PC ETCETERA INC
DEF 14A, 1997-07-03
EDUCATIONAL SERVICES
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                                  SCHEDULE 14A

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant [x]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]Preliminary Proxy Statement

[ ]Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
   14a-6(e)(2))

[x]Definitive Proxy Statement 

[ ]Definitive  Additional Materials 

[ ]Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                                PC ETCETERA, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]     No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

          (1)  Title of each class of securities to which transaction applies:

                        Common Stock, par value $.01 per share

          (2)  Aggregate  number of  securities  to which  transaction  applies:
               21,584,120 Shares of common Stock on a fully diluted basis.

          (3)  Per unit price or other underlying value of transaction  computed
               pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
               the filing is calculated and state how it was determined):

          (4)  Proposed maximum aggregate value of transaction:

          (5)  Total fee paid:

[ ]     Fee paid previously with preliminary materials.

[ ]     Check box if any part of the fee is offset as  provided  by  Exchange
        Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
        fee was paid  previously.  Identify the previous filing by registration
        statement number, or the Form or Schedule and the date of its filing.

(1)     Amount Previously Paid:
         . . . . . . . . . . . .
(2)     Form, Schedule or Registration Statement No.:
         . . . . . . . . . . . .
(3)     Filing Party:
         . . . . . . . . . . . .
(4)     Date Filed:
         . . . . . . . . . . . .



<PAGE>





                                                                   

                                PC ETCETERA, INC.
                               462 Seventh Avenue
                            New York, New York 10018
                            Telephone: (212) 736-5870



                                                                    July 7, 1997


To Our Stockholders:

     On behalf of the Board of Directors,  I cordially  invite you to attend the
1997 Annual Meeting of the  Stockholders of PC Etcetera,  Inc. (the  "Company").
The Annual Meeting will be held at 10:00 a.m., local time, on Monday,  August 4,
1997, at the Company's  principal offices at 462 Seventh Avenue,  4th Floor, New
York, New York. We hope that you will be able to attend the meeting.

     The matters  expected to be acted upon at the meeting are  described in the
attached  Notice of Annual  Meeting  and Proxy  Statement.  During the  meeting,
stockholders  who are present at the meeting  will have the  opportunity  to ask
questions.

     It is  important  that your  views be  represented  at the  Annual  Meeting
whether or not you are able to be present.  Please  complete,  sign and date the
enclosed proxy card and promptly  return it to us in the postpaid  envelope also
enclosed.


                                            Sincerely,


                                            /s/Roy Machnes
                                            Roy Machnes
                                            Chairman and Chief Executive Officer







<PAGE>






                                PC ETCETERA, INC.
- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                 August 4, 1997
- --------------------------------------------------------------------------------

New York, New York
                                                                    July 7, 1997

     The  Annual  Meeting  of  Stockholders  of PC  Etcetera,  Inc.,  a Delaware
corporation (the "Company"),  will be held at the Company's principal offices at
462 Seventh Avenue Floor, New York, New York, on Monday, August 4, 1997 at 10:00
a.m., local time, for the following purposes:

     1.   The election of six persons to serve as directors of the Company until
          the next annual meeting of stockholders and until their successors are
          duly elected.

     2.   A proposal to amend the  Company's  Certificate  of  Incorporation  to
          change the name of the Company to Mentortech Inc.

     3.   A proposal to amend the  Company's  Certificate  of  Incorporation  to
          increase  the  number of  authorized  shares of  capital  stock of the
          Company from 20,000,000 to 45,000,000  comprised of 40,000,000  shares
          of common stock of the Company,  par value $.01 per share (the "Common
          Stock"),  and 5,000,000 shares of preferred stock of the Company,  par
          value of $.001 per share ( the "Preferred Stock").

     4.   A proposal to authorize the  conversion,  at the option of the holder,
          of each of the 658,412  outstanding  shares of the Company's  Series C
          Preferred Stock into ten shares of Common Stock.

     5.   A proposal to ratify the Company's 1997 Stock Option Plan.

     6.   A  proposal  to  ratify  the  appointment  of  Ernst  &  Young  LLP as
          independent auditors of the Company's 1997 financial statements.

     7.   Such other business as may properly come before the Annual Meeting and
          any adjournments or postponements thereof.

         Only  those  holders of record of Common  Stock and Series C  Preferred
Stock as of the close of  business  on July 2, 1997,  will be entitled to notice
of, and to vote at, the Annual  Meeting and any  adjournments  or  postponements
thereof.  A list  of  stockholders  entitled  to  vote  will  be  available  for
inspection by interested stockholders at the offices of the Company,  commencing
on Thursday, July 3, 1997, and will be available at the Annual Meeting.


                                             By order of the Board of Directors,

                                                /s/Terry I. Steinberg
                                                Terry I. Steinberg
                                                  Secretary







<PAGE>





     YOUR VOTE IS  IMPORTANT  WHETHER  OR NOT YOU  EXPECT TO ATTEND  THE  ANNUAL
MEETING.  PLEASE  COMPLETE,  SIGN AND DATE THE ENCLOSED PROXY CARD AND RETURN IT
PROMPTLY IN THE ENVELOPE PROVIDED FOR THAT PURPOSE.



                                      -ii-

<PAGE>







- --------------------------------------------------------------------------------
                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                                 August 4, 1997
- --------------------------------------------------------------------------------

     This Proxy Statement is being furnished to the stockholders of PC Etcetera,
Inc., a Delaware  corporation  (the  "Company"),  in connection  with the Annual
Meeting of Stockholders  (the "Annual  Meeting") to be held at 10:00 a.m., local
time,  on Monday,  August 4, 1997,  at the  Company's  principal  offices at 462
Seventh Avenue,  4th Floor, New York, New York, and at any adjournment  thereof.
The Company's Board of Directors is soliciting proxies to be voted at the Annual
Meeting.

     This Proxy Statement and attached  Notice of Annual  Meeting,  the enclosed
proxy card and the Company's 1996 Annual Report to Stockholders  are expected to
be sent to stockholders beginning on July 7, 1997.

Proxy Procedure

     Only  stockholders  of record at the close of business on July 2, 1997 (the
"Record Date"), are entitled to notice of, and to vote in person or by proxy at,
the Annual Meeting.

     When a proxy  card is  returned  properly  signed  and  dated,  the  shares
represented  thereby will be voted in accordance with the instructions marked in
the boxes on the  proxy  card.  Stockholders  are urged to mark the boxes on the
enclosed  proxy  card  to  indicate  how  their  shares  are to be  voted.  If a
stockholder  returns a signed and dated  proxy card but does not mark the boxes,
the shares  represented  by that proxy  card will be voted for the  election  as
directors of the nominees herein and for each of the other proposals herein. The
Board of Directors is currently unaware of any other matters to be presented for
action at the Annual Meeting,  but the proxy card gives the individuals named as
proxies  discretionary  authority to vote the shares represented  thereby on any
such other matter that is properly presented for action at the Annual Meeting. A
stockholder  may revoke his or her proxy at any time  before it is voted by: (i)
giving  notice in writing to the  Secretary  of the Company;  (ii)  submitting a
proxy card bearing a later date; or (iii)  appearing in person and voting at the
Annual Meeting.  If a stockholder attends the Annual Meeting, he or she may vote
by ballot.

Cost of Solicitation

     The cost of  soliciting  proxies in the enclosed  form will be borne by the
Company.  Proxies may be solicited  by  telephone  or other means by  directors,
officers  or  regular  employees  of the  Company,  who  will  not be  specially
compensated  therefor.  The Company will  reimburse  brokerage  houses and other
custodians,  nominees and  fiduciaries for their expenses in accordance with the
regulations of the Securities and Exchange Commission  concerning the forwarding
of proxies and proxy material to the beneficial owners of stock.

Stockholder Proposals

     Stockholders of the Company may submit proposals for possible  inclusion in
the proxy material for the 1998 Annual Meetings of Stockholders.  Such proposals
must meet the stockholder  eligibility and other  requirements of the Securities
and  Exchange  Commission.  In  order  to be  considered  for  inclusion  in the
Company's 1998 proxy  material,  a  stockholder's  proposal must be received not
later than March 9, 1998 at the Company's headquarters,  462 Seventh Avenue, New
York, New York, 10018, Attention: Secretary.

Quorum and Voting





<PAGE>






     The outstanding voting stock of the Company as of the Record Date consisted
of  15,000,000  shares of Common  Stock,  par value $.01 per share (the  "Common
Stock"),  and 658,412  shares of Series C Preferred  Stock,  par value $.001 per
share (the  "Series C Preferred  Stock").  In general,  the Common Stock and the
Series C Preferred Stock vote together on all matters submitted to a vote of the
Company's  stockholders.  Except as noted  below,  each share of Common Stock is
entitled to one vote, and each share of Series C Preferred  Stock is entitled to
ten votes,  upon each matter to come before the Annual Meeting.  Thus, a maximum
of 21,584,120 votes may be cast on most proposals at the Annual Meeting.

     The presence at the Annual  Meeting,  in person or by proxy, of the holders
of Common Stock and Series C Preferred  Stock entitled to cast a majority of the
maximum number of votes which may be cast at the Annual Meeting will  constitute
a quorum for the transaction of any business.

