BROOKSTONE INC
DEF 14A, 1999-05-14
RETAIL STORES, NEC
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<PAGE>
 
                           SCHEDULE 14A INFORMATION
 
     PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE
                        ACT OF 1934 (AMENDMENT NO.    )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [_]
 
Check the appropriate box:
[_] Preliminary Proxy Statement           [_] Confidential, for Use of the
                                              Commission Only
                                              (as permitted by Rule 14a-
                                              6(e)(2))
 
[X] Definitive Proxy Statement
 
[_] Definitive Additional Materials
 
[_] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
 
                               BROOKSTONE, INC.
             (Name of Registrant as Specified In Its Certificate)
 
 
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X] No fee required.
 
[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
  (1) Title of each class of securities to which transaction applies:
 
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  (2) Aggregate number of securities to which transaction applies:
 
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  (3) Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
      filing fee is calculated and state how it was determined
 
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  (4) Proposed maximum aggregate value of transaction:
 
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  (5) Total fee paid:
 
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[_] Fee paid previously with preliminary materials.
 
[_] Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number or the Form or Schedule and the date of its filing.
 
  (1) Amount Previously Paid:
 
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<PAGE>
 
                               BROOKSTONE, INC.
                              17 Riverside Street
                          Nashua, New Hampshire 03062
 
                                                                   May 14, 1999
 
Dear Stockholder:
 
  We cordially invite you to attend our 1999 Annual Meeting of Stockholders,
which will be held at 9:30 a.m. (local time) on June 15, 1999 at The
BankBoston Conference Center, 35th Floor, Federal Street, Boston,
Massachusetts.
 
  Details of business to be conducted at the Annual Meeting of Stockholders
are given in the attached Notice of Annual Meeting and proxy statement. Please
read the proxy statement and complete, sign and return your proxy promptly in
the enclosed envelope.
 
  Each year, the Company's Annual Meeting agenda includes the annual election
of directors. For each of the past eight years, Brookstone shareholders have
elected Merwin F. "Hank" Kaminstein to serve as a Board member. It is with
great sadness that I must report Hank's passing. Hank provided Brookstone with
invaluable leadership since coming to the Company in 1990, and will be greatly
missed by everyone at the Company. The Board of Directors is currently in the
process of identifying appropriately qualified candidates to fill the vacant
Board position.
 
  We hope you will join us on June 15th for our annual meeting, but we know
that not every stockholder will be able to do so. Whether or not you plan to
attend, please return your signed proxy as soon as possible.
 
                                          Sincerely,
 
                                          /s/ Michael F. Anthony

                                          MICHAEL F. ANTHONY
                                          President and Chief
                                          Executive Officer
<PAGE>
 
                               BROOKSTONE, INC.
 
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                 June 15, 1999
 
  Notice is hereby given that the Annual Meeting of Stockholders of
Brookstone, Inc., a Delaware corporation, will be held at The BankBoston
Conference Center, 35th Floor, 100 Federal Street, Boston, Massachusetts on
June 15, 1999 at 9:30 a.m. (local time) for the following purposes:
 
  1. To elect five directors to serve until the 2000 Annual Meeting of
     Stockholders or until their respective successors shall be elected or
     qualified;
 
  2. To ratify the appointment of Pricewaterhouse Coopers LLP as the
     independent accountants to examine the financial statements of the
     Company and its subsidiaries for the fiscal year ending January 29,
     2000;
 
  3. To approve and adopt the 1999 Equity Incentive Plan; and
 
  4. To transact such other business as may properly come before the meeting
     and any and all adjourned sessions thereof.
 
  Only stockholders of record at the close of business on May 1, 1999 are
entitled to notice of and to vote at the Annual Meeting and any and all
adjourned sessions thereof. A list of stockholders entitled to vote at the
meeting will be open to examination by stockholders at the meeting and during
normal business hours from June 9, 1999 to the date of the meeting at the
offices of Ropes & Gray, (attn: David B. Walek, Esq.) One International Place,
Boston, Massachusetts 02110.
 
                                          By Order of the Board of Directors
 
                                          /s/ Philip W. Roizin

                                          PHILIP W. ROIZIN
                                          Executive Vice President, Finance
                                          and Administration, Treasurer and
                                           Secretary
 
Nashua, New Hampshire
May 14, 1999
 
        IT IS IMPORTANT THAT YOUR STOCK BE REPRESENTED AT THE MEETING.
       PLEASE SIGN AND RETURN THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE
           WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON.
<PAGE>
 
                               BROOKSTONE, INC.
 
                               ----------------
 
                        Annual Meeting of Stockholders
 
                                 June 15, 1999
 
                               ----------------
 
                                PROXY STATEMENT
 
  The enclosed form of proxy is solicited on behalf of the Board of Directors
of Brookstone, Inc., a Delaware corporation (the "Company"), for use at the
1999 Annual Meeting of Stockholders (the "Annual Meeting") to be held at the
BankBoston Conference Center, 35th Floor, 100 Federal Street, Boston,
Massachusetts, on June 15, 1999 at 9:30 a.m. (local time) and at any and all
adjourned sessions thereof. A proxy may be revoked by a stockholder, at any
time before it is voted, (i) by returning to the Company another properly
signed proxy bearing a later date, (ii) by otherwise delivering a written
revocation to the Secretary of the Company, or (iii) by attending the Annual
Meeting or any adjourned session thereof and voting the shares covered by the
proxy in person. Shares represented by the enclosed form of proxy properly
executed and returned, and not revoked, will be voted at the Annual Meeting.
 
  The expense of soliciting proxies will be borne by the Company. In addition
to the solicitation of proxies by use of the mails, the Company may solicit
proxies by officers, directors and regular employees of the Company in person
or by telephone or telegraph. Any officers and regular employees of the
Company who engage in any such solicitation will receive no compensation in
addition to their regular salaries. The Company will also reimburse brokers
and other persons for their reasonable charges and expenses in forwarding
soliciting materials to their principals.
 
  In the absence of contrary instructions, the persons named as proxies will
vote for (i) the election of the nominees for director named below, (ii) the
ratification of the appointment of Pricewaterhouse Coopers LLP as the
independent accountants to examine the financial statements of the Company and
its subsidiaries for the fiscal year ending January 29, 2000 and (iii) the
approval and adoption of the 1999 Equity Incentive Plan (as described herein).
The holders of record of shares of the common stock, $.001 par value, of the
Company (the "Common Stock") at the close of business on May 1, 1999 are
entitled to receive notice of and to vote at the Annual Meeting. Each such
share of Common Stock is entitled to one vote on each matter to come before
the Annual Meeting. As of April 20, 1999, the Company had issued and
outstanding 8,133,669 shares of Common Stock held by 205 holders of record.
 
  Consistent with state law and the Company's by-laws, a majority of the
shares entitled to vote on a particular matter, present in person or
represented by proxy, constitutes a quorum as to such matter. Votes cast by
proxy or in person at the Annual Meeting will be counted by persons appointed
by the Company to act as tellers for the meeting. The five nominees who
receive the greatest number of votes properly cast for the election of
directors will be elected. An affirmative vote of a majority of votes properly
cast is required to ratify the appointment of Pricewaterhouse Coopers LLP as
the Company's independent accountants for the fiscal year ending January 29,
2000 and to approve and adopt the 1999 Equity Incentive Plan discussed below.
The tellers will count the total number of votes cast "FOR" such ratification
for purposes of determining whether sufficient affirmative votes have been
cast. The tellers will count shares represented by proxies that withhold
authority to vote for a nominee for election as a director or that reflect
abstentions and "broker non-votes" (i.e., shares represented at the meeting
held by brokers or nominees as to which (i) instructions have not been
received from the beneficial owners or persons entitled to vote and (ii) the
broker or nominee does not have the discretionary voting power on a particular
matter) only as shares that are present and entitled to vote on the matter for
purposes of determining the presence of a quorum. Neither abstentions nor
broker non-votes will be counted as votes properly cast with regard to the
matter. Accordingly, such abstentions and broker non-votes will have no effect
on the outcome of voting on the election of directors, the ratification of the
appointment of independent accountants or the proposal to approve and adopt
the 1999 Equity Incentive Plan (as described herein).
 
  It is expected that this Proxy Statement and the enclosed form of proxy will
be mailed to stockholders commencing on or about May 14, 1999.
 
  The Annual Report of the Company, including consolidated financial
statements for the fiscal year ended January 30, 1999 ("Fiscal 1998"), is
being mailed to the Company's stockholders with this Proxy Statement.
<PAGE>
 
                             ELECTION OF DIRECTORS
 
  Unless otherwise instructed, the enclosed proxy will be voted to elect the
persons named below as directors for a term of one year expiring at the 2000
Annual Meeting of Stockholders and until their respective successors are duly
elected and qualified. It is expected that each nominee will be able to serve,
but the proxies reserve discretion to vote or refrain from voting for a
substitute nominee if a nominee is unable to serve. Each of the following
nominees currently serves as a director of the Company. The nominees are as
follows:
 
Nominees as Directors
 
Michael F. Anthony, 44
Chairman of the Board, President and Chief Executive Officer
 
  Mr. Anthony was appointed Chairman of the Board in March 1999 and has been
President and Chief Executive Officer of the Company since September 1995.
From October 1994 until he assumed the function of Chief Executive Officer,
Mr. Anthony served as President and Chief Operating Officer of the Company.
From 1989 to October 1994 he held various senior executive positions with
Lechter's, Inc., a nationwide chain of specialty housewares stores, including
President in 1994, Executive Vice President from 1993 to 1994 and Vice
President/General Merchandise Manager from 1989 to 1993. From 1978 to 1989 he
was with Gold Circle, which at the time was a division of Federated Department
stores, where he held various merchandising positions, including Divisional
Vice President/Divisional Merchandise Manager from February 1986 to 1989.
 
Mone Anathan, III, 60
Director
 
  Mr. Anathan has been a director of the Company since December 1989. From
July 1988 through June 1997, he served as President, Treasurer and a director
of Filene's Basement Corp., an off-price specialty apparel chain. Since June
1997, he has served Filene's Basement Corp. in the capacity of Vice Chairman
of the Board of Directors and Chairman of the Executive Committee. He served
as President of the Filene's Basement division of Federated Department Stores,
Inc. from February 1984 until Filene's Basement was purchased from Federated
Department Stores, Inc. in a management-led buyout in July 1988. Mr. Anathan
is a director of Beth Israel Hospital and Harvard Pilgrim Health Care, a
health maintenance organization.
 
Michael L. Glazer, 51
Director
 
  Mr. Glazer served as President of Consolidated Stores Corporation, a leading
value retailer specializing in close-out merchandise operating nationwide,
from May 1995 until May 1996 when Consolidated acquired K.B Toys, the nation's
largest mall-based toy retailer. Mr. Glazer has served as President and Chief
Executive Officer of K.B Toys since May 1996. In addition to these positions,
Mr. Glazer has also served as a member of Consolidated's board of directors
since June 1991. From September 1990 to January 1995, he served as President
of The Bombay Company, Inc., a specialty retailer operating stores throughout
the United States and Canada. Mr. Glazer is a director of Berkshire Life
Insurance Company.
 
