UNITED STATES CELLULAR CORP
10-Q, 1998-05-15
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended         March 31, 1998
                               -------------------------------------------------

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the transition period from_______________________to_________________________
                               
                          Commission File Number 1-9712

- --------------------------------------------------------------------------------
                       UNITED STATES CELLULAR CORPORATION
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


            Delaware                                     62-1147325
     -----------------------------             ------------------------------  
  (State or other jurisdiction of           (I.R.S. Employer Identification No.)
   incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois    60631
     -----------------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes X  No
                                       ---   ---
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

                Class                            Outstanding at April 30, 1998
       -------------------------                ------------------------------- 
      Common Shares, $1 par value                     54,353,136 Shares
 Series A Common Shares, $1 par value                 33,005,877 Shares
- --------------------------------------------------------------------------------




<PAGE>



                       UNITED STATES CELLULAR CORPORATION
                       ----------------------------------

                         1ST QUARTER REPORT ON FORM 10-Q
                         ------------------------------- 


                                      INDEX
                                      -----



                                                                      Page No.
                                                                      --------

Part I.           Financial Information

                  Management's Discussion and Analysis of
                     Results of Operations and Financial Condition      2-10

                  Consolidated Statements of Operations -
                     Three Months Ended March 31, 1998 and 1997          11

                  Consolidated Statements of Cash Flows -
                     Three Months Ended March 31, 1998 and 1997          12

                  Consolidated Balance Sheets -
                     March 31, 1998 and December 31, 1997              13-14

                  Notes to Consolidated Financial Statements           15-18


Part II.          Other Information                                      19


Signatures                                                               20




<PAGE>



                          PART I. FINANCIAL INFORMATION
                          ----------------------------- 

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          -------------------------------------------------------------

                             AND FINANCIAL CONDITION
                             -----------------------

RESULTS OF OPERATIONS
- ---------------------

Three Months Ended 3/31/98 Compared to Three Months Ended 3/31/97
- -----------------------------------------------------------------

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM is an
81.1%-owned subsidiary of Telephone and Data Systems, Inc. ("TDS").

USM owned either majority or minority cellular interests in 182 markets at March
31, 1998,  representing 25,533,000 population equivalents ("pops"). USM included
the operations of 134 majority-owned and managed cellular markets,  representing
22.8 million pops, in  consolidated  operations  ("consolidated  markets") as of
March 31, 1998. Minority interests in 40 markets, representing 2.6 million pops,
were  accounted  for using the equity  method and were  included  in  investment
income at that date. All other interests, representing less than 100,000 pops in
the aggregate, were accounted for using the cost method. Following is a table of
summarized operating data for USM's consolidated operations.

<TABLE>
<CAPTION>
                                                         Three Months Ended 
                                                           or At March 31,
                                                   -----------------------------
                                                       1998           1997
                                                   ------------   ------------

      <S>                                          <C>            <C>        
      Total market population (in thousands) (1)        24,034          21,712
      Customers                                      1,817,000       1,164,000
      Market penetration                                  7.56%           5.36%
      Markets in operation                                 134            131
      Cell sites in service                              1,786           1,377
      Average monthly revenue per customer         $     44.66    $      53.50
      Churn rate per month                                 1.7%            2.0%
      Marketing cost per net customer addition     $       579    $       558(2)

<FN>
(1) Calculated using the respective population estimates for each year (Claritas
for 1998,  Donnelley for 1997).  
(2) Recomputed to show the effect of the change in current year presentation of
certain expenses.
</FN>
</TABLE>

The  Company's  operating  income  for the first  three  months  of 1998,  which
includes 100% of the revenues and expenses of its consolidated  markets plus its
corporate office  operations,  primarily  reflects  improvement in the Company's
overall  operations  compared to the first three months of 1997. The improvement
resulted  from growth in the Company's  customer base and revenues  coupled with
increasing  economies  of scale.  Operating  revenues,  driven by  increases  in
customers served,  rose $60.6 million,  or 33%.  Operating  expenses,  excluding
depreciation and amortization,  rose $35.8 million,  or 27%. Operating cash flow
(operating  income before  minority  share plus  depreciation  and  amortization
expense) increased $24.8 million, or 46%.  Depreciation and amortization expense
increased  $15.1  million,  or  50%.  Operating  income  before  minority  share
increased $9.7 million, or 41%.


                                       -2-

<PAGE>



The  Company's   operating   results  were  also  impacted  by  the  effects  of
acquisitions  and  divestitures,  primarily  those  related to the  exchange  of
markets with BellSouth Corporation  ("BellSouth").  The markets acquired in that
transaction,  net of the markets divested,  generated increases in the Company's
overall revenues,  operating expenses, operating cash flow and operating income.
These  increases  were  primarily due to the increase in the Company's  customer
base as a result of the exchange.

However,  the results of certain of the  Company's  existing  markets  which are
adjacent to the markets acquired were negatively  impacted by the effects of the
exchange.  Specifically,  inbound  roaming  revenue  and,  to a  lesser  extent,
operating  cash flow suffered the most negative  impact in these  markets.  This
impact was primarily due to the change in the nature and pricing of transactions
in which  customers  from the acquired  markets use their  wireless  phones when
roaming in the Company's existing markets.  Prior to the exchange, the Company's
existing markets  recorded  inbound roaming revenue at premium rates;  after the
exchange,  those  markets  recorded an  intercompany  transfer  amount  which is
eliminated in the Company's consolidated financial statements.

Overall,  the Company's revenues,  operating cash flow and operating income were
positively impacted by the effects of the BellSouth exchange.

Investment  and other income  increased  $175.0 million to $192.4  million,  due
primarily to $180.0 million in gains on the sales of cellular interests realized
in 1998. Interest expense increased $4.5 million, or 81%, in 1998, primarily due
to an increase in debt balances  resulting from the Company's  issuance of 7.25%
unsecured  notes  ("Notes") in August 1997.  Income tax expense  increased $70.5
million to $84.5 million in 1998, resulting from increased gains on the sales of
cellular interests and improved operating results.

Net income  totaled  $129.8  million in 1998, an increase of $111.3 million from
1997.  In 1998,  net  income  included  significant  gains on sales of  cellular
interests.  A summary of the after-tax  effects of these gains on net income and
earnings per share-diluted is shown below.

