UNITED STATES CELLULAR CORP
10-Q, 1999-08-13
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


 [X]      QUARTERLY REPORT  PURSUANT TO  SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended                     June 30, 1999
                               -------------------------------------------------
                                                        OR
 [ ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
For the transition period from                          to
                               -------------------------   ---------------------

                          Commission File Number 1-9712

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                       UNITED STATES CELLULAR CORPORATION


- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)

       Delaware                                        62-1147325
- -------------------------------            ------------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

             8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
             -------------------------------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (773) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                  Yes   X    No
                                     ------     -------
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

               Class                               Outstanding at July 30, 1999
- ------------------------------------               ----------------------------
    Common Shares, $1 par value                          54,462,836 Shares
Series A Common Shares, $1 par value                     33,005,877 Shares

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<PAGE>





                       UNITED STATES CELLULAR CORPORATION

                         2ND QUARTER REPORT ON FORM 10-Q


                                      INDEX




                                                                        Page No.

Part I.        Financial Information:

                  Management's Discussion and Analysis of
                  Results of Operations and Financial Condition           2-15

                  Consolidated Statements of Operations -
                  Three Months and Six Months Ended June 30, 1999 and 1998  16

                  Consolidated Statements of Cash Flows -
                  Six Months Ended June 30, 1999 and 1998                   17

                  Consolidated Balance Sheets -
                  June 30, 1999 and December 31, 1998                    18-19

                  Notes to Consolidated Financial Statements             20-23


Part II.       Other Information                                         24-25


Signatures                                                                  26




<PAGE>



                          PART I. FINANCIAL INFORMATION

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS

                             AND FINANCIAL CONDITION

RESULTS OF OPERATIONS
- ---------------------
Six Months Ended June 30, 1999 Compared to Six Months Ended June 30, 1998
- -------------------------------------------------------------------------

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets throughout the United States. USM is an
80.9%-owned subsidiary of Telephone and Data Systems, Inc. ("TDS").

USM owned either majority or minority cellular  interests in 182 markets at June
30, 1999,  representing 26,260,000 population equivalents ("pops"). USM included
the operations of 138 majority-owned and managed cellular markets,  representing
23.7 million pops, in  consolidated  operations  ("consolidated  markets") as of
June 30, 1999. Minority interests in 38 markets,  representing 2.5 million pops,
were  accounted  for using the equity  method and were  included  in  investment
income at that date. All other interests,  representing  less than 100,000 pops,
were  accounted  for using the cost method.  Following is a table of  summarized
operating data for USM's consolidated operations.
<TABLE>
<CAPTION>
                                          Six Months Ended or At June 30,
                                          -------------------------------
                                                  1999          1998
                                               --------      --------
<S>                                           <C>           <C>
Total market population (in thousands) (1)       24,683        24,136
Customers                                     2,364,000     1,922,000
Market penetration                                 9.58%         7.96%
Markets in operation                                138           136
Total employees                                   4,800         4,500
Cell sites in service                             2,163         1,864
Average monthly revenue per customer             $48.71        $47.50
Churn rate per month                                2.0%          1.8%
Marketing cost per gross customer addition    $     335     $     309

(1)  Calculated  using  Claritas   population   estimates  for  1998  and  1997,
     respectively.
</TABLE>

The growth in the  Company's  operating  income in the first six months of 1999,
which  includes  100% of the revenues and expenses of its  consolidated  markets
plus its corporate office  operations,  primarily  reflects  improvements in the
Company's  overall  operations  compared  to the first six  months of 1998.  The
improvements  resulted from growth in the  Company's  customer base and revenues
coupled with continuing economies of scale. Operating revenues,  driven by a 23%
increase in  customers  served,  rose  $151.7  million,  or 28%,  in 1999.  Cash
operating  expenses rose $97.7  million,  or 27%, in 1999.  Operating  cash flow
(operating  income plus depreciation and amortization  expense)  increased $53.9
million, or 30%, in 1999.  Depreciation and amortization expense increased $12.7
million,  or 13%, in 1999.  Operating income increased $41.3 million, or 50%, in
1999.


                                       -2-

<PAGE>



Investment and other income  increased  $65.3 million to $273.2 million in 1999,
due  primarily to an increase of $70.9 million in gains on sales of cellular and
other  investments  in the second  quarter of 1999,  partially  offset by a $7.1
million, or 34%, reduction in investment income.  Gains on sales of cellular and
other  investments  in 1999  primarily  resulted from the effect of the AirTouch
Communications,  Inc.  ("ATI")  merger with  Vodafone  Group plc ("VOD") in June
1999. As a result of the merger,  the Company  expects to receive  approximately
2.0 million VOD American Depositary Receipts ("ADRs") plus $36.9 million in cash
in  exchange  for its 4.1 million  ATI  shares,  which the  Company  received as
consideration for certain minority  interest  divestitures in 1998. In 1999, the
Company  recognized  in  earnings  a gain of $259.5  million  on the  difference
between its historical  basis in the ATI shares ($181.1  million) and the merger
date value of the VOD ADRs plus the cash to be received (an  aggregate of $440.6
million).  Gains on sales of cellular and other  investments  in 1998  primarily
resulted from the sale of certain minority interests to ATI.

Investment  income  declined in 1999 due to a decrease in the  aggregate  income
from the  markets  managed  by  others  in which the  Company  owned  investment
interests  in both  1998  and  1999.  Also  contributing  to the  decline  was a
reduction in the number of investment interests owned as a result of the sale of
minority interests to ATI in 1998.

Net income totaled $222.7 million in 1999, an increase of $60.2 million, or 37%,
from 1998.  Diluted  earnings per share  totaled  $2.54 in 1999,  an increase of
$.68, or 37%, from 1998. Net income in 1999 and 1998 was significantly  affected
by gains on the sales of  cellular  and  other  investments.  A  summary  of the
after-tax  effects of gains on net income and diluted earnings per share in each
period is shown below.

<TABLE>
<CAPTION>

                                                       Six Months Ended June 30,
                                                       -------------------------
                                                         1999            1998
                                                       -------          ------
                                                       (Dollars in thousands,
                                                      except per share amounts)
      <S>                                            <C>         <C>

      Net income before after-tax effects of gains   $  66,321   $       46,456
      Add:  After-tax effects of gains                 156,381          116,081
                                                     ---------   --------------
      Net income as reported                         $ 222,702   $      162,537
                                                     =========   ==============


      Earnings per share before after-tax effects
         of gains                                    $     .76   $          .53
      Add:  After-tax effects of gains                    1.78             1.33
                                                     ---------   --------------
      Diluted earnings per share as reported         $    2.54   $         1.86
                                                     =========   ==============
</TABLE>



Operating Revenues
- ------------------
Operating  revenues  totaled $686.9 million in 1999, up $151.7 million,  or 28%,
over 1998.  Service  revenues  primarily  consist  of: (i)  charges  for access,
airtime  and  value-added  services  provided  to  the  Company's  local  retail
customers who use the local systems  operated by the Company  ("local  retail");
(ii)  charges to  customers  of other  systems  who use the  Company's  cellular
systems when roaming  ("inbound  roaming");  and (iii) charges for long-distance
calls made on the Company's systems.  Service revenues totaled $663.7 million in
1999, up $146.4  million,  or 28%, over 1998.  The increase was primarily due to
the growing number of local retail

                                       -3-

<PAGE>



customers and also due to the increase in inbound  roaming minutes of use on the
Company's systems.

Average monthly service revenue per customer increased 3% to $48.71 in 1999 from
$47.50 in 1998.  The increase in average  monthly  service  revenue per customer
resulted  from  increases in minutes of use on the  Company's  systems from both
local  retail  customers  and  inbound  roamers.  While the  increase in inbound
roaming minutes of use was partially  offset by a decrease in revenue per minute
of use, monthly roaming revenue per Company customer increased 17%. The increase
in average  monthly  local  retail  minutes  of use was more than  offset by the
decline in revenue  per minute of use,  resulting  in a 3%  decrease  in monthly
local retail revenue per customer.

Monthly  local retail  minutes of use per customer  increased 10% to 112 in 1999
from 102 in 1998,  resulting  from the Company's  focus on  stimulating  overall
usage.  Also,  total  inbound  roaming  minutes  used on the  Company's  systems
increased  81% in 1999,  primarily  driven by the  introduction  of certain "one
rate"  programs  by other  wireless  companies  since the  second  half of 1998.
Wireless  customers who sign up for these programs are given price incentives to
roam, and many of those customers travel in the Company's markets,  thus driving
an increase in inbound roaming minutes. Management anticipates that the increase
in  minutes  of use will be slower in the  second  half of 1999 as the effect of
"one rate" programs becomes present in both periods of comparison.

