RAVEN INDUSTRIES INC
10-K, 1996-04-17
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549

(Mark One)

[X]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the Fiscal Year Ended January 31, 1996

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from ______________ to __________________

Commission file number 0-3136

                             RAVEN INDUSTRIES, INC.
             (Exact name of registrant as specified in its charter)

        South Dakota                                      46-0246171
(State or other jurisdiction of                       (I.R.S. Employer
incorporation or organization)                        Identification No.)

               205 E. 6th Street, Sioux Falls, South Dakota 57117
                    (Address of principal offices)(Zip Code)

Registrant's telephone number, including area code    (605) 336-2750

Securities registered pursuant to Section 12(b) of the Act:

                                             Name of each exchange on
          Title of each class                    which registered
       Common stock, $1 par value          NASDAQ National Market System


Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by checkmark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding twelve months, and (2) has been subject to such filing
requirements for the past ninety days.
                                                             Yes _X_   No ___

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The aggregate market value of voting stock held by nonaffiliates of the
Registrant, based on the closing price of $16.375 per share as reported on the
NASDAQ National Market System on April 15, 1996 was $68,726,399.

Shares of common stock outstanding at April 15, 1996: 4,716,076.


                       DOCUMENTS INCORPORATED BY REFERENCE

The following table shows, except as otherwise noted, the location of
information, required in this Form 10-K, in the registrant's Annual Report to
Shareholders for the year ended January 31, 1996 and Proxy Statement for
registrant's 1996 annual meeting, a definitive copy of which is to be filed on
April 17, 1996. All such information set forth under the heading "Reference"
herein below is incorporated herein by reference. A copy of the registrant's
Annual Report to Shareholders for the year ended January 31, 1996 is included in
this report.


PART I.      ITEM IN FORM 10-K               REFERENCE

Item 1.   Business                           Business, pages 4-7, this
                                             document and Business
                                             Segments, page 12,
                                             Annual Report to Share
                                             holders

Item 2.   Properties                         Properties, pages 8-9, this
                                             document

Item 3.   Pending Legal                      Pending Legal Proceedings,
          Proceedings                        page 9, this document

Item 4.   Submission of Matters              Submission of Matters to a
          to a Vote of                       Vote of Security
          Security Holders                   Holders, page 9, this
                                             document

PART II.

Item 5.   Market for the Regis-             Quarterly Summary, page 21,
          trant's Common                    Eleven-year Financial
          Equity and Related                Summary, pages 14-15,
          Stockholder Matters               and inside back cover,
                                            Annual Report to
                                            Shareholders

Item 6.   Selected Financial Data           Eleven-Year Financial
                                            Summary, pages 14-15,
                                            Annual Report to
                                            Shareholders

Item 7.   Management's Discussion           Financial Review and
          and Analysis of                   Analysis, pages 16-20,
          Financial Condition               Annual Report to Share
          and Results of                    holders
          Operations

Item 8.   Financial Statements and          Annual Report to Share-
          Supplementary Data                holders, pages 22-31

Item 9.   Changes in and Disagree-          Changes in and Disagree-
          ments with Account-               ments with Accountants
          ants on Accounting                on Accounting and
          and Financial                     Financial Disclosure,
          Disclosure                        page 10, this document


PART III.     ITEM IN FORM 10-K             REFERENCE

Item 10.  Directors of the Regis-           Election of Directors and
          trant                             Executive Compensation,
                                            Proxy Statement

          Executive Officers of             Executive Officers of
          the Registrant                    Registrant, page 10,
                                            this document and other
                                            matters, Proxy
                                            Statement

Item 11.  Executive Compensation            Executive Compensation,
                                            Proxy Statement

Item 12.  Voting Securities and             Ownership of Common Stock,
          Principal Holders                 Proxy Statement
          Thereof

Item 13.  Certain Relationships             Election of Directors,
          and Related                       Proxy Statement
          Transactions


PART IV.

Item 14.  Exhibits, Financial               Exhibits, Financial
          Statement Schedule                Statement Schedule
          and Reports on Form               and Reports on Form
          8-K.                              8-K, pages 10-12,
                                            this document.



                             RAVEN INDUSTRIES, INC.

                                    FORM 10-K

                           year ended January 31, 1996



Item 1.  Business

General

         Raven Industries, Inc. was incorporated in February 1956 under the laws
of the State of South Dakota and began operations later that same year. The
following terms - the company, Raven or the registrant - are intended to apply
to Raven Industries, Inc. and its consolidated subsidiaries listed in Exhibit 21
to this report. Raven is headquartered in Sioux Falls, South Dakota, employing
approximately 1,400 persons in seven states.

         The company began operations as a manufacturer of high altitude
research balloons. It has diversified over the years to supply specialized
products for a number of markets, including industrial, recreation, agriculture,
automotive and defense. Many of these product lines are an extension of
technology and production methods developed in the original balloon business.
The automotive product lines were added via acquisition in fiscal 1987.

         The company has three business segments: Electronics, Plastics and Sewn
Products. Product lines have been grouped in these segments based on common
technologies, production methods and raw materials. However, the product markets
identified above may be served by more than one business segment. Page 12 in the
company's Annual Report to Shareholders, incorporated herein by reference,
provides financial information concerning the three business segments.

Business Segments

         Electronics - Historically, this segment has provided a wide variety of
assemblies and controls to the U.S. Department of Defense and other defense
contractors. The company is expanding this segment's capabilities in contract
electronics assembly for commercial customers to offset a continuing decline in
defense contracts. Assemblies manufactured by the Electronics segment include
communication, computer and other products where high quality is critical. Flow
control devices, used primarily for precision farming applications, are designed
and produced within this business segment. These devices are also used for
roadside and turf spraying. Management believes that acquisition of new
technologies for height and depth control will expand the company's capabilities
to support precision farming in future years. The segment also builds and
installs automated control systems for use in feedmills and bakery plants.

         Defense and other contract electronics assembly sales are made in
response to competitive bid requests by defense agencies or other contractors.
The level and nature of competition varies with the type of product, but the
company frequently competes with a number of assembly manufacturers on any given
bid request. Flow control devices are mainly sold directly by home office
personnel to original equipment manufacturers (OEMs) and distributors. Company
sales representatives sell automated systems directly to feedmills and bakeries.
Considerable competition exists for feedmill business while the bakery systems
business is relatively new, with no established market.

         Plastics - Segment products include heavy-duty sheeting for a number of
markets; fiberglass and polyethylene tanks for industrial and agricultural use;
high altitude balloons for public and commercial research and pickup-truck
toppers sold in the small truck aftermarket. Plastic sheeting is used as a
protective covering in construction, industrial and oilfield operations and
agriculture.

         The company sells plastic sheeting to distributors in each of the
various markets it serves. There are several suppliers of sheeting in the U.S.,
competing on both price and product availability. The company believes it is one
of the largest sheeting converters. The company extrudes all of the films used
for producing high altitude balloons and a significant portion of the film
converted for other commercial uses. Storage tanks are sold both by home office
personnel and manufacturer's representatives, to OEMs and through distributors.
Competition comes not only from many other plastic tank manufacturers, but also
from manufacturers using other materials (aluminum and steel). The company makes
a number of custom fiberglass products, but polyethylene tanks tend to be
commodity products and subject to intense price competition.

         Research balloons are sold directly to public agencies (usually funded
by NASA) or commercial users. Demand is small but stable. Raven is the largest
balloon supplier for high-altitude research in the United States. Pickup-truck
toppers are sold throughout the U.S. through a dealer network. The overall
market for toppers, which declined in the late 1980's and early 1990's as
alternatives to pickups with toppers, primarily minivans and sport utility
vehicles increased in popularity, has recovered due to strong sales of pickup
trucks. The number of topper manufacturers has fallen but is still substantial.

         Sewn Products - This segment produces and sells outerwear for a wide
variety of recreational activities, including skiing, hunting and fishing. The
U.S. Department of Defense has also been a major customer of this segment,
purchasing decelerator devices and clothing, such as extreme-cold weather
uniforms and chemical protective suits. Military sales in this segment declined
significantly in fiscal 1995 and 1996 as the Company shifted its production
capacity to commercial products. The segment also manufactures sport balloons
principally for recreational use. Another major product is large inflatable
devices, which enjoy a number of uses, such as parade floats and advertising
media.

         Recreational outerwear is sold both to retailers through an independent
sales representative network, and by home office personnel to catalog retailers.
There are numerous outerwear manufacturers in the U.S. and abroad and
considerable competition exists. The company competes successfully in the
medium-to-higher priced range of the market where specialty fabrics such as
GoreTex (R) are involved, emphasizing quality, service and manufacturing
expertise.

         The segment sells balloons through a dealer network. Raven is the
originator of modern hot-air ballooning and continues to be a leader in design
and technical expertise. The company believes it has approximately 40 percent of
the U.S. hot-air balloon market, although others are able to compete with
lower-cost products. Inflatables are sold direct to corporate customers and are
subject to varying levels of competition, generally, the more customized the
product, the greater the company's market share.

Major Customer Information

         No customer accounted for more than 10 percent of consolidated sales in
fiscal 1996. However, the company sells sewn products to several large
customers. In fiscal 1996, the top five customers in the Sewn Products segment
accounted for more than 60 percent of sales in that segment. Although the loss
of these accounts would adversely affect profitability, the company believes
that, over the long term, addition of new customers and sales growth from
existing customers would replace any lost sales.

Seasonality/Working Capital Requirements

         Some seasonality in demand exists for the company's outerwear products,
many of which are built in spring/summer for summer/fall delivery. The majority
of these sales carry net 30 day terms, although some winter-dated terms are
available. Sales to the agricultural market (flow controls, plastic tanks) also
experience some seasonality, building in the fall for winter/spring delivery.
Some plastics and flow controls sales offer extended dating terms as well. The
resulting fluctuations in inventory and accounts receivable balances may require
and have required seasonal short-term financing.

Raw Materials

         The company obtains a wide variety of materials from numerous vendors.
Principal materials include numerous electronic components for the Electronics
segment; various plastic resins for the Plastics segment; and fabric for the
Sewn Products segment. The company has not experienced any significant shortages
or other problems in purchasing raw materials to date, and alternative sources
of supply are generally available. However, it is impossible to predict future
material shortages and their impact on Raven.

Patents

         The company owns a number of patents. However, Raven does not believe
that its business as a whole is materially dependent on any one patent or
related group of patents. It believes the successful manufacture and sale of its
products generally depend more upon its technical expertise and manufacturing
skills.

