LIFE USA HOLDING INC /MN/
10-Q, 1996-11-12
LIFE INSURANCE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                         For the quarterly period ended
                               September 30, 1996

Commission File No. 0-18485

                             Life USA HOLDING, INC.
             (Exact name of registrant as specified in its charter)


           Minnesota                                   41-1578384
(State or other jurisdiction of          (I.R.S. Employer Identification Number)
 incorporation or organization)    


Suite 95, Interchange North Building
300 South Highway 169
Minneapolis, Minnesota                                                  55426
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including
area code:                                                        (612) 546-7386



Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  YES __X__  NO ____

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.


                    Class                   Outstanding at September 30, 1996
            -----------------               ---------------------------------
     Common Stock,                                      20,875,101
     Par Value $.01 Per Share



                             Life USA HOLDING, INC.

                  Securities and Exchange Commission Form 10-Q
                 for the Third Quarter Ended September 30, 1996


                                    I N D E X
                                    ---------
                                                                           Page
                                                                          Number
                                                                          ------
PART I.  FINANCIAL INFORMATION:

   Item 1.  Financial Statements

              Condensed Consolidated Balance Sheet (Unaudited)
              September 30, 1996 and December 31, 1995.......................3-4

              Condensed Consolidated Statement of Income
              (Unaudited) Three months and nine months ended
              September 30, 1996 and September 30, 1995.......................5

              Condensed Consolidated Statement of Cash Flows
              (Unaudited) Nine months ended September 30, 1996
              and September 30, 1995...........................................6

              Notes to Condensed Consolidated Financial Statements
              (Unaudited)......................................................7

   Item 2.    Management's Discussion and Analysis of Financial
              Condition and Results of Operations...........................8-18

PART II.  OTHER INFORMATION:

   Item 1.    Legal Proceedings...............................................19
   Item 2.    Changes in Securities...........................................19
   Item 3.    Defaults Upon Senior Securities.................................19
   Item 4.    Submission of Matters to a Vote of Security Holders.............19
   Item 5.    Other Information...............................................19
   Item 6.    Exhibits and Reports on Form 8-K................................19

SIGNATURES:...................................................................20


<TABLE>
<CAPTION>
                             Life USA HOLDING, INC.
                      Condensed Consolidated Balance Sheet
                             (Dollars in thousands)
                                   (Unaudited)


                                                         September 30,  December 31,
                                                             1996           1995
                                                         -------------  ------------
ASSETS

Investments:

   Fixed maturity investments:
<S>                                                       <C>           <C>       
     Available for sale, at fair value (amortized cost:
       $842,867 at September 30, 1996 and $761,553 at
       December 31, 1995)                                  $  839,393    $  812,195

     Held to maturity, at amortized cost (fair value:
       $981,284 at September 30, 1996 and $953,167 at
       December 31, 1995)                                     986,142       908,670

   Policy loans                                                23,248        19,789
                                                           ----------    ----------

     Total investments                                      1,848,783     1,740,654

Cash and cash equivalents                                      31,049        33,222

Accrued investment income                                      26,521        23,510

Future policy benefits recoverable and amounts due
   from reinsurers                                          2,137,876     1,862,311

Deferred policy acquisition costs                             219,122       175,296

Other assets                                                   37,854        32,546
                                                           ----------    ----------

                                                           $4,301,205    $3,867,539
                                                           ==========    ==========

See accompanying notes.
</TABLE>


<TABLE>
<CAPTION>
                             Life USA HOLDING, INC.
                Condensed Consolidated Balance Sheet (Continued)
                (Dollars in thousands, except per share amounts)
                                   (Unaudited)

                                                            September 30,    December 31,
                                                                1996            1995
                                                             -----------     -----------
<S>                                                          <C>             <C>        
LIABILITIES AND SHAREHOLDERS' EQUITY

Liabilities:
   Future policy benefits                                    $ 3,994,015     $ 3,566,012
   Other policyholders' funds                                      7,643           4,453
   Amounts due reinsurers                                         28,381          27,303
   Accrued commissions to agents                                   9,118          11,364
   Taxes, licenses and fees payable                               21,548          18,913
   Accounts payable                                                4,965           4,771
   Convertible subordinated debentures                            36,030          36,030
   Deferred income taxes                                          13,965          19,640
   Other liabilities                                              25,590          22,157
                                                             -----------     -----------

       Total liabilities                                       4,141,255       3,710,643


Shareholders' equity:
   Preferred stock, $.01 par value; 15,000,000
     shares authorized, none issued                                 --              --
   Common stock, $.01 par value; 45,000,000
     shares authorized, 20,875,101 shares issued and
     outstanding (20,279,343 shares at December 31, 1995)            209             203
   Common stock to be issued, 53,946 shares
     (45,404 shares at December 31, l995)                            490             382
   Additional paid-in capital                                     81,890          80,931
   Net unrealized gain (loss) on fixed maturity
     investments - available for sale                             (2,362)         12,707
   Retained earnings                                              79,723          62,673
                                                             -----------     -----------

       Total shareholders' equity                                159,950         156,896
                                                             -----------     -----------

                                                             $ 4,301,205     $ 3,867,539
                                                             ===========     ===========
See accompanying notes.
</TABLE>


<TABLE>
<CAPTION>
                             Life USA HOLDING, INC.

                   Condensed Consolidated Statement of Income
                (Dollars in thousands, except per share amounts)
                                   (Unaudited)

                                                      Three months ended September 30,  Nine months ended September 30,
                                                      --------------------------------  -------------------------------
                                                            1996            1995            1996            1995
                                                        ------------    ------------    ------------    ------------
<S>                                                    <C>             <C>             <C>             <C>         
Revenues:
   Policyholder charges                                 $     11,291    $      9,758    $     35,138    $     26,656
   Net investment income                                      32,948          28,986          95,519          78,738
   Net realized gains (losses) on investments                   --              --             1,671            (109)
   Commissions and expense allowances, net                    39,527          25,399         102,275          88,730
   Other                                                         266              59             412             186
                                                        ------------    ------------    ------------    ------------

       Total revenues                                         84,032          64,202         235,015         194,201