     Directors  of the Company  will be elected by a plurality  of the  combined
votes of the shares of Common  Stock and  Series C  Preferred  Stock  present in
person or represented by proxy at the Annual Meeting, i.e., each share of Common
Stock  entitles  the holder to cast one vote for each of six  persons,  and each
share of Series C Preferred Stock entitles the holder to cast ten votes for each
of six  persons,  and the persons  who  receive the six highest  totals of votes
(whether or not a majority) will be elected. Thus, stockholders who do not vote,
or who withhold their vote from one or more nominees named herein and who do not
vote for another person,  will not affect the outcome of the election,  provided
that a quorum is present at the Annual Meeting.

     Proposals 2 and 3 herein require the affirmative  vote of a majority of the
combined votes  represented by all shares of Common Stock and Series C Preferred
Stock  outstanding  on the Record  Date.  In  addition,  Proposal 3 requires the
affirmative vote of a majority of the shares of Common Stock  outstanding on the
Record Date, voting as a separate class.  Thus,  stockholders who do not vote or
who vote to abstain on Proposals 2 and 3 will in effect be voting  against those
proposals.

     Proposal 4 herein requires the affirmative vote of a majority of the shares
of Common Stock present in person or represented by proxy at the Annual Meeting,
and Proposal 5 and 6 herein  require the  affirmative  vote of a majority of the
combined votes  represented by all shares of Common Stock and Series C Preferred
Stock present in person or  represented  by proxy at the Annual  Meeting.  Thus,
stockholders  who are not present,  in person or by proxy, at the Annual Meeting
will not affect the  outcome of the votes on those  proposals,  provided  that a
quorum is present at the Annual Meeting;  however, a stockholder who is present,
in person or by proxy, at the Annual Meeting,  and who does not vote or votes to
abstain on Proposals 5 and 6 will in effect be voting against those proposals.

     A broker who is the  record  owner of shares of Common  Stock  beneficially
owned by a customer will have discretionary authority to vote such shares in the
election for  directors  and on Proposals 1, 2, 3 and 6 herein if the broker has
not received  voting  instructions  from the  beneficial  owner by the tenth day
before  the  Annual  Meeting,  provided  that  this  Proxy  Statement  has  been
transmitted to the beneficial  owner at least 15 days before the Annual Meeting.
A broker who is the record owner of shares of Common Stock beneficially owned by
a customer  will not have  discretionary  authority  to vote such  shares for or
against  Proposals 4 and 5 in the absence of  instructions  from the  beneficial
owner.  Votes which are not cast for this reason ("broker  non-votes")  will not
affect the outcome of the votes on Proposals 5 and 6,  provided that a quorum is
present at the Annual Meeting.

     As previously reported, effective February 13, 1997, a change of control of
the Company occurred,  pursuant to a Stock Purchase  Agreement dated February 6,
1997 (the "Stock Purchase



                                       -2-

<PAGE>





Agreement"),  between  the  Company  and  Mashov  Computers  Marketing  Ltd.,  a
corporation  incorporated  under  the  laws  of the  State  of  Israel  ("Mashov
Marketing"). Pursuant to the Stock Purchase Agreement, Mashov Marketing acquired
8,438,924  shares of Common Stock and 658,412 shares of Series C Preferred Stock
as  consideration  for the Company's  acquisition from Mashov Marketing of Sivan
Computers  Training  Center (1994)  ("Sivan") and Mashov Computer Based Training
(C.B.T.) Ltd. ("Mashov CBT"), both corporations  incorporated  under the laws of
the  State of  Israel.  As a result  of the  foregoing  and  other  transactions
provided for in the Stock Purchase Agreement, Mashov owns approximately 55.3% of
the outstanding  Common Stock, all of the outstanding  Series C Preferred Stock,
and approximately 69% of the Company's equity and stockholder  voting power on a
fully diluted basis.

     Management of the Company has been advised that Mashov Marketing  presently
intends to vote its shares of Common Stock and Series C Preferred Stock in favor
of the  election as  directors  of the six  nominees  herein and in favor of the
other proposals  herein,  thereby assuring the election of such nominees and the
passage of such proposals.

     Stockholders  of the Company are not entitled to any statutory  dissenters'
or appraisal rights with respect to any of the proposals herein.

Security Ownership of Principal Beneficial Owners and Management

     The following  table sets forth certain  information  as of the Record Date
regarding  each person known by the Company to  beneficially  own more than five
percent of any class of the Company's voting securities:

<TABLE>
<CAPTION>
                                                      Amount of shares
Title of    Name and address                       and nature of beneficial           Percent of
  class     of beneficial owner                         ownership(1)                   class (2)
  -----     -------------------                         ------------                   ---------
<S>         <S>                                         <C>                             <C>       
Series C    Mashov Computers Marketing Ltd.(4)            658,412                       100.0%
Preferred   5 HaPlada Street
Stock (3)   Or-Yehuda, Israel 60218

Common      Mashov Computers Marketing Ltd.(4)          8,308,924(5)                     55.3%
Stock
            Elron Electronic Industries Ltd.            1,490,405(6)                      9.9%
            Advanced Technology Center
            P.O. Box 1573
            Haifa, Israel 31015

            Rho Management Trust I                      1,166,671(7)                      7.8%
            c/o Rho Management Co., Inc.
            767 Fifth Avenue
            New York, New York

            Dr. Meir Barel                                871,304(8)                      5.8%
            SVM STAR Ventures
            Management Ltd.
            Herzelia Pitauch, Israel 46733


</TABLE>



                                       -3-

<PAGE>



<TABLE>
<CAPTION>
                                                      Amount of shares
Title of    Name and address                       and nature of beneficial           Percent of
  class     of beneficial owner                         ownership(1)                   class (2)
  -----     -------------------                         ------------                   ---------
<S>         <S>                                         <C>                               <C>       
            Gilbert H. Steinberg                        1,448,123(9)                      9.6%
            Six Nevada Drive
            Lake Success, New York

            Terry I. Steinberg                          1,448,123(9)                      9.6%
            462 Seventh Avenue
            New York, New York

            Joseph Sabrin                               1,448,123(9)                      9.6%
            333 East 34th Street
            New York, New York

</TABLE>


(1)  Except as otherwise  disclosed in the footnotes below, the shares listed in
     this  column  for a person  named in this table are  directly  held by such
     person, with sole voting and dispositive power.

(2)  Percentages  of  Common  Stock in this  column  do not give  effect  to the
     conversion of the Series C Preferred Stock into Common Stock.  See Proposal
     4 herein.

(3)  Each share of Series C  Preferred  Stock is  convertible  into 10 shares of
     Common  Stock (see  Proposal 4) and in general  entitles the holders to ten
     votes in all matters required to be or otherwise submitted to a vote of the
     holders of the Common Stock.

(4)  Mashov  Marketing  is a 79%  owned  subsidiary  of  Mashov  Computers  Ltd.
     ("Mashov  Computers"),  a publicly held company incorporated under the laws
     of the State of Israel.  David  Assia and Jack  Dunietz  are  directors  of
     Mashov  Marketing and Mashov Computers and own  approximately  20% and 10%,
     respectively,  of the shares of Mashov Computers. Mr. Assia is the Chairman
     and Mr. Dunietz is the Chief Executive Officer of Mashov Computers.

(5)  Does not include  6,584,120 shares of Common Stock issuable upon conversion
     of the Series C Preferred Stock. See Proposal 4.

(6)  Includes  130,000 shares of Common Stock  transferred  to Elron  Electronic
     Industries  Ltd.  by  Mashov  Marketing  upon the  execution  of the  Stock
     Purchase Agreement.

(7)  Rho Management Partners L.P. ("Rho Management  Partners") may be deemed the
     beneficial  owner of these shares  registered in the name of Rho Management
     Trust I (formerly  known as  Gibraltar  Trust),  pursuant to an  investment
     advisory agreement that confers sole voting and dispositive power over such
     shares to Rho Management Partners.

(8)  These shares are held of record by the Star Group.  Pursuant to information
     available  to the  Company,  the Star  Group  includes:  SVE STAR  Ventures
     Enterprises No. II GbR (112,610 shares),  SVE STAR Ventures Enterprises No.
     III (297,422 shares), SVE STAR Ventures



                                       -4-

<PAGE>





     Enterprises No. IIIA GbR (25,260 shares),  Justy Ltd.  (261,392 shares) and
     Yozma Venture Capital Ltd. (174,260 shares). Dr. Meir Barel has sole voting
     and dispositive power with respect to the shares  beneficially owned by the
     members of the Star Group.

(9)  Includes shares  beneficially  owned by Terry I. Steinberg (305,458 shares,
     including 20,000 issuable upon exercise of options), Joseph Sabrin (305,458
     shares,  including 20,000 issuable upon exercise of options) and Gilbert H.
     Steinberg (807,207 shares) pursuant to a voting trust agreement expiring in
     December  1997,  wherein Terry I.  Steinberg,  Gilbert H. Steinberg and Mr.
     Sabrin  exercise  joint  voting  power  as  co-trustees.  Each of  Terry I.
     Steinberg,  Gilbert H.  Steinberg and Mr.  Sabrin  retain sole  dispositive
     control over their respective shares.

