UNITED STATES CELLULAR CORP
S-8, 1996-11-27
RADIOTELEPHONE COMMUNICATIONS
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    As filed with the Securities and Exchange Commission on November 27, 1996

                                            Registration No. 333-
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 ---------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933
                                 ---------------

                       UNITED STATES CELLULAR CORPORATION
             (Exact name of registrant as specified in its charter)

              Delaware                                    62-1147325
    (State or other jurisdiction                      (I.R.S. Employer
  of incorporation or organization)                  Identification No.)

                         8410 West Bryn Mawr, Suite 700
                             Chicago, Illinois                    60631
               (Address of Principal Executive Offices)        (Zip Code)

                       United States Cellular Corporation
                        1997 Employee Stock Purchase Plan
                            (Full title of the plan)

                                H. Donald Nelson
                                    President
                       United States Cellular Corporation
                         8410 West Bryn Mawr, Suite 700
                             Chicago, Illinois 60631
                     (Name and address of agent for service)
                                 (773) 399-8900
                          (Telephone number, including
                        area code, of agent for service)
                                 ---------------

                         CALCULATION OF REGISTRATION FEE


                                    Proposes Maximum   Proposed     Amount of
Title of Securities   Amount to be   Offering Price    Maximum     Registration
to be Registered      Registered      Per Share(1)     Aggregate       Fee
                                                     Offering Price            
  
 Common Shares,
$ 1.00 par value    130,000 shares(2)   $ 28.625      $ 3,721,250    $ 1,128
==================  ==================  =========     ============   =========

(1)      Estimated for the Common  Shares solely for the purpose of  calculating
         the  registration  fee on the basis of the  average of the high and low
         prices  of the  Common  Shares of the  Company  on the  American  Stock
         Exchange on November 22, 1996.

(2)      In addition,  this Registration  Statement also covers an indeterminate
         amount  of  additional   securities  which  may  be  issued  under  the
         above-referenced Plan pursuant to the anti-dilution  provisions of such
         Plan and,  if  interests  in the  above-referenced  Plan are  deemed to
         constitute separate securities, pursuant to Rule 416(c) under the 
         Securities Act of 1933,  this  registration  statement  shall
         also cover an  indeterminate  amount of interests to be offered or sold
         pursuant to the above-referenced Plan.




<PAGE>



                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


Item 1.  Plan Information*

Item 2.  Registrant Information and Employee Plan Annual Information*

*        Information  required by Part I to be  contained  in the Section  10(a)
         prospectus  is omitted from the  Registration  Statement in  accordance
         with  Rule 428  under  the  Securities  Act of 1933,  as  amended  (the
         "Securities Act") and the Note to Part I of Form S-8.





<PAGE>



                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.  Incorporation of Documents by Reference.

                  The following  documents  which have  heretofore been filed by
United States Cellular Corporation (the "Company" or the "Registrant"), with the
Securities and Exchange Commission (the "Commission") pursuant to the Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act"),  are  incorporated  by
reference herein and shall be deemed to be a part hereof:

   1.       The Company's Annual Report on Form 10-K for the year ended 
            December 31, 1995;

   2.       The Company's Quarterly Reports on Form 10-Q for the quarters ended
            March 31, June 30 and September 30, 1996;

   3.       The Company's Current Reports on Form 8-K, dated January 10 and 
            June 21, 1996;

   4.       The description of the Common Shares, par value $1.00 per share 
            ("Common Shares"), of the Company contained in the Company's 
            Amendment No. 2 on Form 8, dated December 28, 1992, to the Company's
            Report on Form 8-A; and

   5.       All other reports filed pursuant to Section 13(a) or 15(d) of the 
            Exchange Act since the end of the fiscal year ended December 31, 
            1995.

                  All  documents,  subsequently  filed by the  Company  with the
Commission  pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act,
prior to the filing of a post-effective amendment to this Registration Statement
which indicates that all securities  offered have been sold or which deregisters
all securities  then remaining  unsold,  shall be deemed to be  incorporated  by
reference  in this  Registration  Statement  and made a part  hereof  from their
respective dates of filing (such documents,  and the documents enumerated above,
being hereinafter referred to as "Incorporated Documents").

                  Any statement  contained in an Incorporated  Document shall be
deemed to be modified or superseded for purposes of this Registration  Statement
to the extent that a  statement  contained  herein or in any other  subsequently
filed  Incorporated  Document  modifies or supersedes such  statement.  Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Registration Statement.

Item 4.  Description of Securities.

                  See Item 3.

Item 5.  Interests of Named Experts and Counsel.

                  The  legality  of the Common  Shares  offered  hereby is being
passed  upon for the  Company  by Sidley & Austin,  One  First  National  Plaza,
Chicago,  Illinois  60603.  The  Company is  controlled  by  Telephone  and Data
Systems,  Inc.  ("TDS") and TDS is  controlled  by a voting  trust.  Walter C.D.
Carlson,  a trustee and  beneficiary  of the voting trust and a director of TDS,
the  Company  and  certain  other  subsidiaries  of TDS,  Michael G.  Hron,  the
Secretary  of TDS and  certain  subsidiaries  of TDS,  William S.  DeCarlo,  the
Assistant Secretary of TDS and certain  subsidiaries of TDS, Stephen P. Fitzell,
the Secretary of the Company and certain other  subsidiaries  of TDS, and Sherry
S.  Treston,   the  Assistant   Secretary  of  the  Company  and  certain  other
subsidiaries of TDS, are partners of Sidley & Austin.


                                      -2-
<PAGE>



Item 6.  Indemnification of Directors and Officers.

                  The Company's Restated Certificate of Incorporation contains a
provision  providing  that no  director  or  officer  of the  Company  shall  be
personally  liable to the Company or its  stockholders  for monetary damages for
breach of  fiduciary  duty as a  director  or  officer  except for breach of the
director's or officer's duty of loyalty to the Company or its stockholders, acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation  of  law,  unlawful  payment  of  dividends,  unlawful  stock
redemptions or repurchases and  transactions  from which the director or officer
derived an improper personal benefit.

