LIFE USA HOLDING INC /MN/
10-K/A, 1998-03-20
LIFE INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

   
                                   FORM 10-K/A
    


[X]      Annual Report Pursuant to Section 13 or 15(d) of the Securities
         Exchange Act of 1934

For the fiscal year ended December 31, l997.

[ ]      Transition Report Pursuant to Section 13 or 15(d) of the Securities
         Exchange Act of 1934

For the transition period from _________________ to ___________________.

Commission file number 0-18485.


                             Life USA HOLDING, INC.
             (Exact name of registrant as specified in its charter)

           Minnesota                                             41-1578384
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

Suite 95, Interchange North Building
300 South Highway 169
Minneapolis, Minnesota                                                   55426
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code:  (612)-546-7386

Securities registered pursuant to Section 12(b) of the Act:  NONE

Securities registered pursuant to Section 12(g) of the Act:

                          Common Stock, $.01 Par Value
                                (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of l934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES  _X_ NO ___

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K (ss.229.405 of this chapter) is not contained herein, and will
not be contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Annual
Report to Shareholders and Form 10-K or any amendment to this Annual Report to
Shareholders and Form 10-K. [ ]

The aggregate market value of the voting stock (25,758,123 shares) held by
non-affiliates of the registrant as of February 13, 1998 was $434,797,116.

The number of shares outstanding of the issuer's classes of common stock as of
February 13, l998:

Common stock, $.01 Par Value - 25,758,123 shares

DOCUMENTS INCORPORATED BY REFERENCE

         Portions of the proxy statement for the annual shareholders meeting to
         be held April 14, 1998 are incorporated by reference into Part III.

<PAGE>


CONTENTS
================================================================================

                                         PAGE
                                        -----

 Letter to Shareholders ..............    2

 Company and Business Description ....    6

 Management's Discussion & Analysis --
  Consolidated .......................   15

 Management's Discussion & Analysis --
  Segment Reporting ..................   27

 Consolidated Financial Statements and
  Notes ..............................   34

 Form 10-K and other corporate
  information ........................   65

 Topical cross-reference .............   65


ABOUT THE COMPANY
================================================================================

Life USA Holding, Inc. is a national financial services holding and marketing
company with $5.06 billion in consolidated assets and three wholly-owned
subsidiaries. LifeUSA Insurance Company, its largest and most significant
wholly-owned subsidiary, is licensed to write and sell life insurance and
several forms of annuities, and is represented by over 150 marketing
organizations nationwide. LifeUSA Marketing, Inc. conducts a variety of
marketing activities, including acquiring equity interests in independent
marketing organizations. LifeUSA Securities, Inc. is a retail broker-dealer
which distributes a family of LifeUSA mutual funds as well as other established
mutual funds and distributes variable life insurance and annuity contracts. Life
USA Holding, Inc. common stock trades on the Nasdaq National Market tier of The
Nasdaq Stock Market under the symbol LUSA.


HIGHLIGHTS OF 1997
================================================================================

*    Consolidated total revenues increased to $369.9 million in 1997 from $316.9
     million in 1996.

*    Consolidated net income increased to $27.0 million in 1997 from $23.5
     million in 1996.

*    Collected premiums and deposits for 1997 (including business produced for
     Allianz Life) increased to $1.29 billion from $1.05 billion in 1996.

*    Consolidated assets increased to $5.06 billion at December 31, 1997 from
     $4.39 billion at December 31, 1996.

*    LifeUSA Securities, Inc. received its retail authority from the NASD in May
     1997.

*    LifeUSA Marketing, Inc. acquired minority interests in Personalized
     Brokerage Services in May 1997, Ann Arbor Annuity Exchange in July 1997 and
     Roster Financial, LLC in December 1997.

*    LifeUSA Insurance Company received the 1997 Business Ethics Award.

<PAGE>


FINANCIAL SUMMARY
================================================================================

<TABLE>
<CAPTION>
                                                                               PERCENT
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)          1997           1996      CHANGE
- -----------------------------------------------   ------------   ------------   ------
<S>                                               <C>            <C>              <C>
Consolidated Results of Operations
 Revenues .....................................   $    369,903   $    316,898     17%
 Net income ...................................         26,978         23,454     15
 Net operating income .........................         26,078         25,044      4

Consolidated Financial Position
 Total assets .................................   $  5,062,774   $  4,386,723     15%
 Invested assets ..............................      2,165,786      1,902,465     14
 Debt .........................................         36,030         36,030      0
 Shareholders' equity (excluding SFAS 115) ....        214,251        169,280     27

Financial Ratios
 Return on invested assets ....................           1.25%          1.23%    --
 Return on equity (excluding SFAS 115) ........          12.59%         13.86%    --
 Debt to equity (excluding SFAS 115) ..........          16.82%         21.28%    --

Per Share Data
 Diluted net income per share .................   $       1.11   $       1.04      7%
 Diluted net operating income per share .......           1.07           1.11     (4)
 Book value (excluding SFAS 115) ..............           9.41           8.07     17
 Diluted shares ...............................     25,160,437     23,358,663      8
 Shares issued, outstanding and to be issued ..     22,759,288     20,974,901      9

Share price
 High
   1st Quarter ................................   $      11.88   $       9.88
   2nd Quarter ................................          14.25           9.38
   3rd Quarter ................................          17.25           9.25
   4th Quarter ................................          18.00          12.00

 Low
   1st Quarter ................................           9.00           7.63
   2nd Quarter ................................           9.13           7.63
   3rd Quarter ................................          13.75           7.75
   4th Quarter ................................          16.00           8.63

</TABLE>

<TABLE>
<CAPTION>
                                                                   BOOK VALUE PER SHARE
  TOTAL REVENUE  NET INCOME  INVESTED ASSETS  PREMIUM & DEPOSITS  (excluding SFAS 115)
   $ MILLIONS    $ MILLIONS     $ BILLIONS        $ BILLIONS             DOLLARS
<S>    <C>          <C>           <C>               <C>                   <C> 
93     200          15            0.9               1.1                   5.37
94     206          14            1.2               0.9                   6.14
95     273          19            1.8               1.0                   7.09
96     317          23            1.9               1.1                   8.07
97     370          27            2.2               1.3                   9.41

</TABLE>

                                        1

<PAGE>


LETTER TO SHAREHOLDERS
================================================================================

     Life USA marched through 1997 like an army on a sacred mission. Indeed,
that may be the most appropriate simile to describe the activities and success
achieved by our company. With sales of fixed income insurance products facing
the stiff resistance generated by steadily declining interest rates and a stock
market that defended its position from the heights of record prices, Life USA
trudged forward to deliver absolutely phenomenal results.

     Total premium collections in 1997 were $1.29 billion, an increase of 23% or
$242 million over 1996. Even in good times, growth of such magnitude would be
reason to crow. To achieve that level of growth in such an adverse environment,
almost makes one want to go back and check the numbers. It just can't be, but
it's true!

     Though not as spectacular as the sales results, consolidated net income
increased a healthy 15% to $27 million, or $1.11 per share, compared to $23.5
million or $1.04 per share in 1996.

     During 1997, total assets expanded to $5.1 billion, compared to $4.4
billion reported at the end of 1996. The book value per share of the company
(excluding the effects of SFAS No. 115) increased 17% to $9.41 at the end of
1997, from $8.07 at the end of 1996. Total shareholders' equity increased 29%,
from $172.6 million at the end of 1996 to $222.4 million at the end of 1997. The
total number of independent agents under contract to LifeUSA at the end of 1997
was 54,000.

     Operating earnings growth in 1997 was limited by a number of factors. These
included the expenses of a national advertising campaign, continued investment
in the development of LifeUSA Securities, amortization of the investment in
marketing companies not yet in full production and increased regulatory and
litigation expenses.

     LifeUSA Insurance Company, the wholly-owned subsidiary of Life USA,
delivered record statutory earnings in 1997. Life insurance company statutory
earnings increased 39%, to $18.4 million in 1997, from $13.2 million in 1996.
The statutory capital and surplus of the life insurance company increased to
$103.7 million at the end of 1997, from $87.3 million at the end of 1996.

     A number of factors contributed to the success of our company in 1997. The
strategic focus on distribution, and controlling the access to it, certainly was
a key to the increase in sales. Just as the army with the best logistics and
supply of materials usually wins the war, we believe that access to, and control
of, distribution is critical to survival and success in the battle for financial
services supremacy.

     For that reason, Life USA continues to aggressively expand and strengthen
its distribution system. Access to distribution is important, but that's only
half the battle. The real ticket to long-term success is the assurance that
access to distribution is controlled by the company, not by an external force.

     To that end, in 1997, Life USA acquired an equity interest in two large,
national marketing companies, Personalized Brokerage Services and Ann Arbor
Annuity Exchange. While still in the process of building production for LifeUSA,
both groups have the potential to become company leaders. Most important,
investment in these companies assures the company of long-term favorable access
to a large base of annuity and life producers not previously writing business
with Life USA.

     Late in 1997, Life USA acquired a significant minority interest in Roster
Financial, the third largest marketing organization representing Life USA. While
the investment in Roster does not offer the same new business leverage as do
investments in marketing companies not contracted with Life USA, the investment
does assure long-term continued production and a significant share of the
profitability of Roster. Along that line, Life USA may pursue an equity
investment in other leading marketing companies already doing business with the
company.

     The two organizations that Life USA invested in during 1996 performed very
well in 1997. Tax Planning Seminars and Creative Marketing International
Corporation produced a total of $79.2 million of premium and ranked number 6 and
10, respectively, with the company. In addition, the direct recruiting of new
marketing groups was prolific in 1997. During the year, a total of 21 new groups
contracted to represent Life USA as Field Marketing Organizations (FMOs). It's
good news to note that production from FMOs contracted with LifeUSA for less
than two years amounted to 13% of our total production in 1997. This performance
by new FMOs sets a good base for future growth.

     Of course, it's one thing to attract marketing groups. The trick is to
provide the products and support that will encourage increasing production with
Life USA. To put emphasis on developing new production,

                                        2

<PAGE>


LETTER TO SHAREHOLDERS (CONTINUED)
================================================================================

LifeUSA Marketing, Inc. was formed in 1996 as a wholly-owned subsidiary of Life
USA Holding. The marketing company will serve as the umbrella organization to
acquire other marketing companies and support the entire marketing efforts of
the company. Life USA has the desire to make LifeUSA Marketing one of the
largest and most potent distribution powers in the financial services industry.

     Probably the crowning achievement of 1997 was reaching agreement (announced
in early 1998) with Allianz Life Insurance Company of North America to expand
and extend our current marketing and administrative agreement and for Allianz
Life to provide $100 million of capital to Life USA over the next five years.
This is a significant milestone for Life USA. The guaranteed access to capital
is obviously important. Of even more importance, however, may be that this
agreement assures the independence of Life USA and signals that the company will
continue to increase its influence as a new leader in the life insurance
industry.

     As for 1998, the environment for the sale of fixed income insurance
products continues to be difficult, with no signs of improvement. The only way
to offset the constrictions of a shrinking market is to take a larger share.
The best way to do that is to have more people working the market. We call it,
"Building a Bigger Army!"

     And, that is just what we will attempt to do. Our major emphasis in 1998
will be to place a larger LifeUSA "army" in the field. We will do this by
working closely with new marketing companies to get them into production,
placing heavy emphasis on recruiting new agents to represent LifeUSA, and
investing in more marketing companies.

     Tied to this recruiting effort will be continued efforts to provide what
has been described as, "the best service offered by any company in the
industry," and the introduction of new products and promotions that will
encourage sales, even in a low interest rate environment.

     There are a few other points of interest.

   *  EXPENSES -- The company will make a concerted effort to control expenses
      in 1998. The target is to hold the increase in operating expenses to less
      than 5%, on a projected 15% increase in production.

   *  YEAR 2000 -- A comprehensive analysis of the Year 2000 issues was
      completed in 1997. As a result of the analysis, programming changes were
      determined for all key transaction systems that will be used into the Year
      2000. All programming changes on thse system are expected to be completed
      by the end ofthe second quarter in 1998. Additionally, procedures are in
      place to test and certify all new application systems and other software
      applications used by the Company. Finally, Year 2000 compliance assurances
      will be obtained from all vendors, and contingent vendors will be
      identified. Management believes that the Company, which has only been
      operating since 1987, has significantly fewer complex year 2000 issues
      than many other insurance companies.

   *  LITIGATION -- It is unfortunate, but increased litigation activity is a
      way of life in business today. The company is currently a defendant in two
      potential class action complaints. One as part of a larger Allianz Life
      action and another specifically related to annuity sales in Pennsylvania.
      We do not believe there is merit to either action, and the company will
      vigorously defend itself. However, the nature of the actions means that
      Life USA will have to divert resources, time and capital to defend the
      company and our actions.

     On balance, we are pleased with the performance of our company in 1997. We
are confident that the company is as well positioned as possible to deal with
the challenges of a changing business environment and to continue our record of
growth and success. Thank you for your interest and continued support.

/s/ Robert W. MacDonald

Robert W. MacDonald
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
Life USA Holding, Inc.
CHIEF EXECUTIVE OFFICER
LifeUSA Insurance Company

                                        3

<PAGE>

SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA
LIFE USA HOLDING, INC.
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
================================================================================

<TABLE>
<CAPTION>
AS OF AND FOR THE YEAR ENDED DECEMBER 31                                                 1997
- --------------------------------------------------------------------------------------------------
<S>                                                                                 <C>
Consolidated results of operations:
 Revenues .......................................................................    $   369,903
 Net income .....................................................................         26,978
 Adjustments to arrive at net operating income(1):
  Net realized gains on investments .............................................           (670)
  Charges (credits) for state guaranty fund assessments .........................           (930)
  Changes in tax liability for prior years' activity ............................            700
                                                                                     -----------
 Net operating income(1) ........................................................         26,078

Per share data:
 Diluted shares .................................................................     25,160,437
 Convertible subordinated debenture interest addback, net of tax ................    $       870
 Net income .....................................................................           1.11
 Net operating income(1) ........................................................           1.07

Consolidated financial position:
 Assets .........................................................................    $ 5,062,774
 Invested assets (fixed maturity investments and cash and cash equivalents) .....      2,165,786
 Debt (convertible subordinated debentures) .....................................         36,030
 Shareholders' equity:
  As reported ...................................................................        222,400
  Excluding SFAS No. 115 ........................................................        214,251

Common stock data:
 Shares issued, outstanding and to be issued ....................................     22,759,288
 Book value per share:
  As reported ...................................................................    $      9.77
  Excluding SFAS No. 115 ........................................................           9.41
 Closing price ..................................................................          16.88

Financial ratios and other data:
 Return on invested assets--net income ..........................................           1.25%
 Return on invested assets--net operating income(1) .............................           1.20%
 Return on equity--net income:
  As reported ...................................................................          12.13%
  Excluding SFAS No. 115 ........................................................          12.59%
 Return on equity--net operating income(1):
  As reported ...................................................................          11.73%
  Excluding SFAS No. 115 ........................................................          12.17%
 Debt to equity:
  As reported ...................................................................          16.20%
  Excluding SFAS No. 115 ........................................................          16.82%
 Closing price to net income per share (P/E ratio) ..............................           15.2x
 Closing price to net operating income per share(1) .............................           15.8x
 Closing price to book value per share:
  As reported ...................................................................           1.73x
  Excluding SFAS No. 115 ........................................................           1.79x
 Total market capitalization ....................................................    $   384,063

</TABLE>

- ------------------

1) Net operating income equals net income, excluding, net of related income
   taxes: (i) net realized gains on investments and the corresponding increases
   in amortization of deferred policy acquisition costs and other benefits to
   policyholders, (ii) charges (credits) for state guaranty fund assessments and
   (iii) changes in tax liability for prior years' activity.

   In 1994, the Company adopted SFAS No. 115, "Accounting for Certain
   Investments in Debt and Equity Securities." Beginning January 1, 1994, under
   the provisions of SFAS No. 115, held to maturity investments are carried at
   amortized cost and available for sale investments are carried at fair value,
   with unrealized gains and losses reported as a separate component of
   shareholders' equity.

                                        4

<PAGE>


================================================================================

                                                                      FIVE YEAR
                                                                        AVERAGE
                                                                       COMPOUND
    1996              1995              1994              1993       GROWTH RATE
- -------------   ---------------   ---------------   ---------------  -----------

$   316,898       $   272,781       $   206,313       $   199,685       20.47%
     23,454            19,097            14,469            15,115       22.28%

       (408)           (1,828)             (641)             (989)
      1,998             1,877             1,704               624
          0                 0                 0                 0
- -----------------------------------------------------------------
     25,044            19,146            15,532            14,750       23.84%


 23,358,663        22,524,396        20,409,047        19,055,286
$       870       $       757             N/A               N/A
       1.04              0.88       $      0.71       $      0.79       10.79%
       1.11              0.88              0.76              0.77       12.23%


$ 4,386,723       $ 3,867,539       $ 3,065,271       $ 2,394,471       26.92%
  1,902,465         1,754,087         1,249,321           899,998       37.08%
     36,030            36,030             6,041             6,351

    172,615           156,896           106,916           107,204       41.72%
    169,280           144,189           123,836           107,204       40.67%


 20,974,901        20,324,747        20,179,617        19,978,118

$      8.23       $      7.72       $      5.30       $      5.37        29.08%
       8.07              7.09              6.14              5.37        28.12%
      12.00              8.00              7.25             18.88

       1.23%             1.09%             1.16%             1.68%
       1.32%             1.09%             1.24%             1.64%

      13.59%            12.17%            13.53%            14.10%
      13.86%            13.24%            11.68%            14.10%

      14.51%            12.20%            14.53%            13.76%
      14.79%            13.28%            12.54%            13.76%

      20.87%            22.96%             5.65%             5.92%
      21.28%            24.99%             4.88%             5.92%
       11.5x              9.1x             10.2x             23.8x
       10.8x              9.1x              9.5x             24.4x

       1.46x             1.04x             1.37x             3.52x
       1.49x             1.13x             1.18x             3.52x
$   251,699       $   162,598       $   146,302       $   377,087

- ------------------

   In 1997, the Company adopted SFAS No. 128, "Earnings per Share." SFAS No. 128
   requires basic and diluted earnings per share. Basic earnings per share is
   computed by dividing income available to common shareholders by the weighted
   average number of common shares outstanding for the period. It excludes the
   effects of options, warrants and convertible securities. Diluted earnings per
   share is computed based on the weighted average number of shares outstanding
   assuming that the proceeds from conversion of all stock options and warrants
   shall be used to purchase common stock at the average market price during the
   period. In accordance with SFAS No. 128, the Company has restated earnings
   per share for the years 1993 through 1996.

                                        5

<PAGE>


COMPANY AND BUSINESS DESCRIPTION
LIFE USA HOLDING, INC.
================================================================================

                        COMPANY AND BUSINESS DESCRIPTION


COMPANY STRUCTURE

     Life USA Holding, Inc. (the Company) is a national financial services
holding and marketing company with $5.06 billion in consolidated assets. LifeUSA
Insurance Company (LifeUSA Insurance), its largest and most significant
wholly-owned subsidiary, is licensed to write and sell life insurance and
several forms of annuities through independent field marketing organizations and
agents in the District of Columbia and all states except New York. Universal
Benefits Life, which markets and administers employee payroll deduction plans,
is a division of LifeUSA Insurance. In 1997 Universal Benefits Life, a division
of LifeUSA Insurance, administered supplemental employee retirement plans
through payroll deduction, to 39,000 employees participating in 5,000 plans.

     LifeUSA Insurance sells a variety of innovative life insurance and annuity
products which offer long-term retirement benefits to consumers who seek
protection against outliving their financial resources. These products are sold
by a national marketing and distribution system comprised of Field Marketing
Organizations (FMOs) with independent agents and serviced by home office staff.

     The Company has two additional subsidiaries: LifeUSA Securities, Inc.
(LifeUSA Securities) and LifeUSA Marketing, Inc. (LifeUSA Marketing). LifeUSA
Securities is a retail broker-dealer which distributes a family of LifeUSA
mutual funds as well as other established mutual funds and distributes variable
life insurance and annuity contracts. LifeUSA Marketing conducts a variety of
marketing activities for the Company. In August 1996, LifeUSA Marketing acquired
Tax Planning Seminars, a national marketing organization that had been
contracted with LifeUSA Insurance for seven years. In addition, LifeUSA
Marketing acquired minority equity interests in Creative Marketing International
Corporation in November 1996, Personalized Brokerage Services, Inc. in May 1997,
Ann Arbor Annuity Exchange in July 1997 and Roster Financial, LLC in December
1997, all national FMOs.

     Management has organized the Company into three business segments in order
to focus on the distinct functional revenue and expense characteristics
associated with the activities performed by each. The segments include:
Insurance, Marketing and Corporate. Management's Discussion and Analysis on
Business Segments which follows on page 27, focuses on these segments and the
financial information used by management to make decisions and analyze the
results of operations.


MARKETING AND DISTRIBUTION

     As of February 2, 1998, 151 independent FMOs and 55,000 agents were
licensed to market LifeUSA Insurance policies and produce business for Allianz
Life Insurance Company of North America (Allianz Life). All FMOs and agents are
independent contractors and are responsible for their operating and marketing
expenses.

     FMOs coordinate and pay for the marketing of LifeUSA Insurance products and
provide recruiting, training and management of the agents contracted through
them. Depending on the marketing techniques it uses and the market in which it
operates, an FMO may have a few agents or as many as several thousand agents.
LifeUSA Insurance provides marketing support to FMOs through marketing training
seminars, product demonstrations, product literature and home office support.
The FMO receives a gross cash commission from LifeUSA Insurance on business
produced and, within specified LifeUSA Insurance guidelines, allocates such
commissions among its agents.

     Cash commissions as a percentage of first year premiums are higher for life
insurance sales than annuity sales. Commissions are based on a percentage of the
targeted annual premiums and consist of both a higher first year commission and
a lower renewal commission on premiums paid on a life insurance policy after the
first year. FMOs and agents are subject to a chargeback of all or a portion of
the commissions paid in the event a life insurance policy is canceled or
surrendered, including cancellations for the non-payment of

                                        6

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

premiums, within the first 15 months of issuance. As is customary in the
industry, LifeUSA Insurance advances agents up to an aggregate of 50% of first
year commissions when life insurance policies are sold even though most of the
premiums have not yet been received. LifeUSA Insurance contracts include a
financial guaranty by the FMOs for chargebacks and advances to agents within the
FMO's organization.

     The Company has developed a strategy to generate additional premium and
deposit production from LifeUSA Insurance's existing agents and from new
production sources by making loans to or investing in FMOs and by recruiting new
FMOs to sell its products. The amount of any loan or investment relates to the
revenue currently generated by the FMO and the projected increase in business
produced for LifeUSA Insurance by the FMO. To date, the Company has outstanding
loans to marketing organizations whose production accounted for 41% of the
Company's life insurance and annuity new business during 1997. The loans include
incentives of possible interest and principal forgiveness for achieving
increased production. During 1997, the FMOs in which LifeUSA Marketing has an
equity interest produced 13% of the Company's life insurance and annuity
production. In addition, during 1997, LifeUSA Insurance signed marketing
agreements with 21 FMOs to market LifeUSA Insurance life insurance and annuity
products for the first time. There can be no assurances that the Company's
premium and deposit volume or income will be enhanced by the loans to or
investments in FMOs or by the contracting of new FMOs.

     Although LifeUSA Insurance's larger and more successful FMOs and agents
tend to produce a majority of their business with LifeUSA Insurance, there is no
requirement that they do so. FMOs and agents may also be contracted with other
life insurance companies. Each FMO essentially serves as a "wholesaler" for
LifeUSA Insurance. A typical FMO consists of one or more highly experienced
individuals who have demonstrated the ability to build, manage and supervise a
marketing organization that is producing, or has the potential to produce, a
minimum of $500,000 in annual life and annuity commissions. During 1997, one FMO
accounted for 13% of LifeUSA Insurance total production. Although no other
single FMO accounted for more than 10% of LifeUSA Insurance total production,
the top FMOs (including their respective agents) produced the following portions
of LifeUSA Insurance's total business during 1997:

                             PERCENT OF CPCS(1)
                            -------------------
  Top  5 FMOs ..............        34%
  Top 10 FMOs ..............        50%
  Top 25 FMOs ..............        80%

- ------------------
(1) CPCs (Combined Production Credits) are a measurement of the life insurance
    and annuity business produced.

                                       7

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

PRODUCTS

     LifeUSA Insurance products compete against the products of other insurance
companies on the basis of long-term benefits. Policyholder persistency is
encouraged by LifeUSA Insurance's increased retirement income benefit for
long-term policyholders and lower benefits in case of early surrender or lapse.
LifeUSA Insurance products are designed to permit long-term investment of assets
by LifeUSA Insurance during the time premiums are being paid, the time benefits
are accumulated and the time benefits are being paid out. This product design
not only makes the products attractive to certain consumers, but also permits
LifeUSA Insurance to invest exclusively in high quality, long-term securities
which tend to provide higher yields than short-term securities. The target
market for the Company's products are consumers with average annual incomes of
$25,000 to $60,000. Management believes that this market is not adequately
serviced by the insurance industry and that the features of the Company's
products will be attractive to these consumers.

     LifeUSA Insurance has designed its products to emphasize long-term value
and benefits. This is what management believes the "baby-boom" generation needs
most and the insurance industry is best suited to provide -- long-term benefits
in the form of income guaranteed for a lifetime. The economic concern today is
not dying too soon, but living too long. By de-emphasizing short-term gain and
lump sum cash benefits to those who surrender their policies, LifeUSA Insurance
products are less exposed to the disintermediation risk faced by companies
selling commodity-type products.

     A disintermediation risk occurs when current interest rates are higher than
the interest rates being earned by a company's existing investment portfolio.
The risk is that policyholders will move their funds away from the company to
get higher, short-term rates. If the assets supporting the policies are invested
long-term to support long-term rates of return and the liabilities offer
short-term liquidity, those who surrender their policies for cash take more than
their fair share from the company and from persisting policyholders.

     Management believes that consumer demand for products that meet retirement
needs is increasing and will continue to increase in the future due primarily to
the aging of the United States population. Management also believes that LifeUSA
Insurance products are well-situated to take advantage of this increasing
demand.

