SCRIPPS E W CO /DE
10-K, 1999-03-10
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
Previous: MASSMUTUAL PARTICIPATION INVESTORS, NSAR-B/A, 1999-03-10
Next: BARR ROSENBERG SERIES TRUST, 497, 1999-03-10



             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C.  20549
                              
                          FORM 10-K

          ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934
                              
         For the fiscal year ended December 31, 1998
                              
                              
               Commission File Number  0-16914
                              
                  THE E. W. SCRIPPS COMPANY
   (Exact name of registrant as specified in its charter)
             Ohio                                      31-1223339
(State or other jurisdiction of                      (IRS Employer
incorporation or organization)                   Identification Number)

      312 Walnut Street
       Cincinnati, Ohio                                  45201
(Address of principal executive offices)               (Zip Code)

 Registrant's telephone number, including area code:  (513) 977-3000


     Title of each class               Name of each exchange on 
                                       which registered
Securities registered pursuant 
to Section 12(b) of the Act:
     Class A Common Shares, 
     $.01 par value                    New York Stock Exchange

Securities registered pursuant 
to Section 12(g) of the Act:
      Not applicable

Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities and Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.
Yes    X          No

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained
herein, and will not be contained, to the best of the
registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.
   ___

The aggregate market value of Class A Common Shares of the
Registrant held by nonaffiliates of the Registrant, based on
the $41.00 per share closing price for such stock on
February 26, 1999, was approximately $1,083,000,000.  As of
February 26, 1999, nonaffiliates held approximately
1,562,800 Common Voting Shares.  There is no active
market for such stock.

As of February 26, 1999, there were 59,092,246 of the
Registrant's Class A Common Shares, $.01 par value per
share, outstanding and 19,218,913 of the
Registrant's Common Voting Shares, $.01 par value per share,
outstanding.

<PAGE>
                              
             INDEX TO THE E. W. SCRIPPS COMPANY
                              
ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1998
                              

Item No.                                                          Page

                           PART I

1.  Business
      Newspapers                                                     3
      Broadcast Television                                           7
      Category Television                                           10
      Licensing and Other Media                                     11
      Employees                                                     12
2.  Properties                                                      12
3.  Legal Proceedings                                               12
4.  Submission of Matters to a Vote of Security Holders             12

                           PART II

5.  Market for Registrant's Common Equity and Related
    Stockholder Matters                                             13
6.  Selected Financial Data                                         13
7.  Management's Discussion and Analysis of Financial
    Condition and Results of Operation                              13
8.  Financial Statements and Supplementary Data                     13
9.  Changes in and Disagreements with Accountants on
    Accounting and Financial Disclosure                             13

                          PART III

10. Directors and Executive Officers of the Registrant              14
11. Executive Compensation                                          15
12. Security Ownership of Certain Beneficial Owners 
    and Management                                                  15
13. Certain Relationships and Related Transactions                  15

                           PART IV

14. Exhibits, Financial Statement Schedules and Reports 
    on Form 8-K                                                     15

<PAGE>

                           PART I
                              
ITEM 1.  BUSINESS

The E. W. Scripps Company ("Company") is a diversified media
company operating in three reportable segments: newspapers,
broadcast television and category television.  The newspaper
segment includes 19 daily newspapers in the U.S.  The
broadcast television segment includes nine network-
affiliated stations.  Category television includes Home &
Garden Television ("HGTV"), The Television Food Network
("Food Network") and the Company's 12% interest in FOX
Sports South, a regional cable television network.
Licensing and other media aggregates the Company's operating
segments that are too small to report separately, including
syndication and licensing of news features and comics and
publication of independent telephone directories.  A summary
of segment information for the three years ended December
31, 1998, is set forth on page F-38 of this Form 10-K.

The Company's cable television systems ("Scripps Cable")
were acquired by Comcast Corporation ("Comcast") on November
13, 1996 ("Cable Transaction") through a merger whereby the
Company's shareholders received, tax-free, a total of 93
million shares of Comcast's Class A Special Common Stock.
The aggregate market value of the Comcast shares was
$1,593,000,000 ($19.83 per share of the Company) and the net
book value of Scripps Cable was $356,000,000, yielding an
economic gain of $1,237,000,000 to the Company's
shareholders.  Despite the economic gain, accounting rules
required the Company to record the Cable Transaction as a
spin-off, at net book value, of Scripps Cable to the
Company's shareholders.  Therefore no gain was reflected in
the Company's financial statements.

Scripps Cable represented an entire business segment,
and therefore its results are reported as a "discontinued
operation" for all periods presented (see Note 15 to the
Consolidated Financial Statements).  Results of the
remaining business segments, including results for divested
operating units within these segments through their dates of
sale, are reported as "continuing operations."


                         Newspapers

General - The Company publishes daily newspapers in 19
markets.  From its Washington bureau the Company operates
the Scripps Howard News Service, a supplemental wire service
covering stories in the capital, other parts of the United
States and abroad.  The Company acquired or divested the
following newspaper operations in the five years ended
December 31, 1998:

1998 - Divested the Dallas Community newspapers,
       including the Plano daily.
1997 - Acquired daily newspapers in Abilene, Corpus
       Christi, Plano, San Angelo and Wichita Falls, Texas, a
       group of community newspapers in the Dallas, Texas,
       market and a daily newspaper in Anderson, South
       Carolina.  Traded its Monterey and San Luis Obispo,
       California, daily newspapers for the daily newspaper in
       Boulder, Colorado, and terminated the joint operating
       agency and ceased operations of its newspaper in El
       Paso, Texas.
1996 - Acquired the Vero Beach, Florida, daily newspaper.
1995 - Divested the Watsonville, California, daily
       newspaper.

<PAGE>

Revenues - The Company's newspaper operating revenues for
the five years ended December 31, 1998, were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                                
                                                                 1998          1997          1996          1995         1994
                                                                                                                                
<S>                                                        <C>           <C>           <C>           <C>           <C>      
Newspaper advertising:                                                                                                          
     Local ROP                                             $     265,503 $     220,324 $     192,563 $     185,821 $     179,599
     Classified ROP                                              258,531       213,473       184,629       170,058       153,156
     National ROP                                                 26,877        23,027        19,384        16,480        14,963
     Preprint and other                                           96,581        73,109        64,538        65,585        60,045
                                                                                                                                
Total newspaper advertising                                      647,492       529,933       461,114       437,944       407,763
Circulation                                                      152,829       129,383       121,365       117,288       109,057
Joint operating agency distributions                              48,278        47,052        39,341        39,476        39,375
Other                                                             16,193        14,562         8,669         7,399         7,745
                                                                                                                                
Total                                                            864,792       720,930       630,489       602,107       563,940
Divested newspapers                                               14,206        30,084        40,372        38,291        38,998
                                                                                                                                
Total newspaper operating revenues                         $     878,998 $     751,014 $     670,861 $     640,398 $     602,938
</TABLE>


The Company's newspaper operating revenues are derived
primarily from advertising and circulation.  Joint operating
agency distributions represent the Company's share of
profits of newspapers managed by the other party to a joint
operating agency (see "Joint Operating Agencies").  Other
newspaper operating revenues include commercial printing.

Advertising rates and revenues vary among the Company's
newspapers depending on circulation, type of advertising,
local market conditions and competition.  Advertising
revenues are derived from run-of-paper ("ROP")
advertisements included with news stories in the body of the
newspaper and from preprinted advertisements that are
generally produced by advertisers and inserted into the
newspaper.

ROP is further broken down among "local," "classified" and
"national" advertising.  Local refers to advertising that is
not in the classified advertising section and is purchased
by in-market advertisers.  Classified refers to advertising
in the section of the newspaper that is grouped by type of
advertising, e.g., automotive and help wanted.  National
refers to advertising purchased by businesses that operate
beyond the local market and purchase advertising from many
newspapers, primarily through advertising agencies.  A given
volume of ROP advertisements is generally more profitable to
the Company than the same volume of preprinted
advertisements.

Advertising revenues vary through the year, with the first
and third quarters generally having lower revenues than the
second and fourth quarters.  Advertising rates and volume
are highest on Sundays, primarily because circulation and
readership is greatest on Sundays.

<PAGE>

Circulation revenues are derived from home delivery sales of
newspapers to subscribers and from single-copy sales made
through retail outlets and vending machines.  Circulation
information for the Company's newspapers is as follows:

<TABLE>
<CAPTION>
( in thousands ) (1)                              Morning (M)                                                                   
                   Newspaper                      Evening (E)    1998          1997          1996          1995         1994
<S>                                                <C>           <C>           <C>           <C>           <C>           <C>
             Daily Paid Circulation                                                                                       
Abilene (TX) Reporter-News                         M (5)            39.8          40.3          41.3          42.7          42.7
Albuquerque (NM) Tribune (2)                         E              23.0          25.1          27.2          30.0          32.4
Anderson (SC) Independent-Mail                     M (5)            40.2          41.4          42.0          42.4          42.9
Birmingham (AL) Post-Herald (2)                    E (3)            21.3          25.6          49.7          58.2          59.6
Boulder (CO) Camera                                M (5)            34.4          34.2          33.9          34.7          34.6
Bremerton (WA) Sun                                 M (4)            36.5          38.4          36.2          35.9          38.2
Cincinnati (OH) Post (2)                             E              70.9          77.2          81.3          87.4          90.9
Corpus Christi (TX) Caller-Times                   M (5)            66.2          68.1          64.8          66.4          66.3
Denver (CO) Rocky Mountain News                    M (6)           332.0         302.9         316.9         331.0         344.9
Evansville (IN) Courier                              M              60.6          61.8          60.5          61.8          62.8
Knoxville (TN) News-Sentinel                         M             121.9         122.3         122.7         124.9         127.9
Memphis (TN) Commercial Appeal                       M             174.4         185.7         182.6         190.2         198.0
Naples (FL) Daily News                               M              50.2          49.2          48.4          47.8          45.2
Redding (CA) Record-Searchlight                    M (4)            34.8          35.7          35.2          37.7          37.1
San Angelo (TX) Standard-Times                     M (5)            31.2          31.5          32.2          32.7          32.2
Stuart (FL) News                                     M              36.1          35.4          35.1          36.3          34.7
Ventura County (CA) Star                           M (4)            92.4          95.9          94.7          96.3         102.9
Vero Beach (FL) Press Journal                      M (5)            32.0          32.4          33.3          32.9          32.2
Wichita Falls (TX) Times Record News               M (5)            37.0          37.9          38.0          38.4          39.3
                                                                                                                                
Total Daily Circulation                                          1,334.9       1,341.0       1,376.0       1,427.7       1,464.8
                                                                                                                                
            Sunday Paid Circulation                                                                                             
Abilene (TX) Reporter-News                          (5)             49.7          50.4          51.5          52.8          53.7
Anderson (SC) Independent-Mail                      (5)             46.3          47.8          48.1          48.5          49.0
Boulder (CO) Camera                                 (5)             41.6          41.4          41.7          42.7          43.1
Bremerton (WA) Sun                                                  39.7          41.7          39.8          39.6          40.5
Corpus Christi (TX) Caller-Times                    (5)             86.9          89.4          88.1          96.1          95.3
Denver (CO) Rocky Mountain News                     (6)            432.9         415.7         406.5         436.1         447.2
Evansville (IN) Courier                                            105.6         109.2         109.6         114.0         116.4
Knoxville (TN) News-Sentinel                                       162.8         166.2         167.6         174.8         177.9
Memphis (TN) Commercial Appeal                                     242.9         256.6         259.4         269.4         279.9
Naples (FL) Daily News                                              64.3          63.1          61.5          61.4          58.4
Redding (CA) Record-Searchlight                                     38.0          38.1          38.2          39.9          40.3
San Angelo (TX) Standard-Times                      (5)             37.2          37.7          38.7          39.4          38.9
Stuart (FL) News                                                    45.7          45.4          44.1          44.4          43.1
Ventura County (CA) Star                                           104.6         103.4         102.8         104.0         108.8
Vero Beach (FL) Press Journal                       (5)             35.7          35.9          35.7          35.3          34.5
Wichita Falls (TX) Times Record News                (5)             42.8          44.4          45.2          46.8          48.1
                                                                                                                                
Total Sunday Circulation                                         1,576.7       1,586.4       1,578.5       1,645.2       1,675.1
</TABLE>


(1)  Based on Audit Bureau of Circulation Publisher's
     Statements ("Statements") for the six-month periods
     ending September 30, except figures for the Naples Daily
     News, the Stuart News and the Vero Beach Press Journal
     which are from the Statements for the twelve-month
     periods ending September 30.

(2)  The other party to a JOA manages this newspaper's
     non-editorial operations.  See "Joint Operating
     Agencies."

(3)  Moved to evening distribution in 1996.

(4)  Redding moved from evening to morning distribution
     in 1994.  Bremerton and the Thousand Oaks and Simi Valley
     editions of the Ventura County newspaper moved to morning
     distribution in 1995.

(5)  Abilene, Anderson, Boulder, Corpus Christi, San
     Angelo and Wichita Falls acquired in 1997.  Vero Beach
     acquired in 1996.

(6)  In 1996 the Company eliminated distribution outside
     the newspaper's primary market area ("PMA").

<PAGE>

Joint Operating Agencies - The Company is currently a party
to newspaper joint operating agencies ("JOAs") in three
markets. A JOA combines all but the editorial operations of
two competing newspapers in a market in order to reduce
aggregate expenses and take advantage of economies of scale,
thereby allowing the continuing operation of both newspapers
in that market.  The Newspaper Preservation Act of 1970
("NPA") provides a limited exemption from anti-trust laws,
generally permitting the continuance of JOAs in existence
prior to the enactment of the NPA and the formation, under
certain circumstances, of new JOAs between newspapers.
Except for the Company's JOA in Cincinnati, all of the
Company's JOAs were entered into prior to the enactment of
the NPA.  From time to time the legality of pre-NPA JOAs has
been challenged on anti-trust grounds but no such challenge
has yet succeeded in the courts.

JOA revenues less JOA expenses, as defined in each JOA,
equals JOA profits, which are split between the parties to
the JOA.  In each case JOA expenses exclude editorial
expenses.  The other party to the JOA manages each of the
three JOAs.  The Company receives approximately 20% to 40%
of JOA profits for those JOAs.

The table below provides certain information about the
Company's JOAs.

<TABLE>
<CAPTION>
                                                                     Year JOA       Year of JOA
          Newspaper           Publisher of Other Newspaper         Entered Into     Expiration
   <S>                         <C>                                     <C>             <C>
   The Albuquerque Tribune     Journal Publishing Company              1933            2022
   Birmingham Post-Herald      Newhouse Newspapers                     1950            2015
   The Cincinnati Post         Gannett Newspapers                      1977            2007
</TABLE>


The JOAs generally provide for automatic renewal terms of
ten years, unless advance notice of termination ranging from
two to five years, is given by either party.

A JOA in Evansville, Indiana, which was managed by the
Company, expired in 1998 and was not renewed.  The Company
had received approximately 80% of JOA profits.  The Company
continues to operate its Evansville newspaper.

Competition - The Company's newspapers compete for
advertising revenues primarily with other local media,
including other local newspapers, television and radio
stations, cable television, telephone directories, Internet
sites and direct mail.  Competition for advertising revenues
is based upon audience size and demographics, price and
effectiveness.  Changes in technology and new media, such as
electronic publications, have created additional competitors
for classified advertising.  Most of the Company's
newspapers publish electronic versions of the newspaper on
the Internet and offer advertising space, including
classified advertising, on their web sites.  Newspapers
compete with all other information and entertainment media
for consumers' discretionary time.

All of the Company's newspaper markets are highly
competitive, particularly Denver, which has a competing
morning and Sunday newspaper.

Newspaper Production - The Company's daily newspapers are
printed using offset or flexographic presses and use
computer systems for writing, editing and composing and
producing the advertising and news material printed in each
edition.

Raw Materials and Labor Costs - The Company consumed
approximately 240,000 metric tons of newsprint in 1998 and
210,000 metric tons in 1997.  The Company purchases
newsprint from various suppliers, many of which are
Canadian.  Management believes that the Company's sources of
supply of newsprint are adequate for its anticipated needs.

Newsprint is a basic commodity and its price is very
sensitive to the worldwide balance of supply and demand.
Because of the capital commitment to construct and operate
a newsprint mill, the supply of newsprint is relatively
stable except for temporary disruptions caused by labor
stoppages.  However the demand for newsprint can change
quickly with economic changes, resulting in wide swings in
the price of newsprint.  Newsprint prices increased from
approximately $420 per metric tonne in the first quarter
of 1994 to $745 by the first quarter of 1996, then
declined to approximately $500 by March 1997.  The
newsprint price was approximately $565 per metric tonne in
December 1998.  The Company uses newsprint forward
contracts to hedge its exposure to changes in the price of
newsprint.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations - Market
Risk."

Labor costs accounted for approximately 42% of the Company's
newspaper operating expenses in 1998 and 43% in 1997.  A
substantial number of the Company's newspaper employees are
represented by labor unions.  See "Employees."

<PAGE>

                    Broadcast Television

General - The Company's broadcast television segment
consists of nine network-affiliated television stations.
The Company did not acquire or divest any broadcast
television operations in the five years ended December 31,
1998.

Revenues - The Company's broadcast television operating
revenues for the five years ended December 31, 1998, were as
follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                                
                                                                1998           1997          1996          1995          1994
                                                                                                                                
<S>                                                        <C>           <C>           <C>           <C>           <C>      
Local advertising                                          $     166,115 $     171,211 $     159,412 $     150,489 $     142,491
National advertising                                             125,432       139,322       127,172       125,476       122,668
Political advertising                                             20,084         2,106        19,505         3,207        14,291
Other                                                             19,083        18,577        17,378        16,056         8,734
                                                                                                                                
Total broadcast television operating revenues              $     330,714 $     331,216 $     323,467 $     295,228 $     288,184
</TABLE>


The Company's broadcast television operating revenues are
derived primarily from the sale of time to businesses for
commercial messages that appear during entertainment and
news programming.  Local and national advertising refer to
time purchased by local, regional and national businesses;
political refers to campaigns for elective office and
campaigns for political issues.  Automobile advertising
accounts for approximately one-fourth of the Company's local
and national advertising revenues.

The first and third quarters of each year generally have
lower advertising revenues than the second and fourth
quarters.  The increasing political advertising in even-
numbered years when congressional and presidential elections
occur make it difficult to achieve year-over-year increases 
in operating results in odd-numbered years.

Other revenues primarily consist of network compensation
(see "Network Affiliation and Programming").  The new and
extended network affiliation agreements signed in 1994 and
1995 with ABC require increased network compensation
payments.

<PAGE>

Information concerning the Company's stations and the
markets in which they operate is as follows:

<TABLE>
<CAPTION>
                                                                        Current                                             
                                                 Expiration           Affiliation   Stations                               
                                       Network     of FCC    Rank of   Agreement     in                                     
         Station and Market          Affiliation   License  Market(1)    Expires    Market(3)   1998    1997    1996   1995    1994
   <S>                                   <C>        <C>         <C>       <C>        <C>        <C>    <C>     <C>    <C>     <C>
   WXYZ, Detroit, Ch. 7                  ABC        2005        9         2004        7                                         
        Average Audience Share (2)                                                              17     18      21     21      21
        Station Rank in Market (4)                                                               2      2       1      1       1
   WEWS, Cleveland, Ch. 5                ABC        2005        13        2004       12                                         
        Average Audience Share (2)                                                              14     17      19     19      20
        Station Rank in Market (4)                                                               1      2       1      1       1
   WFTS, Tampa, Ch. 28                 ABC (6)      2005        14        2004       10                                         
        Average Audience Share (2)                                                               9      9       9     11       8
        Station Rank in Market (4)                                                               4      4       4      4       4
   KNXV, Phoenix, Ch. 15               ABC (6)      2006        17        2004       12                                         
        Average Audience Share (2)                                                               9     10      10     11      10
        Station Rank in Market (4)                                                               5      4       4      3       4
   WMAR, Baltimore, Ch. 2              ABC (6)      2001        24        2005        6                                         
        Average Audience Share (2)                                                              10     11      12     14      17
        Station Rank in Market (4)                                                               3      3       3      3       3
   WCPO, Cincinnati, Ch. 9             ABC (5)      2005        32        2006        6                                         
        Average Audience Share (2)                                                              15     17      18     17      19
        Station Rank in Market (4)                                                               2      1       1      1       1
   KSHB, Kansas City, Ch. 41           NBC (7)      2006        33        2004        8                                         
        Average Audience Share (2)                                                               7     10      10     11      11
        Station Rank in Market (4)                                                               4      4       4      4       4
   WPTV, W. Palm Beach, Ch. 5            NBC        2005        44        2004        9                                         
        Average Audience Share (2)                                                              16     19      20     21      20
        Station Rank in Market (4)                                                               1      1       1      1       1
   KJRH, Tulsa, Ch. 2                    NBC        2006        59        2004        9                                         
        Average Audience Share (2)                                                              12     14      14     16      16
        Station Rank in Market (4)                                                               3      3       3      3       4
</TABLE>

All market and audience data is based on the November A.C. Nielsen
Company survey.

(1)  Rank of Market represents the relative size of the television
     market in the United States.
(2)  Represents the number of television households tuned to a
     specific station from 6 a.m. to 2 a.m. each day, as a 
     percentage of total viewing households in Area of
     Dominant Influence.
(3)  Stations in Market does not include public broadcasting
     stations, satellite stations, or translators which rebroadcast
     signals from distant stations.
(4)  Station Rank in Market is based on Average Audience Share as
     described in (2).
(5)  Prior to June 1996, WCPO was a CBS affiliate.
(6)  Prior to January 1995, WFTS and KNXV were FOX affiliates and WMAR
     was a NBC affiliate.
(7)  Prior to September 1994, KSHB was a FOX affiliate.

<PAGE>

Competition - The Company's television stations compete for
advertising revenues primarily with other local media,
including other television stations, radio stations, cable
television, newspapers, Internet sites and direct mail.
Competition for advertising revenues is based upon audience
size and demographics, price and effectiveness.  Television
stations compete for consumers' discretionary time with all
other information and entertainment media.  The Company's
television stations have experienced declines in their
average audience share in recent years due to the creation
of new networks and increased audience share of alternative
services providers such as traditional cable, "wireless"
cable and direct broadcast satellite television.  Continuing
technological advances will improve the capability of
alternative service providers to offer video services in
competition with terrestrial broadcasting.  The degree of
competition from such service providers, and from local
telephone companies that are pursuing efforts to enter this
market, is expected to increase.  The Company intends to
undertake upgrades in its services, including initiation of 
digital television broadcasting to maintain its competitive 
posture.  Technological advances in interactive media services 
will further increase these competitive pressures.

