UNITED STATES CELLULAR CORP
S-8, 1997-03-25
RADIOTELEPHONE COMMUNICATIONS
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    As filed with the Securities and Exchange Commission on March 25, 1997

                                                     Registration No. 333-

================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                 ---------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933

                                 ---------------

                       UNITED STATES CELLULAR CORPORATION
             (Exact name of registrant as specified in its charter)

              Delaware                               62-1147325
    (State or other jurisdiction                  (I.R.S. Employer
  of incorporation or organization)              Identification No.)

                         8410 West Bryn Mawr, Suite 700
                             Chicago, Illinois                  60631
               (Address of Principal Executive Offices)       (Zip Code)

                       United States Cellular Corporation
                  Special Retention Restricted Stock Award Plan
                            (Full title of the plan)

                                H. Donald Nelson
                                    President
                       United States Cellular Corporation
                         8410 West Bryn Mawr, Suite 700
                             Chicago, Illinois 60631
                     (Name and address of agent for service)
                                 (773) 399-8900
                          (Telephone number, including
                        area code, of agent for service)
                                 ---------------

                         CALCULATION OF REGISTRATION FEE

================================================================================

Title of                           Proposes        Proposed        Amount
Securities       Amount            Maximum         Maximum         of
to be            to be             Offering Price  Aggregate       Registration
Registered       Registered        Per Share(1)    Offering Price  Fee

Common Shares,
$1.00 par value  70,000 shares(2)    $25.94         $1,815,800      $550.19
=============== ================= ================ =============== =============

(1)      Estimated for the Common  Shares solely for the purpose of  calculating
         the  registration  fee on the basis of the  average of the high and low
         prices  of the  Common  Shares of the  Company  on the  American  Stock
         Exchange on March 21, 1997.

(2)      In addition,  this Registration  Statement also covers an indeterminate
         amount  of  additional   securities  which  may  be  issued  under  the
         above-referenced Plan pursuant to the anti-dilution  provisions of such
         Plan and,  if  interests  in the  above-referenced  Plan are  deemed to
         constitute  separate  securities,  pursuant  to Rule  416(c)  under the
         Securities Act of 1933, this registration statement shall also cover an
         indeterminate amount of interests to be offered or sold pursuant to the
         above-referenced Plan.



                                       

<PAGE>



                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


Item 1.  Plan Information*
         -----------------

Item 2.  Registrant Information and Employee Plan Annual Information*
         ------------------------------------------------------------
*        Information  required by Part I to be  contained  in the Section  10(a)
         prospectus  is omitted from the  Registration  Statement in  accordance
         with  Rule 428  under  the  Securities  Act of 1933,  as  amended  (the
         "Securities Act") and the Note to Part I of Form S-8.




















<PAGE>



                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.  Incorporation of Documents by Reference.

                  The following  documents  which have  heretofore been filed by
United States Cellular Corporation (the "Company" or the "Registrant"), with the
Securities and Exchange Commission (the "Commission") pursuant to the Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act"),  are  incorporated  by
reference herein and shall be deemed to be a part hereof:

      1.       The Company's Annual Report on Form 10-K for the year ended 
               December 31, 1996;

      2.       The description of the Common Shares, par value $1.00 per share 
               ("Common Shares"), of the Company contained in the Company's 
               Amendment No. 2 on Form 8, dated December 28, 1992, to the 
               Company's Report on Form 8-A; and

      3.       All other reports filed pursuant to Section 13(a) or 15(d) of the
               Exchange Act since the end of the fiscal year ended December 31, 
               1996.

                  All  documents,  subsequently  filed by the  Company  with the
Commission  pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act,
prior to the filing of a post-effective amendment to this Registration Statement
which indicates that all securities  offered have been sold or which deregisters
all securities  then remaining  unsold,  shall be deemed to be  incorporated  by
reference  in this  Registration  Statement  and made a part  hereof  from their
respective dates of filing (such documents,  and the documents enumerated above,
being hereinafter referred to as "Incorporated Documents").

                  Any statement  contained in an Incorporated  Document shall be
deemed to be modified or superseded for purposes of this Registration  Statement
to the extent that a  statement  contained  herein or in any other  subsequently
filed  Incorporated  Document  modifies or supersedes such  statement.  Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Registration Statement.

Item 4.  Description of Securities.
         --------------------------
                  See Item 3.

Item 5.  Interests of Named Experts and Counsel.
         ---------------------------------------
                  The  legality  of the Common  Shares  offered  hereby is being
passed  upon for the  Company  by Sidley & Austin,  One  First  National  Plaza,
Chicago,  Illinois  60603.  The  Company is  controlled  by  Telephone  and Data
Systems,  Inc.  ("TDS") and TDS is  controlled  by a voting  trust.  Walter C.D.
Carlson,  a trustee and  beneficiary  of the voting trust and a director of TDS,
the  Company  and  certain  other  subsidiaries  of TDS,  Michael G.  Hron,  the
Secretary  of TDS and  certain  subsidiaries  of TDS,  William S.  DeCarlo,  the
Assistant Secretary of TDS and certain  subsidiaries of TDS, Stephen P. Fitzell,
the Secretary of the Company and certain other  subsidiaries  of TDS, and Sherry
S.  Treston,   the  Assistant   Secretary  of  the  Company  and  certain  other
subsidiaries of TDS, are partners of Sidley & Austin.

