VENTURA ENTERTAINMENT GROUP LTD
10-Q, 1995-08-15
MOTION PICTURE & VIDEO TAPE PRODUCTION
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<PAGE>
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D. C. 20549


                                   FORM 10-Q

                  Quarterly Report Under Section 13 or 15 (d)
                    of the Securities Exchange Act of 1934.
                            _______________________




For Quarter Ended June 30, 1995                    Commission File No.  0-17349


                        VENTURA ENTERTAINMENT GROUP LTD.
             (Exact name of registrant as specified in its charter)


              Delaware                                     95-4165135 
     ------------------------------                     ----------------
     (State or other jurisdiction of                    (I.R.S. Employer
     incorporation or organization)                    Identification No.)


11466 San Vicente Boulevard, Los Angeles, California           90049
----------------------------------------------------         ----------
  (Address of principal executive offices)                   (Zip code)


Registrant's telephone number, including area code:       (310) 820-0607
                                                          --------------



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                 Yes    X     No
                                     ------      ------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

         Common stock -  August 8, 1995          12,928,805
         Class C Warrants -  August 8, 1995         699,957
         Class D Warrants -  August 8, 1995         699,957


                                      -1-


<PAGE>

               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                 June 30,           December 31,
                                                   1995                 1994
                                                ------------        ------------
                                                 (Unaudited)
<S>                                                 <C>                <C>
                                     ASSETS
Current Assets:
  Cash                                             $  880,989       $  3,439,459
  Accounts and Notes Receivable                     1,215,609          1,369,786
  Expenditures billable to clients                          0            780,008
  Advances to employees                                     0             94,178
  Prepaid expenses and other                          335,742            327,174
                                                -------------       ------------
     Total current assets                           2,432,340          6,010,605

Television advertising time                           471,605            474,705
Broadcast assets, including equipment               9,188,839                  0
Greenwich theater investment                          538,523                  0
Other property and equipment, net                   1,109,662            391,722
Cost of broadcast acquisitions in process             931,046            497,403
Deferred financing costs, net of amortization          33,000            741,884
Other assets, net                                     853,703            224,848
Goodwill, net of amortization                       3,468,652          5,989,877
                                                -------------       ------------
    Total Assets                                  $19,027,370        $14,331,044
                                                -------------       ------------
                                                -------------       ------------

                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
  Accounts payable and accrued expenses            $2,193,732         $2,113,520
  Notes payable                                       435,316            935,000
  Current portion of long-term debt                   393,181            212,690
  Advances from clients                                     0          1,311,092
  Deferred revenues                                 2,680,696          2,440,013
                                                -------------       ------------
     Total current liabilities                      5,702,925          7,012,315

Long-term debt                                      8,745,384          1,792,688
Unamortized portion of rent abatement                       0            403,666
Redeemable preferred stock of subsidiaries          2,450,000            950,000
Convertible debentures due 2001                             0          2,750,000
Minority interest                                     193,882            (17,862)

Shareholders' Equity:
  Preferred stock, Series B                                                    1
  Common stock                                         12,929              7,708
  Additional paid-in capital                        6,544,009          3,881,957
  Accumulated deficit since July 25, 1994          (4,621,759)        (2,449,429)
                                                -------------       ------------
     Total shareholders' equity                     1,935,179          1,440,237
                                                -------------       ------------
     Total Liabilities and Shareholders' Equity   $19,027,370        $14,331,044
                                                -------------       ------------
                                                -------------       ------------
</TABLE>

            See Notes to Condensed Consolidated Financial Statements

                                     - 2 -


<PAGE>


               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)
<TABLE>
<CAPTION>


                                                  Six Months ended June 30
                                                ---------------------------
                                                    1995             1994
                                                    ----             ----
<S>                                                 <C>         <C> 
Revenues:
  Broadcast                                      $    805,586
  Corporate Marketing Services                      7,630,543   $  1,103,787
                                                 ------------   ------------

                                                    8,436,129      1,103,787

Operating expenses                                 10,469,135      3,426,685
                                                 ------------   ------------

Operating (loss)                                   (2,033,006)    (2,322,898)

Other  income (expense):
Interest  expense, net                                (95,264)       (27,132)
Loss on return of television advertising
 time
                                                                     (75,000)
Minority interest in losses
 of subsidiaries                                      121,590
Amortization of Goodwill                             (165,650)
                                                 ------------   ------------
                                                     (139,324)      (102,132)
                                                 ------------   ------------

(Loss) from continuing operations                  (2,172,330)    (2,425,030)

(Loss) from discontinued operations                         0     (1,804,151)
                                                 ------------   ------------

Net (loss)                                         (2,172,330)    (4,229,181)
Dividend requirement of
 Preferred Stock                                       (8,000)      (132,000)
                                                 ------------   ------------

Net (loss) applicable to common
 shareholders                                    $ (2,180,330)  $ (4,361,181)
                                                 ------------   ------------
                                                 ------------   ------------

Net (loss) per share                             $       (.24)  $      (1.84)
                                                 ------------   ------------
                                                 ------------   ------------

Weighted average number
 of shares outstanding                              8,954,718      2,364,375*
                                                 ------------   ------------
                                                 ------------   ------------

</TABLE>


            *Restated to reflect the July 25, 1994 Recapitalization
            See Notes to Condensed Consolidated Financial Statements



                                     - 3 -

<PAGE>


               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)

<TABLE>
<CAPTION>

                                                   Three Months ended June 30
                                                  ---------------------------
                                                     1995            1994
                                                     ----            ----
<S>                                                <C>            <C>
Revenues
  Broadcast                                        $   805,586
  Corporate Marketing Services                       3,090,001   $   473,223
                                                   -----------   -----------
                                                     3,895,587       473,223

Operating expenses                                   5,306,565     2,217,644
                                                   -----------   -----------

Operating (loss)                                    (1,410,978)   (1,744,421)

Other  income (expense):
Interest  income (expense), net                        (52,511)       16,203
Minority interest in losses
 of subsidiaries                                        25,144
Amortization of Goodwill                               (86,231)
                                                   -----------   -----------

                                                      (113,598)       16,203
                                                   -----------   -----------

(Loss) from continuing operations                   (1,524,576)   (1,728,218)

(Loss) from discontinued operations                          0    (1,512,961)
                                                   -----------   -----------

Net (loss)                                          (1,524,576)   (3,241,179)
Dividend requirement of
 Preferred Stock                                             0       (66,000)
                                                   -----------   -----------

Net (loss) applicable to common
 shareholders                                      $(1,524,576)  $(3,307,179)
                                                   -----------   -----------
                                                   -----------   -----------
Net (loss) per share                               $      (.16)  $     (1.35)
                                                   -----------   -----------
                                                   -----------   -----------

Weighted average number
 of shares outstanding                               9,447,936     2,450,000*
                                                   -----------   -----------
                                                   -----------   -----------

</TABLE>

            *Restated to reflect the July 25, 1994 Recapitalization
            See Notes to Condensed Consolidated Financial Statements



                                     - 4 -



<PAGE>


               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES
           CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>


                                                 Six Months Ended June 30, 1995
                                                 ------------------------------
                                                          (Unaudited)
                                                                     Additional       Accumulated
                               Preferred         Common               Paid-in        Deficit since
                                 Stock           Stock                Capital        July 25, 1994                Net
                                 -----           -----                -------        -------------                ---
<S>                               <C>             <C>                 <C>                 <C>                     <C>

Balance,
 December 31, 1994                  $1            $7,708            $3,881,957          $(2,449,429)         $1,440,237


Convertible Debentures
 due 2001                                          1,290             2,035,989                                2,037,279

Sale of common shares                              4,420             2,172,113                                2,176,533


Conversion of Series B
 Preferred Stock                   (1)               769                 (768)


Issuance of shares for
 acquisitions                                        115               149,885                                  150,000


Return of shares relating to
 Kaleidoscope acquisition                         (1,408)           (1,739,132)                              (1,740,540)

Issuance of shares for
 service                                              35                43,965                                   44,000


Net (loss)                                                                               (2,172,330)         (2,172,330)
                                   ---           -------           -----------          -----------          ----------
Balance June 30, 1995                0           $12,929            $6,544,009          $(4,621,759)         $1,935,179
                                   ---           -------           -----------          -----------          ----------
                                   ---           -------           -----------          -----------          ----------

</TABLE>



See Notes to Condensed Consolidated Financial Statements.



                                      -5-

<PAGE>


               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)

<TABLE>
<CAPTION>



                                                       Six months ended June 30
                                                      --------------------------
                                                          1995           1994
                                                          ----           ----
<S>                                                       <C>           <C>
Cash flows from operating activities:
   Net (loss)                                         $(2,172,330)  $(4,229,181)

Adjustments to reconcile net loss to cash
(used) by operating activities:
   Depreciation and amortization                          274,534       194,019
   Discontinued Operations                                      0     1,551,867
   Loss on return on television advertising time                0        75,000
   Minority interest in loss of subsidiaries             (121,589)
   Rent abatement                                           1,104
   Issuance of shares for contracts & services                          550,000

Changes in assets and liabilities:
   Accounts receivable                                   (476,972)      (95,591)
   Expenditures billable to clients                      (374,110)
   Prepaid expenses                                       100,506       (91,633)
   Other Assets                                                         140,525
   Accounts payable and accrued expenses                  612,023     1,054,925
   Advances from clients                                  170,575
   Deferred revenues                                      233,749     2,550,662
                                                      -----------   -----------

Net cash (used) by operating activities                (1,761,677)    1,700,593
                                                      -----------   -----------

Cash flows used in investing activities:
   Cash received in acquisition                            58,210
   Greenwich Theater investment                          (538,543)
   Purchase of broadcast assets                          (789,480)
   Purchase of other property and equipment              (661,658)     (155,160)
   Other assets                                          (759,397)     (360,000)
   Cash effect of acquisitions & disposition             (840,325)
                                                      -----------   -----------
Net cash (used) in investing activities                (3,531,193)     (515,160)
                                                      -----------   -----------

Cash flows provided by financing activities:
   Proceeds from net borrowing                            360,000       447,110
   Payment on notes payable                               (53,940)
   Payment on long term debt                              (81,526)
   Investment in subsidiary by third party                333,333
   Sale of subsidiaries' shares                                         248,482
   Net proceeds from sale of common shares              2,176,533
                                                      -----------   -----------

Net cash provided by (used in) financing activities     2,734,400     1,823,092
                                                      -----------   -----------

Net increase (decrease) in cash                        (2,558,470)    2,208,525
Cash at beginning of period                             3,439,459       514,872
                                                      -----------   -----------

Cash at end of period                                 $   880,989   $ 2,723,397
                                                      -----------   -----------
                                                      -----------   -----------
</TABLE>

See Notes to Condensed Consolidated Financial Statements.


                                     - 6 -



<PAGE>
               VENTURA ENTERTAINMENT GROUP LTD. AND SUBSIDIARIES

              Notes to Condensed Consolidated Financial Statements
                                  (Unaudited)
                                 June 30, 1995

(1)      Basis of Presentation

The  financial   information  included  herein  is  unaudited;   however,   such
information  reflects all  adjustments  (consisting  solely of normal  recurring
accruals)  which are, in the opinion of management,  necessary to present fairly
the results of operations for the periods presented.  The information  contained
in this  Form 10-Q  should be read in  conjunction  with the  audited  financial
statements as of December 31, 1994, filed as part of the Company's Annual Report
on Form 10-K.

(2)      Acquisitions

The Company's  subsidiary,  Soundview  Media  Investments,  Inc.  ('Soundview'),
completed the purchase of WHOA-TV the ABC affiliate in Montgomery,  Alabama,  on
April 11, 1995. The purchase price included the assumption of $7,000,000 of debt
and the issuance of $1,500,000 of preferred shares by a subsidiary. The debt may
be reduced to  $4,000,000  if paid by December 31, 1995 or $5,000,000 if paid by
December  31,  1996.  In  addition,  the Company was  required to make  $500,000
available for working capital for the station. The lender has declared a default
under the debt agreement and a forebearance  agreement has been negotiated which
is scheduled to take effect August 25, 1995.  Revenues and  broadcast  cash flow
for the year ended December 31, 1994 were $2,680,000 and $186,000 respectively.

Soundview  also received FCC approval to acquire  WTWC-TV,  the NBC affiliate in
Tallahassee,  Florida.  The closing is scheduled for October 31, 1995 subject to
several  contractual items of compliance in addition to the Company's ability to
provide the required financing.  The Company has no assurance it will be able to
provide the necessary financing to complete this transaction.

During the quarter ended March 31, 1995,  the Company  issued  115,117 shares of
its  common  stock,  paid  $100,000  in cash  and  assumed  $400,000  in debt in
conjunction with the acquisition of two privately held companies in an effort to
expand its  management  and business base in motor sports and media  consulting.
These  acquisitions  have been treated as purchases and  operations  for the six
months  ended June 30,  include the  activity  of each for the period  since the
respective acquisition.

The Company also completed due diligence and negotiated acquisition agreement to
acquire an additional  privately  held company for a combination of the issuance
of 100,000 shares of common stock and $350,000 convertible  debentures due 1998.
This  acquisition is expected to be completed  within 30 days and is expected to
complete the Company's base business expansion plans for 1995.

                                     - 7 -


<PAGE>


In November,  1994,  the Company signed a letter of intent to acquire all of the
issued  and  outstanding  shares  of  American   Communications  and  Television
Corporation  (ACTV)  subject  to  the  execution  of  a  definitive  acquisition
agreement. ACTV was the owner of the WTGS-TV Channel 28 in Savannah, Georgia and
other  broadcast  interests.  On March 10,  1995,  the  Company  entered  into a
definitive   acquisition  agreement  which  provided,   among  other  terms  and
conditions,  for the issuance of 2,875,000  shares of the Company's common stock
at a  predetermined  value of $4.00 per share,  the  assumption of $4,000,000 of
debt, the approval of the FCC and the Company's ability to provide financing for
the  Company's  future  operations,  exclusive  of  this  proposed  acquisition,
satisfactory  to the  Seller on or before  April 1. On May 4,  1995,  the Seller
notified the Company that the Company had not provided financing satisfactory to
the Seller and  terminated  the  purchase  agreement.  The  Company had paid the
Seller  $387,000  as a  refundable  deposit  which was  returned in June 1995 as
negotiations to restructure the acquisition were terminated.

In  March,  1995,  Soundview  signed  letters  of intent  to  acquire  three Fox
affiliates  located in the Northwest.  The letters of intent were subject to the
negotiation and execution of a definitive  agreement.  The Company did not reach
an agreement as to the terms and conditions related to each of the acquisitions.
The letters of intent have expired and the Company is not currently  negotiating
for these properties.

Effective June 8, 1995, a subsidiary of the Company,  Modern Education Services,
Inc.  ('Modern'),  acquired  substantially  all of the assets of Modern  Talking
Pictures,  Inc. ('MTP Inc.') by forgiveness of $507,500 of previous advances and
by assuming certain liabilities amounting to approximately $950,000. The Company
is  negotiating  with the sellers  regarding  the  repurchase  of a  substantial
portion  of the  acquired  assets.  Modern is a  national  company  serving  the
information   awareness  and  educational   outreach  agendas  of  corporations,
associations,  and government primarily through the distribution of video media.
Sales for the twelve  months ended June 30, 1995 were  approximately  $2,700,000
and a gross profit of  approximately  $900,000.  MTP, Inc.  sustained net losses
exceeding $1 million on an unaudited basis as a result of major  restructing and
certain activites that are not related to current operations.

(3)      Additional Equity Invested by Trivest Financial Services Corp.

On June 7, 1995,  the Board of  Directors  accepted a proposal  from  Trivest to
provide the Company with additional working capital.  Trivest agreed to purchase
from the Company  13,000,000  shares of Common Stock at a purchase price of $.50
per share and to  provide  the  Company a two year,  11%,  $1,160,000  loan.  In
return,  the Company  agreed to pay a financing  fee of $500,000 to Trivest.  To
date, Trivest has purchased  4,000,000 shares and funded the $1,160,000 loan. In
agreement with the Company,  the remaining  shares will be acquired on or before
September  15, 1995.  Coy Eklund,  the Chairman and Chief  Executive  Officer of
Trivest is also a director of the Company,  and Carleton Burtt, the President of
Trivest,  is also the Chief Operating  Officer and a nominee for director of the
Company and is President of Soundview.  Messrs. Eklund and Burtt were affiliates
of the Company at the time the transaction occurred.

When  this  financing  is  completed,  Trivest  will own in excess of 50% of the
common shares outstanding.

                                     - 8 -


<PAGE>



(4)      Disposition of Kaleidoscope

On June 7,  1995,  the  Company  entered  into an  agreement  with Ray  Volpe to
exchange   all  of  the  common   stock  of   Kaleidoscope   Acquisition   Corp.
('Kaleidoscope')  for 1,408,696  shares of common Stock and a $225,000 one year,
8% promissory note effective as of June 1, 1995. At the time of the transaction,
Mr. Volpe was the President,  Co-Chief  Executive  Officer and a director of the
Company. In connection with this transaction,  the employment  agreements of Ray
Volpe, Tony Andrea, Don Dixon, Bruce Albert and Mark Rothenberg were terminated,
and the Company was released  from all direct or contingent  liabilities  it had
undertaken with respect to the acquisition of Kaleidoscope.

Assets  relating to the  Kaleidoscope  operations as of June 1, 1995 amounted to
$3,237,000,  excluding  goodwill  of  $4,249,337,  and  liabilities  amounted to
$5,687,000.  Sales of  Kaleidoscope  in the six months  ended June 30, 1995 were
$5,940,000 and the net earnings were $68,000.  The  transaction had no effect on
earnings for the period as the  returned  shares were charged to paid in capital
at the same basis as originally recorded at the purchase date.

(5)      Conversion of Debentures due 2001

The  Convertible  Debentures due 2001 related to borrowings from a foreign bank.
The entire amount was converted to 1,100,000 shares of common in March 1995. The
Company  transferred  294,000  shares of Harmony  Holdings  Inc. to the bank and
issued  190,000  shares  of  the  Company's  common  stock  as a  result  of the
conversion and the penalty payment  required by the agreement.  At the same time
deferred financing costs of $711,721 were charged against paid in capital.

(6)      Related Party Transactions (See Note 3)

In March 1995, the Company paid Media One, Inc. a $100,000 brokerage fee related
to the  acquisition of Soundview.  Frank Woods, a Director,  is also Chairman of
the Board of Media One, Inc.

In connection with the proposed  acquisition of WTGS-TV  Savannah,  Georgia (see
Note 2) the Company  advanced the seller $387,000 as a refundable  deposit which
was returned in June 1995. Mr. Coy Eklund,  a director and Mr.  Carleton  Burtt,
the  COO  are  Chairman  and  President,  respectively  of the  Seller,  Trivest
Financial Services Inc.

Mr. Donald Lifton, the Corporate Secretary is a principal  shareholder of Modern
Talking Pictures Services Inc. the privately held company from which the Company
acquired certain assets (see Note 2).





                                     - 9 -


<PAGE>


(7)      Cost of Broadcast Acquisitions in Process

Comprised of legal, consulting,  engineering and deposits incurred in connection
with  broadcast  properties  to be acquired  under  contracts to purchase.  Upon
closing of each purchase, such costs are allocated to the cost of the individual
properties and  depreciated.  At June 30, 1995 the total of $931,046  related to
the acquisition of WTWC-TV in Tallahassee, Florida, which is to close in October
1995 (See Note 2).

(8)      Supplemental Non-cash Disclosures

In addition to  transactions  included in the  statement  of cash flow  serveral
transactions during the period involved significant non-cash items as follows:

         Assumption  of notes  payable of $489,256 and  recording of goodwill of
         $518,763 related to the two acquisitions in the quarter ended March 31,
         1995.

         Assumption  of long-term  debt of  $7,287,307  and  preferred  stock of
         $1,500,000 in the acquisition of WHOA-TV.

         Assumption of debt of $350,000 and recording  goodwill of $1,075,000 in
         acquisiton of certain assets by Modern.

         Disposition of Kaleidoscope - see Note 4.

