HERITAGE MEDIA CORP
PRE 14A, 1996-03-21
ADVERTISING
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    /X/  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    / /  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                  HERITAGE MEDIA CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                           HERITAGE MEDIA CORPORATION
                               ONE GALLERIA TOWER
                          13355 NOEL ROAD, SUITE 1500
                              DALLAS, TEXAS 75240
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 26, 1996
 
To the stockholders of
Heritage Media Corporation:
 
    NOTICE  IS HEREBY GIVEN that the  Annual Meeting of Stockholders of Heritage
Media Corporation (the  "Company") will be  held at The  Westin Hotel  Galleria,
13340  Dallas Parkway, Dallas, Texas, on May  16, 1996 at 9:00 A.M., local time,
for the following purposes:
 
    (1) To elect seven directors of the Company;
 
    (2) To approve a change in the Company's state of incorporation from Iowa to
       Delaware by  means  of  a merger  of  the  Company with  a  wholly  owned
       subsidiary of the Company;
 
    (3)  To approve an  amendment to the  Company's 1987 Stock  Option Plan (the
       "1987 Plan") to cause the  immediate vesting of outstanding options  upon
       certain transactions;
 
    (4) To approve the 1996 Stock Option Plan (the "1996 Plan"); and
 
    (5)  To transact such other business as may properly come before the meeting
       or any adjournment thereof.
 
    Holders of shares of  the Company's common stock  have the right to  dissent
from  the reincorporation merger and  to demand payment for  their shares of the
Company's common stock by following the  procedures set forth in the  applicable
provisions  of the Iowa Business  Corporation Act. A copy  of such provisions is
attached hereto as Exhibit B and summarized under "Reincorporation in Delaware--
Dissenters' Rights" in the accompanying proxy statement.
 
    Only stockholders of record at the close of business on March 29, 1996,  are
entitled  to notice of, and to vote  at, the meeting or any adjournment thereof.
Whether or not  you plan  to attend  the Annual  Meeting and  regardless of  the
number  of shares you own, please date,  sign and return the enclosed proxy card
in the enclosed  envelope (which  requires no postage  if mailed  in the  United
States).
 
                                            By Order of the Board of Directors
                                                       Wayne Kern,
                                                        SECRETARY
 
Dallas, Texas
April   , 1996
<PAGE>
                           HERITAGE MEDIA CORPORATION
                               ONE GALLERIA TOWER
                          13355 NOEL ROAD, SUITE 1500
                              DALLAS, TEXAS 75240
                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 16, 1996
 
    This  Proxy  Statement  is  furnished  to  stockholders  of  Heritage  Media
Corporation, an  Iowa  corporation  (the  "Company"),  in  connection  with  the
solicitation  of proxies by the Board of Directors of the Company for use at the
Annual Meeting of Stockholders to  be held on May 16,  1996, and at any and  all
adjournments  or postponements  thereof. Proxies  in the  form enclosed  will be
voted at the meeting, if properly executed, returned to the Company prior to the
meeting and not revoked. The proxy may be revoked at any time before it is voted
by giving written notice to the Secretary of the Company.
 
    This Proxy Statement  and accompanying proxy  are first being  mailed on  or
about  April     , 1996.  The Company's  Annual Report  covering the  year ended
December 31,  1995 is  enclosed  herewith but  does not  form  any part  of  the
materials for solicitation of proxies.
 
                       ACTION TO BE TAKEN AT THE MEETING
 
    At  the Annual Meeting, holders  of the Company's Class  A Common Stock (the
"Common Stock") will consider and vote (i) for the election as directors of  the
Company  of Messrs. H.  Berry Cash, James  S. Cownie, Joseph  M. Grant, James M.
Hoak, Clark A. Johnson, Alan  R. Kahn and David N.  Walthall; (ii) to approve  a
change  in the Company's state of incorporation  from Iowa to Delaware through a
merger with a wholly owned  subsidiary of the Company;  (iii) to amend the  1987
Plan  to  cause  the  immediate  vesting  of  outstanding  options  upon certain
transactions; (iv) to approve  and adopt the 1996  Plan; and (v) to  transaction
such other business as may properly come before the Annual Meeting.
 
    Only holders of record of Common Stock at the close of business on March 29,
1996  (the "Record Date") are entitled to notice  of, and to vote at, the Annual
Meeting. At the close of business on the Record Date, the Company had issued and
outstanding, and entitled to vote at the Annual Meeting,       shares of  Common
Stock.  Holders of record of Common Stock are  entitled to one vote per share on
the matters to be considered at the Annual Meeting.
 
    The presence, either in person or by properly executed proxy, of the holders
of record of a majority of the Common Stock is necessary to constitute a  quorum
at  the Annual  Meeting. The election  as a  director of each  nominee set forth
above requires the affirmative vote of the  holders of record of a plurality  of
the  votes  cast  at the  Annual  Meeting. The  approval  of the  change  in the
Company's state of incorporation through a merger with a wholly owned subsidiary
requires the vote of a  majority of shares outstanding  on the Record Date.  The
approval  of  the amendment  to  the 1987  Plan and  the  adoption of  1996 Plan
requires the vote of a majority of shares represented at the Annual Meeting.
 
    The accompanying proxy,  unless the stockholder  otherwise specifies in  the
proxy,  will be voted  (i) for the election  as directors of  the Company of the
seven nominees set forth above, (ii) for the reincorporation proposal, (iii) for
the amendment to the 1987 Plan, (iv) for the adoption of the 1996 Plan, and  (v)
at  the discretion of  the proxy holders  on any other  matter that may properly
come before the Annual Meeting or  any adjournment thereof. If any other  matter
or  business  is brought  before the  meeting,  the proxy  holders may  vote the
proxies in their discretion. The directors do not know of any such other  matter
or  business. Should  any nominee  for the Board  of Directors  become unable or
 
                                       1
<PAGE>
unwilling to  accept nomination  or election,  the proxy  holders may  vote  the
proxies for the election in his stead of any other person the Board of Directors
may recommend. Each nominee has expressed his intention to serve the entire term
for which election is sought.
 
    Where  stockholders have appropriately specified how their proxies are to be
voted, they will be voted accordingly. Abstentions and broker non-votes will  be
counted  toward determining whether  a quorum is present  at the Annual Meeting.
Votes submitted as abstentions on matters to  be voted on at the Annual  Meeting
will  be counted as votes against such  matters. Broker non-votes will not count
for or against the matters to be voted on at the Annual Meeting.
 
                             PRINCIPAL STOCKHOLDERS
 
    The following  table sets  forth certain  information as  to the  beneficial
ownership  of the Company's Common Stock as of March 15, 1996 by (i) each person
who is known  to beneficially own  more than 5%  of each such  class, (ii)  each
director  of the  Company, (iii) certain  named executive officers  and (iv) all
officers and  directors as  a group.  Unless otherwise  indicated, each  of  the
persons  named below has  sole voting and  investment power with  respect to the
shares of Common  Stock beneficially owned  by such person.  The Company has  no
other classes of stock outstanding other than the Common Stock.
 
<TABLE>
<CAPTION>
                                                                     NO. OF
                                                                     SHARES
NAME AND ADDRESS                                                     (1)(2)       PERCENT
- -----------------------------------------------------------------  -----------  -----------
<S>                                                                <C>          <C>
James M. Hoak....................................................    1,089,076(3)        5.8%
    13355 Noel Road, Suite 1500
     Dallas, Texas 75240
James S. Cownie..................................................      166,073(4)      *
David N. Walthall................................................      270,236         1.6
Joseph M. Grant..................................................        8,000       *
Clark A. Johnson.................................................        7,784       *
Alan R. Kahn.....................................................       15,457       *
Wayne W. LoCurto.................................................       63,148(5)      *
Michael T. McSweeney.............................................      194,550         1.0
James J. Robinette...............................................      --           --
Paul W. Fiddick..................................................       79,775       *
H. Berry Cash....................................................      --           --
The Equitable Companies Incorporated(6)..........................      958,050         5.4
    787 Seventh Avenue
     New York, NY 10009
Massachusetts Financial Services Company(7)......................      975,411         5.5
    500 Boylston St.
     Boston, MA 02116
Janus Capital Corporation(8).....................................    1,573,275         8.9
    100 Fillmore St.
     Suite 300
     Denver, CO 80206
All officers and directors as a group (14 persons)...............    2,044,742        11.0
</TABLE>
 
- ------------------------
 
*   Less than 1%
 
(1)  Includes shares issuable upon exercise of stock options which are vested or
    will be vested prior to May 14, 1996.
 
                                       2
<PAGE>
(2) Excludes  shares allocated  to participants'  accounts under  the  Company's
    Retirement Savings Plan.
 
(3) Includes 35,366 shares of Common Stock held by Mr. Hoak's wife and children.
    Mr. Hoak disclaims beneficial ownership of such shares.
 
(4)  Includes 32,005  shares of  Common Stock  held by  Mr. Cownie's  family and
    charitable trust. Mr. Cownie disclaims beneficial ownership of such shares.
 
(5) Includes  50 shares  of Common  Stock held  by Mr.  LoCurto's children.  Mr.
    LoCurto disclaims beneficial ownership of such shares.
 
(6)  Based on  information contained in  amended Schedule 13G  dated February 9,
    1996 filed jointly on behalf of five French mutual insurance companies,  AXA
    Assurances  I.A.R.D. Mutuelle, AXA Assurances Vie Mutuelle, Alpha Assurances
    I.A.R.D. Mutuelle,  Alpha  Assurances  Vie Mutuelle,  Uni  Europe  Assurance
    Mutuelle,  and The  Equitable Companies Incorporated  and their subsidiaries
    (the "Equitable Group"). The Equitable Group has sole voting and dispositive
    power with respect to 950,550 of the shares indicated and shares dispositive
    power with respect to 7,500 of the shares indicated.
 
(7) Based on  information contained  in Schedule  13G dated  February 12,  1996.
    Massachusetts  Financial Services has sole  voting power over 920,790 shares
    and sole dispositive power over 975,411 shares.
 
(8) Based on information  contained in amended Schedule  13G dated February  13,
    1996 filed jointly on behalf of Janus Capital Corporation ("Janus Capital"),
    Thomas  H. Bailey and Janus Venture Fund  (the "Janus Group"). Each of Janus
    Capital and  Janus Venture  Fund  is a  registered investment  advisor.  Mr.
    Bailey owns approximately 12.2% of Janus Capital and serves as President and
    Chairman  of  the Board  of  Janus Capital  and as  a  result of  such stock
    ownership and  positions  may  be  deemed to  exercise  control  over  Janus
    Capital.  The Janus  Group does not  have sole dispositive  and voting power
    with  respect  to  any  of  the  shares  indicated  and  shares  voting  and
    dispositive power with respect to all of the shares indicated.
 
                        DIRECTORS AND EXECUTIVE OFFICERS
 
GENERAL
 
    A brief description of each director and executive officer of the Company is
provided  below.  Directors hold  office until  the next  annual meeting  of the
stockholders or until their successors  are elected and qualified. All  officers
serve at the discretion of the Board of Directors.
 
    James  M. Hoak, 52, has served as Chairman of the Board of the Company since
August 1987. Mr. Hoak has also served as Chairman of Cypress Capital Corporation
(a private  investment  company)  since  September 1991,  and  as  Chairman  and
President  of  James M.  Hoak &  Co.  (an investment  banking company)  and Hoak
Securities Corp. (a  securities broker-dealer)  since 1995. Mr.  Hoak served  as
Chairman  and Chief Executive  Officer of Crown Media,  Inc. (a cable television
company) from 1991  to 1995. Mr.  Hoak is  a director of  Airgas, Inc.,  Midwest
Resources,  Inc., Pier  1 Imports,  Inc., Sun  Coast Industries,  Inc. and Texas
Industries, Inc.
 
    David N. Walthall, 50, has served as President, Chief Executive Officer  and
a director of the Company since August 1987.
 
    Paul  W. Fiddick, 46, has served  as Executive Vice President and President,
Radio Group of the Company since August 1987.
 
    Wayne W.  LoCurto, 52,  has served  as an  Executive Vice  President of  the
Company and as President, Actmedia since November 1989.
 
                                       3
<PAGE>
    Michael  T. McSweeney, 59, has served as  an Executive Vice President of the
Company since  February  1996 upon  the  acquisition  by the  Company  of  DIMAC
Corporation  ("DIMAC"). Mr.  McSweeney has been  the Chief  Executive Officer of
DIMAC since 1988 and was the Chairman of the Board of DIMAC from August 1995  to
February 1996. Mr. McSweeney has held various positions with DIMAC since 1988.
 
    James  J.  Robinette,  62,  has  served  as  Executive  Vice  President  and
President, Television Group of the Company since August 1987.
 
    Wayne Kern, 63,  has served as  Senior Vice President  and Secretary of  the
Company  since  1987. From  July 1991  to March  1995, Mr.  Kern also  served as
Executive Vice President of Crown Media, Inc. From 1985 to 1991, Mr. Kern served
as the Executive  or Senior  Vice President,  General Counsel  and Secretary  of
Heritage Communications, Inc. ("HCI"), a diversified communications company.
 
    James P. Lehr, 48, has served as Senior Vice President--Chief Accounting and
Administrative Officer since December 1995. From December 1987 to December 1995,
Mr.  Lehr served  as Vice President  - Administration,  Controller and Assistant
Secretary of the Company.
 
    Douglas N.  Woodrum,  38,  has  served  as  Executive  Vice  President-Chief
Financial  Officer since December 1995. From  January 1995 to December 1995, Mr.
Woodrum served as Vice President, Finance. From August 1987 to January 1995, Mr.
Woodrum served as Vice President, Development and Treasurer of the Company.
 
    H. Berry  Cash, 57,  has been  a partner  of InterWest  Partners, a  venture
capital firm, since 1986. Mr. Cash also serves as Chairman of the Board of Cyrix
Corporation  and  serves  on the  board  of  directors of  ProNet,  Inc., Aurora
Electronics,  Inc.,   BenchMarq  Microelectronics,   AMX  Corporation   and   i2
Technologies,  Inc. Mr. Cash was appointed to  the Board of Directors in January
1996.
 
    James S. Cownie, 51, has been the  Chairman of the corporate partner of  New
Heritage  Associates  (a cable  television firm  unaffiliated with  the Company)
since March 1991. Mr. Cownie was first  elected as a director of the Company  in
July 1989.
 
    Joseph  M. Grant,  57, has  served as  the Senior  Vice President  and Chief
Financial Officer of  Electronic Data Systems,  Inc. (an information  technology
company) since December 1990. Mr. Grant has been a director of the Company since
June 1992.
 
    Clark A. Johnson, 65, has served as the Chairman and Chief Executive Officer
of  Pier 1 Imports, Inc. (a specialty  retailer of home furnishings) since 1988.
Mr. Johnson has been a director of the Company since March 1990. He also  serves
as  a director of  Actava, Inc., Albertson's, Inc.,  AnaComp, Inc. and Intertan,
Inc.
 
    Alan R. Kahn,  56, is  a business consultant  and private  investor and  was
President  of Sun Country Industries, Inc. (a beverage distributor) from 1984 to
1988. Mr. Kahn has been a director of the Company since August 1987.
 
    The Board of Directors held 11 meetings in 1995. No director attended  fewer
than  75% of the meetings  of the Board (and  any committees thereof) which they
were required to attend, other than Mr. Grant who attended eight meetings.
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
    The Executive  Committee, comprised  of Messrs.  Hoak (Chairman),  Kahn  and
Walthall, is empowered to exercise all authority of the entire Board, subject to
certain  exceptions (primarily statutory) relating  generally to such matters as
mergers, sales of assets, sales of  capital stock, bylaw amendments and  changes
to   the  membership  of  the  Board.  The  Executive  Committee  did  not  meet
independently from the Board of Directors during 1995.
 
                                       4
<PAGE>
    The Compensation Committee, comprised of Messrs. Cownie, Grant and Kahn, met
once during 1995. Reference is made  to the separate report of the  Compensation
Committee set forth elsewhere herein.
 
    The  Audit Committee, comprised  of Messrs. Cownie,  Grant, Johnson and Kahn
(Chairman), is  empowered to  recommend  to the  Board  the appointment  of  the
Company's  independent  public accountants  and to  periodically meet  with such
accountants to  discuss  their  fees,  audit and  non-audit  services,  and  the
internal controls and audit results for the Company. The Audit Committee also is
empowered  to meet with the Company's  accounting personnel to review accounting
policies and reports. The Audit Committee met once during 1995.
 
COMPENSATION OF DIRECTORS
 
    Each director who is not an officer or employee of the Company receives,  in
addition  to  the basic  annual fee  of  $15,000, $1,000  per Board  meeting (or
committee meeting not  in conjunction with  a Board meeting)  held in person  or
$200 if the meeting is held by telephone. Any non-employee director may elect to
defer  such fees for  later payment with  an interest equivalent  or invest such
fees in shares of the Company's Common Stock. When first elected, directors  who
are  not officers or  employees of the  Company are granted  options (vesting in
full after two years of service and expiring ten years after the date of  grant)
to  acquire 2,000 shares of Common Stock at  the fair market value of such stock
on the date of grant. Thereafter, options to purchase an additional 2,000 shares
of Common Stock are granted annually.
 
SUMMARY OF EXECUTIVE COMPENSATION
 
    The following table sets forth information concerning cash compensation paid
or accrued by the Company during the  three years ended December 31, 1995 to  or
for the Company's chief executive officer and the four other highest compensated
executive officers of the Company.
 
<TABLE>
<CAPTION>
                                                                            SECURITIES
NAME AND PRINCIPAL                                         OTHER ANNUAL     UNDERLYING        LTIP          ALL OTHER
     POSITION         YEAR       SALARY      BONUS(1)    COMPENSATION(2)   OPTIONS/SARS    PAYOUTS(3)    COMPENSATION(4)
- ------------------  ---------  -----------  -----------  ----------------  -------------  -------------  ----------------
<S>                 <C>        <C>          <C>          <C>               <C>            <C>            <C>
Mr. Walthall             1995  $   385,000  $   211,970         --              50,000                      $    3,000
CEO and Pres.            1994      337,000      269,600         --              50,000                           4,500
                         1993      300,171      273,151                         50,000                           4,497
 
Mr. LoCurto              1995      300,000      110,952         --              30,000    $   3,371,500          3,000
Exec. V.P.               1994      275,000      165,000         --              30,000                           4,500
                         1993      258,889      160,500                         20,000                           4,497
 
Mr. Hoak                 1995      240,000       82,585         --              35,000                           3,000
Chairman                 1994      240,000      120,000         --              35,000                           4,500
                         1993      240,923      125,794                          2,000                           4,497
 
Mr. Robinette            1995      231,000      129,845         --              --                               3,000
Exec. V.P.               1994      210,000      147,000    $    115,466         --                               4,500
                         1993      195,089      149,400                         --                               4,497
 
Mr. Fiddick              1995      215,000       99,783         --              20,000                           3,000
Exec. V.P.               1994      193,550      116,130         --              20,000                           4,500
                         1993      175,019      117,750                         14,000                           4,497
</TABLE>
 
- ------------------------
 
(1) Bonus for 1995 paid in 1996.
 
(2)  Unless  otherwise  indicated, the  dollar  value of  perquisites  and other
    personal benefits for each of the named executive officers was less than the
    established reporting  thresholds.  The amount  indicated  in 1993  for  Mr.
    Robinette includes $98,941 of moving expenses.
 
                                       5
<PAGE>
(3)  In 1991,  Mr. LoCurto  was granted  10,000 units  under the  Actmedia Stock
    Appreciation Rights Plan of 1990.  Pursuant to this plan, certain  executive
    officers  of  the Company's  Actmedia,  Inc. subsidiary  received  grants of
    phantom equity units reflecting  the fair market value  of the common  share
    equity  of Actmedia. Persons  who received grants of  such units received in
    1995 cash or shares of the Company's Common stock in an amount equal to  the
    difference  between the  value per  unit on December  31, 1994  and the base
    value on the  date of grant  with respect  to all vested  units. The  amount
    indicated reflects payments received by Mr. LoCurto for such units.
 
(4)  Amounts  reflected  represent  the Company's  contribution  to  its defined
    contribution plan on behalf of the named executive officers.
 
STOCK OPTIONS
 
    The following  table sets  forth  certain information  with respect  to  the
options  granted  during  the year  ended  December  31, 1995  to  the executive
officers named in the above compensation table:
 
<TABLE>
<CAPTION>
                              INDIVIDUAL GRANTS
- ------------------------------------------------------------------------------  POTENTIAL REALIZABLE VALUE
                                         PERCENT OF                             AT ASSUMED ANNUAL RATES OF
                                        TOTAL OPTIONS                            STOCK PRICE APPRECIATION
                              OPTIONS    GRANTED TO    EXERCISE OR                 FOR OPTION TERM (1)
                              GRANTED   EMPLOYEES IN   BASE PRICE   EXPIRATION  --------------------------
NAME                            (#)      FISCAL YEAR     ($/SH)        DATE        5%($)        10%($)
- ---------------------------  ---------  -------------  -----------  ----------  -----------  -------------
<S>                          <C>        <C>            <C>          <C>         <C>          <C>
Mr. Walthall...............     50,000         14.1%   $    26.625    12-18-05  $   786,313  $   2,040,615
Mr. LoCurto................     30,000          8.5         26.625    12-18-05      471,788      1,224,369
Mr. Hoak...................     35,000          9.9         26.625    12-18-05      550,419      1,428,431
Mr. Robinette..............     --              N/A            N/A         N/A          N/A            N/A
Mr. Fiddick................     20,000          5.6    $    26.625    12-18-05      314,525        816,246
</TABLE>
 
- ------------------------
 
(1) The assumed annual appreciation rates are disclosed pursuant to the rules of
    the Securities  and Exchange  Commission and  are not  intended to  forecast
    future appreciation of the Company's Common Stock.
 
    The  following  table sets  forth certain  information  with respect  to the
options exercised  by the  executive officers  named in  the above  compensation
table  during  the year  ended  December 31,  1995 or  held  by such  persons at
December 31, 1995:
 
<TABLE>
<CAPTION>
                                                             NUMBER OF UNEXERCISED     VALUE OF UNEXERCISED IN-THE-
                                                            OPTIONS AT DECEMBER 31,    MONEY OPTION AT DECEMBER 31,
                                SHARES                                1995                       1995 (1)
                              ACQUIRED ON       VALUE      --------------------------  ----------------------------
NAME                           EXERCISE       REALIZED     EXERCISABLE  UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ---------------------------  -------------  -------------  -----------  -------------  -------------  -------------
<S>                          <C>            <C>            <C>          <C>            <C>            <C>
Mr. Walthall...............           --             --       133,561        100,000   $   1,867,854   $    87,500
Mr. LoCurto................           --             --        61,823         60,000         900,445        52,500
Mr. Hoak...................           --             --        77,920         70,000       1,349,745        61,250
Mr. Robinette..............           --             --        --            --             --             --
Mr. Fiddick................           --             --        43,275         40,000         632,983        35,000
</TABLE>
 
- ------------------------
 
(1) Based upon the closing price of the Common Stock of the Company on  December
    29, 1995, which price was $26.00 per share.
 
CERTAIN FILINGS
 
    Under  the securities laws of the United States, the Company's directors and
executive officers, and persons  who own more than  10% of the Company's  Common
Stock, are required to report their
 
                                       6
<PAGE>
initial  ownership of the  Company's Common Stock and  any subsequent changes in
that ownership to  the Securities  and Exchange Commission.  Specific due  dates
have been established for these reports, and the Company is required to disclose
in  this proxy statement any failure to file by these dates. All of these filing
requirements were satisfied during 1995.
 
                          REINCORPORATION IN DELAWARE
 
INTRODUCTION
 
    For the reasons set  forth below, the Board  of Directors believes that  the
best  interests of the Company  and its stockholders will  be served by changing
the  state  of  incorporation  of  the  Company  from  Iowa  to  Delaware   (the
"Reincorporation  Proposal" or the "Proposed Reincorporation"). Stockholders are
urged to  read  carefully  the  following  sections  of  this  proxy  statement,
including  the  related exhibits  referenced below  and attached  hereto, before
voting on the Reincorporation Proposal. Throughout the proxy statement, the term
the "Company" or "HMC-Iowa" refers to the existing Iowa corporation and the term
"HMC-Delaware" refers to Heritage Media Corporation, a new Delaware  corporation
and  a wholly owned subsidiary  of HMC-Iowa, which is  the proposed successor to
HMC-Iowa.
 
    As discussed below, the principal  reasons for the proposed  reincorporation
are  the greater flexibility of Delaware  corporate law, the substantial body of
case law  interpreting that  law and  the increased  ability of  the Company  to
attract   and  retain  qualified  directors.   The  Company  believes  that  its
stockholders will  benefit from  the well  established principles  of  corporate
governance  that  Delaware law  affords.  The proposed  Delaware  Certificate of
Incorporation and Bylaws are substantially similar to those currently in  effect
in Iowa.
 
    The  Reincorporation  Proposal will  be  effected by  merging  HMC-Iowa into
HMC-Delaware. Upon completion of  the merger, HMC-Iowa will  cease to exist  and
HMC-Delaware will continue to operate the business of the Company under the name
Heritage Media Corporation.
 
    Pursuant  to the Agreement and  Plan of Merger, a  copy of which is attached
hereto as Exhibit A (the "Merger Agreement"), each outstanding share of HMC-Iowa
common stock  will automatically  be converted  into one  share of  HMC-Delaware
common  stock, $.01 par value, upon the effective date of the merger. Each stock
certificate representing issued and outstanding shares of HMC-Iowa common  stock
will  continue  to  represent the  same  number  of shares  of  common  stock of
HMC-Delaware. IT  WILL  NOT BE  NECESSARY  FOR STOCKHOLDERS  TO  EXCHANGE  THEIR
EXISTING  STOCK CERTIFICATES  FOR STOCK  CERTIFICATES OF  HMC-DELAWARE. However,
stockholders may exchange their certificates if they so choose. The common stock
of HMC-Iowa is listed for trading on  the American Stock Exchange and after  the
merger HMC-Delaware's common stock will be traded on the American Stock Exchange
under the symbol HTG.
 
    Under Iowa law, the affirmative vote of a majority of the outstanding shares
of common stock of HMC-Iowa is required for approval of the Merger Agreement and
the  other terms  of the  Proposed Reincorporation.  See "Vote  Required for the
Reincorporation Proposal."  The Proposed  Reincorporation has  been  unanimously
approved  by HMC-Iowa's Board of Directors.  If approved by the stockholders, it
is anticipated that the merger will become effective as soon as practicable (the
"Effective Date") following the Annual Meeting. However, pursuant to the  Merger
Agreement, the merger may be abandoned or the Merger Agreement may be amended by
the  Board of  Directors (except  that the  principal terms  may not  be amended
without stockholder approval)  either before or  after stockholder approval  has
been  obtained and prior  to the Effective Date  of the Proposed Reincorporation
if, in the opinion  of the Board of  Directors of HMC-Iowa, circumstances  arise
which  make it  inadvisable to  proceed under the  original terms  of the Merger
Agreement.
 
    THE BOARD RECOMMENDS A VOTE FOR THE PROPOSED REINCORPORATION IN DELAWARE.
 
                                       7
<PAGE>
VOTE REQUIRED FOR THE REINCORPORATION PROPOSAL
 
    Approval  of  the  Reincorporation  Proposal,  which  will  also  constitute
approval  of (i) the Merger Agreement,  the Certificate of Incorporation and the
Bylaws of HMC-Delaware and  (ii) the assumption  of HMC-Iowa's employee  benefit
plans  and stock option plans by HMC-Delaware, will require the affirmative vote
of the  holders of  a majority  of the  outstanding shares  of common  stock  of
HMC-Iowa  entitled to vote. The effect of  an abstention or a broker non-vote is
the same as that of a vote against the Reincorporation Proposal.
 
