HERITAGE MEDIA CORP
8-K, 1995-12-11
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549



                                  FORM 8-K



                 CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


       DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): December 8, 1995


                         HERITAGE MEDIA CORPORATION
            (Exact name of registrant as specified in its charter)


IOWA                          1-100155                      42-1299303
(State of                     (Commission File              (IRS employment
incorporation)                Number)                       identification no.)


                            ONE GALLERIA TOWER
                       13355 NOEL ROAD, SUITE 1500
                           DALLAS, TEXAS 75240
                 (Address of principal executive offices)


   REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE  214-702-7380


                                                             Page 1 of 31 pages
                                                       Exhibit index on page 29



<PAGE>

ITEM 5.  OTHER EVENTS.

   The registrant ("Heritage") has entered into an Agreement and Plan of
Merger (the "Merger Agreement") with DIMAC Corporation ("DIMAC") pursuant
to which Heritage has agreed to acquire DIMAC. DIMAC is the largest full
service, vertically integrated direct marketing services company in the
United States.

   Pursuant to the Merger Agreement, a wholly owned subsidiary of Heritage
would merge (the "Merger") with and into DIMAC. Each outstanding share of
DIMAC common stock would as a result of the Merger be converted into the right
to receive $28 in cash. Notwithstanding the foregoing, however, Heritage may
elect to pay up to $7 of the $28 merger price by issuing shares of its Class
A Common Stock.

   Consummation of the acquisition of DIMAC is subject to numerous
conditions, including approval of the transaction by the DIMAC stockholders,
and is anticipated to close during the first quarter of 1996.

   Set forth on pages 3 through 28 of this report are (i) consolidated
financial statements of DIMAC at December 31, 1993 and 1994, and for each of
the three years in the period ended December 31, 1994, accompanied by the
report of Ernst & Young LLP thereon; (ii) unaudited consolidated financial
statements of DIMAC at September 30, 1995, and for the nine months ended
September 30, 1994 and 1995; and (iii) pro forma condensed combined financial
information of Heritage and DIMAC as of September 30, 1995 and for the year
ended December 31, 1994 and the nine months ended September 30, 1995.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

(c) EXHIBITS.

2.1  Agreement and Plan of Merger, dated as of October 23, 1995, by and among
     Heritage Media Corporation, Arch Acquisition Corp., and DIMAC Corporation
     (filed as Exhibit 2.1 to Form S-4, Reg. No. 33-64473, and incorporated
     herein by reference)
24.1 Consent of Ernst & Young LLP (filed herewith).


                                       1

<PAGE>

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                     HERITAGE MEDIA CORPORATION



Date: December 8, 1995               By: /s/ James P. Lehr
                                         _______________________________
                                         James P. Lehr
                                         Vice President--Administration
                                         and Controller




                                     2

<PAGE>
                         REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders
DIMAC Corporation

    We  have  audited  the  accompanying consolidated  balance  sheets  of DIMAC
Corporation as  of December  31, 1993  and 1994,  and the  related  consolidated
statements  of income (loss), stockholders'  equity (deficiency), and cash flows
for each  of the  three  years in  the period  ended  December 31,  1994.  These
financial  statements are  the responsibility  of the  Company's management. Our
responsibility is to express an opinion  on these financial statements based  on
our audits.

    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In  our  opinion, the  consolidated financial  statements referred  to above
present fairly, in all material respects, the consolidated financial position of
DIMAC Corporation at December 31, 1993 and 1994, and the consolidated results of
its operations and  its cash flows  for each of  the three years  in the  period
ended  December  31,  1994  in  conformity  with  generally  accepted accounting
principles.

                                          Ernst & Young LLP

St. Louis, Missouri
February 24, 1995

                                       3
<PAGE>
                               DIMAC CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS

<TABLE>
<CAPTION>
                                                                                                  DECEMBER 31
                                                                                              --------------------
                                                                                                1993       1994
                                                                                              ---------  ---------
<S>                                                                                           <C>        <C>
Current assets:
  Cash and cash equivalents.................................................................  $   1,937  $  --
  Accounts receivable -- trade, net of allowance for doubtful accounts of $250 in 1993 and
   $346 in 1994.............................................................................     13,647     24,193
  Prepaid income taxes......................................................................      1,719     --
  Inventories:
    Raw materials...........................................................................        727      1,036
    Work-in-process.........................................................................      2,497      5,094
    Postage.................................................................................        849        705
  Deferred taxes............................................................................        192        166
  Other current assets......................................................................        596      1,164
                                                                                              ---------  ---------
      Total current assets..................................................................     22,164     32,358

Property, equipment and leasehold improvements:
  Land......................................................................................        100     --
  Machinery and equipment...................................................................      8,189     13,066
  Furniture and fixtures....................................................................      2,462      3,222
  Leasehold improvements....................................................................        611        935
  Data processing software..................................................................      3,135      3,520
                                                                                              ---------  ---------
                                                                                                 14,497     20,743
  Less accumulated depreciation.............................................................     (7,134)    (8,707)
                                                                                              ---------  ---------
                                                                                                  7,363     12,036
  Construction-in-process...................................................................        761        977
                                                                                              ---------  ---------
                                                                                                  8,124     13,013

Intangible assets:
  Goodwill..................................................................................      6,896     14,589
  Debt issuance costs.......................................................................      3,353      2,467
  Customer list.............................................................................      2,338      3,448
  Other intangibles.........................................................................        931      2,153
                                                                                              ---------  ---------
                                                                                                 13,518     22,657
  Less accumulated amortization.............................................................     (2,350)    (3,620)
                                                                                              ---------  ---------
                                                                                                 11,168     19,037
                                                                                              ---------  ---------
                                                                                              $  41,456  $  64,408
                                                                                              ---------  ---------
                                                                                              ---------  ---------
</TABLE>

                            See accompanying notes.

                                       4
<PAGE>
                               DIMAC CORPORATION
                    CONSOLIDATED BALANCE SHEETS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

               LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)

<TABLE>
<CAPTION>
                                                                                                 DECEMBER 31
                                                                                            ----------------------
                                                                                               1993        1994
                                                                                            ----------  ----------
<S>                                                                                         <C>         <C>
Current liabilities:
  Cash management liability...............................................................  $   --      $    3,510
  Accounts payable........................................................................       5,973      11,433
  Advances from customers.................................................................       5,622       5,882
  Payable due to recapitalization.........................................................       2,614      --
  Accrued liabilities:
    Compensation..........................................................................       1,808       3,006
    Interest..............................................................................         920         602
    Other.................................................................................         991       1,003
  Income taxes payable....................................................................      --             460
  Current maturities of long-term debt....................................................          51         144
                                                                                            ----------  ----------
      Total current liabilities...........................................................      17,979      26,040

Long-term debt............................................................................      49,017      36,159
Deferred rent benefit.....................................................................       2,033       2,136
                                                                                            ----------  ----------
      Total liabilities...................................................................      69,029      64,335

Stockholders' equity (deficiency):
  Series preferred stock, $.01 par value; 10,000,000 shares authorized; none issued.......      --          --
  Common stock, $.01 par value; 20,000,000 shares authorized; issued 12,122,823 in 1993
   and 1994...............................................................................         121         121
  Additional paid-in capital..............................................................       9,802      19,182
  Retained earnings.......................................................................      13,813      13,641
                                                                                            ----------  ----------
                                                                                                23,736      32,944

  Treasury stock, at cost, common stock of 8,797,422 in 1993 and 5,631,418 in 1994........     (51,309)    (32,871)
                                                                                            ----------  ----------
      Total stockholders' equity (deficiency).............................................     (27,573)         73
                                                                                            ----------  ----------
                                                                                            $   41,456  $   64,408
                                                                                            ----------  ----------
                                                                                            ----------  ----------
</TABLE>

                            See accompanying notes.

                                       5
<PAGE>
                               DIMAC CORPORATION
                    CONSOLIDATED STATEMENTS OF INCOME (LOSS)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                                            YEARS ENDED
                                                                                            DECEMBER 31
                                                                                  --------------------------------
                                                                                    1992       1993        1994
                                                                                  ---------  ---------  ----------
<S>                                                                               <C>        <C>        <C>
Sales...........................................................................  $  57,810  $  63,800  $  100,012
Cost of sales...................................................................     36,550     41,899      67,249
                                                                                  ---------  ---------  ----------
Gross profit....................................................................     21,260     21,901      32,763

Operating expenses:
  Sales expenses................................................................      6,674      7,643      11,097
  General and administrative expenses...........................................      7,821      7,301      10,083
  Compensation element of recapitalization......................................     --          1,091      --
  Other general expenses........................................................        475        757         664
                                                                                  ---------  ---------  ----------
                                                                                     14,970     16,792      21,844
                                                                                  ---------  ---------  ----------
Income from operations..........................................................      6,290      5,109      10,919

Interest expense................................................................        781      1,417       6,069
                                                                                  ---------  ---------  ----------
Income before provision for income taxes and extraordinary item.................      5,509      3,692       4,850
Provision for income taxes......................................................      2,146      1,433       1,865
                                                                                  ---------  ---------  ----------
Income before extraordinary item................................................      3,363      2,259       2,985
Extraordinary item, net of tax benefit..........................................     --         --          (3,157)
                                                                                  ---------  ---------  ----------
Net income (loss)...............................................................  $   3,363  $   2,259  $     (172)
                                                                                  ---------  ---------  ----------
                                                                                  ---------  ---------  ----------
Per share of common and common equivalent stock:
  Historical
    Income before extraordinary item............................................             $     .22  $      .64
    Extraordinary item, net of tax benefit......................................                --            (.68)
                                                                                             ---------  ----------
    Net income (loss)...........................................................             $     .22  $     (.04)
                                                                                             ---------  ----------
                                                                                             ---------  ----------
  Pro forma (Note 2)............................................................             $     .29  $      .68
                                                                                             ---------  ----------
                                                                                             ---------  ----------
</TABLE>

                            See accompanying notes.