Network Affiliation and Programming - The Company's
television stations are affiliated with national television
networks.  The networks offer a variety of programs to
affiliated stations, which have the right of first refusal
before such programming may be offered to other television
stations in the same market.  Networks compensate affiliated
stations for carrying network programming.  The national
television networks have expressed their intention to reduce
the amount of such compensation or to have their affiliated
stations share in the cost of popular shows such as "ER".
The Company received $16,000,000 in network compensation in
1998 and expects network compensation to total approximately
$15,000,000 in 1999.

In addition to network programs, the Company's television
stations broadcast locally produced programs, syndicated
programs, sports events, movies and public service programs.
News is the focus of the Company's locally produced
programming.  Advertising during local news programs on the
Company's stations account for approximately 30% of
revenues.  The Company's stations also produce "niche"
programs focusing on topics such as home improvement,
cooking and items of interest in the stations' local markets.
The Company plans to increase the amount of locally produced
programming aired by its stations.

Federal Regulation of Broadcasting - Television broadcasting
is subject to the jurisdiction of the FCC pursuant to the
Communications Act of 1934, as amended ("Communications
Act").  The Communications Act prohibits the operation of
television broadcasting stations except in accordance with a
license issued by the FCC and empowers the FCC to revoke,
modify and renew broadcasting licenses, approve the transfer
of control of any corporation holding such licenses,
determine the location of stations, regulate the equipment
used by stations and adopt and enforce necessary
regulations.  The Telecommunications Act of 1996 (the "1996
Act") significantly relaxed the regulatory environment
applicable to broadcasters.

Under the 1996 Act, television broadcast licenses may be
granted for a term of eight years, rather than five, and
they remain renewable upon request.  While there can be no
assurance regarding the renewal of the Company's television
broadcast licenses, the Company has never had a license
revoked, has never been denied a renewal and all previous
renewals have been for the maximum term.

FCC regulations govern the multiple ownership of television
stations and other media.  Under the multiple ownership
rule, a license for a television station will generally not
be granted or renewed if (i) the applicant already owns,
operates, or controls a television station serving
substantially the same area, or (ii) the grant of the
license would result in the applicant's owning, operating,
controlling, or having an interest in television stations
whose total national audience reach exceeds 35% of all
television households.  The FCC rules also generally
prohibit "cross-ownership" of a television station and daily
newspaper or cable television system in the same service
area.  The Company's television station and daily newspaper
in Cincinnati were owned by the Company at the time the
cross-ownership rules were enacted and enjoy "grandfathered"
status.  These properties would become subject to the cross-
ownership rules upon their sale.  The 1996 Act directed the
FCC to review all its ownership rules, and such a review is
ongoing.  

Under the Cable Television Consumer Protection and
Competition Act of 1992 ("1992 Act"), each television
broadcast station gained "must-carry" rights on any cable
system defined as "local" with respect to that station.
Stations may waive their must-carry rights and instead
negotiate retransmission consent agreements with local cable
companies.  The Company's stations have generally elected to
negotiate retransmission consent agreements with cable
companies.  The United States Supreme Court recently held 
that the must-carry rules are valid.  The FCC is considering
how the must-carry rules will apply to television stations'
new digital transmissions.

Management believes the Company is in substantial compliance
with all applicable regulatory requirements.

<PAGE>
                              
                     Category Television

General - The Company's category television segment includes
HGTV and Food Network (24-hour national cable television
networks) and a 12% interest FOX Sports South (a regional
cable television network).  The Company owned 57% of Food
Network at the end of 1998 and 59% on February 28, 1999.

Food Network began telecasting in December 1993 and HGTV in
December 1994.

According to the Nielson Homevideo Index, HGTV was telecast
to 48.4 million homes in December 1998, 36.1 million homes
in December 1997 and 25.2 million homes in December 1996.
Food Network was telecast to 37.1 million homes in December
1998, 29.1 million homes in December 1997 and 19.1 million
homes in December 1996.

Revenues - The Company's category television revenues for
the five years ended December 31, 1998, were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                                
                                                                 1998          1997          1996          1995         1994
                                                                                                                                
<S>                                                        <C>           <C>           <C>           <C>           <C>        
Advertising                                                $      96,271 $      37,473 $      15,717 $       8,734              
Affiliate fees                                                    38,063        19,711         6,943         3,021              
Program production                                                10,872         7,878         7,658         6,176 $       4,885
Other                                                              3,435         1,739         1,261           998           524
                                                                                                                                
Total category television operating revenues               $     148,641 $      66,801 $      31,579 $      18,929 $       5,409
</TABLE>


Category television revenues are derived from the sale of
advertising time and, if so provided in the affiliation
agreements, from affiliate fees paid by cable television and
other distribution systems that carry the networks.  Such
fees are generally based on the number of subscribers who
receive the networks.  Most of Food Network's affiliation
agreements do not provide for affiliate fee revenues.

Programming - HGTV features 24 hours of daily programming
focusing on home repair and remodeling, gardening,
decorating and other activities associated with the home.
Food Network also features 24 hours of daily programming
focusing on food and nutrition.  Topics include gourmet
meals, healthful diets, weeknight meals and wine.

The Company both internally produces and purchases
programming for HGTV and Food Network.  Purchases are made
from a variety of independent producers.

Distribution - HGTV and Food Network are transmitted via
satellite to cable television and direct broadcast satellite
systems. Popularity of the programming with subscribers is a
primary factor in obtaining and retaining distribution by
system operators.  Because of limited channel capacity,
cable television system operators have been able to demand
payments or equity interests in cable television programming
networks in exchange for long-term agreements to distribute
the networks.  Food Network provided equity interests to
cable television systems that launched it in 1993, and since
their launch, HGTV and Food Network have committed to pay
distribution fees totaling $110,000,000 to other cable
television and direct broadcast satellite systems in
exchange for long-term distribution contracts.  The amounts
of distribution fees received by systems depended upon
several factors, including the numbers of subscribers, the
terms of the agreements and the amounts of affiliate fees
the systems agreed to pay to HGTV and Food Network.
Distribution fee payments were generally due when the
systems launched the network or over the terms of the
distribution agreements.  Unpaid distribution fees totaled
$52,400,000 at December 31, 1998.

Management believes the popularity of HGTV and Food Network,
which consistently rank among the favorite channels of cable
television subscribers, will enable the Company to renew its
existing distribution agreements and to obtain additional
distribution.  Additional distribution fees may be required
to expand distribution of the networks.

Competition - In addition to competing with other networks
for distribution on cable television systems, HGTV and Food
Network compete for advertising revenues primarily with
other local and national media, including other cable
television networks, television stations, radio stations,
newspapers, Internet sites and direct mail.  Competition for
advertising revenues is based upon audience size and
demographics, price and effectiveness.  The Company's cable
television networks compete for consumers' discretionary
time with all other information and entertainment media.

<PAGE>

                  Licensing and Other Media

General - Licensing and other media aggregates the Company's
operating segments that are too small to report separately,
including syndication and licensing of news features and
comics and publication of independent telephone directories.
Scripps Howard Productions ("SHP"), the Company's television
program production operation based in Los Angeles, was sold
in 1998.  SHP began operations in 1993 and sold its first
programs in 1995.

Revenues - The Company's licensing and other media revenues
for the five years ended December 31, 1998, were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                                
                                                                 1998          1997          1996          1995         1994
                                                                                                                                
<S>                                                        <C>           <C>           <C>           <C>           <C>       
Licensing                                                  $      62,260 $      56,813 $      53,672 $      49,366 $      49,236
Newspaper feature distribution                                    22,650        20,920        20,695        18,915        17,998
Other                                                             11,292         4,123           161                         830
                                                                                                                                
Total licensing and other media revenues                          96,202        81,856        74,528        68,281        68,064
Divested other media                                                            11,070        21,423         7,542              
                                                                                                                                
Total Licensing and other media operating revenues         $      96,202 $      92,926 $      95,951 $      75,823 $      68,064
</TABLE>



The Company, under the trade name United Media, is a leading
distributor of news columns, comics and other features for
the newspaper industry. Included among these features is
"Peanuts", one of the most successful strips in the history
of comic art.  United Media sold its worldwide "Garfield"
and "U.S. Acres" copyrights in 1994.

United Media owns and licenses worldwide copyrights
relating to "Peanuts", "Dilbert" and other character
properties for use on numerous products, including plush
toys, greeting cards and apparel, for promotional purposes
and for exhibit on television, video cassettes and other
media.  "Peanuts" provides more than 80% of the Company's
licensing revenues.  Approximately 70% of "Peanuts"
licensing revenues are earned in international markets,
with the Japanese market providing approximately two-
thirds of international revenue.  The Company uses foreign
currency forward and option contracts to hedge its
exposure to changes in the exchange rate for the Japanese
yen.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations - Market
Risk."

Merchandise, literary and exhibition licensing revenues are
generally a negotiated percentage of the licensee's sales.
The Company generally negotiates a fixed fee for the use of
its copyrighted characters for promotional and advertising
purposes.  The Company generally pays a percentage of gross
syndication and licensing royalties to the creators of these
properties.

Competition - The Company's newspaper feature distribution
operations compete for a limited amount of newspaper space
with other distributors of news columns, comics and other
features.  Competition is primarily based on price and
popularity of the features.  Popularity of licensed
characters is a primary factor in obtaining and renewing
merchandise and promotional licenses.

<PAGE>
                              
                          Employees

As of December 31, 1998, the Company had approximately 7,900
full-time employees, of whom approximately 6,000 were
engaged in newspapers, 1,500 in broadcast television, 400 in
category television and 100 in licensing and other media.
Various labor unions represent approximately 1,700
employees, primarily in newspapers.  The present operations
of the Company have not experienced any work stoppages since
1985.  The Company considers its relationship with employees
to be generally satisfactory.


ITEM 2.  PROPERTIES

The properties used in the Company's newspaper operations
generally include business and editorial offices and
printing plants.

The Company's television operations require offices and
studios and other real property for towers upon which
broadcasting transmitters and antenna equipment are located.
The Company completed construction of a new building for the
Phoenix station in 1998 and plans to construct a new
building for the West Palm Beach Station.  Ongoing advances
in the technology for delivering video signals to the home,
such as "high definition television," may, in the future,
require a high level of capital expenditures in order to
maintain competitive position.  The Company's Detroit
station began high definition broadcasting in 1998.  The
Baltimore, Cincinnati, Cleveland, Phoenix and Tampa stations
are expected to begin high definition broadcasting in 1999.
Capital spending for the broadcast television segment was
$15,600,000 in 1997, $33,500,000 in 1998, and is expected to
be approximately $35,000,000 in 1999.

The Company's category television operations require offices
and studios and other real and personal property to produce
programs and to transmit the network programming via leased
satellite.  HGTV operates from an 80,000 square-foot
production facility in Knoxville.  An expansion of that
facility is planned for 1999.  Food Network operates from
leased facilities in New York.

Management believes the Company's present facilities are
generally well maintained and are sufficient to serve its
present needs.


ITEM 3.  LEGAL PROCEEDINGS

The Company is involved in litigation arising in the
ordinary course of business, such as defamation actions and
various governmental and administrative proceedings
primarily relating to renewal of broadcast licenses, none of
which is expected to result in material loss.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders
during the quarter for which this report is filed.

<PAGE>
                              
                           PART II
                              
ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
         STOCKHOLDER MATTERS

The Company's Class A Common Shares are traded on the New
York Stock Exchange ("NYSE") under the symbol "SSP."   There
are approximately 5,000 owners of the Company's Class A
Common Shares, based on security position listings, and 18
owners of Company's Common Voting Shares (which does not
have a public market).  The Company has declared cash
dividends in every year since its incorporation in 1922.
Future dividends are, however, subject to the Company's
earnings, financial condition and capital requirements.

The range of market prices of the Company's Class A Common
Shares, which represents the high and low sales prices for
each full quarterly period, and quarterly cash dividends,
are as follows:

<TABLE>
<CAPTION>
                                                                    1st          2nd           3rd          4th                 
                                                                  Quarter      Quarter       Quarter      Quarter       Total
<S>                                                                <C>           <C>          <C>          <C>             <C>
                            1998                                                                                                
Market price of common stock:                                                                                                   
   High                                                            $55.313       $58.500      $56.000      $51.875              
   Low                                                              45.063        50.125       42.875       38.500              
                                                                                                                                
Cash dividends per share of common stock                             $ .13         $ .13        $ .14        $ .14         $ .54
                                                                                                                                
                            1997                                                                                                
Market price of common stock:                                                                                                   
   High                                                            $37.500       $41.750      $43.938      $48.938              
   Low                                                              32.625        32.250       36.563       40.250              
                                                                                                                                
Cash dividends per share of common stock                             $ .13         $ .13        $ .13        $ .13         $ .52
</TABLE>


ITEM 6.  SELECTED FINANCIAL DATA

The Selected Financial Data required by this item is filed
as part of this Form 10-K.  See Index to Consolidated
Financial Statement Information at page F-1 of this Form 10-K.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
         CONDITION AND RESULTS OF OPERATION

Management's Discussion and Analysis of Financial Condition
and Results of Operation required by this item is filed as
part of this Form 10-K.  See Index to Consolidated Financial
Statement Information at page F-1 of this Form 10-K.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Financial Statements and Supplementary Data required by
this item is filed as part of this Form 10-K.  See Index to
Consolidated Financial Statement Information at page F-1 of
this Form 10-K.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
         ON ACCOUNTING AND FINANCIAL DISCLOSURE

Not applicable.

<PAGE>

                          PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

                     Executive Officers

Executive officers serve at the pleasure of the Board of
Directors.  Certain information about such officers appears
in the table below.

   Name                 Age                      Position

Lawrence A. Leser       63                 Chairman of the Board of
                                           Directors (since August 1994);
                                           Director (since 1977); Chief
                                           Executive Officer (1985 to 1996);
                                           President (1985 to August 1994)

William R. Burleigh     63                 Chief Executive Officer (since
                                           May 1996); President (since August
                                           1994); Director (since 1990); Chief
                                           Operating Officer (1994 to 1996);
                                           Executive Vice President (1990 to
                                           1994)

Richard A. Boehne       42                 Executive Vice President (since
                                           February 1999); Vice President/
                                           Corporate Communications and 
                                           Investor Relations (1995 to 1999);
                                           Director of Corporate Communications
                                           and Investor Relations (1989 to 1994)

Daniel J. Castellini    59                 Senior Vice President/Finance
                                           and Administration (since 1986)

Paul F. (Frank) Gardner 56                 Senior Vice President/Television 
                                           (since April 1993)

Alan M. Horton          55                 Senior Vice President/Newspapers 
                                           (since May 1994); Vice President/
                                           Operations, Newspapers (1991 to 
                                           1994)

Craig C. Standen        56                 Senior Vice President/Corporate 
                                           Development (since August 1994); 
                                           Vice President/Marketing-
                                           Advertising, Newspapers (1990 
                                           to 1994)

Gregory L. Ebel         43                 Vice President/Human Resources
                                           (since 1994); Senior Vice
                                           President, PNC Bank Ohio
                                           (1990 to 1994)

Neal F. Fondren         40                 Vice President/New Media (since
                                           November 1996; Director 
                                           Administration and Business
                                           Development, Cable Division
                                           (1994 to 1996); General Manager
                                           Northwest Georgia cable systems
                                           (1990 to 1994)

James M. Hart           57                 Vice President/Television (since
                                           May 1995); President, Multimedia,
                                           Inc.'s broadcasting division
                                           (1994 to 1995); Vice President
                                           and General Manager WBIR, a
                                           Multimedia television station
                                           (1981 to 1994)

Jeffrey J. Hively       45                 Vice President/Newspaper Operations
                                           (since May 1994); Director of
                                           Circulation (1992 to 1994)

J. Robert Routt         44                 Vice President and Controller
                                           (since 1985)

Stephen W. Sullivan     52                 Vice President/Newspapers (since
                                           November 1997); President, 
                                           Harte-Hanks Newspapers and
                                           Senior Vice President, 
                                           Harte-Hanks Communications
                                           (1991 to 1997)  

Daniel K. Thomasson     65                 Vice President/News - Newspapers,
                                           retired (1986 to January 1999) 

M. Denise Kuprionis     42                 Corporate Secretary (since 1987)

E. John Wolfzorn        53                 Treasurer (since 1979)

<PAGE>

                          Directors

The information required by Item 10 of Form 10-K relating to
directors of the Company is incorporated by reference to the
material captioned "Election of Directors" in the Company's
definitive proxy statement for the Annual Meeting of
Shareholders ("Proxy Statement").  The Proxy Statement will
be filed with the Securities and Exchange Commission on or
before April 30, 1999.


ITEM 11.  EXECUTIVE COMPENSATION

The information required by Item 11 of Form 10-K is
incorporated by reference to the material captioned
"Executive Compensation" in the Proxy Statement.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by Item 12 of Form 10-K is
incorporated by reference to the material captioned
"Security Ownership of Certain Beneficial Owners and
Management" in the Proxy Statement.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by Item 13 of Form 10-K is
incorporated by reference to the material captioned "Certain
Transactions" in the Proxy Statement.



                           PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

       Financial Statements and Supplemental Schedules

(a) The consolidated financial statements of the Company
    are filed as part of this Form 10-K.  See Index to
    Consolidated Financial Statement Information at page
    F-1.

    The report of Deloitte & Touche LLP, Independent
    Auditors, dated January 22, 1999, is filed as part of
    this Form 10-K.  See Index to Consolidated Financial
    Statement Information at page F-1.

(b) The consolidated supplemental schedules of the
    Company are filed as part of this Form 10-K.  See
    Index to Consolidated Financial Statement Schedules
    at page S-1.


                          Exhibits

The information required by this item appears at page E-1
of this Form 10-K.

Reports on Form 8-K

No Current Reports on Form 8-K were filed in the fourth
quarter of 1998.

<PAGE>

                         SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities and Exchange Act of 1934 the Registrant has duly
caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized, on March 9, 1999.

                              THE E. W. SCRIPPS COMPANY

                              By/s/ William R. Burleigh
                                    William R. Burleigh
                                    President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act
of 1934, this report has been signed below by the following
persons on behalf of the Registrant in the capacities
indicated, on March 9, 1999.

      Signature                                     Title

/s/ Lawrence A. Leser                  Chairman of the Board
Lawrence A. Leser

/s/ William R. Burleigh                President, Chief Executive Officer
William R. Burleigh                    and Director
                                       (Principal Executive Officer)

/s/ Daniel J. Castellini               Senior Vice President/Finance 
Daniel J. Castellini                   and Administration
                                       (Principal Financial and Accounting
                                       Officer)

/s/ Charles E. Scripps                 Chairman of the Executive Committee
Charles E. Scripps                     of the Board of Directors

/s/ John H. Burlingame                 Director
John H. Burlingame

/s/ Daniel J. Meyer                    Director
Daniel J. Meyer

/s/ Nicholas B. Paumgarten             Director
Nicholas B. Paumgarten

/s/ Paul K. Scripps                    Director
Paul K. Scripps

                                       Director
Edward W. Scripps, Jr.

