense  for the years  ended December 31,  1993, 1992 and
1991  of  $2,944,000,  $1,580,000  and  $446,000,  respectively,  was  allocated
entirely  to  continuing operations  and  consisted primarily  of  current state
income taxes.

    Income tax expense (benefit) differed from the amounts computed by  applying
the statutory U.S. federal income tax rates to income (loss) before income taxes
and extraordinary items as a result of the following (thousands of dollars):

<TABLE>
<CAPTION>
                                                                            Years Ended December 31
                                                                        -------------------------------
                                                                          1993       1992       1991
                                                                        ---------  ---------  ---------
<S>                                                                     <C>        <C>        <C>
Computed "expected" tax expense (benefit).............................  $   1,057  $  (4,551) $  (6,402)
Increase (reduction) in income taxes resulting from:
  Addition to (use of) net operating loss carryforwards...............     (2,627)     1,988      2,924
  Amortization of goodwill............................................      3,131      3,959      3,387
  Other, net -- primarily state income taxes..........................      1,383        184        537
                                                                        ---------  ---------  ---------
    Net income tax expense............................................  $   2,944  $   1,580  $     446
                                                                        ---------  ---------  ---------
                                                                        ---------  ---------  ---------
</TABLE>

                                      F-18
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(9) INCOME TAXES (CONTINUED)
    The  tax  effects of  temporary differences  that  give rise  to significant
portions of the  deferred tax assets  and liabilities at  December 31, 1993  are
presented below (thousands of dollars):

<TABLE>
<S>                                                                 <C>
Deferred tax assets:
  Net operating loss carryforwards................................  $  19,700
  Capital loss carryforwards......................................      2,521
  Other...........................................................      3,677
                                                                    ---------
    Total gross deferred tax assets...............................     25,898
  Less valuation allowance........................................    (17,936)
                                                                    ---------
    Net deferred tax assets.......................................      7,962
                                                                    ---------
Deferred tax liabilities:
  Property and equipment, primarily due to differences in
   depreciation...................................................      7,397
  Other...........................................................        565
                                                                    ---------
    Total deferred tax liabilities................................      7,962
                                                                    ---------
    Net deferred tax liability....................................  $  --
                                                                    ---------
                                                                    ---------
</TABLE>

    Deferred  tax  assets  and liabilities  are  computed by  applying  the U.S.
federal income tax rates in effect to the gross amounts of temporary differences
and  other  tax  attributes,  such  as  net  operating  loss  and  capital  loss
carryforwards.  Deferred  tax assets  and liabilities  relating to  state income
taxes are not material.

    The Company expects the net deferred tax  assets at December 31, 1993 to  be
realized  as a result of the reversal during the carryforward period of existing
taxable temporary differences giving rise to deferred tax liabilities.

    At December 31, 1993, the Company  has net operating loss carryforwards  for
federal  income tax purposes of approximately $56,300,000 which are available to
offset future taxable income,  if any, through  2007. Additionally, the  Company
has  restricted net  operating loss  carryforwards of  approximately $12,845,000
that can  only be  used to  offset future  taxable income,  if any,  of  certain
subsidiaries  of  the  Company,  through  2005.  The  Company  has  capital loss
carryforwards of approximately $7,200,000 which  are available to offset  future
capital gains, if any, through 1997.

(10) COMMITMENTS AND CONTINGENCIES

(A) LEASES AND CONTRACTS

    The Company and its subsidiaries lease certain real property, transportation
and  other equipment under  noncancellable operating leases  expiring at various
dates through 1999. The  Company also has  long-term contractual obligations  to
two major broadcast ratings firms that provide monthly ratings services. Minimum
commitments  under all noncancellable leases and  contracts for the years ending
December  31,  1994  through  1998  are  approximately  $7,668,000,  $7,068,000,
$6,227,000, $3,664,000 and $2,913,000, respectively.

    Lease,  rental and contractual expense payments for the years ended December
31, 1993, 1992  and 1991  amounted to approximately  $7,907,000, $5,423,000  and
$5,469,000, respectively.

(B) BROADCAST PROGRAM RIGHTS

    The  Company has  entered into contracts  for broadcast  program rights that
expire  at  various  dates  during  the  next  five  years.  Contracts  totaling
approximately  $1,966,000 relate to  programs which are  not currently available
for use  and, therefore,  are not  reflected  as assets  or liabilities  in  the

                                      F-19
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(10) COMMITMENTS AND CONTINGENCIES (CONTINUED)
accompanying  consolidated  balance sheet  at December  31, 1993.  The aggregate
minimum  payments  under  contracts  for  programs  currently  available  (those
included  on the consolidated  balance sheet at December  31, 1993) and programs
not currently available (those not included on the consolidated balance sheet at
December 31, 1993) are approximately $2,581,000, $1,542,000, $510,000,  $540,000
and $441,000 for the years ending December 31, 1994 through 1998, respectively.

    The   Company  entered  into  contracts  for  broadcast  program  rights  of
approximately $2,084,000,  $2,181,000  and  $2,314,000 during  the  years  ended
December 31, 1993, 1992 and 1991, respectively.

(C) GUARANTEED STORE COMMISSIONS

    The  Company has contractual obligations with certain supermarket chains for
terms of a  year or more  to pay  minimum store commission  guarantees to  these
chains  in  connection with  the chains'  participation  in one  or more  of the
Company's advertising programs. Revenues derived from the Company's  advertising
programs  are normally adequate  to generate store  commissions which exceed the
minimum guarantees  and such  commission amounts  are charged  to operations  as
incurred.  To  the  extent, however,  that  the store  commissions  generated by
advertising programs are  not expected  to be  sufficient to  cover the  minimum
guarantees,  a provision for the difference is charged to operations at the time
such determination is made. Future  minimum store commission guarantees for  the
years  ending  December  31,  1994 through  1998  are  approximately $1,451,000,
$670,000, $158,000, $129,000, and $54,000, respectively.

(D) LITIGATION

    The Company is  a party to  lawsuits which are  generally incidental to  its
business.  Management of  the Company  does not  believe the  resolution of such
matters will have a significant effect  on its financial position or results  of
operations.

                                      F-20
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(11) SEGMENT INFORMATION
    Information  relating to the  Company's business segments as  of and for the
years ended December 31, 1993, 1992 and 1991 is as follows:

<TABLE>
<CAPTION>
                                                                      1993         1992         1991
                                                                   -----------  -----------  -----------
                                                                          (Thousands of dollars)
<S>                                                                <C>          <C>          <C>
Net revenues:
  In-store marketing.............................................  $   216,319  $   186,445  $   171,136
  Television.....................................................       41,517       39,703       35,319
  Radio..........................................................       33,369       24,743       15,905
                                                                   -----------  -----------  -----------
    Total........................................................  $   291,205  $   250,891  $   222,360
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
Operating income (loss):
  In-store marketing.............................................  $    22,370(a) $    16,427 $    14,770
  Television.....................................................       10,707(b)      11,357       8,900(b)
  Radio..........................................................        5,981        3,260        1,275
  Corporate......................................................       (3,563)      (2,944)      (2,645)
                                                                   -----------  -----------  -----------
    Total........................................................  $    35,495  $    28,100  $    22,300
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
Selling, general and administrative expenses:
  In-store marketing.............................................  $    41,559  $    34,004  $    32,186
  Television.....................................................       11,183       10,233        9,522
  Radio..........................................................       14,473       11,160        7,699
  Corporate......................................................        3,454        2,822        2,547
                                                                   -----------  -----------  -----------
    Total........................................................  $    70,669  $    58,219  $    51,954
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
Depreciation, amortization and writedown of program rights:
  In-store marketing.............................................  $    16,850  $    15,098  $    12,435
  Television.....................................................        9,460(b)       8,280       7,901(b)
  Radio..........................................................        3,438        2,642        2,369
  Corporate......................................................          110          122           98
                                                                   -----------  -----------  -----------
    Total........................................................  $    29,858  $    26,142  $    22,803
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
Identifiable assets:
  In-store marketing.............................................  $   269,437  $   274,908  $   261,690
  Television.....................................................      162,183      167,158      174,328
  Radio..........................................................       51,336       47,289       38,125
  Corporate......................................................        9,893        6,941        7,004
                                                                   -----------  -----------  -----------
    Total........................................................  $   492,849  $   496,296  $   481,147
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
Capital expenditures:
  In-store marketing.............................................  $    13,612  $    18,186  $     8,920
  Television.....................................................        4,271        1,987        6,582
  Radio..........................................................        1,845        1,884        1,451
  Corporate......................................................           76           41          108
                                                                   -----------  -----------  -----------
    Total (c)....................................................  $    19,804  $    22,098  $    17,061
                                                                   -----------  -----------  -----------
                                                                   -----------  -----------  -----------
</TABLE>

(a) Includes nonrecurring expenses  of $3,000,000 relating  to the shut-down  of
    certain in-store marketing facilities.

                                      F-21
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(11) SEGMENT INFORMATION (CONTINUED)
(b) Includes writedowns of program rights of $1,678,000 and $490,000 in 1993 and
    1991, respectively.

(c)  Includes amounts relating  to fixed assets  obtained in acquisitions, fixed
    asset additions  from  barter  agreements, and  translation  adjustments  of
    $1,270,000, $6,567,000 and $5,640,000 in 1993, 1992 and 1991, respectively.

    In 1993, one customer in the in-store marketing segment accounted for 10% of
the  Company's net revenues for  the year, and in 1992  and 1991 one customer in
each year accounted for 11% of the Company's net revenues.

(12) SUMMARIZED FINANCIAL DATA OF HMSI
    Following is summarized financial  information for HMSI,  the issuer of  the
Senior Notes and the obligor on credit agreement borrowings (note 4). The Senior
Notes  and  such  borrowings are  fully  and unconditionally  guaranteed  by the
Company and the subsidiaries of HMSI, other than subsidiaries organized  outside
the  United States. Financial information of  the guarantors is not presented as
the guarantors will be jointly and severally liable on the Senior Notes and  the
aggregate  net assets, earnings  and equity of  the guarantors are substantially
equivalent to  the  net assets,  earnings  and equity  of  the Company  and  its
subsidiaries.