                                       6
<PAGE>
                               DIMAC CORPORATION
          CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIENCY)
                 YEARS ENDED DECEMBER 31, 1992, 1993, AND 1994
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                              NUMBER OF SHARES
                                            --------------------               ADDITIONAL
                                             COMMON    TREASURY     COMMON       PAID-IN     RETAINED     TREASURY
                                              STOCK      STOCK       STOCK       CAPITAL     EARNINGS       STOCK       TOTAL
                                            ---------  ---------  -----------  -----------  -----------  -----------  ---------
<S>                                         <C>        <C>        <C>          <C>          <C>          <C>          <C>
Balance, December 31, 1991................  7,271,473   (130,063)  $      73    $   2,381    $   8,191    $     (53)  $  10,592
  Common stock issued for stock options
   exercised..............................     39,629     --          --               43       --           --              43
  Net income..............................     --         --          --           --            3,363       --           3,363
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1992...........  7,311,102   (130,063)         73        2,424       11,554          (53)     13,998
  Common stock issued for stock options
   and warrants exercised.................  2,467,155     --              25          799       --           --             824
  Sale of common stock....................  1,948,273     --              19        9,958       --           --           9,977
  Issuance of common stock with debt......    396,293     --               4          996       --           --           1,000
  Retirement of stock options and
   warrants...............................     --         --          --           (5,496)      --           (6,202)    (11,698)
  Tax benefit from exercise and retirement
   of stock options.......................     --         --          --            1,873       --           --           1,873
  Purchase of common stock................     --      (8,667,359)     --            (752)      --          (45,054)    (45,806)
  Net income..............................     --         --          --           --            2,259       --           2,259
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1993...........  12,122,823 (8,797,422)        121       9,802       13,813      (51,309)    (27,573)
  Stock award.............................     --         39,425      --              (24)      --              230         206
  Net proceeds from initial public
   offering...............................     --      3,131,459      --            9,404       --           18,257      27,661
  Purchase of common stock................     --         (4,880)     --           --           --              (49)        (49)
  Net loss................................     --         --          --           --             (172)      --            (172)
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1994...........  12,122,823 (5,631,418)  $     121   $  19,182    $  13,641    $ (32,871)  $      73
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
</TABLE>

                            See accompanying notes.

                                       7
<PAGE>
                               DIMAC CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                       YEARS ENDED DECEMBER 31
                                                                                  ---------------------------------
                                                                                    1992        1993        1994
                                                                                  ---------  ----------  ----------
<S>                                                                               <C>        <C>         <C>
OPERATING ACTIVITIES
Net income (loss)...............................................................  $   3,363  $    2,259  $     (172)
Adjustments to reconcile net income to net cash provided by operating
 activities:
  Depreciation and amortization expense.........................................      2,092       2,302       3,449
  Extraordinary item............................................................     --          --           3,157
  Deferred compensation.........................................................         62       1,091          58
  Other.........................................................................        424         190         192
  Changes in net assets and liabilities, net of acquisitions:
    Accounts receivable.........................................................       (806)     (3,709)     (9,071)
    Inventories.................................................................        429         (81)     (2,416)
    Other assets................................................................        434        (547)         89
    Accounts payable............................................................       (445)      3,362       7,536
    Advances from customers.....................................................     (4,130)      1,605         248
    Accrued liabilities and deferred compensation...............................       (343)        153        (207)
    Income taxes................................................................        457        (336)      3,518
                                                                                  ---------  ----------  ----------
                                                                                     (1,826)      4,030       6,553
                                                                                  ---------  ----------  ----------
Net cash provided by operating activities.......................................      1,537       6,289       6,381
INVESTING ACTIVITIES
Net assets of acquired business.................................................     --          --         (11,902)
Proceeds from sale of fixed assets..............................................         18      --              90
Other intangibles...............................................................     --          --            (770)
Purchase of property, equipment and leasehold improvements......................     (1,229)     (2,530)     (4,178)
                                                                                  ---------  ----------  ----------
Net cash used in investing activities...........................................     (1,211)     (2,530)    (16,760)
FINANCING ACTIVITIES
Payments of long-term debt......................................................     (7,370)     (6,766)       (186)
Net (repayments) borrowings under revolving credit agreements...................     (2,000)     --          11,203
Debt issuance fees..............................................................       (105)     (3,353)     --
Payments for extinguishment of debt.............................................     --          --         (27,573)
Proceeds from note payable to bank..............................................      6,000      --          --
Net proceeds from issuance of common stock......................................         43      10,977      27,661
Proceeds from long-term debt....................................................     --          49,000      --
Exercise of stock options and warrants..........................................     --             824      --
Retirement of stock options and warrants........................................     --         (11,698)     --
Payable (payment) due to recapitalization.......................................     --           2,614      (2,614)
Purchase of common stock........................................................     --         (45,806)        (49)
                                                                                  ---------  ----------  ----------
Net cash provided by (used in) financing activities.............................     (3,432)     (4,208)      8,442
                                                                                  ---------  ----------  ----------
Net (decrease) increase in cash and cash equivalents............................     (3,106)       (449)     (1,937)
Cash and cash equivalents, beginning of period..................................      5,492       2,386       1,937
                                                                                  ---------  ----------  ----------
Cash and cash equivalents, end of period........................................  $   2,386  $    1,937  $   --
                                                                                  ---------  ----------  ----------
                                                                                  ---------  ----------  ----------
</TABLE>

                            See accompanying notes.

                                       8
<PAGE>
                               DIMAC CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

                  YEARS ENDED DECEMBER 31, 1992, 1993 AND 1994

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF PRESENTATION

    The   consolidated  financial  statements  include  the  accounts  of  DIMAC
Corporation (Company) and its  wholly owned subsidiary  DIMAC DIRECT Inc.  whose
operations  are located in St.  Louis, San Francisco, Los  Angeles, New York and
Boston.  All  significant  intercompany  balances  and  transactions  have  been
eliminated.

    DIMAC Corporation has no operations of its own and was formed in 1987 solely
for  the purpose of holding the stock of DIMAC DIRECT Inc. At December 31, 1994,
stockholders' equity  (deficiency)  of  DIMAC DIRECT  Inc.  was  $(28,396).  The
stockholders' deficiency was created by the payment of a dividend to the Company
used  for the purchase  of Treasury shares in  the recapitalization described in
Note 2.

    CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

    RECEIVABLES

    The Company provides an  allowance for doubtful  accounts for the  estimated
losses  that will be incurred in collection of receivables. The estimated losses
are based  on historical  collection experience  coupled with  a review  of  the
current status of the existing receivables.

    INVENTORIES

    Inventories  are stated at the lower of cost (first-in, first-out method) or
market and include appropriate elements of material, labor and overhead.

    PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    Property,  equipment  and  leasehold  improvements  are  recorded  at  cost.
Property  and equipment are depreciated using  the straight-line method over the
respective asset's estimated  useful life  (which ranges  from 5  to 11  years).
Leasehold  improvements are  amortized using  the straight-line  method over the
lesser of the respective asset's estimated useful life or the lease term.

    INTANGIBLES

    Intangibles such as customers lists and noncompete agreements are  amortized
over  the estimated useful life of the  asset or the contract term (which ranges
from 3 to 11 years).

    The excess of the purchase price over the fair value of net assets  acquired
in  certain acquisitions is  allocated to goodwill  and is being  amortized on a
straight-line basis over 40  years. The carrying value  of goodwill is  reviewed
periodically  by management to determine if the facts and circumstances indicate
that it may  be impaired. If  this review  indicates that goodwill  will not  be
recoverable,  as determined  based on  undiscounted cash  flows of  the acquired
entity over the remaining  amortization period, the  Company's goodwill will  be
reduced by the estimated shortfall of cash flows.

    Debt  issuance costs are being amortized using the straight-line method over
the term of the related debt agreement.

    REVENUE RECOGNITION

    The Company performs  work in  accordance with  individual client  projects.
Revenue  generally is recognized after all work  on a project has been completed
and the Company can reasonably determine the amount of income to be recognized.

                                       9
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    COMPENSATORY STOCK OPTIONS

    Certain employees and nonemployee directors of the Company have been granted
options to purchase  shares of  the Company's voting  common stock.  Differences
between  stock option exercise price and the  estimated market value at the date
of grant is considered  unearned compensation and is  amortized over the  option
vesting period of three years.

    FACILITY LEASE

    Initial rent concessions of $1,650 received in 1990 and rent payments, which
are  scheduled  to  increase  periodically,  are  recognized  as  expense  on  a
straight-line basis over the term of the lease.

    STOCK SPLIT

    In May 1994, the Board of Directors of the Company approved a stock split of
the Company's common stock. The stock  split was approximately three shares  for
each  share of common stock outstanding immediately prior to the consummation of
the Company's initial  public offering.  Common stock  amounts presented  herein
have been restated to give effect to the split.

    INCOME TAXES

    Income  tax expense  is reported  as the  total of  current year  income tax
liability and the  change in  deferred taxes  which are  provided for  temporary
differences.  Deferred  income  taxes  are determined  based  on  the difference
between the financial statement  and tax bases of  assets and liabilities  using
enacted  tax rates in effect in the  years in which the differences are expected
to reverse.

