UNITED STATES CELLULAR CORP
DEF 14A, 1994-04-12
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of the
                 Securities Exchange Act of 1934 (Amendment No.   )

    Filed by the registrant /X/
    Filed by a party other than the registrant / /
    Check the appropriate box:
    / /  Preliminary proxy statement
    /X/  Definitive proxy statement
    / /  Definitive additional materials
    / /  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                       United States Cellular Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                       United States Cellular Corporation
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of filing fee (Check the appropriate box):

/X/  $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1) Title of each class of securities to which transactions applies:

                                 N/A
- ------------------------------------------------------------------------
     (2) Aggregate number of securities to which transactions apply:

                                 N/A
- ------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction completed
         pursuant to Exchange Act Rule 0-11 (1):

                                 N/A
- ------------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:

                                 N/A
- ------------------------------------------------------------------------
   / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

     (1) Amount previously paid:

                                N/A
- ------------------------------------------------------------------------
     (2) Form, schedule or registration statement no.:

                                N/A
- ------------------------------------------------------------------------
     (3) Filing party:

                                N/A
- ------------------------------------------------------------------------
     (4) Date filed:

                                N/A
- ------------------------------------------------------------------------

- ------------
1  Set forth the amount on which the filing fee is calculated and state how it
   was determined.

<PAGE>
UNITED STATES CELLULAR CORPORATION
8410 West Bryn Mawr Avenue
Suite 700
Chicago, Illinois 60631

                                                                          [LOGO]

                                                  April 12, 1994
Dear Shareholders:

    You  are  cordially  invited  to  attend  the  Company's  Annual  Meeting on
Thursday, May 5, 1994, at 10:00 a.m., Chicago time, at Harris Trust and  Savings
Bank,  111 West Monroe Street, 8th  Floor, Chicago, Illinois, in the Auditorium.
At the meeting, we will report on the plans and accomplishments of United States
Cellular Corporation.

    The formal notice of the meeting, Proxy Statement and 1993 Annual Report are
enclosed. The Proxy Statement  contains information about  the nominees for  the
Board  of Directors.  Class I  directors are  being elected  at the  1994 annual
meeting by the holder of Series A  Common Shares and shares of Preferred  Stock.
In  addition,  all  shareholders are  being  asked  to ratify  the  selection of
independent public  accountants  for  the  current fiscal  year.  The  Board  of
Directors  recommends a vote "FOR"  the nominees and the  proposal to ratify the
selection of the independent public accountants.

    The Board of Directors  and members of  our management team  will be at  the
Annual Meeting to discuss our record of achievement and plans for the future. We
would  like to have as many shareholders as possible represented at the meeting.
Therefore, please sign and return the enclosed proxy, whether or not you plan to
attend the meeting.

    If you  have any  questions prior  to the  Annual Meeting,  please call  the
External Reporting Department at (312) 399-8900.

    We look forward with pleasure to visiting with you at the Annual Meeting.

                            With very best regards,

/s/ LeRoy T. Carlson, Jr.                              /s/ H. Donald Nelson
LeRoy T. Carlson, Jr.                                  H. Donald Nelson
Chairman                                               President and
                                                       Principal Executive
                                                       Officer
<PAGE>
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                      AND
                                PROXY STATEMENT

To the Shareholders of

                       UNITED STATES CELLULAR CORPORATION

    The   Annual  Meeting  of   the  Shareholders  of   United  States  Cellular
Corporation, a Delaware corporation  (the "Company" or "USM"),  will be held  at
Harris  Trust  and Savings  Bank, 111  West Monroe  Street, 8th  Floor, Chicago,
Illinois, in the Auditorium,  on Thursday, May 5,  1994, at 10:00 a.m.,  Chicago
time, for the following purposes:

    1.  to elect two Class I directors;

    2.  to  ratify  the selection  of  Arthur Andersen  &  Co. as  the Company's
        independent public accountants for the current fiscal year; and

    3.  to transact such other business as may properly come before the  meeting
        or any adjournments or postponements thereof.

    This  Notice of Annual Meeting of  Shareholders and Proxy Statement is first
being sent to shareholders on or about April 12, 1994.

    The Board of Directors  would like to have  all shareholders represented  at
the  Annual Meeting. If  you do not expect  to be present,  please sign and mail
your proxy in the enclosed self-addressed  envelope to Harris Trust and  Savings
Bank,  311 West Monroe  Street, Chicago, Illinois  60606. You have  the power to
revoke your proxy at any time before it is voted, and the giving of a proxy will
not affect your right to vote in person if you attend the Annual Meeting.

    The Board of Directors has fixed the close of business on March 7, 1994,  as
the record date for the determination of shareholders entitled to notice of, and
to  vote at, the Annual  Meeting. On March 7,  1994, the Company had outstanding
43,739,215 Common Shares, par value $1.00  per share (excluding 426 shares  held
by  the Company), 33,005,877 Series A Common  Shares, par value $1.00 per share,
and 188,284 shares of  Preferred Stock, par value  $1.00 per share. Except  with
respect  to the election of  the two Class I  directors, each of the outstanding
Common Shares is entitled to one vote  on all matters to come before the  Annual
Meeting. Each of the outstanding Series A Common Shares is entitled to ten votes
and each share of Preferred Stock is entitled to one vote on all matters to come
before the Annual Meeting. On the record date, Telephone and Data Systems, Inc.,
an  Iowa corporation ("TDS"), was the sole  holder of Series A Common Shares and
shares of Preferred Stock and  will elect both Class  I directors at the  Annual
Meeting.  Therefore,  proxies are  being requested  from  the holders  of Common
Shares only  in connection  with the  ratification of  the selection  of  Arthur
Andersen & Co.

                               VOTING INFORMATION

    The holder of Series A Common Shares and shares of Preferred Stock may, with
respect  to the election of the Class I  directors to be elected by the Series A
Common Shares  and shares  of Preferred  Stock, vote  FOR the  election of  such
director  nominees or WITHHOLD  authority to vote for  such director nominees. A
shareholder may, with respect to the proposal to ratify the selection of  Arthur
Andersen  & Co.  as the Company's  independent public accountants  for 1994, (i)
vote FOR  ratification, (ii)  vote AGAINST  ratification or  (iii) ABSTAIN  from
voting  on the proposal. All properly executed and unrevoked proxies received in
the accompanying form in time for the  1994 Annual Meeting will be voted in  the
manner  directed therein.  If no  direction is  made, a  proxy by  the holder of
Series A Common  Shares and  shares of  Preferred Stock  will be  voted FOR  the
election  of the  named director nominees  to serve  as Class I  directors and a
proxy by any shareholder will be voted FOR the proposal to ratify the  selection
of  Arthur Andersen  & Co. as  the Company's independent  public accountants for
1994. If a proxy  indicates that all  or a portion of  the votes represented  by
such  proxy  are not  being  voted with  respect  to a  particular  matter, such
non-votes will not be  considered present and entitled  to vote on such  matter,
although  such votes  may be  considered present and  entitled to  vote on other
matters and will count for purposes of determining the presence of a quorum.

                                       1
<PAGE>
    The election of the Class I directors to be elected by the holder of  Series
A Common Shares and shares of Preferred Stock requires the affirmative vote of a
plurality  of  the voting  power of  the Series  A Common  Shares and  shares of
Preferred Stock present in person or  represented by proxy and entitled to  vote
on such matter at the Annual Meeting. Accordingly, if a quorum is present at the
Annual Meeting, each person receiving the greatest number of votes by the holder
of  Series A  Common Shares and  shares of  Preferred Stock with  respect to the
election of  such Class  I  director will  be  elected to  serve  as a  Class  I
director.  Since  the  election  of  each Class  I  director  requires  only the
affirmative vote of  a plurality  of the  voting power  of the  Series A  Common
Shares  and shares of Preferred Stock present  in person or represented by proxy
and entitled to vote with respect to such matter, withholding authority to  vote
for  the  nominee and  non-votes with  respect to  the election  of the  Class I
directors will not affect the outcome of the election of the Class I directors.

    If a  quorum is  present at  the  Annual Meeting,  the ratification  of  the
selection  of  Arthur  Andersen  &  Co.  as  the  Company's  independent  public
accountants for 1994 requires the affirmative  vote of a majority of the  voting
power of the Common Shares, Series A Common Shares and shares of Preferred Stock
voting  together and present in  person or represented by  proxy and entitled to
vote on such matter at the Annual Meeting. A vote to abstain from voting on such
proposal will be treated as a vote against such proposal. Non-votes with respect
to such proposal will not affect  the determination of whether such proposal  is
approved.

                             ELECTION OF DIRECTORS

    The  Company's Board of Directors is divided into three classes. Every year,
one of the classes is elected to  serve for three years. At the Annual  Meeting,
two  Class I directors will be elected for  terms of three years, or until their
successors are  elected and  qualified. The  nominees for  election as  Class  I
directors  are identified in the table below.  In the event any nominee, who has
expressed an intention  to serve if  elected, fails to  stand for election,  the
persons  named in the  proxy presently intend  to vote for  a substitute nominee
designated by the Board of Directors.

NOMINEES

              CLASS I DIRECTORS--TERMS SCHEDULED TO EXPIRE IN 1997

    The following persons, if elected at  the Annual Meeting of Shareholders  on
May  5, 1994, will  serve as Class I  directors for a period  of three years, or
until their successors are elected and qualified.

           NOMINEES FOR ELECTION BY HOLDER OF SERIES A COMMON SHARES
                         AND SHARES OF PREFERRED STOCK

<TABLE>
<CAPTION>
                                                                                                      SERVED AS
                                                              POSITION WITH THE COMPANY               DIRECTOR
                 NAME                       AGE                AND PRINCIPAL OCCUPATION                 SINCE
- ---------------------------------------     ---     ----------------------------------------------  -------------
<S>                                      <C>        <C>                                             <C>
H. Donald Nelson.......................         60  President (principal executive                      1984
                                                     officer) and Director of the Company
LeRoy T. Carlson.......................         77  Director of the Company                             1987
                                                     and Chairman of TDS
</TABLE>

    H. Donald Nelson has been the President (principal executive officer) of the
Company for more than five years.

    LeRoy T. Carlson has been the Chairman  of TDS for more than five years  and
is  a member of  its Board of Directors.  He is the father  of LeRoy T. Carlson,
Jr., and Walter C.D. Carlson.

    Mr. Nelson and  Mr. Carlson are  both currently Class  I directors and  were
previously elected by TDS as the sole holder of Series A Common Shares.

OTHER DIRECTORS

    The  following persons  are currently directors  of the  Company whose terms
will continue following the Annual Meeting.

                                       2
<PAGE>
             CLASS II DIRECTORS--TERMS SCHEDULED TO EXPIRE IN 1995

    The following persons were elected at the Annual Meeting of Shareholders  on
May  22, 1992, to  serve as Class II  directors for a period  of three years, or
until their successors are elected and qualified.

<TABLE>
<CAPTION>
                                                                POSITION WITH THE COMPANY                SERVED AS
                 NAME                        AGE                 AND PRINCIPAL OCCUPATION             DIRECTOR SINCE
- ---------------------------------------      ---      ----------------------------------------------  ---------------
<S>                                      <C>          <C>                                             <C>
Murray L. Swanson......................          51   Director of the Company and Executive Vice              1987
                                                        President-Finance of TDS
Paul-Henri Denuit......................          59   Director of the Company and Chief Executive             1988
                                                        Officer and Managing Director of S.A.
                                                        Coditel
</TABLE>

    Murray L.  Swanson  has  been Executive  Vice  President-Finance  and  chief
financial  officer of TDS for  more than five years.  Mr. Swanson also serves on
the Board of Directors of TDS and American Paging, Inc. ("APP"), a subsidiary of
TDS which provides radio paging services.

    Paul-Henri Denuit was  appointed a director  of the Company  in 1988.  Since
1971,  he has served  as Chief Executive  Officer and Managing  Director of S.A.
Coditel, which  is  a  principal  shareholder  of  the  Company.  See  "Security
Ownership of Certain Beneficial Owners and Management." Mr. Denuit was appointed
as  a director of the  Company pursuant to the terms  of a Common Stock Purchase
Agreement dated April 24, 1987, between the Company and S.A. Coditel.

    Mr. Swanson was elected by TDS as the sole holder of Series A Common  Shares
and  shares of  Preferred Stock  and Mr.  Denuit was  elected by  the holders of
Common Shares.

             CLASS III DIRECTORS--TERMS SCHEDULED TO EXPIRE IN 1996

    The following persons were elected at the Annual Meeting of Shareholders  on
May  13, 1993, to serve as  Class III directors for a  period of three years, or
until their successors are elected and qualified.

