UNITED STATES CELLULAR CORP
424B4, 1995-06-08
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>
                                                       Registration No. 33-58911
                                                                  Rule 424(b)(4)
                                                                  Rule 424(b)(5)

PROSPECTUS                       $650,000,000
                                     [LOGO]
                       UNITED STATES CELLULAR CORPORATION
                     LIQUID YIELD OPTION-TM- NOTES DUE 2015
                          (ZERO COUPON--SUBORDINATED)
                               -----------------

    The  Issue Price  of each  Liquid Yield  Option-TM- Note  ("LYON"-TM-) to be
issued by United  States Cellular  Corporation (the "Company")  will be  $306.46
(30.646% of principal amount at maturity) and there will be no periodic payments
of  interest. The LYONs  will mature on June  15, 2015. The  Issue Price of each
LYON represents a yield to maturity of  6% per annum (computed on a  semi-annual
bond  equivalent  basis)  calculated  from  June 13,  1995.  The  LYONs  will be
subordinated to all existing and future  Senior Indebtedness of the Company.  As
of  March 31, 1995, the Company had approximately $329.5 million of indebtedness
outstanding which would have constituted Senior Indebtedness (which amount would
have been approximately $136.3 million after the application of the net proceeds
of this  offering). The  LYONs  will also  be  effectively subordinated  to  all
liabilities,  including trade payables, of subsidiaries of the Company, which as
of March 31, 1995 totalled approximately $69.9 million. See "Capitalization" and
"Description of LYONs--Subordination of LYONs; Effect of Corporate Structure."

    Each LYON will be convertible at the option of the Holder at any time on  or
prior  to maturity,  unless previously  redeemed or  otherwise purchased  by the
Company. Upon conversion, the Company may  elect the delivery of Common  Shares,
par  value $1.00 per share (the "Common Shares"), of the Company at a conversion
rate of 9.475  shares per  LYON (the  "Conversion Rate")  or cash  equal to  the
market  value of  the Common  Shares into which  the LYONs  are convertible. The
Conversion Rate will  not be adjusted  for accrued Original  Issue Discount  but
will  be subject to  adjustment upon the occurrence  of certain events affecting
the Common Shares. Upon conversion, the Holder will not receive any cash payment
representing accrued  Original  Issue  Discount;  such  accrued  Original  Issue
Discount  will  be  deemed  paid  by  the  Common  Shares  or  cash  received on
conversion, unless  such LYON  remains outstanding  pursuant to  a Common  Share
Delivery  Arrangement entered into by the Company with a Standby Share Deliverer
in respect of  such conversion. See  "Description of LYONs--Conversion  Rights."
The  Company's Common  Shares have  less voting power  than its  Series A Common
Shares, par value $1.00 per share (the "Series A Common Shares"). The LYONs  are
not convertible into Series A Common Shares, which have effective control of the
Company.  On June 7, 1995, the last reported  sale price of the Common Shares on
the American Stock Exchange was $28 1/8 per share.

    The Company will purchase LYONs, at the option of the Holder, as of June 15,
2000 for a Purchase Price per LYON of $411.99 (Issue Price plus accrued Original
Issue Discount through such Purchase Date). The Company may also elect to  offer
to  purchase LYONs,  at the  option of  the Holder,  as of  June 15,  2005 for a
Purchase Price per  LYON of  $553.68 (Issue  Price plus  accrued Original  Issue
Discount through such Optional Purchase Date). If the Company elects to offer to
purchase  LYONs as of the  Optional Purchase Date it  will notify the Holders of
such election prior to the Purchase Date. The Company, at its option, may  elect
to pay the Purchase Price as of the Purchase Date or the Optional Purchase Date,
if  applicable,  in  cash,  Common  Shares  or  publicly  traded  common  equity
securities (the "TDS Common Equity  Securities") of Telephone and Data  Systems,
Inc.   ("TDS")  (the  Company's   parent),  or  any   combination  thereof.  See
"Description of  LYONs--Purchase of  LYONs  at the  Option  of the  Holder."  In
addition,  as of 35 business days after  the occurrence of any Change in Control
of the Company occurring on or prior to June 15, 2000 the Company will  purchase
LYONs,  at the option of the Holder, for  a Change in Control Purchase Price, in
cash, equal to the Issue Price plus accrued Original Issue Discount through  the
date  set for such purchase. The Change in Control purchase feature of the LYONs
may in certain circumstances have  an anti-takeover effect. See "Description  of
LYONs--Change in Control Permits Purchase of LYONs at the Option of the Holder."

    The  LYONs  are  not redeemable  by  the  Company prior  to  June  15, 2000.
Beginning on June 15, 2000, the LYONs are redeemable for cash at any time at the
option of the Company, in  whole or in part, at  Redemption Prices equal to  the
Issue Price plus accrued Original Issue Discount through the date of redemption.
See "Description of LYONs--Redemption of LYONs at the Option of the Company."

    For a discussion of certain United States Federal income tax consequences to
Holders of LYONs, see "Certain Tax Aspects."

    The LYONs have been approved for listing on the American Stock Exchange upon
official  notice  of issuance  under  the symbol  USM.A.  The Common  Shares are
currently listed on the American Stock Exchange under the symbol USM. The Common
Shares of  TDS,  par  value $1.00  per  share  (the "TDS  Common  Shares"),  are
currently listed on the American Stock Exchange under the symbol TDS.

    SEE  "RISK FACTORS"  ON PAGE  12 FOR  A DISCUSSION  OF CERTAIN  FACTORS THAT
SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE LYONS.
                          ---------------------------

THESE SECURITIES HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE SECURITIES  AND
  EXCHANGE   COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS  THE
    SECURITIES AND  EXCHANGE COMMISSION  OR  ANY STATE  SECURITIES  COMMISSION
    PASSED   UPON   THE  ACCURACY   OR  ADEQUACY   OF  THIS   PROSPECTUS.  ANY
               REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

<TABLE>
<CAPTION>
                                     PRINCIPAL AMOUNT           PRICE TO             UNDERWRITING            PROCEEDS TO
                                        AT MATURITY              PUBLIC                DISCOUNT              COMPANY(1)
<S>                                <C>                    <C>                    <C>                    <C>
Per LYON.........................          100%                  30.646%                 .919%                 29.727%
Total (2)........................      $650,000,000           $199,199,000            $5,973,500            $193,225,500
<FN>
(1)   Before deducting expenses payable by the Company estimated at $755,000.
(2)   The Company has granted the  Underwriter an option, exercisable within  30
      days  after the date of  this Prospectus, to purchase  up to an additional
      $95,000,000 aggregate principal amount  at maturity of  LYONs on the  same
      terms  as set forth above to cover  over-allotments, if any. If the option
      is exercised in  full, the total  Principal Amount at  Maturity, Price  to
      Public,   Underwriting   Discount  and   Proceeds   to  Company   will  be
      $745,000,000, $228,312,700, $6,846,550 and $221,466,150, respectively. See
      "Underwriting."
</TABLE>

                          ---------------------------

    The LYONs are offered  by the Underwriter, subject  to prior sale, when,  as
and  if delivered  to and  accepted by the  Underwriter, and  subject to certain
other conditions.  The Underwriter  reserves the  right to  withdraw, cancel  or
modify  such offer and to reject orders in whole or in part. It is expected that
delivery of the LYONs will be  made in New York, New  York on or about June  13,
1995.

    Merrill  Lynch, Pierce,  Fenner &  Smith Incorporated  ("Merrill Lynch"), as
Standby Share Deliverer and at the request of the Company, may agree to acquire,
through the delivery  of Common  Shares, LYONs  upon conversion  by the  Holders
thereof  and Merrill  Lynch may resell  such LYONs.  Any such sales  may be made
directly to  one or  more  purchasers at  negotiated  prices, at  market  prices
prevailing  at the time of sale or at prices related to such market prices. This
Prospectus may be used  by the Standby Share  Deliverer in connection with  such
transactions.

    "Liquid  Yield Option"  and "LYONs" are  Trademarks of Merrill  Lynch & Co.,
Inc.

                          ---------------------------
                              MERRILL LYNCH & CO.
                                  ------------

                  The date of this Prospectus is June 7, 1995.
<PAGE>
                                 [MAP OMITTED]

[The  map on  the inside  front cover of  the Prospectus  presents the Company's
managed markets,  including markets  in which  it has  the right  to acquire  an
interest.]
<PAGE>
    IN CONNECTION WITH THE OFFERING OF THE LYONS, THE UNDERWRITER MAY OVER-ALLOT
OR EFFECT TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE LYONS
OFFERED  HEREBY OR OF  THE COMMON SHARES,  OR BOTH, AT  LEVELS ABOVE THOSE WHICH
MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET. SUCH TRANSACTIONS MAY BE EFFECTED ON
THE AMERICAN STOCK EXCHANGE, IN  THE OVER-THE-COUNTER MARKET OR OTHERWISE.  SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.

                             AVAILABLE INFORMATION

    The Company and TDS each is subject to the informational requirements of the
Securities  Exchange  Act  of 1934,  as  amended  (the "Exchange  Act"),  and in
accordance therewith files reports, proxy statements and other information  with
the  Securities and Exchange Commission  (the "Commission"). Such reports, proxy
statements and  other  information can  be  inspected at  the  public  reference
facilities  of  the  Commission  at 450  Fifth  Street,  N.W.,  Judiciary Plaza,
Washington, D.C. 20549; New York  Regional Office, Public Reference Room,  Seven
World  Trade Center, 13th Floor, New York,  New York 10048; and Chicago Regional
Office, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies  of
such  material  can  be  obtained  from  the  Public  Reference  Section  of the
Commission at  450 Fifth  Street, N.W.,  Washington, D.C.  20549, at  prescribed
rates.  The Company's Common Shares and the  TDS Common Shares are listed on the
American Stock Exchange,  and reports,  proxy statements  and other  information
concerning  the Company or  TDS may be  inspected at the  office of the American
Stock Exchange, Inc., 86 Trinity Place, New York, New York 10006.

    The Company has filed with the  Commission a Registration Statement on  Form
S-3  under the Securities Act  of 1933, as amended  (the "Securities Act"), with
respect to the securities offered by  this Prospectus. This Prospectus does  not
contain all of the information set forth in such Registration Statement, certain
parts of which have been omitted in accordance with the rules and regulations of
the  Commission. Reference  is made  to such  Registration Statement  and to the
exhibits thereto for  further information with  respect to the  Company and  the
securities offered hereby.

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

    The following documents filed with the Commission are incorporated herein by
reference:

    (1)  The Company's  Annual Report  on Form  10-K for  the fiscal  year ended
       December 31, 1994.

    (2) The Company's Current Reports on Form 8-K dated March 15, 1995 and April
       27, 1995.

    (3) The Company's Quarterly Report on Form 10-Q for the quarter ended  March
       31, 1995.

    (4) The description of the Company's Common Shares included in the Company's
       Report on Form 8-A/A-2 dated December 20, 1994.

    All  reports and  other documents filed  by the Company  with the Commission
pursuant to Section 13(a), 13(c), 14 and 15(d) of the Exchange Act subsequent to
the date of this Prospectus and prior  to the termination of the offerings  made
by  this Prospectus  shall be  deemed to  be incorporated  by reference  in this
Prospectus and to be a  part hereof from the date  of filing of such  documents.
Any  statement contained in a document incorporated or deemed to be incorporated
herein by reference shall be deemed to be modified or superseded for purposes of
this Prospectus to the extent that a statement contained herein or in any  other
subsequently filed document which also is or is deemed to be incorporated herein
by reference modifies or supersedes such statement. Any statement so modified or
superseded  shall  not  be  deemed,  except as  so  modified  or  superseded, to
constitute a part of this Prospectus.

    The Company  will  furnish without  charge  to each  person,  including  any
beneficial owner, to whom this Prospectus is delivered, upon his written or oral
request,  a copy  of any and  all of  the documents described  above, other than
exhibits to such documents (unless  such exhibits are specifically  incorporated
by reference into such documents). Requests should be directed to:

                       UNITED STATES CELLULAR CORPORATION
                                   SUITE 700
                              8410 WEST BRYN MAWR
                            CHICAGO, ILLINOIS 60631
                         ATTENTION: EXTERNAL REPORTING
                                 (312) 399-8900

                                       2
<PAGE>
                               PROSPECTUS SUMMARY

    THE FOLLOWING SUMMARY IS QUALIFIED BY THE DETAILED INFORMATION AND FINANCIAL
STATEMENTS INCLUDED ELSEWHERE OR INCORPORATED BY REFERENCE INTO THIS PROSPECTUS.
UNLESS  OTHERWISE INDICATED, THE INFORMATION IN THIS PROSPECTUS ASSUMES THAT THE
UNDERWRITER'S OVER-ALLOTMENT OPTION IS NOT EXERCISED.

                                  THE COMPANY

    United States Cellular  Corporation owns, operates  and invests in  cellular
telephone  systems  throughout the  United  States. As  of  March 31,  1995, the
Company provided cellular  telephone service  to 478,000  customers through  135
majority-owned  and managed  cellular systems  serving approximately  17% of the
geographic area and approximately 9% of the population of the contiguous  United
States.  The Company's operations consist of nine regional market clusters, five
of which each  have a total  population of more  than two million,  and each  of
which  have a total population of more  than one million, plus other unclustered
markets. Overall, 84% of the  Company's 25.2 million population equivalents  are
in  markets which are or will be majority-owned and managed ("consolidated"), 1%
are in managed but not consolidated markets and 15% are in markets in which  the
Company holds an investment interest.

    The  Company is the seventh largest cellular telephone company in the United
States, based on the aggregate number  of population equivalents it owns or  has
the right to acquire. The Company's corporate development strategy is to acquire
controlling  interests  in MSA  and RSA  licensees  in areas  adjacent to  or in
proximity to its  other markets in  order to build  and expand market  clusters.
Customers  benefit from larger service  areas which provide longer uninterrupted
service and the ability to make outgoing calls and receive incoming calls within
the designated  area  without special  roaming  arrangements. In  addition,  the
Company anticipates that clustering will continue to provide the Company certain
economies in its capital and operating costs.

    The  Company is building a substantial presence in selected geographic areas
throughout the United States where it believes it can efficiently integrate  and
manage  cellular  telephone  systems. Its  cellular  interests  include regional
market clusters in the following areas: Virginia/North Carolina/South  Carolina,
the  Midwest,  the Northwest,  Indiana/Kentucky, Texas/Oklahoma/Missouri/Kansas,
the Northeast,  Eastern  Tennessee/Western  North Carolina,  the  Southeast  and
Southwestern Texas.

    Since  1985, when the Company began  providing cellular service, the Company
has expanded its cellular networks and customer service operations to cover  147
markets  in  33 states  as of  March 31,  1995.  Over the  last five  years, the
Company's customer base has  grown at a  compound annual growth  rate of 63%  to
478,000  customers  at  March 31,  1995.  The  average penetration  rate  in the
Company's consolidated markets was 2.17% at  March 31, 1995, and the  percentage
of  customers who terminate service each month  (the "churn rate") in all of its
consolidated markets averaged  2.1% per month  for the quarter  ended March  31,
1995.

    The  Company is a  majority-owned subsidiary of  TDS. TDS owns  81.1% of the
combined total of the  outstanding Common Shares and  Series A Common Shares  of
the  Company and controls 95.9% of the  combined voting power of both classes of
common  stock.  The  Company  benefits  from  the  extensive  telecommunications
industry  experience of TDS.  At March 31,  1995, TDS, through  its wholly owned
subsidiary, TDS  Telecommunications  Corporation, served  approximately  410,000
access lines through 100 local exchange telephone subsidiaries in 29 states and,
through  American Paging,  Inc., its  82.5%-owned subsidiary,  had approximately
705,100 pagers in service. In March 1995, American Portable  Telecommunications,
Inc.,  TDS's  wholly  owned  subsidiary, was  the  successful  bidder  for eight
broadband Personal  Communications  Services  ("PCS")  licenses  at  an  auction
conducted  by the  FCC, substantially  all of which  are for  markets other than
those in which the Company operates cellular systems.

                              CERTAIN DEFINITIONS

    As  used  in  this  Prospectus,  population  equivalents,  unless  otherwise
indicated, means the Donnelley Marketing Service estimate of the 1994 population
of  a  Metropolitan  Statistical  Area ("MSA")  or  Rural  Service  Area ("RSA")
multiplied by the percentage interest that the Company owns or has the right  to
acquire  in an entity licensed,  designated to receive a  license or expected to
receive a construction permit

                                       3
<PAGE>
("licensee") from the Federal Communications Commission (the "FCC") to construct
or operate  a cellular  telephone  system in  that MSA  or  RSA. The  number  of
population  equivalents should not be confused  with the current number of users
of cellular services and is not necessarily indicative of the number of users of
cellular services in the future. MSAs and  RSAs which the Company owns or has  a
right  to acquire are sometimes collectively referred to herein as its "markets"
or  "systems."  As  used  in  this  Prospectus,  unless  the  context  indicates
otherwise,  (i)  references to  the "Company"  refer  to United  States Cellular
Corporation and its subsidiaries and (ii) references to "TDS" refer to Telephone
and Data Systems, Inc. and its subsidiaries.

                                  RISK FACTORS

    Prospective purchasers  of the  securities offered  hereby should  carefully
consider the factors discussed under "Risk Factors."

                                  THE OFFERING

<TABLE>
<S>                                 <C>
LYONs.............................  $650,000,000  aggregate  principal  amount  at  maturity
                                    (excluding $95,000,000  aggregate  principal  amount  at
                                    maturity  subject  to  the  Underwriter's over-allotment
                                    option) of LYONs  due June  15, 2015. There  will be  no
                                    periodic  interest payments on the LYONs. Each LYON will
                                    have an Issue  Price of $306.46  and a principal  amount
                                    due at maturity of $1,000.
Yield to Maturity of LYONs........  6%  per annum (computed on a semi-annual bond equivalent
                                    basis) calculated from June 13, 1995.
Conversion Rights.................  Each LYON  will be  convertible, at  the option  of  the
                                    Holder,  at  any  time  on or  prior  to  maturity. Upon
                                    conversion of a LYON, the Company may elect the delivery
                                    of Common Shares, at a  Conversion Rate of 9.475  shares
                                    per  LYON,  or cash  equal to  the  market value  of the
                                    Common Shares into which  the LYONs are convertible.  In
                                    connection  with the conversion of any LYON, the Company
                                    may enter into a Common Share Delivery Arrangement  with
                                    a  Standby  Share  Deliverer,  initially  Merrill Lynch,
                                    Pierce, Fenner &  Smith Incorporated ("Merrill  Lynch"),
                                    whereby,   upon  the  agreement  of  the  Standby  Share
                                    Deliverer to so act in connection with such  conversion,
                                    it  will deliver the Common Shares (and any cash payment
                                    in lieu of a fractional Common Share) deliverable to the
                                    Holder upon such conversion. As a result of such a  Com-
                                    mon  Share Delivery Arrangement, the converted LYON will
                                    not  be   retired  or   cancelled,  but   shall   remain
                                    outstanding  with the  Standby Share  Deliverer becoming
                                    the Holder  thereof. The  Conversion  Rate will  not  be
                                    adjusted  for accrued Original  Issue Discount, but will
                                    be subject to adjustment upon the occurrence of  certain
                                    events affecting the Common Shares. Upon conversion, the
                                    Holder  will not  receive any  cash payment representing
                                    accrued Original Issue  Discount; such accrued  Original
                                    Issue  Discount will be deemed paid by the Common Shares
                                    or cash received on conversion unless such LYON  remains
                                    outstanding   pursuant  to   a  Common   Share  Delivery
                                    Arrangement.  See   "Description  of   LYONs--Conversion
                                    Rights."  The Company's  Common Shares  have less voting
                                    power than its Series A Common Shares. The LYONs are not
                                    convertible into  Series  A Common  Shares,  which  have
                                    effective control of the Company. TDS owns more than 81%
                                    of  the combined total of  the outstanding Common Shares
                                    and   Series   A   Common   Shares   of   the    Company
</TABLE>

                                       4
<PAGE>

<TABLE>
<S>                                 <C>
                                    and  controls  more than  95%  of their  combined voting
                                    power. As a result, TDS is effectively able to elect all
                                    of the Company's seven directors.
Subordination.....................  The LYONs  will  be  subordinated to  all  existing  and
                                    future  Senior Indebtedness of the  Company. As of March
                                    31, 1995, the Company  had approximately $329.5  million
                                    of indebtedness outstanding which would have constituted
                                    Senior   Indebtedness  (which  amount  would  have  been
                                    approximately $136.3  million after  the application  of
                                    the  net proceeds of this offering). The LYONs will also
                                    be  effectively   subordinated   to   all   liabilities,
                                    including   trade  payables,  of   subsidiaries  of  the
                                    Company,  which   as   of  March   31,   1995   totalled
                                    approximately  $69.9  million. See  "Capitalization" and
                                    "Description of LYONs--Subordination of LYONs; Effect of
                                    Corporate Structure."
Original Issue Discount...........  Each LYON is being offered at an Original Issue Discount
                                    for United States Federal  income tax purposes equal  to
                                    the  excess of the  principal amount at  maturity of the
                                    LYON over  the amount  of its  Issue Price.  Prospective
                                    purchasers of LYONs should be aware that, although there
                                    will  be no periodic payments  of interest on the LYONs,
                                    accrued  Original  Issue  Discount  will  be  includable
                                    periodically  in  a  Holder's  gross  income  for United
                                    States Federal income tax purposes prior to  conversion,
                                    redemption,   other  disposition  or  maturity  of  such
                                    Holder's LYONs, whether or not such LYONs are ultimately
                                    converted, redeemed, sold (to the Company or  otherwise)
                                    or paid at maturity. See "Certain Tax Aspects."
Sinking Fund......................  None.
Optional Redemption...............  The LYONs will not be redeemable by the Company prior to
                                    June 15, 2000. Beginning on June 15, 2000, the LYONs are
                                    redeemable  for cash  at any time  at the  option of the
                                    Company, in whole or in part, at Redemption Prices equal
                                    to the Issue Price plus accrued Original Issue  Discount
                                    through  the  date  of redemption.  See  "Description of
                                    LYONs--Redemption  of  LYONs  at   the  Option  of   the
                                    Company."
Purchase at the Option of the       The  Company will purchase  LYONs, at the  option of the
Holder............................  Holder, as of June 15, 2000 (the "Purchase Date") for  a
                                    Purchase  Price per  LYON of  $411.99 (Issue  Price plus
                                    accrued Original  Issue Discount  through such  Purchase
                                    Date).  The Company may also  elect to offer to purchase
                                    LYONs, at the option of the Holder, as of June 15,  2005
                                    (the  "Optional Purchase Date") for a Purchase Price per
                                    LYON of $553.68 (Issue Price plus accrued Original Issue
                                    Discount through such  Optional Purchase  Date). If  the
                                    Company elects to also offer to purchase LYONs as of the
                                    Optional  Purchase Date  it will  notify the  Holders of
                                    such election prior to  the Purchase Date. The  Company,
                                    at its option, may elect to pay the Purchase Price as of
                                    the  Purchase  Date or  the  Optional Purchase  Date, as
                                    applicable, in cash, Common Shares or TDS Common  Equity
                                    Securities,  or  any  combination thereof.  TDS  has not
                                    waived any rights  that it may  have under an  agreement
                                    between TDS and the Company to purchase Common Shares if
                                    the  Company  elects to  pay  the Purchase  Price  (or a
                                    portion thereof) in  Common Shares (as  of the  Purchase
                                    Date  or Optional  Purchase Date,  as applicable).  As a
                                    result, in such event, TDS may
</TABLE>

                                       5
<PAGE>

<TABLE>
<S>                                 <C>
                                    notify the Company that it intends to exercise any  such
                                    rights  to  acquire additional  Common  Shares up  to an
                                    amount equal  to TDS's  percentage ownership  of  Common
                                    Shares  at  that  time  (assuming  that  all outstanding
                                    securities that  are  or  may  become  convertible  into
                                    Common  Shares,  including  LYONs,  were  converted into
                                    Common Shares), at  a price  per share  payable in  cash
                                    equal  to the Market Price per Common Share. Because the
                                    Market Price of any Common  Shares or TDS Common  Equity
                                    Securities  to be delivered  in payment, in  whole or in
                                    part, of a Purchase Price is determined as of the  third
                                    Business  Day prior  to the applicable  Purchase Date or
                                    Optional Purchase Date, Holders of LYONs bear the market
                                    risk with respect to the  value of the Common Shares  or
                                    TDS  Common Equity  Securities to  be received  from the
                                    date such Market Price  is determined to the  applicable
                                    Purchase   Date   or   Optional   Purchase   Date.   See
                                    "Description of LYONs--Purchase of  LYONs at the  Option
                                    of    the   Holder"   and    "Description   of   Capital
                                    Stock--Preemptive and Similar  Rights." In addition,  as
                                    of  35 business days after the occurrence of a Change in
                                    Control of the Company occurring on or prior to June 15,
                                    2000, the Company will purchase LYONs, at the option  of
                                    the  Holder, at a  Change in Control  Purchase Price, in
                                    cash, equal  to the  Issue Price  plus accrued  Original
                                    Issue  Discount through the date  set for such purchase.
                                    The LYONs will not, however,  be subject to purchase  by
                                    the  Company at the  option of the  Holder in connection
                                    with (i) certain transactions involving TDS, the Company
                                    or LeRoy T.  Carlson and certain  members of his  family
                                    that  would otherwise constitute a  Change in Control or
                                    (ii) the disposition of Common Shares or Series A Common
                                    Shares by TDS in  the absence of  a Rating Decline.  The
                                    Change  in Control purchase feature  of the LYONs may in
                                    certain circumstances have an anti-takeover effect.  See
                                    "Description   of   LYONs--Change  in   Control  Permits
                                    Purchase of LYONs  at the  Option of the  Holder" for  a
                                    summary  of this provision and the definition of "Change
                                    in Control" and related terms.
Use of Proceeds...................  The net proceeds to the Company from the initial sale of
                                    the LYONs  will  be  applied to  the  repayment  of  the
                                    Company's   outstanding  indebtedness  to  TDS  under  a
                                    revolving  credit  agreement   (the  "Revolving   Credit
                                    Agreement").  If the Underwriter's over-allotment option
                                    is exercised, the additional  net proceeds will also  be
                                    used  to repay such indebtedness to TDS, with any excess
                                    additional net proceeds to be used for general corporate
                                    purposes  and,  on   an  interim   basis,  such   excess
                                    additional  net proceeds may be  invested with TDS under
                                    an affiliated  cash  management  program.  See  "Use  of
                                    Proceeds."
Listing...........................  The LYONs have been approved for listing on the American
                                    Stock  Exchange upon  official notice  of issuance under
                                    the symbol USM.A. The Common Shares are currently listed
                                    on the American Stock Exchange under the symbol USM. TDS
                                    Common Shares are currently listed on the American Stock
                                    Exchange under the symbol TDS.
</TABLE>

                                       6
<PAGE>

<TABLE>
<S>                                 <C>
                               SUBSEQUENT SALES OF SECURITIES

Resales of LYONs..................  In connection  with  the  conversion of  any  LYON,  the
                                    Company   may  enter   into  a   Common  Share  Delivery
                                    Arrangement with a third party Standby Share  Deliverer,
                                    initially  Merrill Lynch, whereby, upon the agreement of
                                    the Standby Share Deliverer to so act in connection with
                                    such conversion, it will deliver the Common Shares  (and
                                    any  cash payment in lieu  of a fractional Common Share)
                                    deliverable to the Holder upon such conversion,  through
                                    the Conversion Agent, in the same amounts and within the
                                    same time periods as for conversions in respect of which
                                    the  Company  were to  deliver the  Common Shares.  As a
                                    result of such a Common Share Delivery Arrangement,  the
                                    converted  LYON will  not be  retired or  cancelled, but
                                    shall  remain   outstanding  with   the  Standby   Share
                                    Deliverer becoming the Holder thereof. The Standby Share
                                    Deliverer  may resell such LYONs. This Prospectus covers
                                    the delivery of Common Shares (acquired pursuant to  the
                                    Securities Loan Agreement described below, or otherwise)
                                    by  the Standby  Share Deliverer in  connection with any
                                    Common Share  Delivery Arrangement  and any  resales  of
                                    LYONs by the Standby Share Deliverer.
Securities Loan Agreement.........  In  connection with the  offering of the  LYONs, TDS and
                                    Merrill Lynch  intend to  enter into  a Securities  Loan
                                    Agreement,  which  provides  that,  subject  to  certain
                                    restrictions, Merrill Lynch may,  with the agreement  of
                                    TDS,  from time to time borrow, return and reborrow from
                                    TDS up to 750,000 Common Shares, which number of  Common
                                    Shares  may be  reduced from  time to  time by  TDS. The
                                    Securities Loan  Agreement  is  intended  to  facilitate
                                    ordinary trading and market-making activity in the LYONs
                                    by  Merrill Lynch and may also be used by Merrill Lynch,
                                    as Standby  Share  Deliverer, to  obtain  Common  Shares
                                    deliverable  by it  in connection with  any Common Share
                                    Delivery Arrangement entered into  with the Company,  as
                                    described above. The availability of Common Shares under
                                    the  Securities Loan Agreement, if  any, at any time is,
                                    as  described   above,   not  assured   and   any   such
                                    availability  does not assure  market-making activity in
                                    the LYONs by Merrill Lynch. This Prospectus may be  used
                                    by  Merrill Lynch in connection  with the sale of Common
                                    Shares borrowed  by Merrill  Lynch  from TDS  under  the
                                    Securities Loan Agreement.
                                    Merrill  Lynch is not under  any obligation to engage in
                                    market-making activity with respect to the LYONs, or  to
                                    agree  to any Common Share Delivery Arrangement, and any
                                    market-making, or activity as a Standby Share Deliverer,
                                    actually engaged in  by Merrill Lynch  may cease at  any
                                    time.
</TABLE>

                                       7
<PAGE>
                             SUMMARY OPERATING DATA

    The  following table is a summary  of the Company's markets and consolidated
operations.