DISSENTERS' RIGHTS
 
    Stockholders of HMC-Iowa will  have dissenters' rights  with respect to  the
merger  under the Iowa Business Corporation Act ("IBCA") and will be entitled to
receive the "fair value" of their shares. Under the applicable provisions of the
IBCA, the "fair value" of the shares of Common Stock will be equal to the  value
of  the shares immediately before the  effectuation of the merger, excluding any
appreciation or depreciation in anticipation of the merger. Division XIII of the
IBCA is reprinted  in its entirety  as Exhibit  B to this  proxy statement.  All
references  in the IBCA and in this summary to a "stockholder" are to the record
holder of the shares of Common Stock as to which appraisal rights are  asserted.
A person having a beneficial interest in shares of Common Stock that are held of
record  in the  name of another  person, such as  a broker or  nominee, must act
promptly to  cause  the record  holder  to  follow the  steps  summarized  below
properly  and  in a  timely manner  to perfect  whatever dissenters'  rights the
beneficial owner may have.
 
    The following discussion is not a complete statement of the law relating  to
dissenters'  rights and is qualified in its  entirety by reference to Exhibit B.
THIS DISCUSSION AND  EXHIBIT B SHOULD  BE REVIEWED CAREFULLY  BY ANY HOLDER  WHO
WISHES  TO EXERCISE STATUTORY  DISSENTERS' RIGHTS OR WHO  WISHES TO PRESERVE THE
RIGHT TO DO SO BECAUSE FAILURE STRICTLY TO COMPLY WITH THE PROCEDURES SET  FORTH
HEREIN AND THEREIN WILL RESULT IN THE LOSS OF DISSENTERS' RIGHTS.
 
    Each  stockholder  electing  to  exercise his  dissenter's  rights  and seek
payment for the fair value of his shares must deliver to the Company, before the
taking of the vote on the merger at the Annual Meeting, a written notice of  his
intent  to demand  payment for his  shares of Common  Stock. Stockholders should
send this notice to the  Secretary of the Company  at One Galleria Tower,  13355
Noel  Road, Suite  1500, Dallas,  Texas 75240.  This written  notice must  be in
addition to  and separate  from any  proxy or  vote against  the merger.  Voting
against,  abstaining  from voting  or failing  to  vote on  the merger  will not
constitute a demand  for dissenters'  rights and  payment for  shares of  Common
Stock  within the meaning  of the IBCA.  Any stockholder electing  to demand his
dissenters' rights will not be granted dissenters' rights under the IBCA if such
stockholder has either  voted in  favor of the  merger or  consented thereto  in
writing (including by granting the proxy solicited by this proxy statement or by
returning  a signed  proxy without  specifying a  vote against  the merger  or a
direction to abstain from such vote).
 
    If the  Reincorporation Proposal  is  approved at  the Annual  Meeting,  the
Company  will send a notice within  10 days of the Annual  Meeting to all of the
stockholders who have delivered a dissenter's notice to the Company. This notice
will state  where  the  payment  demand  is  to  be  sent  and  where  and  when
certificates  for the shares of Common Stock must be deposited. Included in this
notice from  the Company  will  be a  form to  be  completed by  the  dissenting
stockholder  for demanding  payment, a  statement as  to the  date of  the first
announcement  to  news  media   or  the  stockholders  of   the  terms  of   the
Reincorporation  Proposal and a requirement that  the stockholder certify to the
Company that  he  acquired the  shares  of Common  Stock  before that  date.  In
addition,  this notice  will set a  date by  which the Company  must receive the
completed form of payment demand from the dissenting stockholder which such date
will not be  fewer than 30  days nor  more than 60  days after the  date of  the
Company's  notice.  A dissenting  stockholder must  complete  and return  to the
Company the completed form of payment demand included with the Company's  notice
and deposit his shares in accordance with the Company's notice to obtain payment
for his shares.
 
                                       8
<PAGE>
    Section  490.1325 of the IBCA provides that upon completion of the merger or
the receipt by the Company of a stockholder's form of payment demand,  whichever
occurs  later, the  Company will  pay each dissenter  who has  complied with the
applicable provisions of  the IBCA the  amount the Company  estimates to be  the
fair  value of  the dissenter's shares  plus accrued interest.  The Company will
also send to the dissenting stockholder  along with such payment the  following:
(i)  the Company's balance sheet  for the year ended  December 31, 1995 together
with the  related income  statement and  statement of  changes in  stockholders'
equity;  (ii)  the  latest  available  interim  financial  statements;  (iii) an
explanation of how interest was calculated; (iv) a statement of the  dissenter's
right  to demand payment under  the applicable provision of  the IBCA; and (v) a
copy of Section 490.1325 of the IBCA.
 
    Section 490.1327  of the  IBCA  provides that  a  corporation may  elect  to
withhold  payment from  a dissenter  unless the  stockholder was  the beneficial
holder of  the shares  before the  date set  forth in  the Company's  notice  to
dissenting  stockholders as the date of the first announcement to the news media
or to the  stockholders of  the terms of  the Proposed  Reincorporation. To  the
extent  the  Company  elects to  withhold  payment under  Section  490.1327, the
Company must estimate the fair value of the shares of Common Stock owned by  the
dissenting  stockholder plus accrued  interest and will pay  this amount to each
dissenter who  agrees to  accept  it in  full  satisfaction of  the  dissenter's
demand.
 
    Under  Section 490.1328 of the IBCA, a dissenting stockholder may supply his
own estimate of the fair value of  his shares of Common Stock plus interest  and
demand  payment for such amount less any amount received by him from the Company
under Section 490.1325  of the  IBCA or, to  the extent  applicable, reject  the
Company's  offer  under  Section  490.1327  and  demand  payment.  A  dissenting
stockholder waives his dissenter's right to demand payment if he fails to notify
the Company of his dissatisfaction of  the Company's offer within 30 days  after
the Company has made or offered payment for his shares.
 
    If  a  demand  for  payment  under  Section  490.1328  of  the  IBCA remains
unsettled, the Company  may commence a  proceeding 60 days  after receiving  the
payment  demand and petition the court to determine the fair value of the shares
of Common Stock  owned by the  dissenting stockholder. If  the Company does  not
commence  a  proceeding,  the Company  is  obligated  to pay  to  the dissenting
stockholders the amounts demanded  by them under Section  490.1328 of the  IBCA.
The  Company will  make all dissenting  stockholders parties  to the proceeding.
Each dissenter made a party  to the suit is entitled  to judgment for either  of
the  following: (a) the amount, if any, by  which the court finds the fair value
of the dissenter's shares plus interest  exceeds the amount paid by the  Company
or  (b) the fair value, plus  interest, of the dissenter's after-acquired shares
for which the Company elected to withhold payment under Section 490.1327 of  the
IBCA. The court will assess court costs against the Company except to the extent
the  court finds  the dissenters acted  arbitrarily, vexatiously or  not in good
faith.
 
REINCORPORATION PROPOSAL
 
    The discussion set forth below is qualified in its entirety by reference  to
the  Merger Agreement, the Certificate of  Incorporation of HMC-Delaware and the
Bylaws of HMC-Delaware, copies of which are attached hereto as Exhibit A, C, and
D, respectively.
 
    APPROVAL BY  STOCKHOLDERS OF  THE PROPOSED  REINCORPORATION WILL  CONSTITUTE
APPROVAL  OF  THE MERGER  AGREEMENT, THE  CERTIFICATE  OF INCORPORATION  AND THE
BYLAWS OF HMC-DELAWARE.
 
PRINCIPAL REASONS FOR THE PROPOSED REINCORPORATION
 
    As the Company plans for the  future, the Board of Directors and  management
believe that it is essential to be able to draw upon well established principles
of  corporate governance in making legal  and business decisions. The prominence
and predictability of Delaware  corporate law provide  a reliable foundation  on
which  the Company's governance decisions can be based, and the Company believes
that stockholders will benefit form the responsiveness of Delaware corporate law
to their needs and to those of the corporation they own.
 
                                       9
<PAGE>
    PROMINENCE, PREDICTABILITY AND FLEXIBILITY OF DELAWARE LAW.  For many  years
Delaware  has followed a policy of  encouraging incorporation in that state and,
in furtherance of  that policy, has  been a leader  in adopting, construing  and
implementing  comprehensive, flexible corporate laws responsive to the legal and
business needs of corporations organized under its laws. Many corporations  have
chosen  Delaware  initially as  a state  of  incorporation or  have subsequently
changed corporate domicile to Delaware in  a manner similar to that proposed  by
the  Company. Because of Delaware's prominence as the state of incorporation for
many major  corporations,  both the  legislature  and courts  in  Delaware  have
demonstrated an ability and a willingness to act quickly and effectively to meet
changing  business  needs.  The  Delaware  courts  have  developed  considerable
expertise in dealing with  corporate issues and a  substantial body of case  law
has  developed  construing Delaware  law and  establishing public  policies with
respect to corporate legal affairs.
 
    INCREASED ABILITY TO ATTRACT AND RETAIN QUALIFIED DIRECTORS.  Both Iowa  and
Delaware  law permit a corporation to include  a provision in its certificate of
incorporation which reduces or  limits the monetary  liability of directors  for
breaches  of fiduciary duty in certain circumstances. The Company believes that,
in general,  Delaware  case  law  regarding a  corporation's  ability  to  limit
director  liability is more developed and  provides more guidance than Iowa law.
The increasing frequency of claims and litigation directed against directors and
officers has  greatly  expanded  the  risks facing  directors  and  officers  of
corporations in exercising their respective duties. The amount of time and money
required  to  respond  to such  claims  and  to defend  such  litigation  can be
substantial. It is the Company's desire  to reduce these risks to its  directors
and  officers and to limit situations in which monetary damages can be recovered
against directors  so  that the  Company  may  continue to  attract  and  retain
qualified  directors who  otherwise might be  unwilling to serve  because of the
risks involved.
 
    WELL ESTABLISHED PRINCIPLES OF CORPORATE  GOVERNANCE.  There is  substantial
judicial  precedent in the Delaware courts as to the legal principles applicable
to measures that  may be taken  by a corporation  and as to  the conduct of  the
Board  of Directors under the business  judgment rule. The Company believes that
its stockholders will benefit form the well established principles of  corporate
governance that Delaware law affords.
 
NO CHANGE IN BOARD MEMBERS, BUSINESS, MANAGEMENT, EMPLOYEE BENEFIT PLANS OR
LOCATION OF PRINCIPAL FACILITIES OF THE COMPANY
 
    The Reincorporation Proposal will effect only a change in the legal domicile
of the Company and certain other changes of a legal nature, certain of which are
described  in this proxy statement. The Proposed Reincorporation will NOT result
in any  change  in  the  name, business,  management,  fiscal  year,  assets  or
liabilities  (except to  the extent  of legal and  other costs  of effecting the
reincorporation) or location  of the  principal facilities of  the Company.  The
seven  directors who are elected at the Annual Meeting will become the directors
of HMC-Delaware. All employee benefit and stock option plans of HMC-Iowa will be
assumed and continued by HMC-Delaware and  each option or right issued  pursuant
to  such  plans will  automatically  be converted  into  an option  or  right to
purchase the same  number of shares  of HMC-Delaware common  stock, at the  same
price  per  share, upon  the same  terms,  and subject  to the  same conditions.
Stockholders should note that approval of the Reincorporation Proposal will also
constitute approval  of the  assumption of  these plans  by HMC-Delaware.  Other
employee benefit arrangements of HMC-Iowa will also be continued by HMC-Delaware
upon  the terms  and subject  to the  conditions currently  in effect.  As noted
above, after  the merger  the shares  of common  stock of  HMC-Delaware will  be
traded under the symbol HTG in the American Stock Exchange.
 
    Prior  to the  Effective Date  of the  merger, the  Company will  obtain any
requisite consents to such  merger from parties with  whom it may have  material
contractual  arrangements (the  "Material Agreements"). As  a result, HMC-Iowa's
rights and  obligations under  such  Material Agreements  will continue  and  be
assumed by HMC-Delaware.
 
                                       10
<PAGE>
DIFFERENCES BETWEEN HMC-DELAWARE AND HMC-IOWA
 
    HMC-Iowa  is  incorporated  under  the  laws  of  the  State  of  Iowa,  and
HMC-Delaware is  incorporated under  the  laws of  the  State of  Delaware.  The
Company  stockholders, whose  rights as  stockholders are  currently governed by
Iowa law  and HMC-Iowa's  Restated Articles  of Incorporation  and Bylaws,  will
become,  upon consummation of the merger, stockholders of HMC-Delaware and their
rights will  be  governed by  Delaware  law and  HMC-Delaware's  Certificate  of
Incorporation  and Bylaws. Certain differences between  the rights of holders of
HMC-Iowa common stock and HMC-Delaware common stock are set forth below.
 
    The following summary  does not purport  to be a  complete statement of  the
rights  of  HMC-Iowa  stockholders  under  applicable  Iowa  law  and HMC-Iowa's
Restated Articles of  Incorporation and Bylaws  as compared with  the rights  of
HMC-Delaware  stockholders  under  applicable  Delaware  law  and HMC-Delaware's
Certificate of  Incorporation  and  Bylaws.  The summary  is  qualified  in  its
entirety  by the Delaware General Corporation Law ("DGCL") and the IBCA to which
stockholders  are  referred.  Generally,  the  provisions  of  the  HMC-Delaware
Certificate  of Incorporation  and Bylaws are  similar to those  of the HMC-Iowa
Restated Articles of Incorporation and  Bylaws in many respects. The  discussion
of  the Certificate of Incorporation and  Bylaws of HMC-Delaware is qualified by
reference to Exhibits C and D hereto, respectively.
 
CAPITALIZATION
 
    The Restated Articles of Incorporation  of HMC-Iowa currently authorize  the
Company  to issue  up to 40,000,000  shares of  Class A Common  Stock, $0.01 par
value; 10,000,000  shares  of  Class  C  Common  Stock,  $0.01  par  value;  and
60,000,000  shares of preferred stock, no par value, of which 400,000 shares has
been designated as Series A Junior Participating Preferred Stock (the "Series  A
Preferred"). There are currently no shares of the Company's Class C Common Stock
outstanding.  The Certificate  of Incorporation  of HMC-Delaware  eliminates the
different classes of common stock and provides that the Company is authorized to
issue 100,000,000 shares of common stock, $.01 par value, and 10,000,000  shares
of  preferred stock,  no par  value, of which  400,000 shares  are designated as
Series A  Preferred  with  the  identical  rights  as  the  Series  A  Preferred
designated  in  HMC-Iowa's  Restated  Articles  of  Incorporation.  Although the
Certificate of Incorporation of HMC-Delaware increases the authorized number  of
shares  of common stock as  compared to the authorized  shares of Class A Common
Stock of HMC-Iowa,  the Company  has no  present intention  of using  additional
shares of common stock other than in the normal course of its business.
 
    Like   HMC-Iowa's   Restated  Articles   of   Incorporation,  HMC-Delaware's
Certificate of Incorporation provides that the Board of Directors is entitled to
determine the powers, preferences and rights and the qualifications, limitations
or restrictions, of the authorized and unissued preferred stock. Although it has
no present intention of  doing so, the Board  of Directors, without  stockholder
approval,  could authorize  the additional  issuance of  preferred stock  in the
future upon terms  or with any  rights, preferences and  privileges which  could
have  the effect of delaying or preventing a change in control of the Company or
modifying the effective rights  of holders of the  Company's common stock  under
either  Iowa or  Delaware law.  The Board of  Directors could  also utilize such
shares for further financings, possible acquisitions and other uses.
 
AMENDMENT TO CHARTER AND BYLAWS
 
    Amendments  to  the  HMC-Delaware  Certificate  of  Incorporation  generally
require  the approval of the holders of  a majority of all outstanding shares of
HMC-Delaware common stock (with, in  each case, each stockholder being  entitled
to  one  vote  for each  share  so  held); provided,  however,  the HMC-Delaware
Certificate of  Incorporation provides  that amendments  to the  Certificate  of
Incorporation  limiting a director's liability for breaches of fiduciary duties,
prohibiting actions by stockholders except at  an annual or special meeting  and
providing  for indemnification of directors and officers require the affirmative
vote of 2/3rds of  the Company's then outstanding  shares of capital stock.  The
holders  of the outstanding shares of a class are entitled to vote as a class on
a proposed  amendment  if  the  amendment  would  alter  or  change  the  power,
preferences    or    special    rights    of    one    or    more    series   of
 
                                       11
<PAGE>
any class so to affect  them adversely. The number  of authorized shares of  any
such  class of stock may be increased or  decreased (but not below the number of
shares then outstanding) by the affirmative vote of the holders of a majority of
the stock entitled to vote  thereon (without a class a  vote) if so provided  in
any  amendment to the Certificate of  Incorporation or resolutions creating such
class of stock.
 
    Amendments  to  HMC-Iowa's  Restated  Articles  of  Incorporation  generally
require  the approval of a majority of the outstanding shares of HMC-Iowa common
stock. However, in the case of amendments to the HMC-Iowa Restated Articles that
alter or change the powers, preferences or special rights of a class of stock so
as to adversely affect  the holders thereof, on  certain matters related to  the
specific  rights of a class or series of capital stock, and on all matters where
a separate class vote is required by Iowa law, the holders of different  classes
of stock are entitled to vote as a class, with the result that no such amendment
may be effected without the affirmative vote of the holders of a majority of the
total  shares of such class  entitled to vote thereon.  Matters on which a class
vote is required include amendments to change the authorized number of shares of
such class and to change the par value per shares of such class.
 
    The Bylaws  of HMC-Delaware  may be  amended by  the Board  of Directors  of
HMC-Delaware  as provided  for in  HMC-Delaware's Certificate  of Incorporation,
subject to  the rights  of the  stockholders to  amend such  Bylaws.  HMC-Iowa's
Bylaws  may  be amended  by the  stockholders or  by the  Board of  Directors of
HMC-Iowa.
 
APPROVAL OF, AND SPECIAL RIGHTS WITH RESPECT TO, MERGERS OR CONSOLIDATIONS AND
CERTAIN OTHER TRANSACTIONS
 
    Under Delaware  law,  the approval  of  the holders  of  a majority  of  the
outstanding  shares  of  HMC-Delaware  common  stock  is  required  to authorize
mergers, consolidations, dissolutions or the sale of all or substantially all of
the property or assets of HMC-Delaware.
 
    Under Iowa law, a merger or consolidation generally requires the affirmative
vote of a majority of  all outstanding shares of  HMC-Iowa (whether or not  such
shares  would  otherwise have  voting  rights), and  the  affirmative vote  of a
majority of HMC-Iowa's outstanding shares generally would be required to approve
a sale  of all  or  substantially all  of HMC-Iowa's  property  or assets  or  a
dissolution,  or partial dissolution,  of HMC-Iowa. However,  under Iowa law, no
vote of stockholders of HMC-Iowa is necessary  to authorize a merger if (1)  the
plan  of merger does not affect any  amendments to the articles of incorporation
of the surviving corporation and (2) the number of authorized unissued shares or
treasury shares  of any  class of  the  surviving corporation  to be  issued  or
delivered  under the  plan of merger  does not exceed  20% of the  shares of the
surviving corporation of  the same  class outstanding immediately  prior to  the
effective date of the merger.
 
CERTAIN ANTI-TAKEOVER PROVISIONS
 
    HMC-Delaware  is  subject to  the provisions  of Section  203 of  DGCL. That
section provides, with certain exceptions,  that a Delaware corporation may  not
engage  in  any of  a  broad range  of business  combinations  with a  person or
affiliate, or associate of such person, who is an "interested stockholder" for a
period of  three years  from the  date  that such  person became  an  interested
stockholder  unless:  (i)  the transaction  resulting  in a  person  becoming an
interested stockholder, or the business combination, is approved by the board of
directions  of  the  corporation  before   the  person  becomes  an   interested
stockholder;  (ii)  the  interested  stockholder acquires  85%  or  more  of the
outstanding voting stock of the corporation  in the same transaction that  makes
it  an interested  stockholder (excluding shares  owned by persons  who are both
officers and directors of the corporation,  and shares held by certain  employee
stock  ownership plans);  or (iii) on  or after  the date the  person becomes an
interested  stockholder,   the  business   combination   is  approved   by   the
corporation's  board of  directors and by  the holders of  at least 66  % of the
corporation's  outstanding  voting  stock  at  an  annual  or  special  meeting,
excluding   shares  owned   by  the   interested  stockholder.   An  "interested
stockholder" is defined as any  person that is (i) the  owner of 15% or more  of
the    outstanding   voting    stock   of    the   corporation    or   (ii)   an
 
                                       12
<PAGE>
affiliate or associate of the  corporation and was the owner  of 15% or more  of
the  outstanding  voting  stock  of  the  corporation  at  any  time  within the
three-year period immediately  prior to the  date on  which it is  sought to  be
determined whether such person is an interested stockholder.
 
    HMC-Iowa,  as an Iowa corporation, is not subject to Section 203 of DGCL. In
addition, Iowa does not have an anti-takeover statute comparable to Section  203
of DGCL.
 
    The IBCA allows a director, in determining what is in the best interest of a
corporation  when  considering  a  tender offer  or  proposal,  to  consider the
following community interest factors in addition to consideration of the effects
of any action on  stockholders: the effects of  the action on the  corporation's
employees,  suppliers, creditors and customers; the effects of the action on the
communities in which  the corporation  operates; and  the long-term  as well  as
short-term  interests  of the  corporation and  its stockholders,  including the
possibility that these interests may be served by the continued independence  of
the  corporation.  If  on the  basis  of  these community  interest  factors the
HMC-Iowa Board of Directors determines that the proposal or action is not in the
best interests of HMC-Iowa, the HMC-Iowa Board may reject the proposal or offer.
If the HMC-Iowa Board of Directors rejects such proposal or offer, the Board  is
not  obligated  to  facilitate,  to  remove any  barriers  to,  or  refrain from
impeding, the proposal or  offer. Consideration of any  or all of the  community
interest factors is not a violation of the business judgment rule or of any duty
of  the director to  the stockholders, or  a group of  stockholders, even if the
director reasonably determines  that a community  interest factor outweighs  the
financial  or other  benefits to  the corporation or  a stockholder  or group of
stockholders. The  Restated  Articles of  Incorporation  of HMC-Iowa  contain  a
provision that allows its Board of Directors to consider the foregoing community
interests  factors. DGCL and HMC-Delaware's  Certificate of Incorporation do not
contain a similar provision.
 
APPRAISAL RIGHTS
 
    Under Delaware law, appraisal rights are generally available for the  shares
of  any class or series  of stock of HMC-Delaware  in a merger or consolidation,
provided that no appraisal rights are available  for the shares of any class  or
series  of stock which, at the record date  for the meeting held to approve such
transaction,  were  either  (i)  listed  on  a  national  security  exchange  or
designated  as a  national market  system security  on an  interdealer quotation
system by the National Association of Securities Dealers, Inc. ("NASD") or  (ii)
held  of record by more than 2,000 stockholders. Even if the shares of any class
or series of stock meet the requirements of clause (i) or (ii) above,  appraisal
rights  are available for such class or series if the holders thereof receive in
the merger  or  consolidation  anything  except: (i)  shares  of  stock  of  the
corporation  surviving  or resulting  from  such merger  or  consolidation; (ii)
shares of stock  of any other  corporation which  at the effective  date of  the
merger  or consolidation is either listed  on a national securities exchange, or
designated as  a natural  market  system security  on an  interdealer  quotation
system by the NASD or held of record by more than 2,000 stockholders; (iii) cash
in  lieu of  fractional shares;  or (iv)  any combination  of the  foregoing. No
appraisal rights are available to  stockholders of the surviving corporation  if
the merger did not require their approval.
 
    Under  Iowa law, the holders of HMC-Iowa capital stock have appraisal rights
in any merger or consolidation, any sale or exchange of all or substantially all
of the property  and assets of  a corporation  otherwise than in  the usual  and
regular course of its business or any amendment to the articles of incorporation
that  materially  and adversely  affects rights  in  respect to  the dissenter's
shares. Such rights do not apply to stockholders of the surviving corporation in
a merger if (i) articles or incorporation of the surviving corporation will  not
differ except in certain minor instances; (ii) each stockholder of the surviving
corporation  where shares were outstanding immediately before the effective date
of the merger will hold the  same number of shares with identical  designations,
preferences, limitations and relative rights immediately after the merger; (iii)
the  number of voting  shares immediately after  the merger, plus  the number of
voting shares  issuable as  a result  of  the merger,  either by  conversion  of
securities  issued pursuant to the merger or  the exercise of rights and options
issued pursuant to the merger, will not exceed by more than 20% the total number
of voting shares of the surviving corporation outstanding immediately before the
merger;   or    (iv)    the    number   of    shares    that    entitle    their
 
                                       13
<PAGE>
holders  to participate without limitation in  dividends plus the number of such
participating shares  issued pursuant  to the  merger, either  by conversion  of
securities  issued pursuant to the merger or the exercise of rights and warrants
issued pursuant to the  merger, will not  exceed by more than  20% of the  total
number of participating shares outstanding before the merger.
 
DIVIDEND SOURCES
 
    Under  Delaware law, dividends may be paid by HMC-Delaware out of either (1)
surplus or (2)  in case  there is no  surplus, out  of its net  profits for  the
fiscal  year in which the dividend is declared and/or the preceding fiscal year,
except when  the capital  is diminished  to an  amount less  than the  aggregate
amount  of  the capital  represented by  issued and  outstanding stock  having a
preference on the distribution  of assets. Delaware law  defines surplus as  the
excess,  at any time, of  the net assets of a  corporation (determined on a fair
market value, as opposed to historical cost, basis) over its stated capital.
 
    Under Iowa law, dividends may be  paid by HMC-Iowa, except when HMC-Iowa  is
insolvent  or if HMC-Iowa's total assets would be less than the sum of its total
liabilities plus  the  amount that  would  be needed,  if  HMC-Iowa were  to  be
dissolved  at the time  of the distribution, to  satisfy the preferential rights
upon dissolution of stockholders where preferential rights are superior to those
receiving the distribution. In addition,  HMC-Iowa's Bylaws prohibit payment  of
dividends based on unrealized appreciation in value or revaluation of HMC-Iowa's
assets.
 
SPECIAL MEETINGS OF STOCKHOLDER; STOCKHOLDER ACTION BY WRITTEN CONSENT
 
    Under  Delaware law, special  meetings of the stockholders  may be called by
the Board  of  Directors of  such  other person  as  may be  authorized  by  the
certificate  of incorporation or the bylaws. Under Iowa law, special meetings of
stockholder may be called by the president, the board of directors, the  holders
of  not less than  10% of all  shares entitled to  vote at the  meeting, or such
other officers or persons as may be provided in the articles of incorporation or
the bylaws. HMC-Delaware's  Bylaws do  not permit stockholders  to call  special
meetings.
 
    Under  Delaware  law,  unless  otherwise  provided  in  the  certificate  of
incorporation, any action which may be taken  or is required to be taken at  any
annual  or  special meeting  of stockholders,  may be  taken without  a meeting,
without prior notice and without a vote, if a consent in writing, setting  forth
the  action so taken, is  signed by the holders  of outstanding stock having not
less than the minimum number  of votes that would  be necessary to authorize  or
take  such action at a meeting at which all shares entitled to vote thereon were
present and voted. The HMC-Delaware Certificate of Incorporation does not permit
stockholder action by written consent.
 
    Under Iowa law, actions by stockholders  of HMC-Iowa may be taken without  a
meeting  only if a consent in writing is signed by holders of outstanding shares
having not less than 90% of the votes entitled to be cast at a meeting at  which
all shares entitled to vote on the action were present and voted.
 
LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS
 
    The  HMC-Delaware Certificate of Incorporation and Bylaws contain provisions
which require HMC-Delaware to indemnify officers and directors from and  against
costs  and  expenses incurred  in connection  with  any Indemnifiable  Claim (as
defined) under the  DGCL, based upon  any act, omission,  neglect, or breach  of
duty  that such  indemnitee may  commit while acting  as an  officer or director
generally following a  determination that  final disposition  of an  Indemnified
Claim   has  occurred,   which  final  determination   shall  be   made  by  (i)
HMC-Delaware's Board  of  Directors  acting  by a  majority  vote  of  a  quorum
consisting  of  disinterested directors,  (ii)  independent legal  counsel  in a
written opinion if such a quorum is not obtainable, or even if obtainable in the
event that a quorum  of disinterested directors so  directs, or (iii) action  of
the   stockholders  of  HMC-Delaware.  For  purposes  of  these  provisions,  an
"Indemnifiable Claim"  generally  will not  include  any claim  based  upon  the
indemnitee's  gaining any improper personal profit or advantage, any claim which
is based upon the indemnitee's  knowingly fraudulent, deliberately dishonest  or
willful misconduct, or any claim based
 
                                       14
<PAGE>
upon  (x) the indemnitee's acting other than in good faith and in a manner he or
she reasonably  believed to  be  in or  not opposed  to  the best  interests  of
HMC-Delaware  and  (y) in  the  case of  a  criminal action  or  proceeding, the
indemnitee's having no reasonable cause to believe his/her conduct was unlawful.
 
