HERITAGE MEDIA CORP
10-Q/A, 1995-12-15
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549

                      ____________________

                            FORM 10-Q/A

     X          QUARTERLY REPORT PURSUANT TO SECTION 13 OR15(d)
     OF  THE  SECURITIES  EXCHANGE  ACT  FOR  THE  QUARTER ENDED
     SEPTEMBER 30, 1995.

           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)  OF
     THE  SECURITIES ACT OF 1934 FOR THE TRANSACTION PERIOD
     FROM     __________ TO _________.



                Commission file number:  1-100155


                    ________________________


                   HERITAGE MEDIA CORPORATION
     (Exact Name of Registrant as Specified in Its Charter)


           IOWA                               42-1299303
(State or Other Jurisdiction of  (I.R.S. EmployerIdentification No.)
Incorporation or Organization)
13355 Noel Road, Suite 1500
      Dallas, Texas                             75240
(Address of Principal Executive Office)       (Zip Code)

       Registrant's telephone number, including area code:
                         (214) 702-7380


      Indicate by check mark whether the Registrant (1) has
filed all  reports required to be filed by Section 13 or 15(d)  of
the Securities  Exchange Act of 1934 during the preceding  12 months
(or  for such shorter period that the Registrant was required  to
file  such  reports),  and (2) has been subject  to such filing
requirements for the past 90 days. Yes [X]  No [  ]

      Indicate  the number of shares outstanding of each  of
the issuer's  classes  of common stock, as of the latest
practicable date.

Class                             Outstanding   at November 3, 1995
_______                          ___________________________________

Class A, $.01 Par Value                        17,708,531




PART I.  SUMMARIZED FINANCIAL INFORMATION
Item 1.  Financial Statements


<TABLE>

                     HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                              CONSOLIDATED BALANCE SHEETS
                                 (Dollars in thousands)

<CAPTION>                                 ASSETS

                                                        (unaudited)

                                                  September30, December 31,
<S>
                                                      1995        1994

Current assets:

<C>          <C>
Cash and cash equivalents                            $1,788       4,270
Short-term investments  (note 4)                      4,750         -
Trade receivables, net                               66,308      51,096
Prepaid expenses and other                            4,904       2,936
Inventory                                             6,201       5,711
Broadcast program rights                              1,468       1,518
Deferred income taxes                                 5,385       3,369
                                                     _______    _______
     Total current assets                            90,804      68,900
Property and equipment, net                          58,374      54,799
Goodwill and other intangibles, net                 392,046     382,288
Noncurrent broadcast program rights                   2,252       1,429
Deferred finance costs, net                           3,553       3,870
Other assets                                          4,114       2,861
                                                    ________    _______
                                                    $551,143    514,147
                                                    ========   =========

                          LIABILITIES AND STOCKHOLDERS'EQUITY
Current liabilities:
  Note payable  (note 3)                              $5,000         -
Current installments of long-term debt  (note 2)       3,278      11,823
Accounts payable                                      16,144      16,906
Accrued expenses                                      39,867      35,826
Broadcast program rights payable                       2,054       1,842
Deferred advertising revenues                         21,469      13,864
                                                      ______      ______
  Total current liabilities                           87,812      80,261
Long-term debt, excluding current portion  (note 2)  347,102     339,702
Broadcast program rights payable,excluding 
               current portion                           841         918
Other long-term liabilities                            1,662         651
Deferred income taxes                                  5,001       3,369
Stockholders' equity:
  Common stock, $.01 par value:
   Class A - 40,000,000 shares authorized. Issued,
   17,736,359 shares in 1995 and 17,548,716 shares
   in 1994                                               177         175
Additional paid-in capital                           222,418     219,092
Unrealized gain on investments, net (note 4)             630         -
Accumulated deficit                                 (112,610)   (128,214)
Accumulated foreign currency translation
  adjustments                                         (1,436)     (1,353)
Class A common stock in treasury, at cost
 (32,828 shares in 1995 and 1994)                       (454)       (454)
                                                     ________    ________
   Total stockholders' equity                        108,725      89,246
Commitments and contingencies  (note 3)              ________    ________
                                                     $551,143    514,147
                                                     ========   =========

</TABLE>


                    See accompanying notes to consolidated
financial statements.








