SELECT COMFORT CORP
10-Q, 1999-11-16
HOUSEHOLD FURNITURE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q


   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934


                 For the Quarterly Period Ended October 2, 1999


                           COMMISSION FILE NO. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                MINNESOTA                                  41-1597886
     (State or other jurisdiction of                    (I.R.S. Employer
     incorporation or organization)                    Identification No.)

      10400 VIKING DRIVE, SUITE 400
         MINNEAPOLIS, MINNESOTA                               55344
(Address of principal executive offices)                   (Zip code)

       Registrant's telephone number, including area code: (612) 918-3000




     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.  X YES   NO


     As of October 2, 1999,  18,037,043 shares of Common Stock of the Registrant
were outstanding.


<PAGE>


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES



                                      INDEX


                                                                      Page No.


PART I:  FINANCIAL INFORMATION

Item 1. Financial Statements
        Consolidated Balance Sheets
        October 2, 1999 and January 2, 1999...............................  3

        Consolidated Statements of Operations
        for the Three Months and Nine Months ended October 2, 1999
        and October 3, 1998...............................................  4

        Consolidated Statements of Cash Flows
        for the Nine Months ended October 2, 1999
        and October 3, 1998...............................................  5

        Notes to Consolidated Financial Statements........................  6

Item 2. Management's Discussion and Analysis of
        Financial Condition and Results of Operations.....................  8

Item 3. Quantitative and Qualitative Disclosures about Market Risk........ 13

PART II:  OTHER INFORMATION

Item 1.   Legal Proceedings............................................... 14

Item 2.   Changes in Securities and Use of Proceeds....................... 14

Item 3.   Defaults Upon Senior Securities................................. 14

Item 4.   Submission of Matters to a Vote of Security Holders............. 14

Item 5.   Other Information............................................... 14

Item 6.   Exhibits and Reports on Form 8-K................................ 15




<PAGE>


                          PART I: FINANCIAL INFORMATION


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)

                                                         (UNAUDITED)
                                                          OCTOBER 2,  JANUARY 2,
                          ASSETS                             1999        1999
                                                          ----------  ----------
 Current assets:
   Cash and cash equivalents                                $13,321     $45,561
   Marketable securities                                     24,250           -
   Accounts receivable, net of allowance for doubtful
     accounts of $399, and $2,750, respectively (note 3)      1,578      10,624
   Inventories (note 4)                                      11,164      10,136
   Prepaid expenses                                           3,798       4,048
   Income taxes                                               2,780           -
   Deferred tax assets                                        6,039       5,448
                                                          ----------  ----------
       Total current assets                                  62,930      75,817
                                                          ----------  ----------
 Property and equipment, net                                 35,192      29,125
 Deferred tax assets                                          1,154         440
 Other assets                                                 2,682         852
                                                          ----------  ----------
       Total assets                                        $101,958    $106,234
                                                          ==========  ==========



           LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities:
   Current maturities of long-term debt                        $253        $930
   Accounts payable                                          17,097      12,079
   Accruals:
     Sales returns                                            5,246       6,021
     Warranty costs                                           5,645       4,486
     Compensation, taxes and benefits                         5,183       4,843
     Income taxes                                                 -         648
     Other                                                    4,587       4,561
                                                          ----------  ----------
       Total current liabilities                             38,011      33,568
 Long-term debt, less current maturities                         42          29
 Other liabilities                                            2,496       1,946
                                                          ----------  ----------
       Total liabilities                                     40,549      35,543
                                                          ----------  ----------
 Shareholders' equity:
   Undesignated preferred stock; 5,000,000 shares
     authorized, no shares issued and outstanding                 -           -
   Common stock, $.01 par value; 95,000,000 shares
     authorized, 18,037,043 and 18,435,687 shares
     issued and  outstanding, respectively                      180         184
   Additional paid-in capital                                80,503      87,619
   Accumulated deficit                                      (19,274)    (17,112)
                                                          ----------  ----------
       Total shareholders' equity                            61,409      70,691
                                                          ----------  ----------
       Total liabilities and shareholders' equity          $101,958    $106,234
                                                          ==========  ==========





          See accompanying notes to consolidated financial statements.



                                       3
<PAGE>



                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)


                                       THREE MONTHS ENDED    NINE MONTHS ENDED
                                     --------------------- ---------------------
                                     OCTOBER 2, OCTOBER 3, OCTOBER 2, OCTOBER 3,
                                        1999       1998       1999       1998
                                     ---------- ---------- ---------- ----------

Net sales                              $68,281    $60,035   $205,663   $178,835
Cost of sales                           23,944     20,744     71,053     62,290
                                     ---------- ---------- ---------- ----------
   Gross margin                         44,337     39,291    134,610    116,545
                                     ---------- ---------- ---------- ----------

Operating expenses:
   Sales and marketing                  42,816     31,640    120,705     95,596
   General and administrative            7,871      4,972     18,677     13,567
                                     ---------- ---------- ---------- ----------
       Total operating expenses         50,687     36,612    139,382    109,163
                                     ---------- ---------- ---------- ----------
Operating income (loss)                 (6,350)     2,679     (4,772)     7,382
                                     ---------- ---------- ---------- ----------


Other income (expense):
   Interest income                         537        166      1,496        548
   Interest expense                        (10)    (4,256)       (61)    (6,992)
   Other, net                              (47)         1        (94)        (1)
                                     ---------- ---------- ---------- ----------
       Other income (expense), net         480     (4,089)     1,341     (6,445)
                                     ---------- ---------- ---------- ----------
Income (loss) before income taxes       (5,870)    (1,410)    (3,431)       937
Income tax expense (benefit)            (2,172)       493     (1,269)     1,348
                                     ---------- ---------- ---------- ----------
Net loss                               ($3,698)   ($1,903)   ($2,162)     ($411)
                                     ========== ========== ========== ==========

Net loss per share - basic and
  diluted                               $(0.20)    $(0.72)    $(0.12)    $(0.40)
                                     ========== ========== ========== ==========
Weighted average share - basic
  and diluted                           18,148      2,939     18,348      2,746





          See accompanying notes to consolidated financial statements.




                                       4
<PAGE>


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)



                                                           NINE MONTHS ENDED
                                                         ----------------------
                                                         OCTOBER 2,  OCTOBER 3,
                                                            1999        1998
                                                         ----------  ----------

Cash flows from operating activities:
  Net loss                                                 ($2,162)      ($411)
  Adjustments to reconcile net loss to net
  cash provided by operating activities:
    Depreciation and amortization                            4,616       3,909
    Deferred tax assets                                     (1,305)       (388)
    Interest expense from put warrant valuation                  -       5,220
    Change in operating assets and liabilities:
      Accounts receivable, net                               9,046      (3,002)
      Inventories                                           (1,028)     (2,567)
      Prepaid expenses                                         250        (223)
      Income taxes                                          (3,428)         29
      Accounts payable                                       5,018         205
      Accrued sales returns                                   (775)        296
      Accrued warranty costs                                 1,159         605
      Accrued compensation, taxes and benefits                 340        (100)
      Other accrued liabilities                                 26        (848)
      Other assets                                             150        (544)
      Other liabilities                                        550         455
                                                         ----------  ----------
        Net cash provided by operating activities           12,457       2,636
                                                         ----------  ----------
Cash flows used in investing activities:
  Purchases of property and equipment                      (10,663)     (6,660)
  Investment in marketable securities                      (24,250)          -
  Investment in affiliate                                   (2,000)          -
                                                         ----------  ----------
        Net cash used in investing activities              (36,913)     (6,660)
                                                         ----------  ----------
Cash flows from financing activities:
  Principal payments on debt                                  (664)       (739)
  Repurchase of common stock                               (10,438)          -
  Proceeds  from  issuance  of common                        3,318       1,672
                                                         ----------  ----------
        Net cash provided by (used in)
          financing activities                              (7,784)        933
                                                         ----------  ----------
Decrease in cash and cash equivalents                      (32,240)     (3,091)
Cash and cash equivalents, at beginning of period           45,561      12,670
                                                         ----------  ----------
Cash and cash equivalents, at end of period                $13,321      $9,579
                                                         ==========  ==========

          See accompanying notes to consolidated financial statements.



                                       5
<PAGE>


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated financial statements for the three months and nine months ended
October  2,  1999  and  October  3,  1998  of  Select  Comfort  Corporation  and
subsidiaries  ("Select  Comfort" or the  "Company"),  have been  prepared by the
Company,  without audit, pursuant to the rules and regulations of the Securities
and Exchange  Commission and reflect,  in the opinion of management,  all normal
recurring  adjustments necessary to present fairly the financial position of the
Company as of October 2, 1999 and January 2, 1999 and the results of  operations
and cash flow for the periods presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted pursuant to such rules and regulations,  although
management  believes  the  disclosures  are  adequate  to make  the  information
presented not misleading. These consolidated financial statements should be read
in conjunction  with the Company's most recent  audited  consolidated  financial
statements  and  related  notes  included  in the  Company's  Annual  Report  to
Shareholders  and its Form 10-K for the  fiscal  year  ended  January  2,  1999.
Operating  results for the Company on a quarterly basis may not be indicative of
operating results for the full year.

(2)  INVESTMENT

In May  1999,  the  Company  invested  $2.0  million  in a less  than 20%  owned
affiliate that will be the provider of the Company's sofa sleeper product.  This
investment is accounted for under the cost method.

(3)  ACCOUNTS RECEIVABLE

Effective July 1999, we terminated our revolving  third-party credit arrangement
with Monogram Bank, an affiliate of General Electric Capital  Corporation ("GE")
and entered into a  third-party  credit  arrangement  with Green Tree  Financial
Corporation  ("Green  Tree").  These  arrangements  have  been  used to  provide
financing for our customers' use in purchasing our products.  In connection with
all purchases  financed  under these  arrangements,  the provider pays an amount
equal to the  total  amount  of  purchases  net of  promotional  discounts.  The
provider sets the rate, annual fees and all other terms and conditions  relating
to the customers' accounts, including collection policies and procedures, and is
the owner of the receivables.  In July 1999, Green Tree purchased  substantially
all of the outstanding receivables from GE. As a result of this transaction, the
Company  received  $9.8 million that had been  retained by GE and which had been
included in accounts receivable.  There are no retainage requirements as part of
the new agreement.

(4)  INVENTORIES

Inventories consist of the following (in thousands):

                                          OCTOBER 2, 1999    JANUARY 2, 1999
                                          ---------------    ---------------
Raw materials                                  $7,004             $6,533
Work in progress                                   71                 67
Finished goods                                  4,089              3,536
                                          ---------------    ---------------
                                              $11,164            $10,136
                                          ===============    ===============



                                       6
<PAGE>



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(5)  NET INCOME PER COMMON SHARE

The  following  computations  reconcile  net  loss  with  net  loss  per  common
share-basic and diluted (in thousands except per share amounts).
<TABLE>
<CAPTION>

                                                       THREE MONTHS ENDED                    NINE MONTHS ENDED
                                               ---------------------------------     ---------------------------------
                                                  NET                 PER SHARE         NET                 PER SHARE
             OCTOBER 2, 1999                      LOSS      SHARES      AMOUNT          LOSS      SHARES      AMOUNT
             ---------------                   ---------- ----------  ----------     ---------- ----------  ----------
<S>                                            <C>        <C>         <C>            <C>        <C>         <C>
Net loss                                         ($3,698)                              ($2,162)

BASIC AND DILUTED EPS
Net loss available to common shareholders        ($3,698)    18,148      ($0.20)       ($2,162)    18,348     ($0.12)
                                               ========== ==========  ==========     ========== ==========  ==========
</TABLE>

<TABLE>
<CAPTION>


                                                        THREE MONTHS ENDED                    NINE MONTHS ENDED
                                               ---------------------------------     ---------------------------------
                                                  NET                 PER SHARE         NET                 PER SHARE
             OCTOBER 3, 1998                      LOSS      SHARES      AMOUNT          LOSS      SHARES      AMOUNT
             ---------------                   ---------- ----------  ----------     ---------- ----------  ----------
<S>                                            <C>        <C>         <C>            <C>        <C>         <C>
Net loss                                         ($1,903)                                ($411)
Less: Cumulative preferred dividend                 (225)                                 (675)
                                               ----------                            ----------
BASIC AND DILUTED EPS
Net loss available to common shareholders        ($2,128)     2,939      ($0.72)       ($1,086)     2,745     ($0.40)
                                               ========== ==========  ==========     ========== ==========  ==========
</TABLE>

(6)  STOCK REPURCHASE

In May 1999,  the Board of Directors  authorized  management to repurchase up to
$10 million in shares of the  Company's  common  stock in the open  market.  The
Company subsequently  repurchased 575,000 shares for approximately $8.5 million.
In August 1999, the Board of Directors authorized management to repurchase up to
$4 million in shares of the Company's  common  stock.  As of October 2, 1999 the
Company had repurchased 275,000 shares for approximately $1.9 million under this
program.  The Company  believes cash  generated from  operations,  together with
existing cash  balances,  will be sufficient to satisfy  anticipated  short-term
working  capital  requirements  and  long-term  liquidity  needs.  $2.1  million
remained available under the program as of October 2, 1999.

(7)  LITIGATION

The Company and certain of its former  officers and directors have been named as
defendants in a class action lawsuit filed on behalf of Company  shareholders in
U.S. District Court in Minnesota.  The named  plaintiffs,  who purport to act on
behalf of a class of purchasers of the Company's  common stock during the period
from December 4, 1998 to June 7, 1999,  charge the defendants with violations of
federal  securities  laws.  The suit  alleges  that the  Company  and the  named
directors and officers failed to disclose or misrepresented  certain information
concerning the Company  during the class period.  The complaint does not specify
an amount of damages claimed. The Company believes that the complaint is without
merit and intends to vigorously defend the claims.




                                       7
<PAGE>



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING OF THE PRIVATE SECURITIES  LITIGATION REFORM ACT OF 1995. THE STATEMENTS
REGARDING  SELECT  COMFORT  CORPORATION  CONTAINED  IN THIS  REPORT THAT ARE NOT
HISTORICAL IN NATURE, PARTICULARLY THOSE THAT UTILIZE TERMINOLOGY SUCH AS "MAY,"
"WILL," "SHOULD," "EXPECTS," "ANTICIPATES,"  "ESTIMATES," "BELIEVES" OR "PLANS,"
OR  COMPARABLE  TERMINOLOGY,  ARE  FORWARD-LOOKING  STATEMENTS  BASED ON CURRENT
EXPECTATIONS AND ASSUMPTIONS,  AND ENTAIL VARIOUS RISKS AND  UNCERTAINTIES  THAT
COULD CAUSE ACTUAL  RESULTS TO DIFFER  MATERIALLY  FROM THOSE  EXPRESSED IN SUCH
FORWARD-LOOKING STATEMENTS. IMPORTANT FACTORS KNOWN TO SELECT COMFORT THAT COULD
CAUSE SUCH MATERIAL  DIFFERENCES  ARE IDENTIFIED AND DISCUSSED IN PART I, ITEM 1
OF OUR  ANNUAL  REPORT ON FORM 10-K FOR THE FISCAL  YEAR ENDED  JANUARY 2, 1999,
WHICH  DISCUSSION IS INCORPORATED  HEREIN BY REFERENCE.  SUCH IMPORTANT  FACTORS
INCLUDE  OUR  ABILITY  TO  CREATE   PRODUCT  AND  BRAND  NAME   AWARENESS,   THE
EFFECTIVENESS  AND  EFFICIENCY  OF  OUR  ADVERTISING,   THE  LEVEL  OF  CONSUMER
ACCEPTANCE OF OUR PRODUCTS,  THE NUMBER AND TIMING OF NEW RETAIL STORE OPENINGS,
THE PERFORMANCE OF OUR EXISTING AND NEW RETAIL STORES, OUR ABILITY TO MANAGE OUR
PLANNED RAPID STORE EXPANSION, OUR ABILITY TO MAINTAIN COST-EFFECTIVE PRODUCTION
AND DELIVERY OF PRODUCTS,  OUR ABILITY TO  SUCCESSFULLY  IDENTIFY AND RESPOND TO
EMERGING  TRENDS  IN THE  MATTRESS  INDUSTRY,  THE LEVEL OF  COMPETITION  IN THE
MATTRESS INDUSTRY, AND GENERAL ECONOMIC CONDITIONS AND CONSUMER CONFIDENCE.