Competitive  pressures  and the  Company's  increasing  use of pricing and other
incentive  programs to stimulate  overall usage resulted in decreases in average
local  retail  revenue  per minute of use during  1999.  The  Company's  average
inbound  roaming  revenue per minute of use also decreased  during 1999, in line
with the ongoing trend toward  reduced per minute prices for roaming  negotiated
between the Company and other wireless  operators.  Management  anticipates that
the  Company's  average  revenue  per  minute of use for both  local  retail and
inbound roaming revenues will continue to decline in the future,  reflecting the
continued effect of the previously mentioned factors.

Local retail revenue  increased  $79.7 million,  or 22%, in 1999.  Growth in the
Company's  customer base was the primary reason for the increase in local retail
revenue.  The number of  customers  increased  23% to 2,364,000 at June 30, 1999
from 1,922,000 at June 30, 1998.  Management  anticipates that overall growth in
the Company's customer base will be slower in the future,  primarily as a result
of an increase in the number of competitors in its markets.

Average monthly local retail revenue per customer  declined 3% to $32.88 in 1999
from $33.82 in 1998. Monthly local retail minutes of use per customer was 112 in
1999 and 102 in 1998. Average revenue per minute of use decreased as a result of
the pricing and other  incentive  programs stated  previously,  totaling $.29 in
1999 compared to $.33 in 1998.  The increase in monthly local retail  minutes of
use was driven by the Company's focus on designing  incentive  programs and rate
plans to stimulate overall usage.

Inbound roaming revenue increased $47.2 million,  or 46%, in 1999. The growth in
inbound  roaming  revenue in 1999 is affected by an increase in roaming  minutes
used on the Company's  systems and a decrease in revenue per minute.  The number
of minutes used by  customers  from other  wireless  systems when roaming in the
Company's  service  areas  increased  by 81% in 1999.  Average  inbound  roaming
revenue  per  minute  decreased  17%  in  1999,  due to the  downward  trend  in
negotiated rates. Both the increase in minutes of use and the decrease in

                                       -4-

<PAGE>



revenue  per minute of use were  significantly  affected  by certain  "one rate"
programs  offered by other  wireless  companies  beginning in the second half of
1998.  Monthly inbound roaming revenue per Company  customer  averaged $11.01 in
1999 and $9.45 in 1998.  The  increase in monthly  inbound  roaming  revenue per
Company customer is attributable to a larger increase in inbound roaming revenue
than in the Company's customer base.

Long-distance  revenue increased $19.6 million, or 44%, in 1999 as the volume of
long-distance  calls  billed by the Company  increased,  primarily  from inbound
roamers  using  the  Company's  systems  to make  long-distance  calls.  Monthly
long-distance revenue per customer averaged $4.67 in 1999 and $4.05 in 1998.

Equipment sales revenues  increased $5.2 million,  or 29%, in 1999. The increase
in  equipment  sales  revenues  reflect the 12%  increase in the number of gross
customer activations,  to 453,000 in 1999 from 403,000 in 1998, plus an increase
in the number of higher priced  dual-mode units and in the volume of accessories
sold.  Most of the gross  customer  activations  were  produced by the Company's
direct and retail distribution channels; activations from these channels usually
generate sales of cellular  telephone  units. The increase in sales of dual-mode
units is related to the Company's  ongoing  conversion of its systems to digital
coverage, which enables the Company to offer its customers more features, better
clarity  and  increased  roaming  capabilities.  The  increase  in the volume of
accessories  sold reflects an increased  emphasis on the sale of  accessories at
retail prices in the Company's retail locations.

Operating Expenses
- ------------------
Operating  expenses  totaled $562.4 million in 1999, up $110.4 million,  or 24%,
over 1998. System operations  expenses increased $31.0 million,  or 35%, in 1999
as a result of increases  in customer  usage  expenses,  costs  associated  with
serving the Company's  increased  number of customers and the growing  number of
cell sites within the Company's systems.  In total,  system operations costs are
expected to continue to increase as the number of customers using and the number
of cell sites within the Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers for the Company's  customers'  use of their  facilities as well as for
the Company's  inbound  roaming traffic on these  facilities.  Also included are
costs related to local interconnection to the landline network, toll charges and
expenses incurred by the Company when its customers use systems other than their
local  systems  ("outbound  roaming").  These  expenses  are offset  somewhat by
amounts the Company bills to its customers for outbound roaming.

Customer usage expenses  increased $25.2 million,  or 42%, in 1999. The increase
in 1999 is primarily  due to the 59% increase in net outbound  roaming  expense,
which has resulted from the Company offering its customers  increasingly  larger
service  footprints  in which  their  calls  are  billed at local  rates.  In an
increasing number of cases, these service areas include other operators' service
areas.  The  Company  pays  roaming  rates to the other  carriers  for calls the
Company's  customers make in these areas, while charging those customers a local
rate which is usually  lower than the roaming  rate.  Also  contributing  to the
increase in customer  usage  expenses in 1999 was a 25% rise in costs related to
the increase in minutes used on the Company's  systems.  Customer usage expenses
represented 13% of service revenues in 1999 and 11% in 1998.


                                       -5-

<PAGE>



Maintenance,  utility and cell site expenses increased $5.8 million,  or 19%, in
1999. The increase primarily reflects a 16% increase in the number of cell sites
in the Company's systems to 2,163 in 1999 from 1,864 in 1998.

Marketing  and  selling  expenses  increased  $20.4  million,  or 20%,  in 1999.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
corporate  marketing  department salaries and expenses;  local advertising;  and
public relations expenses. The increase was primarily due to the 12% rise in the
number of gross customer  activations  and a change in the Company's  brand name
and logo.  The  Company  changed  its brand  name and logo  from  United  States
Cellular(R) to U.S.  CellularSM  during the second quarter of 1999, and incurred
one-time  expenses to roll out new marketing  materials  and signage.  Marketing
cost per  gross  customer  activation,  which  includes  marketing  and  selling
expenses and losses on equipment  sales,  increased 8% to $335 in 1999 from $309
in 1998. The increase in cost per gross customer activation was primarily driven
by additional  advertising  expenses incurred to promote the Company's new brand
name and logo and to distinguish the Company's  service  offerings from those of
other competitors.  Also contributing were increased commissions and an increase
in losses on  equipment  sales in 1999.  The  increased  equipment  losses  were
primarily driven by the sale of more dual-mode units,  which on average generate
greater equipment losses than the sale of analog units.

Cost of equipment  sold increased  $12.0 million,  or 29%, in 1999. The increase
reflects the growth in unit sales related to the 12% increase in gross  customer
activations as well as the impact of selling more higher cost dual-mode units in
1999.  Also  contributing  to the  increase  was a  greater  volume  of sales of
accessories.

General and administrative  expenses  increased $34.4 million,  or 28%, in 1999.
These  expenses  include the costs of operating  the  Company's  local  business
offices and its  corporate  expenses  other than the corporate  engineering  and
marketing  departments.  The  increase  includes  the  effects of  increases  in
expenses  required to serve the growing customer base in existing markets and an
expansion of both local administrative office and corporate staff,  necessitated
by growth in the  Company's  business.  Also,  the Company  incurred  additional
start-up costs in 1999 related to its Communications Centers, which were created
to centralize certain customer service functions; incurred costs, which could no
longer be capitalized  beginning in January 1999, related to its conversion to a
new billing system; and incurred  additional costs by providing  dual-mode units
to customers  who migrated  from analog to digital rate plans.  Employee-related
expenses increased $15.2 million, or 27%, in 1999, primarily due to increases in
the number of customer service and administrative employees. Monthly general and
administrative  expenses per customer increased 2% to $11.66 in 1999 from $11.43
in 1998. General and administrative expenses represented 24% of service revenues
both in 1999 and 1998.

Operating cash flow increased $53.9 million,  or 30%, to $232.9 million in 1999.
The improvement was primarily due to substantial growth in customers and service
revenues and the effects of continued operational efficiencies on cash operating
expenses.  Operating  cash flow margins (as a percent of service  revenues) were
35.1% in 1999 and 34.6% in 1998.

Depreciation  expense  increased  $11.5  million,  or 15%, in 1999. The increase
reflects  rising  average  fixed asset  balances,  which  increased 17% in 1999.
Increased  fixed asset  balances in 1999  resulted from the addition of new cell
sites built to improve  coverage and capacity in the Company's  markets and from
upgrades to provide digital service in more of the Company's service areas.