<TABLE>


                      HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF OPERATIONS
                   (Dollars in thousands, except share information)
                                                                 (unaudited)

<CAPTION>
                                          Three Months            Nine Months
                                    ended September 30,     ended September 30,
                                   _____________________   _____________________
<S>

                                    1995        1994        1995        1994
Net revenues:                    _________   _________   _________    _______


                                      <C>       <C>         <C>          <C>
In-store marketing
                                  $86,601      53,371     235,126     149,652
Television                         10,703      11,163      32,665      32,416
Radio                              11,404      10,954      31,274      28,758
                                  _______      ______     _______    ________

                                  108,708      75,488     299,065     210,826
Costs and expenses:
                                  _______     _______     _______    ________
Cost of services:
In-store marketing                 56,044      28,342     155,378      84,603
Television                          2,666       2,683       7,620       7,663
Radio                               3,411       3,272       7,997       7,801
Selling, general and administrative20,180      18,630      59,391      52,124
Depreciation                        3,790       3,222      11,081      10,859
Amortization of goodwill and 
  other assets                      3,303       3,036      10,125       9,344
Other nonrecurring charges            -         1,500        -          3,100
                                   ______      ______     _______     _______
                                   89,394      60,685     251,592     175,494
                                   ______     _______     _______     _______
Operating income                   19,314      14,803      47,473      35,332
                                  _______     _______    ________    ________
Other expense:
Interest, net                     (8,714)     (7,738)    (26,190)    (22,196)
Gain/(loss) on sale of assets 
 (note3)                             757           -         757      (1,600)
Other, net                          (244)        (52)       (834)       (684)
                                  _______     _______    ________    ________
                                  (8,201)     (7,790)    (26,267)    (24,480)
                                 ________     _______    _________   ________
Income before income taxes        11,113       7,013      21,206      10,852
  Income taxes                    (2,736)       (700)     (5,602)     (2,384)
                                ________     ________   ________    _________
Net income                        $8,377       6,313      15,604       8,468
                                ========     ========   ========    =========
Net income (loss) applicable 
   to common stock                $8,377       6,313      15,604     (11,183)
                               =========     ========   ========    =========
Weighted average common shares
outstanding                      17,695      17,472      17,666       17,339
                               =========    =========   ========   ==========
Net income (loss) per common share
                                  $0.47        0.36        0.88       (0.64)
                               =========    =========   =========  ==========

</TABLE>






See accompanying notes to consolidated financial statements.








<TABLE>


                      HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
                         CONSOLIDATED STATEMENTS OF CASH FLOWS
                     Nine Months Ended September 30, 1995 and 1994
<CAPTION>
                                 (Dollars in thousands)
                                      (unaudited)


