HEARX LTD
SC 13D/A, 1997-10-10
RETAIL STORES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 2)*

                                   HEARx Ltd.
                     --------------------------------------
                                (Name of Issuer)

                          Common Stock, $0.10 Par Value
                    ---------------------------------------
                         (Title of Class of Securities)

                                   422360107
                            -----------------------
                                 (CUSIP Number)

                              Stephen M. Vine, Esq.
                    Akin, Gump, Strauss, Hauer & Feld, L.L.P.
                               590 Madison Avenue
                            New York, New York 10022
                                 (212) 872-1000
                  -------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                October 6, 1997
                           --------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [_].

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule 13d- 1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter disclosure
provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                         Continued on following page(s)
                                Page 1 of 5 Pages



<PAGE>



                                  SCHEDULE 13D

CUSIP No. 422360107                                            Page 2 of 5 Pages

1        Name of Reporting Person
         S.S. or I.R.S. Identification No. of Above Person

                  SFM Investments LDC

2        Check the Appropriate Box If a Member of a Group*
                                                     a.  [_]
                                                     b.  [_]

3        SEC Use Only

4        Source of Funds*

                  OO

5        Check Box If Disclosure of Legal  Proceedings  Is Required  Pursuant to
         Items 2(d) or 2(e) [_]

6        Citizenship or Place of Organization

                  Cayman Islands

                           7        Sole Voting Power
 Number of                                  4,268,803
   Shares
Beneficially               8       Shared Voting Power
  Owned By                                  0
    Each
  Reporting                9        Sole Dispositive Power
   Person                                   4,268,803
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            4,268,803

12       Check Box If the Aggregate  Amount in Row (11) Excludes Certain Shares*
         [_]

13       Percent of Class Represented By Amount in Row (11)

                                    4.54%

14       Type of Reporting Person*

                  OO

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                                               Page 3 of 5 Pages


          This  Amendment  No. 2 to  Schedule  13D  relates  to shares of Common
Stock,  $0.10 par value (the  "Shares"),  of HEARx  Ltd.  (the  "Issuer").  This
Amendment  No. 2  supplementally  amends the initial  statement  on Schedule 13D
dated  May  23,  1997  and  Amendment  No.  1  thereto  dated  August  29,  1997
(collectively,  the  "Initial  Statement")  filed  by SFM  Investments  LDC,  an
exempted limited  duration company  organized and existing under the laws of the
Cayman Islands (the "Reporting Person").  This Amendment No. 2 is being filed by
the Reporting  Person to report that the Reporting Person has disposed of Shares
held for its account, and, as such, no longer may be deemed the beneficial owner
of five  percent or more of the  outstanding  Shares of the Issuer.  Capitalized
terms used but not defined  herein shall have the  meanings  ascribed to them in
the  Initial  Statement.  The Initial  Statement  is  supplementally  amended as
follows.

Item 5.   Interest in Securities of the Issuer.

          (a)  The aggregate  number of Shares of which the Reporting Person may
be deemed a  beneficial  owner is  4,268,803  (approximately  4.54% of the total
number of Shares outstanding).

          (b)  The Reporting  Person has the sole power to direct the voting and
disposition of the Shares held for the account of the Reporting Person.

          (c)  Except for the transactions  disclosed on Annex A hereto,  all of
which  were  effected  in  the  over-the-counter  market  in  routine  brokerage
transactions,  there  have been no  transactions  in the Shares  effected  since
August 11, 1997 (60 days prior to the date hereof).

          (d)  The  shareholders  of the  Reporting  Person  have  the  right to
participate in the receipt of dividends  from, or proceeds from the sale of, the
Shares held for the account of the  Reporting  Person in  accordance  with their
ownership interests in the Reporting Person.

          (e)  The  Reporting  Person  ceased to be a  beneficial  owner of five
percent or more of the outstanding Shares on October 10, 1997.



<PAGE>


                                                               Page 4 of 5 Pages


                                   SIGNATURES

          After  reasonable  inquiry and to the best of my knowledge and belief,
the  undersigned  certifies that the  information set forth in this statement is
true, complete and correct.

Date:  October 10, 1997                 SFM INVESTMENTS LDC

                                        By:  /S/ MICHAEL C. NEUS
                                             ----------------------------------
                                             Michael C. Neus
                                             Director




<PAGE>
<TABLE>
<CAPTION>


                                                                                                  Page 5 of 5 Pages

                                                      ANNEX A

                                     RECENT TRANSACTIONS IN THE COMMON STOCK OF
                                                     HEARX LTD.

                                          Date of          Nature of            Number                 Price
For the Account of                      Transaction       Transaction          of Shares             Per Share
- ------------------                      -----------       -----------          ---------             ---------
<S>                                    <C>               <C>                  <C>                   <C>

SFM Investments LDC                    9/22/97              Sale                 138,125              1.969
                                       9/23/97              Sale                 223,183              1.911
                                       9/24/97              Sale                  64,849              1.907
                                       9/25/97              Sale                  33,103              1.907
                                       9/26/97              Sale                 248,197              1.907
                                       9/29/97              Sale                  73,355              1.907
                                      10/06/97              Sale                 423,612              1.870
                                      10/07/97              Sale                 778,176              1.869
                                      10/08/97              Sale                 616,644              1.817
                                      10/09/97              Sale                 401,772              1.856
                                      10/10/97              Sale                 493,500              1.843 
</TABLE>


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