UNITED STATES CELLULAR CORP
10-Q, 1998-11-13
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended            September 30, 1998
                               -------------------------------------------------

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to
                              --------------------  ------------------------

                          Commission File Number 1-9712

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                       UNITED STATES CELLULAR CORPORATION


- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)


         Delaware                             62-1147325
- -------------------------------   -------------------------------------
(State or other jurisdiction of   (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
             -------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                             Yes   X    No
                                 -----     ------
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

          Class                              Outstanding at October 30, 1998
- ------------------------------------         -------------------------------
   Common Shares, $1 par value                      54,376,700 Shares
Series A Common Shares, $1 par value                33,005,877 Shares

- --------------------------------------------------------------------------------



<PAGE>





                       UNITED STATES CELLULAR CORPORATION
                       ----------------------------------
 
                         3RD QUARTER REPORT ON FORM 10-Q
                         ------------------------------- 

                                      INDEX
                                      -----



                                                                         Page(s)
No.                                                                      -------
- ---

Part I.   Financial Information

          Management's Discussion and Analysis of
             Results of Operations and Financial Condition                  2-16

          Consolidated Statements of Operations -
             Three Months and Nine Months Ended September 30, 1998 and 1997   17

          Consolidated Statements of Cash Flows -
             Nine Months Ended September 30, 1998 and 1997                    18

          Consolidated Balance Sheets -
             September 30, 1998 and December 31, 1997                      19-20

          Notes to Consolidated Financial Statements                       21-23


Part II.  Other Information                                                   24


Signatures                                                                    25




<PAGE>



                          PART I. FINANCIAL INFORMATION
                          -----------------------------

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          -------------------------------------------------------------

                             AND FINANCIAL CONDITION
                             ----------------------- 
 
RESULTS OF OPERATIONS
- ---------------------

Nine Months Ended 9/30/98 Compared to Nine Months Ended 9/30/97
- ---------------------------------------------------------------

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM is an
81.0%-owned subsidiary of Telephone and Data Systems, Inc. ("TDS").

USM owned  either  majority or  minority  cellular  interests  in 184 markets at
September 30, 1998, representing 26,126,000 population equivalents ("pops"). USM
included the  operations of 136  majority-owned  and managed  cellular  markets,
representing  23.0  million  pops,  in  consolidated  operations  ("consolidated
markets")  as  of  September  30,  1998.   Minority  interests  in  39  markets,
representing  2.6 million pops,  were  accounted for using the equity method and
were  included  in  investment  income at that date.  All other  interests  were
accounted  for  using  the  cost  method.  Following  is a table  of  summarized
operating data for USM's consolidated operations.

<TABLE>
<CAPTION>
                                   For the Nine Months Ended or At September 30,
                                   ---------------------------------------------
                                                          1998        1997
                                                          ----        ----
<S>                                                  <C>         <C>   
Total market population (in thousands) (1)               24,136      21,844
Customers                                             2,018,000   1,357,000
Market penetration                                        8.36%       6.21%
Markets in operation                                        136         132
Cell sites in service                                     1,958       1,556
Average monthly revenue per customer                 $    48.87  $    56.58
Churn rate per month                                       1.8%        1.9%
Marketing cost per gross customer addition           $      314  $      328 (2)

<FN>
(1) Calculated using the respective population estimates for each year (Claritas
for 1998,  Donnelley for 1997).  
(2)  Recomputed to show the effect of change in current year presentation of
certain expenses.
</FN>
</TABLE>

The Company's operating income for the first nine months of 1998, which includes
100% of the revenues and expenses of its consolidated markets plus its corporate
office  operations,  primarily  reflects  improvement  in the Company's  overall
operations  compared to the first nine months of 1997. The improvement  resulted
from growth in the Company's  customer base and revenues coupled with increasing
economies of scale. Operating revenues, driven by increases in customers served,
rose $215.1 million,  or 34%. Cash operating  expenses rose $126.7  million,  or
30%.   Operating  cash  flow  (operating   income  before  minority  share  plus
depreciation  and  amortization   expense)  increased  $88.4  million,  or  43%.
Depreciation and amortization expense increased $53.1 million, or 56%. Operating
income before minority share increased $35.3 million, or 32%.


                                        2

<PAGE>



The  Company's   operating   results  were  also  impacted  by  the  effects  of
acquisitions  and  divestitures,  primarily  those  related to the  exchange  of
markets with BellSouth Corporation  ("BellSouth") in the fourth quarter of 1997.
In that  transaction,  the Company  received  operating  markets serving a total
population  of over four million in exchange  for  operating  markets  serving a
total population of approximately two million. The Company also divested certain
minority  interests  and paid cash to BellSouth to complete  the  exchange.  The
operating  markets acquired in that  transaction,  net of the operating  markets
divested,  generated  increases in the  Company's  overall  revenues,  operating
expenses,  operating  cash  flow and  operating  income.  These  increases  were
primarily due to the increase in the Company's  customer base as a result of the
exchange.

However,  the results of certain of the  Company's  existing  markets  which are
adjacent to the markets acquired were negatively  impacted by the effects of the
exchange,  when viewed on a  standalone  basis.  Specifically,  inbound  roaming
revenue and, to a lesser extent,  operating cash flow suffered the most negative
impact in these  markets.  This  impact was  primarily  due to the change in the
nature and pricing of transactions in which customers from the acquired  markets
use their wireless phones when roaming in the Company's existing markets.  Prior
to the exchange,  the Company recorded inbound roaming revenue at premium rates;
after the exchange,  the Company recorded  outbound  roaming  revenue,  which is
reported in the financial  statements as an offset to system operations expense,
at less than premium rates.

Overall,  the Company's revenues,  operating cash flow and operating income were
positively  impacted by the effects of the  BellSouth  exchange.  However,  as a
result  of the  Company's  divestiture  of  several  minority  interests  in the
exchange,  investment income was reduced by the exchange,  by an amount that was
less than the exchange's  impact on operating  income.  In total,  the BellSouth
exchange has had a slightly positive effect on net income and earnings per share
to date.

Investment  and other income  increased  $149.2 million to $221.8  million,  due
primarily  to an  increase  of $176.3  million in gains on the sales of cellular
interests  in 1998.  The  increase  in gains  was  partially  offset  by a $29.1
million,  or 48%, reduction in investment income,  which was negatively affected
by the exchange  transaction  with BellSouth in 1997 and by the sale of minority
interests  to  AirTouch  Communications,  Inc.  ("AirTouch")  in 1998.  Interest
expense increased $9.5 million, or 47%, in 1998, primarily due to an increase in
debt balances  resulting from the Company's  issuance of 7.25%  unsecured  notes
("Notes") in August 1997.  Income tax expense  increased $69.3 million to $135.4
million  in 1998,  primarily  resulting  from  increased  gains on the  sales of
cellular interests.



                                        3

<PAGE>



Net income  totaled  $197.9  million in 1998, an increase of $111.6 million from
1997.  Both net income and  earnings  per share in 1998  reflect an  increase in
gains  on the  sales of  cellular  interests  and  improved  operating  results,
partially offset by reduced  investment income and increased interest expense. A
summary of the  after-tax  effects of these gains on net income and earnings per
share-diluted is shown below.

<TABLE>
<CAPTION>
                                                 Nine Months Ended September 30,
                                                 -------------------------------
                                                          1998            1997
                                                          ----            ----
                                (Dollars in thousands, except per share amounts)
<S>                                                   <C>             <C>       
Net income before after-tax effects of gains          $    81,865     $   79,263
Add: After-tax effects of gains                           116,081          7,119
                                                      -----------     ----------
Net income as reported                                $   197,946     $   86,382
                                                      ===========     ==========


Earnings per share before after-tax
   effects of gains                                   $       .94     $      .92
Add: After-tax effects of gains                              1.33            .08
                                                      -----------     ----------
Earnings per share-diluted                            $      2.27     $     1.00
                                                      ===========     ==========
</TABLE>

Operating Revenues
- ------------------

Operating  revenues  totaled $849.2 million in 1998, up $215.1 million,  or 34%,
over 1997.  Service  revenues  primarily  consist  of: (I)  charges  for access,
airtime  and  value-added  services  provided  to  the  Company's  local  retail
customers who use the local systems  operated by the Company  ("local  retail");
(ii)  charges to  customers  of other  systems  who use the  Company's  cellular
systems when roaming  ("inbound  roaming");  and (iii) charges for long-distance
calls made on the Company's systems.  Service revenues totaled $821.2 million in
1998, up $203.0  million,  or 33%, over 1997.  The increase was primarily due to
the growing number of local retail customers.

