HOLIDAY RV SUPERSTORES INC
S-8, 2000-09-28
AUTO DEALERS & GASOLINE STATIONS
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   As filed with the Securities and Exchange Commission on September 28, 2000
                                               Registration No. 333-63355
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                ----------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                                -----------------

                          HOLIDAY RV SUPERSTORES, INC.
                        ---------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

           Delaware                                    59-1834763
---------------------------------                ---------------------
(State or Other Jurisdiction                        (I.R.S. Employer
of Incorporation or Organization)                  Identification  No.)

7851 Greenbriar Parkway, Orlando, FL                     32819
--------------------------------------------------------------------------------
(Address of Principal Executive Offices)              (Zip Code)

                          HOLIDAY RV SUPERSTORES, INC.
                         1999 STOCK COMPENSATION PROGRAM
                             1999 STOCK OPTION PLAN
                  1999 BOARD OF DIRECTOR STOCK OPTION AGREEMENT
                             STOCK OPTION AGREEMENT
                          CONSULTING AGREEMENT OPTIONS
                            (Full Title of the Plan)

                               Ronald G. Huneycutt
                                    President
                          Holiday RV Superstores, Inc.
                             7851 Greenbriar Parkway
                                Orlando, FL 32819
                     (Name and Address of Agent for Service)

                                 (407) 363-9211
          (Telephone Number, Including Area Code, of Agent for Service)

                                    Copy to:

                               Theodore R. Maloney
                               Nida & Maloney, LLP
                               800 Anacapa Street
                             Santa Barbara, CA 93101

<TABLE>
                         CALCULATION OF REGISTRATION FEE
          <S>                        <C>                  <C>                    <C>                    <C>
============================ =================== ======================= ====================== ======================
                                                    Proposed Maximum       Proposed Maximum
Title of Securities to Be       Amount To Be       Offering Price Per     Aggregate Offering          Amount of
       Registered              Registered (1)          Share (2)               Price (2)          Registration Fee
---------------------------- ------------------- ----------------------- ---------------------- ----------------------
Common Stock, par value
$.01 per share                  3,775,000               $4.3125               $16,279,687            $4,298
======================================================================================================================
</TABLE>
(1)   This  Registration  Statement  covers  3,775,000 shares of common stock of
      Holiday RV Superstores,  Inc. which may be offered or sold pursuant to the
      four plans named above.  This  Registration  Statement  also relates to an
      indeterminate  number of shares of common  stock  that may be issued  upon
      stock splits,  stock dividends or similar  transactions in accordance with
      Rule 416.
(2)   Estimated  pursuant to Rule 457(h)  solely for the purpose of  calculating
      the registration fee, based upon the average of the high and low prices of
      our common stock as reported on September 18, 2000.
<PAGE>
PART I.  INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

     The documents  containing the information  specified in this Part I will be
sent or  given  to plan  participants  as  specified  in  Rule  428(b)(1),  such
documents  need not be filed with the Securities  and Exchange  Commission  (the
"SEC")  either as part of this  registration  statement  or as  prospectuses  or
prospectus  supplements  pursuant to Rule 424. These documents and the documents
incorporated by reference in the  registration  statement  pursuant to Item 3 of
Part II of this form,  taken  together,  constitute a prospectus  that meets the
requirement of Section 10(g) of the Securities Act.

PART II. INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference.

     The  following  documents,  as filed by Holiday RV  Superstores,  Inc. (the
"Registrant")  with  the  Commission,  are  incorporated  by  reference  in this
Registration Statement and made a part hereof:

          (a)  Description  of  our  common  stock   contained  in  Registration
               Statement on Form 8-A filed with the SEC on December 22, 1987;

          (b)  Current  Report on Form 8-K dated November 9, 1999 filed with the
               SEC on November 23, 1999;

          (c)  Amendment  to the Current  Report on Form 8-K dated  November 11,
               1999 filed with the SEC on January 25, 2000;

          (d)  Annual  Report on Form 10-K for the fiscal year ended October 31,
               1999 filed with the SEC on January 28, 2000;

          (e)  Current  Report on Form 8-K dated January 25, 2000 filed with the
               SEC on January 31, 2000;

          (f)  Amendment  to the Annual  Report on Form 10-K for the fiscal year
               ended October 31, 1999 filed with the SEC on February 28, 2000;

          (g)  Current Report on Form 8-K dated March 1, 2000 filed with the SEC
               on March 13, 2000;

          (h)  Quarterly  Report on Form 10-Q for the period  ended  January 31,
               2000 filed with the SEC on March 16, 2000;

          (i)  Current  Report on Form 8-K dated  March 20,  2000 filed with the
               SEC on March 23, 2000;

          (j)  Amendment  to the Current  Report on Form 8-K dated March 1, 2000
               filed with the SEC on May 15, 2000;

          (k)  Quarterly Report on Form 10-Q for the period ended April 30, 2000
               filed with the SEC on July 31, 2000; and

          (l)  Quarterly  Report on Form 10-Q for the period ended July 31, 2000
               filed with the SEC on September 14, 2000.

     All  reports  and  other  documents  subsequently  filed by the  Registrant
pursuant to Sections 13(a),  13(c), 14 and 15(d) of the Securities  Exchange Act
of 1934, prior to the filing of a post-effective  amendment which indicates that
all securities offered hereby have been sold or which deregisters all securities
then remaining  unsold,  shall be deemed to be incorporated by reference  herein
and to be part hereof from the date of filing of such  documents.  Any statement
contained  in any  document,  all or a  portion  of  which  is  incorporated  by
reference  herein,  shall be deemed to be modified or superseded for purposes of
this  Registration  Statement  to the  extent  that  a  statement  contained  or
incorporated by reference  herein  modifies or supersedes  such  statement.  Any
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Registration Statement.
<PAGE>
Item 4.  Description of Securities.

     Not applicable.

Item 5.  Interests of Named Experts and Counsel.

     The  validity of the shares of the  Registrant's  common  stock  registered
hereunder  will be passed upon for the  Registrant by Nida & Maloney,  LLP, with
its principal offices in Santa Barbara, California.

Item 6.  Indemnification of Directors and Officers.

     Section  102(b)(7) of the Delaware  General  Corporation Law (the "Delaware
Law") permits a corporation to provide in its certificate of incorporation  that
directors of the corporation  shall not be personally  liable to the corporation
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  except for  liability  for (i) any breach of the  director's  duty of
loyalty to the  corporation or its  stockholders,  (ii) acts or omissions not in
good faith or which involve  intentional  misconduct  or a knowing  violation of
law,  (iii)  payments  of unlawful  dividends  or unlawful  stock  purchases  or
redemptions, or (iv) any transaction from which the director derived an improper
personal benefit. The Registrant's  certificate of incorporation contains such a
provision.

     Section 145 of the Delaware Law provides that a  corporation  may indemnify
directors  and  officers  as well as other  employees  and  individuals  against
expenses  (including  attorneys'  fees),  judgments,  fines and amounts  paid in
settlement in connection with specified actions,  suits or proceedings,  whether
civil, criminal,  administrative or investigative (other than an action by or in
the right of the  corporation -- a "derivative  action"),  if they acted in good
faith and in a manner  they  reasonably  believed to be in or not opposed to the
best interests of the  corporation,  and, with respect to any criminal action or
proceeding,  had no reasonable  cause to believe  their conduct was unlawful.  A
similar  standard is applicable in the case of derivative  actions,  except that
indemnification only extends to expenses (including attorneys' fees) incurred in
connection with defense or settlement of such action,  and the statute  requires
court approval before there can be any indemnification  where the person seeking
indemnification  has been found liable to the corporation.  Under Section 145, a
corporation  shall indemnify an agent of the  corporation for expenses  actually
and  reasonably  incurred if and to the extent such person was successful on the
merits in a proceeding or in defense of any claim, issue or matter therein.

     Section 145 of the Delaware Law provides  that it is not exclusive of other
indemnification  that  may  be  granted  by  a  corporation's  charter,  bylaws,
disinterested  director  vote,  stockholder  vote,  agreement or otherwise.  The
limitation  of  liability   contained  in  the   Registrant's   certificate   of
incorporation  and the  indemnification  provision  included in the Registrant's
bylaws  are  consistent  with  Delaware  Law  Sections  102(b)(7)  and 145.  The
Registrant has purchased directors and officers liability insurance.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be  permitted  to  directors,  officers or persons  controlling  the
Registrant pursuant to such provisions, the Registrant has been informed that in
the opinion of the Commission such  indemnification  is against public policy as
expressed in such Act and is therefore unenforceable.

Item 7.  Exemption from Registration Claimed.

         Not applicable.

Item 8.  Exhibits.

         See Index to Exhibits at page 5.

                                       2
<PAGE>
Item 9.  Undertakings.

     (a) The undersigned registrant hereby undertakes:

                  (1) To file,  during any  period in which  offers or sales are
         being made, a post-effective amendment to this Registration Statement:

                    (i)  To include any prospectus  required by Section 10(a)(3)
                         of the Securities Act of 1933;

                    (ii) To  reflect  in the  prospectus  any  facts  or  events
                         arising  after the effective  date of the  registration
                         statement (or the most recent post-effective  amendment
                         thereof)  which,  individually  or  in  the  aggregate,
                         represent a fundamental  change in the  information set
                         forth in the  registration  statement.  Notwithstanding
                         the  foregoing,  any  increase or decrease in volume of
                         securities  offered  (if  the  total  dollar  value  of
                         securities  offered  would not  exceed  that  which was
                         registered)  and any deviation from the low or high end
                         of  the  estimated   maximum   offering  range  may  be
                         reflected  in the  form of  prospectus  filed  with the
                         Commission   pursuant   to  Rule   424(b)  if,  in  the
                         aggregate, the changes in volume and price represent no
                         more than 20 percent  change in the  maximum  aggregate
                         offering  price  set  forth  in  the   "Calculation  of
                         Registration  Fee" table in the effective  registration
                         statement;

                    (iii)To include any  material  information  with  respect to
                         the plan of  distribution  not previously  disclosed in
                         the  registration  statement or any material  change to
                         such information in the registration statement;

         provided,  however,  that  paragraphs  (a)(1)(i) and  (a)(1)(ii) do not
         apply if the  information  required to be included in a  post-effective
         amendment by those paragraphs is contained in periodic reports filed by
         the  registrant  pursuant  to  Section  13  or  Section  15(d)  of  the
         Securities  Exchange Act of 1934 that are  incorporated by reference in
         the registration statement.

                  (2) That, for the purpose of determining  any liability  under
         the Securities Act of 1933, each such post-effective amendment shall be
         deemed to be a new  registration  statement  relating to the securities
         offered therein, and the offering of such securities at that time shall
         be deemed to be the initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
         amendment any of the securities  being registered that remain unsold at
         the termination of the offering.

     (b) The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  that is  incorporated  by  reference  in this
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant  pursuant  to  the  foregoing  provisions,   or  otherwise,  the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities  Act of 1933 and will be governed by the final  adjudication  of such
issue.

                                       3
<PAGE>
                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the  City of  Orlando,  State  of  Florida  on this  27th day of
September 2000.

                                    HOLIDAY RV SUPERSTORES, INC.


                                    By:  /s/ Ronald G. Huneycutt
                                        ---------------------------------------
                                        Ronald G. Huneycutt
                                        Chief Executive Officer and President

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below  constitutes  and appoints  Ronald G.  Huneycutt and Michael S. Riley,  or
either of them, as his true and lawful  attorneys-in-fact  and agents, with full
power of substitution  and  resubstitution,  for him and in his name,  place and
stead,  in any  and all  capacities,  to sign  any  and all  amendments  to this
Registration Statement,  and to file the same with all exhibits thereto or other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto each of said attorneys-in-fact and agents full power and authority
to do so and perform each and every act and thing  requisite and necessary to be
done in and about the premises, as fully to all intents and purposes as he might
or could do in person,  hereby  ratifying and confirming all that either of said
attorneys-in-fact and agents, or his substitute or substitutes,  may lawfully do
or cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>
                <S>                                      <C>                                        <C>
             Signature                                  Title                                      Date


/s/ Michael S. Riley                              Chairman of the                             September 28, 2000
_______________________                          Board of Directors
Michael S. Riley


/s/ Ronald G. Huneycutt                       President, Chief Executive
_______________________                            Officer, Director                          September 27, 2000
Ronald G. Huneycutt                            (Principal Executive Officer)


/s/ Gary L. Rodney                                    Vice President,
______________________                            Chief Financial Officer
Gary L. Rodney                         (Principal Financial and Accounting Officer)           September 28, 2000


_______________________                                 Director                              September __, 2000
Lee Sanders

/s/ David J. Doerge
_______________________                                 Director                              September 27, 2000
David J. Doerge

_______________________                                 Director                              September ___, 2000
William E. Curtis

/s/ David A. Kamm
________________________                                Director                              September 28, 2000
David A. Kamm

________________________                                Director                              September ___, 2000
Lee A. Iacocca
</TABLE>
                                       4
<PAGE>

                          HOLIDAY RV SUPERSTORES, INC.
                                INDEX TO EXHIBITS
<TABLE>
Exhibit
Number            Exhibit                                                                Filed (F)
-------           -------                                                                ---------
  <S>               <C>                                                                     <C>
  4.1             Holiday RV Superstores, Inc. 1999 Stock Compensation Program               F
  4.2             Holiday RV Superstores, Inc. 1999 Stock Option Plan                        F
  4.3             Form of Consulting Agreement                                               F
  4.4             Form of Consultant Stock Option Agreement                                  F
  4.5             Form of 1999 Board of Director Stock Option Agreement                      F
  5.1             Opinion of Nida & Maloney, LLP                                             F
 23.1             Consent of PricewaterhouseCoopers, LLP                                     F
 23.2             Consent of Nida & Maloney, LLP (included within Exhibit 5.1)               F
 24.1             Power of Attorney (see page 4 of this Registration Statement)
</TABLE>
                                       5
<PAGE>
                           HOLIDAY RV SUPERSTORES, INC
                         1999 STOCK COMPENSATION PROGRAM

     1.  Purpose.  This 1999  Stock  Compensation  Program  (the  "Program")  is
intended to secure for Holiday RV Superstores, Inc., a Delaware corporation (the
"Company"),  its  subsidiaries,  and its  stockholders the benefits arising from
ownership of the Company's  common stock (the "Common  Stock") by those selected
individuals of the Company and its subsidiaries, who will be responsible for the
future growth of such corporations.  The Program is designed to help attract and
retain superior personnel for positions of substantial  responsibility  with the
Company and its  subsidiaries,  and to provide  individuals  with an  additional
incentive to contribute to the success of the  corporations.  Nothing  contained
herein shall be construed to amend or terminate  any existing  options,  whether
pursuant to any existing plans or otherwise granted by the Company.

     2. Elements of the Program.  In order to maintain  flexibility in the award
of stock benefits, the Program is composed of seven parts. The first part is the
Incentive  Stock  Option  Plan (the  "Incentive  Plan")  under which are granted
incentive  stock  options  (the  "Incentive  Options").  The second  part is the
Non-Qualified  Stock  Option  Plan (the  "Nonqualified  Plan")  under  which are
granted nonqualified stock options (the "Nonqualified  Options"). The third part
is the  Restricted  Share Plan (the  "Restricted  Plan") under which are granted
restricted  shares  of Common  Stock.  The  fourth  part is the  Employee  Stock
Purchase Plan (the "Stock Purchase  Plan").  The fifth part is the  Non-Employee
Director Stock Option Plan (the "Directors  Plan") under which grants of options
to purchase shares of Common Stock may be made to non-employee  directors of the
Company.  The sixth part is the Stock Appreciation  Rights Plan (the "SAR Plan")
under which SARs (as defined therein) are granted. The seventh part is the Other
Stock Rights Plan (the "Stock Rights  Plan") under which (i) units  representing
the equivalent of shares of Common Stock (the "Performance Shares") are granted;
(ii) payments of  compensation in the form of shares of Common Stock (the "Stock
Payments")  are  granted;  and (iii)  rights to receive cash or shares of Common
Stock  based on the value of  dividends  paid with  respect to a share of Common
Stock (the "Dividend  Equivalent  Rights") are granted.  The Incentive Plan, the
Nonqualified  Plan, the Restricted  Plan, the Stock Purchase Plan, the Directors
Plan, the SAR Plan and the Stock Rights Plan are included herein as Part I, Part
II,  Part III,  Part IV,  Part V, Part VI and Part  VII,  respectively,  and are
collectively  referred to herein as the "Plans." The grant of an option,  SAR or
restricted  share or rights to purchase  shares under one of the Plans shall not
be  construed  to prohibit the grant of an option,  SAR or  restricted  share or
rights to purchase shares under any of the other Plans.

     3.  Applicability  of  General  Provisions.  Unless  any Plan  specifically
indicates to the contrary,  all Plans shall be subject to the General Provisions
of the Program set forth below.

     4. Administration of the Plans. The Plans shall be administered, construed,
governed, and amended in accordance with their respective terms.

