UNITED STATES CELLULAR CORP
10-Q, 1997-08-08
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended           June 30, 1997
                               -------------------------------------------------
                                       OR
        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the transition period from___________________________to_____________________


                          Commission File Number 1-9712

- --------------------------------------------------------------------------------

                       UNITED STATES CELLULAR CORPORATION

- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)


          Delaware                                     62-1147325
- ------------------------------                ------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
       -------------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes X   No
                                       ---    ---
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

               Class                             Outstanding at July 31, 1997
       -------------------------                -------------------------------
      Common Shares, $1 par value                 53,188,499 Shares
  Series A Common Shares, $1 par value            33,005,877 Shares

- --------------------------------------------------------------------------------



<PAGE>






                       UNITED STATES CELLULAR CORPORATION
                       ----------------------------------

                         2ND QUARTER REPORT ON FORM 10-Q
                         -------------------------------

                                      INDEX
                                      -----



                                                                  Page No.
                                                                  --------
                                                                    

Part I.  Financial Information:

         Management's Discussion and Analysis of
         Results of Operations and Financial Condition               2-13

         Consolidated Statements of Operations -
         Three Months and Six Months Ended June 30, 1997 and 1996     14

         Consolidated Statements of Cash Flows -
         Six Months Ended June 30, 1997 and 1996                      15

         Consolidated Balance Sheets -
         June 30, 1997 and December 31, 1996                         16-17

         Notes to Consolidated Financial Statements                  18-20


Part II. Other Information                                           21-22


Signatures                                                            23




                                       -1-

<PAGE>




                          PART I. FINANCIAL INFORMATION
                          -----------------------------

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          -------------------------------------------------------------

                             AND FINANCIAL CONDITION
                             -----------------------

RESULTS OF OPERATIONS
- ---------------------

Six Months Ended 6/30/97 Compared to Six Months Ended 6/30/96
- -------------------------------------------------------------

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM owned
either majority or minority cellular  interests in 204 markets at June 30, 1997,
representing  25,152,000  population  equivalents  ("pops").  USM  included  the
operations of 132 majority-owned and managed cellular markets, representing 20.4
million pops, in consolidated operations ("consolidated markets") as of June 30,
1997.  Noncontrolling  interests in 62 markets,  representing  4.7 million pops,
were  accounted  for using the equity  method and were  included  in  investment
income at that date. All other interests, representing less than 100,000 pops in
the aggregate, were accounted for using the cost method. Following is a table of
summarized operating data for USM's consolidated operations.

                                                Six Months Ended or at June 30,
                                                -------------------------------
                                                  1997               1996
                                               -----------       ------------


 Total market population (in thousands) (1)         21,844           21,483
 Customers                                       1,263,000          860,000
 Market penetration                                   5.78%            4.00%
 Markets in operation                                  132              130
 Cell sites in service                               1,485            1,185
 Average monthly revenue per customer          $        56       $       65 (2)
 Churn rate per month                                  1.9%             1.9%
 Marketing cost per net customer addition      $       540       $      513 (2)

(1) Calculated using the respective  Donnelley  Marketing  Service estimates for
 each year.  
(2) Recomputed to show the effect of change in current year presentation of 
 certain revenues and expenses.

The Company's  operating results for the first six months of 1997, which include
100% of the revenues and expenses of its consolidated markets plus its corporate
office  operations,  primarily  reflect  improvement  in the  Company's  overall
operations.  This  improvement  resulted  from growth in its  customer  base and
revenues coupled with increasing economies of scale. Operating revenues,  driven
by increases in customers served, rose $89.1 million, or 28%. Operating expenses
rose  $65.3  million,  or 24%.  Operating  cash flow  (operating  income  before
minority share plus  depreciation  and  amortization  expense)  increased  $33.6
million, or 36%.

Beginning  on  January  1,  1997,  the  Company  changed  its  income  statement
presentation  of certain  credits  given to  customers on their  monthly  bills.
Customer  incentive  programs  which  result in either new or current  customers
receiving  free  or  reduced-price  airtime  or  access  are now  reported  as a
reduction  of local  retail  revenue.  Prior to  January 1,  1997,  the  Company
reported  the  foregone  revenues  resulting  from these  incentive  programs as
marketing and selling expense (for new

                                       -2-

<PAGE>




customers)  and general and  administrative  expense  (for  current  customers).
Amounts in the  currently  affected  revenue  and expense  categories  have been
reclassified  for  previous  years,  including  the  1996  information  provided
throughout this Form 10-Q.  Operating  income and net income are not affected by
this change.

Investment and other income decreased $106.4 million,  or 71%, to $43.4 million,
due  primarily  to the  decrease  of  $116.8  million  in gains on the  sales of
cellular interests.  Interest expense increased $426,000, or 4%, in 1997. Income
tax expense  decreased  $42.6 million to $39.4  million,  as improved  operating
results  were  more  than  offset  by  decreased  gains on the sale of  cellular
interests.

Net income totaled $50.2 million in 1997, a decrease of $42.3  million,  or 46%,
from  1996.  In both  years,  net  income  included  gains on sales of  cellular
interests.  A summary of the after-tax  effects of these gains on net income and
earnings per share is shown below.

                                                   Six Months Ended June 30,
                                                  ---------------------------
                                                      1997            1996
                                                  -----------     -----------
                                                   (Dollars in thousands,
                                                  except per share amounts)

 Net income before after-tax effects of gains     $    47,249     $    28,241
 Add: After-tax effects of gains                        2,911          64,201
                                                  -----------     -----------
 Net income as reported                           $    50,160     $    92,442
                                                  ===========     ===========

 Earnings per share before after-tax
  effects of gains                                $       .55     $       .33
 Add: After-tax effects of gains                          .03             .75
                                                  -----------     -----------
 Earnings per share as reported                   $       .58     $      1.08
                                                  ===========     ===========

Operating Revenues
- ------------------

Operating  revenues  totaled $402.2  million in 1997, up $89.1 million,  or 28%,
over  1996.  As  explained  previously,  operating  revenues  for 1996 have been
reclassified  to conform to current period  presentation  of customer  incentive
program credits.

Service  revenues  primarily  consist of: (i)  charges  for access,  airtime and
value-added  services  provided to the Company's local retail  customers who use
the local  systems  operated by the Company;  (ii) charges to customers of other
systems who use the Company's cellular systems when roaming ("inbound roaming");
and (iii) charges for long-distance calls made on the Company's systems. Service
revenues  totaled $392.0  million in 1997, up $87.3 million,  or 29%, over 1996.
The increase was primarily due to the growing  number of local retail  customers
and the growth in inbound roaming revenue. The reclassification of customer bill
credits  reduced  service  revenues  by $24.5  million,  or 6%, in 1997 and $9.6
million,  or 3%, in 1996.  Average monthly service revenue per customer declined
14% to $56.03 in 1997 from $64.93 in 1996. The reclassification of customer bill
credits reduced average monthly service revenue per customer by $3.50, or 6%, in
1997 and $2.04, or 3%, in 1996.

The 14% decrease in average monthly service revenue per customer was primarily a
result of a

                                       -3-

<PAGE>




decrease in average  revenue per minute of use from both local retail  customers
and inbound  roamers.  Although  average monthly local minutes of use per retail
customer  totaled 106 in 1997 compared to 102 in 1996, the Company's  increasing
use of incentive programs that encourage weekend and off-peak usage, in order to
stimulate overall usage,  resulted in a decrease in average local retail revenue
per minute of use during the year.  Also  contributing to the decline in average
local  retail  revenue per minute of use are  increased  amounts of bill credits
given to new and  current  customers  as  incentives  to become  or  remain  the
Company's  customers.  The Company  believes  that its customer  base is growing
faster  than that of the  industry  as a whole,  which has a dilutive  effect on
inbound roaming  revenue per customer.  Inbound roaming minutes of use have been
growing at a slower rate than the Company's customer base (24% compared to 47%).
Also, the Company's  average inbound roaming revenue per minute of use decreased
during 1997, in line with the ongoing trend toward reduced per minute prices for
roaming negotiated between the Company and other cellular operators.

