CONNECT INC
10-Q, 1997-11-13
PREPACKAGED SOFTWARE
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<PAGE>
 
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                   ---------
                                   FORM 10-Q
                                   ---------
(Mark One)

[X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

        For the quarterly period ended September 30, 1997

                          or

[_]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

        For the transition period from          to
                                       ---------   --------

                       Commission File Number 000-20873

                                 CONNECT, INC.
            (Exact name of registrant as specified in its charter)

        Delaware                                             77-0431045
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                         Identification Number)

                               515 Ellis Street
                     Mountain View, California  94043-2242
             (Address of principal executive offices)  (Zip code)

                                (650) 254-4000
             (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.   Yes [X]    No [_]

As of October 31, 1997 there were 19,115,140 shares of the Registrant's Common
Stock outstanding.

                                      -1-
<PAGE>
 
                                 CONNECT, INC.

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                          Page
                                                                          ----
<S>                                                                      <C>
PART I - FINANCIAL INFORMATION

         ITEM 1.  Financial Statements (Unaudited)

            Condensed Balance Sheets as of..............................   3
            September 30, 1997 and December 31, 1996

            Condensed Statements of Operations for the three months.....   4
            and nine months ended September 30, 1997 and 1996

            Condensed Statements of Cash Flows for the..................   5
            nine months ended September 30, 1997 and 1996

            Notes to Condensed Financial Statements.....................   6

         ITEM 2.  Management's Discussion and Analysis of Financial.....   7
                  Condition and Results of Operations



PART II - OTHER INFORMATION

          ITEM 1.  Legal Proceedings....................................  12

          ITEM 2   Changes in Securities................................  12
                  
          ITEM 3   Defaults Upon Senior Securities......................  12
                  
          ITEM 4.  Submission of Matters to Vote of Security Holders....  12
                  
          ITEM 5.  Other Information....................................  13
                  
          ITEM 6.  Exhibits and Reports on Form 8-K.....................  13

SIGNATURES
</TABLE>

                                      -2-
<PAGE>
 
ITEM 1.      FINANCIAL STATEMENTS

                                 CONNECT, INC.
                                        
                            CONDENSED BALANCE SHEETS
                       (in thousands, except share data)
                                  (Unaudited)

<TABLE>
<CAPTION>

                                                          SEPTEMBER 30,   DECEMBER 31,
                                                              1997           1996
                                                          ----------------------------

<S>                                                   <C>             <C>
ASSETS
Current assets
  Cash and cash equivalents..............................   $  2,851        $ 12,214
  Accounts receivable, less allowances for doubtful
   accounts of $357 at September 30, 1997 and $222
   at December 31, 1996..................................      2,121           2,533
  Prepaid expenses and other current assets..............        952             606
                                                           ---------        --------
Total current assets.....................................      5,924          15,353
Property and equipment, net..............................      2,734           3,647
Other assets.............................................        124             154
                                                           ---------        --------
Total assets.............................................  $   8,782        $ 19,154
                                                           =========        ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Notes payable..........................................  $     537        $     61
                                                           ---------        --------
  Accounts payable.......................................      1,295           1,688
  Accrued payroll and related expenses...................      1,007             941
  Other accrued liabilities..............................      1,180           1,321
  Deferred revenue.......................................        388             189
  Current portion of extended vendor liabilities.........        270             261
  Obligations under capital leases.......................        447             548
                                                           ---------        --------
Total current liabilities................................      5,124           5,009
  Notes payable..........................................        945               9
  Long-term portion of extended vendor liabilities.......        258             417
  Long-term obligations under capital leases.............         54             364
Commitments and contingencies
Stockholders' equity:
  Preferred stock:
        Authorized shares--10,000,000
        Issued and outstanding shares--none..............         --              --
  Common stock: $.001 par value
        Authorized shares--40,000,000
        Issued and outstanding shares--19,036,357 at
        September 30, 1997 and 18,531,467 at December 31,
        1996.............................................         19              19
  Additional paid-in capital.............................     60,978          60,448
  Deferred compensation..................................       (107)           (139)
  Accumulated deficit....................................    (58,489)        (46,973)
                                                           ---------        --------
Total stockholders' equity...............................      2,401          13,355
                                                           ---------        --------
Total liabilities and stockholders' equity...............  $   8,782        $ 19,154
                                                           =========        ========
</TABLE>
See accompanying notes.

                                      -3-
<PAGE>
 
                                 CONNECT, INC.
                                        
                       CONDENSED STATEMENTS OF OPERATIONS
                                        
                   (in thousands, except loss per share data)
                                  (Unaudited)



<TABLE>
<CAPTION>

                                           THREE MONTHS ENDED         NINE MONTHS ENDED
                                             SEPTEMBER 30,              SEPTEMBER 30,
                                          ----------------------------------------------
                                           1997         1996         1997         1996
                                          -------      -------     --------     --------
<S>                                     <C>            <C>          <C>          <C>
REVENUE:
  License..............................   $   613      $ 1,227     $  2,495     $  2,738
  Service..............................     1,410        1,710        4,595        4,187
                                          -------      -------     --------     --------
Total revenue..........................     2,023        2,937        7,090        6,925
COST OF REVENUE:
  License..............................       151          221          545          504
  Service..............................     1,788        2,084        6,584        6,382
                                          -------      -------     --------     --------
        Total cost of revenue..........     1,939        2,305        7,129        6,886
                                          -------      -------     --------     --------
  Gross profit (loss)..................        84          632          (39)          39
OPERATING EXPENSES:
  Research and development.............     1,105        1,372        3,727        3,598
  Sales and marketing..................     1,473        2,678        5,827        7,786
  General and administrative...........       634          643        1,976        1,864
                                          -------      -------     --------     --------
        Total operating expenses.......     3,212        4,693       11,530       13,248
                                          -------      -------     --------     --------
  LOSS FROM OPERATIONS.................    (3,128)      (4,061)     (11,569)     (13,209)
Interest expense.......................       (67)         (79)        (213)        (261)
Interest income and other income,
      net..............................        40          175          266          378
  LOSS BEFORE INCOME TAXES.............    (3,155)      (3,965)     (11,516)     (13,092)
Provision (benefit) for income taxes...        --           --           --           --
                                          -------      -------     --------     --------
        NET LOSS.......................   $(3,155)     $(3,965)    $(11,516)    $(13,092)
                                          =======      =======     ========     ========
PRO FORMA NET LOSS PER SHARE...........    ($0.17)      ($0.23)      ($0.61)      ($0.74)
                                          =======      =======     ========     ========
Shares used in computing pro forma net
 loss per share........................    19,036       17,320       18,850       17,613

</TABLE>
                                           
                                                        
See accompanying notes.

                                      -4-
<PAGE>
 
                                 CONNECT, INC.
                                        
                       CONDENSED STATEMENT OF CASH FLOWS
                                 (in thousands)
                                  (Unaudited)



<TABLE>
<CAPTION>
                                                                  NINE MONTHS
                                                               ENDED SEPTEMBER 30,
                                                         ------------------------------
                                                              1997            1996
                                                         --------------  --------------
<S>                                                          <C>            <C>
OPERATING ACTIVITIES
Net loss..................................................   $(11,516)     $(13,092)
Adjustments to reconcile net loss to net cash provided
 by (used in) operating activities:
       Depreciation and amortization......................      1,334         1,294
       Amortization of deferred compensation..............         32            19
Changes in operating assets and liabilities:
          Accounts receivable.............................        412          (723)
          Prepaid expenses and other current assets.......       (346)           24
          Deposits and other assets.......................         30           226
          Accounts payable, accrued payroll and
           related expenses, other accrued
           liabilities, and extended vendor liabilities...       (620)        2,360
          Deferred revenue................................        199          (195)
   Net cash used in operating activities..................    (10,474)      (10,085)
INVESTING ACTIVITIES
Purchases of property and equipment.......................       (421)       (1,525)
                                                             --------      --------
   Net cash used in investing activities..................       (421)       (1,525)
FINANCING ACTIVITIES
Proceeds from initial public offering of common stock.....         --        12,422
Proceeds from issuance of common stock....................        530            63
Proceeds from issuance of convertible preferred stock.....         --         3,901
Proceeds from issuance of notes payable...................      1,750            --
Repayment of principal on notes payable...................       (338)         (181)
Repayment of principal under capital lease obligations....       (411)         (489)
                                                             --------      --------
Net cash provided by financing activities.................      1,531        15,716
                                                             --------      --------
Net increase (decrease) in cash and cash equivalents......     (9,363)        4,106
Cash and cash equivalents at beginning of period..........     12,214        12,929
                                                             --------      --------
   Cash and cash equivalents at end of period.............   $  2,851      $ 17,035
                                                             ========      ========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for interest....................................   $    213      $    259
Cash paid for income taxes................................   $     24      $      1

SUPPLEMENTAL NON-CASH INVESTING AND FINANCING INFORMATION
Incurrence of capital lease obligations...................   $      -      $     14
Conversion of convertible preferred stock into common
 stock....................................................   $      -      $ 40,943

</TABLE>
See accompanying notes.

                                      -5-
<PAGE>
 
                                 CONNECT, INC.
                    NOTES TO CONDENSED FINANCIAL STATEMENTS


1)    THE COMPANY AND SIGNIFICANT ACCOUNTING P0LICIES

BASIS OF PRESENTATION

      The accompanying unaudited condensed financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial information and with instructions to Form 10-Q and Article 10 of
Regulation S-X.  Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included.  The financial information should be read in conjunction with the
financial statements and notes thereto included in CONNECT, Inc.'s ("CONNECT" or
the "Company") Annual Report on Form 10-K for the year ended December 31, 1996
(the "Annual Report").  The results of operations for the three and nine month
periods ended September 30, 1997 are not necessarily indicative of the results
that may be expected for the full fiscal year or for any future periods.


2)    NET LOSS PER SHARE AND PRO FORMA NET LOSS PER SHARE

      Except as noted below, net loss per share is based on the weighted average
number of shares of common stock outstanding during the period presented.
Common equivalent shares from convertible preferred stock (using the if-
converted method) have been included in the computation when dilutive.  Pursuant
to the Securities and Exchange Commission Staff Accounting Bulletins,  common
and common equivalent shares issued by the Company at prices below the initial
public offering price during the twelve-month period prior to the initial public
offering have been included in the calculation as if they were outstanding for
all periods presented through June 30, 1996 (using the treasury stock method at
a per share price of $6.00, the initial public offering price).  Per share
information calculated on this basis is as follows:

<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED          NINE MONTHS ENDED
                                                  SEPTEMBER 30,               SEPTEMBER 30,
                                          ------------------------------------------------------
                                              1997          1996          1997          1996
                                          -----------   -----------   ------------   -----------
<S>                                       <C>           <C>           <C>           <C>
Net loss per share                         $(0.17)       $(0.41)         $(0.61)       $(1.06)
Shares used in computing net loss                                    
 per share                                 19,036         9,737          18,850        12,321
 
</TABLE>


Pro forma net loss per share presented in the Statements of Operations has been
computed as described above and also gives retroactive effect, even if anti-
dilutive, to common equivalent shares from convertible preferred stock that were
automatically converted to common stock upon the closing of the initial public
offering (using the if-converted method).

