SELECT COMFORT CORP
10-Q, 2000-08-15
HOUSEHOLD FURNITURE
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                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                  FORM 10-Q

   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                 ACT OF 1934


                 For the Quarterly Period Ended July 1, 2000


                          COMMISSION FILE NO. 0-25121

                              --------------------



                          SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


              MINNESOTA                                            41-1597886
    (State or other jurisdiction of                            (I.R.S. Employer
    incorporation or organization)                           Identification No.)

      10400 VIKING DRIVE, SUITE 400
         MINNEAPOLIS, MINNESOTA                                    55344
    (Address of principal executive offices)                     (Zip code)

       Registrant's telephone number, including area code: (952)918-3000




     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES X  NO


     As of July 1, 2000,  17,824,764  shares of Common  Stock of the  Registrant
were outstanding.




<PAGE>



                          SELECT COMFORT CORPORATION
                               AND SUBSIDIARIES


                                    INDEX

                                                                       Page No.

PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         July 1, 2000 and January 1, 2000...................................  3

         Consolidated Statements of Operations
         for the Three Months and Six Months ended July 1, 2000
         and July 3, 1999...................................................  4

         Consolidated Statements of Cash Flows
         for the Six Months ended July 1, 2000
         and July 3, 1999...................................................  5

         Notes to Consolidated Financial Statements.........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk......... 14

PART II:  OTHER INFORMATION

Item 1.    Legal Proceedings................................................ 15

Item 2.    Changes in Securities and Use of Proceeds........................ 15

Item 3.    Defaults Upon Senior Securities.................................. 15

Item 4.    Submission of Matters to a Vote of Security Holders.............. 16

Item 5.    Other Information................................................ 17

Item 6.    Exhibits and Reports on Form 8-K................................. 17






<PAGE>







                          SELECT COMFORT CORPORATION
                               AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)

                                                      (UNAUDITED)
                                                         JULY 1,    JANUARY 1,
                                ASSETS                    2000         2000
                                                      ------------ ------------
 Current assets:
   Cash and cash equivalents                           $  8,696     $  7,441
     Marketable securities                                9,433       20,129
   Accounts receivable, net of allowance for
     doubtful accounts of $277, and $305, respectively      487        1,056
   Inventories (note 2)                                  13,246       11,451
   Prepaid expenses                                       4,772        4,821
   Income taxes                                             352        2,579
   Deferred tax assets                                    6,569        6,639
                                                      ------------ ------------
       Total current assets                              43,555       54,116

 Property and equipment, net                             37,735       34,823
 Deferred tax assets                                      7,912        4,248
 Other assets                                             2,712        2,678
                                                     ------------  ------------
       Total assets                                    $ 91,914     $ 95,865
                                                     ============  ============


                 LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Current maturities of long-term debt                $     34     $     51
   Accounts payable                                      16,974       15,911
   Accruals:
     Sales returns                                        5,318        5,880
     Warranty costs                                       6,847        5,841
     Compensation, taxes and benefits                     5,926        6,678
     Other                                                5,438        5,285
                                                     ------------  ------------
       Total current liabilities                         40,537       39,646

 Long-term debt, less current maturities                     53           36
 Other liabilities                                        3,235        2,809
                                                     ------------  ------------
       Total liabilities                                 43,825       42,491
                                                     ------------  ------------



 Shareholders' equity:
   Undesignated  preferred stock; 5,000,000 shares
     authorized, no shares issued and outstanding             -            -
   Common stock, $.01 par value; 95,000,000 shares
     authorized, 17,824,764 and 17,713,247 shares
     issued and outstanding, respectively                   178          177
   Additional paid-in capital                            79,193       78,513
   Accumulated deficit                                  (31,282)     (25,316)
                                                     ------------  ------------
       Total shareholders' equity                        48,089       53,374
                                                     ------------  ------------
       Total liabilities and shareholders' equity      $ 91,914     $ 95,865
                                                     ============  ============



         See accompanying notes to consolidated financial statements.


                                       3
<PAGE>




                          SELECT COMFORT CORPORATION
                               AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                     (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)

                                    THREE MONTHS ENDED       SIX MONTHS ENDED
                                  ----------------------  ---------------------
                                    JULY 1,     JULY 3,     JULY 1,    JULY 3,
                                     2000        1999        2000       1999
                                  ----------  ----------  ---------- ----------

Net sales                          $ 61,787    $ 65,750    $137,946   $137,382
Cost of sales                        21,816      22,562      48,868     47,109
                                  ----------  ----------  ---------- ----------
  Gross margin                       39,971      43,188      89,078     90,273
                                  ----------  ----------  ---------- ----------
Operating expenses:
  Sales and marketing                38,586      37,400      83,982     77,889
  General and administrative          6,678       5,588      15,163     10,806
                                  ----------  ----------  ---------- ----------
    Total operating expenses         45,264      42,988      99,145     88,695
                                  ----------  ----------  ---------- ----------
Operating income (loss)              (5,293)        200     (10,067)     1,578
                                  ----------  ----------  ---------- ----------
Other income (expense):
  Interest income                       309         420         684        959
  Interest expense                       (2)        (16)         (4)       (51)
  Other, net                            (68)        (51)        (83)       (47)
                                  ----------  ----------  ---------- ----------
    Other income, net                   239         353         597        861
                                  ----------  ----------  ---------- ----------
Income (loss) before income taxes    (5,054)        553      (9,470)     2,439
Income tax expense (benefit)         (1,870)        205      (3,504)       902
                                  ----------  ----------  ---------- ----------
Net income (loss)                  $ (3,184)   $    348    $ (5,966)  $  1,537
                                  ==========  ==========  ========== ==========

