SELECT COMFORT CORP
10-Q, 2000-05-16
HOUSEHOLD FURNITURE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                   ACT OF 1934


                   For the Quarterly Period Ended April 1, 2000


                           COMMISSION FILE NO. 0-25121

                              --------------------



                           SELECT COMFORT CORPORATION
              (Exact name of registrant as specified in its charter)


              MINNESOTA                                        41-1597886
    (State or other jurisdiction of                         (I.R.S. Employer
     corporation or organization)                           Identification No.)

        10400 VIKING DRIVE, SUITE 400
           MINNEAPOLIS, MINNESOTA                                55344
  (Address of principal executive offices)                     (Zip code)

       Registrant's telephone number, including area code: (952) 918-3000




     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES X  NO


     As of April 1, 2000, 17,788,216 shares of Common Stock of the Registrant
were outstanding.


<PAGE>


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES


                                      INDEX

                                                                        Page No.
                                                                        --------
PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets
         April 1, 2000 and January 1, 2000...................................  3

         Consolidated Statements of Operations
         for the Three Months ended April 1, 2000
         and April 3, 1999...................................................  4

         Consolidated Statements of Cash Flows
         for the Three Months ended April 1, 2000
         and April 3, 1999...................................................  5

         Notes to Consolidated Financial Statements..........................  6

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations.......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk.......... 14

PART II:  OTHER INFORMATION

Item 1.    Legal Proceedings................................................. 15

Item 2.    Changes in Securities and Use of Proceeds......................... 15

Item 3.    Defaults Upon Senior Securities................................... 15

Item 4.    Submission of Matters to a Vote of Security Holders............... 15

Item 5.    Other Information................................................. 15

Item 6.    Exhibits and Reports on Form 8-K.................................. 16




<PAGE>





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                      (UNAUDITED)
                                                                       APRIL 1,    JANUARY 1,
                                ASSETS                                   2000         2000
                                                                      ------------ ------------
 <S>                                                                  <C>          <C>
 Current assets:
    Cash and cash equivalents                                            $  4,692    $   7,441
      Marketable securities                                                22,112       20,129
    Accounts receivable, net of allowance for doubtful accounts
      of $319, and $305, respectively                                         612        1,056
    Inventories (note 2)                                                   11,768       11,451
    Prepaid expenses                                                        4,693        4,821
    Income taxes                                                              391        2,579
    Deferred tax assets                                                     6,862        6,639
                                                                      ------------ ------------
        Total current assets                                               51,130       54,116
 Property and equipment, net                                               36,174       34,823
 Deferred tax assets                                                        5,701        4,248
 Other assets                                                               2,704        2,678
                                                                      ------------ ------------
        Total assets                                                     $ 95,709    $  95,865
                                                                      ============ ============



                 LIABILITIES AND SHAREHOLDERS' EQUITY
 Current liabilities:
    Current maturities of long-term debt                                 $     30    $      51
    Accounts payable                                                       16,434       15,911
    Accruals:
      Sales returns                                                         6,430        5,880
      Warranty costs                                                        6,700        5,841
      Compensation, taxes and benefits                                      6,342        6,678
      Other                                                                 5,479        5,285
                                                                      ------------ ------------
        Total current liabilities                                          41,415       39,646
 Long-term debt, less current maturities                                       25           36
 Other liabilities                                                          3,154        2,809
                                                                      ------------ ------------
        Total liabilities                                                  44,594       42,491
                                                                      ------------ ------------


 Shareholders' equity:
    Undesignated preferred stock; 5,000,000 shares
      authorized, no shares issued and outstanding                              -            -
    Common stock, $.01 par value; 95,000,000 shares
      authorized, 17,788,216 and 17,713,247 shares
      issued and outstanding, respectively                                    178          177
    Additional paid-in capital                                             79,035       78,513
    Accumulated deficit                                                   (28,098)     (25,316)
                                                                      ------------ ------------
        Total shareholders' equity                                         51,115       53,374
                                                                      ------------ ------------
        Total liabilities and shareholders' equity                       $ 95,709    $  95,865
                                                                      ============ ============
</TABLE>

         See accompanying notes to consolidated financial statements.