                                                        1995        1994
<S>                                                    ______     ________
Cash flows from operating activities:
                                                         <C>         <C>
Net income                                             $15,604       8,468
Adjustments to reconcile net income to
 net cash provided by operating activities:
Noncash interest and amortization of debt
issuance costs                                             561         574
Stock appreciation rights                                  -         3,100
Depreciation                                            11,081      10,859
Amortization:
 Broadcast program rights                                1,534       1,532
 Goodwill and other assets                              10,125       9,344
 Other                                                    (257)       (537)
 Write-off of fixed assets                                 348         570
(Gain)/loss on sale of assets                             (757)      1,600
 Changes in certain assets and liabilities net of 
  effects of acquisitions:
     Accounts receivable                               (10,552)      7,017
     Other assets                                       (2,956)     (1,589)
     Accrued stock appreciation rights                  (3,800)        -             -
     Accounts payable and accrued expenses               4,668      (3,622)
     Increase (decrease) in deferred revenue             6,944      (2,594)
                                                       ________    ________
Net cash provided by operating activities                32,543      34,722
                                                       ________    ________
Cash flows from investing activities:
  Acquisitions, net  (note 3)                           (16,562)     (7,767)
  Investments  (note 4)                                  (3,708)        -
  Capital expenditures                                  (13,073)     (8,804)
  Proceeds from sale of assets  (note 3)                  1,500         -
  Purchase of in-store marketing rights                    (596)     (1,048)
                                                        ________    ________
    Net cash used by investing activities               (32,439)    (17,619)
                                                        ________    ________
Cash flows from financing activities:
 Long-term borrowings                                    96,647      94,607
 Retirements:
   Long-term debt                                       (97,945)    (69,318)
   Broadcast program rights payable                      (1,689)     (2,126)
  Issuance of common stock                                  628         137
  Dividends on preferred stock                               -         (445)
  Purchase and related costs of settlement rights            -      (38,541)
  Payment of offering costs                                  -         (276)
  Payment of debt issuance costs                           (227)       (222)
                                                       _________  __________
     Net cash used by financing activities               (2,586)    (16,184)
                                                        _______   __________
Net change during period                                 (2,482)        919
  Cash and cash equivalents at beginning of period        4,270       4,416
                                                        _________  ___________
Cash and cash equivalents at end of period               $1,788       5,335
                                                       ==========   ==========
Cash paid for interest                                  $20,553      15,988
                                                       ==========   ==========
Cash paid for income taxes                               $2,232       3,382
                                                       ==========   ==========
</TABLE>

 See accompanying notes to consolidated financial
statements.




           HERITAGE MEDIA CORPORATION AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                       September 30, 1995


                           (Unaudited)


Note 1.        Results of Operations.

      The  results  of  operations for the 1995  interimperiods
reported are not necessarily indicative of results to be expected
for the year.  The information reflects all adjustments (none  of
which  were other than normal recurring items) which are, in
the opinion  of management, necessary to present a fair statement  of
the  results for the interim periods.  It is suggested that this
interim period financial information be read in conjunction with
the  audited consolidated financial statements and notes thereto
included  in  the Company's Annual Report on Form  10-K  for the
fiscal year ended December 31, 1994.

Note 2.        Long-term Debt.

      Long-term debt at September 30, 1995 and December 31,1994
is summarized as follows:

<TABLE>
                                       (Dollars in thousands)
<CAPTION>
                                        September 30, December 31,
                                            1995           1994
                                        _____________   _____________
<S>                                         <C>             <C>

HMSI senior notes                         $150,000         150,000
HMSI credit agreement                      120,400         121,000
HMC senior subordinated notes               50,000          50,000
Canadian credit agreement                   18,980          19,165
Other                                       11,000          11,360
                                           ________        _______
                                           350,380         351,525

 Less current installments                   3,278          11,823
                                           _______         _______
                                          $347,102         339,702
                                          ========        ========


</TABLE>

   Long-term debt decreased by $1.1 million during the nine-month
period ended September 30, 1995.  The decrease was primarily due
to  credit agreement payments mostly offset by borrowings for the
Powerforce  Services  acquisition  completed  during  the first
quarter,  the  completion  of the acquisition  of  KXYQ-AM/FM  in
Portland, Oregon during the second quarter and the completion  of
the  KKCJ-FM  acquisition in Kansas City, Missouri in  the third
quarter (see note 3).

        In August 1995, the Company entered into several two-
year interest rate swap agreements with a combined notional principal
amount of $50 million to more proportionately balance the mix of
floating and fixed rate debt.  Of the total $50 million,$40 million
matures on June 15,1997 and the remaining $10 million matures on
August 1,1997.  Under these arrangements, the Comapny will receive
an average rate of 6.13% during the term of these agreements and will
pay the respective six month LIBOR rate at each of

Notes to Consolidated Financial Statements, (continued)

the three resetperiods (every six months).  The six month LIBOR rate on the date
these agreements were executed was 5.9%  The differential to be paid
or received under the swap agreements is accrued as interest expense as
interest rates change over the life of the agreements.  The Company
 is not exposed to credit loss in the event of nonperformance by the
counterparties to the swap agreements as such counterparties are banks
which participate in the HMSI credit agreement.  The impact of the swap
agreements on interest expense for the three and nine month period 
ended September 30,1995 was not material.