     The following  table sets forth certain  information  as of the Record Date
regarding the beneficial ownership of the Company's equity securities by each of
its executive  officers and directors,  and by the Company's  executive officers
and directors as a group:


<TABLE>
<CAPTION>
                                                           Amount of shares
                                                             and nature of
                                                              beneficial                   Percent of
Title of class               Name (1)                         ownership(1)                  class(2)
- --------------               --------                         ------------                  --------
<S>                          <S>                             <C>                              <C>
Series C Preferred           All executive officers              --                           --
Stock                        and directors as a
                             group (6 persons)

Common Stock                 David Assia                         --                           --
                             Jack Dunietz                        --                           --
                             Martin F. Kahn                   40,000(3)                       0.3%
                             Roy Machnes                     108,334(3)                       0.7%
                             Elan Penn                        66,667(3)                       0.4%
                             Terry I. Steinberg              405,458(4)                       2.6%
                             All executive officers          620,459(5)                       4.1%
                             and directors as a
                             group (6 persons)

- -------------------
</TABLE>
(1)  Messrs.  Assia,  Dunietz,  Machnes  and Penn are each  directors  of Mashov
     Marketing and Mashov  Computers.  See footnote (4) in the  preceding  table
     above.

(2)  Percentages  in this  column do not give  effect to the  conversion  of the
     Series C Preferred Stock into Common Stock. See Proposal 4 herein.

(3)  Comprised of shares  issuable  upon the exercise of stock options which are
     currently  exercisable or which,  subject to the ratification of Proposal 5
     herein, will first become exercisable within 60 days of the Record Date.



                                       -5-

<PAGE>


(4)  Includes  100,000 shares  issuable upon the exercise of stock options which
     are currently exercisable or which, subject to the ratification of Proposal
     5 herein, will first become exercisable within 60 days of the Record Date.

(5)  Includes  315,001 shares  issuable upon the exercise of stock options which
     are currently exercisable or which, subject to the ratification of Proposal
     5 herein, will first become exercisable within 60 days of the Record Date.

                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

     Six  directors  are to be elected at the Annual  Meeting to serve until the
next Annual Meeting and the due election and  qualification of their successors.
The proxies will be voted,  unless otherwise  specified therein, in favor of the
election as directors of David Assia, Jack Dunietz, Martin F. Kahn, Roy Machnes,
Elan Penn and Terry I. Steinberg.

     Each of them is currently a director,  with a term  expiring as of the date
of this Annual Meeting.  Roy Machnes,  Elan Penn,  David Assia, and Jack Dunietz
were  appointed  Directors in February 1997 in connection  with the execution of
the  Stock  Purchase  Agreement.  Terry I.  Steinberg  and  Martin  F. Kahn were
directors prior to the execution of the Stock Purchase Agreement.  Should any of
these nominees not be available for election, all properly executed and returned
proxies  will be voted  for a  substitute  nominee  designated  by the  Board of
Directors.  It is not  expected  that any of the nominees  will be  unavailable.
Proxies cannot be voted for more than six persons.

     The Board  recommends a vote FOR the election of the six director  nominees
herein.

     David  Assia.  Mr.  Assia has served as a  director  of the  Company  since
February 1997. He is a co-founder  with Mr. Dunietz of Mashov  Computers and has
been its Chairman  since 1989. Mr. Assia has been Managing  Director,  since its
inception in 1983, of Magic Software Enterprises Ltd. ("Magic"), a developer and
provider  of  network   software   products  and   services  for   departmental,
client/server and Internet/Intranet  applications,  and has been Chief Executive
Officer and Chairman of Magic since 1986. He also serves as a director of Mashov
Marketing  and Aladdin  Knowledge  Systems  Ltd.  Mr.  Assia holds a B.A. and an
M.B.A. from the Tel-Aviv University.

     Jack  Dunietz.  Mr.  Dunietz has served as a director of the Company  since
February 1997. He is a co-founder with Mr. Assia of Mashov Computers of which he
has been the Chief  Executive  Officer since 1987.  Mr. Dunietz also serves as a
director of Mashov  Marketing,  Magic Software and Paradigm  Geophysical  Ltd. &
Data  Automation  Ltd. Mr.  Dunietz holds a B.Sc.  in Computer  Science from the
Technion Israel Institute of Technology.

     Martin F. Kahn.  Mr. Kahn has served as a director of the Company since May
1995 and was Chairman of the Board of the Company  from May 1995 until  February
1997. He has served since 1989 as Chairman of Ovid Technologies,  Inc. (formerly
CDP Technologies, Inc.), a leading producer of medical, scientific and technical
CD-ROM and network  products;  since  September  1993 as  Chairman of  OneSource
Information  Services (formerly Lotus One Source),  which develops and markets a
comprehensive  set of integrated  business  information  and software  products;
since 1991 as a Director of Vista Information Solutions, Inc. (formerly DataMap,
Inc., a successor through merger to Vista Environmental Information, Inc.) which
supplies  site-specific  risk  information  about real estate for the insurance,
banking, and environmental  engineering markets; since April 1995 as Chairman of
Shoppers  Express,  Inc., which offers home grocery shopping through dial-up and
on-line  services;  and since 1996 as Managing  Director of Cadence  Information
Associates L.L.C. (and its  predecessor),  a consulting and management  services
firm.  Mr. Kahn holds a Bachelors  Degree in  Administrative  Sciences from Yale
College and an M.B.A. from Harvard Business School.


                                       -6-

<PAGE>






     Roy Machnes.  Mr. Machnes has served as the Company's Chairman of the Board
and Chief  Executive  Officer and a director since February 1997.  Since January
1994, he has been Chairman and Chief Executive Officer of Mashov Marketing,  and
prior thereto,  from January 1988, he served as Vice  President  Sales of Mashov
Computers.  Mr. Machnes is also a director of Mashov Computers.  He holds a B.A.
from the University of California at Berkeley.

     Elan Penn. Mr. Penn has served as the Company's Chief Financial Officer and
a director since February 1997. He also serves as the Chief Financial Officer of
Mashov  Computers and Mashov  Marketing.  Mr. Penn joined  Mashov  Computers and
Magic as their Vice  President of Finance and  Administration  in June 1992.  In
February 1997, he resigned his position at Magic to assume the position of Chief
Financial Officer of the Company. From January 1991 until May 1992, Mr. Penn was
employed  by  Solgood  Representatives  Ltd.,  an  electronics  equipment  sales
representative  firm, where he acted in an executive capacity.  Prior to January
1991,  he was Vice  President of Finance of Mashov  Computers.  Mr. Penn holds a
B.A.  in  Economics  from the Hebrew  University  of  Jerusalem  and a Ph.D.  in
Management Science from the University of London.

     Terry I.  Steinberg.  Mr.  Steinberg has served as the Company's  Executive
Vice  President,  responsible  for North  American  Sales and  Marketing,  and a
director  since  February  1997.  Prior to thereto,  he was  President and Chief
Executive  Officer and a director of the Company since its inception in 1985 and
its Treasurer from August 1991. He currently serves as Secretary.  For more than
five years prior to the  Company's  inception,  he was the  Director of Decision
Support for Paramount Pictures Corporation, with responsibility for all end-user
computing.  Mr. Steinberg holds a Bachelor's  Degree in Applied  Mathematics and
Computer Science and an M.B.A., both from McGill University.

Board of Directors

     The business and affairs of the Company are managed  under the direction of
the Board of Directors,  composed currently of three non-employee  directors and
three  employee  directors.  The  Board of  Directors  establishes  the  overall
policies  and  standards  for  the  Company  and  reviews  the   performance  of
management.

     In 1996, the Board of Directors held 4 meetings,  all of which were held by
conference  telephone.  Each director was present for all of the meetings of the
Board.

     The Board of  Directors  currently  has no standing  audit,  nominating  or
compensation committee.

Directors' Compensation

     Directors,  whether or not they are also employees of the Company,  are not
paid any fees or other  remuneration  for  service  on the  Board.  The  Company
reimburses all of its directors for their out-of-pocket expenses incurred in the
performance of their duties as directors of the Company.




                                       -7-

<PAGE>





Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a)  of the  Securities  Exchange  Act of  1934  and  the  rules
thereunder require the Company's directors and executive  officers,  and persons
who  beneficially  own  more  than 10% of the  Common  Stock,  to file  with the
Securities and Exchange  Commission  initial reports of ownership and reports of
changes in ownership of any equity  securities of the Company.  To the Company's
knowledge,  based solely on review of the copies of such reports furnished to it
and representations that no other reports were required,  all persons subject to
these reporting requirements filed the required reports on a timely basis during
1996.

Executive Compensation

     The following  table sets forth  information  concerning  the  compensation
during the last three fiscal years of the Company's chief executive  officer and
its only other  executive  officer  who  served as such in 1996 and whose  total
salary  during any of the three prior  fiscal  years was  $100,000 or more.  The
Company did not pay any  bonuses or make any  restricted  stock  grants in 1994,
1995 or 1996 and the  Company  has a 401(k)  plan  for its  executives  which is
available to all Company  employees.  The current value of all  perquisites  and
other personal benefits furnished in each of such years to each of the executive
officers named below was less than 10% of such officer's salary for such year.