                                       -6-

<PAGE>



Amortization of intangibles increased $1.2 million, or 6%, in 1999. The increase
in 1999  primarily  reflects a 5% increase in average  investment  in  licenses,
related to acquisitions completed since the first half of 1998.

Beginning  September 1, 1999,  the Company will begin  amortization  of deferred
system development costs related to its new billing and information systems over
a  seven-year  period.  Through  June 30,  1999,  the  Company  had  capitalized
approximately $118 million of costs related to these systems.

Operating Income
- ----------------
Operating  income  totaled $124.6 million in 1999, a 50% increase over 1998. The
operating income margin was 18.8% in 1999 and 16.1% in 1998. The improvements in
operating income and operating income margins in 1999 reflect increased revenues
resulting from growth in the number of customers served by the Company's systems
and  the  effect  of  continued  operational  efficiencies  on  total  operating
expenses.

The Company expects service revenues to continue to grow during the remainder of
1999; however,  management anticipates that average monthly revenue per customer
will decrease for the full year of 1999  compared to 1998,  despite the increase
in the first six months comparison,  as local retail and inbound roaming revenue
per minute of use decline, as the growth in inbound roaming minutes of use slows
and as the Company further  penetrates the consumer  market.  Additionally,  the
Company  expects  expenses to increase during the remainder of 1999 as it incurs
costs associated with both customer growth and fixed assets added.

Although service revenues increased 28% and average monthly revenue per customer
increased 3% in the first half of 1999,  management does not expect these trends
to  continue  throughout  1999 for the  reasons  stated  previously.  Management
continues to believe there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from  quarter to  quarter.  Additionally,  competitors  licensed to provide
personal  communications  services ("PCS") have initiated  service in certain of
the  Company's  markets  over the past three  years.  The  Company  expects  PCS
operators  to continue  deployment  of PCS in  portions of all of the  Company's
clusters   throughout   1999.   The  Company  has  increased  its   advertising,
particularly brand advertising,  since 1997 to promote its brand and distinguish
the  Company's  service  from  other  wireless  communications   providers.  The
Company's  management   continues  to  monitor  other  wireless   communications
providers'  strategies to determine how additional  competition is affecting the
Company's  results.  While the effects of additional  wireless  competition have
slowed customer growth in certain of the Company's  markets,  the overall effect
on the Company's total customer  growth to date has not been material.  However,
management  anticipates  that  customer  growth  will be  lower  in the  future,
primarily  as a result  of the  increase  in the  number of  competitors  in its
markets.

Investment and Other Income
- ---------------------------
Investment and other income totaled $273.2 million in 1999 and $207.9 million in
1998. Gain on sale of cellular and other investments totaled $260.7 in the first
half of 1999 primarily due to the ATI-VOD  merger.  Gain on sale of cellular and
other investments totaled $189.8 million in 1998

                                       -7-

<PAGE>



from  sales of the  Company's  investment  interests  in ten  markets,  and also
related to cash received  from TDS pursuant to an agreement  between the Company
and TDS.

Investment income was $13.8 million in 1999 compared to $20.9 million in 1998, a
34% decrease.  Investment income primarily represents the Company's share of net
income from the markets  managed by others that are  accounted for by the equity
method. The aggregate income from the markets in which the Company had interests
in both 1998 and 1999 decreased in 1999, reducing investment income.  Investment
income in 1999 was also  negatively  impacted  by the  divestitures  of  certain
minority  interests to ATI in the first half of 1998. See  "Financial  Resources
and Liquidity - Acquisitions and Divestitures" for further discussion of the ATI
transactions.

Interest and Income Taxes
- -------------------------
Interest  expense  totaled  $18.6  million in 1999  compared to $19.9 million in
1998. Interest expense in 1999 is primarily related to Liquid Yield Option Notes
("LYONs")  ($8.6  million);  the  Company's  7.25%  Notes  (the  "Notes")  ($9.2
million);  and the Company's  revolving  credit  facility with a series of banks
("Revolving Credit Facility") ($395,000). Interest expense in 1998 was primarily
related to LYONs ($8.1  million),  the Company's  7.25% Notes ($9.2 million) and
the Revolving Credit Facility ($760,000).

The  Company's  $250 million  principal  amount of 7.25% Notes are unsecured and
become due in August  2007.  Interest on the Notes is payable  semi-annually  on
February 15 and August 15 of each year.

The LYONs are zero coupon  convertible  debentures  which accrete interest at 6%
annually,  but do not require  current cash  payments of interest.  All accreted
interest is added to the outstanding  principal  balance on June 15 and December
15 of each year.

The Revolving Credit Facility is a seven-year  facility which was established in
1997.  Borrowings  under this facility accrue  interest at the London  InterBank
Offered  Rate  ("LIBOR")  plus 26.5 basis points (for a rate of 5.5% at June 30,
1999).  Interest and principal are due the last day of the borrowing  period, as
selected by the borrower, of either seven days or one, two, three or six months;
any   borrowings   made  under  the  facility  are   short-term  in  nature  and
automatically  renew  until they are  repaid.  The  Company  pays  facility  and
administrative  fees  totaling  $710,000 per year in addition to interest on any
borrowings;  these  fees  are  recorded  as  interest  expense.  Any  borrowings
outstanding  in  August  2004,  the  termination  date of the  Revolving  Credit
Facility,  are due and payable at that time along with any accrued interest. The
Company  borrowed and repaid  amounts  totaling $47 million during the first six
months of 1998; no borrowings were made during the first six months of 1999.

Income tax expense  was $156.4  million in 1999 and $108.7  million in 1998.  In
1999,  $104.3  million  of income  tax  expense  related to the gains due to the
ATI-VOD  merger in the  second  quarter.  In 1998,  $73.7  million of income tax
expense  related to the gains on sales of cellular  and other  investments.  The
overall  effective  tax rates were 41% in 1999 and 40% in 1998.  The increase in
1999's  effective  tax rate is  primarily  related to the nature of the gains on
sales of cellular interests in both years, which have varying tax rates.

TDS and the Company are parties to a Tax Allocation Agreement, pursuant to which
the Company is included in a  consolidated  federal income tax return with other
members of the TDS consolidated  group. For financial  reporting  purposes,  the
Company computes federal income

                                       -8-

<PAGE>



taxes as if it were filing a separate return as its own affiliated group and was
not included in the TDS group.

Net Income
- ----------
Net income totaled  $222.7  million in 1999 and $162.5 million in 1998.  Diluted
earnings per share was $2.54 in 1999 and $1.86 in 1998.  Net income and earnings
per share in 1999 and 1998 included  significant  after-tax gains,  representing
$156.4 million and $1.78 and $116.1  million and $1.33 per share,  respectively.
Excluding the after-tax  effect of these gains, net income would have been $66.3
million,  or $.76 per share,  in 1999 and $46.5 million,  or $.53 per share,  in
1998.

Three Months Ended 6/30/99 Compared to Three Months Ended 6/30/98
- -----------------------------------------------------------------
Operating  revenues  totaled  $361.0  million in the second  quarter of 1999, up
$70.8 million,  or 24%, over 1998.  Average monthly service revenue per customer
remained flat at $50.18 in the second  quarter of 1999 compared to $50.16 in the
same period of 1998 for reasons generally the same as the first half of 1999.

Revenues from local  customers' usage of the Company's  systems  increased $36.3
million,  or 18%, in 1999  primarily  due to the  increased  number of customers
served.  Average monthly local retail minutes of use per customer totaled 123 in
the  second  quarter of 1999  compared  to 109 in 1998.  Also,  as the number of
customers and amount of revenue earned  continued to grow,  average  revenue per
minute of use continued to decline.  As a result,  average  monthly local retail
revenue  per  customer  declined  5% to $33.76  in the  second  quarter  of 1999
compared to $35.39 in 1998. Inbound roaming revenue increased $22.4 million,  or
40%, in 1999.  Monthly inbound  roaming revenue per customer  averaged $11.39 in
1999 compared to $10.12 in 1998.

Long-distance  revenue increased $8.6 million,  or 34%, in 1999 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $4.85 in 1999 and $4.47 in 1998.

Equipment  sales revenue  reflects a 9% increase in the number of gross customer
activations,  to 224,000 in 1999 compared to 205,000 in 1998,  plus increases in
the number of dual-mode units sold and in the volume of accessories sold.

