MILLS VALUE ADVISER INC /ADV
SC 13D, 1999-02-08
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

                    INFORMATION TO BE INCLUDED IN STATEMENTS
                 FILED PURSUANT TO RULE 13d-1(a) AND AMENDMENTS
                     THERETO FILED PURSUANT TO RULE 13d-2(a)
                                (Amendment No. )1

                            HERSHA HOSPITALITY TRUST
- --------------------------------------------------------------------------------
                                (Name of Issuer)

PRIORITY CLASS A COMMON SHARES OF BENEFICIAL INTEREST, PAR VALUE $0.01 PER SHARE
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                         (Title of Class of Securities)

                                    427825104
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                                 (CUSIP Number)

                GEORGE R. WHITTEMORE, MILLS VALUE ADVISER, INC.,
          707 EAST MAIN STREET, RICHMOND, VIRGINIA 23219 (804) 344-3804
- --------------------------------------------------------------------------------
           (Name, Address and Telephone Number of Person Authorized to
                      Receive Notices and Communications)

                                JANUARY 21, 1999
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             (Date of Event which Requires Filing of this Statement)

         If the filing person has  previously  filed a statement on Schedule 13G
to report the  acquisition  that is the  subject of this  Schedule  13D,  and is
filing this schedule because of Rule 13d-1(e),  13d-1(f) or 13d-1(g),  check the
following box |_|.

         Note:  Schedules  filed in paper format shall include a signed original
and five copies of the schedule,  including all exhibits.  See Rule 13d-7(b) for
other parties to whom copies are to be sent.


                         (Continued on following pages)

                              (Page 1 of 11 Pages)




         1 The  remainder of this cover page shall be filled out for a reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

         The information  required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934, as amended (the "Act"),  or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other  provisions of the Act
(however, see the Notes).

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<PAGE>

- ----------------------------                        ----------------------------
    CUSIP No. 427825104          SCHEDULE 13D            Page 2 of 11 Pages
- ----------------------------                        ----------------------------

- --------- ----------------------------------------------------------------------
1         NAME OF REPORTING PERSONS
          I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

          Mills Value Adviser, Inc.
          I.R.S. ID #54-1410376
- --------- ----------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)    |_|
                                                                      (b)    |_|
          Not Applicable
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3         SEC USE ONLY


- --------- ----------------------------------------------------------------------
4         SOURCE OF FUNDS*

          OO
- --------- ----------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEM 2(d) or 2(e)                                                  |_|

          Not Applicable
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6         CITIZENSHIP OR PLACE OF ORGANIZATION

          Virginia
- ------------------------- ------- ----------------------------------------------
       NUMBER OF          7       SOLE VOTING POWER

         SHARES                   -0-
                          ------- ----------------------------------------------
                          8       SHARED VOTING POWER
      BENEFICIALLY
                                  -0-
                          ------- ----------------------------------------------
     OWNED BY EACH        9       SOLE DISPOSITIVE POWER

       REPORTING                  300,000
                          ------- ----------------------------------------------
                          10      SHARED DISPOSITIVE POWER
      PERSON WITH
                                  -0-
- ------------------------- ------- ----------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          300,000
- --------- ----------------------------------------------------------------------
12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
                                                                             |_|
          Not Applicable
- --------- ----------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          14.2%
- --------- ----------------------------------------------------------------------
14        TYPE OF REPORTING PERSON*

          IA (INVESTMENT ADVISER)
- --------- ----------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>

                                  SCHEDULE 13D
                                       FOR
                            MILLS VALUE ADVISER, INC.


Item 1.       Security and Issuer

              This  statement  relates to the Priority  Class A Common Shares of
              Beneficial  Interest,  par value $0.01 per share ("Common Stock"),
              of Hersha  Hospitality  Trust, 148 Sheraton Drive, New Cumberland,
              Pennsylvania 17070 (the "Issuer").


Item 2.       Identity and Background

              Mills Value Adviser, Inc.

              Mills Value  Adviser,  Inc. (the  "Corporation")  is a corporation
              organized  under the laws of the  Commonwealth  of  Virginia.  Its
              principal  business is providing  investment  advisory services to
              its clients.  The address of its principal  business and principal
              office is 707 East Main  Street,  Richmond,  VA 23219.  During the
              past five years,  the  Corporation  has not been  convicted in any
              criminal  proceeding,  excluding  traffic  violations  or  similar
              misdemeanors.