Adam Kirsch, 37
Director
 
  Adam Kirsch has been a director of the Company since August 1991. Mr. Kirsch
has been a managing director of Bain Capital, Inc. a private venture capital
firm, since April 1993, and a general partner of Bain Venture Capital, a
California Limited Partnership ("BVC") since 1990. BVC serves as the general
partner of certain investment partnerships which own Common Stock of the
Company. See "Security Ownership of Certain Beneficial Owners and Management"
below. From April 1987 until June 1990, he was a principal with BVC. He also
serves as a director of each of Wesley Jessen Vision Care, Inc., a
manufacturer of contact lenses, Therma-Wave, Inc. a manufacturer of semi-
conductor capital equipment and Diagnostics Holdings, Inc., a manufacturer and
marketer of in vitro diagnostic products and services to clinical
laboratories.
 
                                       2
<PAGE>
 
Robert F. White, 42
Director
 
  Robert F. White has been a director of the Company since August 1991. Mr.
White has been a managing director of Bain Capital, Inc., a private venture
capital firm, since April 1993, and a general partner of BVC since 1987. BVC
serves as the general partner of certain investment partnerships which own
Common Stock of the Company. See "Security Ownership of Certain Beneficial
Owners and Management" below. Mr. White currently serves on the board of
directors of Stream International Inc., a software manufacturer, marketer and
technical support and service firm, and previously served as a director of a
number of private companies, including Domain, Inc., a home furnishings
specialty retailer.
 
Board Recommendation
 
  The Board of Directors recommends a vote "FOR" each of the director nominees
listed above. Proxies solicited by the Board of Directors will be so voted
unless the stockholders specify otherwise.
 
                                       3
<PAGE>
 
                         SECURITY OWNERSHIP OF CERTAIN
                       BENEFICIAL OWNERS AND MANAGEMENT
 
  The following table sets forth certain information with respect to the
beneficial ownership of shares of Common Stock as of April 20, 1999 (unless
otherwise indicated) (i) individually by the chief executive officer and each
of the other officers of the Company listed in the Summary Compensation Table
contained in this Proxy Statement (the "Named Executive Officers") and by each
director of the Company, (ii) by all executive officers and directors of the
Company as a group and (iii) by each person known to the Company to be the
beneficial owner of more than five percent of the Company's outstanding Common
Stock. Except as noted below, each of the persons listed has sole investment
and voting power with respect to the shares indicated.
 
<TABLE>
<CAPTION>
                                       Common Stock Beneficially Owned (1)
                                   -------------------------------------------
                                     Number of              Percentage of
                                      Shares              Outstanding Shares
                                   -------------------- ----------------------
<S>                                <C>                  <C>
Bain Funds (2)...................             1,333,450                   16.4%
 c/o Bain Capital, Inc.
 Two Copley Place
 Boston, MA 02116
EGS Associates, L.P. (3).........               780,293                    9.6%
 Bev Partners, L.P.
 Jonas Partners, L.P.
 350 Park Avenue
 New York, NY 10022
FMR Corp. (4)....................               744,600                    9.2%
 82 Devonshire Street
 Boston, MA 02109
P.A.W. Capital Corp. (5).........               560,000                    6.9%
 10 Glenville Street
 Greenwich, CT 06831
Dimensional Fund Advisors Inc.
 (6).............................               466,800                    5.7%
 1299 Ocean Avenue, 11th Floor
 Santa Monica, CA 90401
Michael F. Anthony+* (7).........               288,900                    3.4%
Mone Anathan, III*(8)............                21,891                     **
Adam Kirsch*(9)..................             1,342,949                   16.5%
Michael L. Glazer* (10)..........                12,499                     **
Robert F. White*(9)..............             1,343,635                   16.5%
Philip Roizin+(11)...............                12,500                     **
Alexander M. Winiecki+(11).......                51,992                     **
Scott R. Ornstein+...............                     0                     **
Steven C. Strickland+(11)........                 8,750                     **
All directors and executive
 officers as a group (10 persons)
 (12)............................             1,776,766                   20.8%
</TABLE>
- --------
  +  Named Executive Officer.
  *  Director of the Company.
 **  Less than 1% of the outstanding Common Stock.
 (1) Includes shares issuable pursuant to options held by the respective
     person or group which are presently exercisable or may be exercised
     within 60 days after the date of this Proxy Statement ("presently
     exercisable stock options") as set forth below.
 (2) Includes 984,979 shares held by Tyler Capital Fund, L.P. ("Tyler
     Capital"), 201,814 shares held by Tyler Massachusetts, L.P. ("Tyler
     Massachusetts"), 59,052 shares held by Tyler International, L.P.-II
     ("Tyler International"), 83,262 shares held by BCIP Associates and 4,343
     shares held by BCIP Trust Associates, L.P. ("BCIP Trust Associates";
     collectively with Tyler Capital, Tyler Massachusetts, Tyler International
     and BCIP Associates, the "Bain Funds").
 
                                       4
<PAGE>
 
 (3) Reflects ownership based upon a Schedule 13G dated February 15, 1999.
     Includes: (1) 181,650 shares held by EGS Associates, L.P. ("EGS
     Associates"), (2) 770,693 shares purchased for discretionary accounts
     managed by EGS Partners, L.L.C. ("EGS Partners"), (3) 66,150 shares held
     by Bev Partners, L.P. ("Bev Partners") and (4) 49,613 shares held by
     Jonas Partners, L.P. ("Jonas Partners"). EGS Associates, Bev Partners and
     Jonas Partners are each private investment partnerships. EGS Partners is
     a registered investment adviser engaging in the purchase and sale of
     securities for investment on behalf of discretionary accounts.
 (4) Reflects ownership at December 31, 1998 based upon an amended Schedule
     13D dated February 1, 1999 and filed with the Securities and Exchange
     Commission.
 (5) Reflects ownership based upon an amended Schedule 13D dated February 8,
     1999 and filed with the Securities and Exchange Commission. Shares are
     held by funds or managed accounts over which P.A.W. Capital Corp. or its
     majority shareholder and President, Peter A. Wright, has investment
     discretion.
 (6) Reflects ownership based upon an amended Schedule 13G dated February 12,
     1999 and filed with the Securities and Exchange Commission. Dimensional
     Fund Advisors Inc. ("Dimensional"), a registered investment advisor, is
     deemed to have beneficial ownership of such shares, all of which are held
     in portfolios of DFA Investment Dimensions Group Inc., a registered open-
     end investment company, or in a series of the DFA Investment Trust
     Company, a Delaware business trust, or the DFA Group Trust and DFA
     Participation Group Trust, investment vehicles for qualified employee
     benefit plans for which Dimensional serves as investment manager.
     Dimensional disclaims beneficial ownership of all such shares.
 (7) Includes 287,500 shares issuable upon exercise of presently exercisable
     stock options.
 (8) Includes 12,891 shares issuable upon exercise of presently exercisable
     stock options.
 (9) Represents 1,333,450 shares held by the Bain Funds, 9,499 shares subject
     to presently exercisable stock options held by each of Mr. White and Mr.
     Kirsch directly and, in the case of Mr. White, 686 shares held by him
     directly. See footnote (2). Bain Venture Capital, a California Limited
     Partnership ("BVC") is the general partner of Tyler Capital, Tyler
     Massachusetts, and Tyler International. Each of Messrs. Kirsch and White
     is a director of the Company and is a general partner of each of BVC,
     BCIP Associates and BCIP Trust Associates, and, as such, may be deemed to
     own beneficially shares owned by the Bain Funds, although each of Messrs.
     White and Kirsch disclaim beneficial ownership of any shares owned
     directly by the Bain Funds (other than 9,642 shares in the case of Mr.
     White and 7,416 shares in the case of Mr. Kirsch). Messrs. Kirsch and
     White have the same address as the Bain Funds.
(10) Includes 9,499 shares subject to presently exercisable stock options.
(11) Consists solely of shares issuable upon exercise of presently exercisable
     stock options.
(12) Includes 416,339 shares issuable upon exercise of presently exercisable
     stock options. See also notes (7) through (12) to this table.
 
                                       5
<PAGE>
 
                       BOARD OF DIRECTORS AND COMMITTEES
 
  During Fiscal 1998, the Board of Directors of the Company held six meetings.
Each director attended at least 75 percent of the meetings of the Board and
the Committees of which he is a member except for Mr. Kirsch who attended 67
percent of the Board Meetings and Mr. Anathan who attended 50 percent of the
Board Meetings. The Company pays to all directors who are not employees of the
Company a quarterly fee of $2,500. Directors are reimbursed for their
reasonable expenses in attending Board and Committee meetings.
 
  The Board of Directors has a standing Audit Committee and a standing
Compensation Committee. The Board does not have a Nominating Committee.
 
  The Audit Committee, which held one meeting during Fiscal 1998, reviews with
management and the independent public accountants the Company's annual
financial statements, the scope of the audit, any comments made by the
independent public accountants and such other matters as the Committee deems
appropriate. In addition, the Committee reviews the performance and retention
of the Company's independent accountants and reviews with management such
matters relating to compliance with corporate policies as the Committee deems
appropriate. Messrs. Anathan and White, neither of whom is an executive
officer or employee of the Company, served on the Audit Committee in Fiscal
1998.
 
  The Compensation Committee, which held three meetings during Fiscal 1998,
administers the Company's stock option plans and cash bonus plan, reviews the
administration and performance of the Company's retirement plans and
recommends to the Board of Directors the compensation and other employment
terms of the Company's executive officers. Messrs. Anathan, Glazer and White,
none of whom is an executive officer or employee of the Company, served on the
Compensation Committee in Fiscal 1998.
 
                                       6
<PAGE>
 
                      COMPENSATION OF EXECUTIVE OFFICERS
 
  The following table sets forth information with respect to compensation paid
to or accrued on behalf of the Named Executive Officers for all services
rendered to the Company for Fiscal 1998, Fiscal 1997 and Fiscal 1996.
 
