OROAMERICA INC
DEF 14A, 1996-05-28
JEWELRY, PRECIOUS METAL
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                          OROAMERICA, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                OROAMERICA, INC.
                                ----------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON JULY 16, 1996
                             ---------------------
 
To the Stockholders of OroAmerica, Inc.:
 
    The   Annual  Meeting  of  Stockholders  of  OroAmerica,  Inc.,  a  Delaware
corporation, will be held on Tuesday, July  16, 1996, at 10:00 a.m., P.S.T.,  at
The  Regent  Beverly Wilshire  Hotel,  9500 Wilshire  Boulevard,  Beverly Hills,
California, for the following purposes:
 
    (1) To elect a Board of Directors;
 
    (2) To consider and act upon a proposal to ratify the selection of auditors;
       and
 
    (3) To  transact  any other  business  that  may properly  come  before  the
       meeting.
 
    Only  stockholders of record  at the close  of business on  May 20, 1996 are
entitled to notice of and to vote at the meeting and any adjournments thereof.
 
    All stockholders  are cordially  invited to  attend the  meeting in  person.
Whether  or not you expect  to attend the meeting,  PLEASE COMPLETE AND SIGN THE
ENCLOSED PROXY AND RETURN  IT PROMPTLY IN THE  ENCLOSED ENVELOPE. The giving  of
your  proxy will not affect your right to vote in person should you later decide
to attend the meeting.
 
                                          By Order of the Board of Directors
 
                                          Betty Sou
                                          SECRETARY
 
Burbank, California
June 3, 1996
<PAGE>
                                OROAMERICA, INC.
                            443 NORTH VARNEY STREET
                           BURBANK, CALIFORNIA 91502
                                 (818) 848-5555
                                PROXY STATEMENT
                                  JUNE 3, 1996
                              GENERAL INFORMATION
 
    This  Proxy Statement  is furnished in  connection with  the solicitation of
proxies by  the Board  of Directors  of OroAmerica,  Inc. ("OroAmerica"  or  the
"Company")  for the Annual Meeting  of Stockholders to be  held on July 16, 1996
and any  postponements or  adjournments thereof.  This Proxy  Statement and  the
accompanying  Notice of Annual  Meeting and form  of proxy were  first mailed to
stockholders on or about June 6, 1996.
 
    The execution and return of the enclosed proxy will not in any way affect  a
stockholder's  right to  attend the  Annual Meeting  in person.  Any stockholder
giving a proxy may revoke it before it is voted by so notifying the Secretary of
OroAmerica in writing before or at the  meeting, by providing a proxy bearing  a
later  date  or by  attending the  meeting and  expressing a  desire to  vote in
person. Your cooperation in  promptly returning the  enclosed proxy will  reduce
OroAmerica's  expenses and enable its management and employees to continue their
normal duties for  your benefit  with minimum interruption  for follow-up  proxy
solicitation.
 
    Only  stockholders of record  at the close  of business on  May 20, 1996 are
entitled to  receive  notice of  and  to vote  at  the meeting.  On  that  date,
OroAmerica  had outstanding and entitled to vote at the Annual Meeting 6,248,378
shares of Common Stock, each  of which is entitled to  one vote at the  meeting,
except as noted below with respect to the election of directors. The presence at
the  Annual Meeting, either in person or by  proxy, of the holders of a majority
of the shares of  Common Stock outstanding  on the record  date is necessary  to
constitute a quorum for the transaction of business.
 
    A plurality of the votes cast is required for the election of directors. The
affirmative  vote of a majority of the votes cast is required to approve each of
the other matters to be acted upon at the Annual Meeting. Mr. Benhamou, who owns
3,573,560 shares of Common Stock, representing 57.2% of the votes entitled to be
cast at the Annual Meeting, has advised  the Board of Directors that he  intends
to  vote all of his shares for the  election of each of the Board's nominees and
in favor of each of the other proposals identified in the accompanying Notice of
Annual Meeting.
 
    Abstentions and broker non-votes (which occur  if a broker or other  nominee
does  not have discretionary authority and  has not received voting instructions
from the beneficial owner with respect  to the particular item) are counted  for
purposes  of determining the presence or absence of a quorum for the transaction
of business.  Abstentions  are counted  in  tabulations  of the  votes  cast  on
proposals presented to the stockholders and have the same legal effect as a vote
against  a particular proposal. Broker non-votes  are not taken into account for
purposes of determining whether  a proposal has been  approved by the  requisite
stockholder vote.
 
    All  proxies will be voted as directed by the stockholder on the proxy card.
IF NO CHOICE IS SPECIFIED, PROXIES  WILL BE VOTED "FOR" THE DIRECTORS  NOMINATED
BY  THE  BOARD OF  DIRECTORS  AND "FOR"  THE  RATIFICATION OF  THE  SELECTION OF
AUDITORS.
 