Net income (loss) per share
  (note 3) - basic and diluted     $  (0.18)   $   0.02     $ (0.34)  $   0.08
                                  ==========  ==========  ========== ==========
Weighted average shares - basic      17,818      18,370      17,786     18,448
                                  ==========  ==========  ========== ==========
Weighted average shares - diluted    17,818      19,620      17,786     20,091
                                  ==========  ==========  ========== ==========





     See accompanying notes to consolidated financial statements.



                                       4
<PAGE>






                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)

                                                           SIX MONTHS ENDED
                                                       ------------------------
                                                          JULY 1,      JULY 3,
                                                           2000         1999
                                                       -----------  -----------

Cash flows from operating activities:
   Net income (loss)                                   $ (5,966)    $  1,537
   Adjustments to reconcile net income (loss)
     to net cash provided by (used in)
     operating activities:
     Depreciation and amortization                        4,514        2,833
     Loss on disposal of assets                             178            -
     Deferred tax assets                                 (3,583)        (481)
     Change in operating assets and liabilities:
       Accounts receivable, net                             569       (1,386)
       Inventories                                       (1,795)      (1,552)
       Prepaid expenses                                      49          381
       Income taxes                                       2,227       (1,994)
       Accounts payable                                   1,063        2,417
       Accrued sales returns                               (562)        (788)
       Accrued warranty costs                             1,006          899
       Accrued compensation, taxes and benefits            (485)        (398)
       Other accrued liabilities                            153         (412)
       Other assets                                         (50)          (3)
       Other liabilities                                    426          406
                                                       -----------  -----------
         Net cash provided by (used in) operating
           activities                                    (2,256)       1,459
                                                       -----------  -----------
Cash flows from investing activities:
   Purchases of property and equipment                   (7,589)      (6,735)
   Investment in marketable securities                   10,696       (9,127)
   Investment in affiliate                                    -       (2,000)
                                                       -----------  -----------
         Net cash provided by (used in) investing
           activities                                     3,107      (17,862)
                                                       -----------  -----------
Cash flows from financing activities:
   Principal payments on debt                                 -         (541)
   Repurchase of common stock                                 -       (8,506)
   Proceeds from issuance of common stock                   404        2,626
                                                       -----------  -----------
         Net cash provided by (used in) financing
           activities                                       404       (6,421)
                                                       -----------  -----------
Increase (decrease) in cash and cash equivalents          1,255      (22,824)
Cash and cash equivalents, at beginning of period         7,441       45,561
                                                       -----------  -----------
Cash and cash equivalents, at end of period            $  8,696     $ 22,737
                                                       ===========  ===========


         See accompanying notes to consolidated financial statements.


                                       5
<PAGE>


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated  financial statements for the three months and six months ended
July 1, 2000 and July 3, 1999 of Select  Comfort  Corporation  and  subsidiaries
("Select Comfort" or the "Company"),  have been prepared by the Company, without
audit,  pursuant to the rules and  regulations  of the  Securities  and Exchange
Commission  and  reflect,  in the opinion of  management,  all normal  recurring
adjustments necessary to present fairly the financial position of the Company as
of July 1, 2000 and January 1, 2000 and the results of operations  and cash flow
for the periods presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States of America have been condensed or omitted  pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading.  These consolidated  financial
statements  should be read in conjunction with the Company's most recent audited
consolidated  financial  statements  and related notes included in the Company's
Annual  Report to  Shareholders  and its Form  10-K for the  fiscal  year  ended
January 1, 2000.  Operating results for the Company on a quarterly basis may not
be indicative of operating results for the full year.

During 1999 the  Securities  and Exchange  Commission  issued  Staff  Accounting
Bulletin No 101,  "Revenue  Recognition in Financial  Statements" (SAB 101). The
SEC has delayed the  implementation  date of SAB 101 until the Companies  fiscal
2000 fourth  quarter.  The Company is analyzing the impact of SAB 101, but it is
not expected to have a material impact on the Company's  consolidated  financial
statements.

(2)  INVENTORIES

Inventories consist of the following (in thousands):

                                        JULY 1, 2000        JANUARY 1, 2000
                                       ---------------    ------------------
Raw materials                             $  6,234             $  5,753
Work in progress                                69                   59
Finished goods                               6,943                5,639
                                       ---------------    ------------------
                                          $ 13,246             $ 11,451
                                       ===============    ==================





                                       6
<PAGE>



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(3)  NET INCOME (LOSS) PER COMMON SHARE

The  following  computations  reconcile net income (loss) with net income (loss)
per common share-basic and diluted (in thousands except per share amounts).
<TABLE>
<CAPTION>

                                            THREE MONTHS ENDED                         SIX MONTHS ENDED
                                     ------------------------------------     -------------------------------------
                                        NET                   PER SHARE          NET                    PER SHARE
           JULY 1, 2000                LOSS        SHARES       AMOUNT          LOSS        SHARES        AMOUNT
                                     ----------  -----------  -----------     ----------  -----------  ------------
<S>                                  <C>         <C>          <C>             <C>         <C>          <C>
Net loss                              $(3,184)                                 $(5,966)