<TABLE>
<CAPTION>
                                                   Three Months Ended March 31,
                                                  ------------------------------
                                                       1998            1997
                                                  -------------  -------------
                                                     (Dollars in thousands, 
                                                    except per share amounts)

   <S>                                            <C>            <C>          
   Net income before after-tax effects of gains   $      19,513  $      18,468
   Add: After-tax effects of gains                      110,239             --
                                                  -------------  -------------
   Net income as reported                         $     129,752  $      18,468
                                                  =============  =============
      Earnings per share before after-tax effects
      of gains                                    $         .22  $         .21
      Add: After-tax effects of gains                      1.27             --
                                                  -------------  -------------
      Earnings per share-diluted                  $        1.49  $         .21
                                                  =============  =============
</TABLE>

Operating Revenues
- ------------------

Operating  revenues totaled $245.2 million in the first three months of 1998, up
$60.6 million,  or 33%, over 1997.  Service revenues  primarily  consist of: (i)
charges for access,  airtime and value-added  services provided to the Company's
local retail customers who use the local systems operated by the Company ("local
retail");  (ii)  charges to  customers  of other  systems who use the  Company's
cellular  systems  when  roaming  ("inbound  roaming");  and (iii)  charges  for
long-distance calls made on the

                                       -3-

<PAGE>



Company's  systems.  Service  revenues  totaled $236.3 million in 1998, up $56.8
million, or 32%, over 1997. The increase was primarily due to the growing number
of local retail customers.

Average monthly service revenue per customer declined 17% to $44.66 in 1998 from
$53.50 in 1997.  The decrease in average  monthly  service  revenue per customer
resulted  from a decrease  in average  revenue per minute of use from both local
retail  customers and inbound  roamers.  The addition of the markets acquired in
the exchange with BellSouth  Corporation  ("BellSouth") in the fourth quarter of
1997  contributed  to the decline in both local retail  revenue per customer and
inbound  roaming  revenue per  customer.  The acquired  markets  produce a lower
amount of revenue per  customer,  and the addition of those  markets  caused the
elimination of certain inbound roaming revenues  between the Company's  existing
markets and the acquired  markets.  Also  contributing to the overall decline in
average  monthly  service  revenue  per  customer  was slower  growth in inbound
roaming  minutes of use when  compared to the growth in the  Company's  customer
base.

Competitive  pressures  and the  Company's  increasing  use of pricing and other
incentive  programs that encourage  weekend and off-peak usage at reduced rates,
in order to stimulate  overall usage,  plus  increasing  amounts of bill credits
given to new and  current  customers  as  incentives  to become  or  remain  the
Company's customers,  resulted in a decrease in average local retail revenue per
minute of use during 1998. The Company's  average  inbound  roaming  revenue per
minute of use also decreased  during 1998, in line with the ongoing trend toward
reduced per minute prices for roaming  negotiated  between the Company and other
cellular operators. Also, the Company believes that its customer base is growing
faster  than that of the  cellular  industry  as a whole,  which has a  dilutive
effect on inbound roaming  revenue per customer.  Inbound roaming minutes of use
have been growing at a slower rate than the Company's  customer base (32% growth
in inbound  roaming  minutes  in 1998  compared  to 56% growth in the  Company's
customer base).

Local retail revenue  increased  $49.1 million,  or 41%, in 1998.  Growth in the
Company's  customer base was the primary reason for the increase in local retail
revenue.  The number of customers  increased  56% to 1,817,000 at March 31, 1998
from 1,164,000 at March  31, 1997.  The Company  added 107,000 net new customers
from its  marketing  channels in the first quarter of 1998 compared to 91,000 in
1997. Management anticipates that the growth rate in the Company's customer base
will be lower in the future,  primarily as a result of an increase in the number
of competitors in its markets.

Average  monthly  local retail  revenue per customer  declined to $32.14 in 1998
from $36.05 in 1997.  Monthly local retail minutes of use per customer decreased
5% to 95 in 1998 from 100 in 1997.  Average  revenue per minute of use decreased
as a result of the  pricing  and other  incentive  programs  stated  previously.
Average local retail revenue per minute totaled $.34 in 1998 compared to $.36 in
1997. The decrease in average  monthly local retail revenue per customer is part
of an  industry-wide  trend and is believed to be related to the tendency of the
early customers in a market to be the heaviest users during peak business hours.
It also reflects the increasing  level of competition for wireless  services and
the Company's and the industry's  continued  penetration of the consumer market,
which tends to include fewer peak business hour-usage customers.

Inbound roaming revenue increased $867,000,  or 2%, in 1998. Because all roaming
transactions  involving  customers  of both the  Company's  previously  existing
markets and the markets acquired from BellSouth,  and vice versa, are considered
intracompany  transactions in 1998, the revenue from those roaming  transactions
is recorded as an offset to customer usage expense in the current year.  Roaming
traffic  involving the same markets would have been recorded as inbound  roaming
revenue  and  customer  usage  expense in 1997.  The total  increase  in inbound
roaming  revenue was  attributable  to the 32% increase in the number of minutes
used by customers  from other  wireless  systems  when roaming in the  Company's
service areas,  offset by the decrease in average  revenue per minute due to the
downward trend in negotiated  rates.  Average inbound roaming revenue per minute
totaled $.69

                                       -4-

<PAGE>



in 1998 and $.88 in 1997.  Monthly inbound roaming revenue per Company  customer
averaged  $8.73 in 1998 and $13.51 in 1997.  The  decreases  in monthly  inbound
roaming  revenue  per Company  customer  are  related to both the  decreases  in
inbound  roaming  revenue per minute and the faster  increases in the  Company's
customer base as compared to the growth in inbound roaming minutes of use.

Long-distance  revenue increased $6.3 million,  or 49%, in 1998 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer  averaged  $3.60 in 1998 and $3.81 in 1997. The decrease in
monthly  long-distance  revenue per customer is primarily due to the dilution of
the portion of long-distance  revenue that comes from inbound roaming customers.
In a manner similar to inbound roaming  revenue,  this revenue is not growing as
fast as the Company's customer base.