      In February 1997, the Financial Accounting Standards Board issued
Statement No. 128, Earnings per Share, which is required to be adopted on
December 31, 1997. At that time, the Company will be required to change the
method currently used to compute earnings per share and to restate all prior
periods.  Under the new requirements for calculating primary earnings per share,
the dilutive effect of stock options will be excluded.  There is no impact of
Statement 128 on the calculation of net loss per share for the quarter, and nine
month period, ended September 30, 1997 and 1996.

3)      SUBSEQUENT EVENT

        Throughout the quarter the Company has been evaluating various

                                      -6-
<PAGE>
 
financing alternatives. To assist in this process the Company retained Lehman
Brothers (the lead underwriter in the Company's initial public offering). On
November 5, 1997, the Company announced that it had entered into agreements that
initially would raise $10 million through the issuance in a private placement of
units consisting of convertible debt securities and warrants (the "units"). Each
Unit will be sold for $40,000 and will consist of a convertible note in the
principal amount of $40,000 a (a "Note") and a warrant to purchase shares of
Common Stock (a "Warrant"). Each Note will accrue interest at a rate of 5% per
annum and is convertible at the option of the holder into shares of the
Company's Commons Stock at a price per share equal to the lesser of (i) $2.00 or
(ii) 80% of the average closing bid price of the Company's Common Stock during
the 10 trading days prior to conversion. Each Warrant is exercisable at any time
within three years after the date of issuance to purchase 13,333 share of the
Company's Common Stock at a price of $2.50 per share. The Company is obligated
to file with the Securities and Exchange Commission shortly after the closing of
the initial sale of the Units a registration statement on Form S-3 with respect
to the resale of the shares issuable upon conversions of the Notes and exercise
of the Warrants. The Company has reserved the right to issue up to an additional
$2 million of Units (in excess of the $10 million described above) within a
short period of time after closing the initial sale of Units. The financing is
expected to close in mid November 1997, subject to certain closing conditions.


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

        This report contains, in addition to historical information, forward-
looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended, that involve risks and uncertainties.  The Company's actual
results could differ materially from the results discussed in the forward-
looking statements.  Factors that could cause or contribute to such differences
include, but are not limited to, those discussed under the caption, "Risk
Factors" in the Annual Report on Form 10-K for the year ended December 31, 1996
as well as the risks discussed elsewhere in this Quarterly Report.  In
particular such factors include:  the Company's ability to sell and implement
its products; acceptance by the marketplace of the Company's products and
services; the Company's ability to obtain working capital on terms favorable to
the Company, or at all; the Company's ability to develop new products and
services to meet market demand or incorporate evolving industry standards; the
Company's ability to compete effectively; acceptance of the Internet as a medium
for electronic commerce and order management; the Company's dependence on the
Internet infrastructure; the Company's dependence on certain third party
software and services vendors; and the Company's ability to protect its
intellectual property.  Readers are cautioned not to place undue reliance on
these forward-looking statements, which may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.  Readers should carefully review the risk factors
described in other documents the Company files from time to time with the
Securities and Exchange Commission, including, the Annual Report on Form 10-K,
the Quarterly Reports on Form 10-Q, and any Current Reports on Form 8-K filed by
the Company.

OVERVIEW

        The Company designs, develops, markets and supports application software
for Internet-based interactive commerce.  The Company was founded in 1987 to
provide on-line information services to businesses.  During the period 1987
through 1992, the Company's primary business was the operation and management of
a private on-line service and the licensing of related client software.  In 1993
and 1994, the Company also offered software for creation, 

                                      -7-
<PAGE>
 
access and operation of custom on-line systems. In late 1994, the Company began
to shift its focus from providing on-line services to developing packaged
software applications for Internet-based interactive commerce. During 1994 and
1995, the Company derived a significant portion of its revenue from contract
software development projects with two companies under which the Company
retained ownership of the technology developed. These projects formed the
foundation for the development of OneServer, the Company's core software
application, which was commercially released in September 1995, and OrderStream,
the first pre-configured implementation of OneServer, which was commercially
released in September 1996.

      During the quarter ended June 30, 1997, the Company announced its newest
product, PurchaseStream.  The PurchaseStream application is an Internet-based
purchasing system that simplifies and streamlines acquisition of indirect goods
and services.  With PurchaseStream, end-user requisitioners are empowered to
place secure online orders for routine transactions through an electronic mall
of approved suppliers.  PurchaseStream is available on a limited basis and
general availability of the product is not expected until the fourth quarter of
1997.  (OneServer, OrderStream, and PurchaseStream are trademarks of the
Company).

The Company believes that the majority of the remainder of its 1997 revenue will
continue to be from licenses of OneServer and OrderStream and the performance of
related services.  PurchaseStream is expected to reflect only modest revenue
during the fiscal year.  The Company expects that revenue from the operation of
private on-line services will constitute a decreasing portion of the Company's
overall revenue in the future.

      The Company derives revenue from software license fees and services.
License fees primarily consist of revenue from licenses of the Company's
application software.  Service revenue consists of fees from implementation
(including customization of licensed software), training, maintenance and
support, contract software development projects, and system hosting and on-line
services.  License revenue is recognized on shipment of the application software
provided there are no significant remaining obligations and the Company deems
the collectability probable.  License fees under contracts requiring significant
implementation, including customization, of licensed application software are
recognized on a percentage-of-completion basis.  Revenue from implementation
services is recognized as the services are performed, except for revenue from
certain fixed price contracts which is recognized on a percentage-of-completion
basis.  Actual costs and gross margins on fixed price contracts could differ
materially from management's estimates and such differences could have a
material adverse effect on the Company's operating results and financial
conditions.

      The Company also typically enters into maintenance agreements in
connection with licenses of its application software under which revenue is
recognized ratably over the term of the agreement, generally one year.  Usage
fees related to the Company's training, system hosting services, private on-line
services and consulting services are recognized as the services are performed.

      The Company has incurred net losses in each fiscal year since its
inception and as of September 30, 1997, has an accumulated deficit of $58.5
million.  The Company's operating expenses have increased substantially since
1994 as the Company made investments related to the development and introduction
of OneServer and its related products.  To date, all research and development
costs have been expensed as incurred and have not been capitalized because
capitalizable costs have not been material.  The Company has reduced its 
headcount from 144 at December 31, 1996, to 98 at September 30, 1997 as part of 
its efforts to reduce operating expenses. Although the reduction in headcount
could help the Company to meet its operating expense targets, it could adversely
impact the Company's sales, marketing and product development efforts. The
Company anticipates that operating expenses will continue to exceed revenues for
the foreseeable future as it continues to develop its technology, sales and
marketing efforts and establish and expand distribution channels. Accordingly,
the Company
                                      -8-
<PAGE>
 
expects to incur additional losses on a quarterly and annual basis for the
foreseeable future.

      The Company's prospects are dependent upon the successful acceptance of
its products by the market, and must be evaluated in light of the risks and
uncertainties frequently encountered by companies dependent upon such early
stage products. In addition, the Company's markets are new and rapidly evolving,
which heightens these risks and uncertainties. To address these risks, the
Company must, among other things, successfully implement its marketing strategy,
respond to competitive developments and continue to develop and upgrade its
products and technologies. During the six months ended September 30, 1997 the
Company took steps to control its expenses through reductions in staffing and
tighter controls over other costs in recognition of current business
expectations. These reductions may affect the Company's ability to respond to
competitive developments and implement its sales and marketing strategy. There
can be no assurance that the Company will succeed in addressing any or all these
risks. See "Risk Factors" in the Annual Report, as well as the risks discussed
elsewhere in this Quarterly Report.


REVENUE

      Total revenue was $2,023,000 for the three months ended September 30,
1997, compared to $2,937,000 for the three months ended September 30, 1996.
Total revenue for the nine months ended September 30, 1997 was $7,090,000,
compared to $6,925,000 for the nine months ended September 30, 1996.  Two
customers represented approximately 25% and 16%, respectively, of total revenue
for the quarter ended September 30, 1997.  The second customer contributed 15%
of total revenue for the first nine months of 1997 and a third has contributed
12% of total revenue for the first nine months of 1997.  No other customers
contributed more than 10% during the quarter or on a year to date basis.

      License revenue was $613,000, or 30% of total revenue for the three months
ended September 30, 1997, compared to $1,227,000, or 42% of total revenue, for
the third quarter ended September 30, 1996.  License revenue was $2,495,000, or
35% of total revenue, for the nine months ended September 30, 1997 compared to
$2,738,000, or 40% of total revenue, for the nine months ended September 30,
1996.  The decrease in license revenue year over year is due in part to the
change in sales management and subsequent refocusing of the sales effort during
the second quarter of 1997.  The majority of the Company's license revenue in
the third quarter ended September 30, 1997 was derived from sales to resellers
of the Company's products.

      Service revenue was $1,410,000, or 70% of total revenue, for the quarter
ended September 30, 1997 compared to $1,710,000, or 58% of total revenue, for
the quarter ended September 30, 1996.  Service revenue was $4,595,000, or 65% of
total revenue, for the nine months ended September 30, 1997 compared to
$4,187,000, or 60% of total revenue, for the nine months ended September 30,
1996.  For the quarter ended September 30, 1997, service revenue decreased 18%
when compared to the same period one year ago.  Revenues from the on-line
business continue to decrease and the Company realized lower professional
service fees due to lag in closing new customer orders.  This was partially
offset by an increase in hosting and maintenance fees.  The 10% growth in year
over year, year to date revenue is primarily due to increased hosting,
maintenance and professional services related to the OneServer and OrderStream
product lines.

The Company intends to cease its on-line business operation effective December
31, 1997.  The operation is expected to be assumed by newly formed company
related to an employee of CONNECT in exchange for a monthly payment, covering
facility and related charges, and a future royalty payment, contingent on the
achievement of certain revenue levels.  The on-line operations contributed
revenues of $390,000 and $1,378,000 for the three and nine months, 

                                      -9-
<PAGE>
 
respectively, ended September 30, 1997. Losses associated with this operation
were $65,000 and $106,000 for the three and nine months, respectively, ended
September 30, 1997.

