UNITED STATES CELLULAR CORP
10-Q, 1998-08-10
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 X      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended          June 30, 1998
                               -------------------------------------------------

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the transition period from                        to
                              ------------------------   ----------------------

                          Commission File Number 1-9712

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                       UNITED STATES CELLULAR CORPORATION

- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


        Delaware                                       62-1147325
- -------------------------------             -----------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
             -------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                               Yes   X    No
                                   -----     ------
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

        Class                                     Outstanding at July 31, 1998
   -------------------                            ----------------------------
Common Shares, $1 par value                             54,370,720 Shares
Series A Common Shares, $1 par value                    33,005,877 Shares

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<PAGE>





                       UNITED STATES CELLULAR CORPORATION
                       ----------------------------------

                         2ND QUARTER REPORT ON FORM 10-Q
                         -------------------------------


                                      INDEX
                                      -----



                                                                        Page No.
                                                                        --------

Part I.        Financial Information:

                  Management's Discussion and Analysis of
                  Results of Operations and Financial Condition             2-13

                  Consolidated Statements of Operations -
                  Three Months and Six Months Ended June 30, 1998 and 1997   14

                  Consolidated Statements of Cash Flows -
                  Six Months Ended June 30, 1998 and 1997                    15

                  Consolidated Balance Sheets -
                  June 30, 1998 and December 31, 1997                      16-17

                  Notes to Consolidated Financial Statements               18-21


Part II.       Other Information                                           22-23


Signatures                                                                   24




<PAGE>



                          PART I. FINANCIAL INFORMATION
                          -----------------------------

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          -------------------------------------------------------------

                             AND FINANCIAL CONDITION
                             -----------------------  

RESULTS OF OPERATIONS
- ---------------------

Six Months Ended 6/30/98 Compared to Six Months Ended 6/30/97
- -------------------------------------------------------------

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM is an
81.0%-owned subsidiary of Telephone and Data Systems, Inc. ("TDS").

USM owned either majority or minority cellular  interests in 181 markets at June
30, 1998,  representing 25,675,000 population equivalents ("pops"). USM included
the operations of 136 majority-owned and managed cellular markets,  representing
23.0 million pops, in  consolidated  operations  ("consolidated  markets") as of
June 30, 1998. Minority interests in 39 markets,  representing 2.6 million pops,
were  accounted  for using the equity  method and were  included  in  investment
income at that date. All other interests, representing less than 100,000 pops in
the aggregate, were accounted for using the cost method. Following is a table of
summarized operating data for USM's consolidated operations.

<TABLE>
<CAPTION>
                                         For the Six Months Ended or At June 30,
                                         ---------------------------------------            
                                                            1998       1997
                                                            ----       ----
      <S>                                             <C>         <C>   
      Total market population (in thousands) (1)          24,136      21,844
      Customers                                        1,922,000   1,263,000
      Market penetration                                   7.96%       5.78%
      Markets in operation                                   136         132
      Cell sites in service                                1,864       1,485
      Average monthly revenue per customer            $    47.50  $    56.03
      Churn rate per month                                  1.8%        1.9%
      Marketing cost per gross customer addition      $      309  $      325 (2)
<FN>
(1) Calculated using the respective population estimates for each year (Claritas
for 1998,  Donnelley for 1997).  
(2) Recomputed to show the effect of change in current year presentation of 
certain expenses.
</FN>
</TABLE>

The Company's  operating income for the first six months of 1998, which includes
100% of the revenues and expenses of its consolidated markets plus its corporate
office  operations,  primarily  reflects  improvement  in the Company's  overall
operations  compared to the first six months of 1997. The  improvement  resulted
from growth in the Company's  customer base and revenues coupled with increasing
economies of scale. Operating revenues, driven by increases in customers served,
rose $133.1 million,  or 33%.  Operating  expenses,  excluding  depreciation and
amortization,  rose $81.3 million, or 30%. Operating cash flow (operating income
before minority share plus  depreciation  and  amortization  expense)  increased
$51.8 million,  or 41%.  Depreciation and amortization  expense  increased $34.1
million, or 55%. Operating income before minority share increased $17.7 million,
or 27%.


                                       -2-

<PAGE>



The  Company's   operating   results  were  also  impacted  by  the  effects  of
acquisitions  and  divestitures,  primarily  those  related to the  exchange  of
markets with BellSouth Corporation  ("BellSouth") in the fourth quarter of 1997.
In that transaction, the Company received operating markets serving a population
of over four million in exchange for operating  markets  serving a population of
approximately two million.  The Company also divested certain minority interests
and paid cash to BellSouth  to complete  the  exchange.  The  operating  markets
acquired in that transaction,  net of the operating markets divested,  generated
increases in the Company's overall revenues,  operating expenses, operating cash
flow and operating income. These increases were primarily due to the increase in
the Company's customer base as a result of the exchange.

However,  the results of certain of the  Company's  existing  markets  which are
adjacent to the markets acquired were negatively  impacted by the effects of the
exchange.  Specifically,  inbound  roaming  revenue  and,  to a  lesser  extent,
operating  cash flow suffered the most negative  impact in these  markets.  This
impact was primarily due to the change in the nature and pricing of transactions
in which  customers  from the acquired  markets use their  wireless  phones when
roaming in the Company's existing markets.  Prior to the exchange, the Company's
existing markets  recorded  inbound roaming revenue at premium rates;  after the
exchange,  those  markets  recorded an  intracompany  transfer  amount  which is
eliminated in the Company's consolidated financial statements.

Overall,  the Company's revenues,  operating cash flow and operating income were
positively  impacted by the effects of the  BellSouth  exchange.  However,  as a
result  of the  Company's  divestiture  of  several  minority  interests  in the
exchange, investment income was negatively impacted by the exchange.

Investment  and other income  increased  $167.2 million to $210.6  million,  due
primarily to $189.8 million in gains on the sales of cellular interests realized
in 1998.  The  increase  in gains was  partially  offset by a 43%  reduction  in
investment income,  which decreased as a result of the exchange transaction with
BellSouth   in  1997  and  by  the  sale  of  minority   interests  to  AirTouch
Communications,  Inc.  ("AirTouch")  in 1998.  Interest  expense  increased $7.7
million,  or 63%,  in  1998,  primarily  due to an  increase  in  debt  balances
resulting  from the Company's  issuance of 7.25%  unsecured  notes  ("Notes") in
August 1997.  Income tax expense  increased  $69.3 million to $108.7  million in
1998,  primarily  resulting  from  increased  gains  on the  sales  of  cellular
interests.

Net income  totaled  $162.5  million in 1998, an increase of $112.4 million from
1997. Both net income and earnings per share in 1998 reflect improved  operating
results and an increase in gains on the sales of cellular  interests,  partially
offset by increased interest expense and reduced investment income. A summary of
the   after-tax   effects  of  these  gains  on  net  income  and  earnings  per
share-diluted is shown below.

                                       -3-

<PAGE>



<TABLE>
<CAPTION>
                                                       Six Months Ended June 30,
                                                       -------------------------
                                                             1998        1997
                                                             ----        ----
                                (Dollars in thousands, except per share amounts)
<S>                                                   <C>           <C>        
Net income before after-tax effects of gains          $     46,456  $    47,249
Add: After-tax effects of gains                            116,081        2,911
                                                      ------------  -----------
Net income as reported                                $    162,537  $    50,160
                                                      ============  ===========
Earnings per share before after-tax effects of gains  $        .53  $       .55
Add: After-tax effects of gains                               1.33          .03
                                                      ------------  -----------
Earnings per share-diluted                            $       1.86  $       .58
                                                      ============  ===========
</TABLE>


Operating Revenues
- ------------------

Operating  revenues  totaled $535.3 million in the first half of 1998, up $133.1
million,  or 33%, over 1997.  Service revenues primarily consist of: (i) charges
for access,  airtime and  value-added  services  provided to the Company's local
retail  customers  who use the local  systems  operated by the  Company  ("local
retail");  (ii)  charges to  customers  of other  systems who use the  Company's
cellular  systems  when  roaming  ("inbound  roaming");  and (iii)  charges  for
long-distance  calls made on the Company's  systems.  Service  revenues  totaled
$517.3 million in 1998, up $125.3  million,  or 32%, over 1997. The increase was
primarily due to the growing number of local retail customers.