                           Summary Compensation Table

                                               Annual Compensation -
Name and principal position            Year           Salary ($)
- ---------------------------            ----           ----------

Terry I. Steinberg                     1996           90,000
President and Chief                    1995           99,360
  Executive Officer (1)                1994          131,750

Joseph Sabrin                          1996            --(2)
Executive Vice President (3)           1995          103,680
                                       1994          110,400
- ------------
(1)  Effective  February 13, 1997,  Mr.  Steinberg was appointed  Executive Vice
     President.
(2)  Less than $100,000.
(3)  Effective May 1997,  Mr. Sabrin  resigned from the Company.  Mr. Sabrin was
     granted severance of $30,000, equal to three months' salary.

Employment Contracts

     Pursuant to the Stock Purchase  Agreement and effective  February 13, 1997,
the Company entered into employment contracts with each of Roy Machnes, Terry I.
Steinberg  and Elan Penn,  providing  for their  employment  as Chief  Executive
Officer, Executive Vice President and Chief Financial Officer,  respectively, of
the Company. Pursuant to such contracts, effective as of June



                                       -8-

<PAGE>





1997, and subject to the  ratification  of Proposal 5 herein,  Messrs.  Machnes,
Steinberg and Penn were granted  incentive  stock  options to purchase  325,000,
240,000 and 200,000  shares of Common  Stock,  respectively,  which options vest
over a three-year  period  commencing in August 1997. The exercise price of such
stock options is $0.584 per share. See Proposal 5 herein.

     The base salaries of Messrs.  Machnes and Steinberg are each $155,000.  Mr.
Penn's  salary is paid at a rate of  $10,000  per month,  adjusted  monthly in a
percentage amount equal to the increase in the Consumer Price Index as published
by the Israeli Bureau of Labor Statistics.

     Mr. Machnes's employment agreement provides that the Company will reimburse
certain of Mr.  Machnes's  relocation  and living  expenses.  Specifically,  the
Company must reimburse Mr. Machnes for the following  expenses:  (1) $20,000 for
expenses  incurred  during the relocation of Mr.  Machnes,  his family and their
possessions;  (2) all expenses  associated  with the education of Mr.  Machnes's
children including private school tuition and associated  expenses (estimated at
$20,000 per annum); (3) rental payments for an apartment in Manhattan, New York,
including  any  associated  real estate  broker's  fees,  less the amount of any
rental payments received from the sublease of Mr. Machnes's home in Israel,  net
of  associated  expenses;  and (4)  any  expenses  incurred  by Mr.  Machnes  in
connection  with a visit by his  family to Israel  once  each  year.  All of the
foregoing expense reimbursements are to be grossed up to account for the payment
of any taxes due if such reimbursement constitutes taxable income to Mr. Machnes
and are to be adjusted  upwards  annually in a  percentage  amount  equal to the
Consumer  Price Index for all urban  consumers  in the New York,  New Jersey and
Connecticut  area as  published  by the Bureau of Labor  Statistics.  Should Mr.
Machnes'  employment  be  terminated  for  any  reason,  Mr.  Machnes  is  to be
reimbursed  for relocation  expenses of no more than $20,000 in connection  with
Mr. Machnes's relocation to Israel.

Stock Options

     The following  table  provides  information  concerning  exercises of stock
options during 1996 by each of the executive officers named above in the Summary
Compensation Table, and the number and value of unexercised options held by each
of them at December 31, 1996. No options were granted to these persons in 1996.

                       Aggregated Option Exercises in Last
                  Fiscal Year and Fiscal Year-End Option Values
<TABLE>
<CAPTION>
                                                              Number of shares
                                                                 underlying                  Value of unexercised
                                                           unexercised options at            in-the-money options
                                    Shares                       FY-end (#)                    at FY-end ($)(1)
                                  acquired on                   exercisable/                     exercisable/
Name                              exercise (#)                 unexercisable                     unexercisable
- ----                              ------------                 -------------                     -------------
<S>                                  <C>                          <C>                                <C>
Terry I. Steinberg                   --                           20,000/0                           --/--

Joseph Sabrin                        --                           20,000/0                           --/--
- ----------------
</TABLE>

(1)      Difference  between the aggregate market value of the underlying shares
         (based on the average ($.47) of the bid and the asked prices of a share
         of Common Stock on December 31, 1996) and the aggregate  exercise price
         of such shares.




                                       -9-

<PAGE>





                                   PROPOSAL 2

          PROPOSAL TO AMEND THE CERTIFICATE OF INCORPORATION TO CHANGE
                               THE COMPANY'S NAME

     The Board of Directors has  unanimously  adopted,  and recommends  that the
stockholders approve, an amendment to the Company's Certificate of Incorporation
to  provide  for a change  in the  Company's  name  from PC  Etcetera,  Inc.  to
Mentortech Inc. (the "Name Amendment"). The Board of Directors believes that the
proposed  name  is more  descriptive  of the  Company's  strategy  of  marketing
cutting-edge computer training services and products.  The full text of the Name
Amendment  is  set  forth  in  the  proposed  Certificate  of  Amendment  to the
Certificate of Incorporation (the "Certificate of Amendment"),  which is Exhibit
A attached to this Proxy Statement.

     The Board of Directors  has  unanimously  approved the Name  Amendment  and
recommends that the stockholders vote FOR it.


                                   PROPOSAL 3

               PROPOSAL TO AMEND THE CERTIFICATE OF INCORPORATION
       TO AUTHORIZE AN INCREASE IN THE AUTHORIZED SHARES OF COMMON STOCK
                        (THE "SHARE INCREASE AMENDMENT")

     The Board of Directors has unanimously  adopted, and believes that it would
be in the best interests of the Company and its stockholders if the stockholders
approve,  the Share  Increase  Amendment,  which would amend the  Certificate of
Incorporation to increase the number of authorized shares of Common Stock of the
Company  from  15,000,000  to  40,000,000.  The full text of the Share  Increase
Amendment  is set forth in the  Certificate  of  Amendment,  which is  Exhibit A
attached to this Proxy Statement.

     Currently,  the Company's  authorized  share capital consists of 15,000,000
shares of Common Stock (all of which is  outstanding)  and  5,000,000  shares of
Preferred  Stock,  of which 658,412  shares are  designated  and  outstanding as
Series C Preferred Stock.

     The  increase in the number of  authorized  shares of Common Stock is being
proposed  primarily  because all of the  currently  authorized  shares of Common
Stock are currently  outstanding,  and because there are no authorized shares of
Common Stock  available for the conversion of the Series C Preferred  Stock into
up to 6,584,120 shares of Common Stock. See Proposal 4 herein.

     The  additional  authorized  shares of Common Stock would be available  for
issuance from time to time as required for general corporate purposes, including
stock dividends, stock splits, employee stock options and other employee benefit
plans, the raising of capital,  the formation of new companies,  the acquisition
of  established  businesses,  and other  programs to  facilitate  the  Company's
expansion  and  growth.  Apart from the  issuance of  6,584,120  shares upon the
conversion of the Series C Preferred  Stock (see Proposal 4), no specific  plans
have  been  formulated,   and  there  are  no  commitments,   understandings  or
negotiations  at this time with respect to the issuance of additional  shares of
Common Stock. The advance  stockholder  authorization  being sought by the Share
Increase



                                      -10-

<PAGE>





Amendment would, however, allow the Board of Directors to authorize the issuance
of  additional   shares  of  Common  Stock  without  having  to  obtain  further
stockholder approval, unless such approval were otherwise required by law or the
rules of any stock exchange on which the Common Stock is listed,  or unless such
approval were deemed appropriate by the Board.

     The  authorization  of  additional  shares of Common  Stock  would not,  by
itself,  have any  effect  on the  rights  of  holders  of  outstanding  shares.
Depending  on the  circumstances,  the issuance of  additional  shares of Common
Stock could affect the  existing  holders of shares by diluting the voting power
of the outstanding  shares.  The Company's  stockholders do not have pre-emptive
rights with respect to the future issuance of securities by the Company.

     Pursuant to Section  242(c) of the Delaware  General  Corporation  Law, the
Board  of  Directors  have  reserved  the  right,   notwithstanding  stockholder
authorization  of the Share Increase  Amendment,  to abandon it without  further
action by the  stockholders  if, at any time prior to the  effectiveness  of the
Certificate  of  Amendment,  the  Board of  Directors,  in its sole  discretion,
determines that the Share Increase  Amendment is no longer in the best interests
of the Company and its stockholders.

     The Board of  Directors of the Company has  unanimously  approved the Share
Increase  Amendment as described  herein,  and recommends that stockholders vote
FOR it.


                                   PROPOSAL 4

                              PROPOSAL TO AUTHORIZE
                     CONVERSION OF SERIES C PREFERRED STOCK

     Subparagraph  (iii)(A) of the  Certificate of  Designations of the Series C
Preferred  Stock  provides that "Subject to the  authorization  of  shareholders
holding a sufficient  number of the  Corporation's  Common Shares to permit such
conversion, each Series C Preferred Share shall be convertible, at the option of
the holder  thereof,  at the  office of the  Corporation,  into ten (10)  Common
Shares of the Corporation."

     Accordingly,  the  following  resolution  will be  offered  by the Board of
Directors at the Annual Meeting:

          RESOLVED:  That the holders of the Company's  outstanding Common Stock
     hereby  authorize  the holder of the issued and  outstanding  shares of the
     Company's  Series C Preferred  Stock to convert  them into shares of Common
     Stock in  accordance  with  the  terms  set  forth  in the  Certificate  of
     Designations of the Company's Series C Preferred Stock.