COST OF REVENUE

      Cost of license revenue was approximately $151,000, or 25% of license
revenue, for the quarter ended September 30, 1997 compared to $221,000, or 18%
of license revenue for the quarter ended September 30, 1996.  Cost of license
revenue was $545,000, or 22% of license revenue, for the nine months ended
September 30, 1997 compared to $504,000, or 18% of license revenue, for the nine
months ended September 30, 1996.  Cost of license revenue includes sublicense
fees and expenses relating to product media.  The current versions of OneServer
related products include Netscape's Enterprise Server, which modestly increases
licensing costs as a percentage of sales due to sublicensing fees.

      Cost of service revenue was $1,788,000, or 127% of service revenue, for
the quarter ended September 30, 1997 compared to $2,084,000, or 122% of service
revenue, for the quarter ended September 30, 1996.  Cost of service revenue was
$6,584,000, or 143% of service revenue, for the nine months ended September 30,
1997, compared to $6,382,000, or 152% of service revenue, for the nine months
ended September 30, 1996.  The cost as a percent of revenue declined due to cost
reduction steps taken in the Company's on-line services business and lower
charges related to three fixed price contracts the Company entered into in prior
years.


OPERATING EXPENSES

      Research and development expenses consist primarily of personnel and
equipment costs.  Research and development expenses decreased 19% to $1,105,000
for the quarter ended September 30, 1997 from $1,372,000 for the quarter ended
September 30, 1996.  For the nine month period ended September 30, 1997 research
and development expenses increased approximately 4% to $3,727,000 from
$3,598,000 in the same prior year period.  This increase is primarily due to
management information system charges.

      Sales and marketing expenses consist primarily of salaries and sales
commissions of sales and marketing personnel and travel, marketing and
promotional expenses.  Sales and marketing expenses were approximately
$1,473,000 for the quarter ended September 30, 1997 and $5,827,000 for the nine
months ended September 30, 1997.  Sales and marketing expenses for 1996 were
$2,678,000 for the quarter ended September 30, 1996 and $7,786,000 for the nine
months ended September 30, 1996.  Sales and marketing expenses declined 45% and
25% in the three and nine month periods ended September 30, 1997, respectively,
from comparable periods in the prior year.  This is partially due to lower
commissions as a result of lower license revenue.  It also reflects lower
charges of providing sales and marketing services to the Company's online
business and preselling activities for the professional services group.

      General and administrative expenses consist primarily of salaries of
financial, administrative and management personnel and related travel expenses,
as well as legal, accounting and public company related expenses.   General and
administrative expenses decreased to $634,000 for the quarter ended September
30, 1997 from $643,000 during the quarter ended September 30, 1996.  For the
nine months ended September 30, 1997 general and administrative expenses
increased 6% to $1,976,000 from $1,864,000 in the similar prior year period.
This increase is primarily due to the added costs of being a public company
during 1997.

      Interest expense consists primarily of interest incurred on equipment
financing.  Interest expense decreased 15% to $67,000 for the quarter ended

                                      -10-
<PAGE>
 
September 30, 1997 from $79,000 during the quarter ended September 30, 1996.
For the nine month period ended September 30, 1997 interest expenses decreased
18% to $213,000 from $261,000 in the similar prior year period primarily due to
the retirement of an equipment lease line of credit in August 1996.

      Interest income and other income consists primarily of interest earned on
cash and cash equivalents and short term investments.  Interest income and other
income decreased to $40,000 and $266,000 for the three and nine month periods
ended September 30, 1997, respectively, from $175,000 and $378,000 for the same
three and nine month periods ended September 30, 1996, respectively.  This
decrease is primarily due to lower cash balances in 1997.

      The Company has a tax loss carry forward and is currently incurring losses
for tax purposes.  Accordingly, there is no provision for income taxes.

FACTORS AFFECTING QUARTERLY OPERATING RESULTS

      The Company has experienced and expects to continue to experience
significant fluctuations in quarterly operating results that may be caused by
many factors including, among others, the number, timing and significance of
product enhancements and new product announcements by the Company or its
competitors, the ability of the Company to develop, introduce and market new and
enhanced versions of the Company's products on a timely basis, the length of the
Company's sales cycle, market acceptance of and demand for the Company's
products, the pace of development of electronic commerce conducted on the
Internet, the mix of the Company's products sold, customer order deferrals in
anticipation of enhancements or new products offered by the Company or its
competitors, non-renewal of service agreements, software defects and other
product quality problems, the Company's ability to attract and retain key
personnel, the extent of international sales, changes in the level of operating
expenses and general economic conditions.  The Company anticipates that a
significant portion of its revenue will be derived from a limited number of
orders placed by large corporations, and the timing of receipt and fulfillment
of any such orders is expected to cause material fluctuations in the Company's
operating results, particularly on a quarterly basis.  The Company expects to
recognize the majority of its license revenue in the last month of each quarter.
As a result, any delay in delivery of products at the end of a quarter could
materially adversely affect operating results for that quarter.  Furthermore,
the operating results of many software companies reflect seasonal trends, and
the Company expects to be affected by such trends in the future due to the
foregoing factors, quarterly revenue and operating results are difficult to
forecast.  Revenue is also difficult to forecast because the market for
Internet-based packaged applications software is rapidly evolving and the
Company's sales cycle may vary substantially from customer to customer.

      Further, the Company's expense levels are based, in significant part, on
the Company's expectations as to future revenue and are therefore relatively
fixed in the short term.  If revenue levels fall below expectations, net income
is likely to be disproportionately adversely affected because a proportionately
smaller amount of the Company's expenses varies with its revenue.  There can be
no assurance that the Company will be able to achieve or maintain profitability
on a quarterly or annual basis in the future.  Due to all the foregoing factors,
the Company's future operating results may be below the expectations of
securities analysts and investors as happened in the quarters ended March 31,
1997 and September 30, 1997.  In such event, the price of the Company's Common
Stock would likely be materially adversely affected.  See "Risk Factors -
Fluctuations in Quarterly Operating Results" in the Company's Annual Report.


LIQUIDITY AND CAPITAL RESOURCES

      During the first quarter of 1997 the Company obtained a commitment for 

                                      -11-
<PAGE>
 
a $2,000,000 line of credit to be secured by equipment, furniture and fixtures.
The Company had drawn $1,750,000 against this line of credit as of September 30,
1997.

      Throughout the quarter the Company has been evaluating various financing
alternatives.  To assist in this process the Company retained Lehman Brothers
(the lead underwriter in the Company's initial public offering).  On November 5,
1997, the Company announced that it had entered into agreements that initially
would raise $10 million through the issuance in a private placement of units
consisting of convertible debt securities and warrants (the "units").  Each Unit
will be sold for $40,000 and will consist of a convertible note in the principal
amount of $40,000 a (a "Note") and a warrant to purchase share of Common Stock
(a "Warrant").  Each Note will accrue interest at a rate of 5% per annum and is
convertible at the option of the holder into shares of the Company's Commons
Stock at a price per share equal to the lesser of (I) $2.00 or (ii) 80% of the
average closing bid price of the Company's Common Stock during the 10 trading
days prior to conversion.  Each Warrant is exercisable at any time within three
years after the date of issuance to purchase 13,333 share of the Company's
Common Stock at a price of $2.50 per share.  The Company is obligated to file
with the Securities and Exchange Commission shortly after the closing of the
initial sale of the Units a registration statement on Form S-3 with respect to
the resale of the shares issuable upon conversions of the Notes and exercise of
the Warrants. The Company has reserved the right to issue up to an additional $2
million of Units (in excess of the $10 million described above) within a short
period of time after closing the initial sale of Units. The financing is
expected to close in mid November 1997, subject to certain closing conditions.

Assuming this convertible debt financing is completed, the Company anticipates
that its available cash resources are sufficient to meet presently anticipated
working capital and capital expenditure requirements through the end of 1998,
assuming the Company meets its internal revenue and cash flow projections.  This
estimate is a forward-looking statement that involves risks and uncertainties,
and actual results may vary materially as a result of a number of factors,
including those discussed under "Risk Factors" in the Annual Report and those
discussed elsewhere in the Quarterly Report.  If the Company is unable in any
material way to meets its internal revenue and cash flow objectives, the Company
will need to raise additional funds in order to support its operations. If
additional funds are raised through the issuance of equity securities,
stockholders of the Company may experience dilution, or the securities may have
rights, preferences, or privileges senior to those of the holders of the
Company's Common Stock.  There can be no assurances that additional financing
will be available on acceptable terms, if at all.  If adequate funds are not
available or are not available on acceptable terms, the Company may be unable to
develop or enhance its products, take advantage of future opportunities, or
respond to competitive pressures or other requirements, any of which would have
a material adverse effect on the Company's business, operating results and
financial condition.


                          PART II.  OTHER INFORMATION

ITEM 1.         LEGAL PROCEEDINGS
                Not applicable

ITEM 2.         CHANGES IN SECURITIES
                Not applicable

ITEM 3.         DEFAULTS UPON SENIOR SECURITIES
                Not applicable

ITEM 4.         SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                Not applicable

                                      -12-
<PAGE>
 
ITEM 5.         OTHER INFORMATION
                Not applicable

ITEM 6.         EXHIBITS AND REPORTS ON FORM 8-K
                The Company did not file any reports on Form 8-K during the
                three months ending September 30, 1997.

A)  EXHIBITS

        ITEM    DESCRIPTION
        ----    -----------
         4.1    Form of Private Placement Purchase Agreement
        11.1    Computation of Earnings Per Share
        27      Financial Data Schedule

                                      -13-
<PAGE>
 
                                  SIGNATURES

      Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                CONNECT, Inc.