Equipment  sales  revenues  increased $3.8 million,  or 76%, in 1998.  Equipment
sales reflect the sale of 151,000 and 121,000  cellular  telephone units in 1998
and 1997,  respectively,  plus installation and accessories revenue. The average
revenue per unit was $58 in 1998 and $41 in 1997.  The average  revenue per unit
is significantly less than the Company's cost per unit, which partially reflects
the  Company's  decision  to reduce  sales  prices  on  cellular  telephones  to
stimulate growth in the number of customers, to maintain its market position and
to meet  competitive  prices as well as to pass through  reduced  manufacturers'
prices to customers.

Operating Expenses
- ------------------

Operating  expenses  totaled $212.0  million in 1998, up $50.9 million,  or 32%,
over  1997.  Beginning  on  January  1, 1998,  the  Company  changed  its income
statement  presentation of certain corporate marketing  department expenses from
general and administrative  expenses to marketing and selling expenses.  Amounts
have been  reclassified  for  previous  years,  including  the 1997  information
provided  throughout this Form 10-Q. The effect of such  reclassification is not
material to either marketing and selling expenses or general and  administrative
expenses, and does not have any effect on operating income or net income.

System operations  expenses increased $5.7 million,  or 18%, in 1998 as a result
of increases in customer  usage expenses and costs  associated  with serving the
Company's  increased  number of  customers,  which  include the costs of roaming
fraud,  and the growing  number of cell sites within the Company's  systems.  In
1998, the Company reduced its expenses related to roaming fraud by $2.0 million.
In total,  system  operations  costs are expected to continue to increase as the
number of  customers  using and the  number of cell sites  within the  Company's
systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers for the Company's  customers'  use of their  facilities as well as for
the Company's  inbound  roaming traffic on these  facilities.  Also included are
costs related to local interconnection to the landline network, toll charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.

Customer usage expenses increased $3.7 million, or 19%, in 1998. The increase in
1998 is primarily due to the increase in net outbound roaming expense, which has
resulted from the Company  offering its customers  increasingly  larger  service
footprints  in which their  calls are billed at local  rates.  In certain  cases
these service areas include other  operators'  service  areas.  The Company pays
roaming rates to the other  carriers for calls the Company's  customers  make in
these areas,  while charging those customers a local rate which is usually lower
than the roaming  rate.  Also  contributing  to the  increase in 1998 were costs
related to the  increase in minutes  used on the  Company's  systems,  partially
offset

                                       -5-

<PAGE>



by the reduction in costs related to fraudulent use of the Company's  customers'
cellular telephone numbers.  These  fraud-related  costs totaled $1.3 million in
1998 and $3.3 million in 1997. The Company continues to implement  procedures in
its markets to combat this fraud,  which is primarily  related to roaming usage.
Customer usage expenses  represented 10% of service  revenues in 1998 and 11% in
1997.

Maintenance,  utility and cell site expenses increased $2.1 million,  or 17%, in
1998. The increase primarily reflects a 30% increase in the number of cell sites
in the  Company's  systems,  to  1,786  in 1998  from  1,377  in  1997.  Monthly
maintenance,  utility  and cell site  expenses  totaled  $2,699  and  $3,018 per
average cell site in 1998 and 1997, respectively.

Marketing  and  selling  expenses  increased  $12.2  million,  or 32%,  in 1998.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
corporate  marketing  department salaries and expenses;  local advertising;  and
public relations  expenses.  The increase was primarily due to a 26% rise in the
number of gross customer  activations,  to 198,000 in 1998 from 157,000 in 1997,
and also due to an increase in advertising  expenses relative to total marketing
and  selling  expenses.  Cost per  gross  customer  activation,  which  includes
marketing and selling expenses and losses on equipment sales,  decreased to $313
in 1998 from $324 in 1997.

Cost of equipment  sold  increased  $2.8 million,  or 15%, in 1998. The increase
reflects  the  growth  in unit  sales  related  to the  rise in  gross  customer
activations made through the Company's direct and retail distribution  channels,
offset somewhat by falling manufacturer prices per unit. The average cost to the
Company of a telephone unit sold,  including  accessories and installation,  was
$137 in 1998 and $149 in 1997.

General and administrative  expenses  increased $15.1 million,  or 34%, in 1998.
These  expenses  include the costs of operating  the  Company's  local  business
offices and its  corporate  expenses  other than the corporate  engineering  and
marketing  departments.  The  increase  includes  the  effects of  increases  in
expenses  required to serve the growing customer base in existing markets and an
expansion of both local administrative office and corporate staff,  necessitated
by growth in the Company's  business.  Employee-related  expenses increased $6.5
million,  or 31%, in 1998,  primarily due to increases in the number of customer
service and administrative employees. The Company is using an ongoing clustering
strategy to combine local and customer service  operations  wherever feasible in
order to gain operational  efficiencies  and reduce its per unit  administrative
expenses.  Monthly general and administrative expenses per customer decreased to
$11.16 in 1998 from $13.09 in 1997.

Operating cash flow increased  $24.8 million,  or 46%, to $78.4 million in 1998.
The improvement was primarily due to substantial growth in customers and service
revenues,  the effects of improved  operational  efficiencies  on cash operating
expenses and the effect of net  acquisitions.  Operating cash flow margins (as a
percent of service revenues) were 33.2% in 1998 and 29.9% in 1997.

Depreciation  expense  increased  $14.4  million,  or 67%, in 1998. The increase
reflects rising average fixed asset balances,  which increased 42% in 1998, plus
a reduction in useful lives of certain assets  beginning in 1998 which increased
depreciation  expense by $3.5 million.  Increased fixed asset balances  resulted
from the  increase in cell sites built to improve  coverage  and capacity in the
Company's  markets and also from the  acquisition  of markets from  BellSouth in
1997.

Operating Income before Minority Share
- --------------------------------------

                                       -6-

<PAGE>



Operating  income before  minority share totaled $33.2 million in 1998 and $23.4
million  in 1997.  The  operating  income  margin was 14.0% in 1998 and 13.1% in
1997. The improvement in operating  income and operating  income margin reflects
increased  revenues  resulting from growth in the number of customers  served by
the Company's  systems and the effect of continued  operational  efficiencies on
total operating expenses.