Benefits and expenses:
   Interest credited to policyholder account values           25,120          22,353          73,604          60,860
   Other benefits to policyholders                             4,571           2,695          13,920           8,366
   Amortization of deferred policy acquisition costs           5,660           5,613          18,571          15,595
   Commissions                                                23,149          15,222          59,467          53,106
   Taxes, licenses and fees                                    1,186           1,563           3,523           4,412
   Operating expenses                                         13,670          10,730          38,980          32,203
                                                        ------------    ------------    ------------    ------------

       Total benefits and expenses                            73,356          58,176         208,065         174,542
                                                        ------------    ------------    ------------    ------------

Income before income taxes                                    10,676           6,026          26,950          19,659

Income taxes                                                   3,914           2,203           9,900           7,172
                                                        ------------    ------------    ------------    ------------

Net income                                              $      6,762    $      3,823    $     17,050    $     12,487
                                                        ============    ============    ============    ============

Income per common and common equivalent share:
   Primary                                              $        .30    $        .18    $        .76    $        .58
                                                        ============    ============    ============    ============

   Fully diluted                                        $        .30    $        .18    $        .76    $        .58
                                                        ============    ============    ============    ============

Number of shares used in per share calculation:
   Primary                                                23,478,591      22,847,581      23,243,705      22,409,958
   Fully diluted                                          23,482,537      22,851,810      23,253,123      22,417,772

See accompanying notes.
</TABLE>


<TABLE>
<CAPTION>
                             Life USA HOLDING, INC.
                 Condensed Consolidated Statement of Cash Flows
                             (Dollars in thousands)
                                   (Unaudited)

                                                              Nine months ended September 30,
                                                              -------------------------------
                                                                     1996             1995
                                                              -------------       -----------
<S>                                                              <C>           <C>      
Cash flows from operating activities:
   Net income                                                     $  17,050       $  12,487
   Adjustments to reconcile net income to net
     cash used in operating activities:
       Accretion of discount on investments, net                     (1,745)         (3,264)
       Net realized (gains) losses on investments                    (1,671)            109
       Policy acquisition costs deferred                            (29,348)        (53,807)
       Amortization of deferred policy acquisition costs             18,571          15,595
       Other changes                                                 (5,332)         11,174
                                                                  ---------       ---------

Net cash used in operating activities                                (2,475)        (17,706)

Cash flows from investing activities: Fixed maturity
investments-available for sale:
     Purchases                                                     (123,337)       (158,414)
     Proceeds from sales                                             37,682          11,219
     Proceeds from maturities and principal payments
       on mortgage-backed securities                                  6,210           3,818
   Fixed maturity investments-held to maturity:
     Purchases                                                      (82,212)       (242,033)
     Proceeds from maturities and principal payments
       on mortgage-backed securities                                  6,287           6,714
                                                                  ---------       ---------

Net cash used in investing activities                              (155,370)       (378,696)

Cash flows from financing activities:
   Receipts from universal life and investment products             223,131         391,637
   Withdrawals on universal life and investment products           (153,040)       (101,785)
   Interest credited to policyholder account values                  73,604          60,860
   Proceeds from convertible subordinated debenture issuance           --            30,000
   Other financing activities                                        11,977           6,859
                                                                  ---------       ---------

Net cash provided by financing activities                           155,672         387,571
                                                                  ---------       ---------

Net decrease in cash and cash equivalents                            (2,173)         (8,831)

Cash and cash equivalents at beginning of the period                 33,222          57,720
                                                                  ---------       ---------

Cash and cash equivalents at end of the period                    $  31,049       $  48,889
                                                                  =========       =========
See accompanying notes 
</TABLE>


                             Life USA HOLDING, INC.

              Notes to Condensed Consolidated Financial Statements
                               September 30, 1996
                                   (Unaudited)


1.     The condensed consolidated balance sheet of Life USA Holding, Inc. (the
       Company) at September 30, 1996 and the related condensed consolidated
       statements of income for the three-month and nine-month periods ended
       September 30, 1996 and 1995, and cash flows for the nine-month periods
       ended September 30, 1996 and 1995, are unaudited; however, in the opinion
       of management, all adjustments necessary for a fair presentation have
       been included and are of a normal recurring nature. The results of
       operations for the three-month and nine-month periods ended September 30,
       1996 are not necessarily indicative of the results to be expected for the
       full year. The balance sheet at December 31, 1995 is derived from the
       audited balance sheet as of that date.

2.     Certain 1995 amounts have been reclassified to conform to the 1996 
       presentation.

3.     The accompanying  condensed  consolidated  financial  statements should 
       be read in conjunction with the notes to the December 31, 1995
       consolidated financial statements.

4.     The net unrealized  gain (loss) on fixed maturity  investments - 
       available for sale included in  shareholders'  equity consists of the
       following:

<TABLE>
<CAPTION>
                                                        September 30,    December 31,
                                                            1996            1995
                                                        -------------    ------------
<S>                                                     <C>             <C>     
Gross unrealized gain (loss) on fixed maturity
 investments - available for sale                         $ (3,474)       $ 50,642
                                              
Adjustments for:                              
 Deferred tax (liability) asset                              1,216         (17,725)
 Deferred tax asset valuation allowance                     (1,375)           --
 Deferred policy acquisition costs                           1,956         (31,093)
 Deferred tax asset (liability)                               (685)         10,883
                                                          --------        --------
                                              
Net unrealized gain (loss) on fixed maturity
 investments - available for sale                         $ (2,362)       $ 12,707
                                                          ========        ========
</TABLE>


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


GENERAL

The following analysis of the results of operations and financial condition of
Life USA Holding, Inc. (the Company) and its wholly-owned subsidiaries, LifeUSA
Insurance Company (LifeUSA), LifeUSA Securities, Inc. and LifeUSA Marketing,
Inc. (LifeUSA Marketing) should be read in conjunction with the Company's
condensed consolidated financial statements and notes thereto included elsewhere
in this Report.

Since its inception in 1987, LifeUSA has entered into various agreements to
reinsure a substantial portion of the new life insurance and annuity business
written in the states where it has been authorized to issue life insurance and
annuity products. Entering into these reinsurance agreements has allowed LifeUSA
to write volumes of business that it would not otherwise have been able to write
due to regulatory restrictions based on the amount of its statutory capital and
surplus.