<TABLE>
<CAPTION>
                                                                          Year Ended December 31
                                                                      1993         1992         1991
                                                                   -----------  -----------  -----------
                                                                          (Thousands of dollars)
<S>                                                                <C>          <C>          <C>
Statement of Operations:
  Net revenues...................................................  $   287,685  $   247,615  $   220,376
  Depreciation...................................................       16,163       14,448       10,622
  Amortization of goodwill and other assets......................       11,748       11,496       11,254
  Total costs and expenses.......................................      251,769      219,423      198,278
  Operating income...............................................       35,916       28,192       22,098
  Total interest expense.........................................       25,688       29,052       28,036
  Income (loss) before extraordinary items.......................        6,738       (5,755)      (5,794)
  Net income (loss)..............................................        6,738       (7,639)         316
</TABLE>

<TABLE>
<CAPTION>
                                                                                      December 31
                                                                                ------------------------
                                                                                   1993         1992
                                                                                -----------  -----------
                                                                                 (Thousands of dollars)
<S>                                                                             <C>          <C>
Balance Sheet:
  Current assets..............................................................  $    64,558  $    58,150
  Noncurrent assets...........................................................      425,020      430,882
  Current liabilities.........................................................       65,676       56,522
  Long-term debt..............................................................      259,316      261,594
  Other non-current liabilities...............................................        5,659        8,547
  Stockholder's equity........................................................      158,927      162,369
</TABLE>

                                      F-22
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(13) QUARTERLY FINANCIAL DATA (UNAUDITED)

<TABLE>
<CAPTION>
                                                          First     Second      Third     Fourth
                                                         Quarter    Quarter    Quarter    Quarter      Total
                                                        ---------  ---------  ---------  ---------  -----------
                                                           (Thousands of dollars, except per share amounts)
<S>                                                     <C>        <C>        <C>        <C>        <C>
1993:
  Net revenues........................................  $  59,520  $  67,924  $  65,886  $  97,875  $   291,205
  Gross profit........................................     27,928     31,212     31,269     49,704      140,113
  Operating income....................................      6,503      8,637      6,259     14,096       35,495
  Income (loss) before extraordinary items............     (2,522)      (337)    (1,918)     4,854           77
  Net income (loss)...................................     (2,522)      (337)    (1,483)     4,854          512
  Income (loss) per share before extraordinary
   items..............................................       (.22)      (.08)      (.22)       .20         (.32)
  Net income (loss) per share.........................       (.22)      (.08)      (.19)       .20         (.29)
1992:
  Net revenues........................................     52,422     55,183     55,479     87,807      250,891
  Gross profit........................................     21,563     25,480     25,854     42,035      114,932
  Operating income....................................      2,442      4,580      4,452     16,626       28,100
  Income (loss) before extraordinary items............     (7,191)    (4,893)    (9,254)     6,372      (14,966)
  Net income (loss)...................................     (7,191)    (6,974)   (10,767)     6,372      (18,560)
  Income (loss) per share before extraordinary
   items..............................................       (.88)      (.44)      (.68)       .29        (1.51)
  Net income (loss) per share.........................       (.88)      (.58)      (.77)       .29        (1.76)
</TABLE>

    Gross profit represents net revenues less cost of services.

    Operating  income is defined as net  revenue less cost of services; selling,
general and administrative expenses; depreciation and amortization; writedown of
program rights; product development costs and other nonrecurring charges.

    Actmedia reports its operations on a  13-cycle basis whereby the results  of
operations  of three, four-week periods are reported  in each of the first three
quarters of the  fiscal year  and four, four-week  periods are  reported in  the
fourth quarter of the fiscal year.

    Extraordinary  gains  and  losses  during  1993  and  1992  relate  to early
extinguishments of debt.

    Results of the  fourth quarter  of 1993 include  $3,000,000 of  nonrecurring
charges  relating  to  the upgrade  of  the Company's  in-store  marketing radio
network. Results for the third quarter of 1992 include $2,700,000 of  writedowns
of  the  carrying amount  of the  Company's investment  in SVL.  Additional 1992
writedowns of such carrying amount totaling $560,000 did not have a  significant
impact on the financial results of the quarter in which they were recognized.

                                      F-23
<PAGE>
                                                                    SCHEDULE III
                           HERITAGE MEDIA CORPORATION
                      FINANCIAL INFORMATION OF REGISTRANT
                            CONDENSED BALANCE SHEETS
                           DECEMBER 31, 1993 AND 1992
                             (DOLLARS IN THOUSANDS)
                                     ASSETS

<TABLE>
<CAPTION>
                                                                                             1993         1992
                                                                                          -----------  -----------
<S>                                                                                       <C>          <C>
Cash....................................................................................  $   --       $   --
Other current assets....................................................................      --                85
                                                                                          -----------  -----------
      Total current assets..............................................................      --                85
Net property and equipment..............................................................      --             3,519
Investment in and advances to subsidiaries, at equity...................................      159,074      159,496
Goodwill and other intangibles, net of amortization.....................................        2,496        2,562
Other assets, net.......................................................................           30            4
                                                                                          -----------  -----------
                                                                                          $   161,600  $   165,666
                                                                                          -----------  -----------
                                                                                          -----------  -----------
                                       LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities.....................................................................  $     1,848  $     1,888
Long-term debt, excluding current portion (notes 2 and 3)...............................       53,596       53,744
                                                                                          -----------  -----------
      Total liabilities.................................................................       55,444       55,632
                                                                                          -----------  -----------
Settlement rights.......................................................................       19,514       18,821
Stockholders' equity:
  Preferred stock.......................................................................       16,195       16,195
  Common stock:
    Class A.............................................................................          123          113
    Class B.............................................................................      --                16
    Class C.............................................................................           41           41
  Additional paid-in capital............................................................      202,743      201,986
  Accumulated deficit...................................................................     (130,862)    (126,052)
  Accumulated foreign currency translation adjustments..................................       (1,144)        (632)
  Treasury stock at cost................................................................         (454)        (454)
                                                                                          -----------  -----------
      Total stockholders' equity........................................................       86,642       91,213
                                                                                          -----------  -----------
                                                                                          $   161,600  $   165,666
                                                                                          -----------  -----------
                                                                                          -----------  -----------
</TABLE>

           See accompanying notes to condensed financial information.

                                      F-24
<PAGE>
                                                        SCHEDULE III (CONTINUED)

                           HERITAGE MEDIA CORPORATION

                      FINANCIAL INFORMATION OF REGISTRANT
                       CONDENSED STATEMENTS OF OPERATIONS
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                  1993        1992        1991
                                                                                ---------  ----------  ----------
<S>                                                                             <C>        <C>         <C>
Net revenues..................................................................  $   1,673  $    1,559  $    1,983
                                                                                ---------  ----------  ----------
Expenses:
  Cost of services............................................................     --          --             764
  Selling, general and administrative.........................................     --          --             580
  Depreciation and amortization...............................................      1,514       1,455         438
                                                                                ---------  ----------  ----------
                                                                                    1,514       1,455       1,782
                                                                                ---------  ----------  ----------
    Operating income..........................................................        159         104         201
                                                                                ---------  ----------  ----------
Other expense:
  Interest....................................................................     (5,731)     (7,995)    (11,484)
  Other, net..................................................................       (611)     (4,971)     (5,360)
                                                                                ---------  ----------  ----------
                                                                                   (6,342)    (12,966)    (16,844)
                                                                                ---------  ----------  ----------
    Loss before equity in income (losses) of subsidiaries and extraordinary
     items....................................................................     (6,183)    (12,862)    (16,643)
Equity in income (losses) of subsidiaries before extraordinary items..........      6,260      (2,104)     (2,635)
                                                                                ---------  ----------  ----------
    Income (loss) before extraordinary items..................................         77     (14,966)    (19,278)
Extraordinary items:
  Gain on early extinguishment of debt (note 3)...............................     --             834      --
  Equity in extraordinary items of subsidiary -- gain (loss) on early
   extinguishment of debt.....................................................        435      (4,428)      4,320
                                                                                ---------  ----------  ----------
    Net income (loss).........................................................  $     512  $  (18,560) $  (14,958)
                                                                                ---------  ----------  ----------
                                                                                ---------  ----------  ----------
</TABLE>

           See accompanying notes to condensed financial information.

                                      F-25
<PAGE>
                                                        SCHEDULE III (CONTINUED)

                           HERITAGE MEDIA CORPORATION
                      FINANCIAL INFORMATION OF REGISTRANT
                       CONDENSED STATEMENTS OF CASH FLOWS
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                 1993        1992        1991
                                                                               ---------  ----------  ----------
<S>                                                                            <C>        <C>         <C>
Cash flows from operating activities:
  Net income (loss)..........................................................  $     512  $  (18,560) $  (14,958)
  Adjustments to reconcile net income (loss) to net cash provided (used) by
   operating activities:
    Equity in losses (undistributed earnings) of subsidiaries................     (6,695)      6,532      (1,685)
    Noncash interest.........................................................     --           3,990      11,567
    Depreciation and amortization............................................      1,514       1,455         438
    Other....................................................................        (95)      2,451       5,371
    Change in assets and liabilities, net of acquisitions....................        175         245          (5)
                                                                               ---------  ----------  ----------
      Net cash provided (used) by operating activities.......................     (4,589)     (3,887)        728
                                                                               ---------  ----------  ----------
Cash flows from investing activities:
  Investment in and advances to subsidiaries.................................     (2,201)    (19,937)    (17,359)
  Acquisitions, net of cash acquired.........................................     --          (4,075)       (855)
  Dividends from subsidiaries................................................     11,581      19,104       5,400
  Proceeds from sale of property.............................................         13         101         285
                                                                               ---------  ----------  ----------
      Net cash provided (used) by investing activities.......................      9,393      (4,807)    (12,529)
                                                                               ---------  ----------  ----------
Cash flows from financing activities:
  Retirements of long-term debt and broadcast program rights payable.........       (175)    (31,742)     (1,424)
  Issuance of common stock...................................................     --          42,140         122
  Issuance of preferred stock................................................     --          --          14,582
  Collections on notes receivable............................................     --           1,140      --
  Dividends on preferred stock...............................................     (1,781)     (1,781)     (1,320)
  Purchase of settlement rights..............................................     (2,848)     (1,300)     --
                                                                               ---------  ----------  ----------
      Net cash provided (used) by financing activities.......................     (4,804)      8,457      11,960
                                                                               ---------  ----------  ----------
Net change during year.......................................................     --            (237)        159
Cash and cash equivalents at beginning of year...............................     --             237          78
                                                                               ---------  ----------  ----------
Cash and cash equivalents at end of year.....................................  $  --      $   --      $      237
                                                                               ---------  ----------  ----------
                                                                               ---------  ----------  ----------
Cash paid for interest.......................................................  $   5,669  $   32,292  $   --
                                                                               ---------  ----------  ----------
                                                                               ---------  ----------  ----------
</TABLE>

           See accompanying notes to condensed financial information.

