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TYPE: 425
SEQUENCE: 1
DESCRIPTION: COMPANY PRESS RELEASE
Filed by: CFW Communications Company
Pursuant to Rule 425 under the Securities Act of 1933
Subject Company: CFW Communications Company
Commission File No. 0-16751
CFW CONSOLIDATES BRANDS
New Name, Logo Unveiled
Waynesboro, Va - July 31, 2000 - James S. Quarforth, chairman and chief
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executive officer for CFW Communications, today announced the unveiling of
NTELOS(TM), a consolidation of the company's branding efforts as a premier
integrated communications provider. The new name is effective immediately in
all of its consumer markets from Charleston, West Virginia, to Hampton Roads,
Virginia.
"Consolidating all of our brands into one unified presence will help us
communicate more effectively with our customers," according to Quarforth. "Our
new logo suggests a forward motion which is in keeping with our growth strategy.
It best represents the innovation that we bring to the marketplace."
CFW's significant growth includes a pending merger with R&B Communications
of Daleville, Va. and its purchase of PrimeCo's Richmond and Hampton Roads,
Virginia, PCS licenses, assets and operations. The logical next step, says
Quarforth, was to brand all of CFW's entities as one.
CFW was founded in 1897 as the Clifton Forge-Waynesboro Mutual Telephone
Company. Today, CFW is a thriving provider of integrated communications
including digital PCS (personal communications service), dial-up Internet
access, high-speed DSL (digital subscriber line) connections, wireless data and
local and long distance telephone service for business and residential
customers.
"As we continue to expand our telecommunications product offerings and
services throughout markets in and outside of Virginia, NTELOS stands ready to
provide the same exceptional customer service that the company was founded upon
more than 100 years ago," Quarforth says.
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Customers will not see changes overnight Quarforth stresses. In the weeks
to come, retail store signage will change to NTELOS along with packaging and
sales brochures. In addition to the logo change comes a new advertising
campaign, Website updates and billing statements. "The telecommunications
industry is dynamic. It's an exciting time for all of us," he says. "With the
unveiling of NTELOS, we are better able to offer a consistent brand for the
messages we send to our customers, our employees, our shareholders and our
business partners."
CFW Communications (NASDAQ: CFWC) is an integrated communications provider
offering a broad range of products and services to customers in Virginia, West
Virginia, Kentucky and Tennessee. Detailed information about CFW Communications
and NTELOS is available at www.cfw.com and www.ntelos.com. CFW Communications
will continue to identify the investor relations arm of the company.
Forward-looking statements made by CFW Communications are based on a number
of assumptions, estimates and projections. These statements are not guarantees
of future performance and involve risks and uncertainties and any significant
deviations from these assumptions could cause actual results to differ
materially from those in forward-looking statements. CFW Communications
undertakes no obligation to revise or update such statements to reflect current
events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
WE URGE INVESTORS AND SECURITY HOLDERS TO READ CFW'S REGISTRATION STATEMENT
ON FORM S-4 AND THE JOINT PROXY STATEMENT/PROSPECTUS AND ANY OTHER RELEVANT
DOCUMENTS RELATING TO THE R&B COMMUNICATIONS MERGER TRANSACTION DESCRIBED ABOVE,
WHEN THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
WHEN THESE AND OTHER DOCUMENTS RELATING TO THE TRANSACTION ARE FILED WITH THE
COMMISSION, INVESTORS AND SECURITY HOLDERS MAY OBTAIN A FREE COPY AT THE
COMMISSION'S WEB SITE AT WWW.SEC.GOV. THE DOCUMENTS FILED WITH THE COMMISSION BY
CFW MAY ALSO BE OBTAINED FOR FREE FROM CFW BY DIRECTING A REQUEST TO CFW
COMMUNICATIONS COMPANY, P. O. BOX 1990, WAYNESBORO, VIRGINIA 22980, ATTN:
INVESTOR RELATIONS, TELEPHONE: (540) 946-3500. CERTAIN OF THESE DOCUMENTS MAY
ALSO BE AVAILABLE ON CFW'S WEBSITE AT WWW.CFW.COM WHEN THEY BECOME AVAILABLE,
READ THE DEFINITIVE REGISTRATION STATEMENT AND JOINT PROXY STATEMENT/PROSPECTUS
CAREFULLY BEFORE MAKING A DECISION CONCERNING THE MERGER.