    In addition, HMC-Delaware's Certificate  of Incorporation provides that,  to
the  fullest extent permitted by Delaware Law, HMC-Delaware's directors will not
be liable for monetary  damages for breach of  the directors' fiduciary duty  to
HMC-Delaware   and   its   stockholders.  The   HMC-Delaware's   Certificate  of
Incorporation further provides that no amendment or repeal of this provision  or
the  adoption of  any provision  in HMC-Delaware's  Certificate of Incorporation
inconsistent with this  provision will eliminate  or reduce the  effect of  this
provision  with respect to any action or proceeding accruing or arising prior to
such amendment, repeal or adoption of an inconsistent provision.
 
    HMC-Iowa's Restated Articles  of Incorporation  provide that  a director  of
HMC-Iowa will not be liable to HMC-Iowa or its stockholders for monetary damages
for  breach of fiduciary  duty as a  director, except for  liability (1) for any
breach of the director's  duty of loyalty to  HMC-Iowa or its stockholders,  (2)
for  acts or omissions not in good faith or which involve intentional misconduct
or a knowing violation of the law, (3) for a transaction from which the director
derives an  improper personal  benefit or  (4) in  respect of  certain  unlawful
dividend  payments or stock redemptions or repurchases. These provisions further
provide that,  if the  IBCA is  amended to  authorize corporate  action  further
eliminating or limiting personal liability of directors, then the liability of a
director  of  HMC-Iowa shall  be  eliminated or  limited  to the  fullest extent
permitted by the IBCA as so amended.
 
    HMC-Iowa's Restated Articles of Incorporation  and Bylaws also provide  that
officers  and directors of HMC-Iowa or persons serving as officers and directors
of another corporation, partnership, joint  venture, trust or other  enterprise,
shall be indemnified by HMC-Iowa to the fullest extent permitted by the IBCA. In
addition,  HMC-Iowa will pay  all fees and expenses  incurred in connection with
any such  preceding,  including  any  compromise  settlement  if  the  Board  of
Directors  by a  majority vote  by disinterested  directors first  approves such
settlement.
 
CERTAIN PROVISIONS RELATING TO COMPLIANCE WITH FCC REGULATIONS
 
    The Restated Articles of  Incorporation of HMC-Iowa  and the Certificate  of
Incorporation  of HMC-Delaware contain identical provisions regarding compliance
with certain regulations of the  Federal Communications Commission (the  "FCC").
So  long as the Company or any of  its subsidiaries holds authority from the FCC
(or any  successor thereto)  to  operate any  television or  radio  broadcasting
station,  if the Company has  reason to believe that  the ownership, or proposed
ownership, of  shares of  its capital  stock by  any stockholder  or any  person
presenting  any shares of capital stock of  the Company for transfer into his or
her name may  be inconsistent with,  or in  violation of, any  provision of  the
Federal  Communication  Laws  (as  defined in  HMC-Iowa's  Restated  Articles of
Incorporation and HMC-Delaware Certificate of Incorporation) such stockholder or
proposed transferee,  upon  request  of  the Company,  is  required  to  furnish
promptly  to  the  Company  such  information  (including,  without  limitation,
information  with  respect  to   citizenship,  other  ownership  interests   and
affiliations)  as  the  Company  reasonably requests  to  determine  whether the
ownership of, or the exercise of any  rights with respect to, shares of  capital
stock  of the Company by such stockholder or proposed transferee is inconsistent
with, or in violation of, Federal Communication Laws. The Company may refuse  to
permit  the transfer of shares of its  capital stock to such proposed transferee
or may  suspend those  rights of  stock ownership  the exercise  of which  would
result  in any  inconsistency with, or  violation of,  the Federal Communication
Laws (including  the  right  to vote  and  the  payment of  dividends  or  other
distributions).
 
CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
    The  following is a discussion of  certain federal income tax considerations
that  may  be  relevant  to  holders  of  HMC-Iowa  common  stock  who   receive
HMC-Delaware  common  stock in  exchange for  their HMC-Iowa  common stock  as a
result of the Proposed Reincorporation. The  discussion does not address all  of
the  tax consequences  of the Proposed  Reincorporation that may  be relevant to
particular
 
                                       15
<PAGE>
HMC-Iowa  stockholders,  such  as  dealers  in  securities,  or  those  HMC-Iowa
stockholders  who acquired their shares upon  the exercise of stock options, nor
does it  address the  tax consequences  to  holders of  options or  warrants  to
acquire  HMC-Iowa common  stock. Furthermore,  no foreign,  state, or  local tax
considerations are addressed herein. IN VIEW  OF THE VARYING NATURE OF SUCH  TAX
CONSEQUENCES, EACH STOCKHOLDER IS URGED TO CONSULT HIS OR HER OWN TAX ADVISOR AS
TO  THE SPECIFIC TAX CONSEQUENCES OF THE PROPOSED REINCORPORATION, INCLUDING THE
APPLICABILITY OF FEDERAL, STATE, LOCAL OR FOREIGN TAX LAWS.
 
    Subject to the limitations, qualifications and exceptions described  herein,
and  assuming the Proposed Reincorporation  qualifies as a reorganization within
the meaning of Section 368(a) of the  Internal Revenue Code of 1986, as  amended
(the "Code"), the following tax consequences generally should result:
 
        (a)  No gain or loss should be  recognized by holders of HMC-Iowa common
    stock upon receipt  of HMC-Delaware  common stock pursuant  to the  Proposed
    Reincorporation.
 
        (b) The aggregate tax basis of the HMC-Delaware common stock received by
    each  stockholder in  the Proposed  Reincorporation should  be equal  to the
    aggregate tax basis  of the  HMC-Iowa common stock  surrendered in  exchange
    therefor.
 
        (c) The holding period of the HMC-Delaware common stock received by each
    stockholder of HMC-Iowa should include the period for which such stockholder
    held  the HMC-Iowa common  stock surrendered in  exchange therefor, provided
    that such HMC-Iowa  common stock was  held by the  stockholder as a  capital
    asset at the time of Proposed Reincorporation.
 
        (d) The Company should not recognize gain or loss for federal income tax
    purposes  as  a result  of  the Proposed  Reincorporation,  and HMC-Delaware
    should succeed, without adjustment, to the federal income tax attributes  of
    HMC-Iowa.
 
                             AMENDMENT TO 1987 PLAN
 
    In 1987, the Company adopted the 1987 Plan which was subsequently amended in
1989  and 1993. At the Annual Meeting,  stockholders will be asked to approve an
amendment  to  the  1987  Plan  which  would  cause  the  immediate  vesting  of
outstanding options upon certain "Vesting Events" described below. The 1987 Plan
is  attached hereto  as Exhibit  E, to  which reference  is made  for a complete
statement of the 1987 Plan provisions.  The following summary of certain of  the
1987  Plan's  provisions is  qualified,  in its  entirety,  by reference  to the
attached 1987 Plan.
 
    Under the 1987 Plan, non-qualified stock options for up to 1,500,000  shares
of  Common Stock may be granted to  officers, directors and key employees of the
Company and its subsidiaries at a price  at least equal to fair market value  at
the  date of grant, unless waived by the Board of Directors. An optionee may not
receive a grant  in excess of  100,000 shares  of Common Stock  in any  calendar
year.  Options  granted under  the 1987  Plan vest  in full  after two  years of
employment and are  exercisable for  not more  than 10  years from  the date  of
grant.
 
    The  1987  Plan provides  for officers  and directors  who are  also Company
employees an exemption  from the provisions  of Section 16(b)  for the grant  of
options.  Section 16(b) provides for recovery by  the Company of profits made by
officers and directors on  short-term trading in shares  of Common Stock of  the
Company.  The Company requires the approval of the amendment to the 1987 Plan by
the stockholders at the Annual Meeting  in order to continue the exemption  from
Section 16(b) for the grant of options.
 
    Stock  options granted  under the  1987 Plan  are not  currently entitled to
"incentive stock option" treatment for  federal income tax purposes provided  by
Section  422 of the Code. An optionee, upon exercise of an option under the 1987
Plan, will realize taxable income equal  to the difference between the  exercise
price  and the  fair market value  at the time  of exercise, and  the Company is
entitled to a
 
                                       16
<PAGE>
corresponding deduction. The foregoing statements are based upon current federal
income tax laws and regulations  and are subject to change  if the tax laws  and
regulations, or interpretations thereof, change.
 
    The proposed amendment to the 1987 Plan would cause the immediate vesting of
outstanding  options under the 1987  Plan upon certain events  and would give to
optionees under the 1987  Plan this benefit  which is provided  for in the  1996
Plan. Unless the particular option provides otherwise, options granted under the
1987  Plan  will become  immediately  exercisable and  vested  in full  upon the
occurrence, before the expiration or termination  of such option, of any of  the
events (a "Vesting Event") listed below:
 
        (a)  A sale, transfer or other conveyance of all or substantially all of
    the assets of the Company on a consolidated basis;
 
        (b) The acquisition of beneficial ownership, as such term is defined  in
    Rule 13d-3 promulgated under the Securities Exchange Act of 1934, as amended
    (the "Exchange Act), by any "person" (as such term is used in Sections 13(d)
    and  14(d) of the  Exchange Act), other  than (i) the  Company or (ii) James
    Hoak and his affiliates, directly or indirectly, of securities  representing
    50%  or more of the total number of  votes that may be cast for the election
    of directors of the Company; or
 
        (c) The commencement (within the meaning of Rule 14d-2 promulgated under
    the Exchange Act) of a  "tender offer" for stock  of the Company subject  to
    Section 14(d)(2) of the Exchange Act; or
 
        (d)  The  failure at  any  annual or  special  meeting of  the Company's
    stockholders  following  an  "election  contest"  subject  to  Rule   14a-11
    promulgated  under the Exchange Act, of any  of the persons nominated by the
    Company in the proxy  material mailed to stockholders  by the management  of
    the  Company to win election  to seats on the  Board of Directors, excluding
    only those  who  die, retire  voluntarily,  are disabled  or  are  otherwise
    disqualified  in the  interim between their  nomination and the  date of the
    meeting.
 
    There are  approximately  100  key  employees  and  executive  officers  and
approximately  five non-employee directors who are eligible to receive grants of
options under the  Option Plan. The  following indicates the  number of  options
granted  under the 1987 Plan to the  executive officers named in the "Summary of
Executive Compensation"  table:  Mr.  Walthall, 233,561  options;  Mr.  LoCurto,
121,823  options; Mr. Hoak,  147,920 options; Mr.  Robinette, 9,207 options; and
Mr. Fiddick, 83,275 options. All current executive officers of the Company as  a
group  have  received 790,816  options, and  all current  directors who  are not
executive officers  have received  38,748  options as  a group.  All  employees,
including  all current officers who are not executive officers, as a group, have
received 1,023,128 options under the 1987 Plan.
 
    THE BOARD OF DIRECTORS  RECOMMENDS THAT STOCKHOLDERS  VOTE FOR THE  PROPOSED
AMENDMENT TO THE 1987 PLAN.
 
              APPROVAL AND ADOPTION OF THE 1996 STOCK OPTION PLAN
 
    In January 1996, the Board of Directors adopted the 1996 Plan which provides
for  the  grant of  up  to 1,500,000  non-qualified  stock options  to officers,
directors and key employees of the  Company and its subsidiaries. At the  Annual
Meeting,  stockholders will be asked to approve  the 1996 Plan. The 1996 Plan is
attached hereto  as  Exhibit  F, to  which  reference  is made  for  a  complete
statement  of the 1996 Plan provisions. The  following summary of certain of the
1996 Plan's  provisions is  qualified,  in its  entirety,  by reference  to  the
attached 1996 Plan.
 
                                       17
<PAGE>
    PURPOSE.   The purpose of the 1996 Plan is to provide certain key employees,
officers and directors of the Company  and its subsidiaries with an  opportunity
to  acquire a stake  in the operation  and growth of  the Company as  a means of
assuring their maximum effort and the continued growth the Company.
 
    ADMINISTRATION.  The 1996 Plan is administered by the Compensation Committee
or other committee appointed  by the Board of  Directors (the "Committee").  The
Committee   consists  of   two  or  more   directors,  each  of   whom  must  be
"disinterested" as defined by Rule 16b-3 of the Exchange Act.
 
    ELIGIBILITY.  Any  employee (including  any officer  or director  who is  an
employee)  of  the  Company  or any  affiliated  corporation  or  partnership is
eligible to receive  options under the  1996 Plan.  Any director who  is not  an
employee of the Company is eligible to receive options under the 1996 Plan.
 
    TERMS  OF OPTION GRANTS.   Subject to  the provisions of  the 1996 Plan, the
Committee may award options and determine the number of shares to be covered  by
each  option, the option price  therefor, the term of  the option, and the other
conditions and limitations applicable to the exercise of the option. The maximum
number of shares which may  be subject to all  options awarded to a  participant
during  any calendar  year cannot exceed  200,000. Any option  granted under the
1996 Plan is not exercisable after the expiration of ten years from the date the
option is  granted.  In  addition,  options granted  under  the  1996  Plan  are
non-transferable  by the optionee otherwise than by  will or the laws of descent
and/or distribution, and is exercisable, during his lifetime, by him only.
 
    EXERCISE OF OPTIONS.  Subject to the provisions of 1996 Plan described under
"Acceleration upon Certain Events" below, an  optionee under the 1996 Plan  must
remain  in the continuous employ of the Company for two years from and after the
date on which the option is granted, or such other and greater period as may  be
fixed by the Committee, before he can exercise any part of the option. After the
optionee has remained in the continuous employ of the Company for two years, and
other  requirements for  the exercise  of the option  have been  met, the option
granted under the 1996 Plan may be exercised as to all of the shares subject  to
the  option. Payment  of the option  exercise price can  be made in  cash, or by
certified or cashier's  check payable  to the  order of  the Company;  provided,
however,  that in lieu of cash an  optionee may exercise his option by tendering
to the Company  such shares  of the  Common Stock of  the Company  owned by  him
having  a fair market value  equal to the cash  exercise price applicable to his
option.
 
    ADJUSTMENT UPON CHANGES  IN CAPITALIZATION  OR MERGER.   In the  event of  a
stock   dividend,  stock  split  or  combination  of  shares  of  Common  Stock,
recapitalization or other increase or decrease in the number of issued shares of
Common  Stock  effected  without  receipt  of  consideration  by  the   Company,
appropriate  and proportionate  adjustment shall be  made in (i)  the number and
kind of shares of  stock in respect  of which options may  be awarded under  the
1996 Plan, (ii) the number and kind of shares of stock or other property subject
to  outstanding options, and (iii) the  award, exercise or conversion price with
respect to  any  of  the  foregoing.  Subject to  any  required  action  by  the
stockholders,  if  the Company  is the  surviving corporation  in any  merger or
consolidation, each  outstanding  option  shall  pertain to  and  apply  to  the
securities  to which a holder of the number of shares of Common Stock subject to
the option would have been entitled.
 
    TAX CONSEQUENCES.    Stock options  granted  under  the 1996  Plan  are  not
currently  entitled to "incentive stock option" treatment for federal income tax
purposes provided by Section 422 of the  Code. An optionee, upon exercise of  an
option  under the 1996 Plan, will realize taxable income equal to the difference
between the exercise price and  the fair market value  at the time of  exercise,
and  the  Company  is  entitled  to  a  corresponding  deduction.  The foregoing
statements are based upon  current federal income tax  laws and regulations  and
are  subject  to change  if  the tax  laws  and regulations,  or interpretations
thereof, change.
 
    GRANTS TO NON-EMPLOYEE DIRECTORS.  Non-employee directors receive  automatic
grants  of options under the 1996 Plan in accordance with a formula set forth in
the 1996 Plan. On the second Friday in December of each year commencing December
13, 1996, each non-employee director will receive a
 
                                       18
<PAGE>
grant of an option to purchase 2,000 shares of Common Stock. Options granted  to
directors  will  first become  exercisable two  years after  the date  of grant,
subject to the  provisions described  under "Acceleration  upon Certain  Events"
below.  The term of each option granted  to a non-employee director shall be ten
years from its date  of grant. The  option price of the  shares of Common  Stock
subject  to each option granted to a director  shall be the fair market value of
such shares on  the date the  option is granted.  If a director  ceases to be  a
director of the Company, such director's options will be exercisable by him only
during  the six months following  the date such person  ceases to be a director,
except that if  a director  dies while serving  as a  director, such  director's
options  will be exercisable by his or  her executor or administrator or, if not
so exercised, by the  legatees or the  distributees of his  or her estate,  only
during the six months following his or her death.
 
    ACCELERATION  UPON CERTAIN  EVENTS.   Unless the  particular option provides
otherwise,  options  granted  under  the  1996  Plan  will  become   immediately
exercisable  and vested  in full upon  the occurrence, before  the expiration or
termination of  such  option, of  any  of  the Vesting  Events  described  under
"Amendment to 1987 Plan" above.
 
    AMENDMENT AND TERMINATION.  The Board of Directors of the Company may amend,
suspend  or terminate the 1996 Plan or any portion thereof at any time, provided
that (i) no amendment may be made without stockholder approval if such  approval
is  necessary  to  comply with  any  applicable tax  or  regulatory requirement,
including any  requirements for  exemptive  relief under  Section 16(b)  of  the
Exchange  Act or  any successor provision,  and (ii) the  provisions relating to
grants to directors may  not be amended  more than once  every six months  other
than  to comport with changes in the Code  or ERISA or the rules and regulations
under either thereof. If  any amendment, suspension or  termination of the  1996
Plan materially and adversely affects the rights of the holder of any award then
outstanding,  such amendment,  suspension or termination  will not  be deemed to
alter such rights unless the holder shall consent thereto.
 
    RULE 16B-3.  The 1996 Plan provides for officers and directors who are  also
Company  employees an  exemption from  the provisions  of Section  16(b) for the
grant of options. Section 16(b) provides for recovery by the Company of  profits
made  by officers and directors on short-term  trading in shares of Common Stock
of the  Company. The  Company requires  the approval  of the  1996 Plan  by  the
stockholders  at  the Annual  Meeting in  order to  continue the  exemption from
Section 16(b) for the grant of options.
 
    In connection with the acquisition of DIMAC, the Company granted on February
21, 1996,  the  date of  the  consummation of  the  DIMAC acquisition,  to  four
officers  of DIMAC options  under the 1996  Plan to purchase  at an aggregate of
      shares at $31.10  per share. The  exercise price is  equal to the  average
closing  price of the Company's Common Stock for a ten-day trading period ending
on the  fifth  day preceding  the  acquisition of  DIMAC  as set  forth  in  the
acquisition  agreement  between the  Company, a  subsidiary  of the  Company and
DIMAC. In addition,  on February 21,  1996, 13 employees  of DIMAC were  granted
options  under the 1996 Plan to purchase an aggregate of        shares at $29.75
per share, the closing price of the Company's Common Stock on the date of grant.
All of  these  options will  become  immediately exercisable  after  two  years,
subject  to  the  optionee's  continued  employment  with  the  Company  and the
provisions of the 1996 Plan providing  for the immediate vesting of the  options
upon certain Vesting Events.
 
    There  are  approximately  100  key  employees  and  executive  officers and
approximately five non-employee directors who are eligible to receive grants  of
options under the 1996 Plan.
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR THE PROPOSAL TO
APPROVE AND ADOPT THE 1996 PLAN.
 
                                       19
<PAGE>
                            STOCK PRICE PERFORMANCE
 
    Set  forth below is a  line graph indicating the  stock price performance of
the Company's  Common Stock  for the  five  years ended  December 31,  1995,  as
contrasted  with (i) the Standard & Poor's 500 Stock Index and (ii) a peer group
of  publicly  traded   companies  with  operations   in  television  and   radio
broadcasting  and in-store marketing with  market capitalizations similar to the
Company's.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
            PEER GROUP   HERITAGE    S&P 500
<S>        <C>           <C>        <C>
12-31-90            100        100        100
12-31-91            100        100        130
12-31-92            124         62        140
12-31-93            208        142        154
12-31-94            232        192        156
12-31-95            340        186        215
</TABLE>
 
- ------------------------
 
(1) Assumes $100 invested on December  31, 1990 in Heritage Media Common  Stock,
    S&P 500 Index and a peer group Index.
 
(2)  Companies comprising the peer  group index: Catalina Marketing Corporation;
    Citicasters;  Clear  Channel  Communications,  Inc.;  Granite   Broadcasting
    Corporation;  In-Store Advertising, Inc.; Osborn Communications Corporation;
    and Outlet Communications, Inc.
 
                            STOCKHOLDERS' PROPOSALS
 
    Any proposals that stockholders of the  Company desire to have presented  at
the  1997 annual meeting of stockholders must  be received by the Company at its
principal executive offices no later than December   , 1996.
 
                                 MISCELLANEOUS
 
    The accompanying  proxy  is  being  solicited on  behalf  of  the  Board  of
Directors  of the  Company. The expense  of preparing, printing  and mailing the
form of proxy and the material used in the solicitation thereof will be borne by
the Company. In addition to  the use of the mails,  proxies may be solicited  by
personal interview, telephone and telegram by directors and regular officers and
employees  of the Company.  Arrangements may also be  made with brokerage houses
and  other  custodians,   nominees  and  fiduciaries   for  the  forwarding   of
solicitation  material to the beneficial owners of  stock held of record by such
persons, and  the  Company  may  reimburse  them  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.
 
                                       20
<PAGE>
    Representatives  of KPMG  Peat Marwick, the  Company's independent auditors,
are expected to be present at the Annual Meeting with the opportunity to make  a
statement  if  they  desire  and  to  be  available  to  respond  to appropriate
questions.
 
                                            By Order of the Board of Directors
                                                        Wayne Kern
                                                        SECRETARY
 
Dallas, Texas
April   , 1996
 
                                       21
<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE
 
    The  Company's  Compensation  Committee  is  empowered  to  review,  and  to
recommend  to the  full Board of  Directors, the annual  compensation, long term
incentive plans and compensation  procedures for all  executive officers of  the
Company.  In  carrying  out  these  responsibilities,  the  Committee  evaluates
numerous factors including  the Company's financial  performance in relation  to
the  goals  established  by  the  Board,  the  individual  contribution  of each
executive officer, competitive  compensation practices within  the industry  and
general  economic inflationary factors.  The base salary  component of executive
officer compensation  is primarily  determined by  reference to  the  individual
contribution  of each officer.  The annual cash bonus  component is based solely
upon the  achievement of  targeted cash  flow levels  by the  Company or,  where
applicable,  by specific  operating segments of  the Company.  All targeted cash
flow levels  are reviewed  and approved  by the  Compensation Committee  at  the
beginning  of each fiscal  year. The level  of stock option  grants to executive
officers is based upon their performance, relative position and responsibilities
in the Company.
 
    The base salary levels for executive officers of the Company were  increased
8%  in 1995 over 1994.  During 1995, the Company  achieved approximately 104% of
targeted cash  flows,  which represented  a  16%  increase over  the  cash  flow
achieved  in 1994. As a  result, annual bonuses, which  were based upon specific
formulae relating to  cash flow  levels, represented approximately  30% of  cash
compensation  received by the  executive officers for 1995.  In 1995 the Company
granted options to purchase 155,000 shares of the Company's Common Stock to  the
executive  officers  of the  Company. These  stock  option grants  reflected the
improved financial performance  of the  Company and the  achievement of  several
operating and financial goals established by the Board.
 
    Mr.  Walthall's base salary  for fiscal 1995 was  $385,000, an increase from
$337,000 in the prior year. The Committee recommended this increase to recognize
Mr. Walthall's contribution  toward (i)  the 16% increase  in cash  flow of  the
Company  in 1994  and (ii)  the strengthening of  the Company's  position in the
marketing services  arena. The  Committee was  also cognizant  of the  generally
higher  level of  base salaries paid  to chief executive  officers of comparable
companies. Mr.  Walthall's  1995  bonus  which  was  paid  in  1996  represented
approximately 35% of his total cash compensation for 1995 and was based entirely
upon the achievement by the Company of 104% of the targeted cash flow level.
 
                                                          Compensation Committee
                                                                 James S. Cownie
                                                    Alan R. Kahn Joseph M. Grant
 
                                       22
<PAGE>
                                   EXHIBIT A
                          AGREEMENT AND PLAN OF MERGER
<PAGE>
                          AGREEMENT AND PLAN OF MERGER
 
    This  Agreement and Plan of Merger is executed as of              , 1996, by
and between  Heritage Media  Corporation, an  Iowa corporation  ("Parent"),  and
Heritage Media Corporation, a Delaware corporation ("Subsidiary").
 
                                  WITNESSETH:
 
    WHEREAS,  the authorized capital stock of Subsidiary consists of 100,000,000
shares of Class A Common Stock, $0.01 par value ("Subsidiary Common Stock"), and
60,000,000 shares  of  Preferred  Stock, no  par  value  ("Subsidiary  Preferred
Stock"),   400,000  shares  of  which  have  been  designated  Series  A  Junior
Participating Preferred Stock ("Subsidiary Series A Preferred Stock"), of  which
1,000  shares of Subsidiary Common Stock are issued and outstanding and owned by
Parent; and
 
    WHEREAS, the  authorized  capital stock  of  Parent consists  of  40,000,000
shares  of  Common  Stock, $0.01  par  value  ("Parent Class  A  Common Stock"),
10,000,000 shares of  Class C  Common Stock, $0.01  par value  ("Parent Class  C
Common  Stock"), and 60,000,000 shares of Preferred Stock, no par value ("Parent
Preferred Stock"), 400,000 shares of which have been designated Series A  Junior
Participating  Preferred  Stock ("Parent  Series A  Preferred Stock"),  of which
approximately         shares of  Parent Class A  Common Stock and  no shares  of
Parent Class C Common Stock, Parent Preferred Stock or Parent Series A Preferred
Stock are issued and outstanding; and
 
    WHEREAS,  the respective boards of directors  and shareholders of Parent and
Subsidiary deem it to be  desirable and in the  best interest of the  respective
corporations  that the  two corporations  merge into  a single  corporation (the
"Merger"), and, pursuant to resolutions  duly adopted, such boards of  directors
and shareholders have approved and adopted this Agreement;
 
    NOW,  THEREFORE,  in  consideration  of  the  foregoing  and  of  the mutual
agreements and covenants contained herein, the parties hereto agree as follows:
 
                                   ARTICLE I
 
    SECTION 1.1.    In accordance  with  the  provisions of  the  Iowa  Business
Corporation  Act and the Delaware General  Corporation Law at the Effective Time
(defined below) of  the Merger, Parent  shall be merged  into Subsidiary,  which
shall   be  the  surviving  corporation  (in  its  capacity  as  such  surviving
corporation Subsidiary is  hereinafter sometimes referred  to as the  "Surviving
Corporation,"  and Parent and  Subsidiary are hereinafter  sometimes referred to
collectively as the  "Constituent Corporations"), and  as such Subsidiary  shall
continue to be governed by the laws of the State of Delaware.
 
    SECTION 1.2.  The Merger shall become effective on such date as the Articles
of  Merger,  executed,  adopted and  approved  in accordance  with  the Delaware
General Corporation Law and the Iowa  Business Corporation Act, shall have  been
filed  with the  Secretary of State  of Delaware  and the Secretary  of State of
Iowa. The  time when  the Merger  shall become  effective is  herein called  the
"Effective  Time." The actions described above shall be conclusive evidence, for
all purposes of this Agreement, of compliance with all conditions precedent.
 
    SECTION 1.3.  Except as may otherwise be set forth herein, at the  Effective
Time, the corporate existence and identity of Subsidiary, with all its purposes,
powers,  franchises, privileges, rights and  immunities shall continue under the
laws of the State of Delaware, unaffected and unimpaired by the Merger, and  the
corporate  existence  and identity  of Parent,  with  all its  purposes, powers,
franchises, privileges, rights,  and immunities  shall be merged  with and  into
Subsidiary  and the Surviving  Corporation shall be  vested fully therewith, and
the separate corporate existence and identity of Parent shall thereafter  cease,
except  to the extent  continued by applicable  law. At the  Effective Time, the
Surviving Corporation shall have the following rights and obligations:
 
                                      A-1
<PAGE>
    (a) The  Surviving  Corporation  shall  have  all  the  rights,  privileges,
       immunities  and powers,  and shall  be subject to  all of  the duties and
       liabilities, of a corporation  organized under the laws  of the State  of
       Delaware.
 