                                       3
<PAGE>




                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                   (UNAUDITED)



                                                         THREE MONTHS ENDED
                                                      -----------------------
                                                        APRIL 1,    APRIL 3,
                                                         2000        1999
                                                      ----------  -----------

Net sales                                              $ 76,159    $ 71,632
Cost of sales                                            27,052      24,547
                                                      ----------  -----------
   Gross margin                                          49,107      47,085
                                                      ----------  -----------
Operating expenses:
   Sales and marketing                                   45,396      40,488
   General and administrative                             8,485       5,219
                                                      ----------  -----------
       Total operating expenses                          53,881      45,707
                                                      ----------  -----------
Operating income (loss)                                  (4,774)      1,378
                                                      ----------  -----------
Other income (expense):
   Interest income                                          375         539
   Interest expense                                          (2)        (34)
   Other, net                                               (15)          3
                                                      ----------  -----------
       Other income (expense), net                          358         508
                                                      ----------  -----------
Income (loss) before income taxes                        (4,416)      1,886
Income tax expense (benefit)                             (1,634)        698
                                                      ----------  -----------
Net income (loss)                                      $ (2,782)   $  1,188
                                                      ==========  ===========

Net income (loss) per share (note 3) - diluted         $  (0.16)   $   0.06
                                                      ==========  ===========
Weighted average share - diluted                         17,753      20,348
                                                      ==========  ===========
















         See accompanying notes to consolidated financial statements.




                                       4
<PAGE>





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)



                                                         THREE MONTHS ENDED
                                                      ------------------------
                                                        APRIL 1,     APRIL 3,
                                                         2000         1999
                                                      -----------  -----------

Cash flows from operating activities:
   Net income (loss)                                   $ (2,782)     $  1,188
   Adjustments to reconcile net income (loss) to
     net cash provided by operating activities:
     Depreciation and amortization                        2,046         1,400
     Loss on disposal of assets                              69             -
     Deferred tax assets                                 (1,667)         (290)
     Change in operating assets and liabilities:
       Accounts receivable, net                             444        (1,034)
       Inventories                                         (317)         (228)
       Prepaid expenses                                     128          (774)
       Income taxes                                       2,188           190
       Accounts payable                                     523           687
       Accrued sales returns                                550          (328)
       Accrued warranty costs                               859           538
       Accrued compensation, taxes and benefits             (69)         (727)
       Other accrued liabilities                            194           (75)
       Other assets                                         (26)           (2)
       Other liabilities                                    345           271
                                                      -----------   -----------
         Net cash provided by operating activities        2,485           816
                                                      -----------   -----------
Cash flows from investing activities:
   Purchases of property and equipment                   (3,467)       (2,774)
   Investment in marketable securities                   (1,983)            -
                                                      -----------   -----------
         Net cash used in investing activities           (5,450)       (2,774)
                                                      -----------   -----------
Cash flows from financing activities:
   Principal payments on debt                               (32)         (267)
   Proceeds from issuance of common stock                   248         1,087
                                                      -----------   -----------
         Net cash provided by financing activities          216           820
                                                      -----------   -----------

Decrease in cash and cash equivalents                    (2,749)       (1,138)
Cash and cash equivalents, at beginning of period         7,441        45,561
                                                      -----------   -----------
Cash and cash equivalents, at end of period            $  4,692      $ 44,423
                                                      ===========   ===========

         See accompanying notes to consolidated financial statements.




                                       5
<PAGE>



                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated  financial  statements for the three months ended April 1, 2000
and  April 3, 1999 of  Select  Comfort  Corporation  and  subsidiaries  ("Select
Comfort" or the  "Company"),  have been prepared by the Company,  without audit,
pursuant to the rules and regulations of the Securities and Exchange  Commission
and reflect,  in the opinion of  management,  all normal  recurring  adjustments
necessary to present fairly the financial position of the Company as of April 1,
2000 and  January 1, 2000 and the  results of  operations  and cash flow for the
periods presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted pursuant to such rules and regulations,  although
management  believes  the  disclosures  are  adequate  to make  the  information
presented not misleading. These consolidated financial statements should be read
in conjunction  with the Company's most recent  audited  consolidated  financial
statements  and  related  notes  included  in the  Company's  Annual  Report  to
Shareholders  and its Form 10-K for the  fiscal  year  ended  January  1,  2000.
Operating  results for the Company on a quarterly basis may not be indicative of
operating results for the full year.

During 1999 the  Securities  and Exchange  Commission  issued  Staff  Accounting
Bulletin No 101,  "Revenue  Recognition in Financial  Statements" (SAB 101). The
SEC delayed the implementation date of SAB 101 until the second quarter of 2000.
The Company is  analyzing  the impact of SAB 101 which is not expected to have a
material impact on the Company's consolidated financial statements.