Item 6.  Indemnification of Directors and Officers.
         ------------------------------------------
                  The Company's Restated Certificate of Incorporation contains a
provision  providing  that no  director  or  officer  of the  Company  shall  be
personally  liable to the Company or its  stockholders  for monetary damages for
breach of  fiduciary  duty as a  director  or  officer  except for breach of the
director's or officer's duty of loyalty to the Company or its stockholders, acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation  of  law,  unlawful  payment  of  dividends,  unlawful  stock
redemptions or repurchases and  transactions  from which the director or officer
derived an improper personal benefit.

                                       -2-

<PAGE>



                  Section 145 of the General Corporation Law of Delaware permits
indemnification  of directors,  officers and  employees of a  corporation  under
certain  conditions  and  subject  to  certain  limitations.  Article  XI of the
Company's Restated Certificate of Incorporation, as amended, contains provisions
for the  indemnification  of  directors,  officers and  employees of the Company
within the limitations permitted by Section 145.

                  Section  145  of  the  General  Corporation  Law  of  Delaware
contains  provisions  permitting (and, in some situations,  requiring)  Delaware
corporations  such as the Company to provide  indemnification  to their officers
and directors for losses and  litigation  expense  incurred in connection  with,
among other things, their service to the corporation in those capacities.  Among
other things, these provisions provide that the Company is required to indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative  or  investigative  (including any action by or in the
right of the Company) (a "Proceeding") by reason of the fact that he is or was a
director,  officer  or  employee  of the  Company,  or is or was  serving at the
request  of  the  Company  as  a  director,   officer  or  employee  of  another
corporation,  partnership,  joint venture,  trust or other enterprise (including
service with respect to any employee benefit plan) against  expenses  (including
attorney's fees),  judgments,  fines, ERISA excise taxes,  penalties and amounts
paid in settlement  actually and reasonably  incurred by him in connection  with
such  Proceeding  to  the  fullest  extent  permitted  by the  Delaware  General
Corporation  Law, as the same exists or may be amended  (but, in the case of any
such  amendment,  only to the extent that such amendment  permits the Company to
provide  broader  indemnification  rights than such law permitted the Company to
provide prior to such amendment).  These provisions also provide for the advance
payment of fees and expenses  reasonably  incurred by the director or officer in
defense of any such  Proceeding,  subject to  reimbursement  by the  director or
officer if it is  ultimately  determined  that such  officer or  director is not
entitled to be indemnified by the Company.

                  The Company has directors' and officers'  liability  insurance
which  provides,  subject to  certain  policy  limits,  deductible  amounts  and
exclusions, coverage for all persons who have been, are or may in the future be,
directors or officers of the Company,  against  amounts  which such persons must
pay resulting  from claims  against them by reason of their being such directors
or officers during the policy period for certain breaches of duty,  omissions or
other acts done or wrongfully attempted or alleged.

Item 7.  Exemption from Registration Claimed.
         ------------------------------------
                  Not Applicable.

Item 8.  Exhibits.
         ---------
                  The exhibits  accompanying  this  Registration  Statement  are
listed  on the  accompanying  Exhibit  Index.  The  Plan is not  intended  to be
qualified under Section 401(a) of the Internal Revenue Code.

Item 9.  Undertakings.
         -------------
          The Company hereby undertakes:

          1.        To file, during any period in which offers or sales are 
                    being made, a post-effective amendment to this Registration 
                    Statement:

                    (a)  To include any prospectus required by Section 10(a)(3) 
                         of the Securities Act;

                    (b)  To reflect in the prospectus any facts or events 
                         arising after the effective date of the
                         Registration Statement (or the most recent post-
                         effective amendment thereof) which, individually or in 
                         the aggregate, represent a fundamental change in the 
                         information set forth in the Registration Statement.  
                         Notwithstanding the foregoing, any increase
                         or decrease in the volume of securities offered (if the
                         total dollar value of securities offered would not 
                         exceed that which was registered) and any deviation 
                         
                                       -3-

<PAGE>



                         from the low or high end of the estimated maximum 
                         offering range may be reflected in the form
                         of prospectus filed with the Commission pursuant to 
                         Rule 424(b) if, in the aggregate, the changes in volume
                         and price represent no more than a 20 percent change in
                         the maximum aggregate offering price set forth in the 
                         "Calculation of Registration Fee" table in the 
                         effective registration statement;

                    (c)  To include  any  material  information  with
                         respect  to the  plan  of  distribution  not
                         previously  disclosed  in  the  Registration
                         Statement  or any  material  change  to such
                         information in the Registration Statement;

                    Provided, however, that paragraphs 1.(a) and 1.(b) do
                    not apply if the information  required to be included
                    in a post-effective  amendment by those paragraphs is
                    contained  in periodic  reports  filed by the Company
                    pursuant  to  Section  13 or  Section  15(d)  of  the
                    Exchange  Act that are  incorporated  by reference in
                    the Registration Statement.

          2.        That,  for the purpose of  determining  any liability
                    under the  Securities  Act, each such  post-effective
                    amendment  shall be deemed  to be a new  registration
                    statement relating to the securities offered therein,
                    and the  offering  of such  securities  at that  time
                    shall be deemed to be the initial bona fide  offering
                    thereof.

          3.        To   remove   from   registration   by   means  of  a
                    post-effective  amendment  any of the  Common  Shares
                    being  registered  hereby which remain  unsold at the
                    termination of the offering.

