SELECT COMFORT CORP
10-Q, 2000-11-14
HOUSEHOLD FURNITURE
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                              UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549

                                 FORM 10-Q

 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                 ACT OF 1934


            For the Quarterly Period Ended September 30, 2000


                      COMMISSION FILE NO. 0-25121

                          --------------------



                       SELECT COMFORT CORPORATION
          (Exact name of registrant as specified in its charter)


                MINNESOTA                                    41-1597886
     (State or other jurisdiction of                      (I.R.S. Employer
      incorporation or organization)                      Identification No.)

         6105 TRENTON LANE NORTH
          MINNEAPOLIS, MINNESOTA                                55442
  (Address of principal executive offices)                    (Zip code)

     Registrant's telephone number, including area code: (763) 551-7000




     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.  X  YES     NO

        As of  September  30,  2000,  17,883,212  shares of Common  Stock of the
Registrant were outstanding.


<PAGE>


                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES

                                     INDEX

                                                                       Page No.

PART I:  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Balance Sheets

         September 30, 2000 and January 1, 2000.............................  3

         Consolidated Statements of Operations

         for the Three Months and Nine Months ended September 30, 2000
         and October 2, 1999................................................  4

         Consolidated Statements of Cash Flows
         for the Nine Months ended September 30, 2000
         and October 2, 1999................................................  5

         Notes to Consolidated Financial Statements.........................  6

Item 2.  Management's Discussion and Analysis of

         Financial Condition and Results of Operations......................  9

Item 3.  Quantitative and Qualitative Disclosures about Market Risk......... 15

PART II:  OTHER INFORMATION

Item 1.    Legal Proceedings................................................ 16

Item 2.    Changes in Securities and Use of Proceeds........................ 16

Item 3.    Defaults Upon Senior Securities.................................. 16

Item 4.    Submission of Matters to a Vote of Security Holders.............. 16

Item 5.    Other Information................................................ 16

Item 6.    Exhibits and Reports on Form 8-K................................. 17




<PAGE>






                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS, EXCEPT SHARE AND PER SHARE AMOUNTS)

                                                     (UNAUDITED)
                                                     SEPTEMBER 30,   JANUARY 1,
                               ASSETS                   2000           2000
                                                    -------------- -------------
Current assets:
 Cash and cash equivalents                              $  3,109       $  7,441
 Marketable securities                                     9,572         20,129
 Accounts receivable, net of allowance for doubtful
   accounts of $208, and $305, respectively                  648          1,056
 Inventories (note 2)                                     12,030         11,451
 Prepaid expenses                                          6,729          4,821
 Income taxes                                                302          2,579
 Deferred tax assets                                       6,676          6,639
                                                    -------------- -------------
    Total current assets                                  39,066         54,116

Property and equipment, net                               36,421         34,823
Deferred tax assets                                       11,094          4,248
Other assets                                               2,708          2,678
                                                    -------------- -------------
    Total assets                                        $ 89,289       $ 95,865
                                                    ============== =============


                LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
 Current maturities of long-term debt                   $     26       $     51
 Accounts payable                                         19,805         15,911
 Accruals:
  Sales returns                                            5,104          5,880
  Warranty costs                                           7,036          5,841
  Compensation, taxes and benefits                         6,020          6,678
  Other                                                    5,099          5,285
                                                    -------------- -------------
    Total current liabilities                             43,090         39,646

 Long-term debt, less current maturities                      52             36
 Other liabilities                                         3,365          2,809
                                                    -------------- -------------
    Total liabilities                                     46,507         42,491
                                                    -------------- -------------

Shareholders' equity:
 Undesignated preferred stock; 5,000,000 shares
   authorized, no shares issued and outstanding                -              -
 Common stock, $.01 par value; 95,000,000 shares
   authorized, 17,883,212 and 17,713,247 shares
   issued and outstanding,  respectively                     179            177
 Additional paid-in capital                               79,328         78,513
 Accumulated deficit                                     (36,725)       (25,316)
                                                    -------------- -------------
    Total shareholders' equity                            42,782         53,374
                                                    -------------- -------------
    Total liabilities and shareholders' equity          $ 89,289       $ 95,865
                                                    ============== =============




        See accompanying notes to consolidated financial statements.



                                       3
<PAGE>




                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                  (UNAUDITED)

                              THREE MONTHS ENDED           NINE MONTHS ENDED
                            -------------------------  -------------------------
                            SEPTEMBER 30,  OCTOBER 2,  SEPTEMBER 30,  OCTOBER 2,
                                2000          1999         2000          1999
                            ------------- -----------  ------------- -----------

Net sales                     $  68,056    $ 68,281     $ 206,002     $ 205,663
Cost of sales                    24,871      23,944        73,903        71,053
                            ------------- -----------  ------------- -----------
 Gross margin                    43,185      44,337       132,099       134,610
                            ------------- -----------  ------------- -----------

Operating expenses:
 Sales and marketing             44,378      42,904       128,196       120,800
 General and administrative       7,667       7,865        22,830        18,664
                            ------------- -----------  ------------- -----------
  Total operating expenses       52,045      50,769       151,026       139,464
                            ------------- -----------  ------------- -----------
Operating loss                   (8,860)     (6,432)      (18,927)       (4,854)
                            ------------- -----------  ------------- -----------


Other income (expense):
  Interest income                   253         537           937         1,496
  Interest expense                   (2)        (10)           (6)          (61)
  Other, net                        (31)         35          (114)          (12)
                            ------------- -----------  ------------- -----------
   Other income, net                220         562           817         1,423
                            ------------- -----------  ------------- -----------
Loss before income taxes         (8,640)     (5,870)      (18,110)       (3,431)
Income tax benefit               (3,197)     (2,172)       (6,701)       (1,269)
                            ------------- -----------  ------------- -----------
Net loss                      $  (5,443)   $ (3,698)    $ (11,409)    $  (2,162)
                            ============= ===========  ============= ===========

Net loss per share (note 4) -
 basic and diluted            $   (0.30)   $  (0.20)    $   (0.64)    $  (0.12)
                            ============= ===========  ============= ===========
Weighted average shares -
 basic and diluted               17,874      18,148        17,815       18,348
                            ============= ===========  ============= ===========








        See accompanying notes to consolidated financial statements.