<PAGE>
                GENERAL PROVISIONS OF STOCK COMPENSATION PROGRAM

     Article  1.  Administration.  The  Program  shall  be  administered  by the
Company's Board of Directors (the "Board").  If an award under the Program is to
be made to an "Executive Officer" as defined in the Exchange Act (as hereinafter
defined),  it must be approved  if the Company has a class of equity  securities
registered  under  Section 12 or 15(d) of the Exchange Act, by the Board or by a
committee of the Board, that is composed solely of two or more directors who are
"Non-Employee  Directors" within the meaning of Rule 16b-3 promulgated  pursuant
to the  Securities  Exchange Act of 1934, as amended (the "Exchange  Act").  The
members  of the  Board,  such  committee  of the  Board  or such  other  persons
appointed to administer the Program,  when acting to administer the Program, are
herein collectively  referred to as the "Program  Administrators." To the extent
permitted under the Exchange Act, the Internal  Revenue Code of 1986, as amended
(the "Code") or any other applicable law, the Program Administrators, shall have
the  authority to delegate any and all power and  authority  to  administer  and
operate  the  Program  hereunder  to  such  person  or  persons  as the  Program
Administrators  deems  appropriate  which if formed may be  referred  to by such
title  specified  by  the  Board.  Subject  to  the  foregoing  limitations,  as
applicable,  the Board may from time to time remove  members from the committee,
fill all vacancies on the committee,  however caused,  and may select one of the
members of the committee as its Chairman.

     The Program  Administrators shall hold meetings at such times and places as
they may determine and as necessary to approve all grants and other transactions
under the Program as required  under Rule 16b-3(d) under the Exchange Act, shall
keep minutes of their meetings,  and shall adopt,  amend,  and revoke such rules
and  procedures as they may deem proper with respect to the Program.  Any action
of the Program  Administrators  shall be taken by majority vote or the unanimous
written consent of the Program Administrators.

     Article  2.  Authority  of  Program  Administrators.  Subject  to the other
provisions  of this  Program,  and with a view to  effecting  its  purpose,  the
Program  Administrators  shall have sole  authority,  in their sole and absolute
discretion,  (a) to construe and interpret the Program;  (b) to define the terms
used herein;  (c) to determine the  individuals  to whom options and  restricted
shares and rights to purchase shares shall be granted under the Program;  (d) to
determine the time or times at which options and  restricted  shares,  rights to
purchase  shares or other  awards  shall be granted  under the  Program;  (e) to
determine  the number and type of shares or  securities  subject to each option,
restricted  share,  purchase  right and other award,  the duration of each award
granted under the Program, and the price of any share purchase; (f) to determine
all of the other terms and conditions of options,  restricted  shares,  purchase
rights and other awards  granted  under the  Program;  and (g) to make all other
determinations  necessary or advisable for the administration of the Program and
to do everything  necessary or appropriate to administer the Program;  provided,
however,  that the  Board  shall  establish  the  price  for all  shares  issued
hereunder.  All  decisions,  determinations,  and  interpretations  made  by the
Program  Administrators  shall be binding and conclusive on all  participants in
the Program (the "Plan Participants") and on their legal representatives,  heirs
and beneficiaries.

     Article 3. Maximum Number of Shares Subject to the Program.  Subject to the
provisions of Article 7, the maximum  aggregate number of shares of Common Stock
subject to the Program  shall be  3,000,000  shares.  Subject to the  limitation
contained  in Section 2 of Part 1, the maximum  number of shares of Common Stock
issuable pursuant to the Program to any single Program  Participant in any given
fiscal year shall be 500,000 shares. The Board of Directors of the Company shall
make  recommendations  to the  Program  Administrators  from  time to time  with
respect to the  allocation  of the shares  reserved  under the  Program  for the
directors,  officers,  employees and agents of the Company and its subsidiaries.
The shares of Common  Stock  issued  under the  Program  may be  authorized  but


                                       2
<PAGE>
unissued shares, shares issued and reacquired by the Company or shares purchased
by the  Company on the open  market.  If any of the  options  granted  under the
Program  expire or terminate for any reason  before they have been  exercised in
full,  the  unpurchased  shares  subject to those expired or terminated  options
shall  cease to reduce  the  number  of shares  available  for  purposes  of the
Program.  If the conditions  associated with the grant of restricted  shares are
not achieved  within the period  specified for  satisfaction  of the  applicable
conditions,  or if the restricted  share grant  terminates for any reason before
the date on which the conditions  must be satisfied,  the shares of Common Stock
associated  with such  restricted  shares  shall  cease to reduce  the number of
shares available for purposes of the Program.

     The  proceeds  received  by the Company  from the sale of its Common  Stock
pursuant to the exercise of options,  transfer of restricted  shares or issuance
of stock purchased under the Program,  if in the form of cash, shall be added to
the Company's general funds and used for general corporate purposes.

     Article 4. Eligibility and Participation.  Officers,  employees,  directors
(whether  employee  directors  or  non-employee   directors),   and  independent
contractors or agents of the Company or its subsidiaries who are responsible for
or contribute to the management,  growth or profitability of the business of the
Company or its  subsidiaries  shall be  eligible  for  selection  by the Program
Administrators  to  participate  in the  Program.  However,  awards of Incentive
Options under the Incentive Plan may be granted only to employees of the Company
or its subsidiaries.  An employee may be granted  Nonqualified Options under the
Program; provided, however, that the grant of Nonqualified Options and Incentive
Options  to an  employee  shall  be the  grant  of  separate  options  and  each
Nonqualified  Option and each Incentive Option shall be specifically  designated
as such in accordance  with applicable  provisions of the Treasury  Regulations.
Employees of the Company or its subsidiaries whose customary  employment for tax
purposes is at least  twenty (20) hours per week and more than five  consecutive
months in any calendar year, and who own less than 5% of the Common Stock, shall
be eligible to participate  in the Employee Stock Purchase Plan.  Consultants or
advisors of the Company or its subsidiaries  shall be eligible to receive awards
under the Program,  provided that such awards would be exempt from  registration
under Rule 701 of the  Securities  Act of 1933,  during such time that offers of
securities  by the Company are  eligible for  exemption  under Rule 701, or that
such awards would be eligible  for  registration  on Form S-8,  during such time
that offers of  securities  to employees  under an employee  benefit plan of the
Company are eligible for registration on Form S-8.

     The term  "subsidiary"  as used herein  means any  company,  other than the
Company,  in an unbroken  chain of companies,  beginning with the Company if, at
the time of any grant  hereunder,  each of the  companies,  other  than the last
company in the unbroken chain,  owns stock possessing more than 50% of the total
combined  voting power of all classes of stock in one of the other  companies in
such chain.

     Article 5.  Effective  Date and Term of Program.  The Program  shall become
effective upon its adoption by the Board of Directors of the Company  subject to
approval of the Program by a majority of the voting shares of the Company voting
in person or by proxy at a meeting of  stockholders,  in either  case  following
adoption of the Program by the Board of Directors,  which vote shall be taken or
consent  granted  within 12 months of adoption  of the Program by the  Company's
Board of Directors.  The Program shall continue in effect for a term of 10 years
unless sooner terminated under Article 8 of these General Provisions.

     Article 6. Fair Market Value.  As used in the Program,  "Fair Market Value"
shall mean,  as of any date,  the value of the Common  Stock  determined  by the
Program  Administrators  on the basis of such factors as they deem  appropriate.
Prior to the grant of any option  under the Program,  the Program  Administrator
shall specify  those factors or formulas used to determine  Fair Market Value of
the  Common  Stock   subject  to  such  option.   In  each  case,   the  Program
Administrators'  determination  of Fair  Market  Value shall be  conclusive  and
binding on the Company and the Plan Participants.

                                       3
<PAGE>
     Article  7.  Adjustments.  If the  outstanding  shares of Common  Stock are
increased,  decreased, changed into, or exchanged for a different number or kind
of shares or securities through merger, consolidation,  combination, exchange of
shares,  other   reorganization,   recapitalization,   reclassification,   stock
dividend,  stock split or reverse stock split, an appropriate and  proportionate
adjustment  shall be made in the  maximum  number and kind of shares as to which
options and restricted shares may be granted under this Program. A corresponding
adjustment  changing  the number  and kind of shares  allocated  to  unexercised
options,  restricted shares, or portions thereof,  which shall have been granted
prior  to any such  change,  shall  likewise  be made.  Any such  adjustment  in
outstanding options shall be made without change in the aggregate purchase price
applicable to the  unexercised  portion of the option,  but with a corresponding
adjustment in the price for each share or other unit of any security  covered by
the option.

     Article  8.  Termination  and  Amendment  of  Program.  The  Program  shall
terminate  ten (10) years  from the date the  Program is adopted by the Board of
Directors,  or, if  applicable,  the date a  particular  Plan is approved by the
stockholders,  whichever is earlier,  or shall terminate at such earlier time as
the Board of Directors may so determine.  No options or restricted  shares shall
be granted and no stock shall be sold and purchased under the Program after that
date.  Subject  to the  limitation  contained  in  Article  9 of  these  General
Provisions, the Program Administrators may at any time amend or revise the terms
of the Program, including the form and substance of the option, restricted share
and stock purchase  agreements to be used  hereunder;  provided,  however,  that
without approval by the  stockholders of the Company  representing a majority of
the voting power (as  contained  in Article 5 of these  General  Provisions)  no
amendment or revision shall (a) increase the maximum  aggregate number of shares
that may be sold or  distributed  pursuant to options  granted or stock sold and
purchased  under Part I or Part IV, except as permitted under Article 7 of these
General  Provisions;  (b) change the  minimum  purchase  price for shares  under
Section 4 of Part I or the Purchase Price for shares under Part IV; (c) increase
the maximum term  established  under Parts I or IV for any option or  restricted
share;  (d) permit the granting of an option,  or right to purchase shares under
Parts I or IV to anyone  other  than as  provided  in  Article 4 of the  General
Provisions; (e) change the term of Parts I or IV described in Article 5 of these
General  Provisions;  or (f) materially  increase the benefits  accruing to Plan
Participants under Parts I or IV of the Program.

     Article 9. Prior  Rights and  Obligations.  No  amendment,  suspension,  or
termination of the Program shall,  without the consent of the individual who has
received an option or restricted share or who has purchased a specified share or
shares  under  Part IV,  alter or  impair  any of that  individual's  rights  or
obligations  under any option or  restricted  share  granted or shares  sold and
purchased under the Program prior to that amendment, suspension, or termination.

     Article 10. Privileges of Stock Ownership.  Notwithstanding the exercise of
any option granted pursuant to the terms of this Program, the achievement of any
conditions  specified in any restricted  share granted  pursuant to the terms of
this  Program or the  election to purchase  any shares  pursuant to the terms of
this  Program,  no  individual  shall have any of the rights or  privileges of a
stockholder  of the Company in respect of any shares of stock  issuable upon the
exercise of his or her option,  the  satisfaction of his or her restricted share
conditions  or the sale,  purchase and issuance of such  purchased  shares until
certificates  representing the shares have been issued and delivered.  No shares
shall be  required  to be issued and  delivered  upon  exercise  of any  option,
satisfaction of any conditions with respect to a restricted share or a purchaser
under  Part  IV  unless  and  until  all of the  requirements  of law and of all
regulatory  agencies having  jurisdiction  over the issuance and delivery of the
securities shall have been fully complied with.

                                       4
<PAGE>
     Article 11. Reservation of Shares of Common Stock. The Company,  during the
term of this Program,  will at all times reserve and keep  available such number
of shares of its Common Stock as shall be sufficient to satisfy the requirements
of the Program. In addition, the Company will from time to time, as is necessary
to accomplish  the purposes of this Program,  seek or obtain from any regulatory
agency having  jurisdiction  any requisite  authority in order to issue and sell
shares of Common Stock  hereunder.  The  inability of the Company to obtain from
any regulatory agency having  jurisdiction the authority deemed by the Company's
counsel to be  necessary  to the lawful  issuance  and sale of any shares of its
stock  hereunder  shall  relieve the Company of any  liability in respect of the
nonissuance or sale of the stock as to which the requisite  authority  shall not
have been obtained.

     Article 12. Tax Withholding. The exercise of any option or restricted share
granted  or the sale and  issuance  of any  shares to be  purchased  under  this
Program  are  subject to the  condition  that if at any time the  Company  shall
determine, in its discretion,  that the satisfaction of withholding tax or other
withholding liabilities under any state or federal law is necessary or desirable
as a condition  of, or in  connection  with,  such  exercise or the  delivery or
purchase of shares  pursuant  thereto,  then in such event,  the exercise of the
option  or  restricted  share or the  sale  and  issuance  of any  shares  to be
purchased  shall  not be  effective  unless  such  withholding  shall  have been
effected or obtained in a manner  acceptable  to the Company.  At the  Company's
sole and absolute discretion,  the Company may, from time to time, accept shares
of the  Company's  Common  Stock  subject  to one of the Plans as the  source of
payment for such liabilities.

     Article 13.  Compliance  with Law. It is the express  intent of the Company
that this Program  complies in all respect  with all  applicable  provisions  of
state and federal  law. It is the  express  intent of the Company  that when any
equity  security  of the  Company is  registered  pursuant  to Section 12 of the
Exchange  Act,  this  Program  shall  comply  in all  respects  with  applicable
provisions  of the Rule  16b-3 or Rule  16a-1(c)(3)  under the  Exchange  Act in
connection  with any  grant  of  awards  to,  or  other  transaction  by, a Plan
Participant  who is  subject  to  Section 16 of the  Exchange  Act  (except  for
transactions exempted under alternative Exchange Act rules). Accordingly, if any
provision of the Program or any agreement  relating to any award thereunder does
not comply with Rule 16b-3 or Rule  16a-1(c)(3)  as then  applicable to any such
transaction,  such  provision  will be construed or deemed amended to the extent
necessary  to  conform  to the  applicable  requirements  of Rule  16b-3 or Rule
16a-1(c)(3) so that such Plan  Participant  shall avoid  liability under Section
16(b).  Unless otherwise  provided in any grant or award to any person who is or
may  thereafter  be subject to Section 16 of the  Exchange  Act, the approval of
such grant or award shall include the approval of the disposition of the Company
of Company  equity  securities for the purposes of satisfying the payment of the
exercise or purchase price or tax withholding  obligations related to such grant
or award within the meaning of Rules 16a-1(c)(3) and 16b-3(e).

     Article  14.  Indemnification.  No Program  Administrator,  as that term is
defined  in the  Program,  or any  officer  or  employee  of the  Company  or an
affiliate  acting at the  direction  or on behalf of the  Program  Administrator
shall be personally liable for any action or determination taken or made in good
faith with respect to the Program, and shall, to the extent permitted by law, be
fully  indemnified  and protected by the Company with respect to any such action
or determination.

     Article 15. Performance-Based Awards.

          (a) Each agreement for the grant of  Performance  Shares shall specify
     the number of Performance Shares subject to such agreement, the Performance
     Period and the  Performance  Objective  (each as defined  below),  and each
     agreement for the grant of any other award that the Program  Administrators
     determine  to make  subject  to a  Performance  Objective  similarly  shall
     specify the  applicable  number of shares of Common  Stock,  the period for


                                       5
<PAGE>
     measuring  performance  and the  Performance  Objective.  As  used  herein,
     "Performance  Objective"  means a  performance  objective  specified in the
     agreement for a Performance Share, or for any other award which the Program
     Administrators  determine to make subject to a Performance Objective,  upon
     which  the  vesting  or  settlement  of  such  award  is  conditioned,  and
     "Performance  Period"  means the period of time  specified  in an agreement
     over  which  Performance   Shares,  or  another  award  which  the  Program
     Administrators determine to make subject to a Performance Objective, are to
     be earned.  Each agreement for a  performance-based  grant shall specify in
     respect of a Performance  Objective the minimum level of performance  below
     which no payment will be made,  shall  describe the method for  determining
     the  amount of any  payment  to be made if  performance  is at or above the
     minimum  acceptable  level,  but  falls  short of full  achievement  of the
     Performance  Objective,  and shall  specify the maximum  percentage  payout
     under the agreement.  Such maximum  percentage in no event shall exceed one
     hundred percent (100%) in the case of  performance-based  restricted shares
     and two  hundred  percent  (200%)  in the  case of  Performance  Shares  or
     performance-based Dividend Equivalent Rights.

          (b) The Program  Administrators  shall determine and specify, in their
     discretion,  the  Performance  Objective in the agreement for a Performance
     Share or for any other performance-based award, which Performance Objective
     shall consist of: (i) one or more business  criteria,  including (except as
     limited under  subparagraph  (c) below for awards to Covered  Employees (as
     defined  below))  financial,   service  level  and  individual  performance
     criteria;  and (ii) a targeted level or levels of performance  with respect
     to  such   criteria.   Performance   Objectives  may  differ  between  Plan
     Participants and between types of awards from year to year.

          (c) The  Performance  Objective for  Performance  Shares and any other
     performance-based   award  granted  to  a  Covered   Employee,   if  deemed
     appropriate  by the Program  Administrators,  shall be objective  and shall
     otherwise meet the  requirements  of Section  162(m)(4)(C) of the Code, and
     shall be based upon one or more of the following performance-based business
     criteria,  either  on a  business  unit  or  Company-specific  basis  or in
     comparison with peer group performance:  net sales; gross sales;  return on
     net assets; return on assets;  return on equity; return on capital;  return
     on revenues;  cash flow;  book value;  share price  performance  (including
     options and SARs tied solely to  appreciation  in the Fair Market  Value of
     the  shares);  earnings per share;  stock price  earnings  ratio;  earnings
     before interest,  taxes, depreciation and amortization expenses ("EBITDA");
     earnings before interest and taxes  ("EBIT");  or EBITDA,  EBIT or earnings
     before taxes and unusual or  nonrecurring  items as measured either against
     the  annual  budget  or as a ratio  to  revenue.  Achievement  of any  such
     Performance  Objective  shall be  measured  over a period  of years  not to
     exceed ten (10) as specified by the Program Administrators in the agreement
     for the  performance-based  award.  No business  criterion other than those
     named  above  in  this  Article  15(c)  may be  used  in  establishing  the
     Performance Objective for an award to a Covered Employee under this Article
     15.  For each such  award  relating  to a  Covered  Employee,  the  Program
     Administrators  shall establish the targeted level or levels of performance
     for each such business criterion.  The Program Administrators may, in their
     discretion,  reduce  the  amount  of a  payout  otherwise  to  be  made  in
     connection  with an award under this  Article  15(c),  but may not exercise
     discretion  to increase  such amount,  and the Program  Administrators  may
     consider other  performance  criteria in exercising  such  discretion.  All
     determinations  by the  Program  Administrators  as to the  achievement  of
     Performance  Objectives  under this Article 15(c) shall be made in writing.
     The Program  Administrators may not delegate any responsibility  under this
     Article 15(c). As used herein,  "Covered Employee" shall mean, with respect
     to any grant of an award, an executive of the Company or any subsidiary who
     is a  member  of the  executive  compensation  group  under  the  Company's
     compensation  practices  (not  necessarily  an executive  officer) whom the
     Program  Administrators deem may be or become a covered employee as defined
     in Section 162(m)(3) of the Code for any year that such award may result in


                                       6
<PAGE>
     remuneration  over $1 million which would not be  deductible  under Section
     162(m)  of the Code but for the  provisions  of the  Program  and any other
     "qualified  performance-based  compensation" plan (as defined under Section
     162(m) of the Code) of the  Company;  provided,  however,  that the Program
     Administrators  may determine  that a Plan  Participant  has ceased to be a
     Covered Employee prior to the settlement of any award.