<TABLE>
<CAPTION>
                                                        THREE MONTHS                  YEAR ENDED DECEMBER 31,
                                                         ENDED MARCH   ------------------------------------------------------
                                                          31, 1995       1994       1993       1992       1991        1990
                                                        -------------  ---------  ---------  ---------  ---------  ----------
<S>                                                     <C>            <C>        <C>        <C>        <C>        <C>
MAJORITY-OWNED AND MANAGED (CONSOLIDATED) MARKETS:(1)
  Population equivalents (in thousands)(2)............       18,266       18,204     18,464     14,475     10,572      5,172
  Customers...........................................      478,000      421,000    261,000    150,800     97,000     57,300
  Market penetration at end of period(3)..............         2.17%        1.98%      1.35%      1.00%      0.84%      0.91%
  Markets in operation................................          135          130        116         92         67         32
  Cell sites in service...............................          841          790        522        320        186        107
  Average monthly revenue per customer*...............    $      71    $      80  $      85  $      88  $      84  $      87
  Churn rate per month................................          2.1%         2.3%       2.3%       2.4%       2.2%       1.9%
  Marketing cost per net customer addition............    $     646    $     667  $     677  $     765  $     710  $     686

MINORITY-OWNED AND MANAGED MARKETS:(4)
  Population equivalents (in thousands)(2)............          686        1,191      1,157      2,039      1,783      1,310
  Markets in operation................................           11           15         20         24         24         12

MARKETS TO BE MANAGED, NET OF MARKETS TO BE
 DIVESTED:(5)
  Population equivalents (in thousands)(2)............        2,477        2,187      1,018      1,836      3,139      4,896
  Markets.............................................            3            5          8         13         21         44

TOTAL MARKETS MANAGED AND TO BE MANAGED BY THE
 COMPANY:
  Population equivalents (in thousands)(2)............       21,429       21,582     20,639     18,350     15,494     11,378
  Markets.............................................          149          150        144        129        112         88

MARKETS MANAGED BY OTHERS:(6)
  Population equivalents (in thousands)(2)............        3,816        3,619      3,429      3,517      3,274      3,480
  Markets in operation................................           61           57         61         64         65         67

TOTAL MARKETS:
  Population equivalents (in thousands)(2)............       25,245       25,201     24,068     21,867     18,768     14,858
  Markets.............................................          210          207        205        193        177        155
<FN>
- ------------

*    1993-1990 average monthly revenue per customer has been restated to conform
     to 1994 presentation.

(1)  Includes one market managed by third parties  in 1995, two in 1994 and  one
     in 1993 and 1992, and one wholly owned reseller operation in 1992, 1991 and
     1990.

(2)  1994 Donnelley Marketing Service estimates are used for all years. Includes
     population  equivalents relating to  interests which are  acquirable in the
     future.

(3)  The decrease from 1990 to 1991 is due to the addition of 32  majority-owned
     and managed RSAs in 1991. Market penetration for majority-owned and managed
     MSAs was 1.48% in 1991 and 1.07% in 1990.

(4)  Includes markets where the Company has the right to acquire an interest but
     did  not own an interest at the respective dates (two markets in 1995, four
     in 1994,  two in  1993, six  in  1992, seven  in 1991  and four  in  1990);
     excludes one market in 1995 which will become a market managed by others.

(5)  "Markets  to  be Managed"  represents markets  which  are managed  by third
     parties until the Company acquires a  majority interest in the markets.  In
     1995,  represents the net of 15 markets  to be managed and 12 markets which
     are currently majority-owned and managed and will be divested.

(6)  Represents markets in which the Company owns or has the right to acquire  a
     minority interest and which are managed by others.
</TABLE>

                                       8
<PAGE>
                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION

    Set  forth  below  is  summary consolidated  financial  information  for the
Company as of and for the periods indicated. The following information should be
read in conjunction with the consolidated financial statements and related notes
of the Company included  in its reports  filed under the  Exchange Act that  are
incorporated  by reference  herein. See  "Incorporation of  Certain Documents by
Reference."

<TABLE>
<CAPTION>
                                        THREE MONTHS ENDED
                                            MARCH 31,                        YEAR ENDED DECEMBER 31,
                                      ----------------------  -----------------------------------------------------
                                         1995        1994       1994       1993       1992       1991       1990
                                      -----------  ---------  ---------  ---------  ---------  ---------  ---------
                                                    (Dollars in thousands, except per share amounts)
<S>                                   <C>          <C>        <C>        <C>        <C>        <C>        <C>
OPERATING FINANCIAL DATA
Service revenues(1).................   $  96,400   $  63,361  $ 318,649  $ 203,800  $ 130,666  $  77,456  $  47,099
Equipment sales revenues............       3,348       2,872     13,755     10,510      9,263      7,500      7,522
Operating income (loss) before
 depreciation and amortization and
 minority share.....................      27,758      13,714     82,839     36,371     16,934      2,438      2,509
Depreciation and amortization
 expense(2).........................      19,694      14,718     65,454     45,027     29,639     19,269     11,650
Operating income (loss) before
 minority share.....................       8,064      (1,004)    17,385     (8,656)   (12,705)   (16,831)    (9,141)
Minority share of operating
 income.............................      (1,888)     (1,118)    (5,152)    (3,496)    (2,615)    (1,467)      (155)
Operating income (loss).............       6,176      (2,122)    12,233    (12,152)   (15,320)   (18,298)    (9,296)
Investment income, net of related
 amortization expense...............       9,485       4,947     25,627     16,005     11,859      6,871      6,153
Gain on sale of cellular
 interests(3).......................      18,517      --          3,321      4,851     31,396        557        842
Interest expense....................       7,705       3,991     21,883     33,190     20,095     16,421     11,492
Income (loss) before income taxes...      26,795        (851)    21,310    (22,749)     8,181    (24,357)   (14,641)
Net income (loss) before cumulative
 effect of a change in accounting
 principle..........................      23,598      (1,830)    16,393    (25,441)     6,194    (24,373)   (14,723)
Cumulative effect of a change in
 accounting principle(4)............      --          --         --         --         --        (10,269)    --
Net income (loss)...................   $  23,598   $  (1,830) $  16,393  $ (25,441) $   6,194  $ (34,642) $ (14,723)
Weighted Average Common and Series A
 Common Shares (000s)...............      82,131      75,140     79,514     57,152     57,778     38,715     28,644
Earnings (loss) per Common and
 Series A Common Share:
  Before cumulative effect of a
   change in accounting principle...   $     .29   $    (.02) $     .21  $    (.45) $     .11  $    (.63) $    (.51)
  Cumulative effect of a change in
   accounting principle.............      --          --         --         --         --           (.26)    --
  Net income (loss).................         .29        (.02)       .21       (.45)       .11       (.89)      (.51)
Additions to property, plant and
 equipment..........................   $  38,203   $  18,444  $ 148,058  $  91,501  $  56,122  $  59,469  $  16,084
Ratio of earnings to fixed
 charges(5).........................        3.35x        .83x      1.49x       .17x      1.24x    --         --
Pro forma ratio of earnings to fixed
 charges(5).........................        4.28x     --           1.76x    --         --         --         --
</TABLE>

<TABLE>
<CAPTION>
                                                                            DECEMBER 31,
                                      MARCH 31,    --------------------------------------------------------------
                                         1995          1994          1993         1992        1991        1990
                                     ------------  ------------  ------------  ----------  ----------  ----------
                                                                (Dollars in thousands)
<S>                                  <C>           <C>           <C>           <C>         <C>         <C>
BALANCE SHEET DATA
Working capital....................  $    (23,754) $    (33,813) $    (28,386) $  (17,827) $     (614) $     (979)
Property, plant and equipment,
 net...............................       404,677       368,181       246,414     158,948     109,305      44,334
Investments--
  Cellular partnerships............       105,702        99,495        90,104      86,406      75,089      56,489
  Licenses, net of amortization....     1,014,408       947,399       824,491     547,171     386,489     141,107
  Marketable equity securities.....        20,742        20,145        17,584      18,210      --          --
Total assets.......................     1,653,392     1,534,787     1,245,396     855,579     616,786     279,844
Long-term debt, excluding current
 portion...........................       119,597        57,691        51,130      56,645      26,959      10,703
Revolving Credit Agreement--TDS....       183,921       232,954       141,524     265,766     166,501     129,005
Common shareholders' equity........  $  1,207,163  $  1,093,967  $    940,128  $  450,984  $  360,749  $  112,380
<FN>
- ------------

(1)  The Company changed its financial  reporting presentation for outbound,  or
     pass-through, roaming revenue during 1994. Pass- through roaming revenue is
     now treated as an offset to the expense charged by other cellular carriers,
     with  the net  amount included in  system operations  expense. Prior years'
     amounts have been reclassified to conform to the 1994 presentation.
</TABLE>

                                       9
<PAGE>

<TABLE>
<S>  <C>
(2)  Represents Depreciation and  amortization expense included  in Total  Costs
     and Expenses in the Consolidated Statements of Operations.

(3)  Gain on sale of cellular interests of $18.5 million in the first quarter of
     1995  reflects the sale  of one majority-owned  market and the  sale of two
     minority interests. The gain of $3.3  million in 1994 reflects the gain  on
     the  exchange of cellular interests with another cellular company. The gain
     of $4.9 million in  1993 reflects the sale  of two minority interests.  The
     gain  of $31.4 million in 1992 includes a $17.1 million gain on the sale of
     a majority-owned market, an $11.4 million gain on the exchange of  cellular
     interests  with another cellular  company and a $2.9  million gain from the
     sale of a minority interest.

(4)  Effective January 1, 1991, the Company changed its method of accounting for
     sales commissions from capitalizing and amortizing these costs to expensing
     as incurred. In addition, two of the Company's equity-method investees made
     a similar change. The cumulative effect of the Company's and the investees'
     change on all prior years has been reflected in 1991 results of operations.
     Financial information for 1990 has not been restated.

(5)  For the computation  of the  earnings ratio:  (i) earnings  consist of  net
     income  from continuing operations before  income taxes, distributions from
     minority subsidiaries, minority share in  income of subsidiaries that  have
     fixed  charges  and amortization  of capitalized  interest, less  equity in
     undistributed earnings of unconsolidated investments and minority share  of
     losses;  and (ii) fixed  charges consist of  interest expense and estimated
     interest portion of  rentals. For  the years  ended December  31, 1991  and
     1990,  the  Company's earnings  before fixed  charges were  insufficient to
     cover fixed charges. The amounts of such deficiencies were $27,837,000  and
     $16,543,000 for the years ended December 31, 1991 and 1990, respectively.

     For  the computation of the pro  forma earnings ratio, the only adjustments
     made to the historical  ratio were to  give effect to  the net decrease  in
     interest expense resulting from the pro forma initial issuance of the LYONs
     offered  hereby  and the  corresponding repayment  of the  Revolving Credit
     Agreement-TDS from the net proceeds thereof.
</TABLE>

                                       10
<PAGE>
                              RECENT DEVELOPMENTS

    Service revenues totaled $96.4 million for the three months ended March  31,
1995,  a 52% increase  over the $63.4  million reported for  1994. Growth in the
number of  customers  and strong  inbound  roaming revenue  were  the  principal
factors  behind  this  improvement.  The  customer  base  in  the  Company's 135
majority-owned and managed markets totaled 478,000 customers at March 31,  1995,
a  63%  increase  over the  294,000  customers  in service  at  March  31, 1994.
Excluding acquisitions,  the Company's  distribution channels  added 43,000  new
customers  during the  first quarter,  a 59%  increase over  the 27,000  net new
customers added during the same  quarter in 1994. Acquisitions and  divestitures
netted  an additional 14,000 customers in the  first quarter of 1995 compared to
6,000 during the first quarter of 1994. Inbound roaming revenue increased 50% to
$29.6 million for the quarter.

    Average monthly service revenue  per customer totaled  $71 during the  first
quarter  of 1995, down  from $76 for  the same period  in 1994 and  from the $78
generated in the  fourth quarter of  1994. This decline  primarily reflects  the
effect of additional customers generating fewer local minutes of use and roaming
revenues  growing more slowly. Local retail revenue from the Company's customers
averaged $43  during the  first quarter  of 1995  compared to  $46 in  the  same
quarter of 1994, while inbound, or keeper, roaming revenue per customer averaged
$22  in the most  recent quarter compared  to $24 in  1994. These decreases were
expected and were outweighed by the effect of the increase in customers.

    Total operating expenses, excluding depreciation and amortization, increased
37% to $72.0 million in  the first quarter of 1995  from $52.5 million in  1994.
Marketing  expenses,  including losses  on equipment  sales,  rose 45%,  or $8.6
million, due to a 59%  increase in net customer activations.  The cost to add  a
net customer in 1995 decreased 9% to $646 from $711 in 1994. The Company's churn
rate  was 2.1% in the first quarter of  1995, down from 2.3% in the same quarter
last year and from 2.4% in the fourth quarter of 1994.

    Growth in revenues, coupled with continued cost efficiencies, resulted in  a
$14.0  million, or 102%, increase  in operating cash flow  compared to the first
quarter of 1994. Operating cash flow margin improved to 29% in 1995 from 22%  in
1994.  Cash flow, including  operating cash flow  and $1.8 million  of cash flow
from minority cellular investments, increased 61% to $29.6 million. Depreciation
and amortization increased 34% to $19.7 million due to a 14% increase in license
costs and a 57% rise in fixed assets since March 31, 1994. The Company's network
consisted of 841 cell sites serving 135 consolidated markets at March 31,  1995,
compared to 566 cell sites serving 120 such markets at March 31, 1994.

    Operating  income before  minority share  totaled $8.1  million in  the most
recent quarter compared to a  loss of $1.0 million in  the same period of  1994.
Investment  income  increased 87%  to $9.7  million,  mostly as  a result  of an
increase in investment income from markets  managed by others which the  Company
accounts  for using the equity method.  Interest expense increased $3.7 million,
or 93%, as average debt  balances increased 39% from  the first quarter of  1994
and  as interest  rates increased.  The Company  recorded pretax  gains totaling
$18.5 million on the sales of its interests in three markets during the quarter.
One market was 100%-owned and managed  and the Company had investment  interests
in the other two markets.

    The  Company generated net income  of $23.6 million in  the first quarter of
1995, or $.29 per  share, compared to a  net loss of $1.8  million, or $.02  per
share,  in 1994. Excluding  the net-of-tax effect  of the gains  on the sales of
cellular interests, net income for the  first quarter of 1995 was $6.4  million,
or $.08 per share.

                                       11
<PAGE>
                                  RISK FACTORS

    PRIOR  TO DECIDING  TO INVEST  IN THE  SECURITIES OFFERED  HEREBY, POTENTIAL
INVESTORS SHOULD CAREFULLY CONSIDER THE  FOLLOWING FACTORS, TOGETHER WITH  OTHER
INFORMATION  CONTAINED  OR  INCORPORATED  BY REFERENCE  IN  THIS  PROSPECTUS, IN
EVALUATING THE COMPANY AND ITS BUSINESS.

OPERATING AND FINANCIAL PERFORMANCE

    The Company  has only  recently achieved  profitability and  has  previously
incurred   significant  start-up   costs  and  operating   losses.  The  Company
anticipates increasing growth in  cellular units in service  and revenues as  it
continues   its  expansion  and  development   programs.  Marketing  and  system
operations expenses associated with this  expansion will most likely reduce  the
rate of growth in operating cash flow and operating income over the next several
quarters.  In addition, the Company anticipates  that the seasonality of revenue
streams and  operating  expenses may  affect  the Company's  operating  and  net
results over the next several quarters.

    While there are numerous cellular systems operating in the United States and
other  countries, the industry  has only a limited  operating history. While the
Company produced operating income and net income during 1994, changes in any  of
several  factors could reduce  the Company's growth in  operating income and net
income over the next few  years. These factors include:  (i) the growth rate  in
the  Company's customer base;  (ii) the usage and  pricing of cellular services;
(iii) the churn rate;  (iv) the cost of  providing cellular services,  including
the  cost of attracting new customers;  (v) the introduction of competition from
PCS and other emerging technologies; and (vi) continuing technological  advances
which may provide additional competitive alternatives to cellular service.

COMPETITION AND NEW TECHNOLOGIES

    Currently,  the Company's only competitor  for cellular telephone service in
each market is the licensee of the second cellular system in that market.  Since
each competitor operates its cellular system on a 25 megahertz ("MHz") frequency
block   licensed  by  the  FCC   using  comparable  technology  and  facilities,
competition for customers between the two systems in each market is  principally
on  the basis  of quality,  price, size  of area  covered, services  offered and
responsiveness of  customer  service. The  competing  entities in  many  of  the
markets  in which the Company has an interest have financial resources which are
substantially greater  than  those of  the  Company  and its  partners  in  such
markets.

    In  addition to competition from the other cellular licensee in each market,
there is also  competition from, among  other technologies, conventional  mobile
telephone  and Specialized Mobile Radio ("SMR")  systems, both of which are able
to connect  with  the landline  telephone  network. The  Company  believes  that
conventional   mobile  telephone  systems  and   conventional  SMR  systems  are
competitively disadvantaged because of technological limitations on the capacity
of such systems.  The FCC has  recently given approval,  through waivers of  its
rules,  to Enhanced  Specialized Mobile  Radio ("ESMR").  ESMR systems  may have
cells and frequency  reuse like  cellular, thereby  potentially eliminating  any
current  technological limitation.  The first  ESMR systems  were implemented in
1993 in Los Angeles. Although less  directly a substitute for cellular  service,
wireless  data services and one-way paging  service (and, in the future, two-way
paging services) may be adequate  for those who do  not need full two-way  voice
service.

    The  FCC has  completed the  auction of  two of  the three  30 MHz frequency
blocks allocated to  broadband PCS.  The Company  anticipates that  the FCC  may
begin  issuing PCS licenses during the second quarter of 1995. PCS trials are in
process throughout the  United States. PCS  may become a  significant source  of
competition  in  the Company's  markets  once PCS  systems  have been  built and
developed. One or  more PCS providers  are expected to  begin offering  digital,
wireless  communications services in markets served  by the Company beginning as
early as  1996. Similar  technological  advances or  regulatory changes  in  the
future  may  make  available  other alternatives  to  cellular  service, thereby
creating additional sources of competition.

    Continuing technological  advances  in  the  communications  field  make  it
difficult  to predict the  extent of additional  future competition for cellular
systems. For example, the FCC has allocated radio channels to a mobile satellite
system in which transmissions from mobile  units to satellites would augment  or
replace  transmissions to cell sites, and  several consortia have been formed to
provide such service. Such a system is

                                       12
<PAGE>
designed primarily to serve the communications  needs of remote locations and  a
mobile satellite system could provide viable competition for land-based cellular
systems in such areas. It is also possible that the FCC may in the future assign
additional  frequencies to cellular  telephone service to  provide for more than
two cellular telephone systems per market.

REGULATION

    The licensing,  construction, operation,  acquisition and  sale of  cellular
systems  are  regulated by  the FCC.  In addition,  certain aspects  of cellular
system operations may be subject to  public utility regulation in the states  in
which  service is provided.  Changes in the regulation  of cellular operators or
their activities and  of other mobile  service providers could  have a  material
adverse effect on the Company's operations. In addition, FCC licenses to provide
cellular  service are subject to renewal.  There may be competition for licenses
upon the expiration of  their initial ten-year terms  and there is no  assurance
that  any license will be  renewed. See "Business--Regulation" and "--Regulatory
Proceedings."

VALUE OF FCC LICENSES

    The Company's assets consist principally of intangible assets in the form of
investments in  licenses.  In many  cases  the  transfer of  such  interests  is
restricted  and subject to prior FCC or state regulatory approval. In some cases
the transfer of the Company's interests  is subject to rights of first  refusal.
In   addition,  the  future   value  of  all   cellular  interests  will  depend
significantly upon  the success  of the  Company's business.  While there  is  a
current  market for cellular licenses, such a market may not exist in the future
or the  values  obtainable  may  be significantly  lower  than  at  present.  In
addition,  the value  of licenses  may be  affected by  the level  of supply and
demand for  such  licenses  and  therefore awards  of  additional  licenses  for
competitive  wireless technologies, such as those awarded by the auction for PCS
recently completed  by the  FCC,  may adversely  affect  the value  of  cellular
licenses.

MARKETS

    Many  of the Company's markets or market clusters are located in areas which
are not  densely  populated and  may  not benefit  from  operating  efficiencies
available  to systems operated in metropolitan areas and larger market clusters.
Typically, smaller  and less  densely  populated markets  take longer  to  reach
profitability  and positive cash  flow than larger  individual markets or larger
market clusters. Due to the fact that the FCC issued cellular licenses for  MSAs
in order of market size, most of the Company's MSAs were placed in service later
than  larger MSAs  served by  other cellular  operators. RSAs  are several years
behind the typical MSA  in their development  and thus may  be at least  several
years behind typical MSAs in achieving profitability and positive cash flow.

LIQUIDITY AND CAPITAL RESOURCES

    The  construction of  a cellular  telephone system  is capital-intensive and
requires substantial investment prior to  operation. The initial operation of  a
cellular system also requires additional investment to cover start-up, operating
and  marketing expenses. The Company intends to continue to pursue opportunities
to acquire  cellular  interests,  including  additional  interests  in  cellular
systems  in which it owns or has rights  to acquire an interest. The Company may
require additional funds to build and  operate systems with respect to any  such
acquired interests and to pursue the acquisition of new interests.

    Since  the Company  has only recently  begun to  generate positive operating
income and cash flows from  operating activities, it requires outside  financing
to  provide the  funds necessary  for investment. The  timing and  amount of the
Company's funding requirements will depend  on the number of licensees  acquired
by  the  Company, the  plans for  the construction  and operation  of individual
cellular systems,  and  other relevant  factors.  The Company  anticipates  that
during  1995 it will require external financing to fund acquisitions and to fund
capital requirements for  markets which the  Company currently owns  or has  the
right  to acquire pursuant  to definitive agreements.  These requirements may be
met through  additional borrowings  from TDS,  the issuance  of equity  or  debt
securities,  vendor  financing,  bank  financing,  the  sale  of  assets,  or  a
combination thereof.

    There can be  no assurance that  sufficient funds will  be available to  the
Company  on terms or at prices acceptable  to the Company. If sufficient funding
is not available to the Company on terms and prices

                                       13
<PAGE>
acceptable to the Company,  the Company would have  to reduce its  construction,
development  and  acquisition  programs.  In the  long  term,  reduction  of the
Company's construction,  development  and  acquisition  programs  would  have  a
negative  impact  on the  ability of  the Company  to increase  its consolidated
revenues and cash flows.

RADIOFREQUENCY EMISSION CONCERNS

    Media reports have suggested that  certain radio frequency ("RF")  emissions
from  portable cellular telephones might be linked to cancer. The Company is not
aware of  any authoritative  evidence  linking the  usage of  portable  cellular
telephones with cancer. The FCC currently has a rulemaking proceeding pending to
update  the guidelines and methods it uses  for evaluating RF emissions in radio
equipment, including cellular telephones. While  the proposal would impose  more
restrictive  standards on RF  emissions from low-power  devices such as portable
cellular telephones, it  is anticipated that  all cellular telephones  currently
marketed and in use will comply with those standards.

CONTROL BY PRINCIPAL SHAREHOLDER; ANTI-TAKEOVER PROVISIONS

    As  of March 31, 1995, TDS owned 81.1% of the combined total of both classes
of common stock of the Company,  including a majority of the outstanding  Common
Shares,  and  had 95.9%  of their  combined voting  power. As  a result,  TDS is
effectively able to  elect all of  the Company's seven  directors and  otherwise
control  the  management  and operations  of  the Company.  See  "Description of
Capital Stock."

    The control of the  Company by TDS and  various provisions of the  Company's
Restated   Certificate  of  Incorporation,   as  amended,  may   tend  to  deter
non-negotiated tender offers or other efforts  to obtain control of the  Company
and  thereby  deprive shareholders  of opportunities  to  sell shares  at prices
higher than those prevailing in the market. See "Description of Capital Stock."

