HERITAGE MEDIA CORP
8-K/A, 1996-01-17
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549


                                  FORM 8-K/A


                 CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


   
       DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): January 17, 1996
    

                         HERITAGE MEDIA CORPORATION
            (Exact name of registrant as specified in its charter)


IOWA                          1-100155                      42-1299303
(State of                     (Commission File              (IRS employment
incorporation)                Number)                       identification no.)


                            ONE GALLERIA TOWER
                       13355 NOEL ROAD, SUITE 1500
                           DALLAS, TEXAS 75240
                 (Address of principal executive offices)


   REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE  214-702-7380
   
    

<PAGE>

ITEM 5.  OTHER EVENTS.

   The registrant ("Heritage") has entered into an Agreement and Plan of
Merger (the "Merger Agreement") with DIMAC Corporation ("DIMAC") pursuant
to which Heritage has agreed to acquire DIMAC. DIMAC is the largest full
service, vertically integrated direct marketing services company in the
United States.

   Pursuant to the Merger Agreement, a wholly owned subsidiary of Heritage
would merge (the "Merger") with and into DIMAC. Each outstanding share of
DIMAC common stock would as a result of the Merger be converted into the right
to receive $28 in cash. Notwithstanding the foregoing, however, Heritage may
elect to pay up to $7 of the $28 merger price by issuing shares of its Class
A Common Stock.

   Consummation of the acquisition of DIMAC is subject to numerous
conditions, including approval of the transaction by the DIMAC stockholders,
and is anticipated to close during the first quarter of 1996.



   Set forth on pages 3 through 77 of this report are (i) consolidated
financial statements of DIMAC at December 31, 1993 and 1994, and for each of
the three years in the period ended December 31, 1994, accompanied by the
report of Ernst & Young LLP thereon; (ii) unaudited consolidated financial
statements of DIMAC at September 30, 1995, and for the nine months ended
September 30, 1994 and 1995; (iii) audited combined financial statements of
T.R. McClure and Company, Inc. and related companies at December 31, 1993 and
1994, and for each of the two years in the period ended December 31, 1994,
accompanied by the report of La Vecchia & Zarro thereon and the unaudited
financial statements of T.R. McClure and Company, Inc. and related companies at
September 30, 1995 and for the nine-month periods ended September 30, 1994
and 1995; (iv) the audited financial statements of Palm Coast Data, Ltd. at
December 31, 1993 and 1994, and for each of the two years in the period ended
December 31, 1994, accompanied by the report of Deloitte & Touche LLP and the
unaudited financial statements of Palm Coast Data, Ltd. for the four-month
periods ended April 30, 1994 and 1995; (v) the audited financial statements of
The Direct Marketing Group, Inc. at December 31, 1992 and 1993, and for each of
the two years in the period ended December 31, 1993, accompanied by the report
of Leslie Sufrin and Company, P.C.; and (vi) pro forma condensed combined
financial information of Heritage and DIMAC as of September 30, 1995 and for the
year ended December 31, 1994 and the nine months ended September 30, 1995.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

(c) EXHIBITS.

2.1   Agreement and Plan of Merger, dated as of October 23, 1995, by and among
      Heritage Media Corporation, Arch Acquisition Corp., and DIMAC Corporation
      (filed as Exhibit 2.1 to Form S-4, Reg. No. 33-64473, and incorporated
      herein by reference)
   
23.1  Consent of Ernst & Young LLP (previously filed).
23.2  Consent of Mortenson and Associates, P.C., formerly La Vecchia & Zarro
      (previously filed).
23.3  Consent of Deloitte & Touche LLP (previously filed).
23.4  Consent of Leslie Sufrin and Company, P.C. (previously filed).
    

                                       1

<PAGE>

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                     HERITAGE MEDIA CORPORATION




   
Date: January 17, 1996               By: /s/ James P. Lehr
    
                                         _______________________________
                                         James P. Lehr
                                         Vice President--Administration
                                         and Controller




                                     2

<PAGE>
                         REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders
DIMAC Corporation

    We  have  audited  the  accompanying consolidated  balance  sheets  of DIMAC
Corporation as  of December  31, 1993  and 1994,  and the  related  consolidated
statements  of income (loss), stockholders'  equity (deficiency), and cash flows
for each  of the  three  years in  the period  ended  December 31,  1994.  These
financial  statements are  the responsibility  of the  Company's management. Our
responsibility is to express an opinion  on these financial statements based  on
our audits.

    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In  our  opinion, the  consolidated financial  statements referred  to above
present fairly, in all material respects, the consolidated financial position of
DIMAC Corporation at December 31, 1993 and 1994, and the consolidated results of
its operations and  its cash flows  for each of  the three years  in the  period
ended  December  31,  1994  in  conformity  with  generally  accepted accounting
principles.

                                          Ernst & Young LLP

St. Louis, Missouri
February 24, 1995

                                       3
<PAGE>
                               DIMAC CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS

<TABLE>
<CAPTION>
                                                                                                  DECEMBER 31
                                                                                              --------------------
                                                                                                1993       1994
                                                                                              ---------  ---------
<S>                                                                                           <C>        <C>
Current assets:
  Cash and cash equivalents.................................................................  $   1,937  $  --
  Accounts receivable -- trade, net of allowance for doubtful accounts of $250 in 1993 and
   $346 in 1994.............................................................................     13,647     24,193
  Prepaid income taxes......................................................................      1,719     --
  Inventories:
    Raw materials...........................................................................        727      1,036
    Work-in-process.........................................................................      2,497      5,094
    Postage.................................................................................        849        705
  Deferred taxes............................................................................        192        166
  Other current assets......................................................................        596      1,164
                                                                                              ---------  ---------
      Total current assets..................................................................     22,164     32,358

Property, equipment and leasehold improvements:
  Land......................................................................................        100     --
  Machinery and equipment...................................................................      8,189     13,066
  Furniture and fixtures....................................................................      2,462      3,222
  Leasehold improvements....................................................................        611        935
  Data processing software..................................................................      3,135      3,520
                                                                                              ---------  ---------
                                                                                                 14,497     20,743
  Less accumulated depreciation.............................................................     (7,134)    (8,707)
                                                                                              ---------  ---------
                                                                                                  7,363     12,036
  Construction-in-process...................................................................        761        977
                                                                                              ---------  ---------
                                                                                                  8,124     13,013

Intangible assets:
  Goodwill..................................................................................      6,896     14,589
  Debt issuance costs.......................................................................      3,353      2,467
  Customer list.............................................................................      2,338      3,448
  Other intangibles.........................................................................        931      2,153
                                                                                              ---------  ---------
                                                                                                 13,518     22,657
  Less accumulated amortization.............................................................     (2,350)    (3,620)
                                                                                              ---------  ---------
                                                                                                 11,168     19,037
                                                                                              ---------  ---------
                                                                                              $  41,456  $  64,408
                                                                                              ---------  ---------
                                                                                              ---------  ---------
</TABLE>

                            See accompanying notes.

                                       4
<PAGE>
                               DIMAC CORPORATION
                    CONSOLIDATED BALANCE SHEETS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

               LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)

<TABLE>
<CAPTION>
                                                                                                 DECEMBER 31
                                                                                            ----------------------
                                                                                               1993        1994
                                                                                            ----------  ----------
<S>                                                                                         <C>         <C>
Current liabilities:
  Cash management liability...............................................................  $   --      $    3,510
  Accounts payable........................................................................       5,973      11,433
  Advances from customers.................................................................       5,622       5,882
  Payable due to recapitalization.........................................................       2,614      --
  Accrued liabilities:
    Compensation..........................................................................       1,808       3,006
    Interest..............................................................................         920         602
    Other.................................................................................         991       1,003
  Income taxes payable....................................................................      --             460
  Current maturities of long-term debt....................................................          51         144
                                                                                            ----------  ----------
      Total current liabilities...........................................................      17,979      26,040

Long-term debt............................................................................      49,017      36,159
Deferred rent benefit.....................................................................       2,033       2,136
                                                                                            ----------  ----------
      Total liabilities...................................................................      69,029      64,335

Stockholders' equity (deficiency):
  Series preferred stock, $.01 par value; 10,000,000 shares authorized; none issued.......      --          --
  Common stock, $.01 par value; 20,000,000 shares authorized; issued 12,122,823 in 1993
   and 1994...............................................................................         121         121
  Additional paid-in capital..............................................................       9,802      19,182
  Retained earnings.......................................................................      13,813      13,641
                                                                                            ----------  ----------
                                                                                                23,736      32,944

  Treasury stock, at cost, common stock of 8,797,422 in 1993 and 5,631,418 in 1994........     (51,309)    (32,871)
                                                                                            ----------  ----------
      Total stockholders' equity (deficiency).............................................     (27,573)         73
                                                                                            ----------  ----------
                                                                                            $   41,456  $   64,408
                                                                                            ----------  ----------
                                                                                            ----------  ----------
</TABLE>

                            See accompanying notes.

                                       5
<PAGE>
                               DIMAC CORPORATION
                    CONSOLIDATED STATEMENTS OF INCOME (LOSS)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


<TABLE>
<CAPTION>
                                                                                            YEARS ENDED
                                                                                            DECEMBER 31
                                                                                  --------------------------------
                                                                                    1992       1993        1994
                                                                                  ---------  ---------  ----------
<S>                                                                               <C>        <C>        <C>
Sales...........................................................................  $  57,810  $  63,800  $  100,012
Cost of sales...................................................................     36,550     41,899      67,249
                                                                                  ---------  ---------  ----------
Gross profit....................................................................     21,260     21,901      32,763

Operating expenses:
  Sales expenses................................................................      6,674      7,643      11,097
  General and administrative expenses...........................................      7,821      7,301      10,083
  Compensation element of recapitalization......................................     --          1,091      --
  Other general expenses........................................................        475        757         664
                                                                                  ---------  ---------  ----------
                                                                                     14,970     16,792      21,844
                                                                                  ---------  ---------  ----------
Income from operations..........................................................      6,290      5,109      10,919

Interest expense................................................................        781      1,417       6,069
                                                                                  ---------  ---------  ----------
Income before provision for income taxes and extraordinary item.................      5,509      3,692       4,850
Provision for income taxes......................................................      2,146      1,433       1,865
                                                                                  ---------  ---------  ----------
Income before extraordinary item................................................      3,363      2,259       2,985
Extraordinary item, net of tax benefit..........................................     --         --          (3,157)
                                                                                  ---------  ---------  ----------
Net income (loss)...............................................................  $   3,363  $   2,259  $     (172)
                                                                                  ---------  ---------  ----------
                                                                                  ---------  ---------  ----------
Per share of common and common equivalent stock:
  Historical
    Income before extraordinary item............................................             $     .22  $      .64
    Extraordinary item, net of tax benefit......................................                --            (.68)
                                                                                             ---------  ----------
    Net income (loss)...........................................................             $     .22  $     (.04)
                                                                                             ---------  ----------
                                                                                             ---------  ----------
</TABLE>

                            See accompanying notes.

                                       6
<PAGE>
                               DIMAC CORPORATION
          CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIENCY)
                 YEARS ENDED DECEMBER 31, 1992, 1993, AND 1994
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                              NUMBER OF SHARES
                                            --------------------               ADDITIONAL
                                             COMMON    TREASURY     COMMON       PAID-IN     RETAINED     TREASURY
                                              STOCK      STOCK       STOCK       CAPITAL     EARNINGS       STOCK       TOTAL
                                            ---------  ---------  -----------  -----------  -----------  -----------  ---------
<S>                                         <C>        <C>        <C>          <C>          <C>          <C>          <C>
Balance, December 31, 1991................  7,271,473   (130,063)  $      73    $   2,381    $   8,191    $     (53)  $  10,592
  Common stock issued for stock options
   exercised..............................     39,629     --          --               43       --           --              43
  Net income..............................     --         --          --           --            3,363       --           3,363
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1992...........  7,311,102   (130,063)         73        2,424       11,554          (53)     13,998
  Common stock issued for stock options
   and warrants exercised.................  2,467,155     --              25          799       --           --             824
  Sale of common stock....................  1,948,273     --              19        9,958       --           --           9,977
  Issuance of common stock with debt......    396,293     --               4          996       --           --           1,000
  Retirement of stock options and
   warrants...............................     --         --          --           (5,496)      --           (6,202)    (11,698)
  Tax benefit from exercise and retirement
   of stock options.......................     --         --          --            1,873       --           --           1,873
  Purchase of common stock................     --      (8,667,359)     --            (752)      --          (45,054)    (45,806)
  Net income..............................     --         --          --           --            2,259       --           2,259
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1993...........  12,122,823 (8,797,422)        121       9,802       13,813      (51,309)    (27,573)
  Stock award.............................     --         39,425      --              (24)      --              230         206
  Net proceeds from initial public
   offering...............................     --      3,131,459      --            9,404       --           18,257      27,661
  Purchase of common stock................     --         (4,880)     --           --           --              (49)        (49)
  Net loss................................     --         --          --           --             (172)      --            (172)
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
Balance as of December 31, 1994...........  12,122,823 (5,631,418)  $     121   $  19,182    $  13,641    $ (32,871)  $      73
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
                                            ---------  ---------       -----   -----------  -----------  -----------  ---------
</TABLE>

                            See accompanying notes.

                                       7
<PAGE>
                               DIMAC CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                       YEARS ENDED DECEMBER 31
                                                                                  ---------------------------------
                                                                                    1992        1993        1994
                                                                                  ---------  ----------  ----------
<S>                                                                               <C>        <C>         <C>
OPERATING ACTIVITIES
Net income (loss)...............................................................  $   3,363  $    2,259  $     (172)
Adjustments to reconcile net income to net cash provided by operating
 activities:
  Depreciation and amortization expense.........................................      2,092       2,302       3,449
  Extraordinary item............................................................     --          --           3,157
  Deferred compensation.........................................................         62       1,091          58
  Other.........................................................................        424         190         192
  Changes in net assets and liabilities, net of acquisitions:
    Accounts receivable.........................................................       (806)     (3,709)     (9,071)
    Inventories.................................................................        429         (81)     (2,416)
    Other assets................................................................        434        (547)         89
    Accounts payable............................................................       (445)      3,362       7,536
    Advances from customers.....................................................     (4,130)      1,605         248
    Accrued liabilities and deferred compensation...............................       (343)        153        (207)
    Income taxes................................................................        457        (336)      3,518
                                                                                  ---------  ----------  ----------
                                                                                     (1,826)      4,030       6,553
                                                                                  ---------  ----------  ----------
Net cash provided by operating activities.......................................      1,537       6,289       6,381
INVESTING ACTIVITIES
Net assets of acquired business.................................................     --          --         (11,902)
Proceeds from sale of fixed assets..............................................         18      --              90
Other intangibles...............................................................     --          --            (770)
Purchase of property, equipment and leasehold improvements......................     (1,229)     (2,530)     (4,178)
                                                                                  ---------  ----------  ----------
Net cash used in investing activities...........................................     (1,211)     (2,530)    (16,760)
FINANCING ACTIVITIES
Payments of long-term debt......................................................     (7,370)     (6,766)       (186)
Payments under revolving credit agreements......................................     (6,229)     (3,200)    (50,385)
Borrowings under revolving credit agreements....................................      4,229       3,200      61,538
Debt issuance fees..............................................................       (105)     (3,353)     --
Payments for extinguishment of debt.............................................     --          --         (27,573)
Proceeds from note payable to bank..............................................      6,000      --          --
Net proceeds from issuance of common stock......................................         43      10,977      27,661
Proceeds from long-term debt....................................................     --          49,000      --
Exercise of stock options and warrants..........................................     --             824      --
Retirement of stock options and warrants........................................     --         (11,698)     --
Payable (payment) due to recapitalization.......................................     --           2,614      (2,614)
Purchase of common stock........................................................     --         (45,806)        (49)
                                                                                  ---------  ----------  ----------
Net cash provided by (used in) financing activities.............................     (3,432)     (4,208)      8,442
                                                                                  ---------  ----------  ----------
Net (decrease) increase in cash and cash equivalents............................     (3,106)       (449)     (1,937)
Cash and cash equivalents, beginning of period..................................      5,492       2,386       1,937
                                                                                  ---------  ----------  ----------
Cash and cash equivalents, end of period........................................  $   2,386  $    1,937  $   --
                                                                                  ---------  ----------  ----------
                                                                                  ---------  ----------  ----------
</TABLE>

                            See accompanying notes.

                                       8
<PAGE>
                               DIMAC CORPORATION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

                  YEARS ENDED DECEMBER 31, 1992, 1993 AND 1994

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF PRESENTATION

    The   consolidated  financial  statements  include  the  accounts  of  DIMAC
Corporation (Company) and its  wholly owned subsidiary  DIMAC DIRECT Inc.  whose
operations  are located in St.  Louis, San Francisco, Los  Angeles, New York and
Boston.  All  significant  intercompany  balances  and  transactions  have  been
eliminated.

    DIMAC Corporation has no operations of its own and was formed in 1987 solely
for  the purpose of holding the stock of DIMAC DIRECT Inc. At December 31, 1994,
stockholders' equity  (deficiency)  of  DIMAC DIRECT  Inc.  was  $(28,396).  The
stockholders' deficiency was created by the payment of a dividend to the Company
used  for the purchase  of Treasury shares in  the recapitalization described in
Note 2.

    CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

    RECEIVABLES

    The Company provides an  allowance for doubtful  accounts for the  estimated
losses  that will be incurred in collection of receivables. The estimated losses
are based  on historical  collection experience  coupled with  a review  of  the
current status of the existing receivables.

    INVENTORIES

    Inventories  are stated at the lower of cost (first-in, first-out method) or
market and include appropriate elements of material, labor and overhead.

    PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    Property,  equipment  and  leasehold  improvements  are  recorded  at  cost.
Property  and equipment are depreciated using  the straight-line method over the
respective asset's estimated  useful life  (which ranges  from 5  to 11  years).
Leasehold  improvements are  amortized using  the straight-line  method over the
lesser of the respective asset's estimated useful life or the lease term.

    INTANGIBLES

    Intangibles such as customers lists and noncompete agreements are  amortized
over  the estimated useful life of the  asset or the contract term (which ranges
from 3 to 11 years).

    The excess of the purchase price over the fair value of net assets  acquired
in  certain acquisitions is  allocated to goodwill  and is being  amortized on a
straight-line basis over 40  years. The carrying value  of goodwill is  reviewed
periodically  by management to determine if the facts and circumstances indicate
that it may  be impaired. If  this review  indicates that goodwill  will not  be
recoverable,  as determined  based on  undiscounted cash  flows of  the acquired
entity over the remaining  amortization period, the  Company's goodwill will  be
reduced by the estimated shortfall of cash flows.

    Debt  issuance costs are being amortized using the straight-line method over
the term of the related debt agreement.

    REVENUE RECOGNITION

    The Company performs  work in  accordance with  individual client  projects.
Revenue  generally is recognized after all work  on a project has been completed
and the Company can reasonably determine the amount of income to be recognized.

                                       9
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    COMPENSATORY STOCK OPTIONS

    Certain employees and nonemployee directors of the Company have been granted
options to purchase  shares of  the Company's voting  common stock.  Differences
between  stock option exercise price and the  estimated market value at the date
of grant is considered  unearned compensation and is  amortized over the  option
vesting period of three years.

    FACILITY LEASE

    Initial rent concessions of $1,650 received in 1990 and rent payments, which
are  scheduled  to  increase  periodically,  are  recognized  as  expense  on  a
straight-line basis over the term of the lease.

    STOCK SPLIT

    In May 1994, the Board of Directors of the Company approved a stock split of
the Company's common stock. The stock  split was approximately three shares  for
each  share of common stock outstanding immediately prior to the consummation of
the Company's initial  public offering.  Common stock  amounts presented  herein
have been restated to give effect to the split.

    INCOME TAXES

    Income  tax expense  is reported  as the  total of  current year  income tax
liability and the  change in  deferred taxes  which are  provided for  temporary
differences.  Deferred  income  taxes  are determined  based  on  the difference
between the financial statement  and tax bases of  assets and liabilities  using
enacted  tax rates in effect in the  years in which the differences are expected
to reverse.

    EARNINGS PER SHARE

    Income before extraordinary  item per  share and  net income  per share  are
based  on the weighted average number of  shares of common and common equivalent
shares outstanding during  the periods.  Earnings per  share data  has not  been
presented for 1992 as the capitalization before the recapitalization and initial
public offering is not indicative of the current capitalization.

    RECLASSIFICATIONS

    Certain amounts for 1992 and 1993 were reclassified to conform with the 1994
presentation. Such reclassifications had no effect on net income.

2.  DIMAC CORPORATION RECAPITALIZATION, DMG ACQUISITION, INITIAL PUBLIC OFFERING
    AND DEBT EXTINGUISHMENT
    Effective  November 5,  1993, certain  affiliates of  McCown De  Leeuw & Co.
(MDC)  acquired  beneficial  ownership  of  approximately  64  percent  of   the
outstanding  common stock of DIMAC Corporation. The transaction consisted of (i)
the purchase by MDC of 1,948,273  shares of DIMAC Corporation common stock  from
the  corporation at an  aggregate purchase price  of $9,977 and  the purchase of
175,719  shares  of  DIMAC  Corporation  common  stock  directly  from   certain
stockholders  at an aggregate purchase price of $900; (ii) the issuance by DIMAC
DIRECT of $50,000 12  percent Senior Notes and  by DIMAC Corporation of  396,293
shares  of  common  stock  (valued  at  $1,000);  (iii)  the  purchase  by DIMAC
Corporation of 5,487,139 shares  of its common stock  from Golder Thoma  Cressey
Fund  II  (GTC)  (a limited  partnership  which  previously owned  a  48 percent
interest in  DIMAC Corporation)  and an  additional 3,180,220  shares of  common
stock  from certain  members of management  and certain  other DIMAC Corporation
stockholders for an aggregate purchase price of $45,806; (iv) the retirement  by
DIMAC  Corporation of  1,066,944 warrants  to purchase  DIMAC Corporation common
stock at  an  aggregate  price  of  $5,496; and  (v)  the  retirement  by  DIMAC
Corporation of 1,196,556 options to purchase DIMAC Corporation common stock held
by DIMAC management and directors at an aggregate price of $6,202.

                                       10
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

2.  DIMAC CORPORATION RECAPITALIZATION, DMG ACQUISITION, INITIAL PUBLIC OFFERING
    AND DEBT EXTINGUISHMENT (CONTINUED)
    Nonrecurring   compensation   expense   recorded   as   a   result   of  the
recapitalization was $1,091, which  consists of $1,561  related to the  exercise
and  retirement  of  stock  options  less  the  write-off  of  the  net deferred
compensation liability which  existed at  December 31,  1992. DIMAC  Corporation
realized  a tax benefit of $2,435 associated with the exercise and retirement of
stock options, of which $1,873 has  been recorded as additional paid-in  capital
in stockholders' equity (deficiency).

    The  effect of  the transaction  was that MDC  replaced GTC  as the majority
stockholder (64  percent)  of DIMAC  Corporation,  with the  remaining  interest
consisting  of management (24  percent) and various  institutional interests (12
percent).


    Effective May 31, 1994, the Company acquired substantially all of the assets
of The Direct Marketing Group, Inc. (DMG). DMG operates a creative and marketing
agency in New York City and  a production facility in Farmingdale, Long  Island.
The  purchase price  for the  acquisition was  $9,372 plus  acquisition costs of
$1,830, the assumption of  certain specified liabilities  of $3,860 and  certain
future  contingent  payment  obligations  based  on  the attainment by the newly
formed DMG division of certain financial performance targets over the next three
years.   The  acquisition  has  been accounted for under the purchase method  of
accounting  and  the  results  of operations for the seven months ended December
31, 1994  have  been  included in the Company's financial statements.  Goodwill,
resulting from the  preliminary purchase  price allocation,  of $7,693  is being
amortized  on  the  straight-line method over 40 years.  The contingent  payment
obligations,  if  any,  will  be  accounted  for  as  additional goodwill as the
payments are made.

    On  August 10, 1994, the Company completed an initial public offering of its
common stock in which 3,407,035 shares of common stock including 277,405  shares
by selling shareholders were registered at an initial price of $10.00 per share.

