HOLIDAY RV SUPERSTORES INC
PREM14A, 1999-11-05
AUTO DEALERS & GASOLINE STATIONS
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                                  SCHEDULE 14A
                                (SECTION 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                    PROXY STATEMENT PURSUANT TO SECTION 14(A)

Filed by the Registrant  /X/

Filed by a Party other than the Registrant  / /

Check the appropriate box:

 /X/ Preliminary Proxy Statement
 / / Confidential,  for Use of the  Commission  Only (as  permitted  by Section
     14(a)-6(e)(2))
 / / Definitive  Proxy  Statement
 / / Definitive  Additional Materials
 / / Soliciting Material Pursuant to Section  240.14a-11(c) or Section
     240.14a-12


                      HOLIDAY RV SUPERSTORES, INCORPORATED
              ----------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

              ----------------------------------------------------
                   (Name of Persons(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

 /X/  No fee required.

 / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

 (1) Title of each class of securities to which transaction applies:___________

 (2) Aggregate   number   of   securities   to  which   transaction   applies:
     _________________________

 (3) Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange Act Rule 0-11:_________________________________________________

 (4)  Proposed maximum aggregate value of transaction: _________________________


<PAGE>



 (5)  Total fee paid: _____________________________

 / /  Fee paid previously with preliminary materials: __________________________

 /    / Check box if any part of the fee is offset as provided  by Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the form or schedule and the date of its filing.

 (1)  Amount Previously Paid: _______________________

 (2)  Form, Schedule or Registration Statement No.: ____________________________

 (3)  Filing Party: _________________________________

 (4)  Date Filed: __________________________________


<PAGE>





                             [HOLIDAY RV LETTERHEAD]



                                                              November __, 1999

Dear Fellow Shareholders:

     As you know, in June this year Atlas Recreational  Holdings,  Inc. acquired
approximately  58% of Holiday RV Superstores,  Incorporated's  outstanding stock
from its founders,  Newton and Joanne Kindlund. It was Atlas' and the Kindlund's
intent in that  transaction to position Holiday for an exciting period of growth
through acquisition.  Since I joined Holiday in June, we have signed a letter of
intent  for one  acquisition  and are  negotiating  the  terms  of a  definitive
agreement.  We hope to close this  transaction  by the end of this calendar year
and we are actively pursuing other acquisitions.

     To position  Holiday for this  growth,  we have  proposed  some changes for
shareholder  consideration  and approval.  These are designed to facilitate  our
anticipated  growth by  reincorporating  in a  jurisdiction  and  modifying  our
capitalization  to provide  Holiday  with the best  opportunity  to utilize  the
strength  of the capital  markets in the  execution  of our planned  acquisition
strategy.

     To  effect  these  changes,  the board  has  called a special  shareholders
meeting.  The meeting  will be held at 10:00 a.m. on Friday,  January 7, 2000 in
our offices at 7851 Greenbriar Parkway,  Orlando,  Florida, 32819, and we invite
all shareholders to attend.

     The purposes of the meeting include to: (1) approve the  reincorporation of
Holiday  from Florida to Delaware,  (2) increase the  authorized  capitalization
(including,  for the first time,  preferred  stock),  and (3) consider the other
matters addressed in the enclosed proxy statement.  The enclosed proxy statement
describes in detail each of the agenda items for the meeting. Whether or not you
plan to attend the meeting in person,  I urge you to promptly send in your proxy
card, with a vote in favor of each of the proposals.

     We at  Holiday  are very  excited  about the  prospects  for the future and
encourage every shareholder to participate in our dynamic plans.

         Once again,  I urge you to promptly send in your proxy card; and I look
forward to seeing you at the shareholder  meeting, if you can attend.  Thank you
in advance for your support.

                                   Very truly yours,


                                   Michael S.  Riley
                                   Chairman

<PAGE>



                      HOLIDAY RV SUPERSTORES, INCORPORATED
                             7851 Greenbriar Parkway
                             Orlando, Florida 32819


                    NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
                      TO BE HELD ON FRIDAY, JANUARY 7, 2000


TO THE SHAREHOLDERS OF HOLIDAY RV:

     This  notice  is to notify  you of a special  meeting  of  shareholders  of
Holiday RV Superstores, Incorporated, a Florida corporation.

         When:             Friday, January 7, 2000 at 10:00 a.m., Eastern time.

         Where:            7851 Greenbriar Parkway, Orlando, Florida 32819

         Why:              To consider and vote on the following proposals:

                    (1)  To approve a change in Holiday's state of incorporation
                         from  Florida  to  Delaware  by means  of a  merger  of
                         Holiday with and into a wholly-owned subsidiary;

                    (2)  To increase the authorized  number of shares of capital
                         stock in Holiday's Certificate of Incorporation (in the
                         form attached to the proxy  statement as Appendix B) to
                         be   filed  in   Delaware   in   connection   with  the
                         reincorporation   from  the   present   10,000,000   to
                         25,000,000;

                    (3)  To  authorize  in  Holiday's  Delaware  Certificate  of
                         Incorporation the issuance of up to 2,000,000 shares of
                         preferred stock;

                    (4)  To adopt  bylaws  (in the form  attached  to the  proxy
                         statement  to as  Appendix  C) in  connection  with the
                         reincorporation;

                    (5)  To  provide  in  Holiday's   Delaware   Certificate  of
                         Incorporation  and  bylaws  for a  classified  board of
                         directors and advance notice of  shareholder  proposals
                         and nominations for the election of directors;

                    (6)  To approve the Holiday RV Superstores,  Inc. 1999 Stock
                         Compensation Program;

                    (7)  To  approve   grants  of  stock  options  to  Holiday's
                         directors  who served as  directors in and prior to May
                         1999; and

                    (8)  To transact  such other  business as may properly  come
                         before  the  special  meeting of  shareholders  and any
                         adjournments thereof.

     Only shareholders of record at the close of business on the record date set
by the board of directors  for the meeting,  November 23, 1999,  are entitled to
notice  of  and  to  vote  at  the  meeting.   If  any  of  the  reincorporation
proposals--items  1 through  7--are not approved,  then none of those  proposals
will be enacted.

     Please fill in,  sign,  date,  and return the  enclosed  proxy to Holiday's
transfer agent,  Attn:  Proxy Services,  whether or not you expect to attend the
meeting. A return envelope is enclosed for your convenience.

                                            By Order of the Board of Directors
                                            HOLIDAY RV SUPERSTORES, INCORPORATED


                                            By:
                                                     Ronald G. Huneycutt
                                                     Secretary
Dated: November __, 1999


<PAGE>



                      HOLIDAY RV SUPERSTORES, INCORPORATED
                             7851 Greenbriar Parkway
                             Orlando, Florida 32819
                                ----------------

                         SPECIAL MEETING OF SHAREHOLDERS
                                 January 7, 2000
                              --------------------

                                 PROXY STATEMENT
                              --------------------

     This proxy  statement is being mailed to the  shareholders of Holiday on or
about  November __, 1999 in  connection  with the  solicitation  by the board of
directors of proxies for use at a special  meeting of  shareholders  of Holiday.
The meeting will be held at their  office,  7851  Greenbriar  Parkway,  Orlando,
Florida 32819, on Friday, January 7, 2000 at 10:00 a.m., local time.

     The Meeting has been called for the following purposes:

          (1)  To  approve a change in  Holiday's  state of  incorporation  from
               Florida to Delaware by means of a merger of Holiday with and into
               a wholly-owned subsidiary;

          (2)  To increase  the  authorized  number of shares of common stock in
               Holiday's  Certificate of Incorporation  (in the form attached as
               Appendix  B) to be  filed  in  Delaware  in  connection  with the
               reincorporation from the present 10,000,000 to 25,000,000;

          (3)  To authorize in Holiday's  Delaware  Certificate of Incorporation
               the issuance of up to 2,000,000 shares of preferred stock;

          (4)  To  adopt  bylaws  (in  the  form  attached  as  Appendix  C)  in
               connection with the reincorporation;

          (5)  To provide in Holiday's Delaware Certificate of Incorporation and
               bylaws for a classified  board of directors and advance notice of
               shareholder   proposals  and  nominations  for  the  election  of
               directors;

          (6)  To  approve  the  Holiday  RV   Superstores,   Inc.   1999  Stock
               Compensation Program;

          (7)  To approve  grants of stock  options to Holiday's  directors  who
               served as directors in and prior to May 1999; and

          (8)  To transact  such other  business as may properly come before the
               special meeting of shareholders and any adjournments thereof.

     All of the  reincorporation  proposals set forth in items one through seven
above are  being  considered  as one  integrated  proposal,  and if any of these
individual  proposals  is not  approved,  then none of those  proposals  will be
enacted.

     Shareholders  of record  are being  asked to vote  "FOR" or  "AGAINST"  the
proposals set forth above.
<PAGE>

                               PROXIES AND VOTING

     The voting securities of Holiday  outstanding on November 4, 1999 consisted
of  7,206,500  shares of common  stock.  Shareholders  of record at the close of
business  on  November  23,  1999 are  entitled  to notice of and to vote at the
meeting.  All shares of common stock have equal voting  rights and each share is
entitled to one vote.  There was no other class of voting  securities of Holiday
outstanding on that date. A majority of the  outstanding  shares of common stock
is required to be present in person or by proxy to constitute a quorum.

Required vote

     Atlas Recreational  Holdings,  Inc., the current owner of approximately 58%
of the  outstanding  common stock,  supports each of the proposals to be made at
the  meeting  and could  determine  the outcome of the vote by virtue of its 58%
stock ownership.  However,  because of Atlas' recent  acquisition of this stock,
Atlas and Holiday's  board have agreed that,  although  Atlas intends to vote in
favor of each of the proposals, none of the proposals will be deemed approved or
enacted unless the vote in favor of that proposal passes each of two tests:

         (1)      the  proposal  is  approved  by the  affirmative  vote  of the
                  holders of a majority of the issued and outstanding  shares of
                  Holiday's common stock--counting shares held by Atlas; and

         (2)      the  proposal  is  approved  by the  affirmative  vote  of the
                  holders of a majority of the issued and outstanding  shares of
                  Holiday's common stock--excluding shares held by Atlas.

Holiday believes that this voting  requirement is fair and reasonable because in
this way all Holiday  shareholders will have meaningful input into the future of
Holiday and its planned  growth.  This  voting  requirement  will also avoid any
uncertainty or  controversy  about voting rights under  Florida's  control share
statute, which may be interpreted to deny voting rights to shares held by Atlas.

Proxies

     Any proxy  delivered  in this  solicitation  may be  revoked  by the person
executing  the proxy by notice in writing  received  at the office of Holiday at
any time prior to its use. If a proxy is not revoked, the shares of common stock
represented  by it will be voted at the  meeting.  Each  proxy  will be voted in
accordance with the instructions  specified on the proxy. If no specification is
indicated  on the proxy,  the shares of common stock  represented  by it will be
voted:

          o    to  approve a change in  Holiday's  state of  incorporation  from
               Florida to Delaware;
          o    to provide in Holiday's Delaware Certificate of Incorporation for
               the number of authorized  shares of capital stock to be increased
               from 10,000,000 to 25,000,000;
          o    to provide in Holiday's Delaware Certificate of Incorporation for
               the  authorization  of the issuance of up to 2,000,000  shares of
               preferred stock;
          o    to adopt new bylaws in connection with the reincorporation;
          o    to provide in Holiday's Delaware Certificate of Incorporation and
               bylaws for a classified  board of directors and advance notice of
               shareholder   proposals  and  nominations  for  the  election  of
               directors;
          o    to approve  for  Holiday  Delaware a new 1999 Stock  Compensation
               Program;
          o    to approve  the May 1999  grants of stock  options  to  Holiday's
               directors serving at that time; and


                                       2
<PAGE>

          o    for any other  matter  that may  properly  be brought  before the
               meeting in accordance  with the judgment of the person or persons
               voting the proxy.

Quorum; Adjournment

     The  required  quorum for the  transaction  of business at the meeting is a
majority of the votes  eligible to be cast by holders of shares of common  stock
issued  and  outstanding  on the record  date.  Shares  that are voted  "FOR" or
"AGAINST" a matter are treated as being  present at the meeting for  purposes of
establishing  a quorum and are also  treated as shares  entitled  to vote at the
meeting  with  respect  to  such  matter.  In  the  absence  of  a  quorum,  the
shareholders present in person or by proxy, by majority vote and without further
notice, may adjourn the meeting from time to time until a quorum is attained. At
any reconvened  meeting  following  such  adjournment at which a quorum shall be
present,  any business may be transacted which might have been transacted at the
meeting as originally notified.

Voting; Inspector of elections

     Prior  to the  meeting,  Holiday  will  select  one or more  inspectors  of
election for the meeting.  The inspector(s)  will determine the number of shares
of common stock  represented  at the meeting,  the existence of a quorum and the
validity and effect of proxies,  and shall receive,  count and tabulate  ballots
and votes and determine the results  thereof.  Abstentions will be considered as
shares  present and entitled to vote at the meeting,  but will not be counted as
votes cast for or against any given matter.  A broker non-vote  generally occurs
when a broker  who  holds  shares in street  name for a  customer  does not have
authority to vote on certain  non-routine  matters  because its customer has not
provided any voting instructions on the matter.  Broker non-votes have no effect
under Florida law.


                                       3
<PAGE>

                        THE REINCORPORATION TRANSACTIONS

Introduction

     The board of  directors  of Holiday has  determined  that it is in the best
interests of Holiday to  reincorporate  in Delaware and increase its  authorized
capitalization.  Holiday's  current  Articles  of  Incorporation  authorize  the
issuance of up to 10,000,000  shares of Common Stock,  7,206,500 shares of which
were outstanding as of November 4, 1999.  Holiday also has reserved for issuance
approximately  380,000  additional shares of common stock underlying options and
warrants to purchase  reserved  shares of common  stock.  In light of  Holiday's
plans  for  future  growth  through  acquisitions,  this  leaves  a very  little
availability  of  common  stock.  Moreover,  no shares  of  preferred  stock are
authorized under Holiday's Articles of Incorporation.

     The board  believes  that it is  necessary  for  Holiday  to  increase  the
authorized  amount of common stock and to permit preferred stock to be issued by
the board in the future,  to the extent deemed  advisable by the board.  To make
these  changes to Holiday's  capitalization  it is necessary to amend  Holiday's
Articles of  Incorporation,  which requires  shareholder  approval.  Rather than
simply amend the Articles of Incorporation,  the board of directors has proposed
that the state of  incorporation  of Holiday,  which is  currently  Florida,  be
changed to Delaware.  The board believes that the  reincorporation of Holiday in
Delaware  will be  advantageous  to Holiday.  See  Proposal 1,  "Reasons For and
Advantages of Reincorporation in Delaware."

Reincorporation merger

     These  reincorporation  and  capitalization  changes  are  proposed  to  be
effected by an Agreement and Plan of Merger, a copy of which is attached to this
proxy statement as Appendix A. The board has unanimously  approved the Agreement
and Plan of Merger for submission to Holiday's  shareholders.  The Agreement and
Plan of Merger  provides  for the  merger of  Holiday  with and into  Holiday RV
Superstores, Inc., a Delaware corporation, which is a wholly-owned subsidiary of
Holiday   ("Holiday-Delaware"),   with  Holiday-Delaware   being  the  surviving
corporation.  This  reincorporation  merger will, in effect, cause Holiday to be
reincorporated in Delaware. On the effective date of the reincorporation merger,
each issued and  outstanding  share of common stock will be  converted  into one
share of  common  stock,  $.01 par  value  per  share of  Holiday-Delaware.  The
following discussion  summarizes certain aspects of the reincorporation  merger,
but is  qualified in its  entirety by  reference  to the  Agreement  and Plan of
Merger which is attached to this proxy statement as Appendix A.

     On the effective date of the reincorporation merger,  Holiday-Delaware will
succeed to all of the  assets,  liabilities  and  business  of Holiday  and will
possess all of the rights and powers of Holiday.  In addition,  Holiday-Delaware
will assume and  continue  all of the benefit and option  plans of Holiday.  The
business  of  Holiday  will  begin  to  operate  under  the  name,  "Holiday  RV
Superstores,  Inc." The officers and directors of  Holiday-Delaware  will be the
same as the officers and directors of Holiday.

Effects of reincorporation

     Except  as  described   below,   shareholders   of   Holiday-Delaware,   as
shareholders of a Delaware  corporation,  will, in general, have the same rights
that they  possess as  shareholders  of  Holiday,  a Florida  corporation.  Some
antitakeover   provisions  are  being   incorporated  into  the  Certificate  of
Incorporation  of  Holiday,  and  there  are  other  changes  inherent  in being
incorporated in Delaware rather than in Florida. A summary of these changes,  as
they might affect the shareholders, is discussed in Proposal 1 under the heading
"Summary of Significant  Differences Between Delaware and Florida Corporate Laws
Which Would Affect Holiday-Delaware."

                                       4
<PAGE>

Summary of changes to Holiday's charter documents

     In   addition,    in   connection   with   the   reincorporation    merger,
Holiday-Delaware  will  adopt  the  Certificate  of  Incorporation  and  bylaws,
attached as Appendix B and Appendix C to this proxy  statement.  The Certificate
of Incorporation and bylaws of  Holiday-Delaware  differ from Holiday's Articles
of Incorporation and bylaws in certain respects, the most important of which are
described below.

          o    Increase  in  authorized  capital--The  proposed  Certificate  of
               Incorporation  will increase the  authorized  number of shares of
               capital stock to  25,000,000  shares from  10,000,000  shares and
               will  authorize  the  issuance  of  up  to  2,000,000  shares  of
               preferred stock.

     Each share of Holiday-Delaware common stock will have the same par value as
the common  stock.  The  current  Articles  of  Incorporation  do not  include a
provision for the authorization of a class of preferred stock.

          o    Authorization  of preferred  stock--The  proposed  Certificate of
               Incorporation of Holiday-Delaware authorizes a class of preferred
               stock  commonly  known as  "blank  check"  preferred  stock.  The
               preferred  stock may be  issued  from time to time in one or more
               series, and the board,  without further approval of shareholders,
               is authorized to fix the relative rights, preferences, privileges
               and  restrictions  applicable to each series of preferred  stock.
               Shares of preferred  stock, if and when issued,  may have rights,
               powers and  preferences  superior  to those of  Holiday's  common
               stock. There are no current plans, commitments or understandings,
               written or oral,  to issue any preferred  stock.  In the event of
               any  issuance  of  preferred  stock,   however,  the  holders  of
               Holiday-Delaware  common  stock will not have any  preemptive  or
               similar rights to acquire any preferred stock.

          o    Classified   board--The  proposed  Certificate  of  Incorporation
               provides for a classified board of directors, commencing with our
               2000 annual shareholders  meeting and providing for three classes
               of as nearly equal number as possible.

          o    Shareholder  notice   provisions--The   proposed  Certificate  of
               Incorporation  and bylaws  provide  that  shareholders  must give
               advance  notice of proposals or  nominations  for director at the
               annual shareholders meetings.

Automatic share conversion; Exchange

     On the  effective  date of the  reincorporation  merger,  each  issued  and
outstanding share of common stock will automatically be converted into one share
of  Holiday-Delaware  common stock.  Shareholders  may, but are not required to,
surrender  their  present  common  stock   certificates   so  that   replacement
certificates  representing shares of Holiday-Delaware common stock may be issued
in exchange.  Certificates  representing common stock should not be destroyed or
returned to Holiday. After the reincorporation, certificates representing common
stock will constitute "good delivery" in connection with sales through a broker,
or  otherwise,  of shares  of  Holiday-Delaware  common  stock.  American  Stock
Transfer & Trust Company  Holiday's  transfer agent,  will act as transfer agent
for Holiday-Delaware after the reincorporation.

     The  Agreement  and Plan of Merger  provides  that it may be amended at any
time,  whether before or after approval by the shareholders of the Agreement and
Plan of  Merger,  by  agreement  of the  boards  of  directors  of  Holiday  and


                                       5
<PAGE>

Holiday-Delaware, subject to any restrictions imposed by the laws of Florida and
Delaware. Delaware law will not permit an amendment to the Agreement and Plan of
Merger, absent shareholder approval, if the amendment would adversely affect the
holders of any class of stock of either Holiday or Holiday-Delaware.

     The   reincorporation   will  be   effected   by  the   approval  of  seven
reincorporation  proposals.  If any of the  reincorporation  proposals  are  not
approved, then none of the reincorporation proposals will be enacted.

          o    Proposal 1 is to approve the reincorporation merger;
          o    Proposal 2 is to approve the increase of the number of authorized
               shares of capital stock from 10,000,000 to 25,000,000;
          o    Proposal 3 is to approve the  authorization of the issuance of up
               to 2,000,000 shares of preferred stock;
          o    Proposal 4 is to approve the adoption of the new bylaws;
          o    Proposal  5 is  to  approve  the  provisions  to  provide  for  a
               classified   board  of  directors  and  for  advance   notice  of
               shareholder   proposals  and  nominations  for  the  election  of
               directors;
          o    Proposal 6 is to approve the 1999 Stock Compensation Program; and
          o    Proposal  7 is  to  approve  stock  option  grants  to  Holiday's
               directors who served in and prior to May 1999.

     You  should  refer  to the  specific  discussion  included  in  this  proxy
statement regarding each of the reincorporation proposals.

              PROPOSAL 1. THE PROPOSED REINCORPORATION IN DELAWARE

Reasons for and advantages of reincorporation in Delaware

     The proposal to reincorporate in Delaware is made for several reasons.  For
many years, Delaware has followed a policy of encouraging  incorporation in that
state and, in furtherance of that policy, has adopted comprehensive,  modern and
flexible  corporate  laws which are  periodically  updated  and  revised to meet
changing  business needs. As a result,  many major  corporations  have initially
chosen  Delaware  for their  domicile  or have  subsequently  reincorporated  in
Delaware.  The Delaware courts have developed  considerable expertise in dealing
with  corporate  issues,  and a  substantial  body  of case  law  has  developed
construing  Delaware  law and  establishing  public  policies  with  respect  to
Delaware corporations, as a result providing greater predictability with respect
to legal affairs.

     The  differences  between the  corporate  law of Delaware and Florida allow
Delaware  corporations  greater latitude of corporate  action. In the opinion of
management,  that latitude affords Delaware  corporations more  opportunities to
raise capital.  The procedures and degree of shareholder  approval  required for
Delaware  corporations for the  authorization of additional shares of stock, and
for approval of certain mergers and other transactions,  present fewer practical
impediments  to the  capital  raising  process  than those that apply to Florida
corporations.

     For example,  a Delaware  corporation has greater  flexibility in declaring
dividends, which can aid a corporation in marketing various classes or series of
dividend  paying  securities.  Under Delaware law,  dividends may be paid out of
surplus,  or if there is no surplus,  out of net profits from the  corporation's
previous  fiscal year or the fiscal year in which the dividend is  declared,  or
both, so long as there remains in the stated capital  account an amount equal to
the par value  represented  by all shares of the  corporation's  stock,  if any,
having  a  preference  upon the  distribution  of  assets.  Under  Florida  law,
dividends  may be paid by the  corporation  unless  after  giving  effect to the


                                       6
<PAGE>

distribution,  the  corporation  would not be able to pay its debts as they come
due in the usual course of business,  or the corporation's total assets would be
less than the sum of its  total  liabilities,  plus  (unless  the  corporation's
articles of incorporation  permit  otherwise)  amounts payable in dissolution to
holders of shares carrying a liquidation  preference over the class of shares to
which a dividend is declared.

     These and other  differences  between  the  corporate  law of  Florida  and
Delaware  corporate  laws are more  fully  explained  below  under  the  heading
"Summary of Significant  Differences between Delaware and Florida Corporate Laws
Which Would Affect Holiday-Delaware."

     In management's  opinion,  underwriters  and other members of the financial
services  industry  may be more  willing  and  better  able to assist in capital
raising programs for corporations  having the greater  flexibility  reflected in
the examples mentioned.

     In  addition,  Delaware  law  permits  a  corporation  to adopt a number of
measures, through amendment of the corporation's certificate of incorporation or
bylaws  or  otherwise,  designed  to  reduce a  corporation's  vulnerability  to
unsolicited  takeover attempts.  There is substantial  judicial precedent in the
Delaware  courts  as to the  legal  principles  applicable  to  those  defensive
measures  with  respect  to the  conduct  of the  board of  directors  under the
business judgment rule with respect to unsolicited takeover attempts.  Holiday's
current Articles of  Incorporation  do not include any antitakeover  provisions.
The board of directors has no present intention following the reincorporation to
amend the  Certificate of  Incorporation  of  Holiday-Delaware  or the bylaws of
Holiday-Delaware  to include  any  additional  provisions  which  might deter an
unsolicited  takeover  attempt.  However,  in the  discharge  of  its  fiduciary
obligations  to the  shareholders,  the board of  directors  may consider in the
future certain antitakeover strategies which may enhance the board of directors'
ability to negotiate with an  unsolicited  bidder.  Further,  Section 203 of the
Delaware  General  Corporation  Law provides  certain  protections not available
under Florida laws. For discussion of the differing  protections  under Delaware
and Florida law, see "Summary of Significant  Differences  Between  Delaware and
Florida   Corporate   Laws   Which   Would   Affect   Holiday-Delaware--Business
Combinations with Substantial Shareholders" below.

Disadvantage of reincorporation in Delaware

     Despite  the  belief  of the  board as to the  benefits  or  advantages  of
reincorporation  in Delaware,  some  shareholders  may find the  reincorporation
merger disadvantageous for several reasons.  First, as discussed below, Delaware
law,  like Florida law,  contains  statutory  provisions  intended to discourage
certain takeover attempts of Delaware corporations which are not approved by the
board of directors. Although these provisions are different, both could have the
effect  of  lessening  the   possibility   that   shareholders   of  Holiday  or
Holiday-Delaware would be able to receive a premium above market value for their
shares in the event of a takeover. Either the Delaware or the Florida provisions
could also have an adverse  effect on the market  value of the shares of Holiday
or Holiday-Delaware  common stock. To the extent that the Delaware provision may
be more effective at  restricting  or  discouraging  takeover  attempts,  it may
render less likely a takeover opposed by Holiday's board and may make removal of
the board or management less likely as well.

     As discussed below,  the Certificate of  Incorporation of  Holiday-Delaware
will   contain  a  provision   limiting   director   liability   under   certain
circumstances,  and the  bylaws  of  Holiday-Delaware  will  contain  provisions
relating to  indemnification  of directors and officers.  The inclusion of these
provisions  could operate to the potential  disadvantage of the  shareholders of
Holiday-Delaware.  For example,  their inclusion may have the effect of reducing
the likelihood of Holiday-Delaware's  recovering monetary damages from directors
as a result of derivative  litigation against directors for breach of their duty
of care,  even  though  such an action,  if  successful,  might  otherwise  have
benefited   Holiday-Delaware   and  its  shareholders.   In  addition,   if  the
reincorporation is effected and the limitation on liability provision is part of


                                       7
<PAGE>

the  Certificate of  Incorporation  of  Holiday-Delaware,  the  shareholders  of
Holiday-Delaware  will forego  potential  causes of action for breach of duty of
care involving grossly negligent business decisions, including those relating to
attempts to change control of Holiday-Delaware.

Summary of significant  differences  between Delaware and Florida corporate laws
which would affect Holiday-Delaware

     The  following is a brief summary of the material ways in which Florida and
Delaware corporate laws differ.

     Business combinations with substantial shareholders

     Delaware  law  contains a  statutory  provision  that is  intended  to curb
abusive takeovers of Delaware corporations.  Section 203 of the Delaware General
Corporation Law addresses the problem by preventing business combinations of the
corporation  with  interested   shareholders   within  three  years  after  such
shareholders become interested unless specified  approvals are present.  Section
203  provides,  with certain  exceptions,  that a Delaware  corporation  may not
engage  in any of a broad  range of  business  combinations  with a person or an
affiliate, or associate of such person, who is an "interested shareholder" for a
period  of three  (3) years  from the date  that a person  became an  interested
shareholder unless:

          o    the  transaction  resulting  in a person  becoming an  interested
               shareholder,  or the  business  combination,  is  approved by the
               board of the corporation  before the person becomes an interested
               shareholder;

          o    the   interested   shareholder   acquired  85%  or  more  of  the
               outstanding   voting  stock  of  the   corporation  in  the  same
               transaction  that makes  such  person an  interested  shareholder
               (excluding  shares  owned by persons  who are both  officers  and
               directors of the  corporation,  and shares held by some  employee
               stock ownership plans); or

          o    on  or  after  the  date  the  person   becomes   an   interested
               shareholder,   the  business   combination  is  approved  by  the
               corporation's  board of directors  and by the holders of at least
               66-2/3%  of the  corporation's  outstanding  voting  stock  at an
               annual  or  special  meeting,   excluding  shares  owned  by  the
               interested shareholder.

     Under Section 203, an "interested shareholder" is defined as any person who
is:

          o    the owner of  fifteen  percent  (15%) or more of the  outstanding
               voting stock of the corporation; or

          o    an  affiliate or  associate  of the  corporation  and who was the
               owner of fifteen percent (15%) or more of the outstanding  voting
               stock of the  corporation  at any time  within the three (3) year
               period  immediately prior to the date on which it is sought to be
               determined whether the person is an interested shareholder.

     Florida law also provides two  antitakeover  protections.  One--the control
share  statute--addresses  the voting  rights of acquirers of 20% or more of the
outstanding stock and the other--the interested  shareholder  statute--addresses
the ability of an interested stockholder to enter into certain transactions with
the corporation.

                                       8
<PAGE>

         The control shares statute  applies to persons who acquire or intend to
acquire  20% or more of the voting  power of  corporations  that are  defined by
statute as "issuing  public  corporations."  To fall within the definition of an
issuing public corporation, a Florida corporation must have

     o    100 or more shareholders;
     o    its  principal  place of  business,  principal  office or  substantial
          assets within the State of Florida; and

          o    either:
               o    more than 10% of its  shareholders  resident in the State of
                    Florida;
               o    more than 10% of its shares owned by Florida residents; or
               o    at least 1,000 Florida  resident  shareholders  (with shares
                    held by  banks,  brokers  or  nominees  disregarded  for the
                    purpose of calculating these percentages and numbers).

Holiday's  principal  place of business and principal  office are located in the
State of Florida  and Holiday  has  significant  assets in the State of Florida.
Assuming  Holiday's  shareholders  meet the 10%  residency  test,  Holiday falls
within the  definition  of an issuing  public  corporation  for  purposes of the
Florida control share statute,  and the voting rights  provisions and exceptions
of that statute would apply to Holiday.

     Florida's control share statute may also apply to non-Florida  corporations
if they have  certain  characteristics.  Generally,  the control  share  statute
applies to a non-Florida  corporation  that meets the requirements of an issuing
public corporation and, in addition, has:

               o    authority to conduct business in Florida;
               o    more than 500 residents of Florida as employees; and
               o    gross annual payroll of more than $5 million to residents of
                    Florida.

     The Florida interested  shareholder statute restricts business combinations
and other significant  transactions (such as sales of assets) with an interested
shareholder.  An "interested  shareholder"  is defined as a beneficial  owner of
more than 10% of outstanding voting shares of a corporation,  together with that
owner's  affiliates  or  associates.  The  statute  requires  that any  business
combination or other material  transaction  listed in the statute be approved by
the holders of two-thirds of the voting stock of the  corporation,  not counting
the votes of the interested shareholder. The interested shareholder statute does
not apply if:

               o    the  transaction  has  been  approved  by  majority  of  the
                    disinterested directors;
               o    the  corporation  has not had more than 300  shareholders of
                    record at any time  during  the three  years  preceding  the
                    announcement date;
               o    the interested  shareholder has been the beneficial owner of
                    at least 80% of the corporation's  outstanding voting shares
                    for at least five years preceding the announcement date;
               o    the interested  shareholder  is the  beneficial  owner of at
                    least  90%  of  the   outstanding   voting   shares  of  the
                    corporation,  exclusive of shares acquired directly from the
                    corporation  in a transaction  not approved by a majority of
                    the disinterested directors;
               o    the corporation is an investment  company  registered  under
                    the Investment Company Act of 1940; or
               o    in the transaction, certain fair price requirements are met.

                                       9
<PAGE>

     Florida's  interested  shareholder  statute  may also apply to  non-Florida
corporations  if they have certain  characteristics.  Generally,  the interested
shareholder statute applies to a non-Florida corporation, that has:

     o    been granted authority to conduct business in Florida;
     o    100 or more shareholders;
     o    its principal place of business,  its principal office, or substantial
          assets  within  Florida;
     o    more than 500 residents of Florida as employees;
     o    gross annual  payroll of more than $5 million to residents of Florida;
          and

          o    either:
               o    more than 10% of its shareholders resident in Florida;
               o    more than 10% of its shares  owned by  residents of Florida;
                    or
               o    more than 1,000 shareholders resident in Florida.

     A corporation  may, at its option,  exclude itself from the coverage of the
Florida   anti-takeover   statutes  or  Section  203  of  the  Delaware  General
Corporation  Law by amending its articles or  certificate  of  incorporation  or
bylaws  by  action  of its  shareholders  to exempt  itself  from  coverage.  In
Delaware, such a bylaw or certificate of incorporation amendment does not become
effective until 12 months after the date it is adopted. In Florida, such a bylaw
or articles of incorporation amendment does not become effective until 18 months
after  the  date it is  adopted  and  does not  apply  to a  transaction  with a
shareholder  who was  interested at the time the amendment was adopted.  Holiday
has not opted out of the Florida  statutes and is not anticipated that the board
of directors of  Holiday-Delaware  will seek shareholder  approval to opt out of
the operation of Section 203.

     Merger with subsidiary

     Under Delaware law, a parent  corporation may merge into a subsidiary and a
subsidiary may merge into its parent,  without shareholder  approval,  where the
parent  corporation owns at least 90% of the outstanding shares of each class of
capital  stock  of its  subsidiary.  Florida  law  permits  such a  merger  of a
subsidiary without shareholder approval if 80% of each class of capital stock of
the subsidiary is owned by the parent corporation.

     Dividends

     Delaware  law  provides  that  the  corporation  may pay  dividends  out of
surplus,  out of the corporation's net profits for the preceding fiscal year, or
both,  provided that there remains in the stated capital account an amount equal
to the par value represented by all shares of the  corporation's  stock having a
distribution preference. Florida law provides that dividends may be paid, unless
after giving effect to such  distribution,  the corporation would not be able to
pay its  debts  as  they  come  due in the  usual  course  of  business,  or the
corporation's  total assets would be less than the sum of its total liabilities,
plus (unless the corporation's  articles of incorporation  permit otherwise) the
amount needed to satisfy preferential distributions.

     Proxies

     Under Delaware law, a proxy executed by a shareholder will remain valid for
a period of three years  unless the proxy  provides for a longer  period.  Under
Florida  law,  a proxy  is  effective  only  for a period  of 11  months  unless
otherwise provided in the proxy.

                                       10
<PAGE>

     Consideration for stock

     Under Delaware law, a corporation may accept as consideration for its stock
a combination of cash,  property or past services in an amount not less than the
par value of the shares being  issued,  and a secured  promissory  note or other
binding  obligation  executed by the  subscriber  for any balance,  the total of
which must equal at least the par value of the issued  stock,  as  determined by
the board.  Under Florida law, a corporation may issue its capital stock only in
return  for  certain   tangible  or  intangible   property  or  benefit  to  the
corporation,  including cash, promissory notes, services performed,  promises to
perform services  evidenced by a written  contract,  and other securities of the
corporation. In Florida, shares may be issued for less than par value.

     Liability of directors

     Delaware law permits a Delaware  corporation to include in its  certificate
of incorporation a provision which  eliminates or limits the personal  liability
of a director to the corporation or its  shareholders  for monetary  damages for
breach of  fiduciary  duties  as a  director.  However,  no such  provision  may
eliminate or limit the liability of a director:

     o    for any breach of the director's duty of loyalty to the corporation or
          its shareholders;
     o    for acts or omissions not in good faith or which  involve  intentional
          misconduct  or a  knowing  violation  of  law;
     o    for declaration of unlawful dividends or illegal  redemptions or stock
          repurchases; or
     o    for any  transaction  from  which the  director  derived  an  improper
          personal benefit.

     The proposed Certificate of Incorporation includes a provision to limit
director liability.