/s/ Ronald W. Tysoe                    Director
Ronald W. Tysoe

                                       Director
Julie A. Wrigley

                              
<PAGE>

                  THE E. W. SCRIPPS COMPANY
                              
    INDEX TO CONSOLIDATED FINANCIAL STATEMENT INFORMATION
                              
                              
                              

Item No.                                                     Page

1. Selected Financial Data                                    F-2
2. Management's Discussion and Analysis of Financial
   Condition and Results of Operation
       Consolidated Results of Continuing Operations          F-6
       Newspapers                                             F-9
       Broadcast Television                                  F-10
       Category TV                                           F-11
       Liquidity and Capital Resources                       F-13
       Market Risk                                           F-13
       Year 2000 Readiness                                   F-14
3. Independent Auditors' Report                              F-18
4. Consolidated Balance Sheets                               F-19
5. Consolidated Statements of Income                         F-21
6. Consolidated Statements of Cash Flows                     F-22
7. Consolidated Statements of Comprehensive Income and
   Stockholders' Equity                                      F-23
8. Notes to Consolidated Financial Statements                F-24

<PAGE>


<TABLE>
ELEVEN-YEAR FINANCIAL HIGHLIGHTS
<CAPTION>
( in millions, except share data )                                                                                                
                                         1998(1) 1997(1)  1996(1) 1995(1) 1994(1) 1993(1) 1992(1)  1991(1) 1990(1) 1989(1) 1988(1)
<S>                                      <C>     <C>      <C>     <C>     <C>     <C>     <C>      <C>     <C>     <C>     <C>
Summary of Operations                                                                                                             
     Operating Revenues:                                                                                                          
          Newspapers                     $   865 $   721  $   630 $   602 $   564 $   515 $   490  $   470 $   482 $   484 $   472
          Broadcast television               331     331      323     295     288     255     247      216     205     191     180
          Category television                149      67       32      19       5                                                 
          Licensing and other media           96      82       75      68      68      85      87       92      92     100      94
          Total                            1,440   1,201    1,060     985     926     855     825      778     779     775     747
          Divested operating units (2)        14      41       62      46      39      90     193      296     318     315     318
           Total operating revenues       $1,455  $1,242   $1,122  $1,030    $965    $945  $1,017   $1,074  $1,097  $1,089  $1,065
     Operating Income (Loss):                                                                                                     
          Newspapers                     $   197 $   172  $   134 $   121 $   116  $   74  $   85   $   67  $   76  $   98  $   96
          Broadcast television                93     104      100      87      95      69      62       50      61      49      45
          Category television                (7)    (14)     (17)    (19)     (9)     (1)                                         
          Licensing and other media           11       7        8       7       5       5       8       10      10      18      19
          Corporate                         (17)    (17)     (18)    (17)    (15)    (14)    (15)     (13)    (15)    (16)    (14)
          Total                              277     252      207     179     191     133     140      114     132     149     146
          Divested operating units (2)               (1)        3       2               9    (11)       37      37      40      40
          Unusual items (3)                                   (4)             (8)     (1)                     (36)                
               Total operating income        276     251      206     181     184     142     129      150     133     189     186
     Interest expense                       (47)    (19)     (10)    (11)    (16)    (26)    (34)     (38)    (43)    (42)    (54)
     Gains (losses) on divested                                                                                                   
       operations (1)                                 48                               92      78                        4       1
     Gain on sale of Garfield                                                                                                     
       copyrights (4)                                                          32                                                 
     Other unusual credits (charges) (5)             (3)       22            (17)       3     (4)                                 
     Miscellaneous, net                                3        2       2     (1)     (2)     (4)              (2)     (1)       1
     Income taxes (6)                       (93)   (118)     (86)    (75)    (80)    (86)    (65)     (48)    (44)    (66)    (53)
     Minority interests                      (5)     (5)      (3)     (3)     (8)    (16)     (9)      (7)     (8)     (8)     (8)
     Income from continuing operations   $   131 $   158  $   130  $   94  $   93 $   105  $   91   $   56  $   35  $   76  $   73
                                                                                                                                  
Share Data                                                                                                                        
     Income from continuing operations     $1.62 $  1.93  $  1.61   $1.17   $1.21   $1.40   $1.22     $.75    $.46   $ .97    $.96
     Adjusted income from continuing                                                                                              
       operations (excluding unusual                                                                                              
       items and net gains)                 1.62    1.63     1.41    1.17    1.25     .72     .80      .75     .77     .94     .95
     Cash dividends                          .54     .52      .52     .50     .44     .44     .40      .40     .40    .345     .30
     Market value of proceeds from                                                                                                
       Cable Transaction (8)                                19.83                                                                 
                                                                                                                                  
Market Value of Common Shares at                                                                                                  
 December 31                                                                                                                      
     Per share                            $49.75  $48.44   $35.00  $39.38  $30.25  $27.50  $24.75   $24.13  $17.00  $24.00  $17.13
     Total                                 3,908   3,906    2,827   3,153   2,415   2,056   1,847    1,798   1,267   1,834   1,348
                                                                                                                                  
EBITDA (excluding divested operating                                                                                              
     units and unusual items):                                                                                                    
          Newspapers                     $   260 $   217  $   171 $   156 $   150 $   110 $   119   $   96 $   102 $   120 $   116
          Broadcast television               118     128      126     113     116      89      82       66      75      65      61
          Category television                  6     (9)     (14)    (17)     (8)     (1)                                         
          Licensing and other media           12       8        9       8       6       6       9       11      11      19      20
          Corporate                         (16)    (16)     (17)    (16)    (15)    (13)    (13)     (12)    (14)    (15)    (13)
          Total                          $   380 $   328  $   274 $   244 $   249 $   191 $   196  $   162 $   173 $   189 $   184
                                                                                                                                  
Scripps Cable Financial Data (8)                                                                                                  
     Operating revenues                                   $   270 $   280 $   255 $   252 $   238  $   218 $   193 $   171 $   144
     Operating income excluding                                                                                                   
        unusual items                                          61      65      43      46      44       36      27      23      12
     Net income                                                40      40      30      24      15       11      14      12       4
     Net income per share of common stock                     .49     .50     .39     .32     .20      .14     .18     .15     .05
     EBITDA - excluding unusual items                         109     119     101     106     102       92      85      77      63
     Capital expenditures                                    (58)    (48)    (42)    (67)    (58)     (37)    (36)    (28)    (42)
                                                                                                                                  
                                  Note:  Certain amounts may not foot as each is rounded independently.                           
</TABLE>

<PAGE>

<TABLE>
ELEVEN-YEAR FINANCIAL HIGHLIGHTS                                                                                                  
<CAPTION>
( in millions, except share data )                                                                                                
                                          1998(1)  1997(1) 1996(1) 1995(1) 1994(1) 1993(1) 1992(1) 1991(1)  1990(1) 1989(1) 1988(1)
<S>                                        <C>     <C>      <C>     <C>     <C>     <C>     <C>      <C>     <C>     <C>     <C>
Cash Flow Statement Data                                                                                                          
Net cash provided by continuing                                                                                               
   operations                                237     196      176     114     170     142     127      136     155     164     128
Depreciation and amortization of                                                                                                
   intangible assets                         104      78       69      67      59      61      64       56      49      47      45
Investing activity:                                                                                                               
   Capital expenditures                     (67)    (57)     (53)    (57)    (54)    (37)    (87)    (114)    (49)    (59)    (47)
   Business acquisitions and investments    (26)   (748)    (128)    (12)    (32)    (42)    (17)    (131)     (9)     (1)        
   Other (investing)/divesting                                                                                                  
      activity, net                          10       30       35    (19)      51     147      38        3      23       2     (2)
Financing activity:                                                                                                               
   Increase (decrease) in long-term debt     (4)     651       41    (30)   (138)   (194)    (50)      124    (96)    (50)    (94)
   Divendends paid                          (47)    (46)     (45)    (43)    (37)    (37)    (34)     (35)    (36)    (32)    (40)
   Common stock issued (retired)           (108)    (26)                                                              (40)     93
   Other financing activity                    5       4        9       6       1       2     (1)                      (1)        
Balance Sheet Data                                                                                                                
Total assets                               2,345   2,286    1,469   1,350   1,287   1,255   1,287    1,296   1,095   1,126   1,097
Long-term debt (including current                                                                                                 
   portion) (7)                              769     773      122      81     110     248     442      492     368     421     471
Stockholders' equity (7)                   1,069   1,049      945   1,191   1,084     860     733      677     639     643     629
                                                                                                                                  
                                        Note:  Certain amounts may not foot as each is rounded independently.                     
</TABLE>

<PAGE>

              Notes to Selected Financial Data

The income statement and cash flow data for the eleven years
ended December 31, 1998, and the balance sheet data as of
the same dates have been derived from the audited
consolidated financial statements of the Company.  The data
should be read in conjunction with "Management's Discussion
and Analysis of Financial Condition and Results of
Operation" and the consolidated financial statements and
notes thereto included elsewhere herein.  All per share
amounts are presented on a diluted basis.  EBITDA is defined
as earnings before interest, income taxes, depreciation and
amortization.  See page F-7.

 (1)  In the periods presented the Company acquired and divested the following:
  
  Acquisitions
  1997 - Daily newspapers in Abilene, Corpus Christi,
         Plano, San Angelo, and Wichita Falls, Texas;
         community newspapers in the Dallas, Texas, market,
         daily newspapers in Anderson, South Carolina, and
         Boulder, Colorado (in exchange for the Company's
         daily newspapers in Monterey and San Luis Obispo,
         California).  Approximate 56% interest in The
         Television Food Network.
  1996 - Vero Beach, Florida, daily newspaper.
  1994 - The remaining 13.9% minority interest in Scripps
         Howard Broadcasting Company ("SHB") in exchange for
         4,952,659 Class A Common Shares. Cinetel Productions
         (an independent producer of programs for cable
         television).
  1993 - The remaining 2.7% minority interest in the
         Knoxville News-Sentinel and 5.7% of the outstanding
         shares of SHB.
  1992 - Three daily newspapers in California (including
         The Monterey County Herald in connection with the
         sale of The Pittsburgh Press).
  1991 - Baltimore television station WMAR.
  1989 - Sundance Publishers and Distributors.
  
  Divestitures
  1998 - Dallas community newspapers, including the Plano
         daily, and Scripps Howard Productions, the Company's
         television program production operation based in Los
         Angeles, California.
  1997 - Monterey and San Luis Obispo, California, daily
         newspapers (in exchange for Boulder, Colorado, daily
         newspaper).  Terminated joint operating agreement
         ("JOA") and ceased operations of El Paso, Texas,
         daily newspaper.  The JOA termination and trade
         resulted in pre-tax gains totaling $47.6 million,
         increasing income from continuing operations by $26.2
         million, $.32 per share.
  1995 - Watsonville, California, daily newspaper.  No
         material gain or loss was realized as proceeds
         approximated the book value of net assets sold.
  1993 - Book publishing operations; newspapers in Tulare,
         California, and San Juan; Memphis television station;
         radio stations.  The divestitures resulted in net pre-
         tax gains of $91.9 million, increasing income from
         continuing operations by $46.8 million, $.63 per
         share.
  1992 - The Pittsburgh Press; TV Data; certain other
         investments.  The divestitures resulted in net pre-
         tax gains of $78.0 million, increasing income from
         continuing operations $45.6 million, $.61 per share.
  1991 - George R. Hall Company (contracting firm
         specializing in the installation, relocation, and
         rebuilding of newspaper presses).  No gain or loss
         was realized as proceeds equaled the book value of
         net assets sold.
  1989 - Investment in American City Business Journals ("ACBJ").  
         The sale resulted in a pre-tax gain of $3.9 million, 
         increasing income from continuing operations $2.3 million, 
         $.03 per share.
  1988 - ACBJ sold several business journals and the
         Company recorded a loss on the anticipated sale of
         its Hollywood, Florida, daily newspaper.  The
         divestitures resulted in a pre-tax gain of $0.8
         million, increasing income from continuing operations
         $0.8 million, $.01 per share.

(2)  Noncable television operating units sold prior to December 31, 1998.

(3)  The following unusual items affected operating income:

  1996 - A $4.0 million charge for the Company's share of
         certain costs associated with restructuring portions
         of the distribution system of the Cincinnati JOA.
         The charge reduced income from continuing operations
         by $2.6 million, $.03 per share.
  1994 - A $7.9 million loss on program rights expected
         to be sold as a result of changes in television
         network affiliations.  The loss reduced income from
         continuing operations by $4.9 million, $.07 per
         share.
  1993 - A change in estimate of disputed music license
         fees increased operating income by $4.3 million; a
         gain on the sale of certain publishing equipment
         increased operating income by $1.1 million; a charge
         for workforce reductions at 1) the Company's Denver
         newspaper and 2) the newspaper feature and the
         licensing operations of United Media decreased
         operating income by $6.3 million.  The planned
         workforce reductions were fully implemented in 1994.
         These items totaled $0.9 million and reduced income
         from continuing operations by $0.6 million, $.01 per
         share.
  1992 - Operating losses of $32.7 million during the
         Pittsburgh Press strike (reported in divested
         operating units) reduced income from continuing
         operations $20.2 million, $.27 per share.
  1990 - A $36.4 million charge associated with an
         agreement to terminate the Knoxville joint operating
         agency.  The charge reduced income from continuing
         operations by $23.7 million, $.31 per share.
  
(4)  In 1994 the Company sold its worldwide GARFIELD and
     U.S. ACRES copyrights.  The sale resulted in a pre-tax
     gain of $31.6 million, $17.4 million after-tax, $.23 per
     share.

<PAGE>

(5)  Other unusual credits (charges) included the following:
  
  1997 - Write-down of investments totaling $2.7 million.
         Income from continuing operations was reduced $1.7
         million, $.02 per share.
  1996 - A $40.0 million gain on the Company's investment
         in Turner Broadcasting Systems when Turner was merged
         into Time Warner; $3.0 million write-off of an
         investment in Patient Education Media, Inc.; and
         $15.5 million contribution to a charitable
         foundation.  These items totaled $21.5 million and
         increased income from continuing operations by $19.1
         million, $.23 per share.
  1994 - An estimated $2.8 million loss on real estate
         expected to be sold as a result of changes in
         television network affiliations; an $8.0 million
         contribution to a charitable foundation; and a $6.1
         million accrual for lawsuits associated with a
         divested operating unit.  These items totaled $16.9
         million and reduced income from continuing operations
         by $9.8 million, $.13 per share.
  1993 - A $2.5 million fee received in connection with
         the change in ownership of the Ogden, Utah,
         newspaper.  Income from continuing operations was
         increased $1.6 million, $.02 per share.
  1992 - Write-downs of real estate and investments
         totaling $3.5 million.  Income from continuing
         operations was reduced $2.3 million, $.03 per share.

 (6) The provision for income taxes was affected by the
     following unusual items:
  
  1994 - A change in estimated tax liability for prior
         years increased the tax provision, reducing income
         from continuing operations by $5.3 million, $.07 per
         share.
  1993 - A change in estimated tax liability for prior
         years decreased the tax provision, increasing income
         from continuing operations by $5.4 million, $.07 per
         share; the effect of the increase in the federal
         income tax rate to 35% from 34% on the beginning of
         the year deferred tax liabilities increased the tax
         provision, reducing income from continuing operations
         by $2.3 million, $.03 per share.
  1992 - A change in estimated tax liability for prior
         years decreased the tax provision, increasing income
         from continuing operations $8.4 million, $.11 per
         share.

(7)  Includes effect of discontinued cable television operations prior to 
     completion of the Cable Transaction.

(8)  The Company's cable television systems ("Scripps Cable")
     were acquired by Comcast Corporation ("Comcast") on
     November 13, 1996, ("Cable Transaction") through a
     merger whereby the Company's shareholders received,
     tax-free, a total of 93 million shares of Comcast's
     Class A Special Common Stock.  The aggregate market
     value of the Comcast shares was $1.593 billion and
     the net book value of Scripps Cable was $356 million,
     yielding an economic gain of $1.237 billion to the
     Company's shareholders.  This gain is not reflected
     in the Company's financial statements as accounting
     rules required the Company to record the transaction
     at book value.  Unless otherwise noted, the data
     excludes the cable television segment, which is
     reported as a discontinued business operation.

<PAGE>

 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                  AND RESULTS OF OPERATION

The E. W. Scripps Company ("Company") operates in three
reportable segments: newspapers, broadcast television and
category television.  The newspaper segment includes 19
daily newspapers in the U.S.  The broadcast television
segment includes nine network-affiliated stations.  Category
television includes Home & Garden Television ("HGTV"), The
Television Food Network ("Food Network"), Scripps
Productions and the Company's 12% interest in FOX Sports
South, a regional cable television network.  Licensing and
other media aggregates the Company's operating segments that
are too small to report separately, including syndication
and licensing of news features and comics and publication of
independent telephone directories.

All per share disclosures included in management's
discussion and analysis of financial condition and results
of operation are on a diluted basis.

Consolidated results of continuing operations were as
follows:

<TABLE>
<CAPTION>
( in thousands, except per share data )                                                                                        
                                                                                   For the years ended December 31,            
                                                                      1998      Change         1997      Change        1996
                                                                                                                               
<S>                                                              <C>              <C>     <C>             <C>     <C>    
Operating revenues:                                                                                                            
     Newspapers                                                  $    864,792      20.0 % $    720,930     14.3 % $     630,489
     Broadcast television                                             330,714      (0.2)%      331,216      2.4 %       323,467
     Category television                                              148,641     122.5 %       66,801    111.5 %        31,579
     Licensing and other media                                         96,202      17.5 %       81,856      9.8 %        74,528
     Total                                                          1,440,349      19.9 %    1,200,803     13.3 %     1,060,063
     Divested operating units                                          14,206                   41,154                   61,795
Total operating revenues                                         $  1,454,555      17.1 % $  1,241,957     10.7 % $   1,121,858
                                                                                                                               
Operating income (loss):                                                                                                       
     Newspapers                                                  $    196,737      14.1 % $    172,440     28.7 % $     133,952
     Broadcast television                                              92,966     (10.3)%      103,690      3.2 %       100,437
     Category television                                              (6,635)      52.0 %     (13,811)     21.1 %      (17,495)
     Licensing and other media                                         10,688      54.3 %        6,929    (17.8)%         8,434
     Corporate                                                       (17,231)      (0.1)%     (17,207)      6.8 %      (18,471)
     Total                                                            276,525       9.7 %      252,041     21.8 %       206,857
     Divested operating units                                           (481)                  (1,217)                    2,994
     Unusual items                                                                                                      (4,000)
Total operating income                                                276,044      10.1 %      250,824     21.8 %       205,851
Interest expense                                                     (47,108)                 (18,543)                  (9,629)
Net gains and unusual items                                                                     44,894                   21,531
Miscellaneous, net                                                        226                    3,126                    1,834
Income taxes                                                         (93,075)                (117,510)                 (86,011)
Minority interest                                                     (4,873)                  (5,089)                  (3,436)
                                                                                                                               
Income from continuing operations                                $    131,214     (16.8)% $    157,702     21.2 % $     130,140
                                                                                                                               
Per share of common stock:                                                                                                     
     Income from continuing operations                                 $ 1.62     (16.1)%       $ 1.93     19.9 %        $ 1.61
                                                                                                                               
     Adjusted income from continuing operations                                                                                
         (excluding unusual items and net gains)                       $ 1.62      (0.6)%       $ 1.63     15.6 %        $ 1.41
</TABLE>


<PAGE>

<TABLE>
<CAPTION>
( in thousands )                                                                                                               
                                                                                   For the years ended December 31,            
                                                                      1998      Change         1997      Change        1996
                                                                                                                               
<S>                                                              <C>              <C>     <C>             <C>     <C>
Other Financial and Statistical Data - excluding                                                                               
     divested operating units and unusual items:                                                                               
                                                                                                                               
Total advertising revenues                                       $  1,081,765      20.6 % $    897,055     12.5 % $     797,267
                                                                                                                               
Advertising revenues as a percentage of total revenues                 75.1 %                   74.7 %                   75.2 %
                                                                                                                               
EBITDA:                                                                                                                        
     Newspapers                                                  $    260,439      20.2 % $    216,750     27.1 % $     170,557
     Broadcast television                                             118,012      (7.8)%      128,048      1.4 %       126,225
     Category television                                                5,642     165.8 %      (8,580)     40.7 %      (14,458)
     Licensing and other media                                         11,636      51.8 %        7,665    (16.1)%         9,136
     Corporate                                                       (16,207)      (1.2)%     (16,011)      7.8 %      (17,372)
     Total                                                       $    379,522      15.8 % $    327,872     19.6 % $     274,088
                                                                                                                               
Effective income tax rate                                              40.6 %                   41.9 %                   39.2 %
                                                                                                                               
Weighted-average shares outstanding                                    80,921      (0.9)%       81,645      1.0 %        80,841
                                                                                                                               
Net cash provided by continuing operating activities             $    236,616      20.6 % $    196,229     11.4 % $     176,224
Capital expenditures                                                   66,759      20.0 %       55,644      7.3 %        51,871
Business acquisitions and other                                                                                                
     additions to long-lived assets                                    43,465                  828,478                  173,543
Increase (decrease) in long-term debt                                 (3,800)                  651,170                   40,958
Dividends paid, including minority interests                           46,571       1.2 %       46,014      3.3 %        44,537
Purchase and retirement of common stock                               108,421                   25,694                         
</TABLE>


Earnings before interest, income taxes, depreciation and
amortization ("EBITDA") is included in the discussion of
segment results because:
    Management believes the year-over-year change in EBITDA
    is a more useful measure of year-over-year economic
    performance than the change in operating income
    because, combined with information on capital spending
    plans, it is more reliable.  Changes in amortization
    and depreciation have no impact on economic
    performance.  Depreciation is a function of capital
    spending, which is important and is separately
    disclosed.

    Banks and other lenders use EBITDA to determine the
    Company's borrowing capacity.

    Financial analysts and acquirors use EBITDA, combined
    with capital spending requirements, to value
    communications media companies.

EBITDA should not, however, be construed as an alternative
measure of the amount of the Company's income or cash flows
from operating activities as EBITDA excludes significant
costs of doing business.

In the three years ending December 31, 1998, the Company
acquired the following operations:
  
1997 - In October the Company acquired the newspaper and
       broadcast operations of Harte-Hanks Communications
       ("Harte-Hanks") for $775,000,000, plus working capital,
       in cash.  The Harte-Hanks newspaper operations ("HHC
       Newspaper Operations") included daily newspapers in
       Abilene, Corpus Christi, Plano, San Angelo and Wichita
       Falls, Texas, a group of community newspapers in the
       Dallas, Texas, market and a daily newspaper in
       Anderson, South Carolina.  The Company immediately
       traded the Harte-Hanks broadcast operations for an
       approximate 56% controlling interest in Food Network
       and approximately $75,000,000 in cash.   In August the
       Company traded its daily newspapers in Monterey and San
       Luis Obispo, California, for the daily newspaper in
       Boulder, Colorado.

1996 - In May the Company acquired the Vero Beach, Florida, Press Journal for
       $20,073,000 in cash and $100,000,000 in notes issued to the seller.

<PAGE>

In the three years ended December 31, 1998, the Company
divested the following operations (the "Divested Operating
Units"):
  
1998 - Sold Scripps Howard Productions, the Company's
       television program production operation based in Los
       Angeles, and the Dallas Community newspapers, including
       the Plano daily.  No material gain or loss was
       recognized as the proceeds approximated the net book
       value of the assets sold.

1997 - Traded its Monterey and San Luis Obispo,
       California, daily newspapers for the daily newspaper in
       Boulder, Colorado, and terminated the joint operating
       agreement ("JOA") and ceased operations of its
       newspaper in El Paso, Texas, on October 11.  The JOA
       termination and the trade resulted in gains totaling
       $47,600,000, $26,200,000 after-tax, $.32 per share.

In addition to the gains on divested operations in 1997,
unusual items affecting the comparability of the Company's
results of operations included the following:
  
1997 - Write-down of certain investments to
       estimated realizable value, resulting in a loss of
       $2,700,000, $1,700,000 after tax, $.02 per share

1996 - A $4,000,000 operating charge for the Company's share 
       of certain costs associated with restructuring portions 
       of the distribution system of the Cincinnati JOA.
       The charge reduced income from continuing operations by
       $2,600,000, $.03 per share on a diluted basis.

       Net gains that increased income from continuing operations 
       by $24,300,000, $.30 per share.  A pre-tax gain of $40,000,000 
       was recognized on the Company's investment in Turner Broadcasting 
       Systems when Turner was merged into Time Warner, and a
       $3,000,000 investment in Patient Education Media, Inc.
       was written off.

       Contribution of 375,000 shares of Time Warner
       stock to Scripps Howard Foundation, a private
       charitable foundation.  The contribution reduced pre-
       tax income by $15,500,000 and income from continuing
       operations by $5,200,000, $.07 per share.

Excluding the divested operations, unusual items and the
acquired operations from all periods, consolidated EBITDA
increased 5.7% in 1998 and 14% in 1997.  Operating income
increased 5.6% in 1998 and 17% in 1997 on that same basis.
EBITDA for licensing and other media in 1997 was reduced by
start-up costs associated with the independent yellow page
directories.  Operating results for each of the Company's
reportable segments, excluding the Divested Operating Units
and unusual items described above, are presented on the
following pages.

The average balance of outstanding debt increased
$504,000,000 in 1998 and $123,000,000 in 1997 as long-term
debt was used to finance the purchase of acquired
operations.

The effective income tax rate in 1996 was affected by
contributions to a charitable foundation described above.
The effective income tax rate in 1999 is expected to be
approximately 41%.

