NATIONWIDE VARIABLE ACCOUNT 3
N-30D, 1996-09-09
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                               [NATIONWIDE LOGO]




                                 NATIONWIDE(R)
                                    VARIABLE
                                   ACCOUNT-3



                               SEMI-ANNUAL REPORT
                                                 
                                       TO
                                        
                                CONTRACT OWNERS

                                 JUNE 30, 1996


                       NATIONWIDE LIFE INSURANCE COMPANY
                          HOME OFFICE: COLUMBUS, OHIO

APO-1545-U (6/96)



 
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                               [NATIONWIDE LOGO]

                       NATIONWIDE LIFE INSURANCE COMPANY
                   ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43215


                                    [PHOTO]

                                                 
                              PRESIDENT'S MESSAGE

We are pleased to present the 1996 semi-annual report of the Nationwide Variable
Account-3.

Equity investments provided a respectable return for the first half of 1996 with
the major market indices holding comfortably in double digits. Fixed-income
investments, however, did not perform as well with the average bond fund showing
slightly negative performance for the period. This was due to rising interest
rates and lingering inflation fears.

The U.S. economy showed signs of increasing strength during the first half of
the year. The question remains: will growth fall back to the perceived
inflation-free path by itself or will the Federal Reserve have to step in and
enforce moderation? Recent economic statistics, such as the July unemployment
report, point in the direction of some moderation. Also, fierce competition in
all consumer-goods markets make inflationary price increases very difficult. One
way or the other, we expect slower economic growth in the near future.

Financial assets will remain the preferred individual investment option because
they will continue providing security, liquidity, and income and growth.

We appreciate your confidence in the Nationwide Insurance Enterprise and in our
life and annuity products. You have our assurance that your personal
satisfaction with our products and service is our highest priority.



                              /s/ Joseph J. Gasper


                          Joseph J. Gasper, President



                                       3
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                         NATIONWIDE VARIABLE ACCOUNT-3

          STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY
  
                                 JUNE 30, 1996
                                  (UNAUDITED)

<TABLE>
<S>                                                                              <C>         
ASSETS:
   Investments at market value:

      Van Kampen American Capital LIT - Asset Allocation Fund
         3,002,631 shares (cost $34,744,287) ..................................  $ 36,001,549

      Van Kampen American Capital LIT - Domestic Income Fund
         1,501,669 shares (cost $11,771,251) ..................................    12,223,586

      Van Kampen American Capital LIT - Emerging Growth Fund
         212,814 shares (cost $2,711,984) .....................................     2,913,427

      Van Kampen American Capital LIT - Enterprise Fund
         2,210,224 shares (cost $31,557,770) ..................................    35,429,892

      Van Kampen American Capital LIT - Global Equity Fund
         22,314 shares (cost $236,344) ........................................       257,060

      Van Kampen American Capital LIT - Government Fund
         857,384 shares (cost $7,537,019) .....................................     7,347,778

      Van Kampen American Capital LIT - Money Market Fund
         7,275,625 shares (cost $7,275,625) ...................................     7,275,625

      Van Kampen American Capital LIT - Real Estate Securities Fund
         5,261 shares (cost $54,726) ..........................................        61,234
                                                                                  -----------     
           Total investments ..................................................   101,510,151

   Accounts receivable ........................................................         1,058
                                                                                  -----------     

           Total assets .......................................................   101,511,209
                                                                                  ===========     
CONTRACT OWNERS' EQUITY .......................................................  $101,511,209
                                                                                  ===========     
</TABLE>

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<TABLE>
<CAPTION>
Contract owners' equity represented by:                  UNITS   UNIT VALUE               
                                                         -----   ----------
   Contracts in accumulation phase:
<S>                                                    <C>       <C>          <C>         
      Van Kampen American Capital LIT -
      Asset Allocation Fund:
         Tax qualified ...........................     563,873   $22.206141   $ 12,521,443
         Non-tax qualified .......................   1,056,283    22.206141     23,455,969

      Van Kampen American Capital LIT -
      Domestic Income Fund:
         Tax qualified ...........................     213,330    15.641864      3,336,879
         Non-tax qualified .......................     567,142    15.641864      8,871,158

      Van Kampen American Capital LIT -
      Emerging Growth Fund:
         Tax qualified ...........................      69,796    13.514362        943,248
         Non-tax qualified .......................     145,786    13.514362      1,970,205