                                      F-26
<PAGE>
                           HERITAGE MEDIA CORPORATION
                    NOTES TO CONDENSED FINANCIAL INFORMATION
                        DECEMBER 31, 1993, 1992 AND 1991

(1) GENERAL
    The   accompanying  condensed   financial  information   of  Heritage  Media
Corporation ("Registrant" or the "Company")  should be read in conjunction  with
the  consolidated  financial  statements  of  the  Registrant  included  in  the
Registrant's Annual Report on Form 10-K for the year ended December 31, 1993.

    Heritage Media  Corporation is  primarily a  holding company;  however,  the
Company also owned one television station until August 1991 (see note 2).

(2) ACQUISITIONS AND DISPOSITIONS
    In  December 1990, the Company began  investing in Supermarket Visions, Ltd.
("SVL"), an in-store  marketing company  operating in the  United Kingdom.  Cash
investments  in SVL preferred  stock and advances  totaled $994,000 and $344,000
during 1992 and 1991, respectively. During  1991 and 1992, the Company  recorded
$1,300,000  and $2,162,000 of writedowns of the carrying amount of the Company's
investment in SVL. Also  during 1992, the Company  recorded additional costs  of
$1,098,000  incurred  during  the  shutdown of  SVL.  SVL  ceased  operations in
September 1992  and was  liquidated in  the  fourth quarter  of 1992.  All  such
writedowns  and  shutdown  costs are  included  in  other expense,  net  for the
respective years.

    On August 15, 1991, the Company sold certain assets of a television  station
with  a  total book  value of  $5,556,000 for  $1,485,000. The  loss on  sale of
$4,071,000 is reflected in other expense,  net in the consolidated statement  of
operations  for the  year ended  December 31,  1991. Sale  proceeds consisted of
$285,000 cash and  a note  receivable of $1,200,000.  Concurrently, the  Company
purchased  a television station in the  same market for $7,007,000. The purchase
was financed  with  cash from  operations  of $2,059,000,  the  $4,623,000  note
payable  and 25,000  shares of  the Company's  Class A  common stock  at $13 per
share.

    On October 18, 1991, the Company  entered into a joint venture agreement  to
purchase  in-store marketing  companies in Europe  for an  initial investment of
$511,000. In April 1992, the Company paid $2.2 million to acquire a 65% interest
in an in-store marketing company in The Netherlands.

    On February 28, 1992, the Company amended its Joint Operating Agreement with
Muzak  Limited  Partnership  whereby  the  Company  purchased  various  in-store
marketing  assets for a purchase price  of $5,000,000. Consideration paid by the
Company consisted  of  $850,000  cash  and a  $4,150,000  note  payable  due  in
fluctuating quarterly installments with the balance due on January 31, 1999.

(3) LONG-TERM DEBT
    Long-term debt at December 31, 1993 and 1992 is summarized as follows:

<TABLE>
<CAPTION>
                                                                           1993       1992
                                                                         ---------  ---------
                                                                            (Thousands of
                                                                               dollars)
<S>                                                                      <C>        <C>
Senior subordinated notes..............................................  $  50,000  $  50,000
Other..................................................................      3,744      3,919
                                                                         ---------  ---------
                                                                            53,744     53,919
Less current installments..............................................        148        175
                                                                         ---------  ---------
                                                                         $  53,596  $  53,744
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>

    On  August 11, 1987, the Company issued  a $75 million, 8% subordinated note
due July 31, 1994. Interest on this  note was deferred and payable at  maturity.
The  note was discounted for financial statement purposes by $24.6 million using
a 14% interest rate. On April 15, 1992, the Company retired the 8%  subordinated
note   with  an  accreted   balance  of  $95,384,000   through  the  payment  of

                                      F-27
<PAGE>
                           HERITAGE MEDIA CORPORATION
              NOTES TO CONDENSED FINANCIAL INFORMATION (CONTINUED)
                        DECEMBER 31, 1993, 1992 AND 1991

(3) LONG-TERM DEBT (CONTINUED)
$30,000,000 of cash obtained from the issuance of Class A common stock (note 5),
the issuance of 1,335,721 shares of Class C common stock at $9.75 per share  and
the  issuance of a new $50 million, 12% subordinated note ("the New Note"). As a
result of  this transaction,  the Company  recognized an  extraordinary gain  of
approximately $2,360,000.

    On October 1, 1992, the Company retired the New Note through the issuance of
$50  million of 11% Senior Subordinated Notes ("the Notes") due October 1, 2002.
The Notes are redeemable, in  whole or in part, at  the Company's option at  any
time  on or after October 1, 1997, at  amounts decreasing from 105.5% to 100% of
par at October 1, 1999. The Notes are subordinated to all other indebtedness  of
the  Company  and  its  subsidiaries  except that  the  Notes  are  senior  to a
$4,623,000 note payable  dated August  15, 1991  issued in  connection with  the
acquisition  of  a  television  station  (note  2).  The  Company  recognized an
extraordinary loss of $1,526,000 on this refinancing.

    Debt agreements  of  the  Company's subsidiaries  prohibit  or  limit  their
ability  to pay dividends  to the Company. However,  these agreements permit the
payment of  dividends sufficient  to meet  the Company's  obligations under  the
Notes.

                                      F-28
<PAGE>
                                                                      SCHEDULE V
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                             PROPERTY AND EQUIPMENT
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                       Balance
                                                         at                                 Other      Balance
                                                      Beginning  Additions               Changes Add  at End of
Classification                                        of Period   at Cost   Retirements  (Deduct)(1)   Period
- ----------------------------------------------------  ---------  ---------  -----------  -----------  ---------
<S>                                                   <C>        <C>        <C>          <C>          <C>
Year ended December 31, 1993:
  In-store marketing equipment......................  $  40,691  $  13,612   $  15,075    $  --       $  39,228
  Broadcasting equipment............................     34,695      1,819      --              620      37,134
  Buildings and improvements........................      6,908      2,302      --               (4)      9,206
  Other equipment...................................      6,287        801         142          654       7,600
  Land..............................................      2,490     --          --           --           2,490
                                                      ---------  ---------  -----------  -----------  ---------
                                                      $  91,071  $  18,534   $  15,217    $   1,270   $  95,658
                                                      ---------  ---------  -----------  -----------  ---------
                                                      ---------  ---------  -----------  -----------  ---------
Year ended December 31, 1992:
  In-store marketing equipment......................  $  32,934  $  12,871   $  10,429    $   5,315   $  40,691
  Broadcasting equipment............................     31,825      2,195      --              675      34,695
  Buildings and improvements........................      6,743        114      --               51       6,908
  Other equipment...................................      5,410        351      --              526       6,287
  Land..............................................      2,490     --          --           --           2,490
                                                      ---------  ---------  -----------  -----------  ---------
                                                      $  79,402  $  15,531   $  10,429    $   6,567   $  91,071
                                                      ---------  ---------  -----------  -----------  ---------
                                                      ---------  ---------  -----------  -----------  ---------
Year ended December 31, 1991:
  In-store marketing equipment......................  $  25,638  $   8,646   $   1,624    $     274   $  32,934
  Broadcasting equipment............................     30,889      1,881       4,157        3,212      31,825
  Buildings and improvements........................      6,890        393       1,858        1,318       6,743
  Other equipment...................................      4,301        501          62          670       5,410
  Land..............................................      7,004     --           4,680          166       2,490
                                                      ---------  ---------  -----------  -----------  ---------
                                                      $  74,722  $  11,421   $  12,381    $   5,640   $  79,402
                                                      ---------  ---------  -----------  -----------  ---------
                                                      ---------  ---------  -----------  -----------  ---------
<FN>
- ------------------------
(1)  Other  changes represent the  effects of the  Company's acquisitions, asset
     additions from barter agreements, foreign currency translation  adjustments
     and reclassifications between asset categories for the years ended December
     31, 1993, 1992 and 1991.
</TABLE>