Average monthly service revenue per customer declined 14% to $48.87 in 1998 from
$56.58 in 1997.  The decrease in average  monthly  service  revenue per customer
resulted  from a decrease  in average  revenue per minute of use from both local
retail  customers and inbound  roamers.  The addition of the markets acquired in
the exchange with BellSouth  Corporation  ("BellSouth") in the fourth quarter of
1997  contributed  to the decline in both local retail  revenue per customer and
inbound  roaming  revenue per  customer.  The acquired  markets  produce a lower
amount of local retail  revenue per customer,  and the addition of those markets
caused the elimination of certain inbound roaming revenues between the Company's
existing  markets and the acquired  markets.  Also  contributing  to the overall
decline in average  monthly  service  revenue per customer was slower  growth in
inbound  roaming  minutes of use when  compared  to the growth in the  Company's
customer base.

Competitive  pressures  and the  Company's  increasing  use of pricing and other
incentive  programs that encourage  weekend and off-peak usage at reduced rates,
in order to stimulate  overall  usage,  resulted in a decrease in average  local
retail  revenue per minute of use during 1998.  The  Company's  average  inbound
roaming  revenue per minute of use also decreased  during 1998, in line with the
ongoing trend toward  reduced per minute prices for roaming  negotiated  between
the Company and other cellular  operators.  Also, the Company  believes that its
customer base is growing  faster than that of the cellular  industry as a whole,
which  contributes  to the  dilution of inbound  roaming  revenue per  customer.
Inbound roaming minutes

                                        4

<PAGE>




of use have been growing at a slower rate than the Company's  customer base (41%
growth  in  inbound  roaming  minutes  in 1998  compared  to 49%  growth  in the
Company's customer base).

Local retail revenue  increased $161.6 million,  or 40%, in 1998.  Growth in the
Company's  customer base was the primary reason for the increase in local retail
revenue.  The number of customers  increased  49% to 2,018,000 at September  30,
1998 from 1,357,000 at September 30, 1997. Management anticipates that growth in
the Company's customer base will be slower in the future,  primarily as a result
of an increase in the number of competitors in its markets.

Average monthly local retail revenue per customer  declined 9% to $33.87 in 1998
from $37.30 in 1997.  Monthly local retail minutes of use per customer decreased
1% to 104 in 1998 from 105 in 1997.  Average revenue per minute of use decreased
as a result of the  pricing  and other  incentive  programs  stated  previously,
totaling $.33 in 1998 compared to $.36 in 1997. The decrease in average  monthly
local  retail  revenue  per  customer is part of an  industry-wide  trend and is
believed to be related to the tendency of the early  customers in a market to be
the heaviest users during peak business  hours.  It also reflects the increasing
level of competition for wireless  services and the Company's and the industry's
continued  penetration of the consumer market, which tends to include fewer peak
business hour-usage customers.

Inbound roaming revenue  increased $11.2 million,  or 7%, in 1998. The growth in
inbound  roaming  revenue is affected by the exchange of markets with BellSouth.
Prior to the BellSouth  exchange,  revenue from BellSouth customers from markets
included in the  exchange who were roaming in the  Company's  service  areas was
recorded as inbound roaming revenue.  Subsequent to the exchange,  these roaming
transactions are recorded as outbound  roaming revenue,  which is reported as an
offset to system  operations  expense.  Also  affecting  the  growth in  inbound
roaming revenue was an increase in roaming minutes used on the Company's systems
and a decrease  in revenue per minute.  Although  the number of minutes  used by
customers  from other  wireless  systems when roaming in the  Company's  service
areas  increased  by 41%,  this was  mostly  offset by the  decrease  in average
revenue  per minute  due to the  downward  trend in  negotiated  rates.  Average
inbound  roaming  revenue  per  minute  totaled  $.67 in 1998  and $.86 in 1997.
Monthly inbound roaming revenue per Company customer averaged $10.40 in 1998 and
$14.97 in 1997.  The  decrease in monthly  inbound  roaming  revenue per Company
customer is related to both the decrease in inbound  roaming  revenue per minute
and the faster increase in the Company's customer base as compared to the growth
in inbound roaming minutes of use.

Long-distance  revenue increased $28.5 million, or 62%, in 1998 as the volume of
long-distance  calls billed by the Company increased.  A substantial  portion of
this  increase is due to the increase in volume of  long-distance  calls in both
the markets  acquired  in the  BellSouth  exchange  and the  Company's  existing
markets adjacent to the acquired markets. The increased volume was driven by the
larger  local  service  areas  being   offered  to  these   customers.   Monthly
long-distance revenue per customer averaged $4.42 in 1998 and $4.19 in 1997.

Equipment sales revenues increased $12.1 million,  or 76%, in 1998. The increase
in  equipment  sales  revenues  reflects the 24% increase in the number of gross
customer activations,  to 614,000 in 1998 from 494,000 in 1997, plus an increase
in the volume of accessories  sold. Most of the gross customer  activations were
produced by the Company's direct and retail distribution  channels;  activations
from these channels  usually  generate sales of cellular  telephone  units.  The
increase in the volume of accessories sold reflects an increased emphasis on the
sale  of  accessories  at  retail  prices,  primarily  in the  Company's  retail
locations.

                                        5

<PAGE>



Operating Expenses
- ------------------

Operating  expenses  totaled $703.4 million in 1998, up $179.8 million,  or 34%,
over  1997.  Beginning  on  January  1, 1998,  the  Company  changed  its income
statement  presentation of certain corporate marketing  department expenses from
general and administrative expenses to marketing and selling expenses, which the
Company  believes is the more  appropriate  classification  for these  expenses.
Amounts  have  been   reclassified  for  previous  years,   including  the  1997
information   provided   throughout   this  Form   10-Q.   The  effect  of  such
reclassification  is not material to either  marketing  and selling  expenses or
general and administrative  expenses,  and does not have any effect on operating
income or net income.

System operations  expenses increased $33.6 million, or 31%, in 1998 as a result
of increases in customer  usage expenses and costs  associated  with serving the
Company's  increased  number of customers  and the growing  number of cell sites
within the Company's systems.  In total, system operations costs are expected to
continue  to increase  as the number of  customers  using and the number of cell
sites within the Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers for the Company's  customers'  use of their  facilities as well as for
the Company's  inbound  roaming traffic on these  facilities.  Also included are
costs related to local interconnection to the landline network, toll charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.

Customer usage expenses  increased $26.8 million,  or 38%, in 1998. The increase
in 1998 is primarily  due to the 75% increase in net outbound  roaming  expense,
which has resulted from the Company offering its customers  increasingly  larger
service  footprints  in which  their  calls  are  billed at local  rates.  In an
increasing number of cases, these service areas include other operators' service
areas.  The  Company  pays  roaming  rates to the other  carriers  for calls the
Company's  customers make in these areas, while charging those customers a local
rate which is usually  lower than the roaming  rate.  Also  contributing  to the
increase in 1998 was a 13% rise in costs related to the increase in minutes used
on the Company's  systems,  partially offset by a 33% reduction in costs related
to fraudulent use of the Company's  customers'  cellular telephone numbers.  The
Company  continues to implement  procedures in its markets to combat this fraud,
which is primarily related to roaming usage. Customer usage expenses represented
12% of service revenues in 1998 and 11% in 1997.

Maintenance,  utility and cell site expenses increased $6.8 million,  or 17%, in
1998. The increase primarily reflects a 26% increase in the number of cell sites
in the  Company's  systems,  to  1,958  in 1998  from  1,556  in  1997.  Monthly
maintenance,  utility  and cell site  expenses  totaled  $2,788  and  $3,058 per
average cell site in 1998 and 1997, respectively.

Marketing  and  selling  expenses  increased  $34.3  million,  or 28%,  in 1998.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
corporate  marketing  department salaries and expenses;  local advertising;  and
public relations  expenses.  The increase was primarily due to a 24% rise in the
number of gross customer  activations,  to 614,000 in 1998 from 494,000 in 1997.
Marketing  cost per gross  customer  activation,  which  includes  marketing and
selling  expenses  and losses on equipment  sales,  decreased 4% to $314 in 1998
from $328 in 1997. The decrease in cost per gross  customer  activation has been
slowed somewhat by additional advertising expenses

                                        6

<PAGE>



incurred to promote the Company's brand and to distinguish the Company's service
offerings from those of other competitors.