The Company expects service revenues to continue to grow during the remainder of
1998; however,  management anticipates that average monthly revenue per customer
will continue to decrease as local retail and inbound roaming revenue per minute
of use  decline and as the  Company  further  penetrates  the  consumer  market.
Additionally,  the Company expects  expenses to increase during the remainder of
1998 as it incurs  costs  associated  with both  customer  growth and cell sites
added.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated  service in certain of
the Company's markets over the past two years. The Company expects PCS operators
to  complete  initial  deployment  of PCS in  portions  of all of the  Company's
clusters  by the  end of  1998.  The  Company  has  increased  its  advertising,
particularly  brand  advertising,  in 1997 and 1998 to promote the United States
Cellular(R)  brand and  distinguish  the Company's  service from other  wireless
communications  providers.  The Company's  management continues to monitor other
wireless   communications   providers'  strategies  to  determine  what  effects
additional competition will have on the Company's future strategies and results.
While the effects of additional wireless competition have slowed customer growth
in certain of the Company's  markets,  the overall effect on the Company's total
customer growth to date has not been material.

Investment and Other Income
- ---------------------------

Investment  and other income totaled $192.4 million in 1998 and $17.4 million in
1997.  Gain on sale of  cellular  interests  totaled  $180.0  million  in  1998,
reflecting gains recorded on the sales of the Company's  investment interests in
ten  markets,  and also  related to amounts  received  from  Telephone  and Data
Systems,  Inc.  ("TDS"),  the  Company's  parent  organization,  pursuant  to an
agreement  between the Company and TDS. There were no gains in the first quarter
of 1997.

Investment  income was $12.8  million in 1998 compared to $18.4 million in 1997.
Investment  income  primarily  represents the Company's share of net income from
the  markets  managed by others  that are  accounted  for by the equity  method.
Investment  income in 1998 was  negatively  impacted  by the  completion  of the
exchange  transaction  with  BellSouth in 1997 and the  divestitures  of certain
minority interests to AirTouch Communications  ("AirTouch") in the first quarter
of 1998. See "Financial Resources and Liquidity - Acquisitions, Divestitures and
Exchanges" for further discussions of these transactions.

Interest and Income Taxes
- -------------------------

Interest expense totaled $10.1 million in 1998 compared to $5.6 million in 1997.
Interest  expense in 1998 is  primarily  related to Liquid  Yield  Option  Notes
("LYONs")  ($4.0  million);  the  Company's  7.25% Notes issued during the third
quarter of 1997 ($5.7  million);  and borrowings  under the Company's  revolving
credit facility with a series of banks ("Revolving Credit Facility") ($369,000).
Interest  expense in 1997 was  primarily  related to LYONs  ($3.7  million)  and
borrowings under vendor financing agreements ($1.8 million).


                                       -7-

<PAGE>



In August 1997,  the Company sold $250 million  principal  amount of 7.25% Notes
under a shelf  registration  statement,  priced to yield 7.33% to maturity.  The
Notes are unsecured and become due on August 15, 2007.  Interest on the Notes is
payable  semi-annually  on  February  15  and  August 15  of  each  year.   The
Notes  will  be  redeemable,  in  whole  or  in  part,  at  the   option of the
Company  at any  time  on  or  after August  15, 2004.   All  borrowings  under
the  vendor  financing  agreements  were  repaid  in  August 1997 with a portion
of the proceeds from the Notes offering.

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of interest.  All accreted
interest is added to the outstanding  principal  balance on June 15 and December
15 of each year.

The Revolving Credit Facility is a seven-year  facility which was established in
1997 to replace the Company's Revolving Credit Agreement with TDS as its primary
short-term borrowing facility. Borrowings under this facility accrue interest at
the London  InterBank  Offered Rate ("LIBOR") plus 26.5 basis points (for a rate
of 6.0% at March 31, 1998).  Interest  payments are due quarterly;  no principal
under the  facility is due until August 29,  2004,  on which date the  Revolving
Credit Facility terminates. The Company borrowed and repaid amounts totaling $47
million during the first quarter of 1998.

Income tax expense was $84.5 million in 1998 and $13.9 million in 1997. In 1998,
$69.7 million  of  income tax expense related to the gains on sales of cellular
interests.   The  effective  tax  rates  were  39%  in  1998  and  43%  in 1997.
The decrease in 1998's effective tax rate is primarily due to the gains on sales
of cellular interests; these gains are taxed  at a lower rate  than  income from
operations.  In  1998  and  1997,  state  income  taxes and  gains on  sales  of
cellular interests increased the effective  rate  above  the  statutory  federal
income tax rate.

TDS and the Company are parties to a Tax Allocation Agreement, pursuant to which
the Company is included in a  consolidated  federal income tax return with other
members of the TDS consolidated  group. For financial  reporting  purposes,  the
Company  computes federal income taxes as if it were filing a separate return as
its own affiliated  group and was not included in the TDS group.  Subject to the
completion  of the  proposed  USM  Merger,  as  defined  below,  TDS  intends to
terminate certain intercompany agreements between TDS and the Company, including
the Tax  Allocation  Agreement,  and replace those  agreements  with policies on
substantially the same terms. See "Recent  Developments" for further  discussion
of the USM Merger.

Net Income
- ----------

Net income totaled  $129.8  million in 1998 and $18.5 million in 1997.  Earnings
per share was $1.49 in 1998 and $.21 in 1997.  Net income and earnings per share
for  1998  included  significant  gains  on the  sales  of  cellular  interests,
representing $110.2 million and $1.27 per share, respectively.

FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------

The Company  operates a capital-  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further increases in cellular
units in service,  revenues and cell sites as it continues its growth  strategy.
Operating  cash flow may  fluctuate  from  quarter to quarter  depending  on the
seasonality of each of these factors.

Cash flows from  operating  activities  provided $48.3 million in 1998 and $53.5
million in 1997.  Operating  cash flow provided  $78.4 million in 1998 and $53.6
million in 1997. Cash flows from other operating

                                       -8-

<PAGE>



activities  (investment and other income,  interest expense,  changes in working
capital and changes in other assets and  liabilities)  required $30.1 million in
1998 and $104,000 in 1997.

Cash flows from  financing  activities  provided  $93,000 in 1998 and,  in 1997,
required $5.8 million  primarily  for the  repayment of borrowings  under vendor
financing agreements.