          4.       That, for the purposes of  determining  any liability
                   under  the   Securities   Act,  each  filing  of  the
                   Company's  Annual Report pursuant to Section 13(a) or
                   Section  15(d)  of  the  Exchange  Act  (and,   where
                   applicable, each filing of an employee benefit plan's
                   annual  report  pursuant  to  Section  15(d)  of  the
                   Exchange  Act) that is  incorporated  by reference in
                   the  registration  statement  shall be deemed to be a
                   new registration statement relating to the securities
                   offered therein,  and the offering of such securities
                   at that time shall be deemed to be the  initial  bona
                   fide offering hereof.

          5.       That, insofar as indemnification for liabilities arising 
                   under the Securities Act may be permitted to directors, 
                   officers and controlling persons of the Company pursuant to 
                   the foregoing provisions, or otherwise, the Company has been 
                   advised that in the opinion of the Commission such 
                   indemnification is against public policy as expressed in the 
                   Securities Act and is, therefore, unenforceable.  In the 
                   event that a claim for indemnification against such
                   liabilities (other than the payment by the Company of 
                   expenses incurred or paid by a director, officer or 
                   controlling person of the Company in the successful defense 
                   of any action, suit or proceeding) is asserted by such 
                   director, officer or controlling person in connection with 
                   the securities being registered, the Company will, unless in 
                   the opinion of its counsel the matter has been settled by 
                   controlling precedent, submit to a court of appropriate 
                   jurisdiction the question whether such indemnification by it 
                   is against public policy as expressed in the Securities Act 
                   and will be governed by the final adjudication of such issue.



                                       -4-

<PAGE>



                                   SIGNATURES


                  Pursuant to the  requirements  of the  Securities Act of 1933,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-8 and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized,  in the City of Chicago,  State of Illinois, on the 25th day of
March, 1997.

                                    UNITED STATES CELLULAR CORPORATION


                                    By:       /s/ H. Donald Nelson
                                             ---------------------
                                             H. Donald Nelson
                                             President

                  Pursuant to the  requirements  of the  Securities Act of 1933,
this  Registration  Statement  has been signed by the  following  persons in the
capacities indicated and on the 25th day of March, 1997.



/s/ LeRoy T. Carlson, Jr.          Chairman and Director
- -----------------------------
LeRoy T. Carlson, Jr.

/s/ H. Donald Nelson               President (Principal Executive Officer)
- -----------------------------      and Director
H. Donald Nelson                   

/s/ LeRoy T. Carlson               Director
- -----------------------------
LeRoy T. Carlson

/s/ Murray L. Swanson              Director
- -----------------------------
Murray L. Swanson

/s/ Paul-Henri Denuit              Director
- -----------------------------
Paul-Henri Denuit

/s/ Allan Z. Loren                 Director
- -----------------------------
Allan Z. Loren

/s/ Walter C.D. Carlson            Director
- -----------------------------
Walter C.D. Carlson

/s/ Kenneth R. Meyers              Vice President-Finance and Treasurer
- -----------------------------      (Principal Financial Officer)
Kenneth R. Meyers                   

/s/ Phillip A. Lorenzini           Controller (Principal Accounting Officer)
- -----------------------------
Phillip A. Lorenzini                   



<PAGE>



                                  EXHIBIT INDEX


                  The  following  documents are filed  herewith or  incorporated
herein by reference.

Exhibit
  No.                      Description
- --------          --------------------------------------------------------------
   4.1            Restated Certificate of Incorporation, as amended, of the 
                  Company (Incorporated herein by reference to Exhibit 2(a) to 
                  Amendment No. 2 on Form 8 dated December 28, 1992 to the 
                  Company's Report on Form 8-A).

   4.2            Restated  Bylaws,  as amended,  of the  Company  (Incorporated
                  herein by reference to Exhibit 2(b) to Amendment No. 2 on Form
                  8 dated  December  28,  1992 to the  Company's  Report on Form
                  8-A).

   5              Opinion of Sidley & Austin.

  23.1            Consent of Independent Public Accountants.

  23.2            Consents of Independent Accountants.

  23.3            Consent of Sidley & Austin (contained in Exhibit 5 hereto).

  99.1            Form of Agreement which constitutes the United States Cellular
                  Corporation Special Retention Restricted Stock Award Plan






<PAGE>
 



                                                      EXHIBIT 5



                                 SIDLEY & AUSTIN
                            ONE FIRST NATIONAL PLAZA
                             CHICAGO, ILLINOIS 60603




                                March 25, 1997




United States Cellular Corporation
Suite 700
8410 West Bryn Mawr Avenue
Chicago, Illinois  60631

                  Re:      United States Cellular Corporation
                           Registration Statement on Form S-8

Gentlemen:

                  We are  counsel  to  United  States  Cellular  Corporation,  a
Delaware  corporation  (the  "Company"),  and have  represented  the  Company in
connection  with the  Registration  Statement  on Form  S-8  (the  "Registration
Statement")  being  filed  by the  Company  with  the  Securities  and  Exchange
Commission under the Securities Act of 1933, as amended (the "Securities  Act"),
with respect to issuance of 70,000 common shares, par value $1.00 per share (the
"Shares"),  of the Company  pursuant to the United States  Cellular  Corporation
Special Retention Restricted Stock Award Plan (the "Plan").