OVERVIEW

Select  Comfort is the leading  vertically  integrated  manufacturer,  specialty
retailer and direct marketer of innovative air beds and sleep-related  products.
Since the  introduction  of our first air bed  product in 1987,  management  has
focused  on  improving  our  product,   expanding  our  product  line,  building
manufacturing  and  distribution  systems and  growing our four sales  channels:
retail, direct marketing, event marketing and e-commerce.  Vertically integrated
operations  and control over four  separate  but  complementary  sales  channels
enable us to develop  and  maintain  direct  customer  relationships  as well as
leverage advertising  dollars.  Sales generation is driven primarily by targeted
print, radio and television media that generate customer  inquiries,  as well as
by our  multiple,  complementary  distribution  channels,  which are designed to
provide multiple opportunities for customers to purchase our products.

Retail  operations  included 320 stores at October 2, 1999,  including 32 leased
departments  within Bed Bath & Beyond stores, and 264 stores at January 2, 1999,
including  14 leased  departments.  The  Company  plans to open a minimum  of 20
retail stores during the  remainder of 1999,  including  expansion of the leased
department  concept.  Three of the 19 retail store openings in the third quarter
of 1999  were in new  markets.  We have  closed  a  total  of six  stores  since
inception.

For the three  months ended  October 2, 1999,  the Company  reported  comparable
store  sales  growth of 3.6% as  compared  to 23.3% for the three  months  ended
October 3, 1998.  Comparable  store sales  increased by 7.9% for the nine months
ended  October  2, 1999 and 24.7% for the nine  months  ended  October  3, 1998.
Comparable store sales results have been and will continue to be influenced by a
variety of factors,  including  levels of  awareness  of our  products and brand
name,  levels of consumer  acceptance  of our  existing  and new  products,  our
ability to  successfully  introduce  new products  and product line  extensions,
comparable store sales performance in prior periods, the maturation of our store
base,  the  amount,   effectiveness   and   efficiency  of  retail   advertising
expenditures and promotional activity,  the amount of competitive activity,  our
ability to effectively  integrate our direct and retail  distribution  channels,
the evolution of store operations,  including  improvements in store design, the
quality and tenure of store-level managers and sales professionals,  and general
economic conditions and consumer confidence.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
net sales  contributed by new stores,  any  disruptions in third-party  delivery
services,  competitive  factors and general  economic  conditions  and  consumer
confidence.  Our  business is also  subject to some  seasonal  influences,  with
heavier  concentrations of sales during the fourth quarter holiday season due to
increased mall traffic.


                                       8
<PAGE>

A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores, and advertising and marketing  expenditures.  The level of such spending
cannot be adjusted quickly and is based, in significant part, on expectations of
future customer inquiries and net sales.  Furthermore,  a substantial portion of
net sales is often realized in the last month of a quarter,  with such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

Results of Operations

The  following  table sets  forth,  for the  periods  indicated,  our results of
operations  expressed as  percentages of net sales.  Percentage  amounts may not
total due to rounding.

                                       THREE MONTHS ENDED    NINE MONTHS ENDED
                                     --------------------- ---------------------
                                     OCTOBER 2, OCTOBER 3, OCTOBER 2, OCTOBER 3,
                                        1999       1998       1999       1998
                                     ---------- ---------- ---------- ----------
Net sales                               100.0%     100.0%     100.0%     100.0%
Cost of sales                            35.1       34.6       34.5       34.8
                                     ---------- ---------- ---------- ----------
  Gross margin                           64.9       65.4       65.5       65.2
                                     ---------- ---------- ---------- ----------

Operating expenses:
  Sales and marketing                    62.7       52.7       58.7       53.5
  General and administrative             11.5        8.3        9.1        7.6
                                     ---------- ---------- ---------- ----------
      Total operating expenses           74.2       61.0       67.8       61.0
                                     ---------- ---------- ---------- ----------

Operating income (loss)                  (9.3)       4.5       (2.3)       4.1
Other income (expense), net               0.7       (6.8)       0.7       (3.6)
                                     ---------- ---------- ---------- ----------

Income (loss) before income taxes        (8.6)      (2.3)      (1.7)       0.5
Income tax expense (benefit)             (3.2)       0.8       (0.6)       0.8
                                     ---------- ---------- ---------- ----------
Net loss                                 (5.4)%     (3.2)%     (1.1)%     (0.2)%
                                     ========== ========== ========== ==========

The overall decrease in operating  earnings for 1999 as compared to 1998 relates
to increases in operating  expenses,  as a percentage  of net sales,  to support
long-term  growth plans.  In addition,  direct  marketing sales declined by $1.8
million in the third  quarter  of 1999  compared  to the third  quarter of 1998.
Retail sales, which were positively  influenced in those markets in which retail
advertising has been expanded, were lower than expected in those markets without
increased advertising. A substantial portion of the Company's operating expenses
is relatively fixed on a short-term basis and is necessary for long-term growth,
including increased retail advertising, certain selling expenses associated with
retail store  operations,  direct marketing  selling  expenses,  and general and
administrative  costs. The Company has also initiated  several strategic studies
that have added to general and administrative  costs. These studies are expected
to be completed in the fourth quarter of 1999.

COMPARISON OF THREE MONTHS ENDED OCTOBER 2, 1999 WITH THREE MONTHS ENDED
  OCTOBER 3, 1998

NET SALES
Net sales increased 13.7% to $68.2 million for the three months ended October 2,
1999 from $60.0 million for the three months ended October 3, 1998 primarily due
to an increase in unit sales.  Net sales were favorably  impacted by (i) an $8.5
million  increase  from the opening of 76 new retail  stores  during the past 12
months and (ii) a $1.3 million increase from a 3.6% increase in comparable store
sales,  primarily due to increased advertising in selected markets.  These sales
increases were offset by a $1.8 million decrease in direct marketing sales.



                                       9
<PAGE>



GROSS MARGIN
Gross margin  decreased to 64.9% for the three months ended October 2, 1999 from
65.4% for the three  months  ended  October 3, 1998  primarily  due to increased
costs of  promotional  programs  and a shift  in  product  mix to  lower  margin
products,  partially offset by improved  purchasing through volume discounts and
better   relationships  with  key  suppliers  and  improved  leverage  of  fixed
manufacturing costs over higher unit volumes.

SALES AND MARKETING
Sales and  marketing  expenses  increased  35.3% to $42.8  million for the three
months  ended  October 2, 1999 from $31.6  million  for the three  months  ended
October 3, 1998,  and increased as a percentage of net sales to 62.7% from 52.7%
for the comparable prior-year period. The increase in the dollar amount of sales
and  marketing  expenses for the three month period was primarily due to (i) the
opening of 76 new retail stores  during the last 12 months,  (ii) an increase in
advertising  expenditures  of $4.4 million to support the  Company's  growth and
(iii) higher  commissions,  percentage  rents and freight expense related to the
higher net sales.  Sales and marketing expenses increased as a percentage of net
sales  primarily due to (i) increased  advertising  focused on longer term sales
growth  through brand and retail store  awareness,  (ii) lower direct  marketing
sales and (iii) selling expenses in new stores increasing at a greater rate than
net sales.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  58.3% to $7.9  million for the
three months ended  October 2, 1999 from $5.0 million for the three months ended
October  3, 1998.  The  increase  in general  and  administrative  expenses  was
primarily  due to  increased  spending on  infrastructure  to support  long-term
growth plans and strategic consulting studies undertaken to determine and refine
ongoing business strategies.

OTHER INCOME (EXPENSE), NET
Other  income  increased  $4.6 million to  approximately  $480,000 for the three
months ended  October 2, 1999 from ($4.1)  million  expense for the three months
ended  October 3, 1998.  The increase was  primarily due to (i) the inclusion of
$3.7 million of non-cash  interest  expense in the three months ended October 3,
1998 relating to the change in the fair value of an outstanding  put warrant and
(ii) an increase in interest  income due to the increase in cash  obtained  from
the  completion  of our  initial  public  offering  in  December  1998.  The put
provision  associated with the warrant was eliminated effective on completion of
the initial public offering.

INCOME TAX EXPENSE (BENEFIT)
Income tax benefit  changed to a ($2.2)  million  benefit  for the three  months
ended October 2, 1999 from  $493,000  expense for the three months ended October
3, 1998 due to a decrease in taxable income in 1999, partially offset by the use
of available net operating loss carryforwards in 1998.

COMPARISON OF NINE MONTHS ENDED OCTOBER 2, 1999 WITH NINE MONTHS ENDED
  OCTOBER 3, 1998

NET SALES
Net sales increased 15.0% to $205.6 million for the nine months ended October 2,
1999 from $178.8 million for the nine months ended October 3, 1998 primarily due
to an increase in unit sales. Net sales were favorably  impacted by (i) an $18.6
million  increase  from the opening of 76 new retail  stores  during the past 12
months and (ii) an $8.1  million  increase  from a 7.9%  increase in  comparable
store sales,  primarily due to the continuing maturation of stores and increased
advertising  in selected  markets.  These sales  increases were offset by a $7.0
million decrease in direct marketing sales.

GROSS MARGIN
Gross margin  increased to 65.5% for the nine months ended  October 2, 1999 from
65.2% for the nine  months  ended  October  3, 1998 due to  improved  purchasing
through  volume  discounts  and  better  relationships  with key  suppliers  and
improved  leverage  of fixed  manufacturing  costs  over  higher  unit  volumes,
partially offset by an increase in costs of promotional programs.



                                       10
<PAGE>



SALES AND MARKETING
Sales and  marketing  expenses  increased  26.3% to $120.7  million for the nine
months  ended  October  2, 1999 from $95.6  million  for the  nine-months  ended
October 3, 1998,  and increased as a percentage of net sales to 58.7% from 53.5%
for the comparable prior-year period. The increase in the dollar amount of sales
and  marketing  expenses for the nine month period was  primarily due to (i) the
opening of 76 new retail stores  during the last 12 months,  (ii) an increase in
advertising  expenditures  of $9.0 million to support the  Company's  growth and
(iii) higher commissions, percentage rents and freight expense related to higher
net sales.  Sales and marketing  expenses increased as a percentage of net sales
primarily due to (i) increased  advertising  focused on longer term sales growth
through brand and retail store awareness,  (ii) lower direct marketing sales and
(iii)  selling  expenses  in new stores  increasing  at a greater  rate than net
sales.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  37.7% to $18.7 million for the
nine months ended  October 2, 1999 from $13.6  million for the nine months ended
October  3, 1998.  The  increase  in general  and  administrative  expenses  was
primarily  due to  increased  spending on  infrastructure  to support  long-term
growth plans and strategic consulting studies undertaken to determine and refine
ongoing business strategies.

OTHER INCOME (EXPENSE), NET
Other income increased $7.7 million to  approximately  $1.3 million for the nine
months  ended  October 2, 1999 from ($6.4)  million  expense for the nine months
ended  October 3, 1998.  The increase was  primarily due to (i) the inclusion of
$5.2 million of non-cash  interest  expense in the nine months ended  October 3,
1998 relating to the change in the fair value of an outstanding  put warrant and
(ii) an increase in interest  income due to the increase in cash  obtained  from
the  completion  of our  initial  public  offering  in  December  1998.  The put
provision  associated with the warrant was eliminated effective on completion of
the initial public offering.

INCOME TAX EXPENSE (BENEFIT)
Income tax expense decreased to ($1.3) million benefit for the nine months ended
October 2, 1999 from $1.3 million  expense for the nine months ended  October 3,
1998 due to a decrease in taxable income in 1999 partially  offset by the use of
available net operating loss carryforwards in 1998.

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6 million,  which have been partially used for (i) the repayment
of $15.0 million of debt,  (ii) expansion of retail stores,  (iii) the build-out
of our third  manufacturing plant and (iv) the repurchase of 1,065,000 shares of
Company  common  stock for $11.8  million.  The Company  had working  capital of
approximately  $24.9  million at October 2, 1999 and $42.2 million at January 2,
1999.

Net cash provided by operating  activities  for the nine months ended October 2,
1999  was  approximately  $12.5  million  and  consisted  primarily  of net loss
adjusted for non-cash expenses,  decreases in accounts receivable as a result of
the GE revolving third party credit  agreement and increases in accounts payable
and accrued liabilities,  partially offset by increases in inventories. Net cash
provided by operating  activities  for the nine months ended October 3, 1998 was
approximately $2.6 million and consisted primarily of cash flows from operations
before non-cash expenses,  partially offset by increases in accounts  receivable
and decreases in accounts payable.

Effective  as of July 1999,  we  terminated  our  revolving  third-party  credit
arrangement  with  Monogram  Bank,  an  affiliate  of General  Electric  Capital
Corporation  ("GE") and entered into a third-party credit arrangement with Green
Tree Financial  Corporation ("Green Tree"). These arrangements have been used to
provide  financing  for  our  customers'  use in  purchasing  our  products.  In
connection with all purchases  financed under these  arrangements,  the provider
pays an  amount  equal to the  total  amount  of  purchases  net of  promotional
discounts.  The  provider  sets the rate,  annual  fees and all other  terms and
conditions relating to the customers'  accounts,  including  collection policies
and procedures,  and is the owner of the  receivables.  In July 1999, Green Tree
purchased  substantially all of the outstanding receivables from GE. As a result
of this  transaction,  we received $9.8 million that had been retained by GE and
included in our accounts receivable. There are no retainage requirements as part
of this new agreement.

                                       11
<PAGE>



Net cash used in investing  activities was  approximately  $36.9 million for the
nine months  ended  October 2, 1999 and $6.7  million for the nine months  ended
October 3, 1998.  Investing  activities  consisted  of purchases of property and
equipment for new retail stores in both  periods,  and the  investment of excess
cash in marketable securities with maturities in excess of 90 days in 1999.

Net cash used in financing  activities  was  approximately  $7.8 million for the
nine months ended October 2, 1999 and consisted  primarily of $10.4 million used
to repurchase  Company common stock and $0.5 million used to repay debt,  offset
by stock  option  exercises.  Net cash  provided  by  financing  activities  was
approximately $900,000 for the nine months ended October 3, 1998 which consisted
of stock option exercises net of debt repayments.

In August 1999, the Board of Directors authorized management to repurchase up to
$4 million in shares of the Company's  common stock due to the  availability  of
excess cash and the  valuation  of the  Company's  shares in the  market.  As of
November  9, 1999 we had  repurchased  490,000  shares  for  approximately  $3.3
million  under this  authorization.  We believe  that cash flow  generated  from
operations  and  existing  cash  resources  will be  sufficient  to meet working
capital and liquidity  requirements for the foreseeable  future as we pursue our
long-term  growth  strategy,  described in greater  detail  below.  During 1999,
through November 9, 1999, we had repurchased  1,065,000 shares for approximately
$11.8 million.