Operating  expenses  totaled  $288.5  million in the second  quarter of 1999, up
$48.5 million,  or 20%, over 1998.  System  operations  expenses  increased $9.3
million,  or 18%, in 1999 as a result of increased  customer  usage expenses and
costs  associated with  maintaining  16% more cell sites than in 1998.  Customer
usage expenses  increased $6.3 million in 1999,  primarily due to a $3.8 million
increase in cost of minutes  used;  maintenance,  utility and cell site expenses
increased $3.0 million in 1999.

Marketing and selling  expenses  increased  $12.1 million,  or 23%, in 1999. The
increase  was  primarily  due to a 9% increase  in the number of gross  customer
activations.  Cost per gross  customer  activation  was $351 in 1999 and $305 in
1998.

Cost of equipment  sold  increased  $7.3 million,  or 36%, in 1999. The increase
reflects a rise in the number of dual-mode  units sold in 1999, plus an increase
in the volume of accessories sold.

                                       -9-

<PAGE>



General and administrative  expenses  increased $13.9 million,  or 21%, in 1999,
primarily related to the increase in customers served.

Operating cash flow increased $28.3 million,  or 28%, to $128.9 million in 1999;
operating cash flow margins totaled 37.0% in 1999 and 35.8% in 1998.

Depreciation expense increased $5.8 million, or 14%, in 1999,  reflecting an 11%
increase in average fixed asset balances.

Operating  income  totaled  $72.5  million in 1999  compared to $50.1 million in
1998, a 45%  increase.  The operating  income margin  increased to 20.8% in 1999
from 17.8% in 1998. The  improvements in operating  income and operating  income
margin were primarily the result of increased revenues and improved  operational
efficiencies.

Investment  income  decreased  $886,000,  or 11%, in 1999 due to the decrease in
1999 in the aggregate income from the markets in which the Company had interests
in both 1998 and 1999.  Gain on sale of cellular and other  investments  totaled
$260.7  million  in 1999  and  $9.8  million  in 1998.  Total  interest  expense
decreased $369,000, or 4%, in 1999. Income tax expense totaled $135.4 million in
1999 and $24.2  million  in 1998.  In 1999 and  1998,  $104.3  million  and $3.9
million  of  income  tax  expense,  respectively,  related  to gains on sales of
cellular and other investments.

Net income  totaled  $194.9  million in 1999  compared to $32.8 million in 1998.
Both net income and earnings per share in both years were significantly affected
by gains on the sales of  cellular  and  other  investments.  A  summary  of the
after-tax  effect of gains on net income and diluted earnings per share is shown
below.
<TABLE>
<CAPTION>

                                               Three Months Ended June 30,
                                               ---------------------------
                                                  1999           1998
                                               -----------    ------------
                                                 (Dollars in thousands,
                                                except per share amounts)
<S>                                         <C>              <C>
Net income before after-tax effects of gain $       38,495   $       26,943
Add:  After-tax effects of gains                   156,381            5,842
                                            --------------   --------------
Net income as reported                      $      194,876   $       32,785
                                            ==============   ==============

Earnings per share before after-tax effects
   of gains                                 $          .44   $          .31
Add:  After-tax effects of gains                      1.78              .07
                                            --------------   --------------
Diluted earnings per share as reported      $         2.22   $          .38
                                            ==============   ==============
</TABLE>



FINANCIAL RESOURCES AND LIQUIDITY
- ---------------------------------
The  Company  operates a capital  and  marketing-intensive  business.  In recent
years, the Company has generated  operating cash flow and received cash proceeds
from  divestitures to fund most of its construction  costs and substantially all
of its operating expenses. The Company anticipates further increases in cellular
units in service, revenues,  operating cash flow and fixed asset additions as it
continues its growth strategy. Operating cash flow may fluctuate from quarter to
quarter depending on the seasonality of each of these growth factors.


                                      -10-

<PAGE>



Cash flows from operating  activities provided $165.1 million in 1999 and $100.9
million in 1998.  Operating cash flow provided $232.9 million in 1999 and $179.0
million in 1998.  Cash flows from other  operating  activities  (investment  and
other income,  interest  expense,  income taxes,  changes in working capital and
changes in other  assets and  liabilities)  required  $67.8  million in 1999 and
$78.1  million in 1998.  Income taxes and interest paid totaled $32.6 million in
1999 and $70.6 million in 1998.

Cash flows from financing  activities required $538,000 in 1999 and $1.2 million
in 1998.  In 1998,  the  Company  borrowed  and  repaid  $47  million  under the
Revolving Credit Facility.

Cash flows from investing  activities  required $113.5 million in 1999 and $50.9
million in 1998.  Cash  required for  property,  plant and  equipment and system
development  expenditures  totaled  $161.9 million in 1999 and $137.0 million in
1998.  In  both  periods,   these  expenditures  were  financed  primarily  with
internally   generated  cash.  These   expenditures   primarily   represent  the
construction of 98 and 102 cell sites in 1999 and 1998, respectively, plus other
plant  additions and costs related to the  development  of the Company's  office
systems.  In both periods,  other plant additions included  significant  amounts
related to the  replacement  of retired assets and the changeout of analog radio
equipment for digital  radio  equipment.  Acquisitions  required $8.1 million in
1999 and $43.6 million in 1998. The Company received net cash proceeds  totaling
$43.3  million in 1999 and $120.2  million in 1998  related to sales of cellular
interests. Cash distributions from cellular entities in which the Company has an
interest provided $12.7 million in 1999 and $11.9 million in 1998.

Anticipated  capital  requirements  for 1999  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1999 is approximately  $300 million,  to expand and enhance
the Company's  coverage in its service areas,  including the addition of digital
service  capabilities  to its systems to add capacity to meet the growing  usage
demand  from both the  Company's  customers  and  roamers,  and to  enhance  the
Company's office systems.

Acquisitions and Divestitures
- -----------------------------
The Company  assesses  its  cellular  holdings  on an ongoing  basis in order to
maximize the benefits  derived from  clustering  its markets.  As the  Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures  of  managed  and  investment  interests  along  with the  outright
purchases of  controlling  interests  which helped build the Company's  clusters
since  its  inception.  Over the past  few  years,  the  Company  has  completed
exchanges of controlling interests in its less strategic markets for controlling
interests in markets which better complement its clusters.  The Company has also
completed  outright  sales of other less  strategic  markets,  and has purchased
controlling  interests in markets which enhance its clusters.  The proceeds from
any sales have been used to further the Company's growth.

In the first  six  months  of 1999,  there  were no  completed  acquisitions  or
divestitures  of interests in consolidated  markets.  In the first six months of
1999, the Company acquired minority  interests in several markets,  representing
93,000 pops, for a total of $9.1 million in cash.

In the first six months of 1998, the Company acquired majority  interests in two
markets and minority  interests in several markets,  representing  432,000 pops,
for a total consideration of $57.6 million, consisting of cash and approximately
46,000 USM Common Shares.


                                      -11-

<PAGE>



In the first half of 1999,  the  Company  divested a  majority  interest  in one
market and a minority interest in another market, representing 406,000 pops, for
cash  totaling  $43.3  million.  The  majority  interest  was sold to  BellSouth
Corporation  as  part of the  exchange  which  was  substantially  completed  in
November 1997; therefore, no gain or loss was recorded on this sale.

In the  first  half of 1998,  the  Company  divested  minority  interests  in 12
markets,  representing  approximately  936,000  pops.  In exchange,  the Company
received  approximately 4.1 million shares of ATI stock and cash and receivables
totaling $120.5 million.  Approximately $28.7 million of the total cash received
was pursuant to a contract right termination  agreement entered into between the
Company and TDS. This  agreement  was related to two  interests  which were sold
directly by TDS to ATI and which were to be acquired by the Company as part of a
June 1996 agreement  between the Company and TDS. The contract right termination
agreement enabled the Company to receive cash equal to the value of the gain the
Company would have  realized had it purchased  the  interests  from TDS and sold
them to ATI under terms similar to those in the agreement between TDS and ATI.

As of June 30,  1999,  the Company had  agreements  pending to acquire  majority
interests in two markets plus minority interests in several markets in which the
Company currently has majority  interests,  representing  263,000 pops, for cash
consideration  totaling $42.0 million. The Company expects these acquisitions to
be completed during the last half of 1999.

Liquidity
- ---------
The Company  anticipates that the aggregate resources required for the remainder
of 1999 will  include  approximately  $138  million  for capital  spending.  The
Company is  generating  substantial  cash from its  operations  and  anticipates
financing its capital  spending for 1999  primarily  with  internally  generated
cash,  proceeds from the sales of cellular interests and short-term  borrowings.
The  Company had $103  million of cash and cash  equivalents  at June 30,  1999.
Additionally,  the entire balance of $500 million under the Company's  Revolving
Credit Facility is unused and remains available to meet any short-term borrowing
requirements.

