HERITAGE MEDIA CORP
SC 13D, 1997-09-02
ADVERTISING
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
 
                            WASHINGTON, D.C. 20549
 
                                 SCHEDULE 13D
 
                 Under the Securities Exchange Act of 1934/1/

                    --------------------------------------
 
                          HERITAGE MEDIA CORPORATION
              ---------------------------------------------------
                               (Name of Issuer)


                    COMMON STOCK, PAR VALUE $.01 PER SHARE
              ---------------------------------------------------
                        (Title of Class of Securities)

                                   427241203
              ---------------------------------------------------
                                (CUSIP Number)

                            Arthur M. Siskind, Esq.
                   c/o News America Publishing Incorporated
                         The News Corporation Limited
                          1211 Avenue of the Americas
                           New York, New York 10036
                                (212) 852-7000
              ---------------------------------------------------
                                with copies to:
 
                            Joel I. Papernik, Esq.
                 Squadron, Ellenoff, Plesent & Sheinfeld, LLP
                               551 Fifth Avenue
                           New York, New York 10176

                 (Name, address and telephone number of person
               authorized to receive notices and communications)

                                August 20, 1997
                       --------------------------------
                         (Date of event which Requires
                           Filing of this Statement)

     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following box [_]

Note.  Six copies of this statement, including all exhibits, should be filed
with the Commission.  See Rule 13d-1(a) for other parties to whom copies are to
be sent.

                        (Continued on following pages)
                              (Page 1 of 15 Pages)

- ---------------------

/1/The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).
<PAGE>
 
- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS/S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE
      PERSONS
      The News Corporation Limited
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP      (a)  [ ]
                                                            (b)  [ ]
- --------------------------------------------------------------------------------
3     SEC USE ONLY                                                          
- --------------------------------------------------------------------------------
4     SOURCE OF FUNDS                                                         
      SC                                                                      
- --------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
      ITEM 2(D) OR 2(E)                                               [ ]  
- --------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION                             
      South Australia, Australia                                       
- --------------------------------------------------------------------------------
                                          7     SOLE VOTING POWER
                                                38,514,887
                Number of              -----------------------------------------
                  Shares                  8     SHARED VOTING POWER             
               Beneficially            -----------------------------------------
                 Owned by                 9     SOLE DISPOSITIVE POWER          
                   Each                         38,514,887                      
                Reporting              -----------------------------------------
               Person with               10     SHARED DISPOSITIVE POWER      
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON              
      38,514,887                                                                
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES [ ]
- --------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)                    
      100%                                                                  
- --------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON                                          
      CO                                                                
- --------------------------------------------------------------------------------

                       SEE INSTRUCTIONS BEFORE FILLING OUT!

                                     - 2 -
<PAGE>
 
- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS/S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE
      PERSONS
      K. Rupert Murdoch
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP      (a)   [ ]
                                                            (b)   [ ]
- --------------------------------------------------------------------------------
3     SEC USE ONLY
- --------------------------------------------------------------------------------
4     SOURCE OF FUNDS
      SC
- --------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
      ITEM 2(D) OR 2(E)                                                    [ ]
- --------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION
      United States of America
- --------------------------------------------------------------------------------
                             7     SOLE VOTING POWER
 Number of                         38,514,887
   Shares                   ----------------------------------------------------
Beneficially                 8     SHARED VOTING POWER                     
  Owned by                  ----------------------------------------------------
    Each                     9     SOLE DISPOSITIVE POWER            
 Reporting                         38,514,887                        
Person with                 ----------------------------------------------------
                            10     SHARED DISPOSITIVE POWER
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      38,514,887
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES [ ]
- --------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      100%
- --------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON
      IN
- --------------------------------------------------------------------------------
 
                       SEE INSTRUCTIONS BEFORE FILLING OUT!

                                     - 3 -
<PAGE>
 
- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS/S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE
      PERSONS
      HMC Acquisition Corp. (See Item 2 for change of name information)
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP      (a)   [ ]
                                                            (b)   [ ]
- --------------------------------------------------------------------------------
3     SEC USE ONLY
- --------------------------------------------------------------------------------
4     SOURCE OF FUNDS
      SC
- --------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
      ITEM 2(D) OR 2(E)                                                    [ ]
- --------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION
      Delaware, U.S.A.
- --------------------------------------------------------------------------------
                             7     SOLE VOTING POWER
 Number of                         38,514,887
   Shares                   ----------------------------------------------------
Beneficially                 8     SHARED VOTING POWER                     
  Owned by                  ----------------------------------------------------
    Each                     9     SOLE DISPOSITIVE POWER            
 Reporting                         38,514,887                        
Person with                 ----------------------------------------------------
                            10     SHARED DISPOSITIVE POWER
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      38,514,887
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES [ ]
- --------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      100%
- --------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON
      CO
- --------------------------------------------------------------------------------

                       SEE INSTRUCTIONS BEFORE FILLING OUT!

                                     - 4 -
<PAGE>
 
ITEM 1. SECURITY AND ISSUER.
        -------------------

        The title of the class of equity securities to which this statement
relates is Common Stock, $.01 par value per share (the "Common Stock"), of
Heritage Media Corporation, a Delaware corporation ("Heritage"). The address of
the principal executive offices of Heritage is One Galleria Tower, 13355 Noel
Road, Suite 1500, Dallas, Texas 75240.


ITEM 2. IDENTITY AND BACKGROUND.
        -----------------------

        This statement is being filed by (i) The News Corporation Limited ("News
Corporation"), a South Australia, Australia corporation, with its principal
executive offices located at 2 Holt Street, Sydney, New South Wales 2010,
Australia, (ii) HMC Acquisition Corp. ("Acquisition Corp."), a Delaware
corporation and, on the date of the event which requires the filing of this
Schedule 13D, a wholly owned subsidiary of News Corporation, with its principal
executive offices at 1300 North Market Street, Suite 404, Wilmington, Delaware
19801 and which, on August 22, 1997, changed its name to "Heritage Media
Corporation," and (iii) K. Rupert Murdoch, a United States citizen, with his
business address at 10201 West Pico Boulevard, Los Angeles, California 90035.
News Corporation, Acquisition Corp. and K. Rupert Murdoch are referred herein
collectively as the "Reporting Persons." The name, residence or business
address, principal occupation or employment and the name, principal business,
and address of any corporation or other organization in which such employment is
conducted with respect to each director and executive officer of News
Corporation and Acquisition Corp. are set forth in Schedule 1 attached hereto,
which is incorporated herein by reference. To the knowledge of the Reporting
Persons, each of the persons named on Schedule 1 (the "Schedule 1 Persons") is a
United States citizen unless otherwise indicated.

        News Corporation is a diversified international communications company
principally engaged in the production and distribution of motion pictures and
television programming, television broadcasting, publication of newspapers,
magazines, books and promotional free-standing inserts, developing digital
broadcasting, conditional access and subscription management systems and
providing computer information services.
 

                                     - 5 -
<PAGE>
 
        On the date of the event which requires the filing of this Schedule 13D,
Acquisition Corp. was a wholly owned subsidiary of News Corporation. Acquisition
Corp. is now an indirect subsidiary of News Corporation. Acquisition Corp. is
one of the largest targeted marketing services companies in the United States,
principally engaged through its subsidiaries in vertically integrated direct
marketing services and provision of in-store marketing products and services,
primarily to consumer packaged goods manufacturers with products in
supermarkets, drug stores and mass merchandisers worldwide. Acquisition Corp.,
through other subsidiaries, has operated several television and radio stations.
However, News Corporation has agreed to sell these businesses for regulatory
reasons. 
 
        K. Rupert Murdoch is the Chairman and Chief Executive of News
Corporation; a director of News Limited, News Corporation's principal subsidiary
in Australia; a director of News International plc, News Corporation's principal
subsidiary in the United Kingdom; Chairman, Chief Executive Officer, President
and a director of News America Holdings Incorporated, News Corporation's
principal subsidiary in the United States; Chairman and a director of Satellite
Television Asian Region Limited, the Asia Pacific Region's largest satellite
television broadcaster; a director of British Sky Broadcasting Group plc, which
operates the leading pay television broadcasting services in the United Kingdom
and the Republic of Ireland; and Chairman of the Board of HMC Acquisition Corp.

        Approximately 30% of the voting stock of News Corporation is owned by
Cruden Investments Pty. Limited, a subsidiary thereof, Mr. Murdoch, members of
his immediate family and a corporation which is controlled by trustees of
settlements and trusts set up for the benefit of the Murdoch family, certain
charities and other persons.

        Cruden Investments Pty. Limited is a private Australian incorporated
investment company owned by Mr. Murdoch, members of his family and various
corporations and trusts, the beneficiaries of which include Mr. Murdoch, members
of his family and charities. By virtue of shares of News Corporation owned by
corporations which are controlled by the trustees of settlements and trusts set
up for the benefit of the Murdoch family, certain charities and other persons,
and Mr. Murdoch's positions as Chairman and Chief Executive of News Corporation,
Mr. Murdoch may be deemed to control the operations of News Corporation.

                                     - 6 -
<PAGE>
 
        During the last five years, neither any of the Reporting Persons nor, to
the best of the knowledge of the Reporting Persons, any director or executive
officer of News Corporation and HMC Acquisition Corp., has (i) been convicted in
a criminal proceeding (excluding minor traffic violations or similar
misdemeanors) or (ii) been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction a result of which it was or is
subject to a judgment, decree or final order enjoining future violations of, or
prohibiting or mandating activities subject to, federal or state securities laws
or finding any violations with respect to such laws.
 
 
ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.
        -------------------------------------------------

        Pursuant to the terms of the Agreement and Plan of Merger (the "Merger
Account"), dated as of March 17, 1997, by and among Heritage, News Corporation,
and Acquisition Corp., on August 20, 1997 Heritage merged with and into
Acquisition Corp., with Acquisition Corp. as the surviving corporation (the
"Merger"). The consideration for each share of Heritage Common Stock exchanged
in the Merger was 1.3835 News Corporation American Depositary Shares, each of
which represents four fully paid and non-assessable News Corporation Preferred
Limited Voting Ordinary Shares, par value A$.50 per share.


ITEM 4. PURPOSE OF TRANSACTION.
        ---------------------- 

        The purpose of the transaction was to acquire all of the outstanding
common stock of Heritage through the Merger described in Item 3 and to cause the
Common Stock of Heritage to be delisted from the New York Stock Exchange.


ITEM 5. INTEREST IN SECURITIES OF THE ISSUER.
        ------------------------------------ 

        The number of shares of Common Stock beneficially owned as determined
pursuant to Rule 13d-3 under the Securities Exchange Act of 1934, by the
Reporting Persons as of the date hereof is 38,514,887 shares, representing 100%
of the outstanding Common Stock of Heritage immediately prior to the effective
time of the Merger.

                                     - 7 -
<PAGE>
 
        No transactions were effected by the Reporting Persons in the Common
Stock during the 60 days   preceding the date hereof.


ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
        ---------------------------------------------------------------------
        TO SECURITIES OF THE ISSUER.
        --------------------------- 

        See Item 3.
                                        

ITEM 7. MATERIALS TO BE FILED AS EXHIBITS.
        --------------------------------- 

        Document                                Exhibit No.
        --------                                ---------- 

        Agreement and Plan of Merger, dated            1
        as of March 17, 1997
                                        

        Agreement of Joint Filing, dated as of         2
        August 28, 1997

                                     - 8 -
<PAGE>
 
                                   SIGNATURE

        After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete, and
correct.

Date: August 28, 1997
                                        THE NEWS CORPORATION LIMITED



                                        BY: /s/ ARTHUR M. SISKIND
                                           -------------------------------------
                                           NAME:  ARTHUR M. SISKIND
                                           TITLE: DIRECTOR

                                     - 9 -
<PAGE>
 
                                   SIGNATURE

        After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete, and
correct.

Date: August 28, 1997
                                        



                                            /s/ K. RUPERT MURDOCH
                                            ------------------------------------
                                            K. RUPERT MURDOCH
                                        

                                     - 10 -
<PAGE>
 
                                   SIGNATURE

        After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete, and
correct.

Date: August 28, 1997

                                        HERITAGE MEDIA CORPORATION
                                        (F/K/A HMC ACQUISITION CORP.)



                                        BY: /s/ ARTHUR M. SISKIND
                                           -------------------------------------
                                           NAME:  ARTHUR M. SISKIND
                                           TITLE: DIRECTOR

                                     - 11 -
<PAGE>
 
SCHEDULE 1
- ----------

        DIRECTORS, EXECUTIVE OFFICERS AND CONTROLLING PERSONS OF THE NEWS
CORPORATION LIMITED ("NEWS CORPORATION") AND HMC ACQUISITION CORP. ("ACQUISITION
CORP.")

<TABLE>
<CAPTION>
 
                                                                                            
                                                                         PRINCIPAL BUSINESS 
                                                                         OR ORGANIZATION IN
                                 PRINCIPAL OCCUPATION AND BUSINESS          WHICH SUCH     
                                 ---------------------------------         EMPLOYMENT IS    
           NAME                              ADDRESS                         CONDUCTED
           ----                              -------                         ---------
<S>                         <C>                                          <C>

K. Rupert Murdoch             Chairman and Chief Executive of News       News Corporation
                              Corporation; Director of News Limited;
                              Director of News International plc;
                              Chairman, Chief Executive Officer,
                              President and Director of News America
                              Holdings Incorporated ("NAHI"),
                              Chairman and Director of Satellite
                              Television Asian Region Limited ("STAR
                              TV"); Director of British Sky
                              Broadcasting Group plc ("BSkyB");
                              Director of Fox Television; Stations, Inc.
                              ("Fox Television"); Chairman of the
                              Board of Acquisition Corp.
                              10201 West Pico Boulevard
                              Los Angeles, CA 90035

Chase Carey                   Executive Director and Co-Chief            Fox Television
                              Operating Officer of News Corporation;
                              Director and Executive Vice President of
                              NAHI; Chairman and Chief Executive
                              Officer of Fox Television; Chief
                              Operating Officer and Executive Vice
                              President of Fox, Inc.; Director of
                              FKWW; Director and President of
                              Twentieth Holdings
                              10201 West Pico Boulevard
                              Los Angeles, CA 90035

Peter Chernin                 Executive Director, President and Chief    News Corporation
                              Operating Officer of News Corporation;
                              Director, Chairman and Chief Executive
                              Officer of NAHI and the "Fox Group",
                              which consists of the North American
                              operations of News Corporation
                              10201 West Pico Boulevard
                              Los Angeles, CA 90035
</TABLE>

                                     - 12 -
<PAGE>
 
<TABLE>

<S>                         <C>                                         <C>
Samuel H. Chisholm/1/         Executive Director of News Corporation;    BSkyB
                              Chief Executive and Managing Director
                              of BSkyB; Director of  STAR TV
                              6 Centaurs Business Park
                              Grant Way
                              Isleworth
                              Middlesex TW7 5QD

Ken E. Cowley/1/              Executive Director of News Corporation;    News Corporation
                              Chairman and Director of News Limited;
                              Managing Director of Australian
                              operations; Executive Chairman and
                              Director of Ansett Holdings Limited;
                              Director and Executive Vice President of
                              NAHI
                              2 Holt Street
                              Sydney, New South Wales 2010
                              Australia

David F. DeVoe                Executive Director, Senior Executive       News Corporation
                              Vice President and Chief Financial
                              Officer and Finance Director of News
                              Corporation; Director and Executive Vice
                              President of NAHI; Director of STAR
                              TV; Director of BSkyB;  Director of Fox
                              Television; Director of Acquisition Corp.
                              1211 Avenue of the Americas
                              New York, New York 10036

Aatos Erkko/3/                Non Executive Director of News             Saroma
                              Corporation; Chairman and Chief
                              Executive Officer of Saroma Group and
                              Saroma Corporation ("Saroma"), privately
                              owned media companies in Finland
                              P.O. Box 144
                              SF00101 Helsinki, Finland

Andrew S.B. Knight/4/         Non Executive Director of News             News Corporation
                              Corporation
                              c/o News International plc
                              1 Virginia Street
                              London E19X4 England
</TABLE>

- ----------
/1/  Citizen of New Zealand
/2/  Citizen of Australia
/3/  Citizen of Finland
/4/  Citizen of United Kingdom

                                     - 13 -
<PAGE>
 
<TABLE>

<S>                         <C>                                         <C>
Hamish Maxwell                Non Executive Director of News             News Corporation
                              Corporation
                              100 Park Avenue
                              New York, New York

Keith H. McDonald/5/          Non Executive Director of News             News Corporation
                              Corporation; Non Executive Chairman of
                              Queensland Press Limited
                              41 Campbell Street
                              Bowen Hills
                              Queensland 4006

Anna M. Murdoch               Non Executive Director of News             News Corporation
                              Corporation; Director of NAHI
                              10201 West Pico Boulevard
                              Los Angeles, CA 90035

Lachlan K. Murdoch            Executive Director of News Corporation;    News Corporation
                              Chairman and Director of Queensland
                              Press Limited; Director of Herald &
                              Weekly Times Limited; Managing
                              Director and Director of News Limited;
                              Deputy Chairman of STAR TV
                              2 Holt Street
                              Sydney, New South Wales 2010
                              Australia

Thomas J. Perkins             Non Executive Director of News             Kleiner Perkins
                              Corporation; Senior Partner at Kleiner
                              Perkins Canfield & Byers ("Kleiner
                              Perkins"); Chairman of the Board of
                              Tandem Computers; Director of Philips
                              Electronics N.V.
                              4 Embarcadero Center
                              Suite 3520
                              San Francisco, CA 94111

Bert C. Roberts, Jr.          Non Executive Director of News             MCI
                              Corporation; Chairman, Director and
                              Chief Executive Officer of MCI
                              Communications Corporation ("MCI");
                              Director of British Telecommunications
                              plc
                              1801 Pennsylvania Avenue, N.W.
                              Washington, D.C. 20006

</TABLE>

- ----------
/5/  Citizen of Australia

                                     - 14 -
<PAGE>
 
<TABLE>

<S>                         <C>                                          <C>
Stanley S. Shuman             Non Executive Director of News             Allen & Company
                              Corporation; Executive Vice President
                              and Managing Director of Allen &
                              Company Incorporated ("Allen &
                              Company"); Director of NAHI
                              711 Fifth Avenue
                              New York, New York 10176

Arthur M. Siskind             Executive Director, Senior Executive       News Corporation
                              Vice President and Group General
                              Counsel of News Corporation; Director of
                              BSkyB; Director and Executive Vice
                              President of NAHI; Director of STAR
                              TV; Director and Executive Vice
                              President of Acquisition Corp.
                              1211 Avenue of the Americas
                              New York, New York 10036

Paul V. Carlucci              Chief Executive Officer of Acquisition     Acquisition Corp.
                              Corp.