Cost of equipment  sold  increased  $8.4 million,  or 15%, in 1998. The increase
reflects the growth in unit sales related to the 24% increase in gross  customer
activations.  Also contributing to the increase was a greater volume of sales of
accessories.

General and administrative  expenses  increased $50.4 million,  or 36%, in 1998.
These  expenses  include the costs of operating  the  Company's  local  business
offices and its  corporate  expenses  other than the corporate  engineering  and
marketing  departments.  The  increase  includes  the  effects of  increases  in
expenses  required to serve the growing customer base in existing markets and an
expansion of both local administrative office and corporate staff,  necessitated
by growth in the Company's business.  Employee-related  expenses increased $19.3
million,  or 28%, in 1998,  primarily due to increases in the number of customer
service and administrative employees. The Company is using an ongoing clustering
strategy to combine local and customer service  operations  wherever feasible in
order to gain operational  efficiencies  and reduce its per unit  administrative
expenses. Monthly general and administrative expenses per customer decreased 12%
to $11.41 in 1998 from $12.94 in 1997.

Operating cash flow increased $88.4 million,  or 43%, to $293.5 million in 1998.
The improvement was primarily due to substantial growth in customers and service
revenues,  the effects of improved  operational  efficiencies  on cash operating
expenses and the effect of net  acquisitions.  Operating cash flow margins (as a
percent of service revenues) were 35.7% in 1998 and 33.2% in 1997.

Depreciation  expense  increased  $48.9  million,  or 71%, in 1998. The increase
reflects rising average fixed asset balances,  which increased 34% in 1998, plus
a reduction in useful lives of certain assets  beginning in 1998 which increased
depreciation  expense by $13.6 million.  Increased fixed asset balances resulted
from the  increase in cell sites built to improve  coverage  and capacity in the
Company's markets and from the acquisition of markets from BellSouth in 1997.

Amortization  of  intangibles  increased  $4.2  million,  or 16%,  in 1998.  The
increase primarily reflects a 17% increase in investment in licenses,  primarily
related to the BellSouth transaction.

Operating Income before Minority Share
- --------------------------------------

Operating  income before  minority  share totaled  $145.8 million in 1998, a 32%
increase over the $110.5 million  generated in 1997. The operating income margin
was  17.8%  in 1998 and  17.9% in 1997.  The  improvement  in  operating  income
reflects  increased  revenues  resulting  from growth in the number of customers
served  by the  Company's  systems  and  the  effect  of  continued  operational
efficiencies on total operating expenses. The slight decline in operating income
margins reflects an increase in depreciation expense in 1998.

The Company expects service revenues to continue to grow during the remainder of
1998 and in 1999; however,  management  anticipates that average monthly revenue
per  customer  will  continue to decrease  as local  retail and inbound  roaming
revenue  per minute of use decline and as the  Company  further  penetrates  the
consumer market.  Additionally,  the Company expects expenses to increase during
the  remainder  of 1998 and in 1999 as it  incurs  costs  associated  with  both
customer growth and cell sites added.

                                        7

<PAGE>



Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated service in many of the
Company's  markets over the past two years. The Company expects PCS operators to
complete initial  deployment of PCS in portions of all of the Company's clusters
by the end of 1998.  The Company has  increased  its  advertising,  particularly
brand  advertising,  in 1997 and 1998 to promote the United  States Cellular(C)
brand and distinguish the Company's  service from other wireless  communications
providers.   The  Company's  management  continues  to  monitor  other  wireless
communications  providers' strategies to determine how additional competition is
affecting  the  Company's  results.  While the  effects of  additional  wireless
competition have slowed customer growth in certain of the Company's markets, the
overall  effect  on the  Company's  total  customer  growth to date has not been
material.  However, management anticipates that customer growth will be lower in
the future,  primarily as a result of the increase in the number of  competitors
in its markets.

Investment and Other Income
- ---------------------------

Investment  and other income totaled $221.8 million in 1998 and $72.6 million in
1997.  Gain on sale of  cellular  interests  totaled  $189.8  million  in  1998,
reflecting gains recorded on the sales of the Company's  investment interests in
twelve  markets,  and also  related to cash  received  from TDS  pursuant  to an
agreement  between  the Company  and TDS.  Gains  totaling  $13.4  million  were
recorded  in 1997 from sales of the  Company's  majority  interest in one market
partition  and two  other  minority  interests.  See  "Financial  Resources  and
Liquidity -  Acquisitions  and  Divestitures"  for further  discussion  of these
transactions.

Investment income was $31.4 million in 1998 compared to $60.5 million in 1997, a
48% decrease.  Investment income primarily represents the Company's share of net
income from the markets  managed by others that are  accounted for by the equity
method.  Investment income in 1998 was negatively  impacted by the completion of
the exchange  transaction with BellSouth in 1997 and the divestitures of certain
minority interests to AirTouch Communications  ("AirTouch") in the first half of
1998. See "Financial  Resources and Liquidity - Acquisitions  and  Divestitures"
for further discussion of these transactions.

Interest and Income Taxes
- -------------------------

Interest  expense  totaled  $29.8  million in 1998  compared to $20.3 million in
1997, a 47% increase.  Interest  expense in 1998 is primarily  related to Liquid
Yield Option Notes  ("LYONs")  ($12.3  million);  the Company's 7.25% Notes (the
"Notes")  issued  during the third  quarter  of 1997  ($13.9  million);  and the
Company's  revolving credit facility with a series of banks  ("Revolving  Credit
Facility")  ($1.0 million).  Interest  expense in 1997 was primarily  related to
LYONs ($11.5  million);  borrowings  under  vendor  financing  agreements  ($4.7
million);  borrowings  under  the  Revolving  Credit  Agreement  with TDS  ($1.9
million); and the Notes ($1.8 million).

In August 1997,  the Company sold $250 million  principal  amount of 7.25% Notes
under a shelf  registration  statement,  priced to yield 7.33% to maturity.  The
Notes are  unsecured  and become due in August  2007.  Interest  on the Notes is
payable  semi-annually  on  February  15 and August 15 of each year,  commencing
February 15, 1998.  The Notes will be  redeemable,  in whole or in part,  at the
option of the Company at any time after August 2004. All borrowings under the

                                        8

<PAGE>



vendor  financing  agreements and under the Revolving  Credit Agreement with TDS
were  repaid  in  August  1997 with a  portion  of the  proceeds  from the Notes
offering.

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of interest.  All accreted
interest is added to the outstanding  principal  balance on June 15 and December
15 of each year.

The Revolving Credit Facility is a seven-year  facility which was established in
1997 to replace the Company's Revolving Credit Agreement with TDS as its primary
short-term borrowing facility. Borrowings under this facility accrue interest at
the London  InterBank  Offered Rate ("LIBOR") plus 26.5 basis points (for a rate
of 5.6% at  September  30,  1998).  Interest  payments  are due  quarterly;  any
borrowings  made under the facility are  short-term in nature and  automatically
renew until they are repaid.  Any  borrowings  outstanding  in August 2004,  the
termination date of the Revolving  Credit Facility,  are due and payable at that
time along with any accrued  interest.  The Company  borrowed and repaid amounts
totaling $47 million during 1998.

Income tax expense was $135.4 million in 1998 and $66.1 million in 1997. In 1998
and 1997,  $73.7  million and $6.3 million of income tax expense,  respectively,
related to the gains on sales of cellular  interests.  The  effective  tax rates
were 41% in 1998 and 43% in 1997.  The decrease in 1998's  effective tax rate is
primarily  related  to lower tax  rates  applied  to gains on sales of  cellular
interests in 1998 compared to 1997.

TDS and the Company are parties to a Tax Allocation Agreement, pursuant to which
the Company is included in a  consolidated  federal income tax return with other
members of the TDS consolidated  group. For financial  reporting  purposes,  the
Company  computes federal income taxes as if it were filing a separate return as
its own affiliated group and was not included in the TDS group.

Net Income
- ----------

Net income totaled  $197.9  million in 1998 and $86.4 million in 1997.  Earnings
per  share-diluted  was $2.27 in 1998 and $1.00 in 1997. Net income and earnings
per share for 1998 and 1997 included significant after-tax gains on the sales of
cellular interests,  representing $116.1 million and $1.33 per share in 1998 and
$7.1 million and $0.08 per share in 1997, respectively.