    If  any  other  matters  are  properly  presented  at  the  Annual  Meeting,
including,  among other things, consideration of  a motion to adjourn the Annual
Meeting to  another time  or  place for  the  purpose of  soliciting  additional
proxies,  the persons named in the enclosed  form of proxy and acting thereunder
will have discretion  to vote  on those matters  in accordance  with their  best
judgment,  subject to direction by the Board of Directors, to the same extent as
the person signing  the proxy. It  currently is not  anticipated that any  other
matters will be raised at the Annual Meeting.
<PAGE>
    The  cost of preparing, printing and mailing the Proxy Statement, the Notice
and the  enclosed form  of proxy,  as well  as the  cost of  soliciting  proxies
relating  to  the Annual  Meeting,  will be  borne  by OroAmerica.  The original
solicitation of proxies by mail may  be supplemented by telephone, telegram  and
personal solicitation by officers and other regular employees of OroAmerica, but
no  additional compensation will be paid to  such individuals on account of such
activities.  OroAmerica  will  reimburse  banks,  brokerage  houses  and   other
custodians, nominees and fiduciaries for their reasonable expenses in forwarding
proxy materials to their principals.
 
                             ELECTION OF DIRECTORS
 
NOMINEES AND VOTING
 
    The  Company is incorporated under the laws  of the State of Delaware. Under
Delaware law  and the  Company's Certificate  of Incorporation  and Bylaws,  the
Company's  Board  of Directors,  which currently  consists  of five  members, is
divided into three classes, with one  class of directors elected at each  annual
meeting  of  stockholders  for  a three-year  term  and  until  their respective
successors are elected and qualified. However, since the Company's Common  Stock
is held by less than 800 stockholders, a majority of the Common Stock is held by
persons  with  California addresses  and  the Company  has  substantial business
contacts with the State of California, the Company is subject to Section 2115 of
the California Corporation Code. As  a result, certain legal matters,  including
provisions relating to the election of directors, are governed by California law
and  not  by Delaware  law  or the  Company's  Certificate of  Incorporation and
Bylaws. Under  applicable  California law,  all  directors of  the  Company  are
required to be elected each year.
 
    Cumulative  voting also  could apply  under applicable  California law. This
means that, in  the election  of directors, each  stockholder is  entitled to  a
number  of votes equal to the number of his or her shares of stock multiplied by
the number of directors to be elected. A stockholder may cast all of such  votes
for  a single nominee  or distribute them among  the nominees as  he or she sees
fit. However, no stockholder is entitled to cumulate votes for a nominee  unless
the  nominee's  name has  been  placed in  nomination prior  to  the vote  and a
stockholder has  given  notice at  the  meeting, prior  to  the voting,  of  the
stockholder's  intention to  cumulate his or  her votes. If  any one stockholder
gives such notice, all stockholders may  cumulate their votes for nominees.  The
persons  named in the enclosed form of  Proxy may, in their discretion, cumulate
votes pursuant to the proxies for any one or more nominees.
 
    The Board of  Directors has  nominated for  election as  directors the  five
persons  named below, all of  whom are incumbent directors.  All of the nominees
have indicated that they are able and willing to serve as a directors.
 
    If the Company  continues to be  subject to Section  2115 of the  California
Corporations  Code at the time  of the next annual  meeting of stockholders, the
directors elected at the Annual Meeting  will hold office until the next  annual
meeting  and  until  their  respective  successors  are  elected  and qualified.
However, if at  the time of  the next annual  meeting the Company  no longer  is
subject  to Section 2115, Mr.  Massing will be deemed to  have been elected as a
Class II director to serve  for a term of two  years and until his successor  is
elected  and qualified, and  Messrs. Shao and  Katz will be  deemed to have been
elected as a Class III  directors to serve for a  term of three years and  until
their  successors are elected  and qualified. The terms  of Messrs. Benhamou and
Rousso will  expire  at  the next  annual  meeting  and upon  the  election  and
qualification  of their respective successors  regardless of whether the Company
continues to be subject to Section 2115.
 
    The Board  of Directors  recommends  that the  stockholders vote  "FOR"  the
election  of  its nominees.  Unless  otherwise instructed,  the  Board's proxies
intend to vote the shares of Common Stock represented by the proxies in favor of
the election of these nominees. If for any reason any of these nominees will  be
unable  to serve, the Board's proxies will vote instead for such other person or
persons as the Board of Directors may recommend.
 
                                       2
<PAGE>
    The following table sets forth certain  information as of May 20, 1996  with
respect to the Board's nominees:
 
<TABLE>
<CAPTION>
                                                                          DIRECTOR
NAME                                                            AGE         SINCE
- ----------------------------------------------------------      ---      -----------
<S>                                                         <C>          <C>
CLASS I
 Guy Benhamou.............................................          44         1977
 David Rousso.............................................          55         1995
CLASS II
 Bertram K. Massing.......................................          62         1987
CLASS III
 Shiu Shao................................................          44         1993
 Ronald A. Katz...........................................          60         1993
</TABLE>
 
BUSINESS EXPERIENCE OF DIRECTORS DURING THE PAST FIVE YEARS
 
    GUY  BENHAMOU is  a co-founder  of the Company  and has  been its President,
Chief Executive  Officer  and a  member  of its  Board  of Directors  since  its
inception  in January 1977. Mr. Benhamou was  appointed Chairman of the Board in
May 1993.
 