                          Summary Compensation Table
 
<TABLE>
<CAPTION>
                                                                                  Long Term
                                                 Annual Compensation          Compensation (3)
                                         ----------------------------------- ------------------
                                                              Other Annual     Common Shares       All Other
Name and Principal Position     Year      Salary  Bonus (1) Compensation (2) Underlying Options Compensation (4)
- ---------------------------  ----------- -------- --------- ---------------- ------------------ ----------------
<S>                          <C>         <C>      <C>       <C>              <C>                <C>
Michael F. Anthony.......    Fiscal 1998 $435,000 $518,421           --               --             $6,183
 Chairman, President and     Fiscal 1997 $400,000 $243,735           --           125,000            $3,115
 Chief Executive Officer     Fiscal 1996 $325,000 $ 42,269      $192,390(5)           --             $2,793
 
Philip W. Roizin(6)......    Fiscal 1998 $250,000 $129,669           --               --             $5,533
 Executive Vice              Fiscal 1997 $210,000 $ 64,635           --            30,000            $  480
 President, Finance and      Fiscal 1996 $ 31,231 $ 10,000      $ 47,219(7)        50,000               --
  Administration
 
Alexander M. Winiecki....    Fiscal 1998 $210,000 $ 80,216           --               --             $6,835
 Senior Vice President,      Fiscal 1997 $200,000 $ 51,770           --            25,000            $3,632
 Store Operations            Fiscal 1996 $165,769 $ 14,297           --            30,000(8)         $3,224
 
Steven C. Strickland.....    Fiscal 1998 $203,076 $ 86,918           --               --             $5,015
 Vice President,             Fiscal 1997 $160,000 $ 41,517           --            25,000            $2,688
 Marketing                   Fiscal 1996 $135,000 $ 17,939           --               --             $  235
 
Scott R. Ornstein (9)....    Fiscal 1998 $164,423 $ 96,088      $ 41,700(10)       50,000(9)         $  352
 Vice President,.........    Fiscal 1997 $130,769 $      0           --            30,000(9)         $  178
 General Merchandise
  Manager                    Fiscal 1996 $140,000 $ 15,266           --             5,000(9)         $  248
</TABLE>
- --------
 (1) Payments made under the Company's Management Incentive Bonus Plan (the
     "MIB Plan"), the principal performance-based cash compensation program
     for executive officers of the Company, in respect of performance in
     Fiscal 1998, Fiscal 1997 and Fiscal 1996 were, respectively, $509,364,
     $240,000 and $39,684 to Mr. Anthony; $125,450, $63,000 and $0 to Mr.
     Roizin; $76,648, $50,000 and $12,979 to Mr. Winiecki; $83,639, $40,000
     and $16,875 to Mr. Strickland; and $94,094, $0 and $14,050 to Mr.
     Ornstein. Mr. Roizin was paid a one-time bonus of $10,000 in respect of
     Fiscal 1996. All other amounts in this column for Fiscal 1998, Fiscal
     1997 and Fiscal 1996 were paid to the Named Executive Officer under the
     Company's Profit Sharing Plan, in which all employees of the Company
     participate.
 (2) While each of the Named Executive Officers enjoys certain prerequisites,
     such prerequisites did not, except as disclosed, exceed the lesser of
     $50,000 or 10% of such officer's salary and bonus in each of the Fiscal
     1998, Fiscal 1997 and Fiscal 1996.
 (3) No other forms of Long Term Compensation were awarded to the Named
     Executive Officers in Fiscal 1998, Fiscal 1997 and Fiscal 1996.
 (4) For Fiscal 1998, Fiscal 1997 and Fiscal 1996, respectively, All Other
     Compensation represents (i) the following dollar value of insurance
     premiums paid by the Company with respect to term life insurance for the
     benefit of each of the Named Executive Officers: Mr. Anthony--$1,450,
     $1,250 and $995, Mr. Roizin--$800, $480 and $60, Mr. Winiecki--$2,102,
     $1,232 and $974, Mr. Strickland--$436, $288 and $235 and Mr. Ornstein--
     $352, $178 and $248 and (ii) the following dollar value of contributions
     made by the Company to the Company's defined contribution plan for the
     benefit of the Named Executive Officers: Mr. Anthony--$4,733, $1,865 and
     $1,798, Mr. Roizin--$4,733, $0, and $0, Mr. Winiecki--$4,733, $2,400 and
     $2,250, Mr. Strickland--$4,579, $2,400 and $0 and Mr. Ornstein--$0, $0
     and $0. In March 1999, the Company froze the Brookstone Pension Plan,
     ceased its practice of making discretionary employer
 
                                       7
<PAGE>
 
     contributions to employee accounts under its defined contribution plan and
     instituted a non-discretionary employer matching contribution under such
     plan. See "Report of the Compensation Committee--March 1998 Amendments to
     the Pension and 401(k) Plans."
 (5) Upon hiring Mr. Anthony in 1994, the Company loaned him $100,000 for the
     purposes of assisting him in the relocation of his principal residence to
     near the Company's headquarters in Nashua, New Hampshire. This loan did
     not bear interest. In May 1996, the Company agreed to make Mr. Anthony
     whole for the diminution in the value of his former residence incurred by
     him at the time of his relocation to New Hampshire. To effect this
     transaction, the Company (1) purchased Mr. Anthony's former residence
     from him at the then-prevailing market rate, which was materially less
     than the price at which Mr. Anthony had originally purchased it, (2)
     forgave the $100,000 loan described above and (3) paid him an additional
     amount equal to that amount which, when added to the $100,000 in loan
     forgiveness, would provide him with the amount necessary to make him
     whole on the loss. The Company subsequently sold Mr. Anthony's former
     residence in an arms-length transaction to an un-affiliated third-party
     in July 1996 at then-prevailing market rates.
 (6) Mr. Roizin's employment with the Company commenced on December 9, 1996.
 (7) Includes a relocation allowance of $39,719 in Fiscal 1996.
 (8) On May 6, 1996, the Company amended 30,000 options held by Mr. Winiecki
     to reduce the exercise price and extend the vesting schedule.
 (9) Mr. Ornstein resigned his position of Vice President, General Merchandise
     Manager effective November 7, 1997. At that time, all unexercisable stock
     options held by him terminated in accordance with their terms. Effective
     May 11, 1998, Mr. Ornstein rejoined the Company in his former capacity
     and was granted new stock options. See "---Option/SAR Grants in Fiscal
     1998."
(10) Includes a relocation allowance of $37,200 in Fiscal 1998.
 
  The following table summarizes option grants during Fiscal 1998 to the Named
Executive Officers and the potential realizable value of such options
determined by formulas prescribed by the Securities and Exchange Commission.
The assumed rates of stock price appreciation are hypothetical; the actual
value of the options, if any, will depend on the future performance of the
Company's stock. No stock appreciation rights were granted during Fiscal 1998.
 
                       Option/SAR Grants in Fiscal 1998
 
<TABLE>
<CAPTION>
                                      Individual Grants
                         --------------------------------------------
                                                                      Potential Realizable Value
                                      % of Total                       at Assumed Annual Rate of
                         Number of     Options                         Stock Price Appreciation
                         Securities   Granted to  Exercise                  for Option Term
                         Underlying  Employees in  Price   Expiration ---------------------------
          Name           Options (#) Fiscal Year    (/Sh)     Date       5% ($)        10%($)
          ----           ----------  ------------ -------- ---------- ------------- -------------
<S>                      <C>         <C>          <C>      <C>        <C>           <C>
Scott R. Ornstein (1)...   25,000        23.7%     $15.00   5/1/2008  $     235,834 $     597,652
Scott R. Ornstein (2)...   25,000        23.7%     $15.00   5/1/2008  $     235,834 $     597,652
</TABLE>
- --------
 (1) These options vest automatically on May 11, 2003 or earlier if and when:
     (a) as to the first 20 percent of such grant, the closing market value of
     the Company's Common Stock (the "market value") equals or exceeds $21.25
     per share for 30 consecutive trading days, (b) as to the second 30
     percent of each such grant, the market value equals or exceeds $26.25 per
     share for 30 consecutive trading days and (c) as to the final 50 percent
     of each such grant, the market value equals or exceeds $31.25 per share
     for 30 consecutive trading days.
 (2) This option was granted on May 11, 1998 pursuant to the 1992 Equity
     Incentive Plan and will become exercisable on May 11, 2002.
 
                                       8
<PAGE>
 
  The following table sets forth information with respect to (i) the exercise
of stock options by the Named Executive Officers during Fiscal 1998, (ii) the
number of unexercised options held by the Named Executive Officers as of
February 1, 1999 and (iii) the value of unexercised in-the-money options
(i.e., options for which the fair market value of the Common Stock ($14.75 at
February 1, 1999) exceeds the exercise price) as of February 1, 1999:
 
Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR
Values
 
<TABLE>
<CAPTION>
                                                       Number of Securities      Value of Unexercised
                                                      Underlying Unexercised         In-the-Money
                                                          Options/SARs at           Options/SARs at
                         Shares Acquired    Value        February 1, 1999          February 1, 1999
          Name             on Exercise    Realized   Exercisable/Unexercisable Exercisable/Unexercisable
          ----           --------------- ----------- ------------------------- -------------------------
<S>                      <C>             <C>         <C>                       <C>
Michael F. Anthony......        --               --       287,500/137,500         $1,125,781/$772,655
Philip W. Roizin........        --               --        12,500/67,500          $   53,125/$326,250
Alexander M. Winiecki...     13,000      $160,385.50       41,992/45,000          $  479,187/$237,812
Scott R. Ornstein.......        --               --             0/50,000          $        0/$0
Steven C. Strickland....        --               --         6,250/23,750          $   37,577/$133,045
</TABLE>
 
Pension Plan
 
  The Company has a defined benefit Pension Plan qualified under Section
401(a) of the Internal Revenue code of 1986, as amended, for eligible
employees who have completed one year of service with 1,000 or more hours of
employment. In general, all employees of the Company are eligible to
participate, excluding (i) a director of the Company who is not employed by
the Company in any other capacity, (ii) any person whose compensation consists
of a retainer or a fee, and (iii) any person who is a nonresident alien. In
March 1998, the Board of Directors approved an amendment to the Pension Plan
such that no future benefits will accrue under the Plan beyond May 31, 1998.
No further years of service will be counted toward the calculation of benefits
and final average compensation rates will be curtailed as of May 31, 1998. See
"--Report of the Compensation Committee."
 
  The table below sets forth the estimated average annual benefits at normal
retirement to participants in the specified compensation and years-of-service
classifications.
 
                              Pension Plan Table
 
<TABLE>
<CAPTION>
                                                    Years of Service
                                         ---------------------------------------
Compensation*                              15      20      25      30      35
- -------------                            ------- ------- ------- ------- -------
<S>                                      <C>     <C>     <C>     <C>     <C>
$125,000................................ $23,723 $31,630 $39,538 $47,446 $52,717
 150,000................................ $28,973 $38,630 $48,288 $57,946 $64,384
</TABLE>
- --------
  * Based upon salary and bonuses.
 
  Benefits under the Pension Plan are based upon years of credited service
(not in excess of 33 1/3 years) and final average compensation. A participant
earned one year of credited service for each year in which the participant
completed 1,000 or more hours of employment prior to May 31, 1998, and a
participant's final average compensation is the average of the participant's
highest five consecutive years' compensation during the participant's years of
employment completed prior to May 31, 1998. Compensation covered by the
Pension Plan for the Named Executive Officers generally corresponds with the
aggregate of base salary and bonus as reported in the Summary Compensation
Table above. For purposes of the Pension Plan, a participant's compensation is
capped at $150,000 (adjusted annually). Benefits shown are computed as a
straight life annuity with no deduction for Social Security benefits or other
offset amounts. A participant becomes vested under the Pension Plan once he or
she has earned five years of credited service.
 
                                       9
<PAGE>
 
  As of May 31, 1998, the day on which future benefits ceased to accrue, the
Named Executive Officers had the following number of years of credited
service: Mr. Anthony--three years; Mr. Roizin--one year; Mr. Winiecki--seven
years, Mr. Strickland--two years and Mr. Ornstein--two years.
 