RELATIONSHIP WITH TDS; CONFLICTS OF INTEREST

    Directors and officers of  TDS and its subsidiaries  who are also  directors
and  officers of the Company, and  TDS as the Company's controlling shareholder,
are in positions involving the possibility of conflicts of interest with respect
to certain transactions concerning  the Company. When the  interests of TDS  and
the  Company diverge, TDS may exercise its  influence in its own best interests.
See "Description of Capital Stock--Corporate Opportunity Arrangements."

    The Company and  TDS have  entered into  contractual arrangements  governing
certain  transactions  and  relationships between  them.  These  agreements were
executed prior to the initial public offering of the Company's Common Shares and
were not  the result  of  arm's-length negotiations.  Accordingly, there  is  no
assurance  that the terms and conditions of these agreements are as favorable to
the Company  as it  could have  obtained from  unaffiliated third  parties.  See
"Certain  Relationships and Related Transactions" in the Company's Annual Report
on Form 10-K for the year ended December 31, 1994, which is incorporated  herein
by reference.

    In  the future,  the Company expects  to resolve any  potential conflicts of
interest with TDS on  a case by case  basis, taking into consideration  relevant
factors  including its  existing agreements  with TDS,  the requirements  of the
American Stock Exchange and prevailing corporate practices.

                                       14
<PAGE>
                                USE OF PROCEEDS

    The net proceeds from the initial  sale of LYONs offered by this  Prospectus
are   estimated   to  be   approximately   $193,225,500  ($221,466,150   if  the
Underwriter's over-allotment option is exercised  in full). The net proceeds  of
such  offering will  be applied  to the  repayment of  the Company's outstanding
indebtedness to TDS under its Revolving Credit Agreement, which indebtedness was
incurred to fund  the Company's acquisitions,  working capital requirements  and
construction  and  operations  of  its cellular  systems.  If  the Underwriter's
over-allotment option is  exercised, the  additional net proceeds  will also  be
used  to repay such indebtedness to TDS, with any excess additional net proceeds
to be used for general corporate purposes and, on an interim basis, such  excess
additional  net  proceeds may  be  invested with  TDS  under an  affiliated cash
management program. As of May  31, 1995, the Company's outstanding  indebtedness
to  TDS under the Revolving Credit Agreement totaled $204.2 million. All of such
indebtedness was issued  at an  interest rate  of 1  1/2% above  the prime  rate
announced  from time to time by LaSalle National Bank of Chicago, which resulted
in an interest  rate at May  31, 1995, of  10.5% per annum.  The entire  balance
under  the Revolving Credit Agreement is scheduled  to become due and payable on
July 1, 1996. Giving effect  to the repayment of debt  from the net proceeds  of
such offering, as of May 31, 1995, the Company's outstanding indebtedness to TDS
would  have been approximately $11.0 million and  the total line of credit under
the Revolving  Credit  Agreement would  have  been approximately  $100  million,
subject  to change from time  to time by agreement  between the Company and TDS.
The Company anticipates drawing down funds under the Revolving Credit  Agreement
as  appropriate to  meet its financial  needs. See  "Risk Factors--Liquidity and
Capital Resources."

    The Company will not  receive any of  the cash proceeds  from any resale  of
LYONs by the Standby Share Deliverer or from any sale by Merrill Lynch of Common
Shares   acquired   from  TDS   under   the  Securities   Loan   Agreement.  See
"Underwriting."

                                       15
<PAGE>
                                 CAPITALIZATION

    The Company has entered into a number of transactions in which it will issue
securities in addition to  those issued pursuant to  the offering of the  LYONs.
The following table sets forth (A) the capitalization of the Company as of March
31,  1995, (B) the  Pro Forma capitalization  of the Company  reflecting (i) the
Company's obligation to  issue an aggregate  of 297,173 Common  Shares to  third
parties  in connection with certain acquisitions pending at March 31, 1995; (ii)
the Company's  obligation to  issue an  aggregate of  765,316 Common  Shares  to
reimburse TDS for the value of TDS Common Shares to be issued in connection with
certain  acquisitions pending at  March 31, 1995;  and (iii) an  increase in the
balance under  the Revolving  Credit  Agreement to  TDS  of an  estimated  $15.5
million  to fund cash payments in connection with such pending acquisitions, and
(C)  the  Pro  Forma  as  Adjusted  capitalization  reflecting  the  Pro   Forma
adjustments  described  in (B)  and (i)  the sale  by the  Company of  the LYONs
initially  offered   hereby  (assuming   no   exercise  of   the   Underwriter's
over-allotment option) and (ii) the application of the estimated net proceeds of
such  sale (before deducting expenses  of the offering) to  the repayment of the
Company's outstanding indebtedness to TDS under its Revolving Credit  Agreement.
See "Use of Proceeds" and "Description of Capital Stock."

<TABLE>
<CAPTION>
                                                                                   MARCH 31, 1995
                                                                   ----------------------------------------------
                                                                                                   PRO FORMA AS
                                                                      ACTUAL        PRO FORMA        ADJUSTED
                                                                   ------------  ---------------  ---------------
                                                                               (Dollars in thousands)
<S>                                                                <C>           <C>              <C>
Current portion of long-term debt................................  $     10,092  $     10,092     $     10,092
                                                                   ------------  ---------------  ---------------
                                                                   ------------  ---------------  ---------------
Long-term Debt:
  Revolving Credit Agreement--TDS................................  $    183,921  $    199,373(1)  $      6,147(2)
  Long-term debt, excluding current portion(3)...................       119,597       119,597          119,597
  LYONs offered hereby...........................................       --             --              199,199(4)
                                                                   ------------  ---------------  ---------------
      Total Long-term Debt.......................................       303,518       318,970          324,943
                                                                   ------------  ---------------  ---------------
Redeemable Preferred Stock, $1.00 par value, outstanding 95,972
 shares(5).......................................................         9,597         9,597            9,597
Minority Interest................................................        35,934        35,934           35,934
Common Shareholders' Equity(6):
  Common Shares, $1.00 par value, authorized 140,000,000 shares,
   issued and outstanding 48,775,305 shares......................        48,775        48,775           48,775
  Common Shares issuable, 541,780 shares; Pro Forma and Pro Forma
   as Adjusted 1,604,269 shares(7)(8)............................        11,633        43,320           43,320
  Series A Common Shares, $1.00 par value, authorized 50,000,000
   shares; issued and outstanding 33,005,877 shares(7)(8)........        33,006        33,006           33,006
  Additional paid-in capital.....................................     1,174,809     1,174,809        1,174,809
  Retained (deficit).............................................       (61,060)      (61,060)         (61,060)
                                                                   ------------  ---------------  ---------------
      Total Common Shareholders' Equity..........................     1,207,163     1,238,850        1,238,850
                                                                   ------------  ---------------  ---------------
      Total Capitalization.......................................  $  1,556,212  $  1,603,351     $  1,609,324
                                                                   ------------  ---------------  ---------------
                                                                   ------------  ---------------  ---------------
<FN>
- ---------

(1)  Reflects the actual amount outstanding under the Revolving Credit Agreement
     at  March 31,  1995, plus  the estimated  aggregate increase  in the amount
     outstanding under the Revolving Credit Agreement to occur from time to time
     to fund cash payments in connection with acquisitions pending at March  31,
     1995.

(2)  Reflects  the estimated amount  that would have  been outstanding under the
     Revolving Credit  Agreement if  all of  the pending  acquisitions had  been
     consummated at March 31, 1995, after the application of the net proceeds of
     the LYONs offering to reduce the Revolving Credit Agreement.
</TABLE>

                                       16
<PAGE>

<TABLE>
<S>  <C>
(3)  Reflects  the actual amount outstanding at  March 31, 1995 under an Amended
     and Restated  Term Loan  Agreement  dated December  22, 1994  (the  "Vendor
     Financing  Agreement")  between the  Company  and NTFC  Capital Corporation
     ("NTFC"). The Vendor Financing Agreement is an amendment and restatement of
     a similar  1991  agreement  with  NTFC under  which  the  Company  borrowed
     approximately  $56.0 million in principal, plus capitalized interest in the
     amount of approximately $3.3 million. Pursuant to the 1994 agreement,  NTFC
     agreed  to lend additional amounts of up to approximately $81.9 million (of
     which approximately $72.2  million had  been drawn down  through March  31,
     1995),  plus capitalized interest in an  amount not to exceed approximately
     $6.8 million.
     The loans from NTFC to the Company are evidenced by either construction and
     equipment notes or refinancing notes. The original principal amount of  the
     1991  construction  and equipment  notes totals  $52 million.  The original
     principal amount of the  1994 construction and  equipment notes totals  $75
     million.  The  balance  of  the  original  principal  amounts  borrowed  or
     available   for   borrowing    is   evidenced    by   refinancing    notes.
     Loans  under the 1991 agreement  bear interest at a  rate equal to a 90-day
     commercial paper rate  plus 2.307%. Each  advance under the  1991 notes  is
     scheduled  to  be repaid  in  substantially equal  monthly  installments of
     principal, plus the interest thereon, over a seven-year period  commencing,
     in  the  case  of the  1991  construction  and equipment  notes,  after the
     deferral of interest for the first year.
     Loans under the 1994 agreement  bear interest at a  rate equal to a  90-day
     commercial  paper rate plus 2.25%. Each advance under the 1994 construction
     and equipment  notes  is scheduled  to  be repaid  in  substantially  equal
     monthly  installments  of  principal,  plus the  interest  thereon,  over a
     six-year period commencing  after the  deferral of interest  for the  first
     year.  The 1994 refinancing notes have  shorter amortization periods and do
     not have a deferred interest period.
     Under this arrangement with NTFC, the Company is permitted to borrow  money
     from  NTFC on a quarterly basis and  relend the proceeds to affiliates that
     hold licenses issued  by the  FCC to  construct or  operate cellular  radio
     communications  systems  for  the  purposes  of  financing,  refinancing or
     reimbursing the  payment of  the costs  of constructing  or equipping  such
     systems.  Each loan from the  Company to its affiliate  (i) is secured by a
     security interest in all of the affiliate's personal property and fixtures,
     other than (a) accounts receivable, (b) FCC licenses and (c) instruments or
     general intangibles representing or  evidencing ownership interests in  any
     other  entity holding  a license  or permit  from the  FCC to  construct or
     operate a cellular radio communications  system and (ii) together with  the
     documentation  and security therefor,  is assigned to  NTFC as security for
     the loans from NTFC to the Company.

(4)  Net of unamortized discount of $450,801,000.

(5)  Reflects  Redeemable  Preferred  Stock  held  by  TDS  at  its  liquidation
     preference  of $100 per share. The Preferred Stock is redeemable in 1996 by
     the delivery  to  TDS of  an  aggregate of  621,904  Common Shares  of  the
     Company.

(6)  The  LYONs are  initially convertible into  6,158,750 Common  Shares of the
     Company (assuming no exercise of the Underwriter's over-allotment  option).
     Common Shareholders' Equity Pro Forma as Adjusted does not reflect any such
     conversion of LYONs into Common Shares of the Company.

(7)  The following table details the number of Common Shares and Series A Common
     Shares  to be  issued by  the Company  in the  future pursuant  to existing
     arrangements for  the  acquisition  of cellular  interests.  Such  existing
     arrangements  relate to the Company's  acquisitions of additional interests
     in cellular licensees or  systems representing 403,000  of the 25.2  milion
     population  equivalents which the Company owned or had the right to acquire
     at March 31, 1995. The table does not reflect any conversion of LYONs  into
     Common Shares of the Company.
     TDS  owned an aggregate of 66,284,155 shares of common stock of the Company
     at March  31,  1995,  representing  81.1% of  the  combined  total  of  the
     Company's  outstanding Common and Series A Common Shares and 95.9% of their
     combined voting power. Assuming the  Company's Common Shares are issued  in
     all  instances in  which the  Company has  the choice  to issue  its Common
     Shares or other consideration and  assuming all issuances of the  Company's
     common stock to TDS and third parties for
</TABLE>

                                       17
<PAGE>
<TABLE>
<S>  <C>
     completed  and  pending  acquisitions  and  redemptions  of  the  Company's
     Preferred Stock and TDS's Preferred Shares had been completed at March  31,
     1995,  TDS would have owned 79.9% of  the total outstanding common stock of
     the Company  and controlled  95.6% of  the combined  voting power  of  both
     classes of its common stock.
</TABLE>

<TABLE>
<CAPTION>
                                                                                       SERIES A COMMON
                                                                       COMMON SHARES       SHARES
                                                                      ---------------  ---------------
<S>                                                                   <C>              <C>
Shares outstanding at March 31, 1995................................      48,775,305       33,005,877
Shares to be issued in the future for acquisitions pursuant to
 definitive agreements:
  Shares issuable to third parties at March 31, 1995................         541,780         --
  Shares to be issued to third parties pursuant to acquisition
   agreements entered into through March 31, 1995...................         297,173         --
  Shares estimated to be issued to TDS in reimbursement for TDS
   Common Shares to be issued for acquisitions......................         765,316         --
                                                                      ---------------  ---------------
  Pro forma issuable shares at March 31, 1995.......................       1,604,269         --
                                                                      ---------------  ---------------
Total...............................................................      50,379,574       33,005,877
                                                                      ---------------  ---------------
                                                                      ---------------  ---------------
The above table does not include Common Shares to be issued upon redemption of the Company's
Redeemable Preferred Stock (see note 5 above).
<FN>

(8)  Does  not include 1,092,967 Common Shares and 55,000 Series A Common Shares
     reserved for issuance pursuant to certain employee benefit plans.
</TABLE>

                                       18
<PAGE>
                                DIVIDEND POLICY

    The Company has not paid any  cash dividends and, except for cash  dividends
payable  on any future series of Preferred Stock, intends to retain all earnings
for use in the Company's business.  In addition, the Revolving Credit  Agreement
with  TDS prohibits the payment of dividends  on the Company's Common Shares and
Series A  Common Shares,  except to  the extent  of one-half  of the  cumulative
consolidated  net income, if  any, of the  Company for the  period after July 1,
1989, which currently  prevents the  Company from paying  dividends. The  Vendor
Financing Agreement also restricts the payment of dividends if certain financial
requirements under such agreement would be violated. See "Description of Capital
Stock."

                          PRICE RANGE OF COMMON SHARES

    The  Company's Common Shares are listed on the American Stock Exchange under
the symbol "USM" and  in THE WALL  STREET JOURNAL as  "US Cellu." The  following
table sets forth, for the periods indicated, the high and low sale prices of the
Common Shares as reported by the American Stock Exchange:

<TABLE>
<CAPTION>
                                                                                    HIGH        LOW
                                                                                   -------    -------
<S>                                                                                <C>        <C>
1993:
  First Quarter................................................................... $24 5/8    $20 3/4
  Second Quarter..................................................................  28 1/2     23
  Third Quarter...................................................................  34 7/8     27 1/2
  Fourth Quarter..................................................................  39 1/4     30 1/8
1994:
  First Quarter................................................................... $35 1/4    $24 5/8
  Second Quarter..................................................................  29 5/8     24 1/2
  Third Quarter...................................................................  33 1/8     22 3/8
  Fourth Quarter..................................................................  34         30
1995:
  First Quarter................................................................... $33 3/8    $29 1/2
  Second Quarter (through June 7, 1995)...........................................  30 1/2     28
</TABLE>

    On  June 7, 1995, the closing price of  the Common Shares as reported on the
American Stock Exchange was $28 1/8 per share.

    On February 28, 1995, there were 463 record holders of the Company's  Common
Shares.  All of the Company's Series A Common  Shares are held by TDS. No public
trading market exists for the  Series A Common Shares,  but the Series A  Common
Shares are convertible on a share-for-share basis into Common Shares.

                                       19
<PAGE>
                                    BUSINESS

GENERAL

    United  States Cellular Corporation  owns, operates and  invests in cellular
telephone systems  throughout the  United  States. As  of  March 31,  1995,  the
Company  provided cellular  telephone service  to 478,000  customers through 135
majority-owned and managed  cellular systems  serving approximately  17% of  the
geographic  area and approximately 9% of the population of the contiguous United
States. The Company's operations consist of nine regional market clusters,  five
of  which each  have a total  population of more  than two million,  and each of
which have a total population of  more than one million, plus other  unclustered
markets.  Overall, 84% of the Company's  25.2 million population equivalents are
in markets  which  are or  will  be consolidated,  1%  are in  managed  but  not
consolidated  markets  and 15%  are in  markets  in which  the Company  holds an
investment interest.

    The Company is the seventh largest cellular telephone company in the  United
States,  based on the aggregate number of  population equivalents it owns or has
the right to acquire. The Company's corporate development strategy is to acquire
controlling interests  in MSA  and RSA  licensees  in areas  adjacent to  or  in
proximity  to its other  markets in order  to build and  expand market clusters.
Customers benefit from larger service  areas which provide longer  uninterrupted
service and the ability to make outgoing calls and receive incoming calls within
the  designated  area without  special  roaming arrangements.  In  addition, the
Company anticipates that clustering will continue to provide the Company certain
economies in its capital and operating costs.

    The Company is building a substantial presence in selected geographic  areas
throughout  the United States where it believes it can efficiently integrate and
manage cellular  telephone  systems.  Its cellular  interests  include  regional
market  clusters in the following areas: Virginia/North Carolina/South Carolina,
the Midwest,  the Northwest,  Indiana/Kentucky,  Texas/Oklahoma/Missouri/Kansas,
the  Northeast,  Eastern  Tennessee/Western North  Carolina,  the  Southeast and
Southwestern Texas.

    Since 1985, when the Company  began providing cellular service, the  Company
has  expanded its cellular networks and customer service operations to cover 147
markets in  33 states  as of  March  31, 1995.  Over the  last five  years,  the
Company's  customer base has  grown at a  compound annual growth  rate of 63% to
478,000 customers  at  March 31,  1995.  The  average penetration  rate  in  the
Company's  consolidated markets was 2.17% at March  31, 1995, and the churn rate
in all of its consolidated markets averaged 2.1% per month for the quarter ended
March 31, 1995.

    The Company is  a majority-owned subsidiary  of TDS. TDS  owns 81.1% of  the
combined  total of the outstanding  Common Shares and Series  A Common Shares of
the Company and controls 95.9% of the  combined voting power of both classes  of
common  stock.  The  Company  benefits  from  the  extensive  telecommunications
industry experience of  TDS. At March  31, 1995, TDS,  through its wholly  owned
subsidiary,  TDS  Telecommunications Corporation,  served  approximately 410,000
access lines through 100 local exchange telephone subsidiaries in 29 states and,
through American  Paging, Inc.,  its 82.5%-owned  subsidiary, had  approximately
705,100  pagers in service. In March 1995, American Portable Telecommunications,
Inc., TDS's  wholly  owned  subsidiary,  was the  successful  bidder  for  eight
broadband  PCS licenses at an auction conducted by the FCC, substantially all of
which are for markets  other than those in  which the Company operates  cellular
systems.  The  Company  was  incorporated in  Delaware  in  1983.  The Company's
executive offices  are located  at  8410 West  Bryn  Mawr, Suite  700,  Chicago,
Illinois 60631. Its telephone number is 312-399-8900.

CELLULAR TELEPHONE INDUSTRY

    Cellular   telephone   technology   provides   high-quality,   high-capacity
communications  services   to  in-vehicle   and  hand-held   portable   cellular
telephones.  Cellular  technology is  a  major improvement  over  earlier mobile
telephone technologies.  Cellular telephone  systems  are designed  for  maximum
mobility  of the customer. Access is provided through system interconnections to
local, regional, national and  world-wide telecommunications networks.  Cellular
telephone  systems  also  offer  a  full range  of  ancillary  services  such as
conference calling,  call-waiting, call-forwarding,  voice mail,  facsimile  and
data transmission.

                                       20
<PAGE>
    Cellular  telephone systems divide each service area into smaller geographic
areas or  "cells." Each  cell  is served  by  radio transmitters  and  receivers
operating on discrete radio frequencies licensed by the FCC. All of the cells in
a  system  are connected  to  a computer-controlled  Mobile  Telephone Switching
Office ("MTSO") which  is connected to  the conventional ("landline")  telephone
network  and  potentially other  MTSOs. Each  conversation  on a  cellular phone
involves a  transmission over  a  specific set  of  radio frequencies  from  the
cellular  phone to  a transmitter/receiver at  a cell site.  The transmission is
forwarded from the cell site to the MTSO and from there may be forwarded to  the
landline telephone network to complete the call. As the cellular telephone moves
from  one  cell  to  another,  the MTSO  determines  radio  signal  strength and
transfers ("hands off") the call from one cell to the next. This hand-off is not
noticeable to either party on the phone call.

    The FCC currently  grants only  two licenses to  provide cellular  telephone
service  in  each  market.  However, competition  for  customers  includes other
communications technologies such as conventional landline and mobile  telephone,
SMR  systems and radio paging.  PCS is expected to  be competitive with cellular
service  in  the  future  in  many  of  the  Company's  markets,  and   emerging
technologies  such as ESMR and mobile  satellite communication systems may prove
to be competitive  with cellular service  in the future  in some or  all of  the
markets where the Company has operations.

    The  services available  to cellular  customers and  the sources  of revenue
available to  cellular  system  operators  are  similar  to  those  provided  by
conventional  landline telephone companies. Customers  may be charged a separate
fee for system  access, airtime,  long-distance calls,  and ancillary  services.
Cellular system operators often provide service to customers of other operators'
cellular  systems  while  the  customers  are  temporarily  located  within  the
operators' service areas. Customers  using service away  from their home  system
are  called "roamers." Roaming is  available because technical standards require
that analog cellular telephones be compatible in all market areas in the  United
States.  The system  that provides  the service  to these  roamers will generate
usage revenue. Many operators, including  the Company, charge premium rates  for
this roaming service.

    There  are  a  number  of  recent  technical  developments  in  the cellular
industry. Currently, while most of the MTSOs process information digitally, most
of the radio transmission is done on an analog basis. During 1992, a new digital
transmission technique was approved for implementation by the cellular industry.
Time Division Multiple Access ("TDMA")  technology was selected as one  industry
standard  by the  cellular industry  and has  been deployed  in several markets,
including  the  Company's  operations   in  Tulsa,  Oklahoma.  Another   digital
technology,  Code  Division Multiple  Access ("CDMA"),  is expected  to be  in a
commercial trial by the  end of 1995.  The Company also  expects to deploy  some
CDMA  digital  radio channels  in other  markets on  a trial  basis in  the near
future. Digital radio technology  offers advantages, including greater  privacy,
less   transmission  noise,  greater  system  capacity,  and  potentially  lower
incremental costs  for  additional  customers. The  conversion  from  analog  to
digital  radio technology is  expected to be an  industry-wide process that will
take a number of years.

    The cellular  telephone  industry is  characterized  by high  initial  fixed
costs. Accordingly, if and when revenues less variable costs exceed fixed costs,
incremental  revenues should yield an operating  profit. The amount of operating
profit, if any, under  such circumstances is dependent  on, among other  things,
prices and variable marketing costs which in turn are affected by the amount and
extent  of competition.  Until technological  limitations on  total capacity are
approached, additional  cellular  system  capacity  can  normally  be  added  in
increments  that closely match demand and at less than the proportionate cost of
the initial capacity.

THE COMPANY'S OPERATIONS

    From its inception in 1983 until very recently, the Company has  principally
been  in  a  start-up phase.  The  Company's activities  have  been concentrated
significantly on the acquisition of interests in entities licensed or designated
to receive a license ("licensees") from the FCC to provide cellular service  and
on  the construction and initial operation  of cellular systems. The development
of a cellular  system is capital-intensive  and requires substantial  investment
prior  to  and  subsequent to  initial  operation. The  Company  has experienced
operating losses and net losses from its inception until the past few  quarters.
The  Company  anticipates increasing  growth in  cellular  units in  service and
revenues as  the  Company  continues its  expansion  and  development  programs.
Marketing   and  system  operations  expenses  associated  with  this  expansion

                                       21
<PAGE>
will most likely reduce the rate of growth in operating cash flow and  operating
income over the next several quarters. In addition, the Company anticipates that
the  seasonality  of  revenue  streams and  operating  expenses  may  affect the
Company's operating and net results over the next several quarters.

    While the  Company produced  operating income  and net  income during  1994,
changes in any of several factors could reduce the Company's growth in operating
income  and net income over  the next few years.  These factors include: (i) the
growth rate  in the  Company's customer  base;  (ii) the  usage and  pricing  of
cellular  services; (iii)  the churn rate;  (iv) the cost  of providing cellular
services, including the cost of  attracting new customers; (v) the  introduction
of  competition from  PCS and other  emerging technologies;  and (vi) continuing
technological advances which may provide additional competitive alternatives  to
cellular service.

    The  following table is a summary  of the Company's markets and consolidated
operations.

<TABLE>
<CAPTION>
                                                         THREE MONTHS                  YEAR ENDED DECEMBER 31,
                                                          ENDED MARCH   -----------------------------------------------------
                                                           31, 1995       1994       1993       1992       1991       1990
                                                         -------------  ---------  ---------  ---------  ---------  ---------
<S>                                                      <C>            <C>        <C>        <C>        <C>        <C>
MAJORITY-OWNED AND MANAGED (CONSOLIDATED) MARKETS:(1)
  Population equivalents (in thousands) (2)............       18,266       18,204     18,464     14,475     10,572      5,172
  Customers............................................      478,000      421,000    261,000    150,800     97,000     57,300
  Market penetration at end of period (3)..............         2.17%        1.98%      1.35%      1.00%      0.84%      0.91%
  Markets in operation.................................          135          130        116         92         67         32
  Cell sites in service................................          841          790        522        320        186        107
  Average monthly revenue per customer*................    $      71    $      80  $      85  $      88  $      84  $      87
  Churn rate per month.................................          2.1%         2.3%       2.3%       2.4%       2.2%       1.9%
  Marketing cost per net customer addition.............    $     646    $     667  $     667  $     765  $     710  $     686
MINORITY-OWNED AND MANAGED MARKETS: (4)
  Population equivalents (in thousands) (2)............          686        1,191      1,157      2,039      1,783      1,310
  Markets in operation.................................           11           15         20         24         24         12
MARKETS TO BE MANAGED, NET OF MARKETS TO BE
 DIVESTED:(5)
  Population equivalents (in thousands) (2)............        2,477        2,187      1,018      1,836      3,139      4,896
  Markets..............................................            3            5          8         13         21         44
TOTAL MARKETS MANAGED AND TO BE MANAGED BY THE COMPANY:
  Population equivalents (in thousands) (2)............       21,429       21,582     20,639     18,350     15,494     11,378
  Markets..............................................          149          150        144        129        112         88
MARKETS MANAGED BY OTHERS: (6)
  Population equivalents (in thousands) (2)............        3,816        3,619      3,429      3,517      3,274      3,480
  Markets in operation.................................           61           57         61         64         65         67
TOTAL MARKETS:
  Population equivalents (in thousands) (2)............       25,245       25,201     24,068     21,867     18,768     14,858
  Markets..............................................          210          207        205        193        177        155
<FN>
- ------------

 *   1993-1990 average monthly revenue per customer has been restated to conform
     to 1994 presentation.