    (b)  The Surviving Corporation shall succeed to, without other transfer, and
       shall possess  and  enjoy, all  of  the rights,  privileges,  immunities,
       powers,  purposes and franchises, of both a public and private nature, of
       the Constituent Corporations and all property, real, personal and  mixed,
       and  all debts due to either  of the Constituent Corporations on whatever
       account and all other  choses of action, and  every other interest of  or
       belonging to either of the Constituent Corporations shall be deemed to be
       transferred  to and vested  in the Surviving  Corporation without further
       act or  deed, and  shall  thereafter be  the  property of  the  Surviving
       Corporation  as they were of the respective Constituent Corporations, and
       the title to any  real estate vested  by deed or  otherwise in either  of
       said  Constituent Corporations shall not revert or be in any way impaired
       by reason of the Merger.
 
    (c) The Surviving  Corporation shall thenceforth  be responsible and  liable
       for  all  debts, liabilities,  obligations and  duties  of either  of the
       Constituent Corporations, and any claim existing or action or  proceeding
       pending by or against either Constituent Corporation may be prosecuted as
       if  the  Merger had  not occurred,  or the  Surviving Corporation  may be
       substituted in its place. Neither the  rights of creditors nor any  liens
       upon  the property of either Constituent Corporation shall be impaired by
       the Merger.
 
    SECTION 1.4.   If at any  time the  Surviving Corporation shall  deem or  be
advised  that any further transfers, assignments, conveyances, assurances in law
or other acts or  things are necessary  or desirable to vest  or confirm in  the
Surviving  Corporation the  title to  any property  or assets  of either  of the
Constituent Corporations, each Constituent  Corporation and its proper  officers
and  directors  shall execute  and deliver  any and  all such  proper transfers,
assignments, conveyances and assurances in law, and shall do all other acts  and
things  as are necessary or proper to vest or confirm title to such property and
assets in the Surviving Corporation and to otherwise carry out the purposes  and
intent of this Agreement.
 
                                   ARTICLE II
 
    SECTION  2.1.  The  Certificate of Incorporation of  Subsidiary in effect at
the Effective  Time shall  constitute the  Certificate of  Incorporation of  the
Surviving  Corporation until amended, altered or repealed in the manner provided
by law.
 
    SECTION 2.2.   The By-Laws  of Subsidiary in  effect at  the Effective  Time
shall  be the  By-Laws of the  Surviving Corporation, until  amended, altered or
repealed.
 
    SECTION 2.3.  The  directors of Parent  at the Effective  Time shall be  the
directors  of the Surviving Corporation and shall hold office in accordance with
the By-Laws  of the  Surviving  Corporation until  the  next annual  meeting  of
shareholders  of the Surviving Corporation  or until their respective successors
are elected and qualified.
 
    SECTION 2.4.   The officers of  Parent at  the Effective Time  shall be  the
officers  of  the Surviving  Corporation and  shall hold  office subject  to the
Bylaws of the Surviving Corporation.
 
                                  ARTICLE III
 
    SECTION  3.1.    At  the  Effective  Time,  the  manner  of  exchanging  the
outstanding securities of the Constituent Corporations shall be as follows:
 
    (a)  Each share of Parent Class A Common Stock outstanding immediately prior
       to the Effective Time, except all  shares of Parent Class A Common  Stock
       held by Parent in its treasury, which
 
                                      A-2
<PAGE>
       shall be cancelled and no shares issued in respect thereof, shall, at the
       Effective Time, by virtue of the Merger and without action on the part of
       the  holder thereof, be converted into one share of the Subsidiary Common
       Stock.
 
    (b) Each share of Subsidiary  Common Stock outstanding immediately prior  to
       the  Effective Time shall, at the Effective Time, by virtue of the Merger
       and without any action  on the part of  the holder thereof, be  cancelled
       and  returned  to the  status  of authorized  but  unissued stock  of the
       Surviving Corporation.
 
    (c) Upon the Effective Time, each outstanding option or warrant to  purchase
       shares  of Common  Stock of  Parent, shall, by  virtue of  the Merger and
       without any action on the part  of the holder thereof, be converted  into
       an  option  or  warrant  to  purchase at  the  exercise  price  in effect
       immediately prior to  the Effective Time,  the same number  of shares  of
       Subsidiary Common Stock.
 
    (d) Each certificate representing shares of the Parent Common Stock shall be
       deemed  for all corporate purposes to  evidence the ownership of an equal
       number of shares  of Common Stock  of the Surviving  Corporation and  the
       holders  of  such  certificates  will  not  be  required  immediately  to
       surrender such certificate in exchange for certificate of Common Stock of
       the Surviving  Corporation. As  certificates representing  Parent  Common
       Stock  are surrendered  for transfer, however,  the Surviving Corporation
       will cause to be issued  certificates representing its Common Stock  and,
       at  any  time upon  surrender by  a  holder of  certificates representing
       shares of Parent Common Stock, the Surviving Corporation will cause to be
       issued therefore certificates for an equal number of shares of Subsidiary
       Common Stock.
 
    (e) No fractional shares of Subsidiary  Common Stock and no certificates  or
       scrip certificates therefor shall be issued.
 
    (f) All of the shares of Subsidiary Common Stock, when delivered pursuant to
       the provisions of this Agreement, shall be validly issued, fully paid and
       nonassessable.
 
                                   ARTICLE IV
 
    SECTION  4.1.   This  Agreement may  be  executed by  the parties  hereto in
counterparts, each of which when so executed and delivered shall be an original,
but all of which shall constitute one instrument.
 
    SECTION 4.2.   Subject to  applicable law,  this Agreement  may be  amended,
modified  or supplemented only by written  agreement of Parent and Subsidiary at
any time prior to the Effective Time.
 
    SECTION 4.3.  This  Agreement may be terminated  and abandoned by action  of
the  Board of Directors of the Parent or the Subsidiary at any time prior to the
Effective Time, whether before  or after submission to  the shareholders of  the
Constituent  Corporations, by mutual agreement  of the parties hereto; provided,
however, the  principal terms  of  this Agreement  may  not be  amended  without
shareholder approval.
 
                                      A-3
<PAGE>
    IN  WITNESS WHEREOF,  each of the  Constituent Corporations  has caused this
Agreement to be executed on its behalf by its respective officers hereunto  duly
authorized as of the date first above written.
 
                                          HERITAGE MEDIA CORPORATION
                                          an Iowa corporation
 
                                          By:
 
                                          --------------------------------------
                                                David N. Walthall, President
 
                                          HERITAGE MEDIA CORPORATION
                                          a Delaware corporation
 
                                          By:
 
                                          --------------------------------------
                                                David N. Walthall, President
 
                                      A-4
<PAGE>
                                   EXHIBIT B
                              DIVISION XIII OF THE
                         IOWA BUSINESS CORPORATION ACT
<PAGE>
                                 DIVISION XIII
                               DISSENTERS' RIGHTS
                                     PART A
 
490.1301 DEFINITIONS FOR DIVISION XIII
 
    In this division:
 
        1.   "Beneficial shareholder" means the person who is a beneficial owner
    of shares held by a nominee as the record shareholder.
 
        2.  "Corporation"  means the issuer  of the shares  held by a  dissenter
    before  the corporate action,  or the surviving  or acquiring corporation by
    merger or share exchange of that issuer.
 
        3.  "Dissenter"  means a  shareholder who  is entitled  to dissent  from
    corporate  action under section  490.1302 and who  exercises that right when
    and in the manner required by sections 490.1320 through 490.1328.
 
        4.  "Fair Value", with respect to a dissenter's shares, means the  value
    of the shares immediately before the effectuation of the corporate action to
    which  the dissenter objects, excluding  any appreciation or depreciation in
    anticipation of the corporate action unless exclusion would be inequitable.
 
        5.  "Interest" means interest from  the effective date of the  corporate
    action  until the date of payment, at the average rate currently paid by the
    corporation on its principal bank loans or, if none, at a rate that is  fair
    and equitable under all the circumstances.
 
        6.   "Record shareholder" means the person  in whose name the shares are
    registered in the records of a corporation or the beneficial owner of shares
    to the extent of the rights granted by a nominee certificate on file with  a
    corporation.
 
        7.    "Shareholder"  means  the  record  shareholder  or  the beneficial
    shareholder.
 
490.1302 SHAREHOLDERS' RIGHT TO DISSENT
 
    1.  A shareholder  is entitled to  dissent from, and  obtain payment of  the
fair  value of the  shareholder's shares in  the event of,  any of the following
corporate actions:
 
        a.  Consummation of a plan of merger to which the corporation is a party
    if either of the following apply:
 
           (1) Shareholder  approval  is  required for  the  merger  by  section
       490.1103 of the articles of incorporation and the shareholder is entitled
       to vote on the merger.
 
           (2)  The corporation is  a subsidiary that is  merged with its parent
       under section 490.1104.
 
        b.  Consummation of a plan of share exchange to which the corporation is
    a party as the corporation whose shares will be acquired, if the shareholder
    is entitled to vote on the plan.
 
        c.  Consummation of a sale or exchange of all, or substantially all,  of
    the  property of the corporation other than  in the usual and regular course
    of business, if the shareholder is entitled to vote on the sale or exchange,
    including a sale in dissolution, but not including a sale pursuant to  court
    order  or a sale for  cash pursuant to a plan  by which all or substantially
    all of the net proceeds of the sale will be distributed to the  shareholders
    within one year after the date of sale.
 
        d.   An amendment  of the articles of  incorporation that materially and
    adversely affects rights in respect of a dissenter's shares because it  does
    any or all of the following:
 
           (1) Alters or abolishes a preferential right of the shares.
 
                                      B-1
<PAGE>
           (2)  Creates, alters, or abolishes a  right in respect of redemption,
       including a provision  respecting a  sinking fund for  the redemption  or
       repurchase, of the shares.
 
           (3)  Alters  or abolishes  a preemptive  right of  the holder  of the
       shares to acquire shares or other securities.
 
           (4) Excludes or limits the right of the shares to vote on any matter,
       or to  cumulate  votes,  other  than a  limitation  by  dilution  through
       issuance of shares or other securities with similar voting rights.
 
           (5)  Reduces  the number  of  shares owned  by  the shareholder  to a
       fraction of a share if the fractional share so created is to be  acquired
       for cash under section 490.604.
 
           (6) Extends, for the first time after being governed by this chapter,
       the  period of duration  of a corporation organized  under chapter 491 or
       496A and existing for a period of years on the day preceding the date the
       corporation is first governed by this chapter.
 
        e.  Any  corporate action taken  pursuant to a  shareholder vote to  the
    extent  the articles of incorporation, bylaws,  or a resolution of the board
    of directors provides that voting or nonvoting shareholders are entitled  to
    dissent and obtain payment for their shares.
 
    2.     A  shareholder  entitled  to  dissent  and  obtain  payment  for  the
shareholder's shares  under  this  chapter  is not  entitled  to  challenge  the
corporate  action creating  the shareholder's  entitlement unless  the action is
unlawful or fraudulent with respect to the shareholder or the corporation.
 
490.1303  DISSENT BY NOMINEES AND BENEFICIAL OWNERS
 
    1.  A record shareholder may assert dissenters' rights as to fewer than  all
the  shares  registered  in  that shareholder's  name  only  if  the shareholder
dissents with respect  to all shares  beneficially owned by  any one person  and
notifies  the corporation in writing  of the name and  address of each person on
whose behalf the shareholder asserts dissenters' rights. The rights of a partial
dissenter under this subsection are determined as if the shares as to which  the
shareholder  dissents and the shareholder's other  shares were registered in the
names of different shareholders.
 
    2.  A beneficial shareholder may assert dissenters' rights as to shares held
on the shareholder's behalf only if the shareholder does both of the following:
 
        a.  Submits to the corporation the record shareholder's written  consent
    to  the dissent not  later than the time  the beneficial shareholder asserts
    dissenters' rights.
 
        b.  Does so with respect to  all shares of which the shareholder is  the
    beneficial  shareholder or over which  that beneficial shareholder has power
    to direct the vote.
 
                                     PART B
 
490.1320  NOTICE OF DISSENTERS' RIGHTS
 
    1.  If proposed corporate  action creating dissenters' rights under  section
490.1302  is submitted to a vote at  a shareholders' meeting, the meeting notice
must state that shareholders are or may be entitled to assert dissenters' rights
under this part and be accompanied by a copy of this part.
 
    2.  If corporate action  creating dissenters' rights under section  490.1302
is taken without a vote of shareholders, the corporation shall notify in writing
all shareholders entitled to assert dissenters' rights that the action was taken
and send them the dissenters' notice described in section 490.1322.
 
490.1321  NOTICE OF INTENT OF DEMAND PAYMENT
 
    1.   If proposed corporate action  creating dissenters' rights under section
490.1302 is submitted to  a vote at a  shareholders' meeting, a shareholder  who
wishes to assert dissenters' rights must do all of the the following:
 
                                      B-2
<PAGE>
        a.   Deliver to the corporation before  the vote is taken written notice
    of the shareholder's intent to  demand payment for the shareholder's  shares
    if the proposed action is effectuated.
 
        b.    Not  vote the  dissenting  shareholder's  shares in  favor  of the
    proposed action.
 
    2.  A shareholder who does not satisfy the requirements of subsection 1,  is
not entitled to payment for the shareholder's shares under this part.
 
490.1322  DISSENTERS' NOTICE
 
    1.   If proposed corporate action  creating dissenters' rights under section
490.1302 is authorized at a shareholders' meeting, the corporation shall deliver
a written dissenters' notice to all shareholders who satisfied the  requirements
of section 490.1321.
 
    2.   The dissenters'  notice must be sent  no later than  ten days after the
proposed corporate action is authorized at  a shareholders' meeting, or, if  the
corporate  action is taken without a vote of the shareholders, no later than ten
days after the corporate action is taken, and must do all of the following:
 
        a.  State  where the  payment demand  must be  sent and  where and  when
    certificates for certificated shares must be deposited.
 
        b.   Inform holders of uncertificated  shares to what extent transfer of
    the shares will be restricted after the payment demand is received.
 
        c.  Supply a form  for demanding payment that  includes the date of  the
    first  announcement to  news media  or to shareholders  of the  terms of the
    proposed corporate action and requires that the person asserting dissenters'
    rights certify whether or  not the person  acquired beneficial ownership  of
    the shares before that date.
 
        d.  Set a date by which the corporation must receive the payment demand,
    which date shall not be fewer than thirty nor more than sixty days after the
    date the dissenters' notice is delivered.
 
        e.  Be accompanied by a copy of this division.
 
490.1323  DUTY TO DEMAND PAYMENT
 
    1.   A shareholder  sent a dissenter's notice  described in section 490.1322
must  demand  payment,  certify  whether  the  shareholder  acquired  beneficial
ownership  of  the  shares before  the  date required  to  be set  forth  in the
dissenter's notice pursuant  to section 490.1322,  subsection 2, paragraph  "c",
and  deposit the shareholder's certificates in  accordance with the terms of the
notice.
 
    2.   The shareholder  who  demands payment  and deposits  the  shareholder's
shares  under subsection 1 retains all other rights of a shareholder until these
rights are canceled or modified by the taking of the proposed corporate action.
 
    3.  A shareholder who does  not demand payment or deposit the  shareholder's
share  certificates  where required,  each by  the date  set in  the dissenters'
notice, is  not entitled  to payment  for the  shareholder's shares  under  this
division.
 
490.1324  SHARE RESTRICTIONS
 
    1.   The corporation may restrict the transfer of uncertificated shares from
the date the demand for their  payment is received until the proposed  corporate
action is taken or the restrictions released under section 490.1326.
 
    2.  The person for whom dissenters' rights are asserted as to uncertificated
shares retains all other rights of a shareholder until these rights are canceled
or modified by the taking of the proposed corporate action.
 
                                      B-3
<PAGE>
490.1325  PAYMENT
 
    1.    Except as  provided  in section  490.1327,  at the  time  the proposed
corporate action is taken, or upon receipt of a payment demand, whichever occurs
later, the  corporation  shall pay  each  dissenter who  complied  with  section
490.1323  the  amount the  corporation estimates  to  be the  fair value  of the
dissenter's shares, plus accrued interest.
 
    2.  The payment must be accompanied by all of the following:
 
        a.  The  corporation's balance  sheet as  of the  end of  a fiscal  year
    ending  not more than sixteen  months before the date  of payment, an income
    statement for that year, a statement of changes in shareholders' equity  for
    that year, and the latest available interim financial statements, if any.
 
        b.   A statement of the corporation's  estimate of the fair value of the
    shares.
 
        c.  An explanation of how the interest was calculated.
 
        d.  A statement of the dissenter's right to demand payment under section
    490.1328.
 
        e.  A copy of this division.
 
490.1326  FAILURE TO TAKE ACTION.
 
    1.  If the corporation does not  take the proposed action within sixty  days
after  the date set for demanding payment and depositing share certificates, the
corporation shall return  the deposited  certificates and  release the  transfer
restrictions imposed on uncertificated shares.
 
    2.    If  after  returning  deposited  certificates  and  releasing transfer
restrictions, the corporation  takes the  proposed action,  it must  send a  new
dissenters'  notice under section 490.1322 as  if the corporate action was taken
without a vote of the shareholders and repeat the payment demand procedure.
 
490.1327  AFTER-ACQUIRED SHARES.
 
    1.  A corporation may elect to withhold payment required by section 490.1325
from a dissenter  unless the dissenter  was the beneficial  owner of the  shares
before  the date set  forth in the dissenters'  notice as the  date of the first
announcement to  news media  or to  shareholders of  the terms  of the  proposed
corporate action.
 
    2.    To  the  extent  the  corporation  elects  to  withhold  payment under
subsection 1, after taking the proposed corporate action, it shall estimate  the
fair  value of the shares,  plus accrued interest, and  shall pay this amount to
each dissenter who agrees to accept  it in full satisfaction of the  dissenter's
demand. The corporation shall send with its offer a statement of its estimate of
the fair value of the shares, an explanation of how the interest was calculated,
and  a  statement  of the  dissenter's  right  to demand  payment  under section
490.1328.
 
490.1328  PROCEDURE IF SHAREHOLDER DISSATISFIED WITH PAYMENT OR OFFER.
 
    1.  A dissenter may notify the corporation in writing of the dissenter's own
estimate of the fair value of the dissenter's shares and amount of interest due,
and demand payment of the dissenter's  estimate, less any payment under  section
490.1325,  or reject the  corporation's offer under  section 490.1327 and demand
payment of the fair value of the dissenter's shares and interest due, if any  of
the following apply:
 
        a.   The dissenter believes that  the amount paid under section 490.1325
    or offered  under  section 490.1327  is  less than  the  fair value  of  the
    dissenter's shares or that the interest due is incorrectly calculated.
 
                                      B-4
<PAGE>
        b.   The corporation fails to make payment under section 490.1325 within
    sixty days after the date set for demanding payment.
 
        c.  The corporation, having failed to take the proposed action, does not
    return the  deposited  certificates  or release  the  transfer  restrictions
    imposed  on uncertificated shares  within sixty days after  the date set for
    demanding payment.
 
    2.  A dissenter  waives the dissenter's right  to demand payment under  this
section  unless the dissenter notifies the corporation of the dissenter's demand
in writing under subsection 1 within  thirty days after the corporation made  or
offered payment for the dissenter's shares.
 
                                     PART C
 
490.1330  COURT ACTION
 
    1.   If a demand  for payment under section  490.1328 remains unsettled, the
corporation shall commence a  proceeding within sixty  days after receiving  the
payment  demand and petition the court to determine the fair value of the shares
and accrued interest. If the corporation does not commence the proceeding within
the sixty-day period, it shall pay each dissenter whose demand remains unsettled
the amount demanded.
 
    2.  The corporation shall commence  the proceeding in the district court  of
the county where a corporation's principal office or, if none in this state, its
registered  office  is  located. If  the  corporation is  a  foreign corporation
without a registered office in this  state, it shall commence proceeding in  the
county  in this  state where the  registered office of  the domestic corporation
merged with  or  whose shares  were  acquired  by the  foreign  corporation  was
located.
 
    3.   The corporation shall make all  dissenters, whether or not residents of
this state, whose demands  remain unsettled parties to  the proceeding as in  an
action  against their shares and  all parties must be served  with a copy of the
petition. Nonresidents  may be  served by  registered or  certified mail  or  by
publication as provided by law.
 
    4.  The jurisdiction of the court in which the proceeding is commenced under
subsection 2 is plenary and exclusive. The court may appoint one or more persons
as appraisers to receive evidence and recommend decision on the question of fair
value. The appraisers have the powers described in the order appointing them, or
in any amendment to it. The dissenters are entitled to the same discovery rights
as parties in other civil proceedings.
 
    5.   Each dissenter made  a party to the  proceeding is entitled to judgment
for either of the following:
 
        a.  The amount, if any, by which  the court finds the fair value of  the
    dissenter's   shares,  plus  interest,  exceeds   the  amount  paid  by  the
    corporation.
 
        b.    The  fair  value,  plus  accrued  interest,  of  the   dissenter's
    after-acquired  shares for which the corporation elected to withhold payment
    under section 490.1327.
 
490.1331  COURT COSTS AND COUNSEL FEES
 
    1.  The court  in an appraisal proceeding  commenced under section  490.1330
shall   determine  all  costs  of   the  proceeding,  including  the  reasonable
compensation and expenses of appraisers appointed by the court. The court  shall
assess the costs against the corporation, except that the court may assess costs
against  all or some of the dissenters, in amounts the court finds equitable, to
the extent the court finds the dissenters acted arbitrarily, vexatiously, or not
in good faith in demanding payment under section 490.1328.
 
    2.  The court may also assess  the fees and expenses of counsel and  experts
for  the respective parties, in amounts the court finds equitable, for either of
the following:
 
                                      B-5
<PAGE>
        a.  Against the corporation and in favor of any or all dissenters if the
    court  finds  the  corporation  did   not  substantially  comply  with   the
    requirements of sections 490.1320 through 490.1328.
 
        b.  Against either the corporation or a dissenter, in favor of any other
    party,  if the court finds that the party against whom the fees and expenses
    are assessed  acted arbitrarily,  vexatiously,  or not  in good  faith  with
    respect to the rights provided by this chapter.
 
    3.   If the court finds that the  services of counsel for any dissenter were
of substantial benefit to other dissenters similarly situated, and that the fees
for those services should not be assessed against the corporation, the court may
award to these counsel reasonable fees to be paid out of the amounts awarded the
dissenters who were benefited.
 
                                      B-6
<PAGE>
                                   EXHIBIT C
 
                        CERTIFICATE OF INCORPORATION OF
                          HERITAGE MEDIA CORPORATION,
                             A DELAWARE CORPORATION
<PAGE>
                          CERTIFICATE OF INCORPORATION
                                       OF
                           HERITAGE MEDIA CORPORATION
 
                                       I.
 
    The name of the Corporation is Heritage Media Corporation.
 
                                      II.
 
    The  address of the Corporation's registered office in the State of Delaware
is 1209 Orange Street, City of Wilmington, County of New Castle. The name of its
registered agent at such address is The Corporation Trust Company.
 
                                      III.
 
    The purpose of the Corporation  is to engage in  any lawful act or  activity
for which corporations may be organized under the General Corporation Law of the
State of Delaware.
 
                                      IV.
 
    The  total number of shares of capital stock that the Corporation shall have
the authority to issue is 100,000,000 shares of Common Stock with a par value of
$0.01 per share,  and 60,000,000  shares of Preferred  Stock, no  par value  per
share.
 
    As  to  the Preferred  Stock  of the  Corporation,  400,000 shares  shall be
designated as  "Series A  Junior Participating  Preferred Stock."  The Board  of
Directors shall have the power to issue any additional shares of Preferred Stock
from  time to  time in  one or  more series.  The Board  of Directors  is hereby
authorized to  fix  or alter  from  time to  time  the voting  powers  and  such
designations, preferences and relative, participating, optional or other special
rights  of the shares of each such series and the qualifications, limitations or
restrictions of any wholly unissued series of Preferred Stock, and to  establish
from  time to time the number of shares  constituting any such series, or any of
them.
 
    The Board of Directors  is further authorized to  increase or decrease  (but
not  below the number of shares of  any such series then outstanding) the number
of shares of any series, the number of which was fixed by it, subsequent to  the
issue  of shares of such series then outstanding, subject to the limitations and
restrictions stated  in the  resolution  of the  Board of  Directors  originally
fixing  the number  of shares  of such series.  If the  number of  shares of any
series is so decreased, then the shares constituting such decrease shall  resume
the  status which they  had prior to  the adoption of  the resolution originally
fixing the number of shares of such series.
 
    The relative  rights, preferences  and limitations  of the  Series A  Junior
Participating Preferred Stock are as follows:
 
    Section  1.   DESIGNATION AND AMOUNT.   The  shares of such  series shall be
designated as "Series  A Junior  Participating Preferred Stock:  (the "Series  A
Preferred  Stock") and the number of  shares constituting the Series A Preferred
Stock shall be 400,000. Such number of  shares may be increased or decreased  by
resolution  of the Board  of Directors; PROVIDED, that  no decrease shall reduce
the number of  shares of  Series A  Preferred Stock to  a number  less than  the
number  of  shares  then outstanding  plus  the  number of  shares  reserved for
issuance upon the exercise  of outstanding options, rights  or warrants or  upon
the   conversion  of  any  outstanding  securities  issued  by  the  Corporation
convertible into Series A Preferred Stock.
 
    Section 2.  DIVIDENDS AND DISTRIBUTIONS.
 
        (A) Subject to the rights of the holders of any shares of any series  of
    Preferred  Stock (or  any similar stock)  ranking prior and  superior to the
    Series A Preferred Stock with respect to dividends, the holders of shares of
    Series  A  Preferred  Stock,  in   preference  to  the  holders  of   Common
 
                                      C-1
<PAGE>
    Stock  of the Corporation, and of any  other junior stock, shall be entitled
    to receive, when, as and if declared by the Board of Directors out of  funds
    legally  available for the  purpose, quarterly dividends  payable in cash on
    the last business  day of November,  February, May and  August in each  year
    (each  such date being  referred to herein as  a "Quarterly Dividend Payment
    Date"), commencing on the  first Quarterly Dividend  Payment Date after  the
    first  issuance of  a share  or fraction  of a  share of  Series A Preferred
    Stock, in an amount  per share (rounded  to the nearest  cent) equal to  the
    greater  of  (a)  $.25  or  (b)  subject  to  the  provision  for adjustment
    hereinafter set forth, 100 times the aggregate per share amount of all  cash
    dividends, and 100 times the aggregate per share amount (payable in kind) of
    all non-cash dividends or other distributions, other than a dividend payable
    in  shares of  Common Stock  or a subdivision  of the  outstanding shares of
    Common Stock  (by reclassification  or otherwise),  declared on  the  Common
    Stock  since the immediately preceding  Quarterly Dividend Payment Date, or,
    with respect to the first Quarterly  Dividend Payment Date, since the  first
    issuance of any share or fraction of a share of Series A Preferred Stock. In
    the  event the Corporation shall at any  time declare or pay any dividend on
    the Common Stock payable in shares of Common Stock, or effect a  subdivision
    or  combination or consolidation  of the outstanding  shares of Common Stock
    (by reclassification or otherwise than by payment of a dividend in shares of
    Common Stock), into a  greater or lesser number  of shares of Common  Stock,
    then  in each such  case the amount to  which holders of  shares of Series A
    Preferred Stock were entitled immediately  prior to such event under  clause
    (b)  of the preceding sentence shall  be adjusted by multiplying such amount
    by a fraction,  the numerator of  which is  the number of  shares of  Common
    Stock  outstanding immediately after such event and the denominator of which
    is the number of  shares of Common Stock  that were outstanding  immediately
    prior to such event.
 