(2)  INVENTORIES

Inventories consist of the following (in thousands):

                                        APRIL 3, 2000      JANUARY 1, 2000
                                       ---------------    -----------------

Raw materials                                 $ 5,563              $ 5,753
Work in progress                                   64                   59
Finished goods                                  6,141                5,639
                                       ---------------    -----------------
                                              $11,768              $11,451
                                       ===============    =================






                                       6
<PAGE>


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(3)  NET INCOME (LOSS) PER COMMON SHARE

The  following  computations  reconcile net income (loss) with net income (loss)
per common share-basic and diluted (in thousands except per share amounts).
<TABLE>
<CAPTION>


                                                                NET                      PER SHARE
                    THREE MONTHS ENDED APRIL 1, 2000           LOSS         SHARES        AMOUNT
                    --------------------------------          -----------  -----------  ------------

   <S>                                                        <C>          <C>          <C>
   Net loss                                                     $(2,782)
                                                              -----------

   BASIC AND DILUTED EPS
   Net loss available to common shareholders                    $(2,782)      17,753         $(0.16)
                                                              ===========  ===========  ============
</TABLE>
<TABLE>
<CAPTION>

                                                                 NET                     PER SHARE
                    THREE MONTHS ENDED APRIL 3, 1999           INCOME       SHARES        AMOUNT
                    --------------------------------          -----------  -----------  ------------

   <S>                                                        <C>          <C>          <C>
   Net income                                                    $1,188
                                                              -----------

   BASIC EPS
   Net income available to common shareholders                   $1,188       18,526          $0.06
                                                              -----------  -----------  ============

   EFFECT OF DILUTIVE SECURITIES
   Warrants                                                           -          861
   Options                                                            -          961
                                                              -----------  -----------

   DILUTED EPS
   Net income available to common shareholders plus
     assumed conversions                                         $1,188       20,348          $0.06
                                                              ===========  ===========  ============
</TABLE>


(4)  LITIGATION

The Company and certain of its former  officers and directors have been named as
defendants  in a  consolidated  class action  lawsuit filed on behalf of Company
shareholders  in U.S.  District Court in Minnesota.  The named  plaintiffs,  who
purport to act on behalf of a class of purchasers of the Company's  common stock
during the period from December 4, 1998 to June 7, 1999,  charge the  defendants
with  violations of federal  securities  laws. The suit alleges that the Company
and the named  directors  and  officers  failed to  disclose  or  misrepresented
certain  information  concerning  the  Company  during  the  class  period.  The
complaint does not specify an amount of damages  claimed.  The Company  believes
that the complaint is without merit and intends to vigorously defend the claims.

The Company and the individual defendants brought a motion to dismiss all claims
on November 10, 1999. The motion was heard by a magistrate judge on December 21,
1999. On January 27, 2000, the magistrate  recommended  that the claims based on
Section  11  of  the  federal  securities  laws  be  dismissed.  The  magistrate
recommended  that the  motion to dismiss  be denied  with  respect to the claims
based on Rule 10b-5 of the federal  securities  laws. In February 2000, both the
plaintiffs   and  the   defendants   formally   objected  to  the   magistrate's
recommendation.  The objection was made to the United States  District  Court in
Minnesota.  On May 12,  2000,  the United  States  District  Court in  Minnesota
adopted the  recommendation of the magistrate and denied the defendants'  motion
to dismiss the Rule 10b-5 claims.  The Court also adopted the  recommendation of
the magistrate and dismissed the plaintiff's without prejudice and with leave to
amend Section 11 claims.



                                       7
<PAGE>

On March 31, 2000, the Company and certain of its former  officers and directors
were  named as  defendants  in a class  action  lawsuit  filed on  behalf of the
Company's  shareholders in U.S. District Court in Minnesota  asserting identical
factual  allegations as the  consolidated  complaint  described  above. The suit
alleges claims based on Sections 11 and 12(a)(2) of the federal securities laws.
The complaint does not specify an amount of damages claimed The Company believes
this complaint is without merit and intends to vigorously defend the claims.

We are involved in various other claims,  legal actions,  sales tax disputes and
other complaints  arising in the ordinary course of business.  In the opinion of
management,  any losses that may occur from these other  matters are  adequately
covered  by  insurance  or  are  provided  for  in  the  consolidated  financial
statements,  and the  ultimate  outcome of these other  matters  will not have a
material effect on the consolidated  financial position or results of operations
of the Company.

(5)  SUBSEQUENT EVENT

In May 2000,  the Company  moved some of its  production  requirements  from its
Plymouth  facility  to its Salt Lake City  facility  in order to better  balance
manufacturing  capacity among the Company's three plants.  This move resulted in
the elimination of 77 manufacturing positions at the Plymouth facility.




                                       8
<PAGE>


                          PART I: FINANCIAL INFORMATION

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
Consolidated  Financial  Statements and the Notes thereto included herein.  This
quarterly  report on Form 10-Q contains  forward-looking  statements  within the
meaning  of the  Private  Securities  Litigation  Reform  Act of  1995.  You can
identify forward-looking  statements by those that are not historical in nature,
particularly  those  that  use  terminology  such as  "may,"  "will,"  "should,"
"expects,"  "anticipates,"  "contemplates,"  "estimates,"  "believes,"  "plans,"
"projected,"  "predicts,"  "potential" or "continue" or the negative of these or
similar terms.  These statements are subject to certain risks and  uncertainties
that  could  cause  actual  results  to  differ  materially  from the  Company's
historical  experience and its present  expectations or  projections.  Important
factors known to Select Comfort that could cause such material  differences  are
identified and discussed in Part I, Item 1 of our Annual Report on Form 10-K for
the fiscal year ended January 1, 2000, which  discussion is incorporated  herein
by  reference.  These  important  factors  include  our  ability to achieve  the
objectives  of our  strategic  plan,  the level of  consumer  acceptance  of our
products, our ability to create product and brand name awareness,  effectiveness
and efficiency of our marketing and advertising, performance of our existing and
new retail stores, our ability to successfully  identify and respond to emerging
trends in the  mattress  industry,  the  level of  competition  in the  mattress
industry,  general economic conditions and consumer  confidence,  our ability to
maintain  cost-effective  production  and delivery of products and certain sales
tax considerations.

