HEARX LTD
SC 13D/A, 1997-08-29
RETAIL STORES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 1)*

                                   HEARx Ltd.
                        --------------------------------
                                (Name of Issuer)

                          Common Stock, $0.10 Par Value
                      ------------------------------------
                         (Title of Class of Securities)

                                    422360107
                           -------------------------
                                 (CUSIP Number)

                              Stephen M. Vine, Esq.
                    Akin, Gump, Strauss, Hauer & Feld, L.L.P.
                               590 Madison Avenue
                            New York, New York 10022
                                 (212) 872-1000
                ------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 August 26, 1997
                    ---------------------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [_].

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule 13d- 1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter disclosure
provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                         Continued on following page(s)
                                Page 1 of 4 Pages



<PAGE>



                                  SCHEDULE 13D

CUSIP No. 422360107                                                  Page 2 of 4

1        Name of Reporting Person
         S.S. or I.R.S. Identification No. of Above Person

                  SFM Investments LDC

2        Check the Appropriate Box If a Member of a Group*
                                                  a.  [_]
                                                  b.  [_]

3        SEC Use Only

4        Source of Funds*

                  OO

5        Check Box If Disclosure of Legal  Proceedings  Is Required  Pursuant to
         Items 2(d) or 2(e) [_]

6        Citizenship or Place of Organization

                  Cayman Islands

                           7        Sole Voting Power
 Number of                                  7,763,319
   Shares
Beneficially               8       Shared Voting Power
  Owned By                                  0
    Each
  Reporting                9        Sole Dispositive Power
   Person                                   7,763,319
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            7,763,319

12       Check Box If the Aggregate  Amount in Row (11) Excludes Certain Shares*
         [_]

13       Percent of Class Represented By Amount in Row (11)

                                    8.25%

14       Type of Reporting Person*

                  OO

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                                               Page 3 of 4 Pages


               This  Amendment No. 1 to Schedule 13D relates to shares of Common
Stock,  $0.10 par value (the  "Shares"),  of HEARx  Ltd.  (the  "Issuer").  This
Amendment  No. 1  supplementally  amends the initial  statement  on Schedule 13D
dated May 23, 1997 (the "Initial  Statement"),  filed by SFM Investments LDC, an
exempted limited  duration company  organized and existing under the laws of the
Cayman Islands (the "Reporting Person").  This Amendment No. 1 is being filed by
the Reporting  Person to report that the  Reporting  Person has exercised all of
the  Class A  Warrants  (as  defined  in the  Initial  Statement)  and the $0.63
Warrants (as defined in the Initial  Statement) held for its account for Shares.
Capitalized  terms used but not defined herein shall have the meanings  ascribed
to them in the  Initial  Statement.  The  Initial  Statement  is  supplementally
amended as follows.

Item 3.        Source and Amount of Funds or Other Consideration.

               On August 26, 1997 the Reporting Person surrendered to the Issuer
all of the Class A Warrants and all of the $0.63  Warrants  held for its account
and received,  pursuant to a cashless exercise formula set forth in Section 3 of
each of the Class A Warrants  (filed as Exhibit B to the Initial  Statement) and
the $0.63  Warrants  (filed as Exhibit C to the  Initial  Statement),  6,371,146
Shares and 1,392,173 Shares, respectively.

               The Shares  held for the account of the  Reporting  Person may be
held through margin accounts maintained with brokers, which extend margin credit
as and when  required  to open or carry  positions  in  their  margin  accounts,
subject to applicable federal margin regulations,  stock exchange rules and such
firms' credit policies.  The Shares which may be held in the margin accounts are
pledged as  collateral  security  for the  repayment  of debit  balances  in the
respective accounts.


Item 5.        Interest in Securities of the Issuer.

          (a)  The aggregate  number of Shares of which the Reporting Person may
be deemed a  beneficial  owner is  7,763,319  (approximately  8.25% of the total
number of Shares outstanding).

          (b)  The Reporting  Person has the sole power to direct the voting and
disposition of the Shares held for the account of the Reporting Person.

          (c)  Except as described in Items 3 hereof,  which is  incorporated in
this Item 5(c) by  reference,  there  have been no  transactions  in the  Shares
effected since June 30, 1997 (60 days prior to the date hereof).

          (d)  The  shareholders  of the  Reporting  Person  have  the  right to
participate in the receipt of dividends  from, or proceeds from the sale of, the
Shares held for the account of the  Reporting  Person in  accordance  with their
ownership interests in the Reporting Person.

          (e)  Not applicable.



<PAGE>


                                                               Page 4 of 4 Pages

                                   SIGNATURES

               After  reasonable  inquiry  and to the best of my  knowledge  and
belief,  the  undersigned  certifies  that  the  information  set  forth in this
statement is true, complete and correct.

Date:  August 29, 1997                       SFM INVESTMENTS LDC

                                             By:  /S/ MICHAEL C. NEUS
                                                  -----------------------------
                                                  Michael C. Neus
                                                  Director



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