Average monthly service revenue per customer declined 15% to $47.50 in 1998 from
$56.03 in 1997.  The decrease in average  monthly  service  revenue per customer
resulted  from a decrease  in average  revenue per minute of use from both local
retail  customers and inbound  roamers.  The addition of the markets acquired in
the exchange with  BellSouth in the fourth  quarter of 1997  contributed  to the
decline in both local retail  revenue per customer and inbound  roaming  revenue
per  customer.  The  acquired  markets  produce a lower  amount of  revenue  per
customer,  and the addition of those markets  caused the  elimination of certain
inbound roaming revenues between the Company's existing markets and the acquired
markets.  Also  contributing  to the overall  decline in average monthly service
revenue per customer was slower  growth in inbound  roaming  minutes of use when
compared to the growth in the Company's customer base.

Competitive  pressures  and the  Company's  increasing  use of pricing and other
incentive  programs that encourage  weekend and off-peak usage at reduced rates,
in order to stimulate  overall  usage,  resulted in a decrease in average  local
retail  revenue per minute of use during 1998.  The  Company's  average  inbound
roaming  revenue per minute of use also decreased  during 1998, in line with the
ongoing trend toward  reduced per minute prices for roaming  negotiated  between
the Company and other cellular  operators.  Also, the Company  believes that its
customer base is growing  faster than that of the cellular  industry as a whole,
which has a dilutive  effect on inbound  roaming  revenue per customer.  Inbound
roaming  minutes of use have been  growing at a slower  rate than the  Company's
customer  base (35% growth in inbound  roaming  minutes in 1998  compared to 52%
growth in the Company's customer base).

Local retail revenue  increased $108.0 million,  or 41%, in 1998.  Growth in the
Company's  customer base was the primary reason for the increase in local retail
revenue.  The number of  customers  increased  52% to 1,922,000 at June 30, 1998
from  1,263,000 at June 30, 1997.  The Company  added  208,000 net new customers
from its  marketing  channels  in the first half of 1998  compared to 190,000 in
1997. Management anticipates that growth in the Company's customer

                                       -4-

<PAGE>



base will be slower in the future,  primarily  as a result of an increase in the
number of competitors in its markets.

Average monthly local retail revenue per customer  declined 9% to $33.82 in 1998
from $37.21 in 1997.  Monthly local retail minutes of use per customer decreased
4% to 102 in 1998 from 106 in 1997.  Average revenue per minute of use decreased
as a result of the  pricing  and other  incentive  programs  stated  previously.
Average local retail revenue per minute totaled $.33 in 1998 compared to $.35 in
1997. The decrease in average  monthly local retail revenue per customer is part
of an  industry-wide  trend and is believed to be related to the tendency of the
early customers in a market to be the heaviest users during peak business hours.
It also reflects the increasing  level of competition for wireless  services and
the Company's and the industry's  continued  penetration of the consumer market,
which tends to include fewer peak business hour-usage customers.

Inbound roaming revenue increased  $297,000,  or less than 1%, in 1998. The lack
of  substantial  growth in  inbound  roaming  revenue is in part a result of the
exchange of markets with  BellSouth.  Prior to the BellSouth  exchange,  revenue
from BellSouth  customers roaming in the Company's service areas was reported as
inbound roaming revenue.  Subsequent to the exchange, these roaming transactions
are  considered to be  intracompany  and the related  intracompany  revenues and
expenses are therefore  eliminated.  The lack of growth was also attributable to
the fact  that,  although  the number of minutes  used by  customers  from other
wireless  systems when roaming in the Company's  service areas increased by 35%,
this was fully offset by the  decrease in average  revenue per minute due to the
downward trend in negotiated  rates.  Average inbound roaming revenue per minute
totaled  $.68 in 1998 and $.88 in 1997.  Monthly  inbound  roaming  revenue  per
Company  customer  averaged  $9.45 in 1998 and $14.66 in 1997.  The  decrease in
monthly  inbound  roaming  revenue per  Company  customer is related to both the
decrease in inbound  roaming  revenue per minute and the faster  increase in the
Company's  customer base as compared to the growth in inbound roaming minutes of
use.

Long-distance  revenue increased $15.9 million, or 56%, in 1998 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $4.05 in 1998 and $4.04 in 1997.

Equipment sales revenues  increased $7.8 million,  or 77%, in 1998. The increase
in  equipment  sales  revenues  reflects the 26% increase in the number of gross
customer activations, to 403,000 in 1998 from 321,000 in 1997. Most of the gross
customer   activations   were  produced  by  the  Company's  direct  and  retail
distribution channels; activations from these channels usually generate sales of
cellular  telephone units. The increase in revenues also reflects an increase in
the volume of accessories sold, primarily in the Company's retail locations.

Operating Expenses
- ------------------

Operating  expenses  totaled $452.0 million in 1998, up $115.4 million,  or 34%,
over  1997.  Beginning  on  January  1, 1998,  the  Company  changed  its income
statement  presentation of certain corporate marketing  department expenses from
general and administrative expenses to marketing and selling expenses, which the
Company  believes is the more  appropriate  classification  for these  expenses.
Amounts  have  been   reclassified  for  previous  years,   including  the  1997
information   provided   throughout   this  Form   10-Q.   The  effect  of  such
reclassification  is not material to either  marketing  and selling  expenses or
general and administrative  expenses,  and does not have any effect on operating
income or net income.

                                       -5-

<PAGE>




System operations  expenses increased $20.0 million, or 29%, in 1998 as a result
of increases in customer  usage expenses and costs  associated  with serving the
Company's  increased  number of customers  and the growing  number of cell sites
within the Company's systems.  In total, system operations costs are expected to
continue  to increase  as the number of  customers  using and the number of cell
sites within the Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers for the Company's  customers'  use of their  facilities as well as for
the Company's  inbound  roaming traffic on these  facilities.  Also included are
costs related to local interconnection to the landline network, toll charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.

Customer usage expenses  increased $16.2 million,  or 37%, in 1998. The increase
in 1998 is primarily due to the increase in net outbound roaming expense,  which
has resulted from the Company offering its customers increasingly larger service
footprints  in which their  calls are billed at local  rates.  In certain  cases
these service areas include other  operators'  service  areas.  The Company pays
roaming rates to the other  carriers for calls the Company's  customers  make in
these areas,  while charging those customers a local rate which is usually lower
than the roaming  rate.  Also  contributing  to the  increase in 1998 were costs
related to the  increase in minutes  used on the  Company's  systems,  partially
offset by the  reduction in costs  related to  fraudulent  use of the  Company's
customers'  cellular telephone numbers.  These  fraud-related costs totaled $2.5
million in 1998 and $4.8  million in 1997.  The Company  continues  to implement
procedures  in its markets to combat this fraud,  which is primarily  related to
roaming usage.  Customer usage expenses represented 11% of service revenues both
in 1998 and in 1997.