Research and Development

         The industry segments noted above conduct ongoing research and
development efforts. The majority of the company's research and development
expenditures are directed towards new products in the Electronics and Plastics
segments. Total company research and development costs are disclosed in Note 1
to the consolidated financial statements located on page 25 of the Annual Report
to Shareholders, incorporated herein by reference.

Environmental Matters

         Raven believes that it is in compliance in all material respects with
applicable federal, state and local environmental laws and regulations.
Expenditures relating to compliance for operating facilities incurred in the
past and anticipated in the future have not materially affected capital
expenditures, earnings or competitive position.

Backlog

         As of February 1, 1996, the company's backlog of firm orders totaled
$32.5 million. Comparable backlog amounts as of February 1, 1995 and 1994 were
$29.7 million and $36.4 million, respectively.


Item 2.  Properties

<TABLE>
<CAPTION>
Location                                   General Character                                          Ownership
<S>                                        <C>                                                        <C>
205 E. 6th Street                          150,000 square feet, 6 stories, corporate offices          In Fee  
Sioux Falls, South Dakota                  and manufacturing facility for electronics and                     
                                           sewn products                                                      

12 acres of land with buildings,           (1)      59,120 square feet, building for research         In Fee  
located at Airbase, Sioux Falls,                    and hot-air balloon manufacturing                         
South Dakota
                                           (2)      73,400 square feet, building for manufac-         In Fee  
                                                    ture and storage of plastic tank products                 
                                                                                                              
                                           (3)      10,080 square feet, machine shop                  In Fee  
                                                                                                              
                                                                                                              
10 acres of land with buildings,           (1)      31,392 square feet, building for plastic          In Fee  
located at Airbase, Sioux Falls,                    tank manufacturing plus offices                           
South Dakota                                                                                                  
                                           (2)      52,500 square feet, building for extrusion        In Fee  
                                                    and manufacturing of plastic sheeting                     
                                                                                                              
                                           (3)      20,450 square feet, building for inflatable       In Fee  
                                                    manufacturing                                             

200 E. 6th Street                          29,000 square feet, offices and sewing facility            In Fee* 
Sioux Falls, South Dakota                                                                                     

196 E. 6th Street                          68,000 square feet, sewn products warehouse                In Fee  
Sioux Falls, South Dakota                  building                                                           

100 E. 6th Street                          6,200 square feet, training/meeting center                 In Fee  
Sioux Falls, South Dakota                                                                                     

Dunnell, Minnesota                         83,800 square feet, three buildings, for pickup            In Fee  
                                           topper offices, manufacturing plant and truck                      
                                           maintenance shop                                                   

Eloy, Arizona                              51,600 square feet, pickup truck topper                    In Fee  
                                           manufacturing plant                                                

St. Louis, Missouri                        21,000 square feet, electronic control systems             In Fee**
                                           sales and manufacturing plant                                      

Albertville, Alabama                       39,000 square feet, plastic tank manufacturing             In Fee  
                                           plant                                                              

Gordo, Alabama                             21,000 square feet, feed and bakery mixing                 Leased, 
                                           and weighing device manufacturing                          Short-  
                                                                                                      term    

Springfield, Ohio                          22,500 square feet, reinforced plastic sheeting            Leased, 
                                           sales and manufacturing plant                              Short-  
                                                                                                      term    

5 acres of land located at                 Construction site for 30,000 square feet reinforced        In Fee
Springfield, Ohio                          plastic sheeting manufacturing plant to be completed       
                                           in 1997.                                                   

Washington Court House, Ohio               22,000 square feet, plastic tank manufacturing plant       In Fee*
                                           plus 3,150 square feet sheltered outside storage

6.95 acres of land located at              Undeveloped land adjacent to other Company                 In Fee    
Airbase, Sioux Falls, South Dakota         property                                                             

Beresford, South Dakota                    20,000 square feet, sewing plant                           Leased,   
                                                                                                      Short-    
                                                                                                      term      

Huron, South Dakota                        24,100 square feet, sewing plant                           In Fee*   

Parkston, South Dakota                     14,000 square feet, sewing plant                           In Fee    

Salem, South Dakota                        15,000 square feet, sewing plant                           In Fee    

DeSmet, South Dakota                       15,000 square feet, sewing plant                           In Fee    

Madison, South Dakota                      20,000 square feet, sewing plant                           In Fee*   

</TABLE>


*Subject to repayment of mortgage

**Subject to repayment of Industrial
Revenue Bonds

The company believes that its properties are in good condition and are adequate
for the present needs of its business.


Item 3.  Pending Legal Proceedings

There are no pending legal proceedings wherein the claim for damages exceeds 10%
of the registrant's current assets.


Item 4.  Submission of Matters to a Vote of Security Holders

There was no matter submitted during the fourth quarter to a vote of security
holders.


Item 9.  Changes In and Disagreements With Accountants on Accounting
         and Financial Disclosure

         None


Item 10. Executive Officers of the Registrant

       Name               Age    Position                  Period Served

David A. Christensen       61    President and Chief     April 1971 to present
                                 Executive Officer

Gary L. Conradi            56    Vice President,         January 1980 to present
                                 Corporate Services

Ronald M. Moquist          50    Executive Vice          January 1979 to present
                                 President


Arnold J. Thue             57    Vice President,         January 1980 to present
                                 Finance,Secretary
                                 and Treasurer

Each of the above named individuals serves at the pleasure of the Board of
Directors. Each serves on a year-to-year basis.


Item 14. Exhibits, Financial Statement Schedule and Reports on Form 8-K

         (a)      Consolidated Financial Statements and Schedule

                  1.       Incorporated by reference from the attached 1996
                           Annual Report to Shareholders:

                           Consolidated Balance Sheets
                           Consolidated Statements of Income
                           Consolidated Statements of Cash Flows
                           Notes to Consolidated Financial Statements
                           Report of Independent Accountants

                  2.       Included in Part II:
                           Report of Independent Accountants on Financial
                               Statement Schedule
                           Schedule II - Valuation and Qualifying Accounts

                  The following schedules are omitted for the reason that
                  they are not applicable or are not required:  I, III and
                  IV.

         (b)      Reports on Form 8-K

                  There were no reports filed on Form 8-K during the fourth
                  quarter ended January 31, 1996.

         (c)      Exhibits filed

                Exhibit
                 Number           Description

                  3(a)     Articles of Incorporation of Raven Industries, Inc.
                           and all amendments thereto.*

                  3(b)     By-Laws of Raven Industries, Inc.*

                  3(c)     Extract of Shareholders Resolution adopted on April
                           7, 1962 with respect to the by-laws of Raven
                           Industries, Inc.*

                  4(a)     Rights Agreement dated as of March 16, 1989 between
                           Raven Industries, Inc. and Norwest Bank Minnesota,
                           National Association (incorporated by reference to
                           Exhibit 1 to the Company's Report on Form 8-K dated
                           March 16, 1989).

                  10(a)    Change in Control Agreement between Raven Industries,
                           Inc. and David A. Christensen dated as of March 17,
                           1989.*

                  10(b)    Change in Control Agreement between Raven Industries,
                           Inc. and Gary L. Conradi dated as of March 17, 1989.*

                  10(c)    Change in Control Agreement between Raven Industries,
                           Inc. and Ronald M. Moquist dated as of March 17,
                           1989.*

                  10(d)    Change in Control Agreement between Raven Industries,
                           Inc. and Arnold J. Thue dated as of March 17, 1989.*

                  10(f)    The Raven Industries, Inc. Health and Survivor
                           Benefit Plan.*

                  10(g)    The Raven Industries, Inc. Post-Retirement Health and
                           Survivor Benefit Plan.*

                  10(h)    Deferred Compensation Plan between Raven Industries,
                           Inc. and David A. Christensen dated as of June 1,
                           1986.*

                  10(i)    Trust Agreement between Raven Industries, Inc. and
                           Norwest Bank South Dakota, N.A. dated April 26,
                           1989.*

                  10(n)    Form of Incentive Stock Option Agreements.*

                  10(o)    Form of Nonqualified Stock Option Agreements.*

                  10(p)    Form of Amendment Agreement relating to outstanding
                           Incentive Stock Options.*

                  10(q)    Raven Industries, Inc. 1990 Stock Option Plan adopted
                           January 30, 1990 (incorporated by reference to
                           Exhibit A to the Company's definitive Proxy Statement
                           filed April 25, 1990).

                  11       Detailed Computation of Earnings per Share.

                  13       1996 Annual Report to Shareholders (only those
                           portions specifically incorporated herein by
                           reference shall be deemed filed with the Commission).

                  21       Subsidiaries of the Registrant.

                  23       Consent of Independent Accountants.

                  27       Financial Data Schedule (for S.E.C. only).

                  *        Incorporated by reference to corresponding Exhibit
                           Number of the Company's Form 10-K for the year ended
                           January 31, 1989.


                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                             RAVEN INDUSTRIES, INC.
                                             (Registrant)


April 17, 1996                               By:  /S/ David A. Christensen
    Date                                          David A. Christensen
                                                  President (Principal Executive
                                                  Officer and Director)


                  Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.


April 17, 1996                               By:  /S/ David A. Christensen
    Date                                          David A. Christensen
                                                  President (Principal Executive
                                                  Officer and Director)



April 17, 1996                                    /S/ Arnold J. Thue
    Date                                          Arnold J. Thue
                                                  Vice President, Finance,
                                                  Secretary and Treasurer
                                                  (Principal Financial and
                                                  Accounting Officer)

                                                  Directors:

April 17, 1996                                    /S/ Conrad J. Hoigaard
    Date                                          Conrad J. Hoigaard

April 17, 1996                                    /S/ John C. Skoglund
    Date                                          John C. Skoglund

April 17, 1996                                    /S/ Mark E. Griffin
    Date                                          Mark E. Griffin

April 17, 1996                                    /S/ Kevin T. Kirby
    Date                                          Kevin T. Kirby

April 17, 1996                                    /S/ Anthony W. Bour
    Date                                          Anthony W. Bour





                        REPORT OF INDEPENDENT ACCOUNTANTS
                         ON FINANCIAL STATEMENT SCHEDULE


To the Board of Directors and Stockholders of
Raven Industries, Inc.:

         Our report on the consolidated financial statements of Raven
Industries, Inc. and Subsidiaries has been incorporated by reference in this
Form 10-K from page 32 of the 1996 Annual Report to Shareholders of Raven
Industries, Inc. In connection with our audits of such financial statements, we
have also audited the related financial statement schedule listed in Item
14.(a)2. on page 10 of this Form 10-K.