Employment Agreements
 
  Mr. Anthony has entered into an employment agreement with the Company
expiring upon the earliest to occur of his resignation, death, permanent
disability or incapacity or his termination by the Company with or without
cause. The agreement provides for an annual salary, participation in the MIB
Plan and any other performance based compensation programs available to the
Company's senior executives, and for certain fringe benefits, including
contributions for health and dental coverage, term life insurance in an amount
of at least $1,000,000, long term disability coverage, participation in the
Company's Pension Plan, and certain other benefits. The agreement provides
that if Mr. Anthony is terminated by the Company without cause (as defined) or
terminates his employment for good reason (as defined), Mr. Anthony is
entitled, subject to complying with certain confidentiality and noncompetition
obligations, to continued payment of his base salary and certain of his fringe
benefits until twelve months following termination of his employment, as well
as a pro rata bonus payment under the MIB Plan for the fiscal year in which
termination occurs based upon the number of days he was employed in such year.
Severance benefits are reduced by any amounts received by Mr. Anthony from
other employment during the severance period. If Mr. Anthony's employment
terminates because of his death, disability or incapacity, Mr. Anthony is
entitled to a pro rata bonus payment under the MIB Plan for the fiscal year in
which such termination occurs based upon the number of days he was employed in
such year and payments to which he is entitled under any other Company benefit
plans, including any long-term disability plan. The agreement also provides
that Mr. Anthony shall not disclose or use any confidential information of the
Company and not compete with the Company during the period of his employment
and for one year thereafter, unless Mr. Anthony's employment is terminated
without cause, in which case the noncompetition period ends upon Mr. Anthony's
termination. The agreement provides that Mr. Anthony will not recruit any
employee of the Company for employment in any other business until one year
after the termination of Mr. Anthony's employment with the Company.
 
  Mr. Roizin and Mr. Winiecki are employed by the Company pursuant to
employment agreements providing for a base salary and participation in the MIB
Plan and various other employee benefit plans, including medical, vacation,
disability and pension. These agreements provide for a severance benefit if
the executive is terminated for any reason other than cause consisting of base
salary continuation for 12 months following termination (subject to offset for
income earned from other employment or from self-employment).
 
                                      10
<PAGE>
 
                     REPORT OF THE COMPENSATION COMMITTEE
 
  The Compensation Committee is responsible for approving and recommending to
the Board of Directors the compensation of executive officers of the Company
and administers the Company's 1992 Equity Incentive Plan and Management
Incentive Bonus Plan. The Committee regularly reports on its activities to the
Board of Directors. The Committee was comprised in Fiscal 1998 of three
outside directors who are not officers or employees of the Company and who
were not eligible to participate in any of the plans or programs that the
Committee administers.
 
Compensation Philosophy
 
  The Company's executive compensation programs are based on the belief that
the interests of the Company's executive officers should be directly aligned
with those of the stockholders. The programs are strongly oriented towards a
pay-at-risk philosophy that ties a significant portion of overall compensation
to the financial performance of the Company. The Committee has established the
following principles to guide development of the Company's compensation
programs and to provide a framework for compensation decisions:
 
  . provide a total compensation package that will attract the best talent to
    the Company, motivate individuals to perform at their highest levels,
    reward outstanding performance, and retain executives whose skills are
    critical for building long-term stockholder value; and
 
  . establish annual incentives for senior management that are directly tied
    to the overall financial performance of the Company.
 
Compensation Programs and Practices
 
  Base Salary. Salaries of executive officers are established by the Committee
based on an executive officer's scope of responsibilities, level of
experience, individual performance and contribution to the business. From time
to time, the Company conducts salary surveys to determine whether the salaries
of its employees, including its executive officers, are in line with retailers
of similar size.
 
  Management Incentive Bonus Plan. The Company has in effect a Management
Incentive Bonus Plan (the "MIB") under which executive officers and other key
management employees selected by the Board may receive incentive awards in the
form of cash bonuses and may under certain circumstances receive additional
awards in the form of MIB Options granted under the 1992 Equity Incentive
Plan. The purpose of the MIB Plan is to tie a significant portion of annual
pay directly to key financial results. Bonus awards are based on annual
performance criteria established by the Committee with respect to attainment
by the Company of specified levels of income from operations, as well as
performance criteria applied on an individual basis. The Company must attain a
threshold level of income from operations in order for MIB Plan participants
to be eligible for any bonus payments under the Plan. MIB Plan participants
earn awards defined in terms of percentages of their base salaries. These
percentages are determined by the Company's attainment of specified levels of
income from operations, with higher levels of income from operations resulting
in higher percentages. Unless altered by the Committee, participants
automatically receive 70% of the percentage of base salary so determined if
the Company attains the target level of income from operations and can earn
the remaining 30% based upon individual performance. Individual performance
criteria are determined by the Committee toward the beginning of each fiscal
year. In the case of executive officers other than the Chief Executive
Officer, individual performance criteria are determined after taking into
consideration the recommendation of the Chief Executive Officer.
 
  In Fiscal 1998, the Company exceeded the threshold level of income from
operations established by the Committee in order for bonuses to be payable
under the Plan. As a result of applying the MIB Plan's formula, the Company
paid the following bonuses under the MIB Plan in respect of Fiscal 1998:
$509,364 to Mr. Anthony; $125,450 to Mr. Roizin; $75,648 to Mr. Winiecki;
$83,639 to Mr. Strickland and $94,094 to Mr. Ornstein.
 
                                      11
<PAGE>
 
  Unless modified by the Board or the Committee, the MIB Plan provides for
annual limits on cash bonuses payable pursuant to the MIB Plan equal to 100%
of base salary, in the case of the Chief Executive Officer, and 50% of base
salary, in the case of other participants. In 1998, the Committee established
a limit of 150% of base salary for Mr. Anthony.
 
  In addition, if an individual and the Company attain performance criteria in
excess of levels yielding the maximum cash bonus award payable to him or her
under the MIB Plan, the Company must either (i) award options under the 1992
Equity Incentive Plan to such individual to purchase that number of shares of
Common Stock equal to the additional bonus that would have been payable under
the MIB Plan absent the applicable cash bonus limit divided by the fair market
value of a share of Common Stock on the date of grant or (ii) award the
participant cash in an amount equal to the value of such options at the time
of grant (or a combination of such awards). In the case of options, the
aggregate of such awards for all participants can not exceed 50,000 shares
with respect to any one fiscal year. The exercise price of any such options
will be 100% (110% in the case of an incentive stock option granted to a 10%
shareholder) of the fair market value at the time of grant, and, unless
otherwise specified at the time of grant, such options become exercisable in
equal increments on each of the first through third anniversaries of the date
of grant. In Fiscal 1998, participants in the MIB Plan did not earn awards in
excess of their maximum cash bonuses.
 
  Profit Sharing Plan. The Company has in effect a Profit Sharing Plan under
which employees (including all of the Company's executive officers) who are
regularly scheduled to work 52 weeks per year and have been employed by the
Company for more than 90 days participate. The Profit Sharing Plan provides
for a bonus pool equal to a specified percentage of net income established
year-to-year by the Board of Directors (5% for Fiscal 1998), less the amount
paid by the Company in respect of Pension Plan funding obligations and to
employees as employer contributions under the 401(k) plan (as described
below). Participants receive an amount calculated on the basis of their W-2
(less income attributable to stock option exercises, relocation expenses and
the value of Company-paid car leases) earnings equal to their pro rata share
of such bonus pool.
 
  March 1998 Amendments to the Pension and 401(k) Plans. In March 1998, the
Company amended the Brookstone Pension Plan such that no future benefits would
accrue thereunder subsequent to May 31, 1998. Concurrently with the freezing
of the Pension Plan, the Company amended the 401(k) Plan to provide for a non-
discretionary employer matching contribution equal to four percent of each
participant's covered compensation (subject to the maximum salary level
prescribed in the Internal Revenue Code). Prior to this amendment, the Company
was permitted to make contributions to the 401(k) Plan accounts of its
employees in the Board's discretion. The Company elected to make such a
matching contribution in each of 1995, 1996 and 1997 in an amount equal to
one-half of the first three percent of each participant's covered compensation
(subject to the maximum salary level prescribed in the Internal Revenue Code).
By freezing the Pension Plan, making the matching contribution mandatory and
increasing such mandatory contribution to the 401(k) Plan, the Committee
provided the Company's employees with investment control over portable
retirement benefits that are not contingent upon extensive service periods.
The Committee believes that these changes have been, and will continue to be,
received enthusiastically by the Company's employees and will serve to aid in
the attraction and retention of qualified employees.
 
  Stock Options. The Committee strongly believes that the interests of senior
management must be closely aligned with those of the stockholders. Long-term
incentives in the form of stock options provide a vehicle to reward executives
only if there is an increase in stockholder value. Stock options are granted
to executive officers and selected employees whose contributions and skills
are important to the long-term success of the Company.
 
  On July 3, 1997, the Committee granted options to purchase up to 265,000
shares of the Company's Common Stock to the Company's seven executive officers
in office at that time. Each of these options vests automatically on July 3,
2002, or earlier if and when: (a) as to the first 20 percent of each such
grant, the closing market value of the Company's Common Stock (the "Market
Value") has equaled or exceeded $15 per share for a period of 30 consecutive
trading days, (b) as to the second 30 percent of each such grant, the Market
Value
 
                                      12
<PAGE>
 
has equaled or exceeded $20 per share for a period of 30 consecutive trading
days and (c) as to the final 50 percent of each such grant, the Market Value
has equaled or exceeded $25 per share for a period of 30 consecutive trading
days.
 
Discussion of Corporate Tax Deduction on Compensation in Excess of $1 Million
a Year
 
  Internal Revenue Code Section 162(m), enacted in 1993, precludes a public
corporation from taking a deduction in 1995 or subsequent years for
compensation in excess of $1 million for its chief executive officer or any of
its four other highest-paid officers. Certain performance-based compensation,
however, is specifically exempt from the deduction limit. To date, the annual
cash compensation payable to any executive officers has not exceeded the $1
million threshold. In addition, the Company's 1992 Equity Incentive Plan has
been designed so that stock options and stock appreciation rights granted
under such Plan will be excluded from the deduction limit and to provide
flexibility for certain other awards to so qualify.
 
                                          Compensation Committee
 
                                          Robert F. White
                                          Mone Anathan, III
                                          Michael L. Glazer
 
                                      13
<PAGE>
 
                               PERFORMANCE GRAPH
 
  The following stock price performance graph compares the cumulative total
return on the Company's common stock with the cumulative total return of the
Standard & Poor's Composite 500 Index and of the University of Chicago Center
for Research in Security Prices Index for NASDAQ Retail Trade Stocks from
January 28, 1995 through February 1, 1999.
 
                             [GRAPH APPEARS HERE]

<TABLE> 
<CAPTION> 
                  1/28/95    2/3/96   2/1/97  1/31/98  1/30/99
                  --------------------------------------------
<S>               <C>       <C>      <C>      <C>      <C>   
Brookstone         100.00    106.98   151.16   220.93   266.29 
S&P 500            100.00    138.58   175.04   222.13   294.30 
NASDAQ Retail      100.00    112.18   137.78   160.76   196.55
</TABLE> 
 
  Note: The stock price performance on the graph above is not necessarily
indicative of future price performance.
 
