NATIONWIDE VARIABLE ACCOUNT 3
N-30D, 1995-09-07
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<PAGE>   1
                                   NATIONWIDE
                                    VARIABLE
                                   ACCOUNT-3
                               Semi-Annual Report
                                       to
                                Contract Owners
                                 June 30, 1995
                       NATIONWIDE LIFE INSURANCE COMPANY
                          HOME OFFICE: COLUMBUS, OHIO
                                APO-1545-S (6/95)
<PAGE>   2


                   [NATIONWIDE LIFE INSURANCE COMPANY LOGO]

                  ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43216


                             PRESIDENT'S MESSAGE


We are pleased to present the 1995 semi-annual report of the Nationwide
Variable Account-3.

The first half of 1995 proved rewarding for both stock and bond fund investors.
During this period, stock funds as a group scored a gain of almost 17 percent
while bond funds were ahead by over 9 percent, as measured by Lipper Analytical
Services, Inc.

The economy slowed during the second quarter in deference to the Federal
Reserve's goal of a "soft landing". In early July the Fed trimmed the federal
funds rate 25 basis points, the first easing by the Fed in almost three years.
This move provided additional fuel to the markets in the current quarter.
Continued low inflation, favorable corporate earnings and slow but sustainable
economic growth should support further advances in the equity and fixed income
markets for the remainder of the year and into 1996.

We extend our thanks that you have selected out investment products to help you
meet your financial planning and retirement needs.






                                            /s/ Peter F. Frenzer
                                                ---------------------------
                                                Peter F. Frenzer, President











Nationwide(R) is a registered federal service mark of Nationwide Mutual
Insurance Company


                                      2
<PAGE>   3

                        NATIONWIDE VARIABLE ACCOUNT-3

         STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY

                                June 30, 1995

                                 (UNAUDITED)
<TABLE>

<S>                                                               <C>

ASSETS:

  Investments at market value: 
     
    American Capital - Common Stock Portfolio 
      2,141,717 shares (cost $30,059,453) ....................... $  31,547,490 

    American Capital - Domestic Strategic Income Portfolio 
      1,985,760 shares (cost $15,889,331) .......................    16,561,241 

    American Capital - Government Portfolio 
      1,070,701 shares (cost $9,660,537) ........................     9,432,878 

    American Capital - Money Market Portfolio 
      8,431,203 shares (cost $8,431,203) ........................     8,431,203

    American Capital - Multiple Strategy Portfolio 
      2,932,469 shares (cost $33,815,052) .......................    34,397,859 
                                                                   ------------

        Total assets ............................................   100,370,671

ACCOUNTS PAYABLE ................................................         2,110 
                                                                   ------------
CONTRACT OWNERS' EQUITY ......................................... $ 100,368,561 
                                                                   ============

</TABLE>


<TABLE>
<CAPTION>

<S>                                                               <C>                 <C>                  <C>
                                                                     Units             Unit Value
Contract owners' equity represented by:                            ---------           ----------
  Contracts in accumulation phase:
    American Capital - Common Stock Portfolio: 
      Tax qualified ..........................................       460,035         $ 22.784700          $  10,481,759
      Non-tax qualified ......................................       924,006           22.784700             21,053,200 

    American Capital - Domestic Strategic Income Portfolio: 
      Tax qualified ..........................................       324,335           14.934583              4,843,808 
      Non-tax qualified ......................................       783,384           14.934583             11,699,513

    American Capital - Government Portfolio: 
      Tax qualified ..........................................       219,980           14.032269              3,086,819 
      Non-tax qualified ......................................       449,477           14.032269              6,307,182 

    American Capital - Money Market Portfolio: 
      Tax qualified ..........................................       230,745           13.456030              3,104,912 
      Non-tax qualified ......................................       393,734           13.456030              5,298,097 

    American Capital - Multiple Strategy Portfolio: 
      Tax qualified ..........................................       659,934           19.161276             12,645,178 
      Non-tax qualified ......................................     1,133,905           19.161276             21,727,067 
                                                                   =========           =========
  Reserves for annuity contracts in payout phase: 
      Non-tax qualified ......................................                                                  121,026 
                                                                                                            -----------
                                                                                                          $ 100,368,561 
                                                                                                            ===========
</TABLE>

See accompanying notes to financial statements.