          (d) The Program Administrators, in their sole and absolute discretion,
     may require  that one or more award  agreements  contain  provisions  which
     provide  that,  in the event  Section  162(m) of the Code, or any successor
     provision  relating to excessive  employee  remuneration,  would operate to
     disallow a  deduction  by the  Company  with  respect to all or part of any
     award  under the  Program,  a Plan  Participant's  receipt  of the  benefit
     relating to such award that would not be deductible by the Company shall be
     deferred  until  the  next  succeeding  year or  years  in  which  the Plan
     Participant's  remuneration  does not  exceed  the  limit set forth in such
     provisions of the Code.

     Article  16.  Death  Beneficiaries.  In the  event of a Plan  Participant's
death, all of such person's  outstanding awards,  including his or her rights to
receive any  accrued but unpaid  Stock  Payments,  will  transfer to the maximum
extent  permitted by law to such  person's  beneficiary  (except to the extent a
permitted transfer of a Nonqualified  Option or SAR was previously made pursuant
hereto).  Each Plan  Participant may name, from time to time, any beneficiary or
beneficiaries  (which may be named  contingently or  successively) as his or her
beneficiary for purposes of this Program.  Each  designation  shall be on a form
prescribed by the Program Administrators,  will be effective only when delivered
to the Company,  and when  effective will revoke all prior  designations  by the
Plan  Participant.   If  a  Plan  Participant  dies  with  no  such  beneficiary
designation in effect, such person's  beneficiary shall be his or her estate and
such person's awards will be transferable by will or pursuant to laws of descent
and distribution applicable to such person.

     Article 17. Unfunded Program. The Program shall be unfunded and the Company
shall  not be  required  to  segregate  any  assets  that  may at  any  time  be
represented by awards under the Program.  Neither the Company,  its  affiliates,
the Program Administrators, nor the Board shall be deemed to be a trustee of any
amounts to be paid under the Program nor shall anything contained in the Program
or any action taken pursuant to its provisions  create or be construed to create
a fiduciary relationship between any such party and a Plan Participant or anyone
claiming on his or her  behalf.  To the extent a Plan  Participant  or any other
person  acquires  a right to  receive  payment  pursuant  to an award  under the
Program,  such right shall be no greater than the right of an unsecured  general
creditor of the Company.

     Article 18. Choice of Law and Venue. The Program and all related  documents
shall be governed by, and construed in accordance with, the laws of the State of
Delaware.  Acceptance of an award shall be deemed to  constitute  consent to the
jurisdiction  and venue of the state  and  federal  courts  located  in  Orlando
County, State of Florida for all purposes in connection with any suit, action or
other proceeding relating to such award, including the enforcement of any rights
under the Program or any  agreement  or other  document,  and shall be deemed to
constitute  consent to any process or notice of motion in  connection  with such
proceeding  being  served by certified or  registered  mail or personal  service
within  or  without  the  State  of  Florida,  provided  a  reasonable  time for
appearance is allowed.

     Article  19.  Arbitration.  Any  disputes  involving  the  Program  will be
resolved  by  arbitration  in  Orlando,  Florida  before one (1)  arbitrator  in
accordance  with the Commercial  Arbitration  Rules of the American  Arbitration
Association.

     Article 20. Program  Administrators' Right. Except as may be provided in an
award agreement, the Program Administrators may, in their discretion,  waive any


                                       7
<PAGE>
restrictions or conditions applicable to, extend or modify any period (including
any  period  in which an  option or other  exercisable  award may be  exercised,
subject  to the  requirements  of the Code)  applicable  to, or  accelerate  the
vesting of, any award (other than the right to purchase  shares  pursuant to the
Stock Purchase Plan).

     Article 21. Termination of Benefits Under Certain  Conditions.  The Program
Administrators, in their sole and absolute discretion, may cancel any unexpired,
unpaid or deferred award (other than a right to purchase  shares pursuant to the
Stock  Purchase  Plan) at any time if the Plan  Participant is not in compliance
with all applicable  provisions of the Program or any award  agreement or if the
Plan Participant,  whether or not he or she is currently employed by the Company
or one of its  subsidiaries,  acts in a manner contrary to the best interests of
the Company and its subsidiaries.

     Article 22.  Conflicts in Program.  In case of any conflict in the terms of
the Program,  or between the Program and an award  agreement,  the provisions in
the  Program  which  specifically  grant  such  award  shall  control,  and  the
provisions  in the  Program  shall  control  over the  provisions  in any  award
agreement.

     Article  23.  Optional  Deferral.  The right to receive any award under the
Program (other than the right to purchase  shares pursuant to the Stock Purchase
Plan) may,  at the request of the Plan  Participant,  be deferred to such period
and upon such terms and conditions as the Program Administrators shall, in their
discretion,  determine,  which may include crediting of interest on deferrals of
cash and  crediting of dividends  on deferrals  denominated  in shares of Common
Stock.

     Article 24.  Information to Plan  Participants.  To the extent  required by
applicable law, the Company shall provide Plan  Participants  with the Company's
financial statements at least annually.

     Article 25. Lock-Up. To the extent requested by any managing underwriter to
the Company, the Plan Participants shall enter into such market lock-up,  escrow
or other  agreements as may be requested by such  underwriter in connection with
any public offering of the Company's securities.

                                       8
<PAGE>
                                     PART I

                          HOLIDAY RV SUPERSTORES, INC.

                           INCENTIVE STOCK OPTION PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Incentive Stock Option Plan (the "Incentive  Plan") is to promote the growth and
general  prosperity of the Company by permitting the Company to grant options to
purchase  shares of its Common  Stock.  The  Incentive  Plan is designed to help
attract  and  retain   superior   personnel   for   positions   of   substantial
responsibility with the Company and its subsidiaries, and to provide individuals
with an additional  incentive to  contribute to the success of the Company.  The
Company intends that options granted pursuant to the provisions of the Incentive
Plan will qualify as "incentive stock options" within the meaning of Section 422
of the Code. This Incentive Plan is Part I of the Program.  Unless any provision
herein  indicates to the contrary,  this  Incentive Plan shall be subject to the
General  Provisions  of the  Program,  and terms  used but not  defined  in this
Incentive Plan shall have the meanings,  if any, ascribed thereto in the General
Provisions of the Program.

     Section 2.  Maximum  Number of Shares;  Option  Terms and  Conditions.  The
maximum aggregate number of shares of Common Stock subject to the Incentive Plan
shall be  3,000,000.  The terms and  conditions  of  options  granted  under the
Incentive Plan may differ from one another as the Program  Administrators shall,
in  their  discretion,  determine  as  long as all  options  granted  under  the
Incentive Plan satisfy the requirements of the Incentive Plan.

     Section 3.  Duration  of  Options.  Each  option and all rights  thereunder
granted  pursuant to the terms of the  Incentive  Plan shall  expire on the date
determined  by the  Program  Administrators,  but in no event  shall any  option
granted under the Incentive  Plan expire later than ten (10) years from the date
on which the option is granted.  However,  notwithstanding  the above portion of
this  Section  3, if at the  time  the  option  is  granted  the  Optionee  (the
"Optionee")  owns or would be considered to own by reason of Code Section 424(d)
more than 10% of the total combined  voting power of all classes of stock of the
Company or its  subsidiaries,  such option shall expire not more than five years
from the date the option is granted.  In addition,  each option shall be subject
to early termination as provided in the Incentive Plan.

     Section 4. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than the
Fair  Market  Value  of the  shares  at the  time of the  grant  of the  option.
Notwithstanding the preceding sentence,  if at the time an option is granted the
Optionee  owns or would be  considered  to own by reason of Code Section  424(d)
more than 10% of the total combined  voting power of all classes of stock of the
Company or its  subsidiaries,  the purchase  price of the shares covered by such
option shall not be less than 110% of the Fair Market Value of a share of Common
Stock on the date the option is granted.

     Section 5. Maximum  Amount of Options  Exercisable  in Any  Calendar  Year.
Notwithstanding  any other  provision of this Incentive Plan, to the extent that
the  aggregate  Fair  Market  Value  of stock  with  respect  to  which  options
(determined without regard to this Section 5) are exercisable for the first time
by any  Optionee  during any  calendar  year under all stock option plans of the
Company and its subsidiaries exceeds $100,000,  such options shall be treated as
options which are not incentive  stock options within the meaning of Section 422
of the Code. The Program Administrators may provide in any option grant that the
aggregate  Fair Market Value of the Common  Stock with respect to which  options
granted under the Incentive  Plan become  exercisable  for the first time by any
Optionee  during any  calendar  year under all stock option plans of the Company
and its subsidiaries shall not exceed $100,000.

                                      I-1
<PAGE>
     Section 6. Exercise of Options.  Each option shall be exercisable in one or
more installments  during its term as determined by the Program  Administrators,
and the  right to  exercise  may be  cumulative  as  determined  by the  Program
Administrators.  No option may be exercised  for a fraction of a share of Common
Stock.  The purchase price of any shares purchased shall be paid in full in cash
or by  certified or  cashier's  check  payable to the order of the Company or by
shares of Common  Stock,  if  permitted by the Program  Administrators,  or by a
combination of cash,  check,  or shares of Common Stock, at the time of exercise
of the option.  If any portion of the purchase price is paid in shares of Common
Stock,  those  shares  shall be  tendered  at their  then Fair  Market  Value as
determined by the Program  Administrators in accordance with Article 6 under the
General Provisions of the Program Payment in shares of Common Stock includes the
automatic  application  of shares of Common Stock  received  upon exercise of an
option to satisfy the exercise price for additional options.

     Section 7.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Incentive Plan shall  terminate as
of a date to be fixed by the Program Administrators; provided that not less than
30 days' written notice of the date so fixed shall be given to each Optionee and
each such Optionee  shall have the right during such period  (unless such option
shall have previously expired) to exercise any option, including any option that
would not otherwise be exercisable by reason of an insufficient lapse of time.

     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

          (a) if there is no plan or  agreement  respecting  the  Reorganization
     (the  "Reorganization  Agreement") or if the Reorganization  Agreement does
     not  specifically  provide  for the change,  conversion  or exchange of the
     outstanding options for options of another  corporation,  then exercise and
     termination  provisions  equivalent  to those  described  in this Section 7
     shall apply  (which shall  include the right to receive  upon  exercise the
     consideration  that would be  received by a holder of a number of shares of
     Common Stock issuable upon exercise of the option  immediately prior to the
     consummation of the Reorganization); or

          (b) if there is a Reorganization  Agreement and if the  Reorganization
     Agreement specifically provides for the change,  conversion, or exchange of
     the  outstanding  options  for  options  of another  corporation,  then the
     Program  Administrators  shall adjust the outstanding  unexercised  options
     (and shall adjust the options remaining under the Incentive Plan which have
     not  yet  been  granted  if the  Reorganization  Agreement  makes  specific
     provision  for  such  an  adjustment)  in  a  manner  consistent  with  the
     applicable provisions of the Reorganization Agreement.

The term  "Reorganization"  as used in this  Section 7 shall mean any  statutory
merger, statutory consolidation,  sale of all or substantially all of the assets
of the Company or a sale of the Common Stock pursuant to which the Company is or
becomes  a  subsidiary  of  another  company  after  the  effective  date of the
Reorganization.

     Adjustments  and  determinations  under this Section 7 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

                                      I-2
<PAGE>
     Section 8. Written  Notice  Required.  Any option  granted  pursuant to the
terms of the  Incentive  Plan shall be  exercised  when  written  notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised, together with payment of applicable income taxes,
has been received by the Company.

     Section 9. Compliance with Securities Laws. Shares shall not be issued with
respect to any option granted under the Incentive  Plan,  unless the exercise of
that  option  and the  issuance  and  delivery  of the shares  pursuant  to that
exercise  shall  comply with all  applicable  provisions  of foreign,  state and
federal law  including,  without  limitation,  the  Securities  Act of 1933,  as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require an Optionee to furnish evidence satisfactory to the Company, including a
written and signed representation letter and consent to be bound by any transfer
restriction imposed by law, legend, condition, or otherwise, that the shares are
being purchased only for investment and without any present intention to sell or
distribute  the  shares in  violation  of any state or  federal  law,  rule,  or
regulation.  Further,  each Optionee shall consent to the imposition of a legend
on the shares of Common Stock subject to his or her option and the imposition of
stop-transfer  instructions restricting their transferability as required by law
or by this Section 9.

     Section 10.  Employment  of Optionee.  Each  Optionee,  if requested by the
Program Administrators, must agree in writing as a condition of receiving his or
her option,  that he or she will remain in the  employment of the Company or its
subsidiary  corporations following the date of the granting of that option for a
period specified by the Program Administrators. Nothing in the Incentive Plan or
in any option  granted  hereunder  shall  confer upon any  Optionee any right to
continued  employment by the Company or its subsidiary  corporations or limit in
any way the right of the Company or its subsidiary  corporations  at any time to
terminate or alter the terms of that employment.

     Section 11. Option Rights Upon  Termination of  Employment.  If an Optionee
ceases to be  employed  by the  Company or any  subsidiary  corporation  for any
reason other than death or disability,  his or her option shall terminate thirty
(30) days after the date of termination of employment  (unless sooner terminated
in accordance with its terms);  provided,  however, that in the event employment
is  terminated  for  cause,  his  or her  option  shall  terminate  immediately,
provided,  further,  however, that the Program Administrators may, in their sole
and  absolute  discretion,  allow the  option  to be  exercised  (to the  extent
exercisable  on the date of termination of employment) at any time within ninety
(90) days after the date of termination of employment,  unless either the option
or the Incentive Plan otherwise provides for earlier termination.

     Section 12. Option Rights Upon Disability.  If an Optionee becomes disabled
within the meaning of Code Section  422(e)(3)  while  employed by the Company or
any  subsidiary,  his or her option shall terminate six months after the date of
termination  of  employment  due to  disability  (unless  sooner  terminated  in
accordance with its terms);  provided,  however, that the Program Administrators
may, in their sole and absolute discretion, allow the option to be exercised (to
the extent  exercisable  on the date of  termination  of employment) at any time

                                      I-3
<PAGE>
within one year after the date of  termination  of employment due to disability,
unless either the option or the Incentive  Plan  otherwise  provides for earlier
termination.

     Section 13. Option Rights Upon Death of Optionee. If an Optionee dies while
employed by the Company or any subsidiary  corporation,  his or her option shall
expire  six  months  after  the  date of  death  (unless  sooner  terminated  in
accordance with its terms);  provided,  however, that the Program Administrators
may, in their sole and absolute discretion, allow the option to be exercised (to
the extent  exercisable  on the date of  termination  of employment) at any time
within  one year  after  the date of  death,  unless  either  the  option or the
Incentive Plan otherwise provides for earlier termination.  During this one-year
or shorter  period,  the option may be exercised,  to the extent that it remains
unexercised  on the  date of  death,  by the  person  or  persons  to  whom  the
Optionee's  rights under the option shall pass by will or by the laws of descent
and  distribution,  but only to the extent  that the  Optionee  is  entitled  to
exercise the option at the date of death.

     Section 14. Options Not Transferable. Options granted pursuant to the terms
of the Incentive Plan may not be sold, pledged,  assigned, or transferred in any
manner  otherwise than by will or the laws of descent or distribution and may be
exercised  during the  lifetime of an Optionee  only by that  Optionee.  No such
options shall be pledged or hypothecated in any way nor shall they be subject to
execution, attachment, or similar process.

     Section 15.  Adjustments to Number and Purchase  Price of Optioned  Shares.
All  options  granted  pursuant  to the terms of this  Incentive  Plan  shall be
adjusted in the manner prescribed by Article 7 of the General Provisions of this
Program.

                                      I-4
<PAGE>
                          HOLIDAY RV SUPERSTORES, INC.
                          INCENTIVE STOCK OPTION PLAN

GRANT OF OPTION

Date of Grant: ____________________, ____


     This GRANT,  dated as of the date of grant first stated above (the "Date of
Grant"),  is delivered by Holiday RV Superstores,  Inc., a Delaware  corporation
(the "Company"),  to __________________ (the "Optionee"),  who is an employee of
the Company or one of its  subsidiaries  (the  Optionee's  employer is sometimes
referred to herein as the "Employer").