Date:  November 13, 1997                        /s/ Gordon J. Bridge
- -------------------------                       --------------------------
                                                Gordon J. Bridge
                                                President, Chief Executive
                                                Officer, and Chairman
                                                (Principal Executive Officer)

Date:  November 13, 1997                        /s/ Joseph Girata
- -------------------------                       --------------------------
                                                Joseph Girata
                                                Vice President, Finance &
                                                Administration, and
                                                Chief Financial Officer
                                                (Principal Financial and
                                                Accounting Officer)

                                      -14-

<PAGE>
 
                                                                     EXHIBIT 4.1

                                 CONNECT, INC.
                 FORM OF PRIVATE PLACEMENT PURCHASE AGREEMENT
                                        

PRIVATE PLACEMENT PURCHASE AGREEMENT
- ------------------------------------

Connect, Inc.
515 Ellis Street
Mt. View, CA 94043
re: Purchase of Units

Gentlemen:

1.  Certain Representations; Opinion of Counsel.

     (a)  Connect, Inc. (the "Company") represents and warrants to the
          undersigned ("Subscriber") as follows:

          (i)  all  filings which the Company has made with the Securities
               Exchange Commission ("SEC") are correct and accurate in all
               material respects and in all material respects state all facts
               necessary to make such filings not misleading, and during the
               last 12 months all such filings required to be made were timely
               made;

         (ii)  there has been no material adverse change in the business, assets
               or financial condition of the Company since the most recent such
               filing, except for adverse changes in the Company's financial
               condition and results of operations since June 30, 1997;

        (iii)  except as set forth in Section 2(g) of the Note (as defined
               below), the Company has  the full power and authority to enter
               into this Agreement and to carry out the transactions
               contemplated hereby, all proceedings required to be taken by it
               or its stockholders to authorize the execution, delivery and
               performance of this Agreement and the agreements relating hereto
               have been properly taken and this Agreement constitutes a valid
               and binding obligation of the Company, enforceable in accordance
               with its terms;

         (iv)  neither the execution, delivery nor performance of this Agreement
               by the Company will, with or without the giving of notice or the
               passage of time, or both, conflict with, result in a default,
               right to accelerate or loss of rights under, or result in the
               creation of any lien, charge or encumbrance pursuant to, any
               provision of the Company's certificate of incorporation or by-
               laws or any franchise, mortgage, deed of trust, lease, license,
               agreement, understanding, law, rule or regulation or any order,
               judgment or decree to which the Company is a party or by which it
               may be bound or affected;

                                      -1-
<PAGE>
 
          (v)  NASDAQ has consented to the consummation of this
               transaction without the approval of the Company's shareholders
               and, accordingly, the number of shares which may be issued upon
               conversion of the Notes and Warrants (both as defined below) is
               not limited by NASDAQ Marketplace Rule 4460(i);

         (vi)  the Company has all necessary corporate power and authority to
               execute and deliver this Agreement and to perform its obligations
               hereunder; the execution, delivery and performance of this
               Agreement and the consummation of the transactions contemplated
               hereby have duly authorized and, except as stated in Section 2(g)
               of the Note (as defined below), all corporate actions and all
               other approvals, consents, authorizations and filings have been
               taken or made; and this Agreement, the Notes and the Warrants
               each constitute a valid and binding obligation of the Company,
               enforceable in accordance with its terms;

        (vii)  the common stock (as defined below) is listed on the Nasdaq
               National Market and trading in the common stock has not been
               suspended;

       (viii)  there is no action, suit, proceeding or investigation pending
               or, to the Company's knowledge, currently threatened against the
               Company that questions the validity of this Agreement or the
               issuance of the Units (including any securities contained
               therein), or the right of the Company to enter into this
               Agreement or to consummate the transactions contemplated hereby;
               and

         (ix)  the foregoing representations and warranties will continue to be
               true and correct on the date of Closing.

     (b)  Counsel to the Company is concurrently herewith rendering an opinion
          to Subscriber in respect of the validity of the securities issued
          hereby and on certain other matters.

2.  Sale of Units.

     (a)  The Company hereby agrees to sell to Subscriber, and Subscriber hereby
          agrees to purchase from the Company, the number of Units set forth
          opposite Subscriber's name below. The purchase price of each Unit is
          $40,000 (the purchase price of each Note being $39,000 and each
          Warrant being $1,000), and is payable in cash at the Closing.

     (b)  The sale and purchase of the Units (the "Closing") shall take place on
          the 14th day after the date of this Agreement, such day being the
          "Closing Date."

                                      -2-
<PAGE>
 
     (c)  On the Closing Date, Subscriber shall, if the conditions set forth
          in Section 2(f) below are satisfied on such Date, pay to the Company
          by wire transfer of immediately available funds the purchase price of
          the Units purchased by such Subscriber, against delivery to the
          Subscriber of the Notes and Warrants comprising such Units.

     (d)  Each Unit consists of one convertible note in the principal amount of
          $40,000 and in the form of Exhibit A (a "Note"),  and a warrant
          (collectively, the "Warrants") in the form of Exhibit B to purchase
          13,333 shares of common stock of the Company ("common stock").

     (e)  The term "Purchasers" as used herein means subscribers who in the
          aggregate are purchasing 200 Units on the Closing Date under
          agreements of the same tenor as this Agreement, and other subscribers
          who may purchase up to 100 additional Units on or before the 21st day
          after the date hereof under agreements of the same tenor as this
          Agreement (the "Completion Date").

     (f)  Notwithstanding any other term of this Agreement, Subscriber is not
          obligated to purchase any Units unless, concurrently therewith, an
          aggregate of 200 Units are purchased and paid for by all Purchasers,
          and the Company has complied with the Nasdaq stockholder notice
          requirements as set forth in Nasdaq Marketplace Rule 4460, Non-
          Quantitative Designation Criteria for Issuers Excepting Limited
          Partnerships.  It shall be a further condition to the Closing that the
          Company's representations and warranties hereunder then continue to be
          true and correct, that the Company provide at Closing a certificate of
          a senior officer of the Company to such effect, and that counsel to
          the Company confirm its opinion aforesaid.

3.  Registration.

     (a) The Company will file, on or before the 30th day after the Completion
     Date, a shelf registration statement on Form S-3 or, if not available, on
     such other appropriate Form as is then available (the "Registration
     Statement") for the public sale by Subscriber of the shares which are
     issuable on conversion of the Notes and the PIK Notes (as defined in
     Exhibit A) and on exercise of the Warrants. The  shares to be covered by
     the Registration Statement are collectively referred to as the "registered
     shares."

     (b) The Company shall use its diligent efforts to cause the Registration
     Statement to become effective not later than 60 days after the Completion
     Date, and to remain effective for three years; provided, however, that such
     three-year period shall be extended for any amount of time during which the
     Registration Statement is not currently in effect, a stop order is in
     effect or the common stock is not listed and trading on the Nasdaq National
     Market.  The registration shall be accompanied by blue sky clearances in
     such states as Subscriber may reasonably request.


     (c) The Company shall pay all expenses of the registration hereunder, other
     than Subscriber's underwriting discounts and counsel or other fees.

     (d) The Company shall supply to Subscriber a reasonable number of copies of
     all registration materials and prospectuses.  The Company shall file with
     the SEC such amendments and supplements to the Registration Statement and
     the prospectus included 

                                      -3-
<PAGE>
 
     therein as may be necessary to keep the registration statement effective
     and in compliance with the provisions of the Securities Act. The Company
     and Subscriber shall execute and deliver to each other indemnity agreements
     which are conventional in registered offerings of this type with provisions
     substantially as set forth in Exhibit C hereto. The Subscriber shall
     reasonably cooperate with the Company in the preparation and filing of the
     Registration Statement and appropriate amendments thereto.

     (e) Subscriber may transfer all or any part of its registration rights to
     "permitted transferees" of the Units (or Notes, PIK Notes or Warrants) or
     portions thereof. A "permitted transferee" is a person to whom a transfer
     of one or more Units is made at one time in accordance with the terms of
     this Agreement and who in a written notice addressed to the transferor and
     to the Company (i) agrees to comply with all covenants and agreements set
     forth in this Agreement, the Notes, PIK Notes and the Warrants, and (ii)
     can and does make each of the representations and warranties set forth in
     Section 7 of this Agreement.

     (f) Once the registration statement is effective, the Company will issue
     UNLEGENDED shares of common stock (in form which can be transmitted
     electronically if desired by Subscriber):

          (i)  on conversion of the Notes and exercise of the Warrants, whether
               or not such shares are sold simultaneously with such conversion
               or exercise; or

         (ii)  in exchange for any legended shares of common stock which were
               issued on prior conversion of the Note or exercise of the
               Warrants.

     (g) Should Subscriber from time to time or times give to the Company notice
     that it has assigned the Notes, PIK Notes or Warrants or any portion
     thereof, the Company shall, within ten business days after receipt of such
     notice as provided below, file a supplement to the registration statement
     to reflect the name(s) of the transferee(s) as a selling shareholder. Each
     notice given to the Company pursuant to this Section 3 shall be made in
     writing to the Company at the address set forth above (or such other
     address of the Company as is provided to Subscriber in writing or by public
     announcement), Attention: Chief Financial Officer, shall be made by
     overnight courier and shall be deemed made upon the date submitted to such
     overnight courier.

4.  Until the 270th day after the effective date of the Registration Statement
the Company shall not issue any securities pursuant to a private placement
exempt from registration under the Securities Act of 1933, as amended (the
"Securities Act"), provided, however, that nothing in this paragraph shall
restrict the Company from offering securities for the purpose of raising funds
to redeem the Notes pursuant to their terms as set forth in Exhibit A.

5.  The Company represents that neither the issuance of the Notes, PIK Notes and
Warrants, nor the conversion or exercise thereof,  will trigger any rights or
obligations under any outstanding securities of the Company.

6.  Subscriber represents, warrants and agrees that Subscriber shall not, for so
long as any Notes owned by Subscriber remain outstanding:

     (a)  offer, sell, contract to sell, grant any option to purchase or
          otherwise dispose of any of the Company's Common Stock (each, a

                                      -4-
<PAGE>
 
          "Sale") that Subscriber does not own as of such date, provided,
          however, that no such restriction shall apply to any Common Stock to
          be issued to Subscriber upon the conversion of any Notes which are
          converted within ten business days after such Sale or upon the
          exercise of any Warrants which are exercised within ten business days
          after such Sale; or

     (b)  directly or indirectly take any action that constitutes illegal
          manipulation of the price of the Common Stock of the Company.

7.  The Company's obligations under this Agreement and under the Notes, PIK
Notes and Warrants shall not be subject to defense, offset or counterclaim for
any matter or thing, including, without limitation, that Subscriber violated any
provision of Section 6. All claims by the Company against Subscriber shall be
brought by the Company in separate actions for monetary damages only, and
injunctive relief shall not be available.

8.  Securities Representations.

     (a) Subscriber represents and warrants that it is purchasing the Units
     solely for investment solely for its own account and not with a view to or
     for the resale or distribution thereof except as permitted under the
     Registration Statement or as otherwise permitted under the Securities Act.