                  Section 145 of the General Corporation Law of Delaware permits
indemnification  of directors,  officers and  employees of a  corporation  under
certain  conditions  and  subject  to  certain  limitations.  Article  XI of the
Company's Restated Certificate of Incorporation, as amended, contains provisions
for the  indemnification  of  directors,  officers and  employees of the Company
within the limitations permitted by Section 145.

                  Section  145  of  the  General  Corporation  Law  of  Delaware
contains  provisions  permitting (and, in some situations,  requiring)  Delaware
corporations  such as the Company to provide  indemnification  to their officers
and directors for losses and  litigation  expense  incurred in connection  with,
among other things, their service to the corporation in those capacities.  Among
other things, these provisions provide that the Company is required to indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative  or  investigative  (including any action by or in the
right of the Company) (a "Proceeding") by reason of the fact that he is or was a
director,  officer  or  employee  of the  Company,  or is or was  serving at the
request  of  the  Company  as  a  director,   officer  or  employee  of  another
corporation,  partnership,  joint venture,  trust or other enterprise (including
service with respect to any employee benefit plan) against  expenses  (including
attorney's fees),  judgments,  fines, ERISA excise taxes,  penalties and amounts
paid in settlement  actually and reasonably  incurred by him in connection  with
such  Proceeding  to  the  fullest  extent  permitted  by the  Delaware  General
Corporation  Law, as the same exists or may be amended  (but, in the case of any
such  amendment,  only to the extent that such amendment  permits the Company to
provide  broader  indemnification  rights than such law permitted the Company to
provide prior to such amendment). These provisions also provide for the advance
payment of fees and expenses  reasonably  incurred by the director or officer in
defense of any such  Proceeding,  subject to  reimbursement  by the  director or
officer if it is  ultimately  determined  that such  officer or  director is not
entitled to be indemnified by the Company.

                  The Company has directors' and officers'  liability  insurance
which  provides,  subject to  certain  policy  limits,  deductible  amounts  and
exclusions, coverage for all persons who have been, are or may in the future be,
directors or officers of the Company,  against  amounts  which such persons must
pay resulting  from claims  against them by reason of their being such directors
or officers during the policy period for certain breaches of duty,  omissions or
other acts done or wrongfully attempted or alleged.

Item 7.  Exemption from Registration Claimed.

                  Not Applicable.

Item 8.  Exhibits.

                  The exhibits  accompanying  this  Registration  Statement  are
listed  on the  accompanying  Exhibit  Index.  The  Plan is not  intended  to be
qualified under Section 401(a) of the Internal Revenue Code.

Item 9.  Undertakings.

                  The Company hereby undertakes:

                  1.       To file, during any period in which offers or sales 
                           are being made, a post-effective amendment to this 
                           Registration Statement:

                                      -3-
<PAGE>



                           (a)      To include any prospectus required by 
                                    Section 10(a)(3) of the Securities Act;

                           (b)      To reflect in the prospectus any facts or 
                                    events arising after the effective date of
                                    the Registration Statement (or the most 
                                    recent post-effective amendment thereof)
                                    which, individually or in the aggregate, 
                                    represent a fundamental change in the
                                    information set forth in the Registration 
                                    Statement.  Notwithstanding the
                                    foregoing, any increase or decrease in the 
                                    volume of securities offered (if the total
                                    dollar value of securities offered would not
                                    exceed that which was registered) and
                                    any deviation from the low or high end of 
                                    the estimated maximum offering range
                                    may be reflected in the form of prospectus 
                                    filed with the Commission pursuant
                                    to Rule 424(b) if, in the aggregate, the 
                                    changes in volume and price represent no
                                    more than a 20 percent change in the maximum
                                    aggregate offering price set forth
                                    in the "Calculation of Registration Fee" 
                                    table in the effective registration
                                    statement;

                           (c)      To include  any  material  information  with
                                    respect  to the  plan  of  distribution  not
                                    previously  disclosed  in  the  Registration
                                    Statement  or any  material  change  to such
                                    information in the Registration Statement;

                           Provided, however, that paragraphs 1.(a) and 1.(b) do
                           not apply if the information  required to be included
                           in a post-effective  amendment by those paragraphs is
                           contained  in periodic  reports  filed by the Company
                           pursuant  to  Section  13 or  Section  15(d)  of  the
                           Exchange  Act that are  incorporated  by reference in
                           the Registration Statement.

                  2.       That,  for the purpose of  determining  any liability
                           under the  Securities  Act, each such  post-effective
                           amendment  shall be deemed  to be a new  registration
                           statement relating to the securities offered therein,
                           and the  offering  of such  securities  at that  time
                           shall be deemed to be the initial bona fide  offering
                           thereof.

                  3.       To   remove   from   registration   by   means  of  a
                           post-effective  amendment  any of the  Common  Shares
                           being  registered  hereby which remain  unsold at the
                           termination of the offering.

                  4.       That, for the purposes of  determining  any liability
                           under  the   Securities   Act,  each  filing  of  the
                           Company's  Annual Report pursuant to Section 13(a) or
                           Section  15(d)  of  the  Exchange  Act  (and,   where
                           applicable, each filing of an employee benefit plan's
                           annual  report  pursuant  to  Section  15(d)  of  the
                           Exchange  Act) that is  incorporated  by reference in
                           the  registration  statement  shall be deemed to be a
                           new registration statement relating to the securities
                           offered therein,  and the offering of such securities
                           at that time shall be deemed to be the  initial  bona
                           fide offering hereof.

 

                                      -4-
<PAGE>

                 5.       That, insofar as indemnification for liabilities 
                           arising under the Securities Act may be
                           permitted to directors, officers and controlling 
                           persons of the Company pursuant to the foregoing 
                           provisions, or otherwise, the Company has been 
                           advised that in the opinion of the Commission such 
                           indemnification is against public policy as expressed
                           in the Securities Act and is, therefore, 
                           unenforceable.  In the event that a claim for 
                           indemnification against such liabilities (other than 
                           the payment by the Company of expenses incurred or 
                           paid by a director, officer or controlling person of 
                           the Company in the successful defense of any
                           action, suit or proceeding) is asserted by such 
                           director, officer or controlling person in
                           connection with the securities being registered, the 
                           Company will, unless in the opinion of its counsel 
                           the matter has been settled by controlling precedent,
                           submit to a court of appropriate jurisdiction the 
                           question whether such indemnification by it is 
                           against public policy as expressed in the Securities 
                           Act and will be governed by the final adjudication of
                           such issue.