    EARNINGS PER SHARE

    Income before extraordinary  item per  share and  net income  per share  are
based  on the weighted average number of  shares of common and common equivalent
shares outstanding during  the periods.  Earnings per  share data  has not  been
presented for 1992 as the capitalization before the recapitalization and initial
public offering is not indicative of the current capitalization.

    RECLASSIFICATIONS

    Certain amounts for 1992 and 1993 were reclassified to conform with the 1994
presentation. Such reclassifications had no effect on net income.

2.  DIMAC CORPORATION RECAPITALIZATION, DMG ACQUISITION, INITIAL PUBLIC OFFERING
    AND DEBT EXTINGUISHMENT
    Effective  November 5,  1993, certain  affiliates of  McCown De  Leeuw & Co.
(MDC)  acquired  beneficial  ownership  of  approximately  64  percent  of   the
outstanding  common stock of DIMAC Corporation. The transaction consisted of (i)
the purchase by MDC of 1,948,273  shares of DIMAC Corporation common stock  from
the  corporation at an  aggregate purchase price  of $9,977 and  the purchase of
175,719  shares  of  DIMAC  Corporation  common  stock  directly  from   certain
stockholders  at an aggregate purchase price of $900; (ii) the issuance by DIMAC
DIRECT of $50,000 12  percent Senior Notes and  by DIMAC Corporation of  396,293
shares  of  common  stock  (valued  at  $1,000);  (iii)  the  purchase  by DIMAC
Corporation of 5,487,139 shares  of its common stock  from Golder Thoma  Cressey
Fund  II  (GTC)  (a limited  partnership  which  previously owned  a  48 percent
interest in  DIMAC Corporation)  and an  additional 3,180,220  shares of  common
stock  from certain  members of management  and certain  other DIMAC Corporation
stockholders for an aggregate purchase price of $45,806; (iv) the retirement  by
DIMAC  Corporation of  1,066,944 warrants  to purchase  DIMAC Corporation common
stock at  an  aggregate  price  of  $5,496; and  (v)  the  retirement  by  DIMAC
Corporation of 1,196,556 options to purchase DIMAC Corporation common stock held
by DIMAC management and directors at an aggregate price of $6,202.

                                       10
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

2.  DIMAC CORPORATION RECAPITALIZATION, DMG ACQUISITION, INITIAL PUBLIC OFFERING
    AND DEBT EXTINGUISHMENT (CONTINUED)
    Nonrecurring   compensation   expense   recorded   as   a   result   of  the
recapitalization was $1,091, which  consists of $1,561  related to the  exercise
and  retirement  of  stock  options  less  the  write-off  of  the  net deferred
compensation liability which  existed at  December 31,  1992. DIMAC  Corporation
realized  a tax benefit of $2,435 associated with the exercise and retirement of
stock options, of which $1,873 has  been recorded as additional paid-in  capital
in stockholders' equity (deficiency).

    The  effect of  the transaction  was that MDC  replaced GTC  as the majority
stockholder (64  percent)  of DIMAC  Corporation,  with the  remaining  interest
consisting  of management (24  percent) and various  institutional interests (12
percent).

    Effective May 31, 1994, the Company acquired substantially all of the assets
of The Direct Marketing Group, Inc. (DMG). DMG operates a creative and marketing
agency in New York City and  a production facility in Farmingdale, Long  Island.
The  purchase price  for the  acquisition was  $9,372 plus  acquisition costs of
$1,830, the assumption of  certain specified liabilities  of $3,860 and  certain
future  contingent payment obligations.  The acquisition has  been accounted for
under the purchase method  of accounting and the  results of operations for  the
seven  months  ended  December 31,  1994  have  been included  in  the Company's
financial statements. Goodwill,  resulting from the  preliminary purchase  price
allocation,  of $7,693  is being amortized  on the straight-line  method over 40
years. The contingent  payment obligations,  if any,  will be  accounted for  as
additional goodwill as the payments are made.

    On  August 10, 1994, the Company completed an initial public offering of its
common stock in which 3,407,035 shares of common stock including 277,405  shares
by selling shareholders were registered at an initial price of $10.00 per share.

    On  September 9, 1994, the Company used the net proceeds of the common stock
offering to redeem $25,000  in aggregate principal amount  of 12 percent  Senior
Notes.  The debt  extinguishment resulted in  an extraordinary  charge of $3,157
consisting of the  10 percent call  premium on the  $25,000 principal amount  of
Senior Notes of $2,500 plus the write-off of the unamortized debt issuance costs
associated  with the Senior  Notes redeemed and the  costs incurred in redeeming
the Senior Notes of $2,116 less tax benefits of $1,459.

    The unaudited pro  forma consolidated financial  data presented below  gives
pro  forma  effect to  the recapitalization,  the  DMG acquisition,  the initial
public offering and debt extinguishment as if such transactions had occurred  as
of  January 1,  1993. The  unaudited pro  forma results  have been  prepared for
comparative purposes  only  and  do  not  necessarily  reflect  the  results  of
operations   of  the  Company   that  actually  would   have  occurred  had  the
recapitalization, the  DMG acquisition,  the initial  public offering  and  debt
extinguishment  been consummated as of  January 1, 1993, nor  does the data give
effect to any transactions other than the recapitalization, the DMG acquisition,
the initial public offering and debt extinguishment.

<TABLE>
<CAPTION>
                                                                                         PRO FORMA
                                                                                   ---------------------
                                                                                   YEARS ENDED DECEMBER
                                                                                            31
                                                                                   ---------------------
                                                                                     1993        1994
                                                                                   ---------  ----------
<S>                                                                                <C>        <C>
Net sales........................................................................  $  79,820  $  106,949
Net income.......................................................................      1,858       4,408
Net income per share.............................................................        .29         .68
</TABLE>

                                       11
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

3.  LONG-TERM DEBT
    Long-term debt consists of the following:

<TABLE>
<CAPTION>
                                                                                        DECEMBER 31
                                                                                    --------------------
                                                                                      1993       1994
                                                                                    ---------  ---------
<S>                                                                                 <C>        <C>
Notes payable:
  12% Series A notes..............................................................  $  50,000  $  --
  12% Series B notes..............................................................     --         25,000
  Note payable to Heller Financial................................................     --         11,203
Capital lease obligations.........................................................         51        542
                                                                                    ---------  ---------
                                                                                       50,051     36,745
Less:
  Current portion.................................................................         51        144
  Unamortized debt discount.......................................................        983        442
                                                                                    ---------  ---------
                                                                                    $  49,017  $  36,159
                                                                                    ---------  ---------
                                                                                    ---------  ---------
</TABLE>

    DIMAC DIRECT Inc. issued $50,000 of 12 percent Series A unregistered  Senior
Notes in conjunction with the recapitalization.

    On  February 14,  1994, DIMAC DIRECT  registered $50,000 of  Series B Senior
Notes, with no material alteration  in terms, with the  SEC to exchange for  the
existing  Series A Notes. The exchange offer was completed by March 17, 1994. As
stated in  Note 2,  the Company  extinguished  $25,000 of  the Senior  Notes  in
September 1994. In February 1995, the Company extinguished the remaining $25,000
of Senior Notes. See Note 11 for additional discussion.

    In  November 1993, DIMAC  DIRECT entered into  a Credit Agreement (Revolver)
with Heller  Financial, Inc.  The  Revolver (as  amended  May 1994)  provided  a
borrowing  capacity of up  to $15,000 until  November 4, 1996  at which date all
borrowings become due and  payable. In February  1995, the Company  extinguished
the  Revolver with proceeds from a new long-term debt agreement. See Note 11 for
additional discussion.

    The Company made interest payments of $1,016, $461 and $6,059 for the  years
ended  December 31, 1992,  1993 and 1994,  respectively. The Company capitalized
interest of $115 for the year ended December 31, 1994.

4.  INCOME TAXES
    Deferred income taxes reflect the  net tax effects of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes.

                                       12
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

4.  INCOME TAXES (CONTINUED)
    Significant components of the Company's deferred tax liabilities and  assets
are as follows:

<TABLE>
<CAPTION>
                                                                                           DECEMBER 31
                                                                                       --------------------
                                                                                         1993       1994
                                                                                       ---------  ---------
<S>                                                                                    <C>        <C>
Deferred tax liabilities:
  Tax over book depreciation and amortization........................................  $     888  $   1,002
  Other..............................................................................     --            196
                                                                                       ---------  ---------
                                                                                             888      1,198

Deferred tax assets:
  Deferred lease benefit.............................................................        733        835
  Accrued vacation...................................................................        218        272
  Other..............................................................................        129        257
                                                                                       ---------  ---------
                                                                                           1,080      1,364
                                                                                       ---------  ---------
                                                                                       $     192  $     166
                                                                                       ---------  ---------
                                                                                       ---------  ---------
</TABLE>

    The  components of  income tax  expense other  than the  tax benefit  of the
extraordinary charge are as follows:

<TABLE>
<CAPTION>
                                                                                 YEARS ENDED DECEMBER 31
                                                                             -------------------------------
                                                                               1992       1993       1994
                                                                             ---------  ---------  ---------
<S>                                                                          <C>        <C>        <C>
Current:
  Federal..................................................................  $   1,737  $   1,304  $   1,519
  State....................................................................        221        141        203
                                                                             ---------  ---------  ---------
                                                                                 1,958      1,445      1,722

Deferred:
  Federal..................................................................        167        (19)       147
  State....................................................................         21          7         (4)
                                                                             ---------  ---------  ---------
                                                                                   188        (12)       143
                                                                             ---------  ---------  ---------
                                                                             $   2,146  $   1,433  $   1,865
                                                                             ---------  ---------  ---------
                                                                             ---------  ---------  ---------
</TABLE>

