UNITED STATES CELLULAR CORP
10-Q, 1997-05-14
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended            March 31, 1997
                               ----------------------------------
                                        OR
        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the transition period from  ____________________ to________________________

                          Commission File Number 1-9712

- --------------------------------------------------------------------------------
                       UNITED STATES CELLULAR CORPORATION
- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)


          Delaware                                      62-1147325
- -------------------------------             ----------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
          -------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes X  No
                                       ---   ---
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

              Class                              Outstanding at April 30, 1997
- --------------------------------------           -----------------------------
     Common Shares, $1 par value                        53,167,050 Shares
 Series A Common Shares, $1 par value                   33,005,877 Shares
- --------------------------------------------------------------------------------




<PAGE>



                       UNITED STATES CELLULAR CORPORATION
                       ----------------------------------

                         1ST QUARTER REPORT ON FORM 10-Q
                         -------------------------------

                                      INDEX
                                      -----



                                                                  Page No.
                                                                  --------

Part I.   Financial Information

          Management's Discussion and Analysis of
          Results of Operations and Financial Condition            2-10

          Consolidated Statements of Operations -
          Three Months Ended March 31, 1997 and 1996                11

          Consolidated Statements of Cash Flows -
          Three Months Ended March 31, 1997 and 1996                12

          Consolidated Balance Sheets -
          March 31, 1997 and December 31, 1996                     13-14

          Notes to Consolidated Financial Statements               15-17


Part II.  Other Information                                         18


Signatures                                                          19




<PAGE>



                          PART I. FINANCIAL INFORMATION
                          -----------------------------   

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          -------------------------------------------------------------

                             AND FINANCIAL CONDITION
                             -----------------------


RESULTS OF OPERATIONS
- ---------------------

Three Months Ended 3/31/97 Compared to Three Months Ended 3/31/96

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM owned
either majority or minority interests in 204 cellular markets at March 31, 1997,
representing  25,082,000  population  equivalents  ("pops").  USM  included  the
operations of 131  majority-owned  and managed  cellular markets in consolidated
operations  ("consolidated markets") at March 31, 1997. Noncontrolling interests
in 63 markets,  representing  4.7 million  pops,  were  accounted  for using the
equity  method and were included in  investment  income at that date.  All other
interests,  representing  less than 100,000 pops,  were  accounted for using the
cost  method.  Following  is a table of  summarized  operating  data  for  USM's
consolidated operations.

                                                   For the Three Months
                                                   Ended or at March 31,
                                             ----------------------------------

                                                1997                   1996
                                                ----                   ----
  Total market population (1)                21,712,000             22,188,000
  Customers                                   1,164,000                785,000
  Market penetration                               5.36%                  3.54%
  Markets in operation                              131                    134
  Cell sites in service                           1,377                  1,139
  Average monthly revenue per customer      $     53.50        $      62.11 (2)
  Churn rate per month                              2.0%                   2.1%
  Marketing cost per net customer addition  $       550        $        544 (2)

(1)  Calculated using the respective  Donnelley  Marketing  Service estimates 
     for each year.
(2)  Recomputed to show the effect of the change in current year presentation 
     of certain revenues and expenses.

The  Company's  operating  results  for the first  three  months of 1997,  which
include 100% of the revenues and expenses of its  consolidated  markets plus its
corporate  office  operations,  primarily  reflect  improvement in the Company's
overall operations.  This improvement  resulted from growth in its customer base
and revenues  coupled with increasing  economies of scale.  Operating  revenues,
driven by increases in customers served,  rose $40.9 million,  or 29%. Operating
expenses rose $29.3  million,  or 22%.  Operating  cash flow  (operating  income
before minority share plus  depreciation  and  amortization  expense)  increased
$16.6 million, or 45%.

Beginning  on  January  1,  1997,  the  Company  changed  its  income  statement
presentation of certain  credits given to customers on their monthly bills.  The
implementation  of  incentive  programs  which  result in either  new or current
customers receiving free or reduced-price  airtime or access are now reported as
a  reduction  of local  retail  revenue.  Prior to January 1, 1997,  the Company
reported  the  foregone  revenues  resulting  from these  incentive  programs as
marketing and selling expense (for

                                       -2-

<PAGE>



new customers) and general and administrative  expense (for current  customers).
Amounts in the  currently  affected  revenue  and expense  categories  have been
reclassified  for  previous  years,  including  the  1996  information  provided
throughout this Form 10-Q.  Operating  income and net income are not affected by
this change.

Investment  and other  income  decreased  $32.1  million to $17.4  million,  due
primarily  to the  $38.7  million  of gains on the sales of  cellular  interests
recorded in 1996. No such gains were recorded in 1997. Interest expense remained
relatively flat,  decreasing $203,000,  or 4%, in 1997. Net income totaled $18.5
million in 1997,  a  decrease  of $10.9  million,  or 37%,  reflecting  improved
operating  results  and  investment  income  in 1997  but no  gains  on sales of
cellular  interests as were recorded in 1996. A summary of the after-tax  effect
of these gains on net income and earnings per share is shown below.

                                                   Three Months Ended March 31,
                                                   ----------------------------
                                                       1997            1996
                                                   ------------    -----------
                                                      (Dollars in thousands,
                                                     except per share amounts)

 Net income before after-tax effects of gains      $     18,468     $    8,547
 Add:  After-tax effects of gains                            --         20,840
                                                   ------------     ----------
 Net income as reported                            $     18,468     $   29,387
                                                   ============     ==========

 Earnings per share before after-tax effects
   of gains                                        $        .21     $      .10
 Add:  After-tax effects of gains                            --            .24
                                                   ------------     ----------
 Earnings per share as reported                    $        .21     $      .34
                                                   ============     ==========

Operating Revenues
- ------------------

Operating  revenues totaled $184.6 million in the first three months of 1997, up
$40.9 million,  or 29%, over 1996. As explained  previously,  operating revenues
for 1996 have been  reclassified  to conform to current period  presentation  of
customer incentive program credits.

