UNITED STATES CELLULAR CORP
10-Q, 1995-11-13
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 x/     QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended            September 30, 1995
                                     -----------------------------
                                       OR
        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the transition period from                                      to


                          Commission File Number 1-9712

- -------------------------------------------------------------------------------

                       UNITED STATES CELLULAR CORPORATION

- -------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)


          Delaware                                       62-1147325
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (312) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                               Yes   x/    No
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.


       Class                                    Outstanding at October 31, 1995
Common Shares, $1 par value                              49,935,433 Shares
Series A Common Shares, $1 par value                     33,055,877 Shares
- -------------------------------------------------------------------------------




<PAGE>



                       UNITED STATES CELLULAR CORPORATION

                         3RD QUARTER REPORT ON FORM 10-Q


                                      INDEX



                                                                       Page No.

Part I.     Financial Information

            Management's Discussion and Analysis of
              Results of Operations and Financial Condition              2-14

            Consolidated Statements of Operations -
              Three Months and Nine Months Ended September 30, 1995
              and 1994                                                    15

            Consolidated Statements of Cash Flows -
              Nine Months Ended September 30, 1995 and 1994               16

            Consolidated Balance Sheets -
              September 30, 1995 and December 31, 1994                   17-18

            Notes to Consolidated Financial Statements                   19-22


Part II.          Other Information                                        23


Signatures                                                                 24



                                                        -1-

<PAGE>



                          PART I. FINANCIAL INFORMATION

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS

                             AND FINANCIAL CONDITION




RESULTS OF OPERATIONS
- ---------------------
Nine Months Ended 9/30/95 Compared to Nine Months Ended 9/30/94

United States Cellular  Corporation (the "Company" or "USM") owns,  operates and
invests in cellular  markets  throughout the United States.  USM owns or has the
right to acquire both majority and minority interests in 203 cellular markets at
September 30, 1995, representing 24,558,000 population equivalents ("pops"). USM
managed the  operations  of 149  cellular  markets at September  30,  1995.  The
Company  expects to divest its  controlling  interests in seven of these markets
and manage the operations of one additional  market in the future. In total, USM
expects to manage 143 markets  under  agreements  in place as of  September  30,
1995.  Interests in the 60  remaining  markets are or will be managed by others.
All 60 of these  markets were served by  operational  systems at  September  30,
1995. The following table is a summary of the Company's markets and consolidated
operations.


                                                        -2-

<PAGE>




===============================================================================
                       UNITED STATES CELLULAR CORPORATION
- -------------------------------------------------------------------------------
                                               At or For the Nine Months Ended
                                         --------------------------------------
                                               September 30,  September 30,
                                                   1995          1994
- -------------------------------------------------------------------------------
Majority-Owned, Managed and
Consolidated Markets: (1)
   Population equivalents (in
      thousands) (2)                                19,911      19,048
   Total population (in thousands)                  22,210      20,531
   Customers                                       618,000     364,000
   Market penetration                                 2.78%       1.77%
   Markets in operation                                138         124
   Cell sites in service                             1,041         686
   Average monthly revenue per
      customer                                    $     75    $     81
   Churn rate per month                                2.0%        2.2%
   Marketing cost per net customer
      addition                                    $    586    $    676

Minority-Owned and Managed
Markets: (3)
   Population equivalents (in
      thousands) (2)                                   522         980
   Markets in operation                                 11          18

Markets to be Managed, Net of
   Markets to be Divested: (4)
   Population equivalents (in
      thousands) (2)                                   283       1,048
   Net Markets to be Acquired
      (Divested)                                        -5           4

Total Markets Managed and to be Managed by USM:
   Population equivalents (in
      thousands) (2)                                20,716      21,076
   Markets                                             143         146

Markets Managed by Others: (5)
   Population equivalents (in
      thousands) (2)                                 3,842       3,458
   Markets in operation                                 60          62

Total Markets:
   Population equivalents (in
      thousands) (2)                                24,558      24,534
   Markets                                             203         208
===============================================================================

(1)   Includes two markets managed by third parties in 1994.


                                                        -3-

<PAGE>



(2)   1994  Donnelley  Marketing  Service  estimates  are used for both periods.
      Includes population equivalents relating to interests which are acquirable
      in the future.

(3)   Includes two markets in 1995 and 1994 where the Company has the right
      to acquire  an  interest  but did not own an  interest  at the  respective
      dates.

(4)   "Markets  to be  Managed"  represents  markets  which are managed by third
      parties until the Company acquires a majority interest in the markets.  In
      1995,  represents  the net of one  market  which  will be added to managed
      operations  and seven  markets  which  are  currently  majority-owned  and
      managed and will be divested.

(5)   Represents markets in which the Company owns or has the right to acquire a
      minority interest and which are managed by others.

The Company's  consolidated  results of operations  include 100% of the revenues
and expenses of the systems serving  majority-owned and managed markets plus its
corporate  office  operations.  The September 30, 1995  consolidated  results of
operations include 138 markets with a total population of 22.2 million, compared
to 124 markets with a total population of 20.5 million in 1994.

Investment income includes the Company's share of the net income or loss of each
of the  minority-owned and managed markets and also includes the Company's share
of the net income or loss of each of those  markets  managed by others for which
the Company follows the equity method of accounting. USM follows the cost method
of accounting  for its remaining  interests in markets  managed by others.  This
information is shown in the table below.

                                                      Markets at September 30,
                                                  ------------------------------
                                                      1995               1994
                                                   -----------        ----------

Minority-owned and Managed                            8                    16

Managed by Others - Equity Method                    18                    16
                                                     --                    --
       Total Markets Included in Investment Income   26                    32
                                                     ==                    ==

Managed by Others - Cost Method                      42                    46
                                                     ==                    ==


Operating   results  for  the  first  nine  months  of  1995  primarily  reflect
improvement in the Company's more established markets as well as the acquisition
of  majority  interests  in 27  operational  markets and the  divestiture  of 13
markets  since  September  30, 1994.  Operating  revenues,  driven  primarily by
increases in customers served,  rose $118.6 million,  or 50%. Operating expenses
rose $97.4 million, or 44%. Operating cash flow increased $38.4 million, or 61%.

Investment and other income  increased $85.6 million,  due primarily to gains on
the sales of  cellular  and other  investments  totaling  $77.7  million  and an
increase in investment income. Investment income increased $7.7 million in 1995,
mostly due to improved  results in markets managed by others.  Interest  expense
increased  $6.2 million  primarily as a result of a 32% increase in average debt
balances.  Net income totaled $79.9 million in 1995 compared to $15.2 million in
1994,  reflecting gains on the sale of cellular  interests,  improved  operating
results,  increased  investment  income and  increased  interest  expense.  On a
comparable  basis,  excluding  the effect of the 1995 gains on sales of cellular
and other  investments  (net of tax),  net income  increased to $30.8 million in
1995 compared to $15.2 million in 1994.

The Company expects to divest a net of five markets from consolidated operations
by mid- 1996,  through the acquisition of majority  interests in two operational
markets  and the  divestiture  of seven  markets  currently  majority-owned  and
managed by the Company. Of the two majority

                                                        -4-

<PAGE>



interests to be  acquired,  both are expected to be acquired by mid-1996 and the
Company currently manages one of the markets.

Management  anticipates  that the  seasonality of revenue  streams and operating
expenses may  continue to affect the  Company's  operating  and net results on a
quarterly basis.

Operating Revenues
- ------------------
Operating  revenues  totaled $355.4 million in 1995, up $118.6 million,  or 50%,
over 1994. Market  acquisitions  increased  operating revenues $30.3 million, or
13%, in 1995.