                                       4
<PAGE>





                           SELECT COMFORT CORPORATION
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                NINE MONTHS ENDED
                                                           --------------------------
                                                           SEPTEMBER 30,   OCTOBER 2,
                                                              2000            1999
                                                           ------------- ------------
<S>                                                        <C>           <C>

Cash flows from operating activities:
 Net loss                                                   $ (11,409)    $ (2,162)
 Adjustments to reconcile net loss to net cash
  provided by (used in) operating activities:
   Depreciation and amortization                                6,075        4,616
   Loss on disposal of assets and impaired assets               1,970            -
   Deferred tax assets                                         (6,872)      (1,305)
   Change in operating assets and liabilities:
    Accounts receivable, net                                      408        9,046
    Inventories                                                  (579)      (1,028)
    Prepaid expenses                                           (1,908)         250
    Income taxes                                                2,277       (3,428)
    Accounts payable                                            3,894        5,018
    Accrued sales returns                                        (776)        (775)
    Accrued warranty costs                                      1,195        1,159
    Accrued compensation, taxes and benefits                     (391)         340
    Other accrued liabilities                                     (24)          26
    Other assets                                                  (50)         150
    Other liabilities                                             556          550
                                                           ------------- ------------
     Net cash provided by (used in) operating activities       (5,634)      12,457
                                                           ------------- ------------
Cash flows from investing activities:
 Purchases of property and equipment                           (9,741)     (10,663)
 Investment in marketable securities                           10,557      (24,250)
 Investment in affiliate                                            -       (2,000)
                                                           ------------- ------------
     Net cash provided by (used in) investing activities          816      (36,913)
                                                           ------------- ------------
Cash flows from financing activities:
 Principal payments on debt                                       (53)        (664)
 Repurchase of common stock                                         -      (10,438)
 Proceeds from issuance of common stock                           539        3,318
                                                           ------------- ------------
     Net cash provided by (used in) financing activities          486       (7,784)
                                                           ------------- ------------
Decrease in cash and cash equivalents                          (4,332)     (32,240)
Cash and cash equivalents, at beginning of period               7,441       45,561
                                                           ------------- ------------
Cash and cash equivalents, at end of period                 $   3,109     $ 13,321
                                                           ============= ============
</TABLE>


        See accompanying notes to consolidated financial statements.



                                       5
<PAGE>


                   SELECT COMFORT CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  BASIS OF FINANCIAL STATEMENT PRESENTATION

The consolidated financial statements for the three months and nine months ended
September  30,  2000 and  October  2, 1999 of  Select  Comfort  Corporation  and
subsidiaries  ("Select  Comfort" or the  "Company"),  have been  prepared by the
Company,  without audit, pursuant to the rules and regulations of the Securities
and Exchange  Commission and reflect,  in the opinion of management,  all normal
recurring  adjustments necessary to present fairly the financial position of the
Company  as of  September  30,  2000 and  January  1,  2000 and the  results  of
operations and cash flow for the periods presented.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States of America have been condensed or omitted  pursuant to such
rules and regulations, although management believes the disclosures are adequate
to make the information presented not misleading.  These consolidated  financial
statements  should be read in conjunction with the Company's most recent audited
consolidated  financial  statements  and related notes included in the Company's
Annual  Report to  Shareholders  and its Form  10-K for the  fiscal  year  ended
January 1, 2000.  Operating results for the Company on a quarterly basis may not
be indicative of operating results for the full year.

During 1999 the  Securities  and Exchange  Commission  issued  Staff  Accounting
Bulletin No 101,  "Revenue  Recognition in Financial  Statements" (SAB 101). The
SEC has delayed the  implementation  date of SAB 101 until the Company's  fiscal
2000 fourth quarter.  In October 2000, the SEC issued  additional  guidance with
respect to SAB 101.  The Company is  analyzing  the impact of SAB 101, but it is
not expected to have a material impact on the Company's  consolidated  financial
statements.

(2)  INVENTORIES

Inventories consist of the following (in thousands):

                                                 September 30,      January 1,
                                                     2000              2000
                                                ---------------  ---------------

Raw materials                                      $   4,878         $  5,753
Work in progress                                          88               59
Finished goods                                         7,064            5,639
                                                ---------------  ---------------
                                                   $  12,030         $ 11,451
                                                ===============  ===============

(3)  NONRECURRING CHARGES

During the third quarter of fiscal 2000, the Company  incurred  certain one-time
charges of $1.4 million as the result of a review  focused on reducing costs and
increasing the efficiency of its operations. The charges are primarily comprised
of costs to relocate the  Company's  corporate  headquarters  ($.6  million) and
asset impairment costs related to software design ($.7 million).

As of September 30, 2000 and January 1, 2000 there were no  significant  balance
sheet accruals related to nonrecurring charges.  There are no significant future
cash requirements as a result of this charge.