                  In rendering this opinion,  we have examined and relied upon a
copy  of  the  Plan  and  the  Registration  Statement,  including  the  related
Prospectus  dated  the date  hereof.  We have  also  examined  and  relied  upon
originals,  or  copies  of  originals  certified  to our  satisfaction,  of such
agreements,   documents,  certificates  and  other  statements  of  governmental
officials and other  instruments,  and examined  such  questions of law and have
satisfied  ourselves as to such matters of fact, as we have considered  relevant
and necessary as a basis for this opinion.  We have assumed the  authenticity of
all documents  submitted to us as originals,  the genuineness of all signatures,
the legal capacity of all natural  persons and the conformity  with the original
documents of any copies thereof submitted to us for our examination.

                  Based on the foregoing, we are of the opinion that:

                  1. The Company is duly incorporated and validly existing under
the laws of the State of Delaware; and

                  2.  Each  Share  will  be  legally  issued,   fully  paid  and
nonassessable  when: (i) the Registration  Statement shall have become effective
under the  Securities  Act;  (ii) such Share  shall have been duly issued in the
manner contemplated by the Plan; and (iii) a certificate representing such Share
shall have been duly executed,  countersigned  and registered and duly delivered
to the person  entitled  thereto  against  receipt  of the agreed  consideration
therefor (not less than the par value thereof) in accordance with the Plan.

                  We do not find it  necessary  for the purposes of this opinion
to cover,  and  accordingly we express no opinion as to, the  application of the
securities or "Blue Sky" laws of the various states to the sale of the Shares.



<PAGE>


United States Cellular Corporation
March 25, 1997
Page 2


                  This opinion is limited to the Securities Act and the Delaware
General Corporation Law.

                  The Company is controlled by Telephone and Data Systems,  Inc.
("TDS") and TDS is controlled by a voting trust.  Walter C.D. Carlson, a trustee
and  beneficiary  of the voting  trust and a director  of TDS,  the  Company and
certain other  subsidiaries  of TDS,  Michael G. Hron,  the Secretary of TDS and
certain  subsidiaries of TDS, William S. DeCarlo, the Assistant Secretary of TDS
and certain  subsidiaries  of TDS,  Stephen P.  Fitzell,  the  Secretary  of the
Company  and certain  other  subsidiaries  of TDS,  and Sherry S.  Treston,  the
Assistant  Secretary of the Company and certain other  subsidiaries  of TDS, are
partners of this Firm.

                  We hereby  consent to the filing of this opinion as an exhibit
to the  Registration  Statement  and to all  references to our Firm in or made a
part of the Registration Statement, including the related Prospectus.

                                Very truly yours,



                                SIDLEY & AUSTIN




<PAGE>




                                                       EXHIBIT 23.1





                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


                  As independent  public  accountants,  we hereby consent to the
incorporation  by  reference in this Form S-8  Registration  Statement of United
States Cellular Corporation, of our report dated January 29, 1997, (except with
respect to the matter discussed in Note 16, as to which the date is February 4,
1997),  on  the  consolidated  financial  statements  and  financial  statement 
schedule  of United States  Cellular  Corporation  and  Subsidiaries, included
or incorporated by reference in the United States Cellular Corporation Form 10-K
for the year ended December 31, 1996, and to the incorporation by reference in
this Form S-8 Registration Statement of our compilation  report dated February
25, 1997, on the combined financial statements of the Los Angeles SMSA Limited
partnership, the Nashville/Clarksville MSA Limited  Partnership and the Baton
Rouge   MSA  Limited  Partnership,  included  in  the  United States Cellular 
Corporation Form 10-K for the year ended December 31, 1996.  We also consent to 
all references to our Firm included in this Form S-8 Registration Statement.




ARTHUR ANDERSEN LLP

Chicago, Illinois
March 20, 1997





<PAGE>





                                                      EXHIBIT 23.2


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Registration  Statement  on  Form S-8  of our  report  dated February 26, 1997, 
relating to the financial statements of  Los  Angeles  SMSA Limited Partnership,
appearing on page 32 of the  United  States  Cellular Corporation Annual Report
on Form 10-K for the year ended December 31, 1996.


                                          PRICE WATERHOUSE LLP

San Francisco, California
March 20, 1997


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Form S-8  Registration  Statement of United States  Cellular  Corporation of our
report dated February 17, 1995, of our audit of the financial statements of the
Los Angeles SMSA Limited  Partnership  as of December 31, 1994, and for the year
then  ended,  included in  the  United  States  Cellular  Corporation  Annual 
Report  on  Form 10-K for the  year  ended December 31,  1996;  such financial
statements were not included separately in such Form 10-K.

                                         COOPERS & LYBRAND L.L.P.

Newport Beach, California
March 20, 1997


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Registration  Statement on Form S-8 of United States Cellular Corporation of our
reports  dated  February  7,  1997,  February  9, 1996 and  February 10, 1995,
respectively,   on   our   audits   of   the   financial   statements   of   the
Nashville/Clarksville  MSA Limited Partnership as of December 31, 1996, 1995 and
1994 and for the years ended December 31, 1996, 1995 and 1994;  such financial
statements  are not included separately in this Registration Statement.


                                          COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
March 20, 1997


                       CONSENT OF INDEPENDENT ACCOUNTANTS

                  We hereby  consent to the  incorporation  by reference in this
Registration  Statement on Form S-8 of United States  Cellular  Corporation of 
our reports dated February 7, 1997,  February  9, 1996 and  February 10, 1995,
respectively,  on our audits of the financial  statements of the Baton Rouge MSA
Limited  Partnership  as of December 31,  1996,  1995 and 1994 and for the years
ended December 31, 1996,  1995 and 1994, such  financial  statements  are  not 
included separately in this Registration Statement.