(9)      Subsequent Events

Under the terms of a Settlement, Release and Stock Purchase Agreement dated July
20, 1995, the Company  acquired the minority 20% interest in Soundview,  as well
as the 1,000,000 shares of Common Stock held by the former minority shareholders
of Soundview.  In exchange for all of such stock, the Company paid $1,115,555 in
cash and a $264,445 promissory note payable in 17 equal monthly  installments of
principal  without interest.  In connection with the acquisition,  Bennett Smith
and Brian Brady  resigned as President and Executive Vice President of Soundview
and their employment  agreements were canceled.  Carleton Burtt, Chief Operating
Officer of the Company was  appointed  interim  President of  Soundview  and was
replaced  on July 24,  1995 by  Steven  M.  Friedheim,  who was also  elected  a
director of Soundview. Also, in connection therewith, Bennett Smith, Brian Brady
and Richard  Incandela  resigned as  directors of  Soundview  and Bennett  Smith
resigned as director of the Company.  The current  directors  of  Soundview  are
Floyd Kephart,  Coy Eklund,  Carleton  Burtt,  William  Eberle,  Frank Woods and
Steven Friedheim.









                                     - 10 -


<PAGE>




PART I.  ITEM 2.


               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS



General


Ventura  Entertainment  Group Ltd. ('Ventura' or the 'Company') is a diversified
broadcast,  marketing  and  corporate  communications  services  company.  As of
December 30, 1994, the Company acquired 80% of Soundview Media Investment, Inc.,
('Soundview'),  a  development  stage  company  established  for the  purpose of
acquiring  broadcast  properties.  In November  1994 the Company  acquired a 51%
interest in Greenwich  Entertainment Group, Inc., a development stage company in
the  out-of-home  motion  simulation  entertainment  business.  In  April  1995,
Soundview  acquired WHOA TV, the ABC affiliate,  in Montgomery,  Alabama.  As of
June 1, 1995, the Company sold Kaleidoscope back to its previous shareholders.

The Company is engaged in the business of marketing corporate  services,  owning
broadcasting  properties  and marketing  events.  The Company  provides  related
corporate  services  including  creating  and managing  corporate  sponsorships,
specialty video productions,  corporate  promotions including product placement,
facilities and production design, and the distribution of television programs.

Results of Operations

Three months ended June 30, 1995, compared to three months ended June 30, 1994.

Revenues for the three months  ended June 30, 1995 were  $3,895,587  compared to
$473,223 for the similar  period in 1994.  Included in the revenues for 1995 are
$2,155,640  from  Kaleidoscope,  acquired as of August 1, 1994. Also included in
1995  revenues  are  $805,586  from the  operation of WHOA TV purchased in April
1995.  Operating  expenses  for the  three  months  ended  June  30,  1995  were
$5,306,565   compared   with   $2,217,644   in  the  similar   period  in  1994.
Kaleidoscope's operations account for $2,198,934 and WHOA TV's operation account
for $817,507 of the operating expenses for the three months ended June 30, 1995.

In addition, in 1995, Soundview  had  operating  expenses  of  $212,529  and  no
revenue.





                                     - 11-


<PAGE>


Six months ended June 30, 1995, compared to six months ended June 30, 1994.

Revenues  for the six months  ended June 30,  1995 were  $8,436,129  compared to
$1,103,787 for the similar period in 1994. Included in the revenues for 1995 are
$5,940,874  from  Kaleidoscope,  acquired as of August 1, 1994. Also included in
1995  revenues  are  $805,586  from the  operation of WHOA TV purchased in April
1995. Operating expenses for the six months ended June 30, 1995 were $10,469,135
compared  with  $3,426,685  in  the  similar  period  in  1994.   Kaleidoscope's
operations  account for $5,720,974 and WHOA TV's operation  account for $817,507
of the operating expenses for the three months ended June 30, 1995.

In addition, in  1995, Soundview  had  operating  expenses  of  $520,200  and no
revenue

Liquidity and Capital Resources

As of June 30, 1995,  the Company had cash of $880,989,  total current assets of
$2,432,740  and  current  liabilities  of  $5,702,924,   or  a  working  capital
deficiency  of  $3,270,184.  Included in current  liabilities  is  $2,680,696 of
deferred  revenue of which $2,413,000 will be recognized upon the utilization of
media time to be acquired by the Company in connection with a barter advertising
agreement.

The  Company's  barter  agreement  with a vehicle  manufacturer  obligates it to
acquire certain media time to be used by this manufacturer. Upon its utilization
of this  advertising  time,  this  vehicle  manufacturer  has  agreed to pay the
Company an additional  $2,000,000.  To the extent that these future payments are
less  than  the cost of the  media  time to be  acquired,  the  Company  will be
required to utilize its resources.

At December 31, 1994,  the Company had  outstanding  60 shares of Series B Stock
which were entitled to an aggregate  annual  dividend of $48,000.  Subsequent to
December  31,  1994,  the 60  shares of  Series B Stock  (including  accumulated
dividends  thereon) were converted into an aggregate of 768,881 shares of Common
Stock.

As a result of the acquisitions  described in Note 2 to the condensed  financial
statements  assumed  debt  which is still  outstanding  at June 30,  1995 was as
follows:
<TABLE>

<S>                                                                   <C>
Notes Payable                                                          $435,316

Long-term debt:
       Bank note payable by WHOA                                   $  6,977,950
       Other notes payable by WHOA                                       73,170
       Long -term film contracts payable                                191,645
       Note payable by Moderm                                           350,000
                                                                   ------------
                                                                   $  7,592,765
       Less amount due in one year                                     (393,181)
                                                                   ------------
                                                                   $  7,199,584
                                                                   ============
</TABLE>

                                     - 12 -


<PAGE>



The bank note payable related to WHOA can be reduced to $4,000,000 including all
accrued interest if paid by December 31, 1994,  otherwise  payments of principal
begin on April 1,1997 and  interest on January 1, 1997.  The bank has declared a
default  under  the  debt  agreement  and  a  forebearance  agreement  has  been
negotiated which is scheduled to take effect August 25, 1995.

On June 7, 1995,  the Board of  Directors  accepted a proposal  from  Trivest to
provide the Company with additional working capital.  Trivest agreed to purchase
from the Company  13,000,000  shares of Common Stock at a purchase price of $.50
per share and to  provide  the  Company a two year,  11%,  $1,160,000  loan.  In
return,  the Company  agreed to pay a financing  fee of $500,000 to Trivest.  To
date, Trivest has purchased 4,000,000 shares, and funded the $1,160,000 loan. In
agreement  with the Company the  remaining  shares will be acquired on or before
September 15, 1995.

The  Company  has not  made any  other  arrangements  for  sources  of  external
financing,  such as bank lines of credit.  The  Company has no  commitments  for
capital expenditures.

Pursuant to employment  agreements,  certain of the executive officers and other
key  employees  of  the  Company  are  entitled  to  minimum  base  compensation
aggregating  approximately  $1,442,000  on an  annualized  basis.  The Company's
leases provide for minimum annual payments of approximately $500,000.

For the quarter  ended June 30, 1995 the Company used  $1,144,940 of cash in its
operations.  The  Company's  investments  in  broadcast  assets,   acquisitions,
building and equipment and other assets  amounted to $1,584,882 for the quarter.
Payments  on notes  and long  term  debt  were  $101,448.  All of the  above was
financed  with  $2,176,533  of net  proceeds  from  the sale of  common  shares,
$333,333 from additional third party investment in Greenwich and $360,000 from a
mortgage on the office building in North Carolina.

The Company has experienced  substantial growth in its revenues,  operations and
employee base, and has undergone  substantial  changes in its business that have
placed  significant  demands on the Company's  management,  working  capital and
financial  resources.   The  Company's  continued  revenue  growth  and  current
expansion  plans are  expected to place a  significant  strain on the  Company's
financial and management operations.  The ability of the Company to successfully
meet its  obligations,  revenue  growth and  complete its  expansion  plans will
depend in part upon the Company's  ability to continue to improve and expand its
management and financial  control systems,  to attract,  retain and motivate key
employees,  and to raise additional capital.  There can be no assurance that the
Company will be successful in these regards.





                                     - 13 -


<PAGE>



If the Company  does not  operate on a positive  cash flow basis and its present
resources are not sufficient to absorb any cash losses, the Company will need to
obtain  financing  through the debt or equity  markets.  In order to fulfill its
overall  plan and its  financial  obligations,  the Company is pursuing  several
financing  alternatives.  However,  there can be no assurance that any financing
will occur.

Inflation

Inflation has not had a significant effect on the Company.

















                                     - 14-


<PAGE>






                          PART II -- OTHER INFORMATION


ITEM 4.  Submission of Matters to a Vote of Security Holders

None





                                     - 15 -


<PAGE>





                          PART II -- OTHER INFORMATION


ITEM 5.  Other Information

On July 24, 1995 Mr.  Steven  Friedheim  became  President  of  Soundview  Media
Investment,  Inc. the Company's  broadcast  subsidiary.  In this  capacity,  Mr.
Friedheim will have responsibility for all of the Company's broadcast operations
and report directly to Mr. Kephart the Company's CEO. The Company, Soundview and
Mr. Friedheim  agreed to a five year employment  contract which specifies a base
compensation  and  incentives  based   on  the  success  of  Soundview  and  its
subsidiaries.











                                     - 16-

                          PART II -- OTHER INFORMATION

ITEM 6.  Exhibits and Reports on Form 8-K

                  a.       Exhibits

                  Bill of Sale and Assignment  Agreement  regarding  purchase of
                  certain  assets  of Modern  Talking  Pictures  Servcies,  Inc.
                  (Exhibit 10.51)

                  Assumption  Agreement  regarding debt  assumption  relating to
                  transaction  with  Modern  Talking  Pictures  Services,   Inc.
                  (Exhibit 10.52)

                  Memorandum of Agreement regarding  disposition of Kaleidoscope
                  Acquistion Corp. (Exhibit 10.53)

                  Settlement,  Release and Stock Purchase  Agreement  dated July
                  20,  1995  regarding  Soundview  Minority Investors.  (Exhibit
                  10.54)

                  Employment  Agreement  dated  July 24,  1995  between  Ventura
                  Entertainment  Group Ltd.,  Soundview Media Investments,  Inc.
                  and Steven M. Friedheim. (Exhibit 10.55)

                  b.       Reports on Form 8-K

                  June 21,  1995  regarding  change  in  control  of  Registrant
                  resulting  from an agreement with Trivest  Financial  Services
                  Inc.  to provide  the Company  with a $7.5  million  financing
                  package.


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                        VENTURA ENTERTAINMENT GROUP LTD.


                        s/b Floyd Kephart______________________________________
                        Floyd W. Kephart
                        Chairman of the Board & Chief Executive Officer


                        s/b David Ward_________________________________________
                        David H. Ward
                        Chief Financial Officer

Date:  August 14, 1995

                                     - 17-




<PAGE>

                          BILL OF SALE AND ASSIGNMENT


     THIS BILL OF SALE AND  ASSIGNMENT is made as of the 8th day of June,  1995,
by MODERN TALKING PICTURE SERVICE, INC., a Michigan corporation  ('Seller'),  in
favor of MTP ACQUISITION CORP., a Delaware corporation ('Buyer').

     1. Transfer of Acquired Assets.  Seller hereby sells,  transfers,  conveys,
assigns,  sets over and confirms unto Buyer and its successors  and assigns,  TO
HAVE AND TO HOLD,  for its and  their  own use,  forever,  free and clear of all
liens, pledges,  charges and encumbrances of any nature whatsoever,  except that
certain security  interest in favor of Anthony Barclae,  as evidenced by a UCC-1
filed with the  Secretary of State of Florida on July 25, 1994,  all of Seller's
right, title and interest,  in and to all assets and properties owned or used by
Seller in the operation of Seller's business, tangible and intangible,  wherever
situated,  and including the following  assets (except as otherwise  provided in
Section 2 to this Agreement) (collectively, the 'Acquired Assets'):

                  (a) all assets and  properties  set forth or  reflected in the
Seller's Balance Sheet, dated as of  May  31, 1995,  (the  'Acquisition  Balance
Sheet'),  a copy of which is  attached  hereto as  Exhibit A, and all assets and
properties  acquired since the date thereof,  except those assets that have been
disposed  of in  the  ordinary  course  of  business  between  the  date  of the
Acquisition Balance Sheet and the date hereof;

                  (b) all of  Seller's  accounts  receivable,  notes  and  notes
receivables,  and all cash and cash  equivalents  on hand and in banks as of the
date hereof;

                  (c) all machinery, equipment, tools, accessories,  maintenance
equipment,  spare parts,  furnishings  and fixtures  owned by Seller,  including
those  identified on the equipment  list of Seller,  a copy of which is attached
hereto as Exhibit B (the 'Equipment');

                  (d) all of Seller's right, title and interest under, in and to
those leases,  options to lease,  unfilled  purchase  orders,  bids,  contracts,
commitments  and other  agreements  related  to the  business  of Seller and its
operations;

                  (e) all of Seller's right, title and interest under, in and to
all  permits,  licenses,  concessions,  authorizations,  franchises  and similar
rights  granted to or held by it, which are  necessary or related to the current
operation  of the  business  of  Seller  and its  operations,  all of which  are
identified  on Exhibit C attached  hereto  (the  'Permits'),  to the extent such
Permits are transferable to Buyer;

                  (f)  all inventories and supplies of Seller (the 'Inventory');

                  (g) all trade names,  trademarks,  service marks, trade dress,
copyrights and all other registrations or applications for registration thereof,
and all other intangible assets and goodwill associated therewith, owned or used
by Seller,  which are  necessary or related to the  operation of the business of
Seller  including those identified on Exhibit D attached hereto (the 'Trademarks
and Copyrights'); and



<PAGE>



                  (h) all other assets and  properties of any nature  whatsoever
held or used by Seller in  connection  with the  operation  of the  business  of
Seller,  including  all records of every kind and type  related to the  Acquired
Assets.

         2.  Excluded Assets.  The only  assets of Seller located at or used  in
connection with the operation of the business  of  Seller  not  included  in the
Acquired Assets and  which  are not  being  purchased and  sold  hereby  are the
following:

                  (a) the real property and improvements described  in Exhibit E
attached  hereto,  together  with  all  buildings,  structures, improvements and
fixtures located thereon; and

                  (b) Seller's  minute  books,  stock record books and corporate
seal and any other records of Seller relating to its corporate organization.

         3. Further Assurances.  Seller hereby covenants and agrees that it will
from time to time,  at the request of Buyer and without  further  consideration,
take such  additional  actions  and duly  execute  and  deliver to Buyer and its
successors  such  additional  instruments  and  documents,  as may be reasonably
required in order to assign,  transfer, vest title to any of the Acquired Assets
in or to Buyer and its successors and assigns.

         4.       Miscellaneous.

                  (a) Benefit.  This Bill of Sale and Assignment  shall inure to
Buyer,  its  successors  and  assigns  and shall be binding  upon Seller and its
successors and assigns.

                  (b)  Capitalized  Terms.  Any word  whose  initial  letter  is
capitalized is a defined term. Unless such term is defined herein, it shall have
the same meaning as that attributed to such term in the Purchase Agreement.

                  (c) Governing Law. This Bill of Sale and  Assignment  shall be
governed by, and  construed  in  accordance  with,  the laws of the State of New
York.

         IN WITNESS WHEREOF,  Seller has caused this Bill of Sale and Assignment
to be executed on its behalf by their respective duly authorized  officer, as of
the date and time first written above.

                                                 MODERN TALKING PICTURE
                                                 SERVICE, INC.


                                                 By:     DAVID CONWAY
                                                     ---------------------------


                                                 Title:   President
                                                       -------------------------

                                                                ('Seller')

                                      -2-



<PAGE>


                              ASSUMPTION AGREEMENT

         THIS AGREEMENT is entered into this 7th day of June, 1995, by and among
MTPS  Acquisition  Corp.,  a Delaware  corporation  now known as Modern  Talking
Picture Service,  Inc. ('MTPS'),  Ventura  Entertainment  Group Ltd., a Delaware
corporation   ('Ventura'),   MTP  Acquisition  Corp.,  a  Delaware   corporation
('Subsidiary'), Anthony L. Barclae ('Barclae') and Donald B. Lifton ('Lifton').

                                    RECITALS

         A. By Agreement dated June 23, 1994, Lifton,  Barclae and Victor Oleson
entered into an agreement ('Original Agreement') which provided for, among other
things,  a loan by Barclae to MTPS of the sum of Three  Hundred  Fifty  Thousand
($350,000.00) Dollars.

         B. Barclae  proceeded to lend the sum of Three Hundred  Fifty  Thousand
($350,000.00)  Dollars to MTPS (the 'Loan') and MTPS issued its Promissory  Note
date June 30, 1994 to Barclae to evidence the indebtedness (the 'Note').

         C. MTPS  granted a  security  interest  in all of the assets of MTPS to
secure the Note  pursuant  to the terms of a Security  Agreement  dated June 30,
1994 (the 'Security Agreement').

         D.   Pursuant  to  the  terms  of  the   Original   Agreement,   Lifton
unconditionally guaranteed that he would purchase the Note from Barclae, without
recourse,  for the sum of its face  amount  plus  interest at the rate of eleven
(11%)  percent per annum.  This  constitutes  an absolute  obligation  of Lifton
personally and is not affected by the status of MTPS or the Note at any time.



<PAGE>

         E.  Barclae has  demanded  that Lifton  purchase  the Note for its face
amount plus accrued interest.

         F. In  consideration  of Barclae  forebearing from enforcing his rights
against MTPS and/or  Lifton,  the parties  agree to the terms and  conditions of
this Agreement.

         FOR AND IN CONSIDERATION of the mutual  undertakings and obligations of
the parties, the parties hereby agree as follows:

         1.  Assumption  of  Payables.  Effective  as  of  the  date  as of this
Agreement, Ventura assumes and agrees to pay or discharge all of the liabilities
of MTPS which are listed on attached  Exhibit 'A'.  Ventura  shall not be liable
for any other  liabilities  of MTPS  except  those  listed on Exhibit  'A' or as
otherwise specifically provided for in this Agreement.

         2.  Assumption  of Note.  Effective  as of the date of this  Agreement,
Ventura  agrees to assume and to pay in full all of the  obligations  of MTPS to
Barclae under the Note, including all accrued interest from June 30, 1994.

         By execution of this Agreement,  Ventura,  Subsidiary,  Lifton and MTPS
each  hereby  acknowledge  and agree that the Note is in full force and  effect,
that it is binding and enforceable  against MTPS and, following the execution of
this  Agreement,  against  Ventura,  jointly and severally  with MTPS,  and that
neither  Ventura,  MTPS nor Lifton have any defenses to the  enforcement of said
Note or the validity of the Original Agreement.

         It is  acknowledged  and agreed that the Note is currently  in  default
and that nothing in this Agreement shall be deemed to waive

                                      -2-

<PAGE>


the  default of MTPS nor be deemed to  relinquish  or  diminish  any rights that
Barclae  has  against  MTPS or Lifton  pursuant to the terms of the Note and the
Original Agreement.

         3. Forbearance by Barclae.  Notwithstanding  anything in this Agreement
to the  contrary,  Barclae  agrees to forebear from taking action to enforce the
Note  through  the  close of  business  on July  25,  1995,  provided,  however,
Barclae's  obligation to forebear from collection  shall be null and void in the
event of the following:

                  (a) The dissolution, insolvency or inability of either MTPS or
Ventura to meet their obligations as they become due;

                  (b)  Filing by or on behalf of MTPS or  Ventura  of a petition
for relief in bankruptcy or the filing of an involuntary petition in bankruptcy;

                  (c) Sale of assignment of a substantial  portion of the assets
of MTPS or Ventura except as specifically permitted by this Agreement;

                  (d)  Appointment of a trustee,  custodian or receiver for MTPS
or Ventura; or

                  (e) Entry of any judgment or issuance of an  injunction,  writ
of attachment or execution against MTPS or Ventura.