     The United States Census Bureau (Census Bureau) reports that persons in the
45-64 age group, as a percentage of the total United States population, will
grow from 18.8% in 1990 to 28.0% in 2010. Persons over 65 years old are
projected by the Census Bureau to be approximately 59 million, or 20.0% of the
total United States population, by the year 2020. Despite this increase, the
percentage of employed persons covered by employer-sponsored retirement plans
has declined. According to the Census Bureau, only 40% of employed persons are
currently covered by an employer-sponsored retirement plan. Moreover, management
believes that there is increasing consumer concern as to whether
government-sponsored retirement programs, such as Social Security, will continue
to provide meaningful retirement benefits. There is, therefore, a growing need
for individually-funded financial products to provide a stream of adequate
retirement income.

     ANNUITY PRODUCTS. LifeUSA Insurance annuities are designed to offer
flexible premium deposit payments and a variety of annuitization options to the
annuitant. The product design also protects LifeUSA Insurance against the
negative effects of disintermediation and other lump sum withdrawals by
providing cash surrender values at amounts less than the annuitization values.
To encourage persistency, LifeUSA Insurance annuities pay enhanced benefits to
policyholders who allow the annuity funds to accumulate over the long term and
then elect some form of income payout option rather than a lump sum cash
payment. At December 31, 1997, annuity account values in force (including
business produced for Allianz Life) totaled $5.5 billion ($3.7 billion of which
was ceded to reinsurers). Over 88% of the in force annuities are single premium
annuities. The following describes LifeUSA Insurance's most significant annuity
products:

   ACCUMULATOR(SM) CLASSIC The Accumulator Classic (formerly the Accumulator 8)
   is ideal for the policyholder seeking an excellent return and relatively
   high liquidity. The policyholder receives an 8% bonus, and after just one
   year, can elect to receive the entire policy value over as few as five
   years. The

                                        8

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

   Accumulator Classic accounted for approximately 31% of total annuity deposits
   in 1997. Approximately 5.9% of such policies annuitize on the first
   anniversary of the policy. The average deposit paid during 1997 on
   Accumulator Classic annuities issued in 1997 was $24,000. The Accumulator
   Classic is marketed by LifeUSA Insurance agents in all states except Oregon
   and Washington. The average age of the insured at the issuance of the
   Accumulator Classic annuity is 57. The Accumulator Classic was introduced in
   1988.

   ACCUMULATOR(SM) CASH BONUS ANNUITY The Accumulator Cash Bonus annuity offers
   both high return and flexible liquidity options. The Instant Cash Bonus
   Option is a permanent feature of the Accumulator Cash Bonus annuity which
   allows the policyholder to receive the first-year annuity bonus in cash. The
   Accumulator Cash Bonus annuity accounted for approximately 34% of total
   annuity deposits in 1997 and is marketed by LifeUSA Insurance agents in all
   states except New Jersey, Oregon and Washington. The Accumulator Cash Bonus
   annuity was introduced in 1993.

   IDEAL(SM) ANNUITY The IDEAL annuity is unique in that it provides up to 10
   years of protection against interest rate changes (increases and decreases).
   When issued, the IDEAL annuity offers a base credited rate, plus a 1.5%
   annual interest bonus, both guaranteed for five years. Thus, the policyholder
   is protected against a decline in interest rates for the next five years. At
   the end of the first five-year term, the policyholder has the option to
   "re-enter" the policy at the interest rate being credited on new issues. The
   new credited rate, plus another 1.5% annual interest bonus, is then
   guaranteed for a new five-year term. Thus, the policyholder is also protected
   against a rise in interest rates. The IDEAL annuity accounted for
   approximately 18% of total annuity deposits in 1997 and is marketed by
   LifeUSA Insurance agents in all states except New Jersey, North Dakota,
   Oklahoma, Oregon and Washington. The IDEAL annuity was introduced in 1997.

   IDEAL(SM) INDEX ANNUITY The IDEAL Index annuity combines the protection
   against interest rate changes of the IDEAL annuity with an additional benefit
   tied to the performance of the S&P 500(R) Index over the five-year term. The
   appeal of the product is that one can buy a competitive fixed annuity, with
   principal and interest guaranteed, and should the S&P 500(R) Index outperform
   the annuity over a five-year period, one-half of the incremental growth is
   added to the value of the annuity. While not an investment product, the IDEAL
   Index annuity is positioned as an alternative "safe haven" for investment
   funds. An investor can "lock-in" current gains and still participate, should
   the stock market continue to rise, all with no down-side exposure. The IDEAL
   Index annuity accounted for approximately 2% of total annuity deposits in
   1997 and is marketed by LifeUSA Insurance agents in all states except
   Connecticut, Delaware, Illinois, Maryland, Minnesota, Missouri, New Jersey,
   North Dakota, Oklahoma, Oregon, South Carolina, Texas, Virginia and Wyoming.
   The IDEAL Index annuity was introduced in 1997.

   IDEA(R) The IDEA -- Individual Disability Escalating Annuity -- is a
   revolutionary concept in single premium deferred annuity product design. With
   the IDEA, a policyholder will receive 60% more monthly retirement income in
   the event of total disability due to illness, accident or old age; the income
   increase is 30% in the event of partial disability. The increased income
   benefit is paid as long as the disability lasts, even for life. The IDEA
   accounted for less than 1% of total annuity deposits in 1997 and is marketed
   by LifeUSA Insurance agents in all states except New Jersey, Oregon,
   Pennsylvania and Washington. In late 1992, the IDEA feature was added to all
   new UAL I and UAL III policies, with the exception of policies sold in New
   Jersey, Pennsylvania and Washington. The IDEA was introduced in 1992.

     LIFE INSURANCE PRODUCTS. At December 31, 1997, life insurance account
values in force (including business produced for Allianz Life) aggregated
$299.1 million ($199.8 million of which was ceded to

                                        9

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

reinsurers). The majority of in force life insurance business is paid in annual
or more frequent installments. The following describes LifeUSA Insurance most
significant life insurance product:

   UNIVERSAL ANNUITY LIFE(R) I AND UNIVERSAL ANNUITY LIFE(R) III The Universal
   Annuity Life (UAL) products are policies specifically designed to pay the
   insured as much for living as for dying. At younger ages, when the protection
   against premature death is needed most, the UAL products provide tax-free
   death benefits for the policyholder's family or business. At retirement,
   there are a variety of annuitization options available which provide
   significant additional monthly income if a lifetime payout is selected. Also
   available is the IDEA(R) (see "IDEA" section shown above for further
   discussion) option which allows payments to increase by as much as 60% if the
   insured becomes fully disabled. The UAL I and UAL III products are marketed
   by LifeUSA Insurance agents in all states except that product approval by
   regulatory authorities is pending review in New Jersey for UAL I and New
   Jersey and Pennsylvania for UAL III. In 1997, the UAL I and UAL III products
   accounted for 88% of total life insurance premiums. The UAL I and UAL III
   were introduced in 1990 and 1991, respectively.

     LIFEUSA SECURITIES PRODUCTS. LifeUSA Securities is the primary distributor
for LifeUSA Funds, a fund of funds managed by Investment Advisers, Inc. of
Minneapolis. In the fund are six portfolios to meet investment objectives
ranging from aggressive growth to principal preservation. These portfolios
provide immediate diversification into as many as ten underlying funds with a
single minimum investment and the benefits of active portfolio rebalancing with
no additional fees assessed to the portfolio. In addition, LifeUSA Securities
also distributes 22 other established mutual funds.

     LifeUSA Securities also has an agreement with United Investors Life
Insurance Company and its affiliate, Waddell & Reed, Inc. to distribute on a
wholesale basis a variable annuity contract, ADVANTAGE II. ADVANTAGE II is
issued by United Investors Life Insurance Company and the underlying investment
portfolios are managed by Waddell & Reed, Inc.


REINSURANCE

     REINSURANCE CEDED Since its inception in 1987, LifeUSA Insurance has
entered into various agreements to reinsure a substantial portion of the new
life insurance and annuity business written each year. Entering into these
reinsurance agreements has allowed LifeUSA Insurance to write a larger volume of
business than it would otherwise have been able to write due to regulatory
restrictions based on the amount of its statutory capital and surplus.


     Since April 1, 1991, LifeUSA Insurance has ceded a substantial portion of
its new life insurance and annuity business to the following three reinsurers
(the Reinsurers):

   * Employers Reassurance Corporation, a subsidiary of Employers Reinsurance
      Corporation, a member of the General Electric Company group (Employers);

   *  Munich American Reassurance Company, a subsidiary of Munich Reinsurance
      Company, one of the largest German insurance companies (Munich); and

   *  Republic-Vanguard Life Insurance Company, a member of the Winterthur Swiss
      Insurance Group, one of the largest Swiss insurance companies
      (Republic-Vanguard).

                                       10

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     The following table shows the percentages of new life insurance and annuity
business written by LifeUSA that have been ceded since inception:

                                              LIFE INSURANCE     ANNUITY
                                             ----------------   --------
       September 1987 - December 1988 .......       100%           100%
       January 1989 - December 1989 .........        95            100
       January 1990 - December 1990 .........        75             75
       January 1991 - December 1992 .........        70             75
       January 1993 - June 1993 .............        65             65
       July 1993 - September 1995 ...........        50             50
       October 1995 - Present ...............        75             75

     The Company receives commissions and expense allowances on the portions of
the LifeUSA Insurance life insurance and annuity products reinsured and service
fees on business produced for Allianz Life. The commissions and expense
allowances and service fees (combined together and shown on the Consolidated
Statement of Income as commission and expense allowances, net) received on life
insurance policies are approximately 150% of the first-year planned target
premium and range from 121|M/2% to 18% of renewal and first-year excess
premiums. The Company also receives commissions and expense allowances and
service fees ranging from 61|M/2% to 22% on annuity deposits. An additional
allowance equal to .20% of the cash value of all annuities issued after April 1,
1991 until December 31, 1996 is received as of the beginning of policy years two
through ten. For annuities issued after January 1, 1997, an additional allowance
equal to .16% of the account value of all annuities is received as of the
beginning of policy year two through the life of the policy.

     The reinsurance agreements require the Reinsurers' approval of policy forms
and terms of LifeUSA Insurance products reinsured by the Reinsurers. Under these
agreements, $545.8 million, $437.9 million and $350.8 million of premiums and
deposits were ceded to the Reinsurers by LifeUSA Insurance for the years ended
December 31, 1997, 1996 and 1995, respectively.

     When a life insurance policy ceded to the Reinsurers lapses before the end
of 15 months, the Company has agreed to pay a chargeback equal to the excess of
the allowances received over the premiums received. As of December 31, 1997 and
1996, the reserve for lapsed policy chargebacks was $650,000 and $700,000,
respectively.

     Assets and liabilities related to reinsurance ceded are reported on a gross
basis reflecting the possibility that reinsured risks could become a liability
to the Company in the event the Reinsurers become unable to meet the obligations
they have assumed. Any restriction, limitation or condition imposed by the
Reinsurers could have a material effect on LifeUSA Insurance's ability to write
new business if LifeUSA Insurance was not able to replace the current
reinsurers.

     REINSURANCE ASSUMED LifeUSA Insurance assumes directly from Allianz Life, a
portion of new life insurance and annuity business written on policy forms
similar to those of LifeUSA Insurance. Under this agreement, $146.0 million,
$122.7 million and $175.5 million of premiums and deposits were assumed by
LifeUSA Insurance from Allianz Life for the years ended December 31, 1997, 1996
and 1995, respectively.

     The following table shows the percentages of new life insurance and annuity
business produced for Allianz Life that have been assumed by LifeUSA since
inception:

                                              LIFE INSURANCE     ANNUITY
                                             ----------------   --------
       September 1987 - December 1989 .......      --%            --%
       January 1990 - December 1990 .........      25              25
       January 1991 - December 1991 .........      30              25
       January 1992 - June 1993 .............      50              30
       July 1993 - September 1995 ...........      50              50
       October 1995 - Present ...............      25              25

                                       11

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     AGREEMENT WITH ALLIANZ LIFE Since 1988, under the terms of agreements
between the Company and Allianz Life, life insurance and annuity products have
been produced for Allianz Life on policy forms similar to those of LifeUSA
Insurance (the "Allianz/LUSA Business"). The Company has received service fees
for the Allianz/LUSA Business, and the Company has provided all administrative
and other home office services and paid commissions due agents and premium taxes
on the Allianz/LUSA Business. During 1997, long-term care business was produced
for Allianz Life, and the Company received service and administration fees for
that business.

     MAINTENANCE EXPENSES The Company is obligated to continue servicing the
LifeUSA Insurance life insurance and annuity policies and the Allianz/LUSA
Business. For policies issued prior to 1991, the Company believes that the
present value of anticipated future expenses required to service policies that
have been ceded will exceed the present value of anticipated future renewal
allowances by $250,000, and has accrued a liability for that amount. This
requires estimating renewal allowances and servicing costs many years into the
future, and it is possible that actual future renewal allowances and servicing
costs will not conform to the assumptions inherent in the current estimation of
allowances and costs. Management continuously monitors actual renewal allowance
and servicing cost experience as it emerges and, should material changes in the
assumptions occur, the liability will be modified to the extent that the present
value of future servicing costs is expected to exceed the present value of
future renewal allowances.

LIFE INSURANCE AND ANNUITIES IN FORCE

     The following table shows LifeUSA Insurance life insurance and annuity in
force information at December 31, 1997 and December 31, 1996 (in millions):

                                        DECEMBER 31, 1997     DECEMBER 31, 1996
                                       -------------------   ------------------
   Life insurance account values:
     All policies(1) .................       $    299.1          $    260.1
     Direct and assumed business(2) ..            257.0               223.4
     Net of reinsurance(3) ...........             99.3                85.5
   Life insurance face amounts:
     All policies(1) .................          7,997.5             8,204.2
     Direct and assumed business(2) ..          6,931.7             7,132.5
     Net of reinsurance(3) ...........          2,277.7             2,385.2
   Annuity account values:
     All policies(1) .................          5,518.4             4,876.7
     Direct and assumed business(2) ..          3,916.6             3,496.3
     Net of reinsurance(3) ...........          1,781.1             1,655.5

- ------------------
(1) Includes all LifeUSA Insurance products and all Allianz/LUSA Business.
(2) Includes all LifeUSA Insurance products and the Allianz/LUSA Business
    assumed by LifeUSA Insurance.
(3) Includes the portion of LifeUSA Insurance products retained by LifeUSA
    Insurance and the portion of Allianz/LUSA Business assumed by LifeUSA
    Insurance.


UNDERWRITING

     All life insurance business is subject to standard underwriting procedures
as agreed to by the Reinsurers, using an underwriting manual from the
Reinsurers. Republic-Vanguard is the reinsurer currently charged with the
responsibility of reviewing the underwriting practices of LifeUSA Insurance and
performing periodic audits (every other year) of LifeUSA Insurance compliance
with underwriting procedures and results. There are minimal underwriting
requirements with regard to annuity business.

     LifeUSA Insurance can underwrite all life policies with a face amount up
to $500,000 without approval of Republic-Vanguard. Amounts above this level
require individual evaluation by Republic-Vanguard. As

                                       12

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

appropriate, varying requirements, including tests, medical exams and personal
financial statements, may be required at higher ages and/or larger face amounts
of insurance.


INVESTMENT POLICIES

     The Company's long-term investment portfolio is comprised of U.S. Treasury
securities, U.S. Government agency securities, foreign government obligations
denominated in U.S. dollars and issued and traded in the United States,
mortgage-backed securities issued or guaranteed by U.S. government corporations
or agencies and investment grade corporate obligations. The Company has never
purchased real estate, private direct mortgages or below investment-grade
securities. The Company engages Investment Advisers, Inc. (IAI), a
Minneapolis-based investment advisory firm, and Allianz Investment Corporation
(AIC), an affiliate of Allianz Life, to serve as the Company's investment
advisers. At December 31, 1997, assets managed for customers by IAI and AIC
exceed $14 billion and $20 billion, respectively.

     IAI and AIC effect purchases of investment securities for the Company based
on the Company's guidelines. The investment philosophy of LifeUSA Insurance is
reflected by investment guidelines adopted by the Board of Directors of the
Company in 1990 and reaffirmed annually, as follows:

   SIZE: no more than 5% of the Company's invested assets in any issuer other
   than direct or guaranteed United States obligations, no more than 25% of
   invested assets in any industry, and no more than 2% of any issue other than
   direct or guaranteed United States obligations;

   QUALITY: minimum quality of "BBB-" or better, average quality "A" or better;

   DURATION: match to liabilities, allow for sufficient liquidity and cash flow
   matching; and

   INCOME: manage to maintain or increase income, excluding capital gains.


AGENT AND EMPLOYEE OWNERSHIP

     Historically, the Company has issued a variety of equity-based financial
instruments (common stock, convertible subordinated debentures and stock
options) to LifeUSA Insurance agents and the Company's home office employees in
order to provide these individuals with an ownership interest in the Company and
create an important incentive to produce premiums and maintain profitable
operations. From 1992 through March 31, 1997, the Company granted stock options
as commission bonuses to LifeUSA Insurance agents based on net earned
commissions on business written. The Company discontinued the granting of stock
options as production bonuses in the calendar quarter ended March 31, 1997. The
Company also has a stock option plan for employees under which employees on the
anniversary date of their employment receive options on a number of shares of
common stock equal to 1% of their annual salary at an exercise price per share
of not less than 150% of the market value of a share of common stock on the date
the option is issued. The Company will continue to grant stock options to
employees.


QUALITY OF SERVICE

     Management believes that quality service, responsiveness and support to
agents and to policyholders have been and continue to be critical to agent
retention, policyholder satisfaction and cost-effective operations. As a result
of their ownership interests in the Company, home office employees have a
special commitment to their jobs and are referred to as "home office owners." An
example of home office responsiveness created by this commitment is the "48-hour
challenge." If an insurance application conforming to normal standards is not
completed within 48 hours, the agent receives $100. For 1997, over 57,000
applications were submitted and only 53 challenges were paid.

                                       13

<PAGE>


COMPANY AND BUSINESS DESCRIPTION (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     At December 31, 1997, the Company employed 435 full-time and 26 part-time
persons, and the number of persons performing home office functions were as
follows:

                                                              NUMBER OF
           HOME OFFICE FUNCTION                               EMPLOYEES
           -----------------------------------------------   ----------
           Executive ....................................         19
           Operations ...................................        188
           Support ......................................         89
           Marketing ....................................         61
           Information Services .........................         59
           Universal Benefits Life (payroll deduction) ..         39
           Securities ...................................          6

     The Company's employees are not represented by a collective bargaining
unit. The Company considers its general relations with its employees to be
excellent.


COMPETITION

     The industry in which the Company operates is highly competitive, with many
competitors offering diverse products through various alternative marketing or
distribution systems. The Company's products compete not only with life
insurance and annuities but with other retirement-oriented financial products.
Management believes that LifeUSA Insurance's unique and innovative products will
continue to attract policyholders to LifeUSA Insurance. Competition for FMOs and
agents with demonstrated ability is also intense. However, management believes
that LifeUSA Insurance has been able to attract and will continue to be able to
attract, motivate and retain productive, independent FMOs and agents by
providing innovative products and quality service.

                                       14

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS
LIFE USA HOLDING, INC.
================================================================================

RESULTS OF OPERATIONS

     The following analysis of the results of operations and financial condition
of the Company and its wholly-owned subsidiaries, LifeUSA Insurance, LifeUSA
Securities and LifeUSA Marketing, should be read in conjunction with the
Company's consolidated financial statements and notes thereto included elsewhere
in this Annual Report to Shareholders and Form 10-K.

     In 1997, the Company generated increases in total collected annuity
deposits, invested assets and annuities in force. As a result, revenues from
policyholder charges, net investment income and commissions and expense
allowances increased. Expenses incurred for interest credited to policyholder
account values and commissions also increased during 1997 for similar reasons.
In addition, the Company incurred operating expenses relating to the 1997
national advertising campaign. Primarily as a result of these factors, net
income for 1997 increased 15% compared to 1996.

     In addition, the combination of two non-operating income items (net
realized gains on investments and credits for state guaranty fund assessments)
partially offset by a change in tax liability for prior years' activity, had a
positive effect on 1997 net income.

     PREMIUMS AND DEPOSITS. Total collected premiums and deposits, including
premiums and deposits on policies produced by LifeUSA Insurance agents for
Allianz Life, were $1.29 billion, $1.05 billion and $1.04 billion in 1997, 1996
and 1995, respectively, and represented an increase of 23% in 1997 compared to
1996 and an increase of 1% in 1996 compared to 1995. The following table shows
the amounts of premiums and deposits collected, ceded and retained for the three
years (in thousands):

<TABLE>
<CAPTION>

                                                            YEAR ENDED DECEMBER 31,
                                                    ------------------------------------
                                                       1997         1996         1995
                                                    ----------   ----------   ----------
<S>                                                 <C>          <C>          <C>
Collected Premiums and Deposits(1):
 LifeUSA Insurance:
  Life:
    First year ..................................   $    7,883   $   12,731   $   16,451
    Single and renewal ..........................       52,323       49,242       44,418
                                                    ----------   ----------   ----------
     Total Life .................................       60,206       61,973       60,869
    Annuities ...................................      684,992      547,748      585,739
                                                    ----------   ----------   ----------
       Total LifeUSA Insurance collected premiums
        and deposits ............................      745,198      609,721      646,608
 Allianz Life:
  Life:
    First year ..................................        2,142        3,261        4,693
    Single and renewal ..........................       14,961       14,817       13,010
                                                    ----------   ----------   ----------
     Total Life .................................       17,103       18,078       17,703
    Annuities ...................................      532,151      424,659      379,588
                                                    ----------   ----------   ----------
       Total Allianz Life collected premiums
        and deposits ............................      549,254      442,737      397,291
                                                    ----------   ----------   ----------
       Total collected premiums and deposits ....   $1,294,452   $1,052,458   $1,043,899
                                                    ==========   ==========   ==========
</TABLE>

- ------------------
(1) Includes all LifeUSA Insurance products and all Allianz/LUSA Business.

                                       15

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

                                                        YEAR ENDED DECEMBER 31,
                                                   ----------------------------
                                                     1997      1996      1995
                                                   --------  --------  --------
Premiums and Deposits Not Retained or Assumed(2):
 LifeUSA Insurance:
  Life:
    First year ..................................  $  5,913  $  8,416  $  8,351
    Single and renewal ..........................    34,021    31,925    30,167
                                                   --------  --------  --------
     Total Life .................................    39,934    40,341    38,518
    Annuities ...................................   505,829   397,566   312,325
                                                   --------  --------  --------
       Total LifeUSA Insurance premiums and
        deposits not retained ...................   545,763   437,907   350,843
 Allianz Life:
  Life:
    First year ..................................     1,607     2,228     2,377
    Single and renewal ..........................     8,833     8,596     7,722
                                                   --------  --------  --------
     Total Life .................................    10,440    10,824    10,099
    Annuities ...................................   392,807   309,198   211,731
                                                   --------  --------  --------
       Total Allianz Life premiums and deposits
        not assumed .............................   403,247   320,022   221,830
                                                   --------  --------  --------
         Total premiums and deposits not retained
         or assumed .............................  $949,010  $757,929  $572,673
                                                   ========  ========  ========
Retained or Assumed Premiums and Deposits(3):
 LifeUSA Insurance:
  Life:
    First year ..................................  $  1,970  $  4,315  $  8,100
    Single and renewal ..........................    18,302    17,317    14,251
                                                   --------  --------  --------
     Total Life .................................    20,272    21,632    22,351
    Annuities ...................................   179,163   150,182   273,414
                                                   --------  --------  --------
       Total LifeUSA Insurance retained
        premiums and deposits ...................   199,435   171,814   295,765
 Allianz Life:
  Life:
    First year ..................................       535     1,033     2,316
    Single and renewal ..........................     6,128     6,221     5,288
                                                   --------  --------  --------
     Total Life .................................     6,663     7,254     7,604
    Annuities ...................................   139,344   115,461   167,857
                                                   --------  --------  --------
       Total Allianz Life assumed premiums
        and deposits ............................   146,007   122,715   175,461
                                                   --------  --------  --------
         Total retained or assumed premiums
         and deposits ...........................  $345,442  $294,529  $471,226
                                                   ========  ========  ========

- ------------------
(2) Includes premiums and deposits related to LifeUSA Insurance ceded by LifeUSA
    Insurance to the Reinsurers and premiums and deposits related to
    Allianz/LUSA Business that have not been assumed by LifeUSA Insurance.
(3) Includes premiums and deposits related to LifeUSA Insurance retained by
    LifeUSA Insurance and premiums and deposits related to Allianz/LUSA Business
    assumed by LifeUSA Insurance. LifeUSA Insurance invests these premiums and
    deposits for the purpose of providing future benefits to its policyholders.

Reference is made to Reinsurance in the Company and Business Description section
on pages 10 -12 in this Annual Report to Shareholders and Form 10-K for further
details on the Company's reinsurance agreements.

                                       16

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     REVENUES. Total revenues were $369.9 million, $316.9 million and $272.8
million in 1997, 1996 and 1995, respectively. The increase in total revenues of
17% in 1997 compared to 1996 was primarily due to the increase in net
commissions and expense allowances associated with increased production of
business not retained or assumed. Also contributing to the increase in revenues
was the increase in net investment income generated by the growth of invested
assets and net realized gains on investments. The increase in total revenues of
16% in 1996 compared to 1995 was due primarily to the increase in policyholder
charges and net investment income generated by the growth in annuities in force
and invested assets and the increase in commissions and expense allowances
associated with the October 1, 1995 reduction in LifeUSA Insurance net
retention. The discussion which follows gives a line-by-line comparison of
revenue for the years ended December 31, 1997, 1996 and 1995. See also the
Business Segments section which follows on page 27 for additional analysis of
the results of operations.

     Policyholder charges, which represent the amounts assessed against policy
account values for the cost of insurance, policy administration, annuitizations
and surrenders, increased 6%, or $2.6 million, in 1997 compared to 1996, and
30%, or $10.9 million, in 1996 compared to 1995, reflecting the growth in and
maturity of LifeUSA Insurance net retained account values in force.

     Increases in net investment income of 11%, or $14.7 million, in 1997
compared to 1996, and 19%, or $20.3 million, in 1996 compared to 1995, are
attributable to increases in invested assets (fixed maturity investments and
cash and cash equivalents) to $2.17 billion at December 31, 1997 from $1.90
billion at December 31, 1996 and $1.75 billion at December 31, 1995, which was
only partially offset by the reduction in yield on investments. The weighted
average annual yield on invested assets (exclusive of realized and unrealized
gains and losses) was 7.30%, 7.44% and 7.46% at December 31, 1997, 1996 and
1995, respectively.