                                       6
<PAGE>




(4)  NET LOSS PER COMMON SHARE

The  following  computations  reconcile  net  loss  with  net  loss  per  common
share-basic and diluted (in thousands except per share amounts).
<TABLE>
<CAPTION>

                                           THREE MONTHS ENDED                      NINE MONTHS ENDED
                                   -----------------------------------   -----------------------------------
                                     NET                    PER SHARE       NET                  PER SHARE
         SEPTEMBER 30, 2000          LOSS        SHARES       AMOUNT        LOSS      SHARES       AMOUNT
         ------------------        ----------  ----------   ----------   ----------  ---------   -----------
<S>                                <C>         <C>          <C>          <C>         <C>         <C>

Net loss                           $ (5,443)                             $ (11,409)

BASIC AND DILUTED EPS
Net loss available to
 common shareholders               $ (5,443)     17,874      $ (0.30)    $ (11,409)    17,815     $ (0.64)
                                   ==========  ==========   ===========  ==========  =========   ===========
</TABLE>

<TABLE>
<CAPTION>

                                           THREE MONTHS ENDED                      NINE MONTHS ENDED
                                   ------------------------------------  -----------------------------------
                                     NET                    PER SHARE       NET                  PER SHARE
         OCTOBER 2, 1999             LOSS        SHARES       AMOUNT        LOSS      SHARES       AMOUNT
         ---------------           ----------  ----------   -----------  ----------  ---------   -----------
<S>                                <C>         <C>          <C>          <C>         <C>         <C>

Net loss                           $ (3,698)                             $  (2,162)

BASIC AND DILUTED EPS
Net loss available to
 common shareholders               $ (3,698)     18,148      $  (0.20)   $  (2,162)    18,348     $ (0.12)
                                   ==========  ==========   ===========  ==========  =========   ===========
</TABLE>


(5)  LITIGATION

The Company and certain of its former  officers and directors have been named as
defendants  in a  consolidated  class action  lawsuit filed on behalf of Company
shareholders  in U.S.  District Court in Minnesota.  The named  plaintiffs,  who
purport to act on behalf of a class of purchasers of the Company's  common stock
during the period from December 4, 1998 to June 7, 1999,  charge the  defendants
with  violations of federal  securities  laws. The suit alleges that the Company
and the named  directors  and  officers  failed to  disclose  or  misrepresented
certain  information  concerning  the  Company  during  the  class  period.  The
complaint does not specify an amount of damages  claimed.  The Company  believes
that the complaint is without merit and intends to vigorously defend the claims.

The Company and the individual defendants brought a motion to dismiss all claims
on November 10, 1999. The motion was heard by a magistrate judge on December 21,
1999. On January 27, 2000, the magistrate  recommended  that the claims based on
Section  11  of  the  federal  securities  laws  be  dismissed.  The  magistrate
recommended  that the  motion to dismiss  be denied  with  respect to the claims
based on Rule 10b-5 of the federal  securities  laws. In February 2000, both the
plaintiffs   and  the   defendants   formally   objected  to  the   magistrate's
recommendation.  The objection was made to the United States  District  Court in
Minnesota.  On May 12,  2000,  the United  States  District  Court in  Minnesota
adopted the  recommendation of the magistrate and denied the defendants'  motion
to dismiss the Rule 10b-5 claims.  The Court also adopted the  recommendation of
the magistrate and dismissed the plaintiff's Section 11 claims without prejudice
and with leave to amend.

On March 31, 2000, the Company and certain of its former  officers and directors
were  named as  defendants  in a class  action  lawsuit  filed on  behalf of the
Company's  shareholders in U.S. District Court in Minnesota  asserting identical
factual  allegations as the  consolidated  complaint  described  above. The suit
alleges claims based on Sections 11 and 12(a)(2) of the federal securities laws.
The  complaint  does not  specify  an amount of  damages  claimed.  The  Company
believes this  complaint is without  merit and intends to vigorously  defend the
claims.  The above two class  actions  were  consolidated  by the United  States
District Court Magistrate on July 24, 2000.



                                       7
<PAGE>



The  Company is  subject  to various  other  claims,  legal  actions,  sales tax
disputes and other complaints arising in the ordinary course of business. In the
opinion of  management,  any losses that may occur from these other  matters are
adequately  covered  by  insurance  or are  provided  for  in  the  consolidated
financial  statements,  and the ultimate outcome of these other matters will not
have a material  effect on the  consolidated  financial  position  or results of
operations of the Company.