Since April 1, 1991, LifeUSA has ceded a substantial portion of its new life
insurance and annuity business to the following three reinsurers (the
Reinsurers):

*    Employers Reassurance Corporation, a subsidiary of Employers Reinsurance
     Corporation, a member of the General Electric Company group (Employers);

*    Munich American Reassurance Company, a subsidiary of Munich Reinsurance
     Company, one of the largest German insurance companies (Munich); and

*    Republic-Vanguard Life Insurance Company, a member of the Winterthur Swiss
     Insurance Group, one of the largest Swiss insurance companies
     (Republic-Vanguard).

Effective October 1, 1995, LifeUSA began ceding 75% of its new life insurance
and annuity business to the Reinsurers. From July 1, 1993 through September 30,
1995, LifeUSA ceded 50% of its new life insurance and annuity business to the
Reinsurers. LifeUSA receives commissions and expense allowances on business
ceded to the Reinsurers.

Since 1987, under the terms of agreements between the Company and Allianz Life
Insurance Company of North America (Allianz Life), LifeUSA agents have produced
life insurance and annuity business on Allianz Life policies which are similar
to LifeUSA policies. Effective October 1, 1995, LifeUSA began assuming 25% of
the new life insurance and annuity business produced by its agents for Allianz
Life. From July 1, 1993 through September 30, 1995, LifeUSA assumed 50% of the
new life insurance and annuity business produced by LifeUSA agents for Allianz
Life. The Company receives service fees on the business produced by LifeUSA
agents for Allianz Life.

At September 30, 1996 and 1995, life insurance account values in force (net of
reinsurance) aggregated $81.8 million and $64.4 million, respectively, and
annuity account values in force (net of reinsurance) aggregated $1.64 billion
and $1.53 billion, respectively.


RESULTS OF OPERATIONS

PREMIUMS. Total collected premiums in the third quarter of 1996, including
premiums on policies produced by LifeUSA agents for Allianz Life, increased by
35% to $307.9 million from $228.2 million in the third quarter of 1995. Total
collected premiums for the first nine months of 1996 were $790.4 million, a 2%
decrease from $808.5 million for the same period in 1995. The following table
shows the amounts of premiums collected, ceded and retained for the comparable
quarters and nine month periods (in thousands):

<TABLE>
<CAPTION>
                                                        Three Months Ended       Nine Months Ended
                                                           September 30,          September 30,
                                                       --------------------    --------------------
                                                         1996        1995        1996        1995
                                                       --------    --------    --------    --------
<S>                                                     <C>         <C>         <C>         <C>     
Collected Premiums(1):
   LifeUSA:
     Life:
       First year                                       $  2,895    $  4,082    $ 10,196    $ 12,368
       Single and renewal                                 12,395      11,034      36,529      32,717
                                                        --------    --------    --------    --------
         Total Life                                       15,290      15,116      46,725      45,085
     Annuities                                           165,919     140,095     463,141     485,294
                                                        --------    --------    --------    --------
   Total LifeUSA collected premiums                      181,209     155,211     509,866     530,379

   Allianz Life:
     Life:
       First year                                            864       1,177       2,571       3,768
       Single and renewal                                  3,735       3,251      11,074       9,598
                                                        --------    --------    --------    --------
         Total Life                                        4,599       4,428      13,645      13,366
     Annuities                                           122,052      68,580     266,867     264,732
                                                        --------    --------    --------    --------
   Total Allianz Life collected premiums                 126,651      73,008     280,512     278,098
                                                        --------    --------    --------    --------
Total collected premiums                                $307,860    $228,219    $790,378    $808,477
                                                        ========    ========    ========    ========

Collected Premiums Not Retained or Assumed(2):
   LifeUSA:
     Life:
       First year                                       $  2,017    $  2,040    $  6,529    $  6,182
       Single and renewal                                  7,963       7,447      23,768      22,374
                                                        --------    --------    --------    --------
         Total Life                                        9,980       9,487      30,297      28,556
     Annuities                                           122,237      70,895     336,317     246,121
                                                        --------    --------    --------    --------
   Total LifeUSA collected premiums not retained         132,217      80,382     366,614     274,677

   Allianz Life:
     Life:
       First year                                            620         588       1,714       1,884
       Single and renewal                                  2,156       1,926       6,437       5,715
                                                        --------    --------    --------    --------
         Total Life                                        2,776       2,514       8,151       7,599
     Annuities                                            89,728      34,792     192,482     134,564
                                                        --------    --------    --------    --------
   Total Allianz Life collected premiums not assumed      92,504      37,306     200,633     142,163
                                                        --------    --------    --------    --------
Total collected premiums not retained or assumed        $224,721    $117,688    $567,247    $416,840
                                                        ========    ========    ========    ========

Retained or Assumed Premiums(3):
   LifeUSA:
     Life:
       First year                                       $    878    $  2,042    $  3,667    $  6,186
       Single and renewal                                  4,432       3,587      12,761      10,343
                                                        --------    --------    --------    --------
         Total Life                                        5,310       5,629      16,428      16,529
     Annuities                                            43,682      69,200     126,824     239,173
                                                        --------    --------    --------    --------
   Total LifeUSA retained premiums                        48,992      74,829     143,252     255,702

   Allianz Life:
     Life:
       First year                                            244         589         857       1,884
       Single and renewal                                  1,579       1,325       4,637       3,883
                                                        --------    --------    --------    --------
         Total Life                                        1,823       1,914       5,494       5,767
     Annuities                                            32,324      33,788      74,385     130,168
                                                        --------    --------    --------    --------
   Total Allianz Life assumed premiums                    34,147      35,702      79,879     135,935
                                                        --------    --------    --------    --------
Total retained or assumed premiums                      $ 83,139    $110,531    $223,131    $391,637
                                                        ========    ========    ========    ========
</TABLE>
- -------------------------

(1)  Includes premiums related to all policies produced by LifeUSA agents, 
     including policies produced by LifeUSA agents for Allianz Life.

(2)  Includes premiums related to LifeUSA policies that have been ceded by
     LifeUSA to the Reinsurers and premiums related to policies produced by
     LifeUSA agents for Allianz Life that have not been assumed by LifeUSA.