     Under Florida law, a director is not personally liable for monetary damages
to any person for his actions as a director  unless the  director  breached  his
duties by way of:

     o    a criminal  violation,  unless the  director has  reasonable  cause to
          believe his conduct was lawful or had no  reasonable  cause to believe
          his conduct was unlawful;
     o    a  transaction  from which the director  derived an improper  personal
          benefit;
     o    declaration of unlawful distributions;
     o    in a derivative  action,  conscious  disregard by the director for the
          best  interests  of  the  corporation  or  willful  misconduct  by the
          director; or
     o    in  a  third-party  action,   recklessness  or  actions  or  omissions
          committed  in bad  faith  or with  malicious  purpose  or in a  manner
          exhibiting  wanton and willful  disregard of human  rights,  safety or
          property.

     The charter documents of each of Holiday-Delaware  and Holiday provide that
Holiday-Delaware  and Holiday shall  indemnify its directors and officers to the
fullest extent permitted under Delaware law and Florida law, respectively.

     Special meetings of shareholders

     Under Delaware law, a special meeting of shareholders  may be called by the
corporation's board or by such persons as may be authorized by the corporation's
certificate of incorporation or bylaws. The proposed bylaws of  Holiday-Delaware
provide that a special  meeting may be called by the chairman of the board,  the
president,  a majority of the board or 10% of the  shareholders of record of all
shares entitled to vote.

                                       11
<PAGE>

     Florida law provides that a special meeting of  shareholders  may be called
by:

     o    a corporation's board of directors;
     o    the persons authorized by the articles of incorporation or bylaws; or
     o    the  holders of not less than 10% of all votes  entitled to be cast on
          any issue to be considered at the proposed special meeting.

     A Florida  corporation's  articles  of  incorporation  may require a higher
percentage  of  votes,  up to a  maximum  of 50% to call a  special  meeting  of
shareholders.  Holiday's  current  Articles of  Incorporation do not include any
such provision.  The current bylaws of Holiday provide that a special meeting of
shareholders  may  be  called  by  the  board,  the  president  or  10%  of  the
shareholders of record of all shares entitled to vote.

     Committees of the board of directors

     Florida and  Delaware  law both  provide  that the board of  directors  may
delegate certain of their duties to one or more committees elected by a majority
of the board. A Delaware corporation can delegate to a committee of the board of
directors,  among other things, the responsibility of nominating  candidates for
election to the office of director, to fill vacancies on the board of directors,
and to reduce earned or capital  surplus and authorize  the  acquisition  of the
corporation's own stock.  Moreover,  if either the corporation's  Certificate of
Incorporation  or bylaws,  or the resolution of the board creating the committee
so permits,  a committee of the board of  directors  may declare  dividends  and
authorize  the  issuance of stock.  Florida law places more  limitations  on the
types of  activities  that can be delegated to  committees  of the board.  Under
Florida  law,  a  committee  of the  board  may  not  approve  or  recommend  to
shareholders  actions or proposals  required to be approved by the shareholders,
fill a vacancy on the board,  adopt,  amend or repeal the bylaws,  authorize the
issuance of stock,  or authorize  the  reacquisition  of the  corporation's  own
stock. In Delaware, a board committee may have only one member, where in Florida
or board committee must have at least two members.

     Vote required for mergers

     Florida law provides that the sale, lease,  exchange or disposal of all, or
substantially all, of the assets of a Florida  corporation,  not in the ordinary
course of  business,  as well as any  merger,  consolidation  or share  exchange
generally  must be  recommended by the board of directors and approved by a vote
of a  majority  of the  shares  of each  class of the  stock of the  corporation
entitled  to  vote  on  such  matters.  Under  Florida  law,  the  vote  of  the
shareholders of a corporation surviving a merger is not required if:

     o    the  certificate  or  articles  of   incorporation  of  the  surviving
          corporation  will  not  substantially  differ  from  its  articles  of
          incorporation before the merger; and
     o    each  shareholder  of the surviving  corporation  before the effective
          date will hold the same number of shares, with identical designations,
          preferences,  limitations  and relative rights  immediately  after the
          merger.

     Delaware law has a similar provision requiring  shareholder approval in the
case of the disposition of assets or a merger or a share exchange. However, with
respect  to  mergers  which  do  not  require  the  vote  of  the  corporation's
shareholders, Delaware law, unlike Florida law, also requires that either

                                       12
<PAGE>

     o    no shares of common stock of the surviving  corporation and no shares,
          securities or obligations convertible into such stock are to be issued
          or delivered under the plan of merger; or
     o    the authorized  unissued shares or the treasury shares of common stock
          of the surviving  corporation to be issued or delivered under the plan
          of merger,  plus those initially issuable upon conversion of any other
          shares, securities or obligations to be issued or delivered under such
          plan,  do not  exceed  20% of the  shares  of  common  stock  of  such
          constituent corporation outstanding immediately prior to the effective
          date of the merger.

     Dissenters' rights

     Delaware law provides that dissenting  shareholders  who follow  prescribed
statutory procedures are entitled to appraisal rights in the case of a merger of
a corporation, except that such rights are not provided when:

     o    no vote of the shareholders is required for the merger; or
     o    shares of the corporation are listed on a national securities exchange
          or held by more than 2,000 shareholders and are to be exchanged solely
          for  shares of stock of  another  corporation  which  are  listed on a
          national securities exchange or held by more than 2,000 shareholders.

     Florida law provides appraisal rights in connection with:

     o    a merger, except that such rights are not provided when:
     o    no vote of the shareholders is required for the merger; or
     o    shares  of  the  corporation  are  listed  on  a  national  securities
          exchange,  traded on the Nasdaq  National  Market  System,  or held of
          record by at least 2,000 shareholders;
     o    a sale of substantially  all the assets of a corporation (with similar
          restrictions as provided under the Delaware law for mergers);
     o    amendments to the articles of incorporation  that may adversely affect
          the rights or  preferences  of  shareholders;  and o the  granting  of
          voting rights by  shareholders to a control share acquirer who holds a
          majority of the voting power of all outstanding stock.

     The shares of Holiday are presently  traded on the Nasdaq  National  Market
System.

     Corporate action without a shareholder meeting

     Delaware and Florida law both permit  corporate action without a meeting of
shareholders  upon the  written  consent of the holders of that number of shares
necessary to authorize  the proposed  corporate  action being taken,  unless the
certificate  of  incorporation  or  articles  of  incorporation,   respectively,
expressly  provide  otherwise.  In the event such proposed  corporate  action is
taken  without  a  meeting  by  less  than  the  unanimous  written  consent  of
shareholders,  Delaware  law requires  that prompt  notice of the taking of such
action be sent to those shareholders who have not consented in writing.  Florida
law  provides  that such notice  must be given  within ten (10) days of the date
such shareholder authorization is granted. Neither Holiday's current Articles of
Incorporation nor the proposed Certificate of Incorporation  includes a contrary
provision.

                                       13
<PAGE>

     Charter provisions

     Holiday  is also  proposing  for  shareholder  approval  provisions  in the
proposed  Certificate of  Incorporation  and bylaws that,  although  permissible
under Florida law, are not present in our current  Articles of  Incorporation or
bylaws. Those provisions are:

     o    the authorization of preferred stock;
     o    the classification of the board; and
     o    advance  notice  provisions  for  shareholder  proposals  and director
          nominations.

     Each of these charter provisions may have the effect or be used to delay or
present a change in control  of Holiday  and each is  discussed  in more  detail
under the following proposals:

     o    Proposal 3--authorizing preferred stock; and
     o    Proposal  5--classifying  the board of directors and requiring advance
          notice of shareholder  proposals and  nominations  for the election of
          directors.

     These charter  provisions are not being proposed in response to any present
attempt,  known by the board of  directors  of  Holiday  to  acquire  control of
Holiday,  to obtain  representation  on Holiday's  board of directors or to take
significant  corporate  action,  including  the proposed  Agreement  and Plan of
Merger. Rather,  management believes that in connection with the approval of the
transactions  contemplated by the Agreement and Plan of Merger, the measures are
prudent and in the best interests of Holiday and its  shareholders and should be
adopted for their  protection.  The board of directors further believes that the
present is an appropriate time to adopt the proposed measures,  since they would
lessen the  likelihood  that  Holiday  would be  required  to incur  significant
expense  and might be subject  to  substantial  disruption  in  connection  with
attempt.

     The board of directors does not have any current plans to seek  shareholder
approval of any amendments to, or make changes in, Holiday's  charter  documents
that may be deemed to have  antitakeover  implications,  except as  described in
this  proxy   statement  or  as  set  forth  in  the  proposed   Certificate  of
Incorporation and bylaws.

Federal income tax consequences

     The following  description of federal income tax  consequences  is based on
the Internal Revenue Code of 1986, and applicable Treasury regulations, judicial
authority and current  administrative  rulings and practices as in effect on the
date of this proxy  statement.  This discussion  should not be considered tax or
investment  advice,  and  the  tax  consequences  may  not be the  same  for all
shareholders.  In particular, this discussion does not address the tax treatment
of  special  classes  of  shareholders,  such  as  banks,  insurance  companies,
tax-exempt  entities and foreign  persons.  Shareholders  desiring to know their
individual  federal,  state,  local and foreign tax consequences  should consult
their own tax advisors.

     The   reincorporation   merger  is   intended  to  qualify  as  a  tax-free
reorganization  under Section 368(a)(1)(F) or 368(a)(1)(A) of the Code. Assuming
that tax  treatment,  no taxable  income,  gain,  or loss will be  recognized by
Holiday  or the  shareholders  as a result of the  exchange  of shares of common
stock for  shares of  Holiday-Delaware  common  stock upon  consummation  of the
transaction.

     The combination and change of each share of Holiday's common stock into one
share of Holiday-Delaware  common stock will be a tax-free transaction,  and the
holding  period and tax basis of common  stock will be carried over to a portion
of Holiday-Delaware common stock received in exchange.

                                       14
<PAGE>

Securities Act consequences

     The shares of  Holiday-Delaware  common  stock to be issued in exchange for
shares of common  stock are not being  registered  under the  Securities  Act of
1933, as amended. In that regard,  Holiday-Delaware is relying on Rule 145(a)(2)
under the  Securities  Act,  which provides that a merger which has "as its sole
purpose" a change in the domicile of a corporation  does not involve the sale of
securities for purposes of the  Securities  Act, and on  interpretations  of the
rule by the SEC  which  indicate  that the  making  of  certain  changes  in the
surviving  corporation's  charter  documents  which could otherwise be made only
with the approval of the shareholders of either corporation does not render Rule
145(a)(2) inapplicable.

     After the reincorporation merger,  Holiday-Delaware will be a publicly-held
company,  Holiday-Delaware common stock will be listed for trading in the Nasdaq
National  Market system,  and  Holiday-Delaware  will file periodic  reports and
other documents with the SEC and provide to its  shareholders  the same types of
information that Holiday has previously filed and provided.  Shareholders  whose
common  stock is freely  tradable  before the  reincorporation  merger will have
freely tradable shares of Holiday-Delaware  common stock.  Shareholders  holding
restricted  shares of common stock will have shares of  Holiday-Delaware  common
stock that are  subject to the same  restrictions  on transfer as those to which
their present shares of common stock are subject,  and their stock certificates,
if   surrendered   for   replacement   certificates   representing   shares   of
Holiday-Delaware  common stock, will bear the same restrictive legend as appears
on their present stock certificates.  For purposes of computing  compliance with
the  holding  period   requirement  of  Rule  144  under  the  Securities   Act,
shareholders  will be deemed to have acquired  their shares of  Holiday-Delaware
common stock on the date they acquired  their shares of Common Stock.  In short,
Holiday-Delaware  and its shareholders will be in the same respective  positions
under the  federal  securities  laws  after the  reincorporation  merger as were
Holiday and the shareholders prior to the reincorporation merger.

Dissenters' rights of appraisal

     The shareholders of Holiday are not entitled to exercise dissenters' rights
of  appraisal  under  Sections  607.1301,  607.1302  or  607.1320 of the Florida
Business Corporation Act in connection the reincorporation.

     APPROVAL BY  SHAREHOLDERS  OF THE  REINCORPORATION  MERGER WILL  CONSTITUTE
APPROVAL  OF  THE  AGREEMENT  AND  PLAN  OF  MERGER  AND  THE   CERTIFICATE   OF
INCORPORATION OF HOLIDAY-DELAWARE, EXCEPT AS PROVIDED IN PROPOSALS 2, 3 AND 5.

Board recommendation

         The board of directors recommends a vote "FOR" this proposal.

         If any of the reincorporation proposals--Proposals 1 through 7--are not
approved, then none of the reincorporation proposals will be enacted.


                 PROPOSAL 2. INCREASING AUTHORIZED CAPITAL STOCK

     The  proposed  Certificate  of  Incorporation  provides  that the number of
authorized  shares of capital stock would be 25,000,000  shares of common stock,


                                       15
<PAGE>

an increase from the 10,000,000  shares of common stock presently  authorized by
Holiday's Articles of Incorporation. As of November 4, 1999, 7,206,500 shares of
common  stock were  outstanding.  However,  Holiday has  reserved  for  issuance
approximately  380,000  additional shares of common stock underlying options and
warrants to purchase reserved shares of common stock,  which leaves a very small
availability of common stock for Holiday's  future  anticipated  growth.  At the
meeting, the shareholders will be asked to approve the portion of Article Fourth
of the proposed  Certificate of Incorporation  which provides for the authorized
capital  stock  of  Holiday  to be  25,000,000  shares.  The  full  text  of the
Certificate of Incorporation is set forth in Appendix B.

     The  increase  in the  number  of  authorized  shares of  capital  stock is
believed by the board of directors to be desirable in order to assure that there
will be  sufficient  authorized  shares  for a variety  of  corporate  purposes,
including  without  limitation,  in connection  with  financing and  acquisition
transactions,  programs to facilitate  the growth and expansion of Holiday,  for
stock splits and  dividends,  and for stock options and other  employee  benefit
plans.  No plans are  currently  contemplated  for the use of any of  additional
authorized shares in the immediate future.

     The additional  authorized shares of capital stock are desirable and in the
best interests of Holiday in order to assure Holiday's  flexibility of action in
the future. The additional shares of capital stock,  together with any currently
authorized but unissued and unreserved  shares of common stock, may be issued at
such  times,  to such  persons  and for  such  consideration  as the  board  may
determine  to  be  in  Holiday's  best  interests  without  further  shareholder
approval,  except as  otherwise  required  by statute or stock  exchange  rules.
Depending on the  circumstances,  issuance of additional  shares of common stock
could affect the existing  holders of shares by diluting the voting power of the
outstanding  shares.  The shareholders will not have preemptive rights under the
Certificate of Incorporation  and will not have those rights with respect to the
additional   authorized  shares  of  common  stock.  See  "The   Reincorporation
Transactions" for an in-depth discussion of the entire transaction.

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the  reincorporation  proposals--Proposals  1 through  7--are not
approved, then none of the reincorporation proposals will be enacted.


                     PROPOSAL 3. AUTHORIZING PREFERRED STOCK

     The proposed Certificate of Incorporation  contains provisions which permit
the board to designate  one or more series of  preferred  stock.  Currently,  no
shares  of  preferred  stock  are  authorized  under  Holiday's  Certificate  of
Incorporation.  At the meeting,  the  shareholders  will be asked to approve the
portion of Article  Fourth of the proposed  Certificate of  Incorporation  which
authorizes the issuance of up to 2,000,000  shares of preferred  stock. The full
text of the  Certificate  of  Incorporation  is set forth in  Appendix  B. Those
provisions are often referred to as "blank check"  provisions,  as they give the
board of directors the  flexibility,  at any time or from time to time,  without
further  shareholder  approval,  to create one or more series of preferred stock
and to determine the  designations,  preferences  and  limitations  of each such
series, including but not limited to:

                                       16
<PAGE>

     o    the number of shares,
     o    dividend rights;
     o    voting rights;
     o    conversion privileges;
     o    redemption provisions;
     o    sinking fund provisions;
     o    rights upon liquidation, dissolution or winding up of Holiday; and
     o    other relative rights, preferences and limitations of such series.

     The board of directors  believes that permitting the board to authorize the
issuance of up to 2,000,000  shares of "blank check"  preferred  stock  provides
Holiday with the  flexibility to address  potential  future  financing  needs by
creating  a series  of  preferred  stock  customized  to meet  the  needs of any
particular  transaction  and to market  conditions.  Holiday  also  could  issue
preferred  stock  for  other  corporate  purposes,  such as to  implement  joint
ventures or to make acquisitions.  Although Holiday is not currently considering
the issuance of preferred stock for such financing or transactional purposes and
has no present  intention to issue any series of preferred  stock, the board and
management  believe that Holiday should have the  flexibility to issue preferred
stock,  along with its ability to issue debt and/or  additional shares of common
stock.  The preferred stock may be issued at such times, to such persons and for
such  consideration as the board may determine to be in Holiday's best interests
without further shareholder approval, except as otherwise required by statute or
stock exchange rules.

     If any series of  preferred  stock  authorized  by the board  provides  for
dividends, such dividends, when and as declared by the board of directors out of
any funds legally  available for that purpose,  may be cumulative and may have a
preference  over  the  common  stock as to the  payment  of such  dividends.  In
addition,  if any series of preferred stock authorized by the board so provides,
in the event of any dissolution,  liquidation or winding up of Holiday,  whether
voluntary  or  involuntary,  the  holders  of  each  such  series  of  the  then
outstanding   preferred  stock  may  be  entitled  to  receive,   prior  to  the
distribution  of any  assets  or  funds  to  the  holders  of  common  stock,  a
liquidation preference established by the board of directors,  together with all
accumulated  and unpaid  dividends.  Depending upon the  consideration  paid for
preferred  stock,  the  liquidation  preference  of  preferred  stock  and other
matters,  the issuance of preferred stock could therefore  result in a reduction
in the assets  available for  distribution to the holders of common stock in the
event  of  liquidation  of  Holiday.  Holders  of  common  stock do not have any
preemptive rights to acquire preferred stock or any other securities of Holiday.

     The proposal to authorize  "blank check" preferred stock is not designed to
deter or to prevent a change in control.  However,  issuance of preferred  stock
could have the effect of delaying,  deterring or  preventing a change in control
of  Holiday,   including  the   imposition  of  various   procedural  and  other
requirements  that could make it more  difficult  for holders of common stock to
effect certain  corporate  actions,  including the ability to replace  incumbent
directors  and to  accomplish  transactions  opposed by the  incumbent  board of
directors.  Holiday could also privately  place such shares with  purchasers who
might favor the board of directors in opposing a hostile takeover bid,  although
Holiday has no present intention to do so.

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the  reincorporation  proposals--Proposals  1 through  7--are not
approved, then none of the reincorporation proposals will be enacted.


                                       17
<PAGE>

                     PROPOSAL 4. ADOPTION OF REVISED BYLAWS

     The board of directors has recommended the adoption by  Holiday-Delaware of
the bylaws in the event the  reincorporation  proposals are adopted.  The bylaws
differ in substance  from  Holiday's  existing  bylaws  primarily to comply with
current  Delaware law and to conform to the proposed  changes between  Holiday's
Articles of Incorporation and the Certificate of Incorporation.

     Some of the  differences,  however,  may affect the rights of  shareholders
under certain  circumstances.  Notably,  the proposed bylaws of Holiday-Delaware
will contain  provisions  relating to indemnification of directors and officers.
The inclusion of these provisions could operate to the potential disadvantage of
the shareholders of Holiday-Delaware. These provisions are discussed in Proposal
1 under the heading  "Disadvantage of Reincorporation in Delaware." For example,
their   inclusion   may  have  the  effect  of  reducing   the   likelihood   of
Holiday-Delaware's  recovering  monetary  damages from  directors as a result of
derivative  litigation  against directors for breach of their duty of care, even
though  such  an  action,   if  successful,   might   otherwise  have  benefited
Holiday-Delaware and its shareholders.

     In addition,  if the reincorporation  merger is effected and the limitation
on  liability  provision  is  part  of  the  bylaws  of  Holiday-Delaware,   the
shareholders  of  Holiday-Delaware  will forego  potential  causes of action for
breach of duty of care involving grossly negligent business decisions, including
those relating to attempts to change control of Holiday-Delaware.

     The full text of the proposed bylaws is set forth in Appendix C.

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the  reincorporation  proposals--Proposals  1 through  7--are not
approved, then none of the reincorporation proposals will be enacted.


    PROPOSAL 5. CLASSIFY THE BOARD OF DIRECTORS AND REQUIRE ADVANCE NOTICE OF
       SHAREHOLDER PROPOSALS AND NOMINATIONS FOR THE ELECTION OF DIRECTORS

     The board has recommended that the shareholders  approve  provisions of the
proposed Certificate of Incorporation to provide for:

     o    the  classification  of the board of directors  into three  classes of
          directors  with  staggered  terms of office;  and
     o    advance notice for shareholder proposals and nominees for director.

Classified board

     Holiday's  bylaws now provide that all directors are to be elected annually
for a term of one year.  Delaware law permits  provisions  in a  certificate  of
incorporation  or bylaw approved by  shareholders  that provide for a classified
board of  directors.  The proposed  classified  board  provision in the proposed
Certificate of Incorporation and conforming amendments to the bylaws,  described
in Appendices B and C to this proxy statement, would provide that directors will
be  classified  into  three  classes,  as nearly  equal in  number as  possible,
commencing at the annual  meeting of  shareholders  in 2000. One class (Class I)
would hold office  initially for a term  expiring at the 2001 annual  meeting of


                                       18
<PAGE>

shareholders;  another  class (Class II) would hold office  initially for a term
expiring at the 2002 annual  meeting;  and another  class (Class III) would hold
office initially for a term expiring at the 2003 annual meeting.  At each annual
meeting following this initial  classification  and election,  the successors to
the class of directors whose terms expire at that meeting would be elected for a
term of office to expire at the third  succeeding  annual  meeting  after  their
election and until their successors have been duly elected and qualified.

     The proposed classified board amendment will significantly  extend the time
required  to  effect a change  in  control  of the  board of  directors  and may
discourage hostile takeover bids for Holiday.  Currently, a change in control of
the board of directors  can be made by  shareholders  holding a plurality of the
votes cast at a single annual meeting.  If Holiday implements a classified board
of directors,  it will take at least two annual  meetings for even a majority of
shareholders to make a change in control of the board of directors, because only
a minority of the directors will be elected at each meeting.

     Under  Delaware  law,  directors  chosen to fill  vacancies on a classified
board  shall hold  office  until the next  election  of the class for which such
directors  shall have been chosen,  and until their  successors  are elected and
qualified.   Delaware  law  also  provides  that,   unless  the  certificate  of
incorporation  provides  otherwise,  directors  serving on a classified board of
directors  may  be  removed  only  for  cause.   The  proposed   Certificate  of
Incorporation does not provide otherwise.  Accordingly,  if the classified board
proposal  is  approved  by  the   shareholders,   conforming  bylaw  provisions,
substantially in the form attached as Appendix C to this proxy  statement,  will
be implemented. Presently, all directors of Holiday are elected annually and all
of the directors may be removed,  with or without  cause,  by a majority vote of
the outstanding shares of the common stock.  Cumulative voting is not authorized
by the Certificate of Incorporation.

     The  classified  board  proposal  is  designed  to  assure  continuity  and
stability in the board of directors'  leadership and policies.  While management
has not  experienced any problems with such continuity in the past, it wishes to
ensure that this experience will continue.  The board of directors also believes
that the  classified  board  proposal  will  assist  the board of  directors  in
attracting  and  retaining  qualified  persons  to  serve  on the  board  and in
protecting the interests of  shareholders  in the event of an unsolicited  offer
for Holiday.

     Because of the  additional  time required to change control of the board of
directors,  the  classified  board  proposal  will  tend to  perpetuate  present
management.  Without  the  ability to obtain  immediate  control of the board of
directors,  a takeover  bidder will not be able to take  action to remove  other
impediments to its acquisition of Holiday. Because the classified board proposal
will  increase  the  amount of time  required  for a  takeover  bidder to obtain
control of Holiday  without the  cooperation of the board of directors,  even if
the takeover bidder were to acquire a majority of Holiday's  outstanding  stock,
it will tend to discourage certain tender offers,  perhaps including some tender
offers  that  shareholders  may  feel  would  be in their  best  interests.  The
classified  board proposal will also make it more difficult for the shareholders
to change the  composition  of the board of directors  even if the  shareholders
believe such a change would be desirable.

Shareholder notice provisions

     The proposed  Certificate of  Incorporation  provides that any  shareholder
proposals and  nominations for the election of directors be delivered to Holiday
no less than 90 days nor more than 120 days in advance of the first  anniversary
of Holiday's annual meeting held in the prior year,  provided,  however,  in the
event  Holiday  shall not have had an annual  meeting  in the prior  year,  such
notice shall be delivered no less than 90 days nor more than 120 days in advance
of March 15 of the current year. The shareholder nominations must contain

                                       19
<PAGE>

o    as to each person whom the shareholder proposed to nominate for election or
     re-election as a director at the annual meeting:

     o    the name, age,  business address and residence address of the proposed
          nominee;

     o    the principal occupation or employment of the proposed nominee;

     o    the class and number of shares of capital  stock of Holiday  which are
          beneficially owned by the proposed nominee; and

     o    any  other  information  relating  to the  proposed  nominee  that  is
          required to be disclosed in solicitations  for proxies for election of
          directors pursuant to Section 14(a) under the 1934 Act; and

o    as to the shareholder  giving notice of nominees for election at the annual
     meeting:

     o    the name and record address of the shareholder; and

     o    the class and number of shares of capital  stock of Holiday  which are
          beneficially owned by the shareholder.

     At the meeting, the shareholders will be asked to approve Article Eighth of
the  proposed  Certificate  of  Incorporation  and Section  2.13 of the proposed
bylaws  relating  to these  notice  provisions.  The full  text of the  proposed
Certificate of Incorporation and bylaws are attached as Appendices B and C.

     The purpose of this provision,  by requiring  advanced notice of a proposal
or nomination by a shareholder, is to afford the board of directors a meaningful
opportunity  to consider  the merits  and/or  qualifications  of any proposal or
proposed  nominee and, to the extent deemed necessary or desirable by the board,
inform shareholders about such qualifications.  This provision,  it is believed,
will further the objective of the board to identify business proposals which may
advance  the  interests  of  Holiday,  or to  identify  candidates  who have the
character,   experience  and  proven   accomplishments  which  give  promise  of
significant  contribution  to Holiday's  business.  This  provision has not been
included  as a result  of any  specific  efforts  of which  Holiday  is aware to
nominate or elect any director,  to accumulate  shares,  or to obtain control of
Holiday  by means of a merger,  tender  offer,  solicitation  in  opposition  to
management, or otherwise.

     While such notice  provision does not give the board of directors any power
to  approve  or  disapprove  of a  shareholder  nomination,  it will  preclude a
shareholder nomination from the floor or by other means if the proper procedures
are not  followed.  Although the board of  directors  does not believe that such
notice provision will have a significant  impact on any attempt by a third party
from conducting a solicitation of proxies to elect its own slate of directors or
otherwise attempt to obtain control of Holiday,  it is possible that this notice
provision may deter a third party from  conducting a solicitation  of proxies to
elect its own slate of  directors  or  otherwise  attempt  to obtain  control of
Holiday or effect a change in  management,  irrespective  of whether such action
would be  beneficial  to  shareholders  generally,  thereby  possibly  depriving
holders of Holiday's  securities of certain  opportunities  to sell or otherwise
dispose of their  securities,  of  certain  opportunities  to sell or  otherwise
dispose of their  securities  at  above-market  prices,  or limit the ability of
shareholders to remove  incumbent  directors as readily as the  shareholders may
consider to be in their best interests.

                                       20
<PAGE>

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the reincorporation proposals--Proposals 1 through 7--are not
approved, then none of the reincorporation proposals will be enacted.


              PROPOSAL 6. APPROVE THE HOLIDAY RV SUPERSTORES, INC.
                         1999 STOCK COMPENSATION PROGRAM

     The  board of  directors  has  approved  the  adoption  of the  Holiday  RV
Superstores,  Inc. 1999 Stock Compensation Program. Neither the 1999 program nor
any proposed grants under the 1999 program will become effective unless the 1999
program is  approved  by the  holders  of record of a majority  of the shares of
common stock present in person or represented by proxy at the meeting.

     The following  discussion of the principal features and effects of the 1999
program is  qualified in its entirety by reference to the text of the 1999 Stock
Compensation Program set forth in Appendix D to this proxy statement.

     Purpose, structure, awards and eligibility

     The 1999 program is intended to secure for Holiday and its stockholders the
benefits  arising  from  ownership  of  Holiday's  common  stock by  individuals
employed or retained by Holiday who will be responsible for the future growth of
the enterprise. The 1999 program is designed to help attract and retain superior
personnel for positions of substantial  responsibility  with Holiday  (including
advisory  relationships where  appropriate),  and to provide individuals with an
additional incentive to contribute to our success.

     The 1999 program is composed of seven parts and the program  administrators
may make the following types of awards under the 1999 program:

     (1)  incentive  stock options under the  incentive  stock option plan;
     (2)  nonqualified stock options under the nonqualified stock option plan;
     (3)  restricted shares under the restricted plan;
     (4)  rights to purchase stock under the employee stock purchase plan;
     (5)  stock appreciation rights under the stock appreciation rights plan;
     (6)  grants of options under the  non-employee  director stock option plan;
          and
     (7)  specified  other stock rights  under the stock rights plan,  which may
          include the issuance of units representing the equivalent of shares of
          common stock, payments of compensation in the form of shares of common
          stock and rights to receive  cash or shares of common  stock  based on
          the value of dividends paid on a share of common stock.

     Officers,  key  employees,  directors,  consultants  and other  independent
contractors  or agents of Holiday who are  responsible  for or contribute to the
management,  growth or profitability of Holiday's  business will be eligible for
selection by the program  administrators  to  participate  in the 1999  program,
provided,  however,  that  incentive  stock  options  may be  granted  under the
incentive  stock  option  plan only to a person who is an  employee  of Holiday.
Under the 1999 program, the board of directors, or its designated administrators
have the flexibility to determine the type and amount of awards to be granted to
eligible participants.

                                       21
<PAGE>

     Shares subject to 1999 stock program

     We have  authorized  and  reserved  for  issuance an aggregate of 3,000,000
shares of our common  stock  under the 1999  program.  The  aggregate  number of
shares of  common  stock  which may be  granted  through  awards  under the 1999
program,  other than stock payments and the purchase of stock under the employee
stock  purchase  plan, to any employee in any calendar year may not exceed three
percent of the  then-outstanding  shares of common  stock.  The shares of common
stock  issuable  under the 1999 program may be authorized  but unissued  shares,
shares issued and  reacquired  by Holiday or shares  purchased by us on the open
market. If any of the awards granted under the 1999 program expire, terminate or
are forfeited for any reason before they have been  exercised,  vested or issued
in full,  the unused shares  subject to those  expired,  terminated or forfeited
awards will again be available for purposes of the 1999 program.

     Effective date and duration

     All of the  plans  other  than  the  incentive  stock  option  plan and the
employee stock  purchase plan became  effective upon their adoption by the board
of directors of Holiday.  The incentive stock option plan and the employee stock
purchase  plan  will  become  effective  upon  their  adoption  by the  board of
directors  of Holiday  and  approval  of the 1999  program by a majority  of the
shareholders  of  Holiday.  The 1999  program  will  continue  in  effect  until
November__,  2009 unless sooner  terminated under the general  provisions of the
1999 program.

     Administration

     The 1999  program  will be  administered  by the board of directors or by a
committee  appointed by the board,  consisting of not less than two directors of
the company who are:

     o    non-employee   directors   (within  the  meaning  of  SEC  Rule  16b-3
          promulgated  pursuant to the Securities Exchange Act of 1934), so long
          as non-employee director  administration is required under Rule 16b-3;
          and

     o    outside  directors  (as  defined  in  Section  162(m) of the  Internal
          Revenue Code of 1986),  so long as outside  directors  are required by
          the Code.

     Subject to the foregoing limitations,  the board of directors may from time
to time remove members from the committee,  fill all vacancies on the committee,
however  caused,  and may select  one of the  members  of the  committee  as its
chairman.  The program administrators may hold meetings at such times and places
as they may determine, will keep minutes of their meetings, and may adopt, amend
and  revoke  rules  and  procedures  in  accordance  with the  terms of the 1999
program.

     Federal income tax consequences for plan awards

     Options  granted  under  the 1999  program  may be either  incentive  stock
options which satisfy the  requirements  of Section 422 of the Internal  Revenue
Code of 1986 or nonqualified  stock options which are not intended to meet those
requirements.  Options granted under the non-employee director stock option plan
are non-statutory options.

     Incentive options

     No taxable  income is  recognized by the optionee at the time of the option
grant,  and no taxable income is generally  recognized at the time the option is


                                       22
<PAGE>

exercised.  The optionee will, however,  recognize taxable income in the year in
which the  purchased  shares are sold or otherwise  disposed of. For federal tax
purposes,  dispositions are divided into two categories, (i) qualifying and (ii)
disqualifying.  A qualifying disposition occurs if the sale or other disposition
is made after the optionee has held the shares for more than two years after the
option grant date and more than one year after the exercise  date.  If either of
these two holding  periods is not satisfied,  then a  disqualifying  disposition
will result.

     If the optionee  makes a  disqualifying  disposition  of the option shares,
then Holiday will be entitled to an income tax  deduction,  for the taxable year
in which the  disposition  occurs,  equal to the  excess of (i) the fair  market
value of the disposed  shares on the option exercise date over (ii) the exercise
price  paid for the  shares.  In no other  instance  will  Holiday  be allowed a
deduction with respect to the optionee's disposition of the option shares.

     Nonqualified options

     The federal income tax treatment for the  nonqualified  stock options is as
follows:

     o    No taxable  income is  recognized  by an optionee  upon the grant of a
          nonqualified  stock option.  Generally,  the optionee  will  recognize
          ordinary  income in the year in which the  option  is  exercised.  The
          amount of  ordinary  income  will equal the excess of the fair  market
          value of the  purchased  shares on the exercise date over the exercise
          price paid for the shares.  That amount  increases the grantee's basis
          in the stock  acquired  pursuant to the exercise of the  non-qualified
          option.  The  optionee  is  required  to satisfy  the tax  withholding
          requirements  applicable to that income. Upon a subsequent sale of the
          stock,  the grantee will incur  short-term  or long-term  gain or loss
          depending  upon his holding period for the shares and upon the shares'
          subsequent appreciation or depreciation in the value.

     o    Holiday  will be  entitled  to an income  tax  deduction  equal to the
          amount of ordinary  income  recognized by the optionee with respect to
          the exercised  nonqualified stock option. The deduction generally will
          be allowed for by Holiday in the taxable year that the ordinary income
          is recognized by the optionee.

     Restricted plan purchases

     The tax  principles  applicable to the issuance of restricted  shares under
the 1999 program will be  substantially  the same as those  summarized above for
the exercise of  non-statutory  option  grants in that they are both governed by
Section  83 of the Code.  Restricted  shares  are not taxed at the time of grant
unless the grantee elects to be taxed under Section 83(b) of the Code.  When the
restriction  lapses,  the grantee  will have  ordinary  income equal to the fair
market value of the shares on the vesting  date.  Alternatively,  at the time of
the grant,  the grantee may elect under  Section 83(b) of the Code to include as
ordinary  income in the year of the grant,  an amount  equal to the fair  market
value of the granted  shares on the grant date. If the Section 83(b) election is
made, the grantee will not recognize any additional  income when the restriction
lapses.  Holiday  will be  entitled  to an  income  tax  deduction  equal to the
ordinary  income  recognized  by the  grantee  in the year in which the  grantee
recognizes such income.

     Employee stock purchase plan purchases

     The  employee  stock  purchase  plan is intended  to be an  employee  stock
purchase plan within the meaning of Section 423 of the Code. Under a Section 423
qualified  plan, no taxable income will be recognized by a  participant,  and no
deductions  will be allowable to Holiday,  in  connection  with the grant or the


                                       23
<PAGE>

exercise of an outstanding purchase right. Taxable income will not be recognized
until there is a sale or other disposition of the shares acquired under the plan
or in the event the  participant  should die while  still  owning the  purchased
shares.

     If the  participant  sells or otherwise  disposes of the  purchased  shares
within two years after the start date of the purchase period in which the shares
were acquired,  then the participant will recognize  ordinary income in the year
of sale or disposition equal to the amount by which the fair market value of the
shares on the purchase date  exceeded the purchase  price paid for those shares,
and Holiday will be entitled to an income tax deduction, for the taxable year in
which the sale or disposition occurs, equal in amount to the excess.