Three Months Ended 9/30/98 Compared to Three Months Ended 9/30/97
- -----------------------------------------------------------------

Operating revenues totaled $313.9 million in the third quarter of 1998, up $82.0
million,  or 35%,  over 1997.  Average  monthly  service  revenue  per  customer
decreased  11% to $51.40 in the third  quarter of 1998 compared to $57.56 in the
same period of 1997 for reasons  generally  the same as in the first nine months
of 1998.

Revenues from local  customers' usage of the Company's  systems  increased $53.6
million,  or 36%, in 1998  primarily  due to the  increased  number of customers
served.  Average monthly local retail minutes of use per customer totaled 112 in
the third  quarter  of 1998  compared  to 105 in 1997.  Also,  as the  number of
customers and amount of revenue earned  continued to grow,  average  revenue per
minute of use continued to decline.  As a result,  average  monthly local retail
revenue per customer declined 9% to $33.97 in the third quarter of 1998 compared
to $37.48 in 1997.

                                        9

<PAGE>



Inbound  roaming  revenue  increased  $10.9  million,  or 18%, in 1998.  Monthly
inbound roaming revenue per customer  averaged $12.16 in 1998 compared to $15.52
in 1997.

Long-distance  revenue increased $12.7 million, or 72%, in 1998 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $5.11 in 1998 and $4.47 in 1997.

Equipment sales revenue increased $4.3 million,  or 75%, in 1998,  primarily due
to a 22% increase in gross customer activations and an increase in the volume of
accessories sold.

Operating expenses totaled $251.4 million in the third quarter of 1998, up $64.4
million, or 34%, over 1997.

System operations  expenses increased $13.5 million, or 34%, in 1998 as a result
of increased  customer usage expenses and costs  associated with maintaining 26%
more cell sites than in 1997. Customer usage expenses were $37.2 million in 1998
compared to $26.6 million in 1997,  primarily due to an $8.2 million increase in
net outbound roaming expenses; maintenance,  utility and cell site expenses were
$16.6 million in 1998 compared to $13.7 million in 1997.

Marketing and selling  expenses  increased  $11.8 million,  or 27%, in 1998. The
increase was  primarily  due to a 22%  increase in the number of gross  customer
activations  (excluding  acquisitions and  divestitures) to 211,000 in 1998 from
173,000 in 1997. Cost per gross customer activation was $324 in 1998 and $334 in
1997.

Cost of equipment  sold  increased  $3.1 million,  or 16%, in 1998. The increase
reflects a rise in the number of cellular telephones sold in 1998.

General and administrative  expenses  increased $17.0 million,  or 34%, in 1998,
primarily related to the increase in customers served.

Operating cash flow increased $36.6 million,  or 47%, to $114.5 million in 1998,
and operating cash flow margins totaled 37.7% in 1998 and 34.5% in 1997.

Depreciation expense increased $16.3 million, or 66%, in 1998,  reflecting a 28%
increase in average fixed asset  balances and a reduction in the useful lives of
certain assets.

Amortization  of intangibles  increased $2.7 million,  or 31%,  reflecting a 17%
increase in investment in licenses.

Operating income before minority share totaled $62.5 million in 1998 compared to
$44.9 million in 1997, a 39% increase.  The operating income margin increased to
20.6% in 1998 from  19.9% in 1997.  The  improvement  in  operating  income  and
operating  income  margin was  primarily  the result of  increased  revenues and
improved   operational   efficiencies,   partially  offset  by  an  increase  in
depreciation expense.

Investment income decreased $13.6 million, or 56%, in 1998 due to the effects of
the sales of certain  minority  interests  to AirTouch in 1998 and the  exchange
transaction with BellSouth in 1997. There were no gains on sales of cellular and
other  investments in 1998 compared to $5.2 million of such gains in 1997. Total
interest expense  increased $1.8 million,  or 23%, in 1998.  Interest expense in
1998 is primarily related to LYONs ($4.2 million) and the Notes ($4.6

                                       10

<PAGE>



million). Interest expense in 1997 is primarily related to LYONs ($4.0 million);
borrowings  under vendor financing  agreements ($1.2 million);  borrowings under
the  Revolving  Credit  Agreement  with  TDS  ($935,000);  and the  Notes  ($1.8
million).  Income tax expense  totaled  $26.7  million both in 1998 and 1997. In
1997,  $1.0 million of income tax expense  related to gains on sales of cellular
interests.

Net income totaled $35.4 million in 1998 compared to $36.2 million in 1997. Both
net income and earnings per share in 1998 reflect improved operating results and
an  increase in gains on the sales of cellular  interests,  partially  offset by
reduced  investment  income and  increased  interest  expense.  A summary of the
after-tax effect of gains on net income and earnings per share is shown below.

<TABLE>
<CAPTION>
                                                Three Months Ended September 30,
                                                --------------------------------
                                                       1998          1997
                                                       ----          ----
                                (Dollars in thousands, except per share amounts)
<S>                                               <C>            <C>       
Net income before after-tax effects of gains      $   35,409     $   32,014
Add: After-tax effects of gains                           --          4,208
                                                  ----------     ----------
Net income as reported                            $   35,409     $   36,222
                                                  ==========     ==========


Earnings per share before after-tax
   effects of gains                               $      .41     $      .37
Add: After-tax effects of gains                           --            .05
                                                  ----------     ----------
Earnings per share-diluted                        $      .41     $      .42
                                                  ==========     ==========
</TABLE>


FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------

The Company  operates a capital-  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further increases in cellular
units in service,  revenues,  operating cash flow and cell sites as it continues
its growth  strategy.  Operating cash flow may fluctuate from quarter to quarter
depending on the seasonality of each of these growth factors.

Cash flows from operating  activities provided $197.3 million in 1998 and $183.6
million in 1997.  Operating cash flow provided $293.5 million in 1998 and $205.2
million in 1997.  Cash flows from other  operating  activities  (investment  and
other income, interest expense,  changes in working capital and changes in other
assets and  liabilities)  required  $96.2  million in 1998 and $21.6  million in
1997, primarily reflecting increases in income taxes and interest paid in 1998.

Cash flows from financing  activities required $1.7 million in 1998 and provided
$140.8 million in 1997. In 1997, the Notes offering  provided  $247.0 million of
cash.  A portion of the proceeds  from the Notes  offering was used to repay all
outstanding  borrowings  under the Revolving Credit Agreement with TDS and under
vendor  financing   agreements,   aggregating  $160.5  million.   Repayments  of
borrowings under the vendor financing  agreements  earlier in 1997 totaled $13.7
million.

Cash flows from investing  activities required $182.4 million in 1998 and $218.3
million in 1997.  Cash  required for  property,  plant and  equipment and system
development expenditures totaled

                                       11

<PAGE>



$231.0 million in 1998 and $248.0 million in 1997. In 1998,  these  expenditures
were financed primarily with internally generated cash and the proceeds from the
sales of cellular interests. In 1997, these expenditures were financed primarily
with  internally  generated cash and the proceeds of the Notes  offering.  These
expenditures  primarily  represent the construction of 196 and 234 cell sites in
1998 and 1997, respectively, plus other plant additions and costs related to the
development  of the  Company's  office  systems.  The Company  received net cash
proceeds  totaling  $120.2  million in 1998 and $32.9 million in 1997 related to
sales of cellular interests.  Cash distributions from cellular entities in which
the Company has an interest  provided $19.1 million in 1998 and $40.0 million in
1997. Acquisitions required $86.2 million in 1998 and $39.2 million in 1997.

Anticipated  capital  requirements  for 1998  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1998 is approximately $310 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

Acquisitions and Divestitures
- -----------------------------

The Company  assesses  its  cellular  holdings  on an ongoing  basis in order to
maximize the benefits  derived from  clustering  its markets.  As the  Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures of managed and investment  interests.  Over the past few years, the
Company has completed  exchanges of controlling  interests in its less strategic
markets  for  controlling  interests  in markets  which  better  complement  its
clusters.  The Company has also completed outright sales of other less strategic
markets.  The proceeds  from these sales have been used to further the Company's
growth.

In the first nine months of 1998,  the Company  acquired  majority  interests in
three markets and minority  interests in several  markets,  primarily  where the
Company already owns a majority interest, representing 866,000 pops, for a total
consideration of $106.5 million.  The consideration  primarily consisted of cash
and  approximately  46,000 USM Common Shares issued to TDS as reimbursement  for
consideration paid by TDS directly to the sellers.