Cash flows from  investing  activities  provided  $460,000 in 1998 and  required
$51.5 million in 1997. The company  received net cash proceeds  totaling  $118.9
million in 1998 related to sales of cellular interests.  Cash distributions from
cellular  entities in which the Company has an interest provided $4.5 million in
1998 and $9.3 million in 1997.  Cash required for property,  plant and equipment
and system  development  expenditures  totaled $69.1  million in 1998,  financed
primarily  with  internally  generated  cash and the proceeds  from the sales of
cellular  interests;   and  $53.1  million  in  1997,  financed  primarily  with
internally   generated  funds.  These  expenditures   primarily   represent  the
construction of 38 and 49 cell sites in 1998 and 1997, respectively,  plus other
plant  additions and costs related to the  development  of the Company's  office
systems. Acquisitions required $48.9 million in 1998.

Anticipated  capital  requirements  for 1998  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1998 is approximately $330 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

Acquisitions, Divestitures and Exchanges
- ----------------------------------------

The Company  assesses  its  cellular  holdings  on an ongoing  basis in order to
maximize the benefits  derived from  clustering  its markets.  As the  Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures of managed and investment  interests.  Over the past few years, the
Company has completed  exchanges of controlling  interests in its less strategic
markets  for  controlling  interests  in markets  which  better  complement  its
clusters.  The Company has also completed outright sales of other less strategic
markets.  The proceeds  from these sales have been used to further the Company's
growth.

In the  first  three  months  of both 1998 and  1997,  there  were no  completed
acquisitions or divestitures of majority interests. In the first three months of
1998, the Company acquired minority  interests in several markets,  representing
225,000 pops,  for a total of $42.0 million in cash,  most of which was borrowed
under the Company's Revolving Credit Facility.

In the first quarter of 1998,  the Company  divested  minority  interests in ten
markets,  representing  approximately  872,000  pops.  In exchange,  the Company
received  approximately  3.9  million  shares  of  AirTouch  stock  and cash and
receivables  totaling $120.4 million.  Approximately  $28.7 million of the total
cash and  receivables  was pursuant to a contract  right  termination  agreement
entered  into  between the Company and TDS.  This  agreement  was related to two
interests  which  were sold  directly  by TDS to  AirTouch  and which were to be
acquired by the Company as part of a June 1996 agreement between the Company and
TDS. The contract  right  termination  agreement  enabled the Company to receive
cash  equal to the value of the gain the  Company  would  have  realized  had it
purchased the interests  from TDS and sold them to AirTouch  under terms similar
to those in the agreement between TDS and AirTouch.

As of March 31, 1998, the Company had  agreements  pending to acquire a majority
interest  in one market and  minority  interests  in six  markets,  representing
559,000 pops, for a total of $57.6 million in cash.  Also at March 31, 1998, the
Company had an  agreement  pending to divest a minority  interest in one market,
representing 63,000 pops, for approximately 236,000 shares of AirTouch stock.


                                       -9-

<PAGE>



Liquidity
- ---------

The Company  anticipates that the aggregate resources required for the remainder
of 1998 will  include  approximately  $261  million  for  capital  spending  and
approximately  $58  million to  complete  pending  acquisitions.  The Company is
generating  substantial  cash from its operations and anticipates  financing its
capital  spending for 1998 primarily with internally  generated  cash,  proceeds
from the sale of cellular interests and short-term  borrowings.  The Company had
$63 million of cash and cash  equivalents at March 31, 1998.  Additionally,  the
Company  has the  entire  $500  million  remaining  under its  Revolving  Credit
Facility.

Management  believes  that the nature of the interest  rate bases related to the
Company's current and potential future debt financing sources do not subject the
Company to material market risk exposures.

Management  believes  that the  Company's  operating  cash flows and  sources of
external financing,  including the  above-referenced  Revolving Credit Facility,
provide  substantial  financial  flexibility  for the  Company  to meet both its
short- and long-term  needs. The Company also currently has access to public and
private capital markets to help meet its long-term  financing needs. The Company
anticipates  issuing debt and equity  securities only when capital  requirements
(including acquisitions), financial market conditions and other factors warrant.

Recent Developments
- -------------------

On December 17, 1997,  the Company  received an offer from TDS to acquire all of
the issued  Common  Shares of the Company  which TDS does not own  pursuant to a
merger (the "USM Merger"), in exchange for a TDS tracking stock which tracks the
performance  of the Company.  The  Company's  Board of Directors  appointed  Mr.
Paul-Henri  Denuit,  an  independent  director  of  the  Company,  to a  special
committee  (the "Special  Committee")  of the Board to consider this offer.  The
Special  Committee  retained  the firm of Lazard  Freres & Co. LLC as  financial
advisor and Squire,  Sanders & Dempsey  L.L.P.  as legal  advisor to the Special
Committee.  The Special Committee and its representatives have been conducting a
due diligence  review and have met with  representatives  of TDS relating to the
TDS offer.  The  review by the  Special  Committee  and its  representatives  is
continuing.   However,   the  Special   Committee  has   expressed   significant
reservations  about the TDS offer. At this time,  there is no agreement  between
the Company and TDS relating to the TDS offer and there can be no assurance that
an agreement will be reached or that, if an agreement is reached,  it will be on
the terms proposed by TDS.

PRIVATE  SECURITIES  LITIGATION  REFORM  ACT  OF  1995  SAFE  HARBOR  CAUTIONARY
STATEMENT This Management's Discussion and Analysis of Results of Operations and
Financial  Condition and other  sections of this Annual  Report to  Shareholders
contain  "forward-looking"  statements  as  defined  in the  Private  Securities
Litigation Reform Act of 1995, that are based on current expectations, estimates
and projections.  Statements that are not historical facts, including statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements  contain potential risks and uncertainties;  therefore,  actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
markets  in  which  the  Company   operates;   advances  in   telecommunications
technology;  changes in the telecommunications  regulatory environment;  pending
and  future  litigation;  availability  of  future  financing;  start-up  of PCS
operations;   and  unanticipated   changes  in  growth  in  cellular  customers,
penetration  rates,  churn rates and the mix of products and services offered in
the Company's markets.  Readers should evaluate any statements in light of these
important factors.