     If the participant  sells or disposes of the purchased shares more than two
years  after the start  date of the  purchase  period in which the  shares  were
acquired,  then the  participant  will recognize  ordinary income in the year of
sale or  disposition  equal to the  lesser  of (1) the  amount by which the fair
market value of the shares on the sale or disposition date exceeded the purchase
price paid for those shares or (2) 15% of the fair market value of the shares on
the  start  date of that  purchase  period,  and any  additional  gain  upon the
disposition  will be taxed as a  long-term  capital  gain.  Holiday  will not be
entitled to any income tax deduction with respect to that sale or disposition.

     If the  participant  still owns the purchased  shares at the time of death,
the lesser of (1) the amount by which the fair market value of the shares on the
date of death exceeds the purchase  price or (2) 15% of the fair market value of
the shares on the start date of the  purchase  period in which those shares were
acquired will constitute ordinary income in the year of death.

     Stock appreciation rights

     A 1999 program  participant who is granted a stock  appreciation right will
recognize  ordinary  income in the year of  exercise  equal to the amount of the
appreciation  distribution.  Holiday will be entitled to an income tax deduction
equal to the appreciation distribution for in the taxable year that the ordinary
income is recognized by the participant.

     Stock rights

     Generally,  a program  participant  who is granted  other stock rights will
recognize  ordinary  income in the year of the grant of the right,  if a present
transfer  of  stock  or  value  is made to the  participant,  or in the  year of
payment,  such as in the case of a dividend  equivalent  right. That income will
generally  be equal to the fair market  value of the  granted  right or payment.
Holiday  will  generally  be  entitled to an income tax  deduction  equal to the
income  recognized  by the  participant  on the  grant or  payment  date for the
taxable year in which the ordinary income is recognized by the participant.

     Deductibility of executive compensation

     We anticipate  that any  compensation  deemed paid by Holiday in connection
with the  disqualifying  disposition  of incentive  stock  option  shares or the
exercise of nonqualified stock options granted with exercise prices equal to the
fair  market  value of the  shares on the grant date will  generally  qualify as
performance-based  compensation for purposes of Code Section 162(m) and will not
have to be taken into  account  for  purposes of the $1 million  limitation  per
covered  individual on the  deductibility  of the  compensation  paid to certain
executive officers of Holiday.  Accordingly,  we believe all compensation deemed
paid under the 1999 program with respect to those dispositions or exercises will
remain deductible by Holiday without limitation under Code Section 162(m).

                                       24
<PAGE>

     Accounting treatment

     Option  grants or stock  issuances  with exercise or issue prices less than
the fair  market  value of the shares on the grant or issue date will  result in
compensation  expense to Holiday equal to the difference between the exercise or
issue price and the fair market  value of the shares on the grant or issue date.
The only  exception to this are shares issued under the employee  stock purchase
plan.  Under current  accounting  rules,  the issuance of common stock under the
employee stock purchase plan allows Holiday to continue to measure  compensation
cost of this plan using the  intrinsic  value.  However,  the impact of purchase
rights  granted under the employee  stock purchase plan must be disclosed in pro
forma  financial  statements  to reflect  their impact on reported  earnings and
earnings  per share as if the fair value method had been  applied.  Compensation
expense will be expensed over the period that the option shares or issued shares
are to vest.  Option grants or stock issuances at 100% of fair market value will
not  result in any charge to  Holiday's  earnings.  Whether or not  granted at a
discount,  the  number of  outstanding  options  may be a factor in  determining
Holiday's earnings per share on a diluted basis.

     Under a recently proposed amendment to the current  accounting  principles,
option grants made to non-employee  board members or consultants  after December
15, 1998 will result in a direct  charge to Holiday's  reported  earnings  based
upon  the  fair  value  of the  option  measured  on the  vesting  date  of each
installment  of the  underlying  option  shares.  The charge  must  include  the
appreciation in the value of the option shares over the period between the grant
date of the option (or, if later, the effective date of the final amendment) and
the vesting date of each installment of the option shares.  In addition,  if the
proposed amendment is adopted,  any options that are repriced after December 15,
1998 also will trigger a direct charge to Holiday's  reported  earnings measured
by the  appreciation  in the  value of the  underlying  shares  over the  period
between the grant date of the repriced option (or, if later,  the effective date
of the final amendment) and the date the option is exercised.

     If an optionee is granted  stock  appreciation  rights having no conditions
upon exercisability other than a service or employment  requirement,  then those
rights will result in compensation expense to Holiday.

     The foregoing  outline is no more than a summary of the federal  income tax
and accounting  provisions relating to the grant and exercise of options,  stock
awards and stock  appreciation  rights  under the 1999  program  and the sale of
shares acquired under the 1999 program.  Individual circumstances may vary these
results.  The  federal  income tax laws and  regulations  are  constantly  being
amended,  and each  participant  should rely upon his or her own tax counsel for
advice  concerning  the federal  income tax  provisions  applicable  to the 1999
program.

     The board of  directors  believes  it is in  Holiday's  best  interests  to
approve the 1999  program  which would allow  Holiday to grant  options and make
other  awards  under the 1999  program to secure for Holiday the benefits of the
additional  incentive  inherent in the  ownership of shares of Holiday's  common
stock by key employees and to help Holiday secure and retain the services of key
employees  to  enable   compensation  under  the  1999  program  to  qualify  as
"performance-based" for purposes of Section 162(m) of the Code.

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the  reincorporation  proposals--Proposals  1 through  7--are not
approved, then none of the reincorporation proposals will be enacted.

                                       25
<PAGE>

              PROPOSAL 7. APPROVE THE GRANT IN MAY 1999 OF OPTIONS
                             TO HOLIDAY'S DIRECTORS

     In May 1999,  the board of  directors  approved  the  grant of  options  to
purchase  10,000  shares to each of the seven  directors  who had  served on the
board of directors for at least three years.  These proposed grants were made in
consideration of the substantial work the directors had performed for Holiday in
prior  years.  The  exercise  price for the options was the fair market value of
Holiday's common stock on May 21, 1999 or $3.44. The options have a 10-year term
and are not exercisable until May 17, 2000.

     As an issuer of securities  quoted on the Nasdaq National  Market,  Holiday
must  comply  with  certain  rules of the  National  Association  of  Securities
Dealers,  Inc. The Nasdaq Stock Market, Inc. for continued listing on the Nasdaq
National  Market.  Under NASD  Marketplace  Rule  4460(i),  Holiday  must obtain
stockholder  approval of a plan or arrangement under which stock may be acquired
by officers or  directors,  except for  warrants or rights  issued  generally to
security holders of the company or broadly based plans or arrangements including
other  employees.  This  requirement  generally  does not apply if the amount of
securities which may be issued under the plan or arrangement does not exceed the
lesser of (1) 1% of the number of shares of common  stock,  (2) 1% of the voting
power  outstanding,  or (3)  25,000  shares.  The  stock  option  grants  to the
directors aggregate 70,000 shares.  Accordingly,  Holiday is seeking shareholder
approval and authorization of:

     o    the grant of the stock options to the directors; and
     o    the issuance of shares to the directors upon exercise of the options.

     Principal effects of the approval and ratification of the options

     If  shareholder  approval  is  obtained,  the  option  grants  will  become
effective  and Holiday  would be  permitted to issue shares of common stock upon
exercise of the options under NASD  Marketplace  Rule 4460(i).  The grant of the
options to the directors was in  consideration  of past services.  If the grants
are not approved,  Holiday may lose the services of the three directors who have
continued  to  serve  on the  board  of  directors,  Messrs.  Clubbe,  Kamm  and
McAlhaney.

     The issuance of common stock upon exercise of the options will likely cause
dilution to the interests of the holders of common  stock.  Although the options
were not dilutive on the date of grant--because  the exercise price was equal to
the fair market value of the common stock on those  dates--as  with all options,
it is most  likely that they will be  exercised  only when the stock price is in
excess of the exercise  price,  in which case the  issuance  will be dilutive to
other shareholders' interests.

     If Holiday does not obtain approval from its  shareholders for the grant of
the  options,  but Holiday  nonetheless  grants the options as described in this
proposal,  Nasdaq could delist  Holiday's  common stock from the Nasdaq National
Market.  Because the same NASD  Marketplace  Rule applies to the Nasdaq SmallCap
Market,   if  this   happens,   the  common   stock   could  be  traded  in  the
over-the-counter  market (1) on the OTC Bulletin Board,  an electronic  bulletin
board  established  for  securities  that do not meet  the  Nasdaq  National  or
SmallCap Market listing requirements,  or (2) in what is commonly referred to as
the  "pink  sheets"  reporting  mechanism  of  the  National  Quotation  Bureau,
Incorporated.  If the  common  stock  were  delisted,  its  market  price may be
adversely impacted and shareholders may find it difficult to dispose,  or obtain
accurate  quotations as to the market value,  of your shares of common stock. In
addition, Holiday may find it more difficult to obtain future financing.

     The board of  directors  believes  it is in  Holiday's  best  interests  to
approve the stock option grants to the directors to compensate the directors for


                                       26
<PAGE>

their past  service to Holiday  and to secure for  Holiday  the  benefits of the
additional  incentive  inherent in the  ownership of shares of Holiday's  common
stock by the continuing directors.

Board recommendation

     The board of directors recommends a vote "FOR" this proposal.

     If any of the  reincorporation  proposals--Proposals  1 through  7--are not
approved, then none of the reincorporation proposals will be enacted.


                                       27
<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information as to the shares of common stock
owned as of November 4, 1999, by:

     (i)  each  person  who  beneficially  owned  more than five  percent of the
          outstanding common stock of Holiday;
     (ii) each director or director nominee;
     (iii)each of the CEO and each of the  other  four most  highly  compensated
          executive officers whose annual compensation exceeded $100,000; and
     (iv) all the directors, directors nominees and officers as a group.

     Subject to community  property laws where  applicable,  the person(s) as to
whom the  information  is given had sole  voting and  investment  power over the
shares of common stock shown as beneficially owned. However, Holiday understands
that each of Newton and Joanne  Kindlund  disclaim  beneficial  ownership of the
other's stock.  The share numbers and percentages are calculated on the basis of
the number of  outstanding  securities on the record date,  which was 7,206,500,
plus  securities  underlying  each  holder's  options,  warrants and  securities
convertible into common stock which have been issued and were exercisable within
sixty (60) days of the record date,  in  accordance  with SEC Rule 13d-3.  Under
this rule, the proposed  option grants to the directors made in May 1999,  which
are not exercisable for one year, are not included in the table. Unless a person
beneficially  owns more than one percent of the  outstanding  common  stock,  no
percentage is presented in the table.  The address of all officers and directors
is 7851  Greenbriar  Parkway,  Orlando,  Florida  32819.  Michael S. Riley,  the
Chairman of Holiday, is the Chairman of Atlas Recreational  Holdings,  Inc. and,
as a result,  all shares owned by Atlas are presented as  beneficially  owned by
Mr. Riley also.
<TABLE>
<S>                                                     <C>                        <C>                     <C>


                                                   Numbers of Shares         Options Included
Name and Address                                  Beneficially Owned             In Total          Percentage of Class
- -------------------------------------------     ------------------------    -------------------    -----------------------

Atlas Recreational Holdings, Inc.                      4,158,244                 4,158,244                 57.86%
   57.86%
     701 Brickell Avenue,
     Suite 3120
      Miami, Florida 33131
Newton C. Kindlund                                       144,292                                            2.00
Joanne M. Kindlund                                       144,292                                            2.00
Michael S. Riley                                       4,158,244                                           57.86
W. Hardee McAlhaney                                      135,000                  125,000                   1.85
Paul G. Clubbe                                            50,000                                               *
David A. Kamm                                                  0                                               *
William E. Curtis                                              0                                               *
David J. Doerge                                                0                                               *
Ronald G. Huneycutt                                            0                                               *
All directors, director nominees
   and officers as  a group (11 persons)               4,631,828                 135,000                   63.26%
</TABLE>

                                       28
<PAGE>

                                OTHER INFORMATION

Executive compensation

     The table  below  sets  forth  the cash  compensation  including  salaries,
bonuses,  contributions to retirement  plans,  premium paid on health and dental
insurance plans and disability  insurance  plans,  paid by Holiday for the years
ended  October 31, 1999,  1998,  and 1997,  to, or for the benefit of, the chief
executive  officer  and  each  other  executive  officer  whose  aggregate  cash
compensation  exceeded,  or would have  exceeded,  $100,000  for the fiscal year
ended October 31, 1999. Mr.  Kindlund  resigned as an officer of Holiday in June
1999 and Mr. McAlhaney was named chief executive officer  concurrently with that
resignation.  Mr. Kindlund's  options were granted to him in connection with his
retention as a consultant  following his  resignation as an officer and director
of Holiday.
<TABLE>

                           Summary Compensation Table
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>              <C>          <C>             <C>              <C>             <C>
                                                              Annual                               Annual Long-Term
                                                           Compensation                              Compensation
                                            --------------------------------------  -----------------------------------------
                                                                     Other Annual    Restricted
 Name and                                     Salary      Bonus     Compensation       Stock          Options        Other
 Principal Position                Year         ($)         ($)          ($)        Award(s) ($)       (#)           ($)
 -----------------------------  ---------   ----------- -----------  -------------   -----------     ------------  ----------
  Newton C. Kindlund                1999     $  69,592   $ 59,666           --            --             40,000         --
      Chairman, President           1998       108,847       --             --            --                --          --
      Chief Executive Officer       1997       107,587       --             --            --                --          --

  W. Hardee McAlhaney               1999      $ 97,500   $ 88,128           --            --                --        $597
       President and Chief          1998        80,196     75,002           --            --                --         597
       Executive Officer            1997        81,437     52,477           --            --                --         597
</TABLE>


     The salary figures include contributions by Holiday pursuant to an employee
benefit plan  established  under Section 401(k) of the Internal  Revenue Code in
the amounts of $0,  $2,859 and $3,181 for Mr.  Kindlund for 1999,  1998 and 1997
respectively,  and $0, $4,549 and $4,027 for Mr.  McAlhaney  for 1999,  1998 and
1997  respectively.  Mr.  McAlhaney's  bonuses are based on Holiday's net income
before  taxes.  The other  compensation  payable to Mr.  McAlhaney  consisted of
Holiday's  payment of a part of the premium on a term life insurance  policy for
Mr. McAlhaney whose sole beneficiary is designated by Mr. McAlhaney.  The policy
has no cash surrender value provisions.

                                       29
<PAGE>

Option/SAR grants in last fiscal year

     The following table sets forth  information  concerning stock option grants
made in the fiscal year ended October 31, 1999, to the individuals  named in the
Summary  Compensation  Table.  There were no grants of SARs during the year. Mr.
Kindlund's  options were granted to him in  connection  with his  retention as a
consultant following his resignation as an officer and director of Holiday.

<TABLE>

                                                                                                    Potential realizable
                                                                                                  value at assumed annual
                                                                                                    rates of stock price
                                                                                                  appreciation for option
                               Individual grants                                                            term
- -------------------------------------------------------------------------------- --------------- ---------------------------
<S>                               <C>               <C>                 <C>              <C>          <C>            <C>
                                                  Percent of
                               Number of            total
                               securities        options/SARs
                               underlying         granted to        Exercise or
                                options          employees in       base price      Expiration
Name                          granted (#)        fiscal year          ($/sh)           Date           5% ($)        10%($)
- --------------------------    -------------     ---------------    -------------    ------------    ----------    -----------

Newton C. Kindlund               40,000             100%               $3.21          6/30/04        $35,600       $78,400

</TABLE>

Aggregated  option  exercises  in last  fiscal  year and fiscal  year end option
values

     The following table sets forth information  concerning the number and value
of options held at October 31,  1999,  by the  individuals  named in the Summary
Compensation  Table.  There were no options or SARs exercised during fiscal 1999
and no SARs were held at  year-end.  The fiscal  year-end  values are based on a
price of $4.313, the reported closing price of common stock on October 29, 1999.
<TABLE>


                                              Number of securities                     Value of unexercised
                                            underlying unexercised                     in-the-money options
                                              options at FY-end (#)                       FY-end ($)  (1)
                                   ----------------------------------------    -----------------------------------
<S>                                    <C>                         <C>              <C>                <C>
Name                                Exercisable               Unexercisable    Exercisable          Unexercisable
- -----------------------            ------------             ---------------    ------------         --------------
W. Hardee McAlhaney                  125,000                       --            $326,765                --

Newton C. Kindlund                      --                         --               --                   --
- -----------------------------------------------------------------------------------------------------------------
</TABLE>

Discretionary and incentive bonuses

     The board of  directors  awards  discretionary  cash  bonuses to  executive
officers and other  employees  each year.  Bonuses have been paid under  various
informal  arrangements that have provided for the payment of stipulated  amounts
to some  executive  officers  ratably  during the fiscal year,  fiscal  year-end
bonuses to some executive officers and to marketing and sales support personnel.

     Holiday has  established an incentive  bonus program for its employees with
bonuses  generally paid monthly or annually.  Bonuses are primarily based on net
pre-tax  profits from the various profit centers within each  dealership and are
contingent upon continued employment with Holiday.

                                       30
<PAGE>

Directors fees

     Directors who are not salaried  employees of Holiday receive $500 for their
attendance at each meeting of the board of directors and the annual shareholders
meeting and $175 for their attendance at each committee  meeting.  The directors
are  reimbursed  for  their  travel,  lodging  and food  expense  incurred  when
attending  these  meetings if the  meetings  are held in a location in excess of
twenty five (25) miles from Holiday's  principal place of business of Holiday in
Orlando,  Florida.  Directors are also reimbursed for their travel,  lodging and
food expenses  incurred when traveling on behalf of Holiday when requested to do
so by an officer of Holiday or by the board of directors.

Directors' options

     Each  outside  director  serving on the board as of  February  20, 1993 was
granted an option  for 10,000  shares of common  stock of  Holiday,  exercisable
after February 20, 1995.  The exercise  price was $1.81 per share,  the price of
Holiday's  common  stock at the time of the grant.  A total of five (5)  options
were granted, one to each of five directors (total of 50,000 shares).

     In May 1999,  the board of  directors  approved  the  grant of  options  to
purchase  10,000  shares to each of the seven  directors  who had  served on the
board of directors for at least three years.  These proposed grants were made in
consideration of the substantial work the directors had performed for Holiday in
prior  years.  The  exercise  price for the options was the fair market value of
Holiday's  common  stock on May 21, 1999 or $3.44.  The options  have a ten-year
term and are not exercisable until May 17, 2000.

Consulting agreements

     In June 1999,  following the Kindlund's sale of substantially  all of their
Holiday common stock and resignation  from their  management roles with Holiday,
each of Joanne and Newton  Kindlund  entered  into a consulting  agreement  with
Holiday.  The  purposes  for these  agreements  were to  provide  for the smooth
transition of our  management  and support  Holiday's  current  acquisition  and
expansion  efforts.  As  consideration  for the Kindlund's  continued  services,
Holiday's  board approved the grant to each of Joanne and Newton  Kindlund of an
option to purchase  40,000  shares of common stock.  The exercise  price for the
options was the fair market value of Holiday's common stock on June 22, 1999, or
$3.21. The options have a five-year term.

Employee benefit plans

     Holiday  maintains a tax  qualified,  profit  sharing  and 401(k)  employee
investment  plan.  All  employees who have attained 21 years of age and complete
one year of service are eligible to participate in the plan.  Plan  participants
must complete at least two (2) years of service to begin partial  vesting,  with
total vesting  occurring when a plan participant has completed five and one half
(5-1/2) years of service to Holiday.  Normal retirement age under the retirement
plan is 65 years. The plans fiscal year ends November 31 each year.

     In  fiscal  1999,  there  were no  contributions  made to the  plan for the
benefit  of  140  plan  participants.  Annual  contributions  are  made  at  the
discretion of the board of directors,  which typically occurs at the first board
meeting  following  the end of the fiscal  year.  In fiscal  1998,  $98,427  was
contributed to the plan for the benefit of 115 plan participants.

                                       31
<PAGE>

     Prudential Bank and Trust Company (One Ravinia Drive,  Ste. 1000,  Atlanta,
GA 30346, 770-551-6700), is the plan trustee. Holiday is the plan administrator.

     The plan document provides for contributions at the discretion of the board
of directors,  to be allocated to each plan participant in an amount not greater
than 10% of each participant's compensation,  subject to the annual contribution
limitation  of the  top-heavy  rules.  Under the plan,  compensation  is broadly
defined to include wages, salaries,  bonuses, overtime and commissions.  Amounts
contributed  to the plan by  Holiday  for the 1999,  1998 and 1997 plan years on
behalf of the named  individuals  are  included  in the  Executive  Compensation
Table, of this report are included in said table.

1987 incentive stock option plan

     In August 1987,  the board of directors  adopted the 1987  incentive  stock
option plan which  provides  that Holiday may grant to officers  and  managerial
employees of Holiday and its subsidiaries  incentive stock options.  The purpose
of the plan is to provide  Holiday  with a means of  attracting,  retaining  and
increasing the incentive of officers and  managerial  employees by offering them
the opportunity to invest in, or increase their investment in, Holiday.  Options
under the plan are designed to qualify under  Section 422 of the Code.  The plan
terminated in August 1997.

     The plan is  administered  by the  compensation  advisory  committee of the
board of  directors  which was  entitled  to grant  options to purchase up to an
aggregate  of 280,000  shares of common  stock.  The option  exercise  price was
required to be at least 100% of the fair market  value per share of common stock
on the  date of  grant.  The  options  are  exercisable,  as  determined  by the
committee,  over a period of time,  but not more than ten years from the date of
grant.  Any option  granted  to an  employee  lapses  following  termination  of
employment;  provided,  however,  that  in  the  discretion  of  the  committee,
employees  have up to three (3) months  following  termination  of employment to
exercise  options.  In  addition,   upon  the  employee's  permanent  and  total
disability, any option granted to the employee may be exercised within 12 months
following termination of employment because of disability. The plan provides for
certain anti-dilution adjustments upon the occurrence of certain events.

     Five separate options for 25,000 shares each were granted under the plan to
W.  Hardee  McAlhaney,  president,  chief  executive  officer  and a director of
Holiday.  The options were  approved by the board of directors on the  following
dates and at the following option exercise prices:

           DATE                       SHARES            EXERCISE PRICE
       ----------------            ------------        ----------------
        May 23, 1994                  25,000                 $1.819
        February 20, 1993             25,000                 $1.813
        March 24, 1992                25,000                 $1.375
        November 17, 1990             25,000                 $1.625
        May 14, 1990                  25,000                 $2.500
                                   ------------
                                     125,000
Bonus stock

     In September 1987, Holiday issued 250,000 shares of common stock to various
individuals including officers,  directors and employees of Holiday for services
rendered.  These  shares have certain  restrictions  and  forfeiture  provisions
attached to them.  Since  September 1987, a number of recipients of those shares
have terminated their  employment with Holiday,  resulting in their bonus shares
being forfeited to Holiday. After September 1987, Holiday made additional awards
of bonus  shares to  employees;  however,  no  shares  in excess of the  initial
250,000 shares have been issued,  since forfeited shares equaled or exceeded the


                                       32
<PAGE>

number  of bonus  shares  subsequently  issued.  Beginning  with the year  ended
November  31,  1987,  and over a period of two to five  years the value of these
shares were  charged  against  earnings of  Holiday.  Holiday  valued the shares
initially issued at 50% of the initial public offering price of the common stock
or $1.25.  Shares issued subsequent to September 1987 were valued at 100% of the
market value on the day of issue.

     The amount of shares  awarded and fair market value  assigned to the shares
for the last three fiscal years are as follows:

                             Bonus Stock
- --------------------------------------------------------------------------------
                                                   Fair Market Value at time of
  Fiscal Year          Number Shares Awarded                  Award
- --------------      ---------------------------- -------------------------------
     1999                      --                              --
     1998                      --                              --
     1997                    5,000                          $11,250

     The bonus  stock  awards  listed  above  require  a  two-year  vesting  and
employment  period.  As of October 31,  1999,  218,700  shares had been  granted
pursuant to the plan.

Compensation committee interlocks and insider participation

     Holiday's  compensation  advisory committee  consisted of Messrs. W. Hardee
McAlhaney,  James P.  Williams and Roy W. Parker  until June 30,  1999.  Messrs.
Williams  and Parker  resigned as  directors  on June 30,  1999.  Mr.  McAlhaney
resigned  as a  committee  member on August 20,  1999,  and Michael S. Riley was
appointed  to the  committee  on that  date.  On  August  20,  1999,  Ronald  G.
Huneycutt,  the Secretary and a director  appointee,  and Patrick R. McNair, the
chief  financial  officer,  were also  appointed  as ex  officio  members of the
committee. Mr. McAlhaney is the president and chief executive officer of Holiday
and Mr. Riley is the chairman of the board.


                        SOLICITATION EXPENSES AND MANNER

     All expenses in connection  with the  solicitation of proxies will be borne
by Holiday.  In addition to the use of the mails,  solicitations  may be made by
regular  employees of Holiday,  by  telephone,  telegraph  or personal  contact,
without additional compensation.

                              SHAREHOLDER PROPOSALS

     Holiday anticipates holding an annual meeting in March 2000. In order to be
considered for inclusion in the proxy  materials to be distributed in connection
with the next  annual  meeting of  shareholders  of  Holiday,  under Rule 14a-8,
shareholder  proposals  for such  meeting  must be submitted to Holiday no later
than October 31, 1999. If the reincorporation  proposals are approved, notice of
shareholder  proposals  submitted  outside the  provisions of Rule 14a-8 will be
considered untimely if they are not submitted by December 17, 1999.



                                       33
<PAGE>

                                  OTHER MATTERS

     So far as now known, there is no business other than that described in this
proxy  statement to be presented for action by the  shareholders at the meeting,
but it is  intended  that the proxies  will be voted upon any other  matters and
proposals that may legally come before the meeting or any  adjournment  thereof,
in accordance with the discretion of the persons named in the proxies.

                                     By Order of the Board of Directors of
                                     HOLIDAY RV SUPERSTORES, INCORPORATED


                                     By:
                                        ----------------------------------
                                             Ronald G. Huneycutt
                                             Secretary

November __, 1999


                                       34
<PAGE>

                                   APPENDIX A
                          AGREEMENT AND PLAN OF MERGER

     This AGREEMENT AND PLAN MERGER (the "Agreement"),  dated as of November __,
1999, is entered into by and between  Holiday RV  Superstores,  Incorporated,  a
Florida  corporation  ("Holiday  Florida") and Holiday RV  Superstores,  Inc., a
Delaware corporation ("Holiday-Delaware").

                                   WITNESSETH:

     WHEREAS, Holiday Florida is a corporation duly organized and existing under
the laws of the State of Florida;

     WHEREAS,  the respective Boards of Directors of Holiday Florida and Holiday
Delaware have  determined that it is advisable and in the best interests of each
of such  corporations  that Holiday Florida merge with and into Holiday Delaware
(the  "Merger")  upon the terms and subject to the  conditions set forth in this
Agreement for the purpose of effecting the change of the state of  incorporation
of Holiday Florida from Florida to Delaware;

     WHEREAS,  the respective Boards of Directors of Holiday Florida and Holiday
Delaware have, by resolutions duly adopted, approved this Agreement,  subject to
the  approval  of the  shareholders  of each of  Holiday  Delaware  and  Holiday
Florida; and

     WHEREAS,  this  Agreement is intended as a tax free plan of  reorganization
within the meaning of Section 368 of the Internal Revenue Code.

     NOW, THEREFORE, in consideration of the mutual agreements and covenants set
forth herein, Holiday Florida and Holiday Delaware hereby agree as follows:

         1.  MERGER.  Holiday  Florida  shall be  merged  with and into  Holiday
Delaware and Holiday  Delaware shall be the surviving  corporation  (hereinafter
sometimes referred to as the "Surviving  Corporation").  The Merger shall become
effective  upon the date and time  when  this  Agreement  is made  effective  in
accordance with applicable law (the "Effective Time").

          2.  GOVERNING  DOCUMENTS;   EXECUTIVE  OFFICERS  AND  DIRECTORS.   The
Certificate of Incorporation of Holiday  Delaware,  from and after the Effective
Time,  shall be the Certificate of  Incorporation  of the Surviving  Corporation
without  change or amendment  until  thereafter  amended in accordance  with the
provisions  thereof and applicable laws. The Bylaws of Holiday Delaware from and
after the  Effective  Time,  shall be the  Bylaws of the  Surviving  Corporation
without  change or amendment  until  thereafter  amended in accordance  with the
provisions  thereof,  or the  Certificate  of  Incorporation  of  the  Surviving
Corporation and applicable laws. The executive  officers,  directors and members
of committees of the Board of Directors of Holiday Florida,  as of the Effective
Time, shall become the executive  officers,  directors and members of committees
of the  Board of  Directors  of the  Surviving  Corporation,  from and after the
Effective  Time,  until their  respective  successors have been duly elected and
qualify, unless they earlier die, resign or are removed.

         3. SUCCESSION.  At the Effective Time, the separate corporate existence
of Holiday  Florida  shall cease,  and Holiday  Delaware  shall  possess all the
rights,  privileges,  powers and  franchises  of a public and private  nature of
Holiday Florida;  and all property,  real, personal and mixed, and all debts due
to Holiday Florida on whatever  account,  as well as for share  subscriptions as
all other things in action belonging to Holiday Florida,  shall be vested in the
Surviving  Corporation;  and  all  property,  rights,  privileges,   powers  and

                                      A-1

<PAGE>

franchises,  and all and every interest  shall be thereafter as effectually  the
property of the Surviving  Corporation as they were of Holiday Florida,  and the
title to any real estate  vested by deed or otherwise in Holiday  Florida  shall
not revert or be in any way impaired by reason of the Merger;  but all rights of
creditors and all liens upon any property of Holiday  Florida shall be preserved
unimpaired,  and all debts,  liabilities  and duties of  Holiday  Florida  shall
thenceforth  attach to the Surviving  Corporation and may be enforced against it
to the same extent as if such debts, liabilities and duties had been incurred or
contracted by it. All corporate acts, plans, policies, agreements, arrangements,
approvals  and  authorizations  of Holiday  Florida its  shareholders,  Board of
Directors  and  committees  thereof,  officers  and agents  which were valid and
effective  immediately  prior to the  Effective  Time,  shall  be taken  for all
purposes as the acts, plans, policies, agreements,  approvals and authorizations
of the Surviving  Corporation  and shall be as effective and binding  thereon as
the same were with  respect  to Holiday  Florida.  The  employees  and agents of
Holiday  Florida  shall  become  the  employees  and  agents  of  the  Surviving
Corporation  and continue to be entitled to the same rights and  benefits  which
they enjoyed as employees and agents of Holiday Florida. The requirements of any
plans or  agreements  of Holiday  Florida  involving the issuance or purchase by
Holiday Florida of certain shares of its capital stock shall be satisfied by the
issuance or purchase of a like number of shares of the Surviving Corporation.

         4. FURTHER  ASSURANCES.  From time to time, as and when required by the
Surviving  Corporation or by its successors or assigns,  there shall be executed
and delivered on behalf of Holiday Florida such deeds and other instruments, and
there  shall be taken or  caused  to be taken by it all such  further  and other
action,  as shall  be  appropriate,  advisable  or  necessary  in order to vest,
perfect or confirm,  of record or otherwise,  in the Surviving  Corporation  the
title to and possession of all property,  interests, assets, rights, privileges,
immunities,  powers,  franchises and authority of Holiday Florida, and otherwise
to carry out the purposes of this  Agreement,  and the officers and directors of
the  Surviving  Corporation  are fully  authorized  in the name and on behalf of
Holiday Florida or otherwise, to take any and all such action and to execute and
deliver any and all such deeds and other instruments.

         5. CONVERSION OF SHARES. At the Effective Time, by virtue of the Merger
and without any action on the part of the holder thereof:

                  (a) each share of the common  stock,  par value $.01 per share
         (the "Holiday  Florida  Common Stock") of Holiday  Florida  outstanding
         immediately  prior to the Effective Time shall be changed and converted
         into and  shall be one  fully  paid and  nonassessable  share of common
         stock,  par value $.01 per share (the "Holiday  Delaware Common Stock")
         of  Holiday  Delaware  and no  fractional  shares  shall be issued  and
         fractions  of  half or more  shall  be  rounded  to a whole  share  and
         fractions of less than half shall be disregarded,  such that the issued
         and outstanding  capital stock of Holiday  Delaware  resulting from the
         conversion of the capital  stock of Holiday  Florida upon the Effective
         Time  shall be equal to the  number of  shares of Common  Stock at that
         time; and

                  (b) As of the Effective Time,  Holiday Delaware hereby assumes
         all  obligations  under any and all employee  benefit  plans of Holiday
         Florida  in effect as of the  Effective  Time or with  respect to which
         employee rights or accrued benefits are outstanding as of the Effective
         Time and shall continue the stock option plans of Holiday Florida. Each
         outstanding and unexercised option, warrant or other right to purchase,
         or security  convertible into Holiday Florida Common Stock shall become
         an option, warrant or right to purchase, or a security convertible into
         the Surviving  Corporation's  Common Stock on the basis of one share of
         the  Surviving  Corporation's  Common  Stock for each  share of Holiday
         Florida Common Stock issuable  pursuant to any such option,  warrant or
         stock  purchase right or  convertible  security,  on the same terms and
         conditions  and at an exercise or  conversion  price per share equal to
         the  exercise  or  conversion  price per share  applicable  to any such
         Holiday  Florida  option,   warrant,  stock  purchase  right  or  other
         convertible  security at the Effective  Time. A number of shares of the

                                      A-2

<PAGE>

         Surviving  Corporation's  Common  Stock shall be reserved  for issuance
         upon the  exercise  of options,  warrants,  stock  purchase  rights and
         convertible securities equal to the number of shares of Holiday Florida
         Common Stock so reserved immediately prior to the Effective Time.

                  (c) The  shares of Holiday  Delaware  Common  Stock  presently
         issued and outstanding in the name of Holiday Florida shall be canceled
         and retired and resume the status of authorized and unissued  shares of
         Holiday Delaware Common Stock, and no shares of Holiday Delaware Common
         Stock or other securities of Holiday Florida shall be issued in respect
         thereof.

         6. STOCK  CERTIFICATES.  As of and after the Effective Time, all of the
outstanding  certificates  which,  immediately  prior  to  the  Effective  Time,
represented  shares of  Holiday  Florida  Common  Stock  shall be deemed for all
purposes to evidence ownership of, and to represent,  shares of Holiday Delaware
Common  Stock into which the shares of Holiday  Florida  Common  Stock  formerly
represented by such  certificates,  have been converted as herein provided.  The
registered  owner on the books and records of the Surviving  Corporation  or its
transfer agents of any such  outstanding  stock  certificate  shall,  until such
certificate shall have been surrendered for transfer or otherwise  accounted for
to the Surviving  Corporation  or its transfer  agents,  have and be entitled to
exercise  any voting  and other  rights  with  respect  to,  and to receive  any
dividends and other  distributions  upon, the shares of Holiday  Delaware Common
Stock evidenced by such outstanding certificate as above provided.

         7.  SHAREHOLDER  APPROVAL.  This Agreement has been approved by Holiday
Florida under Section  607.1103 of the Florida  Business  Corporation Act by the
shareholders  representing in excess of 50% of the issued and outstanding voting
securities of Holiday Florida entitled to vote on this Agreement. This Agreement
has  been  approved  by  Holiday  Delaware  under  Section  253 of  the  General
Corporation  Law of the State of Delaware.  The signature of Holiday  Florida on
this  Agreement  shall  constitute  its written  consent as sole  shareholder of
Holiday Delaware, to this Agreement and the Merger.

         8.  AMENDMENT.  To the full extent  permitted by  applicable  law, this
Agreement may be amended,  modified or supplemented by written  agreement of the
parties  hereto,  either  before or after  approval of the  shareholders  of the
constituent  corporations  and at any time  prior  to the  Effective  Time  with
respect to any of the terms contained herein.

         9. ABANDONMENT. At any time prior to the Effective Time, this Agreement
may be terminated  and the Merger may be abandoned by the Boards of Directors of
Holiday Florida or Holiday Delaware,  notwithstanding approval of this Agreement
by the  shareholders  of  Holiday  Delaware  or by the  shareholders  of Holiday
Florida,  or both,  if, in the opinion of either of the Boards of  Directors  of
Holiday Florida or Holiday Delaware, circumstances arise which in the opinion of
such Boards of Directors, make the Merger for any reason inadvisable.