Service  revenues  primarily  consist of: (i)  charges  for access,  airtime and
value-added  services  provided to the Company's local retail  customers who use
the local  systems  operated by the Company;  (ii) charges to customers of other
systems who use the Company's cellular systems when roaming ("inbound roaming");
and (iii) charges for long-distance calls made on the Company's systems. Service
revenues  totaled $179.6  million in 1997, up $40.2 million,  or 29%, over 1996.
The increase was primarily due to the growing  number of local retail  customers
and the growth in inbound roaming revenue. The reclassification of customer bill
credits  reduced  service  revenues  by $12.2  million,  or 6%, in 1997 and $4.3
million,  or 3%, in 1996.  Average monthly service revenue per customer declined
14% to $53.50 in 1997 from $62.11 in 1996. The reclassification of customer bill
credits reduced average monthly service revenue per customer by $3.65, or 6%, in
1997 and $1.93, or 3%, in 1996.

The 14% decrease in average monthly service revenue per customer was primarily a
result of a decrease in average revenue per minute of use from both local retail
customers and inbound roamers. Although average monthly local minutes of use per
retail  customer  totaled  100 in 1997  compared  to 96 in 1996,  the  Company's
increasing use of incentive  programs that encourage weekend and off-peak usage,
in order to stimulate  overall  usage,  resulted in a decrease in average  local
retail  revenue  per  minute of use during the year.  Also  contributing  to the
decline in average local retail revenue per minute are increased amounts of bill
credits given to new and current

                                       -3-

<PAGE>



customers as incentives to become or remain the Company's customers. The Company
believes that its customer base is growing faster than that of the industry as a
whole,  which has a dilutive  effect on inbound  roaming  revenue per  customer.
Inbound  roaming  minutes  of use has been  growing  at a slower  rate  than the
Company's  customer base (24%  compared to 48%).  Also,  the  Company's  average
inbound  roaming  revenue per minute of use decreased  during 1997, in line with
the  ongoing  trend  toward  reduced per minute  prices for  roaming  negotiated
between the Company and other cellular operators.

Revenue from local customers' usage of USM's systems increased $32.1 million, or
36%, in 1997.  Growth in the Company's  customer base was the primary reason for
the increase in local retail revenue.  The number of customers  increased 48% to
1,164,000 at March 31, 1997 from 785,000 at March 31,  1996.  The Company  added
91,000 net new  customers  in the first  quarter of 1997.  While the  percentage
increase in customer additions is expected to be lower in the future, management
anticipates  that the Company will  continue to increase its customer  base over
the next few years.  Local retail  revenue in 1997 increased  $44.1 million,  or
50%, due to customer growth and declined $12.1 million, or 14%, due to decreases
in average monthly local retail revenue per customer.  The  reclassification  of
customer bill credits  reduced local retail revenue by $12.2 million,  or 9%, in
1997 and $4.3 million, or 5%, in 1996.

Average  monthly  local retail  revenue per customer  declined to $36.05 in 1997
from $39.64 in 1996.  Monthly local retail minutes of use per customer increased
4% to 100 in 1997 from 96 in 1996.  While there was an increase in average local
retail  minutes  of use from 1996 to 1997,  average  revenue  per  minute of use
decreased as a result of the incentive programs stated previously. Average local
retail  revenue per minute  totaled $.36 in 1997  compared to $.41 in 1996.  The
decrease in average  monthly  local retail  revenue is part of an  industry-wide
trend and is believed to be related to the tendency of the early  customers in a
market to be the heaviest users during peak business hours. It also reflects the
Company's and the industry's continued penetration of the consumer market, which
tends to include fewer peak business hour-usage customers.  The reclassification
of customer bill credits reduced average monthly service revenue per customer by
$3.65, or 9%, in 1997 and $1.93, or 5%, in 1996.

Inbound roaming revenue  increased $6.4 million,  or 16%, in 1997. This increase
was  attributable to the 24% increase in the number of minutes used by customers
from  other  systems  when  roaming  in  the  Company's   service  areas.   Also
contributing  were the  increased  number of cell  sites  within  the  Company's
systems.  These effects were offset  somewhat by the decrease in average revenue
per  minute due to the  downward  trend in  negotiated  rates.  Average  inbound
roaming  revenue  per  minute  totaled  $.88 in 1997 and  $.94 in 1996.  Monthly
inbound roaming revenue per Company customer  averaged $13.51 in 1997 and $17.36
in 1996.  This  decrease is related to both the decrease in roaming  revenue per
minute and the faster growth of the  Company's  customer base as compared to the
growth of inbound roaming revenue.

Long-distance  revenue increased $1.7 million,  or 16%, in 1997 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $3.81 in 1997 and $4.93 in 1996.

Equipment sales revenues increased  $724,000,  or 17%, in 1997.  Equipment sales
reflect  the sale of 121,000  and 90,000  cellular  telephone  units in 1997 and
1996,  respectively,  plus  installation  and accessories  revenue.  The average
revenue per unit was $41 in 1997  compared to $47 in 1996.  The average  revenue
per unit  decline  partially  reflects  the  Company's  decision to reduce sales
prices on cellular telephones to stimulate growth in the number of customers, to
maintain its market position and to meet  competitive  prices as well as to pass
through  reduced  manufacturers'  prices to  customers.  Also,  the Company uses
promotions which are based on increased equipment

                                       -4-

<PAGE>



discounting.  The success of these  promotions  led to both an increase in units
sold and a decrease in average equipment sales revenue per unit.

Operating Expenses
- ------------------

Operating  expenses  totaled $161.1  million in 1997, up $29.3 million,  or 22%,
over  1996.  As  explained  previously,  operating  expenses  for 1996 have been
reclassified  to conform to current period  presentation  of customer  incentive
program credits. The reclassification of customer bill credits reduced operating
expenses by $12.2 million, or 7%, in 1997 and $4.3 million, or 3%, in 1996.