     The Board of Directors  believes  that it would be in the best  interest of
the  Company  if Mashov  Marketing  were to convert  the issued and  outstanding
shares of the Series C Preferred  Stock into Common  Stock.  The Stock  Purchase
Agreement provides that each share of Series C Preferred Stock will be converted
into ten shares of Common Stock when  practicable.  The Company has been advised
that Mashov Marketing will immediately  convert all the 658,412 shares of Series
C



                                      -11-

<PAGE>





Preferred  Stock into  6,584,120  shares of Common Stock if this  Proposal 4 and
Proposal 3 are authorized.

     The  Board of  Directors  recommends  a vote FOR the  authorization  of the
conversion of the Series C Preferred Stock into Common Stock.

                                   PROPOSAL 5

                   RATIFICATION OF THE 1997 STOCK OPTION PLAN

     The stockholders  will be asked at the Annual Meeting to vote on a proposal
to ratify the adoption of the 1997 Stock Option Plan (the "Plan"). A copy of the
Plan is attached hereto as Exhibit B. On June 25, 1997, the Plan was approved by
the Board of Directors,  subject to shareholder ratification.  The Plan provides
for the issuance of options to purchase a maximum  aggregate of 5,000,000 shares
of the Company's  Common Stock (subject to adjustment for stock splits and other
capital  adjustments).  Options  under  the  Plan  may be  issued  to  employees
(including  officers),  non-employee  directors,  and consultants  (for services
rendered).  It is estimated that there are presently  approximately 80 employees
and consultants (including three executive officers) whom the Board of Directors
may consider for the grant of options.

     The Board of Directors  believes that  substantial  benefits  accrue to the
Company from the granting of stock options to employees.  Such options encourage
employees  to  acquire a  proprietary  interest  in the  Company  through  stock
ownership  and thereby  afford them a greater  incentive to enhance the value of
the Common Stock through their own efforts in improving the Company's  business.
The Board  adopted  the Plan for these  reasons and because the number of shares
remaining  available for option grants under the Company's existing stock option
plan is deemed by the Board to be inadequate.  There are no shares available for
future grants under the existing plan.  Accordingly,  the Board of Directors and
management  believe  that  approval of the Plan is in the best  interests of the
Company.

Options Granted

     On June 25, 1997,  the Board of Directors  granted  three options under the
1997 Plan to purchase an aggregate of 765,000  shares of Common Stock.  All such
grants are conditional  upon the  ratification of the 1997 Plan by the Company's
stockholders at the Annual Meeting, which adoption will constitute  ratification
by the  stockholders of such conditional  grants.  The following table set forth
certain   information  with  respect  to  such  conditional   grants.  No  other
conditional  options  have been  granted  under the 1997 Plan or are at  present
specifically contemplated.

                                                                  Number of
                                                                shares under
Optionee                                                           option
- --------                                                           ------

Roy Machnes .......................................................325,000
   Chairman of the Board and
   Chief Executive Officer

Elan Penn .........................................................200,000



                                      -12-

<PAGE>





   Chief Financial Officer

Terry I. Steinberg ................................................240,000
   Executive Vice President

     The  foregoing  options  were granted to each  executive  pursuant to their
employment   agreements  with  the  Company.   See  "Proposal  1  --  Employment
Contracts."  Each of the foregoing  options is an incentive stock option meeting
the  requirements  of Section 422 of the  Internal  Revenue  Code  ("ISOs")  and
expires on August 1, 2005,  or three  months  after the date of  termination  of
employment,  whichever is earlier.  The option exercise price is $.584 per share
and was  calculated  as the  average  of the bid and asked  prices of the Common
Stock as quoted on the NASDAQ Bulletin Board for the 10 business days subsequent
to February 13, 1997 (the date of the employment agreements).  On June 12, 1997,
the average of the bid and the asked prices of the Common Stock as quoted on the
NASDAQ Bulletin Board was $.313.

     The foregoing  options will become  exercisable  in three equal  cumulative
installments, of which the first shall become exercisable on August 1, 1997, and
the  remaining  two  shall  become  exercisable  on  August 1 of each of the two
succeeding calender years.


Federal Income Tax Consequences

     The Plan provides that options  granted  thereunder may, at the election of
the Board of Directors,  be either (a) ISOs, or (b) options which do not qualify
as ISO's ("nonqualified stock options").

     For federal income tax purposes,  assuming that the shares  acquired by the
holder of an ISO are not  disposed  of within two years from the date the option
was granted or one year from the date the option was exercised,  (i) the Company
receives no deduction  either upon the grant or the exercise of an ISO or upon a
subsequent sale of the shares by the optionee, and (ii) the optionee realizes no
income for tax purposes  either at the time of the grant or exercise of the ISO.
Instead,  the  optionee  will  realize  income  or  loss  only  upon  his or her
subsequent sale of the option shares,  and the optionee's  income, in the amount
of any excess of the sale price over the option exercise price, will be taxed as
long-term capital gain. If, however, the shares are disposed of within either of
the two periods  mentioned  above,  the tax consequences for the Company and the
optionee will be as described below for nonqualified stock options.

     The recipient of a  nonqualified  stock option will not realize any taxable
income upon the grant of the option.  Upon exercise of such option, the optionee
will realize ordinary income in an amount generally  measured by the excess,  if
any,  of the fair market  value of the shares on the date of  exercise  over the
option exercise  price.  The Company will be entitled to a deduction in the same
amount as the ordinary  income  realized by the optionee.  Upon the sale of such
shares,  the optionee will realize short-term or long-term capital gain or loss,
depending upon the length of time the shares are held. Such gain or loss will be
measured by the  difference  between the sale price of the shares and the market
price of the shares on the date of exercise.

     The Board  recommends a vote FOR the  ratification of the 1997 Stock Option
Plan.




                                      -13-

<PAGE>





                                   PROPOSAL 6

                            RATIFICATION OF AUDITORS

     The following  resolution  will be offered by the Board of Directors at the
Annual Meeting:

          RESOLVED:  That the  appointment  of Ernst & Young LLP by the Board of
     Directors  of the  Company to conduct  the  annual  audit of the  financial
     statements  of PC Etcetera,  Inc. for the year ending  December 31, 1997 is
     hereby ratified, confirmed and approved.

     The Board of Directors  of the Company  first  appointed  Ernst & Young LLP
("E&Y"),  independent public accountants,  as its auditors in February 1997. The
Israeli  affiliate of E&Y has been and remains the auditors of Mashov Marketing,
Mashov  Computers,  Sivan and Mashov CBT. As a result of E&Y's  knowledge of the
Company's  operations,  and  reputation  in the  auditing  field,  the  Board of
Directors  is  convinced  that  E&Y has the  necessary  personnel,  professional
qualifications and independence to act as the Company's auditors.

     In the event  this  resolution  does not  receive  the  necessary  vote for
adoption,  or if for any reason E&Y ceases to act as auditors  for the  Company,
the Board of  Directors of the Company will  appoint  other  independent  public
accountants as auditors.

     Representatives  of E&Y will attend the Annual Meeting.  They will have the
opportunity  to make a statement and will be available to respond to appropriate
questions from stockholders at the meeting.

     The  Board  of  Directors  recommends  a vote FOR the  ratification  of the
appointment of E&Y.

                                  OTHER MATTERS

         The Board of Directors  does not intend to bring any matters before the
Annual  Meeting  other  than those  specifically  set forth in the Notice of the
Annual  Meeting and knows of no matters to be brought  before the Annual Meeting
by others.  If any other matters properly come before the Annual Meeting,  it is
the intention of the persons named in the accompanying  proxy to vote such proxy
in accordance with the judgment of the Board of Directors.

     Financial  statements  for the Company are included in its Annual Report to
Stockholders for the year 1996,  which was mailed to the stockholders  beginning
July 7, 1997.

     A COPY OF THE  COMPANY'S  1996 ANNUAL  REPORT ON FORM 10-KSB FILED WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION  IS  AVAILABLE  WITHOUT  CHARGE  TO  THOSE
STOCKHOLDERS WHO WOULD LIKE MORE DETAILED



                                      -14-

<PAGE>





INFORMATION  CONCERNING THE COMPANY. TO OBTAIN A COPY, PLEASE WRITE TO: TERRY I.
STEINBERG,  SECRETARY,  PC ETCETERA, INC. 462 SEVENTH AVENUE, NEW YORK, NEW YORK
10018.


                                            By Order of the Board of Directors,



                                            /s/Terry Steinberg
                                            Terry Steinberg, Secretary

Dated: July 7, 1997



                                      -15-

<PAGE>





                                                                       EXHIBIT A


                            CERTIFICATE OF AMENDMENT

                                       OF

                          CERTIFICATE OF INCORPORATION

                                       OF

                                PC ETCETERA, INC.



         PC ETCETERA,  INC., a corporation  organized and existing  under and by
virtue  of  the  General   Corporation   Law  of  the  State  of  Delaware  (the
"Corporation"), DOES HEREBY CERTIFY:

     FIRST:  Article I of the Certificate of Incorporation of the Corporation is
hereby  amended and restated to read in its entirety as follows:  

                                   "ARTICLE I

     The name of the corporation  (hereinafter referred to as the "Corporation")
is Mentortech Inc."