    Differences between the amount of taxes provided and the amount computed  by
applying  the federal income tax statutory  rate to earnings before income taxes
are explained as follows:

<TABLE>
<CAPTION>
                                                                                    YEARS ENDED DECEMBER 31
                                                                              ------------------------------------
                                                                                 1992         1993         1994
                                                                              -----------  -----------  ----------
<S>                                                                           <C>          <C>          <C>
Provision at statutory rates................................................       34.0%        34.0%        34.0%
State and local taxes.......................................................        4.0          3.8          4.1
Nondeductible expenses......................................................        1.4          2.3          3.4
Other.......................................................................        (.4)        (1.3)        (3.0)
                                                                                    ---          ---          ---
Effective tax rate..........................................................       39.0%        38.8%        38.5%
                                                                                    ---          ---          ---
                                                                                    ---          ---          ---
</TABLE>

                                       13
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

4.  INCOME TAXES (CONTINUED)
    The principal items in the deferred income tax provision are as follows:

<TABLE>
<CAPTION>
                                                                                     YEARS ENDED DECEMBER 31
                                                                                 -------------------------------
                                                                                   1992       1993       1994
                                                                                 ---------  ---------  ---------
<S>                                                                              <C>        <C>        <C>
Depreciation and amortization..................................................  $     149  $      22  $     199
Relocation/severance...........................................................        154       (118)       128
Deferred lease benefit.........................................................        (44)       (41)       (40)
Other..........................................................................        (71)       125       (144)
                                                                                 ---------  ---------  ---------
                                                                                 $     188  $     (12) $     143
                                                                                 ---------  ---------  ---------
                                                                                 ---------  ---------  ---------
</TABLE>

    The Company made income tax payments of $1,501, $1,782 and $52 for the years
ended December 31, 1992, 1993 and 1994, respectively.

5.  STOCK OPTIONS AND WARRANTS
    Upon incorporation, the Company issued warrants to purchase 3,384,000 shares
of the common stock of the Company at $.33 per share.

    On November 5,  1993, in  conjunction with  the recapitalization,  1,067,000
warrants  were retired and 2,317,000 warrants were  exercised at a price of $.33
per share, and the stock was repurchased and maintained as treasury stock as  of
December 31, 1993. No warrants were outstanding at December 31, 1993.

    In  1994, the Company adopted a stock option and restricted stock award plan
for officers and key employees, providing a maximum of 909,482 shares which  may
be issued under the plan. Also, the Company adopted a nonemployee director stock
option  plan for outside  directors, providing a maximum  of 32,481 shares which
may be issued under the plan. The option price under the above plans may not  be
less  than the fair market value of the stock at the time the option is granted.
No restricted stock had been awarded as of December 31, 1994.

    Certain employees and nonemployee directors of the Company have been granted
options to  purchase  shares  of  the  Company's  voting  common  stock.  Option
transactions are summarized below:
<TABLE>
<CAPTION>
                                                                                      1993
                                                                         ------------------------------
                                                                           SHARES           PRICE
                                                                         -----------  -----------------
<S>                                                                      <C>          <C>
Shares under option at the beginning of the period.....................    1,601,940    $.33 to $1.03
Options forfeited......................................................     (255,021)       $.33
Options exercised......................................................     (150,363)   $.33 to $1.03
Options retired........................................................   (1,196,556)   $.33 to $1.03
                                                                         -----------
Shares under option at the end of the period...........................      --              --
                                                                         -----------
                                                                         -----------

<CAPTION>

                                                                                      1994
                                                                         ------------------------------
                                                                           SHARES           PRICE
                                                                         -----------  -----------------
<S>                                                                      <C>          <C>
Shares under option at the beginning of the period.....................      --             $ --
Options granted........................................................      370,000   $5.22 to $10.00
Options forfeited......................................................       (3,500)      $10.00
                                                                         -----------
Shares under option at the end of the period...........................      366,500   $5.22 to $10.00
                                                                         -----------
                                                                         -----------
</TABLE>

    The  weighted average price of shares under  option at December 31, 1994 was
$9.93. There were 90,375 options currently exercisable at December 31, 1994.

                                       14
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

6.  EMPLOYEE BENEFIT PLAN
    The Company  has  a  defined contribution  plan  which  provides  retirement
benefits  to substantially  all employees  not covered  by collective bargaining
agreements. The Company matches a portion of employee contributions to the plan.
Company contributions to this plan charged  to expense were $178, $189 and  $239
for the years ended December 31, 1992, 1993 and 1994, respectively.

7.  LEASE COMMITMENTS
    Equipment  acquired under capital leases  is included in property, equipment
and leasehold improvements, and the  related obligations are in long-term  debt.
Related amortization is included in depreciation.

    Total  rental expense for  office and warehouse  space, including short-term
rentals and rentals under noncancelable  operating leases (primarily office  and
warehouse  space and production equipment), was $2,579, $2,915 and 4,378 for the
years ended December 31, 1992, 1993 and 1994, respectively.

    The future minimum rental commitments required under noncancelable operating
leases are as follows:

<TABLE>
<CAPTION>
YEAR                                                              AMOUNT
- ---------------------------------------------------------------  ---------
<S>                                                              <C>
1995...........................................................  $   3,972
1996...........................................................      3,333
1997...........................................................      3,045
1998...........................................................      2,866
1999...........................................................      2,353
Thereafter.....................................................     11,549
                                                                 ---------
                                                                 $  27,118
                                                                 ---------
                                                                 ---------
</TABLE>

8.  TRANSACTIONS WITH MAJOR CUSTOMERS
    The Company provides creative, printing and mailing services to companies in
diversified industries. The Company performs periodic credit evaluations of  its
customers'  financial  condition and  generally does  not require  collateral or
advance payments other than for postage.

    Transactions with one customer,  which is a Fortune  50 company involved  in
the communication industry, accounted for sales of $23,277 (40 percent), $30,990
(49  percent), and $55,745 (56  percent) for the years  ended December 31, 1992,
1993 and 1994, respectively. Accounts receivable from this customer amounted  to
$6,938 and $11,921 as of December 31, 1993 and 1994, respectively.

                                       15
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

9.  QUARTERLY FINANCIAL DATA (UNAUDITED)
<TABLE>
<CAPTION>
                                                                FIRST     SECOND      THIRD     FOURTH
                                                              ---------  ---------  ---------  ---------
<S>                                                           <C>        <C>        <C>        <C>
1993
  Sales.....................................................  $  13,885  $  16,175  $  16,001  $  17,739
  Gross profit..............................................      5,074      5,669      5,586      5,572
  Net income (loss).........................................        595        985      1,162       (483)
  Net income (loss) per common and common equivalent
   share....................................................        .05        .08        .10       (.07)

<CAPTION>

                                                                FIRST     SECOND      THIRD     FOURTH
                                                              ---------  ---------  ---------  ---------
<S>                                                           <C>        <C>        <C>        <C>
1994
  Sales.....................................................  $  17,519  $  24,303  $  28,830  $  29,360
  Gross profit..............................................      5,886      8,092      9,595      9,190
  Income (loss) before extraordinary item...................        (29)       651      1,107      1,256
  Net income (loss).........................................        (29)       651     (1,640)       846
  Income (loss) per common and common equivalent share:
    Income (loss) before extraordinary item.................       (.01)       .19        .20        .19
    Net income (loss).......................................       (.01)       .19       (.30)       .13
  Common stock prices:
    High....................................................                        $   12.63  $   13.75
    Low.....................................................                        $   10.00  $   11.25
</TABLE>

    In  the past two years, no cash dividends have been paid by the Company. The
indenture governing  the  Notes and  Revolver  each contain  certain  covenants,
including,  but not limited to, covenants  that effectively preclude the payment
of dividends.

10. RELATED PARTY
    The Company has entered  into a Management Services  Agreement with MDC  for
certain  management and  financial services to  be provided to  the Company. The
agreement provides  for an  annual fee  equal to  $250 to  be paid  to MDC  plus
reimbursement  of  their  reasonable  out-of-pocket  costs.  The  agreement will
terminate on November 30, 2000.

11. SUBSEQUENT EVENT
    In February 1995, the Company received a $75,000 financing commitment from a
group of banks.  The financing  will be  taken down  in two  parts. The  Company
closed  on a $45,000 portion  of the commitment February  3, 1995 and intends to
close on  the remaining  commitment by  March 31,  1995. The  financing  package
includes  three  major components.  A five-year  $40,000 term  loan was  used to
refinance the existing  revolving credit  facility and to  redeem the  remaining
$25,000  Series B Senior  Notes and associated  costs. A credit  line of $25,000
will be provided  for acquisitions and  the remaining $10,000  (the Company  has
closed  on $5,000) will be a revolving  credit line (secured by working capital)
for operating purposes. The associated interest rate for the term loan and  both
credit  lines is either the LIBOR rate plus 2 1/2 percent or the prime rate plus
1 1/4  percent, selected  at the  Company's option.  The redemption  of  $25,000
Series   B  Senior  Notes  resulted  in   a  nonrecurring  after-tax  charge  of
approximately $2,379,  to  be recognized  in  the  first quarter  of  1995.  The
scheduled maturities of the term loan for the years 1995 through 1999 is $3,000,
$7,000,  $8,000, $11,000, and $11,000,  respectively. The scheduled maturity for
the revolving credit  lines is  December 31,  1999 subject  to interim  payments
based on excess cash flows, as defined in the financing agreement. The financing
agreement  effectively precludes  dividends and limits  additional borrowing, as
well as requires the Company to satisfy certain financial performance ratios.