LOOKING FORWARD

We have  continued  our  strategic  analysis of the business  and have  retained
several  consulting  groups to perform studies to evaluate product  positioning,
marketing  efforts,  logistics and product  distribution  to be completed in the
fourth quarter. The results of these studies will be a significant consideration
in the refinement of our long-term strategy.

We currently are executing  several  strategic  initiatives that we believe will
accelerate sales growth and improve operating results. These initiatives include
(i)  developing a more  integrated  marketing  approach that will  concentrate a
higher  percentage  of  advertising  expenditures  in our retail and  e-commerce
channels,  (ii)  increasing  the  number of retail  distribution  points for our
products and (iii) expanding our product line.

Store  sales  in  markets  in  which  we have  expanded  our  media  advertising
expenditures  have  outperformed  store  sales  in  non-media  markets.  We will
continue to evaluate overall advertising effectiveness and spending levels.

We expect to open a minimum  of 20 stores  during  the  fourth  quarter of 1999.
Beyond 1999, growth in retail stores, as well as expansion into different retail
venues or formats,  will be based in part on  findings of the ongoing  strategic
studies. Store openings in future years will most likely include additional mall
stores  and  leased  departments,  possibly  with  one or more  partnerships  in
addition to our partnership  with Bed Bath & Beyond,  and may include  different
venues or formats,  including  possibly  strip mall  stores,  furniture  stores,
department stores or sleep stores.

Product line expansion will initially be achieved  through test marketing of the
sofa  sleeper  product  as well as a  portable  air  bed.  We  have  elected  to
terminate,  effective as of February 1, 2000, the license  agreement under which
we had  developed  and  test-marketed  our  adjustable  frame  product.  We will
continue to explore  alternatives  for development and  commercialization  of an
adjustable  frame product for our air beds, but we currently do not anticipate a
broad-based rollout of an adjustable frame product in 2000.

The  success of our  strategy  will  depend on many  factors  including  (i) the
effectiveness  and efficiency of our  advertising  in creating  awareness of our
products and brand name and generating  sales,  (ii) our ability to successfully
open additional stores and leased  departments in new and existing  markets,  as
well as in both existing and new venues and formats, (iii) the level of consumer
acceptance  of our existing and new products,  (iv) our ability to  successfully
commercialize  significant product line extensions,  (v) our ability to generate
consumer inquiries and drive consumer traffic to retail stores, (vi) competition
in the  mattress  industry  and (vii)  general  economic  factors  and  consumer
confidence.

The strategic  initiatives and additional  business analyses are directed toward
improving  our  long-term   performance  and  are  not  expected  to  contribute
significantly to growth in sales and earnings for the remainder of 1999, and may
negatively impact earnings in the remainder of 1999 and 2000.

                                       12
<PAGE>



IMPACT OF YEAR 2000

STATE OF READINESS
Beginning  in  early  1996,  we  included  certain  Year  2000  initiatives  and
remediation  plans in our broader  information  systems strategic plan. In early
1998 we retained an  independent  consultant to assess the adequacy of Year 2000
initiatives and remediation plans. All essential  information  technology ("IT")
systems have been  inventoried  and  remediation  plans for any Year 2000 issues
have been  implemented.  Remediation plans included the development of Year 2000
compliant  applications  for order  entry,  customer  service  and point of sale
systems in fall 1996. In the third quarter of 1997, we purchased and implemented
an enterprise  information  system used in  manufacturing  operations,  material
planning, inventory management, order processing, financial management and human
resources applications, which was upgraded to be Year 2000 compliant in February
1999. We purchased Year 2000 compliant  upgrades to our payroll  applications in
1997 and our telephone system in 1998. Year 2000 compliant upgrades for software
applications  for  processing  and  tracking  warranty  claims and returns  were
implemented  in October  1999.  Year 2000  compliant  upgrades  for our customer
inquiries  applications  have been developed and will be implemented in November
1999. With the implementation of these applications and upgrades, we expect that
all core  applications  and IT systems will be Year 2000 compliant by the end of
the fourth quarter of 1999.

In August 1998, we formed a Year 2000 project team ("Year 2000 Project Team") to
identify and address Year 2000 compliance matters,  including significant non-IT
systems which are comprised of the embedded  technology  used in our  buildings,
plant,  equipment  and other  infrastructure.  All material  Year 2000 issues in
non-IT systems have been inventoried and remedial action has been completed.

During the first  quarter of 1998,  we initiated  discussions  with  significant
suppliers  regarding their plans to remediate Year 2000 issues.  We sent each of
the significant suppliers a questionnaire inquiring as to the magnitude of their
Year 2000 issues and the status of their readiness.  We have received assurances
from a majority of these  suppliers that they will become Year 2000 compliant in
a timely  manner.  We have not received  responses from all of the third parties
with  which we do  business.  In  addition  to the  questionnaires,  a  supplier
certification  program  has been  established  under which  suppliers  must meet
rigorous  standards  relating  to  quality,  service,  the  ability  to  deliver
materials on a timely basis and Year 2000 compliance.  To date, 12 key suppliers
have been certified and other authorized suppliers are in the process of seeking
certification. All key suppliers, including our Eastern European supplier of air
chambers,  have notified us that they are or will be Year 2000 compliant  during
1999.

In addition  to  suppliers,  we also rely upon  governmental  agencies,  utility
companies,  telecommunication  service  companies  and other  service  providers
outside  of our  control.  There  can be no  assurance  that  such  governmental
agencies or other third parties will not suffer a Year 2000 business  disruption
that could have a material adverse effect on our business,  financial  condition
or operating results.

COSTS TO ADDRESS THE YEAR 2000 ISSUE
We have incurred $165,000 in 1999 to complete our remediation plans required for
IT systems,  including  systems  software costs and  consulting  fees. We do not
anticipate incurring future significant costs.

RISKS PRESENTED BY THE YEAR 2000 ISSUE
If any third party who  provides  goods or services  essential  to our  business
activities fails to appropriately  address Year 2000 issues,  such failure could
have a material adverse effect on our business, financial condition or operating
results.  For  example,  a Year  2000  related  disruption  on the  part  of the
financial institutions which process our credit card sales could have a material
adverse effect on our business, financial condition or operating results.

CONTINGENCY PLANS
The Year 2000 Project Team's initiatives  include the development of contingency
plans in the  event  we have not  completed  all  remediation  plans in a timely
manner. In addition,  the Year 2000 Project Team is in the process of developing
contingency  plans in the event  that any  third  party  who  provides  goods or
services  essential to our  business  fails to  appropriately  address Year 2000
issues.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   No material changes.


                                       13
<PAGE>



                          PART II: OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

       The Company and certain of its former  officers and  directors  have been
       named as defendants in a class action  lawsuit filed on behalf of Company
       shareholders in U.S.  District Court in Minnesota.  The named plaintiffs,
       who purport to act on behalf of a class of  purchasers  of the  Company's
       common  stock  during the period  from  December 4, 1998 to June 7, 1999,
       charge the defendants  with  violations of federal  securities  laws. The
       suit alleges that the Company and the named directors and officers failed
       to disclose or misrepresented  certain information concerning the Company
       during the class  period.  The  complaint  does not  specify an amount of
       damages claimed. The Company believes that the complaint is without merit
       and intends to vigorously defend the claims.

ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

      In May 1999, the Board of Directors authorized management to repurchase up
      to $10 million in shares of the Company's common stock in the open market.
      The Company subsequently repurchased 575,000 shares for approximately $8.5
      million. In August 1999, the Board of Directors  authorized  management to
      repurchase  up to an  additional  $4  million  in shares of the  Company's
      common  stock.  Through  November 9, 1999,  the  Company  has  repurchased
      490,000  shares for  approximately  $3.3 million  under this  program.  We
      believe cash  generated  from  operations,  together  with  existing  cash
      balances,  will be sufficient to satisfy  anticipated  short-term  working
      capital requirements and long-term liquidity needs.


ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

       Not applicable.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

       Not applicable.

ITEM 5 - OTHER INFORMATION

      In July 1999, the Board of Directors of the Company approved the amendment
      of the Company's  1990 Omnibus Stock Option Plan and 1997 Stock  Incentive
      Plan  (collectively,   the  "Plans")  to  modify  the  change  in  control
      provisions  applicable to options granted on or after July 27, 1999. Under
      the Plans, a transaction constituting a "change in control" will result in
      the immediate  vesting in full of options granted under the Plans and such
      options will  continue to be  exercisable  for the  remaining  term of the
      options. Prior to the amendments approved in July 1999, the Plans provided
      that a  transaction  that would  otherwise  constitute a change in control
      would not constitute a change in control if the  transaction  was approved
      by at least a  majority  of the  "continuity"  Directors  (which  includes
      members of the Board of  Directors on the  effective  date of the Plan and
      Directors  nominated  by such  Directors  for  subsequent  election to the
      Board). The foregoing  provision will continue to be applicable to options
      issued and outstanding prior to July 27, 1999. As to options granted on or
      after July 27, 1999,  a  transaction  constituting  a change in control as
      defined under the Plans will constitute a change in control,  resulting in
      acceleration  of  the  vesting  of  options,  regardless  of  whether  the
      transaction  has been approved by a majority of the continuity  Directors.
      The foregoing description of the change in control provisions of the Plans
      is qualified  in its  entirety by  reference  to the complete  text of the
      Plans, which are included in this filing as exhibits.



                                       14
<PAGE>



ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

       (a)  Exhibits.

            Exhibit
            Number      Description
            -------     -----------
              10.1      1990 Omnibus Stock Option Plan, as amended and restated

              10.2      1997 Stock Incentive Plan, as amended and restated

              27.1      Financial Data Schedule

       (b)  Reports on Form 8-K

            None.



                                       15
<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements  of the  Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                           SELECT COMFORT CORPORATION



                                      /s/Patrick A. Hopf
                                      -------------------------------------
November  15, 1999                    Patrick A. Hopf
                                      Chairman and Interim President and
                                      Chief Executive Officer (principal
                                      executive officer)



                                      /s/James C. Raabe
                                      -------------------------------------
                                      James C. Raabe
                                      Chief Financial Officer (principal
                                      financial and accounting officer)


                                       16
<PAGE>



                                  EXHIBIT INDEX


 Exhibit Number             Description                      Location
 --------------   -----------------------------   -----------------------------
      10.1        Select Comfort Corporation      Filed herewith electronically
                  1990 Option Plan, as amended
                  and restated

      10.2        Select Comfort Corporation      Filed herewith electronically
                  1997 Option Plan, as amended
                  and restated

      27.1        Financial Data Schedule         Filed herewith electronically



                                       17
<PAGE>

                                                                    EXHIBIT 10.1

                           SELECT COMFORT CORPORATION

                         1990 OMNIBUS STOCK OPTION PLAN

                 (As Amended and Restated through July 27, 1999)


ARTICLE 1. ESTABLISHMENT AND PURPOSE

     1.1  ESTABLISHMENT.  Select  Comfort  Corporation  (the  "Company")  hereby
establishes a plan providing for the grant of stock options to certain  eligible
employees,  directors and consultants of the Company and its subsidiaries.  This
plan shall be known as the 1990 Omnibus Stock Option Plan (the "Plan").

     1.2  PURPOSE.  The purpose of the Plan is to advance the  interests  of the
Company and its  shareholders  by enabling the Company and its  subsidiaries  to
attract and retain persons of ability as employees,  directors and  consultants,
by providing an incentive to such  individuals  through equity  participation in
the Company and by rewarding such  individuals who contribute to the achievement
by the Company of its long-term economic objectives.

ARTICLE 2. DEFINITIONS

     The  following  terms shall have the meanings  set forth below,  unless the
context clearly otherwise requires:

     2.1 "BOARD" means the Board of Directors of the Company.

     2.2 "CHANGE IN CONTROL"  means an event  described  in Section  11.1 below.

     2.3 "CODE" means the Internal Revenue Code of 1986, as amended.

     2.4 "COMMITTEE"  means  the entity  administering  the Plan, as provided in
Article 3 below.

     2.5 "COMMON  STOCK" means the common  stock of the Company,  par value $.0l
per share,  or the number and kind of shares of stock or other  securities  into
which such Common Stock may be changed in accordance with Section 4.3 below.

     2.6 "DISABILITY"  means  the  occurrence  of  an  event  which  constitutes
permanent  and total  disability  within the meaning of Section  22(e)(3) of the
Code.

     2.7 "ELIGIBLE PERSONS" means individuals who are (a) full-time or part-time
employees  (including,  without limitation,  officers and directors who are also
employees) of the Company or any Subsidiary,  (b) non-employee directors, or (c)
consultants to the Company or any Subsidiary.

     2.8 "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended.

     2.9 "FAIR MARKET VALUE" means,  with respect to the Common Stock, as of any
date:


<PAGE>

          (a) if the Common  Stock is listed or  admitted  to  unlisted  trading
     privileges  on any  national  securities  exchange  or is not so  listed or
     admitted  but  transactions  in the Common Stock are reported on the NASDAQ
     National  Market  System,  the mean between the reported  high and low sale
     prices of the  Common  Stock on such  exchange  or by the  NASDAQ  National
     Market System as of such date (or, if no shares were traded on such day, as
     of the next preceding day on which there was such a trade); or

          (b) if  the Common  Stock is not so  listed or  admitted  to  unlisted
     trading  privileges or reported on the NASDAQ National  Market System,  and
     bid and asked prices there for in the over-the-counter  market are reported
     by the  NASDAQ  System  or the  National  Quotation  Bureau,  Inc.  (or any
     comparable reporting service), the mean of the closing bid and asked prices
     as of such  date,  as so  reported  by the  NASDAQ  System,  or,  if not so
     reported thereon,  as reported by the National  Quotation Bureau,  Inc. (or
     such comparable reporting service); or

          (c) if the  Common  Stock is not so listed  or  admitted  to  unlisted
     trading  privileges,  or reported on the NASDAQ National Market System, and
     such bid and asked prices are not so reported,  such price as the Committee
     determines in good faith in the exercise of its reasonable discretion.

     2.10 "INCENTIVE  STOCK  OPTION"  means a  right to  purchase  Common  Stock
granted to an Optionee  pursuant to Section 6.5 of the Plan that qualifies as an
incentive stock option within the meaning of Section 422A of the Code.

     2.11  "NON-STATUTORY  STOCK OPTION" means a right to purchase  Common Stock
granted to an Optionee pursuant to Section 6.6 of the Plan that does not qualify
as an Incentive Stock Option.

     2.12  "OPTION"  means an Incentive  Stock Option or a  Non-Statutory  Stock
Option.

     2.13 "OPTIONEE" means an Eligible Person who receives one or more Incentive
Stock Options or Non-Statutory Stock Options under the Plan.

     2.14 "PERSON"  means  any   individual,  corporation,  partnership,  group,
association  or other  "person"  (as such term is used in  Section  14(d) of the
Exchange Act), other than the Company,  a wholly owned subsidiary of the Company
or any employee benefit plan sponsored by the Company.

     2.15 "RETIREMENT"  means the retirement of  an Optionee  pursuant to and in
accordance  with the regular  retirement  plan or practice of the Company or the
Subsidiary employing the Optionee.

     2.16 "SECURITIES ACT" means the Securities Act of 1933, as amended.

     2.17 "SUBSIDIARY" means any corporation that is a subsidiary corporation of
the Company (within the meaning of Section 425(f) of the Code).