      Van Kampen American Capital LIT -
      Enterprise Fund:
         Tax qualified ...........................     409,640    28.911348     11,843,245
         Non-tax qualified .......................     815,337    28.911348     23,572,492

      Van Kampen American Capital LIT -
      Global Equity Fund:
         Tax qualified ...........................       7,151    11.372137         81,322
         Non-tax qualified .......................      15,451    11.372137        175,711

      Van Kampen American Capital LIT -
      Government Fund:
         Tax qualified ...........................     159,206    14.413515      2,294,718
         Non-tax qualified .......................     348,136    14.413515      5,017,863

      Van Kampen American Capital LIT -
      Money Market Fund:
         Tax qualified ...........................     148,716    13.961806      2,076,344
         Non-tax qualified .......................     370,573    13.961806      5,173,868

      Van Kampen American Capital LIT -
      Real Estate Securities Fund:
         Tax qualified ...........................       1,921    11.600253         22,284
         Non-tax qualified .......................       3,355    11.600253         38,919
                                                       -------    ---------
   Reserves for annuity contracts in payout phase:
         Non-tax qualified .......................                                 115,541
                                                                              ------------
                                                                              $101,511,209
                                                                              ============
</TABLE>






See accompanying notes to financial statements.

                                       5
<PAGE>   5


                         NATIONWIDE VARIABLE ACCOUNT-3

        STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                                 1996            1995            1994
                                                           
<S>                                                     <C>                   <C>             <C>    
INVESTMENT ACTIVITY:
   Reinvested capital gains and dividends ...........   $   2,350,377         952,302         746,451
                                                         ------------    ------------     -----------
   Gain (loss) on investments:
      Proceeds from redemptions of mutual fund shares      24,687,009      23,255,744      26,321,109
      Cost of mutual fund shares sold ...............     (24,401,512)    (23,765,214)    (25,481,967)
                                                         ------------    ------------     -----------
      Realized gain (loss) on investments ...........         285,497        (509,470)        839,142
      Change in unrealized gain (loss) on investments       3,457,357      13,849,017      (6,167,350)
                                                         ------------    ------------     -----------
         Net gain (loss) on investments .............       3,742,854      13,339,547      (5,328,208)
                                                         ------------    ------------     -----------
            Net investment activity .................       6,093,231      14,291,849      (4,581,757)
                                                         ------------    ------------     -----------
EQUITY TRANSACTIONS:
   Purchase payments received from contract owners ..       2,953,009       1,689,821       3,844,735
   Redemptions ......................................      (8,875,651)    (11,442,174)     (5,931,522)
   Annuity benefits .................................          (7,775)         (7,055)         (5,062)
   Adjustments to maintain reserves .................           1,920          (3,553)           (869)
                                                         ------------    ------------     -----------
            Net equity transactions .................      (5,928,497)     (9,762,961)     (2,092,718)
                                                         ------------    ------------     -----------
EXPENSES (NOTE 2):
   Contract charges .................................        (718,664)       (696,926)       (768,310)
   Contingent deferred sales charges ................         (95,916)       (264,767)       (148,835)
                                                         ------------    ------------     -----------
            Total expenses ..........................        (814,580)       (961,693)       (917,145)
                                                         ------------    ------------     -----------

NET CHANGE IN CONTRACT OWNERS' EQUITY ...............        (649,846)      3,567,195      (7,591,620)
CONTRACT OWNERS' EQUITY BEGINNING OF PERIOD .........     102,161,055      96,801,366     111,635,860
                                                         ------------    ------------     -----------
CONTRACT OWNERS' EQUITY END OF PERIOD ...............   $ 101,511,209     100,368,561     104,044,240
                                                         ============    ============     ===========
</TABLE>
















See accompanying notes to financial statements.

                                       6
<PAGE>   6


                         NATIONWIDE VARIABLE ACCOUNT-3

                         NOTES TO FINANCIAL STATEMENTS

                          JUNE 30, 1996, 1995 AND 1994
                                  (UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   (a) Organization and Nature of Operations

      Nationwide Variable Account-3 (the Account) was established pursuant to a
resolution of the Board of Directors of Nationwide Life Insurance Company (the
Company) on October 7, 1987. The Account has been registered as a unit
investment trust under the Investment Company Act of 1940.