    On  September 9, 1994, the Company used the net proceeds of the common stock
offering to redeem $25,000  in aggregate principal amount  of 12 percent  Senior
Notes.  The debt  extinguishment resulted in  an extraordinary  charge of $3,157
consisting of the  10 percent call  premium on the  $25,000 principal amount  of
Senior Notes of $2,500 plus the write-off of the unamortized debt issuance costs
associated  with the Senior  Notes redeemed and the  costs incurred in redeeming
the Senior Notes of $2,116 less tax benefits of $1,459.

    The unaudited pro  forma consolidated financial  data presented below  gives
pro  forma  effect to  the recapitalization,  the  DMG acquisition,  the initial
public offering and debt extinguishment as if such transactions had occurred  as
of  January 1,  1993. The  unaudited pro  forma results  have been  prepared for
comparative purposes  only  and  do  not  necessarily  reflect  the  results  of
operations   of  the  Company   that  actually  would   have  occurred  had  the
recapitalization, the  DMG acquisition,  the initial  public offering  and  debt
extinguishment  been consummated as of  January 1, 1993, nor  does the data give
effect to any transactions other than the recapitalization, the DMG acquisition,
the initial public offering and debt extinguishment.

<TABLE>
<CAPTION>
                                                                                         PRO FORMA
                                                                                   ---------------------
                                                                                   YEARS ENDED DECEMBER
                                                                                            31
                                                                                   ---------------------
                                                                                     1993        1994
                                                                                   ---------  ----------
<S>                                                                                <C>        <C>
Net sales........................................................................  $  79,820  $  106,949
Net income.......................................................................      1,858       4,408
Net income per share.............................................................        .29         .68
</TABLE>

                                       11
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

3.  LONG-TERM DEBT
    Long-term debt consists of the following:

<TABLE>
<CAPTION>
                                                                                        DECEMBER 31
                                                                                    --------------------
                                                                                      1993       1994
                                                                                    ---------  ---------
<S>                                                                                 <C>        <C>
Notes payable:
  12% Series A notes..............................................................  $  50,000  $  --
  12% Series B notes..............................................................     --         25,000
  Note payable to Heller Financial................................................     --         11,203
Capital lease obligations.........................................................         51        542
                                                                                    ---------  ---------
                                                                                       50,051     36,745
Less:
  Current portion.................................................................         51        144
  Unamortized debt discount.......................................................        983        442
                                                                                    ---------  ---------
                                                                                    $  49,017  $  36,159
                                                                                    ---------  ---------
                                                                                    ---------  ---------
</TABLE>

    DIMAC DIRECT Inc. issued $50,000 of 12 percent Series A unregistered  Senior
Notes in conjunction with the recapitalization.

    On  February 14,  1994, DIMAC DIRECT  registered $50,000 of  Series B Senior
Notes, with no material alteration  in terms, with the  SEC to exchange for  the
existing  Series A Notes. The exchange offer was completed by March 17, 1994. As
stated in  Note 2,  the Company  extinguished  $25,000 of  the Senior  Notes  in
September 1994. In February 1995, the Company extinguished the remaining $25,000
of Senior Notes. See Note 11 for additional discussion.

    In  November 1993, DIMAC  DIRECT entered into  a Credit Agreement (Revolver)
with Heller  Financial, Inc.  The  Revolver (as  amended  May 1994)  provided  a
borrowing  capacity of up  to $15,000 until  November 4, 1996  at which date all
borrowings become due and  payable. In February  1995, the Company  extinguished
the  Revolver with proceeds from a new long-term debt agreement. See Note 11 for
additional discussion.

    The Company made interest payments of $1,016, $461 and $6,059 for the  years
ended  December 31, 1992,  1993 and 1994,  respectively. The Company capitalized
interest of $115 for the year ended December 31, 1994.

4.  INCOME TAXES
    Deferred income taxes reflect the  net tax effects of temporary  differences
between  the carrying amounts of assets  and liabilities for financial reporting
purposes and the amounts used for income tax purposes.

                                       12
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

4.  INCOME TAXES (CONTINUED)
    Significant components of the Company's deferred tax liabilities and  assets
are as follows:

<TABLE>
<CAPTION>
                                                                                           DECEMBER 31
                                                                                       --------------------
                                                                                         1993       1994
                                                                                       ---------  ---------
<S>                                                                                    <C>        <C>
Deferred tax liabilities:
  Tax over book depreciation and amortization........................................  $     888  $   1,002
  Other..............................................................................     --            196
                                                                                       ---------  ---------
                                                                                             888      1,198

Deferred tax assets:
  Deferred lease benefit.............................................................        733        835
  Accrued vacation...................................................................        218        272
  Other..............................................................................        129        257
                                                                                       ---------  ---------
                                                                                           1,080      1,364
                                                                                       ---------  ---------
                                                                                       $     192  $     166
                                                                                       ---------  ---------
                                                                                       ---------  ---------
</TABLE>

    The  components of  income tax  expense other  than the  tax benefit  of the
extraordinary charge are as follows:

<TABLE>
<CAPTION>
                                                                                 YEARS ENDED DECEMBER 31
                                                                             -------------------------------
                                                                               1992       1993       1994
                                                                             ---------  ---------  ---------
<S>                                                                          <C>        <C>        <C>
Current:
  Federal..................................................................  $   1,737  $   1,304  $   1,519
  State....................................................................        221        141        203
                                                                             ---------  ---------  ---------
                                                                                 1,958      1,445      1,722

Deferred:
  Federal..................................................................        167        (19)       147
  State....................................................................         21          7         (4)
                                                                             ---------  ---------  ---------
                                                                                   188        (12)       143
                                                                             ---------  ---------  ---------
                                                                             $   2,146  $   1,433  $   1,865
                                                                             ---------  ---------  ---------
                                                                             ---------  ---------  ---------
</TABLE>

    Differences between the amount of taxes provided and the amount computed  by
applying  the federal income tax statutory  rate to earnings before income taxes
are explained as follows:

<TABLE>
<CAPTION>
                                                                                    YEARS ENDED DECEMBER 31
                                                                              ------------------------------------
                                                                                 1992         1993         1994
                                                                              -----------  -----------  ----------
<S>                                                                           <C>          <C>          <C>
Provision at statutory rates................................................       34.0%        34.0%        34.0%
State and local taxes.......................................................        4.0          3.8          4.1
Nondeductible expenses......................................................        1.4          2.3          3.4
Other.......................................................................        (.4)        (1.3)        (3.0)
                                                                                    ---          ---          ---
Effective tax rate..........................................................       39.0%        38.8%        38.5%
                                                                                    ---          ---          ---
                                                                                    ---          ---          ---
</TABLE>

                                       13
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

4.  INCOME TAXES (CONTINUED)
    The principal items in the deferred income tax provision are as follows:

<TABLE>
<CAPTION>
                                                                                     YEARS ENDED DECEMBER 31
                                                                                 -------------------------------
                                                                                   1992       1993       1994
                                                                                 ---------  ---------  ---------
<S>                                                                              <C>        <C>        <C>
Depreciation and amortization..................................................  $     149  $      22  $     199
Relocation/severance...........................................................        154       (118)       128
Deferred lease benefit.........................................................        (44)       (41)       (40)
Other..........................................................................        (71)       125       (144)
                                                                                 ---------  ---------  ---------
                                                                                 $     188  $     (12) $     143
                                                                                 ---------  ---------  ---------
                                                                                 ---------  ---------  ---------
</TABLE>

    The Company made income tax payments of $1,501, $1,782 and $52 for the years
ended December 31, 1992, 1993 and 1994, respectively.

5.  STOCK OPTIONS AND WARRANTS
    Upon incorporation, the Company issued warrants to purchase 3,384,000 shares
of the common stock of the Company at $.33 per share.

    On November 5,  1993, in  conjunction with  the recapitalization,  1,067,000
warrants  were retired and 2,317,000 warrants were  exercised at a price of $.33
per share, and the stock was repurchased and maintained as treasury stock as  of
December 31, 1993. No warrants were outstanding at December 31, 1993.

    In  1994, the Company adopted a stock option and restricted stock award plan
for officers and key employees, providing a maximum of 909,482 shares which  may
be issued under the plan. Also, the Company adopted a nonemployee director stock
option  plan for outside  directors, providing a maximum  of 32,481 shares which
may be issued under the plan. The option price under the above plans may not  be
less  than the fair market value of the stock at the time the option is granted.
No restricted stock had been awarded as of December 31, 1994.

    Certain employees and nonemployee directors of the Company have been granted
options to  purchase  shares  of  the  Company's  voting  common  stock.  Option
transactions are summarized below:
<TABLE>
<CAPTION>
                                                                                      1993
                                                                         ------------------------------
                                                                           SHARES           PRICE
                                                                         -----------  -----------------
<S>                                                                      <C>          <C>
Shares under option at the beginning of the period.....................    1,601,940    $.33 to $1.03
Options forfeited......................................................     (255,021)       $.33
Options exercised......................................................     (150,363)   $.33 to $1.03
Options retired........................................................   (1,196,556)   $.33 to $1.03
                                                                         -----------
Shares under option at the end of the period...........................      --              --
                                                                         -----------
                                                                         -----------

<CAPTION>

                                                                                      1994
                                                                         ------------------------------
                                                                           SHARES           PRICE
                                                                         -----------  -----------------
<S>                                                                      <C>          <C>
Shares under option at the beginning of the period.....................      --             $ --
Options granted........................................................      370,000   $5.22 to $10.00
Options forfeited......................................................       (3,500)      $10.00
                                                                         -----------
Shares under option at the end of the period...........................      366,500   $5.22 to $10.00
                                                                         -----------
                                                                         -----------
</TABLE>

    The  weighted average price of shares under  option at December 31, 1994 was
$9.93. There were 90,375 options currently exercisable at December 31, 1994.

                                       14
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

6.  EMPLOYEE BENEFIT PLAN
    The Company  has  a  defined contribution  plan  which  provides  retirement
benefits  to substantially  all employees  not covered  by collective bargaining
agreements. The Company matches a portion of employee contributions to the plan.
Company contributions to this plan charged  to expense were $178, $189 and  $239
for the years ended December 31, 1992, 1993 and 1994, respectively.

7.  LEASE COMMITMENTS
    Equipment  acquired under capital leases  is included in property, equipment
and leasehold improvements, and the  related obligations are in long-term  debt.
Related amortization is included in depreciation.

    Total  rental expense for  office and warehouse  space, including short-term
rentals and rentals under noncancelable  operating leases (primarily office  and
warehouse  space and production equipment), was $2,579, $2,915 and 4,378 for the
years ended December 31, 1992, 1993 and 1994, respectively.

    The future minimum rental commitments required under noncancelable operating
leases are as follows:

<TABLE>
<CAPTION>
YEAR                                                              AMOUNT
- ---------------------------------------------------------------  ---------
<S>                                                              <C>
1995...........................................................  $   3,972
1996...........................................................      3,333
1997...........................................................      3,045
1998...........................................................      2,866
1999...........................................................      2,353
Thereafter.....................................................     11,549
                                                                 ---------
                                                                 $  27,118
                                                                 ---------
                                                                 ---------
</TABLE>

8.  TRANSACTIONS WITH MAJOR CUSTOMERS
    The Company provides creative, printing and mailing services to companies in
diversified industries. The Company performs periodic credit evaluations of  its
customers'  financial  condition and  generally does  not require  collateral or
advance payments other than for postage.

    Transactions with one customer,  which is a Fortune  50 company involved  in
the communication industry, accounted for sales of $23,277 (40 percent), $30,990
(49  percent), and $55,745 (56  percent) for the years  ended December 31, 1992,
1993 and 1994, respectively. Accounts receivable from this customer amounted  to
$6,938 and $11,921 as of December 31, 1993 and 1994, respectively.

                                       15
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

9.  QUARTERLY FINANCIAL DATA (UNAUDITED)
<TABLE>
<CAPTION>
                                                                FIRST     SECOND      THIRD     FOURTH
                                                              ---------  ---------  ---------  ---------
<S>                                                           <C>        <C>        <C>        <C>
1993
  Sales.....................................................  $  13,885  $  16,175  $  16,001  $  17,739
  Gross profit..............................................      5,074      5,669      5,586      5,572
  Net income (loss).........................................        595        985      1,162       (483)
  Net income (loss) per common and common equivalent
   share....................................................        .05        .08        .10       (.07)

<CAPTION>

                                                                FIRST     SECOND      THIRD     FOURTH
                                                              ---------  ---------  ---------  ---------
<S>                                                           <C>        <C>        <C>        <C>
1994
  Sales.....................................................  $  17,519  $  24,303  $  28,830  $  29,360
  Gross profit..............................................      5,886      8,092      9,595      9,190
  Income (loss) before extraordinary item...................        (29)       651      1,107      1,256
  Net income (loss).........................................        (29)       651     (1,640)       846
  Income (loss) per common and common equivalent share:
    Income (loss) before extraordinary item.................       (.01)       .19        .20        .19
    Net income (loss).......................................       (.01)       .19       (.30)       .13
  Common stock prices:
    High....................................................                        $   12.63  $   13.75
    Low.....................................................                        $   10.00  $   11.25
</TABLE>

    In  the past two years, no cash dividends have been paid by the Company. The
indenture governing  the  Notes and  Revolver  each contain  certain  covenants,
including,  but not limited to, covenants  that effectively preclude the payment
of dividends.

10. RELATED PARTY
    The Company has entered  into a Management Services  Agreement with MDC  for
certain  management and  financial services to  be provided to  the Company. The
agreement provides  for an  annual fee  equal to  $250 to  be paid  to MDC  plus
reimbursement  of  their  reasonable  out-of-pocket  costs.  The  agreement will
terminate on November 30, 2000.

11. SUBSEQUENT EVENT
    In February 1995, the Company received a $75,000 financing commitment from a
group of banks.  The financing  will be  taken down  in two  parts. The  Company
closed  on a $45,000 portion  of the commitment February  3, 1995 and intends to
close on  the remaining  commitment by  March 31,  1995. The  financing  package
includes  three  major components.  A five-year  $40,000 term  loan was  used to
refinance the existing  revolving credit  facility and to  redeem the  remaining
$25,000  Series B Senior  Notes and associated  costs. A credit  line of $25,000
will be provided  for acquisitions and  the remaining $10,000  (the Company  has
closed  on $5,000) will be a revolving  credit line (secured by working capital)
for operating purposes. The associated interest rate for the term loan and  both
credit  lines is either the LIBOR rate plus 2 1/2 percent or the prime rate plus
1 1/4  percent, selected  at the  Company's option.  The redemption  of  $25,000
Series   B  Senior  Notes  resulted  in   a  nonrecurring  after-tax  charge  of
approximately $2,379,  to  be recognized  in  the  first quarter  of  1995.  The
scheduled maturities of the term loan for the years 1995 through 1999 is $3,000,
$7,000,  $8,000, $11,000, and $11,000,  respectively. The scheduled maturity for
the revolving credit  lines is  December 31,  1999 subject  to interim  payments
based on excess cash flows, as defined in the financing agreement. The financing
agreement  effectively precludes  dividends and limits  additional borrowing, as
well as requires the Company to satisfy certain financial performance ratios.

                                       16
<PAGE>
                               DIMAC CORPORATION
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

12. SUBSEQUENT EVENT (UNAUDITED)
    On March 31, 1995, the Company completed a $75,000 financing commitment from
a group  of banks.  A five-year  $40,000 term  loan was  used to  refinance  the
existing  revolving  credit  facility and  to  redeem the  remaining  $25,000 12
percent Series  B  Senior  Notes. A  credit  line  of $25,000  is  provided  for
acquisitions  and the remaining $10,000 is a revolving credit line for operating
purposes. The debt extinguishment resulted in an extraordinary charge of  $2,379
consisting  of the premium paid on the  $25,000 principal amount of the Series B
Senior Notes of $1,133 plus the write-off of the unamortized debt issuance costs
associated with  the  redeemed  Series  B Senior  Notes  and  refinanced  credit
facility of $2,333 less tax benefit of $1,087.

    On  May 1, 1995, the  Company completed the acquisition  of Palm Coast Data,
Ltd. (Palm Coast). Sales and net income for Palm Coast were $12,916 and  $1,709,
respectively,  for the year ended December 31, 1994. The purchase price for Palm
Coast was approximately $13,200 in  cash plus acquisition costs, the  assumption
of  certain  specified liabilities  and  certain contingent  payment obligations
based on the attainment of certain  financial performance targets over the  next
three years.

    On  October 2, 1995,  the Company completed the  acquisition of T.R. McClure
and Company, Inc.  and related  companies (McClure).  Sales and  net income  for
McClure  were $27,142  and $550, respectively,  for the year  ended December 31,
1994. The purchase price for McClure was approximately $16,000 in cash,  subject
to  adjustment for certain working capital  charges, plus acquisition costs, the
assumption of  certain  specified  liabilities and  certain  contingent  payment
obligations based on the attainment of certain financial and performance targets
over the next four years.

    On  October 23,  1995, the  Company entered  into an  Agreement and  Plan of
Merger (the "Merger Agreement") with Heritage Media Corporation ("Heritage") and
Arch Acquisition Corp. a wholly owned subsidiary of Heritage. Under the terms of
the Merger Agreement, each share of the Company's common stock will be exchanged
for merger consideration  of $28.00.  The parties  are seeking  to finalize  the
merger by January 31, 1996.

                                       17
<PAGE>

                               DIMAC CORPORATION
                CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                                 (IN THOUSANDS)

                                                 SEPTEMBER 30,
                                                 -------------
                                                     1995
                                                     ----
ASSETS
Current assets:
  Cash and cash equivalents                        $  --
  Accounts receivable, net                          26,552
  Inventories:
    Raw materials                                    1,487
    Work-in-process                                  5,326
    Postage                                          1,924
  Deferred taxes                                       166
  Other current assets                               1,397
                                                   -------
Total current assets                                36,852

Property, equipment and leasehold improvements      29,759
Less accumulated depreciation                      (10,483)
                                                   -------
                                                    19,276

Intangible assets                                   29,231
Less accumulated amortization                       (3,999)
                                                   -------
                                                    25,232
                                                   -------
                                                   $81,360
                                                   -------
                                                   -------

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Cash management liability                        $ 1,941
  Accounts payable                                  11,165
  Advances from customers                            6,647
  Accrued liabilities:
    Compensation                                     2,421
    Interest                                            21
    Other                                              661
  Income taxes payable                               2,001
  Current maturities of long-term debt               6,856
                                                   -------
Total current liabilities                           31,713

Long-term debt                                      44,606
Deferred rent benefit                                2,230
                                                   -------
Total liabilities                                   78,549

Stockholders' equity:
  Series preferred stock, $.01 par value;
    10,000,000 shares authorized; none issued         --
  Common stock, $.01 par value; 20,000,000
    shares authorized; issued 12,122,823 in
    1995                                               121
  Additional paid-in-capital                        19,182
  Retained earnings                                 16,379
                                                   -------
                                                    35,682

  Treasury stock, at cost, common stock of
    5,631,418 in 1995                              (32,871)
                                                   -------
                                                     2,811

                                                   -------
                                                   $81,360
                                                   -------
                                                   -------


            SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                     18



<PAGE>

                               DIMAC CORPORATION
              CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                     (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

                                              NINE MONTHS ENDED SEPTEMBER 30
                                              ------------------------------
                                                 1995                1994
                                                 ----                ----

Sales                                          $89,030             $ 70,652
                                               -------             --------
Cost of sales                                   57,667               47,079
                                               -------             --------
Gross profit                                    31,363               23,573

Operating expenses:
  Sales expenses                                 9,147                7,815
  General and administrative expenses            9,552                7,431
  Other general expenses                           786                  444
                                               -------             --------
                                                19,485               15,690
                                               -------             --------

Income from operations                          11,878                7,883

Interest expense                                 3,574                4,993
                                               -------             --------

Income before provision for
 income taxes and extraordinary item             8,304                2,890
Provision for income taxes                       3,187                1,161
                                               -------             --------
Income before extraordinary item                 5,117                1,729

Extraordinary item, net of tax benefit          (2,379)              (2,747)
                                               -------             --------

Net income(loss)                               $ 2,738              $(1,018)
                                               -------             --------
                                               -------             --------


Per share of common and common equivalent
 stock:
  Historical
    Income before extraordinary item              $.77                 $.43
    Extraordinary item, net of tax benefit        (.36)                (.68)
                                               -------             --------
    Net income(loss)                              $.41                $(.25)
                                               -------             --------
                                               -------             --------


            SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                      19



<PAGE>

                               DIMAC CORPORATION
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                 (IN THOUSANDS)

                                                NINE MONTHS ENDED SEPTEMBER 30
                                                ------------------------------
                                                     1995            1994
                                                     ----            ----
OPERATING ACTIVITIES
Net income(loss)                                  $  2,738        $  (1,018)
Adjustments to reconcile net income(loss) to
 net cash provided by operating activities:
   Depreciation and amortization expense             3,342            2,468
   Extraordinary item                                2,379            2,747
   Other                                               115              219
   Changes in net assets and liabilities:
     Accounts receivable                               659           (8,525)
     Inventories                                    (1,902)          (2,783)
     Other assets                                     (170)          (2,096)
     Accounts payable                               (2,658)           6,220
     Advances from customers                          (330)           5,456
     Accrued liabilities                            (2,142)             614
     Income taxes                                    2,628            2,441
                                                   --------          -------

Net cash provided by operating activities            4,659            5,743

INVESTING ACTIVITIES
Net assets of acquired business                    (11,335)         (11,592)
Purchase of property, equipment and leasehold
 improvements                                       (2,166)          (3,452)
Other intangibles                                     (605)            (166)
Proceeds from sale of fixed assets                      66               90
                                                   --------          -------
Net cash used in investing activities              (14,040)         (15,120)

FINANCING ACTIVITIES
Net proceeds from issuance of common stock            --             28,514
Payments of long-term debt                          (2,277)         (25,129)
Payments under revolving credit agreements         (62,810)         (33,660)
Borrowings under revolving credit agreements        51,732           42,660
Debt issuance fees                                  (2,331)             --
Proceeds from note payable to bank                  51,200              291
Payments for extinguishment of debt                (26,133)          (2,573)
Payment due to recapitalization                       --             (2,614)
Purchase of common stock                              --                (49)
                                                   --------          -------
Net cash provided by financing activities            9,381            7,440

Net increase (decrease) in cash and cash
 equivalents                                          --             (1,937)
Cash and cash equivalents, beginning of period        --              1,937
                                                   --------          -------
Cash and cash equivalents, end of period           $  --             $  --
                                                   --------          -------
                                                   --------          -------

          SEE NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.

                                     20


<PAGE>

                              DIMAC CORPORATION
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                     (IN THOUSANDS, EXCEPT SHARE AMOUNTS)

NOTE A. BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have
been prepared in accordance with generally accepted accounting principles for
interim financial information and with the instructions to Form 10-Q and
Regulation S-X. Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements. In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included. Operating results for the nine months ended September 30, 1995
are not necessarily indicative of the results that may be expected for the year
ended December 31, 1995. For further information, refer to the consolidated
financial statements and footnotes thereto included in DIMAC Corporation's
annual report on Form 10-K for the year ended December 31, 1994.


The consolidated financial statements include the accounts of DIMAC
Corporation (the "Company") and its wholly owned subsidiary DIMAC DIRECT
Inc. (including its wholly owned subsidiary Palm Coast Data Inc.) whose
operations are located in St. Louis, San Francisco, Los Angeles, New York,
Boston and Palm Coast, Florida. All significant intercompany balances and
transactions have been eliminated.

Certain amounts for 1994 were reclassified to conform with the 1995
presentation. Such reclassifications had no effect on net income.

NOTE B. ACQUISITIONS, INITIAL PUBLIC OFFERING AND DEBT EXTINGUISHMENT

Effective May 31, 1994, DIMAC DIRECT Inc. acquired substantially all of the
assets of the Direct Marketing Group, Inc. ("DMG"). DMG operates a creative
and marketing agency in New York City and production facility in Farmingdale,
Long Island.