                                       8
<PAGE>


                          PART I: FINANCIAL INFORMATION

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE FOLLOWING  DISCUSSION AND ANALYSIS  SHOULD BE READ IN  CONJUNCTION  WITH THE
CONSOLIDATED  FINANCIAL  STATEMENTS AND THE NOTES THERETO INCLUDED HEREIN.  THIS
QUARTERLY  REPORT ON FORM 10-Q CONTAINS  FORWARD-LOOKING  STATEMENTS  WITHIN THE
MEANING  OF THE  PRIVATE  SECURITIES  LITIGATION  REFORM  ACT OF  1995.  YOU CAN
IDENTIFY FORWARD-LOOKING  STATEMENTS BY THOSE THAT ARE NOT HISTORICAL IN NATURE,
PARTICULARLY  THOSE  THAT  USE  TERMINOLOGY  SUCH AS  "MAY,"  "WILL,"  "SHOULD,"
"EXPECTS,"  "ANTICIPATES,"  "CONTEMPLATES,"  "ESTIMATES,"  "BELIEVES,"  "PLANS,"
"PROJECTED,"  "PREDICTS,"  "POTENTIAL" OR "CONTINUE" OR THE NEGATIVE OF THESE OR
SIMILAR TERMS.  THESE STATEMENTS ARE SUBJECT TO CERTAIN RISKS AND  UNCERTAINTIES
THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM THE  COMPANY'S
HISTORICAL  EXPERIENCE AND ITS PRESENT  EXPECTATIONS OR  PROJECTIONS.  IMPORTANT
FACTORS KNOWN TO SELECT COMFORT THAT COULD CAUSE SUCH MATERIAL  DIFFERENCES  ARE
IDENTIFIED AND DISCUSSED IN PART I, ITEM 1 OF OUR ANNUAL REPORT ON FORM 10-K FOR
THE FISCAL YEAR ENDED JANUARY 1, 2000, WHICH  DISCUSSION IS INCORPORATED  HEREIN
BY  REFERENCE.  THESE  IMPORTANT  FACTORS  INCLUDE  OUR  ABILITY TO ACHIEVE  THE
OBJECTIVES  OF OUR  STRATEGIC  PLAN,  THE LEVEL OF  CONSUMER  ACCEPTANCE  OF OUR
PRODUCTS,  OUR  ABILITY  TO  CREATE  PRODUCT  AND  BRAND  NAME  AWARENESS,   THE
EFFECTIVENESS  AND  EFFICIENCY OF OUR MARKETING AND  ADVERTISING  PROGRAMS,  THE
PERFORMANCE OF OUR EXISTING AND NEW RETAIL STORES,  OUR ABILITY TO  SUCCESSFULLY
IDENTIFY AND RESPOND TO EMERGING TRENDS IN THE MATTRESS  INDUSTRY,  THE LEVEL OF
COMPETITION  IN THE MATTRESS  INDUSTRY,  OUR ABILITY TO MAINTAIN  COST-EFFECTIVE
PRODUCTION  AND  DELIVERY OF  PRODUCTS,  CERTAIN  SALES TAX  CONSIDERATIONS  AND
GENERAL ECONOMIC CONDITIONS AND CONSUMER CONFIDENCE.

OVERVIEW

Select  Comfort is the leading  vertically  integrated  manufacturer,  specialty
retailer and direct marketer of innovative air beds and sleep-related  products.
Since the  introduction  of our first air bed  product in 1987,  management  has
focused  on  improving  our  product,   expanding  our  product  line,  building
manufacturing  and  distribution  systems  and  growing  our three  distribution
channels:  retail,  direct  marketing  and  e-commerce.   Vertically  integrated
operations and control over these complementary  distribution  channels gives us
direct contact with our customers and gives our customers multiple opportunities
to purchase  our  products.  Sales  generation  is driven  primarily by targeted
print, radio,  television,  and internet media that generate customer inquiries,
as well as by our retail store and internet presence.

Retail operations included 338 stores at September 30, 2000, including 33 leased
departments within larger stores and 341 stores at January 1, 2000, including 45
leased  departments.  We opened 16 retail  stores  during  2000 and plan to open
approximately  3 additional  retail stores for the  remainder of the year.  From
inception  through  September 30, 2000, we have closed a total of 26 stores,  of
which 19 were closed in the first nine months of 2000 (7 mall based  stores,  12
leased  departments).  During  the fourth  quarter  of 2000,  we plan to close 8
additional underperforming retail stores (all leased departments).  In addition,
we have identified 6 mall based stores to be closed in the first half of 2001. A
significant  portion of the costs associated with the store closings in 2000 was
accrued in 1999.

Comparable  store sales growth for the three months ended September 30, 2000 and
October 2, 1999 was 3.7% and 3.6%,  respectively.  Comparable store sales growth
for the nine months  ended  September  30, 2000 and October 2, 1999 was 0.0% and
7.9%,  respectively.  Comparable store sales results have been and will continue
to be influenced by a variety of factors,  including  levels of awareness of our
products and brand name,  levels of consumer  acceptance of our existing and new
products,  our ability to  successfully  introduce new products and product line
extensions,  comparable store sales performance in prior periods, the maturation
of  our  store  base,  the  amount,   effectiveness  and  efficiency  of  retail
advertising  expenditures  and promotional  activity,  the amount of competitive
activity,  our  ability  to  effectively  integrate  our  multiple  distribution
channels,  the evolution of store  operations,  including  improvements in store
design, the quality and tenure of store-level  managers and sales professionals,
and general economic conditions and consumer confidence.

Annual  advertising  expenditures  increased  from $9.0 million in 1995 to $43.4
million in 1999.  Advertising  costs are  expensed as incurred as a component of
sales and marketing expenses,  although we believe that advertising expenditures
provide  significant  benefits  beyond the  period in which  they are  expensed.
Future advertising  expenditures will depend on the effectiveness and efficiency
of the  advertising  in  creating  awareness  of our  products

                                       9
<PAGE>

and brand name,  generating  consumer  inquiries and driving consumer traffic to
retail  stores.  Pre-opening  costs  associated  with new retail stores are also
expensed as incurred.

We believe  historical  operating  losses have been  primarily  the result of an
aggressive  retail store opening  strategy,  a relatively  immature  store base,
significant marketing, advertising and product development expenditures, and the
development of a substantial  corporate  infrastructure  to support  anticipated
growth.  Future  increases  in  net  sales  and  the  achievement  of  long-term
profitability  will depend upon greater consumer awareness and acceptance of our
air bed products,  improved  effectiveness  and  efficiency of our marketing and
advertising  expenditures,  the opening and successful performance of new retail
stores,  improvement  in the  performance  of current  stores and our ability to
execute our stated strategic initiatives. There can be no assurance that we will
be able to achieve or sustain  historical sales growth rates or profitability in
the future, on a quarterly or annual basis.

Quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors,  including  increases or decreases in comparable  store
sales, the timing,  amount and  effectiveness of advertising  expenditures,  any
changes in return rates, the timing of new store openings and related  expenses,
competitive  factors,  net sales  contributed by new stores,  any disruptions in
third-party  delivery  services  and general  economic  conditions  and consumer
confidence.  Our  business is also  subject to some  seasonal  influences,  with
heavier  concentrations of sales during the fourth quarter holiday season due to
increased mall traffic.

A  substantial  portion of operating  expenses is related to sales and marketing
expenses, including costs associated with opening new stores, operating existing
stores  and  advertising  expenditures.  The  level of this  spending  cannot be
adjusted  quickly and is based,  in significant  part, on expectations of future
customer  inquiries and net sales.  Furthermore,  a  substantial  portion of net
sales is often  realized  in the last  month of a  quarter  with  such net sales
frequently  concentrated in the last weeks or days of a quarter,  due in part to
our promotional schedule.  Should the Company experience a shortfall in expected
net sales or in the conversion rate of customer  inquiries,  we may be unable to
adjust  spending in a timely  manner and our business,  financial  condition and
operating results may be materially  adversely affected.  Our historical results
of operations  may not be indicative of the results that may be achieved for any
future fiscal period.

At September 30, 2000,  the Company had net  operating  loss  carryforwards  for
federal income tax purposes of approximately  $26.3 million expiring between the
years 2003 and 2020.  The Company  expects  that  approximately  $1.4 million of
these carryforwards will expire unutilized due to an Internal Revenue Code (IRC)
Section  382  limitation  resulting  from a  prior  ownership  change  and  has,
therefore, provided a valuation allowance for this portion of the carryforwards.
The Company has not provided a valuation  allowance  for any other  deferred tax
assets  because it  believes  that it is more  likely than not that they will be
realized.

The realization of net deferred tax assets ($17.8 million at September 30, 2000)
is evaluated on a quarterly  basis.  Realization of these assets is dependent on
the  Company  achieving  profitability  levels  sufficient  to  utilize  its net
operating loss carryforwards.  The write-off of this asset may be required if we
determine that we are unable to utilize the net operating loss carryforwards.  A
write-off of this asset could have a material  adverse  affect on the  Company's
financial position and results of operations.

LOOKING FORWARD

We are continuing to execute our strategic plan which focuses on:

o Roll out of an integrated  approach to marketing  including improved marketing
  messages that are consistent across our distribution channels;
o Leveraging the profitability of our sales channels, with a particular emphasis
  on retail store profitability;
o Development of cost effective in-home delivery,  assembly and mattress removal
  across all of our distribution channels;
o Continuous improvement of our core product line;
o Launching the sofa sleeper  product across all of our  distribution  channels;
  and
o Improvement  of our  cost  structure  to more  effectively  leverage  our
  infrastructure and store base.

                                       10
<PAGE>

During  the  third  quarter  of  2000 we  introduced  new  integrated  marketing
messages.  Third quarter advertising  spending did not have a significant impact
on sales volumes and,  accordingly,  we have reduced planned advertising for the
remainder of 2000 as we develop our fully  integrated  marketing  messages for a
phased roll out beginning in January 2001.  Marketing messages will focus on the
unique benefits provided by our products and are intended to appeal to a broader
consumer market than we have  traditionally  targeted.  By spending  advertising
more  evenly over our retail  markets we believe we can improve the  leverage of
the largely fixed cost structure within our stores.

We are  developing  market by market and store by store action plans  focused on
improving the  profitability of our retail store  operations.  We closed 7 under
performing  retail stores and 12 leased  department  locations  during the first
nine  months of 2000.  During the fourth  quarter we plan to close 8  additional
underperforming  leased department locations.  In addition, we have identified 6
mall based stores to be closed in the first half of 2001. A significant  portion
of the costs  associated with these 2000 closures was accrued in 1999. We opened
5 stores during the third quarter (a total of 16 during the first nine months of
2000) and  expect to open  approximately  3 stores in the  remainder  of 2000 in
current   markets  where   increased  store  density  is  required  to  leverage
advertising expenditures.

In addition,  we have  developed a new retail  store design with a  bedroom-like
setting that is more consistent with our sleep solutions oriented brand.  During
the first nine months of 2000, 66 stores were remodeled to incorporate  this new
design.  We are  developing  plans to remodel  additional  stores during 2001 to
incorporate this new design and to correspond to integrated marketing messages.

We have taken  initial steps toward  providing  in-home  delivery,  assembly and
mattress  removal  throughout the continental  United States.  To date,  in-home
delivery  and  assembly  has  been  provided  through  our  retail  channel  and
represents  approximately  8% of our  business.  The  provider  of  our  in-home
assembly services discontinued this segment of its business effective August 20,
2000.  We have  reinitiated  home  delivery  services  in certain  markets  with
internal and contracted services during the third and fourth quarter of 2000. We
plan to begin testing mattress removal during the fourth quarter.

Our product development  efforts will focus primarily on continuous  improvement
of our products performance and value and will extend to other sleeping surfaces
to offer  consumers  a best  nights  sleep.  We intend to  continue  to lead the
industry in innovation.

We launched our sofa sleeper product in 13 markets (49 additional stores) during
the third quarter. Our Sofa Sleepaire(R) represents a significant advancement in
the sofa sleeper market, and is attracting customers to our retail stores.