Local retail revenue  increased  $68.7 million,  or 36%, in 1997.  Growth in the
Company's  customer  base  was the  primary  reason  for the  increase  in local
revenue.  The number of  customers  increased  47% to 1,263,000 at June 30, 1997
from 860,000 at June 30, 1996.  The Company  added  190,000 net new customers in
the first half of 1997. While the percentage  increase in customer  additions is
expected to be lower in the future, management anticipates that the Company will
continue  to  increase  its  customer   base  over  the  next  few  years.   The
reclassification  of customer bill credits reduced local retail revenue by $24.5
million, or 9%, in 1997 and $9.6 million, or 5%, in 1996.

Average  monthly  local retail  revenue per customer  declined to $37.21 in 1997
from $40.85 in 1996.  Monthly local retail minutes of use per customer increased
4% to 106 in 1997.  While there was an increase in average local retail  minutes
of use from 1996 to 1997,  average  revenue  per  minute of use  decreased  as a
result of the incentive programs stated previously. Average local retail revenue
per minute  totaled  $.35 in 1997  compared  to $.40 in 1996.  The  decrease  in
average  monthly local retail  revenue per customer is part of an  industry-wide
trend and is believed to be related to the tendency of the early  customers in a
market to be the heaviest users during peak business hours. It also reflects the
Company's and the industry's continued penetration of the consumer market, which
tends to include fewer peak business hour-usage customers.  The reclassification
of customer  bill credits  reduced  average  monthly  local  retail  revenue per
customer by $3.50, or 9%, in 1997 and $2.04, or 5%, in 1996.

Inbound roaming revenue increased $15.2 million,  or 17%, in 1997. This increase
was  attributable to the 24% increase in the number of minutes used by customers
from other wireless  systems when roaming in the Company's  service areas.  Also
contributing  were the  increased  number of cell  sites  within  the  Company's
service  areas.  These  effects were offset  somewhat by the decrease in average
revenue  per minute  due to the  downward  trend in  negotiated  rates.  Average
inbound  roaming  revenue  per  minute  totaled  $.88 in 1997  and $.93 in 1996.
Monthly inbound roaming revenue per Company customer averaged $14.66 in 1997 and
$18.63 in 1996. This decrease is related to both the decrease in roaming revenue
per minute and the faster increase in the Company's customer base as compared to
the growth in inbound roaming revenue.

Long-distance  revenue increased $3.7 million,  or 15%, in 1997 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer  averaged  $4.04 in 1997 and $5.24 in 1996. The decrease in
monthly  long-distance  revenue per customer is primarily due to the dilution of
the portion of long-distance  revenue that comes from inbound roaming customers.
Similar to inbound roaming  revenue,  this revenue is not growing as fast as the
Company's customer base.

                                       -4-

<PAGE>


Equipment  sales  revenues  increased $1.7 million,  or 20%, in 1997.  Equipment
sales reflect the sale of 251,000 and 177,000  cellular  telephone units in 1997
and 1996,  respectively,  plus installation and accessories revenue. The average
revenue per unit was $41 in 1997  compared to $48 in 1996.  The average  revenue
per unit  decline  partially  reflects  the  Company's  decision to reduce sales
prices on cellular telephones to stimulate growth in the number of customers, to
maintain its market position and to meet  competitive  prices as well as to pass
through  reduced  manufacturers'  prices to  customers.  Also,  the Company uses
promotions which are based on increased  equipment  discounting.  The success of
these promotions led to both an increase in units sold and a decrease in average
equipment sales revenue per unit.

Operating Expenses
- ------------------

Operating  expenses  totaled $336.6  million in 1997, up $65.3 million,  or 24%,
over  1996.  As  explained  previously,  operating  expenses  for 1996 have been
reclassified  to conform to current period  presentation  of customer  incentive
program credits. The reclassification of customer bill credits reduced operating
expenses by $24.5 million, or 7%, in 1997 and $9.6 million, or 3%, in 1996.

System operations  expenses increased $16.9 million, or 32%, in 1997 as a result
of increases in customer  usage expenses and costs  associated  with serving the
Company's  increased number of customers  (approximately  $13.8 million) and the
growing number of cell sites within the Company's  systems  (approximately  $5.0
million). Expenses related to roaming fraud decreased approximately $1.9 million
during the first  half of 1997  compared  to the first  half of 1996.  In total,
system  operations  costs are  expected to continue to increase as the number of
customers using and the number of cell sites within the Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers for the Company's  customers'  use of their  facilities as well as for
the Company's  inbound  roaming traffic on these  facilities.  Also included are
costs related to local interconnection to the landline network, toll charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.  Customer usage
expenses increased $11.9 million, or 38%, in 1997.  Contributing to the increase
in 1997 were costs  related to the  increase  in minutes  used on the  Company's
systems and for outbound  roaming,  partially  offset by the  reduction in costs
related  to  fraudulent  use  of the  Company's  customers'  cellular  telephone
numbers. These fraud-related costs totaled $4.8 million in 1997 and $6.7 million
in 1996. The Company continues to implement  procedures in its markets to combat
this fraud, which is primarily related to roaming usage. Customer usage expenses
represented  11% of service  revenues  in 1997 and 10% in 1996.  The  percentage
increase in 1997 is primarily due to the increase in minutes of use, both on the
Company's systems and for outbound roaming.

Maintenance,  utility and cell site expenses increased $5.0 million,  or 24%, in
1997,  primarily  reflecting  a 25%  increase in the number of cell sites in the
Company's systems to 1,485 in 1997 from 1,185 in 1996.

Marketing  and  selling  expenses  increased  $21.9  million,  or 40%,  in 1997.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses of field sales and retail personnel and offices; agent expenses;  local
advertising and public relations  expenses.  The increase was primarily due to a
34% rise in the number of gross customer activations (excluding

                                       -5-

<PAGE>




acquisitions  and  divestitures),  to 321,000 in 1997 from 240,000 in 1996. Cost
per gross customer activation, including losses on equipment sales, decreased to
$320 in 1997 from $325 in 1996.  The  reclassification  of customer bill credits
reduced cost per gross addition by $60, or 16%, in 1997 and $32, or 9%, in 1996;
in total, the  reclassification  reduced marketing and selling expenses by $19.4
million, or 20%, in 1997 and $7.7 million, or 12%, in 1996.

Cost of equipment sold  increased  $4.4 million,  or 14%, in 1997. The increases
reflect  the  growth  in  unit  sales  related  to the  rise in  gross  customer
activations made through the Company's direct and retail distribution  channels,
offset somewhat by falling manufacturer prices per unit. The average cost to the
Company of a telephone unit sold,  including  accessories and installation,  was
$142 in 1997 compared to $177 in 1996.

General and administrative  expenses  increased $12.3 million,  or 15%, in 1997.
These  expenses  include the costs of operating  the  Company's  local  business
offices  and its  corporate  expenses.  The  increase  includes  the  effects of
increases in expenses  required to serve the growing  customer  base in existing
markets  and an  expansion  of both local  administrative  office and  corporate
staff, necessitated by growth in the Company's business. The Company is using an
ongoing  clustering  strategy to combine local operations  wherever  feasible in
order to gain operational  efficiencies and reduce its administrative  expenses.
The reclassification of customer bill credits reduced general and administrative
expenses by $5.1 million, or 5%, in 1997 and $1.8 million, or 2%, in 1996.