                                      3
<PAGE>   4
                        NATIONWIDE VARIABLE ACCOUNT-3

       STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY

             Six Month Periods Ended June 30, 1995, 1994 and 1993

                                 (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                    1995               1994              1993
                                                                                -------------      -------------     -------------
<S>                                                                            <C>                <C>               <C>
INVESTMENT ACTIVITY:
   Reinvested capital gains and dividends ...............................       $     952,302            746,451           705,115 
                                                                                  -----------        -----------       -----------
   Gain (loss) on investments: 
     Proceeds from redemptions of mutual fund shares ....................          23,255,744         26,321,109        20,221,073 
     Cost of mutual fund shares sold ....................................         (23,765,214)       (25,481,967)      (18,601,503) 
                                                                                  -----------        -----------       -----------
     Realized gain (loss) on investments ................................            (509,470)           839,142         1,619,570 
     Change in unrealized gain (loss) on investments ....................          13,849,017         (6,167,350)        2,008,778 
                                                                                  -----------        -----------       -----------
       Net gain (loss) on investments ...................................          13,339,547         (5,328,208)        3,628,348 
                                                                                  -----------        -----------       -----------
         Net investment activity ........................................          14,291,849         (4,581,757)        4,333,463 
                                                                                  -----------        -----------       -----------

EQUITY TRANSACTIONS: 
   Purchase payments received from contract owners ......................           1,689,821          3,844,735        14,836,003 
   Redemptions ..........................................................         (11,442,174)        (5,931,522)       (3,174,611) 
   Annuity benefits .....................................................              (7,055)            (5,062)           (3,512) 
   Adjustments to maintain reserves .....................................              (3,553)              (869)             (541) 
                                                                                  -----------        -----------       -----------
         Net equity transactions ........................................          (9,762,961)        (2,092,718)       11,657,339 
                                                                                  -----------        -----------       -----------

EXPENSES (NOTE 2): 
   Contract charges .....................................................            (696,926)          (768,310)         (673,805) 
   Contingent deferred sales charges ....................................            (264,767)          (148,835)          (79,199) 
                                                                                  -----------        -----------       -----------
         Total expenses .................................................            (961,693)          (917,145)         (753,004) 
                                                                                  -----------        -----------       -----------

NET CHANGE IN CONTRACT OWNERS' EQUITY ...................................           3,567,195         (7,591,620)       15,237,798 
CONTRACT OWNERS' EQUITY BEGINNING OF PERIOD .............................          96,801,366        111,635,860        88,109,849 
                                                                                  -----------        -----------       -----------
CONTRACT OWNERS' EQUITY END OF PERIOD ...................................       $ 100,368,561        104,044,240       103,347,647 
                                                                                  ===========        ===========       ===========
</TABLE>

See accompanying notes to financial statements.
 

                                      -4-
<PAGE>   5

                        NATIONWIDE VARIABLE ACCOUNT-3

                        NOTES TO FINANCIAL STATEMENTS

                         JUNE 30, 1995, 1994 AND 1993

                                 (UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   (a) Organization

      Nationwide Variable Account-3 (the Account) was established pursuant to
a resolution of the Board of Directors of Nationwide Life Insurance Company
(the Company) on October 7, 1987. The Account has been registered as a unit
investment trust under the Investment Company Act of 1940.

   (b) The Contracts

      Only flexible purchase payment contracts without a front-end sales charge,
but with a contingent deferred sales charge and certain other fees, are offered
for purchase. See note 2 for a discussion of contract expenses. 

      Contract owners in either the accumulation or the payout phase may invest
in the following portfolios of the American Capital Life Investment Trust
(American Capital): 

                American Capital - Common Stock Portfolio

                American Capital - Domestic Strategic Income Portfolio
                  (formerly American Capital - Corporate Bond Portfolio) 

                American Capital - Government Portfolio

                American Capital - Money Market Portfolio

                American Capital - Multiple Strategy Portfolio

      At June 30, 1995, contract owners have invested in all of the above
funds. The contract owners' equity is affected by the investment results of
each fund and certain contract expenses (see note 2). The accompanying
financial statements include only contract owners' purchase payments pertaining
to the variable portions of their contracts and exclude any purchase payments
for fixed dollar benefits, the latter being included in the accounts of the
Company. 

   (c) Security Valuation, Transactions and Related Investment Income 

      The market value of investments is based on the closing bid prices at 
June 30,1995. The cost of investments sold is determined on a specific 
identification basis. Investment transactions are accounted for on the trade 
date (date the order to buy or sell is executed) and dividend income is 
recorded on the ex-dividend date. 
                
   (d) Federal Income Taxes 

      Operations of the Account form a part of, and are taxed with,
operations of the Company which is taxed as a life insurance company under the
Internal Revenue Code. 

      The Company does not provide for income taxes within the Account. Taxes
are the responsibility of the contract owner upon termination or withdrawal.

                                     -5-
<PAGE>   6

(2) EXPENSES

    The Company does not deduct a sales charge from purchase payments
received from the contract owners. However, if any part of the contract value
of such contracts is surrendered, the Company will, with certain exceptions,
deduct from the contract owner's contract value a contingent deferred sales
charge, not to exceed 6% (3% after 36 months) of the lesser of the total of all
purchase payments made within 72 months prior to the date of the request for
surrender, or the amount surrendered. (For contracts issued in the State of New
York, the contingent deferred sales charge will not exceed 7% of purchase
payments, such charge declining 1% per year, to 0%, after the purchase payment
has been held in the contract for seven years.) No sales charges are deducted
on redemptions used to purchase units in the fixed investment options of the
Company. 