In the first nine months of 1997, the Company  purchased a majority  interest in
one market and several minority interests,  representing 327,000 pops. The total
consideration paid in these transactions was $48.7 million in cash.

In the first nine months of 1998, the Company divested minority  interests in 12
markets,  representing  approximately  936,000  pops.  In exchange,  the Company
received  approximately  4.1 million  shares of AirTouch stock and cash totaling
$120.5  million.  Approximately  $28.7  million of the total cash  received  was
pursuant to a contract  right  termination  agreement  entered  into between the
Company and TDS. This  agreement  was related to two  interests  which were sold
directly by TDS to AirTouch and which were to be acquired by the Company as part
of a June 1996  agreement  between  the  Company  and TDS.  The  contract  right
termination  agreement enabled the Company to receive cash equal to the value of
the gain the Company would have realized had it purchased the interests from TDS
and sold them to AirTouch under terms similar to those in the agreement  between
TDS and AirTouch.

In the first nine months of 1997,  the Company  sold a majority  interest in one
market  partition  and  minority  interests in two other  markets,  representing
183,000 pops. The Company received

                                       12

<PAGE>



consideration  consisting of cash and  receivables  totaling  $34.5 million from
these  sales.  The two minority  interests  involved  interests  the Company had
previously  acquired from TDS pursuant to an agreement between the two companies
signed in June 1996. In the aggregate,  the Company  recorded a substantial book
gain on the divestitures of the interests acquired from TDS.

As of September 30, 1998, the Company had agreements pending to acquire majority
interests  in  three  markets,  representing  319,000  pops,  for  consideration
totaling  $51.2 million in cash.  Also at September 30, 1998, the Company had an
agreement  pending to divest  majority  interests  in two markets and a minority
interest in one market,  representing 386,000 pops, for a total consideration of
$62.7 million. The Company expects these transactions to be completed by the end
of 1998.

Liquidity
- ---------

The Company  anticipates that the aggregate resources required for the remainder
of 1998  will  include  approximately  $79  million  for  capital  spending  and
approximately  $51  million to  complete  pending  acquisitions.  The Company is
generating  substantial  cash from its operations and anticipates  financing its
capital  spending for the remainder of 1998 primarily with internally  generated
cash,  proceeds from the sales of cellular interests and short-term  borrowings.
The Company had $27 million of cash and cash  equivalents  at September 30, 1998
and expects to receive  approximately  $63 million  from  pending  divestitures.
Additionally,  the entire balance of $500 million under the Company's  Revolving
Credit Facility is unused and remains available to meet any short-term borrowing
requirements.

Management  believes  that the  Company's  operating  cash flows and  sources of
external financing,  including the  above-referenced  Revolving Credit Facility,
provide  substantial  financial  flexibility  for the  Company  to meet both its
short- and long-term  needs. The Company also currently has access to public and
private capital markets to help meet its long-term  financing needs. The Company
anticipates  issuing debt and equity  securities only when capital  requirements
(including acquisitions), financial market conditions and other factors warrant.

Year 2000 Issue
- ---------------

The Year 2000 issue  exists  because  many  computer  systems  and  applications
abbreviate  dates using only two digits  rather  than four  digits,  e.g.,  "98"
rather than "1998". Unless corrected,  this shortcut may cause problems when the
century date "2000" occurs.  On that date, some computer  operating  systems and
applications  and embedded  technology may recognize the date as January 1, 1900
instead of January 1, 2000.  If the Company  fails to correct any critical  Year
2000  processing  problems  prior to January 1, 2000,  the affected  systems may
either cease to function or produce  erroneous  data,  which could have material
adverse operational and financial consequences.  Currently, the Company believes
that a disruption in the operation of its networks, and financial and accounting
systems   and/or  an   inability   to   access   interconnections   with   other
telecommunications  carriers,  are the major risks associated with the inability
of its systems and software to process Year 2000 data  correctly.  The Company's
results of operations, financial position and cash flows could be materially and
adversely affected by such failures.

The  Company's  management  has  established a project team to address Year 2000
issues.  The  Company's  plan to address  the Year 2000 Issue  consists  of five
general  phases:  (i)  Awareness,  (ii)  Assessment,   (iii)  Renovation,   (iv)
Validation and (v) Implementation.

                                       13

<PAGE>



The  awareness  phase  consisted  of  establishing  a Year 2000 project team and
developing an overall strategy.  A Year 2000 Program Office has been established
at the TDS  corporate  level to  coordinate  activities of the Year 2000 project
team,  to  monitor  the  current  status  of  individual  projects,   to  report
periodically  to the Audit  Committee and to promote the exchange of information
between all business units to share knowledge and solution techniques.  The Year
2000 effort covers the network and supporting  infrastructure  for the provision
of cellular  services;  the  operational  and financial  information  technology
("IT")  systems and  applications,  such as computer  systems  that  support key
business functions such as billing,  finance,  customer service  procurement and
supply;  and a review of the Year 2000  compliance  efforts of the Company's key
suppliers.

The  assessment  phase  includes the  identification  of core business areas and
processes,  analysis of systems and hardware  supporting the core business areas
and the  prioritization of renovation or replacement of the systems and hardware
that  are not  Year  2000  compliant.  Included  in the  assessment  phase is an
analysis of risk management factors such as contingency plans and legal matters.
The assessment phase is scheduled to be completed in the first quarter of 1999.

Certain critical systems and hardware components have been identified and are in
the  renovation  phase.  The  renovation  phase  consists of the  conversion  or
replacement of selected platforms,  applications,  databases and utilities.  The
renovation of critical  hardware,  systems and  applications  is scheduled to be
substantially completed by the third quarter of 1999.

The validation phase includes testing, verifying and validating the renovated or
replaced  platforms,  applications,  databases  and  utilities.  A  goal  of the
validation phase is to conduct independent verification testing of key hardware,
systems  and  applications  as well as  network  and system  component  upgrades
received from suppliers. In addition,  selected Year 2000 upgrades are slated to
undergo  testing  in  a  controlled  environment  that  replicates  the  current
environment  and is equipped  to simulate  the turn of the century and leap year
dates. Validation is scheduled to be completed in the third quarter of 1999.

The implementation  phase involves switching over to the converted and renovated
systems and  applications.  This phase is expected to be completed by the end of
1999.

The Company's  current  schedule is subject to change  depending on developments
that may arise through unforeseen circumstances, and through finalization of the
assessment  phase and the  renovation  and  validation  phases of the  Company's
compliance efforts. The Company, like most other  telecommunications  operators,
is  highly  dependent  on the  telecommunications  network  vendors  to  provide
compliant  hardware,  systems  and  applications  and on  other  third  parties,
including  vendors,  other  telecommunications  service  providers,   government
agencies and financial  institutions,  to deliver reliable services. The Company
is dependent on the development of compliant hardware,  systems and applications
and upgrades by experts,  both internal and external,  and the  availability  of
critical  resources with the requisite skill sets. The Company's ability to meet
its target dates is dependent  upon the timely  provision of necessary  upgrades
and  modifications  by its suppliers and internal  resources.  In addition,  the
Company  cannot  guarantee  that third  parties on whom it depends for essential
services (such as electric utilities and other interconnected telecommunications
operators) will convert their critical systems and processes in a timely manner.
Failure  or  delay by any of  these  parties  could  significantly  disrupt  the
Company's  business,  including the provision of cellular  service to customers,
billing and collection processes and other areas of the business.

                                       14

<PAGE>



The Company has begun implementing  additional  initiatives to assess the degree
to which third parties with whom it has business  relationships  are  addressing
Year 2000 Issues. These initiatives include analysis of the Year 2000 compliance
programs of the Company's  critical vendors.  In the near future, the initiative
will be extended to other  telecommunications  service  providers with which the
Company  interconnects.  The Company's contingency plans will address mechanisms
for preventing or mitigating interruption caused by such third parties.

The Company is  currently in the  assessment  phase,  analyzing  all systems and
hardware to determine  which  systems and hardware are not Year 2000  compliant.
The Company has not yet completed the cost estimate of this project. The Company
expects to complete this phase and develop  total cost  estimates in early 1999.
Through the third quarter of 1998, the total  incremental  costs associated with
the Year 2000 Issue were less than $1 million.  The timing of  expenditures  may
vary and is not necessarily indicative of readiness efforts or progress to date.
Though Year 2000 project costs will directly impact the reported level of future
net income,  the Company intends to manage its total cost  structure,  including
deferral of non-critical  projects,  in an effort to mitigate the impact of Year
2000 project costs.