         In our opinion, the financial statement schedule referred to above,
when considered in relation to the basic financial statements taken as a whole,
presents fairly, in all material respects, the information required to be
included therein.


                                          COOPERS & LYBRAND L.L.P.



Minneapolis, Minnesota
March 7, 1996



                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

               for the years ended January 31, 1996, 1995 and 1994

                             (Dollars in thousands)

<TABLE>
<CAPTION>
         Column A                              Column B               Column C                Column D        Column E
         --------                             ----------      ------------------------       -----------      --------
                                                                     Additions
                                                              ------------------------
                                              Balance at      Charged to     Charged to      Deductions
                                              Beginning       Costs and        Other           From           Balance at
       Description                             of Year        Expenses        Accounts       Reserves(1)      End of Year
<S>                                            <C>             <C>        <C>                <C>             <C> 
Deducted in the balance sheet
    from the asset to which it
    applies:
  Allowance for doubtful
      accounts:
    Year ended January 31, 1996                  $350            $ 68           None              $ 78            $340
                                                 ====            ====                             ====            ====

    Year ended January 31, 1995                  $350            $135           None              $135            $350
                                                 ====            ====                             ====            ====

    Year ended January 31, 1994                  $335            $180           None              $165            $350
                                                 ====            ====                             ====            ====

</TABLE>

Note:

(1)      Represents uncollectible accounts receivable written off during the
         year, net of recoveries.



                                   EXHIBIT 11

                   DETAILED COMPUTATION OF EARNINGS PER SHARE

                  (Dollars in thousands, except per share data)

<TABLE>
<CAPTION>


                                                             Year Ended January 31
                                                      ------------------------------------
          PER SHARE DATA                                 1996         1995        1994
                                                      ----------   ----------   ----------

<S>                                                   <C>          <C>          <C>       
Net income                                            $    6,197   $    6,088   $    6,954
                                                      ==========   ==========   ==========

Net income per common and common equivalent shares:
  Primary                                             $     1.30   $     1.27   $     1.45
                                                      ==========   ==========   ==========

  Fully diluted (1)                                   $     1.29   $     1.27   $     1.45
                                                      ==========   ==========   ==========

AVERAGE NUMBER OF COMMON AND COMMON
    EQUIVALENT SHARES

Primary:
  Weighted average number of common
      shares outstanding                               4,735,223    4,726,026    4,683,812
  Common equivalent shares:
    Dilutive stock options, using
        Treasury Stock Method                             46,962       65,057      111,983
                                                      ----------   ----------   ----------


                                                       4,782,185    4,791,083    4,795,795
                                                      ==========   ==========   ==========

Fully diluted (1):
  Weighted average number of common
      shares outstanding                               4,735,223    4,726,026    4,683,812
  Common equivalent shares:
    Dilutive stock options, using
        Treasury Stock Method                             51,227       65,057      111,983
                                                      ----------   ----------   ----------

                                                       4,786,450    4,791,083    4,795,795
                                                      ==========   ==========   ==========

</TABLE>

(1)     This calculation is submitted in accordance with Regulation S-K item
        601(b)(11) although not required by footnote 2 to paragraph 14 of APB
        Opinion No. 15 because it results in dilution of less than 3%.






                                        BUSINESS SEGMENTS

<TABLE>
<CAPTION>
(Dollars in thousands)                                  Years ended January 31
                                 1996        1995          1994        1993        1992          1991
- -------------------------------------------------------------------------------------------------------
<S>                           <C>         <C>            <C>         <C>         <C>          <C>      
ELECTRONICS
Sales .....................   $  32,962   $  31,959      $  35,771   $  34,538   $  35,243    $  26,420
Operating income ..........       4,600       2,753(a)       4,529       5,146       5,963        3,006
Identifiable assets .......      19,204      16,912         18,838      19,082      15,622       12,832
Capital expenditures ......         807         552            985         953         823          714
Depreciation & amortization       1,077         872            804         712         639          470

PLASTICS
Sales .....................   $  55,281   $  48,971      $  40,386   $  36,070   $  31,568    $  32,998
Operating income ..........       3,267       3,470          2,815       2,625       2,406        2,045
Identifiable assets .......      26,092      25,817         16,796      13,769      12,874       13,977
Capital expenditures ......       2,973       6,387          3,587       1,305       1,194          926
Depreciation & amortization       2,414       1,845          1,263       1,245       1,302        1,417

SEWN PRODUCTS
Sales .....................   $  32,201   $  40,790      $  45,311   $  40,606   $  33,798    $  26,084
Operating income (loss) ...       1,694       2,913          3,096       1,375        (231)       2,260
Identifiable assets .......      13,934      16,384         16,510      17,760      12,879       13,819
Capital expenditures ......         396         765          1,141         888       1,620        1,419
Depreciation & amortization         719         832            803         683         570          355

CORPORATE & OTHER
Identifiable assets .......   $   8,323   $   6,523      $   8,453   $   4,202   $   5,153    $   3,475
Capital expenditures ......          10          49             71          13         235          118
Depreciation & amortization          32          33             27          23          26           27

TOTAL COMPANY
Sales .....................   $ 120,444   $ 121,720      $ 121,468   $ 111,214   $ 100,609    $  85,502
Operating income ..........       9,561       9,136(a)      10,440       9,146       8,138        7,311
Identifiable assets .......      67,553      65,636         60,597      54,813      46,528       44,103
Capital expenditures ......       4,186       7,753          5,784       3,159       3,872        3,177
Depreciation & amortization       4,242       3,582          2,897       2,663       2,537        2,269

</TABLE>

(a) Includes the $1.8 million Beta Raven charge (See Note 4).



                        PRODUCT LINES BY BUSINESS SEGMENT

[GRAPHIC]
AN ELECTRONICS GRAPHIC

* Contract electronics assembly
* Flow controls-precision farming
* Feedmill and bakery automation
* Military radio assemblies

[GRAPHIC]
A PLASTICS GRAPHIC

* Sheeting
* Storage/sprayer tanks
* Research balloons
* Pickup-truck toppers

[GRAPHIC]
A SEWN PRODUCTS GRAPHIC

* Performance outerwear
* Sport balloons
* Inflatables


                                       12
<PAGE>


                                  ELEVEN-YEAR FINANCIAL SUMMARY

<TABLE>
<CAPTION>
(Dollars in thousands, except per share data)

Years ended January 31                          1996          1995          1994           1993          1992    
- -----------------------------------------------------------------------------------------------------------------
<S>                                           <C>           <C>           <C>           <C>           <C>        
OPERATIONS FOR YEAR
Net sales .................................   $ 120,444     $ 121,720     $ 121,468     $ 111,214     $ 100,609  
Gross profit ..............................      22,660        23,968        23,574        21,048        19,109  
Operating income ..........................       9,561         9,136(a)     10,440         9,146         8,138  
Pretax income .............................       9,566         9,372        10,638         9,182         8,067  
Net income ................................       6,197         6,088         6,954         6,030         5,306  
Net income % of sales .....................         5.1%          5.0%          5.7%          5.4%          5.3% 
Net income % of beginning equity ..........        13.6%         14.8%         19.6%         19.7%         20.2% 
Cash dividends ............................       2,130         1,843         1,545         1,316         1,165  

FINANCIAL POSITION
Current assets ............................   $  45,695     $  43,795     $  45,037     $  42,476     $  34,798  
Current liabilities .......................      14,771        15,078        16,088        15,253        11,284  
Working capital ...........................      30,924        28,717        28,949        27,223        23,514  
Current ratio .............................        3.09          2.90          2.80          2.78          3.08  
Net plant and equipment ...................      18,069        18,570        13,371        10,457         9,947  
Total assets ..............................      67,553        65,636        60,597        54,813        46,528  
Long-term debt ............................       2,816         4,179         2,539         3,224         3,676  
Shareholders' equity ......................      49,151        45,526        41,100        35,530        30,601  
Long-term debt/total capitalization .......         5.4%          8.4%          5.8%          8.3%         10.7% 
Inventory turnover (CGS/year-end inventory)         4.1           4.4           4.4           3.8           4.2  

CASH FLOWS PROVIDED BY (USED IN)
Operating activities ......................   $   9,687     $   7,452     $  11,257     $   3,475     $   7,489  
Investing activities ......................      (4,158)      (10,000)       (5,908)       (3,107)       (3,886) 
Financing activities ......................      (4,029)          406        (2,042)       (1,659)       (2,518) 
Increase (decrease) in cash ...............       1,500        (2,142)        3,307        (1,291)        1,085  

COMMON STOCK DATA
Net income per share ......................   $    1.30     $    1.27     $    1.45     $    1.27     $    1.13  
Cash dividends per share ..................        0.45          0.39          0.33          0.28          0.25  
Book value per share ......................       10.28          9.62          8.76          7.60          6.63  
Stock price range during year
   High ...................................       20.75         24.50         23.50         21.50         15.83  
   Low ....................................       15.50         18.00         18.00         13.83          8.00  
Shares outstanding, average (in thousands)        4,782         4,791         4,796         4,763         4,713  
Shares outstanding, year-end (in thousands)       4,716         4,735         4,694         4,676         4,629  
Number of shareholders, year-end ..........       3,190         3,031         3,173         3,147         2,775  

OTHER DATA
Average number of employees ...............       1,368         1,414         1,435         1,316         1,252  
Sales per employee ........................   $      88     $      86     $      85     $      85     $      80  
Backlog ...................................   $  32,539     $  29,661     $  36,403     $  49,033     $  48,200  


(WIDE TABLE CONTINUED)


Years ended January 31                           1991          1990         1989           1988         1987          1986    
- ------------------------------------------------------------------------------------------------------------------------------
                                                                                                                              
                                                                                                                              
OPERATIONS FOR YEAR                                                                                                           
Net sales .................................   $  85,502     $  90,973     $  77,563     $  64,305     $  52,303     $  41,899 
Gross profit ..............................      17,685        18,177        14,857        14,292        12,303         9,538 
Operating income ..........................       7,311         7,461         5,127         4,983         4,250         2,518 
Pretax income .............................       7,071         6,831         4,578         4,390         3,919         2,412 
Net income ................................       4,605         4,235         2,930         2,656         2,122         1,611 
Net income % of sales .....................         5.4%          4.7%          3.8%          4.1%          4.1%          3.8%
Net income % of beginning equity ..........        20.2%         19.7%         15.3%         15.5%         13.5%         11.0%
Cash dividends ............................       1,014           849           732           680           659           653 
                                                                                                                              