    RATIFICATION OF THE SELECTION OF THE COMPANY'S INDEPENDENT ACCOUNTANTS
 
  Based upon the recommendation of the Audit Committee, the Board of Directors
has selected Pricewaterhouse Coopers LLP to serve as independent accountants
to examine the financial statements of the Company and its subsidiaries for
the fiscal year ending January 28, 2000. Pricewaterhouse Coopers LLP's
predecessor, Price Waterhouse LLP, served as the Company's independent
accountants since the fiscal year ending February 1, 1992. A representative of
Pricewaterhouse Coopers LLP is expected to be present at the Annual Meeting
with the opportunity to make a statement if he or she desires and to respond
to appropriate questions.
 
Board Recommendation
 
  The Board of Directors recommends a vote "FOR" the ratification of the
appointment of Pricewaterhouse Coopers LLP as the Company's independent
accountants. Proxies solicited by the Board of Directors will be so voted
unless the stockholders specify otherwise.
 
            APPROVAL AND ADOPTION OF THE 1999 EQUITY INCENTIVE PLAN
 
  On May 11, 1999, the Company entered into an agreement to acquire certain of
the assets of the Gardeners Eden division of Williams-Sonoma, Inc. The Board
of Directors of the Company believes that this acquisition provides
significant new opportunities for the Company in the short and long term.
 
                                      14
<PAGE>
 
  The Company's success is, and has always been, tied in part to its ability
to attract and retain appropriately qualified personnel in all areas of the
Company's business. Attracting and retaining qualified personnel will be
especially critical to ensure the successful integration of the Gardeners Eden
business into the Company's operations, and to operating and expanding the
Brookstone and Gardeners Eden businesses.
 
  Accordingly, the stockholders are being asked to vote on a proposal to
approve a new equity incentive plan, to be called the Brookstone, Inc. 1999
Equity Incentive Plan (the "Plan"). The Board of Directors has concluded that
the Plan will (a) advance the interests of the Company and its subsidiaries by
enhancing their ability to attract and retain employees and other persons or
entities who are in a position to make significant contributions to the
success of the Company and its subsidiaries through ownership of shares of the
Company's common stock (the "Common Stock"), while (b) protecting the
interests of the Company and its stockholders. Accordingly, the Board of
Directors has approved the Plan, subject to stockholder approval.
 
  On May 6, 1999, the closing price per share of the Common Stock on the
NASDAQ National Market was $13.75.
 
                                General Summary
 
  The following summary of the Plan is qualified in its entirety by the full
text of the Plan that appears as Exhibit A to this Proxy Statement.
 
  Number of Shares. A total of 425,000 shares of the Common Stock would be
reserved for issuance pursuant to awards made under the Plan. Common Stock
delivered under the Plan may be either authorized but unissued Common Stock or
previously issued Common Stock acquired by the Company and held in treasury.
No fractional shares of Common Stock will be delivered under the Plan.
 
  Administration of the Plan. Unless otherwise determined by the Board of
Directors of the Company, the Plan would be administered by a Committee of the
Board of Directors designated for such purpose (the "Committee"). The
Committee would consist of at least two directors. During such times as the
Common Stock is registered under the Securities Exchange Act of 1934 (the
"1934 Act"), all members of the Committee would be "non-employee directors"
within the meaning of Rule 16b-3 promulgated under the 1934 Act and "outside
directors" within the meaning of Section 162(m)(4)(C)(i) of the Internal
Revenue Code of 1986, as amended (the "Code"). The Committee has broad
discretion, subject to the terms of the Plan, to administer, manage and, in
certain situations (as summarized below), amend the Plan.
 
  Eligible Participants. Key employees of the Company or any of its
subsidiaries and other persons or entities (including consultants and non-
Employee directors of the Company or a subsidiary of the Company) who, in the
opinion of the Committee, are in a position to make a significant contribution
to the success of the Company or its subsidiaries would be eligible to receive
awards under the Plan. The Plan as proposed provides for the grant of stock
options (both non-statutory options and, in the case of employees, incentive
stock options ("ISOs") as defined in Section 422 of the Code), stock
appreciation rights, restricted stock and deferred stock. Awards under the
Plan may also include provision for the payment of dividend equivalents with
respect to the shares subject to the awards. Unless otherwise determined by
the Committee, awards under the Plan may not be transferred other than by will
or by the laws of descent and distribution. Subject to the terms of the Plan,
the maximum number of shares of Common Stock as to which any person may be
granted which options and/or stock appreciation rights in any one calendar
year under the Plan is 300,000.
 
  Awards Allowed: Stock Options.  Stock options awarded under the Plan will be
non-ISOs unless an award is expressly designated as an ISO at the time of the
grant. The exercise price of any stock options granted under the Plan will be
determined by the Committee, but may not be less than 100% of the fair market
value of the Common Stock subject to the option, determined as of the time the
option is granted. The Committee may determine the term of any option granted
under the Plan at the time of grant, but no such term may exceed ten
 
                                      15
<PAGE>
 
years. Options will be exercisable at such time or times as the Committee
specifies. The option price may be paid in cash or, if permitted by the
Committee and subject to certain additional limitations, by tendering shares
of Common Stock with a fair market value equal to the exercise price or by an
unconditional and irrevocable undertaking by a broker to deliver promptly to
the Company sufficient funds to pay the exercise price, or by a combination of
the foregoing methods. If (i) the market price of shares of Common Stock
subject to an option (other than an option which is in tandem with a Stock
Appreciation Right as described below) exceeds the exercise price of the
option at the time of its exercise, and (ii) the person exercising the option
so requests the Committee in writing, the Committee may in its sole discretion
cancel the option and cause the Company to pay in cash or in shares of Common
Stock (at a price per share equal to the fair market value per share) to the
person exercising the option an amount equal to the difference between the
fair market value of the Common Stock which would have been purchased pursuant
to the exercise (determined on the date the option is canceled) and the
aggregate exercise price which would have been paid.
 
  Awards Allowed: Stock Appreciation Rights. Stock appreciation rights
("SARs") may be granted either in tandem with stock options or independent of
any stock option grant. Each SAR entitles the holder of the SAR, in general,
to receive upon exercise the excess of a share of Common Stock's fair market
value on the date of exercise over a share of Common Stock's fair market value
on the date the SAR was granted. The Committee may also grant SARs that take
into account other bases for comparison of appreciation of the value of a
share of Common Stock including, but not limited to, comparisons to stock
indices. If a SAR is granted in tandem with a stock option, (a) the SAR will
be exercisable only at such time or times, and to the extent, that the related
option is exercisable; (b) the SAR will terminate and no longer be exercisable
upon the termination or exercise of the related option, except that a SAR
granted with respect to less than the full number of shares covered by an
option will not be reduced until the number of shares as to which the related
option has been exercised or has terminated exceeds the number of shares not
covered by the SAR; (c) the option will terminate and no longer be exercisable
upon the exercise of the related SAR; and (d) the SAR will be transferable
only with the related option. A SAR not granted in tandem with a stock option
will become exercisable at such time or times, and on such conditions, as the
Committee may specify, and the Committee may at any time accelerate the time
at which all or any part of a SAR may be exercised.
 
  Awards Allowed: Restricted Stock Awards. The Plan provides for awards of
nontransferable shares of Common Stock subject to repurchase or forfeiture.
The Plan does not permit awards of unrestricted shares of Common Stock. The
Plan provides that the minimum period that restrictions must remain in place
is three years unless the restricted Common Stock is also subject to
performance restrictions, in which case the minimum period is one year. The
Plan prohibits the Committee from waiving these restriction periods.
Restricted Common Stock is subject to repurchase by the Company at the
original purchase price if the grantee of the restricted Common Stock ceases
to be affiliated with the Company before the restrictions lapse. The Committee
may, at the time any award is granted, provide that any or all the Common
Stock delivered pursuant to an award will be restricted Common Stock.
 
  Awards Allowed: Deferred Stock. The Plan also provides for deferred grants
entitling the recipient to receive Common Stock upon the satisfaction of
conditions determined by the Committee in its discretion. The Committee may,
in its discretion, accelerate the time at which all or any part of the Common
Stock will be delivered. The Committee may also, at the time the award is
made, provide that, at the time the Common Stock would otherwise have been
delivered, the recipient will receive an instrument evidencing the recipient's
right to future delivery of the Common Stock in lieu of actually receiving the
Common Stock.
 
  Termination of Affiliation with Company: Effect on Stock Options and
SARs. Except as otherwise determined by the Committee, if a participant in the
Plan dies, any options or SARs owned by the participant will, to the extent
exercisable on the date of death, remain exercisable for a one-year period,
provided that no such option or SAR will be exercisable beyond the end of its
original term. Options or SARs that did not become exercisable prior to the
date of death are terminated. In addition, and except as otherwise determined
by the Committee, if a participant in the Plan's affiliation with the Company
ends because of the participant's retirement
 
                                      16
<PAGE>
 
after attaining the age of 65 or total and permanent disability, then any
options or SARs held by the participant that were exercisable at the time of
retirement may be exercised by the participant at any time in accordance with
the original terms of the options or SARs. Finally, and except as otherwise
determined by the Committee, if a participant's employment (or other
applicable affiliation with the Company) terminates for any reason other than
death or retirement, options and SARs that were exercisable at the time the
participant ceased to be affiliated with the Company will remain exercisable
for three months, provided that (1) under no circumstances will any option or
SAR be extended beyond its original term; and (2) in the case of termination
of the participant for cause, the Committee may elect to terminate any options
or SARs immediately upon termination if it determines that the reason for
termination casts such discredit on the Participant as to justify such
immediate termination.
 
  Termination of Affiliation with the Company: Effect on Restricted and
Deferred Stock. Except as otherwise determined by the Committee, upon
termination of a participant's affiliation with the Company for any reason,
all shares of Common Stock subject to continuing restrictions must be returned
to the Company. Deferred Common Stock awards to which the participant did not
become irrevocably entitled prior to the termination of the participant's
affiliation with the Company will be forfeited upon termination of the
affiliation.
 
  Effect of Certain Mergers, Consolidations, Etc. In the case of certain
mergers, consolidations or similar transactions in which a majority of the
Company's stock or all or substantially all of its assets are acquired, or in
the case of a dissolution or liquidation of the Company, the Committee may, in
its discretion, make stock options and SARs immediately exercisable, remove
restrictions on shares of restricted Common Stock and/or waive conditions on
any deferred awards of Common Stock. In addition, the Committee may, under
such circumstances, provide for replacement awards for certain participants.
 
  Amendment of Plan. The Committee may not, without the approval of the
stockholders of the Company, effectuate a change to the Plan (a) for which
stockholder approval is required in order for the Plan to continue to qualify
for the award of ISOs under Section 422 of the Code or for the award of
performance-based compensation under Section 162(m) of the Code; or (b) if the
change would result in a material increase in (i) the aggregate number of
shares of Common Stock that may be delivered under the Plan, (ii) the types of
persons or entities that qualify as participants under the Plan, or (iii) the
aggregate benefits available to participants under the Plan.
 