                                       2
<PAGE>

     2.18 "TAX DATE" means a date defined in Section 6.6(c) of the Plan.

ARTICLE 3. PLAN ADMINISTRATION

     The Plan shall be  administered by the Board or by a committee of the Board
consisting of not less then two persons; provided,  however, that from and after
the date on which the Company first  registers a class of its equity  securities
under  Section  12 of the  Exchange  Act the Plan shall be  administered  by the
Board,  a majority  of which  Board and a majority  of whom acting on any matter
under the Plan shall be "disinterested  persons" as defined by Rule l6b-3 of the
Rules  and  Regulations  of  the  Securities  and  Exchange  Commission  or by a
committee  consisting solely of not less than three members of the Board who are
"disinterested  persons"  within  the  meaning  of Rule  l6b-3 of the  Rules and
Regulations  of the  Securities  and  Exchange  Commission.  Members  of  such a
committee,  if  established,  shall be appointed from time to time by the Board,
shall serve at the pleasure of the Board and may resign at any time upon written
notice to the  Board.  A  majority  of the  members  of such a  committee  shall
constitute  a quorum.  Such a committee  shall act by  majority  approval of its
members,  shall keep minutes of its meetings  and shall  provide  copies of such
minutes to the Board.  Action of such a committee may be taken without a meeting
if  unanimous  written  consent  thereto  is given.  Copies of minutes of such a
committee's  meetings and of its actions by written consent shall be provided to
the Board and kept with the  corporate  records of the Company.  As used in this
Plan,  the  term  "Committee"  will  refer  either  to the  Board  or to  such a
committee,  if  established.  From and after the date on which the Company first
registers a class of its equity securities under Section 12 of the Exchange Act,
no member of the Committee shall be eligible, or shall have been eligible at any
time  within  the  lesser  of one year or the  period  since the  Company  first
registered  a class of its equity  securities  under  Section 12 of the Exchange
Act, to receive an Incentive Stock Option or a Non-Statutory  Stock Option under
the Plan.

     In accordance  with and subject to the provisions of the Plan, with respect
to Incentive Stock Options and Non-Statutory Stock Options,  the Committee shall
select the Optionees from Eligible Persons; shall determine the number of shares
of Common Stock to be subject to such Options granted  pursuant to the Plan, the
time at which such Options are granted, the Option exercise price, Option period
and the manner in which each such Option becomes exercisable; and shall fix such
other  provisions  of such  Options  as the  Committee  may  deem  necessary  or
desirable and as  consistent  with the terms of the Plan.  The  Committee  shall
determine  the  form or forms  of the  agreements  with  Optionees  which  shall
evidence the particular terms, conditions,  rights and duties of the Company and
the Optionees  under Options  granted  pursuant to the Plan. The Committee shall
have the authority,  subject to the provisions of the Plan, to establish,  adopt
and  revise  such  rules  and  regulations  relating  to the Plan as it may deem
necessary or advisable for the  administration  of the Plan. With the consent of
the Optionee  affected  thereby,  the Committee may amend or modify the terms of
any  outstanding  Incentive  Stock Option or  Non-Statutory  Stock Option in any
manner, provided that the amended or modified terms are permitted by the Plan as
then in effect.  Without limiting the generality of the foregoing sentence,  the
Committee  may,  with the  consent of the  Optionee  affected  thereby,  modify,
extend, renew or accept the surrender of any outstanding  Incentive Stock Option
or Non-Statutory Stock Option, to the extent not previously  exercised,  and the
Committee may authorize the grant of new Options in substitution therefor to the
extent not previously exercised.



                                       3
<PAGE>

     Each  determination,  interpretation  or other  action made or taken by the
Committee pursuant to the provisions of the Plan shall be conclusive and binding
for all purposes and on all persons, including,  without limitation, the Company
and its Subsidiaries, the shareholders of the Company, the Committee and each of
the members  thereof,  the directors,  officers and employees of the Company and
its Subsidiaries,  and the Optionees and their respective successors in interest
(except that the Committee  shall have no right to exercise any discretion  with
respect to Director Sock  Options).  No member of the Committee  shall be liable
for any action or  determination  made in good faith with respect to the Plan or
any Option granted under the Plan.

     From and after the date on which the Company first registers a class of its
equity  securities under Section 12 of the Exchange Act, any member of the Board
who is an Eligible  Person under the Plan shall have no vote on (a) any proposed
amendment to the Plan or (b) any other  matter that might  affect such  member's
individual  interest under the Plan; nor shall such member's presence be counted
in  determining  whether  a quorum is  present  at any  meeting  at which a vote
involving the Plan or individual rights thereunder is taken.

ARTICLE 4. STOCK SUBJECT TO THE PLAN

     4.1  NUMBER.  The  maximum  number of shares of Common  Stock that shall be
reserved for  issuance  under the Plan shall be 400,000,  subject to  adjustment
upon changes in  capitalization of the Company as provided in Section 4.3 below.
The maximum  number of shares  authorized  may be increased from time to time by
approval  of the Board and the  shareholders  of the  Company.  Shares of Common
Stock that may be issued upon exercise of Options shall be applied to reduce the
maximum number of shares of Common Stock  remaining  available for use under the
Plan.

     4.2  UNUSED STOCK. Any shares of Common Stock that are subject to an Option
(or any portion  thereof)  that lapses,  expires or for any reason is terminated
unexercised shall automatically again become available for use under the Plan.

     4.3  CAPITAL  ADJUSTMENTS.  If the number of  outstanding  shares of Common
Stock is increased  or  decreased  or changed into or exchanged  for a different
number or kind of  shares  of stock or other  securities  of the  Company  or of
another  corporation  by reason of any  reorganization,  merger,  consolidation,
recapitalization,  reclassification, stock dividend, stock split, combination of
shares, rights offering or any other change in the corporate structure or shares
of the  Company,  the  Committee  (or,  if the  Company  is  not  the  surviving
corporation  in any such  transaction,  the board of directors of the  surviving
corporation)  shall  make  appropriate  adjustment  as to the number and kind of
securities  subject  to and  reserved  under the Plan and,  in order to  prevent
dilution  or  enlargement  of the  rights of  Optionees,  the number and kind of
securities  subject  to  outstanding   Options.   Any  such  adjustment  in  any
outstanding  Option shall be made without change in the aggregate purchase price
applicable  to the  unexercised  portion of the  Option but with an  appropriate
adjustment in the price for each share or other unit of any security  covered by
the Option.  However,  no change  shall be made in the terms of any  outstanding
Incentive Stock Option as a result of any such change in the corporate structure
or shares of the Company,  without the consent of the Optionee affected thereby,
that would  disqualify  such Incentive Stock Option from treatment under Section
422A of the Code or would



                                       4
<PAGE>

be  considered a  modification,  extension or renewal of an option under Section
425(h) of the Code.

ARTICLE 5. PARTICIPATION

     Optionees who are selected to receive grants of Incentive  Stock Options or
Non-Statutory Stock Options shall be those Eligible Persons who, in the judgment
of the Committee, are performing, or during the term of an Option, will perform,
vital services in the management,  operation and development of the Company or a
Subsidiary,  and  significantly  contribute  or are  expected  to  significantly
contribute  to the  achievement  of  long-term  corporate  economic  objectives.
Optionees  may be  granted  from  time to time one or more  Non-Statutory  Stock
Options  under the Plan,  and  Optionees  who are  employees of the Company or a
Subsidiary may be granted from time to time one or more Incentive  Stock Options
under the Plan,  in any case as may be  determined  by the Committee in its sole
discretion. The number, type, terms and conditions of Options granted to various
Eligible Persons need not be uniform, consistent or in accordance with any plan,
whether or not such Eligible Persons are similarly situated.  Upon determination
by the Committee that an Option is to be granted to an Optionee,  written notice
shall be given such person specifying such terms, conditions,  rights and duties
related  thereto.  Each Optionee shall enter into an agreement with the Company,
in such form as the Committee  shall  determine and which is consistent with the
provisions of the Plan, specifying the terms,  conditions,  rights and duties of
Incentive Stock Options and Non-Statutory  Stock Options granted under the Plan.
Options  shall be deemed to be  granted  as of the date  specified  in the grant
resolution  of the  Committee,  which  date  shall  be the  date of the  related
agreement with the Optionee.

ARTICLE 6.  TERMS OF OPTIONS

     6.1 GRANT OF  OPTIONS. An Optionee  may be granted  one or more  Incentive
Stock Options or  Non-Statutory  Stock Options under the Plan, and the Committee
in its sole  discretion  may designate  whether an Option is to be considered an
Incentive Stock Option or a Non-Statutory Stock Option; provided,  however, that
only  Optionees  who are  employees  of the  Company  or a  Subsidiary  shall be
eligible to be granted Incentive Stock Options.  The Committee may grant both an
Incentive Stock Option and a Non-Statutory  Stock Option to the same Optionee at
the same time or at different times.  Incentive Stock Options and  Non-Statutory
Stock Options,  whether granted at the same or different times,  shall be deemed
to have been awarded in separate grants, shall be clearly identified,  and in no
event will the  exercise of one Option  affect the right to  exercise  any other
Option or affect the number of shares of Common Stock for which any other Option
may be exercised.

     6.2 MANNER OF OPTION EXERCISE. An Option may be exercised by an Optionee in
whole or in part from time to time,  subject to the conditions  contained herein
and in the agreement  evidencing such Option, by delivery,  in person or through
certified or registered  mail,  of written  notice of exercise to the Company at
its principal executive office in Maple Grove, Minnesota (Attention: Secretary),
and by paying in full the total Option  exercise  price for the shares of Common
Stock  purchased.  Such notice shall be in a form  satisfactory to the Committee
and shall  specify  the  particular  Option (or portion  thereof)  that is being
exercised  and the  number of shares  with  respect to which the Option is being
exercised. Subject to Section 9.1,



                                       5
<PAGE>

the exercise of the Option shall be deemed effective upon receipt of such notice
and payment.  As soon as practicable after the effective exercise of the Option,
the Optionee shall be recorded on the stock transfer books of the Company as the
owner of the shares  purchased and the Company shall deliver to the Optionee one
or more duly issued stock certificates evidencing such ownership.

     6.3 PAYMENT OF OPTION  EXERCISE  PRICE.  At the time of the  exercise of an
Incentive  Stock  Option or a  Non-Statutory  Stock  Option,  the  Optionee  may
determine  whether the total purchase price of the shares to be purchased  shall
be paid  solely in cash or by  transfer  from the  Optionee  to the  Company  of
previously acquired shares of Common Stock, or by a combination  thereof. In the
event the  Optionee  elects to pay the  purchase  price in whole or in part with
previously  acquired  shares of Common Stock,  the value of such shares shall be
equal to their Fair Market  Value on the date of  exercise.  The  Committee  may
reject an  Optionee's  election  to pay all or part of the  purchase  price with
previously acquired shares of Common Stock and require such purchase price to be
paid entirely in cash.  For purposes of this Section 6.3,  "previously  acquired
shares"  shall include both shares of Common Stock that are already owned by the
Optionee  at the time of  exercise  and  shares of Common  Stock  that are to be
acquired  pursuant  to  the  exercise  of the  Option  concerned.  In  its  sole
discretion,  the Committee may determine either at the time of grant or exercise
of an  Incentive  Stock Option or a  Non-Statutory  Stock  Option,  to permit an
Optionee  to pay all or any  portion  of the  purchase  price by  delivery  of a
promissory note in form and substance acceptable to the Committee.

     6.4 RIGHTS  AS A  SHAREHOLDER.   The  Optionee  shall  have no  rights as a
shareholder  with  respect  to any shares of Common  Stock  covered by an Option
until the Optionee shall have become the holder of record of such shares, and no
adjustments  shall be made for dividends or other  distributions or other rights
as to which there is a record date  preceding the date the Optionee  becomes the
holder of record of such shares except as the  Committee may determine  pursuant
to Section 4.3.

     6.5 INCENTIVE STOCK OPTIONS.

          (a) INCENTIVE STOCK OPTION EXERCISE  PRICE.  The per share price to be
     paid by the  Optionee at the time an  Incentive  Stock  Option is exercised
     will be determined by the Committee, but shall not be less than (i) 100% of
     the Fair Market  Value of one share of Common  Stock on the date the Option
     is granted, (ii) 110% of the Fair Market Value of one share of Common Stock
     on the date the Option is granted  if, at that time the Option is  granted,
     the  Optionee  owns,  directly or  indirectly  (as  determined  pursuant to
     Section  425(d) of the Code),  more than 10% of the total  combined  voting
     power of all classes of stock of the Company,  any Subsidiary or any parent
     corporation  of the Company  (within  the meaning of Section  425(e) of the
     Code).

          (b) AGGREGATE  LIMITATION OF STOCK SUBJECT TO INCENTIVE STOCK OPTIONS.
     Notwithstanding  any other provision of the Plan, the aggregate Fair Market
     Value  (determined as of the date an Incentive  Stock Option is granted) of
     the shares of Common Stock with respect to which  incentive  stock  options
     (within the meaning of Section  422A of the Code) are  exercisable  for the
     first time by an Optionee  during any calendar year (under the Plan and any
     other incentive stock option plans of the Company,



                                       6
<PAGE>

     any Subsidiary or any parent corporation of the Company (within the meaning
     of Section 425(e) of the Code)) shall not exceed $100,000.

          (c) DURATION OF INCENTIVE  STOCK  OPTIONS.  The period during which an
     Incentive  Stock Option may be exercised shall be fixed by the Committee at
     the time such Option is granted,  but in no event shall such period  exceed
     ten  years  from the date  the  Option  is  granted  or,  in the case of an
     Optionee  that owns,  directly or  indirectly  (as  determined  pursuant to
     Section  425(d) of the Code)  more  than 10% of the total  combined  voting
     power of all classes of stock of the Company,  any Subsidiary or any parent
     corporation  of the Company  (within  the meaning of Section  425(e) of the
     Code),  five years from the date the Incentive Stock Option is granted.  An
     Incentive  Stock Option shall become  exercisable at such times and in such
     installments  (which  may be  cumulative)  as  shall be  determined  by the
     Committee  at the time the Option is granted.  Upon the  completion  of its
     exercise  period,  an  Incentive  Stock  Option,  to the  extent  not  then
     exercised,  shall expire. Except as otherwise provided in Articles 7 or 11,
     all  Incentive  Stock  Options  granted  to  an  Optionee  hereunder  shall
     terminate  and may no longer be exercised  if the Optionee  ceases to be an
     employee  of the  Company  and all  Subsidiaries  or if the  Optionee is an
     employee of a Subsidiary  and the  Subsidiary  ceases to be a Subsidiary of
     the Company (unless the Optionee continues as an employee of the Company or
     another Subsidiary).

          (d)  DISPOSITION OF COMMON STOCK ACQUIRED  PURSUANT TO THE EXERCISE OF
     INCENTIVE  STOCK  OPTIONS.  Prior to making a  disposition  (as  defined in
     Section 425(c) of the Code) of any shares of Common Stock acquired pursuant
     to the exercise of an Incentive  Stock Option granted under the Plan before
     the  expiration of two years after the date on which the Option was granted
     or before the expiration of one year after the date on which such shares of
     Common Stock were  transferred to the Optionee  pursuant to exercise of the
     Option,  the  Optionee  shall  send  written  notice to the  Company of the
     proposed date of such disposition,  the number of shares to be disposed of,
     the amount of proceeds to be received from such  disposition  and any other
     information  relating to such  disposition  that the Company may reasonably
     request.  The right of an  Optionee to make any such  disposition  shall be
     conditioned  on the  receipt by the  Company of all  amounts  necessary  to
     satisfy  any  federal,   state  or  local   withholding  tax   requirements
     attributable  to such  disposition.  The Committee shall have the right, in
     its sole discretion,  to endorse the certificates  representing such shares
     with a legend restricting transfer and to cause a stop transfer order to be
     entered with the  Company's  transfer  agent until such time as the Company
     receives the amounts necessary to satisfy such withholding  requirements or
     until the later of the expiration of two years from the date the Option was
     granted or one year from the date on which such shares were  transferred to
     the Optionee pursuant to the exercise of the Option.