Operating cash flow increased $33.6 million,  or 36%, to $127.2 million in 1997.
The improvement was primarily due to substantial growth in customers and service
revenues and the effects of improved operational  efficiencies on cash operating
expenses.  Operating cash flow margins were 32.5% in 1997 and 30.7% in 1996; had
the reclassification of customer bill credits not been made, operating cash flow
margins would have been 30.5% in 1997 and 29.8% in 1996.

Depreciation  expense  increased  $9.2  million,  or 26%, in 1997.  The increase
reflects  rising  average  fixed asset  balances,  which  increased 28% in 1997.
Increased fixed asset balances  primarily result from the increase in cell sites
built to improve coverage and capacity in the Company's markets.

Amortization of intangibles  increased $670,000, or 4%, in 1997. The increase is
primarily due to increases in deferred  information  system  development  costs,
which are amortized over the useful life of the related systems.

Operating Income before Minority Share
- --------------------------------------

Operating  income  before  minority  share  totaled  $65.6  million in 1997,  an
increase of $23.8 million,  or 57%, over 1996. The operating income margin (as a
percent  of  service  revenues)  was  16.7% in 1997 and  13.7% in 1996;  had the
reclassification  of  customer  bill  credits  not been made,  operating  income
margins  would have been  15.8% in 1997 and 13.3% in 1996.  The  improvement  in
operating  income  and  operating  income  margin  reflects  increased  revenues
resulting from growth in the number of customers served by the Company's systems
and the effect of improved operational efficiencies on total operating expenses.


                                       -6-

<PAGE>





The Company expects service revenues to continue to grow during the remainder of
1997; however,  management anticipates that average monthly revenue per customer
will continue to decrease as local retail and inbound roaming revenue per minute
of  use  decline.   Additionally,  the  Company  expects  expenses  to  increase
significantly  during the remainder of 1997 as it incurs costs  associated  with
both customer growth and cell sites added.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated  service in certain of
the  Company's  markets  over the past twelve  months.  The Company  expects PCS
operators  to complete  initial  deployment  of PCS across all of the  Company's
markets by the end of 1998.  The Company's  management  is monitoring  these and
other  wireless  communications  providers'  strategies to determine what effect
this additional  competition  will have on the Company's  future  strategies and
results.

Investment and Other Income
- ---------------------------

Investment  and other income totaled $43.4 million in 1997, a decrease of $106.4
million, or 71%, from 1996. Investment income was $36.4 million in 1997 compared
to $22.3 million in 1996, a 63% increase. Investment income primarily represents
the  Company's  share of net income from the markets  managed by others that are
accounted  for  by the  equity  method.  Although  investment  income  increased
significantly  in the  first  half of 1997,  future  investment  income  will be
negatively  impacted by the completion of the pending exchange  transaction with
BellSouth Corporation ("BellSouth"). See "Financial Resources and Liquidity" for
further discussion of this transaction.

Gain on sale of cellular  interests  totaled  $8.2  million in 1997,  reflecting
gains  recorded on the sales of the  Company's  majority  interest in one market
partition and minority  interest in one other  market.  Gain on sale of cellular
interests totaled $125.0 million in 1996, reflecting gains recorded on the sales
of the Company's  majority interests in eight markets and a minority interest in
one other  market,  on cash  received  in an exchange  of markets  with  another
cellular operator and on cash received from the settlement of two separate legal
matters.

Interest and Income Taxes
- -------------------------

Total interest expense increased  $426,000,  or 4%, in 1997. Interest expense in
1997 is primarily related to Liquid Yield Option Notes ("LYONs") ($7.5 million),
borrowings under vendor financing agreements ($3.5 million) and borrowings under
the Revolving  Credit Agreement with Telephone and Data Systems,  Inc.  ("TDS"),
the Company's parent  organization  ($1.0 million).  Interest expense in 1996 is
primarily  related to LYONs ($7.1 million) and borrowings under vendor financing
agreements ($4.1 million).

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of  interest.  The average
amount of LYONs  outstanding  was  $253.9  million in the first half of 1997 and
$239.3 million in 1996.  The average  amount of debt under the vendor  financing
agreements  was $97.9 million in the first six months of 1997 and $116.8 million
in 1996.  The  average  interest  rate on such debt was 7.2% in 1997 and 8.0% in
1996.  The  average  amount  of debt  outstanding  under  the  Revolving  Credit
Agreement was $20.9 million in

                                       -7-

<PAGE>




1997; no borrowings were outstanding  during the first half of 1996. The average
interest rate on such debt was 9.3% in 1997.

Income tax expense was $39.4 million in 1997 and $82.0 million in 1996. In 1997,
$5.3  million of income tax  expense  related to the gains on sales of  cellular
interests compared to $60.8 million in 1996. The effective tax rates were 44% in
1997 and 47% in 1996. The decrease in 1997's effective tax rate is primarily due
to the  decrease in gains on sales of  cellular  interests  from 1996;  taxes on
these gains are generally higher than taxes on income from  operations.  In both
1997 and 1996,  state  income  taxes and  gains on sales of  cellular  interests
increased the effective rate above the statutory rate.

The Company is included in a  consolidated  federal income tax return with other
members of the TDS consolidated  group. For financial  reporting  purposes,  the
Company  computes federal income taxes as if it were filing a separate return as
its own  affiliated  group and was not  included  in the TDS group.  TDS and the
Company are  parties to a Tax  Allocation  Agreement  under which the Company is
able to carry  forward any losses and credits and use them to offset any current
or future income tax liabilities to TDS.

Net Income
- ----------

Net income  totaled  $50.2  million in 1997  compared to $92.4  million in 1996.
Earnings per share was $0.58 in 1997 and $1.08 in 1996.  Net income and earnings
per share in both years included gains on the sales of cellular  interests.  Net
income,  excluding the after-tax effects of such gains, totaled $47.2 million in
1997, a $19.0 million, or 67%, increase over 1996. Earnings per share, excluding
the after-tax  effects of such gains, was $.55 in 1997, a $.22, or 67%, increase
over 1996. See "Results of Operations" for a summary of the after-tax effects of
gains on net income and earnings per share.

Three Months Ended 6/30/97 Compared to Three Months Ended 6/30/96
- -----------------------------------------------------------------

Operating  revenues  totaled  $217.6  million in the second  quarter of 1997, up
$48.1 million,  or 28%, over 1996.  Average monthly service revenue per customer
decreased 13% to $58.41 in the second  quarter of 1997 compared to $67.43 in the
same  period of 1996 for reasons  generally  the same as the first half of 1997.
The  reclassification of customer bill credits reduced service revenues by $12.3
million, or 5%, in 1997 and $5.3 million, or 3%, in 1996.

Revenues from local  customers' usage of the Company's  systems  increased $36.6
million,  or 36%, in 1997  primarily  due to the  increased  number of customers
served.  Average monthly local retail minutes of use per customer totaled 111 in
the second  quarter of 1997 compared to 107 in 1996.  However,  as the number of
customers and amount of revenue earned  continued to grow,  average  revenue per
minute of use continued to decline.  As a result,  average  monthly local retail
revenue  per  customer  declined  9% to $38.31  in the  second  quarter  of 1997
compared to $41.91 in 1996.

Inbound  roaming  revenue  increased  $8.8  million,  or 18%, in 1997 due to the
increased  number of other  wireless  operators'  customers  using the Company's
systems and the growth in the number of cell sites within those systems. Monthly
inbound roaming revenue per customer  averaged $15.74 in 1997 compared to $19.78
in 1996.