                                          COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
March 20, 1997


<PAGE>



                                                       EXHIBIT 99.1






                       UNITED STATES CELLULAR CORPORATION

               SPECIAL RETENTION RESTRICTED STOCK AWARD AGREEMENT


                  United States  Cellular  Corporation,  a Delaware  corporation
(the "Company"),  hereby grants to ____________  (the "Employee") as of February
28, 1997 (the "Grant Date") a restricted stock award of __________ shares of the
Company's  Common  Stock (the  "Award"),  upon and subject to the  restrictions,
terms and conditions set forth below.

                  1.  Stock Certificates.

                  A stock  certificate or  certificates  representing  the total
number  of  shares  of Common  Stock  subject  to the Award (as may be  adjusted
pursuant  to Section  5.3(b))  shall be  delivered  to the  Employee  as soon as
administratively  practicable  after the lapse of the  restrictions set forth in
Section 4.

                  2.  Custody and Delivery of Shares.

                  As soon as administratively  practicable after receipt of this
Agreement, the Employee shall execute the Agreement in duplicate by affixing his
signature to the end hereof and  returning  one of the signed  Agreements to the
Company's Vice President of Human  Resources.  The Agreement shall not be deemed
executed unless the Employee (i) executes one or more  irrevocable  stock powers
to facilitate  the transfer to the Company (or its assignee or nominee) all or a
portion  of the  shares  subject  to the Award if shares  are  forfeited  either
pursuant  to  Paragraph  4  hereof  or if  required  under  applicable  laws  or
regulations, and (ii)



<PAGE>



returns  such stock power or powers to the  Company's  Vice  President  of Human
Resources  at the same time the signed  Agreement  is returned to the  Company's
Vice  President of Human  Resources.  The Company shall hold the  certificate or
certificates  representing  the shares of Common Stock subject to the Award (the
"Award  Shares") until the  restrictions  on such shares have terminated and the
Company shall  thereupon,  subject to Paragraph 5.3,  deliver the certificate or
certificates for such shares to the Employee. The Company shall pay all original
issue or transfer  taxes and all fees and  expenses  incident to such  delivery,
except as otherwise provided in Paragraph 5.3.

                  3.  Rights as a Stockholder.

                  The  Employee  shall  have the right to vote the Award  Shares
(and  Common  Stock  distributions  thereon),  unless and until such  shares are
forfeited pursuant to Paragraph 4 hereof or if required under applicable laws or
regulations.   Any  dividends  or  other   distributions   (including,   without
limitation,  a cash  dividend,  a stock dividend or stock split) with respect to
Award  Shares shall be delivered to the Company and shall be subject to the same
restrictions  as the Award Shares.  If any dividend or other  distribution is in
the form of Common Stock,  the Employee  shall  execute one or more  irrevocable
stock  powers  similar to the stock  powers  executed  with respect to the Award
Shares and return such stock power and powers to the Company's Vice President of
Human  Resources.  Such dividends and other  distributions  made with respect to
Award Shares shall be  accumulated  in a separate  account for the Employee.  As
soon as practicable  after any Award Shares are no longer subject to forfeiture,
(i) any cash dividends  held in such separate  account in respect of such shares
shall be paid to the  Employee  in cash  without  interest  and  (ii) any  other
distributions  made in respect of such shares shall be delivered to the Employee
in kind without interest.


                                       -2-

<PAGE>



                  4. Restriction Period and Forfeiture.  (a) In General.  Except
as otherwise  provided in this Paragraph 4, the restrictions on 50% of the Award
Shares  shall  terminate  on January  15,  1999 if on such date the  Employee is
employed by any of the following:  (i) the Company;  (ii) any corporation  which
owns directly or indirectly at least 50% of the outstanding stock of the Company
(or the combined voting power of such outstanding stock); or (iii) a corporation
at least 50% of whose  outstanding  stock or the  combined  voting power of such
outstanding   stock  is  owned  directly  or  indirectly  by  the  Company  (any
corporation  described in clause (ii) or (iii) shall be an "Affiliate")  and the
restrictions on the other 50% of the Award Shares shall terminate on January 15,
2000 if on such date the Employee is employed by the Company or an Affiliate.

                  (b)  Retirement,   Disability  or  Death.  If  the  Employee's
employment by the Company or an Affiliate terminates by reason of (i) retirement
on or after age 65, (ii) a total physical  disability  which, in the judgment of
the Chairman,  prevents the Employee from performing such Employee's  employment
duties for a continuous  period of at least six months  ("Disability")  or (iii)
death prior to termination of restrictions on all the Award Shares in accordance
with subsection (a) above, the restrictions  shall terminate upon the Employee's
termination of employment.

                  (c)  Other  Termination  of  Employment.   If  the  Employee's
employment by the Company or an Affiliate  terminates  for any reason other than
retirement  on or after age 65,  Disability  or death  prior to  termination  of
restrictions  on all the Award Shares in accordance  with  subsection (a) above,
the Award  Shares  subject  to the  restrictions  on the date of the  Employee's
termination of employment shall be forfeited, and in the event that the Employee
shall forfeit any Award Shares,  the Employee shall,  within 10 days of the date
of the Company's  written  request,  return his signed copy of this Agreement to
the Company for cancellation.  Notwithstanding  the prior sentence,  such shares
nonetheless shall be forfeited and canceled by the Company.