    DAVID ROUSSO was appointed to the  Board of Directors in November 1995.  Mr.
Rousso has been a professional investor since January 1991, and is the President
and sole shareholder of DPR Investments, a financial consulting firm. Mr. Rousso
also  is Chairman of the Board of  CreditCheck, Inc., a privately held financial
software company.
 
    BERTRAM K. MASSING  has been a  partner in the  law firm of  Ervin, Cohen  &
Jessup,  which represents the  Company in a  variety of legal  matters, for more
than the past five  years. Mr. Massing  originally was elected  to serve on  the
Board of Directors in order to satisfy the Company's obligation, under the terms
of  an  indenture  entered  into  in  connection  with  the  issuance  of senior
subordinated debentures (the "Debentures"), to have at least one director who is
not an  officer,  employee  or  affiliate of  the  Company.  The  indenture  was
terminated upon the repayment of the Debentures in November 1993.
 
    SHIU SHAO has been employed by the Company since April 1981. Mr. Shao served
as  Controller of the  Company from 1981  to 1984 and  Vice President -- Finance
from 1984 until September 1991, when  he was appointed Chief Financial  Officer.
Mr.  Shao also has  served as a director  of the Company since  May 1993 and was
appointed a Vice President of the Company in May 1994.
 
    RONALD A. KATZ is the Chief  Executive Officer of Ronald A. Katz  Technology
Licensing, L.P., a patent licensing company. He served as Special Advisor to the
Chairman  of  First Data  Corporation, an  affiliate  of American  Express, from
August 1992 to  October 1994, and  served as Vice  Chairman of American  Express
Information  Services Corporation from August 1989  to August 1992. From 1970 to
1988, Mr. Katz  was involved in  a variety of  business ventures, including  the
formation  of  Light Signatures,  Inc.,  a developer  of  counterfeit prevention
technology. Mr.  Katz also  was  a co-founder  of  Telecredit, Inc.,  a  payment
services  company, and served as an executive officer of Telecredit from 1961 to
1970.
 
    No family relationships exist  between any of the  directors or officers  of
OroAmerica.
 
MEETINGS OF THE BOARD OF DIRECTORS AND COMMITTEES
 
    OroAmerica  maintains an Audit  Committee whose current  members are Messrs.
Massing,  Katz  and  Rousso.  The  Audit  Committee's  responsibilities  include
approval  of the selection and engagement  of independent accountants and review
of the plan and scope  of their audit for each  year, the results of such  audit
when  completed and their fees for  services performed. The Audit Committee also
assists and makes recommendations  to the Board of  Directors in fulfilling  the
Board's   responsibilities  relating   to  OroAmerica's   accounting,  financial
reporting and  internal  control  functions  and reviews  and  passes  upon  all
transactions  with  affiliates and  other  persons having  a  material financial
interest in OroAmerica. The Audit Committee met once during fiscal 1996.
 
                                       3
<PAGE>
    OroAmerica maintains a Compensation Committee whose current members are  Mr.
Massing and Mr. Rousso. Mr. Katz also was a member of the Compensation Committee
until  March 18, 1996.  The Compensation Committee  approves the compensation of
the  executive  officers  of  OroAmerica,  formulates  and  reviews  significant
compensation  policies  and  decisions  and  administers  OroAmerica's  employee
benefit plans. The Compensation Committee did not meet during fiscal 1996.
 
    OroAmerica's Board of Directors met four  times during fiscal 1996 and  took
three  actions by unanimous  written consent. Each director  attended all of the
meetings of the Board  of Directors and  of any committees  on which he  served.
OroAmerica does not maintain a nominating committee.
 
COMPENSATION OF DIRECTORS
 
    Since September 30, 1993, directors who are not employees of OroAmerica have
been  paid an annual fiscal year retainer  of $10,000 plus $1,000 for each Board
meeting attended. The same compensation arrangements will apply in fiscal  1997.
All  directors are  reimbursed for their  travel expenses  incurred in attending
Board or committee meetings.
 
    Pursuant to the  provisions of  the OroAmerica, Inc.  1994 Directors'  Stock
Option Plan (the "Directors' Plan"), each new non-employee director, on the date
of  his  or her  election  to the  Board of  Directors  (whether elected  by the
stockholders or the Board of Directors),  automatically will be granted a  stock
option  to purchase 10,000 shares of Common  Stock at an exercise price equal to
the fair market value of the Common Stock  on the date of grant. Only one  grant
may be made under the Directors' Plan to each non-employee director. On November
1,  1995, the  date of his  election to the  Board of Directors,  Mr. Rousso was
granted a stock option to purchase 10,000 shares of Common Stock at an  exercise
price  of $4.6875,  the fair  market value of  the Common  Stock on  the date of
grant.
 