                                      F-29
<PAGE>
                                                                     SCHEDULE VI
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
               ACCUMULATED DEPRECIATION OF PROPERTY AND EQUIPMENT
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                              Additions
                                                    Balance    Charged
                                                      at      to Costs                                    Balance
                                                   Beginning     and                      Additions      at End of
Classification                                     of Period  Expenses   Retirements   (Deductions)(1)    Period
- -------------------------------------------------  ---------  ---------  -----------  -----------------  ---------
<S>                                                <C>        <C>        <C>          <C>                <C>
Year ended December 31, 1993:
  In-store marketing equipment...................  $  16,296  $  11,055   $  13,137       $  --          $  14,214
  Broadcasting equipment.........................     14,630      4,005      --              --             18,635
  Buildings and improvements.....................        986        275      --              --              1,261
  Other equipment................................      3,327        933         134          --              4,126
                                                   ---------  ---------  -----------            ---      ---------
                                                   $  35,239  $  16,268   $  13,271       $  --          $  38,236
                                                   ---------  ---------  -----------            ---      ---------
                                                   ---------  ---------  -----------            ---      ---------
Year ended December 31, 1992:
  In-store marketing equipment...................  $  17,020  $   9,282   $   9,998       $      (8)     $  16,296
  Broadcasting equipment.........................     10,764      3,903      --                 (37)        14,630
  Buildings and improvements.....................        722        270      --                  (6)           986
  Other equipment................................      2,237      1,044      --                  46          3,327
                                                   ---------  ---------  -----------            ---      ---------
                                                   $  30,743  $  14,499   $   9,998       $      (5)     $  35,239
                                                   ---------  ---------  -----------            ---      ---------
                                                   ---------  ---------  -----------            ---      ---------
Year ended December 31, 1991:
  In-store marketing equipment...................  $  11,210  $   6,609   $     825       $      26      $  17,020
  Broadcasting equipment.........................      9,030      3,327       1,593          --             10,764
  Buildings and improvements.....................        724        247         249          --                722
  Other equipment................................      1,614        717          94          --              2,237
                                                   ---------  ---------  -----------            ---      ---------
                                                   $  22,578  $  10,900   $   2,761       $      26      $  30,743
                                                   ---------  ---------  -----------            ---      ---------
                                                   ---------  ---------  -----------            ---      ---------
<FN>
- ------------------------
(1)  Other  changes represent reclassifications between asset categories for the
     years ended December 31, 1992 and 1991.
</TABLE>

                                      F-30
<PAGE>
                                                                   SCHEDULE VIII
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                        ALLOWANCE FOR DOUBTFUL ACCOUNTS
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                      Additions     Additions
                                                        Balance at   Charged to    Charged to                 Balance at
                                                         Beginning    Costs and       Other                     End of
Description                                              of Period    Expenses     Accounts(1)    Writeoffs     Period
- ------------------------------------------------------  -----------  -----------  -------------  -----------  -----------
<S>                                                     <C>          <C>          <C>            <C>          <C>
Year ended December 31, 1993..........................   $   1,487    $   3,382     $  --         $   2,091    $   2,778
                                                        -----------  -----------        -----    -----------  -----------
                                                        -----------  -----------        -----    -----------  -----------
Year ended December 31, 1992..........................   $   1,527    $   1,590     $  --         $   1,630    $   1,487
                                                        -----------  -----------        -----    -----------  -----------
                                                        -----------  -----------        -----    -----------  -----------
Year ended December 31, 1991..........................   $   1,062    $   1,883     $     274     $   1,692    $   1,527
                                                        -----------  -----------        -----    -----------  -----------
                                                        -----------  -----------        -----    -----------  -----------
<FN>
- ------------------------
(1)  Includes amounts related to acquisitions.
</TABLE>

                                      F-31
<PAGE>
                                                                      SCHEDULE X
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                   SUPPLEMENTARY INCOME STATEMENT INFORMATION
                  YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                      Charged to Costs and Expenses
                                                                                     -------------------------------
                                       Item                                            1993       1992       1991
- -----------------------------------------------------------------------------------  ---------  ---------  ---------
<S>                                                                                  <C>        <C>        <C>
Maintenance and repairs............................................................  $   1,000  $     963  $     688
                                                                                     ---------  ---------  ---------
                                                                                     ---------  ---------  ---------
Taxes, other than payroll and income taxes.........................................  $     741  $   1,001  $     709
                                                                                     ---------  ---------  ---------
                                                                                     ---------  ---------  ---------
Royalties..........................................................................  $     631  $   1,807  $   2,771
                                                                                     ---------  ---------  ---------
                                                                                     ---------  ---------  ---------
Advertising........................................................................  $   5,214  $   4,723  $   5,385
                                                                                     ---------  ---------  ---------
                                                                                     ---------  ---------  ---------
</TABLE>

                                      F-32

<PAGE>
                                                                 [EXHIBIT 23(A)]

                         INDEPENDENT AUDITORS' CONSENT

The Board of Directors
Heritage Media Corporation:

    We  consent to incorporation by reference in the Registration Statement (No.
33-32200) on Form S-8 of Heritage Media Corporation of our report dated February
25,  1994  relating  to  the  consolidated  balance  sheets  of  Heritage  Media
Corporation  and subsidiaries as of  December 31, 1993 and  1992 and the related
consolidated statements of operations, stockholders' equity, and cash flows  and
related  schedules for each of the years in the three-year period ended December
31, 1993, which report appears  in the December 31,  1993 Annual Report on  Form
10-K of Heritage Media Corporation.

                                                    KPMG PEAT MARWICK

Dallas, Texas
March 8, 1994

<PAGE>
                                                                 [EXHIBIT 99]

                           HERITAGE MEDIA CORPORATION
                               One Galleria Tower
                           13355 Noel Road, Suite 1500
                              Dallas, Texas  75240

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 26, 1994


To the stockholders of
Heritage Media Corporation:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Heritage
Media Corporation (the "Company"), will be held at The Westin Hotel Galleria,
13340 Dallas Parkway, Dallas, Texas, on May 26, 1994 at 9:00 A.M., local time,
for the following purposes:

          (a)  For holders of Class A Common Stock to elect seven directors of
     the Company;

          (b)  For consideration of the adoption of the Company's Amended and
     Restated Stock Option Plan; and

          (c)  For the transaction of such other business as may properly come
     before the meeting or any adjournment thereof.

     Only stockholders of record at the close of business on March 21, 1994, are
entitled to notice of, and to vote at, the meeting or any adjournment thereof.

     Whether or not you plan to attend the Annual Meeting and regardless of the
number of shares you own, please date, sign and return the enclosed proxy card
in the enclosed envelope (which requires no postage if mailed in the United
States).

                                 By Order of the Board of Directors


                                 Wayne Kern,
                                 Secretary

Dallas, Texas
April 15, 1994

<PAGE>

                           HERITAGE MEDIA CORPORATION
                               One Galleria Tower
                           13355 Noel Road, Suite 1500
                              Dallas, Texas  75240


                                 PROXY STATEMENT
                                       FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 26, 1994

     This Proxy Statement is furnished to stockholders of Heritage Media
Corporation, an Iowa corporation (the "Company"), in connection with the
solicitation of proxies by the Board of Directors of the Company for use at the
annual meeting of stockholders to be held on May 26, 1994, and at any and all
adjournments or postponements thereof.  Proxies in the form enclosed will be
voted at the meeting, if properly executed, returned to the Company prior to the
meeting and not revoked.  The proxy may be revoked at any time before it is
voted by giving written notice to the Secretary of the Company.

                        ACTION TO BE TAKEN AT THE MEETING

     At the Annual Meeting, holders of the Company's Class A Common Stock (the
"Class A Common Stock") will consider and vote for the election as directors of
the Company of Messrs. James S. Cownie, Joseph M. Grant, James M. Hoak, Clark A.
Johnson, Alan R. Kahn, Joseph D. Mahaffey and David N. Walthall.  Such holders
will also consider and vote upon a proposal to adopt the Company's Amended and
Restated Stock Option Plan (the "Option Plan").

     Only holders of record of Class A Common Stock at the close of business on
March 21, 1994 (the "Record Date") are entitled to notice of, and to vote at,
the Annual Meeting.  At the close of business on the Record Date, the Company
had issued and outstanding, and entitled to vote at the Annual Meeting,
12,634,596 shares of Class A Common Stock.  The Company also had issued and
outstanding on such date 4,829,728 shares of Class C Common Stock (the "Class C
Common Stock").  Holders of record of Class A Common Stock are entitled to one
vote per share on the matters to be considered at the Annual Meeting, as to
which such shares are entitled to vote as set forth above.  The holders of Class
C Common Stock generally do not have voting rights and are not entitled to vote
with respect to the matters to be considered at the Annual Meeting.

     The presence, either in person or by properly executed proxy, of the
holders of record of a majority of the Class A Common Stock is necessary to
constitute a quorum at the Annual Meeting.

<PAGE>

     The election as a director of each nominee set forth above requires the
affirmative vote of the holders of record of a majority of the outstanding
voting power of the shares of Class A Common Stock represented, in person or by
proxy, at the Annual Meeting.  The proposal to adopt the Option Plan requires
the affirmative vote of the holders of record of a majority of the outstanding
voting power of the shares of Class A Common Stock represented, in person or by
proxy, at the Annual Meeting.

     The accompanying proxy, unless the stockholder otherwise specifies in the
proxy, will be voted (i) for the election as directors of the Company of the
seven nominees set forth above, (ii) for the adoption of the Option Plan and
(iii) at the discretion of the proxy holders on any other matter that may
properly come before the meeting or any adjournment thereof.

     Where stockholders have appropriately specified how their proxies are to be
voted, they will be voted accordingly.  If any other matter or business is
brought before the meeting, the proxy holders may vote the proxies in their
discretion.  The directors do not know of any such other matter or business.
Should any nominee for the Board of Directors become unable or unwilling to
accept nomination or election, the proxy holders may vote the proxies for the
election in his stead of any other person the Board of Directors may recommend.
Each nominee has expressed his intention to serve the entire term for which
election is sought.


                             PRINCIPAL STOCKHOLDERS

     The following table sets forth certain information as to the beneficial
ownership of each class of Common Stock of the Company as of March 21, 1994 by
(i) each person who is known to beneficially own more than 5% of each such class
and (ii) all officers and directors as a group.  Unless otherwise indicated,
each of the persons named below has sole voting and investment power with
respect to the shares of Common Stock beneficially owned by such person.