  Additional Terms of the Plan. The number of shares available for awards
under the Plan is subject to adjustment for stock dividends, stock splits or
combinations of shares, recapitalizations, or other changes in the Company's
capitalization, or other distributions to holders of Common stock other than
normal cash dividends. Outstanding awards under the Plan are subject to
similar adjustments. No award may be granted under the Plan after June 15,
2009, but awards granted prior to that date may extend beyond that date.
 
Federal Income Tax Consequences
 
  The following discussion summarizes certain federal income tax consequences
of the issuance and receipt of options under the Plan. The summary does not
purport to cover federal employment tax or other federal tax consequences that
may be associated with the Plan, nor does it cover state, local or non-U.S.
taxes.
 
  Incentive Stock Options. In general, an optionee realizes no taxable income
upon the grant or exercise of an incentive stock option (ISO). However, the
exercise of an ISO may result in an alternative minimum tax liability to the
optionee. With certain exceptions, a disposition of shares purchased under an
ISO within two years from the date of grant or within one year after exercise
produces ordinary income to the optionee (and a deduction to the Company)
equal to the value of the shares at the time of exercise less the exercise
price. Any additional gain recognized in the disposition is treated as a
capital gain for which the Company is not entitled to a deduction. If the
optionee does not dispose of the shares until after the expiration of these
one-and two-year holding periods, any gain or loss recognized upon a
subsequent sale is treated as a long-term capital gain or loss for which the
Company is not entitled to a reduction.
 
                                      17
<PAGE>
 
  Non-statutory Options. In general, in the case of a non-statutory option,
the optionee has no taxable income at the time of grant but realizes income in
connection with exercise of the option in an amount equal to the excess (at
time of exercise) of the fair market value of the shares acquired upon
exercise over the exercise price; a corresponding deduction is available to
the Company; and upon a subsequent sale or exchange of the shares,
appreciation or depreciation after the date of exercise is treated as capital
gain or loss for which the Company is not entitled to a deduction.
 
  In general, an ISO that is exercised more than three months after
termination of employment (other than termination by reason of death) is
treated as a non-statutory option. ISO's are also treated as non-statutory
options to the extent they first become exercisable by an individual in any
calendar year for shares having a fair market value (determined as of the date
of grant) in excess of $100,000.
 
  Under the so-called "golden parachute" provisions of the Internal Revenue
Code, the vesting or accelerated exercisability of awards in connection with a
change in control of the Company may be required to be valued and taken into
account in determining whether participants have received compensatory
payments, contingent on the change in control, in excess of certain limits. If
these limits are exceed, a substantial portion of amounts payable to the
participant, including income recognized by reason of the grant, vesting or
exercise of awards under the Plan, may be subject to an additional 20% federal
tax and may be nondeductible to the Company.
 
  The Internal Revenue Code also limits to $1 million the deduction the
Company may claim for compensation paid annually to any of its top five
officers, subject to a number of exceptions. The deduction limitation rules
provide an exemption for compensation attributable to the exercise of non-
discounted stock options that satisfy certain requirements. Stock options
awarded under the Plan are intended to qualify for this exemption.
 
Board Recommendation
 
  The Board of Directors believes that the approval of the 1999 Equity
Incentive Plan described above will (a) advance the interests of the Company
and its subsidiaries by enhancing their ability to attract and retain
employees and other persons or entities who are in a position to make
significant contributions to the success of the Company and its subsidiaries
through ownership of shares of the Company's Common Stock, while (b)
protecting the interests of the Company and its stockholders. Accordingly, the
Board of Directors has approved the 1999 Equity Incentive Plan and recommends
that the stockholders vote "FOR" the proposal to approve this measure. Proxies
solicited by the Board of Directors will be so voted unless stockholders
specify otherwise.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
  None of the Company's directors, executive officers or stockholders
representing beneficial ownership of greater than ten percent of the Company's
outstanding common stock failed to file the necessary forms within the time
frames set forth in Section 16(a).
 
                             SHAREHOLDER PROPOSALS
 
  Proposals of stockholders submitted for consideration at the 2000 Annual
Meeting of Stockholders must be received by the Company not later than
February 18, 2000 in order to be considered for inclusion in the Company's
proxy material for that meeting.
 
  The By-laws establish procedures, including advance notice procedures, with
regard to the nomination, other than by or at the direction of the Board of
Directors, of candidates for election as directors and with regard to certain
matters to be brought before meetings of stockholders of the Company. In
general, notice must be received by the Company not less than 60 days nor more
than 90 days prior to the meeting and must contain certain specified
information concerning the stockholder submitting the proposal. In addition,
the By-laws require
 
                                      18
<PAGE>
 
that any such nomination of candidates for election as a director be
accompanied by a petition signed by at least 100 record holders of capital
stock entitled to vote in the election of directors, representing in the
aggregate 1% of the outstanding capital stock entitled to vote thereon. Such
procedures also authorize regulation of the order of business and conduct of
stockholder meetings, the authority of the presiding officer and attendance at
such meetings.
 
                                OTHER BUSINESS
 
  The Board of Directors knows of no business to be brought before the Annual
Meeting which is not referred to in the accompanying Notice of Annual Meeting.
Should any such matters be presented, the persons named in the proxy intend to
take such action in regard to such matters as in their judgment seems
advisable.
 
                                      19
<PAGE>
 
                                                                      EXHIBIT A
                               BROOKSTONE, INC.
 
                          1999 EQUITY INCENTIVE PLAN
 
1. PURPOSE
 
  The purpose of this Equity Incentive Plan (the "Plan") is to advance the
interests of Brookstone, Inc. (the "Company") and its subsidiaries by
enhancing their ability to attract and retain employees and other persons or
entities who are in a position to make significant contributions to the
success of the Company and its subsidiaries through ownership of shares of the
Company's Common Stock.
 
  The Plan is intended to accomplish these goals by enabling the Company to
grant Awards in the form of Options, Stock Appreciation Rights, Restricted
Stock Awards, or Deferred Stock Awards, or combinations thereof, all as more
fully described below.
 
2. ADMINISTRATION
 
  Unless otherwise determined by the Board of Directors of the Company (the
"Board"), the Plan will be administered by a Committee of the Board designated
for such purpose (the "Committee"). The Committee shall consist of at least
two directors. A majority of the members of the Committee shall constitute a
quorum, and all determinations of the Committee shall be made by a majority of
its members. Any determination of the Committee under the Plan may be made
without notice or meeting of the Committee by a writing signed by a majority
of the Committee members. During such times as the Company's Common Stock is
registered under the Securities Exchange Act of 1934 (the "1934 Act"), all
members of the Committee shall be "non-employee directors" within the meaning
of Rule 16b-3 promulgated under the 1934 Act and "outside directors" within
the meaning of Section 162(m)(4)(C)(i) of the Internal Revenue Code of 1986,
as amended (the "Code").
 
  The Committee will have authority, not inconsistent with the express
provisions of the Plan and in addition to other authority granted under the
Plan, to (a) grant Awards at such time or times as it may choose; (b)
determine whether the Award is with respect to the Company's Common Stock
("Stock"), or a combination thereof and the size of each Award, including the
number of shares of Stock subject to the Award; (c) determine the type or
types of each Award; (d) determine the terms and conditions of each Award; (e)
waive compliance by a holder of an Award with any obligations to be performed
by such holder under an Award and waive any terms or conditions of an Award,
except that the minimum Restricted Periods for Restricted Stock set forth in
Section 6.3(c) may not be waived; (f) amend or cancel an existing Award in
whole or in part, except that the Committee may not reduce the exercise price
of an outstanding Option and may not, without the consent of the holder of an
Award, take any action under this clause with respect to such Award if such
action would adversely affect the rights of such holder; (g) prescribe the
form or forms of instruments that are required or deemed appropriate under the
Plan, including any written notices and elections required of Participants (as
defined below), and change such forms from time to time; (h) adopt, amend and
rescind rules and regulations for the administration of the Plan; and (i)
interpret the Plan and decide any questions and settle all controversies and
disputes that may arise in connection with the Plan. Such determinations and
actions of the Committee, and all other determinations and actions of the
Committee made or taken under authority granted by any provision of the Plan,
will be conclusive and will bind all parties. Nothing in this paragraph shall
be construed as limiting powers of the Committee set forth elsewhere in the
Plan.
 
3. EFFECTIVE DATE AND TERM OF PLAN
 
  The Plan will become effective on the date on which it is approved by the
stockholders of the Company. Awards may be made prior to such stockholder
approval if made subject thereto. No Award may be granted under the Plan after
June 15, 2009, but Awards previously granted may extend beyond that date.
 
                                      A-1
<PAGE>
 
4. SHARES SUBJECT TO THE PLAN
 
  Subject to adjustment as provided in Section 8.6, the aggregate number of
shares of Stock that may be delivered under the Plan will be 425,000. If any
Award requiring exercise by the Participant for delivery of Stock terminates
without having been exercised in full, or if any Award payable in Stock or
cash is satisfied in cash rather than Stock, the number of shares of Stock as
to which such Award was not exercised or for which cash was substituted will
be available for future grants.
 
  Subject to Section 8.6(a), the maximum number of shares of Stock as to which
Options or Stock Appreciation Rights may be granted to any Participant in any
one calendar year is 300,000, which limitation shall be construed and applied
consistently with the rules under Section 162(m) of the Code.
 
  Stock delivered under the Plan may be either authorized but unissued Stock
or previously issued Stock acquired by the Company and held in treasury. No
fractional shares of Stock will be delivered under the Plan.
 
5. ELIGIBILITY AND PARTICIPATION
 
  Each key employee of the Company or any of its subsidiaries (an "Employee")
and each other person or entity (including without limitation consultants and
non-Employee directors of the Company or a subsidiary of the Company) who, in
the opinion of the Committee, is in a position to make a significant
contribution to the success of the Company or its subsidiaries will be
eligible to receive Awards under the Plan (each such Employee, person or
entity receiving an Award, "a Participant"). A "subsidiary" for purposes of
the Plan will be a corporation in which the Company owns, directly or
indirectly, stock possessing 50% or more of the total combined voting power of
all classes of stock.
 
6. TYPES OF AWARDS
 
  6.1. Options
 
  (a) Nature of Options. An Option is an Award giving the recipient the right
on exercise thereof to purchase Stock.
 
  Both "incentive stock options," as defined in Section 422(b) of the Code
(any Option intended to qualify as an incentive stock option being hereinafter
referred to as an "ISO"), and Options that are not ISOs, may be granted under
the Plan. ISOs shall be awarded only to Employees. An Option awarded under the
Plan shall be a non-ISO unless it is expressly designated as an ISO at time of
grant.
 
  (b) Exercise Price. The exercise price of an Option will be determined by
the Committee, but may not be less than 100% of the fair market value of the
Stock subject to the Option, determined as of the time the Option is granted.
 
  (c) Duration of Options. The latest date on which an Option may be exercised
will be the tenth anniversary of the day immediately preceding the date the
Option was granted, or such earlier date as may have been specified by the
Committee at the time the Option was granted.
 