     (b) Subscriber understands that it may sell or otherwise transfer the
     Units, the Notes, PIK Notes or Warrants or the shares issuable on
     conversion of the Notes or PIK Notes or exercise of the Warrants only if
     such transaction is duly registered under the Securities Act, under the
     Registration Statement or otherwise, or if Subscriber shall have received
     the favorable opinion of counsel to Subscriber, which opinion shall be
     reasonably satisfactory to counsel to the Company, to the effect that such
     sale or other transfer may be made in the absence of registration under the
     Securities Act, and registration or qualification in every applicable
     state. The certificates representing the aforesaid securities will be
     legended to reflect these restrictions, and stop transfer instructions will
     apply. Subscriber realizes that the Units are not a liquid investment.

     (c) Subscriber has not relied upon the advice of a "Purchaser
     Representative" (as defined in Regulation D of the Securities Act) in
     evaluating the risks and merits of this investment. Subscriber has the
     knowledge and experience to evaluate the Company and the risks and merits
     relating thereto.

     (d) Subscriber represents and warrants that Subscriber is an "accredited
     investor" as such term is defined in Rule 501 of Regulation D promulgated
     pursuant to the Securities Act, and shall be such on the date any Units are
     issued to Subscriber; Subscriber acknowledges that Subscriber is able to
     bear the economic risk of losing Subscriber's entire investment in the
     shares and understands that an investment in the Company involves
     substantial risks; Subscriber has the power and authority to enter into
     this agreement, and the execution and delivery of, and performance under
     this agreement shall not conflict with any rule, regulation, judgment or
     agreement applicable to the Subscriber; and Subscriber has invested in
     previous transactions involving restricted securities. Subscriber has had
     the opportunity to discuss the Company's affairs with the Company's
     officers.

9.  Commissions and Fees.

                                      -5-
<PAGE>
 
     (a)  Lehman Brothers is entitled to a fee of 8% of the proceeds to the
          Company received at the Closing from the sale of the Units (other than
          sales of Units to current stockholders of the Company for up to
          $2,000,000 in aggregate purchase price), 50% of which shall be payable
          in cash and the balance of which shall be payable in Units.  The Units
          that are provided to Lehman Brothers will be issued as part of the 100
          Units which the Company may issue at or after the Closing pursuant to
          this Agreement.

10. Miscellaneous.

     This Agreement may not be changed or terminated except by written
     agreement. It shall be binding on the parties and on their personal
     representatives and permitted assigns. It sets forth all agreements of the
     parties, and may be signed in counterparts. It shall be enforceable by
     decrees of specific performance (without posting bond or other security) as
     well as by other available remedies. This Agreement shall be governed by,
     and construed in accordance with, the laws of Delaware.  The federal and
     state courts sitting in New York, New York shall have exclusive
     jurisdiction over all matters relating to this Agreement. Trial by jury is
     expressly waived.
                                          
     All notices, requests, service of process, consents, and (g) other
     communications under this Agreement shall be in writing and shall be deemed
     to have been delivered (i) on the date personally delivered or (ii) one day
     after properly sent by recognized overnight courier, addressed to the
     respective parties at their address set forth in this Agreement or (iii) on
     the day transmitted by facsimile so long as a confirmation copy is
     simultaneously forwarded by recognized overnight courier, in each case
     addressed to the respective parties at their address set forth in this
     Agreement. Either party hereto may designate a different address by
     providing written notice of such new address to the other party hereto as
     provided above.

11.  Except as otherwise set forth herein, each party hereto shall be
responsible for its own expenses with regard to the negotiation and execution of
this Agreement.

12.  This Agreement may be amended by written agreement signed by the Company
and the original Subscriber.


Dated: ___________________________________


SUBSCRIBER:_______________________________

signature: _______________________________

type or print name: ______________________

Address: _________________________________

Fax No.___________________________________

Social Security No or EIN: _______________

Number of Units: _________________________

AGREED:

CONNECT, INC.

BY_______________________

                                      -6-
<PAGE>
 
 EXHIBIT A

THIS NOTE AND THE COMMON STOCK ISSUABLE UPON CONVERSION OF THIS NOTE HAVE NOT
     BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 AND MAY NOT BE SOLD,
     PLEDGED, HYPOTHECATED, OR OTHERWISE TRANSFERRED, DISPOSED OF OR OFFERED FOR
     SALE, IN WHOLE OR IN PART, IN THE ABSENCE OF AN EFFECTIVE REGISTRATION
     STATEMENT UNDER THAT ACT COVERING THIS NOTE AND/OR THE COMMON STOCK
     ISSUABLE UPON CONVERSION THEREOF, OR AN OPINION OF COUNSEL REASONABLY
     SATISFACTORY TO CONNECT, INC. THAT AN EXEMPTION FROM REGISTRATION IS
     AVAILABLE.

Principal Sum: $___________

Holder: ___________________


 CONVERTIBLE NOTE

 (the "Note")

 CONNECT, INC.

CONNECT, INC., a Delaware corporation (hereinafter called the "Corporation"),
     hereby promises to pay the Principal Sum to the order of Holder on October
     1, 1999. This Note shall accrue interest at the rate of 5% per annum,
     payable on the first day of each calendar quarter commencing January 1,
     1998 and at maturity (by acceleration or otherwise) or on conversion (each,
     an "interest payment date"). Interest shall be computed on the basis of a
     360-day year. Interest  shall be payable at the option of the Company
     either in cash or in Notes which have a one-year maturity and are otherwise
     identical in form to this Note (the "PIK Notes") and have a principal
     amount equal to the interest,  provided that interest may be paid in PIK
     Notes only if the public sale of shares of Common Stock issuable on
     conversion thereof is permitted under  a then effective registration
     statement. "Common Stock" means common stock of the Company , par value
     $.001 per share.

1.   This Note is being issued under a Private Placement Purchase Agreement
between the Company and the Holder (the "Subscription Agreement"). The term
"Registration Statement" shall have the meaning attributed thereto in the
Subscription Agreement, and the term "Effective Date" means the date on which
the Registration Statement shall be declared to be effective. "Completion Date"
shall have the meaning ascribed thereto in the Subscription Agreement.


2.   Conversion Rights.

     (a)  Conversions.

          (i)  Subject to the other provisions of this Section 2, the principal
               and accrued interest on this Note is convertible by Subscriber
               from time to time after the Completion Date, in whole or in part,
               into shares of Common Stock at a price for each conversion (the
               "Conversion Price") equal to the lesser of $2.00 per share (the
               "Cap") or 80% (the "Percentage") of the average closing bid price
               (the "Average Price") of the Common Stock on the Nasdaq National
               Market (or if not listed on the Nasdaq National Market, the
               Nasdaq SmallCap Market or other national securities exchange or,
               if not so listed, on the over-the-counter market) during the last
               10 trading days prior to such conversion.

                                      -7-
<PAGE>
 
         (ii)  The Cap shall be equitably adjusted in case the Company shall
               issue common stock as a dividend upon common stock or in
               payment of a dividend thereon, shall subdivide the number of
               outstanding shares of its common stock into a greater number of
               shares or shall contract the number of outstanding shares of its
               common stock into a lesser number of shares.

        (iii)  In no event (except as provided in Section 2(a)(iv)) so long as
               this Note is outstanding shall the Cap exceed (i) the lowest
               price at which the Company hereafter issues any shares of  Common
               Stock (whether in public or private placements or otherwise, but
               excluding issuances pursuant to employee or director stock
               options), or (ii) the lowest actual or potential conversion price
               of any convertible debenture or other security which the Company
               issues at any time hereafter (whether in public or private
               placements or otherwise, but excluding issuances pursuant to
               employee or director stock options), (iii) the lowest actual or
               potential exercise price of any warrant or similar security which
               the Company issues at any time hereafter, but excluding issuances
               pursuant to employee or director stock options), or (iv) the
               lowest Cap Equivalent (as hereinafter defined) in any convertible
               or exercisable security which the Company issues at any time
               hereafter (whether in public or private placements or otherwise).
               A "Cap Equivalent" means an amount, similar in concept to the Cap
               hereunder, which constitutes a ceiling on the conversion or
               exercise price of any security.

         (iv)  In no event shall the Conversion Price be less than the lesser of
               $.001 or the par value of the Common Stock.

     (b) Limit on Certain Monthly Conversions.

          (i)  In no event shall the Holder in any Month (as hereinafter
               defined) convert more than the lesser of :

               (A)  15% of the initial principal amount of this Note (together
                    with any interest thereon) plus any portion of this Note
                    which could have been, but was not,  converted under this
                    Section (b) in prior Months after the Completion Date; or

               (B)  30% of the initial principal amount of this Note (together
                    with any interest thereon).

         (ii)  A "Month" as used herein means each of the consecutive 30-day
               periods which begin on the date of issuance of this Note.

        (iii)  By way of example, assume that the Completion Date was October
               31, 1997. In each of November and December, Holder will be
               permitted to convert 15% of the initial principal amount of this
               Note. If Holder makes a full conversion in November 1997 but does
               not effect any conversion in December 1997, Holder will be
               permitted to convert 30% of the initial principal amount of this
               Note in January 1998. If Holder converts 20% of the initial
               principal amount of this Note in January 1998, Holder will be
               permitted to convert 25% of the initial principal amount of this
               Note in February 1998.

         (iv)  Notwithstanding the foregoing, this Section 2(b) shall not 

                                      -8-
<PAGE>
 
               limit any conversion of this Note which occurs when the Average
               Price during the last ten trading days prior to conversion
               exceeds $4.00. The $4.00 amount aforesaid shall be equitably
               adjusted in case the Company shall issue common stock as a
               dividend upon common stock or in payment of a dividend thereon,
               shall subdivide the number of outstanding shares of its common
               stock into a greater number of shares or shall contract the
               number of outstanding shares of its common stock into a lesser
               number of shares.

     (c)  The Note shall be convertible at any time only to the extent that
          Holder would not as a result of such exercise beneficially own more
          that 4.99% of the then outstanding Common Stock. Beneficial ownership
          shall be defined in accordance with Rule 13d-3 under the Securities
          Exchange Act of 1934, as amended, provided, however, that the
          restrictions contained in this sentence shall not apply to existing
          shareholders of the Company to the extent such status as an "existing
          shareholder" is indicated as such on the signature page to the
          applicable Subscription Agreement. The opinion of counsel to Holder
          shall prevail in the event of any dispute on the calculation of
          Holder's beneficial ownership.

     (d)  Certain Redemptions.

          (i)  In the event that the Holder proposes to convert all or any
               portion of the principal or interest of this Note at a conversion
               price of less than $1.25, the Company shall at its option be
               entitled to redeem all or any  portion of the Note proposed to be
               converted. Such option shall be exercisable by notice from the
               Company to the Holder given within two days after the notice of
               conversion.