              On March 28,  1996,  the  Corporation  and Charles A. Mills,  III,
              Chairman of the Board of the Corporation in Cases # SEC 960020 and
              SEC 960022  entered  into an  admission  and  consent  order which
              accepted an order of  settlement  alleging  violations of Virginia
              Code  Sections  13.1-504 A and  13.1-504 C by the  Virginia  State
              Corporation  Commission.  In  particular,  the order of settlement
              alleged that the Corporation  temporarily  transacted  business in
              the  Commonwealth  of  Virginia  as  an  unregistered   investment
              advisor; that the Corporation temporarily employed an unregistered
              investment advisor representative;  and that Mr. Mills temporarily
              transacted   business  in  the  Commonwealth  of  Virginia  as  an
              unregistered investment advisor.  Without admitting or denying the
              allegations,  the  Corporation  paid  $200.00  and Mr.  Mills paid
              $2,500.00 to the  Commonwealth  of Virginia.  The  Corporation has
              undertaken  measures to prevent a lapse in required  registrations
              or other similar occurrence.




                               Page 3 of 11 Pages
<PAGE>

              Charles A. Mills, III

              (A)      Charles A. Mills, III

              (B)      707 East Main Street, Richmond, VA 23219

              (C)      Charles A.  Mills,  III is  Chairman  of the Board of the
                       Corporation  and also a director and Chairman of Anderson
                       & Strudwick,  Incorporated, a stock brokerage firm, whose
                       address is the same as the Corporation's.

              (D)      During the past five years, Charles A. Mills, III has not
                       been  convicted  in  a  criminal  proceeding,   excluding
                       traffic violations or similar misdemeanors.

              (E)      On March 28, 1996, the  Corporation and Charles A. Mills,
                       III,  Chairman of the Board of the Corporation in Cases #
                       SEC 960020 and SEC 960022  entered into an admission  and
                       consent  order  which  accepted  an order  of  settlement
                       alleging  violations of Virginia Code Sections 13.1-504 A
                       and  13.1-504  C  by  the  Virginia   State   Corporation
                       Commission.  In  particular,   the  order  of  settlement
                       alleged  that  the  Corporation   temporarily  transacted
                       business   in  the   Commonwealth   of   Virginia  as  an
                       unregistered  investment  advisor;  that the  Corporation
                       temporarily  employed an unregistered  investment advisor
                       representative; and that Mr. Mills temporarily transacted
                       business   in  the   Commonwealth   of   Virginia  as  an
                       unregistered  investment  advisor.  Without  admitting or
                       denying the allegations, the Corporation paid $200.00 and
                       Mr. Mills paid $2,500.00 to the Commonwealth of Virginia.
                       The  Corporation  has  undertaken  measures  to prevent a
                       lapse  in  required   registrations   or  other   similar
                       occurrence.

              (F)      Charles A. Mills,  III is a citizen of the United  States
                       of America.

              George R. Whittemore

              (A)      George R. Whittemore

              (B)      707 East Main Street, Richmond, VA 23219

              (C)      George R.  Whittemore  is President and a Director of the
                       Corporation  and  Senior  Vice  President  of  Anderson &
                       Strudwick,  Incorporated,  a stock brokerage firm,  whose
                       address is the same as the Corporation's.



                               Page 4 of 11 Pages
<PAGE>

              (D)      During the past five years,  George R. Whittemore has not
                       been  convicted  in  a  criminal  proceeding,   excluding
                       traffic violations or similar misdemeanors.

              (E)      During the past five years,  George R. Whittemore has not
                       been a  party  to a civil  proceeding  of a  judicial  or
                       administrative body of competent jurisdiction and has not
                       been  subject  to  a  judgment,  decree  or  final  order
                       enjoining   future   violations  of,  or  prohibiting  or
                       mandating   activities   subject  to,  federal  or  state
                       securities  laws or finding any violation with respect to
                       such laws.

              (F)      George R. Whittemore is a citizen of the United States of
                       America.