(3)  Includes premiums related to LifeUSA policies that have been retained by
     LifeUSA and premiums related to policies produced by LifeUSA agents for
     Allianz Life that have been assumed by LifeUSA. LifeUSA invests these
     premiums for the purpose of providing future benefits to its policyholders.

Reference is made to Note 2 (Reinsurance) to the December 31, 1995 consolidated
financial statements for further details regarding the Company's reinsurance
agreements.

REVENUES. Total revenues for the third quarter of 1996 increased by 31% to $84.0
million compared to $64.2 million for the third quarter of 1995 and increased by
21% for the first nine months of 1996 to $235.0 million from $194.2 million for
the same period in 1995. These increases were primarily due to the increase in
commissions and expense allowances associated with the reduction in the
percentage of new business retained or assumed by LifeUSA to 25% from 50% which
was effective October 1, 1995, and the growth in invested assets and account
values in force.

Policyholder charges, which represent the amounts assessed against policy
account balances for the cost of insurance, policy administration and
surrenders, increased 16%, or $1.5 million, in the third quarter of 1996
compared to the third quarter of 1995, and 32%, or $8.5 million, in the first
nine months of 1996 compared to the first nine months of 1995, reflecting the
growth in and age of LifeUSA's net retained account values in force.

The increase in net investment income of 14%, or $4.0 million, in the third
quarter of 1996 compared to the third quarter of 1995, and 21%, or $16.8
million, in the first nine months of 1996 compared to the first nine months of
1995, resulted from the growth in invested assets (fixed maturity investments
and cash and cash equivalents) to $1.86 billion at September 30, 1996, from
$1.67 billion at September 30, 1995, partially offset by a decrease in the
weighted average annual yield on invested assets (exclusive of realized and
unrealized gains and losses) to 7.44% at September 30, 1996, compared to 7.52%
at September 30, 1995.

In accordance with generally accepted accounting principles, net realized gains
(losses) on investments had the following impact on the amortization of deferred
policy acquisition costs, other benefits to policyholders and pretax income
during the nine months ended September 30, 1996 and 1995, respectively (in
thousands):

<TABLE>
<CAPTION>
                                                                       Increase (decrease) in
                                                          --------------------------------------------------
                                         Net realized      Amortization of
                                        gains (losses)     deferred policy      Other benefits        Pretax
                                        on investments    acquisition costs    to policyholders       income
                                        --------------    -----------------    ----------------       ------
<S>                                            <C>                  <C>                <C>              <C>
         Nine months ended:
         September 30, 1996                    1,671                615                443              613
         September 30, 1995                     (109)               (39)               (26)             (44)
</TABLE>

Net commissions and expense allowances increased 56%, or $14.1 million, in the
third quarter of 1996 compared to the third quarter of 1995, and 15%, or $13.5
million, in the first nine months of 1996 compared to the first nine months of
1995. These increases were due primarily to the increase in collected premiums
not retained or assumed, which increased 91%, or $107.0 million, in the third
quarter of 1996 compared to the third quarter of 1995, and 36%, or $150.4
million, in the first nine months of 1996 compared to the first nine months of
1995 as a result of the reduction in the percentage of new business retained or
assumed by LifeUSA to 25% from 50% which was effective October 1, 1995.

The following table shows the amounts of net commissions and expense allowances
for the comparable quarters and nine month periods (in thousands):

<TABLE>
<CAPTION>
                                                   Three Months Ended            Nine Months Ended
                                                      September 30,                September 30,
                                                 -----------------------     -----------------------
                                                    1996          1995          1996          1995
                                                 ---------     ---------     ---------     ---------
<S>                                              <C>           <C>           <C>           <C>      
   LifeUSA:
     Life:
       First year                                $   2,466     $   2,438     $   7,903     $   7,104
       Single and renewal                            1,305         1,243         3,915         3,743
                                                 ---------     ---------     ---------     ---------
         Total Life                                  3,771         3,681        11,818        10,847
     Annuities                                      17,653        10,511        49,644        35,861
                                                 ---------     ---------     ---------     ---------
   Total LifeUSA                                    21,424        14,192        61,462        46,708

   Allianz Life:
     Life:
       First year                                      843         1,129         2,607         3,746
       Single and renewal                              555           483         1,692         1,431
                                                 ---------     ---------     ---------     ---------
         Total Life                                  1,398         1,612         4,299         5,177
     Annuities                                      16,800         9,760        36,892        37,397
                                                 ---------     ---------     ---------     ---------
   Total Allianz Life                               18,198        11,372        41,191        42,574

Lapse policy chargebacks                               (95)         (165)         (378)         (552)
                                                 ---------     ---------     ---------     ---------

Total commissions and expense allowances, net    $  39,527     $  25,399     $ 102,275     $  88,730
                                                 =========     =========     =========     =========
</TABLE>
- --------------------------

The above table includes commissions and expense allowances related to LifeUSA
policies that have been ceded by LifeUSA to the Reinsurers and service fees
related to policies produced by LifeUSA agents for Allianz Life.

The Company pays a lapse policy chargeback to the Reinsurers when a life
insurance policy that has been ceded lapses before the end of 13 months. The
chargeback paid for each policy is equal to the excess of the allowances
received over the premiums received.

Reference is made to Note 2 (Reinsurance) to the December 31, 1995 consolidated
financial statements for further details regarding the Company's reinsurance
agreements.

BENEFITS AND EXPENSES. Total benefits and expenses were $73.4 million in the
third quarter of 1996 compared to $58.2 million in the third quarter of 1995 and
$208.1 million in the first nine months of 1996 compared to $174.5 million in
the first nine months of 1995. The increases in total benefits and expenses of
26% in the third quarter of 1996 compared to the third quarter of 1995 and 19%
in the first nine months of 1996 compared to the first nine months of 1995 were
primarily due to growth in account values in force.

The increase in interest credited to policyholder account values of 12%, or $2.8
million, in the third quarter of 1996 compared to the third quarter of 1995 and
21%, or $12.7 million, in the first nine months of 1996 compared to the first
nine months of 1995, reflects the growth in LifeUSA's account values in force.