Service  revenues  primarily  consist of: (i)  charges  for access,  airtime and
value-added  services  provided to the Company's local retail  customers who use
the local  systems  operated by the Company;  (ii) charges to customers of other
systems who use the Company's cellular systems when roaming ("inbound roaming");
and (iii) charges for long-distance calls made on the Company's systems. Service
revenues  totaled $344.5 million in 1995, up $117.4 million,  or 52%, over 1994.
The increase was primarily due to the growing  number of local retail  customers
and the  growth in  inbound  roaming  revenue.  Acquisitions  increased  service
revenues $29.3 million,  or 13%, in 1995.  Average  monthly  service revenue per
customer totaled $75 in 1995 compared to $81 in 1994. The 8% decrease in average
monthly  service  revenue  per  customer  in 1995 was  primarily a result of the
decline in average  local  minutes of use per retail  customer and a decrease in
per  customer  inbound  roaming  revenue.  Management  anticipates  that average
monthly  service revenue per customer will continue to decrease as local minutes
of use per customer  declines and as the growth rate of the  Company's  customer
base exceeds the growth rate of inbound roaming revenue.

Revenue from local customers' usage of USM's systems increased $74.0 million, or
55%,  in 1995.  Growth in the number of  customers  in the  systems  serving the
Company's  consolidated markets was the primary reason for the increase in local
revenue.  The number of customers increased 70% to 618,000 at September 30, 1995
from 364,000 at September  30, 1994.  Excluding the effect of  acquisitions  and
dispositions,  the Company's  consolidated markets added 215,000 customers since
September 30, 1994. Of these  additions,  147,000 were in markets in service and
consolidated at September 30, 1994, representing a 40% increase over the 364,000
customers served at that date.  While the percentage  increase is expected to be
lower in future  periods,  management  anticipates  that the total number of net
customer  additions will increase.  Acquisitions  increased  local revenue $17.0
million, or 13%, in 1995.

Average monthly retail revenue per customer  declined to $45 in 1995 from $48 in
1994.  Monthly local minutes of use per customer averaged 93 in 1995 compared to
97  in  1994.   This  decline  in  average  local  minutes  of  use  follows  an
industry-wide  trend and is believed to be related to the  tendency of the early
customers in a market to be the heaviest  users.  It also reflects the Company's
and the industry's continued  penetration of the consumer market, which tends to
include more lower-usage customers.

Inbound roaming revenue increased $34.0 million,  or 45%, in 1995. This increase
was attributable to the rise in the number of customers from other systems using
the Company's systems when roaming.  Also contributing were the increased number
of Company-managed systems and cell sites within those systems.  Monthly inbound
roaming revenue per customer averaged $24 in 1995 and $27 in 1994.  Acquisitions
increased inbound roaming revenue $10.2 million, or 14%, in 1995.

Long-distance  revenue increased $8.4 million,  or 51%, in 1995 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged

                                                        -5-

<PAGE>



$5 in 1995 compared to $6 in 1994.  Acquisitions increased long-distance revenue
$2.2 million, or 14%, in 1995.

Equipment sales revenues totaled $11.0 million in 1995, up $1.2 million, or 13%,
over 1994.  Equipment  sales  reflect  the sale of 191,900  and 98,200  cellular
telephone  units  in  1995  and  1994,   respectively,   plus  installation  and
accessories  revenue.  The average  revenue per unit was $57 in 1995 compared to
$99 in 1994.  The  average  revenue  per unit  decline  partially  reflects  the
Company's decision to reduce sales prices on cellular telephones to increase the
number of  customers,  to maintain its market  position and to meet  competitive
prices  as  well  as to  reflect  reduced  manufacturers'  prices.  Acquisitions
increased equipment sales revenues $937,000, or 10%, in 1995.

Operating Expenses
- ------------------
Operating  expenses  totaled $318.6  million in 1995, up $97.4 million,  or 44%,
over 1994.  Market  acquisitions  increased  expenses $23.9 million,  or 11%, in
1995.

System operations  expenses increased $18.5 million, or 55%, in 1995 as a result
of increases in customer usage expenses and costs  associated with operating the
Company's  increased number of cellular systems as well as the growing number of
cell sites within those  systems.  Costs are expected to continue to increase as
the number of cell sites within the  Company's  systems  grows.  Customer  usage
expenses  represent charges from landline  telecommunications  service providers
for  USM's  customers'  use of  their  facilities  as well as for the  Company's
inbound  roaming  traffic on these  facilities,  offset somewhat by pass-through
roaming  revenue.  These  expenses  also include  local  interconnection  to the
landline  network,   toll  charges  and  roaming  expenses  from  the  Company's
customers'  use of systems  other  than  their  local  systems.  Customer  usage
expenses were $25.5  million in 1995  compared to $14.8  million in 1994;  these
expenses represented 7% of service revenues in 1995 and 6% in 1994. Maintenance,
utility and cell site  expenses grew $7.8  million,  or 41%, in 1995,  primarily
reflecting  an increase  in the number of cell sites in the systems  serving all
majority-owned  and  managed  markets,  from  686 in  1994  to  1,041  in  1995.
Acquisitions increased system operations expenses $5.3 million, or 16%, in 1995.

Marketing  and  selling  expenses  increased  $23.1  million,  or 50%,  in 1995.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses of field sales and retail  personnel  and offices,  agent  commissions,
promotional expenses,  local advertising and public relations expenses. The 1995
increase  was  primarily  due to a 68%  rise in the  number  of  gross  customer
activations (excluding  acquisitions and divestitures),  to 259,000 in the first
nine  months of 1995 from  154,000  in 1994.  Cost per gross  customer  addition
decreased  8% to $373 in 1995  from  $404 in 1994.  Excluding  acquisitions  and
divestitures,  the Company  added  165,000 net new customers in 1995 compared to
92,000 in 1994, a 79% increase.  The churn rate  decreased to 2.0% for the first
nine  months of 1995 from 2.2% in 1994.  Acquisitions  increased  marketing  and
selling expenses $4.7 million, or 10%, in 1995.

Cost of equipment  sold increased  $12.5 million,  or 49%, in 1995. The increase
reflects  the  growth  in unit  sales  related  to the  rise in  gross  customer
activations made through the Company's direct and retail distribution  channels,
offset somewhat by falling manufacturer prices per unit. The average cost to the
Company of a telephone unit sold,  including  accessories and installation,  was
$200 in 1995 compared to $263 in 1994. Acquisitions increased cost of goods sold
$3.8 million, or 15%, in 1995.

General and administrative  expenses  increased $26.0 million,  or 38%, in 1995.
These  expenses  include the costs of operating  the  Company's  local  business
offices and its corporate

                                                        -6-

<PAGE>



expenses.  This  increase  includes  the effects of an increase in the number of
consolidated  markets,  an increase  in  expenses  required to serve the growing
customer base in existing markets and an expansion of both local  administrative
office and corporate staff, necessitated by growth in the Company's business and
the  acquisition  of  additional  operations.  The  Company  is using an ongoing
clustering  strategy to combine local operations  wherever  feasible in order to
gain   operational   efficiencies  and  reduce  its   administrative   expenses.
Acquisitions increased direct field-related general and administrative  expenses
$6.3 million, or 9%, in 1995.

Depreciation  expense  increased $12.4 million,  or 44%, in 1995,  reflecting an
increase in the average  fixed asset  balance of 53% since the third  quarter of
1994. Acquisitions increased depreciation expense $2.5 million, or 9%, in 1995.

Amortization of intangibles increased $4.8 million, or 25%, in 1995, due both to
a $1.8 million increase in amortization of capitalized  information system costs
as well as an increase in license costs as a result of the acquisition of or the
commencement  of service in 27 markets since  September 30, 1994.  License costs
related to consolidated  markets increased $26.2 million, or 3%, since September
30, 1994.  Acquisitions  increased  amortization of intangibles $1.4 million, or
7%, in 1995.

Operating Income before Minority Share
- --------------------------------------
Operating income before minority share totaled $36.9 million in 1995 compared to
$15.6 million in 1994. The operating  margin (as a percent of service  revenues)
improved  to 11% in 1995  from 7% in 1994.  The  increase  in  operating  income
reflects improved results in the more established markets and increased revenues
resulting  from  growth in the  number  of  customers  served  by the  Company's
systems,  partially  offset by costs associated with the growth of the Company's
operations  and  increased  losses on equipment  sales.  Acquisitions  increased
operating income before minority share $6.3 million, or 40%, in 1995.