OVERVIEW

Select  Comfort is the leading  vertically  integrated  manufacturer,  specialty
retailer and direct marketer of innovative air beds and sleep-related  products.
Since the  introduction  of our first air bed  product in 1987,  management  has
focused  on  improving  our  product,   expanding  our  product  line,  building
manufacturing  and  distribution  systems  and  growing  our three  distribution
channels:  retail,  direct  marketing  and  e-commerce.   Vertically  integrated
operations and control over these complementary  distribution  channels gives us
direct contact with our customers and gives our customers multiple opportunities
to purchase  our  products.  Sales  generation  is driven  primarily by targeted
print, radio,  television,  and internet media that generate customer inquiries,
as well as by our retail store and internet presence.

Retail  operations  included  330 stores at April 1, 2000,  including  33 leased
departments within larger stores and 341 stores at January 2, 1999, including 45
leased  departments.  We plan to open  approximately 13 additional retail stores
during the  remainder of 2000.  From  inception  through  April 1, 2000, we have
closed 23 stores of which 16 stores  were  closed in the first  quarter  of 2000
(four mall based  stores,  12 leased  departments).  During the second and third
quarters of 2000, we plan to close six additional underperforming retail stores.
A significant  portion of the costs  associated  with the store closings in 2000
was accrued in 1999.

Comparable store sales growth for the three months ended April 1, 2000 and April
3, 1999 was 0.2% and 12.8%,  respectively.  Comparable store sales results have
been and will  continue  to be  influenced  by a variety of  factors,  including
levels  of  awareness  of our  products  and  brand  name,  levels  of  consumer
acceptance  of our  existing  and new  products,  our  ability  to  successfully
introduce  new  products  and product line  extensions,  comparable  store sales
performance  in prior  periods,  the  maturation of our store base,  the amount,
effectiveness and efficiency of retail advertising  expenditures and promotional
activity,  the  amount of  competitive  activity,  our  ability  to  effectively
integrate our multiple distribution channels, the evolution of store operations,
including  improvements  in store design,  the quality and tenure of store-level
managers and sales  professionals,  and general economic conditions and consumer
confidence.

Advertising expenditures increased from $9.0 million in 1995 to $43.4 million in
1999.  Advertising  costs are  expensed as incurred as a component  of sales and
marketing expenses,  although we believe that advertising  expenditures  provide
significant  benefits  beyond  the  period in which  they are  expensed.  Future
advertising  expenditures will depend on the effectiveness and efficiency of the
advertising  in creating  awareness of our  products and brand name,  generating
consumer  inquiries and driving consumer  traffic to retail stores.  Pre-opening
costs associated with new retail stores are also expensed as incurred.



                                       9
<PAGE>

We believe  historical  operating  losses have been  primarily  the result of an
aggressive  retail store opening  strategy,  a relatively  immature  store base,
significant marketing, advertising and product development expenditures, and the
development of a substantial corporate  infrastructure to support future growth.
Future  increases in net sales and the  achievement  of long-term  profitability
will  depend upon  greater  consumer  awareness  and  acceptance  of our air bed
products, improved effectiveness and efficiency of our marketing and advertising
expenditures,  the  opening and  successful  performance  of new retail  stores,
improvement in the  performance of current stores and our ability to execute our
stated strategic initiatives.  There can be no assurance that we will be able to
achieve or sustain historical sales growth rates or profitability in the future,
on a quarterly or annual basis.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
competitive  factors,  net sales  contributed by new stores,  any disruptions in
third-party  delivery  services  and general  economic  conditions  and consumer
confidence.  Our  business is also  subject to some  seasonal  influences,  with
heavier  concentrations of sales during the fourth quarter holiday season due to
increased mall traffic.