Based on the Company's  current  schedule for completion of Year 2000 tasks, the
Company  believes that its planning is adequate to secure Year 2000 readiness of
its critical systems. Nevertheless, management cannot provide assurance that its
plan to achieve Year 2000  compliance  will be  successful,  as it is subject to
various risks and uncertainties, many of which are described above. Accordingly,
the Company's goal is to develop  business  continuity and contingency  plans in
1999 to address high risk areas as they are identified. These plans are expected
to assess the potential for business  disruption  in various  scenarios,  and to
provide for key  operational  back-up,  recovery and  restoration  alternatives.
However, if the Company, or third parties with whom it has significant  business
relationships,  fails to achieve  Year 2000  readiness  with respect to critical
systems,  there could be a material  adverse effect on the Company's  results of
operations, financial position and cash flows.

The above  information,  which contains  statements  that are  "forward-looking"
within the meaning of the Private  Securities  Litigation Reform Act of 1995, is
based on the Company's current best estimates, which were derived using numerous
assumptions of future  events,  including the  availability  and future costs of
certain technological and other resources,  third party modification actions and
other  factors.  Given the  complexity  of these issues and the  possibility  of
unidentified  risks,  actual results may vary materially from those  anticipated
and discussed above. Specific factors that might cause such differences include,
among others,  the availability and cost of personnel  trained in this area, the
ability to locate and correct all affected computer code, the timing and success
of remedial efforts of third party suppliers and similar uncertainties.

TDS Tracking Stock Proposal
- ---------------------------

On December 17, 1997,  the Company  received an offer from TDS to acquire all of
the issued  Common  Shares of the Company  which TDS does not own  pursuant to a
merger (the "USM Merger"), in exchange for a TDS tracking stock which tracks the
performance  of the Company.  The  Company's  Board of Directors  appointed  Mr.
Paul-Henri  Denuit,  an  independent  director  of  the  Company,  to a  special
committee  (the "Special  Committee")  of the Board to consider this offer.  The
Special  Committee  retained  the firm of Lazard  Freres & Co. LLC as  financial
advisor and Squire,  Sanders & Dempsey  L.L.P.  as legal  advisor to the Special
Committee.  The Special Committee and its  representatives  have conducted a due
diligence review and have held meetings with  representatives of TDS relating to
the TDS offer. TDS has attempted to seek an

                                       15

<PAGE>



agreement  to  acquire  the  Company's  Common  Shares  that it does  not own on
mutually  acceptable  terms.  TDS has  stated  that it is  actively  engaged  in
ascertaining  whether the Tracking Stock Proposal or another  alternative is the
best  vehicle  to unlock  and build  shareholder  value,  and that it is working
towards  a  resolution.  There can be no  assurance  that an  agreement  will be
reached with respect to the USM Merger.

























PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR CAUTIONARY 
STATEMENT

This Management's Discussion and Analysis of Results of Operations and Financial
Condition  and other  sections of this  Annual  Report to  Shareholders  contain
"forward-looking"  statements  as defined in the Private  Securities  Litigation
Reform  Act of 1995,  that are  based on  current  expectations,  estimates  and
projections.  Statements  that are not historical  facts,  including  statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements  contain potential risks and uncertainties;  therefore,  actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
markets  in  which  the  Company   operates;   advances  in   telecommunications
technology;  changes in the telecommunications  regulatory environment;  pending
and  future  litigation;  availability  of  future  financing;  start-up  of PCS
operations;  unanticipated changes in growth in cellular customers,  penetration
rates, churn rates and the mix of products and services offered in the Company's
markets;  and  unanticipated  problems with the Year 2000 issue.  Readers should
evaluate any statements in light of these important factors.


                                       16

<PAGE>



<TABLE>
                                            UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                                            ---------------------------------------------------
                                                 CONSOLIDATED STATEMENTS OF OPERATIONS
                                                 -------------------------------------
                                                              Unaudited
                                                              ---------

<CAPTION>
                                                                    Three Months Ended                   Nine Months Ended
                                                                      September 30,                        September 30,
                                                            -----------------------------------    ---------------------------------
                                                                  1998              1997                 1998              1997
                                                            ----------------    ---------------    ----------------    ------------
                                                                                  (Dollars in thousands, except per share amounts)
<S>                                                         <C>                 <C>                <C>                <C>
OPERATING REVENUES
    Service                                                 $     303,921       $     226,230      $     821,196      $    618,209
    Equipment sales                                                10,026               5,729             28,016            15,913
                                                            -------------       -------------      -------------      ------------
        Total Operating Revenues                                  313,947             231,959            849,212           634,122
                                                            -------------       -------------      -------------      ------------

OPERATING EXPENSES
    System operations                                              53,817              40,268            143,127           109,545
    Marketing and selling                                          55,546              43,712            156,875           122,602
    Cost of equipment sold                                         22,776              19,716             63,881            55,473
    General and administrative                                     67,265              50,303            191,785           141,350
    Depreciation                                                   40,795              24,504            117,593            68,735
    Amortization of intangibles                                    11,233               8,544             30,144            25,906
                                                            -------------       -------------      -------------      ------------
        Total Operating Expenses                                  251,432             187,047            703,405           523,611
                                                            -------------       -------------      -------------      ------------
OPERATING INCOME BEFORE
  MINORITY SHARE                                                   62,515              44,912            145,807           110,511
Minority share of operating income                                 (1,707)             (3,023)            (4,402)          (10,271)
                                                            -------------       -------------      -------------      ------------

OPERATING INCOME                                                   60,808              41,889            141,405           100,240
                                                            -------------       -------------      -------------      ------------
INVESTMENT AND OTHER INCOME
    Investment income                                              10,520              24,114             31,410            60,537
    Amortization of licenses related to investments                  (256)               (535)              (815)           (1,603)
    Interest income                                                 1,294               1,629              4,561             3,212
    Other (expense), net                                             (303)             (1,250)            (3,109)           (3,032)
    Gain on sale of cellular and other investments                     --               5,208            189,759            13,445
                                                            -------------       -------------      -------------      ------------
        Total Investment and Other Income                          11,255              29,166            221,806            72,559
                                                            -------------       -------------      -------------      ------------
INCOME BEFORE INTEREST
  AND INCOME TAXES                                                 72,063              71,055            363,211           172,799

    Interest expense - other                                        9,948               7,180             29,836            18,347
    Interest expense - affiliate                                       --                 934                 --             1,948
                                                            -------------       -------------      -------------      ------------
        Total Interest Expense                                      9,948               8,114             29,836            20,295
                                                            -------------       -------------      -------------      ------------


INCOME BEFORE INCOME TAXES                                         62,115              62,941            333,375           152,504
Income tax expense                                                 26,706              26,719            135,429            66,122
                                                            -------------       -------------      -------------      ------------
NET INCOME                                                  $      35,409       $      36,222      $     197,946      $     86,382
                                                            =============       =============      =============      ============

WEIGHTED AVERAGE COMMON AND
    SERIES A COMMON SHARES (000s)                                  87,353              86,203             87,311            86,176
EARNINGS PER COMMON AND
    SERIES A  COMMON SHARE - BASIC                          $         .41       $         .42      $        2.27      $       1.00
                                                            =============       =============      =============      ============
EARNINGS PER COMMON AND
    SERIES A COMMON SHARE - DILUTED                         $         .41       $         .42      $        2.27      $       1.00
                                                            =============       =============      =============      ============



<FN>
                                                      The accompanying notes to consolidated financial statements
                                                               are an integral part of these statements.
</FN>
</TABLE>

                                       17

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               --------------------------------------------------- 
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                                    Unaudited
                                    ---------
<CAPTION>
                                                             Nine Months Ended
                                                               September 30,
                                                          ----------------------
                                                             1998        1997
                                                          ---------   ----------
                                                          (Dollars in thousands)
<S>                                                       <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                             $ 197,946   $  86,382
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                       147,737      94,641
        Deferred taxes                                       76,170      21,053
        Investment income                                   (31,410)    (60,537)
        Gain on sale of cellular and other investments     (189,759)    (13,445)
        Minority share of operating income                    4,402      10,271
        Other noncash expense                                18,074      18,123
        Change in accounts receivable                       (30,704)    (21,510)
        Change in accounts payable                           20,027      16,008
        Change in accrued taxes                             (13,526)     25,384
        Change in accrued interest                           (4,221)      1,971
        Change in unearned revenue                            3,549       3,646
        Change in other assets and liabilities               (1,030)      1,649
                                                          ---------   ----------
                                                            197,255     183,636
                                                          ---------   ----------