FINANCIAL POSITION                                                                                                            
Current assets ............................   $  33,900     $  30,570     $  24,976     $  21,795     $  18,416     $  17,932 
Current liabilities .......................      12,147        11,247         9,633         8,799         6,621         5,177 
Working capital ...........................      21,753        19,323        15,342        12,997        11,795        12,755 
Current ratio .............................        2.79          2.72          2.59          2.48          2.78          3.46 
Net plant and equipment ...................       8,368         7,163         8,702         9,672         7,855         5,047 
Total assets ..............................      44,103        39,547        35,892        33,920        28,847        23,899 
Long-term debt ............................       4,679         4,966         4,115         5,254         4,485         2,742 
Shareholders' equity ......................      26,236        22,802        21,448        19,170        17,155        15,659 
Long-term debt/total capitalization .......        15.1%         17.5%         15.7%         20.9%         20.2%         14.6%
Inventory turnover (CGS/year-end inventory)         3.4           4.1           4.6           4.1           3.5           4.5 
                                                                                                                              
CASH FLOWS PROVIDED BY (USED IN)                                                                                              
Operating activities ......................   $   5,583     $   2,404     $   3,908     $   4,108     $   2,046     $   2,721 
Investing activities ......................      (3,113)       (1,308)       (1,331)       (3,598)       (4,545)       (1,733)
Financing activities ......................      (2,071)       (1,875)       (1,869)          274        (1,084)         (542)
Increase (decrease) in cash ...............         399          (779)          708           784        (3,583)          446 
                                                                                                                              
COMMON STOCK DATA                                                                                                             
Net income per share ......................   $    0.98     $    0.87     $    0.61     $    0.55      $   0.45     $    0.34 
Cash dividends per share ..................        0.22          0.18          0.15          0.14          0.14          0.14 
Book value per share ......................        5.77          5.01          4.48          4.03          3.63          3.34 
Stock price range during year                                                                                                 
   High ...................................        9.75         10.00          5.75          7.09          5.59          4.87 
   Low ....................................        6.42          5.33          4.37          4.21          3.59          3.33 
Shares outstanding, average (in thousands)        4,704         4,839         4,826         4,811         4,754         4,737 
Shares outstanding, year-end (in thousands)       4,559         4,554         4,785         4,758         4,734         4,686 
Number of shareholders, year-end ..........       2,526         1,898         1,925         2,000         1,869         1,859 
                                                                                                                              
OTHER DATA                                                                                                                    
Average number of employees ...............       1,141         1,234         1,138         1,019           864           796 
Sales per employee ........................   $      75     $      74     $      68     $      63     $      61     $      53 
Backlog ...................................   $  53,587     $  42,078     $  33,436     $  21,424     $  19,808     $  19,051 
</TABLE>


All per share, shares outstanding and market price data reflect the October 1992
three-for-two and the July 1989 two-for-one stock splits. All other figures are
as reported.

(a)  Includes the $1.8 million Beta Raven charge (See Note 4).


                                    14 AND 15
<PAGE>


                          FINANCIAL REVIEW AND ANALYSIS

RESULTS OF OPERATIONS: MARGIN ANALYSIS
(In thousands, except per share data)
<TABLE>
<CAPTION>

                                           FISCAL 1996                     Fiscal 1995              Fiscal 1994
                                                %         %                    %         %                    %         %
                                AMOUNT        SALES    CHANGE    Amount      Sales    Change     Amount     Sales    Change
- --------------------------------------------------------------------------------------------------------------------------

<S>                            <C>            <C>        <C>   <C>           <C>         <C>    <C>         <C>        <C>
Net sales ..................   $120,444       100.0     -1.0   $121,720      100.0     + 0.2    $121,468    100.0    + 9.2
Gross profit ...............     22,660        18.8     -5.5     23,968       19.7     + 1.7      23,574     19.4    +12.0
Beta Raven charge ..........                                      1,800        1.5
Other operating expenses ...     13,099        10.9     +0.5     13,032       10.7     - 0.8      13,134     10.8    +10.4
Operating income ...........      9,561         7.9     +4.7      9,136        7.5     -12.5      10,440      8.6    +14.1
Income before income taxes .      9,566         7.9     +2.1      9,372        7.7     -11.9      10,638      8.8    +15.9
Income taxes ...............      3,369         2.8     +2.6      3,284        2.7     -10.9       3,684      3.0    +16.9
Net income .................      6,197         5.1     +1.8      6,088        5.0     -12.5       6,954      5.7    +15.3
Net income per share .......       1.30                 +2.4       1.27                -12.4        1.45             +14.2
Average shares outstanding .      4,782                 -0.2      4,791                 -0.1       4,796             + 0.7
Effective income tax rate ..       35.2%                +0.6       35.0%                +1.2%       34.6%            + 0.9
</TABLE>

LONG-TERM PERFORMANCE

     Three factors dominated the company's financial performance in fiscal 1996:
the warm winter of 1994-1995 depressed outerwear sales, startup costs at a new
pickup-truck topper plant were higher than planned, and the loss of defense
orders in the Electronics segment was more rapid than expected. Sales have been
flat over the past three years. Growth in commercial business was offset by the
drop in defense sales to the U.S. government. Commercial sales were $96.7
million in fiscal 1994 and grew to $116.4 million in fiscal 1996. Although the
company continues to bid on defense contracts, this activity is no longer
critical to the success of the company. Defense revenues were only $4.1 million
in fiscal 1996, down from $24.8 million in fiscal 1994.

     Net earnings of $6.2 million or $1.30 per share, although below management
expectations, were the second highest in company history. The company returned
nearly 14% on shareholders equity, and 5% on sales; increased the book value of
the company by 7%; paid a record per share dividend and invested for future
growth.


Fiscal years            1996    1995    1994    1993    1992   1991
- --------------------------------------------------------------------
Net income as % of
Sales ............      5.1%    5.0%    5.7%    5.4%    5.3%    5.4%
Average assets ...      9.3%    9.6%   12.1%   11.9%   11.7%   11.0%
Beginning equity .     13.6%   14.8%   19.6%   19.7%   20.2%   20.2%


                                       16
<PAGE>


SEGMENT ANALYSIS

     The following table summarizes sales and gross profits in the company's
three business segments for each of the past three fiscal years:

SALES
(Dollars in thousands)

                     1996                1995                 1994
               AMOUNT   % CHANGE     Amount  % Change    Amount  % Change
- -------------------------------------------------------------------------
Electronics .   $ 32,962   + 3.1    $ 31,959   - 10.7   $ 35,771   +  3.6
Plastics ....     55,281   +12.9      48,971   + 21.3     40,386   + 12.0
Sewn Products     32,201   -21.1      40,790   - 10.0     45,311   + 11.6
                --------            --------            --------         
Total .......   $120,444   - 1.0    $121,720   +  0.2   $121,468   +  9.2


GROSS PROFITS
(Dollars in thousands)

                      1996                 1995                 1994
                 AMOUNT % SALES      Amount   % Sales    Amount      % Sales
- ----------------------------------------------------------------------------
Electronics .   $ 7,841     23.8    $ 7,581     23.7     $ 7,767       21.7
Plastics ....     9,450     17.1      9,227     18.8       8,164       20.2
Sewn Products     5,369     16.7      7,160     17.6       7,643       16.9
                --------            --------            --------         
Total .......   $22,660     18.8    $23,968     19.7     $23,574       19.4


ELECTRONICS SEGMENT

FISCAL 1996 VERSUS FISCAL 1995

     Sales of flow control devices for precision farming increased by more than
30% in fiscal 1996 and totaled nearly $13.5 million. Defense electronics sales
dropped from $10.6 million in fiscal 1995 to $3.9 million in fiscal 1996 as a
result of lower levels of procurement by the U.S. government. Higher deliveries
under commercial contracts partially offset the reduction of defense contract
activity. Beta Raven sales of process control systems were at approximately the
same level as in fiscal 1995. The gross profit increase reflected higher sales
of commercial products. Additionally, improved efficiencies at Beta Raven raised
their gross profit rate. These improvements were partially offset by the impact
of idle capacity that resulted from the drop in defense business.

FISCAL 1995 VERSUS FISCAL 1994

     Defense electronics sales decreased from $13.6 million in fiscal 1994 to
$10.6 million in fiscal 1995. Sales of bakery process control systems produced
by the company's Beta Raven subsidiary also declined. Agricultural flow control
devices experienced a 24% sales increase as new products were well received in
the market. An improved overall gross profit rate in the Electronics Segment
partially offset the profit impact of lower sales in fiscal 1995. Agricultural
electronics carried higher margins than the government business replaced.
Profitability also improved on defense shipments in fiscal 1995.

     During fiscal 1995, it became apparent that the approach taken by the
company's Beta Raven subsidiary to automate bakeries was more technologically
complex than originally estimated. Raven management assumed more direct control
of this subsidiary, replacing top management. The number of Beta Raven employees
was reduced by 65. Products with high technological risk were de-emphasized or
abandoned. The company incurred a $1.2 million write-down of development costs
and inventories and accrued $.6 million related to cost overruns on bakery
installations and employee severance costs. 

PROSPECTS

     Order backlog for Electronics segment products at January 31, 1996 was up
more than $4 million from the prior year. The acquisition, in late fiscal 1996,
of additional product offerings for precision farming, if properly integrated
into the existing product line, is expected to increase revenues in fiscal 1997.
Growth projections for the total company depend on more than 40% sales growth in
this segment. Timely delivery of quality products under commercial contracts
during the first half of the year is crucial to obtaining additional orders and
progressing toward a successful year for the company. Meeting the demands of new
technologies and customers is expected to decrease the gross profit rate from
fiscal 1996 levels in this segment.

                                    [GRAPH]

ELECTRONICS SEGMENT
(DOLLARS IN MILLIONS)

                          GROSS
YEAR         SALES       PROFITS
'94          35.771       7.767
'95          31.959       7.581
'96          32.962       7.841


PLASTICS SEGMENT

FISCAL 1996 VERSUS FISCAL 1995

     Sales of engineered films increased 20% in fiscal 1996 and totaled $23.7
million. Process improvements and expansion of production capacity allowed the
company to meet demand for new products and to supply films needed in response
to hurricane damage in the United States. Sales of plastic tanks increased 20%
as demand for agricultural tanks was strong. Pickup-truck topper sales also
increased, but by less than management expectations. The gross profit impact of
these higher sales was substantially offset by losses incurred during the start
up of a new pickup-truck topper plant. During fiscal 1996, the company sold the
utility-truck body business and related assets. This sale had no material impact
on the financial statements.