Note 3.   Acquisitions and Dispositions.

      In  January 1995, the Company completed its acquisition  of
Powerforce  Services, an in-store merchandise  services company,
for  $6.3 million and contingent payments of up to $1 million  if
certain  operating  results  are  achieved.   Included in the
Company's  financial results for the nine months ended September
30,  1995  were Powerforce revenues of $53 million which exceeded
the  comparable 1994 period by approximately 20%.  The operating
income of $.7 million in 1995 was slightly better than 1994.

     In June 1995, the Company completed its acquisition of KXYQ-
AM/FM  in  Portland, Oregon for $7 million creating a duopoly  in
the  market.  The  station's call letters were changed  to KKRH-
AM/FM.  Revenues  of $249,000 and an operating loss  of $236,000
were  recognized  for the nine-month period ended  September
30, 1995.

     In July 1995, the Company completed its acquisition of KKCJ-
FM  in  Kansas  City, Missouri for $2 million in cash  and a  $5
million  note payable due January 3, 1996 creating the Company's
fifth  duopoly.   Subsequently the station's  call  letters were
changed  to  KCIY-FM. The Company included financial results  of
KCIY-FM  from  March 1995 under the terms of  a  Local Marketing
Agreement.  For  the nine-month period ended September  30, 1995
revenues  of  $373,000  and an operating loss  of  $413,000
were included in the consolidated results. 

      The  acquisitions  discussed above were recognized  in
the consolidated September 30, 1995 balance sheet as follows :

<TABLE>

<CAPTION>                     (Dollars in thousands)

<S>                                     <C>

Working capital, net                  $(3,713)
Other noncurrent assets                 2,338
Goodwill and other intangibles         18,572
Long-term liabilities and debt           (635)
                                      ________

Total cash paid, net of cash acquired  $16,562
                                      =========

</TABLE>
      Assuming  the acquisitions discussed above and the
Infonet acquisition in October 1994 were consummated on January 1,
1994, consolidated revenues and net income on a proforma basis for
the nine  months  ended  September 30, 1994 would  have  been
$262.2 million  and  $5.9 million, respectively. Loss  per  share
on  a proforma  basis  for  the  same period  would   have  been
$.79. Proforma  results for the nine-month period ended  September
30,1995 are not materially different from historical results
for the same period.


Notes to Consolidated Financial Statements, (continued)

      In September 1995, the Company sold the intellectual assets
(  including  format, call letters, trade name etc.) of WOFX-FM,
"The Fox", in Cincinnati, Ohio for $1.5 million and recognized  a
gain  of $.8 million.  Concurrently, "The WAVE" was launched
with a  smooth  jazz format and the call letters of the  station
were changed to WVAE-FM.

     In September 1995, the Company announced the sale of KEVN-TV
in  Rapid City, South Dakota for $14 million.  Upon completion of
the   sale,   the  Company  expects  to  recognize  a   gain of
approximately $6 million.  The disposition is pending approval by
the Federal Communications Commission ("FCC").


      In  September  1995, the Company agreed to  purchase radio
stations  WMYV-FM  and  WWST-FM serving the Knoxville, Tennessee
market  for  $6.5  million.  Completion of these acquisitions  is
subject  to  approval  by the FCC and will create  the Company's
sixth duopoly within its eight operating markets.


Note 4.         Short-term Investments.

     Although the Company does not invest in equity securities in
the  normal  course  of business, during the  third  quarter the
Company  made  a  short-term  investment  in  marketable equity
securities  which are available for sale.  The investment had  a
gross unrealized gain of $1 million at September 30, 1995
and  is recognized as a separate component of stockholders' equity
net of applicable taxes.

Item 2.  Management's  Discussion and Analysis of Financial
         Condition and Results of  Operations.