Long-distance  revenue increased $1.9 million,  or 14%, in 1997 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $4.25 in

                                       -8-

<PAGE>




1997 and $5.52 in 1996.

Equipment sales revenue  reflects sales of 130,000  cellular  telephones in 1997
compared to 87,000 in 1996.  The  average  revenue per unit sold was $40 in 1997
and $48 in 1996.

Operating  expenses  totaled  $175.4  million in the second  quarter of 1997, up
$36.0 million, or 26%, over 1996. The  reclassification of customer bill credits
reduced operating expenses by $12.3 million, or 7%, in 1997 and $5.3 million, or
4%, in 1996.

System operations  expenses increased $9.2 million,  or 32%, in 1997 as a result
of increased  customer usage expenses and costs  associated with maintaining 25%
more cell sites than in 1996. Customer usage expenses were $24.3 million in 1997
compared to $17.6 million in 1996, including fraud-related costs of $1.5 million
in 1997 and $4.4 million in 1996;  maintenance,  utility and cell site  expenses
were $13.8 million in 1997 compared to $11.2 million in 1996.

Marketing and selling  expenses  increased  $12.3 million,  or 44%, in 1997. The
increase was  primarily  due to a 33%  increase in the number of gross  customer
activations  (excluding  acquisitions and  divestitures) to 164,000 in 1997 from
123,000 in 1996.  Cost per gross customer  activation  remained the same at $320
for both 1997 and 1996. The  reclassification  of customer bill credits  reduced
marketing  and  selling  expenses  by $9.8  million,  or 20%,  in 1997  and $4.3
million, or 13%, in 1996.

Cost of equipment  sold  increased  $1.8 million,  or 12%, in 1997. The increase
reflects a rise in the number of  cellular  telephones  sold in 1997,  partially
offset by a decrease in average cost per telephone sold.

General and  administrative  expenses  increased $7.8 million,  or 19%, in 1997,
primarily related to the increase in customers served. The  reclassification  of
customer  bill  credits  reduced  general  and  administrative  expenses by $2.5
million, or 5%, in 1997 and $1.0 million, or 2%, in 1996.

Operating cash flow increased  $17.0 million,  or 30%, to $73.6 million in 1997,
and operating  cash flow margins  increased to 34.7% in 1997 from 34.3% in 1996;
had the  reclassification of customer bill credits not been made, operating cash
flow margins would have been 32.8% in 1997 and 33.2% in 1996.

Depreciation  expense increased $4.6 million, or 25%, in 1997,  reflecting a 29%
increase in average fixed asset balances.  Amortization of intangibles increased
$220,000,  or 3%, in 1997,  primarily  reflecting increased deferred information
system development costs.

Operating income before minority share totaled $42.2 million in 1997 compared to
$30.0 million in 1996, a 40% increase.  The operating  income margin improved to
19.8% in 1997 from 18.2% in 1996;  had the  reclassification  of  customer  bill
credits not been made,  operating  income  margins would have been 18.8% in 1997
and 17.6% in 1996.  The  improvement  in operating  income and operating  income
margin was primarily the result of increased  revenues and improved  operational
efficiencies.

Investment  income  increased  $6.0  million,  or 50%,  in 1997 due to  improved
results in markets managed by others accounted for by the equity method. Gain on
sale of cellular  and other  investments  totaled $8.2 million in 1997 and $86.3
million in 1996. Total interest  expense  increased  $629,000,  or 11%, in 1997.
Interest expense in 1997 is primarily related to LYONs ($3.8 million),

                                       -9-

<PAGE>




borrowings under vendor financing agreements ($1.7 million) and borrowings under
the Revolving  Credit  Agreement  ($1.0  million).  Interest  expense in 1996 is
primarily  related to LYONs ($3.5 million) and borrowings under vendor financing
agreements ($2.0 million).  Income tax expense totaled $25.5 million in 1997 and
$57.9  million in 1996. In 1997,  $5.3 million of income tax expense  related to
gains on sales of cellular interests compared to $42.9 million in 1996.

Net income totaled $31.7 million in 1997 compared to $63.1 million in 1996. Both
net income and earnings per share in 1997 reflect improved operating results and
investment  income,  but gains on the sales of cellular  interests  totaled only
$8.2  million  compared  to $86.3  million in 1996.  A summary of the  after-tax
effect of these gains on net income and earnings per share is shown below.

                                                     Three Months Ended June 30,
                                                     --------------------------
                                                         1997           1996
                                                      ----------     ----------
                                                       (Dollars in thousands,
                                                      except per share amounts)

Net income before after-tax effects of gains          $   28,781     $   19,694
Add: After-tax effects of gains                            2,911         43,361
                                                      ----------     ----------
Net income as reported                                $   31,692     $   63,055
                                                      ==========     ==========

Earnings per share before after-tax effects of gains  $      .33     $      .23
Add: After-tax effects of gains                              .04            .50
                                                      ----------     ----------
Earnings per share as reported                        $      .37     $      .73
                                                      ==========     ==========


FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------

The  Company  operates a capital  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further substantial increases
in cellular units in service, revenues and cell sites as it continues its growth
strategy. Operating cash flow may fluctuate from quarter to quarter depending on
the seasonality of each of these growth factors.

Cash flows from operating  activities  provided $103.2 million in 1997 and $44.4
million in 1996.  Operating cash flow provided  $127.2 million in 1997 and $93.6
million in 1996.  Cash flows from other  operating  activities  (investment  and
other income, interest expense,  changes in working capital and changes in other
assets and liabilities) required cash investments totaling $24.0 million in 1997
and $49.2 million in 1996.

Cash flows from  financing  activities  provided  $47.2 million in 1997 and $1.2
million in 1996.  In 1997,  borrowings  under the  Revolving  Credit  Agreement,
primarily for acquisitions and to pay income taxes, provided $60.3 million while
repayments of debt under the vendor financing agreements required $11.7 million.
In 1996, issuance of USM Common Shares,  primarily to TDS, provided $9.6 million
while  repayments of debt under the vendor financing  agreements  required $10.0
million.

Cash  flows  from  investing  activities  required  $163.0  million  in 1997 and
provided $73.6 million in

                                      -10-

<PAGE>




1996. The Company received net cash proceeds  totaling $21.4 million in 1997 and
$178.0 million in 1996 related to the sales and exchanges of cellular interests.
Cash  required  for  property,   plant  and  equipment  and  system  development
expenditures  totaled $161.1 million in 1997, financed primarily with internally
generated cash, and $100.9 million in 1996,  financed  primarily with internally
generated  funds  and  proceeds  from the  sales of  cellular  interests.  These
expenditures  primarily  represent  the  construction  of 163 and 72 cell sites,
respectively, plus other plant additions and costs related to the development of
the Company's office systems. Acquisitions required $36.6 million in 1997.

Anticipated  capital  requirements  for 1997  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1997 is approximately $300 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

Acquisitions and Divestitures
- -----------------------------

The Company  assesses  its  cellular  holdings  on an ongoing  basis in order to
maximize the benefits  derived from  clustering  its markets.  As the  Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures of managed and investment  interests.  Over the past few years, the
Company has completed  exchanges of controlling  interests in its less strategic
markets  for  controlling  interests  in markets  which  better  complement  its
clusters.  The Company has also completed outright sales of other less strategic
markets.  The proceeds  from these sales have been used to further the Company's
growth.

In the first six months of 1997,  the Company  purchased a majority  interest in
one market and several minority interests,  representing 246,000 pops. The total
consideration  paid in  these  transactions,  in the  form of cash  financed  by
borrowings under the Revolving Credit Agreement, was $36.6 million. In the first
six months of 1996, the Company  purchased a majority interest in one market and
several minority interests,  representing  308,000 pops, and received a majority
interest in another market through an exchange with another  cellular  operator.
The total  consideration paid for these purchases,  primarily in the form of USM
Common  Shares issued to TDS to reimburse TDS for the value of TDS Common Shares
issued to third parties, was $43.6 million.