         (ii)  If the Company shall give such notice of redemption, the Company
               shall be obligated to pay to the Holder, within 10 business days
               after the date of such notice of conversion, an amount equal to
               135% of the amount of principal proposed to be converted,
               together with accrued and unpaid interest thereon accrued through
               the date of such conversion. Such amount shall accrue interest
               from the date of such conversion until paid at the rate of 11%
               per annum or, if less, the maximum statutory interest rate in
               California.

        (iii)  The $1.25 amount aforesaid shall be equitably adjusted in case
               the Company shall issue common stock as a dividend upon common
               stock or in payment of a dividend thereon, shall subdivide the
               number of outstanding shares of its common stock into a greater
               number of shares or shall contract the number of outstanding
               shares of its common stock into a lesser number of shares.

     (e)  In the event that the Holder elects to exercise its conversion rights
          hereunder as to any shares, such conversion shall be effective when
          Holder shall give to the Company written notice of such election
          (which may be effected by facsimile). The Company shall, within two
          business days after receipt by the Company of notice of conversion,
          deliver to the Holder (or, at Holder's request, DWAC) a certificate
          for the shares of Common Stock into which such conversion was made.
          Notwithstanding the foregoing, if the provisions of Section 2(d) are
          applicable to any shares, the conversion of such shares shall not be
          effective if the Company has given the redemption notice referred to
          in such Section, provided 

                                      -9-
<PAGE>
 
          that Holder may (without limiting its other remedies) again effect
          conversion of such shares if the redemption payment therefor is not
          timely made under Section 2(d).

     (f)  The principal and accrued interest on this Note shall on October 1,
          1999 automatically convert into Common Stock at the then Conversion
          Price, but only if the Registration Statement and the Company's
          listing on NASDAQ have both been in effect at all times from and after
          January 1, 1999, and only if the closing bid price of the Common Stock
          was not less than $2.00 per share (subject to adjustment as set forth
          in Section 2(d)(iii) above) on each day from and after August 15,
          1999.

     (g)  Reservation of Shares.

          (i)  The Company shall at all times reserve for issuance on conversion
               and exercise of this Note and the Warrant (as defined in the
               Subscription Agreement) the number of shares  of Common Stock
               which would be issuable under the Warrant and under this Note if
               the Note were then converted at the lesser of the then Conversion
               Price or $0.75. The $0.75 amount aforesaid shall be equitably
               adjusted in case the Company shall issue common stock as a
               dividend upon common stock or in payment of a dividend thereon,
               shall subdivide the number of outstanding shares of its common
               stock into a greater number of shares or shall contract the
               number of outstanding shares of its common stock into a lesser
               number of shares.

         (ii)  Notwithstanding the foregoing, Holder understands and agrees that
               in connection with the issuance of the Notes to all Purchasers
               the Company has reserved 9,000,000 shares of Common Stock.
               Holder understands and agrees that the issuance of shares upon
               conversion of the Notes in excess of such 9,000,000 shares in the
               aggregate upon conversion of such Notes is subject to the
               availability therefor of additional authorized shares of Common
               Stock,  and that, other than such 9,000,000 shares, the Company
               currently has no additional authorized shares of Common Stock
               available for issuance upon conversion of the Notes.  The number
               of shares of Common Stock reserved for issuance upon conversion
               of the Notes (the "Reserved Amount") shall be allocated pro rata
               among all Purchasers of Notes based on the aggregate principal
               amount of Notes purchased by such Purchasers.  Each increase of
               the Reserved Amount shall be allocated pro rata among the holders
               of such Notes based on the aggregate principal amount held by
               each holder at the time of the increase in the Reserved Amount.
               In the event that a holders shall sell or otherwise transfer, in
               whole or in part, a Note, each transferee shall be allocated a
               pro rata portion of such transferor's Reserved Amount.

        (iii)  The Company agrees to seek the approval of its stockholders as
               soon as practicable after the Completion Date to increase the
               number of shares of Common Stock authorized under the Company's
               Certificate of Incorporation from 40,000,000 to 60,000,000, and
               to effect a reverse split in an amount recommended by the Board
               of Directors of the Company. Should such approval not be obtained
               on or before January 31, 1998, then until such approval is
               obtained, the Company shall on demand by Holder made at any time
               or times redeem any portion of this Note which is not convertible
               into shares of Common 

                                      -10-
<PAGE>
 
               Stock because such conversion would exceed the Holder's pro rata
               portion of the Reserved Amount and which portion is designated by
               Holder for redemption (the "Redeemed Portion"), at a redemption
               price equal to 135% of the principal amount proposed to be
               converted plus accrued but unpaid interest to the date of demand.
               The redemption price for each redemption demand shall be payable
               within 30 business days after such demand is made, and shall
               accrue interest from the date of demand to the date of payment at
               11% per annum or, if less, the maximum statutory interest rate in
               California.

     (h)  The Company shall use its best efforts promptly after the Completion
          Date and from time to time thereafter, as necessary, to list on NASDAQ
          all shares of Common Stock which are issuable upon conversion of this
          Note or on exercise of the Warrant.

     (i)  If any consolidation or merger of the Company into another corporation
          which has a market capitalization of not less than $150 million, or
          the sale or conveyance of all or substantially all of its assets to
          any such corporation, shall be effected, then, at the election of the
          Company, exercisable by notice (an "Automatic Conversion Notice") to
          the Holder given not later than the 20th business day prior to the
          consummation of such transaction,  this Note shall  be deemed
          automatically converted immediately prior to the consummation of such
          transaction as provided in Section 2(a), provided that:

          (i)  in computing the Conversion Price for such conversion, the
               Percentage of the Average Price set forth in Section 2(a) shall
               be 60%; and

         (ii)  the securities issuable in respect of the Company's common stock
               in the transaction shall be immediately freely and publicly
               tradeable; and

        (iii)  the Company shall give to the holder of this Note not less than
               20 days' prior written notice of such transaction. For purposes
               of this Section, "market capitalization" shall mean the product
               of the number of outstanding shares of the acquiring company's
               common stock multiplied by the average of the closing bid prices
               for the acquiring company's common stock (as quoted on a national
               securities exchange or on NASDAQ) during the 20 trading days
               prior to the measurement date.


         (iv)  Nothwithstanding anything to the contrary contained herein, the
               holder of this Note shall, if the Note is to be automatically
               converted pursuant to this Section 2(i), have the right at any
               time during the 20 day notice period set forth in clause (iii)
               above, to have this Note (together with any interest thereon)
               accelerated and paid in full within 5 business days of the
               holder's written notice to the Company of such holder's election
               to accelerate.

     (j)  If the Company does not timely give an Automatic Conversion Notice in
          respect of a transaction referred to in Section (i), or if any other
          consolidation, merger or sale shall be effected, or if any capital
          reorganization or reclassification of the Common Stock shall be
          effected, then, as a condition precedent of such transaction,
          appropriate provision shall be made to the end that conversion rights
          hereunder (including, without limitation, provisions for 

                                      -11-
<PAGE>
 
          appropriate adjustments) shall thereafter be applicable, as nearly as
          may be practicable in relation to the kind of stock, securities or
          assets which are deliverable in respect of Common Stock upon the
          consummation of such transaction, to the end that the Holder shall
          have the right to receive upon conversion the kind of shares of
          capital stock or other securities or property which such Holder would
          have been entitled to receive upon or as a result of such transaction
          had the Note been converted immediately prior to such event.

     (k)  So long as this Note is outstanding, if (i) the Company shall pay any
          dividend or make any distribution upon the Common Stock, (ii) the
          company shall offer to the holders of the Common Stock for
          subscription or purchase by them any share of any class of capital
          stock or any other rights or (iii) any capital reorganization of the
          Company, reclassification of the capital stock of the Company,
          consolidation, merger or other business combination of the Company
          with or into another corporation, sale, lease or transfer of all or
          substantially all of the assets of the Company to another corporation,
          or voluntary or involuntary dissolution, liquidation or winding up of
          the Company shall be effected, then in any such case, the Company
          shall cause to be mailed by certified mail to the Holder, at least 20
          days prior to the date specified in (x) or (y) below, as the case may
          be, a notice containing a brief description of the proposed action and
          stating the date on which (x) a record date shall be established for
          the purpose of such dividend, distribution or rights offering or (y)
          such reclassification, reorganization, consolidation, merger,
          conveyance, sale, lease, transfer, dissolution, liquidation or winding
          up shall take place and the date, if any to be fixed, as of which the
          holders of Common Stock or other securities shall receive cash or
          other property deliverable upon such reclassification, reorganization,
          consolidation, merger, conveyance, dissolution, liquidation or winding
          up.

3.  Restriction on Dividends and Redemptions. So long as this Note is
outstanding and except as required in this Note or in the Subscription
Agreement, the Company shall not declare or pay any dividends on any shares of
capital stock, nor shall the Company call for redemption or redeem any shares of
any class of its capital stock.

4.  Certain Remedies.

    (a)  If the Effective Date has not occurred  by the 90th day after  the
         Completion Date,  then, in addition to the Holder's other remedies:

         (i)  the interest rate under the Note shall be increased to 18% per
              annum (or, if less, the highest rate permitted by law)  until the
              Effective Date, and

        (ii)  at Holder's option, the Note shall remain convertible and accrue
              interest, until such date as is designated by Holder but not later
              than 180 days after the Effective Date.

    (b)  If the Effective Date has not occurred by the 180th day after the
         Completion Date, then, in addition to the Holder's other remedies, the
         interest rate under the Note shall be further increased to 24% per
         annum (or, if less, the highest rate permitted by law) until the
         Effective Date.

    (c)  In the event the Company fails timely to deliver or DWAC a 

                                      -12-
<PAGE>
 
         certificate for shares of Common Stock as required under this Note, or
         if the Company fails timely to make a redemption payment as required
         under this Note, then, without limiting Holder's other rights and
         remedies (including, without limitation, rights and remedies available
         to Holder upon an event of default), the Company shall forthwith pay to
         the Holder an amount accruing at the rate of $1,000 per day for each
         day of such breach for each $100,000 principal amount of this Note,
         with pro rata payments for principal amounts of more or less than
         $100,000 or any multiple thereof.

5.  Events of Default and Acceleration of the Note.

     (a) An "event of default" with respect to this Note shall exist if any of
     the following shall occur, if:

          (i)  The Company shall breach or fail to comply with any provision of
               this Note and such breach or failure shall continue for 15 days
               after written notice by any Holder of any Note to the Company.