(1)  Includes one market managed by third parties  in 1995, two in 1994 and  one
     in 1993 and 1992, and one wholly owned reseller operation in 1992, 1991 and
     1990.

(2)  1994 Donnelley Marketing Service estimates are used for all years. Includes
     population  equivalents relating to  interests which are  acquirable in the
     future.

(3)  The decrease from 1990 to 1991 is due to the addition of 32  majority-owned
     and managed RSAs in 1991. Market penetration for majority-owned and managed
     MSAs was 1.48% in 1991 and 1.07% in 1990.

(4)  Includes markets where the Company has the right to acquire an interest but
     did  not own an interest at the respective dates (two markets in 1995, four
     in 1994,  two in  1993, six  in  1992, seven  in 1991  and four  in  1990);
     excludes one market in 1995 which will become a market managed by others.

(5)  "Markets  to  be Managed"  represents markets  which  are managed  by third
     parties until the Company acquires a  majority interest in the markets.  In
     1995,  represents the net of 15 markets  to be managed and 12 markets which
     are currently majority-owned and managed and will be divested.

(6)  Represents markets in which the Company owns or has the right to acquire  a
     minority interest and which are managed by others.
</TABLE>

                                       22
<PAGE>
CELLULAR SYSTEMS DEVELOPMENT

    ACQUISITIONS.   The Company has acquired  its cellular interests through the
wireline application  process (22%),  including settlements  and exchanges  with
other  applicants, and  through acquisitions (78%),  including acquisitions from
TDS and third parties. During the last five years, the Company has expanded  its
size,  particularly  in  contiguous  or  adjacent  markets  through  an  ongoing
acquisition program  aimed  at  strengthening  the  Company's  position  in  the
cellular  industry.  This growth  has  resulted primarily  from  acquisitions of
interests in  RSAs and  has been  based on  obtaining interests  with rights  to
manage the underlying market.

    During the past five years, the Company has more than doubled its population
equivalents  to approximately 25.2 million at March 31, 1995. Markets managed or
to be managed  by the Company  have increased  from 50 markets  at December  31,
1989,  to 149  markets at March  31, 1995.  Additionally, as of  March 31, 1995,
almost 85%  of the  Company's population  equivalents represented  interests  in
markets the Company manages or expects to manage compared to 65% at December 31,
1989.

    Recently, the pace of acquisitions has slowed as industry-wide consolidation
has  reduced  the number  of markets  available  for acquisition.  The Company's
population equivalents grew at a compound annual rate of over 22% over the  last
five years, but only 5% in 1994.

    The   Company  plans  to  acquire   additional  cellular  interests  through
acquisitions or trades in  markets that further  strengthen its market  clusters
and  in other  attractive markets.  The Company  also seeks  to acquire minority
interests in markets where  it already owns  (or has the  right to acquire)  the
majority  interest. While  the Company  believes that  it will  be successful in
making additional acquisitions  or trades, there  can be no  assurance that  the
Company,  or  TDS for  the benefit  of the  Company, will  be able  to negotiate
additional acquisitions or trades on terms  acceptable to it or that  regulatory
approvals,  where required,  will be  received. The  Company presently  plans to
retain minority interests  in certain  cellular markets which  it believes  will
earn  a favorable return  on investment. Other minority  interests may be traded
for interests in markets which enhance  the Company's market clusters or may  be
sold for cash or other consideration. The Company also continues to evaluate the
disposition  of  certain  managed  interests  which  are  not  essential  to its
corporate development strategy.

    The Company,  or  TDS for  the  benefit  of the  Company,  ordinarily  makes
acquisitions  using securities  or cash or  by exchanging  cellular interests it
already owns. Historically, the Company, or TDS for the benefit of the  Company,
has  negotiated acquisitions of cellular  interests from third parties primarily
in  consideration  for  the  Company's  or  TDS's  equity  securities.  Cellular
interests  acquired by TDS are generally assigned  to the Company. At that time,
the  Company  reimburses  TDS  for  the   value  of  TDS  securities  or   other
consideration issued in such transactions, generally by issuing Common Shares to
TDS  or by increasing the  balance due TDS under  the Company's Revolving Credit
Agreement in amounts equal to the value of TDS securities or other consideration
delivered at the time the acquisitions are closed. In connection with agreements
that require the delivery of TDS equity securities, the fair market value of the
Company's securities issued to TDS as reimbursement is equal to the fair  market
value  of the TDS securities delivered in  the transactions and is determined at
the time the transactions are closed.

    COMPLETED ACQUISITIONS.   During 1994  and the  first quarter  of 1995,  the
Company  completed the  acquisition of controlling  interests in  15 markets and
several additional minority  interests representing in  total approximately  2.3
million population equivalents for an aggregate consideration of $220.7 million.
The  consideration consisted of  6.3 million of the  Company's Common Shares, an
increase of  $9.9  million  in  the  debt to  TDS  under  the  Revolving  Credit
Agreement,  $11.0 million  in cash  and a  $1.4 million  cancellation of  a note
receivable. The debt under the Revolving Credit Agreement and 6.2 million of the
Company's Common  Shares were  issued to  TDS to  reimburse TDS  for TDS  Common
Shares  issued and issuable  and cash paid  to third parties  in connection with
these acquisitions.

                                       23
<PAGE>
    PENDING  ACQUISITIONS.   At  March 31,  1995,  the Company,  or TDS  for the
benefit of  the Company,  had  entered into  agreements to  acquire  controlling
interests  in  four  markets and  one  minority interest  representing  in total
approximately 403,000  population  equivalents for  an  aggregate  consideration
estimated  to be approximately $47.1 million. If all of the pending acquisitions
are completed as planned,  the Company will issue  approximately 297,000 of  its
Common Shares and pay $15.5 million in cash and TDS will pay approximately $23.0
million  in TDS Common Shares  and cash. Any interests  acquired by TDS in these
transactions are expected to be assigned to  the Company and, at that time,  the
Company  will reimburse TDS for TDS's consideration delivered and costs incurred
in such acquisitions in the form of Common Shares of the Company or increases in
the balance under the Revolving Credit  Agreement. Based on the estimated  value
of  the consideration at the time the  agreements were entered into, the Company
expects to  reimburse TDS  by  issuing approximately  765,000 of  the  Company's
Common  Shares to TDS. The Company also  expects to increase the balance due TDS
under the Revolving Credit Agreement by $15.5 million to fund cash payments  for
the  acquisitions.  The Company  has also  entered  into agreements  to exchange
markets with five other cellular operators. Pursuant to the exchange agreements,
the Company will receive  majority interests in 13  new markets in exchange  for
majority  interests  in  11  markets and  three  market  partitions  the Company
currently owns.

    The Company maintains shelf registration of its Common Shares and  Preferred
Stock  under the  Securities Act  for issuance  specifically in  connection with
acquisitions.

    TDS owned an aggregate of 66,284,155  shares of common stock of the  Company
at  March 31, 1995,  representing 81.1% of  the combined total  of the Company's
outstanding Common and Series A Common Shares and 95.9% of their combined voting
power. Assuming the Company's Common Shares are issued in all instances in which
the Company has the choice to issue its Common Shares or other consideration and
assuming all other  issuances of  the Company's common  stock to  TDS and  third
parties  for completed and pending acquisitions and redemptions of the Company's
Preferred Stock and TDS's Preferred Shares had been completed at March 31, 1995,
TDS would have owned 79.9% of the total outstanding common stock of the  Company
and  controlled 95.6% of the combined voting power of both classes of its common
stock.

CELLULAR INTERESTS AND CLUSTERS

    The  Company  operates  clusters  of  adjacent  cellular  systems   wherever
feasible,  enabling  its customers  to benefit  from  larger service  areas than
otherwise possible. Where the Company  offers wide-area coverage, its  customers
enjoy  uninterrupted service within the designated area. Customers may also make
outgoing calls  and receive  incoming  calls within  this area  without  special
roaming  arrangements.  In addition  to  benefits to  customers,  clustering has
provided to the Company  certain economies in its  capital and operating  costs.
These  economies  are made  possible  through increased  sharing  of facilities,
personnel and other costs and have resulted in a reduction of the Company's  per
customer  cost of service. The  extent to which the  Company benefits from these
revenue  enhancements  and  economies  of  operation  is  dependent  on   market
conditions, population size of each cluster and engineering considerations.

    The   Company  anticipates  that  it   will  continue  to  pursue  strategic
acquisitions and trades which will  complement its established market  clusters.
From  time  to  time, the  Company  may  also consider  trading  or  selling its
interests in markets which do not fit well with its long-term strategies.

    The following  table details  the  Company's cellular  interests,  including
those it owned or had the right to acquire as of March 31, 1995. The table lists
clusters  of  markets  that the  Company  manages or  anticipates  managing. The
Company's market  clusters show  the areas  in which  the Company  is  currently
focusing  its  development  efforts. These  clusters  have been  devised  with a
long-term goal of  allowing delivery of  cellular service to  areas of  economic
interest  and along corridors  of economic activity.  See the map  on the inside

                                       24
<PAGE>
front cover of this Prospectus. The number of population equivalents represented
by the  Company's cellular  interests may  have no  direct relationship  to  the
number of potential cellular customers or the revenues that may be realized from
the operation of the related cellular systems.

<TABLE>
<CAPTION>
                                                                                                    TOTAL CURRENT
                                                                                   1994 POPULATION  AND ACQUIRABLE
                                                                                     OF LICENSED      POPULATION
                           CLUSTER/MAJOR SERVICE AREA                               SERVICE AREA     EQUIVALENTS
- ---------------------------------------------------------------------------------  ---------------  --------------
<S>                                                                                <C>              <C>
MARKETS MANAGED BY THE COMPANY:
Virginia/North Carolina/South Carolina Regional Market Cluster:
  Eastern North Carolina/Virginia/South Carolina.................................       3,238,000       3,170,000
  West Virginia/Pennsylvania/Maryland............................................       1,398,000       1,398,000
  Other Markets..................................................................         502,000         376,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       5,138,000       4,944,000
                                                                                   ---------------  --------------
Midwest Regional Market Cluster:
  Iowa...........................................................................       2,706,000       2,461,000
  Wisconsin/Illinois/Minnesota...................................................       1,819,000       1,700,000
  Missouri.......................................................................         564,000         564,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       5,089,000       4,725,000
                                                                                   ---------------  --------------
Northwest Regional Market Cluster:
  Oregon/California..............................................................       1,005,000         937,000
  Washington/Oregon..............................................................         974,000         746,000
  Other Markets..................................................................         441,000         441,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       2,420,000       2,124,000
                                                                                   ---------------  --------------
Indiana/Kentucky Regional Market Cluster:
  Indiana/Kentucky...............................................................       1,552,000       1,226,000
  Other Markets..................................................................         658,000         658,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       2,210,000       1,884,000
                                                                                   ---------------  --------------
Texas/Oklahoma/Missouri/Kansas Regional Market Cluster:
  Oklahoma/Missouri/Kansas.......................................................       1,406,000         954,000
  Missouri.......................................................................         341,000         341,000
  Texas/Oklahoma.................................................................         685,000         490,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       2,432,000       1,785,000
                                                                                   ---------------  --------------
Northeast Regional Market Cluster:
  Maine/New Hampshire/Vermont....................................................       1,472,000       1,397,000
  Other Markets..................................................................         375,000         327,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       1,847,000       1,724,000
                                                                                   ---------------  --------------
Eastern Tennessee/Western North Carolina Market Cluster..........................       1,934,000       1,600,000
                                                                                   ---------------  --------------
Southeast Regional Market Cluster:
  Northern Florida/Georgia.......................................................       1,206,000       1,206,000
  Other Markets..................................................................         279,000         137,000
                                                                                   ---------------  --------------
    Subtotal.....................................................................       1,485,000       1,343,000
                                                                                   ---------------  --------------
Southwestern Texas Market Cluster................................................       1,172,000       1,160,000
                                                                                   ---------------  --------------
Other Operations.................................................................         140,000         140,000
                                                                                   ---------------  --------------
    TOTAL MANAGED MARKETS........................................................      23,867,000      21,429,000
                                                                                   ---------------  --------------
MARKETS MANAGED BY OTHERS........................................................                       3,816,000
                                                                                                    --------------
  TOTAL POPULATION EQUIVALENTS...................................................                      25,245,000
                                                                                                    --------------
                                                                                                    --------------
</TABLE>

                                       25
<PAGE>
    SYSTEM  DESIGN AND  CONSTRUCTION.   The Company  designs and  constructs its
systems in a manner it believes  will permit it to provide high-quality  service
to  mobile, transportable and  portable cellular telephones,  generally based on
market and engineering  studies which  relate to  specific markets.  Engineering
studies are performed by Company personnel or independent engineering firms. The
Company's  switching equipment is digital, which reduces noise and crosstalk and
is capable of  interconnecting in  a manner  which reduces  costs of  operation.
While digital microwave interconnections are typically made between the MTSO and
cell  sites, primarily analog radio transmission  is used between cell sites and
the cellular telephones themselves.

    In accordance  with  its  strategy  of  building  and  strengthening  market
clusters,  the  Company has  selected high  capacity digital  cellular switching
systems that are capable of serving multiple markets through a single MTSO.  The
Company's  cellular  systems  are  designed to  facilitate  the  installation of
equipment which will permit microwave interconnection between the MTSO and  each
cell site. The Company has implemented such microwave interconnection in most of
the  cellular systems it manages. In other  systems in which the Company owns or
has an option to  purchase a majority  interest and where it  is believed to  be
cost-efficient,  such  microwave  technology  is  intended  to  be  implemented.
Otherwise, such systems will  rely upon landline telecommunications  connections
or  microwave links owned by  others to link cell  sites with the MTSO. Although
the installation  of  microwave  network interconnection  equipment  requires  a
greater  initial  capital  investment,  a  microwave  network  enables  a system
operator to  avoid  the  current  and future  charges  associated  with  leasing
communications  lines  from  the  landline telephone  company  or  others, while
generally improving system reliability. In addition, microwave facilities can be
used to  connect separate  cellular  systems to  allow shared  switching,  which
reduces the aggregate cost of the equipment necessary to operate such systems.

    The  Company  has  continued  to  expand its  internal  network  in  1994 to
encompass over 100 markets in the United States. This network provides automatic
call delivery for the Company's customers and handoff between adjacent  markets.
The  network has also been extended  through links with certain systems operated
by several  other  carriers,  including  GTE,  US  West,  Ameritech,  BellSouth,
Centennial  Cellular, Southwestern Bell, McCaw Cellular Communications, Vanguard
Cellular Systems  and  others. Additionally,  the  Company has  implemented  two
Signal  Transfer Points  which will  allow it  to interconnect  efficiently with
network providers such as Independent  Telephone Network and the North  American
Cellular Network.

    During  1995, the  Company intends to  extend the network  for its customers
through interconnection with one or more network providers as well as additional
"point to point" connections required  for hand-off. This expanded network  will
increase  the area in  which customers can  automatically receive incoming calls
and should also  reduce the incidence  of fraud due  to the pre-call  validation
feature capability of networked systems.

    The  Company  believes  that  currently  available  technologies  will allow
sufficient capacity on the  Company's networks to  meet anticipated demand  over
the next few years.

    COSTS  OF  SYSTEM  CONSTRUCTION  AND FINANCING.    Construction  of cellular
systems is  capital-intensive, requiring  substantial  investment for  land  and
improvements,   buildings,  towers,   MTSOs,  cell   site  equipment,  microwave
equipment, engineering  and  installation.  The  Company,  consistent  with  FCC
control  requirements, uses primarily its own  personnel to engineer and oversee
construction of each cellular system where it owns or has the right to acquire a
controlling interest. In so  doing, the Company expects  to improve the  overall
quality  of  its  systems  and  to reduce  the  expense  required  to  make them
operational.

    The costs  (exclusive  of  license  costs)  to  construct  and  develop  the
operational  systems in which  the Company owns  or has the  right to acquire an
interest are generally  financed through capital  contributions or  intercompany
loans  from the Company to the  partnerships or subsidiaries owning the systems,
and through certain vendor financing.

MARKETING

    The Company's marketing plan  is designed to  continue rapid penetration  of
its  market clusters and to increase consumer awareness of cellular service. The
marketing plan  stresses the  quality  of the  Company's service  offerings  and
incorporates  rate plans which  are designed to  meet the needs  of a variety of
customer

                                       26
<PAGE>
usage  patterns.  The  Company's  distribution  channels  include  direct  sales
personnel  and agents and the Company  has recently added retail service centers
in many of its markets. These  Company-owned and managed locations are  designed
to  market cellular service to the consumer segment in a retail setting which is
attractive to these potential customers.

    The  Company  manages  each   of  its  major  service   areas  out  of   one
administrative office with a local staff, including marketing, customer service,
engineering  and in some cases  installation personnel. Direct sales consultants
market cellular service  to potential  customers throughout  each major  service
area.  Retail associates  work out of  the retail locations  and market cellular
service to  the consumer  segment.  The Company  maintains an  ongoing  training
program  to improve the effectiveness of sales consultants and retail associates
by focusing their  efforts on  obtaining customers  and maximizing  the sale  of
high-user  packages. These packages commit customers to pay for a minimum amount
of usage at discounted  rates per minute,  even if usage  falls below a  defined
monthly minimum amount.

    The  Company also  relies on  agents, dealers  and non-Company  retailers to
obtain customers. Agents and dealers are independent business people who  obtain
customers  for  the Company  on  a commission  basis.  The Company's  agents are
generally in  the  business of  selling  cellular telephones,  cellular  service
packages  and other related  products. The Company's  dealers include car stereo
companies and  other  companies  whose customers  are  also  potential  cellular
customers.  The  non-Company  retailers  include  car  dealers,  major appliance
dealers, office supply dealers and mass merchants.

    The Company opened its own retail locations in late 1993, expanding to  over
140  locations by the  end of 1994. These  Company-owned and operated businesses
utilize rental facilities located in high-traffic areas. The Company is  working
toward  a uniform appearance  in these stores, with  all having similar displays
and layouts. The  retail centers' hours  of business match  those of the  retail
trade  in the local marketplace, often staying open on weekends and later in the
evening than a typical business supplier. Additionally, to fully serve  customer
needs,  these stores sell accessories to  complement the phones and services the
Company has traditionally provided.

    In addition to its own retail centers, the Company actively pursues national
retail accounts,  as agents  of the  Company, which  may potentially  yield  new
customer  additions in multiple markets. Agreements  have been entered into with
such national distributors as Chrysler Corporation, Ford Motor Company,  General
Motors,  AT&T, Radio Shack, Best Buy and Sears,  Roebuck & Co. in certain of the
Company's markets.  Upon  the sale  of  a cellular  telephone  by one  of  these
national  distributors,  the  Company  receives,  often  exclusively  within the
territories served, the resulting cellular customer.

    The Company uses a variety of direct mail, billboard, radio, television  and
newspaper advertising to stimulate interest by prospective customers in cellular
service  and to  establish familiarity with  the Company's  name. Advertising is
directed at  gaining  customers,  increasing usage  by  existing  customers  and
increasing  the  public awareness  and  understanding of  the  cellular services
offered by  the Company.  The Company  attempts to  select the  advertising  and
promotion  media that  are most  appealing to  the targeted  groups of potential
customers in each local market. The Company utilizes local advertising media and
public relations activities and establishes programs to enhance public awareness
of the Company, such as providing  telephones and service for public events  and
emergency uses.

                                       27
<PAGE>
    The following table summarizes, by major service area, the total population,
the  Company's customers  and penetration  for the  Company's majority-owned and
managed markets that were operational as of March 31, 1995.

<TABLE>
<CAPTION>
                           MAJOR SERVICE AREAS                               POPULATION    CUSTOMERS    PENETRATION
- --------------------------------------------------------------------------  ------------  -----------  -------------
<S>                                                                         <C>           <C>          <C>
Eastern North Carolina/Virginia/South Carolina............................     2,454,000      42,000         1.71%
West Virginia/Pennsylvania/Maryland.......................................     1,143,000      18,700         1.64%
Iowa......................................................................     1,710,000      45,700         2.67%
Wisconsin/Illinois/Minnesota..............................................     1,819,000      32,400         1.78%
Missouri..................................................................       976,000      14,500         1.49%
Oregon/California.........................................................     1,005,000      18,000         1.79%
Washington/Oregon.........................................................       701,000      14,600         2.08%
Indiana/Kentucky..........................................................     1,248,000      31,400         2.52%
Oklahoma/Missouri/Kansas..................................................     1,146,000      55,300         4.83%
Texas/Oklahoma............................................................     1,126,000      27,100         2.41%
Maine/New Hampshire/Vermont...............................................     1,472,000      32,200         2.19%
Eastern Tennessee/Western North Carolina..................................     1,693,000      45,100         2.66%
Northern Florida/Georgia..................................................     1,117,000      25,000         2.24%
Southwestern Texas........................................................       798,000      12,800         1.60%
Other Operations..........................................................     3,653,000      63,200         1.73%
                                                                            ------------  -----------       ------
                                                                              22,061,000     478,000         2.17%
                                                                            ------------  -----------       ------
                                                                            ------------  -----------       ------
</TABLE>

CUSTOMERS AND SYSTEM USAGE

    Cellular customers come  from a  wide range of  occupations. They  typically
include a large proportion of individuals who work outside of their offices such
as  people in the  construction, real estate,  wholesale and retail distribution
businesses and professionals.  Most of  the Company's  customers use  in-vehicle
cellular  telephones. However,  more customers  are selecting  portable cellular
telephones as these units become more compact and fully featured as well as more
attractively priced.

    In addition to revenue  from local retail  customers, the Company  generates
revenue from roaming customers and other services. The Company's roaming service
allows  a customer to  place or receive a  call in a  cellular service area away
from the customer's  home service area.  The Company has  entered into  "roaming
agreements"  with  operators of  other cellular  systems covering  virtually all
systems in the United  States and Canada. These  agreements offer customers  the
opportunity  to roam in these systems. These reciprocal agreements automatically
pre-register the  customers of  the  Company's systems  in the  other  carriers'
systems. Also, a customer of a participating system roaming (i.e. travelling) in
a Company market where this arrangement is in effect is able to make and receive
calls  on the  Company's system.  The charge  for this  service is  typically at
premium rates and is billed by the Company to the customer's home system,  which
then  bills the  customer. The  Company has  entered into  agreements with other
cellular carriers  to  transfer roaming  usage  at agreed-upon  rates.  In  some
instances,  based on competitive factors, the  Company may charge a lower amount
to its customers  than the  amount actually charged  to the  Company by  another
cellular carrier for roaming.

    The  Company's  cellular systems  are  used most  extensively  during normal
business hours  between  7:00 am  and  6:00 pm.  On  average, the  local  retail
customers  in  the  Company's  majority-owned  and  managed  systems  used their
cellular systems  approximately 95  minutes per  unit each  month and  generated
retail  revenue  of approximately  $47 per  month during  1994, compared  to 103
minutes and $49  per month in  1993. Average  local minutes of  use and  average
monthly retail revenue per retail customer were 86 and $43, respectively, during
the  first  quarter of  1995, and  89  and $46,  respectively, during  the first
quarter of 1994.  Revenue generated by  roamers, together with  local, toll  and
other  revenues,  brought  the  Company's average  monthly  service  revenue per
customer in majority-owned and  managed markets to $80  during 1994 compared  to
$85  in 1993.  This decrease  of approximately 6%  reflects both  the decline in
average local minutes per  customer and slower growth  in roaming revenues.  The
Company  anticipates  that average  monthly  service revenue  per  customer will
continue to decline  as its distribution  channels provide additional  customers
who  generate  fewer local  minutes of  use  and as  roaming revenues  grow more
slowly.

                                       28
<PAGE>
PRODUCTS AND SERVICES

    CELLULAR TELEPHONES AND INSTALLATION.  There are a number of different types
of cellular  telephones, all  of which  are currently  compatible with  cellular
systems  nationwide.  The  Company  offers  a  full  range  of  vehicle-mounted,
transportable and hand-held  portable cellular telephones.  Features offered  in
some of the cellular telephones include hands-free calling, repeat dialing, horn
alert and others.

    The   Company  negotiates  volume  discounts  from  its  cellular  telephone
suppliers. The Company  discounts cellular  telephones in most  markets to  meet
competition  or to stimulate sales  by reducing the cost  of becoming a cellular
customer. In these instances,  where permitted by  law, customers are  generally
required to sign an extended service contract with the Company. The Company also
cooperates  with  cellular  equipment  manufacturers  in  local  advertising and
promotion of cellular equipment.

    The Company has established service  and/or installation facilities in  many
of  its local markets to ensure quality installation and service of the cellular
telephones it sells. These facilities allow  the Company to improve its  service
by promptly assisting customers who experience equipment problems.

    CELLULAR  SERVICES.   The  Company's  customers are  able  to choose  from a
variety of packaged pricing  plans which are designed  to fit different  calling
patterns.  The  Company's customer  bills  typically show  separate  charges for
custom-calling features,  airtime in  excess of  the packaged  amount, and  toll
calls.  Custom-calling features provided  by the Company  include wide-area call
delivery,  call  forwarding,  call  waiting,  three-way  calling  and  no-answer
transfer.  The  Company also  offers  a voice  message  service in  many  of its
markets. This service, which functions  like a sophisticated answering  machine,
allows customers to receive messages from callers when they are not available to
take calls.

REGULATION

    The  operations of the Company are subject  to FCC and state regulation. The
licenses held  by the  Company are  granted  by the  FCC for  the use  of  radio
frequencies and are an important component of the overall value of the assets of
the Company. The construction, operation and transfer of cellular systems in the
United  States  are regulated  to varying  degrees  by the  FCC pursuant  to the
Communications Act of 1934 (the  "Communications Act"). The FCC has  promulgated
regulations  governing  construction  and  operation  of  cellular  systems, and
licensing (including  renewal  of  licenses) and  technical  standards  for  the
provision of cellular telephone service.

    For  licensing purposes,  the FCC  divided the  United States  into separate
geographic markets  (MSAs and  RSAs).  In each  market, the  allocated  cellular
frequencies  are divided  into two equal  25 MHz blocks.  During the application
process, the FCC reserved  one block of  frequencies for nonwireline  applicants
and  another block for wireline applicants.  Subject to FCC approval, a cellular
system may be sold  to either a  wireline or nonwireline  entity, but no  entity
which  controls a cellular system may own an interest in another cellular system
in the same MSA or RSA.

    The completion  of  acquisitions involving  the  transfer of  control  of  a
cellular  system requires prior FCC approval. Acquisitions of minority interests
generally do not require  FCC approval. Whenever FCC  approval is required,  any
interested  party  may  file  a  petition  to  dismiss  or  deny  the  Company's
application for approval of the proposed transfer.