Dominic Porco                 President of Acquisition Corp.             Acquisition Corp.
</TABLE> 

                                     - 15 -

<PAGE>
 
                                                                       EXHIBIT 1


                          AGREEMENT AND PLAN OF MERGER



     AGREEMENT AND PLAN OF MERGER, dated as of March 17, 1997, by and among
HERITAGE MEDIA CORPORATION, a Delaware corporation (the "Company"), THE NEWS
CORPORATION LIMITED (ACN 007 910 330), a South Australia corporation ("News
Corp."), and HMC ACQUISITION CORP., a Delaware corporation and a wholly-owned
direct subsidiary of News Corp. ("Merger Sub").

                                    RECITALS

     WHEREAS, it is the intention of the parties that the Company merge with and
into Merger Sub (the "Merger"), with the Merger Sub surviving as a wholly-owned
direct subsidiary of News Corp.;

     WHEREAS, for federal income tax purposes, it is intended that the Merger
qualify as a tax-free reorganization under the provisions of Section 368(a) of
the Internal Revenue Code of 1986, as amended, and any successor statute (the
"Code");

     WHEREAS, as a condition to the willingness of News Corp. and Merger Sub to
enter into this Agreement, the Company has agreed to enter into an agreement
providing for the transfer of title of all outstanding shares of HMI
Broadcasting Corp., an indirect wholly-owned subsidiary of the Company ("HMI"),
to a trust for the sole benefit of the Company; and

     WHEREAS, the Boards of Directors of News Corp., Merger Sub and the Company
have determined that the transactions contemplated by this Agreement (the
"Transactions"), including, without limitation, the Merger, are advisable and in
the best interest of their respective corporations and stockholders and have
approved this Agreement;

     NOW, THEREFORE, in consideration of the mutual representations, warranties
and agreements contained herein and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties
hereto, intending to be legally bound hereby, agree as follows:
<PAGE>
 
                                   ARTICLE I

                                  THE MERGER

          Section 1.1  The Merger.  Upon the terms and subject to the conditions
of this Agreement, at the Effective Time (as defined in Section 1.2), in
accordance with the General Corporation Law of the State of Delaware (the
"DGCL"), the Company shall be merged with and into Merger Sub in accordance with
this Agreement and the separate existence of the Company shall cease. Merger Sub
shall be the surviving corporation in the Merger (hereinafter sometimes referred
to as the "Surviving Corporation").

          Section 1.2  Effective Time of the Merger. Upon the terms and subject
to the conditions hereof, a certificate of merger (the "Certificate of Merger")
shall be duly prepared, executed and acknowledged by the Surviving Corporation
and thereafter delivered to the Secretary of State of the State of Delaware, for
filing, on the Closing Date (as defined in Section 1.3). The Merger shall become
effective as of the date and at such time as the Certificate of Merger pursuant
to Section 251 of the DGCL and any other documents necessary to effect the
Merger in accordance with the DGCL are duly filed (the "Merger Filing") with the
Secretary of State of the State of Delaware or at such subsequent date or time
as shall be agreed by the Company and News Corp. and specified in the
Certificate of Merger (the time the Merger becomes effective pursuant to the
DGCL being referred to herein as the "Effective Time").

          Section 1.3  Closing. Subject to the satisfaction or waiver of all of
the conditions to closing contained in Article VII hereof, the closing of the
Merger (the "Closing") will take place at 10:00 a.m., New York City time, on a
date to be specified by the parties, which shall be no later than the fifth
Business Day (as defined below) after the satisfaction or waiver of the
conditions to Closing contained in Article VII hereof, at the offices of
Squadron, Ellenoff, Plesent & Sheinfeld, LLP, 551 Fifth Avenue, New York, New
York 10176, unless another date or place is agreed to in writing by the parties
hereto. The date and time at which the Closing occurs is referred to herein as
the "Closing Date." "Business Day" shall mean any day other than a Saturday, a
Sunday or a day on which banking institutions in New York City are not required
to be open.

          Section 1.4  Effects of the Merger. The Merger shall have the effects
set forth in the DGCL. Without limiting the generality of the foregoing, and
subject thereto, at the Effective Time, all the properties, rights, privileges,
powers and franchises of the Company and Merger Sub shall vest in the Surviving
Corporation, and all debts, liabilities and duties of the Company and Merger Sub
shall become the debts, liabilities and duties of the Surviving Corporation.

          Section 1.5  Certificate of Incorporation and By-Laws.

          (a) The Certificate of Incorporation of Merger Sub as in effect
immediately prior to the Effective Time shall be the Certificate of
Incorporation of the Surviving Corporation until amended in accordance with the
terms thereof and with applicable law.

                                       2
<PAGE>
 
          (b) The By-Laws of Merger Sub in effect at the Effective Time shall be
the By-Laws of the Surviving Corporation until amended in accordance with the
terms thereof and with applicable law.

          Section 1.6  Directors. The directors of Merger Sub at the Effective
Time shall be the initial directors of the Surviving Corporation, each to hold
office from the Effective Time in accordance with the Certificate of
Incorporation and By-Laws of the Surviving Corporation and until his or her
successor is duly elected and qualified.

          Section 1.7  Officers. The officers of Merger Sub at the Effective
Time shall be the initial officers of the Surviving Corporation, each to hold
office from the Effective Time in accordance with the Certificate of
Incorporation and By-Laws of the Surviving Corporation and until his or her
successor is duly appointed and qualified.

                                   ARTICLE II

                              CONVERSION OF SHARES

          Section 2.1  Conversion of Capital Stock. As of the Effective Time, by
virtue of the Merger and without any action on the part of the holder of any
outstanding shares of capital stock of the Company or of the holder of any
shares of capital stock of Merger Sub:

          (a) Exchange Ratio for Company Common Stock. Subject to Section
              ---------------------------------------                    
2.2(e), each issued and outstanding share of Common Stock, par value $.01 per
share (the "Company Common Stock"), of the Company shall be converted into the
right to receive that number of American Depositary Shares of News Corp. (the
"News Corp. Preferred ADRs"), each of which represents four fully paid and
nonassessable Preferred Limited Voting Ordinary Shares, par value A$.50 per
share, of News Corp. (the "News Corp. Preferred Stock"), equal to the quotient
(the "Exchange Ratio") of (x) $20.50 divided by (y) the average of the daily
closing price of News Corp. Preferred ADRs on the New York Stock Exchange
("NYSE") Composite Tape on the twenty consecutive trading days ending on the
date which is five Business Days prior to the date of the Company Meeting (as
defined in Section 6.8 hereof) (the "Effective Date Price"); provided, however,
that, if the Effective Time has not occurred within two days after the date of
the Company Meeting, the denominator of the Exchange Ratio referred to in the
foregoing subclause (y) shall be equal to the average of the daily closing price
of the News Corp. Preferred ADRs on the NYSE Composite Tape on the twenty
consecutive trading days ending on the date which is five Business Days prior to
the Effective Time. All such shares of Company Common Stock, when so converted,
shall no longer be outstanding and shall automatically be canceled and retired
and shall cease to exist, and each holder of a certificate that, immediately
prior to the Effective Time, represented outstanding shares of Company Common
Stock (the "Common Stock Certificates") shall cease to have any rights with
respect thereto, except the right to receive, upon the surrender of such Common
Stock Certificate, the News Corp. Preferred ADRs to which such holder is
entitled pursuant to this Section 2.1(a), as represented by one or more
certificates, and any cash in lieu of fractional News Corp. Preferred ADRs to be
issued or paid in consideration therefor in accordance with Section 2.2(e) and
any dividends or distributions to which such holder is entitled pursuant to
Section 2.2(c), in each case without interest.  All shares of capital

                                       3
<PAGE>
 
stock of the Company that are owned by the Company  as treasury stock shall not
convert into the right to receive News Corp. Preferred ADRs in accordance with
this Section 2.1(a).

          (b) Exchange Ratio for Company Stock Options.
              ---------------------------------------- 

          (i) At the Effective Time, each outstanding Company Stock Option (as
defined in Section 3.2) shall, to the extent provided for in the Company Stock
Option Plans (as defined in Section 3.2), vest and be exercisable, if not vested
and exercisable at such time, and all Company Stock Options shall be adjusted in
accordance with the terms thereof and this Agreement to be exercisable to
purchase News Corp. Preferred ADRs, as provided below. Following the Effective
Time, each Company Stock Option shall continue to have, and shall be subject to,
the same terms and conditions set forth in the Company Stock Option Plans or any
other agreement pursuant to which such Company Stock Option was subject
immediately prior to the Effective Time, except as set forth in this Section
2.1(b) and except that (A) each such Company Stock Option shall be exercisable
for that number of News Corp. Preferred ADRs equal to the product of (1) the
aggregate number of shares of Company Common Stock for which such Company Stock
Option was exercisable and (2) the Exchange Ratio; provided, however, that no
Company Stock Option shall be exercisable for a fractional News Corp. Preferred
ADR, and holders of a Company Stock Option exercisable for a fractional News
Corp. Preferred ADR shall be entitled to receive, upon exercise thereof, an
offset against the aggregate exercise price of the Company Stock Options being
exercised therewith, such offset to be determined by multiplying the fraction of
a News Corp. Preferred ADR to which a holder of a Company Stock Option would be
entitled to receive times the excess of the closing price of the News Corp.
Preferred ADRs as reported on the NYSE Composite Tape on the date of exercise
over the exercise price of such Company Stock Option, and (B) the exercise price
per News Corp. Preferred ADR issuable pursuant to such Company Stock Option
shall be equal to the aggregate exercise price of such Company Stock Option at
the Effective Time divided by the number of News Corp. Preferred ADRs for which
such Company Stock Option shall be exercisable as determined in accordance with
the preceding clause (A), rounded up to the next highest cent, if necessary.

          (ii) Prior to the Effective Time, the Company shall make such
amendments, if any, to the Company Stock Option Plans as shall be necessary to
permit the assumption and adjustment and other terms referred to in this Section
2.1(b) and, if requested by News Corp., to comply with the requirements of the
Australian Stock Exchange ("ASX") or Australia law; provided, however, that any
such amendments requested by News Corp. shall not affect in any respect the
number of News Corp. Preferred ADRs issuable upon exercise of Company Stock
Options or the exercise price thereof. As soon as practicable after the
Effective Time, the Surviving Corporation shall deliver to the participants in
the Company Option Plans notices advising them of the Merger and setting forth
the formula for converting shares of Company Common Stock issuable upon the
exercise of Company Stock Options into News Corp. Preferred ADRs.

          (iii) At the time that a Company Stock Option is exercised in 
accordance with the terms hereof, News Corp. shall, pursuant to the terms of the
Deposit Agreement (as defined below), (x) deposit with the Custodian (as defined
in the Deposit Agreement) the shares of News Corp. Preferred Stock underlying
the News Corp. Preferred ADRs to be issued upon such

                                       4
<PAGE>
 
exercise and (y) instruct the Depositary (as defined below) to deliver the News
Corp. Preferred ADRs to be issued upon such exercise in accordance with the
written instructions of the holder of such Company Stock Option so exercised.
For purposes of this Agreement, "Depositary" shall mean Citibank, N.A., as
Depositary, pursuant to the Amended and Restated Deposit Agreement, dated as of
December 3, 1996, among News Corp., the Depositary and the holders from time to
time of News Corp. Preferred ADRs (the "Deposit Agreement").

          (iv) News Corp. shall (i) file a registration statement on Form S-8
(or amend an existing registration statement on Form S-8) to become effective as
of the Effective Time with respect to the News Corp. Preferred ADRs subject to
Company Stock Options; (ii) maintain the effectiveness of such registration
statement (and maintain the current status of the prospectus or prospectuses
contained therein) for so long as such options remain outstanding; (iii)
promptly prepare and submit to the NYSE applications covering the News Corp.
Preferred ADRs subject to Company Stock Options and use commercially reasonable
efforts to cause such securities to be approved for listing on the NYSE prior to
the Effective Time, subject to official notice of issuance; and (iv) within ten
days after the Effective Time, prepare and submit to the ASX, pursuant to the
Listing Rules of the ASX, applications covering the News Corp. Preferred Stock
underlying the News Corp. Preferred ADRs to be issued upon the exercise of
Company Stock Options.

     Section 2.2  Exchange of Certificates.

          (a) Exchange Agent; Depositary. News Corp., pursuant to the terms of
              --------------------------                                      
the Deposit Agreement, shall (i) prior to the Effective Time, (A) deposit with
the Custodian the shares of News Corp. Preferred Stock underlying the News Corp.
Preferred ADRs to be issued in the Merger and (B) instruct the Depositary to
deposit the News Corp. Preferred ADRs to be issued in the Merger with News
Corp.'s transfer agent for the News Corp. Preferred ADRs or with such other bank
or trust company designated by News Corp. with an office or agency in the City
of New York, New York (the "Exchange Agent"), for the benefit of the holders of
shares of Company Common Stock, for exchange in the Merger in accordance with
this Article II, through the Exchange Agent; and (ii) from time to time as
necessary at or after the Effective Time, deposit with the Exchange Agent cash
to be paid in lieu of fractional News Corp. Preferred ADRs pursuant to Section
2.2(e) (such certificates representing News Corp. Preferred ADRs, together with
any dividends or distributions with respect thereto to which the holders of
shares of Company Common Stock may be entitled to pursuant to Section 2.2(c),
and cash in lieu of fractional News Corp. Preferred ADRs, being hereinafter
referred to as the "Exchange Fund").