The estimated effect of amortization of intangible assets on
earnings per share was $.36 in 1998 and $.23 in 1997.

The HHC Newspaper Operations and Food Network acquisitions
reduced earnings per share approximately $.23 in 1998 and
$.04 in 1997.

<PAGE>

NEWSPAPERS - Operating results, excluding Divested Operating
Units and the Cincinnati JOA Charge, were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                               
                                                                                   For the years ended December 31,
                                                                      1998      Change         1997      Change        1996
                                                                                                                               
<S>                                                              <C>              <C>     <C>              <C>    <C>
Operating revenues:                                                                                                            
     Local                                                       $    265,503      20.5 % $    220,324     14.4 % $     192,563
     Classified                                                       258,531      21.1 %      213,473     15.6 %       184,629
     National                                                          26,877      16.7 %       23,027     18.8 %        19,384
     Preprint and other                                                96,581      32.1 %       73,109     13.3 %        64,538
                                                                                                                               
     Newspaper advertising                                            647,492      22.2 %      529,933     14.9 %       461,114
     Circulation                                                      152,829      18.1 %      129,383      6.6 %       121,365
     Joint operating agency distributions                              48,278       2.6 %       47,052     19.6 %        39,341
     Other                                                             16,193      11.2 %       14,562     68.0 %         8,669
                                                                                                                               
Total operating revenues                                              864,792      20.0 %      720,930     14.3 %       630,489
                                                                                                                               
Operating expenses:                                                                                                            
     Employee compensation and benefits                               280,289      19.7 %      234,194     12.1 %       208,969
     Newsprint and ink                                                146,146      21.8 %      119,973      1.0 %       118,729
     Other                                                            177,918      18.6 %      150,013     13.4 %       132,234
     Depreciation and amortization                                     63,702      43.8 %       44,310     21.0 %        36,605
                                                                                                                               
Total operating expenses                                              668,055      21.8 %      548,490     10.5 %       496,537
                                                                                                                               
Operating income                                                 $    196,737      14.1 % $    172,440     28.7 % $     133,952
                                                                                                                               
Other Financial and Statistical Data:                                                                                          
                                                                                                                               
EBITDA                                                           $    260,439      20.2 % $    216,750     27.1 % $     170,557
                                                                                                                               
Percent of operating revenues:                                                                                                 
    Operating income                                                   22.7 %                   23.9 %                   21.2 %
    EBITDA                                                             30.1 %                   30.1 %                   27.1 %
                                                                                                                               
Capital expenditures                                             $     23,522     (28.5)% $     32,911     35.2 % $      24,340
                                                                                                                               
Business acquisitions and other                                                                                                
     additions to long-lived assets                              $      3,570             $    622,233            $     122,593
</TABLE>


The newspaper acquisitions accounted for 75% of the increase
in advertising revenue in 1998 and 50% in 1997.  On a pro
forma basis, assuming all newspapers owned at the end of
1998 were owned for the full three-year period, advertising
revenues increased 6.5% in 1998 and 7.6% in 1997.

Excluding the acquired newspapers, EBITDA increased 2.5% in
1998 and 17% in 1997.

Excluding the acquired newspapers, employee compensation
and benefits increased 3.8% in 1998 and 5.4% in 1997,
newsprint and ink increased 9.8% in 1998 and decreased
3.5% in 1997, and other operating expenses increased 2.8%
in 1998 and 7.3% in 1997.  Changes in newsprint and ink
are primarily due to changes in the price of newsprint.
The average price of newsprint increased from
approximately $420 per metric tonne in the first quarter
of 1994 to $745 in the first quarter of 1996, declined to
approximately $500 by March 1997, then increased to
approximately $565 by December 1998.  The Company expects
the price of newsprint in the first quarter of 1999 to be
approximately 3% less than the fourth quarter of 1998.

Depreciation and amortization increased due to the
newspaper acquisitions.

Capital expenditures in 1999 are expected to be
approximately $25,000,000 and depreciation and
amortization is expected to increase approximately 2%.

<PAGE>

BROADCAST TELEVISION - Operating results were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                               
                                                                                   For the years ended December 31,
                                                                      1998      Change         1997      Change        1996
                                                                                                                               
<S>                                                              <C>              <C>     <C>             <C>     <C>      
Operating revenues:                                                                                                            
     Local                                                       $    166,115      (3.0)% $    171,211      7.4 % $     159,412
     National                                                         125,432     (10.0)%      139,322      9.6 %       127,172
     Political                                                         20,084                    2,106                   19,505
     Other                                                             19,083       2.7 %       18,577      6.9 %        17,378
                                                                                                                               
Total operating revenues                                              330,714      (0.2)%      331,216      2.4 %       323,467
                                                                                                                               
Operating expenses:                                                                                                            
     Employee compensation and benefits                               103,630       0.3 %      103,350      5.4 %        98,099
     Program and copyright costs                                       56,263      17.5 %       47,890     (0.3)%        48,049
     Other                                                             52,809       1.7 %       51,928      1.6 %        51,094
     Depreciation and amortization                                     25,046       2.8 %       24,358     (5.5)%        25,788
                                                                                                                               
Total operating expenses                                              237,748       4.5 %      227,526      2.0 %       223,030
                                                                                                                               
Operating income                                                 $     92,966     (10.3)% $    103,690      3.2 % $     100,437
                                                                                                                               
Other Financial and Statistical Data:                                                                                          
                                                                                                                               
EBITDA                                                           $    118,012      (7.8)% $    128,048      1.4 % $     126,225
                                                                                                                               
Percent of operating revenues:                                                                                                 
    Operating income                                                   28.1 %                   31.3 %                   31.1 %
    EBITDA                                                             35.7 %                   38.7 %                   39.0 %
                                                                                                                               
Capital expenditures                                             $     33,454     114.0 % $     15,632    (33.5)% $      23,491
                                                                                                                               
Business acquisitions and other                                                                                                
     additions to long-lived assets                              $        218             $      3,000            $       1,700
</TABLE>


The Company's average audience share has declined in recent
years due to the creation of new networks and increases in
the audience share of alternative service providers such as
cable television and direct broadcast satellite systems.
Technological advancement in interactive media services will
further increase these competitive pressures.

The demand for local and national advertising declined
sharply for most of the Company's television stations in the
second half of 1998.  The decline was due to a number of
factors, including:
    Softness in automobile advertising that has continued
    since the General Motors strike.

    The negative effects that mergers and reorganizations
    in the telecommunications, grocery, financial and packaged
    goods industries are having on advertising.

    Reduced audiences for ABC network programs that precede
    the late news in the Company's six largest television
    markets.

Increased political advertising softened the effect the
decline in demand had on year-over-year revenue
comparisons.  Advertising revenues in the first quarter of
1999 are expected to be flat compared to the first quarter
of 1998.

National television networks have expressed their
intention to reduce the amount of compensation paid to
affiliated stations, or to have affiliated stations share
in the cost of popular programs such as "ER".  The Company
received network compensation of $16,000,000 in 1998,
$15,600,000 in 1997 and $14,300,000 in 1996.  Network
compensation is expected to be approximately $15,000,000
in 1999.

<PAGE>

Staffing levels were reduced in 1998 in response to the
advertising weakness.  Employee compensation and benefits
are expected to increase approximately 5% in 1999 as the
Company expects to hire additional employees to improve
the stations' Internet sites and to attract additional
advertising on those sites.  The 1998 increase in program
costs is primarily due to the higher cost of "The Rosie
O'Donnell Show," which is carried by five stations.
Program costs are expected to increase approximately 2% in
1999.

The increase in capital expenditures is primarily due to
the construction of a new building for the Phoenix
station.  Capital expenditures in 1999 are expected to be
approximately $35,000,000, including a new building for
the West Palm Beach station.  Depreciation and
amortization in 1999 is expected to increase approximately
15%.


CATEGORY TELEVISION - Operating results were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                               
                                                                                   For the years ended December 31,
                                                                      1998      Change         1997      Change        1996
                                                                                                                               
<S>                                                              <C>              <C>     <C>             <C>     <C>         
Operating revenues:                                                                                                            
     Advertising                                                 $     96,271     156.9 % $     37,473    138.4 % $      15,717
     Affiliate fees                                                    38,063      93.1 %       19,711    183.9 %         6,943
     Program production                                                10,872      38.0 %        7,878      2.9 %         7,658
     Other                                                              3,435      97.5 %        1,739     37.9 %         1,261
                                                                                                                               
Total operating revenues                                              148,641     122.5 %       66,801    111.5 %        31,579
                                                                                                                               
Operating expenses:                                                                                                            
     Employee compensation and benefits                                33,550      80.9 %       18,545     81.9 %        10,195
     Programming and production costs                                  51,211      84.2 %       27,802     33.0 %        20,911
     Other                                                             58,238     100.6 %       29,034     94.5 %        14,931
     Depreciation and amortization                                     12,277     134.7 %        5,231     72.2 %         3,037
                                                                                                                               
Total operating expenses                                              155,276      92.6 %       80,612     64.3 %        49,074
                                                                                                                               
Operating income (loss)                                          $    (6,635)             $   (13,811)            $    (17,495)
                                                                                                                               
Other Financial and Statistical Data:                                                                                          
                                                                                                                               
EBITDA                                                           $      5,642             $    (8,580)            $    (14,458)
                                                                                                                               
Capital expenditures                                             $      7,936      38.2 % $      5,742    105.1 % $       2,800
                                                                                                                               
Business acquisitions and other                                                                                                
     additions to long-lived assets                              $     17,431             $    179,354            $      44,000
</TABLE>


The October 1997 acquisition of Food Network provided
approximately 40% of the increase in operating revenues in
1998 and 20% of the increase in 1997.  On a pro forma basis,
assuming Food Network was owned for the full three-year
period, operating revenues increased 77% in 1998 and 86% in
1997.  The increase in advertising and affiliate fee
revenues is primarily due to the increase in cable
television systems that carry HGTV and Food Network and,
therefore, the increase in potential audience.  According to
the Nielsen Homevideo Index, HGTV was telecast to 48.4
million homes in December 1998, 36.1 million homes in
December 1997, and 25.2 million homes in December 1996.
Food Network was telecast to 37.1 million homes in December
1998, 29.1 million homes in December 1997, and 19.1 million
homes in December 1996.

<PAGE>

HGTV and Food Network are transmitted via satellite to cable
television and direct broadcast satellite systems.  Because
of limited channel capacity, cable television system
operators have been able to demand payments or equity
interests in cable television programming networks in
exchange for long-term agreements to distribute the
networks.  Food Network provided equity interests to cable
television systems that launched it in 1993, and since their
launch, HGTV and Food Network have committed to pay
distribution fees totaling $110,000,000 to other cable
television and direct broadcast satellite systems in
exchange for long-term distribution contracts.  The amounts
of distribution fees received by systems depended upon
several factors, including the numbers of subscribers, the
terms of the agreements and the amounts of affiliate fees
the systems agreed to pay to HGTV and Food Network.
Distribution fee payments were generally due when the
systems launched the network or over the terms of the
distribution agreements.  Unpaid distribution fees totaled
$52,400,000 at December 31, 1998.

Management believes the popularity of HGTV and Food Network,
which consistently rank among the favorite channels of cable
television subscribers, will enable the Company to renew its
existing distribution agreements and to obtain additional
distribution.  Additional distribution fees may be required
to expand distribution of the networks.

Distribution fees are amortized based upon the percentage of
the current period's affiliate fee revenue to the estimated
total of such revenue over the lives of the contracts, or,
for contracts that do not provide for affiliate fee revenue,
on a straight-line basis.  Amortization of prepaid
distribution fees (included in other operating expenses) was
approximately $15,700,000 in 1998, $9,400,000 in 1997, and
$1,600,000 in 1996.  Unamortized distribution fees total
$62,000,000 at December 31, 1998.  Amortization in 1999 is
expected to be approximately $22,000,000.

Capital expenditures in 1999 are expected to be
approximately $20,000,000.  Depreciation and amortization is
expected to increase approximately 18%.

<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

The Company generates significant cash flow from operating
activities, primarily from its newspaper and broadcast
television operating segments.  There are no significant
legal or other restrictions on the transfer of funds among
the Company's business segments.  Cash flows provided by the
operating activities of the newspaper and broadcast
television segments in excess of the capital expenditures of
those segments are used primarily to invest in the category
television segment, to fund corporate expenditures, or to
invest in new businesses.  Management expects total cash
flow from continuing operating activities in 1999 will be
sufficient to meet the Company's expected total capital
expenditures, required interest payments and dividend
payments.  Total capital expenditures in 1999 are expected
to be approximately $80,000,000.  The Company expects to
extend the $400,000,000 one-year-term portion of its
variable rate credit facility, or to refinance the
borrowings under that line.

Cash flow provided by continuing operating activities was
$237,000,000 in 1998, $196,000,000 in 1997 and $176,000,000
in 1996.  The increases in cash flow provided by continuing
operating activities were primarily due to improvements in
EBITDA.  Cash flow provided by operating activities in 1998
was used for capital expenditures of $67,000,000, dividend
payments of $46,600,000 and to repurchase 2,402,100 Class A
Common Shares for $108,000,000.  The Board of Directors has
authorized the purchase of an additional 2,976,900 Class A
Common Shares.

Net debt (borrowings less cash equivalent and other short-
term investments) decreased $21,100,000 during 1998 to
$749,000,000. At December 31, 1998, net debt was 41% of
total capitalization.  Management believes the Company's
cash and cash equivalents, short-term investments and
substantial borrowing capacity, taken together, provide
adequate resources to fund the capital expenditures and
expansion of existing businesses and the development or
acquisition of new businesses.



MARKET RISK

The Company's earnings and cash flow can be affected by,
among other things, interest rate changes, foreign currency
fluctuations (primarily in the exchange rate for the
Japanese yen) and changes in the price of newsprint.  See
"NEWSPAPERS".  The Company is also exposed to changes in the
market value of its investments.

In the normal course of business, the Company employs
foreign currency forward and option contracts to hedge its
cash flow exposures denominated in Japanese yen.  The
contracts reduce the risk of changes in the exchange rate
for Japanese yen on the Company's anticipated net licensing
receipts (licensing royalties less amounts due creators of
the properties and certain direct expenses) for the
following year.  The Company employs off-balance-sheet
financial instruments, such as forward contracts, to reduce
the risk of changes in the price of newsprint on anticipated
newsprint purchases.  As market conditions warrant, the
Company enters into foreign currency and newsprint forward
contracts only to hedge its anticipated transactions for, at
most, the ensuing year.  The impact of any reasonably possible 
change in the values of these derivative financial instruments on the
Company's financial position, its results of operations, and
its cash flows is immaterial.  The Company held no foreign currency
or newsprint forward contracts at December 31, 1998.  

<PAGE>

The Company manages interest-rate risk primarily by
maintaining a mix of fixed-rate and variable-rate debt.  The
Company currently does not use interest rate swaps, forwards
or other derivative financial instruments.  The following
table presents additional information about the Company's
market-risk-sensitive financial instruments:

<TABLE>
<CAPTION>
( in thousands )                                                                                                           
                                                                 As of December 31, 1998              As of December 31, 1997
                                                                 Cost or       Estimated               Cost or       Estimated
                                                                Carrying         Fair                 Carrying          Fair
                                                                  Value          Value                  Value          Value
                                                                                                                               
<S>                                                          <C>            <C>                    <C>            <C>      
Financial instruments subject to interest rate risk:                                                                           
     Variable rate credit facilities                         $     567,561  $     567,561          $     541,459  $     541,459
     $100 million, 6.625% note, due in 2007                         99,872        104,556                 99,858        101,297
     $100 million, 6.375% note, due in 2002                         99,925        102,397                 99,906        100,440
     $30 million, 7.375% notes, due in 1998                                                               29,754         30,289
     Other notes                                                     2,077          1,586                  2,129          1,615
                                                                                                                               
     Total long-term debt                                          769,435        776,100                773,106        775,100
     Program rights payable                                         52,125         48,800                 45,856         42,800
     Short-term investments                                         20,551         20,551                  3,105          3,105
                                                                                                                               
Financial instruments subject to market value risk:                                                                            
     Time Warner common stock (1,344,000 shares)             $      27,816  $      83,446          $      27,816  $      41,681
     Other available-for-sale securities                             1,050          5,286                  1,738          5,420
     Venture capital and other investments                          36,899           (a)                  30,060           (a) 
                                                                                                                          
       (a)  Investments classified as venture capital and other investments do not trade in public markets, so they            
            do not have readily determinable fair values.                                                                  
</TABLE>


The Variable Rate Credit Facilities are comprised of two
unsecured lines, one limited to $400,000,000 principal
amount maturing in one year, and the other limited to
$300,000,000 principal amount maturing in five years.  The
Variable Rate Credit Facilities are used by the Company in
whole or in part, in lieu of direct borrowings, as credit
support for its commercial paper.  The weighted-average
interest rate on borrowings under the Variable Rate Credit
Facilities at December 31 was 5.25% in 1998 and 5.85% in
1997.

The Company does not hold financial instruments for trading
or speculative purposes, and does not hold leveraged
contracts.



YEAR 2000 READINESS

Items disclosed herein constitute "Y2000 Readiness
Disclosures" under the Year 2000 Information and Readiness
Disclosure Act.

Description and Company Plans
The Year 2000 ("Y2K") issue results from computer
programs, computer equipment and certain embedded chips
using two digits rather than four to define the year.
Computer applications and equipment that use date-
sensitive software or date-sensitive embedded chips may
recognize a date of "00" as the year 1900 instead of the
year 2000.  As a result, those computer applications may
fail or improperly process financial transactions.

The Company's Y2K remediation project includes the
following phases: identification and assessment of the Y2K
issue, determination of required revisions to or
replacements of affected computer applications and
equipment, testing of those revisions and replacements,
and developing contingency plans in the event that
revisions and replacements are not completed timely or do
not fully remediate the Y2K issues.

<PAGE>

Identification and Assessment of Y2K Issues
The identification and assessment phase, which is
substantially complete, included a comprehensive inventory
of internally developed computer applications, computer
applications and computer hardware purchased or licensed
from third parties (which includes the majority of the
Company's computer software applications), and other
equipment with embedded chips.  The inventoried
applications and equipment were evaluated to identify Y2K
issues.  Y2K issues were identified based upon review of
applications and equipment by the Company and/or
communication with the vendor.  This phase also included
an assessment of the impact of failing to remediate
identified Y2K issues on the Company's business
operations, results of operations, and financial
condition.  Based upon the identification of Y2K issues
and assessment of the effect of those issues, each of the
computer applications and items of equipment with embedded
chips were assigned to one of the following categories:
1) applications and equipment with Y2K issues that, if
they were to fail, would seriously impair the Company's
ability to operate its business, 2) applications and
equipment with Y2K issues for which the Company has
feasible alternatives, 3) applications and equipment found
to be Y2K compliant or certified Y2K compliant by the vendor, and
4) noncompliant applications and equipment that will have
little or no effect on business operations.  The term "Y2K compliant"
as used throughout this document means that the relevant
hardware, software, embedded chips or interfaces specifically
referenced herein will correctly process, provide and receive
date data within and between the 20th and 21st centuries.  
The Company has created a central data base identifying all
inventoried applications and equipment, Y2K issues
identified, the priority of remediation based upon the
perceived business risk, the probable method of
remediation (upgrade or replace), and targeted remediation
completion date.  As of February 1, 1999, approximately
20% of the Company's applications were classified in the
highest priority, 15% in the second priority, and
approximately 55% of applications have been found to be
Y2K-compliant.

The identification and assessment phase also included
communications with significant vendors, suppliers and
customers to determine the extent to which the Company's
systems and business operations are vulnerable if those
third parties fail to remediate their own Y2K issues.


Y2K Remediation Efforts
The Company's plan of remediation includes a mix of
installing new applications and equipment, upgrading
existing applications and equipment, retiring obsolete
systems and equipment, and confirming significant third
party compliance.  A discussion of the identified Y2K
issues that could materially affect each of the Company's
business segments and the Company's plan of remediation
follows.

Newspapers
The Company uses a variety of newspaper circulation,
advertising and editorial computer systems in the
production of its newspapers.  The Company began
replacing most of its internally developed software with
applications developed by third-party software vendors and
upgrading other applications several years ago.  Many of
these systems have been installed and implemented.
Vendors have either certified their applications to 
be Y2K compliant or have Y2K-compliant upgrades
currently available.  Remediation of noncompliant
systems is expected to be completed through early third
quarter of 1999, with most upgrades and replacements being
completed in the first quarter of 1999.

Equipment and applications used in producing, printing,
sorting and distributing newspapers use software or
embedded chips that are not Y2K compliant.  Management has
determined that in many instances this equipment is not
date dependent and the internal calendars can be set back
to an earlier year without affecting the operation of the
equipment.  Other equipment and software will have to be
upgraded or replaced.

Management anticipates increasing its newspaper
inventories in the latter part of 1999 to mitigate the
effect of any temporary disruption in the delivery of
newsprint or any disruption in the operation of newsprint
mills.

The Company's Cincinnati, Birmingham and Albuquerque
newspapers operate under joint operating agreements
("JOAs") whereby the Company receives a portion of the JOA
profits from the managing party.  The Company has
discussed Y2K issues with the managing parties to ensure
the managing parties are addressing their Y2K issues.
The Company's share of JOA profits could be adversely
affected if those managing parties experience a
significant disruption in business operations; however
management believes the possibility of a significant
disruption is unlikely.

<PAGE>

Broadcast Television
The Company receives network and syndicated programming
via satellite.  The Company's receipt of that programming
is dependent upon the broadcast networks and program
syndicators resolving their Y2K issues.  NBC has scheduled
Y2K testing of its affiliate network.  The Company expects
to perform similar testing with ABC.  Management does not
anticipate any disruption in receiving programming from
the broadcast networks or syndicators, but in the event of
such a disruption the Company has alternative programming
available.

The Company uses advertising inventory management software
to manage, schedule and bill advertising in each of the
Company's broadcast television markets.  This software is
licensed from two different vendors.  One of the systems,
used in three of the Company's markets, has been certified
by the vendor to be Y2K compliant.  The other system must
be upgraded.  The vendor has informed the Company that a
Y2K compliant version of its software will be available in
the early part of the second quarter of 1999.  Management
expects to complete installation of the upgrades by the
end of the second quarter of 1999.

The insertion of advertising into program breaks is
automated by computer-controlled equipment.  This
equipment has been found to be noncompliant and must be
upgraded or replaced.  Failure of this software or
equipment would not materially disrupt the Company's
business operations as this process can be performed
manually.