                                        2

<PAGE>

<TABLE>
<CAPTION>

                                                                                              Percent
                                                                                              Ownership
                                 Class A                         Class C                      Class A
Name and Address(1)             Common(2)       Percent          Common       Percent         Equiv.(3)
- -------------------             ---------       -------          ------       -------         ---------
<S>                             <C>             <C>              <C>          <C>             <C>

James M. Hoak                   1,030,876(4)        8.0%           ---          ---              5.8%
 Chairman of the Board
 13355 Noel Road,
 Suite 1500
 Dallas, TX  75240
James S. Cownie                   321,013(5)        2.5%           ---          ---              1.8%
 Director
 2600 Grand Avenue
 Des Moines, IA 50312
David N. Walthall                 158,687(6)        1.2%           ---          ---               .9%
 President and CEO;
 Director
 13355 Noel Road,
 Suite 1500
 Dallas, TX  75240
HC Crown Corp.(7)                 305,556           2.4%     2,430,645         50.5%            15.5%
 Mellon Bank Cntr.
 2nd Floor
 10th & Market
 Wilmington, DE 19801
The Equitable                     986,275           7.7%           ---          ---              5.6%
 Companies Inc.
 787 Seventh Avenue
 New York, NY 10009
Morgan Capital Corp.               55,556            .4%       512,987         10.6%             3.2%
 902 Market Street
 Wilmington, DE 19801
Goldman, Sachs & Co.              456,168           3.5%       550,375         11.4%             5.7%
 85 Broad Street
 New York, NY  10004
Janus Capital                     846,100           6.6%           ---          ---              4.8%
 Corporation
 100 Fillmore St.
 Suite 300
 Denver, CO 80206
Tele-Communications,                   --           ---      1,335,721         27.7%             7.5%
 Inc.(7)
5619 DTC Parkway
Englewood, CO 80111
All officers and
 directors as a group
 (13 persons)                   1,771,801          13.8            ___          ___             10.0%

<FN>

- -----------------------------
(1)  Table includes presently exercisable portion of stock options.
(2)  Excludes shares allocated to participants' accounts under the Company's
     Retirement Savings Plan.
(3)  Assumes conversion of each outstanding share of Class C Common Stock into
     one share of Class A Common Stock.
(4)  Includes 6,785 shares of Class A Common Stock held by Mr. Hoak's wife and
     children.  Mr. Hoak disclaims beneficial ownership of such shares.
(5)  Includes 85,945 shares of Series A Common Stock held by Mr. Cownie's
     family.  Mr. Cownie disclaims beneficial ownership of such shares.
(6)  Includes 17,339 shares held by Mr. Walthall's wife.  Mr. Walthall disclaims
     beneficial ownership of such shares.
(7)  HC Crown Corp. and Tele-Communications, Inc. sold ________ of the shares
     beneficially owned by them pursuant to an underwritten public offering
     completed on ____________, 1994.

</TABLE>

                                        3

<PAGE>

                        DIRECTORS AND EXECUTIVE OFFICERS

GENERAL

     A brief description of each director and executive officer of the Company
is provided below.  Directors hold office until the next annual meeting of the
stockholders or until their successors are elected and qualified.  All officers
serve at the discretion of the Board of Directors.

     James M. Hoak, 50, has served as Chairman of the Board of the Company since
August 1987.  Mr. Hoak has also served as Chairman and Chief Executive Officer
of Crown Media, Inc. (a cable television company unaffiliated with the Company)
since February 1991, and Chairman of Cypress Capital Corporation (a private
investment company) since September 1991.  Until December 1990, Mr. Hoak had
been Chairman (since 1987), President (1971 to 1987) and Chief Executive Officer
and a director of Heritage Communications, Inc. ("HCI"), a diversified
communications company.  Mr. Hoak is a director of Airgas, Inc., Midwest
Resources, Inc., Pier 1 Imports, Inc., and Sun Coast Industries, Inc. and a
member of the Board of Governors of the American Stock Exchange.

     David N. Walthall, 48, has served as President, Chief Executive Officer and
a director of the Company since August 1987.  From 1985 to April 1988, he was
Executive Vice President of HCI and President of its Communications Products
Group.

     Joseph D. Mahaffey, 48, joined the Company in March 1992 as Executive Vice
President, Chief Financial Officer and a member of the Board of Directors.  Mr.
Mahaffey served as President and Vice Chairman of United Meridian Corporation
(an oil and gas company) from 1987 to 1992.

     Paul W. Fiddick, 44, has served as Executive Vice President and President,
Radio Group of the Company since August 1987.

     Wayne W. LoCurto, 50, has served as an Executive Vice President of the
Company and as President, Actmedia since November 1989.  He served as Vice
President of Glendinning Associates (a marketing consulting firm) from 1987 to
November 1989.

                                        4

<PAGE>

     James J. Robinette, 60, has served as Executive Vice President and
President, Television Group of the Company since August 1987.

     Wayne Kern, 61, has served as Senior Vice President and Secretary of the
Company since 1987.  Since July 1991, Mr. Kern has also served as Executive Vice
President of Crown Media, Inc.  Until December 1990, Mr. Kern had been Executive
or Senior Vice President, General Counsel and Secretary of HCI at all times
since 1985.

     James P. Lehr, 46, has served as Vice President - Administration,
Controller and Assistant Secretary of the Company since December 1987.

     Douglas N. Woodrum, 36, has served as Vice President - Development and
Treasurer of the Company since August 1987.

     James S. Cownie, 49, served as the President and a director of HCI from
August 1987 until December 1990.  Since March 1991, Mr. Cownie has been the
Chairman of the corporate partner of New Heritage Associates (a cable television
firm unaffiliated with the Company).  Mr. Cownie was elected as a director of
the Company in July 1989.

     Joseph M. Grant, 55, has served as the Senior Vice President and Chief
Financial Officer of Electronic Data Systems, Inc. (an information technology
company) since December 1990.  From 1989 to 1990, Mr. Grant served as the
Executive Vice President and Chief Systems Officer for American General
Corporation (a life insurance, real estate and consumer finance company).  Prior
to 1989, Mr. Grant served as the Chairman of the Board and Chief Executive
Officer of Texas American Bancshares Inc. (a bank holding company).  Mr. Grant
has been a director of the Company since June 1992.

     Clark A. Johnson, 63, has served as the Chairman and Chief Executive
Officer of Pier 1 Imports, Inc. (a specialty retailer of home furnishings) since
1988 and was President of such company from 1985 to 1988.  Mr. Johnson has been
a director of the Company since March 1990.  He also serves as a director of
Actava, Inc., Albertson's, Inc., AnaComp, Inc., and Intertan, Inc.

     Alan R. Kahn, 54, is a business consultant and private investor and was
President of Sun Country Industries, Inc. (a beverage distributor) from 1984 to
1988.  Mr. Kahn has been a director of the Company since August 1987.

                                        5

<PAGE>

     The Board of Directors held ten meetings in 1993.  No director attended
fewer than 75% of the meetings of the Board (and any committees thereof) which
they were required to attend.

BENEFICIAL OWNERSHIP OF CAPITAL STOCK

     The following table sets forth certain information as to beneficial
ownership of Class A Common Stock of the Company by the executive officers and
directors of the Company:

<TABLE>
<CAPTION>

                                Class A
Name(1)                         Common           Percent
- -------                       ----------         -------
<S>                           <C>                <C>
James M. Hoak                  1,030,876           8.0%
David N. Walthall                158,687           1.2%
Joseph D. Mahaffey                13,500            .1%
Paul W. Fiddick                   66,006            .5%
Wayne W. LoCurto                  15,456            .1%
James J. Robinette                   ---            N/A
Wayne Kern                       104,249            .8%
James P. Lehr                      3,878           --(2)
Douglas N. Woodrum                40,895            .3%
James S. Cownie                  321,013           2.5%
Joseph M. Grant                    2,000           --(2)
Clark A. Johnson                   3,784           --(2)
Alan R. Kahn                      11,457            .1%

<FN>

- ----------------------
(1)  Table includes presently exercisable options.
(2)  Less than .1%

</TABLE>

COMMITTEES OF THE BOARD OF DIRECTORS

     The Executive Committee, comprised of Messrs. Hoak (Chairman), Kahn and
Walthall, is empowered to exercise all authority of the entire Board, subject to
certain exceptions (primarily statutory) relating generally to such matters as
mergers, sales of assets, sales of capital stock, bylaw amendments and changes
to the membership of the Board.  The Executive Committee met one time during
1993.

     The Compensation Committee, comprised of Messrs. Cownie, Grant, and Kahn
met one time during 1993.  Reference is made to the separate report of the
Compensation Committee set forth elsewhere herein.

                                        6

<PAGE>

     The Audit Committee, comprised of Messrs. Cownie, Grant, Johnson and Kahn
(Chairman), is empowered to recommend to the Board the appointment of the
Company's independent public accountants and to periodically meet with such
accountants to discuss their fees, audit and non-audit services, and the
internal controls and audit results for the Company.  The Audit Committee also
is empowered to meet with the Company's accounting personnel to review
accounting policies and reports.  The Audit Committee met two times during 1993.

COMPENSATION OF DIRECTORS

     Each director who is not an officer or employee of the Company receives, in
addition to the basic annual fee of $12,000, $1,000 per Board meeting (or
committee meeting not in conjunction with a Board meeting) held in person or
$200 if the meeting is held by telephone.  Any non-employee director may elect
to defer such fees for later payment with an interest equivalent or invest such
fees in shares of the Company's Class A Common Stock.  When first elected,
directors who are not officers or employees of the Company are granted options
(vesting in full after two years of service and expiring ten years after the
date of grant) to acquire 2,000 shares of Class A Common Stock at the fair
market value of such stock on the date of grant.  Thereafter, options to
purchase an additional 2,000 shares of Class A Common Stock are granted
annually.

SUMMARY OF EXECUTIVE COMPENSATION

     The following table sets forth information concerning cash compensation
paid or accrued by the Company during the three years ended December 31, 1993 to
or for the Company's chief executive officer and the four other highest
compensated executive officers of the Company.