          (b) Exchange Procedures. As soon as reasonably practicable after the
              -------------------                                             
Effective Time, News Corp. shall cause the Exchange Agent to mail to each holder
of record of Company Common Stock immediately prior to the Effective Time whose
shares were converted, pursuant to the Merger, into the right to receive News
Corp. Preferred ADRs (i) a letter of transmittal (which shall specify that
delivery shall be effected, and risk of loss and title to the Certificates shall
pass, only upon delivery of the Certificates to the Exchange Agent and shall be
in such form and have such other customary provisions as News Corp., in
consultation with the Company, may reasonably specify) and (ii) instructions for
use in effecting the surrender of the Certificates in exchange for

                                       5
<PAGE>
 
certificates representing News Corp. Preferred ADRs which such holder has the
right to receive pursuant to the provisions of this Article II. Upon surrender
of a Certificate for cancellation to the Exchange Agent or to such other agent
or agents as may be appointed by News Corp., together with such letter of
transmittal, duly executed, the holder of such Certificate shall be entitled to
receive in exchange therefor certificates representing that whole number of News
Corp. Preferred ADRs which such holder has the right to receive pursuant to the
provisions of this Article II, and the Certificate so surrendered shall
forthwith be canceled. News Corp. or the Surviving Corporation shall pay any
transfer or other similar taxes required by reason of the issuance and receipt
by the former stockholders of the Company of the News Corp.  Preferred ADRs
pursuant to the provisions of this Article II; provided, however, in the event
of a transfer of ownership of shares of Company Common Stock which is not
registered in the transfer records of the Company, certificates representing the
proper number of News Corp. Preferred ADRs may be issued to a transferee if the
Certificate representing such shares of Company Common Stock is presented to the
Exchange Agent, accompanied by all documents required to evidence and effect
such transfer and by evidence that any applicable stock transfer taxes have been
paid. Until surrendered as contemplated by this Section 2.2, each Certificate
shall be deemed, at any time after the Effective Time, to represent only the
right to receive upon such surrender certificates representing the News Corp.
Preferred ADRs and any cash in lieu of fractional News Corp. Preferred ADRs, as
contemplated by this Section 2.2 and any dividends or distributions to which a
holder may be entitled. No interest will be paid or will accrue on any cash paid
or payable in lieu of any fractional News Corp. Preferred ADRs.

          (c) Distributions with Respect to Unexchanged Company Common Stock.
              --------------------------------------------------------------  
No dividends or other distributions declared or made after the Effective Time
with respect to News Corp. Preferred ADRs with a record date after the Effective
Time shall be paid to the holder of any unsurrendered Certificate with respect
to the News Corp. Preferred ADRs issuable hereunder in respect thereof, and no
cash payment in lieu of fractional News Corp. Preferred ADRs shall be paid to
any such holder pursuant to Section 2.2(e), until the holder of record of such
Certificate shall surrender such Certificate. Subject to the effect of
applicable Laws (as defined in Section 3.4(a)), following surrender of any such
Certificate there shall be paid to the record holder of the certificates
representing News Corp. Preferred ADRs issued in exchange therefor, without
interest, (i) at the later of (A) the time of such surrender and (B) the day
following the Effective Time, the amount of any cash payable in lieu of a
fractional News Corp. Preferred ADR to which such holder is entitled pursuant to
Section 2.2(e) and the amount of dividends or other distributions with a record
date after the Effective Time theretofore paid with respect to such whole News
Corp. Preferred ADRs, and (ii) if the payment date for any dividend or
distribution payable with respect to such whole News Corp. Preferred ADRs has
not occurred prior to the surrender of such Certificate, at the appropriate
payment date therefor, the amount of dividends or other distributions with a
record date after the Effective Time but prior to the surrender of such
Certificate.

          (d) No Further Ownership Rights in Company Common Stock.  All News
              ---------------------------------------------------           
Corp. Preferred ADRs issued upon the surrender for exchange of shares of Company
Common Stock pursuant to the Merger and in accordance with the terms hereof
(including any cash paid pursuant to Section 2.2(c) or 2.2(e)) shall be deemed
to have been issued in full satisfaction of all rights pertaining to such shares
of Company Common Stock, subject, however, to the Surviving Corporation's
obligation to pay any dividends or make any other distributions with a record
date

                                       6
<PAGE>
 
prior to the Effective Time which may have been declared or made by the Company
on such shares of Company Common Stock in accordance with the terms of this
Agreement or prior to the date hereof and which remain unpaid at the Effective
Time, and from and after the Effective Time there shall be no further
registration of transfers on the stock transfer books of the Surviving
Corporation of the shares of Company Common Stock which are converted pursuant
to the Merger and were outstanding immediately prior to the Effective Time. If,
after the Effective Time, Certificates are presented to the Surviving
Corporation for any reason, they shall be canceled and exchanged for News Corp.
Preferred ADRs, together with any cash in lieu of fractional News Corp.
Preferred ADRs and any dividends or distributions with respect to News Corp.
Preferred ADRs, as provided in this Article II.

          (e) No Fractional Shares. No certificate or scrip representing
              --------------------                                      
fractional News Corp. Preferred ADRs shall be issued upon the surrender for
exchange of Certificates, and such fractional share interests shall not entitle
the owner thereof to any rights as a security holder of News Corp. All holders
entitled to receive a fractional News Corp. Preferred ADR shall be entitled to
receive, in lieu thereof, an amount in cash determined by multiplying (i) the
fraction of a News Corp. Preferred ADR to which such holder would otherwise have
been entitled times (ii) the Effective Date Price.

          (f) Termination of Exchange Fund. Any portion of the Exchange Fund
              ----------------------------                                  
which remains undistributed to the holders of shares of Company Common Stock on
the second anniversary of the Effective Time shall be delivered to News Corp.,
upon demand, and any holders of shares of Company Common Stock who have not
theretofore delivered all of their Certificates in accordance with Section 2.2
shall thereafter look only to News Corp. for payment of their claim for News
Corp. Preferred ADRs, any cash in lieu of fractional News Corp. Preferred ADRs
and any dividends or distributions with respect to News Corp. Preferred ADRs.

          (g) No Liability. Neither News Corp., the Company nor the Exchange
              ------------                                                  
Agent shall be liable to any holder of shares of Company Common Stock or News
Corp. Preferred ADRs, as the case may be, for such shares (or dividends or
distribution with respect thereto) or cash in lieu of fractional shares
delivered to a public official pursuant to any applicable abandoned property,
escheat, or similar Law.

          (h) Dissenting Shares. Notwithstanding anything in this Agreement to
              -----------------                                               
the contrary, shares of Company Common Stock (the "Shares") outstanding
immediately prior to the Effective Time and held by a holder who has not voted
in favor of the Merger or consented thereto in writing and who has demanded
appraisal for such Shares in accordance with Section 262 of the DGCL, if such
Section 262 provides for appraisal rights for such Shares in the Merger
("Dissenting Shares"), shall not be converted into a right to receive the Merger
consideration, as provided in Section 2, unless such holder fails to perfect or
withdraws or otherwise loses his right to appraisal. If, after the Effective
Time, such holder fails to perfect or withdraws or loses his right to appraisal,
such Shares shall be treated as if they had been converted as of the Effective
Time into a right to receive the Merger consideration, without interest thereon.
The Company shall give News Corp. prompt notice of any demands received by the
Company for appraisal of Shares, and, prior to the Effective Time, News Corp.
shall have the right to participate in all negotiations and proceedings

                                       7
<PAGE>
 
with respect to such demands. Prior to the Effective Time, the Company shall
not, except with the prior written consent of News Corp., make any payment with
respect to, or settle or offer to settle, any such demands.

     Section 2.3  Closing of Transfer Books. From and after the Effective
Time, the stock transfer books of the Company shall be closed and no transfer of
shares of Company Common Stock converted pursuant to the Merger shall thereafter
be made. If, after the Effective Time, Certificates representing such shares are
presented to News Corp., they shall be canceled and exchanged for News Corp.
Preferred ADRs, together with any cash in lieu of fractional News Corp.
Preferred ADRs and any dividends or distributions with respect to News Corp.
Preferred ADRs, as provided in this Article II.

                                  ARTICLE III

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company hereby represents and warrants to News Corp. and Merger Sub
that:

     Section 3.1  Organization and Qualifications; Subsidiaries.

          (a) The Company and each Company Subsidiary (as defined below) is a
corporation, partnership or other legal entity duly incorporated or organized,
validly existing and in good standing under the laws of the jurisdiction of its
incorporation or organization and has the requisite power and authority and all
governmental permits, approvals and other authorizations necessary to own, lease
and operate its properties and to carry on its business as it is now being
conducted, except where the failure to be so organized, existing or in good
standing or to have such power, authority and governmental permits, approvals
and other authorizations would not, individually or in the aggregate, have a
material adverse effect on the business, assets, financial or other condition,
or results of operations of the Company and the Subsidiaries (as defined below)
of the Company (each, a "Company Subsidiary"), taken as a whole (a "Company
Material Adverse Effect").

          (b) Attached as Schedule 3.1 is an organizational chart that includes
the Company and all Company Subsidiaries. Except as set forth on Schedule 3.1,
all outstanding shares of capital stock of each Company Subsidiary are owned
either by the Company or another Company Subsidiary.   For purposes of this
Agreement, a "Subsidiary" of any person means (A) a corporation in which such
person, a subsidiary of such person, or such person and one or more subsidiaries
of such person, directly or indirectly, at the date of determination, has either
(i) a majority ownership interest or (ii) the power, under ordinary
circumstances, to elect, or to direct the election of, a majority of the board
of directors of such corporation or (B) a partnership in which such person, a
subsidiary of such person, or such person and one or more subsidiaries of such
person (i) is, at the date of determination, a general partner of such
partnership, or (ii) has a majority ownership interest in such partnership or
the right to elect, or to direct the election of, a majority of the governing
body of such partnership, or (C) any other person (other than a corporation or a
partnership) in which such person, a subsidiary of such person, or such person
and one or more subsidiaries of such person has

                                       8
<PAGE>
 
either (i) at least a majority ownership interest or (ii) the power to elect, or
to direct the election of, a majority of the directors or other governing body
of such person.

     Section 3.2  Capitalization. The authorized capital stock of the
Company consists of 100,000,000 shares of Company Common Stock and 10,000,000
shares of preferred stock, par value $.01 per share, of which 800,000 shares
were designated as Series A Junior Participating Preferred Stock ("Series A
Stock"). As of the date hereof, (a) 35,728,998 shares of Common Stock were
issued and 34,772,342 were issued and outstanding, all of which were validly
issued, fully paid and nonassessable; (ii) no shares of Series A Stock were
issued and outstanding; (iii) 3,841,504 shares of Company Common Stock were
reserved for issuance upon exercise of outstanding stock options (the "Company
Stock Options") granted pursuant to the Company's stock option plans (the
"Company Stock Option Plans"); (iv) 1,430,000 shares of Common Stock were
reserved for issuance upon exercise of options available for grant under the
Company Stock Option Plan; (v) 35,728,998 preferred stock purchase rights (the
"Purchase Rights") were issued and 34,772,342 Purchase Rights were issued and
outstanding, and the rights agreement pursuant to which the Purchase Rights have
been issued has been amended to exclude the Merger and the other Transactions as
triggering events thereunder; and (vi) 956,656 shares of Company Common Stock
were held as treasury shares. All of the Company Stock Options have been duly
and validly authorized and issued in compliance with all federal and state
securities laws and regulations. Except as set forth above or in Schedule 3.2,
no shares of capital stock or other voting securities of the Company were
issued, reserved for issuance or outstanding. Except as set forth above or in
Schedule 3.2, there are no options or agreements relating to the issued or
unissued capital stock of the Company or any Company Subsidiary, or obligating
the Company or any Company Subsidiary to issue, transfer, grant or sell any
shares of capital stock of, or other equity interests in, or securities
convertible into or exchangeable for any capital stock or other equity interests
in, the Company or any Company Subsidiary. Except for required repurchases of
options or stock upon termination of employment to the extent required by
agreements in effect on the date hereof, there are no outstanding contractual
obligations of the Company or any Company Subsidiary to repurchase, redeem or
otherwise acquire any shares of Company Common Stock or any other shares of
capital stock of the Company or any Company Subsidiary.

     Section 3.3  Authority Relative to This Agreement. The Company has all
necessary corporate power and authority to execute and deliver this Agreement,
to perform its obligations hereunder and, subject to adoption of this Agreement
by a majority of the issued and outstanding shares of Company Common Stock (the
"Company Stockholder Approval"), to consummate the Transactions.  The execution
and delivery of this Agreement by the Company and the consummation by the
Company of the Transactions have been duly and validly authorized by all
necessary corporate action and no other corporate proceedings on the part of the
Company are necessary to authorize this Agreement or to consummate the
Transactions other than Company Stockholder Approval. This Agreement has been
duly and validly executed and delivered by the Company and, assuming the due
authorization, execution and delivery thereof by News Corp. and Merger Sub,
constitutes the legal, valid and binding obligation of the Company, enforceable
against the Company in accordance with its terms, except as enforcement may be
limited by bankruptcy, insolvency, moratorium or other similar laws relating to
creditors' rights generally and by equitable principles to which the remedies of
specific performance and injunctive and similar forms of relief are subject

                                       9
<PAGE>
 
and except that rights to indemnity hereunder may be subject to federal or state
securities laws or the policies underlying such laws.

     Section 3.4  No Conflict; Required Filings and Consents; Certain
Contracts.

          (a) Except as set forth in Schedule 3.4 and subject to obtaining
Company Stockholder Approval, the execution and delivery of this Agreement by
the Company do not, and the performance of its obligations under this Agreement
and the consummation of the Transactions by the Company will not, (i) conflict
with or violate the certificate of incorporation or by-laws or equivalent
organizational documents of the Company or any Company Subsidiary, (ii) subject
to the making of the filings and obtaining the approvals identified in Section
3.4(b), conflict with or violate any law, rule, regulation, order, judgment or
decree (collectively, "Laws") applicable to the Company or any Company
Subsidiary or by which any property or asset of the Company or any Company
Subsidiary is bound or affected, except in such instances which would not have a
Company Material Adverse Effect; or (iii) subject to the making of the filings
and obtaining the approvals identified in Section 3.4(b), conflict with or
result in any breach of or constitute a default (or an event which with notice
or lapse of time or both would become a default) under, result in the loss (by
the Company, any such Company Subsidiary or the Surviving Corporation) or
modification in a manner materially adverse to the Company and the Company
Subsidiaries of any material right or benefit under, or give to others any right
of termination, amendment, acceleration, repurchase or repayment, increased
payments or cancellation of, or result in the creation of any security
interests, liens, claims, pledges, options, rights of first refusal, agreements,
limitations on voting rights, charges and other encumbrances of any nature
whatsoever (collectively, "Liens") on any property or asset of the Company or
any Company Subsidiary pursuant to, any note, bond, mortgage, indenture,
contract, agreement, lease, license, permit, franchise, or other instrument or
obligation (collectively, "Contracts"), to which the Company or any Company
Subsidiary is a party or by which the Company or any Company Subsidiary or any
property or asset of the Company or any Company Subsidiary is bound or affected,
except in such instances which would not result in a Company Material Adverse
Effect.

          (b) The execution and delivery of this Agreement by the Company do
not, and the performance of its obligations under this Agreement and the
consummation of the Transactions by the Company will not, require any consent,
approval, authorization or permit of, or filing with or notification to, any
federal, state or local governmental or regulatory agency, authority, commission
or instrumentality, whether domestic or foreign (each a "Governmental Entity"),
except for (A) applicable requirements of the Exchange Act, the Securities Act
of 1933, as amended (the "Securities Act"), and state securities or "blue sky"
laws (the "Blue Sky Laws"), (B) the pre-merger notification requirements of the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and the rules
and regulations thereunder (the "HSR Act"), (C) approval of the transactions
contemplated by the Transfer Agreement (as defined in Section 6.2(b) hereof) by
the Federal Communications Commission (the "FCC") under the Communications Act
of 1934, as amended (the "Communications Act"), and the rules and regulations of
the FCC promulgated thereunder (the "FCC Rules"), (D) the Merger Filing and (E)
such instances in which the failure to obtain such consents, approvals,
authorizations or permits or to make such filings or provide such notice will
not have a material adverse effect on the business, assets, financial or other
condition, or results of

                                       10
<PAGE>
 
operations of the Company or any of the Company's broadcasting, Actmedia or
DIMAC business units (a  "Business Unit Material Adverse Effect").

          (c) Except as set forth in Section 3.4(b) or in Schedule 3.4(c), there
are no consents, authorizations or other approvals from any Person (including,
without limitation, any Person that has entered into any contract, agreement,
arrangement or understanding with the Company) required to permit the
consummation of the Transactions, except for such instances in which the failure
to obtain such consent, authorization or other approval will not result in a
Business Unit Material Adverse Effect.