<TABLE>
<CAPTION>
                                                                POSITION WITH THE COMPANY                SERVED AS
                 NAME                        AGE                 AND PRINCIPAL OCCUPATION             DIRECTOR SINCE
- ---------------------------------------      ---      ----------------------------------------------  ---------------
<S>                                      <C>          <C>                                             <C>
LeRoy T. Carlson, Jr...................          47   Chairman and Director of the Company and                1984
                                                        President of TDS
Walter C. D. Carlson...................          40   Director of the Company and Partner, Sidley &           1989
                                                        Austin, Chicago, Illinois
Allan Z. Loren.........................          55   Director of the Company and President and CEO           1992
                                                        of Galileo International
</TABLE>

    LeRoy T. Carlson, Jr., was appointed Chairman of the Company in 1989. He has
been the President of TDS for more  than five years. Mr. Carlson also serves  on
the  Board of Directors of TDS and of APP, and is the Chairman of APP. He is the
son of LeRoy T. Carlson and the brother of Walter C.D. Carlson.

    Walter C.D. Carlson has been  a partner of the law  firm of Sidley &  Austin
for more than five years. He also serves on the Board of Directors of TDS. He is
the son of LeRoy T. Carlson and the brother of LeRoy T. Carlson, Jr.

    On  April 6,  1994, it  was announced  that Mr.  Allan Z.  Loren resigned as
President and Chief Executive Officer of Galileo International and that he  will
be  joining  American  Express Company  as  Executive Vice  President  and Chief
Information Officer. Prior to his assignment at Galileo International, Mr. Loren
was President  and  CEO  of  Covia  Partnership,  which  combined  with  Galileo
International  in 1993 to become the world's largest global computer reservation
system. Before that, Mr.  Loren was President of  Apple USA with  responsibility
for  Apple's domestic marketing,  sales, customer service  and distribution. Mr.
Loren  also  previously  held  a  number  of  senior  executive,  technical  and
operational positions with CIGNA, a major insurance company.

    Mr.  Loren was elected  by the holders  of Common Shares.  LeRoy T. Carlson,
Jr., and Walter C.D. Carlson were elected by TDS as the sole holder of Series  A
Common Shares and shares of Preferred Stock.

                                       3
<PAGE>
                            COMMITTEES AND MEETINGS

    The  Board of Directors of the Company held six meetings during 1993. All of
the directors attended at least  75% of the meetings  of the Board of  Directors
held in 1993.

    The  Board  of Directors  does  not presently  have  a formal  nominating or
compensation committee. The  audit committee  of the Board  of Directors,  among
other  things, determines  audit policies,  reviews external  and internal audit
reports and  reviews recommendations  made by  the Company's  internal  auditing
staff  and independent  public accountants. The  audit committee  is composed of
Messrs. Walter C.D. Carlson  (chairman), Paul-Henri Denuit  and Allan Z.  Loren.
The  audit committee held  four meetings in  1993. All of  the committee members
attended at least 75% of the meetings of the audit committee.

                               EXECUTIVE OFFICERS

    Set forth  below is  a table  identifying other  executive officers  of  the
Company who are not identified in the tables regarding the election of directors
of the Company.

<TABLE>
<CAPTION>
                   NAME                        AGE                        POSITION WITH COMPANY
- ------------------------------------------  ---------  -----------------------------------------------------------
<S>                                         <C>        <C>
Daniel R. Croft...........................  39         Vice President-Marketing
Joyce V. Gab Kneeland.....................  36         Vice President-Central Operations
Geoffrey D. Gieske........................  50         Vice President-Human Resources
Richard W. Goehring.......................  44         Vice President-Engineering
Kenneth R. Meyers.........................  40         Vice President-Finance and Treasurer
David P. Rivoira..........................  52         Vice President-Customer Service
Edward W. Towers..........................  46         Vice President-Market and Business Development
James D. West.............................  41         Vice President-Information Services
Phillip A. Lorenzini......................  42         Controller
Stephen P. Fitzell........................  40         Secretary
</TABLE>

    Daniel  R.  Croft joined  the  Company as  Director  of Marketing  and Sales
Operations in  1990 and  was appointed  Vice President-Marketing  Operations  in
1991.   Effective   January  1,   1994,  Mr.   Croft   was  appointed   as  Vice
President-Marketing. Prior  to joining  the Company,  he was  Vice President  of
Centel Cellular Company for over five years.

    Joyce  V. Gab Kneeland  was appointed as  Vice President-Central Operations,
effective January 1,  1994. Prior to  that she was  the Vice  President-Customer
Service and Administration of the Company for more than five years.

    Geoffrey D. Gieske joined the Company and was appointed Vice President-Human
Resources  in 1993. Prior to joining the  Company, Mr. Gieske was Vice President
of Human Resources of Ecolab, Inc. since  1988, and before that he was  employed
at  Tenneco, Inc. for  over five years  in various capacities,  most recently as
Vice President of Human Resources of the automotive division.

    Richard W. Goehring has been  Vice President-Engineering of the Company  for
more than five years.

    Kenneth  R. Meyers has been the  Vice President-Finance and Treasurer of the
Company for more than five years.

    David P.  Rivoira was  appointed Vice  President-Customer Service  effective
January  1, 1994. Prior to that, he  was General Manager of the Southeast Region
of the Company since 1989.

    Edward W. Towers has been Vice President-Market and Business Development  of
the Company for more than five years.

    James  D. West  was appointed  Vice President-Information  Services in 1992.
Prior to that  he was employed  at Andersen  Consulting for over  five years  in
various capacities, most recently as an associate partner.

    Phillip  A. Lorenzini was appointed principal accounting officer in 1993. He
has been  the Controller  since 1989.  Prior to  that, he  was the  Director  of
Financial Administration in the Western Region Product Division of United States
Gypsum Co.

                                       4
<PAGE>
    Stephen  P. Fitzell has been the Secretary of the Company for more than five
years. He joined  the law firm  of Sidley &  Austin as counsel  in 1989 and  was
named  a partner  of that firm  in 1990. Prior  to joining Sidley  & Austin, Mr.
Fitzell was  an associate  and  later a  director with  the  law firm  of  Pope,
Ballard, Shepard & Fowle, Ltd., from 1982 to 1989.

    All  of the  Company's executive  officers devote all  of their  time to the
affairs of  the  Company, except  for  LeRoy T.  Carlson,  Jr., and  Stephen  P.
Fitzell. Edward W. Towers is employed by TDS, but devotes all of his time to the
affairs  of the Company.  LeRoy T. Carlson, Jr.,  who is employed  by TDS as its
President and chief  executive officer, devotes  a portion of  his time in  that
capacity to the affairs of the Company. Mr. Fitzell is a practicing attorney.

                             EXECUTIVE COMPENSATION

SUMMARY OF COMPENSATION

    The  following table sets  forth compensation information  for the President
and Principal  Executive  Officer  of  the Company  and  the  four  most  highly
compensated  executive officers other than the President and Principal Executive
Officer for services rendered during the year ended December 31, 1993.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                             LONG-TERM COMPENSATION
                                                         ANNUAL COMPENSATION(2)        -----------------------------------
                                                    ---------------------------------     AWARDS OF          ALL OTHER
          NAME AND PRINCIPAL POSITION(1)              YEAR      SALARY(3)   BONUS(4)   OPTIONS/SARS(5)    COMPENSATION(6)
- --------------------------------------------------  ---------  -----------  ---------  ----------------  -----------------
<S>                                                 <C>        <C>          <C>        <C>               <C>
H. Donald Nelson                                         1993  $   206,375  $  35,360            600         $   4,714
 President (principal executive officer)                 1992  $   191,375  $  62,500            600         $   3,072
                                                         1991  $   176,167  $  58,000          7,624         $   2,585

Daniel R. Croft                                          1993  $   145,566  $  25,281            800         $   2,343
 Vice President - Marketing Operations                   1992  $   137,667  $  41,890            800         $     705
                                                         1991  $   126,417  $  40,000         10,165         $      --

Joyce V. Gab Kneeland                                    1993  $   124,141  $  22,207            600         $   2,193
 Vice President - Customer Service and                   1992  $   114,667  $  39,270            600         $     830
 Administration                                          1991  $   102,333  $  36,000          7,624         $     552

Richard W. Goehring                                      1993  $   149,625  $  28,185            600         $   1,799
 Vice President - Engineering                            1992  $   138,583  $  49,680            600         $     894
                                                         1991  $   126,417  $  48,000          7,624         $     516

Kenneth R. Meyers                                        1993  $   126,310  $  22,207            600         $   2,217
 Vice President - Finance and Treasurer                  1992  $   118,667  $  40,590            600         $     854
                                                         1991  $   109,583  $  36,000          7,624         $     622
<FN>
- ----------
(1)  Mr.  LeRoy  T.  Carlson,  Jr.,   Chairman  of  the  Company,  receives   no
     compensation  from  the  Company.  Mr. Carlson  is  compensated  by  TDS in
     connection with his services for TDS  and all TDS subsidiaries. The  titles
     of Daniel R. Croft and Joyce V. Gab Kneeland were changed effective January
     1, 1994, as indicated above under "Executive Officers."
(2)  Does  not include the  discount amount of any  employee stock purchase plan
     since  such  plans  are  generally  available  to  all  eligible   salaried
     employees. Does not include the value of any perquisites and other personal
     benefits,  securities  or  property,  since the  aggregate  amount  of such
     compensation is the lesser of either $50,000 or 10% of the total of  annual
     salary and bonus reported for the named executive officers above.
(3)  Represents  the dollar value  of base salary (cash  and non-cash) earned by
     the named executive officer during the fiscal year identified.
(4)  Represents the dollar  value of  bonus (cash  and non-cash)  earned by  the
     named  executive officer during the fiscal year identified. The bonuses for
     1993 have not  yet been determined.  The dollar amounts  in 1993  represent
     advance  payments  which  were  authorized by  the  Chairman  to  all named
     executive officers of up to 75% of the bonus expected to be paid for  1993.
     See "Executive Officer Compensation Report by the Chairman."
(5)  Represents  the number of shares of common  stock of the Company subject to
     stock options ("Options")  awarded during  the fiscal  year identified.  No
     stock  appreciation rights ("SARs")  were awarded, either  on a stand-alone
     basis or in tandem with Options, during any of the identified fiscal years.
</TABLE>

                                       5
<PAGE>
<TABLE>
<S>  <C>
(6)  Includes contributions for the benefit of the named executive officer under
     the TDS Tax-Deferred Savings Plan ("TDSP") and the taxable dollar value  of
     any  insurance premiums paid during the covered fiscal year with respect to
     term  life  insurance  for  the  benefit  of  the  named  executive  ("Life
     Insurance"), as indicated below for 1993:
</TABLE>

<TABLE>
<CAPTION>
                      H. DONALD NELSON   DANIEL R. CROFT   JOYCE V. GAB KNEELAND    RICHARD W. GOEHRING    KENNETH R. MEYERS
                      -----------------  ---------------  -----------------------  ---------------------  -------------------
<S>                   <C>                <C>              <C>                      <C>                    <C>
TDSP                      $   1,542         $   2,216            $   2,093               $   1,799             $   2,115
Life Insurance                3,172               127                  100                      --                   102
                            -------           -------              -------                 -------               -------
                          $   4,714         $   2,343            $   2,193               $   1,799             $   2,217
                            -------           -------              -------                 -------               -------
                            -------           -------              -------                 -------               -------
</TABLE>

GENERAL INFORMATION REGARDING OPTIONS AND SARS

    The following tables show, as to the executive officers who are named in the
Summary Compensation Table, information regarding Options and/or SARs.