     Net realized gains on investments had the following impact on the
amortization of deferred policy acquisition costs, other benefits to
policyholders, net income and earnings per share for 1997, 1996 and 1995
(dollars in millions, except per share amounts):

                                                          1997    1996    1995
                                                          ---------------------
Net realized gains on investments ..................      $4.4    $1.8    $7.6
Increase in:
Amortization of deferred policy acquisition costs ..       1.9      .7     2.8
Other benefits to policyholders ....................       1.4      .5     2.0
                                                          ---------------------
Income before income taxes .........................       1.1      .6     2.8
Income taxes .......................................        .4      .2      .9
                                                          ---------------------
Net income .........................................       $.7     $.4    $1.9
                                                          =====================
Diluted earnings per share .........................       $.03    $.02    $.08
                                                          =====================

     Net commissions and expense allowances on premiums and deposits collected
on reinsured policies and service fees on business produced for Allianz Life
increased 24%, or $32.4 million, in 1997 compared to 1996. This increase is
consistent with the 23% increase in total collected premiums and deposits. The
increase in net commissions and expense allowances of 15%, or $17.9 million, in
1996 compared to 1995, was due primarily to the October 1, 1995 reduction in
LifeUSA Insurance's net retention.

                                       17

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

   The following table shows the amounts of net commissions and expense
allowances for 1997, 1996 and 1995 (in thousands):


<TABLE>
<CAPTION>
                                                         1997         1996          1995
                                                       ---------    ---------    ---------
<S>                                                      <C>            <C>            <C>
LifeUSA Insurance:
 Life:
   First year ......................................   $   7,153    $  10,263    $   9,746
   Single and renewal ..............................       5,515        5,246        5,039
    Total Life .....................................      12,668       15,509       14,785
   Annuities .......................................      77,145       59,003       45,776
                                                       ---------    ---------    ---------
     Total LifeUSA Insurance .......................      89,813       74,512       60,561
Allianz Life:
 Life:
   First year ......................................       2,148        3,336        4,746
   Single and renewal ..............................       2,110        2,227        1,941
                                                       ---------    ---------    ---------
    Total Life .....................................       4,258        5,563        6,687
   Annuities .......................................      76,955       58,431       53,344
                                                       ---------    ---------    ---------
     Total Allianz Life ............................      81,213       63,994       60,031
Lapse policy chargebacks ...........................        (908)        (772)        (746)
                                                       ---------    ---------    ---------
       Total commissions and expense allowances, net   $ 170,118    $ 137,734    $ 119,846
                                                       =========    =========    =========
</TABLE>

- ------------------
The above table includes commissions and expense allowances related to LifeUSA
Insurance policies that have been ceded by LifeUSA Insurance to the Reinsurers
and service fees related to Allianz/LUSA Business.

The Company pays a lapse policy chargeback to the Reinsurers when a life
insurance policy that has been ceded lapses before the end of 15 months. The
chargeback paid for each policy is equal to the excess of the allowances
received over the premiums received.

Reference is made to Reinsurance in the Company and Business Description section
on pages 10 -12 in this Annual Report to Shareholders and Form 10-K for further
details on the Company's reinsurance agreements.

     EXPENSES. Total expenses were $326.8 million, $279.8 million and $242.8
million in 1997, 1996 and 1995, respectively. The increase in total expenses of
17% in 1997 compared to 1996 was primarily due to increased sales in 1997 and
the national advertising and sales promotion campaign. The increase in total
expenses of 15% in 1996 compared to 1995 was primarily due to growth in and
maturity of life insurance and annuities in force. The discussion which follows
gives a line-by-line comparison of expenses for the years ended December 31,
1997, 1996 and 1995. See also the Business Segments section on page 27 which
follows for additional analysis of the results of operations.

     Increases in interest credited to policyholder account values of 10%, or
$10.0 million, in 1997 compared to 1996 and 18%, or $14.9 million, in 1996
compared to 1995 reflect the growth in and maturity of annuities in force.
Increases in other benefits to policyholders of 32%, or $5.6 million, in 1997
compared to 1996 reflect the accrual of bonuses to be paid to policyholders (the
primary component of other benefits to policyholders) that is generated by the
production of new business and the additional accrual of bonuses that is
generated by the net realized gains on investments described above. Other
benefits to policyholders increased 18%, or $2.7 million, in 1996 compared to
1995 for the same reasons, as well as revisions made to the estimates in the
models used to accrue for bonuses to be paid to policyholders described below.

     Amortization of deferred policy acquisition costs increased 13%, or $3.3
million, in 1997 compared to 1996. This reflects the combination of an increase
in gross profits due to a growing, more mature block of in force business, and
an increase in the amortization of deferred policy acquisition costs as a result
of the net realized gains on investments described above. Amortization of
deferred policy acquisition costs increased

                                       18

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

11%, or $2.4 million, in 1996 compared to 1995 for the same reasons, as well as
revisions made to the estimates in the models used to amortize deferred policy
acquisition costs described below.

     LifeUSA Insurance uses models to estimate future gross profits and allocate
current gross margins in order to amortize deferred policy acquisition costs and
accrue for bonuses to be paid to policyholders (the primary component of other
benefits to policyholders). In accordance with Statement of Financial Accounting
Standards (SFAS) No. 97, "Accounting and Reporting by Insurance Enterprises for
Certain Long-Duration Contracts and for Realized Gains and Losses from the Sale
of Investments," LifeUSA Insurance is required to make revisions to the
estimates in these models and adjust amortization accordingly. In 1997 and 1995
minor revisions were made to the estimates used in these models, however, the
effect on financial results was insignificant. During 1996, revisions were made
to the estimates in the models used to amortize deferred policy acquisition
costs and accrue for bonuses to be paid to policyholders. The cumulative effect
of these revisions increased pretax income by $2.7 million in 1996.

     The following table shows comparative rates for lapses, surrenders and
annuitizations for 1997, 1996 and 1995:

<TABLE>
<CAPTION>

                                                                          1997    1996    1995
                                                                          ----    ----    ----
<S>                                                                       <C>     <C>     <C>
Annualized first year lapse rate for life insurance policies
 (excluding single premium) .........................................     22.7%   20.7%   21.1%
Annualized first year (13 months) surrender rate for annuities ......      1.2     1.1     1.1
Annualized first year (13 months) annuitization rate for annuities ..      6.1     5.9     6.0
</TABLE>

     The impact on estimated gross profits of actual policy experience,
including the rates shown above, is consistent with the assumptions in the
models used by LifeUSA Insurance to compute deferred policy acquisition cost
amortization. Utilizing the actual policy experience and appropriate assumptions
for future periods, these models indicate that deferred policy acquisition costs
are fully recoverable.

     Commissions to agents increased 27%, or $21.3 million, in 1997 compared to
1996. These increases were due to an increase in total collected premiums and
deposits discussed previously and a change in the mix of deferred annuity
products sold, both of which were partially offset by the decline in collected
first year life insurance premiums which earn the highest commission rates paid
by LifeUSA Insurance. Commissions to agents increased 12%, or $8.5 million, in
1996 compared to 1995 due to the increase in collected premiums and deposits
discussed previously and the October 1, 1995 reduction in LifeUSA Insurance net
retention which resulted in less commissions being deferred in 1996 than were
deferred in 1995, partially offset by the decline in collected first year life
premiums.

     Taxes, licenses and fees (which consists primarily of premium taxes and
state guaranty fund assessments) decreased 24%, or $853,000, in 1997 compared to
1996. This decrease was primarily due to a general decline in overall industry
assessment liabilities and a reduction in the Company's estimates for future
assessment liabilities, recoveries in the first quarter of 1997 of guaranty fund
assessments and state income taxes paid in 1996 and offsetting increases in
premium taxes related to increased production. Taxes, licenses and fees
decreased 54%, or $4.1 million, in 1996 compared to 1995. This decrease was
primarily due to the combined impact of a refund of state premium taxes paid in
prior years that was received during 1996 and changes made in the method of
accruing for premium taxes, partially offset by the slight increase in charges
for state guaranty fund assessments recorded during 1996.

     Operating expenses increased 14%, or $7.7 million, in 1997 compared to
1996. The increase was due primarily to the growth of LifeUSA Insurance annuity
in force business and expenditures for a national advertising and sales
promotion campaign completed during the first and second quarters of 1997.
Operating expenses increased 30%, or $12.7 million, in 1996 compared to 1995.
This increase was primarily due to the growth in LifeUSA Insurance life
insurance and annuities in force and the October 1, 1995 reduction in LifeUSA
Insurance net retention which resulted in less operating expenses being deferred
in 1996 than were deferred in 1995.

                                       19

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     A comprehensive analysis of Year 2000 issues was completed during 1997. As
a result of the analysis, programming changes were determined for all key
transaction systems that will be used into the Year 2000. Management expects all
programming changes to be completed on these systems by the end of the second
quarter 1998 at a cumulative cost of approximately $500,000. Additionally,
procedures are in place to test and certify all new application systems and
other software applications used by the Company. Finally, Year 2000 compliance
assurances will be obtained from all vendors, and contingent vendors will be
identified. Management believes that the Company, which has only been operating
since 1987, has significantly fewer complex year 2000 issues than many other
insurance companies.

     Income taxes were $16.1 million in 1997, $13.6 million in 1996 and $10.9
million in 1995. The effective income tax rates for 1997, 1996 and 1995 were
37.4%, 36.7% and 36.3%, respectively.

     NET INCOME. Net income was $27.0 million in 1997, $23.5 million in 1996,
and $19.1 million in 1995, which represents an increase in net income of 15% in
1997 compared to 1996 and 23% in 1996 compared to 1995. Diluted earnings per
share was $1.11 in 1997, $1.04 in 1996 and $.88 in 1995 which represents an
increase of 7% in 1997 compared to 1996 and 18% in 1996 compared to 1995. For
1997 and 1996, the per share increase is lower than the net income increase due
to an increase of 1.8 million and .8 million shares used in the earnings per
share calculations for 1997 and 1996, respectively (see Note 8 to the
Consolidated Financial Statements for details).

     The following table summarizes the operating highlights for 1997, 1996 and
1995 (dollars in millions, except per share amounts):

<TABLE>
<CAPTION>
                                                                1997            1996             1995
                                                        ----------------------------------------------------
                                                        INCOME       EPS   INCOME     EPS    INCOME    EPS
                                                        ----------------------------------------------------
<S>                                                     <C>      <C>      <C>      <C>      <C>      <C>    
Consolidated net income and diluted earnings
 per share ..........................................   $  27.0  $   1.11 $  23.4  $   1.04 $  19.1  $   .88
Adjustments to arrive at consolidated net
 operating income(1):
Net realized gains on investments ...................       (.7)     (.03)    (.4)     (.02)   (1.9)    (.08)
Charges (credits) for state guaranty fund
 assessments ........................................       (.9)     (.04)    2.0       .09     1.9      .08
Changes in tax liability for prior years' activity ..        .7       .03      --        --      --       --
                                                        ----------------------------------------------------
Consolidated net operating income and earnings
 per share ..........................................      26.1      1.07    25.0      1.11    19.1      .88
Impact of:
 Expenses associated with national advertising
  campaign ..........................................       2.0       .08      --        --      --       --
 Revisions made to the estimates in the models
  used to amortize deferred policy acquisition
  costs and accrue for bonuses to be paid to
  policyholders .....................................        --        --    (1.4)     (.06)     --       --
 Reduction of state premium tax expense .............        --        --    (1.8)     (.08)     --       --
                                                        ----------------------------------------------------
Consolidated net operating income and earnings
 per share excluding impact of expenses
 associated with national advertising campaign
 and items related to prior periods .................   $  28.1  $   1.15 $  21.8  $    .97 $  19.1  $   .88
                                                        ====================================================
</TABLE>

- ------------------
(1) Consolidated net operating income equals net income, excluding, net of
    related income taxes: (i) net realized gains on investments and the
    corresponding increases in amortization of deferred policy acquisition costs
    and other benefits to policyholders, (ii) charges (credits) for state
    guaranty fund assessments, and (iii) changes in tax liability for prior
    years' activity.

                                       20

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

LIQUIDITY AND CAPITAL RESOURCES

     During 1997, the Company's primary available sources of cash were (i)
service fees received by the Company for the Allianz/LUSA Business, (ii)
management fees from LifeUSA Insurance, (iii) proceeds remaining from the $30
million convertible subordinated debenture purchased by Allianz Life in February
1995, (iv) interest earned on invested assets, (v) a dividend of $2.5 million
paid by LifeUSA Insurance in the first quarter of 1997, (vi) issuance of shares
upon exercise of common stock options, and (vii) a $50 million long-term line of
credit from two of its reinsurers. A substantial portion of the Company's
operating expenses is attributable to services provided to LifeUSA Insurance,
such as employees, data processing, facilities and supplies, which are
reimbursed by LifeUSA Insurance through management fees. LifeUSA Insurance is
expected to have sufficient cash to provide reimbursement through 1998, based on
currently anticipated life insurance and annuity sales and on the continuation
of acceptable reinsurance arrangements. LifeUSA Insurance's ability to pay
dividends in the future is subject to compliance with Minnesota insurance laws
and regulations.

     The Company has entered into an agreement with two of its Reinsurers which
provides a long-term line of credit in the amount of $50 million. Funds drawn
against the line of credit can be used to fund certain investments and
acquisitions which the Company may make, capital contributions to LifeUSA
Insurance or capital expenditures. On July 15, 1997, the Company borrowed $5.0
million under this line of credit. The Company has no other outstanding
borrowings under this agreement.

     In an agreement announced in January 1998 (the "agreement with Allianz
Life"), Allianz Life will acquire up to 35 percent of the outstanding common
stock of the Company, and the marketing agreement between the two companies will
be extended to December 31, 2000. See Note 10 to the Consolidated Financial
Statements for more information on the agreement with Allianz Life.

     The extended marketing relationship with Allianz Life and related infusion
of capital gives the Company additional opportunity to expand its distribution
system and take advantage of marketing opportunities. As part of the
transaction, Allianz Life will also increase its participation, either as a
direct writer or reinsurer, from 25 percent to 37.5 percent of the new life and
annuity business produced by the Company's agents. Also, LifeUSA Insurance will
increase the retention of its annuity business from 25 to 30 percent and its
life insurance business from 25 to 50 percent.

     The Company's cash needs consist of (i) operating expenses, including
expenses in connection with the efforts to increase the production of LifeUSA
Insurance existing agents and expand the size of the LifeUSA Insurance field
force, (ii) investments in and additional purchase payments to marketing
organizations expected to increase premium and deposit production volume for
LifeUSA Insurance, (iii) commission advances to agents, (iv) payment of interest
on the Company's convertible subordinated debenture and borrowings under the
line of credit, (v) potential contributions to LifeUSA Securities to ensure
compliance with NASD capital requirements, and (vi) potential capital
contributions to LifeUSA Insurance to permit increases in sales volume and
retention or assumption of new life insurance and annuity business produced by
LifeUSA Insurance agents and to provide LifeUSA Insurance sufficient capital and
surplus to maintain adequate capital ratios. Management believes that the
combination of (i) the statutory profits generated by LifeUSA Insurance on the
mature business which it has retained or assumed, (ii) the sale of newly issued
stock for $100 million over the next five years under the agreement with Allianz
Life, (iii) borrowings under the $50 million line of credit from two of the
Reinsurers, (iv) cash generated by operations, (v) issuance of shares upon
exercise of common stock options, and (vi) dividends from LifeUSA Insurance,
will provide sufficient capital resources to support the capital needs of
LifeUSA Insurance and meet all the Company's cash needs in the ordinary course
of business through 1998, based on currently anticipated life insurance and
annuity sales, expected levels of net retention and acceptable reinsurance
agreements.

     For LifeUSA Insurance to retain or assume life insurance and annuity
business, LifeUSA Insurance must maintain a sufficient level of statutory
capital and surplus as established by the regulatory authorities in the
jurisdictions where LifeUSA Insurance is licensed to do business. As LifeUSA
Insurance retains and assumes

                                       21

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

business, it is required to expense commissions and other policy issuance costs
for statutory accounting purposes and to establish statutory reserves for policy
benefits, thereby creating a statutory loss and reducing statutory surplus in
the first year of the policy. The anticipated profits from the retained or
assumed business are realized over the remaining period that the policies are in
force. The combination of these dynamics first produced statutory net income
during 1995.

     LifeUSA Insurance produced a statutory net income of $18.4 million in 1997
compared to $13.2 million in 1996. As a result, the Company did not make capital
contributions to LifeUSA Insurance during 1997. As of December 31, 1997, LifeUSA
Insurance had statutory capital and surplus for regulatory purposes of $103.7
million compared to $87.3 million at December 31, 1996. LifeUSA Insurance
expects to continue to satisfy statutory capital and surplus requirements
through 1998 primarily through statutory profits on its maturing block of
retained inforce business. In 1998 under the terms of the agreement with Allianz
Life, LifeUSA Insurance will increase the retention of its annuity business from
25 to 30 percent and its life business from 25 to 50 percent. The Company does
not anticipate a significant impact on statutory capital as a result of the
changes in retention levels.

     Since its inception, the Company has not paid any dividends on its common
stock. In addition, there are statutory and regulatory limitations upon the
extent to which dividends may be paid to the Company from an insurance
subsidiary, including the restriction that an insurance company may only pay
ordinary dividends out of unassigned funds (earned surplus). Approval by the
Department of Commerce of the State of Minnesota is required for LifeUSA
Insurance to pay dividends in any 12-month period in an amount exceeding the
lesser of (i) 10% of the insured's statutory earned surplus at the end of the
preceding year or (ii) the insured's statutory net gain from operations, not
including realized capital gains, for the year preceding the distribution, both
of which are determined in accordance with the Minnesota insurance laws and
regulations. LifeUSA Insurance paid a $2.5 million extraordinary dividend to the
Company during 1997 and has been permitted by the Department of Commerce to pay
a $2.5 million extraordinary dividend to the Company during the first quarter
1998.

     REGULATORY ENVIRONMENT. LifeUSA Insurance is subject to regulation in the
49 states in which it is authorized to do business. The laws of these states
establish supervisory agencies with administrative powers related to granting
and revoking licenses to transact business, approving the form and content of
policies, reviewing the advertising and illustration of policies, licensing
agents, establishing reserve requirements and regulating the type and amount of
investments. Such regulations are primarily intended to protect policyholders.
The Company is also regulated in several states as an insurance holding company
and as a third party administrator.

     With the objective of reducing the risk of company insolvencies, the
National Association of Insurance Commissioners (NAIC) established risk-based
capital standards. The risks inherent in a life insurance company's operation
determines its current capital requirements. These standards continue to be
reviewed by the NAIC. LifeUSA Insurance's current percentage of actual total
adjusted capital to authorized control level risk-based capital is well in
excess of regulatory requirements.

     The NAIC continues to consider changes to model laws based on innovative
product designs. Nonforfeiture law discussions have been considering how to
better support multiple benefit product designs, such as LifeUSA Insurance
two-tier annuities or universal life contracts with enhanced retirement
benefits. LifeUSA Insurance has been able to successfully demonstrate the
financial stability of such designs, which provide higher retirement benefits to
consumers while decreasing disintermediation and solvency risks to LifeUSA
Insurance.

     By the end of 1997, twenty-one states have adopted the NAIC Life Insurance
Illustration Model Regulation. A requirement of the regulation is that
prescribed tests be satisfied to demonstrate illustrated benefits are self
supporting and not lapse supported. The requirements of this regulation have
been successfully implemented by LifeUSA Insurance. NAIC committees are also
considering a new annuity

                                       22

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

illustration model regulation. It proposes to establish disclosure requirements,
illustration formats, and rules for testing the supportability of illustrated
benefits. LifeUSA Insurance is monitoring these developments and no significant
impact is anticipated at this time.

     A new approach to statutory valuation of liabilities (reserves) and
regulations for equity-indexed products is also being considered by NAIC
committees. LifeUSA Insurance is monitoring these developments and no
significant impact is anticipated at this time.

     Insurance laws also require LifeUSA Insurance to file detailed periodic
reports with the regulatory agencies in each of the states in which it writes
business, and these agencies may also examine LifeUSA Insurance business
operations and financial statements at any time. Under NAIC rules, one or more
of the regulatory agencies will periodically examine LifeUSA Insurance, normally
at three-year intervals, on behalf of the states in which LifeUSA Insurance is
licensed. During 1996, the Minnesota Department of Commerce conducted a
triennial examination of LifeUSA Insurance for the three years ended December
31, 1995. The Company expects to receive the final examination report in the
near future and has not been made aware of any issues or recommendations that
are material individually or in the aggregate to its business operations or
financial statements.

     LifeUSA Securities, as a registered broker and dealer in securities, is
subject to the Securities and Exchange Commission's Uniform Net Capital Rule. As
of December 31, 1997, LifeUSA Securities' net capital exceeded the minimum
required balance.

     In June 1997, the B++ (Very Good) rating assigned to LifeUSA Insurance was
reaffirmed by the A. M. Best Company. The A. M. Best Company assigns the B++
rating to companies which, in its opinion, have achieved very good overall
performance when compared to the standards established by the A. M. Best
Company. B++ companies have a good ability to meet their obligations to
policyholders over a long period of time.

     In December 1996, Standard & Poor's assigned LifeUSA Insurance an initial
claims-paying ability rating of BBB+ (Adequate). Standard & Poor's assigns the
BBB+ rating to insurers which, in its opinion, offer adequate financial
security, but capacity to meet policyholder obligations is susceptible to
adverse economic and underwriting conditions.

     In September 1997, Moody's Investors Service assigned a Baa3 (adequate)
rating to LifeUSA Insurance. This rating falls within Moody's "Strong Companies"
category and reflects LifeUSA Insurance's high asset quality, good
administrative efficiency and strong tie with its distribution network.

     As a result of the agreement with Allianz Life, A.M. Best Company, Standard
& Poor's and Moody's Investors Service have agreed during 1998 to reexamine
their ratings assigned to LifeUSA Insurance.

                                       23

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     INVESTMENTS. As of December 31, 1997, the Company had cash, cash
equivalents and fixed maturity investments on a consolidated basis totaling
$2.17 billion, including $7.5 million in restricted deposits with state
insurance authorities regulating LifeUSA Insurance. The following table
summarizes the amortized cost, carrying and fair values of each investment
category held at December 31 (dollars in thousands):

<TABLE>
<CAPTION>
                                                  AMORTIZED      % OF       CARRYING      % OF         FAIR        % OF
1997                                                 COST        TOTAL       VALUE        TOTAL       VALUE        TOTAL
- ----------------------------------------------- ------------- ---------- ------------- ---------- ------------- ----------
<S>                                             <C>           <C>        <C>           <C>        <C>           <C>
Cash and cash equivalents .....................  $   34,139       1.60%   $   34,139       1.58%   $   34,139       1.55%
Government Treasury and Agency notes
 and bonds ....................................      74,338       3.49        77,740       3.59        83,441       3.78
Mortgage pass throughs ........................      52,189       2.45        54,137       2.50        54,137       2.45
Agency Collateralized Mortgage
 Obligations:
  CMO -- Sequentials ..........................       5,098        .24         5,098        .24         5,138        .23
  CMO -- PACs .................................     605,517      28.43       608,825      28.11       624,652      28.32
  CMO -- ADs ..................................      23,543       1.11        23,543       1.09        24,604       1.12
  CMO -- TACs .................................      10,516        .49        10,516        .49        11,446        .52
Investment grade corporate securities:
  AAA+ to AAA- ................................      42,765       2.01        43,091       1.99        44,962       2.04
  AA+ to AA- ..................................     178,360       8.37       182,162       8.41       185,460       8.41
  A+ to A- ....................................     590,210      27.71       603,158      27.85       609,665      27.64
  BBB+ to BBB- ................................     508,511      23.87       519,695      23.98       524,593      23.77
Non investment grade corporate securities .....       4,907        .23         3,682        .17         3,682        .17
                                                 ----------     ------    ----------     ------    ----------     ------
Total cash and invested assets ................  $2,130,093     100.00%   $2,165,786     100.00%   $2,205,919     100.00%
                                                 ==========     ======    ==========     ======    ==========     ======

                                                  AMORTIZED      % OF       CARRYING      % OF         FAIR        % OF
1996                                                 COST        TOTAL       VALUE        TOTAL       VALUE        TOTAL
- ----------------------------------------------- ------------- ---------- ------------- ---------- ------------- ----------
Cash and cash equivalents .....................  $   20,989       1.11%   $   20,989       1.10%   $   20,989       1.10%
Government Treasury and Agency notes
 and bonds ....................................      98,982       5.24       100,909       5.30       104,537       5.56
Mortgage pass throughs ........................      46,085       2.44        46,804       2.46        46,836       2.45
Agency Collateralized Mortgage
 Obligations:
  CMO -- Sequentials ..........................       6,260        .33         6,260        .33         6,284        .33
  CMO -- PACs .................................     615,995      32.63       615,556      32.36       616,286      32.22
  CMO -- ADs ..................................      23,484       1.24        23,484       1.23        23,672       1.24
  CMO -- TACs .................................      11,970        .63        11,970        .63        12,675        .66
Investment grade corporate securities:
  AAA+ to AAA- ................................      36,749       1.95        36,900       1.94        37,930       1.98
  AA+ to AA- ..................................     153,408       8.12       153,276       8.06       154,056       8.05
  A+ to A- ....................................     485,766      25.72       491,040      25.81       493,102      25.78
  BBB+ to BBB- ................................     388,898      20.59       395,277      20.78       396,662      20.73
Non investment grade corporate securities .....          --         --            --         --            --         --
                                                 ----------     ------    ----------     ------    ----------     ------
Total cash and invested assets ................  $1,888,586     100.00%   $1,902,465     100.00%   $1,913,029     100.00%
                                                 ==========     ======    ==========     ======    ==========     ======
</TABLE>

     As part of its asset and liability management practices, LifeUSA Insurance
manages investments and credited interest rates to produce a net investment
spread consistent with priced-for expectations. As of December 31, 1997, the
weighted average credited interest rate for deferred annuities and life
insurance policies was 5.00% and the weighted average yield on the assets
backing liabilities was 7.34%. As of December 31, 1996, the weighted average
credited interest rate was 5.00% and the weighted average yield on the assets
backing liabilities was 7.48%. The decrease in the weighted average yield on
assets backing

                                       24

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

liabilities is attributable, in part, to LifeUSA Insurance repositioning of a
portion of the available for sale investment portfolio as discussed below. This
decrease in yield was offset by the gains realized on the repositioning.
Investment income from the assets backing liabilities exceeded interest credited
to policyholders by $28.1 million during 1997. The investment portfolio is
managed primarily by allocating new cash flows into investments which have
yield, maturity and other characteristics suitable for LifeUSA Insurance
expected policyholder liabilities. Consistent with LifeUSA Insurance asset and
liability management practices, as of December 31, 1997, the effective duration
of LifeUSA Insurance fixed income securities was 5.03 years, compared to 5.88
years as of December 31, 1996.