                                      -5-

<PAGE>

                                   SIGNATURES


                  Pursuant to the  requirements  of the  Securities Act of 1933,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-8 and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized,  in the City of Chicago,  State of Illinois, on the 27th day of
November, 1996.

                                         UNITED STATES CELLULAR CORPORATION


                                         By:       /s/ H. Donald Nelson
                                                   --------------------------
                                                   H. Donald Nelson
                                                   President

                  Pursuant to the  requirements  of the  Securities Act of 1933,
this  Registration  Statement  has been signed by the  following  persons in the
capacities indicated and on the 27th day of November, 1996.



/s/ LeRoy T. Carlson, Jr.               Chairman and Director
- --------------------------
LeRoy T. Carlson, Jr.

/s/ H. Donald Nelson                    President (Principal Executive
- --------------------------              Officer) and Director
H. Donald Nelson

/s/ LeRoy T. Carlson                    Director
- --------------------------
LeRoy T. Carlson

/s/ Murray L. Swanson                   Director
- --------------------------
Murray L. Swanson

                                        Director
- --------------------------
Paul-Henri Denuit

/s/ Allan Z. Loren                      Director
- --------------------------
Allan Z. Loren

/s/ Walter C.D. Carlson                 Director
- --------------------------
Walter C.D. Carlson

/s/ Kenneth R. Meyers                   Vice President-Finance and Treasurer
- --------------------------              (Principal Financial Officer)
Kenneth R. Meyers

/s/ Phillip A. Lorenzini                Controller (Principal Accounting
- --------------------------              Officer)
Phillip A. Lorenzini

                                      -6-
<PAGE>


                                  EXHIBIT INDEX


                  The  following  documents are filed  herewith or  incorporated
                  herein by reference.

 Exhibit
   No.                     Description
- --------                   -----------
   4.1            Restated Certificate of Incorporation, as amended, of the 
                  Company (Incorporated herein by reference to Exhibit 2(a) to 
                  Amendment No. 2 on Form 8 dated December 28, 1992 to the
                  Company's Report on Form 8-A).

   4.2            Restated  Bylaws,  as amended,  of the  Company  (Incorporated
                  herein by reference to Exhibit 2(b) to Amendment No. 2 on Form
                  8 dated  December  28,  1992 to the  Company's  Report on Form
                  8-A).

   5              Opinion of Sidley & Austin.

  23.1            Consent of Independent Public Accountants.

  23.2            Consents of Independent Accountants.

  23.3            Consent of Sidley & Austin (contained in Exhibit 5 hereto).

  99.1            United States Cellular Corporation 1997 Employee Stock 
                  Purchase Plan.


                                      -7-

<PAGE>




                                                               EXHIBIT 5



                                 SIDLEY & AUSTIN
                            ONE FIRST NATIONAL PLAZA
                             CHICAGO, ILLINOIS 60603




                                November 27, 1996




United States Cellular Corporation
Suite 700
8410 West Bryn Mawr Avenue
Chicago, Illinois  60631

                  Re:      United States Cellular Corporation
                           Registration Statement on Form S-8

Gentlemen:

                  We are  counsel  to  United  States  Cellular  Corporation,  a
Delaware  corporation  (the  "Company"),  and have  represented  the  Company in
connection  with the  Registration  Statement  on Form  S-8  (the  "Registration
Statement")  being  filed  by the  Company  with  the  Securities  and  Exchange
Commission under the Securities Act of 1933, as amended (the "Securities  Act"),
with respect to the offer and sale of 130,000 common shares, par value $1.00 per
share (the  "Shares"),  of the Company  pursuant to the United  States  Cellular
Corporation 1997 Employee Stock Purchase Plan (the "Plan").

                  In rendering this opinion,  we have examined and relied upon a
copy  of  the  Plan  and  the  Registration  Statement,  including  the  related
Prospectus  dated  the date  hereof.  We have  also  examined  and  relied  upon
originals,  or  copies  of  originals  certified  to our  satisfaction,  of such
agreements,   documents,  certificates  and  other  statements  of  governmental
officials and other  instruments,  and examined  such  questions of law and have
satisfied  ourselves as to such matters of fact, as we have considered  relevant
and necessary as a basis for this opinion.  We have assumed the  authenticity of
all documents  submitted to us as originals,  the genuineness of all signatures,
the legal capacity of all natural  persons and the conformity  with the original
documents of any copies thereof submitted to us for our examination.

                  Based on the foregoing, we are of the opinion that:

                  1.       The Company is duly incorporated and validly existing
under the laws of the State of Delaware; and

                  2.  Each  Share  will  be  legally  issued,   fully  paid  and
nonassessable  when: (i) the Registration  Statement shall have become effective
under the  Securities  Act; (ii) such Share shall have been duly issued and sold
in the manner  contemplated  by the Plan;  and (iii) a certificate  representing
such Share shall have been duly executed,  countersigned and registered and duly
delivered to the purchaser  thereof against payment of the agreed  consideration
therefor (not less than the par value thereof) in accordance with the Plan.

                  We do not find it  necessary  for the purposes of this opinion
to cover,  and  accordingly we express no opinion as to, the  application of the
securities or "Blue Sky" laws of the various states to the sale of the Shares.

<PAGE>

United States Cellular Corporation
November 27, 1996
Page 2

                  This opinion is limited to the Securities Act and the Delaware
General Corporation Law.

