BUSSE BROADCASTING CORP
8-K, 1998-03-06
TELEVISION BROADCASTING STATIONS
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                          SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C.  20549


                            _____________________________

                                       FORM 8-K
                            _____________________________


                                    CURRENT REPORT

                          Pursuant to Section 13 or 15(d) of
                         The Securities Exchange Act of 1934


Date of Report (date of earliest event reported)    March 6, 1998  
                                                 -----------------

                           Busse Broadcasting Corporation
                ------------------------------------------------------
                (Exact name of registrant as specified in its charter)


<TABLE>
<CAPTION>

               Delaware                 33-99622           38-2750516
          ------------------          ------------       ----------------
          <C>                         <C>                <C>
          (State or other             (Commission        (IRS Employer
            jurisdiction               File Number)       Identification No.)
          of incorporation) 
               

          141 East Michigan Avenue,  Suite 300
          Kalamazoo, Michigan                                  49007
          -------------------                               ----------
          (Address of Principal Executive Offices)          (Zip Code) 
          
</TABLE>

Registrant's telephone number, including area code     (616) 388-8019    
                                                   ----------------------

                                        No Change                   
             -----------------------------------------------------------
            (Former name or former address, if changed since last report)

===============================================================================
                                      
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                            BUSSE BROADCASTING CORPORATION


ITEM 5:   Other Events:  

          Reference is made to the Press Release of Busse Broadcasting 
Corporation, a Delaware corporation (the "Company"), dated March 6, 1998 
attached hereto as Exhibit 10.1 and incorporated by reference herein.  The 
Press Release announces the Company's unaudited results of operations for the 
fiscal year ended December 28, 1997.

ITEM 7:   Financial Statements and Exhibits 

     A.   Financial Statements:  None

     B.   Exhibits:

<TABLE>
<CAPTION>

          Description                             Exhibit
          -----------                             -------
          <S>                                     <C>
          Press Release dated March 6, 1998       10.1

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                                      -2-
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                                      SIGNATURES


          Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                              BUSSE BROADCASTING CORPORATION
                                (Registrant)


Dated: March 6, 1998

                              By:       /s/ James C. Ryan       
                                    ------------------------------
                              Name:         James C. Ryan
                              Title:    Chief Financial Officer
                                                



                                      
<PAGE>


                                    EXHIBIT INDEX
<TABLE>
<CAPTION>
                                                       Exhibit
                                                       -------
<S>                                                    <C>
Press Release dated March 6, 1998                       10.1

</TABLE>



<PAGE>

NEWS RELEASE                                            For Information Contact
                                                                       Jim Ryan
                                                        Chief Financial Officer
                                                                   616-388-8019


         BUSSE BROADCASTING CORPORATION REPORTS 1997 RESULTS OF OPERATIONS

     Kalamazoo, Michigan -- March 6,  1998 ... Busse Broadcasting Corporation
("Busse" or the "Company") today announced the unaudited results of operations
for the fiscal year ended December 28, 1997. Busse owns and operates the CBS
network affiliated stations KOLN-TV, Lincoln, and KGIN-TV, Grand Island,
Nebraska (collectively, "KOLN/KGIN-TV"), and the NBC affiliated station WEAU-TV,
Eau Claire, Wisconsin (collectively, the "Stations").  KOLN/KGIN-TV serves the
Lincoln - Hastings- Kearney, Nebraska television market while WEAU-TV serves the
La Crosse - Eau Claire, Wisconsin television market. 

COMPARISON OF THE YEARS ENDED DECEMBER 28, 1997 AND DECEMBER 29, 1996 

     Net revenue from continuing operations decreased $303,131, or 1.6%, to 
$18,971,040 from $19,274,171 for the year ended December 28, 1997 compared to 
the year ended December 29, 1996.  Such decrease was primarily attributable 
to a decrease in net political revenue for the Stations during the year ended 
December 28, 1997 of approximately $1,046,000, or 89.9%, to $118,000 from 
$1,164,000 for the year ended December 29, 1996, reflecting 1997 as the 
"off-year" of the biannual election cycle.  Such decrease in net political 
revenue was offset in part by growth in local and national net revenue, 
excluding political net revenue, at KOLN/KGIN-TV.  That station recorded a 
year-to-year increase in net local and national time sales, excluding net 
political revenue, of approximately 14.0% and 2.7%, respectively, due to a 
general increase in advertising demand by clients within that station's 
market.  WEAU-TV recorded decreases of approximately 3.7% and 4.6% in net 
local and national time sales, excluding net political revenue, respectively, 
during the year ended December 28, 1997 compared to the year ended December 
29, 1996 due to decreased advertiser demand within that station's market. 
Network compensation for the Stations was consistent between the respective 
fiscal periods.