BASIC AND DILUTED EPS
Net loss available to common
  shareholders                        $(3,184)      17,818      $(0.18)        $(5,966)      17,786       $(0.34)
                                     ==========  ===========  ===========     ==========  ===========  ============
</TABLE>

<TABLE>
<CAPTION>

                                              THREE MONTHS ENDED                         SIX MONTHS ENDED
                                     ------------------------------------     -------------------------------------
                                        NET                   PER SHARE          NET                    PER SHARE
            JULY 3, 1999               INCOME      SHARES       AMOUNT         INCOME       SHARES        AMOUNT
                                     ----------  -----------  -----------     ----------  ---------  --------------
<S>                                  <C>         <C>          <C>             <C>         <C>        <C>

Net income                            $   348                                  $ 1,537

BASIC EPS
Net income available to common
  shareholders                            348       18,370      $ 0.02           1,537       18,448       $ 0.08
                                     ----------  -----------  ===========     ----------  -----------  ============
EFFECT OF DILUTIVE SECURITIES
Warrants                                    -          649                           -          764
Options                                     -          601                           -          879
                                     ----------  -----------                  ----------  -----------
DILUTED EPS
Net income available to common
  shareholders plus assumed
  conversions                         $   348       19,620      $ 0.02         $ 1,537       20,091       $ 0.08
                                     ==========  ===========  ===========     ==========  ===========  ============
</TABLE>


(4)  LITIGATION

The Company and certain of its former  officers and directors have been named as
defendants  in a  consolidated  class action  lawsuit filed on behalf of Company
shareholders  in U.S.  District Court in Minnesota.  The named  plaintiffs,  who
purport to act on behalf of a class of purchasers of the Company's  common stock
during the period from December 4, 1998 to June 7, 1999,  charge the  defendants
with  violations of federal  securities  laws. The suit alleges that the Company
and the named  directors  and  officers  failed to  disclose  or  misrepresented
certain  information  concerning  the  Company  during  the  class  period.  The
complaint does not specify an amount of damages  claimed.  The Company  believes
that the complaint is without merit and intends to vigorously defend the claims.

The Company and the individual defendants brought a motion to dismiss all claims
on November 10, 1999. The motion was heard by a magistrate judge on December 21,
1999. On January 27, 2000, the magistrate  recommended  that the claims based on
Section  11  of  the  federal  securities  laws  be  dismissed.  The  magistrate
recommended  that the  motion to dismiss  be denied  with  respect to the claims
based on Rule 10b-5 of the federal  securities  laws. In February 2000, both the
plaintiffs   and  the   defendants   formally   objected  to  the   magistrate's
recommendation.  The objection was made to the United States  District  Court in
Minnesota.  On May 12,  2000,  the United  States  District  Court in  Minnesota
adopted the  recommendation of the magistrate and denied the defendants'  motion
to dismiss the Rule 10b-5 claims.

                                       7
<PAGE>


The Court also adopted the  recommendation  of the  magistrate and dismissed the
plaintiff's Section 11 claims without prejudice and with leave to amend.

On March 31, 2000, the Company and certain of its former  officers and directors
were  named as  defendants  in a class  action  lawsuit  filed on  behalf of the
Company's  shareholders in U.S. District Court in Minnesota  asserting identical
factual  allegations as the  consolidated  complaint  described  above. The suit
alleges claims based on Sections 11 and 12(a)(2) of the federal securities laws.
The  complaint  does not  specify  an amount of  damages  claimed.  The  Company
believes this  complaint is without  merit and intends to vigorously  defend the
claims. The above two class  actions were  consolidated  by the United  States
District Court Magistrate on July 24, 2000.

The  Company is  subject  to various  other  claims,  legal  actions,  sales tax
disputes and other complaints arising in the ordinary course of business. In the
opinion of  management,  any losses that may occur from these other  matters are
adequately  covered  by  insurance  or are  provided  for  in  the  consolidated
financial  statements,  and the ultimate outcome of these other matters will not
have a material  effect on the  consolidated  financial  position  or results of
operations of the Company.



                                       8
<PAGE>



                          PART I: FINANCIAL INFORMATION

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTED,"  "PREDICTS,"  "POTENTIAL" OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS.  THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND  UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED JANUARY 1, 2000, WHICH  DISCUSSION IS INCORPORATED  HEREIN
BY  REFERENCE.  THESE  IMPORTANT  FACTORS  INCLUDE  OUR  ABILITY TO ACHIEVE  THE
OBJECTIVES  OF OUR  STRATEGIC  PLAN,  THE LEVEL OF  CONSUMER  ACCEPTANCE  OF OUR
PRODUCTS,  OUR  ABILITY  TO  CREATE  PRODUCT  AND  BRAND  NAME  AWARENESS,   THE
EFFECTIVENESS  AND  EFFICIENCY OF OUR MARKETING AND  ADVERTISING  PROGRAMS,  THE
PERFORMANCE OF OUR EXISTING AND NEW RETAIL STORES,  OUR ABILITY TO  SUCCESSFULLY
IDENTIFY AND RESPOND TO EMERGING TRENDS IN THE MATTRESS  INDUSTRY,  THE LEVEL OF
COMPETITION  IN THE MATTRESS  INDUSTRY,  OUR ABILITY TO MAINTAIN  COST-EFFECTIVE
PRODUCTION  AND  DELIVERY OF  PRODUCTS,  CERTAIN  SALES TAX  CONSIDERATIONS  AND
GENERAL ECONOMIC CONDITIONS AND CONSUMER CONFIDENCE.