         (ii)  A receiver, liquidator or trustee of the Company or of a
               substantial part of its properties shall be appointed by court
               order and such order shall remain in effect for more than  15
               days; or the Company shall be adjudicated bankrupt or insolvent;
               or a substantial part of the property of the Company shall be
               sequestered by court order and such order shall remain in effect
               for more than 15 days; or a petition to reorganize the Company
               under any bankruptcy, reorganization or insolvency law shall be
               filed against the Company and shall not be dismissed within 45
               days after such filing.

        (iii)  The Company shall file a petition in voluntary bankruptcy or
               request reorganization under any provision of any bankruptcy,
               reorganization or insolvency law, or shall consent to the filing
               of any petition against it under any such law.

         (iv)  The Company shall make an assignment for the benefit of its
               creditors, or admit in writing its inability to pay its debts
               generally as they become due, or consent to the appointment of a
               receiver, trustee or liquidator of the Company, or of all or any
               substantial part of its properties.

     (b)  If an event of default referred to in clause (i)  shall occur, the
          Holder may, in addition to such Holder's other remedies, by written
          notice to the Company, declare the principal amount of this Note,
          together with all interest accrued thereon, to be due and payable
          immediately.  Upon any such declaration, such amount shall become
          immediately due and payable and the Holder shall have all such rights
          and remedies provided for under the terms of this Note and the
          Subscription Agreement. If an event of default referred to in clauses
          (ii), (iii) or (iv) shall occur, the principal amount of this Note,
          together with all interest accrued thereon, shall become immediately
          due and payable and the Holder shall have all such rights and remedies
          provided for under the terms of this Note and the  Subscription
          Agreement.

6.  The Company covenants and agrees that all shares of Common Stock which may
be issued upon conversion of this Note  will, upon issuance, be duly and validly
issued, fully paid and non-assessable and no personal liability will attach to
the holder thereof.

                                      -13-
<PAGE>
 
7.  Purchase for Investment.  The Holder, by acceptance hereof, acknowledges
that the Note (and the Common Stock into which the Note is convertible) has not
been registered under the Act, covenants and agrees with the Company that such
Holder is taking and holding this Note (and the Common Stock into which the Note
is convertible) for investment purposes and not with a view to, or for sale in
connection with, a distribution thereof and that this Note (and the Common Stock
into which the Note is convertible) may not be assigned, hypothecated or
otherwise disposed of in the absence of an effective registration statement
under the Act or an opinion of counsel for the Holder, which counsel shall be
reasonably satisfactory to the Company, to the effect that such disposition is
in compliance with the Act, and represents and warrants that transferee is, and
has complied with the requirements of, a "permitted transferee" (as defined in
Section 3(e) of the Subscription Agreement).  This Note may be transferred in
whole or in parts of not less than $40,000 principal amount.

8.  Miscellaneous.

     (a) All notices and other communications required or permitted to be given
     hereunder shall be in writing and shall be given (and shall be deemed to
     have been duly given upon receipt) by delivery in person, by telegram, by
     facsimile, recognized overnight mail carrier, telex or other standard form
     of telecommunications, or by registered or certified mail, postage prepaid,
     return receipt requested, addressed as follows: (a) if to the Holder, to
     such address as is set forth in the Subscription Agreement or as such
     Holder shall furnish to the Company in accordance with this Section, or (b)
     if to the Company, to it at its headquarters office, or to such other
     address as the Company shall furnish to the Holder in accordance with this
     Section.

     (b) This Note shall be governed and construed in accordance with the laws
     of the State of  Delaware  applicable to agreements made and to be
     performed entirely within such state.

     (c) The Company waives protest, notice of protest, presentment, dishonor,
     notice of dishonor and demand.

     (d) If any provision of this Note shall for any reason be held to be
     invalid or unenforceable, such invalidity or unenforceability shall not
     affect any other provision hereof, but this Note shall be construed as if
     such invalid or unenforceable provision had never been contained herein.

     (e) The waiver of any event of default or the failure of the Holder to
     exercise any right or remedy to which it may be entitled shall not be
     deemed a waiver of any subsequent event of default or of the Holder's right
     to exercise that or any other right or remedy to which the Holder is
     entitled.

     (f) The Holder of this Note shall be entitled to recover its legal and
     other costs of collecting on this Note, and such costs shall be deemed
     added to the principal amount of this Note.

     (g) In addition to all other remedies to which the Holder may be entitled
     hereunder, Holder shall also be entitled to decrees of specific performance
     without posting bond or other security.

                                      -14-
<PAGE>
 
     (h) The Note may be changed or terminated only in writing. No Note (or
     replacement Note therefor) issued to any Purchaser on the Closing Date (as
     defined in the Subscription Agreement) may be amended so as to adversely
     affect the right of the Holder without the prior written consent of the
     Holder.

     (i) The Holder is entitled to certain registration rights under the
     Subscription Agreement.  Upon each permitted transfer of the Note after the
     Registration Statement has been declared effective, the Company will within
     ten business days of notice thereof supplement the Registration Statement
     to reflect the name of the transferee as a selling stockholder thereunder.


IN WITNESS WHEREOF, the Company has caused this Note to be duly executed on the
     date set forth below



Dated: _______________________________


CONNECT, INC.


By:____________________________________

                                      -15-
<PAGE>
 
                                   Exhibit B


 Neither this Warrant nor the shares of Common Stock issuable on exercise of
     this Warrant have been registered under the Securities Act of 1933. None of
     such securities may be transferred in the absence of registration under
     such Act or an opinion of counsel to the effect that such registration is
     not required.

 CONNECT, INC.


                                    WARRANT


DATED:

Number of Shares:

Holder:

Address:

_______________________________


1.  THIS CERTIFIES THAT the Holder is entitled to purchase from CONNECT, INC., a
Delaware corporation (hereinafter called the "Company"), the number of shares of
the Company's common stock  ("Common Stock") set forth above, at an exercise
price equal to $2.50 (the "Exercise Price"). This Warrant may be exercised in
whole or in part at any time prior to expiration.

2.  All rights granted under this Warrant shall expire on the third anniversary
of the date of issuance of this Warrant; provided, however, that the term of the
Warrant shall be extended for any amount of time during which (i) the
Registration Statement as defined in the Private Placement Purchase Agreement
between the Company and the holder of even date herewith (the "Subscription
Agreement") is not in effect or a stop order is in effect, (ii) the common stock
is not listed and trading on the Nasdaq National Market or (iii) the
Registration Statement shall not have been declared effective after the 60th day
from the date of the Subscription Agreement.

3.  Notwithstanding anything to the contrary contained herein, Holder shall not
have the right to exercise this Warrant so long as and to the extent that at the
time of such exercise, such exercise would cause the Holder then to be the
"beneficial owner" (as defined in Section  13(d) of the Securities Exchange Act
of 1934, as amended) of five percent (5%) or more of the Company's then
outstanding Common Stock provided, however, that the restrictions contained in
this sentence shall not apply to existing shareholders of the Company to the
extent such status as an "existing shareholder" is indicated as such on the
signature page to the applicable Subscription Agreement (as hereinafter
defined). The opinion of counsel to Holder shall prevail in the event of any
dispute on the calculation of Holder's beneficial ownership.

4.  This Warrant and the Common Stock issuable on exercise of this Warrant (the
"Underlying Shares") may be transferred, sold, assigned or hypothecated in whole
or in part (but as to the Warrants only in parts having not less than 13,333
Underlying Shares), only if registered by the Company under the Securities Act
of 1933, as amended (the "Act"), or if the Company has received from counsel to
the Holder a written opinion to the effect that registration of the Warrant or
the Underlying Shares is not necessary in connection with such transfer, sale,
assignment or hypothecation.  The Warrant and the Underlying Shares shall be
appropriately legended to reflect this restriction and stop 

                                      -16-
<PAGE>
 
transfer instructions shall apply. The Holder shall through its counsel provide
such information as is reasonably necessary in connection with such opinion.
Notwithstanding the above, this Warrant may only be transferred to a transferee
that is, and has complied with the requirements of, a "permitted transferee" (as
defined in the Subscription Agreement). The 13,333 amount aforesaid shall be
equitably adjusted in case the Company shall issue common stock as a dividend
upon common stock or in payment of a dividend thereon, shall subdivide the
number of outstanding shares of its common stock into a greater number of shares
or shall contract the number of outstanding shares of its common stock into a
lesser number of shares.

5.  The holder of this Warrant is entitled to certain registration rights under
the Subscription Agreement. Upon each permitted transfer of this Warrant after
the registration statement has been declared effective, the Company will within
ten business days after receipt of notice thereof supplement the registration
statement to reflect the name of the transferee as a selling shareholder
thereunder. The Company shall use its best efforts promptly after the Completion
Date and from time to time thereafter, as necessary, to list on NASDAQ all
shares of Common Stock which are issuable upon exercise of this Warrant.

6.  Any permitted assignment of this Warrant shall be effected by the Holder by
(i) executing a standard form of assignment, (ii) surrendering the Warrant for
cancellation at the office of the Company, accompanied by the opinion of counsel
to the Holder referred to above; and (iii) unless in connection with an
effective registration statement which covers the sale of this Warrant and or
the shares underlying the Warrant, delivery to the Company of a statement by the
transferee (in a form acceptable to the Company and its counsel) that transferee
is, and has complied with the requirements of, a "permitted transferee" (as
defined in the Subscription Agreement).

7.  The transferor will pay all relevant transfer taxes. Replacement warrants
shall bear the same legend as is borne by this Warrant.

8.  The term "Holder" should be deemed to include any permitted transferee of
record of this Warrant.

9.  Reservation of Shares. The Company covenants and agrees that all shares of
Common Stock which may be issued upon exercise hereof will, upon issuance, be
duly and validly issued, fully paid and non-assessable and no personal liability
will attach to the holder thereof.  The Company further covenants and agrees
that, during the periods within which this Warrant may be exercised, the Company
will at all times have authorized and reserved a sufficient number of shares of
Common Stock for issuance upon exercise of this Warrant and all other Warrants.