  (d) Exercise of Options. An Option will become exercisable at such time or
times, and on such conditions, as the Committee may specify. The Committee may
at any time and from time to time accelerate the time at which all or any part
of the Option may be exercised. Any exercise of an Option must be in writing,
signed by the proper person and delivered or mailed to the Company,
accompanied by (1) any documents required by the Committee and (2) payment in
full in accordance with paragraph (e) below for the number of shares for which
the Option is exercised.
 
  (e) Payment for Stock. Stock purchased on exercise of an Option must be paid
for as follows: (1) in cash or by check (acceptable to the Company in
accordance with guidelines established for this purpose), bank draft
 
                                      A-2
<PAGE>
 
or money order payable to the order of the Company or (2) if so permitted by
the Committee at or after the grant of the Option or by the instrument
evidencing the Option, (i) through the delivery of shares of Stock which have
been held for at least six months (unless the Committee approves a shorter
period) and which have a fair market value equal to the exercise price, (ii)
by delivery of an unconditional and irrevocable undertaking by a broker to
deliver promptly to the Company sufficient funds to pay the exercise price, or
(iii) by any combination of the foregoing permissible forms of payment.
 
  (f) Discretionary Payments. If (i) the market price of shares of Stock
subject to an Option (other than an Option which is in tandem with a Stock
Appreciation Right as described in Section 6.2) exceeds the exercise price of
the Option at the time of its exercise, and (ii) the person exercising the
Option so requests the Committee in writing, the Committee may in its sole
discretion cancel the Option and cause the Company to pay in cash or in shares
of Common Stock (at a price per share equal to the fair market value per
share) to the person exercising the Option an amount equal to the difference
between the fair market value of the Stock which would have been purchased
pursuant to the exercise (determined on the date the Option is canceled) and
the aggregate exercise price which would have been paid.
 
  6.2. Stock Appreciation Rights.
 
  (a) Nature of Stock Appreciation Rights. A Stock Appreciation Right (or
"SAR") is an Award entitling the holder on exercise to receive an amount in
cash or Stock or a combination thereof (such form to be determined by the
Committee) determined in whole or in part by reference to appreciation, from
and after the date of grant, in the fair market value of a share of Stock.
SARs may be based solely on appreciation in the fair market value of Stock or
on a comparison of such appreciation with some other measure of market growth
such as (but not limited) to appreciation in a recognized market index. The
date as of which such appreciation or other measure is determined shall be the
exercise date unless another date is specified by the Committee.
 
  (b) Grant of Stock Appreciation Rights. SARs may be granted in tandem with,
or independently of, Options granted under the Plan.
 
    (1) Rules Applicable to Tandem Awards. When SARs are granted in tandem
  with Options, (a) the SAR will be exercisable only at such time or times,
  and to the extent, that the related Option is exercisable and will be
  exercisable in accordance with the procedure required for exercise of the
  related Option; (b) the SAR will terminate and no longer be exercisable
  upon the termination or exercise of the related Option, except that a SAR
  granted with respect to less than the full number of shares covered by an
  Option will not be reduced until the number of shares as to which the
  related Option has been exercised or has terminated exceeds the number of
  shares not covered by the SAR; (c) the Option will terminate and no longer
  be exercisable upon the exercise of the related SAR; and (d) the SAR will
  be transferable only with the related Option.
 
    (2) Exercise of Independent SARs. A SAR not granted in tandem with an
  Option will become exercisable at such time or times, and on such
  conditions, as the Committee may specify. The Committee may at any time
  accelerate the time at which all or any part of the Right may be exercised.
 
  Any exercise of an independent SAR must be in writing, signed by the proper
person and delivered or mailed to the Company, accompanied by any other
documents required by the Committee.
 
  6.3. Restricted Stock.
 
  (a) Grant of Restricted Stock. Subject to the terms and provisions of the
Plan, the Committee may grant shares of Stock in such amounts and upon such
terms and conditions as the Committee shall determine subject to the
restrictions described below ("Restricted Stock").
 
  (b) Restricted Stock Agreement. The Committee may require, as a condition to
an Award, that a recipient of a Restricted Stock Award enter into a Restricted
Stock Award Agreement, setting forth the terms and conditions of the Award. In
lieu of a Restricted Stock Award Agreement, the Committee may provide the
terms
 
                                      A-3
<PAGE>
 
and conditions of an Award in a notice to the Participant of the Award, on the
Stock certificate representing the Restricted Stock, in the resolution
approving the Award, or in such other manner as it deems appropriate.
 
  (c) Transferability and Other Restrictions. Except as otherwise provided in
this Section 6.3 or in Section 2(e), the shares of Restricted Stock granted
herein may not be sold, transferred, pledged, assigned, or otherwise alienated
or hypothecated until the end of the applicable period or periods established
by the Committee and the satisfaction of any other conditions or restrictions
established by the Committee (such period during which a share of Restricted
Stock is subject to such restrictions and conditions is referred to as the
"Restricted Period"). Except as the Committee may otherwise determine under
Section 7.1, if a Participant suffers a Termination of Service (as defined at
Section 7.1) for any reason during the Restricted Period, the Company may
purchase the shares of Restricted Stock subject to such restrictions and
conditions for the amount of cash paid by the Participant for such shares;
provided, that if no cash was paid by the Participant such shares of
Restricted Stock shall be automatically forfeited to the Company. The minimum
Restricted Period shall be three years unless the Restricted Stock is also
subject to performance restrictions, in which case the minimum Restricted
Period shall be one year.
 
  During the Restricted Period with respect to any shares of Restricted Stock,
the Company shall have the right to retain in the Company's possession the
certificate or certificates representing such shares.
 
  (d) Removal of Restrictions. Except as otherwise provided in this Section
6.3, a share of Restricted Stock covered by a Restricted Stock grant shall
become freely transferable by the Participant upon completion of the
Restricted Period, including the passage of any applicable period of time and
satisfaction of any conditions to vesting. The Committee, in its sole
discretion, shall have the right at any time immediately to waive all or any
part of the restrictions and conditions with regard to all or any part of the
shares held by any Participant.
 
  (e) Voting Rights, Dividends and Other Distributions. During the Restricted
Period, Participants holding shares of Restricted Stock granted hereunder may
exercise full voting rights and shall receive all regular cash dividends paid
with respect to such shares. Except as the Committee shall otherwise
determine, any other cash dividends and other distributions paid to
Participants with respect to shares of Restricted Stock including any
dividends and distributions paid in shares shall be subject to the same
restrictions and conditions as the shares of Restricted Stock with respect to
which they were paid.
 
  (f) Other Awards Settled with Restricted Stock. The Committee may, at the
time any Award described in this Section 6 is granted, provide that any or all
the Stock delivered pursuant to the Award will be Restricted Stock.
 
  (g) Notice of Section 83(b) Election. Any Participant making an election
under Section 83(b) of the Code with respect to Restricted Stock must provide
a copy thereof to the Company within 10 days of filing such election with the
Internal Revenue Service.
 
  6.4. Deferred Stock.
 
  A Deferred Stock Award entitles the recipient to receive shares of Stock to
be delivered in the future. Delivery of the Stock will take place at such time
or times, and on such conditions, as the Committee may specify. The Committee
may at any time accelerate the time at which delivery of all or any part of
the Stock will take place. At the time any Award described in this Section 6.4
is granted, the Committee may provide that, at the time Stock would otherwise
be delivered pursuant to the Award, the Participant will instead receive an
instrument evidencing the Participant's right to future delivery of Deferred
Stock.
 
7. EVENTS AFFECTING OUTSTANDING AWARDS
 
  7.1. Termination of Service.
 
  If a Participant who is an Employee ceases to be an Employee, or if there is
a termination of the consulting, service or similar relationship in respect of
which a non-Employee Participant was granted an Award hereunder
 
                                      A-4
<PAGE>
 
(such termination of the employment or other relationship to be referred to as
a "Termination of Service"), except as otherwise provided by the Committee
with respect to an Award, the following will apply:
 
  (a) Options and SARs.
 
    (1) All Options and SARs held by the Participant immediately prior to the
  Termination of Service, to the extent then exercisable, may be exercised as
  follows:
 
      (i) If the Termination of Service is on account of the Participant's
    death, such Awards may be exercised by the Participant's executor or
    administrator or the person or persons to whom the Option or Right is
    transferred by will or the applicable laws of descent and distribution,
    at any time within the one year period ending with the first
    anniversary of the Participant's death, and shall thereupon terminate.
 
      (ii) If the Termination of Service is on account of the Participant's
    retirement with consent of the Company after attainment of age 65 or
    total and permanent disability (as determined by the Committee), such
    Awards may be exercised by the Participant at any time in accordance
    with the original terms of the Award.
 
      (iii) If the Termination of Service is for any other reason, such
    Awards may be exercised by the Participant at any time within the three
    month period following the Termination, and shall thereupon terminate,
    unless the Award provides by its terms for immediate termination of the
    Award in the event of such a Termination of Service or unless the
    Termination of Service results from a discharge for cause that, in the
    opinion of the Committee, casts such discredit on the Participant as to
    justify immediate termination of the Award.
 
    (2) In no event, however, shall an Option or SAR remain exercisable
  beyond the latest date on which it could have been exercised without regard
  to this Section 7.
 
    (3) Options and SARs held by a Participant immediately prior to the
  Termination of Service that are not then exercisable shall terminate upon
  the Termination of Service.
 
  (b) Restricted Stock. Restricted Stock held by the Participant must be
transferred to the Company (and, in the event the certificates representing
such Restricted Stock are held by the Company, such Restricted Stock will be
so transferred without any further action by the Participant) in accordance
with Section 6.3(c).
 
  (c) Deferred Stock. Any payment or benefit under a Deferred Stock Award to
which the Participant was not irrevocably entitled prior to the Termination of
Service will be forfeited and the Award canceled upon the Termination of
Service.
 
  (d) Special Circumstances. In the case of a Participant who is an Employee,
a Termination of Service shall not be deemed to have resulted by reason of (i)
a sick leave or other bona fide leave of absence approved for purposes of the
Plan by the Committee, so long as the Employee's right to reemployment is
guaranteed either by statute or by contract, or (ii) a transfer of employment
between the Company and a subsidiary or between subsidiaries, or to the
employment of a corporation (or a parent or subsidiary corporation of such
corporation) issuing or assuming an option in a transaction to which Section
424(a) of the Code applies.
 
  7.2. Mergers, Etc.
 
  Except as otherwise provided by the Committee at the time of grant, in the
event of a consolidation, merger or other transaction in which the Company is
not the surviving corporation or which results in the acquisition of
substantially all the Company's outstanding Stock by a single person or entity
or by a group of persons and/or entities acting in concert, or in the event of
the sale or transfer of substantially all the Company's assets or a
dissolution or liquidation of the Company (a "covered transaction"), the
following rules shall apply:
 
  (a) Subject to paragraph (b) below, all outstanding Awards requiring
exercise will cease to be exercisable, and all other Awards to the extent not
fully vested (including Awards subject to conditions not yet satisfied or
 
                                      A-5
<PAGE>
 
determined) will be forfeited, as of the effective time of the covered
transaction, provided that the Committee may in its sole discretion (but
subject to Section 7.4), on or prior to the effective date of the covered
transaction, (1) make any outstanding Option and Stock Appreciation Right
exercisable in full, (2) remove the restrictions from any Restricted Stock,
(3) cause the Company to make any payment and provide any benefit under any
Deferred Stock Award and (4) remove any performance or other conditions or
restrictions on any Award; or
 
  (b) With respect to an outstanding Award held by a Participant who,
following the covered transaction, will be employed by or otherwise providing
services to an entity which is a surviving or acquiring entity in the covered
transaction or an affiliate of such an entity, the Committee may at or prior
to the effective time of the covered transaction, in its sole discretion and
in lieu of the action described in paragraph (a) above, arrange to have such
surviving or acquiring entity or affiliate assume any Award held by such
Participant outstanding hereunder or grant a replacement award which, in the
judgment of the Committee, is substantially equivalent to any Award being
replaced.
 