         10.  COUNTERPARTS.  In order to facilitate  the filing and recording of
this Agreement,  the same may be executed in two or more  counterparts,  each of
which shall be deemed to be an original and the same agreement.

         11. FLORIDA APPOINTMENT.  Holiday Delaware hereby agrees that it may be
served with process in the State of Florida in any action or special  proceeding
for  enforcement  of any liability or  obligation of Holiday  Florida or Holiday
Delaware  arising from the Merger.  Holiday  Delaware  appoints the Secretary of
State of the State of Florida  as its agent to accept  service of process in any
such suit or other  proceeding and a copy of such process shall be mailed by the
Secretary of State of Florida to Holiday  Delaware at 7851  Greenbriar  Parkway,
Orlando, Florida 32819.

                                      A-3
<PAGE>


         12.  GOVERNING LAW.  This Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware.

         IN WITNESS  WHEREOF,  Holiday Florida and Holiday  Delaware have caused
this  Agreement  to be  executed  and  delivered  at  Orlando,  Florida by their
respective duly authorized officers as of the date first above written.

                                    HOLIDAY RV SUPERSTORES, INCORPORATED
                                    a Florida corporation


                                    By:____________________________________
                                            Michael S.  Riley
                                            Chairman


                                    HOLIDAY RV SUPERSTORES, INC.,
                                    a Delaware corporation


                                    By:____________________________________
                                             Michael S.  Riley
                                             Chairman

                                      A-4
<PAGE>

                                   APPENDIX B

                          CERTIFICATE OF INCORPORATION

                                       OF

                          HOLIDAY RV SUPERSTORES, INC.


     The  undersigned,  for the purpose of  organizing a  corporation  under the
General Corporation Law of the State of Delaware,

DOES HEREBY CERTIFY:

     FIRST: The name of the corporation is: Holiday RV Superstores, Inc.

     SECOND:  The address of the  registered  office of the  Corporation  in the
State of Delaware shall be at  Corporation  Service  Company,  1013 Centre Road,
City of Wilmington,  County of New Castle,  Delaware 19805. The name and address
of the  Corporation's  registered  agent in the State of Delaware is Corporation
Service  Company,  1013 Centre Road,  City of Wilmington,  County of New Castle,
Delaware 19805.

     THIRD:  The  purpose of the  Corporation  is to engage in any lawful act or
activity for which  corporations  may now or  hereafter  be organized  under the
General Corporation Law of the State of Delaware.

     FOURTH:

     1. The total  number of shares of stock  which the  Corporation  shall have
authority to issue is Twenty-Five  Million  (25,000,000)  shares,  consisting of
Twenty-Three  Million  (23,000,000)  shares of Common Stock,  par value $.01 per
share (the  "Common  Stock"),  and Two Million  (2,000,000)  shares of Preferred
Stock, par value $.01 per share (the "Preferred Stock").

     2. Shares of Preferred Stock may be issued from time to time in one or more
series as may be  established  from time to time by  resolution  of the Board of
Directors of the Corporation  (the "Board of  Directors"),  each of which series
shall consist of such number of shares and have such distinctive  designation or
title as shall be fixed by  resolution  of the Board of  Directors  prior to the
issuance of any shares of such  series.  Each such class or series of  Preferred
Stock shall have such voting powers,  full or limited,  or no voting powers, and
such preferences and relative,  participating,  optional or other special rights
and such qualifications, limitations or restrictions thereof, as shall be stated
in such resolution of the Board of Directors  providing for the issuance of such
series of  Preferred  Stock.  The Board of Directors  is further  authorized  to
increase or decrease (but not below the number of shares of such class or series
then  outstanding) the number of shares of any series subsequent to the issuance
of shares of that series.

     FIFTH:  In  furtherance  and not in limitation  of the powers  conferred by
statute and subject to Article Sixth hereof, the Board of Directors is expressly
authorized to adopt, repeal,  rescind,  alter or amend in any respect the Bylaws
of the Corporation (the "Bylaws").

     SIXTH:  Notwithstanding  Article Fifth  hereof,  the Bylaws may be adopted,
rescinded,  altered  or  amended  in  any  respect  by the  stockholders  of the

                                      B-1

<PAGE>

Corporation,  but only by the affirmative vote of the holders of not less than a
majority  of the  voting  power  of  all  outstanding  shares  of  voting  stock
regardless of class and voting together as a single voting class.

     SEVENTH:  The business and affairs of the  Corporation  shall be managed by
and under the  direction of the Board of  Directors.  Except as may otherwise be
provided  pursuant  to Section 2 of Article  Fourth  hereof in  connection  with
rights to elect additional directors under specified  circumstances which may be
granted to the holders of any series of  Preferred  Stock,  the exact  number of
directors of the Corporation shall be determined from time to time by a Bylaw or
amendment  thereto provided that the number of directors shall not be reduced to
less than three (3),  except that there need be only as many  directors as there
are stockholders in the event that the outstanding  shares are held of record by
fewer than three (3) stockholders. Elections of directors need not be by written
ballot unless the Bylaws of the Corporation shall so provide.

     EIGHTH:

     1. The directors, other than those who may be elected pursuant to Section 2
of Article  Fourth  hereof in  connection  with rights to elect such  additional
directors under specified  circumstances  which may be granted to the holders of
any series of Preferred Stock,  shall be classified with respect to the time for
which they severally  hold office into three classes,  as nearly equal in number
as possible,  and  designated as Class I, Class II and Class III,  commencing at
the first  annual  meeting  of  stockholders  after the  effective  date of this
Certificate  of  Incorporation   under  Section  103  of  the  Delaware  General
Corporation  Law  (hereinafter,   the  "First  Meeting").  The  directors  first
appointed to Class I at the First  Meeting shall hold office for a term expiring
at the  annual  meeting  of the  stockholders  immediately  following  the First
Meeting;  the directors first appointed to Class II shall hold office for a term
expiring at the second annual  meeting of the  stockholders  following the First
Meeting;  and the directors first appointed to Class III shall hold office for a
term  expiring at the third annual  meeting of the  stockholders  following  the
First  Meeting.  Members of each class shall hold office until their  successors
are elected and qualified or until such member's death,  resignation or removal.
Thereafter,  at  each  succeeding  annual  meeting  of the  stockholders  of the
Corporation, the successors of the class of directors whose term expires at that
meeting  shall be  elected  to hold  office  for a term  expiring  at the annual
meeting  of  stockholders  held in the third  year  following  the year of their
election,  and until their  successors  are elected and qualified or until their
death, resignation or removal.  Notwithstanding the foregoing, if at the time of
any annual meeting of stockholders,  the Corporation is prohibited by applicable
law from having a classified  Board of Directors,  all of the directors shall be
elected at such annual  meeting for a one year term only.  If at the time of any
subsequent   annual  meeting  of  stockholders  the  Corporation  is  no  longer
prohibited by applicable  law from having a classified  Board of Directors,  the
Board of  Directors  shall  again be  classified  in  accordance  with the first
sentence of this  paragraph,  and at such  annual  meeting  directors  initially
elected  shall be elected  to serve in either  Class I, Class II or Class III to
hold office for a term expiring at the first,  second or third succeeding annual
meeting of the stockholders,  respectively;  thereafter successors to each Class
shall be elected in the accordance  with the fourth  sentence of this paragraph.
No decrease in the authorized  number of directors shall shorten the term of any
incumbent director;  and additional directors,  elected pursuant to Section 2 of
Article  Fourth  hereof  in  connection  with  rights to elect  such  additional
directors under specified  circumstances  which may be granted to the holders of
any series of  Preferred  Stock,  shall not be included in any class,  but shall
serve  for such term or terms  and  pursuant  to such  other  provisions  as are
specified in the resolution of the Board of Directors establishing such series.

     2. Any stockholder proposals and nominations for the election of a director
by  a  stockholder  shall  be  delivered  to  the  Corporate  Secretary  of  the
Corporation no less than ninety (90) days nor more than one hundred twenty (120)
days in advance of the first  anniversary  of the  Corporation's  annual meeting

                                      B-2
<PAGE>

held in the prior year,  provided,  however,  in the event the Corporation shall
not have had an annual meeting in the prior year, such notice shall be delivered
no less than  ninety (90) days nor more than one  hundred  twenty  (120) days in
advance of May 15th of the  current  year.  Such  stockholder  nominations  must
contain  (a) as to each  person whom the  stockholder  proposes to nominate  for
election or re-election as a director at the annual meeting:  (w) the name, age,
business  address  and  residence  address  of the  proposed  nominee,  (x)  the
principal  occupation or employment or the proposed  nominee,  (y) the class and
number of shares of  capital  stock of the  Corporation  which are  beneficially
owned by the proposed  nominee,  and (z) any other  information  relating to the
proposed nominee that is required to be disclosed in  solicitations  for proxies
for election of directors  pursuant to Section 14(a) of the Securities  Exchange
Act of 1934, as amended; and (b) as to the stockholder giving notice of nominees
for  election  at the annual  meeting,  (x) the name and  record  address of the
stockholder,  and (y) the class and  number  of shares of  capital  stock of the
Corporation which are beneficially owned by the stockholder.

     NINTH: Except as may otherwise be provided pursuant to Section 2 of Article
Fourth  hereof in connection  with rights to elect  additional  directors  under
specified  circumstances  which may be granted  to the  holders of any series of
Preferred Stock, newly created directorships  resulting from any increase in the
number of directors,  or any vacancies on the Board of Directors  resulting from
death,  resignation,  removal  or other  causes,  shall be filled  solely by the
affirmative vote of a majority of the remaining  directors then in office,  even
though less than a quorum of the Board of  Directors.  Any  director  elected in
accordance  with the preceding  sentence  shall hold office for the remainder of
the full  term of the  class of  directors  in which  the new  directorship  was
created or the vacancy  occurred and until such director's  successor shall have
been  elected and  qualified  or until such  director's  death,  resignation  or
removal, whichever first occurs.

     TENTH:  Except  for such  additional  directors  as may be  elected  by the
holders  of  any  series  of  Preferred  Stock  pursuant  to the  terms  thereof
established by a resolution of the Board of Directors pursuant to Article Fourth
hereof,  any director may be removed from office with or without  cause and only
by the affirmative  vote of the holders of not less than 50% of the voting power
of all  outstanding  shares of voting stock entitled to vote in connection  with
the  election  of such  director  regardless  of class and voting  together as a
single voting class.

     ELEVENTH: Meetings of stockholders of the Corporation may be held within or
without  the State of  Delaware,  as the  Bylaws may  provide.  The books of the
Corporation may be kept (subject to any provision of applicable law) outside the
State of Delaware at such place or places as may be designated from time to time
by the Board of Directors or in the Bylaws.

     TWELFTH:  For the purposes of this Certificate of Incorporation,  the terms
"affiliate," "associate," "control," "interested stockholder," "owner," "person"
and "voting  stock" shall have the  meanings set forth in Section  203(c) of the
Delaware General Corporation Law.

     THIRTEENTH:  The  provisions  set forth in this Article  Thirteenth  and in
Articles Fourth, Fifth, Sixth, Seventh, Eighth, Ninth, Tenth and Eleventh hereof
may not be repealed,  rescinded, altered or amended in any respect, and no other
provision  or  provisions  may be adopted  which  impair(s)  in any  respect the
operation or effect of any such provision, except by the affirmative vote of the
holders of a majority of the voting  power of all  outstanding  shares of voting
stock  regardless of class and voting  together as a single  voting class,  and,
where such action is proposed by an interested  stockholder  or by any associate
or affiliate of an interested  stockholder,  the affirmative vote of the holders
of a majority of the voting  power of all  outstanding  shares of voting  stock,
regardless  of class and voting  together as a single  class,  other than shares
held by the interested stockholder which proposed (or the affiliate or associate
of which proposed) such action, or any affiliate or associate of such interested
stockholder.

                                      B-3

<PAGE>

     FOURTEENTH:  The Corporation reserves the right to adopt, repeal,  rescind,
alter or amend in any respect any provision contained in this Certificate in the
manner now or hereafter  prescribed by applicable law, and all rights  conferred
on stockholders herein are granted subject to this reservation.  Notwithstanding
the preceding  sentence,  the  provisions set forth in Articles  Fourth,  Fifth,
Sixth,  Seventh,  Eighth,  Ninth,  Tenth,  Eleventh  and  Thirteenth  may not be
repealed,  rescinded,  altered or amended in any respect, and no other provision
or  provisions  may be adopted  which  impair(s) in any respect the operation or
effect of any such  provision,  unless such action is approved as  specified  in
Article Thirteenth hereof.

     FIFTEENTH:   No  director  of  the  Corporation  shall  be  liable  to  the
Corporation  or its  stockholders  for monetary  damages for breach of fiduciary
duty as a director,  except for liability  (a) for any breach of the  director's
duty  of  loyalty  to the  Corporation  or its  stockholders,  (b)  for  acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation of law, (c) under Section 174 of the Delaware General Corporation Law,
or (d) for any transaction from which the director derived an improper  personal
benefit.  If the  Delaware  General  Corporation  Law  hereafter  is  amended to
authorize the further  elimination  or limitation of the liability of directors,
then  the  liability  of a  director  of the  Corporation,  in  addition  to the
limitation  on  personal  liability  provided  herein,  shall be  limited to the
fullest extent permitted by the amended  Delaware  General  Corporation Law. Any
repeal or  modification  of this Section by the  stockholders of the Corporation
shall be prospective  only and shall not adversely  affect any limitation on the
personal liability of a director of the Corporation existing at the time of such
repeal or modification.

     SIXTEENTH:  No contract or other  transaction of the  Corporation  with any
other person,  firm or corporation,  or in which this corporation is interested,
shall be  affected or  invalidated  by: (a) the fact that any one or more of the
directors or officers of the  Corporation  is  interested in or is a director or
officer of such other firm or corporation; or, (b) the fact that any director or
officer of the Corporation,  individually or jointly with others, may be a party
to or may be  interested  in any such  contract or  transaction,  so long as the
contract or transaction is authorized,  approved or ratified at a meeting of the
Board of  Directors by  sufficient  vote  thereon by  directors  not  interested
therein,  to which such fact of relationship or interest has been disclosed,  or
the  contract or  transaction  has been  approved or ratified by vote or written
consent of the stockholders  entitled to vote, to whom such fact of relationship
or interest has been  disclosed,  or so long as the contract or  transaction  is
fair and reasonable to the Corporation. Each person who may become a director or
officer of the  Corporation  is hereby  relieved from any  liability  that might
otherwise  arise by  reason  of his  contracting  with the  Corporation  for the
benefit  of  himself  or any firm or  corporation  in which he may in any way be
interested.

     SEVENTEENTH:  The name and mailing  address of the  incorporator is Sherrie
Smith, 800 Anacapa Street, Santa Barbara, California 93101.

     WITNESS my signature this 19th day of October 1999.

                                           /s/  Sherrie Smith
                                           ------------------------------------
                                                Sherrie Smith
                                                Incorporator



                                      B-4
<PAGE>

                                    APPENDIX C

                                     BYLAWS
                                       OF
                          HOLIDAY RV SUPERSTORES, INC.
                            (A DELAWARE CORPORATION)

     The  following are the Bylaws of HOLIDAY RV  SUPERSTORES,  INC., a Delaware
corporation (the "Corporation"), effective as of January 7, 2000, after approval
by the Corporation's Board of Directors and stockholders:

                                    ARTICLE I

                                     OFFICES

     SECTION 1.01. PRINCIPAL EXECUTIVE OFFICE. The principal executive office of
the Corporation shall be located at 7851 Greenbriar  Parkway,  Orlando,  Florida
32819.  The Board of Directors of the Corporation (the "Board of Directors") may
change the location of said principal executive office.

     SECTION 1.02.  OTHER OFFICES.  The  Corporation  may also have an office or
offices at such other  place or places,  either  within or without  the State of
Delaware,  as the Board of Directors  may from time to time  determine or as the
business of the Corporation may require.

                                   ARTICLE II

                            MEETINGS OF STOCKHOLDERS

     SECTION 2.01.  ANNUAL  MEETINGS.  The annual meeting of stockholders of the
Corporation  shall be held at a date and at such time as the Board of  Directors
shall  determine.  At each annual meeting of  stockholders,  directors  shall be
elected in accordance  with the  provisions of Section 3.03 hereof and any other
proper business may be transacted.

     SECTION 2.02.  SPECIAL  MEETINGS.  Special meetings of stockholders for any
purpose  or  purposes  may be called at any time by a  majority  of the Board of
Directors, by the Chairman of the Board, the President or by holders of not less
than ten percent (10%) of the voting power of all  outstanding  shares of voting
stock regardless of class and voting together as a single voting class. The term
"voting  stock" as used in these  Bylaws  shall  have the  meaning  set forth in
Section 203(c) of the Delaware General Corporation Law. Special meetings may not
be called by any other person or persons.  Each special meeting shall be held at
such date and time as is requested by the person or persons calling the meeting,
within the limits fixed by law.

     SECTION  2.03.  PLACE OF  MEETINGS.  Each  annual  or  special  meeting  of
stockholders shall be held at such location as may be determined by the Board of
Directors  or,  if no  such  determination  is  made,  at such  place  as may be
determined by the Chairman of the Board.  If no location is so  determined,  any
annual or special meeting shall be held at the principal executive office of the
Corporation.

     SECTION 2.04. NOTICE OF MEETINGS.  Written notice of each annual or special
meeting of stockholders  stating the date and time when, and the place where, it
is to be held shall be delivered  either  personally or by mail to  stockholders
entitled to vote at such meeting not less than ten (10) nor more than sixty (60)
days  before the date of the  meeting.  The  purpose or  purposes  for which the
meeting is called may, in the case of an annual meeting,  and shall, in the case

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of a special meeting,  also be stated. If mailed,  such notice shall be directed
to a  stockholder  at his  address as it shall  appear on the stock books of the
Corporation,  unless he shall have filed with the Secretary of the Corporation a
written  request that notices  intended for him be mailed to some other address,
in which case such  notice  shall be mailed to the  address  designated  in such
request.

     SECTION  2.05.  CONDUCT OF  MEETINGS.  All annual and  special  meetings of
stockholders  shall be conducted in accordance with such rules and procedures as
the Board of Directors may determine  subject to the  requirements of applicable
law and,  as to  matters  not  governed  by such  rules and  procedures,  as the
chairman of such meeting shall determine.  The chairman of any annual or special
meeting of stockholders shall be the Chairman of the Board. The Secretary, or in
the absence of the Secretary,  a person designated by the Chairman of the Board,
shall act as secretary of the meeting.

     SECTION 2.06.  QUORUM.  At any meeting of stockholders of the  Corporation,
the presence,  in person or by proxy,  of the holders of record of a majority of
the shares then issued and outstanding and entitled to vote at the meeting shall
constitute a quorum for the  transaction of business;  provided,  however,  that
this Section  2.06 shall not affect any  different  requirement  which may exist
under  statute,  pursuant  to the  rights of any  authorized  class or series of
stock, or under the Certificate of Incorporation of the Corporation,  as amended
or restated from time to time (the  "Certificate"),  for the vote  necessary for
the adoption of any measure governed thereby.

     In the absence of a quorum, the stockholders present in person or by proxy,
by majority vote and without further  notice,  may adjourn the meeting from time
to time until a quorum is attained.  At any  reconvened  meeting  following such
adjournment  at which a quorum shall be present,  any business may be transacted
which might have been transacted at the meeting as originally notified.

     SECTION 2.07.  VOTES REQUIRED.  The  affirmative  vote of a majority of the
shares  present in person or  represented  by proxy at a duly called  meeting of
stockholders  f the  Corporation,  at which a quorum is present and  entitled to
vote on the subject matter, shall be sufficient to take or authorize action upon
any matter which may properly come before the meeting,  except that the election
of  directors  shall be by  plurality  vote,  unless  the vote of a  greater  or
different number thereof is required by statute, by the rights of any authorized
class of stock or by the Certificate.

     Unless the Certificate or a resolution of the Board of Directors adopted in
connection  with the issuance of shares of any class or series of stock provides
for a greater or lesser  number of votes per share,  or limits or denies  voting
rights, each outstanding share of stock, regardless of class or series, shall be
entitled  to one (l) vote on each  matter  submitted  to a vote at a meeting  of
stockholders.

     SECTION 2.08. PROXIES. A stockholder may vote the shares owned of record by
him  either in person or by proxy  executed  in  writing  (which  shall  include
writings  sent by telex,  telegraph,  cable or  facsimile  transmission)  by the
stockholder himself or by his duly authorized  attorney-in-fact.  No proxy shall
be valid after three (3) years from its date,  unless the proxy  provides  for a
longer period. Each proxy shall be in writing,  subscribed by the stockholder or
his duly  authorized  attorney-in-fact,  and  dated,  but it need not be sealed,
witnessed or acknowledged.

     SECTION 2.09.  ACTION BY WRITTEN  CONSENT.  Any action that may be taken at
any annual or special  meeting of  stockholders  may be taken without a meeting,
without prior notice and without a vote, if a consent in writing,  setting forth
the action so taken,  shall be signed by the holders of outstanding stock having
not less than the minimum  number of votes that would be  necessary to authorize
or take such action at a meeting at which all shares  entitled  to vote  thereon
were  present  and  voted.  Notice of the taking of such  action  shall be given

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promptly to each  stockholder that would have been entitled to vote thereon at a
meeting of stockholders and that did not consent thereto in writing.

     SECTION 2.10. LIST OF STOCKHOLDERS.  The Secretary of the Corporation shall
prepare  and make (or cause to be  prepared  and  made),  at least ten (10) days
before  every  meeting  of  stockholders,  a complete  list of the  stockholders
entitled to vote at the meeting,  arranged in alphabetical order and showing the
address  of,  and  the  number  of  shares  registered  in  the  name  of,  each
stockholder.  Such list shall be open to the examination of any stockholder, for
any purpose germane to the meeting, during ordinary business hours, for a period
of at least ten (10) days  prior to the  meeting,  either at a place  within the
city where the  meeting is to be held,  which place  shall be  specified  in the
notice of the meeting,  or, if not so specified,  at the place where the meeting
is to be held. The list shall also be produced and kept at the time and place of
the meeting during the duration thereof, and may be inspected by any stockholder
who is present.

     SECTION  2.11.  INSPECTORS  OF  ELECTION.  In  advance  of any  meeting  of
stockholders,  the Board of Directors may appoint  inspectors of election to act
at  such  meeting  or at  any  adjournment  or  adjournments  thereof.  If  such
inspectors  are not so  appointed  or fail or refuse to act, the chairman of any
such  meeting  may (and,  upon the demand of any  stockholder  or  stockholder's
proxy, shall) make such an appointment.

     The number of  inspectors  of  election  shall be one (1) or three (3).  If
there are three (3) inspectors of election,  the decision, act or certificate of
a  majority  shall  be  effective  and  shall  represent  the  decision,  act or
certificate of all. No such inspector need be a stockholder of the Corporation.

     Subject  to  any  provisions  of  the  Certificate  of  Incorporation,  the
inspectors of election  shall  determine the number of shares  outstanding,  the
voting power of each, the shares represented at the meeting,  the existence of a
quorum and the authenticity,  validity and effect of proxies; they shall receive
votes,  ballots or consents,  hear and determine all challenges and questions in
any way arising in  connection  with the right to vote,  count and  tabulate all
votes or  consents,  determine  when the polls  shall  close and  determine  the
result;  and  finally,  they shall do such acts as may be proper to conduct  the
election or vote with fairness to all stockholders.  On request,  the inspectors
shall make a report in writing to the  secretary of the meeting  concerning  any
challenge,  question  or other  matter as may have been  determined  by them and
shall execute and deliver to such  secretary a certificate  of any fact found by
them.

     SECTION 2.12 NOTICE OF STOCKHOLDERS  ACTION.  Any  stockholder  proposal or
nomination for the election of a director by a stockholder shall be delivered to
the  Corporate  Secretary of the  Corporation  no less than ninety (90) days nor
more than one hundred  twenty (120) days in advance of the first  anniversary of
the Corporation's annual meeting held in the prior year,  provided,  however, in
the event the  Corporation  shall  not have had an annual  meeting  in the prior
year, such notice shall be delivered no less than ninety (90) days nor more than
one hundred  twenty (120) days in advance of March 15 of the current year.  Such
stockholder  nominations must contain (a) as to each person whom the stockholder
proposes to nominate  for  election or  re-election  as a director at the annual
meeting:  (w) the name,  age,  business  address  and  residence  address of the
proposed  nominee,  (x) the  principal  occupation or employment or the proposed
nominee,  (y) the class and number of shares of capital stock of the Corporation
which  are  beneficially  owned  by the  proposed  nominee,  and (z)  any  other
information relating to the proposed nominee that is required to be disclosed in
solicitations for proxies for election of directors pursuant to Section 14(a) of
the Securities  Exchange Act of 1934, as amended;  and (b) as to the stockholder
giving notice of nominees for election at the annual  meeting,  (x) the name and
record  address  of the  stockholder,  and (y) the class and number of shares of
capital  stock  of  the  Corporation   which  are  beneficially   owned  by  the
stockholder.

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                                   ARTICLE III

                                    DIRECTORS

     SECTION 3.01.  POWERS. The business and affairs of the Corporation shall be
managed by and be under the  direction of the Board of  Directors.  The Board of
Directors  shall exercise all the powers of the  Corporation,  except those that
are conferred upon or reserved to the  stockholders by statute,  the Certificate
of Incorporation or these Bylaws.

     SECTION 3.02.  NUMBER.  The number of directors shall be fixed from time to
time by  resolution  of the Board of Directors  but shall not be less than three
(3) nor more than nine (9).

     SECTION 3.03.  ELECTION AND TERM OF OFFICE. Each director shall serve until
his  successor  is elected  and  qualified  or until his death,  resignation  or
removal,  no decrease in the  authorized  number of directors  shall shorten the
term of any incumbent director,  and additional  directors elected in connection
with rights to elect such additional  directors  under  specified  circumstances
which may be granted to the holders of any series of  Preferred  Stock shall not
be included in any class, but shall serve for such term or terms and pursuant to
such  other  provisions  as are  specified  in the  resolution  of the  Board of
Directors establishing such series.

     SECTION  3.04.  ELECTION OF CHAIRMAN  OF THE BOARD.  At the  organizational
meeting immediately following the annual meeting of stockholders,  the directors
shall  elect a Chairman  of the Board from  among the  directors  who shall hold
office  until the  corresponding  meeting of the Board of  Directors in the next
year and until  his  successor  shall  have been  elected  or until his  earlier
resignation  or  removal.  Any  vacancy  in such  office  may be filled  for the
unexpired  portion of the term in the same manner by the Board of  Directors  at
any regular or special meeting.

     SECTION  3.05.  REMOVAL.  Any  director  may be removed from office only as
provided in the Certificate of Incorporation.

     SECTION  3.06.  VACANCIES  AND  ADDITIONAL  DIRECTORSHIPS.   Newly  created
directorships resulting from death,  resignation,  disqualification,  removal or
other cause shall be filled solely by the affirmative  vote of a majority of the
remaining  directors then in office, even though less than a quorum of the Board
of Directors.  Any director  elected in accordance  with the preceding  sentence
shall hold office for the  remainder  of the full term of the class of directors
in which the new directorship was created or the vacancy occurred and until such
director's  successor shall have been elected and qualified.  No decrease in the
number of directors  constituting  the Board of Directors shall shorten the term
of any incumbent director.

     SECTION 3.07.  REGULAR AND SPECIAL MEETINGS.  Regular meetings of the Board
of  Directors  shall be held  immediately  following  the annual  meeting of the
stockholders;  without  call at such time as shall from time to time be fixed by
the Board of Directors; and as called by the Chairman of the Board in accordance
with applicable law.

     Special meetings of the Board of Directors shall be held upon call by or at
the  direction  of the  Chairman  of the  Board,  the  President  or any two (2)
directors, except that when the Board of Directors consists of one (1) director,
then the one director may call a special meeting.  Except as otherwise  required
by law,  notice  of each  special  meeting  shall be  mailed  to each  director,
addressed to him at his  residence  or usual place of  business,  at least three
days before the day on which the meeting is to be held,  or shall be sent to him

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<PAGE>

at such place by telex, telegram, cable, facsimile transmission or telephoned or
delivered to him personally,  not later than the day before the day on which the
meeting  is to be held.  Such  notice  shall  state  the time and  place of such
meeting,  but need not state the purpose or purposes  thereof,  unless otherwise
required by law, the Certificate of Incorporation or these Bylaws ("Bylaws").

     Notice of any meeting  need not be given to any  director  who shall attend
such meeting in person (except when the person attends a meeting for the express
purpose of objecting, at the beginning of the meeting, to the transaction of any
business  because the meeting is not  lawfully  called or convened) or who shall
waive notice thereof, before or after such meeting, in a signed writing.

     SECTION 3.08. QUORUM. At all meetings of the Board of Directors, a majority
of the fixed number of directors  shall  constitute a quorum for the transaction
of  business,  except  that  when the  Board of  Directors  consists  of one (1)
director, then the one director shall constitute a quorum.

     In the absence of a quorum,  the  directors  present,  by majority vote and
without notice other than by announcement,  may adjourn the meeting from time to
time until a quorum shall be present.  At any reconvened  meeting following such
an  adjournment  at  which a  quorum  shall  be  present,  any  business  may be
transacted  which  might  have been  transacted  at the  meeting  as  originally
notified.

     SECTION 3.09.  VOTES REQUIRED.  Except as otherwise  provided by applicable
law or by the  Certificate  of  Incorporation,  the  vote of a  majority  of the
directors  present at a meeting duly held at which a quorum is present  shall be
sufficient to pass any measure.

     SECTION  3.10.  PLACE AND CONDUCT OF  MEETINGS.  Each  regular  meeting and
special meeting of the Board of Directors shall be held at a location determined
as follows:  The Board of Directors may  designate any place,  within or without
the State of Delaware, for the holding of any meeting. If no such designation is
made:  (a) any meeting  called by a majority of the  directors  shall be held at
such  location,  within  the  county of the  Corporation's  principal  executive
office, as the directors calling the meeting shall designate;  and (b) any other
meeting shall be held at such location,  within the county of the  Corporation's
principal  executive  office,  as the Chairman of the Board may designate or, in
the  absence  of such  designation,  at the  Corporation's  principal  executive
office.  Subject to the  requirements of applicable law, all regular and special
meetings of the Board of Directors  shall be conducted in  accordance  with such
rules and  procedures  as the Board of Directors  may approve and, as to matters
not governed by such rules and procedures, as the chairman of such meeting shall
determine.  The chairman of any regular or special meeting shall be the Chairman
of the Board, or, in his absence, a person designated by the Board of Directors.
The Secretary,  or, in the absence of the Secretary,  a person designated by the
chairman of the meeting, shall act as secretary of the meeting.

     SECTION  3.11.  FEES  AND  COMPENSATION.   Directors  shall  be  paid  such
compensation  as may be fixed  from time to time by  resolution  of the Board of
Directors:  (a) for their usual and contemplated services as directors;  (b) for
their  services as members of  committees  appointed by the Board of  Directors,
including  attendance  at  committee  meetings as well as services  which may be
required when committee  members must consult with management staff; and (c) for
extraordinary services as directors or as members of committees appointed by the
Board of  Directors,  over and above those  services for which  compensation  is
fixed pursuant to items (a) and (b) in this Section 3.11. Compensation may be in
the form of an annual retainer fee or a fee for attendance at meetings, or both,
or in such  other  form or on such  basis  as the  resolutions  of the  Board of
Directors shall fix.  Directors shall be reimbursed for all reasonable  expenses
incurred by them in attending  meetings of the Board of Directors and committees
appointed by the Board of Directors and in performing compensable  extraordinary
services.  Nothing  contained herein shall be construed to preclude any director

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<PAGE>

from serving the Corporation in any other capacity,  such as an officer,  agent,
employee, consultant or otherwise, and receiving compensation therefor.

     SECTION  3.12.  COMMITTEES  OF THE BOARD OF  DIRECTORS.  To the full extent
permitted  by  applicable  law,  the  Board of  Directors  may from time to time
establish  committees,  including,  but not  limited  to,  standing  or  special
committees  and an executive  committee with  authority and  responsibility  for
bookkeeping, with authority to act as signatories on Corporation bank or similar
accounts and with authority to choose  attorneys for the  Corporation and direct
litigation  strategy,  which shall have such duties and powers as are authorized
by  these  Bylaws  or by the  Board of  Directors.  Committee  members,  and the
chairman of each  committee,  shall be appointed by the Board of Directors.  The
Chairman of the Board, in conjunction with the several committee chairmen, shall
make  recommendations  to the Board of Directors for its final action concerning
members to be appointed to the several committees of the Board of Directors. Any
member of any  committee may be removed at any time with or without cause by the
Board of Directors.  Vacancies which occur on any committee shall be filled by a
resolution  of the  Board  of  Directors.  If any  vacancy  shall  occur  in any
committee  by  reason  of  death,  resignation,   disqualification,  removal  or
otherwise,  the  remaining  members  of such  committee,  so long as a quorum is
present,  may  continue  to act  until  such  vacancy  is filled by the Board of
Directors.  The  Board of  Directors  may,  by  resolution,  at any time  deemed
desirable,  discontinue any standing or special  committee.  Members of standing
committees,  and their chairmen,  shall be elected yearly at the regular meeting
of the Board of Directors which is held immediately following the annual meeting
of  stockholders.  The provisions of Sections 3.07, 3.08, 3.09 and 3.10 of these
Bylaws  shall apply,  mutatis  mutandis,  to any such  Committee of the Board of
Directors.

                                   ARTICLE IV

                                    OFFICERS

     SECTION 4.01.  DESIGNATION,  ELECTION AND TERM OF OFFICE.  The  Corporation
shall have a Chairman of the Board,  a  President,  Treasurer,  such senior vice
presidents and vice  presidents as the Board of Directors deems  appropriate,  a
Secretary  and  such  other   officers  as  the  Board  of  Directors  may  deem
appropriate.  These officers shall be elected annually by the Board of Directors
at the  organizational  meeting  immediately  following  the  annual  meeting of
stockholders,  and each such officer  shall hold office until the  corresponding
meeting of the Board of Directors in the next year and until his successor shall
have been  elected  and  qualified  or until his earlier  resignation,  death or
removal. Any vacancy in any of the above offices may be filled for the unexpired
portion of the term by the Board of Directors at any regular or special meeting.

     SECTION 4.02. CHAIRMAN OF THE BOARD. The Chairman of the Board of Directors
shall  preside at all meetings of the directors and shall have such other powers
and  duties  as may  from  time to  time  be  assigned  to him by the  Board  of
Directors.

     SECTION 4.03. PRESIDENT. The President shall be the chief executive officer
of the  Corporation  and shall,  subject to the power of the Board of Directors,
have general  supervision,  direction and control of the business and affairs of
the Corporation.  He shall preside at all meetings of the  stockholders  and, in
the absence of the Chairman of the Board,  at all meetings of the directors.  He
shall have the general  powers and duties of  management  usually  vested in the
office of president of a corporation, and shall have such other duties as may be
assigned to him from time to time by the Board of Directors.

     SECTION 4.04. TREASURER. The Treasurer shall keep and maintain, or cause to
be kept and maintained, adequate and correct books and records of account of the
properties and business  transactions of the Corporation,  including accounts of

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its  assets,  liabilities,  receipts,  disbursements,  gains,  losses,  capital,
retained earnings and shares. The books of account shall at all reasonable times
be open to inspection by the directors.

     The Treasurer  shall deposit all moneys and other valuables in the name and
to the credit of the Corporation with such  depositories as may be designated by
the Board of Directors. He shall disburse the funds of the Corporation as may be
ordered by the Board of Directors,  shall render to the President and directors,
whenever they request it, an account of all of his transactions as the Treasurer
and of the  financial  condition of the  Corporation,  and shall have such other
powers  and  perform  such  other  duties as may be  prescribed  by the Board of
Directors or the Bylaws.

     SECTION  4.05.  SECRETARY.  The  Secretary  shall  keep the  minutes of the
meetings of the  stockholders,  the Board of Directors  and all  committees.  He
shall be the custodian of the corporate seal and shall affix it to all documents
which he is  authorized  by law or the Board of Directors  to sign and seal.  He
also shall perform such other duties as may be assigned to him from time to time
by the Board of Directors or the Chairman of the Board or President.

     SECTION  4.06.  ASSISTANT  OFFICERS.  The President may appoint one or more
assistant  secretaries and such other assistant  officers as the business of the
Corporation  may require,  each of whom shall hold office for such period,  have
such  authority and perform such duties as may be specified from time to time by
the President.