System operations  expenses increased $7.7 million,  or 32%, in 1997 as a result
of increases in customer  usage expenses and costs  associated  with serving the
Company's  increased  number of  customers  (approximately  $4.3  million),  the
growing number of cell sites within the Company's  systems  (approximately  $2.4
million) and increased  expenses  related to roaming fraud  (approximately  $1.0
million). In total, system operations costs are expected to continue to increase
as the  number  of cell  sites  within  and the  number of  customers  using the
Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers  for  USM's  customers'  use of  their  facilities  as well as for the
Company's inbound roaming traffic on these  facilities.  Also included are costs
related to local  interconnection  to the  landline  network,  toll  charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.  Customer usage
expenses  were  $19.0  million  in 1997  compared  to  $13.8  million  in  1996.
Contributing  to the  increase  in 1997 were costs  related to the  increase  in
minutes used on the Company's systems and for outbound roaming,  plus additional
costs related to fraudulent use of the Company's  customers'  cellular telephone
numbers. These fraud-related costs totaled $3.3 million in 1997 and $2.3 million
in 1996. The Company continues to implement  procedures in its markets to combat
this fraud, which is primarily related to roaming usage. Customer usage expenses
represented  11% of service  revenues  in 1997 and 10% in 1996.  The  percentage
increase  in 1997 is  primarily  due to the  increase  in  minutes of use on the
Company's systems and for outbound roaming.

Maintenance,  utility  and cell site  expenses  totaled  $12.2  million  in 1997
compared to $9.8 million in 1996, primarily reflecting an increase in the number
of cell sites in the Company's systems to 1,377 in 1997 from 1,139 in 1996.

Marketing  and  selling  expenses  increased  $9.6  million,  or 35%,  in  1997.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses of field sales and retail personnel and offices; agent expenses;  local
advertising and public relations  expenses.  The increase was primarily due to a
34% rise in the number of gross  customer  activations,  to 157,000 in 1997 from
117,000 in 1996. Cost per gross customer addition, including losses on equipment
sales,  decreased  to $319 in 1997 from $330 in 1996.  The  reclassification  of
customer bill credits  reduced cost per gross customer  addition by $61, or 16%,
in 1997  and $30,  or 8%,  in  1996;  in  total,  the  reclassification  reduced
marketing  and  selling  expenses  by $9.7  million,  or 21%,  in 1997  and $3.5
million, or 11%, in 1996.

Cost of equipment sold increased $2.5 million, or 16%, in 1997. The increases 
reflect the growth in unit sales related to the rise in gross customer
activations made through the Company's direct and retail distribution channels, 
offset somewhat by falling manufacturer prices per unit. The

                                       -5-

<PAGE>



average cost to the Company of a telephone unit sold, including  accessories and
installation, was $149 in 1997 compared to $172 in 1996.

General and  administrative  expenses  increased $4.5 million,  or 11%, in 1997.
These  expenses  include the costs of operating  the  Company's  local  business
offices  and its  corporate  expenses.  The  increase  includes  the  effects of
increases in expenses  required to serve the growing  customer  base in existing
markets  and an  expansion  of both local  administrative  office and  corporate
staff, necessitated by growth in the Company's business. The Company is using an
ongoing  clustering  strategy to combine local operations  wherever  feasible in
order to gain operational  efficiencies and reduce its administrative  expenses.
The reclassification of customer bill credits reduced general and administrative
expenses by $2.5 million, or 5%, in 1997 and $829,000, or 2%, in 1996.

Operating cash flow increased  $16.6 million,  or 45%, to $53.6 million in 1997.
The improvement was primarily due to substantial growth in customers and service
revenues and the effects of improved operational  efficiencies on cash operating
expenses. Operating cash flow margins were 30% in 1997 and 27% in 1996.

Depreciation  expense  increased  $4.6  million,  or 27%, in 1997.  The increase
reflects  rising  average  fixed asset  balances,  which  increased 26% in 1997.
Increased fixed asset balances  primarily result from the increase in cell sites
built to improve coverage and capacity in the Company's markets.

Amortization of intangibles  increased $450,000, or 5%, in 1997. The increase is
primarily due to increases in deferred  information  system  development  costs,
which are amortized over the useful life of the related systems.

Operating Income before Minority Share
- --------------------------------------

Operating  income  before  minority  share  totaled  $23.4  million in 1997,  an
increase of $11.6 million,  or 98%, over 1996. The operating income margin (as a
percent  of  service  revenues)  was  13.1%  in  1997  and  8.5%  in  1996.  The
improvements in operating income and operating  income margin reflect  increased
revenues  resulting  from  growth  in the  number  of  customers  served  by the
Company's systems and the effect of improved  operational  efficiencies on total
operating expenses.

The Company expects service  revenues to continue to grow  significantly  during
the remainder of 1997 as it adds customers to its existing  systems and realizes
a full  year of  revenues  from  customers  added in 1996.  However,  management
anticipates  that average monthly revenue per customer will continue to decrease
as local retail and inbound roaming revenue per minute of use decline and as the
growth rate of the  Company's  customer  base exceeds the growth rate of inbound
roaming revenue,  diluting the roaming contribution per customer.  Additionally,
the Company expects expenses to increase  significantly  during the remainder of
1997 as it incurs  costs for cell sites added in 1996 and 1997 and incurs  costs
associated with customer growth.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated  service in certain of
the  Company's  markets  in recent  months.  The  Company  anticipates  that PCS
operators  will initiate  service in several  other of the Company's  markets in
1997 and 1998. The Company's  management is monitoring  these and other wireless
communications  providers'  strategies to determine what effect this  additional
competition will have on the Company's future strategies and results.