     Section 3.5  SEC Reports and Financial Statements. Each form, report,
schedule, registration statement and definitive proxy statement filed by the
Company with the Securities and Exchange Commission (the "SEC") since December
31, 1994 and prior to the date hereof, including, without limitation, the
Company's Annual Report on Form 10-K for the year ended December 31, 1996 (as
such documents have been amended prior to the date hereof, collectively, the
"Company SEC Reports"), as of their respective dates, complied in all material
respects with the applicable requirements of the Securities Act and the Exchange
Act and the rules and regulations thereunder. None of the Company SEC Reports,
as of their respective dates, contained any untrue statement of a material fact
or omitted to state a material fact required to be stated therein or necessary
to make the statements therein, in the light of the circumstances under which
they were made, not misleading, except for such statements, if any, as have been
modified or superseded by subsequent filings prior to the date hereof. The
consolidated financial statements of the Company and the Company Subsidiaries
included in such reports comply as to form in all material respects with
applicable accounting requirements and with the published rules and regulations
of the SEC with respect thereto, have been prepared in accordance with United
States generally accepted accounting principles applied on a consistent basis
throughout the periods involved (except as may be indicated in the notes thereto
or, in the case of the unaudited interim financial statements, as permitted by
Form 10-Q of the SEC) and fairly present (subject, in the case of the unaudited
interim financial statements, to normal, year-end audit adjustments) the
consolidated financial position of the Company and the Company Subsidiaries as
at the dates thereof and the consolidated results of their operations and cash
flows for the periods then ended. Except as set forth in Schedule 3.5, since
December 31, 1996, neither the Company nor any of the Company Subsidiaries has
incurred any liabilities or obligations (whether absolute, accrued, fixed,
contingent, liquidated, unliquidated or otherwise and whether due or to become
due) of any nature, except liabilities, obligations or contingencies (a) which
are reflected on the audited balance sheet of the Company and the Company
Subsidiaries as at December 31, 1996, (including the notes thereto) (the
"Company Balance Sheet"), (b) which (i) were incurred in the ordinary course of
business after December 31, 1996 and consistent with past practices, (ii) are
disclosed in the Company SEC Reports filed after December 31, 1996 or (iii)
would not, individually or in the aggregate, have a Company Material Adverse
Effect.  Since December 31, 1996, there has been no change in any of the
significant accounting (including tax accounting) policies, practices or
procedures of the Company or any Company Subsidiary.

     Section 3.6  Absence of Certain Changes or Events. Except (a) as set
forth in Schedule 3.6, (b) as contemplated by this Agreement, (c) as disclosed
in any Company SEC Report, since

                                       11
<PAGE>
 
December 31, 1996, or (d) due to general economic changes after the date hereof
or changes in the Company's business after the date hereof attributable solely
to action taken by News Corp., (i) the Company and the Company Subsidiaries have
conducted their respective businesses in the ordinary course, consistent with
past practice, and have not taken any of the actions set forth in Section 5.1
hereof and (ii) there has not occurred or arisen any event that, individually or
in the aggregate, has had or, insofar as reasonably can be foreseen, is likely
in the future to have, a Company Material Adverse Effect other than events or
developments generally affecting the industry in which the Company and the
Company Subsidiaries operate.
 
     Section 3.7  Properties. Schedule 3.7 lists and describes briefly (i)
all real property that the Company and the Company Subsidiaries own and (ii) all
real property leased to the Company or any of the Company Subsidiaries, the
location, the rent and the expiration dates,  if any, under such leases. The
Company has good and marketable title to, or a valid leasehold or license
interest in, all tangible properties and assets (real, personal and mixed)
reflected on the Company Balance Sheet or acquired after the date thereof
(except for properties and assets sold or otherwise disposed of in the ordinary
course of business since the date of the Company Balance Sheet) necessary for
the present or proposed conduct of its business, free and clear of any and all
Liens, subject only to (i) statutory Liens arising or incurred in the ordinary
course of business with respect to which the underlying obligations are not
delinquent, (ii) Liens reflected on the Company Balance Sheet or notes thereto,
(iii) Liens for taxes, assessments or other governmental charges or levies which
are not yet due and payable or which are being contested in good faith in
appropriate proceedings and as to which adequate reserves have been set aside,
and (iv) Liens which are not substantial in character, amount, or extent, and
which do not materially detract from the value, or interfere with the present
use, of the property subject thereto or affect thereby. The Company and each
Company Subsidiary has a valid leasehold interest under each such lease, subject
to applicable bankruptcy, insolvency, reorganization, moratorium and similar
laws affecting creditors' rights and remedies generally and subject, as to
enforceability, to general principles of equity (regardless of whether
enforcement is sought in a proceeding at law or in equity), and there is no
default under any such lease or, to the Company's Knowledge (as defined in
Section 3.17 hereof), by any other party thereto, and no event has occurred that
with the lapse of time or the giving of notice or both would constitute a
default thereunder, except for defaults that are not likely to result in a
Business Unit Material Adverse Effect. The Company has heretofore delivered or
agreed to make available to News Corp. copies of all of the material written
leases and licenses described on Schedule 3.7, together with all amendments
thereto. Schedule 3.7 also sets forth those leases or licenses for which third-
party consents as a result of the Transactions are required.

     Section 3.8  Intellectual Property.  The Company and the Company
Subsidiaries own or have valid, binding and enforceable rights to use in North
America all material patents, trademarks, trade names, service marks, service
names, copyrights, applications therefor and licenses or other rights in respect
thereof ("Intellectual Property") used or held for use in connection with the
business of the Company or the Company Subsidiaries, without any known conflict
with the rights of others, except for such conflicts as do not have a Company
Material Adverse Effect. Schedule 3.8 or the Company SEC Reports set forth (i)
each material patent or registration which has been issued to the Company or any
of the Company Subsidiaries with respect to any of their Intellectual Property,
(ii) each material pending patent application or application for registration
which the Company or any

                                       12
<PAGE>
 
of the Company Subsidiaries has made with respect to any of their Intellectual
Property, (iii) each material license, agreement or other permission which the
Company or any of the Company Subsidiaries has granted to any third party with
respect to any of its Intellectual Property and (iv) each material item of
Intellectual Property that any third party owns and that the Company or any of
the Company Subsidiaries uses pursuant to license, sublicense, agreement or
permission. Neither the Company nor any of the Company Subsidiaries has received
any notice from any other person pertaining to or challenging the right of the
Company or any of the Company subsidiaries to use any material Intellectual
Property or any material trade secrets, proprietary information, inventions,
know-how, processes and procedures owned or used or licensed to the Company or
the Company Subsidiaries.

     Section 3.9  Material Contracts.  The Company has furnished or agreed
to make available to News Corp. accurate and complete copies of the Material
Contracts (as defined below) of the Company and the Company Subsidiaries, all of
which are listed on Schedule 3.9. There is not under any of the Material
Contracts any existing breach, default or event of default by the Company or any
of the Company Subsidiaries, nor event that with notice or lapse of time or both
would constitute a breach, default or event of default by the Company or any of
the Company Subsidiaries other than breaches, defaults or events of default
which would not have a Business Unit Material Adverse Effect; nor does the
Company have Knowledge of, and the Company has not received notice of, or made a
claim with respect to, any breach or default by any other party thereto. As used
herein, the term "Material Contracts" shall mean (i) all contracts and
agreements filed, or required to be filed, as exhibits to the Company's Annual
Report on Form 10-K for the year ended December 31, 1996; (ii) all contracts and
agreements entered into since December 31, 1996 which would be required to be
filed as an exhibit to the Company's Quarterly Report on Form 10-Q for the
quarter ending March 31, 1997 or to any Current Report on Form 8-K; (iii) any
debt instrument, including, without limitation, any loan agreement, promissory
note, security agreement or other evidence of indebtedness, where the Company or
any Company Subsidiary is a lender or borrower; (iv) any contract or commitment
restricting the Company or any Company Subsidiary from engagement in any line of
business; (v) any in-store agreement with a retailer; (vi) any agreement with a
manufacturer with a term in excess of twelve months; (vii) any material joint
venture agreement; (viii) any agreement providing for contingent consideration;
and (ix) any agreement, option, commitment or rights with, to or in any third
party to acquire or to sell a material business division or unit after the date
hereof.

     Section 3.10  Insurance.  Schedule 3.10 contains a description of all
policies or binders of insurance held by or on behalf of the Company or any
Company Subsidiary or insuring any of its employees, properties or assets
(specifying the insurer, the amount of the coverage, the type of insurance, the
risks insured, the expiration date, the policy number, the premium and any agent
or broker). All such policies are in full force and effect and neither the
Company nor any Company Subsidiary is in default of any provision thereof,
except in such instances which would not, individually or in the aggregate, be
reasonably likely to have a Company Material Adverse Effect.

     Section 3.11  Litigation.  Except as set forth in Schedule 3.11, as of
the date hereof: (i) there are no actions, suits, arbitrations, legal or
administrative proceedings or investigations ("Legal Proceedings") pending or,
to the Company's Knowledge, threatened against the Company or any

                                       13
<PAGE>
 
of the Company Subsidiaries; and (ii) neither the Company's nor the Company
Subsidiaries' assets, properties or business are subject to any judgment, writ,
injunction or decree of any court, governmental agency or arbitration tribunal.

     Section 3.12  Compliance with Laws.  The Company and each Company
Subsidiary are in material compliance with all federal, state local or foreign
law (including common law), statute, code, ordinance, rule regulation or other
requirement applicable to the Company and its Subsidiaries or to the conduct of
the business or operations of the Company and its Subsidiaries or the use of
their respective properties (including any leased properties) and assets, except
in such instances which would not, individually or in the aggregate, be
reasonably likely to have a Company Material Adverse Effect. The Company and
each Company Subsidiary has all material governmental permits and approvals from
state, federal or local authorities which are required for the Company to
operate its business, except in such instances which would not, individually or
in the aggregate, be reasonably likely to have a Company Material Adverse
Effect.

     Section 3.13  Tax Matters.

          (a) For purposes of this Agreement, the following terms shall have the
following meanings:

          (i) "Tax" means any federal, state, local or foreign income, gross
receipts, license, payroll, employment, excise, severance, stamp, occupation,
premium, windfall profits, environmental (including taxes under Section 59A of
the Code), customs duties, capital stock, franchise, profits, withholding,
social security (or similar), unemployment, disability, real property, personal
property, sales, use, transfer, registration, value added, alternative, or add-
on minimum, estimated or other tax of any kind whatsoever, however denominated,
including any interest, penalty, or addition thereto, whether disputed or not.

          (ii) "Tax Return" means any return, declaration, report, claim for
refund or information return or statement relating to Taxes, including any
schedule or attachment thereto, and including any amendment thereof.

          (b) Except as set forth in the Company Balance Sheet (including the
notes thereto):  Each of the Company and the Company Subsidiaries has filed all
Tax Returns required to be filed by it or requests for extensions to file such
Tax Returns have been timely filed, granted and have not expired, except to the
extent that such failures to file or to have extensions granted that remain in
effect individually or in the aggregate would not have a Company Material
Adverse Effect. All Tax Returns filed by the Company and each Company Subsidiary
are complete and accurate except to the extent that such failure to be complete
and accurate would not have a Company Material Adverse Effect. The Company and
each Company Subsidiary have paid (or the Company has paid on the Subsidiary's
behalf) all Taxes shown as due on such Tax Returns, and the Company Balance
Sheet reflects an adequate reserve, in accordance with generally accepted
accounting principles, consistently applied, for all Taxes payable by the
Company and the Company Subsidiaries for all taxable periods and portions
thereof accrued through the date of the Company Balance Sheet.

                                       14
<PAGE>
 
          (c) Except as set forth in the Company Balance Sheet (including the
notes thereto), no deficiencies for any Taxes have been proposed, asserted or
assessed against the Company or any Company Subsidiary that are not adequately
reserved for, except for deficiencies that individually or in the aggregate
would not have a Company Material Adverse Effect, and no requests for waivers of
the time to assess any such Taxes have been granted or are pending.

          (d) The Company and each Company Subsidiary have withheld and paid all
Taxes required to have been withheld and paid in connection with amounts paid or
owing to any employee, independent contractor, creditor, stockholder, or other
third party, except for such Taxes that individually or in the aggregate would
not have a Company Material Adverse Effect, and complied with all information
reporting and backup withholding requirements, except to the extent that failure
to comply with such requirements would not have a Company Material Adverse
Effect.

          (e) Schedule 3.13(e) lists all federal, state, local, and foreign
income Tax Returns filed with respect to the Company and each Company Subsidiary
for taxable periods ended on or after December 31, 1993, indicates those Tax
Returns that have been audited and indicates those Tax Returns that currently
are the subject of audit.

          (f) None of the Company or any Company Subsidiary has made any
payments or is obligated to make any payments or is a party to any agreement
(including this Agreement) that could obligate it to make any  payments that
will not be deductible under Section 280G of the Code, except to the extent that
the nondeductibility of such payment would not have a Company Material Adverse
Effect.

          (g) Except as set forth in Schedule 3.13(g), none of the Company or
any Company Subsidiary (i) has been a member of any group of entities (other
than a group of which the Company is the common parent) filing a consolidated
federal income Tax Return or similar combined state, local or foreign Tax Return
or (ii) has any liability for the Taxes of any person (other than the Company or
any Company Subsidiary) under Treas. Reg. (S) 1.1502-6 (or any similar provision
of state, local, or foreign law), as a transferee or successor, by contract, or
otherwise, except for liabilities that individually or in the aggregate would
not have a Company Material Adverse Effect.

     Section 3.14  Employee Benefit Plans.

          (a) Each employee benefit plan, as such term is defined in Section
3(3) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA"), to which the Company or the Company Subsidiaries contribute or had
contributed to or which the Company or the Company Subsidiaries maintain or have
maintained (collectively, the "Employee Plans") complies in all material
respects with all applicable requirements of ERISA, the Code and other
applicable laws and have been administered in accordance with their terms.
Except as set forth on Schedule 3.14, none of the Employee Plans is an employee
pension benefit plan or a multiemployer plan, as such terms are defined in
ERISA, and other than the Saint Louis Lithographers Pension Fund, none of the
Employee Plans are defined benefit plans. None of the Company, any Company
Subsidiary or any of their respective directors, officers, employees or agents
has, with respect to any Employee

                                       15
<PAGE>
 
Plan, engaged in any "prohibited transaction," as such term is defined in the
Code or ERISA, nor has any Employee Plan engaged in such prohibited transaction
which could result in any taxes or penalties or other prohibited transactions,
which in the aggregate could have a Company Material Adverse Effect.

          (b) Schedule 3.14 contains a list of (i) all material employee benefit
plans, as such term is defined in Section 3(3) of ERISA, (ii) all other material
employment, severance or other similar contracts, arrangements or policies and
(iii) each other plan or arrangement (written or oral) providing for insurance
coverage (including self-insured arrangements), workers' compensation,
disability benefits, supplemental unemployment benefits, vacation benefits or
for deferred compensation, profit sharing, bonuses, forms of incentive
compensation or post-retirement insurance, compensation or benefits which is not
an employee benefit plan (as heretofore defined) which the Company has
maintained, contributed to, or in connection with which it has or has had any
liability, regardless of whether such employee benefit plan, fund or program (x)
is or is intended to be covered or qualified under the Code, ERISA or any other
applicable law, (y) is or is intended to be funded or unfunded, or (z) covers
any current or former employee of or independent contractor to the Company or
the Company Subsidiaries ("Benefit Plans").

          (c) There is no action, audit, suit or claim pending or threatened in
writing relating to any Benefit Plan, fiduciary of any such Plan or assets of
any such Plan, before any court, tribunal or government agency, except for any
action, audit, suit or claim which, individually or in the aggregate, would not
result in a Company Material Adverse Effect.

          (d) In the case of any policies or binders of insurance that
constitute or are otherwise maintained in connection with a Benefit Plan, to the
Company's Knowledge (i) such policies and binders are valid and enforceable in
accordance with their terms in all material respects, and are in full force and
effect; (ii)  neither the Company nor any Company Subsidiary is in default in
any material respect with respect to any material provisions contained in any
such policy or binder and has not materially failed to give any notice or
present any claim under any such policy or binder in a due and timely fashion;
and (iii) neither the Company nor any Company Subsidiary has received any notice
of cancellation or non-renewal of any such policy or binder which could have in
the aggregate a Company Material Adverse Effect.

     Section 3.15  Employee Matters. Schedule 3.15 sets forth a list, by
employee, of the severance obligations of the Company and the Company
Subsidiaries.  Other than those set forth on Schedule 3.15 and the severance
plans for Actmedia, Inc. and DIMAC Corporation, neither the Company  nor any of
the Company Subsidiaries has any severance obligations (other than immaterial
severance obligations). Except as set forth on Schedule 3.15, the Company is not
bound by or subject to (and none of its assets or properties is bound by or
subject to) any written or oral, express or implied, contract, commitment, or
arrangement with any labor union, and no labor union has requested to the
Company or, to the Knowledge of the Company, has sought to represent any of the
employees of the Company.  There is no strike or other labor dispute involving
the Company or any Company Subsidiary pending, or, to the Knowledge of the
Company, threatened, which could have an adverse effect on the assets,
properties, financial condition, operating results, or business of the Company
(as such business is presently conducted and as it is proposed to be conducted),
nor

                                       16
<PAGE>
 
is the Company aware of any labor organization activity involving its employees.
Except as set forth on Schedule 3.15, there is no arbitration, grievance or
administrative proceeding relating to labor-management relations and/or employee
relations that is pending against the Company or any Company Subsidiary or, to
the Knowledge of the Company, threatened, which is reasonably likely to result
in a Company Material Adverse Effect.