     The percentage of the total fair value of the Company's portfolio that was
comprised of investment grade corporate obligations was 62% at December 31,
1997. With each corporate security acquisition, LifeUSA Insurance external
managers perform a comprehensive analysis of the credit implications and outlook
of the issuing corporation and industry. Ongoing procedures for monitoring and
assessing any potential deterioration or downgrade in credit quality are also in
place. The Company's guidelines for the acquisition of corporate securities do
not allow the purchase of securities that are rated below investment grade by
Moody's Investors Service and Standard & Poor's.

     The remainder of the Company's portfolio is comprised of government and
government agency obligations. Government and government agency obligations are
primarily held in the form of Planned Amortization Class (PAC) Collateralized
Mortgage Obligations (CMOs), the most conservative type of CMO issued. These
CMOs are specifically structured to provide the highest degree of protection
against swings in repayments caused primarily by changes in interest rates and
have virtually no risk of default. These securities are well-suited to fund the
payment of the liabilities they support.

     Currently, the decision of the asset type in which to invest is dictated by
market conditions and relative values within the respective markets at the time
of purchase. Management believes that the types of assets invested in will allow
the Company to maintain high quality, consistent yields and proper maturities
for the overall portfolio.

     As of December 31, 1997, the Company held 41%, or $882.2 million, of the
total fair value of its fixed maturity investments as available for sale. The
Company believes that this percentage is a prudent level that will allow enough
liquidity to meet any adverse cash flow experience. The Company continues to
classify a significant portion of its investment securities as held to maturity
based on its intent to hold such securities to maturity. A key feature of
LifeUSA Insurance products is the provision of bonuses to encourage terminating
policyholders to withdraw their funds over settlement periods lasting at least
five years. Policyholders taking cash settlements do not receive the bonuses.
This feature allows the Company to hold a significant amount of assets to
maturity. Insurance regulations require LifeUSA Insurance to perform an asset
adequacy analysis each year to determine if the assets are sufficient to fund
future obligations. The asset adequacy analysis indicates that the assets are
sufficient to fund future obligations. The Company continually monitors and
modifies the allocation of new assets between held to maturity and available for
sale as deemed prudent based on the continuing analysis of cash flow projections
and liquidity needs.

     In 1997, LifeUSA Insurance repositioned a portion of its available for sale
investment portfolio to achieve a more efficient matching of asset maturities to
expected policyholder payments. The repositioning, completed in October,
resulted in the disposal of bonds with an amortized cost of approximately $157.3
million with maturities of 6 to 11 years, and purchasing a like amount of
investment grade corporate obligations with maturities of 2 to 5 years in
length. By targeting these specific maturities, this repositioning provided a
better match with the expected cash flows of LifeUSA Insurance expected
liabilities. These transactions resulted in only minor changes in overall yields
and a net realized gain of approximately $2.9 million.

     During the third quarter of 1997, the Company entered a securities lending
program with the custodial bank of the Company's fixed maturity investment
portfolio. Under this program, the Company has made

                                       25

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF CONSOLIDATED OPERATIONS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

available approximately 50% of its portfolio to be used in a pool of securities
available for lending transactions, however, the Company anticipates that only
6% of its portfolio will be on loan at any point in time. The custodial bank
provides the securities to borrowers in exchange for cash collateral of at least
102% of the daily market value of securities on loan. Since the Company retains
effective control of all securities on loan, no accounting recognition of these
transactions is required. Fees earned by the Company under the arrangement are
reported with net investment income and are currently immaterial.

     At December 31, 1997, the Company's shareholders' equity and book value per
share were $222.4 million and $9.77, respectively, compared to $172.6 million
and $8.23, respectively, at December 31, 1996. Excluding the effect of the net
unrealized gain on fixed maturity investments -- available for sale reported as
a separate component of shareholders' equity in accordance with SFAS No. 115,
"Accounting for Certain Investments in Debt and Equity Securities," the
Company's shareholders' equity and book value per share were $214.3 million and
$9.41, respectively, at December 31, 1997, compared to $169.3 million and $8.07,
respectively, at December 31, 1996.

                                       26

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS
LIFE USA HOLDING, INC.
================================================================================

     Management has organized the Company into three business segments in order
to focus on the distinct functional revenue and expense characteristics
associated with the activities performed by each. The Insurance Segment focuses
on the administration, management and reinsurance of fixed insurance products.
The Marketing Segment focuses on the management of the field force used to
distribute fixed insurance products and the management of investments in
marketing subsidiaries. The Corporate Segment provides strategic direction for
all segments and includes the operations of LifeUSA Securities because the
results of operations of LifeUSA Securities are not yet material and do not
warrant separate disclosure. The results of operations for the Company's
Insurance, Marketing and Corporate Segments are presented in the discussion
which follows. The Company did not perform the allocations required for segment
reporting for 1995 as the Company was not then managed under its current
organizational structure. Management continues to analyze the proper allocation
of identifiable assets and liabilities to the business segments.

     INSURANCE SEGMENT. The Insurance Segment develops fixed insurance products
for LifeUSA Insurance and Allianz Life, cedes a portion of the business written
by LifeUSA Insurance to the Reinsurers, assumes a portion of the Allianz/LUSA
Business, manages the assets and liabilities for business retained or assumed by
LifeUSA Insurance and administers all of the Allianz/LUSA Business.

     The Insurance Segment's primary revenue sources are policyholder charges,
net investment income and net commissions and expense allowances. The Insurance
Segment's primary expenses are interest credited to policyholder account values,
other benefits to policyholders, amortization of deferred policy acquisition
costs, intersegment marketing fees paid to the Marketing Segment for the
production of LifeUSA Insurance and Allianz Life annuity deposits and life
insurance premium and operating expenses. The Insurance Segment's profitability
is derived from its ability to effectively manage the assets and liabilities
retained or assumed by LifeUSA Insurance and manage the operating expenses
incurred to administer all of the Allianz/LUSA Business.

                                       27

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     The following table summarizes the Insurance Segment's revenues, expenses
and net income for the years ended December 31, 1997 and 1996 (dollars in
thousands):

                                                      YEAR ENDED DECEMBER 31,
                                                        -------------------
                                                          1997       1996
                                                        --------   --------
Revenues:
 Policyholder charges ...............................   $ 49,470   $ 46,842
 Net investment income ..............................    143,263    129,410
 Net realized gains on investments ..................      4,371      1,791
 Commissions and expense allowances, net ............    170,118    137,734
 Other ..............................................      1,090        429
                                                        --------   --------
  Total revenues ....................................    368,312    316,206
Expenses:
 Interest credited to policyholder account values ...    109,507     99,517
 Other benefits to policyholders ....................     23,001     17,414
 Amortization of deferred policy acquisition costs ..     27,789     24,495
 Marketing fee ......................................    134,348    109,879
 Taxes, licenses and fees ...........................      2,743      3,596
 Operating expenses:
  Salaries and employee benefits ....................     16,226     14,597
  Data processing ...................................      3,311      4,306
  Printing and office supplies ......................        972        779
  Other .............................................     21,031     19,024
                                                        --------   --------
  Total expenses ....................................    338,928    293,607
                                                        --------   --------
Income before income taxes ..........................     29,384     22,599
Income taxes ........................................     10,826      8,294
                                                        --------   --------
Net income ..........................................   $ 18,558   $ 14,305
                                                        ========   ========

     REVENUES. Total revenues were $368.3 million and $316.2 million in 1997 and
1996, respectively. Since the revenues reported by the Insurance Segment account
for the majority of the revenues reported by the Company on a consolidated
basis, the reasons for the increase are consistent with those previously
discussed in the Results of Operations section.

     EXPENSES. Total expenses were $338.9 million and $293.6 million in 1997 and
1996, respectively. The increase in total expenses of 15% is primarily
attributable to the increase in the marketing fee paid to the Marketing Segment,
net of deferral, as a result of the increase in premium production. The
marketing fee, which increased 22% in 1997 compared to 1996, is calculated as a
percentage of premium and will vary generally with the change in premium
production which increased 23% in 1997 compared to 1996. Differences in the mix
of production between annuities and life insurance and differences in the mix of
premium between single, first year and renewal will cause the marketing fee to
change by greater or lesser amounts than the change in premium.

                                       28

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     MARKETING SEGMENT. The Marketing Segment provides all services related to
the recruitment of agents and FMOs, support of agents contracted to sell LifeUSA
Insurance and Allianz Life annuities, life insurance and Allianz Life long-term
care products and incentive programs to increase production. The Marketing
Segment also manages all acquisitions of and investments in field marketing
organizations.

     The Marketing Segment's primary revenue source is the intersegment
marketing fee assessed to the Insurance Segment for the production of LifeUSA
Insurance and Allianz Life annuities, life insurance and Allianz Life long-term
care premiums and deposits. This fee is calculated as a percentage of the
premiums and deposits produced with varying rates for annuity and life
production and for first year, single and renewal premium and deposits. The
amount assessed is comparable to commissions earned by large national FMOs
performing similar services. The Marketing Segment's profitability is derived
from its ability to manage commissions and operating costs.

     The following table summarizes the Marketing Segment's revenues, expenses
and net income for the years ended December 31, 1997 and 1996 (dollars in
thousands):

                                     YEAR ENDED DECEMBER 31,
                                       -------------------
                                         1997       1996
                                       --------   --------
Revenues:
 Marketing fee .....................   $154,500   $128,481
 Other .............................        767        690
                                       --------   --------
   Total revenues ..................    155,267    129,171
Expenses:
 Commissions .......................    119,896     97,157
 Operating expenses:
   Salaries and employee benefits ..      6,167      4,575
   Data processing .................      1,260      1,873
   Printing and office supplies ....      1,360      1,261
   Other ...........................     12,071      9,898
                                       --------   --------
    Total expenses .................    140,754    114,764
                                       --------   --------
Income before income taxes .........     14,513     14,407
Income taxes .......................      5,624      5,293
                                       --------   --------
Net income .........................   $  8,889   $  9,114
                                       ========   ========

     REVENUES. Total revenues were $155.3 million and $129.2 million in 1997 and
1996, respectively. The increase in total revenues of 20% is primarily
attributable to the increase in the marketing fee which is based on premium and
deposit production. Total collected premiums and deposits increased 23% in 1997
compared to 1996 for the same reasons. The entire amount of the marketing fee is
charged to the Insurance Segment and is eliminated in consolidation.

     EXPENSES. Total expenses were $140.8 million and $114.8 million in 1997 and
1996, respectively. The increase in total expenses of 23% is primarily
attributable to the 23% increase in commissions incurred due to the increase in
premium and deposit production. Commissions are also calculated as a percentage
of premiums and deposits and will vary generally with the change in premium and
deposit production. Differences in the mix of production between annuities and
life insurance and differences in the mix of premium between single, first year
and renewal will also cause commissions to change.

                                       29

<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     CORPORATE SEGMENT. The Corporate Segment provides strategic direction for
the Company and its various business segments and includes the operations of
LifeUSA Securities because the results of LifeUSA Securities are not yet
material and do not warrant separate disclosure. The Corporate Segment charges a
fee to all other segments based on the revenues of those individual segments.
Expenses of an enterprise-wide nature such as the 1997 national advertising
campaign are retained by the Corporate Segment.

     The following table summarizes the Corporate Segment's revenues, expenses
and net income for the years ended December 31, 1997 and 1996 (dollars in
thousands):

                                                       YEAR ENDED DECEMBER 31,
                                                        --------------------
                                                          1997        1996
                                                        --------    --------
Revenues:
 Corporate fee ......................................   $  9,590    $  8,032
 Net investment income ..............................        834           2
 Net realized gains (losses) on disposal of assets ..        (24)       --
 Other ..............................................         14        --
                                                        --------    --------
   Total revenues ...................................     10,414       8,034
Expenses:
 Commissions ........................................         11        --
 Operating expenses:
   Salaries and employee benefits ...................      3,142       4,452
   Data processing ..................................        183          77
   Printing and office supplies .....................        130         196
   Other ............................................      7,774       3,250
                                                        --------    --------
    Total expenses ..................................     11,240       7,975
                                                        --------    --------
Income (loss) before income taxes ...................       (826)         59
Income taxes ........................................       (357)         24
                                                        --------    --------
Net income (loss) ...................................   $   (469)   $     35
                                                        ========    ========

     REVENUES. Total revenues were $10.4 million and $8.0 million for 1997 and
1996, respectively. The increase in total revenues of 30% for 1997 compared to
1996 is primarily related to the increases in the Corporate fee which is
directly related to the increase in revenues for the Insurance Segment and
Marketing Segment. Total revenues of the Insurance Segment increased 16% for
1997 compared to 1996. Total revenues of the Marketing Segment increased 20% for
1997 compared to 1996. These increases produced increases in the Corporate fee
of 19% for 1997 compared to 1996. Net investment income on the fixed maturity
investments held by the Company was first allocated to the Corporate Segment
beginning in 1997. Prior to 1997, net investment income was fully allocated to
the Insurance Segment.

     EXPENSES. Total expenses were $11.2 million and $8.0 million for 1997 and
1996, respectively. The increase of 41% for 1997 compared to 1996 is primarily
attributable to the cost of a national advertising campaign that occurred over
the first six months of 1997.

                                       30

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

     RECONCILIATION OF OPERATING SEGMENTS TO CONSOLIDATED RESULTS OF OPERATIONS.
The following tables reconcile the results of operations reported by the three
business segments to the Company's consolidated results of operations for the
years ended December 31, 1997 and 1996 (in thousands):

<TABLE>
<CAPTION>
                                                         YEAR ENDED DECEMBER 31, 1997
                                       ------------------------------------------------------------
                                       INSURANCE   MARKETING    CORPORATE  ELIMINATING
                                        SEGMENT     SEGMENT      SEGMENT     ENTRIES(1)  CONSOLIDATED
                                       ---------   ---------    ---------    ---------    ---------
<S>                                      <C>       <C>          <C>          <C>          <C>    
Revenues:
 Policyholder charges ..............   $  49,470                                          $  49,470
 Net investment income .............     143,263                $     834                   144,097
 Net realized gains (losses) on
  investments ......................       4,371                      (24)                    4,347
 Commissions and expense
  allowances, net ..................     170,118                                            170,118
 Marketing fee .....................               $ 154,500                 $(154,500)        --
 Corporate fee .....................                                9,590       (9,590)        --
 Other .............................       1,090         767           14                     1,871
                                       ---------   ---------    ---------    ---------    ---------
   Total revenues ..................     368,312     155,267       10,414     (164,090)     369,903
Expenses:
 Interest credited to policyholder
  account values ...................     109,507                                            109,507
 Other benefits to policyholders ...      23,001                                             23,001
 Amortization of deferred policy
  acquisition costs ................      27,789                                             27,789
 Commissions and marketing fee .....     134,348     119,896           11     (152,863)     101,392
 Taxes, licenses and fees ..........       2,743                                              2,743
 Operating expenses:
   Salaries and employee benefits ..      16,226       6,167        3,142         (700)      24,835
   Data processing .................       3,311       1,260          183          (60)       4,694
   Printing and office supplies ....         972       1,360          130         (218)       2,244
   Other ...........................      21,031      12,071        7,774      (10,249)      30,627
                                       ---------   ---------    ---------    ---------    ---------
    Total expenses .................     338,928     140,754       11,240     (164,090)     326,832
                                       ---------   ---------    ---------    ---------    ---------
Income (loss) before income taxes ..      29,384      14,513         (826)        --         43,071
Income taxes .......................      10,826       5,624         (357)        --         16,093
                                       ---------   ---------    ---------    ---------    ---------
Net income (loss) ..................   $  18,558   $   8,889    $    (469)        --      $  26,978
                                       =========   =========    =========    =========    =========
</TABLE>

- ------------------
(1) On a consolidated basis, the Company defers the costs of acquiring new
    business and amortizes these costs over the lives of the policies in
    proportion to the estimated gross profits expected to be realized on the
    policies. For business segment reporting purposes, the amortization of
    deferred policy acquisition costs is recorded as an expense of the Insurance
    Segment. In addition, expenses allocated to the Marketing Segment and
    Corporate Segment for business segment reporting purposes that are deferred
    by the Company on a consolidated basis are reported direct (gross of the
    amounts deferred) by each of these segments. The Insurance Segment reports
    the impact of these deferrals as a reduction in the marketing service and
    corporate fees paid to the Marketing Segment and Corporate Segment,
    respectively. The differences between the total of the expenses reported by
    all of the segments and the expenses (net of deferrals) reported by the
    Company on a consolidated basis appear as intersegment eliminations in the
    tables presented above.

                                       31

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

<TABLE>
<CAPTION>
                                                           YEAR ENDED DECEMBER 31, 1996
                                        ----------------------------------------------------------
                                        INSURANCE   MARKETING   CORPORATE  ELIMINATING
                                         SEGMENT     SEGMENT     SEGMENT    ENTRIES(1)  CONSOLIDATED
                                        ---------   ---------   ---------   ---------    ---------
<S>                                     <C>         <C>         <C>         <C>          <C>      
Revenues:
 Policyholder charges ...............   $  46,842                                        $  46,842
 Net investment income ..............     129,410                $      2                  129,412
 Net realized gains on investments ..       1,791                                            1,791
 Commissions and expense
  allowances, net ...................     137,734                                          137,734
 Marketing fee ......................                $ 128,481              $(128,481)        --
 Corporate fee ......................                               8,032      (8,032)        --
 Other ..............................         429         690                                1,119
                                        ---------   ---------   ---------   ---------    ---------
   Total revenues ...................     316,206     129,171       8,034    (136,513)     316,898
Expenses:
 Interest credited to policyholder
  account values ....................      99,517                                           99,517
 Other benefits to policyholders ....      17,414                                           17,414
 Amortization of deferred policy
  acquisition costs .................      24,495                                           24,495
 Commissions and marketing fee ......     109,879      97,157                 (126,943)     80,093
 Taxes, licenses and fees ...........       3,596                                            3,596
 Operating expenses:
   Salaries and employee benefits ...      14,597       4,575       4,452        (600)      23,024
   Data processing ..................       4,306       1,873          77         (78)       6,178
   Printing and office supplies .....         779       1,261         196        (203)       2,033
   Other ............................      19,024       9,898       3,250      (8,689)      23,483
                                        ---------   ---------   ---------   ---------    ---------
    Total expenses ..................     293,607     114,764       7,975    (136,513)     279,833
                                        ---------   ---------   ---------   ---------    ---------
Income before income taxes ..........      22,599      14,407          59        --         37,065
Income taxes ........................       8,294       5,293          24        --         13,611
                                        ---------   ---------   ---------   ---------    ---------
Net income ..........................   $  14,305   $   9,114   $      35        --      $  23,454
                                        =========   =========   =========   =========    =========
</TABLE>

                                       32

<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS ON BUSINESS SEGMENTS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================












        Statements other than historical information contained in this Annual
        Report to Shareholders and Form 10-K are considered forward-looking and
        involve a number of risks and uncertainties. In addition to the factors
        discussed in this Annual Report to Shareholders and Form 10-K, there are
        other factors that could cause actual results to differ materially from
        expected results including, but not limited to, development and
        acceptance of new products, impact of changes in federal and state
        regulation, dependence upon key personnel, distribution system
        expansion, changes in interest rates generally and credited rates on the
        new business retained or assumed by LifeUSA Insurance, sales volume,
        failure of the Company and its subsidiaries or significant third parties
        to achieve year 2000 compliance or material expense in connection with
        such compliance, competition and other risks described from time to time
        in the Company's Securities and Exchange Commission filings, including
        but not limited to this Annual Report to Shareholders and Form 10-K.

                                       33

<PAGE>


LIFE USA HOLDING, INC.
CONSOLIDATED BALANCE SHEET
(DOLLARS IN THOUSANDS)
================================================================================

<TABLE>
<CAPTION>
                                                                    DECEMBER 31,   DECEMBER 31,
                                                                        1997          1996
                                                                    -----------    -----------
<S>                                                                 <C>            <C>
                              ASSETS
Investments:
 Fixed maturity investments:
   Available for sale, at fair value (amortized cost: $846,466 at
    December 31, 1997 and $864,400 at December 31, 1996) ........   $   882,159    $   878,279
   Held to maturity, at amortized cost (fair value: $1,289,621 at
    December 31, 1997 and $1,013,761 at December 31, 1996) ......     1,249,488      1,003,197
 Policy loans ...................................................        29,003         23,908
                                                                    -----------    -----------
    Total investments ...........................................     2,160,650      1,905,384
Cash and cash equivalents .......................................        34,139         20,989
Accrued investment income .......................................        30,976         27,834
Future policy benefits recoverable and amounts due
 from reinsurers ................................................     2,577,598      2,179,999
Deferred policy acquisition costs ...............................       215,097        212,138
Other assets ....................................................        44,314         40,379
                                                                    -----------    -----------
                                                                    $ 5,062,774    $ 4,386,723
                                                                    ===========    ===========
                LIABILITIES AND SHAREHOLDERS' EQUITY
Liabilities:
 Future policy benefits .........................................   $ 4,686,172    $ 4,078,621
 Other policyholders' funds .....................................         9,208          5,381
 Amounts due reinsurers .........................................        38,403         23,605
 Accrued commissions to agents ..................................        11,583         10,243
 Taxes, licenses and fees payable ...............................         8,415         17,868
 Accounts payable ...............................................         5,323          6,967
 Convertible subordinated debentures ............................        36,030         36,030
 Deferred income taxes ..........................................        16,513         12,924
 Other liabilities ..............................................        28,727         22,469
                                                                    -----------    -----------
    Total liabilities ...........................................     4,840,374      4,214,108
Commitments and contingencies
Shareholders' equity:
 Preferred stock, $.01 par value; 15,000,000 shares authorized,
  none issued ...................................................          --             --
 Common stock, $.01 par value; 45,000,000 shares authorized,
  22,723,830 shares issued and outstanding (20,953,517 shares at
  December 31, 1996) ............................................           227            210
 Common stock to be issued, 35,458 shares (21,384 shares at
  December 31, l996) ............................................           565            357
 Additional paid-in capital .....................................       108,372         86,474
 Notes receivable from stock sales ..............................        (7,477)        (3,888)
 Net unrealized gain on fixed maturity investments --
  available for sale ............................................         8,149          3,335
 Retained earnings ..............................................       112,564         86,127
                                                                    -----------    -----------
    Total shareholders' equity ..................................       222,400        172,615
                                                                    -----------    -----------
                                                                    $ 5,062,774    $ 4,386,723
                                                                    ===========    ===========

</TABLE>

                             SEE ACCOMPANYING NOTES.

                                       34

<PAGE>


LIFE USA HOLDING, INC.
CONSOLIDATED STATEMENT OF INCOME
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
================================================================================

<TABLE>
<CAPTION>
   
                                                                 YEAR ENDED DECEMBER 31,
                                                        ---------------------------------------
                                                           1997           1996          1995
                                                        -----------   -----------   -----------
<S>                                                     <C>           <C>           <C>
Revenues:
 Policyholder charges ...............................   $    49,470   $    46,842   $    35,983
 Net investment income ..............................       144,097       129,412       109,092
 Net realized gains on investments ..................         4,347         1,791         7,634
 Commissions and expense allowances, net ............       170,118       137,734       119,846
 Other ..............................................         1,871         1,119           226
                                                        -----------   -----------   -----------
    Total revenues ..................................       369,903       316,898       272,781

Expenses:
 Interest credited to policyholder account values ...       109,507        99,517        84,665
 Other benefits to policyholders ....................        23,001        17,414        14,698
 Amortization of deferred policy acquisition costs ..        27,789        24,495        22,096
 Commissions ........................................       101,392        80,093        71,575
 Taxes, licenses and fees ...........................         2,743         3,596         7,734
 Operating expenses .................................        62,400        54,718        42,052
                                                        -----------   -----------   -----------
    Total expenses ..................................       326,832       279,833       242,820
                                                        -----------   -----------   -----------
Income before income taxes ..........................        43,071        37,065        29,961
Income taxes ........................................        16,093        13,611        10,864
                                                        -----------   -----------   -----------
Net income ..........................................   $    26,978   $    23,454   $    19,097
                                                        ===========   ===========   ===========
Basic earnings per common share .....................   $      1.24   $      1.13   $       .94
                                                        ===========   ===========   ===========
Diluted earnings per common share ...................   $      1.11   $      1.04   $       .88
                                                        ===========   ===========   ===========
Number of shares used in per share calculation:
 Basic ..............................................    21,795,258    20,762,192    20,254,838
 Diluted ............................................    25,160,437    23,358,663    22,524,396
    

</TABLE>

                             SEE ACCOMPANYING NOTES.

                                       35

<PAGE>


LIFE USA HOLDING, INC.
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
(DOLLARS IN THOUSANDS)
================================================================================

<TABLE>
<CAPTION>
                                                                        NUMBER
                                                                       OF COMMON        COMMON
                                                                     STOCK SHARES       STOCK
                                                                      -----------    -----------
<S>                                                                    <C>           <C>
Balance at December 31, 1994 ......................................    20,179,617    $       202
Issuance of common shares to Employee Savings Plan ................        95,028              1
Issuance of shares through conversion of convertible
 subordinated debentures ..........................................           571              0
Issuance of shares through exercise of options ....................        26,627              0
Common stock to be issued-shares, net of
 122,226 shares issued ............................................        22,904
Change in net unrealized gain (loss) on fixed maturity
 investments -- available for sale
Net income
                                                                      -----------    -----------

Balance at December 31, 1995 ......................................    20,324,747            203
Issuance of common shares to Employee Savings Plan ................       167,457              2
Issurance of shares through field marketing organization
 loan program .....................................................       478,262              5
Issuance of shares through exercise of options ....................        28,455              0
Common stock to be issued-shares, net of 674,174 shares issued ....       (24,020)
Change in net unrealized gain (loss) on fixed maturity
 investments -- available for sale
Net income
                                                                      -----------    -----------

Balance at December 31, 1996 ......................................    20,974,901            210
Issuance of common shares to Employee Savings Plan ................       101,251              1
Issuance of shares through field marketing organization
 loan program, net ................................................       263,652              3
Issuance of shares through exercise of options ....................     1,216,250             12
Issuance of shares through 1996 acquisition of subsidiary .........       132,188              1
Issuance of shares through warrants exercised .....................        57,615
Issuance of shares through conversion of convertible
 subordinated debentures ..........................................           110
Common stock to be issued-shares, net of 1,770,313 shares issued ..        13,321
Change in net unrealized gain on fixed maturity
 investments -- available for sale
Net income
                                                                      -----------    -----------

Balance at December 31, 1997 ......................................    22,759,288    $       227
                                                                      ===========    ===========

</TABLE>

                             SEE ACCOMPANYING NOTES.