      The Company offers tax qualified and non-tax qualified Individual Deferred
Variable Annuity Contracts through the Account. The primary distribution for the
contracts is through the brokerage community; however, other distributors may be
utilized.

   (b) The Contracts

      Only contracts without a front-end sales charge, but with a contingent
deferred sales charge and certain other fees, are offered for purchase. See note
2 for a discussion of contract expenses.

      Contract owners in either the accumulation or the payout phase may invest
in the following funds of the Van Kampen American Capital Life Investment Trust
(Van Kampen American Capital LIT):

         Van Kampen American Capital LIT - Asset Allocation Fund
            (formerly Van Kampen American Capital - Multiple Strategy Fund)
         Van Kampen American Capital LIT - Domestic Income Fund
            (formerly Van Kampen American Capital - Domestic Strategic Income
            Fund)
         Van Kampen American Capital LIT - Emerging Growth Fund
         Van Kampen American Capital LIT - Enterprise Fund
            (formerly Van Kampen American Capital - Common Stock Fund) 
         Van Kampen American Capital LIT - Global Equity Fund 
         Van Kampen American Capital LIT - Government Fund 
         Van Kampen American Capital LIT - Money Market Fund
         Van Kampen American Capital LIT - Real Estate Securities Fund

      At June 30, 1996, contract owners have invested in all of the above funds.
The contract owners' equity is affected by the investment results of each fund,
equity transactions by contract owners and certain contract expenses (see note
2). The accompanying financial statements include only contract owners' purchase
payments pertaining to the variable portions of their contracts and exclude any
purchase payments for fixed dollar benefits, the latter being included in the
accounts of the Company.

   (c) Security Valuation, Transactions and Related Investment Income

      The market value of the underlying mutual funds is based on the closing
net asset value per share at June 30, 1996. The cost of investments sold is
determined on a specific identification basis. Investment transactions are
accounted for on the trade date (date the order to buy or sell is executed) and
dividend income is recorded on the ex-dividend date.

   (d) Federal Income Taxes

      Operations of the Account form a part of, and are taxed with, operations
of the Company which is taxed as a life insurance company under the Internal
Revenue Code.

      The Company does not provide for income taxes within the Account. Taxes
are the responsibility of the contract owner upon termination or withdrawal.


                                       7
<PAGE>   7


   (e) Use of Estimates in the Preparation of Financial Statements

      The preparation of financial statements in conformity with generally
accepted accounting principles may require management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities, if any, at the date of the
financial statements and the reported amounts of revenues and expenses during
the reporting period. Actual results could differ from those estimates. 

(2) EXPENSES

      The Company does not deduct a sales charge from purchase payments received
from the contract owners. However, if any part of the contract value of such
contracts is surrendered, the Company will, with certain exceptions, deduct from
the contract owner's contract value a contingent deferred sales charge, not to
exceed 6% (3% after 36 months) of the lesser of the total of all purchase
payments made within 72 months prior to the date of the request for surrender,
or the amount surrendered. (For contracts issued in the State of New York, the
contingent deferred sales charge will not exceed 7% of purchase payments, such
charge declining 1% per year, to 0%, after the purchase payment has been held in
the contract for seven years.) No sales charges are deducted on redemptions used
to purchase units in the fixed investment options of the Company.

      The following administrative charges are deducted by the Company: (a) an
annual contract maintenance charge of $35 ($30 for contracts issued in the State
of New York) which is satisfied by surrendering units; and (b) a mortality risk
charge, an expense risk charge and an administration charge assessed through the
daily unit value calculation equal to an annual rate of 0.80%, 0.45% and 0.05%,
respectively. 

(3) SCHEDULE I

      Schedule I presents the components of the change in the unit values, which
are the basis for contract owners' equity. This schedule is presented in the
following format:

            -  Beginning unit value - Jan. 1

            -  Reinvested capital gains and dividends
               (This amount reflects the increase in the unit value due to
               capital gains and dividend distributions from the underlying
               mutual funds.)

            -  Unrealized gain (loss)
               (This amount reflects the increase (decrease) in the unit value
               resulting from the market appreciation (depreciation) of the
               underlying mutual funds.)

            -  Contract charges
               (This amount reflects the decrease in the unit value due to the
               mortality risk charge, expense risk charge and administration
               charge discussed in note 2.)

            - Ending unit value - June 30 

            - Percentage increase (decrease) in unit value.