                                       -6-

<PAGE>




Investment and Other Income
- ---------------------------

Investment  and other income  totaled $17.4 million in 1997, a decrease of $32.1
million, or 65%, from 1996. Investment income was $18.4 million in 1997 compared
to $10.3 million in 1996.  Investment income primarily  represents the Company's
share of net income from the markets managed by others that are accounted for by
the equity method.  Although  investment  income increased  significantly in the
first three months of 1997, future investment income will be negatively impacted
by the completion of the pending exchange transaction with BellSouth Corporation
("BellSouth"). See "Financial Resources and Liquidity" for further discussion of
this  transaction.  

Gain on sale of cellular  interests totaled $38.7 million in
1996, reflecting gains recorded on the sales of the Company's majority interests
in four  markets and on cash  received in an  exchange of markets  with  another
cellular operator. There were no gains in the first quarter of 1997.

Interest and Income Taxes
- -------------------------

Total interest expense decreased  $203,000,  or 4%, in 1997. Interest expense in
1997 is primarily  related to Liquid Yield Option Notes ("LYONs") ($3.7 million)
and borrowings under vendor financing agreements ($1.8 million).

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of  interest.  The average
amount of LYONs outstanding was $252.6 million in the first three months of 1997
and $237.5  million in the same period of 1996. The average amount of debt under
the vendor financing  agreements was $100.8 million in the first three months of
1997 and $118.6 million in the same period of 1996. The average interest rate on
such debt was 7.4% in 1997 and 7.7% in 1996.

Income tax expense was $13.9 million in 1997 and $24.0 million in 1996. In 1996,
approximately  $17.9 million of income tax expense related to the gains on sales
of cellular  interests.  The effective tax rates were 43.0% in 1997 and 45.0% in
1996.  In 1997,  state  income  taxes  increased  the  effective  rate above the
statutory  rate.  In 1996,  state income taxes and gains on sales  increased the
effective rate above the statutory rate.

The Company is included in a  consolidated  federal income tax return with other
members  of  the  Telephone  and  Data  Systems,   Inc.   ("TDS"),   its  parent
organization,  consolidated  group.  TDS and the  Company  are  parties to a Tax
Allocation  Agreement  under  which USM is able to carry  forward its losses and
credits and use them to offset any current or future income tax  liabilities  to
TDS. The amount of the state net operating loss carryforward available to offset
future  taxable  income  aggregated  approximately  $203 million at December 31,
1996, and expires between 1997 and 2011.

Net Income
- ----------

Net income totaled $18.5 million in 1997, a decrease of $10.9  million,  or 37%,
from 1996. Earnings per share was $.21 in 1997 and $.34 in 1996. Both net income
and earnings per share in 1997 reflect improved operating results and investment
income but no gains on the sales of cellular interests as were recorded in 1996.
See "Results of Operations" for a summary of the after-tax effect of these gains
on net income and earnings per share.




                                       -7-

<PAGE>



FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------

The Company  operates a capital-  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further substantial increases
in cellular units in service, revenues and cell sites as it continues its growth
strategy.  As the  Company's  customer and revenue  bases grow,  the  percentage
increases in operating cash flow and operating income may be reduced.

Cash flows from  operating  activities  provided  $53.5 million in 1997 and $2.5
million in 1996.  Operating  cash flow provided  cash totaling  $53.6 million in
1997 and $37.0  million in 1996.  Cash flows  from  other  operating  activities
(investment and other income,  interest expense,  changes in working capital and
changes in other assets and  liabilities)  required  cash  investments  totaling
$104,000 in 1997 and $34.5  million in 1996.  The increase in cash  required for
other  activities in 1996 reflects cash used to reduce accounts payable balances
prior to the Company's conversion to a new accounting system software.

Cash flows from financing  activities required $5.8 million in 1997 and provided
$5.1 million in 1996. In 1997,  the Company  primarily  used  available  cash to
repay amounts owed under the vendor financing  agreements totaling $5.8 million.
In 1996, issuances of USM Common Shares, primarily to TDS, provided $9.4 million
and repayments of amounts owed under the vendor  financing  agreements  required
cash totaling $3.6 million.

Cash flows from investing activities required $51.5 million in 1997 and provided
$16.1  million  in  1996.  Cash  required  for  property,  plant  and  equipment
expenditures   totaled  $45.8  million  in  1997  and  $43.3  million  in  1996,
representing the construction of 49 and 27 cell sites, respectively,  plus other
plant additions.  The Company received net cash proceeds  totaling $65.9 million
in 1996 related to the sales and exchanges of cellular interests.

Anticipated  capital  requirements  for 1996  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1997 is approximately $300 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

Acquisitions and Divestitures
- -----------------------------

The Company is continuing  to assess its cellular  holdings in order to maximize
the benefits derived from clustering its markets. As the number of opportunities
for outright  acquisitions  has decreased in recent years,  and as the Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures  of managed and  investment  interests.  Recently,  the Company has
completed  exchanges of controlling  interests in its less strategic markets for
controlling  interests in markets  which better  complement  its  clusters.  The
Company has also completed outright sales of other less strategic  markets.  The
proceeds  from these sales have been used to further the Company's  growth.  The
Company is currently  negotiating  acquisitions,  exchanges and  divestitures of
cellular  interests  to further  capitalize  on the  benefits of its  clustering
strategy.

In the first  three  months of 1997,  there were no  completed  acquisitions  or
divestitures  of majority  interests.  In the same  period of 1996,  the Company
purchased a controlling  interest in one market and several minority  interests,
representing 304,000 pops, and received a controlling interest in another market
through an exchange with another cellular operator. The total consideration paid
in these transactions,  primarily in the form of USM Common Shares issued to TDS
to reimburse  TDS for the value of TDS Common  Shares  issued to third  parties,
totaled $43.8 million.

                                       -8-

<PAGE>




Also in the first  quarter of 1996,  the Company sold  controlling  interests in
four markets and one market partition, representing 433,000 pops, and divested a
controlling   interest  in  another  market   through  the  exchange   mentioned
previously.  The Company received cash consideration totaling $65.9 million both
from these sales and from the exchange.