Management  believes  that the  Company's  operating  cash flows and  sources of
external financing, including the Revolving Credit Facility, provide substantial
financial  flexibility  for the  Company to meet both its  short- and  long-term
needs.  The Company  also  currently  has access to public and  private  capital
markets to help meet its  long-term  financing  needs.  The Company  anticipates
issuing debt and equity  securities  only when capital  requirements  (including
acquisitions), financial market conditions and other factors warrant.

Market Risk
- -----------
The  Company is subject to market  rate risks due to  fluctuations  in  interest
rates and equity  markets.  All of the Company's  current debt is in the form of
long-term  fixed-rate  notes with original  maturities  ranging from seven to 20
years.  Accordingly,  fluctuations  in  interest  rates can lead to  significant
fluctuations in the fair value of such instruments.  The Company has not entered
into financial  derivatives to reduce its exposure to interest rate risks. There
have been no material  changes to the  Company's  outstanding  debt  instruments
since December 31, 1998.

The Company  maintains a  portfolio  of  available  for sale  marketable  equity
securities  which  resulted  from  acquisitions  and the  sale of  non-strategic
interests. The market value of these

                                      -12-

<PAGE>



investments,  principally VOD ADRs, amounted to $411.1 million at June 30, 1999.
A hypothetical 10% decrease in the price of these shares would result in a $41.1
million decline in the market value of the shares.

Year 2000 Issue
- ---------------
The Year 2000 issue  exists  because  many  computer  systems  and  applications
abbreviate  dates using only two digits  rather  than four  digits,  e.g.,  "98"
rather than "1998". Unless corrected,  this shortcut may cause problems when the
century date "2000" occurs.  On that date, some computer  operating  systems and
applications  and embedded  technology may recognize the date as January 1, 1900
instead of January 1, 2000.  If the Company  fails to correct any critical  Year
2000  processing  problems  prior to January 1, 2000,  the affected  systems may
either cease to function or produce  erroneous  data,  which could have material
adverse operational and financial consequences.

The  Company's  management  has  established a project team to address Year 2000
issues.  The  Company's  plan to address  the Year 2000 Issue  consists  of five
general  phases:  (i)  Awareness,  (ii)  Assessment,   (iii)  Renovation,   (iv)
Validation and (v) Implementation.

The  awareness  phase  consisted of  establishing  a Year 2000 project team that
reports periodically to the Company's Audit Committee, and developing an overall
strategy.  A Year 2000 Program Office has been  established at the TDS corporate
level to  coordinate  activities  of the Year 2000 project  team, to monitor the
current status of individual  projects,  to report periodically to the TDS Audit
Committee  and to promote the  exchange of  information  among all TDS  business
units to share  knowledge  and solution  techniques.  On an ongoing  basis,  the
project  teams  continue  to  provide  Year  2000  information  and  updates  to
customers,  employees and business partners.  The Company's  management has made
the Year 2000 Issue a top priority.  The Year 2000 effort covers the network and
supporting   infrastructure  for  the  provision  of  cellular   services;   the
operational   and   financial   information   technology   ("IT")   systems  and
applications,  including  computer  systems that support key business  functions
such as billing, finance, customer service, procurement and supply; and a review
of the Year 2000 compliance efforts of the Company's critical vendors.

The  assessment  phase  includes the  identification  of core business areas and
processes,  analysis of systems and hardware  supporting the core business areas
and the  prioritization of renovation or replacement of the systems and hardware
that  are not  Year  2000  compliant.  Included  in the  assessment  phase is an
analysis of risk management factors such as contingency plans and legal matters.
Except for the contingency  plans as discussed  below,  the assessment phase was
completed in the first quarter of 1999.

The Year 2000 project teams identified those mission critical hardware,  systems
and applications that were not Year 2000 compliant.  These noncompliant critical
hardware,  systems and applications  have undergone  renovation.  The renovation
phase consisted of the remediation or replacement of mission critical  hardware,
systems and  applications.  The renovation of these mission  critical  hardware,
systems and applications was substantially completed in July 1999.

The mission critical hardware, systems and applications that have been renovated
are undergoing  Year 2000  validation  testing.  The  validation  phase includes
testing,   verifying  and  validating  the  renovated  or  replaced   platforms,
applications,   databases  and  utilities.  The

                                      -13-

<PAGE>


validation  phase  consists  of  independent  verification  testing  of  mission
critical  systems,  applications  and  hardware  as well as  network  and system
component  upgrades  received from  suppliers.  In addition,  selected Year 2000
upgrades  are  slated  to  undergo  testing  in a  controlled  environment  that
replicates the current  environment  and is equipped to simulate the turn of the
century  and  leap  year  dates.   The  Company   will  rely  on  the   Cellular
Telecommunications     Industry    Association     ("CTIA"),     Alliance    for
Telecommunications  Industry  Solutions  ("ATIS") and TELCO Forum,  which formed
working groups to coordinate  efforts of various  carriers and  manufacturers to
facilitate  inter-network Year 2000 testing.  These programs have concluded and,
generally,   the   findings   indicate   that   there   are  no  known   network
inter-operability  defects  related to Year 2000  associated  with the available
compliant  upgrades for the networks.  The Company has analyzed the findings and
plans to install  upgrades  appropriate  to its network.  Validation  of mission
critical hardware,  systems and applications is scheduled to be completed in the
third quarter of 1999.

The  implementation  phase  involves  migrating  the  converted,  renovated  and
validated mission critical  systems,  applications and hardware into production.
This phase is expected to be completed during the fourth quarter of 1999.

As with other telecommunications  services providers,  there exists a worst case
scenario  possibility  that a failure to  correct a Year 2000  problem in one or
more of the mission critical  network elements or IT applications  could cause a
significant   disruption  of,  or  interruption   in,  certain  normal  business
functions.  Management  believes it has assembled the proper  staffing and tools
and put in place procedures to identify and prepare all mission critical systems
for the Year 2000 and believes the necessary  programs are in place for a smooth
Year 2000 transition. Based on the assessments and work performed to date by the
project  teams,  management  believes that any such  material  disruption to the
operations due to failure of an internal system is unlikely. However, management
cannot provide  assurance that its plan to address Year 2000  compliance will be
successful  as the Company is subject to various risks and  uncertainties.  Like
most other telecommunications  operators, the Company is highly dependent on the
telecommunications  network vendors to develop and provide  compliant  hardware,
systems and applications and on other third parties,  including  vendors,  other
telecommunications   service  providers,   government   agencies  and  financial
institutions,  to deliver reliable services and timely upgrades. The Company has
contacted  critical  vendors,  requesting  information  about  their  Year  2000
readiness.  The responses are being used to make its  renovations  and are being
used in developing the Company's overall contingency plans.

The Company  cannot assess with  certainty  the magnitude of any such  potential
adverse  impact.  However,  based upon risk assessment  work conducted thus far,
management  believes that the most reasonably  likely worst case scenario of the
failure by the Company, its suppliers or other telecommunications  carriers with
which  the  Company  interconnects  to  resolve  Year  2000  issues  would be an
inability  by the  Company to (i)  provide  telecommunications  services  to the
Company's customers,  (ii) route and deliver telephone calls originating from or
terminating with other telecommunications  carriers, (iii) timely and accurately
process service  requests and (iv) timely and accurately bill its customers.  In
addition to lost earnings, these failures could also result in loss of customers
due to service interruptions and billing errors, substantial claims by customers
and increased  expenses  associated  with  stabilizing  operations and executing
contingency plans.

The  Company's   contingency   plan  initiatives  will  include  the  following:
reviewing,  assessing and updating existing business recovery plans; identifying
teams who will be on call during the

                                      -14-

<PAGE>


millennium change to monitor the network,  critical systems,  operations centers
and   business   processes  to  react   immediately   to   facilitate   repairs;
re-prioritization  of mission critical work processes and associated  resources;
developing  alternate  processes to support critical  customer  functions in the
event  information  systems  or  mechanized   processes   experience  Year  2000
disruptions;  establishing  replacement/repair  parallel  paths to  provide  for
repair and readiness of existing  systems and components  that are scheduled for
replacement  by the Year 2000,  in the event the  replacement  schedules are not
met; developing  alternate plans for critical suppliers of products and services
that fail to meet Year 2000 compliance commitment schedules; and developing data
retention  and  recovery  procedures  to be in place for  customer  and critical
business data to provide pre-millennium backups with on-site as well as off-site
data copies. The Company anticipates substantially completing the balance of its
contingency planning early in the fourth quarter of 1999.