OVERVIEW

Select  Comfort is the leading  vertically  integrated  manufacturer,  specialty
retailer and direct marketer of innovative air beds and sleep-related  products.
Since the  introduction  of our first air bed  product in 1987,  management  has
focused  on  improving  our  product,   expanding  our  product  line,  building
manufacturing  and  distribution  systems  and  growing  our three  distribution
channels:  retail,  direct  marketing  and  e-commerce.   Vertically  integrated
operations and control over these complementary  distribution  channels gives us
direct contact with our customers and gives our customers multiple opportunities
to purchase  our  products.  Sales  generation  is driven  primarily by targeted
print, radio,  television,  and internet media that generate customer inquiries,
as well as by our retail store and internet presence.

Retail  operations  included  333  stores at July 1, 2000,  including  33 leased
departments within larger stores and 341 stores at January 2, 1999, including 45
leased departments. We plan to open approximately eight additional retail stores
during the  remainder of 2000.  From  inception  through  July 1, 2000,  we have
closed a total of 26 stores,  of which 19 were closed in the first six months of
2000 (seven mall based stores, 12 leased departments).  During the third quarter
of 2000, we plan to close three  additional  underperforming  retail  stores.  A
significant  portion of the costs associated with the store closings in 2000 was
accrued in 1999.

Comparable  store sales  growth for the three months ended July 1, 2000 and July
3, 1999 was (4.1)% and 7.6%, respectively. Comparable store sales growth for the
six  months  ended  July 1,  2000  and  July  3,  1999  was  (1.9)%  and  10.2%,
respectively.  Comparable  store sales results have been and will continue to be
influenced  by a  variety  of  factors,  including  levels of  awareness  of our
products and brand name,  levels of consumer  acceptance of our existing and new
products,  our ability to  successfully  introduce new products and product line
extensions,  comparable store sales performance in prior periods, the maturation
of  our  store  base,  the  amount,   effectiveness  and  efficiency  of  retail
advertising  expenditures  and promotional  activity,  the amount of competitive
activity,  our  ability  to  effectively  integrate  our  multiple  distribution
channels,  the evolution of store  operations,  including  improvements in store
design, the quality and tenure of store-level  managers and sales professionals,
and general economic conditions and consumer confidence.

Annual  advertising  expenditures  increased  from $9.0 million in 1995 to $43.4
million in 1999.  Advertising  costs are  expensed as incurred as a component of
sales and marketing expenses,  although we believe that advertising expenditures
provide  significant  benefits  beyond the  period in which  they are  expensed.
Future advertising  expenditures will depend on the effectiveness and efficiency
of the  advertising  in  creating  awareness  of our  products  and brand  name,
generating  consumer  inquiries and driving  consumer  traffic to retail stores.
Pre-opening  costs  associated  with new  retail  stores  are also  expensed  as
incurred.



                                       9
<PAGE>


We believe  historical  operating  losses have been  primarily  the result of an
aggressive  retail store opening  strategy,  a relatively  immature  store base,
significant marketing, advertising and product development expenditures, and the
development of a substantial  corporate  infrastructure  to support  anticipated
growth.  Future  increases  in  net  sales  and  the  achievement  of  long-term
profitability  will depend upon greater consumer awareness and acceptance of our
air bed products,  improved  effectiveness  and  efficiency of our marketing and
advertising  expenditures,  the opening and successful performance of new retail
stores,  improvement  in the  performance  of current  stores and our ability to
execute our stated strategic initiatives. There can be no assurance that we will
be able to achieve or sustain  historical sales growth rates or profitability in
the future, on a quarterly or annual basis.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
competitive  factors,  net sales  contributed by new stores,  any disruptions in
third-party  delivery  services  and general  economic  conditions  and consumer
confidence.  Our  business is also  subject to some  seasonal  influences,  with
heavier  concentrations of sales during the fourth quarter holiday season due to
increased mall traffic.

A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores  and  advertising  expenditures.  The  level of this  spending  cannot be
adjusted  quickly and is based,  in significant  part, on expectations of future
customer  inquiries and net sales.  Furthermore,  a  substantial  portion of net
sales is often  realized  in the last  month of a  quarter  with  such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

At July 1, 2000,  the Company had net operating loss  carryforwards  for federal
income tax purposes of  approximately  $18.6 million  expiring between the years
2003 and 2019.  The Company  expects  that  approximately  $1.4 million of these
carryforwards  will  expire  unutilized  due to an Internal  Revenue  Code (IRC)
Section  382  limitation  resulting  from a  prior  ownership  change  and  has,
therefore, provided a valuation allowance for this portion of the carryforwards.
The Company has not provided a valuation  allowance  for any other  deferred tax
assets  because it  believes  that it is more  likely than not that they will be
realized.