                                       36

<PAGE>


================================================================================

<TABLE>
<CAPTION>
                                                NET UNREALIZED
                                 NOTES          GAIN (LOSS) ON
   COMMON      ADDITIONAL      RECEIVABLE       FIXED MATURITY                          TOTAL
  STOCK TO       PAID-IN          FROM           INVESTMENTS-         RETAINED      SHAREHOLDERS'
 BE ISSUED       CAPITAL      STOCK SALES     AVAILABLE FOR SALE      EARNINGS         EQUITY
- -----------   ------------   -------------   --------------------   ------------   --------------
<S>           <C>            <C>             <C>                    <C>            <C>
 $    163       $ 79,895       $     --           $ (16,920)          $ 43,576        $106,916
     (831)           830                                                                    --

                      11                                                                    11
                     195                                                                   195

    1,050                                                                                1,050

                                                     29,627                             29,627
                                                                        19,097          19,097
 --------       --------       --------           ---------           --------        --------

      382         80,931             --              12,707             62,673         156,896
   (1,436)         1,434                                                                    --

                   3,883         (3,888)                                                    --
                     226                                                                   226
    1,411                                                                                1,411

                                                     (9,372)                            (9,372)
                                                                        23,454          23,454
 --------       --------       --------           ---------           --------        --------
      357         86,474         (3,888)              3,335             86,127         172,615
   (1,220)         1,219                                                                    --

                   3,586         (3,589)                                  (257)           (257)
                  15,360                                                                15,372
                   1,449                                                                 1,450
                     284                                                  (284)             --

                                                                                            --
    1,428                                                                                1,428

                                                      4,814                              4,814
                                                                        26,978          26,978
 --------       --------       --------           ---------           --------        --------
 $    565       $108,372       $ (7,477)          $   8,149           $112,564        $222,400
 ========       ========       ========           =========           ========        ========
</TABLE>

                             SEE ACCOMPANYING NOTES.

                                       37

<PAGE>


LIFE USA HOLDING, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(DOLLARS IN THOUSANDS)
================================================================================

<TABLE>
<CAPTION>
                                                                         YEAR ENDED DECEMBER 31,
                                                                  -----------------------------------
                                                                     1997        1996          1995
                                                                  ---------    ---------    ---------
<S>                                                                 <C>            <C>            <C>
Cash flows from operating activities:
 Net income ...................................................   $  26,978    $  23,454    $  19,097
 Adjustments to reconcile net income to net cash
  provided by (used in) operating activities:
   Accretion of discount on investments, net ..................      (2,970)      (2,441)      (4,344)
   Net realized gains on investments ..........................      (4,347)      (1,791)      (7,634)
   Policy acquisition costs deferred ..........................     (44,628)     (38,992)     (65,460)
   Amortization of deferred policy acquisition costs ..........      27,789       24,495       22,096
   Convertible subordinated debentures ........................        --           --            (11)
   Deferred income tax provision (benefit) ....................         470       (1,669)       2,180
   Changes in operating assets and liabilities ................       8,116      (13,347)      (7,594)
   Stock compensation .........................................       1,220        1,436          831
                                                                  ---------    ---------    ---------
Net cash provided by (used in) operating activities ...........      12,628       (8,855)     (40,839)
Cash flows from investing activities:
 Fixed maturity investments-available for sale:
   Purchases ..................................................    (191,093)    (152,389)    (397,171)
   Proceeds from sales ........................................     196,818       42,542      382,606
   Proceeds from maturities and principal payments on
    mortgage-backed securities ................................      17,088        9,081        4,984
   Transfer from fixed maturity investments-held to maturity ..        --           --       (339,470)
 Fixed maturity investments-held to maturity:
   Purchases ..................................................    (262,113)    (102,603)    (442,085)
   Proceeds from maturities and principal payments on
    mortgage-backed securities ................................      18,283       10,227        9,532
   Transfer to fixed maturity investments-available for sale ..        --           --        339,470
   Investments in and loans to field marketing organizations ..     (12,510)     (10,469)        --
                                                                  ---------    ---------    ---------
Net cash used in investing activities .........................    (233,527)    (203,611)    (442,134)
Cash flows from financing activities:
 Receipts from universal life and investment products .........     345,442      294,529      471,226
 Withdrawals on universal life and investment products ........    (257,260)    (208,529)    (140,462)
 Interest credited to policyholders ...........................     109,507       99,517       84,665
 Proceeds from exercise of stock options ......................      15,372          226          195
 Proceeds from convertible subordinated debenture issuance ....        --           --         30,000
 Other financing activities ...................................      20,988       14,490       12,851
                                                                  ---------    ---------    ---------
Net cash provided by financing activities .....................     234,049      200,233      458,475
                                                                  ---------    ---------    ---------
Net increase (decrease) in cash and cash equivalents ..........      13,150      (12,233)     (24,498)
Cash and cash equivalents at beginning of the year ............      20,989       33,222       57,720
                                                                  ---------    ---------    ---------
Cash and cash equivalents at end of the year ..................   $  34,139    $  20,989    $  33,222
                                                                  =========    =========    =========
Cash paid during the year for interest ........................   $   2,148    $   1,984    $   1,223
                                                                  =========    =========    =========
Cash paid during the year for income taxes ....................   $  14,100    $  16,263    $   8,000
                                                                  =========    =========    =========
</TABLE>

                             SEE ACCOMPANYING NOTES.

                                       38

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     BASIS OF PRESENTATION

     The Company was incorporated on February 26, 1987 in the State of Minnesota
for the purpose of acquiring, managing and funding the operations of a life
insurance company. During 1987, the Company acquired Financial Assurance,
Incorporated (FAI), a Colorado domiciled stock life insurance company,
authorized to issue life insurance products in 40 states and the District of
Columbia. After the acquisition, the Company changed the name of FAI to LifeUSA
Insurance Company, which conducts its life insurance business under the
registered trade name of "LifeUSA."

     During 1994, the Company acquired Fidelity Union Life Insurance Company
(FULICO), a Minnesota domiciled shell life insurance company authorized to issue
life insurance products in 49 states (excluding only New York) and the District
of Columbia, and subsequently merged LifeUSA Insurance and FULICO into a single
company. The surviving company retained the LifeUSA name and is domiciled in
Minnesota, where the Company is headquartered.

     During 1996, the Company formed two wholly-owned subsidiaries: LifeUSA
Securities and LifeUSA Marketing. LifeUSA Securities is a retail broker-dealer
which distributes a family of LifeUSA mutual funds as well as other established
mutual funds and distributes variable life insurance and annuity contracts.
LifeUSA Marketing conducts a variety of marketing activities for the Company.

     The accompanying consolidated financial statements include the accounts of
the Company and its wholly-owned subsidiaries, LifeUSA Insurance, LifeUSA
Securities and LifeUSA Marketing. All intercompany accounts and transactions
have been eliminated in consolidation.

     INVESTMENTS

     The Company classifies investments at the time of purchase as held to
maturity or available for sale. Investments which the Company has the ability
and positive intent to hold to maturity are so classified and carried at
amortized cost. All other investments are classified as available for sale and
carried at fair value, with unrealized gains and losses reported as a separate
component of shareholders' equity.

     The Company anticipates prepayments in the accounting for discounts and
premiums related to its Collateralized Mortgage Obligation (CMO) investments. As
differences arise between actual and anticipated prepayments, the effective
yield of CMOs is recalculated to reflect actual prepayments to date and
anticipated future prepayments. The net investment in the CMOs is then adjusted
to the amount that would have existed had the new effective yield been applied
since the acquisition of the CMOs.

     Realized gains and losses on sales of available for sale investments are
recorded as revenue using the specific identification method. In addition, the
amortization of deferred policy acquisition costs and other benefits to
policyholders are adjusted for gains and losses realized on sales of available
for sale investments which support policyholder liabilities. Changes in the fair
value of available for sale investments are reflected directly in shareholders'
equity, net of related adjustments for deferred policy acquisition costs and
deferred taxes and related valuation allowances that would have been recorded if
these investments would have been sold as of the balance sheet date.

     Investments that are determined to have a decline in value that is other
than temporary are written down to estimated fair value. This value becomes the
investment's new cost basis and the amount of the write down is recorded as a
realized loss.

                                       39

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED)

     CASH AND CASH EQUIVALENTS

     The Company considers investments with a maturity at the date of their
acquisition of three months or less to be cash equivalents. The carrying amounts
reported in the balance sheet for these financial instruments are based on cost
and approximate fair value.

     ACCOUNTING FOR OPTION CONTRACTS

     The Company sells single premium deferred annuity products with an
additional benefit credited to the policy annuitization value based on the
growth in the Standard & Poor's 500 Index. The Company has analyzed the
characteristics of these benefits and has purchased option contracts with
similar characteristics to hedge these risks. These options are reported at fair
value in other assets on the consolidated balance sheet. Unrealized gains and
losses on the contracts are recorded in other revenues to offset the expense of
increases in the future policy benefits liability for the index benefit.

     The Financial Accounting Standards Board (FASB) has issued an exposure
draft, "Accounting for Derivative and Similar Financial Instruments and for
Hedging Activities," which addresses the accounting for derivative instruments,
such as the options owned by the Company, used as hedges against changes in the
fair value of specified assets or liabilities. The Company's use of option
contracts to hedge against increases in the future policy benefits liability and
the Company's accounting treatment of these contracts fully meet the criteria
for fair value hedge accounting defined in this exposure draft. A final
statement from the FASB could be issued in 1998, and would be effective for
financial statements issued for periods beginning January 1, 2000. The Company's
accounting treatment is also consistent with the fair value treatment prescribed
by Statement of Financial Accounting Standards (SFAS) No. 80, "Accounting for
Futures Contracts" for hedges of liabilities carried at fair value.

     ACCOUNTING FOR CEDED COMMISSIONS AND EXPENSE ALLOWANCES

     Commissions and expense allowances, and the expenses associated with these
revenues, are recognized in the period in which life insurance premiums and
annuity deposits are ceded. The net cost of reinsurance for life insurance
policies is realized ratably over the life of the affected business in relation
to gross profits.

     ACCOUNTING FOR LIFE INSURANCE POLICIES AND ANNUITY CONTRACTS

     Revenues from universal life insurance and annuities represent amounts
assessed against policyholders and are reported in the period that the amounts
are assessed. The liability for future policy benefits for universal life
insurance and annuities is equal to the sum of the balance that accrues to the
benefit of policyholders, any amounts that have been assessed to compensate the
insurer for services to be performed over future periods, an accrual for future
retirement bonuses and any amounts previously assessed against policyholders
that are refundable on termination of the contract. The liability for contracts
in a payout status is based on the 1983 Individual Annuity Table at interest
rates ranging from 5.5% to 8.5%.

     The Company reports assets and liabilities related to ceded life insurance
and annuity contracts on a gross basis. Specifically, account values ceded to
reinsurers are reflected as a receivable and the liability for future policy
benefits is recorded on a gross basis.

     For business written directly, LifeUSA Insurance defers the cost of
acquiring new business, principally sales compensation, policy issue costs,
underwriting and other related sales expenses. LifeUSA Insurance defers the same
proportion of costs of acquiring new business as the proportion of business
retained. For business produced by LifeUSA Insurance agents for Allianz Life and
assumed by LifeUSA Insurance, the amount of the allowance paid by LifeUSA
Insurance to Allianz Life as the cost of acquiring new business is deferred.
These deferred costs are amortized over the lives of the policies in proportion
to the estimated gross profits expected to be realized on the policies.

                                       40

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED)

     ACCOUNTING FOR STOCK-BASED COMPENSATION PLANS

     In accordance with the provisions of SFAS No. 123, "Accounting for
Stock-Based Compensation," the Company applies Accounting Principles Board
Opinion (APB) No. 25, "Accounting for Stock Issued to Employees" and related
Interpretations in accounting for its stock option plans. See Note 7 to the
Consolidated Financial Statements for a summary of the pro forma effects to
reported net income and earnings per share for 1997, 1996 and 1995 as if the
Company had elected to recognize compensation cost based on the fair value of
the options granted as prescribed by SFAS No. 123.

     STATE GUARANTY FUND ASSESSMENTS

     The Company uses the accrual basis of accounting to record its liability
for state guaranty fund assessments. The liability recorded includes a provision
for anticipated assessments that is calculated using data available from various
industry sources that monitor the current status of open and closed insolvencies
and report the premium base utilized by each state in calculating amounts
assessed to individual insurers. Although additional provisions may be required,
the Company is currently unaware of any significant pending assessments
requiring accrual.

     The Company has also established an asset for assessments expected to be
recovered through future premium tax offsets. Although changing legislative
initiatives may affect the right to offset, the Company is currently unaware of
any such initiatives affecting the recoverability of the asset recorded at
December 31, 1997.

     In December 1997, the American Institute of Certified Public Accountants
released Statement of Position 97-3 (SOP) titled "Accounting by Insurance and
Other Enterprises for Insurance-Related Assessments." This SOP will be adopted
by the Company in the first quarter of 1998. Because this statement is generally
consistent with the Company's current method of accounting for assessments, the
Company does not expect the adoption of this SOP to have a material impact on
its financial statements.

     INCOME PER SHARE

     In February 1997, the FASB issued SFAS No. 128, "Earnings per Share." SFAS
No. 128 establishes standards for computing and presenting earnings per share
for all entities with complex capital structures. SFAS No. 128 was adopted by
the Company in the fourth quarter of 1997 and requires basic and diluted
earnings per share. Basic earnings per share is computed by dividing income
available to common shareholders by the weighted average number of common shares
outstanding for the period. It excludes the effects of options, warrants and
convertible securities. Diluted earnings per share is computed based on the
weighted average number of shares outstanding assuming that the proceeds from
conversion of all stock options and warrants shall be used to purchase common
stock at the average market price during the period. See Note 8 to the
Consolidated Financial Statements for the 1997, 1996, and 1995 calculation of
basic and diluted earnings per share.

     INCOME TAXES

     Deferred tax assets and liabilities are determined based on differences
between the financial reporting basis and the tax basis of the Company's assets
and liabilities and are measured using the enacted tax rates and laws that will
be in effect when the differences are expected to reverse.

     USE OF ESTIMATES IN PREPARATION OF FINANCIAL STATEMENTS

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

                                       41

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED)

     NEW FINANCIAL ACCOUNTING STANDARDS

     In June 1996, the FASB issued SFAS No. 125, "Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities." SFAS No. 125
defines the accounting treatment and disclosure requirements for securities
lending programs. During the third quarter of 1997, the Company entered a
securities lending program with the custodial bank of the Company's fixed
maturity investment portfolio. The Company currently reports fees earned under
this arrangement in net investment income. The effective date of the securities
lending provisions of SFAS No. 125 was amended by SFAS No. 127 to apply to
transactions occurring after December 31, 1997 and will be adopted by the
Company in the first quarter of 1998. The Company does not expect the adoption
of this statement to have any impact on its financial statements.

     In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income." SFAS No. 130 defines the financial statement presentation for all
changes in a company's equity during a period except those resulting from
investments by owners and distributions to owners. SFAS No. 130 will be adopted
by the Company in the first quarter of 1998. Because the statement is merely a
change in presentation, the Company does not expect the adoption of this
statement to have any impact on the amount of net income, earnings per share or
total shareholders' equity reported.

     In June 1997, the FASB issued SFAS No. 131, "Disclosures about Segments of
an Enterprise and Related Information." SFAS No. 131 supersedes SFAS No. 14,
"Financial Reporting for Segments of a Business Enterprise" and defines
financial and descriptive information about a company's operating segments that
is to be disclosed in financial statements. SFAS No. 131 will be adopted by the
Company in the first quarter of 1998.

     RECLASSIFICATIONS

     Certain 1996 and 1995 amounts have been reclassified to conform to the 1997
presentation.

                                       42

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 2. INVESTMENTS

     The amortized cost and fair value of fixed maturity investments as of
December 31 are as follows (in thousands):

<TABLE>
<CAPTION>
                                                                   GROSS        GROSS
                                                    AMORTIZED    UNREALIZED   UNREALIZED      FAIR
                                                       COST        GAINS        LOSSES       VALUE
                                                    ----------   ----------   ----------   ----------
<S>                                                 <C>          <C>          <C>          <C>
1997:
AVAILABLE FOR SALE
 U.S. Treasury securities and obligations of U.S. 
  government corporations and agencies ..........   $   13,940   $    1,317   $        1   $   15,256
 Foreign government obligations .................       26,395        2,806         --         28,481
 Investment grade corporate obligations .........      623,303       30,057        1,797      651,563
 Non investment grade corporate obligations .....        4,907         --          1,225        3,682
 Mortgage-backed securities .....................      177,921        5,305           49      183,177
                                                    ----------   ----------   ----------   ----------
                                                    $  846,466   $   38,765   $    3,072   $  882,159
                                                    ==========   ==========   ==========   ==========
HELD TO MATURITY
 U.S. Treasury securities and obligations of U.S. 
  government corporations and agencies ..........   $   23,398   $    4,911   $     --     $   28,309
 Foreign government obligations .................       10,605          789         --         11,394
 Investment grade corporate obligations .........      696,542       18,480        1,904      713,118
 Mortgage-backed securities .....................      518,943       18,027           70      536,800
                                                    ----------   ----------   ----------   ----------
                                                    $1,249,488   $   42,207   $    2,074   $1,289,621
                                                    ==========   ==========   ==========   ==========
1996:
AVAILABLE FOR SALE
 U.S. Treasury securities and obligations of U.S. 
  government corporations and agencies ..........   $   11,839   $    1,023   $       19   $   12,843
 Foreign government obligations .................       59,096        1,432          509       60,019
 Investment grade corporate obligations .........      611,958       19,264        7,592      623,630
 Mortgage-backed securities .....................      181,507        1,969        1,689      181,787
                                                    ----------   ----------   ----------   ----------
                                                    $  846,400   $   23,688   $    9,809   $  878,279
                                                    ==========   ==========   ==========   ==========
HELD TO MATURITY
 U.S. Treasury securities and obligations of U.S. 
  government corporations and agencies ..........   $   17,409   $    3,382   $     --     $   20,791
 Foreign government obligations .................       10,638          325           79       10,884
 Investment grade corporate obligations .........      452,863        7,768        2,511      458,120
 Mortgage-backed securities .....................      522,287        8,791        7,112      523,966
                                                    ----------   ----------   ----------   ----------
                                                    $1,003,197   $   20,266   $    9,702   $1,013,761
                                                    ==========   ==========   ==========   ==========
</TABLE>

     Fair values for investments are based on quoted market prices. No holdings
of any issuer are greater than 5% of the Company's total investments in fixed
maturities, other than direct or guaranteed obligations of the United States
government or United States government corporations and agencies. The foreign
government obligations held are denominated in U.S. dollars and issued and
traded in the United States.

                                       43

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 2. INVESTMENTS (CONTINUED)

     The amortized cost and fair value of fixed maturity investments at December
31, 1997, by contractual maturity, are as follows (in thousands):

<TABLE>
<CAPTION>
                                               AVAILABLE FOR SALE         HELD TO MATURITY
                                            -----------------------   -----------------------
                                            AMORTIZED       FAIR      AMORTIZED        FAIR
                                               COST        VALUE         COST         VALUE
                                            ----------   ----------   ----------   ----------
<S>                                           <C>           <C>           <C>             <C>
Due in one year or less .................   $    4,769   $    4,784   $   48,131   $   48,122
Due after one year through five years ...       64,072       64,912      279,401      279,859
Due after five years through ten years ..      290,633      307,295      272,597      286,985
Due after ten years .....................      309,071      321,991      130,416      137,855
                                            ----------   ----------   ----------   ----------
                                               668,545      698,982      730,545      752,821
Mortgage-backed securities ..............      177,921      183,177      518,943      536,800
                                            ----------   ----------   ----------   ----------
Total ...................................   $  846,466   $  882,159   $1,249,488   $1,289,621
                                            ==========   ==========   ==========   ==========
</TABLE>

     Expected maturities in the foregoing table may differ from contractual
maturities because borrowers may have the right to prepay obligations with or
without prepayment penalties.

     During 1997, 1996 and 1995, the Company sold certain investments classified
as available for sale. Proceeds from these sales were immediately reinvested in
investments of a high grade similar to those investments sold. Gross gains of
$6.1 million, $1.9 million and $9.4 million were realized on these sales in
1997, 1996 and 1995, respectively. Gross losses of $1.7 million, $.1 million and
$1.8 million were realized on these sales in 1997, 1996 and 1995, respectively.
The recognition of these net realized gains resulted in an increase in the
amortization of deferred policy acquisition costs and an increase in other
benefits to policyholders of $3.3 million, $1.2 million and $4.8 million in
1997, 1996 and 1995, respectively.

     The components of net investment income are as follows (in thousands):

                                          YEAR ENDED DECEMBER 31,
                                  -----------------------------------
                                     1997        1996          1995
                                  ---------    ---------    ---------
   Fixed maturities ...........   $ 142,548    $ 128,629    $ 106,566
   Cash and cash equivalents ..       2,222        1,403        3,090
   Policy loans ...............         607          519          356
   Agent advances .............          58           94          133
   Securities lending .........          10         --           --
                                  ---------    ---------    ---------
                                    145,445      130,645      110,145
   Investment expenses ........      (1,348)      (1,233)      (1,053)
                                  ---------    ---------    ---------
   Net investment income ......   $ 144,097    $ 129,412    $ 109,092
                                  =========    =========    =========

     The Company has entered into investment management agreements with
Investment Advisers, Inc. (IAI) and Allianz Investment Corporation, an affiliate
of Allianz Life. For their services, IAI and Allianz Investment Corporation are
paid a fee based on the market value of investments at the end of each quarter.
For the years ended December 31, 1997, 1996 and 1995, the Company paid a total
of $1.1 million, $1.0 million and $.8 million, respectively, for investment
management services.

     Fixed maturity investments with a total carrying value of $7.5 million are
on deposit with various states in support of statutory requirements as of
December 31, 1997.

                                       44

<PAGE>

LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
- --------------------------------------------------------------------------------
NOTE 2. INVESTMENTS (CONTINUED)

     The net unrealized gain on fixed maturity investments -- available for sale
included in shareholders' equity consists of the following at December 31 (in
thousands):

                                               1997        1996        1995
                                             --------    --------    --------
   Gross unrealized gain on fixed maturity
    investments -- available for sale ....   $ 35,693    $ 13,879    $ 50,642
   Adjustments for:
      Deferred tax liability .............    (12,835)     (4,858)    (17,725)
      Deferred policy acquisition costs ..    (22,629)     (8,748)    (31,093)
      Deferred tax asset .................      7,920       3,062      10,883
                                             --------    --------    --------
   Net unrealized gain on fixed maturity
    investments -- available for sale ....   $  8,149    $  3,335    $ 12,707
                                             ========    ========    ========

     The gross unrealized gain on fixed maturity investments -- available for
sale before adjustments for deferred taxes and deferred policy acquisition costs
increased (decreased) $21.8 million, $(36.8) million and $75.2 million for the
years ended December 31, 1997, 1996 and 1995, respectively.


NOTE 3. EQUITY INTERESTS IN MARKETING ORGANIZATIONS

     In 1996, LifeUSA Marketing acquired Tax Planning Seminars (TPS), a field
marketing organization (FMO). In addition, in 1996 LifeUSA Marketing acquired
minority equity interests of 40% of Creative Marketing International Corporation
(CMIC), and in 1997 minority equity interests of 45% of Personalized Brokerage
Services, Inc. (PBS), 35% of Ann Arbor Annuity Exchange (Ann Arbor) and 40% of
Roster Financial, LLC (Roster). TPS is included in the consolidated financial
statements of the Company with elimination of intercompany profits and balances.
LifeUSA Marketing uses the equity method of accounting for the FMOs in which it
holds a minority interest.

     As of December 31, 1997 and 1996, LifeUSA Marketing had invested $21.2
million and $11.5 million, respectively, in its various FMOs. The excess of
amounts invested over the proportionate equity in the investees' net assets has
been accounted for as goodwill and is being amortized over a 15 year life. Total
amortization for the years ended December 31, 1997 and 1996 was $1.0 million and
$200,000, respectively.

     The PBS, Ann Arbor and Roster acquisition agreements contain certain
provisions which permit and could require LifeUSA Marketing to purchase part or
all of the remaining equity interests.


NOTE 4. LINE OF CREDIT

     During 1996, the Company entered into a line of credit agreement with two
of the Reinsurers which is available for use to fund certain investments and
acquisitions the Company may make, capital contributions to LifeUSA Insurance or
capital expenditures. In 1997, the maximum borrowing allowed under this
agreement was increased to $50 million. Borrowings under the line of credit, as
amended, may be made through May 17, 2000, will mature on March 31, 2002 and
will be subject to mandatory repayments from 25% of excess cash flow (as
defined) for the prior calendar year on June 30, 2000 and March 31, 2001. The
line of credit agreement contains various financial covenants, including
maintenance of minimum levels of consolidated tangible net worth for the Company
and statutory capital and surplus and regulatory risk-based capital for LifeUSA
Insurance. The Company is required to pay a commitment fee of 1/4 of 1% per
quarter on the average daily unused portion of the credit line. On July 15,
1997, the Company borrowed $5.0 million under this line of credit. The Company
has no other outstanding borrowings under this agreement.

                                       45

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 5. CONVERTIBLE SUBORDINATED DEBENTURES

     During 1995, Allianz Life purchased a 15-year, $30 million convertible
subordinated debenture from the Company. In February 1998, Allianz Life
converted the $30 million debenture it purchased from the Company into shares of
common stock as described in Note 10 to the Consolidated Financial Statements.

     Prior to 1993, the Company's agents and employees earned convertible
subordinated debentures as compensation. At December 31, 1997, $6.0 million of
these debentures are outstanding. The debentures bear an 8% fixed interest rate
which is payable annually. The debentures mature on June 30, 2000 or sooner at
the option of the Company or mandatorily upon the sale of the Company. Subject
to certain conditions, the debentures may be converted into shares of the
Company's common stock at a conversion price of $24.00 per share through June
30, 1998. This conversion price increases by $1.50 per year up to a maximum of
$27.00 per share. The debentures are subordinate to all present and future
indebtedness of the Company, including lease obligations. During 1997 and 1995,
$2,562 and $11,000 of debentures were converted to 110 and 571 shares of common
stock, respectively. No debentures were converted in 1996.