On August 10, 1994, the Company completed an initial public offering of its
common stock in which 3,407,035 shares of common stock including 277,405
shares by selling shareholders were sold at an initial price of $10.00 per
share.

On September 9, 1994, the Company used the net proceeds of the common stock
offering to redeem $25,000 in aggregate principal amount of 12 percent Series
B Senior Notes. The debt extinguishment resulted in an extraordinary charge
of $2,747 consisting of the premium paid on the $25,000 principal amount of
the Series B Senior Notes of $2,500 plus the write-off of the unamortized
debt issuance costs associated with the Senior Notes redeemed and the costs
incurred in redeeming the Senior Notes of $2,116 less tax benefits of $1,869.


On May 1, 1995, DIMAC DIRECT Inc. acquired substantially all of the assets of
Palm Coast Data, Ltd. ("PCD"). PCD was a limited partnership providing direct
marketing data services to the publishing industry. PCD had revenue of
approximately $13,000 for the year ended December 31, 1994. PCD had a
marketing office and production facility in Palm Coast, Florida and a
marketing office in New York City. The purchase price for the acquisition was
$12,140 plus acquisition costs of $250, the assumption of certain specified
liabilities of $2,170, and certain contingent payment obligations based on
the attainment by the newly formed Palm Coast Data subsidiary of certain
financial performance targets over the next three years. Goodwill, resulting
from the preliminary purchase price allocation of $6,398, is being amortized
on the straight-line method over 25 years. The contingent payment
obligations, if any, will be accounted for as additional goodwill as the
payments are made.

                                     21

<PAGE>

On October 2, 1995, the Company acquired the assets of certain affiliated
corporations operating under various business and tradenames including "The
McClure Group" ("McClure"). The McClure Group, consisting of seven subchapter
S corporations, was an independent full service, multimedia marketing agency
headquartered in Valley Forge, Pennsylvania with offices in northern Florida,
Chicago and Houston. The McClure Group had revenue of approximately $27,000
for the year ended December 31, 1994. The purchase price for the acquisition
was $15,945 plus acquisition costs at $475, the assumption of certain
specified liabilities of $3,564, and certain contingent payment obligations
based on the attainment by the newly formed McClure Group subsidiary of
certain financial and operational performance targets over the next four
years. Goodwill resulting from the preliminary purchase price allocation, of
$13,493 is being amortized on a straight-line method over 25 years. The
contingent payment obligations, if any, will be accounted for as additional
goodwill as the payments are made.


The unaudited pro forma consolidated financial data presented below gives pro
forma effect to DMG acquisition, the initial public offering, debt
extinguishment in conjunction with the initial public offering, the PCD
acquisition and the McClure acquisition as if such transactions had occurred
as of January 1, 1994. The unaudited pro forma results have been prepared for
comparative purposes only and do not necessarily reflect the results of
operations of the Company that actually would have occurred had the DMG
acquisition, the initial public offering, debt extinguishment in conjunction
with the initial public offering, the PCD acquisition and the McClure
acquisition been consummated as of January 1, 1994, nor does it give effect
to any transactions other than the DMG acquisition, the initial public
offering, debt extinguishment in conjunction with the initial public
offering, the PCD acquisition and the  McClure acquisition.


<TABLE>
<CAPTION>
                                               PRO FORMA
                                     ------------------------------
                                     NINE MONTHS ENDED SEPTEMBER 30
                                     ------------------------------
                                            1995            1994
                                            ----            ----
<S>                                         <C>             <C>
Net sales                                 $116,239        $107,148
Income before extraordinary item             5,774           3,875
Net income                                   3,395           3,875


Per Share:
 Income before extraordinary item             $.87            $.60
 Extraordinary item, net of tax benefit       (.36)             --
                                          --------        --------
 Net income                                   $.51            $.60
                                          --------        --------
                                          --------        --------
</TABLE>


NOTE C. LONG-TERM DEBT AND DEBT EXTINGUISHMENT

On March 31, 1995, the Company completed a $75,000 financing commitment from
a group of banks. A five-year $40,000 term loan was used to refinance the
existing revolving credit facility and to redeem the remaining $25,000 12 per
cent Series B Senior Notes. A credit line of $25,000 is provided for
acquisitions and the remaining $10,000 is a revolving credit line for
operating purposes. The debt extinguishment resulted in an extraordinary
charge of $2,379 consisting of the premium paid on the $25,000 principal
amount of the Series B Senior Notes of $1,133 plus the write-off of the
unamortized debt issuance costs associated with the redeemed Series B Senior
Notes and refinanced credit facility of $2,333 less tax benefit of $1,087.

NOTE D. SUBSEQUENT EVENT

On October 23, 1995, the Company entered into an Agreement and Plan of Merger
with Heritage Media Corporation ("Parent") and Arch Acquisition Corp., a
wholly owned subsidiary of Parent. Under the terms of the Merger Agreement,
each share of the Company's common stock will be exchanged for merger
consideration of $28.00. The parties are seeking to finalized the merger by
January 31, 1996.


                                     22

<PAGE>

                        PRO FORMA FINANCIAL INFORMATION
   
     The following unaudited pro forma condensed combined financial
information consists of an unaudited Pro Forma Condensed Combined Balance
Sheet as of September 30, 1995 and the related unaudited Pro Forma Condensed
Combined Statements of Operations for the year ended December 31, 1994 and
the nine months ended September 30, 1995 (collectively, the "Pro Forma
Statements"). The Pro Forma Statements reflect adjustments to the historical
consolidated financial statements of Heritage and DIMAC to give effect to
certain transactions which have either occurred or (in the case of the
pending disposition of television station KEVN BY Heritage) are probably to
occur. The Pro Forma Statements have been further adjusted to give effect to
the Merger, the issuance by Heritage of $150 million of 9.25% Senior
Subordinated Notes (the "Notes") and the new DIMAC credit agreement under two
possible scenarios--(a) assuming the Merger is consummated entirely for cash
and (b) assuming the Merger is consummated for a combination of cash and
shares of Heritage Class A Common Stock--both as discussed in more detail in
the notes to the Pro Forma Statements. The Pro Forma Condensed Combined
Balance Sheet has been prepared assuming the Merger, issuance of the Notes
and the new DIMAC credit agreement occurred at September 30, 1995, and the
Pro Forma Condensed Combined Statements of Operations have been prepared
assuming the Merger, issuance of the Notes and the new DIMAC credit agreement
occurred on January 1, 1994. The unaudited Pro Forma Condensed Combined
Statements of Operations do not include extraordinary losses of $3,157,000
and $2,379,000 recognized by DIMAC during the year ended December 31, 1994
and the nine months ended September 30, 1995, respectively, resulting from
the retirement of certain indebtedness, nor do they include an extraordinary
loss of approximately $2 million to be recognized upon the retirement of
DIMAC's existing credit facility.
    

     The Merger will be accounted for as a purchase. The purchase price has
been allocated in the Pro Forma Statements to the assets to be acquired and
the liabilities to be assumed on a preliminary basis based on management's
estimates of their fair values. The allocation of the purchase price is
subject to change based on the completion of an independent appraisal.
Management does not believe that the final allocation of the purchase price
or the related useful lives assigned to acquired assets will be materially
different from the preliminary amounts presented in the Pro Forma Statements.

     As a result of the Merger, the amounts of Heritage's goodwill and other
intangible assets and indebtedness will substantially increase from
historical levels. Heritage continually reevaluates the propriety of the
carrying amount of goodwill and other intangibles as well as the related
amortization period to determine whether current events and circumstances
warrant adjustments to the carrying values and/or revised estimates of useful
lives. This evaluation is based on Heritage's projection of the undiscounted
operating income before depreciation, amortization and interest over the
remaining lives of the amortization periods of related goodwill and
intangible assets. The projections are based on the historical trend line of
actual results since the commencement of operations and adjusted for expected
changes in operating results. To the extent such projections indicate that
the undiscounted operating income (as defined above) is not expected to be
adequate to recover the carrying amounts of related intangibles, such
carrying amounts are written down by charges to expense in amounts equal to
the excess of the carrying amount of intangible assets over related
undiscounted operating income. Based on undiscounted operating income (as
defined above) derived from current operating projections, management does
not believe that an impairment of goodwill and other intangibles will exist
on the effective date of the Merger.

   
     Upon Heritage's adoption of FAS 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of," the Company's
policy for identifying impairment of goodwill and other intangible assets
will not change from the method currently in use. However, upon determining
that such impairment has occurred, the impairment will be measured based on
the estimated fair value of the asset. Management does not believe adoption
of FAS 121 will have a material effect on Heritage's consolidated financial
statements.
    

     The Pro Forma Statements and accompanying notes should be read in
conjunction with the consolidated financial statements and related notes of
Heritage, DIMAC and the financial statements of other companies acquired by
DIMAC included herein or previously filed with the Securities Exchange
Commission. The Pro Forma Statements do not purport to present what
Heritage's results of operations or financial position actually would have
been had such transactions or events occurred on the dates indicated, or to
project Heritage's results of operations or financial position for any future
period or at any future date. The pro forma adjustments are based upon
available information and certain adjustments that management believes are
reasonable. In the opinion of management, all adjustments have been made that
are necessary to present fairly the Pro Forma Statements.



                                     23


<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                               SEPTEMBER 30, 1995
                                 (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                    PRO FORMA                                    PRO FORMA
                                                 ADJUSTMENTS FOR                              ADJUSTMENTS FOR
                                    HERITAGE     OTHER HERITAGE    HERITAGE AS     DIMAC        OTHER DIMAC      DIMAC AS
ASSETS                             HISTORICAL    TRANSACTIONS(A)    ADJUSTED    HISTORICAL    TRANSACTIONS(B)    ADJUSTED
- ---------------------------------  -----------  -----------------  -----------  -----------  -----------------  -----------
<S>                                <C>          <C>                <C>          <C>          <C>                <C>
Cash and cash equivalents........   $   1,788       $     (23)      $   1,765    $  --           $      66       $      66
Short-term investments...........       4,750                           4,750       --                              --
Trade receivables, net...........      66,308            (472)         65,836       26,552           3,391          29,943
Inventory........................       6,201                           6,201        8,737                           8,737
Prepaid expenses and other.......       6,372             (66)          6,306        1,397              72           1,469
Deferred income taxes............       5,385                           5,385          166                             166
                                   -----------        -------      -----------  -----------        -------      -----------
  Total current assets...........      90,804            (561)         90,243       36,852           3,529          40,381
Property and equipment, net......      58,374          (1,987)         56,387       19,276           1,500          20,776
Goodwill and other intangibles,
 net.............................     392,046          (5,202)        386,844       25,232          13,227          38,459
Other assets.....................       9,919             (75)          9,844                                       --
                                   -----------        -------      -----------  -----------        -------      -----------
                                    $ 551,143       $  (7,825)      $ 543,318    $  81,360       $  18,256       $  99,616
                                   -----------        -------      -----------  -----------        -------      -----------
                                   -----------        -------      -----------  -----------        -------      -----------
LIABILITIES AND EQUITY
- ---------------------------------
Current portion of long-term
 debt............................   $   3,278       $     (35)      $   3,243    $   6,856       $       3       $   6,859
Accounts payable and accrued
 expenses........................      56,011            (171)         55,840       14,268           1,561          15,829
Other current liabilities........      28,523             (54)         28,469       10,589             690          11,279
                                   -----------        -------      -----------  -----------        -------      -----------
  Total current liabilities......      87,812            (260)         87,552       31,713           2,254          33,967
Long-term debt, less current
 portion.........................     347,102         (14,048)        333,054       44,606          16,002          60,608
Other long-term liabilities......       2,503             (29)          2,474        2,230                           2,230
Deferred income taxes............       5,001                           5,001       --                              --
Stockholders' equity.............     108,725           6,512         115,237        2,811                           2,811
                                   -----------        -------      -----------  -----------        -------      -----------
                                    $ 551,143       $  (7,825)      $ 543,318    $  81,360       $  18,256       $  99,616
                                   -----------        -------      -----------  -----------        -------      -----------
                                   -----------        -------      -----------  -----------        -------      -----------

<CAPTION>
                                      PRO FORMA                      PRO FORMA
                                   ADJUSTMENTS FOR                ADJUSTMENTS FOR    PRO FORMA
                                   MERGER AND DEBT    PRO FORMA   OPTIONAL STOCK    COMBINED AS
ASSETS                                 OFFERING       COMBINED     CONSIDERATION     ADJUSTED
- ---------------------------------  ----------------  -----------  ---------------  -------------
<S>                                <C>               <C>          <C>              <C>
Cash and cash equivalents........    $ 146,413(c)     $   1,831      $               $   1,831
                                         3,669(d)
                                      (150,082)(f)
Short-term investments...........                         4,750                          4,750
Trade receivables, net...........                        95,779                         95,779
Inventory........................                        14,938                         14,938
Prepaid expenses and other.......                         7,775                          7,775
Deferred income taxes............                         5,551                          5,551
                                   ----------------  -----------  ---------------  -------------
  Total current assets...........         --            130,624         --             130,624
Property and equipment, net......                        77,163                         77,163
Goodwill and other intangibles,
 net.............................      195,423(f)       627,726                        627,726
                                         7,000(h)
Other assets.....................        3,587(c)        15,062                         15,062
                                         1,631(g)
                                   ----------------  -----------  ---------------  -------------
                                     $ 207,641        $ 850,575      $  --           $ 850,575
                                   ----------------  -----------  ---------------  -------------
                                   ----------------  -----------  ---------------  -------------
LIABILITIES AND EQUITY
- ---------------------------------
Current portion of long-term
 debt............................    $  (6,250)(e)    $   3,852      $               $   3,852
Accounts payable and accrued
 expenses........................        4,500(f)        76,169                         76,169
Other current liabilities........                        39,748                         39,748
                                   ----------------  -----------  ---------------  -------------
  Total current liabilities......       (1,750)         119,769         --             119,769
Long-term debt, less current
 portion.........................      150,000(c)       596,199        (47,535)(i)     548,664
                                         6,250(e)
                                        44,656(f)
                                         1,631(g)
Other long-term liabilities......                         4,704                          4,704
Deferred income taxes............        7,000(h)        12,001                         12,001
Stockholders' equity.............        3,669(d)       117,902         47,535(i)      165,437
                                         2,665(f)
                                        (6,480)(f)
                                   ----------------  -----------  ---------------  -------------
                                     $ 207,641        $ 850,575      $  --           $ 850,575
                                   ----------------  -----------  ---------------  -------------
                                   ----------------  -----------  ---------------  -------------
</TABLE>

                See accompanying notes to Pro Forma Statements.

                                       24
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1994
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                  PRO FORMA                                    PRO FORMA
                                               ADJUSTMENTS FOR                              ADJUSTMENTS FOR
                                  HERITAGE     OTHER HERITAGE    HERITAGE AS     DIMAC        OTHER DIMAC      DIMAC AS
                                 HISTORICAL   TRANSACTIONS (A)    ADJUSTED    HISTORICAL   TRANSACTIONS (B)    ADJUSTED
                                 -----------  -----------------  -----------  -----------  -----------------  -----------
<S>                              <C>          <C>                <C>          <C>          <C>                <C>
Net revenues...................   $ 317,628       $  64,859       $ 382,487    $ 100,012       $  46,995       $ 147,007
                                 -----------        -------      -----------  -----------        -------      -----------
Cost of services...............     150,970          53,323         204,293       65,430          28,670          94,100
Selling, general and
 administrative................      76,600          11,392          87,992       20,629          11,844          32,473
Depreciation...................      14,676             (87)         14,589        2,155           1,413           3,568
Amortization...................      12,622           1,277          13,899          744             938           1,682
Other..........................       4,922                           4,922          135              42             177
                                 -----------        -------      -----------  -----------        -------      -----------
    Total operating
     expenses..................     259,790          65,905         325,695       89,093          42,907         132,000
                                 -----------        -------      -----------  -----------        -------      -----------
    Operating income...........      57,838          (1,046)         56,792       10,919           4,088          15,007
                                 -----------        -------      -----------  -----------        -------      -----------
Interest expense, net..........     (30,373)         (3,503)        (33,876)      (6,069)           (577)         (6,646)
Other expense, net.............      (2,424)          1,439            (985)      --                              --
                                 -----------        -------      -----------  -----------        -------      -----------
    Income before income
     taxes.....................      25,041          (3,110)         21,931        4,850           3,511           8,361
Income taxes...................       2,742                           2,742        1,865           1,370           3,235
                                 -----------        -------      -----------  -----------        -------      -----------
    Income (loss) before
     extraordinary item........      22,299          (3,110)         19,189    $   2,985       $   2,141       $   5,126
                                                                              -----------        -------      -----------
                                                                              -----------        -------      -----------
Dividends and accretion........     (19,651)         19,651          --
                                 -----------        -------      -----------
Income applicable to common
 stock before extraordinary
 item..........................   $   2,648       $  16,541       $  19,189
                                 -----------        -------      -----------
                                 -----------        -------      -----------
Income per share before
 extraordinary item............   $    0.15                       $    1.10    $    0.64                       $    0.79
                                 -----------                     -----------  -----------                     -----------
                                 -----------                     -----------  -----------                     -----------
Weighted average shares
 outstanding...................      17,381              94          17,475
                                 -----------        -------      -----------
                                 -----------        -------      -----------

<CAPTION>
                                     PRO FORMA                      PRO FORMA
                                  ADJUSTMENTS FOR                ADJUSTMENTS FOR     PRO FORMA
                                  MERGER AND DEBT    PRO FORMA    OPTIONAL STOCK    COMBINED AS
                                     OFFERING        COMBINED     CONSIDERATION      ADJUSTED
                                 -----------------  -----------  ----------------  -------------
<S>                              <C>                <C>          <C>               <C>
Net revenues...................    $                 $ 529,494     $                 $ 529,494
                                    --------        -----------      -------       -------------
Cost of services...............                        298,393                         298,393
Selling, general and
 administrative................         (346)(j)       120,119                         120,119
Depreciation...................                         18,157                          18,157
Amortization...................        6,340(k)         21,921                          21,921
Other..........................                          5,099                           5,099
                                    --------        -----------      -------       -------------
    Total operating
     expenses..................        5,994           463,689          --             463,689
                                    --------        -----------      -------       -------------
    Operating income...........       (5,994)           65,805          --              65,805
                                    --------        -----------      -------       -------------
Interest expense, net..........      (18,051)(l)       (58,573)        4,278(n)        (54,295)
Other expense, net.............                           (985)                           (985)
                                    --------        -----------      -------       -------------
    Income before income
     taxes.....................      (24,045)            6,247         4,278            10,525
Income taxes...................       (2,701)(m)         3,276                           3,276
                                    --------        -----------      -------       -------------
    Income (loss) before
     extraordinary item........    $ (21,344)            2,971     $   4,278         $   7,249
                                    --------                         -------
                                    --------                         -------
Dividends and accretion........                         --                              --
                                                    -----------                    -------------
Income applicable to common
 stock before extraordinary
 item..........................                      $   2,971                       $   7,249
                                                    -----------                    -------------
                                                    -----------                    -------------
Income per share before
 extraordinary item............                      $     .17                       $     .38
                                                    -----------                    -------------
                                                    -----------                    -------------
Weighted average shares
 outstanding...................                         17,475         1,761(n)         19,236
                                                    -----------      -------       -------------
                                                    -----------      -------       -------------
</TABLE>

                See accompanying notes to Pro Forma Statements.

                                       25
<PAGE>
                  HERITAGE MEDIA CORPORATION AND SUBSIDIARIES
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                      NINE MONTHS ENDED SEPTEMBER 30, 1995
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)

<TABLE>
<CAPTION>
                                                  PRO FORMA                                  PRO FORMA
                                               ADJUSTMENTS FOR                            ADJUSTMENTS FOR
                                   HERITAGE    OTHER HERITAGE   HERITAGE AS     DIMAC       OTHER DIMAC     DIMAC AS
                                  HISTORICAL   TRANSACTIONS(A)   ADJUSTED    HISTORICAL   TRANSACTIONS(B)   ADJUSTED
                                  -----------  ---------------  -----------  -----------  ---------------  -----------
<S>                               <C>          <C>              <C>          <C>          <C>              <C>
Net revenues....................   $ 299,065      $  (1,574)     $ 297,491    $  89,030      $  27,209      $ 116,239
                                  -----------       -------     -----------  -----------       -------     -----------
Cost of services................     170,995           (316)       170,679       55,865         17,133         72,998
Selling, general and
 administrative.................      59,391            (16)        59,375       18,202          6,845         25,047
Depreciation....................      11,081           (214)        10,867        2,056            286          2,342
Amortization....................      10,125            289         10,414          956            490          1,446
Other...........................      --                            --               73                            73
                                  -----------       -------     -----------  -----------       -------     -----------
    Total operating expenses....     251,592           (257)       251,335       77,152         24,754        101,906
                                  -----------       -------     -----------  -----------       -------     -----------
    Operating income............      47,473         (1,317)        46,156       11,878          2,455         14,333
                                  -----------       -------     -----------  -----------       -------     -----------
Interest expense, net...........     (26,190)           262        (25,928)      (3,574)        (1,365)        (4,939)
Other expense, net..............         (77)                          (77)                                    --
                                  -----------       -------     -----------  -----------       -------     -----------
    Income (loss) before income
     taxes......................      21,206         (1,055)        20,151        8,304          1,090          9,394
Income taxes....................       5,602                         5,602        3,187            433          3,620
                                  -----------       -------     -----------  -----------       -------     -----------
    Income (loss) before
     extraordinary item.........   $  15,604      $  (1,055)     $  14,549    $   5,117      $     657      $   5,774
                                  -----------       -------     -----------  -----------       -------     -----------
                                  -----------       -------     -----------  -----------       -------     -----------
Income per share before
 extraordinary item.............   $    0.88                     $    0.82    $    0.77                     $    0.87
                                  -----------                   -----------  -----------                   -----------
                                  -----------                   -----------  -----------                   -----------
Weighted average shares
 outstanding....................      17,666                        17,666
                                  -----------                   -----------
                                  -----------                   -----------
<CAPTION>
                                     PRO FORMA                      PRO FORMA
                                  ADJUSTMENTS FOR                ADJUSTMENTS FOR    PRO FORMA
                                  MERGER AND DEBT    PRO FORMA    OPTIONAL STOCK   COMBINED AS
                                      OFFERING       COMBINED     CONSIDERATION      ADJUSTED
                                  ----------------  -----------  ----------------  ------------
<S>                               <C>               <C>          <C>               <C>
Net revenues....................    $                $ 413,730     $                $  413,730
                                     --------       -----------       ------       ------------
Cost of services................                       243,677                         243,677
Selling, general and
 administrative.................         (460)(j)       83,962                          83,962
Depreciation....................                        13,209                          13,209
Amortization....................        4,570(k)        16,430                          16,430
Other...........................                            73                              73
                                     --------       -----------       ------       ------------
    Total operating expenses....        4,110          357,351          --             357,351
                                     --------       -----------       ------       ------------
    Operating income............       (4,110)          56,379          --              56,379
                                     --------       -----------       ------       ------------
Interest expense, net...........      (13,583)(l)      (44,450)        3,209(n)        (41,241)
Other expense, net..............                           (77)                            (77)
                                     --------       -----------       ------       ------------
    Income (loss) before income
     taxes......................      (17,693)          11,852         3,209            15,061
Income taxes....................       (4,099)(m)        5,123         2,662(n)          7,785
                                     --------       -----------       ------       ------------
    Income (loss) before
     extraordinary item.........    $ (13,594)       $   6,729     $     547        $    7,276
                                     --------       -----------       ------       ------------
                                     --------       -----------       ------       ------------
Income per share before
 extraordinary item.............                     $    0.38                      $     0.37
                                                    -----------                    ------------
                                                    -----------                    ------------
Weighted average shares
 outstanding....................                        17,666         1,761(n)         19,427
                                                    -----------       ------       ------------
                                                    -----------       ------       ------------
</TABLE>

                See accompanying notes to Pro Forma Statements.
                                       26
<PAGE>
                         NOTES TO PRO FORMA STATEMENTS


(a) Balance sheet adjustments for Other Heritage Transactions give effect to the
    sale  of television station KEVN in Rapid City, South Dakota for $14 million
    (the KEVN sale), which  sale is expected to  be consummated in January  1996
    and result in a $6.5 million gain, and the related elimination of historical
    assets  and liabilities of KEVN,  as if such sale  had occurred on September
    30, 1995.