During the first quarter of 1997, the Company announced that it had entered into
an exchange agreement with BellSouth, pursuant to which the Company will receive
majority  interests  in  twelve  contiguous  markets  adjacent  to its  Iowa and
Wisconsin/Illinois  clusters. In exchange,  the Company will divest its majority
interests in ten markets and minority  interests in 13 markets, pay cash and 
incur certain income tax costs, the
amounts of which are dependent upon  certain  factors.  The Company will receive
majority   interests   representing   approximately  3.9  million  pops  in  the
transaction,  and will divest majority interests representing  approximately 1.9
million pops and minority interests representing approximately 1.4 million pops.
The transaction is subject to various regulatory and other approvals.

The Company expects that the completion of this transaction will have a positive
effect on its operating cash flow after the transition of operators is complete.
As it includes the divestiture of significant  investment  interests in exchange
for majority interests, the transaction is also expected to significantly reduce
investment income  immediately after it is completed.  Because of the regulatory
approval  process,  the Company is uncertain as to when the transaction  will be
completed.

Also,  at March 31,  1997,  the  Company  had  agreements  pending  to acquire a
majority  interest  in  one  market  and  minority  interests  in  two  markets,
representing  317,000  pops,  for  a  total  of  $48.4   million  in  cash.   A
portion  of this  cash may be  borrowed  from TDS  under  the  Revolving  Credit
Agreement. The agreement to acquire the majority interest is with a third party,
and the  agreement to acquire the  minority  interests is with TDS, as part of a
larger  transaction  which was  partially  completed in 1996.  Also at March 31,
1997, the Company had agreements pending to divest a controlling interest in one
market partition and one other minority interest,  together representing 121,000
pops, in exchange for 23.8 million in cash and other  consideration.  Subsequent
to March  31,  1997,  the  Company  entered  into an  agreement  to  divest  one
additional  minority interest,  representing 62,000 pops, for cash consideration
totaling $10.8 million.  Both pending  minority  interest  divestitures  involve
interests  that  were  acquired  from  TDS as  part  of the  larger  transaction
discussed earlier. All pending acquisition and divestiture  agreements discussed
above  are  expected  to be  completed  during  1997.  All  of  the  divestiture
transactions are expected to generate gains for book and tax purposes.


LIQUIDITY
- ---------

The Company  anticipates that the aggregate resources required for the remainder
of 1997 will include approximately:  (i) $249 million for capital spending, (ii)
$49 million for the purchase of cellular  interests  from TDS and third  parties
and (iii) $17  million  of  scheduled  debt  repayments.  The  Company  may have
additional funding obligations in 1997 related to the exchange  transaction with
BellSouth if the  transaction is completed  during the year. The Company had $11
million  of cash  and  cash  equivalents  at  March  31,  1997, expects to 
receive approximately $35 million from pending divestitures  and  anticipates
generating an increasing  amount of cash flows from operating  activities during
the  remainder of 1997.  The Company also has $100 million  available  under the
Revolving Credit Agreement with TDS.

Management  believes  that the  Company's  operating  cash flows and  sources of
external financing provide substantial financial flexibility.  The Company has a
line of credit with TDS to help meet its short-term financing needs. The Company
also has access to public and private capital markets

                                       -9-

<PAGE>



to help meet its  long-term  financing  needs,  although  there are currently no
material  agreements or commitments  pending to issue  additional debt or equity
securities. The Company anticipates issuing debt and equity securities only when
capital requirements (including  acquisitions),  financial market conditions and
other factors warrant.


PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR CAUTIONARY 
STATEMENT

This Management's Discussion and Analysis of Results of Operations and Financial
Condition  and other  sections  of this  Quarterly  Report on Form 10-Q  contain
"forward-looking"  statements,  as defined in the Private Securities  Litigation
Reform  Act of 1995,  that are  based on  current  expectations,  estimates  and
projections.  Statements  that are not historical  facts,  including  statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements contain potential risks and uncertainties, and therefore actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
our  markets;  new  telecommunications   technology  advances;  changes  in  the
telecommunications  regulatory  environment;   pending  and  future  litigation;
availability  of  future  financing;  and  unanticipated  changes  in  growth in
cellular  customers,  penetration rates, churn rates and the mix of products and
services offered in our markets. Readers should evaluate any statements in light
of these important factors.












                                      -10-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      -------------------------------------
                                    Unaudited
                                    ---------

                                                     Three Months Ended
                                                          March 31,
                                               ------------------------------
                                                    1997             1996
                                               -------------     ------------

                                                    (Dollars in thousands, 
                                                   except per share amounts)
OPERATING REVENUES
   Service                                     $    179,585      $    139,368
   Equipment sales                                    4,999             4,274
                                               ------------      ------------
      Total Operating Revenues                      184,584           143,642
                                               ------------      ------------

OPERATING EXPENSES
   System operations                                 31,229            23,578
   Marketing and selling                             37,040            27,408
   Cost of equipment sold                            17,994            15,473
   General and administrative                        44,715            40,224
   Depreciation                                      21,509            16,935
   Amortization of intangibles                        8,652             8,202
                                               ------------      ------------
      Total Operating Expenses                      161,139           131,820
                                               ------------      ------------

OPERATING INCOME BEFORE MINORITY SHARE               23,445            11,822
Minority share of operating income                   (2,865)           (2,112)
                                               ------------      ------------

OPERATING INCOME                                     20,580             9,710
                                               ------------      ------------

INVESTMENT AND OTHER INCOME
   Investment income                                 18,383            10,303
   Amortization of licenses related to 
     investments                                       (532)             (286)
   Interest income                                      625             1,152
   Other (expense), net                              (1,053)             (333)
   Gain on sale of cellular and other 
     investments                                         --            38,691
                                               ------------      ------------
      Total Investment and Other Income              17,423            49,527
                                               ------------      ------------

INCOME BEFORE INTEREST AND INCOME TAXES              38,003            59,237
Interest expense - other                              5,603             5,806
                                               ------------      ------------

INCOME BEFORE INCOME TAXES                           32,400            53,431
Income tax expense                                   13,932            24,044
                                               ------------      ------------
NET INCOME                                     $     18,468      $     29,387
                                               ============      ============

WEIGHTED AVERAGE COMMON
   AND SERIES A COMMON SHARES (000s)                 86,198            85,686

EARNINGS PER COMMON AND
   SERIES A COMMON SHARE                       $        .21      $        .34
                                               ============      ============

          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.