    When the first cell of a cellular system has been constructed, the  licensee
is required to notify the FCC that construction has been completed. The licensee
is  then  said to  have "operating  authority."  Initial operating  licenses are
granted for ten-year periods. The FCC  must be notified each time an  additional
cell is constructed which enlarges the service area of a given market.

    The  FCC's rules also generally require persons or entities holding cellular
construction permits or  licenses to coordinate  their proposed frequency  usage
with   other  cellular  users  and  licensees   in  order  to  avoid  electrical
interference between adjacent systems. The height and power of base stations  in
the  cellular system  are regulated by  FCC rules,  as are the  types of signals
emitted by  these stations.  In  addition to  regulation  by the  FCC,  cellular
systems  are subject to certain Federal Aviation Administration regulations with
respect to  the  siting and  construction  of cellular  transmitter  towers  and
antennas.

                                       29
<PAGE>
    In  a  series  of  actions, most  recently  on  July 7,  1994,  the  FCC has
established standards for conducting  comparative renewal proceedings between  a
cellular  licensee  seeking  renewal  of  its  license  and  challengers  filing
competing applications.  The FCC:  (i) established  criteria for  comparing  the
renewal applicant to challengers, including the standards under which a "renewal
expectancy"  will  be granted  to the  applicant  seeking license  renewal; (ii)
established basic qualifications standards  for challengers; and (iii)  provided
procedures  for preventing possible  abuses in the  comparative renewal process.
The FCC has concluded that  it will award a  renewal expectancy if the  licensee
has  (i)  provided  "substantial"  performance,  which  is  defined  as  "sound,
favorable and substantially  above a  level of mediocre  service just  minimally
justifying  renewal,"  and  (ii)  complied  with  FCC  rules,  policies  and the
Communications Act. If a renewal expectancy is awarded to an existing  licensee,
its  license  is  renewed and  competing  applications are  not  considered. The
Company's Tulsa and Knoxville renewal applications filed in 1994 were  unopposed
and  the  Company expects  its  licenses in  these  markets to  be  renewed. The
Company's next renewal applications are due to be filed in 1996. See "Regulatory
Proceedings" below.

    The Company conducts and plans to conduct its operations in accordance  with
all relevant FCC rules and regulations and anticipates being able to qualify for
a  renewal  expectancy, if  applicable. Accordingly,  the Company  believes that
current regulations  will  have no  significant  effect on  its  operations  and
financial condition. However, changes in the regulation of cellular operators or
their  activities and  of other mobile  service providers could  have a material
adverse effect on the Company's operations.

    The FCC has  also provided that  five years after  the initial licenses  are
granted,  unserved areas within  markets previously granted  to licensees may be
applied for by  both wireline  and nonwireline  entities and  by third  parties.
Accordingly,  many unserved area applications have been filed by the Company and
others. The  Company's  strategy with  respect  to system  construction  in  its
markets  has been and will be to  build cells covering areas within such markets
that the Company considers economically  feasible to serve or might  conceivably
wish to serve and to do so within the five-year period following issuance of the
license.

    The Company is also subject to state and local regulation in some instances.
In 1981, the FCC pre-empted the states from exercising jurisdiction in the areas
of  licensing, technical standards  and market structure.  In addition, Congress
and the FCC have taken action which restricts the ability of states to  regulate
intrastate  cellular  rates.  However, certain  states  require  cellular system
operators to  go through  a  state certification  process to  serve  communities
within  their  borders.  All such  certificates  can  be revoked  for  cause. In
addition, certain  state  authorities regulate  several  aspects of  a  cellular
operator's  business, including the resale  of intra-state long-distance service
to its customers,  the technical  arrangements and  charges for  interconnection
with the landline network and the transfer of interests in cellular systems. The
siting  and  construction  of  the  cellular  facilities,  including transmitter
towers, antennas and equipment  shelters may also be  subject to state or  local
zoning,  land use and other local  regulations. Public utility or public service
commissions (or certain of the  commissioners) in several states have  expressed
an  interest in examining  whether the cellular industry  should be more closely
regulated by such states.

    Recent Congressional legislation, legislative proposals under  consideration
and FCC regulatory proceedings may have significant impact on some or all of the
Company's  operations by altering FCC  and state regulatory responsibilities for
mobile service, the procedures for the award  by the FCC of licenses to  conduct
existing  and  new  mobile  services,  the  terms  and  conditions  of  business
relationships between  mobile  service  providers and  Local  Exchange  Carriers
("LECs")  and the  scope of  the competitive  opportunities available  to mobile
service providers. In  general, the  trend of  these developments  is toward  an
increase  in the number of competitors and of competitive services. For the most
part, FCC  regulations which  implement changes  in the  law have  not yet  been
adopted,  or are  subject to  requests for  reconsideration, and  the Company is
therefore not able to predict the extent of such impact.

    The Omnibus  Reconciliation  Act of  1993  (the "Budget  Act")  amended  the
Communications  Act by eliminating  legislatively enacted distinctions affecting
FCC and state regulation of common carrier and private carrier mobile operations
and directed  the  FCC to  classify  all mobile  services,  including  cellular,
paging,  SMR and  other services under  two categories:  Commercial Mobile Radio
Services ("CMRS"), subject to common carrier regulation; or Private Mobile Radio
Services ("PMRS"), not  subject to common  carrier regulation. In  1994 the  FCC
released   a   decision   classifying   mobile   service   offerings   as   CMRS

                                       30
<PAGE>
operations if they include a service offering to the public, for a fee, which is
interconnected to the public switched  network. Cellular, SMR and paging,  among
other  services, will  be classified  as CMRS if  they fit  this definition. The
Company anticipates that  most of its  service offerings will  be classified  as
CMRS.  The FCC decision also  states that it would  forebear from requiring that
CMRS  providers  comply  with  a  number  of  statutory  provisions,   otherwise
applicable  to common carriers, such as the  filing of tariffs. It requires LECs
to provide reasonable and fair interconnection to all CMRS providers, subject to
mutual compensation,  reasonable  charges  for  interstate  interconnection  and
reasonable  forms of interconnection. Numerous  petitions for reconsideration of
this decision were filed and remain pending.

    The Budget Act also amended the  Communications Act to authorize the FCC  to
use  a system of  competitive bidding to  issue initial licenses  for the use of
radio frequencies for which there are mutually exclusive applications and  where
the  principal  use  of the  license  will be  to  offer service  in  return for
compensation from  customers. In  response, the  FCC adopted  generic rules  for
competitive   bidding,  defined  eligibility   criteria  for  small  businesses,
minority- and  female-owned  businesses  and  rural  telephone  companies  which
qualify  for preferential bidding  treatment, as required  under the Budget Act,
and described the  bidding mechanisms to  be used by  businesses qualifying  for
preferential treatment in future spectrum auctions.

    Under other amendments to the Communications Act included in the Budget Act,
states  will generally be prohibited from regulating  the entry of, or the rates
charged by, any CMRS provider. The new  law does not, however, prohibit a  state
from  regulating other terms and conditions of CMRS offerings and permits states
to petition  the  FCC for  authority  to  continue rate  regulation.  These  new
statutory  provisions  took  effect  in  August  1994,  and  eight  states filed
petitions.

    The FCC  has allocated  a total  of  140 MHz  to broadband  PCS, 20  MHz  to
unlicensed  operations  and 120  MHz  to licensed  operations.  The 120  MHz for
licensed operations consists of two  30 MHz frequency blocks  in each of the  51
Rand  McNally Major Trading Areas,  and one 30 MHz  frequency block and three 10
MHz frequency blocks in each of  493 Rand McNally Basic Trading Areas.  Cellular
operators  are permitted to participate in the  award of these new PCS licenses,
except for  licenses  reserved  for rural,  small,  minority-  and  female-owned
businesses  and licenses for markets in which  such cellular operator owns a 20%
or greater interest in a cellular licensee which holds a license covering 10% or
more of the population of the respective PCS licensed area. In the latter  case,
the  cellular licensee is  limited to one  10 MHz PCS  frequency block. Numerous
requests for reconsideration of  the FCC's decision have  been filed and  remain
pending before the FCC and at least one appeal was filed. On March 15, 1995, the
U.S.  Court of Appeals for the District of Columbia issued an order delaying the
commencement of the  auction of  the 30 MHz  frequency block  for Basic  Trading
Areas  pending a  resolution of  a challenge to  the FCC's  rules giving bidding
preferences to  certain  participants. A  September  1995 hearing  is  presently
scheduled  but settlement negotiations are underway and it is possible that such
auction may take place in the near future. The FCC has classified PCS as CMRS.

    PCS technology is currently under development and is expected to be  similar
in some respects to cellular technology. When it becomes commercially available,
this technology is expected to offer increased capacity for wireless two-way and
one-way  voice, data and  multimedia communications services  and is expected to
result in  increased competition  in the  Company's operations.  The ability  of
these  future  PCS licensees  to complement  or  compete with  existing cellular
licensees will be  affected by future  FCC rule-making. These  and other  future
technological  developments in the wireless  telecommunications industry and the
enhancement of current technologies will likely create new products and services
that are competitive with the services  currently offered by the Company.  There
can  be no  assurance that the  Company will  not be adversely  affected by such
technological developments.

    Media reports  have  suggested  that  certain  RF  emissions  from  portable
cellular  telephones might be linked to cancer.  The Company is not aware of any
authoritative evidence linking  the usage of  portable cellular telephones  with
cancer.  The FCC  currently has  a rulemaking  proceeding pending  to update the

                                       31
<PAGE>
guidelines and methods it uses for  evaluating RF emissions in radio  equipment,
including  cellular telephones. While the proposal would impose more restrictive
standards on  RF emissions  from  low-power devices  such as  portable  cellular
telephones,  it is anticipated  that all cellular  telephones currently marketed
and in use will comply with those standards.

REGULATORY PROCEEDINGS

    LA STAR AND WISCONSIN RSA 8  APPLICATIONS.  The Company indirectly owns  49%
of  La Star Cellular Telephone Company ("La Star"), which was an applicant for a
construction permit for a cellular system in the New Orleans MSA. In June  1992,
the  FCC  affirmed an  Administrative Law  Judge's order  which had  granted the
application of another applicant and dismissed La Star's application. The  basis
for  the FCC's action was its finding  that the Company improperly controlled La
Star. In a footnote to its decision, the FCC stated that questions regarding the
conduct  of  the  Company  in  that  proceeding  may  be  revisited  in   future
proceedings. As a result of that footnote, FCC authorizations in uncontested FCC
proceedings  have  been  granted to  TDS  and  its subsidiaries  subject  to any
subsequent action the FCC might take concerning its findings and conclusions  in
the La Star decision.

    La  Star, TDS  and the Company  appealed the  FCC's decision in  the La Star
proceeding. On  March 29,  1994, the  United  States Court  of Appeals  for  the
District  of  Columbia  Circuit  vacated  the  FCC's  decision  in  the  La Star
proceeding and  remanded the  matter  to the  FCC  for further  proceedings.  On
remand,  the FCC affirmed the  dismissal of the La  Star application but did not
address the subject matter of its footnote in the original La Star decision.  As
a  result, the Wisconsin RSA  8 case, discussed below,  now constitutes the only
FCC  expression  calling  for  conditions  on  authorizations  to  TDS  and  its
subsidiaries.

    On  February 1, 1994, in a  proceeding involving a license originally issued
to TDS for Wisconsin RSA 8, the FCC instituted a hearing to determine whether in
the La Star case the Company had  misrepresented facts to, lacked candor in  its
dealings with or attempted to mislead the FCC, and, if so, whether TDS possesses
the  requisite character qualifications to hold  that Wisconsin license. The FCC
stated in its decision that, pending  resolution of the issues in the  Wisconsin
proceeding,  subsequent  authorizations to  TDS  and its  subsidiaries  would be
conditioned on the outcome of that proceeding. TDS was granted interim authority
to continue to operate that Wisconsin system pending completion of the hearing.

    Following extensive discovery  by the  FCC and  other parties,  TDS and  the
Company  have  reached  preliminary and  definitive  settlement  agreements with
parties to the proceeding contemplating a  summary decision finding TDS and  its
affiliates  fully qualified  to be FCC  licensees. Pending the  negotiation of a
definitive settlement agreement  with a group  of Wisconsin telephone  companies
who  are  parties  to the  proceeding,  the  hearing has  been  postponed. Final
settlement will also  be subject to  the action  of the judge  presiding in  the
proceeding.

COMPETITION

    Currently,  the Company's only competitor  for cellular telephone service in
each market is the licensee of the second cellular system in that market.  Since
each  competitor  operates  its cellular  system  on  a 25  MHz  frequency block
licensed by the FCC using comparable technology and facilities, competition  for
customers  between the two systems in each market is principally on the basis of
quality  of  service,  price,  size  of  area  covered,  services  offered   and
responsiveness  of  customer  service. The  competing  entities in  many  of the
markets in which the Company has an interest have financial resources which  are
substantially  greater  than  those of  the  Company  and its  partners  in such
markets.

    The FCC's rules require  all operational cellular systems  to provide, on  a
nondiscriminatory  basis, cellular service to resellers which purchase blocks of
mobile telephone numbers from an operational system and then resell them to  the
public.

    In  addition to competition from the other cellular licensee in each market,
there is also competition from, among other technologies, SMR systems which  are
able  to connect with the landline  telephone network. The Company believes that
conventional  mobile  telephone  systems   and  conventional  SMR  systems   are
competitively disadvantaged because of technological limitations on the capacity
of  such systems. The  FCC has recently  given approval, through  waivers of its
rules, to ESMR, an enhanced SMR system. ESMR

                                       32
<PAGE>
systems may have cells  and frequency reuse  like cellular, thereby  potentially
eliminating  any current technological  limitation. The first  ESMR systems were
implemented in  1993 in  Los Angeles  and  are beginning  to be  constructed  in
several  other  cities  across  the  United  States.  Although  less  directly a
substitute for  cellular  service, wireless  data  services and  one-way  paging
service  (and, in the future, two-way paging services) may be adequate for those
who do not need full two-way voice service.

    The FCC has  completed the  auction of  two of  the three  30 MHz  frequency
blocks  allocated to  broadband PCS.  The Company  anticipates that  the FCC may
begin issuing PCS licenses during the second quarter of 1995. PCS trials are  in
process  throughout the  United States. PCS  may become a  significant source of
competition in  the Company's  markets  once PCS  systems  have been  built  and
developed.  One or  more PCS providers  are expected to  begin offering digital,
wireless communications services in markets  served by the Company beginning  as
early  as  1996. Similar  technological advances  or  regulatory changes  in the
future may  make  available  other alternatives  to  cellular  service,  thereby
creating additional sources of competition.

    Continuing  technological  advances  in  the  communications  field  make it
difficult to predict the  extent of additional  future competition for  cellular
systems. For example, the FCC has allocated radio channels to a mobile satellite
system  in which transmissions from mobile  units to satellites would augment or
replace transmissions to cell sites, and  several consortia have been formed  to
provide  such  service.  Such  a  system  is  designed  primarily  to  serve the
communications needs of  remote locations  and a mobile  satellite system  could
provide  viable competition for land-based cellular systems in such areas. It is
also possible that the  FCC may in the  future assign additional frequencies  to
cellular  telephone  service to  provide for  more  than two  cellular telephone
systems per market.

    See "Description of Capital Stock--Corporate Opportunity Arrangements" for a
discussion of  certain  limitations  on  the Company's  ability  to  enter  into
non-cellular activities.

                              DESCRIPTION OF LYONS

    The LYONs are to be issued under an indenture to be dated as of June 1, 1995
(the  "Indenture"), between  the Company and  Harris Trust and  Savings Bank, as
trustee (the "Trustee"). A copy of the form of Indenture is filed as an  exhibit
to  the Registration Statement of which this Prospectus is a part. The following
summaries of certain provisions of the LYONs and the Indenture do not purport to
be complete and are subject to, and are qualified in their entirety by reference
to, all the provisions of the LYONs and the Indenture, including the definitions
therein of certain  terms which are  not otherwise defined  in this  Prospectus.
Wherever particular provisions or defined terms of the Indenture (or of the Form
of  LYON which is  a part thereof)  are referred to,  such provisions or defined
terms are incorporated herein by reference. References herein are to sections in
the Indenture and paragraphs in the Form  of LYON. As used in this  "Description
of  LYONs," the "Company" refers to  United States Cellular Corporation and does
not include its subsidiaries, other affiliates, partners or entities in which it
holds an investment.

GENERAL

    The  LYONs  will  be  unsecured  obligations  of  the  Company  limited   to
$650,000,000  aggregate  principal  amount at  maturity  ($745,000,000 aggregate
principal amount  at  maturity if  the  Underwriter's over-allotment  option  is
exercised  in full) and  will mature on  June 15, 2015.  The principal amount at
maturity of each LYON is $1,000 and will be payable at the office of the  Paying
Agent, initially the Trustee. (Section 2.03 and Form of LYON, paragraph 3.)

    The  LYONs are being offered at  a substantial discount from their principal
amount at maturity.  See "Certain Tax  Aspects--Original Issue Discount."  There
will  be no  periodic payments  of interest. The  calculation of  the accrual of
Original Issue  Discount  (the  difference  between  the  Issue  Price  and  the
principal  amount  at maturity  of a  LYON) in  the period  during which  a LYON
remains outstanding  will be  on a  semi-annual bond  equivalent basis  using  a
360-day  year composed of twelve 30-day  months; such accrual will commence from
the Issue Date of the LYONs.  (Form of LYON, paragraph 1.) Maturity,  conversion
(other than pursuant to a Common Share Delivery Arrangement (as defined below)),
purchase  by the Company at the option of a Holder, or redemption of a LYON will
cause Original Issue Discount and

                                       33
<PAGE>
interest, if any, to cease to accrue  on such LYON, under the terms and  subject
to  the conditions of the Indenture. (Section 2.08.) The Company may not reissue
a LYON that  has matured  or been  converted, purchased  by the  Company at  the
option  of a Holder, redeemed or otherwise cancelled (except for registration of
transfer, exchange  or  replacement thereof),  provided  that a  LYON  converted
pursuant  to a  Common Share  Delivery Arrangement  shall remain  outstanding as
described in "Conversion Rights" below. (Section 2.10.)

    The LYONs will be issued only in fully registered form, without coupons,  in
denominations  of $1,000 of principal amount at maturity or an integral multiple
thereof. (Form of LYON, paragraph 11.) LYONs may be presented for conversion  at
the  office of the Conversion Agent and for exchange or registration of transfer
at the office  of the Registrar,  each such agent  initially being the  Trustee.
(Section   2.03.)  The  Company  will  not  charge  a  service  charge  for  any
registration of transfer or exchange of LYONs; however, the Company may  require
payment  by a Holder of  a sum sufficient to cover  any tax, assessment or other
governmental charge payable in connection therewith. (Section 2.06.)

    The Company will maintain in the Borough of Manhattan, the City of New York,
an office or agency of the Trustee, Registrar, Paying Agent and Conversion Agent
where LYONs may  be presented  or surrendered for  payment, where  LYONs may  be
surrendered  for  registration of  transfer,  exchange, purchase,  redemption or
conversion and where notices and  demands to or upon  the Company in respect  of
the  LYONs  and  the Indenture  may  be  served, which  shall  initially  be the
corporate trust office of the Trustee in such Borough. (Section 4.05.)

SUBORDINATION OF LYONS; EFFECT OF CORPORATE STRUCTURE

    Indebtedness evidenced by  the LYONs will  be subordinated in  the right  of
payment,  as set  forth in the  Indenture, to the  prior payment in  full of all
existing and future Senior Indebtedness of the Company. (Section 10.01 and  Form
of  LYON, paragraph 8.) Senior  Indebtedness is defined in  the Indenture as the
principal of (and premium, if any) and interest on (including interest  accruing
after  the  filing  of a  petition  initiating  any proceeding  pursuant  to any
Bankruptcy Law (including, with respect  to the Vendor Financing Agreement  (and
any  other  Debt if  the instrument  creating or  evidencing the  same expressly
provides therefor), such  interest whether  or not allowed  as a  claim in  such
proceeding,  but, with respect to all other  Debt, only to the extent allowed or
permitted to  the  holder of  such  Debt against  the  bankruptcy or  any  other
insolvency  estate of the Company in such  proceeding)) and other amounts due on
or in connection with any Debt  incurred, assumed or guaranteed by the  Company,
whether outstanding on the date of the Indenture or thereafter incurred, assumed
or  guaranteed, and  all deferrals, renewals,  extensions and  refundings of, or
amendments, modifications or supplements  to, any such  Debt. Excluded from  the
definition  of  Senior  Indebtedness  are  the  following:  (a)  any  Debt which
expressly provides (i) that such Debt shall not be senior in right of payment to
the LYONs, or (ii) that such Debt shall be subordinated to any other Debt of the
Company, unless such Debt expressly provides  that such Debt shall be senior  in
right of payment to the LYONs; and (b) any Debt of the Company in respect of the
LYONs. (Section 10.01.)

    By  reason of such  subordination, in the  event of dissolution, insolvency,
bankruptcy or other similar  proceedings, upon any  distribution of assets,  (i)
the  Holders  of  LYONs  will  be  required to  pay  over  their  share  of such
distribution to the trustee in bankruptcy, receiver or other person distributing
the assets  of  the  Company  for  application to  the  payment  of  all  Senior
Indebtedness  remaining unpaid,  to the extent  necessary to pay  all holders of
Senior Indebtedness in full  (Section 10.02.); and  (ii) unsecured creditors  of
the  Company who are not Holders of  LYONs or holders of Senior Indebtedness may
recover less, ratably, than holders of Senior Indebtedness and may recover more,
ratably, than the Holders of LYONs.

    In the event  that the LYONs  are declared  due and payable  prior to  their
Stated  Maturity by reason  of the occurrence  of an Event  of Default, then the
Company is obligated to notify promptly  holders of Senior Indebtedness of  such
acceleration. The Company may not pay the LYONs until 120 days have passed after
such  notice is  given and  may thereafter  pay the  LYONs if  the terms  of the
Indenture otherwise permit payment at that time. (Section 10.03.)

    No payment of  the principal amount  at maturity, Issue  Price plus  accrued
Original  Issue Discount, Redemption Price, Change  in Control Purchase Price or
interest, if any, with respect to any LYONs may be

                                       34
<PAGE>
made, nor may  the Company pay  cash in respect  of the Purchase  Price (or  any
portion  thereof)  or upon  conversion of  any LYON  (other than  for fractional
interests in Common Shares) or otherwise  acquire any LYONs except as set  forth
in  the Indenture, if any default with respect to Senior Indebtedness occurs and
is continuing that permits the acceleration  of the maturity thereof and  either
such  default is  the subject  of judicial  proceedings or  the Company receives
notice of the default, unless (a) in the case of defaults on Senior Indebtedness
other than payment defaults, 120 days pass after notice of the default is  given
and  such default  is not then  the subject  of judicial proceedings  or (b) the
default with respect to the Senior Indebtedness is cured or waived and, in  each
case,  the terms of the Indenture otherwise permit the payment or acquisition of
the LYONs at that time. (Section 10.04.)

    The LYONs  are obligations  exclusively of  the Company.  Since the  current
operations of the Company are primarily conducted through subsidiaries, the cash
flow  and the consequent  ability to service  debt, including the  LYONs, of the
Company are primarily dependent  upon the earnings of  its subsidiaries and  the
distribution  of those earnings to, or upon  loans or other payments of funds by
those subsidiaries to, the Company.  The subsidiaries are separate and  distinct
legal  entities  and have  no obligation,  contingent or  otherwise, to  pay any
amounts due  pursuant to  the LYONs  or to  make any  funds available  therefor,
whether  by  dividends, loans  or other  payments. In  addition, the  payment of
dividends  and  the  making  of  loans  and  advances  to  the  Company  by  its
subsidiaries  may  be  subject  to statutory  or  contractual  restrictions, are
contingent upon the earnings  of those subsidiaries and  are subject to  various
business considerations.

    Any  right of the Company to receive  assets of any of its subsidiaries upon
their liquidation or reorganization (and the consequent right of the Holders  of
the  LYONs to participate  in those assets) will  be effectively subordinated to
the claims of that subsidiary's creditors (including trade creditors), except to
the extent  that  the  Company  is  itself recognized  as  a  creditor  of  such
subsidiary,  in which case the claims of  the Company would still be subordinate
to any security interest in the  assets of such subsidiary and any  indebtedness
of such subsidiary senior to that held by the Company.

    As  of  March 31,  1995, the  Company and  its subsidiaries  had outstanding
approximately $389.6 million of Debt or other liabilities ($196.4 million  after
application  of the net proceeds of  this offering) which would have constituted
either Senior Indebtedness  or liabilities  of the subsidiaries  of the  Company
which  would not  have constituted  Senior Indebtedness  but to  which the LYONs
would  have  been   effectively  subordinated.   See  "Use   of  Proceeds"   and
"Capitalization."  There are no restrictions in the Indenture on the creation of
additional Senior Indebtedness (or any other indebtedness).

    Under the Vendor Financing Agreement, which constitutes Senior  Indebtedness
of the Company, the Company has agreed not to create, incur, assume or suffer to
exist  any indebtedness (including  capital lease obligations)  that would cause
the sum of such indebtedness plus certain operating lease obligations to  exceed
an  amount equal to $40  per population equivalent for  all of the then existing
cellular markets owned by the  Company, excluding indebtedness under the  Vendor
Financing   Agreement  and   subordinated  indebtedness  (as   defined  in  such
agreement). The Vendor Financing Agreement provides that indebtedness  evidenced
by  a LYON  will be  treated as subordinated  indebtedness for  purposes of such
agreement only to the  extent such LYON  has not been  accelerated, and that  no
cash payment is made, or required to be made, by the Company thereunder (whether
at maturity, upon a change in control, upon early redemption or otherwise).

CONVERSION RIGHTS

    A  Holder of a LYON may convert it  at any time before the close of business
on June 15, 2015; provided,  however, that if a  LYON is called for  redemption,
the  Holder may convert  it only until  the close of  business on the Redemption
Date. On  conversion of  a LYON,  the Company  may elect  to deliver  (or,  with
respect  to Common  Shares, arrange  for a  Standby Share  Deliverer (as defined
below) to deliver) Common  Shares or an amount  of cash determined as  described
below.  A LYON in respect of which a Holder has delivered a Purchase Notice or a
Change in  Control Purchase  Notice  exercising the  option  of such  Holder  to
require  the Company to purchase such LYON  may be converted only if such notice
is withdrawn  in accordance  with the  terms of  the Indenture.  (Form of  LYON,
paragraph  9.) A Holder may convert a portion  of such Holder's LYONs so long as
such portion is  $1,000 principal  amount at  maturity or  an integral  multiple
thereof. (Section 11.01.)

                                       35
<PAGE>
    The  initial Conversion  Rate is  9.475 Common  Shares per  LYON, subject to
adjustment upon the occurrence of certain events described below. (Form of LYON,
paragraph 9.) See "Price Range of Common Shares." A Holder otherwise entitled to
a fractional Common Share  shall receive cash equal  to the then current  market
value of such fractional share. (Section 11.03.)