     SECTION 4.07.  WHEN DUTIES OF AN OFFICER MAY BE  DELEGATED.  In the case of
absence or disability of an officer of the  Corporation  or for any other reason
that may seem  sufficient to the Board of  Directors,  the Board of Directors or
any officer designated by it, or the President, may, for the time of the absence
or disability, delegate such officer's duties and powers to any other officer of
the Corporation.

     SECTION 4.08.  OFFICERS  HOLDING TWO OR MORE  OFFICES.  The same person may
hold any two (2) or more of the above-mentioned offices.

     SECTION 4.09. COMPENSATION.  The Board of Directors shall have the power to
fix the compensation of all officers and employees of the Corporation.

     SECTION  4.10.  RESIGNATIONS.  Any officer may resign at any time by giving
written notice to the Board of Directors,  to the President, or to the Secretary
of the Corporation. Any such resignation shall take effect at the time specified
therein unless otherwise determined by the Board of Directors. The acceptance of
a resignation by the Corporation shall not be necessary to make it effective.

     SECTION 4.11. REMOVAL. Any officer of the Corporation may be removed,  with
or without cause, by the  affirmative  vote of a majority of the entire Board of
Directors.  Any assistant  officer of the  Corporation  may be removed,  with or
without cause, by the President or by the Board of Directors.

                                    ARTICLE V

                     INDEMNIFICATION OF DIRECTORS, OFFICERS
                      EMPLOYEES END OTHER CORPORATE AGENTS

     SECTION  5.01.  ACTION,  ETC.  OTHER  THAN  BY  OR  IN  THE  RIGHT  OF  THE
CORPORATION. The Corporation shall indemnify any person who was or is a party or
is threatened to be made a party to any threatened, pending or completed action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  Corporation)  by reason of the
fact  that  he  is or  was  a  director,  officer,  employee  or  agent  of  the

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<PAGE>

Corporation,  or is or was  serving  at the  request  of  the  Corporation  as a
director,   officer,   employee,   trustee  or  agent  of  another  corporation,
partnership,  joint venture,  trust or other  enterprise (all such persons being
referred to hereinafter as an "Agent"),  against expenses (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the  Corporation,  and with respect to any criminal action
or proceeding,  had no reasonable cause to believe his conduct was unlawful. The
termination of any action,  suit or proceeding by judgment,  order,  settlement,
conviction,  or upon a plea of nolo contendere or its equivalent,  shall not, of
itself,  create a presumption that the person did not act in good faith and in a
manner  which  he  reasonably  believed  to be in or not  opposed  to  the  best
interests  of the  Corporation,  and,  with  respect to any  criminal  action or
proceeding,  that he had  reasonable  cause  to  believe  that his  conduct  was
unlawful.

     SECTION  5.02.  ACTION,  ETC., BY OR IN THE RIGHT OF THE  CORPORATION.  The
Corporation shall indemnify any person who was or is a party or is threatened to
be made a party to any threatened,  pending or completed action or suit by or in
the right of the Corporation to procure a judgment in its favor by reason of the
fact that he is or was an Agent against  expenses  (including  attorneys'  fees)
actually  and  reasonably  incurred  by him in  connection  with the  defense or
settlement  of such  action or suit if he acted in good faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Corporation,  except  that no  indemnification  shall be made in  respect of any
claim,  issue or matter as to which such person  shall have been  adjudged to be
liable to the Corporation by a court of competent jurisdiction, after exhaustion
of all appeals therefrom,  unless and only to the extent that the court in which
such action or suit was brought shall determine upon application  that,  despite
the adjudication of liability but in view of all the  circumstances of the case,
such person is fairly and  reasonably  entitled to indemnity  for such  expenses
which such court shall deem proper.

     SECTION   5.03.   DETERMINATION   OF   RIGHT   OF   INDEMNIFICATION.    Any
indemnification under Sections 5.01 or 5.02 (unless ordered by a court) shall be
made  by the  Corporation  only  as  authorized  in  the  specific  case  upon a
determination  that  indemnification of the Agent is proper in the circumstances
because  the Agent  has met the  applicable  standard  of  conduct  set forth in
Sections 5.01 and 5.02 hereof,  which  determination is made (a) by the Board of
Directors,  by a majority vote of a quorum  consisting of directors who were not
parties  to such  action,  suit or  proceeding,  or (b) if such a quorum  is not
obtainable,  or, even if obtainable,  if a quorum of disinterested  directors so
directs,  by  independent  legal  counsel  in a written  opinion,  or (c) by the
stockholders.

     SECTION  5.04.   INDEMNIFICATION  AGAINST  EXPENSES  OF  SUCCESSFUL  PARTY.
Notwithstanding  the other  provisions  of this Article V, to the extent that an
Agent has been successful on the merits or otherwise, including the dismissal of
an action without  prejudice or the settlement of an action without admission of
liability,  in defense of any action, suit or proceeding referred to in Sections
5.01 or 5.02 hereof, or in defense of any claim,  issue or matter therein,  such
Agent shall be indemnified against expenses,  including attorneys' fees actually
and reasonably incurred by such Agent in connection therewith.

     SECTION  5.05.  ADVANCES OF EXPENSES.  Except as limited by Section 5.06 of
this Article V, expenses incurred by an Agent in defending any civil or criminal
action,  suit, or proceeding  shall be paid by the Corporation in advance of the
final  disposition  of such  action,  suit or  proceeding,  if the  Agent  shall
undertake to repay such amount if it shall  ultimately be  determined  that such
person is not  entitled  to be  indemnified  as  authorized  in this  Article V.
Notwithstanding the foregoing,  no advance shall be made by the Corporation if a
determination  is  reasonably  and promptly  made by the Board of Directors by a
majority vote of a quorum of  disinterested  directors,  or (if such a quorum is
not obtainable or, even if obtainable,  a quorum of  disinterested  directors so
directs) by independent legal counsel in a written opinion, that, based upon the
facts known to the Board of Directors or counsel at the time such  determination

                                      C-8
<PAGE>

is made, such person acted in bad faith and in a manner that such person did not
believe to be in or not  opposed to the best  interest of the  Corporation,  or,
with  respect to any  criminal  proceeding,  that such  person  believed  or had
reasonable cause to believe his conduct was unlawful.

     SECTION  5.06.  RIGHT  OF  AGENT  TO   INDEMNIFICATION   UPON  APPLICATION,
PROCEDURE, UPON APPLICATION. Any indemnification or advance under this Article V
shall be made  promptly,  and in any event within ninety days,  upon the written
request of the  Agent,  unless a  determination  shall be made in the manner set
forth in the second  sentence of Subsection 5.05 hereof that such Agent acted in
a manner set forth therein so as to justify the  Corporation's  not indemnifying
or making an advance to the Agent. The right to  indemnification  or advances as
granted  by this  Article  V shall be  enforceable  by the Agent in any court of
competent  jurisdiction,  if the Board of Directors or independent legal counsel
denies the claim,  in whole or in part,  or if no  disposition  of such claim is
made within ninety (90) days. The Agent's  expenses  incurred in connection with
successfully establishing his right to indemnification,  in whole or in part, in
any such proceeding shall also be indemnified by the Corporation.

     SECTION  5.07.  OTHER  RIGHTS  AND  REMEDIES.   The   indemnification   and
advancement  of expenses  provided  by, or granted  pursuant  to, this Article V
shall not be deemed  exclusive  of any  other  rights to which an Agent  seeking
indemnification  or  advancement  of expenses  may be entitled  under any Bylaw,
agreement, vote of stockholders or disinterested directors or otherwise, both as
to action in his official  capacity and as to action in another  capacity  while
holding such office,  and shall,  unless  otherwise  provided when authorized or
ratified,  continue as to a person who has ceased to be an Agent and shall inure
to the benefit of the heirs,  executors and administrators of such a person. All
rights to indemnification under this Article V shall be deemed to be provided by
a contract  between the Corporation and the Agent who serves in such capacity at
any time  while  these  Bylaws and other  relevant  provisions  of the  Delaware
General  Corporation Law and other  applicable  law, if any, are in effect.  Any
repeal or modification  thereof shall not affect any rights or obligations  then
existing.

     SECTION 5.08. INSURANCE.  Upon resolution passed by the Board of Directors,
the Corporation may purchase and maintain  insurance on behalf of any person who
is or was an Agent  against any liability  asserted  against him and incurred by
him in any such capacity,  or arising out of his status as such,  whether or not
the  Corporation  would have the power to indemnify  him against such  liability
under the provisions of this Article V.

     SECTION 5.09. CONSTITUENT CORPORATIONS. For the purposes of this Article V,
references  to "the  Corporation"  shall  include,  in addition to the resulting
corporation,   all  constituent  corporations  (including  all  constituents  of
constituents)  absorbed in a consolidation or merger as well as the resulting or
surviving  corporation,  which,  if the separate  existence of such  constituent
corporation  had continued,  would have had power and authority to indemnify its
Agents,  so that any Agent of such  constituent  corporation  shall stand in the
same  position  under  the  provisions  of the  Article  V with  respect  to the
resulting or surviving corporation as that Agent would have with respect to such
constituent corporation if its separate existence had continued.

     SECTION  5.10.  OTHER  ENTERPRISES,  FINES,  AND  SERVING AT  CORPORATION'S
REQUEST. For purposes of this Article V, references to "other enterprises" shall
include employee  benefit plans;  references to "fines" shall include any excise
taxes  assessed on a person  with  respect to any  employee  benefit  plan;  and
references  to  "serving at the request of the  Corporation"  shall  include any
service as a  director,  officer,  employee  or agent of the  Corporation  which
imposes duties on, or involves services by, such director,  officer, employee or
agent  with  respect  to  any  employee   benefit  plan,  its   participants  or
beneficiaries;  and a  person  who  acted  in  good  faith  and in a  manner  he
reasonably  believed to be in the interest of the participants and beneficiaries
of an  employee  benefit  plan  shall be deemed to have  acted in a manner  "not
opposed to the best interests of the Corporation" as referred to in this Article
V.

                                      C-9

<PAGE>

     SECTION  5.11.  SAVINGS  CLAUSE.  If this Article V or any portion  thereof
shall be invalidated on any ground by any court of competent jurisdiction,  then
the  Corporation  shall  nevertheless   indemnify  each  Agent  as  to  expenses
(including  attorneys'  fees),  judgments,  fines and amounts paid in settlement
with  respect  to any  action,  suit or  proceeding,  whether  civil,  criminal,
administrative or investigative,  and whether internal or external,  including a
grand jury  proceeding  and an action or suit  brought by or in the right of the
Corporation,  to the full extent  permitted  by any  applicable  portion of this
Article V that shall not have been invalidated, or by any other applicable law.

                                   ARTICLE VI

                                      STOCK

     SECTION  6.01.  CERTIFICATES.  Except as  otherwise  provided by law,  each
stockholder  shall be  entitled to a  certificate  or  certificates  which shall
represent  and  certify the number and class (and  series,  if  appropriate)  of
shares  of stock  owned by him in the  Corporation.  Each  certificate  shall be
signed  in the  name  of the  Corporation  by the  Chairman  of the  Board  or a
Vice-Chairman  of the Board or the President or a Vice President,  together with
the  Treasurer  or an  Assistant  Treasurer,  or the  Secretary  or an Assistant
Secretary.  Any or all of the signatures on any  certificate may be a facsimile.
In case  any  officer,  transfer  agent or  registrar  who has  signed  or whose
facsimile  signature has been placed upon a certificate  shall have ceased to be
such officer,  transfer agent or registrar before such certificate is issued, it
may be issued by the  Corporation  with the same  effect as if such  person were
such officer, transfer agent or registrar at the date of issue.

     SECTION 6.02. TRANSFER OF SHARES.  Shares of stock shall be transferable on
the books of the  Corporation  only by the holder  thereof,  in person or by his
duly authorized attorney, upon the surrender of the certificate representing the
shares to be  transferred,  properly  endorsed,  to the  Corporation's  transfer
agent,  if  the  Corporation  has a  transfer  agent,  or to  the  Corporation's
registrar,  if the  Corporation  has a registrar,  or to the  Secretary,  if the
Corporation has neither a transfer agent nor a registrar. The Board of Directors
shall  have  power and  authority  to make  such  other  rules  and  regulations
concerning  the  issue,   transfer  and  registration  of  certificates  of  the
Corporation's stock as it may deem expedient.

     SECTION 6.03. TRANSFER AGENTS AND REGISTRARS.  The Corporation may have one
or more transfer agents and one or more registrars of its stock whose respective
duties the Board of Directors or the Secretary  may, from time to time,  define.
No certificate of stock shall be valid until  countersigned by a transfer agent,
if the Corporation has a transfer agent, or until registered by a registrar,  if
the Corporation has a registrar.  The duties of transfer agent and registrar may
be combined.

     SECTION  6.04.   STOCK  LEDGERS.   Original  or  duplicate  stock  ledgers,
containing the names and addresses of the  stockholders  of the  Corporation and
the number of shares of each  class of stock held by them,  shall be kept at the
principal  executive  office of the Corporation or at the office of its transfer
agent or registrar.

     SECTION 6.05.  RECORD DATES. The Board of Directors may fix, in advance,  a
date as the record date for the purpose of determining  stockholders entitled to
notice  of,  or to vote at,  any  meeting  of  stockholders  or any  adjournment
thereof,  or  stockholders  entitled to receive payment of any dividend or other
distribution  or allotment of any rights,  or entitled to exercise any rights in
respect of any change,  conversion  or exchange of stock,  or in order to make a
determination  of stockholders  for any other proper  purpose.  Such date in any
case  shall be not more  than  sixty  (60)  days,  and in case of a  meeting  of
stockholders,  not  less  than  ten (10)  days,  prior to the date on which  the
particular  action requiring such  determination of stockholders is to be taken.

                                      C-10
<PAGE>

Only those  stockholders of record on the date so fixed shall be entitled to any
of the foregoing rights,  notwithstanding  the transfer of any such stock on the
books of the  Corporation  after  any such  record  date  fixed by the  Board of
Directors.

                                   Article VII

                                EMERGENCY BY-LAWS

     SECTION  7.01.  EMERGENCY  BYLAWS.  The Emergency  Bylaws  provided in this
Section  7.01 shall be  operative  during any  emergency  in the  conduct of the
business of the corporation  resulting from an attack on the United States or on
a locality in which the corporation  conducts its business or customarily  holds
meetings of its Board of Directors or its stockholders, or during any nuclear or
atomic disaster,  or during the existence of any  catastrophe,  or other similar
emergency condition,  as a result of which a quorum of the Board of Directors or
a  standing   committee   thereof   cannot   readily  be  convened   for  action
notwithstanding  any  different  provision  in the  preceding  Bylaws  or in the
Certificate of Incorporation or in the law. To the extent not inconsistent  with
provisions of this Section, the Bylaws of the Corporation shall remain in effect
during any emergency and upon its termination  the Emergency  Bylaws shall cease
to be operative.  Any amendments of these Emergency  Bylaws may make any further
or different provision that may be practical and necessary for the circumstances
of the emergency.

     During any such  emergency:  (A) A meeting of the Board of  Directors  or a
committee  thereof may be called by any officer or director of the  Corporation.
Notice of the time and place of the meeting shall be given by the person calling
the  meeting  to such of the  directors  as it may be  feasible  to reach by any
available  means of  communication.  Such notice  shall be given at such time in
advance of the  meeting as  circumstances  permit in the  judgment of the person
calling the meeting;  (B) The director or directors in attendance at the meeting
shall  constitute a quorum;  (C) The officers or other  persons  designated on a
list approved by the Board of Directors before the emergency,  all in such order
of  priority  and  subject to such  conditions  and for such period of time (not
longer than reasonably  necessary after the termination of the emergency) as may
be provided in the resolution  approving the list, shall, to the extent required
to  provide  a quorum  at any  meeting  of the  Board of  Directors,  be  deemed
directors for such meeting; (D) The Board of Directors,  either before or during
any  such  emergency,  may  provide,  and  from  time to time  modify,  lines of
succession in the event that during such emergency any or all officers or agents
of the  corporation  shall for any reason be rendered  incapable of  discharging
their  duties;  (E) The Board of  Directors,  either  before or during  any such
emergency, may, effective in the emergency,  change the head office or designate
several  alternative head offices or regional offices, or authorize the officers
so to do; and (F) To the extent  required to  constitute a quorum at any meeting
of the  Board  of  Directors  during  such an  emergency,  the  officers  of the
corporation  who are  present  shall be deemed,  in order of rank and within the
same rank in order of seniority, directors for such meeting.

     No officer,  director or employee  acting in accordance  with any Emergency
Bylaws shall be liable except for willful misconduct.

     These  Emergency  Bylaws  shall be  subject  to repeal or change by further
action of the Board of Directors or by action of the stockholders.

                                      C-11
<PAGE>
                                   APPENDIX D

                          HOLIDAY RV SUPERSTORES, INC.
                         1999 STOCK COMPENSATION PROGRAM


     1.  Purpose.  This 1999  Stock  Compensation  Program  (the  "Program")  is
intended to secure for Holiday RV Superstores, Inc., a Delaware corporation (the
"Company"),  its  subsidiaries,  and its  stockholders the benefits arising from
ownership of the Company's  common stock (the "Common  Stock") by those selected
individuals of the Company and its subsidiaries, who will be responsible for the
future growth of such corporations.  The Program is designed to help attract and
retain superior personnel for positions of substantial  responsibility  with the
Company and its  subsidiaries,  and to provide  individuals  with an  additional
incentive to contribute to the success of the  corporations.  Nothing  contained
herein shall be construed to amend or terminate  any existing  options,  whether
pursuant to any existing plans or otherwise granted by the Company.

     2. Elements of the Program.  In order to maintain  flexibility in the award
of stock benefits, the Program is composed of seven parts. The first part is the
Incentive  Stock  Option  Plan (the  "Incentive  Plan")  under which are granted
incentive  stock  options  (the  "Incentive  Options").  The second  part is the
Non-Qualified  Stock  Option  Plan (the  "Nonqualified  Plan")  under  which are
granted nonqualified stock options (the "Nonqualified  Options"). The third part
is the  Restricted  Share Plan (the  "Restricted  Plan") under which are granted
restricted  shares  of Common  Stock.  The  fourth  part is the  Employee  Stock
Purchase Plan (the "Stock Purchase  Plan").  The fifth part is the  Non-Employee
Director Stock Option Plan (the "Directors  Plan") under which grants of options
to purchase shares of Common Stock may be made to non-employee  directors of the
Company.  The sixth part is the Stock Appreciation  Rights Plan (the "SAR Plan")
under which SARs (as defined therein) are granted. The seventh part is the Other
Stock Rights Plan (the "Stock Rights  Plan") under which (i) units  representing
the equivalent of shares of Common Stock (the "Performance Shares") are granted;
(ii) payments of  compensation in the form of shares of Common Stock (the "Stock
Payments")  are  granted;  and (iii)  rights to receive cash or shares of Common
Stock  based on the value of  dividends  paid with  respect to a share of Common
Stock (the "Dividend  Equivalent  Rights") are granted.  The Incentive Plan, the
Nonqualified  Plan, the Restricted  Plan, the Stock Purchase Plan, the Directors
Plan, the SAR Plan and the Stock Rights Plan are included herein as Part I, Part
II,  Part III,  Part IV,  Part V, Part VI and Part  VII,  respectively,  and are
collectively  referred to herein as the "Plans." The grant of an option,  SAR or
restricted  share or rights to purchase  shares under one of the Plans shall not
be  construed  to prohibit the grant of an option,  SAR or  restricted  share or
rights to purchase shares under any of the other Plans.

     3.  Applicability  of  General  Provisions.  Unless  any Plan  specifically
indicates to the contrary,  all Plans shall be subject to the General Provisions
of the Program set forth below.

     4. Administration of the Plans. The Plans shall be administered, construed,
governed, and amended in accordance with their respective terms.


<PAGE>


                GENERAL PROVISIONS OF STOCK COMPENSATION PROGRAM

     Article  1.  Administration.  The  Program  shall  be  administered  by the
Company's Board of Directors (the "Board").  If an award under the Program is to
be made to an "Executive Officer" as defined in the Exchange Act (as hereinafter
defined),  it must be approved  if the Company has a class of equity  securities
registered  under  Section 12 or 15(d) of the Exchange Act, by the Board or by a
committee of the Board, that is composed solely of two or more directors who are
"Non-Employee  Directors" within the meaning of Rule 16b-3 promulgated  pursuant
to the  Securities  Exchange Act of 1934, as amended (the "Exchange  Act").  The
members  of the  Board,  such  committee  of the  Board  or such  other  persons
appointed to administer the Program,  when acting to administer the Program, are
herein collectively  referred to as the "Program  Administrators." To the extent
permitted under the Exchange Act, the Internal  Revenue Code of 1986, as amended
(the "Code") or any other applicable law, the Program Administrators, shall have
the  authority to delegate any and all power and  authority  to  administer  and
operate  the  Program  hereunder  to  such  person  or  persons  as the  Program
Administrators  deems  appropriate  which if formed may be  referred  to by such
title  specified  by  the  Board.  Subject  to  the  foregoing  limitations,  as
applicable,  the Board may from time to time remove  members from the committee,
fill all vacancies on the committee,  however caused,  and may select one of the
members of the committee as its Chairman.

     The Program  Administrators shall hold meetings at such times and places as
they may determine and as necessary to approve all grants and other transactions
under the Program as required  under Rule 16b-3(d) under the Exchange Act, shall
keep minutes of their meetings,  and shall adopt,  amend,  and revoke such rules
and  procedures as they may deem proper with respect to the Program.  Any action
of the Program  Administrators  shall be taken by majority vote or the unanimous
written consent of the Program Administrators.

     Article  2.  Authority  of  Program  Administrators.  Subject  to the other
provisions  of this  Program,  and with a view to  effecting  its  purpose,  the
Program  Administrators  shall have sole  authority,  in their sole and absolute
discretion,  (a) to construe and interpret the Program;  (b) to define the terms
used herein;  (c) to determine the  individuals  to whom options and  restricted
shares and rights to purchase shares shall be granted under the Program;  (d) to
determine the time or times at which options and  restricted  shares,  rights to
purchase  shares or other  awards  shall be granted  under the  Program;  (e) to
determine  the number and type of shares or  securities  subject to each option,
restricted  share,  purchase  right and other award,  the duration of each award
granted under the Program, and the price of any share purchase; (f) to determine
all of the other terms and conditions of options,  restricted  shares,  purchase
rights and other awards  granted  under the  Program;  and (g) to make all other
determinations  necessary or advisable for the administration of the Program and
to do everything  necessary or appropriate to administer the Program;  provided,
however,  that the  Board  shall  establish  the  price  for all  shares  issued
hereunder.  All  decisions,  determinations,  and  interpretations  made  by the
Program  Administrators  shall be binding and conclusive on all  participants in
the Program (the "Plan Participants") and on their legal representatives,  heirs
and beneficiaries.

     Article 3. Maximum Number of Shares Subject to the Program.  Subject to the
provisions of Article 7, the maximum  aggregate number of shares of Common Stock
subject to the Program  shall be  3,000,000  shares.  Subject to the  limitation
contained  in Section 2 of Part 1, the maximum  number of shares of Common Stock
issuable pursuant to the Program to any single Program  Participant in any given
fiscal year shall be 500,000 shares. The Board of Directors of the Company shall
make  recommendations  to the  Program  Administrators  from  time to time  with
respect to the  allocation  of the shares  reserved  under the  Program  for the
directors,  officers,  employees and agents of the Company and its subsidiaries.
The shares of Common  Stock  issued  under the  Program  may be  authorized  but
unissued shares, shares issued and reacquired by the Company or shares purchased
by the  Company on the open  market.  If any of the  options  granted  under the

                                       2
<PAGE>

Program  expire or terminate for any reason  before they have been  exercised in
full,  the  unpurchased  shares  subject to those expired or terminated  options
shall  cease to reduce  the  number  of shares  available  for  purposes  of the
Program.  If the conditions  associated with the grant of restricted  shares are
not achieved  within the period  specified for  satisfaction  of the  applicable
conditions,  or if the restricted  share grant  terminates for any reason before
the date on which the conditions  must be satisfied,  the shares of Common Stock
associated  with such  restricted  shares  shall  cease to reduce  the number of
shares available for purposes of the Program.

     The  proceeds  received  by the Company  from the sale of its Common  Stock
pursuant to the exercise of options,  transfer of restricted  shares or issuance
of stock purchased under the Program,  if in the form of cash, shall be added to
the Company's general funds and used for general corporate purposes.

     Article 4. Eligibility and Participation.  Officers,  employees,  directors
(whether  employee  directors  or  non-employee   directors),   and  independent
contractors or agents of the Company or its subsidiaries who are responsible for
or contribute to the management,  growth or profitability of the business of the
Company or its  subsidiaries  shall be  eligible  for  selection  by the Program
Administrators  to  participate  in the  Program.  However,  awards of Incentive
Options under the Incentive Plan may be granted only to employees of the Company
or its subsidiaries.  An employee may be granted  Nonqualified Options under the
Program; provided, however, that the grant of Nonqualified Options and Incentive
Options  to an  employee  shall  be the  grant  of  separate  options  and  each
Nonqualified  Option and each Incentive Option shall be specifically  designated
as such in accordance  with applicable  provisions of the Treasury  Regulations.
Employees of the Company or its subsidiaries whose customary  employment for tax
purposes is at least  twenty (20) hours per week and more than five  consecutive
months in any calendar year, and who own less than 5% of the Common Stock, shall
be eligible to participate  in the Employee Stock Purchase Plan.  Consultants or
advisors of the Company or its subsidiaries  shall be eligible to receive awards
under the Program,  provided that such awards would be exempt from  registration
under Rule 701 of the  Securities  Act of 1933,  during such time that offers of
securities  by the Company are  eligible for  exemption  under Rule 701, or that
such awards would be eligible  for  registration  on Form S-8,  during such time
that offers of  securities  to employees  under an employee  benefit plan of the
Company are eligible for registration on Form S-8.

     The term  "subsidiary"  as used herein  means any  company,  other than the
Company,  in an unbroken  chain of companies,  beginning with the Company if, at
the time of any grant  hereunder,  each of the  companies,  other  than the last
company in the unbroken chain,  owns stock possessing more than 50% of the total
combined  voting power of all classes of stock in one of the other  companies in
such chain.

     Article 5.  Effective  Date and Term of Program.  The Program  shall become
effective upon its adoption by the Board of Directors of the Company  subject to
approval of the Program by a majority of the voting shares of the Company voting
in person or by proxy at a meeting of  stockholders,  in either  case  following
adoption of the Program by the Board of Directors,  which vote shall be taken or
consent  granted  within 12 months of adoption  of the Program by the  Company's
Board of Directors.  The Program shall continue in effect for a term of 10 years
unless sooner terminated under Article 8 of these General Provisions.

     Article 6. Fair Market Value.  As used in the Program,  "Fair Market Value"
shall mean,  as of any date,  the value of the Common  Stock  determined  by the
Program  Administrators  on the basis of such factors as they deem  appropriate.
Prior to the grant of any option  under the Program,  the Program  Administrator
shall specify  those factors or formulas used to determine  Fair Market Value of
the  Common  Stock   subject  to  such  option.   In  each  case,   the  Program
Administrators'  determination  of Fair  Market  Value shall be  conclusive  and
binding on the Company and the Plan Participants.

                                       3
<PAGE>

     Article  7.  Adjustments.  If the  outstanding  shares of Common  Stock are
increased,  decreased, changed into, or exchanged for a different number or kind
of shares or securities through merger, consolidation,  combination, exchange of
shares,  other   reorganization,   recapitalization,   reclassification,   stock
dividend,  stock split or reverse stock split, an appropriate and  proportionate
adjustment  shall be made in the  maximum  number and kind of shares as to which
options and restricted shares may be granted under this Program. A corresponding
adjustment  changing  the number  and kind of shares  allocated  to  unexercised
options,  restricted shares, or portions thereof,  which shall have been granted
prior  to any such  change,  shall  likewise  be made.  Any such  adjustment  in
outstanding options shall be made without change in the aggregate purchase price
applicable to the  unexercised  portion of the option,  but with a corresponding
adjustment in the price for each share or other unit of any security  covered by
the option.

     Article  8.  Termination  and  Amendment  of  Program.  The  Program  shall
terminate  ten (10) years  from the date the  Program is adopted by the Board of
Directors,  or, if  applicable,  the date a  particular  Plan is approved by the
stockholders,  whichever is earlier,  or shall terminate at such earlier time as
the Board of Directors may so determine.  No options or restricted  shares shall
be granted and no stock shall be sold and purchased under the Program after that
date.  Subject  to the  limitation  contained  in  Article  9 of  these  General
Provisions, the Program Administrators may at any time amend or revise the terms
of the Program, including the form and substance of the option, restricted share
and stock purchase  agreements to be used  hereunder;  provided,  however,  that
without approval by the  stockholders of the Company  representing a majority of
the voting power (as  contained  in Article 5 of these  General  Provisions)  no
amendment or revision shall (a) increase the maximum  aggregate number of shares
that may be sold or  distributed  pursuant to options  granted or stock sold and
purchased  under Part I or Part IV, except as permitted under Article 7 of these
General  Provisions;  (b) change the  minimum  purchase  price for shares  under
Section 4 of Part I or the Purchase Price for shares under Part IV; (c) increase
the maximum term  established  under Parts I or IV for any option or  restricted
share;  (d) permit the granting of an option,  or right to purchase shares under
Parts I or IV to anyone  other  than as  provided  in  Article 4 of the  General
Provisions; (e) change the term of Parts I or IV described in Article 5 of these
General  Provisions;  or (f) materially  increase the benefits  accruing to Plan
Participants under Parts I or IV of the Program.

     Article 9. Prior  Rights and  Obligations.  No  amendment,  suspension,  or
termination of the Program shall,  without the consent of the individual who has
received an option or restricted share or who has purchased a specified share or
shares  under  Part IV,  alter or  impair  any of that  individual's  rights  or
obligations  under any option or  restricted  share  granted or shares  sold and
purchased under the Program prior to that amendment, suspension, or termination.

     Article 10. Privileges of Stock Ownership.  Notwithstanding the exercise of
any option granted pursuant to the terms of this Program, the achievement of any
conditions  specified in any restricted  share granted  pursuant to the terms of
this  Program or the  election to purchase  any shares  pursuant to the terms of
this  Program,  no  individual  shall have any of the rights or  privileges of a
stockholder  of the Company in respect of any shares of stock  issuable upon the
exercise of his or her option,  the  satisfaction of his or her restricted share
conditions  or the sale,  purchase and issuance of such  purchased  shares until
certificates  representing the shares have been issued and delivered.  No shares
shall be  required  to be issued and  delivered  upon  exercise  of any  option,
satisfaction of any conditions with respect to a restricted share or a purchaser
under  Part  IV  unless  and  until  all of the  requirements  of law and of all
regulatory  agencies having  jurisdiction  over the issuance and delivery of the
securities shall have been fully complied with.

                                       4
<PAGE>

     Article 11. Reservation of Shares of Common Stock. The Company,  during the
term of this Program,  will at all times reserve and keep  available such number
of shares of its Common Stock as shall be sufficient to satisfy the requirements
of the Program. In addition, the Company will from time to time, as is necessary
to accomplish  the purposes of this Program,  seek or obtain from any regulatory
agency having  jurisdiction  any requisite  authority in order to issue and sell
shares of Common Stock  hereunder.  The  inability of the Company to obtain from
any regulatory agency having  jurisdiction the authority deemed by the Company's
counsel to be  necessary  to the lawful  issuance  and sale of any shares of its
stock  hereunder  shall  relieve the Company of any  liability in respect of the
nonissuance or sale of the stock as to which the requisite  authority  shall not
have been obtained.

     Article 12. Tax Withholding. The exercise of any option or restricted share
granted  or the sale and  issuance  of any  shares to be  purchased  under  this
Program  are  subject to the  condition  that if at any time the  Company  shall
determine, in its discretion,  that the satisfaction of withholding tax or other
withholding liabilities under any state or federal law is necessary or desirable
as a condition  of, or in  connection  with,  such  exercise or the  delivery or
purchase of shares  pursuant  thereto,  then in such event,  the exercise of the
option  or  restricted  share or the  sale  and  issuance  of any  shares  to be
purchased  shall  not be  effective  unless  such  withholding  shall  have been
effected or obtained in a manner  acceptable  to the Company.  At the  Company's
sole and absolute discretion,  the Company may, from time to time, accept shares
of the  Company's  Common  Stock  subject  to one of the Plans as the  source of
payment for such liabilities.

     Article 13.  Compliance  with Law. It is the express  intent of the Company
that this Program  complies in all respect  with all  applicable  provisions  of
state and federal  law. It is the  express  intent of the Company  that when any
equity  security  of the  Company is  registered  pursuant  to Section 12 of the
Exchange  Act,  this  Program  shall  comply  in all  respects  with  applicable
provisions  of the Rule  16b-3 or Rule  16a-1(c)(3)  under the  Exchange  Act in
connection  with any  grant  of  awards  to,  or  other  transaction  by, a Plan
Participant  who is  subject  to  Section 16 of the  Exchange  Act  (except  for
transactions exempted under alternative Exchange Act rules). Accordingly, if any
provision of the Program or any agreement  relating to any award thereunder does
not comply with Rule 16b-3 or Rule  16a-1(c)(3)  as then  applicable to any such
transaction,  such  provision  will be construed or deemed amended to the extent
necessary  to  conform  to the  applicable  requirements  of Rule  16b-3 or Rule
16a-1(c)(3) so that such Plan  Participant  shall avoid  liability under Section
16(b).  Unless otherwise  provided in any grant or award to any person who is or
may  thereafter  be subject to Section 16 of the  Exchange  Act, the approval of
such grant or award shall include the approval of the disposition of the Company
of Company  equity  securities for the purposes of satisfying the payment of the
exercise or purchase price or tax withholding  obligations related to such grant
or award within the meaning of Rules 16a-1(c)(3) and 16b-3(e).

     Article  14.  Indemnification.  No Program  Administrator,  as that term is
defined  in the  Program,  or any  officer  or  employee  of the  Company  or an
affiliate  acting at the  direction  or on behalf of the  Program  Administrator
shall be personally liable for any action or determination taken or made in good
faith with respect to the Program, and shall, to the extent permitted by law, be
fully  indemnified  and protected by the Company with respect to any such action
or determination.

     Article 15. Performance-Based Awards.

               (a) Each  agreement  for the grant of  Performance  Shares  shall
          specify the number of Performance  Shares  subject to such  agreement,
          the Performance Period and the Performance  Objective (each as defined
          below),  and each  agreement for the grant of any other award that the
          Program  Administrators  determine  to make  subject to a  Performance
          Objective  similarly shall specify the applicable  number of shares of
          Common Stock, the period for measuring performance and the Performance

                                       5
<PAGE>

          Objective. As used herein, "Performance Objective" means a performance
          objective  specified in the agreement for a Performance  Share, or for
          any other  award which the Program  Administrators  determine  to make
          subject  to  a  Performance  Objective,  upon  which  the  vesting  or
          settlement  of such award is  conditioned,  and  "Performance  Period"
          means  the  period  of  time  specified  in an  agreement  over  which
          Performance Shares, or another award which the Program  Administrators
          determine  to  make  subject  to a  Performance  Objective,  are to be
          earned. Each agreement for a performance-based  grant shall specify in
          respect of a Performance  Objective  the minimum level of  performance
          below which no payment  will be made,  shall  describe  the method for
          determining  the amount of any payment to be made if performance is at
          or  above  the  minimum  acceptable  level,  but  falls  short of full
          achievement  of the  Performance  Objective,  and  shall  specify  the
          maximum percentage payout under the agreement. Such maximum percentage
          in no event  shall  exceed one hundred  percent  (100%) in the case of
          performance-based  restricted shares and two hundred percent (200%) in
          the  case  of  Performance   Shares  or   performance-based   Dividend
          Equivalent Rights.

               (b) The Program  Administrators  shall determine and specify,  in
          their  discretion,  the  Performance  Objective in the agreement for a
          Performance  Share or for any  other  performance-based  award,  which
          Performance  Objective  shall  consist  of:  (i) one or more  business
          criteria,  including  (except as limited under  subparagraph (c) below
          for awards to Covered Employees (as defined below)) financial, service
          level and individual  performance criteria;  and (ii) a targeted level
          or levels of performance  with respect to such  criteria.  Performance
          Objectives may differ between Plan  Participants  and between types of
          awards from year to year.