CASH FLOWS FROM FINANCING ACTIVITIES
   Change in 7.25% notes                                         --     246,985
   Repayment of vendor financing                                 --    (103,802)
   Borrowings from Revolving Credit Facility                 47,000          --
   Repayment of Revolving Credit Facility                   (47,000)         --
   Borrowings from Revolving Credit Agreement - TDS              --      70,444
   Repayment of Revolving Credit Agreement - TDS                 --     (70,444)
   Change in notes payable                                   (1,302)         --
   Common Shares issued                                       2,131       1,971
   Capital (distributions) to minority partners              (2,546)     (4,310)
                                                          ---------   ---------
                                                             (1,717)    140,844
                                                          ---------   ---------
CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment              (199,754)   (219,311)
   System development costs                                 (31,214)    (28,646)
   Investments in and advances to investment entities        (6,356)       (497)
   Distributions from investment entities                    19,073      40,029
   Proceeds from sale of cellular and other investments     120,244      32,866
   Acquisitions, excluding cash acquired                    (86,190)    (39,169)
   Other investments                                            773      (1,896)
   Change in temporary cash and marketable
      non-equity securities                                   1,037      (1,675)
                                                          ---------   ---------
                                                           (182,387)   (218,299)
                                                          ---------   ---------
NET INCREASE IN CASH AND
   CASH EQUIVALENTS                                          13,151     106,181

CASH AND CASH EQUIVALENTS-
   Beginning of period                                       13,851      14,377
                                                          ---------   ---------
   End of period                                          $  27,002   $ 120,558
                                                          =========   =========


<FN>
       The accompanying notes to consolidated financial statements are an
                       integral part of these statements.
</FN>
</TABLE>

                                       18

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                     ASSETS
                                     ------

<CAPTION>
                                            (Unaudited)
                                        September 30, 1998     December 31, 1997
                                       ----------------------  -----------------
                                                   (Dollars in thousands)
<S>                                            <C>            <C>
CURRENT ASSETS
   Cash and cash equivalents
      General funds                            $   18,380     $   13,851
      Affiliated cash equivalents                   8,622             --
                                               ----------     ----------
                                                   27,002         13,851
   Temporary cash investments                          51            218
   Accounts receivable
      Customers, net of allowance                 102,070         81,387
      Roaming                                      47,304         30,689
      Affiliates                                       41            170
      Other                                        11,065         17,536
   Inventory                                       13,059         11,836
   Prepaid expenses                                10,034         15,714
   Other current assets                             1,582          3,963
                                               ----------     ----------
                                                  212,208        175,364
                                               ----------     ----------
PROPERTY, PLANT AND EQUIPMENT
   In service and under construction            1,317,301      1,212,575
   Less accumulated depreciation                  356,294        272,322
                                               ----------     ----------
                                                  961,007        940,253
                                               ----------     ----------
INVESTMENTS
   Licenses, net of accumulated amortization    1,236,346      1,150,924
   Cellular entities                               92,830        128,810
   Notes and interest receivable                   11,422         10,673
   Marketable equity securities                   233,595             --
   Marketable non-equity securities                    --            870
                                               ----------     ----------
                                                1,574,193      1,291,277
                                               ----------     ----------
DEFERRED CHARGES
   System development costs,
      net of accumulated amortization             104,047         78,306
   Other, net of accumulated amortization          33,379         23,716
                                               ----------     ----------
                                                  137,426        102,022
                                               ----------     ----------
   Total Assets                                $2,884,834     $2,508,916
                                               ==========     ==========


<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                       19

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

<CAPTION>
                                                    (Unaudited)     December 31,   
                                                 September 30, 1998     1997
                                              --------------------- ------------
                                                  (Dollars in thousands)
<S>                                                      <C>          <C>
CURRENT LIABILITIES
   Notes payable                                         $       --   $    1,302
   Accounts payable
      Affiliates                                              1,213        2,466
      Other                                                 135,223      101,263
   Accrued taxes                                             28,391       41,606
   Accrued interest                                           2,535        6,534
   Accrued compensation                                      13,742        9,112
   Customer deposits and deferred revenues                   24,653       21,019
   Other current liabilities                                 15,938       20,934
                                                         ----------   ----------
                                                            221,695      204,236
                                                         ----------   ----------

LONG-TERM DEBT
   6% zero coupon convertible debentures                    277,378      265,330
   7.25% notes                                              250,000      250,000
                                                         ----------   ----------
                                                            527,378      515,330
                                                         ----------   ----------
DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability                        192,478      100,725
   Other                                                      5,228        5,397
                                                         ----------   ----------
                                                            197,706      106,122
                                                         ----------   ----------
MINORITY INTEREST                                            42,596       53,908
                                                         ----------   ----------
COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share                     54,348       54,232
   Series A Common Shares, par value $1 per share            33,006       33,006
   Additional paid-in capital                             1,319,477    1,285,530
   Net unrealized gain on marketable equity securities       34,130           --
   Retained earnings                                        454,498      256,552
                                                         ----------   ----------
                                                          1,895,459    1,629,320
                                                         ----------   ----------
   Total Liabilities and Shareholders' Equity            $2,884,834   $2,508,916
                                                         ==========   ==========



<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                       20

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)

1.    The consolidated  financial  statements included herein have been prepared
      by the Company,  without audit,  pursuant to the rules and  regulations of
      the Securities and Exchange  Commission.  Certain information and footnote
      disclosures   normally  included  in  financial   statements  prepared  in
      accordance  with  generally  accepted  accounting   principles  have  been
      condensed or omitted pursuant to such rules and regulations,  although the
      Company believes that the disclosures are adequate to make the information
      presented  not  misleading.   It  is  suggested  that  these  consolidated
      financial   statements  be  read  in  conjunction  with  the  consolidated
      financial  statements  and the notes  thereto  included  in the  Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly  the  financial  position  as of  September  30,  1998 and
      December 31, 1997,  and the results of  operations  and cash flows for the
      nine months ended  September 30, 1998 and 1997.  The results of operations
      for the nine months ended September 30, 1998 and 1997, are not necessarily
      indicative of the results to be expected for the full year.

2.    The Company adopted Statement of Financial  Accounting  Standards ("SFAS")
      No. 128, "Earnings per Share," effective  December 31, 1997.  Earnings per
      Common  Share for 1997 have been  restated  to conform  to current  period
      presentation.  The  adoption of SFAS No. 128 had no effect on Earnings per
      Common Share - Basic or Earnings per Common Share-Diluted for 1997.

      The amounts used in computing  Earnings per Common Share and the effect on
      income  and the  weighted  average  number of Common  and  Series A Common
      Shares of dilutive potential common stock are as follows:

<TABLE>
<CAPTION>
                                                Three Months Ended      Nine Months Ended
                                                   September 30,           September 30,
                                                -------------------     -----------------
                                                   1998       1997       1998      1997
                                                 --------   -------    --------   -------
                                                          (Dollars in thousands)

<S>                                              <C>        <C>        <C>        <C>
Net Income used in Earnings Per
   Share-Basic and Diluted                       $ 35,409   $ 36,222   $197,941   $ 86,382
                                                 ========   ========   ========   ========
Weighted average number of Common
   Shares used in Earnings Per Share-Basic         87,353     86,203     87,311     86,176
Effect of Dilutive Securities:
   Stock Options and Stock Appreciation Rights         34         57         42         51
                                                 --------   --------   --------   --------
Weighted Average Number of Common
   Shares used in Earnings Per Share-Diluted       87,387     86,260     87,353     86,227
                                                 ========   ========   ========   ========
</TABLE>


        Earnings  per Common and Series A Common Share for the nine months ended
        September 30, 1998, contain  significant income amounts related to gains
        on the sale of cellular and other  investments.  Excluding the after-tax
        effect of these gains, basic and diluted earnings per share was $.94 for
        the nine months ended September 30, 1998.