The Company expects service revenues to continue to grow during the remainder of
1995 and in 1996 as it adds  customers  and cell sites to its existing  systems,
realizes a full year of revenues from customers and cell sites added in 1994 and
1995, and completes  acquisitions  of  operational  systems.  Additionally,  the
Company expects expenses to increase  significantly during the remainder of 1995
and in 1996 as it incurs  costs for  markets  and cell  sites  added in 1994 and
1995,  incurs costs  associated  with  customer  and system  growth and acquires
additional  markets.  Management  believes  there exists a  seasonality  in both
service  revenues,  which tend to  increase  more slowly in the first and fourth
quarters, and operating expenses,  which tend to be higher in the fourth quarter
due to  increased  marketing  activities  and customer  growth,  which may cause
operating income to vary from quarter to quarter.

Investment and Other Income
- ---------------------------
Investment  and other income totaled $107.4 million in 1995 and $21.7 million in
1994.  Investment  income was $28.6  million in 1995,  a $7.7  million,  or 37%,
increase  over  1994,  due to  improved  results  in  markets  managed by others
accounted for by the equity  method.  The Company's  share of the income or loss
from these  markets  totaled  $28.0 million in 1995 compared to $20.5 million in
1994.  There were 18 such markets in 1995 and 16 in 1994. The Company's share of
income from minority-owned  markets it manages totaled $605,000 in 1995 compared
to $402,000 in 1994. There were eight such markets in 1995 and 16 in 1994.

Gain on sale of cellular and other investments of $77.7 million in 1995 reflects
the sales of the Company's majority  interests in five markets,  which generated
gains totaling $66.2 million, sales

                                                        -7-

<PAGE>



of its  investment  interests in four other markets,  which  produced  aggregate
gains of $9.0 million and sales of its  investment in equity  securities,  which
produced a gain of $2.5 million.

Interest and Income Taxes
- -------------------------
Interest expense  increased $6.2 million,  or 41%, in 1995, on a 32% increase in
the average amount of debt outstanding. Interest expense is primarily related to
borrowings  under the Revolving Credit Agreement with TDS, Liquid Yield OptionTM
Notes  ("LYONsTM")  (TM Trademark of Merrill Lynch & Co.,  Inc.) and  borrowings
under a vendor financing  agreement.  The interest rate for borrowings under the
Revolving  Credit  Agreement  for both  periods  was equal to prime  plus  1.5%.
Borrowings under the Revolving Credit Agreement have been used to finance system
construction  and working capital  requirements,  investments in and advances to
entities in which the  Company  has a minority  interest,  and  acquisitions  of
cellular interests.  Interest expense relating to the Revolving Credit Agreement
was $10.4 million in 1995 and $12.0 million in 1994.  The average amount of debt
outstanding under the Revolving Credit Agreement was $130.0 million in the first
nine  months of 1995 and $192.9  million in the first nine  months of 1994.  The
average interest rate on such debt was 10.6% in 1995 and 8.3% in 1994.

The  Company  sold $745  million  principal  amount at  maturity  of zero coupon
convertible  debt in June 1995.  This 20-year  fixed rate debt is in the form of
LYONs  and is  subordinated  to all  senior  indebtedness  of the  Company.  See
"Financial  Resources and Liquidity -- Liquidity."  LYONs accrued interest at 6%
per year, with the accrued interest being added to the principal balance on June
15 and December 15 of each year until maturity. All LYONs originally issued have
remained  outstanding  since their issue date.  Interest expense relating to the
LYONs was $3.4 million in 1995.

The Company has  borrowings  outstanding  under a  financing  agreement  with an
equipment vendor entered into in 1994. All borrowings under the vendor financing
agreement  were  used to  finance  certain  of  USM's  equipment  purchases  and
construction  costs.  Interest expense related to the vendor financing agreement
was $7.3  million in 1995 and $2.9 million in 1994.  The average  amount of debt
outstanding under the vendor financing agreement was $109.6 million in the first
nine months of 1995 and $58.1 million in 1994. The average interest rate on such
debt was 8.9% in 1995 and 6.6% in 1994.

Continued  capital  expenditures  and investments in and advances to entities in
which the Company has a minority  interest may require  additional  funding over
the next few years.  Such funding  requirements  are  anticipated to be at least
partially  met through  additional  debt,  which will likely result in increased
interest expense as debt balances  increase.  Additional  borrowings also may be
required to fund any future  acquisitions and their construction and operations.
See "Financial Resources and Liquidity."

Income tax expense was $37.4  million in 1995 and $3.5  million in 1994.  Income
tax expense  includes  the federal  income taxes of  majority-owned  and managed
subsidiaries  not included in the TDS  consolidated  federal  income tax return.
State income tax expense in 1995 and 1994 was primarily  related to subsidiaries
generating taxable income after utilization of state net operating losses.  Also
in 1995,  $28.5  million of income tax expense  related to the gains on sales of
cellular and other investments. USM is included in a consolidated federal income
tax return with other  members of the TDS  consolidated  group.  TDS and USM are
parties to a Tax Allocation  Agreement  under which USM is able to carry forward
its losses and credits  and use them to offset any current or future  income tax
liabilities  to TDS. The amount of the federal net operating  loss  carryforward
available to offset future taxable income aggregated  approximately $165 million
at December 31, 1994, and expires between 2002 and 2009. The amount of the state
net operating loss carryforward available to offset future taxable income

                                                        -8-

<PAGE>



aggregated  approximately $227 million at December 31, 1994, and expires between
1998 and  2009.  Both  the  federal  and  state  loss  carryforwards  have  been
significantly  reduced  by the gain on sale of  cellular  and other  investments
during the first nine months of 1995.

Net Income (Loss)
- -----------------
Net income  totaled $79.9 million in 1995 compared to $15.2 million in 1994. The
1995  improvement  resulted  from  gains  on the  sales of  cellular  interests,
improved operating results in the established  markets and increased  investment
income, partially offset by increased income tax expense. Earnings per share was
$.95 in 1995 compared to $.19 in 1994,  reflecting  both the  improvement in net
income and the increase in weighted  average  Common and Series A Common  Shares
outstanding.  Weighted  average  number of  Common  and  Series A Common  Shares
outstanding  for the first  nine  months of 1995  increased  5% over the  shares
outstanding for 1994 primarily as a result of Common Shares issued in connection
with acquisitions. On a comparable basis, excluding the effect of the 1995 gains
on sales of cellular and other investments (net of tax), net income increased to
$30.8  million  in 1995  from  $15.2  million  in 1994 and  earnings  per  share
increased to $.37 in 1995 from $.19 in 1994.

TDS owned an  aggregate of  67,052,931  shares of common stock of the Company at
September 30, 1995,  representing  80.8% of the combined  total of the Company's
outstanding Common and Series A Common Shares and 95.8% of their combined voting
power. Assuming the Company's Common Shares are issued in all instances in which
the Company has the choice to issue its Common Shares or other consideration and
assuming all  issuances of the  Company's  common stock to TDS and third parties
for  completed  and  pending  acquisitions  and  redemptions  of  the  Company's
Preferred Stock and TDS's  Preferred  Shares had been completed at September 30,
1995,  TDS would have owned 80.1% of the total  outstanding  common stock of the
Company and controlled 95.6% of the combined voting power of both classes of its
common stock.