                                      -10-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               --------------------------------------------------- 
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      -------------------------------------
                                    Unaudited
                                    ---------


<CAPTION>
                                                         Three Months Ended
                                                               March 31,
                                                      -------------------------
                                                          1998         1997
                                                      -----------   -----------
                                                       (Dollars in thousands, 
                                                      except per share amounts)
<S>                                                   <C>           <C>
OPERATING REVENUES
   Service                                            $   236,344   $   179,585
   Equipment sales                                          8,813         4,999
                                                      -----------   -----------
      Total Operating Revenues                            245,157       184,584
                                                      -----------   -----------
OPERATING EXPENSES
   System operations                                       36,943        31,229
   Marketing and selling                                   50,001        37,802
   Cost of equipment sold                                  20,748        17,994
   General and administrative                              59,043        43,953
   Depreciation                                            35,920        21,509
   Amortization of intangibles                              9,347         8,652
                                                      -----------   -----------
      Total Operating Expenses                            212,002       161,139
                                                      -----------   -----------
OPERATING INCOME BEFORE MINORITY SHARE                     33,155        23,445
Minority share of operating income                         (1,182)       (2,865)
                                                      -----------   -----------

OPERATING INCOME                                           31,973        20,580
                                                      -----------   -----------
INVESTMENT AND OTHER INCOME
   Investment income                                       12,788        18,383
   Amortization of licenses related to investments           (333)         (532)
   Interest income                                          1,660           625
   Other (expense), net                                    (1,727)       (1,053)
   Gain on sale of cellular and other investments         179,992            --
                                                      -----------   -----------
      Total Investment and Other Income                   192,380        17,423
                                                      -----------   -----------

INCOME BEFORE INTEREST AND INCOME TAXES                   224,353        38,003
Interest expense - other                                   10,128         5,603
                                                      -----------   -----------

INCOME BEFORE INCOME TAXES                                214,225        32,400
Income tax expense                                         84,473        13,932
                                                      ----------    -----------
NET INCOME                                            $   129,752   $    18,468
                                                      ===========   ===========

WEIGHTED AVERAGE COMMON
   AND SERIES A COMMON SHARES (000s)                       87,239        86,148

EARNINGS PER COMMON AND
   SERIES A COMMON SHARE - BASIC                      $      1.49   $       .21
                                                      ===========   ===========

EARNINGS PER COMMON AND
    SERIES A COMMON SHARE - DILUTED                   $      1.49   $       .21
                                                      ===========   ===========

<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -11-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                                    Unaudited
                                    ---------
<CAPTION>
                                                          Three Months Ended
                                                               March 31,
                                                      -------------------------
                                                           1998         1997
                                                      ------------  ----------- 
                                                        (Dollars in thousands)
<S>                                                   <C>           <C>  
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                         $    129,752  $    18,468
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                       45,267       30,161
        Investment income                                  (12,788)     (18,383)
        Gain on sale of cellular and other investments    (179,992)          --
        Minority share of operating income                   1,182        2,865
        Other noncash expense                                5,824        4,070
        Change in accounts receivable                        2,621        1,508
        Change in accounts payable                           3,461        2,003
        Change in accrued taxes                              3,431        6,198
        Change in deferred taxes                            54,289        4,897
        Change in accrued interest                          (4,168)          33
        Change in unearned revenue                           1,350        1,476
        Change in other assets and liabilities              (1,916)         206
                                                      ------------  -----------
                                                            48,313       53,502
                                                      ------------  -----------
CASH FLOWS FROM FINANCING ACTIVITIES
   Repayment of vendor financing                                --       (5,830)
   Common Shares issued                                      1,050        1,168
   Capital (distributions) to minority partners               (957)      (1,110)
                                                      ------------  -----------
                                                                93       (5,772)
                                                      ------------  -----------

CASH FLOWS FROM INVESTING ACTIVITIES
   Capital expenditures                                    (56,479)     (45,828)
   System development costs                                (12,614)      (7,234)
   Investments in and advances to investment entities       (5,430)      (6,547)
   Distributions from investment entities                    4,454        9,294
   Proceeds from sale of cellular and other investments    118,892           --
   Acquisitions, excluding cash acquired                   (48,900)          --
   Other investments                                           306         (522)
   Change in temporary investments and marketable
      non-equitable securities                                 232         (634)
                                                      ------------   ----------
                                                               461      (51,471)
                                                      ------------   ----------
NET INCREASE (DECREASE) IN CASH AND
   CASH EQUIVALENTS                                         48,867       (3,741)
CASH AND CASH EQUIVALENTS-   
   Beginning of period                                      13,851       14,377    
                                                      ------------   ----------
   End of period                                      $     62,718   $   10,636
                                                      ============   ==========

<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -12-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               --------------------------------------------------- 
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                     ASSETS
                                     ------ 

<CAPTION>
                                               (Unaudited)
                                             March 31, 1998    December 31, 1997
                                             ----------------  -----------------
                                                  (Dollars in thousands)
<S>                                          <C>                 <C>   
CURRENT ASSETS
Cash and cash equivalents
   General funds                             $       2,521       $      13,851
   Affiliated cash equivalents                      60,197                  --
                                             -------------       -------------
                                                    62,718              13,851
   Temporary cash investments                          427                 218
   Accounts Receivable
      Customers                                     77,291              81,387
      Roaming                                       31,313              30,689
      Affiliates                                     1,269                 170
      Other                                         18,534              17,536
   Inventory                                         9,777              11,836
   Prepaid expenses                                 12,925              15,714
   Other current assets                              3,484               3,963
                                             -------------       -------------
                                                   217,738             175,364
                                             -------------       -------------

PROPERTY, PLANT AND EQUIPMENT
   In service and under construction             1,261,937           1,212,575
   Less accumulated depreciation                   306,387             272,322
                                             -------------       -------------
                                                   955,550             940,253
                                             -------------       -------------

INVESTMENTS
   Licenses, net of accumulated amortization     1,142,450           1,150,924
   Cellular entities                                97,737             128,810
   Notes and interest receivable                    15,300              10,673
   Marketable equity securities                    189,026                  --
   Marketable non-equity securities                    429                 870
                                             -------------       -------------
                                                 1,444,942           1,291,277
                                             -------------       -------------
DEFERRED CHARGES
   System development costs,
      net of accumulated amortization               89,140              78,306
   Other, net of accumulated amortization           33,991              23,716
                                             -------------       -------------
                                                   123,131             102,022
                                             -------------       -------------
   Total Assets                              $   2,741,361       $   2,508,916
                                             =============       =============