               (c) The  Performance  Objective  for  Performance  Shares and any
          other performance-based award granted to a Covered Employee, if deemed
          appropriate  by the Program  Administrators,  shall be  objective  and
          shall otherwise meet the  requirements of Section  162(m)(4)(C) of the
          Code,   and  shall  be  based  upon  one  or  more  of  the  following
          performance-based  business  criteria,  either on a  business  unit or
          Company-specific  basis or in comparison with peer group  performance:
          net sales; gross sales; return on net assets; return on assets; return
          on equity;  return on capital;  return on  revenues;  cash flow;  book
          value; share price performance (including options and SARs tied solely
          to appreciation in the Fair Market Value of the shares);  earnings per
          share;  stock price earnings ratio;  earnings before interest,  taxes,
          depreciation and  amortization  expenses  ("EBITDA");  earnings before
          interest and taxes ("EBIT");  or EBITDA, EBIT or earnings before taxes
          and  unusual or  nonrecurring  items as  measured  either  against the
          annual  budget  or as a ratio  to  revenue.  Achievement  of any  such
          Performance  Objective shall be measured over a period of years not to
          exceed ten (10) as  specified  by the  Program  Administrators  in the
          agreement for the performance-based award. No business criterion other
          than  those  named  above  in  this  Article  15(c)  may  be  used  in
          establishing  the  Performance  Objective  for an award  to a  Covered
          Employee  under this  Article  15. For each such award  relating  to a
          Covered  Employee,  the Program  Administrators  shall  establish  the
          targeted  level  or  levels  of  performance  for each  such  business
          criterion. The Program Administrators may, in their discretion, reduce
          the  amount of a payout  otherwise  to be made in  connection  with an
          award under this Article  15(c),  but may not exercise  discretion  to
          increase  such  amount,  and the Program  Administrators  may consider
          other  performance   criteria  in  exercising  such  discretion.   All
          determinations by the Program  Administrators as to the achievement of
          Performance  Objectives  under  this  Article  15(c)  shall be made in
          writing.   The   Program   Administrators   may   not   delegate   any
          responsibility  under this Article  15(c).  As used  herein,  "Covered
          Employee"  shall  mean,  with  respect  to any grant of an  award,  an
          executive  of the  Company  or any  subsidiary  who is a member of the
          executive   compensation   group  under  the  Company's   compensation
          practices  (not  necessarily  an executive  officer)  whom the Program

                                       6
<PAGE>

          Administrators  deem may be or become a covered employee as defined in
          Section  162(m)(3) of the Code for any year that such award may result
          in  remuneration  over $1 million which would not be deductible  under
          Section  162(m) of the Code but for the  provisions of the Program and
          any other "qualified performance-based  compensation" plan (as defined
          under Section 162(m) of the Code) of the Company;  provided,  however,
          that the Program  Administrators may determine that a Plan Participant
          has ceased to be a Covered  Employee  prior to the  settlement  of any
          award.

               (d) The  Program  Administrators,  in  their  sole  and  absolute
          discretion,  may  require  that one or more award  agreements  contain
          provisions  which provide  that,  in the event  Section  162(m) of the
          Code,  or any  successor  provision  relating  to  excessive  employee
          remuneration,  would  operate to disallow a  deduction  by the Company
          with  respect to all or part of any award  under the  Program,  a Plan
          Participant's receipt of the benefit relating to such award that would
          not be  deductible  by the Company  shall be  deferred  until the next
          succeeding year or years in which the Plan Participant's  remuneration
          does not exceed the limit set forth in such provisions of the Code.

     Article  16.  Death  Beneficiaries.  In the  event of a Plan  Participant's
death, all of such person's  outstanding awards,  including his or her rights to
receive any  accrued but unpaid  Stock  Payments,  will  transfer to the maximum
extent  permitted by law to such  person's  beneficiary  (except to the extent a
permitted transfer of a Nonqualified  Option or SAR was previously made pursuant
hereto).  Each Plan  Participant may name, from time to time, any beneficiary or
beneficiaries  (which may be named  contingently or  successively) as his or her
beneficiary for purposes of this Program.  Each  designation  shall be on a form
prescribed by the Program Administrators,  will be effective only when delivered
to the Company,  and when  effective will revoke all prior  designations  by the
Plan  Participant.   If  a  Plan  Participant  dies  with  no  such  beneficiary
designation in effect, such person's  beneficiary shall be his or her estate and
such person's awards will be transferable by will or pursuant to laws of descent
and distribution applicable to such person.

     Article 17. Unfunded Program. The Program shall be unfunded and the Company
shall  not be  required  to  segregate  any  assets  that  may at  any  time  be
represented by awards under the Program.  Neither the Company,  its  affiliates,
the Program Administrators, nor the Board shall be deemed to be a trustee of any
amounts to be paid under the Program nor shall anything contained in the Program
or any action taken pursuant to its provisions  create or be construed to create
a fiduciary relationship between any such party and a Plan Participant or anyone
claiming on his or her  behalf.  To the extent a Plan  Participant  or any other
person  acquires  a right to  receive  payment  pursuant  to an award  under the
Program,  such right shall be no greater than the right of an unsecured  general
creditor of the Company.

     Article 18. Choice of Law and Venue. The Program and all related  documents
shall be governed by, and construed in accordance with, the laws of the State of
Delaware.  Acceptance of an award shall be deemed to  constitute  consent to the
jurisdiction  and venue of the state  and  federal  courts  located  in  Orlando
County, State of Florida for all purposes in connection with any suit, action or
other proceeding relating to such award, including the enforcement of any rights
under the Program or any  agreement  or other  document,  and shall be deemed to
constitute  consent to any process or notice of motion in  connection  with such
proceeding  being  served by certified or  registered  mail or personal  service
within  or  without  the  State  of  Florida,  provided  a  reasonable  time for
appearance is allowed.

     Article  19.  Arbitration.  Any  disputes  involving  the  Program  will be
resolved  by  arbitration  in  Orlando,  Florida  before one (1)  arbitrator  in
accordance  with the Commercial  Arbitration  Rules of the American  Arbitration
Association.

                                       7
<PAGE>

     Article 20. Program  Administrators' Right. Except as may be provided in an
award agreement, the Program Administrators may, in their discretion,  waive any
restrictions or conditions applicable to, extend or modify any period (including
any  period  in which an  option or other  exercisable  award may be  exercised,
subject  to the  requirements  of the Code)  applicable  to, or  accelerate  the
vesting of, any award (other than the right to purchase  shares  pursuant to the
Stock Purchase Plan).

     Article 21. Termination of Benefits Under Certain  Conditions.  The Program
Administrators, in their sole and absolute discretion, may cancel any unexpired,
unpaid or deferred award (other than a right to purchase  shares pursuant to the
Stock  Purchase  Plan) at any time if the Plan  Participant is not in compliance
with all applicable  provisions of the Program or any award  agreement or if the
Plan Participant,  whether or not he or she is currently employed by the Company
or one of its  subsidiaries,  acts in a manner contrary to the best interests of
the Company and its subsidiaries.

     Article 22.  Conflicts in Program.  In case of any conflict in the terms of
the Program,  or between the Program and an award  agreement,  the provisions in
the  Program  which  specifically  grant  such  award  shall  control,  and  the
provisions  in the  Program  shall  control  over the  provisions  in any  award
agreement.

     Article  23.  Optional  Deferral.  The right to receive any award under the
Program (other than the right to purchase  shares pursuant to the Stock Purchase
Plan) may,  at the request of the Plan  Participant,  be deferred to such period
and upon such terms and conditions as the Program Administrators shall, in their
discretion,  determine,  which may include crediting of interest on deferrals of
cash and  crediting of dividends  on deferrals  denominated  in shares of Common
Stock.

     Article 24.  Information to Plan  Participants.  To the extent  required by
applicable law, the Company shall provide Plan  Participants  with the Company's
financial statements at least annually.

     Article 25. Lock-Up. To the extent requested by any managing underwriter to
the Company, the Plan Participants shall enter into such market lock-up,  escrow
or other  agreements as may be requested by such  underwriter in connection with
any public offering of the Company's securities.

                                       8
<PAGE>


                                     PART I

                          HOLIDAY RV SUPERSTORES, INC.
                           INCENTIVE STOCK OPTION PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Incentive Stock Option Plan (the "Incentive  Plan") is to promote the growth and
general  prosperity of the Company by permitting the Company to grant options to
purchase  shares of its Common  Stock.  The  Incentive  Plan is designed to help
attract  and  retain   superior   personnel   for   positions   of   substantial
responsibility with the Company and its subsidiaries, and to provide individuals
with an additional  incentive to  contribute to the success of the Company.  The
Company intends that options granted pursuant to the provisions of the Incentive
Plan will qualify as "incentive stock options" within the meaning of Section 422
of the Code. This Incentive Plan is Part I of the Program.  Unless any provision
herein  indicates to the contrary,  this  Incentive Plan shall be subject to the
General  Provisions  of the  Program,  and terms  used but not  defined  in this
Incentive Plan shall have the meanings,  if any, ascribed thereto in the General
Provisions of the Program.

     Section 2.  Maximum  Number of Shares;  Option  Terms and  Conditions.  The
maximum aggregate number of shares of Common Stock subject to the Incentive Plan
shall be  3,000,000.  The terms and  conditions  of  options  granted  under the
Incentive Plan may differ from one another as the Program  Administrators shall,
in  their  discretion,  determine  as  long as all  options  granted  under  the
Incentive Plan satisfy the requirements of the Incentive Plan.

     Section 3.  Duration  of  Options.  Each  option and all rights  thereunder
granted  pursuant to the terms of the  Incentive  Plan shall  expire on the date
determined  by the  Program  Administrators,  but in no event  shall any  option
granted under the Incentive  Plan expire later than ten (10) years from the date
on which the option is granted.  However,  notwithstanding  the above portion of
this  Section  3, if at the  time  the  option  is  granted  the  Optionee  (the
"Optionee")  owns or would be considered to own by reason of Code Section 424(d)
more than 10% of the total combined  voting power of all classes of stock of the
Company or its  subsidiaries,  such option shall expire not more than five years
from the date the option is granted.  In addition,  each option shall be subject
to early termination as provided in the Incentive Plan.

     Section 4. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than the
Fair  Market  Value  of the  shares  at the  time of the  grant  of the  option.
Notwithstanding the preceding sentence,  if at the time an option is granted the
Optionee  owns or would be  considered  to own by reason of Code Section  424(d)
more than 10% of the total combined  voting power of all classes of stock of the
Company or its  subsidiaries,  the purchase  price of the shares covered by such
option shall not be less than 110% of the Fair Market Value of a share of Common
Stock on the date the option is granted.

     Section 5. Maximum  Amount of Options  Exercisable  in Any  Calendar  Year.
Notwithstanding  any other  provision of this Incentive Plan, to the extent that
the  aggregate  Fair  Market  Value  of stock  with  respect  to  which  options
(determined without regard to this Section 5) are exercisable for the first time
by any  Optionee  during any  calendar  year under all stock option plans of the
Company and its subsidiaries exceeds $100,000,  such options shall be treated as
options which are not incentive  stock options within the meaning of Section 422
of the Code. The Program Administrators may provide in any option grant that the
aggregate  Fair Market Value of the Common  Stock with respect to which  options
granted under the Incentive  Plan become  exercisable  for the first time by any
Optionee  during any  calendar  year under all stock option plans of the Company
and its subsidiaries shall not exceed $100,000.

                                      I-1

<PAGE>

     Section 6. Exercise of Options.  Each option shall be exercisable in one or
more installments  during its term as determined by the Program  Administrators,
and the  right to  exercise  may be  cumulative  as  determined  by the  Program
Administrators.  No option may be exercised  for a fraction of a share of Common
Stock.  The purchase price of any shares purchased shall be paid in full in cash
or by  certified or  cashier's  check  payable to the order of the Company or by
shares of Common  Stock,  if  permitted by the Program  Administrators,  or by a
combination of cash,  check,  or shares of Common Stock, at the time of exercise
of the option.  If any portion of the purchase price is paid in shares of Common
Stock,  those  shares  shall be  tendered  at their  then Fair  Market  Value as
determined by the Program  Administrators in accordance with Article 6 under the
General Provisions of the Program Payment in shares of Common Stock includes the
automatic  application  of shares of Common Stock  received  upon exercise of an
option to satisfy the exercise price for additional options.

     Section 7.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Incentive Plan shall  terminate as
of a date to be fixed by the Program Administrators; provided that not less than
30 days' written notice of the date so fixed shall be given to each Optionee and
each such Optionee  shall have the right during such period  (unless such option
shall have previously expired) to exercise any option, including any option that
would not otherwise be exercisable by reason of an insufficient lapse of time.

     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

          (a) if there is no plan or  agreement  respecting  the  Reorganization
     (the  "Reorganization  Agreement") or if the Reorganization  Agreement does
     not  specifically  provide  for the change,  conversion  or exchange of the
     outstanding options for options of another  corporation,  then exercise and
     termination  provisions  equivalent  to those  described  in this Section 7
     shall apply  (which shall  include the right to receive  upon  exercise the
     consideration  that would be  received by a holder of a number of shares of
     Common Stock issuable upon exercise of the option  immediately prior to the
     consummation of the Reorganization); or

          (b) if there is a Reorganization  Agreement and if the  Reorganization
     Agreement specifically provides for the change,  conversion, or exchange of
     the  outstanding  options  for  options  of another  corporation,  then the
     Program  Administrators  shall adjust the outstanding  unexercised  options
     (and shall adjust the options remaining under the Incentive Plan which have
     not  yet  been  granted  if the  Reorganization  Agreement  makes  specific
     provision  for  such  an  adjustment)  in  a  manner  consistent  with  the
     applicable provisions of the Reorganization Agreement.

The term  "Reorganization"  as used in this  Section 7 shall mean any  statutory
merger, statutory consolidation,  sale of all or substantially all of the assets
of the Company or a sale of the Common Stock pursuant to which the Company is or
becomes  a  subsidiary  of  another  company  after  the  effective  date of the
Reorganization.

     Adjustments  and  determinations  under this Section 7 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

                                      I-2
<PAGE>

     Section 8. Written  Notice  Required.  Any option  granted  pursuant to the
terms of the  Incentive  Plan shall be  exercised  when  written  notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised, together with payment of applicable income taxes,
has been received by the Company.

     Section 9. Compliance with Securities Laws. Shares shall not be issued with
respect to any option granted under the Incentive  Plan,  unless the exercise of
that  option  and the  issuance  and  delivery  of the shares  pursuant  to that
exercise  shall  comply with all  applicable  provisions  of foreign,  state and
federal law  including,  without  limitation,  the  Securities  Act of 1933,  as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require an Optionee to furnish evidence satisfactory to the Company, including a
written and signed representation letter and consent to be bound by any transfer
restriction imposed by law, legend, condition, or otherwise, that the shares are
being purchased only for investment and without any present intention to sell or
distribute  the  shares in  violation  of any state or  federal  law,  rule,  or
regulation.  Further,  each Optionee shall consent to the imposition of a legend
on the shares of Common Stock subject to his or her option and the imposition of
stop-transfer  instructions restricting their transferability as required by law
or by this Section 9.

     Section 10.  Employment  of Optionee.  Each  Optionee,  if requested by the
Program Administrators, must agree in writing as a condition of receiving his or
her option,  that he or she will remain in the  employment of the Company or its
subsidiary  corporations following the date of the granting of that option for a
period specified by the Program Administrators. Nothing in the Incentive Plan or
in any option  granted  hereunder  shall  confer upon any  Optionee any right to
continued  employment by the Company or its subsidiary  corporations or limit in
any way the right of the Company or its subsidiary  corporations  at any time to
terminate or alter the terms of that employment.

     Section 11. Option Rights Upon  Termination of  Employment.  If an Optionee
ceases to be  employed  by the  Company or any  subsidiary  corporation  for any
reason other than death or disability,  his or her option shall terminate thirty
(30) days after the date of termination of employment  (unless sooner terminated
in accordance with its terms);  provided,  however, that in the event employment
is  terminated  for  cause,  his  or her  option  shall  terminate  immediately,
provided,  further,  however, that the Program Administrators may, in their sole
and  absolute  discretion,  allow the  option  to be  exercised  (to the  extent
exercisable  on the date of termination of employment) at any time within ninety
(90) days after the date of termination of employment,  unless either the option
or the Incentive Plan otherwise provides for earlier termination.

     Section 12. Option Rights Upon Disability.  If an Optionee becomes disabled
within the meaning of Code Section  422(e)(3)  while  employed by the Company or
any  subsidiary,  his or her option shall terminate six months after the date of
termination  of  employment  due to  disability  (unless  sooner  terminated  in
accordance with its terms);  provided,  however, that the Program Administrators
may, in their sole and absolute discretion, allow the option to be exercised (to
the extent  exercisable  on the date of  termination  of employment) at any time
within one year after the date of  termination  of employment due to disability,
unless either the option or the Incentive  Plan  otherwise  provides for earlier
termination.

     Section 13. Option Rights Upon Death of Optionee. If an Optionee dies while
employed by the Company or any subsidiary  corporation,  his or her option shall
expire  six  months  after  the  date of  death  (unless  sooner  terminated  in
accordance with its terms);  provided,  however, that the Program Administrators
may, in their sole and absolute discretion, allow the option to be exercised (to

                                      I-3
<PAGE>

the extent  exercisable  on the date of  termination  of employment) at any time
within  one year  after  the date of  death,  unless  either  the  option or the
Incentive Plan otherwise provides for earlier termination.  During this one-year
or shorter  period,  the option may be exercised,  to the extent that it remains
unexercised  on the  date of  death,  by the  person  or  persons  to  whom  the
Optionee's  rights under the option shall pass by will or by the laws of descent
and  distribution,  but only to the extent  that the  Optionee  is  entitled  to
exercise the option at the date of death.

     Section 14. Options Not Transferable. Options granted pursuant to the terms
of the Incentive Plan may not be sold, pledged,  assigned, or transferred in any
manner  otherwise than by will or the laws of descent or distribution and may be
exercised  during the  lifetime of an Optionee  only by that  Optionee.  No such
options shall be pledged or hypothecated in any way nor shall they be subject to
execution, attachment, or similar process.

     Section 15.  Adjustments to Number and Purchase  Price of Optioned  Shares.
All  options  granted  pursuant  to the terms of this  Incentive  Plan  shall be
adjusted in the manner prescribed by Article 7 of the General Provisions of this
Program.

                                      I-4
<PAGE>



                          HOLIDAY RV SUPERSTORES, INC.
                           INCENTIVE STOCK OPTION PLAN

                                 GRANT OF OPTION


Date of Grant: ____________________, ____


     This GRANT,  dated as of the date of grant first stated above (the "Date of
Grant"),  is delivered by Holiday RV Superstores,  Inc., a Delaware  corporation
(the "Company"),  to __________________ (the "Optionee"),  who is an employee of
the Company or one of its  subsidiaries  (the  Optionee's  employer is sometimes
referred to herein as the "Employer").

     WHEREAS,  the Board of Directors  of the Company (the  "Board") on November
__,  1999  adopted,  with  subsequent   stockholder  approval,  the  Holiday  RV
Superstores, Inc. Incentive Stock Option (the "Plan");

     WHEREAS,  the Plan provides for the granting of incentive  stock options by
the  Board  or  Program  Administrators  to  employees  of  the  Company  or any
subsidiary  of the  Company to  purchase,  or to  exercise  certain  rights with
respect  to,  shares of the  Common  Stock of the  Company,  $.01 par value (the
"Stock"), in accordance with the terms and provisions thereof; and

     WHEREAS,  the Program  Administrators  consider the Optionee to be a person
who is eligible for a grant of incentive  stock options under the Plan, and have
determined  that it would be in the best  interest  of the  Company to grant the
incentive stock options documented herein.

     NOW, THEREFORE,  the parties hereto,  intending to be legally bound hereby,
agree as follows:

1.   Grant of Option.

     Subject to the terms and  conditions  hereinafter  set forth,  the Company,
with the approval and at the  direction  of the Program  Administrators,  hereby
grants to the  Optionee,  as of the Date of Grant,  an option to  purchase up to
_____  shares of Stock at a price of $_____ per share,  the Fair Market Value as
defined in Article 6 under  General  Provisions of the Program (or, with respect
to 10%  stockholders,  110% of Fair  Market  Value) on the Date of  Grant.  Such
option  is  hereinafter  referred  to as the  "Option"  and the  shares of stock
purchasable upon exercise of the Option are hereinafter sometimes referred to as
the "Option  Shares."  The Option is  intended by the parties  hereto to be, and
shall be treated as, an incentive  stock  option (as such term is defined  under
Section 422 of the Internal Revenue Code of 1986).

2.   Installment Exercise.

     Subject to such  further  limitations  as are provided  herein,  the Option
shall become  exercisable in __________  installments,  the Optionee  having the
right  hereunder  to purchase  from the Company the  following  number of Option
Shares  upon  exercise  of the  Option,  on and after the  following  dates,  in
cumulative fashion as determined by the Program Administrators:


                                      I-5
<PAGE>

         Option Shares Exercisable                            Date
         ________________________________                   _____________
         ________________________________                   _____________
         ________________________________                   _____________

3.  Termination of Option.

     (a)  Subject  to the other  provisions  of this  Grant,  the Option and all
rights hereunder with respect thereto,  to the extent such rights shall not have
been exercised, shall terminate and become null and void after the expiration of
_____ years from the Date of Grant (the "Option Term").

     (b) Upon the  occurrence  of the  Optionee  ceasing  for any  reason  to be
employed by the Employer (such occurrence being a "termination of the Optionee's
employment"),  the  Option,  to  the  extent  not  previously  exercised,  shall
terminate  and become  null and void  within  thirty (30) days after the date of
such  termination  of  the  Optionee's  employment,  except  (1)  in  the  event
employment is terminated  for cause as defined by applicable  law, in which case
Optionee's Option shall terminate and become null and void immediately or (2) in
a case where the Program  Administrators  may otherwise  determine in their sole
and absolute  discretion for up to ninety (90) days following the termination of
employment.  Upon a  termination  of the  Optionee's  employment  by  reason  of
disability or death,  the Option may be  exercised,  but only to the extent that
the Option was  outstanding and exercisable on such date of disability or death,
for up to a  six-month  period  following  the date of such  termination  of the
Optionee's  employment,  unless  extended for a period of up to one year, at the
sole discretion of the Program Administrators.

     (c) In the event of the death of the Optionee,  the Option may be exercised
by the Optionee's legal  representative,  but only to the extent that the option
would otherwise have been exercisable by the Optionee.

     (d) A transfer  of the  Optionee's  employment  between the Company and any
subsidiary of the Company, or between any subsidiaries of the Company, shall not
be deemed to be a termination of the Optionee's employment.

4.   Exercise of Option.

     (a) The Optionee may exercise the option with respect to all or any part of
the number of Option Shares then  exercisable  hereunder by giving the Secretary
of the  Company  written  notice of intent to  exercise.  The notice of exercise
shall  specify  the  number  of Option  Shares  as to which the  Option is to be
exercised and the date of exercise thereof.

     (b) Full payment (in U.S.  dollars) by the Optionee of the option price for
the  Option  Shares  purchased  shall be made on or  before  the  exercise  date
specified in the notice of exercise in cash, or, with the prior written  consent
of the Program  Administrators,  in whole or in part  through the  surrender  of
shares of Stock at their Fair Market  Value on the exercise  date.  The Optionee
shall also pay any required income tax withholding taxes which may be payable in
U.S. dollars or Option Shares if acceptable to the Company.

                                      I-6
<PAGE>

     (c) On the  exercise  date  specified in the  Optionee's  notice or as soon
thereafter  as is  practicable,  the Company  shall cause to be delivered to the
Optionee,  a  certificate  or  certificates  for the  Option  Shares  then being
purchased (out of theretofore unissued Stock or reacquired Stock, as the Company
may  elect)  upon full  payment  for such  option  Shares.  However,  if (i) the
Optionee  is subject to Section 16 of the  Securities  Exchange  Act of 1934 and
(ii) the Optionee  exercises  the Option  before six months have passed from the
Date of Grant,  the Company shall be  permitted,  if required to comply with the
exemptive  provisions of Section 16 of the  Securities  Exchange Act of 1934, to
hold in its custody any stock  certificate  arising from such exercise until six
months has  passed  from the Date of Grant.  The  obligation  of the  Company to
deliver Stock shall,  however,  be subject to the condition  that if at any time
the Program Administrators shall determine in their discretion that the listing,
registration  or  qualification  of the  Option or the  Option  Shares  upon any
securities  exchange  or under any  state or  federal  law,  or the  consent  or
approval of any  governmental  regulatory  body,  is necessary or desirable as a
condition of, or in connection  with,  the Option or the issuance or purchase of
Stock  thereunder,  the Option may not be  exercised  in whole or in part unless
such listing, registration,  qualification,  consent or approval shall have been
effected  or  obtained  free of any  conditions  not  acceptable  to the Program
Administrators.

     (d) If the Optionee fails to pay for any of the Option Shares  specified in
such  notice  or fails to  accept  delivery  thereof,  the  Optionee's  right to
purchase such Option Shares may be terminated by the Company. The date specified
in the  Optionee's  notice as the date of  exercise  shall be deemed the date of
exercise of the Option,  provided  that payment in full for the Option Shares to
be purchased upon such exercise shall have been received by such date.

5.   Adjustment of and Changes in Stock of the Company.

     In the event of a reorganization, recapitalization, change of shares, stock
split, spin-off, stock dividend, reclassification, subdivision or combination of
shares,  merger,  consolidation,  rights  offering,  or any other  change in the
corporate  structure  or shares of capital  stock of the  Company,  the  Program
Administrators  shall  make  such  adjustment  as  may  be  required  under  the
applicable  reorganization  agreement  in the number and kind of shares of Stock
subject to the Option or in the option price;  provided,  however,  that no such
adjustment shall give the Optionee any additional  benefits under the Option. If
there is no  provision  for the  treatment  of the  Option  under an  applicable
reorganization  agreement,  the Option may terminate on a date determined by the
Program  Administrators  following  at  least  30  days  written  notice  to the
Optionee.

6.   No Rights of Stockholders.

     Neither the  Optionee nor any  personal  representative  shall be, or shall
have any of the rights and  privileges  of, a  stockholder  of the Company  with
respect to any shares of Stock  purchasable or issuable upon the exercise of the
Option, in whole or in part, prior to the date of exercise of the Option.

7.   Non-Transferability of Option.

     During the Optionee's  lifetime,  the Option hereunder shall be exercisable
only by the Optionee or any guardian or legal  representative  of the  Optionee,
and the Option  shall not be  transferable  except,  in case of the death of the
Optionee, by will or the laws of descent and distribution,  nor shall the Option
be subject to attachment,  execution or other similar  process.  In the event of
(a) any attempt by the  Optionee to alienate,  assign,  pledge,  hypothecate  or
otherwise dispose of the option,  except as provided for herein, or (b) the levy
of any  attachment,  execution  or similar  process  upon the rights or interest
hereby conferred, the Company may terminate the Option by notice to the Optionee
and it shall thereupon become null and void.

                                      I-7
<PAGE>


8.   Restriction on Exercise.

     The Option may not be exercised  if the issuance of the Option  Shares upon
such exercise would  constitute a violation of any  applicable  federal or State
securities or other law or valid  regulation.  As a condition to the exercise of
the Option,  the Company may require the Optionee  exercising the Option to make
any  representation  or  warranty  to the  Company  as may  be  required  by any
applicable  law or  regulation  and,  specifically,  may require the Optionee to
provide  evidence  satisfactory  to the Company that the Option Shares are being
acquired only for investment  purposes and without any present intention to sell
or  distribute  the shares in  violation of any federal or State  securities  or
other law or valid regulation.

7.   Employment Not Affected.

     The  granting  of the  Option or its  exercise  shall not be  construed  as
granting to the Optionee any right with respect to  continuance of employment of
the Employer.  Except as may otherwise be limited by a written agreement between
the  Employer and the  Optionee,  the right of the Employer to terminate at will
the Optionee's employment with it at any time (whether by dismissal,  discharge,
retirement  or  otherwise)  is  specifically  reserved  by the  Company,  as the
Employer  or on  behalf  of the  Employer  (whichever  the  case  may  be),  and
acknowledged by the Optionee.

8.   Amendment of Option.

     The Option may be amended by the Program  Administrators at any time (i) if
the Program  Administrators  determine,  in their sole and absolute  discretion,
that  amendment  is  necessary  or  advisable in the light of any addition to or
change  in the  Internal  Revenue  Code  of 1986  or in the  regulations  issued
thereunder,  or any federal or state  securities law or other law or regulation,
which  change  occurs  after the Date of Grant and by its terms  applies  to the
Option;  or (ii) other than in the  circumstances  described in clause (i), with
the consent of the Optionee.

9.   Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

         To Company:                Holiday RV Superstores, Inc.
                                    7851 Greenbriar Parkway
                                    Orlando, Florida 32819
                                    Attn:  Chief Financial Officer

         To Optionee:               ______________________________
                                    ______________________________
                                    ______________________________
                                    ______________________________

10.  Incorporation of Plan by Reference.

     The Option is granted pursuant to the terms of the Plan, the terms of which
are  incorporated  herein by reference,  and the Option shall in all respects be
interpreted  in accordance  with, and shall be subject to, the Plan. The Program
Administrators  shall interpret and construe the Plan and this  instrument,  and
its  interpretations  and determinations  shall be conclusive and binding on the

                                      I-8
<PAGE>

parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

11.  Governing Law.

     The validity,  construction,  interpretation  and effect of this instrument
shall  exclusively be governed by and  determined in accordance  with the law of
the State of Delaware,  except to the extent  preempted  by federal  law,  which
shall to the extent govern.

     IN WITNESS WHEREOF,  the Company has caused its duly authorized officers to
execute this Grant of Option,  and to apply the corporate  seal hereto,  and the
Optionee  has placed his or her  signature  hereon,  effective as of the Date of
Grant.

HOLIDAY RV SUPERSTORES, INC.,
  a Delaware corporation



By:______________________________________
         Name:
         Title:


ACCEPTED AND AGREED TO:


________________________________________
[Optionee]


By:_____________________________________
         Name:

                                      I-9
<PAGE>


                                     PART II

                          HOLIDAY RV SUPERSTORES, INC.
                         NON-QUALIFIED STOCK OPTION PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Non-Qualified  Stock  Option  Plan (the  "Nonqualified  Plan") is to permit  the
Company  to  grant  options  to  purchase  shares  of  its  Common  Stock.   The
Nonqualified Plan is designed to help attract and retain superior  personnel for
positions of substantial  responsibility  with the Company and its subsidiaries,
and to provide  individuals  with an  additional  incentive to contribute to the
success of the Company.  Any option granted  pursuant to the  Nonqualified  Plan
shall be clearly and  specifically  designated  as not being an incentive  stock
option, as defined in Section 422 of the Code. This Nonqualified Plan is Part II
of the Program.  Unless any  provision  herein  indicates to the  contrary,  the
Nonqualified Plan shall be subject to the General Provisions of the Program, and
terms used but not defined in this Nonqualified Plan shall have the meanings, if
any, ascribed thereto in the General Provisions of the Program.

     Section 2. Option Terms and Conditions. The terms and conditions of options
granted under the  Nonqualified  Plan may differ from one another as the Program
Administrators  shall  in  their  discretion  determine  as long as all  options
granted under the Nonqualified Plan satisfy the requirements of the Nonqualified
Plan.

     Section 3.  Duration  of  Options.  Each  option and all rights  thereunder
granted pursuant to the terms of the Nonqualified  Plan shall expire on the date
determined  by the  Program  Administrators,  but in no event  shall any  option
granted  under the  Nonqualified  Plan expire later than ten (10) years from the
date on which the option is granted.  In addition,  each option shall be subject
to early termination as provided in the Nonqualified Plan.

     Section 4. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than 85%
of the Fair  Market  Value of the shares at the time of the grant of the option.
Notwithstanding the preceding sentence, if at the time the option is granted the
Optionee is a Covered  Employee,  the Purchase Price shall not be less than 100%
of the Fair Market Value.

     Section 5. Exercise of Options.  Each option shall be exercisable in one or
more installments during its term and the right to exercise may be cumulative as
determined  by the  Program  Administrators.  No option may be  exercised  for a
fraction of a share of Common Stock.  The purchase price of any shares purchased
shall be paid in full in cash or by certified or cashier's  check payable to the
order of the Company or by shares of Common  Stock,  if permitted by the Program
Administrators,  or by a combination of cash,  check, or shares of Common Stock,
at the time of exercise of the option.  If any portion of the purchase  price is
paid in shares of Common  Stock,  those  shares  shall be tendered at their then
Fair Market Value as  determined  by Article 6 of the General  Provisions of the
Program. Payment in shares of Common Stock includes the automatic application of
shares of Common  Stock  received  upon  exercise  of an option to  satisfy  the
exercise price for additional options.

     Section 6.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Nonqualified  Plan shall terminate
as of a date to be fixed by the Program  Administrators;  provided that not less
than 30  days'  written  notice  of the  date so  fixed  shall  be given to each
Optionee and each such Optionee  shall have the right during such period (unless
such option shall have previously expired) to exercise any option, including any
option that would not  otherwise  be  exercisable  by reason of an  insufficient
lapse of time.

                                      II-1
<PAGE>

     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

          (a) if there is no plan or  agreement  respecting  the  Reorganization
     (the  "Reorganization  Agreement") or if the Reorganization  Agreement does
     not  specifically  provide  for the change,  conversion  or exchange of the
     outstanding options for options of another  corporation,  then exercise and
     termination  provisions  equivalent  to those  described  in this Section 6
     shall apply  (which shall  include the right to receive  upon  exercise the
     consideration  that would be  received by a holder of a number of shares of
     Common Stock issuable upon exercise of the option  immediately prior to the
     consummation of the Reorganization); or

          (b) if there is a Reorganization  Agreement and if the  Reorganization
     Agreement specifically provides for the change,  conversion, or exchange of
     the  outstanding  options  for  options  of another  corporation,  then the
     Program  Administrators  shall adjust the outstanding  unexercised  options
     (and shall adjust the options  remaining under the Nonqualified  Plan which
     have not yet been granted if the  Reorganization  Agreement  makes specific
     provision  for  such  an  adjustment)  in  a  manner  consistent  with  the
     applicable provisions of the Reorganization Agreement.

     The  term  "Reorganization"  as used  in this  Section  6  shall  mean  any
statutory merger, statutory  consolidation,  sale of all or substantially all of
the assets of the  Company or a sale of the Common  Stock  pursuant to which the
Company is or becomes a subsidiary of another  company after the effective  date
of the Reorganization.

     Adjustments  and  determinations  under this Section 6 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

     Section 7. Written  Notice  Required.  Any option  granted  pursuant to the
terms of this  Nonqualified  Plan shall be exercised when written notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised has been received by the Company.

     Section 8. Compliance with Securities Laws. Shares shall not be issued with
respect to any option granted under the Nonqualified  Plan,  unless the exercise
of that option and the  issuance  and  delivery of the shares  pursuant  thereto
shall comply with all applicable  provisions of foreign,  state and federal law,
including,  without limitation,  the Securities Act of 1933, as amended, and the
Exchange  Act, and the rules and  regulations  promulgated  thereunder,  and the
requirements of any stock exchange upon which the shares may then be listed, and
shall be further subject to the approval of counsel for the Company with respect
to such compliance.  The Program  Administrators may also require an Optionee to
furnish  evidence  satisfactory  to the Company,  including a written and signed
representation  letter  and  consent  to be bound by any  transfer  restrictions
imposed  by law,  legend,  condition,  or  otherwise,  that the shares are being
purchased only for investment purposes and without any present intention to sell
or  distribute  the shares in violation of any state or federal  law,  rule,  or
regulation.  Further,  each Optionee shall consent to the imposition of a legend
on the shares of Common Stock subject to his or her option and the imposition of
stop-transfer  instructions restricting their transferability as required by law
or by this Section 8.

     Section 9. Continued Employment or Service.  Each Optionee, if requested by
the Program  Administrators,  must agree in writing as a condition  of receiving

                                      II-2
<PAGE>

his or her option, to remain in the employment of, or service to, the Company or
any of its subsidiaries  following the date of the granting of that option for a
period  specified by the Program  Administrators.  Nothing in this  Nonqualified
Plan or in any option granted hereunder shall confer upon any Optionee any right
to  continued  employment  by,  or  service  to,  the  Company  or  any  of  its
subsidiaries,  or limit in any way the right of the Company or any subsidiary at
any  time to  terminate  or  alter  the  terms  of that  employment  or  service
arrangement.