                                       21

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)


3.      Assuming that acquisitions  accounted for as purchases during the period
        January 1, 1997,  to September  30, 1998,  had taken place on January 1,
        1997, pro forma results of operations would have been as follows:

<TABLE>
<CAPTION>
                                                             Nine Months Ended
                                                               September 30,
                                                           --------------------- 
                                                              1998      1997
                                                           ---------  ----------  
                                                         (Dollars in thousands,
                                                       except per share amounts)

<S>                                                        <C>        <C>     
Service Revenues                                           $  822,130 $  667,196
Equipment Sales                                                28,040     21,697
Interest Expense (including cost to finance acquisitions)      29,836     21,356
Net Income                                                    197,980     92,843
Earnings per Common and Series A Common Share-Basic              2.27       1.06
Earnings per Common and Series A Common Share-Diluted            2.27       1.06
</TABLE>

4.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first  nine  months  of  1998  and  1997.   In   conjunction   with  these
      acquisitions,  the following assets were acquired, liabilities assumed and
      Common Shares issued.

<TABLE>
<CAPTION>
                                                            Nine Months Ended
                                                              September 30,
                                                       -------------------------
                                                         1998             1997
                                                       ---------        --------
                                                          (Dollars in thousands)

<S>                                                    <C>              <C>   
Property, plant and equipment                          $   5,447        $     --
Cellular licenses                                         68,695          37,258
Decrease in equity-method investment
   in cellular interests                                  (2,317)             --
Decrease in minority investments                          13,168              --
Other assets and liabilities,
   excluding cash acquired                                 2,500           1,911
Common Shares issued                                      (1,303)             --
                                                       ---------        --------
Decrease in cash due to acquisitions                   $  86,190        $ 39,169
                                                       =========        ========
</TABLE>





                                       22

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)


        The following  summarizes certain noncash  transactions and interest and
        income taxes paid.

<TABLE>
<CAPTION>
                                                      Nine Months Ended
                                                        September 30,
                                                ------------------------------
                                                   1998            1997
                                                ----------      -----------
                                                   (Dollars in thousands)

      <S>                                      <C>              <C>             
      Interest paid                            $    18,688      $     6,431
      Income taxes paid                             84,263           24,840
      Noncash interest expense                 $    12,048      $    11,506
</TABLE>

5.      Gain on sale of cellular and other investment in 1998 primarily reflects
        gains recorded on the sale of the Company's minority interests in twelve
        markets and on cash received  from TDS pursuant to an agreement  between
        the Company and TDS.

6.      In 1998, the Company adopted Statement of Financial Accounting Standards
        No. 130,  "Reporting  Comprehensive  Income,"  ("SFAS No.  130"),  which
        requires companies to report all of the changes in shareholder's equity,
        except those  resulting  from  investment by owners or  distribution  to
        owners  ("Comprehensive  Income").  The Company's  Comprehensive  Income
        includes  Net  Income  and  Unrealized  Gains  from  Marketable   Equity
        Securities  that are classified as  "available-for-sale".  The following
        table summarizes the Company's Comprehensive Income.


<TABLE>
<CAPTION>
                                              Three Months Ended   Nine Months Ended
                                                 September 30,      September 30,
                                             -------------------  -------------------
                                              1998        1997       1998       1997
                                             -------    --------   --------   --------
                                                          (Dollars in thousands)

<S>                                          <C>        <C>        <C>        <C>     
Net Income                                   $ 35,409   $ 36,222   $197,946   $ 86,380

Other Comprehensive Income-
   Unrealized gains on securities, net of
   tax of $18,378                              34,130         --     34,130         --
                                             --------   --------   --------   --------
Comprehensive Income                         $ 69,539   $ 36,222   $232,076   $ 86,380
                                             ========   ========   ========   ========
</TABLE>


7.      On January 30, 1998 and April 6, 1998,  the Company  completed  sales in
        which the Company received  certain  marketable  equity  securities (see
        note 5). At  September  30, 1998,  these  noncurrent  marketable  equity
        securities are carried at market value ($233.6 million)  resulting in an
        unrealized  gain of $34.1  million  net of taxes  ($18.4  million).  The
        market value for the  marketable  equity  securities  is based on quoted
        market prices.




                                       23

<PAGE>



                           PART II. OTHER INFORMATION
                           --------------------------

Item 6.  Exhibits and Reports on Form 8-K.
- ------------------------------------------
     (a)     Exhibits:

             Exhibit 11 - Statement regarding  computation of per share earnings
             is included herein as footnote 2 to the financial statements.

             Exhibit 12 - Statement regarding computation of ratios.

             Exhibit 27 - Financial Data Schedule.


     (b) Reports on Form 8-K filed during the quarter ended September 30, 1998:

     No reports on Form 8-K were filed during the quarter  ended  September  30,
     1998.






















                                       24

<PAGE>



                                   SIGNATURES
                                   ----------


             Pursuant to the  requirements  of the  Securities  Exchange  Act of
1934,  the  registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.





                                     UNITED STATES CELLULAR CORPORATION
                                     ----------------------------------
                                              (Registrant)





Date    November 13, 1998                     H. DONALD NELSON
     ----------------------          -------------------------------------------
                                     H. Donald Nelson
                                     President
                                     (Chief Executive Officer)


Date    November 13, 1998                    KENNETH R. MEYERS
     ----------------------          -------------------------------------------
                                     Kenneth R. Meyers
                                     Senior Vice President-Finance and Treasurer
                                     (Chief Financial Officer)


Date    November 13, 1998                    JOHN T. QUILLE
     ----------------------          -------------------------------------------
                                     John T. Quille
                                     Controller
                                     (Principal Accounting Officer)









                                       25

<PAGE>



                                                                      Exhibit 12

<TABLE>
                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES




<CAPTION>
                                                               Nine Months
                                                                  Ended
                                                            September 30, 1998
                                                          ----------------------
                                                          (Dollars in thousands)
<S>                                                       <C>
EARNINGS
   Income from Continuing Operations before
     income taxes                                         $       333,375
      Add (Deduct):
        Minority Share of Cellular Losses                            (348)
        Earnings on Equity Method                                 (31,410)
        Distributions from Minority Subsidiaries                   16,320
                                                          ---------------
                                                          $       317,937

      Add fixed charges:
        Consolidated interest expense                              26,786
        Deferred debt expense                                       3,050
        Interest Portion (1/3) of Consolidated
          Rent Expense                                              4,293
                                                          ---------------
                                                          $       352,066
                                                          ===============
FIXED CHARGES
   Consolidated interest expense                                   26,786
   Deferred debt expense                                            3,050
   Interest Portion (1/3) of Consolidated
      Rent Expense                                                  4,293
                                                          ---------------
                                                          $        34,129
                                                          ===============

RATIO OF EARNINGS TO FIXED CHARGES                                  10.32
                                                          ===============

   Tax-Effected Preferred Dividends                       $            59
   Fixed Charges                                                   34,129
                                                          ---------------
      Fixed Charges and Preferred Dividends               $        34,188
                                                  
RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                          10.30
                                                          ===============
</TABLE>





<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF UNITED STATES CELLULAR CORPORATION AS OF
SEPTEMBER 30, 1998, AND FOR THE NINE MONTHS THEN ENDED, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.     
</LEGEND>
<MULTIPLIER>                                   1,000

       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-END>                                   SEP-30-1998
<CASH>                                            27,002
<SECURITIES>                                     233,595 
<RECEIVABLES>                                    107,805
<ALLOWANCES>                                       5,735
<INVENTORY>                                       13,059
<CURRENT-ASSETS>                                 212,208
<PP&E>                                         1,317,301
<DEPRECIATION>                                   356,294
<TOTAL-ASSETS>                                 2,884,834
<CURRENT-LIABILITIES>                            221,695
<BONDS>                                          527,378
                                  0
                                            0
<COMMON>                                          87,354
<OTHER-SE>                                     1,808,105
<TOTAL-LIABILITY-AND-EQUITY>                   2,884,834
<SALES>                                           28,016
<TOTAL-REVENUES>                                 849,212
<CGS>                                             63,881
<TOTAL-COSTS>                                    703,405 
<OTHER-EXPENSES>                                (221,806) 
<LOSS-PROVISION>                                  14,938
<INTEREST-EXPENSE>                                29,836
<INCOME-PRETAX>                                  333,375
<INCOME-TAX>                                     135,429
<INCOME-CONTINUING>                              197,946
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                     197,946
<EPS-PRIMARY>                                       2.27
<EPS-DILUTED>                                       2.27
        


</TABLE>


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