A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores  and  advertising  expenditures.  The  level of such  spending  cannot be
adjusted  quickly and is based,  in significant  part, on expectations of future
customer  inquiries and net sales.  Furthermore,  a  substantial  portion of net
sales is often  realized  in the last  month of a  quarter  with  such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

At April 1, 2000, the Company had net operating loss  carryforwards  for federal
income tax purposes of  approximately  $13.6 million  expiring between the years
2003 and 2019.  The Company  expects  that  approximately  $1.4 million of these
carryforwards  will  expire  unutilized  due to an Internal  Revenue  Code (IRC)
Section  382  limitation  resulting  from a  prior  ownership  change  and  has,
therefore, provided a valuation allowance for this portion of the carryforwards.
The Company has not provided a valuation  allowance  for any other  deferred tax
assets  because it  believes  that it is more  likely than not that they will be
realized.


                                       10
<PAGE>

LOOKING FORWARD

We are continuing to execute our strategic plan which focuses on:

o  Development of an integrated approach to marketing with improved marketing
   messages that are consistent across our distribution channels;
o  Leveraging the profitability of our sales channels, with a particular
   emphasis on retail store profitability;
o  Providing in-home delivery, assembly and mattress removal across all of our
   distribution channels;
o  Continuous improvement of our core product line; and
o  Launching the sofa sleeper product across all of our distribution channels.

Our  integrated  approach to marketing is being  developed with testing to begin
during the third  quarter of 2000.  Marketing  messages  will be  designed to be
consistent   across  all  channels  to  optimize  our  multiple,   complementary
distribution channels. These messages will focus on the key benefits provided by
our products, and will be targeted to key consumer groups.

We are  developing  market by market and store by store action plans  focused on
improving  the  profitability  of our retail  store  operations.  We closed four
underperforming  retail  stores and 12 leased  department  locations  during the
first  quarter.  During  the  second  quarter  we plan to close  six  additional
underperforming  retail stores.  A significant  portion of the costs  associated
with these 2000  closures was accrued in 1999.  We opened four stores during the
first quarter and expect to open approximately 13 stores during the remainder of
2000 in current  markets where  increased  store density is required to leverage
advertising  expenditures.  In  addition,  we have  developed a new retail store
design  with a  bedroom-like  setting  that is more  consistent  with our  sleep
solutions oriented brand.  During the first quarter, 11 stores were remodeled to
incorporate  this new design.  We plan to remodel  approximately  89  additional
stores during the remainder of 2000 to incorporate this new design.

In  February  2000,  we  eliminated  our  road  show  distribution  channel  and
approximately 15% of our corporate and administrative  positions.  The road show
channel sold in markets with no retail  stores and accounted for less than 3% of
sales. The Company will continue to focus on event marketing through home shows,
state  fairs and similar  venues.  In May 2000,  the  Company  moved some of its
production  requirements  from  its  Plymouth  facility  to its Salt  Lake  City
facility in order to better balance  manufacturing  capacity among the Company's
three  plants.  This  move  resulted  in  the  elimination  of 77  manufacturing
positions at the Plymouth facility.

We are  currently  developing  plans to  ultimately  provide  in-home  delivery,
assembly  and  mattress  removal  across all of our  distribution  channels  and
throughout  the  continental  United  States.  Currently,  in-home  delivery and
assembly is provided  through our retail  channel in selected  markets on a test
basis.

Our  product  development  efforts  will  be  focused  primarily  on  continuous
improvement  of our  core  line of air bed  products.  We  believe  that we have
attained a leadership  position in air bed  technology and intend to continue to
lead the industry in innovation.

One product line  extension  that we intend to launch on a staged basis to major
markets  later  this  year is the sofa  sleeper  product  with an air  supported
mattress.  This product is currently available in a limited number of our retail
sites.  We believe  that this sofa  sleeper  product  represents  a  significant
advancement in the sofa sleeper market that could add incremental  sales as well
as attract customers to our retail stores.  In addition,  we will be rolling out
our catalog during the second quarter of 2000.

The  success of our  strategy  will  depend on many  factors  including  (i) the
effectiveness  and efficiency of our integrated  marketing  strategy in creating
awareness  of our  products  and brand name and in  generating  sales,  (ii) our
ability  to  enhance  the   profitability   of  our  retail  stores  and  leased
departments,  (iii) our ability to manage operating  costs,  (iv) our ability to
successfully  launch in-home  delivery,  assembly and mattress  removal services
nationally on a cost-effective basis, (v) our ability to successfully launch the
sofa  sleeper  product  nationally,  (vi) the levels of consumer  awareness  and
acceptance of the sofa sleeper product, (vii) our ability to continue to improve
our core product line and differentiate our products from competitive  products,
(viii)  competition  in the mattress  and sofa sleeper  markets and (ix) general
economic factors and consumer confidence.

                                       11
<PAGE>

The strategic  initiatives  described  above are directed  toward  improving our
long-term performance and are not expected to contribute significantly to growth
in sales and earnings, and may negatively impact earnings in 2000.

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations expressed as percentages of net sales.  Percentage amounts may not
total due to rounding.