                                       -3-

<PAGE>



                  (d)   Competition   or    Misappropriation   of   Confidential
Information. If prior to the delivery of the certificates representing the Award
Shares in accordance with Paragraph 2 above, the Employee either (i) enters into
competition   with  the  Company  or  an  Affiliate   or  (ii)   misappropriates
confidential  information  of the Company or an Affiliate,  as determined by the
Chairman  in his sole  discretion,  then all  rights  with  respect to the Award
Shares shall be immediately  forfeited and shall be canceled by the Company. For
purposes of the preceding  sentence,  the Employee  shall be treated as entering
into  competition  with the Company or an Affiliate if the Employee (i) directly
or  indirectly,  individually  or  in  conjunction  with  any  person,  firm  or
corporation, has contact with any customer of the Company or an Affiliate or any
prospective  customer  which has been  contacted or solicited by or on behalf of
the Company or an  Affiliate  for the purpose of  soliciting  or selling to such
customer or  prospective  customer any product or service,  except to the extent
such contact is made on behalf of the Company or an Affiliate, or (ii) otherwise
competes with the Company or an Affiliate in any manner or otherwise  engages in
the business of the Company or an  Affiliate.  The Employee  shall be treated as
misappropriating  confidential information of the Company or an Affiliate if the
Employee (i) uses confidential  information (as described below) for the benefit
of anyone  other  than the  Company  or such  Affiliate,  as the case may be, or
discloses the  confidential  information to anyone not authorized by the Company
or such Affiliate,  as the case may be, to receive such  information,  (ii) upon
termination of employment,  makes any summaries of, takes any notes with respect
to, or  memorizes  any  information  or takes any  confidential  information  or
reproductions  thereof from the  facilities of the Company or an  Affiliate,  or
(iii) upon  termination  of  employment or upon the request of the Company or an
Affiliate,  fails to return all confidential  information then in the Employee's
possession.   "Confidential   information"   shall  mean  any  confidential  and
proprietary  drawings,  reports,  sales and training  manuals,  customer  lists,
computer  programs,  and other material  embodying trade secrets or confidential
technical, business, or financial information of the Company or an Affiliate.


                                       -4-

<PAGE>



                  (e) Change in Control.  Any restrictions on Award Shares shall
immediately  terminate  upon the  occurrence  of (i) a "Change in  Control,"  as
defined below, or (ii) a "change in control" within the meaning of the Telephone
and Data Systems,  Inc. 1994  Long-Term  Incentive  Plan at a time when TDS owns
directly  or  indirectly  at least 50% of either  the  outstanding  stock of the
Company or the combined voting power of such stock.

                  For purposes of this Paragraph 4(e), a Change in Control shall
mean:

                  (1) the  acquisition  by any  individual,  entity  or group (a
         "Person"),  including  any  "person"  within  the  meaning  of  Section
         13(d)(3) or  14(d)(2) of the  Exchange  Act,  of  beneficial  ownership
         within the meaning of Rule 13d-3 promulgated under the Exchange Act, of
         25% or  more of the  combined  voting  power  of the  then  outstanding
         securities  of the  Company  entitled  to  vote  generally  on  matters
         (without regard to the election of directors) (the "Outstanding  Voting
         Securities"),  excluding,  however, the following:  (i) any acquisition
         directly from the Company or an Affiliate  (excluding  any  acquisition
         resulting  from the  exercise of an  exercise,  conversion  or exchange
         privilege,  unless  the  security  being  so  exercised,  converted  or
         exchanged was acquired directly from the Company or an Affiliate), (ii)
         any  acquisition by the Company or an Affiliate,  (iii) any acquisition
         by an employee  benefit plan (or related trust) sponsored or maintained
         by the Company or an Affiliate, (iv) any acquisition by any corporation
         pursuant to a  transaction  which  complies  with clauses (i), (ii) and
         (iii) of subsection (3) of this Paragraph  4(e), or (v) any acquisition
         by the following  persons:  (A) LeRoy T. Carlson or his spouse, (B) any
         child of LeRoy T.  Carlson  or the  spouse of any such  child,  (C) any
         grandchild  of LeRoy T.  Carlson,  including  any child  adopted by any
         child of LeRoy T. Carlson,  or the spouse of any such  grandchild,  (D)
         the estate of any of the persons described in clauses (A)-(C),  (E) any
         trust or similar arrangement (including any acquisition on behalf

                                       -5-

<PAGE>



         of such  trust  or  similar  arrangement  by the  trustees  or  similar
         persons)  provided that all of the current  beneficiaries of such trust
         or similar  arrangement  are persons  described  in clauses  (A)-(C) or
         their lineal descendants, or (F) the voting trust which expires on June
         30, 2009, or any successor to such voting trust, including the trustees
         of such voting trust on behalf of such voting trust, (all such persons,
         collectively, the "Exempted Persons");

                  (2)  individuals  who, as of the date hereof,  constitute  the
         Board of Directors of the Company (the "Incumbent Board") cease for any
         reason to  constitute  at least a  majority  of such  Incumbent  Board;
         provided  that any  individual  who  becomes a director  of the Company
         after such date,  whose  election,  or  nomination  for election by the
         Company's stockholders, was approved by the vote of at least a majority
         of the directors then  comprising the Incumbent Board shall be deemed a
         member  of  the  Incumbent  Board;  and  provided  further,   that  any
         individual who was initially  elected as a director of the Company as a
         result of an actual or threatened  election contest,  as such terms are
         used in Rule 14a-11 of Regulation  14A  promulgated  under the Exchange
         Act,  or any other  actual or  threatened  solicitation  of  proxies or
         consents  by or on behalf of any Person  other than the Board shall not
         be deemed a member of the Incumbent Board;