In the first six months of 1997,  the  Company  sold a majority  interest in one
market  partition  and a minority  interest  in one other  market,  representing
143,000  pops.  The  Company  received  consideration  consisting  of  cash  and
receivables  totaling  $22.7  million  from these sales.  The minority  interest
involved an interest the Company had previously acquired from TDS pursuant to an
agreement  between  the  two  companies  signed  in  June  1996.  There  was  no
substantial gain or loss on the divestiture of the interest acquired from TDS.

In the first six months of 1996,  the Company sold  majority  interests in eight
markets and one market partition,  plus a minority interest in one other market,
representing  1.1 million pops,  and divested a controlling  interest in another
market through an exchange.  The Company received  consideration,  consisting of
cash and receivables, totaling $181.0 million both from these sales and from the
exchange.  The Company also settled two separate  legal matters during the first
six months of 1996,  receiving $30.3 million from those transactions.  In total,
sales,  exchanges and litigation  settlements provided the Company with cash and
receivables totaling $211.3 million in the first six months of 1996.

During the first quarter of 1997, the Company announced that it had entered into
an exchange

                                      -11-

<PAGE>




agreement with  BellSouth,  pursuant to which the Company will receive  majority
interests in 12 contiguous  markets adjacent to its Iowa and  Wisconsin/Illinois
clusters.  In  exchange,  the Company  will divest its  majority  interest in 10
markets and minority interests in 13 markets,  pay cash and incur certain income
tax costs, the amounts of which are dependent upon certain factors.  The Company
will receive majority interests  representing  approximately 3.9 million pops in
the  transaction,  and will divest majority  interests  representing 1.9 million
pops and minority  interests  representing  approximately  1.4 million pops. The
transaction is subject to certain  conditions  and various  regulatory and other
approvals.

The Company expects that the completion of this transaction will have a positive
effect on its operating cash flow after the transition of operators is complete.
As it includes the divestiture of significant  investment  interests in exchange
for majority interests, the transaction is also expected to significantly reduce
investment  income  immediately after it is completed.  Management  believes the
transaction will be completed by the end of 1997.

Also,  pursuant  to the  agreement  entered  into in June 1996  under  which the
Company acquired  certain minority  interests from TDS, the Company will acquire
additional interests, representing an additional 104,000 pops, for $17.2 million
in cash.  A portion of this cash may be  borrowed  from TDS under the  Revolving
Credit Agreement.  Additionally,  at June 30, 1997, the Company had an agreement
pending to divest a minority interest in one market,  representing  40,000 pops,
for $11.8  million in cash.  This  interest was acquired by the Company from TDS
pursuant to the agreement  referred to previously.  The pending  acquisition and
divestiture  agreements discussed previously are expected to be completed during
1997.

Liquidity
- ---------

The Company  anticipates that the aggregate resources required for the remainder
of 1997 will  include  approximately  $139  million  for capital  spending,  $11
million of  scheduled  debt  repayments  and $17 million for  acquisitions.  The
Company may have additional funding  obligations in 1997 related to the exchange
transaction  with  BellSouth when the  transaction is completed.  The Company is
generating  substantial  cash from its operations and anticipates  financing its
capital spending for 1997 primarily with internally  generated cash. The Company
also had $2 million of cash and cash equivalents at June 30, 1997 and expects to
receive  approximately $12 million from a pending divestiture.  The Company also
has $40 million available under the Revolving Credit Agreement with TDS.

The Company  filed a shelf  Registration  Statement on Form S-3 on July 31, 1997
for the sale of up to $400 million of  unsecured  debt.  The Company  expects to
issue debt securities under the shelf registration during the third quarter. The
Company  anticipates  using the proceeds of the  offering for general  corporate
purposes, which may include the repayment of indebtedness.

Additionally,  the  Company is  currently  engaged in  negotiations  regarding a
proposed  $500  million  revolving  credit  facility,  although no  agreement in
principle has been reached.

Management  believes  that the  Company's  operating  cash flows and  sources of
external  financing,  including the debt financing and proposed revolving credit
facility mentioned previously,  provide substantial financial  flexibility.  The
Company also currently has a line of credit with TDS to help meet its short-term
financing needs; this line of credit would be replaced by the proposed revolving
credit  facility,  if and  when  that  facility  is put in  place.  The  Company
currently  has access to public  and  private  capital  markets to help meet its
long-term financing needs. The Company anticipates

                                      -12-

<PAGE>




issuing debt and equity  securities  only when capital  requirements  (including
acquisitions), financial market conditions and other factors warrant.

PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR CAUTIONARY 
STATEMENT

This Management's Discussion and Analysis of Results of Operations and Financial
Condition  and other  sections  of this  Quarterly  Report on Form 10-Q  contain
"forward-looking"  statements  as defined in the Private  Securities  Litigation
Reform  Act of 1995,  that are  based on  current  expectations,  estimates  and
projections.  Statements  that are not historical  facts,  including  statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements  contain potential risks and uncertainties;  therefore,  actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
markets  in  which  the  Company   operates;   advances  in   telecommunications
technology;  changes in the telecommunications  regulatory environment;  pending
and  future  litigation;  availability  of  future  financing;  start-up  of PCS
operations;   and  unanticipated   changes  in  growth  in  cellular  customers,
penetration  rates,  churn rates and the mix of products and services offered in
the Company's markets.  Readers should evaluate any statements in light of these
important factors.


                                      -13-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      -------------------------------------
                                    Unaudited
                                    ---------

                                         Three Months Ended    Six Months Ended
                                               June 30,            June 30,
                                       -------------------- -------------------
                                          1997       1996      1997       1996
                                       ---------  --------- --------- ---------

                                                 (Dollars in thousands, 
                                               except per share amounts)
OPERATING REVENUES
    Service                            $ 212,394  $ 165,279 $ 391,979 $ 304,647
    Equipment sales                        5,185      4,191    10,184     8,465
                                       ---------  --------- --------- ---------
        Total Operating Revenues         217,579    169,470   402,163   313,112
                                       ---------  --------- --------- ---------
OPERATING EXPENSES
    System operations                     38,048     28,811    69,277    52,389
    Marketing and selling                 39,959     27,663    76,999    55,071
    Cost of equipment sold                17,763     15,917    35,757    31,390
    General and administrative            48,224     40,444    92,939    80,668
    Depreciation                          22,722     18,125    44,231    35,060
    Amortization of intangibles            8,709      8,489    17,361    16,691
                                       ---------  --------- --------- ---------
        Total Operating Expenses         175,425    139,449   336,564   271,269
                                       ---------  --------- --------- ---------
OPERATING INCOME BEFORE
  MINORITY SHARE                          42,154     30,021    65,599    41,843
Minority share of operating income        (4,383)    (3,309)   (7,248)   (5,421)
                                       ---------  --------- --------- ---------
OPERATING INCOME                          37,771     26,712    58,351    36,422
                                       ---------  --------- --------- ---------

INVESTMENT AND OTHER INCOME
    Investment income                     18,040     12,025    36,423    22,328
    Amortization of licenses related 
     to investments                         (536)      (288)   (1,068)     (574)
    Interest income                          958      3,118     1,583     4,270
    Other (expense), net                    (729)      (934)   (1,782)   (1,267)
    Gain on sale of cellular and 
     other investments                     8,237     86,305     8,237   124,996
                                       ---------  --------- --------- ---------
        Total Investment and Other 
          Income                          25,970    100,226    43,393   149,753
                                       ---------  --------- --------- ---------
INCOME BEFORE INTEREST
  AND INCOME TAXES                        63,741    126,938   101,744   186,175