The Company uses various broadcast and studio equipment to
produce and transmit its broadcast signals.  Although much
of this equipment includes embedded chips, the Company
believes the equipment will continue to function after
1999.  The Company is currently testing this equipment.
If such testing indicates that Y2K issues affect the
operation of the equipment, the necessary upgrades or
replacements would be installed by the second quarter of
1999.

Category Television
The Company uses advertising inventory management software
to manage, schedule and bill advertising.  Some of these
systems are currently Y2K compliant.  Y2K compliant
versions of remaining software applications will be
installed by the end of the first quarter of 1999.

The insertion of advertising into program breaks is
automated by computer-controlled equipment.  Failure of this
software or equipment would not materially disrupt the
Company's business operations as this process can be
performed manually.

The Company transmits its network programming to cable
television and direct broadcast satellite systems via
satellite.  Management has determined that certain 
equipment, while noncompliant, will continue
to function after 1999, therefore it does not need to be
upgraded or replaced.  Noncompliant equipment that could
affect the production and transmission of a signal is
scheduled to be upgraded or replaced by the end of the
second quarter of 1999.

Management believes the satellites used in transmitting the
Company's networks are Y2K compliant and expects to receive
written assurances to that effect.  However, the Company
understands that headend equipment controlling set-top boxes
for virtually all cable television subscribers is presently
not Y2K compliant.  Management believes that failure of this
equipment could potentially prevent cable television systems
from delivering the Company's programming to viewers.
Management understands that equipment and set-top box
manufacturers have recently developed solutions that cable
television systems have begun to install in their headend
equipment.  Management anticipates that this issue will be
remediated, but that process is not within the Company's
control.

Testing of Upgrades and Replacements
The Company's Y2K remediation program includes testing of
applications and equipment identified by the Company as
compliant or certified as compliant by the vendor.  The
Company's program also includes testing of upgrades and
replacements during installation and upon completion.
Testing includes the use of dates that simulate
transactions and environments, both before and after the
year 2000, including leap year.  While that testing
provides assurance that the upgrades and replacements
installed by the Company perform as designed, it is not
possible for the Company to completely simulate the effect
of the year 2000 when testing the Company's systems, and
certain embedded chips cannot be tested.

<PAGE>

Costs of Y2K Remediation Program
Costs of the Company's Y2K remediation program, including
those incurred to date, are expected to total less than
$10,000,000.  The majority of these costs would have been
incurred regardless of the Y2K issue, although the Y2K
issue has slightly accelerated the Company's plans to
replace certain equipment and computer software.
Management believes the acceleration of these projects has
not resulted in the deferral of other information
technology projects that would have a material effect on
the Company's results of operations or financial
condition.

Risks of Y2K Issues and Contingency Plans
Like all large companies, the Company is dependent on the
continued functioning of basic, heavily computerized
services such as banking, telephony and electric power.
Management has attempted to ensure that the third parties
upon which the Company relies are addressing their Y2K
issues, but management has no direct knowledge of those
issues and cannot estimate the costs to the Company if
such issues are not remedied.  Management believes the
possibility of failure of these critical third party
systems is unlikely.

The Company's Y2K remediation program includes contingency
planning to ensure business continuity in each of the
Company's markets.  Such plans will address a variety of
internal and external scenarios that might occur as a
result of the Y2K issue, and will specify alternatives if
any Y2K-related business disruption occurs.  The Company
expects to complete such contingency plans in early 1999,
and will update those plans throughout the remainder of
1999 based upon the progress of the Y2K remediation
program.

Management believes it has an effective program to resolve
the Y2K issue in a timely manner and that its Y2K issues
will be remediated.  Based upon assessment of its internal
systems and the status of its Y2K remediation efforts,
management does not expect the Y2K issue to pose
significant problems for the Company's operations or to
have a material effect on the Company's results of
operations or financial condition.  However, if the
Company is unable to complete its Y2K remediation program,
or if its Y2K remediation program does not fully remediate
the effects of the Y2K issue, or if third parties fail to
remediate their own Y2K issues, the Company could experience
a material disruption in its business operations.  In
addition, disruptions in the general economy as a result
of the Y2K issue could lead to a reduction of advertising
spending which could adversely affect the Company.

<PAGE>



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders,
The E. W. Scripps Company:

We have audited the accompanying consolidated balance sheets
of The E. W. Scripps Company and subsidiary companies
("Company") as of December 31, 1998 and 1997, and the
related consolidated statements of income, cash flows and
comprehensive income and stockholders' equity for each of
the three years in the period ended December 31, 1998.  Our
audits also included the financial statement schedule listed
in the Index at Item S-1.  These financial statements and
financial statement schedule are the responsibility of the
Company's management.  Our responsibility is to express an
opinion on the financial statements and financial statement
schedule based on our audits.

We conducted our audits in accordance with generally
accepted auditing standards.  Those standards require that
we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the
financial statements.  An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide
a reasonable basis for our opinion.

In our opinion, such consolidated financial statements
present fairly, in all material respects, the financial
position of the Company at December 31, 1998 and 1997, and
the results of its operations and cash flows for each of the
three years in the period ended December 31, 1998 in
conformity with generally accepted accounting principles.
Also, in our opinion, such financial statement schedule,
when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly in
all material respects the information set forth therein.







DELOITTE & TOUCHE LLP
Cincinnati, Ohio
January 22, 1999

<PAGE>

<TABLE>
CONSOLIDATED BALANCE SHEETS                                                                                                 
<CAPTION>
( in thousands )                                                                                                     
                                                                                                  As of December 31,
                                                                                              1998                 1997
<S>                                                                                    <C>                  <C>       
ASSETS                                                                                                               
Current Assets:                                                                                                             
     Cash and cash equivalents                                                         $         14,400     $         14,316
     Short-term investments                                                                      20,551                3,105
     Accounts and notes receivable (less allowances - 1998, $7,322; 1997, $6,305)               217,810              218,990
     Program rights and production costs                                                         68,870               62,065
     Prepaid distribution fees                                                                   18,729               15,240
     Inventories                                                                                 15,009               13,685
     Deferred income taxes                                                                       24,140               21,630
     Miscellaneous                                                                               27,824               24,707
     Total current assets                                                                       407,333              373,738
                                                                                                                            
Investments                                                                                     140,788               84,645
                                                                                                                            
Property, Plant and Equipment                                                                   478,703              480,000
                                                                                                                            
Goodwill and Other Intangible Assets                                                          1,193,257            1,244,442
                                                                                                                            
Other Assets:                                                                                                               
     Program rights and production costs (less current portion)                                  50,763               38,659
     Prepaid distribution fees (less current portion)                                            43,204               46,479
     Miscellaneous                                                                               31,064               18,520
     Total other assets                                                                         125,031              103,658
                                                                                                                            
TOTAL ASSETS                                                                           $      2,345,112     $      2,286,483
                                                                                                                            
See notes to consolidated financial statements.                                                                             
</TABLE>

<PAGE>

<TABLE>
CONSOLIDATED BALANCE SHEETS                                                                                                 
<CAPTION>
( in thousands, except share data )                                                                                  
                                                                                                  As of December 31,
                                                                                              1998                 1997
                                                                                                                     
<S>                                                                                    <C>                  <C>       
LIABILITIES AND STOCKHOLDERS' EQUITY                                                                                        
Current Liabilities:                                                                                                        
    Current portion of long-term debt                                                  $        267,601     $        171,254
    Accounts payable                                                                            101,433               88,789
    Customer deposits and unearned revenue                                                       36,234               38,830
    Accrued liabilities:                                                                                                    
        Employee compensation and benefits                                                       40,807               43,025
        Distribution fees                                                                        35,520               38,827
        Miscellaneous                                                                            50,896               54,600
    Total current liabilities                                                                   532,491              435,325
                                                                                                                            
Deferred Income Taxes                                                                           115,634               88,051
                                                                                                                            
Long-Term Debt (less current portion)                                                           501,834              601,852
                                                                                                                            
Other Long-Term Obligations and Minority Interests (less current portion)                       126,421              112,293
                                                                                                                            
Commitments and Contingencies (Note 13)                                                                                     
                                                                                                                            
Stockholders' Equity:                                                                                                       
    Preferred stock, $.01 par - authorized:  25,000,000 shares; none outstanding                                            
    Common stock, $.01 par:                                                                                                 
        Class A - authorized:  120,000,000 shares;  issued and                                                              
          outstanding: 1998 -  59,324,967 shares; 1997 - 61,296,157 shares                          593                  613
        Voting - authorized:  30,000,000 shares; issued and                                                                 
            outstanding:  1998 - 19,218,913 shares; 1997 - 19,333,711 shares                        192                  193
    Total                                                                                           785                  806
    Additional paid-in capital                                                                  161,878              259,739
    Retained earnings                                                                           870,315              782,329
    Unrealized gains on securities available for sale                                            38,904               11,397
    Foreign currency translation adjustment                                                         581                  293
    Unvested restricted stock awards                                                            (3,731)              (5,602)
    Total stockholders' equity                                                                1,068,732            1,048,962
                                                                                                                            
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                             $      2,345,112     $      2,286,483
                                                                                                                            
See notes to consolidated financial statements.                                                                             
</TABLE>

<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF INCOME                                                                                            
<CAPTION>
( in thousands, except per share data )                                                                                      
                                                                                 For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                      
<S>                                                                <C>               <C>                     <C>
Operating Revenues:                                                                                                          
    Advertising                                                    $      1,093,890  $               916,661 $        822,758
    Circulation                                                             153,788                  135,582          130,092
    Licensing                                                                62,260                   56,813           53,672
    Joint operating agency distributions                                     48,278                   48,977           43,279
    Affiliate fees                                                           38,063                   19,711            6,943
    Program production                                                       10,872                   18,950           29,080
    Other                                                                    47,404                   45,263           36,034
    Total operating revenues                                              1,454,555                1,241,957        1,121,858
                                                                                                                             
Operating Expenses:                                                                                                          
    Employee compensation and benefits                                      454,486                  398,746          360,697
    Newsprint and ink                                                       148,069                  123,508          123,390
    Program, production and copyright costs                                 107,646                   86,468           88,990
    Other operating expenses                                                364,465                  304,805          273,553
    Depreciation                                                             63,722                   54,085           49,528
    Amortization of intangible assets                                        40,123                   23,521           19,849
    Total operating expenses                                              1,178,511                  991,133          916,007
                                                                                                                             
Operating Income                                                            276,044                  250,824          205,851
                                                                                                                             
Other Credits (Charges):                                                                                                     
    Interest expense                                                       (47,108)                 (18,543)          (9,629)
    Net gains and unusual items                                                                       44,894           21,531
    Miscellaneous, net                                                          226                    3,126            1,834
    Net other credits (charges)                                            (46,882)                   29,477           13,736
                                                                                                                             
Income from Continuing Operations                                                                                            
    Before Taxes and Minority Interests                                     229,162                  280,301          219,587
Provision for Income Taxes                                                   93,075                  117,510           86,011
                                                                                                                             
Income from Continuing Operations                                                                                            
    Before Minority Interests                                               136,087                  162,791          133,576
Minority Interests                                                            4,873                    5,089            3,436
                                                                                                                             
Income From Continuing Operations                                           131,214                  157,702          130,140
Discontinued Operation - Scripps Cable:                                                                                      
     Income from operations                                                                                            39,514
     Costs of Cable Transaction                                                                                      (12,251)
                                                                                                                             
Net Income                                                         $        131,214  $               157,702 $        157,403
                                                                                                                             
                                                                                                                             
                                                                                                                             
Per Share of Common Stock - Basic:                                                                                           
    Income from continuing operations                                         $1.65                    $1.96            $1.62
                                                                                                                             
    Net income                                                                $1.65                    $1.96            $1.96
                                                                                                                             
Per Share of Common Stock - Diluted:                                                                                         
    Income from continuing operations                                         $1.62                    $1.93            $1.61
                                                                                                                             
    Net income                                                                $1.62                    $1.93            $1.95
                                                                                                                             
See notes to consolidated financial statements.                                                                              
</TABLE>

<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS                                                                              
<CAPTION>
( in thousands, except share data )                                                                                          
                                                                                  For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>         
Cash Flows from Operating Activities:                                                                                        
Income from continuing operations                                  $        131,214  $               157,702 $        130,140
Adjustments to reconcile income from continuing operations                                                                   
      to net cash flows from continuing operating activities:                                                                
      Depreciation and amortization                                         103,845                   77,606           69,377
      Deferred income taxes                                                  10,268                   28,865           13,650
      Minority interests in income of subsidiary companies                    4,873                    5,089            3,436
      Net gains and unusual items                                                                   (44,894)         (21,367)
      Prepaid distribution fee amortization greater (less) than                                                              
         payments                                                           (6,610)                 (12,411)          (8,345)
      Program cost amortization greater (less) than payments               (17,431)                  (7,591)         (12,188)
      Other changes in certain working capital accounts, net                  2,682                 (17,630)          (6,890)
      Miscellaneous, net                                                      7,775                    9,493            8,411
Net cash provided by continuing operating activities                        236,616                  196,229          176,224
Discontinued Operation - Scripps Cable:                                                                                      
      Income                                                                                                           27,263
      Adjustment to derive cash flows from operating activities                                                        37,830
      Net cash provided by Scripps Cable operating activities                                                          65,093
Net operating activities                                                    236,616                  196,229          241,317
                                                                                                                             
Cash Flows from Investing Activities:                                                                                        
Additions to property, plant and equipment                                 (66,969)                 (56,620)         (53,300)
Purchase of subsidiary companies and long-term investments                 (26,034)                (748,485)        (127,749)
Change in short-term investments, net                                      (17,446)                    2,700           22,313
Sale of subsidiary companies and long-term investments                       32,389                   29,339           11,650
Miscellaneous, net                                                          (4,755)                  (1,492)            1,057
Net cash used in continuing operations investing activities                (82,815)                (774,558)        (146,029)
Net cash used in Scripps Cable investing activities                                                                 (119,575)
Net investing activities                                                   (82,815)                (774,558)        (265,604)
                                                                                                                             
Cash Flows from Financing Activities:                                                                                        
New debt                                                                                             741,216          100,000
Payments on long-term debt                                                  (3,800)                 (90,046)         (59,042)
Dividends paid                                                             (43,228)                 (42,064)         (41,840)
Dividends paid to minority interests                                        (3,343)                  (3,950)          (2,697)
Repurchase and retirement of Class A Common Shares                        (108,421)                 (25,694)                 
Miscellaneous, net (primarily exercise of stock options)                      5,075                    3,038            8,615
Net cash provided by (used in) continuing operations                                                                         
   financing activities                                                   (153,717)                  582,500            5,036
Net cash used in Scripps Cable financing activities                                                                     (625)
Net financing activities                                                  (153,717)                  582,500            4,411
                                                                                                                             
Increase (Decrease) in Cash and Cash Equivalents                                 84                    4,171         (19,876)
                                                                                                                             
Cash and Cash Equivalents:                                                                                                   
Beginning of year                                                            14,316                   10,145           30,021
End of year                                                        $         14,400  $                14,316 $         10,145
                                                                                                                             
Supplemental Cash Flow Disclosures:                                                                                          
   Interest paid, excluding amounts capitalized                    $         46,300  $                19,343 $         10,006
   Income taxes paid                                                         76,237                   86,599           66,320
   Monterey and San Luis Obispo newspapers traded for
      Boulder newspaper                                                                               50,000                 
   Cable Transaction (at book value; fair market
      value was $1,590,000)                                                                                           355,694
                                                                                                                             
See notes to consolidated financial statements.                                                                              
</TABLE>

<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME AND STOCKHOLDERS' EQUITY                                                        
<CAPTION>
( in thousands, except share data )                                                      Accumulated     Unvested                
                                                                   Additional               Other       Restricted      Total    
                                                        Common     Paid-in     Retained  Comprehensive    Stock     Stockholders' 
                                                         Stock     Capital     Earnings     Income        Awards        Equity   
                                                                                                                                 
<S>                                                   <C>        <C>          <C>         <C>          <C>         <C>    
Balances at December 31, 1995                         $      801 $    254,063 $   916,602 $     21,533 $   (1,573) $   1,191,426 
Comprehensive income                                                                                                             
     Net income                                                                   157,403                                157,403 
     Unrealized gains, net of deferred tax of $2,327                                             4,320                     4,320 
     Less:  reclassification adjustment for gains                                                                                
            in income, net of deferred tax of ($13,867)                                       (25,753)                  (25,753) 
     Increase in unrealized gains on securities                                               (21,433)                  (21,433) 
     Foreign currency translation adjustments                                                    (250)                     (250) 
     Total                                                                        157,403     (21,683)                   135,720 
Dividends:  declared and paid - $.52 per share                                   (41,840)                               (41,840) 
Cable Transaction (at book value)                                               (355,694)                              (355,694) 
Convert 507,991 Voting Shares to Class A Shares                                                                                  
Compensation plans, net:  707,200 shares                                                                                         
    issued; 7,359 shares repurchased                           7       16,068                              (3,668)        12,407 
Tax benefits of compensation plans                                      2,572                                              2,572 
As of December 31, 1996                                      808      272,703     676,471        (150)     (5,241)       944,591 
Comprehensive income                                                                                                             
     Net income                                                                   157,702                                157,702 
     Unrealized gains, net of deferred tax of $6,521                                            12,110                    12,110 
     Foreign currency translation adjustments                                                    (270)                     (270) 
     Total                                                                        157,702       11,840                   169,542 
Dividends:  declared and paid - $.52 per share                                   (42,064)                               (42,064) 
Adjustment to Cable Transaction                                                   (9,780)                                (9,780) 
Convert 136,671 Voting Shares to Class A Shares                                                                                  
Repurchase 621,000 Class A Common Shares                     (7)     (25,687)                                           (25,694) 
Compensation plans, net:  529,475 shares                                                                                         
    issued; 42,229 shares repurchased                          5        8,038                                (361)         7,682 
Tax benefits of compensation plans                                      4,685                                              4,685 
As of December 31, 1997                                      806      259,739     782,329       11,690     (5,602)     1,048,962 
Comprehensive income:                                                                                                            
     Net income                                                                   131,214                                131,214 
     Unrealized gains, net of deferred tax of $15,080                                           28,006                    28,006 
     Less:  reclassification adjustment for gains                                                                                
            in income, net of deferred tax of ($268)                                             (499)                     (499) 
     Increase in unrealized gains on securities                                                 27,507                    27,507 
     Foreign currency translation adjustments                                                      288                       288 
     Total                                                                        131,214       27,795                   159,009 
Dividends:  declared and paid - $.54 per share                                   (43,228)                               (43,228) 
Convert 114,798 Voting Shares to Class A Shares                                                                                  
Repurchase 2,402,100 Class A Common Shares                  (24)    (108,397)                                          (108,421) 
Compensation plans, net:  345,053 shares issued;                                                                                 
    1,500 shares forfeited; 27,441 shares repurchased          3        6,536                                1,871         8,410 
Tax benefits of compensation plans                                      4,000                                              4,000 
                                                                                                                                 
As of December 31, 1998                               $      785 $    161,878 $   870,315 $     39,485 $   (3,731) $   1,068,732 
                                                                                                                                 
See notes to consolidated financial statements.                                                                                  
</TABLE>

<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of Operations - The E. W. Scripps Company ("Company")
operates in three reportable segments: newspapers, broadcast
television and category television.  The newspaper segment
includes 19 daily newspapers in the U.S.  The newspaper
segment primarily derives revenue from the sale of
advertising space to local and national advertisers and from
the sale of the newspaper to readers.  The broadcast
television segment includes nine network-affiliated
stations.  Television stations derive revenue from the sale
of advertising time to local and national advertisers and
receive compensation for broadcasting network programming.
Category television includes Home & Garden Television
("HGTV"), The Television Food Network ("Food Network"),
Scripps Productions, and the Company's 12% interest in FOX
Sports South, a regional cable television network.  Revenues
are primarily derived from the sale of advertising time and
from affiliate fees paid by cable television and direct
broadcast satellite systems which distribute the networks.
Licensing and other media aggregates the Company's operating
segments that are too small to report separately, including
syndication and licensing of news features and comics and
publication of independent telephone directories.  The
relative importance of each line of business to continuing
operations is indicated in the segment information presented
in Note 12.

The Company's operations are geographically dispersed and
its customer base is diverse.  However, more than 70% of the
Company's operating revenues are derived from advertising.
Operating results can be affected by changes in the demand
for advertising both nationally and in individual markets.

The Company grants credit to substantially all of its
customers.  Management believes bad debt losses resulting
from default by a single customer, or defaults by customers
in any depressed region or business sector, would not have a
material effect on the Company's financial position.

Cable Transaction - The Company's cable television systems
("Scripps Cable") were acquired by Comcast Corporation
("Comcast") on November 13, 1996 ("Cable Transaction")
through a merger whereby the Company's shareholders
received, tax-free, a total of 93 million shares of
Comcast's Class A Special Common Stock.  The aggregate
market value of the Comcast shares was $1,593,000,000
($19.83 per share of the Company) and the net book value of
Scripps Cable was $356,000,000, yielding an economic gain of
$1,237,000,000 to the Company's shareholders.  Despite the
economic gain, accounting rules required the Company to
record the Cable Transaction as a spin-off, at net book
value, of Scripps Cable to the Company's shareholders.
Therefore no gain was reflected in the Company's financial
statements. Pursuant to the terms of its agreement with
Comcast, the Company remained liable for any losses
resulting from certain lawsuits, certain other expenses and
tax liabilities of Scripps Cable attributable to periods
prior to the Cable Transaction (see Notes 4 and 13).  In
1997 the Company adjusted its estimate of these liabilities,
reducing stockholders' equity by $9,780,000.

Scripps Cable represented an entire business segment,
therefore its results are reported as a "discontinued
operation" for all periods presented (see Note 15).  Results
of the remaining business segments, including results for
divested operating units within these segments through their
dates of sale, are reported as "continuing operations."

Use of Estimates - Preparation of the financial statements
requires the use of estimates.  The Company's financial
statements include estimates for such items as income taxes
payable and self-insured risks.  The Company self insures
for employees' medical and disability income benefits,
workers' compensation and general liability.  The recorded
liability for self-insured risks is calculated using
actuarial methods and is not discounted.  The recorded
liability for self-insured risks totaled $19,900,000 at
December 31, 1998.  Management does not believe it is likely
that its estimates for such items will change materially in
the near term.

Consolidation - The consolidated financial statements
include the accounts of the Company and its majority-owned
subsidiary companies.