Maintenance,  utility and cell site expenses increased $3.9 million,  or 15%, in
1998. The increase primarily reflects a 26% increase in the number of cell sites
in the  Company's  systems,  to  1,864  in 1998  from  1,485  in  1997.  Monthly
maintenance,  utility  and cell site  expenses  totaled  $2,759  and  $3,082 per
average cell site in 1998 and 1997, respectively.

Marketing  and  selling  expenses  increased  $22.4  million,  or 28%,  in 1998.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
corporate  marketing  department salaries and expenses;  local advertising;  and
public relations expenses. The increase was primarily due to the 26% rise in the
number  of  gross  customer  activations.  Marketing  cost  per  gross  customer
activation,  which  includes  marketing  and  selling  expenses  and  losses  on
equipment sales, decreased 5% to $309 in 1998 from $325 in 1997. The decrease in
cost per gross  customer  activation  has been  slowed  somewhat  by  additional
advertising expenses incurred to promote the Company's brand.

Cost of equipment  sold  increased  $5.3 million,  or 15%, in 1998. The increase
reflects the growth in unit sales related to the 26% increase in gross  customer
activations.  Also contributing to the increase was a greater volume of sales of
accessories.

General and administrative  expenses  increased $33.5 million,  or 37%, in 1998.
These  expenses  include the costs of operating  the  Company's  local  business
offices and its  corporate  expenses  other than the corporate  engineering  and
marketing departments. The increase includes the

                                       -6-

<PAGE>



effects of increases in expenses  required to serve the growing customer base in
existing  markets  and an  expansion  of both  local  administrative  office and
corporate   staff,   necessitated   by   growth  in  the   Company's   business.
Employee-related  expenses increased $12.3 million,  or 28%, in 1998,  primarily
due to increases in the number of customer service and administrative employees.
The  Company  is using an  ongoing  clustering  strategy  to  combine  local and
customer  service  operations  wherever  feasible  in order to gain  operational
efficiencies and reduce its per unit  administrative  expenses.  Monthly general
and  administrative  expenses per customer  decreased 12% to $11.43 in 1998 from
$13.01 in 1997.

Operating cash flow increased $51.8 million,  or 41%, to $179.0 million in 1998.
The improvement was primarily due to substantial growth in customers and service
revenues,  the effects of improved  operational  efficiencies  on cash operating
expenses and the effect of net  acquisitions.  Operating cash flow margins (as a
percent of service revenues) were 34.6% in 1998 and 32.5% in 1997.

Depreciation  expense  increased  $32.6  million,  or 74%, in 1998. The increase
reflects rising average fixed asset balances,  which increased 36% in 1998, plus
a reduction in useful lives of certain assets  beginning in 1998 which increased
depreciation  expense by $10.3 million.  Increased fixed asset balances resulted
from the  increase in cell sites built to improve  coverage  and capacity in the
Company's  markets and also from the  acquisition  of markets from  BellSouth in
1997.

Operating Income before Minority Share
- --------------------------------------

Operating  income before  minority share totaled $83.3 million in 1998 and $65.6
million  in 1997.  The  operating  income  margin was 16.1% in 1998 and 16.7% in
1997. The improvement in operating income reflects  increased revenues resulting
from growth in the number of customers  served by the Company's  systems and the
effect of continued  operational  efficiencies on total operating expenses.  The
slight decline in operating  income margins  reflect an increase in depreciation
expense in 1998.

The Company expects service revenues to continue to grow during the remainder of
1998; however,  management anticipates that average monthly revenue per customer
will continue to decrease as local retail and inbound roaming revenue per minute
of use  decline and as the  Company  further  penetrates  the  consumer  market.
Additionally,  the Company expects  expenses to increase during the remainder of
1998 as it incurs  costs  associated  with both  customer  growth and cell sites
added.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated  service in certain of
the Company's  markets over the past two years.  The Company expects certain PCS
operators  to  complete  initial  deployment  of PCS in  portions  of all of the
Company's   clusters  by  the  end  of  1998.  The  Company  has  increased  its
advertising,  particularly  brand  advertising,  in 1997 and 1998 to promote the
United States Cellular(R) brand and distinguish the Company's service from other
wireless communications providers. The Company's management continues to monitor
other wireless  communications  providers'  strategies to determine what effects
additional competition will have on the Company's future strategies and results.
While the effects of

                                       -7-

<PAGE>



additional  wireless  competition  have slowed customer growth in certain of the
Company's markets,  the overall effect on the Company's total customer growth to
date has not been material. However, management anticipates that customer growth
will be lower in the future, primarily as a result of the increase in the number
of competitors in its markets.

Investment and Other Income
- ---------------------------

Investment  and other income totaled $210.6 million in 1998 and $43.4 million in
1997.  Gain on sale of  cellular  interests  totaled  $189.8  million  in  1998,
reflecting gains recorded on the sales of the Company's  investment interests in
twelve  markets,  and also  related to cash  received  from  Telephone  and Data
Systems,  Inc.  ("TDS"),  the  Company's  parent  organization,  pursuant  to an
agreement between the Company and TDS. Gains totaling $8.2 million were recorded
in the first half of 1997 from sales of the Company's  majority  interest in one
market partition and one other minority interest.  See "Financial  Resources and
Liquidity -  Acquisitions  and  Divestitures"  for further  discussion  of these
transactions.

Investment income was $20.9 million in 1998 compared to $36.4 million in 1997, a
43% decrease.  Investment income primarily represents the Company's share of net
income from the markets  managed by others that are  accounted for by the equity
method. Investment income in 1998 decreased as a result of the completion of the
exchange  transaction  with  BellSouth in 1997 and the  divestitures  of certain
minority  interests  to  AirTouch  in the  first  half of 1998.  See  "Financial
Resources and Liquidity - Acquisitions and Divestitures" for further discussions
of these transactions.

Interest and Income Taxes
- -------------------------

Interest  expense  totaled  $19.9  million in 1998  compared to $12.2 million in
1997, a 63% increase.  Interest  expense in 1998 is primarily  related to Liquid
Yield Option Notes ("LYONs")  ($8.0  million);  the Company's 7.25% Notes issued
during the third  quarter of 1997  ($10.9  million);  and  borrowings  under the
Company's  revolving credit facility with a series of banks  ("Revolving  Credit
Facility")  ($369,000).  Interest expense in 1997 was primarily related to LYONs
($7.5 million),  borrowings under vendor financing agreements ($3.5 million) and
borrowings under the Revolving Credit Agreement with TDS ($1.0 million).

In August 1997,  the Company sold $250 million  principal  amount of 7.25% Notes
under a shelf  registration  statement,  priced to yield 7.33% to maturity.  The
Notes are  unsecured  and become due in August  2007.  Interest  on the Notes is
payable  semi-annually  on  February  15 and August 15 of each year,  commencing
February 15, 1998.  The Notes will be  redeemable,  in whole or in part,  at the
option of the Company at any time after August 2004.  All  borrowings  under the
vendor  financing  agreements  were  repaid in August 1997 with a portion of the
proceeds from the Notes offering.

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of interest.  All accreted
interest is added to the outstanding  principal  balance on June 15 and December
15 of each year.

The Revolving Credit Facility is a seven-year  facility which was established in
1997 to replace the Company's Revolving Credit Agreement with TDS as its primary
short-term borrowing facility. Borrowings under this facility accrue interest at
the London  InterBank  Offered Rate ("LIBOR") plus 26.5 basis points (for a rate
of 5.9% at June 30, 1998). Interest payments are

                                       -8-

<PAGE>



due quarterly;  any borrowings  made under the facility are short-term in nature
and  automatically  renew until they are repaid.  Any borrowings  outstanding in
August 2004, the termination date of the Revolving Credit Facility,  are due and
payable at that time along with any accrued  interest.  The Company borrowed and
repaid amounts totaling $47 million during the first six months of 1998.