INTEREST EXPENSE
    Interest expense - affiliate           1,014        --      1,014      --
    Interest expense - other               5,564      5,949    11,167    11,755
                                       ---------  --------- --------- ---------
        Total Interest Expense             6,578      5,949    12,181    11,755
                                       ---------  --------- --------- ---------
INCOME BEFORE INCOME TAXES                57,163    120,989    89,563   174,420
Income tax expense                        25,471     57,934    39,403    81,978
                                       ---------  --------- --------- ---------
NET INCOME                             $  31,692  $  63,055 $  50,160 $  92,442
                                       =========  ========= ========= =========
WEIGHTED AVERAGE COMMON
  AND SERIES A COMMON SHARES (000s)       86,225     86,166    86,211    85,926
PRIMARY EARNINGS PER COMMON AND
  SERIES A COMMON SHARE                $     .37  $     .73 $     .58 $    1.08
                                       =========  ========= ========= =========
WEIGHTED AVERAGE COMMON AND
  SERIES A COMMON SHARES
  ASSUMING FULL DILUTION (000s)           93,290     93,225    93,277    92,987
EARNINGS PER COMMON AND SERIES A
  COMMON SHARE ASSUMING FULL DILUTION  $     .36  $     .70 $     .58 $    1.03
                                       =========  ========= ========= =========

                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                      -14-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                                    Unaudited
                                    ---------  

                                                          Six Months Ended
                                                               June 30,
                                                     ---------------------------
                                                         1997           1996
                                                     -----------    ------------

                                                         (Dollars in thousands)
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                        $   50,160     $    92,442
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                    61,592          51,751
        Investment income                               (36,423)        (22,328)
        Gain on sale of cellular and
          other investments                              (8,237)       (124,996)
        Minority share of operating income                7,248           5,421
        Other noncash expense                            11,019           9,109
        Change in accounts receivable                   (17,284)        (18,647)
        Change in accounts payable                       10,432         (21,269)
        Change in accrued taxes                           7,320          37,014
        Change in deferred taxes                         12,497          31,812
        Change in unearned revenue                        4,717           1,824
        Change in other assets and liabilities              120           2,289
                                                     ----------     -----------
                                                        103,161          44,422
                                                     ----------     -----------

CASH FLOWS FROM FINANCING ACTIVITIES
   Vendor financing borrowings                            --              3,922
   Repayment of vendor financing                        (11,718)         (9,986)
   Change in Revolving Credit Agreement - TDS            60,303             --
   Common Shares issued                                   1,394           9,618
   Capital (distributions) to minority partners          (2,792)         (2,317)
                                                     -----------    ------------
                                                         47,187           1,237
                                                     -----------    ------------

CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment          (144,097)        (98,187)
   System development costs                             (16,961)         (2,744)
   Investments in and advances to investment
      entities                                           (6,219)        (12,602)
   Distributions from investment entities                21,823          10,004
   Proceeds from sale of cellular and 
     other investments                                   21,384         177,954
   Acquisitions, excluding cash acquired                (36,606)           (872)
   Other investments                                     (1,163)            --
   Change in temporary cash and marketable
      non-equity securities                              (1,208)            --
                                                     -----------    ------------
                                                       (163,047)         73,553
                                                     -----------    ------------

NET (DECREASE) INCREASE IN CASH AND
   CASH EQUIVALENTS                                     (12,699)        119,212

CASH AND CASH EQUIVALENTS-
   Beginning of period                                   14,377          38,404
                                                     -----------    ------------
   End of period                                     $    1,678     $   157,616
                                                     ===========    ============


                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                      -15-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                     ASSETS
                                     ------

                                              (Unaudited)
                                             June 30, 1997    December 31, 1996
                                            ---------------   -----------------
                                                     (Dollars in thousands)
CURRENT ASSETS
   Cash and cash equivalents
      General funds                         $        1,678      $          802
      Affiliated cash equivalents                      --               13,575
                                            --------------      --------------
                                                     1,678              14,377
   Temporary cash investments                          404                --
   Accounts receivable
      Customers                                     67,893              58,034
      Roaming                                       37,892              29,742
      Affiliates                                        81                 607
      Other                                          8,761               7,568
   Inventory                                         9,835              11,893
   Prepaid and other current assets                  8,911               6,398
                                            --------------      --------------
                                                   135,455             128,619
                                            --------------      --------------

PROPERTY, PLANT AND EQUIPMENT
   In service and under construction               980,941             846,005
   Less accumulated depreciation                   235,270             195,251
                                            --------------      --------------
                                                   745,671             650,754
                                            --------------      --------------

INVESTMENTS
   Licenses, net of accumulated amortization     1,064,328           1,044,141
   Cellular entities                               204,030             186,791
   Notes and interest receivable                    14,315              14,943
   Marketable non-equity securities                    800                --
                                            --------------      --------------
                                                 1,283,473           1,245,875
                                            --------------      --------------
DEFERRED CHARGES
   System development costs,
       net of accumulated amortization              57,766              44,319
   Other, net of accumulated amortization           13,277              16,332
                                            --------------      --------------
                                                    71,043              60,651
                                            --------------      --------------
   Total Assets                             $    2,235,642      $    2,085,899
                                            ==============      ============== 



                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                      -16-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

                                               (Unaudited)
                                              June 30, 1997    December 31, 1996
                                              -------------    -----------------
                                                     (Dollars in thousands)
CURRENT LIABILITIES
   Current portion of long-term debt          $     23,532         $     23,065
   Notes payable                                     1,375                1,375
   Accounts payable
      Affiliates                                     2,577                2,729
      Other                                         74,838               66,638
   Accrued taxes                                    26,321               18,781
   Customer deposits and deferred revenues          21,128               16,410
   Other current liabilities                        16,945               17,456
                                              ------------         ------------
                                                   166,691              146,454

REVOLVING CREDIT AGREEMENT - TDS                    60,303                 --
                                              ------------         ------------

LONG-TERM DEBT
   6% zero coupon convertible debentures           257,610              250,107
   Vendor financing, excluding
      current portion                               68,553               80,589
                                              ------------         ------------
                                                   326,163              330,696
                                              ------------         ------------

DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability                91,520               78,833
   Other                                             4,985                2,444
                                              ------------         ------------
                                                    96,505               81,277
                                              ------------         ------------
MINORITY INTEREST                                   55,839               51,270
                                              ------------         ------------ 

COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share            53,177               53,117
   Series A Common Shares, par value
      $1 per share                                  33,006               33,006
   Additional paid-in capital                    1,248,760            1,245,066
   Retained earnings                               195,173              145,013
                                              ------------         ------------
                                                 1,530,116            1,476,202
                                              ------------         ------------
   Total Liabilities and 
     Shareholders' Equity                     $  2,235,642         $  2,085,899
                                              ============         ============


                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.

                                      -17-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.    The consolidated financial statements included herein have been prepared
      by the Company, without audit, pursuant to the rules and regulations of
      the Securities and Exchange Commission.  Certain information and footnote
      disclosures normally included in financial statements prepared in 
      accordance with generally accepted accounting principles have been
      condensed or omitted pursuant to such rules and regulations, although the
      Company believes that the disclosures are adequate to make the information
      presented not misleading.  It is suggested that these consolidated 
      financial statements be read in conjunction with the consolidated
      financial statements and the notes thereto included in the Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present fairly the financial position as of June 30, 1997 and December 31,
      1996,  and the  results  of  operations  and cash flows for the six months
      ended June 30, 1997 and 1996. The results of operations for the six months
      ended  June 30,  1997 and  1996,  are not  necessarily  indicative  of the
      results to be expected for the full year.