                                       16
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

12. SUBSEQUENT EVENT (UNAUDITED)
    On March 31, 1995, the Company completed a $75,000 financing commitment from
a group  of banks.  A five-year  $40,000 term  loan was  used to  refinance  the
existing  revolving  credit  facility and  to  redeem the  remaining  $25,000 12
percent Series  B  Senior  Notes. A  credit  line  of $25,000  is  provided  for
acquisitions  and the remaining $10,000 is a revolving credit line for operating
purposes. The debt extinguishment resulted in an extraordinary charge of  $2,379
consisting  of the premium paid on the  $25,000 principal amount of the Series B
Senior Notes of $1,133 plus the write-off of the unamortized debt issuance costs
associated with  the  redeemed  Series  B Senior  Notes  and  refinanced  credit
facility of $2,333 less tax benefit of $1,087.

    On  May 1, 1995, the  Company completed the acquisition  of Palm Coast Data,
Ltd. (Palm Coast). Sales and net income for Palm Coast were $12,916 and  $1,709,
respectively,  for the year ended December 31, 1994. The purchase price for Palm
Coast was approximately $13,200 in  cash plus acquisition costs, the  assumption
of  certain  specified liabilities  and  certain contingent  payment obligations
based on the attainment of certain  financial performance targets over the  next
three years.

    On  October 2, 1995,  the Company completed the  acquisition of T.R. McClure
and Company, Inc.  and related  companies (McClure).  Sales and  net income  for
McClure  were $27,142  and $550, respectively,  for the year  ended December 31,
1994. The purchase price for McClure was approximately $16,000 in cash,  subject
to  adjustment for certain working capital  charges, plus acquisition costs, the
assumption of  certain  specified  liabilities and  certain  contingent  payment
obligations based on the attainment of certain financial and performance targets
over the next four years.

    On  October 23,  1995, the  Company entered  into an  Agreement and  Plan of
Merger (the "Merger Agreement") with Heritage Media Corporation ("Heritage") and
Arch Acquisition Corp. a wholly owned subsidiary of Heritage. Under the terms of
the Merger Agreement, each share of the Company's common stock will be exchanged
for merger consideration  of $28.00.  The parties  are seeking  to finalize  the
merger by January 31, 1996.

                                       17
<PAGE>

                               DIMAC CORPORATION
                CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                                 (IN THOUSANDS)

                                                 SEPTEMBER 30,
                                                 -------------
                                                     1995
                                                     ----
ASSETS
Current assets:
  Cash and cash equivalents                        $  --
  Accounts receivable, net                          26,552
  Inventories:
    Raw materials                                    1,487
    Work-in-process                                  5,326
    Postage                                          1,924
  Deferred taxes                                       166
  Other current assets                               1,397
                                                   --------
Total current assets                                36,852

Property, equipment and leasehold improvements      29,759
Less accumulated depreciation                      (10,483)
                                                   --------
                                                    19,276

Intangible assets                                   29,231
Less accumulated amortization                       (3,999)
                                                   --------
                                                    25,232
                                                   --------
                                                   $81,360
                                                   --------
                                                   --------

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Cash management liability                        $ 1,941
  Accounts payable                                  11,165
  Advances from customers                            6,647
  Accrued liabilities:
    Compensation                                     2,421
    Interest                                            21
    Other                                              661
  Income taxes payable                               2,001
  Current maturities of long-term debt               6,856
                                                   --------
Total current liabilities                           31,713

Long-term debt                                      44,606
Deferred rent benefit                                2,230
                                                   --------
Total liabilities                                   78,549

Stockholders' equity:
  Series preferred stock, $.01 par value;
    10,000,000 shares authorized; none issued         --
  Common stock, $.01 par value; 20,000,000
    shares authorized; issued 12,122,823 in
    1995 and 1994                                      121
  Additional paid-in-capital                        19,182
  Retained earnings                                 16,379
                                                   --------
                                                    35,682

  Treasury stock, at cost, common stock of
    5,631,418 in 1995 and 1994                     (32,871)
                                                   --------
                                                     2,811

                                                   --------
                                                   $81,360
                                                   --------
                                                   --------


            SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                     18



<PAGE>

                               DIMAC CORPORATION
              CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                     (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

                                              NINE MONTHS ENDED SEPTEMBER 30
                                              ------------------------------
                                                 1995                1994
                                                 ----                ----

Sales                                          $89,030             $ 70,652
                                               -------             --------
Cost of sales                                   57,667               47,079
                                               -------             --------
Gross profit                                    31,363               23,573

Operating expenses:
  Sales expenses                                 9,147                7,815
  General and administrative expenses            9,552                7,431
  Other general expenses                           786                  444
                                               -------             --------
                                                19,485               15,690
                                               -------             --------

Income from operations                          11,878                7,883

Interest expense                                 3,574                4,993
                                               -------             --------

Income before provision for
 income taxes and extraordinary item             8,304                2,890
Provision for income taxes                       3,187                1,161
                                               -------             --------
Income before extraordinary item                 5,117                1,729

Extraordinary item, net of tax benefit          (2,379)              (2,747)
                                               -------             --------

Net income(loss)                               $ 2,738              $(1,018)
                                               -------             --------
                                               -------             --------


Per share of common and common equivalent
 stock:
  Historical
    Income before extraordinary item              $.77                 $.43
    Extraordinary item, net of tax benefit        (.36)                (.68)
                                               -------             --------
    Net income(loss)                              $.41                $(.25)
                                               -------             --------
                                               -------             --------


    Pro forma (Note B)
      Income before extraordinary item            $.87                $.60
      Extraordinary item, net of tax benefit      (.36)                --
                                               -------             --------
      Net income                                  $.51                $.60
                                               -------             --------
                                               -------             --------


            SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                      19



<PAGE>

                               DIMAC CORPORATION
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                 (IN THOUSANDS)

                                                NINE MONTHS ENDED SEPTEMBER 30
                                                ------------------------------
                                                     1995            1994
                                                     ----            ----
OPERATING ACTIVITIES
Net income(loss)                                  $  2,738        $  (1,018)
Adjustments to reconcile net income(loss) to
 net cash provided by operating activities:
   Depreciation and amortization expense             3,342            2,468
   Extraordinary item                                2,379            2,747
   Other                                               115              219
   Changes in net assets and liabilities:
     Accounts receivable                               659           (8,525)
     Inventories                                    (1,902)          (2,783)
     Other assets                                     (170)          (2,096)
     Accounts payable                               (2,658)           6,220
     Advances from customers                          (330)           5,456
     Accrued liabilities                            (2,142)              61
     Income taxes                                    2,628            2,441
                                                   --------          -------

Net cash provided by operating activities            4,659            5,743

INVESTING ACTIVITIES
Net assets of acquired business                    (11,335)         (11,592)
Purchase of property, equipment and leasehold
 improvements                                       (2,166)          (3,452)
Other intangibles                                     (605)            (166)
Proceeds from sale of fixed assets                      66               90
                                                   --------          -------
Net cash used in investing activities              (14,040)         (15,120)

FINANCING ACTIVITIES
Net proceeds from issuance of common stock            --            (28,514)
Payments of long-term debt                          (2,277)         (25,129)
Net (repayments) borrowings under revolving
 credit agreements                                 (11,078)           9,000
Debt issuance fees                                  (2,331)             --
Proceeds from note payable to bank                  51,200              291
Payments for extinguishment of debt                (26,133)          (2,573)
Payment due to recapitalization                       --             (2,614)
Purchase of common stock                              --                (49)
                                                   --------          -------
Net cash provided by financing activities            9,381            7,440

Net increase (decrease) in cash and cash
 equivalents                                          --             (1,937)
Cash and cash equivalents, beginning of period        --              1,937
                                                   --------          -------
Cash and cash equivalents, end of period           $  --             $  --
                                                   --------          -------
                                                   --------          -------

          SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                     20


<PAGE>

                              DIMAC CORPORATION
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                     (IN THOUSANDS, EXCEPT SHARE AMOUNTS)

NOTE A. BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have
been prepared in accordance with generally accepted accounting principles for
interim financial information and with the instructions to Form 10-Q and
Regulation S-X. Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements. In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included. Operating results for the three and nine months ended
September 30, 1995 are not necessarily indicative of the results that may be
expected for the year ended December 31, 1995. For further information, refer
to the consolidated financial statements and footnotes thereto included in
DIMAC Corporation's annual report on Form 10-K for the year ended December
31, 1994.

The consolidated financial statements include the accounts of DIMAC
Corporation (the "Company") and its wholly owned subsidiary DIMAC DIRECT
Inc. (including its wholly owned subsidiary Palm Coast Data Inc.) whose
operations are located in St. Louis, San Francisco, Los Angeles, New York,
Boston and Palm Coast, Florida. All significant intercompany balances and
transactions have been eliminated.

Certain amounts for 1994 were reclassified to conform with the 1995
presentation. Such reclassifications had no effect on net income.

NOTE B. ACQUISITIONS, INITIAL PUBLIC OFFERING AND DEBT EXTINGUISHMENT

Effective May 31, 1994, DIMAC DIRECT Inc. acquired substantially all of the
assets of the Direct Marketing Group, Inc. ("DMG"). DMG operates a creative
and marketing agency in New York City and production facility in Farmingdale,
Long Island.

On August 10, 1994, the Company completed an initial public offering of its
common stock in which 3,407,035 shares of common stock including 277,405
shares by selling shareholders were sold at an initial price of $10.00 per
share.