     Operating expenses, excluding depreciation and amortization expenses,
increased $20,263, or 0.2%, to $8,427,942 for the year ended December 28, 1997
from $8,407,679 for the comparable 1996 period.  Such slight increase is
attributable to a non-recurring gain of $344,782 reflecting the curtailment of
the Company's defined benefit retirement plan offsetting other operating expense
increases.

     Depreciation expenses increased $17,216, or 0.9%, to $1,871,079 for the
year ended December 28, 1997 from $1,853,863 for the comparable 1996 period,
reflecting depreciation related to capital assets acquired since December 29,
1996.

     Amortization expenses increased $71,305, or 1.8%, to $3,931,304 for the
year ended December 28, 1997 from $3,859,999 for the comparable 1996 period.

     Corporate expenses decreased $48,098, or 3.1%, to $1,523,674 during the
year ended December 28, 1997 from $1,571,772 for the comparable 1996 period
reflecting, in part, differences in the incurrence of charges for professional
services between the respective fiscal periods.

                                      
<PAGE>

     Income from continuing operations decreased $363,817, or 10.2%, to
$3,217,041 for the year ended December 28, 1997 from $3,580,858 for the
comparable 1996 period reflecting the decreased net revenue and slightly
increased operating expenses as discussed above.

     Interest expense decreased $59,495, or 0.7%, to $8,340,845 for the year
ended December 28, 1997 from $8,400,340 for the comparable 1996 period
reflecting the Company's redemption and/or repayment of certain debt in January
and October 1996 offset, in part, by increasing amortization of the original
issue discount related to the Company's 11 5/8% Senior Secured Notes due October
15, 2000 (the "Senior Notes").

     Interest income for the year ended December 28, 1997 increased $157,279, or
54.7%, to $445,072 from $287,793 for the comparable 1996 period primarily due to
interest earnings on the net proceeds from the sale of Winnebago Color Press, a
former operating division of the Company specializing in lithographic printing
("Winnebago"), on December 27, 1996. 

     The Company has analyzed its current and deferred tax assets and
liabilities and has concluded that no provision for current or deferred federal
or state taxes is required for the year ended December 28, 1997.

     Income from discontinued operations for the year ended December 29, 1996
reflects the results for Winnebago which was accounted for as a discontinued
operation for the 1996 period and includes $6,896,484 of net revenue for the
year then ended.  Winnebago was sold on December 27, 1996.  

     Station Cash Flow (as defined) decreased approximately $720,000, or 6.6%,
to $10,259,000 from $10,979,000 for the year ended December 28, 1997 compared to
the year ended December 29, 1996.  Such decrease was primarily attributable to a
decrease in net political revenue for the Stations and general increases in
operating costs and expenses of the Stations, after exclusion of any gains on
the defined benefit retirement plan, both as discussed above.

     On February 13, 1998, the Company, its stockholders and Gray Communications
Systems, Inc., a Georgia Corporation ("Gray"), entered into a definitive
purchase agreement (the "Stock Purchase Agreement") whereby Gray agreed to
acquire all of the capital stock of the Company for the aggregate purchase price
of (i) $112 million, plus (ii) the Company's cash and cash equivalents, less
(iii) the aggregate amount of the Company's indebtedness and accrued and unpaid
interest thereon, including the accreted amount of the Senior Notes.  The value
of the Company's cash, cash equivalents and aggregate indebtedness will be
determined as of the close of business on the business day immediately preceding
the closing date of the Stock Purchase Agreement.  Consummation of the
transactions contemplated by the Stock Purchase Agreement is subject to the
receipt of requisite governmental approvals, including the approval of the
Federal Communications Commission.  The Company can make no assurance as to
whether the transactions contemplated by the Stock Purchase Agreement will be
completed, but currently anticipates that such transactions will close on or
before September 1, 1998.