Results of Operations:  Third Quarter 1995 compared to 1994

      Consolidated  net revenues of $108.7 million represented  a
44%  increase over the 1994 revenues of $75.5 million. Operating
income  of  $19.3  million in 1995 exceeded the  comparable 1994
period by 30%.  Net income of $8.4 million improved significantly
versus  $6.3  million in 1994.  The improvement in the Company's
operating  results  for  the  1995 period  is  primarily due  to
increased revenues and operating income in the In-store Marketing
Group.  The Television and Radio Groups,  impacted by a slowdown
in  the  growth of advertising revenues, the absence  of KDLT-TV
sold  in  October 1994, the decrease in    political revenues  in
1995  and  the  recent  acquisition of two underperforming radio
stations,  generated revenues equal to 1994  and  a decrease  in
operating income.  Net income per share of $.47 in 1995 improved
versus  $.36 per share in 1994 due to the favorable results from
operations. All comparisons, unless otherwise noted, are for
the three-month period ended September 30, 1995 versus the
comparable 1994 period.

       In-store   Marketing.    The  In-store   Marketing Group
contributed  $86.6 million of revenues in 1995,  an increase  of
62%,  compared  to  $53.4 million in 1994.  All  of  the group's
product  revenues improved versus the 1994 period. The growth  of
Instant  Coupon  Machine (ICM) revenues, promotion  revenues and
additional  revenues  from  Actmedia Canada  and  the Powerforce
acquisition  were  the major contributors. ICM  revenues totaled
$25.1  million  in  1995, an increase of 22%  compared  to 1994.
Promotion  revenues totaling $17.9 million improved by  41% from
$12.7  million  in 1994. International revenues of  $7.5 million
exceeded  1994  by  42%  primarily due to  growth  from Actmedia
Canada.  The  Powerforce  acquisition  added  $20.5  million of
revenues  in the 1995 period.

      Operating  income of $14.3 million increased by  53%, from
$9.3  million  in  the  1994 period, due primarily  to increased
revenues and an increase in Actmedia's operating margin excluding
the  Powerforce  acquisition. The 1994  period  included  a $1.5
million   nonrecurring   expense.  The   operating   margin was
approximately 17% in  both 1995 and 1994. Excluding the operating
results  of  Powerforce, which operates with a  higher level  of
variable  expenses,  the  In-store  Marketing  Group's operating
margin increased to 21% in 1995.

      Television.  The Television Group revenues of $10.7 million
in 1995 declined 4% compared to  1994. Revenues increased 4% on a
same  station  basis excluding the Sioux Falls station (sold  in
October  1994)  and approximately $400,000 of political revenues
not  available in 1995. The Television Bureau of Advertising Time
Sales  Survey  reported that industry-wide gross  local revenues
increased  by 5% and national revenues were up 1%   during the
quarter  compared  to  1994.   The  Television  Group's national
revenues increased 9%, while local revenues decreased 1% compared
to the 1994 period on a same station basis. The Group's operating
results  were  negatively  impacted  by  lower  results  at the
Charleston, WV station.

     Operating income of $3.6 million decreased by 2% compared to
1994  primarily  as  a result of  lower revenues.  The operating
margin declined from 35% in 1994 to 34% in 1995 on a same station
basis.  The Plattsburgh, NY/Hanover, VT stations continued strong
operating  income  improvement due  primarily  to  a significant
increase in national advertising revenues. 



      Radio.  The Radio Advertising Bureau reported that combined
total  revenues were up 7%, national revenues grew 2%  and local
spot revenues improved 8% in the third quarter of 1995 versus the
same period in 1994 for the radio industry.  Net revenues of the
Radio  Group  increased by 4% from $11 million in 1994  to $11.4
million  in 1995.  The Radio Group's local revenues grew  by 6%,
but national revenues declined 10%.  The significant contributors
to the revenue growth were the St. Louis duopolies and the Kansas
City  station.  The recent Portland and Kansas City acquisitions
added $.5 million of revenues.  The Cincinnati station's revenues
declined  due  to  the  direct format  competition discussed  in
previous  filings.  The Cincinnati station sold the intellectual
assets  of WOFX-FM and changed the format to smooth jazz and
the call letters to WVAE-FM (see note 3).

      Operating income declined from $2.7 million in 1994 to $2.4
million  in 1995 primarily as a result of a $.4 million operating
loss  from the Portland and Kansas City acquisitions noted above.
The  operating  margin  was  25% in both  periods  excluding the
acquisitions. 

      Corporate  Expenses.  Corporate expenses of $1 million  in
1995 increased by 6% versus the 1994 period. 

      Depreciation   and   Amortization.    Depreciation and
amortization  of $7.1 million in 1995 increased  by  $.8 million
due  primarily  to  additional  In-store  Marketing depreciation
associated   with   capital   expenditures   and   higher Radio
amortization due to the acquisitions.

      Other  Nonrecurring.  Other nonrecurring  expense  in 1994
included  $1.5  million  of  noncash expense  for  accrued stock
appreciation  rights.  Payment of the  rights  was completed  in
January 1995.

      Interest  Expense.   Interest expense increased  from $7.7
million  in 1994 to $8.7 million in the 1995 period due primarily
to higher interest rates and higher debt levels.

      Gain  on  sale  of  assets.  The Company recognized  a $.8
million   gain   on   the   sale  of  the  Cincinnati station's
intellectual assets noted above.

      Net  Income.   Primarily as a result of an additional $4.5
million  of  operating income increased by the gain  on sale  of
assets,  reduced by higher interest expense and income taxes, the
Company improved its net income from $6.3 million in 1994 to $8.4
million in 1995.

Results of Operations:  Nine Months 1995 compared to 1994

     Consolidated net revenues of $299.1 million increased by 42%
over  the  1994 revenues of $210.8 million.  Operating income  of
$47.5 million in 1995 exceeded the comparable 1994 period by 34%.

Net  income  of $15.6 million improved significantly versus $8.5
million  in  1994.   The improvement in the  Company's operating
results  for  the 1995 period reflects advertising and promotion
revenue growth  and additional revenues from Actmedia Canada and
the  Powerforce acquisition by the In-store Marketing  Group and
increased  national  and  local  advertising  revenues   by the
Television  and  Radio  Groups. The  income  per  share  of $.88
improved in 1995 versus a $.64 per share loss in 1994 due to the
favorable results from operations and the $1.13 per share impact
of  settlement  rights  accretion  and  dividends  in  1994.
All comparisons,  unless  otherwise noted,  are  for  the  nine-
month period  ended  September  30,  1995 versus  the  comparable
1994 period.

       In-store   Marketing.    The  In-store   Marketing Group
contributed  $235.1 million of revenues in 1995, an increase  of
57%,  compared  to  $149.7 million in 1994. All  of  the group's
product revenues improved versus the 1994 period.  The growth  of
advertising, promotion, and  ICM revenues and additional revenues
from  Actmedia  Canada  and the Powerforce acquisition  were the
major contributors. Advertising revenues totaled $41.2 million in
1995,  an  increase  of 14% compared to 1994. Promotion revenues
totaling  $54.2 million increased 36% compared to 1994,  and ICM
revenues grew by 8%. International revenues of $22.3 million grew
by  59%  versus 1994 as Actmedia Canada contributed an additional
$7.9  million of revenues. The Powerforce acquisition added $53.2
million of revenues  in the 1995 period.

      Operating  income of $30.6 million increased by  48%,from
$20.7  million  in  the  1994 period due primarily  to increased
revenues.   The 1994 period included a $3.1 million nonrecurring
charge. The operating margin was approximately 13% in 1995 versus
14%   in  1994  due  to  Powerforce.  Excluding  Powerforce, the
operating margin was 16% in 1995.