On September 9, 1994, the Company used the net proceeds of the common stock
offering to redeem $25,000 in aggregate principal amount of 12 percent Series
B Senior Notes. The debt extinguishment resulted in an extraordinary charge
of $2,747 consisting of the premium paid on the $25,000 principal amount of
the Series B Senior Notes of $2,500 plus the write-off of the unamortized
debt issuance costs associated with the Senior Notes redeemed and the costs
incurred in redeeming the Senior Notes of $2,116 less tax benefits of $1,869.

On May 1, 1995, DIMAC DIRECT Inc. acquired substantially all of the assets of
Palm Coast Data, Ltd. ("PCD"). PCD was a limited partnership providing direct
marketing data services to the publishing industry. PCD had revenue of
approximately $13,000 for the year ended December 31, 1994. PCD had a
marketing office and production facility in Palm Coast, Florida and a
marketing office in New York City. The purchase price for the acquisition was
approximately $12,400 in cash plus acquisition costs, the assumption of
certain specified liabilities and certain future contingent payment
obligations. The contingent payment obligations, if any, will be accounted
for as additional goodwill as the payments are made.


                                     21

<PAGE>

On October 2, 1995, the Company acquired the assets of certain affiliated
corporations operating under various business and tradenames including "The
McClure Group" ("McClure"). The McClure Group, consisting of seven subchapter
S corporations, was an independent full service, multimedia marketing agency
headquartered in Valley Forge, Pennsylvania with offices in northern Florida,
Chicago and Houston. The McClure Group had revenue of approximately $27,000
for the year ended December 31, 1994. The purchase price for the acquisition
was $16,000 in cash plus acquisition costs and is subject to adjustment for
certain working capital changes and certain contingent payment obligations.

The unaudited pro forma consolidated financial data presented below gives pro
forma effect to DMG acquisition, the initial public offering, debt
extinguishment in conjunction with the initial public offering, the PCD
acquisition and the McClure acquisition as if such transactions had occurred
as of January 1, 1994. The unaudited pro forma results have been prepared for
comparative purposes only and do not necessarily reflect the results of
operations of the Company that actually would have occurred had the DMG
acquisition, the initial public offering, debt extinguishment in conjunction
with the initial public offering, the PCD acquisition and the McClure
acquisition been consummated as of January 1, 1994, nor does it give effect
to any transactions other than the DMG acquisition, the initial public
offering, debt extinguishment in conjunction with the initial public
offering, the PCD acquisition and the  McClure acquisition.

<TABLE>
<CAPTION>
                                                               PRO FORMA
                                     ----------------------------------------------------------------
                                     THREE MONTHS ENDED SEPTEMBER 30   NINE MONTHS ENDED SEPTEMBER 30
                                     -------------------------------   ------------------------------
                                            1995            1994             1995         1994
                                            ----            ----             ----         ----
<S>                                         <C>             <C>              <C>          <C>
Net sales                                  $40,765         $37,846          $116,239     $107,148
Income before extraordinary item             2,358           1,696             5,774        3,875
Net income                                   2,358           1,696             3,395        3,875


Per Share:
 Income before extraordinary item             $.35            $.26              $.87         $.60
 Extraordinary item, net of tax benefit         --              --              (.36)          --
                                           -------         -------          --------     --------
 Net income                                   $.35            $.26              $.51         $.60
                                           -------         -------          --------     --------
                                           -------         -------          --------     --------
</TABLE>

NOTE C. LONG-TERM DEBT AND DEBT EXTINGUISHMENT

On March 31, 1995, the Company completed a $75,000 financing commitment from
a group of banks. A five-year $40,000 term loan was used to refinance the
existing revolving credit facility and to redeem the remaining $25,000 12 per
cent Series B Senior Notes. A credit line of $25,000 is provided for
acquisitions and the remaining $10,000 is a revolving credit line for
operating purposes. The debt extinguishment resulted in an extraordinary
charge of $2,379 consisting of the premium paid on the $25,000 principal
amount of the Series B Senior Notes of $1,133 plus the write-off of the
unamortized debt issuance costs associated with the redeemed Series B Senior
Notes and refinanced credit facility of $2,333 less tax benefit of $1,087.

NOTE D. SUBSEQUENT EVENT

On October 23, 1995, the Company entered into an Agreement and Plan of Merger
with Heritage Media Corporation ("Parent") and Arch Acquisition Corp., a
wholly owned subsidiary of Parent. Under the terms of the Merger Agreement,
each share of the Company's common stock will be exchanged for merger
consideration of $28.00. The parties are seeking to finalized the merger by
January 31, 1996.


                                     22

<PAGE>

                        PRO FORMA FINANCIAL INFORMATION

     The following unaudited pro forma condensed combined financial
information consists of an unaudited Pro Forma Condensed Combined Balance
Sheet as of September 30, 1995 and the related unaudited Pro Forma Condensed
Combined Statements of Operations for the year ended December 31, 1994 and
the nine months ended September 30, 1995 (collectively, the "Pro Forma
Statements"). The Pro Forma Statements reflect adjustments to the historical
consolidated financial statements of Heritage and DIMAC to give effect to
certain transactions which have either occurred or (in the case of the
pending disposition of television station KEVN BY Heritage) are probably to
occur. The Pro Forma Statements have been further adjusted to give effect to
the Merger, the issuance by Heritage of $150 million principal amount of
Subordinated Notes (the "Notes") and the new DIMAC credit agreement under two
possible scenarios--(a) assuming the Merger is consummated entirely for cash
and (b) assuming the Merger is consummated for a combination of cash and
shares of Heritage Class A Common Stock--both as discussed in more detail in
the notes to the Pro Forma Statements. The Pro Forma Condensed Combined
Balance Sheet has been prepared assuming the Merger, issuance of the Notes
and the new DIMAC credit agreement occurred at September 30, 1995, and the
Pro Forma Condensed Combined Statements of Operations have been prepared
assuming the Merger, issuance of the Notes and the new DIMAC credit agreement
occurred on January 1, 1994. The unaudited Pro Forma Condensed Combined
Statements of Operations do not include extraordinary losses of $3,157,000
and $2,379,000 recognized by DIMAC during the year ended December 31, 1994
and the nine months ended September 30, 1995, respectively, resulting from
the retirement of certain indebtedness, nor do they include an extraordinary
loss of approximately $2 million to be recognized upon the retirement of
DIMAC's existing credit facility.

     The Merger will be accounted for as a purchase. The purchase price has
been allocated in the Pro Forma Statements to the assets to be acquired and
the liabilities to be assumed on a preliminary basis based on management's
estimates of their fair values. The allocation of the purchase price is
subject to change based on the completion of an independent appraisal.

     The Pro Forma Statements do not purport to present what Heritage's
results of operations or financial position actually would have been had such
transactions or events occurred on the dates indicated, or to project
Heritage's results of operations or financial position for any future period
or at any future date. The pro forma adjustments are based upon available
information and certain adjustments that management believes are reasonable.
In the opinion of management, all adjustments have been made that are
necessary to present fairly the Pro Forma Statements.


                                     23


<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                               SEPTEMBER 30, 1995
                                 (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                    PRO FORMA                                    PRO FORMA
                                                 ADJUSTMENTS FOR                              ADJUSTMENTS FOR
                                    HERITAGE     OTHER HERITAGE    HERITAGE AS     DIMAC        OTHER DIMAC      DIMAC AS
ASSETS                             HISTORICAL    TRANSACTIONS(A)    ADJUSTED    HISTORICAL    TRANSACTIONS(B)    ADJUSTED
- ---------------------------------  -----------  -----------------  -----------  -----------  -----------------  -----------
<S>                                <C>          <C>                <C>          <C>          <C>                <C>
Cash and cash equivalents........   $   1,788       $     (23)      $   1,765    $  --           $      66       $      66
Short-term investments...........       4,750                           4,750       --                              --
Trade receivables, net...........      66,308            (472)         65,836       26,552           3,391          29,943
Inventory........................       6,201                           6,201        8,737                           8,737
Prepaid expenses and other.......       6,372             (66)          6,306        1,397              72           1,469
Deferred income taxes............       5,385                           5,385          166                             166
                                   -----------        -------      -----------  -----------        -------      -----------
  Total current assets...........      90,804            (561)         90,243       36,852           3,529          40,381
Property and equipment, net......      58,374          (1,987)         56,387       19,276           1,500          20,776
Goodwill and other intangibles,
 net.............................     392,046          (5,202)        386,844       25,232          13,227          38,459
Other assets.....................       9,919             (75)          9,844                                       --
                                   -----------        -------      -----------  -----------        -------      -----------
                                    $ 551,143       $  (7,825)      $ 543,318    $  81,360       $  18,256       $  99,616
                                   -----------        -------      -----------  -----------        -------      -----------
                                   -----------        -------      -----------  -----------        -------      -----------
LIABILITIES AND EQUITY
- ---------------------------------
Current portion of long-term
 debt............................   $   3,278       $     (35)      $   3,243    $   6,856       $       3       $   6,859
Accounts payable and accrued
 expenses........................      56,011            (171)         55,840       14,268           1,561          15,829
Other current liabilities........      28,523             (54)         28,469       10,589             690          11,279
                                   -----------        -------      -----------  -----------        -------      -----------
  Total current liabilities......      87,812            (260)         87,552       31,713           2,254          33,967
Long-term debt, less current
 portion.........................     347,102         (14,048)        333,054       44,606          16,002          60,608
Other long-term liabilities......       2,503             (29)          2,474        2,230                           2,230
Deferred income taxes............       5,001                           5,001       --                              --
Stockholders' equity.............     108,725           6,512         115,237        2,811                           2,811
                                   -----------        -------      -----------  -----------        -------      -----------
                                    $ 551,143       $  (7,825)      $ 543,318    $  81,360       $  18,256       $  99,616
                                   -----------        -------      -----------  -----------        -------      -----------
                                   -----------        -------      -----------  -----------        -------      -----------