<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -13-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

<CAPTION>
                                                (Unaudited)
                                              March 31, 1998   December 31, 1997
                                              --------------   -----------------
                                                    (Dollars in thousands)
<S>                                           <C>               <C>   
CURRENT LIABILITIES
   Notes payable                              $           --    $        1,302
   Accounts payable
      Affiliates                                       2,504             2,466
      Other                                          102,609           101,263
   Accrued taxes                                      45,067            41,606
   Accrued interest                                    2,366             6,534
   Accrued compensation                               12,020             9,112
   Customer deposits and deferred revenues            22,369            21,019
   Other current liabilities                          19,534            20,934
                                              --------------    --------------
                                                     206,469           204,236
                                              --------------    --------------

LONG-TERM DEBT
   6% zero coupon convertible debentures             269,300           265,330
   7.25% unsecured notes                             250,000           250,000
                                              --------------    --------------
                                                     519,300           515,330
                                              --------------    --------------

DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability                 161,385           100,725
   Other                                               4,433             5,397
                                              --------------    --------------
                                                     165,818           106,122
                                              --------------    --------------
MINORITY INTEREST                                     46,313            53,908
                                              --------------    --------------

COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share              54,266            54,232
   Series A Common Shares, par value $1 
          per share                                   33,006            33,006
   Additional paid-in capital                      1,317,175         1,285,530
   Net unrealized gain on marketable equity
      securities                                      12,710                --
   Retained earnings                                 386,304           256,552
                                              --------------     -------------                                        
                                                   1,803,461         1,629,320
                                              --------------     -------------
   Total Liabilities and Shareholders' Equity $    2,741,361     $   2,508,916
                                              ==============     =============


<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -14-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    The consolidated financial statements included herein have been prepared 
      by the Company, without audit, pursuant to the rules and regulations of 
      the Securities and Exchange Commission.  Certain information and footnote 
      disclosures normally included in financial statements prepared in 
      accordance with generally accepted accounting principles have been
      condensed or omitted pursuant to such rules and regulations, although the 
      Company believes that the disclosures are adequate to make the information
      presented not misleading.  It is suggested that these consolidated 
      financial statements be read in conjunction with the consolidated 
      financial statements and the notes thereto included in the Company's 
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly the  financial  position as of March 31, 1998 and December
      31,  1997,  and the  results  of  operations  and cash flows for the three
      months ended March 31, 1998 and 1997.  The results of  operations  for the
      three months ended March 31, 1998 and 1997, are not necessarily indicative
      of the results to be expected for the full year.

2.    The Company adopted Statement of Financial  Accounting  Standards ("SFAS")
      No. 128, "Earnings per Share," effective  December 31, 1997.  Earnings per
      Common  Share for 1997 have been  restated  to conform  to current  period
      presentation.  The  adoption of SFAS No. 128 had no effect on Earnings per
      Common Share - Basic or Diluted for 1997.

      The amounts used in computing  Earnings per Common Share and the effect on
      income and the weighted average number of Common Series A Common Shares of
      dilutive potential common stock are as follows:

<TABLE>
<CAPTION>
                                                          Three Months Ended
                                                               March 31,
                                                      -------------------------
                                                         1998          1997
                                                      -----------   -----------
                                                     (Dollars and Common Shares 
                                                            in thousands)

      <S>                                             <C>           <C>
      Net Income used in Earnings Per
        Share-Basic and Diluted                       $   129,752   $   18,468
                                                      ===========   ==========

      Weighted average number of Common
        Shares used in Earnings Per Share-Basic            87,239       86,148
      Effect of Dilutive Securities:
        Stock Options and Stock Appreciation
           Rights                                              39           50
                                                      -----------   ----------
      Weighted Average Number of Common
        Shares used in Earnings Per Share-Diluted          87,278       86,198
                                                      ===========   ==========
</TABLE>




                                      -15-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




      Earnings  per Common and Series A Common  Share for the three months ended
      March 31, 1998, contain significant income amounts related to gains on the
      sale of cellular and other investments.  Excluding the after-tax effect of
      these gains,  basic  earnings per share was $.22 and diluted  earnings per
      share was $.22 for the three months ended March 31, 1998.

3.    Assuming that  acquisitions  accounted for as purchases  during the period
      January 1, 1997,  to March 31,  1998,  had taken place on January 1, 1997,
      pro forma results of operations  would have been as follows (there were no
      majority  acquisitions  with a material effect on earnings from January 1,
      1998 to March 31, 1998):

<TABLE>
<CAPTION>
                                                             Three Months Ended
                                                                March 31, 1997
                                                            --------------------
                                                          (Dollars in thousands,
                                                       except per share amounts)
                                                             
        <S>                                                       <C>        
        Service Revenues                                          $   199,307
        Equipment Sales                                                 6,912
        Interest Expense (including cost to finance acquisitions)       6,493
        Net Income                                                     20,918
        Earnings per Common and Series A Common Share - Basic             .24
        Earnings per Common and Series A Common Share - Diluted   $       .24
</TABLE>

4.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first  three  months of 1998.  There were no  cellular  licenses  acquired
      during  the  first  three  months  of  1997.  In  conjunction  with  these
      acquisitions,  the following assets were acquired, liabilities assumed and
      Common Shares issued.

<TABLE>
<CAPTION>
                                                            Three Months Ended
                                                              March 31, 1998    
                                                            --------------------
                                                          (Dollars in thousands)

        <S>                                                 <C>              
        Cellular licenses                                   $          34,080
        Other investments                                               7,000
        Minority interest                                               7,820
                                                            -----------------
        Decrease in cash due to acquisitions                $          48,900
                                                            =================
</TABLE>




                                      -16-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




      The following  summarizes certain noncash  transactions,  and interest and
income taxes paid.