                                    [GRAPH]

PLASTICS SEGMENT
(DOLLARS IN MILLIONS)

                         GROSS
YEAR         SALES       PROFITS
'94          40.386       8.164
'95          48.971       9.227
'96          55.281       9.450


FISCAL 1995 VERSUS FISCAL 1994

     Investments in new capacity for engineered films and pickup-truck toppers
resulted in significant growth in both product lines during fiscal 1995.
Engineered film and research balloon sales were up 29%, and totaled $19.8
million. Pickup-truck topper sales increased 24% and reached $13.5 million.
Sales of industrial plastic tanks increased slightly and agricultural tanks
increased 11%. Start up costs associated with new facilities had a negative
impact on gross profit rates in fiscal 1995. Additionally, the company did not
completely pass on increases in raw material costs to plastic tank customers.

PROSPECTS

     Sales are expected to grow between 10-15% in this segment during fiscal
1997. This growth is contingent on improving the productive capacity of our new
pickup-truck topper facility in Arizona, and film lamination equipment. Growth
will also require stronger marketing of large plastic tanks. Gross profit rates
are expected to increase from the depressed levels of fiscal 1996, as operating
results from the pickup-truck topper manufacturing plant improve.


SEWN PRODUCTS SEGMENT

FISCAL 1996 VERSUS FISCAL 1995

     The impact of the unusually warm winter of 1994-1995 was to create lower
demand for outerwear and higher than normal retail inventory levels. As a
result, fiscal 1996 sales in the sewn products segment were much lower than the
prior year. Sales to catalog merchandisers were down almost $5 million in fiscal
1996 compared to fiscal 1995. Skiwear sales were also lower than the prior year.
Chemical warfare protection suit production ended in fiscal 1995, but did
contribute $3.3 million to fiscal 1995 sales. Sales of nonmilitary cold weather
uniforms increased over last year. The lower sales negatively impacted the level
of gross profits, and higher levels of low-margin and close-out sales reduced
the gross profit rate.

FISCAL 1995 VERSUS FISCAL 1994

     The decline in sales was due primarily to the end of the company's contract
to produce chemical warfare protection suits. Shipments under this contract were
$3.3 million in fiscal 1995 and $9.4 million in fiscal 1994. The company's
chemical suit production facility was converted to commercial production during
the second quarter of fiscal 1995. Demand for hot air balloons and inflatable
displays declined at the company's Aerostar subsidiary. Skiwear sales were also
lower than the prior year due partially to warmer winter weather in the United
States. These declines were partially offset by a $3.5 million increase in sales
to catalog merchandisers. Gross profit rates in this segment benefited from the
reduced level of chemical suit shipments. These suits carried lower margins than
commercial products. Unfavorable production variances and the costs to convert
to commercial production mitigated this favorable impact.

                                    [GRAPH]

SEWN PRODUCTS SEGMENT
(DOLLARS IN MILLIONS)

                          GROSS
YEAR         SALES       PROFITS
'94          45.311       7.643
'95          40.790       7.160
'96          32.201       5.369


                                       18
<PAGE>

PROSPECTS

     Sales are expected to stay relatively flat in this segment. Penetration of
the nonmilitary uniform market for outerwear continues to be an objective for
fiscal 1997. Gross profits are expected to recover as the result of cost control
measures and improved production efficiencies.


EXPENSES, INCOME TAXES AND OTHER 

FISCAL 1996 VERSUS FISCAL 1995

     Selling and administrative costs were essentially unchanged, both as a
percent of sales and in spending levels. Marketing support for precision farming
equipment increased selling expenses, along with higher levels of commissionable
sales. Interest expense increased as a result of financing capital expenditures
made in late fiscal 1995. The effective income tax rate was 35.2% in fiscal 1996
and 35.0% in fiscal 1995.

FISCAL 1995 VERSUS FISCAL 1994

     Operating expenses were 10.7% of sales in fiscal 1995, compared to 10.8% in
fiscal 1994. Selling expenses increased by 1.8% and administrative expense
declined by 3.7%. The lower expense level was due to cost reductions, including
lower management incentives. Interest expense was essentially unchanged as lower
borrowing levels in the first half of the year were offset by higher borrowings
to finance fixed asset additions and acquisitions in the last half of fiscal
1995. The effective income tax rate was 35.0% in fiscal 1995 compared to 34.6%
in fiscal 1994. The higher rate was the result of increased state income taxes
and reduced tax deductibility of expenses under new federal tax legislation.

PROSPECTS

     Operating expenses are expected to increase by more than 10%, but should be
reduced as a percentage of sales in fiscal 1997. Interest costs are projected to
rise along with increased working capital requirements in the coming year. The
company's effective income tax rate is expected to rise to the 35.5% range.


ANALYSIS OF FINANCIAL POSITION, LIQUIDITY AND CAPITAL RESOURCES

     The following table summarizes cash provided by (used in) the company's
business activities for the past three fiscal years:

(Dollars in thousands)
                                 1996       1995       1994
- ---------------------------------------------------------------
Operating activities ......   $  9,687    $  7,452    $ 11,257
Investing activities ......     (4,158)    (10,000)     (5,908)
Financing activities ......     (4,029)        406      (2,042)
Increase (decrease) in cash   $  1,500    $ (2,142)   $  3,307


OPERATING ACTIVITIES

     The company's cash flow from operations totaled $28.4 million over the past
three years, compared to net income of $19.2 million over the same period.
Accounts receivable decreased by $1.5 million in fiscal 1996, due primarily to
higher shipment levels in January 1995 than in January 1996 and collection of
past-due accounts at the company's Beta Raven subsidiary. Inventory increased
$1.8 million, primarily to support Electronics segment shipments in the first
half of the coming fiscal year. Working capital requirements are projected to
grow along with revenues in fiscal 1997.

INVESTING ACTIVITIES

     Capital expenditures totaled $4.2 million in fiscal 1996, a decrease of
$3.6 million from the prior year and at approximately the same level as
depreciation and amortization. Expenditures were to complete the new
pickup-truck topper manufacturing facility and to support other new capacity in
the Plastics and Electronics segments. The company acquired certain product
rights to depth control technology for its precision farming business for
approximately $500,000. Cash proceeds from disposal of utility-truck body assets
were approximately $500,000. In fiscal 1997, capital expenditures are expected
to approximate depreciation.


                                       19
<PAGE>

FINANCING ACTIVITIES AND CREDIT LINES

     The company increased its dividend, on a per share basis, for the ninth
consecutive year. Cash balances increased and long-term debt declined by $1.5
million each.

     Maximum borrowings under the company's line of credit were $1.5 million
during fiscal 1996, compared to $5.0 million in fiscal 1995. Average daily
borrowings were $260,000 in fiscal 1996 and $2.2 million in the prior year.
Management believes the $6.0 million line of credit will be adequate to meet its
working capital needs during fiscal 1997.

CAPITAL STRUCTURE AND LONG-TERM FINANCING

     Long-term debt decreased by $1.5 million in fiscal 1996 and the company's
long-term debt to total capitalization ratio was 5.4% at January 31, 1996,
compared to 8.4% one year earlier. Refer to Note 8 to the consolidated financial
statements for types and sources of long-term debt. Using a prime rate of 8.5%,
the weighted average interest rate of the company's debt was 7.7% at January 31,
1996. No new long-term borrowing is planned for fiscal 1997.

     The company's solid financial condition and capacity to assume additional
financing, if needed, provide the company a strategic advantage over many of its
competitors. In the opinion of management, the company is well-positioned to
take on new business opportunities with emphasis on those that build on the
company's strengths of customer service and quality manufacturing.


                   PERFORMANCE: RAVEN VS. PEER GROUP & S&P 500

5-YEAR RETURN ON $100 INVESTMENT

[LINE CHART]

COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN


  As of                                S&P Div.
 Jan. 31:     Raven       S&P 500   Manufacturers
- ---------------------------------------------------

    1996    $ 257.55     $213.15     $ 231.70
    1995      245.01      153.83       158.15
    1994      256.31      152.99       158.20
    1993      248.94      135.61       127.98
    1992      182.75      122.65       119.11
    1991      100.00      100.00       100.00

Source: S&P Compustat     Base year=100


THE GRAPH ASSUMES $100 INVESTED ON JANUARY 31, 1991 IN THE COMPANY'S COMMON
STOCK AND EACH OF THE INDICES.



                                       20
<PAGE>


WEEKLY STOCK PRICE AND VOLUME -- FISCAL 1996

                              [LINE AND BAR CHART]

WEEKLY STOCK PRICE AND VOLUME -- FISCAL 1996


DATE           PRICE          VOLUME
            [LINE CHART]    [BAR CHART]

1995

FEB 2/24        19 1/4        21100.0
    2/17        17 3/4        21200.0
    2/10        18 1/2        27500.0
    2/ 3        17 1/4        22200.0

MAR 3/31        20 1/2        5400.00
    3/24        20            15300.0
    3/17        19            23500.0
    3/10        18            49800.0
    3/ 3        19 1/2        17800.0

APR 4/28        20 1/2        5900.00
    4/21        19 1/4        12100.0
    4/14        19            3700.00
    4/ 7        19            2800.00

MAY 5/26        19 7/8        50400.0
    5/19        19 7/8        23000.0
    5/12        19 7/8        77500.0
    5/ 5        19 1/2        5500.00

JUN 6/30        19 3/4        45700.0
    6/23        19 1/2         110400
    6/16        19 3/4        7100.00
    6/ 9        20 1/2        76400.0
    6/ 2        20 1/2        32500.0

JUL 7/28        20 1/2        43700.0
    7/21        20 1/2        23300.0
    7/14        19 1/2        15000.0
    7/ 7        20            13100.0

AUG 8/25        17 3/4        29300.0
    8/18        20            11900.0
    8/11        19 3/4        22100.0
    8/ 4        19 1/2        14600.0

SEP 9/29        18            15400.0
    9/22        18            9600.00
    9/15        18            22000.0
    9/ 8        19            7200.00
    9/ 1        19            20500.0

OCT 10/27       17 7/8        48000.0
    10/20       17 7/8        25000.0
    10/13       19 1/4        84500.0
    10/ 6       19 1/4        14100.0

NOV 11/24       16 1/2        73700.0
    11/17       16 3/4        11400.0
    11/10       18 1/2        1000.00
    11/ 3       18            47300.0