                  The Company is controlled by Telephone and Data Systems,  Inc.
("TDS") and TDS is controlled by a voting trust.  Walter C.D. Carlson, a trustee
and  beneficiary  of the voting  trust and a director  of TDS,  the  Company and
certain other  subsidiaries  of TDS,  Michael G. Hron,  the Secretary of TDS and
certain  subsidiaries of TDS, William S. DeCarlo, the Assistant Secretary of TDS
and certain  subsidiaries  of TDS,  Stephen P.  Fitzell,  the  Secretary  of the
Company  and certain  other  subsidiaries  of TDS,  and Sherry S.  Treston,  the
Assistant  Secretary of the Company and certain other  subsidiaries  of TDS, are
partners of this Firm.

                  We hereby  consent to the filing of this opinion as an exhibit
to the  Registration  Statement  and to all  references to our Firm in or made a
part of the Registration Statement, including the related Prospectus.

                                Very truly yours,



                                 SIDLEY & AUSTIN





<PAGE>




                                                               EXHIBIT 23.1





                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


                  As independent  public  accountants,  we hereby consent to the
incorporation  by  reference in this Form S-8  Registration  Statement of United
States  Cellular  Corporation  of our reports  dated  February 6, 1996, on the
consolidated  financial  statements and financial statement schedules of United
States Cellular Corporation and Subidiaries, included or incorporated by 
by reference in the United States Cellular Corporation Form 10-K for the year 
ended December 31, 1995, and to the incorporation by reference in this Form S-8
Registration  Statement of our  compilation  report dated February 9, 1996, 
on the combined financial statements of the Los Angeles SMSA Limited 
Partnership, the Nashville/Clarksville MSA Limited  Partnership and the Baton
Rouge MSA Limited Partnership, included in the United States Cellular 
Corporation Form 10-K for the year ended December 31, 1995.  We also consent to 
all references to our Firm included in this Form S-8 Registration Statement.



                                            ARTHUR ANDERSEN LLP





Chicago, Illinois
November 26, 1996



<PAGE>




                                                               EXHIBIT 23.2


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the incorporation by reference in this
Registration Statement on Form S-8 of our report dated January 25, 1996, 
relating to the financial statements of Los Angeles SMSA Limited Partership,
appearing on page 32 of the United States Cellular Corporation Annual Report on
Form 10-K for the year ended December 31, 1995.

PRICE WATERHOUSE LLP

San Francisco, California
November 26, 1996


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Form S-8  Registration  Statement of United States  Cellular  Corporation of our
report dated February 17, 1995, of our audits of the financial statements of the
Los Angeles SMSA Limited  Partnership  as of December 31, 1994,  and for each of
the two years in the period  ended  December  31,  1994,  included in the United
States  Cellular  Corporation  Annual  Report  on Form  10-K for the year  ended
December 31, 1995;  such financial  statements  were not included  separately in
such Form 10-K.

                                                  COOPERS & LYBRAND L.L.P.
Newport Beach, California
November 22, 1996


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Form S-8  Registration  Statement of United States  Cellular  Corporation of our
report   dated  February  9,  1996,  February  10, 1995 and  February 11, 1994,
respectively,   on   our   audits   of   the   financial   statements   of   the
Nashville/Clarksville   MSA     Partnership as of December 31, 1995, 1994 and
1993 and for the years ended December 31, 1995,  1994 and 1993,  included in the
United States Cellular Corporation Annual Report on Form 10-K for the year ended
December 31, 1995;  such financial  statements  were not included  separately in
such Form 10-K.

                                                  COOPERS & LYBRAND L.L.P.
Atlanta, Georgia
November 26, 1996


CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby consent to the incorporation by reference in this
Form S-8 Registration Statement of United States Cellular Corporation of our
report  dated February 9, 1996, February 10, 1995 and February 11, 1994,
respectively, on our audits of the financial statements of the Baton Rouge MSA
Partnership as of December 31, 1995, 1994 and 1993 and for the years
ended December 31, 1995, 1994 and 1993, included in the United States Cellular
Corporation Annual Report on Form 10-K for the year ended December 31, 1995; 
such financial statements were not included separately in such Form 10-K.

                                                  COOPERS & LYBRAND, L.L.P.

Atlanta, Georgia
November 26, 1996

<PAGE>





                                                               EXHIBIT 99.1

                       UNITED STATES CELLULAR CORPORATION

                        1997 EMPLOYEE STOCK PURCHASE PLAN


SECTION 1.  ESTABLISHMENT; PURPOSE; SCOPE.

                  United States Cellular Corporation hereby establishes the 
United States Cellular Corporation 1997 Employee Stock Purchase Plan to 
encourage and facilitate the purchase of Common Shares of the Company by 
eligible employees.  The Plan is intended to provide a further incentive for 
eligible employees to promote the best interests of the Controlled Group and an 
additional opportunity to participate in its economic progress.  It is the 
intention of the Company to have the Plan qualify as an "employee stock purchase
plan" within the meaning of section 423 of the Internal Revenue Code of 1986, as
amended (the "Code"), and provisions of the Plan shall be construed in a manner
consistent with the Code.


SECTION 2.  DEFINITIONS; CONSTRUCTION.

                  As used in this Plan, as of any time of reference, and unless 
the context otherwise requires:

                  (a)      "Affiliate" means any trade or business entity which 
is a member of the same controlled group (as described in section 414(b) and (c)
of the Code) with Telephone and Data Systems, Inc. ("TDS"), any organization 
that is a member of an affiliated service group (as described in section 414(m)
of the Code) with TDS or such a trade or business, or any other entity required
to be aggregated with TDS pursuant to final regulations under section 414(o) of
the Code.

                  (b)      "Benefits Representative" means the Benefits 
Department of TDS located in Middleton, Wisconsin, or such other person or
persons designated by the Committee to assist the Committee with the
administration of the Plan.

                  (c)      "Board" means the Board of Directors of the Company 
as from time to time constituted.

                  (d)      "Common Shares" means the common shares of the 
Company, par value $1.00 per share.

                  (e)      "Company" means United States Cellular Corporation, 
a Delaware corporation, and any successor thereto.

                  (f)      "Compensation" means an employee's "Compensation" as 
defined in Section 4.2(a) of the Telephone and Data Systems, Inc. Tax-Deferred 
Savings Plan, as amended from time to time, determined without regard to the 
limitation on compensation which is taken into account under such plan pursuant
to section 401(a)(17) of the Code.