                                       4
<PAGE>
                           OWNERSHIP OF COMMON STOCK
 
    The following table sets  forth information with  respect to the  beneficial
ownership  of OroAmerica Common Stock as of May  20, 1996 by (i) each person who
is known by OroAmerica to be the beneficial owner of more than five percent (5%)
of the outstanding  Common Stock, (ii)  each director of  OroAmerica, (iii)  the
executive  officers named in the  Summary Compensation Table on  page 6 and (iv)
all directors and  executive officers  as a group.  Unless otherwise  indicated,
each  of  the  entities and  persons  named in  the  table has  sole  voting and
investment power with respect to all  shares of Common Stock beneficially  owned
by  it or him,  except to the extent  that authority is  shared by spouses under
applicable law.
 
<TABLE>
<CAPTION>
                                                                                   SHARES BENEFICIALLY
                                                                                        OWNED (1)
                                                                                 ------------------------
NAME AND ADDRESS                                                                   NUMBER       PERCENT
- -------------------------------------------------------------------------------  -----------  -----------
<S>                                                                              <C>          <C>
Guy Benhamou...................................................................    3,573,560      57.19%
 443 North Varney Street
 Burbank, CA 91502
FMR Corp. (2)..................................................................      630,300      10.09%
 82 Devonshire Street
 Boston, MA 02109
Peter Cundill & Associates (Bermuda) Ltd (3)...................................      321,500       5.15%
 15 Alton Hill
 Southhampton SN 01
 Bermuda
Shiu Shao (4)..................................................................       82,750       1.31%
David Rousso...................................................................       60,000       *
Bertram K. Massing (5).........................................................       14,000       *
Ronald A. Katz (4).............................................................        4,000       *
Andrew Concool (6).............................................................       32,750       *
Sophia Chalermsopone (7).......................................................       52,750       *
David Wu (8)...................................................................       13,830       *
All directors and executive
 officers as a group (10 persons) (9)..........................................    3,863,640      59.79%
</TABLE>
 
- ------------------------
 *  Indicates ownership of less than one percent.
 
(1) Except as otherwise  noted in the  following footnotes, no  effect has  been
    given  to the possible  issuance of up  to 423,750 shares  issuable upon the
    exercise of outstanding stock options.
 
(2) Sole voting power with  respect to 7,800 shares  and sole dispositive  power
    with respect to 630,300 shares.
 
(3) Sole  voting power with respect to 124,200 shares and sole dispositive power
    with respect to 111,900 shares.
 
(4) Consists of shares issuable upon the exercise of presently exercisable stock
    options.
 
(5) Includes 10,000 shares issuable upon  the exercise of presently  exercisable
    stock options.
 
(6) Consists   of  32,250  shares  issuable   upon  the  exercise  of  presently
    exercisable stock options and 500 shares  held for the benefit of the  minor
    children of Mr. Concool.
 
(7) Consists   of  52,250  shares  issuable   upon  the  exercise  of  presently
    exercisable stock options and 500 shares  held for the benefit of the  minor
    children of Ms. Chalermsopone.
 
(8) Includes  12,000 shares issuable upon  the exercise of presently exercisable
    stock options.
 
(9) Includes 211,250 shares  which may  be purchased pursuant  to stock  options
    exercisable on or before July 31, 1996.
 
                                       5
<PAGE>
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
    The  following table summarizes all  compensation paid to OroAmerica's Chief
Executive Officer  and to  each of  the other  four most  highly paid  executive
officers  for services rendered  in all capacities to  OroAmerica for the fiscal
years ended February 2, 1996, January 27, 1995 and January 28, 1994.
 
<TABLE>
<CAPTION>
                                                                                  LONG TERM
                                                                             COMPENSATION AWARDS
                                                                             --------------------
                                                      ANNUAL COMPENSATION         SECURITIES
                NAME AND                             ----------------------       UNDERLYING           ALL OTHER
          PRINCIPAL POSITIONS               YEAR       SALARY       BONUS      OPTIONS/SARS (1)    COMPENSATION (2)
- ----------------------------------------  ---------  -----------  ---------  --------------------  -----------------
<S>                                       <C>        <C>          <C>        <C>                   <C>
Guy Benhamou............................       1996  $   662,500     --               --               $   7,942
 Chairman of the Board                         1995      650,000  $  45,076           --                   7,142
 President and Chief                           1994      882,884     28,182           --                   6,208
 Executive Officer
Shiu Shao...............................       1996      219,246     --               --                   7,942
 Vice President and                            1995      215,552     64,360           25,000               6,917
 Chief Financial Officer                       1994      188,217     89,821           20,000               4,831
Andrew Concool..........................       1996      194,552     --               --                   7,942
 Vice President -- Sales                       1995      188,692     --               --                   7,142
                                               1994      159,227     67,751           20,000               6,208
Sophia Chalermsopone....................       1996      159,545     --               --                   5,178
 Vice President -- Sales                       1995      152,716     53,616           50,000               5,579
                                               1994      150,924     73,768           20,000               6,208
David Wu................................       1996      146,053     --               --                   2,310
 Vice President -- Manufacturing               1995      146,741     34,731           --                   2,310
                                               1994      117,597     14,000           20,000               2,249
</TABLE>
 
- ------------------------
(1) Number of  shares  of Common  Stock  underlying options  granted  under  the
    Amended  and Restated OroAmerica, Inc. 1988 Incentive Stock Option Plan (the
    "1988 Plan"). No SARs may be granted under the 1988 Plan.
 