The  Company  estimates  that the total  direct  costs  related to the Year 2000
project will be approximately $3.5 million to $5 million. Through June 30, 1999,
the total direct costs associated with the Year 2000 Issue were approximately $2
million.  The timing of expenditures may vary and is not necessarily  indicative
of readiness  efforts or progress to date. In recent years, the Company has made
capital expenditures, primarily related to the ongoing upgrade of its network to
provide  digital  capabilities  as well as certain  financial  systems,  billing
systems and customer  information systems which are by design thought to be Year
2000 compliant.  These expenditures are not considered to be directly related to
the Year 2000  project  because  they  were  incurred  as part of the  Company's
overall  operating  strategies  to  add  digital  capabilities  for  competitive
purposes and to improve financial systems and customer service.  However,  these
upgrades and financial  systems will be tested for Year 2000 compliance.  Though
Year 2000 project  costs will directly  impact the reported  level of future net
income,  the  Company  intends  to manage its total  cost  structure,  including
deferral of non-critical  projects,  in an effort to mitigate the impact of Year
2000 project costs.


PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR
- ------------------------------------------------------------
 CAUTIONARY STATEMENT
 --------------------
This Management's Discussion and Analysis of Results of Operations and Financial
Condition  and other  sections of this  Annual  Report to  Shareholders  contain
"forward-looking"  statements  as defined in the Private  Securities  Litigation
Reform  Act of 1995,  that are  based on  current  expectations,  estimates  and
projections.  Statements  that are not historical  facts,  including  statements
about the Company's beliefs and expectations,  are  forward-looking  statements.
These statements  contain potential risks and uncertainties;  therefore,  actual
results may differ  materially.  The Company  undertakes no obligation to update
publicly any forward-looking  statements whether as a result of new information,
future events or otherwise.

Important factors that may affect these projections or expectations include, but
are not limited to:  changes in the overall  economy;  changes in competition in
markets  in  which  the  Company   operates;   advances  in   telecommunications
technology;  changes in the telecommunications  regulatory environment;  pending
and  future  litigation;  availability  of  future  financing;  start-up  of PCS
operations;  unanticipated changes in growth in cellular customers,  penetration
rates, churn rates and the mix of products and services offered in the Company's
markets;  and  unanticipated  problems with the Year 2000 issue.  Readers should
evaluate any statements in light of these important factors.


                                      -15-

<PAGE>




               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME
                                    Unaudited

<TABLE>
<CAPTION>
                                                                   Three Months Ended                         Six Months Ended
                                                                        June 30,                                   June 30,
                                                                  ----------------------                      -----------------
                                                                  1999              1998                 1999                1998
                                                            --------------      -------------       ------------      -------------
                                                                           (Dollars in thousands, except per share amounts)
<S>                                                         <C>                 <C>                <C>                <C>
OPERATING REVENUES
    Service                                                 $     348,523       $     280,931      $     663,717      $    517,275
    Equipment sales                                                12,429               9,177             23,220            17,990
                                                            -------------       -------------      -------------      ------------
        Total Operating Revenues                                  360,952             290,108            686,937           535,265
                                                            -------------       -------------      -------------      ------------
OPERATING EXPENSES
    System operations                                              61,641              52,367            120,332            89,310
    Marketing and selling                                          63,380              51,328            121,685           101,329
    Cost of equipment sold                                         27,659              20,357             53,100            41,105
    General and administrative                                     79,354              65,477            158,873           124,520
    Depreciation                                                   46,685              40,878             88,301            76,798
    Amortization of intangibles                                     9,781               9,564             20,080            18,911
                                                            -------------       -------------      -------------      ------------
        Total Operating Expenses                                  288,500             239,971            562,371           451,973
                                                            -------------       -------------      -------------      ------------
OPERATING INCOME                                                   72,452              50,137            124,566            83,292
                                                            -------------       -------------      -------------      ------------

INVESTMENT AND OTHER INCOME
    Investment income                                               7,216               8,102             13,834            20,890
    Amortization of licenses related to investments                  (263)               (226)              (570)             (559)
    Interest income                                                 1,558               1,607              2,757             3,267
    Other (expense), net                                             (363)             (1,079)              (471)           (2,806)
    Minority share of income                                       (1,596)             (1,513)            (3,079)           (2,695)
    Gain on sale of cellular and other investments                260,698               9,767            260,698           189,759
                                                            -------------       -------------      -------------      ------------
        Total Investment and Other Income                         267,250              16,658            273,169           207,856
                                                            -------------       -------------      -------------      ------------
INCOME BEFORE INTEREST
  AND INCOME TAXES                                                339,702              66,795            397,735           291,148
Interest expense                                                    9,392               9,760             18,608            19,888
                                                            -------------       -------------      -------------      ------------
INCOME BEFORE INCOME TAXES                                        330,310              57,035            379,127           271,260
Income tax expense                                                135,434              24,250            156,425           108,723
                                                            -------------       -------------      -------------      ------------
NET INCOME                                                  $     194,876       $      32,785      $     222,702      $    162,537
                                                            =============       =============      =============      ============
WEIGHTED AVERAGE COMMON
  AND SERIES A COMMON SHARES (000s)                                87,461              87,342             87,426            87,290

BASIC EARNINGS PER COMMON AND
  SERIES A COMMON SHARE                                     $        2.23       $         .38      $        2.55      $       1.86
                                                            =============       =============      =============      ============

DILUTED EARNINGS PER COMMON AND
 SERIES A COMMON SHARE                                      $        2.22       $         .38      $        2.54      $       1.86
                                                            =============       =============      =============      ============
</TABLE>
                           The accompanying    notes    to    consolidated
                             financial  statements  are an integral part
                                      of these statements.


                                      -16-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited
<TABLE>
<CAPTION>
                                                                   Six Months Ended
                                                                        June 30,
                                                                   -----------------
                                                                   1999         1998
                                                                   ----         ----
                                                               (Dollars in thousands)
<S>                                                             <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                                   $ 222,702    $ 162,537
   Add (Deduct) adjustments to reconcile net income
      to net cash provided by operating activities
        Depreciation and amortization                             108,381       95,709
        Deferred income tax provision                             107,369       66,057
        Investment income                                         (13,834)     (20,890)
        Minority share of income                                    3,079        2,695
        Gain on sale of cellular and other investments           (260,698)    (189,759)
        Other noncash expense                                      13,928       11,555
        Change in accounts receivable                             (24,031)     (14,663)
        Change in accounts payable                                (18,175)          19
        Change in accrued interest                                   --            310
        Change in accrued taxes                                    29,836      (11,942)
        Change in customer deposits and deferred revenues             681        1,994
        Change in other assets and liabilities                     (4,093)      (2,724)
                                                                ---------    ---------
                                                                  165,145      100,898
                                                                ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES
   Borrowings from Revolving Credit Facility                         --         47,000
   Repayment of Revolving Credit Facility                            --        (47,000)
   Change in notes payable                                           --         (1,302)
   Common Shares issued                                             2,000        1,877
   Capital (distributions) to minority partners                    (2,538)      (1,753)
                                                                ---------    ---------
                                                                     (538)      (1,178)
                                                                ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment                    (149,826)    (115,967)
   System development costs                                       (12,026)     (21,025)
   Investments in and advances to minority interests in
      cellular entities                                               413       (3,561)
   Distributions from minority interests in cellular entities      12,684       11,890
   Proceeds from sale of cellular and other investments            43,324      120,244
   Acquisitions, excluding cash acquired                           (8,131)     (43,643)
   Other investing activities                                         147          409
   Change in temporary cash and marketable
      non-equity securities                                          (116)         795
                                                                ---------    ---------
                                                                 (113,531)     (50,858)
                                                                ---------    ---------
NET  INCREASE IN CASH AND
   CASH EQUIVALENTS                                                51,076       48,862

CASH AND CASH EQUIVALENTS-
   Beginning of period                                             51,975       13,851
                                                                ---------    ---------
   End of period                                                $ 103,051    $  62,713
                                                                =========    =========
</TABLE>
       The  accompanying  notes  to  consolidated  financial  statements  are an
integral part of these statements.