                                        7

<PAGE>

<TABLE>
<CAPTION>

                                                                                                           Company
                                                                             Other          Company        Contribution
Name and                                                                     Annual          Stock         to Defined
Principal                                                                    Compen-        Options        Contribution
Position                            Year       Salary         Bonus          sation(1)      Awarded(2)       Plan
- --------                            ----       ------         -----          ---------      ----------     ------------
<S>                                 <C>        <C>            <C>            <C>            <C>            <C>
Mr. Walthall                        1993       $300,171       $273,151        $11,887         50,000         $4,497
CEO and Pres.                       1992        304,046        136,702          7,200         83,561          7,912
                                    1991        241,608         24,895          7,200             --          7,325

Mr. LoCurto                         1993        258,889        160,500          9,780         20,000          4,497
Exec. V.P.                          1992        250,732         60,500         13,135         41,823            -0-
                                    1991        229,923          9,000         11,580             --            783

Mr. Hoak                            1993        240,923        125,794             --          2,000          4,497
Chairman                            1992        300,000         34,557             --         75,920            -0-
                                    1991        251,923          7,903          1,938             --          1,212

Mr. Mahaffey                        1993        222,127        144,263         11,143         16,000          4,497
Exec.V.P.                           1992(4)     165,385         56,713          5,538         46,782             --

Mr. Robinette                       1993        195,089        149,400        115,466             --          4,497
Exec. V.P.                          1992        178,346        110,968          7,477          9,207          7,912
                                    1991        161,631         41,367          7,200             --          6,929

<FN>

- ------------------
(1)  Includes auto allowance, moving expenses and taxable fringe benefits.
(2)  Reflects options exchanged pursuant to the 1992 Option Exchange Program.
(3)  In 1991, Mr. LoCurto was granted 10,000 units under the Actmedia Stock
     Appreciation Rights Plan of 1990.  Pursuant to this plan, certain executive
     officers of the Company's Actmedia, Inc. subsidiary are eligible to receive
     grants of phantom equity units reflecting the fair market value of the
     common share equity of Actmedia.  Persons receiving grants of such units
     will generally be entitled to receive in cash the difference between the
     value per unit on December 31, 1994 and the base value on the date of grant
     with respect to all vested units.  Units vest under the plan in
     installments between the grant date and December 31, 1994.  The units
     granted to Mr. LoCurto in 1991 had a base value of $9.70 per unit on the
     date of grant.
(4)  Mr. Mahaffey joined the Company in March 1992.

</TABLE>

STOCK OPTIONS

     In 1987, the Company adopted the Option Plan, which was subsequently
amended in 1989 and 1993.  Under the Option Plan, non-qualified stock options
for up to 1,500,000 shares of Class A Common Stock may be granted to officers,
directors and key employees of the Company and its subsidiaries at a price at
least equal to fair market value at the date of grant, unless waived by the
Board of Directors.  An optionee may not receive a grant in excess of 100,000
shares of Class A Common Stock in any calendar year.  Options granted under the
Option Plan vest in full after two years of employment and are exercisable for
not more than 10 years from the date of grant.

                                       8

<PAGE>

     The following table sets forth certain information with respect to the
options granted during the year ended December 31, 1993 to the executive
officers named in the above compensation table:

<TABLE>
<CAPTION>

                                    Individual Grants
                                    -----------------
                                       Percent of
                                          Total                                       Potential Realizable
                                        Options/                                         Value at Assumed
                                          SARs                                        Annual Rates of Stock
                         Options/      Granted to        Exercise                     Price Appreciation for
                           SARs         Employees         or Base                          Option Term
                         Granted        in Fiscal          Price      Expiration      -----------------------------------
Name                       (#)            Year            ($/Sh)         Date         5%($)              10%($)
- -------------------------------------------------------------------------------------------------------------------------
<S>                      <C>        <C>                  <C>          <C>             <C>                <C>
Mr. Walthall              50,000          21.0%           $18.75       12-13-03       $681,214           $1,640,032
Mr. LoCurto               20,000            8.4            18.75       12-13-03        272,486              656,013
Mr. Hoak                   2,000             .8            18.75       12-13-03         27,249               65,601
Mr. Mahaffey              16,000            6.7            18.75       12-13-03        217,988              524,810
Mr. Robinette                ___            N/A              N/A            N/A            N/A                  N/A

</TABLE>


     The following table sets forth certain information with respect to the
options exercised by the executive officers named in the above compensation
table during the year ended December 31, 1993 or held by such persons at
December 31, 1993:

<TABLE>
<CAPTION>

                                                                                                  Value of
                                                                      Number of                  Unexercised
                                Shares                               Unexercised                In-the-Money
                                Acquired                             Options at                  Options at
                                on              Value               Dec. 31, 1993              Dec. 31, 1993(1)
Name                            Exercise        Realized      Exercisable  Unexercisable  Exercisable   Unexercisable
- ---------------------------------------------------------------------------------------------------------------------
<S>                             <C>             <C>           <C>          <C>            <C>           <C>
Mr. Walthall                        --            N/A           22,023        111,538       $263,721       $792,783
Mr. LoCurto                         --            N/A           14,131         47,692        170,170        355,189
Mr. Hoak                            --            N/A           20,920         57,000        250,071        477,250
Mr. Mahaffey                        --            N/A              --          62,782           N/A         623,190
Mr. Robinette                      9,207        $89,768            --             --            N/A            N/A

<FN>

- --------------------
(1)       Based upon the closing price of the Class A Common Stock of the
          Company on December 31, 1993, which price was $19.875 per share.

</TABLE>

REPORT OF THE COMPENSATION COMMITTEE

     The Company's Compensation Committee is empowered to review, and to
recommend to the full Board of Directors, the annual compensation, long term

                                       9

<PAGE>

incentive plans and compensation procedures for all executive officers of the
Company.  In carrying out these responsibilities, the Committee evaluates
numerous factors including the Company's financial performance in relation to
the goals established by the Board, the individual contribution of each
executive officer, competitive compensation practices within the industry, and
general economic inflationary factors.  The base salary component of executive
officer compensation is primarily determined by reference to the individual
contribution of each officer.  The annual cash bonus component is based solely
upon the achievement of targeted cash flow levels by the Company or, where
applicable, by specific operating segments of the Company.  All targeted cash
flow levels are reviewed and approved by the Compensation Committee at the
beginning of each fiscal year.  The long-term incentive plan of the Company
consists of grants under the Company's stock option plan and (in the case of Mr.
LoCurto) participation in the Actmedia stock appreciation rights plan.  The
level of stock option grants to executive officers is based upon their
performance relative position and responsibilities in the Company.

     The base salary levels for executive officers of the Company were increased
6% in 1993 over 1992.  During 1993, the Company achieved approximately 114% of
targeted cash flows, which represented a 26% increase over the cash flow
achieved in 1992.  As a result, annual bonuses, which were based upon specific
formulae relating to cash flow levels, represented approximately 37% of cash
compensation received by the executive officers for 1993.  In 1993 the Company
granted options to purchase 107,000 shares of the Company's common stock to the
executive officers of the Company.  These stock option grants reflected the
improved financial performance of the Company and the achievement of several
operating and financial goals established by the Board.

     In December 1993, the Committee recommended an increase in the base salary
of Mr. Walthall, chief executive officer of the Company, from $300,000 to
$337,000.  The increase was intended to recognize Mr. Walthall's contribution
toward (i) the 26% increase in cash flow of the Company in 1993, (ii) the 130%
increase in the Company's common stock price during 1993 and (iii) the relative
position of the Company's three business groups in their industries.  The
Committee was also cognizant of the generally higher level of base salaries paid
to chief executive officers of comparable companies.  Mr. Walthall's bonus,
which represented approximately

                                       10

<PAGE>

44% of his total cash compensation for 1993, was based entirely upon the
achievement by the Company of 114% of the targeted cash flow level.

                                                          Compensation Committee

                                                                 James S. Cownie
                                                                    Alan R. Kahn
                                                                 Joseph M. Grant

CERTAIN FILINGS

     Under the securities laws of the United States, the Company's
directors and executive officers, and persons who own more than 10% of the
Company's Common Stock, are required to report their initial ownership of the
Company's Common Stock and any subsequent changes in that ownership to the
Securities and Exchange Commission.  Specific due dates have been established
for these reports, and the Company is required to disclose in this proxy
statement any failure to file by these dates.  All of these filing requirements
were satisfied during 1993.

                                       11

<PAGE>

                             STOCK PRICE PERFORMANCE

     Set forth below is a line graph indicating the stock price performance of
the Company's Common Stock for the five years ended December 31, 1993, as
contrasted with (i) the Standard & Poor's 500 Stock Index and (ii) a peer group
of publicly traded companies with operations in television and radio
broadcasting and in-store marketing with market capitalizations similar to the
Company's.


                                 [graph to come]

<TABLE>
<CAPTION>

 -----------------------------------------------------------------------
 -----------------------------------------------------------------------
                       1988     1989     1990     1991     1992     1993
 -----------------------------------------------------------------------
 <S>                   <C>      <C>      <C>      <C>      <C>      <C>
 HERITAGE MEDIA        100       69       78       78       48      110
 -----------------------------------------------------------------------
 S&P 500               100      127      119      150      157      168
 -----------------------------------------------------------------------
 PEER GROUP
 INDEX(2)              100      108       64       63       86      159
 -----------------------------------------------------------------------
 -----------------------------------------------------------------------

<FN>

(1)  Assumes $100 invested on December 31, 1988 in Heritage Media Class A Common
     Stock, S&P 500 Index and a peer group Index.
(2)  Companies comprising the peer group index:  Catalina Marketing Corporation;
     Clear Channel Communications, Inc.; Granite Broadcasting Corporation; Great
     American Communications Company; Osborn Communications Corporation; and
     Outlet Communications, Inc.