      For contracts in the payout phase, an assumed investment return of 3.5%,
used in the calculation of the annuity benefit payment amount, results in a
corresponding reduction in the components of the unit values as shown in
Schedule I.

                                       8
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                                                                      SCHEDULE I
                         NATIONWIDE VARIABLE ACCOUNT-3
                      TAX QUALIFIED AND NON-TAX QUALIFIED

                       SCHEDULES OF CHANGES IN UNIT VALUE

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
          (UNDERLYING MUTUAL FUNDS OF VAN KAMPEN AMERICAN CAPITAL LIT)
                                  (UNAUDITED)


<TABLE>
<CAPTION>
                                        ASSET           DOMESTIC         EMERGING                            GLOBAL  
                                     ALLOCATION          INCOME           GROWTH          ENTERPRISE         EQUITY  
                                        FUND              FUND             FUND              FUND             FUND   
<S>                                <C>                <C>               <C>              <C>               <C>       
1996
   Beginning unit value - Jan. 1   $21.272421         15.854864         11.635151        25.778191         10.244062 
- ---------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .431719           .024061           .000000          .937529           .000000 
- ---------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)             .643148          (.135898)         1.960172         2.375965          1.198321 
- ---------------------------------------------------------------------------------------------------------------------
   Contract charges                  (.141147)         (.101163)         (.080961)        (.180337)         (.070246)
- ---------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $22.206141         15.641864         13.514362        28.911348         11.372137 
- ---------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                         4%              (1)%               16%              12%               11%
=====================================================================================================================

1995
   Beginning unit value - Jan. 1   $16.406732         13.235145                 **       19.065611                 **
- ---------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .020462           .013461                            .245406                   
- ---------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            2.850082          1.777828                           3.610635                   
- ---------------------------------------------------------------------------------------------------------------------
   Contract charges                  (.116000)         (.091851)                          (.136952)                  
- ---------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $19.161276         14.934583                          22.784700                   
- ---------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                        17%               13%                                20%                  
=====================================================================================================================

1994
   Beginning unit value - Jan. 1   $17.253369         14.016253                 **       19.993094                 **
- ---------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .014574           .012212                            .106004                    
- ---------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            (.916871)         (.683550)                          (.982335)                   
- ---------------------------------------------------------------------------------------------------------------------
   Contract charges                  (.110036)         (.088916)                          (.128824)                   
- ---------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $16.241036         13.255999                          18.987939                    
- ---------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                       (6)%              (5)%                               (5)%                   
=====================================================================================================================


<CAPTION>
                                                         MONEY      REAL ESTATE
                                     GOVERNMENT         MARKET      SECURITIES
                                        FUND             FUND          FUND
<S>                                 <C>               <C>           <C>       
1996
   Beginning unit value - Jan. 1    14.827943         13.724323     10.765351 
- -------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .480351           .327029       .007993 
- -------------------------------------------------------------------------------
   Unrealized gain (loss)            (.800983)          .000000       .898434 
- -------------------------------------------------------------------------------
   Contract charges                  (.093796)         (.089546)     (.071525)
- -------------------------------------------------------------------------------
   Ending unit value - June 30      14.413515         13.961806     11.600253 
- -------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                       (3)%                2%           8% 
===============================================================================

1995
   Beginning unit value - Jan. 1    12.821877         13.183559            ** 
- -------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .470142           .359349 
- -------------------------------------------------------------------------------
   Unrealized gain (loss)             .828947           .000000 
- -------------------------------------------------------------------------------
   Contract charges                  (.088697)         (.086878)
- -------------------------------------------------------------------------------
   Ending unit value - June 30      14.032269         13.456030 
- -------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                         9%                2%
===============================================================================

1994
   Beginning unit value - Jan. 1    13.620968         12.879003            ** 
- -------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .401054           .193155 
- -------------------------------------------------------------------------------
   Unrealized gain (loss)           (1.128428)          .000000 
- -------------------------------------------------------------------------------
   Contract charges                  (.085342)         (.083870)
- -------------------------------------------------------------------------------
   Ending unit value - June 30      12.808252         12.988288 
- -------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                       (6)%                1%
===============================================================================

<FN>
  *  An annualized rate of return cannot be determined as it is the change for a
     six month period and contract charges do not include the annual contract
     maintenance charge discussed in note 2.
 **  This investment option was not being utilized or was not available.
</TABLE>

See note 3.

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