(2) Consists of contributions by  the Company to  a defined contribution  401(k)
    plan  for each of the named executive  officers of $2,310 in fiscal 1996 and
    1995 and $2,249 in fiscal 1994. Also includes premiums for medical insurance
    coverage for  dependents of  Mr. Benhamou,  Mr. Shao,  Mr. Concool  and  Ms.
    Chalermsopone of $5,632, $5,632, $5,632 and $2,868, respectively, for fiscal
    1996,  $4,832, $4,607, $4,832 and $3,269,  respectively, for fiscal 1995 and
    $3,959, $2,582, $3,959 and $3,959, respectively, for fiscal 1994.
 
OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR END VALUE
 
    The following  table  sets  forth  information with  respect  to  the  named
executive officers with respect to the unexercised stock options held by them as
of  the end of the  fiscal year ended February 2,  1996. No stock options issued
under the 1988 Plan have been exercised.
 
<TABLE>
<CAPTION>
                                               NUMBER OF SECURITIES
                                                    UNDERLYING
                                             UNEXERCISED OPTIONS HELD         VALUE OF UNEXERCISED
                                                        AT                  IN-THE-MONEY OPTIONS AT
                                                 FEBRUARY 2, 1996             FEBRUARY 2, 1996 (1)
                                            --------------------------  --------------------------------
NAME                                        EXERCISABLE  UNEXERCISABLE   EXERCISABLE     UNEXERCISABLE
- ------------------------------------------  -----------  -------------  -------------  -----------------
<S>                                         <C>          <C>            <C>            <C>
Guy Benhamou..............................      --            --             --               --
Shiu Shao.................................      82,750        23,000         --               --
Andrew Concool............................      32,250         8,000         --               --
Sophia Chalermsopone......................      52,250        38,000         --               --
David Wu..................................      12,000         8,000         --               --
</TABLE>
 
- ------------------------
(1) Based on the closing  price on the New  York Stock Exchange of  OroAmerica's
    Common Stock on that date ($4.56), minus the exercise price.
 
                                       6
<PAGE>
EMPLOYMENT AGREEMENT
 
    Since  September  30,  1993,  Mr. Benhamou  has  served  as  Chairman, Chief
Executive Officer and President pursuant to the terms of an employment agreement
which continues in effect until the end of fiscal 1997 and automatically  renews
for  successive one-year periods  thereafter unless terminated  by either party.
Under the terms  of the  agreement, Mr. Benhamou  receives an  annual salary  of
$650,000  and a bonus in  an amount determined by  the Compensation Committee of
the Board of Directors. Mr. Benhamou also is entitled to a bonus pursuant to the
1994 Chief Executive Officer Bonus Plan  approved by stockholders in July  1994.
In  addition to salary and bonus, OroAmerica is required to provide Mr. Benhamou
with the  use of  an automobile  and  pay all  expenses incurred  in  connection
therewith.
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
    The  Compensation Committee (the "Committee") of  the Board of Directors was
established on September 30, 1993, and currently consists of Messrs. Massing and
Rousso, each of whom is a non-employee  director. Mr. Katz also was a member  of
the  Committee until  March 1996.  The Committee  sets OroAmerica's compensation
policies applicable  to executive  officers and  administers OroAmerica's  bonus
plans  and  stock  option  plan.  The Committee  does  not  administer  the 1994
Directors' Stock Option Plan, which is administered by the Board. The  Committee
has prepared the following report for inclusion in this Proxy Statement.
 
    COMPENSATION POLICY FOR EXECUTIVE OFFICERS
 
    The  policy of  the Committee is  to provide each  executive officer current
cash compensation  that is  reasonable and  consistent with  OroAmerica's  size,
industry  and performance, and long-term incentive  compensation, in the form of
stock options, based on the increase  in value of OroAmerica's Common Stock.  In
addition  to salary, current cash compensation includes a bonus based in part on
OroAmerica's  current  annual  performance  and  in  part  on  the   executive's
individual performance.
 
    COMPENSATION OF CHIEF EXECUTIVE OFFICER
 
    Since  the completion of  OroAmerica's initial public  offering in September
1993, Mr. Benhamou's salary ($650,000 per year) has been fixed by his employment
contract, and he is  entitled under the  contract to a  bonus determined by  the
Board  of Directors or the Committee in  its discretion. The Board has delegated
this responsibility to the Committee.
 