     A table highlighting the Company's results of operations for the fiscal
years ended December 28, 1997 and December 29, 1996 is presented below.

                                      
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                           Busse Broadcasting Corporation
                                Financial Highlights
                                          
<TABLE>
<CAPTION>

                                            Fiscal Year ended  Fiscal Year ended
                                               December 28,      December 29,
                                                   1997             1996
                                                Unaudited          Audited             %
                                                ------------     ----------          -----
<S>                                          <C>                <C>                 <C>
Net revenue from continuing operations         $  18,971,040    $19,274,171         -1.57%

Operating costs and expenses,
  excluding depreciation and amortization          8,427,942      8,407,679          0.24%
Depreciation                                       1,871,079      1,853,863          0.93%
Amortization of intangibles
  and excess reorganization value                  3,931,304      3,859,999          1.85%
                                                ------------     ----------          -----
Total operating costs and expenses
  of continuing operations
                                                  14,230,325     14,121,541          0.77%
Corporate expenses                                 1,523,674      1,571,772         -3.06%
                                                ------------     ----------          -----
Income from continuing operations                  3,217,041      3,580,858        -10.16%

Other income (expense)
  from continuing operations:
    Interest expense                              (8,340,845)    (8,400,340)        -0.71%
    Interest income                                  445,072        287,793         54.65%
    Loss on disposition of assets                   (113,148)       (77,982)        45.10%
    Other income                                      74,254         23,922        210.40%
                                                ------------     ----------          -----
Other expense from continuing operations          (7,934,667)    (8,166,607)        -2.84%
                                                ------------     ----------          -----
Loss from continuing operations
  before income taxes                             (4,717,626)    (4,585,749)         2.88%

Income  taxes                                              -              -            N/A
                                                ------------     ----------          -----
Loss from continuing operations                   (4,717,626)    (4,585,749)         2.88%
                                                ------------     ----------          -----

Discontinued operations:
   Income from operations                                  -        220,468            N/A
   Loss on disposal of operations                          -     (1,929,636)           N/A
                                                ------------     ----------          -----
                                                           -     (1,709,168)           N/A
                                                ------------     ----------          -----
Net loss                                          (4,717,626)    (6,294,917)       -25.06%

Charges to stockholders' equity
 for Series A preferred stock dividends in 
 arrears                                          (4,822,453)    (4,663,471)         3.41%
                                                ------------     ----------          -----
Net loss attributable to common stockholders   $  (9,540,079)  $(10,958,388)       -12.94%
                                                ------------     ----------          -----
                                                ------------     ----------          -----
Per common share (basic and diluted):
   Loss from continuing operations          $         (43.80)  $     (42.58)
   Income (loss) from discontinued operations           -            (15.87)
   Series A preferred stock dividends in arrears      (44.78)        (43.30)
                                                ------------     ----------         
   Net loss                                 $         (88.58)  $    (101.75)
                                                ------------     ----------         
                                                ------------     ----------         
Weighted average common shares outstanding           107,700        107,700
                                                ------------     ----------         
                                                ------------     ----------         
Station Cash Flow (in thousands) (Note 1)  $          10,259   $     10,979         -6.56%
                                                ------------     ----------          -----
                                                ------------     ----------          -----
Station Cash Flow Margin (Note 2)                     54.08%         56.96%

</TABLE>

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NOTE 1  "Station Cash Flow" is defined as income from continuing operations 
for the Stations plus, to the extent included therein, corporate expenses, 
depreciation and amortization (including amortization of program rights) less 
cash payments for program rights.  The Company has included Station Cash Flow 
data because such data are commonly used as a measure of performance for 
broadcast companies and are also used by investors to measure a company's 
ability to service debt. Station Cash Flow is not, and should not be used as, 
an indicator or alternative to operating income, net income or cash flow as 
reflected in the consolidated financial statements, is not a measure of 
financial performance under generally accepted accounting principles, is not 
a depiction of funds available for dividends, capital expenditures or other 
discretionary uses and should not be considered in isolation or as a 
substitute for measures of performance prepared in accordance with generally 
accepted accounting principles.  In addition, Station Cash Flow as determined 
by the Company may not be comparable to related or similar measures as 
reported by other companies.

NOTE 2  "Station Cash Flow Margin" is defined as Station Cash Flow divided by
net revenue from the Stations.




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