                                                THREE MONTHS ENDED
                                              -----------------------
                                                APRIL 1,   APRIL 3,
                                                 2000       1999
                                              ----------- -----------

Net sales                                        100.0%      100.0%
Cost of sales                                     35.5        34.3
                                              ----------- -----------
   Gross margin                                   64.5        65.7
                                              ----------- -----------

Operating expenses:
   Sales and marketing                            59.6        56.5
   General and administrative                     11.1         7.3
                                              ----------- -----------
       Total operating expenses                   70.7        63.8
                                              ----------- -----------
Operating income (loss)                           (6.3)        1.9
Other income (expense), net                        0.5         0.7
                                              ----------- -----------

Income (loss) before income taxes                 (5.8)        2.6
Income tax expense (benefit)                      (2.1)        1.0
                                              ----------- -----------
Net income (loss)                                 (3.7)%       1.7%
                                              =========== ===========


COMPARISON OF THREE MONTHS ENDED APRIL 1, 2000 WITH THREE MONTHS ENDED
 APRIL 3, 1999

NET SALES
Net sales  increased  6.3% to $76.2  million for the three months ended April 1,
2000 from $71.6 million for the three months ended April 3, 1999,  primarily due
to an increase in unit sales. The increase in net sales was due primarily to (i)
a $9.6 million  increase  from 68 more retail stores in 2000 as compared to 1999
and (ii) a $2.6 million increase in net sales from the Company's newly developed
e-commerce channel,  which increases were partially offset by (i) a $5.0 million
decrease in direct  marketing  sales and (ii) a $2.0  million  decrease in sales
from the elimination of our roadshow distribution channel.

GROSS MARGIN
Gross  margin  decreased  to 64.5% for the three months ended April 1, 2000 from
65.7% for the three  months  ended April 3, 1999  primarily  due to higher sales
discounts partially offset by reductions in variable cost of sales per unit from
process and purchasing improvements.

SALES AND MARKETING
Sales and  marketing  expenses  increased  12.1% to $45.4  million for the three
months  ended April 1, 2000 from $40.5  million for the three months ended April
3, 1999,  and increased as a percentage of net sales to 59.6% from 56.5% for the
comparable  prior-year  period.  The increase in the dollar  amount of sales and
marketing expenses during 1999 was primarily due to (i) the 68 additional retail
stores open in 2000 and (ii) higher  commissions  and freight expense related to
higher net sales,  partially  offset by a decrease in media spending.  Sales and
marketing  expenses  increased as a percentage of net sales primarily due to (i)
lower direct marketing sales and (ii) selling expenses in new stores  increasing
at a greater  rate than net  sales,  partially  offset  by a  decrease  in media
spending.

                                       12
<PAGE>

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  62.6% to $8.5  million for the
three  months  ended April 1, 2000 from $5.2  million for the three months ended
April 3, 1999. The increase in general and administrative expenses was primarily
due to increased  spending on  infrastructure  associated with growth  including
information  technology and product development as well as costs associated with
staffing reductions during the three months ended April 1, 2000.

OTHER INCOME (EXPENSE), NET
Other income decreased  $150,000 to  approximately$358,000  for the three months
ended April 1, 2000 from  $508,000 in other  income for the three  months  ended
April 3, 1999.  The  decrease  was  primarily  due to lower cash  levels in 2000
following repurchases of stock and capital expenditures in 1999.

INCOME TAX EXPENSE (BENEFIT)
Income tax benefit increased to $1.6 million for the three months ended April 1,
2000 from a $698,000  expense for the three  months ended April 3, 1999 due to a
decrease in taxable income in 2000.

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6 million,  which have been partially used for (i) the repayment
of $15.0 million of debt,  (ii) expansion of retail stores,  (iii) the build-out
of our third  manufacturing  plant,  (iv) the repurchase of 1,220,000  shares of
Company  common stock for $12.7 million and (v) the  development  of information
technology  systems.  The  Company  had working  capital of  approximately  $9.7
million at April 1, 2000, and $14.5 million at January 1, 2000.

Net cash  provided by operating  activities  for the three months ended April 1,
2000 was  approximately  $2.5  million and  consisted  primarily of increases in
accounts  payable  and  accrued  liabilities  and the  receipt  of an income tax
refund,  partially  offset by the net loss adjusted for non-cash  expenses.  Net
cash provided by operating  activities  for the three months ended April 3, 1999
was approximately $800,000 and consisted primarily of cash flows from operations
before non-cash expenses,  partially offset by increases in accounts receivable,
inventory and prepaid expenses.

Net cash used in investing  activities  was  approximately  $5.5 million for the
three  months  ended April 1, 2000 and $2.8  million for the three  months ended
April  3,1999.  Investing  activities  consisted  of  purchases  of property and
equipment  for new retail stores and  manufacturing  facilities in both periods,
and the investment of excess cash in marketable  securities  with  maturities in
excess of 90 days in 2000.