Revenue Recognition - Significant revenue recognition
policies are as follows:
    Advertising revenues are recognized based on dates of
    publication or broadcast.

    Circulation revenue is recognized based on date of
    publication.

    Affiliate fees are recognized as programming is
    provided to cable television and direct broadcast satellite
    services.

    Royalties from merchandise licensing are recognized as
    the licensee sells products.  Royalties from promotional
    licensing are recognized over the lives of the licensing
    agreements.

<PAGE>

Prepaid Distribution Fees - Prepaid distribution fees are
incentives paid to cable television and direct broadcast
satellite system operators in exchange for long-term
contracts to carry HGTV and Food Network.  These fees are
amortized based upon the percentage of the current period's
affiliate fee revenues to the estimated total of such
revenue over the lives of the contracts, or, for contracts
that do not provide for the Company to receive affiliate
fees, on a straight-line basis.  The portion of the
unamortized balance expected to be amortized within one year
is classified as a current asset.

Program Rights and Production Costs - Program rights are
recorded when programs become available for broadcast.
Amortization is computed using the straight-line method
based on the license period or based on usage, whichever
yields the greater accumulated amortization for each
program.  The liability for program rights is not discounted
for imputed interest.

Production costs primarily represent costs incurred in the
production of programming for internal use.  Programs
produced for internal use are amortized over the estimated
useful life of the program.  The portion of the unamortized
balance expected to be amortized within one year is
classified as a current asset.  Program and production costs
are stated at the lower of unamortized cost or fair value.

Program rights liabilities payable within the next twelve
months are included in accounts payable.  Noncurrent program
rights liabilities are included in other long-term
obligations.  The following table presents additional
information about these liabilities:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                  As of December 31,
                                                                                              1998                 1997
                                                                                                                     
<S>                                                                                    <C>                  <C>          
Liabilities for programs available for broadcast:                                                                           
     Carrying amount                                                                   $         52,125     $         45,856
     Fair value                                                                                  48,800               42,800
</TABLE>


Long-Lived Assets - Long-lived assets to be held and used
are recorded at unamortized cost.  Management reviews long-
lived assets, including related goodwill and other
intangible assets, for impairment whenever events or changes
in circumstances indicate the carrying amounts of the assets
may not be recoverable.  Recoverability is determined by
comparing the forecasted undiscounted cash flows of the
operation to which the assets relate to the carrying amount
of the assets.  If the operation is determined to be unable
to recover the carrying amount of its assets, then goodwill
and other intangible assets are written down first, followed
by other long-lived assets of the operation, to fair value.
Fair value is determined based on discounted cash flows.
Long-lived assets to be disposed of are reported at the
lower of carrying amount or fair value less costs to sell.

Goodwill and Other Intangible Assets - Goodwill represents
the cost of acquisitions in excess of tangible assets and
identifiable intangible assets received.  Noncompetition
agreements and cable and direct broadcast satellite network
affiliation contracts are amortized on a straight-line basis
over the terms of the agreements.  Goodwill, customer lists
and other intangible assets are amortized on a straight-line
basis over periods of up to 40 years.

Property, Plant and Equipment - Depreciation is computed
using the straight-line method over estimated useful lives
as follows:

  Buildings and improvements                             35 years
  Printing presses                                       20 years
  Other newspaper production equipment                   5 to 10 years
  Television transmission towers and related equipment   15 years
  Other television and program production equipment      5 to 15 years
  Office and other equipment                             3 to 10 years
  
Interest costs related to major capital projects are
capitalized and classified as property, plant and equipment.

Income Taxes - Deferred income taxes are provided for
temporary differences between the tax basis and reported
amounts of assets and liabilities that will result in
taxable or deductible amounts in future years.  The
Company's temporary differences primarily result from
accelerated depreciation and amortization for tax purposes,
investment gains and losses not yet recognized for tax
purposes and accrued expenses not deductible for tax
purposes until paid.

<PAGE>

Investments - Investments in 20%- to 50%-controlled
companies and in all joint ventures are accounted for using
the equity method. Venture capital investments that do not
have a determinable fair value are carried at cost.
Investments in other debt and equity securities are
classified as available for sale and are carried at fair
value.  Fair value is determined by reference to quoted
market prices.  Unrealized gains or losses on those
securities are recognized as a separate component of
stockholders' equity.  The cost of securities sold is
determined by specific identification.

Newspaper Joint Operating Agencies - The Company is
currently a party to newspaper joint operating agencies
("JOAs") in three markets.  A JOA combines all but the
editorial operations of two competing newspapers in a
market.  The managing party distributes a portion of JOA
profits to the other party.  Each of these three JOAs is
managed by the other party.

The Company includes its portion of these JOA operating
profits in operating revenues but does not include any
assets or liabilities because the Company has no residual
interest in the net assets.

A JOA in Evansville, Indiana, which was managed by the
Company, expired in 1998 and was not renewed.  The Company
included the full amount of this JOAs assets and
liabilities, and revenues earned and expenses incurred in
the operation of the JOA, in the consolidated financial
statements.  Distributions of JOA operating profits to the
other party were included in other operating expenses.  The
Company continues to operate its newspaper in Evansville.  A
JOA in El Paso, Texas, which was managed by the other party,
was terminated in 1997 (see Note 2).

Inventories - Inventories are stated at the lower of cost or
market.  The cost of newsprint included in inventory is
computed using the last in, first out ("LIFO") method.  At
December 31 newsprint inventories were approximately 67% of
total inventories in 1998 and 64% in 1997.  The cost of
other inventories is computed using the first in, first out
("FIFO") method.  Inventories would have been $1,500,000 and
$1,400,000 higher at December 31, 1998 and 1997 if FIFO
(which approximates current cost) had been used to compute
the cost of newsprint.

Postemployment Benefits - Retiree health benefits are
recognized during the years that employees render service.
Other postemployment benefits, such as disability-related
benefits and severance, are recognized when the costs of
such benefits are incurred.

Stock-Based Compensation - The Company's incentive plans
provide for the awarding of options to purchase Class A
Common Shares and awards of Class A Common Shares to certain
employees of the Company.  Stock options are awarded to
purchase Class A Common Shares at not less than 100% of the
fair market value on the date of the award.  Stock options
and awards of Class A Common Shares vest over an incentive
period conditioned upon the individual's employment through
that period.  The Company measures compensation expense
using the intrinsic-value-based method (see Note 14).

Cash and Cash Equivalents - Cash and cash equivalents
represent cash on hand, bank deposits and debt instruments
with an original maturity of less than three months.  Cash
equivalents are stated at cost plus accrued interest, which
approximates fair value.

Short-term Investments - Short-term investments represent
excess cash invested in securities not meeting the criteria
to be classified as cash equivalents.  Short-term
investments are carried at cost plus accrued income, which
approximates fair value.

Risk Management Contracts - In the normal course of business
the Company employs foreign currency forward and option
contracts to hedge cash flow exposures denominated in
Japanese yen.  The contracts reduce the risk of changes in
the exchange rate for Japanese yen on the Company's
anticipated net licensing receipts (licensing royalties less
amounts due creators of the properties and certain direct
expenses) for the following year.  Such contracts are
recorded at fair value in the Consolidated Balance Sheets
and gains or losses are recognized in income as changes
occur in the exchange rate for the Japanese yen.  The
Company also employs off-balance-sheet financial
instruments, such as forward contracts, to reduce the risk
of changes in the price of newsprint on anticipated
newsprint purchases.  Gains or losses on the contracts are
deferred and charged to newsprint and ink expense as the
newsprint is consumed.

As market conditions warrant, the Company enters into
foreign currency and newsprint forward contracts only to
hedge its anticipated transactions for, at most, the ensuing
year.  The Company held no derivative financial instruments
at December 31, 1998.  The Company does not hold derivative
financial instruments for trading or speculative purposes,
and does not hold leveraged contracts.  The impact of risk
management activities on the Company's financial position,
its results of operations, and its cash flows is immaterial.

<PAGE>

Net Income Per Share - The following table presents
additional information about basic and diluted weighted-
average shares outstanding:

<TABLE>
<CAPTION>
( in thousands )                                                                                                      
                                                                                    For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                          <C>                      <C>              <C>
Basic weighted-average shares outstanding                                    79,715                   80,500           80,230
                                                                                                                             
Effect of dilutive securities:                                                                                               
     Unvested restricted stock held by employees                                197                      214               99
     Stock options held by employees                                          1,009                      931              512
                                                                                                                             
Diluted weighted-average shares outstanding                                  80,921                   81,645           80,841
</TABLE>


Recently Issued Accounting Standards - The Financial
Accounting Standards Board issued FAS No. 133 - Accounting
for Derivative Instruments and Hedging Activities.  As
market conditions warrant, the Company uses foreign currency
forward and option contracts to reduce the risk of changes
in the exchange rate for the Japanese yen on the Company's
anticipated net licensing receipts and forward contracts to
reduce the risk of changes in the price of newsprint on
anticipated purchases.  The new standard, which must be
adopted by January 1, 2000, will not have a material effect
on the Company's reported financial position or results of
operations.  Foreign currency forward and option contracts,
when used, are currently recognized at fair value, however
changes in the fair value of such contracts, which under
current accounting rules are recognized immediately, will be
initially reported as a separate component of comprehensive
income and reclassified into earnings when the related
licensing revenue is earned.  Newsprint forward contracts,
when used, are not recorded in the Company's balance sheet
and gains and losses are deferred and recognized in income
as the newsprint is consumed.  Under the new standard
newsprint forward contracts will be recorded at fair value
and changes in the value of the contracts will be initially
reported as a separate component of comprehensive income and
reclassified into earnings when the newsprint is consumed.

Reclassifications - For comparative purposes, certain 1997
and 1996 amounts have been reclassified to conform to 1998
classifications.

<PAGE>

2.  ACQUISITIONS AND DIVESTITURES

Acquisitions

1997 - In October the Company acquired the newspaper and
       broadcast operations of Harte-Hanks Communications
       ("Harte-Hanks") for $775,000,000, plus working capital,
       in cash.  The Harte-Hanks newspaper operations ("HHC
       Newspaper Operations") included daily newspapers in
       Abilene, Corpus Christi, Plano, San Angelo and Wichita
       Falls, Texas, a group of community newspapers in the
       Dallas, Texas, market and a daily newspaper in
       Anderson, South Carolina.  The Company immediately
       traded the Harte-Hanks broadcast operations for an
       approximate 56% controlling interest in Food Network
       and approximately $75,000,000 in cash.   In August the
       Company traded its daily newspapers in Monterey and San
       Luis Obispo, California, for the daily newspaper in
       Boulder, Colorado.

1996 - In May the Company acquired the Vero Beach,
       Florida, daily newspaper.

The following table presents additional information about
the acquisitions:
  
<TABLE>
<CAPTION>
   ( in thousands )                                                                                                       
                                                                                                         For the years ended 
                                                                                                             December 31,
                                                                                                         1997          1996
                                                                                                                              
   <S>                                                                                               <C>           <C>     
   Goodwill and other intangible assets acquired                                                     $    688,102  $    110,967
   Other assets acquired (primarily property, equipment and program costs)                                108,278        10,900
   Total                                                                                                  796,380       121,867
   Fair value of Monterey and San Luis Obispo daily newspapers                                           (50,000)              
   Liabilities assumed                                                                                   (26,700)       (1,794)
                                                                                                                              
   Cash paid                                                                                         $    719,680  $    120,073
</TABLE>


The acquisitions have been accounted for as purchases.  The
acquired operations have been included in the Consolidated
Statements of Income from the dates of acquisition.  The
following table summarizes, on an unaudited pro forma basis,
the estimated combined results of operations of the Company
and the acquired operations assuming the transactions had
taken place at the beginning of the respective periods.  The
pro forma information includes adjustments for interest
expense that would have been incurred to finance the
acquisition, additional depreciation based on the fair
market value of the property, plant and equipment, and
amortization of the intangible assets acquired.  The pro
forma information excludes the results of operations of the
Monterey and San Luis Obispo newspapers, and excludes the
gain recognized on the transaction.  The unaudited pro forma
results of operations are not necessarily indicative of the
results that actually would have occurred had the
acquisition been completed at the beginning of the
respective periods.

<TABLE>
<CAPTION>
   ( in thousands, except per share data )                                                                                     
                                                                                                        For the years ended 
                                                                                                             December 31,
                                                                                                         1997          1996
                                                                                                                              
   <S>                                                                                               <C>           <C>
   Operating revenues                                                                                $  1,350,096  $  1,253,798
   Income from continuing operations                                                                      124,965       100,704
   Net income                                                                                             124,965       127,967
                                                                                                                               
   Per share of common stock - basic:                                                                                          
        Income from continuing operations                                                                   $1.55         $1.26
        Net income                                                                                           1.55          1.60
                                                                                                                               
   Per share of common stock - diluted:                                                                                        
        Income from continuing operations                                                                   $1.53         $1.25
        Net income                                                                                           1.53          1.58
</TABLE>

<PAGE>

Divestitures

1998 - The Company sold Scripps Howard Productions, its
       program television production operation based in Los
       Angeles, and the Dallas Community newspapers, including
       the Plano daily newspaper.  No material gain or loss
       was realized on either divestiture as proceeds
       approximated the book value of the net assets sold.

1997 - The Company traded its Monterey and San Luis
       Obispo, California, daily newspapers for the daily
       newspaper in Boulder, Colorado, and terminated the JOA
       and ceased operations of its newspaper in El Paso,
       Texas, on October 11.  The JOA termination and the
       trade resulted in gains totaling $47,600,000,
       $26,200,000 after-tax ($.32 per share on a diluted
       basis).

Included in the consolidated financial statements were the
following results of divested operating units (excluding
gains on sales):


<TABLE>
<CAPTION>
   ( in thousands, except per share data )                                                                                     
                                                                                         For the years ended December 31,
                                                                                           1998          1997          1996
                                                                                                                              
   <S>                                                                                 <C>           <C>           <C>      
   Operating revenues                                                                  $     14,206  $     41,154  $     61,795
   Operating income (loss)                                                                    (481)       (1,217)         2,994
</TABLE>


3.  UNUSUAL CREDITS AND CHARGES
  
In addition to the gains on divested operations, unusual
items that affected the comparability of the Company's
results of operations included the following:

1997 - Write-down of certain investments to estimated 
       realizable value, resulting in a loss of
       $2,700,000, $1,700,000 after tax, $.02 per share on a
       diluted basis.

1996 - A $4,000,000 operating charge for the Company's share of
       certain costs associated with restructuring portions of
       the distribution system of the Cincinnati JOA.  The 
       charge reduced income from continuing operations by
       $2,600,000, $.03 per share on a diluted basis.

       Net gains that increased income from continuing operations 
       by $24,300,000, $.30 per share on a diluted basis.  
       A pre-tax gain of $40,000,000 was recognized on the 
       Company's investment in Turner Broadcasting Systems 
       when Turner was merged into Time Warner, and a $3,000,000 
       investment in Patient Education Media, Inc., was written off.

       Contribution of 375,000 shares of Time Warner
       stock to Scripps Howard Foundation, a private
       charitable foundation.  The contribution reduced pre-
       tax income by $15,500,000 and income from continuing
       operations by $5,200,000, $.07 per share on a diluted
       basis.

<PAGE>

4.  INCOME TAXES
  
In 1997 the Company reached an agreement with the Internal
Revenue Service ("IRS") to settle the audit of its 1988
through 1991 consolidated federal income tax returns.  The
settlement did not result in an adjustment to the Company's
tax liability for prior years.  Pursuant to the terms of its
agreement with Comcast, the Company remains liable for all
tax liabilities of Scripps Cable attributable to periods
prior to completion of the Cable Transaction.  The Company's
1992 through 1995 consolidated federal income tax returns
are currently under examination by the IRS.  Management
believes that adequate provision for income taxes has been
made for all open years.

The approximate effects of the temporary differences giving
rise to the Company's deferred income tax liabilities
(assets) were as follows:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                   As of December 31,
                                                                                              1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>        
Accelerated depreciation and amortization                                              $        106,725     $         91,573
Investments, primarily gains and losses not yet recognized for tax                               26,052               13,258
Accrued expenses not deductible until paid                                                     (12,110)             (13,323)
Deferred compensation and retiree benefits not deductible until paid                           (19,969)             (17,028)
Other temporary differences, net                                                                (6,417)              (4,997)
                                                                                                                            
Total                                                                                            94,281               69,483
State net operating loss carryforwards                                                          (9,790)              (9,576)
Valuation allowance for state deferred tax assets                                                 7,003                6,514
                                                                                                                            
Net deferred tax liability                                                             $         91,494     $         66,421
</TABLE>


The Company's state net operating loss carryforwards expire
from 1999 through 2018.  At each balance sheet date
management estimates the amount of state net operating loss
carryforwards that are not expected to be used prior to
expiration of the carryforward period.  The tax effect of
these unused state net operating loss carryforwards is
included in the valuation allowance.

<PAGE>

The provision for income taxes consisted of the following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                   For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>          
Current:                                                                                                                     
     Federal                                                       $         62,730  $                68,600 $         55,897
     State and local                                                         12,028                   14,275            9,814
     Foreign                                                                  3,878                    4,314            4,078
                                                                                                                             
Total current                                                                78,636                   87,189           69,789
                                                                                                                             
Deferred:                                                                                                                    
     Federal                                                                 23,538                   31,100            1,937
     Other                                                                    1,542                    3,432              173
                                                                                                                             
Total deferred                                                               25,080                   34,532            2,110
                                                                                                                             
Total income taxes                                                          103,716                  121,721           71,899
Income taxes allocated to stockholders' equity                             (10,641)                  (4,211)           14,112
                                                                                                                             
Provision for income taxes                                         $         93,075  $               117,510 $         86,011
</TABLE>

The difference between the statutory rate for federal income
tax and the effective income tax rate was as follows:


<TABLE>
<CAPTION>
                                                                                                                             
                                                                                     For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                           <C>                      <C>               <C>  
Statutory rate                                                                35.0 %                   35.0 %            35.0 %
Effect of:                                                                                                                   
     State and local income taxes                                               3.8                      4.1              2.9
     Amortization of nondeductible goodwill                                     1.6                      1.8              1.8
     Charitable contributions of appreciated investments                                                                (2.2)
     Miscellaneous                                                              0.2                      1.0              1.7
                                                                                                                             
Effective income tax rate                                                     40.6 %                   41.9 %            39.2 %
</TABLE>



5.  LONG-TERM DEBT
  
Long-term debt consisted of the following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                   As of December 31,
                                                                                              1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>         
Variable rate credit facilities                                                        $        567,561     $        541,459
$100 million, 6.625% note, due in 2007                                                           99,872               99,858
$100 million, 6.375% note, due in 2002                                                           99,925               99,906
$30 million, 7.375% notes, due in 1998                                                                                29,754
Other notes                                                                                       2,077                2,129
                                                                                                                            
Total long-term debt                                                                            769,435              773,106
Current portion of long-term debt                                                               267,601              171,254
                                                                                                                            
Long-term debt (less current portion)                                                  $        501,834     $        601,852
                                                                                                                            
                                                                                                                            
Fair value of long-term debt *                                                         $        776,100     $        775,100
                                                                                                                            
                                                                                                                            
    *  Fair value was estimated based on current rates available to the Company                                             
       for debt of the same remaining maturity.
</TABLE>


The Company has a Competitive Advance and Revolving Credit
Facility Agreement that permits aggregate borrowings up to
$700,000,000 (the "Variable Rate Credit Facilities").  The
Variable Rate Credit Facilities are comprised of two
unsecured lines, one limited to $400,000,000 principal
amount maturing in one year, and the other limited to
$300,000,000 principal amount maturing in five years.
Borrowings under the Variable Rate Credit Facilities are
available on a committed revolving credit basis at the
Company's choice of three short-term rates or through an
auction procedure at the time of each borrowing.  The
Variable Rate Credit Facilities are also used by the Company
in whole or in part, in lieu of direct borrowings, as credit
support for its commercial paper.  The weighted-average
interest rate on the Variable Rate Credit Facilities at
December 31 was 5.25% in 1998 and 5.85% in 1997.

Certain long-term debt agreements contain maintenance
requirements for net worth and coverage of interest expense
and restrictions on incurrence of additional indebtedness.
The Company is in compliance with all debt covenants.

Current maturities of long-term debt are classified as long-
term to the extent they can be refinanced under existing
long-term credit commitments.

Interest costs capitalized were $300,000 in 1998, $1,200,000
in 1997 and $700,000 in 1996.