     WHEREAS,  the Board of Directors  of the Company (the  "Board") on November
__,  1999  adopted,  with  subsequent   stockholder  approval,  the  Holiday  RV
Superstores, Inc. Incentive Stock Option (the "Plan");

     WHEREAS,  the Plan provides for the granting of incentive  stock options by
the  Board  or  Program  Administrators  to  employees  of  the  Company  or any
subsidiary  of the  Company to  purchase,  or to  exercise  certain  rights with
respect  to,  shares of the  Common  Stock of the  Company,  $.01 par value (the
"Stock"), in accordance with the terms and provisions thereof; and

     WHEREAS,  the Program  Administrators  consider the Optionee to be a person
who is eligible for a grant of incentive  stock options under the Plan, and have
determined  that it would be in the best  interest  of the  Company to grant the
incentive stock options documented herein.

     NOW, THEREFORE,  the parties hereto,  intending to be legally bound hereby,
agree as follows:

1.   Grant of Option.

     Subject to the terms and  conditions  hereinafter  set forth,  the Company,
with the approval and at the  direction  of the Program  Administrators,  hereby
grants to the  Optionee,  as of the Date of Grant,  an option to  purchase up to
_____  shares of Stock at a price of $_____ per share,  the Fair Market Value as
defined in Article 6 under  General  Provisions of the Program (or, with respect
to 10%  stockholders,  110% of Fair  Market  Value) on the Date of  Grant.  Such
option  is  hereinafter  referred  to as the  "Option"  and the  shares of stock
purchasable upon exercise of the Option are hereinafter sometimes referred to as
the "Option  Shares."  The Option is  intended by the parties  hereto to be, and
shall be treated as, an incentive  stock  option (as such term is defined  under
Section 422 of the Internal Revenue Code of 1986).

2.   Installment Exercise.

     Subject to such  further  limitations  as are provided  herein,  the Option
shall become  exercisable in __________  installments,  the Optionee  having the
right  hereunder  to purchase  from the Company the  following  number of Option
Shares  upon  exercise  of the  Option,  on and after the  following  dates,  in
cumulative fashion as determined by the Program Administrators:

                                      I-5
<PAGE>
         Option Shares Exercisable                            Date

         -------------------------------                      --------------
         -------------------------------                      --------------
         -------------------------------                      --------------

3.  Termination of Option.

     (a)  Subject  to the other  provisions  of this  Grant,  the Option and all
rights hereunder with respect thereto,  to the extent such rights shall not have
been exercised, shall terminate and become null and void after the expiration of
_____ years from the Date of Grant (the "Option Term").

     (b) Upon the  occurrence  of the  Optionee  ceasing  for any  reason  to be
employed by the Employer (such occurrence being a "termination of the Optionee's
employment"),  the  Option,  to  the  extent  not  previously  exercised,  shall
terminate  and become  null and void  within  thirty (30) days after the date of
such  termination  of  the  Optionee's  employment,  except  (1)  in  the  event
employment is terminated  for cause as defined by applicable  law, in which case
Optionee's Option shall terminate and become null and void immediately or (2) in
a case where the Program  Administrators  may otherwise  determine in their sole
and absolute  discretion for up to ninety (90) days following the termination of
employment.  Upon a  termination  of the  Optionee's  employment  by  reason  of
disability or death,  the Option may be  exercised,  but only to the extent that
the Option was  outstanding and exercisable on such date of disability or death,
for up to a  six-month  period  following  the date of such  termination  of the
Optionee's  employment,  unless  extended for a period of up to one year, at the
sole discretion of the Program Administrators.

     (c) In the event of the death of the Optionee,  the Option may be exercised
by the Optionee's legal  representative,  but only to the extent that the option
would otherwise have been exercisable by the Optionee.

     (d) A transfer  of the  Optionee's  employment  between the Company and any
subsidiary of the Company, or between any subsidiaries of the Company, shall not
be deemed to be a termination of the Optionee's employment.

4.   Exercise of Option.

     (a) The Optionee may exercise the option with respect to all or any part of
the number of Option Shares then  exercisable  hereunder by giving the Secretary
of the  Company  written  notice of intent to  exercise.  The notice of exercise
shall  specify  the  number  of Option  Shares  as to which the  Option is to be
exercised and the date of exercise thereof.

     (b) Full payment (in U.S.  dollars) by the Optionee of the option price for
the  Option  Shares  purchased  shall be made on or  before  the  exercise  date
specified in the notice of exercise in cash, or, with the prior written  consent
of the Program  Administrators,  in whole or in part  through the  surrender  of
shares of Stock at their Fair Market  Value on the exercise  date.  The Optionee
shall also pay any required income tax withholding taxes which may be payable in
U.S. dollars or Option Shares if acceptable to the Company.

                                      I-6
<PAGE>
     (c) On the  exercise  date  specified in the  Optionee's  notice or as soon
thereafter  as is  practicable,  the Company  shall cause to be delivered to the
Optionee,  a  certificate  or  certificates  for the  Option  Shares  then being
purchased (out of theretofore unissued Stock or reacquired Stock, as the Company
may  elect)  upon full  payment  for such  option  Shares.  However,  if (i) the
Optionee  is subject to Section 16 of the  Securities  Exchange  Act of 1934 and
(ii) the Optionee  exercises  the Option  before six months have passed from the
Date of Grant,  the Company shall be  permitted,  if required to comply with the
exemptive  provisions of Section 16 of the  Securities  Exchange Act of 1934, to
hold in its custody any stock  certificate  arising from such exercise until six
months has  passed  from the Date of Grant.  The  obligation  of the  Company to
deliver Stock shall,  however,  be subject to the condition  that if at any time
the Program Administrators shall determine in their discretion that the listing,
registration  or  qualification  of the  Option or the  Option  Shares  upon any
securities  exchange  or under any  state or  federal  law,  or the  consent  or
approval of any  governmental  regulatory  body,  is necessary or desirable as a
condition of, or in connection  with,  the Option or the issuance or purchase of
Stock  thereunder,  the Option may not be  exercised  in whole or in part unless
such listing, registration,  qualification,  consent or approval shall have been
effected  or  obtained  free of any  conditions  not  acceptable  to the Program
Administrators.

     (d) If the Optionee fails to pay for any of the Option Shares  specified in
such  notice  or fails to  accept  delivery  thereof,  the  Optionee's  right to
purchase such Option Shares may be terminated by the Company. The date specified
in the  Optionee's  notice as the date of  exercise  shall be deemed the date of
exercise of the Option,  provided  that payment in full for the Option Shares to
be purchased upon such exercise shall have been received by such date.

5.   Adjustment of and Changes in Stock of the Company.

     In the event of a reorganization, recapitalization, change of shares, stock
split, spin-off, stock dividend, reclassification, subdivision or combination of
shares,  merger,  consolidation,  rights  offering,  or any other  change in the
corporate  structure  or shares of capital  stock of the  Company,  the  Program
Administrators  shall  make  such  adjustment  as  may  be  required  under  the
applicable  reorganization  agreement  in the number and kind of shares of Stock
subject to the Option or in the option price;  provided,  however,  that no such
adjustment shall give the Optionee any additional  benefits under the Option. If
there is no  provision  for the  treatment  of the  Option  under an  applicable
reorganization  agreement,  the Option may terminate on a date determined by the
Program  Administrators  following  at  least  30  days  written  notice  to the
Optionee.

6.   No Rights of Stockholders.

     Neither the  Optionee nor any  personal  representative  shall be, or shall
have any of the rights and  privileges  of, a  stockholder  of the Company  with
respect to any shares of Stock  purchasable or issuable upon the exercise of the
Option, in whole or in part, prior to the date of exercise of the Option.

7.   Non-Transferability of Option.

     During the Optionee's  lifetime,  the Option hereunder shall be exercisable
only by the Optionee or any guardian or legal  representative  of the  Optionee,
and the Option  shall not be  transferable  except,  in case of the death of the
Optionee, by will or the laws of descent and distribution,  nor shall the Option
be subject to attachment,  execution or other similar  process.  In the event of
(a) any attempt by the  Optionee to alienate,  assign,  pledge,  hypothecate  or
otherwise dispose of the option,  except as provided for herein, or (b) the levy
of any  attachment,  execution  or similar  process  upon the rights or interest
hereby conferred, the Company may terminate the Option by notice to the Optionee
and it shall thereupon become null and void.

8.   Restriction on Exercise.

     The Option may not be exercised  if the issuance of the Option  Shares upon
such exercise would  constitute a violation of any  applicable  federal or State
securities or other law or valid  regulation.  As a condition to the exercise of
the Option,  the Company may require the Optionee  exercising the Option to make
any  representation  or  warranty  to the  Company  as may  be  required  by any
applicable  law or  regulation  and,  specifically,  may require the Optionee to
provide  evidence  satisfactory  to the Company that the Option Shares are being
acquired only for investment  purposes and without any present intention to sell
or  distribute  the shares in  violation of any federal or State  securities  or
other law or valid regulation.

7.   Employment Not Affected.

     The  granting  of the  Option or its  exercise  shall not be  construed  as
granting to the Optionee any right with respect to  continuance of employment of
the Employer.  Except as may otherwise be limited by a written agreement between
the  Employer and the  Optionee,  the right of the Employer to terminate at will
the Optionee's employment with it at any time (whether by dismissal,  discharge,
retirement  or  otherwise)  is  specifically  reserved  by the  Company,  as the
Employer  or on  behalf  of the  Employer  (whichever  the  case  may  be),  and
acknowledged by the Optionee.

                                      I-7
<PAGE>
8.   Amendment of Option.

     The Option may be amended by the Program  Administrators at any time (i) if
the Program  Administrators  determine,  in their sole and absolute  discretion,
that  amendment  is  necessary  or  advisable in the light of any addition to or
change  in the  Internal  Revenue  Code  of 1986  or in the  regulations  issued
thereunder,  or any federal or state  securities law or other law or regulation,
which  change  occurs  after the Date of Grant and by its terms  applies  to the
Option;  or (ii) other than in the  circumstances  described in clause (i), with
the consent of the Optionee.

9.   Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

         To Company:                Holiday RV Superstores, Inc.
                                    7851 Greenbriar Parkway
                                    Orlando, Florida 32819
                                    Attn:  Chief Financial Officer

         To Optionee:               _______________________________
                                    _______________________________
                                    _______________________________

10.  Incorporation of Plan by Reference.

     The Option is granted pursuant to the terms of the Plan, the terms of which
are  incorporated  herein by reference,  and the Option shall in all respects be
interpreted  in accordance  with, and shall be subject to, the Plan. The Program
Administrators  shall interpret and construe the Plan and this  instrument,  and
its  interpretations  and determinations  shall be conclusive and binding on the

                                      I-8
<PAGE>
parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

11.  Governing Law.

     The validity,  construction,  interpretation  and effect of this instrument
shall  exclusively be governed by and  determined in accordance  with the law of
the State of Delaware,  except to the extent  preempted  by federal  law,  which
shall to the extent govern.

     IN WITNESS WHEREOF,  the Company has caused its duly authorized officers to
execute this Grant of Option,  and to apply the corporate  seal hereto,  and the
Optionee  has placed his or her  signature  hereon,  effective as of the Date of
Grant.

HOLIDAY RV SUPERSTORES, INC.,

  a Delaware corporation

By:______________________________________
         Name:
         Title:


ACCEPTED AND AGREED TO:


----------------------------------------
[Optionee]


By:_____________________________________
         Name:


                                      I-9
<PAGE>
                                     PART II

                          HOLIDAY RV SUPERSTORES, INC.
                         NON-QUALIFIED STOCK OPTION PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Non-Qualified  Stock  Option  Plan (the  "Nonqualified  Plan") is to permit  the
Company  to  grant  options  to  purchase  shares  of  its  Common  Stock.   The
Nonqualified Plan is designed to help attract and retain superior  personnel for
positions of substantial  responsibility  with the Company and its subsidiaries,
and to provide  individuals  with an  additional  incentive to contribute to the
success of the Company.  Any option granted  pursuant to the  Nonqualified  Plan
shall be clearly and  specifically  designated  as not being an incentive  stock
option, as defined in Section 422 of the Code. This Nonqualified Plan is Part II
of the Program.  Unless any  provision  herein  indicates to the  contrary,  the
Nonqualified Plan shall be subject to the General Provisions of the Program, and
terms used but not defined in this Nonqualified Plan shall have the meanings, if
any, ascribed thereto in the General Provisions of the Program.

     Section 2. Option Terms and Conditions. The terms and conditions of options
granted under the  Nonqualified  Plan may differ from one another as the Program
Administrators  shall  in  their  discretion  determine  as long as all  options
granted under the Nonqualified Plan satisfy the requirements of the Nonqualified
Plan.

     Section 3.  Duration  of  Options.  Each  option and all rights  thereunder
granted pursuant to the terms of the Nonqualified  Plan shall expire on the date
determined  by the  Program  Administrators,  but in no event  shall any  option
granted  under the  Nonqualified  Plan expire later than ten (10) years from the
date on which the option is granted.  In addition,  each option shall be subject
to early termination as provided in the Nonqualified Plan.

     Section 4. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than 85%
of the Fair  Market  Value of the shares at the time of the grant of the option.
Notwithstanding the preceding sentence, if at the time the option is granted the
Optionee is a Covered  Employee,  the Purchase Price shall not be less than 100%
of the Fair Market Value.

     Section 5. Exercise of Options.  Each option shall be exercisable in one or
more installments during its term and the right to exercise may be cumulative as
determined  by the  Program  Administrators.  No option may be  exercised  for a
fraction of a share of Common Stock.  The purchase price of any shares purchased
shall be paid in full in cash or by certified or cashier's  check payable to the
order of the Company or by shares of Common  Stock,  if permitted by the Program
Administrators,  or by a combination of cash,  check, or shares of Common Stock,
at the time of exercise of the option.  If any portion of the purchase  price is
paid in shares of Common  Stock,  those  shares  shall be tendered at their then
Fair Market Value as  determined  by Article 6 of the General  Provisions of the
Program. Payment in shares of Common Stock includes the automatic application of
shares of Common  Stock  received  upon  exercise  of an option to  satisfy  the
exercise price for additional options.

     Section 6.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Nonqualified  Plan shall terminate
as of a date to be fixed by the Program  Administrators;  provided that not less
than 30  days'  written  notice  of the  date so  fixed  shall  be given to each
Optionee and each such Optionee  shall have the right during such period (unless
such option shall have previously expired) to exercise any option, including any
option that would not  otherwise  be  exercisable  by reason of an  insufficient
lapse of time.

                                      II-1
<PAGE>
     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

          (a) if there is no plan or  agreement  respecting  the  Reorganization
     (the  "Reorganization  Agreement") or if the Reorganization  Agreement does
     not  specifically  provide  for the change,  conversion  or exchange of the
     outstanding options for options of another  corporation,  then exercise and
     termination  provisions  equivalent  to those  described  in this Section 6
     shall apply  (which shall  include the right to receive  upon  exercise the
     consideration  that would be  received by a holder of a number of shares of
     Common Stock issuable upon exercise of the option  immediately prior to the
     consummation of the Reorganization); or

          (b) if there is a Reorganization  Agreement and if the  Reorganization
     Agreement specifically provides for the change,  conversion, or exchange of
     the  outstanding  options  for  options  of another  corporation,  then the
     Program  Administrators  shall adjust the outstanding  unexercised  options
     (and shall adjust the options  remaining under the Nonqualified  Plan which
     have not yet been granted if the  Reorganization  Agreement  makes specific
     provision  for  such  an  adjustment)  in  a  manner  consistent  with  the
     applicable provisions of the Reorganization Agreement.

     The  term  "Reorganization"  as used  in this  Section  6  shall  mean  any
statutory merger, statutory  consolidation,  sale of all or substantially all of
the assets of the  Company or a sale of the Common  Stock  pursuant to which the
Company is or becomes a subsidiary of another  company after the effective  date
of the Reorganization.

     Adjustments  and  determinations  under this Section 6 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

     Section 7. Written  Notice  Required.  Any option  granted  pursuant to the
terms of this  Nonqualified  Plan shall be exercised when written notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised has been received by the Company.

     Section 8. Compliance with Securities Laws. Shares shall not be issued with
respect to any option granted under the Nonqualified  Plan,  unless the exercise
of that option and the  issuance  and  delivery of the shares  pursuant  thereto
shall comply with all applicable  provisions of foreign,  state and federal law,
including,  without limitation,  the Securities Act of 1933, as amended, and the
Exchange  Act, and the rules and  regulations  promulgated  thereunder,  and the
requirements of any stock exchange upon which the shares may then be listed, and
shall be further subject to the approval of counsel for the Company with respect
to such compliance.  The Program  Administrators may also require an Optionee to
furnish  evidence  satisfactory  to the Company,  including a written and signed
representation  letter  and  consent  to be bound by any  transfer  restrictions
imposed  by law,  legend,  condition,  or  otherwise,  that the shares are being
purchased only for investment purposes and without any present intention to sell
or  distribute  the shares in violation of any state or federal  law,  rule,  or
regulation.  Further,  each Optionee shall consent to the imposition of a legend
on the shares of Common Stock subject to his or her option and the imposition of
stop-transfer  instructions restricting their transferability as required by law
or by this Section 8.

                                      II-2
<PAGE>
     Section 9. Continued Employment or Service.  Each Optionee, if requested by
the Program  Administrators,  must agree in writing as a condition  of receiving
his or her option, to remain in the employment of, or service to, the Company or
any of its subsidiaries  following the date of the granting of that option for a
period  specified by the Program  Administrators.  Nothing in this  Nonqualified
Plan or in any option granted hereunder shall confer upon any Optionee any right
to  continued  employment  by,  or  service  to,  the  Company  or  any  of  its
subsidiaries,  or limit in any way the right of the Company or any subsidiary at
any  time to  terminate  or  alter  the  terms  of that  employment  or  service
arrangement.