Net cash provided by financing  activities  was  approximately  $200,000 for the
three  months  ended April 1, 2000 and $800,000 for the three months ended April
3, 1999 which consisted of stock option exercises net of debt repayments.

Financial  instruments that potentially subject the Company to concentrations of
credit risk  consist  principally  of  investments.  The  counterparties  to the
agreements consist of government agencies and various major corporations of high
credit  standing.  The Company  does not believe  there is  significant  risk of
non-performance by these counterparties because the Company limits the amount of
credit exposure to any one financial institution and any one type of investment.

We believe cash generated from operations, together with existing cash balances,
will  be  sufficient  to  satisfy   anticipated   short-term   working   capital
requirements and long-term liquidity needs.




                                       13
<PAGE>


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   The Company holds securities classified as held to maturity. These securities
have maturities of less than one year that management has the ability and intent
to hold to  maturity,  are carried at amortized  cost and have average  interest
rates of 5.9%.




                                       14
<PAGE>




                           PART II: OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

         The Company and certain of its former officers and directors have been
         named as defendants in a  consolidated  class action  lawsuit filed on
         behalf of Company  shareholders  in U.S.  District Court in Minnesota.
         The  named  plaintiffs,  who  purport  to act on  behalf of a class of
         purchasers  of the  Company's  common  stock  during the  period  from
         December  4,  1998  to  June  7,  1999,  charge  the  defendants  with
         violations  of federal  securities  laws.  The suit  alleges  that the
         Company and the named  directors  and  officers  failed to disclose or
         misrepresented  certain information  concerning the Company during the
         class  period.  The  complaint  does not  specify an amount of damages
         claimed.  The Company believes that the complaint is without merit and
         intends to vigorously defend the claims.

         The Company and the individual  defendants brought a motion to dismiss
         all claims on November 10, 1999.  The motion was heard by a magistrate
         judge on December  21,  1999.  On January  27,  2000,  the  magistrate
         recommended  that  the  claims  based  on  Section  11 of the  federal
         securities  laws be dismissed.  The  magistrate  recommended  that the
         motion to dismiss be denied with  respect to the claims  based on Rule
         10b-5 of the  federal  securities  laws.  In February  2000,  both the
         plaintiffs and the defendants  formally  objected to the  magistrate's
         recommendation.  The objection was made to the United States  District
         Court in Minnesota.  On May 12, 2000, the United States District Court
         in Minnesota  adopted the  recommendation of the magistrate and denied
         the  defendants'  motion to dismiss the Rule 10b-5  claims.  The Court
         also adopted the  recommendation  of the  magistrate and dismissed the
         plaintiff's  without  prejudice  and with  leave to amend  Section  11
         claims.

         On March 31, 2000, the Company and certain of its former  officers  and
         directors  were named as defendants in a class action lawsuit filed on
         behalf  of the  Company's  shareholders  in  U.S.  District  Court  in
         Minnesota  asserting identical factual allegations as the consolidated
         complaint  described  above. The suit alleges claims based on Sections
         11 and 12(a)(2) of the federal securities laws. The complaint does not
         specify  an amount of  damages  claimed.  The  Company  believes  this
         complaint  is  without  merit and  intends  to  vigorously  defend the
         claims.

         We are involved in various  other  claims,  legal  actions,  sales tax
         disputes  and  other  complaints  arising  in the  ordinary  course of
         business. In the opinion of management, any losses that may occur from
         these  other  matters  are  adequately  covered  by  insurance  or are
         provided  for  in  the  consolidated  financial  statements,  and  the
         ultimate  outcome  of these  other  matters  will not have a  material
         effect on the consolidated financial position or results of operations
         of the Company.

ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

         Not applicable.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5 - OTHER INFORMATION

         Not applicable.




                                       15
<PAGE>


ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.
               --------

               Exhibit
               Number             Description
               -------            -----------
                10.1              Employment letter dated March 3, 2000
                                  between the Company and William R. McLaughlin.

                27.1              Financial Data Schedule

         (b)   Reports on Form 8-K
               -------------------
               None.





                                       16
<PAGE>


                                   SIGNATURES

        Pursuant to the requirements of the Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                           SELECT COMFORT CORPORATION

                                           /s/William R. McLaughlin
                                           -------------------------------------
May 16, 2000                                  William R. McLaughlin
                                              President and Chief
                                              Executive Officer (principal
                                              executive officer)



                                           /s/James C. Raabe
                                           -------------------------------------
                                              James C. Raabe
                                              Chief Financial Officer (principal
                                              financial and accounting officer)




                                       17
<PAGE>


                                  EXHIBIT INDEX

Exhibit Number            Description                        Location
- --------------       -----------------------       -----------------------------
    10.1             Employment letter dated       Filed herewith electronically
                     March 3, 2000 between the
                     Company and William R.
                     McLaughlin

    27.1             Financial Data Schedule       Filed herewith electronically


                                       18
<PAGE>


March 3, 2000


Mr. William R. McLaughlin
1 Morella Close
Virginia Water
Surrey GU254AT
England

Dear Bill:

It is with great pleasure that the Board of Directors of Select Comfort formally
offers you the position as President and Chief Executive Officer of the Company.
We are highly confident that this will be a mutually beneficial relationship for
years to come as you lead the organization to realize its potential.