The increase in other benefits to policyholders of 70%, or $1.9 million, in the
third quarter of 1996 compared to the third quarter of 1995 and 66%, or $5.6
million, in the first nine months of 1996 compared to the first nine months of
1995, reflects the growth in LifeUSA's account values in force and the
additional accrual of bonuses to be paid to policyholders (the primary component
of other benefits to policyholders) that is generated by the aforementioned net
realized gains (losses) on investments. The impact on estimated gross profits of
actual policy experience, including rates for lapses, surrenders and
annuitizations, is consistent with the assumptions in the models used by LifeUSA
to compute deferred policy acquisition cost amortization. Utilizing the actual
policy experience and appropriate assumptions for future periods, these models
indicate that deferred policy acquisition costs are fully recoverable.

Commissions to agents increased 52%, or $7.9 million, in the third quarter of
1996 compared to the third quarter of 1995 and 12%, or $6.4 million, in the
first nine months of 1996 compared to the first nine months of 1995. These
increases were primarily due to the increase in collected premiums during the
third quarter of 1996 compared to the third quarter of 1995, the establishment
of accruals for production-based bonuses that will be paid at the end of 1996 if
total 1996 production exceeds that obtained during 1995 and less commissions
being deferred in the 1996 periods, when 25% of new business produced was
retained by LifeUSA, than were deferred in the 1995 periods, when 50% of new
business produced was retained.

Taxes, licenses and fees decreased 24%, or $400,000, in the third quarter of
1996 compared to the third quarter of 1995 and 20%, or $900,000, in the first
nine months of 1996 compared to the first nine months of 1995. These decreases
were primarily due to changes made in the method of accruing for premium taxes.

Operating expenses increased 27%, or $2.9 million, in the third quarter of 1996
compared to the third quarter of 1995 and 21%, or $6.8 million, in the first
nine months of 1996 compared to the first nine months of 1995 as a result of the
combination of the increase in the number of LifeUSA's policies in force and
less operating expenses being deferred in the 1996 periods, when 25% of new
business produced was retained by LifeUSA, than were deferred in the 1995
periods, when 50% of new business produced was retained.

NET INCOME. Net income was $6.8 million, or $.30 per share, in the third quarter
of 1996, compared to $3.8 million, or $.18 per share, in the third quarter of
1995, an increase of 77%. Net income was $17.1 million, or $.76 per share, in
the first nine months of 1996, compared to $12.5 million, or $.58 per share, in
the first nine months of 1995, an increase of 37%. The following table shows
operating income and earnings per share, the effect of those items considered to
be non-operating, and net income and earnings per share for the comparable
quarters and nine month periods, respectively (in thousands):

<TABLE>
<CAPTION>
                                                                  Three Months Ended                     Nine Months ended
                                                                    September 30,                          September 30,
                                                          -----------------------------------   -----------------------------------
                                                                1996               1995               1996               1995
                                                          ----------------   ----------------   ----------------   ----------------
                                                           Income     EPS     Income     EPS     Income     EPS     Income     EPS
                                                          --------    ----   --------    ----   --------    ----   --------    ----
<S>                                                       <C>        <C>     <C>        <C>     <C>         <C>    <C>          <C>
Operating income and earnings per share                  $  6,938    $.30    $ 4,149     $.19   $ 17,175    $.77   $ 12,981    $.60

Increase (decrease) net income and earnings per share:
   Net realized gains (losses) on investments                --       --         --       --         386     .01        (27)   (.00)
   Increase in reserve for future assessments(1)             (176)   (.00)      (326)    (.01)      (511)   (.02)      (467)   (.02)
                                                         --------    ----    --------    ----   --------    ----   --------    ----

Net income and earnings per share                        $  6,762    $.30    $ 3,823     $.18   $ 17,050    $.76   $ 12,487    $.58
                                                         ========    ====    ========    ====   ========    ====   ========    ====
</TABLE>
- ------------------------

(1)  Reference is made to the state guaranty fund assessments section of Note 1
     (Summary of Significant Accounting Policies) to the December 31, 1995
     consolidated financial statements for further details regarding the methods
     used by the Company to account for its liability for assessments.


LIQUIDITY AND CAPITAL RESOURCES

Through September 1996, the Company's primary sources of cash were (i) service
fees received by the Company for business produced by LifeUSA's agents for
Allianz Life, (ii) management fees from LifeUSA, (iii) proceeds from the $30
million convertible subordinated debenture purchased by Allianz Life in February
1995, and (iv) interest earned on invested assets. A substantial portion of the
Company's operating expenses is attributable to services provided to LifeUSA,
such as employees, data processing, facilities and supplies, which are
reimbursed by LifeUSA through management fees. LifeUSA is expected to have
sufficient cash to provide reimbursement through 1997, based on currently
anticipated life insurance and annuity sales and on the continuation of
acceptable reinsurance arrangements. The Company does not anticipate dividend
distributions from LifeUSA during 1996 because funds generated by LifeUSA are
expected to be utilized to pay management fees to the Company and other
operating expenses and to support capital requirements associated with the
retention and assumption of a portion of new life insurance and annuity business
produced by LifeUSA agents. In addition, LifeUSA's ability to pay dividends is
subject to compliance with Minnesota insurance laws and regulations.

On May 17, 1996, the Company entered into an agreement with two of its
Reinsurers providing a long-term line of credit in the amount of $30 million.
Funds drawn against the line of credit will be used to fund certain investments
and acquisitions which the Company may make, capital contributions to LifeUSA or
capital expenditures. As of September 30, 1996, the Company had no outstanding
borrowings under this line of credit.

The Company's cash needs consist of (i) capital contributions to LifeUSA to
permit increases in sales volume and retention or assumption of new life
insurance and annuity business produced by LifeUSA agents and to provide LifeUSA
sufficient capital and surplus to maintain adequate capital ratios, (ii)
commission advances to agents, (iii) payment of interest on the Company's
convertible subordinated debentures, (iv) operating expenses, including expenses
in connection with the efforts to increase the production of LifeUSA's existing
agents and expand the size of LifeUSA's field force, and (v) investments in
marketing organizations expected to increase premium production volume for
LifeUSA. Management believes that the combination of (i) the anticipated
increase in cash flow in the current period and the anticipated reduction in
capital requirements for new business retained or assumed by LifeUSA associated
with decreasing both the retention of new life insurance and annuity business
written directly by LifeUSA and the assumption of new business produced by
LifeUSA agents for Allianz Life to 25% effective October 1, 1995, (ii) the
statutory profits generated by LifeUSA on the mature business which it has
retained or assumed, (iii) the $14 million in proceeds that remained at
September 30, 1996 from the $30 million convertible subordinated debenture
issued to Allianz Life in February 1995, (iv) the availability of the $30
million line of credit from two of its Reinsurers, and (v) cash generated by
operations, will provide sufficient capital resources to support the capital
needs of LifeUSA and meet all the Company's cash needs in the ordinary course of
business through 1997, based on currently anticipated life insurance and annuity
sales and on the continuation of acceptable reinsurance arrangements. The
Company's future investments in marketing organizations, which are discussed in
greater detail in the remainder of this section, may require additional capital
during 1997.