                      INDIVIDUAL OPTION/SAR GRANTS IN 1993

<TABLE>
<CAPTION>
                                                                                          POTENTIAL REALIZABLE
                                                                                                  VALUE
                                  NUMBER OF                                              AT ASSUMED ANNUAL RATES
                                  SECURITIES  % OF TOTAL                                     OF STOCK PRICE
                                  UNDERLYING   OPTIONS/                                       APPRECIATION
                                  OPTIONS/   SARS GRANTED                                  FOR OPTION TERM(5)
                                    SARS          TO        EXERCISE MARKET   EXPIRATION -----------------------
              NAME                GRANTED(1) EMPLOYEES(2)   PRICE(3) PRICE(4)   DATE       0%      5%      10%
- --------------------------------  ---------  ------------   -------  -------  ---------  ------  ------  -------
<S>                               <C>        <C>            <C>      <C>      <C>        <C>     <C>     <C>
H. Donald Nelson................     600          4.1%      $ 15.67  $ 21.25   11/1/97   $3,350  $6,675  $10,650
Daniel R. Croft.................     800          5.5%      $ 15.67  $ 21.25   11/1/97   $4,450  $8,900  $14,200
Joyce V. Gab Kneeland...........     600          4.1%      $ 15.67  $ 21.25   11/1/97   $3,350  $6,675  $10,650
Richard W. Goehring.............     600          4.1%      $ 15.67  $ 21.25   11/1/97   $3,350  $6,675  $10,650
Kenneth R. Meyers...............     600          4.1%      $ 15.67  $ 21.25   11/1/97   $3,350  $6,675  $10,650
<FN>
- ------------
(1)  Represents  number of USM shares underlying Options/SARs which were awarded
     for the named  executive during the  fiscal year. No  SARs were granted  or
     awarded in 1993. On February 1, 1991, the named officers received awards of
     Options  for shares  which could  vary between 80%  and 120%  of a targeted
     amount based  on performance.  Therefore, 80%  of the  targeted amount  was
     awarded on the grant date, and each year for six years an additional number
     of  shares,  up to  40% of  the targeted  amount, may  be awarded  based on
     performance for  the prior  year. The  minimum amount  scheduled to  become
     exercisable  each year is 1,600  shares for Mr. Croft  and 1,200 shares for
     all other named  executive officers.  Any amount over  such minimum  amount
     which is awarded based on performance in any year is shown above as a grant
     in that year.
(2)  Represents  the percent of total USM shares underlying Options/SARs awarded
     to employees during the fiscal year.
(3)  Represents the exercise price of the Options which is equal to the  average
     market  price of Common Shares for the 20 consecutive trading days ended on
     the grant date of February 1, 1991.
(4)  Represents the fair market  value of the Common  Shares on the award  date,
     based on the closing price on the American Stock Exchange.
(5)  Represents  the  potential  realizable  value  of  each  grant  of Options,
     assuming that the market price of  Common Shares appreciates in value  from
     the  award date to the  end of the Option  term at the indicated annualized
     rates.
</TABLE>

                                       6
<PAGE>
                AGGREGATED DECEMBER 31, 1993 OPTION/SAR VALUE(1)

<TABLE>
<CAPTION>
                                                                                   AS OF DECEMBER 31, 1993
                                                                  ----------------------------------------------------------
                                                                       NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                                            UNDERLYING                   IN-THE-MONEY
                                                                   UNEXERCISED OPTIONS/SARS(2)         OPTIONS/SARS(3)
                                                                  ------------------------------  --------------------------
                        NAME                                       EXERCISABLE    UNEXERCISABLE   EXERCISABLE  UNEXERCISABLE
- -----------------------------------------------------             -------------  ---------------  -----------  -------------
<S>                                                    <C>        <C>            <C>              <C>          <C>
H. Donald Nelson.....................................  Options          3,424           5,400      $  64,688     $ 102,020
                                                       SARs            12,000          24,000        234,750       469,500
                                                                  -------------       -------     -----------  -------------
                                                       TOTAL           15,424          29,400      $ 299,438     $ 571,520
                                                                  -------------       -------     -----------  -------------
                                                                  -------------       -------     -----------  -------------
Daniel R. Croft......................................  Options          4,565           7,200      $  86,244     $ 136,026
                                                       SARs                --              --             --            --
                                                                  -------------       -------     -----------  -------------
                                                       TOTAL            4,565           7,200      $  86,244     $ 136,026
                                                                  -------------       -------     -----------  -------------
                                                                  -------------       -------     -----------  -------------
Joyce V. Gab Kneeland................................  Options          3,424           5,400      $  64,688     $ 102,020
                                                       SARs             6,000           6,000        117,375       117,375
                                                                  -------------       -------     -----------  -------------
                                                       TOTAL            9,424          11,400      $ 182,063     $ 219,395
                                                                  -------------       -------     -----------  -------------
                                                                  -------------       -------     -----------  -------------
Richard W. Goehring..................................  Options          3,424           5,400      $  64,688     $ 102,020
                                                       SARs             6,000           6,000        117,375       117,375
                                                                  -------------       -------     -----------  -------------
                                                       TOTAL            9,424          11,400      $ 182,063     $ 219,395
                                                                  -------------       -------     -----------  -------------
                                                                  -------------       -------     -----------  -------------
Kenneth R. Meyers....................................  Options          3,424           5,400      $  64,688     $ 102,020
                                                       SARs             6,000           6,000        117,375       117,375
                                                                  -------------       -------     -----------  -------------
                                                       TOTAL            9,424          11,400      $ 182,063     $ 219,395
                                                                  -------------       -------     -----------  -------------
                                                                  -------------       -------     -----------  -------------
<FN>
- ------------
(1)  In 1993, no Options or SARs were exercised by the named executive officers.
(2)  Represents  number  of  shares  subject  to  free-standing  Options  and/or
     free-standing SARs, as indicated, as of December 31, 1993.
(3)  Represents  the aggregate dollar value of in-the-money, unexercised Options
     and/or SARs held at December 31, 1993, based on the difference between  the
     exercise  price and $34.5625, the average of  the high and low price of the
     Common Shares  on December  31, 1993,  as reported  in the  American  Stock
     Exchange Composite Transactions by THE WALL STREET JOURNAL.
</TABLE>

SUPPLEMENTAL BENEFIT AGREEMENT

    The Company has entered into a supplemental benefit agreement with H. Donald
Nelson that requires the Company to pay a supplemental retirement benefit to Mr.
Nelson.  The agreement was entered into because Mr. Nelson's employment with TDS
was terminated upon  the completion  of the  initial public  offering of  Common
Shares  of the Company in May 1988  (the "Initial Public Offering"). As a result
thereof, he no longer is  an active participant in  the TDS Pension Plan.  Under
the  supplemental benefit agreement, the Company  is obligated to pay Mr. Nelson
an amount equal  to the difference  between the retirement  benefit he  receives
from the TDS Pension Plan and that which he would have received had he continued
to  work for TDS. The Company will pay any  such benefit at the same time as Mr.
Nelson receives payments from the TDS Pension Plan. At the time of Mr.  Nelson's
withdrawal  from the TDS Pension Plan, he had 5 years of credited service. If he
had continued as  an active participant,  he would have  received credit for  16
years  of service upon retirement  at age 65. If Mr.  Nelson had continued to be
employed by  TDS, and  remained employed  through  age 65,  he would  have  been
eligible to receive an estimated annual benefit upon retirement of approximately
$50,000  under the TDS Pension Plan. Mr. Nelson is expected to receive an annual
benefit of approximately $15,000  under the TDS  Pension Plan. Accordingly,  Mr.
Nelson  is  expected to  receive an  estimated  annual benefit  of approximately
$35,000 under the supplemental  benefit agreement. Such  estimates are based  on
Mr.  Nelson's base salary,  which is included in  the summary compensation table
above, and calculations of  certain projections to age  65. The actual  benefits
payable to Mr. Nelson upon retirement will be based upon the facts that exist at
the  time and will be  determined actuarially pursuant to  the TDS Pension Plan.
Since the nature of this agreement is a defined benefit arrangement, no  amounts
related thereto are included in the Summary Compensation Table.

                                       7
<PAGE>
COMPENSATION OF DIRECTORS

    Pursuant  to a Company policy adopted in  1992, directors of the Company who
are not employees receive fees  in the amount of  $1,000 for attendance at  each
meeting of the Board of Directors and $500 for attendance at each meeting of the
Audit  Committee, and an annual fee of $12,000 per year. In 1993, each of Walter
C.D. Carlson,  Paul-Henri Denuit,  and Allan  Z. Loren  earned an  aggregate  of
$20,000  pursuant to  such policy.  In addition  Mr. Denuit  received $15,270 in
reimbursement of  travel  expenses. Directors  who  are also  employees  of  the
Company  do not  receive any  additional compensation  for services  rendered as
directors.

EXECUTIVE OFFICER COMPENSATION REPORT BY THE CHAIRMAN

    This report is submitted by LeRoy T. Carlson, Jr., Chairman of the  Company,
who in effect functions as the compensation committee of the Board of Directors.
The  Chairman, who is also  the president of TDS,  receives no compensation from
USM. As  the  President of  TDS,  the Chairman  of  the Company  represents  the
controlling shareholder of the Company.

    The  Company's  compensation policy  for executive  officers is  intended to
provide incentives for the achievement  of corporate and individual  performance
goals  and to provide compensation consistent  with the financial performance of
the Company. The  Company's policy  is based on  the belief  that the  incentive
compensation performance goals for executive officers should be based on factors
over which such officers have significant control and which are important to the
Company's  long-term success. It is also  believed that compensation paid should
be appropriate  in relation  to the  financial performance  of the  Company  and
should  be sufficient  to enable the  Company to attract  and retain individuals
possessing  the  talents  required   for  the  Company's  long-term   successful
performance.

    Executive  compensation consists of both  annual and long-term compensation.
Annual compensation consists of a base  salary and bonus. The Company  evaluates
the  base salary and bonus of each  executive officer on an annual basis. Annual
compensation decisions  are  based partly  on  annual performance  measures,  as
described  below. Long-term  compensation is  intended to  compensate executives
primarily for their contributions to  long-term increases in shareholder  value.
Long-term  compensation is generally provided through the Company's Stock Option
and Stock Appreciation Rights Plan.

    The  process  of  determining  base  salary  begins  with  establishing   an
appropriate  salary range for  each officer. Each officer's  range is based upon
the particular duties and responsibilities of  the officer, as well as  salaries
for  comparable positions  with other  companies in  the cellular  telephone and
similar industries. These other companies may include the companies included  in
the peer group index described below under "Stock Performance Chart," as well as
other  companies in  the telecommunications  industry and  other industries with
similar characteristics, to the extent considered appropriate in the judgment of
the Chairman, based on similarities  of size, function, geography or  otherwise.
No  written or formal list of specific  companies is prepared. Instead, the Vice
President of  Human  Resources of  TDS  and the  President  of USM  provide  the
Chairman  with various  sources of  information about  executive compensation at
other companies, such as compensation reported in proxy statements of comparable
companies and salary  surveys published by  various organizations. The  Chairman
uses  these sources and  makes a personal  determination of appropriate sources,
companies and ranges for each executive officer, based on the recommendations of
the President of USM with  respect to all officers  other than the President  of
USM.  The base  salary of each  officer is set  within a range  considered to be
appropriate in  the judgment  of the  Chairman  based on  an assessment  of  the
particular  responsibilities and performance of such officer taking into account
the performance of the Company (as discussed below), other comparable companies,
the industry, and the economy in general during the immediately preceding  year.
No written or formal salary survey is prepared nor is there formal documentation
of  the ranges considered appropriate in  the judgment of the Chairman. Instead,
the Chairman makes  the determination  of the  appropriate ranges  based on  the
total mix of information available to him. The salaries of the President and the
other  executive officers  are believed  to be  at or  slightly higher  than the
median of the ranges considered to be relevant in the judgment of the  Chairman.
The  ranges considered to be relevant by  the Chairman are based on his informed
judgment, using the information provided to  him by the Vice President of  Human
Resources  of TDS and the  President of USM, as  discussed above. The ranges are
not based on any formal  analysis nor is there  any documentation of the  ranges
which the Chairman considers relevant in making his compensation decisions.

                                       8
<PAGE>
    Annually,  the  nature  and  extent  of  each  executive  officer's personal
accomplishments and contributions for the  year are evaluated by the  President.
With regard to all executive officers other than the Chairman and the President,
the  President evaluates  the information  in terms  of the  personal objectives
given by the President or other direct supervisor to such executive officer  for
the  performance appraisal period. The President also makes an assessment of how
well the Company  did as a  whole during the  year and the  extent to which  the
executive  officer contributed to the results.  The primary focus of the Company
is increasing  shareholder  value through  growth,  measured in  terms  such  as
service  revenues, cellular telephones, operating cash flow and operating income
(loss). In general, the Company  believes that it has  come close to meeting  or
has  met its objectives of growth while it has managed to balance the effects of
the costs of such growth. In 1993, service revenues increased 53%,  consolidated
cellular  telephone customer units increased  73%, operating cash flow increased
115% and  operating loss  before  minority share  decreased  by 32%.  Except  as
discussed  below for the bonus program,  no specific measures of performance are
considered determinative in the base salary compensation decisions of  executive
officers.   Instead,  all  of  the  facts   and  circumstances  are  taken  into
consideration by the President and the Chairman in their executive  compensation
decisions.  Ultimately,  it  is  the  judgment  of  the  Chairman  based  on the
recommendation of the President that determines an executive's base salary based
on the total  mix of information  rather than on  relationships to any  specific
measures of performance.

    With  respect to  each officer  other than  the Chairman  and President, the
President will  make  recommendations regarding  the  1994 base  salary  to  the
Chairman,  who represents  the controlling  shareholder and  who exercises final
approval. Decisions regarding 1994 base salaries  will be made sometime in  1994
and  are anticipated to be effective for the twelve months following May 1, 1994
for all  executive officers  other  than the  President,  whose base  salary  is
anticipated  to  be effective  retroactively as  of January  1, 1994  for twelve
months.

    In addition,  the executive  officers participate  in a  bonus program.  The
objectives  of the  1993 Bonus  Program for Senior  Corporate Staff  of USM (the
"1993 Bonus  Plan") are:  (i)  to provide  suitable  incentives for  the  senior
corporate  management of  USM to extend  their best efforts  to achieve superior
results in relation to  key performance targets, (ii)  to suitably reward  USM's
senior  corporate management  team in relation  to their success  in meeting and
exceeding these performance targets,  and (iii) to help  USM attract and  retain
talented management personnel in positions of critical importance to the success
of the Company. A team performance award and an individual performance award are
available under the 1993 Bonus Plan.

    For target performance on the team and individual categories, the 1993 Bonus
Plan  was designed to generate a targeted 1993  bonus pool equal to the total of
25% of the aggregate  of the base salaries  of the Company's executive  officers
other  than the  President. Under the  1993 Bonus  Plan, the size  of the target
bonus pool is increased or decreased  depending on USM's 1993 achievements  with
respect  to the performance categories. No bonus pool is paid under such plan if
minimum performance levels  are not  achieved in these  categories. The  maximum
bonus  pool that could be generated, which would require exceptional performance
in all areas, would equal the total of 40% of the aggregate base salaries of the
Company's executive officers.  At target  performance, the bonus  pool would  be
equal to 25% of the aggregate salaries of the Company's executive officers other
than  the President. Of  this percentage, 7.5%  represents a targeted individual
performance award and a total of  17.5% represents a targeted team bonus  award.
The  targeted team  award includes  a discretionary  team award  of 3.5%  and an
objective award which represents 14% of the targeted award of 25%. The objective
performance categories  include  (i) the  increase  in net  revenue  subscribers
(4.375%  of the targeted  award), (ii) the increase  in earnings before interest
and taxes (7.0% of  the targeted award)  and (iii) the  increase in net  service
revenues  (2.625%  of  the  targeted  award).  Achievement  of  these  objective
performance categories  was  slightly under  target  in 1993,  resulting  in  an
objective  performance category bonus which  would be approximately 13% compared
to the target of 14%.

    The discretionary  team  performance  category,  representing  3.5%  of  the
targeted  award of 25%,  permits the participants to  earn bonus dollars through
USM's performance and their individual performance in areas not measured or  not
adequately  measured by objective team  performance categories. The President of
USM determines a bonus  percentage to award  for discretionary team  performance
and  presents his recommendation to the Chairman for his approval. This decision
is  made   in   a   similar   manner   to   that   described   above   for   the

                                       9
<PAGE>
base  salary  decision and  is  based primarily  on  an assessment  of  the team
performance in general, considering all facts and circumstances. This award  may
range from 40% of the targeted award for adequate performance on a team level to
160%  of the  targeted award  for outstanding performance  on a  team level. The
discretionary team bonus award has not yet been determined for 1993.

    The 1993 Bonus  Plan also  provides a  discretionary individual  performance
category,  representing 7.5%  of the targeted  percentage of 25%,  to permit the
participants  to  earn  bonus  dollars  through  USM's  performance  and   their
individual  performance in areas not measured or not adequately measured by team
performance categories. The President  of USM determines  a bonus percentage  to
award  for discretionary individual performance  and presents his recommendation
to the Chairman for his approval. This  decision is made in a similar manner  to
that  described above for the base salary  decision and is based primarily on an
assessment of the executive's  personal performance. This  award may range  from
40%  of the targeted  award for adequate  performance on an  individual basis to
160% of the targeted award for  outstanding performance on an individual  basis.
The discretionary individual bonus awards have not yet been determined for 1993.

    Although  the President and Chairman have  not yet taken action to establish
the 1993 bonus, the Chairman has approved an advance payment of a portion of the
1993 bonus to all executive officers,  including the President, in an amount  up
to  75%  of the  bonus expected  to be  paid  for 1993.  As a  result, executive
officers, including the President, received an advance bonus payment in 1993  of
75%  of an amount representing approximately 23% of their base salaries compared
to the target bonus of 25%.

    The Chairman, in effect, serves as the compensation committee. The President
of USM accumulates  and prepares various  materials, including recommended  base
salary  and bonus,  for the  annual compensation  reviews of  executive officers
other than himself for review  by the Chairman. The President's  recommendations
are reviewed, adjusted if necessary, and approved by the Chairman.

    Financial  personnel  prepare calculations  for  the President  and Chairman
which define whether the objective  performance categories discussed above  have
been  met,  exceeded  or not  met  in any  fiscal  year. The  Chairman  also has
presented to him, and has access to, numerous performance measures and financial
statistics prepared by Company  financial personnel. This financial  information
includes  the audited financial  statements of the Company,  as well as internal
financial statements such as budgets and their results, operating statistics and
various analyses.  The Chairman  will not  be limited  in his  analysis to  such
information,  and may consider  other factual or subjective  factors as he deems
appropriate in his compensation decisions.

    The base salary and  bonus ranges and actual  compensation of the  President
(principal  executive officer) of the Company are determined in a manner similar
to the  foregoing,  but  with  some differences.  In  addition  to  the  factors
described  above for all  executive officers in  general, the Chairman considers
compensation paid to  chief executive  officers of  other comparable  companies,
including  those which  are divisions  or subsidiaries  of parent  companies. No
written or formal list of specific companies is prepared. Instead, the  Chairman
is  provided with various sources of information about executive compensation at
other companies by the Vice President  of Human Resources of TDS. These  sources
include  compensation reported in  proxy statements of  comparable companies and
salary surveys  published  by various  organizations.  The Chairman  uses  these
sources and makes a personal determination of appropriate sources, companies and
ranges for the President. The base salary of the President is set within a range
considered  to  be appropriate  in  the judgment  of  the Chairman  based  on an
assessment of the  particular responsibilities and  performance of such  officer
taking  into account the performance of  the Company (as discussed above), other
comparable companies,  the  industry, and  the  economy in  general  during  the
period.  No  written  or formal  salary  survey  is prepared  nor  is  the range
considered appropriate in the judgment of the Chairman formally documented.  The
base  salary of the President was increased from $191,375 in 1992 to $207,000 in
1993, representing an increase of approximately 8%. The salary of the  President
is  believed to be at or slightly higher than the median of the range considered
to be relevant  in the  judgment of  the Chairman.  The range  considered to  be
relevant  by  the  Chairman  is  based  on  his  informed  judgment,  using  the
information provided to him by the Vice President of Human Resources of TDS,  as
discussed  above. The range is not based on any formal analysis nor is there any
documentation of the range which the  Chairman considers relevant in making  his
compensation decisions for the President. The President's 1992 bonus was $62,500
and  75% of the expected  1993 bonus, or $35,360, was  paid to the President for
1993. The Chairman has not yet taken action to establish the 1993 bonus and  the
1994  base salary.  As with  the other executive  officers, the  base salary and
compensation decisions for the

                                       10
<PAGE>
President are based on  all facts and circumstances  rather than related to  any
specific  measures  of  performance.  No specific  measures  of  performance are
considered determinative in the compensation  of the President. Instead, all  of
the  facts and circumstances are taken into consideration by the Chairman in his
executive compensation  decisions  for  the President.  Ultimately,  it  is  the
informed  judgment of the Chairman that determines  the salary and bonus for the
President, this being based on the total  mix of information rather than on  any
specific  measures of  performance. With respect  to the  President's bonus, the
Chairman does  consider the  results of  the 1993  Bonus Program  and bases  the
amount  of  the bonus  to a  large degree  upon  the results  of the  Company as
measured by the performance objectives set  by the 1993 Bonus Program.  However,
with respect to the President, the relationship of the bonus to such performance
measures  is  not  applied mechanically  and  involves a  substantial  amount of
judgment on the part of the Chairman based on the total mix of information.

    The performance of the Company also  bears upon the number of stock  options
which  will  become  awarded  and  exercisable  with  respect  to  the executive
officers. As indicated under the  table "Individual Option/SAR Grants in  1993,"
the  executive officers received an award of  Options for USM shares which could
vary between 80% and 120% of a  targeted amount based on performance. Each  year
during  the term of such options, 80%  of the targeted award becomes exercisable
and up  to  an  additional  40%  of  the  targeted  award  scheduled  to  become
exercisable in each year may be awarded based on the Company's performance. This
decision  is made in a manner similar  to that described above for the objective
performance categories under the  1993 Bonus Plan. In  1992, the performance  of
the objective categories under the 1992 Bonus Plan were above target, therefore,
the 1992 stock option award for executive officers, including the President, was
set  at 120% of  the targeted option  award. As a  result, in 1993,  each of the
named executive officers, including the President, received an award of  options
for  600 USM shares, except  for Daniel Croft, who  received an award of options
for 800 USM  shares, based on  1992 performance. See  Footnote 1 to  "Individual
Option/SAR Grants in 1993." The stock option award based on 1993 performance has
not yet been determined.

    TAX LAW CHANGES.  In 1993, the federal income tax laws were amended to limit
the  deduction a publicly-held company is  allowed for compensation paid in 1994
and thereafter  to the  chief executive  officer  and to  the four  most  highly
compensated   executive  officers  other  than   the  chief  executive  officer.
Generally, compensation  in  excess of  $1  million in  any  year to  a  covered
executive,  other  than  specified  performance-based  compensation,  cannot  be
deducted for federal  income tax  purposes. The  Company does  not believe  that
these tax law changes will have any effect on the Company in the near future. If
the  tax law changes have  any potential effect in  the future, the Company will
consider ways  to maximize  the deductibilty  of executive  compensation,  while
retaining  the discretion  the Company  deems necessary  to compensate executive
officers  in  a  manner  commensurate  with  performance  and  the   competitive
environment for executive talent.

By the Chairman of the Board of Directors: LeRoy T. Carlson, Jr.

STOCK PERFORMANCE CHART

    The following chart graphs the performance of the cumulative total return to
shareholders  (stock price appreciation plus dividends) during the previous five
years in comparison  to returns  of the Standard  & Poor's  500 Composite  Stock
Price  Index  and a  peer  group index.  The  peer group  index  was constructed
specifically for  the  Company and  includes  the following  cellular  telephone
companies: Cellular, Inc., Centennial Cellular Corp., Contel Cellular, Inc., LIN
Broadcasting  Corp., USM, and Vanguard Cellular Systems, Inc.; and, beginning in
1994, will include  AirTouch Communications,  Inc. (formerly  PacTel Corp.).  In
calculating  the peer group index, the returns of each company in the group have
been weighted according to such company's market capitalization at the beginning
of the period.

                                       11
<PAGE>
                      COMPARATIVE FIVE-YEAR TOTAL RETURNS*
                            USM, S&P 500, PEER GROUP
                     (PERFORMANCE RESULTS THROUGH 12/31/93)

                          [Line Graph of Data Points]

<TABLE>
<CAPTION>
                                                     1988       1989       1990       1991       1992       1993
                                                   ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                <C>        <C>        <C>        <C>        <C>        <C>
USM..............................................  $  100.00  $  151.83  $   92.68  $  102.44  $  106.71  $  175.54
S&P 500..........................................  $  100.00  $  131.49  $  127.32  $  166.21  $  179.30  $  197.23
Peer Group.......................................  $  100.00  $  175.26  $  139.60  $  160.66  $  156.86  $  206.85
</TABLE>

Assumes $100 invested at the close of trading on the last trading day  preceding
the  first day of the fifth preceding fiscal  year in USM common stock, S&P 500,
and Peer Group.

*Cumulative total return assumes reinvestment of dividends.

    The peer group index was revised from the prior year to delete Celutel, Inc.
and McCaw Cellular Communications, Inc. due to the fact that both such companies
were the subjects of acquisition transactions in 1993. As a result, the  Company
believes  that the Stock Performance Chart above, which excludes such companies,
more accurately reflects a  comparable peer group index.  For comparison to  the
above reported peer group results, if the Company had not changed the peer group
index  from the  peer group reported  in its  1993 Notice of  Annual Meeting and
Proxy Statement, the peer group results would have been as follows.

<TABLE>
<CAPTION>
                                                     1988       1989       1990       1991       1992       1993
                                                   ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                <C>        <C>        <C>        <C>        <C>        <C>
Peer Group.......................................  $  100.00  $  168.26  $  117.98  $  165.38  $  163.47  $  229.86
</TABLE>

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    LeRoy T. Carlson and LeRoy T. Carlson, Jr., make all executive  compensation
decisions   for  TDS,  and  LeRoy  T.   Carlson,  Jr.,  approves  all  executive
compensation decisions for the Company, based on the recommendation of H. Donald
Nelson, a  director  and the  President  of USM.  LeRoy  T. Carlson,  Jr.,  also
approves compensation decisions for APP.

    LeRoy  T. Carlson, a director of the Company is the Chairman of TDS and is a
member of  its  Board of  Directors.  LeRoy T.  Carlson,  Jr., Chairman  of  the
Company,  is the President (chief executive officer)  of TDS and the Chairman of
APP. LeRoy T. Carlson, Jr.,  is also a member of  the Board of Directors of  TDS
and serves as a director and officer of numerous direct or indirect subsidiaries
of  TDS. LeRoy T. Carlson, Jr., is also  a trustee and beneficiary of the voting
trust which controls TDS, which controls USM and APP. See "Security Ownership of
Certain Beneficial Owners and Management." The Company has entered into a number
of arrangements  and transactions  with  TDS. Some  of these  arrangements  were
established at a time prior to the Company's

                                       12
<PAGE>
Initial  Public  Offering  when  TDS  owned  more  than  90%  of  the  Company's
outstanding capital stock and were not the result of arm's-length  negotiations.
It  is  anticipated that  such arrangements  will  continue and  that additional
transactions will occur  in the  future. The principal  arrangements that  exist
between the Company and TDS are summarized below.

    EXCHANGE  AGREEMENT.    The  Company  and TDS  are  parties  to  an Exchange
Agreement dated July 1, 1987, as amended as of April 7, 1988 (collectively,  the
"Exchange Agreement").

    COMMON  SHARE PURCHASE RIGHTS;  POTENTIAL DILUTION.   The Exchange Agreement
granted TDS the right to purchase  additional Common Shares of the Company  sold
after  the Initial Public Offering, to the  extent necessary for TDS to maintain
its proportionate interest in  such Common Shares.  For purposes of  calculating
TDS's  proportionate interest in the Common Shares  of the Company, the Series A
Common Shares are treated as if converted into Common Shares. Upon notice to the
Company, TDS is entitled to subscribe to each issuance in full or in part at its
discretion. If TDS decides  to waive, in whole  or in part, one  or more of  its
purchase  opportunities, the  number of Common  Shares subject to  purchase as a
result of subsequent issuances will be further reduced.

    If TDS elects to exercise  its purchase rights, it  is required to pay  cash
for  all Common Shares issued to it  by the Company, unless otherwise agreed. In
the case of sales by the Company of  Common Shares for cash, TDS is required  to
pay  the same price per Common Share as the other buyers thereof. In the case of
sales for a consideration other than cash, TDS is required to pay cash equal  to
the fair market value of such other consideration as determined by the Company's
Board  of Directors. Depending  on the price  per Common Share  paid by TDS upon
exercise of these rights, the issuance of Common Shares by the Company  pursuant
thereto  could have a dilutive effect on  other shareholders of the Company. The
purchase rights described above are in addition to the preemptive rights granted
to TDS  as a  holder of  Series A  Common Shares  under the  Company's  Restated
Certificate of Incorporation.

    FUNDING  OF LICENSE COSTS.  Through the date of the Company's Initial Public
Offering, TDS  had  funded  or  made  provisions  to  fund  all  of  the  legal,
engineering  and consulting  expenses incurred  in connection  with the wireline
application and settlement  process and that  portion of the  price of  cellular
interests  acquired by purchase  that represented the  cost of cellular licenses
(collectively, the  "License Costs").  Pursuant to  the Exchange  Agreement,  as
amended,  TDS has agreed to fund  as an additional capital contribution, without
the issuance of additional  stock or the payment  of any other consideration  to
TDS,  additional License Costs associated with the acquisition of the additional
cellular interests that the Company  had a right to acquire  at the time of  the
Initial Public Offering. Through December 31, 1993, TDS had funded License Costs
totalling  approximately  $67.2 million.  TDS  is obligated  under  the Exchange
Agreement to make additional capital contributions to the Company under  certain
circumstances.  Currently  such  amounts are  estimated  to  total approximately
$690,000.

    RSA RIGHTS.  Under the Exchange  Agreement: (a) TDS retained all its  rights
to  file applications for  and obtain the wireline  licenses to operate cellular
systems in Rural Service Areas ("RSAs"); (b) TDS retained the right to  exchange
these  RSA  rights for  additional interests  in cellular  systems in  which the
Company has an  interest or  interests in cellular  systems within  the same  or
other  Metropolitan Statistical Areas ("MSAs") or  in RSAs; (c) TDS retained the
right  to  acquire  telephone,  paging  or  other  non-cellular  companies  with
interests  in cellular systems; (d) TDS  retained the right to acquire interests
in RSAs in which the Company indicated it did not desire to participate; and (e)
the rights  referred to  in (a),  (b),  (c) and  (d) above  were to  remain  the
property of TDS unless transferred to the Company for appropriate consideration.

    RIGHT  OF NEGOTIATION.   For certain interests,  if TDS desires  to sell its
interest in any  RSA, TDS is  required to  give the Company  the opportunity  to
negotiate  for such interest, subject to TDS  being legally able to transfer the
interest free  of any  restrictions on  its  sale or  transfer. If  the  Company
desires  to purchase any interest so offered,  TDS is required to negotiate with
the Company concerning the  terms and conditions  of the transaction,  including
the  price and the method of payment. If the Company and TDS are unable to agree
on the  terms and  conditions of  the transaction  during a  60-day  negotiation
period, TDS would thereafter be under no obligation to offer the interest to the
Company, except if TDS proposed to sell the interest within a year after the end
of  the negotiation period at a price equal to or lower than the highest written
offer of the Company  during the negotiation period.  In such case, the  Company
would have the right to purchase the interest at that price.

                                       13
<PAGE>
    RSA  TRANSFER AGREEMENT.   In  the Exchange  Agreement, TDS  agreed that the
Company would  have  (i)  the right  to  purchase  at TDS's  cost  any  cellular
interests obtained as a result of joint ventures (the "Cost RSA Interests"), and
(ii)  the  first right  to  negotiate for  the  purchase of  any  other cellular
interests obtained by  TDS in the  licensing process that  TDS decided to  sell,
subject  to  TDS  being legally  able  to  transfer the  interests  free  of any
restrictions on their sale or transfer (the "RSA Interests").

    On April  25,  1990, the  Board  of Directors  of  the Company  approved  an
agreement  regarding the transfer  of the Cost  RSA Interests to  the Company by
TDS. That agreement  called for TDS  to transfer the  Cost RSA Interests,  which
represented  an aggregate of approximately  760,000 population equivalents based
on 1989 estimates, to the Company in exchange for an aggregate of  approximately
$2.1  million,  representing  the  amount  spent  by  TDS  to  prepare  and file
applications with the FCC for  the wireline licenses in  the RSAs where TDS  was
eligible to file applications, and to negotiate settlement agreements with other
applicants,  including the expenses of applications and negotiations that failed
to produce  any cellular  interest. The  Company paid  this amount  through  the
issuance  of approximately 91,000 Common Shares to TDS. In addition, the Company
paid TDS approximately $3.0 million in cash to reimburse TDS for the amount  TDS
had  invested in  development and construction  related to the  20 joint venture
RSAs.

    On November 16, 1990, TDS and the Company reached an agreement regarding the
transfer of  certain RSA  Interests (the  "Transferable RSA  Interests"). As  of
November  16, 1990,  the Company  executed an  RSA Transfer  Agreement (the "RSA
Transfer Agreement") pursuant to which,  subject to the conditions therein,  TDS
agreed to sell, transfer and assign the Transferable RSA Interests, representing
approximately  2,649,000 population equivalents based  on 1989 estimates, to the
Company in exchange for  7,056,790 Series A Common  Shares and 2,943,210  Common
Shares  (the "Exchange"). In  addition, pursuant to  the RSA Transfer Agreement,
the Company agreed to deliver  to TDS 41,158 Series  A Common Shares and  17,166
Common  Shares  in  reimbursement  for  certain  development,  construction  and
operation costs incurred by TDS in  connection with the RSA Interests. Based  on
the  closing price per Common Share on November 14, 1990 of $18.375 for both the
Common Shares and  the Series A  Common Shares, the  value of the  shares to  be
delivered  was  approximately $185  million.  For financial  reporting purposes,
however, the shares were recorded by the Company at TDS's book value of the  RSA
Interests  transferred  of $8,251,370,  or  $.82 per  share.  Generally accepted
accounting principles require that transactions between a parent and  subsidiary
be recorded at historical cost.

    The  Board  of  Directors of  the  Company  approved the  Exchange  based on
numerous factors, including  the recommendation  of a Special  Committee of  the
Board  of Directors consisting of Paul-Henri  Denuit, an independent director of
the Company. The financial advisor  retained by the Special Committee  delivered
an  opinion dated November 15, 1990 to  the Special Committee to the effect that
the consideration to  be paid by  the Company  to TDS for  the Transferable  RSA
Interests  was fair from  a financial point  of view to  the shareholders of the
Company. TDS also  approved the Exchange  as holder  of over 97%  of the  voting
shares of the Company.

    Through March 7, 1994, the Company had issued to TDS 2,960,376 Common Shares
and  7,097,948  Series  A Common  Shares  under  the RSA  Transfer  Agreement in
connection with  the  transfer of  Transferable  RSA Interests  thereunder.  All
transfers  under the RSA  Transfer Agreement have been  completed as of December
31, 1993.

    Any Transferable RSA Interests not transferred  by TDS to the Company  under
the  RSA  Transfer  Agreement continue  to  be  subject to  the  right  of first
negotiation under the Exchange Agreement.

    CORPORATE OPPORTUNITY ARRANGEMENTS.   The Company's Restated Certificate  of
Incorporation,  as amended, provides that, so long  as at least 500,000 Series A
Common Shares are outstanding, the Company may not, without the written  consent
of TDS, engage in any non-cellular activities. Management has been informed that
TDS  intends to give its consent to the acquisition of any non-cellular interest
that is incidental to the acquisition of a cellular interest. However, TDS could
impose conditions on any such consent, including a requirement that the  Company
resell  any non-cellular interest to TDS or  that the Company give TDS the right
of first refusal with respect to such sale.

    The Restated Certificate  of Incorporation, as  amended, also restricts  the
circumstances  under which the Company is entitled to claim that an opportunity,
transaction, agreement or other arrangement to which TDS,

                                       14
<PAGE>
or any person in which TDS has or acquires a financial interest, is or should be
the property of the Company or its subsidiaries. In general, so long as at least
500,000 Series A Common Shares are outstanding, the Company will not be entitled
to any such "corporate opportunity" unless it relates solely to the construction
of, the ownership of interests in, and/or the management of, cellular  telephone
systems, and then only if such corporate opportunity did not arise in any way as
a  result of the rights  otherwise retained by TDS.  The Restated Certificate of
Incorporation allows  the  Company to  pursue  future opportunities  to  provide
cellular service and design, consulting, engineering and construction management
services  for  cellular telecommunications  systems  located outside  the United
States.

    FINANCIAL ARRANGEMENTS  AND  TRANSACTIONS.    The  following  describes  the
financial arrangements and transactions between TDS and the Company.

    RIGHTS  OFFERING;  DEBT  REDUCTION  AND  STANDBY  AGREEMENT.    The  Company
completed a  rights offering  to  its shareholders  on  November 15,  1993  (the
"Rights  Offering"). Pursuant to a Debt  Reduction and Standby Agreement between
TDS and  USM  dated October  22,  1993, in  the  Rights Offering,  TDS  acquired
4,822,003  USM  Common Shares  and 5,500,980  USM  Series A  Common Shares  at a
purchase price  of  $33.00  per  share,  for  an  aggregate  purchase  price  of
approximately  $341 million and paid  for such shares by  reducing the amount of
debt the Company owed  TDS under the Revolving  Credit Agreement. Following  the
Rights  Offering,  the  line  of credit  available  under  the  Revolving Credit
Agreement was amended to $250 million.

    REVOLVING CREDIT AGREEMENT.   As  of July 1,  1987, all  of the  outstanding
obligations  of the Company to TDS  were incorporated under the Revolving Credit
Agreement. Pursuant  to the  Revolving Credit  Agreement, as  amended  effective
November  15, 1993, the  Company may borrow  up to an  aggregate of $250 million
from TDS, at an  interest rate equal  to 1 1/2% above  the prime rate  announced
from  time  to  time by  the  LaSalle National  Bank  of Chicago  on  the unpaid
principal amount and to  pay on demand  an interest rate equal  to 3 1/2%  above
such prime rate on any overdue principal or overdue installment of interest. The
advances  made  by  TDS  under the  Revolving  Credit  Agreement  are unsecured.
Interest on the  balance due  under the  Revolving Credit  Agreement is  payable
quarterly  and  no  principal  is  payable  until  March  31,  1996,  subject to
acceleration under certain  circumstances, at  which time  the entire  principal
balance  due under the Revolving Credit  Agreement then outstanding is scheduled
to become due  and payable. The  Company may  prepay the balance  due under  the
Revolving  Credit Agreement at any  time, in whole or  in part, without premium.
Any principal  so repaid  is available  for  the Company  to borrow  during  the
remaining term of the Revolving Credit Agreement, subject to the satisfaction of
certain  conditions. Interest  expense incurred  by the  Company to  TDS totaled
$29.1 million  for  the year  ended  December 31,  1993,  and borrowings  in  an
aggregate amount of $141.5 million were outstanding as of such date.

    The  Revolving Credit Agreement provides that  the Company will not, without
the prior written  consent of  TDS: (i)  purchase or  redeem any  shares of  its
capital  stock or declare or pay any  dividends thereon, except to the extent of
one-half of the cumulative consolidated net income, if any, for the period after
July 1, 1989,  or make  any other distribution  to its  shareholders other  than
normal  dividends payable with  respect to Preferred Stock  which may be issued;
(ii) permit  its  consolidated  equity  to be  less  than  30%  of  consolidated
liabilities;  (iii) incur  or guarantee any  indebtedness that is  senior to the
Revolving Credit Agreement; (iv) with certain exceptions, create any lien on any
of the Company's assets; or (v) enter into certain contracts for the purchase of
materials, supplies or services.

    The Revolving Credit Agreement provides that if certain "events of  default"
occur,  TDS  may  immediately  declare the  amount  under  the  Revolving Credit
Agreement due and payable and  terminate the Revolving Credit Agreement.  Events
of  default  under the  Revolving Credit  Agreement include  the failure  to pay
interest or  principal, the  breach of  specified covenants,  any default  under
certain  other  indebtedness,  and  certain judgments,  defaults  and  events of
bankruptcy or insolvency.

    TAX ALLOCATION AGREEMENT.   The Company  has entered into  a Tax  Allocation
Agreement  with TDS  under which  the Company  will continue  to join  in filing
consolidated Federal income tax returns with the TDS affiliated group unless TDS
requests otherwise. For tax years and periods  ended prior to July 1, 1987,  TDS
reimbursed  the Company  for the reduction  in the provision  for Federal income
taxes reflected in TDS's  consolidated statements of  income resulting from  the
inclusion  of the Company and its subsidiaries  in the TDS affiliated group. For
tax years and periods  beginning after June 30,  1987, TDS no longer  reimburses
the  Company on a current basis for losses or credits used by the TDS affiliated
group. Instead, the Company will

                                       15
<PAGE>
be compensated (by an offset to amounts the Company would otherwise be  required
to reimburse TDS for Federal income taxes) for TDS's use of tax benefits at such
time  as the Company could utilize such  benefits as a stand-alone entity. After
all loss and credit carryforwards have  either been utilized or their  statutory
periods  have expired, the Company will be required to reimburse TDS for Federal
income taxes paid by the TDS affiliated group in an amount equal to the  greater
of  the Federal income tax liability of the  Company, calculated as if it were a
separate affiliated group,  or the  tax calculated  using the  average tax  rate
(before  taking  into account  tax  credits) of  the  TDS affiliated  group. Any
deficiency in tax thereafter  proposed by the Internal  Revenue Service for  any
consolidated  return year (whether before or  after the Initial Public Offering)
that involves income, deductions or credits of the Company or its  subsidiaries,
and  any claim for refund of tax  for any consolidated return year that involves
such items, will be contested or prosecuted at the sole discretion of TDS and at
the expense of the Company. To the  extent that any deficiency in tax or  refund
of  tax is finally  determined to be  attributable to the  income, deductions or
credits of the Company, such deficiency or  refund will be payable by or to  the
Company.

    If  the Company ceases to be a member of the TDS affiliated group, and for a
subsequent year the Company  or its subsidiaries are  required to pay a  greater
amount  of Federal  income tax than  they would have  paid if they  had not been
members of the TDS group after June 30, 1987, TDS will reimburse the Company for
the excess  amount  of tax,  without  interest.  In determining  the  amount  of
reimbursement,  any profits or  losses from new  business activities acquired by
the Company or its subsidiaries after the  Company leaves the TDS group will  be
disregarded.  No reimbursement  will be  required if at  any time  in the future
fewer  than  500,000  Series   A  Common  Shares   are  outstanding.  Nor   will
reimbursement  be required  on account  of the income  of any  subsidiary of the
Company if more than  50% of the voting  power of such subsidiary  is held by  a
person  or group other than a person or group owning more than 50% of the voting
power of TDS.  Rules similar to  those described  above will be  applied to  any
state  or local franchise or income tax liabilities to which TDS and the Company
and its subsidiaries are subject  and which are required  to be determined on  a
unitary, combined or consolidated basis.

    CASH  MANAGEMENT AGREEMENT.  The Company has from time to time deposited its
excess cash with TDS for investment under TDS's cash management program pursuant
to the terms of a Cash Management Agreement. Such deposits are available to  the
Company  on demand and bear  interest each month at  the 30-day Commercial Paper
Rate reported  in THE  WALL  STREET JOURNAL  on the  last  business day  of  the
preceding  month, plus 1/4%,  or such higher  rate as TDS  may in its discretion
offer on such demand deposits. The Company may elect to place funds for a longer
period than on demand in  which event, if such funds  are placed with TDS,  they
will  bear  interest at  the Commercial  Paper Rate  for investments  of similar
maturity plus 1/4%, or at such higher rate as TDS may in its discretion offer on
such investments.

    INTERCOMPANY AGREEMENT.  In  order to provide  for certain transactions  and
relationships  between the  parties, the  Company and  TDS have  agreed under an
Intercompany Agreement, among other things, as follows:

    SERVICES.  The Company  and TDS make  available to each  other from time  to
time  services relating  to operations, marketing,  human resources, accounting,
customer services, customer billing, finance, and general administration,  among
others. Unless otherwise provided by written agreement, services provided by TDS
or  any of  its subsidiaries  are charged  and paid  for in  conformity with the
customary  practices   of  TDS   for   charging  TDS's   non-telephone   company
subsidiaries.  Payments by the  Company to TDS for  such services totalled $22.9
million in 1993. For services provided to TDS, the Company receives payment  for
the  salaries of its employees and agents assigned to render such services (plus
40% of the  cost of such  salaries in respect  of overhead) for  the time  spent
rendering  such services,  plus out-of-pocket expenses.  Payments by  TDS to the
Company for such services were nominal in 1993.

    EQUIPMENT  AND  MATERIALS.    The  Company  and  its  subsidiaries  purchase
materials  and equipment  from TDS  and its  subsidiaries on  the same  basis as
materials and equipment  are purchased  by any  TDS affiliate  from another  TDS
affiliate.  Purchases by  the Company from  TDS affiliates  totalled $574,000 in
1993.

    GUARANTEES.  The Company is  obligated to use its  best efforts to have  TDS
removed  as guarantor  or obligor  in connection  with any  indebtedness, lease,
contract or  other obligation  relating to  the  business of  the Company  or  a
subsidiary  of the Company.  Until TDS is  removed as guarantor  or obligor, the
Company is required to pay  TDS annually in advance 1%  of the present value  of
the amounts as of the beginning of each

                                       16
<PAGE>
year  that TDS  could be required  to pay on  account of acting  as guarantor or
obligor, computed by discounting such amounts at  a rate per annum equal to  the
prime  rate in effect on  the December 15 preceding  the applicable December 31,
compounded annually. In addition, until TDS is removed as guarantor or  obligor,
the Company must indemnify TDS with respect to such obligations. At December 31,
1993, TDS is not obligated as guarantor or obligor under any USM agreements.

    ACCOUNTANTS AND LEGAL COUNSEL.  The Company has agreed to engage the firm of
independent  public accountants  selected by  TDS for  purposes of  auditing the
financial statements of the Company,  including the financial statements of  its
direct  and indirect  subsidiaries, and providing  tax, data  processing and all
other accounting services and advice. The  Company also has agreed that, in  any
case  where legal  counsel is  to be  engaged to  represent the  parties for any
purpose, TDS has the right to select the counsel to be engaged, which may be the
same counsel selected to represent TDS unless  such counsel deems there to be  a
conflict.  If TDS and the Company use  the same counsel, each is responsible for
the portion of the fees and expenses of such counsel determined by such  counsel
to be allocable to each.

    INDEMNIFICATION.   The  Company will  indemnify TDS  against certain losses,
claims, damages or liabilities including those  arising out of: (i) the  conduct
by  the  Company  of its  business  (except  where the  loss,  claim,  damage or
liability arises principally from TDS's gross negligence or willful misconduct);
(ii) any inaccurate representation or breach of warranty under the  Intercompany
Agreement;  and  (iii) any  indebtedness,  lease, contract  or  other obligation
referred to under "Guarantees" above. The Company will also indemnify TDS, as  a
controlling  person, against any loss, claim, damage or liability arising out of
the Initial Public Offering, except  for losses, claims, damages or  liabilities
arising  from  information  supplied in  writing  by  TDS for  inclusion  in the
prospectus for the  Initial Public  Offering. TDS will  similarly indemnify  the
Company  with respect to: (i) the conduct  by TDS of its non-cellular businesses
before July 1, 1987  (except where the loss,  claim, damage or liability  arises
principally from the Company's gross negligence or willful misconduct); and (ii)
any  inaccurate  representation or  breach  of warranty  under  the Intercompany
Agreement.

    DISPOSAL OF COMPANY SECURITIES.  TDS  will not dispose of any securities  of
the  Company held  by it  if such disposition  would result  in the  loss of any
license or other authorization held  by the Company and  such loss would have  a
material adverse effect on the Company.

    TRANSFER  OF ASSETS.  Without the prior  written consent of TDS, the Company
may  not  transfer  (by  sale,  merger  or  otherwise)  more  than  15%  of  its
consolidated  assets  unless  the transferee  agrees  to become  subject  to the
Intercompany Agreement.

    REGISTRATION RIGHTS  AGREEMENT;  OTHER SALES  OF  COMMON SHARES.    Under  a
Registration  Rights Agreement, the Company has agreed, upon the request of TDS,
to file one or more registration statements under the Securities Act of 1933  or
take  other appropriate action under the  laws of foreign jurisdictions in order
to permit TDS  to offer and  sell, domestically  or abroad, any  debt or  equity
securities  of the Company that TDS may hold at any time. TDS will pay all costs
relating thereto and any underwriting discounts and commissions relating to  any
such  offering,  except that  the  Company will  pay  the fees  of  any counsel,
accountants, trustees, transfer agents or  other agents retained by the  Company
in  connection therewith. TDS  has the right  to select the  counsel the Company
retains to assist it in fulfilling any of its obligations under the Registration
Rights Agreement.

    There is no limitation on the number or frequency of the occasions on  which
TDS  may exercise its registration  rights, except that the  Company will not be
required to comply with any registration request unless, in the case of a  class
of  equity securities,  the request  involves at  least the  lesser of 1,000,000
shares or 1% of the total number  of shares of such class then outstanding,  or,
in  the  case  of a  class  of debt  securities,  the principal  amount  of debt
securities covered by the request is  at least $5,000,000. The Company has  also
granted  TDS  the  right  to  include  its  securities  in  certain registration
statements covering offerings  by the  Company and will  pay all  costs of  such
offerings  other  than  incremental  costs  attributable  to  the  inclusion  of
securities of the Company owned by TDS in such registration statements.

    The Company will indemnify TDS  and its officers, directors and  controlling
persons  against certain  liabilities arising under  the laws of  any country in
respect of any registration or other offering covered by the Registration Rights
Agreement. The Company has the right to require TDS to delay any exercise by TDS
of its rights to require registration and other actions for a period of up to 90
days if, in the judgment of the Company,

                                       17
<PAGE>
any offering by the Company then being conducted or about to be conducted  would
be  materially  adversely affected.  TDS  has further  agreed  that it  will not
include any  securities of  the Company  in any  registration statement  of  the
Company  which, in the  judgment of the  managing underwriters, would materially
adversely affect  any offering  by the  Company.  The rights  of TDS  under  the
Registration Rights Agreement are transferable to non-affiliates of TDS.

