UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM l0-QSB

(Mark One)

(X) QUARTERLY REPORT UNDER SECTlON 13 OR 15(d) OF THE SECURITIES

    EXCHANGE ACT OF 1934

                                                       For the quarterly period ended June 30, 2000

( ) TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

                                                       For the transition period from______ to_____

Commission File Number 33-18582

ITRONICS INC.

(Exact name of small business issuer as specified in its charter)

            TEXAS                                                     75-2198369

(State or other jurisdiction of                        (IRS Employer Identification Number)

incorporation or organization)

6490 S. McCarran Blvd., Bldg C-23, Reno, Nevada 89509

(Address of principal executive offices)

Issuer's telephone number, including area code: (775)689-7696

NO CHANGE

Former name, former address and former fiscal, if changes since last report.

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements during the past 90 days. Yes (x) No ( ).

APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:

               As of July 31, 2000, 73,464,080 shares of common stock were outstanding.

Transitional Small Business Disclosure Format (Check one): Yes ( ) No (X)

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ITRONICS INC. AND SUBSIDIARIES

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Condensed Consolidated Balance Sheets – June 30, 2000 and December 31, 1999                4

Condensed Consolidated Statements of Operations and Comprehensive Income

  for the Three and Six Months Ended June 30, 2000 and 1999.                               6

Condensed Consolidated Statements of Cash Flows for the Six Months

  Ended June 30, 2000 and 1999.                                                             7

Notes to Condensed Consolidated Financial Statements                                       8

Item 2. Management's Discussion and Analysis or Plan of Operation                         10

PART II- OTHER INFORMATION

Item 1. Legal Proceedings                                                                  14

Item 2. Changes in Securities and Use of Proceeds                                         15

Item 6. Exhibits and Reports on Form 8-K                                                   15

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PART I - FINANCIAL INFORMATIONON

Item 1. Financial Statements

ITRONICS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

JUNE 30, 2000 AND DECEMBER 31, 1999

(UNAUDITED)

ASSETS

ITRONICS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

JUNE 30, 2000 AND DECEMBER 31, 1999

(UNAUDITED)

LIABILITIES AND STOCKHOLDERS' EQUITY

See Notes to Condensed Consolidated Financial Statements

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ITRONICS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND

COMPREHENSIVE INCOME

FOR THE THREE AND SIX MONTHS ENDED JUNE 30,2000 AND 1999

(UNAUDITED)

See Notes to Condensed Consolidated Financial Statements

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ITRONICS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE SIX MONTHS ENDED JUNE 30,2000 AND 1999

(UNAUDITED)

ITRONICS INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2000

(UNAUDITED)

1. The unaudited condensed consolidated financial statements printed herein have been prepared in accordance with the instructions to Form 10-QSB and do not include all of the information and disclosures required by generally accepted accounting principles. Therefore, these financial statements should be read in conjunction with the consolidated financial statements and related footnotes included in the Company's Form 10-KSB for the year ended December 31, 1999. These financial statements reflect all adjustments that are, in the opinion of management, necessary to fairly state the results for the interim periods reported.

2. The results of operations for the three and six months ended June 30, 2000 are not necessarily indicative of the results to be expected for the full year.

New lease financing on plant equipment during the first quarter amounted to approximately $206,000, of which $174,000 was received in cash. In addition, the purchase of a new service truck was financed with a promissory note amounting to approximately $30,400.

4. Following is financial information for each of the Company’s segments. No changes have occurred in the basis of segmentation since December 31, 1999.