On  October  16,  2000 we  announced  our intent to  acquire  certain  assets of
SleepTec,  Inc., the manufacturer of our sofa sleeper product.  Manufacturing of
this product will be integrated into our Columbia,  S.C. plant during the fourth
quarter.  Administration  of these operations will be absorbed into our existing
general and administrative functions. We anticipate this acquisition will have a
positive effect on operating results following the fourth quarter integration of
the SleepTec business.  Once we have integrated  operations and secured quality,
we plan to expand the distribution of Sofa Sleepaire(R).

Early in the  third  quarter,  we tested a  catalog  through  a  mailing  to our
installed base of customers.  Based on results of this initial catalog  mailing,
we will not mail a Fall  catalog.  However,  we will  continue to offer  catalog
items  on our new web  site,  and  will  evaluate  catalog  opportunities  going
forward.

The  success of our  strategy  will  depend on many  factors  including  (i) the
effectiveness  and efficiency of our integrated  marketing  strategy in creating
awareness  of our  products  and brand name and in  generating  sales,  (ii) our
ability  to  enhance  the   profitability   of  our  retail  stores  and  leased
departments,  (iii) our ability to manage operating  costs,  (iv) our ability to
successfully  launch in-home  delivery,  assembly and mattress  removal services
nationally on a cost-effective basis, (v) our ability to successfully launch the
sofa  sleeper  product  nationally,  (vi) the levels of consumer  awareness  and
acceptance of the sofa sleeper product, (vii) our ability to continue to improve
our core product line and differentiate our products from competitive  products,
(viii) competition in the mattress and sofa sleeper markets, (ix) our ability to
successfully  identify and respond to emerging trends in the mattress  industry,
and (x) general economic factors and consumer confidence.

                                       11
<PAGE>

The strategic  initiatives  described  above are directed  toward  improving our
long-term performance and are not expected to contribute significantly to growth
in sales and earnings, and may negatively impact earnings in 2000.



                                       12
<PAGE>


RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, the Company's results
of operations expressed as percentages of net sales.  Percentage amounts may not
total due to rounding.
<TABLE>
<CAPTION>

                                         THREE MONTHS ENDED           NINE MONTHS ENDED
                                     --------------------------  --------------------------
                                     SEPTEMBER 30,   OCTOBER 2,  SEPTEMBER 30,   OCTOBER 2,
                                        2000            1999        2000            1999
                                     -------------  -----------  -------------  -----------
<S>                                  <C>            <C>         <C>            <C>

Net sales                                100.0%        100.0%        100.0%        100.0%
Cost of sales                             36.5          35.1          35.9          34.5
                                     -------------  -----------  -------------  -----------
  Gross margin                            63.5          64.9          64.1          65.5
                                     -------------  -----------  -------------  -----------
Operating expenses:
 Sales and marketing                      65.2          62.8          62.2          58.7
 General and administrative               11.3          11.5          11.1           9.1
                                     -------------  -----------  -------------  -----------
       Total operating expenses           76.5          74.4          73.3          67.8
                                     -------------  -----------  -------------  -----------
Operating loss                           (13.0)         (9.4)         (9.2)         (2.4)
Other income, net                          0.3           0.8           0.4           0.7
                                     -------------  -----------  -------------  -----------
Loss before income taxes                 (12.7)         (8.6)         (8.8)         (1.7)
Income tax benefit                        (4.7)         (3.2)         (3.3)         (0.6)
                                     -------------  -----------  -------------  -----------
Net loss                                  (8.0)%        (5.4)%        (5.5)%        (1.1)%
                                     =============  ===========  =============  ===========
</TABLE>


COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 2000 WITH THREE MONTHS ENDED
 OCTOBER 2, 1999

NET SALES
Net sales  decreased 0.3% to $68.1 million for the three months ended  September
30,  2000 from  $68.3  million  for the three  months  ended  October  2,  1999,
primarily  due to a decrease  in  mattress  unit sales  offset by  increases  in
foundation and accessory  units,  pricing  increases and product mix shift.  The
decrease in net sales was due primarily to (i) a $7.3 million decrease in direct
marketing  sales,  (ii) a $1.5 million decrease in sales from the elimination of
our  roadshow  distribution  channel and (iii) a $.6 million  decrease due to 19
closed  stores in 2000,  which  decreases  were  partially  offset by (i) a $3.5
million increase from increased store months in 2000 as compared to 1999, (ii) a
$1.7 million increase in comparable  store sales,  (iii) a $2.1 million increase
in net sales from the Company's  newly developed  e-commerce  channel and (iv) a
$1.4 million increase  attributable to a higher per unit sales price and product
mix over 1999.

GROSS MARGIN
Gross margin  decreased to 63.5% for the three months ended  September  30, 2000
from 64.9% for the three months ended  October 2, 1999  primarily due to the use
of  higher  discounted  promotional  offerings,  increased  costs of  processing
returned product, partially offset by a price increase for some of our products.

SALES AND MARKETING
Sales and  marketing  expenses  increased  3.4% to $44.4  million  for the three
months ended  September  30, 2000 from $42.9  million for the three months ended
October 2, 1999,  and increased as a percentage of net sales to 65.2% from 62.8%
for the comparable prior-year period. The increase in the dollar amount of sales
and marketing expenses during 2000 was primarily due to (i) 25 additional retail
stores open in 2000, (ii) higher freight  expenses,  (iii) costs associated with
the write off of certain assets ($.7 million);  and (iv) investment in marketing
and promotion of our sofa sleeper roll out ($1.9 million)  partially offset by a
decrease  in  media  spending.  Sales  and  marketing  expenses  increased  as a
percentage of net sales primarily due to (i) lower direct marketing sales,  (ii)
selling expenses in new stores  increasing at a greater rate than net sales, and
(iii) the third  quarter  impact of asset write offs and sofa  sleeper  rollout,
partially offset by a decrease in media spending.