    INSURANCE  COST SHARING  AGREEMENT.  Pursuant  to an  Insurance Cost Sharing
Agreement, the Company and  its officers, directors  and employees are  afforded
coverage  under certain  insurance policies purchased  by TDS. A  portion of the
premiums payable under each such  policy is allocated by  TDS to the Company  on
the  same basis  as premiums  were allocated  before the  Insurance Cost Sharing
Agreement was entered into, if  the policies are the same  as or similar to  the
policies in effect before the Insurance Cost Sharing Agreement was entered into,
or  on such other reasonable basis  as TDS may select from  time to time. If TDS
decides to change the allocation of premiums at any time, TDS will consult  with
the  Company before the change  is made, but the decision  as to whether to make
the change  will be  in the  reasonable  discretion of  TDS. Management  of  the
Company  believes that  the amounts payable  by the Company  under the Insurance
Cost Sharing  Agreement  are generally  more  favorable than  the  premiums  the
Company would pay if it were to obtain coverage under separate policies.

    EMPLOYEE   BENEFIT  PLANS  AGREEMENT.    Under  an  Employee  Benefit  Plans
Agreement,  employees  of  the  Company  continue  to  participate  in  the  TDS
Tax-Deferred  Savings  Plan.  The  Company  will  reimburse  TDS  for  the costs
associated with  such participation.  In  addition, the  Company has  agreed  to
reimburse  TDS for certain costs incurred by TDS in connection with the exercise
by certain employees  of the Company  of outstanding TDS  stock options and  for
certain  costs incurred in connection  with the issuance of  stock under the TDS
Employee Stock Purchase Plans to employees of the Company.

    ISSUANCE OF TDS  SHARES ON  BEHALF OF  USM.   TDS issues  TDS securities  in
connection  with the acquisition of cellular interests on behalf of the Company.
At the time such  acquisitions are closed, the  acquired cellular interests  are
generally  transferred  to  the Company,  which  reimburses TDS  by  issuing USM
securities to TDS or by  increasing the balance due  to TDS under the  Revolving
Credit  Agreement. The fair market value of  the USM securities issued to TDS in
connection with these transactions is calculated in the same manner and over the
same time period as the  fair market value of the  TDS securities issued to  the
sellers  in such acquisitions.  During 1993, the Company  issued 5.5 million USM
Common Shares to TDS and became indebted to TDS for an additional $101.5 million
under the  Revolving Credit  Agreement, to  reimburse TDS  for 6.1  million  TDS
Common Shares issued in such transactions.

    In  addition to the shares described  in the preceding paragraph, additional
securities of  TDS and  USM  were authorized  for  issuance in  connection  with
acquisitions  of cellular interests  that were pending at  December 31, 1993. In
connection with these acquisitions, TDS expects to issue in 1994 or later  years
approximately  2.4  million  TDS  Common  Shares,  for  which  the  Company will
reimburse TDS  by  issuing  approximately  3.7 million  USM  Common  Shares  and
increasing  the amount of debt under the Revolving Credit Agreement in an amount
estimated to be approximately $400,000.

    OTHER ARRANGEMENTS.  Walter C.D. Carlson, a director of the Company, Stephen
P. Fitzell, Secretary of the Company, and Sherry S. Treston, Assistant Secretary
of the Company, are partners of Sidley  & Austin, the principal law firm of  the
Company,  TDS and their subsidiaries. Walter C.D.  Carlson is also a director of
TDS and a trustee and beneficiary of the voting trust which controls the Company
and TDS. He is  the husband of Debora  de Hoyas, a director  of APP. Michael  G.
Hron, the Secretary of TDS and APP, is a partner of Sidley & Austin.

                                       18
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

SECURITY OWNERSHIP OF THE COMPANY BY CERTAIN BENEFICIAL OWNERS

    The  following table sets forth, at March 7, 1994, information regarding the
persons who beneficially own more than 5% of any class of the voting  securities
of  the Company. The nature of beneficial ownership in this table is sole voting
and investment power, except as otherwise set forth in the footnotes.

<TABLE>
<CAPTION>
               SHAREHOLDER'S                                                 SHARES OF CLASS    PERCENT OF     PERCENT OF
             NAME AND ADDRESS                        TITLE OF CLASS               OWNED           CLASS       VOTING POWER
- -------------------------------------------  ------------------------------  ----------------  ------------  ---------------
<S>                                          <C>                             <C>               <C>           <C>
Telephone and Data Systems, Inc.             Common Shares                      29,364,003           67.1%           7.9%
  30 North LaSalle Street                    Series A Common Shares             33,005,877(1)       100.0%          88.3%
  Chicago, Illinois 60602                    Preferred Stock                       188,284          100.0%          *

S.A. Coditel (2)                             Common Shares                       2,279,583            5.2%          *
  Rue des Deux Eglises 26
  Brussels, Belgium 1040
<FN>
- ----------
*    Less than 1%
(1)  The Series A Common Shares are convertible on a share-for-share basis  into
     Common Shares.
(2)  Paul-Henri  Denuit,  a  director of  the  Company, is  the  Chief Executive
     Officer and Managing Director of S.A.  Coditel. Pursuant to a Common  Stock
     Purchase   Agreement  dated  April  24,   1987,  Coditel  obtained  certain
     preemptive rights which enable it to retain its percentage interest in  the
     Company's  Common Shares for a period of ten years, and registration rights
     for a period of five  years beginning at the  end of such ten-year  period.
     Pursuant  to a  letter agreement  between TDS  and Coditel  dated April 24,
     1987, Coditel may not sell  certain USM Common Shares  for a period of  ten
     years  without  the  consent  of  TDS  and  without  first  giving  TDS  an
     opportunity to purchase such shares before  they are sold to a third  party
     by Coditel. Pursuant to a letter agreement among TDS, USM and Coditel dated
     October  21, 1993, TDS agreed to  release such restrictions with respect to
     such number of  shares restricted by  the April 24,  1987 letter  agreement
     which  are equivalent  to the number  of shares which  Coditel purchased in
     connection with the Rights Offering. Coditel acquired 379,931 Common Shares
     in the Rights Offering. As a result, 379,931 additional Common Shares  were
     released  from the restrictions of the  April 24, 1987 letter agreement. As
     of March 7, 1994, 1,151,728 Common Shares remain restricted under the April
     24, 1987 letter agreement.
</TABLE>

SECURITY OWNERSHIP OF THE COMPANY BY MANAGEMENT

    Several officers and  directors of  the Company  hold substantial  ownership
interests  indirectly in the Company by virtue of their ownership of the capital
stock of  TDS. See  "Beneficial  Ownership of  TDS  by Directors  and  Executive
Officers  of the  Company." In  addition, the  following executive  officers and
directors and all officers and directors as a group of the Company  beneficially
owned  the following  number, representing  less than 1%  of the  shares and the
voting power, individually  and in total,  of the Common  Shares of the  Company
outstanding as of March 7, 1994:

    LeRoy T. Carlson, 1,243 shares;

    H.  Donald Nelson, 24,190 shares, including  19,624 shares under Options and
    SARs;

    Daniel R.  Croft, 7,837  shares, including  6,965 shares  under Options  and
    SARs;

    Joyce  V. Gab Kneeland, 14,954 shares, including 12,424 shares under Options
    and SARs;

    Richard W. Goehring,  14,704 shares, including  12,424 shares under  Options
    and SARs;

    Kenneth  R. Meyers, 16,254 shares, including 12,424 shares under Options and
    SARs;

    Other executive officers as  a group, 7,775  shares, including 4,800  shares
    under Options and SARs; and

    All executive officers and directors as a group (17 persons), 86,957 shares,
    including 68,661 shares under Options and SARs.

    In addition to the foregoing, Mr. Meyers is deemed to beneficially own 1,000
Common  Shares of  the Company which  are held  by a trust  for which  he is the
trustee. Mr.  Meyers disclaims  beneficial ownership  of such  shares. LeRoy  T.
Carlson,  Jr., shares voting  and investment power with  respect to 4,051 Common
Shares of the Company, excluding 86,450 shares as to which voting and investment
power is passed through to plan  participants, with C. Theodore Herbert,  Ronald
D. Webster and Michael G. Hron, the persons named as

                                       19
<PAGE>
trustees  of the  Telephone and Data  Systems, Inc. Tax  Deferred Savings Trust.
Paul-Henri Denuit is the Chief Executive  Officer and Managing Director of  S.A.
Coditel,  which  is  a  principal  shareholder  of  the  Company.  See "Security
Ownership of the Company by Certain Beneficial Owners."

DESCRIPTION OF TDS SECURITIES

    The authorized capital stock of  TDS consists of 100,000,000 Common  Shares,
$1.00  par value (the  "TDS Common Shares"), 25,000,000  Series A Common Shares,
$1.00 par value,  (the "TDS  Series A  Common Shares")  and 5,000,000  Preferred
Shares,  without par value  (the "TDS Preferred  Shares"). As of  March 7, 1994,
45,669,568 TDS  Common  Shares  (excluding  484,012  Common  Shares  held  by  a
subsidiary  of  TDS),  6,881,001 TDS  Series  A  Common Shares  and  433,153 TDS
Preferred Shares were outstanding.

    The TDS Series  A Common Shares  have ten  votes per share,  and TDS  Common
Shares  and TDS  Preferred Shares have  one vote  per share. The  holders of TDS
Series A Common Shares,  TDS Common Shares  and TDS Preferred  Shares vote as  a
single  class, except  with respect  to matters  as to  which the  Iowa Business
Corporation Act grants class voting rights  and with respect to the election  of
directors.  With respect to the election of directors, the holders of TDS Common
Shares and the TDS Preferred Shares issued before October 31, 1981, voting as  a
class, are entitled to elect 25% of the board of directors of TDS, rounded up to
the  nearest whole number, and the holders of TDS Series A Common Shares and TDS
Preferred Shares issued after October 31, 1981, voting as a class, are  entitled
to elect the remaining members of the board of directors of TDS.

PRINCIPAL SHAREHOLDERS OF TDS

    In  addition to  the persons  listed under  "Beneficial Ownership  of TDS by
Directors and  Executive Officers  of  the Company,"  the following  table  sets
forth,  as of March 7, 1994,  information regarding the persons who beneficially
own more than 5%  of any class of  the voting securities of  TDS. The nature  of
beneficial  ownership in this table is  sole voting and investment power, except
as otherwise set forth in the footnotes.

<TABLE>
<CAPTION>
               SHAREHOLDER'S                                          SHARES OF TDS   PERCENT OF    PERCENT OF
              NAME AND ADDRESS                    TITLE OF CLASS       CLASS OWNED    TDS CLASS    VOTING POWER
- --------------------------------------------  ----------------------  -------------   ----------   ------------
<S>                                           <C>                     <C>             <C>          <C>
Eagle Asset Management Inc.                   TDS Common Shares        3,255,980(1)         7.1%      2.8%
  880 Carillon Parkway
  St. Petersburg, Florida 33733

Putnam Investments, Inc., et al.              TDS Common Shares        2,478,405(2)         5.4%      2.2%
  One Post Office Square
  Boston, Massachusetts 02109

Goldman Sachs & Co.                           TDS Preferred Shares        50,860           11.7%     *
  85 Broad Street
  New York, New York 10004

Roland G. and Bette B. Nehring                TDS Preferred Shares        23,030            5.3%     *
  5253 North Dromedary Road
  Phoenix, Arizona 85018

Regional Operations Group Inc.                TDS Preferred Shares        24,297            5.6%     *
  312 South Third Street
  Minneapolis, Minnesota 55440
<FN>
- ------------
*     Less than 1%.
(1)   Based on the  most recent Schedule  13G (Amendment No.  3) filed with  the
      Securities  and Exchange Commission ("SEC").  In such Schedule 13G filing,
      Eagle Asset Management, Inc. has  reported sole investment power and  sole
      voting power with respect to all such shares.
(2)   Based  on a Schedule 13G filed with the SEC. The Schedule 13G reports that
      Putnam Investments,  Inc.  and The  Putnam  Advisory Company,  Inc.  share
      voting   power  with  respect  to   241,257  Common  Shares,  that  Putnam
      Investments, Inc. and Putnam Investment Management, Inc. share dispositive
      power  with  respect   to  2,128,285  Common   Shares,  and  that   Putnam
      Investments,  Inc. and The Putnam Advisory Company, Inc. share dispositive
      power with respect to 350,120 Common Shares. The Schedule 13G reports that
      Marsh &  McLennan  Companies,  Inc.  is  the  direct  or  indirect  parent
      corporation of each of such entities.
</TABLE>

                                       20
<PAGE>
BENEFICIAL OWNERSHIP OF TDS BY DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

    The  following table  sets forth  the number  of TDS  Common Shares  and TDS
Series A Common Shares beneficially owned by each director of the Company and by
all directors and executive officers  of the Company as a  group as of March  7,
1994.

<TABLE>
<CAPTION>
                                                                                 AMOUNT AND
                                                                                 NATURE OF
      NAME OF INDIVIDUAL OR NUMBER                                               BENEFICIAL   PERCENT OF    PERCENT OF
          OF PERSONS IN GROUP                      TITLE OF TDS CLASS           OWNERSHIP(1)  TDS CLASS    VOTING POWER
- ----------------------------------------  ------------------------------------  ------------  ----------   -------------
<S>                                       <C>                                   <C>           <C>          <C>
LeRoy T. Carlson, Jr.,
  Walter C.D. Carlson,
  Letitia G. Carlson,
  Donald C. Nebergall and
  Melanie J. Heald(2)...................  TDS Series A Common Shares              6,238,555        90.7%           54.3%

LeRoy T. Carlson, Jr.,
  C. Theodore Herbert,
  Ronald D. Webster and
  Michael G. Hron(3)....................  TDS Common Shares                             945       *             *
                                          TDS Series A Common Shares                146,576         2.1%            1.3%

LeRoy T. Carlson, Jr.,
  C. Theodore Herbert,
  Ronald D. Webster and
  Michael G. Hron(4)....................  TDS Common Shares                          22,252       *             *

LeRoy T. Carlson(5).....................  TDS Common Shares                          38,610       *             *
                                          TDS Series A Common Shares                 50,398       *             *

LeRoy T. Carlson, Jr.(6)................  TDS Common Shares                          42,332       *             *

Walter C.D. Carlson(7)..................  TDS Common Shares                              66       *             *

Murray L. Swanson(8)(9).................  TDS Common Shares                          23,293       *             *
                                          TDS Series A Common Shares                  2,427       *             *

H. Donald Nelson(9).....................  TDS Common Shares                           4,888       *             *
                                          TDS Series A Common Shares                  5,101       *             *

Daniel R. Croft(9)......................  TDS Common Shares                             135       *             *

Joyce V. Gab Kneeland(9)................  TDS Common Shares                           2,801       *             *

Richard W. Goehring(9)..................  TDS Common Shares                           8,278       *             *

Kenneth R. Meyers(9)....................  TDS Common Shares                           1,901       *             *

All other executive officers
  (6 persons)(9)........................  TDS Common Shares                           4,851       *             *

All directors and executive officers as
  a group (17 persons)(9)...............  TDS Common Shares                         150,352       *             *
                                          TDS Series A Common Shares              6,443,057        93.6%           56.1%
<FN>
- ------------
 *    Less than 1%.
(1)   The  nature  of beneficial  ownership for  shares in  this column  is sole
      voting and  investment  power, except  as  otherwise set  forth  in  these
      footnotes.
(2)   The shares of TDS listed are held by the persons named as trustees under a
      voting   trust  which  expires  June   30,  2009,  created  to  facilitate
      long-standing relationships among the trustees' certificate holders. Under
      the terms of the  voting trust, the  trustees hold and  vote the Series  A
      Common  Shares  of  TDS  held  in the  trust.  If  the  voting  trust were
      terminated, the following persons would each be deemed to own beneficially
      over 5% of the outstanding TDS Series A Common Shares: Margaret D. Carlson
      (wife of LeRoy T.  Carlson), LeRoy T. Carlson,  Jr., Walter C.D.  Carlson,
      Prudence  E. Carlson, Letitia G. Carlson (children of LeRoy T. Carlson and
</TABLE>

                                       21
<PAGE>

<TABLE>
<S>   <C>
      Margaret D. Carlson), and  Donald C. Nebergall,  as trustee under  certain
      trusts  for the benefit of  the heirs of LeRoy  T. and Margaret D. Carlson
      and an  educational institution.  In addition,  Margaret D.  Carlson  owns
      50,398  TDS Series A  Common Shares directly and  Prudence E. Carlson owns
      194,148 TDS Series A Common Shares directly.
(3)   Voting and investment control is shared  by the persons named as  trustees
      of the Telephone and Data Systems, Inc. Employees' Pension Trust I.
(4)   Voting  and investment control is shared  by the persons named as trustees
      of the Telephone and Data  Systems, Inc. Tax-Deferred Savings Trust.  Does
      not  include 165,245 shares as to which the voting and investment power is
      passed through to plan participants.
(5)   Does not include 278,647 TDS Series  A Common Shares (4.0% of class)  held
      for  the benefit of Mr. LeRoy T.  Carlson in the voting trust described in
      footnote (2) above. Beneficial ownership  is disclaimed as to 635,767  TDS
      Series  A Common Shares  held for the  benefit of his  wife in such voting
      trust and as to 50,398 TDS Series A Common Shares shown in the table  held
      directly by his wife (an aggregate of 10% of the class).
(6)   Includes  38,250 TDS Common Shares that  Mr. Carlson may purchase pursuant
      to stock  options and/or  stock appreciation  rights which  are  currently
      exercisable  or exercisable within 60 days. Does not include 1,064,593 TDS
      Series A Common Shares (15.5% of class) held in the voting trust  referred
      to  in footnote  (2) above,  of which  1,038,214 shares  are held  for the
      benefit of Mr. LeRoy T. Carlson, Jr. Beneficial ownership is disclaimed as
      to 26,379 TDS Series A Common Shares held for the benefit of his wife, his
      children and others in such voting trust.
(7)   Does not include  1,064,430 TDS Series  A Common Shares  (15.5% of  class)
      held  in the  voting trust  referred to  in footnote  (2) above,  of which
      1,039,774 shares are  held for  the benefit  of Mr.  Walter C.D.  Carlson.
      Beneficial  ownership is  disclaimed with respect  to 24,656  TDS Series A
      Common Shares held for the benefit of his wife and children in such voting
      trust.
(8)   Includes 3,375 TDS Common Shares that Mr. Swanson may purchase pursuant to
      stock  options  and/or  stock  appreciation  rights  which  are  currently
      exercisable or exercisable within 60 days.
(9)   Includes shares held by and/or in joint tenancy with spouse or children.
</TABLE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    See "Executive Compensation -- Compensation Committee Interlocks and Insider
Participation."

                   APPROVAL OF INDEPENDENT PUBLIC ACCOUNTANTS

    The directors anticipate continuing the services of Arthur Andersen & Co. as
independent  public accountants for the  current fiscal year. Representatives of
Arthur Andersen & Co., who served as independent public accountants for the last
fiscal year, are expected  to be present at  the Annual Meeting of  Shareholders
and  will have the  opportunity to make  a statement and  respond to appropriate
questions raised by shareholders at the  Annual Meeting or submitted in  writing
prior thereto.

    Shareholder  ratification of the  selection of Arthur Andersen  & Co. as the
Company's independent  public  accountants is  not  required by  the  Bylaws  or
otherwise.  However,  as  a matter  of  good  corporate practice,  the  Board of
Directors has elected to seek such  ratification by the affirmative vote of  the
holders  of  a majority  of the  voting power  of all  classes of  capital stock
present in person or represented by proxy  and entitled to vote with respect  to
such  matter at the Annual  Meeting. Should the shareholders  fail to ratify the
selection of Arthur Andersen & Co. as independent public accountants, the  Board
of  Directors will  consider whether  to retain  such firm  for the  year ending
December 31,  1994,  subject  to  the  obligations  of  the  Company  under  the
Intercompany Agreement to engage the same firm of independent public accountants
selected   by  TDS.  See  "Executive   Compensation  --  Compensation  Committee
Interlocks and Insider  Participation -- Intercompany  Agreement --  Accountants
and Legal Counsel."

    THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF THE SELECTION
OF  ARTHUR ANDERSEN & CO. AS INDEPENDENT  PUBLIC ACCOUNTANTS FOR THE COMPANY FOR
THE CURRENT FISCAL YEAR.

                 SHAREHOLDER PROPOSALS FOR 1995 ANNUAL MEETING

    In order to be considered for inclusion in the Company's proxy materials for
the 1995  Annual  Meeting of  Shareholders,  any shareholder  proposal  must  be
addressed  to United States Cellular Corporation,  8410 W. Bryn Mawr Ave., Suite
700, Chicago,  Illinois 60631,  Attention: Secretary,  and must  be received  no
later than December 13, 1994.

                                       22
<PAGE>
                                    GENERAL

    Your  proxy is solicited  by the Board  of Directors and  its agents and the
cost of  solicitation will  be  paid by  the  Company. Officers,  directors  and
regular employees of the Company, acting on its behalf, may also solicit proxies
by telephone, facsimile transmission or personal interview. The Company will, at
its  expense, request brokers and other  custodians, nominees and fiduciaries to
forward proxy soliciting material to the  beneficial owners of shares of  record
by  such  persons.  The  Company  has  retained  Kissel-Blake  Inc.  to  aid  in
solicitation of proxies for a fee of $2,500, plus out-of-pocket expenses.

    THE COMPANY WILL FURNISH WITHOUT  CHARGE A COPY OF  ITS REPORT ON FORM  10-K
FOR  THE FISCAL YEAR ENDED DECEMBER 31, 1993, INCLUDING THE FINANCIAL STATEMENTS
AND THE SCHEDULES THERETO, UPON THE WRITTEN REQUEST OF ANY SHAREHOLDER AS OF THE
RECORD DATE, AND WILL PROVIDE COPIES OF THE EXHIBITS TO THE REPORT UPON  PAYMENT
OF  A  REASONABLE FEE  THAT WILL  NOT EXCEED  THE COMPANY'S  REASONABLE EXPENSES
INCURRED IN CONNECTION THEREWITH. REQUESTS FOR SUCH MATERIALS SHOULD BE DIRECTED
TO UNITED STATES CELLULAR  CORPORATION, 8410 WEST BRYN  MAWR AVENUE, SUITE  700,
CHICAGO,  ILLINOIS 60631,  ATTENTION: EXTERNAL  REPORTING DEPARTMENT, TELEPHONE:
(312) 399-8900.

                                 OTHER BUSINESS

    It is not  anticipated that  any action will  be asked  of the  shareholders
other  than that  set forth  above, but  if other  matters are  properly brought
before the  Annual  Meeting,  the  persons  named in  the  proxy  will  vote  in
accordance with their best judgment.

                                          By order of the Board of Directors

                                          /s/ STEPHEN P. FITZELL
                                          STEPHEN P. FITZELL
                                          SECRETARY

                    ALL SHAREHOLDERS ARE URGED TO SIGN, DATE
                        AND MAIL THEIR PROXIES PROMPTLY.

                                       23
<PAGE>

      PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
              FOR THE ANNUAL MEETING OF THE SHAREHOLDERS OF UNITED
                         STATES CELLULAR CORPORATION
                          TO BE HELD ON MAY 5, 1994

  The undersigned hereby appoints LeRoy T. Carlson, Jr., and H. Donald Nelson,
or either of them acting in the absence of the other, with power of
substitution, attorneys and proxies for and in the name and place of the
undersigned, to vote the number of Common Shares that the undersigned would
be entitled to vote if then personally present at the 1994 Annual Meeting of the
Shareholders of United States Cellular Corporation, or at any adjournment
thereof, upon the matters as set forth in the Notice of Annual Meeting and
Proxy Statement, receipt of which is hereby acknowledged, as designated on the
reverse side hereof. The Board of Directors recommends a vote "FOR" the Proposal
to ratify the selection of Arthur Andersen & Co. as independent public
accountants for 1994.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE
REVERSE SIDE HEREOF. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR
PROPOSAL 1.

                       (Continued on Reverse Side)

<PAGE>

          PLEASE MARK IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. /X/

<TABLE>
<S>                                                        <C>
1. TO RATIFY THE SELECTION OF ARTHUR                       For       Against      Abstain
   ANDERSEN & CO. AS INDEPENDENT PUBLIC                    / /         / /          / /
   ACCOUNTANTS FOR 1994.

2. In accordance with their discretion, upon all other     Dated:__________________________________, 1994
   matters that may properly come before said Annual
   Meeting and any adjournment thereof.                    Please Sign Here _____________________________

                                                                            _____________________________

                                                           Note: Please date this proxy and sign it exactly
                                                                 as your name or names appear hereon. All
                                                                 joint owners of shares should sign. State
                                                                 full title when signing as executor,
                                                                 administrator, trustee, guardian, etc. Please
                                                                 return signed proxy in the enclosed envelope.

</TABLE>




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