2.    Certain amounts reported in prior periods have been reclassified to 
      conform to the current period presentation which nets certain customer
      promotional and retention expenses against service revenues.

3.    Primary  earnings  per Common and Series A Common Share for the six months
      ended June 30, 1997 and 1996,  was  computed by dividing Net Income by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock  equivalents at June 30, 1997 and 1996,  consist primarily of
      dilutive Common Shares issuable and Redeemable  Preferred Stock and Common
      Share options and stock appreciation rights.

      Earnings per Common and Series A Common Share  Assuming  Full Dilution for
      the six months ended June 30, 1997 and 1996,  was computed by dividing Net
      Income, as adjusted for the interest expense eliminated as a result of the
      pro forma  conversion of Convertible  Debentures,  by the weighted average
      number  of Common  Shares,  Series A Common  Shares  and  dilutive  common
      equivalent  shares  outstanding  during the period.  Dilutive common stock
      equivalents  at June 30,  1997 and 1996,  consist  primarily  of  dilutive
      Convertible  Debentures (assuming  conversion into Common Shares),  Common
      Shares issuable,  Redeemable Preferred Stock, and Common Share Options and
      stock appreciation rights.

      The Financial Accounting Standards Board issued Statement of Financial
      Accounting Standards ("SFAS") No. 128, "Earnings per Share" in March 1997
      which will become effective in December 1997.  Earnings per share would 
      not change significantly if the SFAS No. 128 was in effect as of 
      January 1, 1996.


                                      -18-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




4.    Assuming acquisitions accounted for as purchases during the period January
      1, 1996, to June 30, 1997,  had taken place on January 1, 1996,  pro forma
      results of operations would have been as follows:

                                                      Six Months Ended
                                                          June 30,
                                                ------------------------------
                                                    1997               1996
                                                -----------        -----------
                                                    (Dollars in thousands,
                                                   except per share amounts)

Service Revenues                                $   391,979        $   305,251
Equipment Sales                                      10,184              8,472
Interest Expense (including cost
 to finance acquisitions)                            11,259             13,395
Net Income                                           49,394             93,252
Earnings per Common and Series A Common Share   $       .57        $      1.08



5.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first six months of 1997 and 1996. In conjunction with these acquisitions,
      the following assets were acquired,  liabilities assumed and Common Shares
      issued.

                                                     Six Months Ended
                                                         June 30,
                                             ---------------------------------
                                                  1997               1996
                                             -------------      --------------
                                                   (Dollars in thousands)

Property, plant and equipment                $          --      $        7,069
Cellular licenses                                   36,719              39,063
Decrease in equity-method investment
  in cellular interests                                 --              (2,733)
Accounts receivable                                                      1,332
Accounts payable                                        --                (938)
Other assets and liabilities,
  excluding cash acquired                             (113)               (422)
Common Shares issued                                    --             (42,499)
                                             --------------     --------------
  Decrease in cash due to acquisitions       $      36,606      $          872
                                             ==============     ==============




                                      -19-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




        The following  summarizes certain noncash  transactions and interest and
income taxes paid.

                                                          Six Months Ended
                                                              June 30,
                                                    ---------------------------
                                                       1997             1996
                                                    -----------     -----------
                                                        (Dollars in thousands)

Interest paid                                       $     4,105     $     3,145
Income taxes paid                                        22,810          17,310
Noncash interest expense                                  7,651           8,249
Common Shares issued by USM for conversion
  of USM Preferred Stock and TDS Preferred Shares   $        --     $    18,450

6.      Contingencies

        The  Company  owns a 5.5%  interest  in the  Los  Angeles  SMSA  Limited
        Partnership  (the  "Partnership").  In  November  1993,  a class  action
        complaint  was filed on behalf of cellular  customers  in Orange  County
        Superior Court naming,  among others, the Partnership.  These complaints
        allege certain facts,  including a similarity in the pricing  structures
        of the two defendant  cellular  carriers,  which plaintiffs  contend are
        circumstantial  evidence that the Partnership and Los Angeles  Telephone
        Company  conspired  to fix the prices of retail and  wholesale  cellular
        radio services in the Los Angeles  market.  The complaint  seeks damages
        for the class "in a sum in excess of $100 million." A similar agent case
        was settled for an immaterial  amount.  Trial began on July 7, 1997. The
        Partnership  does not believe that this  proceeding will have a material
        adverse  effect on the  Partnership's  financial  position or results of
        operations.  For further discussion of this contingency,  see Note 14 of
        Notes to  Consolidated  Financial  Statements  included in the Company's
        Report on Form 10-K for the year ended December 31, 1996.



                                      -20-

<PAGE>




                           PART II. OTHER INFORMATION
                           --------------------------



Item 4.  Submission of Matters to a Vote of Security-Holders.
- -------------------------------------------------------------

        At the Annual Meeting of  Shareholders of USM, held on May 14, 1997, the
following numbers of votes were cast for the matters indicated:

1.a.    Election of two Class I directors of the Company by the holder of Series
        A Common Shares:

                                                                      Broker
Nominee                    For             Withhold                  Non-Vote
- -----------------------------------------------------------------------------

H. Donald Nelson       330,058,770            -0-                       -0-
LeRoy T. Carlson       330,058,770            -0-                       -0-


2.      Proposal to approve the Company's 1997 Employee Stock Purchase Plan:

                                                                     Broker
                             For           Against      Abstain      Non-Vote
                             ------------------------------------------------
Series A
 Common Shares           330,058,770         -0-          -0-          -0-

Common Shares             50,157,850        51,091        8,705        -0-
                          ----------        ------        -----        ---

    Total                380,216,620        51,091        8,705        -0-
                         ===========        ======        =====        ===

3.      Proposal to Ratify the Selection of Arthur Andersen LLP as Independent
        Public Accountants for 1997:
                                                                      Broker
                             For           Against       Abstain     Non-Vote
                             ------------------------------------------------
Series A
 Common Shares          330,058,770          -0-           -0-         -0-

Common Shares            50,186,083        15,163         16,401       -0-
                         ----------        ------         ------       ---

    Total               380,244,853        15,163         16,401       -0-
                        ===========        ======         ======       ===

                                      -21-

<PAGE>



                           PART II. OTHER INFORMATION
                           --------------------------


Item 5.  Other Information.
- ---------------------------

On July 31, 1997, the Company  announced that it had filed a shelf  registration
statement with the Securities and Exchange  Commission  covering $400 million of
debt securities.  The news release issued to announce this filing is attached as
Exhibit 99.


Item 6.  Exhibits and Reports on Form 8-K.
- ------------------------------------------

     (a)     Exhibits:

                 Exhibit 11 - Computation of earnings per common share.

                 Exhibit 12 - Statement regarding computation of ratios.

                 Exhibit 27 - Financial Data Schedule.

                 Exhibit 99 - News Release dated July 31, 1997.

     (b)     Reports on Form 8-K filed during the quarter ended June 30, 1997:

             No reports on Form 8-K were filed during the quarter ended June 30,
             1997.