<PAGE>

6.  INVESTMENTS
  
Investments, excluding short-term investments, consisted of
the following:

<TABLE>
<CAPTION>
( in thousands, except share data )                                                                                         
                                                                                                   As of December 31,
                                                                                              1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>          
Securities available for sale:                                                                                              
     Time Warner common stock (1,344,000 shares)                                       $         83,446     $         41,681
     Other                                                                                        5,286                5,420
                                                                                                                            
Total available-for-sale securities                                                              88,732               47,101
Investments accounted for using the equity method                                                15,157                7,484
Other (primarily venture capital)                                                                36,899               30,060
                                                                                                                            
Total investments                                                                      $        140,788     $         84,645
                                                                                                                            
Unrealized gains on securities available for sale                                      $         59,866     $         17,547
</TABLE>


7.  PROPERTY, PLANT AND EQUIPMENT
  
Property, plant and equipment consisted of the following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                   As of December 31,
                                                                                              1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>         
Land and improvements                                                                  $         48,267     $         48,235
Buildings and improvements                                                                      230,985              214,337
Equipment                                                                                       628,004              598,204
                                                                                                                            
Total                                                                                           907,256              860,776
Accumulated depreciation                                                                        428,553              380,776
                                                                                                                            
Net property, plant and equipment                                                      $        478,703     $        480,000
</TABLE>

<PAGE>

8.  GOODWILL AND OTHER INTANGIBLE ASSETS
  
Goodwill and other intangible assets consisted of the
following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                   As of December 31,
                                                                                              1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>       
Goodwill                                                                               $      1,182,634     $      1,194,447
Customer lists                                                                                  145,358              145,454
Cable and direct broadcast satellite network affiliation contracts                               18,554               18,554
Licenses and copyrights                                                                          28,221               28,221
Other                                                                                            27,796               29,726
                                                                                                                            
Total                                                                                         1,402,563            1,416,402
Accumulated amortization                                                                        209,306              171,960
                                                                                                                            
Net goodwill and other intangible assets                                               $      1,193,257     $      1,244,442
</TABLE>



9.  OTHER LONG-TERM OBLIGATIONS AND MINORITY INTERESTS
  
Other long-term obligations and minority interests consisted
of the following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                            
                                                                                                     As of December 31,
                                                                                               1998                 1997
                                                                                                                            
<S>                                                                                    <C>                  <C>         
Program rights payable                                                                 $         52,125     $         45,856
Employee compensation and benefits                                                               68,945               59,677
Distribution fees                                                                                52,409               54,347
Minority interests                                                                               10,956               10,537
Other                                                                                            28,787               24,947
                                                                                                                            
Total other long-term obligations and minority interests                                        213,222              195,364
Current portion of other long-term obligations                                                   86,801               83,071
                                                                                                                            
Other long-term obligations and minority interests (less current portion)              $        126,421     $        112,293
</TABLE>

<PAGE>

10.  SUPPLEMENTAL CASH FLOW INFORMATION
  
The following table presents additional information about
the change in certain working capital accounts:

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                 For the years ended December 31,            
                                                                          1998                  1997                1996    
<S>                                                                <C>               <C>                     <C>        
Other changes in certain working capital accounts, net:                                                                       
     Accounts receivable                                           $             63  $              (22,882) $       (10,630)
     Accounts payable                                                         4,377                  (6,019)            7,467
     Accrued income taxes                                                   (1,950)                  (2,290)              669
     Other accrued liabilities                                              (2,724)                   10,265          (2,988)
     Other, net                                                               2,916                    3,296          (1,408)
                                                                                                                             
     Total                                                         $          2,682  $              (17,630) $        (6,890)
</TABLE>

<PAGE>


11.  EMPLOYEE BENEFIT PLANS
  
Retirement plans expense consisted of the following:

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                  For the years ended December 31,        
                                                                          1998                  1997                1996  
                                                                                                                             
<S>                                                                <C>               <C>                     <C>        
Service cost                                                       $         11,718  $                 9,047 $          8,921
Interest cost                                                                14,757                   14,729           13,605
Actual (return) loss on plan assets, net of expenses                       (35,773)                 (41,665)         (29,737)
Net amortization and deferral                                                17,098                   22,866           14,921
                                                                                                                             
Total for defined benefit plans                                               7,800                    4,977            7,710
Multi-employer plans                                                          1,051                      923            1,054
Defined contribution plans                                                    5,370                    4,585            4,124
                                                                                                                             
Total                                                              $         14,221  $                10,485 $         12,888
</TABLE>

<PAGE>

The following table presents information about the Company's
employee benefit plan assets and obligations:

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                  For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>        
Change in benefit obligation                                                                                                 
Benefit obligation at beginning of year                            $        236,260  $               203,919 $        206,331
Service cost                                                                 11,718                    9,047            8,921
Interest cost                                                                14,757                   14,729           13,605
Plan amendments                                                                                          280                 
Actuarial losses (gains)                                                     21,708                   26,218         (12,756)
Acquisitions and divestitures                                                                                           2,300
Benefits paid                                                              (14,950)                 (17,933)         (14,482)
Benefit obligation at end of year                                           269,493                  236,260          203,919
                                                                                                                             
Change in plan assets                                                                                                        
Fair value at beginning of year                                             246,811                  220,603          195,667
Actual return on plan assets                                                 35,773                   41,665           29,737
Company contributions                                                           752                    1,868            7,203
Acquisitions and divestitures                                                                            608            2,478
Benefits paid                                                              (14,950)                 (17,933)         (14,482)
Fair value at end of year                                                   268,386                  246,811          220,603
                                                                                                                             
Plan assets greater than (less than) projected benefits                     (1,107)                   10,551           16,684
Unrecognized net loss (gain)                                               (14,732)                 (18,979)         (21,338)
Unrecognized prior service cost                                               4,620                    5,704            6,486
Unrecognized net asset at the date FAS No. 87 was                                                                            
     adopted, net of amortization                                           (4,881)                  (6,328)          (7,775)
                                                                                                                             
Net pension asset (liability) recognized in the balance sheet      $       (16,100)  $               (9,052) $        (5,943)
</TABLE>


Assumptions used in the accounting for the defined benefit
plans were as follows:


<TABLE>
<CAPTION>
                                                                                                                             
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                            <C>                      <C>              <C>
Discount rate as of December 31                                                6.5%                     6.5%             7.5%
Expected long-term rate of return on plan assets                               8.5%                     7.5%             8.5%
Rate of increase in compensation levels                                        4.0%                     3.0%             4.0%
</TABLE>


The plans' long-term rate of return on assets, net of
expenses, has been approximately two percentage points
greater than the discount rate.  Management believes the
discount rate plus two percentage points is the best
estimate of the long-term return on plan assets at any point
in time.  Therefore, when the discount rate changes,
management's expectation for the future long-term rate of
return on plan assets changes in tandem.

Plan assets consist of marketable equity and fixed-income
securities.

The Company has unfunded health and life insurance benefit
plans that are provided to certain retired employees.  The
combined number of 1) active employees eligible for such
benefits and 2) retired employees receiving such benefits is
less than 5% of the Company's current workforce.  The
actuarial present value of the projected benefit obligation
at December 31 was $8,600,000 in 1998 and $8,200,000 in
1997.  The cost of the plan was less than $1,000,000 in each
year.

<PAGE>

12.  SEGMENT INFORMATION

The Company's reportable segments are strategic businesses
that offer different products and services.  They are
managed separately because each business requires different
technology and marketing strategies. See Note 1 for
descriptive information about the Company's business
segments.  The accounting policies of the segments are the
same as those described in the summary of significant
accounting policies. The Company primarily evaluates the
operating performance of its segments based on earnings
before interest, income taxes, depreciation and amortization
("EBITDA"), excluding unusual items.  EBITDA also excludes
all credits and charges classified as non-operating in the
Consolidated Statements of Income.

In 1998 the Company changed its reportable segments to
include Scripps Productions in the Category Television
operating segment because HGTV and Food Network telecast the
majority of the programs it produces.  Scripps Productions
was previously reported with Licensing and Other Media.
Prior period information has been restated.  The Company
sold Scripps Howard Productions, its television program
production operation based in Los Angeles, in 1998 (see Note
2).  Amounts for Scripps Howard Productions are included
with Licensing and Other Media.

No single customer provides more than 10% of the Company's
revenue.  The Company derives less than 10% of its revenues
from markets outside of the U.S.

<PAGE>

The following table presents financial information about the
Company's business segments:

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                  For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>       
OPERATING REVENUES                                                                                                           
Newspapers                                                         $        878,998  $               751,014 $        670,861
Broadcast television                                                        330,714                  331,216          323,467
Category television                                                         148,641                   66,801           31,579
Licensing and other media                                                    96,202                   92,926           95,951
Total continuing operations                                        $      1,454,555  $             1,241,957 $      1,121,858
                                                                                                                             
EBITDA                                                                                                                       
Newspapers                                                         $        261,692  $               220,425 $        177,962
Broadcast television                                                        118,012                  128,048          126,225
Category television                                                           5,642                  (8,580)         (14,458)
Licensing and other media                                                    10,750                    4,548            6,871
Corporate                                                                  (16,207)                 (16,011)         (17,372)
Total                                                                       379,889                  328,430          279,228
Unusual credits (charges) - see Note 3                                                                                (4,000)
Total continuing operations                                        $        379,889  $               328,430 $        275,228
                                                                                                                             
DEPRECIATION                                                                                                                 
Newspapers                                                         $         41,453  $                33,840 $         30,452
Broadcast television                                                         15,529                   14,738           14,547
Category television                                                           4,738                    3,438            2,636
Licensing and other media                                                       978                      873              794
Corporate                                                                     1,024                    1,196            1,099
Total continuing operations                                        $         63,722  $                54,085 $         49,528
                                                                                                                             
AMORTIZATION OF INTANGIBLE ASSETS                                                                                            
Newspapers                                                         $         23,065  $                12,105 $          8,207
Broadcast television                                                          9,517                    9,620           11,241
Category television                                                           7,539                    1,793              401
Licensing and other media                                                         2                        3                 
Total continuing operations                                        $         40,123  $                23,521 $         19,849
                                                                                                                             
OPERATING INCOME                                                                                                             
Newspapers                                                         $        197,174  $               174,480 $        139,303
Broadcast television                                                         92,966                  103,690          100,437
Category television                                                         (6,635)                 (13,811)         (17,495)
Licensing and other media                                                     9,770                    3,672            6,077
Corporate                                                                  (17,231)                 (17,207)         (18,471)
Total                                                                       276,044                  250,824          209,851
Unusual credits (charges) - see Note 3                                                                                (4,000)
Total continuing operations                                        $        276,044  $               250,824 $        205,851
                                                                                                                             
OTHER NONCASH ITEMS                                                                                                          
Broadcast television                                               $           (76)  $               (3,790) $        (1,448)
Category television                                                        (26,793)                 (16,683)         (13,922)
Licensing and other media                                                     2,828                      471          (5,163)
Total continuing operations                                        $       (24,041)  $              (20,002) $       (20,533)
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                 For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>       
ADDITIONS TO PROPERTY, PLANT AND EQUIPMENT                                                                                   
Newspapers                                                         $         23,732  $                33,762 $         25,653
Broadcast television                                                         33,454                   15,632           23,491
Category television                                                           7,936                    5,742            2,800
Licensing and other media                                                     1,041                      670              630
Corporate                                                                       806                      814              726
Total continuing operations                                        $         66,969  $                56,620 $         53,300
                                                                                                                             
BUSINESS ACQUISITIONS AND OTHER ADDITIONS TO LONG-LIVED ASSETS                                                               
Newspapers                                                         $          3,570  $               644,527 $        122,593
Broadcast television                                                            218                    3,000            1,700
Category television                                                          17,431                  179,354           44,000
Licensing and other media                                                    22,246                   23,891            5,195
Corporate                                                                                                                  55
Total continuing operations                                        $         43,465  $               850,772 $        173,543
                                                                                                                             
ASSETS                                                                                                                       
Newspapers                                                         $      1,246,156  $             1,331,676 $        700,932
Broadcast television                                                        509,285                  495,049          515,866
Category television                                                         340,852                  300,006          109,966
Licensing and other media                                                   172,397                  110,053           75,835
Corporate                                                                    76,422                   49,699           66,070
Total continuing operations                                        $      2,345,112  $             2,286,483 $      1,468,669
</TABLE>


Other noncash items include programming and program
production expenses in excess of (less than) the amounts
paid, and, for category television, amortization of prepaid
distribution fees in excess of (less than) distribution fee
payments.  Other additions to long-lived assets include
investments and prepaid distribution fees.  Corporate assets
are primarily cash, investments, and refundable and deferred
income taxes.

<PAGE>


13.  COMMITMENTS AND CONTINGENCIES
  
The Company is involved in litigation arising in the
ordinary course of business, none of which is expected to
result in material loss.

The Company purchased program rights totaling $100,000,000
in 1998, $70,100,000 in 1997 and $53,700,000 in 1996, the
payments for which are generally made over the lives of the
contracts.  At December 31, 1998, the Company was committed
to purchase approximately $140,000,000 of program rights
that are not currently available for broadcast, including
$130,000,000 for programs not yet produced.  If such
programs are not produced the Company's commitments would
expire without obligation.

Minimum payments on noncancelable leases at December 31,
1998, were: 1999, $9,800,000; 2000, $7,200,000; 2001,
$5,100,000; 2002, $4,400,000; 2003, $4,400,000 and later
years, $12,800,000.  Rental expense for cancelable and
noncancelable leases was $15,000,000 in 1998, $12,200,000 in
1997 and $10,300,000 in 1996.



14.  CAPITAL STOCK AND INCENTIVE PLANS
  
The capital structure of the Company includes Common Voting
Shares and Class A Common Shares.  The articles provide that
the holders of Class A Common Shares, who are not entitled
to vote on any other matters except as required by Ohio law,
are entitled to elect the greater of three or one-third of
the directors.

In 1997 the Board of Directors authorized, subject to
business and market conditions, the purchase of up to
4,000,000 of the Company's Class A Common Shares.  In 1998
the Board increased the authorization to 6,000,000 shares.
The Company repurchased 2,402,100 shares in 1998 at a cost
of $108,421,000 and 621,000 shares in 1997 at a cost of
$25,694,000.

The 1987 Long-Term Incentive Plan (the "1987 Plan"), which
expired on December 9, 1997, provided for the awarding of
incentive and nonqualified stock options with 10-year terms,
stock appreciation rights, performance units and restricted
and nonrestricted Class A Common Shares to key employees and
the 1994 Non-Employee Directors' Stock Option Plan provides
for the awarding of stock options to nonemployee directors.
The 1987 Plan was replaced by the 1997 Long-Term Incentive
Plan (the "1997 Plan").  The terms of the 1997 Plan are
substantially the same as the 1987 Plan.  The 1997 Plan
expires in 2007, except for options then outstanding.  The
number of shares authorized for issuance under the plans at
December 31, 1998, were 7,913,000, of which 2,345,000 were
available.

Stock options may be awarded to purchase Class A Common
Shares at not less than 100% of the fair market value on the
date the option is granted.  Stock options will vest over an
incentive period, conditioned upon the individual's
employment through that period.

<PAGE>

The following table presents information about stock
options:


<TABLE>
<CAPTION>
                                                                                             Weighted-            Range of
                                                                         Number               Average             Exercise
                                                                        of Shares          Exercise Price          Prices
                                                                                                                             
<S>                                                                       <C>                         <C>            <C>       
Outstanding at December 31, 1995                                          1,919,625                   $25.52         $16 - 34
Granted in 1996 prior to the Cable Transaction                               96,500                    43.51          39 - 48
Exercised in 1996 prior to the Cable Transaction                          (353,350)                    23.51          16 - 34
Adjustment of options upon completion of the Cable Transaction            1,036,225                                          
Granted in 1996 subsequent to the Cable Transaction                          25,000                    34.25            34    
Exercised in 1996 subsequent to the Cable Transaction                      (43,200)                    14.39          10 - 19
                                                                                                                             
Outstanding at December 31, 1996                                          2,680,800                    16.74          10 - 34
Granted in 1997                                                             605,500                    35.33          35 - 43
Exercised in 1997                                                         (448,975)                    17.27          10 - 26
Forfeited in 1997                                                          (11,800)                    34.50            35   
                                                                                                                             
Outstanding at December 31, 1997                                          2,825,525                    21.00          11 - 43
Granted in 1998                                                             634,450                    47.32          39 - 56
Exercised in 1998                                                         (274,239)                    16.02          11 - 39
Forfeited in 1998                                                          (31,316)                    35.04          35 - 39
                                                                                                                             
Outstanding at December 31, 1998 (by year granted):                                                                          
    1990                                                                     64,520                    14.20          11 - 15
    1991                                                                    372,950                    11.99          11 - 13
    1992                                                                    174,000                    15.18          15 - 17
    1993                                                                    630,000                    17.73          15 - 21
    1994                                                                    561,600                    18.83          17 - 21
    1995                                                                     12,000                    19.63          18 - 20
    1996                                                                    156,400                    28.31          24 - 34
    1997                                                                    548,500                    35.37          35 - 43
    1998                                                                    634,450                    47.32          39 - 56
                                                                                                                             
    Total options outstanding                                             3,154,420                   $26.58         $11 - 56
                                                                                                                             
Exercisable at December 31:                                                                                                  
    1996                                                                  2,417,900                   $16.02         $10 - 27
    1997                                                                  2,190,625                    16.90          11 - 27
    1998                                                                  2,204,089                    19.41          11 - 43
</TABLE>


The number of options and the option prices were adjusted
based on the market price of Class A Common Shares before
and after completion of the Cable Transaction, in order to
preserve the economic value of the options.  Substantially
all options granted prior to 1997 are exercisable.

<PAGE>

The Company has adopted the "disclosure-only" provisions of
FAS No. 123; therefore no compensation expense has been
recognized for stock option grants.  Had compensation
expense been determined based upon the fair value
(determined using the Black-Scholes option pricing model) at
the grant date consistent with the provisions of FAS No.
123, the Company's income from continuing operations would
have been reduced to the pro forma amounts as follows:

<TABLE>
<CAPTION>
( in thousands, except per share data )                                                                                      
                                                                                For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                    <C>           <C>                     <C>      
Pro forma income from continuing operations                            $    127,900  $               155,800 $        126,500
Pro forma income from continuing operations per share of common stock:                                                        
     Basic                                                                    $1.60                    $1.94            $1.58
     Diluted                                                                   1.58                     1.91             1.56
</TABLE>


The 1996 amounts above include the $2,900,000, $.04 per
share on a diluted basis, effect of the option adjustment
related to the Cable Transaction. That amount is the after-
tax difference between the fair value of the adjusted
options and the intrinsic value of the original options
outstanding on the date of the Cable Transaction. FAS No.
123 requires that, for options issued prior to the adoption
of FAS No. 123, such difference must be included in the pro
forma disclosures. There was no difference between the fair
values of the original and the adjusted options on the date
of the Cable Transaction.  Information related to the fair
value of stock option grants is presented below:


<TABLE>
<CAPTION>
                                                                                                                             
                                                                                  For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                         <C>                      <C>              <C>
Weighted-average fair value of options granted                               $14.33                   $12.03           $14.84
Assumptions used to determine fair value:                                                                                    
     Dividend yield                                                            1.5%                     1.5%             1.5%
     Expected volatility                                                        24%                      28%              27%
     Risk-free rate of return                                                  5.7%                     6.0%             6.4%
     Expected life of options                                               7 years                  7 years          7 years
</TABLE>


Awards of Class A Common Shares vest over an incentive
period conditioned upon the individual's employment
throughout that period.  During the vesting period shares
issued are nontransferable, but the shares are entitled to
all the rights of an outstanding share.  Compensation
expense is determined based upon the fair value of the
shares at the grant date.  Information related to awards of
Class A Common Shares is presented below:

<TABLE>
<CAPTION>
( in thousands, except share data )                                                                                   
                                                                                   For the years ended December 31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>         
Class A Common Shares:                                                                                                        
     Shares awarded prior to completion of the Cable Transaction                                                      130,500
     Weighted-average price of shares awarded                                                                          $43.45
     Adjustment of unvested shares upon completion                                                                           
          of the Cable Transaction                                                                                    127,650
     Awarded subsequent to completion of the Cable Transaction               20,500                   80,500           52,500
     Weighted-average price of shares awarded                                $51.22                   $38.97            34.25
     Shares forfeited                                                         1,500                                          
Compensation expense recognized:                                                                                             
     Continuing operations                                         $          2,863  $                 2,776 $          1,482
     Scripps Cable                                                                                                      2,300
</TABLE>


The number of unvested shares was adjusted based on the
market price of Class A Common Shares before and after
completion of the Cable Transaction, to preserve the
economic value of the awards.

<PAGE>

15.  DISCONTINUED OPERATION - SCRIPPS CABLE
  
The following tables present summarized financial
information for Scripps Cable:

Operating Results

<TABLE>
<CAPTION>
( in thousands, except share data )                                                                                          
                                                                                                                 Year Ended
                                                                                                                 December 31,
                                                                                                                    1996
                                                                                                                      
                                                                                                                             
<S>                                                                                                          <C>        
Operating revenues                                                                                           $        270,172
                                                                                                                             
Income before income taxes                                                                                             60,541
Income taxes                                                                                                         (21,027)
                                                                                                                             
Income from operations                                                                                                 39,514
Costs of Cable Transaction                                                                                           (12,251)
                                                                                                                             
Net income                                                                                                   $         27,263
                                                                                                                             
Net income per share of common stock:                                                                                        
     Basic                                                                                                               $.34
     Diluted                                                                                                              .34
</TABLE>


Cash Flows

<TABLE>
<CAPTION>
( in thousands )                                                                                                             
                                                                                                                 Year Ended
                                                                                                                 December 31,
                                                                                                                    1996
                                                                                                                      
<S>                                                                                                          <C>       
Net income                                                                                                   $         27,263
Depreciation and amortization                                                                                          48,008
Other, net                                                                                                           (10,178)
                                                                                                                             
Net cash provided by operating activities                                                                    $         65,093
                                                                                                                             
Capital expenditures                                                                                         $       (57,898)
Acquisition of cable television systems (primarily equipment and intangible assets)                                  (62,099)
Other, net                                                                                                                422
                                                                                                                             
Net cash used in investing activities                                                                        $      (119,575)
</TABLE>

<PAGE>


16.  SUMMARIZED QUARTERLY FINANCIAL INFORMATION (Unaudited)
  
Summarized financial information is as follows:

<TABLE>
<CAPTION>
( in thousands, except per share data )                                                                                         
                                                                    1st          2nd           3rd          4th           
1998                                                              Quarter      Quarter       Quarter      Quarter       Total
                                                                                                                                
<S>                                                           <C>          <C>           <C>          <C>          <C>    
Operating revenues                                            $    346,809 $     366,918 $    343,423 $    397,405 $   1,454,555
                                                                                                                                
Operating expenses:                                                                                                             
   Employee compensation and benefits                              114,194       113,372      112,388      114,532       454,486
   Newsprint and ink                                                36,348        36,958       36,100       38,663       148,069
   Program, production and copyright costs                          23,429        25,100       26,095       33,022       107,646
   Other operating expenses                                         89,628        90,854       86,073       97,910       364,465
   Depreciation and amortization                                    25,755        25,427       25,311       27,352       103,845
                                                                                                                                
   Total operating expenses                                        289,354       291,711      285,967      311,479     1,178,511
                                                                                                                                
Operating income                                                    57,455        75,207       57,456       85,926       276,044
Interest expense                                                  (12,012)      (11,747)     (11,712)     (11,637)      (47,108)
Miscellaneous, net                                                 (1,438)           915          285          464           226
Income taxes                                                      (17,959)      (26,380)     (18,852)     (29,884)      (93,075)
Minority interests                                                   (968)       (1,571)      (1,099)      (1,235)       (4,873)
                                                                                                                                
Income from continuing operations                             $     25,078 $      36,424 $     26,078 $     43,634 $     131,214
                                                                                                                                
Income from continuing operations per                                                                                           
     share of common stock:                                                                                                     
     Basic                                                           $ .31         $ .45        $ .33        $ .56        $ 1.65
     Diluted                                                         $ .31         $ .45        $ .32        $ .55        $ 1.62
                                                                                                                                
Basic weighted-average shares outstanding                           80,358        80,404       79,874       78,226        79,715
                                                                                                                                
Diluted weighted-average shares outstanding                         81,616        81,688       81,041       79,339        80,921
                                                                                                                                
Cash dividends per share of common stock                             $ .13         $ .13        $ .14        $ .14         $ .54
</TABLE>


    The sum of the quarterly net income per share amounts
    may not equal the reported annual amount because each is
    computed independently based upon the weighted-average
    number of shares outstanding for the period.