NOTE 6. LEASES

     The Company leases office space, telephone equipment and furniture under
operating leases expiring in various years through February 2001, with rights to
lease additional office space at specified future dates and options to renew the
leases for office space for an additional eight years and ten months from the
expiration date. The office lease payments are subject to adjustment for real
estate taxes and maintenance expenses. Rent expense on these operating leases
charged to operations was $1.9 million, $1.5 million and $1.3 million for the
years ended December 31, 1997, 1996 and 1995, respectively.

     Minimum future rental payments under noncancelable operating leases having
remaining terms in excess of one year as of December 31, 1997 are as follows (in
thousands):


  1998 ......................  $1,994
  1999 ......................   2,125
  2000 ......................   2,125
  2001 ......................     354
                               ------
                               $6,598
                               ======

NOTE 7. CAPITAL STRUCTURE

     PREFERRED STOCK

     The Board of Directors has the authority to designate additional classes of
preferred stock and the rights and preferences of any class of preferred stock
from the 15 million authorized preferred shares. The issuance of preferred stock
may adversely affect various rights, including voting rights, of the common
shareholders and may be used as an anti-takeover device.

     COMMON STOCK TO BE ISSUED

     In connection with employee and Company contributions to the Life USA
Holding, Inc. Employee Savings Plan (Savings Plan), 35,458 shares of common
stock are to be issued at prices ranging from $16.125 to $16.875 per share at
December 31, 1997 and 21,384 shares of common stock were to be issued at a price
of $12.00 per share at December 31, 1996 to employee accounts under the Savings
Plan.

                                       46

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 7. CAPITAL STRUCTURE (CONTINUED)

     NOTES RECEIVABLE FROM STOCK SALES

     During 1997 and 1996, the Company issued common stock to several of its
FMOs in exchange for promissory notes in order to provide additional incentives
for the FMOs to increase the life insurance and annuity business produced for
LifeUSA Insurance or through LifeUSA Insurance under its joint marketing
agreement with Allianz Life. The shares of common stock issued for the account
of the FMO are held in the possession of the Company as security for the
repayment of the promissory note. The promissory notes bear interest at the rate
of 8% per annum compounded monthly and are payable at maturity (the fifth
anniversary of the date of the note).

     STOCK OPTION PLANS

     The Company has elected to follow APB No. 25 and related Interpretations in
accounting for its stock options because, as discussed below, the alternative
fair value accounting provided for under SFAS No. 123 requires the use of highly
subjective option valuation models that were developed for use in valuing
publicly traded stock options. Under APB No. 25, no compensation cost is
recognized since the exercise price of the Company's stock options is equal to,
or greater than, the market price of the underlying stock on the date of grant.

     The binomial and Black and Scholes option valuation models were developed
for use in estimating the fair value of traded options which have no vesting
restrictions and are fully transferable. In addition, option valuation models
require the input of highly subjective assumptions including the expected stock
price volatility. Because the Company's stock options have characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially affect the fair value estimate, in
management's opinion, the existing models do not necessarily provide a reliable
single measure of the fair value of its stock options. To further facilitate the
use of the information disclosed, a range of reasonable values also is presented
with the Company's pro forma information to reflect the variability of the
results of the valuation process that would arise from changes made to the
assumptions.

     Pro forma information regarding net income and earnings per share is
required by SFAS No. 123 and has been determined using binomial option valuation
models as if the Company had accounted for its employee stock options under the
fair value method of that Statement. The assumptions used for each stock option
plan are included in the discussion of that specific plan.

     In 1990, the Company established the Life USA Holding, Inc. 1990 Stock
Option Plan (the 1990 Stock Option Plan). The 1990 Stock Option Plan provides
for the granting of stock options to employees and consultants of the Company.
An aggregate of 4 million shares of common stock is reserved for issuance upon
the exercise of the options granted. The purchase price of the shares of common
stock subject to options granted under the 1990 Stock Option Plan is determined
by a committee of the Board of Directors; the purchase price cannot be less than
100% of the fair market value on the date the option is granted for incentive
stock options and cannot be less than 85% of the fair market value on the date
the option is granted for non-qualified options. No options may be granted under
the 1990 Stock Option Plan after September 2000. The option vesting period and
exercise period are determined by the committee at the date of the grant. The
vesting periods range from zero to four years. During 1996, the committee
determined that the life of all outstanding employee stock options issued with a
five year life would be extended to ten years and all future employee stock
option grants would be issued with a life of ten years. The additional expense
related to the grant extensions is disclosed separately in the 1996 pro forma
disclosures.

     Based upon this information, the following assumptions were used in
determining the SFAS 123 expense associated with the 1990 Stock Option Plan. The
volatility used was 37.47%, 38.03% and 36.89% for 1997, 1996 and 1995,
respectively; the risk free interest rates ranged from 5.07% to 5.70%, 5.04% to
6.38% and 5.88% to 6.05% for 1997, 1996 and 1995, respectively; and the expected
option life was seven years for 1997 and 1996 and four years for 1995.

                                       47

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 7. CAPITAL STRUCTURE (CONTINUED)

     Exercise prices for options outstanding as of December 31, 1997 ranged from
$6.00 to $28.00. A summary of the Company's stock option activity for the 1990
Stock Option Plan, and related information for the years ended December 31
follows (in thousands, except exercise price amounts):

<TABLE>
<CAPTION>
                                             1997                         1996                        1995
                                 ---------------------------- ---------------------------- ---------------------------
                                            WEIGHTED-AVERAGE             WEIGHTED-AVERAGE             WEIGHTED-AVERAGE
                                  OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE
                                 --------- ------------------ --------- ------------------ --------- -----------------
<S>                              <C>       <C>                <C>       <C>                <C>       <C>
Outstanding -- beginning of year   2,720        $  10.21        2,289        $  10.26        2,103       $  10.10
Granted equal to market ........     714           13.98          373            8.77           67           8.88
Granted above market ...........     178           19.84          151           12.96          165          12.76
Exercised ......................    (360)           8.82          (29)           7.00          (27)          6.05
Canceled .......................     (21)          11.48          (64)          11.50          (19)         15.48
                                   -----        --------        -----        --------        -----       --------
Outstanding -- end of year .....   3,231           11.72        2,720        $  10.21        2,289       $  10.26
                                   =====        ========        =====        ========        =====       ========
Exercisable -- end of year .....   2,154        $  11.53        1,858        $  10.39        1,376       $  10.27
                                   =====        ========        =====        ========        =====       ========
Weighted-average fair value of
 options granted during the year
 (using SFAS 123 assumptions) ..                $   6.55                     $   4.21                    $   2.70
                                                ========                     ========                    ========
</TABLE>

     The following table summarizes information concerning outstanding and
exercisable options at December 31, 1997 (in thousands, except exercise price
and remaining contractual life amounts):



<TABLE>
<CAPTION>
                                               OPTIONS OUTSTANDING            OPTIONS EXERCISABLE
                      WEIGHTED-AVERAGE    -----------------------------   ----------------------------
                          REMAINING
     RANGE OF            CONTRACTUAL                  WEIGHTED-AVERAGE                WEIGHTED-AVERAGE
  EXERCISE PRICES           LIFE           NUMBER      EXERCISE PRICE      NUMBER      EXERCISE PRICE
- ------------------   ------------------   --------   ------------------   --------   -----------------
  <S>                         <C>          <C>            <C>              <C>            <C>
  $ 6.00 -  9.00              6.1            770          $  7.61            558          $  7.17
  $ 9.01 - 13.50              7.0          1,681            11.05          1,121            11.02
  $13.51 - 20.25              8.9            649            15.89            344            15.60
  $20.26 - 28.00              8.5            131            23.76            131            23.76
</TABLE>

     Beginning in 1992, the Company granted stock options as commission bonuses
to LifeUSA Insurance agents (Agent Option Plan) based on net earned commissions
on business written. An aggregate of 4,647,548 shares of the Company's common
stock is reserved for issuance upon the exercise of these options. The purchase
price of shares of common stock subject to these options is the greater of
$10.00 per share or 150% of the average closing bid price for the Company's
common stock for the twenty days immediately preceding the end of the calendar
quarter for which the stock option is granted. These options vest immediately
upon issuance and expire on December 31st in the fifth year following the date
of grant. As a result, 166,808 options granted in 1992 that were not exercised
by December 31, 1997, expired. The Company discontinued the granting of stock
options as production bonuses following the calendar quarter ended March 31,
1997.

     Based upon this information, the following assumptions were used in
determining the SFAS 123 expense associated with the Agent Option Plan. The
volatility used was 34.58%, 36.89% and 36.89% for 1997, 1996 and 1995
respectively; the risk free interest rates was 5.39% for 1997, and ranged from
6.10% to 6.15% and 5.95% to 6.05% for 1996 and 1995, respectively; and the
expected option life was four years for 1997, 1996 and 1995.

                                       48

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 7. CAPITAL STRUCTURE (CONTINUED)

     Exercise prices for options outstanding as of December 31, 1997 ranged from
$10.00 to $27.28. A summary of the Company's stock option activity for the Agent
Option Plan, and related information for the years ended December 31 follows (in
thousands, except exercise price amounts):

<TABLE>
<CAPTION>
                                             1997                         1996                        1995
                                 ---------------------------- ---------------------------- ---------------------------
                                            WEIGHTED-AVERAGE             WEIGHTED-AVERAGE             WEIGHTED-AVERAGE
                                  OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE
                                 --------- ------------------ --------- ------------------ --------- -----------------
<S>                                <C>          <C>             <C>          <C>             <C>         <C>
Outstanding -- beginning of year   4,237        $  14.58        3,482        $  14.93        2,406       $  15.60
Granted equal to market ........     101           15.71          862           13.38        1,088          13.48
Exercised ......................    (846)          11.83           --              --           --             --
Canceled .......................    (236)          13.11         (107)          16.37          (12)         15.88
                                   -----        --------        -----        --------        -----       --------
Outstanding -- end of year .....   3,256           15.44        4,237        $  14.58        3,482       $  14.93
                                   =====        ========        =====        ========        =====       ========
Exercisable -- end of year .....   3,256        $  15.44        4,237        $  14.58        3,482       $  14.93
                                   =====        ========        =====        ========        =====       ========
Weighted-average fair value of
 options granted during the year
 (using SFAS 123 assumptions) ..                $   1.89                     $   2.37                    $   1.93
                                                ========                     ========                    ========
</TABLE>

     The following table summarizes information concerning outstanding and
exercisable options at December 31, 1997 (in thousands, except exercise price
and remaining contractual life amounts):

<TABLE>
<CAPTION>
                                               OPTIONS OUTSTANDING            OPTIONS EXERCISABLE
                      WEIGHTED-AVERAGE    -----------------------------   ----------------------------
                          REMAINING
     RANGE OF            CONTRACTUAL                  WEIGHTED-AVERAGE                WEIGHTED-AVERAGE
  EXERCISE PRICES           LIFE           NUMBER      EXERCISE PRICE      NUMBER      EXERCISE PRICE
- ------------------   ------------------   --------   ------------------   --------   -----------------
  <S>                         <C>          <C>            <C>              <C>           <C>
  $ 9.01 - 13.50              3.3          1,096          $  12.21         1,096         $  12.21
  $13.51 - 20.25              2.6          1,823             15.55         1,823            15.55
  $20.26 - 28.00              1.0            337             25.33           337            25.33
</TABLE>

     During 1993, the Company established the LifeUSA Director Option Plan
(Director Option Plan) which provides for the granting of stock options to
members of the Company's Board of Directors who are not and have not been
full-time employees of the Company or any of its subsidiaries. Each such
director receives a non-qualified stock option to purchase 1,000 shares of
common stock for each meeting of the Board of Directors attended. The exercise
price of the option is equal to the fair market value of the stock on the date
of the meeting. An aggregate of 100,000 shares of common stock is reserved for
issuance upon the exercise of the options granted. These options vest
immediately, are exercisable six months and one day after issuance, and expire
on the earlier of five years from issuance or one year after the director ceases
to be a member of the Board of Directors.

     Based upon this information, the following assumptions were used in
determining the SFAS 123 expense associated with the Director Option Plan. The
volatility used was 34.58%, 36.89% and 36.89% for 1997, 1996 and 1995
respectively; the risk free interest rates ranged from 4.97% to 5.21%, 6.03% to
6.10% and 5.88% to 5.99% for 1997, 1996 and 1995, respectively; and the expected
option life was four years for 1997, 1996 and 1995.

                                       49

<PAGE>



LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 7. CAPITAL STRUCTURE (CONTINUED)

     Exercise prices for options outstanding as of December 31, 1997 ranged from
$8.25 to $19.50. A summary of the Company's stock option activity for the
Director Option Plan, and related information for the years ended December 31
follows (in thousands, except exercise price amounts):

<TABLE>
<CAPTION>
                                             1997                         1996                        1995
                                 ---------------------------- ---------------------------- ---------------------------
                                            WEIGHTED-AVERAGE             WEIGHTED-AVERAGE             WEIGHTED-AVERAGE
                                  OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE    OPTIONS    EXERCISE PRICE
                                 --------- ------------------ --------- ------------------ --------- -----------------
<S>                                 <C>         <C>              <C>         <C>              <C>        <C>
Outstanding -- beginning of year     65         $  10.78         45          $  11.67         25         $  13.88
Granted equal to market ........     16            13.41         20              8.78         20             8.92
Exercised ......................    (12)            9.51         --                --         --               --
                                    ---         --------         --          --------         --         --------
Outstanding -- end of year .....     69            11.61         65          $  10.78         45         $  11.67
                                    ===         ========         ==          ========         ==         ========
Exercisable -- end of year .....     62         $  11.08         55          $  11.12         35         $  12.55
                                    ===         ========         ==          ========         ==         ========
Weighted-average fair value of
 options granted during the year
 (using SFAS 123 assumptions) ..                $   4.62                     $   3.28                    $   3.32
                                                ========                     ========                    ========
</TABLE>

     The following table summarizes information concerning outstanding and
exercisable options at December 31, 1997 (in thousands, except exercise price
and remaining contractual life amounts):

<TABLE>
<CAPTION>
                                                OPTIONS OUTSTANDING            OPTIONS EXERCISABLE
                       WEIGHTED-AVERAGE    -----------------------------   ----------------------------
                           REMAINING
      RANGE OF            CONTRACTUAL                  WEIGHTED-AVERAGE                WEIGHTED-AVERAGE
  EXERCISE PRICES            LIFE           NUMBER      EXERCISE PRICE      NUMBER      EXERCISE PRICE
- -------------------   ------------------   --------   ------------------   --------   -----------------
<S>                   <C>                  <C>        <C>                  <C>        <C>
   $ 6.00 -  9.00              2.9           24            $  8.57           24            $  8.57
   $ 9.01 - 13.50              2.7           28              10.47           28              10.47
   $13.51 - 20.25              2.4           17              17.79           10              18.81
</TABLE>

     For purposes of pro forma disclosures, the estimated fair value of the
options is charged to expense in the year of grant. The expense generated as a
result of the grant of agent options has been reduced by the amount that would
be deferred as a cost of acquiring new business. This amount has been calculated
using a method consistent with that utilized by LifeUSA Insurance to defer
commissions paid to agents. The Company's pro forma information follows (in
thousands, except for earnings per share information):

<TABLE>
<CAPTION>
   
                                               1997                             1996                             1995             
                                 -------------------------------- -------------------------------- -------------------------------
                                               RANGE OF VALUES                  RANGE OF VALUES                  RANGE OF VALUES  
                                            ---------------------            ---------------------            --------------------
                                  SFAS 123     HIGH        LOW     SFAS 123     HIGH        LOW     SFAS 123     HIGH        LOW  
                                 ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------
<S>                              <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>      
Reported net income ............  $ 26,978   $ 26,978   $ 26,978   $ 23,454   $ 23,454   $23,454    $19,097    $ 19,097   $19,097 
Additional expense:                                                                                                               
  1990 Stock Option Plan:                                                                                                         
    Original grants ............    (3,415)    (4,275)    (1,328)    (1,273)    (1,626)     (444)      (362)       (512)     (154)
    Grant extensions ...........        --         --         --     (3,628)    (5,091)     (981)        --          --        -- 
  Agent Option Plan ............      (158)      (259)       (60)      (998)    (1,512)     (320)      (867)     (1,393)     (225)
  Director Option Plan .........       (43)       (56)       (26)       (38)       (49)      (21)       (38)        (50)      (21)
                                  --------   --------   --------   --------   --------   -------    -------    --------   ------- 
Pro forma net income ...........  $ 23,362   $ 22,388   $ 25,564   $ 17,517   $ 15,176   $21,688    $17,830    $ 17,142   $18,697 
                                  ========   ========   ========   ========   ========   =======    =======    ========   ======= 
  Pro forma earnings per share:                                                                                                   
  Basic ........................  $   1.07   $   1.03   $   1.17   $    .84   $    .73   $  1.05    $   .88    $    .85   $   .92 
                                  ========   ========   ========   ========   ========   =======    =======    ========   ======= 
  Diluted ......................  $    .96   $    .92   $   1.05   $    .79   $    .69   $   .97    $   .83    $    .79   $   .86 
                                  ========   ========   ========   ========   ========   =======    =======    ========   ======= 
    
</TABLE>


                                       50

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 7. CAPITAL STRUCTURE (CONTINUED)

     SAVINGS PLAN

     In 1990, the Company adopted the Savings Plan. An aggregate of 700,000
shares of common stock is reserved for issuance by the Savings Plan. All
permanent employees age 18 and over are eligible to participate in the Savings
Plan. Participants may contribute from 1% to 15% of their annual salary to the
Savings Plan, and the Company will match these contributions at a percentage to
be determined annually at the discretion of the Company. The Company may also
contribute a discretionary profit sharing amount, determined annually.
Contributions made to the Savings Plan by the Company are invested in common
stock of the Company. Effective January 1, 1998, company contributions may be in
the form of common stock of the Company or as cash contributions to the
employee's elected mutual funds in the Savings Plan. During the years of 1997,
1996 and 1995, the Company matched the participants' contributions
dollar-for-dollar up to 6% of their annual salaries. The Company's expense for
the years ended December 31, 1997, 1996 and 1995, was $1.1 million, $.9 million
and $.7 million, respectively.

     DIVIDENDS

     The ability of the Company to pay dividends is limited because a majority
of the Company's revenues is produced by LifeUSA Insurance, and distributions by
LifeUSA Insurance to the Company are subject to approval and other limitations
imposed by the Department of Commerce of the State of Minnesota. LifeUSA
Insurance paid a $2.5 million extraordinary dividend to the Company during 1997
and has been permitted by the Department of Commerce of the State of Minnesota
to pay a $2.5 million extraordinary dividend to the Company during 1998.

                                       51

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 8. EARNINGS PER SHARE

     Basic and diluted earnings per share for the years ended December 31, 1997,
1996 and 1995 were computed as follows (dollars in thousands, except per share
amounts):

<TABLE>
<CAPTION>
   
                                                              YEARS ENDED DECEMBER 31,
                                                     ---------------------------------------
                                                         1997          1996          1995
                                                     -----------   -----------   -----------
<S>                                                   <C>               <C>               <C>
BASIC
Weighted-average shares outstanding ..............    21,795,258    20,762,192    20,254,838
                                                     ===========   ===========   ===========

Net income .......................................   $    26,978   $    23,454   $    19,097
                                                     ===========   ===========   ===========

Per common share amount ..........................   $      1.24   $      1.13   $       .94
                                                     ===========   ===========   ===========
DILUTED
Average shares outstanding and to be issued ......    21,808,351    20,767,538    20,270,532
Net effect of dilutive stock options and warrants,
 having exercise prices of the average market
 price of the common stock using the treasury
 stock method ....................................       929,209       171,714       169,490
Shares assuming conversion of convertible
 subordinated debentures .........................     2,422,878     2,419,411     2,084,384
                                                     -----------   -----------   -----------
Adjusted weighted-average shares .................    25,160,437    23,358,663    22,524,396
                                                     ===========   ===========   ===========
Net income .......................................   $    26,978   $    23,454   $    19,097
Add convertible subordinated debenture interest,
 net of federal income tax effect ................           870           870           757
                                                     -----------   -----------   -----------
Adjusted net income ..............................   $    27,848   $    24,324   $    19,854
                                                     ===========   ===========   ===========
Per common share amount ..........................   $      1.11   $      1.04   $       .88
                                                     ===========   ===========   ===========
    
</TABLE>

                                       52

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 9. INCOME TAXES

     Income taxes consist of the following (in thousands):

                                        YEAR ENDED DECEMBER 31,
                                   -------------------------------
                                     1997       1996        1995
                                   --------   --------    --------
   Current income taxes: .......
     Federal ...................   $ 15,346   $ 14,459    $  8,312
     State .....................        277        821         372
                                   --------   --------    --------
   Total current income taxes ..     15,623     15,280       8,684
   Deferred income taxes .......        470     (1,669)      2,180
                                   --------   --------    --------
      Total income taxes .......   $ 16,093   $ 13,611    $ 10,864
                                   ========   ========    ========

     The reconciliation between income tax expense and the amount computed by
applying the statutory federal income tax rate for the years ended December 31
is as follows (in thousands):

<TABLE>
<CAPTION>
                                                      1997              1996             1995
                                                 --------------------------------------------------
                                                PROVISION  RATE   PROVISION  RATE   PROVISION  RATE
                                                 -------   ----    -------   ----    -------   ----
<S>                                              <C>       <C>     <C>       <C>     <C>       <C>
   Income taxes based on the statutory rate ..   $15,075   35.0%   $12,973   35.0%   $10,486   35.0%
   State income tax, net of federal benefit ..       366     .8        453    1.2        183     .6
   Other taxes ...............................       652    1.1        185     .5        195     .7
                                                 -------   ----    -------   ----    -------   ----
    Total income taxes .......................   $16,093   37.4%   $13,611   36.7%   $10,864   36.3%
                                                 =======   ====    =======   ====    =======   ====
</TABLE>

     The components of the deferred tax provision (benefit) for the years ended
December 31 are as follows (in thousands):

                                            1997        1996        1995
                                          --------    --------    --------
   Deferred policy acquisition costs ..   $  4,511    $  3,548    $ 12,810
   Future policy benefits .............     (5,279)     (3,840)    (10,173)
   Deferred agent compensation ........        260          49        (534)
   State guaranty fund assessments ....        749      (1,109)       (729)
   Other ..............................        229        (317)        806
                                          --------    --------    --------
                                          $    470    $ (1,669)   $  2,180
                                          ========    ========    ========

                                       53

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 9. INCOME TAXES  (CONTINUED)

     Significant components of the Company's deferred tax assets and liabilities
are as follows (in thousands):

                                                     DECEMBER 31,
                                                  -----------------
                                                    1997     1996
                                                  -------   -------
   Deferred tax assets:
      Future policy benefits ..................   $57,422   $52,143
      Unrealized gains/losses on investments ..     7,920     3,062
      Deferred agent compensation .............     2,404     2,664
      State guaranty fund assessments .........     1,109     1,723
      Other ...................................     7,978     5,930
                                                  -------   -------
   Total gross deferred tax assets ............    76,833    65,522
   Deferred tax liabilities:
      Deferred policy acquisition costs .......    72,047    67,536
      Unrealized gains/losses on investments ..    12,835     4,858
      State guaranty fund assessments .........     1,013       878
      Other ...................................     7,451     5,174
                                                  -------   -------
   Total gross deferred tax liabilities .......    93,346    78,446
                                                  -------   -------
   Net deferred tax liability .................   $16,513   $12,924
                                                  =======   =======

     The Company began filing life-nonlife consolidated federal income tax
returns in 1994.

     In 1997, the Internal Revenue Service completed the audit of the Company's
and LifeUSA Insurance's federal income tax returns for the years 1992 and 1991.
There were no material adjustments as a result of the examination.

     The Internal Revenue Service is currently auditing the Company's and
LifeUSA Insurance's federal income tax returns for the years 1996, 1995, 1994
and 1993. The outcome of the examination is not known at this time.


NOTE 10. AGREEMENT WITH ALLIANZ LIFE

     In an agreement announced in January 1998 ("the agreement with Allianz
Life"), Allianz Life will acquire up to 35 percent of the outstanding common
stock of the Company over the next five years, and the marketing agreement
between the two companies will be extended to December 31, 2000.

     Allianz Life will acquire its interest in the Company as a result of
several specific actions. First, over the next five years, Allianz Life will
purchase from the Company $100 million of newly issued common stock in
increments of $10 million semi-annually. The price at which Allianz Life will
purchase the common stock will be at 250 percent of the Company's book value per
share (excluding SFAS No. 115), at the time the common stock is issued. Second,
on February 6, 1998 Allianz Life converted the $30 million debenture it
purchased from the Company in 1995. In order to complete the conversion, the
Company issued Allianz Life 2.43 million shares of common stock at a conversion
price of $12.34 per share. Allianz Life also exercised its preemptive rights and
purchased 241,846 additional shares at $12.36 per share. Third, Allianz Life
purchased 925,000 shares from certain members of the Company's management at
$16.44 per share. In addition, Allianz Life may acquire an additional 1,604,104
shares of the Company's common stock in open market purchases in the next year.

     The purchase of $100 million common stock will provide the Company with
$100 million of equity capital through the use of a financing vehicle called a
Sequentially Timed Equity Placement (STEP). Under the provisions of the STEP,
Allianz Life has committed to provide equity capital to the Company in
sequential

                                       54

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 10. AGREEMENT WITH ALLIANZ LIFE  (CONTINUED)

purchases of common stock over a five-year period. If the price at which Allianz
Life would purchase the Company's common stock, calculated at 250 percent of the
then current book value, is more than 200 percent of the current market price at
the time the common stock is tendered, Allianz Life can decline to purchase the
stock. However, in such an event, the Company may require Allianz Life to
purchase a convertible debenture for a like amount of capital. The convertible
debenture would include a 10 year term, interest only payments for the first
five years, interest at a rate equal to the 10 year U.S. treasury bond, at the
time of issue, conversion at 200 percent of the market price at issue, and a
mandatory conversion provision at 80 percent of the conversion price.