         4.  Consent to Sale.  By execution of this  Agreement,  Barclae  hereby
consents  to the sale and  transfer  of the  assets  of MTPS to  Ventura  and/or
Subsidiary subject to the condition that Ventura and Subsidiary each acknowledge
and agree that the assets being  transferred to Ventura and/or  Subsidiary  from
MTPS shall be and remain  subject to the  security  interest and lien of Barclae
and

                                      -3-

<PAGE>

that  Ventura  and  Subsidiary  shall  each be  subject  to all of the terms and
conditions of the Security  Agreement.  Simultaneous  with the execution of this
Agreement,  Ventura and  Subsidiary  shall each execute  Financing Statements in
favor of  Barclae  which  shall  cover all of the  assets of  Ventura  in a form
acceptable to Barclae's counsel.

         5.  Satisfaction  of Note.  When the Note is fully paid and  satisfied,
including all accrued  interest due thereon through the date of satisfaction and
payment,  Barclae shall assign,  transfer and convey all of his right, title and
interest in and to the Security  Agreement to Ventura and  Subsidiary.  Upon the
request of Ventura or Subsidiary,  Barclae shall execute a Termination Statement
thereby terminating any currently filed Financing Statements covering the assets
of MTPS where Barclae is the secured party.

         6. Counterparts.  This Agreement may be signed in counterparts, each of
which shall be deemed an original,  but all of which together  shall  constitute
one and the same instrument.

         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
day and year first above written.

                                'MTPS':

                                MTPS Acquisition Corp., a Delaware  corporation,
                                now known as  Modern  Talking  Picture  Service,
                                Inc.

                                By:   DAVID CONWAY
                                   ----------------------------------
                                   David Conway

                                Its: President

                                      -4-

<PAGE>


                                'Subsidiary':

                                MTP Acquisition Corp., a Delaware
                                corporation

                                By:    FLOYD KEPHART
                                   ----------------------------------
                                   Floyd Kephart

                                Its: Chairman



                                'Ventura':

                                Ventura Entertainment Group Ltd.,
                                a Delaware corporation

                                By:    FLOYD KEPHART
                                   ----------------------------------
                                   Floyd Kephart

                                Its: Chairman and CEO



                                'Barclae':

                                 ANTHONY L. BARCLAE
                                 ------------------------------------
                                 Anthony L. Barclae



                                'Lifton':


                                DONALD B. LIFTON
                                -------------------------------------
                                Donald B. Lifton

k:mtps.001-pmc
File No.--------
6-7-95


                                      -5-



<PAGE>

                            MEMORANDUM OF AGREEMENT

It is the intention of the parties to this agreement, Ray Volpe acting on behalf
of himself, Peter Chapman, Tony Andrea, Bruce Albert, Don Dixon, Mark Rothenberg
and Kaleidoscope Acquisition Corporation, and Ventura Entertainment Group, Ltd.,
to effect a sale of Kaleidoscope Acquisition Corporation to Ray Volpe and/or his
assigns.  The transaction  shall take place as follows and shall be effective as
of June 1, 1995:

      1. Ray Volpe shall take all necessary  action so as to effect the transfer
         of 1,428,796 Ventura Entertainment Group shares previously issued to be
         and all or some of all of the  aforementioned  individuals  to  Ventura
         Entertainment Group.

      2. All of the capital stock of  Kaleidoscope  Acquisition  Corporation now
         owned by  Ventura  Entertainment  Group  (which is all the  issued  and
         outstanding stock of said corporation) will be transferred to Ray Volpe
         and/or his assigns.

      3. Kaleidoscope  will  issue its  negotiable  promissory  note to  Ventura
         Entertainment Group in the amount of $225,000. Said note shall be for a
         one-year term,  payable in equal monthly  installments with interest at
         8%. Payments to commence on July 31, 1995.

      4. The Ray Volpe, Tony Andrea,  Don Dixon,  Bruce Albert,  Mark Rothenberg
         employment contracts and any indemnification or guarantee obligation of
         Ventura with respect to same shall be cancelled.

      5. Peter  Chapman  will  release  Ventura  from  any and all  liabilities,
         obligations, indemnities and undertakings.

      6. Modern Talking  Pictures and David Ward shall be provided  office space
         as presently  being utilized,  or in the case of Modern,  as designated
         for a  period  of six  months  from  the  date  of  execution  of  this
         agreement.  In addition,  David Ward shall have access to  Kaleidoscope
         personnel  and its books and  accounting  records to the extent and for
         the period of time he deems necessary so as to allow Ventura to prepare
         tax returns, financial statements, SEC filings and the like.

<PAGE>

      7. Ray Volpe will remain on the Ventura  Entertainment  Board of Directors
         at least until the next regularly scheduled  shareholders meeting which
         is anticipated to take place in late June 1995.

      8. Any third party contracts or  opportunities  that Ray Volpe develops or
         desires that  Kaleidoscope  undertake  prior to the  completion of this
         transaction,  will be the property of  Kaleidoscope.  However,  he will
         advise the  Chairman of Ventura,  Floyd W.  Kephart,  of the details of
         same, prior to the execution of any such contracts or undertakings.

      9. The parties will  exchange  mutual  releases so that they shall have no
         liabilities one to the other except pursuant to this agreement.

The parties  hereto agree to execute such  additional  agreements,  conveyances,
instruments,  etc. which are reasonably necessary to carry out the intent of the
transaction herein described.

It is  understood  that this  agreement  is subject to  approval  of the Ventura
Entertainment  Group  Board  of  Directors  and the  receipt  by  Ventura  of an
appropriate investment bankers fairness opinion.

Agreed:



FLOYD W. KEPHART                        RAY VOLPE
-------------------------------------   ----------------------------------------
Floyd W. Kephart                        Ray Volpe





                                        PETER CHAPMAN
                                        ----------------------------------------
                                        Peter Chapman




                                        BRUCE ALBERT
                                        ----------------------------------------
                                        Bruce Albert




                                        TONY ANDREA
                                        ----------------------------------------
                                        Tony Andrea




                                        DON DIXON
                                        ----------------------------------------
                                        Don Dixon




                                        MARK ROTHENBERG
                                        ----------------------------------------
                                        Mark Rothenberg





<PAGE>
                SETTLEMENT, RELEASE AND STOCK PURCHASE AGREEMENT


         This Settlement,  Release and Stock Purchase Agreement ('Agreement') is
entered  into  as of the 20th  day of  July,  1995,  by and  among  (i)  VENTURA
ENTERTAINMENT GROUP LTD., a Delaware corporation  ('VEG'),  (ii) SOUNDVIEW MEDIA
INVESTMENTS,  INC.,  a  Florida  corporation  ('Soundview'),  (iii)  Richard  S.
Incandela  and Sharon Sue  Incandela,   Co-Trustees of the RICHARD S.  INCANDELA
TRUST, dated September 15, 1991 (the 'Trust'),  (iv) BENNETT S. SMITH ('Smith'),
(v) BRIAN W. BRADY ('Brady'),  (vi) LANCE JUDD ('Judd') (Trust, Smith, Brady and
Judd are sometimes hereinafter collectively referred to as the 'Founders'),  and
(vii) RICHARD S. INCANDELA ('Incandela').

         RECITALS:

         A. Pursuant to that certain Stock Exchange  Agreement dated November 9,
1994,  as amended and  restated  effective  as of the closing  date of the Stock
Exchange Agreement (the 'Stock Exchange Agreement'), between Soundview, VEG, and
the Founders, VEG exchanged 1,000,000 shares of the common capital stock of VEG,
representing 13% of the issued and outstanding shares of common capital stock of
VEG, for 800,000 shares of the issued and  outstanding  shares of common capital
stock of Soundview,  and 800,000 shares of the issued and outstanding  shares of
preferred capital stock of Soundview, all of which was owned by the Founders. As
a result of such Stock Exchange, the Founders have among themselves retained 20%
ownership of the issued and outstanding common stock of Soundview, 19% ownership
of the issued  and  outstanding  preferred  stock of  Soundview,  and 13% of the
issued and outstanding common stock of VEG.

         B. VEG now  desires  to acquire  from the  Founders,  and the  Founders
desire to sell to VEG, the 1,000,000 shares of common capital stock of VEG owned
or  held  by the  Founders  on the  date  hereof,  and  all  of the  issued  and
outstanding shares of capital stock, common and preferred, of Soundview owned or
held by the Founders on the date hereof, upon the terms and conditions set forth
in this Agreement.


<PAGE>




         C.  In  connection  with  the  redemption  of the  preferred  stock  of
Soundview  and the sale of the common  stock of VEG and  Soundview,  the parties
hereto have each agreed to settle any and all claims that they have  against the
other parties to this Agreement and any and all disputes, known or unknown, that
might otherwise exist or might be claimed to exist between the parties hereto as
of the date of this Agreement, including, but not limited to, any and all claims
arising  out of the Stock  Exchange  Agreement,  the terms and  conditions  of a
Founder's employment by Soundview or a Founder's  resignation and termination of
such employment,  or arising out of any other agreements or arrangements between
the  parties  hereto  in  connection  with the  foregoing,  upon the  terms  and
conditions of this Agreement.

         AGREEMENT:

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants contained herein, the parties hereby agree as follows:

         1.  Purchase  and  Sale of  Capital  Stock  of VEG and  Soundview.  All
purchases  and sales of  capital  stock of VEG and  Soundview  set forth in this
Section 1 and the  payments set forth in Section 5.1 shall occur and take effect
simultaneously on the 'Closing Date,' as hereinafter  defined. It is a condition
to the obligations of the parties hereunder,  including, but not limited to, the
obligation of VEG to pay the respective  purchase  prices to the Founders and to
release the  Founders as provided in this  Agreement,  that each of the Founders
and VEG shall have duly  executed  and  delivered  this  Agreement  and that the
Founders  shall  have  delivered  to VEG on the  Closing  Date,  subject  to the
provisions of Section 5.5, the certificates  evidencing the capital stock in VEG
and  Soundview  to be sold to VEG  hereunder,  together  with stock  powers duly
endorsed by the  Founders for transfer to VEG. The Closing Date shall take place
five  business days  following  the  execution of this  Agreement by all parties
hereto  (the  'Closing  Date').  The  failure of any party to satisfy all of its
obligations  hereunder on the Closing Date shall  terminate  this  Agreement and
each of the parties hereto shall be released from their  respective  obligations
under this  Agreement.  This Agreement must be executed by all parties hereto on
or prior to July 20,


                                      -2-

<PAGE>



1995,  or this  Agreement  shall  terminate  and  each of the  parties  shall be
released  from  their   respective   obligations  and   commitments,   including
termination  of the  Employment  Agreements  under  Section  5.1  hereof and the
resignations under Section 2 hereof.

                  1.1.     Purchase and Sale of Trust Shares.

                           a.       VEG hereby  purchases  and acquires from the
Trust on the Closing Date, and the Trust hereby sells and conveys to VEG, all of
the shares of common  capital stock of VEG, and all the shares of capital stock,
common  and  preferred,  of  Soundview,  owned or held by the  Trust on the date
hereof, for an aggregate purchase price of $500,000 and upon the other terms and
conditions of this Agreement.

                           b.       On the  Closing  Date,  VEG  shall  pay  and
deliver immediately available funds in an amount equal to $500,000 to an account
designated by the Trust for receipt thereof.

                  1.2.     Purchase and Sale of Smith Shares.

                           a.       VEG hereby purchases and acquires from Smith
on the Closing  Date,  and Smith  hereby  sells and  conveys to VEG,  all of the
shares of common  capital stock of VEG, and all of the shares of capital  stock,
common and preferred,  of Soundview,  owned or held by Smith on the date hereof,
for  an  aggregate   purchase  price  of  $600,000  and  the   satisfaction  and
cancellation  of a $50,000  promissory  note in favor of Soundview  and upon the
other terms and conditions of this Agreement.

                           b.       On the  Closing  Date,  VEG  shall  pay  and
deliver in immediately  available funds and in an amount equal to $600,000 to an
account designated by Smith.



                                      -3-

<PAGE>



                  1.3.     Purchase and Sale of Brady Shares.

                           a.       VEG hereby purchases and acquires from Brady
on the Closing  Date,  and Brady  hereby  sells and  conveys to VEG,  all of the
shares of common  capital stock of VEG, and all of the shares of capital  stock,
common and preferred,  of Soundview,  owned or held by Brady on the date hereof,
for an aggregate  purchase  price of $330,000 (the 'Brady  Purchase  Price') and
upon the other terms and conditions of this Agreement.

                           b.       On the  Closing  Date,  VEG  shall  pay  and
deliver  the Brady  Purchase  Price to Brady as  follows:  (i) by  delivery of a
17-month, non-interest bearing promissory note in the form of Exhibit A attached
hereto,  with an  original  principal  balance  of  $264,445;  (ii)  immediately
available  funds in the amount of $15,555 to an account  designated by Brady for
receipt  thereof;  and (iii)  the  satisfaction  and  discharge  of the  $50,000
promissory note made by Brady to Soundview and unpaid as of the date hereof. The
VEG promissory note delivered to Brady shall be secured by VEG's pledge to Brady
of the common capital stock of VEG acquired from Brady, pursuant to the terms of
a Stock  Pledge  Agreement,  in the form of  Exhibit B  attached  hereto,  to be
executed and delivered by VEG and Brady concurrently herewith.

                  1.4.     Purchase and Sale of Judd's Shares.

                           a.       VEG hereby  purchases and acquires from Judd
on the Closing Date, and Judd hereby sells and conveys to VEG, all of the shares
of capital stock,  common and  preferred,  of Soundview and VEG owned or held by
Judd on the date  hereof,  for a  purchase  price  equal to the sum of  $12,000,
representing an accrued payable due Judd by Soundview,  and assumption by VEG of
all debts, notes and other sums that Soundview owes Judd on the date hereof (the
'Judd Note'), which aggregates the sum of $24,000.00.

                           b.       On the  Closing  Date,  VEG  shall  pay  and
deliver  the Judd  Purchase  Price to Judd as  follows:  (i) VEG  shall  deliver
immediately available funds in the amount of $12,000 to an account designated by
Judd for receipt thereof; and (ii) VEG shall


                                      -4-

<PAGE>



execute and deliver an Assumption Agreement to Judd, pursuant to which VEG shall
assume the Judd Note.  As security  for the Judd Note  assumed by VEG, VEG shall
pledge all shares of common  capital stock of VEG that VEG acquired from Judd on
the date hereof,  upon the terms and  conditions of a Stock Pledge  Agreement in
the form of Exhibit C attached  hereto,  to be executed and delivered by VEG and
Judd concurrently herewith.

         2.  Confirmation of  Effectiveness of  Resignations.  Smith,  Brady and
Incandela each hereby confirms that,  effective as of Friday,  June 16, 1995, he
resigned from all positions held with Ventura,  Soundview and their subsidiaries
and affiliates as an employee, officer and/or director.

         3.       Mutual General  Release of Claims.  It is the intention of the
parties  hereto to terminate all business  relationships  between and among them
and, to that end, the releases hereinafter set forth shall be interpreted in the
broadest possible sense.

                  3.1. Release of VEG and Soundview. Incandela, individually and
as a Co-Trustee  of  the  Trust,  the Trust,  Smith,  Brady  and Judd,  each for
himself  or  itself  and  his or  its  heirs  and  personal  representatives  or
successors and assigns,  in  consideration  of the purchase by VEG of the common
and preferred capital stock of VEG and Soundview owned or held by him or it, the
mutual  releases  set forth in this Section 3, and the mutual covenants  and the
transactions  contemplated  by this  Agreement,  the sufficiency and adequacy of
which is hereby  acknowledged  by him or it, do each  hereby  fully and  forever
remise, release and discharge VEG and Soundview, and the shareholders, officers,
directors,   employees,   agents,  attorneys,   representatives,   subsidiaries,
affiliates,  successors and assigns of VEG and Soundview (collectively, the 'VEG
Released Parties'),  and each of them, of and from any and all claims,  demands,
accounts,  proceedings,  liabilities,  suits, actions,  causes of action, debts,
rights,  agreements,  promises,  losses, damages, costs, expenses, sums of money
and  controversies of every kind and description,  or of any nature,  whether in
law or in equity and whether known or unknown, accrued or unaccrued,  matured or
unmatured,  liquidated or  unliquidated,  contingent  or otherwise  (hereinafter
collectively referred to as


                                      -5-

<PAGE>



'Claims'),  which he or it now has, may now have, has had, or may acquire in the
future, against the VEG Released Parties, or any of them, that arises out of his
or its  affiliation  with VEG or Soundview  on or prior to the date hereof.  The
Claims  released hereby shall include,  but not be limited to, claims  connected
with or  arising  out of,  directly  or  indirectly,  (i)  any  alleged  breach,
non-fulfillment  or  non-performance  by any of the VEG Released  Parties of any
representations,  warranties,  covenants  or  conditions  set forth in the Stock
Exchange  Agreement  or  any  agreement,  instrument  or  document  executed  in
connection with such  transaction;  (ii) any alleged violation of the Securities
Act of 1933, as amended  ('Securities  Act') or applicable state securities laws
in  connection  with the sale or exchange of VEG Capital  Stock  pursuant to the
Stock  Exchange  Agreement;  (iii)  any  alleged  breach  or  violation  of  the
Securities  Exchange  Act  of  1934,  as  amended  ('Exchange  Act');  (iv)  any
statements or representations  made by VEG,  Soundview,  or any of the other VEG
Released Parties in connection with the sale of his or its capital stock, common
or preferred, of VEG or Soundview as provided in this Agreement; (v) any alleged
breach of  fiduciary  duty owed to him or it,  whether as an officer,  director,
majority  shareholder,  or otherwise by any of the VEG Released Parties; (vi) as
it  relates  specifically  to Smith  and  Brady,  any  Claims  arising  from his
employment by Soundview or any of the other VEG Released Parties,  the terms and
conditions of such employment, or the termination of his employment by virtue of
his  resignation,  including,  without  limitation,  the  release of any and all
charges  or  claims of  discrimination,  and any and all  claims  of  employment
discrimination,  retaliation,  infliction  of  emotional  distress,  defamation,
outrage,  interference  with  contractual  or  prospective  business  relations,
invasion  of  privacy,  wrongful  termination,  promissory  estoppel,  claims or
demands  arising under either express or implied  contract,  breach of contract,
tort,  public  policy,  the common law, or any federal,  state or local statute,
ordinance,  regulation or constitutional provision, or other liabilities, suits,
debts, claims for back pay, front pay, compensatory or punitive damages,  costs,
reinstatement,  attorneys' fees, commissions,  bonuses, vacation pay, payment or
reimbursement under any health insurance,  or insurance  premiums;  or (vii) any
other  claim,  demand,  action or right of action,  of whatever  kind or nature,
which in any way pertains to his or its affiliation  with VEG or Soundview on or
prior to the date hereof. Notwithstanding the foregoing, nothing herein shall be
construed to release any claim any of the Founders may have against the law firm
of Clark, Partington,


                                      -6-

<PAGE>



Hart, Larry, Bond,  Stackhouse & Stone,  Pensacola,  Florida.  Further,  nothing
herein shall be  construed  to release any of the VEG Released  Parties from any
obligations  such party may have under this Agreement or any of the  agreements,
instruments  or other  documents  entered into pursuant to this  Agreement,  nor
shall the  foregoing  apply to the  rights  of any of the  Founders  under  this
Agreement.