<PAGE>

<TABLE>
<CAPTION>
( in thousands, except per share data )                                                                                         
                                                                    1st          2nd           3rd          4th           
1997                                                              Quarter      Quarter       Quarter      Quarter       Total
                                                                                                                                
<S>                                                           <C>          <C>           <C>          <C>          <C>    
Operating revenues                                            $    290,710 $     305,512 $    286,181 $    359,554 $   1,241,957
                                                                                                                                
Operating expenses:                                                                                                             
   Employee compensation and benefits                               94,805        96,381       97,491      110,069       398,746
   Newsprint and ink                                                27,351        30,416       30,204       35,537       123,508
   Program, production and copyright costs                          25,827        16,988       18,356       25,297        86,468
   Other operating expenses                                         68,608        74,072       72,532       89,593       304,805
   Depreciation and amortization                                    18,268        17,294       18,023       24,021        77,606
                                                                                                                                
   Total operating expenses                                        234,859       235,151      236,606      284,517       991,133
                                                                                                                                
Operating income                                                    55,851        70,361       49,575       75,037       250,824
Interest expense                                                   (2,566)       (2,484)      (2,300)     (11,193)      (18,543)
Net gains and unusual items                                                                    20,981       23,913        44,894
Miscellaneous, net                                                     113           368          914        1,731         3,126
Income taxes                                                      (22,477)      (28,728)     (29,668)     (36,637)     (117,510)
Minority interests                                                   (898)         (938)        (924)      (2,329)       (5,089)
                                                                                                                                
Net income                                                    $     30,023 $      38,579 $     38,578 $     50,522 $     157,702
                                                                                                                                
Income from continuing operations per                                                                                           
     share of common stock:                                                                                                     
     Basic                                                           $ .37         $ .48        $ .48        $ .63        $ 1.96
     Diluted                                                         $ .37         $ .47        $ .47        $ .62        $ 1.93
                                                                                                                                
Basic weighted-average shares outstanding                           80,496        80,562       80,644       80,297        80,500
                                                                                                                                
Diluted weighted-average shares outstanding                         81,588        81,701       81,814       81,476        81,645
                                                                                                                                
Cash dividends per share of common stock                             $ .13         $ .13        $ .13        $ .13         $ .52
</TABLE>


    The sum of the quarterly net income per share amounts
    may not equal the reported annual amount because each is
    computed independently based upon the weighted-average
    number of shares outstanding for the period.

<PAGE>

                  THE E. W. SCRIPPS COMPANY
                              
     Index to Consolidated Financial Statement Schedules
                              
Valuation and Qualifying Accounts                                 S-2


<PAGE>

<TABLE>
VALUATION AND QUALIFYING ACCOUNTS                                                                                               
FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996                                                                 SCHEDULE II
<CAPTION>
( in thousands )                                                                                                                
                      COLUMN A                           COLUMN B      COLUMN C     COLUMN D       COLUMN E          COLUMN F
                                                                                                                         
                                                                                                   INCREASE              
                                                                       ADDITIONS   DEDUCTIONS     (DECREASE)                    
                                                          BALANCE     CHARGED TO     AMOUNTS       RECORDED           BALANCE
                                                         BEGINNING     COSTS AND     CHARGED     ACQUISITIONS         END OF
                   CLASSIFICATION                        OF PERIOD     EXPENSES      OFF-NET    (DIVESTITURES)        PERIOD
                                                                                                                                
<S>                                                   <C>           <C>          <C>          <C>               <C>           
YEAR ENDED DECEMBER 31, 1998:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       6,305 $      6,926 $      5,826 $           (83)  $          7,322
                                                                                                                                
YEAR ENDED DECEMBER 31, 1997:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       3,974 $      7,387 $      6,152 $         1,096   $          6,305
                                                                                                                                
                                                                                                                                
YEAR ENDED DECEMBER 31, 1996:                                                                                                   
Allowance for doubtful                                                                                                          
    accounts receivable                               $       3,447 $      5,422 $      4,895                   $          3,974
</TABLE>

<PAGE>

                  THE E. W. SCRIPPS COMPANY
                              
                      Index to Exhibits


<TABLE>
<CAPTION>

Exhibit                                                                                                              Exhibit No.
Number                                         Description of Item                                              Page Incorporated
<S>     <C>                                                                                                      <C>        <C>
 3.01   Articles of Incorporation                                                                                (5)        3.01
 3.02   Code of Regulations                                                                                      (5)        3.02
 4.01   Class A Common Share Certificate                                                                         (2)         4
 4.02A  Form of Indenture:  6.375% notes due in 2002                                                             (3)        4.1
 4.02B  Form of Indenture:  6.625% notes due in 2007                                                             (3)        4.1
 4.03A  Form of Debt Securities:  6.375% notes due in 2002                                                       (3)        4.2
 4.03B  Form of Debt Securities:  6.625% notes due in 2007                                                       (3)        4.2
 10.01  Amended and Restated Joint Operating Agreement, dated January 1, 1979, among                                          
            Journal Publishing Company, New Mexico State Tribune Company and                                                  
            Albuquerque Publishing Company, as amended                                                           (1)        10.0
 10.02  Amended and Restated Joint Operating Agreement, dated February 29, 1988, among                                        
            Birmingham News Company and Birmingham Post Company                                                  (1)       10.02
 10.03  Joint Operating Agreement, dated September 23, 1977, between the                                                      
            Cincinnati Enquirer, Inc. and the Company, as amended                                                (1)       10.03
 10.05  Amended and Restated Joint Operating Agreement, dated October 23, 1986, among                                         
            Evansville Press Company, Inc., Hartmann Publications, Inc. and Evansville                                        
            Printing Corporation                                                                                 (1)       10.05
 10.06  Building Lease, dated April 25, 1984, among Albuquerque Publishing Company,                                           
            Number Seven and Jefferson Building Partnership                                                      (1)       10.08A
10.06A  Ground Lease, dated April 25, 1984, among Albuquerque Publishing Company,                                             
            New Mexico State Tribune Company, Number Seven and Jefferson Building                                             
            Partnership                                                                                          (1)       10.08B
 10.07  Agreement, dated August 17, 1989, between United Feature Syndicate, Inc. and                                          
            Charles M. Schulz and the Trustees of the Schulz Family Renewal Copyright                                         
            Trust, as amended                                                                                    (1)       10.11
 10.40  5-Year Competitive Advance and Revolving Credit Agreement, dated as of                                                
            September 26, 1997, among The E. W. Scripps Company, the Banks named                                              
            therein, The Chase Manhattan Bank, as Agent, and J. P. Morgan & Co., as                                           
            Documentation Agent                                                                                  (3)        10.1
 10.41  364-Day Competitive Advance and Revolving Credit Agreement, dated as of                                               
            September 26, 1997, among The E. W. Scripps Company, the Banks named                                              
            therein, The Chase Manhattan Bank, as Agent, and J. P. Morgan & Co., as                                           
            Documentation Agent                                                                                  (3)        10.2
 10.53  1987 Long-Term Incentive Plan                                                                            (1)       10.36
 10.54  Agreement, dated December 24, 1959, between the Company and Charles E. Scripps,                                       
            as amended                                                                                           (1)       10.39A
10.54A  Assignment, Assumption, and Release Agreement, dated December 31, 1987,                                               
            between the Company, Scripps Howard, Inc. and Charles E. Scripps                                     (1)       10.39B
10.54B  Amendment, dated June 21, 1988 to December 24, 1959 Agreement between                                                 
            the Company and Charles E. Scripps                                                                   (1)       10.39C
 10.55  Board Representation Agreement, dated March 14, 1986, between                                                         
            The Edward W. Scripps Trust and John P. Scripps                                                      (1)       10.44
 10.56  Shareholder Agreement, dated March 14, 1986, between the Company and the                                              
            Shareholders of John P. Scripps Newspapers                                                           (1)       10.45
 10.57  Scripps Family Agreement dated October 15, 1992                                                          (4)         1
 10.58  1997 Long-Term Incentive Plan                                                                            (6)       4B
 10.59  Non-Employee Directors' Stock Option Plan                                                                (6)       4A
 10.60  1997 Deferred Compensation and Phantom Stock Plan for Senior Officers                                                
            and Selected Executives                                                                              (7)       4A
 10.61  1997 Deferred Compensation and Stock Plan for Directors                                                  E-3


</TABLE>  
<PAGE>

<TABLE>
<CAPTION>
                                                                                                                           
Exhibit                                                                                                                Exhibit No.
Number                                         Description of Item                                              Page   Incorporated
  <S>   <C>                                                                                                      <C>
  12    Computation of Ratio of Earnings to Fixed Charges for the Three Years Ended                                           
             December 31, 1997                                                                                   E-4          
  21    Subsidiaries of the Company                                                                              E-5          
  23    Independent Auditors' Consent                                                                            E-6          
  27    Financial Data Schedule                                                                                  E-7   
  27    Restated 1997 Financial Data Schedule                                                                    E-8          
</TABLE>


(1) Incorporated by reference to Registration Statement of
    The E. W. Scripps Company on Form S-1 (File No. 33-
    21714).

(2) Incorporated by reference to The E. W. Scripps
    Company Annual Report on Form 10-K for the year ended
    December 31, 1990.

(3) Incorporated by reference to Registration
    Statement on Form S-3 (File No. 33-36641).

(4) Incorporated by reference to The E. W. Scripps
    Company Current Report on Form 8-K dated October 15,
    1992.

(5) Incorporated by reference to Scripps Howard, Inc.
    Registration Statement on Form 10 (File No. 1-11969).

(6) Incorporated by reference to Registration Statement of 
    The E. W. Scripps Company on Form S-8 (File No. 333-27623).

(7) Incorporated by reference to Registration Statement of
    The E. W. Scripps Company on Form S-8 (File No. 333-27621). 





                    THE E. W. SCRIPPS COMPANY
  1997 DEFERRED COMPENSATION AND STOCK PLAN FOR DIRECTORS

1.  Introduction
    Effective January 1, 1997, The E. W. Scripps Company (the "Company")
    hereby adopts a non-qualified deferred compensation and stock 
    plan (the "Plan") for its directors ("Participants").  For
    purposes of this Plan, a director shall be defined as any director
    who is eligible to receive cash compensation for his or her 
    service as a director of the Company.

    The purpose of the Plan is to provide an opportunity for Participants
    to enhance their personal financial planning by having access to a 
    vehicle for deferring income to a time considered to be of
    personal advantage.  Additionally, the Plan is designed to more
    closely align the Participants' financial interests with those
    of the Company's shareholders.

2.  Plan Administration
    The Plan shall be governed by the Board of Directors of the 
    Company and administered by the Corporate Secretary.

    A Participant's interest in the Plan may not be sold, assigned,
    pledged, transferred or otherwise encumbered.

3.  Compensation Eligible for Deferral
    Participating directors can elect to defer annual fees, 
    meeting fees, and/or fees for serving as chairman of a committee
    which become payable under the director fee schedule
    approved from time to time by The E. W. Scripps Company.

4.  Timing of Election
    The election to defer potential director fee payments under
    the Plan must be made within 30 days after the first of each
    calendar year.  (However, for the year 1997, since the Plan
    was approved by the Board of Directors on March 10, 1997,
    the deadline to defer fees is extended to March 31, 1997
    for those directors who have been continuously deferring
    fees.)

    Once an election is made, it cannot be revoked.

5.  Deferral Period
    Participants can elect to defer payment from the date such 
    payment otherwise would be made until an actual date specified
    by the Participant, but no earlier than three years from
    the date it would otherwise have been paid, or until the 
    date that he/she resigns as a director or is not re-elected
    a director.  

6.  Deferral Election
    Directors may defer a minimum of 50% of annual fees, meeting fees,
    and/or fees for serving as chairman of a committee which
    become payable under the director fee schedule approved by the 
    Board of Directors of the Company.

    At the time of the election to defer, a Participant must select
    the deferral period.  See Section 5 above.  

<PAGE>

    A Participant must elect to defer either into the Fixed Income Fund
    or into Phantom Stock, or some combination of these two funds.

    Once an election to defer is made, it is irrevocable.

    Deferred amounts will be earned on a quarterly basis.

    (A)  Fixed Income Fund
         Deferred amounts will be recorded on the Company's books
         and credited with an interest factor during the deferral 
         period.  Interest on unpaid deferred amounts will be
         compounded and credited annually.  Interest is calculated
         based on the twelve month average of the 10-year 
         treasury rate (at November of each year), plus 1%.

    (B)  Phantom Stock Fund
         Quarterly, the earned amount will be converted to phantom
         shares of the Company's Class A Common Stock.  The conversion
         calculation is:

         Quarterly deferred retainer, committee chair retainer, and 
         meeting fee amounts divided by the Fair Market Value of the
         Company's Class A Common Shares on the date earned equals
         the number of phantom shares credited. (The Fair 
         Market Value shall be the average of the high and 
         low sale prices of the Company's stock on the New York
         Stock Exchange.  The date earned is the last day of each
         quarter that the director served in his or her position.)

         Dividends on shares accumulated during the year and for
         prior years shall be converted on December 31 of each year 
         and added to the balance of the deferred amount.  Dividends
         shall be converted to phantom shares using the above
         calculation, except that it will be computed on an annual
         basis.  The Fair Market Value shall be calculated on the
         last trading day for that calendar year.

7.  Payment of the Balance in the Deferred Account
    Participants may not make intra-Plan transfers, i.e., once
    an election is made to defer into a specific fund, the 
    Participant cannot elect to move an account balance into 
    another fund.  

    (A)  Fixed Income Fund
         At the time the Participant executes the Election Form,
         the Participant may elect that deferred amounts, including
         interest, be paid in a lump sum, or over a specified number
         of years (not to exceed 15 years).  If the Participant fails
         to make an election as to the period of time over which 
         payments are to be made, payments shall be made over a 
         10 year period, commencing on the date elected by the
         Participant on the Election Form.

         Balances in the fixed income fund will continue to earn
         interest credit as described above.

         Notwithstanding the foregoing provision, the Company
         shall have the discretion to accelerate pay-out in the event
         of a Participant's disability, death or servere hardship.

<PAGE>

    (B)  Phantom Stock Fund
         At the election of the Participant, made at the time the
         Participant executes the Election Form, the Participant
         may elect that (i) the balance in his or her phantom
         stock account shall be paid in shares, in cash equal
         to the value of the shares, or a combination of shares
         and cash and (ii) such payment shall be in a lump sum
         at the end of the deferral period or over a specified
         number of years (not to exceed 15 years) beginning at the
         end of the deferral period.

         Participant may change the form of payment of the balance
         in his or her Phantom Stock Account subject to applicable
         law.

         If payment is to be in cash and over time as aforesaid, the
         unpaid balance will be held in the phantom stock fund and
         will continue to earn dividend credit as described above.  
         If the Participant fails to make an election as to the period
         of time over which cash payments are to be made, such payment
         shall be made over a ten-year period, beginning at the end
         of the deferral period.

8.  Previous Deferral Elections
    Adoption of the Plan automatically transfers all deferred balances,
    for active directors, under the 1995 Deferred Compensation Plan
    for Directors, to the Plan.  A written election must be made
    as to whether the transferred funds are to be held in the fixed
    income fund or the phantom stock fund.  Transferred funds from 
    the 95 plan to the phantom stock fund within the Plan will be
    converted using the actual Fair Market Value for the quarter
    in which the conversion occurs.

9.  Funding of the Plan
    The deferred dollar amount will be recorded on the Company's
    books.  During the deferral period, and the payout period,
    the director will be a general, unsecured creditor of the 
    Company.

10. Change of Control
    At the time the Participant executes the Election Form, the 
    Participant may elect to accelerate the payment of all deferred 
    amounts and receive payment in a lump sum (in cash or shares
    or a combination of both, as the case may be) as soon as
    practicable after (and in the event that) a Change in Control
    occurs.  For purposes hereof, "Change in Control" shall mean
    an event that would be required to be reported in response
    to Item 1 of Form 8-K or any successor form thereto promulgated
    under the Securities Exchange Act of 1934.


<TABLE>
<CAPTION>
COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES                                                                  EXHIBIT 12
( in thousands )                                                                                                             
                                                                                        Years ended December          
                                                                                                31,
                                                                          1998                  1997                1996
                                                                                                                             
<S>                                                                <C>               <C>                     <C>         
EARNINGS AS DEFINED:                                                                                                         
Earnings from operations before income taxes after eliminating                                                               
     undistributed earnings of 20%- to 50%-owned affiliates        $        229,743  $               286,135 $        221,565
Fixed charges excluding capitalized interest and preferred stock                                                             
     dividends of majority-owned subsidiary companies                        52,113                   22,618           13,050
                                                                                                                             
Earnings as defined                                                $        281,856  $               308,753 $        234,615
                                                                                                                             
FIXED CHARGES AS DEFINED:                                                                                                    
Interest expense, including amortization of debt issue costs       $         47,108  $                18,543 $          9,629
Interest capitalized                                                            341                    1,193              749
Portion of rental expense representative of the interest factor               5,005                    4,075            3,421
Preferred stock dividends of majority-owned subsidiary companies                 80                       80               80
                                                                                                                             
Fixed charges as defined                                           $         52,534  $                23,891 $         13,879
                                                                                                                             
RATIO OF EARNINGS TO FIXED CHARGES                                             5.37                    12.92            16.90
</TABLE>




<TABLE>
                              
                     SUBSIDIARIES OF THE COMPANY                                                             EXHIBIT 21
<CAPTION>
                              
                                                                                                                Jurisidiction of
                                               Name of Subsidiary                                                  Incorporation
                                                                                                                            
<S>                                                                                                                  <C>
BRV, Inc. (Boulder Daily Camera, Bremerton Sun, Redding Record Searchlight,                                                 
   Ventura County Newspapers)                                                                                          California
Birmingham Post Company (Birmingham Post Herald)                                                                        Alabama
Channel 7 of Detroit, Inc., (WXYZ)                                                                                      Michigan
Collier County Publishing Company (The Naples Daily News)                                                               Florida
Denver Publishing Company (Rocky Mountain News)                                                                         Colorado
Evansville Courier Company, Inc., 91.5%-owned                                                                           Indiana
Force V Corporation (Destin Log)                                                                                        Florida
Independent Publishing Company (Anderson Independent Mail)                                                           South Carolina
Knoxville News-Sentinel Company                                                                                         Delaware
Memphis Publishing Company, 91.3%-owned (The Commercial Appeal)                                                         Delaware
New Mexico State Tribune Company (The Albuquerque Tribune)                                                             New Mexico
Scripps Acquisition L.P. (Corpus Christi Caller-Times, Abilene Reporter-News,                                               
   Wichita Falls Times Record News, San Angelo Standard-Times)                                                          Delaware
Scripps Howard Broadcasting Company, (WMAR, Baltimore;                                                                      
    WCPO, Cincinnati; WEWS, Cleveland; KSHB, Kansas City;                                                                   
    KNXV, Phoenix; KJRH, Tulsa; WPTV, West Palm Beach,                                                                      
    Home & Garden Television, The Television Food Network, G.P. 59% owned,
    Scripps Productions)                                                                                                Ohio
Scripps Howard Publishing Co. (Scripps Howard News Service, YP-USA, Ltd, 60% owned)                                     Delaware
Stuart News Company (Stuart News, Jupiter Courier, Vero Beach Press Journal)                                            Florida
Tampa Bay Television, Inc., (WFTS)                                                                                      Delaware
United Feature Syndicate, Inc. (United Media, Newspaper Enterprise Association)                                    New York
</TABLE>



                    INDEPENDENT AUDITORS' CONSENT       EXHIBIT 23
                              

We consent to the incorporation by reference in Registration
Statements Nos. 33-53953, 33-32740, 33-35525, 33-47828, 33-
63398, 33-59701, 333-27621, 333-27623 and 333-40767 of The
E. W. Scripps Company and subsidiary companies on Form S-8
and Registration Statement No. 33-36641 of The E. W. Scripps
Company and subsidiary companies on Form S-3 of our report
dated January 22, 1999 appearing in this Annual Report on
Form 10-K of The E. W. Scripps Company and subsidiary
companies for the year ended December 31, 1998










DELOITTE & TOUCHE LLP
Cincinnati, Ohio
March 8, 1999






<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                          14,400
<SECURITIES>                                    20,551
<RECEIVABLES>                                  225,132
<ALLOWANCES>                                     7,322
<INVENTORY>                                     15,009
<CURRENT-ASSETS>                               407,333
<PP&E>                                         907,256
<DEPRECIATION>                                 428,553
<TOTAL-ASSETS>                               2,345,112
<CURRENT-LIABILITIES>                          532,491
<BONDS>                                        501,834
                                0
                                          0
<COMMON>                                           785
<OTHER-SE>                                   1,067,947
<TOTAL-LIABILITY-AND-EQUITY>                 2,345,112
<SALES>                                              0
<TOTAL-REVENUES>                             1,454,555
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                             1,170,247
<LOSS-PROVISION>                                 8,264
<INTEREST-EXPENSE>                              47,108
<INCOME-PRETAX>                                229,162
<INCOME-TAX>                                    93,075
<INCOME-CONTINUING>                            131,214
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   131,214
<EPS-PRIMARY>                                    $1.65
<EPS-DILUTED>                                    $1.62
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          14,316
<SECURITIES>                                     3,105
<RECEIVABLES>                                  225,295
<ALLOWANCES>                                     6,305
<INVENTORY>                                     13,685
<CURRENT-ASSETS>                               373,738
<PP&E>                                         860,776
<DEPRECIATION>                                 380,776
<TOTAL-ASSETS>                               2,286,483
<CURRENT-LIABILITIES>                          435,325
<BONDS>                                        601,852
                                0
                                          0
<COMMON>                                           806
<OTHER-SE>                                   1,048,156
<TOTAL-LIABILITY-AND-EQUITY>                 2,286,483
<SALES>                                              0
<TOTAL-REVENUES>                             1,241,957
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               983,003
<LOSS-PROVISION>                                 8,130
<INTEREST-EXPENSE>                              18,543
<INCOME-PRETAX>                                280,301
<INCOME-TAX>                                   117,510
<INCOME-CONTINUING>                            157,702
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   157,702
<EPS-PRIMARY>                                    $1.96
<EPS-DILUTED>                                    $1.93
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission