HERITAGE MEDIA CORP
DEF 14A, 1995-04-20
ADVERTISING
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
                          Heritage Media Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                           HERITAGE MEDIA CORPORATION
                               ONE GALLERIA TOWER
                          13355 NOEL ROAD, SUITE 1500
                              DALLAS, TEXAS 75240

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 25, 1995

To the stockholders of
Heritage Media Corporation:

    NOTICE  IS HEREBY GIVEN that the  Annual Meeting of Stockholders of Heritage
Media Corporation (the  "Company") will be  held at The  Westin Hotel  Galleria,
13340  Dallas Parkway, Dallas, Texas, on May  25, 1995 at 9:00 A.M., local time,
for the following purposes:

        (a) To elect six directors of the Company; and

        (b) For the  transaction of  such other  business as  may properly  come
    before the meeting or any adjournment thereof.

    Only  stockholders of record at the close of business on March 30, 1995, are
entitled to notice of, and to vote at, the meeting or any adjournment thereof.

    Whether or not you plan to attend  the Annual Meeting and regardless of  the
number  of shares you own, please date,  sign and return the enclosed proxy card
in the enclosed  envelope (which  requires no postage  if mailed  in the  United
States).

                                          By Order of the Board of Directors

                                          WAYNE KERN,
                                          SECRETARY

Dallas, Texas
April 21, 1995
<PAGE>
                           HERITAGE MEDIA CORPORATION
                               ONE GALLERIA TOWER
                          13355 NOEL ROAD, SUITE 1500
                              DALLAS, TEXAS 75240

                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 25, 1995

    This  Proxy  Statement  is  furnished  to  stockholders  of  Heritage  Media
Corporation, an  Iowa  corporation  (the  "Company"),  in  connection  with  the
solicitation  of proxies by the Board of Directors of the Company for use at the
Annual Meeting of Stockholders to  be held on May 25,  1995, and at any and  all
adjournments  or postponements  thereof. Proxies  in the  form enclosed  will be
voted at the meeting, if properly executed, returned to the Company prior to the
meeting and not revoked. The proxy may be revoked at any time before it is voted
by giving written notice to the Secretary of the Company.

    This Proxy Statement  and accompanying proxy  are first being  mailed on  or
about  April  21, 1995.  The  Company's Annual  Report  covering the  year ended
December 31,  1994 is  enclosed  herewith but  does not  form  any part  of  the
materials for solicitation of proxies.

                       ACTION TO BE TAKEN AT THE MEETING

    At  the Annual Meeting, holders  of the Company's Class  A Common Stock (the
"Common Stock") will  consider and  vote for the  election as  directors of  the
Company  of Messrs. James  S. Cownie, Joseph  M. Grant, James  M. Hoak, Clark A.
Johnson, Alan R. Kahn and David N. Walthall.

    Only holders of record of Common Stock at the close of business on March 30,
1995 (the "Record Date") are entitled to  notice of, and to vote at, the  Annual
Meeting. At the close of business on the Record Date, the Company had issued and
outstanding,  and entitled to  vote at the Annual  Meeting, 17,670,800 shares of
Common Stock. Holders of  record of Common  Stock are entitled  to one vote  per
share on the matters to be considered at the Annual Meeting.

    The presence, either in person or by properly executed proxy, of the holders
of  record of a majority of the Common Stock is necessary to constitute a quorum
at the Annual  Meeting. The election  as a  director of each  nominee set  forth
above  requires the affirmative vote of the  holders of record of a plurality of
the votes cast at the Annual Meeting.

    The accompanying proxy,  unless the stockholder  otherwise specifies in  the
proxy, will be voted (i) for the election as directors of the Company of the six
nominees  set forth above and (ii) at the discretion of the proxy holders on any
other matter  that may  properly  come before  the  meeting or  any  adjournment
thereof.  If any  other matter  or business is  brought before  the meeting, the
proxy holders may  vote the proxies  in their discretion.  The directors do  not
know  of any such other matter or business.  Should any nominee for the Board of
Directors become unable or unwilling to accept nomination or election, the proxy
holders may vote the proxies for the  election in his stead of any other  person
the  Board of Directors may recommend.  Each nominee has expressed his intention
to serve the entire term for which election is sought.

    Where stockholders have appropriately specified how their proxies are to  be
voted,  they will be voted accordingly. Abstentions and broker non-votes will be
counted toward determining whether  a quorum is present  at the Annual  Meeting.
Votes  submitted as abstentions on matters to  be voted on at the Annual Meeting
will be counted as votes against  such matters. Broker non-votes will not  count
for or against the matters to be voted on at the Annual Meeting.
<PAGE>
                             PRINCIPAL STOCKHOLDERS

    The  following table  sets forth  certain information  as to  the beneficial
ownership of the Company's Common Stock as of March 30, 1995 by (i) each  person
who  is known to  beneficially own more than  5% of the  Common Stock, (ii) each
director of the  Company, (iii) certain  named executive officers  and (iv)  all
officers  and  directors as  a group.  Unless otherwise  indicated, each  of the
persons named below  has sole voting  and investment power  with respect to  the
shares  of Common Stock  beneficially owned by  such person. The  Company has no
other classes of stock outstanding other than the Common Stock.

<TABLE>
<CAPTION>
                                      NO. OF
       NAME AND ADDRESS(1)           SHARES(2)     PERCENT
- ----------------------------------  -----------  -----------
<S>                                 <C>          <C>
James M. Hoak                         1,085,876(3)        6.0%
 13355 Noel Road, Suite 1500
 Dallas, Texas 75240
James S. Cownie                         183,818(4)        1.0
David N. Walthall                       220,225         1.2
Joseph M. Grant                           6,000       *
Clark A. Johnson                          5,784       *
Alan R. Kahn                             13,457       *
Wayne W. LoCurto                          1,325       *
James J. Robinette                      --           --
Paul W. Fiddick                          85,775       *
The Equitable Companies               1,411,126         7.8
 Incorporated(5)
 787 Seventh Avenue
 New York, NY 10009
FMR Corp.(6)                          1,623,900         9.0
 Fidelity Investments
 82 Devonshire Street
 Boston, MA 02109
Janus Capital Corporation(7)            830,600         4.6
 100 Fillmore St.
 Suite 300
 Denver, Co. 80206
All officers and directors as a       1,795,141         9.9
 group (12 persons)
<FN>
- ------------------------
*    Less than 1%

(1)  Includes shares issuable upon exercise of stock options which are vested or
     will be vested prior to May 29, 1995.

(2)  Excludes shares  allocated to  participants' accounts  under the  Company's
     Retirement Savings Plan.

(3)  Includes  35,366  shares  of  Common  Stock held  by  Mr.  Hoak's  wife and
     children. Mr. Hoak disclaims beneficial ownership of such shares.

(4)  Includes 51,750 shares  of Common  Stock held  by Mr.  Cownie's family  and
     charitable trust. Mr. Cownie disclaims beneficial ownership of such shares.
</TABLE>

                                       2
<PAGE>
<TABLE>
<S>  <C>
(5)  Based  on information contained in amended  Schedule 13G dated February 10,
     1995 filed jointly on behalf of five French mutual insurance companies, AXA
     Assurances I.A.R.D. Mutuelle, AXA Assurances Vie Mutuelle, Alpha Assurances
     I.A.R.D. Mutuelle, Alpha Assurances Vie  Mutuelle and Uni Europe  Assurance
     Mutuelle,  and The Equitable Companies  Incorporated and their subsidiaries
     (the  "Equitable  Group").  The  Equitable   Group  has  sole  voting   and
     dispositive  power with  respect to 1,407,875  of the  shares indicated and
     shares dispositive power with respect to 3,251 of the shares indicated.