                                       10
<PAGE>

LOOKING FORWARD

We are continuing to execute our strategic plan which focuses on:

o   Roll out of an integrated approach to marketing including improved marketing
    messages  that  are  consistent   across  our   distribution   channels  and
    anticipated increased advertising for the remainder of 2000;
o   Leveraging the profitability of our sales channels, with a particular
    emphasis on retail store profitability;
o   Development of cost effective in-home delivery, assembly and mattress
    removal across all of our distribution channels;
o   Continuous improvement of our core product line;
o   Launching the sofa sleeper  product across all of our  distribution
    channels; and
o   Improvement  of our  cost  structure  to more  effectively  leverage  our
    infrastructure and store base.

Our  integrated  approach  to  marketing  is being  rolled  out during the third
quarter of 2000.  Marketing  messages will focus on the key benefits provided by
our products and will be targeted to key consumer  groups.  We  anticipate  that
sales will increase as we increase our advertising expenditures during the third
and fourth quarters of 2000. By spending advertising more evenly over our retail
markets  we  believe we can  improve  the  leverage  of the  largely  fixed cost
structure within our stores.

We are  developing  market by market and store by store action plans  focused on
improving  the  profitability  of our retail store  operations.  We closed seven
under  performing  retail stores and 12 leased  department  locations during the
first  six  months of 2000.  During  the third  quarter  we plan to close  three
additional  underperforming  retail stores.  A significant  portion of the costs
associated  with these 2000  closures was accrued in 1999.  We opened six stores
during  the  second  quarter (a total of 10 during the first six months of 2000)
and  expect  to open  approximately  eight  stores in the  remainder  of 2000 in
current   markets  where   increased  store  density  is  required  to  leverage
advertising  expenditures.  In  addition,  we have  developed a new retail store
design  with a  bedroom-like  setting  that is more  consistent  with our  sleep
solutions  oriented  brand.  During the first six months of 2000, 47 stores were
remodeled to incorporate  this new design.  We plan to remodel  approximately 14
additional stores during the remainder of 2000 to incorporate this new design.

We are  currently  developing  plans to  ultimately  provide  in-home  delivery,
assembly  and  mattress  removal  across all of our  distribution  channels  and
throughout the continental United States. To date, in-home delivery and assembly
has been  provided  through  our retail  channel in  selected  markets on a test
basis.  The current  provider of our in-home  assembly  services  announced  its
intent to discontinue this segment of its business effective August 20, 2000. As
a result  we are  evaluating  alternatives  to  providing  this  service  to our
customers.  We plan to begin testing the provision of these  services  through a
regional distribution center model in the second half of 2000.

Our product development  efforts will focus primarily on continuous  improvement
of our  core  line of air bed  products.  We  believe  that we have  attained  a
leadership  position  in air bed  technology  and intend to continue to lead the
industry in innovation.

We will launch our sofa  sleeper  product in 13 markets (49  additional  stores)
during the third quarter. We believe that this sofa sleeper product represents a
significant  advancement in the sofa sleeper  market that could add  incremental
sales as well as  attract  customers  to our retail  stores.  Early in the third
quarter,  we  tested a  catalog  through  a  mailing  to our  installed  base of
customers.  Based on results of this initial catalog mailing,  we do not plan to
mail  a  Fall  catalog,   however,   we  will   continue  to  evaluate   catalog
opportunities.

The  success of our  strategy  will  depend on many  factors  including  (i) the
effectiveness  and efficiency of our integrated  marketing  strategy in creating
awareness  of our  products  and brand name and in  generating  sales,  (ii) our
ability  to  enhance  the   profitability   of  our  retail  stores  and  leased
departments,  (iii) our ability to manage operating  costs,  (iv) our ability to
successfully  launch in-home  delivery,  assembly and mattress  removal services
nationally on a cost-effective basis, (v) our ability to successfully launch the
sofa  sleeper  product  nationally,  (vi) the levels of consumer  awareness  and
acceptance of the sofa sleeper product, (vii) our ability to continue to improve
our core product line and differentiate our products from competitive  products,
(viii) competition in the mattress and sofa sleeper markets, (ix) our ability to
successfully  identify and respond to emerging trends in the mattress  industry,
and (x) general economic factors and consumer confidence.

                                       11
<PAGE>

The strategic  initiatives  described  above are directed  toward  improving our
long-term performance and are not expected to contribute significantly to growth
in sales and earnings, and may negatively impact earnings in 2000.

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations expressed as percentages of net sales.  Percentage amounts may not
total due to rounding.

                                    THREE MONTHS ENDED       SIX MONTHS ENDED
                                 ----------------------- -----------------------
                                   JULY 1,     JULY 3,     JULY 1,      JULY 3,
                                    2000        1999        2000         1999
                                 ----------- ----------- ----------- -----------

Net sales                          100.0%      100.0%      100.0%      100.0%
Cost of sales                       35.3        34.3        35.4        34.3
                                 ----------- ----------- ----------- -----------
   Gross margin                     64.7        65.7        64.6        65.7
                                 ----------- ----------- ----------- -----------

Operating expenses:
   Sales and marketing              62.5        56.9        60.9        56.7
   General and administrative       10.8         8.5        11.0         7.9
                                 ----------- ----------- ----------- -----------
     Total operating expenses       73.3        65.4        71.9        64.6
                                 ----------- ----------- ----------- -----------
Operating income                    (8.6)        0.3        (7.3)        1.1
Other income, net                    0.4         0.5         0.4         0.6
                                 ----------- ----------- ----------- -----------