        (B)  The Corporation  shall declare  a dividend  or distribution  on the
    Series A  Preferred Stock  as  provided in  paragraph  (A) of  this  Section
    immediately after it declares a dividend or distribution on the Common Stock
    (other than a dividend payable in shares of Common Stock); provided that, in
    the event no dividend or distribution shall have been declared on the Common
    Stock  during the period between any Quarterly Dividend Payment Date and the
    next subsequent  Quarterly Dividend  Payment Date,  a dividend  of $.25  per
    share  on the Series A Preferred Stock shall nevertheless be payable on such
    subsequent Quarterly Dividend Payment date.
 
        (C) Dividends shall  begin to  accrue and be  cumulative on  outstanding
    shares  of Series A Preferred Stock from the Quarterly Dividend Payment Date
    next preceding the date of issue of  such shares, unless that date of  issue
    of  such shares is prior to the record date for the first Quarterly Dividend
    Payment Date, in which case dividends  on such shares shall begin to  accrue
    from  the date of  issue of such  shares, or unless  the date of  issue is a
    Quarterly Dividend  Payment Date  or is  a date  after the  record date  for
    determination  of holders of shares of  Series A Preferred Stock entitled to
    receive a  quarterly dividend  and before  such Quarterly  Dividend  Payment
    Date,  in either of which events such dividends shall begin to accrue and be
    cumulative from such  Quarterly Dividend  Payment Date.  Accrued but  unpaid
    dividends  shall not bear interest. Dividends paid on the shares of Series A
    Preferred Stock in an amount less than the total amount of such dividends at
    the time accrued and payable on such shares shall be allocated pro rata on a
    share-by-share basis  among all  such shares  at the  time outstanding.  The
    Board of Directors may fix a record date for the determination of holders of
    shares of Series A Preferred Stock entitled to receive payment of a dividend
    or  distribution declared thereon, which record  date shall be not more than
    60 days prior to the date fixed for the payment thereof.
 
    Section 3.   VOTING RIGHTS.   The holders  of shares of  Series A  Preferred
Stock shall have the following voting rights:
 
        (A)  Subject to the provision for adjustment hereinafter set forth, each
    share of Series A  Preferred Stock shall entitle  the holder thereof to  100
    votes  on  all  matters submitted  to  a  vote of  the  shareholders  of the
    Corporation. In the event the Corporation  shall at any time declare or  pay
    any  dividend on  the Common  Stock payable  in shares  of Common  Stock, or
    effect a subdivision or
 
                                      C-2
<PAGE>
    combination or consolidation of the  outstanding shares of Common Stock  (by
    reclassification  or otherwise  than by payment  of a dividend  in shares of
    Common Stock) into  a greater or  lesser number of  shares of Common  Stock,
    then  in each such  case the number of  votes per share  to which holders of
    shares of Series A Preferred Stock  were entitled immediately prior to  such
    event  shall  be adjusted  by  multiplying such  number  by a  fraction, the
    numerator of  which is  the number  of shares  of Common  Stock  outstanding
    immediately  after such event and the denominator  of which is the number of
    shares of  Common Stock  that  were outstanding  immediately prior  to  such
    event.
 
        (B)  Except  as  otherwise provided  herein,  in any  other  Articles of
    Amendment creating a series of Preferred  Stock or any similar stock, or  by
    law,  the holders of shares  of Series A Preferred  Stock and the holders of
    shares of Common Stock and any other capital stock of the Corporation having
    general voting  rights shall  vote  together as  one  class on  all  matters
    submitted to a vote of shareholders of the Corporation.
 
        (C) Except as set forth herein, or as otherwise provided by law, holders
    of  Series A Preferred Stock  shall have no special  voting rights and their
    consent shall not  be required (except  to the extent  they are entitled  to
    vote  with  holders of  Common Stock  as  set forth  herein) for  taking any
    corporate action.
 
    Section 4.  CERTAIN RESTRICTIONS.
 
        (A) Whenever  quarterly dividends  or other  dividends or  distributions
    payable  on the  Series A Preferred  Stock as  provided in Section  2 are in
    arrears,  thereafter  and  until  all  accrued  and  unpaid  dividends   and
    distributions,  whether or  not declared,  on shares  of Series  A Preferred
    Stock outstanding shall have been paid in full, the Corporation shall not:
 
           (i) declare or pay dividends, or may any other distributions, on  any
       shares   of  stock  ranking  junior  (either  as  to  dividends  or  upon
       liquidation, dissolution or winding up) to the Series A Preferred Stock;
 
           (ii) declare or pay  dividends, or make  any other distributions,  on
       any  shares of stock ranking on a  parity (either as to dividends or upon
       liquidation, dissolution  or  winding up)  with  the Series  A  Preferred
       Stock,  except dividends paid ratably on the Series A Preferred Stock and
       all such parity  stock on which  dividends are payable  or in arrears  in
       proportion  to the total amounts to which  the holders of all such shares
       are then entitled;
 
          (iii) redeem or purchase or otherwise acquire for consideration shares
       of any stock ranking junior (either as to dividends or upon  liquidation,
       dissolution or winding up) to the Series A Preferred Stock, provided that
       the  Corporation may  at any time  redeem, purchase  or otherwise acquire
       shares of any stock of the  Corporation ranking junior (either as to  the
       dividends or upon dissolution, liquidation or winding up) to the Series A
       Preferred Stock; or
 
          (iv)  redeem or  purchase or  otherwise acquire  for consideration any
       shares of Series A Preferred Stock, or  any shares of stock ranking on  a
       parity  with the  Series A Preferred  Stock, except in  accordance with a
       purchase offer made in  writing or by publication  (as determined by  the
       Board  of Directors) to all holders of such shares upon such terms as the
       Board of Directors, after consideration of the respective annual dividend
       rates and other relative rights and preferences of the respective  Series
       and  classes,  shall determine  in  good faith  will  result in  fair and
       equitable treatment among the respective series or classes.
 
        (B) The Corporation shall not  permit any subsidiary of the  Corporation
    to  purchase or otherwise  acquire for consideration any  shares of stock of
    the Corporation unless the  Corporation could, under  paragraph (A) of  this
    Section  4, purchase or  otherwise acquire such  shares at such  time and in
    such manner.
 
    Section 5.   REACQUIRED  SHARES.   Any shares  of Series  A Preferred  Stock
purchased  or otherwise  acquired by  the Corporation  in any  manner whatsoever
shall be retired and cancelled promptly after
 
                                      C-3
<PAGE>
the acquisition thereof. All  such shares shall  upon their cancellation  become
authorized but unissued shares of Preferred Stock and may be reissued as part of
a  new series of Preferred  Stock subject to the  conditions and restrictions on
issuance set forth herein, in the Articles or in any other Articles of Amendment
creating a  series of  Preferred Stock  or  any similar  stock or  as  otherwise
required by law.
 
    Section  6.  LIQUIDATION, DISSOLUTION OR  WINDING UP.  Upon any liquidation,
dissolution or winding up of the Corporation, no distribution shall be made  (1)
to the holders of shares of stock ranking junior (either as to dividends or upon
liquidation,  dissolution or winding up) to the Series A Preferred Stock unless,
prior thereto, the  holders of  shares of Series  A Preferred  Stock shall  have
received  $1 per share, plus an amount equal to accrued and unpaid dividends and
distributions thereon, whether  or not declared,  to the date  of such  payment,
provided  that  the holders  of  shares of  Series  A Preferred  Stock  shall be
entitled to receive an aggregate amount per share, subject to the provision  for
adjustment  hereinafter set forth, equal to 100 times the aggregate amount to be
distributed per  share to  holders of  shares of  Common Stock,  or (2)  to  the
holders  of shares of stock ranking on a  parity (either as to dividends or upon
liquidation, dissolution  or winding  up)  with the  Series A  Preferred  Stock,
except  distributions made ratably on the Series  A Preferred Stock and all such
parity stock in proportion to the total amounts to which the holders of all such
shares are entitled  upon such liquidation,  dissolution or winding  up. In  the
event  the Corporation  shall at  any time  declare or  pay any  dividend on the
Common Stock  payable in  shares of  Common Stock,  or effect  a subdivision  or
combination  or  consolidation of  the outstanding  shares  of Common  Stock (by
reclassification or otherwise than by payment of a dividend in shares of  Common
Stock)  into a great  or lesser number of  shares of Common  Stock, then in each
such case the aggregate amount to which holders of shares of Series A  Preferred
Stock  were entitled immediately prior to such event under the proviso in clause
(1) of the preceding sentence shall be adjusted by multiplying such amount by  a
fraction  of the  numerator of  which is  the number  of shares  of Common Stock
outstanding immediately after  such event and  the denominator of  which is  the
number  of shares  of Common Stock  there were outstanding  immediately prior to
such event.
 
    Section 7.  CONSOLIDATION, MERGER, ETC.  In case the Corporation shall enter
into any consolidation, merger,  combination or other  transaction in which  the
shares  of  Common  Stock are  exchanged  for  or changed  into  other  stock or
securities, case and/or any other property, then in any such case each share  of
Series  A  Preferred Stock  shall at  the  same time  be similarly  exchanged or
changed into  a  amount per  share,  subject  to the  provision  for  adjustment
hereinafter  set  forth,  equal to  100  times  the aggregate  amount  of stock,
securities, cash and/or any  other property (payable in  kind), as the case  may
be,  into which or for which each share of Common Stock is changed or exchanged.
In the event the Corporation  shall at any time declare  or pay any dividend  on
the  Common Stock payable in shares of  Common Stock, or effect a subdivision or
combination or  consolidation of  the  outstanding shares  of Common  Stock  (by
reclassification  or otherwise than by payment of a dividend in shares of Common
Stock) into a greater or lesser number  of shares of Common Stock, then in  each
such  case the amount  set forth in  the preceding sentence  with respect to the
exchange or change of shares  of Series A Preferred  Stock shall be adjusted  by
multiplying  such amount by a fraction, the  numerator of which is the number of
shares of  Common  Stock  outstanding  immediately  after  such  event  and  the
denominator  of  which  is  the  number of  shares  of  Common  Stock  that were
outstanding immediately prior to such event.
 
    Section 8.  NO REDEMPTION.  The shares of Series A Preferred Stock shall not
be redeemable.
 
    Section 9.  RANK.  The Series A Preferred Stock shall rank, with respect  to
the payment of dividends and the distribution of assets, junior to all series of
any other class of the Corporation's Preferred Stock.
 
    Section  10.  AMENDMENT.  The Certificate shall not be amended in any manner
which would materially alter or change the powers, preferences or special rights
of the Series  A Preferred  Stock so  as to  affect them  adversely without  the
affirmative vote of the holders of at least two-thirds of the outstanding shares
of Series A Preferred Stock, voting together as a single class.
 
                                      C-4
<PAGE>
    Section  11.  FRACTIONAL SHARES.  Series  A Preferred Stock may be issued in
fractions of  a share  which shall  entitle the  holder, in  proportion to  such
holder's  fractional  shares,  to  exercise  voting  rights,  receive dividends,
participate in distributions  and to  have the benefit  of all  other rights  of
holders of Series A Preferred Stock.
 
                                       V.
 
    The name and mailing address of the incorporator is:
 
       Susan Henderson
       Crouch & Hallett, L.L.P.
       717 N. Harwood, Suite 1400
       Dallas, Texas 75201.
 
                                      VI.
 
    The  number of  directors of  the Corporation shall  be fixed  in the manner
provided in  the Bylaws  of the  Corporation, and  until changed  in the  manner
provided  in the Bylaws shall be one. The name and mailing address of the person
who is  to  serve  as the  sole  director  until the  first  annual  meeting  of
stockholders or until his successor is elected and qualified is as follows:
 
<TABLE>
<CAPTION>
         NAME                         ADDRESS
- ----------------------  -----------------------------------
<S>                     <C>
David N. Walthall       One Galleria Tower
                        13355 Noel Road, Suite 1500
                        Dallas, Texas 75240
</TABLE>
 
                                      VII.
 
    In furtherance and not in limitation of the powers conferred by statute, the
Board  of Directors of the  Corporation shall have the  power to adopt, amend or
repeal the Bylaws of the Corporation.
 
                                     VIII.
 
    The Corporation reserves  the right to  amend, alter, change  or repeal  any
provision  contained  in  this  Certificate  of  Incorporation,  in  the  manner
prescribed by statute,  and all  rights conferred upon  stockholders herein  are
granted subject to this reservation.
 
                                      IX.
 
    A  director of the Corporation shall not, to the fullest extent permitted by
the Delaware General  Corporation Law  as the same  exists or  may hereafter  be
amended,  be liable to the Corporation  or its stockholders for monetary damages
for breach of his or her fiduciary duty to the Corporation or its stockholders.
 
    Neither any amendment nor  repeal of this Article,  nor the adoption of  any
provision  of the  Corporation's Certificate of  Incorporation inconsistent with
this Article, shall eliminate or reduce  the effect of this Article, in  respect
of  any manner  occurring, or  any action or  proceeding accruing  or arising or
that, but for  this Article,  would accrue or  arise, prior  to such  amendment,
repeal, or adoption of an inconsistent provision.
 
                                       X.
 
    No action shall be taken by the stockholders of the Corporation except at an
annual  or special meeting of stockholders  called in accordance with the Bylaws
and no action shall be taken by the stockholders by written consent in lieu of a
meeting.
 
                                      C-5
<PAGE>
                                      XI.
 
    Except as  may otherwise  be specifically  provided in  this Certificate  of
Incorporation,  no provision of this Certificate of Incorporation is intended by
the Corporation to be construed as limiting, prohibiting, denying or  abrogating
any  of the general  or specific powers  or rights conferred  under the Delaware
General Corporation Law upon the Corporation, upon its shareholders, bondholders
and security  holders, and  upon  its directors,  officers and  other  corporate
personnel  (the  "Indemnitee"),  including,  in  particular,  the  power  of the
Corporation  to  furnish  indemnification  to  directors  and  officers  in  the
capacities  defined  and  prescribed  by the  indemnification  as  the  same are
conferred under the Delaware General Corporation Law. The Corporation shall,  to
the  fullest extent permitted by  the laws of the  State of Delaware, including,
but not limited to Section  145 of the General Corporation  Law of the State  of
Delaware,  as the same  may be amended  and supplemented, indemnify  any and all
persons who are serving as officers and directors of the Corporation or who  are
serving  at the request of  the Corporation as a  director or officer of another
Corporation, partnership, joint  venture, trust or  other enterprise,  including
service  to employee benefit  plans (each an "Indemnitee")  from and against any
and all acts,  omissions, neglect,  or breach of  duty that  the Indemnitee  may
commit,  omit or suffer while  acting in his capacity  as a director, officer or
trustee (the  "Indemnified  Claim"), and  the  Corporation shall  reimburse  the
Indemnitee for all reasonable expenses, liabilities or other matters referred to
or  covered by said Section incurred  in connection with any Indemnifiable Claim
under the  Delaware  General Corporation  Law,  based upon  any  act,  omission,
neglect,  or breach of duty  that such Indemnitee may  commit while acting as an
officer, director or trustee following a determination that final disposition of
an Indemnified Claim has  occurred, which final determination  shall be made  by
(i)  the Corporation's Board of Directors acting  by a majority vote of a quorum
consisting of directors who  were not parties to  the Indemnifiable Claim,  (ii)
independent  legal  counsel  in  a  written opinion  if  such  a  quorum  is not
obtainable, or even if  obtainable in the event  that a quorum of  disinterested
directors  so directs, (iii)  action of the stockholders  of the Corporation, or
(iv) a court  of competent  jurisdiction, provided, that  the Corporation  shall
reimburse  the Indemnitee for all costs  and expenses incurred by the Indemnitee
and all such costs and expenses shall  be paid by the Corporation in advance  of
the final disposition thereof unless (i) the Corporation's board of directors by
a majority vote of a quorum consisting of directors who were not parties to such
action,  suit or proceeding, or (ii) if such a quorum is not obtainable or event
if obtainable,  a quorum  of disinterested  directors directs  that  independent
legal counsel in a written opinion, or (iii) the stockholders of the Corporation
determines  that (x) the  Indemnitee did not act  in good faith  and in a manner
that he reasonably believed to be in or not opposed to the best interests of the
Corporation or  (y)  in the  case  of any  criminal  action or  proceeding,  the
Indemnitee had reasonable cause to believe his conduct was unlawful.
 
    The  Indemnitee  hereby agrees  to repay  the Corporation  for any  costs or
expenses advanced to the  Indemnitee if it shall  ultimately be determined by  a
court  of competent jurisdiction  in a final,  non-appealable adjudication, that
the Indemnitee is not entitled to indemnification under the laws of the State of
Delaware. For purposes  of this  provision, an  "Indemnifiable Claim"  generally
shall  not include  any claim based  upon the indemnitee's  gaining any improper
personal profit or  advantage, any claim  which is based  upon the  Indemnitee's
knowingly fraudulent, deliberately dishonest or willful misconduct, or any claim
based  upon (x) the Indemnitee's acting other than in good faith and in a manner
he or she reasonably believed to be in  or not opposed to the best interests  of
the  Corporation and (y),  in the case  of a criminal  action or proceeding, the
Indemnitee's having  no reasonable  cause  to believe  his  or her  conduct  was
unlawful.
 
    The indemnification provisions contained in the Delaware General Corporation
Law shall not be deemed exclusive of any other rights to which those indemnified
may  be  entitled  under  the Corporation's  By-Laws,  agreement,  resolution of
stockholders or disinterested directors, or otherwise, and shall continue as  to
a  person who has ceased to  be a director or officer,  both as to action in his
official capacity  and as  to  action in  another  capacity while  holding  such
office,   and  shall  inure   to  the  benefit  of   the  heirs,  executors  and
administrators of such person.
 
                                      C-6
<PAGE>
                                      XII.
 
    Notwithstanding any other provisions of this Certificate of Incorporation or
any provision of law which might otherwise permit a lesser vote or no vote,  but
in addition to any affirmative vote of the holders of the capital stock required
by law or this Certificate of Incorporation, the affirmative vote of the holders
of  at  least  two-thirds  of the  combined  voting  power of  all  of  the then
outstanding shares of  the Corporation  entitled to  vote shall  be required  to
alter, amend or repeal Articles IX, X, and XI or any provision thereof.
 
                                     XIII.
 
    Section  1.  REQUESTS FOR INFORMATION.  So long as the Corporation or any of
its subsidiaries  holds authority  from the  Federal Communications  Commissions
("FCC")   (or  any  successor  thereto)  to  operate  any  television  or  radio
broadcasting station,  if  the  Corporation  has  reason  to  believe  that  the
ownership,  or proposed ownership, of shares of capital stock of the Corporation
by any stockholder or any person presenting  any shares of capital stock of  the
Corporation  for  transfer  into  his  name  (a  "proposed  Transferee")  may be
inconsistent  with,  or  in   violation  of,  any   provision  of  the   Federal
Communication  Laws  (as  hereinafter  defined)  such  stockholder  or  Proposed
Transferee, upon  request of  the  Corporation, shall  furnish promptly  to  the
Corporation  such information  (including, without  limitation, information with
respect to  citizenship,  other ownership  interests  and affiliations)  as  the
Corporation  shall reasonably request to determine  whether the ownership of, or
the exercise of  any rights  with respect  to, shares  of capital  stock of  the
Corporation  by such stockholder or Proposed Transferee is inconsistent with, or
in violation of, the  Federal Communication Laws. For  purposes of this  Article
XI,  the term  "Federal Communication  Laws" shall  mean any  law of  the United
States now or hereafter in effect (and any regulation thereunder) pertaining  to
the  ownership  of, or  the exercise  of  rights of  ownership with  respect to,
capital stock of  corporations holding,  directly or  indirectly, television  or
radio  broadcasting station  authorizations, including,  without limitation, the
Communications  Act  of  1934,  as  amended  (the  "Communications  Act"),   and
regulations  thereunder  pertaining to  the ownership,  or  the exercise  of the
rights of  ownership, of  capital  stock of  corporations holding,  directly  or
indirectly,  television  or radio  broadcasting  station authorizations,  by (i)
aliens, as defined in or under the Communications Act, as it may be amended from
time to time, (ii) persons and entities having interests in television or  radio
stations, newspapers, national television networks, telephone companies or cable
television  systems, or  (iii) persons  or entities,  unilaterally or otherwise,
seeking direct or indirect  control of the Corporation,  as construed under  the
Communications   Act,  without  having  obtained  any  requisite  prior  Federal
regulatory approval of such control.
 
    Section 2.  DENIAL OF  RIGHTS; REFUSAL TO TRANSFER.   If any stockholder  or
Proposed Transferee from whom information is requested should fail to respond to
such  request pursuant  to Section  1 of this  Article or  the Corporation shall
conclude that the ownership of , or the exercise of any rights of ownership with
respect to, shares of  capital stock of the  Corporation by such stockholder  or
Proposed  Transferee, could result in any inconsistency with or violation of the
Federal Communication Laws, the Corporation may refuse to permit the transfer of
shares of capital stock  of the Corporation to  such Proposed Transferee or  may
suspend  those rights of stock  ownership the exercise of  which would result in
any  inconsistency  with,  or  violation  of,  the  Federal  Communication  Laws
(including   the  right  to   vote  and  the  payment   of  dividends  or  other
distributions), such refusal of transfer or suspension to remain in effect until
the requested  information  has  been  received or  until  the  Corporation  has
determined  that such transfer, or the exercise of such suspended rights, as the
case may be, is  permissible under the Communication  Laws; and the  Corporation
may exercise any and all appropriate remedies, at law or in equity, in any court
of  competent jurisdiction, against any such stockholder or Proposed Transferee,
with a  view towards  obtaining such  information or  preventing or  curing  any
situation which would cause any inconsistency with or violation of any provision
of the Federal Communications Laws.
 
                                      C-7
<PAGE>
    The  undersigned, being  the incorporator  named above,  for the  purpose of
forming a corporation pursuant  to the General Corporation  Law of the State  of
Delaware,  does make this certificate, hereby declaring and certifying that this
is her act and deed  and the facts herein stated  are true, and accordingly  has
hereunto set her hand this     day of March, 1996.
 
                                          --------------------------------------
                                          Susan Henderson
 
                                      C-8
<PAGE>
                                   EXHIBIT D
                                   BY-LAWS OF
                          HERITAGE MEDIA CORPORATION,
                             A DELAWARE CORPORATION
<PAGE>
                                    BY-LAWS
                                       OF
                           HERITAGE MEDIA CORPORATION
                            (A DELAWARE CORPORATION)
<PAGE>
                                   ARTICLE I
                                    OFFICES
 
    Section  1.   REGISTERED OFFICE.   The registered office  of the Corporation
shall be fixed in the Certificate of Incorporation of the Corporation.
 
    Section 2.  OTHER OFFICES.   The Corporation may  also have offices at  such
other  place or places,  both within and  without the State  of Delaware, as the
Board of  Directors may  from time  to time  determine or  the business  of  the
Corporation may require.
 
                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS
 
    Section  1.  TIME AND  PLACE OF MEETINGS.   All meetings of the stockholders
for the election  of directors  shall be  held at  such time  and place,  either
within  or without the  State of Delaware,  as shall be  designated from time to
time by the Board of Directors and stated in the notice of the meeting. Meetings
of stockholders for any other purpose may be held at such time and place, within
or without  the State  of Delaware,  as shall  be stated  in the  notice of  the
meeting or in a duly executed waiver of notice thereof.
 
    Section  2.  ANNUAL MEETINGS.  Annual meetings of stockholders shall be held
on such date and at such  time as shall be designated  from time to time by  the
Board of Directors and stated in the notice of the meeting, at which meeting the
stockholders shall elect by a plurality vote the number of directors as provided
for  herein and shall  transact such other  business as may  properly be brought
before the meeting. As used herein, "Certificate of Incorporation" shall include
any Certificate of Designation of Preferred  Stock which may be filed from  time
to time by the Corporation.
 
    Section  3.   NOTICE  OF  ANNUAL MEETINGS.    Written notice  of  the annual
meeting, stating the place,  date, and hour  of the meeting,  shall be given  to
each  stockholder of record entitled to vote at such meeting not less than 10 or
more than 60 days before the date of the meeting.
 
    Section 4.  SPECIAL MEETINGS.  Special meetings of the stockholders for  any
purpose   or  purposes,  unless  otherwise  prescribed  by  statute  or  by  the
Certificate of Incorporation, may be called at any time exclusively by the order
of the Board of Directors or by the Chairman of the Board or the Chief Executive
Officer pursuant  to  a  resolution  adopted  by a  majority  of  the  Board  of
Directors.  Such request  shall state  the purpose  or purposes  of the proposed
special meeting.  Business transacted  at any  special meeting  of  stockholders
shall be limited to the purposes stated in the notice.
 
    Section  5.   NOTICE  OF  SPECIAL MEETINGS.    Written notice  of  a special
meeting, stating the place,  date, and hour  of the meeting  and the purpose  or
purposes  for which the meeting is called, shall be given to each stockholder of
record entitled to vote at  such meeting not less than  10 or more than 60  days
before the date of the meeting.
 
    Section  6.    QUORUM.   Except  as  otherwise provided  by  statute  or the
Certificate of Incorporation,  the holders  of stock  having a  majority of  the
voting  power of the  stock entitled to  be voted thereat,  present in person or
represented by proxy, shall constitute a quorum for the transaction of  business
at  all meetings  of the  stockholders. If,  however, such  quorum shall  not be
present or  represented at  any meeting  of the  stockholders, the  stockholders
entitled  to vote thereat, present in person or represented by proxy, shall have
power to  adjourn the  meeting from  time  to time  without notice  (other  than
announcement  at the meeting at  which the adjournment is  taken of the time and
place of the adjourned meeting) until a quorum shall be present or  represented.
At such adjourned meeting at which a quorum shall be present or represented, any
business  may be transacted which  might have been transacted  at the meeting as
originally notified. If the adjournment  is for more than  30 days, or if  after
the  adjournment a new record date is fixed for the adjourned meeting, notice of
the adjourned meeting shall be given  to each stockholder of record entitled  to
vote at the meeting.
 
                                      D-1
<PAGE>
    Section 7.  ORGANIZATION.  At each meeting of the stockholders, the Chairman
of  the Board, Chief Executive Officer  or the President, determined as provided
in Article V of these By-Laws, or  if those officers shall be absent  therefrom,
another  officer of the Corporation  chosen as chairman present  in person or by
proxy and entitled to vote  thereat, or if all  the officers of the  Corporation
shall  be absent therefrom, a  stockholder holding of record  shares of stock of
the Corporation so  chosen, shall  act as chairman  of the  meeting and  preside
thereat.  The Secretary, or if he shall be  absent from such meeting or shall be
required pursuant to the provisions of this Section 7 to act as chairman of such
meeting, the  person (who  shall  be an  Assistant  Secretary, if  an  Assistant
Secretary  shall be  present thereat)  whom the  chairman of  such meeting shall
appoint, shall act as secretary of such meeting and keep the minutes thereof.
 
    Section 8.   VOTING.   Except as otherwise  provided in  the Certificate  of
Incorporation,  each stockholder shall, at each  meeting of the stockholders, be
entitled to one  vote in  person or  by proxy  for each  share of  stock of  the
Corporation  held  by  him  and registered  in  his  name on  the  books  of the
Corporation on the date fixed pursuant to the provisions of Section 5 of Article
VII of these By-Laws  as the record date  for the determination of  stockholders
who  shall be entitled to notice  of and to vote at  such meeting. Shares of its
own stock belonging to the Corporation or to another corporation, if a  majority
of  the  shares entitled  to vote  in the  election of  directors of  such other
corporation is held  directly or  indirectly by  the Corporation,  shall not  be
entitled  to vote. Any vote by a stockholder  may be given at any meeting of the
stockholders by the stockholder  entitled thereto, in person  or by one or  more
agents  authorized by  written proxy  signed by  the person  and filed  with the
secretary  of  the  Corporation.  A  proxy   shall  be  deemed  signed  if   the
stockholder's  name  is  placed  on  the  proxy  (whether  by  manual signature,
typewriting, telegraphic  transmission, telefacsimile  or otherwise).  No  proxy
shall  be voted or acted upon after three years from its date, unless said proxy
shall provide  for  a  longer  period. Each  proxy  shall  be  revocable  unless
expressly   provided  therein  to  be  irrevocable  and  unless  otherwise  made
irrevocable by law.  At all  meetings of  the stockholders  all matters,  except
where other provision is made by law, the Certificate of Incorporation, or these
By-Laws,  shall be decided  by the vote of  a majority of the  votes cast by the
stockholders present  in person  or by  proxy and  entitled to  vote thereat,  a
quorum  being  present.  Unless demanded  by  a stockholder  of  the Corporation
present in person or by proxy at any meeting of the stockholders and entitled to
vote thereat, or so directed by the chairman of the meeting, the vote thereat on
any question other  than the election  or removal  of directors need  not be  by
written  ballot. Upon  a demand of  any such  stockholder for a  vote by written
ballot on any  question or  at the  direction of such  chairman that  a vote  by
written  ballot be taken  on any question,  such vote shall  be taken by written
ballot. On  a  vote by  written  ballot, each  ballot  shall be  signed  by  the
stockholder voting, or by his proxy, if there be such proxy, and shall state the
number of shares voted.
 