Income tax expense was $108.7 million in 1998 and $39.4 million in 1997. In 1998
and 1997,  $73.7  million and $5.3 million of income tax expense,  respectively,
related to the gains on sales of cellular interests. In total, the effective tax
rates were 40% in 1998 and 44% in 1997.  The  decrease in 1998's  effective  tax
rate is  primarily  related  to lower  tax  rates  applied  to gains on sales of
cellular interests in 1998 compared to 1997.

TDS and the Company are parties to a Tax Allocation Agreement, pursuant to which
the Company is included in a  consolidated  federal income tax return with other
members of the TDS consolidated  group. For financial  reporting  purposes,  the
Company  computes federal income taxes as if it were filing a separate return as
its own affiliated  group and was not included in the TDS group.  Subject to the
completion of the proposed USM Merger,  as defined  below,  TDS intends to amend
certain intercompany  agreements between TDS and the Company,  including the Tax
Allocation  Agreement,  or replace certain  agreements  with policies.  See "TDS
Tracking Stock Proposal" for further discussion of the USM Merger.

Net Income
- ----------

Net income totaled  $162.5  million in 1998 and $50.2 million in 1997.  Earnings
per share was $1.86 in 1998 and $.58 in 1997.  Net income and earnings per share
for 1998 and 1997 included significant gains on the sales of cellular interests,
representing  $116.1  million  and $1.33 per share in 1998 and $2.9  million and
$.03 per share in 1997, respectively.

Three Months Ended 6/30/98 Compared to Three Months Ended 6/30/97
- -----------------------------------------------------------------

Operating  revenues  totaled  $290.1  million in the second  quarter of 1998, up
$72.5 million,  or 33%, over 1997.  Average monthly service revenue per customer
decreased 14% to $50.16 in the second  quarter of 1998 compared to $58.41 in the
same period of 1997 for reasons generally the same as the first half of 1998.

Revenues from local  customers' usage of the Company's  systems  increased $58.9
million,  or 42%, in 1998  primarily  due to the  increased  number of customers
served.  Average monthly local retail minutes of use per customer totaled 109 in
the  second  quarter of 1998  compared  to 111 in 1997.  Also,  as the number of
customers and amount of revenue earned  continued to grow,  average  revenue per
minute of use continued to decline.  As a result,  average  monthly local retail
revenue  per  customer  declined  8% to $35.39  in the  second  quarter  of 1998
compared to $38.31 in 1997. 

Inbound roaming revenue decreased  $569,000,  or 1%, in 1998.  Monthly inbound  
roaming revenue per customer averaged $10.12 in 1998 compared to $15.74 in 1997.

Long-distance  revenue increased $9.6 million,  or 62%, in 1998 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $4.47 in 1998 and $4.25 in 1997.


                                       -9-

<PAGE>



Equipment sales revenue increased $4.0 million, or 77%, in 1998, primarily due
to a 25% increase in gross customer activations and an increase in the sales of 
accessories.

Operating  expenses  totaled  $240.0  million in the second  quarter of 1998, up
$64.5 million,  or 37%, over 1997.  System operations  expenses  increased $14.3
million,  or 38%, in 1998 as a result of increased  customer  usage expenses and
costs  associated with  maintaining  26% more cell sites than in 1997.  Customer
usage  expenses  were $36.8  million in 1998  compared to $24.3 million in 1997,
primarily  due to a $12.3  million  increase in net outbound  roaming  expenses;
maintenance,  utility and cell site expenses were $15.6 million in 1998 compared
to $13.8 million in 1997.

Marketing and selling  expenses  increased  $10.2 million,  or 25%, in 1998. The
increase was  primarily  due to a 25%  increase in the number of gross  customer
activations  (excluding  acquisitions and  divestitures) to 205,000 in 1998 from
164,000 in 1997. Cost per gross customer activation was $305 in 1998 and $327 in
1997.

Cost of equipment  sold  increased  $2.6 million,  or 15%, in 1998. The increase
reflects a rise in the number of  cellular  telephones  sold in 1998.

General and administrative  expenses  increased $18.4 million,  or 39%, in 1998,
primarily related to the increase in customers served.

Operating cash flow increased $27.0 million,  or 37%, to $100.6 million in 1998,
and operating cash flow margins totaled 35.8% in 1998 and 34.7% in 1997.

Depreciation expense increased $18.2 million, or 80%, in 1998,  reflecting a 35%
increase in average fixed asset  balances and a reduction in the useful lives of
certain assets.

Operating income before minority share totaled $50.1 million in 1998 compared to
$42.2 million in 1997, a 19% increase.  The operating income margin decreased to
17.8% in 1998 from  19.8% in 1997.  The  improvement  in  operating  income  was
primarily   the  result  of  increased   revenues   and   improved   operational
efficiencies.  The reduction in operating margin in 1998 reflects an increase in
depreciation expense.

Investment income decreased $9.9 million,  or 55%, in 1998 due to the effects of
the sales of certain  minority  interests  to AirTouch in 1998 and the  exchange
transaction  with  BellSouth  in  1997.  Gain  on  sale of  cellular  and  other
investments  totaled  $9.8  million  in 1998 and  $8.2  million  in 1997.  Total
interest expense  increased $3.2 million,  or 48%, in 1998.  Interest expense in
1998 is primarily  related to LYONs ($4.0 million) and the Notes ($5.4 million).
Interest  expense  in  1997  is  primarily  related  to  LYONs  ($3.8  million),
borrowings under vendor financing agreements ($1.7 million) and borrowings under
the  Revolving  Credit  Agreement  with TDS ($1.0  million).  Income tax expense
totaled $24.3 million in 1998 and $25.5 million in 1997. In 1998 and 1997,  $3.9
million and $5.3 million of income tax expense,  respectively,  related to gains
on sales of cellular interests.

Net income totaled $32.8 million in 1998 compared to $31.7 million in 1997. Both
net income and earnings per share in 1998 reflect improved operating results and
an  increase in gains on the sales of cellular  interests,  partially  offset by
increased interest expense and reduced

                                      -10-

<PAGE>



investment  income. A summary of the after-tax effect of gains on net income and
earnings per share is shown below.

<TABLE>
<CAPTION>
                                                    Three Months Ended June 30,
                                                    ---------------------------
                                                            1998         1997
                                                            ----         ----
                                (Dollars in thousands, except per share amounts)
<S>                                                    <C>           <C>       
Net income before after-tax effects of gains           $   26,943    $   28,781
Add: After-tax effects of gains                             5,842         2,911
                                                       ----------    ----------
Net income as reported                                 $   32,785    $   31,692
                                                       ==========    ==========
Earnings per share before after-tax effects of gains   $      .31    $      .33
Add: After-tax effects of gains                               .07           .04
                                                       ----------    ----------
Earnings per share as reported                         $      .38    $      .37
                                                       ==========    ==========
</TABLE>

FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------

The Company  operates a capital-  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further increases in cellular
units in service,  revenues,  operating cash flow and cell sites as it continues
its growth  strategy.  Operating cash flow may fluctuate from quarter to quarter
depending on the seasonality of each of these growth factors.

Cash flows from operating  activities provided $100.9 million in 1998 and $103.2
million in 1997.  Operating cash flow provided $179.0 million in 1998 and $127.2
million in 1997.  Cash flows from other  operating  activities  (investment  and
other income, interest expense,  changes in working capital and changes in other
assets and  liabilities)  required  $78.1  million in 1998 and $24.0  million in
1997, primarily reflecting increases in income taxes and interest paid.