Reconciliation of segment revenues and operating income (loss) to the respective consolidated amounts and to consolidated income (loss) before taxes:

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ITRONICS INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2000

(UNAUDITED)

Identifiable assets by business segment for the major asset classifications and reconciliation to total consolidated assets:

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Item 2. Management's Discussion and Analysis or Plan of Operations

I. Results of Operations

The Company reported a net loss of $1,010,142 or $0.0138 per share for the quarter ended June 30, 2000, compared to a net loss of $443,847 or $0.0067 per share for the comparable 1999 period. For the first six months of 2000 the loss was $1,814,892 or $0.0250 per share, compared to a loss of $880,339 or $0.0142 per share for the 1999 comparable period. The primary factor contributing to the increased loss for the quarter was increased operating costs of $515,600. The increased operating costs are due primarily due to increased corporate and product marketing and administration costs for financial management. The purpose of the substantial change in cost structure is to convert the photobyproduct fertilizer segment from a small scale semi-works operation to full commercial scale operation. Management focus is now on expanding sales. Sales and marketing expenses increased by $340,100 over the 1999 second quarter. Additionally, general and administration costs increased by $91,700 and plant moving and start-up costs increased $60,100. General and administration costs increased primarily due to additional management personnel and related costs. The plant moving and start-up costs are discussed more fully below.

To provide a more complete understanding of the factors contributing to the changes in sales, operating expenses and the resultant operating loss, the discussion presented below is separated into the Company's two operating segments.

PHOTOBYPRODUCT FERTILIZER

This segment, managed by Itronics Metallurgical, Inc., operates a photobyproduct recycling plant, which includes related silver recovery. As part of the recycling process, the Company manufactures and markets a line of liquid fertilizer products which are being introduced into the markets in California, Nevada, Oregon, and Hawaii. Revenues are generated from photobyproduct management services, silver sales, and fertilizer sales.

____________________________________________________________________________________________________________

____________________________________________________________________________________________________________

Total segment sales for the second quarter of 2000 were approximately $111,800, compared to $102,900 for the comparable quarter of 1999, an increase of 8.6%. Fertilizer sales for the quarter were approximately $49,900, compared to $21,400 for the 1999 second quarter, an increase of 133%. Photobyproduct recycling revenue for the quarter increased by $14,400 on an increased volume of 44%, compared to the second quarter of 1999. Silver sales decreased $34,000 from the second quarter of 1999, a decrease of 68%. Silver sales for the quarter do not include any sales of refined silver from the Company’s refinery due to the Chapter 11 bankruptcy filing of Handy & Harman Refining Group, Inc. The status of silver refining is more fully discussed under new developments. Cost of sales for the second quarter of 2000 decreased $4,500 from the 1999 second quarter. The decrease was due to a reduction in combined direct material costs resulting from decreased silver sales. These factors resulted in a gross loss of $59,000 for the second quarter of 2000, compared to a gross loss of $72,400 for the second quarter of 1999.

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Segment operating expenses increased approximately $460,900 over the second quarter of 1999, due to increases of $308,400 in sales and marketing, $70,700 in general and administration, $60,100 in plant start-up costs, and $23,100 in depreciation. The increase in sales and marketing reflects expenditures for corporate marketing, product advertising and brand name establishment, expansion of the fertilizer sales department, greater participation in industry trade shows, and the ongoing introduction of Gold’n Gro fertilizer products to the Western Farm Services sales force in California and expansion of the Gold’n Gro fertilizer sales program in Northern Nevada. The plant moving and start-up costs relate to moving equipment from the pilot plant to the new manufacturing facility and completion of the clean-up of the pilot plant. In addition, management determined that future management of manufacturing and Company administration functions required the acquisition of Enterprise Resource Planning (ERP) computer software and related hardware upgrades. A software package that specializes in managing a "process flow" type of manufacturing was acquired late in the first quarter. The software was operational in early July 2000. The costs related to training personnel in the operation of the ERP system and to convert data from the previous system are being charged to plant start-up costs. Final implementation costs of the ERP system will be ongoing into the third quarter.

These factors resulted in a 2000 second quarter segment operating loss of $816,300, compared to a loss of $368,800 for the second quarter of 1999, an increased operating loss of $447,500.