     Section 10. Option Rights Upon Termination of Employment or Service.  If an
Optionee  ceases to be  employed  by, or ceases  to serve,  the  Company  or any
subsidiary  for any reason  other than  death or  disability,  his or her option
shall terminate  thirty (30) days after the date of termination of employment or
service  unless  sooner  terminated  in  accordance  with its  terms;  provided,
however, that in the event employment or service is terminated for cause, his or
her option shall terminate  immediately,  provided,  further,  however, that the
Program  Administrators  may, in their sole and absolute  discretion,  allow the
option to be exercised (to the extent  exercisable on the date of termination of
employment or service) at any time within one year after the date of termination
of employment  or service,  unless  either the option or the  Nonqualified  Plan
otherwise provides for earlier termination.

     Section 11. Option Rights Upon Disability.  If an Optionee becomes disabled
within the meaning of Code Section  422(e)(3)  while  employed by the Company or
any subsidiary  corporation,  his or her option shall terminate six months after
the  date  of  termination  of  employment  due  to  disability  (unless  sooner
terminated in accordance with its terms);  provided,  however,  that the Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of termination of employment
at any time within one year after the date of  termination  of employment due to
disability, unless either the option or the Nonqualified Plan otherwise provides
for earlier termination.

     Section 12. Option Rights Upon Death of Optionee. If an Optionee dies while
employed by, or providing  services to, the Company or any of its  subsidiaries,
his or her option shall expire six months after the date of death (unless sooner
terminated in accordance with its terms);  provided,  however,  that the Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of death) at any time within
one year after the date of death,  unless either the option or the  Nonqualified
Plan otherwise provides for earlier termination. During this one-year or shorter
period, the option may be exercised,  to the extent that it remains  unexercised
on the date of death,  by the person or persons  to whom the  Optionee's  rights
under the option shall pass by will or by the laws of descent and  distribution,
but only to the extent that the  Optionee is entitled to exercise  the option at
the date of death.

     Section 13. Options Not Transferable. Options granted pursuant to the terms
of this Nonqualified Plan may not be sold, pledged,  assigned, or transferred in
any manner otherwise than by will or the laws of descent or distribution and may
be exercised  during the lifetime of an Optionee only by that Optionee.  No such
options shall be pledged or hypothecated in any way nor shall they be subject to
execution, attachment, or similar process.

     Section 14.  Adjustments to Number and Purchase  Price of Optioned  Shares.
All options  granted  pursuant to the terms of this  Nonqualified  Plan shall be
adjusted in a manner  prescribed  by Article 7 of the General  Provisions of the
Program.

                                      II-3
<PAGE>
                          HOLIDAY RV SUPERSTORES, INC.
                         NON-QUALIFIED STOCK OPTION PLAN

                                 GRANT OF OPTION

Date of Grant:  __________, ____

     This GRANT,  dated as of the date of grant first stated above (the "Date of
Grant"),  is delivered by Holiday RV  Superstores,  Inc. a Delaware  corporation
(the "Company"),  to __________________ (the "Optionee"),  who is an employee or
non-employee of the Company or one of its subsidiaries (the Optionee's  employer
is sometimes referred to herein as the ("Employer").

     WHEREAS,  the Board of Directors  of the Company (the  "Board") on November
__,  1999  adopted,  with  subsequent   stockholder  approval,  the  Holiday  RV
Superstores, Inc. Non-Qualified Stock Option (the "Plan");

     WHEREAS,  the Plan  provides for the granting of stock options by the Board
or the Program  Administrators  to employees or  non-employees of the Company or
any  subsidiary of the Company to purchase,  or to exercise  certain rights with
respect  to,  shares of the  Common  Stock of the  Company,  $.01 par value (the
"Stock"), in accordance with the terms and provisions thereof; and

     WHEREAS,  the Program  Administrators  consider the Optionee to be a person
who is eligible for a grant of  non-qualified  stock options under the Plan, and
has determined that it would be in the best interest of the Company to grant the
non-qualified stock options documented herein.

     NOW, THEREFORE,  the parties hereto,  intending to be legally bound hereby,
agree as follows:

1.   Grant of Option.

     Subject to the terms and  conditions  hereinafter  set forth,  the Company,
with the approval and at the  direction  of the Program  Administrators,  hereby
grants to the  Optionee,  as of the Date of Grant,  an option to  purchase up to
__________ shares of Stock at a price of $__________ per share, the [Fair Market
Value/ ___% (__%) of the Fair Market Value].

     Such option is  hereinafter  referred to as the  "Option" and the shares of
stock purchasable upon exercise of the Option are hereinafter sometimes referred
to as the "Option  Shares." The Option is intended by the parties  hereto to be,
and shall be treated as, an option not  qualified as an  incentive  stock option
(as such term is defined  under  Section  422 of the  Internal  Revenue  Code of
1986).

2.   Installment Exercise.

     Subject to such  further  limitations  as are provided  herein,  the Option
shall become  exercisable in __________  installments,  the Optionee  having the
right  hereunder  to purchase  from the Company the  following  number of Option
Shares  upon  exercise  of the  Option,  on and after the  following  dates,  in
cumulative fashion as determined by the Program Administrators:

                                      II-4
<PAGE>
         Option Share Exercisable                             Date

         -------------------------------                      --------------
         -------------------------------                      --------------
         -------------------------------                      --------------

3.   Termination of Option.

     (a)  Subject  to the other  provisions  of this  Grant,  the Option and all
rights hereunder with respect thereto,  to the extent such rights shall not have
been exercised, shall terminate and become null and void after the expiration of
__________ years from the Date of Grant (the "Option Term").

     (b) Upon the  occurrence  of the  Optionee's  ceasing  for any reason to be
employed by, or to serve,  the Company (such  occurrence being a "termination of
the Optionee's employment"), the Option, to the extent not previously exercised,
shall  terminate and become null and void within thirty (30) days after the date
of such  termination  of the  Optionee's  employment,  except  (1) in the  event
employment is terminated  for cause as defined by applicable  law, in which case
Optionee's Option shall terminate and become null and void immediately or (2) in
a case where the Program  Administrators  may otherwise  determine in their sole
and absolute  discretion for up to ninety (90) days following the termination of
employment  or service.  As  determined  by the Program  Administrators,  upon a
termination of the Optionee's  employment by reason of disability or death,  the
Option may be exercised,  but only to the extent that the Option was outstanding
and  exercisable  on such date of  disability  or death,  for up to a  six-month
period  following the date of such  termination  of the  Optionee's  employment,
unless  extended for a period of up to one year,  at the sole  discretion of the
Program Administrators.

     (c) In the event of the death of the Optionee,  the Option may be exercised
by the Optionee's legal  representative,  but only to the extent that the Option
would otherwise have been exercisable by the Optionee.

     (d) A transfer  of the  Optionee's  employment  between the Company and any
subsidiary of the Company, or between any subsidiaries of the Company, shall not
be deemed to be a termination of the Optionee's employment.

4.   Exercise of Options.

     (a) The Optionee may exercise the Option with respect to all or any part of
the number of Option Shares then  exercisable  hereunder by giving the Secretary
of the  Company  written  notice of intent to  exercise.  The notice of exercise
shall  specify  the  number  of Option  Shares  as to which the  Option is to be
exercised and the date of exercise thereof.

     (b) Full payment (in U.S.  dollars) by the Optionee of the option price for
the  Option  Shares  purchased  shall be made on or  before  the  exercise  date
specified in the notice of exercise in cash, or, with the prior written  consent
of the Program  Administrators,  in whole or in part  through the  surrender  of
shares of Stock at their Fair  Market  Value as defined  under  Article 6 of the
General  Provisions of the Program on the exercise date. The Optionee shall also
pay any  required  income  tax  withholding  taxes  which may be payable in U.S.
dollars or Option Shares if acceptable to the Company.

     (c) On the  exercise  date  specified in the  Optionee's  notice or as soon
thereafter  as is  practicable,  the Company  shall cause to be delivered to the
Optionee,  a  certificate  or  certificates  for the  Option  Shares  then being
purchased (out of theretofore unissued Stock or reacquired Stock, as the Company
may  elect)  upon full  payment  for such  Option  Shares.  However,  if (i) the
Optionee  is subject to Section 16 of the  Securities  Exchange  Act of 1934 and

                                      II-5
<PAGE>
(ii) the Optionee  exercises  the option  before six months have passed from the
Date of Grant,  the Company shall be  permitted,  if required to comply with the
exemptive  provisions of Section 16 of the  Securities  Exchange Act of 1934, to
hold in its custody any stock  certificate  arising from such exercise until six
months has  passed  from the Date of Grant.  The  obligation  of the  Company to
deliver Stock shall,  however,  be subject to the condition  that if at any time
the Program Administrators shall determine in their discretion that the listing,
registration  or  qualification  of the  Option or the  Option  Shares  upon any
securities  exchange  or under any  state or  federal  law,  or the  consent  or
approval of any  governmental  regulatory  body,  is necessary or desirable as a
condition of, or in connection  with,  the Option or the issuance or purchase of
Stock  thereunder,  the Option may not be  exercised  in whole or in part unless
such listing, registration,  qualification,  consent or approval shall have been
effected  or  obtained  free of any  conditions  not  acceptable  to the Program
Administrators.

     (d) If the Optionee fails to pay for any of the Option Shares  specified in
such  notice  or fails to  accept  delivery  thereof,  the  Optionee's  right to
purchase such Option Shares may be terminated by the Company. The date specified
in the  Optionee's  notice as the date of  exercise  shall be deemed the date of
exercise of the Option,  provided  that payment in full for the Option Shares to
be purchased upon such exercise shall have been received by such date.

5.   Adjustment of and Changes in Stock of the Company.

     In the event of a reorganization, recapitalization, change of shares, stock
split, spin-off, stock dividend, reclassification, subdivision or combination of
shares,  merger,  consolidation,  rights  offering,  or any other  change in the
corporate  structure  or shares of capital  stock of the  Company,  the  Program
Administrators  shall  make  such  adjustment  as  may  be  required  under  the
applicable  reorganization  agreement  in the number and kind of shares of Stock
subject to the Option or in the option price;  provided,  however,  that no such
adjustment shall give the Optionee any additional  benefits under the Option. If
there is no  provision  for the  treatment  of the  Option  under an  applicable
reorganization  agreement,  the Option may terminate on a date determined by the
Program  Administrators  following  at  least  30  days  written  notice  to the
Optionee.

6.   No Rights of Stockholders.

     Neither the  Optionee nor any  personal  representative  shall be, or shall
have any of the rights and  privileges  of, a  stockholder  of the Company  with
respect to any shares of Stock  purchasable or issuable upon the exercise of the
Option, in whole or in part, prior to the date of exercise of the Option.

7.   Non-Transferability of Option.

     During the Optionee's  lifetime,  the Option hereunder shall be exercisable
only by the Optionee or any guardian or legal  representative  of the  Optionee,
and the Option  shall not be  transferable  except,  in case of the death of the
Optionee, by will or the laws of descent and distribution,  nor shall the Option
be subject to attachment,  execution or other similar  process.  In the event of
(a) any attempt by the  Optionee to alienate,  assign,  pledge,  hypothecate  or
otherwise dispose of the Option,  except as provided for herein, or (b) the levy
of any  attachment,  execution  or similar  process  upon the rights or interest
hereby conferred, the Company may terminate the Option by notice to the Optionee
and it shall thereupon become null and void.

8.   Restriction on Exercise.

     The Option may not be exercised  if the issuance of the Option  Shares upon
such exercise would  constitute a violation of any  applicable  federal or state
securities or other law or valid  regulation.  As a condition to the exercise of
the Option,  the Company may require the Optionee  exercising the Option to make
any  representation  or  warranty  to the  Company  as may  be  required  by any
applicable  law or  regulation  and,  specifically,  may require the Optionee to
provide  evidence  satisfactory  to the Company that the Option Shares are being
acquired only for investment  purposes and without any present intention to sell
or  distribute  the shares in  violation of any federal or state  securities  or
other law or valid regulation.

                                      II-6
<PAGE>
9.   Employment or Service Not Affected.

     The  granting  of the  Option or its  exercise  shall not be  construed  as
granting to the Optionee any right with respect to  continuance of employment by
or service relationship with the Employer. Except as may otherwise be limited by
a written  agreement  between the  Employer and the  Optionee,  the right of the
Employer to terminate at will the Optionee's  employment or service relationship
with it at any time (whether by dismissal,  discharge,  retirement or otherwise)
is  specifically  reserved by the  Company,  as the Employer or on behalf of the
Employer (whichever the case may be), and acknowledged by the Optionee.

10.  Amendment of Option.

     The Option may be amended by the Program  Administrators at any time (i) if
the Program  Administrators  determine,  in their sole and absolute  discretion,
that  amendment  is  necessary  or  advisable in the light of any addition to or
change  in the  Internal  Revenue  Code  of 1986  or in the  regulations  issued
thereunder,  or any federal or state  securities law or other law or regulation,
which  change  occurs  after the Date of Grant and by its terms  applies  to the
Option;  or (ii) other than in the  circumstances  described in clause (i), with
the consent of the Optionee.

11.  Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

                  To Company:               Holiday RV Superstores, Inc.
                                            7851 Greenbriar Parkway
                                            Orlando, Florida 32819
                                            Attn: Chief Financial Officer

                  To Optionee:              ____________________
                                            ____________________
                                            ____________________


                                      II-7
<PAGE>
12.  Incorporation of Plan by Reference.

     The Option is granted pursuant to the terms of the Plan, the terms of which
are  incorporated  herein by reference,  and the Option shall in all respects be
interpreted  in accordance  with, and shall be subject to, the Plan. The Program
Administrators  shall interpret and construe the Plan and this  instrument,  and
its  interpretations  and determinations  shall be conclusive and binding on the
parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

13.  Governing Law.

     The validity,  construction,  interpretation  and effect of this instrument
shall  exclusively be governed by and  determined in accordance  with the law of
the State of Delaware,  except to the extent  preempted  by federal  law,  which
shall to the extent govern.

     IN WITNESS WHEREOF,  the Company has caused its duly authorized officers to
execute this Grant of Option,  and to apply the corporate  seal hereto,  and the
Optionee  has placed his or her  signature  hereon,  effective as of the Date of
Grant.

HOLIDAY RV SUPERSTORES, INC.,
   a Delaware corporation

By:      _______________________________
         Name:
         Title:


ACCEPTED AND AGREED TO:


-------------------------------------
[Optionee]


By:      ______________________________
         Name:


                                      II-8
<PAGE>
                                    PART III

                          HOLIDAY RV SUPERSTORES, INC.
                              RESTRICTED SHARE PLAN

     Section 1.  Purpose.  The  purpose of this  Holiday  RV  Superstores,  Inc.
Restricted  Share  Plan (the  "Restricted  Plan") is to  promote  the growth and
general  prosperity of the Company by permitting the Company to grant restricted
shares  to  help  attract  and  retain  superior   personnel  for  positions  of
substantial  responsibility with the Company and its subsidiaries and to provide
individuals  with an  additional  incentive to  contribute to the success of the
Company.  The Restricted  Plan is Part III of the Program.  Unless any provision
herein  indicates to the contrary,  the Restricted  Plan shall be subject to the
General  Provisions  of the  Program  and  terms  used but not  defined  in this
Restricted Plan shall have the meanings, if any, ascribed thereto in the General
Provisions of the Program.

     Section 2. Terms and  Conditions.  The terms and  conditions  of restricted
shares  granted  under the  Restricted  Plan may differ  from one another as the
Program  Administrators  shall,  in their  discretion,  determine as long as all
restricted  shares granted under the Restricted Plan satisfy the requirements of
the Restricted Plan.

     Each  restricted  share grant shall provide to the recipient (the "Holder")
the transfer of a specified number of shares of Common Stock of the Company that
shall  become  nonforfeitable  upon the  achievement  of  specified  service  or
performance  conditions  within a specified period or periods (the  "Restriction
Period")  as  determined  by the  Program  Administrators.  At the time that the
restricted  share is  granted,  the  Program  Administrators  shall  specify the
service or  performance  conditions  and the period of  duration  over which the
conditions apply.

     The Holder of  restricted  shares shall not have any rights with respect to
such award,  unless and until such Holder has executed an  agreement  evidencing
the terms and conditions of the award (the "Restricted Share Award  Agreement").
Each  individual  who is  awarded  restricted  shares  shall  be  issued a stock
certificate in respect of such shares.  Such certificate  shall be registered in
the name of the Holder and shall bear an  appropriate  legend  referring  to the
terms, conditions,  and restrictions applicable to such award,  substantially in
the following form:

         The  transferability  of this  certificate  and  the  shares  of  stock
         represented  hereby are subject to the terms and conditions  (including
         forfeiture) of the Holiday RV Superstores,  Inc.  Restricted Share Plan
         and the  Restricted  Share Award  Agreement  entered  into  between the
         registered  owner and Holiday RV Superstores,  Inc. Copies of such Plan
         and  Agreement  are on file in the  offices of Holiday RV  Superstores,
         Inc.

     The  Program  Administrators  shall  require  that the  stock  certificates
evidencing  such  shares  be  held  in the  custody  of the  Company  until  the
restrictions  thereon  shall  have  lapsed,  and  that,  as a  condition  of any
restricted share award, the Holder shall have delivered a stock power,  endorsed
in blank, relating to the stock covered by such award. At the expiration of each
Restriction  Period, the Company shall redeliver to the Holder certificates held
by the  Company  representing  the shares with  respect to which the  applicable
conditions have been satisfied.

     Section 3.  Nontransferable.  Subject to the  provisions of the  Restricted
Plan and the Restricted Share Award Agreements, during the Restriction Period as
may be set by the  Program  Administrators  commencing  on the grant  date,  the
Holder shall not be permitted to sell,  transfer,  pledge,  or assign  shares of
restricted shares awarded under the Restricted Plan.