    In keeping with  the Committee's objective  of rewarding executive  officers
based  on corporate  performance, and  in order  to assure  the deductibility to
OroAmerica of amounts paid to Mr. Benhamou, in March 1994, the Committee adopted
the 1994  Chief Executive  Officer  Bonus Plan  (the  "Bonus Plan"),  which  was
approved  by stockholders in July 1994. The  Bonus Plan provides for the payment
to Mr. Benhamou of an annual bonus based on a percentage of the amount by  which
income before income taxes (before the payment of Mr. Benhamou's bonus) ("Pretax
Income") for the applicable year exceeds $5.0 million, calculated as follows: 2%
of Pretax Income in excess of $5.0 million up to $8.0 million; plus 4% of Pretax
Income  in excess of $8.0 million up to  $15.0 million; plus 6% of Pretax Income
in excess of $15.0 million. Pursuant to the Bonus Plan, no bonus was paid to Mr.
Benhamou for fiscal 1996.
 
    Mr. Benhamou has not been awarded any stock options by OroAmerica,  although
he  is eligible to participate in the  1988 Plan. Mr. Benhamou also participates
in OroAmerica's defined contribution plan.
 
    COMPENSATION OF OTHER EXECUTIVE OFFICERS
 
    For fiscal 1996, compensation paid to OroAmerica's executive officers  other
than  Mr. Benhamou  consisted of  a base salary  and contributions  to a defined
contribution plan.  The  base salaries  of  executive officers  other  than  Mr.
Benhamou  for  fiscal  1996  were  determined by  the  Committee,  based  on Mr.
Benhamou's recommendations.  In  determining  salaries,  Mr.  Benhamou  and  the
Committee
 
                                       7
<PAGE>
considered  available information about the pay scales of other companies in the
jewelry industry. The Committee  believes that the  salaries of these  executive
officers  are comparable to  the salaries of  executives with similar experience
and responsibilities in the jewelry industry.
 
    Bonuses to executive officers other  than Mr. Benhamou are awarded  pursuant
to  OroAmerica's Executive/Key Employee  Bonus Plan, which  was adopted based on
the  recommendations  of  a  compensation  consulting  firm.  Under  this  plan,
participating  executives and key employees may  receive a cash bonus calculated
as a percentage of their base salary, with the applicable percentage  determined
by  reference to the income before income taxes of OroAmerica for the applicable
fiscal year and individual performance measures which are intended to  recognize
individual   contributions  as  reflected  by   the  level  of  the  executive's
responsibilities, his or her effectiveness  in overseeing the matters under  his
or  her supervision  and the degree  to which he  or she has  contributed to the
accomplishment of  major  corporate  goals.  For each  of  the  named  executive
officers, 50% of the bonus is based on company performance, and 50% of the bonus
is  based on individual  performance. For certain  other executive officers, the
bonus is based 25% on company performance and 75% on individual performance. For
the fiscal year ended February 2,  1996, the income before income taxes  targets
and  the individual performance measures were determined by the Committee, based
on Mr. Benhamou's  recommendations. In  light of the  Company's performance,  no
cash bonuses were paid to any executive officers of the Company for fiscal 1996.
 
    STOCK OPTION PLAN
 
    OroAmerica's  stock  option program  provides  additional incentives  to key
employees to  maximize  stockholder  value  and  provides  a  link  between  the
interests of senior managers and stockholders. By utilizing vesting periods, the
option  program encourages key  employees to remain in  the employ of OroAmerica
and provides a  long-term perspective  to the compensation  available under  the
option  program.  The Committee  determines the  number of  option shares  to be
granted  to  each  participating  employee  based  upon  his  or  her  level  of
responsibility,  a review of OroAmerica's  overall performance and prior grants.
The Committee did not award any stock options during fiscal 1996.
 
    INTERNAL REVENUE CODE PROVISIONS
 
    The Committee will  continue to  consider the anticipated  tax treatment  to
OroAmerica  regarding the compensation and benefits  paid to the Chief Executive
Officer and  the  four  other  most highly  compensated  executive  officers  of
OroAmerica  in light of Section 162(m) of  the Internal Revenue Code of 1986, as
amended ("Section  162(m)"). The  amendment to  OroAmerica's stock  option  plan
limiting  the number  of shares  subject to  option that  may be  granted to any
individual during  a calendar  year and  the  Bonus Plan  that were  adopted  by
stockholders  at the  1994 Annual  Meeting were  adopted in  response to Section
162(m). The Committee  will from  time to  time consider  further amendments  to
OroAmerica's  compensation,  including further  amendments  to the  stock option
plan, necessary  to  preserve the  deductibility  of all  compensation  paid  by
OroAmerica  which is subject to Section 162(m). While OroAmerica does not expect
to pay  its executive  officers compensation  in fiscal  1997 in  excess of  the
Section  162(m) deductibility  limit, the Board  of Directors  and the Committee
retain discretion to authorize the payment of compensation that does not qualify
for income tax deductibility under Section 162(m).
 