For the first six months of 2000 segment sales totaled $204,600, compared to $164,100 for the first six months of 1999, an increase of 25%. Operating loss for the first six months of 2000 was approximately $1,504,800 compared to $692,500 for the first six months of 1999. The primary factor contributing to the larger loss was increased operating costs related to converting the segment from an R&D stage to a commercial stage.

MINING TECHNICAL SERVICES

This segment, known as Whitney & Whitney, Inc., provides mining and materials management, geology, engineering and economics consulting, and publishes specialized mineral economics and materials financial reports. It employs technical specialists with expertise in the areas of mining, geology, mining engineering, mineral economics, materials processing and technology development. Technical services have been provided to many of the leading U.S. and foreign mining companies, several public utilities with mineral interests, to various state agencies, the U.S. and foreign governments, and the United Nations and the World Bank.

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Mining technical services revenue was approximately $139,000 for the quarter ended June 30, 2000, compared to $89,000 for the comparable quarter of 1999, an increase of $50,000, or 56%. The sales increase reflects the addition of a new gold mining exploration client late in the first quarter of 1999, increased activity on ongoing mining technical services projects, and the completion of two small projects in industries unrelated to mining. One of the projects was for a photo finishing company and the other was a chemical analysis project. Although the gold market remains depressed, the new mining client has the potential to develop into a significant long term client relationship. Cost of sales increased by $45,400, due to an increase of $41,200 in pass-through costs. These factors resulted in a gross profit for the segment of $22,500 compared to $18,000 for the prior year second quarter.

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Segment operating expenses increased by $54,600 due primarily to increases of $31,600 in sales and marketing costs and $21,000 in general and administrative costs. The increase in sales and marketing expense reflects both the allocable portion of increased corporate marketing and increased efforts in marketing technical services.

The combination of these factors resulted in a 2000 second quarter segment operating loss of $109,100, compared to a loss of $59,000 for the second quarter of 1999, an increased operating loss of $50,100.

For the first six months of 2000, segment revenue totaled $327,800 compared to $159,300 for the first six months of 1999, an increase of 106%. Operating loss for the period was $202,100 compared to an operating loss of $157,300 for the comparable 1999 period. The primary factor contributing to the decline was increased expenditures for marketing and financial management.

SUMMARY

On a consolidated basis, the various changes in revenues and operating expenses resulted in a second quarter 2000 operating loss of $925,400 compared to an operating loss of $427,800 for the second quarter of 1999, an increased loss of $497,600 Consolidated operating loss for the first six months of 2000 was $1,707,000 compared to $849,800 for the first six months of 1999.

II. Changes in Financial Condition; Capitalization

Cash amounted to $1,326,643 as of June 30, 2000, compared to $687,901 as of June 30, 1999. Net cash used for operating activities was approximately $1,305,100 for the first six months of 2000. The cash used for operating activities during the period was financed primarily by the private placement of $2.6 million in proceeds from 9% convertible promissory notes. A total of $610,000 was invested in property and equipment during the period, primarily for completion of the manufacturing facility and for computer hardware and software. Approximately $204,400 was invested in marketable securities. The majority of this investment was for acquiring 5.2% of Verdant Brands, Inc. This investment is more fully discussed under new developments. The value of these investments was reduced by $133,000 during the quarter due to declines in the stock price for both Golden Phoenix Minerals, Inc. (GPXM) and Verdant. It appears that GPXM’s price declined due to a sell-off after the price nearly doubled in value during the first quarter from its December 1999 price. As a penny stock, such volatility is not unusual and the price is expected to rebound as the company moves forward with its plans. Verdant’s price declined during the period Whitney & Whitney, Inc. was acquiring the Verdant shares. While the price decline has resulted in an unrealized loss on the investment, it was beneficial in that the objective of acquiring more than 5% of Verdant was reached at substantially less cost than was anticipated.