Income before income taxes          (8.2)        0.8        (6.9)        1.8
Income tax expense (benefit)        (3.0)        0.3        (2.5)        0.7
                                 ----------- ----------- ----------- -----------
Net income (loss)                   (5.2)%       0.5%       (4.3)%       1.1%
                                 =========== =========== =========== ===========


The  overall  decrease  in  operating  earnings  for 2000 as compared to 1999 is
primarily  due to the lower  sales  levels  and  increased  number of stores and
infrastructure  costs in 2000.  We  believe  the  overall  decline  in sales was
primarily due to the reduction in advertising expenditures to 7.0 million during
the second quarter 2000 from $10.2 million in the prior year period.  We reduced
spending  in the  current  year  in  preparation  for  the  introduction  of new
marketing and advertising  programs during the third quarter.  During the second
quarter 2000 we started a staged launch of the sofa sleeper product.

COMPARISON OF THREE MONTHS ENDED JULY 1, 2000 WITH THREE MONTHS ENDED
JULY 3, 1999

NET SALES
Net sales  decreased  6.0% to $61.8  million for the three  months ended July 1,
2000 from $65.8  million for the three months ended July 3, 1999,  primarily due
to a decrease in unit sales.  The decrease in net sales was due primarily to (i)
a $7.0 million decrease in direct marketing sales,  (ii) a $2.3 million decrease
in sales from the elimination of our roadshow distribution channel, (iii) a $1.7
million decrease in comparable  store sales and (iv) a $600,000  decrease due to
19 closed stores in 2000,  which  decreases were partially  offset by (i) a $6.5
million  increase  from  increased  store months in 2000 as compared to 1999 and
(ii) a $1.3 million  increase in net sales from the  Company's  newly  developed
e-commerce channel.

GROSS MARGIN
Gross  margin  decreased  to 64.7% for the three  months ended July 1, 2000 from
65.7% for the three months ended July 3, 1999 primarily due to the use of higher
discounted promotional offerings, increased costs of processing returned product
(although return rates have not increased), partially offset by a price increase
for  some  of our  products.  In May  2000,  we  moved  some  of our  production
requirements  from our Plymouth facility to our Salt Lake City facility in order
to better  balance  manufacturing  capacity  among our three  plants.  This move
resulted  in the  elimination  of 77  manufacturing  positions  at the  Plymouth
facility.  Costs of this move had a nominally  negative impact on second quarter
gross margins.

                                       12
<PAGE>

SALES AND MARKETING
Sales and  marketing  expenses  increased  3.2% to $38.6  million  for the three
months ended July 1, 2000 from $37.4  million for the three months ended July 3,
1999,  and  increased as a  percentage  of net sales to 62.5% from 56.9% for the
comparable  prior-year  period.  The increase in the dollar  amount of sales and
marketing  expenses  during 2000 was primarily  due to (i) 31 additional  retail
stores  open in 2000 and (ii) higher  freight  expenses,  partially  offset by a
decrease  in  media  spending.  Sales  and  marketing  expenses  increased  as a
percentage of net sales  primarily due to (i) lower direct  marketing  sales and
(ii) selling expenses in new stores increasing at a greater rate than net sales,
partially offset by a decrease in media spending.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  19.5% to $6.7  million for the
three  months  ended July 1, 2000 from $5.6  million for the three  months ended
July 3, 1999. The increase in general and administrative  expenses was primarily
due to increased spending on infrastructure associated with anticipated growth.

OTHER INCOME, NET
Other  income  decreased  by $114,000 to  approximately  $239,000  for the three
months  ended July 1, 2000 from  $353,000 in other  income for the three  months
ended July 3, 1999.  The decrease was primarily due to lower cash levels in 2000
following repurchases of stock and capital expenditures in 1999 and 2000.

INCOME TAX EXPENSE (BENEFIT)
Income tax benefit  increased to $1.9 million for the three months ended July 1,
2000 from an income tax expense of $205,000  for the three  months ended July 3,
1999 due to a decrease in taxable income in 2000.

COMPARISON OF SIX MONTHS ENDED JULY 1, 2000 WITH SIX MONTHS ENDED JULY 3, 1999

NET SALES
Net sales increased 0.4% to $137.9 million for the six months ended July 1, 2000
from $137.4  million for the six months ended July 3, 1999.  The increase in net
sales was due primarily to (i) a $15.7 million  increase  from  increased  store
months in 2000 as compared to 1999 and (ii) a $3.9 million increase in net sales
from the Company's  newly  developed  e-commerce  channel,  which increases were
partially offset by (i) a $12.0 million decrease in direct marketing sales, (ii)
a  $4.9  million  decrease  in  sales  from  the  elimination  of  our  roadshow
distribution  channel,  (iii) a $1.6 million  decrease in comparable store sales
and (iv) a $600,000 decrease due to 19 store closings in 2000.

GROSS MARGIN
Gross margin decreased to 64.6% for the six months ended July 1, 2000 from 65.7%
for  the six  months  ended  July 3,  1999  primarily  due to the use of  higher
discounted promotional offerings, increased costs of processing returned product
(although return rates have not increased), partially offset by a price increase
for some of our products.