                                      -11-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                                    Unaudited
                                    ---------

                                                         Three Months Ended
                                                              March 31,
                                                    ---------------------------
                                                        1997           1996
                                                    ------------   ------------

                                                      (Dollars in thousands)
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                       $     18,468   $    29,387
   Add (Deduct) adjustments to reconcile 
     net income to net cash provided by 
     operating activities
        Depreciation and amortization                     30,161        25,137
        Investment income                                (18,383)      (10,303)
        Gain on sale of cellular interests                    --       (38,691)
        Minority share of operating income                 2,865         2,112
        Other noncash expense                              4,070         5,201
        Change in accounts receivable                      1,508         2,068
        Change in accounts payable                         2,003       (20,925)
        Change in accrued taxes                            6,198         7,392
        Change in deferred taxes                           4,897           236
        Change in unearned revenue                         1,476           829
        Change in other assets and liabilities               239           (81)
                                                    ------------   ------------
                                                          53,502         2,524
                                                    ------------   ------------
CASH FLOWS FROM FINANCING ACTIVITIES
   Repayment of vendor financing                          (5,830)       (3,561)
   Common Shares issued                                    1,168         9,401
   Capital (distributions) to minority partners           (1,110)         (751)
                                                    ------------   ------------
                                                          (5,772)        5,089
                                                    ------------   ------------
CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment            (45,828)      (43,252)
   System development costs                               (7,234)       (2,359)
   Investments in and advances to nonconsolidated
      entities                                            (6,547)       (6,434)
   Distributions from nonconsolidated entities             9,294         2,566
   Proceeds from sale of cellular and other 
     investments                                              --        65,922
   Acquisitions, excluding cash acquired                      --          (367)
   Other investments                                        (522)           --
   Change in temporary cash and marketable
      non-equitable securities                              (634)           --
                                                    ------------   ------------
                                                         (51,471)       16,076
                                                    ------------   ------------
NET INCREASE IN CASH AND
   CASH EQUIVALENTS                                       (3,741)       23,689
CASH AND CASH EQUIVALENTS-
   Beginning of period                                    14,377        38,404
                                                    ------------   ------------
   End of period                                    $     10,636   $    62,093
                                                    ============   ============

           The accompanying notes to consolidated financial statements
                   are an integral part of these statements.





                                      -12-

<PAGE>





               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                     ASSETS
                                     ------


                                            (Unaudited)
                                           March 31, 1997     December 31, 1996
                                          ----------------    -----------------
                                                  (Dollars in thousands)
CURRENT ASSETS
Cash and cash equivalents
   General funds                          $         6,977     $           802
   Affiliated cash equivalents                      3,659              13,575
                                          ---------------     ---------------
                                                   10,636              14,377
   Temporary cash investments                         162                  --
   Accounts Receivable
      Customers                                    56,581              58,034
      Roaming                                      30,802              29,742
      Affiliates                                       43                 607
      Other                                         5,355               7,568
   Inventory                                       10,101              11,893
   Prepaid and other current assets                 7,296               6,398
                                          ---------------     ---------------
                                                  120,976             128,619
                                          ---------------     ---------------
PROPERTY, PLANT AND EQUIPMENT
   In service and under construction              897,415             846,005
   Less accumulated depreciation                  216,477             195,251
                                          ---------------     ---------------
                                                  680,938             650,754
                                          ---------------     ---------------
INVESTMENTS
   Licenses, net of accumulated 
     amortization                               1,038,994           1,044,141
   Cellular entities                              202,501             186,791
   Notes and interest receivable                   14,536              14,943
   Marketable non-equity securities                   471                  --
                                          ---------------     ---------------
                                                1,256,502           1,245,875
                                          ---------------     ---------------
DEFERRED CHARGES
   System development costs,
      net of accumulated amortization              49,829              44,319
   Other, net of accumulated amortization          16,348              16,332
                                          ---------------     ---------------
                                                   66,177              60,651
                                          ---------------     ---------------
   Total Assets                           $     2,124,593     $     2,085,899
                                          ===============     ===============


           The accompanying notes to consolidated financial statements
                   are an integral part of these statements.



                                      -13-

<PAGE>







               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------


                                             (Unaudited)
                                           March 31, 1997     December 31, 1996
                                           --------------     -----------------
                                                  (Dollars in thousands)
CURRENT LIABILITIES
   Current portion of long-term debt       $    23,532         $     23,065
   Notes payable                                 1,375                1,375
   Accounts payable
      Affiliates                                 2,657                2,729
      Other                                     71,619               66,638
   Accrued taxes                                25,074               18,781
   Customer deposits and deferred revenues      17,886               16,410
   Other current liabilities                    19,182               17,456
                                           -----------         ------------
                                               161,325              146,454
                                           -----------         ------------
LONG-TERM DEBT
   6% zero coupon convertible debentures       253,849              250,107
   Vendor financing, excluding current 
     portion                                    74,365               80,589
                                           -----------         ------------
                                               328,214              330,696
                                           -----------         ------------

DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability            83,695               78,833
   Other                                         2,409                2,444
                                           -----------         ------------
                                                86,104               81,277
                                           -----------         ------------
MINORITY INTEREST                               53,112               51,270
                                           -----------         ------------
COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share        53,167               53,117
   Series A Common Shares, 
     par value $1 per share                     33,006               33,006
   Additional paid-in capital                1,246,184            1,245,066
   Retained earnings                           163,481              145,013
                                           -----------         ------------
                                             1,495,838            1,476,202
                                           -----------         ------------
Total Liabilities 
     and Shareholders' Equity              $ 2,124,593         $  2,085,899
                                           ===========         ============

           The accompanying notes to consolidated financial statements
                   are an integral part of these statements.