8. GENERAL PROVISIONS
 
  8.1. Documentation of Awards.
 
  Awards will be evidenced by such written instruments, if any, as may be
prescribed by the Committee from time to time. Such instruments may be in the
form of agreements to be executed by both the Participant and the Company, or
certificates, letters or similar instruments, which need not be executed by
the Participant but acceptance of which will evidence agreement to the terms
thereof.
 
  8.2. Rights as a Stockholder, Dividend Equivalents.
 
  Except as specifically provided by the Plan, the receipt of an Award will
not give a Participant rights as a stockholder; the Participant will obtain
such rights, subject to any limitations imposed by the Plan or the instrument
evidencing the Award, only upon the issuance of Stock. However, the Committee
may, on such conditions as it deems appropriate, provide that a Participant
will receive a benefit in lieu of cash dividends that would have been payable
on any or all Stock subject to the Participant's Award had such Stock been
outstanding. Without limitation, the Committee may provide for payment to the
Participant of amounts representing such dividends, either currently or in the
future, or for the investment of such amounts on behalf of the Participant.
 
  8.3. Conditions on Delivery of Stock.
 
  The Company will not be obligated to deliver any shares of Stock pursuant to
the Plan or to remove restrictions from shares previously delivered under the
Plan (a) until all conditions of the Award have been satisfied or removed, (b)
until, in the opinion of the Company's counsel, all applicable federal and
state laws and regulations have been complied with, (c) if the outstanding
Stock is at the time listed on any stock exchange or The NASDAQ National
Market, until the shares to be delivered have been listed or authorized to be
listed on such exchange or market upon official notice of notice of issuance,
and (d) until all other legal matters in connection with the issuance and
delivery of such shares have been approved by the Company's counsel. If the
sale of Stock has not been registered under the Securities Act of 1933, as
amended, the Company may require, as a condition to exercise of the Award,
such representations or agreements as counsel for the Company may consider
appropriate to avoid violation of such Act and may require that the
certificates evidencing such Stock bear an appropriate legend restricting
transfer.
 
  If an Award is exercised by the Participant's legal representative, the
Company will be under no obligation to deliver Stock pursuant to such exercise
until the Company is satisfied as to the authority of such representative.
 
  8.4. Tax Withholding.
 
  The Company will withhold from any cash payment made pursuant to an Award an
amount sufficient to satisfy all federal, state and local withholding tax
requirements (the "withholding requirements").
 
                                      A-6
<PAGE>
 
  In the case of an Award pursuant to which Stock may be delivered, the
Committee will have the right to require that the Participant or other
appropriate person remit to the Company an amount sufficient to satisfy the
withholding requirements, or make other arrangements satisfactory to the
Committee with regard to such requirements, prior to the delivery of any Stock
or removal of restrictions thereon. If and to the extent that such withholding
is required, the Committee may permit the Participant or such other person to
elect at such time and in such manner as the Committee provides to have the
Company hold back from the shares to be delivered, or to deliver to the
Company, Stock having a value calculated to satisfy the withholding
requirement. The Committee may make such share withholding mandatory with
respect to any Award at the time such Award is made to a Participant.
 
  If at the time an ISO is exercised the Committee determines that the Company
could be liable for withholding requirements with respect to the exercise or
with respect to a disposition of the Stock received upon exercise, the
Committee may require as a condition of exercise that the person exercising
the ISO agree (a) to provide for withholding under the preceding paragraph of
this Section 8.4, if the Committee determines that a withholding
responsibility may arise in connection with tax exercise, (b) to inform the
Company promptly of any disposition (within the meaning of section 424(c) of
the Code) of Stock received upon exercise, and (c) to give such security as
the Committee deems adequate to meet the potential liability of the Company
for the withholding requirements and to augment such security from time to
time in any amount reasonably deemed necessary by the Committee to preserve
the adequacy of such security.
 
  8.5. Transferability of Awards.
 
  The Committee may permit an Award, other than an ISO, to be transferred in
accordance with terms and conditions specified by the Committee. Otherwise, no
Award may be transferred other than by will or by the laws of descent and
distribution.
 
  8.6. Adjustments in the Event of Certain Transactions.
 
  (a) In the event of a stock dividend, stock split or combination of shares,
recapitalization or other change in the Company's capitalization, or other
distribution to holders of Stock other than normal cash dividends, after the
effective date of the Plan, the Committee will make any appropriate
adjustments to the maximum number of shares that may be delivered under the
Plan under the first paragraph of Section 4 above and to the limits described
in the second paragraph of Section 4.
 
  (b) In any event referred to in paragraph (a), the Committee will also make
any appropriate adjustments to the number and kind of shares of Stock or
securities subject to Awards then outstanding or subsequently granted, any
exercise prices relating to Awards and any other provision of Awards affected
by such change. The Committee may also make such adjustments to take into
account material changes in law or in accounting practices or principles,
mergers, consolidations, acquisitions, dispositions or similar corporate
transactions, or any other event, if it is determined by the Committee that
adjustments are appropriate to avoid distortion in the operation of the Plan;
provided, that adjustments pursuant to this sentence shall not be made to the
extent it would cause any Award intended to be exempt under Section
162(m)(4)(c) of the Code to fail to be so exempt.
 
  (c) In the case of ISOs, the adjustments described in (a) and (b) will be
made only to the extent consistent with continued qualification of the Option
under Section 422 of the Code (in the case of an ISO) or Section 162(m) of the
Code.
 
  8.7. Employment Rights, Etc.
 
  Neither the adoption of the Plan nor the grant of Awards will confer upon
any person any right to continued retention by the Company or any subsidiary
as an Employee or otherwise, or affect in any way the right of the Company or
subsidiary to terminate an employment, service or similar relationship at any
time. Except as specifically provided by the Committee in any particular case,
the loss of existing or potential profit in Awards
 
                                      A-7
<PAGE>
 
granted under the Plan will not constitute an element of damages in the event
of termination of an employment, service or similar relationship even if the
termination is in violation of an obligation of the Company to the
Participant.
 
  8.8. Deferral of Payments.
 
  The Committee may agree at any time, upon request of the Participant, to
defer the date on which any payment under an Award will be made.
 
  8.9. Past Services as Consideration.
 
  Where a Participant purchases Stock under an Award for a price equal to the
par value of the Stock the Committee may determine that such price has been
satisfied by past services rendered by the Participant.
 
9. EFFECT, AMENDMENT AND TERMINATION
 
  Neither adoption of the Plan nor the grant of Awards to a Participant will
affect the Company's right to grant to such Participant awards that are not
subject to the Plan, to issue to such Participant Stock as a bonus or
otherwise, or to adopt other plans or arrangements under which Stock may be
issued to Employees.
 
  The Committee may at any time or times amend the Plan or any outstanding
Award for any purpose which may at the time be permitted by law, or may at any
time terminate the Plan as to any further grants of Awards, provided that
(except to the extent expressly required or permitted by the Plan) no such
amendment will, without the approval of the stockholders of the Company,
effectuate a change for which stockholder approval is required in order for
the Plan to continue to qualify for the award of ISOs under Section 422 of the
Code or for the award of performance-based compensation under Section 162(m)
of the Code or which would result in a material increase in (i) the aggregate
number of shares of Stock that may be delivered under the Plan, (ii) the
categories of persons or entities that may be considered Participants or (iii)
the aggregate benefits available to Participants under the Plan.
 
                                      A-8
<PAGE>
 
 
 
 
 
                                                                      1176-PS-99
<PAGE>
 
                                  DETACH HERE
- --------------------------------------------------------------------------------

                                     PROXY
                               BROOKSTONE, INC.

        The undersigned, revoking previous proxies relating to these shares, 
hereby acknowledges receipt of the Notice and Proxy Statement dated May 14, 
1999, in connection with the 1999 Annual Meeting of Stockholders to be held at 
9:30 a.m., on June 15, 1999, at The BankBoston Conference Center, 35th floor, 
and hereby appoints Michael F. Anthony and Philip W. Roizin and both of them 
(with full power to act alone), the attorneys and proxies of the undersigned 
with power of substitution to both to vote all shares of the Common Stock of 
Brookstone, Inc. registered in the name provided herein which the undersigned is
entitled to vote at the 1999 Annual Meeting of Stockholders, and at any 
adjournments thereof, with all the powers the undersigned would have if 
personally present. Without limiting the general authorization hereby given, 
said proxies are, and each of them is, instructed to vote or act as follows on 
the proposals set forth in said Proxy Statement:

        Election of all 5 directors (or if any nominee is not available for
        election, such substitute as the Board of Directors may designate)

        Nominees:
                   Michael F. Anthony, Mone Anathan, III, 
                   Adam Kirsch, Michael L. Glazer, Robert F. White.

SEE REVERSE SIDE. If you wish to vote in accordance with the Board of 
                  Directors' recommendations, just sign on the reverse side.
                  You need not mark any boxes.

                  CONTINUED AND TO BE SIGNED ON REVERSE SIDE

- --------------------                                       --------------------
  SEE REVERSE SIDE                                           SEE REVERSE SIDE
- --------------------                                       --------------------

<PAGE>

                                  DETACH HERE
- --------------------------------------------------------------------------------

[X] Please mark
    votes as in
    this example.

This Proxy when executed will be voted in the manner directed herein. If no 
direction is made, this proxy will be voted FOR the election of Directors and
FOR Proposal 2 and FOR Proposal 3.
- --------------------------------------------------------------------------------
      The Board of Directors recommends a vote FOR Proposals 1, 2 and 3.
- --------------------------------------------------------------------------------

1. Election of Directors (see reverse)

                     FOR              WITHHELD
                     [_]                [_]

[_]________________________________________
   For all nominees except as noted above


2. Ratify the appointment of PricewaterhouseCoopers LLC as the independent
   accountants to examine the financial statements of the Company and its
   subsidiaries for the fiscal year ending January 29, 2000.

                     FOR         AGAINST        ABSTAIN
                     [_]          [_]             [_]

3. Approve and adopt the 1999 Equity Incentive Plan.

                     FOR         AGAINST        ABSTAIN
                     [_]          [_]             [_]

- --------------------------------------------------------------------------------


                               MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT [_]


                               Please sign exactly as your name appears hereon.
                               Joint owners should each sign. When signing as
                               attorney, executor, administrator, trustee or
                               guardian, please give full title as such.


Signature:__________________________________________________ Date:______________


Signature:__________________________________________________ Date:______________





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