          (e) WITHHOLDING  TAXES. The Company is entitled to withhold and deduct
     from  future  wages of the  Optionee,  or make other  arrangements  for the
     collection  of, all  legally  required  amounts  necessary  to satisfy  any
     federal,  state or local  withholding tax requirements  attributable to any
     action by the Optionee,  including,  without  limitation,  a disposition of
     shares of Common Stock described in Section 6.5(d) above, that causes the



                                       7
<PAGE>

     Incentive  Stock  Option to cease to qualify as an  incentive  stock option
     within the meaning of Section 422A of the Code.

     6.6 NON-STATUTORY STOCK OPTIONS.

          (a) OPTION  EXERCISE  PRICE.  The per  share  price to  be paid by the
     Optionee at the time a  Non-Statutory  Stock  Option is  exercised  will be
     determined  by the  Committee,  but  shall not be less than 85% of the Fair
     Market  Value of one  share of  Common  Stock  on the  date the  Option  is
     granted.

          (b) DURATION OF NON-STATUTORY STOCK OPTIONS. The period during which a
     Non-Statutory Stock Option may be exercised shall be fixed by the Committee
     at the time such  option is  granted,  but in no event  shall  such  period
     exceed 10 years  and one  month  from the date the  Option  is  granted.  A
     Non-Statutory  Stock Option shall become  exercisable  at such times and in
     such  installments  (which may be cumulative) as shall be determined by the
     Committee  at the time the Option is granted.  Upon the  completion  of its
     exercise  period,  a  Non-Statutory  Stock  Option,  to the extent not then
     exercised,  shall expire. Except as otherwise provided in Articles 7 or 11,
     all Non-Statutory  Stock Options granted hereunder to an Optionee who is an
     employee of the Company and all  Subsidiaries  shall  terminate  and may no
     longer be exercised if the Optionee ceases to be an employee of the Company
     or a Subsidiary  or if the Optionee is an employee of a Subsidiary  and the
     Subsidiary  ceases to be a Subsidiary  of the Company  (unless the Optionee
     continues  as  an  employee  of  the  Company  or  another  Subsidiary).  A
     Non-Statutory  Stock Option granted  hereunder to an Optionee who is not an
     employee of the Company or a Subsidiary will terminate as determined by the
     Committee at the time of grant.

          (c) WITHHOLDING TAXES.

               (i) The  Company is  entitled  to (aa)  withhold  and deduct from
          future  wages of the  Optionee,  or make  other  arrangements  for the
          collection of, all legally required  amounts  necessary to satisfy any
          federal,  state or local withholding tax requirements  attributable to
          the Optionee's  exercise of a Non-Statutory  Stock Option or otherwise
          incurred  with  respect to the Option,  or (bb)  require the  Optionee
          promptly to remit the amount of such withholding to the Company before
          acting on the Optionee's notice of exercise of the Option.

               (ii) The  Committee  may, in its  discretion  and subject to such
          rules as the  Committee may adopt,  permit an Optionee to satisfy,  in
          whole or in part, any  withholding  tax obligation  which may arise in
          connection with the exercise of a Non-Statutory Stock Option either by
          electing to have the Company  withhold from the shares of Common Stock
          to be issued upon exercise  that number of shares of Common Stock,  or
          by electing to deliver to the Company  already-owned  shares of Common
          Stock, in either case having a Fair Market Value, on the date such tax
          is  determined  under the Code (the "Tax  Date"),  equal to the amount
          necessary  to  satisfy  the  withholding  amount  due.  An  Optionee's
          election to have the  Company  withhold  shares of Common  Stock or to
          deliver already-owned shares of Common Stock upon



                                       8
<PAGE>

          exercise is  irrevocable  and is subject to the consent or disapproval
          of  the  Committee.  If  the  Optionee  is  an  officer,  director  or
          beneficial  owner of more than 10% of the outstanding  Common Stock of
          the  Company and at the time of exercise of the Option the Company has
          a class  of  equity  securities  registered  under  Section  12 of the
          Exchange  Act,  such election may not be made within six months of the
          date the  Non-Statutory  Stock Option is granted  (unless the death or
          Disability  of the  Optionee  occurs prior to the  expiration  of such
          six-month period), and must be made either six months prior to the Tax
          Date or between the third and twelfth  business days following  public
          release of any of the Company's  quarterly or annual summary  earnings
          statements.  When shares of Common  Stock are issued  prior to the Tax
          Date to an Optionee making such an election,  the Optionee shall agree
          in writing to  surrender  that number of shares on the Tax Date having
          an aggregate Fair Market Value equal to the tax due.

ARTICLE 7. EFFECT OF TERMINATION OF EMPLOYMENT ON OPTIONS

     7.1  TERMINATION OF EMPLOYMENT DUE TO DEATH,  DISABILITY OR RETIREMENT.  In
the event an  Optionee's  employment  is  terminated  with the  Company  and all
Subsidiaries by reason of his death,  Disability or Retirement,  all outstanding
Incentive  Stock  Options  and  Non-Statutory  Stock  Options  then  held by the
Optionee shall become immediately exercisable in full and remain exercisable for
a period of three months in the case of  Retirement  and one year in the case of
death or Disability,  but notwithstanding the foregoing,  exercise may not occur
after the expiration date of any such Option.

     7.2  TERMINATION OF EMPLOYMENT FOR REASONS OTHER THAN DEATH,  DISABILITY OR
RETIREMENT.

          (a) Except as  otherwise  provided  in Article 11 and  subsection  (b)
     below, in the event an Optionee's employment is terminated with the Company
     and all  Subsidiaries  for any reason other than his death,  Disability  or
     Retirement,  all rights of the  Optionee  under the Plan shall  immediately
     terminate  without  notice  of any kind and no  Incentive  Stock  Option or
     Non-Statutory  Stock Option then held by the Optionee  shall  thereafter be
     exercisable.

          (b)  Notwithstanding  the provisions of Subsection (a) above,  upon an
     Optionee's termination of employment with the Company and all Subsidiaries,
     the Committee may, in its sole discretion (which may be exercised before or
     following   such   termination),   cause   Incentive   Stock   Options  and
     Non-Statutory   Stock   Options  then  held  by  such  Optionee  to  become
     exercisable  and  to  remain  exercisable  following  such  termination  of
     employment in the manner  determined by the Committee;  provided,  however,
     that no Option shall be exercisable  after the expiration  date thereof and
     no  Incentive  Stock  Option  may be  exercisable  more than  three  months
     following termination of employment.

     7.3 DATE OF EMPLOYMENT TERMINATION. For purposes of the Plan, an Optionee's
employment  shall be deemed to have terminated on the last day of the pay period
covered by the Optionee's  final paycheck.  Notwithstanding  the foregoing,  the
Optionee shall not be deemed to



                                       9
<PAGE>

have  ceased to be an employee  for  purposes of the Plan until the later of the
91st  day of any bona  fide  leave  of  absence  approved  by the  Company  or a
Subsidiary for the Optionee (including,  without limitation,  any layoff) or the
expiration  of the  period of any bona fide  leave of  absence  approved  by the
Company or a  Subsidiary  for the Optionee  (including  without  limitation  any
layoff) during which the Optionee's  right to reemployment is guaranteed  either
by statute or contract.

ARTICLE 8. RIGHTS OF EMPLOYEES; OPTIONEES.

     8.1  EMPLOYMENT.  Nothing in the Plan shall  interfere with or limit in any
way the right of the Company or any  Subsidiary to terminate  the  employment of
any Eligible Person or Optionee at any time, nor confer upon any Eligible Person
or  Optionee  any  right  to  continue  in  the  employ  of the  Company  or any
Subsidiary.

     8.2  NONTRANSFERABILITY.  No right or interest of any Optionee in an Option
granted  pursuant to the Plan shall be  assignable  or  transferable  during the
lifetime of the Optionee,  either voluntarily or involuntarily,  or subjected to
any lien, directly or indirectly,  by operation of law, or otherwise,  including
execution, levy, garnishment,  attachment, pledge or bankruptcy. In the event of
an Optionee's  death, an Optionee's  rights and interest in any Options shall be
transferable by testamentary will or the laws of descent and  distribution,  and
payment of any amounts due under the Plan shall be made to, and  exercise of any
Options (to the extent  permitted  pursuant to Section  7.1) may be made by, the
Optionee's legal  representatives,  heirs or legatees.  If in the opinion of the
Committee an Optionee  holding any Option is disabled from caring for his or her
affairs because of mental condition, physical condition or age, any payments due
the Optionee may be made to, and any rights of the Optionee under the Plan shall
be exercised by, such Optionee's  guardian,  conservator or other legal personal
representative  upon furnishing the Committee with evidence  satisfactory to the
Committee of such status.

     8.3  NON-EXCLUSIVITY OF THE PLAN. Nothing contained in the Plan is intended
to amend,  modify or  rescind  any  previously  approved  compensation  plans or
programs  entered  into by the  Company.  The Plan  will be  construed  to be an
addition to any and all such other plans or  programs.  Neither the  adoption of
the Plan nor the submission of the Plan to the  shareholders  of the Company for
approval will be construed as creating any limitations on the power or authority
of the Board to adopt such additional or other compensation  arrangements as the
Board may deem necessary or desirable.

ARTICLE 9. SHARE ISSUANCE AND TRANSFER RESTRICTIONS

     9.1 SHARE ISSUANCES. Notwithstanding any other provision of the Plan or any
agreements  entered into pursuant  hereto,  the Company shall not be required to
issue or deliver any certificate for shares of Common Stock under this Plan (and
an Option shall not be considered to be exercised, notwithstanding the tender by
the  Optionee  of any  consideration  there  for),  unless and until each of the
following conditions has been fulfilled:

          (a)(i)  there  shall  be in  effect  with  respect  to such  shares  a
     registration  statement  under the Securities Act and any applicable  state
     securities  laws if the  Committee,  in its  sole  discretion,  shall  have
     determined to file, cause to become effective



                                       10
<PAGE>

     and maintain the effectiveness of such registration  statement;  or (ii) if
     the Committee has  determined not to so register the shares of Common Stock
     to be issued under the Plan, (A)  exemptions  from  registration  under the
     Securities Act and applicable  state securities laws shall be available for
     such issuance (as determined by counsel to the Company) and (B) there shall
     have  been  received  from  the  Optionee  (or,  in the  event  of death or
     disability,   the  Optionee's  heir(s)  or  legal   representative(s))  any
     representations  or agreements  requested by the Company in order to permit
     such issuance to be made pursuant to such exemptions; and

          (b) there  shall have been  obtained  any other  consent,  approval or
     permit from any state or federal  governmental  agency which the  Committee
     shall, in its sole discretion upon the advice of counsel, deem necessary or
     advisable.

     9.2 SHARE TRANSFERS. Shares of Common Stock issued pursuant to the exercise
of  Options  granted  under  the Plan may not be  sold,  assigned,  transferred,
pledged,   encumbered  or  otherwise   disposed  of  (whether   voluntarily   or
involuntarily)  except  pursuant to  registration  under the  Securities Act and
applicable   state   securities   laws  or  pursuant  to  exemptions  from  such
registrations. The Company may condition the sale, assignment, transfer, pledge,
encumbrance  or other  disposition  of such  shares  not issued  pursuant  to an
effective and current  registration  statement  under the Securities Act and all
applicable  state  securities  laws on the  receipt  from the  party to whom the
shares  of Common  Stock  are to be so  transferred  of any  representations  or
agreements  requested by the Company in order to permit such transfer to be made
pursuant to exemptions from registration under the Securities Act and applicable
state securities laws.

     9.3 LEGENDS. Unless a registration statement under the Securities Act is in
effect with respect to the issuance or transfer of shares of Common Stock issued
under the Plan, each certificate  representing any such shares shall be endorsed
with a legend in  substantially  the  following  form,  unless  counsel  for the
Company  is of the  opinion  as to any such  certificate  that  such  legend  is
unnecessary:

     THE  SECURITIES  EVIDENCED  HEREBY  HAVE  NOT  BEEN  REGISTERED  UNDER  THE
     SECURITIES ACT OF 1933, AS AMENDED ("THE ACT"), OR UNDER  APPLICABLE  STATE
     SECURITIES LAWS. THESE SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT AND MAY
     NOT BE OFFERED FOR SALE, SOLD, ASSIGNED,  TRANSFERRED,  PLEDGED, ENCUMBERED
     OR  OTHERWISE  DISPOSED  OF EXCEPT  PURSUANT TO AN  EFFECTIVE  REGISTRATION
     STATEMENT  UNDER THE ACT AND SUCH STATE LAWS OR  PURSUANT  TO AN  EXEMPTION
     FROM  REGISTRATION  UNDER THE ACT AND SUCH STATE LAWS, THE  AVAILABILITY OF
     WHICH IS TO BE ESTABLISHED TO THE SATISFACTION OF THE COMPANY.

ARTICLE 10. PLAN AMENDMENT, MODIFICATION AND TERMINATION

     The Board may suspend or terminate  the Plan or any portion  thereof at any
time, and may amend the Plan from time to time in such respects as the Board may
deem advisable in order that  Incentive  Stock Options and  Non-Statutory  Stock
Options  under  the Plan  shall  conform  to any  change in  applicable  laws or
regulations or in any other respect the Board may



                                       11
<PAGE>

deem to be in the best interests of the Company; provided, however, that no such
amendment,  without  approval  of the  shareholders  of  the  Company,  may  (a)
materially  increase the  benefits  accruing to  Optionees  under the Plan,  (b)
increase the total  number of shares of Common Stock as to which  Options may be
granted  under the Plan,  except as provided in Section 4.3 of the Plan,  or (c)
materially  modify the  requirements as to eligibility for  participation in the
Plan. No termination,  suspension or amendment of the Plan shall alter or impair
any  outstanding  Option without the consent of the Optionee  affected  thereby;
provided,  however,  that  this  sentence  shall  not  impair  the  right of the
Committee to take whatever action it deems appropriate under Section 4.3.

ARTICLE 11. CHANGE IN CONTROL

     11.1 CHANGE IN CONTROL.  For  purposes of this  Section  11.1, a "Change in
Control"  of the  Company  shall  mean (a) the sale,  lease,  exchange  or other
transfer  of all or  substantially  all of the  assets  of the  Company  (in one
transaction or in a series of related transactions) to a corporation that is not
controlled by the Company,  (b) the approval by the  shareholders of the Company
of any plan or proposal for the  liquidation or  dissolution of the Company,  or
(c) a change in  control  of a nature  that  would be  required  to be  reported
(assuming  such event has not been  "previously  reported")  in response to Item
1(a) of the Current  Report on Form 8-K, as in effect on the  effective  date of
the Plan,  pursuant to Section 13 or 15(d) of the Exchange  Act,  whether or not
the  Company  is then  subject to such  reporting  requirement;  provided  that,
without limitation, such a Change in Control shall be deemed to have occurred at
such time as (x) any Person, other than any Person who owns any shares of Common
Stock on the effective date of the Plan, becomes after the effective date of the
Plan the  "beneficial  owner" (as defined in Rule 13d-3 under the Exchange  Act)
directly  or  indirectly,  of 50% or more of the  combined  voting  power of the
Company's  outstanding  securities  ordinarily  having  the  right  to  vote  at
elections of directors or (y)  individuals who constitute the Board of Directors
on the effective  date of the Plan cease for any reason to constitute at least a
majority thereof, provided that any person becoming a director subsequent to the
effective  date of the Plan whose  election,  or nomination  for election by the
Company's  shareholders,  was  approved  by a vote of at least a majority of the
directors  comprising  the Board of Directors on the effective  date of the Plan
(either by a specific vote or by approval of the proxy  statement of the Company
in which such person is named as a nominee for  director,  without  objection to
such  nomination)  shall be, for  purposes of this clause (y) and the  following
sentence,  considered  as  though  such  person  were a member  of the  Board of
Directors on the  effective  date of the Plan.  Notwithstanding  anything in the
foregoing  to the  contrary,  solely  for  purposes  of any  Option  issued  and
outstanding prior to July 27, 1999, no Change in Control shall be deemed to have
occurred for purposes of this  Section 11.1 by virtue of any  transaction  which
shall have been approved by the  affirmative  vote of at least a majority of the
members  of the  Board of  Directors  on the  effective  date of the  Plan.  The
foregoing  sentence  shall not apply to any Option  granted on or after July 27,
1999.

     11.2  ACCELERATION  OF VESTING.  If any of the events  described in Section
11.1 above  constituting  a Change in Control of the Company shall occur,  then,
without any action by the Committee or the Board, all outstanding  Options shall
become  immediately  exercisable in full and shall remain exercisable during the
remaining  term thereof,  whether or not the Optionees to whom such options have
been granted remain  employees of the Company or a Subsidiary or, in the case of
Directors,  remain  members  of the  Board  (and  any  Incentive  Stock  Options
remaining



                                       12
<PAGE>

unexercised  more than three months  following  termination of employment  shall
thereafter be deemed Non-Statutory Stock Options).

     11.3  LIMITATION ON ACCELERATION  OF VESTING.  Notwithstanding  anything in
Section  11.2  above  to  the  contrary,   if,  with  respect  to  an  Optionee,
acceleration  of the vesting of Options as provided in Section 11.2 above (which
acceleration could be deemed a payment within the meaning of Section 280G(b) (2)
of the Code), together with any other payments which such Optionee has the right
to  receive  from  the  Company  or any  corporation  which  is a  member  of an
"affiliated group" (as defined in Section 1504 (a) of the Code without regard to
Section 1504(b) of the Code) of which the Company is a member,  would constitute
a  "parachute  payment"  (as defined in Section  280G(b)  (2) of the Code),  the
payments to such Optionee pursuant to Section 11.2 above shall be reduced to the
largest  amount as will result in no portion of such  payments  being subject to
the excise tax imposed by Section 4999 of the Code.

ARTICLE 12. EFFECTIVE DATE OF THE PLAN

     12.1 EFFECTIVE  DATE. The Plan is effective as of May 30, 1990, the date it
was adopted by the Board  subject to the approval of the  shareholders.  Options
may be granted under the Plan prior to  shareholder  approval if made subject to
shareholder approval.

     12.2 DURATION OF THE PLAN. The Plan shall  terminate at midnight on May 29,
2000, and may be terminated prior thereto by Board action,  and no Options shall
be granted after such termination.  Options  outstanding upon termination of the
Plan may continue to be exercised in accordance with their terms.

ARTICLE 13. MISCELLANEOUS

     13.1  GOVERNING  LAW.  The  Plan  and all  agreements  hereunder  shall  be
construed in accordance with and governed by the laws of the State of Minnesota.

     13.2 GENDER AND NUMBER.  Except when  otherwise  indicated  by the context,
reference to the  masculine  gender in the Plan shall  include,  when used,  the
feminine gender and any term used in the singular shall also include the plural.


                                       13
<PAGE>

                                                                    EXHIBIT 10.2

                           SELECT COMFORT CORPORATION
                            1997 STOCK INCENTIVE PLAN

                 (As Amended and Restated through July 28, 1999)

1. PURPOSE OF PLAN.

     The purpose of the Select  Comfort  Corporation  1997 Stock  Incentive Plan
(the "Plan") is to advance the  interests  of Select  Comfort  Corporation  (the
"Company") and its  shareholders by enabling the Company and its Subsidiaries to
attract and retain  persons of ability to perform  services  for the Company and
its  Subsidiaries by providing an incentive to such  individuals  through equity
participation in the Company and by rewarding such individuals who contribute to
the achievement by the Company of its economic objectives.

2. DEFINITIONS.

     The  following  terms will have the meanings  set forth  below,  unless the
context clearly otherwise requires:

     2.1 "BOARD" means the Board of Directors of the Company.

     2.2 "BROKER  EXERCISE  NOTICE" means a written  notice  pursuant to which a
Participant,  upon  exercise  of an Option,  irrevocably  instructs  a broker or
dealer to sell a  sufficient  number of  shares or loan a  sufficient  amount of
money to pay all or a portion of the  exercise  price of the  Option  and/or any
related  withholding  tax  obligations  and remit such sums to the  Company  and
directs  the  Company  to  deliver  stock  certificates  to be issued  upon such
exercise directly to such broker or dealer.

     2.3 "CHANGE IN CONTROL"  means an event  described  in Section  13.1 of the
Plan.

     2.4 "CODE" means the Internal Revenue Code of 1986, as amended.

     2.5 "COMMITTEE"  means the group of individuals  administering the Plan, as
provided in Section 3 of the Plan.

     2.6 "COMMON STOCK" means the common stock of the Company,  $0.01 par value,
or the  number and kind of shares of stock or other  securities  into which such
common stock may be changed in accordance with Section 4.3 of the Plan.

     2.7  "DISABILITY"  means the  disability of the  Participant  such as would
entitle the Participant to receive  disability  income benefits  pursuant to the
long-term  disability  plan of the  Company  or  Subsidiary  then  covering  the
Participant or, if no such plan exists or is applicable to the Participant,  the
permanent and total disability of the Participant  within the meaning of Section
22(e)(3) of the Code.


<PAGE>

     2.8  "ELIGIBLE  RECIPIENTS"  means  all  employees  of the  Company  or any
Subsidiary  and  any   non-employee   directors,   consultants  and  independent
contractors of the Company or any Subsidiary.

     2.9 "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended.

     2.10 "FAIR MARKET VALUE" means, with respect to the Common Stock, as of any
date (or,  if no shares  were  traded  or  quoted on such  date,  as of the next
preceding  date on which  there was such a trade or quote) (a) the mean  between
the reported high and low sale prices of the Common Stock if the Common Stock is
listed,  admitted to unlisted  trading  privileges or reported on any foreign or
national  securities  exchange or on the Nasdaq National Market or an equivalent
foreign market on which sale prices are reported; (b) if the Common Stock is not
so listed,  admitted to unlisted trading privileges or reported, the closing bid
price as reported  by the Nasdaq  SmallCap  Market,  OTC  Bulletin  Board or the
National  Quotation  Bureau,  Inc. or other  comparable  service;  or (c) if the
Common  Stock  is not  so  listed  or  reported,  such  price  as the  Committee
determines  in good  faith in the  exercise  of its  reasonable  discretion.  If
determined by the Committee,  such determination  will be final,  conclusive and
binding for all purposes and on all persons, including,  without limitation, the
Company,  the shareholders of the Company, the Participants and their respective
successors-in-interest.  No  member  of the  Committee  will be  liable  for any
determination  regarding  the fair market value of the Common Stock that is made
in good faith.

     2.11  "INCENTIVE  AWARD"  means  an  Option,   Stock  Appreciation   Right,
Restricted  Stock Award,  Performance Unit or Stock Bonus granted to an Eligible
Recipient pursuant to the Plan.

     2.12  "INCENTIVE  STOCK  OPTION"  means a right to  purchase  Common  Stock
granted  to an  Eligible  Recipient  pursuant  to  Section  6 of the  Plan  that
qualifies as an "incentive  stock  option"  within the meaning of Section 422 of
the Code.

     2.13  "NON-STATUTORY  STOCK OPTION" means a right to purchase  Common Stock
granted to an Eligible Recipient pursuant to Section 6 of the Plan that does not
qualify as an Incentive Stock Option.

     2.14  "OPTION"  means an Incentive  Stock Option or a  Non-Statutory  Stock
Option.

     2.15  "PARTICIPANT"  means an Eligible  Recipient  who receives one or more
Incentive Awards under the Plan.

     2.16  "PERFORMANCE  UNIT" means a right  granted to an  Eligible  Recipient
pursuant to Section 9 of the Plan to receive a payment from the Company,  in the
form  of  stock,  cash  or a  combination  of  both,  upon  the  achievement  of
established employment, service, performance or other goals.

     2.17 "PREVIOUSLY ACQUIRED SHARES" means shares of Common Stock or Preferred
Stock  that are  already  owned  by the  Participant  or,  with  respect  to any
Incentive  Award,  that are to be issued upon the grant,  exercise or vesting of
such Incentive Award.



                                       2
<PAGE>

     2.18 "RESTRICTED  STOCK AWARD" means an award of Common Stock granted to an
Eligible  Recipient  pursuant  to  Section 8 of the Plan that is  subject to the
restrictions  on  transferability  and the  risk of  forfeiture  imposed  by the
provisions of such Section 8.

     2.19  "RETIREMENT"  means  termination of employment or service pursuant to
and in accordance with the regular (or, if approved by the Board for purposes of
the  Plan,  early)  retirement/pension  plan  or  practice  of  the  Company  or
Subsidiary  then covering the  Participant,  provided that if the Participant is
not covered by any such plan or practice,  the Participant  will be deemed to be
covered by the Company's plan or practice for purposes of this determination.

     2.20 "SECURITIES ACT" means the Securities Act of 1933, as amended.

     2.21  "STOCK  APPRECIATION  RIGHT"  means a right  granted  to an  Eligible
Recipient  pursuant  to  Section 7 of the Plan to  receive  a  payment  from the
Company,  in the form of  stock,  cash or a  combination  of both,  equal to the
difference  between the Fair Market  Value of one or more shares of Common Stock
and the exercise price of such shares under the terms of such Stock Appreciation
Right.

     2.22 "STOCK  BONUS" means an award of Common  Stock  granted to an Eligible
Recipient pursuant to Section 10 of the Plan.

     2.23  "SUBSIDIARY"   means  any  entity  that  is  directly  or  indirectly
controlled  by the Company or any entity in which the Company has a  significant
equity interest, as determined by the Committee.

     2.24 "TAX DATE" means the date any withholding tax obligation  arises under
the Code or other  applicable  tax statute for a Participant  with respect to an
Incentive Award.

3. PLAN ADMINISTRATION.

     3.1 THE  COMMITTEE.  The Plan  will be  administered  by the  Board or by a
committee  of the  Board.  So long as the  Company  has a  class  of its  equity
securities  registered  under  Section 12 of the  Exchange  Act,  any  committee
administering  the Plan will consist  solely of two or more members of the Board
who are  "non-employee  directors"  within the  meaning of Rule 16b-3  under the
Exchange Act and, if the Board so  determines  in its sole  discretion,  who are
"outside  directors"  within the meaning of Section  162(m) of the Code.  Such a
committee, if established, will act by majority approval of the members (but may
also take action  with the written  consent of a majority of the members of such
committee),  and a majority of the members of such a committee will constitute a
quorum.  As used in the Plan,  "Committee"  will refer to the Board or to such a
committee,  if  established.  To the extent  consistent  with corporate law, the
Committee  may  delegate to any  officers  of the Company the duties,  power and
authority  of the  Committee  under  the Plan  pursuant  to such  conditions  or
limitations as the Committee may  establish;  provided,  however,  that only the
Committee may exercise such duties, power and authority with respect to Eligible
Recipients  who are subject to Section 16 of the Exchange Act. The Committee may
exercise its duties, power and authority under the Plan in its sole and absolute
discretion  without the consent of any  Participant  or other party,  unless the
Plan specifically  provides  otherwise.  Each  determination,  interpretation or
other action made or taken by the



                                       3
<PAGE>

Committee  pursuant to the provisions of the Plan will be conclusive and binding
for all  purposes  and on all persons,  and no member of the  Committee  will be
liable for any action or  determination  made in good faith with  respect to the
Plan or any Incentive Award granted under the Plan.

     3.2 AUTHORITY OF THE COMMITTEE.

          (a) In accordance  with and subject to the provisions of the Plan, the
     Committee  will have the authority to determine all provisions of Incentive
     Awards as the Committee  may deem  necessary or desirable and as consistent
     with the terms of the Plan, including,  without limitation,  the following:
     (i) the Eligible Recipients to be selected as Participants; (ii) the nature
     and  extent  of  the  Incentive  Awards  to be  made  to  each  Participant
     (including  the  number of shares of  Common  Stock to be  subject  to each
     Incentive  Award,  any exercise price, the manner in which Incentive Awards
     will  vest or become  exercisable  and  whether  Incentive  Awards  will be
     granted in tandem  with  other  Incentive  Awards)  and the form of written
     agreement, if any, evidencing such Incentive Award; (iii) the time or times
     when Incentive Awards will be granted;  (iv) the duration of each Incentive
     Award;  and (v) the  restrictions and other conditions to which the payment
     or vesting of Incentive Awards may be subject.  In addition,  the Committee
     will have the  authority  under the Plan in its sole  discretion to pay the
     economic value of any Incentive Award in the form of cash,  Common Stock or
     any combination of both.

          (b) The Committee  will have the authority  under the Plan to amend or
     modify  the  terms  of any  outstanding  Incentive  Award  in  any  manner,
     including, without limitation, the authority to modify the number of shares
     or other terms and conditions of an Incentive Award,  extend the term of an
     Incentive  Award,  accelerate  the  exercisability  or vesting or otherwise
     terminate  any  restrictions  relating to an  Incentive  Award,  accept the
     surrender  of  any  outstanding  Incentive  Award  or,  to the  extent  not
     previously exercised or vested, authorize the grant of new Incentive Awards
     in substitution for surrendered  Incentive Awards;  provided,  however that
     the amended or modified  terms are  permitted by the Plan as then in effect
     and that any  Participant  adversely  affected by such  amended or modified
     terms has  consented  to such  amendment or  modification.  No amendment or
     modification  to an  Incentive  Award,  however,  whether  pursuant to this
     Section  3.2 or any other  provisions  of the Plan,  will be deemed to be a
     re-grant of such Incentive Award for purposes of this Plan.

          (c) In the  event of (i) any  reorganization,  merger,  consolidation,
     recapitalization,  liquidation,  reclassification,  stock  dividend,  stock
     split,  combination of shares, rights offering,  extraordinary  dividend or
     divestiture  (including  a  spin-off)  or any  other  change  in  corporate
     structure or shares, (ii) any purchase, acquisition, sale or disposition of
     a significant amount of assets or a significant business,  (iii) any change
     in accounting principles or practices, or (iv) any other similar change, in
     each case with respect to the Company or any other entity whose performance
     is relevant to the grant or vesting of an Incentive  Award,  the  Committee
     (or,  if  the  Company  is  not  the  surviving  corporation  in  any  such
     transaction,  the board of directors  of the  surviving  corporation)  may,
     without  the  consent  of any  affected  Participant,  amend or modify  the
     vesting criteria of any outstanding  Incentive Award that is based in whole
     or in part on the financial



                                       4
<PAGE>

     performance of the Company (or any Subsidiary or division  thereof) or such
     other entity so as equitably to reflect such event, with the desired result
     that the criteria for evaluating such financial  performance of the Company
     or such other entity will be substantially the same (in the sole discretion
     of the  Committee or the board of directors of the  surviving  corporation)
     following such event as prior to such event;  provided,  however,  that the
     amended or modified terms are permitted by the Plan as then in effect.