DEC 12/29       18 1/4        8200.00
    12/22       17            15800.0
    12/15       17            33000.0
    12/ 8       16 1/2        91700.0
    12/ 1       16 1/4        64300.0

1996

JAN 1/26        18 1/2        
    1/19        17 3/4        10500.0
    1/12        18            19800.0
    1/ 5        18 1/4        9000.00

QUARTERLY SUMMARY (UNAUDITED)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                                                         Common stock
                    Net      Gross    Operating       Pretax       Net     Net income    market price     Dividends
                   sales     profit     income        income     income    per share     High     Low     per share
- -------------------------------------------------------------------------------------------------------------------
<S>              <C>        <C>        <C>           <C>        <C>        <C>         <C>      <C>        <C>    
FISCAL 1996
FIRST QUARTER    $ 27,787   $  5,776   $  2,404      $  2,380   $  1,535   $    0.32   $ 20.50  $ 17.25    $ 0.105
SECOND QUARTER     27,253      4,795      1,675         1,732      1,117        0.23     20.75    19.50      0.105
THIRD QUARTER      35,560      6,400      3,115         3,057      1,972        0.41     20.50    17.50      0.120
FOURTH QUARTER     29,844      5,689      2,367         2,397      1,573        0.34     19.25    15.50      0.120
                 --------   --------   --------      --------   --------   ---------                       -------
TOTAL YEAR       $120,444   $ 22,660   $  9,561      $  9,566   $  6,197   $    1.30   $ 20.75  $ 15.50    $ 0.450
                 ========   ========   ========      ========   ========   =========                       =======

FISCAL 1995
First quarter    $ 27,816   $  5,360   $  2,046      $  2,134   $  1,376   $    0.29   $ 24.50  $ 19.75    $ 0.090
Second quarter     26,919      5,044        137(a)        182        130        0.03     22.50    18.50      0.090
Third quarter      35,890      7,200      3,880         3,877      2,519        0.53     20.00    18.00      0.105
Fourth quarter     31,095      6,364      3,073         3,179      2,063        0.42     20.00    18.25      0.105
                 --------   --------   --------      --------   --------   ---------                       -------
Total year       $121,720   $ 23,968    $ 9,136      $  9,372   $  6,088   $    1.27   $ 24.50  $ 18.00    $ 0.390
                 ========   ========   ========      ========   ========   =========                       =======

FISCAL 1994
First quarter    $ 25,278   $  5,241   $  2,206      $  2,185   $  1,420   $    0.30   $ 20.63  $ 18.25    $ 0.075
Second quarter     30,529      5,877      2,697         2,747      1,786        0.37     23.50    18.00      0.075
Third quarter      34,758      6,657      3,277         3,351      2,178        0.45     22.25    19.00      0.090
Fourth quarter     30,903      5,799      2,260         2,355      1,570        0.33     22.75    19.25      0.090
                 --------   --------   --------      --------   --------   ---------                       -------
Total year       $121,468   $ 23,574   $ 10,440      $ 10,638   $  6,954   $    1.45   $ 23.50  $ 18.00    $ 0.330
                 ========   ========   ========      ========   ========   =========                       =======

</TABLE>
(a)  Includes the $1.8 million Beta Raven charge (See Note 4).


                                       21
<PAGE>

                                   CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
(Dollars in thousands)                                           January 31
                                                          1996      1995      1994
- ------------------------------------------------------------------------------------
<S>                                                      <C>       <C>       <C>    
ASSETS
Current assets
   Cash and cash equivalents .........................   $ 3,804   $ 2,304   $ 4,446
   Accounts receivable ...............................    16,002    17,592    16,540
   Inventories .......................................    23,897    22,103    22,224
   Prepaid expenses and other current assets .........       413       382       425
   Deferred income taxes .............................     1,579     1,414     1,402
                                                         -------   -------   -------
     Total current assets ............................    45,695    43,795    45,037

Property, plant and equipment ........................    18,069    18,570    13,371
Other assets .........................................     3,789     3,271     2,189
                                                         -------   -------   -------
     Total assets ....................................   $67,553   $65,636   $60,597
                                                         =======   =======   =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
   Current portion of long-term debt .................   $   813   $   907   $   479
   Accounts payable ..................................     4,651     5,435     5,902
   Accrued liabilities ...............................     8,309     8,191     8,564
   Customer advances .................................       998       545     1,143
                                                         -------   -------   -------
     Total current liabilities .......................    14,771    15,078    16,088

Long-term debt, less current portion .................     2,816     4,179     2,539
Deferred income taxes ................................       815       853       870

Stockholders' equity .................................    49,151    45,526    41,100
                                                         -------   -------   -------
   Common shares outstanding--
     1996: 4,715,976; 1995: 4,734,530; 1994: 4,694,191

     Total liabilities and stockholders' equity ......   $67,553   $65,636   $60,597
                                                         =======   =======   =======

</TABLE>

The accompanying notes are an integral part of the financial statements. 



                                       22
<PAGE>

                                CONSOLIDATED STATEMENTS OF INCOME

<TABLE>
<CAPTION>
(Dollars in thousands, except per share data)                    For the years ended January 31
                                                               1996           1995           1994
- ---------------------------------------------------------------------------------------------------
<S>                                                       <C>            <C>               <C>     
Net sales .............................................   $   120,444    $   121,720    $   121,468
Cost of goods sold ....................................        97,784         97,752         97,894
                                                          -----------    -----------    -----------
   Gross profit .......................................        22,660         23,968         23,574
                                                          -----------    -----------    -----------
Operating expenses
   Selling ............................................         7,223          7,075          6,950
   Administrative .....................................         5,876          5,957          6,184
   Beta Raven charge ..................................                        1,800
                                                          -----------    -----------    -----------
                                                               13,099         14,832         13,134
                                                          -----------    -----------    -----------
     Operating income .................................         9,561          9,136         10,440
                                                          -----------    -----------    -----------
Other income (expense)
   Interest ...........................................          (375)          (323)          (327)
   Equity in earnings of affiliate ....................           225            300            350
   Miscellaneous ......................................           155            259            175
                                                          -----------    -----------    -----------
                                                                    5            236            198
                                                          -----------    -----------    -----------
     Income before income taxes .......................         9,566          9,372         10,638

Income taxes
   Currently payable ..................................         3,572          3,313          4,103
   Deferred ...........................................          (203)           (29)          (419)
                                                          -----------    -----------    -----------
                                                                3,369          3,284          3,684
                                                          -----------    -----------    -----------
     Net income .......................................   $     6,197    $     6,088    $     6,954
                                                          ===========    ===========    ===========
Net income per common and common-equivalent share .....   $      1.30    $      1.27    $      1.45
                                                          ===========    ===========    ===========
Average common and common-equivalent shares outstanding     4,782,185      4,791,083      4,795,795
                                                          ===========    ===========    ===========

</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       23
<PAGE>


                      CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
(Dollars in thousands)                                                       For the years ended January 31
                                                                              1996        1995       1994
- -----------------------------------------------------------------------------------------------------------
<S>                                                                        <C>         <C>         <C>     
Cash flows from operating activities:
   Net income ..........................................................   $  6,197    $  6,088    $  6,954
   Adjustments to reconcile net income to net cash provided
     by operating activities:
        Depreciation and amortization ..................................      4,242       3,582       2,897
        Provision for losses on accounts receivable ....................         86         135         180
        Deferred income taxes ..........................................       (203)        (29)       (419)
        Equity in earnings of affiliate, net of dividends ..............       (105)       (180)       (254)
        Change in operating assets and liabilities, net of
           effects from acquisition of businesses ......................       (525)     (2,110)      1,857
        Other ..........................................................         (5)        (34)         42
                                                                           --------    --------    --------
   Net cash provided by operating activities ...........................      9,687       7,452      11,257

Cash flows from investing activities:
   Capital expenditures ................................................     (4,186)     (7,753)     (5,784)
   Acquisition of businesses ...........................................       (510)     (2,372)
   Other ...............................................................        538         125        (124)
                                                                           --------    --------    --------
   Net cash used in investing activities ...............................     (4,158)    (10,000)     (5,908)

Cash flows from financing activities:
   Issuance of short-term debt .........................................      4,500       7,500       5,500
   Payment of short-term debt ..........................................     (4,500)     (7,500)     (5,500)
   Long-term debt principal payments ...................................     (1,457)       (804)     (2,498)
   Proceeds from issuance of long-term debt ............................                  2,872       1,840
   Net proceeds from exercise of stock options .........................        134         181         161
   Dividends paid ......................................................     (2,130)     (1,843)     (1,545)
   Purchase of treasury stock ..........................................       (576)
                                                                           --------    --------    --------
   Net cash provided by (used in) financing activities .................     (4,029)        406      (2,042)
                                                                           --------    --------    --------
Net increase (decrease) in cash and equivalents ........................      1,500      (2,142)      3,307

Cash and cash equivalents at beginning of year .........................      2,304       4,446       1,139
                                                                           --------    --------    --------
Cash and cash equivalents at end of year ...............................   $  3,804    $  2,304    $  4,446
                                                                           ========    ========    ========

</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       24
<PAGE>

                          NOTES TO FINANCIAL STATEMENTS


NOTE 1 * SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION:

     The consolidated financial statements include the accounts of Raven
Industries, Inc. ("Raven") and its wholly owned subsidiaries (the "company"),
Aerostar International, Inc. ("Aerostar"); Beta Raven Inc. ("Beta"); and
Glasstite, Inc. ("Glasstite"). All material intercompany balances and
transactions have been eliminated in consolidation.

USE OF ESTIMATES:

     The preparation of the company's financial statements requires management
to make certain estimates and assumptions that affect the reported amounts of
assets and liabilities as of the date of the financial statements and the
reported amounts of revenues and expenses during the reporting periods.

CASH AND CASH EQUIVALENTS:

     The company considers all highly liquid debt instruments with original
maturities of three months or less to be cash equivalents. Cash and cash
equivalent balances are principally concentrated in a money market mutual fund
with Norwest Funds, an affiliate of Norwest Bank Minnesota, N.A.

INVENTORY VALUATION:

     Inventories are stated at the lower of cost or market with cost determined
on the first-in, first-out basis.

PROPERTY, PLANT AND EQUIPMENT:

     Property, plant and equipment is stated at cost and is depreciated over the
estimated useful life of the asset using accelerated methods. The estimated
useful lives used for computing depreciation are as follows:

     Buildings and improvements ..   7 to 39 years
     Machinery and equipment .....   3 to  7 years

     Maintenance and repairs are charged to expense in the year incurred and
renewals and betterments are capitalized. The cost and related accumulated
depreciation of assets sold or disposed of are removed from the accounts and the
resulting gain or loss is reflected in income.