                  (g)      "Controlled Group" means the Company and its
Subsidiaries.

                  (h)      "Effective Date" means January 1, 1997.

                  (i)      "Employee Stock Purchase Account" means the account 
established pursuant to Section 5(c) of the Plan to hold a Participant's payroll
deduction contributions.


<PAGE>

                  (j)      "Employer" means the Company and any corporation that
is a member of the Controlled Group that adopts the Plan as of the effective 
date, with the prior approval of the Company, and each corporation which 
subsequently becomes a member of the Controlled Group and adopts the Plan, with 
the prior approval of the Committee.

                  (k)      "Entry Date" means January 1, 1997, and each 
subsequent April 1, July 1, October 1 and January 1.

                  (l)      "Participant" means any employee of an Employer who 
meets the eligibility requirements of Section 4, and has elected to participate 
in the Plan as described in such Section.  An individual shall cease to be
a Participant as of the date he terminates employment with all Employers and 
Affiliates, for whatever reason.

                  (m)      "Plan" means the United States Cellular Corporation 
1997 Employee Stock Purchase Plan herein set forth, and any amendment or 
supplement thereto.

                  (n)      "Purchase Date" means June 30, 1997, December 31, 
1997, June 30, 1998 or December 31, 1998, as the case may be.

                  (o)      "Purchase Period" means a semi-annual period ending 
on a Purchase Date.

                  (p)      "Purchase Price" means, with respect to a Purchase
Date, 85 percent of the closing price of a Common Share on the American Stock 
Exchange on such date, or if such date is not a trading day, 85 percent
of the closing price of a Common Share on the American Stock Exchange on the 
next preceding trading day; provided that if such price includes a fraction of 
a cent, the Purchase Price shall be rounded up to the next whole cent.

                  (q)      "Subsidiary" means, with respect to an entity, a 
corporation (other than the entity) in an unbroken chain of corporations 
beginning with the entity if each of the corporations other than the last 
corporation in the unbroken chain owns stock possessing 50 percent or more of 
the total combined voting power of all classes of stock in one of the other 
corporations in such chain.

                  (r)      "Termination Date" means the earliest of (i) December
31, 1998, (ii) such earlier date on which the Board terminates the Plan and 
(iii) the Purchase Date on which all shares available for issuance under the
Plan shall have been purchased by Participants under the Plan.

The masculine gender, when appearing in this Plan, shall be deemed to include 
the feminine gender unless the context clearly indicates to the contrary.  The 
words "hereof," "herein," and "hereunder," and other similar compounds of
the word "here," shall mean and refer to the entire Plan and not to any 
particular provision or section of this document.


SECTION 3.  ADMINISTRATION.

                  This Plan shall be administered by the 1997 Employee Stock 
Purchase Plan Committee (hereinafter referred to as the "Committee"), the 
members of which shall be individuals selected by the Board who do not satisfy
the eligibility requirements of Section 4 hereunder.  The Committee shall be 
comprised of LeRoy T. Carlson, Jr. and Murray L. Swanson.  Subject to the 
express provisions hereof, the Committee shall have complete authority to
interpret this Plan, to prescribe, amend and rescind rules and regulations 
relating to it and to make all other determinations necessary or advisable for 
the administration of this Plan.  The Committee's determinations on the
matters referred to in this paragraph shall be conclusive.  No member of the 
Committee shall be personally liable for any decision or determination made in 
good faith under the Plan.

                                      -2-
<PAGE>

SECTION 4.  ELIGIBILITY AND PARTICIPATION.

                  (a)      Any employee of an Employer shall be eligible to 
participate in the Plan as of the first Entry Date following such employee's 
satisfaction of the eligibility service requirement, or, if later, the first 
Entry Date following the date on which the employee's Employer adopted the Plan.
For purposes of this subsection, an Employee shall have satisfied the 
eligibility service requirement if he has completed at least three months of
continuous service with an Employer.  For the sole purpose of calculating length
of service under the Plan, employees shall be credited with service for an 
Employer, an Affiliate and any other member of the Controlled Group (even though
such service may have been performed prior to the Company's acquisition of such 
member or prior to the time such Affiliate became an Affiliate).  No eligibility
provision hereof shall permit or deny participation in the Plan in a manner
contrary to the applicable requirements of the Code and the regulations 
promulgated thereunder.

                  (b)      At least 15 days (or such other period as may be 
prescribed by the Committee) prior to the first Entry Date as of which an 
employee is eligible to participate in the Plan as described in subsection (a) 
of this Section, the employee shall execute and deliver to the Benefits 
Representative an application on the prescribed form specifying his chosen rate 
of payroll deduction contributions described in Section 5.  Such application 
shall authorize his Employer to reduce the employee's Compensation by the amount
of any such payroll deduction contributions.  The application shall also 
evidence the employee's acceptance of and agreement to all provisions of this 
Plan.  An employee who fails timely to file an application described in this 
subsection shall not be eligible to commence participation in the Plan as of any
subsequent Entry Date.

                  (c)      If a Participant is transferred from one Employer to 
another Employer, such transfer shall not terminate the Participant's 
participation in the Plan.  Such transferred employee may continue to make 
payroll deduction contributions under the Plan provided such Participant 
completes such forms as the Committee may require, if any, in the time and 
manner prescribed by the Committee.

                  (d)      If an individual terminates employment with all 
Employers and Affiliates so as to discontinue participation in the Plan, and 
such individual is subsequently reemployed by an Employer, such individual
shall be required to satisfy the eligibility service requirement described in 
subsection (a) of this Section as if he were a new employee.

                  (e)      Notwithstanding anything herein to the contrary, no 
employee shall be entitled to participate in the Plan if such employee, 
immediately after the grant of an option would own shares (including shares 
which may be purchased under the Plan) possessing five percent or more of the 
total combined voting power or value of all classes of stock of the Company, any
of its Subsidiaries, TDS or any of TDS' Subsidiaries actually issued and
outstanding immediately after such grant.  For purposes of the foregoing 
sentence, the rules of stock attribution set forth in section 424(d) of the Code
shall apply in determining share ownership.  In addition, no member of the
Committee shall be eligible to participate in the Plan.