    The following administrative charges are deducted by the Company: (a)
an annual contract maintenance charge of $35 ($30 for contracts issued in the
State of New York) which is satisfied by surrendering units; and (b) a
mortality risk charge, an expense risk charge and an administration charge
assessed through the daily unit value calculation equal to an annual rate of
0.80%, 0.45% and 0.05%, respectively. 

(3) SCHEDULE I 

    Schedule I presents the components of the change in the unit values,
which are the basis for contract owners' equity. This schedule is presented in
the following format: 



    -  Beginning unit value - Jan. 1 

    -  Reinvested capital gains and dividends 
       (This amount reflects the increase in the unit value due to capital 
       gains and dividend distributions from the underlying mutual funds.) 

    -  Unrealized gain (loss) 
       (This amount reflects the increase (decrease) in the unit value 
       resulting from the market appreciation (depreciation) of the fund.) 

    -  Contract charges 
       (This amount reflects the decrease in the unit value due to the 
       mortality risk charge, expense risk charge and administration charge 
       discussed in note 2.) 

    -  Ending unit value - June 30 

    -  Percentage increase (decrease) in unit value. 

    For contracts in the payout phase, an assumed investment return of
3.5%, used in the calculation of the annuity benefit payment amount, results in
a corresponding reduction in the components of the unit values as shown in
Schedule I.

                                      6
<PAGE>   7


                                                                      SCHEDULE I

                        NATIONWIDE VARIABLE ACCOUNT-3
                                      
                     TAX QUALIFIED AND NON-TAX QUALIFIED
                                      
                      SCHEDULES OF CHANGES IN UNIT VALUE
                                      
             SIX MONTH PERIODS ENDED JUNE 30, 1995, 1994 AND 1993
                                      
                                 (UNAUDITED)

<TABLE>
<CAPTION>
                                                                 DOMESTIC
                                                COMMON           STRATEGIC                            MONEY            MULTIPLE 
                                                 STOCK            INCOME          GOVERNMENT          MARKET           STRATEGY 
                                               PORTFOLIO         PORTFOLIO         PORTFOLIO         PORTFOLIO         PORTFOLIO   
                                               ---------         ---------         ---------         ---------         ---------
<S>                                           <C>                <C>               <C>               <C>               <C>

1995    
  Beginning unit value - Jan. 1               $19.065611         13.235145         12.821877         13.183559         16.406732 
  Reinvested capital gains and dividends         .245406           .013461           .470142           .359349           .020462 
  Unrealized gain (loss)                        3.610635          1.777828           .828947           .000000          2.850082 
  Contract charges                              (.136952)         (.091851)         (.088697)         (.086878)         (.116000) 
  Ending unit value - June 30                 $22.784700         14.934583         14.032269         13.456030         19.161276 
- --------------------------------------------------------------------------------------------------------------------------------
  Percentage increase (decrease) 
    in unit value*                                    20%               13%                9%                2%               17% 
================================================================================================================================

1994 
  Beginning unit value - Jan. 1               $19.993094         14.016253         13.620968         12.879003         17.253369 
  Reinvested capital gains and dividends         .106004           .012212           .401054           .193155           .014574 
  Unrealized gain (loss)                        (.982335)         (.683550)        (1.128428)          .000000          (.916871) 
  Contract charges                              (.128824)         (.088916)         (.085342)         (.083870)         (.110036) 
  Ending unit value - June 30                 $18.987939         13.255999         12.808252         12.988288         16.241036 
- --------------------------------------------------------------------------------------------------------------------------------
  Percentage increase (decrease) 
    in unit value*                                    (5)%              (5)%              (6)%               1%               (6)% 
================================================================================================================================
  
1993 
  Beginning unit value - Jan. 1               $18.587100         12.208185         12.794291         12.709641         16.230095 
  Reinvested capital gains and dividends         .019557           .022817           .428599           .169340           .111970 
  Unrealized gain (loss)                         .482734          1.355208           .353594           .000000           .584495 
  Contract charges                              (.122149)         (.083507)         (.085965)         (.082763)         (.107331) 
  Ending unit value - June 30                 $18.967242         13.502703         13.490519         12.796218         16.819229 
- --------------------------------------------------------------------------------------------------------------------------------
  Percentage increase (decrease) 
    in unit value*                                     2%               11%                5%                1%                4% 
================================================================================================================================

<FN>

 *This is not an annualized rate of return as it is the change for a six month period and contract charges do not include the
  annual contract maintenance charge discussed in note 2.

</TABLE> 



                                     -7-
<PAGE>   8
NATIONWIDE LIFE INSURANCE COMPANY                                  BULK RATE
HOME OFFICE: ONE NATIONWIDE PLAZA * COLUMBUS, OHIO 43215-2220     U.S. POSTAGE
                                                                    P A I D
                                                                 COLUMBUS, OHIO 
                                                                 PERMIT NO. 521


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