INTANGIBLE ASSETS:

     Intangible assets are primarily comprised of goodwill and patents which are
recorded at cost net of accumulated amortization. Amortization is computed on a
straight-line basis over estimated useful lives ranging from 5 to 20 years.

INVESTMENT IN AFFILIATE:

     Raven has a 50 percent equity interest in a corporation engaged in the
manufacture of injection-molded plastic products. Raven accounts for the
investment using the equity method.

INSURANCE OBLIGATIONS:

     The company employs large deductible insurance policies covering workers
compensation, employee health care and general liability costs. Costs are
accrued up to the limits of these policies based on claims filed and estimates
for claims incurred but not reported.

CONTINGENCIES:

     The company may from time to time be involved as a defendant in lawsuits,
claims or disputes in the normal course of business. An estimated loss is
charged to income when it is probable that an asset has been impaired or a
liability incurred and the amount of the loss can be reasonably estimated.
Management believes that there are no current claims or disputes which would
result in liability having a material adverse effect on the fiancial position of
the company.

RESEARCH AND DEVELOPMENT:

     Research and development expenditures of $619,000 in 1996, $955,000 in
1995, and $781,000 in 1994 were charged to cost of goods sold in the year
incurred.

INCOME TAXES:

     Deferred income taxes reflect temporary differences between assets and
liabilities reported on the company's balance sheet and their tax basis. These
differences are measured using enacted tax laws and statutory tax rates
applicable to the periods when the temporary differences will impact taxable
income. Income tax expense is the tax payable for the period and the change
during the period in deferred income taxes.

NET INCOME PER SHARE:

     Earnings per share are computed by dividing net income by the weighted
average number of common and common-equivalent shares outstanding. Common shares
outstanding represent common shares issued less shares purchased and held in
treasury. Common-equivalent shares represent shares issuable upon the assumed
exercise of dilutive employee stock options less treasury shares assumed
purchased with the option proceeds.


                                       25
<PAGE>

NOTE 2 * SELECTED BALANCE SHEET INFORMATION

Following are the components of selected balance sheet items:

(Dollars in thousands)                               January 31
                                             1996        1995       1994
- ----------------------------------------------------------------------------


ACCOUNTS RECEIVABLE:
  Trade accounts .......................   $ 16,342    $ 17,942    $ 16,890
  Allowance for doubtful accounts ......       (340)       (350)       (350)
                                           --------    --------    --------
      Total ............................   $ 16,002    $ 17,592    $ 16,540
                                           ========    ========    ========

INVENTORIES:
  Finished goods .......................   $  5,236    $  4,247    $  4,102
  In process ...........................      5,605       4,709       5,815
  Materials ............................     13,317      13,147      12,803
                                           --------    --------    --------
                                             24,158      22,103      22,720
  Progress payments ....................       (261)                   (496)
                                           --------    --------    --------
      Total ............................   $ 23,897    $ 22,103    $ 22,224
                                           ========    ========    ========

PROPERTY, PLANT, AND EQUIPMENT:
  Land .................................   $  1,185    $  1,129    $  1,038
  Building and improvements ............     13,285      13,253      10,664
  Machinery and equipment ..............     30,550      28,726      24,077
                                           --------    --------    --------
                                             45,020      43,108      35,779

Accumulated depreciation ...............    (26,951)    (24,538)    (22,408)
                                           --------    --------    --------
      Total ............................   $ 18,069    $ 18,570     $13,371
                                           ========    ========     =======
OTHER ASSETS:
  Investment in affiliate ..............   $  1,796    $  1,691    $  1,511
  Intangible assets, net of amortization      1,746       1,474         567
  Miscellaneous ........................        247         106         111
                                           --------    --------    --------
      Total ............................   $  3,789    $  3,271    $  2,189
                                           ========    ========    ========

ACCRUED LIABILITIES:
  Profit sharing .......................   $  1,324    $  1,557    $  1,933
  Vacations ............................      1,622       1,573       1,502
  Salaries and wages ...................      2,427       2,121       2,167
  Insurance obligations ................      1,502       1,405       1,558
  Other ................................      1,434       1,535       1,404
                                           --------    --------    --------
      Total ............................   $  8,309    $  8,191    $  8,564
                                           ========    ========    ========


                                       26
<PAGE>


NOTE 3 * SUPPLEMENTAL CASH FLOW INFORMATION
(Dollars in thousands)                         For the years ended January 31
                                                 1996       1995       1994
- -----------------------------------------------------------------------------
CHANGES IN OPERATING ASSETS AND LIABILITIES:
Accounts receivable ........................   $ 1,504    $(1,187)   $  (549)
Inventories ................................    (1,785)       497      1,652
Prepaid expenses and other current assets ..       (31)        42        (54)
Accounts payable ...........................      (784)      (467)    (1,253)
Accrued liabilities ........................       118       (397)     1,755
Customer advances ..........................       453       (598)       306
                                               -------    -------    -------
                                               $  (525)   $(2,110)   $ 1,857
                                               =======    =======    =======

CASH PAID DURING THE YEAR FOR:
Interest ...................................   $   395    $   318    $   292
Income taxes ...............................     3,761      2,733      4,146


NOTE 4 * BETA RAVEN CHARGE  

     During the quarter ended July 31, 1994, the Company recorded a charge of
$1.8 million related to its Beta Raven Inc. subsidiary. The charge related
principally to a reorganization of the subsidiary's bakery equipment
installation business and to provide for direct management of the subsidiary's
operations by Raven's corporate officers and management. Products with high
technological risk were de-emphasized or abandoned. The charge consisted
primarily of a $1.2 million write-down of development costs and inventories and
the accrual of $.6 million related to cost overruns on bakery installations and
employee severance costs.

NOTE 5 * ACQUISITIONS

     During fiscal 1996 and fiscal 1995, the company acquired certain assets of
several different companies for $510,000 and $2.4 million, respectively. The
aquisitions were accounted for as purchases. The cost in excess of net tangible
assets acquired resulted in goodwill of $1.4 million. The consolidated financial
statements include the results of operations of these businesses subsequent to
the acquisition dates. Pro forma information related to the acquisitions has not
been presented due to immateriality.

NOTE 6 * BUSINESS SEGMENTS AND MAJOR CUSTOMER INFORMATION

     The company operates in three reportable business segments consisting of
Electronics, Plastics and Sewn Products. Segment information can be found of
page 12, along with a description of product lines included in each segment.

     Sewn Products segment sales to a catalog merchandiser were $14.5 million in
fiscal 1995. Direct sales on prime contracts with United States Government
agencies were $18.2 million in fiscal 1994, principally from the Electronics and
Sewn Products business segments. No other customer accounted for more than 10%
of consolidated sales in any fiscal year presented.



                                       27
<PAGE>


NOTE 7 * QUARTERLY DATA (UNAUDITED)

     Quarterly net sales, gross profit, net income and net income per share data
are presented on page 21.

NOTE 8 * FINANCING ARRANGEMENTS

     Long-term debt consisted of the following:

<TABLE>
<CAPTION>
(Dollars in thousands)                                              January 31
                                                             1996       1995      1994
- -----------------------------------------------------------------------------------------
<S>                                                        <C>        <C>        <C>    
Norwest bank notes payable in installments through 1999
  with interest at the prime rate ......................   $ 2,680    $ 3,540    $ 1,300
Contracts, notes and mortgages payable in installments
  through 2003 with interest from 3.0% to 9.0% .........       740      1,293      1,421
Industrial revenue bonds payable in installments through
  2001 with interest at 83% of the prime rate ..........       209        253        297
                                                           -------    -------    -------
      Total long-term debt .............................     3,629      5,086      3,018
      Current portion ..................................      (813)      (907)      (479)
                                                           -------    -------    -------
                                                           $ 2,816    $ 4,179    $ 2,539
                                                           =======    =======    =======

</TABLE>

     Certain long-term debt is collateralized by land, buildings and equipment
having an aggregate depreciated cost at January 31, 1996 of $1.9 million.
Norwest Bank South Dakota, N.A. (Norwest) provides the company's unsecured notes
and unsecured line of credit. Two members of the company's board of directors
are also on the board of directors of Norwest.

     The aggregate amounts of long-term debt maturing during the years
subsequent to January 31, 1996 are as follows:

Year ending January 31:
(Dollars in thousands)
- ----------------------------------------------------------
1997 ........................................      $   813
1998 ........................................        1,170
1999 ........................................        1,524
2000 ........................................           54
2001 ........................................           44
Thereafter ..................................           24
                                                   -------
      Total .................................      $ 3,629
                                                   =======

  The company had a $6.0 million unsecured line of credit available as of
January 31, 1996; no borrowings were outstanding as of that date. Borrowings on
the line bear interest at rates approximating the prime rate. The prime rates at
January 31, 1996, 1995, and 1994 were 8.5%, 8.5%, and 6.0%, respectively. The
weighted average interest rates under short-term credit lines in fiscal 1996,
1995, and 1994 were 8.9%, 7.6%, and 6.0%, respectively.



                                       28
<PAGE>


NOTE 9 * STOCKHOLDERS' EQUITY  

     Following is an analysis of changes in stockholders' equity:

(Dollars in thousands, except per share data)
<TABLE>
<CAPTION>
                                      $1 par              Treasury
                                      common    Paid-in     stock,    Retained
                                      stock     capital    at cost    earnings   Total
- ----------------------------------------------------------------------------------------
<S>                                  <C>        <C>        <C>        <C>       <C>    
Balance, January 31, 1993 ........   $ 4,992    $   136    $(2,334)   $32,736   $35,530
Net income .......................                                      6,954     6,954
Cash dividend ($.33 per share) ...                                     (1,545)   (1,545)
Purchase and retirement of stock .        (5)       (94)                            (99)
Employees' stock options exercised        23        237                             260
                                     ----------------------------------------------------
Balance, January 31, 1994 ........     5,010        279     (2,334)    38,145    41,100
Net income .......................                                      6,088     6,088
Cash dividend ($.39 per share) ...                                     (1,843)   (1,843)
Purchase and retirement of stock .       (35)      (730)                           (765)
Employees' stock options exercised        75        871                             946
                                     ----------------------------------------------------
Balance, January 31, 1995 ........     5,050        420     (2,334)    42,390    45,526
Net income .......................                                      6,197     6,197
Cash dividend ($.45 per share) ...                                     (2,130)   (2,130)
Purchase of treasury stock .......                            (576)                (576)
Purchase and retirement of stock .        (9)      (172)                           (181)
Employees' stock options exercised        27        288                             315
                                     ----------------------------------------------------
BALANCE, JANUARY 31, 1996 ........   $ 5,068    $   536    $(2,910)   $46,457   $49,151
                                     ====================================================
</TABLE>

     The company is authorized to issue up to 100,000,000 shares of its $1 par
value common stock. Other information on common shares:

                             At January 31
                      1996       1995        1994
- ----------------------------------------------------
Issued .........   5,068,379   5,050,433   5,010,094
Outstanding ....   4,715,976   4,734,530   4,694,191
Held in treasury     352,403     315,903     315,903


RIGHTS PLAN:

     The company has a Share Purchase Rights Plan designed to protect the
interests of its stockholders by preventing a potential acquiror from gaining
control of the company without offering a fair price to all stockholders. Under
the Plan, each stockholder has one Right for each share of the company's common
stock owned. Each Right entitles the stockholder to purchase from the company
one share of the company's common stock for a specified price. The Rights are
not exercisable or transferable apart from the common stock until ten days after
a person or group has acquired 20 percent or more, or makes a tender offer for
30 percent or more, of the company's outstanding common stock. The Rights expire
in March 1999 and are redeemable by the company at $.01 per Right prior to the
date upon which they become exercisable, and in certain limited circumstances
following such date.