     SECOND:  Paragraph (a) of Article IV of the Certificate of Incorporation of
the  Corporation  is hereby  amended  and  restated  to read in its  entirety as
follows:

                                  "ARTICLE IV

     (a) The  aggregate  number of shares of stock which the  corporation  shall
have the authority to issue is  45,000,000,  of which  40,000,000  are shares of
Common  Stock,  with a par value of $.01 per share,  and 5,000,000 are shares of
Preferred Stock, with a par value of $.001 per share."




<PAGE>





     THIRD:  The aforesaid  amendments  were duly adopted in accordance with the
provisions  of  Section  242 of the  General  Corporation  Law of the  State  of
Delaware.

Signed on____________, 1997


                                   ____________________________



                                       -2-

<PAGE>





                                                                       EXHIBIT B

                                PC ETCETERA, INC.
                             1997 STOCK OPTION PLAN

     1. Purpose of the Plan.  The PC Etcetera,  Inc. 1997 Stock Option Plan (the
"Plan")  is  intended  to  advance  the  interests  of PC  Etcetera,  Inc.  (the
"Company")  by  inducing  individuals  or entities  of  outstanding  ability and
potential to join and remain with, or provide  consulting  or advisory  services
to, the Company, by encouraging and enabling employees,  Directors,  consultants
and advisors to acquire proprietary  interests in the Company,  and by providing
those  employees,  Directors,   consultants  and  advisors  with  an  additional
incentive  to  promote  the  success of the  Company.  This is  accomplished  by
providing  for the granting of "Options,"  which term, as used herein,  includes
both  "Incentive  Stock  Options"  and  "Nonstatutory  Stock  Options," as later
defined,   to  employees  and  "Nonstatutory   Stock  Options"  to  non-employee
Directors, consultants and advisors.

     2. Administration. The Plan shall be administered by the Board of Directors
of the  Company  (the  "Board").  Except as herein  specifically  provided,  the
interpretation  and construction by the Board of any provision of the Plan or of
any Option  granted  under it,  shall be final and  conclusive.  The  receipt of
Options by Directors  shall not preclude their vote on any matters in connection
with the administration or interpretation of the Plan.




<PAGE>





     3. Shares Subject to the Plan.  The stock subject to Options  granted under
the Plan shall be shares of the Company's common stock, par value $.01 per share
(the "Common Stock"),  whether  authorized but unissued or held in the Company's
treasury,  or shares  purchased  from  stockholders  expressly for use under the
Plan. The maximum number of shares of Common Stock which may be issued  pursuant
to Options  granted  under the Plan shall not exceed  Five  Million  (5,000,000)
shares,  subject to adjustment in accordance  with the  provisions of Section 12
hereof.  The Company  shall at all times while the Plan is in force reserve such
number  of  shares  of  Common  Stock  as  will be  sufficient  to  satisfy  the
requirements of all outstanding Options granted under the Plan. In the event any
Option  granted under the Plan shall expire or terminate for any reason  without
having been exercised in full or shall cease for any reason to be exercisable in
whole  or in  part,  the  unpurchased  shares  subject  thereto  shall  again be
available  for Options under the Plan.  

     4.  Participation.  The class of persons which shall be eligible to receive
Options  under the Plan shall be (a) with  respect to  Incentive  Stock  Options
described  in  Section 6 hereof,  all  employees  of either  the  Company or any
subsidiary  corporation  of the Company;  and (b) with  respect to  Nonstatutory
Stock Options  described in Section 7 hereof,  all  employees  and  non-employee
Directors  of, or  consultants  and  advisors  to,  either  the  Company  or any
subsidiary  corporation of the Company;  provided,  however,  that  Nonstatutory
Stock Options shall not be granted to any such  consultants  and advisors unless
(i) bona fide  services  have been or are to be rendered by such  consultant  or
advisor;  and (ii) such services are not in connection with the offer or sale of
securities in a capital raising transaction.  The Board, in its sole discretion,
but subject to the provisions of the



                                       -2-

<PAGE>





Plan,  shall  determine  the employees  and  non-employee  Directors of, and the
consultants and advisors to, the Company and its subsidiary corporations to whom
Options shall be granted (the "Optionees"), the time or times when they shall be
granted, the type of option to be granted and the number of shares to be covered
by each  Option,  taking into account the nature of the  employment  or services
rendered by the individuals being considered,  their annual compensation,  their
present and potential contributions to the success of the Company and such other
factors as the Board may deem relevant.

     5. Stock  Option  Agreement.  Each Option  granted  under the Plan shall be
authorized by the Board and shall be evidenced by a Stock Option Agreement which
shall be  executed  by the  Company  and by the  Optionee to whom such Option is
granted. The Stock Option Agreement shall specify the number of shares of Common
Stock as to which any Option is granted,  the period  during which the Option is
exercisable  and the option price per share  thereof.  All options  shall comply
with and be subject to the provisions of Section 6 or 7, whichever is applicable
as  determined  by the  type of  Option  to be  granted,  as  well as all  other
provisions  of this Plan and such other terms and  conditions  not  inconsistent
with the Plan as the Board may deem desirable.

     6.  Incentive  Stock  Options.  The Board may grant  Options under the Plan
which are  intended  to meet the  requirements  of Section  422 of the  Internal
Revenue  Code of 1986,  as  amended  (the  "Code")  (referred  to  herein  as an
"Incentive  Stock  Option"),  and which are subject to the  following  terms and
conditions  and any other terms and conditions as may at any time be required by
Code Section 422:



                                       -3-

<PAGE>





     a. An Incentive  Stock Option may be granted to any individual  eligible to
receive an Option under the Plan pursuant to Section 4(a) hereof.

     b. Each Incentive Stock Option under the Plan must be granted prior to June
25, 2007.

     c. The option  price of the shares  subject to any  Incentive  Stock Option
shall not be less than the fair  market  value of the  Common  Stock at the time
such Incentive Stock Option is granted; provided, however, if an Incentive Stock
Option is granted  to an  Optionee  who owns,  at the time the  Incentive  Stock
Option is granted,  more than ten  percent  (10%) of the total  combined  voting
power of all  classes  of stock of the  Company  or of a parent  corporation  or
subsidiary corporation of the Company, the option price of the shares subject to
the Incentive  Stock Option shall be at least one hundred ten percent  (110%) of
the fair market value of the Common Stock at the time the Incentive Stock Option
is granted.

     d. No Incentive  Stock Option  granted under the Plan shall be  exercisable
after the expiration of ten (10) years from the date of its grant.  However,  if
an Incentive  Stock  Option is granted to an Optionee who owns,  at the time the
Incentive  Stock  Option is granted,  more than ten  percent  (10%) of the total
combined  voting  power of all  classes  of stock of the  Company or of a parent
corporation  or subsidiary  corporation  of the Company,  such  Incentive  Stock
Option shall not be exercisable  after the expiration of five (5) years from the
date of its grant.  Every Incentive Stock Option granted under the Plan shall be
subject to earlier termination as expressly provided in Section 10 hereof.



                                       -4-

<PAGE>





     e. For purposes of determining  stock  ownership  under this Section 6, the
attribution rules of Code Section 424(d) shall apply.

     f. For purposes of the Plan,  fair market value shall be  determined by the
Board. If the Common Stock is listed on a national securities exchange or traded
on the  Over-the-Counter  market, fair market value shall be the closing selling
price or, if not available,  the mean of the closing bid and asked prices of the
Common Stock, or, if not available,  of the high bid and low asked prices of the
Common  Stock  quoted on such  exchange,  or on the  Over-the-Counter  market as
reported by the National  Association of Securities Dealers Automated  Quotation
(NASDAQ)  system,  or if the Common  Stock is not listed on NASDAQ,  then by the
National Quotation Bureau, Incorporated, as the case may be, on the day on which
the Option is granted,  or, if there is no trading or bid or asked price on that
day, the closing  selling  price or the mean of the closing bid and asked prices
or of the high bid and low asked prices on the nearest  trading date before that
day and for which such  prices  are  available,  and if the Common  Stock is not
listed on such an  exchange  or traded  in such a market,  then the fair  market
value shall be determined  by taking into  consideration  all relevant  factors,
including but not limited to the Company's net worth,  prospective earning power
and dividend paying capacity.

     7. Nonstatutory  Stock Options.  The Board may grant Options under the Plan
which are not intended to meet the  requirements of Code Section 422, as well as
Options which are intended to meet the  requirements of Code Section 422 but the
terms of which provide that they will not be



                                       -5-

<PAGE>





treated as Incentive Stock Options (referred to herein as a "Nonstatutory  Stock
Option"). Nonstatutory Stock Options shall be subject to the following terms and
conditions:

     a. A  Nonstatutory  Stock Option may be granted to any individual or entity
eligible to receive an Option under the Plan pursuant to Section 4(b) hereof.

     b. The option price of the shares  subject to a  Nonstatutory  Stock Option
shall be determined  by the Board,  in its sole  discretion,  at the time of the
grant of the Nonstatutory Stock Option; provided, however, that the option price
of the shares subject to a Nonstatutory Stock Option granted to a person subject
to  Section  16(b) of the  Securities  Exchange  Act of  1934,  as  amended  (an
"Insider"),  shall not be less than the fair market value of the Common Stock at
the time such Nonstatutory Stock Option is granted.

     c. A  Nonstatutory  Stock  Option  granted  under  the  Plan may be of such
duration as shall be determined by the Board (subject to earlier  termination as
expressly  provided  in  Section  10  hereof);   provided,   however,   that  no
Nonstatutory  Stock  Option  granted  under  the  Plan to an  Insider  shall  be
exercisable after the expiration of ten (10) years from the date of its grant.