As we  discussed  over the phone,  the key  elements of the  compensation  offer
include the following:

        Salary               $500,000 annually, effective at start date

        Bonus                0-100% of salary earned during the fiscal year;
                             bonus for "hitting 2000 earnings plan" will be 75%;

        Stock                Options  300,000 stock options with exercise prices
                             established   currently   according  to  accounting
                             regulations;  three year vesting with 1/36 monthly;
                             plus

                             50,000 performance stock options with a current
                             exercise price; options will vest when the stock
                             price exceeds $12.00 per share for 30 consecutive
                             trading days; plus

                             100,000  performance  stock  options with a current
                             exercise  price;  options  will vest when the stock
                             price exceeds  $24.00 per share for 30  consecutive
                             trading days; plus

                             150,000  performance  stock  options with a current
                             exercise  price;  options  will vest when the stock
                             price exceeds  $36.00 per share for 30  consecutive
                             trading days.

        Benefits             Standard  Select  Comfort  benefits,  a summary  of
                             which are attached.
<PAGE>

        Moving               Select  Comfort  will pay for  "normal"  moving and
                             transitional  living  expenses,  including  but not
                             limited  to:   shipment  of  household   goods  and
                             vehicles;  transportation  for you and your family;
                             temporary  living  for  up to  five  months  in MN;
                             travel  for you  every  2-3  weeks  between  MN and
                             England;  travel  for two  housing  visits for your
                             spouse to MN; and other "normal" expenses which you
                             inform us about in advance.

        Severance            If you are  terminated by the Board,  or if you are
                             placed in a situation which amounts to constructive
                             dismissal,  you will  receive one year's  salary as
                             severance,  and the portion of the initial  300,000
                             stock  options  which  have  not  previously   been
                             vested, will vest immediately.

        Company              Ownership   If  there  is  a  change   in   company
                             ownership, as defined by a new owner establishing a
                             50%+  ownership of the common stock of the Company,
                             your stock options will vest  immediately,  and you
                             will be  eligible to receive two years of salary as
                             severance if dismissed.

        Start                Date Full-time, the week of March 21st, 2000. Prior
                             to  then,  you  will be in  communication  with key
                             people and reviewing company materials.

I believe those are the critical elements of the offer; if I have  inadvertently
left off any issues, please let me know.

Also  attached to this letter are some  details  concerning  certain  issues you
raised, including:

        Benefits summary

        D&O insurance summary

        Officer's indemnity information

        Stock option plan

        Sample stock option agreement with an individual

        Sample performance stock option agreement with an individual

        Officer and Director stock trading policy

<PAGE>


We  are  also  putting  in  a  Federal  Express  envelope   detailed   benefits'
information, as well as some relocation information.

Please call me this  weekend with any  questions  or issues,  or with a positive
answer.

We are looking forward to a long, prosperous and enjoyable  relationship.  Let's
get started!

Sincerely,

/s/Patrick A. Hopf

Patrick A. Hopf
Chairman of the Board of Select Comfort
<PAGE>

<TABLE> <S> <C>

<ARTICLE>                                  5
<MULTIPLIER>                                        1,000

<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          DEC-30-2000
<PERIOD-START>                             JAN-02-2000
<PERIOD-END>                               APR-01-2000
<CASH>                                              4,692
<SECURITIES>                                       22,112
<RECEIVABLES>                                         931
<ALLOWANCES>                                          319
<INVENTORY>                                        11,768
<CURRENT-ASSETS>                                   51,130
<PP&E>                                             55,493
<DEPRECIATION>                                     19,319
<TOTAL-ASSETS>                                     95,709
<CURRENT-LIABILITIES>                              41,415
<BONDS>                                                 0
                                   0
                                             0
<COMMON>                                              178
<OTHER-SE>                                         50,937
<TOTAL-LIABILITY-AND-EQUITY>                       95,709
<SALES>                                            76,159
<TOTAL-REVENUES>                                   76,159
<CGS>                                              27,052
<TOTAL-COSTS>                                      27,052
<OTHER-EXPENSES>                                        0
<LOSS-PROVISION>                                       81
<INTEREST-EXPENSE>                                      2
<INCOME-PRETAX>                                    (4,416)
<INCOME-TAX>                                       (1,634)
<INCOME-CONTINUING>                                (2,782)
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                       (2,782)
<EPS-BASIC>                                         (0.16)
<EPS-DILUTED>                                       (0.16)


</TABLE>


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