For LifeUSA to retain or assume life insurance and annuity business, LifeUSA
must maintain a sufficient level of statutory capital and surplus as established
by the regulatory authorities in the jurisdictions where LifeUSA is licensed to
do business. As LifeUSA retains and assumes business, it is required to expense
commissions and other policy issuance costs for statutory accounting purposes
and to establish statutory reserves for policy benefits, thereby creating a
statutory loss and reducing statutory surplus in the first year of the policy.
The anticipated profits from the retained or assumed business are realized over
the remaining period that the policies are in force. As a result of reducing the
level of new business retained or assumed by LifeUSA from 50% to 25% effective
October 1, 1996, the need for additional capital to cover the statutory loss
from such business is reduced.

During the first nine months of 1996, LifeUSA produced a statutory net income of
$11.2 million. As a result, the Company has not made capital contributions to
LifeUSA during 1996. In addition, based on currently anticipated life insurance
and annuity sales and on the continuation of acceptable reinsurance
arrangements, the Company does not expect to contribute capital to LifeUSA
through 1997 in order to maintain adequate levels of statutory capital and
surplus.

As of September 30, 1996, LifeUSA had statutory capital and surplus for
regulatory purposes of $86.1 million compared to $75.7 million at December 31,
1995. Assuming the current level of its retention and assumption of new business
and the expected level of life insurance and annuity business produced by
LifeUSA agents, LifeUSA expects to continue to satisfy statutory capital and
surplus requirements primarily through statutory profits on its mature block of
retained inforce business, through the continued reinsurance of a portion of its
new business, and, to the extent necessary, through additional capital
contributions by the Company. However, in the future, the Company may alter the
level of its retention and assumption of new business depending upon future
levels of production, capital needs and availability of alternative financing.

The Company has developed a strategy to generate additional premium production
from LifeUSA's existing agents and from new production sources through
investments in marketing organizations and by recruiting new marketing
organizations to sell its products. The investments may be in the form of cash
or the Company's stock through a loan to or an equity investment in marketing
organizations. The amount of the investment will relate to the increase in
business produced for LifeUSA by the marketing organization. To date, the
Company has made loans to marketing organizations that account for 30% of the
Company's total life insurance and annuity production for the nine months ended
September 30, 1996. The loans include incentives for achieving increased
production. In addition, LifeUSA Marketing acquired a national marketing
organization in August 1996 that has been contracted with LifeUSA for seven
years, and in November 1996, acquired an equity interest in another national
marketing organization that has not been previously contracted with LifeUSA. The
Company is currently in discussions with several other marketing organizations.
There can be no assurances, however, that such investments will enhance the
Company's premium volume or income. In addition, during the first nine months of
1996, the Company has signed marketing agreements with 27 national marketing
organizations to market LifeUSA life insurance and annuity products for the
first time.

REGULATORY ENVIRONMENT. LifeUSA is subject to regulation in the various states
in which it is authorized to do business. The laws of these states establish
supervisory agencies with broad administrative powers related to granting and
revoking licenses to transact business, approving the form and content of
policies, reviewing the advertising and illustration of policies, licensing
agents, establishing reserve requirements and regulating the type and amount of
investments. Such regulations are primarily intended to protect policyholders.
The Company is also regulated in several states as an insurance holding company.

Recently, the insurance regulatory framework has been placed under increased
scrutiny by various states and by the National Association of Insurance
Commissioners (NAIC). Regulatory initiatives such as risk-based capital
standards have been undertaken to identify inadequately capitalized companies
and to reduce the risk of company insolvencies. The NAIC has established
risk-based capital standards to determine the capital requirements of a life
insurance company based upon the risks inherent in its operations. These
standards require the computation of a risk-based capital amount which is then
compared to a company's actual total adjusted capital. The computation involves
applying factors to various financial data to address four primary risks: asset
default, adverse insurance experience, interest rate risk and external events.
These standards mandate regulatory attention when the percentage of actual total
adjusted capital to authorized control level risk-based capital is below certain
levels. LifeUSA's percentage of actual total adjusted capital to authorized
control level risk-based capital is well in excess of a ratio which would
require regulatory attention. During the first nine months of 1996, LifeUSA
produced a statutory net income of $11.2 million. As a result, the Company has
not made capital contributions to LifeUSA during 1996. In addition, based on
currently anticipated life insurance and annuity sales and on the continuation
of acceptable reinsurance arrangements, the Company does not expect to
contribute capital to LifeUSA through 1997 in order to maintain a percentage
well in excess of such ratios.

The NAIC has also considered changes in the model laws for nonforfeiture values
of life insurance and deferred annuity products, the provisions of which apply
to LifeUSA's most popular products. Since 1994, LifeUSA has made presentations
to and had discussions with the Life/Health Actuarial Task Force of the NAIC,
which is responsible for developing new model laws for nonforfeiture values.
LifeUSA demonstrated that its two-tier products use longer term, higher yielding
investments to provide higher retirement values to policyholders, while
decreasing disintermediation and solvency risks to LifeUSA. Although it is
possible that the NAIC may adopt new model laws addressing the nonforfeiture
values in the future, such adoption is not currently anticipated to have a
significant impact on LifeUSA.

In December 1995, the NAIC passed a model law for disclosure in life insurance
policy illustrations. A number of states have either adopted or are in the
process of adopting the model law by its January 1, 1997 effective date. This
law is not anticipated to have a significant impact on LifeUSA when it becomes
effective.