Total assets increased during the six months ended June 30, 2000 by approximately $1,990,000 to $5,667,000. Current assets increased approximately $1,313,500 due to increases in cash of $1,184,400, inventory of $223,800, and prepaid expenses of $61,100. These increases were partially offset by decreases of $27,400 in accounts receivable and $130,900 in receivable from equipment financing. The increase in inventory is due to a build-up of silver products in anticipation of future sales and to the lack of sales of refined products related to the H&H problem discussed above. The increase in prepaid expenses is due primarily to consulting expenses that are paid quarterly in advance. Much of these expenses are stock based and consequently, the value of the expenses has increased substantially, in proportion to the rise of the Company’s stock price during the first quarter.

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Current liabilities increased by approximately $86,500 and total liabilities increased by $2,850,100. The increase to total liabilities is related primarily to the private placement of $2.6 million of 9% convertible notes as discussed above and lease financing of $206,000 in equipment, which was partially offset by debt payments of $131,000.

III. Working Capital/Liquidity

During the six months ended June 30, 2000, working capital improved by approximately $1,227,000 to $1,172,000. Management has continued the Company's ongoing program of improving working capital and liquidity through exercise of warrants and payment of consulting and other labor services with common shares. In addition, a private placement of $2.6 million of 9% convertible promissory notes was completed during the first quarter. During the six months ended June 30, 2000, a total of $553,300 was received from the exercise of warrants and options and approximately $488,300 in various expenses were paid with common shares.

The Company is presently reviewing available alternatives for raising from $5 to $15 million in equity funds over the next two years. These funds will be used to meet working capital requirements and for planned acquisitions.

IV. New Developments

The University of California at Davis has agreed to continue an expanded nutrition evaluation program for diseased wine grapes. Protocols and products that are to be used have been provided by the Company. The results of the 1999 test applications were positive and the information has been used to revise the Gold’n Gro product application parameters for wine grapes. This application program is now being evaluated in the central coast area and is being introduced to the wine grape growers in that area of California.

Research to develop an application for citrus has been underway for several years and a set of foliar application products and parameters have now been developed. These product applications were tested on lemon and valencia orange trees in April with positive results. An application demonstration program is now underway in southern California and is expected to be on-going for one or more years. A second application demonstration program is being developed with a large southern California citrus grower and the University of California at Riverside. This program will be a multi-year program and is being planned to launch in the fourth quarter of this year. Research conducted by the University of California at Riverside has shown that both the quantity and quality of oranges can be increased with the use of foliar applied lo-biuret urea at appropriate times during the year. This information has been used to develop the Gold’n Gro application program for citrus.

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Planning is underway to expand on site tank storage for finished liquid fertilizer products and a tank truck loading and unloading facility. The Company is also developing a consumer sales product plan and is planning to install a small packaging line to package the consumer products. This is being planned for completion in the first quarter of next year.

The Company had originally planned to expand the refining operations once the plant was operational. The bankruptcy of H & H has caused the Company to implement this expansion sooner than was originally planned. The new silver refining process produces high purity silver bullion and reduces the cost of silver refining by more than 50%. A replacement refining and sales agent has been found and silver bullion shipments began in the third quarter.

During the quarter the Company initiated its acquisition program by entering into discussions with companies that it has identified which will, if acquired, accelerate the company’s internal product sales growth. Future acquisitions are planned to acquire market access to expand fertilizer sales and to expand photochemical handling services. The types of companies being considered are either fertilizer marketing companies or photochemical service companies. The acquisition program is being focused to speed up the company’s geographic expansion and the rate of market penetration. Presently the Company does not have funding specifically allocated to make acquisitions, which is the reason for the previously stated goal of raising an additional $5 million to $15 million over the next 2 years. The Company is also seeking funding that will be used to expand the new Stead manufacturing plant. The first expansion, which is now being planned, is expected to require between $1 million and $1.5 million to complete.