                                      -14-

<PAGE>








               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    The consolidated financial statements included herein have been prepared 
      by the Company, without audit, pursuant to the rules and regulations of 
      the Securities and Exchange Commission.  Certain information and footnote 
      disclosures normally included in financial statements prepared in 
      accordance with generally accepted accounting principles have been 
      condensed or omitted pursuant to such rules and regulations, although the
      Company believes that the disclosures are adequate to make the information
      presented not misleading.  It is suggested that these consolidated 
      financial statements be read in conjunction with the consolidated 
      financial statements and the notes thereto included in the
      Company's latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly the  financial  position as of March 31, 1997 and December
      31,  1996,  and the  results  of  operations  and cash flows for the three
      months ended March 31, 1997 and 1996.  The results of  operations  for the
      three months ended March 31, 1997 and 1996, are not necessarily indicative
      of the results to be expected for the full year.

2.    Earnings  per Common and Series A Common  Share for the three months ended
      March 31,  1997 and 1996,  was  computed  by  dividing  Net  Income by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock equivalents at March 31, 1997 and 1996,  consist primarily of
      dilutive Common Shares  issuable,  Redeemable  Preferred Stock, and Common
      Share options and stock appreciation rights.

      The Financial Accounting Standards Board issued Statement of Financial 
      Accounting Standards ("SFAS") No. 128, "Earnings per Share" in March 1997 
      which will become effective in December 1997.  Earnings per share would 
      not change if the SFAS No. 128 was in effect as of January 1, 1996.





                                      -15-

<PAGE>






               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




3.    Assuming that  acquisitions  accounted for as purchases  during the period
      January 1, 1996,  to March 31,  1997,  had taken place on January 1, 1996,
      pro forma results of operations  would have been as follows (there were no
      acquisitions from January 1, 1997 to March 31, 1997):


                                                        Three Months Ended
                                                           March 31, 1996
                                                       ------------------------
                                                       (Dollars in thousands,
                                                      except per share amounts)
        
        Service Revenues                                  $         139,972
        Equipment Sales                                               4,281
        Interest Expense (including cost to finance
           acquisitions)                                              5,806
        Net Income                                                   30,269
        Earnings per Common and Series A Common Share     $             .35


4.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first three months of 1996.  There were no cellular  licenses or interests
      acquired during the first three months of 1997. In conjunction  with these
      acquisitions,  the following assets were acquired, liabilities assumed and
      Common Shares issued.
                                                          Three Months Ended
                                                            March 31, 1996
                                                        -----------------------
                                                        (Dollars in thousands)

        Property, plant and equipment, net                $          7,069
        Cellular licenses                                           37,503
        Decrease in equity-method investment
           in cellular interests                                    (2,734)
        Accounts receivable                                          2,350
        Accounts payable                                              (938)
        Other assets and liabilities,
           excluding cash acquired                                    (422)
        Common Shares issued and issuable                          (42,461)
                                                          ----------------
        Decrease in cash due to acquisitions              $            367
                                                          ================




                                      -16-

<PAGE>






               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




      The following  summarizes certain noncash  transactions,  and interest and
      income taxes paid.

                                                         Three Months Ended
                                                              March 31,
                                                     --------------------------
                                                        1997            1996
                                                     -----------    -----------
                                                       (Dollars in thousands)

      Interest paid                                  $     1,755    $     1,152
      Income taxes paid                                    2,473         16,545
      Noncash interest expense                             3,847          4,653
      Common Shares issued by USM
        for conversion of USM Preferred Stock
        and TDS Preferred Shares                     $     1,121    $    18,450

5.    Contingencies

      The  Company  owns a  5.5%  interest  in  the  Los  Angeles  SMSA  Limited
      Partnership  (the  "Partnership").   In  November  1993,  a  class  action
      complaint  was filed on  behalf of  cellular  customers  in Orange  County
      Superior Court naming,  among others,  the  Partnership.  These complaints
      allege certain facts,  including a similarity in the pricing structures of
      the  two  defendant  cellular  carriers,   which  plaintiffs  contend  are
      circumstantial  evidence that the  Partnership  and Los Angeles  Telephone
      Company conspired to fix the prices of retail and wholesale cellular radio
      services in the Los Angeles  market.  The complaint  seeks damages for the
      class "in a sum in  excess of $100  million."  A  similar  agent  case was
      settled for an immaterial amount. Trial has been set for July 7, 1997. The
      Partnership  does not believe  that this  proceeding  will have a material
      adverse  effect on the  Partnership's  financial  position  or  results of
      operations.  For further  discussion of this  contingency,  see Note 14 of
      Notes to  Consolidated  Financial  Statements  included  in the  Company's
      Report on Form 10-K for the year ended December 31, 1996.





                                      -17-

<PAGE>



                           PART II. OTHER INFORMATION
                           --------------------------


Item 6.  Exhibits and Reports on Form 8-K.
- ------------------------------------------

     (a)     Exhibit 10 - Amendment dated as of March 31, 1997 to Revolving 
                          Credit Agreement between the Company and TDS.

     (b)     Exhibit 11 - Statement regarding computation of per share earnings.

     (c)     Exhibit 12 - Statement regarding computation of ratios.

     (d)     Exhibit 27 - Financial Data Schedule.

     (e)     Reports on Form 8-K filed during the quarter ended March 31, 1997:

             On  February  4, 1997,  the  Company  announced  that it had signed
             definitive agreements with BellSouth  Corporation  ("BellSouth") to
             acquire  controlling  interest in a 12-market cluster that provides
             cellular  service  to most  of  Wisconsin  and  parts  of  northern
             Illinois in exchange for a nine-market  cluster in southern Indiana
             and  Kentucky,  a  controlling  interest  in one  market in central
             Tennessee, investment interests in 13 other markets, and cash.