     Section 3.16  Environmental Laws.

          (a) Each of the Company and the Company Subsidiaries (and, to the
Company's Knowledge, any of their respective predecessors) has complied with all
laws (including rules and regulations thereunder) of federal, state, local and
foreign governments (and all agencies thereof) concerning the environment,
public health and safety, and employee health and safety, and no charge,
complaint, action, suit, proceeding, hearing, investigation, claim, demand or
notice has been filed or commenced against any of them alleging any failure to
comply with any such law or regulation, except where the failure to comply would
not, in the aggregate, result in a Company Material Adverse Effect.

          (b) The Company and each Company Subsidiary have obtained all permits,
licenses and other authorizations which are required with respect to the
operation of its business under Federal, state, local and foreign laws relating
to (i) public health and safety or worker health and safety ("Health and Safety
Laws") or (ii) pollution or protection of the environment, including laws
relating to emissions, discharges, releases or threatened releases of
pollutants, contaminants, chemicals, or industrial, toxic or hazardous
substances or wastes into the environment (including, without limitation,
ambient air, surface water, ground water, land surface or subsurface strata) or
otherwise relating to the manufacture, processing, distribution, use, treatment,
storage, disposal, transport or handling of pollutants, contaminants, chemicals,
or industrial toxic or hazardous substances or wastes (the "Environmental
Laws"), except where the failure to obtain such permits, licenses or
authorizations would not in the aggregate result in a Company Material Adverse
Effect.

          (c) Neither the Company nor any Company Subsidiary has received any
notice that it is not in compliance with any other limitations, restrictions,
conditions, standards, prohibitions, requirements, obligations, schedules and
timetables contained in the Environmental Laws or the Health and Safety Laws or
contained in any regulation, code, plan, order, decree, judgment, injunction,
notice or demand letter issued, entered, promulgated or approved thereunder.

          (d) There is no civil, criminal or administrative action, suit,
demand, claim, hearing notice or demand letter pending against the Company or
any Company Subsidiary relating in any way to the Environmental Laws or the
Health and Safety Laws or any regulation, code, plan, order, decree, judgment,
injunction, notice or demand letter issued, entered, promulgated or approved
thereunder, except in such instances which would not in the aggregate result in
a Business Unit Material Adverse Effect.

     Section 3.17  Knowledge.  "Knowledge," as it applies to the Company,
shall refer to the actual knowledge which the chief executive officers, the
chief operating officers (other than station

                                       17
<PAGE>
 
managers), the general counsel and the chief financial officers of the Company
and the Company Subsidiaries have after due inquiry.

     Section 3.18  Registration Statement and Proxy Statement/Prospectus.
The information supplied or to be supplied by the Company, any Company
Subsidiary or their respective Representatives (as defined in Section 6.3) for
inclusion in (a) the Registration Statement (as defined in Section 6.9) will
not, either at the time the Registration Statement is filed with the SEC, at the
time any amendment thereof or supplement thereto is filed with the SEC, at the
time it becomes effective under the Securities Act or at the Effective Time,
contain any untrue statement of a material fact or omit to state any material
fact required to be stated therein or necessary to make the statements therein
not misleading and (b) the Proxy Statement/Prospectus (as defined in Section
6.9), including any amendments and supplements thereto, will not, either at the
date mailed to the Company's stockholders or at the time of the Company Meeting,
contain any untrue statement of a material fact or omit to state any material
fact required to be stated therein or necessary to make the statements therein,
in the light of the circumstances under which they were made, not misleading.
The Proxy Statement/Prospectus, as to information supplied by the Company, any
Company Subsidiary or their respective Representatives, will comply in all
material respects with all applicable provisions of the Securities Act and the
Exchange Act and the rules and regulations promulgated thereunder.

     Section 3.19  Opinion of Financial Advisor. The Company's Board of
Directors received the written opinion of Donaldson, Lufkin & Jenrette
Securities Corporation, dated March 16, 1997 (a copy of which has heretofore
been delivered to News Corp.), to the effect that, as of such date, the Exchange
Ratio is fair to the stockholders of the Company.

     Section 3.20  Brokers. No broker, finder or investment banker (other
than Donaldson, Lufkin & Jenrette Securities Corporation) is entitled to any
brokerage, finder's or other fee or commission in connection with the
Transactions based upon arrangements made by or on behalf of the Company.

                                   ARTICLE IV

                  REPRESENTATIONS AND WARRANTIES OF NEWS CORP.

     News Corp. hereby represents and warrants to the Company that:

     Section 4.1   Organization and Qualifications; Subsidiaries.  Each of
News Corp. and Merger Sub is a corporation, partnership or other legal entity
duly incorporated or organized, validly existing and, if applicable, in good
standing under the laws of the jurisdiction of its incorporation or organization
and has the requisite power and authority and all governmental permits,
approvals and other authorizations necessary to own, lease and operate its
properties and to carry on its business as it is now being conducted, except
where the failure to be so organized, existing or, if applicable, in good
standing or to have such power, authority and governmental permits, approvals
and other authorizations would not, individually or in the aggregate, have a
material adverse effect

                                       18
<PAGE>
 
on the business, assets, financial or other condition, or results of operations
of News Corp. and the Subsidiaries of News Corp., taken as a whole (a "News
Corp. Material Adverse Effect").

     Section 4.2   Validity of News Corp. Preferred Stock and News Corp.
Preferred ADRs. The News Corp. Preferred ADRs to be issued in the Merger will be
issued by the Depositary under the terms of the Deposit Agreement. All of the
shares of News Corp. Preferred Stock underlying the News Corp. Preferred ADRs to
be issued in the Merger, when deposited with the Custodian in accordance with
Section 2.2(a) and the terms of the Deposit Agreement, will be duly authorized,
validly issued, fully paid and nonassessable and free and clear of all Liens.
Upon the due issuance by the Depositary of News Corp. Preferred ADRs evidencing
News Corp. Preferred Stock against the deposit of the News Corp. Preferred Stock
in accordance with the terms of the Deposit Agreement, the News Corp. Preferred
ADRs to be issued in the Merger will be duly and validly issued and persons in
whose names the News Corp. Preferred ADRs are registered will be entitled to the
rights of registered holders of News Corp. Preferred ADRs specified therein and
in the Deposit Agreement, and the News Corp. Preferred ADRs will conform in all
material respects to the description of the News Corp. Preferred ADRs contained
in the Proxy Statement/Prospectus. The Deposit Agreement has been duly and
validly authorized by all necessary corporate action of News Corp., has been
duly and validly executed and delivered by News Corp., and, assuming the due
authorization, execution and delivery thereof by the Depositary, constitutes the
legal, valid and binding obligation of News Corp., enforceable against News
Corp. in accordance with its terms, except as enforcement may be limited by
bankruptcy, insolvency, moratorium or other similar laws relating to creditors'
rights generally and by equitable principles to which the remedies of specific
performance and injunctive and similar forms of relief are subject.

     Section 4.3  Authority Relative to This Agreement.

          (a) Each of News Corp. and Merger Sub has all necessary corporate
power and authority to execute and deliver this Agreement, to perform its
obligations hereunder and to consummate the Transactions.

          (b) The execution and delivery of this Agreement by News Corp. and
Merger Sub and the consummation by News Corp. and Merger Sub of the Transactions
have been duly and validly authorized by all necessary corporate action, and no
other corporate proceedings on the part of News Corp. or Merger Sub are
necessary to authorize this Agreement or to consummate the Transactions (other
than the Merger Filing). This Agreement has been duly and validly executed and
delivered by News Corp. and Merger Sub and, assuming the due authorization,
execution and delivery thereof by the Company, constitutes the legal, valid and
binding obligation of each of News Corp. and Merger Sub, enforceable against
News Corp. and Merger Sub in accordance with its terms, except as enforcement
may be limited by bankruptcy, insolvency, moratorium or other similar laws
relating to creditors' rights generally and by equitable principles to which the
remedies of specific performance and injunctive and similar forms of relief are
subject and except that rights to indemnity hereunder may be subject to federal
or state securities laws or the policies underlying such laws.

                                       19
<PAGE>
 
     Section 4.4  No Conflict; Required Filings and Consents.

          (a) The execution and delivery of this Agreement by News Corp. and
Merger Sub do not, and the performance of their respective obligations under
this Agreement and the consummation of the Transactions by News Corp. and Merger
Sub will not, (i) conflict with or violate the articles of incorporation or by-
laws or equivalent organizational documents of News Corp. or Merger Sub, (ii)
subject to making the filings and obtaining the approvals identified in Section
4.4(b), conflict with or violate any Law applicable to News Corp. or Merger Sub
or by which any property or asset of News Corp. or Merger Sub is bound or
affected, except in such instances which would not result in a News Corp.
Material Adverse Effect, or (iii) subject to making the filings and obtaining
the approvals identified in Section 4.4(b), conflict with or result in any
breach of or constitute a default (or an event which with notice or lapse of
time or both would become a default) under, result in the loss (by News Corp. or
Merger Sub) or modification in a manner materially adverse to News Corp. or
Merger Sub of a material right or benefit under, or give to others any right of
termination, amendment, acceleration, repurchase or repayment, increased
payments or cancellation of, or result in the creation of any Liens on any
property or asset of News Corp. or Merger Sub pursuant to, any Contract to which
News Corp. or Merger Sub is a party or by which News Corp. or Merger Sub or any
property or asset of News Corp. or Merger Sub is bound or affected, except in
such instances which would not result in a News Corp. Material Adverse Effect.

          (b) Except as set forth in Schedule 4.4(b), the execution and delivery
of this Agreement by News Corp. and Merger Sub do not, and the performance of
their respective obligations under this Agreement and the consummation of the
Transactions by News Corp. and Merger Sub will not, require any consent,
approval, waiver, authorization or permit of, or filing with or notification to,
any Governmental Entity, except (i) for (A) applicable requirements, if any, of
the Exchange Act, the Securities Act or the Blue Sky Laws, (B) the pre-merger
notification requirements of the HSR Act, (C) the approval of the transactions
contemplated by the Transfer Agreement by the FCC under the Communications Act
and the FCC Rules, (D) the Merger Filing, (E) the filing of listing applications
and the filing of an application for quotation with the stock exchanges on which
the News Corp. Preferred Stock and the News Corp. Preferred ADRs are listed or
quoted and (F) a waiver from the ASX (which will require the approval of the
shareholders of News Corp. at the next general meeting of shareholders) with
respect to the Listing Rules requiring voting rights for preferred shares at any
time that dividends are in arrears (the "ASX Waiver"), and (ii) where the
failure to obtain such consents, approvals, waivers, authorizations or permits,
or to make such filings or notifications, would not, individually or in the
aggregate, prevent or delay in any material respect consummation of the
Transactions, or otherwise prevent News Corp. or Merger Sub from performing its
respective obligations under this Agreement in any material respect, or would
not, individually or in the aggregate, have a News Corp. Material Adverse
Effect.

     Section 4.5  SEC Reports and Financial Statements. Each form, report,
schedule and registration statement filed by News Corp. with the SEC since
December 31, 1994 and prior to the date hereof (as such documents have been
amended prior to the date hereof, the "News Corp. SEC Reports"), as of their
respective dates, complied in all material respects with the applicable
requirements of the Securities Act and the Exchange Act and the rules and
regulations thereunder.

                                       20
<PAGE>
 
None of the News Corp. SEC Reports, as of their respective dates, contained any
untrue statement of a material fact or omitted to state a material fact required
to be stated therein or necessary to make the statements therein, in the light
of the circumstances under which they were made, not misleading, except for such
statements, if any, as have been modified or superseded by subsequent filings
prior to the date hereof. The consolidated financial statements of News Corp.
and the News Corp. Subsidiaries included in such reports have been prepared in
accordance with Australian generally accepted accounting principles applied on a
consistent basis throughout the periods involved (except as may be indicated in
the notes thereto) and give a true and fair view (subject, in the case of the
unaudited interim financial statements, to normal, year-end audit adjustments)
of the consolidated financial position of News Corp. and the News Corp.
Subsidiaries as at the dates thereof and the consolidated results of their
operations and cash flows for the periods then ended, and such financial
statements and the reconciliations to United States generally accepted
accounting principles comply as to form in all material respects with applicable
accounting requirements and with the published rules and regulations of the SEC
with respect thereto. Since December 31, 1996, neither News Corp. nor any of the
News Corp. Subsidiaries has incurred any liabilities or obligations (whether
absolute, accrued, fixed, contingent, liquidated, unliquidated or otherwise and
whether due or to become due) of any nature, except liabilities, obligations or
contingencies (a) which are reflected on the unaudited balance sheet of News
Corp. and the News Corp. Subsidiaries as at December 31, 1996 (including the
notes thereto), or (b) which (i) were incurred in the ordinary course of
business after December 31, 1996 and consistent with past practices, (ii) are
disclosed in the News Corp. SEC Reports filed after December 31, 1996 or (iii)
would not, individually or in the aggregate, have a News Corp. Material Adverse
Effect. Since December 31, 1996 there has been no change in any of the
significant accounting (including tax accounting) policies, practices or
procedures of News Corp.

     Section 4.6  Absence of Certain Changes or Events. Except as
contemplated by this Agreement or as disclosed in any News Corp. SEC Report,
since December 31, 1996 (a) News Corp. has conducted its business in the
ordinary course, consistent with past practice, and has not taken any of the
actions set forth in Section 5.2 hereof, and (b) there has not occurred or
arisen any event that, individually or in the aggregate, has had or, insofar as
reasonably can be foreseen, is likely in the future to have, a News Corp.
Material Adverse Effect, other than events or developments generally affecting
the industry in which News Corp. and the News Corp. Subsidiaries operate.

     Section 4.7  Litigation.  Except as set forth in Schedule 4.7, there
are no Legal Proceedings pending or, to News Corp.'s knowledge, threatened
against News Corp. or any of the News Corp. Subsidiaries, which could reasonably
be expected to have, individually or in the aggregate, a News Corp. Material
Adverse Effect, or to prohibit or materially restrict the consummation of the
Transactions, nor is there any judgment, decree, order, injunction, writ or rule
of any court, governmental department, commission, agency, instrumentality or
authority or any arbitrator outstanding against News Corp. or any News Corp.
Subsidiary having, or which, insofar as can be reasonably foreseen, in the
future is reasonably likely to have, any such News Corp. Material Adverse
Effect.

     Section 4.8  Registration Statement and Proxy Statement/Prospectus.
The information supplied or to be supplied by News Corp., any News Corp.
Subsidiary or their respective Representatives for inclusion in (a) the
Registration Statement will not, either at the time the

                                       21
<PAGE>
 
Registration Statement is filed with the SEC, at the time any amendment thereof
or supplement thereto is filed with the SEC, at the time it becomes effective
under the Securities Act or at the Effective Time, contain any untrue statement
of a material fact or omit to state any material fact required to be stated
therein or necessary to make the statements therein not misleading and (b) the
Proxy Statement/Prospectus, including any amendments and supplements thereto,
will not, either at the date mailed to the Company's stockholders or at the time
of the Company Meeting, contain any untrue statement of a material fact or omit
to state any material fact required to be stated therein or necessary to make
the statements therein, in the light of the circumstances under which they were
made, not misleading. The Proxy Statement/Prospectus, as to information supplied
by News Corp., any News Corp. Subsidiary or their respective Representatives,
will comply as to form in all material respects with all applicable provisions
of the Securities Act and the Exchange Act and the rules and regulations
promulgated thereunder, and the Registration Statement, other than as to
information supplied by the Company, any Company Subsidiary or their respective
Representatives, will comply in all material respects with the provisions of the
Securities Act and the rules and regulations promulgated thereunder.

     Section 4.9  Financing.  News Corp. has adequate funds to, and to the
extent required at the Effective Time will, satisfy the obligations of the
Company which become due as a result of the consummation of the Merger,
including the indebtedness of the Company accelerated as a result thereof and
the expenses of the Company incurred in connection with, and payable upon the
consummation of, the Merger.

     Section 4.10  Capitalization. The authorized capital stock of News
Corp. consists of 5,000,000,000 shares of A$.50 each, of which, as of January
31, 1997, 1,944,153,391 were designated as Ordinary Shares, par value A$.50 each
(the "News Corp. Ordinary Shares"), and were issued and outstanding;
1,510,206,602 were designated as News Corp. Preferred Stock, and were issued and
outstanding; 25,000,000 were designated as 6.25% Convertible Preference Shares,
par value A$.50 each (the "News Corp. Convertible Stock"), and were issued and
outstanding; 3,800,000 were designated as Cumulative Perpetual Preference
Shares, par value U.S.$25.00, and were issued and outstanding; 68.8 were
designated as 5.147% Subsidiary Preference Shares (represented by 209,708,738
News Corp. Ordinary Shares), and were issued and outstanding; and 10,000,000
were designated as 8-5/8% Guaranteed Perpetual Preference Shares, par value
U.S.$25.00, and were issued and outstanding. All of such shares were validly
issued, fully paid and nonassessable.