SECTION 5.  PARTICIPANT CONTRIBUTIONS.

                  (a)      Each Participant may elect, in the manner described 
in Section 4, to make payroll deduction contributions under the Plan in an 
amount equal to a whole percentage not less than 1 and not more than 15 percent
of such Participant's Compensation for each payroll period, beginning with the 
first pay date which occurs on or after the Entry Date as of which such 
Participant commences participation in the Plan.

                  (b)      At least 15 days (or such other period as may be 
prescribed by the Committee) prior to any Entry Date, a Participant shall have 
the right to elect to decrease his designated rate of payroll deductions under 
the Plan by executing and delivering to the Benefits Representative an 
application on the prescribed form specifying his chosen rate of payroll 
deduction contributions.  An election by a Participant to decrease his 
designated rate of payroll

                                      -3-
<PAGE>

deductions to 0% of his Compensation shall be deemed an election to abandon his 
right to purchase Common Shares under the Plan, as described in Section 8.  A 
Participant shall not have the right to elect to increase his designated rate
of payroll deductions under the Plan.

                  (c)      All payroll deductions in the possession of the 
Company shall be segregated from the general funds of the Company.  The 
Committee shall cause to be established a separate Employee Stock Purchase
Account on behalf of each Participant to hold his payroll deduction 
contributions made under the Plan.  Such accounts shall be solely for accounting
purposes, and there shall be no segregation of assets among the separate 
accounts.  Such accounts shall not be credited with interest or other investment
earnings.  Each Employee Stock Purchase Account shall be restricted to the uses 
provided herein until such time as the Company issues certificates to 
Participants purchasing Common Shares under the Plan.


SECTION 6.  PURCHASE OF COMMON SHARES.

                  (a)      Subject to a Participant's right of abandonment 
described in Section 8 of the Plan, the balance of each Participant's Employee 
Stock Purchase Account shall be applied on each Purchase Date to purchase
the number of whole Common Shares determined by dividing the balance of such 
Participant's Employee Stock Purchase Account as of such date by the Purchase 
Price.  The Participant's Employee Stock Purchase Account shall be debited 
accordingly.  No fractional shares shall be issued under the Plan.  Any balances
remaining in Participants' accounts attributable to fractional shares shall 
remain credited to such accounts so that such remaining balances shall
be available to purchase shares on the next Purchase Date; provided that such 
amounts shall be refunded to Participants upon termination of the Plan.

                  (b)      If the employment of an individual who is a 
Participant in the Plan is transferred to an Affiliate that is not an Employer, 
then the Participant's payroll deductions shall be suspended and the balance of 
the Participant's Employee Stock Purchase Account shall be applied to purchase 
Common Shares on the Purchase Date next occurring after the effective date of 
such transfer, except to the extent the individual abandons his election to
purchase Common Shares as described in Section 8.  Upon the Participant's 
transfer from such Affiliate back to an Employer, the Participant's payroll 
deduction contributions shall resume in accordance with the most recent election
made by the Participant pursuant to Section 5, provided such Participant 
completes such forms as the Committee may require, if any, in the time and
manner prescribed by the Committee.

                  (c)      Upon termination of employment because of the 
Participant's retirement, the balance of the Participant's Employee Stock 
Purchase Account shall be refunded to the Participant as soon as 
administratively practicable following such termination of employment; provided,
however, that if the date of such termination of employment occurs during the 
three-month period ending on the next Purchase Date, the balance of the 
Participant's Employee Stock Purchase Account shall be applied to purchase 
Common Shares for the Participant as of the Purchase Date next occurring after 
the Participant's retirement, unless the Participant elects, in the manner 
prescribed by the Committee, to abandon all or a portion of such purchase of
Common Shares on or before the earlier of the 15th day (or such shorter period 
prescribed by the Committee) prior to the Purchase Date next occurring after the
Participant's retirement.

                  (d)      Upon termination of employment because of the 
Participant's death, the balance of the Participant's Employee Stock Purchase 
Account, after crediting such account with payroll deductions for any
Compensation due and owing, shall be applied to purchase Common Shares for the 
beneficiary designated by the Participant in accordance with procedures 
prescribed by the Committee, or if no such beneficiary designation is in
effect with respect to such Participant, the Participant's estate, as of the 
Purchase Date next occurring after the Participant's death, unless the 
Participant's designated beneficiary or estate, as the case may be, elects, in 
the manner prescribed by the Committee, to abandon all or a portion of such 
purchase of Common Shares on or before the earlier of (i) the 15th day (or such 
shorter period prescribed by the Committee) prior to the Purchase Date next 
occurring

                                      -4-
<PAGE>

after the Participant's death and (ii) the 90th day after the Participant's 
death, or such other period as established by the Committee.

                  (e)      Upon termination of employment with all Employers for
any reason other than as a result of a transfer of employment to an Affiliate as
described in subsection (b) of this Section, retirement as described in
subsection (c) of this Section, or death as described in subsection (d) of this
Section, the Participant's participation in the Plan shall cease and the entire 
balance of the Participant's Employee Stock Purchase Account shall be refunded
to him as soon as administratively practicable.

                  (f)      Notwithstanding any provision of this Plan to the 
contrary, if the number of shares to be purchased by a Participant on any 
Purchase Date is less than ten, the Participant shall not be permitted to 
purchase any Common Shares as of such Purchase Date.  The balance remaining in 
such Participant's Employee Stock Purchase Account shall be treated in the same 
manner as account balances attributable to fractional shares, as described in
subsection (a) of this Section.

                  (g)      Notwithstanding any provision of this Plan to the 
contrary, a Participant shall in no event be permitted to purchase in any 
calendar year more than the number of shares determined by dividing $25,000 by 
the closing price of a Common Share on the American Stock Exchange on the 
Effective Date (or if such date is not a business day, the first day preceding 
such date that is a business day).  Any portion of the balance of a 
Participant's Employee Stock Purchase Account in excess of the amount necessary
to purchase shares on a Purchase Date in excess of the foregoing limitation 
shall be treated in the same manner as account balances attributable to 
fractional shares, as described in subsection (a) of this Section.  The maximum 
share limitation prescribed by this Section shall be subject to adjustment as 
described in Section 11.