Cash flows from financing  activities required $1.2 million in 1998 and provided
$47.2 million in 1997. In 1997,  borrowings under the Revolving Credit Agreement
with TDS provided $60.3 million,  primarily for  acquisitions  and to pay income
taxes, while repayments of debt under vendor financing agreements required $11.7
million.

Cash flows from investing  activities  required $50.9 million in 1998 and $163.0
million in 1997.  Cash  required for  property,  plant and  equipment and system
development  expenditures  totaled  $137.0 million in 1998 and $161.1 million in
1997,  financed  primarily with internally  generated cash and the proceeds from
the sales of cellular  interests.  These  expenditures  primarily  represent the
construction  of 102 and 163 cell  sites in 1998 and  1997,  respectively,  plus
other plant  additions  and costs  related to the  development  of the Company's
office systems.  The Company received net cash proceeds  totaling $120.2 million
in 1998 and $21.4 million in 1997 related to sales of cellular  interests.  Cash
distributions  from  cellular  entities  in which the  Company  has an  interest
provided $11.9 million in 1998 and $21.8 million in 1997.  Acquisitions required
$43.6 million in 1998 and $36.6 million in 1997.

Anticipated  capital  requirements  for 1998  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1998 is approximately $330 million,  primarily for new cell
sites to expand and enhance the

                                      -11-

<PAGE>



Company's coverage in its service areas and for the enhancement of the Company's
office systems.


Acquisitions and Divestitures
- -----------------------------

The Company  assesses  its  cellular  holdings  on an ongoing  basis in order to
maximize the benefits  derived from  clustering  its markets.  As the  Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures of managed and investment  interests.  Over the past few years, the
Company has completed  exchanges of controlling  interests in its less strategic
markets  for  controlling  interests  in markets  which  better  complement  its
clusters.  The Company has also completed outright sales of other less strategic
markets.  The proceeds  from these sales have been used to further the Company's
growth.

In the first six months of 1998, the Company acquired majority  interests in two
markets and minority  interests in several markets,  representing  432,000 pops,
for a total consideration of $57.6 million. The consideration  consisted of cash
and approximately 46,000 USM Common Shares.

In the first six months of 1997, the Company acquired a majority interest in one
market and several minority  interests,  representing  246,000 pops, for a total
consideration of $36.6 million.  The consideration  consisted of cash borrowings
under the Revolving Credit Agreement with TDS.

In the  first  half of 1998,  the  Company  divested  minority  interests  in 12
markets,  representing  approximately  936,000  pops.  In exchange,  the Company
received  approximately  4.1  million  shares  of  AirTouch  stock  and cash and
receivables  totaling $120.5 million.  Approximately  $28.7 million of the total
cash received was pursuant to a contract  right  termination  agreement  entered
into between the Company and TDS.  This  agreement  was related to two interests
which were sold directly by TDS to AirTouch and which were to be acquired by the
Company  as part of a June 1996  agreement  between  the  Company  and TDS.  The
contract right  termination  agreement enabled the Company to receive cash equal
to the value of the gain the Company  would have  realized had it purchased  the
interests from TDS and sold them to AirTouch under terms similar to those in the
agreement between TDS and AirTouch.

In the first half of 1997,  the Company  sold a majority  interest in one market
partition  and a minority  interest in one other  market,  representing  143,000
pops.  The Company  received  cash and  receivables  totaling  $22.7  million as
consideration for these sales.

As of June 30,  1998,  the Company had  agreements  pending to acquire  majority
interests  in  three  markets,  representing  603,000  pops,  for  consideration
totaling $77.0 million, primarily consisting of cash. Also at June 30, 1998, the
Company had an  agreement  pending to divest a majority  interest in one market,
representing  262,000 pops,  for a total  consideration  of $35.2  million.  The
Company expects these transactions to be completed by the end of 1998.

Liquidity
- ---------

The Company  anticipates that the aggregate resources required for the remainder
of 1998 will  include  approximately  $193  million  for  capital  spending  and
approximately  $77  million to  complete  pending  acquisitions.  The Company is
generating substantial cash from its operations

                                      -12-

<PAGE>



and  anticipates   financing  its  capital  spending  for  1998  primarily  with
internally  generated  cash,  proceeds  from the sale of cellular  interests and
short-term borrowings.  The Company had $63 million of cash and cash equivalents
at June 30, 1998 and expects to receive approximately $35 million from a pending
divestiture.  Additionally,  the Company has the entire $500  million  remaining
under  its  Revolving   Credit   Facility  to  meet  any  short-term   borrowing
requirements.

Management  believes  that the  Company's  operating  cash flows and  sources of
external financing,  including the  above-referenced  Revolving Credit Facility,
provide  substantial  financial  flexibility  for the  Company  to meet both its
short- and long-term  needs. The Company also currently has access to public and
private capital markets to help meet its long-term  financing needs. The Company
anticipates  issuing debt and equity  securities only when capital  requirements
(including acquisitions), financial market conditions and other factors warrant.

TDS Tracking Stock Proposal
- ---------------------------

On December 17, 1997,  the Company  received an offer from TDS to acquire all of
the issued  Common  Shares of the Company  which TDS does not own  pursuant to a
merger (the "USM Merger"), in exchange for a TDS tracking stock which tracks the
performance  of the Company.  The  Company's  Board of Directors  appointed  Mr.
Paul-Henri  Denuit,  an  independent  director  of  the  Company,  to a  special
committee  (the "Special  Committee")  of the Board to consider this offer.  The
Special  Committee  retained  the firm of Lazard  Freres & Co. LLC as  financial
advisor and Squire,  Sanders & Dempsey  L.L.P.  as legal  advisor to the Special
Committee.  The Special Committee and its  representatives  have conducted a due
diligence review and have held meetings with  representatives of TDS relating to
the TDS offer.  TDS is  attempting  to seek to negotiate  an agreement  with the
Special Committee to acquire the Company's Common Shares that it does not own on
mutually  acceptable  terms.  At this time,  there is no  agreement  between the
Company and TDS relating to the TDS offer and there can be no assurance  that an
agreement will be reached with respect to the USM Merger.


PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR CAUTIONARY 
STATEMENT

This Management's Discussion and Analysis of Results of Operations and Financial
Condition  and other  sections of this  Annual  Report to  Shareholders  contain
"forward-looking"  statements  as defined in the Private  Securities  Litigation
Reform  Act of 1995,  that are  based on  current  expectations,  estimates  and
projections.  Statements  that are not historical  facts,  including  statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements  contain potential risks and uncertainties;  therefore,  actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
markets  in  which  the  Company   operates;   advances  in   telecommunications
technology;  changes in the telecommunications  regulatory environment;  pending
and  future  litigation;  availability  of  future  financing;  start-up  of PCS
operations;   and  unanticipated   changes  in  growth  in  cellular  customers,
penetration  rates,  churn rates and the mix of products and services offered in
the Company's markets.  Readers should evaluate any statements in light of these
important factors.