Insurance laws also require LifeUSA to file detailed periodic reports with the
regulatory agencies in each of the states in which it writes business, and these
agencies may examine LifeUSA's business and accounts at any time. Under NAIC
rules, one or more of the regulatory agencies will periodically examine LifeUSA,
normally at three-year intervals, on behalf of the states in which LifeUSA is
licensed.

The Minnesota Department of Commerce is currently performing an examination of
LifeUSA for the three years ended December 31, 1995. As of the current date, the
Company has not been made aware of any significant issues or recommendations
that will individually or in the aggregate be material.

In April 1996, the B++ (Very Good) rating initially assigned LifeUSA in
June 1994 was reaffirmed by the A.M. Best Company. The A. M. Best Company
assigns the B++ rating to companies which, in its opinion, have achieved very
good overall performance when compared to the standards established by the A. M.
Best Company. B++ companies have a good ability to meet their obligations to
policyholders  over a long  period  of  time.  The  Company  may  need  to  make
additional  capital  contributions to LifeUSA to maintain its B++ rating because
of possible changed criteria the A. M. Best Company may apply in the future.

INVESTMENTS. As of September 30, 1996, the Company had cash, cash equivalents
and fixed maturity investments on a consolidated basis totaling $1.86 billion,
including $7.6 million in restricted deposits with state insurance authorities
regulating LifeUSA. The Company did not hold any derivative financial
instruments, as defined by Statement of Financial Accounting Standards (SFAS)
No. 119, "Disclosures about Derivative Financial Instruments and Fair Value of
Financial Instruments" at September 30, 1996. The following table summarizes the
book, carrying and market values of each investment category held at September
30, 1996 (in thousands):

<TABLE>
<CAPTION>
                                                   Book       % of      Carrying     % of        Market        % of
                                                  Value       Total       Value      Total        Value        Total
                                                ----------    ------   ----------    ------     ----------     ------
<S>                                            <C>            <C>     <C>             <C>     <C>           <C>  
Cash and cash equivalents                       $   31,049      1.67%  $   31,049       1.67%  $   31,049     1.68%
Government Treasury and Agency
   notes and bonds                                 103,310      5.55      103,488       5.57      106,109     5.73
Mortgage pass-throughs                              39,765      2.14       39,991       2.15       39,959     2.16
Agency Collateralized Mortgage Obligations:
   CMO - Sequential pay                              6,536       .35        6,536        .35        6,481      .35
   CMO - Planned amortization class                619,654     33.32      617,155      33.26      611,131    32.99
   CMO - Accretion directed class                   23,469      1.26       23,469       1.26       23,259     1.26
   CMO - Targeted amortization class                11,912       .64       11,912        .64       12,581      .68
Investment grade corporate securities:
   AAA+ to AAA-                                     36,749      1.98       36,843       1.98       37,122     2.00
   AA+ to AA-                                      134,496      7.23      132,196       7.12      131,778     7.12
   A+ to A-                                        454,819     24.45      453,498      24.43      453,457    24.49
   BBB+ to BBB-                                    398,299     21.41      400,447      21.57      398,800    21.54
Non-investment grade                                  --         --          --          --          --        --
                                                ----------    ------    ----------    ------   ----------   ------
Total                                           $1,860,058    100.00%   $1,856,584    100.00%  $1,851,726   100.00%
                                                ==========    ======    ==========    ======   ==========   ======
</TABLE>

As part of its asset and liability management practices, LifeUSA manages
investments and credited interest rates to produce a net investment spread
consistent with priced-for expectations. As of September 30, 1996, the weighted
average credited interest rate for deferred annuities and life insurance
policies was 4.77% and the weighted average yield on the assets backing
liabilities was 7.49%. As of December 31, 1995, this weighted average credited
interest rate was 5.14% and the weighted average yield on the assets backing
liabilities was 7.52%. Investment income from the assets backing liabilities
exceeded interest credited to policyholders by $17.7 million during the first
nine months of 1996. The investment portfolio is managed primarily by allocating
new cash flows into investments which have yield, maturity and other
characteristics suitable for LifeUSA's expected policyholder liabilities.
Consistent with LifeUSA's asset and liability management practices, as of
September 30, 1996, the modified duration of LifeUSA's fixed income securities
was 6.12 years, compared to 6.26 years as of December 31, 1995.

The percentage of the total market value of the Company's portfolio that is
comprised of investment grade corporate obligations is 55% at September 30,
1996. With each corporate security acquisition, LifeUSA's external managers
perform a comprehensive analysis of the credit implications and outlook of the
issuing corporation and industry. Ongoing procedures for monitoring and
assessing any potential deterioration or downgrade in credit quality are also in
place. The Company's guideline for corporate securities does not allow the
purchase of securities that are rated below investment grade by Moody's
Investors Service and Standard and Poor's Corporation.

The remainder of the Company's portfolio is comprised of government and
government agency obligations. Government and government agency obligations are
predominantly held in the form of Planned Amortization Class (PAC) CMOs, the
most conservative type of CMO issued. These CMOs are specifically structured to
provide the highest degree of protection against swings in repayments caused
primarily by changes in interest rates and have virtually no risk of default.
These securities are well-suited to fund the payment of the liabilities they
support.

Currently, the decision of the asset type in which to invest is dictated by
market conditions and relative values within the respective markets at the time
of purchase. Management believes that these asset types will allow the Company
to maintain high quality, consistent yields and proper maturities for the
overall portfolio.

As of September 30, 1996, the Company held 46%, or $839 million, of the total
market value of its long term securities as available for sale. The Company
believes that this percentage is a prudent level that will allow enough
liquidity to meet any adverse cash flow experience. The Company continues to
classify a significant portion of its investment securities as held to maturity
based on its intent to hold such securities to maturity. A key feature of
LifeUSA's products is the provision of bonuses to encourage policyholders to
withdraw their funds over settlement periods lasting at least five years.
Policyholders taking cash settlements do not receive the bonuses. This feature
allows the Company to hold a significant amount of assets to maturity. Insurance
regulations require LifeUSA to perform an asset adequacy analysis each year to
determine if the assets are sufficient to fund future obligations. The Company's
asset adequacy analysis indicates that the assets are sufficient to fund future
obligations. The Company continually monitors and modifies the allocation of new
assets between held to maturity and available for sale as deemed prudent based
on the continuing analysis of cash flow projections and liquidity needs.