GENERAL AND ADMINISTRATIVE
General and administrative expenses decreased 2.5% to $7.7 million for the three
months  ended  September  30, 2000 from $7.9  million for the three months ended
October  2, 1999.  The  decrease  in general  and  administrative  expenses

                                       13
<PAGE>

was primarily due to a decrease in the use of outside services and  consulting,
partially offset by the write off of certain assets ($.6 million).

OTHER INCOME, NET
Other  income  decreased  by $342,000 to  approximately  $220,000  for the three
months  ended  September  30, 2000 from  $562,000 in other  income for the three
months  ended  October 2, 1999.  The decrease  was  primarily  due to lower cash
levels  affecting  interest  income in 2000  following  repurchases of stock and
capital expenditures in 1999 and 2000.

INCOME TAX BENEFIT
Income  tax  benefit  increased  to $3.2  million  for the  three  months  ended
September  30, 2000 from $2.2 million for the three months ended October 2, 1999
due to an increase in the pretax loss in 2000.

COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 2000 WITH NINE MONTHS ENDED
 OCTOBER 2, 1999

NET SALES
Net sales  increased 0.2% to $206.0 million for the nine months ended  September
30, 2000 from $205.7  million for the nine  months  ended  October 2, 1999.  The
increase in net sales was due  primarily to (i) a $20.7  million  increase  from
increased  store  months  in 2000 as  compared  to 1999 and (ii) a $6.3  million
increase in net sales from the Company's  newly  developed  e-commerce  channel,
which increases were partially  offset by (i) a $19.7 million decrease in direct
marketing  sales,  (ii) a $5.6 million decrease in sales from the elimination of
our roadshow  distribution  channel,  and (iii) a $1.4  decrease due to 19 store
closings in 2000.

GROSS MARGIN
Gross margin  decreased to 64.1% for the nine months  ended  September  30, 2000
from 65.5% for the nine months ended October 2, 1999 primarily due to the use of
higher discounted promotional offerings,  increased costs of processing returned
product, partially offset by a price increase for some of our products.

SALES AND MARKETING
Sales and  marketing  expenses  increased  6.1% to $128.2  million  for the nine
months ended  September  30, 2000 from $120.8  million for the nine months ended
October 2, 1999,  and increased as a percentage of net sales to 62.2% from 58.7%
for the comparable prior-year period. The increase in the dollar amount of sales
and marketing expenses during 2000 was primarily due to (i) 25 additional retail
stores open in 2000 and (ii) higher freight expense, (iii) costs associated with
the write off of certain  assets ($.7 million) and (iv)  investment in marketing
and promotion of our sofa sleeper roll out ($1.9 million)  partially offset by a
decrease  in  media  spending.  Sales  and  marketing  expenses  increased  as a
percentage of net sales  primarily due to (i) lower direct  marketing  sales and
(ii) selling expenses in new stores increasing at a greater rate than net sales,
partially offset by a decrease in media spending.

GENERAL AND ADMINISTRATIVE
General and  administrative  expenses  increased  22.3% to $22.8 million for the
nine months  ended  September  30,  2000 from $18.7  million for the nine months
ended October 2, 1999. The increase in general and  administrative  expenses was
primarily  due  to  increased   spending  on   infrastructure   associated  with
anticipated  growth and  approximately  $1.0  million in costs  associated  with
staffing reductions.

OTHER INCOME, NET
Other income decreased by $606,000 to approximately $817,000 for the nine months
ended  September  30, 2000 from $1.4 million in other income for the nine months
ended  October 2, 1999.  The decrease was  primarily due to lower cash levels in
2000 following repurchases of stock and capital expenditures in 1999 and 2000.

INCOME TAX BENEFIT
Income tax benefit increased to $6.7 million for the nine months ended September
30, 2000 from $1.3 million for the nine months  ended  October 2, 1999 due to an
increase in the pretax loss in 2000.

                                       14
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

Our  primary  source of  liquidity  has been the sale of equity  securities.  We
completed  our  initial  public  offering  in December  1998,  resulting  in net
proceeds of $44.6 million,  which have been partially used for (i) the repayment
of $15.0 million of debt,  (ii) expansion of retail stores,  (iii)  expansion of
manufacturing  capabilities,  (iv) the repurchase of 1,220,000 shares of Company
common stock for $12.7 million and (v) the development of information technology
systems.  The Company had negative working capital of approximately $4.0 million
at September 30, 2000, and positive  working capital of $14.5 million at January
1, 2000.

Net cash used in operating  activities  for the nine months ended  September 30,
2000 was  approximately  $5.6  million and  consisted  primarily of increases in
inventory and prepaid  expenses and the net loss adjusted for non-cash  expenses
partially  offset by increases in accounts  payable and receipt of an income tax
refund.  Net cash  provided by  operating  activities  for the nine months ended
October 2, 1999 was approximately  $12.5 million and consisted primarily of cash
flows from operations before non-cash expenses, decreases in accounts receivable
and increases in accounts payable partially offset by increases in inventory.