In late July the Company’s subsidiary, Whitney & Whitney, Inc. (WWI), completed the acquisition of a 5.2% interest in Verdant Brands, Inc., a publicly traded company that is listed on the Nasdaq National Market System (Verdant)(NASDAQ:VERD), as a strategic investment. Verdant is a leading fertilizer marketing company and is a developer, manufacturer and supplier of pest control products and fertilizers to the retail, agricultural and professional markets utilizing a variety of national, proprietary and private label brands. Verdant has pursued a strategy of growth through merger and acquisition since 1996, joining four businesses together and increasing sales revenues from approximately $15 million to $75 million in 1999. While successfully building the revenue base, the complexity of the businesses acquired, combined with decreased demand for some product lines because of industry changes and unfavorable weather patterns, has led to ongoing losses and cash flow problems. Verdant recently named new management and is restructuring the company’s operations. In WWI’s opinion, a major part of Verdant’s difficulties are due to a lack of adequate permanent working capital. Now that WWI has established an equity interest in Verdant, it is in a position to support Verdant management’s restructuring efforts. WWI will continue to evaluate the potential acquisition of additional shares from time to time, although no decisions on the number of shares or the timing of purchases has been made.

V. Forward-Looking Statements

The statements in this Form 10-QSB that are not historical facts or statements of current status are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties. Actual results may differ materially.

PART II- OTHER INFORMATION

Item 1. Legal Proceedings

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1. The former president of Seahawk, Inc. (Seahawk) filed suit on June 30, 1995 in the Superior Court of California, County of Orange, against the Company, W&W, and several W&W employees, alleging libel and slander resulting from consulting work W&W had done for Seahawk. The suit sought unspecified damages to be proven at trial, plus punitive or exemplary damages. W&W's liability insurance carrier defended against the suit, and in March 1997, the suit was dismissed. The individual has filed an appeal of the dismissal. In February 1997, this individual served a second suit that includes the Company, W&W, and a key employee as codefendants, along with several unrelated parties. The suit alleges breach of contract and other causes of action and seeks in excess of $5 million plus punitive damages. The Company's liability insurance carrier has agreed to assume the defense of this action with a reservation of rights, including the right to disclaim insurance coverage. Management believes the allegations are without merit and is vigorously defending against the suit.

In May 1998 agreement was reached with the plaintiff that if the appeal of the first suit fails, the second suit will be dropped. Due to a civil court backlog, the appeal hearing has been delayed for several years. As of the date of this report, a hearing date has not been set.

Item 2. Changes in Securities and Use of Proceeds

(c) Recent Sales of Unregistered Securities:

Following is a summary of sales of unregistered securities for the three months ended June 30, 2000. All securities were issued as restricted common shares which are subject to Rule 144 of the Securities and Exchange Commission. Generally, Rule 144 requires shareholders to hold the shares for a minimum of one year before sale. In addition, officers, directors and more than 10% shareholders are further restricted in their ability to sell such shares. There have been no underwriters of these securities and no commissions or underwriting discounts have been paid.

The above transactions qualified for exemption from registration under Sections 3(b) or 4(2) of the Securities Act of 1933. Private placements for cash were non-public transactions. The Company believes that all such investors are either accredited or, either alone or with their purchaser representative, have such knowledge and experience in financial and business matters that they are capable of evaluating the merits and risks of the prospective investment.

Item 6. Exhibits and Reports on Form 8-K

(b) No reports on Form 8-K were filed by the Company during the quarter ended June 30, 2000.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

                                                                         ITRONICS INC.

DATED: August 10, 2000                                                 By: JOHN W. WHITNEY

                                                                          John W. Whitney

                                                                          President, Treasurer and Director

                                                                          (Principal Executive Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Company and in the capacities and on the dates indicated.

DATED: August 10, 2000                                                 By: JOHN W. WHITNEY

                                                                          John W. Whitney

                                                                          President, Treasurer and Director

                                                                          (Principal Executive Officer)

DATED: August 10, 2000                                                 By: MICHAEL C. HORSLEY

                                                                          Michael C. Horsley

                                                                          Controller

                                                                          (Principal Accounting Officer)

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