<CAPTION>
                                      PRO FORMA                      PRO FORMA
                                   ADJUSTMENTS FOR                ADJUSTMENTS FOR    PRO FORMA
                                   MERGER AND DEBT    PRO FORMA   OPTIONAL STOCK    COMBINED AS
ASSETS                                 OFFERING       COMBINED     CONSIDERATION     ADJUSTED
- ---------------------------------  ----------------  -----------  ---------------  -------------
<S>                                <C>               <C>          <C>              <C>
Cash and cash equivalents........    $ 146,413(c)     $   1,831      $               $   1,831
                                         3,669(d)
                                      (150,082)(f)
Short-term investments...........                         4,750                          4,750
Trade receivables, net...........                        95,779                         95,779
Inventory........................                        14,938                         14,938
Prepaid expenses and other.......                         7,775                          7,775
Deferred income taxes............                         5,551                          5,551
                                   ----------------  -----------  ---------------  -------------
  Total current assets...........         --            130,624         --             130,624
Property and equipment, net......                        77,163                         77,163
Goodwill and other intangibles,
 net.............................      195,423(f)       631,226                        631,226
                                        10,500(h)
Other assets.....................        3,587(c)        15,062                         15,062
                                         1,631(g)
                                   ----------------  -----------  ---------------  -------------
                                     $ 211,141        $ 854,075      $  --           $ 854,075
                                   ----------------  -----------  ---------------  -------------
                                   ----------------  -----------  ---------------  -------------
LIABILITIES AND EQUITY
- ---------------------------------
Current portion of long-term
 debt............................    $  (6,250)(e)    $   3,852      $               $   3,852
Accounts payable and accrued
 expenses........................        4,500(f)        76,169                         76,169
Other current liabilities........                        39,748                         39,748
                                   ----------------  -----------  ---------------  -------------
  Total current liabilities......       (1,750)         119,769         --             119,769
Long-term debt, less current
 portion.........................      150,000(c)       596,199        (47,535)(i)     548,664
                                         6,250(e)
                                        44,656(f)
                                         1,631(g)
Other long-term liabilities......                         4,704                          4,704
Deferred income taxes............       10,500(h)        15,501                         15,501
Stockholders' equity.............        3,669(d)       117,902         47,535(i)      165,437
                                         2,665(f)
                                        (6,480)(f)
                                   ----------------  -----------  ---------------  -------------
                                     $ 211,141        $ 854,075      $  --           $ 854,075
                                   ----------------  -----------  ---------------  -------------
                                   ----------------  -----------  ---------------  -------------
</TABLE>

                See accompanying notes to Pro Forma Statements.

                                       24
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1994
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                  PRO FORMA                                    PRO FORMA
                                               ADJUSTMENTS FOR                              ADJUSTMENTS FOR
                                  HERITAGE     OTHER HERITAGE    HERITAGE AS     DIMAC        OTHER DIMAC      DIMAC AS
                                 HISTORICAL   TRANSACTIONS (A)    ADJUSTED    HISTORICAL   TRANSACTIONS (B)    ADJUSTED
                                 -----------  -----------------  -----------  -----------  -----------------  -----------
<S>                              <C>          <C>                <C>          <C>          <C>                <C>
Net revenues...................   $ 317,628       $  64,859       $ 382,487    $ 100,012       $  46,995       $ 147,007
                                 -----------        -------      -----------  -----------        -------      -----------
Cost of services...............     150,970          53,323         204,293       65,430          28,670          94,100
Selling, general and
 administrative................      76,600          11,392          87,992       20,629          11,844          32,473
Depreciation...................      14,676             (87)         14,589        2,155           1,413           3,568
Amortization...................      12,622           1,277          13,899          744             938           1,682
Other..........................       4,922                           4,922          135              42             177
                                 -----------        -------      -----------  -----------        -------      -----------
    Total operating
     expenses..................     259,790          65,905         325,695       89,093          42,907         132,000
                                 -----------        -------      -----------  -----------        -------      -----------
    Operating income...........      57,838          (1,046)         56,792       10,919           4,088          15,007
                                 -----------        -------      -----------  -----------        -------      -----------
Interest expense, net..........     (30,373)         (3,503)        (33,876)      (6,069)           (577)         (6,646)
Other expense, net.............      (2,424)          1,439            (985)      --                              --
                                 -----------        -------      -----------  -----------        -------      -----------
    Income before income
     taxes.....................      25,041          (3,110)         21,931        4,850           3,511           8,361
Income taxes...................       2,742                           2,742        1,865           1,370           3,235
                                 -----------        -------      -----------  -----------        -------      -----------
    Income (loss) before
     extraordinary item........      22,299          (3,110)         19,189    $   2,985       $   2,141       $   5,126
                                                                              -----------        -------      -----------
                                                                              -----------        -------      -----------
Dividends and accretion........     (19,651)         19,651          --
                                 -----------        -------      -----------
Income applicable to common
 stock before extraordinary
 item..........................   $   2,648       $  16,541       $  19,189
                                 -----------        -------      -----------
                                 -----------        -------      -----------
Income per share before
 extraordinary item............   $    0.15                       $    1.10    $    0.64                       $    0.79
                                 -----------                     -----------  -----------                     -----------
                                 -----------                     -----------  -----------                     -----------
Weighted average shares
 outstanding...................      17,381              94          17,475
                                 -----------        -------      -----------
                                 -----------        -------      -----------

<CAPTION>
                                     PRO FORMA                      PRO FORMA
                                  ADJUSTMENTS FOR                ADJUSTMENTS FOR     PRO FORMA
                                  MERGER AND DEBT    PRO FORMA    OPTIONAL STOCK    COMBINED AS
                                     OFFERING        COMBINED     CONSIDERATION      ADJUSTED
                                 -----------------  -----------  ----------------  -------------
<S>                              <C>                <C>          <C>               <C>
Net revenues...................    $                 $ 529,494     $                 $ 529,494
                                    --------        -----------      -------       -------------
Cost of services...............                        298,393                         298,393
Selling, general and
 administrative................         (346)(j)       120,119                         120,119
Depreciation...................                         18,157                          18,157
Amortization...................        7,390(k)         22,971                          22,971
Other..........................                          5,099                           5,099
                                    --------        -----------      -------       -------------
    Total operating
     expenses..................        7,044           464,739          --             464,739
                                    --------        -----------      -------       -------------
    Operating income...........       (7,044)           64,755          --              64,755
                                    --------        -----------      -------       -------------
Interest expense, net..........      (15,775)(l)       (56,297)        3,327(n)        (52,970)
Other expense, net.............                           (985)                           (985)
                                    --------        -----------      -------       -------------
    Income before income
     taxes.....................      (22,819)            7,473         3,327            10,800
Income taxes...................       (2,701)(m)         3,276                           3,276
                                    --------        -----------      -------       -------------
    Income (loss) before
     extraordinary item........    $ (20,118)            4,197     $   3,327         $   7,524
                                    --------                         -------
                                    --------                         -------
Dividends and accretion........                         --                              --
                                                    -----------                    -------------
Income applicable to common
 stock before extraordinary
 item..........................                      $   4,197                       $   7,524
                                                    -----------                    -------------
                                                    -----------                    -------------
Income per share before
 extraordinary item............                      $     .24                       $     .39
                                                    -----------                    -------------
                                                    -----------                    -------------
Weighted average shares
 outstanding...................                         17,475         1,761(n)         19,236
                                                    -----------      -------       -------------
                                                    -----------      -------       -------------
</TABLE>

                See accompanying notes to Pro Forma Statements.

                                       25
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                      NINE MONTHS ENDED SEPTEMBER 30, 1995
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                  PRO FORMA                                  PRO FORMA
                                               ADJUSTMENTS FOR                            ADJUSTMENTS FOR
                                   HERITAGE    OTHER HERITAGE   HERITAGE AS     DIMAC       OTHER DIMAC     DIMAC AS
                                  HISTORICAL   TRANSACTIONS(A)   ADJUSTED    HISTORICAL   TRANSACTIONS(B)   ADJUSTED
                                  -----------  ---------------  -----------  -----------  ---------------  -----------
<S>                               <C>          <C>              <C>          <C>          <C>              <C>
Net revenues....................   $ 299,065      $  (1,574)     $ 297,491    $  89,030      $  27,209      $ 116,239
                                  -----------       -------     -----------  -----------       -------     -----------
Cost of services................     170,995           (316)       170,679       55,865         17,133         72,998
Selling, general and
 administrative.................      59,391            (16)        59,375       18,202          6,845         25,047
Depreciation....................      11,081           (214)        10,867        2,056            286          2,342
Amortization....................      10,125            289         10,414          956            490          1,446
Other...........................      --                            --               73                            73
                                  -----------       -------     -----------  -----------       -------     -----------
    Total operating expenses....     251,592           (257)       251,335       77,152         24,754        101,906
                                  -----------       -------     -----------  -----------       -------     -----------
    Operating income............      47,473         (1,317)        46,156       11,878          2,455         14,333
                                  -----------       -------     -----------  -----------       -------     -----------
Interest expense, net...........     (26,190)           262        (25,928)      (3,574)        (1,365)        (4,939)
Other expense, net..............         (77)                          (77)                                    --
                                  -----------       -------     -----------  -----------       -------     -----------
    Income (loss) before income
     taxes......................      21,206         (1,055)        20,151        8,304          1,090          9,394
Income taxes....................       5,602                         5,602        3,187            433          3,620
                                  -----------       -------     -----------  -----------       -------     -----------
    Income (loss) before
     extraordinary item.........   $  15,604      $  (1,055)     $  14,549    $   5,117      $     657      $   5,774
                                  -----------       -------     -----------  -----------       -------     -----------
                                  -----------       -------     -----------  -----------       -------     -----------
Income per share before
 extraordinary item.............   $    0.88                     $    0.82    $    0.77                     $    0.87
                                  -----------                   -----------  -----------                   -----------
                                  -----------                   -----------  -----------                   -----------
Weighted average shares
 outstanding....................      17,666                        17,666
                                  -----------                   -----------
                                  -----------                   -----------