     Initially, Allianz Life has the right to nominate two individuals to the
Company's Board of Directors, and additional directors may be nominated
proportional to Allianz Life's percentage ownership. The agreement limits
Allianz Life's ownership to 35%, precludes it from making management changes and
provides certain other standstill protections.


NOTE 11. RELATED PARTY TRANSACTIONS

     The Company incurred legal fees of $.4 million, $.4 million and $.4 million
for the years ended December 31, 1997, 1996 and 1995, respectively, from the law
firm of which one of its directors and two officers of the Company are members.
Members of such firm beneficially owned 309,480 shares of the Company at
December 31, 1997, or approximately 1.2% of the then outstanding shares.

     The Company incurred actuarial and other consulting fees of $1.2 million,
$.7 million and $.9 million for the years ended December 31, 1997, 1996 and
1995, respectively, from the firm of which one of its directors is a member.

     The Company incurred legal and other consulting fees of $.2 million, $.1
million, and $.1 million for the years ended December 31, 1997, 1996 and 1995,
respectively, from the firm of which one of its directors is a member.

                                       55

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 12. STATEMENT OF CASH FLOWS SUPPLEMENTAL DISCLOSURES

     Changes in operating assets and liabilities consist of (in thousands):

<TABLE>
<CAPTION>
                                                                  YEAR ENDED DECEMBER 31,
                                                             --------------------------------
                                                               1997        1996        1995
                                                             --------    --------    --------
<S>                                                            <C>            <C>            <C>
Increase in policy loans .................................   $ (1,628)   $ (1,553)   $ (1,666)
Increase in accrued investment income ....................     (3,142)     (4,324)    (14,091)
Increase in recoverable on paid losses
 and amounts due from reinsurers .........................    (10,791)     (7,678)     (5,768)
Decrease (increase) in other assets ......................      8,551       2,636     (14,867)
Increase (decrease) in other policyholders' funds ........      3,827         928         (48)
Increase (decrease) in amounts due reinsurers ............     14,798      (3,698)     12,242
Increase (decrease) in accrued commissions to agents .....      1,340      (1,121)      2,859
(Decrease) increase in taxes, licenses and fees payable ..     (9,453)     (1,045)     13,542
(Decrease) increase in accounts payable ..................     (1,644)      2,196         565
Increase (decrease) in other liabilities .................      6,258         312        (362)
                                                             --------    --------    --------
                                                             $  8,116    $(13,347)   $ (7,594)
                                                             ========    ========    ========
Supplemental schedule of noncash financing activities: ...
  Issuance of stock upon conversion of convertible
   subordinated debentures ...............................   $   --      $   --      $     11
  Issuance of stock to employees as compensation .........      1,220       1,436         831
</TABLE>

NOTE 13. STATUTORY CAPITAL AND SURPLUS

     LifeUSA Insurance, domiciled in Minnesota, prepares its statutory financial
statements in accordance with accounting practices prescribed or permitted by
the Department of Commerce of the State of Minnesota. LifeUSA Insurance does not
utilize any accounting practices in the preparation of its statutory financial
statements which differ from those prescribed by the Department of Commerce of
the State of Minnesota.

     At December 31, 1997 and 1996, LifeUSA Insurance had statutory capital and
surplus of $103.7 million and $87.3 million, respectively, as reported to
regulatory authorities. During 1996, the Company contributed to LifeUSA
Insurance a total of $1.4 million to increase LifeUSA Insurance statutory
capital and surplus. No contributions were made by the Company to LifeUSA
Insurance in 1997. LifeUSA Insurance paid a $2.5 million extraordinary dividend
to the Company during 1997 and has been permitted by the Department of Commerce
of the State of Minnesota to pay a $2.5 million extraordinary dividend in 1998.
LifeUSA Insurance's ability to pay dividends in the future is subject to
compliance with Minnesota insurance laws and regulations. Statutory net income
for the years ended December 31, 1997, 1996 and 1995 was $18.4 million, $13.2
million and $.4 million, respectively. Differences between net income and
statutory net income arise primarily from deferred policy acquisition costs,
future policy benefits, deferred income taxes, amortization of licenses and
noncash transactions relating to agent advances.

                                       56

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 14. QUARTERLY FINANCIAL DATA (UNAUDITED)

   
                                            QUARTER ENDED
                             ---------------------------------------------
                             MARCH 31    JUNE 30  SEPTEMBER 30 DECEMBER 31
                             --------   --------   ----------  -----------
                          (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
1997:
Revenues .................   $ 79,352   $ 91,816   $ 107,187   $ 91,548
Net income ...............      5,145      5,331       9,628      6,874
Earnings per common share:
  Basic ..................        .24        .25         .44        .31
  Diluted ................        .22        .23         .38        .27
1996:
Revenues .................   $ 73,554   $ 77,429   $  84,032   $ 81,883
Net income ...............      4,621      5,666       6,762      6,404
Earnings per common share:
 Basic ...................        .23        .27         .32        .31
 Diluted .................        .21        .25         .30        .28
    

     The results for the quarters ended December 31 were impacted by the
following items (dollars in thousands, except per share amounts):

<TABLE>
<CAPTION>
                                                         1997                     1996
                                               ----------------------   -----------------------
                                                 INCREASE (DECREASE)      INCREASE (DECREASE)
                                               ----------------------   -----------------------
                                               NET INCOME   PER SHARE   NET INCOME    PER SHARE
                                               ----------   ---------   ----------    ---------
<S>                                             <C>            <C>       <C>            <C>
Net realized gains on investments .......       $    76       $.00       $    22        $.00
Credits (charges) for state guaranty fund
 assessments ............................           977        .04        (1,487)       (.06)
Reduction of state premium tax expense ..          --          --          1,838         .08
Revisions made to the estimates in the
 models used to amortize deferred policy
 acquisition costs and accrue for bonuses
 to be paid to policyholders ............          --          --          1,184         .05
Adjustments made to annual production
 based accruals .........................          --          --           (938)       (.04)
</TABLE>

NOTE 15. FAIR VALUE OF FINANCIAL INSTRUMENTS

     The following methods and assumptions were used by the Company in
estimating the fair value of its financial instruments:

     CASH AND CASH EQUIVALENTS AND POLICY LOANS

     The carrying amounts reported in the balance sheet for these financial
instruments approximate fair value.

     INVESTMENT CONTRACTS

     The fair value of the Company's liabilities for deferred annuity contracts
is estimated to be the cash surrender value of each contract. The cash surrender
value represents the policyholder's account balance less applicable surrender
charges. The fair value of liabilities for supplemental contracts without life
contingencies and in-benefit annuity contracts is estimated by discounting
estimated cash flows using appropriate market interest rates.


                                       57

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 15. FAIR VALUE OF FINANCIAL INSTRUMENTS  (CONTINUED)

     The fair value of the Company's deferred policy acquisition costs is not
required to be disclosed. However, in the event that the fair value of the
liabilities for deferred annuity contracts, supplemental contracts without life
contingencies and in-benefit annuity contracts were realized (i.e., the business
is sold or completely ceded to a third party), the deferred policy acquisition
cost asset with a carrying value of $182.8 million and $167.9 million at
December 31, 1997 and 1996, respectively, would have a fair value of $0.

     FUTURE POLICY BENEFITS RECOVERABLE AND AMOUNTS DUE FROM REINSURERS

     Only the portions of future policy benefits recoverable and amounts due
from reinsurers related to investment contracts are considered to be financial
instruments. The fair value has been determined using methods consistent with
methods used to fair value the related investment contracts and represents the
amount that would be recoverable from the Reinsurers if the related investment
contract fair value were realized.

     CONVERTIBLE SUBORDINATED DEBENTURES

     The fair value of convertible subordinated debentures is estimated using
discounted cash flow analyses, based on interest rates for similar types of
financial instruments with maturities consistent with those remaining for the
debentures.

     The carrying amounts and fair values of the Company's financial instruments
are as follows (in thousands):

<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1997                 DECEMBER 31, 1996
                                           ------------------------------   --------------------------------
                                            CARRYING VALUE    FAIR VALUE     CARRYING VALUE      FAIR VALUE
                                           ----------------  ------------   ----------------   -------------
<S>                                        <C>                <C>            <C>                <C>
ASSETS
Fixed maturity investments:
  Available for sale .................       $  882,159       $  882,159       $  878,279       $  878,279
  Held to maturity ...................        1,249,488        1,289,621        1,003,197        1,013,761
Policy loans .........................           29,003           29,003           23,908           23,908
Cash and cash equivalents ............           34,139           34,139           20,989           20,989
Future policy benefits recoverable
 and amounts due from reinsurers .....        2,449,309        2,211,385        2,065,817        1,999,158
LIABILITIES
Investment contracts:
  Deferred annuities .................       $3,333,160       $2,873,536       $2,884,403       $2,562,624
  Supplementary contracts and
   in-benefit annuities ..............        1,076,337        1,118,775          954,150          984,832
Convertible subordinated debentures ..           36,030           46,955           36,030           39,633
</TABLE>

     Fair value estimates are made at a specific point in time, based on
relevant market information and information about the financial instrument.
These estimates do not reflect any premium or discount that could result from
offering for sale at one time the Company's holdings of a particular financial
instrument. Because no market exists for a significant portion of the Company's
financial instruments, fair value estimates are based on judgments regarding
future expected loss experience, current economic conditions, risk
characteristics of various financial instruments and other factors. These
estimates are subjective in nature and involve uncertainties and matters of
significant judgment and, therefore, cannot be determined with precision.
Changes in assumptions could significantly affect the estimates.

     Fair value estimates are based on existing balance sheet financial
instruments without attempting to estimate the value of estimated future
business and the value of assets and liabilities that are not considered
financial instruments. In addition, the tax ramifications related to the
realization of the unrealized gains and

                                       58

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 15. FAIR VALUE OF FINANCIAL INSTRUMENTS  (CONTINUED)

losses can have a significant effect on fair value estimates and have not been
considered in the estimates.


NOTE 16. REINSURANCE

     For details regarding life insurance and annuity reinsurance ceded and
assumed refer to Reinsurance on pages 10 through 12. Such information is
incorporated by reference into these Notes to Consolidated Financial Statements.


NOTE 17. CONTINGENCIES

     For details of current legal proceedings outstanding, refer to LEGAL
PROCEEDINGS on page 66. Such information is incorporated by reference into these
Notes to Consolidated Financial Statements.

                                       59

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 18. LIFE USA HOLDING, INC. (PARENT ONLY) FINANCIAL INFORMATION

                             LIFE USA HOLDING, INC.
                                  (PARENT ONLY)
                                  BALANCE SHEET

                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                     DECEMBER 31,     DECEMBER 31,
                                                                         1997             1996
                                                                      ---------        ---------
<S>                                                                   <C>              <C>
                             ASSETS
Fixed maturity investments -- available for sale, at fair value
 (amortized cost: $8,139 at December 31, 1997 and $5,190 at
 December 31, 1996) ...........................................       $   7,161        $   5,392
Cash and cash equivalents .....................................           9,009              182
Fixed assets and leasehold improvements, net ..................           5,828            5,652
Investments in subsidiaries, net ..............................         245,819          206,722
Deferred income taxes .........................................           2,039            1,937
Other assets ..................................................           7,624            6,382
                                                                      ---------        ---------
                                                                      $ 277,480        $ 226,267
                                                                      =========        =========
            LIABILITIES AND SHAREHOLDERS' EQUITY
Liabilities:
 Amounts due reinsurers .......................................       $     428        $     231
 Accounts payable .............................................           4,878            6,617
 Accrued commissions to agents ................................           4,575            4,029
 Convertible subordinated debentures ..........................          36,030           36,030
 Long term debt ...............................................           5,000             --
 Other policyholders' funds ...................................              15            3,028
 Other liabilities ............................................           4,154            3,717
                                                                      ---------        ---------
  Total liabilities ...........................................          55,080           53,652
Shareholders' equity:
 Preferred stock, $.01 par value; 15,000,000 shares authorized,
  none issued -- Common stock, $.01 par value; 45,000,000
  shares authorized, 22,723,830 shares issued and outstanding
  (20,953,517 shares at December 31, 1996) ....................             227              210
 Common stock to be issued, 35,458 shares (21,384 shares at
  December 31, 1996) ..........................................             565              357
 Additional paid-in capital ...................................         108,372           86,474
 Notes receivable from stock sales ............................          (7,477)          (3,888)
 Unrealized gain on fixed maturity investments --
  available for sale ..........................................           8,149            3,335
 Retained earnings ............................................         112,564           86,127
                                                                      ---------        ---------
  Total shareholders' equity ..................................         222,400          172,615
                                                                      ---------        ---------
                                                                      $ 277,480        $ 226,267
                                                                      =========        =========
</TABLE>

          SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

                                       60

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 18. LIFE USA HOLDING, INC. (PARENT ONLY) FINANCIAL INFORMATION (CONTINUED)

                             LIFE USA HOLDING, INC.
                                  (PARENT ONLY)
                               STATEMENT OF INCOME

                             (DOLLARS IN THOUSANDS)

                                                      YEAR ENDED DECEMBER 31,
                                                 ------------------------------
                                                   1997       1996       1995
                                                 --------   --------   --------
Revenues:
 Management fees .............................   $ 34,976   $ 32,476   $ 29,389
 Net investment income .......................        810      1,378      1,825
 Commissions and expense allowances, net .....     80,305     63,222     59,286
 Equity in income of wholly-owned subsidiaries     23,972     21,321     16,083
 Other .......................................        553        316          8
                                                 --------   --------   --------
  Total revenues .............................    140,616    118,713    106,591
Expenses:
 Commissions .................................     50,381     38,133     36,483
 Salaries and employee benefits ..............     25,456     24,720     19,189
 Depreciation and amortization ...............      1,705      1,246        676
 Interest expense ............................      2,194      1,982      1,785
 Other .......................................     31,763     27,609     27,168
                                                 --------   --------   --------
  Total expenses .............................    111,499     93,690     85,301
                                                 --------   --------   --------
Income before income taxes ...................     29,117     25,023     21,290
Income taxes .................................      2,139      1,569      2,193
                                                 --------   --------   --------
Net income ...................................   $ 26,978   $ 23,454   $ 19,097
                                                 ========   ========   ========

          SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

                                       61

<PAGE>


LIFE USA HOLDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
DECEMBER 31, 1997, 1996 AND 1995
================================================================================

NOTE 18. LIFE USA HOLDING, INC. (PARENT ONLY) FINANCIAL INFORMATION (CONTINUED)

                             LIFE USA HOLDING, INC.
                                  (PARENT ONLY)
                             STATEMENT OF CASH FLOWS

                             (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                            YEAR ENDED DECEMBER 31,
                                                     --------------------------------
                                                       1997        1996        1995
                                                     --------    --------    --------
<S>                                                  <C>         <C>         <C>     
Cash flows from operating activities:
 Net income ......................................   $ 26,978    $ 23,454    $ 19,097
 Adjustments to reconcile net income to net
  cash provided by operating activities ..........    (22,060)    (10,147)     (1,660)
                                                     --------    --------    --------
Net cash provided by operating activities ........      4,918      13,307      17,437

Cash flows from investing activities:
 Fixed maturity investments -- available for sale:
   Purchases .....................................     (4,907)       --       (22,954)
   Proceeds from maturities and principal
    payments on mortgage-backed securities .......      2,000        --         1,660
 Investment in LifeUSA Insurance Company .........       --          --       (23,675)
 Investment in LifeUSA Securities, Inc. ..........     (1,320)       (285)       --
 Investment in LifeUSA Marketing, Inc. ...........    (10,382)     (9,250)       --
 Loans to field marketing organizations ..........     (1,605)     (1,219)       --
 Capital expenditures ............................     (1,650)     (2,629)     (3,079)
                                                     --------    --------    --------
Net cash used in investing activities ............    (17,864)    (13,383)    (48,048)

Cash flows from financing activities:
 Proceeds from exercise of stock options and
  warrants .......................................     15,656         226         195
 Proceeds from line of credit ....................      5,000        --          --
 Proceeds from convertible subordinated
  debenture issuance .............................       --          --        30,000
 Other financing activities ......................      1,117         (25)        230
                                                     --------    --------    --------
Net cash provided by financing activities ........     21,773         201      30,425
                                                     --------    --------    --------
Net (decrease) increase in cash and cash
 equivalents .....................................      8,827         125        (186)
Cash and cash equivalents at beginning of the
 year ............................................        182          57         243
                                                     --------    --------    --------
Cash and cash equivalents at end of the year .....   $  9,009    $    182    $     57
                                                     ========    ========    ========
Cash paid during the year for interest ...........   $  2,194    $  1,984    $  1,223
                                                     ========    ========    ========
Cash paid during the year for income taxes .......   $    830    $  2,032    $  2,550
                                                     ========    ========    ========
Supplemental schedule of noncash investing and
 financing activities:
 Issuance of stock upon conversion of
  convertible subordinated debentures ............   $      3    $   --      $     11
 Issuance of stock to employees as compensation ..      1,220       1,436         831
 Fixed assets contributed to LifeUSA Insurance
  Company ........................................       --         1,362       1,766

</TABLE>

          SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

                                       62

<PAGE>


REPORT OF INDEPENDENT AUDITORS
================================================================================



The Board of Directors
Life USA Holding, Inc.


     We have audited the accompanying consolidated balance sheets of Life USA
Holding, Inc. as of December 31, 1997 and 1996, and the related consolidated
statements of income, shareholders' equity, and cash flows for each of the three
years in the period ended December 31, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Life USA
Holding, Inc. at December 31, 1997 and 1996, and the consolidated results of its
operations and its cash flows for each of the three years in the period ended
December 31, 1997, in conformity with generally accepted accounting principles.


                                                           /s/ ERNST & YOUNG LLP


Minneapolis, Minnesota
January 30, 1998
except for Note 10 as to which the date is
February 6, 1998

                                       63

<PAGE>


MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL REPORTING
================================================================================


     The management of Life USA Holding, Inc. is responsible for the
consolidated financial statements, accompanying notes and all other information
presented in this Annual Report to Shareholders and Form 10-K. The consolidated
financial statements have been prepared in conformity with generally accepted
accounting principles appropriate in the circumstances and include amounts based
on the best estimates and judgments of management.

     In order to safeguard assets and to maintain the integrity and objectivity
of data in these financial statements, Life USA Holding, Inc. maintains a
comprehensive system of internal accounting controls. These controls are
supported by the careful selection and training of qualified personnel and an
appropriate division of responsibilities. In addition, an integral part of the
comprehensive system of internal control is an effective internal audit
department. The Life USA Holding, Inc. internal audit department systematically
evaluates the adequacy and effectiveness of internal accounting controls and
measures adherence to established policies and procedures. The management of
Life USA Holding, Inc. believes that, as of December 31, 1997, its system of
internal control is adequate to accomplish the objectives discussed herein.

     The financial statements for the years ended December 31, 1997, 1996 and
1995 have been audited by Ernst & Young LLP, independent auditors. The audits
were made in accordance with generally accepted auditing standards and included
a review of the system of internal controls to the extent necessary to express
an opinion on the financial statements.

     The audit committee of the Board of Directors, comprised solely of outside
directors, meets regularly with the independent auditors, management and
internal auditors to review the scope and results of the audit work performed.
The independent auditors have unrestricted access to the audit committee,
without the presence of management, to discuss the results of their audit, the
adequacy of internal accounting controls and the quality of financial reporting.

/s/ Robert W. MacDonald

Robert W. MacDonald
Chairman and Chief Executive Officer



/s/ Mark A. Zesbaugh

Mark A. Zesbaugh
Executive Vice President and
Chief Financial Officer

                                       64

<PAGE>


ANNUAL REPORT ON FORM 10-K
LIFE USA HOLDING, INC.
================================================================================

Securities and Exchange Commission
Washington, D.C. 20549

Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
   1934 for the fiscal year ended December 31, 1997

Life USA Holding, Inc.
Commission file number 0-18485
Incorporated in the State of Minnesota
IRS Employer Identification No. 41-1578384
Suite 95 Interchange North Building
300 South Highway 169
Minneapolis, Minnesota 55426
Telephone: (612) 546-7386

Securities registered pursuant to Section 12(g) of The Act (and listed on the
   Nasdaq Stock Market): Common Stock, $.01 par value

Life USA Holding, Inc. (1) has filed all reports required to be filed by Section
   13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
   months and (2) has been subject to such filing requirements for the past 90
   days.

The aggregate market value of the voting and outstanding stock (25,758,123
   shares) held by non-affiliates of the registrant as of February 13, 1998 was
   $434,797,116.

This Annual Report to Shareholders and Form 10-K combines the disclosure
   requirements of the Securities and Exchange Commission and generally accepted
   accounting principles. Certain portions of the Annual Report to Shareholders
   and Form 10-K as referenced in the table at right are incorporated in the
   Form 10-K.

Portions of the proxy statement for the annual shareholders meeting to be held
   April 14, 1998 are incorporated by reference into Part III.


FORM 10-K
CROSS-REFERENCE
TABLE OF CONTENTS                                  PAGE(S)
- -------------------------------------------- ------------------
PART I
Item 1.    Business
           General                                6-14,40
           Investments                        13,17,24-26,
                                              39-40,43-45
           Reinsurance                       10-12, 17-18
           Capital Resources                        21-22
           Marketing Organization
            Ownership                           2,6,13,45
           The Agreement with Allianz Life     3,12,21,54
           Line of Credit                           21,45
           Regulatory Matters                       22,57
           Statutory Income and Capital of
            LifeUSA Insurance Company               22,56
Item 2.    Properties                                  65
Item 3.    Legal Proceedings                           65
Item 4.    Submission of Matters to a
            Vote of Security Holders                 none
PART II.
Item 5.    Market for Registrant's
            Common Equity and Related
            Stockholder Matters                   1,22,73
Item 6.    Selected Financial Data                    4-5
Item 7.    Management's Discussion and
            Analysis of Financial Condition
            and Results of Operations               15-33
Item 8.    Financial Statements and
            Supplementary Data                34-38,57,68
Item 9.    Changes in and Disagreements
            with Accountants on
            Accounting and Financial
            Disclosure                               none
PART III.
Item 10.   Directors and Executive
            Officers of the Registrants                *
Item 11.   Executive Compensation                      *
Item 12.   Security Ownership of Certain
            Beneficial Owners and
            Management                                 *
Item 13.   Certain Relationships and
            Related Transactions                       *
PART IV.
Item 14.   Exhibits, Financial Statement
            Schedules and Reports on
            Form 8-K                                68-72

*Life USA Holding, Inc.'s Proxy Statement for the 1998 Annual Meeting of
 Shareholders is incorporated herein by reference.

                                       65

<PAGE>


ANNUAL REPORT ON FORM 10-K (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

PROPERTIES

     Under leases expiring in February 2001, the Company leases approximately
141,000 square feet of office space at Interchange North Building, 300 South
Highway 169, Minneapolis, Minnesota. See Note 6 to the Consolidated Financial
Statements. Based on the Company's business plan, management believes the
Company's current facilities will be adequate through 1998.


LEGAL PROCEEDINGS

     In July 1997, two policyholders of Fidelity Union Life Insurance Company
(FULICO) whose policies were assumed by Allianz Life commenced an action against
Allianz Life in state court in California. LifeUSA Insurance was also named as a
defendant in the lawsuit because it is the successor of FULICO and a third
plaintiff who is a policyholder of LifeUSA Insurance asserted certain claims
against LifeUSA Insurance. This action is styled on behalf of the plaintiffs and
seeks certification on behalf of a class of policyholders who had purchased
FULICO and LifeUSA Insurance insurance products. The plaintiffs allege that they
and other policyholders have been damaged due to certain alleged improper sales
practices relating to vanishing premiums, churning and retirement plans, among
other things. In 1994, Allianz sold the stock of FULICO to the Company. The
Company then merged its Colorado life insurance subsidiary with FULICO and
changed FULICO's corporate name to LifeUSA Insurance in order to redomesticate
its Colorado life insurance subsidiary to Minnesota and obtain licenses in all
states except for New York. As part of the transaction, Allianz Life assumed all
of the business written by FULICO prior to the sale of the stock of FULICO to
the Company and agreed to indemnify the Company and LifeUSA Insurance against
any liabilities of FULICO arising prior to the date on which FULICO was sold to
the Company. The case has been transferred to the Minnesota federal court by
agreement of the parties. The litigation is at an early stage and, while it is
not possible to predict the outcome of the litigation, the Company does not
anticipate any material adverse financial result.

     In January 1998, six annuity policyholders commenced a lawsuit against the
Company. The action is styled on behalf of the plaintiffs and on behalf of a
class of policyholders who purchased annuity policies. The plaintiffs allege
that they and other annuity policyholders have been damaged due to certain
alleged misrepresentations and alleged inadequate disclosures at the times the
annuities were purchased and from time to time thereafter. The case was
commenced in the United States Court for the Eastern District of Pennsylvania.
The Company made a motion to dismiss the case for failure to plead fraud with
particularity. The litigation is at an early stage and, while it is not possible
to predict the outcome of the litigation, the Company does not anticipate any
material adverse financial result.


EXECUTIVE OFFICERS OF THE REGISTRANT

     Set forth below are the executive officers of the Company, their ages and
titles:

NAME                   AGE              TITLE
- --------------------- -----  ------------------------------------------------
Robert W. MacDonald    55    Chairman and Chief Executive Officer
Margery G. Hughes      47    President and Chief Operating Officer
Mark A. Zesbaugh       33    Executive Vice President, Chief Financial Officer,
                             Treasurer and Secretary
Daniel J. Rourke       68    Senior Vice President and Chief Marketing Officer
Donald J. Urban        56    Senior Vice President and Director of Sales
Bradley E. Barks       38    Senior Vice President Finance
Bruce D. Bengtson      48    Senior Vice President and Chief Actuary

                                       66

<PAGE>


                                   SIGNATURES

   
     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of l934, the registrant has duly caused this Form 10-K/A to be
signed on its behalf by the undersigned, thereunto duly authorized.
    


                                            Life USA HOLDING, INC.


                                            By:/S/ MARK. A. ZESBAUGH
                                              --------------------------------
                                                   Mark A. Zesbaugh
                                              Executive Vice President and
                                                Chief Financial Officer

   
     Pursuant to the requirements of the Securities Act of 1934, this Form
10-K/A has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.
    