(6)  Based on information contained in Schedule 13G dated February 14, 1995. FMR
     Corp has  the sole  dispositive power  with respect  to all  of the  shares
     indicated  and has sole voting  power with respect to  34,000 of the shares
     indicated.

(7)  Based on information contained  in amended Schedule  13G dated February  9,
     1995   filed  jointly  on  behalf  of  Janus  Capital  Corporation  ("Janus
     Capital"), Thomas H.  Bailey and  Janus Venture Fund  (the "Janus  Group").
     Each  of Janus  Capital and Janus  Venture Fund is  a registered investment
     advisor. Mr. Bailey owns approximately 12.2% of Janus Capital and serves as
     President and Chairman of  the Board of  Janus Capital and  as a result  of
     such  stock ownership and positions may  be deemed to exercise control over
     Janus Capital. The Janus  Group does not have  sole dispositive and  voting
     power  with respect to  any of the  shares indicated and  shares voting and
     dispositive power with respect to all of the shares indicated.
</TABLE>

                        DIRECTORS AND EXECUTIVE OFFICERS

GENERAL

    A brief description of each director and executive officer of the Company is
provided below.  Directors hold  office until  the next  annual meeting  of  the
stockholders  or until their successors are  elected and qualified. All officers
serve at the discretion of the Board of Directors.

    JAMES M. HOAK, 51, has served as Chairman of the Board of the Company  since
August 1987. Mr. Hoak has also served as Chairman of Cypress Capital Corporation
(a  private  investment  company)  since September  1991,  and  as  Chairman and
President of  James M.  Hoak &  Co.  (an investment  banking company)  and  Hoak
Securities  Corp. (a  securities broker-dealer) since  1995. Mr.  Hoak served as
Chairman and Chief Executive  Officer of Crown Media,  Inc. (a cable  television
company)  from 1991  to 1995. Mr.  Hoak is  a director of  Airgas, Inc., Midwest
Resources, Inc., Pier  1 Imports,  Inc., Sun  Coast Industries,  Inc. and  Texas
Industries, Inc.

    DAVID  N. WALTHALL, 49, has served as President, Chief Executive Officer and
a director of the Company since August 1987.

    PAUL W. FIDDICK, 45, has served  as Executive Vice President and  President,
Radio Group of the Company since August 1987.

    WAYNE  W. LOCURTO,  51, has  served as  an Executive  Vice President  of the
Company and as President, Actmedia since November 1989.

    JAMES  J.  ROBINETTE,  61,  has  served  as  Executive  Vice  President  and
President, Television Group of the Company since August 1987.

    WAYNE  KERN, 62, has  served as Senior  Vice President and  Secretary of the
Company since  1987. From  July 1991  to March  1995, Mr.  Kern also  served  as
Executive Vice President of Crown Media, Inc. From 1985 to 1991, Mr. Kern served
as  the Executive  or Senior  Vice President,  General Counsel  and Secretary of
Heritage Communications, Inc. ("HCI"), a diversified communications company.

    JAMES  P.  LEHR,  47,  has  served  as  Vice  President  --  Administration,
Controller and Assistant Secretary of the Company since December 1987.

    DOUGLAS  N. WOODRUM, 37, has served as Vice President, Finance since January
1995. Mr. Woodrum  served as Vice  President, Development and  Treasurer of  the
Company since August 1987.

                                       3
<PAGE>
    JAMES  S. COWNIE,  50, served as  the President  and a director  of HCI from
August 1987  until December  1990. Since  March 1991,  Mr. Cownie  has been  the
Chairman of the corporate partner of New Heritage Associates (a cable television
firm unaffiliated with the Company). Mr. Cownie was elected as a director of the
Company in July 1989.