             BERTRAM K. MASSING    RONALD A. KATZ
            DAVID ROUSSO
 
PERFORMANCE GRAPH
 
    The following graph compares the cumulative stockholder return on OroAmerica
Common Stock from September 23, 1993 (the date OroAmerica first became  publicly
traded) through February 2, 1996, based on the market price of the Common Stock,
with  the cumulative total return of the Nasdaq Market Value Index and the Media
General   Recreation-Jewelry    Index.    The    graph    assumes    that    the
 
                                       8
<PAGE>
value  of the investment in  OroAmerica Common Stock and  each index was $100 on
September 23,  1993  and  that  all dividends,  if  any,  were  reinvested.  The
comparisons  in this  table are  not intended  to forecast  or be  indicative of
possible future price performance.
 
        COMPARISON OF CUMULATIVE STOCKHOLDER RETURN OF OROAMERICA, INC.,
                         NASDAQ MARKET VALUE INDEX AND
                     MEDIA GENERAL RECREATION-JEWELRY INDEX
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
             OROAMERICA, INC.        MG GROUP INDEX        NASDAQ MARKET INDEX
<S>        <C>                    <C>                   <C>
9/23/93                   100.00                100.00                      100.00
1/28/94                   114.29                 97.72                      106.38
1/27/95                    55.10                 88.03                      100.54
2/2/96                     37.24                 117.9                      140.77
</TABLE>
 
<TABLE>
<CAPTION>
                                                                 SEPT. 23,   JAN. 28,   JAN. 27,    FEB. 2,
                                                                   1993        1994       1995       1996
                                                                -----------  ---------  ---------  ---------
<S>                                                             <C>          <C>        <C>        <C>
OroAmerica, Inc...............................................      100.00      114.29      55.10      37.24
Industry Index................................................      100.00       97.72      88.03     117.90
Broad Market..................................................      100.00      106.38     100.54     140.77
</TABLE>
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Bertram K. Massing, a partner of Ervin,  Cohen & Jessup, serves as a  member
of  the Compensation Committee. Ervin, Cohen & Jessup provided legal services to
OroAmerica during fiscal 1996,  and OroAmerica expects that  such law firm  will
render legal services to OroAmerica in the future.
 
                              CERTAIN TRANSACTIONS
 
    OroAmerica  and Mr. Benhamou have entered  into an agreement which obligates
OroAmerica to  make available  to Mr.  Benhamou appropriate  books, records  and
personnel  in connection with tax filings, audits and other proceedings relating
to OroAmerica's status as an S Corporation  prior to September 1, 1992, and  for
other similar matters, and to pay all expenses incurred in connection therewith.
The  agreement also requires OroAmerica to indemnify Mr. Benhamou for the effect
of any  adjustments (including  interest  and penalties)  made by  the  Internal
Revenue  Service  or  state taxing  authorities  to  the income  tax  returns of
OroAmerica for periods in which OroAmerica  was treated as an S Corporation,  if
such adjustments result in an increase in Mr. Benhamou's tax liabilities. If, as
a result of any such adjustments, Mr. Benhamou receives a refund from any taxing
authority,
 
                                       9
<PAGE>
Mr.  Benhamou  has  agreed  to  pay  such  amount  to  OroAmerica  as  a capital
contribution. The amount of  any indemnification payment  made by OroAmerica  to
Mr.  Benhamou under this agreement  will be increased to  reflect the effects of
any federal, state or local income taxes imposed on Mr. Benhamou as a result  of
the  receipt of such payment, including any income taxes imposed on Mr. Benhamou
as a result of any such increase in the amount of an indemnification payment. As
a result of previous distributions made  to Mr. Benhamou, OroAmerica may  offset
up  to $540,950 against any subsequent obligations  it may have to indemnify Mr.
Benhamou under this agreement.
 
                     RATIFICATION OF SELECTION OF AUDITORS
 
    The Board of Directors has selected the accounting firm of Price  Waterhouse
LLP  to serve as  independent auditors for  the current fiscal  year, subject to
ratification  by  the   stockholders.  Price  Waterhouse   LLP  has  served   as
OroAmerica's independent auditors since 1983.
 
    The  Board  of  Directors  recommends  a  vote  "FOR"  ratification  of this
selection. Stockholder ratification of the selection of auditors is not required
under the  laws of  the  State of  Delaware, but  the  Board has  determined  to
ascertain  the  position of  the  stockholders on  the  selection. The  Board of
Directors  will  reconsider  the  selection  if  it  is  not  ratified  by   the
stockholders.
 
    It  is  anticipated that  representatives of  Price  Waterhouse LLP  will be
present at  the Annual  Meeting,  and such  representatives  will be  given  the
opportunity  to make a statement,  if they so desire,  and to answer appropriate
questions.
 