     Television.  The Television Group generated $32.7 million of
revenues  in  1995, a 1% increase compared to  $32.4 million  in
1994.   Revenues improved 6% compared to 1994 on a  same station
basis.  The  Television Bureau of Advertising Time  Sales Survey
reported  that  industry-wide gross local revenues increased  by
7%  and  national revenues were up 5% compared to 1994.
The Television Group's national revenues increased by 18%  and
local revenues  improved  3%  compared to the 1994  period  on  a
same station  basis.  The  1994 period also included  $.8 million  of
additional  political revenues. Revenues improved 9%  on  a same
station basis excluding political revenues. All of the Television
Group's   stations,  except  Charleston,  WV  generated improved
revenues in 1995 compared to the 1994 period. 

      Operating income of $12.4 million increased by 16%
compared to  1994  primarily  as  a  result of  the  higher  revenues
and favorable  mix  of  increased national  revenues.  The operating
margin improved from 35% in 1994 to 38% in 1995 on a same station
basis.   The  Oklahoma  City, Pensacola, and Plattsburgh/Hanover
stations  contributed substantially all of the  operating income
improvement.

      The  rate  of  growth  of  local and  national advertising
expenditures  in the industry softened in the third  quarter and
continues to be slow entering the fourth quarter. .

      Radio.  The Radio Advertising Bureau reported that combined
national revenues grew 9% and local spot revenues improved 10% of
1995 versus the same period in 1994 for the radio industry.
Net revenues of the Radio Group increased by 9% from $28.8
million in 1994  to  $31.3 million in 1995.  The Radio Group's national
and local revenues grew by 10% and 9%, respectively.  The significant
contributors  to  the  revenue growth  were  the  St.  Louis and
Rochester  duopolies and the Kansas City and  Portland stations.
The  Cincinnati  station's  revenues  declined significantly  as
previously discussed and the Seattle station's revenues declined
due to direct competition in its format.  The Portland and
Kansas City acquisitions contributed $.6 million of revenues.

      Operating  income grew from $6.4 million in  1994  to $7.1
million  in 1995 primarily as a result of the improved revenues.
Operating  income  was $7.7  million excluding  the acquisitions
noted  above. The operating margin improved from 22% in 1994  to
25% in 1995 excluding the acquisitions.

      The  Radio  industry  has  seen  a  softening  of national
advertising expenditures in the third quarter and continuing into
the fourth quarter.

      Corporate Expenses.  Corporate expenses of $2.7 million  in
1995 increased by $150,000 versus the 1994 period.
   
    Depreciation    and   Amortization.    Depreciation and
amortization  of $21.2 million in 1995 increased by  5% compared
to 1994.

     Other  Nonrecurring.   Other nonrecurring  expense  in
1994included  $3.1  million  of  noncash expense  for  accrued
stock appreciation  rights.  Payment of the  rights  was
completed  in January 1995.

      Interest  Expense.  Interest expense increased  from $22.2
million in 1994 to $26.2 million in 1995 due primarily to higher
interest rates and higher debt levels.

      Net  Income.  Primarily as a result of an additional $12.1
million  of operating income, reduced by higher interest expense
and  income taxes, the Company improved its net income from $8.5
million in 1994 to $15.6 million in 1995.

Liquidity and Capital Resources

      Cash  flows provided by operating activities totaling $32.5
million  in 1995 decreased slightly compared to $34.7 million  in
1994  as  the improved operating results in 1995 were  more than
offset  by  higher working capital requirements.  In  1995, cash
flows  from  operations of $32.5 million and cash  on  hand were
principally  utilized  for acquisitions  and  investments ($20.3
million),  capital expenditures ($13.1 million),  and   debt and
other liabilities reduction ($3 million).

       At  September 30, 1995, the Company, through its Heritage
Media Services, Inc. subsidiary ("HMSI"), had a $155 million
bank credit  facility (the "Credit Agreement").  HMSI is the
Company's subsidiary  which  owns  ACTMEDIA and the Company's
broadcasting properties.  The Credit Agreement was comprised of an $80
million term   loan  which  began  to  amortize  on  December  31,
1994,continuing  until June 1999 and a $75 million reducing
revolving credit facility. The Company completed an amendment to the
Credit Agreement  on May 24, 1995 which renewed the available funds  to
$151.4 million deferring principal payments to 1997 through 1999.