SALES AND MARKETING
Sales and marketing  expenses increased 7.8% to $84.0 million for the six months
ended July 1, 2000 from $77.9 million for the six months ended July 3, 1999, and
increased  as a percentage  of net sales to 60.9% from 56.7% for the  comparable
prior-year  period.  The  increase in the dollar  amount of sales and  marketing
expenses  during 2000 was primarily due to (i) 31 additional  retail stores open
in 2000 and (ii) higher freight expense, partially offset by a decrease in media
spending.  Sales and marketing  expenses  increased as a percentage of net sales
primarily due to (i) lower direct  marketing sales and (ii) selling  expenses in
new stores  increasing at a greater rate than net sales,  partially  offset by a
decrease in media spending.

GENERAL AND ADMINISTRATIVE
General and administrative expenses increased 40.3% to $15.2 million for the six
months  ended July 1, 2000 from $10.8  million for the six months  ended July 3,
1999. The increase in general and  administrative  expenses was primarily due to
increased  spending on  infrastructure  associated with  anticipated  growth and
approximately $1.0 million in costs associated with staffing reductions.

                                       13
<PAGE>

OTHER INCOME, NET
Other income decreased by $264,000 to approximately  $597,000 for the six months
ended July 1, 2000 from  $861,000 in other  income for the six months ended July
3, 1999.  The decrease was primarily due to lower cash levels in 2000  following
repurchases of stock and capital expenditures in 1999 and 2000.

INCOME TAX EXPENSE (BENEFIT)
Income tax benefit  increased  to $3.5  million for the six months ended July 1,
2000 from an income tax  expense of  $902,000  for the six months  ended July 3,
1999 due to a decrease in taxable income in 2000.

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6 million,  which have been partially used for (i) the repayment
of $15.0 million of debt,  (ii) expansion of retail stores,  (iii)  expansion of
manufacturing  capabilities,  (iv) the repurchase of 1,220,000 shares of Company
common stock for $12.7 million and (v) the development of information technology
systems.  The Company had working capital of approximately  $3.0 million at July
1, 2000, and $14.5 million at January 1, 2000.

Net cash used in operating  activities for the six months ended July 1, 2000 was
approximately $2.3 million and consisted primarily of increases in inventory and
the net loss  adjusted for non-cash  expenses  partially  offset by increases in
accounts  payable  and  receipt of an income tax  refund.  Net cash  provided by
operating  activities  for the six months  ended July 3, 1999 was  approximately
$1.5  million  and  consisted  primarily  of cash flows from  operations  before
non-cash  expenses,  partially  offset by increases in accounts  receivable  and
inventory.

Net cash provided by investing activities was approximately $3.1 million for the
six months  ended  July 1, 2000 and net cash used in  investing  activities  was
$17.9  million  for the six  months  ended  July  3,1999.  Investing  activities
consisted of purchases of property and equipment for new retail stores and plant
additions  in both  periods  and  investments  in store  remodels  in  2000.  In
addition,  investments in marketable  securities with maturities in excess of 90
days  increased  in 1999 and  decreased  in 2000.  Lastly,  in 1999 the  Company
invested $2.0 million in a minority owned affiliate.

Net cash provided by financing activities was approximately $404,000 for the six
months ended July 1, 2000 which  consisted of stock option  exercises.  Net cash
used in  financing  activities  for the  six  months  ended  July  3,  1999  was
approximately  $6.4 million and  consisted  of $8.5  million used to  repurchase
Company common stock and $0.5 million used to repay debt, offset by stock option
exercises.

Financial  instruments that potentially  subject us to  concentrations of credit
risk consist  principally of investments.  The  counterparties to the agreements
consist of  government  agencies and various major  corporations  of high credit
standing.  We do not believe there is  significant  risk of  non-performance  by
these  counterparties  because we limit the amount of credit exposure to any one
financial institution and any one type of investment.

We believe cash generated from operations, together with existing cash balances,
will  be  sufficient  to  satisfy   anticipated   short-term   working   capital
requirements and long-term liquidity needs.


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   The Company holds securities classified as held to maturity. These securities
have maturities of less than one year that management has the ability and intent
to hold to  maturity,  are carried at amortized  cost and have average  interest
rates of 6.1%.



                                       14
<PAGE>



                           PART II: OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

         The Company and certain of its former  officers and directors have been
         named as defendants  in a  consolidated  class action  lawsuit filed on
         behalf of Company shareholders in U.S. District Court in Minnesota. The
         named plaintiffs, who purport to act on behalf of a class of purchasers
         of the  Company's  common stock during the period from December 4, 1998
         to June 7,  1999,  charge the  defendants  with  violations  of federal
         securities  laws.  The suit  alleges  that the  Company  and the  named
         directors  and officers  failed to disclose or  misrepresented  certain
         information  concerning  the  Company  during  the  class  period.  The
         complaint  does not specify an amount of damages  claimed.  The Company
         believes  that the complaint is without merit and intends to vigorously
         defend the claims.