    Section  9.  LIST OF STOCKHOLDERS.  It shall be the duty of the Secretary or
other officer of  the Corporation  who shall have  charge of  its stock  ledger,
either  directly or through another officer of the Corporation designated by him
or through a transfer agent appointed by the Board of Directors, to prepare  and
make, at least 10 days before every meeting of the stockholders, a complete list
of  the stockholders entitled  to vote thereat,  arranged in alphabetical order,
and showing the address of each stockholder and the number of shares  registered
in  the name of each stockholder. Such list  shall be open to the examination of
any stockholder,  for  any  purpose  germane to  the  meeting,  during  ordinary
business  hours, for a period of at least 10 days before said meeting, either at
a place within the city where said meeting  is to be held, which place shall  be
specified  in the notice of said meeting, or,  if not so specified, at the place
where said meeting is to  be held. The list shall  also be produced and kept  at
the  time and place  of said meeting during  the whole time  thereof, and may be
inspected by any stockholder of record  who shall be present thereat. The  stock
ledger  shall be the  only evidence as  to who are  the stockholders entitled to
examine the stock ledger, such list or the books of the Corporation, or to  vote
in person or by proxy at any meeting of stockholders.
 
    Section  10.  INSPECTORS OF VOTES.  At each meeting of the stockholders, the
chairman of such  meeting may appoint  two Inspectors of  Votes to act  thereat,
unless the Board of Directors shall have
 
                                      D-2
<PAGE>
theretofore  made such appointments. Each Inspector  of Votes so appointed shall
first subscribe an oath  or affirmation faithfully to  execute the duties of  an
Inspector of Votes at such meeting with strict impartiality and according to the
best  of his ability. Such Inspectors of Votes, if any, shall take charge of the
ballots, if  any,  at such  meeting  and, after  the  balloting thereat  on  any
question,  shall  count the  ballots cast  thereon  and shall  make a  report in
writing to the secretary of such meeting of the results thereof. An Inspector of
Votes need not  be a  stockholder of  the Corporation,  and any  officer of  the
Corporation  may be an Inspector of Votes on  any question other than a vote for
or against his election  to any position  with the Corporation  or on any  other
question in which he may be directly interested.
 
    Section  11.  ACTIONS WITHOUT A MEETING  PROHIBITED.  Any action required or
permitted to be taken by the stockholders of the Corporation must be taken at an
annual or special meeting of the stockholders of the Corporation and may not  be
taken by any consent in writing, unless otherwise provided by the Certificate of
Incorporation.
 
                                  ARTICLE III
                               BOARD OF DIRECTORS
 
    Section  1.  POWERS.   The business and affairs  of the Corporation shall be
managed by its Board of  Directors, which shall have  and may exercise all  such
powers  of the Corporation and do all such  lawful acts and things as are not by
statute, the Certificate of Incorporation, or these By-Laws directed or required
to be exercised or done by the stockholders.
 
    Section 2.   NUMBER,  QUALIFICATION, AND  TERM  OF OFFICE.   The  number  of
directors  which shall constitute the whole Board of Directors shall not be less
than one (1) or more than fifteen  (15). Within the limits above specified,  the
number of directors which shall constitute the whole Board of Directors shall be
determined from time to time exclusively by the Board of Directors pursuant to a
resolution  adopted by  at least a  majority of the  directors. Unless otherwise
fixed by resolution of the Board of Directors, the number of directors shall  be
the  number stated in the Certificate  of Incorporation. The number of directors
to be elected at the annual meeting  of the stockholders and the term of  office
of  each  director  so  elected  shall be  as  provided  in  the  Certificate of
Incorporation of the Corporation. Directors shall  be elected by a plurality  of
the  votes of the shares present in  person or represented by proxy and entitled
to vote  on the  election  of directors  at any  annual  or special  meeting  of
stockholders.
 
    Section  3.  RESIGNATIONS.   Any director  may resign at  any time by giving
written notice of his resignation to the Corporation. Any such resignation shall
take effect at the time specified therein,  or if the time when it shall  become
effective  shall not be specified therein, then it shall take effect immediately
upon its  receipt by  the  Secretary. Unless  otherwise specified  therein,  the
acceptance of such resignation shall not be necessary to make it effective.
 
    Section  4.  REMOVAL OF DIRECTORS.  Any director may be removed, either with
or without cause, at any time, by  the affirmative vote of a majority in  voting
interest  of the  stockholders of  record of  the Corporation  entitled to vote,
given at an annual meeting  or at a special  meeting of the stockholders  called
for  that purpose.  The vacancy  in the  Board of  Directors caused  by any such
removal shall  be filled  by the  stockholders at  such meeting  or, if  not  so
filled,  by the Board of Directors as provided  in Section 5 of this Article III
and as provided in the Certificate of Incorporation of the Corporation.
 
    Section 5.  VACANCIES.  Subject to  the rights of the holders of any  series
of Preferred Stock and unless the Board of Directors otherwise determines, newly
created  directorships resulting from  any increase in  the authorized number of
directors or  any vacancies  of the  Board of  Directors resulting  from  death,
resignation,  retirement, disqualification,  removal from office  or other cause
shall be filled only by a majority vote of the directors then in office,  though
less  than  a quorum,  and  directors so  chosen shall  hold  office for  a term
expiring at the next  annual meeting of stockholders  and until such  director's
successor shall have been duly elected and qualified. No decrease in the numbers
of authorized directors constituting the entire Board of Directors shall shorten
the term of any incumbent director.
 
                                      D-3
<PAGE>
                       MEETINGS OF THE BOARD OF DIRECTORS
 
    Section  6.  PLACE OF  MEETINGS.  The Board  of Directors of the Corporation
may hold meetings, both regular and special, either within or without the  State
of Delaware.
 
    Section  7.  ANNUAL MEETINGS.  The first meeting of each newly elected Board
of  Directors  shall  be  held  immediately  following  the  annual  meeting  of
stockholders, and no notice of such meeting to the newly elected directors shall
be necessary in order legally to constitute the meeting, provided a quorum shall
be  present. In  the event  such meeting is  not held  immediately following the
annual meeting of stockholders, the meeting may  be held at such time and  place
as  shall be  specified in  a notice given  as hereinafter  provided for special
meetings of the Board of Directors, or as shall be specified in a written waiver
signed by all of the directors.
 
    Section 8.  REGULAR  MEETINGS.  Regular meetings  of the Board of  Directors
may  be held without notice at such time and at such place as shall from time to
time be determined by the Board of Directors.
 
    Section 9.   SPECIAL MEETINGS;  NOTICE.  Special  meetings of  the Board  of
Directors  may be  called by the  Chairman of  the Board, the  President, or the
Secretary on  24  hours'  notice  to each  director,  either  personally  or  by
telephone  or  by mail,  telegraph,  telex, cable,  wireless,  or other  form of
recorded communication; special meetings shall be called by the Chairman of  the
Board,  the Chief  Executive Officer,  the President,  or the  Secretary in like
manner and on like notice on the written request of two directors. Notice of any
such meeting need not  be given to  any director, however, if  waived by him  in
writing  or  by telegraph,  telex, cable,  wireless, or  other form  of recorded
communication, or if he shall be present at such meeting.
 
    Section 10.  QUORUM AND MANNER OF ACTING.   At all meetings of the Board  of
Directors,  a majority of the directors at the time in office shall constitute a
quorum for  the transaction  of  business, and  the act  of  a majority  of  the
directors  present at any meeting at which a  quorum is present shall be the act
of the Board of Directors, except  as may be otherwise specifically provided  by
statute or by the Certificate of Incorporation. If a quorum shall not be present
at  any meeting  of the  Board of Directors,  the directors  present thereat may
adjourn the meeting from time to time, without notice other than announcement at
the meeting, until a quorum shall be present.
 
    Section 11.  REMUNERATION.  The Board of Directors may at any time and  from
time  to time by  resolution provide that a  specified sum shall  be paid to any
director of the Corporation, either as his annual remuneration as such  director
or  member of any committee of the Board of Directors or as remuneration for his
attendance at each meeting of the Board of Directors or any such committee.  The
Board  of  Directors  may  also  likewise  provide  that  the  Corporation shall
reimburse each  director  for  any  expenses  paid by  him  on  account  of  his
attendance  at any  meeting. Nothing  in this Section  11 shall  be construed to
preclude any director  from serving the  Corporation in any  other capacity  and
receiving remuneration therefor.
 
                            COMMITTEES OF DIRECTORS
 
    Section  12.  EXECUTIVE COMMITTEE; HOW CONSTITUTED AND POWERS.  The Board of
Directors may in its discretion, by resolution passed by a majority of the whole
Board of Directors, designate an Executive  Committee consisting of one or  more
of the directors of the Corporation. Subject to the provisions of Section 141 of
the  General  Corporation  Law of  the  State  of Delaware,  the  Certificate of
Incorporation, and these  By-Laws, the  Executive Committee shall  have and  may
exercise,  when the  Board of Directors  is not  in session, all  the powers and
authority of  the Board  of Directors  in  the management  of the  business  and
affairs  of the Corporation, and  shall have the power  to authorize the seal of
the Corporation  to be  affixed to  all papers  which may  require it;  but  the
Executive  Committee shall not have the power  to fill vacancies in the Board of
Directors, the Executive Committee,  or any other committee  of directors or  to
elect or approve officers of the Corporation. The Executive Committee shall have
the  power and authority to authorize the issuance of common stock and grant and
 
                                      D-4
<PAGE>
authorize options and other rights with  respect to such issuance. The Board  of
Directors  shall have the power at any  time, by resolution passed by a majority
of the  whole Board  of Directors,  to change  the membership  of the  Executive
Committee,  to  fill all  vacancies in  it, or  to dissolve  it, either  with or
without cause.
 
    Section 13.  ORGANIZATION.  The  Chairman of the Executive Committee, to  be
selected by the Board of Directors, shall act as chairman at all meetings of the
Executive Committee and the Secretary shall act as secretary thereof. In case of
the  absence from any meeting of the  Executive Committee of the Chairman of the
Executive Committee  or the  Secretary, the  Executive Committee  may appoint  a
chairman or secretary, as the case may be, of the meeting.
 
    Section  14.   MEETINGS.   Regular meetings  of the  Executive Committee, of
which no notice shall be necessary, may be held on such days and at such places,
within or without the State of Delaware, as shall be fixed by resolution adopted
by a majority of the Executive Committee and communicated in writing to all  its
members.  Special meetings  of the  Executive Committee  shall be  held whenever
called by the Chairman of the Executive  Committee or a majority of the  members
of the Executive Committee then in office. Notice of each special meeting of the
Executive  Committee shall be given by  mail, telegraph, telex, cable, wireless,
or other  form  of recorded  communication  or  be delivered  personally  or  by
telephone  to each  member of  the Executive  Committee not  later than  the day
before the day on which such meeting is  to be held. Notice of any such  meeting
need  not be given to any member  of the Executive Committee, however, if waived
by him in  writing or by  telegraph, telex,  cable, wireless, or  other form  of
recorded  communication, or  if he  shall be  present at  such meeting;  and any
meeting of the Executive Committee shall  be a legal meeting without any  notice
thereof  having been given, if all the  members of the Executive Committee shall
be present thereat. Subject to the provisions of this Article III, the Executive
Committee, by resolution adopted by a majority of the whole Executive Committee,
shall fix its own rules of procedure.
 
    Section 15.   QUORUM AND  MANNER OF  ACTING.   A majority  of the  Executive
Committee shall constitute a quorum for the transaction of business, and the act
of a majority of those present at a meeting thereof at which a quorum is present
shall be the act of the Executive Committee.
 
    Section 16.  OTHER COMMITTEES.  The Board of Directors may, by resolution or
resolutions  passed by a majority of the whole Board of Directors, designate one
or more other committees consisting of one or more directors of the Corporation,
which, to the extent provided in said resolution or resolutions, shall have  and
may  exercise,  subject  to  the  provisions  of  Section  141  of  the  General
Corporation Law of the State of Delaware, the Certificate of Incorporation,  and
these  By-Laws,  the powers  and  authority of  the  Board of  Directors  in the
management of the business  and affairs of the  Corporation, and shall have  the
power to authorize the seal of the Corporation to be affixed to all papers which
may  require it; but no such committee shall have the power to fill vacancies in
the Board of Directors,  the Executive Committee, or  any other committee or  in
their  respective membership, to appoint or  remove officers of the Corporation,
or to authorize the issuance of shares of the capital stock of the  Corporation,
except  that such a committee  may, to the extent  provided in said resolutions,
grant and authorize options and other rights with respect to the common stock of
the Corporation pursuant  to and  in accordance with  any plan  approved by  the
Board  of Directors. Such committee or committees  shall have such name or names
as may be determined  from time to  time by resolution adopted  by the Board  of
Directors. A majority of all the members of any such committee may determine its
action  and  fix the  time and  place of  its meetings  and specify  what notice
thereof, if any, shall be given,  unless the Board of Directors shall  otherwise
provide.  The Board of Directors  shall have power to  change the members of any
such committee  at  any  time to  fill  vacancies,  and to  discharge  any  such
committee, either with or without cause, at any time.
 
    Section  17.  ALTERNATE MEMBERS  OF COMMITTEES.  The  Board of Directors may
designate one or more directors as alternate members of the Executive  Committee
or any other committee, who may replace any absent or disqualified member at any
meeting of the committee, or if none be so appointed,
 
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the  member or members thereof present at  any meeting and not disqualified from
voting, whether or not he or  they constitute a quorum, may unanimously  appoint
another  member of the Board of Directors to  act at the meeting in the place of
any such absent or disqualified member.
 
    Section 18.   MINUTES  OF COMMITTEES.   Each  committee shall  keep  regular
minutes  of its  meetings and proceedings  and report  the same to  the Board of
Directors at the next meeting thereof.
 
                                    GENERAL
 
    Section 19.  ACTIONS WITHOUT A MEETING.  Unless otherwise restricted by  the
Certificate  of Incorporation or these By-Laws, any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken  without a meeting,  if all members  of the Board  of Directors  or
committee,  as the case  may be, consent  thereto in writing  and the writing or
writings are filed with the minutes of proceedings of the Board of Directors  or
the committee.
 
    Section   20.      PRESENCE   AT  MEETINGS   BY   MEANS   OF  COMMUNICATIONS
EQUIPMENT.  Members of the Board of Directors, or of any committee designated by
the Board of Directors, may participate in  a meeting of the Board of  Directors
or  such committee  by means of  conference telephone  or similar communications
equipment by means of  which all persons participating  in the meeting can  hear
each other, and participation in a meeting conducted pursuant to this Section 20
shall constitute presence in person at such meeting.
 
                                   ARTICLE IV
                                    NOTICES
 
    Section  1.    TYPE  OF  NOTICE.   Whenever,  under  the  provisions  of any
applicable statute, the Certificate of  Incorporation, or these By-Laws,  notice
is  required  to  be given  to  any director  or  stockholder, it  shall  not be
construed to mean personal notice, but such  notice may be given in writing,  in
person  or by mail, addressed to such director or stockholder, at his address as
it appears on the records of the Corporation, with postage thereon prepaid,  and
such  notice shall  be deemed to  be given  at the time  when the  same shall be
deposited in the United States  mail. Notice to directors  may also be given  in
any  manner permitted by Article  III hereof and shall be  deemed to be given at
the time when first transmitted by the method of communication so permitted.
 
    Section 2.  WAIVER OF NOTICE.   Whenever any notice is required to be  given
under   the   provisions  of   any  applicable   statute,  the   Certificate  of
Incorporation, or these  By-Laws, a  waiver thereof  in writing,  signed by  the
person  or persons  entitled to  said notice, whether  before or  after the time
stated therein, shall be deemed equivalent thereto, and transmission of a waiver
of notice  by  a director  or  stockholder  by mail,  telegraph,  telex,  cable,
wireless, or other form of recorded communication may constitute such a waiver.
 
                                   ARTICLE V
                                    OFFICERS
 
    Section  1.  ELECTED  AND APPOINTED OFFICERS.   The elected  officers of the
Corporation shall be a President, one  or more Vice Presidents, with or  without
such  descriptive titles  as the  Board of  Directors shall  deem appropriate, a
Secretary, and a Treasurer, and, if the Board of Directors so elects, a Chairman
of the Board (who shall be a director) and a Controller. The Board of  Directors
or  the Executive  Committee of  the Board of  Directors by  resolution also may
appoint one or more Assistant  Vice Presidents, Assistant Treasurers,  Assistant
Secretaries,  Assistant Controllers, and such other  officers and agents as from
time to time  may appear  to be  necessary or advisable  in the  conduct of  the
affairs of the Corporation.
 
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<PAGE>
    Section  2.  TIME OF ELECTION OR APPOINTMENT.  The Board of Directors at its
annual meeting shall elect or appoint, as the case may be, the officers to  fill
the positions designated in or pursuant to Section 1 of this Article V. Officers
of  the Corporation may also be elected or appointed, as the case may be, at any
other time.
 
    Section 3.   SALARIES  OF ELECTED  OFFICERS.   The salaries  of all  elected
officers of the Corporation shall be fixed by the Board of Directors.
 
    Section  4.  TERM.   Each officer  of the Corporation  shall hold his office
until his successor  is duly  elected or appointed  and qualified  or until  his
earlier  resignation or removal. Any officer may resign at any time upon written
notice to the  Corporation. Any  officer elected or  appointed by  the Board  of
Directors  or  the  Executive  Committee  may be  removed  at  any  time  by the
affirmative vote of  a majority  of the whole  Board of  Directors. Any  vacancy
occurring  in any office  of the Corporation by  death, resignation, removal, or
otherwise may be filled by the  Board of Directors or the appropriate  committee
thereof.
 
    Section 5.  DUTIES OF THE CHAIRMAN OF THE BOARD.  The Chairman of the Board,
if  one be elected, shall preside at all  meetings of the Board of Directors and
perform such other duties as may be prescribed from time to time by the Board of
Directors, or  by  the ByLaws.  Unless  otherwise  determined by  the  Board  of
Directors,  he shall preside at all  meetings of the stockholders, directors and
the Executive Committee meetings, if any. He may sign, with the Secretary or any
other proper officer  of the Corporation  thereunto authorized by  the Board  of
Directors,  certificates for  shares of  the Corporation,  any deeds, mortgages,
bonds, contracts,  or  other  instruments  which the  Board  of  Directors  have
authorized  to  be executed,  except in  cases where  the signing  and execution
thereof shall  be expressly  delegated by  the Board  of Directors  or by  these
By-Laws  to some other officer or agent  of the Corporation or shall be required
by law to be otherwise signed or executed. He shall have the general powers  and
duties  of management usually vested in the office of chairman of the board of a
corporation and in general shall perform  all such other duties incident to  the
office  of Chairman of the Board and such  other duties as may from time to time
be prescribed by the Board of Directors of these By-Laws.
 
    Section 6.   DUTIES OF  THE PRESIDENT.   The  President shall  be the  chief
executive  officer of the Corporation and shall in general supervise and control
all of the business and affairs of the Corporation. Unless otherwise  determined
by  the Board of Directors, he shall preside, in the absence of the Chairman, at
all  meetings  of  the  stockholders,  directors  and  the  Executive  Committee
meetings, if any. He may sign, with the Secretary or any other proper officer of
the Corporation thereunto authorized by the Board of Directors, certificates for
shares  of the  Corporation, any  deeds, mortgages,  bonds, contracts,  or other
instruments which the Board of Directors  has authorized to be executed,  except
in cases where the signing and execution thereof shall be expressly delegated by
the  Board of Directors of by these Bylaws to some other officer or agent of the
Corporation or shall be required by law  to be otherwise signed or executed.  He
shall  have the general  powers and duties  of management usually  vested in the
office of president of a Corporation and in general shall perform all such other
duties incident to the  office of President  and such other  duties as may  from
time to time be prescribed by the Board of Directors or these Bylaws.
 
    Section  7.  DUTIES OF VICE PRESIDENTS.   In the absence of the President or
in the event of his inability or refusal  to act, the Vice President (or in  the
event  there be more than  one Vice President, the  Vice Presidents in the order
designated, or in the  absence of any  designation, then in  the order of  their
election)  shall perform the duties of the  President and, when so acting, shall
have all  the  powers  of and  be  subject  to all  the  restrictions  upon  the
President.  The Vice  Presidents shall perform  such other duties  and have such
other powers as the Board  of Directors or the President  may from time to  time
prescribe.
 
    Section  8.  DUTIES OF ASSISTANT VICE PRESIDENTS.   In the absence of a Vice
President or in the event of his inability or refusal to act, the Assistant Vice
President (or in  the event there  shall be  more than one,  the Assistant  Vice
Presidents  in the order designated by the Board of Directors, or in the absence
 
                                      D-7
<PAGE>
of any designation, then  in the order of  their appointment) shall perform  the
duties  and exercise the powers  of that Vice President,  and shall perform such
other duties  and  have  such  other  powers as  the  Board  of  Directors,  the
President,  or the  Vice President under  whose supervision he  is appointed may
from time to time prescribe.
 
    Section 9.    DUTIES OF  THE  SECRETARY.   The  Secretary shall  attend  all
meetings  of the  Board of  Directors and all  meetings of  the stockholders and
record all the proceedings of the meetings  of the Corporation and of the  Board
of Directors in a book to be kept for that purpose and shall perform like duties
for the Executive Committee or other standing committees when required. He shall
give,  or cause  to be  given, notice  of all  meetings of  the stockholders and
special meetings of the Board of Directors, and shall perform such other  duties
as  may be prescribed  by the Board  of Directors or  the President, under whose
supervision he shall  be. He shall  have custody  of the corporate  seal of  the
Corporation,  and he, or  an Assistant Secretary, shall  have authority to affix
the same to any instrument requiring it, and when so affixed, it may be attested
by his signature or by the signature  of such Assistant Secretary. The Board  of
Directors  may give general authority to any  other officer to affix the seal of
the Corporation and to attest the affixing by his signature. The Secretary shall
keep  and  account  for  all  books,  documents,  papers,  and  records  of  the
Corporation,  except those  for which  some other  officer or  agent is properly
accountable. He  shall  have authority  to  sign stock  certificates  and  shall
generally  perform  all the  duties usually  appertaining to  the office  of the
secretary of a corporation.
 
    Section 10.    DUTIES OF  ASSISTANT  SECRETARIES.   In  the absence  of  the
Secretary  or in  the event of  his inability  or refusal to  act, the Assistant
Secretary (or, if there shall be more than one, the Assistant Secretaries in the
order  designated  by  the  Board  of  Directors,  or  in  the  absence  of  any
designation,  then in the  order of their appointment)  shall perform the duties
and exercise the powers of the Secretary and shall perform such other duties and
have such  other  powers  as the  Board  of  Directors, the  President,  or  the
Secretary may from time to time prescribe.
 
    Section  11.  DUTIES OF THE TREASURER.  The Treasurer shall have the custody
of the corporate funds and securities and shall keep full and accurate  accounts
of  receipts and disbursements  in books belonging to  the Corporation and shall
deposit all moneys and other valuable effects  in the name and to the credit  of
the  Corporation  in such  depositories as  may  be designated  by the  Board of
Directors. He shall disburse the funds of  the Corporation as may be ordered  by
the Board of Directors, taking proper vouchers for such disbursements, and shall
render  to the President and the Board  of Directors, at its regular meetings or
when the Board of Directors so requires,  an account of all his transactions  as
Treasurer  and of the financial condition of the Corporation. If required by the
Board of Directors, he shall give the Corporation a bond (which shall be renewed
every six  years) in  such sum  and with  such surety  or sureties  as shall  be
satisfactory  to  the Board  of Directors  for the  faithful performance  of the
duties of his office and for the restoration to the Corporation, in case of  his
death,  resignation, retirement, or  removal from office,  of all books, papers,
vouchers, money, and other property of whatever kind in his possession or  under
his  control  belonging to  the Corporation.  The Treasurer  shall be  under the
supervision of the Vice President in charge of finance, if one is so designated,
and he shall  perform such other  duties as may  be prescribed by  the Board  of
Directors, the President, or any such Vice President in charge of finance.
 
    Section  12.   DUTIES OF ASSISTANT  TREASURERS.  The  Assistant Treasurer or
Assistant Treasurers  shall assist  the Treasurer,  and in  the absence  of  the
Treasurer  or in  the event of  his inability  or refusal to  act, the Assistant
Treasurer (or  in  the  event  there  shall be  more  than  one,  the  Assistant
Treasurers  in the order designated by the Board of Directors, or in the absence
of any designation, then  in the order of  their appointment) shall perform  the
duties  and exercise the  powers of the  Treasurer and shall  perform such other
duties and have such other powers as  the Board of Directors, the President,  or
the Treasurer may from time to time prescribe.
 
    Section 13.  DUTIES OF THE CONTROLLER.  The Controller, if one is appointed,
shall  have supervision of the accounting practices of the Corporation and shall
prescribe the duties and powers of any other
 
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<PAGE>
accounting personnel of  the Corporation.  He shall  cause to  be maintained  an
adequate   system  of  financial  control  through  a  program  of  budgets  and
interpretive reports.  He shall  initiate and  enforce measures  and  procedures
whereby  the business  of the  Corporation shall  be conducted  with the maximum
efficiency and economy. If required, he shall prepare a monthly report  covering
the  operating results  of the  Corporation. The  Controller shall  be under the
supervision of the Vice President in charge of finance, if one is so designated,
and he shall  perform such other  duties as may  be prescribed by  the Board  of
Directors, the President, or any such Vice President in charge of finance.
 
    Section  14.  DUTIES OF ASSISTANT  CONTROLLERS.  The Assistant Controller or
Assistant Controllers shall  assist the Controller,  and in the  absence of  the
Controller  or in the  event of his  inability or refusal  to act, the Assistant
Controller (or, if there  shall be more than  one, the Assistant Controllers  in
the  order  designated by  the  Board of  Directors, or  in  the absence  of any
designation, then in the  order of their appointment)  shall perform the  duties
and exercise the powers of the Controller and perform such other duties and have
such  other powers as the  Board of Directors, the  President, or the Controller
may from time to time prescribe.
 
                                   ARTICLE VI
                                INDEMNIFICATION
 
    Section 1.  ACTIONS OTHER THAN BY OR  IN THE RIGHT OF THE CORPORATION.   The
Corporation shall indemnify any person who was or is a party or is threatened to
be  made a party  to any threatened,  pending, or contemplated  action, suit, or
proceeding, whether  civil, criminal,  administrative, or  investigative  (other
than  an action by  or in the right  of the Corporation), by  reason of the fact
that he is or was a director or officer of the Corporation, or is or was serving
at the  request  of  the  Corporation  as  a  director  or  officer  of  another
corporation,  partnership, joint venture, trust,  or other enterprise, including
service to employee benefit plans (all of such persons being hereafter  referred
to  in this Article  as a "Corporate  Functionary"), against expenses (including
attorneys' fees), judgments, fines, and amounts paid in settlement actually  and
reasonably  incurred by him in connection with such action, suit, or proceeding;
provided, however,  a Corporate  Functionary shall  not be  indemnified for  any
claim  based  upon the  Corporate  Functionary's gaining  any  improper personal
profit or advantage, any claim which  is based upon the Corporate  Functionary's
knowingly fraudulent, deliberately dishonest or willful misconduct, or any claim
based  upon (x) the Corporate Functionary's acting  other than in good faith and
in a manner he or she  reasonably believed to be in  or not opposed to the  best
interests  of  the Corporation  and (y),  in the  case of  a criminal  action or
proceeding, the Corporate  Functionary's having no  reasonable cause to  believe
his/her conduct was unlawful. The termination of any action, suit, or proceeding
by judgment, order, settlement, or conviction, or upon a plea of NOLO CONTENDERE
or  its equivalent, shall not,  of itself, create a  presumption that the person
did not act in good faith and in a manner which he reasonably believed to be  in
or  not opposed to the best interests of the Corporation or, with respect to any
criminal action or proceeding, that he had reasonable cause to believe that  his
conduct was unlawful.
 