                                      -17-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS
<TABLE>
<CAPTION>
                                                (Unaudited)
                                              June 30, 1999  December 31, 1998
                                              -------------  -----------------
                                                 (Dollars in thousands)
<S>                                            <C>          <C>
CURRENT ASSETS
   Cash and cash equivalents
      General funds                            $   43,404   $   15,576
      Affiliated cash equivalents                  59,647       36,399
                                               ----------   ----------
                                                  103,051       51,975
   Temporary investments                              268          284
   Accounts receivable
      Customers                                   106,569       99,931
      Roaming                                      64,080       46,634
      Affiliates                                      117           26
      Other                                        44,466       13,671
   Inventory                                       22,828       16,673
   Prepaid expenses                                11,057       10,506
   Other current assets                             3,481        3,105
                                               ----------   ----------
                                                  355,917      242,805
                                               ----------   ----------
INVESTMENTS
   Licenses, net of accumulated amortization    1,150,052    1,200,653
   Minority interests in cellular entities        137,086      140,286
   Notes and interest receivable                   11,545       11,530
   Marketable equity securities                   411,085      296,860
   Marketable non-equity securities                   448          336
                                               ----------   ----------
                                                1,710,216    1,649,665
                                               ----------   ----------
PROPERTY, PLANT AND EQUIPMENT
   In service and under construction            1,511,338    1,400,597
   Less accumulated depreciation                  448,159      389,754
                                               ----------   ----------
                                                1,063,179    1,010,843
                                               ----------   ----------
DEFERRED CHARGES
   System development costs,
       net of accumulated amortization            136,873      127,742
   Other, net of accumulated amortization          12,985       16,581
                                               ----------   ----------
                                                  149,858      144,323
                                               ----------   ----------
   Total Assets                                $3,279,170   $3,047,636
                                               ==========   ==========

</TABLE>

                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.


                                      -18-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                               (Unaudited)
                                               June 30, 1999   December 31, 1998
                                             ----------------  -----------------
                                                     (Dollars in thousands)
<S>                                                 <C>          <C>
CURRENT LIABILITIES
   Accounts payable
      Affiliates                                    $   12,565   $   11,508
      Other                                            138,296      172,568
   Customer deposits and deferred revenues              28,236       13,263
   Accrued interest                                      7,069        7,069
   Accrued taxes                                        43,764       27,575
   Accrued compensation                                 13,449       13,928
   Other current liabilities                            15,322       12,362
                                                    ----------   ----------
                                                       258,701      258,273

LONG-TERM DEBT
   6% zero coupon convertible debentures               289,925      281,487
   7.25% unsecured notes                               250,000      250,000
                                                    ----------   ----------
                                                       539,925      531,487
                                                    ----------   ----------
DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability                   321,535      258,123
   Other                                                 8,405        5,914
                                                    ----------   ----------
                                                       329,940      264,037
                                                    ----------   ----------
MINORITY INTEREST                                       41,499       43,609
                                                    ----------   ----------

COMMON SHAREHOLDERS' EQUITY
   Common Shares, par value $1 per share                54,460       54,365
   Series A Common Shares, par value $1 per share       33,006       33,006
   Additional paid-in capital                        1,321,823    1,319,895
   Accumulated other comprehensive income                3,615       69,465
   Retained earnings                                   696,201      473,499
                                                    ----------   ----------
                                                     2,109,105    1,950,230
                                                    ----------   ----------
   Total Liabilities and Shareholders' Equity       $3,279,170   $3,047,636
                                                    ==========   ==========
</TABLE>

                     The accompanying notes to consolidated
                    financial statements are an integral part
                              of these statements.


                                      -19-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.    The consolidated  financial  statements included herein have been prepared
      by the Company,  without audit,  pursuant to the rules and  regulations of
      the Securities and Exchange  Commission.  Certain information and footnote
      disclosures   normally  included  in  financial   statements  prepared  in
      accordance  with  generally  accepted  accounting   principles  have  been
      condensed or omitted pursuant to such rules and regulations,  although the
      Company believes that the disclosures are adequate to make the information
      presented  not  misleading.   It  is  suggested  that  these  consolidated
      financial   statements  be  read  in  conjunction  with  the  consolidated
      financial  statements  and the notes  thereto  included  in the  Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present fairly the financial position as of June 30, 1999 and December 31,
      1998,  and the  results  of  operations  and cash flows for the six months
      ended June 30, 1999 and 1998. The results of operations for the six months
      ended  June 30,  1999 and  1998,  are not  necessarily  indicative  of the
      results to be expected for the full year.

2.    Net Income used in  computing  Earnings per Common Share and the effect on
      income  and the  weighted  average  number of Common  and  Series A Common
      Shares of dilutive potential common stock are as follows:
<TABLE>
<CAPTION>

                                                 Three Months Ended      Six Months Ended
                                                       June 30,               June 30,
                                                 ------------------      ----------------
                                                   1999        1998       1999       1998
                                                   ----        ----       ----       ----
                                                          (Dollars in thousands)

<S>                                              <C>        <C>        <C>        <C>
Net Income used in Earnings Per
   Share-Basic and Diluted                       $194,876   $ 32,785   $222,702   $162,537
                                                 ========   ========   ========   ========

Basic Weighted average number of Common
   Shares used in Earnings Per Share               87,461     87,342     87,426     87,290
Effect of Dilutive Securities:
   Stock Options and Stock Appreciation Rights        133         40        120         40
                                                 --------   --------   --------   --------
Diluted Weighted Average Number of Common
   Shares used in Earnings Per Share               87,594     87,382     87,546     87,330
                                                 ========   ========   ========   ========
</TABLE>


        Earnings  per  Common  and  Series A Common  Share for the three and six
        months ended June 30, 1999 and 1998, contain  significant income amounts
        related  to  gains  on the  sale  of  cellular  and  other  investments.
        Excluding  the  after-tax  effect  of these  gains,  basic  and  diluted
        earnings per share was $.44 and $.31 for the three months ended June 30,
        1999 and 1998,  respectively,  and basic and diluted  earnings per share
        was $.76  and $.53 for the six  months  ended  June 30,  1999 and  1998,
        respectively.



                                      -20-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


3.      Supplemental Cash Flow Information

        The Company acquired certain cellular  licenses and interests during the
        first  six  months  of  1999  and  1998.  In   conjunction   with  these
        acquisitions,  the following assets were acquired,  liabilities  assumed
        and Common Shares issued.
<TABLE>
<CAPTION>

                                          Six Months Ended
                                              June 30,
                                       --------------------
                                         1999        1998
                                       ---------  ---------
                                     (Dollars in thousands)

<S>                                    <C>        <C>
Property, plant and equipment          $   --     $  5,447
Cellular licenses                         5,464     27,563
Decrease in equity-method investment
   in cellular interests                   --       (4,222)
Decrease in minority investments          2,667     13,168
Other assets and liabilities,
   excluding cash acquired                 --        2,990
Common Shares issued                       --       (1,303)
                                       --------   --------
Decrease in cash due to acquisitions   $  8,131   $ 43,643
                                       ========   ========
</TABLE>


        The following  summarizes certain noncash  transactions and interest and
        income taxes paid.


<TABLE>
<CAPTION>
                                                        Six Months Ended
                                                             June 30,
                                              ----------------------------------
                                                    1999                1998
                                              ---------------      -------------
                                                    (Dollars in thousands)

        <S>                                   <C>                   <C>
        Interest paid                         $       9,755         $     9,313
        Income taxes paid                            22,886              61,302
        Noncash interest expense              $       8,444         $     7,960
</TABLE>


4.      Gain on sale of cellular and other investments in 1999 primarily related
        to the merger between AirTouch  Communications,  Inc. and Vodafone Group
        plc.  In  accordance  with  current  accounting  rules,  the Company was
        required to recognize in earnings as a gain the  difference  between its
        historical  basis in the ATI shares  and the June 30,  1999 value of the
        Vodafone  ADRs plus the cash to be received as a result of this  merger.
        Gain  on  sale of  cellular  and  other  investments  in 1998  primarily
        reflects gains recorded on the sale of the Company's  minority interests
        in twelve markets and on cash received from TDS pursuant to an agreement
        between the Company and TDS.