     8. Transferability.  No Option granted under the Plan shall be transferable
by the Optionee  otherwise than by Will or the laws of descent and distribution,
and,  during the lifetime of the Optionee  shall not be exercisable by any other
person.

     9. Rights of Option Holders. An Option Holder shall have none of the rights
of a  stockholder  with respect to the Common Stock  covered by his Option until
such Common Stock shall be  transferred  to him upon the exercise of his Option.
For purposes of this Plan, "Option



                                       -6-

<PAGE>





Holder"  shall mean (i) an Optionee;  or (ii) with respect to any Option held by
an Optionee at the date of his death, the Optionee's Beneficiary,  as determined
pursuant to Section 19.

     10. Termination of Employment or Death.

     a. If the  employment of an employee by, or the services of a  non-employee
Director  for,  or  consultant  or  advisor  to,  the  Company  or a  subsidiary
corporation  of the Company  shall be  terminated  for cause or,  subject to the
terms of the Stock Option Agreement,  voluntarily by the employee,  non-employee
Director,  consultant or advisor, then his or its Option shall expire forthwith.
Subject to the terms of the Stock  Option  Agreement,  and except as provided in
subsections (b) and (c) of this Section 10, if such employment or services shall
terminate  for any other  reason,  then such Option may be exercised at any time
within three (3) months after such  termination,  subject to the  provisions  of
subsection  (d) of this Section 10. For purposes of the Plan,  the retirement of
an individual  either  pursuant to a pension or  retirement  plan adopted by the
Company or at the normal  retirement  date  prescribed  from time to time by the
Company shall be deemed to be termination of such individual's  employment other
than voluntarily or for cause. For purposes of this subsection (a), an employee,
non-employee  Director,  consultant or advisor who leaves the employ or services
of the  Company  to become  an  employee  or a  non-employee  Director  of, or a
consultant  or  advisor  to,  a  subsidiary  corporation  of  the  Company  or a
corporation (or subsidiary corporation or parent corporation of the corporation)
which  has  assumed  the  Options  of the  Company  as a result  of a  corporate
reorganization,  etc., shall not be considered to have terminated his employment
or services.



                                       -7-

<PAGE>





     b. Subject to the terms of the Stock Option Agreement,  if an Optionee dies
(i) while  employed  by, or while  serving  as a  non-employee  Director  for or
consultant or advisor to, the Company or a subsidiary corporation of the Company
or (ii) within  three (3) months  after the  termination  of his  employment  or
services other than voluntarily by the employee or non-employee Director, or for
cause, then such Option may, subject to the provisions of subsection (d) of this
Section 10, be exercised by the  Optionee's  Beneficiary  at any time within one
(1) year after such death.

     c.  Subject  to the terms of the Stock  Option  Agreement,  if an  Optionee
ceases employment or services because of permanent and total disability  (within
the meaning of Code Section  22(e)(3))  while employed by, or while serving as a
non-employee  Director  for or  consultant  or  advisor  to,  the  Company  or a
subsidiary  corporation  of the  Company,  then such Option may,  subject to the
provisions of subsection (d) of this Section 10, be exercised at any time within
one (1) year after his termination of employment, termination of Directorship or
termination of consulting or advisory  services,  as the case may be, due to the
disability.

     d. An Option may not be exercised pursuant to this Section 10 except to the
extent that the Option Holder was entitled to exercise the Option at the time of
termination  of  employment,   termination  of   Directorship,   termination  of
consulting or advisory services, or death, and in any event may not be exercised
after the expiration of the Option.

     e. For  purposes of this  Section  10, the  employment  relationship  of an
employee of the Company or of a  subsidiary  corporation  of the Company will be
treated as continuing intact while



                                       -8-

<PAGE>





he is on  military  or sick leave or other  bona fide leave of absence  (such as
temporary  employment  by the  Government)  if such leave does not exceed ninety
(90) days,  or, if longer,  so long as his right to  reemployment  is guaranteed
either by statute or by contract.

     11. Exercise of Options.

     a. Unless  otherwise  provided in the Stock  Option  Agreement,  any Option
granted  under the Plan shall be  exercisable  in whole at any time,  or in part
from time to time, prior to expiration.  The Board, in its absolute  discretion,
may  provide  in any Stock  Option  Agreement  that the  exercise  of any Option
granted under the Plan shall be subject:  (i) to such condition or conditions as
it may impose,  including,  but not limited  to, a condition  that the  Optionee
remain in the  employ or  service  of, or  continue  to  provide  consulting  or
advisory services to, the Company or a subsidiary corporation of the Company for
such period or periods from the date of grant of the Option as the Board, in its
absolute  discretion,  shall  determine;  and (ii) to such limitations as it may
impose,  including,  but not limited to, a limitation  that the  aggregate  fair
market value of the Common Stock with respect to which  Incentive  Stock Options
are  exercisable  for the first time by any Optionee  during any  calendar  year
(under  all plans of the  Company  and its  parent  corporation  and  subsidiary
corporations)  shall not exceed one  hundred  thousand  dollars  ($100,000).  In
addition,  in the event that under any Stock Option Agreement the aggregate fair
market value of the Common Stock with respect to which  Incentive  Stock Options
are  exercisable  for the first time by any Optionee  during any  calendar  year
(under  all plans of the  Company  and its  parent  corporation  and  subsidiary
corporations)  exceeds one hundred thousand dollars  ($100,000),  the Board may,
when shares are



                                       -9-

<PAGE>





transferred upon exercise of such Options, designate those shares which shall be
treated as  transferred  upon  exercise of an  Incentive  Stock Option and those
shares which shall be treated as  transferred  upon  exercise of a  Nonstatutory
Stock Option.

     b. An Option  granted  under the Plan shall be exercised by the delivery by
the Option  Holder to the  Company at its  principal  office  (attention  of the
Secretary)  of written  notice of the number of shares with respect to which the
Option is being  exercised.  Such notice shall be  accompanied by payment of the
full option price of such shares, and payment of such option price shall be made
by the Option Holder's delivery of his check payable to the order of the Company
in such amount.

     12. Adjustment Upon Change in Capitalization.

     a. In the event that the outstanding  Common Stock is hereafter  changed by
reason   of    reorganization,    merger,    consolidation,    recapitalization,
reclassification,  stock split-up,  combination of shares,  reverse split, stock
dividend or the like, an  appropriate  adjustment  shall be made by the Board in
the aggregate number of shares available under the Plan, in the number of shares
and option price per share subject to outstanding Options, and in any limitation
on exercisability referred to in Section 11(a) (ii) hereof which is set forth in
outstanding  Incentive  Stock  Options.  If the  Company  shall be  reorganized,
consolidated  or merged with  another  corporation,  an Option  Holder  shall be
entitled to receive  upon the exercise of his Option the same number and kind of
shares of stock or the same amount of property,  cash or  securities as he would
have been entitled to receive upon the happening of any such corporate  event as
if he had been, immediately prior to such event, the holder



                                      -10-

<PAGE>





of the number of shares covered by his Option;  provided,  however, that in such
event the Board shall have the discretionary  power to take any action necessary
or  appropriate  to prevent any Incentive  Stock Option  granted  hereunder from
being disqualified as such under the then existing provisions of the Code or any
law amendatory thereof or supplemental thereto.

     b. Any  adjustment in the number of shares shall apply  proportionately  to
only the unexercised portion of the Option granted hereunder.  If fractions of a
share would result from any such adjustment,  the adjustment shall be revised to
the next lower whole number of shares.

     13. Further Conditions of Exercise.

     a. Unless prior to the exercise of the Option the shares issuable upon such
exercise  have been  registered  with the  Securities  and  Exchange  Commission
pursuant to the Securities Act of 1933, as amended, the notice of exercise shall
be  accompanied  by a  representation  or agreement of the Option  Holder to the
Company to the effect that such shares are being acquired for investment and not
with a view to the resale or distribution  thereof,  or such other documentation
as may be  required  by the  Company,  unless in the  opinion  of counsel to the
Company such  representation,  agreement or  documentation  is not  necessary to
comply with such Act.

     b. The Company  shall not be obligated to deliver any Common Stock until it
has been listed on each  securities  exchange on which the Common Stock may then
be listed or until there has been  qualification  under or compliance  with such
federal or state laws,  rules or regulations as the Company may deem applicable.
The Company shall use reasonable  efforts to obtain such listing,  qualification
and compliance.



                                      -11-

<PAGE>





     14.  Effectiveness  of the Plan.  The plan was adopted by the Board on June
25, 1997 and approved by the  stockholders of the Company on [insert the date of
approval of the Plan by the Company's stockholders].