    Section  2.  ACTIONS BY OR IN THE RIGHT OF THE CORPORATION.  The Corporation
shall indemnify any person who was or is  a party or is threatened to be made  a
party  to any threatened, pending,  or contemplated action or  suit by or in the
right of the Corporation  to procure a  judgment in its favor  by reason of  the
fact  that  he is  or was  a Corporate  Functionary against  expenses (including
attorneys' fees) actually and reasonably incurred by him in connection with  the
defense or settlement of such action or suit, if he acted in good faith and in a
manner  he reasonably believed to be in or  not opposed to the best interests of
the Corporation, except that no indemnification shall be made in respect of  any
claim,  issue, or matter as to which such  person shall have been adjudged to be
liable to the  Corporation, unless  and only  to the  extent that  the Court  of
Chancery  or the court in which such  action or suit was brought shall determine
upon application that, despite the adjudication of liability but in view of  all
the  circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such  expenses which  the Court of  Chancery or  such other  court
shall deem proper.
 
                                      D-9
<PAGE>
    Section  3.  DETERMINATION OF RIGHT TO INDEMNIFICATION.  Any indemnification
under Sections 1 or 2  of this Article VI (unless  ordered by a court) shall  be
made  by  the  Corporation  only  as authorized  in  the  specific  case  upon a
determination that indemnification of the Corporate Functionary is proper in the
circumstances because he has met the applicable standard of conduct set forth in
Sections 1 or 2 of this Article VI. Such determination shall be made (i) by  the
Board  of Directors by a  majority vote of a  quorum consisting of directors who
were not parties to such action, suit,  or proceeding, or (ii) if such a  quorum
is not obtainable, or, even if obtainable if a quorum of disinterested directors
so  directs, by independent legal counsel in  a written opinion, or (iii) by the
stockholders.
 
    Section 4.  RIGHT TO INDEMNIFICATION.  Notwithstanding the other  provisions
of  this  Article  VI, to  the  extent  that a  Corporate  Functionary  has been
successful on  the  merits or  otherwise  in defense  of  any action,  suit,  or
proceeding  referred to  in Sections 1  or 2  of this Article  VI (including the
dismissal of a proceeding  without prejudice or the  settlement of a  proceeding
without  admission of liability), or  in defense of any  claim, issue, or matter
therein, he shall  be indemnified against  expenses (including attorneys'  fees)
actually and reasonably incurred by him in connection therewith.
 
    Section  5.  PREPAID  EXPENSES.  Expenses  incurred in defending  a civil or
criminal action, suit, or proceeding shall be paid by the Corporation in advance
of the final disposition of such action, suit, or proceeding, upon receipt of an
undertaking by or on behalf of the Corporate Functionary to repay such amount if
it shall ultimately be determined  he is not entitled  to be indemnified by  the
Corporation as authorized in this Article VI.
 
    Section  6.    RIGHT  TO INDEMNIFICATION  UPON  APPLICATION;  PROCEDURE UPON
APPLICATION.  Any  indemnification under  Sections 2, 3  and 4,  or any  advance
under  Section 5,  of this Article  VI shall be  made promptly upon,  and in any
event within 60 days  after, the written request  of the Corporate  Functionary,
unless with respect to applications under Sections 2, 3 or 5 of this Article VI,
a  determination is reasonably  and promptly made  by the Board  of Directors by
majority vote  of  a quorum  consisting  of disinterested  directors  that  such
Corporate Functionary acted in a manner set forth in such Sections as to justify
the  Corporation in  not indemnifying  or making an  advance of  expenses to the
Corporate Functionary. If  no quorum of  disinterested directors is  obtainable,
the  Board of  Directors shall  promptly direct  that independent  legal counsel
shall decide whether the  Corporate Functionary acted in  a manner set forth  in
such  Sections as  to justify  the Corporation's  not indemnifying  or making an
advance of expenses to the  Corporate Functionary. The right to  indemnification
or  advance of expenses granted  by this Article VI  shall be enforceable by the
Corporate Functionary in  any court of  competent jurisdiction if  the Board  of
Directors or independent legal counsel denies his claim, in whole or in part, or
if  no disposition  of such claim  is made within  60 days. The  expenses of the
Corporate Functionary incurred in connection with successfully establishing  his
right to indemnification, in whole or in part, in any such proceeding shall also
be indemnified by the Corporation.
 
    Section  7.  INDEMNIFICATION  OF OTHERS.  The  Corporation may indemnify, to
the maximum extent and in the manner permitted by applicable law as the same now
exists or  may  hereafter be  amended,  any  person (other  than  directors  and
officers)  against expenses  (including attorneys' fees),  judgments, fines, and
amounts paid in settlement actually  and reasonably incurred in connection  with
any  threatened, pending or completed action, suit, or proceeding, in which such
person was or is a party  or is threatened to be made  a party by reason of  the
fact  that such person  is or was an  employee or agent  of the Corporation. For
purposes of this Section 7, an  "employee" or "agent" of the Corporation  (other
than  a director or officer) shall mean any person (i) who is or was an employee
or agent of the corporation,  (ii) who is or was  serving at the request of  the
Corporation  as an employee or agent  of another corporation, partnership, joint
venture, trust or other enterprise, or (iii)  who was an employee or agent of  a
corporation which was a predecessor corporation of the corporation or of another
enterprise at the request of such predecessor corporation.
 
    Section  8.  OTHER RIGHTS AND REMEDIES.  The indemnification and advancement
of expenses or provided by or granted  pursuant to this Article VI shall not  be
deemed exclusive of any other rights to which any person seeking indemnification
and    advancement    of   expenses    or    may   be    entitled    under   any
 
                                      D-10
<PAGE>
by-law,  agreement,  vote  of   stockholders  or  disinterested  directors,   or
otherwise,  both  as to  action in  his official  capacity and  as to  action in
another capacity while holding such office, and shall, unless otherwise provided
when authorized or  ratified, continue as  to a person  who has ceased  to be  a
Corporate  Functionary and shall  inure to the benefit  of the heirs, executors,
and administrators of such a person. Any repeal or modification of these by-laws
or relevant  provisions  of  the  Delaware General  Corporation  Law  and  other
applicable law, if any, shall not affect any then existing rights of a Corporate
Functionary to indemnification or advancement of expenses.
 
    Section  9.  INSURANCE.   Upon resolution passed by  the Board of Directors,
the Corporation may purchase and maintain insurance on behalf of any person  who
is or was a director, officer, employee, or
agent of the Corporation, or is or was serving at the request of the Corporation
as a director, officer, employee, or agent of another corporation, partner-ship,
joint venture, trust, or other enterprise against any liability asserted against
him  and incurred by him in  any such capacity, or arising  out of his status as
such, whether  or not  the Corporation  would have  the power  to indemnify  him
against such liability under the provisions of this Article VI.
 
    Section  10.  MERGERS.  For purposes  of this Article VI, references to "the
Corporation"  shall  include,  in  addition   to  the  resulting  or   surviving
corporation,   constituent   corporations  (including   any  constituent   of  a
constituent) absorbed  in  a consolidation  or  merger which,  if  its  separate
existence  had continued,  would have had  power and authority  to indemnify its
directors, officers, employees, or agents,  so that any person  who is or was  a
director,  officer, employee, or agent of  such constituent corporation or is or
was serving  at the  request  of such  constituent  corporation as  a  director,
officer,  employee, or agent of another corporation, partnership, joint venture,
trust, or other enterprise shall stand in the same position under the provisions
of this Article VI with respect to the resulting or surviving corporation as  he
would  have  with  respect  to  such  constituent  corporation  if  its separate
existence had continued.
 
    Section 11.  SAVINGS PROVISION.   If this Article  VI or any portion  hereof
shall  be invalidated on  any ground by  a court of  competent jurisdiction, the
Corporation shall  nevertheless  indemnify  each  Corporate  Functionary  as  to
expenses  (including  attorneys' fees),  judgments, fines,  and amounts  paid in
settlement with  respect  to any  action,  suit, proceeding,  or  investigation,
whether civil, criminal, or
administrative,  including a grand jury proceeding  or action or suit brought by
or in  the  right of  the  Corporation, to  the  full extent  permitted  by  any
applicable portion of this Article VI that shall not have been invalidated.
 
                                  ARTICLE VII
                        CERTIFICATES REPRESENTING STOCK
 
    Section  1.  RIGHT TO CERTIFICATE.  Every holder of stock in the Corporation
shall be  entitled to  have a  certificate, signed  by, or  in the  name of  the
Corporation  by, the Chairman of  the Board, the President,  or a Vice President
and by the Secretary  or an Assistant Secretary  of the Corporation,  certifying
the  number of shares owned by him  in the Corporation. If the Corporation shall
be authorized to issue more than one class  of stock or more than one series  of
any  class, the powers, designations,  preferences, and relative, participating,
optional, or other special rights of each  class of stock or series thereof  and
the  qualifications, limitations, or restrictions  of such preferences or rights
shall be set forth in full or summarized on the face or back of the  certificate
which  the Corporation shall issue  to represent such class  or series of stock;
provided, that,  except as  otherwise provided  in Section  202 of  the  General
Corporation Law of the State of Delaware, in lieu of the foregoing requirements,
there  may  be set  forth  on the  face  or back  of  the certificate  which the
Corporation shall issue to represent such  class or series of stock a  statement
that  the Corporation  will furnish  without charge  to each  stockholder who so
requests the  powers, designations,  preferences, and  relative,  participating,
optional,  or other special rights of each  class of stock or series thereof and
the qualifications, limitations, or restrictions of such preferences or rights.
 
                                      D-11
<PAGE>
    Section 2.   FACSIMILE SIGNATURES.   Any  of or  all the  signatures on  the
certificate  may be facsimile. In case any officer, transfer agent, or registrar
who has signed or whose facsimile  signature has been placed upon a  certificate
shall  have ceased to be such officer,  transfer agent, or registrar before such
certificate is issued, it may be issued by the Corporation with the same  effect
as if he were such officer, transfer agent, or registrar at the date of issue.
 
    Section  3.   NEW CERTIFICATES.   The  Board of  Directors may  direct a new
certificate or  certificates  to  be  issued in  place  of  any  certificate  or
certificates  theretofore issued  by the  Corporation and  alleged to  have been
lost, stolen, or destroyed, upon the making of an affidavit of that fact by  the
person  claiming the certificate of stock to be lost, stolen, or destroyed. When
authorizing such  issue of  a  new certificate  or  certificates, the  Board  of
Directors  may, in its discretion  and as a condition  precedent to the issuance
thereof, require the  owner of such  lost, stolen, or  destroyed certificate  or
certificates,  or his legal representative, to advertise the same in such manner
as it shall require  or to give  the Corporation a  bond in such  sum as it  may
direct  as indemnity against any claim that  may be made against the Corporation
with respect to the certificate alleged to have been lost, stolen, or  destroyed
or the issuance of such new certificate.
 
    Section  4.  TRANSFERS.   Upon surrender to the  Corporation or the transfer
agent  of  the  Corporation  of  a  certificate  for  shares  duly  endorsed  or
accompanied  by  proper evidence  of  succession, assignation,  or  authority to
transfer, it  shall  be the  duty  of the  Corporation,  subject to  any  proper
restrictions  on transfer,  to issue  a new  certificate to  the person entitled
thereto, cancel the old certificate, and record the transaction upon its books.
 
    Section 5.  RECORD DATE.  The Board of Directors may fix in advance a  date,
not  preceding  the date  on  which the  resolution  fixing the  record  date is
adopted, and
 
        (i) not more than 60  days nor less than 10  days preceding the date  of
    any  meeting of stockholders, as a record  date for the determination of the
    stockholders entitled to notice of, and to vote at, any such meeting and any
    adjournment thereof,
 
        (ii) not more than 10 days after the date on which the resolution fixing
    the record date is adopted, as a record date in connection with obtaining  a
    consent  of  the  stockholders  in writing  to  corporate  action  without a
    meeting, or
 
       (iii) not more than 60 days before  the date for payment of any  dividend
    or  distribution, or the date for the  allotment of rights, or the date when
    any change, or conversion or exchange of capital stock shall go into effect,
    or the date on which any other  lawful action shall be taken, as the  record
    date  for determining  the stockholders entitled  to receive  payment of any
    such dividend or distribution, or to  receive any such allotment of  rights,
    or  to exercise  the rights  in respect  of any  such change,  conversion or
    exchange of capital stock or other lawful action of the corporation,
 
and in  such case  such stockholders  and  only such  stockholders as  shall  be
stockholders of record on the date so fixed shall be entitled to such notice of,
and to vote at, any such meeting and any adjournment thereof (provided, however,
that the Board of Directors may fix a new record date for an adjourned meeting),
or to give such consent, or to receive payment of such dividend or distribution,
or  to receive such allotment of rights, or to exercise such rights, as the case
may be,  notwithstanding  any  transfer  of  any  stock  on  the  books  of  the
corporation after any such record date fixed as aforesaid.
 
    Section  6.  REGISTERED STOCKHOLDERS.   The Corporation shall be entitled to
recognize the exclusive right of a person  registered on its books as the  owner
of  shares to receive dividends,  and to vote as such  owner, and to hold liable
for calls and  assessments a  person registered  on its  books as  the owner  of
shares,  and shall not be bound to recognize  any equitable or other claim to or
interest in such share or shares on the part of any other person, whether or not
provided by the laws of the State of Delaware.
 
                                      D-12
<PAGE>
                                  ARTICLE VIII
                               GENERAL PROVISIONS
 
    Section 1.  DIVIDENDS.  Dividends upon the capital stock of the Corporation,
if any, subject to  the provisions of the  Certificate of Incorporation, may  be
declared  by  the Board  of Directors  (but  not any  committee thereof)  at any
regular meeting, pursuant to law. Dividends may be paid in cash, in property, or
in shares of the capital stock, subject to the provisions of the Certificate  of
Incorporation.
 
    Section  2.   RESERVES.  Before  payment of  any dividend, there  may be set
aside out of any funds  of the Corporation available  for dividends such sum  or
sums  as the Board of Directors from time to time, in their absolute discretion,
thinks proper as a reserve or reserves to meet contingencies, or for  equalizing
dividends,  or for repairing or maintaining  any property of the Corporation, or
for such other purpose as  the Board of Directors  shall think conducive to  the
interest  of the Corporation, and  the Board of Directors  may modify or abolish
any such reserve in the manner in which it was created.
 
    Section 3.  ANNUAL STATEMENT.  The Board of Directors shall present at  each
annual  meeting, and at any special meeting  of the stockholders when called for
by vote of  the stockholders, a  full and  clear statement of  the business  and
condition of the Corporation.
 
    Section 4.  CHECKS.  All checks or demands for money and promissory notes of
the Corporation shall be signed by such officer or officers or such other person
or persons as the Board of Directors may from time to time prescribe.
 
    Section  5.   FISCAL  YEAR.   The fiscal  year of  the Corporation  shall be
determined by the Board of Directors.
 
    Section 6.  CORPORATE SEAL.  The corporate seal shall have inscribed thereon
the name of the Corporation. The seal may  be used by causing it or a  facsimile
thereof to be impressed, affixed, reproduced, or otherwise.
 
                                   ARTICLE IX
                                   AMENDMENTS
 
    These  By-Laws may be  altered, amended, or  repealed or new  By-Laws may be
adopted by  the  Board  of  Directors in  accordance  with  the  Certificate  of
Incorporation and any other requirement specified in these By-Laws.
 
                                 CERTIFICATION
 
    I,  Wayne  Kern,  Secretary  of the  Corporation,  hereby  certify  that the
foregoing is a true, accurate and complete copy of the Bylaws of Heritage  Media
Corporation adopted by its Board of Directors as of March   , 1996.
 
                                          --------------------------------------
                                          Wayne Kern, Secretary
 
                                      D-13
<PAGE>
                                   EXHIBIT E
 
                             1987 STOCK OPTION PLAN
<PAGE>
                               STOCK OPTION PLAN
                                       OF
                           HERITAGE MEDIA CORPORATION
 
    WHEREAS,  the Board  of Directors  of the Corporation  deems it  in the best
interests of the  Corporation that  certain key  employees and  officers of  the
Corporation  and its subsidiaries be given an  opportunity to acquire a stake in
the operation  and growth  of the  Corporation,  as a  means of  assuring  their
maximum effort and continued association with the Corporation; and
 
    WHEREAS,  the Board believes that the  Corporation can best obtain these and
other benefits  by  granting  stock  options  to  key  employees,  officers  and
directors designated from time to time, pursuant to this Plan;
 
    NOW,  THEREFORE, the Board does hereby adopt this STOCK OPTION PLAN, subject
to approval, within twelve (12)  months of the date of  adoption, by at least  a
majority  of the Common Shares voting at a shareholder's meeting, and subject to
any necessary authorizations from any governmental authority.
 
1.  DEFINITIONS
 
    Wherever used herein, the following terms shall have the following meanings,
respectively:
 
    (a) "Plan" shall mean this 1987 Stock Option Plan, as amended.
 
    (b) "Corporation" shall  mean Heritage Media  Corporation, or any  successor
       thereof.
 
    (c) "Parent" shall mean any Parent of the Corporation.
 
    (d) "Subsidiary" shall mean any Subsidiary of the Corporation.
 
    (e) "Board" shall mean the Board of Directors of the Corporation.
 
    (f)  "Optionee" or "Participant" shall mean any individual designated by the
       Board on recommendation by any committee  under Paragraph 4 hereof to  be
       Optionees under the Plan.
 
    (g)  "Transferee"  means a  person who  has  succeeded to  the rights  of an
       Optionee under the Option as provided in Paragraphs 5(b) and 7(c) hereof.
 
    (h) "Committee" shall mean any Stock Option Committee appointed by the Board
       to administer the Plan.
 
    (i) "Eligible Individuals" shall mean  any employee, officer or director  of
       the  Corporation or  any Parent or  Subsidiary, and  shall constitute the
       class eligible to receive options under the Plan.
 
2.  AUTHORITY TO GRANT OPTIONS
 
    Under this Plan, the  Corporation may, from  time to time,  but in no  event
after  ten (10) years from  the earlier date of the  adoption or approval of the
Plan, grant to Eligible Individuals as herein provided, an option or options  to
purchase  from the Corporation specified amounts  of the authorized and unissued
$.01 par value Class A Common Stock of the Corporation, but not to exceed in the
aggregate 1,500,000  Class  A  shares,  subject to  adjustment  as  provided  in
Paragraph  8 below. Shares covered  by options which lapse  or otherwise are not
exercised may be the subject of  additional options granted under the Plan.  The
Corporation shall at all times while this Plan is in force reserve as authorized
but unissued stock such number of shares of said Class A Common Stock as will be
sufficient  to  satisfy the  requirements  of this  Plan  with respect  to stock
subject to being optioned as  well as stock subject  to options granted but  not
exercised.
 
3.  ADMINISTRATION OF PLAN
 
    (a) The Plan may be administered by a Stock Option Committee of such number,
not  less than three (3), as  may be determined from time  to time by the Board.
The Board may also exercise all the
 
                                      E-1
<PAGE>
powers of the Stock Option Committee. No member of the Board or of the Committee
shall be liable for any action or determination made in good faith with  respect
to the Plan or any option granted under the Plan.
 
    (b) The Committee shall be appointed by the Board, and subject to removal by
the  Board with  or without cause.  Vacancies on the  Committee, however caused,
shall be filled by the Board. The  Committee shall establish its own rules  (not
inconsistent  with the provisions hereof), for  its meetings and the performance
of its responsibilities, but it shall select any of its members as Chairman  and
one  as Secretary, and shall keep written minutes of its meetings and actions, a
copy of which shall  be furnished to the  Board not later than  the time of  the
first  meeting of  the Board  subsequent to each  such action  by the Committee.
Meetings shall be held at such times and places as the Committee may  determine.
A  majority of the  Committee shall constitute  a quorum for  the transaction of
business. The Committee shall act by majority vote of the quorum present, or  by
written consent of a majority of its members.
 
    (c)  Options may be  recommended for directors  who are also  members of the
Committee, provided that such recommendations shall be approved by a majority of
the quorum present exclusive of the member-director for whom the  recommendation
is being considered.
 
    (d)  Subject to the provisions  of the Plan, the  Committee is authorized to
interpret the Plan, to make, promulgate, amend and rescind rules and regulations
relating to  the  Plan,  and  to make  all  other  determinations  necessary  or
advisable  for its administration, and for the accomplishment of the purposes of
the Plan. Interpretation and  construction of any provision  of the Plan by  the
Committee  shall be  final and  conclusive, unless  otherwise determined  by the
Board.
 
4.  GRANT OF OPTIONS
 
    (a) The Committee shall, from time to time, but in any event not later  than
ten  (10)  years from  the date  the Plan  is  adopted by  the Board  subject to
approval by the  shareholders, to  wit, but not  later than  September 1,  1997,
recommend  to the Board those Eligible Individuals whom the Committee determines
should be  granted options  under  the Plan,  and the  number  of shares  to  be
optioned  under each grant. Such Eligible  Individuals may be persons previously
recommended to receive options under the Plan, or may be persons not  previously
so recommended.
 
    (b)  From time to time  after such recommendations by  the Committee (but in
any event not later than  the date specified in  Paragraph (a) last above),  the
Board  may  select from  among those  persons recommended  by the  Committee the
persons who will  be granted  options under the  Plan, and  shall determine  the
number of shares to be so optioned (not to exceed the number of shares specified
by  the Committee for  each such person, respectively),  and shall determine the
option price  at  which  the  shares  are to  be  so  offered  to  the  Eligible
Individuals  selected, provided that the option price shall not be less than the
market price of the Corporation's stock at the time the option is granted.
 
5.  OPTION AGREEMENT
 
    No option granted hereunder  shall be effective for  any purpose unless  and
until   the  Optionee  has  executed  a  written  agreement  (the  Stock  Option
Agreement), with the Corporation with respect to the terms of the option and its
exercise. Such  agreement  shall  be  in form  and  content  determined  by  the
Committee  and Board to be  necessary in order that  the option and its exercise
will be  pursuant  and  subject  to  this Plan.  In  this  regard,  but  without
limitation  thereto, the Stock  Option Agreement shall in  its terms include the
following provisions, which are hereby made a part of the Plan:
 
    (a) The option  is not exercisable  after the expiration  of ten (10)  years
from the date the option is granted; and
 
    (b) The option is non-transferable by the Optionee otherwise than by will or
the  laws  of  descent  and/or  distribution,  and  is  exercisable,  during his
lifetime, by him only.
 
                                      E-2
<PAGE>
6.  EXERCISE OF OPTION
 
    (a) The Optionee  shall have  remained in the  continuous employ  or in  the
capacity  of director of the  Corporation or a Parent  or Subsidiary for two (2)
years from and after the date on which the option is granted, or such other  and
greater  period as may be fixed by the  Board before he can exercise any part of
the option. Additionally, the  Optionee will be exercised  only if the Series  A
Common  Stock, to be  acquired pursuant to  the exercise of  the option, (1) has
been appropriately  registered  with  the  Securities  and  Exchange  Commission
pursuant  to the  Securities Act of  1933 and appropriately  registered with the
necessary state securities  authorities pursuant to  the applicable state  "blue
sky"  laws, or (2) in the legal opinion of counsel for the Corporation, does not
require registration under the applicable federal and state statutes.
 
    (b) After  the Optionee  has remained  in the  continuous employ  or in  the
capacity   of  director  of  the  Corporation  for  two  (2)  years,  and  other
requirements for the exercise  of the option  have been met,  the option may  be
exercised  as to all  of the shares  subject to the  option. No option agreement
entered into  by  the  Corporation  shall  be  considered  to  impose  upon  the
Corporation or Parent or Subsidiary any obligation to retain the Optionee in its
employment  or in the capacity of director for two (2) years or any other period
of time.
 
    (c) The Stock Option  Committee shall, subject to  other provisions of  this
Plan,  fix the manner of exercising the option,  in whole or in part. The option
shall be  exercised by  means of  written  notice executed  by the  Optionee  or
Transferee  and delivered  to the  Company stating  the number  of shares  to be
purchased. Said notice shall be accompanied by payment in cash, or by  certified
or cashier's check payable to the order of the Corporation, of the full purchase
price,  in United  States dollars;  provided, however, that  in lieu  of cash an
Optionee may exercise his option by tendering to the Corporation, such shares of
the Series A Common Stock of the Corporation, owned by him, having a fair market
value equal to the cash exercise price  applicable to his option, with the  fair
market value of such stock to be determined in such appropriate manner as may be
provided  for by the Committee or as may  be required in order to comply with or
conform to the requirements of any  applicable or relevant laws or  regulations,
or  any combination of cash  payments and stock tenders  as may be acceptable to
the Committee. No  shares shall be  issued to any  Optionee or Transferee  until
full  payment therefor has been made; nor  shall any Optionee or Transferee have
any of the  rights of a  stockholder of  the Corporation under  any such  Option
until  the actual issuance thereunder of shares to the person or person entitled
thereto.
 
    (d) The notice  of exercise of  the option  shall also be  accompanied by  a
representation  and  agreement  in writing,  signed  by the  person  entitled to
exercise the option and/or receive the shares, stating (1) that the shares being
acquired are being acquired in  good faith for investment,  and not for sale  or
distribution, and shall not be pledged or hypothecated, nor sold or transferred,
in  the absence of an effective registration  statement for the shares under the
Securities Act  of 1933,  and/or  an effective  registration statement  for  the
shares  as required by  state "blue sky" laws,  or an opinion  of counsel of the
Company that registration is  not required under said  Act and "blue sky"  laws,
and  (2) that the Company may  attach to or imprint the  shares a legend to that
effect.
 
    (e) Options may be exercised in whole  or in part, however, no option  shall
be exercised for less than 100 shares unless such exercise shall be for the full
number of shares then purchasable under the option.
 
7.  EMPLOYMENT RELATIONSHIP
 
    (a)  Except as provided in Paragraphs (b)  and (c) below, and subject to the
provisions of  Paragraph  8 below,  options  may  be exercised  only  while  the
Optionee  is  an employee  or director  of (1)  the Corporation  or a  Parent or
Subsidiary, or (2) a corporation (or a parent or subsidiary of such corporation)
issuing or assuming  a stock  option in a  transaction pursuant  to a  corporate
merger,   consolidation,   acquisition   of  property   or   stock,  separation,
reorganization, or liquidation, and has been such an employee or director at all
times during  the  period  commencing  with the  date  of  granting  the  option
 
                                      E-3
<PAGE>
and  ending on the date of the exercise  of the option. Nothing contained in the
Plan or any  option granted  pursuant to the  Plan, however,  shall confer  upon
employee,  director  or  Optionee  any right  with  respect  to  continuation of
employment or position of director by the Corporation or a Parent or Subsidiary,
or any other employer, nor modify or interfere in any way with the right of  the
Corporation  or of such Parent or Subsidiary  or other employer to terminate his
employment or position of director at any time.
 
    (b) In the event that an Optionee shall cease to be an employee or  director
of  the Corporation or Parent or Subsidiary, such Optionee shall have the right,
to exercise  the  option  at  any  time  within  three  (3)  months  after  such
termination of employment or position of director or if the Optionee is disabled
the Optionee may exercise the option within twelve (12) months after termination
of  employment (but not after the expiration of ten (10) years from the date the
option is granted, and only to the extent the Optionee could have exercised such
option on the date he ceased to be an employee.
 
    (c) If  the  Optionee  shall  die  while an  employee  or  director  of  the
Corporation  or a Parent  or Subsidiary and  shall not have  fully exercised the
option, an option may be exercised, subject  to the condition of ten (10)  years
from the date it is granted, to the extent that the Optionee's right to exercise
such  option has accrued pursuant to Paragraph 6  of the Plan at the time of his
death and had  not previously  been exercised, at  any time  within twelve  (12)
months  after the  Optionee's death, by  the executors or  administrators of the
Optionee or by any person or persons who shall have acquired the option directly
from the Optionee by bequest or inheritance.
 