At September 30, 1996, the Company's shareholders' equity and book value per
share were $160.0 million and $7.64, respectively, compared to $156.9 million
and $7.72, respectively, at December 31, 1995. Excluding the effect of the net
unrealized gain (loss) on fixed maturity investments - available for sale
reported as a separate component of shareholders' equity in accordance with SFAS
No. 115, "Accounting for Certain Investments in Debt and Equity Securities," the
Company's shareholders' equity and book value per share were $162.3 million and
$7.76, respectively, at September 30, 1996, compared to $144.2 million and
$7.09, respectively, at December 31, 1995.

                                     * * * *

Statements other than historical information contained in this Report are
considered forward-looking and involve a number of risks and uncertainties. In
addition to the factors discussed in this Report, there are other factors that
could cause actual results to differ materially from expected results including,
but not limited to, development and acceptance of new products, impact of
changes in federal and state regulation, dependence upon key personnel, changes
in interest rates generally and credited rates on the new business retained or
assumed by LifeUSA, the level of premium production, competition and other risks
described from time to time in the Company's Securities and Exchange Commission
filings, including but not limited to the Form 10-K, copies of which are
available from the Company without charge.



                           PART II. OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

As of the date of this Report, the Company is not involved in any material legal
proceeding.


ITEM 2.  CHANGES IN SECURITIES

During the period covered by this Report, the constituent instruments defining
the rights of the holders of the common stock were not materially modified, nor
were the rights evidenced by the common stock materially limited or qualified by
the issuance or modification of any other class of securities.


ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

During the period covered by this Report, there has been no material default
with respect to any indebtedness of the Registrant or its subsidiary.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


ITEM 5.  OTHER INFORMATION

None.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)    The following exhibits are included herein:

       (11)     Statement of computation of per share earnings

       (27)     Financial data schedule (electronic filing only)

(b)    None.



                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                          Life USA HOLDING, INC.
                                          --------------------------------
                                               (Registrant)


Date:  November 12, 1996

                                          /s/  Mark A. Zesbaugh
                                          --------------------------------
                                          Mark A. Zesbaugh
                                          Executive Vice President
                                          Chief Financial Officer




                                                                      EXHIBIT 11

<TABLE>
<CAPTION>
                 STATEMENT OF COMPUTATION OF PER SHARE EARNINGS
                             Life USA HOLDING, INC.
                (Dollars in thousands, except per share amounts)
                                   (Unaudited)


                                                           Three months ended September 30,  Nine months ended September 30,
                                                           --------------------------------  -------------------------------
                                                                 1996             1995            1996              1995
                                                              ----------       ----------       ----------       ----------
<S>                                                          <C>              <C>              <C>              <C>       
PRIMARY
Average shares outstanding and to be issued                   20,927,005       20,286,706       20,702,575       20,252,581

Net effect of dilutive stock options and warrants having
   exercise prices less than the average market price
   of the common stock using the treasury stock method           151,586          160,875          141,130          179,355

Common equivalent shares assuming conversion
   of convertible subordinated debentures                      2,400,000        2,400,000        2,400,000        1,978,022
                                                             -----------      -----------      -----------      -----------

Total common and common equivalent shares                     23,478,591       22,847,581       23,243,705       22,409,958
                                                             ===========      ===========      ===========      ===========

Net income                                                   $     6,762      $     3,823      $    17,050      $    12,487

Add convertible subordinated debenture interest,
   net of federal income tax effect                                  218              218              653              540
                                                             -----------      -----------      -----------      -----------

Adjusted net income                                          $     6,980      $     4,041      $    17,703      $    13,027
                                                             ===========      ===========      ===========      ===========

Per common and common equivalent share amount                $       .30      $       .18      $       .76      $       .58
                                                             ===========      ===========      ===========      ===========

FULLY DILUTED
Average shares outstanding and to be issued                   20,927,005       20,286,706       20,702,575       20,252,581

Net effect of dilutive stock options and warrants
   having exercise prices less than the greater of
   the average or the end of period market price of
   the common stock using the treasury stock method              155,532          165,104          150,548          187,169

Common equivalent shares assuming conversion
   of convertible subordinated debentures                      2,400,000        2,400,000        2,400,000        1,978,022
                                                             -----------      -----------      -----------      -----------

Total common and common equivalent shares                     23,482,537       22,851,810       23,253,123       22,417,772
                                                             ===========      ===========      ===========      ===========

Net income                                                   $     6,762      $     3,823      $    17,050      $    12,487

Add convertible subordinated debenture interest,
   net of federal income tax effect                          $       218      $       218      $       653      $       540
                                                             -----------      -----------      -----------      -----------

Adjusted net income                                          $     6,980      $     4,041      $    17,703      $    13,027
                                                             ===========      ===========      ===========      ===========

Per common and common equivalent share amount                $       .30      $       .18      $       .76      $       .58
                                                             ===========      ===========      ===========      ===========
</TABLE>


<TABLE> <S> <C>


<ARTICLE> 7
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<DEBT-HELD-FOR-SALE>                           839,393
<DEBT-CARRYING-VALUE>                          986,142
<DEBT-MARKET-VALUE>                            981,284
<EQUITIES>                                           0
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                               1,848,783
<CASH>                                          31,049
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                         219,122
<TOTAL-ASSETS>                               4,301,205
<POLICY-LOSSES>                              3,994,015
<UNEARNED-PREMIUMS>                                  0
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                            7,643
<NOTES-PAYABLE>                                 36,030
                                0
                                          0
<COMMON>                                           209
<OTHER-SE>                                     159,741
<TOTAL-LIABILITY-AND-EQUITY>                 4,301,205
                                           0
<INVESTMENT-INCOME>                             95,519
<INVESTMENT-GAINS>                               1,671
<OTHER-INCOME>                                 137,825
<BENEFITS>                                      87,524
<UNDERWRITING-AMORTIZATION>                     18,571
<UNDERWRITING-OTHER>                           101,970
<INCOME-PRETAX>                                 26,950
<INCOME-TAX>                                     9,900
<INCOME-CONTINUING>                             17,050
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    17,050
<EPS-PRIMARY>                                      .76
<EPS-DILUTED>                                      .76
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        


</TABLE>


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