<TABLE>
<CAPTION>
                                                          Three Months Ended
                                                               March 31,
                                                       -----------------------
                                                          1998          1997
                                                       ----------    ---------
                                                         (Dollars in thousands)

      <S>                                              <C>           <C>     
      Interest paid                                    $    9,091    $  1,755
      Income taxes paid                                    28,751       2,473
      Noncash interest expense                              4,987       3,847
      Common Shares issued by USM
        for conversion of USM Preferred Stock
        and TDS Preferred Shares                       $      --     $  1,121
</TABLE>


5.     Gain on sale of cellular and other investments in 1998 primarily reflects
       gains  recorded on the sale of the  Company's  minority  interests in ten
       markets and on cash  received  from TDS pursuant to an agreement  between
       the Company and TDS.

6.     Other Comprehensive Income

       In 1998, the Company adopted Statement of Financial  Accounting Standards
       No.  130,  "Reporting  Comprehensive  Income,"  ("SFAS No.  130"),  which
       requires companies to report all of the changes in shareholder's  equity,
       except those  resulting  from  investment  by owners or  distribution  to
       owners  ("Comprehensive  Income").  The  Company's  Comprehensive  Income
       includes  Net  Income  and  Unrealized   Gains  from  Marketable   Equity
       Securities  that are  classified as  "available-for-sale".  The following
       table summarizes the Company's Comprehensive Income.

<TABLE>
<CAPTION>
                                                           Three Months Ended
                                                               March 31,
                                                          1998           1997
                                                     ------------   -----------
                                                        (Dollars in thousands)

       <S>                                           <C>            <C>        
       Net Income                                    $   129,752    $    18,468
       Other Comprehensive Income -
           Unrealized gains on securities, net of
           tax of $6,844                                  12,710             --
                                                     -----------    -----------
       Comprehensive Income                          $   142,462    $    18,468
                                                     ===========    ===========
</TABLE>




                                      -17-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




7.     On January 30,  1998,  the Company  completed a sale in which the Company
       received certain  marketable equity securities (see note 5). At March 31,
       1998, these noncurrent  marketable  equity  securities are carried at the
       lower of cost ($169.5 million) or market value ($189.0 million) resulting
       in an unrealized gain of $12.7 million net of taxes ($6.8  million).  The
       market  value for the  marketable  equity  securities  is based on quoted
       market prices.






























                                      -18-

<PAGE>



                           PART II. OTHER INFORMATION
                           --------------------------


Item 6.  Exhibits and Reports on Form 8-K.
- ------------------------------------------
     (a)   Exhibit 11 - Statement regarding computation of per share earnings is
           included herein as footnote 2 to the financial statements.

     (b)   Exhibit 12 - Statement regarding computation of ratios.

     (c)   Exhibit 27 - Financial Data Schedule.

     (d)   No reports on Form 8-K were filed during the quarter  ended March 31,
           1998.



























                                      -19-

<PAGE>



                                   SIGNATURES
                                   ---------- 


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                               UNITED STATES CELLULAR CORPORATION
                               ----------------------------------
                                         (Registrant)





Date   May 13, 1998            
    ------------------         -----------------------------------  
                               H. Donald Nelson
                               President
                               (Chief Executive Officer)


Date   May 13, 1998      
    ------------------         -----------------------------------
                               Kenneth R. Meyers
                               Senior Vice President-Finance and Treasurer
                               (Chief Financial Officer)


Date   May 13, 1998
    ------------------         -----------------------------------
                               Phillip A. Lorenzini
                               Controller
                               (Principal Accounting Officer)









                                      -20-

<PAGE>




                                                                      Exhibit 12

<TABLE>
                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES





<CAPTION>
                                                          Three Months
                                                             Ended
                                                         March 31, 1998
                                                     ----------------------  
                                                      (Dollars in thousands)
<S>                                                   <C>
EARNINGS
   Income from Continuing Operations before
     income taxes                                     $             214,225
      Add (Deduct):
        Minority Share of Cellular Losses                               (95)
        Earnings on Equity Method                                   (12,788)
        Distributions from Minority Subsidiaries                      4,904
                                                      ---------------------
                                                      $             206,246

      Add fixed charges:
        Consolidated interest expense                                 9,111
        Amortization of debt expense and discount 
          on indebtedness                                             1,017
        Interest Portion (1/3) of Consolidated Rent 
          Expense                                                     1,431
                                                      ---------------------
                                                      $             217,805
                                                      =====================

FIXED CHARGES
      Consolidated interest expense                   $               9,111
      Amortization of debt expense and discount 
          on indebtedness                                             1,017
      Interest Portion (1/3) of Consolidated 
          Rent Expense                                                1,431
                                                      ---------------------
                                                      $              11,559
                                                      =====================

RATIO OF EARNINGS TO FIXED CHARGES                                    18.84
                                                      =====================

   Tax-Effected Preferred Dividends                   $                  --
   Fixed Charges                                                     11,559
                                                      ---------------------
      Fixed Charges and Preferred Dividends           $              11,559
                                                      =====================

RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                            18.84
                                                      =====================
</TABLE>






<PAGE>


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from the 
consolidated financial statements of United States Cellular Corporation as of 
March 31, 1998, and for the three months then ended, and is qualified in its 
entirety by reference to such financial statements.     
</LEGEND>
<MULTIPLIER>                                   1,000

       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-END>                                   MAR-31-1998
<CASH>                                              62,718
<SECURITIES>                                       189,026
<RECEIVABLES>                                       82,533
<ALLOWANCES>                                         5,242
<INVENTORY>                                          9,777
<CURRENT-ASSETS>                                   217,738
<PP&E>                                           1,261,937
<DEPRECIATION>                                     306,387
<TOTAL-ASSETS>                                   2,741,361
<CURRENT-LIABILITIES>                              206,469
<BONDS>                                            519,300
                                    0
                                              0
<COMMON>                                            87,272
<OTHER-SE>                                       1,716,189
<TOTAL-LIABILITY-AND-EQUITY>                     2,741,361
<SALES>                                              8,813
<TOTAL-REVENUES>                                   245,157
<CGS>                                               20,748
<TOTAL-COSTS>                                      212,002
<OTHER-EXPENSES>                                  (192,380) 
<LOSS-PROVISION>                                     5,068
<INTEREST-EXPENSE>                                  10,128
<INCOME-PRETAX>                                    214,225
<INCOME-TAX>                                        84,473
<INCOME-CONTINUING>                                129,752
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                       129,752
<EPS-PRIMARY>                                         1.49
<EPS-DILUTED>                                         1.49
        


</TABLE>


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