                  3.2.  Release  of  Founders  by VEG  and  Soundview.  VEG  and
Soundview,  each  for  itself  and for its  shareholders,  officers,  directors,
employees,  agents,  attorneys,   representatives,   subsidiaries,   affiliates,
successors and assigns,  and in  consideration of the sale of the capital stock,
common and  preferred,  of VEG or Soundview  owned or held by the Founders,  the
mutual  releases set forth in this Section 3, and in  consideration of the other
covenants and transactions  contemplated hereby, the sufficiency and adequacy of
which is hereby  acknowledged  by VEG and  Soundview,  do each hereby  fully and
forever remise, release and discharge the Founders, and each of their respective
heirs and personal  representatives,  successors,  assigns, agents and attorneys
(the  'Released  Founders'),  and each of them,  of and from any and all  Claims
which it now has, may now have,  has had, or may acquire in the future,  against
the Released Founders, or any of them, that arises out of the affiliation of the
Founders  with  Soundview  or VEG on or  prior to the date  hereof.  The  Claims
released hereby shall include,  but not be limited to, claims  connected with or
arising out of, directly or indirectly, (i) any alleged breach,  non-fulfillment
or  non-performance  by the Founders,  or any of them,  of any  representations,
warranties, covenants or conditions set forth in the Stock Exchange Agreement or
any agreement,  instrument or document executed in connection therewith,  except
for the  representations and warranties of the Founders set forth in Section 7.2
of the Stock  Exchange  Agreement  (Stock of  Soundview)  and the rights VEG has
pursuant to Sections 7.8 and 11.1 of the Stock  Exchange  Agreement for the sole
purpose of pursuing any claim VEG may have by virtue of Section 7.2 of the Stock
Exchange Agreement; (ii) any alleged violation of the Securities Act, applicable
state  securities  laws in  connection  with the sale of exchange of VEG capital
stock pursuant to the Stock Exchange  Agreement,  or the Securities Exchange Act
by the Founder,  or any of them; (iii) actions taken by the Founders,  or any of
them,  while an officer,  director or  employee  of VEG or  Soundview;  (iv) any
alleged breach of fiduciary duty by a Founder


                                      -7-

<PAGE>



that was owed to VEG or  Soundview  whether as an  officer,  director,  majority
shareholder  or otherwise;  (v) any  statements or  representations  made by the
Founders,  or any of them,  in  connection  with the sale of his or its  capital
stock,  common or preferred,  of VEG or Soundview as provided in this Agreement;
(vi) as it relates  specifically to Smith and Brady, any Claims arising from the
employment of Smith and Brady by VEG or Soundview,  the terms and  conditions of
such  employment,   including  the  terms  and  conditions  contained  in  their
respective Employment Agreements, or the termination of his employment by virtue
of his resignation,  including,  without limitation,  the release of any and all
charges or claims or demands  arising under either express or implied  contract,
breach of contract,  tort, public policy, the common law, or any federal,  state
or local statute,  ordinance,  regulation or constitutional  provision, or other
liabilities,  suits, debts,  claims for reimbursement,  compensatory or punitive
damages,  costs or attorneys' fees; or (vii) any other claim, demand,  action or
right of action of  whatever  kind or nature,  which in any way  pertains to the
affiliation of the Founder with VEG or Soundview on or prior to the date hereof.
Notwithstanding the foregoing,  nothing herein shall be construed to release any
of the Founders from any obligations such party may have under this Agreement or
any of the agreements,  instruments or other documents  entered into pursuant to
this Agreement,  nor shall the foregoing apply to the rights of VEG or Soundview
under this Agreement.

                  3.3. Release Among Founders. Each of the Founders, for himself
or itself and for his or its heirs and personal  representatives  or  successors
and assigns, in consideration of the mutual releases set forth in this Section 3
and the mutual  covenants and transactions  contemplated by this Agreement,  the
sufficiency  and  adequacy  of which is hereby  acknowledged  by him or it, does
hereby  fully  and  forever  remise,  release  and  discharge  each of the other
Founders, their agents and attorneys,  and the heirs, personal  representatives,
successors and assigns of the other Founders,  and each of them, of and from any
and all Claims which he or it now has, may now have,  has had, or may acquire in
the future,  against the other Founders,  their agents and attorneys,  and their
respective heirs and personal representatives, successors and assigns, or any of
them,  that arises out of any  affiliation  he or it has with the other  Founder
prior to the date hereof.  The Claims released hereby shall include,  but not be
limited to, (i) any alleged breach of a fiduciary duty owed


                                      -8-

<PAGE>



to him or it by any of the other  Founders,  whether as an officer,  director or
shareholder of VEG or Soundview,  or otherwise, or (ii) any other claim, demand,
action or right of action, of whatever kind or nature, which in any way pertains
to any affiliation he or it has with any other Founder prior to the date hereof.
Notwithstanding the foregoing,  nothing herein shall be construed to release any
claim any of the Founders  may have  against the law firm of Clark,  Partington,
Hart, Larry, Bond, Stackhouse & Stone, Pensacola, Florida.

         4.       Several  Representations  and  Warranties  of  Founders.  Each
Founder  hereby  severally  represents  and  warrants  to VEG and  Soundview  as
follows:

                  4.1.  Title  to  Shares;  Authority.  Except  as set  forth in
Section 4.3 below,  Founder is the record,  lawful and  beneficial  owner of the
shares of common capital stock of VEG and capital  stock,  common and preferred,
of  Soundview  set forth  opposite  his or its name on Exhibit D hereto,  all of
which is  transferred  and sold by Founder to VEG  pursuant  to this  Agreement.
Except as set forth in Section 4.3 below,  Founder has  transferred  to VEG good
and  marketable  title to the shares of capital  stock of VEG and  Soundview set
forth  opposite  his or its name on  Exhibit  D,  free and  clear of all  liens,
pledges, encumbrances,  equities, calls, assessments, proxies and charges of any
nature  whatsoever.  Except as set forth in Section  4.3 below,  Founder has the
sole right to  transfer  all of his or its  shares of  capital  stock in VEG and
Soundview and to receive the consideration paid by VEG to Founder therefor.  The
capital stock of VEG set forth opposite his or its name on Exhibit D constitutes
all of the  capital  stock of VEG  received  by  Founder  pursuant  to the Stock
Exchange  Agreement and the capital stock of Soundview set forth opposite his or
its name on Exhibit D constitutes all of the capital stock of Soundview owned by
Founder  as of the  consummation  of the  transactions  described  in the  Stock
Exchange Agreement.

                  4.2.     Stock  Restrictions.  None of the  shares of  capital
stock of VEG or Soundview  owned or held by Founder and sold or  transferred  to
VEG pursuant to this  Agreement  is subject to any proxy,  voting  trust,  stock
restriction,  stock purchase, stock redemption agreement or the like, except for
those restrictions set forth in the Stock


                                      -9-

<PAGE>



Exchange Agreement, the Shareholders' Voting Agreement,  dated November 4, 1994,
between Smith and Brady, the Shareholders'  Voting Agreement,  dated November 4,
1994, by and among the Founders and Floyd W. Kephart, the Right of First Refusal
Agreement,  dated  November  4, 1994,  between  Smith and  Brady,  and the Stock
Purchase  Agreements  entered  into by each of the  Founders for the purchase of
their Soundview  capital stock,  which  restrictions  are cancelled and declared
null and void as of the date hereof.

                  4.3. Stock Pledges.  VEG and Soundview hereby acknowledge that
the shares of common  capital  stock of  Soundview  owned by Smith and Brady are
subject to stock  pledges,  each dated  January  1, 1994 (the  'Soundview  Stock
Pledges')  in favor of  Soundview,  which  holds each such  pledge to secure the
obligations  of Smith and Brady  under the terms of a $50,000  promissory  note,
given by each of them,  in payment for such shares.  Further,  VEG and Soundview
hereby  acknowledge  that the shares of capital  stock of VEG owned by Smith and
Brady are subject to a stock pledge in favor of Thomas M. Duddy,  Receiver,  who
holds such pledge to secure the  obligations  of Soundview  pursuant to an Asset
Purchase Agreement dated July 29, 1994 (the 'Duddy Stock Pledges').

                  4.4.  Authorization.  Except as  disclosed in Sections 4.2 and
4.3, Founder has full right, power,  authority and capacity to execute,  deliver
and perform this Agreement in accordance with its terms.  This Agreement and all
other  documents  executed by the Founder,  either  individually or collectively
with the Founders,  in connection herewith have been duly executed and delivered
by the Founder,  and constitutes the legal,  valid and binding obligation of the
Founder  enforceable  against the Founder in  accordance  with their  respective
terms.   Except  as  set  forth  in  Section  5.5,  all   consents,   approvals,
authorizations,  actions or orders, including,  without limitation,  those which
must be obtained  from  governmental  agencies or  authorities,  required of the
Founder  for  the  authorization,   execution  and  delivery  of,  and  for  the
consummation of the sale of Founder's capital stock in VEG and Soundview and the
other transactions  contemplated by this Agreement,  have been obtained prior to
the date  hereof.  Except as set  forth in  Section  5.5,  no  authorization  or
approval  of, or  exemption  of or  filing  or  registration  with,  any  court,
governmental  agency,  private  regulatory  body,  or any party to any contract,
agreement, lease, or other


                                      -10-

<PAGE>



agreement  or  instrument  to  which  Founder  or VEG or  Soundview  is bound or
effected is  necessary  to  authorize  the  execution  or  consummation  of this
Agreement by Founder.

                  4.5.     Survival.  Each  representation  and  warranty of the
Founder set forth in this  Agreement  shall survive this Agreement and any audit
or investigation by VEG or Soundview, and shall not expire.

         B.       Representations and Warranties of VEG and Soundview.  VEG and
Soundview each represent and warrant to each of the Founders as follows:

                  4.6.  Authorization.  Upon  execution,  this  Agreement  shall
constitute  a legal and valid  obligation  of Soundview  and VEG,  respectively,
enforceable  against  Soundview  and VEG in  accordance  with its  terms  except
insofar  as   enforceability   may  be  limited   by   bankruptcy,   insolvency,
reorganization or similar laws affecting the rights of creditors generally.  All
corporate  or  other  acts  and  proceedings  required  for  the  authorization,
execution  and delivery of this  Agreement by VEG and  Soundview,  respectively,
have been  lawfully  and  validly  taken or will have been so taken prior to the
Closing Date.

                  4.7.     Survival. Each representation and warranty of VEG and
Soundview set forth in this Agreement shall survive this Agreement and shall not
expire.

         5.       Additional Covenants of the Parties.

                  5.1. Termination of Employment Agreements. Effective as of the
respective  resignations  of Smith  and  Brady,  Smith  and  Brady's  respective
Employment  Agreements with Soundview,  each dated November 4, 1994,  terminated
and were of no further force or effect.  Smith and Brady each hereby acknowledge
that Soundview paid all wages, bonuses and accrued vacation pay through the date
of their respective  resignations,  and that Soundview does not owe either Smith
or Brady any wages, bonuses,  vacation pay, employee benefits,  severance pay or
other compensation or payments of any kind or nature,  other than as provided in
this Agreement; provided, however, that VEG hereby agrees to pay to Brady


                                      -11-

<PAGE>



and Smith on the Closing Date, and in immediately  available funds to an account
designated  by Smith or Brady,  as the case may be, all  documented  and unpaid,
outstanding  business expenses incurred by Brady or Smith on behalf of Soundview
through the date of their respective resignations,  which, in the case of Smith,
total (i) $3,079.67 as documented and unpaid,  outstanding business expenses and
(ii)  $2,679.00  as earned  insurance  premiums  for the period  November,  1994
through March,  1995.  Soundview  acknowledges that it has reinstated  insurance
coverage  for Smith and Smith's  family for the period  March,  1995 through the
Closing  Date,  which  will  allow  Smith to file  insurance  claims  under such
coverage.  Smith will also be entitled to insurance coverage under COBRA, at his
sole expense and effective immediately, so as to avoid any lapse in coverage.

                  5.2. Termination of Shareholders Voting Agreement. The parties
hereby  acknowledge that,  effective as of the respective  resignations of Smith
and Brady, both the Shareholders' Voting Agreement dated November 9, 1994, among
Floyd  W.  Kephart  and  each  of the  Founders,  and the  Shareholders'  Voting
Agreement dated November 4, 1994, between Smith and Brady,  terminated and shall
be of no further  force or effect.  In addition,  the Founders  further agree to
forever  relinquish and waive any and all other agreements or rights any of them
may have to cause any person to be nominated to the Board of Directors of VEG or
Soundview, or any of their respective subsidiaries.

                  5.3. Filing of Schedule 13-D. The Trust, Smith and Brady shall
file a Schedule  13-D with the  Securities  and Exchange  Commission  as soon as
possible after the date hereof, but in no event beyond the date required by Rule
13-D of the Exchange Act,  reflecting  that such  individuals no longer own more
than 5% of the outstanding securities of VEG and no longer are pursing a plan to
effect a change of control of VEG.

                  5.4.  Delivery  of  Stock  Certificates.  Upon  execution  and
delivery of this  Agreement,  but subject to the provisions of Section 5.5, each
of the Founders shall deliver to VEG the certificates representing the shares of
capital  stock of VEG and  Soundview  sold to VEG  pursuant  to this  Agreement,
together  with stock powers,  duly executed in blank,  for transfer on the books
and records of VEG and Soundview.


                                      -12-

<PAGE>




                  5.5. Pledged Shares. As stated in Section 4.3 above, Smith and
Brady have pledged  their shares of Soundview  and VEG common stock  pursuant to
the Soundview  Stock Pledges and the Duddy Stock Pledges.  VEG hereby agrees and
covenants  with Smith and Brady that it will (a) use its best  efforts to obtain
the  consent of the  Receiver  under the Duddy Stock  Pledges to  transfer  such
shares of common  stock to VEG on or prior to the  Closing  Date;  (b)  accept a
stock  transfer  power from  Smith and Brady  transferring  their  shares of VEG
common stock even if the consent  referenced  in  subparagraph  (a) has not been
obtained;  (c) remit the purchase price for such shares of common stock pursuant
to Sections 1.2 and 1.3 hereof,  even if the consent  referenced in subparagraph
(a) has not been  obtained;  and (d) indemnify  Smith and Brady from any and all
Claims,  as such term is defined in Section 3.1,  arising or resulting  from the
transfer of such VEG shares.  Soundview  hereby agrees and covenants  with Smith
and Brady that it will release the shares of Soundview  capital stock subject to
the Soundview  Stock Pledges on or before the Closing Date and will remit on the
Closing Date, as Agent for Smith and Brady, all of such shares to VEG.

         6.       Indemnities.

                  6.1.  Founders'  Indemnity.  The Founders each hereby agree to
severally indemnify, hold harmless,  reimburse and defend VEG and Soundview, and
their respective officers, directors and shareholders,  at all times against any
and all claims, expenses,  liabilities,  losses or damages (including reasonable
attorney's  fees) of any nature,  incurred by or imposed  upon VEG or  Soundview
which  results,  arises  out of or is based  upon (A) any  misrepresentation  or
breach of any  warranty  by the  Founder  in this  Agreement  or in any  Exhibit
attached hereto;  or (B) any breach or default in the performance by the Founder
of any covenant to be performed by him or it hereunder.

                  6.2.  VEG's  Indemnity.  VEG hereby agrees to indemnify,  hold
harmless, reimburse and defend each of the Founders at all times against any and
all  claims,  expenses,  liabilities,  losses or damages  (including  reasonable
attorney's  fees) of any nature,  incurred by or imposed upon the Founders which
results from, arises out of or is based upon (A) any


                                      -13-

<PAGE>



misrepresentation  or breach of any warranty by VEG in this  Agreement or in any
Exhibit attached  hereto;  or (B) any breach or default in performance by VEG of
any covenant to be performed by VEG pursuant to this Agreement.


                  6.3.  Soundview's   Indemnity.   Soundview  hereby  agrees  to
indemnify, hold harmless, reimburse and defend each of the Founders at all times
against any and all claims, expenses,  liabilities, losses or damages (including
reasonable  attorneys'  fees) of any  nature,  incurred  by or imposed  upon the
Founders   which   results   from,   arises   out  of  or  is  based   upon  any
misrepresentation  by  Soundview  or breach of any warranty by Soundview in this
Agreement.

         7.       Miscellaneous.

                  7.1.   Notices.   Any  and  all  notices,   demands  or  other
communications  required or desired to be given  hereunder by any party shall be
in  writing  and shall be  validly  given or made to  another  party if given by
personal delivery, messenger, overnight courier (such as Federal Express) telex,
facsimile,  telegram or if  deposited in the United  States  mail,  certified or
registered, postage prepaid, return receipt requested. If such notice, demand or
other communication be given by personal delivery, messenger, overnight courier,
telex,  facsimile,  telegram,  service shall be conclusively  deemed made at the
time of receipt. If such notice, demand or other communication be given by mail,
such notice shall be conclusively  deemed given forty-eight (48) hours after the
deposit  thereof in the United  States mail  addressed to the party to whom such
notice, demand or other communication is to be given as hereinafter set forth:
         If to:

<TABLE>
<S>                                      <C>
         Trust or Incandela:               Richard S. Incandela
                                           President
                                           Tenexco Incorporated
                                           414 Clinton Avenue
                                           Suite 106
                                           River Forest, Illinois  60305

</TABLE>
                                      -14-

<PAGE>
<TABLE>
<S>                                      <C>
         Smith:                            Bennett S. Smith
                                           208 Pine Tree Drive
                                           Gulf Breeze, Florida  32561

         With a copy to:                   Herbert J. Short, Jr.
                                           Sutherland, Asbill & Brennan
                                           999 Peachtree Street, NE
                                           Atlanta, Georgia  30309-3996

         Brady:                            Brian W. Brady
                                           2161 White Owl Way
                                           Okemos, Michigan  48864

         With a copy to:                   Kenneth T. Brooks
                                           Dickinson, Wright, Moon,
                                           VanDusen & Freeman
                                           215 South Washington Square
                                           Lansing, Michigan  48933

         Judd:                             Lance Judd
                                           Aspen Financial Inc.
                                           7098 Villa Drive
                                           Waterford, Michigan  48327

         If to VEG or Soundview:           Ventura Entertainment Group Ltd.
                                           11466 San Vicente Blvd.
                                           Los Angeles, California  90049
                                           Attn:  Floyd W. Kephart

         With a copy to:                   Mark S. Ament
                                           Greenebaum Doll & McDonald PLLC
                                           3300 National City Tower
                                           Louisville, Kentucky  40202
</TABLE>

Any party  hereto may change its address for the purpose of  receiving  notices,
demands and other communications as herein provided by a written notice given in
the manner aforesaid to the other party or parties hereto.

                  7.2.     Modifications or Amendments. No amendment,  change or
modification of this document shall be valid unless in writing and signed by all
of the parties hereto.


                                      -15-

<PAGE>




                  7.3.     Waiver.  No  reliance  upon or  waiver of one or more
provisions of this Agreement shall  constitute a waiver of any other  provisions
hereof.

                  7.4.     Successors   and  Assigns.   All  of  the  terms  and
provisions  contained  herein shall inure to the benefit of and shall be binding
upon the parties hereto and their respective  heirs,  personal  representatives,
successors and assigns.



                  7.5. Further Assurances. Each of the parties shall execute and
deliver  such  additional  instruments  and  documents,   and  shall  take  such
additional  actions,  as may  reasonably be required from time to time after the
date hereof to effectuate the transactions  contemplated by this Agreement,  and
to effect an orderly  transition of management of Soundview from the Founders to
VEG,  including  but not  limited to  execution  of any  documents  which may be
required  by  any  regulatory  agencies,   lending   institutions,   or  pending
agreements.

                  7.6.     Separate Counterparts.  This document may be executed
in one or more separate counterparts,  each of which, when so executed, shall be
deemed to be an original.  Such  counterparts  shall,  together,  constitute and
shall be one and the same instrument.

                  7.7.     Enforceability.  It is agreed that the rights granted
to the parties  hereunder  are of a special and unique  kind and  character  and
that,  if there is a breach  by any  party  of any  material  provision  of this
document, the other party or parties would not


                                      -16-

<PAGE>



have any adequate  remedy at law. It is expressly  agreed,  therefore,  that the
rights of the  parties  hereunder  may be  enforced  by an action  for  specific
performance and such other equitable  relief as is provided under the applicable
laws.

                  7.8.     Attorneys' Fees and Costs. In the event any action is
instituted by a party hereto to enforce any of the terms or  provisions  hereof,
the  prevailing  party in such  action  shall  be  entitled  to such  reasonable
attorneys' fees, costs and expenses as may be fixed by the Court.

                  7.9. Other Expenses.  The parties hereto shall each bear their
own costs and expenses  incurred in connection with the  transactions  described
herein.  Each of the parties hereto  represents and warrants that such party has
not  engaged  any  agent or  representative  or other  person or entity so as to
entitle such agent,  representative  or other person or entity to any commission
or broker's of finder's fee or similar payment in connection with this Agreement
or the consummation of the transactions contemplated by this Agreement.