</TABLE>

                                       12

<PAGE>

               ADOPTION OF AMENDED AND RESTATED STOCK OPTION PLAN

     During 1993, the Board of Directors approved various amendments to the
Option Plan to reflect certain changes in the classes of capital stock of the
Company, certain changes necessitated by amendments to the federal income tax
laws and certain changes to reflect the grant of options to outside directors of
the Company.  In December 1993, the Board of Directors amended and restated the
Option Plan to incorporate these various amendments into one plan document.  See
"Directors and Executive Officers-- Stock Options" and "-- Compensation of
Directors" for information regarding the Option Plan and the granting of stock
options thereunder.  The complete text of the Option Plan is set forth as
Exhibit A hereto.

     The Option Plan provides for officers and directors who are also Company
employees an exemption from the provisions of Section 16(b) for the grant of
options.  Section 16(b) provides for recovery by the Company of profits made by
officers and directors on short-term trading in shares of Common Stock of the
Company.  The Company requires the approval of the amendment to the Option Plan
by the stockholders at the Annual Meeting in order to continue the exemption
from Section 16(b) for the grant of options.

     Stock options granted under the Option Plan are not currently entitled to
"incentive stock option" treatment for federal income tax purposes provided by
Section 422 of the Internal Revenue Code.  An optionee, upon exercise of an
option under the Option Plan, will realize taxable income equal to the
difference between the exercise price and the fair market value at the time of
exercise, and the Company is entitled to a corresponding deduction.  The
foregoing statements are based upon current federal income tax laws and
regulations and are subject to change if the tax laws and regulations, or
interpretations thereof, change.

     The Board of Directors recommends that stockholders vote FOR the proposed
amendment to the Option Plan.

                             STOCKHOLDERS' PROPOSALS

     Any proposals that stockholders of the Company desire to have presented at
the 1995 annual meeting of stockholders must be received by the Company at its
principal executive offices no later than March 15, 1995.

                                       13

<PAGE>

                                  MISCELLANEOUS

     The accompanying proxy is being solicited on behalf of the Board of
Directors of the Company.  The expense of preparing, printing and mailing the
form of proxy and the material used in the solicitation thereof will be borne by
the Company. In addition to the use of the mails, proxies may be solicited by
personal interview, telephone and telegram by directors and regular officers and
employees of the Company.  Arrangements may also be made with brokerage houses
and other custodians, nominees and fiduciaries for the forwarding of
solicitation material to the beneficial owners of stock held of record by such
persons, and the Company may reimburse them for reasonable out-of-pocket
expenses incurred by them in connection therewith.

     Representatives of KPMG Peat Marwick, the Company's independent auditors,
are expected to be present at the Annual Meeting with the opportunity to make a
statement if they desire and to be available to respond to appropriate
questions.


                              By Order of the Board of Directors


                              Wayne Kern
                              Secretary


Dallas, Texas
April 15, 1994

                                       14
<PAGE>

                                                                       Exhibit A

                              AMENDED AND RESTATED
                               STOCK OPTION PLAN
                                       OF
                           HERITAGE MEDIA CORPORATION





     WHEREAS, the Board of Directors of the Corporation deems it in the best
interests of the Corporation that certain key employees, officers and directors
of the Corporation and its subsidiaries be given an opportunity to acquire a
stake in the operation and growth of the Corporation, as a means of assuring
their maximum effort and continued association with the Corporation; and

     WHEREAS, the Board believes that the Corporation can best obtain these and
other benefits by granting stock options to key employees, officers and
directors designated from time to time, pursuant to this Plan; and

     WHEREAS, the Board adopted this Stock Option Plan in 1987 and has made
various amendments since the date thereof; and

     WHEREAS, the Board now desires to amend and restate this Stock Option Plan
in its entirety;

     NOW, THEREFORE, the Board does hereby adopt this AMENDED AND RESTATED STOCK
OPTION PLAN and hereby directs the Corporation to obtain the ratification by the
shareholders of the Corporation of such adoption.

1.   DEFINITIONS.

     Wherever used herein, the following terms shall have the following
meanings, respectively:

     (a)  "Plan" shall mean this Amended and Restated Stock Option Plan, as the
same may be amended on and after the date hereof.

     (b)  "Corporation" shall mean Heritage Media Corporation, or any successor
thereof.

     (c)  "Parent" shall mean any Parent of the Corporation.

     (d)  "Subsidiary" shall mean any Subsidiary of the Corporation.

<PAGE>

     (e)  "Board" shall mean the Board of Directors of the Corporation.

     (f)  "Optionee" or "Participant" shall mean any individual designated by
the Board on recommendation by the Committee under Paragraph 4 hereof to be
Optionees under the Plan.

     (g)  "Transferee" means a person who has succeeded to the rights of an
Optionee under the Option as provided in Paragraphs 5(b) and 7(c) hereof.

     (h)  "Committee" shall mean the Compensation Committee of the Board, or
such future committee as may be appointed by the Board to administer the Plan.

     (i)  "Eligible Individuals" shall mean any employee, officer or director of
the Corporation or any Parent or Subsidiary, and shall constitute the class
eligible to receive options under the Plan.

2.   AUTHORITY TO GRANT OPTIONS.

     Under this Plan, the Corporation may, from time to time, but in no event
after September 1, 1997, grant to Eligible Individuals as herein provided, an
option or options to purchase from the Corporation specified amounts of the
authorized and unissued $.01 par value Class A Common Stock of the Corporation,
but not to exceed in the aggregate 1,500,000 Class A shares, subject to
adjustment as provided in Paragraph 8 below.  Shares covered by options which
lapse or otherwise are not exercised may be the subject of additional options
granted under the Plan.  The Corporation shall at all times while this Plan is
in force reserve as authorized but unissued stock such number of shares of said
Class A Common Stock as will be sufficient to satisfy the requirements of this
Plan with respect to stock subject to being optioned as well as stock subject to
options granted but not exercised.

3.   ADMINISTRATION OF PLAN.

     (a)  The Plan will be administered by the Committee.  No member of the
Board or of the Committee shall be liable for any action or determination made
in good faith with respect to the Plan or any option granted under the Plan.

     (b)  The Committee shall be appointed by the Board, and subject to removal
by the Board with or without cause.  Vacancies on the Committee, howsoever
caused, shall be filled by the Board.  The Committee shall establish its own
rules (not inconsistent with the provisions hereof), for its meetings and the
performance of its responsibilities, but it shall select any of its members as
Chairman and one as Secretary, and shall keep written minutes of its meetings
and actions, a copy of which shall be furnished to the Board not later than the
time of the first meeting of the Board

                                       A-2

<PAGE>

subsequent to each such action by the Committee.  Meetings shall be held at such
time and places as the Committee may determine.  A majority of the Committee
shall constitute a quorum for the transaction of business.  The Committee shall
act by majority vote of the quorum present, or by written consent of a majority
of its members.

     (c)  Subject to the provisions of the Plan, the Committee is authorized to
interpret the Plan, to make, promulgate, amend and rescind rules and regulations
relating to the Plan, and to make all other determinations necessary or
advisable for its administration, and for the accomplishment of the purposes of
the Plan.  Interpretation and construction of any provision of the Plan by the
Committee shall be final and conclusive, unless otherwise determined by the
Board.

4.   GRANT OF OPTIONS.

     (a)  The Committee shall, from time to time, but in any event not later
than September 1, 1997, recommend those Eligible Individuals whom the Committee
determines should be granted options under the Plan, and the number of shares to
be optioned under each grant.  Such Eligible Individuals may be persons
previously recommended to receive options under the Plan, or may be persons not
previously so recommended.

     (b)  The Committee shall also determine the number of shares to be so
optioned (not to exceed the number of shares specified by the Committee for each
such person, respectively), and shall determine the option price at which the
shares are to be offered to the Eligible Individuals selected, provided that the
option price shall not be less than the market price of the Corporation's stock
at the time the option is granted.

     (c)  Effective January 1, 1994, no Eligible Individual may receive grants
of options in excess of 100,000 shares of Class A Common Stock in any calendar
year.

     (d)  Each non-employee director of the Company shall, on the date of the
Committee meeting each year during December (or the closest meeting date
thereto), shall be granted an option effective as of that date to purchase 2,000
shares of Class A Common Stock at an exercise price equal to the fair market
value of the Class A Common Stock on the date of grant.

5.   OPTION AGREEMENT.

     No option granted hereunder shall be effective for any purpose unless and
until the Optionee has executed a written agreement (the Stock Option
Agreement), with the Corporation with respect to the terms of the option and its
exercise.  Such

                                       A-3

<PAGE>

agreement shall be in form and content determined by the Committee and Board to
be necessary in order that the option and its exercise will be pursuant and
subject to this Plan.  In this regard, but without limitation thereto, the Stock
Option Agreement shall in its terms include the following provisions, which are
hereby made a part of the Plan:

     (a)  The option is not exercisable after the expiration of ten years from
the date the option is granted; and

     (b)  The option is non-transferable by the Optionee otherwise than by will
or the laws of descent and/or distribution, and is exercisable, during his
lifetime, by him only.

6.   EXERCISE OF OPTION.

     (a)  The Optionee shall have remained in the continuous employ or in the
capacity of director of the Corporation or a Parent or Subsidiary for two years
from and after the date on which the option is granted, or such other and
greater period as may be fixed by the Board before he can exercise any part of
the option.  Additionally, the Optionee will be able to exercise only if the
Class A Common Stock to be acquired pursuant to the exercise of the option (1)
has been appropriately registered with the Securities and Exchange Commission
pursuant to the Securities Act of 1933 and appropriately registered with the
necessary state "blue sky" laws, or (2) in the legal opinion of counsel for the
Corporation, does not require registration under the applicable federal and
state statutes.

     (b)  After the Optionee has remained in the continuous employ or in the
capacity of director of the Corporation for two years, and other requirements
for the exercise of the option have been met, the option may be exercised as to
all of the shares subject to the option.  No option agreement entered into by
the Corporation shall be considered to impose upon the Corporation or Parent or
Subsidiary any obligation to retain the Optionee in its employment or in the
capacity of director for two years or any other period of time.