                                 MISCELLANEOUS
 
STOCKHOLDER PROPOSALS
 
    Stockholder proposals intended to be presented at the 1997 Annual Meeting of
Stockholders must be received by OroAmerica by February 6, 1997 to be considered
by OroAmerica for inclusion  in OroAmerica's proxy statement  and form of  proxy
relating  to that meeting. Such proposals should be directed to the attention of
the Secretary, OroAmerica,  Inc., 443 North  Varney Street, Burbank,  California
91502.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT
 
    Section  16(a) of the Securities Exchange  Act of 1934 requires OroAmerica's
officers and  directors,  and  persons  who  own more  than  ten  percent  of  a
registered class of OroAmerica's equity securities, to file reports of ownership
and  changes in ownership with the Securities and Exchange Commission. Officers,
directors and greater than ten  percent stockholders are required by  Securities
and  Exchange Commission  regulations to furnish  OroAmerica with  copies of all
Section 16(a) forms they file.
 
    Based solely  on  a  review  of  the  copies  of  such  forms  furnished  to
OroAmerica, or written representations that no Forms 5 were required, OroAmerica
believes  that,  during  fiscal  1996,  all  Section  16(a)  filing requirements
applicable to its  officers, directors and  greater than ten-percent  beneficial
owners  were complied with, except that the grant of a stock option was reported
late by Mr. Shao and Ms. Chalermsopone.
 
OTHER MATTERS
 
    Neither OroAmerica nor  any of  the persons named  as proxies  knows of  any
matters  to be voted  on at the Annual  Meeting other than  as described in this
Proxy Statement. However,  if any other  matters are properly  presented at  the
meeting,  it  is  the intention  of  the persons  named  as proxies  to  vote in
accordance with their  judgment on  such matters,  subject to  direction by  the
Board of Directors.
 
    The 1996 Annual Report to Stockholders accompanies this Proxy Statement, but
is not to be deemed a part of the proxy soliciting material.
 
    WHILE  YOU HAVE  THE MATTER  IN MIND, PLEASE  COMPLETE, SIGN  AND RETURN THE
ENCLOSED PROXY CARD.
 
                                       10
<PAGE>
                                OROAMERICA, INC.
 
            PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR THE ANNUAL
              MEETING OF STOCKHOLDERS TO BE HELD ON JULY 16, 1996
 
    The  undersigned,  revoking  any  previous proxies  for  such  stock, hereby
appoints Guy  Benhamou  and  Shiu  Shao,  and  each  of  them,  proxies  of  the
undersigned  with full  power of  substitution to  each, to  vote all  shares of
Common Stock of OROAMERICA,  INC. which the undersigned  is entitled to vote  at
the  Annual Meeting of Stockholders  of OroAmerica, Inc. to  be held on July 16,
1996, and all  postponements or  adjournments thereof,  with all  the power  the
undersigned  would possess if personally present,  with authority to vote (i) as
specified by the undersigned below and (ii) in the discretion of any proxy  upon
such other business as may properly come before the meeting.
 
Vote this proxy as follows:
 
<TABLE>
<S>        <C>                  <C>                                             <C>                        <C>
1.         Election of          FOR THE NOMINEES LISTED BELOW  / /              WITHHOLD VOTE  / /
           directors:           (except as marked to the contrary below)        (for all nominees)
</TABLE>
 
  Guy Benhamou, Shiu Shao, Bertram K. Massing, Ronald A. Katz and David Rousso
 
INSTRUCTION: TO WITHHOLD VOTE FOR A NOMINEE, MARK THROUGH THE NOMINEE'S NAME IN
THE ABOVE LIST.
 
<TABLE>
<S>        <C>                  <C>                                             <C>                        <C>
2.         Proposal to ratify the selection of Price Waterhouse LLP as independent auditors:     FOR / /  AGAINST
           / /  ABSTAIN / /
</TABLE>
 
<PAGE>
    THIS PROXY WILL BE VOTED AS DIRECTED, OR, IF NO DIRECTION IS INDICATED, WILL
BE  VOTED FOR THE  ELECTION OF THE NOMINEES  OF THE BOARD  OF DIRECTORS, FOR THE
RATIFICATION OF AUDITORS AND OTHERWISE IN  THE DISCRETION OF ANY OF THE  PERSONS
ACTING AS PROXIES.
 
    IMPORTANT:  Please date this  proxy and sign
exactly as your name or names
                                                ________________________________
appear hereon. If  stock is  held jointly,  each
should sign. Executors, administrators,
                                                ________________________________
trustees,  guardians  and  others  signing  in a
                 representative capacity, please give your full
                                                   (SIGNATURE OF STOCKHOLDER)
title(s).  If  this  proxy  is  submitted  to  a
corporation   or   partnership,  it   should  be
executed in  the full  corporate or  partnership
name by a duly authorized person.
                                                  DATED __________________, 1996
    IMPORTANT: PLEASE SIGN PROXY EXACTLY AS YOUR NAME OR NAMES APPEAR HEREON.


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