                                     III-1
<PAGE>
     Section 4. Restricted Share Rights Upon Employment or Service.  If a Holder
terminates employment or service with the company prior to the expiration of the
Restriction  Period,  any  restricted  shares  granted  to him  subject  to such
Restriction  Period shall be forfeited by the Holder and shall be transferred to
the  Company.  The  Program  Administrators  may,  in their  sole  and  absolute
discretion,  accelerate the lapsing of or waive such restrictions in whole or in
part  based  upon  such   factors   and  such   circumstances   as  the  Program
Administrators may determine, in their sole and absolute discretion,  including,
but not limited to, the Plan Participant's retirement, death, or disability.

     Section 5. Stockholder  Rights.  The Holder shall have, with respect to the
restricted  shares  granted,  all of the rights of a stockholder of the Company,
including  the right to vote the shares,  and the right to receive any dividends
thereon. Certificates for shares of unrestricted stock shall be delivered to the
Optionee  promptly after,  and only after,  the Restriction  Period shall expire
without forfeiture in respect of such restricted shares.

     Section 6.  Compliance  with  Securities  Laws.  Shares shall not be issued
under the  Restricted  Plan  unless  the  issuance  and  delivery  of the shares
pursuant thereto shall comply with all relevant provisions of foreign, state and
federal law,  including,  without  limitation,  the  Securities  Act of 1933, as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require a Holder to furnish  evidence  satisfactory to the Company,  including a
written and signed representation letter and consent to be bound by any transfer
restrictions imposed by law, legend,  condition,  or otherwise,  that the shares
are being  purchased  only for  investment  purposes  and  without  any  present
intention to sell or distribute  the shares in violation of any state or federal
law, rule, or regulation.  Further,  each Holder shall consent to the imposition
of a legend on the shares of Common  Stock  issued  pursuant  to the  Restricted
Share Plan and the imposition of stop-transfer  instructions  restricting  their
transferability as required by law or by this Section 6.

     Section 7. Continued  Employment or Service.  Each Holder,  if requested by
the Program Administrators, must agree in writing as a condition of the granting
of his or her restricted  shares, to remain in the employment of, or service to,
the Company or any of its  subsidiaries  following  the date of the  granting of
that  restricted  share for a period  specified  by the Program  Administrators.
Nothing in the  Restricted  Plan or in any  restricted  share granted  hereunder
shall  confer upon any Holder any right to continued  employment  by, or service
to, the Company or any of its subsidiaries, or limit in any way the right of the
Company or any  subsidiary  at any time to  terminate or alter the terms of that
employment or service arrangement.

                                     III-2
<PAGE>
                          HOLIDAY RV SUPERSTORES, INC.
                             RESTRICTED SHARES PLAN
                        RESTRICTED SHARE AWARD AGREEMENT

     This AGREEMENT is made as of __________,  _____,  by and between Holiday RV
Superstores,    Inc.   a   Delaware    corporation    (the    "Company"),    and
______________________ ("Holder"):

     WHEREAS, the Company maintains the Holiday RV Superstores,  Inc. Restricted
Shares Plan ("Restricted Plan") under which the Program Administrators may award
shares of the  Company's  common  stock,  $.01 par  value  ("Common  Stock")  to
employees and non-employees as the Program Administrators may determine, subject
to terms, conditions, or restrictions as they may deem appropriate; and

     WHEREAS,  pursuant to the Restricted Plan, the Program  Administrators have
awarded to Holder a restricted stock award conditioned upon the execution by the
Company and Holder of a Restricted  Share Award Agreement  setting forth all the
terms and conditions applicable to such award.

     NOW,  THEREFORE,  in  consideration  of the  mutual  promise  and  covenant
contained herein, it is hereby agreed as follows:

1.   Award of Shares.

     Under the terms of the Restricted Plan, the Program  Administrators  hereby
award and  transfer to Holder a  restricted  stock  award on  __________________
("Grant Date"), covering shares of Common Stock ("Shares") subject to the terms,
conditions,  and  restrictions  set forth in this  Agreement.  This  transfer of
Shares shall  constitute a transfer of such property in connection with Holder's
performance of service to the Company (which  transfer is intended to constitute
a "transfer" for purposes of Section 83 of the Internal Revenue Code).

2.   Share Restrictions.

     During the  period  beginning  on the Grant Date and ending on the  date(s)
specified by the Program  Administrators  (the "Restriction  Period"),  Holder's
ownership of the Shares shall be subject to a risk of forfeiture  (which risk is
intended to  constitute  a  "substantial  risk of  forfeiture"  for  purposes of
Section 83 of the Internal Revenue Code).  Specifically,  if Holder's employment
or service with the Company is  terminated  for any reason,  including  Holder's
death, disability, or retirement at any time before the Restriction Period ends,
Holder shall forfeit his or her ownership in the Shares.  However,  in the event
of Holder's  termination  of employment or service,  the Program  Administrators
may, in their sole and absolute  discretion,  based upon relevant  circumstances
such as the  Holder's  death,  disability,  or  retirement,  waive  the  minimum
employment or service requirement and provide Holder with a nonforfeitable right
to the Shares as of the date of such termination of employment or service.

3.   Stock Certificates.

     A stock  certificate  evidencing  the Shares shall be issued in the name of
Holder as of the Grant Date.  Holder shall  thereupon be the  shareholder of all
the  Shares  represented  by the stock  certificate.  As such,  Holder  shall be
entitled to all rights of a stockholder  of the Company,  including the right to
vote the Shares and receive  dividends  and/or other  distributions  declared on
such Shares.

                                     III-3
<PAGE>
     Physical  possession or custody of the stock  certificate shall be retained
by the Company  until such time as the  Restriction  Period  lapses  without the
occurrence of any  forfeiture  of the Shares in a manner  described in the above
Paragraph  2.  Upon  the  expiration  of  the  Restriction  Period  without  the
occurrence of such a forfeiture,  the Company shall cause the stock  certificate
covering  the  Shares to be  delivered  to Holder.  In the event  that  Holder's
employment or service with the Company is  terminated  prior to the lapse of the
Restriction  Period  and there  occurs a  forfeiture  of the  Shares,  the stock
certificate  representing  such Shares shall be then  canceled and revert to the
Company.

4.   Nontransferable.

     During the Restriction  Period,  the Shares covered by the restricted stock
award shall not be  transferable by Holder by means of sale,  assignment,  sale,
pledge,  encumbrance,  or otherwise.  During the Restriction Period, the Company
shall place a legend on the stock certificate restricting the transferability of
such  certificate  and referring to the terms and  conditions  applicable to the
Shares pursuant to the Restricted Share Plan and this Agreement.

     Upon the lapse of the Restriction Period, the Shares shall not be delivered
to Holder if such  delivery  would  constitute  a  violation  of any  applicable
federal or state securities or other law or valid regulation.  As a condition to
the delivery of the Shares to Holder, the Company may require Holder to make any
representation  or  warranty  as  may  be  required  by  any  applicable  law or
regulation   and,   specifically,   may  require  Holder  to  provide   evidence
satisfactory  to the  Company  that  the  Shares  are  being  acquired  only for
investment  purposes and without any present intention to sell or distribute the
shares in  violation  of any federal or state  securities  or other law or valid
regulation.

5.   Administration.

     The  Program  Administrators  shall  have  full  authority  and  discretion
(subject only to the express  provisions of the  Restricted  Plan) to decide all
matters relating to the administration and interpretation of the Restricted Plan
and this  Agreement.  All such Program  Administrators  determinations  shall be
final,  conclusive,  and  binding  upon  the  Company,  Holder,  and any and all
interested parties.

6.   Right to Continued Employment or Service.

     Nothing in the Restricted Plan or this Agreement shall confer on Holder any
right to continue  in the employ of or service to the Company or,  except as may
otherwise be limited by a written  agreement  between the Company and Holder, in
any way affect the Company's right to terminate Holder's  employment or service,
at will,  at any time  without  prior  notice  at any time for any or no  reason
(whether by dismissal, discharge, retirement or otherwise).

7.   Amendment.

     This  Agreement  shall be  subject to the terms of the  Restricted  Plan as
amended,  the terms of which are incorporated herein by reference.  However, the
restricted  stock award that is the subject of this Agreement may not in any way
be  restricted  or limited  by any  Restricted  Plan  amendment  or  termination
approved after the date of the award without Holder's written consent.

                                     III-4
<PAGE>
8.   Force and Effect.

     The various  provisions of this Agreement are severable in their  entirety.
Any determination of invalidity or  unenforceability  of any one provision shall
have no effect on the continuing force and effect of the remaining provisions.

9.   Governing Law.

     This  Agreement  shall be  construed  and enforced in  accordance  with and
governed by the laws of the State of Delaware.

10.  Successors.

     This  Agreement  shall be  binding  upon and  inure to the  benefit  of the
successors, assigns, and heirs of the respective parties.

11.  Notice.

     All notices, requests, demands, and other communications hereunder shall be
in writing and shall be deemed to have been duly given if  delivered  personally
or by certified mail, return receipt requested, as follows:

         To Company:                Holiday RV Superstores, Inc.
                                    7851 Greenbriar Parkway
                                    Orlando, Florida 32819
                                    Attn:  Chief Financial Officer

         To Holder:                 ______________________________
                                    ______________________________
                                    ______________________________

12.  Incorporation of Plan by Reference.

     The  Shares are  awarded  pursuant  to the terms of the Plan,  the terms of
which are  incorporated  herein by  reference,  and the Share award shall in all
respects be interpreted in accordance with the Plan. The Program  Administrators
shall   interpret   and  construe  the  Plan  and  this   instrument,   and  its
interpretations  and  determinations  shall be  conclusive  and  binding  on the
parties hereto and any other person claiming an interest hereunder, with respect
to any issue arising hereunder or thereunder.

     IN WITNESS WHEREOF, the parties hereto have signed this Agreement as of the
date hereof.

HOLIDAY RV SUPERSTORES, INC.,

    a Delaware corporation

______________________________________



[Optionee]


By: ______________________________
         Name:
         Title:

                                     III-5
<PAGE>
                                     PART IV

                          HOLIDAY RV SUPERSTORES, INC.
                          EMPLOYEE STOCK PURCHASE PLAN

     Section 1.  Purpose.  The  purpose  of the  Holiday  RV  Superstores,  Inc.
Employee  Stock  Purchase  Plan (the  "Stock  Purchase  Plan") is to promote the
growth and general  prosperity of the Company by permitting  the Company to sell
to employees of the Company and its  subsidiaries  shares of the Company's stock
in  accordance  with  Section  423 of the Code  ("Section  423"),  and it is the
intention of the Company to have the Stock  Purchase Plan qualify as an Employee
Stock Purchase Plan in accordance  with Section 423, and the Stock Purchase Plan
shall be  construed  to  administer  stock  purchases  and to  extend  and limit
participation  consistent  with the  requirements  of  Section  423.  The  Stock
Purchase Plan will be administered by the Program Administrators, and terms used
but not defined in this Stock  Purchase  Plan shall have the  meanings,  if any,
ascribed thereto in the General Provisions of the Program.

     Section 2.  Maximum  Number of Shares;  Terms and  Conditions.  The maximum
aggregate  number of shares of Common Stock  subject to the Stock  Purchase Plan
shall be 3,000,000.  The terms and conditions of shares to be offered to be sold
to employees of the Company and its  subsidiaries  under the Stock Purchase Plan
shall comply with Section 423.

     Section 3.  Offering  Periods and  Participation.  The Stock  Purchase Plan
shall be  implemented  through a series  of  consecutive  six (6) month  periods
commencing on the first trading day on or after January 1 or July 1 of each year
and  terminating  on the last  trading day ending  approximately  six (6) months
later(the "Offering Periods"). Any employee who shall be employed by the Company
or one of its  subsidiaries  on a given  Enrollment  Date (defined  below) whose
customary employment for tax purposes is at least twenty (20) hours per week and
more than five (5)  consecutive  months in any calendar  year,  and who own less
than 5% of the Common Stock,  is eligible to  participate  in the Stock Purchase
Plan (an "Eligible  Employee") An Eligible Employees may become a participant in
the Stock Purchase Plan by completing  and  delivering to the Company's  payroll
office an agreement  authorizing payroll deductions and evidencing the terms and
conditions  of the  stock  subscription  in a  form  prescribed  by the  Program
Administrators  (the  "Subscription  Agreement")  prior to the first day of each
Offering  Period.  The first day of each Offering Period will be the "Enrollment
Date" and the last day of each period will be the  "Exercise  Date." The Program
Administrators  shall have the power to change the duration of Offering  Periods
(including  the  commencement  date  thereof)  with respect to future  offerings
without stockholder  approval if such change is announced at least five (5) days
prior to the  scheduled  beginning of the first  Offering  Period to be affected
thereafter.  Under this Stock  Purchase  Plan,  "Purchase  Period" shall mean an
approximately six (6) month period commencing after one Exercise Date and ending
with the next Exercise Date.

     Section  4.  Purchase  Price.  The  "Purchase  Price"  means an  amount  as
determined by the Program Administrators that is the lesser of: (a) the Purchase
Price  Discount  (as defined  below)  from the Fair  Market  Value of a share of
Common Stock on the Enrollment Date, or (b) the Purchase Price Discount from the
Fair Market Value of a share of Common Stock on the Exercise Date. The "Purchase
Price Discount" shall mean the amount of the discount from the Fair Market Value
granted to Plan  Participants  not to exceed  fifteen  percent (15%) of the Fair
Market Value.

                                      IV-1
<PAGE>
     Section 5. Grants.

          (a) Grants.  On the  Enrollment  Date of each  Offering  Period,  each
     Eligible Employee participating in such Offering Period shall be granted an
     option to purchase on each Exercise  Date during such  Offering  Period (at
     the  applicable  Purchase  Price)  shares of Common Stock in an amount from
     time to time  specified  by the  Program  Administrators  as set  forth  in
     Section 5(b) below.  The Program  Administrators  will also  establish  the
     Purchase  Price Discount and the maximum number or value of shares that may
     be purchased by any Plan Participant (the "Periodic Exercise Limit"), which
     in no event shall exceed the lowest amount  provided under Section  5(b)(i)
     through (iii) below (the "Statutory Maximum"),  and if no Periodic Exercise
     Limit is specified by the Program Administrators, shall equal the Statutory
     Maximum.  The right to purchase  shall  expire  immediately  after the last
     Exercise Date of the Offering Period.

          (b) Grant  Limitations.  Any  provisions of the Stock Purchase Plan to
     the contrary notwithstanding,  no Plan Participant shall be granted a right
     to purchase under the Stock Purchase Plan:

               (i) if,  immediately after the grant, such Plan Participant would
          own stock  possessing  five percent (5%) or more of the total combined
          voting power or value of all classes of stock of the Company or of any
          subsidiary  (applying  the  constructive  ownership  rules of  Section
          424(d) of the Code and  treating  stock  that a Plan  Participant  may
          acquire  under  outstanding   options  as  stock  owned  by  the  Plan
          Participant);

               (ii) that  permits  such Plan  Participant's  rights to  purchase
          stock under all employee  stock  purchase plans of the Company and its
          subsidiaries  to accrue at a rate that  exceeds  Twenty-Five  Thousand
          Dollars  ($25,000) worth of stock (determined at the Fair Market Value
          of the shares at the time such  option is granted)  for each  calendar
          year in  which  such  option  is  outstanding  at any  time  (computed
          utilizing the rules of Section 423(b)(8) of the Code);

               (iii) that permits a Plan Participant to purchase Stock in excess
          of  twenty  percent  (20%)  of his or her  compensation,  which  shall
          include  the gross base salary or hourly  compensation  paid to a Plan
          Participant  and the  gross  amount  of any  targeted  bonus,  without
          reduction  for  contributions  to any  401(k)  plan  sponsored  by the
          Company; or

               (iv) that exceeds the Periodic Exercise Limit.

          (c) No Rights in Respect of  Underlying  Stock.  The Plan  Participant
     will have no  interest  or voting  right in  shares  covered  by a right to
     purchase until such purchase has been completed.

          (d) Plan Account.  The Company shall  maintain a plan account (a "Plan
     Account") for the Plan  Participants  in the Stock  Purchase Plan, to which
     are credited the payroll deductions made for such Plan Participant pursuant
     to Section 6 and from which are debited  amounts  paid for the  purchase of
     shares.

     Section 6. Payroll Deductions/Direct Purchases.

          (a)  Plan  Participant   Designations.   The  Subscription   Agreement
     applicable to an Offering Period shall designate  payroll  deductions to be

                                      IV-2
<PAGE>
     made on each payday during the Offering Period as a whole number percentage
     specified  by  the  Program  Administrators  of  such  Eligible  Employee's
     compensation for the pay period preceding such payday. Direct purchases may
     be permitted on such terms specified by the Program Administrators.

          (b) Plan Account Balances.  The Company shall make payroll  deductions
     as  specified  in each Plan  Participant's  Subscription  Agreement on each
     payday  during the Offering  Period and credit such payroll  deductions  to
     such Plan  Participant's  Plan Account. A Plan Participant may not make any
     additional  payments into such Plan Account. No interest will accrue on any
     payroll deductions.  All payroll deductions received or held by the Company
     under the Stock  Purchase Plan may be used by the Company for any corporate
     purpose,  and the Company shall not be obligated to segregate  such payroll
     deductions.