    On  conversion of a LYON,  a Holder must (i)  complete and manually sign the
conversion notice on  the back  of the  LYON (or  complete and  manually sign  a
facsimile  thereof)  and  deliver  such notice  to  the  Conversion  Agent, (ii)
surrender  the  LYON  to  the  Conversion  Agent,  (iii)  if  required,  furnish
appropriate  endorsements and transfer documents, and  (iv) if required, pay all
transfer or similar taxes. Pursuant to the  Indenture, the date on which all  of
the foregoing requirements have been satisfied is the Conversion Date. (Sections
11.02 and 11.04 and Form of LYON, paragraph 9.)

    On  conversion  of  a LYON,  a  Holder  will not  receive  any  cash payment
representing  accrued  Original  Issue  Discount.  The  Company's  delivery,  in
connection  with conversions not  involving a Common  Share Delivery Arrangement
(as defined below), to the Holder of the fixed number of Common Shares (or  cash
in  the applicable amount as provided below)  into which the LYON is convertible
(together with the cash payment, if any,  in lieu of a fractional Common  Share)
will  be deemed to satisfy the Company's  obligation to pay the principal amount
of such LYON including the accrued  Original Issue Discount attributable to  the
period  from  the Issue  Date  through the  Conversion  Date. Thus,  the accrued
Original Issue Discount of such  LYON is deemed to be  paid in full rather  than
cancelled,  extinguished or forfeited. The Conversion  Rate will not be adjusted
at any  time during  the  term of  the LYONs  for  such accrued  Original  Issue
Discount.

    In  lieu of the delivery  of Common Shares upon  notice of conversion of any
LYON, the Company may elect to pay  the Holder surrendering a LYON an amount  in
cash  equal to the Sale  Price of a Common Share  on the Trading Day immediately
prior to the Conversion Date multiplied by the Conversion Rate in effect on such
Trading Day, as adjusted for certain  events described below; provided, that  if
such  payment  of  cash is  not  permitted  pursuant to  the  provisions  of the
Indenture or otherwise, the Company will deliver (or, pursuant to a Common Share
Delivery Arrangement, arrange for  the delivery of) Common  Shares (and cash  in
lieu  of fractional Common  Shares) as set  forth below. Upon  conversion of any
LYON, the Company shall inform the Holder through the Conversion Agent, no later
than two business days following the Conversion Date, (i) of its election of the
delivery of Common Shares or to pay cash in lieu of delivery of such shares  and
(ii) whether or not any such delivery of Common Shares may be a taxable event to
such  Holder as a result of such delivery  being made by means of a Common Share
Delivery Arrangement. If the Company elects the delivery of Common Shares,  such
shares  (and cash in lieu of fractional Common Shares) will be delivered through
the Conversion Agent as  soon as practicable following  the Conversion Date.  If
the  Company elects to  pay cash, such cash  payment will be  made to the Holder
surrendering such  LYON no  later than  the fifth  business day  following  such
Conversion  Date.  (Sections  11.01 and  11.02.)  For  a discussion  of  the tax
treatment of  a  Holder  receiving  cash or  Common  Shares,  see  "Certain  Tax
Aspects--Dispositions."

    The Company may not pay cash upon conversion of any LYON (other than cash in
lieu of fractional Common Shares) (i) if there has occurred and is continuing an
Event  of Default described  under "Events of Default;  Notice and Waiver" below
(other than a default in such payment  on such LYON) and (ii) unless the  Common
Shares are listed or admitted to trading on a United States national or regional
securities  exchange or reported on The Nasdaq Stock Market ("NASDAQ"). (Section
11.1.)

    The "Sale Price" on any Trading Day  means the closing sale price per  share
for  the Common Shares (or, if no closing  price is reported, the average of the
bid and ask  prices or,  if more than  one in  either case, the  average of  the
average  bid  and  the average  ask  prices) on  such  date as  reported  in the
composite transactions for  the principal United  States securities exchange  on
which  the Common Shares are traded or, if the Common Shares are not listed on a
United States national or regional securities exchange, as reported by NASDAQ. A
"Trading Day"  means each  day on  which the  securities exchange  or  quotation
system  which  is  used to  determine  the Sale  Price  is open  for  trading or
quotation.

    In connection with the conversion of any LYON, the Company may enter into an
arrangement (a  "Common Share  Delivery Arrangement")  with a  third party  (the
"Standby Share Deliverer"), initially Merrill Lynch, whereby, upon the agreement
of  the Standby Share Deliverer to so act in connection with such conversion, it
will deliver the Common  Shares (and any  cash payment in  lieu of a  fractional
Common

                                       36
<PAGE>
Share)  deliverable to the  Holder upon such  conversion, through the Conversion
Agent, in the same amounts and within the same time periods set forth above  for
conversions  in respect of which the Company  were to deliver the Common Shares.
As a result of such a Common Share Delivery Arrangement, the converted LYON will
not be retired or cancelled, but shall remain outstanding with the Standby Share
Deliverer becoming the Holder thereof. It is anticipated that the Standby  Share
Deliverer  will  resell LYONs  it obtains  pursuant to  a Common  Share Delivery
Arrangement, although there can  be no assurance in  this regard, and that  this
Prospectus  will be available to be used  by the Standby Share Deliverer to meet
any prospectus delivery  requirements it then  has under the  Securities Act  in
connection  with  (i) the  delivery of  Common Shares  to the  converting Holder
pursuant to any Common Share Delivery  Arrangement and (ii) any such resales  of
LYONs.  The Standby Share Deliverer may (with  the agreement of TDS), but is not
obligated to, obtain Common Shares to be  so delivered by it in connection  with
such  a Common  Share Delivery Arrangement  from TDS pursuant  to the Securities
Loan Agreement  described  in  "Underwriting."  For  a  discussion  of  the  tax
treatment  of a Holder receiving Common Shares from the Standby Share Deliverer,
rather   than    the    Company,    upon   conversion,    see    "Certain    Tax
Aspects--Dispositions."

    The  Conversion  Rate will  be adjusted  for  dividends or  distributions on
Common Shares payable  in Common  Shares or other  Capital Stock;  subdivisions,
combinations or certain reclassifications of Common Shares; distributions to all
Holders  of  Common Shares;  distributions to  all Holders  of Common  Shares of
certain rights to purchase Common Shares for a period expiring within 60 days at
less than the Quoted  Price at the  time; and distributions  to such holders  of
assets  or  debt  securities  of  the  Company  or  certain  rights  to purchase
securities of the Company (excluding cash dividends or other cash  distributions
from  current or retained earnings other  than any Extraordinary Cash Dividend).
However, no  adjustment need  be made  (i)  if Holders  may participate  in  the
transaction,  (ii) for  rights to purchase  Common Shares pursuant  to a Company
dividend or interest reinvestment  plan, (iii) for changes  in the par value  of
the  Common  Shares or  (iv)  unless such  adjustment,  together with  any other
adjustments  similarly  deferred,  equals  at  least  1%  of  the  then  current
Conversion  Rate. In cases where the fair market value (per Common Share) of the
assets, debt  securities or  certain  rights, warrants  or options  to  purchase
securities  of the  Company distributed  to stockholders  equals or  exceeds the
Average Quoted Price of the Common Shares, or such Average Quoted Price  exceeds
the  fair market  value (per  Common Share) of  such assets,  debt securities or
rights, warrants or options so distributed by less than $1.00, rather than being
entitled to an  adjustment in the  Conversion Rate,  the Holder of  a LYON  upon
conversion thereof will be entitled to receive, in addition to the Common Shares
(or  cash  in  lieu  thereof,  as  set forth  above)  into  which  such  LYON is
convertible, the kind and amount of assets, debt securities or rights,  warrants
or  options comprising the distribution that  such Holder would have received if
such Holder had  converted such LYON  immediately prior to  the record date  for
determining the stockholders entitled to receive the distribution. The Indenture
permits  the Company to  increase the Conversion  Rate from time  to time at its
discretion. (Sections 11.06,  11.07, 11.08,  11.10, 11.12, 11.14  and 11.17  and
Form of LYON, paragraph 9.)

    If the Company is party to a consolidation, merger or binding share exchange
or  a transfer of all or substantially all of its assets, the right to convert a
LYON into Common Shares may be changed into a right to convert it into the  kind
and  amount of securities, cash or other assets of the Company or another person
which the Holder would have received  if the Holder had converted such  Holder's
LYONs immediately prior to the transaction. (Section 11.14.)

    In  the event  of a  taxable distribution to  holders of  Common Shares that
results in an adjustment of the Conversion  Rate or in the event the  Conversion
Rate  is increased at  the discretion of  the Company, the  Holders of the LYONs
may, in certain circumstances, be deemed to have received a distribution subject
to Federal  income tax  as a  dividend. See  "Certain Tax  Aspects--Constructive
Dividend."

REDEMPTION OF LYONS AT THE OPTION OF THE COMPANY

    No sinking fund is provided for the LYONs. Prior to June 15, 2000, the LYONs
will not be redeemable at the option of the Company. Beginning on June 15, 2000,
the  Company may redeem the LYONs for cash at  any time as a whole, or from time
to time in part.  (Sections 3.01 and  3.03 and Form of  LYON, paragraph 5.)  Not
less than 30 days' nor more than 60 days' notice of redemption shall be given by
mail to Holders of LYONs. (Section 3.03 and Form of LYON, paragraph 7.)

                                       37
<PAGE>
    The  table below shows Redemption Prices of a LYON on June 15, 2000, at each
June 15 thereafter prior  to maturity and  at maturity on  June 15, 2015,  which
prices  reflect the accrued Original Issue Discount calculated through each such
date. The Redemption Price of a  LYON redeemed between such dates would  include
an  additional amount reflecting the  additional Original Issue Discount accrued
from the next preceding  date in the table  through the actual Redemption  Date.
(Form of LYON, paragraph 5.)

<TABLE>
<CAPTION>
                                                                                            (2)
                                                                                          ACCRUED
                                                                                          ORIGINAL        (3)
                                                                              (1)          ISSUE       REDEMPTION
                                                                           LYON ISSUE   DISCOUNT AT      PRICE
REDEMPTION DATE                                                              PRICE           6%        (1) + (2)
- ------------------------------------------------------------------------  ------------  ------------  ------------
<S>                                                                       <C>           <C>           <C>
June 15, 2000...........................................................  $     306.46  $     105.53  $     411.99
June 15, 2001...........................................................        306.46        130.62        437.08
June 15, 2002...........................................................        306.46        157.24        463.70
June 15, 2003...........................................................        306.46        185.48        491.94
June 15, 2004...........................................................        306.46        215.44        521.90
June 15, 2005...........................................................        306.46        247.22        553.68
June 15, 2006...........................................................        306.46        280.94        587.40
June 15, 2007...........................................................        306.46        316.71        623.17
June 15, 2008...........................................................        306.46        354.66        661.12
June 15, 2009...........................................................        306.46        394.92        701.38
June 15, 2010...........................................................        306.46        437.63        744.09
June 15, 2011...........................................................        306.46        482.95        789.41
June 15, 2012...........................................................        306.46        531.03        837.49
June 15, 2013...........................................................        306.46        582.03        888.49
June 15, 2014...........................................................        306.46        636.14        942.60
At maturity.............................................................        306.46        693.54      1,000.00
</TABLE>

    If  less than all of  the outstanding LYONs are  to be redeemed, the Trustee
shall select the LYONs to be redeemed in principal amounts at maturity of $1,000
or integral multiples thereof by lot, pro rata or by another method the  Trustee
considers fair and appropriate. If a portion of a Holder's LYONs is selected for
partial  redemption and such Holder converts a  portion of such LYONs after such
selection and prior to such redemption,  such converted portion shall be  deemed
to be of the portion selected for redemption. (Section 3.02.)

PURCHASE OF LYONS AT THE OPTION OF THE HOLDER

    On  June 15, 2000 (the "Purchase  Date"), the Company will become obligated,
and the  Company may  also  elect to  become obligated  on  June 15,  2005  (the
"Optional  Purchase Date") to purchase, at the option of the Holder thereof, any
outstanding LYON for which a written  Purchase Notice has been delivered by  the
Holder  to the Paying Agent at any time from the opening of business on the date
that is 20 Business Days prior to such Purchase Date or Optional Purchase  Date,
as  applicable, until the  close of business  on such Purchase  Date or Optional
Purchase Date,  and for  which  such Purchase  Notice  has not  been  withdrawn,
subject  to certain additional conditions. The Purchase Price payable in respect
of a LYON shall be equal to the Issue Price plus accrued Original Issue Discount
through the Purchase Date or Optional Purchase Date, as applicable. The Company,
at its option, may elect to pay the Purchase Price with respect to the  Purchase
Date or the Optional Purchase Date, as applicable, in cash, Common Shares or TDS
Common  Equity Securities,  or any combination  thereof. TDS has  not waived any
rights that  it may  have under  an agreement  between TDS  and the  Company  to
purchase  Common Shares if  the Company elects  to pay the  Purchase Price (or a
portion thereof) in Common Shares (as of the Purchase Date or Optional  Purchase
Date,  as applicable). As  a result, in  such event, TDS  may notify the Company
that it intends to exercise any such rights to acquire additional Common  Shares
up  to an amount  equal to TDS's  percentage ownership of  Common Shares at that
time  (assuming  that  all  outstanding  securities  that  are  or  may   become
convertible  into  Common Shares,  including LYONs,  were converted  into Common
Shares), at a  price per share  payable in cash  equal to the  Market Price  per
Common    Share.   See    "Description   of    Capital   Stock--Preemptive   and

                                       38
<PAGE>
Similar Rights." (Section 3.08 and Form of LYON, paragraph 6.) For a  discussion
of  the tax  treatment of  a Holder  receiving cash,  Common Shares,  TDS Common
Equity   Securities   or   any    combination   thereof,   see   "Certain    Tax
Aspects--Dispositions."

    The Company will be required to give notice (the "Company Notice") on a date
not  less  than 20  Business Days  prior to  the Purchase  Date or  the Optional
Purchase Date, as  applicable, to all  Holders at their  addresses shown in  the
register  of the Registrar  (and to beneficial owners  as required by applicable
law) stating, among other things, (i) whether the Company will pay the  Purchase
Price  of  LYONs  in  cash,  Common  Shares  or  TDS  Common  Equity  Securities
(identifying such  TDS  Common Equity  Securities)  or any  combination  thereof
(specifying  the percentages  of each);  (ii) if  the Company  elects to  pay in
Common Shares or TDS Common Equity Securities,  in whole or in part, the  method
of  calculating the  Market Price  of such  Common Shares  or TDS  Common Equity
Securities; and (iii)  the procedures that  Holders must follow  to require  the
Company  to purchase  LYONs from such  Holders. In addition,  the Company Notice
with respect to the  Purchase Date shall  notify Holders of  whether or not  the
Company  is electing to become obligated to purchase LYONs, at the option of the
Holders thereof, on the Optional Purchase Date. (Section 3.08.)

    The Purchase Notice given by each Holder electing to require the Company  to
purchase  LYONs  shall state  (i) the  certificate  numbers of  the LYONs  to be
delivered by such Holder for  purchase by the Company;  (ii) the portion of  the
principal  amount at maturity  of LYONs to  be purchased, which  portion must be
$1,000 or  an  integral  multiple thereof;  (iii)  that  such LYONs  are  to  be
purchased by the Company pursuant to the applicable provisions of the LYONs; and
(iv) in the event the Company elects, pursuant to the Company Notice, to pay the
Purchase  Price with respect to the Purchase  Date or Optional Purchase Date, as
applicable, in Common Shares or specified TDS Common Equity Securities, in whole
or in part, but such Purchase Price (or portion(s) thereof) is ultimately to  be
paid to such Holder entirely in cash because any of the conditions to payment of
the  Purchase  Price  (or such  portion(s)  thereof)  in Common  Shares  or such
specified TDS Common Equity  Securities is not satisfied  prior to the close  of
business  on such Purchase  Date or Optional Purchase  Date, as described below,
whether such Holder elects (a)  to withdraw such Purchase  Notice as to some  or
all  of the LYONs to which it  relates (stating the principal amount at maturity
and certificate numbers of the LYONs as to which such withdrawal shall  relate),
or  (b)  to  receive cash  in  respect of  the  entire Purchase  Price  (or such
portion(s) thereof) for all  LYONs subject to such  Purchase Notice. Unless  the
Holder indicates, in the Purchase Notice or in any written notice of withdrawal,
such Holder's choice with respect to the election described in clause (iv) above
as  it relates to the applicable portion(s)  of such Purchase Price, such Holder
shall be  deemed to  have  elected to  receive cash  in  respect of  the  entire
Purchase  Price (or such applicable portion(s) thereof) for all LYONs subject to
such Purchase Notice in such circumstances. (Section 3.08.) For a discussion  of
the  tax treatment of  a Holder receiving  cash instead of  Common Shares or TDS
Common Equity Securities, see "Certain Tax Aspects--Dispositions."

    Any Purchase Notice may be  withdrawn by the Holder  by a written notice  of
withdrawal  delivered to the Paying Agent prior  to the close of business on the
Purchase Date or Optional Purchase Date, as applicable. The notice of withdrawal
shall state the principal amount at maturity and the certificate numbers of  the
LYONs  as to  which the  withdrawal notice relates  and the  principal amount at
maturity, if any, which remains subject to the Purchase Notice. (Section 3.10.)

    The table below shows the Purchase Price  of a LYON as of the Purchase  Date
and the Optional Purchase Date, if applicable:

<TABLE>
<CAPTION>
    PURCHASE DATE       PURCHASE PRICE
- ----------------------  --------------
<S>                     <C>
    June 15, 2000         $   411.99

OPTIONAL PURCHASE DATE  PURCHASE PRICE
- ----------------------  --------------
    June 15, 2005       $      553.68
</TABLE>

    If  the Company elects  to pay the Purchase  Price, in whole  or in part, in
Common Shares or TDS  Common Equity Securities, the  number of Common Shares  or
shares  of the specified TDS Common Equity Securities to be delivered in respect
of the  portion of  the Purchase  Price  to be  paid in  Common Shares  or  such
specified  TDS Common Equity  Securities shall be  equal to such  portion of the
Purchase Price divided

                                       39
<PAGE>
by the Market  Price (as defined  below) of a  Common Share or  a share of  such
specified  TDS  Common Equity  Securities, as  applicable. No  fractional Common
Shares or fractional shares  of TDS Common Equity  Securities will be  delivered
upon  any purchase by the Company of LYONs through the delivery of Common Shares
or TDS Common Equity Securities in payment, in whole or in part, of the Purchase
Price. Instead, the  Company will pay  cash based  on the Market  Price for  all
fractional  Common Shares or  TDS Common Equity  Securities. (Section 3.08.) See
"Certain Tax Aspects--Dispositions."

    The "Market Price" means the average of the Sale Prices of the Common Shares
or the  specified TDS  Common Equity  Securities, as  applicable, for  the  five
trading  day period ending on  (if the third Business  Day prior to the Purchase
Date or Optional Purchase Date, as applicable, is a trading day or, if not, then
on the last trading day prior to)  the third Business Day prior to the  Purchase
Date  or Optional Purchase  Date, as applicable,  appropriately adjusted to take
into account the occurrence, during the  period commencing on the first of  such
trading  days during such  five trading day  period and ending  on such Purchase
Date or Optional Purchase Date,  of (i) certain events  that would result in  an
adjustment  of the  Conversion Rate  with respect to  the Common  Shares or (ii)
certain  similar  events  with  respect  to  the  specified  TDS  Common  Equity
Securities,  as  applicable.  The  "Sale  Price" of  the  Common  Shares  or the
specified TDS Common  Equity Securities, as  applicable, on any  date means  the
closing  per share  sale price  (or if  no closing  sale price  is reported, the
average of the  bid and  ask prices or,  if more  than one in  either case,  the
average  of the average bid and the average ask prices) on such date as reported
in composite transactions for the principal United States securities exchange on
which the  Common Shares  or  the specified  TDS  Common Equity  Securities,  as
applicable,  are traded  or, if  the Common Shares  or the  specified TDS Common
Equity Securities, as applicable, are not listed on a United States national  or
regional securities exchange, as reported by NASDAQ. Because the Market Price of
the  Common Shares or the specified TDS Common Equity Securities, as applicable,
is determined  prior  to  the  Purchase  Date  or  Optional  Purchase  Date,  as
applicable,  Holders of LYONs bear the market  risk with respect to the value of
the Common Shares or the specified TDS Common Equity Securities, as  applicable,
to  be received from  the date such  Market Price is  determined to the Purchase
Date or Optional Purchase Date, as applicable. The Company may pay the  Purchase
Price  (or any  portion thereof)  in Common Shares  or the  specified TDS Common
Equity Securities only if the information necessary to calculate the  applicable
Market  Price is published in a daily newspaper of national circulation and only
if the  Common  Shares  or  the  specified  TDS  Common  Equity  Securities,  as
applicable,  are listed or  admitted to trading  on a United  States national or
regional securities exchange or reported by NASDAQ. (Section 3.08).

    Upon determination of the actual number of Common Shares or of the specified
TDS Common Equity Securities  in accordance with  the foregoing provisions,  the
Company  will  publish  such  determination in  a  daily  newspaper  of national
circulation. (Section 3.08.)

    The Company's right  to purchase  LYONs, in whole  or in  part, with  Common
Shares  or with TDS Common  Equity Securities is subject  to the satisfaction of
various conditions, including; (i) the registration of the Common Shares or  the
specified  TDS Common Equity Securities, as applicable, under the Securities Act
and the  Exchange Act,  if required;  and (ii)  any necessary  qualification  or
registration  under applicable  state securities law  or the  availability of an
exemption from such qualification and  registration. If such conditions are  not
satisfied  with respect to a Holder or Holders prior to the close of business on
the Purchase Date or Optional Purchase Date, as applicable, the Company will pay
the Purchase Price  of the LYONs  of such  Holder or Holders  entirely in  cash.
(Section  3.08.) See  "Certain Tax  Aspects--Dispositions." The  Company may not
change the form  of consideration  (or components or  percentages of  components
thereof)  to be paid once the Company has given its Company Notice to Holders of
LYONs except as  described in the  second sentence of  this paragraph.  (Section
3.08).

    The  Company will comply with  the provisions of Rule  13e-4, Rule 14e-1 and
any other tender offer rules under the Exchange Act which may then be applicable
and will  file Schedule  13E-4  or any  other  schedule required  thereunder  in
connection  with any  offer by the  Company to  purchase LYONs at  the option of
Holders. (Section 3.13.)

    Payment of the Purchase  Price for a  LYON for which  a Purchase Notice  has
been  delivered and not  validly withdrawn is conditioned  upon delivery of such
LYON (together with necessary endorsements) to the

                                       40
<PAGE>
Paying Agent at any  time (whether prior  to, on or after  the Purchase Date  or
Optional  Purchase Date, as applicable) after  delivery of such Purchase Notice.
(Section 3.08.)  Payment  of the  Purchase  Price for  such  LYON will  be  made
promptly following the later of (i) the Purchase Date or Optional Purchase Date,
as  applicable, and (ii) the  time of delivery of  such LYON. (Section 3.08.) If
the Paying Agent holds, in accordance with the terms of the Indenture, money  or
securities sufficient to pay the Purchase Price of such LYON on the Business Day
following  the Purchase  Date or  Optional Purchase  Date, as  applicable, then,
immediately after such Purchase Date or  Optional Purchase Date, such LYON  will
cease  to be outstanding and Original Issue  Discount on such LYON will cease to
accrue, whether or not such LYON is delivered to the Paying Agent, and all other
rights of  the Holder  shall terminate  (other  than the  right to  receive  the
Purchase Price upon delivery of the LYON). (Section 2.08.)

    The  Company's ability  to purchase  LYONs with cash  may be  limited by the
terms of its then-existing  borrowing agreements. No LYONs  may be purchased  at
the option of Holders for cash if there has occurred (prior to, on, or after the
giving,  by the Holders of  such LYONs, of the  required Purchase Notice) and is
continuing an Event of Default with respect to the LYONs described under "Events
of Default; Notice and Waiver" below (other than a default in the payment of the
Purchase Price with respect to such LYONs). (Section 3.10.)

CHANGE IN CONTROL PERMITS PURCHASE OF LYONS AT THE OPTION OF THE HOLDER

    In the event  of any Change  in Control  (as defined below)  of the  Company
occurring  on or  prior to  June 15, 2000,  each Holder  of LYONs  will have the
right, at  the Holder's  option, subject  to  the terms  and conditions  of  the
Indenture,  to require the Company to purchase all or any portion (provided that
the principal amount at maturity must be $1,000 or an integral multiple thereof)
of the  Holder's LYONs  as  of the  date  that is  35  Business Days  after  the
occurrence  of such Change in Control (a "Change in Control Purchase Date") at a
cash price equal to the Issue Price plus accrued Original Issue Discount through
the Change in Control  Purchase Date (the "Change  in Control Purchase  Price").
(Section 3.09 and Form of LYON, paragraph 6.)

    Within  15 Business Days  after the occurrence  of a Change  in Control, the
Company is obligated to mail to the Trustee and to all Holders of LYONs at their
addresses shown in the  register of the Registrar  (and to beneficial owners  as
required  by applicable  law) a  notice regarding  the Change  in Control, which
notice shall include a form of Change  in Control Purchase Notice (a "Change  in
Control  Purchase Notice") to be completed by  the Holder and shall state, among
other things: (i) the events  causing a Change in Control  and the date of  such
Change  in  Control, (ii)  the  last date  on which  the  purchase right  may be
exercised, (iii)  the Change  in  Control Purchase  Price,  (iv) the  Change  in
Control  Purchase Date,  (v) the name  and address  of the Paying  Agent and the
Conversion Agent, (vi) the  Conversion Rate and  any adjustments thereto,  (vii)
that LYONs with respect to which a Change in Control Purchase Notice is given by
the  Holder may be converted  only if the Change  in Control Purchase Notice has
been withdrawn in  accordance with the  terms of the  Indenture, and (viii)  the
procedures  that Holders must follow to  exercise these rights. The Company will
cause a copy of  such notice to  be published in a  daily newspaper of  national
circulation. (Section 3.09.)

    To  exercise  this right,  the  Holder must  deliver  the Change  in Control
Purchase Notice to the Paying Agent  (initially the Trustee) prior to the  close
of  business  on the  Change in  Control  Purchase Date.  The Change  in Control
Purchase Notice  shall state  (i) the  certificate numbers  of the  LYONs to  be
delivered by the Holder thereof for purchase by the Company; (ii) the portion of
the principal amount at maturity of LYONs to be purchased, which portion must be
$1,000  or any integral  multiple thereof; and  (iii) that such  LYONs are to be
purchased by the  Company pursuant to  the applicable provisions  of the  LYONs.
(Section 3.09.)

                                       41
<PAGE>
    Any  Change in Control Purchase  Notice may be withdrawn  by the Holder by a
written notice of withdrawal delivered to the Paying Agent prior to the close of
business on the Change in Control Purchase Date. The notice of withdrawal  shall
state  the principal amount at maturity and the certificate numbers of the LYONs
as to which the withdrawal notice relates and the principal amount at  maturity,
if  any, which remains subject to a  Change in Control Purchase Notice. (Section
3.10.)

    Payment of the  Change in  Control Purchase  Price for  a LYON  for which  a
Change  in Control Purchase Notice has  been delivered and not validly withdrawn
is conditioned upon delivery of such LYON (together with necessary endorsements)
to the Paying Agent  at any time (whether  prior to, on or  after the Change  in
Control  Purchase Date)  after the delivery  of such Change  in Control Purchase
Notice. (Section 3.09.) Payment of the Change in Control Purchase Price for such
LYON will be made promptly following the later of the Change in Control Purchase
Date or the time of delivery of  such LYON. (Section 3.10.) If the Paying  Agent
holds,  in accordance with the  terms of the Indenture,  money sufficient to pay
the Change in Control Purchase Price of such LYON on the Business Day  following
the  Change in  Control Purchase  Date, then,  immediately after  such Change in
Control Purchase  Date, Original  Issue  Discount on  such  LYON will  cease  to
accrue, whether or not such LYON is delivered to the Paying Agent, and all other
rights of the Holder shall terminate (other than the right to receive the Change
in Control Purchase Price upon delivery of the LYON). (Section 2.08).

    Under  the Indenture, a "Change in Control" of the Company is deemed to have
occurred at such time as (i) any person, including its Affiliates and Associates
(other than TDS, the Company, their Subsidiaries, their employee stock ownership
plans or any of their other employee benefit plans, the Carlson Family  (meaning
LeRoy  T. Carlson, his  family members (meaning his  spouse, siblings and lineal
descendants), estate and heirs and any trust or other investment vehicle for the
primary benefit of  any of such  persons or their  respective family members  or
heirs  (collectively, the "Carlson Family"))) files  a Schedule 13D or 14D-1 (or
any successor schedule, form or report  under the Exchange Act) disclosing  that
such  person has  become the  beneficial owner  of 50%  or more  of the combined
voting power of all of the Company's then outstanding equity securities (of  all
classes  or series) or such  other Capital Stock of  the Company into which such
equity securities are reclassified or changed, with certain exceptions, (ii) the
number of outstanding Common  Shares (or such other  class or series of  Capital
Stock  of the Company into which the  Common Shares are reclassified or changed)
the beneficial owners of which are not Affiliates of the Company is at any  time
reduced to less than 10 million Common Shares (appropriately adjusted to reflect
the  impact of any  stock dividend, subdivision  or combination) as  a result of
acquisitions of Common Shares  (or such other Capital  Stock) by, or in  concert
with,  the Company, TDS,  any of their  Subsidiaries, Affiliates, employee stock
ownership plans or employee  benefit plans, or the  Carlson Family, (iii)  there
shall be consummated any consolidation or merger of the Company (a) in which the
Company  is not the continuing or surviving corporation or (b) pursuant to which
the Common Shares would be converted into cash, securities or other property, in
each case other  than a  consolidation or  merger of  the Company  in which  the
holders of the Common Shares and Series A Common Shares immediately prior to the
consolidation  or  merger  have, directly  or  indirectly,  50% or  more  of the
combined voting  power of  the common  equity securities  of the  continuing  or
surviving  corporation immediately after  such consolidation or  merger; or (iv)
TDS and its Subsidiaries cease to collectively be beneficial owners of at  least
50%  of (x) the total of  the Common Shares and Series  A Common Shares (or such
other classes or series of Capital Stock  of the Company into which such  Common
Shares  or Series A Common Shares  are reclassified or changed) then outstanding
or (y) the combined voting power of all of the Company's then outstanding equity
securities (of all classes or series) or such other Capital Stock of the Company
into which such  equity securities  are reclassified  or changed  (the event  or
transaction  giving rise to such  circumstances described in (x)  or (y) of item
(iv) being referred to as the "Designated Transaction") and, in either case  (x)
or  (y) of  item (iv),  there shall  occur a  Rating Decline  (as defined below)
within the time period described below  in the definition of Rating Decline  and
with a Reference Date (as defined below) occurring on or prior to June 15, 2000.
The Indenture does not permit the Board of Directors of the Company to waive the
Company's  obligation to purchase LYONs at the option of Holders in the event of
a Change in Control of the Company. (Section 3.09.)

    Under the Indenture a "Rating Decline"  will be deemed to have occurred  if,
on  any date within the period (the  "Rating Period") beginning on the date (the
"Reference Date") of the earlier to occur of (a) the

                                       42
<PAGE>
first public  announcement  by  TDS, the  Company  or  any other  person  of  an
intention  to effect the  Designated Transaction and (b)  the occurrence of such
Designated Transaction and ending on the date that is 60 days after the later to
occur of (A)  the occurrence of  such Designated Transaction  and (B) the  first
public announcement by TDS, the Company or any other person of the occurrence of
such  Designated Transaction, either  of the following  events has occurred: (i)
the LYONs shall  be rated by  any Rating Agency  at any time  during the  Rating
Period  at a rating which is  lower than the rating of  the LYONs by such Rating
Agency on  the Rating  Date by  more than  one gradation  (including  gradations
within  Rating  Categories as  well as  between Rating  Categories) or  (ii) any
Rating Agency shall  have withdrawn its  rating of the  LYONs during the  Rating
Period.

    "Rating Agency" is defined in the Indenture as Standard & Poor's Corporation
and  its  successors  ("S&P"),  and  Moody's  Investors  Service,  Inc.  and its
successors ("Moody's"), or, if S&P or Moody's, or both, shall not make a  rating
of   the  LYONs  publicly  available,  a  nationally  recognized  United  States
statistical rating agency or agencies, substituted by the Company, with  written
notice to the Trustee, for S&P or Moody's, or both, as the case may be.

    "Rating  Category" is defined in the Indenture as each major rating category
symbolized by (x) in the case of S&P, AAA, AA, A, BBB, BB, B, CCC, CC and C  and
each  such  Rating  Category  shall  include  pluses  or  minuses ("gradations")
modifying such capital letters; (y) in the case of Moody's, Aaa, Aa, A, Baa, Ba,
B, Caa, Ca and C and each such Rating Category shall include added numerals such
as 1, 2 or 3 ("gradations") modifying such letters; and (z) with respect to  any
other  Rating Agency, comparable or equivalent symbols. "Rating Date" is defined
as the date that is 60 days prior to the Reference Date.

    The Company will comply  with the provisions of  Rule 13e-4, Rule 14e-1  and
any other tender offer rules under the Exchange Act which may then be applicable
and  will  file Schedule  13E-4  or any  other  schedule required  thereunder in
connection with any  offer by the  Company to  purchase LYONs at  the option  of
Holders upon a Change in Control. (Section 3.13.) The Change in Control purchase
feature  of  the  LYONs may  in  certain  circumstances make  more  difficult or
discourage a takeover of  the Company. The Change  in Control purchase  feature,
however,  is not the result of management's  knowledge of any specific effort to
accumulate Common Shares or Series A Common  Shares or to obtain control of  the
Company  by means of a merger, tender  offer, solicitation or otherwise, or part
of a  plan by  management to  adopt a  series of  anti-takeover provisions.  See
"Description of Capital Stock." Instead, a change in control purchase feature is
a  standard term contained in  other LYONs offerings that  have been marketed by
the Underwriter, and the terms of such feature result from negotiations  between
the Company and the Underwriter.

    The Company could, in the future, enter into certain transactions, including
certain  recapitalizations of the Company, that would not constitute a Change in
Control with respect to the Change in Control purchase feature of the LYONS, but
that would increase the amount of Senior Indebtedness outstanding at such  time.
No  LYONs may be purchased at the option  of Holders upon a Change in Control of
the Company if  there has occurred  (prior to, on  or after the  giving, by  the
Holders of such LYONs, of the required Change in Control Purchase Notice) and is
continuing an Event of Default with respect to the LYONs described under "Events
of Default; Notice and Waiver" below (other than a default in the payment of the
Change in Control Purchase Price with respect to such LYONs). (Sections 3.10 and
10.03.)  Further,  the LYONs  are subordinated  to the  prior payment  of Senior
Indebtedness as described  under "Subordination  of LYONs;  Effect of  Corporate
Structure" above.

    The  Vendor Financing Agreement does  not include any provision accelerating
the debt  incurred  thereunder  upon  a change  in  control,  but  does  include
covenants  prohibiting  the  Company from  entering  into  certain transactions,
including a merger, consolidation or sale of substantially all of the  Company's
assets,  unless the Company  is the surviving  entity or obtains  the consent of
NTFC.

MERGERS AND SALES OF ASSETS BY THE COMPANY

    The Company  may not  consolidate with  or merge  into any  other person  or
convey,  transfer or lease all or substantially all of its properties and assets
to another person, unless,  among other items, (i)  the resulting, surviving  or
transferee  person (if other  than the Company) is  organized and existing under
the laws of the United States, any state thereof or the District of Columbia and
such person assumes all obligations of the

                                       43
<PAGE>
Company under  the  LYONs  and the  Indenture,  and  (ii) the  Company  or  such
successor  person  shall  not immediately  thereafter  be in  default  under the
Indenture. Upon the assumption of the Company's obligations by such a person  in
such  circumstances,  subject  to  certain  exceptions,  the  Company  shall  be
discharged from  all obligations  under the  LYONs and  the Indenture.  (Section
5.01.)  Although such transactions are permitted under the Indenture, certain of
the foregoing  transactions  occurring  on  or prior  to  June  15,  2000  could
constitute  a Change in Control of the Company permitting each Holder to require
the Company to purchase  the LYONs of such  Holder as described above.  (Section
3.09.)

EVENTS OF DEFAULT; NOTICE AND WAIVER

    The  Indenture provides that, if an Event of Default specified therein shall
have happened and be continuing, either the  Trustee or the Holders of not  less
than 25% in aggregate principal amount at maturity of the LYONs then outstanding
may declare the Issue Price of the LYONs plus the Original Issue Discount on the
LYONs  accrued through the  date of such  declaration to be  immediately due and
payable. In the case  of certain events of  bankruptcy or insolvency, the  Issue
Price  of the LYONs plus the Original Issue Discount accrued thereon through the
occurrence of such event shall automatically  become and be immediately due  and
payable.  Upon acceleration, as described in  either of the preceding sentences,
the subordination provisions of the Indenture preclude any payment being made to
Holders of LYONs for at least  120 days. (Section 10.03.) See "Subordination  of
LYONs;  Effect of Corporate Structure." Under certain circumstances, the Holders
of a majority in aggregate principal amount at maturity of the outstanding LYONs
may  rescind  any  such  acceleration  with   respect  to  the  LYONs  and   its
consequences.  (Section 6.02.) Interest  shall, to the  extent permitted by law,
accrue and be payable on demand upon  a default in the payment of the  principal
amount  at maturity, Issue  Price plus accrued Original  Issue Discount, cash in
respect of a conversion,  or any Redemption Price,  Purchase Price or Change  in
Control  Purchase Price  with respect  to any  LYON and  such interest  shall be
compounded semi-annually. The accrual of such interest on overdue amounts  shall
be  in lieu of, and not in addition  to, the continued accrual of Original Issue
Discount. (Form of LYON, paragraph 1.)

    Under the  Indenture, Events  of  Default are  defined  as: (i)  default  in
payment  of the principal amount at  maturity, Issue Price plus accrued Original
Issue Discount, Redemption Price, Purchase  Price or Change in Control  Purchase
Price  with respect to any LYON when such  becomes due and payable or default in
payment of cash upon conversion of any LYON (in each case whether or not payment
is prohibited by the provisions of  the Indenture); (ii) failure by the  Company
to deliver Common Shares (or cash in lieu of fractional Common Shares) when such
Common  Shares (or cash in lieu of  fractional Common Shares) are required to be
delivered following conversion of a LYON and the continuance of such default for
10 days; (iii) failure by the Company to comply with any of its other agreements
in the LYONs  or the Indenture  upon receipt by  the Company of  notice of  such
default by the Trustee or by Holders of not less than 25% in aggregate principal
amount  at maturity of the  LYONs then outstanding and  the Company's failure to
cure (or obtain a waiver  of) such default within 60  days after receipt by  the
Company  of such notice; (iv)  default under any bond,  debenture, note or other
evidence of indebtedness for money borrowed  by the Company having an  aggregate
outstanding  principal amount of  in excess of  $25,000,000, which default shall
have resulted in such indebtedness being accelerated, without such  indebtedness
being  discharged or such acceleration having  been rescinded or annulled within
twenty days after receipt of notice thereof  by the Company from the Trustee  or
the  Company and the Trustee from the Holders  of not less than 25% in aggregate
principal amount at maturity of the LYONs then outstanding (unless such  default
has  been cured or waived);  or (v) certain events  of bankruptcy or insolvency.
(Section 6.01.)

    The Trustee shall  give notice  to Holders of  the LYONs  of any  continuing
default  known  to the  Trustee  within 90  days  after the  occurrence thereof;
provided, that the  Trustee may withhold  such notice, as  to any default  other
than  a payment  default, if  it determines in  good faith  that withholding the
notice is in the interests of the Holders. (Section 7.05.)

    The Holders of a majority in  aggregate principal amount at maturity of  the
outstanding  LYONs  may direct  the  time, method  and  place of  conducting any
proceeding for any remedy  available to the Trustee  or exercising any trust  or
power  conferred on the  Trustee, provided that  such direction shall  not be in
conflict with any law or the Indenture and subject to certain other limitations.
(Section 6.05.) Before proceeding to

                                       44
<PAGE>
exercise any  right  or power  under  the Indenture  at  the direction  of  such
Holders,  the Trustee shall be entitled  to receive from such Holders reasonable
security or  indemnity  satisfactory  to  it against  the  costs,  expenses  and
liabilities  which might be incurred by it in complying with any such direction.
(Section 7.01.) No Holder of any LYON  will have any right to pursue any  remedy
with  respect to the Indenture  or the LYONs, unless  (i) such Holder shall have
previously given the Trustee  written notice of a  continuing Event of  Default;
(ii)  the Holders of at  least 25% in aggregate  principal amount at maturity of
the outstanding LYONs shall have made a written request to the Trustee to pursue
such remedy; (iii) such Holder or Holders have offered to the Trustee reasonable
security or  indemnity  satisfactory to  the  Trustee;  (iv) the  Holders  of  a
majority in aggregate principal amount at maturity of the outstanding LYONs have
not  given the Trustee a direction inconsistent with such request within 60 days
after receipt of such request; and (v)  the Trustee shall have failed to  comply
with the request within such 60-day period. (Section 6.06.)

    However,  the right of  any Holder (x)  to receive payment  of the principal
amount at maturity, Issue  Price plus accrued Original  Issue Discount, cash  in
respect  of a conversion, Redemption Price,  Purchase Price or Change in Control
Purchase Price with respect to any LYON and any interest in respect of a default
in the payment  of any  such amounts  on such  LYON, on  or after  the due  date
expressed  in such LYON, (y)  to convert LYONs or (z)  to institute suit for the
enforcement of  any  such  payments  or conversion  shall  not  be  impaired  or
adversely affected without such Holder's consent. (Section 6.07.) The Holders of
at least a majority in aggregate principal amount at maturity of the outstanding
LYONs  may waive an  existing default and  its consequences, other  than (i) any
default in  any payment  on the  LYONs,  (ii) any  default which  constitutes  a
failure to convert any LYON in accordance with its terms or (iii) any default in
respect  of certain covenants  or provisions in  the Indenture which  may not be
modified without  the  consent  of the  Holder  of  each LYON  as  described  in
"Modification" below. (Section 6.04.)

    The  Company will be required to furnish to the Trustee annually a statement
as to  any default  by the  Company in  the performance  and observance  of  its
obligations under the Indenture. (Section 4.03.)

MODIFICATION

    Without  the consent of any Holder of LYONs, the Company and the Trustee may
amend the Indenture to cure any ambiguity, omission, defect or inconsistency, to
provide for  the assumption  by a  successor person  of the  obligations of  the
Company  under the Indenture, to provide for uncertificated LYONs in addition to
certificated LYONs (so long as any  uncertificated LYONs are in registered  form
for purposes of the Internal Revenue Code), to eliminate the Company's option to
pay  cash in lieu  of delivering Common  Shares upon conversion  of LYONs (other
than cash in lieu of  fractional Common Shares and  except with respect to  such
elections  already  made) or  to eliminate  the Company's  option to  enter into
Common Share Delivery Arrangements  in respect of  conversions of LYONs  (except
for  those already  entered into),  to make any  change that  does not adversely
affect the rights of any  Holder of LYONs or to  comply with any requirement  of
the  Commission in connection with the  qualification of the Indenture under the
Trust Indenture Act of  1939. (Section 9.01.)  No amendment may  be made to  the
subordination  provisions of the Indenture that  adversely affects the rights of
any holder of Senior Indebtedness then  outstanding, unless the holders of  such
Senior   Indebtedness  (as  required  pursuant  to  the  terms  of  such  Senior
Indebtedness) consent to such change. (Section 9.02.)

    Modification and amendment of the Indenture or the LYONs may be effected  by
the  Company and the Trustee with the consent  of the Holders of not less than a
majority  in  aggregate  principal  amount   at  maturity  of  the  LYONs   then
outstanding.  However, without the  consent of each  Holder affected thereby, no
amendment may, among other things: (i) reduce the principal amount at  maturity,
Issue Price, amount of cash to be paid by the Company in respect of a conversion
of  LYONs, Purchase Price, Change in  Control Purchase Price or Redemption Price
with respect to any LYON, or extend the stated maturity of any LYON or alter the
manner or rate of accrual  of Original Issue Discount  or interest, or make  any
LYON  payable in money  or securities other  than that stated  in the LYON; (ii)
make any reduction in  the principal amount at  maturity of LYONs whose  Holders
must  consent to an  amendment or any  waiver under the  Indenture or modify the
Indenture provisions  relating to  such amendments  or waivers;  (iii) make  any
change  that adversely  affects the right  to convert  any LYON or  the right to
require the Company to purchase a LYON  (including the right to receive cash  in
lieu of Common Shares upon conversion or cash or TDS Common Equity Securities in
lieu

                                       45
<PAGE>
of,  or in combination with,  Common Shares upon purchase  by the Company at the
option of Holders of  LYONs, other than elimination  of the Company's option  to
pay  cash  in lieu  of  delivering Common  Shares  upon conversion  of  LYONs as
described above); (iv) modify  the provisions of the  Indenture relating to  the
subordination  of the LYONs in a manner adverse  to the Holders of the LYONs; or
(v) impair the right to institute suit  for the enforcement of any payment  with
respect to, or conversion of, the LYONs. (Section 9.02.)

LIMITATIONS OF CLAIMS IN BANKRUPTCY

    If a bankruptcy proceeding is commenced in respect of the Company, the claim
of the Holder of a LYON is, under Title 11 of the United States Code, limited to
the  Issue Price of  the LYON plus  that portion of  the Original Issue Discount
that has accrued from the date of  issue to the commencement of the  proceeding.
In  addition, the Holders of the LYONs  will be subordinated in right of payment
to Senior  Indebtedness and  effectively subordinated  to the  indebtedness  and
other  obligations of the  Company's subsidiaries. See  "Subordination of LYONs;
Effect of Corporate Structure."

TAXATION OF LYONS

    See "Certain Tax Aspects" for a discussion of certain United States  Federal
income tax aspects that will apply to Holders of LYONs.

INFORMATION CONCERNING THE TRUSTEE

    Harris  Trust and  Savings Bank  will initially  be the  Trustee, Registrar,
Paying  Agent  and  Conversion  Agent  under  the  Indenture  and  custodian  in
connection  with the Securities Loan Agreement. Harris Trust and Savings Bank is
also the transfer agent and registrar for the Company's Common Shares.

                          DESCRIPTION OF CAPITAL STOCK

    The authorized capital stock of  the Company consists of 140,000,000  Common
Shares, $1.00 par value; 50,000,000 Series A Common Shares, $1.00 par value; and
5,000,000  shares of Preferred Stock, $1.00 par value, issuable in series. As of
March 31, 1995, the Company had outstanding 48,775,305 Common Shares, 33,005,877
Series A Common Shares and 95,972 shares of Preferred Stock.

PREFERRED STOCK

    Pursuant to the Company's Restated Certificate of Incorporation, as amended,
the Board of  Directors is  authorized to establish  and designate  one or  more
series  of  Preferred  Stock,  without further  authorization  of  the Company's
shareholders, and  to  fix  the  number  of  shares  and  the  relative  rights,
preferences  and limitations of any such series, except that so long as not less
than 500,000 shares of Series A Common Shares are outstanding, no shares of  any
series  of Preferred Stock may have more than one vote per share, have the right
to vote as a separate class with  respect to elections of directors or  (subject
to  any  requirements of  applicable law)  any  other matter,  or be  issued for
consideration of less than $100 per share. The shares of any series of Preferred
Stock need not be identical in any respect with the shares of any other series.

VOTING RIGHTS

    Each Series A Common Share is entitled to ten votes on all matters, and each
Common Share is  entitled to  one vote on  all matters.  The Company's  Restated
Certificate  of Incorporation, as amended, provides that the number of directors
shall be not less than three, and that the directors shall be divided into three
classes serving staggered three-year terms. The holders of Common Shares, voting
as a separate class, are entitled to  elect 25% of the directors (rounded up  to
the  nearest  whole number),  and  the holders  of  Series A  Common  Shares and
Preferred Stock, voting together, are entitled to elect the remaining directors.
However, if at the  time of an  election of directors  the outstanding Series  A
Common  Shares  represent less  than 12.5%  of the  total outstanding  shares of
common stock of the Company, then the holders of Series A Common Shares and  the
Preferred  Stock do not have  class voting rights in  the election of directors,
and the holders of  Common Shares, Series A  Common Shares, and Preferred  Stock
vote  together for the election  of the remaining 75%  of the directors (rounded
down to  the nearest  whole  number). See  "Risk Factors--Control  by  Principal
Shareholder; Antitakeover Provisions."

                                       46
<PAGE>
    Except  as  mentioned  above and  except  for matters  where  applicable law
requires the  approval  by one  or  more classes  of  stock voting  as  separate
classes, all classes of stock of the Company vote as a single class.

DIVIDEND RIGHTS

    Subject   to  the  payment  of  all  dividends  accumulated  and  unpaid  on
outstanding shares of Preferred Stock, the holders of Common Shares are entitled
to receive such dividends as may be declared  from time to time by the Board  of
Directors.  Unless the  same or  greater dividends,  on a  per share  basis, are
declared and  paid at  the  same time  on Common  Shares,  no dividends  may  be
declared or paid on the Series A Common Shares.

    In  the case  of stock  dividends, the Board  of Directors  is authorized to
distribute shares of a particular class  of the Company's capital stock only  as
follows:  (i) Common  Shares may  be paid  to the  holders of  Common Shares and
proportionately to  holders of  Series A  Common Shares;  (ii) Series  A  Common
Shares  may be paid to  the holders of Common  Shares and proportionately to the
holders of Series A  Common Shares; or  (iii) Common Shares may  be paid to  the
holders  of Common Shares and Series A Common Shares may be paid proportionately
to the  holders of  Series  A Common  Shares. The  Board  of Directors  also  is
authorized  to distribute to  Common and Series A  Common Shareholders shares of
any subsidiary that has two classes  of common stock with each class  possessing
respective rights, preferences and limitations similar to the respective rights,
preferences  and limitations  of the  Common and  Series A  Common Shares. Thus,
although it has no  present intention to do  so, the Company could  recapitalize
any  of  its subsidiaries  and then  spin  the subsidiary  off to  the Company's
shareholders,  with  the  holders  of  Series  A  Common  Shares  receiving  the
subsidiary's  Series A Common Shares and  the holders of Common Shares receiving
the subsidiary's Common Shares.

    The Revolving Credit  Agreement and  the Vendor  Financing Agreement  impose
certain restrictions on the payment of dividends. See "Dividend Policy."

CONVERSION RIGHTS

    The  Common Shares have no conversion rights. The Series A Common Shares are
convertible, on a share-for-share basis, into Common Shares. The Series A Common
Shares which are converted may not be reissued.

LIQUIDATION RIGHTS

    Upon liquidation, the holders  of Common Shares and  Series A Common  Shares
are entitled to receive a pro rata share of all assets available to shareholders
after  payment of  the aggregate liquidation  preference of  any Preferred Stock
then outstanding.

PREEMPTIVE AND SIMILAR RIGHTS

    Under the Company's Restated Certificate of Incorporation, as amended,  TDS,
as  the holder of Series A Common  Shares, has preemptive rights to purchase any
additional Series  A Common  Shares issued  or sold  by the  Company,  including
treasury shares other than Series A Common Shares not sold for cash.

    In  addition to the preemptive rights granted to TDS as a holder of Series A
Common  Shares  of  the  Company   pursuant  to  the  Restated  Certificate   of
Incorporation,  as amended, of the Company, TDS  has the right under an Exchange
Agreement between the  Company and TDS  to subscribe to  any issuance of  Common
Shares  or any  other voting  securities of  the Company,  or of  any securities
convertible into or  exchangeable for, or  carrying a right  to subscribe to  or
acquire,  Common Shares or  any other voting  securities of the  Company. To the
extent an issuance is  made for consideration other  than cash, the fair  market
value  of the  non-cash consideration  will be  determined by  resolution of the
Board of Directors of the Company. The proportion of each such issuance that TDS
has the right  to subscribe to  (which right may  be exercisable in  full or  in
part)  is  equal to  the  proportion of  the Common  Shares  that TDS  would own
immediately before  the issuance  if  all securities  of  the Company  that  are
convertible  into Common  Shares (including securities  convertible into another
class that is convertible  into Common Shares and  including securities that  in
the  future will become convertible) were converted (successively, if necessary)
into Common Shares.  The rights  of TDS  to subscribe  to Common  Shares may  be
transferred to any one or more transferees from TDS of any Common Shares, Series
A Common Shares, or any securities convertible into

                                       47
<PAGE>
or  exchangeable for, or carrying a right  to subscribe to or acquire, shares of
either such class. In connection with the offering of LYONs, TDS has waived  its
right under the Exchange Agreement to purchase LYONs (which are convertible into
Common  Shares)  and  any  Common Shares  deliverable  upon  conversion thereof.
However, TDS  has  expressly not  waived  any rights  it  might have  under  the
Exchange  Agreement to acquire Common Shares in the event the Company determines
to deliver Common Shares in connection with the election of holders to cause the
Company to purchase LYONs  on the Purchase Date  or Optional Purchase Date.  TDS
has  agreed, in the event it has such  rights, that the fair market value of the
consideration paid  for the  Common Shares  for purposes  of any  such  purchase
right,  will be equal to the Market Price of the Common Shares as determined for
such Purchase Date or Optional Purchase  Date under the Indenture. TDS has  also
waived  any rights it may have permitting it to transfer its rights to subscribe
for and purchase such  Common Shares on the  Purchase Date or Optional  Purchase
Date.  See  "Description of  LYONs--  Purchase of  LYONs  at the  Option  of the
Holder."

    Pursuant to a Common Stock Purchase Agreement, dated April 24, 1987, between
the Company  and  S.A.  Coditel,  an  affiliate  of  Coditel  Brabant  S.A.  and
Codiservices  S.A. (collectively, "Coditel"), as a result of the transfer of the
rights of S.A. Coditel to  Coditel, for a period of  10 years after the  closing
date  of such agreement, Coditel  has the right to  subscribe to any issuance of
the Company's common stock or of  securities convertible into such common  stock
except   for  issuance  to  employees  and  directors  of  the  Company  or  its
subsidiaries or  any issuance  made in  connection with  the acquisition  of  an
interest   in  any  other  entity.  To  the  extent  an  issuance  is  made  for
consideration  other  than  cash,  the   fair  market  value  of  the   non-cash
consideration  will be determined by resolution of the Board of Directors of the
Company. The amount of common stock of  each of such issue to which Coditel  may
subscribe  shall not exceed such  proportion of such issue  as (i) the amount of
the Company's common stock held by Coditel immediately prior to the time of such
issuance bears to (ii) the  sum of the amount  of issued and outstanding  common
stock  of  the  Company  and  the amount  of  such  common  stock  issuable upon
conversion of all of the  Company's issued and outstanding securities,  warrants
and  options (regardless  of whether such  securities, warrants  and options are
then convertible), immediately prior to the time of such issuance. In connection
with the  offering of  LYONs, Coditel  has waived  its right  to purchase  LYONs
(which  are convertible  into Common Shares)  and any  Common Shares deliverable
upon conversion thereof.

REDEMPTION BY COMPANY

    The Company may redeem  stock (other than Series  A Common Shares) from  any
holder  at the lesser of  (i) fair market value,  or (ii) such holder's purchase
price if purchased within  a year of  such redemption, to  prevent the loss,  or
permit  the  reinstatement of  any license  or  franchise from  any governmental
agency,  where  such  loss  is  based  upon  such  holder  failing  to   possess
qualifications  prescribed by such governmental agency. This right of redemption
could be applicable to a person  receiving Common Shares upon the conversion  of
LYONS  by the  Holder thereof or  upon purchase by  the Company of  LYONs at the
option of  the Holder  thereof if  such  person falls  within such  category  of
holders  based on qualifications  prescribed by any  such governmental agency at
the time.

CORPORATE OPPORTUNITY ARRANGEMENTS

    The Company's Restated  Certificate of Incorporation,  as amended,  provides
that,  so long as at  least 500,000 Series A  Common Shares are outstanding, the
Company may not, without the written consent of TDS, engage in any  non-cellular
activities.  The Company has been informed that  TDS intends to give its consent
to the  acquisition of  any  non-cellular interest  that  is incidental  to  the
acquisition  of a cellular interest. However, TDS could impose conditions on any
such consent, including a requirement  that the Company resell any  non-cellular
interest  to TDS or  that the Company give  TDS the right  of first refusal with
respect to such sale.

    The Restated Certificate  of Incorporation, as  amended, also restricts  the
circumstances  under which the Company is entitled to claim that an opportunity,
transaction, agreement or other arrangement to which TDS, or any person in which
TDS has or acquires a  financial interest, is or should  be the property of  the
Company  or its subsidiaries. In  general, so long as  at least 500,000 Series A
Common Shares are  outstanding, the  Company will not  be entitled  to any  such
"corporate  opportunity" unless  it relates solely  to the  construction of, the
ownership of interests in, and/or the management of, cellular telephone systems,
and

                                       48
<PAGE>
then only if such corporate opportunity did not arise in any way as a result  of
the  rights otherwise retained by TDS. The Restated Certificate of Incorporation
allows the Company to  pursue future opportunities  to provide cellular  service
and  design, consulting,  engineering and  construction management  services for
cellular telecommunications systems located outside the United States.

GENERAL

    All issued  and outstanding  shares of  Preferred Stock,  Common Shares  and
Series  A Common Shares are fully paid  and nonassessable, and all Common Shares
issued by the Company upon conversion of LYONs or upon purchase of LYONs by  the
Company   at  the  option  of  the  Holders  thereof  will  be  fully  paid  and
nonassessable when issued.

    The transfer agent and registrar for  the Company's Common Shares is  Harris
Trust  and Savings Bank, Chicago, Illinois. The Company serves as transfer agent
and registrar for shares of Preferred Stock and Series A Common Shares.

    The Company will distribute  annual reports to  its shareholders which  will
contain its audited financial statements.

                              CERTAIN TAX ASPECTS

    The   following  summary  of  material  United  States  Federal  income  tax
considerations is for general  information only. The summary  is based upon  the
Internal Revenue Code of 1986, as amended (the "Code"), its legislative history,
existing  and proposed regulations thereunder,  administrative rulings and court
decisions, all as in effect and existing on the date hereof and all of which are
subject to change at any time. The tax  treatment of a Holder of LYONs may  vary
depending  upon the  Holder's particular  situation. Certain  Holders (including
insurance companies, tax-exempt organizations,  individual retirement and  other
tax-deferred   accounts,   financial   institutions,   broker-dealers,   foreign
corporations, and individuals who  are not citizens or  residents of the  United
States)  may be subject to special rules  not discussed below. This summary does
not discuss the tax considerations of subsequent purchasers of LYONs,  including
those  who purchase LYONs resold by the  Standby Share Deliverer, and is limited
to investors who hold LYONs as capital assets. Accordingly, purchasers of LYONs,
including such subsequent purchasers, should  consult their own tax advisors  as
to  the particular tax consequences to them of acquiring, holding, converting or
otherwise disposing of the LYONs, including the applicability and the effect  of
any state, local or foreign tax laws and any changes in applicable tax laws.

    The  Company has been advised  by its counsel, Sidley  & Austin, that in the
opinion of such  counsel the LYONs  will be treated  as indebtedness for  United
States   Federal  income   tax  purposes.   The  following   discussion  of  tax
considerations assumes that the LYONs will be so treated.

ORIGINAL ISSUE DISCOUNT

    The LYONs are being  issued at a substantial  discount from their  principal
amount  at maturity. For Federal income tax purposes, the difference between the
issue price (the first price at which a substantial amount of the LYONs are sold
for money)  and  the principal  amount  at  maturity of  each  LYON  constitutes
Original  Issue  Discount. Holders  of  the LYONs  will  be required  to include
Original Issue Discount in income periodically over the term of the LYONs before
the receipt of the  cash, Common Shares, TDS  Common Equity Securities or  other
payments attributable to such income.

    A  Holder of  a LYON  must include  in gross  income for  Federal income tax
purposes the sum of the daily  portions of Original Issue Discount with  respect
to the LYON for each day during the taxable year or portion of a taxable year on
which  such Holder holds the LYON (for purposes of this tax discussion, "Accrued
Original Issue Discount"). The daily portion is determined by allocating to each
day of the accrual period a pro rata portion of an amount equal to the  adjusted
issue price of the LYON at the beginning of the accrual period multiplied by the
yield  to maturity of the  LYON (determined by compounding  at the close of each
accrual period and adjusted for the  length of the accrual period). The  accrual
period  will generally be  each six month period  which ends on  the day in each
calendar year corresponding to  the maturity date  of the LYON  or the date  six
months  before such maturity  date. The information  returns provided to holders
and the Internal Revenue  Service (the "Service") by  the Company regarding  the
accrual    of    Original   Issue    Discount   will    be   based    on   these

                                       49
<PAGE>
six month accrual  periods. Treasury  regulations, however, permit  a Holder  to
select  an accrual period  of any length and  to vary the  length of the accrual
period over the term of the  debt instrument, provided that each accrual  period
is  no longer than one year and  each scheduled payment of principal or interest
occurs on the final day of an accrual  period or on the first day of an  accrual
period.  The adjusted issue price of the LYON at the start of any accrual period
will be the  issue price of  the LYON  increased by the  Accrued Original  Issue
Discount  for each prior accrual period. Under these rules, Holders will have to
include in gross income increasingly greater amounts of Original Issue  Discount
in  each  successive accrual  period. The  Company will  be required  to furnish
annually  to  the  Service  and  to  certain  noncorporate  Holders  information
regarding the amount of Original Issue Discount attributable to that year.

DISPOSITIONS

    GENERAL.    A Holder's  basis  for determining  gain  or loss  on  the sale,
redemption, retirement, conversion, purchase by the Company or other disposition
of a LYON (any  such event, a  "Disposition") will be  increased by any  Accrued
Original  Issue Discount includable in such  Holder's gross income. Gain or loss
recognized upon a Disposition under the rules described below will generally  be
capital gain or loss, and will be long-term capital gain or loss if the LYON has
been  held for  more than one  year. A  Holder's obligation to  include in gross
income the daily portions of Original Issue Discount with respect to a LYON will
prospectively terminate on the date of a Disposition.

    SALE, REDEMPTION, RETIREMENT OR PURCHASE BY THE COMPANY FOR CASH.  Upon  the
sale,  redemption, retirement  or purchase  by the  Company of  a LYON  for cash
(including pursuant  to  a Purchase  Notice  or  a Change  in  Control  Purchase
Notice),  a Holder will recognize  capital gain or loss  equal to the difference
between the amount of cash received and such Holder's adjusted tax basis in  the
LYON.

    CONVERSION.  The tax treatment of a Holder who elects to convert a LYON will
depend  on whether  the Company  chooses (i)  to deliver  cash, (ii)  to deliver
Common Shares (other than through a Standby Share Deliverer) or (iii) to arrange
for a Standby  Share Deliverer  to deliver  Common Shares.  In no  event will  a
combination  of cash and Common Shares be  delivered to a Holder with respect to
the conversion of any given LYON (except  with respect to cash received in  lieu
of a fractional Common Share).

    If  the Company delivers cash, a Holder  will recognize capital gain or loss
equal to the difference  between the amount of  cash received and such  Holder's
adjusted tax basis in the LYON.

    If  the Company delivers  Common Shares (other than  through a Standby Share
Deliverer), a Holder  will not recognize  gain or loss  (except with respect  to
cash  received in lieu of a fractional Common Share), and the Holder's tax basis
in the Common Shares received will be the same as the Holder's tax basis in  the
LYON  on  the date  of conversion  (exclusive of  any tax  basis allocable  to a
fractional Common Share). The holding period for the Common Shares received will
include the holding  period for  the LYON tendered  to the  Company in  exchange
therefor,  except that the holding period  of Common Shares allocable to Accrued
Original  Issue  Discount  may  commence  on  the  day  following  the  date  of
conversion.

    If  the Company  arranges for  a Standby  Share Deliverer  to deliver Common
Shares, a Holder  will recognize capital  gain or loss  equal to the  difference
between  the fair market value of such  Common Shares (plus any cash received in
lieu of a fractional Common Share) and  such Holder's adjusted tax basis in  the
LYON.  The Holder's  tax basis in  the Common  Shares received will  be equal to
their fair market value at  the time of conversion,  and the holding period  for
such Common Shares will begin on the day following the date of conversion.

    As  a  result of  these  rules, a  Holder's  receipt of  Common  Shares upon
conversion of a LYON will either be taxable or tax-free, depending on the source
of the Common Shares.  Because the source  of the Common  Shares will depend  on
whether  the  Company, at  its option  (with  the agreement  of a  Standby Share
Deliverer in  the case  of  a Common  Share  Delivery Arrangement),  chooses  to
deliver  the Common Shares or arranges for a Standby Share Deliverer to do so, a
Holder will  have no  control over  whether its  receipt of  Common Shares  upon
conversion  is  taxable or  tax-free. The  Company  will notify  each converting
Holder, through the Conversion Agent, of the  source of the Common Shares on  or
prior  to  the  delivery thereof,  at  which time  the  Holder will  be  able to
determine whether its receipt of the Common Shares is taxable or tax-free.

                                       50
<PAGE>
    PURCHASE AT THE OPTION OF  THE HOLDER.  The tax  treatment of a Holder  that
elects to have a LYON purchased by the Company with respect to the Purchase Date
or,  if  applicable, the  Optional  Purchase Date  will  depend on  the  type of
consideration the Company elects to deliver.

    If the Company elects to pay the  Purchase Price in cash, TDS Common  Equity
Securities  or any combination thereof, a  Holder will recognize capital gain or
loss equal to (i) the sum of any cash received and the fair market value of  any
TDS  Common Equity  Securities received, minus  (ii) such  Holder's adjusted tax
basis in the LYON. The  Holder's tax basis in  any TDS Common Equity  Securities
received  will be equal  to their fair  market value upon  receipt following the
Purchase Date (or Optional Purchase Date),  and the Holder's holding period  for
the TDS Common Equity Securities will begin on the day following such receipt.

    If  the Company elects to pay the  Purchase Price in Common Shares, a Holder
will not recognize gain or loss (except with respect to cash received in lieu of
a fractional Common  Share), and  the Holder's tax  basis in  the Common  Shares
received  will  be the  same as  the Holder's  tax basis  in the  LYON exchanged
therefor (exclusive of any  tax basis allocable to  a fractional Common  Share).
The  holding  period for  the Common  Shares received  will include  the holding
period for the LYON  tendered to the Company  in exchange therefor, except  that
the holding period of Common Shares allocable to Accrued Original Issue Discount
may commence on the day following such exchange.

    If  the Company elects to  pay the Purchase Price  partly in cash and/or TDS
Common Equity Securities and  partly in Common Shares,  a Holder will  recognize
capital  gain (but  not loss) equal  to the  lesser of (i)  the sum  of any cash
received and the fair market value of any TDS Common Equity Securities  received
and (ii) such sum plus the fair market value of the Common Shares received minus
such  Holder's adjusted tax basis in the LYON. The Holder's tax basis in any TDS
Common Equity Securities received will be equal to their fair market value  upon
receipt  following  the  Purchase  Date (or  Optional  Purchase  Date),  and the
Holder's holding period for the TDS  Common Equity Securities will begin on  the
day following such receipt. The Holder's tax basis in the Common Shares received
will  be the  same as  the Holder's  tax basis  in the  LYON exchanged therefor,
decreased by the sum of any cash received  and the fair market value of any  TDS
Common   Equity  Securities  received  and  increased  by  the  amount  of  gain
recognized. The holding period for the  Common Shares received will include  the
holding period for the LYON tendered to the Company in exchange therefor, except
that  the holding  period of Common  Shares allocable to  Accrued Original Issue
Discount may commence on the day following such exchange.

    CASH IN LIEU OF FRACTIONAL  SHARES.  Cash received  in lieu of a  fractional
Common  Share upon  a Disposition of  a LYON should  be treated as  a payment in
exchange for  the fractional  interest in  such Common  Share. Accordingly,  the
receipt  of cash in lieu of a fractional Common Share should generally result in
capital gain  or loss,  if any  (measured  by the  difference between  the  cash
received  for the  fractional Common  Share and  the Holder's  tax basis  in the
fractional Common Share).

CONSTRUCTIVE DIVIDEND

    If at any time the Company makes a distribution of property to  stockholders
that  would be  taxable to  such stockholders  as a  dividend for  United States
Federal  income  tax  purposes  (for  example,  distributions  of  evidences  of
indebtedness  or assets  of the  Company, but  generally not  stock dividends or
rights to  subscribe  for  Common  Shares) and,  pursuant  to  the  antidilution
provisions  of the LYONs,  the Conversion Rate  of the LYONs  is increased, such
increase will likely  result in  taxable income for  the Holders  of the  LYONs.
Similarly, if the Conversion Rate is increased at the discretion of the Company,
such increase will likely result in taxable income for the Holders of the LYONs.

                        TELEPHONE AND DATA SYSTEMS, INC.

    TDS  owned  all  of  the  33,005,877  Series  A  Common  Shares  which  were
outstanding and  all  of  the  95,972  shares  of  Preferred  Stock  which  were
outstanding  as of  March 31, 1995.  TDS also  owned 33,278,278 or  68.2% of the
48,775,305 Common  Shares which  were outstanding  as of  March 31,  1995.  This
Prospectus  covers 750,000 of such Common Shares owned by TDS in connection with
the transactions contemplated by

                                       51
<PAGE>
the Securities Loan Agreement described under "Underwriting." Since TDS is  only
lending such Common Shares to Merrill Lynch under the Securities Loan Agreement,
Merrill Lynch is obligated to return such borrowed Common Shares to TDS.

                                  UNDERWRITING

    Merrill  Lynch  (the "Underwriter")  has agreed,  subject  to the  terms and
conditions  of  the  Purchase  Agreement,  to  purchase  $650,000,000  aggregate
principal  amount  at  maturity of  the  LYONs  from the  Company.  The Purchase
Agreement provides that the Underwriter will  be obligated to purchase all  such
LYONs  if any  are purchased.  The Underwriter has  advised the  Company that it
proposes to offer the  LYONs directly to  the public at  the offering price  set
forth  on the  front cover  page of  this Prospectus.  After the  initial public
offering, the offering price  may be changed. The  LYONs are offered subject  to
receipt  and  acceptance by  the Underwriter  and  to certain  other conditions,
including the right to reject orders in whole or in part.

    The Company has granted the Underwriter an option for 30 days after the date
of this  Prospectus  to  purchase  up to  an  additional  $95,000,000  aggregate
principal  amount at maturity of the LYONs  to cover over-allotments, if any, at
the initial public offering price  less the underwriting discount, plus  accrued
Original  Issue Discount,  if any,  accrued from the  Issue Date,  computed on a
semi-annual bond equivalent basis.

    The Company has agreed  to indemnify the  Underwriter against certain  civil
liabilities,  including liabilities under the  Securities Act, and to contribute
to payments the Underwriter may be required to make in respect thereof.

    The Company has  agreed with  the Underwriter not  to sell,  offer to  sell,
grant  any  option for  the sale  of, or  otherwise dispose  of or  transfer any
securities similar to the LYONs, any Common Shares or any Series A Common Shares
or any  securities convertible  into  or exercisable  or exchangeable  for  such
securities,  Common Shares  or Series A  Common Shares  for a period  of 90 days
after the  date of  this Prospectus  without the  prior written  consent of  the
Underwriter  other  than Common  Shares issuable  upon  the conversion  of LYONs
offered hereby, Common Shares issued or sold pursuant to employee benefit  plans
and dividend reinvestment plans, Common Shares issued upon exercise of currently
outstanding  options or  warrants, or  Common Shares  issued in  connection with
acquisitions of interests in cellular licenses or systems. In addition, TDS  has
agreed  with the Underwriter,  except pursuant to  the Securities Loan Agreement
described below, not to sell, offer to  sell, grant any option for the sale  of,
or  otherwise dispose of or transfer any Common Shares or Series A Common Shares
or any securities  convertible into  or exercisable or  exchangeable for  Common
Shares  or Series A Common Shares for a period of 90 days after the date of this
Prospectus without the prior written consent of the Underwriter.

    In connection with the offering of  the LYONs, TDS and Merrill Lynch  intend
to  enter into  a securities loan  agreement (the  "Securities Loan Agreement"),
which provides that, subject to certain  restrictions and with the agreement  of
TDS,  Merrill Lynch  may from  time to time  borrow, return  and reborrow Common
Shares from TDS; provided,  however, that the number  of Common Shares  borrowed
under  the Securities Loan Agreement  at any time may  not exceed 750,000 (which
number of Common Shares may be reduced from time to time by TDS). Merrill  Lynch
shall  be obligated  generally to return  borrowed securities  on three business
days' notice  from TDS.  The  obligation of  Merrill  Lynch to  return  borrowed
securities  shall be secured  by cash, an  irrevocable letter of  credit or U.S.
Government Obligations, in form satisfactory  to Harris Trust and Savings  Bank,
as  custodian,  in an  amount not  less than  102%  of the  market value  of the
borrowed securities. If  the market value  of the borrowed  securities falls  or
rises  over time, Merrill Lynch may be required to provide additional collateral
or may be entitled to the return of collateral. The recalculation of the  market
value of the borrowed securities will be done on a daily basis. Any fees payable
by  Merrill Lynch under the  Securities Loan Agreement will  be paid directly to
Harris Trust and Savings  Bank, as custodian. The  Securities Loan Agreement  is
intended  to facilitate ordinary trading and market-making activity in the LYONs
by Merrill  Lynch and  may  also be  used by  Merrill  Lynch, as  Standby  Share
Deliverer,  to obtain  Common Shares  deliverable by  it in  connection with any
Common Share Delivery Arrangement entered into with the Company, as described in
"Description of LYONs--Conversion  Rights." The availablility  of Common  Shares
under the Securities Loan Agreement, if any, at any time is, as described above,
not  assured and any such availability does not assure market-making activity in
the LYONs by  Merrill Lynch. This  Prospectus may  be used by  Merrill Lynch  in
connection with the sale of Common Shares borrowed by

                                       52
<PAGE>
Merrill Lynch from TDS under the Securities Loan Agreement. Merrill Lynch is not
under  any obligation  to engage in  market-making activity with  respect to the
LYONs, or  to agree  to any  such  Common Share  Delivery Arrangement,  and  any
market-making,  or activity as a Standby Share Deliverer, actually engaged in by
Merrill Lynch may cease at any time.

    The Underwriter  has  previously  marketed (and  anticipates  continuing  to
market)  securities of issuers under the trademark "LYONs." The LYONs offered by
the Company hereby contain certain terms and provisions which are different from
such other previously  marketed LYONs, the  terms and provisions  of which  also
vary. See "Description of LYONs."

    From  time  to  time the  Underwriter  and  certain of  its  affiliates have
performed, and  may  in the  future  perform, investment  banking  or  financial
advisory services for the Company and TDS.

    Merrill Lynch, as Standby Share Deliverer and at the request of the Company,
may  agree  to  acquire,  through  the delivery  of  Common  Shares,  LYONs upon
conversion by the Holders thereof and  Merrill Lynch may resell such LYONs.  Any
such  sales may be made directly to one or more purchasers at negotiated prices,
at market prices prevailing  at the time  of sale or at  prices related to  such
market  prices. This Prospectus  may be used  by the Standby  Share Deliverer in
connection with such transactions.

    Merrill Lynch may from  time to time offer  Common Shares borrowed from  TDS
under  the  Securities Loan  Agreement  directly to  one  or more  purchasers at
negotiated prices, at market prices prevailing at the time of sale or at  prices
related to such market prices.

                                 LEGAL MATTERS

    Certain  legal matters with respect to the securities of the Company offered
hereunder will be passed upon by Sidley & Austin, Chicago, Illinois. Stephen  P.
Fitzell  and Sherry S. Treston, Secretary and Assistant Secretary, respectively,
of the Company, are partners of Sidley & Austin. Walter C.D. Carlson, a director
of the Company and TDS, and a trustee and beneficiary of the voting trust  which
controls  TDS and the Company, is a partner of Sidley & Austin. Michael G. Hron,
and  William  S.  DeCarlo,  the  Secretary  and  Assistant  Secretary  of   TDS,
respectively,  are partners of  Sidley & Austin. Mayer,  Brown & Platt, Chicago,
Illinois, is acting as  counsel for the Underwriter  in connection with  certain
legal  matters relating to the initial sale  of the LYONs offered hereby. Mayer,
Brown & Platt  from time  to time  acts as counsel  in certain  matters for  the
Company,  TDS and members of the Carlson  family. Debora de Hoyos, the spouse of
Walter C. D. Carlson and a director of American Paging, Inc., a publicly  traded
subsidiary of TDS, is a partner of Mayer, Brown & Platt.

                                    EXPERTS

    The  audited consolidated financial statements and schedule of United States
Cellular Corporation  incorporated by  reference in  this Prospectus  have  been
audited  by Arthur Andersen LLP, independent public accountants, as indicated in
their reports incorporated by reference herein.  Reference is made to the  above
said  report on the consolidated financial  statements of United States Cellular
Corporation which includes  explanatory paragraphs  that describe  uncertainties
discussed  in Note 14 of the Notes  to Consolidated Financial Statements and the
change in the method of accounting for income taxes in 1993 as discussed in Note
9 of the Notes to Consolidated Financial Statements. In their report, that  firm
states that with respect to certain limited partnership interests, their opinion
is  based  on the  reports of  other independent  accountants, namely  Coopers &
Lybrand L.L.P. The text  of these reports is  incorporated by reference in  this
Prospectus.  The combined financial statements incorporated by reference in this
Prospectus have  been  reviewed  for  compilation by  Arthur  Andersen  LLP,  as
indicated in their report incorporated by reference herein. Reference is made to
this   report  which   includes  an   explanatory  paragraph   with  respect  to
uncertainties discussed in Note 7 of  the Notes to Unaudited Combined  Financial
Statements.  The  reports of  other  independent accountants  on  the underlying
financial statements  which have  been combined  are incorporated  by  reference
herein.  The financial  statements referred to  above have  been incorporated by
reference in reliance upon the authority of such firms as experts in  accounting
and auditing in giving said reports.

                                       53
<PAGE>
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    NO  DEALER,  SALESPERSON OR  OTHER PERSON  HAS BEEN  AUTHORIZED TO  GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS  NOT CONTAINED IN THIS PROSPECTUS  IN
CONNECTION  WITH THE OFFERING COVERED BY THIS PROSPECTUS. IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY, TDS OR THE  UNDERWRITER. THIS PROSPECTUS DOES NOT CONSTITUTE  AN
OFFER  TO SELL,  OR A SOLICITATION  OF AN  OFFER TO BUY,  THE SECURITIES OFFERED
HEREBY IN ANY JURISDICTION WHERE,  OR TO ANY PERSON TO  WHOM, IT IS UNLAWFUL  TO
MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY
SALE  MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT
THERE HAS NOT BEEN ANY CHANGE IN THE  FACTS SET FORTH IN THIS PROSPECTUS OR  THE
AFFAIRS OF THE COMPANY OR TDS SINCE THE DATE HEREOF.

                              -------------------

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Available Information..........................           2
Incorporation of Certain Documents By
 Reference.....................................           2
Prospectus Summary.............................           3
Risk Factors...................................          12
Use of Proceeds................................          15
Capitalization.................................          16
Dividend Policy................................          19
Price Range of Common Shares...................          19
Business.......................................          20
Description of LYONs...........................          33
Description of Capital Stock...................          46
Certain Tax Aspects............................          49
Telephone and Data Systems, Inc................          51
Underwriting...................................          52
Legal Matters..................................          53
Experts........................................          53
</TABLE>

                                  $650,000,000
                                     [LOGO]

                                 UNITED STATES
                              CELLULAR CORPORATION
                         LIQUID YIELD OPTION-TM- NOTES
                                    DUE 2015
                          (ZERO COUPON--SUBORDINATED)

                               -----------------

                                   PROSPECTUS

                               -----------------

                              MERRILL LYNCH & CO.

                                  JUNE 7, 1995
                     "LIQUID YIELD OPTION" AND "LYONS" ARE
                    TRADEMARKS OF MERRILL LYNCH & CO., INC.

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