8.  TRANSFERS AND CAPITAL CHANGES BY CORPORATION
 
    (a) The adoption  and approval  of this  Plan, and  the grant  of an  option
pursuant  to the Plan,  shall not affect  in any way  the right or  power of the
Corporation  to  make  adjustments,  reclassifications,  or  reorganizations  or
changes of its capital or business structure or to merge or to consolidate or to
dissolve,  liquidate or  sell, or transfer  all or  any part of  its business or
assets. Except as  in this Paragraph  8 otherwise provided,  the Optionee  shall
have  no rights by reason of any subdivision or consolidation of shares of stock
of any class, shall  not affect, and  no adjustment by  reason thereof shall  be
made  with respect to, the number or price of shares of Capital Stock subject to
the option. No provision  in this Paragraph  8 shall be  deemed to authorize  an
extension  of the period for the exercise of  an option beyond the period of ten
(10) years as provided in Paragraph 5(a) hereof.
 
    (b) Subject to any required action by the stockholders, the number of shares
of Capital Stock  covered by each  outstanding option, and  the price per  share
thereof  in each option granted under the Plan shall be proportionately adjusted
(but without providing an option for  any fractional share) for any increase  or
decrease  in the  number of  issued shares of  Capital Stock  of the Corporation
resulting from a  subdivision or  consolidation of shares  or the  payment of  a
stock  dividend (but only on the Series A Common Stock) or any other increase or
decrease in the number of such shares effected without receipt or  consideration
by the Corporation.
 
    (c)  Subject to any required action  by the stockholders, if the Corporation
shall be  the  surviving  corporation  in  any  merger  or  consolidation,  each
outstanding  option shall  pertain to  and apply  to the  securities to  which a
holder of the number of  shares of Series A Common  Stock subject to the  option
would have been entitled.
 
    (d)  A  dissolution  or  liquidation  of  the  Corporation  or  a  merger or
consolidation in which the corporation  is not the surviving corporation,  shall
cause  all options granted hereunder  to terminate, subject to  the right of the
Board of Directors of  the Corporation to accelerate  the time within which  the
option  may be exercised, and except to the extent that another corporation may,
and does, assume and continue the option or substitute its own options.
 
    (e) In the event of a change in the Series A Common Stock of the corporation
as presently constituted, which is limited to a change of all of its  authorized
share  with par value into the same number  of shares with a different par value
or without par value, the shares resulting from any such change shall be  deemed
to be the Series A Common Stock within the meaning of the Plan.
 
                                      E-4
<PAGE>
9.  TAX CONSEQUENCES
 
    The   options  which   Optionee  receives   to  this   Plan  are  considered
non-statutory stock options  for tax purposes.  The term "non-statutory"  merely
indicates  that the particular option  plan does not meet  the requirements of a
qualified (statutory)  stock  option  plan. Options  received  under  this  non-
statutory  stock option plan will be taxable  as compensation when the option is
exercised since the  options themselves  will not have  a readily  ascertainable
market  value when granted. The  amount taxable at the  time of exercise will be
the difference between the option price and  the fair market value of the  stock
on  the date  that the  option is  exercised. The  amount, as  determined in the
preceding sentence, will  be taxed as  compensation income at  the ordinary  tax
rates.  When the  Optionee later  sells the  stock, any  further appreciation in
value between the date of exercise and the date of sale will be taxed at capital
gains rates.
 
10.  AMENDMENT AND DISCONTINUANCE
 
    The Board  may, insofar  as permitted  by law,  change, alter,  suspend,  or
discontinue  this Plan, and accept the  surrender of outstanding and unexercised
options under  the  Plan; the  Board  may, without  the  consent of  the  option
holders,  modify the terms of outstanding and unexercised options and may cancel
such options, if such  modification or cancellation is  deemed necessary by  the
Board  in connection  with any  future financing  arrangements on  behalf of the
Corporation; with  the  exception  of  the provisions  found  elsewhere  in  the
paragraph,  no action may be  taken or permitted which  will alter or impair the
terms and conditions of  any Stock Option Agreement  under the Plan without  the
written consent of the holders of outstanding and unexercised options.
 
                                      E-5
<PAGE>
                                   EXHIBIT F
                             1996 STOCK OPTION PLAN
<PAGE>
                             1996 STOCK OPTION PLAN
                                       OF
                           HERITAGE MEDIA CORPORATION
 
    WHEREAS,  the Board  of Directors  of the Corporation  deems it  in the best
interests of the Corporation that certain key employees, officers and  directors
of  the Corporation and  its subsidiaries be  given an opportunity  to acquire a
stake in the operation  and growth of  the Corporation, as  a means of  assuring
their maximum effort and continued association with the Corporation; and
 
    WHEREAS,  the Board believes that the  Corporation can best obtain these and
other benefits  by  granting  stock  options  to  key  employees,  officers  and
directors designated from time to time pursuant to this Plan; and
 
    WHEREAS, this Plan is intended to comply with Rule 16b-3 under Section 16 of
the  Securities Exchange Act  of 1934, as  amended (the "Exchange  Act"), or any
successor  provision  ("Rule  16b-3"),  and   this  Plan  shall  be   construed,
interpreted and administered to so comply;
 
    NOW,  THEREFORE, the  Board does hereby  adopt this 1996  STOCK OPTION PLAN,
subject to approval, within  12 months of  the date of adoption,  by at least  a
majority  of  the shares  of the  Corporation's capital  stock entitled  to vote
thereon at a shareholders' meeting.
 
1.  DEFINITIONS.
 
    Wherever used herein, the following terms shall have the following meanings,
respectively:
 
    (a)  "Committee"  means  the  Compensation  Committee  or  other   committee
       appointed  by the  Board, which shall  consist of two  or more directors,
       each of whom shall be a "disinterested person" within the meaning of Rule
       16b-3(c) under the Exchange Act, or any successor provision.
 
    (b) "Board" shall mean the Board of Directors of the Corporation.
 
    (c) "Code" means the Internal Revenue Code of 1986, as amended from time  to
       time.
 
    (d)  "Corporation" shall mean  Heritage Media Corporation,  or any successor
       thereof.
 
    (e) "Eligible Individuals" shall mean  any employee, officer or director  of
       the Corporation or any Parent or Subsidiary as provided in Paragraph 4(a)
       of this Plan.
 
    (f)  "Fair Market Value" means, with respect  to the Common Stock and at any
       date, (i) the reported closing price of such stock on the American  Stock
       Exchange,  New York Stock Exchange or other established stock exchange or
       the Nasdaq National Market  System on such  date, or if  no sale of  such
       stock  shall have been  made on such  an exchange or  the Nasdaq National
       Market System on that date, on the preceding date on which there was such
       a sale, (ii)  if such stock  is not then  listed on such  an exchange  or
       quoted  on the Nasdaq National Market  System, the average of the closing
       bid and asked  prices per share  for such stock  in the  over-the-counter
       market  as quoted on the National Association of Securities Dealers, Inc.
       Automated Quotation  System ("Nasdaq")  on such  date, or  (iii) if  such
       stock  is not then listed on such an  exchange or quoted on Nasdaq or the
       Nasdaq National Market System, an amount determined in good faith by  the
       Committee in its sole discretion.
 
    (g)  "Non-Employee Director" means a director  of the Corporation who is not
       an employee  of  the Corporation  or  any  Parent or  Subsidiary  of  the
       Corporation.
 
    (h)  "Optionee" or "Participant" shall mean any individual designated by the
       Committee to be Optionees under this Plan.
 
    (i) "Parent" shall mean any Parent of the Corporation.
 
    (j)  "Plan" shall mean this 1996 Stock Option Plan, as amended.
 
                                      F-1
<PAGE>
    (k) "Section 16 Participant"  means a Participant subject  to Section 16  of
       the Exchange Act.
 
    (l)  "Subsidiary" means a "subsidiary corporation," whether now or hereafter
       existing, as defined in Section 424(f)  of the Code or any other  entity,
       including  partnerships, that are owned by  the Corporation or any Parent
       or Subsidiary.
 
    (m) "Transferee"  means a  person who  has  succeeded to  the rights  of  an
       Optionee under the Option as provided in Paragraphs 5(b) and 7(b) hereof.
 
2.  AUTHORITY TO GRANT OPTIONS.
 
    Under  this Plan, the  Corporation may, from  time to time,  but in no event
after ten (10) years from the earlier  date of the adoption or approval of  this
Plan,  grant to Eligible Individuals as herein provided, an Option or Options to
purchase from the Corporation specified amounts of the authorized and  unissued,
$.01 par value, of its Common Stock of the Corporation, but not to exceed in the
aggregate 1,500,000 shares of Common Stock, subject to adjustment as provided in
Paragraph  8 below. Shares covered  by Options which lapse  or otherwise are not
exercised may be the subject of additional Options granted under this Plan.
 
3.  ADMINISTRATION OF PLAN.
 
    (a) This Plan shall  be administered by the  Committee. Among other  things,
       the  Committee shall  have authority, subject  to the terms  of this Plan
       (including provisions governing participation of Non-Employee Directors),
       to grant awards under this Plan and to determine the individuals to  whom
       and  the time  or times at  which awards  may be granted,  the type(s) of
       award(s) to be granted to such individuals pursuant to this Plan and  the
       terms  and conditions of such awards; provided, however, that the maximum
       number of  shares  which may  be  subject to  all  Options awarded  to  a
       Participant  during any calendar year may  not exceed 200,000 (subject to
       adjustment pursuant to Paragraph 8 hereof). All administrative powers may
       be delegated by the Committee, except where (i) such powers with  respect
       to   the  selection  of  and  determination  of  awards  for  Section  16
       Participants are required to  be exercised by the  Committee in order  to
       enable  this Plan to qualify for the  exemption provided by Rule 16b-3 or
       (ii) such delegation would cause the benefits under this Plan to "covered
       employees" within  the meaning  of  Section 162(m)  of  the Code  to  not
       qualify  as performance-based compensation within  the meaning of Section
       162(m) of the Code and applicable interpretive authority thereunder.
 
    (b) Subject to  the provisions  contained herein, the  Committee shall  have
       authority   to  adopt,  alter  and   repeal  such  administrative  rules,
       guidelines and practices governing the operation of this Plan as it shall
       from time to time consider advisable, to interpret the provisions of this
       Plan and any Option Agreement (as hereinafter defined), and to decide all
       disputes arising in connection with this Plan. The Committee's  decisions
       and  interpretations  shall  be  final and  binding.  Any  action  of the
       Committee with respect to the administration of this Plan shall be  taken
       pursuant  to a majority vote  or by the unanimous  written consent of its
       members.
 
    (c) The Corporation shall indemnify and  hold harmless each director of  the
       Corporation  and each  Committee member  for any  action or determination
       made in good faith with respect to this Plan or any Option Agreement.
 
4.  GRANT OF OPTIONS.
 
    (a) The following individuals shall  be eligible to receive awards  pursuant
       to this Plan as follows:
 
        (i)  Any employee (including any officer or director who is an employee)
           of the Corporation  or any  Parent or Subsidiary  of the  Corporation
           shall be eligible to receive Options under this Plan.
 
        (ii)  Any Non-Employee Director of the  Corporation shall be eligible to
           receive Options as set forth in Paragraph 10 hereof.
 
                                      F-2
<PAGE>
    (b) Subject to the provisions of this Plan, the Committee may award  Options
       and  determine the  number of  shares to be  covered by  each Option, the
       Option price therefor, the term of  the Option, and the other  conditions
       and  limitations applicable to  the exercise of the  Option. The terms of
       each Option  need not  be identical,  and the  Committee need  not  treat
       Participants  uniformly. Except as  otherwise provided by  this Plan or a
       particular Option Agreement, any determination with respect to an  Option
       may  be  made by  the  Committee at  the  time of  award  or at  any time
       thereafter.
 
5.  OPTION AGREEMENT.
 
    No Option granted hereunder  shall be effective for  any purpose unless  and
until  the Optionee has  executed a written  agreement (the "Option Agreement"),
with the Corporation with respect to the  terms of the Option and its  exercise.
Such  agreement shall be in  form and content determined  by the Committee to be
necessary in order that the Option and its exercise will be pursuant and subject
to this Plan and  applicable regulatory laws or  accounting principles. In  this
regard,  but without limitation thereto, the Option Agreement shall in its terms
include the following provisions, which are hereby made a part of this Plan:
 
    (a) The Option is not exercisable after the expiration of ten years from the
       date the Option is granted; and
 
    (b) The Option is non-transferable by the Optionee otherwise than by will or
       the laws of descent and/or  distribution, and is exercisable, during  his
       lifetime, by him only.
 
6.  EXERCISE OF OPTION.
 
    (a)  Subject to  the provisions of  Paragraph 11 hereof,  the Optionee shall
       have remained in the continuous employ of the Corporation or a Parent  or
       Subsidiary  for two years from and after  the date on which the Option is
       granted, or  such  other  and greater  period  as  may be  fixed  by  the
       Committee, before he can exercise any part of the Option.
 
    (b) Subject to the provisions of Paragraph 11 hereof, after the Optionee has
       remained  in the continuous employ of  the Corporation for two years, and
       other requirements for  the exercise  of the  Option have  been met,  the
       Option may be exercised as to all of the shares subject to the Option. No
       Option  Agreement entered into by the  Corporation shall be considered to
       impose upon the  Corporation or  Parent or Subsidiary  any obligation  to
       retain  the Optionee in its employment for  two years or any other period
       of time.
 
    (c) The Committee shall, subject to  other provisions of this Plan, fix  the
       manner of exercising the Option, in whole or in part. The Option shall be
       exercised  by  means  of  written notice  executed  by  the  Optionee and
       delivered  to  the  Corporation  stating  the  number  of  shares  to  be
       purchased.  Said notice  shall be accompanied  by payment in  cash, or by
       certified or cashier's check payable to the order of the Corporation,  of
       the  full purchase  price, in  United States  dollars; provided, however,
       that in lieu of cash an Optionee may exercise his Option by tendering  to
       the  Corporation such shares of the Common Stock of the Corporation owned
       by him  having a  fair market  value  equal to  the cash  exercise  price
       applicable  to his Option, with the fair market value of such stock to be
       determined in  such appropriate  manner as  may be  provided for  by  the
       Committee or as may be required in order to comply with or conform to the
       requirements  of any applicable  or relevant laws  or regulations, or any
       combination of cash payments  and stock tenders as  may be acceptable  to
       the  Committee.  No shares  shall be  issued to  any Optionee  until full
       payment therefor has been made.
 
    (d) Options may be exercised in whole  or in part, however, no Option  shall
       be  exercised for less than 100 shares  unless such exercise shall be for
       the full number of shares then purchasable under the Option.
 
                                      F-3
<PAGE>
7.  EMPLOYMENT RELATIONSHIP.
 
    (a) In the  event that  an Optionee  shall cease to  be an  employee of  the
       Corporation  or Parent or Subsidiary, such  Optionee shall have the right
       to exercise  the  Option at  any  time  within three  months  after  such
       termination of employment or if the Optionee is disabled the Optionee may
       exercise  the Option within twelve months after termination of employment
       (but not after the expiration  of ten years from  the date the Option  is
       granted,  and only to  the extent the Optionee  could have exercised such
       Option on the date he ceased to be an employee).
 
    (b) If the  Optionee shall die  while an  employee of the  Corporation or  a
       Parent  or Subsidiary and  shall not have fully  exercised the Option, an
       Option may be exercised, subject to  the condition of ten years from  the
       date  it is granted, to the extent  that the Optionee's right to exercise
       such Option has accrued pursuant to Paragraph 6 of this Plan at the  time
       of  his death and had  not previously been exercised,  at any time within
       twelve  months  after   the  Optionee's  death,   by  the  executors   or
       administrators of the Optionee or by any person or persons who shall have
       acquired the Option directly from the Optionee by bequest or inheritance.
 
8.  TRANSFERS AND CAPITAL CHANGES BY CORPORATION.
 
    (a)  The adoption  and approval  of this  Plan, and  the grant  of an Option
       pursuant to this Plan, shall not affect in any way the right or power  of
       the    Corporation   to    make   adjustments,    reclassifications,   or
       reorganizations or changes  of its  capital or business  structure or  to
       merge  or to consolidate  or to dissolve, liquidate  or sell, or transfer
       all or any part of its business or assets. Except as in this Paragraph  8
       otherwise  provided, the Optionee  shall have no rights  by reason of any
       subdivision or consolidation  of shares  of stock  of any  class, and  no
       adjustment by reason thereof shall be made with respect to, the number or
       price  of shares of Capital Stock subject  to the Option. No provision in
       this Paragraph 8 shall be deemed to authorize an extension of the  period
       for  the exercise of an Option beyond the period of ten years as provided
       in Paragraph 5(a) hereof.
 
    (b) Subject to any required action  by the stockholders, if the  Corporation
       shall  be the surviving corporation in  any merger or consolidation, each
       outstanding Option shall pertain to and apply to the securities to  which
       a  holder of the number  of shares of Common  Stock subject to the Option
       would have been entitled.
 
    (c) In the event of a stock  dividend, stock split or combination of  shares
       of  Common Stock, recapitalization  or other increase  or decrease in the
       number of  issued shares  of  Common Stock  effected without  receipt  of
       consideration   by   the  Corporation,   appropriate   and  proportionate
       adjustment shall be made in (i) the number and kind of shares of stock in
       respect of which Options may be awarded under this Plan, (ii) the  number
       and  kind of  shares of  stock or  other property  subject to outstanding
       Options, and (iii) the award,  exercise or conversion price with  respect
       to any of the foregoing.
 
9.  TAX CONSEQUENCES.
 
    The   Options  which   Optionee  receives   to  this   Plan  are  considered
non-statutory stock options  for tax purposes.  The term "non-statutory"  merely
indicates  that the particular option  plan does not meet  the requirements of a
qualified (statutory) stock option plan. Under the tax laws in effect as of  the
date of this Plan, options received under this non-statutory option plan will be
taxable  as compensation when the Option is exercised. The amount taxable at the
time of exercise will be  the difference between the  option price and the  fair
market  value of the stock on the date that the Option is exercised. The amount,
as determined in the preceding sentence, will be taxed as compensation income at
the ordinary tax  rates. When the  Optionee later sells  the stock, any  further
appreciation  in value between the date of exercise and the date of sale will be
taxed at capital gains rates, provided the requisite holding period is met.
 
                                      F-4
<PAGE>
10.  NONDISCRETIONARY AWARDS TO NON-EMPLOYEE DIRECTORS.
 
    (a) Notwithstanding any other provision of this Plan, Non-Employee Directors
       shall participate  in this  Plan only  to the  extent set  forth in  this
       Paragraph 10. The provisions of this Plan
       applicable  to awards granted or to  be granted to Non-Employee Directors
       are intended to comply with the provisions of Rule 16b-3(c)(2)(ii)  under
       the  Exchange Act, or any successor  provision, and such provisions shall
       be construed, interpreted  and administered to  so comply. The  Committee
       shall  have  no authority  to take  any  action, and  shall not  take any
       action, if  the authority  to take  such action,  or the  taking of  such
       action, would result in noncompliance with such provisions.
 
        (i)  On the second  Friday in December of  each year commencing December
           13, 1996,  each Non-Employee  Director shall  receive a  grant of  an
           Option  to purchase 2,000 shares of  Common Stock. Options granted to
           Non-Employee Directors shall first become exercisable two years after
           the date of grant, subject to the provisions of Paragraph 11  hereof.
           To  the  extent Rule  16b-3 is  amended  so that  the Options  may be
           awarded to Non-Employees Directors at  dates to be determined by  the
           Committee,  then  the  Committee  is  authorized  to  select  in  its
           discretion the  date  for  grants  of  Options  to  the  Non-Employee
           Directors.
 
        (ii) The term of each Option granted to a Non-Employee Director shall be
           ten years from its date of grant.
 
        (iii)  The option price  of the shares  of Common Stock  subject to each
           Option granted to a  Non-Employee Director shall  be the Fair  Market
           Value of such shares on the date the Option is granted.
 
    (b)  If a Non-Employee Director ceases to  be a director of the Corporation,
       such Non-Employee Director's  Options shall  be exercisable  by him  only
       during  the six  months following  the date  such person  ceases to  be a
       director, except that if a Non-Employee Director dies while serving as  a
       director,  such Non-Employee  Director's Options shall  be exercisable by
       his or her  executor or  administrator or, if  not so  exercised, by  the
       legatees  or the distributees of  his or her estate,  only during the six
       months following his or her death.
 
11.  ACCELERATION OF EXERCISABILITY AND VESTING UNDER CERTAIN CIRCUMSTANCES
 
    Notwithstanding any provision in this Plan  to the contrary, with regard  to
any  Option awarded  to any Participant,  unless the  particular Option provides
otherwise, the Option  will become  immediately exercisable and  vested in  full
upon  the occurrence,  before the  expiration or  termination of  such Option or
forfeiture of such shares, of any of the events listed below:
 
    (a) a sale, transfer or other conveyance of all or substantially all of  the
       assets of the Corporation on a consolidated basis;
 
    (b) the acquisition of beneficial ownership (as such term is defined in Rule
       13d-3  promulgated under the Exchange Act)  by any "person" (as such term
       is used in Sections 13(d) and 14(d) of the Exchange Act), other than  (i)
       the  Corporation  or  (ii) James  Hoak  and his  affiliates,  directly or
       indirectly, of securities representing 50% or more of the total number of
       votes that may be cast for the election of directors of the  Corporation;
       or
 
    (c) the commencement (within the meaning of Rule 14d-2 promulgated under the
       Exchange  Act) of a  "tender offer" for  stock of the  Company subject to
       Section 14(d)(2) of the Exchange Act; or
 
    (d) the  failure at  any  annual or  special  meeting of  the  Corporation's
       stockholders  following  an  "election contest"  subject  to  Rule 14a-11
       promulgated under the Exchange  Act, of any of  the persons nominated  by
       the  Corporation  in the  proxy material  mailed  to stockholders  by the
 
                                      F-5
<PAGE>
       management of the  Corporation to  win election  to seats  on the  Board,
       excluding  only those  who die, retire  voluntarily, are  disabled or are
       otherwise disqualified in  the interim between  their nomination and  the
       date of the meeting.
 
12.  AMENDMENT AND DISCONTINUANCE.
 
    The  Committee  may  amend  the terms  of  any  Option  theretofore granted,
retroactively or prospectively, but no such amendment shall impair the rights of
any holder without his or her written consent.
 
13.  MISCELLANEOUS
 
    (a) No person shall have any claim or right to be awarded an Option, and the
       award of an  Option shall not  be construed as  giving a Participant  the
       right  to continued  employment. The  Corporation expressly  reserves the
       right at any  time to dismiss  a Participant free  from any liability  or
       claim  under this  Plan, except as  expressly provided  in the applicable
       Option Agreement.
 
    (b) Nothing  contained  in this  Plan  shall prevent  the  Corporation  from
       adopting  other or additional compensation arrangements for its employees
       or directors.
 
    (c) Subject  to  the  provisions  of the  applicable  Option  Agreement,  no
       Participant  shall have any  rights as a stockholder  with respect to any
       shares of Common Stock to be distributed under this Plan until he or  she
       becomes the record holder thereof.
 
    (d)  The Committee may require, as a condition of receiving shares of Common
       Stock issued pursuant to  any Option, that a  Participant furnish to  the
       Corporation such written representations and information as the Committee
       deems appropriate to permit the Corporation, in light of the existence or
       nonexistence  of an effective Registration Statement under the Securities
       Act of 1933, as amended (the "Securities Act"), to deliver such shares in
       compliance with the provisions of the Securities Act.
 
    (e) Notwithstanding any other  provision of this Plan,  in order to  qualify
       for  the  exemption provided  by  Rule 16b-3,  (i)  any shares  of equity
       security received by  a Section 16  Participant may not  be sold for  six
       months  and one day  after the date of  award of the  Option and (ii) any
       Option or other  right related to  an equity security  issued under  this
       Plan  that constitutes a "derivative security" within the meaning of Rule
       16b-3(a)(2) under the Exchange Act, or any successor provision, shall not
       be  transferable  other  than  by  will  or  the  laws  of  descent   and
       distribution.  The Committee shall have no  authority to take any action,
       and shall not take any action, if  the authority to take such action,  or
       the  taking of such action, would disqualify this Plan from the exemption
       provided by Rule 16b-3.
 
    (f) This Plan shall become effective upon its approval by the Board, subject
       to approval  by  the  stockholders  of the  Corporation.  Prior  to  such
       stockholder  approval, awards may  be granted under  this Plan subject to
       such stockholder approval.
 
    (g) The  Board may  amend, suspend  or terminate  this Plan  or any  portion
       thereof at any time, provided that (i) no amendment shall be made without
       stockholder  approval if  such approval is  necessary to  comply with any
       applicable tax or regulatory requirement, including any requirements  for
       exemptive relief under Section 16(b) of the Exchange Act or any successor
       provision,  and (ii)  Paragraph 10  hereof and,  as it  relates to awards
       granted or to be granted to Non-Employee Directors, Paragraph 11  hereof,
       may  not be amended more than once every six months other than to comport
       with changes in  the Code  or ERISA or  the rules  and regulations  under
       either  thereof. If any amendment, suspension or termination of this Plan
       shall materially and  adversely affect the  rights of the  holder of  any
       award  then outstanding, such amendment,  suspension or termination shall
       not be  deemed to  alter  such rights  unless  the holder  shall  consent
       thereto.
 
                                      F-6
<PAGE>

                              PROXY
                    HERITAGE MEDIA CORPORATION


     The undersigned hereby (a) acknowledges receipt of the Notice
of Annual Meeting of Stockholders of Heritage Media Corporation
(the "Company") to be held on May 26, 1996, at 9:00 a.m., local
time, and the Proxy Statement in connection therewith, and (b)
appoints David N. Walthall and Douglas N. Woodrum, or each of them,
his proxies, with full power of substitution and revocation, for
and in the name, place and stead of the undersigned, to vote upon
and act with respect to all of the shares of Class A Common Stock
of the Company standing in the name of the undersigned or with
respect to which the undersigned is entitled to vote and act at
said meeting or at any adjournment thereof, and the undersigned
directs that his proxy be voted as follows:

ELECTION OF DIRECTORS    / /  FOR nominees listed below except as
                              marked to the contrary below

                         / /  WITHHOLD AUTHORITY to vote for     
                              all nominees listed below

H. Berry Cash, James S. Cownie, Joseph M. Grant, James M. Hoak,
Clark A. Johnson, Alan R. Kahn and David N. Walthall

INSTRUCTION:   To withhold authority to vote for any individual
               nominee, write that nominee's name in the space
               below.

PROPOSAL TO CHANGE THE COMPANY'S STATE OF INCORPORATION TO THE
STATE OF DELAWARE BY MEANS OF A MERGER WITH A WHOLLY OWNED
SUBSIDIARY: 


           ____FOR     ____AGAINST     ____ABSTAIN


PROPOSAL TO APPROVE AN AMENDMENT TO THE COMPANY'S 1987 STOCK OPTION
PLAN: 


           ____FOR     ____AGAINST     ____ABSTAIN


PROPOSAL TO ADOPT THE COMPANY'S 1996 STOCK OPTION PLAN:


           ____FOR     ____AGAINST     ____ABSTAIN

<PAGE>

     If more than one of the proxies listed on the reverse side
shall be present in person or by substitute at the meeting or any
adjournment thereof, the majority of said proxies so present and
voting, either in person or by substitute, shall exercise all of
the powers hereby given.

     THIS PROXY WILL BE VOTED AS SPECIFIED ON THE REVERSE SIDE.  IF
NO SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES
FOR DIRECTORS AND FOR THE NAMED PROPOSALS.

     The undersigned hereby revokes any proxy or proxies heretofore
given to vote upon or act with respect to such stock and hereby
ratifies and confirms all that said proxies, their substitutes, or
any of them, may lawfully do by virtue hereof.



                              Dated:_____________________________

                              ___________________________________
                                          Signature

                              ___________________________________
                                   (Signature if held jointly)

                              Please date the proxy and sign your
                              name exactly as it appears hereon. 
                              Where there is more than one owner,
                              each should sign.  When signing as
                              an attorney, administrator,
                              executor, guardian or trustee,
                              please add your title as such.  If
                              executed by a corporation, the proxy
                              should be signed by a duly
                              authorized officer.  Please sign the
                              proxy and return it promptly whether
                              or not you expect to attend the
                              meeting.  You may nevertheless vote
                              in person if you do attend.



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