                  (3)  approval  by  the   stockholders  of  the  Company  of  a
         reorganization, merger or consolidation or sale or other disposition of
         all or  substantially  all of the assets of the  Company (a  "Corporate
         Transaction"),  excluding, however, a Corporate Transaction pursuant to
         which (i) all or  substantially  all of the individuals or entities who
         are  the  beneficial  owners  of  the  Outstanding   Voting  Securities
         immediately prior to such Corporate  Transaction will beneficially own,
         directly or indirectly,  more than 51% of the combined  voting power of
         the  outstanding  securities  of the  corporation  resulting  from such
         Corporate  Transaction  (including,  without limitation,  a corporation
         which as a result of such

                                       -6-

<PAGE>



         transaction owns, either directly or indirectly,  the Company or all or
         substantially  all of the Company's  assets) which are entitled to vote
         generally on matters (without regard to the election of directors),  in
         substantially the same proportions relative to each other as the shares
         of Outstanding  Voting  Securities are owned  immediately prior to such
         Corporate  Transaction,  (ii)  no  Person  (other  than  the  following
         Persons: (v) the Company or an Affiliate, (w) any employee benefit plan
         (or related trust) sponsored or maintained by the Company or Affiliate,
         (x) the corporation resulting from such Corporate Transaction,  (y) the
         Exempted  Persons,   (z)  and  any  Person  which  beneficially  owned,
         immediately   prior  to  such   Corporate   Transaction,   directly  or
         indirectly,  25% or more of the  Outstanding  Voting  Securities)  will
         beneficially own,  directly or indirectly,  25% or more of the combined
         voting power of the outstanding securities of such corporation entitled
         to vote  generally  on  matters  (without  regard  to the  election  of
         directors)  and (iii)  individuals  who were  members of the  Incumbent
         Board will  constitute  at least a majority of the members of the board
         of  directors  of  the   corporation   resulting  from  such  Corporate
         Transaction; or

                  (4)  approval by the stockholders of the Company of a plan of 
         complete liquidation or dissolution of the Company.

                  5.  Additional Terms and Conditions of the Award.

                  5.1.  Nontransferability  of  Award.  During  the  restriction
period  described in Section  4(a),  the shares of Common Stock  subject to such
restrictions may not be transferred by the Employee other than by will, the laws
of descent and distribution or to the Employee's beneficiary or beneficiaries as
designated on the form attached  hereto.  Except as permitted by the  foregoing,
during the  restriction  period  described in Section 4(a), the shares of Common
Stock subject to such restrictions may not be sold, transferred, assigned,

                                       -7-

<PAGE>



pledged, hypothecated, encumbered or otherwise disposed of (whether by operation
of law or otherwise) or be subject to execution,  attachment or similar process.
Any  such  attempted  sale,  transfer,   assignment,  pledge,  hypothecation  or
encumbrance, or other disposition of such shares shall be null and void.

                  5.2. Investment Representation. The Employee hereby represents
and  covenants  that (a) any share of Common Stock  acquired upon the vesting of
the  Award  will  be  acquired  for  investment  and  not  with  a  view  to the
distribution  thereof  within the  meaning  of the  Securities  Act of 1933,  as
amended (the  "Securities  Act"),  unless such  acquisition  has been registered
under the  Securities  Act and any  applicable  state  securities  law;  (b) any
subsequent sale of any such shares shall be made either pursuant to an effective
registration  statement  under  the  Securities  Act  and any  applicable  state
securities  laws,  or  pursuant  to an  exemption  from  registration  under the
Securities  Act and such state  securities  laws;  and (c) if  requested  by the
Company, the Employee shall submit a written statement,  in form satisfactory to
the Company,  to the effect that such  representation (x) is true and correct as
of the date of acquisition of any shares hereunder or (y) is true and correct as
of the  date  of any  sale of any  such  shares,  as  applicable.  As a  further
condition  precedent  to the  delivery  to the  Employee  of any shares  granted
pursuant  to the Award,  the  Employee  shall  comply with all  regulations  and
requirements of any regulatory  authority  having control of or supervision over
the  issuance of the shares  and, in  connection  therewith,  shall  execute any
documents  which  the  Board  of  Directors  of the  Company  or  any  committee
authorized by the Board of Directors of the Company shall in its sole discretion
deem necessary or advisable.

                  5.3.  Tax  Withholding.  (a) As a condition  precedent  to any
delivery to the Employee of any shares of Common Stock  granted  pursuant to the
Award, the Employee shall, upon request by the Company,  pay to the Company such
amount of cash as the Company may be  required,  under all  applicable  federal,
state, local or other laws or regulations, to withhold and pay over as income or
other withholding taxes (the

                                       -8-

<PAGE>



"Required Tax Payments") with respect to such shares. If the Employee shall fail
to advance the Required Tax Payments  after request by the Company,  the Company
may, in its discretion, deduct any Required Tax Payments from any amount then or
thereafter payable by the Company to the Employee.