10. This Warrant shall not entitle the Holder to any voting rights or other
rights as a stockholder of the Company.

11.  In the event that as a result of reorganization, merger, consolidation,
liquidation, recapitalization, stock split, combination of shares or stock
dividends payable with respect to such Common Stock, the outstanding shares of
Common Stock of the Company are at any time increased or decreased or changed
into or exchanged for a different number or kind of share or other security of
the Company or of another corporation, then appropriate adjustments in the
Exercise Price and in the number and kind of such securities then subject to
this Warrant shall be made effective as of the date of such occurrence so that
the position of the Holder upon exercise will be the same as it would have been
had it owned immediately prior to the occurrence of such events the Common Stock
subject to this Warrant.  Such 

                                      -17-
<PAGE>
 
adjustment shall be made successively whenever any event listed above shall
occur and the Company will notify the Holder of the Warrant of each such
adjustment. Any fraction of a share resulting from any adjustment shall be
eliminated and the price per share of the remaining shares subject to this
Warrant adjusted accordingly.

12.  The rights represented by this Warrant may be exercised at any time
     within the period above specified by faxed notice of exercise which is
     followed within three business days by (i) surrender of this Warrant at the
     principal executive office of the Company (or such other office or agency
     of the Company as it may designate by notice in writing to the Holder at
     the address of the Holder appearing on the books of the Company); (ii)
     payment to the Company of the exercise price for the number of shares of
     common stock specified in the above-mentioned purchase form together with
     applicable stock transfer taxes, if any; and (iii) unless in connection
     with an effective registration statement which covers the sale of the
     shares underlying the Warrant, the delivery to the Company of a statement
     by the Holder (in a form acceptable to the Company and its counsel) that
     such shares are being acquired by the Holder for investment and not with a
     view to their distribution or resale (unless such distribution or resale is
     permitted under the Act). Notwithstanding the above, unless in connection
     with an effective registration statement which covers the sale of the
     shares underlying the Warrant, such shares may only be transferred to a
     transferee  that is, and has complied with the requirements of, a
     "permitted transferee" (as defined in the Subscription Agreement).
     Within two business days following exercise of this Warrant or any part of
     this Warrant, the Company shall deliver to Holder, or, at Holder's request,
     DWAC, certificates evidencing the shares of Common Stock so purchased. Such
     certificates shall bear appropriate restrictive legends in accordance with
     applicable securities laws, but shall be unrestricted and bear no legends
     once the registration statement referred to above has been declared
     effective. In the event the Company breaches its obligation timely to
     deliver shares of common stock on conversion, then, without limiting
     Holder's other rights and remedies, the Company shall forthwith pay to the
     Holder an amount accruing at the rate of $1,000 per day for each day of
     such breach for each 20,000 shares of common stock subject to this Warrant,
     with pro rata payments for shares in an amount less than 20,000.

13.  So long as this Warrant shall be outstanding, if (i) the company shall pay
     any dividend or make any distribution upon the Common Stock, (ii) the
     Company shall offer to the holders of the Common Stock for subscription or
     purchase by them any share of any class of capital stock or any other right
     or (iii) any capital reorganization of the Company, reclassification of the
     capital stock of the Company, consolidation, merger or other business
     combination of the Company with or into another corporation, sale, lease or
     transfer of all or substantially all of the assets of the assets of the
     Company to another corporation, or voluntary or involuntary dissolution,
     liquidation or winding up of the company shall be effected, then in any
     such case, the Company shall cause to be mailed by certified mail to the
     Holder, at least 20 days prior to the date specified in (x) or (y) below,
     as the case may be, a notice containing a brief description of the proposed
     action and stating the date on which (x) a record date shall be established
     for the purpose of such dividend, distribution or rights offering or (y)
     such reclassification, reorganization, consolidation, merger, conveyance,
     sale, lease, transfer, dissolution, liquidation or winding up shall take
     place and the date, if any to be fixed, as of which the holders of Common
     Stock or other securities shall receive cash or other property deliverable
     upon such reclassification, reorganization, consolidation, merger,
     conveyance, dissolution, liquidation or winding up.

                                      -18-
<PAGE>
 
13.  This Warrant shall be governed by and construed in accordance with the laws
     of the State of Delaware. The federal and state courts in New York, New
     York shall have exclusive jurisdiction over this instrument and the
     enforcement thereof. Service of process shall be effective if by certified
     mail, return receipt requested. All notices shall be in writing and shall
     be deemed given upon receipt by the party to whom addressed. This
     instrument shall be enforceable by decrees of specific performances well as
     other remedies.


IN WITNESS WHEREOF, Connect, Inc. has caused this Warrant to be signed by its
     duly authorized officers under Its corporate seal, and to be dated as of
     the date set forth above.


CONNECT, INC.

By__________________________

                                      -19-
<PAGE>
 
                                   Exhibit C


                        Form Indemnification Provisions


          (a) The Company will indemnify each Subscriber, each of its officers
and directors and partners, and each person controlling such Subscriber within
the meaning of Section 15 of the Securities Act, on behalf of which a
registration qualification or compliance has been effected pursuant to this
Section, and each underwriter, if any, and each person who controls any
underwriter within the meaning of Section 15 of the Securities Act, against all
expenses, claims, losses, damages or liabilities (or actions in respect
thereof), including any of the foregoing incurred in settlement of any
litigation, commenced or threatened, arising out of or based on any untrue
statement (or alleged untrue statement) of a material fact contained in any
registration statement, prospectus, offering circular or other document, or any
amendment or supplement thereto, incident to any such registration,
qualification or compliance, or based on any omission (or alleged omission) to
state therein a material fact required to be stated therein or necessary to make
the statements therein, in light of the circumstances in which they were made,
not misleading, or any violation by the Company of any rule or regulation
promulgated under the Securities Act applicable to the Company in connection
with any such registration, qualification or compliance, and the Company will
reimburse each such Subscriber, each of its officers and directors, and each
person controlling such Subscriber, each such underwriter and each person who
controls any such underwriter, for any legal and any other expenses reasonably
incurred in connection with investigating, preparing or defending any such
claim, loss, damage, liability or action, provided that the Company will not be
liable in any such case to the extent that any such claim, loss, damage,
liability or expense arises out of or is based on any untrue statement or
omission or alleged untrue statement or omission, made in reliance upon and in
conformity with written information furnished to the Company by an instrument
duly executed by such Subscriber, controlling person or underwriter and stated
to be specifically for use therein.


          (b) Each Subscriber will, if Registrable Securities held by such
Subscriber are included in the securities as to which such registration,
qualification or compliance is being effected, indemnify the Company, each of
its directors and officers, each underwriter, if any, of the Company's
securities covered by such a registration statement, each person who controls
the Company or such underwriter within the meaning of Section 15 of the
Securities Act, and each other such Subscriber, each of its officers and
directors and each person controlling such Subscriber within the meaning of
Section 15 of the Securities Act, against all claims, losses, damages and
liabilities (or actions in respect thereof) arising out of or based on any
untrue statement (or alleged untrue statement) of a material fact contained in
any such registration statement, prospectus, offering circular or other
document, or any omission (or alleged omission) to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, and will reimburse the Company, such Subscribers, such directors,
officers, persons, underwriters or control persons for any legal or any other
expenses reasonably incurred in connection with investigating or defending any
such claim, loss, damage, liability or action, in each case to the extent, but
only to the extent, that such untrue statement (or alleged untrue statement) or
omission (or alleged omission) is made in such registration statement,
prospectus, offering circular or other document in reliance upon and in
conformity with written information furnished to the Company by an instrument
duly executed by such Subscriber and stated to be specifically for use therein;
provided, however, that the liability of a Subscriber for indemnification under
this Section shall not exceed the gross proceeds from the offering received by
such Subscriber.

                                      -20-
<PAGE>
 
          (c) Each party entitled to indemnification under Section (a) or (b)
(the "Indemnified Party") shall give notice to the party required to provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of any such claim or any
litigation resulting therefrom, provided that counsel for the Indemnifying
Party, who shall conduct the defense of such claim or litigation, shall be
approved by the Indemnified Party (whose approval shall not unreasonably be
withheld), and the Indemnified Party may participate in such defense at such
party's expense, and provided further that the failure of any Indemnified Party
to give notice as provided herein shall not relieve the Indemnifying Party of
its obligations under this Section unless the failure to give such notice is
materially prejudicial to an Indemnifying Party's ability to defend such action.
No Indemnifying Party, in the defense of any such claim or litigation, shall,
except with the consent of each Indemnified Party, consent to entry of any
judgment or enter into any settlement which does not include as an unconditional
term thereof the giving by the claimant or plaintiff to such Indemnified Party
of a release from all liability in respect to such claim or litigation .

                                      -21-

<PAGE>
 
 
                                                                    EXHIBIT 11.1

                                 CONNECT, INC.
        STATEMENT REGARDING COMPUTATION OF PRO FORMA NET LOSS PER SHARE
                   (In thousands, except per share amounts)


<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED          NINE MONTHS ENDED
                                                  SEPTEMBER 30,               SEPTEMBER 30,
                                          ------------------------------------------------------
                                              1997           1996          1997          1996
                                          ------------   ------------  ------------  ------------
<S>                                       <C>            <C>           <C>           <C>
Net loss                                   $  (3,155)     $  (3,965)    $ (11,516)    $ (13,092)

Weighted average common shares                                       
 outstanding                                  19,036          9,737        18,850         3,552
 
Shares related to SAB No. 64 and 83                                    
 (Topic 4, Sec. D)                                --             --            --         8,769 
 
Conversion of preferred stock to                              
 common stock not included in                     
 shares related to SAB No. 64 and
 83 (Topic 4, Sec. D)                             --          7,583            --         5,292  
                                          --------------------------------------------------------
Total shares used in pro forma net                                                
 loss per share                               19,036         17,320        18,850        17,613 
                                          ======================================================== 
Pro forma net loss per share               $   (0.17)     $   (0.23)    $   (0.61)    $   (0.74) 
</TABLE>



<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS LEGEND CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE QUARTERLY
PERIOD ENDED SEPTEMBER 30, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FORM 10-Q FILED WITH THE SECURITIES AND EXCHANGE COMMISSION.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JUL-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                           2,851
<SECURITIES>                                         0
<RECEIVABLES>                                    2,121
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                 5,924
<PP&E>                                           7,026
<DEPRECIATION>                                  (4,292)
<TOTAL-ASSETS>                                   8,782
<CURRENT-LIABILITIES>                            5,124
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        60,997
<OTHER-SE>                                        (107)
<TOTAL-LIABILITY-AND-EQUITY>                     8,782
<SALES>                                            613
<TOTAL-REVENUES>                                 2,023
<CGS>                                              151
<TOTAL-COSTS>                                    1,939
<OTHER-EXPENSES>                                 3,212
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  67
<INCOME-PRETAX>                                 (3,155)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                             (3,155)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (3,155)
<EPS-PRIMARY>                                    (0.17)
<EPS-DILUTED>                                    (0.17)
        

</TABLE>


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