   Statements of Operations adjustments for Other Heritage Transactions for  the
    year  ended December 31, 1994  and the nine months  ended September 30, 1995
    are presented below in columnar form. The sale proceeds or fundings relating
    to the transactions discussed in (1)-(6) below are assumed to be applied  to
    amounts   outstanding  under  Heritage's   credit  agreement  at  Heritage's
    historical weighted average interest rates of  7% and 9% for the year  ended
    December   31,  1994  and   the  nine  months   ended  September  30,  1995,
    respectively, assuming all such transactions were consummated as of  January
    1,  1994. The pro forma adjustments relating to the acquisition transactions
    reflect the historical operating results of the respective businesses  prior
    to  their acquisition by Heritage and include adjustments to amortization to
    reflect  amounts  allocated  to  intangible  assets  as  a  result  of   the
    acquisitions  over periods  of 40  and 15  years for  in-store marketing and
    radio station acquisitions, respectively.



                          YEAR ENDED DECEMBER 31, 1994
                                (in thousands)



<TABLE>
<CAPTION>
                                                                                                                 PRO FORMA
                                                             HISTORICAL                                         ADJUSTMENTS
                                      ---------------------------------------------------------                  FOR OTHER
                                                   STRATEGIUM        OTHER                         PRO FORMA      HERITAGE
                                      POWERFORCE      MEDIA     ACQUISITIONS (1) DISPOSITIONS (2)  ADJUSTMENTS  TRANSACTIONS
                                      -----------  -----------  ---------------  --------------  -------------  ------------
<S>                                   <C>          <C>          <C>              <C>             <C>            <C>
Net revenues........................   $  58,901    $   8,092      $   3,015       $   (5,149)   $    --         $   64,859
                                      -----------  -----------       -------          -------    -------------  ------------
Cost of services....................      51,658        2,005          1,280           (1,620)                       53,323
Selling, general and
 administrative.....................       6,225        5,775          1,036           (1,644)                       11,392
Depreciation........................         329          215            191             (822)                          (87)
Amortization........................         155                         534             (224)         812(3)         1,277
Other...............................                                                                                 --
                                      -----------  -----------       -------          -------    -------------  ------------
    Total operating expenses........      58,367        7,995          3,041           (4,310)         812           65,905
                                      -----------  -----------       -------          -------    -------------  ------------
    Operating income (loss).........         534           97            (26)            (839)        (812)          (1,046)
Interest expense, net...............        (155)                       (143)                       (3,205)(4)       (3,503)
Other expense, net..................                                                                 1,439(5)         1,439
                                      -----------  -----------       -------          -------    -------------  ------------
    Income (loss) before
     extraordinary items............         379           97           (169)            (839)      (2,578)          (3,110)
Dividends and accretion.............                                                                19,651(6)        19,651
                                      -----------  -----------       -------          -------    -------------  ------------
Net income applicable to common
 stock..............................   $     379    $      97      $    (169)      $     (839)   $  17,073       $   16,541
                                      -----------  -----------       -------          -------    -------------  ------------
                                      -----------  -----------       -------          -------    -------------  ------------
Weighted average shares
 outstanding........................                                                                    94(6)            94
                                                                                                 -------------  ------------
                                                                                                 -------------  ------------
</TABLE>


                                       27
<PAGE>

                      NINE MONTHS ENDED SEPTEMBER 30, 1995
                                (in thousands)



<TABLE>
<CAPTION>
                                                                                                        PRO FORMA
                                                                  HISTORICAL                           ADJUSTMENTS
                                                        ------------------------------                  FOR OTHER
                                                             OTHER                        PRO FORMA      HERITAGE
                                                        ACQUISITIONS (1) DISPOSITION (2)  ADJUSTMENTS  TRANSACTIONS
                                                        ---------------  -------------  -------------  ------------
<S>                                                     <C>              <C>            <C>            <C>
Net revenues..........................................     $     869       $  (2,443)     $  --         $   (1,574)
                                                             -------     -------------       ------    ------------
Cost of services......................................           309            (625)                         (316)
Selling, general and administrative...................           583            (599)                          (16)
Depreciation..........................................           117            (331)                         (214)
Amortization..........................................           166            (123)           246(6)         289
Other.................................................                                                      --
                                                             -------     -------------       ------    ------------
  Total operating expenses............................         1,175          (1,678)           246           (257)
                                                             -------     -------------       ------    ------------
  Operating income....................................          (306)           (765)          (246)        (1,317)
Interest expense, net.................................          (293)                           555(4)         262
Other expense, net....................................                                                      --
                                                             -------     -------------       ------    ------------
    Income (loss) before extraordinary items..........     $    (599)      $    (765)     $     309     $   (1,055)
                                                             -------     -------------       ------    ------------
                                                             -------     -------------       ------    ------------
</TABLE>



    (1)Represents  historical  operating  results  of  radio  stations  KIHT
       (acquired  March 1994), KKCJ (acquired April 1995) and KXYQ (acquired
       June 1995) for the periods prior to their acquisition by Heritage.




    (2)Represents historical  operating results  of  KDLT (sold  in  October
       1994)  and KEVN (expected to be sold in January 1996) for the periods
       prior to their sale or anticipated sale by Heritage.



    (3)Represents  net  additional   amortization  expense  resulting   from
       Heritage's acquisitions and dispositions as follows (in thousands):



<TABLE>
<CAPTION>
                                                                   YEAR ENDED      NINE MONTHS
                                                                  DECEMBER 31,   ENDED SEPTEMBER
                                                                      1994          30, 1995
                                                                  -------------  ---------------
<S>                                                               <C>            <C>
Eliminate historical amortization expense of acquirees..........    $    (689)      $     (43)
Add amortization expense relating to new intangible balances for
 periods prior to acquisition
 Powerforce ($5.7 million over 40 years)........................          143          --
 Strategium Media ($18.4 million over 40 years).................          384          --
 Radio station acquisitions ($19.9 million over 15 years).......          974             289
                                                                       ------           -----
    Pro forma adjustment........................................    $     812       $     246
                                                                       ------           -----
                                                                       ------           -----
</TABLE>


                                       28
<PAGE>

    (4)Represents  net additional interest expense resulting from Heritage's
       acquisitions and dispositions as follows (in thousands):


   
<TABLE>
<CAPTION>
                                                                   YEAR ENDED     NINE MONTHS
                                                                  DECEMBER 31,  ENDED SEPTEMBER
                                                                      1994         30, 1995
                                                                  ------------  ---------------
<S>                                                               <C>           <C>
Eliminate historical interest expense of acquirees..............   $      298      $     293
Add interest expense relating to new amounts of debt outstanding
 for periods prior to acquisition
 Powerforce ($7.3 million of additional debt)...................         (511)        --
 Strategium Media ($17.8 million of additional debt)............       (1,410)        --
 Radio station acquisitions ($22.7 million and $14.9 million
  of additional debt in 1994 and 1995, respectively)............       (1,179)          (683)
Add interest expense for additional debt used to retire the
 settlement rights ($39 million)................................       (1,593)        --
Deduct interest expense for net proceeds from dispositions......        1,190            945
                                                                  ------------        ------
    Pro forma adjustment........................................   $   (3,205)     $     555
                                                                  ------------        ------
                                                                  ------------        ------
</TABLE>
    


    (5)Represents the elimination of the historical loss on the sale of KDLT
       in October 1994 of $1.4 million.



    (6)Represents the  elimination  of historical  dividends  on  Heritage's
       preferred  stock which was converted to  common stock in January 1994
       and accretion on Heritage's settlement  rights which were retired  in
       July  1994. Assuming  the conversion  of preferred  stock occurred on
       January 1, 1994 also results in  an increase of 94,000 shares in  the
       weighted  average shares outstanding for  the year ended December 31,
       1994.



(b) The unaudited pro forma condensed combined balance sheet as of September 30,
    1995  and the unaudited pro forma consolidated statements of income  for the
    year ended December 31, 1995  and the  nine months ended  September 30, 1995
    give  pro  forma  effect  for  other  DIMAC  transactions  which include the
    acquisitions  of The Direct Marketing Group, Inc. (May 31, 1994), Palm Coast
    Data,  Ltd.  (May  1,  1995), and T.R. McClure and Company, Inc. and Related
    Companies  (October  2,  1995),  as  well  as the initial public offering of
    DIMAC's common  stock  (August  3,  1994), as follows:


                                       29
<PAGE>

                               SEPTEMBER 30, 1995
                                 (in thousands)



<TABLE>
<CAPTION>
                                                                        MCCLURE                      PRO FORMA
                                                                      HISTORICAL                  ADJUSTMENTS FOR
                                                                         AS OF       PRO FORMA      OTHER DIMAC
                                                                        9/30/95     ADJUSTMENTS    TRANSACTIONS
                                                                      -----------  -------------  ---------------
<S>                                                                   <C>          <C>            <C>
ASSETS
Cash and cash equivalents...........................................   $     270   $    (204)(1)    $        66
Trade receivables, net..............................................       3,391        --                3,391
Prepaid expenses and other..........................................          72        --                   72
                                                                      -----------  -------------  ---------------
    Total current assets............................................       3,733        (204)             3,529
Property and equipment, net.........................................         922         578 (2)          1,500
Goodwill and other intangibles, net.................................      --          13,227 (2)         13,227
Other assets........................................................         182        (182)(1)        --
                                                                      -----------  -------------  ---------------
                                                                       $   4,837   $  13,419        $    18,256
                                                                      -----------  -------------  ---------------
                                                                      -----------  -------------  ---------------
LIABILITIES AND EQUITY
Current portion of long-term debt...................................   $   1,446   $  (1,443)(3)    $         3
Accounts payable and accrued expenses...............................       1,601         (40)(3)          1,561
Other current liabilities...........................................         756         (66)(3)            690
                                                                      -----------  -------------  ---------------
    Total current liabilities.......................................       3,803      (1,549)             2,254
Long-term debt, less current portion................................         463      15,539 (4)         16,002
Stockholders' equity................................................         571        (571)(5)        --
                                                                      -----------  -------------  ---------------
                                                                       $   4,837   $  13,419        $    18,256
                                                                      -----------  -------------  ---------------
                                                                      -----------  -------------  ---------------
</TABLE>



(1) Reflects assets not acquired by DIMAC.

(2) Reflects the preliminary  allocation of the purchase  price paid to  McClure
    stockholders   over  the  net  historical   cost  of  assets  acquired.  The
    preliminary allocation  of  the  purchase price  does  not  include  amounts
    payable  under  certain contingent  payment  obligations. Such  payments are
    based on the  attainment by  the newly  formed McClure  Group subsidiary  of
    certain  financial  and operations  performance targets  over the  next four
    years. The contingent payment obligations, if any, will be accounted for  as
    additional goodwill as the payments are made.

(3) Reflects elimination of debt not assumed by DIMAC.



(4)  Reflects the recording of net additional  debt incurred by DIMAC to acquire
    McClure.



(5) Reflects the elimination of all McClure  equity balances as a result of  the
    acquisition.


                                       30
<PAGE>

                          YEAR ENDED DECEMBER 31, 1994
                                (in thousands)



<TABLE>
<CAPTION>
                                                                                                       PRO FORMA
                                                                                                      ADJUSTMENTS
                                                                                                       FOR OTHER
                                                     DMG      PALM COAST    MCCLURE     PRO FORMA        DIMAC
                                                 HISTORICAL   HISTORICAL   HISTORICAL  ADJUSTMENTS    TRANSACTIONS
                                                 -----------  -----------  ---------  --------------  ------------
<S>                                              <C>          <C>          <C>        <C>             <C>
Net revenues...................................   $   6,937    $  12,916   $  27,142  $     --         $   46,995
Cost of services...............................       4,455        7,372      16,843        --             28,670
Selling, general and administrative............       2,022        3,040       9,482      (2,700)(6)       11,844
Depreciation...................................         171          875         225         142(7)         1,413
Amortization...................................          32           33      --             873(8)           938
Other..........................................      --               42      --            --                 42
                                                 -----------  -----------  ---------  --------------  ------------
    Total operating expenses...................       6,680       11,362      26,550      (1,685)          42,907
                                                 -----------  -----------  ---------  --------------  ------------
Operating income...............................         257        1,554         592       1,685            4,088
Interest expense, net..........................        (267)        (314)        (22)         26(9)          (577)
                                                 -----------  -----------  ---------  --------------  ------------
Income (loss) before income taxes..............         (10)       1,240         570       1,711            3,511
Income taxes...................................           3       --              20       1,347 (10        1,370
                                                 -----------  -----------  ---------  --------------  ------------
Income (loss) before extraordinary
 item..........................................   $     (13)   $   1,240   $     550  $      364       $    2,141
                                                 -----------  -----------  ---------  --------------  ------------
                                                 -----------  -----------  ---------  --------------  ------------
</TABLE>



                      NINE MONTHS ENDED SEPTEMBER 30, 1995
                                (in thousands)


   
<TABLE>
<CAPTION>
                                                                                                      PRO FORMA
                                                                                                     ADJUSTMENTS
                                                                                                      FOR OTHER
                                                             PALM COAST    MCCLURE     PRO FORMA        DIMAC
                                                             HISTORICAL   HISTORICAL  ADJUSTMENTS    TRANSACTIONS
                                                             -----------  ---------  --------------  ------------
<S>                                                          <C>          <C>        <C>             <C>
Net revenues...............................................   $   5,198   $  22,011  $     --         $   27,209
Cost of services...........................................       2,874      14,259        --             17,133
Selling, general and administrative........................       1,023       7,289     (1,467)(6)         6,845
Depreciation...............................................          26         218         42 (7)           286
Amortization...............................................         127      --            363 (8)           490
                                                             -----------  ---------    -------       ------------
    Total operating expenses...............................       4,050      21,766     (1,062)           24,754
                                                             -----------  ---------    -------       ------------
Operating income...........................................       1,148         245      1,062             2,455
Interest expense, net......................................         (89)        (44)    (1,232)(9)        (1,365)
Other expense, net.........................................        (349)     --            349 (11)       --
                                                             -----------  ---------    -------       ------------
Income (loss) before income taxes..........................         710         201        179            1,090
Income taxes...............................................      --              48        385 (10)         433
                                                             -----------  ---------    -------       ------------
Income (loss) before extraordinary item....................   $     710   $     153  $    (206)       $      657
                                                             -----------  ---------    -------       ------------
                                                             -----------  ---------    -------       ------------
</TABLE>
    


(6) The selling, general and administrative expense adjustment is as follows
    (in thousands):



<TABLE>
<CAPTION>
                                                                                             YEAR ENDED   NINE  MONTHS
                                                                                            DECEMBER 31,  ENDED SEPTEM-
                                                                                                1994      BER 30, 1995
                                                                                            ------------  ------------
<S>                                                                                         <C>           <C>
Elimination of costs associated with management positions eliminated in connection with
 the sale of DMG to DIMAC and certian professional fees incurred by DMG  and McClure in
 anticipation of each sale................................................................   $     (400)   $     (100)
Elimination of discretionary bonuses related to subchapter S status.......................       (2,300)       (1,367)
                                                                                            ------------  ------------
                                                                                             $   (2,700)   $   (1,467)
                                                                                            ------------  ------------
                                                                                            ------------  ------------
</TABLE>


                                       31

<PAGE>


(7) The depreciation adjustment (based on preliminary purchase price allocation)
    is as follows (in thousands):



<TABLE>
<CAPTION>
                                                                                            NINE MONTHS
                                                                             YEAR ENDED        ENDED
                                                                            DECEMBER 31,   SEPTEMBER 30,
                                                                                1994           1995
                                                                            -------------  -------------
<S>                                                                         <C>            <C>
Increase in depreciation..................................................    $     142      $      42
                                                                            -------------  -------------
                                                                            -------------  -------------
</TABLE>



(8)  The amortization  expense adjustment  (based on  preliminary purchase price
    allocation) is as follows (in thousands):



<TABLE>
<CAPTION>
                                                                                            NINE MONTHS
                                                                             YEAR ENDED        ENDED
                                                                            DECEMBER 31,   SEPTEMBER 30,
                                                                                1994           1995
                                                                            -------------  -------------
<S>                                                                         <C>            <C>
Increase in amortization of goodwill (based on a preliminary weighted
 average life of 25 years)................................................    $     848      $     490
Increase in amortization of non-compete agreements (based on a life of 4
 years)...................................................................           49         --
Increase in amortization of customer list (based on preliminary life of 10
 years)...................................................................           41         --
Elimination of historical amortization on assets not acquired.............          (65)          (127)
                                                                            -------------  -------------
                                                                              $     873      $     363
                                                                            -------------  -------------
                                                                            -------------  -------------
</TABLE>



(9) The interest expense adjustment is as follows (in thousands):



<TABLE>
<CAPTION>
                                                                                            NINE MONTHS
                                                                             YEAR ENDED        ENDED
                                                                            DECEMBER 31,   SEPTEMBER 30,
                                                                                1994           1995
                                                                            -------------  -------------
<S>                                                                         <C>            <C>
Elimination of historical interest expense on debt not assumed............    $    (481)     $    (125)
Increase in interest expense on debt incurred by DIMAC for the various
 acquisitions (based on the average effective interest rate of the
 acquisition debt)........................................................        2,694          1,357
Amortization of debt issuance costs relating to debt incurred by DIMAC for
 the various acquisitions.................................................          111         --
Elimination of interest expense on redemption of $25,000 principal of debt
 retired from proceeds of the initial public offering.....................       (2,066)        --
Elimination of pro rata portion of interest expense on debt incurred by
 DIMAC for the DMG acquisition repaid from proceeds of the initial public
 offering.................................................................         (140)        --
Elimination of amortization of debt issuance costs and original issue
 discount on debt retired from proceeds of the initial public offering....         (144)        --
                                                                            -------------  -------------
                                                                              $     (26)     $   1,232
                                                                            -------------  -------------
                                                                            -------------  -------------
</TABLE>



(10) Reflects  the tax  effects of  the various  transactions based  on  DIMAC's
    estimated marginal tax rate of 39.0%.



(11)  Elimination of historical expense as a result of the Palm Coast write-offs
    prior to acquisition.



(c) Reflects the issuance of $150 million of Notes at an interest rate of  9.25%
    and  receipt  of  related  proceeds, net  of  estimated  financing  costs of
    $3,587,000.


(d) Reflects the  exercise of options  by DIMAC management  to purchase  299,250
    shares  of DIMAC common  stock at various exercise  prices and the resultant
    receipt of cash. Management believes that these optionholders will  exercise
    such options prior to consummation of the Merger.

(e)  Reflects  the reclassification  of the  current  portion of  DIMAC's credit
    agreement to long-term as  the new DIMAC credit  agreement will not  require
    principal payments until 1997.

                                       32
<PAGE>


(f)  Reflects consummation of the Merger  for total consideration as follows (in
    thousands):



<TABLE>
<CAPTION>
                                                                                          ASSUMES CASH
                                                                           ASSUMES CASH     AND STOCK
                                                                              MERGER         MERGER
                                                                           CONSIDERATION  CONSIDERATION
                                                                           -------------  -------------
<S>                                                                        <C>            <C>
Consideration paid to DIMAC shareholders
  Cash (6,790,655 shares outstanding x $28)..............................   $   190,138        --
  Cash (6,790,655 shares outstanding x $21)..............................       --             142,603
  Heritage stock (6,790,655 shares x $7).................................       --              47,535
Consideration paid to remaining DIMAC optionholder.......................         2,665          2,665
Acquisition fees paid to advisors........................................         4,600          4,600
                                                                           -------------  -------------
    Total consideration paid.............................................   $   197,403        197,403
                                                                           -------------  -------------
                                                                           -------------  -------------
</TABLE>



    For purposes of  the Pro  Forma Statements,  the Heritage  Trading Price  is
    assumed  to be $27 per share, resulting  in the issuance of 1,761,000 shares
    of  Heritage  Common  Stock.  Consideration  paid  to  the  remaining  DIMAC
    optionholder results from the exchange of "in-the-money" options to purchase
    155,000 shares of DIMAC Common Stock for options to purchase the same number
    of  shares  of  Heritage  Common  Stock  with  equivalent  exercise  prices,
    resulting in the issuance of  Heritage "in-the-money" options with a  market
    value  of $2,665,000 assuming a Heritage Trading Price of $27 per share. See
    (d) for pro forma treatment of remaining DIMAC options.



    The purchase price has been allocated as follows (in thousands):



<TABLE>
<S>                                                           <C>        <C>
Purchase price                                                           $ 197,403
Historical book values of DIMAC assets and liabilities
  Cash ($66 plus $3,669 (see (d) above))....................      3,735
  Trade receivables, net....................................     29,943
  Inventory.................................................      8,737
  Prepaid expenses and other................................      1,469
  Deferred income taxes.....................................        166
  Property and equipment, net...............................     20,776
  Goodwill and other intangibles............................     38,459
  Accounts payable and accrued expenses.....................    (15,829)
  Other current liabilities.................................    (11,279)
  Debt......................................................    (67,467)
  Other long-term liabilities...............................     (2,230)     6,480
                                                              ---------  ---------
    Total remaining to be allocated.........................               190,923
Accrued liabilities resulting from the Merger...............                 4,500
Adjustment to goodwill and other intangibles................             $ 195,423
                                                                         ---------
                                                                         ---------
Source of Merger consideration
  Cash......................................................             $ 150,082
  Additional borrowings under new credit facility...........                44,656
  Equity, relating to Heritage options (see (d) above)......                 2,665
                                                                         ---------
    Total...................................................             $ 197,403
                                                                         ---------
                                                                         ---------
Elimination of pro forma DIMAC equity (historical
 equity of $2,811 plus $3,669 (see (d) above))..............             $   6,480
                                                                         ---------
                                                                         ---------
</TABLE>



    The purchase price has  been  allocated on  a  preliminary basis  to  assets
    acquired  and liabilities assumed based on their estimated fair values. Book
    values of  DIMAC's  working capital  accounts,  property and  equipment  and
    long-term  debt are assumed to approximate  their fair value. The fair value
    of identifiable intangible assets, such  as customer lists and trained  work
    force,  is  estimated  to be  $20  million  and will  be  amortized  over an
    estimated weighted average life  of 8 years.  Amounts allocated to  customer
    lists  and trained work force represents  management's estimates of the fair
    values of such assets considering previous services provided and anticipated
    future


                                       33
<PAGE>

    services to be provided to such customers and estimated costs of hiring  and
    training  employees of DIMAC. The excess of purchase price over identifiable
    net assets will be amortized over an estimated life of 40 years.



(g) Reflects capitalization of financing costs of $1,631,000 relating to DIMAC's
    new credit agreement.  Such costs  are assumed  to be  paid with  borrowings
    under the agreement.


(h)  Reflects the recognition of deferred income taxes at an estimated effective
    rate of 35% on the excess of book value over tax bases relating to the DIMAC
    net assets to be acquired.


(i) Adjusts pro forma amounts previously  recorded to reflect the payment of  $7
    of  the Merger Consideration in shares of Heritage Common Stock. See (f) for
    calculation of the pro forma adjustment.



(j)  Reflects the elimination of certain corporate expenses of DIMAC which  will
    not   be  incurred  by  the   combined  entities.  Such  expenses  represent
    duplicative costs  or  management fees  which  will  not be  paid  by  DIMAC
    subsequent to the Merger and are comprised of the following (in thousands):



<TABLE>
<CAPTION>
                                                         YEAR ENDED DECEMBER   NINE MONTHS ENDED
                                                              31, 1994        SEPTEMBER 30, 1995
                                                         -------------------  -------------------
<S>                                                      <C>                  <C>
Directors and officers insurance.......................       $      96            $     173
Public company expenses................................          --                      100
Management fees........................................             250                  187
                                                                  -----                -----
  Pro forma adjustment.................................       $     346            $     460
                                                                  -----                -----
                                                                  -----                -----
</TABLE>


(k)  Reflects  incremental amortization  of  intangible assets  acquired  in the
    Merger.