     Section 4.11  Brokers. No broker, finder or investment banker  (other
than Merrill, Lynch & Co.) is entitled to any brokerage, finder's or other fee
or commission in connection with the Transactions based upon arrangements made
by or on behalf of News Corp. or Merger Sub.

                                       22
<PAGE>
 
                                 ARTICLE V

                     CONDUCT OF BUSINESS PENDING THE MERGER

     Section 5.1  Conduct of Business of the Company Pending the Merger.
The Company covenants and agrees that, except as expressly permitted or
contemplated by this Agreement and except as set forth on Schedule 5.1, until
the Effective Time, unless News Corp. shall otherwise agree in writing prior to
the taking of any action otherwise prohibited by the terms of this Section 5.1,
the Company shall, and shall cause each Company Subsidiary to, conduct its
operations and business in the ordinary and usual course of business and
consistent with past practice and use reasonable efforts to preserve intact its
business organizations' goodwill, keep available the services of its present
officers and key employees, and preserve the goodwill and business relationships
with suppliers, distributors, customers and others having business relationships
with it, unless the Company's failure to do so is solely the result of actions
taken by News Corp. after the date hereof. Without limiting the generality of
the foregoing, and except as otherwise expressly permitted by this Agreement or
as set forth in this Section 5.1 or Schedule 5.1, prior to the Effective Time,
without the prior written consent of News Corp., the Company will not, and will
cause each Company Subsidiary not to:

          (a) amend or otherwise change its Certificate of Incorporation or By-
Laws (other than immaterial By-Law amendments which will not interfere with or
delay consummation of the Transactions);

          (b) issue or authorize the issuance of, sell, pledge or otherwise
dispose of, grant or otherwise create any additional shares of, or any options
to acquire any shares of, its capital stock or any debt or equity securities
convertible into or exchangeable for such capital stock, other than (i) any such
issuance pursuant to the exercise of outstanding Company Stock Options, or upon
the conversion of outstanding convertible securities, in each case in accordance
with their respective terms as in effect on the date hereof, or (ii) the
issuance of shares of capital stock of a Company Subsidiary to the Company or
any wholly-owned Company Subsidiary;

          (c) purchase, redeem or otherwise acquire or retire, or offer to
purchase, redeem or otherwise acquire or retire, any shares of its capital
stock, other than in transactions between the Company and its wholly-owned
Subsidiaries and required repurchases of options or stock upon termination of
employment to the extent required by agreements in effect on the date hereof;

          (d) declare, set aside, make or pay any dividend or other
distribution, payable in cash, stock, property or otherwise, with respect to any
of its capital stock, except dividends declared and paid by a Company Subsidiary
only to the Company or a wholly-owned Company Subsidiary;

          (e) incur or become contingently liable with respect to any
Indebtedness or guarantee any such Indebtedness or issue any debt securities.
For purposes of this Section 5.1(e), "Indebtedness" shall mean and include (i)
indebtedness of the Company or any Company Subsidiary for borrowed money whether
short-term or long-term and whether secured or unsecured, (ii) indebtedness of
the Company or any Company Subsidiary for the deferred purchase price of
services

                                       23
<PAGE>
 
or property, which purchase price (A) is due twelve months or more from the date
of incurrence of the obligation in respect thereof or (B) customarily or
actually is evidenced by a note or other written instrument (including, without
limitation, any such indebtedness which is non-recourse to the credit of the
Company or any Company Subsidiary but is secured by the assets of the Company or
any Company Subsidiary), (iii) obligations of the Company or any Company
Subsidiary under capitalized leases, (iv) obligations arising under acceptance
facilities, (v) all obligations of the Company or any Company Subsidiary
evidenced by bonds, debentures, notes or other similar instruments, (vi) all
obligations of the Company or any Company Subsidiaries upon which interest
charges are customarily paid, (vii) all obligations of the Company or any
Company Subsidiaries under conditional sale or other title retention agreements
relating to property purchased by the Company or any Company Subsidiary (even
though the rights and remedies of the seller or lender under such arrangement in
the event of default are limited to repossession or sale of such property),
(viii) obligations of the Company to repurchase, redeem, retire, defease or
otherwise acquire for value any of its capital stock or any warrants, rights or
options to acquire such capital stock (with redeemable preferred stock being
valued at the greater of its voluntary or involuntary liquidation preference
plus accrued and unpaid dividends), (ix) the unpaid reimbursement obligations in
respect of all letters of credit issued for the account of the Company or any
Company Subsidiary (other than letters of credit issued by or on behalf of the
Company or any Company Subsidiary in connection with a contest or similar
promotion of a broadcast television station of such Company Subsidiary), (x)
guarantees of Indebtedness of others by the Company or any Company Subsidiary,
and (xi) renewals, extensions, refundings, deferrals, restructurings, amendments
and modifications of any such indebtedness, guarantee or obligation; provided,
however, that the accrual of interest on Indebtedness issued with original
interest discount shall not be deemed to be an incurrence of Indebtedness;

          (f) merge, consolidate with or consummate any other business
combination with any person or acquire or agree to acquire by merging or
consolidating with, or by purchasing a substantial equity interest in or a
substantial portion of the assets of, or by any other manner, any business or
any corporation, partnership, association or other business entity;

          (g) dispose of a portion of the Company's assets in a transaction
outside the ordinary course of business;

          (h) except as may be required by applicable Law or by contracts
existing as of the date hereof, or as contemplated by this Agreement, (i)
increase the compensation payable or to become payable to its officers or
employees, except in the ordinary course of business consistent with past
practice and except as set forth in Schedule 5.1; (ii) enter into any agreement
with an officer or employee subject to the excise tax imposed by Section 4999 of
the Code on excess parachute payments as defined by Section 280G of the Code to
"gross up" such employee for any such excise tax; (iii) enter into any
employment agreement with any executive officer of the Company or, except in the
ordinary course of business consistent with past practice, with any other
employee; (iv) grant any severance or termination pay to any director, officer
or employee of the Company or any Company Subsidiary, except in the ordinary
course of business consistent with past practice or pursuant to existing Company
Benefit Plans; (v) enter into any severance agreement with any director, officer
or employee except in the ordinary course of business consistent with past

                                       24
<PAGE>
 
practice; or (vi) establish, adopt, enter into, terminate, withdraw from or
amend in any material respect or take action to accelerate any rights or
benefits under any collective bargaining agreement, any stock option plan, or
any employee benefit plan or policy;

          (i) take, or permit any affiliate to take, any other action that is
reasonably intended to delay, or adversely impact, the approval by any
Governmental Entity of the Transactions;

          (j) mortgage, pledge or subject to any Lien any assets, or acquire any
assets or sell, assign, transfer, convey, lese or otherwise dispose of any
assets of the Company or any Company Subsidiary, except for assets acquired or
sold, assigned, transferred, conveyed, leased or otherwise disposed of in the
ordinary course of business consistent with past practice;

          (k) discharge or satisfy any Lien, or pay any obligation or liability
(fixed or contingent), except in the ordinary course of business consistent with
past practice;

          (l) cancel or compromise any debt or claim or amend, cancel,
terminate, relinquish, waive or release any contract or right except in the
ordinary course of business consistent with past practice;

          (m) settle any Legal Proceedings requiring aggregate settlement
payments in excess of $250,000;

          (n) incur payment obligations to any affiliate of the Company (other
than a Company Subsidiary); provided, however, that compensation payments in the
ordinary course of business to the executives and other officers of the Company
and its Subsidiaries shall not be subject to the provisions of this clause (n);
or

          (o) authorize any of, or commit or agree to take any of, the foregoing
actions.

     Section 5.2  Conduct of Business by News Corp. Pending the Merger.
From the date hereof to the Effective Time, News Corp. will, except as required
in connection with the Merger and the other Transactions or consented to in
writing by Company:

          (a) neither change nor amend the terms of the News Corp. Preferred
ADRs; and

          (b) not bid for or purchase News Corp. Preferred ADR's for the thirty
trading days immediately preceding the Effective Time unless such purchases are
required to be made pursuant to any employee benefit plan of News Corp.

                                       25
<PAGE>
 
                                 ARTICLE VI

                              ADDITIONAL COVENANTS

     Section 6.1  Governmental Approvals.

          (a) As promptly as practicable after the execution of this Agreement,
News Corp. and the Company shall file notification reports under the HSR Act,
shall request early termination of the waiting period under the HSR Act and
shall use their best reasonable efforts to obtain clearance or authorization
under the HSR Act of the Merger and the other Transactions at the earliest
practicable time.

          (b) News Corp. and the Company shall cooperate and use their best
reasonable efforts to obtain all required consents, approvals and waivers from
governmental agencies and third parties. In the event any claim, action, suit,
investigation or other proceeding by any governmental body or other person is
commenced which questions the validity or legality of the Merger or any of the
other Transactions or seeks damages in connection therewith, the parties agree
to cooperate and use all reasonable efforts to defend against such claim,
action, suit, investigation or other proceeding and, if an injunction or other
order is issued in any action, suit or other proceeding, to use all reasonable
efforts to have such injunction or other order lifted, and to cooperate
reasonably regarding any other impediment to the consummation of the Merger and
the other Transactions.

     Section 6.2  Sale of HMI Broadcasting Corp.

          (a) At the direction and expense of News Corp., at any time following
the termination or expiration of any applicable waiting period under the HSR
Act, the Company shall, or shall cause HMI and/or  its Subsidiaries to, enter
into an agreement (the "HMI Sale Agreement") for the sale (the "HMI Sale") to a
third party designated by News Corp. of all outstanding shares or assets of HMI
and its Subsidiaries, whether through merger, consolidation, sale of stock, sale
of assets or otherwise; provided, however, that the HMI Sale Agreement shall (i)
not require the Company to close the transactions contemplated thereby prior to
the Effective Time, (ii) terminate if this Agreement is terminated and (iii) not
contain any provisions which either interfere with the Company's conduct of
broadcast operations prior to the Effective Time or, in the opinion of Company's
Counsel, violate applicable FCC rules and regulations; and provided, further,
that, following the transfer pursuant to the Transfer Agreement (as defined in
subsection (b) below), the Trustee (as defined in subsection (b) below) shall,
on behalf of the Company, perform the transactions contemplated by the HMI Sale
Agreement. The terms and conditions of the HMI Sale Agreement shall be
determined by News Corp. in its sole discretion.  Following the execution of the
HMI Sale Agreement, the Company shall submit an application to the FCC for
approval of the HMI Sale Agreement.  Upon obtaining FCC approval of the HMI Sale
Agreement, the Company or the Trustee, if applicable, shall consummate the HMI
Sale Agreement in accordance with its terms or otherwise at the direction of
News Corp.  The Company hereby represents and warrants to News Corp. that HMI
and its Subsidiaries (i) conduct all of the radio and broadcast business of the
Company and (ii) own or have the right to use all radio and broadcast licenses
used in connection with, related to or necessary for the operation of the
business of HMI and its Subsidiaries.

                                       26
<PAGE>
 
          (b) As soon as practicable following the execution of this Agreement,
the Company shall enter into an agreement (the "Transfer Agreement") providing
for the transfer of title, at or after the Effective Time, of all outstanding
shares of HMI for the benefit of the Company to an independent trustee (the
"Trustee"), to be mutually designated by the Company and News Corp. The Transfer
Agreement will provide for, among other terms and conditions, the
indemnification of the Trustee for losses resulting from any actions taken at
the direction of News Corp., other than losses resulting from the willful
misconduct or gross negligence of the Trustee.  Following the execution of the
Transfer Agreement, the Company shall submit an application to the FCC for
approval of the Transfer Agreement.  On the Closing Date, the Company shall
transfer title to the shares of HMI in accordance with the terms of the Transfer
Agreement, subject to the terms of the Sale Agreement, if any, then in effect.
Following the consummation of the Transfer Agreement, the Trustee shall conduct
HMI's business in the ordinary and usual manner, consistent with past practice,
and shall use commercially reasonable efforts to maintain the general character
of HMI's business, to preserve its business intact, to keep available to HMI the
services of its present officers and employees and to retain the benefit of its
current broadcasting and radio licenses.

     Section 6.3  Access to Information; Confidentiality. Subject to
applicable law, from the date hereof to the Effective Time, the Company shall
(and shall cause the Company Subsidiaries and officers, directors, employees,
auditors and agents to) afford the officers, employees, auditors and agents (the
"Representatives") of News Corp. access at reasonable times to its officers,
employees, agents, properties, offices, plants and other facilities, books,
records and Tax Returns, and shall furnish such Representatives with all
financial, operating and other data and information as may be reasonably
requested.  All files, records, documents, information, data and similar items
relating to the confidential information of the Company and the Company
Subsidiaries, whether furnished pursuant to this Section 6.3 or otherwise in
connection with the Transactions (other than information which (i) is or becomes
generally available to the public other than as a result of a disclosure by the
Company or its Representatives, (ii) is or becomes available to News Corp. from
a source other than the Company, the Company Subsidiaries or their
Representatives; provided, however, that such source is not, and was not, bound
by a confidentiality agreement with the Company or any of its affiliates or
Representatives, or (iii) is reasonably necessary to be disclosed in connection
with any litigation between the parties hereto and/or their respective
Representatives with respect to the subject matter hereof), shall be deemed
"confidential information" of the Company and shall remain the exclusive
property of the Company.  Such confidential information has been furnished
solely for the purpose of News Corp.'s evaluating and consummating the Merger,
and, in the event the Merger is not consummated, News Corp. may not, and shall
cause its Representatives to not, otherwise use such information or disclose the
same to third parties. If this Agreement is terminated for any reason pursuant
to Article VIII hereof, the obligations of News Corp. and its Representatives
pursuant to this Section 6.3 shall terminate two years from the date hereof.
Further, News Corp. shall, and shall cause its respective Representatives to,
promptly deliver all copies of any such confidential information to the Company
upon termination of this Agreement, in accordance with Article VIII hereof.
Notwithstanding anything in the foregoing to the contrary, News Corp. and its
Representatives may use such confidential information in connection with the HMI
Sale; provided, however, that News Corp. and its Representatives shall not
provide such confidential information to any third party unless such third party
agrees to be bound in a writing  containing substantially

                                       27
<PAGE>
 
similar terms to those contained in this Section 6.3 (including, without
limitation, the obligations of News Corp. and its Representatives with respect
to such information).

     Section 6.4  Acquisition Proposals. None of the Company, any Company
Subsidiary or any of the respective officers and directors of the Company and
the Company Subsidiaries shall, and the Company will use its best efforts to
cause its employees, agents and Representatives (including, without limitation,
any investment banker, attorney or accountant retained by the Company or any of
the Company Subsidiaries) not to, initiate or solicit, directly or indirectly,
any inquiries or the making of any proposal with respect to a merger,
consolidation or similar transaction involving, or any purchase of all or any
significant portion of the assets of, or any equity interest in, the Company or
any of the Company Subsidiaries (an "Acquisition Proposal") or, except to the
extent that, consistent with its fiduciary duties as advised by counsel, the
Board of Directors of the Company determines that it is required to do so,
engage in any negotiations concerning, or provide any confidential information
or data to, or have any discussions with, any person relating to, an Acquisition
Proposal, or otherwise facilitate any effort or attempt to make or implement an
Acquisition Proposal.  The Company will immediately cease and cause to be
terminated any existing activities, discussions or negotiations with any parties
conducted heretofore with respect to any of the foregoing.  The Company will
notify News Corp. promptly in writing if any such inquiries or proposals are
received by, any such information is requested from, or any such negotiations or
discussions are sought to be initiated or continued with the Company.

     Section 6.5  Further Action; Reasonable Efforts.

          (a) Upon the terms and subject to the conditions hereof, each of the
parties hereto shall use commercially reasonable efforts to take, or cause to be
taken, all appropriate action, and to do, or cause to be done, all things
necessary, proper or advisable under applicable laws and regulations to
consummate and make effective the Transactions, including, without limitation,
using commercially reasonable efforts to obtain all licenses, permits, consents,
approvals, authorizations, qualifications and orders of Governmental Entities,
make all filings and required submissions with Governmental Entities, including
foreign filings and submissions, and obtain all consents and approvals from
parties to Contracts with the parties hereto or their respective Subsidiaries as
are necessary for the consummation of the Transactions. In case at any time
after the Effective Time any further action is necessary or desirable to carry
out the purposes of this Agreement, the proper officers and directors of each
party to this Agreement shall use their reasonable efforts to take all such
action.