                  7.10. Applicable Law and Severability. This document shall, in
all  respects,  be governed by the laws of the State of New York  applicable  to
agreements  executed  and to be wholly  performed  within the State of New York.
Nothing  contained  herein shall be construed so as to require the commission of
any act  contrary  to law,  and  wherever  there  is any  conflict  between  any
provision contained herein and any present or future statute,  law, ordinance or
regulation contrary to which the parties have no legal right to contract, the


                                      -17-

<PAGE>



latter shall prevail but the provision of this document  which is affected shall
be  curtailed  and limited  only to the extent  necessary to bring it within the
requirements of the law.

                  7.11.  Entire  Agreement.  This  document,  together  with any
related  documents  referred  to  in  this  Agreement,  constitutes  the  entire
understanding and agreement of the parties with respect to the subject matter of
this  Agreement,   and  any  and  all  prior   agreements,   understandings   or
representations  between  any  of the  parties  to  this  Agreement  are  hereby
terminated and canceled in their entirety.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed on the day and year first written above.


                                       VENTURA ENTERTAINMENT GROUP LTD.


                                       By:        FLOYD W. KEPHART
                                       ---------------------------------------


                                       Title:          CEO
                                       ---------------------------------------


                                                       ('VEG')

                                       SOUNDVIEW MEDIA INVESTMENTS, INC.


                                       By:        FLOYD W. KEPHART
                                       ---------------------------------------


                                       Title:    CHAIRMAN OF THE BOARD
                                       ---------------------------------------

                                                     ('Soundview')





                                      -18-

<PAGE>



                                       RICHARD S. INCANDELA TRUST


                                       By:
                                       ---------------------------------------

                                          Richard S. Incandela, Co-Trustee


                                       By:
                                       ---------------------------------------

                                          Sharon Sue Incandela, Co-Trustee

                                                    ('Trust')



                                       ---------------------------------------

                                                 Bennett F. Smith

                                                    ('Smith')


                                                  BRIAN W. BRADY
                                       ---------------------------------------

                                                  Brian W. Brady

                                                    ('Brady')


                                       ---------------------------------------

                                                    Lance Judd

                                                     ('Judd')

                                              (collectively 'Founders')



                                       ---------------------------------------

                                                Richard S. Incandela

                                                    ('Incandela')


                                      -19-



<PAGE>



                                       RICHARD S. INCANDELA TRUST


                                       By:
                                       ---------------------------------------

                                          Richard S. Incandela, Co-Trustee


                                       By:
                                       ---------------------------------------

                                          Sharon Sue Incandela, Co-Trustee

                                                    ('Trust')



                                       ---------------------------------------

                                                 Bennett F. Smith

                                                    ('Smith')



                                       ---------------------------------------

                                                  Brian W. Brady

                                                    ('Brady')

                                                    LANCE JUDD
                                       ---------------------------------------

                                                    Lance Judd

                                                     ('Judd')

                                              (collectively 'Founders')



                                       ---------------------------------------

                                                Richard S. Incandela

                                                    ('Incandela')


                                      -19-



<PAGE>



                                                 BENNETT F. SMITH

                                       ---------------------------------------

                                                 Bennett F. Smith

                                                    ('Smith')

                                       
                                       ---------------------------------------

                                                  Brian W. Brady

                                                    ('Brady')


                                       ---------------------------------------

                                                    Lance Judd

                                                     ('Judd')

                                              (collectively 'Founders')



                                       ---------------------------------------

                                                Richard S. Incandela

                                                    ('Incandela')


                                      -19-


<PAGE>



                                                 BENNETT F. SMITH

                                       ---------------------------------------

                                                 Bennett F. Smith

                                                    ('Smith')

                                       
                                       ---------------------------------------

                                                  Brian W. Brady

                                                    ('Brady')


                                       ---------------------------------------

                                                    Lance Judd

                                                     ('Judd')

                                              (collectively 'Founders')



                                       ---------------------------------------

                                                Richard S. Incandela

                                                    ('Incandela')


                                      -19-


<PAGE>



                                       RICHARD S. INCANDELA TRUST


                                       By:    RICHARD S. INCANDELA
                                       ---------------------------------------

                                          Richard S. Incandela, Co-Trustee


                                       By:    SHARON SUE INCANDELA
                                       ---------------------------------------

                                          Sharon Sue Incandela, Co-Trustee

                                                    ('Trust')



                                       ---------------------------------------

                                                 Bennett F. Smith

                                                    ('Smith')



                                       ---------------------------------------

                                                  Brian W. Brady

                                                    ('Brady')


                                       ---------------------------------------

                                                    Lance Judd

                                                     ('Judd')

                                              (collectively 'Founders')


                                                RICHARD S. INCANDELA
                                       ---------------------------------------

                                                Richard S. Incandela

                                                    ('Incandela')


                                      -19-


<PAGE>



                                LIST OF EXHIBITS



<TABLE>
<S>                                <C>
         Exhibit A                  Form of Promissory Note

         Exhibit B                  Form of Stock Pledge Agreement -- Brady

         Exhibit C                  Form of Stock Pledge Agreement -- Judd

         Exhibit D                  Stock Ownership
</TABLE>


                                      -20-





<PAGE>



                                   EXHIBIT A

                                PROMISSORY NOTE


$264,445.00                                              Los Angeles, California

                                                            ______________, 1995



      FOR VALUE RECEIVED,  the undersigned,  VENTURA ENTERTAINMENT GROUP LTD., a
Delaware  corporation  with principal  office and place of business at 11466 San
Vicente Boulevard, Los Angeles,  California 90049 (the 'Maker'), hereby promises
and agrees to pay to BRIAN BRADY,  an individual  with a mailing address at 2178
Commons Parkway,  Okemos, Michigan 48864 (the 'Payee'), the principal sum of TWO
HUNDRED SIXTY FOUR THOUSAND FOUR HUNDRED FORTY-FIVE DOLLARS ($264,445.00).

      This Note shall be payable,  without  interest,  in seventeen  (17) equal,
consecutive monthly  installments of principal in the amount of Fifteen Thousand
Five  Hundred  Fifty-Five  Dollars  ($15,555.00)  each,  which  shall be due and
payable on the first day of each and every calendar month,  commencing August 1,
1995 and continuing  through  December 1, 1996, which date is the final maturity
date of this Note.

      All  installments  of  principal  on this Note shall be paid to the escrow
account of  Dickinson,  Wright,  Moon,  Van Dusen & Freeman,  215 S.  Washington
Square, Suite 200, Lansing,  Michigan 48933-1816 in immediately  available funds
in legal tender of the United States of America or at such other place as may be
designated in writing by the Payee.

      This Note is secured by that certain  Stock Pledge  Agreement of even date
herewith made by Maker in favor of Payee.

      Each of the following shall constitute an 'Event of Default' hereunder:

        (i) If any installment of principal shall not be paid when due or within
ten (10) days thereafter; or

        (ii) The Maker  shall  default  in the  performance  of any of its other
obligations under this Note and/or the Stock Pledge Agreement,  and such default
shall continue uncured for a period of thirty (30) days following written notice
thereof given by Payee to Maker.

Upon the  occurrence of an 'Event of Default,' the Payee may, at its sole option
and without notice to the Maker,  declare the entire unpaid principal balance of
this Note to be,  whereupon  the same shall be,  immediately  due and payable in
full to the Payee.

      The failure of the Payee to exercise any of his rights, powers or remedies
shall not  constitute  a waiver of the right to exercise the same at that or any
other time. All rights and remedies of the


<PAGE>

Payee  upon  default  hereunder  shall  be  cumulative  to the  greatest  extent
permitted  by law.  Time  shall be of the  essence  in (a) the  payments  of all
installments of principal on this Note in accordance with the terms hereof,  and
(b) the performance of the Maker's other obligations hereunder.

      If an Event of Default  occurs under this Note, and this Note is placed in
the hands of an attorney  for  collection,  or if  collected  through any court,
including  any  bankruptcy  court,  the Maker  promises and agrees to pay to the
Payee his reasonable  attorneys' fees, court costs, and other expenses  incurred
in  collecting or attempting to collect or securing or attempting to secure this
Note.

      This  Note may be  prepaid  by  Maker,  in  whole or in part,  at any time
without premium or penalty.

      This Note shall be governed by and construed in  accordance  with the laws
of the State of New York.

      The Maker hereof hereby waives  presentment,  demand,  notice of dishonor,
protest, notice of protest and nonpayment,  and further waives all exemptions to
which he may now or  hereafter  be entitled  under the laws of this or any other
state or of the United  States,  and further agrees that the holder hereof shall
have the right without  notice,  to deal in any way, at any time, with the Maker
hereof.

      WITNESS  the  signature  of the Maker as of the day,  month and year first
above written.

                                                VENTURA ENTERTAINMENT GROUP LTD.


                                               By:  ___________________________

                                               Title:  ________________________
                                                              ('Maker')


<PAGE>

                                  EXHIBIT B

                             STOCK PLEDGE AGREEMENT


      THIS STOCK PLEDGE AGREEMENT ('Stock Pledge Agreement') is made and entered
into as of the ____ day of July,  1995,  by and among:  (i) BRIAN W.  BRADY,  an
individual  resident  with  mailing  address at 2178  Commons  Parkway,  Okemos,
Michigan  44864  ('Brady'),  (ii) VENTURA  ENTERTAINMENT  GROUP LTD., a Delaware
corporation ('Ventura'), and (iii) DICKINSON, WRIGHT, MOON, VAN DUSEN & FREEMAN,
a Michigan partnership ('Escrow Agent').


                                R E C I T A L S:

      A.  Ventura  is  indebted  to Brady in the  principal  sum of Two  Hundred
Sixty-Four Thousand Four Hundred Forty-Five Dollars ($264,445.00),  as evidenced
by that  certain  Promissory  Note (the 'Note') of even date  herewith,  made by
Ventura  payable  to the  order of Brady in the  face  principal  amount  of Two
Hundred Sixty-Four Thousand Four Hundred Forty-Five Dollars ($264,445.00).

      B. Ventura has agreed to pledge certain stock as hereinafter  described to
Brady, to secure the payment of the Note.

      NOW,  THEREFORE,  for and in consideration of the Recitals,  and for other
good and valuable consideration,  the receipt and sufficiency of which is hereby
acknowledged,  the parties hereto hereby covenant,  agree, represent and warrant
as follows:

      1. Pledge and  Deposit of Shares.  Ventura  hereby  pledges and assigns to
Brady,  and grants to Brady a security  interest in, three  hundred two thousand
two hundred  twenty-three  (302,223) shares of common stock  (collectively,  the
'Stock')  of  Ventura  as  represented  by  those  certain  stock   certificates
transferred by Brady to Ventura


<PAGE>



of  even  date  herewith,  or  such  other  certificates  as  may be  issued  in
replacement  thereof,  and now standing in  Ventura's  name,  all as  collateral
security for the full and punctual payment and due performance by Ventura of the
Note. Brady acknowledges that the Stock is currently pledged to Thomas M. Duddy,
Receiver (the  'Receiver')  as collateral  security for certain  obligations  of
Soundview  Media  Investments,  Inc. to the Receiver.  The pledge made herein is
junior to and inferior to the pledge of the Stock to the Receiver.


      The certificates or other instruments evidencing all new shares of capital
stock and all other securities, rights, warrants, options and the like hereafter
created in respect of the Stock, whether by stock split, stock dividend, merger,
consolidation or otherwise,  shall be delivered by Ventura to, and shall be held
by, the Receiver  under the terms and  conditions  of the pledge in favor of the
Receiver.  The parties hereto shall deliver a letter to the Receiver instructing
him to also hold the Stock as agent for Brady hereunder, and upon release of the
pledge  in favor of the  Receiver,  the  Receiver  should  deliver  the Stock to
Dickinson,  Wright,  Moon, Van Dusen & Freeman,  215 S. Washington Square South,
Lansing,  Michigan  48933-1816,  to hold on behalf of Brady as escrow agent (the
'Escrow Agent'). As used herein, the term 'Stock' shall be deemed to include all
such new shares, securities, rights, warrants, options and the like.


      2. Voting Rights;  Dividends,  Etc.  Ventura shall be entitled to exercise
all voting rights and privileges  whatsoever  with respect to the Stock,  unless
and until an uncured  Event of Default  occurs and Brady  exercises his remedies
hereunder pursuant to the Uniform Commercial Code as enacted in the State of New
York.

                                       2

<PAGE>


      3. Status of the Stock.  Ventura  hereby  represents and warrants to Brady
that  (a)  the  Stock  is  validly  issued  and  outstanding,   fully  paid  and
non-assessable,  (b) Ventura is the registered and absolute  beneficial owner of
the  Stock,  (c) all of the  Stock  is free  and  clear of  liens,  charges  and
encumbrances  in favor of persons  other than the  Receiver  and Brady,  and (d)
Ventura has the full power and  authority to pledge the Stock to Brady  pursuant
to this Stock Pledge Agreement.  No part of the Stock shall be sold, transferred
or assigned by Ventura without the prior written consent of Brady,  such consent
not to be unreasonably withheld.

      4.  Maintenance  of  Priority of Pledge.  Ventura  shall be liable for and
shall  from  time  to  time  pay  and  discharge  all  taxes,   assessments  and
governmental  charges  imposed  upon the  Stock by any  federal,  state or local
authority, the liens of which would or might be held prior to the right of Brady
in and to the Stock or which are imposed on the holders and/or registered owners
of the Stock.  Ventura shall not, at any time while this Stock Pledge  Agreement
is in effect,  do or suffer any act or thing  whereby the rights of Brady in the
Stock would or might be materially impaired or diminished. Ventura shall execute
and deliver  such  further  documents  and take such  further  actions as may be
required  to  confirm  the rights of Brady in and to the Stock or  otherwise  to
effectuate the intention of this Stock Pledge Agreement.

      5.  Substitution  of Collateral.  In the event that the Receiver,  for any
reason,  forecloses its lien on the Stock and such Stock no longer stands in the
name of Ventura,  then,  within five (5) days following receipt of actual notice
of the  foreclosure in any form,  written or otherwise,  Ventura will deliver to
the Escrow Agent and cause to be pledged

                                       3

<PAGE>


to Brady, pursuant to the terms of this Stock Pledge Agreement, shares of common
stock of  Ventura  in an amount  equal to the Stock  which,  at the time of such
substitution,  had not been released  pursuant to Section 6 of this Stock Pledge
Agreement.  Notwithstanding  anything to the contrary contained herein or in the
Note,  the  failure of Ventura to deliver  such  substitute  stock to the Escrow
Agent  within  five (5) days of  receipt  of  notice  from  the  Receiver  shall
constitute an immediate Event of Default  hereunder and under the Note,  without
the necessity of any further notice to Ventura.


      6. Partial  Releases.  The Note provides that Ventura shall make seventeen
(17)  monthly  installments  of  principal  to Brady in the  amount  of  Fifteen
Thousand Five Hundred Fifty-Five Dollars  ($15,555.00) each payable on the dates
set forth in the Note,  which  payments  shall be made to the  Escrow  Agent for
disbursement  to Brady.  Brady  agrees that upon  receipt by the Escrow Agent of
each such monthly payment, the Escrow Agent shall release a portion of the Stock
to Ventura  equal to seventeen  thousand  seven hundred  seventy-seven  (17,777)
shares.   Such  release  shall  be   accomplished  by  delivery  to  Ventura  of
certificates evidencing 17,777 shares of the Stock, unless the Receiver is still
holding the Stock,  in which case such release shall be accomplished by delivery
of a letter of  instruction  to the  Receiver  releasing  the pledge in favor of
Brady on such  shares of Stock and  instructing  the  Receiver  to deliver  such
shares of Stock to Ventura upon release from the pledge to the Receiver.

      7. Events of Default.  Each of the following  shall be deemed an 'Event of
Default' hereunder:

                                       4

<PAGE>

        i) The  occurrence  of any default  under the Note not cured  within the
time period stated therein; or

        ii) The  occurrence  of any  default  of any kind  whatsoever  under the
terms,  covenants and conditions of this Stock Pledge Agreement not cured within
thirty days following written notice thereof from Brady.

      8.  Remedies  Upon  Default.  Upon the  occurrence of any Event of Default
referred to in Section 7 above, Brady shall have the right to take possession of
such  portion  of the Stock as has not been  released  to  Ventura  pursuant  to
Section 6, subject to the rights of the Receiver, and to exercise all rights and
remedies available to a secured party pursuant to the Uniform Commercial Code as
enacted in the State of New York.

      9. Notices.  All notices required or permitted to be given hereunder shall
be given in writing and personally  delivered or sent by registered or certified
U. S. mail,  return receipt  requested,  postage prepaid,  and deemed given when
received,  addressed as follows (or to such other  address as to which any party
hereof shall have given the other written notice):

             If to Brady:       Brian W. Brady
                                2178 Commons Parkway
                                Okemos, MI  48864

                      cc:       Kenneth T. Brooks
                                Dickinson, Wright, Moon, Van Dusen &
                                 Freeman
                                215 South Washington Square, Suite 200
                                Lansing, MI  48933

           If to Ventura:       Ventura Entertainment Group Ltd.

                                       5

<PAGE>
                                11466 San Vicente Boulevard
                                Los Angeles, CA 90049

                         cc:    Mark S. Ament, Esq.
                                Greenebaum Doll & McDonald PLLC
                                3300 National City Tower
                                Louisville, KY 40202

      10. Miscellaneous.

          i)  Governing Law.  The laws of the State of New York shall govern the
construction of this Stock Pledge Agreement and the rights, remedies  and duties
of the parties hereunder.

          ii) Successors and Assigns. This Stock Pledge Agreement shall bind and
benefit  Ventura  and its  successors  and  assigns,  and Brady  and his  heirs,
personal representatives, successors and assigns.

          iii) Time of Essence.  Time shall be of the essence in the performance
of Ventura's obligations hereunder.

          iv) Captions. The several captions, headings, sections and subsections
of this Stock Pledge  Agreement are inserted for  convenience  only and shall be
ignored in interpreting the provisions of this Stock Pledge Agreement.

          v)   Modifications.   This  Stock Pledge Agreement  may be modified or
amended only by written agreement executed by all of the parties hereto.

      11. Termination.

          This Stock Pledge Agreement shall terminate when the principal balance
of the Note has been paid in full, at which time the Escrow Agent shall cause to
be reassigned and redelivered to Ventura or to such person or persons as Ventura
shall

                                       6

<PAGE>

designate, such of the Stock (if any) as shall not have been previously released
by the Escrow Agent,  together with appropriate  instruments of reassignment and
release.

      IN TESTIMONY  WHEREOF,  the parties hereto have executed this Stock Pledge
Agreement the day, month and year first above written.

                                                VENTURA ENTERTAINMENT GROUP LTD.

                                                By:____________________________
                                                
                                                Title:_________________________

                                                         ('Ventura')




                                                _______________________________
                                                         BRIAN W. BRADY

                                                        ('Brady')


                                             DICKINSON, WRIGHT, MOON, VAN DUSEN
                                                & FREEMAN

                                             By:_______________________________

                                             Title:____________________________

                                                      (the 'Escrow Agent')

                                       7

<PAGE>

                                   EXHIBIT C

                             STOCK PLEDGE AGREEMENT


      THIS STOCK PLEDGE AGREEMENT ('Stock Pledge Agreement') is made and entered
into as of the ____ day of July,  1995,  by and  between:  (i)  LANCE  JUDD,  an
individual  resident  with  mailing  address  at 7098  Villa  Drive,  Waterford,
Michigan 48327 ('Judd'),  and (ii) VENTURA  ENTERTAINMENT GROUP LTD., a Delaware
corporation ('Ventura').

                                R E C I T A L S:

      A.  Ventura  is  indebted  to Judd  in the  principal  sum of  Twenty-Four
Thousand  Dollars  ($24,000.00),  pursuant to  indebtedness  of Soundview  Media
Investments,   Inc.  to  Judd  assumed  by  Ventura  on  the  date  hereof  (the
'Indebtedness').

      B. Ventura has agreed to pledge certain stock as hereinafter  described to
Judd, to secure the payment of the Indebtedness.

      NOW,  THEREFORE,  for and in consideration of the Recitals,  and for other
good and valuable consideration,  the receipt and sufficiency of which is hereby
acknowledged,  the parties hereto hereby covenant,  agree, represent and warrant
as follows:

      1. Pledge and  Deposit of Shares.  Ventura  hereby  pledges and assigns to
Judd,  and grants to Judd a  security  interest  in, all shares of common  stock
(collectively,  the 'Stock') of Ventura as  represented  by those  certain stock
certificates transferred by Judd to Ventura of even date herewith, or such other
certificates  as may be issued  in  replacement  thereof,  and now  standing  in
Ventura's name, all as collateral security for the full and punctual payment and
due performance by Ventura of the Indebtedness.


<PAGE>


      The certificates or other instruments evidencing all new shares of capital
stock and all other securities, rights, warrants, options and the like hereafter
created in respect of the Stock, whether by stock split, stock dividend, merger,
consolidation or otherwise,  shall be delivered by Ventura to, and shall be held
by, Judd under the terms and conditions of this Stock Pledge Agreement.  As used
herein,  the term  'Stock'  shall be  deemed  to  include  all such new  shares,
securities, rights, warrants, options and the like.

      2. Voting Rights;  Dividends,  Etc.  Ventura shall be entitled to exercise
all voting rights and privileges  whatsoever  with respect to the Stock,  unless
and until an uncured  Event of Default  occurs and Judd  exercises  his remedies
hereunder pursuant to the Uniform Commercial Code as enacted in the State of New
York.

      3. Status of the Stock.  Ventura  hereby  represents  and warrants to Judd
that  (a)  the  Stock  is  validly  issued  and  outstanding,   fully  paid  and
non-assessable,  (b) Ventura is the registered and absolute  beneficial owner of
the  Stock,  (c) all of the  Stock  is free  and  clear of  liens,  charges  and
encumbrances,  and (d)  Ventura has the full power and  authority  to pledge the
Stock to Judd  pursuant  to this Stock  Pledge  Agreement.  No part of the Stock
shall be sold,  transferred  or  assigned by Ventura  without the prior  written
consent of Judd, such consent not to be unreasonably withheld.

      4.  Maintenance  of  Priority of Pledge.  Ventura  shall be liable for and
shall  from  time  to  time  pay  and  discharge  all  taxes,   assessments  and
governmental  charges  imposed  upon the  Stock by any  federal,  state or local
authority,  the liens of which would or might be held prior to the right of Judd
in and to the Stock or which are imposed on

                                       2

<PAGE>

the holders  and/or  registered  owners of the Stock.  Ventura shall not, at any
time while this Stock  Pledge  Agreement  is in effect,  do or suffer any act or
thing  whereby  the  rights  of Judd in the Stock  would or might be  materially
impaired or diminished. Ventura shall execute and deliver such further documents
and take such  further  actions as may be required to confirm the rights of Judd
in and to the Stock or  otherwise  to  effectuate  the  intention  of this Stock
Pledge Agreement.

      5. Events of Default.  Each of the following  shall be deemed an 'Event of
Default' hereunder:

          i) The  occurrence of any default in payment of the  Indebtedness  not
cured  within the time  period  stated in any  document or  instrument  relating
thereto, or, if none is so stated, within ten (10) days following written notice
thereof from Judd; or

          ii) The  occurrence  of any default of any kind  whatsoever  under the
terms,  covenants and conditions of this Stock Pledge Agreement not cured within
thirty days following written notice thereof from Judd.

      6.  Remedies  Upon  Default.  Upon the  occurrence of any Event of Default
referred to in Section 5 above, Judd shall have the right to exercise all rights
and remedies  available to a secured  party  pursuant to the Uniform  Commercial
Code as enacted in the State of New York.

      7. Notices.  All notices required or permitted to be given hereunder shall
be given in writing and personally  delivered or sent by registered or certified
U. S. mail,  return receipt  requested,  postage prepaid,  and deemed given when
received, addressed

                                       3

<PAGE>

as follows  (or to such other  address as to which any party  hereof  shall have
given the other written notice):

              If to Judd:       Lance Judd
                                7098 Villa Drive
                                Waterford, Michigan 48327

           If to Ventura:       Ventura Entertainment Group Ltd.
                                11466 San Vicente Boulevard
                                Los Angeles, CA 90049

                    cc:         Mark S. Ament, Esq.
                                Greenebaum Doll & McDonald PLLC
                                3300 National City Tower
                                Louisville, KY 40202



      8. Miscellaneous.

         i)  Governing  Law.  The laws of the State of New York shall govern the
construction of this Stock Pledge Agreement and the rights,  remedies and duties
of the parties hereunder.

         ii) Successors and Assigns.  This Stock Pledge Agreement shall bind and
benefit Ventura and its successors and assigns, and Judd and his heirs, personal
representatives, successors and assigns.

         iii) Time of Essence.  Time shall be of the essence in the  performance
of Ventura's obligations hereunder.

         iv) Captions. The several captions,  headings, sections and subsections
of this Stock Pledge  Agreement are inserted for  convenience  only and shall be
ignored in interpreting the provisions of this Stock Pledge Agreement.

                                       4

<PAGE>



         v)  Modifications.  This Stock  Pledge  Agreement  may be  modified  or
amended only by written agreement executed by all of the parties hereto.

      9. Termination.

         This Stock Pledge Agreement shall terminate when the principal  balance
of the  Indebtedness has been paid in full, at which time Judd shall cause to be
reassigned  and  redelivered  to Ventura or to such person or persons as Ventura
shall  designate,   the  Stock,   together  with   appropriate   instruments  of
reassignment and release.
     
      IN TESTIMONY  WHEREOF,  the parties hereto have executed this Stock Pledge
Agreement the day, month and year first above written.



                                                VENTURA ENTERTAINMENT GROUP LTD.

                                                By:____________________________

                                                Title:_________________________

                                                         ('Ventura')

                                                 ______________________________
                                                         LANCE JUDD


                                                        ('Judd')

                                       5

<PAGE>



                                   EXHIBIT D


Soundview Media Investments, Inc.

Common Stock

<TABLE>
<CAPTION>

     Name                                    Number of Shares
     ----                                    ----------------

<S>                                         <C>
     Bennett Smith                                101,000
     Brian Brady                                   64,000
     Richard S. Incandela and Sharon Sue           33,000
          Incandela, Co-Trustees of the
          Richard S. Incandela Trust,
          Dated September 15, 1991 ('Trust')
     Lance Judd                                    2,000

Preferred Stock

     Bennett Smith                                95,000
     Trust                                        95,000
</TABLE>





Ventura Entertainment Group Ltd.

Common Stock


<TABLE>
<CAPTION>

     Name                                    Number of Shares
     ----                                    ----------------

<S>                                         <C>
     Brian Brady                                 320,000
     Trust                                       165,000
     Lance Judd                                   10,000
     Bennett Smith                               505,000


</TABLE>







<PAGE>



                              EMPLOYMENT AGREEMENT

     This EMPLOYMENT AGREEMENT  ('Agreement') is entered into as of the 24th day
of July,  1995,  by and between  VENTURA  ENTERTAINMENT  GROUP LTD.,  a Delaware
corporation  (the 'Company') and its  wholly-owned  subsidiary,  SOUNDVIEW MEDIA
INVESTMENTS,  INC. (the 'Broadcast Subsidiary'),  on the one hand, and STEVEN M.
FRIEDHEIM ('Executive'), on the other hand.


                              W I T N E S S E T H:


      WHEREAS,  the Company and Broadcast  Subsidiary desire to employ Executive
as the President and Chief Executive  Officer of the Broadcast  Subsidiary,  and
Executive  hereby accepts such  employment,  all on the terms and conditions set
forth below.

      NOW,   THEREFORE,   in   consideration of the employment of Executive, and
the  promises  and   mutual  covenants  and  agreements  herein  contained,  the
parties agree as follows:


      1. Definitions.
         
      (a) The term 'Acceleration  Event' shall mean (i) a significant change (as
specifically expressed or implemented by the Board of Directors of the Broadcast
Subsidiary) in the nature or scope of Executive's authorities, powers, functions
or duties from those normally  applicable for a comparable  broadcast  executive
(President/CEO) in the industry,  or (ii) that there is imposed upon Executive a
requirement  that  Executive  move his  principal  office out of the  Nashville,
Tennessee area.

      (b) The  term  Base  Cash  Flow'  shall  mean the  cash  flow of  WHOA-TV,
Montgomery,  Alabama for the twelve-month period immediately  preceding the date
of this Agreement and the cash


<PAGE>


flow  of  any  Station(s)  (as  defined  below)  hereinafter  acquired  for  the
twelve-month  period preceding such  acquisition(s),  in each case calculated as
provided in Section 1(c)  immediately  below. The increase in Base Cash Flow for
acquired  Station(s)  shall be effective  beginning in the Contract  Year of the
acquisitions(s).  If any Station(s) are sold or otherwise disposed of, Base Cash
Flow shall be reduced by the amount attributable to such Station(s) (prorated to
the date of sale or disposition).

      (c) The term 'Cash  Flow'  shall mean  during  any  Contract  Year or part
thereof,  the  combined  broadcast  cash flow of all  Stations  for such  period
determined  in  accordance  with  broadcast  industry  standards,   as  follows:
operating  income after cash program  costs and interest  payments on debt,  but
before principal payments on debt, depreciation, amortization and taxes.


      (d) The term  'Cause'  means  embezzlement;  the  commission  of a felony;
intentionally furnishing information to the Board of Directors of the Company or
the Board of Directors of the  Broadcast  Subsidiary  (the  'Company  Board' and
'Subsidiary Board'  respectively) which is material in respective matters being
considered  by such Boards and is known by  Executive  to be false or  incorrect
without  disclosing such falseness or  incorrectness;  the failure to follow the
written  instructions  of the  Chairman/Chief  Executive  Officer of the Company
(provided that such instructions  shall not create any performance  standard for
purposes of 'Cause' hereunder); the material breach of this

                                      -2-

<PAGE>



Agreement or written rules,  regulations or policies of the Company or Broadcast
Subsidiary  which are  uniformly  applied  to all  employees  of the  Company or
Broadcast  Subsidiary,  or which  written  rules,  regulations  and policies are
promulgated  for general  application to officers or directors of the Company or
Broadcast Subsidiary; or the repeated or habitual intoxication or drug use while
on the Company's or Broadcast  Subsidiary's  premises or while performing duties
hereunder after the Company or Broadcast  Subsidiary has provided,  at its cost,
reasonable  rehabilitation  services  for  Executive  such  that  the  Broadcast
Subsidiary  determines in good faith that Executive is impaired from  performing
his duties as required hereunder.


      (e) The term  'Competing  Business'  means any  person,  concern or entity
which is engaged in or conducts a  television  broadcast  property  other than a
corporation  listed on a national  stock  exchange in which the employee  owns a
less than 5 interest.


      (f) For purposes  hereof a 'Change of Control'  shall occur if at any time
during the term of this  Agreement  either the Company or  Broadcast  Subsidiary
shall (i) consolidate with or merge into another  corporation and the Company or
Broadcast  Subsidiary,  or a subsidiary of the Company or Broadcast  Subsidiary,
shall  not  be  the  surviving   corporation  and,   following  such  merger  or
consolidation,  the  executive  officers  of the  Company  or of  the  Broadcast
Subsidiary are comprised of persons, a majority of whom were not officers of the
Company or Broadcast Subsidiary, respectively, prior to such merger or

                                     - 3 -



<PAGE>

consolidation;  (ii) in the case of the  Company,  have a majority  of its stock
sold in a single transaction or in a series of transactions, the result of which
is to  consolidate  the  ownership of such stock in a single  person or group of
persons acting in concert, and in the case of the Broadcast  Subsidiary,  have a
majority  of its  stock  held by a person  or  entity  other  than the  Company;
provided,  however, that the acquisition of a majority of the Company's stock by
Trivest  Financial  Services Corp.  ('Trivest')  shall not, for purposes of this
clause (ii), be a 'Change of Control';  (iii) convey all, or substantially  all,
of its assets to another corporation,  entity, or person, the ownership of which
is not  substantially  similar to that of the Company or  Broadcast  Subsidiary,
respectively,  prior to such conveyance;  provided,  however,  this clause (iii)
shall  not be  applicable  if one or  more  Stations  are  sold  as  long as the
Broadcast  Subsidiary  owns and  operates  at least  one  Station;  or (iv) have
executive  officers of the Company and directors on the Subsidiary  Board,  as a
group, comprised of persons, a majority of whom are not members of such group on
the date hereof.


      (g)  'Confidential  Information'  means any material  data or  information
relating to the Company or Broadcast  Subsidiary and not generally  known to the
public  or,  prior  to the  date  hereof,  known  by  Executive.  To the  extent
consistent  with  the  foregoing,  Confidential  Information  includes,  without
limitation,  the  Company's  and  Broadcast  Subsidiary's:  (i) cost data;  (ii)
programming  decisions;  (iii)  advertising and customer  lists;  (iv) financial
information that has not been released to

                                      -4-
<PAGE>



the  public by the  Company or  Broadcast  Subsidiary;  and (v) future  business
plans, marketing strategies and advertising and promotional campaigns.


      (h) The term  'Contract  Year' shall mean each  calendar  year.  For 1995,
'Contract  Year'  shall mean the period  from the date of this  Agreement  until
December 31, 1995.


      (i) The term 'Disability'  means the inability of Executive to perform his
duties  under  this  Agreement  in a manner  consistent  with  what is  normally
required  of an  employee  holding  a similar  position  in  similarly  situated
companies as a result of  Executive's  suffering  from an illness or physical or
mental  impairment  with such  inability  expected to  continue,  based upon the
independent advice of a physician selected by the Subsidiary Board, for a period
of at least one year.


      (j) The term 'Equity  Appreciation' of the Broadcast Subsidiary shall mean
the increased value (determined  pursuant to Exhibit A hereto and the provisions
herein) of all television stations owned,  operated or managed by the Company or
the Broadcast Subsidiary or any of their divisions,  affiliates (except Trivest)
or subsidiaries ('Stations') and any and all other assets (except those excluded
on Exhibit B hereto) of the Broadcast Subsidiary from the date of this Agreement
and, with respect to Stations  acquired after the date hereof,  from the date of
such  acquisitions,  until  the date of  expiration  hereof  or  termination  of
Executive's  employment  by any party for any reason other than by the Broadcast
Subsidiary for Cause.


                                      -5-
<PAGE>



      The  increased  value of the Stations  and other  assets of the  Broadcast
Subsidiary as of the date of expiration  hereof or  termination  of  Executive's
employment  shall be the  value  as  agreed  upon by the  Subsidiary  Board  and
Executive.  The Broadcast  Subsidiary and Executive shall use their best efforts
to reach an agreement as to such value. If, however, they cannot agree upon such
value,  then such value shall be determined by three (3) independent  appraisers
paid for by the Company,  with one appraiser to be selected by the Company,  one
appraiser to be selected by Executive, and the third appraiser to be selected by
the other two appraisers.  The Subsidiary Board and Executive shall either agree
on a value or designate  appraisers  within  ninety (90) days of the  expiration
hereof or termination of employment. The appraisers, if applicable, shall choose
a third  appraiser  within  thirty  (30)  days of their  designation.  The three
appraisers shall render their decision within thirty (30) days after the date of
selection of the third appraiser.  The increased value of the Stations and other
assets of the Broadcast  Subsidiary as of the date of expiration or  termination
of employment  shall be the appraised  value  determined by the appraiser  whose
appraisal  is neither the highest nor the lowest;  provided  that,  in the event
that two  appraisers  determine  the same value  which is higher  than the value
determined  by  the  remaining  appraiser,  the  value  determined  by  the  two
appraisers who are in agreement shall be the appraised value.

                                      -6-

<PAGE>



      In determining the increased value of the Stations and other assets of the
Broadcast Subsidiary as of the date of expiration or termination,  the Executive
and the Subsidiary  Board or the  appraisers,  as the case may be, shall use the
formula  attached  hereto as Exhibit A and consider any other financial benefits
and burdens of the  Broadcast  Subsidiary  and  Stations to the Company and such
other factors considered  relevant in the industry,  all in a fair and equitable
manner as they shall  reasonably  determine.  All properties and other assets of
the Stations or otherwise  relating to the business of the Broadcast  Subsidiary
shall be considered  assets of the Broadcast  Subsidiary  for purposes of making
the foregoing determinations, whether or not such assets are held in the name of
the Broadcast Subsidiary (provided that such assets shall not include the assets
listed on Exhibit B). Executive and the appraisers shall, during normal business
hours  including  during the period after this Agreement  expires or terminates,
have access to all books and records  necessary to fix the value of the Stations
and other assets of the Broadcast Subsidiary as aforesaid; provided, however, in
no event shall  Executive or the  appraisers  disclose such  information  to any
third  party  other than the  Executive's  representatives  and the court in any
action regarding the terms of this Agreement  without the written consent of the
Company or Broadcast  Subsidiary,  and said information  shall be treated in all
respects as confidential.


      (k) The term 'Incentive Compensation' as used herein shall mean the amount
to be paid by the to Executive equal to

                                      -7-

<PAGE>



the  following  percentages  of the Cash Flow in each Contract Year in excess of
Base Cash Flow in each  Contract Year  determined as provided in this  Agreement
(no  Incentive  Compensation  shall be paid for any Contract  Year in which Cash
Flow does not exceed Base Cash Flow):


<TABLE>
<CAPTION>

              Cash Flow in
         Excess of Base Cash Flow               Percent
         -------------------------              -------
    <S>                                       <C>
             First $1,000,000                     7.5%
         $1,000,000 to $2,000,000                 10%
          amount over $2,000,000                 12.5%
</TABLE>



      (1) The term  'Stations'  shall have the meaning  ascribed in Section 1(j)
above.

      (m) The term  'Territory'  as used  herein  means the ADI of each  Station
during the term hereof,  and for the period after the  termination or expiration
hereof,  each  licensed  television  station  as of the date of  termination  or
expiration,  provided, however, that if at the time of termination or expiration
hereof the Company, the Broadcast  Subsidiary or their divisions,  affiliates or
subsidiaries  own,  operate  or manage  more  than  eight  (8)  Stations  in the
aggregate,  only the ADI of eight (8) Stations (designated by the Company at the
time of termination or expiration) shall constitute the Territory.


         2. Term and Duties.

      (a)  Executive  shall serve the Company and  Broadcast  Subsidiary  as the
President  and  Chief  Executive  Officer  of  the  Broadcast  Subsidiary,   but
regardless  of  Executive's  title,  he shall not be  required  to report to any
person or entity other

                                     -8-
<PAGE>



than the  Chairman/Chief  Executive Officer of the Company,  the Chief Operating
Officer of the Company, and the Subsidiary Board. All employees of the Broadcast
Subsidiary  (and  of  the  Company  and  its  divisions,  affiliates  and  other
subsidiaries when working on matters relating to the Broadcast Subsidiary or the
Stations,  in addition to and not in lieu of any other  reporting  channels  for
such other employees) shall report to Executive.  The financial personnel of the
Broadcast Subsidiary shall also be responsible to the Chief Financial Officer of
the Company, in addition to their direct and primary reporting  responsibilities
to  Executive.  This  Agreement  shall be for a term of four (4) Contract  Years
commencing  on the date  hereof and  thereafter  shall  automatically  renew for
successive periods of two (2) Contract Years unless the Broadcast  Subsidiary or
Executive  shall  give  notice of  non-renewal  to the other not later  than one
hundred  eighty (180) days prior to the expiration of the then current term.