             No other  reports on Form 8-K were filed  during the quarter  ended
             March 31, 1997.




                                      -18-

<PAGE>







                                   SIGNATURES
                                   ----------



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                UNITED STATES CELLULAR CORPORATION
                                ----------------------------------
                                          (Registrant)





Date   May 13, 1997                     H. DONALD NELSON
     ----------------           --------------------------------       
                                H. Donald Nelson
                                President
                                (Chief Executive Officer)


Date   May 13, 1997                     KENNETH R. MEYERS
     ----------------           --------------------------------
                                Kenneth R. Meyers
                                Vice President-Finance and Treasurer
                                (Chief Financial Officer)


Date   May 13, 1997                     PHILLIP A. LORENZINI
     ----------------           --------------------------------
                                Phillip A. Lorenzini
                                Controller
                                (Principal Accounting Officer)


                                      -19-

<PAGE>



                                                               Exhibit 10

                        TELEPHONE AND DATA SYSTEMS, INC.
                       30 North LaSalle Street, Suite 4000
                                Chicago IL 60602


                                   March 31, 1997


United States Cellular Corporation
8410 W Bryn Mawr Ave, Suite 700
Chicago IL 60631-3415

     Re:  Revolving Credit Agreement, dated as of July 1, 1987, last amended as
          of June 29, 1995, (the "Revolving Credit Agreement"), between United
          States Cellular Corporation ("USCC") and Telephone and Data Systems,
          Inc. ("TDS").

Dear Gentlemen:

             This letter will constitute  TDS's agreement to amend the Revolving
Credit Agreement, as defined in Section 5 therein, by extending it to January 2,
1999 (the "Termination Date").

             All of the  other  terms and  conditions  of the  Revolving  Credit
Agreement shall remain in full force and effect.

             Please  acknowledge  your  agreement to this amendment by executing
the copy of this letter and returning it to the undersigned.

                                   Very truly yours,

                                   TELEPHONE AND DATA SYSTEMS, INC.


                                   By:   /s/   MURRAY L. SWANSON
                                        ----------------------------------    
                                        Murray L. Swanson
                                        Executive Vice President/Finance

             Accepted and agreed to as of the date set forth above.

                                   UNITED STATES CELLULAR CORPORATION


                                   By:   /s/ KENNETH R. MEYERS
                                        ----------------------------------
                                        Kenneth R. Meyers
                                        Senior Vice President/Finance


<PAGE>




                                                               Exhibit 11

                       United States Cellular Corporation
                    Computation of Earnings Per Common Share
                    (in thousands, except per share amounts)


Three Months Ended March 31,                            1997             1996
- --------------------------------------------------------------------------------

Primary Earnings
    Net Income Available to Common                   $    18,468    $    29,387
                                                     ===========    ===========

Primary Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                         86,148         84,910

    Additional shares assuming issuance of:
        Options and Stock Appreciation Rights                 50            109
        Convertible Preferred Shares                          --            205
        Common Shares Issuable                                --            462
                                                     -----------    -----------
    Primary Shares                                        86,198         85,686
                                                     ===========    ===========
Primary Earnings per Common Share
    Net Income                                       $       .21    $       .34
                                                     ===========    ===========
Fully Diluted Earnings*
    Net Income Available to Common, as reported      $    18,468    $    29,387
    Interest expense eliminated as a result of
        the pro forma conversion of Convertible
        Debentures                                            --          1,940
                                                     -----------    -----------
    Net Income Available to Common, as adjusted      $    18,468    $    31,327
                                                     ===========    ===========

Fully Diluted Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                         86,148         84,910
        Additional shares assuming issuance of:
        Options and Stock Appreciation Rights                 50            109
        Convertible Preferred Shares                          --            205
        Common Shares Issuable                                --            462
        Conversion of Convertible Debentures                  --          7,059
                                                    ------------    -----------
    Fully Diluted Shares                                  86,198         92,745
                                                    ============    ===========
Fully Diluted Earnings per Common Share
    Net Income                                      $       .21     $       .34
                                                    ===========     ===========

*   This calculation is submitted in accordance with Securities Act of 1934 
    Release No. 9083 although not required by footnote 2 to paragraph 14 of APB 
    Opinion No. 15 because it results in dilution of less than 3%.


<PAGE>




                                                               Exhibit 12

                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES





                                                           Three Months Ended  
                                                             March 31, 1997
                                                         ----------------------
                                                         (Dollars in thousands)
EARNINGS
   Income from Continuing Operations before
     income taxes                                           $          32,400
      Add (Deduct):
        Minority Share of Cellular Losses                                 (76)
        Earnings on Equity Method                                     (18,383)
        Distributions from Minority Subsidiaries                        4,873
                                                            -----------------
                                                            $          18,814

      Add fixed charges:
        Consolidated interest expense                                   5,603
        Interest Portion (1/3) of Consolidated
          Rent Expense                                                  1,031
                                                            -----------------
                                                            $          25,448
                                                            =================

FIXED CHARGES
      Consolidated interest expense                         $           5,603
      Interest Portion (1/3) of Consolidated
        Rent Expense                                                    1,031
                                                            -----------------
                                                            $           6,634
                                                            =================

RATIO OF EARNINGS TO FIXED CHARGES                                       3.84
                                                            =================
                      
   Tax-Effected Preferred Dividends                         $              --
   Fixed Charges                                                        6,634
                                                            -----------------
      Fixed Charges and Preferred Dividends                 $           6,634
                                                            =================

RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                               3.84
                                                            =================





<PAGE>




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated financial statements of United States Cellular Corporation as of
March 31, 1997, and for the three months then ended, and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                          10,636
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                                0
                                          0
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<EPS-PRIMARY>                                      .21
<EPS-DILUTED>                                      .21
        

</TABLE>


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