          (b) Each party to this Agreement and their respective Subsidiaries
shall use its commercially reasonable efforts not to take any action, or enter
into any transaction, which would result in a breach of any representation,
warranty, covenant or agreement made by such party in this Agreement.

     Section 6.6  Public Announcements. Each party to this Agreement and
their respective Subsidiaries shall consult with each other before issuing any
press release or otherwise making any public statements with respect to this
Agreement or any of the Transactions and shall not issue any such press release
or make any such public statement without the prior consent of the other parties

                                       28
<PAGE>
 
to this Agreement, which consent shall not be unreasonably withheld; provided,
however, that a party may, without the prior consent of the other parties to
this Agreement, issue such press release or make such public statement as may be
required by law or any listing agreement or arrangement to which any such person
is a party with a national securities exchange or if it has used all reasonable
efforts to consult with the other parties to this Agreement and to obtain such
parties' consent but has been unable to do so in a timely manner.

     Section 6.7  Notification of Certain Matters. News Corp. shall give
prompt notice to the Company, and the Company shall give prompt notice to News
Corp., of (a) the occurrence or nonoccurrence of any event the occurrence or
nonoccurrence of which would be reasonably likely to cause any representation or
warranty contained in this Agreement to be untrue or any covenant, condition or
agreement contained in this Agreement not to be complied with or satisfied and
(b) any failure of News Corp. or the Company, as the case may be, to comply with
or satisfy any covenant, condition or agreement to be complied with or satisfied
by it hereunder; provided, however, that the delivery of any notice pursuant to
this Section 6.7 shall not limit or otherwise affect the remedies available
hereunder to the party receiving such notice.

     Section 6.8  Stockholder Meeting. The Company shall call a meeting of
its stockholders (the "Company Meeting") to be held as promptly as practicable
for the purpose of considering and voting upon this Agreement and the Merger.
The Board of Directors of the Company shall, unless otherwise required in
accordance with their fiduciary duties to the stockholders of the Company,
recommend that the stockholders of the Company approve this Agreement and the
Merger.

     Section 6.9  Registration Statement, Proxy Statement/Prospectus.

          (a) As promptly as practicable after the execution of this Agreement,
(i) the Company and News Corp. shall prepare and file with the SEC a proxy
statement relating to the Company Meeting to be held in connection with the
Transactions (together with any amendments thereof or supplements thereto, the
"Proxy Statement/Prospectus") and (ii) News Corp. shall prepare and file with
the SEC a registration statement (together with all amendments thereto, the
"Registration Statement") in which the Proxy Statement/Prospectus shall be
included as a prospectus, in connection with the registration under the
Securities Act of the News Corp. Preferred ADRs to be issued pursuant to the
Merger. Each of News Corp. and the Company (i) shall cause the Proxy
Statement/Prospectus and the Registration Statement to comply as to form in all
material respects with the applicable provisions of the Securities Act, the
Exchange Act and the rules and regulations thereunder, (ii) shall use
commercially reasonable efforts to have or cause the Registration Statement to
become effective as promptly as practicable, and (iii) shall take all or any
action required under any applicable federal or state securities laws in
connection with the issuance of News Corp. Preferred ADRs pursuant to the
Merger. The Company and News Corp. shall furnish to the other all information
concerning the Company and News Corp. as the other may reasonably request in
connection with the preparation of the documents referred to herein. As promptly
as practicable after the Registration Statement shall have become effective, the
Company shall mail the Proxy Statement/Prospectus to its respective
stockholders.

                                       29
<PAGE>
 
          (b) The information supplied by each of the Company and News Corp. for
inclusion in the Registration Statement and the Proxy Statement/Prospectus shall
not, at (i) the time the Registration Statement is declared effective, (ii) the
time the Proxy Statement/Prospectus (or any amendment thereof or supplement
thereto) is first mailed to the stockholders of the Company, (iii) the time of
the Company Meeting, or (iv) the Effective Time, contain any untrue statement of
a material fact or omit to state any material fact required to be stated therein
or necessary in order to make the statements therein not misleading. If, at any
time prior to the Effective Time, any event or circumstance relating to the
Company, any Company Subsidiary, News Corp., any News Corp. Subsidiary, or their
respective officers or directors, should be discovered by such party which
should be set forth in an amendment or a supplement to the Registration
Statement or the Proxy Statement/Prospectus, such party shall promptly inform
the other thereof and take appropriate action in respect thereof.

     Section 6.10  Blue Sky. News Corp. shall use its commercially
reasonable efforts to obtain prior to the Effective Time all approvals or
permits required to carry out the Transactions under applicable Blue Sky Laws in
connection with the issuance of News Corp. Preferred ADRs in the Merger and as
contemplated by this Agreement; provided, however, that with respect to such
qualifications neither News Corp. nor the Company shall be required to register
or qualify as a foreign corporation or to take any action which would subject it
to general service of process or taxation in any jurisdiction where any such
entity is not now so subject. The Company shall cooperate with News Corp. in the
making of all required filings under applicable Blue Sky Laws in connection with
the issuance of News Corp. Preferred ADRs in the Merger.

     Section 6.11  NYSE; ASX.  News Corp. shall (a) promptly prepare and
submit to the NYSE applications covering the News Corp. Preferred ADRs to be
issued pursuant to the Transactions, and shall use commercially reasonable
efforts to cause such securities to be approved for listing on the NYSE prior to
the Effective Time, subject to official notice of issuance, (b) within ten days
after the Effective Time, prepare and submit to the ASX, pursuant to the Listing
Rules of the ASX, applications covering the News Corp. Preferred Stock
underlying the News Corp. Preferred ADRs issued pursuant to the Transactions to
cause such securities to be approved for quotation by the ASX., and (c) promptly
seek the ASX Waiver or, if the ASX Waiver is not granted, call a special meeting
of shareholders to approve the terms of the News Corp. Preferred Stock required
by the ASX Listing Rules (the "Shareholder Ratification").

     Section 6.12  Affiliates. At least 10 days prior to the mailing of the
Proxy Statement/Prospectus, (a) the Company shall deliver to News Corp. a letter
identifying all persons who may be deemed to be affiliates of the Company under
Rule 145 of the Securities Act as of the record date for the Company Meeting,
including, without limitation, all of its directors and executive officers (the
"Rule 145 Affiliates") and (b) the Company shall advise the persons identified
in such letter of the resale restrictions imposed by applicable securities laws
and shall use commercially reasonable efforts to obtain from each person
identified in such letter a written agreement, substantially in the form of
Exhibit A hereto.

                                       30
<PAGE>
 
     Section 6.13  Tax Covenants.

          (a) News Corp., or a qualified subsidiary, within the meaning of
Treas. Reg. Section 1.367(a)-3(c)(5)(vii), has been (for the thirty-six months
preceding the Effective Time) and will be engaged in the active conduct of a
trade or business outside of the United States, within the meaning of Treas.
Reg. Section 1.367(a)-3(c)(3)(i)(A) and Temp. Treas. Reg. Sections 1.367(a)-
2T(b)(2) and (3), and News Corp. will satisfy the substantiality test in Treas.
Reg. Section 1.367(a)-3(c)(3)(i)(C) as of the Effective Time. As of the
Effective Time, News Corp. will not have any intention to substantially dispose
of or discontinue such trade or business.

          (b) The Company will, and News Corp. and the Surviving Corporation
will cause the Company to, file the statement required by the reporting
requirements of Treas. Reg. Section 1.367-3(c)(6) using information that is
reasonably available.

          (c) Each of News Corp. and the Company shall use its reasonable best
efforts to cause the Merger to qualify as a reorganization under Section 368(a)
of the Code and to obtain the opinion of counsel referred to in Section 7.2(e),
insofar as such opinion refers to tax matters.

          (d) None of News Corp., the Surviving Corporation, the Company or any
of their affiliates shall knowingly take any action, or knowingly cause any
action to be taken, which would cause or permit the Merger to fail to qualify as
a reorganization under Section 368(a) of the Code.

                                  ARTICLE VII

                            CONDITIONS TO THE MERGER

     Section 7.1   Conditions to Each Party's Obligation to Effect the
Merger. The respective obligations of each party to this Agreement to effect the
Merger shall be subject to the following conditions:

          (a) The Company shall have received the Company Stockholder Approval.

          (b) The Effective Time shall have occurred at or before the close of
business in New York City on December 31, 1997 (the "Outside Date"); provided,
however, that News Corp. shall not have the right to terminate this Agreement if
the Effective Time shall not have occurred solely as a result of the failure to
obtain the FCC approval for the transactions contemplated by the Transfer
Agreement.

          (c) Any applicable waiting period under the HSR Act shall have expired
or been terminated.

          (d) No action shall have been taken, and no statute, rule, regulation,
executive order, judgment, decree, or injunction (other than a temporary
restraining order) shall have been enacted, entered, promulgated or enforced
(and not repealed, superseded, lifted or otherwise made inapplicable), by any
court of competent jurisdiction or Governmental Entity which restrains, enjoins

                                       31
<PAGE>
 
or otherwise prohibits the consummation of the Transactions (each party agreeing
to use its commercially reasonable efforts to avoid the effect of any such
statute, rule, regulation or order or to have any such order, judgment, decree
or injunction lifted).

          (e) The Registration Statement shall have become effective in
accordance with the provisions of the Securities Act, and no stop order
suspending such effectiveness shall have been issued and remain in effect.

          (f) The News Corp. Preferred ADRs shall have been approved for listing
on the NYSE, subject only to official notice of issuance.

     Section 7.2  Conditions to Obligations of the Company to Effect the
Merger. The obligations of the Company to effect the Merger are subject to the
satisfaction of the following conditions, unless waived by the Company:

          (a) The representations and warranties of News Corp. contained herein,
without regard to any News Corp. Material Adverse Effect qualification, shall be
true and accurate, except in those instances where the aggregate amounts
represented by all breaches of such representations and warranties are not
likely to result, in a News Corp. Material Adverse Effect, at and as of the
Effective Time with the same force and effect as though made at and as of the
Effective Time (except to the extent a representation or warranty speaks
specifically as of an earlier date); provided, however, that if information
which would constitute a breach of the representations and warranties of News
Corp. made in this Agreement is disclosed in the Proxy Statement and has been
brought to the attention of News Corp., and if the Company has consented in
writing to such disclosure, then the Company shall be deemed to have waived this
condition to the performance of its obligations hereunder.

          (b) News Corp. shall have performed, in all material respects, all
obligations and complied, in all material respects, with all covenants required
by this Agreement to be performed or complied with by it prior to the Effective
Time.

          (c) News Corp. shall have delivered to the Company a certificate,
dated the Effective Time and signed by any two Directors of News Corp.,
evidencing compliance with Sections 7.2(a) and (b).

          (d) All necessary regulatory and governmental approvals, consents and
waivers (including, without limitation, the approval of the FCC with respect to
the transactions contemplated by the Transfer Agreement, the ASX Waiver and, if
the ASX Waiver is not granted, the Shareholder Ratification) shall have been
obtained.

          (e) The Company shall have received legal opinions of Squadron,
Ellenoff, Plesent & Sheinfeld, LLP, and Allen, Allen & Hemsley, counsel to News
Corp., in form and substance reasonably acceptable to the Company and its
counsel, including, without limitation, opinions that (i) the Merger will
qualify as a reorganization under Section 368(a) of the Code and (ii) except in
the case of a Company shareholder who is a "five-percent transferee
shareholder," as

                                       32
<PAGE>
 
defined in Treas. Reg. Section 1.367-3(c)(5)(ii) with respect to News Corp., and
who does not properly file and maintain an agreement to recognize gain under
Temp. Treas. Reg. Section 1.367-3T(g), shareholders of the Company will not
recognize any gain or loss (except to the extent of cash received in lieu of
fractional shares) as a result of consummation of the Merger.

     Section 7.3   Conditions to Obligations of News Corp. and Merger Sub to
Effect the Merger. The obligations of News Corp. and Merger Sub to effect the
Merger are subject to the satisfaction of the following conditions, unless
waived by News Corp. and Merger Sub:

          (a) The representations and warranties of the Company contained
herein, without regard to any Company or Business Unit Material Adverse Effect
qualification, shall be true and accurate, except in those instances where the
aggregate amount represented by all breaches of such representations and
warranties are not likely to result, in a Company Material Adverse Effect, at
and as of the Effective Time with the same force and effect as though made at
and as of the Effective Time (except to the extent a representation or warranty
speaks specifically as of an earlier date); provided, however, that if
information which would constitute a breach of the representations and
warranties of the Company made in this Agreement is disclosed in the Proxy
Statement and has been brought to the attention of the Company and if News Corp.
has consented in writing to such disclosure, then News Corp. shall be deemed to
have waived this condition to the performance of its obligations hereunder.

          (b) The Company shall have performed, in all material respects, all
obligations and complied, in all material respects, with all covenants required
by this Agreement to be performed or complied with by it prior to the Effective
Time.

          (c) The Company shall have delivered to News Corp. a certificate,
dated the Effective Time and signed by its Chairman of the Board and Chief
Executive Officer or President, evidencing compliance with Sections 7.3(a) and
(b).

          (d) All third-party consents, authorizations and approvals shall have
been obtained, except for such consents, authorizations and approvals which,
individually or in the aggregate, would not result in a Business Unit Material
Adverse Effect.

          (e) All necessary regulatory and governmental approvals, consents and
waivers (other than the approval of the FCC with respect to the transactions
contemplated by the Transfer Agreement, the ASX Waiver and, if the ASX Waiver is
not granted, the Shareholder Ratification) shall have been obtained.

          (f) News Corp. shall have received the legal opinion of Crouch &
Hallett, LLP, in form and substance reasonably acceptable to News Corp. and its
counsel.

                                       33
<PAGE>
 
                                 ARTICLE VIII

                   TERMINATION, WAIVER, AMENDMENT AND CLOSING

     Section 8.1   Termination by Mutual Consent.  This Agreement may be
terminated and the Merger may be abandoned at any time prior to the Effective
Time by the mutual consent of News Corp. and the Company.

     Section 8.2   Termination by either News Corp. or the Company.  This
Agreement may be terminated and the Merger may be abandoned by either News Corp.
or the Company if (i) the Effective Time shall not have occurred by the Outside
Date; provided, however, that News Corp. shall not have the right to terminate
this Agreement if the Effective Time shall not have occurred solely as a result
of the failure to obtain the FCC approval for the transactions contemplated by
the Transfer Agreement, the ASX Waiver or, if the ASX Waiver is not granted, the
Shareholder Ratification, (ii) any court of competent jurisdiction in the United
States or any other jurisdiction shall have issued an order, judgment or decree
(other than a temporary restraining order) restraining, enjoining or otherwise
prohibiting the Merger and such order, judgment or decree shall have become
final and nonappealable or (iii) the Company Stockholder Approval is not
obtained at the Company Meeting; provided, however, that the right to terminate
this Agreement pursuant to clause (i) shall not be available to any party whose
failure to fulfill any obligation under the Agreement has been the cause of, or
resulted in, the failure of the Effective Time to occur on or before such date.

     Section 8.3   Termination by News Corp. This Agreement may be
terminated and the Merger may be abandoned by News Corp. (i) at any time prior
to 5:00 p.m. New York City time on Friday, March 21, 1997 if the due diligence
review of Actmedia, Inc. and its Subsidiaries (collectively, "Actmedia")
conducted by News Corp. shall have revealed matters which (A) are reasonably
likely to have a material adverse effect on any of Actmedia's material product
lines, (B) are inconsistent in any material respect with Actmedia's 1997
business plan, previously furnished to News Corp., or (C) indicate, in News
Corp.'s reasonable judgment, that the material assumptions underlying Actmedia's
1997 business plan are not reasonable and (ii) at any time prior to the
Effective Time if (A) there has been a material breach by the Company of any
representation, warranty, covenant or agreement set forth in this Agreement,
which breach has not been cured within ten Business Days following receipt by
the Company of notice of such breach from News Corp.; provided, however, that
the right to terminate this Agreement pursuant to this Section 8.3(ii)(A) shall
not be available to News Corp. if News Corp., at such time, is in material
breach of any representation, warranty, covenant or agreement set forth in this
Agreement, or (B) the Board of Directors of the Company shall have withdrawn,
rescinded or modified in a manner adverse to News Corp. or Merger Sub its
approval or recommendation of this Agreement or the Merger or the Board of
Directors of the Company, upon reasonable request by News Corp., shall fail to
reaffirm such approval or recommendation, or shall have resolved to do any of
the foregoing.