                  (b) The Employee may elect to satisfy his or her obligation to
advance the  Required  Tax Payments by any of the  following  means:  (1) a cash
payment to the Company pursuant to Paragraph 5.3(a), (2) delivery to the Company
of  previously  owned whole  shares of Common  Stock (for which the Employee has
good title, free and clear of all liens and  encumbrances)  having a fair market
value  determined  as of the date the  obligation to withhold or pay taxes first
arises in  connection  with the Award  (the  "Tax  Date")  which is equal to the
Required Tax Payments,  (3)  authorizing the Company to withhold from the shares
of Common Stock which would  otherwise be delivered to the Employee  pursuant to
the Award a number of whole  shares of Common  Stock  having a fair market value
determined as of the Tax Date which is equal to the Required Tax Payments, (4) a
cash  payment by a  broker-dealer  acceptable  to the Company  through  whom the
Employee  has sold the shares with  respect to which the  Required  Tax Payments
have arisen or (5) any  combination  of (1), (2) and (3). The Company shall have
sole discretion to disapprove of an election pursuant to any of clauses (2)-(5).
Whole  shares of Common  Stock to be so  delivered  or withheld  may not have an
aggregate  fair market value in excess of the minimum amount of the Required Tax
Payments. Any fraction of a share of Common Stock which would be required to pay
the Required Tax Payments in full shall be disregarded and the remaining  amount
due shall be paid in cash by the Employee.

                  5.4.  Adjustment.  In the event of any stock split, stock 
dividend, recapitalization, reclassification, reorganization, merger, 
consolidation, spin-off, combination of shares in a reverse stock split
or other similar event, the number and class of shares of Common Stock subject 
to any restrictions at the time

                                       -9-

<PAGE>



of such event shall be  appropriately  adjusted by the Company.  The decision of
the Company  regarding the amount and timing of any adjustment  pursuant to this
Paragraph 5.4 shall be final, binding and conclusive.

                  5.5.  Compliance  with Applicable Law. The Award is subject to
the condition that if the listing,  registration or  qualification of the shares
of Common Stock subject to the Award upon any  securities  exchange or under any
law, or the consent or approval of any  governmental  body, or the taking of any
other action is necessary or desirable as a condition of, or in connection with,
the  termination of the  restrictions on such shares or delivery of such shares,
then such shares may not be delivered, in whole or in part, unless such listing,
registration,  qualification,  consent or approval  shall have been  effected or
obtained,  free of any  conditions  not  acceptable to the Company.  The Company
agrees to make every  reasonable  effort to effect or obtain  any such  listing,
registration, qualification, consent or approval.

                  5.6.  The Award Confer No Rights to Continued Employment.  In 
no event shall the granting of the Award or its acceptance by the Employee give 
or be deemed to give the Employee any right to continued employment by the 
Company or by any Affiliate.

                  5.7. Decisions of Chairman.  The Chairman shall have the right
to resolve all questions which may arise in connection with this Agreement.  Any
interpretation,  determination  or other  action  made or taken by the  Chairman
regarding this Agreement shall be final, binding and conclusive.

                  6.  Miscellaneous Provisions.


                                      -10-

<PAGE>



                  6.1.  Successors.  This Agreement shall be binding upon and 
inure to the benefit of any successor or successors of the Company and any 
person or persons who shall, upon the death of the Employee, acquire any rights 
hereunder.

                  6.2. Notices.  All notices,  requests or other  communications
provided  for in this  Agreement  shall be made in writing  either (a) by actual
delivery to the party  entitled  thereto,  or (b) by mailing  through the United
States postal service to the last known address of the party  entitled  thereto,
via certified or registered mail,  postage prepaid and return receipt requested
or by telecopy with  confirmation  of receipt.  The notice shall be deemed to be
received  in case of  delivery,  on the date of its actual  receipt by the party
entitled  thereto,  and in case of mailing by certified or registered mail, five
days  following  the date of such mailing,  and in the case of telecopy,  on the
date of confirmation of receipt.

                  6.3. Governing Law. This Agreement and all determinations made
and actions taken  pursuant  thereto,  to the extent not governed by the laws of
the United States, shall be governed by, and interpreted in accordance with, the
internal  laws of the State of  Delaware,  without  regard to  conflicts of laws
principles.


                                      -11-

<PAGE>



                  6.4.  Counterparts.  This Agreement may be executed in two 
counterparts, each of which shall be deemed an original and both of which 
together shall constitute one and the same instrument.

                                    UNITED STATES CELLULAR CORPORATION

                                    By:_________________________________________
                                       H. Donald Nelson
                                       Chief Executive Officer






- -------------------------------------
             Employee


                                      -12-

<PAGE>



                       UNITED STATES CELLULAR CORPORATION


               SPECIAL RETENTION RESTRICTED STOCK AWARD AGREEMENT

                          BENEFICIARY DESIGNATION FORM
                          ----------------------------

                  You  may  designate  a  primary  beneficiary  and a  secondary
beneficiary.  You can name  more  than one  person  as a  primary  or  secondary
beneficiary.  For  example,  you  may  wish  to  name  your  spouse  as  primary
beneficiary  and  your  children  as  secondary  beneficiaries.  Your  secondary
beneficiary(ies)  will  receive  nothing  if any of your  primary  beneficiaries
survive you. All primary  beneficiaries  will share equally  unless you indicate
otherwise. The same rule applies for secondary beneficiaries.

Designate Your Beneficiary(ies):
                  Primary  Beneficiary(ies) (give name, address and relationship
to you):

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------

                  Secondary Beneficiary(ies) (give name, address and

                  relationship to you): _____________________________

                  ---------------------------------------------------

                  ---------------------------------------------------

                  ---------------------------------------------------


                  I certify that my designation  of beneficiary  set forth above
is my free act and deed.



- ------------------------------               -----------------------------------
Name                                         Signature
(please print)
                                             -----------------------------------
                                             Date




<PAGE>



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