          (c) Plan Participant  Changes.  A Plan Participant may discontinue his
     or her  participation  in the Stock Purchase Plan as provided in Section 9,
     or may  increase  or  decrease  (subject  to  such  limits  as the  Program
     Administrators may impose) the rate of his or her payroll deductions during
     any Offering Period by filing with the Company a new Subscription Agreement
     authorizing such a change in the payroll deduction rate. The change in rate
     shall be effective  with the first full payroll  period  following five (5)
     business  days  after  the  Company's   receipt  of  the  new  Subscription
     Agreement,  unless  the  Company  elects  to  process  a  given  change  in
     participation  more quickly. A Plan  Participant's  Subscription  Agreement
     shall remain in effect for successive  Offering  Periods unless  terminated
     sooner as provided by Section 9 hereof.

          (d) Decreases.  Notwithstanding the foregoing, to the extent necessary
     to comply with Section  423(b)(8)  of the Code and Section  5(b) herein,  a
     Plan Participant's payroll deductions shall be decreased to zero percent at
     such time during any  Purchase  Period that is  scheduled to end during the
     current calendar year (the "Current Purchase Period") when the aggregate of
     all payroll  deductions  previously  used to purchase stock under the Stock
     Purchase Plan in a prior  Purchase  Period which ended during that calendar
     year plus all payroll  deductions  accumulated  with respect to the Current
     Purchase Period equal to the maximum  permitted by Section 423(b)(8) of the
     Code. Payroll deductions shall recommence at the rate provided in such Plan
     Participant's Subscription Agreement at the beginning of the first Purchase
     Period that is  scheduled to end in the  following  calendar  year,  unless
     terminated by the Plan Participant as provided in Section 9.

          (e) Tax  Obligations.  At the time of the option is exercised,  and at
     the time any Common Stock issued  under the Stock  Purchase  Plan to a Plan
     Participant is disposed of, the Plan  Participant  must adequately  provide
     for the Company's federal, state or other tax withholding  obligations,  if
     any,  that  arise upon the  purchase  of shares or the  disposition  of the
     Common Stock.  At any time,  the Company may, but will not be obligated to,
     withhold from the Plan Participant's  compensation the amount necessary for
     the Company to meet applicable withholding obligations,  including, but not
     limited to, any  withholding  required to make available to the Company any
     tax  deductions or benefit  attributable  to sale or early  disposition  of
     Common Stock by the Eligible Employee.

          (f)  Statements  of Account.  The  Company  shall  maintain  each Plan
     Participant's Plan Account and shall give each Plan Participant a statement
     of account at least annually. Such statements will set forth the amounts of
     payroll  deductions,  the  Purchase  Price  applicable  to the Common Stock
     purchased,  the number of shares purchased,  the remaining cash balance and
     the dividends received, if any, for the period covered.

                                      IV-3
<PAGE>
     Section 7. Exercise of Option.

          (a) Automatic  Exercise on Exercise Dates.  Unless a Plan  Participant
     withdraws  as  provided  in  Section  9 below,  his or her  option  for the
     purchase of shares will be exercised automatically on the Exercise Date and
     the maximum whole number of shares of Common Stock as can then be purchased
     at the applicable Purchase Price with the payroll deductions accumulated in
     such Plan Participant's Plan Account and not yet applied to the purchase of
     shares under the Stock  Purchase  Plan,  subject to the  Periodic  Exercise
     Limit.  Any payroll  deductions  accumulated in a Plan  Participant's  Plan
     Account which are not sufficient to purchase a full share shall be retained
     in the Plan Participant's Plan Account for the subsequent  Purchase Period,
     subject  to earlier  withdrawal  by the Plan  Participant  as  provided  in
     Section 9 hereof.  As promptly as practicable  after each Exercise Date on
     which a purchase of shares  occurs,  the Company shall arrange  delivery to
     each participant,  as appropriate, of a certificate representing the shares
     purchased upon exercise of his or her option.  During a Plan  Participant's
     lifetime,  a Plan Participant's  options to purchase shares under the Stock
     Purchase Plan shall be exercisable only by the Plan Participant.

          (b) Compliance  With  Securities Law. Shares of Common Stock shall not
     be issued with  respect to any purchase of shares  granted  under the Stock
     Purchase Plan,  unless the purchase of shares and the issuance and delivery
     of those  shares  pursuant  to that  exercise  comply  with all  applicable
     provisions of foreign, state and federal law including, without limitation,
     the  Securities Act of 1933, as amended and the Exchange Act, and the rules
     and regulations promulgated  thereunder,  and the requirements of any stock
     exchange  upon which the  shares  may then be listed,  and shall be further
     subject to the  approval of counsel for the  Company  with  respect to such
     compliance.  The Program Administrators may also require a Plan Participant
     to furnish  evidence  satisfactory to the Company,  including a written and
     signed  representation  letter  and  consent  to be bound  by any  transfer
     restrictions  imposed by law,  legend,  condition,  or otherwise,  that the
     shares are being  purchased  only for  investment  purposes and without any
     present  intention  to sell or  distribute  the shares in  violation of any
     state or federal law, rule, or regulation.  Further,  each Plan Participant
     shall  consent to the  imposition of a legend on the shares of Common Stock
     purchased and the  imposition  of  stop-transfer  instructions  restricting
     their transferability as required by law or by this Section 7.

          (c)  Excess  Plan  Account  Balances.  If, due to  application  of the
     Periodic Exercise Limit or otherwise, there remains in a Plan Participant's
     Plan  Account  immediately  following  exercise of such Plan  Participant's
     option  to  purchase  shares  on an  Exercise  Date  any  cash  accumulated
     immediately preceding such Exercise Date and not applied to the purchase of
     shares under the Stock  Purchase  Plan,  such cash shall be retained in the
     Plan Participant's Plan Account for the subsequent Purchase Period, subject
     to earlier  withdrawal  by the Plan  Participant  as  provided in Section 9
     hereof.

     Section 8. Holding Period. The Program  Administrators may establish,  as a
condition to participation, a holding period of up to one (1) year.

     Section 9. Withdrawal; Termination of Employment.

          (a)  Voluntary  Withdrawal.  A Plan  Participant  may withdraw from an
     Offering Period by giving written notice to the Company's payroll office at
     least  ten  (10)  business  days  prior  to the next  Exercise  Date.  Such
     withdrawal  shall be effective  ten (10) business days after receipt by the
     Company's  payroll office of notice thereof.  On or promptly  following the

                                      IV-4
<PAGE>
     effective  date of any  withdrawal,  all  (but not  less  than  all) of the
     Offering Period.  If a Plan Participant  withdraws from an Offering Period,
     payroll  deductions  will not  resume at the  beginning  of any  succeeding
     Offering Period,  unless the Plan Participant delivers to the Company a new
     Subscription Agreement with respect thereto.

          (b)  Termination  of Employment.  Promptly after a Plan  Participant's
     ceasing to be an employee for any reason the payroll deductions credited to
     such Plan Participant's Plan Account and not yet applied to the purchase of
     shares  under  the  Stock  Purchase  Plan  will be  returned  to such  Plan
     Participant  or, in the case of his or her death,  to the person or persons
     entitled  thereto,  and such Plan  Participant's  option to purchase shares
     will be  automatically  terminated,  provided that, if the Company does not
     learn of such death more than ten (10)  business  days prior to an Exercise
     Date, payroll  deductions  credited to such Plan Participant's Plan Account
     may be applied to the purchase of shares under the Stock  Purchase  Plan on
     such Exercise Date.

     Section 10.  Nontransferability.  Neither payroll deductions  credited to a
Plan  Participant's Plan Account nor any rights with regard to the exercise of a
purchase of shares or to receive  shares  under the Stock  Purchase  Plan may be
assigned, transferred,  pledged or otherwise disposed of by the Plan Participant
in any way other than by will or the laws of descent and  distribution,  and any
purchase of shares by a Plan Participant  shall,  during such Plan Participant's
lifetime,  be  exercisable  only by such Plan  Participant.  Any such attempt at
assignment,  transfer,  pledge or other  disposition  shall be  without  effect,
except  that the  Program  Administrator  may treat such act as an  election  to
withdraw from an Offering Period in accordance with Section 9.

     Section 11.  Compliance  with Securities  Laws.  Shares shall not be issued
with respect to the Stock Purchase Plan, unless the issuance and delivery of the
shares pursuant thereto shall comply with all applicable  provisions of foreign,
state and federal law,  including,  without  limitation,  the  Securities Act of
1933,  as  amended,  and  the  Exchange  Act,  and  the  rules  and  regulations
promulgated  thereunder,  and the  requirements of any stock exchange upon which
the shares may then be listed,  and shall be further  subject to the approval of
counsel  for  the  Company  with  respect  to  such   compliance.   The  Program
Administrators   may  also  require  a  Plan  Participant  to  furnish  evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend,  condition,  or otherwise,  that the shares are being purchased only for
investment  purposes and without any present intention to sell or distribute the
shares in violation of any state or federal law, rule, or  regulation.  Further,
each Plan Participant  shall consent to the imposition of a legend on the shares
of Common Stock subject to his or her option and the imposition of stop-transfer
instructions  restricting  their  transferability  as required by law or by this
Section 11.

     Section 12.  Continued  Employment or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing, to remain in the
employment of, or service to, the Company or any of its  subsidiaries  following
the date of the granting of the option to purchase shares for a period specified
by the Program Administrators.  Nothing in this Stock Purchase Plan shall confer
upon any Plan  Participant any right to continued  employment by, or service to,
the  Company  or any of its  subsidiaries,  or limit in any way the right of the
Company or any  subsidiary  at any time to  terminate or alter the terms of that
employment or service arrangement.

                                      IV-5
<PAGE>
                                     PART V

                          HOLIDAY RV SUPERSTORES, INC.
                     NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

     Section 1. Purpose; Plan. The purpose of this Holiday RV Superstores,  Inc.
Non-Employee  Director Stock Option Plan (the "Directors Plan") is to permit the
Company to grant options to purchase  shares of its Common Stock to non-employee
directors of the Company.  Any option  granted  pursuant to the  Directors  Plan
shall be clearly and  specifically  designated  as not being an incentive  stock
option,  as defined in Section 422 of the Code. This Directors Plan is Part V of
the  Program.  Unless  any  provision  herein  indicates  to the  contrary,  the
Directors  Plan shall be subject to the General  Provisions of the Program,  and
terms used but not defined in this  Directors  Plan shall have the meanings,  if
any, ascribed thereto in the General Provisions of the Program.

     Section 2. Option  Terms and  Conditions.  The Program  shall grant to each
director of the Company,  at such times  including  upon election or appointment
and from time to time  thereafter,  options to purchase that number of shares of
Common Stock as determined annually by the Program Administrators. The terms and
conditions of options  granted  under the  Directors  Plan shall be in duration,
form and  substance  as the  Program  Administrators  shall in their  discretion
determine,  but in no event shall any option  granted under the  Directors  Plan
expire later than ten (10) years from the date on which the option is granted.

     Section 3. Compliance with  Securities  Laws.  Shares of Common Stock shall
not be issued  with  respect to any option  granted  under the  Directors  Plan,
unless the  exercise of that option and the  issuance and delivery of the shares
pursuant thereto shall comply with all applicable  provisions of foreign,  state
and federal law, including,  without limitation,  the Securities Act of 1933, as
amended,  and the  Exchange  Act,  and the  rules  and  regulations  promulgated
thereunder, and the requirements of any stock exchange upon which the shares may
then be listed,  and shall be further subject to the approval of counsel for the
Company with respect to such  compliance.  The Program  Administrators  may also
require an Optionee to furnish evidence satisfactory to the Company, including a
written and signed representation letter and consent to be bound by any transfer
restrictions imposed by law, legend,  condition,  or otherwise,  that the shares
are being  purchased  only for  investment  purposes  and  without  any  present
intention to sell or distribute  the shares in violation of any state or federal
law, rule, or regulation. Further, each Optionee shall consent to the imposition
of a legend on the shares of Common  Stock  subject to his or her option and the
imposition of stop-transfer  instructions  restricting their  transferability as
required by law or by this Section 2.

     Section 4. Adjustments to Number and Purchase Price of Optioned Shares. All
options  granted  pursuant to the terms of this Directors Plan shall be adjusted
in a manner prescribed by Article 7 of the General Provisions of the Program.

     Section 5. Purchase Price. The purchase price for shares acquired  pursuant
to the  exercise,  in whole or in part, of any option shall not be less than the
Fair Market Value of the shares at the time of the grant of the option.

     Section 6. Exercise of Options.  Each option shall be exercisable in one or
more installments during its term and the right to exercise may be cumulative as
determined  by the  Program  Administrators.  No option may be  exercised  for a
fraction of a share of Common Stock.  The purchase price of any shares purchased
shall be paid in full in cash or by certified or cashier's  check payable to the
order of the Company or, if permitted by the Program  Administrators,  by shares
of Common  Stock or by a  combination  of cash,  check,  or, if permitted by the
Program  Administrators,  shares of Common Stock, at the time of exercise of the

                                      V-1
<PAGE>
option.  If any portion of the purchase price is paid in shares of Common Stock,
those shares shall be tendered at their then Fair Market Value as  determined by
Article 6 under General  Provisions of the Program.  Payment in shares of Common
Stock includes the automatic application of shares of Common Stock received upon
exercise of an option to satisfy the exercise price for additional options.

     Section 7.  Reorganization.  In the event of the dissolution or liquidation
of the Company,  any option granted under the Directors Plan shall  terminate as
of a date to be fixed by the Program Administrators; provided that not less than
30 days' written notice of the date so fixed shall be given to each Optionee and
each such Optionee  shall have the right during such period  (unless such option
shall have previously expired) to exercise any option, including any option that
would not otherwise be exercisable by reason of an insufficient lapse of time.

     In the event of a Reorganization (as defined below) in which the Company is
not the surviving or acquiring company,  or in which the Company is or becomes a
subsidiary of another  company after the effective  date of the  Reorganization,
then:

          (a) if there is no plan or  agreement  respecting  the  Reorganization
     (the  "Reorganization  Agreement") or if the Reorganization  Agreement does
     not  specifically  provide  for the change,  conversion  or exchange of the
     outstanding options for options of another  corporation,  then exercise and
     termination  provisions  equivalent  to those  described  in this Section 7
     shall apply  (which shall  include the right to receive  upon  exercise the
     consideration  that would be  received by a holder of a number of shares of
     Common Stock issuable upon exercise of the option  immediately prior to the
     consummation of the Reorganization); or

          (b) if there is a Reorganization  Agreement and if the  Reorganization
     Agreement specifically provides for the change,  conversion, or exchange of
     the  outstanding  options  for  options  of another  corporation,  then the
     Program  Administrators  shall adjust the outstanding  unexercised  options
     (and shall adjust the options remaining under the Directors Plan which have
     not  yet  been  granted  if the  Reorganization  Agreement  makes  specific
     provision  for  such  an  adjustment)  in  a  manner  consistent  with  the
     applicable provisions of the Reorganization Agreement.

     The  term  "Reorganization"  as used  in this  Section  7  shall  mean  any
statutory merger, statutory  consolidation,  sale of all or substantially all of
the assets of the  Company or a sale of the Common  Stock  pursuant to which the
Company is or becomes a subsidiary of another  company after the effective  date
of the Reorganization.

     Adjustments  and  determinations  under this Section 7 shall be made by the
Program Administrators, whose decisions as to such adjustments or determinations
shall be final, binding, and conclusive.

     Section 8. Written  Notice  Required.  Any option  granted  pursuant to the
terms of this  Directors  Plan shall be exercised  when  written  notice of that
exercise  has been given to the  Company at its  principal  office by the person
entitled to exercise  the option and full payment for the shares with respect to
which the option is exercised has been received by the Company.

     Section 9. Option Rights Upon  Termination  of Employment or Service.  If a
director  ceases to serve as a member of the Board of  Directors  for any reason
other than death or disability,  his or her option shall  terminate  thirty (30)
days after the date of  termination  of service  (unless  sooner  terminated  in

                                      V-2
<PAGE>
accordance with its terms);  provided,  however,  that in the event service as a
director is terminated for cause as defined by applicable law, his or her option
shall  terminate  immediately,  provided,  further,  however,  that the  Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent  exercisable  on the date of termination of service)
at any time within  ninety (90) days after the date of  termination  of service,
unless either the option or the Directors  Plan  otherwise  provides for earlier
termination.

     Section 10. Option Rights Upon  Disability.  If a director becomes disabled
within the meaning of Code  Section  422(e)(3)  while  serving as a director the
Company,  his or her  option  shall  terminate  six  months  after  the  date of
termination of service as a director due to disability (unless sooner terminated
in   accordance   with  its  terms);   provided,   however,   that  the  Program
Administrators may, in their sole and absolute  discretion,  allow the option to
be exercised (to the extent exercisable on the date of termination of service as
a director at any time within one year after the date of  termination of service
as a director due to disability,  unless either the option or the Directors Plan
otherwise provides for earlier termination.

     Section 11. Option Rights Upon Death of Optionee.  If a director dies while
serving as a director of the Company,  his or her option shall expire six months
after the date of death (unless sooner terminated in accordance with its terms);
provided,  however,  that the  Program  Administrators  may,  in their  sole and
absolute discretion, allow the option to be exercised (to the extent exercisable
on the date of  death)  at any time  within  one year  after  the date of death,
unless either the option or the Directors  Plan  otherwise  provides for earlier
termination.  During  this  [one-year]  or  shorter  period,  the  option may be
exercised,  to the extent that it remains  unexercised on the date of death,  by
the person or persons to whom the director's  rights under the option shall pass
by will or by the laws of descent and distribution,  but only to the extent that
the director is entitled to exercise the option at the date of death.

     Section 12. Options Not Transferable. Options granted pursuant to the terms
of this Directors Plan may not be sold, pledged, assigned, or transferred in any
manner  otherwise than by will or the laws of descent or distribution and may be
exercised during the lifetime of a non-employee  director only by that director.
No such options  shall be pledged or  hypothecated  in any way nor shall they be
subject to execution, attachment, or similar process.