              Blair J. Frantzen

              (A)      Blair J. Frantzen

              (B)      707 East Main Street, Richmond, VA 23219

              (C)      Blair J. Frantzen is  Secretary/Treasurer  and a Director
                       of the  Corporation  and a Vice  President  of Anderson &
                       Strudwick,  Incorporated,  a stock brokerage firm,  whose
                       address is the same as the Corporation's.

              (D)      During the past five  years,  Blair J.  Frantzen  has not
                       been  convicted  in  a  criminal  proceeding,   excluding
                       traffic violations or similar misdemeanors.

              (E)      During the past five  years,  Blair J.  Frantzen  has not
                       been a  party  to a civil  proceeding  of a  judicial  or
                       administrative body of competent jurisdiction and has not
                       been  subject  to  a  judgment,  decree  or  final  order
                       enjoining   future   violations  of,  or  prohibiting  or
                       mandating   activities   subject  to,  federal  or  state
                       securities  laws or finding any violation with respect to
                       such laws.

              (F)      Blair J.  Frantzen  is a citizen of the United  States of
                       America.

              Todd J. Peters

              (A)      Todd J. Peters

              (B)      707 East Main Street, Richmond, Virginia 23219



                               Page 5 of 11 Pages
<PAGE>

              (C)      Todd  J.  Peters  is  Vice   President  and  Director  of
                       Marketing of the Corporation.

              (D)      During the past five  years,  Todd J. Peters has not been
                       convicted  in a criminal  proceeding,  excluding  traffic
                       violations or similar misdemeanors.

              (E)      During the past five years, Todd J. Peters has not been a
                       party   to  a  civil   proceeding   of  a   judicial   or
                       administrative body of competent jurisdiction and has not
                       been  subject  to  a  judgment,  decree  or  final  order
                       enjoining   future   violations  of,  or  prohibiting  or
                       mandating   activities   subject  to,  federal  or  state
                       securities  laws or finding any violation with respect to
                       such laws.

              (F)      Todd J.  Peters  is a  citizen  of the  United  States of
                       America.

              George W. Anderson

              (A)      George W. Anderson

              (B)      707 East Main Street, Richmond, VA 23219

              (C)      George W.  Anderson is a Director of the  Corporation  as
                       well as a Senior Vice  President of Anderson & Strudwick,
                       Incorporated,  a stock  brokerage  firm, and President of
                       Anderson & Strudwick Holding  Corporation,  both of whose
                       addresses are the same as the Corporation's.

              (D)      During the past five years,  George W.  Anderson  has not
                       been  convicted  in  a  criminal  proceeding,   excluding
                       traffic violations or similar misdemeanors.

              (E)      During the past five years,  George W.  Anderson  has not
                       been a  party  to a civil  proceeding  of a  judicial  or
                       administrative body of competent jurisdiction and has not
                       been  subject  to  a  judgment,  decree  or  final  order
                       enjoining   future   violations  of,  or  prohibiting  or
                       mandating   activities   subject  to,  federal  or  state
                       securities  laws or finding any violation with respect to
                       such laws.

              (F)      George W.  Anderson is a citizen of the United  States of
                       America.



                               Page 6 of 11 Pages
<PAGE>

Item 3.       Source and Amount of Funds and Other Consideration

              The total  amount of the funds  used in making the  purchases  was
              $1,800,017.  The source of the funds used in making the  purchases
              was  from  client   accounts  over  which  the   Corporation   has
              discretionary investment authority.


Item 4.       Purpose of Transaction

              The   Corporation,    an   investment   advisory   firm,   through
              discretionary  investment  authority granted to it by its clients,
              has purchased  shares of Common Stock for  investment  purposes on
              behalf of its clients.

              There are no plans or proposals which the Corporation,  Charles A.
              Mills,  III,  George R.  Whittemore,  Blair J.  Frantzen,  Todd J.
              Peters  or  George W.  Anderson  may have that  relate to or would
              result in:

              (A)      The acquisition by any person of additional securities of
                       the  Issuer,  or the  disposition  of  securities  of the
                       Issuer, except as otherwise disclosed herein;

              (B)      An extraordinary corporate transaction, such as a merger,
                       reorganization  or  liquidation,  involving the Issuer or
                       any of its subsidiaries;

              (C)      A sale or transfer of a material  amount of assets of the
                       Issuer or of any of its subsidiaries;