      (b)  During   the   term  hereof,  Executive  shall,  without   additional
compensation  other  than  travel  expense  reimbursement:  (i)  serve as a full
voting  director  on the Subsidiary  Board,  and  (ii)  receive  notice  of  and
have   the   right  (and  if reasonably  available,  the  obligation) to attend,
without  the  right  to vote, the meetings of the Company Board. Executive shall
have the duties of leadership and responsibility  normally  associated with  his
office.  The  Broadcast  Subsidiary  shall  handle  all matters  relating to the
Stations and the Broadcast  Subsidiary's other  business, and Executive shall be
responsible for all decisions

                                      -9-
<PAGE>

relating  to the  Stations  and such  other  business.  Executive  and the other
members of the Subsidiary Board shall jointly set the strategic direction of the
Broadcast Subsidiary.  Executive shall, at the beginning of each year, provide a
budget and plan for the  Broadcast  Subsidiary  and shall submit such budget and
plan to the  Subsidiary  Board  for  approval.  Executive's  prerogatives  shall
include the  negotiation and execution of contracts on behalf of the Company and
Broadcast  Subsidiary  in the  ordinary  course of business of the  Stations and
Broadcast Subsidiary; provided, however, that any contract not within the budget
or plan approved by the Subsidiary  Board and which would require approval under
the  Company's  written  financial  policies  shall  require the approval of the
Chairman/Chief  Executive  Officer or Chief Operating  Officer of the Company or
the Subsidiary Board. Notwithstanding the foregoing,  programming agreements not
involving  a change in  network  affiliation  or the  routine  pre-emption  of a
network show shall not require such  approval.  Executive's  prerogatives  shall
also include the employment,  supervision and termination of personnel  required
for the  operation  and  management  of the Stations and  Broadcast  Subsidiary.
Executive  shall  also have such other  reasonable  duties  consistent  with his
position  as  may  from  time  to  time  be  reasonably  assigned  to him by the
Subsidiary  Board. The Company or Broadcast  Subsidiary shall provide  Executive
with a full-time  secretary  (both before and after the  relocation  referred to
below) to assist him in the performance of his duties.

                                      -10-
<PAGE>

      (c) For so long as Executive is employed  hereunder,  Executive  agrees to
devote  his time,  energy  and  skill to the  performance  of the  duties of his
employment,  and not to engage  directly or indirectly in any other active work,
but time for  vacations,  holidays,  sick  time and time  spent  for  civic  and
charitable activities is excepted.

      (d) The Company and Broadcast  Subsidiary  shall indemnify  Executive (and
advance any and all expenses) to the full extent permitted by Section 145 of the
Delaware  General  Corporation Law (if the Broadcast  Subsidiary is organized in
another jurisdiction, then the corresponding provision in such jurisdiction) and
any successor provision.  Such indemnification and advancement shall survive the
termination  or expiration  hereof.  To the extent  maintained for any executive
officer of the  Company  or  Broadcast  Subsidiary,  the  Company  or  Broadcast
Subsidiary shall maintain errors and omissions insurance covering Executive with
respect to the discharge of his duties hereunder.

      3. Compensation and Benefits.

      (a) Effective as of the date hereof  Executive shall receive a base salary
('Base  Salary') in the amount of $207,200 per year,  provided,  however,  that,
during the term  hereof,  the Base Salary then in effect  shall be  increased by
$25,000  for the first  additional  Station  other than  WTWC-TV in  Tallahassee
(i.e.,  the first  Station in addition to WHOA-TV  other than  WTWC-TV),  and by
$25,000  for each  subsequent  additional  Station  (up to five such  additional
Stations in the aggregate) acquired,  owned, operated or managed by the Company,
the

                                      -11-

<PAGE>



Broadcast  Subsidiary or any of their divisions,  affiliates (except Trivest) or
subsidiaries to compensate Executive for the increased  responsibilities he will
assume  with  respect to such  additional  Stations.  The  increase  will become
effective  upon the  date of such  acquisition  or  commencement  of  ownership,
operation or  management.  The Base Salary will not be  decreased if  additional
Station(s) are sold. If more than five  additional  Stations are acquired during
the term hereof,  the Subsidiary Board shall determine an equitable  increase to
the Base Salary, if necessary, so that it is consistent with salaries prevailing
in the market for executives with similar responsibilities.  Notwithstanding the
foregoing the Base Salary shall be increased to a minimum of $232,200  effective
July 1, 1996 and $282,200  effective  July 1, 1997 if it has not otherwise  been
increased to at least such levels through the acquisition,  ownership, operation
or management of additional Stations.  The Company or Broadcast Subsidiary shall
pay the Base Salary  bi-weekly in accordance with its personnel  practices.  Any
increases to the Base Salary not  provided  for in this Section  shall be at the
sole discretion of the Subsidiary Board.


      (b) Within  thirty (30) days from the date hereof the Company or Broadcast
Subsidiary  will  reimburse  Executive for his  reasonable  legal fees and other
costs associated with negotiating, drafting and entering into this Agreement.


      (c) Executive  shall also be entitled to Incentive  Compensation,  if Cash
Flow  exceeds  Base  Cash  Flow  in  a  Contract  Year.   Executive's  Incentive
Compensation, if any, shall be paid

                                      -12-
<PAGE>


by either the Company or Broadcast  Subsidiary between January 1 and March 15 of
the year  following the Contract Year to which it relates.  Notwithstanding  any
other  provision   hereof,   after  the  expiration  hereof  or  termination  of
Executive's  employment  by any party for any reason other than by the Broadcast
Subsidiary for Cause,  Executive shall be entitled to receive his  proportionate
share  of  Incentive   Compensation  (i.e.,   calculated  through  the  date  of
termination  or  expiration  for the Contract Year in which the  termination  or
expiration of employment occurs). For any partial Contract Year, including 1995,
or Contract Year in which a Station is acquired,  Cash Flow shall be annualized.
Incentive  Compensation  for any partial  Contract Year (e.g.,  1995), if any is
payable, shall be prorated.


      (d)  Executive  shall be entitled  to two (2) weeks of vacation  following
each six (6) months of service hereunder.


      (e)  During  the term  hereof  Executive  shall,  except to the extent not
available  (at a  reasonable  cost)  due to  Executive's  noninsurability  or to
nondiscrimination provisions under applicable law, be entitled to participate in
any and all benefits from time to time afforded to senior  management  employees
of the  Company,  including,  by way of  example  and  not  limitation,  health,
accident, hospitalization,  disability and life insurance programs, pension plan
and other similar employee fringe benefit plans.  Executive shall participate in
such benefits,  plans and programs to the same level and extent as the Company's
most senior officer.

                                      -13-

<PAGE>

      (f) The Company  prefers to establish  the  headquarters  of the Broadcast
Subsidiary  in  Nashville,  Tennessee  and  Executive  is willing to relocate to
Nashville  prior to August 15, 1995  (beginning of his daughter's  school year).
The  Company  or  Broadcast  Subsidiary  shall  provide  a  customary  executive
relocation package which shall include  reimbursement of all direct and indirect
costs  associated with the  relocation,  such as moving expenses for Executive's
family and household  belongings  (Executive shall obtain a reasonable number of
estimates and submit them to the Company for approval),  a housing  allowance of
$3,000/month   until  Executive's   current  residence  is  sold  or  the  first
anniversary  of this  Agreement,  whichever  occurs  first,  start  up fees  and
payments (estimated at $10,000),  house hunting trips and other items covered in
customary executive relocation packages. If desired by Executive or the Company,
the Company shall hire an independent  consultant to assist in  determining  the
relocation  package.  During the period prior to any relocation,  the Company or
Broadcast  Subsidiary shall reimburse Executive (up to $2,000 per month) for the
lease and related  expenses of the office in Augusta,  Georgia.  Executive shall
submit documentation for such expenses to the Company.



      (g) Executive  shall have a twenty  percent  (20%)  interest in the Equity
Appreciation of the Stations and Broadcast Subsidiary the 'Interest'). Upon the
expiration of this  Agreement or in the event of the  termination of Executive's
employment by any party for any reason other than by the

                                      -14-
<PAGE>



Broadcast  Subsidiary for Cause,  Executive shall be paid an amount equal to the
Interest  (20% times the  Equity  Appreciation  of the  Stations  and  Broadcast
Subsidiary as of the date of such termination or expiration). Such payment shall
be made within one hundred  fifty (150) days of the  termination  or  expiration
provided, however, that fifty percent (50%) of the amount, if any, over $250,000
(the  'Deferred  Portion')  may, at the Company's  option,  be paid on the first
anniversary  of the  first  payment  (i.e.,  not  later  than 515 days  from the
termination or expiration) provided, further, that the Deferred Portion shall be
evidenced by a negotiable  promissory note bearing interest at the prime rate as
announced  by  Citibank,  NA and  secured  by a letter  of  credit  each in form
reasonably  acceptable  to  Executive.  In the event  that  payments  are due on
account  of the  Executive's  death,  payment  shall be made to the  Executive's
surviving spouse to whom he was married at his date of death or, if none, to his
estate.



      (j) Executive  shall  receive  options to purchase a not less than 200,000
shares of stock of the Company  which shall be on the terms and vest pursuant to
the schedule  attached as Exhibit C. The Company  Board may, in its  discretion,
increase the number of options issued to Executive. The exercise price per share
of all options  shall be equal to the greater of $2.50 and the fair market value
on the date the options vest.

                                      -15-

<PAGE>



      4. Expenses.

      Executive   shall  be  reimbursed  by  either  the  Company  or  Broadcast
Subsidiary for travel,  entertainment and other expenses  reasonably incurred in
connection  with the  performance  of his  duties  hereunder  within  30 days of
submission of supporting documentation therefor.

      Executive and the Subsidiary  Board shall  establish a budget or estimates
for  travel  and other  expenses  which  they  anticipate  will be  incurred  in
connection with  identifying,  negotiating and acquiring  Stations and arranging
for the financing of such acquisitions.

      5. Confidential Information.

      During the term of this  Agreement  and for the one year period  following
the  termination  or  expiration of this  Agreement  for any reason  whatsoever,
Executive will not disclose to anyone, and will not use, modify or adapt (except
in the course of  performing  Executive's  duties  hereunder  any  Confidential
Information of the Company or Broadcast Subsidiary,  without first obtaining the
Company's or Broadcast Subsidiary;s written consent.

      6. Records.  All records of the Company and Broadcast Subsidiary and their
divisions,  affiliates and subsidiaries,  files,  reports,  price lists,  lists,
documents and like items, and all copies thereof,  relating to their business or
Confidential Information, which shall be prepared by Executive or which shall be
disclosed to or which shall come into the possession of Executive,  shall be and
remain the sole

                                      -16-

<PAGE>



and exclusive property of the Company and Broadcast Subsidiary. Executive agrees
that upon the termination or expiration of his employment  hereunder,  or at any
other  prior  time,  he will upon  request  promptly  deliver to the  Company or
Broadcast  Subsidiary  the originals and all copies of any of the foregoing that
are in his possession,  custody or control,  and any other property belonging to
the Company or Broadcast Subsidiary.



      7.  Cooperation.  Executive agrees to cooperate both during this Agreement
and for up to three (3) years  following the  termination  or expiration of this
Agreement for any reason  whatsoever, to the extent and in the manner reasonably
requested by the Company or Broadcast Subsidiary,  in the prosecution or defense
of any  claims,  litigation  (other  than  litigation  brought by the Company or
Broadcast  Subsidiary  against  Executive or by Executive against the Company or
Broadcast  Subsidiary) or other proceeding  involving property of the Company or
Broadcast Subsidiary or Confidential  Information provided that such cooperation
is not adverse to Executive's interest, does not require a significant amount of
time or travel,  and does not  interfere  with the  performance  of  Executive's
obligations  to his  then  current employer  or  business.  The  Company  shall
reimburse  Executive  for all expenses and other costs  incurred by Executive in
performing under this Section 7.

      8.  Noncompetition.   Executive  covenants  and  agrees  that  during  the
Restricted  Period he will not, within the Territory,  without the prior written
consent of the Company or Broadcast Subsidiary, for himself, or as a consultant,
or as a

                                      -17-

<PAGE>

management, supervisory or executive employee, or as the owner of any company or
interest  therein (other than an interest of less than 5% in a public  company),
partnership or business concern,  engage in a Competing  Business.  For purposes
hereof the 'Restricted  Period' shall mean the period of Executive's  employment
hereunder and, if Section 10(b) below is applicable, then also during the period
provided  therein,  and if Section 10(b) is not applicable,  then during the one
(1) year period after the termination of employment.


      9.  Nonsolicitation  of  Employees.  Executive  covenants  and agrees that
during his  employment  hereunder and for a period of one (1) year following the
termination  of employment  for any reason  whatsoever,  he will not, on his own
behalf or in the  service  or on behalf of  others,  recruit  to hire any person
employed by the Broadcast Subsidiary.


      10.  Termination.

      (a) The  employment  of Executive  under this  Agreement may be terminated
prior to the end of the regular term hereof by the Broadcast  Subsidiary  (i) in
the  event of  Executive's  Disability  by  written  notice  from the  Broadcast
Subsidiary  or (ii) for Cause after giving  Executive  thirty (30) days' written
notice  and  opportunity  to cure,  such  notice to be served  personally  or in
accordance  with Section 12 hereof,  and with such Cause being  specified in the
notice.

      (b) In the event of the  termination of Executive's  employment  either by
the Company or Broadcast  Subsidiary  for any reason other than by the Broadcast
Subsidiary for Cause, or by

                                     - 18 -

<PAGE>



Executive  following  a Change of Control or an  Acceleration  Event,  Executive
shall be entitled, without any obligation to mitigate and in addition to any and
all  other  amounts  owed to him,  to  receive  his Base  Salary  following  the
termination  of his employment for the period equal to the greater of (i) twelve
(12) months and (ii) the remainder of the initial term of this  Agreement  (with
payment  of said  Base  Salary  to be made as if such  employment  had not  been
terminated).

      (c) The obligation of the Company and Broadcast Subsidiary to indemnify or
pay  amounts to  Executive  or his estate  pursuant to this  Agreement,  and the
covenants  of  the  Executive  contained  in  Sections  5, 6, 7, 8, and 9, shall
survive the termination of this Agreement.

      11. Remedies.

      Executive  acknowledges  and  agrees  that,  by virtue of the  duties  and
responsibilities attendant to his employment hereunder and the special knowledge
of   the    Company's   and   Broadcast    Subsidiary's    affairs,    business,
clients and operations  that he will  have as a  consequence of such employment,
irreparable  loss and damage  will be  suffered  by the  Company  and  Broadcast
Subsidiary  if  Executive  should  breach or violate  any of the  covenants  and
agreements  contained  in  Sections  5, 6, 7, 8,  and 9; and  Executive  further
acknowledges and agrees that each of such covenants are reasonably  necessary to
protect and  preserve  the  Business of the  Company and  Broadcast  Subsidiary.
Executive,  therefore,  agrees  and  consents  that,  in  addition  to any other
remedies available to it, the Company and Broadcast

                                      -19-

<PAGE>


Subsidiary  shall be  entitled  to an  injunction  to  prevent  a breach  by the
Executive of any of the covenants or agreements contained in such Sections.

      12.  Notices.  Any notice  required or permitted to be given to a party by
another party hereto pursuant to this Agreement shall be in writing and shall be
personally delivered, delivered by commercial delivery service such as FedEx, or
sent by United States mail, certified, or registered,  return receipt requested,
first class postage and charges prepaid,  in envelopes  addressed to the parties
as follows:

         Executive:   Steven M. Friedheim
                      c/o Friedheim Communications, Inc.
                      2918 Professional Parkway
                      Augusta, Georgia 30907

         Company:     Ventura Entertainment Group Ltd.
                      11466 San Vicente Boulevard
                      Los Angeles, California 90049

         Broadcast
         Subsidiary:  Soundview Media Investments, Inc.
                      631 2nd Avenue South
                      Nashville, Tennessee


or at such other  addresses as shall be  designated in writing as aforesaid by a
party to the other parties thereto. Notices delivered in person or by commercial
delivery  service  shall be effective  on the date of delivery.  Notices sent by
United States mail shall be effective  one day after mailing as provided  above.

      13.  Assignment:  Exhibits.  This  Agreement  may  not be  assigned by any
of the parties hereto.  All exhibits  attached to this Agreement and referred to
herein are hereby incorporated into this Agreement as if set forth herein.

                                   -20- 
<PAGE>

      14.  Amendment.  No amendment or  modification  of this Agreement shall be
valid or binding unless made in writing and signed by the parties hereto.

      15. Waiver. The waiver by either the Company or Broadcast  Subsidiary,  on
the one hand, or  Executive,  on the other hand, of a breach of any provision of
this  Agreement  shall not operate or be construed as a waiver of any subsequent
breach of the same or any other provision.

      16.  Severability:  Obligations.  If any  provision  is  determined  to be
unenforceable  by court of competent  jurisdiction,  it shall be modified by the
minimum amount  necessary to render it valid,  and the other  provisions of this
Agreement   shall  not  be  affected   thereby.   The  Company's  and  Broadcast
Subsidiary's obligations hereunder shall be joint and several.


      17.  Governing  Law;  Costs.  This  Agreement  shall  be  governed  by and
construed in accordance  with the laws of the State of California.  In the event
of a breach  of this  Agreement  by  either  party,  the  prevailing  party,  as
determined by a court of competent  jurisdiction,  shall,  in addition to his or
its other damages and remedies,  be entitled to  reimbursement of his/its costs,
including  reasonable   attorneys'  fees  from  the  non-prevailing  party.


      18. Counterparts. This Agreement may be executed in counterparts, and each
executed counterpart shall be treated as a complete Agreement.

                                      -21-
<PAGE>


      IN WITNESS  WHEREOF,  the parties  hereto have executed this Agreement and
have affixed their seals as of the date first above written.

SOUNDVIEW MEDIA INVESTMENTS, INC.         VENTURA ENTERTAINMENT GROUP LTD.

By:                                       By:
    ____________________________              ____________________________
Title:                                       Floyd W. Kephart, Chairman
       _________________________              and Chief Executive Officer


                                          STEVEN M. FRIEDHEIM

                                          STEVEN M. FRIEDHEIM
                                          __________________________

                                      -22-
<PAGE>



      IN WITNESS  WHEREOF,  the parties  hereto have executed this Agreement and
have affixed their seals as of the date first above written.

SOUNDVIEW MEDIA INVESTMENTS, INC.         VENTURA ENTERTAINMENT GROUP LTD.

By: FLOYD W. KEPHART                      By: FLOYD W. KEPHART 
    ____________________________              ____________________________

Title: CEO                                    Floyd W. Kephart, Chairman
        _________________________              and Chief Executive Officer


                                          STEVEN M. FRIEDHEIM

                                          __________________________



                                     -22-


<PAGE>




                                                                       Exhibit A

                              Equity Appreciation

                         Formula for Increased Value of
                       Stations and Broadcast Subsidiary


      1. The increased  value for purposes of the Equity  Appreciation  shall be
the 'value of the Stations and other assets of the  Broadcast  Subsidiary  as of
the date of determination' (as described in paragraph 2 below):

    (a) less (i) the actual  purchase price paid for any Station or other assets
    inclusive of debt and liabilities assumed; (ii) all interest paid or accrued
    on any debt  relating to the purchase of any Station which has not been paid
    by the  Broadcast  Subsidiary;  (iii) all cash  amounts  contributed  by the
    Company to fund the  operations of the  Broadcast  Subsidiary or any Station
    provided such cash has not been previously  repaid to the Company;  (iv) the
    fair market  value of any common  stock or other  securities  of the Company
    which  were  issued  to  make  an  equity   contribution  to  the  Broadcast
    Subsidiary,  as of the date of such contribution,  including but not limited
    to stock or securities  issued to sellers of stations or assets,  investment
    bankers,  investors or the public (except to the extent already  included in
    the purchase price in clause (a)(i) above); and (v) all capital expenditures
    made by any person or entity  except the  Broadcast  Subsidiary on behalf of
    the Broadcast Subsidiary less accumulated depreciation,

    (b)  plus  (i)  all  net  working  capital  (current  assets  minus  current
    liabilities)  of the  Broadcast  Subsidiary  and  Stations as of the date of
    determination;  (ii) all  distributions  and  payments,  direct or indirect,
    including cash and the fair market value of property, whether by dividend or
    otherwise,  made from the Broadcast Subsidiary and/or the Stations (owned by
    the Company, Broadcast Subsidiary or their divisions, affiliates (other than
    Trivest) or subsidiaries) to the Company or any of its divisions, affiliates
    or other  subsidiaries at any time during the period the Company,  Broadcast
    Subsidiary  or any of their  divisions,  affiliates  (other than Trivest) or
    subsidiaries owned the Stations through the date of determination, except to
    the extent,  if any, that such  distributions and payments are repayments of
    cash  contributions  under clause (a)(iii) above;  and (iii) the actual sale
    price paid for any and all  Stations or other  assets  sold by the  Company,
    Broadcast  Subsidiary  or any of their  divisions,  affiliates  (other  than
    Trivest) or subsidiaries,  whether in cash, stock or otherwise, inclusive of
    debt and liabilities  assumed (if, in connection with any such sale(s),  net
    working  capital is not  transferred to the buyer and is not retained by the
    Broadcast  Subsidiary,  e.g. if it is transferred to the Company,  then such
    net  working  capital  shall  also be  added  to the  foregoing);  provided,
    however, that to the extent all cash flow from the Stations

<PAGE>


    is not used to reduce any debt  related to the  purchase  of  Stations,  the
    foregoing  shall be  calculated as if such cash flow was used to reduce such
    debt

      2. The 'value of the Stations and other assets of the Broadcast Subsidiary
as of the date of determination'  shall be the aggregate  broadcast cash flow of
all the Stations for the twelve-month  period prior to such determination  times
the  multiple.  The multiple  shall be the average of the multiples of broadcast
cash flow  (calculated  in the same manner) to arrive at the purchase  price for
the last ten (10) comparable  transactions (similar market size, audience share,
affiliation) announced either in the six-month period prior to the determination
date or,  if there  are less  than  ten (10)  comparable  transactions  for such
period, then in the twelve-month period prior to the determination date.

