<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. 10 )
HERITAGE MEDIA CORPORATION
--------------------------
(Name of Issuer)
Class A Common Stock, par value $.01 per share
----------------------------------------------
(Title of Class of Securities)
427241203
--------------
(CUSIP Number)
David J. Greenwald, Esq.
Goldman, Sachs & Co.
85 Broad Street
New York, New York 10004
(212) 902-1000
-------------------------------------------------------
(Name, address and telephone number of person authorized
to receive notices and communications)
August 21, 1994
-------------------------------------------------------
(Date of Event which requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b) (3) or (4), check the following box: ____
Check the following box if a fee is being paid with this statement: ____
Page 1 of 7 Pages
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CUSIP NO.
427241203
- ---------
- --------------------------------------------------------------------------------
1. Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
The Goldman Sachs Group, L.P.
- --------------------------------------------------------------------------------
2. Check the Appropriate Box if a Member of a Group
(a) _____
(b) _____
- --------------------------------------------------------------------------------
3. SEC Use Only
- --------------------------------------------------------------------------------
4. Source of Funds
00
- --------------------------------------------------------------------------------
5. Check Box if Disclosure of Legal Proceedings is Required
Pursuant to Items 2(d) or 2(e)
[_]
- --------------------------------------------------------------------------------
6. Citizenship or place of Organization
Delaware
- --------------------------------------------------------------------------------
Number of 7 Sole Voting Power
Shares
Beneficially 550,375
Owned By -----------------------------
Each 8 Shared Voting Power
Reporting
Person With 228,655
-----------------------------
9 Sole Dispositive Power
550,375
-----------------------------
10 Shared Dispositive Power
228,655
-----------------------------
11. Aggregate Amount Beneficially Owned by Each Reporting Person
779,030
- --------------------------------------------------------------------------------
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares [_]
- --------------------------------------------------------------------------------
13. Percent of Class Representing by Amount in Row (11)
4.6%
- --------------------------------------------------------------------------------
14. Type of Reporting Person
HC-PN
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Page 2 of 7 Pages
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CUSIP NO.
427241203
- ---------
- --------------------------------------------------------------------------------
1. Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Goldman, Sachs & Co.
- --------------------------------------------------------------------------------
2. Check the Appropriate Box if a Member of a Group
(a) _____
(b) _____
- --------------------------------------------------------------------------------
3. SEC Use Only
- --------------------------------------------------------------------------------
4. Source of Funds
WC-00
- --------------------------------------------------------------------------------
5. Check Box if Disclosure of Legal Proceedings is Required
Pursuant to Items 2(d) or 2(e)
[x]
- --------------------------------------------------------------------------------
6. Citizenship or place of Organization
New York
- --------------------------------------------------------------------------------
Number of 7 Sole Voting Power
Shares
Beneficially -0-
Owned By -----------------------------
Each 8 Shared Voting Power
Reporting
Person With 228,655
-----------------------------
9 Sole Dispositive Power
-0-
-----------------------------
10 Shared Dispositive Power
228,655
-----------------------------
11. Aggregate Amount Beneficially Owned by Each Reporting Person
228,655
- --------------------------------------------------------------------------------
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares [_]
- --------------------------------------------------------------------------------
13. Percent of Class Representing by Amount in Row (11)
1.4%
- --------------------------------------------------------------------------------
14. Type of Reporting Person
BD-PN
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Page 3 of 7 Pages
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This Amendment No. 10 amends the Statement on Schedule 13D dated July 19, 1989
(as amended, the "Schedule 13D") filed by The Goldman Sachs Group, L.P. ("GS
Group") and Goldman, Sachs & Co. ("Goldman Sachs" and, together with GS Group,
the "Filing Persons"), relating to the Class A Common Stock, par value $.01 per
share (the "Common Stock"), of Heritage Media Corporation, an Iowa corporation
(the "Company"), of which 550,375 shares is issuable upon conversion of the
Class C Common Stock. All capitalized terms not otherwise defined herein shall
have the meanings ascribed thereto in the Schedule 13D.
Item 5. Interest in Securities of the Issuer.
-------------------------------------
(a) GS Group and Goldman Sachs may be deemed to have decreased their beneficial
ownership of Class A Common Stock to 779,030 shares (or approximately 4.6%
of the outstanding shares of Class A Common Stock) and 228,655 shares (or
approximately 1.4% of the outstanding shares of Class A Common Stock),
respectively, as a result of an increase in the number of outstanding
shares of Class A Common Stock and the sale of shares on behalf of certain
Managed Accounts. The percentage of shares of Class A Common Stock
beneficially owned by GS Group and Goldman Sachs is based on the number of
shares of Common Stock outstanding as reported in the Company's Quarterly
Report on Form 10Q for the fiscal quarter ended June 30, 1994.
(c) See Schedule I for transactions that have occurred during the past sixty
days prior to the filing of this Statement. The transactions were effected
on the American Stock Exchange.
The total consideration (exclusive of commissions) for shares purchased was
$41,000.00.
(e) The Filing Persons ceased to be the beneficial owners of more than five
percent of the securities reported herein as of August 21, 1994.
Page 4 of 7 Pages
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SIGNATURE
---------
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
GOLDMAN, SACHS & CO.
By: /s/ Richard A. Friedman
-----------------------------
Name: Richard A. Friedman
Title: General Partner
Dated: September 23, 1994
Page 5 of 7 Pages
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SIGNATURE
---------
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
THE GOLDMAN SACHS GROUP, L.P.
By: /s/ Richard A. Friedman
-----------------------------
Name: Richard A. Friedman
Title: General Partner
Dated: September 23, 1994
Page 6 of 7 Pages
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SCHEDULE I
<TABLE>
<CAPTION>
Date Shares Purchased Shares Sold Price
---- ---------------- ----------- -----
<S> <C> <C> <C>
8/29/94 3,000 21.125
8/30/94 1,000 21.750
7/26/94 4,000 19.688
8/11/94 11,400 20.820
7/27/94 5,500 19.750
7/28/94 6,000 19.625
8/10/94 6,100 20.875
7/27/94 3,000 19.750
7/26/94 2,000 19.750
8/2/94 23,433 20.00
8/2/94 2,200 20.500
8/2/94 13,022 20.375
8/5/94 1,000 19.750
8/5/94 550 19.625
8/22/94 2,000 20.500
8/29/94 1,273 20.625
8/24/94 500 20.375
8/24/94 900 20.250
8/24/94 1,000 20.125
8/24/94 5,000 19.875
8/24/94 1,200 20.000
8/25/94 1,400 20.000
7/29/94 5,000 20.000
8/18/94 1,000 20.250
</TABLE>
Page 7 of 7 Pages