         The Company and the individual  defendants  brought a motion to dismiss
         all claims on November 10,  1999.  The motion was heard by a magistrate
         judge on  December  21,  1999.  On January  27,  2000,  the  magistrate
         recommended  that  the  claims  based  on  Section  11 of  the  federal
         securities  laws be  dismissed.  The  magistrate  recommended  that the
         motion to dismiss be denied  with  respect to the claims  based on Rule
         10b-5 of the  federal  securities  laws.  In  February  2000,  both the
         plaintiffs and the  defendants  formally  objected to the  magistrate's
         recommendation.  The objection  was made to the United States  District
         Court in Minnesota.  On May 12, 2000, the United States  District Court
         in Minnesota  adopted the  recommendation  of the magistrate and denied
         the defendants' motion to dismiss the Rule 10b-5 claims. The Court also
         adopted  the   recommendation  of  the  magistrate  and  dismissed  the
         plaintiff's  Section  11 claims  without  prejudice  and with  leave to
         amend.

         On March 31, 2000,  the Company and certain of its former  officers and
         directors  were named as defendants in a class action  lawsuit filed on
         behalf  of  the  Company's  shareholders  in  U.S.  District  Court  in
         Minnesota  asserting  identical factual allegations as the consolidated
         complaint described above. The suit alleges claims based on Sections 11
         and 12(a)(2) of the federal  securities  laws.  The complaint  does not
         specify  an  amount of  damages  claimed.  The  Company  believes  this
         complaint is without merit and intends to vigorously defend the claims.
         The above two class  actions were  consolidated  by the United  States
         District Court Magistrate on July 24, 2000.

         The Company is subject to various other claims,  legal  actions,  sales
         tax disputes  and other  complaints  arising in the ordinary  course of
         business. In the opinion of management,  any losses that may occur from
         these other matters are adequately covered by insurance or are provided
         for in the consolidated financial statements,  and the ultimate outcome
         of  these  other  matters  will  not  have  a  material  effect  on the
         consolidated  financial  position  or  results  of  operations  of  the
         Company.

ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

          Not applicable.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

         Not applicable.




                                       15
<PAGE>


ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Our  Annual  Meeting  of  Shareholders  was held on May 18,  2000.  The
         following  individuals  were elected at the Annual Meeting as Directors
         of the Company to serve for terms of three  years  expiring at the 2003
         Annual Meeting of  Shareholders  or until their  successors are elected
         and  qualified.  Shares  voted in favor of these  Directors  and shares
         withheld were as follows:

         Patrick A. Hopf

                             Shares For                   14,021,067
                             Shares Withheld                 659,074

         William J. Lansing

                             Shares For                   14,022,596
                             Shares Withheld                 657,545

         Ervin R. Shames

                             Shares For                   13,657,997
                             Shares Withheld               1,022,144


         In addition to the  Directors  named above,  the  following  Directors'
         terms  continued after the Annual Meeting and will expire at the Annual
         Meeting of Shareholders in the year indicated below:

                             Name                         Term Expires
                             ----                         ------------
                             Thomas J. Albani                 2001
                             David T. Kollat                  2001
                             William R. McLaughlin            2001
                             Christopher P. Kirchen           2002
                             Jean-Michel Valette              2002

         Shareholders  ratified  the  appointment  of KPMG LLP as the  Company's
         independent  auditor for the fiscal year ending December 30, 2000, with
         shares voted as follows:

                             Shares For                   14,634,485
                             Shares Against                   39,179
                             Shares Abstaining                 6,477

         Shareholders   approved  an  amendment  of  the  Company's  1997  Stock
         Incentive  Plan to impose a limit on the number of options  that may be
         granted to any  participant  during  any  fiscal  year in the amount of
         600,000 and to increase the number of shares of common  stock  reserved
         for issuance under the plan by 1,000,000  shares from 2,500,000  shares
         to 3,500,000 shares, with shares voted as follows:

                             Shares For                   9,968,732
                             Shares Against               1,342,595
                             Shares Abstaining                8,527
                             Broker Non-Vote              3,360,287

         Shareholders  approved  adoption of the 1999  Employee  Stock  Purchase
Plan, with shares voted as follows:

                             Shares For                   11,137,727
                             Shares Against                  174,000
                             Shares Abstaining                 8,127
                             Broker Non-Vote               3,360,287


                                       16
<PAGE>


ITEM 5 - OTHER INFORMATION

        William J. Lansing  tendered his resignation from the Board of Directors
        of the Company  effective  as of August 14, 2000 in order to devote more
        of his time to other  business  interests.  The Board of  Directors  and
        management of the Company express their gratitude to Mr. Lansing for his
        service to the Company as a member of our Board of Directors.

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.
               --------

               Exhibit
               Number             Description
               -------            ------------
                10.1              Select Comfort Corporation 1997 Stock
                                  Incentive Plan as amended and restated.

                27.1              Financial Data Schedule

         (b)   Reports on Form 8-K

               None.




                                       17
<PAGE>



                                   SIGNATURES

        Pursuant to the requirements of the Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                           SELECT COMFORT CORPORATION



                                           /s/William R. McLaughlin
                                           -------------------------------------
August 15, 2000                            William R. McLaughlin
                                           President and Chief Executive Officer
                                           (principal executive officer)



                                           /s/James C. Raabe
                                           -------------------------------------
                                           James C. Raabe
                                           Chief Financial Officer (principal
                                           financial and accounting officer)



                                       18
<PAGE>



                                  EXHIBIT INDEX

Exhibit Number           Description                         Location
--------------           ------------                        ---------
    10.1           Select Comfort Corporation      Filed herewith electronically
                   1997 Stock Incentive Plan
                   as amended and restated

    27.1           Financial Data Schedule         Filed herewith electronically



                                       19
<PAGE>


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