4. SHARES AVAILABLE FOR ISSUANCE.

     4.1 MAXIMUM NUMBER OF SHARES  AVAILABLE.  Subject to adjustment as provided
in Section 4.3 of the Plan,  the maximum  number of shares of Common  Stock that
will be available for issuance under the Plan will be 2,500,000 shares of Common
Stock.

     4.2 ACCOUNTING FOR INCENTIVE AWARDS. Shares of Common Stock that are issued
under the Plan or that are  subject  to  outstanding  Incentive  Awards  will be
applied  to reduce  the  maximum  number of  shares  of Common  Stock  remaining
available  for  issuance  under the Plan.  Any  shares of Common  Stock that are
subject to an  Incentive  Award that  lapses,  expires,  is forfeited or for any
reason is terminated unexercised or unvested and any shares of Common Stock that
are  subject to an  Incentive  Award that is settled or paid in cash or any form
other than shares of Common Stock will automatically  again become available for
issuance  under  the  Plan.  Any  shares of Common  Stock  that  constitute  the
forfeited  portion  of a  Restricted  Stock  Award,  however,  will  not  become
available for further issuance under the Plan.

     4.3  ADJUSTMENTS  TO  SHARES  AND  INCENTIVE  AWARDS.  In the  event of any
reorganization,    merger,   consolidation,    recapitalization,    liquidation,
reclassification,  stock dividend,  stock split,  combination of shares,  rights
offering,  divestiture or extraordinary  dividend  (including a spin-off) or any
other change in the corporate structure or shares of the Company,  the Committee
(or, if the Company is not the surviving  corporation  in any such  transaction,
the board of  directors  of the  surviving  corporation)  will make  appropriate
adjustment (which determination will be conclusive) as to the number and kind of
securities or other property  (including cash) available for issuance or payment
under the Plan and, in order to prevent dilution or enlargement of the rights of
Participants, (a) the number and kind of securities or other property (including
cash) subject to outstanding  Options, and (b) the exercise price of outstanding
Options.

5. PARTICIPATION.

     Participants  in the Plan will be those  Eligible  Recipients  who,  in the
judgment of the Committee, have contributed, are contributing or are expected to
contribute  to the  achievement  of  economic  objectives  of the Company or its
Subsidiaries.  Eligible  Recipients may be granted from time to time one or more
Incentive  Awards,  singly or in combination  or in tandem with other  Incentive
Awards, as may be determined by the Committee in its sole discretion.  Incentive
Awards  will be  deemed  to be  granted  as of the date  specified  in the grant
resolution  of the  Committee,  which  date  will  be the  date  of any  related
agreement with the Participant.

6. OPTIONS.



                                       5
<PAGE>

     6.1 GRANT.  An Eligible  Recipient may be granted one or more Options under
the Plan,  and such  Options  will be  subject  to such  terms  and  conditions,
consistent  with the other  provisions  of the Plan, as may be determined by the
Committee in its sole discretion.  The Committee may designate whether an Option
is to be considered an Incentive Stock Option or a  Non-Statutory  Stock Option.
To the extent that any Incentive  Stock Option granted under the Plan ceases for
any reason to qualify as an "incentive stock option" for purposes of Section 422
of the Code,  such Incentive  Stock Option will continue to be  outstanding  for
purposes of the Plan but will thereafter be deemed to be a  Non-Statutory  Stock
Option.

     6.2 EXERCISE  PRICE.  The per share price to be paid by a Participant  upon
exercise of an Option will be determined  by the Committee in its  discretion at
the time of the Option grant; provided, however, that (a) such price will not be
less than 100% of the Fair Market Value of one share of Common Stock on the date
of grant with  respect to an  Incentive  Stock  Option  (110% of the Fair Market
Value if, at the time the  Incentive  Stock Option is granted,  the  Participant
owns,  directly or indirectly,  more than 10% of the total combined voting power
of all classes of stock of the Company or any parent or  subsidiary  corporation
of the Company), and (b) such price will not be less than 85% of the Fair Market
Value of one  share of  Common  Stock on the  date of grant  with  respect  to a
Non-Statutory Stock Option.

     6.3 EXERCISABILITY AND DURATION.  An Option will become exercisable at such
times and in such installments as may be determined by the Committee in its sole
discretion  at the time of  grant;  provided,  however,  that no  Option  may be
exercisable after 10 years from its date of grant.

     6.4 PAYMENT OF EXERCISE PRICE. The total purchase price of the shares to be
purchased  upon exercise of an Option will be paid  entirely in cash  (including
check, bank draft or money order); provided, however, that the Committee, in its
sole discretion and upon terms and conditions established by the Committee,  may
allow  such  payments  to be made,  in whole or in part,  by  tender of a Broker
Exercise  Notice,  Previously  Acquired  Shares,  a  promissory  note (on  terms
acceptable to the Committee in its sole  discretion) or by a combination of such
methods.

     6.5 MANNER OF  EXERCISE.  An Option may be exercised  by a  Participant  in
whole or in part from time to time,  subject to the conditions  contained in the
Plan and in the  agreement  evidencing  such Option,  by delivery in person,  by
facsimile or electronic  transmission  or through the mail of written  notice of
exercise to the Company  (Attention:  Chief Financial  Officer) at its principal
executive  office  in  Minneapolis,  Minnesota  and by  paying in full the total
exercise price for the shares of Common Stock to be purchased in accordance with
Section 6.4 of the Plan.

     6.6 AGGREGATE  LIMITATION OF STOCK SUBJECT TO INCENTIVE  STOCK OPTIONS.  To
the extent that the aggregate  Fair Market Value  (determined  as of the date an
Incentive Stock Option is granted) of the shares of Common Stock with respect to
which  incentive  stock options  (within the meaning of Section 422 of the Code)
are  exercisable  for the first time by a  Participant  during any calendar year
(under the Plan and any other incentive stock option plans of the Company or any
subsidiary  or parent  corporation  of the  Company  (within  the meaning of the
Code))  exceeds  $100,000 (or such other amount as may be prescribed by the Code
from time to time),  such excess Options will be treated as Non-Statutory  Stock
Options. The determination will be made



                                       6
<PAGE>

by taking  incentive  stock options into account in the order in which they were
granted.  If such excess only applies to a portion of an Incentive Stock Option,
the Committee, in its discretion, will designate which shares will be treated as
shares to be acquired upon exercise of an Incentive Stock Option.

7. STOCK APPRECIATION RIGHTS.

     7.1  GRANT.  An  Eligible  Recipient  may  be  granted  one or  more  Stock
Appreciation  Rights under the Plan, and such Stock Appreciation  Rights will be
subject to such terms and conditions,  consistent  with the other  provisions of
the Plan, as may be determined by the Committee in its sole discretion.

     7.2 EXERCISE PRICE. The exercise price of a Stock  Appreciation  Right will
be determined by the Committee, in its discretion,  at the date of grant but may
not be less than 100% of the Fair Market  Value of one share of Common  Stock on
the date of grant.

     7.3  EXERCISABILITY  AND DURATION.  A Stock  Appreciation Right will become
exercisable  at such time and in such  installments  as may be determined by the
Committee in its sole discretion at the time of grant;  provided,  however, that
no Stock  Appreciation  Right may be exercisable after 10 years from its date of
grant. A Stock Appreciation Right will be exercised by giving notice in the same
manner as for Options, as set forth in Section 6.5 of the Plan.

8. RESTRICTED STOCK AWARDS.

     8.1 GRANT.  An Eligible  Recipient  may be granted  one or more  Restricted
Stock Awards under the Plan, and such Restricted Stock Awards will be subject to
such terms and conditions,  consistent with the other provisions of the Plan, as
may be  determined by the  Committee in its sole  discretion.  The Committee may
impose such restrictions or conditions,  not inconsistent with the provisions of
the  Plan,  to  the  vesting  of  such  Restricted  Stock  Awards  as  it  deems
appropriate,  including,  without limitation, that the Participant remain in the
continuous employ or service of the Company or a Subsidiary for a certain period
or that the  Participant or the Company (or any Subsidiary or division  thereof)
satisfy certain performance goals or criteria.

     8.2  RIGHTS  AS A  STOCKHOLDER;  TRANSFERABILITY.  Except  as  provided  in
Sections  8.1,  8.3 and 14.3 of the Plan,  a  Participant  will have all voting,
dividend,  liquidation  and other  rights with respect to shares of Common Stock
issued to the Participant as a Restricted  Stock Award under this Section 8 upon
the  Participant  becoming  the  holder  of  record  of such  shares  as if such
Participant were a holder of record of shares of unrestricted Common Stock.

     8.3 DIVIDENDS AND DISTRIBUTIONS.  Unless the Committee determines otherwise
in its sole discretion (either in the agreement  evidencing the Restricted Stock
Award at the time of grant or at any  time  after  the  grant of the  Restricted
Stock Award),  any dividends or distributions  (including regular quarterly cash
dividends)  paid with respect to shares of Common Stock  subject to the unvested
portion of a Restricted Stock Award will be subject to the same  restrictions as
the shares to which such  dividends or  distributions  relate.  In the event the
Committee determines not to pay such dividends or distributions  currently,  the
Committee  will  determine in its sole  discretion  whether any interest will be
paid on such dividends or



                                       7
<PAGE>

distributions.  In addition,  the Committee in its sole  discretion  may require
such  dividends  and  distributions  to be  reinvested  (and  in such  case  the
Participants  consent to such  reinvestment) in shares of Common Stock that will
be subject to the same  restrictions  as the shares to which such  dividends  or
distributions relate.

     8.4 ENFORCEMENT OF RESTRICTIONS. To enforce the restrictions referred to in
this  Section  8, the  Committee  may place a legend  on the stock  certificates
referring  to such  restrictions  and may  require  the  Participant,  until the
restrictions  have lapsed,  to keep the stock  certificates,  together with duly
endorsed stock powers, in the custody of the Company or its transfer agent or to
maintain evidence of stock ownership,  together with duly endorsed stock powers,
in a certificateless book-entry stock account with the Company's transfer agent.

9. PERFORMANCE UNITS.

     An Eligible  Recipient may be granted one or more  Performance  Units under
the  Plan,  and  such  Performance  Units  will be  subject  to such  terms  and
conditions,  consistent  with  the  other  provisions  of  the  Plan,  as may be
determined  by the  Committee in its sole  discretion.  The Committee may impose
such  restrictions or conditions,  not  inconsistent  with the provisions of the
Plan,  to the  vesting  of  such  Performance  Units  as it  deems  appropriate,
including,  without  limitation,  that the Participant  remain in the continuous
employ or service of the Company or any  Subsidiary for a certain period or that
the Participant or the Company (or any Subsidiary or division  thereof)  satisfy
certain  performance  goals  or  criteria.  The  Committee  will  have  the sole
discretion  to  determine  the form in which  payment of the  economic  value of
vested  Performance  Units will be made to the Participant  (i.e.,  cash, Common
Stock or any combination thereof) or to consent to or disapprove the election by
the Participant of the form of such payment.

10. STOCK BONUSES.

     An Eligible  Recipient  may be granted one or more Stock  Bonuses under the
Plan,  and such Stock  Bonuses  will be  subject  to such terms and  conditions,
consistent  with the other  provisions  of the Plan, as may be determined by the
Committee. The Participant will have all voting, dividend, liquidation and other
rights with respect to the shares of Common Stock issued to a  Participant  as a
Stock Bonus under this  Section 10 upon the  Participant  becoming the holder of
record of such shares;  provided,  however,  that the  Committee may impose such
restrictions  on the  assignment  or  transfer  of a  Stock  Bonus  as it  deems
appropriate.

11. EFFECT OF TERMINATION OF EMPLOYMENT OR OTHER SERVICE.

     11.1 TERMINATION DUE TO DEATH,  DISABILITY OR RETIREMENT.  Unless otherwise
provided by the Committee in its sole discretion in the agreement  evidencing an
Incentive  Award, in the event a Participant's  employment or other service with
the Company and all Subsidiaries is terminated by reason of death, Disability or
Retirement:

          (a) All outstanding Options and Stock Appreciation Rights then held by
     the Participant that are currently exercisable by the Participant as of the
     time of such termination  will remain  exercisable for a period of one year
     after such  termination  (but in no event after the expiration  date of any
     such Option or Stock Appreciation Right); and



                                       8
<PAGE>

          (b) All Restricted Stock Awards,  Performance  Units and Stock Bonuses
     then held by the  Participant  will  vest  and/or  continue  to vest in the
     manner  determined  by  the  Committee  and  set  forth  in  the  agreement
     evidencing  such  Restricted  Stock  Awards,  Performance  Units  or  Stock
     Bonuses.

     11.2 TERMINATION FOR REASONS OTHER THAN DEATH, DISABILITY OR RETIREMENT.

          (a) Unless otherwise  provided by the Committee in its sole discretion
     in  the  agreement   evidencing  an  Incentive   Award,   in  the  event  a
     Participant's  employment or other  service is terminated  with the Company
     and all  Subsidiaries  for any  reason  other  than  death,  Disability  or
     Retirement,  or a  Participant  is in the employ or service of a Subsidiary
     and the  Subsidiary  ceases to be a Subsidiary  of the Company  (unless the
     Participant  continues  in the employ or service of the  Company or another
     Subsidiary),  all  rights  of  the  Participant  under  the  Plan  and  any
     agreements evidencing an Incentive Award will immediately terminate without
     notice of any kind, and no Options or Stock  Appreciation  Rights then held
     by the Participant  will thereafter be  exercisable,  all Restricted  Stock
     Awards then held by the Participant that have not vested will be terminated
     and forfeited, and all Performance Units and Stock Bonuses then held by the
     Participant  will vest and/or continue to vest in the manner  determined by
     the Committee and set forth in the agreement  evidencing  such  Performance
     Units or Stock Bonuses; provided,  however, that if such termination is due
     to any reason other than  termination  by the Company or any Subsidiary for
     "cause," all outstanding  Options or Stock Appreciation Rights then held by
     such  Participant  that are currently  exercisable by the Participant as of
     the time of such termination will remain  exercisable for a period of three
     months after such termination (but in no event after the expiration date of
     any such Option or Stock Appreciation Right).

          (b) For purposes of this Section 11.2,  "cause" (as  determined by the
     Committee)  will be as  defined in any  employment  or other  agreement  or
     policy  applicable to the  Participant  or, if no such  agreement or policy
     exists, will mean (i) dishonesty, fraud, misrepresentation, embezzlement or
     deliberate  injury or attempted injury, in each case related to the Company
     or any  Subsidiary,  (ii) any  unlawful or  criminal  activity of a serious
     nature,  (iii) any  intentional  and deliberate  breach of a duty or duties
     that,  individually  or in the  aggregate,  are material in relation to the
     Participant's   overall  duties,   or  (iv)  any  material  breach  of  any
     employment, service,  confidentiality or non-compete agreement entered into
     with the Company or any Subsidiary.