    JOSEPH  M. GRANT,  56, has  served as  the Senior  Vice President  and Chief
Financial Officer of  Electronic Data Systems,  Inc. (an information  technology
company)  since  December 1990.  From  1989 to  1990,  Mr. Grant  served  as the
Executive  Vice  President  and  Chief  Systems  Officer  for  American  General
Corporation  (a life insurance,  real estate and  consumer finance company). Mr.
Grant has been a director of the Company since June 1992.

    CLARK A. JOHNSON, 64, has served as the Chairman and Chief Executive Officer
of Pier 1 Imports,  Inc. (a specialty retailer  of home furnishings) since  1988
and  was President  of such company  from 1985 to  1988. Mr. Johnson  has been a
director of  the Company  since March  1990. He  also serves  as a  director  of
Actava, Inc., Albertson's, Inc., AnaComp, Inc. and Intertan, Inc.

    ALAN  R. KAHN,  55, is  a business consultant  and private  investor and was
President of Sun Country Industries, Inc. (a beverage distributor) from 1984  to
1988. Mr. Kahn has been a director of the Company since August 1987.

    The  Board of  Directors held  nine meetings  in 1994.  No director attended
fewer than 75% of the meetings of  the Board (and any committees thereof)  which
they were required to attend.

COMMITTEES OF THE BOARD OF DIRECTORS

    The  Executive  Committee, comprised  of Messrs.  Hoak (Chairman),  Kahn and
Walthall, is empowered to exercise all authority of the entire Board, subject to
certain exceptions (primarily statutory) relating  generally to such matters  as
mergers,  sales of assets, sales of  capital stock, bylaw amendments and changes
to  the  membership  of  the  Board.  The  Executive  Committee  did  not   meet
independently from the Board of Directors during 1994.

    The Compensation Committee, comprised of Messrs. Cownie, Grant and Kahn, met
once  during 1994. Reference is made to  the separate report of the Compensation
Committee set forth elsewhere herein.

    The Audit Committee, comprised  of Messrs. Cownie,  Grant, Johnson and  Kahn
(Chairman),  is  empowered to  recommend  to the  Board  the appointment  of the
Company's independent  public accountants  and to  periodically meet  with  such
accountants  to  discuss  their  fees, audit  and  non-audit  services,  and the
internal controls and audit results for the Company. The Audit Committee also is
empowered to meet with the  Company's accounting personnel to review  accounting
policies and reports. The Audit Committee met once during 1994.

COMPENSATION OF DIRECTORS

    Each  director who is not an officer or employee of the Company receives, in
addition to  the basic  annual fee  of  $15,000, $1,000  per Board  meeting  (or
committee  meeting not in  conjunction with a  Board meeting) held  in person or
$200 if the meeting is held by telephone. Any non-employee director may elect to
defer such fees  for later payment  with an interest  equivalent or invest  such
fees  in shares of the Company's Common Stock. When first elected, directors who
are not officers  or employees of  the Company are  granted options (vesting  in
full  after two years of service and expiring ten years after the date of grant)
to acquire 2,000 shares of Common Stock  at the fair market value of such  stock
on the date of grant. Thereafter, options to purchase an additional 2,000 shares
of Common Stock are granted annually.

                                       4
<PAGE>
SUMMARY OF EXECUTIVE COMPENSATION

    The following table sets forth information concerning cash compensation paid
or  accrued by the Company during the three  years ended December 31, 1994 to or
for the Company's chief executive officer and the four other highest compensated
executive officers of the Company.