                                      -13-

<PAGE>


<TABLE>

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               --------------------------------------------------- 
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      -------------------------------------
                                    Unaudited
                                    ---------
<CAPTION>

                                                         Three Months Ended          Six Months Ended
                                                               June 30,                   June 30,
                                                      ----------------------    ---------------------- 
                                                          1998         1997         1998        1997
                                                      ---------    ---------    ---------    ---------
                                                      (Dollars in thousands, except per share amounts)
<S>                                                   <C>          <C>          <C>          <C>
OPERATING REVENUES
    Service                                           $ 280,931    $ 212,394    $ 517,275    $ 391,979
    Equipment sales                                       9,177        5,185       17,990       10,184
                                                      ---------    ---------    ---------    --------- 
        Total Operating Revenues                        290,108      217,579      535,265      402,163
                                                      ---------    ---------    ---------    ---------
OPERATING EXPENSES
    System operations                                    52,367       38,048       89,310       69,277
    Marketing and selling                                51,328       41,088      101,329       78,890
    Cost of equipment sold                               20,357       17,763       41,105       35,757
    General and administrative                           65,477       47,095      124,520       91,048
    Depreciation                                         40,878       22,722       76,798       44,231
    Amortization of intangibles                           9,564        8,709       18,911       17,361
                                                      ---------    ---------    ---------    ---------
        Total Operating Expenses                        239,971      175,425      451,973      336,564
                                                      ---------    ---------    ---------    ---------
OPERATING INCOME BEFORE
  MINORITY SHARE                                         50,137       42,154       83,292       65,599
Minority share of operating income                       (1,513)      (4,383)      (2,695)      (7,248)
                                                      ---------    ---------    ---------    ---------

OPERATING INCOME                                         48,624       37,771       80,597       58,351
                                                      ---------    ---------    ---------    ---------

INVESTMENT AND OTHER INCOME
    Investment income                                     8,102       18,040       20,890       36,423
    Amortization of licenses related to investments        (226)        (536)        (559)      (1,068)
    Interest income                                       1,607          958        3,267        1,583
    Other (expense), net                                 (1,079)        (729)      (2,806)      (1,782)
    Gain on sale of cellular and other investments        9,767        8,237      189,759        8,237
                                                      ---------    ---------    ---------    ---------
        Total Investment and Other Income                18,171       25,970      210,551       43,393
                                                      ---------    ---------    ---------    ---------
INCOME BEFORE INTEREST
  AND INCOME TAXES                                       66,795       63,741      291,148      101,744

INTEREST EXPENSE

    Interest expense - other                              9,760        5,564       19,888       11,167
    Interest expense - affiliate                             --        1,014           --        1,014
                                                      ---------    ---------    ---------    ---------
        Total Interest Expense                            9,760        6,578       19,888       12,181
                                                      ---------    ---------    ---------    ---------
INCOME BEFORE INCOME TAXES                               57,035       57,163      271,260       89,563
Income tax expense                                       24,250       25,471      108,723       39,403
                                                      ---------    ---------    ---------    ---------
NET INCOME                                            $  32,785    $  31,692    $ 162,537    $  50,160
                                                      =========    =========    =========    =========
WEIGHTED AVERAGE COMMON
  AND SERIES A COMMON SHARES (000s)                      87,342       86,177       87,290       86,163
EARNINGS PER COMMON AND
  SERIES A COMMON SHARE-BASIC                         $     .38    $     .37    $    1.86    $     .58
                                                      =========    =========    =========    =========

EARNINGS PER COMMON AND SERIES A
  COMMON SHARE ASSUMING-DILUTED                       $     .38    $     .37    $    1.86    $     .58
                                                      =========    =========    =========    =========



<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -14-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               --------------------------------------------------- 
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      ------------------------------------- 
                                    Unaudited
                                    ---------
<CAPTION>
                                                            Six Months Ended                                                        
                                                                June 30,
                                                          ---------------------
                                                             1998       1997
                                                          ---------   ---------
                                                         (Dollars in thousands)
<S>                                                       <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                             $ 162,537   $  50,160
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                        95,709      61,592
        Deferred taxes                                       66,057      12,497
        Investment income                                   (20,890)    (36,423)
        Gain on sale of cellular and other investments     (189,759)     (8,237)
        Minority share of operating income                    2,695       7,248
        Other noncash expense                                11,555      11,019
        Change in accounts receivable                       (14,663)    (17,284)
        Change in accounts payable                               19      10,432
        Change in accrued taxes                             (11,942)      7,320
        Change in accrued interest                              310         425
        Change in unearned revenue                            1,994       4,717
        Change in other assets and liabilities               (2,724)       (305)
                                                          ---------    --------
                                                            100,898     103,161
                                                          ---------    --------
CASH FLOWS FROM FINANCING ACTIVITIES
   Repayment of vendor financing                                 --     (11,718)
   Borrowings from Revolving Credit Facility                 47,000          --
   Repayment of Revolving Credit Facility                   (47,000)         --
   Change in Revolving Credit Agreement - TDS                    --      60,303
   Change in notes payable                                   (1,302)         --
   Common Shares issued                                       1,877       1,394
   Capital (distributions) to minority partners              (1,753)     (2,792)
                                                          ---------    --------
                                                             (1,178)     47,187
                                                          ---------    --------
CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment              (115,967)   (144,097)
   System development costs                                 (21,025)    (16,961)
   Investments in and advances to investment entities        (3,561)     (6,219)
   Distributions from investment entities                    11,890      21,823
   Proceeds from sale of cellular and other investments     120,244      21,384
   Acquisitions, excluding cash acquired                    (43,643)    (36,606)
   Other investments                                            409      (1,163)
   Change in temporary cash and marketable
      non-equity securities                                     795      (1,208)
                                                           --------    --------
                                                            (50,858)   (163,047)
                                                          ---------    --------
NET (DECREASE) INCREASE IN CASH AND
   CASH EQUIVALENTS                                          48,862     (12,699)

CASH AND CASH EQUIVALENTS-
   Beginning of period                                       13,851      14,377
                                                          ---------   ---------
   End of period                                          $  62,713   $   1,678
                                                          =========   =========

<FN>
       The accompanying notes to consolidated financial statements are an
                       integral part of these statements.
</FN>
</TABLE>

                                      -15-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                      ASSETS
                                      ------

<CAPTION>
                                              (Unaudited)
                                             June 30, 1998   December 31, 1997
                                           ----------------  -----------------
                                                  (Dollars in thousands)
<S>                                            <C>          <C>
CURRENT ASSETS
   Cash and cash equivalents
      General funds                            $   20,905   $   13,851
      Affiliated cash equivalents                  41,808           --
                                               ----------   ----------
                                                   62,713       13,851
   Temporary cash investments                         293          218
   Accounts receivable
      Customers                                    95,903       81,387
      Roaming                                      39,578       30,689
      Affiliates                                       53          170
      Other                                         8,600       17,536
   Inventory                                        9,936       11,836
   Prepaid expenses                                11,225       15,714
   Other current assets                             3,440        3,963
                                              -----------   ----------
                                                  231,741      175,364
                                              -----------   ----------
PROPERTY, PLANT AND EQUIPMENT
   In service and under construction            1,267,882    1,212,575
   Less accumulated depreciation                  327,646      272,322
                                              -----------   ----------
                                                  940,236      940,253
                                              -----------   ----------
INVESTMENTS
   Licenses, net of accumulated amortization    1,191,922    1,150,924
   Cellular entities                               90,428      128,810
   Notes and interest receivable                   15,047       10,673
   Marketable equity securities                   239,416           --
   Marketable non-equity securities                    --          870
                                              -----------   ----------
                                                1,536,813    1,291,277
                                              -----------   ----------
DEFERRED CHARGES
   System development costs,
       net of accumulated amortization             95,708       78,306
   Other, net of accumulated amortization          33,168       23,716
                                              -----------   ----------
                                                  128,876      102,022
                                              -----------   ----------
   Total Assets                               $ 2,837,666   $2,508,916
                                              ===========   ==========



<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -16-

<PAGE>



<TABLE>
               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
               ---------------------------------------------------   
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------ 
<CAPTION>
                                                        (Unaudited)
                                                       June 30, 1998  December 31, 1997
                                                       -------------  -----------------
                                                          (Dollars in thousands)
<S>                                                      <C>          <C>
CURRENT LIABILITIES
   Notes payable                                         $       --   $    1,302
   Accounts payable
      Affiliates                                              1,752        2,466
      Other                                                 129,083      101,263
   Accrued taxes                                             29,976       41,606
   Accrued interest                                           7,066        6,534
   Accrued compensation                                      10,851        9,112
   Customer deposits and deferred revenues                   23,099       21,019
   Other current liabilities                                 15,616       20,934
                                                         ----------   ----------
                                                            217,443      204,236