                  (h)      Notwithstanding any provision of the Plan to the 
contrary, the maximum number of shares which shall be available for purchase 
under the Plan shall be 130,000 Common Shares, subject to adjustment as
provided in Section 11.  The Common Shares to be sold under this Plan may, at 
the election of the Company, be treasury shares, shares originally issued for 
such purpose or shares purchased by the Company.  In the event the amount of 
shares to be purchased on behalf of all Participants collectively exceeds the 
shares available for purchase under the Plan, the number of Common Shares to be
purchased by each Participant under this Section shall be reduced in the manner 
prescribed by this subsection, or such other method which the Committee 
determines to be equitable, in its sole discretion.  The Committee shall 
determine the deferral percentage (referred to herein as the "maximum
deferral percentage") permissible for Participants under which the amount of 
shares to be purchased on behalf of all Participants collectively equals the 
shares available for purchase under the Plan.  Such maximum deferral percentage
need not be expressed as a whole percentage.  The payroll deduction 
contributions made by each Participant whose elected deferral percentage 
described in Section 5(a) is higher than such maximum deferral percentage shall 
be reduced so that each such Participant's deferral percentage equals such 
maximum deferral percentage, and each such Participant's excess payroll 
deduction contributions shall be refunded to such Participant as soon as 
administratively practicable.

                  (i)      Notwithstanding any provision contained herein to the
contrary, no Participant shall be granted an option to purchase shares under the
Plan that permits the Participant to purchase shares in any calendar year under 
the Plan and other employee stock purchase plans (within the meaning of section
423 of the Code) of the Company, its Subsidiaries, TDS and TDS' Subsidiaries
with an aggregate fair market value (determined at the time such option is 
granted) in excess of $25,000, all determined in the manner provided by section 
423(b)(8) of the Code. Any portion of the balance of a Participant's Employee 
Stock Purchase Account that is not applied to purchase Common Shares due to the 
application of this subsection shall be treated in the same manner as amounts 
attributable to fractional shares, as described in subsection (a) of this
Section.

                                      -5-

<PAGE>

SECTION 7.  ISSUANCE OF CERTIFICATES.

                  As soon as administratively practicable after each Purchase 
Date, the Company shall purchase or issue Common Shares, in its sole discretion,
and each Participant shall be issued a certificate representing the Common 
Shares purchased by him under the Plan on such date.   Shares to be delivered to
a Participant under the Plan shall be registered in the name of the Participant
or, if the Participant so directs by written notice to the Benefits
Representative prior to the issuance thereof, in the names of the Participant 
and one other person as the Participant may designate, as joint tenants with 
right of survivorship.  Such a joint tenancy designation shall not apply to 
shares purchased after a Participant's death by the Participant's beneficiary or
estate, as the case may be.


SECTION 8.  PARTICIPANT'S RIGHT TO ABANDON PURCHASE OF SHARES.

                  At any time during a Purchase Period, but in no event later 
than 15 days (or such shorter period prescribed by the Committee) prior to a 
Purchase Date, a Participant may elect to abandon his election to purchase
Common Shares under the Plan.  Such abandonment election shall be made on forms 
prescribed by the Committee and delivered to the Benefits Representative.  Upon
a Participant's election to abandon pursuant to this Section, the amount
credited to the Participant's Employee Stock Purchase Plan Account shall be
refunded to the Participant as soon as is administratively practicable, and such
Participant's participation in the Plan shall be terminated.


SECTION 9.        SUSPENSION ON ACCOUNT OF EMPLOYEE'S HARDSHIP WITHDRAWAL.

                  If a Participant makes a hardship withdrawal from the 
Telephone and Data Systems, Inc. Tax-Deferred Savings Plan or any other plan 
with a cash or deferred arrangement qualified under section 401(k) of the
Code which plan is sponsored, or participated in, by any Employer, such 
Participant shall be suspended from making payroll deductions under this Plan 
for a period of twelve months from the date of such withdrawal.  The balance of
such Participant's Employee Stock Purchase Account shall be applied to purchase 
Common Shares on the Purchase Date next occurring after the effective date of 
such withdrawal, except to the extent the Participant abandons his election to 
purchase Common Shares as described in Section 8, or discontinues participation 
in this Plan on account of the Participant's termination of employment.  After 
the expiration of such twelve-month period, the Participant's payroll deduction 
contributions shall automatically resume in accordance with the most recent 
election made by the Participant pursuant to Section 5, unless he has abandoned
his election to purchase Common Shares as described in Section 8.


SECTION 10.  RIGHTS NOT TRANSFERABLE.

                  The right to purchase Common Shares under this Plan shall not 
be transferable by any Participant other than by will or the laws of descent and
distribution, and must be exercisable, during his lifetime, only by the
Participant.


SECTION 11.  CHANGES IN THE COMPANY'S CAPITAL STRUCTURE.

                  (a)      The existence of the Plan shall not affect in any way
the right or power of the Company or its shareholders to make or authorize any 
adjustment, recapitalization, reorganization or other change in the Company's 
capital structure or its business, or any merger or consolidation of the 
Company, or any issue of bonds, debentures, preferred or prior preference stock
that affects the Common Shares or the rights thereof, or the dissolution
or liquidation of the Company, or any sale or transfer of all or any part of its
assets or business, or any other corporate act or proceeding, whether of a 
similar character or otherwise.