                                      -22-

<PAGE>




                                   SIGNATURES
                                   ----------



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                      UNITED STATES CELLULAR CORPORATION
                                      ----------------------------------
                                                (Registrant)





Date    August 8, 1997                      H. DONALD NELSON
     ---------------------            ------------------------------
                                      H. Donald Nelson
                                      President
                                      (Chief Executive Officer)


Date    August 8, 1997                     KENNETH R. MEYERS
     ---------------------           -------------------------------
                                     Kenneth R. Meyers
                                     Senior Vice President-Finance and Treasurer
                                     (Chief Financial Officer)


Date    August 8, 1997                     PHILLIP A. LORENZINI
     ---------------------           --------------------------------
                                     Phillip A. Lorenzini
                                     Controller
                                     (Principal Accounting Officer)



                                      -23-

<PAGE>


                                                                Exhibit 11

                       United States Cellular Corporation
                    Computation of Earnings Per Common Share
                    (in thousands, except per share amounts)


Three Months Ended June 30,                             1997           1996
- --------------------------------------------------------------------------------

Primary Earnings
  Net Income Available to Common                     $   31,692     $   63,055
                                                     ==========     ==========
Primary Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                            86,177         86,085

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                    48             81
                                                     ----------     ----------
  Primary Shares                                         86,225         86,166
                                                     ==========     ==========

Primary Earnings per Common Share
  Net Income                                         $      .37     $      .73
                                                     ==========     ==========

Fully Diluted Earnings
  Net Income Available to Common, as reported        $   31,692     $   63,055
  Interest expense eliminated as a result of the
    pro forma conversion of Convertible Debentures        2,106          1,870
                                                     ----------     ----------
  Net Income Available to Common, as adjusted            33,798         64,925
                                                     ==========     ==========
Fully Diluted Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                            86,177         86,085

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                    54             81
    Conversion of Convertible Debentures                  7,059          7,059
                                                     ----------     ----------
  Fully Diluted Shares                                   93,290         93,225
                                                     ==========     ==========

Fully Diluted Earnings per Common Share
  Net Income                                         $      .36     $      .70
                                                     ==========     ==========



*   The 1997 calculation is submitted in accordance with Securities Act of 1934 
    Release No. 9083 although not required by footnote 2 to paragraph 14 of APB 
    Opinion No. 15 because it results in dilution of less than 3%.


<PAGE>


                                                                 Exhibit 11

                       United States Cellular Corporation
                    Computation of Earnings Per Common Share
                    (in thousands, except per share amounts)


Six Months Ended June 30,                               1997           1996
- --------------------------------------------------------------------------------

Primary Earnings
  Net Income Available to Common                     $   50,160     $   92,442
                                                     ==========     ========== 
Primary Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                            86,163         85,498

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                    48             95
    Convertible Preferred Shares                             --            102
    Common Shares Issuable                                   --            231
                                                     ----------     ----------
  Primary Shares                                         86,211         85,926
                                                     ==========     ==========
Primary Earnings per Common Share
  Net Income                                         $      .58     $     1.08
                                                     ==========     ==========
Fully Diluted Earnings
  Net Income Available to Common, as reported        $   50,160     $   92,442
  Interest expense eliminated as a result of the
    pro forma conversion of Convertible Debentures        4,201          3,739
                                                     ----------     ----------
Net Income Available to Common, as adjusted              54,361         96,181
                                                     ==========     ==========
Fully Diluted Shares
  Weighted average number of Common and Series A
    Common Shares Outstanding                            86,163         85,498

  Additional shares assuming issuance of:
    Options and Stock Appreciation Rights                    55             96
    Convertible Preferred Shares                             --            103
    Common Shares Issuable                                   --            231
    Conversion of Convertible Debentures                  7,059          7,059
                                                     ----------     ----------
  Fully Diluted Shares                                   93,277         92,987
                                                     ==========     ==========

Fully Diluted Earnings per Common Share
  Net Income                                         $      .58     $     1.03
                                                     ==========     ==========


*   The 1997 calculation is submitted in accordance with Securities Act of 1934 
    Release No. 9083 although not required by footnote 2 to paragraph 14 of APB 
    Opinion No. 15 because it results in dilution of less than 3%.


<PAGE>


                                                               Exhibit 12

                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES




                                                              Six Months
                                                                 Ended
                                                             June 30, 1997
                                                         ----------------------
                                                         (Dollars in thousands)
EARNINGS
   Income from Continuing Operations before
     income taxes                                          $          89,563
      Add (Deduct):
        Minority Share of Cellular Losses                               (111)
        Earnings on Equity Method                                    (36,423)
        Distributions from Minority Subsidiaries                      21,533
        Amortization of Capitalized Interest                              --
        Minority interest in income of majority-owned
          subsidiaries that have fixed charges                            --
                                                           -----------------
                                                           $          74,562

      Add fixed charges:
        Consolidated interest expense                                 12,181
        Deferred debt expense                                            232
        Interest Portion (1/3) of Consolidated
          Rent Expense                                                 2,063
                                                           -----------------
                                                           $          89,038

FIXED CHARGES
   Consolidated interest expense                                      12,181
   Deferred debt expense                                                 232
   Interest Portion (1/3) of Consolidated
      Rent Expense                                                     2,063
                                                           -----------------
                                                           $          14,476

RATIO OF EARNINGS TO FIXED CHARGES                                      6.15
                                                           =================

   Tax-Effected Preferred Dividends                        $              --
   Fixed Charges                                                      14,476
                                                           -----------------
      Fixed Charges and Preferred Dividends                $          14,476

RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                              6.15
                                                           =================


<PAGE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF UNITED STATES CELLULAR CORPORATION AS OF
JUNE 30, 1997, AND FOR THE SIX MONTHS THEN ENDED, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                      $    1,678
<SECURITIES>                                       800
<RECEIVABLES>                                   71,703
<ALLOWANCES>                                     3,810
<INVENTORY>                                      9,835
<CURRENT-ASSETS>                               135,455
<PP&E>                                         980,941
<DEPRECIATION>                                 235,270
<TOTAL-ASSETS>                               2,235,642
<CURRENT-LIABILITIES>                          166,691
<BONDS>                                        326,163
                                0
                                          0
<COMMON>                                        86,183
<OTHER-SE>                                   1,443,933
<TOTAL-LIABILITY-AND-EQUITY>                 2,235,642
<SALES>                                         10,184
<TOTAL-REVENUES>                               402,163
<CGS>                                           35,757
<TOTAL-COSTS>                                  336,564
<OTHER-EXPENSES>                                43,393
<LOSS-PROVISION>                                12,122
<INTEREST-EXPENSE>                              11,167
<INCOME-PRETAX>                                 89,563
<INCOME-TAX>                                    39,403
<INCOME-CONTINUING>                             50,160
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    50,160
<EPS-PRIMARY>                                      .58
<EPS-DILUTED>                                      .58
        

</TABLE>

                                                               Exhibit 99




Contact:     Kenneth R. Meyers, Senior Vice President - Finance
             United States Cellular Corporation
             (773) 399-8900  Chicago

FOR RELEASE: IMMEDIATE

                 UNITED STATES CELLULAR FILES SHELF REGISTRATION
                       FOR $400 MILLION OF DEBT SECURITIES

July 31, 1997,  Chicago,  Illinois - United States Cellular  Corporation  [AMEX:
USM] announced today that it has filed a shelf  registration  statement with the
Securities  and  Exchange  Commission  ("SEC")  covering  $400  million  of debt
securities.  USM is  registering  the debt  securities  to enhance its financial
flexibility  and to  position  itself  to be able to  capitalize  on  attractive
financing  opportunities as they may become  available in the  marketplace.  Any
specific offering under the shelf  registration  statement may be made in one or
more series and in amounts,  at prices and on terms to be determined at the time
of any such sale.

A registration  statement  relating to these  securities has been filed with the
SEC but has not yet become  effective.  These securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  press  release  shall not  constitute  an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

Based in Chicago,  USM manages and invests in cellular  systems  throughout  the
United States. As of June 30, 1997, USM managed  operational systems serving 141
markets.

USM Internet Home Page:
 http://www.uscc.com

<PAGE>



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