                                       29
<PAGE>



NOTE 10 * STOCK OPTIONS    

     Officers and key employees of the company have been granted options to
purchase stock under the 1990 Stock Option Plan. Options are granted at prices
not less than market value at date of grant. The plan, administered by the Board
of Directors, allows for a cash bonus when options are exercised and may grant
either incentive stock options or non-qualified options with terms not to exceed
ten years. Option transactions are summarized as follows:

                               Available    Options      Options     Price
                               for grant  outstanding  exercisable  per share
- ------------------------------------------------------------------------------
Balance, January 31, 1993 ..    119,900     235,600      90,113   $ 5.42-13.87
  Granted ..................    (58,200)     58,200                   20.00
  Becoming exercisable .....                             57,311     6.83-13.87
  Exercised ................                (22,180)    (22,180)    5.42-11.83
  Forfeited ................                 (1,540)                6.83-13.87
                                ----------------------------------------------
Balance, January 31, 1994 ..     61,700     270,080     125,244     6.83-20.00
  Reserved by plan amendment    300,000
  Granted ..................    (59,400)     59,400                   18.25
  Becoming exercisable .....                             54,979     6.83-20.00
  Exercised ................                (74,812)    (74,812)    6.83-13.87
  Forfeited ................                 (7,087)                6.83-20.00
                                ----------------------------------------------
Balance, January 31, 1995 ..    302,300     247,581     105,411     6.83-20.00
  Granted ..................    (60,000)     60,000                   17.87
  Becoming exercisable .....                             56,207    11.83-20.00
  Exercised ................                (27,289)    (27,289)    6.83-13.87
                                ----------------------------------------------
BALANCE, JANUARY 31, 1996 ..    242,300     280,292     134,329   $11.83-20.00
                                ==============================================

     In October 1995, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 123, a new standard of accounting and
reporting for stock-based compensation plans. The company is not required to
adopt the new standard until fiscal 1997. The company expects to continue to
measure compensation cost for its stock option plans using the intrinsic value
based method of accounting it has historically used and, therefore, the new
standard will have no effect on the company's operating results. The company's
financial statement disclosures will be expanded in fiscal 1997, as required, to
include pro forma disclosures as if the fair value based method of accounting
had been followed.

NOTE 11 * EMPLOYEE RETIREMENT PLAN

     The company has a profit sharing plan covering substantially all employees.
Contributions to the plan, not to exceed 15% of total eligible compensation, are
made separately by Raven and each subsidiary, at the discretion of each entity's
Board of Directors. The company's contribution to the plan was $1,324,000,
$1,557,000, and $1,933,000 for the years ended January 31, 1996, 1995 and 1994,
respectively.


                                       30
<PAGE>


NOTE 12 * INCOME TAXES

     Significant components of the company's deferred tax assets and liabilities
are as follows:

(Dollars in thousands)                     January 31
                                     1996     1995     1994
- ------------------------------------------------------------
DEFERRED TAX ASSETS:
  Allowance for doubtful accounts   $  119   $  122   $  122
  Inventory valuation methods ...      107       99       80
  Accrued vacations .............      429      416      398
  Insurance obligations .........      491      441      508
  Other accrued liabilities .....      433      336      294
                                    ------------------------
      Total .....................    1,579    1,414    1,402
                                    ------------------------
DEFERRED TAX LIABILITIES:
  Carrying value of investment ..      622      588      525
  Depreciation methods ..........       83       90      113
  Safe-harbor leases ............      110      175      232
                                    ------------------------
      Total .....................      815      853      870
                                    ------------------------
Net deferred tax asset ..........   $  764   $  561   $  532
                                    ========================

     The company's effective tax rate was 35.2%, 35.0%, and 34.6% in 1996, 1995,
and 1994, respectively. The tax rate varies from the statutory rate of 35% due
primarily to the effect of state income taxes and non-deductible expenses offset
by the impact of graduated income tax rates.


                                       31
<PAGE>


                        REPORT OF INDEPENDENT ACCOUNTANTS

TO THE BOARD OF DIRECTORS
AND STOCKHOLDERS OF RAVEN INDUSTRIES, INC.:

     We have audited the accompanying consolidated balance sheets of Raven
Industries, Inc. and subsidiaries as of January 31, 1996, 1995, and 1994, and
the related consolidated statements of income and cash flows for each of the
three years in the period ended January 31, 1996. These financial statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Raven
Industries, Inc. and subsidiaries as of January 31, 1996, 1995, and 1994 and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended January 31, 1996, in conformity with generally
accepted accounting principles.

/s/ Coopers & Lybrand L.L.P.

Minneapolis, Minnesota
March 7, 1996



                                       32
<PAGE>
RAVEN INDUSTRIES

DIRECTORS

CONRAD J. HOIGAARD(2)(3)
Chairman of the Board
Raven Industries, Inc.
Chairman of the Board
Hoigaard's Inc.
Minneapolis, MN

DAVID A. CHRISTENSEN(3)
President & Chief Executive Officer
Raven Industries, Inc.
Sioux Falls, SD

ANTHONY W. BOUR(1)
President
Starmark, Inc.
Sioux Falls, SD

MARK E. GRIFFIN(2)
President & Chief Executive Officer
Lewis Drugs, Inc.
Sioux Falls, SD

KEVIN T. KIRBY(1)
President
Kirby Investment Corp.
Sioux Falls, SD

JOHN C. SKOGLUND(2)(3)
Chairman
Skoglund Communications
Duluth, MN
Chairman
Minnesota Vikings
Minneapolis, MN

(1) Audit Committee
(2) Compensation Committee
(3) Executive Committee


STOCK TRANSFER AGENT AND REGISTRAR

Norwest Bank
Minnesota, N.A.
161 N. Concord Exchange
P. O. Box 738
S. St. Paul, MN 55075-0738

Norwest Trust Company
New York, NY

OFFICERS

DAVID A. CHRISTENSEN
President & Chief Executive Officer
Service--33 years

GARY L. CONRADI
Vice President
Corporate Services
Service--29 years

RONALD M. MOQUIST
Executive Vice President
Service--20 years

ARNOLD J. THUE
Vice President, Finance
Secretary & Treasurer
Service--28 years

FORM 10-K


Upon written request, Raven Industries, Inc.'s Form 10-K for the fiscal year
ended January 31, 1996, which has been filed with the Securities and Exchange
Commission, is available free of charge.

DIRECT INQUIRIES TO:
Raven Industries, Inc.
Attention: Vice President, Finance
Box 5107
Sioux Falls, SD 57117-5107

INDEPENDENT ACCOUNTANTS
Coopers & Lybrand L.L.P.
Minneapolis, MN

STOCK QUOTATIONS
Nasdaq Ticker Symbol--RAVN

ANNUAL MEETING
May 22, 1996
9:00 a.m.
Ramkota Inn
Hwy. 38 & I-29
Sioux Falls, SD

Raven Industries, Inc. is an Equal Employment Opportunity Employer with an
approved affirmative action plan.

Report designed by Graphic Concepts, Unlimited, Okemos, MI




                                   EXHIBIT 21

                         SUBSIDIARIES OF THE REGISTRANT


    Name of Subsidiary                              State of Incorporation
    ------------------                              ----------------------

Aerostar International, Inc.                           South Dakota

Astoria Industries, Inc.                               South Dakota

Beta Raven Inc.                                          Missouri

Glasstite, Inc.                                          Minnesota



                                   EXHIBIT 23



                       CONSENT OF INDEPENDENT ACCOUNTANTS



         We consent to the incorporation by reference in the Registration
Statement on Form S-8 of Raven Industries, Inc. (Registration No. 33-38614) of
our report dated March 7, 1996, on our audits of the consolidated financial
statements of Raven Industries, Inc. as of January 31, 1996, 1995 and 1994, and
for each of the three years in the period ended January 31, 1996 included on
page 32 of the Annual Report to Shareholders and our report on the related
financial statement schedule included in this Annual Report on Form 10-K.


                                           COOPERS & LYBRAND L.L.P.


Minneapolis, Minnesota
April 17, 1996


<TABLE> <S> <C>


<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-31-1996
<PERIOD-END>                               JAN-31-1996
<CASH>                                           3,804
<SECURITIES>                                         0
<RECEIVABLES>                                   16,342
<ALLOWANCES>                                       340
<INVENTORY>                                     23,897
<CURRENT-ASSETS>                                45,695
<PP&E>                                          45,020
<DEPRECIATION>                                  26,951
<TOTAL-ASSETS>                                  67,553
<CURRENT-LIABILITIES>                           14,771
<BONDS>                                          2,816
                                0
                                          0
<COMMON>                                         5,068
<OTHER-SE>                                      44,083
<TOTAL-LIABILITY-AND-EQUITY>                    67,553
<SALES>                                        120,444
<TOTAL-REVENUES>                               120,444
<CGS>                                           97,784
<TOTAL-COSTS>                                   97,784
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 375
<INCOME-PRETAX>                                  9,566
<INCOME-TAX>                                     3,369
<INCOME-CONTINUING>                              6,197
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,197
<EPS-PRIMARY>                                     1.30
<EPS-DILUTED>                                     1.30
        



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