<TABLE>
<CAPTION>
                                                                               SECURITIES
      NAME AND                                                OTHER ANNUAL     UNDERLYING       ALL OTHER
 PRINCIPAL POSITION      YEAR       SALARY      BONUS(1)    COMPENSATION(2)   OPTIONS/SARS   COMPENSATION(3)
- ---------------------  ---------  -----------  -----------  ----------------  -------------  ----------------
<S>                    <C>        <C>          <C>          <C>               <C>            <C>
Mr. Walthall                1994  $   337,000  $   240,000    $    --             50,000(4)     $    4,500
 CEO and Pres.              1993      300,171      273,151         --             50,000             4,497
                            1992      304,046      136,702         --             83,561             7,912
Mr. LoCurto(5)              1994      275,000      155,400         --             30,000(4)          4,500
 Exec. V.P.                 1993      258,889      160,500         --             20,000             4,497
                            1992      250,732       60,500         --             41,823               -0-
Mr. Hoak                    1994      240,000      120,000         --             35,000(4)          4,500
 Chairman                   1993      240,923      125,794         --              2,000             4,497
                            1992      300,000       34,557         --             75,920               -0-
Mr. Robinette               1994      210,000      136,500         --              --                4,500
 Exec. V.P.                 1993      195,089      149,400      115,466            --   (4)          4,497
                            1992      178,346      110,968         --             9,207              7,912
Mr. Fiddick                 1994      193,550      105,000         --             20,000(4)          4,500
 Exec. V.P.                 1993      175,019      117,750         --             14,000             4,497
                            1992      176,323       93,956         --             19,769             7,912
<FN>
- ------------------------
(1)  Bonus for 1994 paid in 1995.

(2)  Unless otherwise  indicated,  the dollar  value  of perquisites  and  other
     personal  benefits for each  of the named executive  officers was less than
     the established reporting thresholds. The amount indicated in 1993 for  Mr.
     Robinette includes $98,941 of moving expenses.

(3)  Amounts  reflected  represent  the Company's  contribution  to  its defined
     contribution plan on behalf of the named executive officers.

(4)  Reflects options exchanged pursuant to the 1992 Option Exchange Program.

(5)  In 1991, Mr.  LoCurto was  granted 10,000  units under  the Actmedia  Stock
     Appreciation  Rights Plan of 1990. Pursuant to this plan, certain executive
     officers of  the Company's  Actmedia, Inc.  subsidiary received  grants  of
     phantom  equity units reflecting the fair  market value of the common share
     equity of Actmedia. Persons who received grants of such units were entitled
     to receive in  1995 cash  or shares  of the  Company's Common  Stock in  an
     amount  equal to the difference between the  value per unit on December 31,
     1994 and the base  value on the  date of grant with  respect to all  vested
     units.
</TABLE>

STOCK OPTIONS

    In  1987,  the Company  adopted the  Amended and  Restated Option  Plan (the
"Option Plan"),  which was  subsequently amended  in 1989  and 1993.  Under  the
Option  Plan, non-qualified stock  options for up to  1,500,000 shares of Common
Stock may be granted to officers, directors and key employees of the Company and
its subsidiaries at a price at least equal  to fair market value at the date  of
grant,  unless waived by the  Board of Directors. An  optionee may not receive a
grant in excess of 100,000 shares of Common Stock in any calendar year.  Options
granted under the Option Plan vest in full after two years of employment and are
exercisable for not more than 10 years from the date of grant.

                                       5
<PAGE>
    The  following  table sets  forth certain  information  with respect  to the
options granted  during  the year  ended  December  31, 1994  to  the  executive
officers named in the above compensation table:

<TABLE>
<CAPTION>
                                    INDIVIDUAL GRANTS
- -----------------------------------------------------------------------------------------
                                                      PERCENT OF
                                                         TOTAL                             POTENTIAL REALIZABLE VALUE
                                                        OPTIONS                            AT ASSUMED ANNUAL RATES OF
                                          OPTIONS/    GRANTED TO    EXERCISE                STOCK PRICE APPRECIATION
                                            SARS       EMPLOYEES     OR BASE                  FOR OPTION TERM (1)
                                           GRANTED     IN FISCAL      PRICE    EXPIRATION  --------------------------
NAME                                         (#)         YEAR        ($/SH)       DATE        5%($)        10%($)
- ----------------------------------------  ---------  -------------  ---------  ----------  -----------  -------------
<S>                                       <C>        <C>            <C>        <C>         <C>          <C>
Mr. Walthall............................     50,000         15.8%   $   24.25    12-14-04  $   845,077  $   2,141,591
Mr. LoCurto.............................     30,000          9.5        24.25    12-14-04      507,046      1,284,954
Mr. Hoak................................     35,000         11.1        24.25    12-14-04      591,554      1,499,114
Mr. Robinette...........................     --           NA           NA          NA          NA            NA
Mr. Fiddick.............................     20,000          6.3        24.25    12-14-04      338,031        856,637
<FN>
- ------------------------
(1)  The  assumed annual appreciation rates are  disclosed pursuant to the rules
     of the Securities and Exchange Commission and are not intended to  forecast
     future appreciation of the Company's Common Stock.
</TABLE>

    The  following  table sets  forth certain  information  with respect  to the
options exercised  by the  executive officers  named in  the above  compensation
table  during  the year  ended  December 31,  1994 or  held  by such  persons at
December 31, 1994:

<TABLE>
<CAPTION>
                                                          NUMBER OF UNEXERCISED         VALUE OF UNEXERCISED
                                   SHARES                OPTIONS AT DECEMBER 31,        IN-THE-MONEY OPTIONS
                                  ACQUIRED                         1994               AT DECEMBER 31, 1994(1)
                                     ON        VALUE    --------------------------  ----------------------------
NAME                              EXERCISE   REALIZED   EXERCISABLE  UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- --------------------------------  ---------  ---------  -----------  -------------  -------------  -------------
<S>                               <C>        <C>        <C>          <C>            <C>            <C>
Mr. Walthall....................     --         --          83,561        100,000   $   1,578,470   $   537,500
Mr. LoCurto.....................     --         --          41,823         50,000         792,041       241,250
Mr. Hoak........................     --         --          75,920         37,000       1,401,675       108,125
Mr. Robinette...................     --         --          --            --             --             --
Mr. Fiddick.....................     --         --          29,275         34,000         557,098       166,250
<FN>
- ------------------------
(1)  Based upon the closing price of the Common Stock of the Company on December
     31, 1994, which price was $26.88 per share.
</TABLE>

CERTAIN FILINGS

    Under the securities laws of the United States, the Company's directors  and
executive  officers, and persons who  own more than 10%  of the Company's Common
Stock, are required to  report their initial ownership  of the Company's  Common
Stock  and  any  subsequent changes  in  that  ownership to  the  Securities and
Exchange Commission. Specific due dates have been established for these reports,
and the Company is required to disclose  in this proxy statement any failure  to
file  by these  dates. All  of these  filing requirements  were satisfied during
1994.

                                       6
<PAGE>
                            STOCK PRICE PERFORMANCE

    Set forth below is  a line graph indicating  the stock price performance  of
the  Company's  Common Stock  for the  five  years ended  December 31,  1994, as
contrasted with (i) the Standard & Poor's 500 Stock Index and (ii) a peer  group
of   publicly  traded  companies   with  operations  in   television  and  radio
broadcasting and in-store marketing with  market capitalizations similar to  the
Company's.  The  following companies  comprise  the peer  group  index: Catalina
Marketing Corporation; Citicasters; Clear Channel Communications, Inc.;  Granite
Broadcasting  Corporation;  In-Store  Advertising,  Inc.;  Osborn Communications
Corporation; and Outlet  Communications, Inc.  The graph assumes  that $100  was
invested  at the beginning of the period  and that any dividends paid during the
period were reinvested.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
                        1989       1990       1991       1992       1993       1994
<S>                   <C>        <C>        <C>        <C>        <C>        <C>
Heritage Media              100        112        112         69        159        215
S&P 500                     100         97        126        136        150        152
Peer Group Index (2)        100         59         59         79        146        168
</TABLE>

                                       7
<PAGE>
                            STOCKHOLDERS' PROPOSALS

    Any proposals that stockholders of the  Company desire to have presented  at
the  1995 annual meeting of stockholders must  be received by the Company at its
principal executive offices no later than December 22, 1995.

                                 MISCELLANEOUS

    The accompanying  proxy  is  being  solicited on  behalf  of  the  Board  of
Directors  of the  Company. The expense  of preparing, printing  and mailing the
form of proxy and the material used in the solicitation thereof will be borne by
the Company. In addition to  the use of the mails,  proxies may be solicited  by
personal interview, telephone and telegram by directors and regular officers and
employees  of the Company.  Arrangements may also be  made with brokerage houses
and  other  custodians,   nominees  and  fiduciaries   for  the  forwarding   of
solicitation  material to the beneficial owners of  stock held of record by such
persons, and  the  Company  may  reimburse  them  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.

    Representatives  of KPMG  Peat Marwick, the  Company's independent auditors,
are expected to be present at the Annual Meeting with the opportunity to make  a
statement  if  they  desire  and  to  be  available  to  respond  to appropriate
questions.

                                          By Order of the Board of Directors

                                          WAYNE KERN
                                          SECRETARY
Dallas, Texas
April 21, 1995

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<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE

    The  Company's  Compensation  Committee  is  empowered  to  review,  and  to
recommend  to the  full Board of  Directors, the annual  compensation, long term
incentive plans and compensation  procedures for all  executive officers of  the
Company.  In  carrying  out  these  responsibilities,  the  Committee  evaluates
numerous factors including  the Company's financial  performance in relation  to
the  goals  established  by  the  Board,  the  individual  contribution  of each
executive officer, competitive  compensation practices within  the industry  and
general  economic inflationary factors.  The base salary  component of executive
officer compensation  is primarily  determined by  reference to  the  individual
contribution  of each officer.  The annual cash bonus  component is based solely
upon the  achievement of  targeted cash  flow levels  by the  Company or,  where
applicable,  by specific  operating segments of  the Company.  All targeted cash
flow levels  are reviewed  and approved  by the  Compensation Committee  at  the
beginning  of  each fiscal  year. The  long-term incentive  plan of  the Company
consists of grants under the Company's stock option plan and (in the case of Mr.
LoCurto) participation in the Actmedia stock appreciation rights plan. The level
of stock option  grants to executive  officers is based  upon their  performance
relative position and responsibilities in the Company.

    The  base salary levels for executive officers of the Company were increased
8% in 1994 over  1993. During 1994, the  Company achieved approximately 109%  of
targeted  cash  flows,  which represented  a  32%  increase over  the  cash flow
achieved in 1993. As  a result, annual bonuses,  which were based upon  specific
formulae  relating to  cash flow levels,  represented approximately  35% of cash
compensation received by the  executive officers for 1994.  In 1994 the  Company
granted  options to purchase 150,000 shares of the Company's common stock to the
executive officers  of the  Company.  These stock  option grants  reflected  the
improved  financial performance  of the Company  and the  achievement of several
operating and financial goals established by the Board.

    Mr. Walthall's base salary  for fiscal 1994 was  $337,000, an increase  from
$300,000 in the prior year. The Committee recommended this increase to recognize
Mr.  Walthall's contribution  toward (i)  the 26% increase  in cash  flow of the
Company in 1993,  (ii) the  130% increase in  the Company's  common stock  price
during  1993 and  (iii) the  relative position  of the  Company's three business
groups in their industries.  The Committee was also  cognizant of the  generally
higher  level of  base salaries paid  to chief executive  officers of comparable
companies. Mr.  Walthall's  1994  bonus  which  was  paid  in  1995  represented
approximately 44% of his total cash compensation for 1994 and was based entirely
upon the achievement by the Company of 109% of the targeted cash flow level.

                                                  Compensation Committee

                                                  James S. Cownie
                                                  Alan R. Kahn
                                                  Joseph M. Grant

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