                                      -6-
<PAGE>

                  (b)      If, during the term of the Plan, the Company shall 
effect (i) a distribution or payment of a dividend on its Common Shares in 
shares of the Company, (ii) a subdivision of its outstanding Common Shares by
a stock split or otherwise, (iii) a combination of the outstanding Common Shares
into a smaller number of shares by a reverse stock split or otherwise, or (iv) 
an issuance by reclassification or other reorganization of its Common Shares
(other than by merger or consolidation) of any shares of the Company, then each 
Participant shall be entitled to receive upon the purchase of shares pursuant to
this Plan such shares of the Company which the Participant would have owned
or would have been entitled to receive after the happening of such event had the
Participant purchased Common Shares pursuant to the Plan immediately prior to 
the happening of such event.  If any other event shall occur that, in the
judgment of the Board, necessitates adjusting the Offering Price, the number of 
Common Shares offered or other terms of the Plan, the Board shall take any 
action that in its judgment shall be necessary to preserve each Participant's
rights substantially proportionate to the rights existing prior to such event.  
To the extent that any event or action pursuant to this paragraph shall entitle
Participants to purchase additional Common Shares or other shares of the
Company, the shares available under this Plan shall be deemed to include such 
additional Common Shares or such other shares of the Company.

                  (c)      In the event of a merger of one or more corporations 
into the Company, or a consolidation of the Company and one or more corporations
in which the Company shall be the surviving corporation, each Participant in the
Plan shall, at no additional cost, be entitled, upon his payment for all or part
of the Common Shares purchasable by him under the Plan, to receive (subject to
any required action by shareholders) in lieu of the number of Common Shares 
which he was entitled to purchase, the number and class of shares of stock or
other securities to which such holder would have been entitled pursuant to the
terms of the agreement of merger or consolidation if, immediately prior to such
merger or consolidation, such holder had been the holder of record of the number
of Common Shares equal to the number of shares paid for by the Participant.

                  (d)      If the Company is merged into or consolidated with 
another corporation under circumstances where the Company is not the surviving 
corporation, or if the Company sells or otherwise disposes of substantially all 
its assets to another corporation during the term of the Plan: (i) subject to 
the provisions of clause (ii) below, after the effective date of such merger, 
consolidation or sale, as the case may be, each holder of a right to
purchase shall be entitled to receive, upon his payment for all or part of the 
Common Shares purchasable by him under the Plan and receive in lieu of Common 
Shares, shares of such stock or other securities as the holders of Common
Shares received pursuant to the terms of the merger, consolidation or sale; and 
(ii) all outstanding rights to purchase may be cancelled by the Board as of the 
effective date of any such merger, consolidation or sale, provided that (i)
notice of such cancellation shall be given to each Participant and (ii) each 
such Participant shall have the right to purchase, during a 30-day period 
preceding the effective date of such merger, consolidation or sale, all or any 
part of the shares allocated to him under the terms of the Plan.

                  (e)      Except as hereinbefore expressly provided, the issue 
by the Company of shares of stock of any class, or securities convertible into 
shares of stock of any class, for cash or property, or for labor or services
either upon direct sale or upon the exercise of rights or warrants to subscribe
therefor, or upon conversion of shares or obligations of the Company convertible
into such shares or other securities, shall not affect, and no adjustment by
reason thereof shall be made with respect to, the number or price of Common 
Shares then available for purchase under the Plan.


SECTION 12.  SHAREHOLDER APPROVAL.

                  The Plan is subject to the approval of a majority of the votes
cast on the matter by the shareholders of the Company within twelve months 
before or after its adoption by the Board.

                                      -7-

<PAGE>

SECTION 13.  RIGHTS OF A SHAREHOLDER.

                  No Participant shall have rights or privileges of a 
shareholder of the Company with respect to shares purchasable under this Plan 
unless and until the Participant shall become the holder of record of one or
more Common Shares.


SECTION 14.  NO REPURCHASE OF COMMON SHARES BY COMPANY.

                  The Company is not obligated to repurchase any Common Shares 
acquired under the Plan.


SECTION 15.  AMENDMENT OF THE PLAN.

                  The Board may at any time, and from time to time, amend the 
Plan in any respect, except that, without the approval of the shareholders of 
the Company, no amendment may be made that changes the number of shares to be 
reserved under the Plan (other than as provided in Section 11), or that would 
otherwise require shareholder approval.


SECTION 16.  TERMINATION OF THE PLAN.

                  While it is intended that the Plan remain in effect for the 
term of the Plan, the Board may terminate the Plan at any time in its 
discretion.  Upon termination of the Plan, the Committee shall terminate payroll
deductions and shall apply the balance of each Participant's Employee Stock  
Purchase Account to purchase Common Shares as described in Section 6 as if such 
termination date were a Purchase Date under the Plan.  Notwithstanding the
foregoing, upon termination of the Plan, a Participant may elect, in the time 
and manner prescribed by the Committee, to abandon his right to purchase all or 
a portion of the Common Shares purchasable by him.  As soon as administratively
practicable after the termination of the Plan, the Committee shall refund to 
the Participant any amount in his Employee Stock Purchase Plan Account which 
has not been applied to purchase Common Shares, or, in the case of a Participant
who elects to abandon his right to purchase Common Shares, the entire balance of
such account or the applicable portion thereof.

                  Notwithstanding any provision in the Plan to the contrary, the
Plan shall automatically terminate as of the Purchase Date on which all shares 
available for issuance under the Plan shall have been purchased by
Participants under the Plan.


SECTION 17.  COMPLIANCE WITH STATUTES AND REGULATIONS.

                  The sale and delivery of Common Shares under the Plan shall be
in compliance with relevant statutes and regulations of governmental 
authorities, including state securities laws and regulations, and with the 
regulations of applicable stock exchanges.


SECTION 18.  GOVERNING LAW.

                  This Plan and all determinations made hereunder and action 
taken pursuant hereto shall be governed by the laws of the State of Delaware and
construed in accordance therewith.

                                      -8-

<PAGE>

SECTION 19.  COMPANY AS AGENT FOR THE EMPLOYERS.

                  Each Employer, by adopting the Plan, appoints the Company and 
the Board as its agents to exercise on its behalf all of the powers and 
authorities hereby conferred upon the Company and the Board by the terms of the
Plan, including, but not by way of limitation, the power to amend and terminate 
the Plan.  The authority of the Company and the Board to act as such agents 
shall continue for as long as necessary to carry out the purposes of the
Plan.



                                      -9-  

<PAGE>                                     



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