     Section 10. Option Rights Upon Termination of Employment or Service.  If an
Optionee  ceases to be  employed  by, or ceases  to serve,  the  Company  or any
subsidiary  for any reason  other than  death or  disability,  his or her option
shall terminate  thirty (30) days after the date of termination of employment or
service  unless  sooner  terminated  in  accordance  with its  terms;  provided,
however, that in the event employment or service is terminated for cause, his or
her option shall terminate  immediately,  provided,  further,  however, that the
Program  Administrators  may, in their sole and absolute  discretion,  allow the
option to be exercised (to the extent  exercisable on the date of termination of
employment or service) at any time within one year after the date of termination
of employment  or service,  unless  either the option or the  Nonqualified  Plan
otherwise provides for earlier termination.

     Section 11. Option Rights Upon Disability.  If an Optionee becomes disabled
within the meaning of Code Section  422(e)(3)  while  employed by the Company or
any subsidiary  corporation,  his or her option shall terminate six months after
the  date  of  termination  of  employment  due  to  disability  (unless  sooner
terminated in accordance with its terms);  provided,  however,  that the Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of termination of employment
at any time within one year after the date of  termination  of employment due to
disability, unless either the option or the Nonqualified Plan otherwise provides
for earlier termination.

     Section 12. Option Rights Upon Death of Optionee. If an Optionee dies while
employed by, or providing  services to, the Company or any of its  subsidiaries,
his or her option shall expire six months after the date of death (unless sooner
terminated in accordance with its terms);  provided,  however,  that the Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of death) at any time within
one year after the date of death,  unless either the option or the  Nonqualified
Plan otherwise provides for earlier termination. During this one-year or shorter
period, the option may be exercised,  to the extent that it remains  unexercised
on the date of death,  by the person or persons  to whom the  Optionee's  rights
under the option shall pass by will or by the laws of descent and  distribution,
but only to the extent that the  Optionee is entitled to exercise  the option at
the date of death.

     Section 13. Options Not Transferable. Options granted pursuant to the terms
of this Nonqualified Plan may not be sold, pledged,  assigned, or transferred in
any manner otherwise than by will or the laws of descent or distribution and may
be exercised  during the lifetime of an Optionee only by that Optionee.  No such
options shall be pledged or hypothecated in any way nor shall they be subject to
execution, attachment, or similar process.

     Section 14.  Adjustments to Number and Purchase  Price of Optioned  Shares.
All options  granted  pursuant to the terms of this  Nonqualified  Plan shall be
adjusted in a manner  prescribed  by Article 7 of the General  Provisions of the
Program.

                                      II-3
<PAGE>


                          HOLIDAY RV SUPERSTORES, INC.
                         NON-QUALIFIED STOCK OPTION PLAN

                                 GRANT OF OPTION



Date of Grant:  __________, ____

     This GRANT,  dated as of the date of grant first stated above (the "Date of
Grant"),  is delivered by Holiday RV  Superstores,  Inc. a Delaware  corporation
(the "Company"),  to __________________ (the "Optionee"),  who is an employee or
non-employee of the Company or one of its subsidiaries (the Optionee's  employer
is sometimes referred to herein as the ("Employer").

     WHEREAS,  the Board of Directors  of the Company (the  "Board") on November
__,  1999  adopted,  with  subsequent   stockholder  approval,  the  Holiday  RV
Superstores, Inc. Non-Qualified Stock Option (the "Plan");

     WHEREAS,  the Plan  provides for the granting of stock options by the Board
or the Program  Administrators  to employees or  non-employees of the Company or
any  subsidiary of the Company to purchase,  or to exercise  certain rights with
respect  to,  shares of the  Common  Stock of the  Company,  $.01 par value (the
"Stock"), in accordance with the terms and provisions thereof; and

     WHEREAS,  the Program  Administrators  consider the Optionee to be a person
who is eligible for a grant of  non-qualified  stock options under the Plan, and
has determined that it would be in the best interest of the Company to grant the
non-qualified stock options documented herein.

     NOW, THEREFORE,  the parties hereto,  intending to be legally bound hereby,
agree as follows:

1.   Grant of Option.

     Subject to the terms and  conditions  hereinafter  set forth,  the Company,
with the approval and at the  direction  of the Program  Administrators,  hereby
grants to the  Optionee,  as of the Date of Grant,  an option to  purchase up to
__________ shares of Stock at a price of $__________ per share, the [Fair Market
Value/ ___% (__%) of the Fair Market Value].

     Such option is  hereinafter  referred to as the  "Option" and the shares of
stock purchasable upon exercise of the Option are hereinafter sometimes referred
to as the "Option  Shares." The Option is intended by the parties  hereto to be,
and shall be treated as, an option not  qualified as an  incentive  stock option
(as such term is defined  under  Section  422 of the  Internal  Revenue  Code of
1986).

2.   Installment Exercise.

     Subject to such  further  limitations  as are provided  herein,  the Option
shall become  exercisable in __________  installments,  the Optionee  having the
right  hereunder  to purchase  from the Company the  following  number of Option
Shares  upon  exercise  of the  Option,  on and after the  following  dates,  in
cumulative fashion as determined by the Program Administrators:


                                      II-4
<PAGE>

         Option Share Exercisable                             Date
         ________________________________                   _____________
         ________________________________                   _____________
         ________________________________                   _____________

3.   Termination of Option.

     (a)  Subject  to the other  provisions  of this  Grant,  the Option and all
rights hereunder with respect thereto,  to the extent such rights shall not have
been exercised, shall terminate and become null and void after the expiration of
__________ years from the Date of Grant (the "Option Term").

     (b) Upon the  occurrence  of the  Optionee's  ceasing  for any reason to be
employed by, or to serve,  the Company (such  occurrence being a "termination of
the Optionee's employment"), the Option, to the extent not previously exercised,
shall  terminate and become null and void within thirty (30) days after the date
of such  termination  of the  Optionee's  employment,  except  (1) in the  event
employment is terminated  for cause as defined by applicable  law, in which case
Optionee's Option shall terminate and become null and void immediately or (2) in
a case where the Program  Administrators  may otherwise  determine in their sole
and absolute  discretion for up to ninety (90) days following the termination of
employment  or service.  As  determined  by the Program  Administrators,  upon a
termination of the Optionee's  employment by reason of disability or death,  the
Option may be exercised,  but only to the extent that the Option was outstanding
and  exercisable  on such date of  disability  or death,  for up to a  six-month
period  following the date of such  termination  of the  Optionee's  employment,
unless  extended for a period of up to one year,  at the sole  discretion of the
Program Administrators.

     (c) In the event of the death of the Optionee,  the Option may be exercised
by the Optionee's legal  representative,  but only to the extent that the Option
would otherwise have been exercisable by the Optionee.

     (d) A transfer  of the  Optionee's  employment  between the Company and any
subsidiary of the Company, or between any subsidiaries of the Company, shall not
be deemed to be a termination of the Optionee's employment.

4.   Exercise of Options.

     (a) The Optionee may exercise the Option with respect to all or any part of
the number of Option Shares then  exercisable  hereunder by giving the Secretary
of the  Company  written  notice of intent to  exercise.  The notice of exercise
shall  specify  the  number  of Option  Shares  as to which the  Option is to be
exercised and the date of exercise thereof.

     (b) Full payment (in U.S.  dollars) by the Optionee of the option price for
the  Option  Shares  purchased  shall be made on or  before  the  exercise  date
specified in the notice of exercise in cash, or, with the prior written  consent
of the Program  Administrators,  in whole or in part  through the  surrender  of
shares of Stock at their Fair  Market  Value as defined  under  Article 6 of the
General  Provisions of the Program on the exercise date. The Optionee shall also
pay any  required  income  tax  withholding  taxes  which may be payable in U.S.
dollars or Option Shares if acceptable to the Company.

     (c) On the  exercise  date  specified in the  Optionee's  notice or as soon
thereafter  as is  practicable,  the Company  shall cause to be delivered to the
Optionee,  a  certificate  or  certificates  for the  Option  Shares  then being
purchased (out of theretofore unissued Stock or reacquired Stock, as the Company
may  elect)  upon full  payment  for such  Option  Shares.  However,  if (i) the
Optionee  is subject to Section 16 of the  Securities  Exchange  Act of 1934 and
(ii) the Optionee  exercises  the option  before six months have passed from the

                                      II-5
<PAGE>

Date of Grant,  the Company shall be  permitted,  if required to comply with the
exemptive  provisions of Section 16 of the  Securities  Exchange Act of 1934, to
hold in its custody any stock  certificate  arising from such exercise until six
months has  passed  from the Date of Grant.  The  obligation  of the  Company to
deliver Stock shall,  however,  be subject to the condition  that if at any time
the Program Administrators shall determine in their discretion that the listing,
registration  or  qualification  of the  Option or the  Option  Shares  upon any
securities  exchange  or under any  state or  federal  law,  or the  consent  or
approval of any  governmental  regulatory  body,  is necessary or desirable as a
condition of, or in connection  with,  the Option or the issuance or purchase of
Stock  thereunder,  the Option may not be  exercised  in whole or in part unless
such listing, registration,  qualification,  consent or approval shall have been
effected  or  obtained  free of any  conditions  not  acceptable  to the Program
Administrators.

     (d) If the Optionee fails to pay for any of the Option Shares  specified in
such  notice  or fails to  accept  delivery  thereof,  the  Optionee's  right to
purchase such Option Shares may be terminated by the Company. The date specified
in the  Optionee's  notice as the date of  exercise  shall be deemed the date of
exercise of the Option,  provided  that payment in full for the Option Shares to
be purchased upon such exercise shall have been received by such date.

5.   Adjustment of and Changes in Stock of the Company.

     In the event of a reorganization, recapitalization, change of shares, stock
split, spin-off, stock dividend, reclassification, subdivision or combination of
shares,  merger,  consolidation,  rights  offering,  or any other  change in the
corporate  structure  or shares of capital  stock of the  Company,  the  Program
Administrators  shall  make  such  adjustment  as  may  be  required  under  the
applicable  reorganization  agreement  in the number and kind of shares of Stock
subject to the Option or in the option price;  provided,  however,  that no such
adjustment shall give the Optionee any additional  benefits under the Option. If
there is no  provision  for the  treatment  of the  Option  under an  applicable
reorganization  agreement,  the Option may terminate on a date determined by the
Program  Administrators  following  at  least  30  days  written  notice  to the
Optionee.

6.   No Rights of Stockholders.

     Neither the  Optionee nor any  personal  representative  shall be, or shall
have any of the rights and  privileges  of, a  stockholder  of the Company  with
respect to any shares of Stock  purchasable or issuable upon the exercise of the
Option, in whole or in part, prior to the date of exercise of the Option.

7.   Non-Transferability of Option.

     During the Optionee's  lifetime,  the Option hereunder shall be exercisable
only by the Optionee or any guardian or legal  representative  of the  Optionee,
and the Option  shall not be  transferable  except,  in case of the death of the
Optionee, by will or the laws of descent and distribution,  nor shall the Option
be subject to attachment,  execution or other similar  process.  In the event of
(a) any attempt by the  Optionee to alienate,  assign,  pledge,  hypothecate  or
otherwise dispose of the Option,  except as provided for herein, or (b) the levy
of any  attachment,  execution  or similar  process  upon the rights or interest
hereby conferred, the Company may terminate the Option by notice to the Optionee
and it shall thereupon become null and void.

                                      II-6
<PAGE>

8.   Restriction on Exercise.

     The Option may not be exercised  if the issuance of the Option  Shares upon
such exercise would  constitute a violation of any  applicable  federal or state
securities or other law or valid  regulation.  As a condition to the exercise of
the Option,  the Company may require the Optionee  exercising the Option to make
any  representation  or  warranty  to the  Company  as may  be  required  by any
applicable  law or  regulation  and,  specifically,  may require the Optionee to
provide  evidence  satisfactory  to the Company that the Option Shares are being
acquired only for investment  purposes and without any present intention to sell
or  distribute  the shares in  violation of any federal or state  securities  or
other law or valid regulation.

9.   Employment or Service Not Affected.

     The  granting  of the  Option or its  exercise  shall not be  construed  as
granting to the Optionee any right with respect to  continuance of employment by
or service relationship with the Employer. Except as may otherwise be limited by
a written  agreement  between the  Employer and the  Optionee,  the right of the
Employer to terminate at will the Optionee's  employment or service relationship
with it at any time (whether by dismissal,  discharge,  retirement or otherwise)
is  specifically  reserved by the  Company,  as the Employer or on behalf of the
Employer (whichever the case may be), and acknowledged by the Optionee.

10.  Amendment of Option.

     The Option may be amended by the Program  Administrators at any time (i) if
the Program  Administrators  determine,  in their sole and absolute  discretion,
that  amendment  is  necessary  or  advisable in the light of any addition to or
change  in the  Internal  Revenue  Code  of 1986  or in the  regulations  issued
thereunder,  or any federal or state  securities law or other law or regulation,
which  change  occurs  after the Date of Grant and by its terms  applies  to the
Option;  or (ii) other than in the  circumstances  described in clause (i), with
the consent of the Optionee.

11.  Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

                  To Company:               Holiday RV Superstores, Inc.
                                            7851 Greenbriar Parkway
                                            Orlando, Florida 32819
                                            Attn: Chief Financial Officer

                  To Optionee:              ____________________________
                                            ____________________________
                                            ____________________________
                                            ____________________________


                                      II-7
<PAGE>

12.  Incorporation of Plan by Reference.

     The Option is granted pursuant to the terms of the Plan, the terms of which
are  incorporated  herein by reference,  and the Option shall in all respects be
interpreted  in accordance  with, and shall be subject to, the Plan. The Program
Administrators  shall interpret and construe the Plan and this  instrument,  and
its  interpretations  and determinations  shall be conclusive and binding on the
parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

13.  Governing Law.

     The validity,  construction,  interpretation  and effect of this instrument
shall  exclusively be governed by and  determined in accordance  with the law of
the State of Delaware,  except to the extent  preempted  by federal  law,  which
shall to the extent govern.

     IN WITNESS WHEREOF,  the Company has caused its duly authorized officers to
execute this Grant of Option,  and to apply the corporate  seal hereto,  and the
Optionee  has placed his or her  signature  hereon,  effective as of the Date of
Grant.

HOLIDAY RV SUPERSTORES, INC.,
   a Delaware corporation


By:_______________________________
         Name:
         Title:


ACCEPTED AND AGREED TO:


_________________________________
[Optionee]


By: ______________________________
         Name:

                                      II-8
<PAGE>

                                    PART III

                          HOLIDAY RV SUPERSTORES, INC.
                              RESTRICTED SHARE PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Restricted  Share  Plan (the  "Restricted  Plan") is to  promote  the growth and
general  prosperity of the Company by permitting the Company to grant restricted
shares  to  help  attract  and  retain  superior   personnel  for  positions  of
substantial  responsibility with the Company and its subsidiaries and to provide
individuals  with an  additional  incentive to  contribute to the success of the
Company.  The Restricted  Plan is Part III of the Program.  Unless any provision
herein  indicates to the contrary,  the Restricted  Plan shall be subject to the
General  Provisions  of the  Program  and  terms  used but not  defined  in this
Restricted Plan shall have the meanings, if any, ascribed thereto in the General
Provisions of the Program.

     Section 2. Terms and  Conditions.  The terms and  conditions  of restricted
shares  granted  under the  Restricted  Plan may differ  from one another as the
Program  Administrators  shall,  in their  discretion,  determine as long as all
restricted  shares granted under the Restricted Plan satisfy the requirements of
the Restricted Plan.

     Each  restricted  share grant shall provide to the recipient (the "Holder")
the transfer of a specified number of shares of Common Stock of the Company that
shall  become  nonforfeitable  upon the  achievement  of  specified  service  or
performance  conditions  within a specified period or periods (the  "Restriction
Period")  as  determined  by the  Program  Administrators.  At the time that the
restricted  share is  granted,  the  Program  Administrators  shall  specify the
service or  performance  conditions  and the period of  duration  over which the
conditions apply.

     The Holder of  restricted  shares shall not have any rights with respect to
such award,  unless and until such Holder has executed an  agreement  evidencing
the terms and conditions of the award (the "Restricted Share Award  Agreement").
Each  individual  who is  awarded  restricted  shares  shall  be  issued a stock
certificate in respect of such shares.  Such certificate  shall be registered in
the name of the Holder and shall bear an  appropriate  legend  referring  to the
terms, conditions,  and restrictions applicable to such award,  substantially in
the following form:

     The transferability of this certificate and the shares of stock represented
     hereby are subject to the terms and  conditions  (including  forfeiture) of
     the Holiday RV Superstores,  Inc.  Restricted Share Plan and the Restricted
     Share Award Agreement entered into between the registered owner and Holiday
     RV  Superstores,  Inc. Copies of such Plan and Agreement are on file in the
     offices of Holiday RV Superstores, Inc.

     The  Program  Administrators  shall  require  that the  stock  certificates
evidencing  such  shares  be  held  in the  custody  of the  Company  until  the
restrictions  thereon  shall  have  lapsed,  and  that,  as a  condition  of any
restricted share award, the Holder shall have delivered a stock power,  endorsed
in blank, relating to the stock covered by such award. At the expiration of each
Restriction  Period, the Company shall redeliver to the Holder certificates held
by the  Company  representing  the shares with  respect to which the  applicable
conditions have been satisfied.

     Section 3.  Nontransferable.  Subject to the  provisions of the  Restricted
Plan and the Restricted Share Award Agreements, during the Restriction Period as
may be set by the  Program  Administrators  commencing  on the grant  date,  the
Holder shall not be permitted to sell,  transfer,  pledge,  or assign  shares of
restricted shares awarded under the Restricted Plan.


                                     III-1
<PAGE>

     Section 4. Restricted Share Rights Upon Employment or Service.  If a Holder
terminates employment or service with the company prior to the expiration of the
Restriction  Period,  any  restricted  shares  granted  to him  subject  to such
Restriction  Period shall be forfeited by the Holder and shall be transferred to
the  Company.  The  Program  Administrators  may,  in their  sole  and  absolute
discretion,  accelerate the lapsing of or waive such restrictions in whole or in
part  based  upon  such   factors   and  such   circumstances   as  the  Program
Administrators may determine, in their sole and absolute discretion,  including,
but not limited to, the Plan Participant's retirement, death, or disability.

     Section 5. Stockholder  Rights.  The Holder shall have, with respect to the
restricted  shares  granted,  all of the rights of a stockholder of the Company,
including  the right to vote the shares,  and the right to receive any dividends
thereon. Certificates for shares of unrestricted stock shall be delivered to the
Optionee  promptly after,  and only after,  the Restriction  Period shall expire
without forfeiture in respect of such restricted shares.

     Section 6.  Compliance  with  Securities  Laws.  Shares shall not be issued
under the  Restricted  Plan  unless  the  issuance  and  delivery  of the shares
pursuant thereto shall comply with all relevant provisions of foreign, state and
federal law,  including,  without  limitation,  the  Securities  Act of 1933, as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require a Holder to furnish  evidence  satisfactory to the Company,  including a
written and signed representation letter and consent to be bound by any transfer
restrictions imposed by law, legend,  condition,  or otherwise,  that the shares
are being  purchased  only for  investment  purposes  and  without  any  present
intention to sell or distribute  the shares in violation of any state or federal
law, rule, or regulation.  Further,  each Holder shall consent to the imposition
of a legend on the shares of Common  Stock  issued  pursuant  to the  Restricted
Share Plan and the imposition of stop-transfer  instructions  restricting  their
transferability as required by law or by this Section 6.

     Section 7. Continued  Employment or Service.  Each Holder,  if requested by
the Program Administrators, must agree in writing as a condition of the granting
of his or her restricted  shares, to remain in the employment of, or service to,
the Company or any of its  subsidiaries  following  the date of the  granting of
that  restricted  share for a period  specified  by the Program  Administrators.
Nothing in the  Restricted  Plan or in any  restricted  share granted  hereunder
shall  confer upon any Holder any right to continued  employment  by, or service
to, the Company or any of its subsidiaries, or limit in any way the right of the
Company or any  subsidiary  at any time to  terminate or alter the terms of that
employment or service arrangement.



                                     III-2
<PAGE>


                          HOLIDAY RV SUPERSTORES, INC.
                             RESTRICTED SHARES PLAN
                        RESTRICTED SHARE AWARD AGREEMENT

     This AGREEMENT is made as of __________,  _____,  by and between Holiday RV
Superstores,    Inc.   a   Delaware    corporation    (the    "Company"),    and
______________________ ("Holder"):

     WHEREAS, the Company maintains the Holiday RV Superstores,  Inc. Restricted
Shares Plan ("Restricted Plan") under which the Program Administrators may award
shares of the  Company's  common  stock,  $.01 par  value  ("Common  Stock")  to
employees and non-employees as the Program Administrators may determine, subject
to terms, conditions, or restrictions as they may deem appropriate; and

     WHEREAS,  pursuant to the Restricted Plan, the Program  Administrators have
awarded to Holder a restricted stock award conditioned upon the execution by the
Company and Holder of a Restricted  Share Award Agreement  setting forth all the
terms and conditions applicable to such award.

     NOW,  THEREFORE,  in  consideration  of the  mutual  promise  and  covenant
contained herein, it is hereby agreed as follows:

1.   Award of Shares.

     Under the terms of the Restricted Plan, the Program  Administrators  hereby
award and  transfer to Holder a  restricted  stock  award on  __________________
("Grant Date"), covering shares of Common Stock ("Shares") subject to the terms,
conditions,  and  restrictions  set forth in this  Agreement.  This  transfer of
Shares shall  constitute a transfer of such property in connection with Holder's
performance of service to the Company (which  transfer is intended to constitute
a "transfer" for purposes of Section 83 of the Internal Revenue Code).

2.   Share Restrictions.

     During the  period  beginning  on the Grant Date and ending on the  date(s)
specified by the Program  Administrators  (the "Restriction  Period"),  Holder's
ownership of the Shares shall be subject to a risk of forfeiture  (which risk is
intended to  constitute  a  "substantial  risk of  forfeiture"  for  purposes of
Section 83 of the Internal Revenue Code).  Specifically,  if Holder's employment
or service with the Company is  terminated  for any reason,  including  Holder's
death, disability, or retirement at any time before the Restriction Period ends,
Holder shall forfeit his or her ownership in the Shares.  However,  in the event
of Holder's  termination  of employment or service,  the Program  Administrators
may, in their sole and absolute  discretion,  based upon relevant  circumstances
such as the  Holder's  death,  disability,  or  retirement,  waive  the  minimum
employment or service requirement and provide Holder with a nonforfeitable right
to the Shares as of the date of such termination of employment or service.

3.   Stock Certificates.

     A stock  certificate  evidencing  the Shares shall be issued in the name of
Holder as of the Grant Date.  Holder shall  thereupon be the  shareholder of all
the  Shares  represented  by the stock  certificate.  As such,  Holder  shall be
entitled to all rights of a stockholder  of the Company,  including the right to
vote the Shares and receive  dividends  and/or other  distributions  declared on
such Shares.

                                     III-3

<PAGE>

     Physical  possession or custody of the stock  certificate shall be retained
by the Company  until such time as the  Restriction  Period  lapses  without the
occurrence of any  forfeiture  of the Shares in a manner  described in the above
Paragraph  2.  Upon  the  expiration  of  the  Restriction  Period  without  the
occurrence of such a forfeiture,  the Company shall cause the stock  certificate
covering  the  Shares to be  delivered  to Holder.  In the event  that  Holder's
employment or service with the Company is  terminated  prior to the lapse of the
Restriction  Period  and there  occurs a  forfeiture  of the  Shares,  the stock
certificate  representing  such Shares shall be then  canceled and revert to the
Company.

4.   Nontransferable.

     During the Restriction  Period,  the Shares covered by the restricted stock
award shall not be  transferable by Holder by means of sale,  assignment,  sale,
pledge,  encumbrance,  or otherwise.  During the Restriction Period, the Company
shall place a legend on the stock certificate restricting the transferability of
such  certificate  and referring to the terms and  conditions  applicable to the
Shares pursuant to the Restricted Share Plan and this Agreement.

     Upon the lapse of the Restriction Period, the Shares shall not be delivered
to Holder if such  delivery  would  constitute  a  violation  of any  applicable
federal or state securities or other law or valid regulation.  As a condition to
the delivery of the Shares to Holder, the Company may require Holder to make any
representation  or  warranty  as  may  be  required  by  any  applicable  law or
regulation   and,   specifically,   may  require  Holder  to  provide   evidence
satisfactory  to the  Company  that  the  Shares  are  being  acquired  only for
investment  purposes and without any present intention to sell or distribute the
shares in  violation  of any federal or state  securities  or other law or valid
regulation.

5.   Administration.

     The  Program  Administrators  shall  have  full  authority  and  discretion
(subject only to the express  provisions of the  Restricted  Plan) to decide all
matters relating to the administration and interpretation of the Restricted Plan
and this  Agreement.  All such Program  Administrators  determinations  shall be
final,  conclusive,  and  binding  upon  the  Company,  Holder,  and any and all
interested parties.

6.   Right to Continued Employment or Service.

     Nothing in the Restricted Plan or this Agreement shall confer on Holder any
right to continue  in the employ of or service to the Company or,  except as may
otherwise be limited by a written  agreement  between the Company and Holder, in
any way affect the Company's right to terminate Holder's  employment or service,
at will,  at any time  without  prior  notice  at any time for any or no  reason
(whether by dismissal, discharge, retirement or otherwise).

7.   Amendment.

     This  Agreement  shall be  subject to the terms of the  Restricted  Plan as
amended,  the terms of which are incorporated herein by reference.  However, the
restricted  stock award that is the subject of this Agreement may not in any way
be  restricted  or limited  by any  Restricted  Plan  amendment  or  termination
approved after the date of the award without Holder's written consent.

8.   Force and Effect.

     The various  provisions of this Agreement are severable in their  entirety.
Any determination of invalidity or  unenforceability  of any one provision shall
have no effect on the continuing force and effect of the remaining provisions.

                                     III-4
<PAGE>

9.   Governing Law.

     This  Agreement  shall be  construed  and enforced in  accordance  with and
governed by the laws of the State of Delaware.

10.  Successors.

     This  Agreement  shall be  binding  upon and  inure to the  benefit  of the
successors, assigns, and heirs of the respective parties.

11.  Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

         To Company:                Holiday RV Superstores, Inc.
                                    7851 Greenbriar Parkway
                                    Orlando, Florida 32819
                                    Attn:  Chief Financial Officer

         To Holder:                 ______________________________
                                    ______________________________
                                    ______________________________
                                    ______________________________

12.  Incorporation of Plan by Reference.

     The  Shares are  awarded  pursuant  to the terms of the Plan,  the terms of
which are  incorporated  herein by  reference,  and the Share award shall in all
respects be interpreted in accordance with the Plan. The Program  Administrators
shall   interpret   and  construe  the  Plan  and  this   instrument,   and  its
interpretations  and  determinations  shall be  conclusive  and  binding  on the
parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

     IN WITNESS WHEREOF, the parties hereto have signed this Agreement as of the
date hereof.

HOLIDAY RV SUPERSTORES, INC.,
    a Delaware corporation                   ___________________________________
[Optionee]


By: ______________________________           ___________________________________
         Name:                                  Name:
         Title:


                                     III-5
<PAGE>

                                     PART IV

                          HOLIDAY RV SUPERSTORES, INC.
                          EMPLOYEE STOCK PURCHASE PLAN

     Section 1.  Purpose.  The  purpose  of the  Holiday  RV  Superstores,  Inc.
Employee  Stock  Purchase  Plan (the  "Stock  Purchase  Plan") is to promote the
growth and general  prosperity of the Company by permitting  the Company to sell
to employees of the Company and its  subsidiaries  shares of the Company's stock
in  accordance  with  Section  423 of the Code  ("Section  423"),  and it is the
intention of the Company to have the Stock  Purchase Plan qualify as an Employee
Stock Purchase Plan in accordance  with Section 423, and the Stock Purchase Plan
shall be  construed  to  administer  stock  purchases  and to  extend  and limit
participation  consistent  with the  requirements  of  Section  423.  The  Stock
Purchase Plan will be administered by the Program Administrators, and terms used
but not defined in this Stock  Purchase  Plan shall have the  meanings,  if any,
ascribed thereto in the General Provisions of the Program.

     Section 2.  Maximum  Number of Shares;  Terms and  Conditions.  The maximum
aggregate  number of shares of Common Stock  subject to the Stock  Purchase Plan
shall be 3,000,000.  The terms and conditions of shares to be offered to be sold
to employees of the Company and its  subsidiaries  under the Stock Purchase Plan
shall comply with Section 423.

     Section 3.  Offering  Periods and  Participation.  The Stock  Purchase Plan
shall be  implemented  through a series  of  consecutive  six (6) month  periods
commencing on the first trading day on or after January 1 or July 1 of each year
and  terminating  on the last  trading day ending  approximately  six (6) months
later(the "Offering Periods"). Any employee who shall be employed by the Company
or one of its  subsidiaries  on a given  Enrollment  Date (defined  below) whose
customary employment for tax purposes is at least twenty (20) hours per week and
more than five (5)  consecutive  months in any calendar  year,  and who own less
than 5% of the Common Stock,  is eligible to  participate  in the Stock Purchase
Plan (an "Eligible  Employee") An Eligible Employees may become a participant in
the Stock Purchase Plan by completing  and  delivering to the Company's  payroll
office an agreement  authorizing payroll deductions and evidencing the terms and
conditions  of the  stock  subscription  in a  form  prescribed  by the  Program
Administrators  (the  "Subscription  Agreement")  prior to the first day of each
Offering  Period.  The first day of each Offering Period will be the "Enrollment
Date" and the last day of each period will be the  "Exercise  Date." The Program
Administrators  shall have the power to change the duration of Offering  Periods
(including  the  commencement  date  thereof)  with respect to future  offerings
without stockholder  approval if such change is announced at least five (5) days
prior to the  scheduled  beginning of the first  Offering  Period to be affected
thereafter.  Under this Stock  Purchase  Plan,  "Purchase  Period" shall mean an
approximately six (6) month period commencing after one Exercise Date and ending
with the next Exercise Date.

     Section  4.  Purchase  Price.  The  "Purchase  Price"  means an  amount  as
determined by the Program Administrators that is the lesser of: (a) the Purchase
Price  Discount  (as defined  below)  from the Fair  Market  Value of a share of
Common Stock on the Enrollment Date, or (b) the Purchase Price Discount from the
Fair Market Value of a share of Common Stock on the Exercise Date. The "Purchase
Price Discount" shall mean the amount of the discount from the Fair Market Value
granted to Plan  Participants  not to exceed  fifteen  percent (15%) of the Fair
Market Value.

                                      IV-1
<PAGE>

     Section 5. Grants.

          (a) Grants.  On the  Enrollment  Date of each  Offering  Period,  each
     Eligible Employee participating in such Offering Period shall be granted an
     option to purchase on each Exercise  Date during such  Offering  Period (at
     the  applicable  Purchase  Price)  shares of Common Stock in an amount from
     time to time  specified  by the  Program  Administrators  as set  forth  in
     Section 5(b) below.  The Program  Administrators  will also  establish  the
     Purchase  Price Discount and the maximum number or value of shares that may
     be purchased by any Plan Participant (the "Periodic Exercise Limit"), which
     in no event shall exceed the lowest amount  provided under Section  5(b)(i)
     through (iii) below (the "Statutory Maximum"),  and if no Periodic Exercise
     Limit is specified by the Program Administrators, shall equal the Statutory
     Maximum.  The right to purchase  shall  expire  immediately  after the last
     Exercise Date of the Offering Period.

          (b) Grant  Limitations.  Any  provisions of the Stock Purchase Plan to
     the contrary notwithstanding,  no Plan Participant shall be granted a right
     to purchase under the Stock Purchase Plan:

               (i) if,  immediately after the grant, such Plan Participant would
          own stock  possessing  five percent (5%) or more of the total combined
          voting power or value of all classes of stock of the Company or of any
          subsidiary  (applying  the  constructive  ownership  rules of  Section
          424(d) of the Code and  treating  stock  that a Plan  Participant  may
          acquire  under  outstanding   options  as  stock  owned  by  the  Plan
          Participant);

               (ii) that  permits  such Plan  Participant's  rights to  purchase
          stock under all employee  stock  purchase plans of the Company and its
          subsidiaries  to accrue at a rate that  exceeds  Twenty-Five  Thousand
          Dollars  ($25,000) worth of stock (determined at the Fair Market Value
          of the shares at the time such  option is granted)  for each  calendar
          year in  which  such  option  is  outstanding  at any  time  (computed
          utilizing the rules of Section 423(b)(8) of the Code);

               (iii) that permits a Plan Participant to purchase Stock in excess
          of  twenty  percent  (20%)  of his or her  compensation,  which  shall
          include  the gross base salary or hourly  compensation  paid to a Plan
          Participant  and the  gross  amount  of any  targeted  bonus,  without
          reduction  for  contributions  to any  401(k)  plan  sponsored  by the
          Company; or

               (iv) that exceeds the Periodic Exercise Limit.

          (c) No Rights in Respect of  Underlying  Stock.  The Plan  Participant
     will have no  interest  or voting  right in  shares  covered  by a right to
     purchase until such purchase has been completed.

          (d) Plan Account.  The Company shall  maintain a plan account (a "Plan
     Account") for the Plan  Participants  in the Stock  Purchase Plan, to which
     are credited the payroll deductions made for such Plan Participant pursuant
     to Section 6 and from which are debited  amounts  paid for the  purchase of
     shares.

     Section 6. Payroll Deductions/Direct Purchases.

          (a)  Plan  Participant   Designations.   The  Subscription   Agreement
     applicable to an Offering Period shall designate  payroll  deductions to be
     made on each payday during the Offering Period as a whole number percentage

                                      IV-2
<PAGE>

     specified  by  the  Program  Administrators  of  such  Eligible  Employee's
     compensation for the pay period preceding such payday. Direct purchases may
     be permitted on such terms specified by the Program Administrators.

          (b) Plan Account Balances.  The Company shall make payroll  deductions
     as  specified  in each Plan  Participant's  Subscription  Agreement on each
     payday  during the Offering  Period and credit such payroll  deductions  to
     such Plan  Participant's  Plan Account. A Plan Participant may not make any
     additional  payments into such Plan Account. No interest will accrue on any
     payroll deductions.  All payroll deductions received or held by the Company
     under the Stock  Purchase Plan may be used by the Company for any corporate
     purpose,  and the Company shall not be obligated to segregate  such payroll
     deductions.

          (c) Plan Participant  Changes.  A Plan Participant may discontinue his
     or her  participation  in the Stock Purchase Plan as provided in Section 9,
     or may  increase  or  decrease  (subject  to  such  limits  as the  Program
     Administrators may impose) the rate of his or her payroll deductions during
     any Offering Period by filing with the Company a new Subscription Agreement
     authorizing such a change in the payroll deduction rate. The change in rate
     shall be effective  with the first full payroll  period  following five (5)
     business  days  after  the  Company's   receipt  of  the  new  Subscription
     Agreement,  unless  the  Company  elects  to  process  a  given  change  in
     participation  more quickly. A Plan  Participant's  Subscription  Agreement
     shall remain in effect for successive  Offering  Periods unless  terminated
     sooner as provided by Section 9 hereof.

          (d) Decreases.  Notwithstanding the foregoing, to the extent necessary
     to comply with Section  423(b)(8)  of the Code and Section  5(b) herein,  a
     Plan Participant's payroll deductions shall be decreased to zero percent at
     such time during any  Purchase  Period that is  scheduled to end during the
     current calendar year (the "Current Purchase Period") when the aggregate of
     all payroll  deductions  previously  used to purchase stock under the Stock
     Purchase Plan in a prior  Purchase  Period which ended during that calendar
     year plus all payroll  deductions  accumulated  with respect to the Current
     Purchase Period equal to the maximum  permitted by Section 423(b)(8) of the
     Code. Payroll deductions shall recommence at the rate provided in such Plan
     Participant's Subscription Agreement at the beginning of the first Purchase
     Period that is  scheduled to end in the  following  calendar  year,  unless
     terminated by the Plan Participant as provided in Section 9.