(l) Reflects incremental  interest and  amortization of  deferred finance  costs
    relating  to  the $150  million of  Notes  at 9.25%  and DIMAC's  new credit
    agreement, assuming a  weighted average  interest rate of  9% on  borrowings
    under  such credit agreement  for the year  ended December 31,  1994 and the
    nine months ended September 30, 1995 as follows (in thousands):



<TABLE>
<CAPTION>
                                                            YEAR ENDED      NINE MONTHS ENDED
                                                         DECEMBER 31, 1994  SEPTEMBER 30, 1995
                                                         -----------------  ------------------
<S>                                                      <C>                <C>
Interest on $150 million Notes.........................     $    13,875         $   10,406
Interest on borrowings of $112 million under the new
 DIMAC credit agreement................................          10,238              7,678
Amortization of debt issuance costs....................             584                438
Less: DIMAC interest as adjusted.......................          (6,646)            (4,939)
                                                               --------           --------
  Pro forma adjustment.................................     $    18,051         $   13,583
                                                               --------           --------
                                                               --------           --------
</TABLE>


(m) Reflects the incremental adjustment necessary to present income tax  expense
    of  the combined entities,  assuming the other  transactions of Heritage and
    DIMAC, the Merger and the issuance of the Notes occurred on January 1, 1994.
    Deferred tax assets  have been  recognized to  the extent  that they  offset
    deferred  tax liabilities that will reverse  in the carryforward period. For
    the year  ended December  31, 1994,  pro  forma federal  tax was  offset  by
    previously  unrecognized deferred tax  assets of $5.2  million ($6.3 million
    assuming the Merger Consideration is comprised  of cash and stock). For  the
    nine  months ended September 30, 1995, pro forma tax was partially offset by
    previously unrecognized deferred  tax assets of  $2.2 million ($1.1  million
    assuming the Merger Consideration is comprised of cash and stock).


(n)  Reflects the  reduction in  interest and  increase in  estimated income tax
    expense resulting from  the payment  of $7  of the  Merger Consideration  in
    shares  of Heritage Common  Stock, assuming a Heritage  Trading Price of $27
    per share for the  Heritage Common Stock. Such  adjustment is calculated  by
    multiplying the amount of Merger Consideration to be paid in Heritage Common
    Stock  of $47,535,000 times the assumed weighted average interest rate under
    the new DIMAC credit agreement of 9% for the respective periods.


                                       34





<PAGE>
                         REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders
T. R. McClure and Company, Inc. and Related Companies

    We  have audited the  accompanying combined balance sheets  of T. R. McClure
and Company, Inc. and related  companies as of December  31, 1993 and 1994,  and
the  related combined statements  of operations and  retained earnings, and cash
flows  for  the   years  then   ended.  These  financial   statements  are   the
responsibility  of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the combined financial statements are free of
material misstatement. An audit  includes examining, on  a test basis,  evidence
supporting  the amounts and disclosures in the combined financial statements. An
audit also includes  assessing the  accounting principles  used and  significant
estimates  made  by  management,  as well  as  evaluating  the  overall combined
financial  statement  presentation.  We  believe  that  our  audits  provide   a
reasonable basis for our opinion.

    In  our opinion, the combined financial statements referred to above present
fairly, in  all material  respects, the  combined financial  position of  T.  R.
McClure  and Company, Inc. and related companies  at December 31, 1993 and 1994,
and the combined results of its operations and its cash flows for the years then
ended in conformity with generally accepted accounting principles.

                                          Mortenson and Associates, P.C.,
                                          formerly La Vecchia & Zarro

Nutley, New Jersey
February 1, 1995

                                      35

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
                            COMBINED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

                                     ASSETS

<TABLE>
<CAPTION>
                                                                                      DECEMBER 31
                                                                                  --------------------
                                                                                    1993       1994
                                                                                  ---------  ---------
<S>                                                                               <C>        <C>
Current assets:
  Cash and cash equivalents.....................................................  $      12  $     615
  Accounts receivable -- trade, net of allowance for doubtful accounts of $13 in
   1993, $15 in 1994, and $15 in 1995...........................................      2,625      2,933
  Other current assets..........................................................         22         65
                                                                                  ---------  ---------
    Total current assets........................................................      2,659      3,613

Property, equipment and leasehold improvements:
  Machinery and equipment.......................................................        540        815
  Furniture and fixtures........................................................        292        361
  Lease hold improvements.......................................................        338        345
  Data processing software......................................................        122        161
                                                                                  ---------  ---------
                                                                                      1,290      1,682
Less accumulated depreciation...................................................       (540)      (764)
                                                                                  ---------  ---------
                                                                                        750        918
Due from Stockholders and Affiliates............................................         43        279
Other Assets....................................................................         43         24
                                                                                  ---------  ---------
                                                                                  $   3,495  $   4,834
                                                                                  ---------  ---------
                                                                                  ---------  ---------

                                       LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Cash management liability.....................................................  $     230  $  --
  Accounts payable..............................................................        833        381
  Advances from customers.......................................................        522      2,285
  Accrued liabilities:
    Compensation................................................................        191        232
    Other.......................................................................        499        533
  Income taxes payable..........................................................          7          8
  Line of credit................................................................     --         --
  Current maturities of long-term debt and capital lease obligations............        133        147
                                                                                  ---------  ---------
    Total current liabilities...................................................      2,415      3,586

Long-term debt and capital lease obligations....................................        407        396
                                                                                  ---------  ---------
    Total liabilities...........................................................      2,822      3,982

Stockholders' equity:
  Common stock..................................................................          1          2
  Additional paid-in capital....................................................         39         39
  Retained earnings.............................................................        633        810
  Unrealized gain...............................................................     --              1
                                                                                  ---------  ---------
    Total stockholders' equity..................................................        673        852
                                                                                  ---------  ---------
                                                                                  $   3,495  $   4,834
                                                                                  ---------  ---------
                                                                                  ---------  ---------
</TABLE>

                            See accompanying notes.

                                      36

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
              COMBINED STATEMENTS OF INCOME AND RETAINED EARNINGS
                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                          YEARS ENDED
                                                                          DECEMBER 31
                                                                      --------------------
                                                                        1993       1994
                                                                      ---------  ---------
<S>                                                                   <C>        <C>
Net sales...........................................................  $  17,871  $  27,142
Cost of sales.......................................................     10,782     17,068
                                                                      ---------  ---------
Gross profit........................................................      7,089     10,074

Selling, general and administrative expenses........................      5,209      6,931
Discretionary bonuses...............................................      1,351      2,551
                                                                      ---------  ---------
Income from operations..............................................        529        592

Interest expense, net...............................................         39         22
                                                                      ---------  ---------
Income before provision for state income taxes......................        490        570
Provision for state income taxes....................................         13         20
                                                                      ---------  ---------
Net income..........................................................        477        550

Retained earnings, beginning of period..............................        253        633

Less:
  Dividends.........................................................         67        373
  Retirement of treasury shares.....................................         30     --
                                                                      ---------  ---------
Retained earnings, end of period....................................  $     633  $     810
                                                                      ---------  ---------
                                                                      ---------  ---------
</TABLE>


                            See accompanying notes.

                                      37

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
                       COMBINED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                            YEARS ENDED
                                                                            DECEMBER 31
                                                                        --------------------
                                                                          1993       1994
                                                                        ---------  ---------
<S>                                                                     <C>        <C>
OPERATING ACTIVITIES
Net income............................................................  $     477  $     550
Adjustments to reconcile net income to net cash provided by operating
 activities:
  Depreciation and amortization expense...............................        188        225
  Other...............................................................     --              2
  Changes in net assets and liabilities:
    Accounts receivable...............................................     (1,233)      (308)
    Other assets......................................................          5        (82)
    Accounts payable..................................................        762       (642)
    Advances from customers...........................................        191      1,763
    Accrued liabilities...............................................        357         75
                                                                        ---------  ---------
                                                                              270      1,033
                                                                        ---------  ---------
      Net cash provided by (used in) operating activities.............        747      1,583

INVESTING ACTIVITIES
Purchase of property, plant and equipment.............................       (237)      (345)
Net loans to Stockholders and Affiliates..............................       (273)      (235)
Other.................................................................        (33)         6
                                                                        ---------  ---------
      Net cash used in investing activities...........................       (543)      (574)

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt..............................        435        100
Principal payments on long-term debt and capital lease obligations....       (123)      (134)
Dividends paid........................................................        (66)      (372)
                                                                        ---------  ---------
Net cash used in financing activities.................................        246       (406)
                                                                        ---------  ---------
Net (decrease) increase in cash and cash equivalents..................        450        603
Cash and cash equivalents, beginning of period........................       (438)        12
                                                                        ---------  ---------
Cash and cash equivalents, end of period..............................  $      12  $     615
                                                                        ---------  ---------
                                                                        ---------  ---------
</TABLE>


                            See accompanying notes.

                                      38
<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
                     NOTES TO COMBINED FINANIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)

                     YEARS ENDED DECEMBER 31, 1993 AND 1994



1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF PRESENTATION

    The  combined financial statements  include the accounts of  T. R. McClure &
Company, Inc.,  Creative Commercial  Productions,  Inc., American  Print,  Inc.,
American  Media Direct, Inc., Print America  Direct, Inc. and New Era Marketing,
Inc. collectively referred to as the  Companies. Print America Direct, Inc.  and
American  Data Marketing and  Services, Inc. began operations  in 1995 and 1994,
respectively. The Companies are related through common ownership and management.
All significant intercompany balances and transactions have been eliminated.




    CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

    PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

    Property,  equipment  and  leasehold  improvements  are  recorded  at  cost.
Property and  equipment are  depreciated using  an accelerated  method over  the
respective  asset's  estimated useful  life (which  ranges from  5 to  7 years).
Leasehold improvements are amortized using an accelerated method over the lesser
of the respective asset's estimated useful life or the lease term.

    REVENUE RECOGNITION

    The Companies perform  work in accordance  with individual client  projects.
Revenue  generally is recognized after all work  on a project has been completed
and  the  Companies  can  reasonably  determine  the  amount  of  income  to  be
recognized.

2.  COMMON STOCK
    Details of the Companies' common stock are as follows:

<TABLE>
<CAPTION>
                                                                        SHARES
                                                           SHARES     ISSUED AND
                                              PAR VALUE  AUTHORIZED   OUTSTANDING
                                              ---------  -----------  -----------
<S>                                             <C>        <C>          <C>
T. R. McClure & Company, Inc. ...............   No par      1,000       105.47
Creative Commercial Productions, Inc. .......   No par      1,000       105.47
American Print, Inc. ........................   No par      1,000     1,000
American Media Direct, Inc. .................     $1        1,000       100
American Data Marketing and Services, Inc. ..   No par      1,000     1,000
Print America Direct, Inc. ..................   No par      1,000       100
New Era Marketing, Inc. .....................   No par      1,000       100
</TABLE>

3.  ADVANCES FROM CUSTOMERS
    The  Companies engage in the business of directly mailing a client's
printed advertisements through the hiring of a subcontractor to perform the
mailing.  As a result, the Companies require "mailing"  clients  to provide
postage monies  in  advance, creating  a current liability during the
transition  between the receipt of  postage monies and  the eventual purchase
of postage at the time of mailing.

                                      39

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
               NOTES TO COMBINED FINANIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

3.  ADVANCES FROM CUSTOMERS (CONTINUED)
    In  addition, the Companies pre-bill certain clients for prospective special
order work to be performed in the near future.

4.  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS
    Long-term debt and capital leases consisted of the following:


<TABLE>
<CAPTION>
                                                                              DECEMBER 31
                                                                          --------------------
                                                                            1993       1994
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
$400 term note payable in monthly installments of $7 plus interest at
 1.75% above the prime rate (8.5% and 9.0% at December 31, 1994 and June
 30, 1995, respectively); matures January 1, 1998.......................  $     327  $     247
$100 term note payable in monthly installments of $2 including interest
 at 9.25%; matures November 10, 1999....................................     --            100
$200 term note payable in monthly installments of $3 plus interest at
 1.25% above the prime rate (9.0% at June 30, 1995); matures April 3,
 2000...................................................................     --         --
Note payable to former Stockholder for the purchase of their stock
 holdings in the Companies payable in annual installments of $32 plus
 interest at the lesser of 2% below the prime rate or 10% (4.23% and
 6.5% at December 31, 1994 and June 30, 1995, respectively); matures
 July 1, 1998; collateralized by the related stock holdings of the
 Companies..............................................................        128         96
Other loans for equipment...............................................         16          2
Capital lease obligations...............................................         33         63
Other...................................................................         36         35
                                                                          ---------  ---------
                                                                                540        543
Less current portion....................................................       (133)      (147)
                                                                          ---------  ---------
                                                                          $     407  $     396
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>

    The Companies have entered into a revolving credit agreement (the
Agreement) with Prime Savings Bank for the purpose of financing working
capital needs.  The Agreement  is subject  to a  limit of  $1,460 or  80% of
the aggregate eligible accounts receivable less the sum of all the line of
credit advances  outstanding and  unpaid, and  bears interest  at the bank's
prime rate  plus 0.75%. Amounts extended  under  the  Agreement,  which
includes  the  term  loans  above,  are collateralized  by the  accounts
receivable,  contracts, intangibles, equipment, and inventories of the
Companies and is guaranteed,  jointly and severally,  by T.  R. McClure and
Company, Inc., Creative Commercial Productions, Inc. American Print, Inc.
American  Media Direct,  Inc. American  Promotional Packaging,  Inc. Print
America Direct, Inc., American Data  Marketing and Services Inc., New Era
Marketing Inc. and by all  the Stockholders. There  also is an assignment  of
a $500  life insurance  policy on the  life of Thomas  R. McClure. There
were no outstanding line of credit balances  due as of December  31, 1993 and
1994.

                                      40

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
               NOTES TO COMBINED FINANIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

4.  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS (CONTINUED)
    The  Agreement  places  certain  restrictions  on  the  Companies'  ratio of
liabilities to  tangible net  worth and  requires average  compensating  deposit
balances,  measured quarterly,  equal to at  least 10% of  the average principal
balance.

    Maturities of long-term debt and capital leases as of December 31, 1994  are
as follows:

<TABLE>
<CAPTION>
                                                                    1994
                                                                  ---------
<S>                                                               <C>
1995............................................................  $     147
1996............................................................        179
1997............................................................        144
1998............................................................         33
Thereafter......................................................         40
                                                                  ---------
                                                                  $     543
                                                                  ---------
                                                                  ---------
</TABLE>

5.  EMPLOYEE BENEFITS

    The  Companies sponsor a defined contribution plan which provides retirement
benefits to  substantially all  employees.  Participants may  elect to  defer  a
percentage  up  to  10% of  their  compensation  each year,  subject  to federal
limitations. The Companies  may elect  to make a  discretionary contribution  to
match  a portion of employee contributions to the plan, as well as an additional
discretionary contribution. The Companies' contributions to this plan charged to
expense were $170  and $200  for the  years ended  December 31,  1993 and  1994,
respectively.

    The Companies made payments to certain employees under a discretionary bonus
program. The amount charged to expense under that program was $1,351 and  $2,551
for the years ended December 31, 1993 and 1994, respectively.


6.  LEASE COMMITMENTS
    The  Companies conduct their operations from 12 corporate condominium units,
10 of which  are located  in Valley  Forge, Pennsylvania,  one in  Jacksonville,
Florida  and another  in Chicago, Illinois.  Triple net  annual operating leases
exist on each of these units, which are renewable each year with no  escalation.
Therefore,  the Companies  are responsible  for all  maintenance, insurance, and
real estate taxes on these units.

    Equipment acquired under capital leases  is included in property,  equipment
and  leasehold improvements, and the related  obligations are in long-term debt.
Related amortization is included in depreciation.


    Total  rental  expense,  including  short-term  rentals  and  rentals  under
noncancelable  operating leases, was $272 and  $334 for the years ended December
31, 1993 and 1994, respectively.


    There are no  rental commitments under  noncancelable operating leases  with
initial or remaining terms in excess of one year as of December 31, 1994.

7.  INCOME TAXES
    The Companies have elected by unanimous consent of their stockholders, to be
taxed  under the provisions of Subchapter S  of the Internal Revenue Code. Under
those provisions, the  Companies do not  pay federal corporate  income taxes  on
their  respective  income; instead  the Stockholders  are liable  for individual
federal income  taxes  on their  respective  shares of  the  Companies'  taxable
income.

                                      41

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
               NOTES TO COMBINED FINANIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)
7.  INCOME TAXES (CONTINUED)

    Retained  earnings includes undistributed  S Corporation income  of $553 and
$731 at December 31, 1993 and 1994, respectively.


8.  CONCENTRATION OF CREDIT RISK
    Financial  statement  items  which  potentially  subject  the  Companies  to
concentrations of credit risk are cash on deposit at a financial institution and
trade accounts receivable.

    CASH ON DEPOSIT

    The  Companies  maintain  substantial cash  balances  in one  bank  which is
insured by the Federal Deposit Insurance Corporation up to a maximum of $100 for
each company. At December  31, 1994, uninsured accounts  on deposit amounted  to
$3,629.  The significant difference between this  amount and the amount shown in
the combined balance sheet  is due to  the issuance of  checks by the  Companies
which were outstanding at December 31, 1994.

    ACCOUNTS RECEIVABLE

    The Companies routinely assess the financial strength of their customers and
establish an allowance for uncollectible accounts based upon factors surrounding
the  credit  risk  by  the customers.  Consequently,  the  Companies' management
believes that the accounts receivable credit risk exposure beyond such allowance
is limited.

9.  SUPPLEMENTAL CASH FLOW DISCLOSURES
    Significant noncash  transactions and  supplemental  cash flow  activity  is
summarized as follows:


<TABLE>
<CAPTION>
                                                                             YEARS ENDED
                                                                             DECEMBER 31
                                                                         --------------------
                                                                           1993       1994
                                                                         ---------  ---------
<S>                                                                      <C>        <C>
Noncash transactions:
  Capital lease issued for equipment...................................    $  39      $  38
  Retirement of outstanding treasury stock.............................      112        --
Cash paid during the period for:
  Interest.............................................................       44         43
  Income Taxes.........................................................       10         19
</TABLE>

10. RELATED PARTY TRANSACTIONS
    The  Companies  lease their  facilities in  Valley Forge,  Pennsylvania from
certain Stockholders  of  the  Companies. Lease  payments  for  such  facilities
totaled  $227  and  $261  in  the  years  ended  December  31,  1993  and  1994,
respectively.

    The  Companies provide certain administrative  functions and working capital
funding for certain affiliated entities, which are not included in the  combined
financial  statements. The  Companies are  reimbursed for  their actual expenses
incurred and payments  made on the  behalf of those  entities. Amounts due  from
Affiliates  totaled $2 and $69  at December 31, 1993  and 1994, respectively.


11. SUBSEQUENT EVENTS (UNAUDITED)
    On October 2, 1995 the Companies  sold its operations and substantially  all
of its assets to DIMAC Corporation.

                                      42

<PAGE>
             T. R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES
               NOTES TO COMBINED FINANIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

11. SUBSEQUENT EVENTS (UNAUDITED) (CONTINUED)
    T.  R.  McClure &  Company, Inc.  purchased the  assets of  SuperStuffers (a
general partnership) on July  10, 1995. The purchase  price was $20. Related  to
this transaction, the Company borrowed a $50 term loan from Prime Bank. The loan
has  a term of five years with  monthly principal payments of $0.8 plus interest
at 1.25% above the prime rate.

                                      43


<PAGE>


            T.R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES

                     UNAUDITED COMBINED BALANCE SHEET
                          (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                       SEPTEMBER
                                                                          1995
                                                                       ---------
<S>                                                                     <C>
ASSETS
Current Assets:
  Cash and cash equivalents                                             $  270
  Accounts receivable -- trade, net of allowance for
   doubtful accounts of $17                                              3,390
  Other current assets                                                      75
                                                                        ------
Total current assets                                                     3,735

Property, equipment and leasehold improvements:
  Machinery and Equipment                                                  922
  Furniture and Fixtures                                                   385
  Leasehold improvements                                                   345
  Data processing software                                                 208
                                                                        ------
                                                                         1,860
  Less accumulated depreciation                                           (938)
                                                                        ------
                                                                           922

  Due from Stockholders and Affiliates                                      45
  Other Assets                                                             135
                                                                        ------
                                                                        $4,837
                                                                        ------
                                                                        ------
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable                                                      $  638
  Advances from customers                                                  756
  Accrued liabilities:
    Compensation                                                           100
    Other                                                                  837
  Income taxes payable                                                      27
  Line of credit                                                         1,250
  Current maturities of long-term debt and capital lease obligations       195
                                                                        ------
Total current liabilities                                                3,803

  Long-term debt and capital lease obligations                             463
                                                                        ------
Total liabilities                                                        4,266

Stockholders' equity:
  Common stock                                                               3
  Additional paid-in capital                                                40
  Retained earnings                                                        527
  Unrealized holding gain on marketable securities                           1
                                                                        ------
Total stockholders' equity                                                 571
                                                                        ------
                                                                        $4,837
                                                                        ------
                                                                        ------
</TABLE>

See accompanying notes.



                                     44

<PAGE>

            T.R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES

      UNAUDITED COMBINED STATEMENT OF OPERATIONS AND RETAINED EARNINGS

                            (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                     NINE MONTHS ENDED
                                                        SEPTEMBER 30,
                                                   ---------------------
                                                     1994          1995
                                                   -------       -------
<S>                                                <C>             <C>
Net sales                                          $20,141       $22,011
Cost of sales                                       13,014        14,477
                                                   -------       -------
Gross profit                                         7,127         7,534

Selling, general and administrative expenses         4,839         5,852
Discretionary bonuses                                1,685         1,437
                                                   -------       -------
Income from operations                                 603           245

Other Income and (Expenses):
  Interest expense, net                                (26)          (44)
  Other Income and (Expenses), net                      --            --
                                                   -------       -------
Total Other Income and (Expenses)                      (26)          (44)

Income before provision for state income taxes         577           201
Provisions for state income taxes                       15            48
                                                   -------       -------
Net income                                             562           153

Retained earnings, beginning of period                 633           810

    Less: Dividends                                     66           436
                                                   -------       -------
Retained earnings, end of period                   $ 1,129       $   527
                                                   -------       -------
                                                   -------       -------
</TABLE>

See accompanying notes.


                                     45

<PAGE>

            T.R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES

                 UNAUDITED COMBINED STATEMENT OF CASH FLOWS
                            (DOLLARS IN THOUSANDS)


<TABLE>
<CAPTION>
                                                          NINE MONTHS ENDED
                                                             SEPTEMBER 30,
                                                        ---------------------
                                                          1994          1995
                                                        -------       -------
<S>                                                     <C>             <C>
OPERATING ACTIVITIES

Net income                                              $   562       $   153
Adjustments to reconcile net income to net cash
 used in operating activities:
  Depreciation and amortization expense                     149           213
  Other                                                     (13)            6
  Changes in net assets and liabilities:
    Accounts Receivable                                  (1,095)         (456)
    Other Assets                                            (75)            3
    Accounts Payable                                      1,392           310
    Advances from customers                                 694        (1,595)
    Accrued liabilities                                    (128)          204
                                                        -------       -------
                                                           (891)       (1,315)
                                                        -------       -------
Net cash provided by (used in) operating activities       1,486        (1,162)

INVESTING ACTIVITIES
Purchase of property, plant and equipment                  (380)         (256)
Net loans to Stockholders and Affiliates                    (20)          234
Other                                                         0           (88)
                                                        -------       -------
Net cash used in investing activities                      (400)         (110)

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt                      0         1,500
Principal payments on long-term debt and capital
 lease obligations                                         (139)         (137)
Dividends paid                                              (66)         (436)
                                                        -------       -------
Net cash used in financing activities                      (156)          927
                                                        -------       -------
Net increase (decrease) in cash and cash equivalents        930          (345)
Cash and cash equivalents, beginning of period               12           615
                                                        -------       -------
Cash and cash equivalents, end of period                $   942       $   270
                                                        -------       -------
                                                        -------       -------
</TABLE>


See accompanying notes.