              (D)      Any  change  in  the  present   board  of   directors  or
                       management   of  the  Issuer,   including  any  plans  or
                       proposals to change the number or term of directors or to
                       fill any existing vacancies on the board;

              (E)      Any  material  change in the  present  capitalization  or
                       dividend policy of the Issuer;

              (F)      Any other  material  change in the  Issuer's  business or
                       corporate structure;

              (G)      Changes in the Issuer's  charter,  bylaws or  instruments
                       corresponding  thereto or other  actions which may impede
                       the acquisition of control of the Issuer by any person;

              (H)      Causing  a  class  of  securities  of  the  Issuer  to be
                       delisted from a national  securities exchange or to cease
                       to  be authorized  to be



                               Page 7 of 11 Pages
<PAGE>

                       quoted  in  an   inter-dealer   quotation   system  of  a
                       registered national securities association;

              (I)      A class  of  equity  securities  of the  Issuer  becoming
                       eligible  for  termination  of  registration  pursuant to
                       Section 12(g)(4) of the Securities  Exchange Act of 1934,
                       as amended; or

              (J)      Any action similar to any of those enumerated above.


Item 5.       Interest in Securities of the Issuer

              (A)      The  aggregate  number  and  percentage  of Common  Stock
                       beneficially  owned by the Corporation are 300,000 shares
                       and 14.2%, respectively.

              (B)      The  Corporation  does not  have any  power to vote or to
                       direct the vote of the shares identified pursuant to Item
                       5(a). The Corporation has the sole power to dispose or to
                       direct the disposition of all shares identified  pursuant
                       to Item 5(a).

              (C)      Transactions  in the  securities  identified  pursuant to
                       Item 5(a) during the past 60 days are as follows:


   Beneficial       Trans.         Amount of       Price Per         Where/How
     Owner           Date        Transaction         Share           Effected

      MVA          01/21/99       $1,800,017         $6.00        Initial Public
                                                                     Offering

              (D)      Not applicable.

              (E)      Not applicable.

              Charles A. Mills, III

              (A)      None

              (B)      None

              (C)      None

              (D)      Not applicable.

              (E)      Not applicable.



                               Page 8 of 11 Pages
<PAGE>

              George R. Whittemore

              (A)      None

              (B)      None

              (C)      None

              (D)      Not applicable.

              (E)      Not applicable.

              Blair J. Frantzen

              (A)      None

              (B)      None

              (C)      None

              (D)      Not applicable.

              (E)      Not applicable.

              Todd J. Peters

              (A)      None

              (B)      None

              (C)      None

              (D)      Not applicable.

              (E)      Not applicable.

              George W. Anderson

              (A)      None

              (B)      None

              (C)      None

              (D)      Not applicable.



                               Page 9 of 11 Pages
<PAGE>

              (E)      Not applicable.


Item 6.       Contracts,  Arrangements,  Understandings  or  Relationships  with
              Respect to Securities of the Issuer

              None


Item 7.       Material to be Filed as Exhibits

              None




                              Page 10 of 11 Pages
<PAGE>

                                   SIGNATURES

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify  that the  information  set forth in this  statement  on Schedule 13D is
true, complete and correct.

                                            MILLS VALUE ADVISER, INC.



Date:    January 21, 1999                   /s/ CHARLES A. MILLS, III  
                                            ---------------------------
                                            CHARLES A. MILLS, III
                                            Chairman of the Board



Date:    January 21, 1999                   /s/ GEORGE R. WHITTEMORE   
                                            ---------------------------
                                            GEORGE R. WHITTEMORE
                                            President/Director



Date:    January 21, 1999                   /s/ BLAIR J. FRANTZEN               
                                            ------------------------------------
                                            BLAIR J. FRANTZEN
                                            Secretary/Treasurer/Dir.



Date:    January 21, 1999                   /s/ GEORGE W. ANDERSON     
                                            ---------------------------
                                            GEORGE W. ANDERSON
                                            Director



Date:    January 21, 1999                   /s/ TODD J. PETERS                  
                                            ------------------------------------
                                            TODD J. PETERS
                                            Vice President



Attention:    Intentional  misstatements or omissions of fact constitute Federal
              criminal violations (see 18 U.S.C. 1001).




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