                                       21

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


5.      Other Comprehensive Income

        The Company's  Comprehensive  Income  includes Net Income and Unrealized
        Gains  from  Marketable   Equity   Securities  that  are  classified  as
        "available-for-sale".  The  following  table  summarizes  the  Company's
        Comprehensive Income:


<TABLE>
<CAPTION>


                                                  Six Months Ended
                                                       June 30,
                                                 1999         1998
                                             ---------    ----------
                                               (Dollars in thousands)

<S>                                          <C>          <C>
Accumulated Other Comprehensive Income
Balance, beginning of period                 $  69,465    $    --
Add:
    Unrealized gains on securities             149,715       58,329
    Income tax effect                          (59,887)     (20,443)
                                             ---------    ---------
Net unrealized gains                            89,828       37,886
                                             ---------    ---------

Deduct:
    Gain on reclassification of securities     259,464         --
    Income tax effect                         (103,786)        --
                                             ---------    ---------
Net unrealized gains reclassified to
    Net Income                                 155,678         --
                                             ---------    ---------
Net unrealized gains included in
    comprehensive income                       (65,850)        --
                                             ---------    ---------

Balance, end of period                       $   3,615    $  37,886
                                             =========    =========
</TABLE>


<TABLE>
<CAPTION>

                           Three Months Ended    Six Months Ended
                                June 30,              June 30,
                           ------------------    ----------------
                            1999        1998       1999      1998
                            ----        ----       ----      ----
                                   (Dollars in thousands)
<S>                       <C>        <C>        <C>        <C>
Comprehensive Income
Net Income                $194,876   $ 32,785   $222,702   $162,537
Net unrealized gains on
     securities              1,490     37,886      3,615     37,886
                          --------   --------   --------   --------
                          $196,366   $ 70,671   $226,317   $200,423
                          ========   ========   ========   ========
</TABLE>



                                      -22-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


6.   Marketable Equity Securities

     Marketable  equity securities  include the Company's  investments in equity
     securities,  primarily Vodafone AirTouch plc American  Depository  Receipts
     ("VOD ADRs").  These  securities are classified as  available-for-sale  and
     stated at fair market value.

     Information   regarding  the  Company's  marketable  equity  securities  is
     summarized below.


<TABLE>
<CAPTION>

                                        June 30, 1999  December 31, 1998
                                        -------------  -----------------
                                           (Dollars in thousands)
<S>                                        <C>          <C>
Available-for-sale Equity Securities
Aggregate Fair Value                       $ 411,085    $ 296,860
Adjusted Basis                               405,061      181,087
                                           ---------    ---------
Gross Unrealized Holding Gains                 6,024      115,773
Tax Effect                                    (2,409)     (46,308)
                                           ---------    ---------
Net Unrealized Holding Gains, net of tax   $   3,615    $  69,465
                                           =========    =========
</TABLE>



                                      -23-

<PAGE>




                           PART II. OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security-Holders.

        At the Annual Meeting of  Shareholders of USM, held on May 11, 1999, the
following number of votes were cast for the matters indicated:

1.a.    For the election of one Class III Director of the Company by the holders
        of Common Shares:

<TABLE>
<CAPTION>
                                                                                              Broker
        Nominee                            For                     Withhold                  Non-Vote
- -----------------------------------------------------------------------------------------------------
        <S>                            <C>                          <C>                         <C>
        J. Samuel Crowley              53,623,869                   93,593                      -0-
</TABLE>

1.b.    Election  of two Class III  Directors  of the  Company by the holders of
        Series A Common Shares:
<TABLE>
<CAPTION>

                                                                                              Broker
        Nominee                            For                     Withhold                  Non-Vote
- -----------------------------------------------------------------------------------------------------
        <S>                            <C>                            <C>                       <C>
        LeRoy T. Carlson, Jr.          330,058,770                    -0-                       -0-
        Walter C.D. Carlson            330,058,770                    -0-                       -0-
</TABLE>


2. Proposal to approve the Company's 1999 Employee Stock Purchase Plan:
<TABLE>
<CAPTION>

                                                                                                Broker
                                                For               Against        Abstain       Non-Vote
                                            -----------------------------------------------------------
        <S>                                 <C>                   <C>             <C>             <C>
        Series A Common Shares              330,058,770             -0-            -0-            -0-

        Common Shares                       53,701,632            111,544         6,082           -0-
                                            ----------            -------         -----           ---

             Total                          383,760,402           111,544         6,082           -0-
                                            ===========           =======         =====           ===
</TABLE>

3.      Proposal to Ratify the Selection of Arthur  Andersen LLP as  Independent
        Public Accountants for 1999:
<TABLE>
<CAPTION>

                                                                                                Broker
                                                For               Against        Abstain       Non-Vote
                                            -----------------------------------------------------------
        <S>                                 <C>                    <C>            <C>             <C>
        Series A Common Shares              330,058,770             -0-            -0-            -0-

        Common Shares                       53,717,462             9,364          6,466           -0-
                                            ----------             -----          -----           ---

             Total                          383,776,232            9,364          6,466           -0-
                                            ===========            =====          =====           ===
</TABLE>


                                      -24-

<PAGE>


                           PART II. OTHER INFORMATION




Item 6.  Exhibits and Reports on Form 8-K.

     (a)     Exhibits:

             Exhibit 11 - Statement regarding  computation of per share earnings
             is included herein as footnote 2 to the financial statements.

             Exhibit 12 - Statement regarding computation of ratios.

             Exhibit 27 - Financial Data Schedule.


     (b) Reports on Form 8-K filed during the quarter ended June 30, 1999:

     No reports on Form 8-K were filed during the quarter ended June 30, 1999.


                                      -25-

<PAGE>



                                   SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                              UNITED STATES CELLULAR CORPORATION
                                                        (Registrant)





Date    August 13, 1999                          /s/ H. DONALD NELSON
     ---------------------      ------------------------------------------------
                                H. Donald Nelson
                                President
                                (Chief Executive Officer)


Date    August 13, 1999                         /s/ KENNETH R. MEYERS
     ---------------------      ------------------------------------------------
                                Kenneth R. Meyers
                                Executive Vice President-Finance and Treasurer
                                (Chief Financial Officer)


Date    August 13, 1999                        /s/ JOHN T. QUILLE
     ---------------------       -----------------------------------------------
                                 John T. Quille
                                 Vice President and Controller
                                 (Principal Accounting Officer)



                                      -26-

<PAGE>



                                                                      Exhibit 12

                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES


<TABLE>
<CAPTION>


                                                   Six Months
                                                     Ended
                                                 June 30, 1999
                                             ---------------------
                                             (Dollars in thousands)

<S>                                                <C>
EARNINGS
   Income from Continuing Operations before
     income taxes                                  $ 379,127
      Add (Deduct):
        Minority Share of Cellular Losses                (50)
        Earnings on Equity Method                    (13,834)
        Distributions from Minority Subsidiaries      12,684
                                                   ---------
                                                   $ 377,927

      Add fixed charges:
        Consolidated interest expense                 18,200
        Deferred debt expense                            408
        Interest Portion (1/3) of Consolidated
          Rent Expense                                 4,038
                                                   ---------
                                                   $ 400,573
                                                   =========
FIXED CHARGES
   Consolidated interest expense                      18,200
   Deferred debt expense                                 408
   Interest Portion (1/3) of Consolidated
      Rent Expense                                     4,038
                                                   ---------
                                                   $  22,646
                                                   =========

RATIO OF EARNINGS TO FIXED CHARGES                     17.69
                                                   =========

   Tax-Effected Preferred Dividends                $      61
   Fixed Charges                                      22,646
                                                   ---------
      Fixed Charges and Preferred Dividends        $  22,707
                                                   =========

RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS
                                                       17.64
                                                   =========

</TABLE>


<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANICAL STATEMENTS OF UNITED STATES CELLULAR CORPORATION AS
OF JUNE 30, 1999, AND FOR THE SIX MONTHS THEN ENDED, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000


<S>                                            <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 JAN-01-1999
<PERIOD-END>                                   JUN-30-1999
<CASH>                                             103,051
<SECURITIES>                                       411,085
<RECEIVABLES>                                      113,691
<ALLOWANCES>                                         7,122
<INVENTORY>                                         22,828
<CURRENT-ASSETS>                                   355,917
<PP&E>                                           1,511,338
<DEPRECIATION>                                     448,159
<TOTAL-ASSETS>                                   3,279,170
<CURRENT-LIABILITIES>                              258,701
<BONDS>                                            539,925
                                    0
                                              0
<COMMON>                                            87,466
<OTHER-SE>                                       2,021,639
<TOTAL-LIABILITY-AND-EQUITY>                     3,279,170
<SALES>                                             23,220
<TOTAL-REVENUES>                                   686,937
<CGS>                                               53,100
<TOTAL-COSTS>                                      562,371
<OTHER-EXPENSES>                                  (273,169)
<LOSS-PROVISION>                                    11,175
<INTEREST-EXPENSE>                                  18,608
<INCOME-PRETAX>                                    379,127
<INCOME-TAX>                                       156,425
<INCOME-CONTINUING>                                222,702
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                       222,702
<EPS-BASIC>                                         2.55
<EPS-DILUTED>                                         2.54



</TABLE>


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