                                     46

<PAGE>


            T.R. MCCLURE AND COMPANY, INC. AND RELATED COMPANIES

              NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS
                          (DOLLARS IN THOUSANDS)
                            SEPTEMBER 30, 1995

NOTE A. BASIS OF PRESENTATION

    The combined financial statements include the accounts of T.R. McClure &
Company, Inc., Creative Commercial Productions, Inc.,  American Print, Inc.,
American Media Direct, Inc.,  American  Data  Marketing  and Services, Inc.,
Print America Direct, Inc., Superstuffers, Inc. and New Era Marketing,  Inc.
collectively referred to as the Companies. The Companies are related through
common ownership and management.  All significant intercompany balances  and
transactions have been eliminated.

    The  unaudited  financial statements reflect all adjustments of a normal
recurring  nature  necessary,  in  the  opinion  of management, for the fair
presentation  of  the  financial position, the results of operations and the
cash flows for the interim periods presented.

NOTE B. SUBSEQUENT EVENTS

     On July 26, 1995, the Companies signed a letter of  intent to sell  its
operations and substantially all of its assets  of  DIMAC  Corporation.  The
sales price, subject to certain working capital changes is $16,000.



                                     47

<PAGE>
               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

To the Partners of
Palm Coast Data, Ltd.
Palm Coast, Florida

    We  have audited  the accompanying balance  sheets of Palm  Coast Data, Ltd.
(the Company) as of December  31, 1993 and 1994,  and the related statements  of
income  and retained earnings and of cash  flows for the years then ended. These
financial statements are  the responsibility  of the  Company's management.  Our
responsibility  is to express an opinion  on these financial statements based on
our audits.

    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, such  financial statements present  fairly, in all  material
respects,  the financial position  of Palm Coast  Data, Ltd. as  of December 31,
1993 and 1994 and the results of its operations and its cash flows for the years
then ended in conformity with generally accepted accounting principles.

                                          Deloitte & Touche LLP

Jacksonville, Florida
March 23, 1995

                                      48

<PAGE>
                             PALM COAST DATA, LTD.
                                 BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                             ASSETS

                                                                                 DECEMBER 31
                                                                             --------------------
                                                                               1993       1994
                                                                             ---------  ---------

Current assets:
<S>                                                                          <C>        <C>
  Cash and cash equivalents................................................  $       7  $     231
  Accounts receivable -- trade, net of allowance for doubtful accounts of
   $36 in 1994.............................................................      2,245      3,280
  Other accounts receivable................................................         11         27
  Prepaid expenses.........................................................         30        105
                                                                             ---------  ---------
Total current assets.......................................................      2,293      3,643

Property, plant and equipment, net.........................................      2,164      2,950
Equipment under capital leases, net........................................      1,538      1,201
Other assets:
  Deferred charges, net of accumulated amortization of $53 and $90 in 1993
   and 1994................................................................        111         95
  Other....................................................................         51        246
                                                                             ---------  ---------
                                                                             $   6,157  $   8,135
                                                                             ---------  ---------
                                                                             ---------  ---------
                           LIABILITIES AND PARTNERS' EQUITY
Current liabilities:
  Accounts payable.........................................................  $      37  $      12
  Advances from customers..................................................         75      1,044
  Accrued liabilities:
    Compensation...........................................................        104        124
    Other..................................................................        181        289
  Current portion of long-term debt........................................        543        600
  Current portion of obligations under capital leases......................        410        352
                                                                             ---------  ---------
Total current liabilities..................................................      1,350      2,421
Long-term debt, net of current portion.....................................      2,297      2,513
Obligations under capital leases, net of current portion...................      1,141        892
                                                                             ---------  ---------
Total liabilities..........................................................      4,788      5,826
Commitments (Notes 3 and 6)
Partners' equity:
  Partners' capital account................................................        600        600
  Retained earnings........................................................        769      1,709
                                                                             ---------  ---------
Total partners' equity.....................................................      1,369      2,309
                                                                             ---------  ---------
                                                                             $   6,157  $   8,135
                                                                             ---------  ---------
                                                                             ---------  ---------
</TABLE>

                            See accompanying notes.

                                      49

<PAGE>
                             PALM COAST DATA, LTD.
                   STATEMENTS OF INCOME AND RETAINED EARNINGS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                              YEARS ENDED
                                                                              DECEMBER 31
                                                                          --------------------
                                                                            1993       1994
                                                                          ---------  ---------

<S>                                                                       <C>        <C>
Revenue.................................................................  $   9,933  $  12,916
Operating expenses......................................................      6,369      8,280
General and administrative expenses.....................................      2,545      3,040
                                                                          ---------  ---------
Income from operations..................................................      1,019      1,596
Other income (expense):
  Interest income.......................................................          9         14
  Interest expense......................................................       (254)      (328)
  Other expense.........................................................     --            (42)
                                                                          ---------  ---------
                                                                               (245)      (356)
                                                                          ---------  ---------
Net income..............................................................        774      1,240
Retained earnings, beginning of period..................................        295        769
Distributions to partners...............................................       (300)      (300)
                                                                          ---------  ---------
Retained earnings, end of period........................................  $     769  $   1,709
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>

                            See accompanying notes.

                                      50

<PAGE>
                             PALM COAST DATA, LTD.
                            STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                              YEARS ENDED
                                                                              DECEMBER 31
                                                                          --------------------
                                                                            1993       1994
                                                                          ---------  ---------

<S>                                                                       <C>        <C>
OPERATING ACTIVITIES
Net income..............................................................  $     774  $   1,240
Adjustments to reconcile net income to net cash provided by operating
 activities:
  Depreciation and amortization expense.................................        548        908
  Changes in net assets and liabilities:
    Accounts receivable.................................................       (295)    (1,051)
    Prepaid expenses....................................................         31        (75)
    Deferred charges....................................................         33        (21)
    Other assets........................................................        (27)      (215)
    Accounts payable....................................................       (227)       (25)
    Accrued compensation................................................         29         20
    Advances from customers.............................................         76        969
    Accrued liabilities.................................................         41        108
                                                                          ---------  ---------
                                                                                209        618
                                                                          ---------  ---------
Net cash provided by operating activities...............................        983      1,858
INVESTING ACTIVITIES
Purchase of property, plant and equipment...............................       (504)      (959)
                                                                          ---------  ---------
Net cash used in investing activities...................................       (504)      (959)
FINANCING ACTIVITIES
Proceeds from issuance of long-term debt................................        270        737
Principal payments on long-term debt....................................       (334)      (750)
Principal payments on capital lease obligations.........................       (249)      (412)
Distributions to partners...............................................       (300)      (300)
Net borrowings under line of credit.....................................     --             50
                                                                          ---------  ---------
Net cash used in financing activities...................................       (613)      (675)
                                                                          ---------  ---------
Net (decrease) increase in cash and cash equivalents....................       (134)       224
Cash and cash equivalents, beginning of period..........................        141          7
                                                                          ---------  ---------
Cash and cash equivalents, end of period................................  $       7  $     231
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>

                            See accompanying notes.

                                      51

<PAGE>
                             PALM COAST DATA, LTD.
                         NOTES TO FINANCIAL STATEMENTS
                             (DOLLARS IN THOUSANDS)

                     YEARS ENDED DECEMBER 31, 1993 AND 1994


1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
    BASIS OF PRESENTATION

    The  financial statements include the accounts of Palm Coast Data, Ltd. (the
Company), a limited partnership organized in the State of Florida and  operating
in  Palm Coast, Florida. The  Company is engaged in  the business of providing a
full range of  subscription fulfillment  and support services  to various  media
publications.


    CASH AND CASH EQUIVALENTS

    All highly liquid debt investments purchased with a maturity of three months
or less are classified as cash equivalents.

    PROPERTY, PLANT AND EQUIPMENT

    Property,  plant  and  equipment  are  carried  at  cost  less   accumulated
depreciation.  Depreciation has been provided on  a straight-line basis based on
the estimated useful lives of the related assets which range from 3 to 28 years.

    LEASED PROPERTY

    The Company leases various equipment and software under capital leases  with
lease terms from 2 to 5 years. The underlying assets acquired are amortized over
either  the lease term or the estimated useful lives in a manner consistent with
the depreciation of the property, plant and equipment. In addition, the  Company
leases  equipment and software under  operating leases with lease  terms up to 4
years.

    DEFERRED CHARGES

    Deferred charges represent organization costs and debt financing charges and
are amortized on a straight-line basis. Organization charges are amortized  over
60 months and debt financing charges are amortized over the life of the loan.

    REVENUE RECOGNITION

    Revenues generally are recognized when services are rendered to customers.

    COMPUTER SOFTWARE

    The  cost of computer software developed internally is charged to expense as
incurred.

    INCOME TAXES

    Palm Coast Data, Ltd. is not a taxable entity and the results of  operations
are  included in  the tax  returns of the  partners. Accordingly,  no income tax
provision is reflected in the accompanying financial statements.

                                      52

<PAGE>
                             PALM COAST DATA, LTD.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

2.  PROPERTY, PLANT AND EQUIPMENT
    Property, plant and equipment at December 31 is summarized as follows:

<TABLE>
<CAPTION>
                                                                             1993       1994
                                                                           ---------  ---------
<S>                                                                        <C>        <C>
Land.....................................................................  $     281  $     281
Buildings................................................................      1,148      1,148
Machinery and equipment..................................................        177        647
Computer equipment.......................................................        503        620
Computer software........................................................        496        505
Furniture and fixtures...................................................         82         99
Building in progress.....................................................     --            563
Automobiles and trucks...................................................     --             19
                                                                           ---------  ---------
                                                                               2,687      3,882
Accumulated depreciation and amortization................................       (523)      (932)
                                                                           ---------  ---------
                                                                           $   2,164  $   2,950
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>

3.  LEASES
    Property under capital leases at December 31 is summarized as follows:

<TABLE>
<CAPTION>
                                                                             1993       1994
                                                                           ---------  ---------
<S>                                                                        <C>        <C>
Machinery and equipment..................................................  $     122  $     173
Computer equipment.......................................................      1,775      1,830
                                                                           ---------  ---------
                                                                               1,897      2,003
Accumulated amortization.................................................       (359)      (802)
                                                                           ---------  ---------
                                                                           $   1,538  $   1,201
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>

    The following is a schedule by years of future minimum lease payments  under
capital  and noncancelable operating  leases together with  the present value of
the net minimum lease payments as of December 31, 1994:

<TABLE>
<CAPTION>
                                                                           CAPITAL    OPERATING
                                                                          ---------  -----------
<S>                                                                       <C>        <C>
1995....................................................................  $     448   $     327
1996....................................................................        399         181
1997....................................................................        369          87
1998....................................................................        215          28
1999....................................................................         12      --
                                                                          ---------       -----
Net minimum lease payments..............................................      1,443         623
Amount representing interest............................................       (199)     --
                                                                          ---------       -----
Present value of net minimum lease payments.............................  $   1,244   $     623
                                                                          ---------       -----
                                                                          ---------       -----
</TABLE>

    Rent expense was $267  and $569 for  the years ended  December 31, 1993  and
1994,  respectively.

                                      53

<PAGE>
                             PALM COAST DATA, LTD.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

4.  LONG-TERM DEBT
    Long-term debt at December 31 consisted of the following:

<TABLE>
<CAPTION>
                                                                                        1993       1994
                                                                                      ---------  ---------
<S>                                                                                   <C>        <C>
$1,704 term note payable in monthly installments of $40 including interest at 6.41%
 (final lump sum payment due February 1, 1998); collateralized in part by a mortgage
 on the property, plant and equipment of the Company and personal guarantees of the
 partners of the Company............................................................  $     332  $   1,383
Flagler County Industrial Revenue Bonds, payable in graduated monthly installments
 plus interest at prime (7.67% at December 31, 1994); matures April 2005;
 collateralized by the property, plant and equipment of the Company.................        867        823
$1,000 construction loan payable in monthly installments of $6, beginning March 1995
 (final lump sum payment due February 1, 2001), plus interest monthly (9% at
 December 31, 1994); interest only payments due until March 1995; collateralized by
 mortgage on property and personal guarantees of the partners of the Company........     --            534
$236 term note payable in monthly installments of $4 plus interest at 7.03%, matures
 March 1999; collateralized by equipment............................................     --            173
$204 term note payable in monthly installments of $3 plus interest at 6.85%, matures
 March 1999; collateralized by equipment............................................     --            200
$2,100 term note payable in monthly installments of $22 plus interest at prime plus
 1/2% (8% at December 31, 1993); collateralized by the property, plant and equipment
 of the Company; repaid during 1994.................................................      1,391     --
Borrowings under line of credit, interest payable monthly at prime (6.25% at
 December 31, 1993); borrowings available at December 31, 1994 of $300..............        250     --
                                                                                      ---------  ---------
                                                                                          2,840      3,113
Less current portion................................................................       (543)      (600)
                                                                                      ---------  ---------
                                                                                      $   2,297  $   2,513
                                                                                      ---------  ---------
                                                                                      ---------  ---------
</TABLE>

    Maturities of long-term debt as of December 31, 1994 are as follows:

<TABLE>
<CAPTION>
                                                                                                  1994
                                                                                                ---------
<S>                                                                                             <C>
1995..........................................................................................  $     600
1996..........................................................................................        642
1997..........................................................................................        676
1998..........................................................................................        297
Thereafter....................................................................................        898
                                                                                                ---------
                                                                                                $   3,113
                                                                                                ---------
                                                                                                ---------
</TABLE>

5.  THRIFT AND PROFIT SHARING PLAN

    The Company  sponsors a  Thrift and  Profit Sharing  Plan (the  Plan)  under
Section  401(k) of the Internal Revenue Code. The Plan allows employees to defer
up to 8% of their income on  a pre-tax basis through voluntary contributions  to
the   Plan.   In   accordance   with   the   provisions   of   the   Plan,   the
Company can contribute  25% of  the employees' basic  contribution. The  Company
contributed  to the Plan approximately  $23 and $28 for  the year ended December
31, 1993 and 1994, respectively.

                                      54

<PAGE>
                             PALM COAST DATA, LTD.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

6.  COMMITMENTS
    Various  equipment purchase agreements are entered into in the normal course
of business.  At December  31,  1994 the  Company  had commitments  to  purchase
equipment for approximately $125, for which deposits had been paid of $21.

7.  SUPPLEMENTAL CASH FLOW DISCLOSURES
    Noncash  transactions and supplemental  cash flow activity  is summarized as
follows:


<TABLE>
<CAPTION>
                                                                 YEARS ENDED
                                                                 DECEMBER 31
                                                             --------------------
                                                               1993       1994
                                                             ---------  ---------

<S>                                                          <C>        <C>
Noncash transactions:
  Note payable issued to refinance debt....................  $  --      $   1,704
  Note payable issued for equipment........................        322        236
  Capital lease issued for equipment.......................      1,377        106
Cash paid during the period for:
  Interest.................................................        270        320
</TABLE>


8.  SUBSEQUENT EVENT (UNAUDITED)

    On May 1, 1995 the Company sold its operations and substantially all of  its
assets to DIMAC Corporation.

                                      55

<PAGE>


                            PALM COAST DATA, LTD.

              UNAUDITED STATEMENTS OF INCOME AND RETAINED EARNINGS
                            (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                        FOUR MONTHS
                                           ENDED
                                          APRIL 30
                                     ------------------
                                      1994        1995
                                     ------      ------
                                         (UNAUDITED)
<S>                                  <C>         <C>
Revenue                              $3,912      $5,198
Operating expenses                    2,657       3,027
General and administrative expenses     909       1,023
                                     ------      ------
Income from operations                  346       1,148
Other income (expense):
  Interest income                         1           5
  Interest expense                     (102)        (94)
  Other expense                         --         (349)
                                     ------      ------
                                       (101)       (438)
                                     ------      ------
Net income                              245         710
Retained earnings, beginning of
 period                                 769       1,709
Distributions to partners               (50)       (300)
                                     ------      ------
Retained earnings, end of period     $  964      $2,119
                                     ------      ------
                                     ------      ------
</TABLE>



                                     56

<PAGE>


                            PALM COAST DATA, LTD.

                      UNAUDITED STATEMENTS OF CASH FLOWS
                            (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                        FOUR MONTHS ENDED
                                                            APRIL 30
                                                        -----------------
                                                         1994       1995
                                                        ------     ------
                                                            (UNAUDITED)
<S>                                                     <C>        <C>
OPERATING ACTIVITIES
Net income                                              $  245     $  710
Adjustments to reconcile net income to net cash
 provided by operating activities:
  Depreciation and amortization expense                    326        153
  Changes in net assets and liabilities:
    Accounts receivable                                   (414)       288
    Prepaid expenses                                       (42)        54
    Other assets                                           (48)       438
    Accounts payable                                       439        171
    Accrued liabilities                                    605         31
                                                        ------     ------
                                                           867      1,135
                                                        ------     ------
Net cash provided by operating activities                1,112      1,845
INVESTING ACTIVITIES
Purchase of property, plant and equipment                 (431)      (560)
                                                        ------     ------
Net cash used in investing activities                     (431)      (560)
FINANCING ACTIVITIES
Proceeds from issuance of long-term debt                   439        385
Principal payments on long-term debt                      (362)      (184)
Principal payments on capital lease obligations           (135)      (117)
Distributions to partners                                  (50)      (300)
                                                        ------     ------
Net cash used in financing activities                     (108)      (216)
                                                        ------     ------
Net (decrease) increase in cash and cash equivalents       573      1,067
Cash and cash equivalents, beginning of period               7        231
                                                        ------     ------
Cash and cash equivalents, end of period                $  580     $1,298
                                                        ------     ------
                                                        ------     ------
</TABLE>


                                     57

<PAGE>


                           PALM COAST DATA, LTD.

                  NOTES TO UNAUDITED FINANCIAL STATEMENTS
                           (dollars in thousands)

          Four Months ended April 30, 1994 and 1995 (Unaudited)

NOTE A. BASIS OF PRESENTATION

     The financial statements include the accounts of Palm Coast Data, Ltd.
(the Company), a limited partnership organized in the State of Florida and
operating in Palm Coast, Florida. The Company is engaged in the business of
providing a full range of subscription fulfillment and support services to
various media publications.

     The unaudited financial statements reflect all adjustments of a normal
recurring nature necessary, in the opinion of management, for the fair
presentation of the results of operations and the cash flows for the interim
periods presented.

NOTE B. SUBSEQUENT EVENT

     On May 1, 1995 the Company sold its operations and substantially all of
its assets to DIMAC Corporation.



                                     58

<PAGE>

                         REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders
The Direct Marketing Group, Inc.

    We  have audited  the accompanying  balance sheets  of The  Direct Marketing
Group, Inc.  at  December  31, 1992  and  1993,  and the  related  statement  of
operations,  cash flows and stockholders' (deficiency) for the years then ended.
These financial statements are the  responsibility of the Company's  management.
Our  responsibility is to express an opinion on these financial statements based
on our audits.

    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial  statements referred to above present  fairly,
in  all material respects, the financial position of the Direct Marketing Group,
Inc. at December 31, 1992  and 1993, and the results  of its operations and  its
cash  flows  for the  years  then ended  in  conformity with  generally accepted
accounting principles.

    As discussed in Notes 1,  5 and 14 to the  financial statements, on May  31,
1994,  the Company sold  its business and  substantially all of  its assets in a
transaction approved by both  the Company's shareholders  and IBJ Schroder  Bank
and Trust Company (the "Bank"), its principal secured creditor and a significant
Company  shareholder. Prior to the May 31, 1994 sale, the Company was in default
of certain covenants of its indebtedness to the Bank.

    As discussed  in the  notes to  the financial  statements, the  Company  has
entered  into  significant  transactions  with  stockholders  and  other related
parties on a basis agreed to among the parties.

                                          Leslie Sufrin and Company, P.C.

New York, New York
May 31, 1994, except for Note 14(e)
which date is June 29, 1994

                                      59

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                                 BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                            ASSETS

                                                                               DECEMBER 31,
                                                                           --------------------
                                                                             1992       1993
                                                                           ---------  ---------

Current assets:
<S>                                                                        <C>        <C>
  Cash and cash equivalents..............................................  $   2,225  $     767
  Trade receivables, less allowance for doubtful accounts of $108 in 1992
   and $75 in 1993.......................................................      2,830      2,932
  Inventory -- work-in-process...........................................        793        375
  Prepaid postage........................................................         91         40
  Other current assets...................................................        156        160
                                                                           ---------  ---------
    Total current assets.................................................      6,125      4,274

Property, equipment and leasehold improvements:
  Machinery and equipment................................................      5,182      5,567
  Furniture and fixtures.................................................      1,147      1,153
  Leasehold improvements.................................................        453        453
  Data processing software...............................................        158        234
                                                                           ---------  ---------
                                                                               6,940      7,407
Less accumulated depreciation............................................     (5,745)    (6,230)
                                                                           ---------  ---------
                                                                               1,195      1,177

  Affiliates receivables.................................................        510        504
  Other non-current assets...............................................        261        249

Intangible assets:
  Goodwill                                                                        50         50
  Debt issuance costs....................................................        366        366
                                                                           ---------  ---------
                                                                                 416        416
  Less accumulated amortization..........................................        (36)      (114)
                                                                           ---------  ---------
                                                                                 380        302
                                                                           ---------  ---------
                                                                           $   8,471  $   6,506
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>

                            See accompanying notes.

                                      60

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                           BALANCE SHEETS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                           LIABILITIES AND STOCKHOLDERS DEFICIENCY

<S>                                                                      <C>        <C>
                                                                             DECEMBER 31,
                                                                         --------------------
                                                                           1992       1993
                                                                         ---------  ---------

Current liabilities:
  Accounts payable.....................................................  $   1,524  $   1,462
  Advances from customers..............................................      2,488      1,319
  Bank overdraft.......................................................        566        210
Accrued liabilities:
  Compensation.........................................................        199        294
  Interest.............................................................         59         53
  Other................................................................      1,644        778
Industrial Development Revenue Bonds...................................        273     --
ESOT debt-current......................................................        525      3,300
Bank loans-current.....................................................     --          9,535
Due to stockholder.....................................................        120         60
Capital lease obligations..............................................         96        186
                                                                         ---------  ---------
  Total current liabilities............................................      7,494     17,197
ESOT debt..............................................................      3,475     --
Bank loans.............................................................      8,235     --
Capital lease obligations..............................................        158        326
Deferred rent benefit..................................................        300        140
Due to stockholder.....................................................         70     --
                                                                         ---------  ---------
  Total liabilities....................................................     19,732     17,663

Commitments and contingencies (Note 13)
Stockholders' deficiency:
  Common stock: Authorized and issued 600,000 shares, $0.01 par
   value...............................................................          6          6
  Additional paid-in capital...........................................      1,094      1,094
  Accumulated (deficit)................................................     (5,949)    (6,540)
                                                                         ---------  ---------
                                                                            (4,849)    (5,440)
  Treasury stock, at cost, 36,493.83 shares in 1992 and 36,728.58
   shares in 1993......................................................     (2,412)    (2,417)
  ESOT loan contra account.............................................     (4,000)    (3,300)
                                                                         ---------  ---------
    Total stockholders' deficiency.....................................    (11,261)   (11,157)
                                                                         ---------  ---------
                                                                         $   8,471  $   6,506
                                                                         ---------  ---------
                                                                         ---------  ---------
</TABLE>

                            See accompanying notes.

                                      61

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                            STATEMENTS OF OPERATIONS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                                  YEAR ENDED
                                                                                                 DECEMBER 31
                                                                                             --------------------
                                                                                               1992       1993
                                                                                             ---------  ---------
<S>                                                                                          <C>        <C>
Sales......................................................................................  $  17,760  $  16,020
Cost of sales..............................................................................     11,619     10,482
Gross profit...............................................................................      6,141      5,538
Operating expenses:
  Sales expenses...........................................................................      2,271      2,276
  General and administrative...............................................................      2,424      2,412
  Other general expenses...................................................................         21         78
                                                                                             ---------  ---------
                                                                                                 4,716      4,766
                                                                                             ---------  ---------
Income from operations.....................................................................      1,425        772
Other expense..............................................................................      2,400     --
Interest expense...........................................................................        894        683
                                                                                             ---------  ---------
Income (loss) before ESOT principal payments and benefit (provision) for income taxes......     (1,869)        89
ESOT principal payments....................................................................      2,000        700
Income (loss) before income taxes..........................................................     (3,869)      (611)
Benefit (provision) for income taxes.......................................................        (15)        20
                                                                                             ---------  ---------
Net income (loss)..........................................................................  $  (3,884) $    (591)
                                                                                             ---------  ---------
                                                                                             ---------  ---------
</TABLE>

                            See accompanying notes.

                                      62

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                     STATEMENTS OF STOCKHOLDERS' DEFICIENCY
                     YEARS ENDED DECEMBER 31, 1992 AND 1993
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                            NUMBER OF SHARES
                                         ----------------------                 ADDITIONAL                            ESOT DEBT
                                          COMMON     TREASURY                     PAID-IN    ACCUMULATED   TREASURY    CONTRA
                                           STOCK       STOCK     COMMON STOCK     CAPITAL     (DEFICIT)      STOCK     ACCOUNT
                                         ---------  -----------  -------------  -----------  ------------  ---------  ---------
<S>                                      <C>        <C>          <C>            <C>          <C>           <C>        <C>
Balance -- December 31, 1991...........    530,543    69,457.00    $       5     $   1,394    $   (2,065)  $    (216) $  (8,325)
Repurchase of treasury shares..........     --         8,639.78       --            --            --            (170)    --
Issuance of shares, including
 reissuance of 3,993 shares from
 treasury..............................     69,457   (73,450.00)           1          (300)       --             299     --
Net loss -- 1992.......................     --          --            --            --            (3,884)     --         --
Reduction in ESOT debt, contra
 account...............................     --          --            --            --            --          --          2,000
Assumption of ESOT debt by the Company
 and related acquisition of treasury
 share.................................     --        31,847.05       --            --            --          (2,325)     2,325
                                                                          --
                                         ---------  -----------                 -----------  ------------  ---------  ---------
Balance -- December 31, 1992...........    600,000    36,493.83            6         1,094        (5,949)     (2,412)    (4,000)
Repurchase of treasury shares..........     --           234.75       --            --            --              (5)    --
Net loss -- 1993.......................     --          --            --            --              (591)     --         --
Reduction in ESOT debt, contra
 account...............................     --          --            --            --            --          --            700
                                                                          --
                                         ---------  -----------                 -----------  ------------  ---------  ---------
Balance -- December 31, 1993...........    600,000    36,728.58    $       6     $   1,094    $   (6,540)  $  (2,417) $  (3,300)
                                                                          --
                                                                          --
                                         ---------  -----------                 -----------  ------------  ---------  ---------
                                         ---------  -----------                 -----------  ------------  ---------  ---------

<CAPTION>

                                           TOTAL
                                         ---------
<S>                                      <C>
Balance -- December 31, 1991...........  $  (9,207)
Repurchase of treasury shares..........       (170)
Issuance of shares, including
 reissuance of 3,993 shares from
 treasury..............................     --
Net loss -- 1992.......................     (3,884)
Reduction in ESOT debt, contra
 account...............................      2,000
Assumption of ESOT debt by the Company
 and related acquisition of treasury
 share.................................     --

                                         ---------
Balance -- December 31, 1992...........    (11,261)
Repurchase of treasury shares..........         (5)
Net loss -- 1993.......................       (591)
Reduction in ESOT debt, contra
 account...............................        700

                                         ---------
Balance -- December 31, 1993...........  $ (11,157)

                                         ---------
                                         ---------
</TABLE>

                            See accompanying notes.

                                      63

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                            STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                              YEARS ENDED DECEMBER
                                                                                                      31,
                                                                                              --------------------
                                                                                                1992       1993
                                                                                              ---------  ---------
<S>                                                                                           <C>        <C>
OPERATING ACTIVITIES
  Net income (loss).........................................................................  $  (3,884) $    (591)
  Adjustments to reconcile net income (loss) to net cash provided (used) by operating
   activities:
    Reduction in ESOT debt contra account...................................................      2,000        700
    Reserve for affiliates receivables......................................................      1,915     --
    Depreciation expense....................................................................        555        485
    Amortization expense....................................................................         21         78
    Write-off of ESOT restructuring costs...................................................        289     --
    Bad debt expense........................................................................         48        (33)
    Deferred rent expense...................................................................        350       (135)
  Changes in net assets and liabilities:
    Accounts receivables....................................................................       (415)       (69)
    Inventories and postage.................................................................       (739)       469
    Other assets............................................................................        115          8
    Accounts payable........................................................................        113        (62)
    Advances from customers.................................................................      1,835     (1,169)
    Bank overdraft..........................................................................        519       (356)
    Accrued liabilities.....................................................................        (58)      (774)
    Deferred rent...........................................................................     --            (28)
                                                                                              ---------  ---------
      Net cash provided by (used in) operating activities...................................      2,664     (1,477)
                                                                                              ---------  ---------
INVESTING ACTIVITIES
  Repayment of affiliates receivables.......................................................      2,200     --
  Advances to affiliates....................................................................       (706)         6
  Capital expenditures......................................................................        (50)      (112)
                                                                                              ---------  ---------
      Net cash provided by (used in) investing activities...................................      1,444       (106)
                                                                                              ---------  ---------
FINANCING ACTIVITIES
  Repayment of Industrial Development Revenue Bond..........................................     --           (273)
  Increase (decrease) in due to stockholder.................................................          5       (130)
  Proceeds from bank loans..................................................................        660      1,300
  Repayment of ESOT debt....................................................................     (2,000)      (700)
  Payment of bank refinancing costs.........................................................       (367)    --
  Payment on capital lease obligations......................................................        (83)       (97)
  Repurchase of Treasury shares.............................................................       (170)        (5)
                                                                                              ---------  ---------
      Net cash provided by (used in) financing activities...................................     (1,955)        95
                                                                                              ---------  ---------
Net increase (decrease) in cash and cash equivalents........................................      2,153     (1,488)
Cash and cash equivalents -- beginning of period............................................        102      2,255
                                                                                              ---------  ---------
Cash and cash equivalents -- end of period..................................................  $   2,255  $     767
                                                                                              ---------  ---------
                                                                                              ---------  ---------
</TABLE>

                            See accompanying notes.

                                      64

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                      STATEMENTS OF CASH FLOWS (CONTINUED)
                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                           YEARS ENDED DECEMBER
                                                                                   31,
                                                                           --------------------
                                                                             1992       1993
Supplemental schedule of cash flows:                                       ---------  ---------
<S>                                                                        <C>        <C>        <C>     <C>
  Cash paid during the for:
    Interest.............................................................    $890       $689
    Income taxes.........................................................    $  2       $  3
</TABLE>

Supplemental schedule of non-cash financing activities:

    In 1992, the Company assumed $2,325 of the ESOT debt on behalf of the  ESOP,
and acquired 31,847.05 shares of treasury stock.

    In  1992, accrued interest payable of $535 on the ESOT debt was converted to
a bank loan.

    In 1992, advances to affiliates of  $220 was repaid when a security  deposit
for the Farmingdale facility, advanced by the principal stockholder on behalf of
the Company, was applied against unpaid rent.

    Capital  lease obligations of  $355 were incurred in  1993, when the Company
entered into leases for machinery and equipment.

                                      65

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                         NOTES TO FINANCIAL STATEMENTS

                             (DOLLARS IN THOUSANDS)

                     YEARS ENDED DECEMBER 31, 1992 AND 1993

1.  BASIS OF PRESENTATION
    The Direct Marketing Group, Inc. (the "Company") provides creative, printing
and mailing services.

    On April 22, 1994, the Company and DIMAC Direct Inc. ("DDI") signed a letter
of  intent whereby DDI agreed to purchase substantially all of the assets of the
Company for $9,220 (subject to a  working capital adjustment as defined) and  to
assume certain of its liabilities. On May 12, 1994, the Company and DDI signed a
definitive  purchase agreement; such purchase transaction closed on May 31, 1994
(See Note 14).

    As mentioned  in  the  accompanying  notes, the  Company  has  entered  into
significant  transactions with stockholders and other related parties on a basis
agreed to among the parties.

    Certain reclassifications  have  been  made to  the  accompanying  financial
statements to conform to the DDI financial statement presentation.

2.  SIGNIFICANT ACCOUNTING POLICIES
    REVENUE RECOGNITION

    All  revenues, direct costs  and related profits  for specific customers are
recognized when the projects completed.

    Direct costs associated with work-in-progress are deferred and reflected  as
inventory  until the projects are completed.  Progress billings to customers for
jobs-in-process are classified as advances from customers and are deferred until
the projects are completed.

    CASH AND CASH EQUIVALENTS

    The Company considers all bank  money market accounts and other  investments
with a maturity of three months or less to be cash equivalents.

    The  Company maintains  a majority of  its cash balances  with two financial
institutions. The Federal Deposit Insurance  Corporation insures balances up  to
$100.  At  various times  throughout  the year,  the  Company's balance  at each
financial institution exceeded this limit.  The Company has not experienced  any
losses  in these  accounts and  believes it  is not  exposed to  any significant
credit risk on cash and cash equivalents.

    DEPRECIATION AND AMORTIZATION

    (a) Furniture and equipment are recorded  at cost and are depreciated  using
the  straight-line method  over their  estimated useful  lives (principally 5-10
years). Leasehold improvements are recorded at  cost and are amortized over  the
lesser  of their estimated useful lies or lease terms. Expenditures for renewals
and improvements which extend the useful lives of assets are capitalized,  while
maintenance and repairs are charged to operations as incurred.

    (b)  Financing costs  associated with  Industrial Development  Revenue Bonds
were amortized on a  straight-line basis over  the terms of  the bonds and  have
been  fully amortized (See Note 4). Refinancing costs of the ESOT loan (See Note
5) were amortized on a straight-line basis  over the term of the loan, and  were
fully  written  off  at  the  time of  the  September  1992  restructuring. Fees
associated with the September 1992 restructuring  of the bank and ESOT debt  are
being  amortized over the term of the  restructured Bank and ESOT debt (See Note
5) and they will  be written off  in 1994, upon the  closing of the  transaction
discussed in Note 14.

                                      66

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

2.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    INCOME TAXES

    Taxable  income  (loss)  for  income  tax  purposes  differs  from  that for
financial statement  purposes  principally due  to  timing differences  such  as
reserves for affiliates receivables, repayment of principal and interest on ESOT
debt,  depreciation, certain accrued expenses and  in 1992 only, the accumulated
accrual to cash basis difference as of February 9, 1989 when the Company  ceased
to be treated as an S Corporation.

    In 1993, the Company adopted Statement of Financial Accounting Standards No.
109  ("SFAS 109"), "Accounting for Income Taxes,"  which requires the use of the
asset and liability approach for  financial accounting and reporting for  income
taxes. As permitted by SFAS 109, the financial statements for 1992 have not been
restated.  In 1993, deferred income taxes have been provided, net of a valuation
allowance  for  realization  based  on  the  difference  between  the  financial
statement  and income  tax basis of  assets and liabilities  using statutory tax
rates in effect.

3.  AFFILIATES RECEIVABLES
    The principal stockholder of the  Company is also the principal  stockholder
of  certain other entities in related business enterprises. Advances made by the
Company to these enterprises, as well as to the principal stockholder, have been
classified  as   affiliates   receivables.   In  1992,   certain   general   and
administrative  expenses were  allocated to  these affiliates  based upon mutual
agreement of the parties.

    (a)  Due  from   Response  Communications,  Inc.   ("RCI"),  a   corporation
wholly-owned  by  the  principal stockholder  of  the Company,  consists  of the
working capital advances  and corporate  overhead charges allocated  on a  basis
agreed  upon by the parties, as well as the cost of the acquisition of rights to
computer software  developed  by CDSSI  (another  company wholly  owned  by  the
principal  stockholder). The Company had previously  advanced funds to CDSSI for
the development of this software. In 1992, the principal stockholder, on  behalf
of the RCI, repaid $2,200 of the working capital advances and corporate overhead
charges.  Furthermore,  in  1992,  the  operations  of  RCI  were  substantially
discontinued and  the Company  will be  unable  to recover  any portion  of  its
receivable  from RCI remaining  at December 31, 1992.  Accordingly, in 1992, the
Company fully reserved $1,915 for this receivable in the accompanying  financial
statements (See Note 10).

    (b)  The Company  has made  non-interest bearing  advances to  its principal
stockholder. In 1992, a  portion of such advances  were repaid, when a  security
deposit  for the Farmingdale facility, advanced  by the principal stockholder on
behalf of the Company, was applied against unpaid rent (See Note 7). At December
31, 1992  and  1993, due  from  the principal  stockholder  was $510  and  $504,
respectively.

4.  INDUSTRIAL DEVELOPMENT REVENUE BONDS
    In  July 1985, IBJ Schroder  Bank and Trust Co.  (the "Bank") purchased from
the Suffolk County Industrial Development Agency a $1,500 bond. The proceeds  of
the  bond were used for construction and renovation of the Company's facility in
Farmingdale, New York along with the purchase and installation of machinery  and
equipment.  The bond bore interest at 69 percent of the prime rate (6 percent at
December 31, 1992), payable semi-annually,  along with semi-annual sinking  fund
payments  of $136 until  its redemption. Repayment of  the principal thereon due
January 1, 1992 and July  1, 1992 was deferred with  the agreement of the  Bank,
until  December 31,  1992, and  was repaid  on January  7, 1993.  The agreements
provided for commitment  fees to be  paid to the  Bank of 1  percent per  annum,
payable  quarterly in advance. In 1992,  interest expense and commitment fees of
approximately $12 were incurred.

                                      67

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

5.  BANK LOANS AND ESOT DEBT
    Bank loans and ESOT debt consisted of:

<TABLE>
<CAPTION>
                                                                                      DECEMBER 31,
                                                                                  ---------------------
                                                                                    1992        1993
                                                                                  ---------  ----------
<S>                                                                               <C>        <C>
ESOT debt (a)...................................................................  $   4,000  $    3,300
Working capital line (b)........................................................      1,875       3,300
Term loan A (c).................................................................      2,610       2,785
Term loan B (c).................................................................      2,250       2,250
Term loan D (d).................................................................      1,500       1,500
                                                                                  ---------  ----------
Total bank loans and ESOT debt..................................................     12,235      12,835
Bank loans and ESOT debt -- current.............................................       (525)    (12,835)
                                                                                  ---------  ----------
Bank loans and ESOT debt -- non-current.........................................  $  11,710  $   --
                                                                                  ---------  ----------
                                                                                  ---------  ----------
</TABLE>

    The Company, RCI (a related party), the ESOT Plan, the principal stockholder
and the  Bank entered  into agreements  dated as  of September  30, 1992,  which
restructured  all  of  the Bank's  then  outstanding  debt of  the  Company, the
principal stockholder and the ESOT. As part of the restructuring, the  principal
stockholder  repaid $2,000  of the ESOT  debt on  behalf of the  Company and the
Company assumed $2,325 of ESOT debt, along with unpaid ESOT interest of $535. In
addition, as part of the restructuring, the  Bank forgave a $1,000 loan made  to
RCI. The restructuring resulted in the reduction of the ESOT debt from $8,325 to
$4,000 and an increase in the Company's overall bank indebtedness by $575.

    The  restructured  ESOT  debt is  jointly  and severally  guaranteed  by the
Company and on a limited basis, by  the principal stockholder. All bank debt  is
secured  by a first  security interest in  all of the  Company's assets, and the
principal stockholder also  guarantees the  Bank debt  on a  limited basis.  The
guarantee  of  the  principal  stockholder  is  limited  to  the  value  of such
stockholder's investments held by  the Bank in a  trust account, along with  all
dividends  and  capital gain  or other  distributions thereon,  plus all  of the
principal stockholder's stock  in RCI  and all of  his shares  of Company  stock
(203,950)  at December 31, 1992 and 1993. In addition, the unallocated shares of
the ESOT (54,791  and 40,141  shares, respectively),  at December  31, 1992  and
1993, are pledged as collateral for the ESOT debt.

    In  addition, as part of the  restructuring, the Bank acquired 73,500 shares
and  106,500  shares  in  the  Company  from  the  Company  and  its   principal
stockholder,  respectively,  for an  aggregate  180,000 shares  in  the Company.
Since, at the  time of  the restructure,  the Company's  authorized shares  were
limited  to 600,000, the Company could not issue  to the Bank the full number of
shares it initially agreed to provide  the Bank. The principal stockholder  made
up  for this shortfall by temporarily transferring to the Bank additional shares
(the "Additional Shares") over and above  the shares he had initially agreed  to
provide  the Bank. It  was the intent of  the Company to  increase the number of
authorized shares  from  600,000  to  2,000,000  and  issue,  to  the  Bank,  an
additional  102,067 shares. Upon this  additional share issuance, the Additional
Shares would  be returned  by the  Bank  to the  principal stockholder  and  the
Company  and  the principal  stockholder would  have provided  25 percent  and 5
percent respectively of the Bank's original  20 percent ownership. In 1993,  the
principal  stockholder agreed to  permanently transfer the  71,477 shares he had
initially temporarily transferred to the Bank. Accordingly the Company will  not
increase  the number of its authorized shares. No gain on the 1992 restructuring
has been recognized in the accompanying financial statements since the repayment
of  principal  and  interest  on  the  ESOT  debt  and  other  bank  loans,   as
restructured, equals the carrying among of debt prior to restructuring.

    The  Agreement covering the stock issuance to the Bank also provided for the
Bank to  transfer  shares  annually, to  the  Company,  within 10  days  of  the
Company's  satisfaction of its  annual financial reporting  requirements, as set
forth in the Restructuring Agreement, provided the Company is not in default  of
any
                                      68

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

5.  BANK LOANS AND ESOT DEBT (CONTINUED)
provision of the Restructuring Agreement. An aggregate of 36,000 shares  can  be
transferred  to  the  Company  if  the authorized  number of  shares remains  at
600,000,  and  42,120 shares  can be  transferred if  the authorized  shares are
increased to 2,000,000. The Company did  not earnback shares of incentive  stock
in  1992 or 1993 as it was in default of certain provisions of the Restructuring
Agreement.

    In addition, the Company, provided it has not defaulted under any  provision
of  the Restructuring Agreement or  any other Loan Agreement,  has the option to
acquire all of the Bank's shares at option prices which increase from $11.34 per
share in 1992 to $29.17 per share in 1997, based upon 600,000 shares authorized.
Such option was not exercised at December 31, 1992, or 1993.

    The Bank  Restructuring  Agreement  contains  limitations  on  indebtedness,
ownership, permitted investments, certain financial ratio tests, and a borrowing
base  test related to its  working capital line [See  Note 5(b). At December 31,
1992 and 1993, the Company  was not and continues to  not be in compliance  with
certain  convenants (See Note  5(b)). The Bank  waived such defaults  on July 6,
1993, and again on August 19, 1993 and October 29, 1993. This later  forbearance
letter  (the "Forbearance Agreement") expired on  November 15, 1993, after which
date the Company  and the Bank  continued to further  renegotiate and amend  the
Bank  Restructuring Agreement. On May 2, 1994, the Company and the Bank executed
a letter agreement whereby the Bank extended the Forbearance Agreement,  pending
completion of the matters discussed in Note 14, as well as rendering its consent
to  such transaction. Further, the Bank and  the Company agreed that such letter
agreement will neither waive or impair the Bank's rights or remedies pursuant to
the Forbearance  Agreement and  the Restructuring  Agreement, nor  constitute  a
waiver  of  default,  unless such  defaults  are  cured in  accordance  with the
Restructuring Agreement. Accordingly,  the bank  loans and ESOT  debt have  been
classified as a current liability at December 31, 1993.

    (a)  ESOT DEBT  -- The  ESOT debt, which  had previously  been refinanced in
1990, was again restructured  in September 1992. The  restructured ESOT debt  is
payable in 17 quarterly installments of $175 beginning April 1, 1993 and a final
payment  of $1,025 on July  1, 1997, the maturity date  of the loan. Interest on
the restructured ESOT debt is at the Bank's base rate (6 percent at December 31,
1992 and 1993). Interest expense on the ESOT debt was $495 and $227 in 1992  and
1993,  respectively,  and  payable  monthly  in  arrears.  The  Company  and the
principal stockholder (to a limited extent) are guarantors of the ESOT loan  and
the  unallocated  shares  sold  to  the ESOT  also  collateralize  the  loan. In
addition, the  stock of  RCI  and certain  marketable  securities owned  by  the
principal stockholder, collateralize the loan.

    (b) WORKING CAPITAL LINE -- The revolving credit facility was comprised of a
$1,000  demand  revolver  note and  a  $2,750  fixed date  revolver  maturing on
December 31, 1992. The revolving credit facility bore interest at prime and  was
guaranteed  by the principal stockholder and  cross collateralized with the ESOT
loan. (See Note 5(a)). As part of the September 1992 restructuring, the  working
capital  line (also referred  to as Term Loan  C) was reduced  to $1,875 and the
balance of  the line  outstanding  at the  time  of restructuring  ($5,825)  was
converted  to term loans. The working capital  line, as restructured, is for the
Company's working  capital needs  and has  a  borrowing base  of 80  percent  of
eligible accounts receivable. The first amendment to the restructuring agreement
dated  as  of January  1, 1993  increased the  working capital  line by  $300 to
$2,175. In February 1993, the Company drew down $175 of the additional line.  On
May  21,  1993,  in  connection  with the  renegotiation  of  the  lease  on the
Farmingdale facility (See Note 7), the Bank paid, on the Company's behalf,  $650
to the landlord, as evidenced  by a  promissory note secured on a limited basis,
by the principal stockholder. The  promissory note  was  initially due  June 19,
1993,  however, repayment  was further extended by the Bank  until September 17,
1993.   In  August 1993, the Bank made an additional working capital advance of
$300, repayment  of which  was  required on  September 17,  1993. The  September
17,  1993 scheduled repayments, which in the aggregate were $950, were not made.
The  Forbearance Agreement further extended repayment through November 15, 1993;
however, the required repayments were not made and the Company is in default.

                                      69

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

5.  BANK LOANS AND ESOT DEBT (CONTINUED)
    In addition, the  Company and the  Bank have agreed  that the above  working
capital  commitment could  be increased  by $147  to provide  additional funding
should either a bank  letter of credit  for the benefit of  the landlord of  the
Company's  Farmingdale facility and a commitment to issue a letter of credit for
the benefit of JAB Madison Associates be drawn upon (See Notes 5(e) and 7).  The
overline  borrowings  are  guaranteed,  on a  limited  basis,  by  the principal
stockholder and are not subject to the borrowing base. The working capital  line
and  the overline  bear interest at  prime (6  percent at December  31, 1993 and
1992), payable monthly.

    (c) TERM LOANS A AND B -- Term loans A and B were established to refinance a
portion of existing Bank debt. On October 1, 1993, the Bank increased Term  Loan
A  by $175, the  proceeds of which  were used to  fund the October  1, 1993 ESOT
principal payment. The entire principal balance  is due on July 1, 1997,  except
for  the October 1, 1993 addition, for which repayment is required on October 1,
1994. If the Company  is unable to fully  pay the interest on  Term Loan B,  the
Bank  may use  certain funds  of the  principal stockholder  held in  the Bank's
custody, to satisfy  any interest payment  shortfall on behalf  of the  Company.
Term  Loan A bears interest at prime (6  percent at December 31, 1993 and 1992),
payable monthly. Term Loan B bears  interest at Libor plus .60 percent,  payable
monthly.

    (d)  TERM LOAN D  -- Term Loan D  was established to  refinance a portion of
existing debt and its entire principal balance is due July 1, 1997.  Prepayments
are   required  if,  starting   April  1,  1993,   cash  flows  exceeds  certain
predetermined amounts. No such  prepayment was required as  of April 1, 1994  or
1993.  Term Loan D is non-interest bearing. For financial statement purposes, no
interest has been imputed as the restructuring was considered a modification  of
terms. Interest will, however, be imputed for income tax purposes.