<CAPTION>
                                     PRO FORMA                      PRO FORMA
                                  ADJUSTMENTS FOR                ADJUSTMENTS FOR    PRO FORMA
                                  MERGER AND DEBT    PRO FORMA    OPTIONAL STOCK   COMBINED AS
                                      OFFERING       COMBINED     CONSIDERATION      ADJUSTED
                                  ----------------  -----------  ----------------  ------------
<S>                               <C>               <C>          <C>               <C>
Net revenues....................    $                $ 413,730     $                $  413,730
                                     --------       -----------       ------       ------------
Cost of services................                       243,677                         243,677
Selling, general and
 administrative.................         (460)(j)       83,962                          83,962
Depreciation....................                        13,209                          13,209
Amortization....................        5,358(k)        17,218                          17,218
Other...........................                            73                              73
                                     --------       -----------       ------       ------------
    Total operating expenses....        4,898          358,139          --             358,139
                                     --------       -----------       ------       ------------
    Operating income............       (4,898)          55,591          --              55,591
                                     --------       -----------       ------       ------------
Interest expense, net...........      (13,583)(l)      (44,450)        3,209(n)        (41,241)
Other expense, net..............                           (77)                            (77)
                                     --------       -----------       ------       ------------
    Income (loss) before income
     taxes......................      (18,481)          11,064         3,209            14,273
Income taxes....................         (885)(m)        8,337         2,288(n)         10,625
                                     --------       -----------       ------       ------------
    Income (loss) before
     extraordinary item.........    $ (17,596)       $   2,727     $     921        $    3,648
                                     --------       -----------       ------       ------------
                                     --------       -----------       ------       ------------
Income per share before
 extraordinary item.............                     $    0.15                      $     0.19
                                                    -----------                    ------------
                                                    -----------                    ------------
Weighted average shares
 outstanding....................                        17,666         1,761(n)         19,427
                                                    -----------       ------       ------------
                                                    -----------       ------       ------------
</TABLE>

                See accompanying notes to Pro Forma Statements.

                                       26
<PAGE>
                         NOTES TO PRO FORMA STATEMENTS

(a) Balance sheet adjustments for other Heritage transactions give effect to the
    sale of television station KEVN in Rapid City, South Dakota for $14 million,
    which  sale is  expected to  be consummated in  December 1995  and result in
    approximately a $6.5  million gain (the  "KEVN sale"), as  if such sale  had
    occurred  on  September 30,  1995. Statement  of Operations  adjustments for
    other Heritage transactions give effect to  (i) the KEVN sale (exclusive  of
    the  $6.5 million gain); (ii) the  retirement of preferred stock in February
    1994 in exchange for Class A and Class C common stock; (iii) the  retirement
    of  settlement rights  in July  1994 for $39  million; (iv)  the purchase of
    radio station KIHT in  St. Louis, Missouri for  $7.7 million in March  1994;
    (v)  the sale of television station KDLT in Sioux Falls, South Dakota for $4
    million in October  1994; (vi) the  purchase of Strategium  Media, Inc.  for
    $17.8  million in October  1994; (vii) the  purchase of Powerforce Services,
    Inc. for $7.3  million (including additional  payments of $1  million to  be
    made  in early 1996) in  January 1995; (viii) the  purchase of radio station
    KXYQ in  Portland,  Oregon for  $7.3  million in  June  1995; and  (ix)  the
    purchase  of radio station KKCJ in Kansas City, Missouri for $7.6 million in
    July 1995, as if each of such transactions had occurred on January 1,  1994.
    The  sale proceeds or fundings relating to these transactions are assumed to
    be applied  to  amounts outstanding  under  Heritage's credit  agreement  at
    Heritage's  weighted average interest rates of 7%  and 9% for the year ended
    December  31,  1994  and   the  nine  months   ended  September  30,   1995,
    respectively.

(b)  Balance sheet adjustments  for other DIMAC transactions  give effect to the
    purchase of T.R.  McClure and Company,  Inc. and related  companies for  $16
    million  (the  "McClure  purchase")  in October  1995  as  if  such purchase
    occurred on September  30, 1995.  Statement of  Operations adjustments  give
    effect  to (i)  the purchase  of The Direct  Marketing Group,  Inc. for $9.2
    million in May 1994; (ii) the initial public offering of DIMAC Common  Stock
    in  August 1994 and  the use of  proceeds generated therefrom  to retire $25
    million of DIMAC's senior notes; (iii) the purchase of Palm Coast Data, Ltd.
    for $13.2 million in May 1995; and (iv) the McClure purchase, as if each  of
    such  transactions  had  occurred on  January  1, 1994.  Fundings  for these
    transactions are assumed to be applied to amounts outstanding under  DIMAC's
    credit  agreement at DIMAC's weighted average  interest rate of 8.6% for the
    year ended December 31, 1994 and  the nine months ended September 30,  1995,
    respectively.

(c) Reflects the issuance of $150 million of Notes at an interest rate of 9.25%,
    net of estimated financing costs.

(d)  Reflects the  exercise of options  by DIMAC management  to purchase 299,250
    shares of DIMAC common  stock at various exercise  prices and the  resultant
    receipt  of cash. Management believes that these optionholders will exercise
    such options prior to consummation of the Merger.

(e) Reflects  the reclassification  of  the current  portion of  DIMAC's  credit
    agreement  to long-term as  the new DIMAC credit  agreement will not require
    principal payments until 1997.

(f) Reflects the consummation  of the Merger for  total consideration of  $194.7
    million  of cash, including estimated acquisition costs of $4.6 million, and
    options to purchase Heritage Common Stock  with a fair market value of  $2.7
    million,  assuming a  fair value  of $27 per  share for  the Heritage Common
    Stock. The  purchase price  has been  allocated on  a preliminary  basis  to
    assets  acquired  and  liabilities  assumed based  on  their  estimated fair
    values. Book  values  of  DIMAC's working  capital  accounts,  property  and
    equipment  and long-term debt  are assumed to  approximate their fair value.
    The fair value of identifiable intangible assets, such as customer lists and
    noncompete agreements, is estimated to be $30 million and will be  amortized
    over  an estimated weighted average life of  8 years. The excess of purchase
    price over identifiable net assets will be amortized over an estimated  life
    of 40 years.

(g)  Reflects capitalization of  financing costs relating  to DIMAC's new credit
    agreement.

(h) Reflects the recognition of deferred income taxes at an estimated  effective
    rate of 35% on the excess of book value over tax bases relating to the DIMAC
    net assets to be acquired.

                                       27
<PAGE>
(i)  Adjusts pro forma amounts previously recorded  to reflect the payment of $7
    of the merger consideration in shares of Heritage Common Stock.

(j) Reflects the elimination of certain  corporate expenses of DIMAC which  will
    not  be incurred by  the combined entities.  Such expenses include directors
    and officers insurance, management fees and certain public company expenses.

(k) Reflects  incremental  amortization of  intangible  assets acquired  in  the
    Merger.

(l)  Reflects incremental  interest and  amortization of  deferred finance costs
    relating to  the $150  million of  Notes  at 9.25%  and DIMAC's  new  credit
    agreement,  assuming  weighted  average  interest  rates  of  7%  and  9% on
    borrowings under such credit agreement for the year ended December 31,  1994
    and the nine months ended September 30, 1995, respectively.

(m)  Reflects the incremental adjustment necessary to present income tax expense
    of the combined entities,  assuming the other  transactions of Heritage  and
    DIMAC, the Merger and the issuance of the Notes occurred on January 1, 1994.
    Deferred  tax assets  have been  recognized to  the extent  that they offset
    deferred tax liabilities that will  reverse in the carryforward period.  For
    the  year  ended December  31, 1994,  pro  forma federal  tax was  offset by
    previously unrecognized deferred  tax assets of  $5.2 million ($6.3  million
    assuming  the Merger Consideration is comprised  of cash and stock). For the
    nine months ended September 30, 1995, pro forma tax was partially offset  by
    previously  unrecognized deferred tax  assets of $2.2  million ($1.1 million
    assuming the Merger Consideration is comprised of cash and stock).

(n) Reflects the  reduction in  interest and  increase in  estimated income  tax
    expense  resulting from  the payment  of $7  of the  merger consideration in
    shares of Heritage Common Stock, assuming a value of the shares to be issued
    in the Merger of $27 per share.

                                       28
<PAGE>

                                  EXHIBIT INDEX

EXHIBIT NO.       DESCRIPTION OF EXHIBIT
- -----------       ----------------------
   24.1           CONSENT OF INDEPENDENT
                  AUDITORS















                                        29




<PAGE>
                                                                  EXHIBIT 24.1

                       CONSENT OF INDEPENDENT AUDITORS

We consent to the inclusion in Heritage Media Corporation's Form 8-K to be
filed with the Securities and Exchange Commission, relating to the
acquisition of DIMAC Corporation, of our report dated February 24, 1995, with
respect to the consolidated financial statements of DIMAC Corporation as of
December 31, 1994 and 1993 and for each of the three years in the period
ended December 31, 1994.


                                         ERNST & YOUNG LLP


St. Louis, Missouri
December 8, 1995




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