LONG-TERM DEBT
   6% zero coupon convertible debentures                    273,290      265,330
   7.25% unsecured notes                                    250,000      250,000
                                                         ----------   ----------
                                                            523,290      515,330
                                                         ----------   ----------
DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability                        186,723      100,725
   Other                                                      4,977        5,397
                                                         ----------   ----------
                                                            191,700      106,122
                                                         ----------   ----------
MINORITY INTEREST                                            41,681       53,908
                                                         ----------   ----------

COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share                     54,340       54,232
   Series A Common Shares, par value $1 per share            33,006       33,006
   Additional paid-in capital                             1,319,231    1,285,530
   Net unrealized gain on marketable equity securities       37,886           --
   Retained earnings                                        419,089      256,552
                                                         ----------   ----------
                                                          1,863,552    1,629,320
                                                         ----------   ----------
   Total Liabilities and Shareholders' Equity            $2,837,666   $2,508,916
                                                         ==========   ==========


<FN>
                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.
</FN>
</TABLE>

                                      -17-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.    The consolidated  financial  statements included herein have been prepared
      by the Company,  without audit,  pursuant to the rules and  regulations of
      the Securities and Exchange  Commission.  Certain information and footnote
      disclosures   normally  included  in  financial   statements  prepared  in
      accordance  with  generally  accepted  accounting   principles  have  been
      condensed or omitted pursuant to such rules and regulations,  although the
      Company believes that the disclosures are adequate to make the information
      presented  not  misleading.   It  is  suggested  that  these  consolidated
      financial   statements  be  read  in  conjunction  with  the  consolidated
      financial  statements  and the notes  thereto  included  in the  Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present fairly the financial position as of June 30, 1998 and December 31,
      1997,  and the  results  of  operations  and cash flows for the six months
      ended June 30, 1998 and 1997. The results of operations for the six months
      ended  June 30,  1998 and  1997,  are not  necessarily  indicative  of the
      results to be expected for the full year.

2.    The Company adopted Statement of Financial  Accounting  Standards ("SFAS")
      No. 128, "Earnings per Share," effective  December 31, 1997.  Earnings per
      Common  Share for 1997 have been  restated  to conform  to current  period
      presentation.  The  adoption of SFAS No. 128 had no effect on Earnings per
      Common Share - Basic and increased  Earnings per Common  Share-Diluted  by
      $.01 for 1997.

      The amounts used in computing  Earnings per Common Share and the effect on
      income  and the  weighted  average  number of Common  and  Series A Common
      Shares of dilutive potential common stock are as follows:

<TABLE>
<CAPTION>
                                                  Three Months Ended   Six Months Ended
                                                        June 30,            June 30,
                                                  ------------------  ------------------
                                                   1998        1997      1998       1997
                                                   ----        ----      ----       ----
                                                           (Dollars in thousands)

<S>                                              <C>        <C>        <C>        <C>
Net Income used in Earnings Per
   Share-Basic and Diluted                       $ 32,785   $ 31,692   $162,537   $ 50,160
                                                 ========   ========   ========   ========

Weighted average number of Common
   Shares used in Earnings Per Share-Basic         87,342     86,177     87,290     86,163
Effect of Dilutive Securities:
   Stock Options and Stock Appreciation Rights         40         48         49         49
                                                 --------   --------   --------   --------
Weighted Average Number of Common
   Shares used in Earnings Per Share-Diluted       87,382     86,225     87,339     86,212
                                                 ========   ========   ========   ========
</TABLE>



                                      -18-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




        Earnings  per  Common  and  Series A Common  Share for the three and six
        months ended June 30, 1998,  contain  significant income amounts related
        to gains on the sale of cellular and other  investments.  Excluding  the
        after-tax  effect of these gains,  basic and diluted  earnings per share
        was $.31 for the three  months ended June 30, 1998 and basic and diluted
        earnings per share was $.53 for the six months ended June 30, 1998.

3.      Assuming that acquisitions  accounted for as purchases during the period
        January 1, 1997,  to June 30, 1998,  had taken place on January 1, 1997,
        pro forma results of operations would have been as follows:

<TABLE>
<CAPTION>
                                                              Six Months Ended
                                                                  June 30,
                                                             -------------------
                                                               1998       1997
                                                             --------   --------
                                                          (Dollars in thousands,
                                                       except per share amounts)

<S>                                                          <C>        <C>    
Service Revenues                                             $518,209   $426,288
Equipment Sales                                                18,014     14,015
Interest Expense (including cost to finance acquisitions)      19,889     13,223
Net Income                                                    162,693     58,638
Earnings per Common and Series A Common Share-Basic              1.86        .67
Earnings per Common and Series A Common Share-Diluted            1.86        .67
</TABLE>

4.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first six months of 1998 and 1997. In conjunction with these acquisitions,
      the following assets were acquired,  liabilities assumed and Common Shares
      issued.
<TABLE>
<CAPTION>
                                                           Six Months Ended
                                                                June 30,
                                                       ------------------------
                                                         1998            1997
                                                       --------        --------
                                                        (Dollars in thousands)

<S>                                                    <C>             <C>   
Property, plant and equipment                          $  5,447        $     --
Cellular licenses                                        27,563          36,719
Decrease in equity-method investment
   in cellular interests                                 (4,222)             --
Decrease in minority investments                         13,168              --
Other assets and liabilities,
   excluding cash acquired                                2,990            (113)
Common Shares issued                                     (1,303)             --
                                                       --------        --------
Decrease in cash due to acquisitions                   $ 43,643        $ 36,606
                                                       ========        ========
</TABLE>



                                      -19-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




        The following  summarizes certain noncash  transactions and interest and
income taxes paid.


<TABLE>
<CAPTION>
                                                           Six Months Ended
                                                              June 30,
                                                       -------------------------
                                                         1998              1997
                                                       -------           -------
                                                         (Dollars in thousands)

<S>                                                    <C>               <C>    
Interest paid                                          $ 9,313           $ 4,105
Income taxes paid                                       61,302            22,810
Noncash interest expense                                 7,960             7,651
</TABLE>

5.      Gain on sale of cellular and other investment in 1998 primarily reflects
        gains recorded on the sale of the Company's minority interests in twelve
        markets and on cash received  from TDS pursuant to an agreement  between
        the Company and TDS.

6.      In 1998, the Company adopted Statement of Financial Accounting Standards
        No. 130,  "Reporting  Comprehensive  Income,"  ("SFAS No.  130"),  which
        requires companies to report all of the changes in shareholder's equity,
        except those  resulting  from  investment by owners or  distribution  to
        owners  ("Comprehensive  Income").  The Company's  Comprehensive  Income
        includes  Net  Income  and  Unrealized  Gains  from  Marketable   Equity
        Securities  that are classified as  "available-for-sale".  The following
        table summarizes the Company's Comprehensive Income.