      3. Based on the  Company's  records the net amount of the actual  purchase
price paid for  WHOA-TV  and,  as of the date  hereof,  the other  assets of the
Broadcast  Subsidiary and the other amounts and adjustments  under  subparagraph
1(a) above minus the amounts and adjustments under subparagraph 1(b) above, also
as of the date hereof,  is $8,800,000  (to be reduced prior to December 31, 1995
following the exchange with the former limited  partners of Frey  Communications
and the repayment of debt to Marine Midland Bank).  If requested by Executive or
the  Broadcast  Subsidiary  on or  prior  to  April 1 of any  Contract  Year the
Broadcast  Subsidiary  and Executive  shall  promptly  discuss in good faith and
agree,  tentatively,  to the estimated amount of increased value of the Stations
and other  assets of the  Broadcast  Subsidiary  as of  December 31 of the prior
Contract  Year.  Such amount  shall be an estimate  only,  subject to receipt of
additional  information and future events, and such tentative estimate shall not
be paid to Executive.

      4. Upon termination of Executive's  employment by any party for any reason
other  than by the  Broadcast  Subsidiary  for Cause,  the actual  amount of the
Interest shall be determined and paid to Executive in accordance  with the above
formula  and the  procedures  and  provisions  set forth in the  Agreement.  The
provisions set forth in this Exhibit A shall be subject to the provisions of the
Agreement including Exhibit B.

Note: The parties intend that Executive  shall have a 20% interest in the equity
appreciation  of the  Stations  and other  assets of the  Broadcast  Subsidiary.
Promptly  after the date  hereof the  parties  will  discuss the formula and its
application in good faith,  including  whether 'net working capital' referred to
in  subparagraph  1(b)(i)  above  should be  defined to be 'cash  minus  current
liabilities' instead of 'current assets minus current liabilities'.  The parties
may,  subject to mutual  agreement on or before  September  1, 1995,  revise the
above  provisions  (including  subparagraph  1(b)(i)) if  necessary to better or
further reflect their intent.

<PAGE>


                                                                       Exhibit B

                                Excluded Assets

A11 proceeds of sale or income from WHHY am and WHHY fm.

<PAGE>



                                                                       Exhibit C

                       Options to be Issued to Executive

<TABLE>
<CAPTION>


                                                   Number of
                                                  Shares which
                                                 may be Acquired
                                                  upon Exercise
                                                    of Options
                                                     Issued to
                                                  Executive in
               Contract Year                      Contract Year

      <S>                                        <C>
         First Contract Year                         100,000
         (1995)

         Second Contract Year                         33,000
         (1996)

         Third Contract Year                          33,000
         (1997)

         Fourth Contract Year                         34,000
         (1998)

</TABLE>


Notes:    Options for the First Contract Year shall vest monthly on the last day
          of each month, beginning with August, at the rate of 20,000 shares per
          month.

          Options for the Second  Contract  Year shall vest  monthly on the last
          day of each month, beginning with January, at the rate of 2,750 shares
          per month.

          Options for  subsequent  Contract Years shall vest on January 1 of the
          Contract Year.

          Amounts shown are minimums; the Company Board may increase the amounts
          in its discretion.




Terms of options

      1. Executive  shall have the option to purchase from the Company a maximum
of 200,000  shares of Common Stock,  .001 par value per share  ('Shares')  for a
total purchase price equal to the Exercise Price per share,  payable as provided
in subsection (iv) below. Options covering the Shares shall vest pursuant to the
schedule set forth above.  Executive  may exercise  vested  options from time to
time but before July 24, 2005 or the fifth  anniversary  of the  termination  of
Executive's employment, whichever occurs first, by delivering written notices of
Executive's exercise of the

<PAGE>


option to the Company,  to the  attention  of the  Chairman of the  Compensation
Committee,  which notices shall include the number of Shares for which Executive
is then exercising his option.

      2.  Notwithstanding  the  foregoing,   if  (a)  the  Broadcast  Subsidiary
terminates the employment of Executive for Cause or (b) the Executive terminates
his  employment  hereunder  (except for a termination  by Executive  following a
Change of Control or Acceleration  Event),  the options shall immediately become
null and void,  except  with  respect  to that  portion of the  options  granted
hereunder  which have  already been  properly  exercised.  If Executive  dies or
suffers a Disability all unvested options shall vest. If Executive's  employment
hereunder is terminated by the Company or Broadcast Subsidiary other than by the
Broadcast Subsidiary for Cause, or by Executive following a Change or Control or
Acceleration  Event, then all options shall immediately vest and Executive shall
continue to be entitled to exercise the options as provided herein.

      3.  Executive's   written  notice  of  exercise  of  an  option  shall  be
accompanied by a check for the total purchase  price.  If Executive is no longer
employed by the Broadcast Subsidiary or the Company,  Executive's written notice
of exercise of an option  shall be  accompanied  by either a check for the total
purchase  price,  by Executive's  written  instruction to deduct from the Shares
then otherwise purchased the least number of Shares needed to meet or exceed the
total purchase price or by a stock  certificate  representing  Shares already in
Executive's possession. If payment is in whole or in part by Shares, such Shares
shall be valued at the  closing  bid price on the last  business  day before the
written  notice of exercise  is given as reported in the Wall Street  Journal on
NASDAQ or any public stock exchange  wherever  Shares are currently  listed (the
'Per Share Trading Price').

      4.  Executive  may transfer an option  granted  hereunder  to  Executive's
spouse or  children,  or to a trust for the  benefit of  Executive,  Executive's
spouse and/or  Executive's  children;  provided,  however,  that such transferee
shall be able to  exercise  such option  only if and when  Executive  could have
exercised such option and any Shares acquired upon exercise of such  transferred
option shall be subject to the same limitations or restrictions  that would have
applied had  Executive  exercised  such option.  The payment  provisions  of the
foregoing paragraph shall also apply to such transfers.

      Subject  to  the  foregoing,   the  options  granted  hereunder  shall  be
non-transferable  by  Executive,  either  voluntarily  or by  operation  of law,
otherwise  than by will or the laws of descent  and  distribution,  and shall be
exercisable  during  the option  holder's  lifetime  only by the option  holder,
regardless  of any  community  property  interest  therein  of the spouse of the
option holder, or

<PAGE>


such spouse's  successors in interest.  If the spouse of the option holder shall
have acquired a community  property interest in such option,  the option holder,
or the option holder's permitted successors in interest, may exercise the option
on behalf of the  spouse of the option  holder or such  spouse's  successors  in
interest.

      5. The  Company  shall have the right to require  Executive  to pay to the
Company,  in addition to the full purchase price of Shares  acquired by exercise
of any option, an amount  sufficient to satisfy any federal,  state or local tax
withholding  requirements  prior to the delivery of any Shares hereunder,  or to
retain an appropriate  number of Shares,  valued at the Per Share Trading Price,
necessary to satisfy such withholding obligation.

      6. In the event of any  change in the  Shares of the  Company by reason of
any stock dividend,  recapitalization,  reorganization,  merger,  consolidation,
split-up,  combination or exchange of Shares or of any similar change  affecting
Shares,  the number of Shares subject to the options  provided  herein and their
purchase price per share shall be  appropriately  adjusted  consistent with such
change  in such  manner  as the  Company  Board may deem  equitable  to  prevent
dilution  or  enlargement  of  the  option  rights  granted  to  Executive.  Any
adjustment so made shall be final and binding upon Executive.

      7.  Executive  hereby  represents  and warrants that if and when Executive
purchases  all  or  any  portion  of  the  Shares,  such  purchase  will  be for
Executive's  own  account and solely for  investment  and not with a view toward
resale or other distribution. Executive acknowledges and agrees that some or all
of the Shares have not been and will not be registered  under the Securities Act
of 1933, as amended (the 'Act'),  or under the securities laws of any state, and
may not be sold, assigned,  transferred or otherwise disposed of (except, to the
extent permitted by applicable  securities laws, to any trust in which Executive
is the grantor and sole  beneficiary  during his  lifetime  and/or to any direct
family  members  and/or to  Executive's  spouse)  unless  the  Shares  have been
registered  and qualified  under the Act and any applicable  state's  securities
law,  or  unless  an  exemption  from  such  registration  or  qualification  is
available.

      Executive  further  acknowledges  that  some  or  all of  the  Shares  may
constitute 'restricted securities' within the meaning of Rule 144 promulgated by
the Securities and Exchange Commission and the Shares may not be sold, assigned,
transferred or otherwise disposed of except and unless all applicable conditions
set forth in Rule 144 are  satisfied  or unless an exemption  from  registration
under the Act is otherwise available.

<PAGE>



      The  certificates  representing  some or all of the Shares may contain the
following legend:

            'The shares  evidenced by this  certificate have not been registered
            under the Securities  Act of 1933, as amended (the 'Act'),  or under
            the laws of any state and may not be sold, assigned,  transferred or
            otherwise  disposed of unless such  shares have been  registered  or
            qualified under the Act and any applicable  state's  securities law,
            or unless an exemption from such  registration or  qualification  is
            available.'


      After  endorsement,  the  certificates  representing  the Shares  shall be
delivered to Executive,  who shall,  subject to the terms of this Agreement,  be
entitled  to  exercise  all rights of  ownership  of such  Shares.  Certificates
representing  Shares not bearing a legend  shall be  delivered  to  Executive in
exchange for the certificates bearing legends as and when, from time to time the
Company  receives  an opinion of its or  Executive's  counsel to the effect that
such legends may be removed,  which  opinion the Company  agrees to seek in good
faith if so requested by Executive.

      8. The Exercise  Price per Share for each option granted  hereunder  shall
equal the greater of $2.50 per Share and the fair  market  value on the date the
options vest.

      9. If  Executive's  employment  is  terminated  either by the  Company  or
Broadcast Subsidiary other than for Cause, or by Executive following a Change of
Control or Acceleration Event,  Executive will have the right exercisable at any
time and upon  10-day's  notice  to the  Company,  to  require  the  Company  to
repurchase all  outstanding  vested and unvested  options by paying to Executive
the Spread Amount. For purposes of this Agreement,  the Spread Amount shall mean
the  difference  between the Exercise  Price per Share and the Per Share Trading
Price on the date  notice  is given by  Executive  multiplied  by the  number of
outstanding options.

<PAGE>



                              Steven M. Friedheim
                     President and Chief Executive Officer
                         Friedheim Communications, Inc.
                           2918 Professional Parkway
                             Augusta, Georgia 30907

                                                                   July 24, 1995

Mr. Floyd Kephart
Chairman and Chief Executive Officer
Ventura Entertainment Group Ltd.
11466 San Vicente Boulevard
Los Angeles, California 90049

         Re: My Representation and Company's Agreement Regarding
             Non-Compete and Non-Solicitation Covenants

Dear Floyd:

      As we discussed I am subject to certain  non-compete and  non-solicitation
covenants contained in my prior agreement.  Naturally we have to be sure that we
do not to  violate  them.  Accordingly  I have had  Jerry  describe  them on the
attached and would appreciate your returning a signed copy to me.

      Also,  as you know I have an  agreement  with  Oppenheimer  & Co.  for the
arrangement of financing.

                                                   Very truly yours,

                                                   STEVEN M. FRIEDHEIM

                                                   Steven M. Friedheim
<PAGE>



                    Executive's Representation and Warranty
                 and Company's Agreement Regarding Restrictions


      Steven M.  Friedheim  ('Executive')  represents  and  warrants  to Ventura
Entertainment  Group Ltd. and Soundvlew Media  Investments,  Inc.  (collectively
'Company') that he is not a party to any agreement,  contract or  understanding,
whether of employment or otherwise,  which would in any way restrict or prohibit
him from entering  into or  undertaking  his  obligations  under the  Employment
Agreement  dated the date hereof  between  Executive and the Company except that
pursuant to an Agreement dated February 23, 1995 among Executive, Augusta Family
Broadcasting,  Inc. ('AFBI'),  Columbus Family  Broadcasting,  Inc. ('CFBI') and
John D. Pezold,  (collectively the 'Pezold  Group'), Executive may not engage in
the  operation  of a  television  station  within  forty-five  (45) miles of the
Richmond  County,  Georgia  Courthouse  or the  Government  Center of  Columbus,
Georgia and neither  Executive nor any entity employing him (e.g., the Company),
may  solicit,  attempt to solicit,  divert or hire away any  employee of AFBI or
CFBI to work for Executive or any entity (the Company)  employing  him. A breach
of the foregoing could, among other things,  cause Executive to forfeit a second
payment of $856,000 due him. These restrictions apply until March 15, 1997.

      Executive makes the foregoing  representation  and warranty  regarding the
scope of applicable  restrictions  on the one hand,  and the Company agrees with
Executive not to acquire a station within the aforesaid areas, solicit,  attempt
to  solicit,  divert  or hire any AFBI or CFBI  employee  or  otherwise  cause a
claimed or actual  violation of the  foregoing  restrictions  on the other hand.
Executive  has  provided  the Company  with a list of the  employees of AFBI and
CFBI.

      Executive  agrees to indemnify,  defend and hold harmless the Company from
any claim,  alleged claim,  loss,  liability,  damage or expense  resulting from
Executive's breach of the foregoing  representation and warranty,  including any
claim by a third party based on a restriction or obligation not described above,
and the Company agrees to indemnify, defend and hold harmless Executive from any
claim,  alleged claim,  loss,  liability,  damage or expense  resulting from the
Company's breach of its agreement set forth above, including any claim or setoff
by the Pezold Group based on the Company's  acquisition  of a station within the
aforesaid  areas  or  the  Company's  solicitation  or  hiring  of a  restricted
employee.  In the event of any  breach  of this  agreement  by either  party the
prevailing party, as determined by a court of competent  jurisdiction,  shall be
entitled to  reimbursement  of his/its costs,  including  reasonable  attorneys'
fees, from the non-prevailing party.

Date: July 24, 1995

VENTURA ENTERTAINMENT GROUP LTD.          SOUNDVIEW MEDIA INVESTMENTS, INC.

By: ____________________________          By: _____________________________ 
   Floyd W. Kephart, Chairman             Title: __________________________
    and Chief Executive Officer


                                          STEVEN M. FRIEDHEIM


                                          STEVEN M. FRIEDHEIM
                                          ________________________________


<PAGE>


                    Executive's Representation and Warranty
                 and Company's Agreement Regarding Restrictions


      Steven M.  Friedheim  ('Executive')  represents  and  warrants  to Ventura
Entertainment  Group Ltd. and Soundvlew Media  Investments,  Inc.  (collectively
'Company') that he is not a party to any agreement,  contract or  understanding,
whether of employment or otherwise,  which would in any way restrict or prohibit
him from entering  into or  undertaking  his  obligations  under the  Employment
Agreement  dated the date hereof  between  Executive and the Company except that
pursuant to an Agreement dated February 23, 1995 among Executive, Augusta Family
Broadcasting,  Inc. ('AFBI'),  Columbus Family  Broadcasting,  Inc. ('CFBI') and
John D. Pezold,  (collectively the 'Pezold  Group'), Executive may not engage in
the  operation  of a  television  station  within  forty-five  (45) miles of the
Richmond  County,  Georgia  Courthouse  or the  Government  Center of  Columbus,
Georgia and neither  Executive nor any entity employing him (e.g., the Company),
may  solicit,  attempt to solicit,  divert or hire away any  employee of AFBI or
CFBI to work for Executive or any entity (the Company)  employing  him. A breach
of the foregoing could, among other things,  cause Executive to forfeit a second
payment of $856,000 due him. These restrictions apply until March 15, 1997.

      Executive makes the foregoing  representation  and warranty  regarding the
scope of applicable  restrictions  on the one hand,  and the Company agrees with
Executive not to acquire a station within the aforesaid areas, solicit,  attempt
to  solicit,  divert  or hire any AFBI or CFBI  employee  or  otherwise  cause a
claimed or actual  violation of the  foregoing  restrictions  on the other hand.
Executive  has  provided  the Company  with a list of the  employees of AFBI and
CFBI.

      Executive  agrees to indemnify,  defend and hold harmless the Company from
any claim,  alleged claim,  loss,  liability,  damage or expense  resulting from
Executive's breach of the foregoing  representation and warranty,  including any
claim by a third party based on a restriction or obligation not described above,
and the Company agrees to indemnify, defend and hold harmless Executive from any
claim,  alleged claim,  loss,  liability,  damage or expense  resulting from the
Company's breach of its agreement set forth above, including any claim or setoff
by the Pezold Group based on the Company's  acquisition  of a station within the
aforesaid  areas  or  the  Company's  solicitation  or  hiring  of a  restricted
employee.  In the event of any  breach  of this  agreement  by either  party the
prevailing party, as determined by a court of competent  jurisdiction,  shall be
entitled to  reimbursement  of his/its costs,  including  reasonable  attorneys'
fees, from the non-prevailing party.

Date: July 24, 1995

VENTURA ENTERTAINMENT GROUP LTD.          SOUNDVIEW MEDIA INVESTMENTS, INC.

By: FLOYD W. KEPHART                      By: TED W. KAPLAN              
   Floyd W. Kephart, Chairman             Title: CHAIRMAN                
    and Chief Executive Officer


                                          STEVEN M. FRIEDHEIM


                                          ________________________________


<PAGE>




                                     [LOGO]

                                    VENTURA
                            ------------------------
                            ENTERTAINMENT GROUP LTD.
                            ------------------------


July 24, 1995


Mr. Steven M. Friedheim
c/o Friedheim Communications, Inc.
2918 Professional Parkway
Augusta, Georgia 30907

Dear Steve:

As we discussed,  if after the September  1995 meeting of the board of directors
(the 'Board') of Ventura  Entertainment Group Ltd. (the 'Company') you desire to
become a member of the Board,  please let me know,  and,  anything  contained in
your  Employment  Agreement  to the contrary  notwithstanding,  the Company will
promptly  cause you to be elected as a full  voting  member of the Board.  Other
than normal travel expense reimbursement,  indemnification and any D&O insurance
we maintain  for our Board  members,  such  service  will be without  additional
compensation.

Warmest personal regards,

FLOYD W. KEPHART

Floyd W. Kephart

FWK:sg


11466 San Vicente Boulevard, Los Angeles, California 90049 Phone: (310) 820-0607
                              Fax: (310) 820-0692
________________________________________________________________________________
       Charlotte - Detroit - Los Angeles - Naples - New York - San Diego

<PAGE>




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