          (e) Tax  Obligations.  At the time of the option is exercised,  and at
     the time any Common Stock issued  under the Stock  Purchase  Plan to a Plan
     Participant is disposed of, the Plan  Participant  must adequately  provide
     for the Company's federal, state or other tax withholding  obligations,  if
     any,  that  arise upon the  purchase  of shares or the  disposition  of the
     Common Stock.  At any time,  the Company may, but will not be obligated to,
     withhold from the Plan Participant's  compensation the amount necessary for
     the Company to meet applicable withholding obligations,  including, but not
     limited to, any  withholding  required to make available to the Company any
     tax  deductions or benefit  attributable  to sale or early  disposition  of
     Common Stock by the Eligible Employee.

          (f)  Statements  of Account.  The  Company  shall  maintain  each Plan
     Participant's Plan Account and shall give each Plan Participant a statement
     of account at least annually. Such statements will set forth the amounts of
     payroll  deductions,  the  Purchase  Price  applicable  to the Common Stock
     purchased,  the number of shares purchased,  the remaining cash balance and
     the dividends received, if any, for the period covered.

                                      IV-3
<PAGE>

     Section 7. Exercise of Option.

     (a)  Automatic  Exercise  on  Exercise  Dates.  Unless  a Plan  Participant
withdraws as provided in Section 9 below,  his or her option for the purchase of
shares will be  exercised  automatically  on the  Exercise  Date and the maximum
whole  number  of  shares  of  Common  Stock  as can  then be  purchased  at the
applicable  Purchase Price with the payroll deductions  accumulated in such Plan
Participant's  Plan  Account and not yet applied to the purchase of shares under
the Stock Purchase Plan,  subject to the Periodic  Exercise  Limit.  Any payroll
deductions  accumulated  in a Plan  Participant's  Plan  Account  which  are not
sufficient to purchase a full share shall be retained in the Plan  Participant's
Plan Account for the subsequent  Purchase Period,  subject to earlier withdrawal
by the Plan  Participant  as  provided  in Section 9  hereof..  As  promptly  as
practicable  after each Exercise Date on which a purchase of shares occurs,  the
Company  shall  arrange  delivery  to each  participant,  as  appropriate,  of a
certificate  representing  the  shares  purchased  upon  exercise  of his or her
option.  During a Plan Participant's  lifetime, a Plan Participant's  options to
purchase  shares under the Stock Purchase Plan shall be exercisable  only by the
Plan Participant.

     (b) Compliance  With  Securities  Law.  Shares of Common Stock shall not be
issued with respect to any purchase of shares  granted under the Stock  Purchase
Plan,  unless the  purchase  of shares and the  issuance  and  delivery of those
shares  pursuant to that  exercise  comply  with all  applicable  provisions  of
foreign, state and federal law including, without limitation, the Securities Act
of 1933,  as  amended  and the  Exchange  Act,  and the  rules  and  regulations
promulgated  thereunder,  and the  requirements of any stock exchange upon which
the shares may then be listed,  and shall be further  subject to the approval of
counsel  for  the  Company  with  respect  to  such   compliance.   The  Program
Administrators   may  also  require  a  Plan  Participant  to  furnish  evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend,  condition,  or otherwise,  that the shares are being purchased only for
investment  purposes and without any present intention to sell or distribute the
shares in violation of any state or federal law, rule, or  regulation.  Further,
each Plan Participant  shall consent to the imposition of a legend on the shares
of Common Stock  purchased  and the  imposition  of  stop-transfer  instructions
restricting their transferability as required by law or by this Section 7.

     (c) Excess Plan Account  Balances.  If, due to  application of the Periodic
Exercise Limit or otherwise,  there remains in a Plan Participant's Plan Account
immediately  following  exercise of such Plan  Participant's  option to purchase
shares on an  Exercise  Date any cash  accumulated  immediately  preceding  such
Exercise Date and not applied to the purchase of shares under the Stock Purchase
Plan, such cash shall be retained in the Plan Participant's Plan Account for the
subsequent   Purchase  Period,   subject  to  earlier  withdrawal  by  the  Plan
Participant as provided in Section 9 hereof.

     Section 8. Holding Period. The Program  Administrators may establish,  as a
condition to participation, a holding period of up to one (1) year.

     Section 9. Withdrawal; Termination of Employment.

     (a) Voluntary Withdrawal.  A Plan Participant may withdraw from an Offering
Period by giving  written  notice to the Company's  payroll  office at least ten
(10) business days prior to the next Exercise  Date.  Such  withdrawal  shall be
effective ten (10) business days after receipt by the Company's  payroll  office
of  notice  thereof.  On  or  promptly  following  the  effective  date  of  any
withdrawal,  all (but not less than all) of the withdrawing  Plan  Participant's
payroll  deductions  credited to his or her Plan  Account and not yet applied to

                                      IV-4
<PAGE>

the purchase of shares under the Stock  Purchase  Plan will be paid to such Plan
Participant,   and  on  the  effective  date  of  such   withdrawal   such  Plan
Participant's  option  to  purchase  shares  for  the  Offering  Period  will be
automatically  terminated and no further payroll  deductions for the purchase of
shares will be made during the Offering Period. If a Plan Participant  withdraws
from an Offering Period,  payroll deductions will not resume at the beginning of
any succeeding  Offering  Period,  unless the Plan  Participant  delivers to the
Company a new Subscription Agreement with respect thereto.

     (b) Termination of Employment.  Promptly after a Plan Participant's ceasing
to be an employee  for any reason the payroll  deductions  credited to such Plan
Participant's  Plan  Account and not yet applied to the purchase of shares under
the Stock  Purchase  Plan will be returned to such Plan  Participant  or, in the
case of his or her death, to the person or persons  entitled  thereto,  and such
Plan Participant's  option to purchase shares will be automatically  terminated,
provided  that,  if the Company  does not learn of such death more than ten (10)
business days prior to an Exercise  Date,  payroll  deductions  credited to such
Plan  Participant's  Plan Account may be applied to the purchase of shares under
the Stock Purchase Plan on such Exercise Date.

     Section 10.  Nontransferability.  Neither payroll deductions  credited to a
Plan  Participant's Plan Account nor any rights with regard to the exercise of a
purchase of shares or to receive  shares  under the Stock  Purchase  Plan may be
assigned, transferred,  pledged or otherwise disposed of by the Plan Participant
in any way other than by will or the laws of descent and  distribution,  and any
purchase of shares by a Plan Participant  shall,  during such Plan Participant's
lifetime,  be  exercisable  only by such Plan  Participant.  Any such attempt at
assignment,  transfer,  pledge or other  disposition  shall be  without  effect,
except  that the  Program  Administrator  may treat such act as an  election  to
withdraw from an Offering Period in accordance with Section 9.

     Section 11.  Compliance  with Securities  Laws.  Shares shall not be issued
with respect to the Stock Purchase Plan, unless the issuance and delivery of the
shares pursuant thereto shall comply with all applicable  provisions of foreign,
state and federal law,  including,  without  limitation,  the  Securities Act of
1933,  as  amended,  and  the  Exchange  Act,  and  the  rules  and  regulations
promulgated  thereunder,  and the  requirements of any stock exchange upon which
the shares may then be listed,  and shall be further  subject to the approval of
counsel  for  the  Company  with  respect  to  such   compliance.   The  Program
Administrators   may  also  require  a  Plan  Participant  to  furnish  evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend,  condition,  or otherwise,  that the shares are being purchased only for
investment  purposes and without any present intention to sell or distribute the
shares in violation of any state or federal law, rule, or  regulation.  Further,
each Plan Participant  shall consent to the imposition of a legend on the shares
of Common Stock subject to his or her option and the imposition of stop-transfer
instructions  restricting  their  transferability  as required by law or by this
Section 11.

     Section 12.  Continued  Employment or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing, to remain in the
employment of, or service to, the Company or any of its  subsidiaries  following
the date of the granting of the option to purchase shares for a period specified
by the Program Administrators.  Nothing in this Stock Purchase Plan shall confer
upon any Plan  Participant any right to continued  employment by, or service to,
the  Company  or any of its  subsidiaries,  or limit in any way the right of the
Company or any  subsidiary  at any time to  terminate or alter the terms of that
employment or service arrangement.

                                      IV-5
<PAGE>

                                     PART V

                          HOLIDAY RV SUPERSTORES, INC.
                     NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

     Section 1. Purpose; Plan. The purpose of this Holiday RV Superstores,  Inc.
Non-Employee  Director Stock Option Plan (the "Directors Plan") is to permit the
Company to grant options to purchase  shares of its Common Stock to non-employee
directors of the Company.  Any option  granted  pursuant to the  Directors  Plan
shall be clearly and  specifically  designated  as not being an incentive  stock
option,  as defined in Section 422 of the Code. This Directors Plan is Part V of
the  Program.  Unless  any  provision  herein  indicates  to the  contrary,  the
Directors  Plan shall be subject to the General  Provisions of the Program,  and
terms used but not defined in this  Directors  Plan shall have the meanings,  if
any, ascribed thereto in the General Provisions of the Program.

     Section 2. Option  Terms and  Conditions.  The Program  shall grant to each
director of the Company,  at such times  including  upon election or appointment
and from time to time  thereafter,  options to purchase that number of shares of
Common Stock as determined annually by the Program Administrators. The terms and
conditions of options  granted  under the  Directors  Plan shall be in duration,
form and  substance  as the  Program  Administrators  shall in their  discretion
determine,  but in no event shall any option  granted under the  Directors  Plan
expire later than ten (10) years from the date on which the option is granted.

     Section 3. Compliance with  Securities  Laws.  Shares of Common Stock shall
not be issued  with  respect to any option  granted  under the  Directors  Plan,
unless the  exercise of that option and the  issuance and delivery of the shares
pursuant thereto shall comply with all applicable  provisions of foreign,  state
and federal law, including,  without limitation,  the Securities Act of 1933, as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require an Optionee to furnish evidence satisfactory to the Company, including a
written and signed representation letter and consent to be bound by any transfer
restrictions imposed by law, legend,  condition,  or otherwise,  that the shares
are being  purchased  only for  investment  purposes  and  without  any  present
intention to sell or distribute  the shares in violation of any state or federal
law, rule, or regulation. Further, each Optionee shall consent to the imposition
of a legend on the shares of Common  Stock  subject to his or her option and the
imposition of stop-transfer  instructions  restricting their  transferability as
required by law or by this Section 2.

     Section 4. Adjustments to Number and Purchase Price of Optioned Shares. All
options  granted  pursuant to the terms of this Directors Plan shall be adjusted
in a manner prescribed by Article 7 of the General Provisions of the Program.

     Section 5. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than the
Fair Market Value of the shares at the time of the grant of the option.

     Section 6. Exercise of Options.  . Each option shall be  exercisable in one
or more installments during its term and the right to exercise may be cumulative
as  determined by the Program  Administrators.  No option may be exercised for a
fraction of a share of Common Stock.  The purchase price of any shares purchased
shall be paid in full in cash or by certified or cashier's  check payable to the
order of the Company or, if permitted by the Program  Administrators,  by shares
of Common  Stock or by a  combination  of cash,  check,  or, if permitted by the

                                      V-1
<PAGE>

Program  Administrators,  shares of Common Stock, at the time of exercise of the
option.  If any portion of the purchase price is paid in shares of Common Stock,
those shares shall be tendered at their then Fair Market Value as  determined by
Article 6 under General  Provisions of the Program.  Payment in shares of Common
Stock includes the automatic application of shares of Common Stock received upon
exercise of an option to satisfy the exercise price for additional options.

     Section 7.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Directors Plan shall  terminate as
of a date to be fixed by the Program Administrators; provided that not less than
30 days' written notice of the date so fixed shall be given to each Optionee and
each such Optionee  shall have the right during such period  (unless such option
shall have previously expired) to exercise any option, including any option that
would not otherwise be exercisable by reason of an insufficient lapse of time.

     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

               (a)  if   there   is  no  plan  or   agreement   respecting   the
          Reorganization   (the   "Reorganization    Agreement")   or   if   the
          Reorganization Agreement does not specifically provide for the change,
          conversion  or  exchange  of the  outstanding  options  for options of
          another   corporation,   then  exercise  and  termination   provisions
          equivalent  to those  described  in this  Section 7 shall apply (which
          shall  include the right to receive upon  exercise  the  consideration
          that  would be  received  by a holder  of a number of shares of Common
          Stock  issuable upon exercise of the option  immediately  prior to the
          consummation of the Reorganization); or

               (b)  if  there  is  a   Reorganization   Agreement   and  if  the
          Reorganization   Agreement   specifically  provides  for  the  change,
          conversion,  or  exchange  of the  outstanding  options for options of
          another corporation,  then the Program Administrators shall adjust the
          outstanding   unexercised   options  (and  shall  adjust  the  options
          remaining  under the Directors Plan which have not yet been granted if
          the  Reorganization  Agreement  makes  specific  provision for such an
          adjustment) in a manner  consistent with the applicable  provisions of
          the Reorganization Agreement.

     The  term  "Reorganization"  as used  in this  Section  7  shall  mean  any
statutory merger, statutory  consolidation,  sale of all or substantially all of
the assets of the  Company or a sale of the Common  Stock  pursuant to which the
Company is or becomes a subsidiary of another  company after the effective  date
of the Reorganization.

     Adjustments  and  determinations  under this Section 7 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

     Section 8. Written  Notice  Required.  Any option  granted  pursuant to the
terms of this  Directors  Plan shall be exercised  when  written  notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised has been received by the Company.

     Section 9. Option Rights Upon  Termination of Employment or Service.  If a
director  ceases to serve as a member of the Board of  Directors  for any reason
other than death or disability,  his or her option shall  terminate  thirty (30)
days after the date of  termination  of service  (unless  sooner  terminated  in
accordance with its terms);  provided,  however,  that in the event service as a

                                      V-2
<PAGE>

director is terminated for cause as defined by applicable law, his or her option
shall  terminate  immediately,  provided,  further,  however,  that the  Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent  exercisable  on the date of termination of service)
at any time within  ninety (90) days after the date of  termination  of service,
unless either the option or the Directors  Plan  otherwise  provides for earlier
termination.

     Section 10. Option Rights Upon  Disability.  If a director becomes disabled
within the meaning of Code  Section  422(e)(3)  while  serving as a director the
Company,  his or her  option  shall  terminate  six  months  after  the  date of
termination of service as a director due to disability (unless sooner terminated
in   accordance   with  its  terms);   provided,   however,   that  the  Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of termination of service as
a director at any time within one year after the date of  termination of service
as a director due to disability,  unless either the option or the Directors Plan
otherwise provides for earlier termination.

     Section 11. Option Rights Upon Death of Optionee.  If a director dies while
serving as a director of the Company,  his or her option shall expire six months
after the date of death (unless sooner terminated in accordance with its terms);
provided,  however,  that the  Program  Administrators  may,  in their  sole and
absolute discretion, allow the option to be exercised (to the extent exercisable
on the date of  death)  at any time  within  one year  after  the date of death,
unless either the option or the Directors  Plan  otherwise  provides for earlier
termination.  During  this  [one-year]  or  shorter  period,  the  option may be
exercised,  to the extent that it remains  unexercised on the date of death,  by
the person or persons to whom the director's  rights under the option shall pass
by will or by the laws of descent and distribution,  but only to the extent that
the director is entitled to exercise the option at the date of death.

     Section 12. Options Not Transferable. Options granted pursuant to the terms
of this Directors Plan may not be sold, pledged, assigned, or transferred in any
manner  otherwise than by will or the laws of descent or distribution and may be
exercised during the lifetime of a non-employee  director only by that director.
No such options  shall be pledged or  hypothecated  in any way nor shall they be
subject to execution, attachment, or similar process.

                                      V-3
<PAGE>

                                     PART VI

                          HOLIDAY RV SUPERSTORES, INC.
                         STOCK APPRECIATION RIGHTS PLAN

     Section  1. SAR  Terms and  Conditions.  The  purpose  of this  Holiday  RV
Superstores,  Inc. Stock Appreciation Rights Plan (the "SAR Plan") is to promote
the growth and general  prosperity of the Company by  permitting  the Company to
grant stock  appreciation  rights  ("SARs") to help attract and retain  superior
personnel for positions of substantial  responsibility  with the Company and its
subsidiaries  and  to  provide  individuals  with  an  additional  incentive  to
contribute  to the  success of the  Company.  The terms and  conditions  of SARs
granted  under  the  SAR  Plan  may  differ  from  one  another  as the  Program
Administrators shall, in their discretion,  determine in each SAR agreement (the
"SAR  Agreement").  Unless any provision herein indicates to the contrary,  this
SAR Plan shall be subject to the General  Provisions  of the Program,  and terms
used but not defined in this SAR Plan shall have the meanings,  if any, ascribed
thereto in the General Provisions of the Program.

     Section 2.  Duration of SARs.  Each SAR and all rights  thereunder  granted
pursuant to the terms of the SAR Plan shall expire on the date determined by the
Program Administrators as evidenced by the SAR Agreement,  but in no event shall
any SAR  expire  later  than ten (10)  years  from the date on which  the SAR is
granted. In addition, each SAR shall be subject to early termination as provided
in the SAR Plan.

     Section 3. Grant. Subject to the terms and conditions of the SAR Agreement,
the  Program  Administrators  may grant the right to receive a payment  upon the
exercise of a SAR which  reflects the  appreciation  in the Fair Market Value of
the  number  of shares of Common  Stock for which  such SAR was  granted  to any
person who is eligible to receive awards either: (i) in tandem with the grant of
an Incentive Option; (ii) in tandem with the grant of a Nonqualified  Option; or
(iii)  independent of the grant of an Incentive  Option or Nonqualified  Option.
Each grant of a SAR which is in tandem with the grant of an Incentive  Option or
Nonqualified  Option shall be evidenced by the same  agreement as the  Incentive
Option or Nonqualified  Option which is granted in tandem with such SAR and such
SAR shall  relate to the same  number  of shares of Common  Stock to which  such
Option  shall  relate  and  such  other  terms  and  conditions  as the  Program
Administrators, in their sole and absolute discretion, deem are not inconsistent
with the terms of the SAR Plan, including conditions on the exercise of such SAR
which relate to the employment of the Plan  Participant or any requirement  that
the Plan Participant exchange a prior outstanding option and/or SAR.

     Section 4. Payment at Exercise.  Upon the settlement of a SAR in accordance
with the terms of the SAR Agreement,  the Plan Participant shall (subject to the
terms and conditions of the SAR Plan and SAR Agreement)  receive a payment equal
to the excess,  if any,  of the SAR  Exercise  Price (as defined  below) for the
number  of shares  of the SAR  being  exercised  at that time over the SAR Grant
Price (as defined below) for such shares. Such payment may be paid in cash or in
shares of the Company's  Common Stock or by a combination of the  foregoing,  at
the time of exercise of the SAR, specified by the Program  Administrators in the
SAR Agreement.  If any portion of the payment is paid in shares of the Company's
Common  Stock,  such shares shall be valued for this purpose at the SAR Exercise
Price on the date the SAR is exercised and any payment in shares which calls for
a payment in a  fractional  share shall  automatically  be paid in cash based on
such valuation. As used herein, "SAR Exercise Date" shall mean the date on which
the exercise of a SAR occurs under the SAR Agreement, "SAR Exercise Price" shall
mean the Fair Market Value of a share of Common Stock on a SAR Exercise Date and
"SAR Grant Price" shall mean the price which would have been the option exercise
price for

                                      VI-1
<PAGE>


one share of Common  Stock if the SAR had been  granted as an option,  or if the
SAR was granted in tandem with an option,  the option  exercise  price per share
for the related option.

     Section 5. Special Terms and Conditions. Each SAR Agreement which evidences
the grant of a SAR shall  incorporate  such terms and  conditions as the Program
Administrators  in their sole and absolute  discretion deem are not inconsistent
with the  terms  of the SAR  Plan and the  agreement  for  Incentive  Option  or
Nonqualified Option, if any, granted in tandem with such SAR except that: (i) if
a SAR is granted in tandem with an Incentive Option or Nonqualified  Option, the
SAR shall be exercisable only when the related  Incentive Option or Nonqualified
Option is exercisable;  and (ii) the Plan Participant's  right to exercise a SAR
granted in tandem  with an  Incentive  Option or  Nonqualified  Option  shall be
forfeited  to the  extent  that  the  Plan  Participant  exercises  the  related
Incentive  Option or  Nonqualified  Option and the Plan  Participant's  right to
exercise the Incentive  Option or Nonqualified  Option shall be forfeited to the
extent the Plan  Participant  exercises the related SAR, but any such forfeiture
shall not count as a  forfeiture  for  purposes of making the shares  subject to
such option or SAR again  available for use under the General  Provisions of the
Plan.

     Section 6. Compliance  with Securities  Laws. SARs shall not be granted and
shares  shall not be issued with  respect to any SAR granted  under the SAR Plan
unless the grant of that SAR or the  exercise of that SAR and the  issuance  and
delivery  of the  shares  pursuant  thereto  shall  comply  with all  applicable
provisions of foreign, state and federal law, including, without limitation, the
Securities  Act of 1933,  as amended,  and the  Exchange  Act, and the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
upon which the shares  may then be listed,  and shall be further  subject to the
approval of counsel for the Company with respect to such compliance. The Program
Administrators   may  also  require  a  Plan  Participant  to  furnish  evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend, condition, or otherwise, that any securities are being acquired only for
investment  purposes and without any present intention to sell or distribute the
securities  in  violation  of any state or federal  law,  rule,  or  regulation.
Further,  each Plan  Participant  shall consent to the imposition of a legend on
securities and the imposition of stop-transfer  instructions  restricting  their
transferability as required by law or by this Section 6.

     Section 7.  Continued  Employment  or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing as a condition of
receiving  his or her SAR or any  shares as a result  thereof,  to remain in the
employment of, or service to, the Company or any of its  subsidiaries  following
the date of the granting of that SAR or the issuance of such shares for a period
specified by the Program Administrators.  Nothing in this SAR Plan or in any SAR
Agreement  shall  confer  upon  any Plan  Participant  any  right  to  continued
employment by, or service to, the Company or any of its  subsidiaries,  or limit
in any way the right of the Company or any  subsidiary  at any time to terminate
or alter the terms of that employment or service arrangement.

     Section 8. SAR Rights Upon Termination of Employment or Service.  If a Plan
Participant  under this SAR Plan ceases to be employed  by, or provide  services
to, the Company or any of its  subsidiaries  for any reason  other than death or
disability,  his or her SAR shall  terminate  thirty (30) days after the date of
termination  of employment  (unless  sooner  terminated  in accordance  with its
terms); provided,  however, that in the event employment is terminated for cause
as defined by  applicable  law, his or her option shall  terminate  immediately,
provided,  further,  however, that the Program Administrators may, in their sole
and  absolute  discretion,  allow  the  SAR  to  be  exercised,  to  the  extent
exercisable  on the date of  termination  of employment or service,  at any time
within ninety (90) days after the date of  termination of employment or service,
unless either the SAR Agreement or this SAR Plan otherwise  provides for earlier
termination.

                                      VI-2
<PAGE>

     Section 9. Rights Upon  Disability.  If a Plan  Participant  under this SAR
Plan  becomes  disabled  within the  meaning  of Code  Section  422(e)(3)  while
employed by or providing  service to the Company or any  subsidiary,  his or her
SAR shall  terminate six months after the date of  termination  of employment or
service,  due to disability  (unless  sooner  terminated in accordance  with its
terms);  provided,  however, that the Program  Administrators may, in their sole
and  absolute  discretion,  allow  the  SAR  to  be  exercised  (to  the  extent
exercisable  on the date of  termination  of  employment or service) at any time
within one year after the date of  termination  of  employment or service due to
disability,  unless either the SAR Agreement or the SAR Plan otherwise  provides
for earlier termination.

     Section 10. Rights Upon Death.  Except as otherwise  limited by the Program
Administrators at the time of the grant of a SAR, if an a Plan Participant under
the SAR Plan dies while  employed by, or  providing  services to, the Company or
any of its  subsidiaries,  his or her SAR shall expire six months after the date
of death (unless  sooner  terminated in  accordance  with its terms);  provided,
however,  that  the  Program  Administrators  may,  in their  sole and  absolute
discretion, allow the SAR to be exercised (to the extent exercisable on the date
of death) at any time  within one year  after the date of death,  unless the SAR
Agreement or the SAR Plan  otherwise  provides for earlier  termination.  During
this one-year or shorter period, the SAR may be exercised, to the extent that it
remains unexercised on the date of death, by the person or persons to whom the a
Plan  Participant's  rights  under the SAR shall  pass by will or by the laws of
descent and  distribution,  but only to the extent that the Plan  Participant is
entitled to exercise the SAR at the date of death.

                                      VI-3
<PAGE>


                                    PART VII

                          HOLIDAY RV SUPERSTORES, INC.
                             OTHER STOCK RIGHTS PLAN

     Section 1. Terms and Conditions. The purpose of the Holiday RV Superstores,
Inc.  Other Stock Rights Plan (the "Stock Rights Plan") is to promote the growth
and  general  prosperity  of the  Company  by  permitting  the  Company to grant
restricted shares to help attract and retain superior personnel for positions of
substantial  responsibility  with the  Company and its  subsidiaries  to provide
individuals  with an  additional  incentive to the success of the  Company.  The
terms  and  conditions  of  Performance  Shares,   Stock  Payments  or  Dividend
Equivalent  Rights  granted  under the Stock  Rights  Plan may  differ  from one
another as the Program  Administrators shall, in their discretion,  determine in
each stock rights agreement (the "Stock Rights Agreement"). Unless any provision
herein indicates to the contrary, this Stock Rights Plan shall be subject to the
General Provisions of the Program,  and terms used but not defined in this Stock
Rights Plan shall have the  meanings,  if any,  ascribed  thereto in the General
Provisions of the Program.

     Section 2.  Duration.  Each  Performance  Share,  Stock Payment or Dividend
Equivalent Right and all rights thereunder  granted pursuant to the terms of the
Stock  Rights  Plan  shall  expire  on  the  date   determined  by  the  Program
Administrators as evidenced by the Stock Rights Agreement, but in no event shall
any Performance Shares or Dividend  Equivalent Rights expire later than ten (10)
years  from the date on which  the  Performance  Shares or  Dividend  Equivalent
Rights are granted.  In  addition,  each  Performance  Share,  Stock  Payment or
Dividend  Equivalent Right shall be subject to early  termination as provided in
the Stock Rights Plan.

     Section 3. Grant.  Subject to the terms and  conditions of the Stock Rights
Agreement,  the  Program  Administrators  may grant  Performance  Shares,  Stock
Payments or Dividend  Equivalent Rights as provided under the Stock Rights Plan.
Each grant of Performance  Shares,  Dividend Equivalent Rights or Stock Payments
shall be evidenced by a Stock Rights Agreement,  which shall state the terms and
conditions  of each as the Program  Administrators,  in their sole and  absolute
discretion, deem are not inconsistent with the terms of the Stock Rights Plan.

     Section 4. Performance Shares. Performance Shares shall become payable to a
Plan Participant based upon the achievement of specified Performance  Objectives
and upon such other  terms and  conditions  as the  Program  Administrators  may
determine and specify in the Stock Rights Agreement  evidencing such Performance
Shares.  Each grant shall satisfy the  conditions for  performance-based  awards
hereunder and under the General  Provisions of the Program.  A grant may provide
for the  forfeiture  of  Performance  Shares  in the  event  of  termination  of
employment  or other  events,  subject  to  exceptions  for  death,  disability,
retirement or other events, all as the Program  Administrators may determine and
specify in the Stock Rights  Agreement  for such grant.  Payment may be made for
the  Performance   Shares  at  such  time  and  in  such  form  as  the  Program
Administrators  shall  determine  and specify in the Stock Rights  Agreement and
payment for any  Performance  Shares may be made in full in cash or by certified
cashier's  check  payable to the order of the  Company or, if  permitted  by the
Program  Administrators,  by  shares  of the  Company's  Common  Stock or by the
surrender of all or part of an award,  or in other  property,  rights or credits
deemed acceptable by the Program  Administrators or, if permitted by the Program
Administrators,  by a  combination  of  the  foregoing.  If any  portion  of the
purchase  price is paid in shares of the Company's  Common  Stock,  those shares
shall be tendered at their then Fair Market  Value.  Payment in shares of Common
Stock includes the automatic application of shares of Common Stock received upon
the exercise or  settlement  of  Performance  Shares or other option or award to
satisfy the exercise or settlement price.

                                     VII-1
<PAGE>


     Section 5. Stock  Payments.  The  Program  Administrators  may grant  Stock
Payments  to a person  eligible  to  receive  the same as a bonus or  additional
compensation  or in lieu of the obligation of the Company or a subsidiary to pay
cash compensation  under other  compensatory  arrangements,  with or without the
election of the eligible  person,  provided  that the Plan  Participant  will be
required to pay an amount equal to the  aggregate  par value of any newly issued
Stock  Payments.  A Plan  Participant  shall  have  all  the  voting,  dividend,
liquidation  and other  rights with  respect to shares of Common Stock issued to
the Plan  Participant  as a Stock  Payment  upon the Plan  Participant  becoming
holder of record of such shares of Common Stock; provided,  however, the Program
Administrators  may impose such  restrictions  on the  assignment or transfer of
such shares of Common Stock as they deem appropriate and as are evidenced in the
Stock Rights Agreement for such Stock Payment.

     Section 6. Dividend Equivalent Rights. The Program Administrators may grant
Dividend  Equivalent  Rights in tandem  with the grant of  Incentive  Options or
Nonqualified  Options,  SARs,  Restricted  Shares  or  Performance  Shares  that
otherwise  do not provide for the payment of  dividends  on the shares of Common
Stock  subject to such  awards  for the  period of time to which  such  Dividend
Equivalent  Rights  apply,  or may grant  Dividend  Equivalent  Rights  that are
independent  of any other such award.  A Dividend  Equivalent  Right  granted in
tandem with  another  award may be  evidenced  by the  agreement  for such other
award;  otherwise,  a Dividend Equivalent Right shall be evidenced by a separate
Stock Rights Agreement.  Payment may be made by the Company in cash or by shares
of the  Company's  Common Stock or by a  combination  of the  foregoing,  may be
immediate  or  deferred  and  may be  subject  to such  employment,  performance
objectives or other conditions as the Program  Administrators  may determine and
specify in the Stock Rights Agreement for such Dividend  Equivalent  Rights. The
total  payment  attributable  to a share of Common  Stock  subject to a Dividend
Equivalent  Right shall not exceed one hundred  percent (100%) of the equivalent
dividends  payable with respect to an  outstanding  share of Common Stock during
the term of such  Dividend  Equivalent  Right,  taking into  account any assumed
investment  (including  assumed  reinvestment  in  shares  of  Common  Stock) or
interest  earnings on the  equivalent  dividends as  determined  under the Stock
Rights  Agreement  in  the  case  of a  deferred  payment,  provided  that  such
percentage may increase to a maximum of two hundred percent (200%) if a Dividend
Equivalent Right is subject to a Performance Objective.

     Section 7. Compliance with Securities Laws.  Securities shall not be issued
with respect to any award under the Stock  Rights Plan,  unless the issuance and
delivery of the  securities  pursuant  thereto shall comply with all  applicable
provisions of foreign, state and federal law, including, without limitation, the
Securities  Act of 1933,  as amended,  and the  Exchange  Act, and the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
upon which the  securities may then be listed,  and shall be further  subject to
the  approval of counsel for the Company with  respect to such  compliance.  The
Program  Administrators  may also require a Plan Participant to furnish evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend, condition, or otherwise, that the securities are being acquired only for
investment  purposes and without any present intention to sell or distribute the
securities  in  violation  of any state or federal  law,  rule,  or  regulation.
Further,  each Plan  Participant  shall consent to the imposition of a legend on
the securities  subject to his or her award and the imposition of  stop-transfer
instructions  restricting  their  transferability  as required by law or by this
Section 7.

     Section 8.  Continued  Employment  or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing as a condition of
receiving his or her award,  to remain in the  employment of, or service to, the
Company or any of its  subsidiaries  following  the date of the granting of that
award for a period  specified  by the  Program  Administrators.  Nothing in this
Stock  Rights Plan in any award  granted  hereunder  shall  confer upon any Plan
Participant any right to continued  employment by, or service to, the Company or
any of its  subsidiaries,  or limit in any way the right of the  Company  or any

                                     VII-2
<PAGE>

subsidiary  at any time to  terminate or alter the terms of that  employment  or
service arrangement.

     Section 9. Rights Upon  Termination  of  Employment  or Service.  If a Plan
Participant  under this Stock  Rights Plan ceases to be employed  by, or provide
service  to, the  Company or any of its  subsidiaries  for any reason his or her
award shall immediately terminate.


                                     VII-3
<PAGE>

                                    P R O X Y

                      HOLIDAY RV SUPERSTORES, INCORPORATED

             THIS PROXY IS BEING SOLICITED BY THE BOARD OF DIRECTORS
                      FOR A SPECIAL MEETING OF SHAREHOLDERS
                      TO BE HELD ON FRIDAY, JANUARY 7, 2000

         The  undersigned  shareholder  appoints  Michael S. Riley and W. Hardee
McAlhaney, or either of them, as proxy with full power of substitution,  to vote
the shares of voting  securities of Holiday RV  Superstores,  Incorporated  (the
"Company")  which the  undersigned  is entitled to vote at a Special  Meeting of
Shareholders to be held at 7851 Greenbriar Parkway,  Orlando, Florida, 32819, on
Friday,  January 7, 2000,  at 10:00 a.m.,  local time,  and at any  adjournments
thereof,  upon matters  properly coming before the meeting,  as set forth in the
Notice of Special Meeting and Proxy Statement,  both of which have been received
by the undersigned.  Without otherwise limiting the general  authorization given
hereby, such proxy is instructed to vote as follows:

         THIS PROXY WILL BE VOTED AS  DIRECTED,  OR IF NO CONTRARY  DIRECTION IS
INDICATED,  WILL BE VOTED FOR THE  PROPOSALS  INDICATED ON THIS CARD AND AS SUCH
PROXIES DEEM  ADVISABLE WITH  DISCRETIONARY  AUTHORITY ON SUCH OTHER BUSINESS AS
MAY  PROPERLY  COME  BEFORE THE  MEETING  AND ANY  ADJOURNMENT  OR  ADJOURNMENTS
THEREOF. NOTE THAT IF ANY OF PROPOSALS 1-7 ARE NOT APPROVED,  THEN NONE OF THOSE
PROPOSALS WILL BE ENACTED.

         (1) To  approve  a change  in  Holiday's  state of  incorporation  from
Florida to Delaware by means of a merger of Holiday with and into a wholly-owned
subsidiary.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN

         (2) To provide in Holiday's Certificate of Incorporation to be filed in
Delaware in  connection  with the  reincorporation  for the number of authorized
shares  of  common  stock of  Holiday,  $.01 par  value,  to be  increased  from
10,000,000 to 25,000,000.

          [ ]  FOR         [ ]  AGAINST              [ ]  ABSTAIN

         (3) To provide in Holiday's Certificate of Incorporation to be filed in
Delaware in connection with the  reincorporation  for the  authorization  of the
issuance of up to 2,000,000 shares of preferred stock, par value $.01 per share.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN

         (4) To adopt bylaws in connection with the reincorporation.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN

         (5) To provide in Holiday's  Certificate of  Incorporation to be filed
in Delaware in connection with the  reincorporation  and bylaws to be adopted in
connection with the  reincorporation for a classified board of directors and for
advance  notice of  shareholder  proposals and  nominations  for the election of
directors.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN
<PAGE>

        (6)  To  approve  the  Holiday  RV   Superstores,   Inc.   1999  Stock
     Compensation Program.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN

        (7) To approve grants of stock options to Holiday's directors who served
as directors in and prior to May 1999.

         [ ]  FOR          [ ]  AGAINST              [ ]  ABSTAIN


DATED:____________________          ____________________________________
                                    Signature


                                    ------------------------------------
                                    Signature (if held jointly)


                                    ------------------------------------
                                    Print Name(s)

                                    (Please sign exactly as your name appears
                                     hereon. When signing as attorney, executor,
                                     administrator, trustee or guardian, please
                                     give your full title. If shares are jointly
                                     held, each holder must sign. If a
                                     corporation, please sign in full corporate
                                     name by  President or other authorized
                                     officer. If a partnership, please  sign in
                                     partnership name by authorized person.)


     PLEASE CHECK THE BOXES ABOVE,  SIGN, DATE AND RETURN THIS PROXY TO AMERICAN
STOCK  TRANSFER  CO.,  ATTN:  PROXY  SERVICES,  IN THE  SELF-ADDRESSED  ENVELOPE
PROVIDED.


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