    (e)  In May of 1993,  as part of the lease  renegotiation (See Note 7(a)), a
bank letter of credit  for $147 was  issued to the  landlord of the  Farmingdale
facility,  in lieu of a  security deposit. Such letter  of credit will reduce to
$73.5 on June 30, 1996 and will terminate on July 31, 1996. The letter of credit
can only be drawn on if the Company defaults on its rental payments. Should  the
bank  letter of credit be drawn on, it  will be due in two equal installments on
June 30, 1996 and July 31, 1996.

    In April 1993, as  part of the agreement  reach with JAB Madison  Associates
(See  Note 7(c)), the Bank has a commitment to issue a bank letter of credit for
approximately $91. Drawings on the bank letter of credit may only be made in the
event the Company  does not  pay the  rent on its  former New  York City  office
facility  by the tenth day  of the calendar month.  Any drawings under such bank
letter of  credit agreement  will  reduce the  amounts otherwise  available  for
borrowing by the Company pursuant to its working capital line of credit.

6.  CAPITAL LEASE OBLIGATIONS
    The capital lease obligations consisted of:

<TABLE>
<CAPTION>
                                                                                             DECEMBER 31,
                                                                                         --------------------
                                                                                           1992       1993
                                                                                         ---------  ---------
<S>                                                                                      <C>        <C>
Office equipment (a)...................................................................  $       3  $     126
Machinery and equipment (b)............................................................        251        386
                                                                                         ---------  ---------
Total capital lease obligation.........................................................        254        512
Capital lease obligation -- current....................................................        (96)      (186)
                                                                                         ---------  ---------
Capital lease obligation -- non-current................................................  $     158  $     326
                                                                                         ---------  ---------
                                                                                         ---------  ---------
</TABLE>

- ------------------------

(a) The Company has leased office equipment and recorded the related capitalized
    lease obligations based upon the present value of future lease payments. The
    leases are payable in equal monthly installments including interest.

                                      70

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

6.  CAPITAL LEASE OBLIGATIONS (CONTINUED)
(b)  The Company  has leased  machinery and  equipment and  recorded the related
    capitalized lease obligation based  upon the present  value of future  lease
    payments.  The  various leases  are  payable in  equal  monthly installments
    including interest.

    The present  value of  the net  minimum lease  payments (including  interest
rates  ranging from 10 percent  to 28 percent, through  expiration) are 512 with
annual maturities of:

<TABLE>
<CAPTION>
YEAR                                                                 AMOUNT
- -----------------------------------------------------------------  -----------
<S>                                                                <C>
1994.............................................................   $     186
1995.............................................................         155
1996.............................................................          82
1997.............................................................          58
1998.............................................................          31
                                                                        -----
                                                                    $     512
                                                                        -----
                                                                        -----
</TABLE>

7.  DEFERRED RENT
    Deferred rent consisted of:

<TABLE>
<CAPTION>
                                                                                  DECEMBER 31,
                                                                              --------------------
                                                                                1992       1993
                                                                              ---------  ---------
<S>                                                                           <C>        <C>
Deferred rent on:
  Farmingdale facility (a)..................................................  $     337  $     213
  New York City -- present facility (b).....................................         34         33
  New York City -- former facility (c)......................................         91         63
                                                                              ---------  ---------
  Total deferred rent.......................................................        462        309
  Deferred rent -- current..................................................       (162)      (169)
                                                                              ---------  ---------
  Deferred rent -- noncurrent...............................................  $     300  $     140
                                                                              ---------  ---------
                                                                              ---------  ---------
</TABLE>

    The current portion of deferred rent  is included in accrued liabilities  on
the accompanying balance sheet.

- ------------------------

(a)  In July 1991, the Company commenced  negotiations with the landlord of this
    facility, in which the principal stockholder holds a 9.9 percent partnership
    interest, to renegotiate the  terms of its  lease. While these  negotiations
    were  in process,  the Company had  withheld rent  payments of approximately
    $1,200, which had been required pursuant to the terms of the original lease.
    In addition, the landlord  had applied a $220  security deposit advanced  by
    the  principal stockholder to  reduce the amount  of unpaid rent.  In May of
    1993, the lease  was renegotiated  whereby the  fixed-minimum annual  rental
    payments,  exclusive of escalation  and real estate  taxes were reduced from
    $825 to $720 with an  expiration in July 1995.  Although the lease term  was
    shortened  by three and  one half years,  the Company obtained  an option to
    renew its new lease for a two and  one half year period at a similar  annual
    cost of $720 per annum. In addition, the landlord agreed to accept a payment
    of  $650 to both settle all rent arrearages and to restructure the remaining
    lease term  as  indicated  above.  The benefit  of  the  rent  abatement  of
    approximately $550 is being recorded, on a straight-line basis, beginning in
    July  1991 and  continuing throughout  the lease  term, as  renegotiated. In
    connection with the renegotiated lease, a bank letter of credit for $147 was
    issued (See Notes 5(e), 13 and 14).

                                      71

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

7.  DEFERRED RENT (CONTINUED)
(b) In June  1992, the Company  relocated its  New York City  office to  another
    facility. Deferred rent on this facility represented the effect of scheduled
    rent increases and three months free rent, both of which are being amortized
    over the 46 month term of the lease.

(c)  Simultaneous  with the  Company's relocation  of its  New York  City office
    facility, the Company subleased most of  its former New York City  facility.
    In  April of 1993, the Company reached  an agreement with the landlord which
    effectively reduced the  rent on the  remaining space to  50 percent of  the
    original  lease commitment, and granted the  landlord the right to rent this
    space. In 1992, the Company recorded a provision of approximately $91  which
    represents  the  present  value of  the  reduced rent  payments  through the
    expiration of  the  lease  in  January  of  1996.  In  Connection  with  the
    agreement, an undrawn bank letter of credit was issued for approximately $91
    (See Notes 5(e), 13 and 14).

8.  DUE TO STOCKHOLDER
    The stockholder loan, which is subordinate to the ESOT and bank loans, bears
interest  at  the brokers  prevailing margin  account rate  (8 percent  and 7.75
percent, at December 31, 1992 and 1993, respectively), payable monthly. The loan
was due starting May 1, 1992 with the first installment of $15 and the remainder
due in equal monthly installments  of $10 until repaid  in November of 1993.  In
addition,  the Company  has agreed  to repurchase,  from the  stockholder, 4,290
shares of common stock held  by the stockholder as part  of the ESOT for $80  in
eight  monthly installments of  $10 each, commencing with  the completion of the
final payment  due on  the loan.  Such shares  have been  reflected as  treasury
stock,  to be formally released to the  Company upon final repayment. Such final
repayment was made in May 1994.

9.  ESOT AND PROFIT-SHARING PLANS
    (a) On February 9, 1989, the stockholders of the Company sold 147,250 shares
of the Company's common stock to The Direct Marketing Group, Inc. Employee Stock
Ownership Trust ("ESOT"). The ESOT  plan ("ESOP") covers all eligible  employees
of the Company and has received a favorable determination letter dated April 21,
1989,  under  Sections 401(a)  and 4975(e)  of the  Internal Revenue  Code. Each
employee is eligible  to participate in  the ESOP on  the first allocation  date
(December  31) following employment, provided the  employee is at least 21 years
of age and was credited with 1,000  hours of service  during the ESOP  year then
ended.  Employer  contributions  are  paid  for  each  plan year  in  amounts as
determined  by the  Board of Directors; contributions may be paid in cash or  in
shares of Company stock. The assets  of the  ESOP are invested in Company stock.
The net  operating results of the plan year  are  determined  on the  allocation
date  and  are  allocated  to  each participant's  account, as set  forth in the
ESOP trust agreement. Participants are 20 percent vested in the ESOP after three
years of service, such  vesting, increasing  by 20 percent  annually, until full
vesting  is achieved after seven years of service. At the option of the Company,
administrative expenses of  the ESOP  may either be paid for  by the Company, or
charged  to and paid out of the ESOP  assets.  Concurrent  with the  transaction
discussed  in  Note  14(a),  the  Company plans to terminate the ESOP and make a
cash distribution to participants as discussed in Note 14(d).

    (b)  The  Company  had  a  qualified,  non-contributory  profit-sharing plan
covering all employees who  met certain eligibility requirements  as to age  and
length  of service. On June 28, 1990, the profit sharing plan was terminated and
merged with the ESOP. The employees vested interest in the stock so purchased is
their respective vested interest in the  merged profit sharing plan at the  date
of  merger. Additional vesting conforms to the terms of the ESOP. The net assets
of the profit  sharing plan of  $1,286 were used  to purchase 55,543  additional
shares  of  the  Company's common  stock,  based upon  an  independent valuation
performed as of June 28, 1990.

    (c) In June 1992, the Company repurchased 3,993 shares of common stock  held
by stockholders who left the Company prior to July 1, 1991 for $83. In September
1992,  the Company  acquired 31,847.05  shares of

                                      72

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

9.  ESOT AND PROFIT-SHARING PLANS (CONTINUED)
stock from  the ESOT  when it assumed $2,325 of ESOT debt (see Note 5). The 1992
financial statements  have been  restated  to  reflect the acquisition of  these
shares  as  treasury stock. In  December 1992,  the  Company repurchased  356.78
shares of common  stock from stockholders  who retired from the Company in 1992,
for  $7.  In 1993, the Company repurchased 234.75 shares of common stock held by
stockholders who retired  from the Company in 1993 for $5.

10. OTHER EXPENSE
    Other expense for the year ended December 31, 1992 was comprised of:

<TABLE>
<CAPTION>
                                                            YEAR ENDED
                                                         DECEMBER 31, 1993
                                                         -----------------
<S>                                                      <C>
Provision for affiliates receivables (a)...............      $   1,915
New York City office relocation (b)....................            196
Write-off of refinancing costs (c).....................            289
                                                               -------
                                                             $   2,400
                                                               -------
                                                               -------
</TABLE>

- ------------------------

(a)  As discussed in Note 3(a), in 1992,  the operations of RCI, a Company owned
    by the principal stockholder of the Company, were substantially discontinued
    and it was determined that the Company will be unable to recover any portion
    of the remaining unpaid receivable. Accordingly, in 1992, the Company  fully
    reserved for this receivable.

(b)  The Company relocated its  New York City office  facility and incurred $196
    associated with this move, including the write-off of leasehold improvements
    of $43 at its former  facility, the accrual of  rent at its former  facility
    through the expiration of its lease of $91 (see Note 7(c)), and other moving
    costs of $62.

(c) Refinancing costs of the ESOT loan (see Note 5) were written-off at the time
    of the September 1992 restructuring.

11. INCOME TAXES
    During  1993, the  Company adopted  SFAS 109, which  requires the  use of an
asset and liability approach  for financial accounting  and reporting of  income
taxes.  Accordingly, deferred tax assets and liabilities for the expected future
tax consequences (exclusive of  changes in tax law  or rates) are recognized  in
the financial statements. If it is more than likely that a portion of a deferred
tax  asset  will  not be  realized,  a  valuation allowance  is  established. As
permitted by SFAS 109, the financial statements for 1992 have not been restated.
Because of a 100 percent valuation allowance which was established upon adoption
of SFAS 109, the Company determined that there is not cumulative effect on prior
year's results of  operations due  to the

                                      73

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

10. OTHER EXPENSE (CONTINUED)
adoption of  SFAS 109.  In 1992, the Company  accounted for  income taxes  using
APB  11. The  1992 provision related solely to  state  and  local  income taxes,
predominantly the New York  City alternative minimum tax. The income tax benefit
consists of:

<TABLE>
<CAPTION>
                                                                                          YEAR ENDED
                                                                                       DECEMBER 31, 1993
                                                                                       -----------------
<S>                                                                                    <C>
Current taxes:
  Federal............................................................................      $  --
  State..............................................................................             20
                                                                                             -------
    Total current benefit (provision)................................................             20
                                                                                             -------
Deferred taxes:
  Federal............................................................................          2,540
  State..............................................................................            380
                                                                                             -------
  Total deferred.....................................................................          2,920
  Less valuation allowance...........................................................         (2,920)
                                                                                             -------
  Net deferred.......................................................................         --
                                                                                             -------
    Total tax benefit (provision)....................................................      $      20
                                                                                             -------
                                                                                             -------
Significant components of the gross deferred tax assets are as follows
Deferred tax assets:
  Affiliate receivable reserves......................................................      $   2,083
  Net operating loss and investment tax credit carryforwards.........................            495
  Other, net.........................................................................            342
                                                                                             -------
Total gross deferred tax assets......................................................      $   2,920
                                                                                             -------
                                                                                             -------
</TABLE>

    A  valuation  allowance for  the deferred  tax asset  has been  provided, as
realization of such asset is not  assured, without considering the gain on  sale
of  the Company's assets  and partial elimination of  bank indebtedness which is
not an  acceptable  tax  planning  strategy. The  valuation  allowance  will  be
reversed in 1994 upon completion of the sale. (See Note 14).

    At  December 31, 1993, the Company  had net operating loss carryforwards for
federal income  tax purposes  of approximately  $1,020, expiring  in years  2005
through   2007.  In  addition,  the  Company   had  investment  tax  credits  of
approximately $87 which expire at various dates throughout the year 2000.

12. MAJOR CUSTOMERS
    (a)  The  Company  provides  creative,  printing  and  mailing  services  to
customers  in  various  industries.  The Company  requires  advance  payment for
postage and periodically evaluates the credit worthiness of its customers. Sales
to 3 customers in 1993 and 2  customers in 1992, each of whom were  individually
at  least 10 percent of sales, aggregated 34  percent and 21 percent of sales in
1993 and 1992, respectively. Accounts receivable from these customers were  $661
and $433 at December 31, 1992 and 1993, respectively.

                                      74

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)


13. COMMITMENTS AND CONTINGENCIES
    (a)  The Company is committed for  three facility leases with minimum annual
rental commitments, excluding normal escalation clauses as follows:

<TABLE>
<CAPTION>
                                        FORMER OFFICE- NEW  CURRENT OFFICE-
                                              YORK             NEW YORK       FARMINGDALE    TOTAL
                                        -----------------  -----------------  -----------  ---------
<S>                                     <C>                <C>                <C>          <C>
1994..................................      $      32          $     145       $     720   $     897
1995..................................             32                158             420         610
1996..................................              3                 55          --              58
                                                  ---              -----      -----------  ---------
                                            $      67          $     358       $   1,140   $   1,565
                                                  ---              -----      -----------  ---------
                                                  ---              -----      -----------  ---------
</TABLE>

    In addition to  the minimum  annual rental commitments,  the leases  contain
provisions  for additional payments  to reflect increases  in property taxes and
operating expenses.  For the  years  ended December  31,  1992 and  1993  rental
expenses,   net  of  sublease   income  were  approximately   $1,172  and  $771,
respectively. In  connection with  the  leases on  its  former New  York  office
facility  and its Farmingdale location, the  Company has two undrawn bank letter
of credit  agreements for  approximately $91  and $147,  respectively (see  Note
5(e), 7 and 14).

    (b)  Simultaneous with the bank restructuring agreement, the Company entered
into an employment agreement  with the principal  stockholder, which expires  in
1997.  Upon termination prior to December 21, 1994, the principal stockholder is
entitled to a severance payment (see Note 14).

    (c) In July 1993, the Company entered into an employment agreement to employ
a President for a term commencing on August 1, 1993 and terminating on July  31,
1996,  unless otherwise terminated or  extended. Upon termination, the President
is entitled to a severance payment (see Note 14).

    (d) A participant in the ESOP and former Profit Sharing Plan of the  Company
has  asserted a claim against the sponsor of the plan and its assets and Trustee
relating to (i)  the propriety of  the merger of  the plans (see  Note 9),  (ii)
requesting  restitution be  made to  all Profit  Sharing Plan  participants, for
return of  original plan  account balance  at  the time  of merger,  along  with
interest  thereon from the date of merger, and (iii) indicates intent to request
the Department of Labor and Internal Revenue Service to conduct an investigation
regarding  the  propriety  of  the  merger  and  possible  breach  of  fiduciary
responsibilities.  Management and  counsel can not  yet determine  the impact of
this uncertainty to  the Company.  Accordingly, no provision  for any  liability
which  might result from this claim has  been made in the accompanying financial
statements.

    (e) In  August of  1992, the  Company was  notified by  the New  York  State
Department  of  Taxation  and  Finance,  that a  law  judge  has  concluded that
purchases of mailing lists were  exempt from use tax  as a purchase for  resale.
Accordingly,  the sales and use  tax audit for the  period March 1, 1976 through
February 28, 1979  resulted in  no adjustments.  A sales  and use  tax audit  is
pending  for  the period  subsequent to  February  28, 1979.  In the  opinion of
management and counsel, such  audit will not have  a material adverse effect  to
the Company's accumulated deficiency.

14. SUBSEQUENT EVENTS
    (a) On April 22, 1994, the Company and DDI signed a letter of intent whereby
DDI  agreed  to purchase  substantially all  of  the assets  of the  Company for
$9,220, and to assume the liabilities of the Company, except for the ESOT  debt,
bank  loans and other non-assumed liabilities, as  defined. On May 12, 1994, the
Company and DDI signed  a definitive purchase  agreement, whereby both  parities
agreed  to  use

                                      75

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)


14. SUBSEQUENT EVENTS (CONTINUED)
their  best efforts to  close  the  purchase  transaction (the "Transaction") by
May  31, 1994.  On  May  26,  1994, the DMG stockholders voted  to  approve  the
Transaction.  The  purchase  price is  subject to  a working capital adjustment,
as defined in the asset purchase agreement.

    Upon closing of the Transaction, the principal stockholder and the President
of the Company  will terminate  their employment  with the  Company and  receive
payments  which  will  settle  the compensation  and  termination  of employment
obligations pursuant to their employment  agreements with the Company (see  Note
13(b)  and Note  13(c)). Simultaneously, each  will enter into  a four-year non-
compete agreement with DDI whereby they may be entitled to additional contingent
payments from  DDI (see  Note 14(c)).  In addition,  two key  executives of  the
Company  will enter into non-solicitation agreements  with DDI, each of whom may
be entitled to contingent payments from DDI (see Note 14(c)).

    The cash  proceeds from  this Transaction  will be  used by  the Company  as
follows:

<TABLE>
<S>                                                                          <C>
Partial repayment of ESOT debt and bank loans..............................  $   7,658
Cash contribution to ESOT..................................................        900
Severance payments.........................................................        562
Reserve for certain liabilities to be retained by the Company..............        100
                                                                             ---------
                                                                             $   9,220
                                                                             ---------
                                                                             ---------
</TABLE>

    On  April 29, 1994, the Company and the Bank entered into a letter agreement
(the "Consent") whereby the Bank consented  to the Transaction. Pursuant to  the
Consent, the Bank agreed to:

        (i)  Sell to the Company all of the  shares of the Company stock held by
    the Bank for an amount not to exceed the greater of $10 or the book value of
    such shares as at December 31, 1993;

        (ii) Terminate its liens on the assets of the Company and the ESOP,  and
    the  obligations of  the principal  stockholder of  the Company,  except for
    $1,450 of the principal stockholder's collateral maintained in a bank  trust
    account;

       (iii)  Terminate its letter  of credit agreements for  the benefit of the
    landlord of the  Company's Farmingdale facility  and JAB Madison  Associates
    (see Notes 7 and 13(a)).

    Pursuant to the Consent, the Company agreed to:

       (iv)  Along with the  principal stockholder, indemnity  and hold the Bank
    harmless  from  any  liability  or  expense  arising  from  any   threatened
    litigation  or asserted claim under federal  securities law or other statute
    pursuant to its role as a lender, except with respect to claims arising  out
    of gross negligence or misconduct on the part of the Bank; and provided that
    the  principal stockholder will have no  liability to the indemnification in
    excess of $175  and for  claims occurring four  years after  closing of  the
    transaction;

        (v)  Furnish the ESOT trustee and the Bank with a fairness opinion as to
    the transaction, from a nationally recognized expert;

       (vi) Notify the  Bank of all  events of default  which occurred and  were
    waived by the Forbearance Agreement, along with additional defaults;

       (vii)  Provide  evidence  at the  closing  of the  transaction,  that all
    liabilities of the Company and the ESOP, including contingencies have either
    been satisfied or assumed by DIMAC. In addition, the Company will  establish
    a cash reserve of $100 to provide for such contingencies;

      (viii)   Assume  the  Bank's  professional   fees  of  approximately  $41,
    associated with the transaction.

                                      76

<PAGE>
                        THE DIRECT MARKETING GROUP, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

                             (DOLLARS IN THOUSANDS)

14. SUBSEQUENT EVENTS (CONTINUED)
    (b) In connection with the Transaction, the Company and the Bank will  enter
into  an agreement whereby the  Bank will accept an  aggregate of $9,325 in full
satisfaction of the ESOT debt and bank loans which were $12,835 at December  31,
1993  and  $12,659 at  April 1,  1994, respectively.  Accordingly, in  1994 upon
closing of the Transaction, the Company will realize a financial statement  gain
of  $3,335 on the forgiveness of debt, along  with a gain equal to the excess of
the cash purchase price  and liabilities assumed over  the assets acquired.  The
Bank  will  receive  cash  of  $8,025 ($7,658  from  the  cash  proceeds  of the
Transaction and $367 from the Company) at the time of closing of the Transaction
and may receive from DDI, contingent  consideration of up to $1,300 (which  will
be  credited  against  certain  contingent  consideration  obligations  owned as
described below) for granting its consent to consummate the Transaction.

    Pursuant to the terms of the  Transaction between the Company and the  Bank,
DDI has agreed to pay contingent consideration to certain individuals previously
associated  with the Company  over a four year  calendar period, commencing with
the calendar  year ending  December  31, 1994.  For  the calendar  years  ending
December  31, 1994, 1995 and  1996, respectively, total contingent consideration
will equal 2%, 5% and 10%, respectively, of the difference of the product of 5.5
multiplied by EBITDA of  DDI's New York division  (as defined in the  agreements
granting  such contingent  consideration) for such  calendar year  MINUS the DDI
equity investment in DMG (as defined in the agreements granting such  contingent
consideration),  in each case MINUS any prior contingent consideration payments.
For the calendar year ending December 31, 1997, a total contingent consideration
shall be equal  to 20% of  the difference of  the product of  5.5 multiplied  by
EBITDA  of DDI's New York  division (as defined in  the agreements granting such
contingent consideration) for the calendar year 1996 MINUS any prior  contingent
consideration   payments.  The   consideration  payable  to   certain  of  these
individuals will be reduced by the amount of contingent consideration payable to
the Bank, as described in Note 14(b).

    (c) The Company is obligated to pay a fee of $200 to its investment  advisor
at the time of closing of the transaction.

    (d)  Contemporaneous  with  the  closing  of  the  Transaction,  the Company
terminated the ESOP and made a $900 cash contribution to the ESOT. Subsequent to
the closing, the ESOT will offer to distribute the cash to the ESOP participants
based upon their respective vested portion  of the ESOP shares (130,534  shares)
which had been allocated to participants.

    (e)  In June 1994, a minority stockholder  of the Company, filed a complaint
in the Supreme Court of  New York against the  Company, certain officers of  the
Company and the Bank. The minority stockholder alleges that the Transaction made
no  provision  for the  purchase  and redemption  of  his shares  of  stock, and
requested the  attachment of  $300  from the  proceeds  of the  transaction,  as
payment  for  his  shares of  stock,  along  with punitive  damages  of  $50. In
addition, the minority stockholder has filed an election pursuant to Section 623
of the New York Business Corporation Law, to receive payment for the fair  value
of his shares pursuant to an independent appraisal.

    The  Company's counsel has answered  the complaint, indicating the Company's
opposition on the  grounds that  the complaint  is moot,  since the  Transaction
closed  and the assets were distributed on May  31, 1994, prior to the filing of
the  complaint.  In  the  opinion   of  the  Company's  counsel,  the   minority
stockholder's  election for  appraisal pursuant  to Section  623 is  an adequate
remedy of law,  to determine the  amount, if any,  of compensation the  minority
stockholder is entitled to. Such appraisal, however, has not yet been completed.
The  Company and its counsel  are unable to determine  the impact, if any, which
might result from this claim. Accordingly,  no provision has been made for  this
claim in the accompanying financial statements.

                                      77



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