     15. Termination, Modification and Amendment.

     a. The Plan shall terminate on June 25, 2007,  which is ten (10) years from
the date of the  earlier of its  adoption  by the Board or its  approval  by the
Company's  stockholders,  or sooner as hereinafter provided, and no Option shall
be granted after termination of the Plan.

     b. The Plan may from time to time be terminated, modified or amended by the
affirmative  vote of the  holders of a  majority  of the  outstanding  shares of
capital  stock of the  Company  present  in person  or by proxy at a meeting  of
stockholders of the Company convened for such purpose.

     c. The Board may at any time, on or before the termination date referred to
in Section 15 (a)  hereof,  terminate  the Plan,  or from time to time make such
modifications  or  amendments  to the Plan as it may deem  advisable;  provided,
however,  that the Board shall not,  without approval by the affirmative vote of
the  holders of a majority  of the  outstanding  shares of capital  stock of the
Company  present  in  person  or by proxy at a meeting  of  stockholders  of the
Company  convened for such purpose,  increase  (except as provided by Section 12
hereof)  the  maximum  number  of  shares  as to which  Options  may be  granted
hereunder,  change the  designation  of the  employees  or class of employees to
receive  Options,  or make any other  change which would  prevent any  Incentive
Stock  Option  granted  hereunder  which is intended to be an  "incentive  stock
option" from qualifying as such



                                      -12-

<PAGE>





under the then existing  provisions of the Code or any law amendatory thereof or
supplemental thereto.

     d. No termination,  modification or amendment of the Plan may,  without the
consent of the Option  Holder,  adversely  affect the rights  conferred  by such
Option.

     16. Not a Contract of Employment.  Nothing  contained in the Plan or in any
Stock Option Agreement  executed  pursuant hereto shall be deemed to confer upon
any Option Holder any right to remain in the employ or service of the Company or
a subsidiary  corporation of the Company or any entitlement to any  remuneration
or other benefit pursuant to any consulting or advisory arrangement.

     17. Use of  Proceeds.  The  proceeds  from the sale of shares  pursuant  to
Options granted under the Plan shall constitute general funds of the Company.

     18. Taxes.  The Company may make such  provisions and take such steps as it
may deem necessary or appropriate for the withholding of all federal,  state and
local taxes required by law to be withheld with respect to Options granted under
the Plan and the exercise  thereof  including,  but not limited to (i) deducting
the amount so required to be withheld  from any other amount then or  thereafter
payable to an Option  Holder;  or (ii)  requiring an Option Holder to pay to the
Company the amount so required  to be withheld as a condition  of the  issuance,
delivery, distribution or release of any Common Stock.



                                      -13-

<PAGE>





     19.  Designation and Change of  Beneficiary.  Each Optionee shall file with
the Board a written  designation of one or more persons (the  "Beneficiary")  as
the individual who shall be entitled to exercise any Options,  or to receive any
amount  payable,  under the Plan upon his death.  An Optionee  may, from time to
time,  revoke or change his Beneficiary  designation  without the consent of any
previously  designated  Beneficiary by filing a new designation  with the Board.
The last such designation received by the Board shall be controlling;  provided,
however,  that no  designation,  or  change  or  revocation  thereof,  shall  be
effective unless received by the Board prior to the Optionee's  death, and in no
event shall it be effective as of a date prior to such  receipt.  If at the date
of an Optionee's  death,  there is no designation of a Beneficiary in effect for
the Optionee pursuant to the provisions of this Section 19, or if no Beneficiary
designated by the optionee in accordance with the provisions  hereof survives to
exercise  any  Options  that become  exercisable,  or to receive any amount that
becomes  payable,  under  the  Plan  by  reason  of the  Optionee's  death,  the
Optionee's  estate  shall  be  treated  as the  Optionee's  Beneficiary  for all
purposes.

     20.  Payments to Persons Other Than Optionee.  If the Board shall find that
any Option Holder to whom any amount,  or any Common Stock, is payable under the
Plan is unable to care for his  affairs  because of  illness,  accident or legal
incapacity, then if the Board so directs, such amount, or such Common Stock, may
be paid to such Option Holder's spouse, child or other relative,  an institution
maintaining or having custody of such person,  or any other person deemed by the
Board to be a proper  recipient on behalf of such Option Holder,  unless a prior
claim therefor has been made



                                      -14-

<PAGE>





by a duly appointed legal  representative of the Option Holder. Any payment made
under this  Section 20 shall be a complete  discharge  of the  liability  of the
Company with respect to such payment.

     21.  Indemnification  of the Board.  In  addition  to such other  rights of
indemnification  as they may have, the members of the Board shall be indemnified
by the Company to the extent  permitted  under  applicable law against all costs
and expenses  reasonably incurred by them in connection with any action, suit or
proceeding  to which  they or any of them may be a party by reason of any action
taken or  failure  to act  under or in  connection  with the Plan or any  rights
granted hereunder and against all amounts paid by them in settlement  thereof or
paid  by  them  in  satisfaction  of a  judgment  of any  such  action,  suit or
proceeding,  except a  judgment  based  upon a finding  of bad  faith.  Upon the
institution of any such action, suit or proceeding, the member or members of the
Board shall notify the Company in writing,  giving the Company an opportunity at
its own cost to defend  the same  before  such  member or members  undertake  to
defend the same on their own behalf.

     22. Definitions.  For purposes of the Plan, the terms "parent  corporation"
and "subsidiary  corporation"  shall have the meaning set forth in Code Sections
424(e) and 424(f),  respectively,  and the masculine  shall include the feminine
and the neuter as the context requires.

     23. Governing Law. The Plan shall be governed by, and all questions arising
hereunder  shall be  determined  in  accordance  with,  the laws of the State of
Delaware.



                                      -15-


<PAGE>





                                                                      APPENDIX A

                                PC ETCETERA, INC.
                               462 Seventh Avenue
                            New York, New York 10018

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     The undersigned  hereby  appoint(s) Roy Machnes and Terry I. Steinberg,  or
either of them, attorneys or attorney of the undersigned, for and in the name(s)
of the  undersigned,  with power of substitution  and revocation in each to vote
any and all shares of Common Stock,  par value,  $.01 per share, of PC Etcetera,
Inc. (the "Company"),  which the undersigned  would be entitled to vote as fully
as the  undersigned  could  if  personally  present  at the  Annual  Meeting  of
Shareholders  of the  Company  to be held on  August 4,  1997 at 10:00  A.M.  at
Company's principal offices at 462 Seventh Avenue, 4th Floor, New York, New York
and at any  adjournment or adjournments  thereof,  and hereby revoking any prior
proxies to vote said shares,  upon the  following  items of business  more fully
described in the notice of and proxy statement for such Annual Meeting  (receipt
of which is hereby acknowledged):

     (1) The election of six Directors.
 
     |_| FOR all the nominees listed below (except as marked to contrary below)

     |_| WITHHOLD AUTHORITY to vote for all the nominees below

                               DAVID ASSIA
                               JACK DUNIETZ
                               MARTIN F. KAHN
                               ROY MACHNES
                               ELAN PENN
                               TERRY I. STEINBERG

INSTRUCTION: To withhold authority to vote for any individual nominee,  strike a
             line through the nominee's name above.

     (2)  To amend the Company's Certificate of Incorporation to change the name
          of the Company to Mentortech Inc.
             
               |_| FOR                  |_| AGAINST                |_| ABSTAIN

     (3)  To amend the Company's  Certificate of  Incorporation  to increase the
          number of  authorized  shares of  capital  stock of the  Company  from
          20,000,000  to  45,000,000  comprised of  40,000,000  shares of common
          stock of the Company, par value $.01




<PAGE>




          per share (the  "Common  Stock"),  and  5,000,000  shares of preferred
          stock of the  Company,  par value of $.001 per share  (the  "Preferred
          Stock").


               |_| FOR                  |_| AGAINST                |_| ABSTAIN

     (4)  To authorize the conversion,  at the option of the holder,  of each of
          the 658,412  outstanding  shares of the  Company's  Series C Preferred
          Stock into ten shares of Common Stock.

               |_| FOR                  |_| AGAINST                |_| ABSTAIN

     (5)  To ratify the Company's 1997 Stock Option Plan.

               |_| FOR                  |_| AGAINST                |_| ABSTAIN

     (6)  To ratify the appointment of Ernst & Young LLP as independent auditors
          of the Company's 1997 financial statements.

               |_| FOR                  |_| AGAINST                |_| ABSTAIN

     (7)  To vote on all other matters which may be brought before the meeting.


     THIS  PROXY  WILL BE VOTED  AS  SPECIFIED  ABOVE.  IN THE  ABSENCE  OF SUCH
SPECIFICATION,  THE SHARES  REPRESENTED BY THIS PROXY CARD WILL BE VOTED FOR THE
ELECTION AS DIRECTORS OF THE NOMINEES, AND FOR EACH OF THE OTHER PROPOSALS,  SET
FORTH ABOVE.

Shares voting ___________ Common               Dated________________________1997

              ___________ Preferred            _________________________________
                                                     Signature(s)
 
                                               _________________________________
                                                  Signatures, if held jointly

                                    (Please  sign  exactly as name(s)  appear(s)
                                    hereon. When signing as attorney,  executor,
                                    administrator,  trustee,  guardian, or as an
                                    officer  signing for a  corporation,  please
                                    give full title under signature.)








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