     (c)  The Committee shall, subject to other provisions of this Plan, fix the
manner of exercising the option, in whole or in part.  The option shall be
exercised by means of written notice executed by the Optionee or Transferee and
delivered to the Company stating the number of shares to be purchased.  Said
notice shall be accompanied by payment in cash, or by certified or cashier's
check payable to the order of the Corporation, of the full purchase price, in
United States dollars; provided, however, that in lieu of cash an Optionee may
exercise his option by tendering to the Corporation such shares of the Class A
Common Stock of the Corporation, owned by him, having a fair market value equal
to the cash exercise price applicable to his

                                       A-4

<PAGE>

option, with the fair market value of such stock to be determined in such
appropriate manner as may be provided for by the Committee or as may be required
in order to comply with or conform to the requirements of any applicable or
relevant laws or regulations, or any combination of cash payments and stock
tenders as may be acceptable to the Committee.  No shares shall be issued to any
Optionee or Transferee until full payment therefor has been made; nor shall any
Optionee or Transferee have any of the rights of a stockholder of the
Corporation under any such Option until the actual issuance thereunder of shares
to the person or person entitled thereto.

     (d)  The notice of exercise of the option shall also be accompanied by a
representation and agreement in writing, signed by the person entitled to
exercise the option, and/or receive the shares, stating (1) that the shares
being acquired are being acquired in good faith for investment, and not for sale
or distribution, and shall not be pledged or hypothecated, nor sold or
transferred, in the absence of an effective registration statement for the
shares under the Securities Act of 1933, and/or an effective registration
statement for the shares as required by state "blue sky" laws, or an opinion of
counsel of the Company that registration is not required under said Act and
"blue sky" laws, and (2) that the Company may attach to or imprint on the shares
a legend to that effect.

     (e)  Options may be exercised in whole or in part; however, no option shall
be exercised for less than 100 shares unless such exercise shall be for the full
number of shares then purchasable under the option.

7.   EMPLOYMENT RELATIONSHIP.

     (a)  Except as provided in Paragraphs (b) and (c) below, and subject to the
provisions of Paragraph 8 below, options may be exercised only while the
Optionee is an employee or director of (1) the Corporation or a Parent or
Subsidiary, or (2) a corporation (or a parent or subsidiary of such corporation)
issuing or assuming a stock option granted hereunder in a transaction pursuant
to a corporate merger, consolidation, acquisition of property or stock,
separation, reorganization, or liquidation, and has been such an employee or
director at all times during the period commencing with the date of granting the
option and ending on the date of exercise of the option.  Nothing contained in
the Plan or in any option granted pursuant to the Plan, however, shall confer
upon any employee, director or Optionee any right with respect to continuation
of employment or position of director by the Corporation or a Parent or
Subsidiary, or any other employer, nor modify or interfere in any way with the
right of the Corporation or of such Parent or Subsidiary or other employer to
terminate his employment or position of director at any time.

                                       A-5

<PAGE>

     (b)  In the event that an Optionee shall cease to be an employee or
director of the Corporation or Parent or Subsidiary by reason of his disability,
such Optionee shall have the right, subject to prior approval of the Board, to
exercise the option at any time within three months after such termination of
employment or position of director (but not after the expiration of ten years
from the date of option is granted, and only to the extent the Optionee could
have exercised such option on the date he ceased to be an employee).

     (c)  If the Optionee shall die while an employee or director of the
Corporation or a Parent or Subsidiary and shall not have fully exercised the
option, an option may be exercised, subject to the condition of ten years from
the date it is granted, to the extent that the Optionee's right to exercise such
option has accrued pursuant to Paragraph 6 of the Plan at the time of his death
and had not previously been exercised, at any time within 12 months after the
Optionee's death, by the executors or administrators of the Optionee or by any
person or persons who shall have acquired the option directly from the Optionee
by bequest or inheritance.

8.   TRANSFERS AND CAPITAL CHANGES BY CORPORATION.

     (a)  The adoption and approval of this Plan, and the grant of an option
pursuant to the Plan, shall not affect in any way the right or power of the
Corporation to make adjustments, reclassifications, or reorganizations or
changes of its capital or business structure or to merge or to consolidate or to
dissolve, liquidate or sell, or transfer all or any part of its business or
assets.  Except as in this Paragraph 8 otherwise provided, the Optionee shall
have no rights by reason of any subdivision or consolidation of shares of stock
of any class or the payment of any stock shares of stock of any class, or by
reason of any dissolution, liquidation, merger or consolidation or spinoff of
assets or stock of another corporation, and any issue by the corporation of
shares of stock of any class, shall not affect, and no adjustment by reason
thereof shall be made with respect to, the number or price of shares of Capital
Stock subject to the option.  No provision in this Paragraph 8 shall be deemed
to authorize an extension of the period for the exercise of an option beyond the
period of ten years as provided in Paragraph 5(a) hereof.

     (b)  Subject to any required action by the stockholders, the number of
shares of Capital Stock covered by each outstanding option, and the price per
share thereof in each option granted under the Plan shall be proportionately
adjusted (but without providing an option for any fractional share) for any
increase or decrease in the number of issued shares of Capital Stock of the
Corporation resulting from a subdivision or consolidation of shares or the
payment of a stock dividend (but only on the Class A Common Stock) or any other
increase or decrease in the number of such shares effected without receipt of
consideration by the Corporation.

                                       A-6

<PAGE>

     (c)  Subject to any required action by the stockholders, if the Corporation
shall be the surviving corporation in any merger or consolidation, each
outstanding option shall pertain to and apply to the securities to which a
holder of the number of shares of Class A Common Stock subject to the option
would have been entitled.

     (d)  A dissolution of liquidation of the Corporation or a merger or
consolidation in which the corporation is not the surviving corporation, shall
cause all options granted hereunder to terminate, subject to the right of the
Board of Directors of the Corporation to accelerate the time within which the
option may be exercised, and except to the extent that another corporation may,
and does, assume and continue the option or substitute its own options.

     (e)  In the event of a change in the Class A Common Stock of the
corporation as presently constituted, which is limited to a change of all of its
authorized share and par value into the same number of shares with a different
par value or without par value, the shares resulting from any such change shall
be deemed to be the Class A Common Stock within the meaning of the Plan.

9.   AMENDMENT AND DISCONTINUANCE.

     The Board may, insofar as permitted by law, change, alter, suspend, or
discontinue this Plan, and accept the surrender of outstanding and unexercised
options under the Plan; the Board may, without the consent of the option
holders, modify the terms of outstanding and unexercised options and may cancel
such options, if such modification or cancellation is deemed necessary by the
Board in connection with any future financing arrangements on behalf of the
Corporation; with the exception of the provisions found elsewhere in this
paragraph, no action may be taken or permitted which will alter or impair the
terms and conditions of any Stock Option Agreement under the Plan, without the
written consent of the holders of outstanding and unexercised options.

     Any amendment to the Plan that would (a) materially increase the benefits
accruing to participants under the Plan, (b) materially increase the number of
securities that may be issued under the Plan, or (c) materially modify the
requirements of eligibility for participation in the Plan must be approved by
the stockholders of the Company.  In addition, to the extent that an amendment
would affect options to non-employee directors, the Plan shall not be amended
more than once every six months, other than to comport with changes in the
Internal Revenue Code of 1986, as amended, the Employee Retirement Income
Security Act of 1974, as amended, or the rules thereunder.

                                       A-7
<PAGE>

                                      PROXY
                           HERITAGE MEDIA CORPORATION

     The undersigned hereby (a) acknowledges receipt of the Notice of Special
Meeting of Stockholders of Heritage Media Corporation (the "Company") to be held
on May 26, 1994, at 9:00 a.m., local time, and the Proxy Statement in connection
therewith, and (b) appoints David N. Walthall and Joseph D. Mahaffey, or each of
them, his proxies, with full power of substitution and revocation, for and in
the name, place and stead of the undersigned, to vote upon and act with respect
to all of the shares of capital stock (of every class) of the Company standing
in the name of the undersigned or with respect to which the undersigned is
entitled to vote and act at said meeting or at any adjournment thereof, and the
undersigned directs that his proxy be voted as follows:

ELECTION OF DIRECTORS    / /  FOR nominees listed below except as marked to the
                              contrary below

                         / /  WITHHOLD AUTHORITY to vote for all nominees listed
                              below

James S. Cownie, Joseph M. Grant, James M. Hoak, Clark A. Johnson, Alan R. Kahn,
Joseph D. Mahaffey and David N. Walthall

INSTRUCTION:   To withhold authority to vote for any individual nominee, write
               that nominee's name in the space below.



PROPOSAL TO ADOPT THE COMPANY'S AMENDED AND RESTATED STOCK OPTION PLAN:

     _____FOR            _____AGAINST             _____ABSTAIN

<PAGE>

     If more than one of the proxies listed on the reverse side shall be present
in person or by subsitute at the meeting or any adjournment thereof, the
majority of said proxies so present and voting, either in person or by
substitute, shall exercise all of the powers hereby given.

     THIS PROXY WILL BE VOTED AS SPECIFIED ON THE REVERSE SIDE.  IF NO
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTORS
AND FOR THE NAMED PROPOSAL.

     The undersigned hereby revokes any proxy or proxies heretofore given to
vote upon or act with respect to such stock and hereby ratifies and confirms all
that said proxies, their substitutes, or any of them, may lawfully do by virtue
hereof.

                                        Dated:
                                              ----------------------------------

                                        ----------------------------------------
                                                        Signature

                                        ----------------------------------------
                                                (Signature if held jointly)

                                        Please date the proxy and sign your name
                                        exactly as it appears hereon.  Where
                                        there is more than one owner, each
                                        should sign.  When signing as an
                                        attorney, administrator, executor,
                                        guardian or trustee, please add your
                                        title as such.  If executed by a
                                        corporation, the proxy should be signed
                                        by a duly authorized officer.  Please
                                        sign the proxy and return it promptly
                                        whether or not you expect to attend the
                                        meeting.  You may nevertheless vote in
                                        person if you do attend.


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