Three Months Ended 9/30/95 Compared to Three Months Ended 9/30/94
- -----------------------------------------------------------------
Operating revenues totaled $138.6 million in the third quarter of 1995, up $48.6
million,  or 54%,  over 1994.  As the number of customers  and amount of revenue
earned  continued  to grow,  local  minutes  of use per  customer  continued  to
decline. Average monthly local minutes of use totaled 97 in the third quarter of
1995  compared to 99 in 1994.  Average  monthly  service  revenue  per  customer
decreased  8% to $77 in the third  quarter of 1995  compared  to $83 in 1994 for
reasons generally the same as the first nine months of 1995. Revenues from local
customers'  usage of USM's  systems  increased  $30.8  million,  or 63%, in 1995
primarily due to the increased number of customers served. Average monthly local
retail  revenue per  customer  declined  3% to $46 in the third  quarter of 1995
compared to $47 in 1994.  Inbound  roaming revenue  increased $14.1 million,  or
47%, in 1995 due to the increased number of other carriers'  customers using the
Company's  systems and the growth in the number of cell sites in those  systems.
Monthly  inbound  roaming  revenue per customer  averaged $25 in 1995 and $29 in
1994.  Long-distance  revenue  increased  $3.6  million,  or 54%, in 1995 as the
volume of long-distance  calls billed by the Company increased.  Equipment sales
revenue reflects sales of 72,500 cellular  telephones in 1995 compared to 35,100
in 1994. The average revenue per unit sold was $55 in 1995 and $93 in 1994.

Operating expenses totaled $120.6 million in the third quarter of 1995, up $41.8
million,  or 53%,  over 1994 for  reasons  generally  the same as the first nine
months of 1995.


                                                        -9-

<PAGE>



Operating income before minority share totaled $18.0 million in 1995 compared to
$11.1 million in 1994. The operating  income margin remained at 13% in 1995, the
same as in 1994. The improvement in operating income was primarily the result of
increased  revenues  and  cost  efficiencies,  partially  offset  by  the  costs
associated  with the growth of the Company's  operations and the addition of new
markets.

Investment  income  increased  $1.6  million,  or 18%,  in 1995 due to  improved
results in markets managed by others accounted for by the equity method. Gain on
sale of cellular and other investments totaled $42.3 million in 1995,  resulting
from the sale of the Company's 100% interests in two markets during the quarter.
Income tax expense  totaled  $30.9  million in 1995  compared to $2.2 million in
1994. The increase was primarily the result of the taxes  generated by the above
gains.

Net income  totaled  $32.3  million in 1995  compared to $10.8  million in 1994.
Earnings per share was $.38 in 1995 and $.13 in 1994.  Weighted  average  common
shares  outstanding  increased 5% in 1995. On a comparable basis,  excluding the
effect of the 1995  gains on sales of  cellular  and other  investments  (net of
tax),  net income  increased to $15.5 million in 1995 from $10.8 million in 1994
and earnings per share increased to $.18 in 1995 from $.13 in 1994.


FINANCIAL RESOURCES AND LIQUIDITY

The Company operates a capital- and marketing-intensive  business.  Rapid growth
in markets  operated by the Company,  capital  expenditures and customers served
has caused financing requirements for acquisitions,  construction and operations
to exceed  internally  generated cash flow. The Company requires capital to fund
construction and operating expenses of the cellular systems it operates, to fund
investments in minority partnership  interests in other cellular markets, to pay
principal and interest on its outstanding  debt and to complete  acquisitions in
process. The Company has only recently achieved profitability and has previously
incurred   significant   start-up  costs  and  operating  losses.   The  Company
anticipates  increasing  growth in cellular  units in service and revenues as it
continues  its  expansion  and  development   programs.   Marketing  and  system
operations  expenses  associated with this expansion will most likely reduce the
rate of growth in operating cash flow and operating income over the next several
quarters.  The Company has  obtained  substantial  funds from  external  sources
during the past several years.

Cash flows from  operating  activities  provided $80.9 million in 1995 and $57.6
million in 1994.  Operating cash flow  (operating  income before  minority share
plus  depreciation  and  amortization)  provided cash totaling $101.2 million in
1995 and  $62.7  million  in 1994.  The 1995  increase  in  operating  cash flow
primarily reflects  improvement in the more established  markets.  The change in
deferred taxes in the nine months ended  September 30, 1995 was primarily due to
the  gain on the  sale of  cellular  and  other  investments.  Acquisitions  and
increased  operating cash flow $10.2 million,  or 16%, in 1995.  Cash flows from
other  operating  activities  (investment  and other income,  interest  expense,
changes in working capital and changes in other assets and liabilities) required
cash investments totaling $20.3 million in 1995 and $5.1 million in 1994.

Cash flows from  financing  activities  provided $20.9 million in 1995 and $83.4
million in 1994.  Cash flows from financing  activities  include cash flows from
the sale of LYONs,  borrowings under the Revolving Credit Agreement with TDS and
vendor financing transactions. In 1995, the sale of LYONs provided cash totaling
$221.5 million and vendor financing  transactions provided $58.7 million.  These
were offset by repayments of amounts owed under the Revolving  Credit  Agreement
with TDS totaling  $249.9  million and amounts  owed under the vendor  financing
agreement totaling $10.5 million. Borrowings under the Revolving Credit

                                                       -10-

<PAGE>



Agreement with TDS totaling  $82.4 million  provided a majority of the Company's
external financing requirements in 1994.

Cash flows from investing  activities  required cash investments  totaling $48.6
million in 1995 and $129.3  million in 1994.  Such cash  requirements  primarily
consisted  of  cash  additions  to  property,  plant,  and  equipment  and  cash
requirements for acquisitions and for investments in cellular markets.  In 1995,
the Company received cash proceeds totaling $141.4 million relating to the sales
of cellular  interests in nine markets and the sale of equity  securities.  Cash
expenditures  for property,  plant and equipment  totaled $158.1 million in 1995
(of which $1.3 million relates to 1994 additions), representing the construction
of 211 cell sites and other plant  additions.  Cash  expenditures  for property,
plant and  equipment  totaled  $108.2  million  in 1994 (of which  $6.5  million
relates to 1993 additions),  representing the construction of 137 cell sites and
other plant additions.

Anticipated capital requirements for 1995 reflect the Company's construction and
system  expansion  program,  funding of working  capital  needs,  investments in
entities in which the Company has a minority interest, scheduled debt repayments
and pending  acquisitions.  The Company's  consolidated  construction budget for
1995 is approximately  $180 million,  consisting  primarily of new cell sites to
expand and enhance the Company's coverage in its service areas.


The Company continued to expand its operations through  acquisitions  during the
first nine months of 1995,  completing the acquisition of controlling  interests
in ten markets and several additional minority interests.  During the first nine
months of 1994, the Company  completed the acquisition of controlling  interests
in ten markets and several additional  minority  interests.  Some of the markets
acquired during 1995 and 1994 were subject to acquisition  agreements which were
entered into prior to the year in which the  acquisitions  were  completed.  The
following table summarizes the consideration issued for these acquisitions.


                                                       -11-

<PAGE>



COMPLETED ACQUISITIONS                          Nine Months Ended September 30,
                                                -------------------------------
                                                        1995              1994
                                                      --------         --------
                                                            (in millions)

Pops Acquired                                              1.5             1.2
Total Consideration                                   $  150.6        $  138.2

Details of Total Consideration:

USM Common Shares
         Shares Issued                                     3.1             4.3
         Recorded Cost                                $   98.5        $  131.7

USM Common Shares to be issued in the future (all in 1995)
         Shares Issuable                                   0.5             --
         Recorded Cost                                $   14.5        $    --

Revolving Credit Agreement - TDS                          14.6              .3

Cancellation of Notes Receivable                            --             1.4

Cash                                                  $   23.0        $    4.8

Of the total 1995 and 1994  consideration,  the debt under the Revolving  Credit
Agreement  and the USM Common  Shares  (except  417,000  shares  issued to third
parties  in 1995) were  issued to TDS to  reimburse  TDS for TDS  Common  Shares
issued and issuable and cash paid to third parties in  connection  with 1995 and
1994  acquisitions.  Additionally,  the Company had commitments at September 30,
1995,  to issue  928,000  Common  Shares  in 1995 and 1996  related  to  certain
completed  acquisitions.  The  Company  and TDS have the option to  deliver  TDS
Common Shares  and/or cash in lieu of the Company's  Common Shares in connection
with certain of these acquisitions.

The Company is continuing to assess the makeup of its cellular holdings in order
to maximize the benefits  derived from clustering its markets.  As the number of
opportunities  for outright  acquisitions has decreased over the last one or two
years, and as the Company's  clusters have grown to realize greater economies of
scale,  the Company's  focus has shifted toward  exchanges and  divestitures  of
managed and investment interests.  Recently, the Company has completed exchanges
of controlling interests in its less strategic markets for controlling interests
in markets which better complement its clusters.  The Company has also completed
outright  divestitures of other less strategic markets.  The proceeds from these
divestitures have been used to further the Company's growth.

At  September  30,  1995,  the  Company  had  agreements  pending to  exchange a
controlling interest in one market,  representing 95,000 population equivalents,
for a controlling  interest in another market,  representing  154,000 population
equivalents.  The Company also had an agreement pending to acquire a controlling
interest  in  one  market,   representing  283,000  population  equivalents.  In
addition,  the Company had agreements pending to divest controlling interests in
six other  markets and one market  partition,  representing  612,000  population
equivalents,  and to settle litigation  related to an investment  interest which
was  divested  earlier  in  1995.  If  these  divestitures  and  the  litigation
settlement are completed as planned, the Company will receive cash consideration
totaling approximately $104.7 million.


                                                       -12-

<PAGE>



The Company will  continue to seek to maximize  the  benefits of its  clustering
strategy,  by exchanging  markets which are less strategic for markets which add
to its current clusters,  by acquiring markets which enhance its clusters and by
divesting  other less strategic  markets for cash. All of the pending  exchange,
acquisition,  divestiture and litigation  settlement  agreements discussed above
are expected to be completed by mid-1996.  Certain of the  divestitures  and the
litigation  settlement are expected to generate  substantial  gains for book and
tax purposes.

Liquidity
- ---------
The Company  anticipates that the aggregate resources required for the remainder
of 1995 will  include  approximately:  (i) $25 million for capital  spending and
(ii) $2 million of scheduled debt repayments.  Not included in the above amounts
are  resources  that may be required for  acquisitions  signed during the fourth
quarter of 1995.  These  potential  acquisitions  may require funding during the
quarter.

At September 30, 1995, the Company had $59 million of cash and cash  equivalents
and affiliated cash  investments and $100 million  available under the Revolving
Credit  Agreement with TDS.  Additionally,  the Company  anticipates  generating
additional  amounts of positive cash flows from operating  activities during the
remainder of 1995.

The  Company  sold $745  million  principal  amount at  maturity  of zero coupon
convertible  debt in June 1995.  This  20-year  fixed rate debt,  in the form of
LYONs,  is subordinated  to all senior  indebtedness  of the Company.  The issue
price of each LYON was  $306.46 for each $1,000  principal  amount at  maturity,
which  represents  a yield to maturity of 6%.  Each LYON is  convertible  at the
option of the holder at any time on or prior to maturity at a conversion rate of
9.475 Common Shares per LYON. Upon conversion, USM may elect the delivery of its
Common  Shares or cash equal to the market value of the Common Shares into which
the LYONs are  convertible.  Beginning  five years after the date of issue,  the
LYONs  may be  redeemed  at any time for cash at the  option of the  Company  at
redemption  prices equal to the issue price plus accrued original issue discount
through the date of redemption.  On the fifth anniversary of the issue date, USM
will purchase  LYONs at the option of the holder at the issue price plus accrued
original  issue  discount  through  that date.  At that time,  USM will have the
option of  purchasing  such  LYONs with  cash,  USM Common  Shares or TDS common
equity securities, or any combination thereof.

Most of the net proceeds to the Company of  approximately  $221 million from the
sale of the LYONs were used to completely  repay debt to TDS under the Revolving
Credit  Agreement,  and the  excess  proceeds  were used for  general  corporate
purposes.  In  connection  with the sale of the  LYONs,  on June 29,  1995,  the
Company and TDS amended the Revolving  Credit  Agreement to reduce the available
line of credit  thereunder  to $100 million and to reduce the interest  rate for
borrowings to prime plus 0.75%.


                                                       -13-

<PAGE>



The advances made by TDS under the  Revolving  Credit  Agreement are  unsecured.
Interest on the  balance due under the  Revolving  Credit  Agreement  is payable
quarterly  and no  principal  is  payable  until  January  2,  1998,  subject to
acceleration  under certain  circumstances,  at which time the entire  principal
balance then outstanding is scheduled to become due and payable. The Company may
prepay the balance due under the  Revolving  Credit  Agreement  at any time,  in
whole or in part,  without  premium.  No borrowings were  outstanding  under the
Revolving Credit Agreement at September 30, 1995.

The  Company's  vendor  financing  agreement  was  entered  into in  1994.  This
agreement is an amendment and  restatement  of a similar 1991 agreement with the
same  equipment   vendor  under  which  the  Company  had  previous   borrowings
outstanding.  In  addition  to the amounts  previously  borrowed  under the 1991
agreement,  the Company has new borrowings  outstanding as of September 30, 1995
under the 1994 agreement. Borrowings under the 1991 agreement bear interest at a
rate of 2.307% over the 90-day  Commercial  Paper Rate of high-grade,  unsecured
notes (for a rate of 8.1% at  September  30,  1995).  Borrowings  under the 1994
agreement bear interest at a rate of 2.25% over the 90-day Commercial Paper Rate
of  high-grade,  unsecured  notes (for a rate of 8.1% at  September  30,  1995).
Borrowings  totaling $121.2 million were outstanding  under the vendor financing
agreement at September 30, 1995.

The Company  anticipates that it may require funding to acquire cellular markets
and build and operate cellular  systems in the future.  The timing and amount of
such funding  requirements  will depend on the timing of the  completion  of any
future acquisitions,  the number of additional licenses acquired by the Company,
the construction and operational plans for the individual  cellular projects and
other relevant factors. The Company may need to raise additional capital to meet
these requirements.  These additional requirements may be met through internally
generated funds,  borrowings from TDS, the issuance of additional equity or debt
securities,   vendor  financing,  bank  financing,  the  sale  of  assets  or  a
combination of the above.  There can be no assurance that sufficient  funds will
be made  available  to the  Company  on terms  or at  prices  acceptable  to the
Company. If sufficient funding is not made available to the Company on terms and
prices  acceptable  to  the  Company,   the  Company  may  have  to  reduce  its
construction,  development and acquisition programs. In the long term, reduction
of these  programs  may have a negative  impact on the ability of the Company to
increase its consolidated revenues and cash flows.


                                                       -14-

<PAGE>



                    UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF OPERATIONS
                                          Unaudited


                                  Three Months Ended        Nine Months Ended
                                     September 30,            September 30,
                                 -------------------        -----------------
                                  1995         1994         1995         1994
                                  ----         ----         ----         ----
                               (Dollars in thousands, except per share amounts)
OPERATING REVENUES
  Service                      $ 134,554    $  86,675    $ 344,454    $ 227,101
  Equipment sales                  4,013        3,251       10,985        9,715
                                 -------    ---------    ---------    ---------

      Total Operating Revenues   138,567       89,926      355,439      236,816
                                 -------    ---------    ---------    ---------

OPERATING EXPENSES
  System operations               21,972       12,086       52,413       33,890
  Marketing and selling           25,571       16,058       69,204       46,089
  Cost of equipment sold          14,356        8,826       38,393       25,847
  General and administrative      35,131       25,052       94,271       68,258
  Depreciation                    15,143       10,050       40,595       28,192
  Amortization of intangibles      8,427        6,759       23,680       18,926
                                 -------     --------    ---------     --------

      Total Operating Expenses   120,600       78,831      318,556      221,202
                                 -------     --------    ---------     --------

OPERATING INCOME BEFORE
  MINORITY SHARE                  17,967       11,095       36,883       15,614
Minority share of
  operating income                (1,950)      (1,366)      (5,713)      (3,680)
                                 -------     --------    ---------     --------

OPERATING INCOME                  16,017        9,729       31,170       11,934
                                 -------     --------    ---------     --------


INVESTMENT AND OTHER INCOME
  Investment income               10,196        8,609       28,641       20,938
  Amortization of licenses and
    deferred costs related to 
    investments                     (299)        (195)        (792)        (682)
  Interest income                  1,266        1,168        3,318        2,474
  Other (expense), net              (238)        (191)      (1,468)        (991)
  Gain on sale of cellular and
    other investments             42,301         --         77,660         --
                                 -------      -------    ---------      -------

      Total Investment and
        Other Income              53,226        9,391      107,359       21,739
                                 -------      -------    ---------     --------

INCOME BEFORE INTEREST
  AND INCOME TAXES                69,243       19,120      138,529       33,673
Interest expense - affiliate          39        5,015       10,366       11,989
Interest expense - other           6,045        1,065       10,814        2,998
                                 -------       ------    ---------     --------

INCOME BEFORE INCOME TAXES        63,159       13,040      117,349       18,686
Income tax expense                30,896        2,244       37,399        3,535
                                 -------      -------    ---------     --------

NET INCOME                     $  32,263    $  10,796    $  79,950    $  15,151
                               =========    =========    =========    =========

WEIGHTED AVERAGE COMMON
  AND SERIES A COMMON
  SHARES (000s)                   84,561       80,294       83,846       79,493

EARNINGS PER COMMON
    AND SERIES A COMMON SHARE  $     .38    $     .13    $     .95    $     .19
                               =========    =========    =========    =========



                        The accompanying notes to consolidated
                       financial statements are an integral part
                                of these statements.

                                             -15-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited
                                                           Nine Months Ended
                                                              September 30,
                                                        ---------------------
                                                             1995        1994
                                                       -----------------------
                                                          (Dollars in thousands)
CASH FLOWS FROM OPERATING ACTIVITIES
 Net income                                              $  79,950    $  15,151
 Add (Deduct) adjustments to reconcile net income
  to net cash provided by operating activities
   Depreciation and amortization                            65,067       47,800
   Deferred taxes                                           21,876        1,682
   Investment income                                       (28,641)     (20,938)
   Gain on sale of cellular and other investments          (77,660)        --
   Minority share of operating income                        5,713        3,680
   Other noncash expense                                    10,236        1,422
   Change in accounts receivable                           (26,720)     (13,975)
   Change in accounts payable                                1,991       4,390
   Change in accrued interest                               10,120       11,903
   Change in accrued taxes                                  10,235          300
   Change in other assets and liabilities                    8,693        6,230
                                                         ---------    ---------
                                                            80,860       57,645
                                                         ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES
 Long term debt borrowings                                  58,698          --
 Change in Convertible Debentures                          221,466          --
 Repayment of long-term debt                               (10,480)      (8,965)
 Change in Revolving Credit Agreement                     (249,916)      82,360
 Common Shares issued                                          746          673
 Minority partner capital (distributions) contributions        372        9,340
                                                         ---------    ---------
                                                            20,886       83,408
                                                         ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES
 Additions to property, plant and equipment               (158,088)    (108,193)
 Investments in and advances to minority partnerships       (7,153)     (18,925)
 Distributions from partnerships                             7,231       11,739
 Proceeds from sale of investment                          141,387           --
 Acquisitions, excluding cash acquired                     (26,326)      (5,254)
 Other Investments                                          (5,628)      (8,636)
                                                         ---------    ---------
                                                           (48,577)    (129,269)
                                                         ---------    ---------

NET INCREASE IN CASH AND
 CASH EQUIVALENTS                                            53,169      11,784

CASH AND CASH EQUIVALENTS-
 Beginning of period                                          5,800       6,274
                                                         ----------   ---------
 End of period                                            $  58,969   $  18,058
                                                         ==========   =========

                    The accompanying notes to consolidated
                  financial statements are an integral part
                          of these statements.

                                         -16-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS


                                               (Unaudited)
                                           September 30, 1995  December 31, 1994
                                           ------------------  -----------------
                                                      (Dollars in thousands)
CURRENT ASSETS
   Cash and cash equivalents                     $   15,646        $    4,143
   Affiliated cash investments                       43,323             1,657
   Accounts receivable
      Customers                                      44,232            23,609
      Roaming                                        30,156            18,881
      Affiliates                                      2,195             3,549
      Other                                           1,112             3,150
   Inventory                                          5,602             5,435
   Prepaid and other current assets                   5,963             4,136
                                                 ----------        ----------

                                                    148,229            64,560
                                                 ----------        ----------

PROPERTY, PLANT AND EQUIPMENT
   In service                                       632,098           464,132
   Less accumulated depreciation                    131,318            95,951
                                                 ----------        ----------

                                                    500,780           368,181
                                                 ----------        ----------

INVESTMENTS
   Cellu1ar partnerships - equity                   109,795            86,215
   Cellu1ar partnerships - cost                      11,457            13,280
   Licenses, net of amortization                  1,024,060           947,399
   Marketable equity securities                          --            20,145
   Notes and interest receivable                     15,719            14,535
                                                 ----------        ----------
                                                  1,161,031         1,081,574
                                                 ----------        ----------

DEFERRED CHARGES
   Deferred start-up costs, net of amortization       2,208             3,685
   Other deferred charges, net of amortization       27,808            16,787
                                                 ----------        ----------

                                                     30,016            20,472
                                                 ----------        ----------

   Total Assets                                  $1,840,056        $1,534,787
                                                 ==========        ==========


                       The accompanying notes to consolidated
                      financial statements are an integral part
                             of these statements.

                                         -17-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND SHAREHOLDERS' EQUITY

                                                (Unaudited)
                                            September 30, 1995 December 31, 1994
                                            ------------------ -----------------
                                                    (Dollars in thousands)
CURRENT LIABILITIES
   Current portion of long-term debt and
      preferred stock                          $      18,826      $    20,804
   Notes payable                                         613              637
   Accounts payable
      Affiliates                                       5,392            3,662
      Other                                           52,054           49,114
   Accrued interest, primarily to affiliates               1            5,880
   Accrued taxes                                      12,644            2,430
   Customer deposits and deferred revenues             8,719            5,933
   Other current liabilities                          17,776            9,913
                                               -------------      -----------

                                                     116,025           98,373
                                               -------------      -----------

REVOLVING CREDIT AGREEMENT - TDS                          --          232,954
                                               -------------      -----------

LONG-TERM DEBT, excluding current portion            111,943           57,691
                                               -------------      -----------

6% ZERO COUPON CONVERTIBLE DEBENTURES                232,308               --
                                               -------------      -----------

DEFERRED LIABILITIES AND CREDITS
   Income taxes                                       27,860            5,017
   Other                                               1,680            3,636
                                               -------------      -----------

                                                      29,540            8,653
                                               -------------      -----------

REDEEMABLE PREFERRED STOCK, excluding
   current portion                                        --            9,597
                                               -------------      -----------

MINORITY INTEREST                                     41,549           33,552
                                               -------------      -----------


COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share              49,932           45,584
   Series A Common Shares, par value $1 per share     33,006           33,006
   Additional paid-in capital                      1,205,644        1,083,698
   Common Shares issuable, 928,009 shares and
      802,802 shares, respectively                    24,784           16,337
   Retained deficit)                                  (4,708)         (84,658)
                                               -------------       ----------

                                                   1,308,691        1,093,967
                                               -------------       ----------

   Total Liabilities and Shareholders' Equity    $ 1,840,056      $ 1,534,787
                                               =============      ===========


                      The accompanying notes to consolidated
                     financial statements are an integral part
                             of these statements.

                                     -18-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    The consolidated  financial  statements included herein have been prepared
      by the Company,  without audit,  pursuant to the rules and  regulations of
      the Securities and Exchange  Commission.  Certain information and footnote
      disclosures   normally  included  in  financial   statements  prepared  in
      accordance  with  generally  accepted  accounting   principles  have  been
      condensed or omitted pursuant to such rules and regulations,  although the
      Company believes that the disclosures are adequate to make the information
      presented  not  misleading.   It  is  suggested  that  these  consolidated
      financial   statements  be  read  in  conjunction  with  the  consolidated
      financial  statements  and the notes  thereto  included  in the  Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly  the  financial  position  as of  September  30,  1995 and
      December 31, 1994,  and the results of  operations  and cash flows for the
      nine months ended  September 30, 1995 and 1994.  The results of operations
      for the nine months ended September 30, 1995 and 1994, are not necessarily
      indicative of the results to be expected for the full year.

2.    Earnings  per Common and Series A Common  Share for the nine months  ended
      September  30, 1995 and 1994,  was  computed by dividing Net Income by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock equivalents at September 30, 1995 and 1994, consist primarily
      of dilutive Common Shares issuable and Redeemable Preferred Stock.

3.    Certain of the cellular  acquisitions  closed during 1992 and 1991 require
      the  Company  to  deliver  Common  Shares in the  future.  The  Company is
      required to issue Common Shares to TDS and third parties as follows:

                                                        Common Shares
                                                          Issuable
                                                        -------------

                  1995                                    749,186
                  1996                                    178,823
                                                         --------
                                                          928,009
                                                         ========



                                                       -19-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




4.    Assuming that  acquisitions  accounted for as purchases  during the period
      January 1, 1994,  to  September  30,  1995,  had taken place on January 1,
      1994, pro forma results of operations would have been as follows:

                                                           Nine Months Ended
                                                              September 30,
                                                          -------------------
                                                          1995           1994
                                                          ----           ----
                                                         (Dollars in thousands,
                                                       except per share amounts)

     Service Revenues                                 $  363,745     $  267,770
     Equipment Sales                                      12,221         11,938
     Interest Expense (including cost to 
        finance acquisitions)                             21,356          3,824
     Net Income (Loss)                                    63,942         (3,031)
     Income (Loss) per Common Share                   $      .76     $     (.04)

5.    The following  summarized  unaudited  income  statements  are the combined
      summarized  income statements of the cellular system  partnerships  listed
      below  which  are  among  those  entities  accounted  for by  the  Company
      following the equity method.  The combined  summarized  income  statements
      were compiled from financial  statements and other information obtained by
      the Company as a limited partner of the cellular  limited  partnerships as
      set forth below. The cellular system partnerships included in the combined
      summarized  income  statements and the Company's  ownership  percentage of
      each cellular  system  partnership at September 30, 1995, are set forth in
      the following table.

                                                            The
                                                          Company's
                                                           Limited
                                                          Partnership
               Cellular System Partnership                Interest
        ------------------------------------------     --------------

        Los Angeles SMSA Limited Partnership                5.5%
        Nashville/Clarksville MSA Limited Partnership      49.0%
        Baton Rouge MSA Limited Partnership                52.0%




                                                       -20-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




                                    (Unaudited)              (Unaudited)
                                Three Months Ended        Nine Months Ended
                                   September 30,             September 30,
                                 1995         1994          1995         1994
                               ---------    ---------    ---------   ----------
                                            (Dollars in thousands)

REVENUES                      $  191,808     $161,608     $574,576    $460,057

EXPENSES
  Selling, general and
     administrative              100,643       87,289      292,290     241,572
  Depreciation and amortizati     17,584       16,779       49,417      48,140
                              ----------     --------     --------    --------
                                 118,227      104,068      341,707     289,712
                              ----------     --------     --------    --------

OPERATING INCOME                  73,581       57,540      232,869     170,345
OTHER INCOME, NET                  1,436        1,678        4,557       4,487
                              ----------     --------     --------     -------

NET INCOME                    $   75,017     $ 59,218     $237,426    $174,832
                              ==========     ========     ========    ========


6.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first  nine  months  of  1995  and  1994.   In   conjunction   with  these
      acquisitions,  the following assets were acquired, liabilities assumed and
      Common Shares issued.

                                                          Nine Months Ended
                                                              September 30,
                                                          ------------------
                                                          1995           1994
                                                          ----           ----
                                                         (Dollars in thousands)

Property, plant and equipment                        $  30,852        $   7,897
Cellular licenses                                      130,454          136,881
Decrease in equity-method investment
  in cellular interests                                 (5,921)          (7,077)
Accounts receivable                                      4,336            1,038
Revolving Credit Agreement - TDS                       (15,493)            (309)
Accounts payable                                        (3,882)            (826)
Other assets and liabilities,
  excluding cash acquired                                 (969)            (583)
Common Shares issued and issuable                     (113,051)        (131,767)
                                                     ---------        ---------
Decrease in cash due to acquisitions                 $  26,326        $   5,254
                                                      =========        =========

                                                       -21-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




      The following  summarizes certain noncash  transactions,  and interest and
      income taxes paid.

                                                          Nine Months Ended
                                                             September 30,
                                                          -----------------
                                                          1995           1994
                                                          ----           ----
                                                         (Dollars in thousands)

      Interest paid                                       $ 2,842     $   3,010
      Income taxes paid                                     2,547         1,337
      Accrued interest converted into debt
        under the Revolving Credit Agreement               14,432        12,681
      Common Shares issued by USM for Conversion
        of USM Preferred Stock and TDS Preferred Shares   $22,236     $   1,497

7.    Contingencies

      The Company's material contingencies as of September 30, 1995, include the
      collectibility  of a  $5.5  million  note  receivable  under  a  long-term
      financing  agreement  with a cellular  company and a $9.9 million  standby
      letter of credit in support of a bank loan to an entity  minority-owned by
      the Company. For further discussion of these contingencies, see Note 13 of
      Notes to Consolidated  Financial Statements included in the Company's 1994
      Report on Form 10-K for the year ended December 31, 1994.

8.    Gain on Sale of Cellular Interests

      USM sold its majority interest in five markets,  its minority interests in
      four  markets  and an equity  investment  during the first nine  months of
      1995.  USM  recognized  $77.7 million on the sales of these  non-strategic
      cellular interests.


                                                       -22-

<PAGE>



                           PART II. OTHER INFORMATION


Item 1.  Legal Proceedings

      La Star and Wisconsin RSA 8  Applications.  On September 28, 1995, USM and
TDS announced that on September 27, 1995, a FCC  administrative  law judge found
both  companies  fully  qualified to be FCC  licensees.  The decision  favorably
resolves candor issues raised in the La Star and Wisconsin RSA 8 matters. A copy
of the news release was filed on Form 8-K on October 3, 1995.

Item 6.  Exhibits and Reports on Form 8-K.

     (a)     Exhibit 11 - Computation of earnings per common share.

     (b)     Exhibit 12 - Statement regarding computation of ratios.

     (c)     Exhibit 27 - Financial Data Schedule.

     (d)     Exhibit 99.1 - Unaudited Consolidated Statements of Operations for 
                            the Twelve Months Ended September 30, 1995 and 1994.

     (e)     No reports on Form 8-K were filed during the quarter ended 
             September 30, 1995.


                                                       -23-

<PAGE>



                                   SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                              UNITED STATES CELLULAR CORPORATION
                                                         (Registrant)





Date    November 10, 1995                   /s/ H. DONALD NELSON
        -----------------                   -----------------------------------
                                            H. Donald Nelson
                                            President
                                            (Principal Executive Officer)


Date    November 10, 1995                   /s/ KENNETH R. MEYERS
        -----------------                   ----------------------------------
                                            Kenneth R. Meyers
                                            Vice President-Finance and Treasurer
                                            (Chief Financial Officer)


Date    November 10, 1995                   /s/ PHILLIP A. LORENZINI
        -----------------                   -----------------------------------
                                            Phillip A. Lorenzini
                                            Controller
                                           (Principal Accounting Officer)



                                                       -24-

<PAGE>




                                                                      Exhibit 11

                       United States Cellular Corporation
              Computation of Earnings Per Common Share and Series A
                     Common Share (in thousands, except per
                                 share amounts)


Three Months Ended September 30,                              1995      1994
- -------------------------------------------------------------------------------

Primary Earnings
  Net Income Available to Common                            $ 32,263  $ 10,796 
                                                            ========  ========

Primary Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                                 82,934    78,170

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                         77        67
    Convertible Preferred Shares                                 622     1,093
    Common Shares Issuable                                       928       964
                                                            --------    ------
  Primary Shares                                              84,561    80,294
                                                            ========    ======

Primary Earnings per Common Share
  Net Income                                                 $   .38   $   .13
                                                            ========   =======


Fully Diluted Earnings*
  Net Income Available to Common, as reported                $32,263   $10,796
  Interest expense eliminated as a result of the pro forma
    conversion of Convertible Debentures                       2,207        --
                                                            --------   -------
  Net Income Available to Common, as adjusted                $34,470   $10,796
                                                            ========   =======

Fully Diluted Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                                 82,934    78,170

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                         93        73
    Convertible Preferred Shares                                 622     1,093
    Common Shares Issuable                                       928       964
    Conversion of Convertible Debentures                       7,059      --
                                                            --------  --------
  Fully Diluted Shares                                        91,636    80,300
                                                            ========  ========

Fully Diluted Earnings per Common Share
  Net Income                                                $    .38   $   .13
                                                            ========   =======

- --------------


* This  calculation  is  submitted in  accordance  with  Securities  Act of 1934
Release No. 9083  although  not  required by footnote 2 to  paragraph  14 of APB
Opinion No. 15 because it results in dilution of less than 3%.


<PAGE>


                                                                      Exhibit 11

                       United States Cellular Corporation
       Computation of Earnings Per Common Share and Series A Common Share
                    (in thousands, except per share amounts)


Nine Months Ended September 30,                                  1995      1994
- --------------------------------------------------------------------------------
Primary Earnings
    Net Income Available to Common                             $79,950   $15,151
                                                               =======   =======

Primary Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                               82,112    76,909

    Additional shares assuming issuance of:
        Options and Stock Appreciation Rights                       68        66
        Convertible Preferred Shares                               674     1,102
        Common Shares Issuable                                     992     1,416
                                                               -------   -------
    Primary Shares                                              83,846    79,493
                                                               =======   =======

Primary Earnings per Common Share
    Net Income                                                 $   .95   $   .19
                                                               =======   =======


Fully Diluted Earnings*
    Net Income Available to Common, as reported                $79,950   $15,151
    Interest Expense eliminated as a result of the pro forma
        conversion of Convertible Debentures                     2,597      --
                                                               -------   -------
    Net Income Available to Common, as adjusted                $82,547   $15,151
                                                               =======   =======

Fully Diluted Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                               82,112    76,909

    Additional shares assuming issuance of:
        Options and Stock Appreciation Rights                      133        74
        Convertible Preferred Shares                               674     1,102
        Common Shares Issuable                                     992     1,416
        Conversion of Convertible Debentures                     2,767      --
                                                               -------   -------
    Fully Diluted Shares                                        86,678    79,501
                                                               =======   =======

Fully Diluted Earnings per Common Share
    Net Income                                                 $   .95   $   .19
                                                               =======   =======

- --------------


* This  calculation  is  submitted in  accordance  with  Securities  Act of 1934
Release No. 9083  although  not  required by footnote 2 to  paragraph  14 of APB
Opinion No. 15 because it results in dilution of less than 3%.






                                                                      Exhibit 12

                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES

                                                                 Nine Months
                                                                    Ended
                                                              September 30, 1995
                                                          ----------------------
                                                          (Dollars in thousands)
EARNINGS
  Income from Continuing Operations before
    income taxes                                              $ 117,349
    Add (Deduct):
        Minority Share of Cellular Losses                          (106)
        Earnings on Equity Method                               (28,641)
        Distributions from Minority Subsidiaries                  5,211
        Amortization of Capitalized Interest                          3
        Minority interest in income of majority-owned
          subsidiaries that have fixed charges                    1,266
                                                              ---------
                                                                 95,082

    Add fixed charges:
        Consolidated interest expense                            21,180
        Interest Portion (1/3) of Consolidated Rent Expense       1,600
                                                              ---------
                                                              $ 117,862
                                                              =========
FIXED CHARGES
    Consolidated interest expense                             $  21,180
    Interest Portion (1/3) of Consolidated Rent Expense           1,600
                                                              ---------
                                                              $  22,780
                                                              =========
RATIO OF EARNINGS TO FIXED CHARGES                                 5.17
                                                              =========
  Tax-Effected Preferred Dividends                            $      --
  Fixed Charges                                                  22,780
                                                              ---------
    Fixed Charges and Preferred Dividends                     $  22,780
                                                              =========
RATIO OF EARNINGS TO FIXED CHARGES
  AND PREFERRED DIVIDENDS                                          5.17
                                                              =========



<PAGE>




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted form the
Consolidated Financial Statements of United States Cellular Corporation as of
September 30, 1995, and for the nine months then ended, and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               SEP-30-1995
<CASH>                                          58,969
<SECURITIES>                                         0
<RECEIVABLES>                                   47,264
<ALLOWANCES>                                     3,032
<INVENTORY>                                      5,602
<CURRENT-ASSETS>                               148,229
<PP&E>                                         632,098
<DEPRECIATION>                                 131,318
<TOTAL-ASSETS>                               1,840,056
<CURRENT-LIABILITIES>                          116,025
<BONDS>                                        344,251
<COMMON>                                        82,938
                                0
                                          0
<OTHER-SE>                                   1,225,753
<TOTAL-LIABILITY-AND-EQUITY>                 1,840,056
<SALES>                                         10,985
<TOTAL-REVENUES>                               355,439
<CGS>                                           38,393
<TOTAL-COSTS>                                  318,556
<OTHER-EXPENSES>                             (107,359)
<LOSS-PROVISION>                                 8,047
<INTEREST-EXPENSE>                              21,180
<INCOME-PRETAX>                                117,349
<INCOME-TAX>                                    37,399
<INCOME-CONTINUING>                             79,950
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    79,950
<EPS-PRIMARY>                                      .95
<EPS-DILUTED>                                      .95
        

</TABLE>

                                                                    Exhibit 99.1

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                    Unaudited
                                                    Twelve Months Ended
                                                        September 30,
                                                  ------------------------
                                                      1995        1994     
                                                  -----------  ----------
                                                   (Dollars in thousands,
                                                  except per share amounts)
OPERATING REVENUES
    Service                                       $ 436,002    $ 285,982
    Equipment sales                                  15,025       13,174
                                                  ---------    ---------
        Operating Revenues                          451,027      299,156
                                                  ---------    ---------

OPERATING EXPENSES
    System operations                                65,392       43,250
    Marketing and selling                            92,187       61,318
    Cost of equipment sold                           51,977       34,902
    General and administrative                      120,206       90,123
    Depreciation                                     51,923       35,619
    Amortization of intangibles                      30,688       24,394
                                                  ---------    ---------
        Total Operating Expenses                    412,373      289,606
                                                  ---------    ---------


OPERATING INCOME BEFORE MINORITY SHARE               38,654        9,550
Minority share of operating income                   (7,185)      (4,432)
                                                  ---------    ---------
OPERATING INCOME                                     31,469        5,118
                                                  ---------    ---------
INVESTMENT AND OTHER INCOME
    Investment income                                34,243       24,851
    Amortization of licenses and deferred costs
        related to investments                       (1,023)        (918)
    Interest income                                   4,224        3,090
    Other (expense), net                             (1,845)      (1,662)
    Gain on sale of cellular interests               80,981         --
                                                  ---------    ---------
        Total Investment and Other Income           116,580       25,361
                                                  ---------    ---------
INCOME BEFORE INTEREST AND
  INCOME                                            148,049       30,479
Interest expense - affiliate                         16,189       17,741
Interest expense - other                             11,887        4,036
                                                  ---------    ---------

INCOME BEFORE INCOME TAXES                          119,973        8,702
Income tax expense                                   38,781        4,746
                                                  ---------    ---------
NET INCOME                                        $  81,192    $   3,956
                                                  =========    =========
WEIGHTED AVERAGE COMMON AND
  SERIES A COMMON SHARES (000s)                      83,103       77,187

EARNINGS PER COMMON SHARE
    AND SERIES A COMMON SHARE                     $     .98    $     .05
                                                  =========    =========


<PAGE>





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