At  September  30, 1995, $76.4 million of the term loan facility
and   $44.0  million  of  the  revolving  credit  facility were
outstanding  and  $31  million  of  additional  borrowings were
available  under  the  Credit  Agreement.  The  Credit Agreement
includes a number of financial and other covenants,including the
maintenance  of  certain  operating  and  financial  ratios and
limitations on or prohibitions of dividends, indebtedness,liens,
capital expenditures, asset sales and certain other items.
Loans under  the  Credit Agreement are guaranteed by  the  Company
and HMSI's  domestic subsidiaries and are secured by a pledge of
the capital stock of HMSI and its domestic subsidiaries.

      On  June  22, 1992, HMSI issued $150 million of 11% Senior
Secured  Notes (the "Senior Notes") due June 15, 2002. Interest
on  the Senior Notes is payable semi-annually.  The Senior Notes
rank on a parity with the obligations under the Credit Agreement,
are  guaranteed by HMC, and HMSI's domestic subsidiaries and
are secured  by  a  pledge of capital stock of HMSI and its
domestic subsidiaries.

      On  October 1, 1992 the Company issued $50 million  of 11%
Senior  Subordinated Notes (the "Subordinated Notes") due October
1,  2002.   Interest on the Subordinated Notes is  payable semi-
annually.   The Subordinated Notes are subordinate  in right  of
payment to the prior payment in full of the Credit Agreement and
the Senior Notes.

      The Company anticipates that it will generate in excess  of
$40  million  of  net  cash  provided by  operations  during the
remainder of 1995. The Company expects the major requirements for
cash  for  the remainder of 1995 to include $2 million  for debt
principal payments, $13 million of interest payments, $3   million
of   lease  and  contractual  obligations and approximately  $3.5
million  for capital  expenditures. As  a result,  subject  to any
future investments and/or acquisitions,the  Company  anticipates 
reducing debt  outstanding  under its Credit  Agreement  with the 
remainder of the net  cash generated from operations.

Recent Developments

      On  October  23,  1995, the Company and  DIMAC Corporation
announced  that  they  have  entered  into  a  definitive merger
agreement,  pursuant to which DIMAC will become  a  wholly owned
subsidiary   of   the   Company  in  a  transaction   valued at
approximately  $255  million.  Under  the  terms  of  the merger
agreement,  each of the approximately 6.95 million fully diluted
shares  of  DIMAC  common  stock will  be  exchanged  for merger
consideration of $28. The Company may elect to pay up to $7.00 of
the  merger consideration by issuing shares of its Class A Common
Stock.  The  merger will be accounted for by  the  Company as  a
purchase.

     Closing of the merger is anticipated in the first quarter of
1996  and  is  subject to the satisfaction of various conditions,
including  certain  regulatory filings and the  approval  of the
shareholders  of DIMAC. The Company entered into agreements with
certain  principal  stockholders who hold  approximately 33%  of
DIMAC's common stock to vote their shares in favor of the merger.

      If  consummated,  the  Company will  require financing  of
approximately  $190  million to fund the purchase  price  of the
DIMAC   common   stock  and  related  transaction  expenses and
approximately  $70 million to refinance DIMAC's indebtedness and
provide  an  acquisition credit facility for DIMAC.  The Company
expects to meet these requirements through a combination of bank
borrowings, issuances of subordinated debentures or notes and use
of  available internal cash flow. Under the merger agreement, the
Company also has the option to fund approximately $45 million  of
the  DIMAC purchase price by issuing Class A Common Stock of the
Company.  




                            SIGNATURE


    Pursuant to the requirement of the Securities Exchange
Act of 1934,  the Registrant has duly cased this report to be
signed  on its behalf by the undersigned thereunto duly authorized.

                                HERITAGE MEDIA CORPORATION

Dated: December 15, 1995         by /s/ David N. Walthall
                                   David N. Walthall
                                   President and Chief
                                    Executive Officer

Dated :December 15, 1995         by /s/ James P. Lehr
                                   James P. Lehr
                                   Vice President and Controller
                                     Principal Accounting Officer


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