<TABLE>
<CAPTION>
                                         Three Months Ended   Six Months Ended
                                              June 30,            June 30,
                                       -------------------   -------------------
                                         1998       1997      1998       1997
                                       -------    --------   --------   --------
                                                 (Dollars in thousands)

<S>                                    <C>        <C>        <C>        <C>     
Net Income                             $ 32,785   $ 31,692   $162,537   $ 50,160

Other Comprehensive Income-
   Unrealized gains on securities, 
   net of tax of $20,443                 37,886         --     37,886         --
                                       --------   --------   --------   --------

Comprehensive Income                   $ 70,671   $ 31,692   $200,423   $ 50,160
                                       ========   ========   ========   ========
</TABLE>




                                      -20-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




7.      On January 30, 1998 and April 6, 1998,  the Company  completed  sales in
        which the Company received  certain  marketable  equity  securities (see
        note 5). At June 30, 1998, these noncurrent marketable equity securities
        are  carried  at the lower of cost  ($181.1  million)  or  market  value
        ($239.4 million) resulting in an unrealized gain of $37.9 million net of
        taxes  ($20.4  million).  The  market  value for the  marketable  equity
        securities is based on quoted market prices.

















                                      -21-

<PAGE>



                           PART II. OTHER INFORMATION
                           --------------------------

Item 4.  Submission of Matters to a Vote of Security-Holders.
- -------------------------------------------------------------

        At the Annual Meeting of  Shareholders of USM, held on May 13, 1998, the
following number of votes were cast for the matters indicated:

1.a.    Election  of one Class II  director  of the  Company  by the  holders of
        Series A Common Shares:

<TABLE>
<CAPTION>
                                                                Broker
        Nominee                  For         Withhold          Non-Vote
- --------------------------------------------------------------------------------
        <S>                  <C>               <C>                <C>
        Murray L. Swanson    330,058,770       -0-                -0-
</TABLE>

1.b.  Election  of one Class II director of the Company by the holders of Common
Shares:

<TABLE>
<CAPTION>
                                                               Broker
        Nominee                For           Withhold         Non-Vote
- --------------------------------------------------------------------------------
        <S>                 <C>               <C>               <C>
        Paul Henri-Denuit   51,443,590        92,870            -0-
</TABLE>

1.c.  Election of one Class III  director of the Company by the holder of Common
Shares:

<TABLE>
<CAPTION>
                                                               Broker
        Nominee                For           Withhold         Non-Vote
- --------------------------------------------------------------------------------
        <S>                 <C>               <C>               <C>
        J. Samuel Crowley   51,443,624        92,836            -0-
</TABLE>

2. Proposal to approve the Company's 1998 Long-Term Incentive Program:

<TABLE>
<CAPTION>
                                                                       Broker
                                For          Against    Abstain       Non-Vote
                             -------------------------------------------------
        <S>                  <C>             <C>         <C>             <C>
        Series A
          Common Shares      330,058,770        -0-         -0-          -0-

        Common Shares         51,176,812     347,101     12,547          -0-
                             -----------     -------     ------          ---

             Total           381,235,582     347,101     12,547          -0-
                             ===========     =======     ======          ===
</TABLE>

3.      Proposal to Ratify the Selection of Arthur  Andersen LLP as  Independent
        Public Accountants for 1998:
                                                                         
<TABLE>
<CAPTION>
                                                                         Broker
                               For         Against        Abstain       Non-Vote
                            ---------------------------------------------------- 
        <S>                 <C>             <C>            <C>              <C>
        Series A  
          Common Shares     330,058,770        -0-            -0-           -0-

        Common Shares        51,176,812     347,101        12,547           -0-
                            -----------     -------        ------           ---

             Total          381,235,582     347,101        12,547           -0-
                            ===========     =======        ======           ===
</TABLE>


                                      -22-

<PAGE>


                           PART II. OTHER INFORMATION
                           -------------------------- 


Item 6.  Exhibits and Reports on Form 8-K.
- -----------------------------------------

    (a) Exhibits:

                      Exhibit 11 - Statement regarding  computation of per share
                      earnings is included herein as footnote 2 to the financial
                      statements.

                      Exhibit 12 - Statement regarding computation of ratios.

                      Exhibit 27 - Financial Data Schedule.


   (b) Reports on Form 8-K filed during the quarter ended June 30, 1998:

       No reports on Form 8-K were filed during the quarter ended June 30, 1998.















                                      -23-

<PAGE>



                                   SIGNATURES
                                   ----------


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                     UNITED STATES CELLULAR CORPORATION
                                     ----------------------------------
                                                (Registrant)





Date    August 10, 1998                      H. DONALD NELSON
     --------------------            -----------------------------------
                                     H. Donald Nelson
                                     President
                                     (Chief Executive Officer)


Date    August 10, 1998                      KENNETH R. MEYERS
     -------------------             -----------------------------------
                                     Kenneth R. Meyers
                                     Senior Vice President-Finance and Treasurer
                                     (Chief Financial Officer)


Date    August 10, 1998                      PHILLIP A. LORENZINI
     -------------------             -----------------------------------
                                     Phillip A. Lorenzini
                                     Controller
                                     (Principal Accounting Officer)



                                      -24-

<PAGE>






                                                                      Exhibit 12

<TABLE>
                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES




<CAPTION>
                                                              Six Months
                                                                 Ended
                                                             June 30, 1998
                                                           ----------------
                                                        (Dollars in thousands)
<S>                                                        <C>
EARNINGS
   Income from Continuing Operations before
     income taxes                                          $         271,260
      Add (Deduct):
        Minority Share of Cellular Losses                               (227)
        Earnings on Equity Method                                    (20,890)
        Distributions from Minority Subsidiaries                      11,468
                                                           -----------------
                                                           $         261,611
      Add fixed charges:
        Consolidated interest expense                                 17,855
        Deferred debt expense                                          2,033
        Interest Portion (1/3) of Consolidated
          Rent Expense                                                 2,862
                                                           -----------------
                                                           $         284,361
                                                           =================
FIXED CHARGES
   Consolidated interest expense                                      17,855
   Deferred debt expense                                               2,033
   Interest Portion (1/3) of Consolidated
      Rent Expense                                                     2,862
                                                           -----------------
                                                           $          22,750
                                                           =================

RATIO OF EARNINGS TO FIXED CHARGES                                     12.50
                                                           =================


   Tax-Effected Preferred Dividends                        $              --
   Fixed Charges                                                      22,750
                                                           -----------------
      Fixed Charges and Preferred Dividends                $          22,750

RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                             12.50
                                                           =================
</TABLE>





<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF UNITED STATES CELLULAR CORPORATION AS OF 
JUNE 30, 1998, AND FOR THE SIX MONTHS THEN ENDED, AND IS QUALIFIED IN ITS 
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.     
</LEGEND>
<MULTIPLIER>                                   1,000

       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-END>                                   JUN-30-1998
<CASH>                                            62,713
<SECURITIES>                                     239,416
<RECEIVABLES>                                    100,885
<ALLOWANCES>                                       4,982
<INVENTORY>                                        9,936
<CURRENT-ASSETS>                                 231,741
<PP&E>                                         1,267,882
<DEPRECIATION>                                   327,646
<TOTAL-ASSETS>                                 2,837,666
<CURRENT-LIABILITIES>                            217,443
<BONDS>                                          523,290
                                  0
                                            0
<COMMON>                                          87,346
<OTHER-SE>                                     1,776,206
<TOTAL-LIABILITY-AND-EQUITY>                   2,837,666
<SALES>                                           17,990
<TOTAL-REVENUES>                                 535,265
<CGS>                                             41,105
<TOTAL-COSTS>                                    451,973
<OTHER-EXPENSES>                                (210,551)
<LOSS-PROVISION>                                   8,997
<INTEREST-EXPENSE>                                19,888
<INCOME-PRETAX>                                  271,260
<INCOME-TAX>                                     108,723
<INCOME-CONTINUING>                              162,537
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                     162,537
<EPS-PRIMARY>                                       1.86
<EPS-DILUTED>                                       1.86
        


</TABLE>


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