     11.3  MODIFICATION OF RIGHTS UPON  TERMINATION.  Notwithstanding  the other
provisions of this Section 11, upon a Participant's termination of employment or
other service with the Company and all  Subsidiaries,  the Committee may, in its
sole  discretion  (which  may be  exercised  at any time on or after the date of
grant,   including   following  such  termination),   cause  Options  and  Stock
Appreciation  Rights  (or any part  thereof)  then held by such  Participant  to
become or continue to become  exercisable  and/or remain  exercisable  following
such   termination  of  employment  or  service  and  Restricted  Stock  Awards,
Performance Units and Stock Bonuses then held by such Participant to vest and/or
continue to vest or become free of  transfer  restrictions,  as the case may be,
following such termination of employment or service, in each



                                       9
<PAGE>

case in the manner  determined  by the  Committee;  provided,  however,  that no
Option or Stock  Appreciation Right may remain exercisable beyond its expiration
date.

     11.4 BREACH OF  CONFIDENTIALITY OR NONCOMPETE  AGREEMENTS.  Notwithstanding
anything in the Plan to the contrary, in the event that a Participant materially
breaches the terms of any confidentiality or non-compete  agreement entered into
with the Company or any  Subsidiary,  whether such breach occurs before or after
termination of such  Participant's  employment or other service with the Company
or  any  Subsidiary,  the  Committee  in its  sole  discretion  may  immediately
terminate  all  rights  of the  Participant  under  the Plan and any  agreements
evidencing an Incentive Award then held by the Participant without notice of any
kind.

     11.5  DATE OF  TERMINATION  OF  EMPLOYMENT  OR OTHER  SERVICE.  Unless  the
Committee  otherwise   determines  in  its  sole  discretion,   a  Participant's
employment or other  service  will,  for purposes of the Plan, be deemed to have
terminated on the date recorded on the personnel or other records of the Company
or the  Subsidiary  for  which  the  Participant  provides  employment  or other
service,  as determined by the Committee in its sole discretion  based upon such
records.

12. PAYMENT OF WITHHOLDING TAXES.

     12.1 GENERAL RULES. The Company is entitled to (a) withhold and deduct from
future wages of the Participant (or from other amounts that may be due and owing
to the Participant from the Company or a Subsidiary), or make other arrangements
for the collection of, all legally required amounts necessary to satisfy any and
all foreign,  federal,  state and local withholding and  employment-related  tax
requirements attributable to an Incentive Award, including,  without limitation,
the grant,  exercise or vesting of, or payment of dividends  with respect to, an
Incentive Award or a  disqualifying  disposition of stock received upon exercise
of an Incentive Stock Option,  or (b) require the Participant  promptly to remit
the  amount  of such  withholding  to the  Company  before  taking  any  action,
including  issuing  any shares of Common  Stock,  with  respect to an  Incentive
Award.

     12.2 SPECIAL  RULES.  The Committee  may, in its sole  discretion  and upon
terms  and  conditions  established  by  the  Committee,  permit  or  require  a
Participant   to   satisfy,   in   whole  or  in  part,   any   withholding   or
employment-related  tax  obligation  described  in  Section  12.1 of the Plan by
electing to tender  Previously  Acquired  Shares,  a Broker Exercise Notice or a
promissory note (on terms  acceptable to the Committee in its sole  discretion),
or by a combination of such methods.

13. CHANGE IN CONTROL.

     13.1  CHANGE IN  CONTROL.  For  purposes  of this  Section 13, a "Change in
Control"  of the  Company  shall  mean (a) the sale,  lease,  exchange  or other
transfer  of all or  substantially  all of the  assets  of the  Company  (in one
transaction or in a series of related transactions) to a corporation that is not
controlled by the Company,  (b) the approval by the  shareholders of the Company
of any plan or proposal for the  liquidation or  dissolution of the Company,  or
(c) a change in  control  of a nature  that  would be  required  to be  reported
(assuming  such event has not been  "previously  reported")  in response to Item
1(a) of the Current Report on Form 8-K, as in



                                       10
<PAGE>

effect on the effective date of the Plan, pursuant to Section 13 or 15(d) of the
Exchange  Act,  whether  or not the  Company is then  subject to such  reporting
requirement;  provided that, without limitation,  such a Change in Control shall
be deemed to have occurred at such time as (x) any Person, other than any Person
who owns any shares of Common Stock on the effective  date of the Plan,  becomes
after the effective date of the Plan the "beneficial  owner" (as defined in Rule
13d-3 under the  Exchange  Act)  directly or  indirectly,  of 50% or more of the
combined voting power of the Company's outstanding  securities ordinarily having
the right to vote at elections of directors or (y)  individuals  who  constitute
the Board of Directors on the effective date of the Plan cease for any reason to
constitute  at least a majority  thereof,  provided  that any person  becoming a
director  subsequent  to the  effective  date of the  Plan  whose  election,  or
nomination for election by the Company's shareholders, was approved by a vote of
at least a majority of the  directors  comprising  the Board of Directors on the
effective  date of the Plan  (either by a specific  vote or by  approval  of the
proxy  statement  of the  Company in which such person is named as a nominee for
director,  without  objection to such nomination) shall be, for purposes of this
clause (y) and the following  sentence,  considered as though such person were a
member  of  the  Board  of  Directors  on  the  effective   date  of  the  Plan.
Notwithstanding  anything in the foregoing to the contrary,  solely for purposes
of any Incentive Award issued and outstanding  prior to July 27, 1999, no Change
in Control  shall be deemed to have  occurred for purposes of this Section 13 by
virtue of any transaction which shall have been approved by the affirmative vote
of at least a majority of the members of the Board of Directors on the effective
date of the Plan.  The foregoing  sentence  shall not apply to Incentive  Awards
granted on or after July 27, 1999.

     13.2  ACCELERATION  OF  VESTING.  Without  limiting  the  authority  of the
Committee  under Sections 3.2 and 4.3 of the Plan, if a Change in Control of the
Company occurs,  then,  unless  otherwise  provided by the Committee in its sole
discretion either in the agreement  evidencing an Incentive Award at the time of
grant or at any time after the grant of an Incentive  Award, (a) all outstanding
Options and Stock  Appreciation  Rights will become  immediately  exercisable in
full and will remain exercisable for the remainder of their terms, regardless of
whether the Participant to whom such Options or Stock  Appreciation  Rights have
been granted  remains in the employ or service of the Company or any Subsidiary;
(b) all outstanding Restricted Stock Awards will become immediately fully vested
and non-forfeitable; and (c) all outstanding Performance Units and Stock Bonuses
then held by the  Participant  will vest  and/or  continue to vest in the manner
determined  by the  Committee  and set forth in the  agreement  evidencing  such
Performance Units or Stock Bonuses.

     13.3 CASH  PAYMENT  FOR  OPTIONS.  If a Change in  Control  of the  Company
occurs, then the Committee,  if approved by the Committee in its sole discretion
either in an agreement  evidencing an Incentive Award at the time of grant or at
any time after the grant of an Incentive  Award,  and without the consent of any
Participant  effected  thereby,  may  determine  that  some or all  Participants
holding  outstanding  Options will  receive,  with respect to some or all of the
shares of Common Stock subject to such Options,  as of the effective date of any
such Change in Control of the Company,  cash in an amount equal to the excess of
the Fair Market Value of such shares  immediately prior to the effective date of
such Change in Control of the Company over the exercise  price per share of such
Options.

     13.4 LIMITATION ON CHANGE IN CONTROL PAYMENTS.  Notwithstanding anything in
Section  13.2  or 13.3  of the  Plan to the  contrary,  if,  with  respect  to a
Participant, the acceleration



                                       11
<PAGE>

of the vesting of an Incentive  Award as provided in Section 13.2 or the payment
of cash in exchange for all or part of an Incentive Award as provided in Section
13.3  (which  acceleration  or payment  could be deemed a  "payment"  within the
meaning of Section  280G(b)(2) of the Code),  together with any other "payments"
that  such  Participant  has the  right  to  receive  from  the  Company  or any
corporation  that is a member of an  "affiliated  group" (as  defined in Section
1504(a) of the Code without regard to Section  1504(b) of the Code) of which the
Company is a member,  would  constitute  a  "parachute  payment"  (as defined in
Section  280G(b)(2)  of the  Code),  then  the  "payments"  to such  Participant
pursuant  to Section  13.2 or 13.3 of the Plan will be  reduced  to the  largest
amount as will  result in no portion  of such  "payments"  being  subject to the
excise tax imposed by Section  4999 of the Code;  provided,  however,  that if a
Participant is subject to a separate  agreement with the Company or a Subsidiary
that expressly  addresses the potential  application of Sections 280G or 4999 of
the Code (including, without limitation, that "payments" under such agreement or
otherwise will be reduced,  that such "payments" will not be reduced or that the
Participant  will have the  discretion  to determine  which  "payments"  will be
reduced),  then  this  Section  13.4 will not  apply,  and any  "payments"  to a
Participant  pursuant  to  Section  13.2 or 13.3 of the Plan will be  treated as
"payments" arising under such separate agreement.

14. RIGHTS OF ELIGIBLE RECIPIENTS AND PARTICIPANTS; TRANSFERABILITY.

     14.1  EMPLOYMENT  OR SERVICE.  Nothing in the Plan will  interfere  with or
limit in any way the right of the Company or any  Subsidiary  to  terminate  the
employment or service of any Eligible  Recipient or Participant at any time, nor
confer upon any Eligible  Recipient or Participant  any right to continue in the
employ or service of the Company or any Subsidiary.

     14.2 RIGHTS AS A SHAREHOLDER.  As a holder of Incentive  Awards (other than
Restricted Stock Awards and Stock Bonuses), a Participant will have no rights as
a stockholder  unless and until such Incentive Awards are exercised for, or paid
in the form of, shares of Common Stock and the Participant becomes the holder of
record of such shares.  Except as otherwise  provided in the Plan, no adjustment
will be made for  dividends  or  distributions  with  respect to such  Incentive
Awards as to which there is a record  date  preceding  the date the  Participant
becomes  the  holder of  record of such  shares,  except  as the  Committee  may
determine in its discretion.

     14.3 RESTRICTIONS ON TRANSFER.  Except pursuant to testamentary will or the
laws of descent and  distribution  or as  otherwise  expressly  permitted by the
Plan,  unless  approved by the  Committee  in its sole  discretion,  no right or
interest of any  Participant  in an  Incentive  Award  prior to the  exercise or
vesting of such Incentive Award will be assignable or transferable, or subjected
to any lien,  during the  lifetime of the  Participant,  either  voluntarily  or
involuntarily,  directly or  indirectly,  by  operation of law or  otherwise.  A
Participant will,  however, be entitled to designate a beneficiary to receive an
Incentive  Award  upon  such  Participant's   death,  and  in  the  event  of  a
Participant's  death, payment of any amounts due under the Plan will be made to,
and exercise of any Options (to the extent  permitted  pursuant to Section 11 of
the Plan) may be made by, the  Participant's  legal  representatives,  heirs and
legatees.

     14.4 NON-EXCLUSIVITY OF THE PLAN. Nothing contained in the Plan is intended
to modify or rescind any previously  approved  compensation plans or programs of
the Company or



                                       12
<PAGE>

create  any  limitations  on the power or  authority  of the Board to adopt such
additional or other compensation arrangements as the Board may deem necessary or
desirable.

15. SECURITIES LAW AND OTHER RESTRICTIONS.

     Notwithstanding  any other provision of the Plan or any agreements  entered
into pursuant to the Plan,  the Company will not be required to issue any shares
of Common  Stock  under  this  Plan,  and a  Participant  may not sell,  assign,
transfer  or  otherwise  dispose of shares of Common  Stock  issued  pursuant to
Incentive  Awards  granted  under the Plan,  unless (a) there is in effect  with
respect to such shares a registration statement under the Securities Act and any
applicable  state  or  foreign   securities  laws  or  an  exemption  from  such
registration under the Securities Act and applicable state or foreign securities
laws, and (b) there has been obtained any other consent, approval or permit from
any other  regulatory body which the Committee,  in its sole  discretion,  deems
necessary  or  advisable.  The  Company may  condition  such  issuance,  sale or
transfer upon the receipt of any  representations or agreements from the parties
involved,  and the placement of any legends on certificates  representing shares
of Common Stock, as may be deemed necessary or advisable by the Company in order
to comply with such securities law or other restrictions.

16. PLAN AMENDMENT, MODIFICATION AND TERMINATION.

     The Board may suspend or terminate  the Plan or any portion  thereof at any
time, and may amend the Plan from time to time in such respects as the Board may
deem advisable in order that Incentive Awards under the Plan will conform to any
change in applicable  laws or  regulations or in any other respect the Board may
deem to be in the best  interests of the  Company;  provided,  however,  that no
amendments to the Plan will be effective without approval of the shareholders of
the Company if stockholder  approval of the amendment is then required  pursuant
to  Section  422 of the Code or the  rules of any  stock  exchange  or Nasdaq or
similar regulatory body. No termination, suspension or amendment of the Plan may
adversely  affect any  outstanding  Incentive  Award  without the consent of the
affected Participant;  provided, however, that this sentence will not impair the
right of the  Committee  to take  whatever  action  it deems  appropriate  under
Sections 3.2, 4.3 and 13 of the Plan.

17. EFFECTIVE DATE AND DURATION OF THE PLAN.

     The Plan is  effective  as of March 28,  1997.  The Plan will  terminate at
midnight on March 28, 2007, and may be terminated prior to such time to by Board
action, and no Incentive Award will be granted after such termination. Incentive
Awards outstanding upon termination of the Plan may continue to be exercised, or
become free of restrictions, in accordance with their terms.

18. MISCELLANEOUS.

     18.1   GOVERNING   LAW.   The   validity,   construction,   interpretation,
administration  and effect of the Plan and any rules,  regulations  and  actions
relating to the Plan will be governed by and construed exclusively in accordance
with the laws of the State of Minnesota,  notwithstanding  the conflicts of laws
principles of any jurisdictions.



                                       13
<PAGE>

     18.2 SUCCESSORS AND ASSIGNS. The Plan will be binding upon and inure to the
benefit  of the  successors  and  permitted  assigns  of  the  Company  and  the
Participants.


                                       14
<PAGE>

<TABLE> <S> <C>

<ARTICLE>                           5
<MULTIPLIER>                              1,000

<S>                                 <C>
<PERIOD-TYPE>                       9-MOS
<FISCAL-YEAR-END>                   JAN-01-2000
<PERIOD-START>                      JAN-03-1999
<PERIOD-END>                        OCT-02-1999
<CASH>                                   13,321
<SECURITIES>                             24,250
<RECEIVABLES>                             1,977
<ALLOWANCES>                                399
<INVENTORY>                              11,164
<CURRENT-ASSETS>                         62,930
<PP&E>                                   51,625
<DEPRECIATION>                           16,433
<TOTAL-ASSETS>                          101,958
<CURRENT-LIABILITIES>                    38,011
<BONDS>                                       0
                         0
                                   0
<COMMON>                                    180
<OTHER-SE>                               61,229
<TOTAL-LIABILITY-AND-EQUITY>            101,958
<SALES>                                 205,663
<TOTAL-REVENUES>                        205,663
<CGS>                                    71,053
<TOTAL-COSTS>                            71,053
<OTHER-EXPENSES>                              0
<LOSS-PROVISION>                            549
<INTEREST-EXPENSE>                           61
<INCOME-PRETAX>                          (3,431)
<INCOME-TAX>                             (1,269)
<INCOME-CONTINUING>                      (2,162)
<DISCONTINUED>                                0
<EXTRAORDINARY>                               0
<CHANGES>                                     0
<NET-INCOME>                             (2,162)
<EPS-BASIC>                             (0.12)
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