     Section 8.4   Termination by the Company.  This Agreement may be
terminated and the Merger may be abandoned at any time prior to the Effective
Time, by the Company (i) if there has been a material breach by News Corp. or
Merger Sub of any representation, warranty, covenant or agreement set forth in
this Agreement, which breach has not been cured within ten Business Days

                                       34
<PAGE>
 
following receipt by News Corp. of notice of such breach from the Company;
provided, however, that the right to terminate this Agreement pursuant to this
Section 8.4(i) shall not be available to the Company if the Company, at such
time, is in material breach of any representation, warranty, covenant or
agreement set forth in this Agreement, or (ii) prior to a vote of the Company's
stockholders approving the Merger, if the Board of Directors of the Company
receives an unsolicited written offer with respect to an Acquisition Proposal,
and the Board of Directors of the Company, in consultation with its investment
bankers, determines that such transaction is more favorable to the stockholders
of the Company than the Transactions and that, consistent with its fiduciary
duties as advised by counsel, it is required to approve, accept or recommend
such transaction, but only after giving News Corp. at least three Business Days'
notice of its intent to terminate this Agreement pursuant to this Section
8.4(ii) (describing in reasonable detail the transaction being considered, the
terms thereof and the parties thereto).

     Section 8.5   Effect of Termination and Abandonment.

          (a) In the event of termination of this Agreement and abandonment of
the Merger pursuant to this Article VIII, no party hereto (or any of its
directors or officers) shall have any liability or further obligation to any
other party to this Agreement, except as provided in Section 8.5(b) below and
except that nothing herein will relieve any party from liability for any breach
of this Agreement. Without limiting the generality of the foregoing, if the
Effective Time shall not have occurred by the Outside Date as a result of the
failure to obtain FCC approval for the transactions contemplated by the Transfer
Agreement, the ASX Waiver, or, if the ASX Waiver is not granted, the Shareholder
Ratification, the Agreement shall remain in effect until terminated by the
Company, which shall be the sole remedy of the Company in such event.

          (b) If the Company shall have terminated this Agreement pursuant to
Section 8.4(ii) or News Corp. shall have terminated this Agreement pursuant to
Section 8.3(ii) (but, in the case of Section 8.3(ii)(A), only if the Company has
willfully or intentionally made a material breach of any representation,
warranty or agreement for the purpose of avoiding payment of the Termination Fee
(as hereinafter defined), which breach has not been cured within ten Business
Days following receipt by the Company of notice of such breach from News Corp.)
the Company, if requested by News Corp., in News Corp.'s sole discretion, shall
promptly, but in no event later than two Business Days after the date of such
request, (i) pay News Corp. a fee (the "Termination Fee") equal to the sum of
(x) $20,000,000 and (y) all actual and documented out-of-pocket costs and
expenses of News Corp. and Merger Sub (up to a maximum of $5,000,000) incurred
in connection with this Agreement and the consummation and negotiation of the
Transactions, including, without limitation, legal, professional and service
fees and expenses, which amount shall be payable in same day funds. The Company
acknowledges that the agreements contained in this Section 8.5(b) are an
integral part of the Transactions, and that, without these agreements, News
Corp. and Merger Sub would not enter into this Agreement; accordingly, if the
Company fails to comply with this Section 8.5(b), and, in order to obtain such
compliance or damages in lieu thereof, News Corp. or Merger Sub commences a suit
which results in a judgment against the Company for the Termination Fee, the
Company shall pay to News Corp. its costs and expenses (including attorneys'
fees) in connection with such suit, together with interest on the amount of the
Termination Fee, from the date such payment was

                                       35
<PAGE>
 
required to be made under this Section 8.5(b) to the date of payment, at the
rate of nine percent (9%) per annum.

     Section 8.6   Amendment or Supplement.  At any time before or after
approval of this Agreement by the stockholders of the Company and prior to the
Effective Time, this Agreement may be amended or supplemented in writing by the
Company, News Corp. and Merger Sub with respect to any of the terms contained in
this Agreement, except that following approval by the stockholders of the
Company there shall be no amendment or supplement which by law requires further
approval by such stockholders without further approval by the stockholders of
the Company.

     Section 8.7   Extension of Time, Waiver, Etc.  At any time prior to the
Effective Time, the Company and News Corp. may:

          (a) extend the time for the performance of any of the obligations or
acts of the other party;

          (b) waive any inaccuracies in the representations and warranties of
the other party contained herein or in any document delivered pursuant hereto;
or

          (c) waive compliance with any of the agreements or conditions of the
other party contained herein; provided, however, that the Company may not waive
the condition set forth in Section 7.2(d); and provided, further, that no
failure or delay by the Company or News Corp. in exercising any right hereunder
shall operate as a waiver thereof nor shall any single or partial exercise
thereof preclude any other or further exercise thereof or the exercise of any
other right hereunder.

          Any agreement on the part of a party hereto to any extension or waiver
contemplated by this Section 8.7 shall be valid only if set forth in an
instrument in writing signed on behalf of such party.

                                   ARTICLE IX

                                INDEMNIFICATION

     Section 9.1   The Merger. In the event of any threatened or actual
claim, action, suit, proceeding or investigation, whether civil, criminal or
administrative, including, without limitation, any such claim, action, suit,
proceeding or investigation in which any of the present or former officers or
directors (the "Managers") of the Company or any of the Company Subsidiaries is,
or is threatened to be, made a party by reason of the fact that he or she is or
was a stockholder, director, officer, employee or agent of the Company or any of
the Company Subsidiaries, or is or was serving at the request of the Company or
any of the Company Subsidiaries as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
whether before or after the Effective Time, the Company shall indemnify and hold
harmless, and from and after the Effective Time each of the Surviving
Corporation and News Corp. shall indemnify and hold harmless, as and to the
fullest extent permitted by applicable law (including by advancing reasonable

                                       36
<PAGE>
 
expenses promptly as reasonable statements therefor are received), each such
Manager against any losses, claims, damages, liabilities, costs, expenses
(including reasonable attorneys' fees of attorneys designated after the
Effective Time by News Corp. in the absence of conflict), judgments, fines and
amounts paid in settlement in connection with any such claim, action, suit,
proceeding or investigation, and in the event of any such claim, action, suit,
proceeding or investigation (whether arising before or after the Effective
Time), (i) if the Company (prior to the Effective Time) or News Corp. or the
Surviving Corporation (after the Effective Time) have not promptly assumed the
defense of such matter, the Managers may retain counsel satisfactory to them,
and the Company, or the Surviving Corporation and News Corp. after the Effective
Time, shall pay all reasonable fees and expenses of such counsel for the
Managers promptly, as reasonable statements therefor are received, and (ii) the
Company, or the Surviving Corporation and News Corp. after the Effective Time,
will use their respective best efforts to assist in the defense of any such
matter; provided, however, that neither the Company nor the Surviving
Corporation or News Corp. shall be liable for any settlement effected without
its prior written consent (which consent shall not be unreasonably withheld);
and provided, further, that the Surviving Corporation and News Corp. shall have
no obligation under the foregoing provisions of this Section 9.1 to any Manager
when and if a court of competent jurisdiction shall ultimately determine, and
such determination shall have become final and non-appealable, that
indemnification of such manager in the manner contemplated hereby is prohibited
by applicable law. Upon the finality of any such determination that the
Surviving Corporation or News Corp. is not liable for any such indemnification
claims, the Manager will reimburse News Corp. and the Surviving Corporation for
any reasonable fees, expenses and costs incurred by News Corp. or the Surviving
Corporation in connection with the defense of such claims. Any Manager wishing
to claim indemnification under this Section 9.1, upon learning of any such
claim, action, suit, proceeding or investigation, shall notify the Company and,
after the Effective Time, the Surviving Corporation  and News Corp, thereof
(provided that the failure to give such notice shall not affect any obligations
hereunder, except to the extent that the indemnifying party is actually and
materially prejudiced thereby). News Corp. and the Company agree that all rights
to indemnification existing in favor of the Managers, as provided in the
Certification of Incorporation or Bylaws of the Company as in effect as of the
date hereof, and in any agreement between the Company and any Manager with
respect to matters occurring prior to the Effective Time, shall survive the
Merger to the extent permitted by applicable law. The Surviving Corporation and
News Corp. further covenant not to amend or repeal any provisions of the
Certification of Incorporation or Bylaws of the Company in any manner which
would adversely affect the indemnification or exculpatory provisions contained
therein. The provisions of this Section 9.1 are intended to be for the benefit
of, and shall be enforceable by, each indemnified party and his or her heirs and
representatives.

     Section 9.2   Directors' and Officers' Insurance. For six years from
the Effective Time, the Surviving Corporation shall either (x) maintain in
effect the Company's current directors' and officers' liability insurance
covering those Managers who are currently covered on the date of this Agreement
by the Company's directors' and officers' liability insurance policy (a copy of
which has been heretofore delivered to News Corp.); provided, however, that the
Surviving Corporation may substitute for such Company policies, policies with at
least the same coverage containing terms and conditions which are no less
advantageous to the Manager; and provided, further, that said substitution does
not result in any gaps or lapses in coverage with respect to matters occurring
prior to the Effective Time or (y) to the extent applicable, cause the News
Corp.'s directors' and officers'

                                       37
<PAGE>
 
liability insurance policy with respect to those matters covered by the
Company's directors' and officers' liability insurance policy. The provisions of
this Section 9.2 are intended to be for the benefit of, and shall be enforceable
by, each Manager and his or her heirs and representatives.

                                   ARTICLE X

                                 MISCELLANEOUS

     Section 10.1   No Survival of Representations and Warranties.  None of
the representations and warranties in this Agreement or in any instrument
delivered pursuant to this Agreement shall survive the Merger or the termination
of this Agreement pursuant to Article VIII. All of the covenants and agreements
in this Agreement shall survive the Merger indefinitely. Except for the
covenants and agreements contained in Sections 6.3 and 6.6 and this Article X,
none of the covenants and agreements contained in this Agreement shall survive
the termination of this Agreement pursuant to Article VIII.

     Section 10.2   Expenses.  Except as provided in Section 8.5 hereof,
whether or not the Merger is consummated, all costs and expenses incurred in
connection with this Agreement and the Transactions shall be paid by the party
incurring such expenses, except that the expenses incurred in connection with
the preparation and printing of the Proxy Statement/Prospectus shall be paid in
equal shares by the Company and News Corp. (other than attorneys' and
accountants' fees, which shall be borne by the party incurring them).

     Section 10.3   Counterparts.  This Agreement may be executed in two or
more counterparts, all of which shall be considered the same agreement.

     Section 10.4   Governing Law.  THIS AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE. News Corp.
hereby appoints News America Publishing Incorporated, 1211 Avenue of the
Americas, New York, New York 10036, Attention: Arthur M. Siskind, as its
authorized agent (the "Authorized Agent") upon which process may be served in
any such action arising out of or based upon this Agreement or the Transactions
that may be instituted in any Court by any party hereto and expressly consents
to the jurisdiction of any such Court, but only in respect of any such action,
and waives any other requirements of or objections to personal jurisdiction with
respect thereto. News Corp. represents and warrants that the Authorized Agent
has agreed to act as said agent for service of process, and News Corp. agrees to
take any and all action, including the filing of any and all documents and
instruments, that may be necessary to continue such appointment in full force
and effect as aforesaid. If the Authorized Agent shall cease to act as News
Corp.'s agent for service of process, News Corp. shall appoint without delay
another such agent and notify the Company of such appointment. With respect to
any such action in the Courts, service of process upon the Authorized Agent and
written notice of such service to News Corp. shall be deemed, in every respect,
effective service of process upon News Corp.

     Section 10.5   Specific Performance.  Each of the parties acknowledges
and agrees that the other parties would be damaged irreparably in the event any
of the provisions of this Agreement are

                                       38
<PAGE>
 
not performed in accordance with their specific terms or otherwise are breached.
Accordingly, each of the parties agrees that the other parties shall be entitled
to an injunction or injunctions to prevent breaches of the provisions of this
Agreement and to enforce specifically this Agreement and the terms and
provisions hereof in any action instituted in any court of the United States or
any state thereof having jurisdiction over the parties and the matter, in
addition to any other remedy to which they may be entitled, at law or in equity.

     Section 10.6   Notices.  All notices and other communications hereunder
shall be in writing and shall be deemed given if delivered by hand, mailed by
registered or certified mail (return receipt requested) or sent by prepaid
overnight courier (with proof of service) or confirmed facsimile transmission to
the parties as follows (or at such other addresses for a party as shall be
specified by like notice) and shall be deemed given on the date on which so
hand-delivered, mailed, delivered or sent by confirmed facsimile transmission:

          To the Company:

               Heritage Media Corporation
               13355 Noel Road, Suite 1500
               Dallas, Texas 75240
               Facsimile: (972) 702-7382
               Attn: David N. Walthall

          with a copy (which shall not constitute notice) to:

               Crouch & Hallett, L.L.P.
               717 N. Harwood, 14th Floor
               Dallas, Texas 75201
               Facsimile: (214) 953-3154
               Attn: Bruce H. Hallett, Esq.

          To News Corp. or Merger Sub:

               The News Corporation Limited
               c/o News America Publishing Incorporated
               1211 Avenue of the Americas
               New York, New York 10036
               Facsimile: (212) 768-2029
               Attn: Arthur M. Siskind, Esq.

                                       39
<PAGE>
 
          with a copy (which shall not constitute notice) to:

               Squadron, Ellenoff, Plesent & Sheinfeld, LLP
               551 Fifth Avenue
               New York, New York 10176
               Facsimile: (212) 697-6686
               Attn: Joel I. Papernik, Esq.

     Section 10.7   Miscellaneous.  This Agreement:

          (a) together with the Exhibits and the Schedules, constitutes the
entire agreement, and supersedes all other prior agreements and understandings,
both written and oral, between the parties with respect to the subject matter
hereof and thereof, including without limitation the Confidentiality Agreement
between the Company and News Corp., dated as of January 27, 1997;

          (b) is not intended to and shall not confer upon any person other than
the parties hereto any rights or remedies hereunder or by reason hereof, except
as provided in Article IX hereof; and,

          (c) shall not, nor shall any of the rights or interests hereunder, be
assigned by any party hereto or assignable by operation of law or otherwise
without the prior written consent of the other parties; provided, however, that
News Corp. may assign its rights under this Agreement to any News Corp.
Subsidiary so long as News Corp. remains responsible for all of its obligations
hereunder.

     Section 10.8   Headings.  The headings contained in this Agreement are
for reference purposes and shall not affect in any way the meaning or
interpretation of this Agreement.

     Section 10.9   Severability.  Any term or provision of this Agreement
which is invalid or unenforceable in any jurisdiction shall, as to that
jurisdiction, be ineffective to the extent of such invalidity or
unenforceability without rendering invalid or unenforceable the remaining terms
and provisions of this Agreement or affecting the validity or enforceability of
any of the terms or provisions of this Agreement in any other jurisdiction. If
any provision of this Agreement is so broad as to be unenforceable, the
provision shall be interpreted to be only so broad as is enforceable.

                                       40
<PAGE>
 
     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and delivered as of the date first above written.


                                      HERITAGE MEDIA CORPORATION


                                      By:
                                          --------------------------------
                                          Name:
                                          Title:



                                      THE NEWS CORPORATION LIMITED


                                      By:
                                          --------------------------------
                                          Arthur M. Siskind
                                          Director



                                      HMC ACQUISITION CORP.


                                      By:
                                          --------------------------------
                                          Name:
                                          Title:

                                       41

<PAGE>
 
                                                                       Exhibit 2


                           AGREEMENT OF JOINT FILING

        Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of 1934,
the undersigned hereby consent to the joint filing of a single Schedule 13D on
their behalf and to the joint filing of any single amended Schedule 13D
statements thereto. With respect to the ownership by each of the undersigned of
shares of Common Stock of International Family Entertainment, Inc. The
undersigned hereby further agree that this statement may be executed in any
number of counterparts, each of which when so executed shall be deemed to be an
original, but all of which counterparts shall together constitute one and the
same instrument.

Dated: as of August 28, 1997


                                        THE NEWS CORPORATION LIMITED


                                        By: /s/ Arthur M. Siskind
                                           -------------------------------------
                                           Name:  Arthur M. Siskind
                                           Title: Director



                                            /s/ K. Rupert Murdoch
                                           -------------------------------------
                                           K. Rupert Murdoch



                                        HERITAGE MEDIA CORPORATION
                                        (f/k/a HMC Acquisition Corp.)


                                        By: /s/ Arthur M. Siskind
                                           -------------------------------------
                                           Name:  Arthur M. Siskind
                                           Title: Director
 


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