Net cash provided by investing activities was approximately $0.8 million for the
nine months ended  September 30, 2000 and net cash used in investing  activities
was  $36.9  million  for the  nine  months  ended  October  2,  1999.  Investing
activities  consisted  of purchases  of property  and  equipment  for new retail
stores and plant  additions in both periods and investments in store remodels in
2000. In addition,  investments  in  marketable  securities  with  maturities in
excess of 90 days increased in 1999 and decreased in 2000.  Lastly,  in 1999 the
Company invested $2.0 million in a minority owned affiliate.

Net cash provided by financing  activities  was  approximately  $486,000 for the
nine months ended September 30, 2000 which  consisted  primarily of stock option
exercises.  Net cash used in  financing  activities  for the nine  months  ended
October 2, 1999 was  approximately  $7.8 million and  consisted of $10.4 million
used to repurchase Company common stock and $664,000 million used to repay debt,
offset by stock option exercises.

Financial  instruments that potentially  subject us to  concentrations of credit
risk consist  principally of investments.  The  counterparties to the agreements
consist of  government  agencies and various major  corporations  of high credit
standing.  We do not believe there is  significant  risk of  non-performance  by
these  counterparties  because we limit the amount of credit exposure to any one
financial institution and any one type of investment.

We believe current plans for operating improvements, combined with existing cash
balances will be sufficient to satisfy  anticipated  short-term  working capital
requirements.  We are evaluating  credit  financing  opportunities,  in order to
ensure access to funding, if necessary to execute short and long term plans.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

   The Company holds securities classified as held to maturity. These securities
have maturities of less than one year that management has the ability and intent
to hold to  maturity,  are carried at amortized  cost and have average  interest
rates of 6.7%.



                                       15
<PAGE>




                           PART II: OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

         The Company and certain of its former  officers and directors have been
         named as defendants  in a  consolidated  class action  lawsuit filed on
         behalf of Company shareholders in U.S. District Court in Minnesota. The
         named plaintiffs, who purport to act on behalf of a class of purchasers
         of the  Company's  common stock during the period from December 4, 1998
         to June 7,  1999,  charge the  defendants  with  violations  of federal
         securities  laws.  The suit  alleges  that the  Company  and the  named
         directors  and officers  failed to disclose or  misrepresented  certain
         information  concerning  the  Company  during  the  class  period.  The
         complaint  does not specify an amount of damages  claimed.  The Company
         believes  that the complaint is without merit and intends to vigorously
         defend the claims.

         The Company and the individual  defendants  brought a motion to dismiss
         all claims on November 10,  1999.  The motion was heard by a magistrate
         judge on  December  21,  1999.  On January  27,  2000,  the  magistrate
         recommended  that  the  claims  based  on  Section  11 of  the  federal
         securities  laws be  dismissed.  The  magistrate  recommended  that the
         motion to dismiss be denied  with  respect to the claims  based on Rule
         10b-5 of the  federal  securities  laws.  In  February  2000,  both the
         plaintiffs and the  defendants  formally  objected to the  magistrate's
         recommendation.  The objection  was made to the United States  District
         Court in Minnesota.  On May 12, 2000, the United States  District Court
         in Minnesota  adopted the  recommendation  of the magistrate and denied
         the defendants' motion to dismiss the Rule 10b-5 claims. The Court also
         adopted  the   recommendation  of  the  magistrate  and  dismissed  the
         plaintiff's  Section  11 claims  without  prejudice  and with  leave to
         amend.

         On March 31, 2000,  the Company and certain of its former  officers and
         directors  were named as defendants in a class action  lawsuit filed on
         behalf  of  the  Company's  shareholders  in  U.S.  District  Court  in
         Minnesota  asserting  identical factual allegations as the consolidated
         complaint described above. The suit alleges claims based on Sections 11
         and 12(a)(2) of the federal  securities  laws.  The complaint  does not
         specify  an  amount of  damages  claimed.  The  Company  believes  this
         complaint is without merit and intends to vigorously defend the claims.
         The above two class  actions  were  consolidated  by the United  States
         District Court Magistrate on July 24, 2000.

         The Company is subject to various other claims,  legal  actions,  sales
         tax disputes  and other  complaints  arising in the ordinary  course of
         business. In the opinion of management,  any losses that may occur from
         these other matters are adequately covered by insurance or are provided
         for in the consolidated financial statements,  and the ultimate outcome
         of  these  other  matters  will  not  have  a  material  effect  on the
         consolidated  financial  position  or  results  of  operations  of  the
         Company.

ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

          Not applicable.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5 - OTHER INFORMATION

        William J. Lansing  tendered his resignation from the Board of Directors
        of the Company  effective  as of August 14, 2000 in order to devote more
        of his time to other  business  interests.  The Board of  Directors

                                       16
<PAGE>

        and management of the Company express their gratitude to Mr. Lansing for
        his service to the Company as a member of our Board of Directors.

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.
               --------

               Exhibit
               Number                Description
              ---------             --------------
                 27.1               Financial Data Schedule

         (b)   Reports on Form 8-K
               -------------------
               None.




                                       17
<PAGE>


                                   SIGNATURES

        Pursuant to the requirements of the Securities and Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                               SELECT COMFORT CORPORATION

November 14, 2000                        /s/ William R. McLaughlin
                                        ----------------------------------------
                                        William R. McLaughlin
                                        President and Chief
                                        Executive Officer (principal executive
                                        officer)


                                         /s/ James C. Raabe
                                        ----------------------------------------
                                        James C. Raabe
                                        Chief Financial Officer (principal
                                        financial and accounting officer)



                                       18
<PAGE>


                                  EXHIBIT INDEX

   Exhibit Number      Description                 Location
  ----------------    -------------               -----------
       27.1           Financial Data Schedule     Filed herewith electronically



                                       19
<PAGE>


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