                                      V-3
<PAGE>
                                     PART VI

                          HOLIDAY RV SUPERSTORES, INC.
                         STOCK APPRECIATION RIGHTS PLAN

     Section  1. SAR  Terms and  Conditions.  The  purpose  of this  Holiday  RV
Superstores,  Inc. Stock Appreciation Rights Plan (the "SAR Plan") is to promote
the growth and general  prosperity of the Company by  permitting  the Company to
grant stock  appreciation  rights  ("SARs") to help attract and retain  superior
personnel for positions of substantial  responsibility  with the Company and its
subsidiaries  and  to  provide  individuals  with  an  additional  incentive  to
contribute  to the  success of the  Company.  The terms and  conditions  of SARs
granted  under  the  SAR  Plan  may  differ  from  one  another  as the  Program
Administrators shall, in their discretion,  determine in each SAR agreement (the
"SAR  Agreement").  Unless any provision herein indicates to the contrary,  this
SAR Plan shall be subject to the General  Provisions  of the Program,  and terms
used but not defined in this SAR Plan shall have the meanings,  if any, ascribed
thereto in the General Provisions of the Program.

     Section 2.  Duration of SARs.  Each SAR and all rights  thereunder  granted
pursuant to the terms of the SAR Plan shall expire on the date determined by the
Program Administrators as evidenced by the SAR Agreement,  but in no event shall
any SAR  expire  later  than ten (10)  years  from the date on which  the SAR is
granted. In addition, each SAR shall be subject to early termination as provided
in the SAR Plan.

     Section 3. Grant. Subject to the terms and conditions of the SAR Agreement,
the  Program  Administrators  may grant the right to receive a payment  upon the
exercise of a SAR which  reflects the  appreciation  in the Fair Market Value of
the  number  of shares of Common  Stock for which  such SAR was  granted  to any
person who is eligible to receive awards either: (i) in tandem with the grant of
an Incentive Option; (ii) in tandem with the grant of a Nonqualified  Option; or
(iii)  independent of the grant of an Incentive  Option or Nonqualified  Option.
Each grant of a SAR which is in tandem with the grant of an Incentive  Option or
Nonqualified  Option shall be evidenced by the same  agreement as the  Incentive
Option or Nonqualified  Option which is granted in tandem with such SAR and such
SAR shall  relate to the same  number  of shares of Common  Stock to which  such
Option  shall  relate  and  such  other  terms  and  conditions  as the  Program
Administrators, in their sole and absolute discretion, deem are not inconsistent
with the terms of the SAR Plan, including conditions on the exercise of such SAR
which relate to the employment of the Plan  Participant or any requirement  that
the Plan Participant exchange a prior outstanding option and/or SAR.

     Section 4. Payment at Exercise.  Upon the settlement of a SAR in accordance
with the terms of the SAR Agreement,  the Plan Participant shall (subject to the
terms and conditions of the SAR Plan and SAR Agreement)  receive a payment equal
to the excess,  if any,  of the SAR  Exercise  Price (as defined  below) for the
number  of shares  of the SAR  being  exercised  at that time over the SAR Grant
Price (as defined below) for such shares. Such payment may be paid in cash or in
shares of the Company's  Common Stock or by a combination of the  foregoing,  at
the time of exercise of the SAR, specified by the Program  Administrators in the
SAR Agreement.  If any portion of the payment is paid in shares of the Company's
Common  Stock,  such shares shall be valued for this purpose at the SAR Exercise
Price on the date the SAR is exercised and any payment in shares which calls for
a payment in a  fractional  share shall  automatically  be paid in cash based on
such valuation. As used herein, "SAR Exercise Date" shall mean the date on which
the exercise of a SAR occurs under the SAR Agreement, "SAR Exercise Price" shall
mean the Fair Market Value of a share of Common Stock on a SAR Exercise Date and
"SAR Grant Price" shall mean the price which would have been the option exercise
price for

                                      VI-1
<PAGE>
one share of Common  Stock if the SAR had been  granted as an option,  or if the
SAR was granted in tandem with an option,  the option  exercise  price per share
for the related option.

     Section 5. Special Terms and Conditions. Each SAR Agreement which evidences
the grant of a SAR shall  incorporate  such terms and  conditions as the Program
Administrators  in their sole and absolute  discretion deem are not inconsistent
with the  terms  of the SAR  Plan and the  agreement  for  Incentive  Option  or
Nonqualified Option, if any, granted in tandem with such SAR except that: (i) if
a SAR is granted in tandem with an Incentive Option or Nonqualified  Option, the
SAR shall be exercisable only when the related  Incentive Option or Nonqualified
Option is exercisable;  and (ii) the Plan Participant's  right to exercise a SAR
granted in tandem  with an  Incentive  Option or  Nonqualified  Option  shall be
forfeited  to the  extent  that  the  Plan  Participant  exercises  the  related
Incentive  Option or  Nonqualified  Option and the Plan  Participant's  right to
exercise the Incentive  Option or Nonqualified  Option shall be forfeited to the
extent the Plan  Participant  exercises the related SAR, but any such forfeiture
shall not count as a  forfeiture  for  purposes of making the shares  subject to
such option or SAR again  available for use under the General  Provisions of the
Plan.

     Section 6. Compliance  with Securities  Laws. SARs shall not be granted and
shares  shall not be issued with  respect to any SAR granted  under the SAR Plan
unless the grant of that SAR or the  exercise of that SAR and the  issuance  and
delivery  of the  shares  pursuant  thereto  shall  comply  with all  applicable
provisions of foreign, state and federal law, including, without limitation, the
Securities  Act of 1933,  as amended,  and the  Exchange  Act, and the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
upon which the shares  may then be listed,  and shall be further  subject to the
approval of counsel for the Company with respect to such compliance. The Program
Administrators   may  also  require  a  Plan  Participant  to  furnish  evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend, condition, or otherwise, that any securities are being acquired only for
investment  purposes and without any present intention to sell or distribute the
securities  in  violation  of any state or federal  law,  rule,  or  regulation.
Further,  each Plan  Participant  shall consent to the imposition of a legend on
securities and the imposition of stop-transfer  instructions  restricting  their
transferability as required by law or by this Section 6.

     Section 7.  Continued  Employment  or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing as a condition of
receiving  his or her SAR or any  shares as a result  thereof,  to remain in the
employment of, or service to, the Company or any of its  subsidiaries  following
the date of the granting of that SAR or the issuance of such shares for a period
specified by the Program Administrators.  Nothing in this SAR Plan or in any SAR
Agreement  shall  confer  upon  any Plan  Participant  any  right  to  continued
employment by, or service to, the Company or any of its  subsidiaries,  or limit
in any way the right of the Company or any  subsidiary  at any time to terminate
or alter the terms of that employment or service arrangement.

     Section 8. SAR Rights Upon Termination of Employment or Service.  If a Plan
Participant  under this SAR Plan ceases to be employed  by, or provide  services
to, the Company or any of its  subsidiaries  for any reason  other than death or
disability,  his or her SAR shall  terminate  thirty (30) days after the date of
termination  of employment  (unless  sooner  terminated  in accordance  with its
terms); provided,  however, that in the event employment is terminated for cause
as defined by  applicable  law, his or her option shall  terminate  immediately,
provided,  further,  however, that the Program Administrators may, in their sole
and  absolute  discretion,  allow  the  SAR  to  be  exercised,  to  the  extent
exercisable  on the date of  termination  of employment or service,  at any time
within ninety (90) days after the date of  termination of employment or service,
unless either the SAR Agreement or this SAR Plan otherwise  provides for earlier
termination.

                                      VI-2
<PAGE>
     Section 9. Rights Upon  Disability.  If a Plan  Participant  under this SAR
Plan  becomes  disabled  within the  meaning  of Code  Section  422(e)(3)  while
employed by or providing  service to the Company or any  subsidiary,  his or her
SAR shall  terminate six months after the date of  termination  of employment or
service,  due to disability  (unless  sooner  terminated in accordance  with its
terms);  provided,  however, that the Program  Administrators may, in their sole
and  absolute  discretion,  allow  the  SAR  to  be  exercised  (to  the  extent
exercisable  on the date of  termination  of  employment or service) at any time
within one year after the date of  termination  of  employment or service due to
disability,  unless either the SAR Agreement or the SAR Plan otherwise  provides
for earlier termination.

     Section 10. Rights Upon Death.  Except as otherwise  limited by the Program
Administrators at the time of the grant of a SAR, if an a Plan Participant under
the SAR Plan dies while  employed by, or  providing  services to, the Company or
any of its  subsidiaries,  his or her SAR shall expire six months after the date
of death (unless  sooner  terminated in  accordance  with its terms);  provided,
however,  that  the  Program  Administrators  may,  in their  sole and  absolute
discretion, allow the SAR to be exercised (to the extent exercisable on the date
of death) at any time  within one year  after the date of death,  unless the SAR
Agreement or the SAR Plan  otherwise  provides for earlier  termination.  During
this one-year or shorter period, the SAR may be exercised, to the extent that it
remains unexercised on the date of death, by the person or persons to whom the a
Plan  Participant's  rights  under the SAR shall  pass by will or by the laws of
descent and  distribution,  but only to the extent that the Plan  Participant is
entitled to exercise the SAR at the date of death.

                                      VI-3
<PAGE>
                                    PART VII

                          HOLIDAY RV SUPERSTORES, INC.
                             OTHER STOCK RIGHTS PLAN

     Section 1. Terms and Conditions. The purpose of the Holiday RV Superstores,
Inc.  Other Stock Rights Plan (the "Stock Rights Plan") is to promote the growth
and  general  prosperity  of the  Company  by  permitting  the  Company to grant
restricted shares to help attract and retain superior personnel for positions of
substantial  responsibility  with the  Company and its  subsidiaries  to provide
individuals  with an  additional  incentive to the success of the  Company.  The
terms  and  conditions  of  Performance  Shares,   Stock  Payments  or  Dividend
Equivalent  Rights  granted  under the Stock  Rights  Plan may  differ  from one
another as the Program  Administrators shall, in their discretion,  determine in
each stock rights agreement (the "Stock Rights Agreement"). Unless any provision
herein indicates to the contrary, this Stock Rights Plan shall be subject to the
General Provisions of the Program,  and terms used but not defined in this Stock
Rights Plan shall have the  meanings,  if any,  ascribed  thereto in the General
Provisions of the Program.

     Section 2.  Duration.  Each  Performance  Share,  Stock Payment or Dividend
Equivalent Right and all rights thereunder  granted pursuant to the terms of the
Stock  Rights  Plan  shall  expire  on  the  date   determined  by  the  Program
Administrators as evidenced by the Stock Rights Agreement, but in no event shall
any Performance Shares or Dividend  Equivalent Rights expire later than ten (10)
years  from the date on which  the  Performance  Shares or  Dividend  Equivalent
Rights are granted.  In  addition,  each  Performance  Share,  Stock  Payment or
Dividend  Equivalent Right shall be subject to early  termination as provided in
the Stock Rights Plan.

     Section 3. Grant.  Subject to the terms and  conditions of the Stock Rights
Agreement,  the  Program  Administrators  may grant  Performance  Shares,  Stock
Payments or Dividend  Equivalent Rights as provided under the Stock Rights Plan.
Each grant of Performance  Shares,  Dividend Equivalent Rights or Stock Payments
shall be evidenced by a Stock Rights Agreement,  which shall state the terms and
conditions  of each as the Program  Administrators,  in their sole and  absolute
discretion, deem are not inconsistent with the terms of the Stock Rights Plan.

     Section 4. Performance Shares. Performance Shares shall become payable to a
Plan Participant based upon the achievement of specified Performance  Objectives
and upon such other  terms and  conditions  as the  Program  Administrators  may
determine and specify in the Stock Rights Agreement  evidencing such Performance
Shares.  Each grant shall satisfy the  conditions for  performance-based  awards
hereunder and under the General  Provisions of the Program.  A grant may provide
for the  forfeiture  of  Performance  Shares  in the  event  of  termination  of
employment  or other  events,  subject  to  exceptions  for  death,  disability,
retirement or other events, all as the Program  Administrators may determine and
specify in the Stock Rights  Agreement  for such grant.  Payment may be made for
the  Performance   Shares  at  such  time  and  in  such  form  as  the  Program
Administrators  shall  determine  and specify in the Stock Rights  Agreement and
payment for any  Performance  Shares may be made in full in cash or by certified
cashier's  check  payable to the order of the  Company or, if  permitted  by the
Program  Administrators,  by  shares  of the  Company's  Common  Stock or by the
surrender of all or part of an award,  or in other  property,  rights or credits
deemed acceptable by the Program  Administrators or, if permitted by the Program
Administrators,  by a  combination  of  the  foregoing.  If any  portion  of the
purchase  price is paid in shares of the Company's  Common  Stock,  those shares
shall be tendered at their then Fair Market  Value.  Payment in shares of Common
Stock includes the automatic application of shares of Common Stock received upon
the exercise or  settlement  of  Performance  Shares or other option or award to
satisfy the exercise or settlement price.

                                     VII-1
<PAGE>
     Section 5. Stock  Payments.  The  Program  Administrators  may grant  Stock
Payments  to a person  eligible  to  receive  the same as a bonus or  additional
compensation  or in lieu of the obligation of the Company or a subsidiary to pay
cash compensation  under other  compensatory  arrangements,  with or without the
election of the eligible  person,  provided  that the Plan  Participant  will be
required to pay an amount equal to the  aggregate  par value of any newly issued
Stock  Payments.  A Plan  Participant  shall  have  all  the  voting,  dividend,
liquidation  and other  rights with  respect to shares of Common Stock issued to
the Plan  Participant  as a Stock  Payment  upon the Plan  Participant  becoming
holder of record of such shares of Common Stock; provided,  however, the Program
Administrators  may impose such  restrictions  on the  assignment or transfer of
such shares of Common Stock as they deem appropriate and as are evidenced in the
Stock Rights Agreement for such Stock Payment.

     Section 6. Dividend Equivalent Rights. The Program Administrators may grant
Dividend  Equivalent  Rights in tandem  with the grant of  Incentive  Options or
Nonqualified  Options,  SARs,  Restricted  Shares  or  Performance  Shares  that
otherwise  do not provide for the payment of  dividends  on the shares of Common
Stock  subject to such  awards  for the  period of time to which  such  Dividend
Equivalent  Rights  apply,  or may grant  Dividend  Equivalent  Rights  that are
independent  of any other such award.  A Dividend  Equivalent  Right  granted in
tandem with  another  award may be  evidenced  by the  agreement  for such other
award;  otherwise,  a Dividend Equivalent Right shall be evidenced by a separate
Stock Rights Agreement.  Payment may be made by the Company in cash or by shares
of the  Company's  Common Stock or by a  combination  of the  foregoing,  may be
immediate  or  deferred  and  may be  subject  to such  employment,  performance
objectives or other conditions as the Program  Administrators  may determine and
specify in the Stock Rights Agreement for such Dividend  Equivalent  Rights. The
total  payment  attributable  to a share of Common  Stock  subject to a Dividend
Equivalent  Right shall not exceed one hundred  percent (100%) of the equivalent
dividends  payable with respect to an  outstanding  share of Common Stock during
the term of such  Dividend  Equivalent  Right,  taking into  account any assumed
investment  (including  assumed  reinvestment  in  shares  of  Common  Stock) or
interest  earnings on the  equivalent  dividends as  determined  under the Stock
Rights  Agreement  in  the  case  of a  deferred  payment,  provided  that  such
percentage may increase to a maximum of two hundred percent (200%) if a Dividend
Equivalent Right is subject to a Performance Objective.

     Section 7. Compliance with Securities Laws.  Securities shall not be issued
with respect to any award under the Stock  Rights Plan,  unless the issuance and
delivery of the  securities  pursuant  thereto shall comply with all  applicable
provisions of foreign, state and federal law, including, without limitation, the
Securities  Act of 1933,  as amended,  and the  Exchange  Act, and the rules and
regulations promulgated  thereunder,  and the requirements of any stock exchange
upon which the  securities may then be listed,  and shall be further  subject to
the  approval of counsel for the Company with  respect to such  compliance.  The
Program  Administrators  may also require a Plan Participant to furnish evidence
satisfactory  to the  Company,  including  a written  and signed  representation
letter and  consent  to be bound by any  transfer  restrictions  imposed by law,
legend, condition, or otherwise, that the securities are being acquired only for
investment  purposes and without any present intention to sell or distribute the
securities  in  violation  of any state or federal  law,  rule,  or  regulation.
Further,  each Plan  Participant  shall consent to the imposition of a legend on
the securities  subject to his or her award and the imposition of  stop-transfer
instructions  restricting  their  transferability  as required by law or by this
Section 7.

     Section 8.  Continued  Employment  or Service.  Each Plan  Participant,  if
requested by the Program Administrators, must agree in writing as a condition of
receiving his or her award,  to remain in the  employment of, or service to, the
Company or any of its  subsidiaries  following  the date of the granting of that
award for a period  specified  by the  Program  Administrators.  Nothing in this
Stock  Rights Plan in any award  granted  hereunder  shall  confer upon any Plan
Participant any right to continued  employment by, or service to, the Company or
any of its subsidiaries, or limit in any way the right of the

                                     VII-2
<PAGE>
Company or any  subsidiary  at any time to  terminate or alter the terms of that
employment or service arrangement.

     Section 9. Rights Upon  Termination  of  Employment  or Service.  If a Plan
Participant  under this Stock  Rights Plan ceases to be employed  by, or provide
service  to, the  Company or any of its  subsidiaries  for any reason his or her
award shall immediately terminate.

                                     VII-3


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