<TABLE>
<S>                                    <C>                                           <C>
   
   /S/ ROBERT W. MACDONALD             Chief Executive Officer                       March 20, 1998
- ----------------------------           (Principal Executive Officer) and Director
   Robert W. MacDonald

   /S/ MARK A. ZESBAUGH                Chief Financial Officer                       March 20, 1998
- ----------------------------           (Principal Financial and Accounting
     Mark A. Zesbaugh                  Officer) and Director

               *                       Director
- ----------------------------
      Hugh Alexander

               *                       Director
- ----------------------------
       Jack H. Blaine

               *                       Director
- ----------------------------
    Margery G. Hughes

               *                       Director
- ----------------------------
 Barbara J. Lautzenheiser

               *                       Director
- ----------------------------
     Daniel J. Rourke

               *                       Director
- ----------------------------
       Ralph Strangis

               *                       Director
- ----------------------------
      Donald J. Urban


*By:   /S/ MARK A. ZESBAUGH                                                          March 20, 1998
   -------------------------
       Mark A. Zesbaugh
       Attorney-in-fact
    
</TABLE>

   
*  Mark A. Zesbaugh, on his own behalf and pursuant to Powers of Attorney, dated
   prior to the date hereof, attested by the officers and directors listed above
   and filed with the Securities and Exchange Commission, by signing his name
   hereto does hereby sign and execute this Form 10-K/A of Life USA Holding,
   Inc. on behalf of each of the officers and directors named above, in the
   capacities in which the name of each appears above.
    

                                       67

<PAGE>


EXHIBITS
LIFE USA HOLDING, INC.
================================================================================

FINANCIAL STATEMENTS FILED                                       PAGES
- --------------------------------------------------------------------------------
Life USA Holding, Inc. ......................
 Consolidated Financial Statements ..........                    34-38
Notes to Consolidated Financial Statements ..                    39-62
Report of Independent Auditors ..............                       63
Life USA Holding, Inc. Condensed
 Financial Information (Parent Only) ........                    59-62

     Schedules to the consolidated financial statements required by Article 7 of
Regulation S-X are omitted since the required information is included in the
footnotes or is not applicable.

     The following Exhibit Index lists the Exhibits to Annual Report to
Shareholders and Form 10-K.

                                       68

<PAGE>


EXHIBITS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

<TABLE>
<CAPTION>
                                                                                            REGULATION S-K
                                                                                            EXHIBIT TABLE
ITEM                                                                                          REFERENCE
- ----------------------------------------------------------------------------------------   ---------------
<S>                                                                                             <C>
Restated Articles of Incorporation of the Company ....................................          3(10)
Bylaws of the Company ................................................................          3(3)
Amendment to Bylaws of the Company ...................................................          3(6)
Form of Stock Certificate ............................................................          4(9)
Form of Option Certificate ...........................................................          4(10)
Form of Debenture filed as part of Indenture between the Company and Continental
 Bank, National Association ..........................................................          4(7)
Indenture between the Company and Continental Bank, National Association, as trustee,
 dated as of April 1, 1991 ...........................................................          4(7)
Service Agreement dated January 27, 1988 between the Company and North American
 Life and Casualty Company ...........................................................         10(2)
Agreement dated April 6, 1987 with Transamerica Insurance Corporation of California ..         10(1)
Life Coinsurance Agreement effective September 1, 1987 between Transamerica
 Occidental Life Insurance Company and Universal Security Assurance Life Insurance
 Company and Addendum thereto ........................................................         10(3)
Amendment to Life Coinsurance Agreement effective January 1, 1989 ....................         10(2)
Addenda No. 2 through 8 to Life Coinsurance Agreement between LifeUSA Insurance
 and Transamerica Occidental Life Insurance Company ..................................         10(19)
Life and ADB YRT Retrocession Agreement between LifeUSA Insurance and
 Transamerica Occidental Life Insurance Company effective January 1, 1990 ............         10(12)
Addendum No. 1 to Life and ADB YRT Retrocession Agreement between LifeUSA
 Insurance and Transamerica Occidental Life Insurance Company ........................         10(19)
Life and ADB YRT Reinsurance Agreement between LifeUSA Insurance Company and
 Transamerica Occidental Life Insurance Company effective January 1, 1995  ...........         10(18)
Retrocessional Agreement between LifeUSA Insurance and Transamerica Occidental Life
 Insurance Company effective April 1, 1991 ...........................................         10(11)
Addenda No. 1, 2 and 3 to Retrocessional Agreement between LifeUSA Insurance and
 Transamerica Occidental Life Insurance Company ......................................         10(19)
Trust Agreement between Transamerica Occidental Life Insurance Company, LifeUSA
 Insurance Company and State Street Bank and Trust Company effective October 28,
 1996 ................................................................................         10(19)
Form of Indemnification Agreement dated as of December 31, 1989 ......................         10(2)
Life USA Holding, Inc. Employee Savings Plan effective January 1, 1990 ...............         10(4)
First through Seventh Amendment to Employee Savings Plan .............................         10(19)
Restated Life USA Holding, Inc. Stock Option Plan ....................................         10(10)
Life USA Director Option Plan ........................................................         10(13)
Life and Annuity Coinsurance Agreement effective April 1, 1991 among LifeUSA
 Insurance Company, Employers Reassurance Corporation, Munich American
 Reassurance Company and Republic-Vanguard Life Insurance Company ....................         10(5)
Addenda Nos. 1 through 13 to the Life and Annuity Coinsurance Agreement ..............         10(19)
</TABLE>

                                       69

<PAGE>


EXHIBITS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

<TABLE>
<CAPTION>
                                                                                          REGULATION S-K
                                                                                          EXHIBIT TABLE
ITEM                                                                                        REFERENCE
- --------------------------------------------------------------------------------------   ---------------
<S>                                                                                            <C>
Life and ADB YRT Reinsurance Agreement between LifeUSA Insurance and the
 Reinsurers effective January 1, 1993 ...............................................          10(11)
Addendum No. 1 through 2 to Life and ADB YRT Reinsurance Agreement between
 LifeUSA Insurance and the Reinsurers ...............................................          10(19)
Investment Management Agreement between the Company and Investment Advisers,
 Inc. dated April 9, 1991 ...........................................................          10(8)
Debenture Purchase Agreement dated February 17, 1995 among Life USA Holding, Inc. ...
 and Allianz Life Insurance Company of North America ................................          10(14)
Variable Rate Convertible Subordinated Debenture ....................................          10(14)
Conversion Protection Warrant Certificate for Purchase of Shares of Common Stock of
 Life USA Holding, Inc. .............................................................          10(14)
Life and Annuity Coinsurance Agreement effective January 1, 1995 between Allianz Life
 Insurance Company of North America and LifeUSA Insurance Company ...................          10(14)
Amendment to Life and Annuity Coinsurance Agreement between Allianz Life Insurance
 Company of North America and LifeUSA Insurance Company .............................          10(18)
Joint Marketing Agreement entered into by and between Allianz Life Insurance Company
 of North America and Life USA Holding, Inc. ........................................          10(14)
Trust Agreement between Transamerica Occidental Life Insurance Company, LifeUSA
 Insurance Company and State Street Bank and Trust Company effective October 28,
 1996 ...............................................................................          10(19)
Investment Management Agreement entered into by and between LifeUSA Insurance
 Company and Allianz Investment Corporation .........................................          10(14)
Investment Management Agreement entered into by and between Life USA Holding,
 Inc. and Allianz Investment Corporation ............................................          10(14)
Loan Agreement dated May 17, 1996 between Life USA Holding, Inc. and Employers
 Reassurance Corporation and Named Lenders ..........................................          10(15)
Stock Pledge Agreement dated May 17, 1996 between Life USA Holding, Inc. and
 Employers Reassurance Corporation ..................................................          10(15)
Amendment No. 1 to the Loan Agreement between Life USA Holding, Inc. and
 Employers Reassurance Corporation and Named Lenders ................................          10(19)
Amendment No. 2 to the Loan Agreement between Life USA Holding, Inc. and
 Employers Reassurance Corporation and Named Lenders ................................          10(18)
Claims Administration Agreement dated December 30, 1996 between Allianz Life
 Insurance Company of North America and LifeUSA Insurance Company ...................          10(16)
Amendment No. 1 to the Claims Administration Agreement between Allianz Life
 Insurance Company of North America and LifeUSA Insurance Company ...................          10(18)
Administration and Marketing Agreement dated December 30, 1996 between Allianz Life
 Insurance Company of North America and Life USA Holding, Inc. ......................          10(16)
Amendment No. 1 to the Administration and Marketing Agreement between Allianz Life
 Insurance Company of North America and Life USA Holding, Inc. ......................          10(18)
</TABLE>

                                       70

<PAGE>


EXHIBITS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

<TABLE>
<CAPTION>
                                                                                       REGULATION S-K
                                                                                       EXHIBIT TABLE
ITEM                                                                                     REFERENCE
- -----------------------------------------------------------------------------------   ---------------
<S>                                                                                            <C>
Stock Purchase Agreement dated January 13, 1998 between Life USA Holding, Inc. and
 Allianz Life Insurance Company of North America .................................             10(17)
Reinsurance Agreement between Allianz Life Insurance Company of North America and
 LifeUSA Insurance Company .......................................................             10(18)
Employment Agreements dated January 1, 1998 between Life USA Holding, Inc. and
 each of Robert W. MacDonald, Margery G. Hughes, Donald J. Urban, Mark A .........
 Zesbaugh, Bradley E. Barks and Charles M. Kavitsky ..............................             10(18)
Statement of Computation of Per Share Earnings (Years Ended December 31, 1997,
 1996 and 1995 -- see Note 8 of the Annual Report to Shareholders) ...............             11(18)
1997 Annual Report to Shareholders ...............................................             13(18)
Subsidiaries of the Registrant ...................................................             21(18)
Consent of Ernst & Young LLP (electronic filing only) ............................             21(18)
Powers of Attorney ...............................................................             24(18)
Financial Data Schedule (electronic filing only) .................................             27(18)
</TABLE>

- ------------------

(1)  Filed with the Company's Registration Statement No. 33-21989 and
     incorporated by reference herein.

(2)  Filed with the Company's 1989 Annual Report on Form 10-K, as amended,
     incorporated by reference herein.

(3)  Filed with the Company's Registration Statement No. 33-30506, as amended by
     Post-Effective Amendment No. 1, and incorporated by reference herein.

(4)  Filed with the Company's Registration Statement No. 33-37981 and
     incorporated by reference herein.

(5)  Filed with the Company's 1990 Annual Report on Form 10-K and incorporated
     by reference herein.

(6)  Filed with Pre-Effective Amendment No. 1 to the Company's Registration
     Statement No. 33-41359 and incorporated by reference herein.

(7)  Filed with Pre-Effective Amendment No. 2 to the Company's Registration
     Statement No. 33-41359 and incorporated by reference herein.

(8)  Filed with the Company's Quarterly Report on Form 10-Q for the period ended
     June 30, 1991 and incorporated by reference herein.

(9)  Filed with the Company's Quarterly Report on Form 10-Q for the period ended
     March 31, 1992 and incorporated by reference herein.

(10) Filed with the Company's Registration Statement No. 33-52624 and
     incorporated by reference herein.

(11) Filed with the Company's Registration Statement No. 33-68528 and
     incorporated by reference herein.

(12) Filed with Amendment No. 1 to the Company's Registration Statement No.
     33-68528 and incorporated by reference herein.

(13) Filed with the Company's 1993 Annual Report on Form 10-K and incorporated
     by reference herein.

(14) Filed with the Company's Current Report on Form 8-K filed March 3, 1995,
     incorporated by reference herein.

(15) Filed with the Company's Current Report on Form 8-K filed June 17, 1996,
     incorporated by reference herein.

(16) Filed with the Company's 1996 Annual Report on Form 10-K and incorporated
     by reference herein.

(17) Filed with the Company's Current Report on Form 8-K filed January 13, 1998
     and incorporated by reference herein.

                                       71

<PAGE>


EXHIBITS (CONTINUED)
LIFE USA HOLDING, INC.
================================================================================

(18) Filed with this Annual Report on Form 10-K.

(19) Amendments and addenda made in the ordinary course of business available
     from the Company upon request.

The exhibits filed with this Annual Report on Form 10-K may be obtained by
writing to:

      Mark A. Zesbaugh
      Executive Vice President, Chief Financial Officer and Treasurer
      Life USA Holding, Inc.
      300 South Highway 169 Suite 95
      Minneapolis, MN 55426

During the three months ended December 31, 1997, the Company did not file any
Current Reports on Form 8-K.

                                       72

<PAGE>


LIFE USA HOLDING, INC.
================================================================================


BOARD OF DIRECTORS

Robert W. MacDonald, CLU
Chairman
Chief Executive Officer

Margery G. Hughes
President
Chief Operating Officer

Mark A. Zesbaugh, CPA, CFA, FLMI
Executive Vice President
Chief Financial Officer
Treasurer and Secretary

Daniel J. Rourke, CLU
Senior Vice President
Chief Marketing Officer

Donald J. Urban
Senior Vice President
Director of Sales

Ralph L. Strangis
Counsel to the Company
Member of the Law Firm
Kaplan, Strangis and Kaplan, P.A.

Jack H. Blaine
Former President
National Organization of Life
and Health Insurance
Guaranty Associations

Hugh Alexander
Member of Alexander Law Firm, P.C.

Barbara J. Lautzenheiser
Lautzenhieser & Associates


OFFICERS

Robert W. MacDonald, CLU
Chairman
Chief Executive Officer

Margery G. Hughes
President
Chief Operating Officer

Mark A. Zesbaugh, CPA, CFA, FLMI
Executive Vice President
Chief Financial Officer
Treasurer

Daniel J. Rourke, CLU
Senior Vice President
Chief Marketing Officer

Donald J. Urban
Senior Vice President
Director of Sales

Bradley E. Barks, FSA, MAAA, CPA
Senior Vice President Finance

Bruce D. Bengtson, FSA, MAAA
Senior Vice President
Chief Actuary

Catherine A. Bartlett
Bruce J. Parker
Assistant Secretary
Member of the Law Firm
Kaplan, Strangis and Kaplan, P.A

=========================================

VICE PRESIDENTS

Jo-Anne S. Halek
Kimberly A. Lees
=========================================

ANNUAL MEETING

The annual meeting of the shareholders of Life USA Holding, Inc. will be held on
April 14, 1998 at the Interchange Tower, 600 South Highway 169, Minneapolis,
Minnesota 55426. All shareholders are invited to attend.

CORPORATE INFORMATION

Corporate Office
300 South Highway 169
Minneapolis, Minnesota 55426
612-546-7386

General Counsel
Kaplan, Strangis and Kaplan, P.A
Minneapolis, Minnesota

Independent Auditors
Ernst & Young LLP
Minneapolis, Minnesota

Transfer Agent
Harris Trust and Savings Bank
Chicago, Illinois

=========================================

REINSURANCE PARTNERS

Allianz Life Insurance Company
of North America
Minneapolis, Minnesota

Employers Reassurance Corporation
Overland Park, Kansas

Munich American
Reassurance Company
Atlanta, Georgia

Republic-Vanguard Life
Insurance Company
Dallas, Texas

Transamerica Occidental Life
Insurance Company
Charlotte, North Carolina

================================================================================
SHAREHOLDER INFORMATION

Life USA Holding, Inc. common stock trades on the Nasdaq National Market tier of
The Nasdaq Stock Market under the symbol: "LUSA." No dividends have been paid
since inception. Over-the-counter quotations reflect inter-dealer prices without
retail mark-up, mark-down or commission and may not necessarily represent actual
transactions.

As of February 13, 1998, there were 7,950 holders of record of the Company's
common stock. On March 4, 1998, the closing sale price per share of the
Company's common stock as reported by Nasdaq was $15.00.

                                       73

<PAGE>


LIFEUSA INSURANCE COMPANY
================================================================================


BOARD OF DIRECTORS

Robert W. MacDonald, CLU
Chief Executive Officer

Daniel J. Rourke, CLU
Chairman

Donald J. Urban
President

Margery G. Hughes
Executive Vice President

Mark A. Zesbaugh, CPA, CFA, FLMI
Senior Vice President
Treasurer

Jacqueline K. Katrein, CPA
Senior Vice President
Support Division
Chief Financial Officer

Ralph Strangis
Counsel to the Company
Member of the Law Firm
Kaplan, Strangis and Kaplan, P.A.

Linda K. Burm
Senior Vice President
Chief Operating Officer


OFFICERS

Robert W. MacDonald, CLU
Chief Executive Officer

Daniel J. Rourke, CLU
Chairman
LifeUSA Insurance Company
Chairman and
Chief Executive Officer
Universal Benefits Life Division

Donald J. Urban
President

Margery G. Hughes
Executive Vice President

Mark A. Zesbaugh, CPA, CFA, FLMI
Senior Vice President
Treasurer and Secretary

Linda K. Burm
Senior Vice President
Chief Operating Officer

Jacqueline K. Katrein, CPA
Senior Vice President
Support Division
Chief Financial Officer

Lane A. Kurle, FLMI
Senior Vice President
Operating Division


VICE PRESIDENTS

Robin Aeshliman
Leo J. Anderson, FLMI
Robert M. Anderson, FLMI, ALHC
Bradley E. Barks, CPA, FSA, MAAA
Bruce D. Bengtson, FSA, MAAA
Kristi K. Bizer, CPA, FLMI
Kevin J. Boyce
Darryl J. Chouinard, FLMI
Carolyn K. Cosgrove, FLMI
Brenda Z. Duenwald
Michael A. Eitel, CPA
Charles F. Field, FLMI, ALHC
Lorraine M. Frankewicz
Susan L. Kumpula
Blaine T. McGuire, CPA
Robert L. Miller
Kathaleen A. Morrow
Janet M. Neary
Philip B. Rosenbaum, CPA, FLMI
David K. Sandberg, ASA, MAAA
Susan K. Swanson
Cathy H. Waldhauser, FSA, MAAA
Kevin E. Walker, FLMI
Deborah J. Wesenberg, FLMI, FALU, CLU


=========================================

ASSISTANT VICE PRESIDENTS

Lisa M. Diers, FLMI
Jeffrey R. Girod
Christine M. Goebel, ACS
Amelia L. Jensen
John R. Kraft
Richard P. Lapcinski
Leslie J. LeQue
Neil H. McKay, FSA, MAAA
Rodney D. Meyer, FLHC, FLMI
Denise A. Neumann
Lisa M. Nicholson
Roxanne M. Watercott
Ann M. Yaggie

                                       74

<PAGE>


LIFEUSA MARKETING, INC.
================================================================================


BOARD OF DIRECTORS

Donald J. Urban
Chairman

Charles M. Kavitsky
Chief Executive Officer
President

Daniel J. Rourke, CLU
Chairman
LifeUSA Insurance Company

Denise M. Blizil
Senior Vice President
Chief Operating Officer

Mark A. Zesbaugh, CPA, CFA, FLMI
Chief Financial Officer
Life USA Holding, Inc.

Ronald L. Berger, CPA
Senior Vice President
Chief Financial Officer

Linda K. Burm
Chief Operating Officer
LifeUSA Insurance Company

John A. Amann
Vice President Sales

David A. Schliesman
Vice President Sales

Raj K. Sinha, MS, MBS, CLU, CFP
Vice President Marketing

James M. Brown Jr., CPA
American Financial Marketing, Inc.

Robert J. Burskey
Ann Arbor Annuity Exchange, Inc.

Stephen M. Kerns
InsurMark

Joseph R. Lehman, CFP, CLU
Life Sales

Walter F. Lineberger II, CLU, ChFC
Annuity Masters at
Personalized Brokerage Services, Inc.

James A. Martin II, CLU, ChFC
Tax Planning Seminars

Edward A. Omert
Roster Financial, LLC

David A. Sunderland, CLU
The Sunderland Group

Thomas R. Kestler, CSP, CLU, ChFC
Kestler Financial Group, Inc.


=========================================

OFFICERS

Donald J. Urban
Chairman

Charles M. Kavitsky
Chief Executive Officer
President

Daniel J. Rourke, CLU
Chairman
LifeUSA Insurance Company

Denise M. Blizil
Senior Vice President
Chief Operating Officer

Ronald L. Berger, CPA
Senior Vice President
Chief Financial Officer
Secretary


=========================================

VICE PRESIDENTS

John A. Amann
John T. Helgerson, CLU
David A. Schliesman
Raj K. Sinha, MS, MBS, CLU, CFP
Scott A. Wheeler, CPA, CLU, FLMI
Mark A. Zesbaugh, CPA, CFA, FLMI


=========================================

ASSISTANT VICE PRESIDENTS

Lisa B. Carlson
Sharyl L. Schultz, CLU

                                       75

<PAGE>


LIFEUSA SECURITIES, INC.
================================================================================


BOARD OF DIRECTORS

Robert W. MacDonald, CLU
Chairman Life USA Holding, Inc.

Mark A. Zesbaugh, CPA, CFA, FLMI
President

Margery G. Hughes
President
Life USA Holding, Inc.

Bardea C. Huppert, CLU, CMA, ChFC, FLMI
Senior Vice President
Chief Operating Officer

Bradley E. Barks, FSA, MAAA, CPA
Senior Vice President
Life USA Holding, Inc.

Bruce D. Bengtson, FSA, MAAA
Senior Vice President
Life USA Holding, Inc.


OFFICERS

Mark A. Zesbaugh, CPA, CFA, FLMI
Chairman, President, Chief Executive Officer, Secretary, and Chief
Financial Officer

Bardea C. Huppert, CLU, CMA, ChFC, FLMI
Senior Vice President
Chief Operating Officer

Philip B. Rosenbaum, CPA, FLMI
Treasurer


VICE PRESIDENTS

Tracy H. Gardner
Claudia R. Johnson
Jeffrey A. Robinson

                                       76



                                                                      EXHIBIT 10

                     LIFE AND ADB YRT REINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota

                                       by

                 TRANSAMERICA OCCIDENTAL LIFE INSURANCE COMPANY
                             Los Angeles, California

<PAGE>


                                TABLE OF CONTENTS


    ARTICLE                                                           PAGE

                  PREAMBLE..............................................1


        I         COMMENCEMENT AND TERMINATION..........................1


       II         CONCURRENCY OF CONDITIONS.............................1


      III         PREMIUM...............................................2


       IV         CLAIMS AND BENEFITS...................................2


        V         ACCESS TO RECORDS.....................................2


       VI         UNAUTHORIZED REINSURERS...............................2


      VII         INSOLVENCY............................................2


     VIII         ARBITRATION...........................................3


       IX         OFFSET................................................3


        X         WRITTEN AGREEMENT.....................................4


                  EXHIBIT I.............................................5
                  EXHIBIT II............................................6
                  EXHIBIT III...........................................7

<PAGE>


                     LIFE AND ADB YRT REINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota
                   (hereinafter referred to as the "Company")

                                       by

                 TRANSAMERICA OCCIDENTAL LIFE INSURANCE COMPANY
                             Los Angeles, California
                  (hereinafter referred to as the "Reinsurer")


PREAMBLE

BY THIS YRT AGREEMENT the Company obligates itself to cede to the Reinsurer on a
YRT basis, and the Reinsurer obligates itself to accept a quota share part of
the Company's net excess risk (as defined in Exhibit I, attached to and forming
part of this YRT Agreement), as respects Life Insurance and Accidental Death
Benefit (ADB) business assumed as coinsurance by the Company under a Life and
Annuity Coinsurance Agreement, effective January 1, 1995, between the Company
and Allianz Life Insurance Company of North America, Minneapolis, Minnesota
(hereinafter referred to as the "Underlying Contract"). The quota share part
shall be 100%. A copy of the Underlying Contract is attached to and forms part
of this YRT Agreement.

ARTICLE I - COMMENCEMENT AND TERMINATION

A.      This YRT Agreement shall become effective on January 1, 1995, with
        respect to policies reinsured under the Underlying Contract on or after
        that date, and it shall continue in force until 12:01 A.M., January 1,
        1998.

B.      YRT reinsurance on policies ceded hereunder as of 12:01 A.M., January 1,
        1998 shall terminate as of that date, or such reinsurance shall remain
        in force through the month just prior to the beginning of the eighth
        policy year for each policy reinsured hereunder, if later, and shall
        terminate at that time.

C.      At such time as YRT reinsurance on the last policy ceded hereunder is
        terminated, this Agreement shall terminate in its entirety.

ARTICLE II - CONCURRENCY OF CONDITIONS

This YRT Agreement shall follow in all respects the terms and conditions of the
Underlying Contract, provided the terms and conditions of the Underlying
Contract are not inconsistent with the terms and conditions of this YRT
Agreement.

<PAGE>


ARTICLE III - PREMIUM

A.      As premium for the reinsurance provided hereunder, the Company shall pay
        to the Reinsurer the YRT Reinsurance Premiums described in Exhibit III,
        attached to and forming part of this YRT Agreement.

B.      The premium due the Reinsurer shall be remitted by the Company with the
        reports required by Exhibit II, attached to and forming part of this YRT
        Agreement.

ARTICLE IV - CLAIMS AND BENEFITS

A.      The Reinsurer shall be liable for its 100% of the net excess risk on all
        policy claims and benefits the Company pays or allows subject to the
        Underlying Contract, and the Reinsurer shall pay its 100% of any such
        policy claims and benefits promptly following receipt of reasonable
        evidence of the amount paid (or scheduled to be paid) by the Company as
        requested by the Reinsurer.

B.      The Reinsurer shall receive its 100% of all recoveries made by the
        Company in respect of policy claims and benefits subject to this YRT
        Agreement.

ARTICLE V - ACCESS TO RECORDS

The Reinsurer, by its duly appointed representatives, shall have the right at
any reasonable time to examine all papers in the possession of the Company
referring to business effected hereunder.

ARTICLE VI - UNAUTHORIZED REINSURERS

The Reinsurer agrees to fund its share of the Company's reinsured statutory
reserves by:

        1.     Escrow or trust accounts for the benefit of the Reinsurer; and/or

        2.     Cash advances;

if, without such funding, a penalty would accrue to the Company on any financial
statement it is required to file with the insurance regulatory authorities
involved.

ARTICLE VII - INSOLVENCY

In the event of the insolvency of the Company, this reinsurance shall be payable
directly to the Company or to its liquidator, receiver, conservator or statutory
successor immediately upon demand, with reasonable provision for verification,
on the basis of the liability of the Company without diminution because of the
insolvency of the Company or because the liquidator, receiver, conservator or

<PAGE>


statutory successor of the Company has failed to pay all or a portion of any
claim. It is agreed, however, that the liquidator, receiver, conservator or
statutory successor of the Company shall give written notice to the Reinsurer of
the pendency of a claim against the Company indicating the policy or bond
reinsured which claim would involve a possible liability on the part of the
Reinsurer within a reasonable time after such claim is filed in the conservation
or liquidation proceeding or in the receivership, and that during the pendency
of such claim, the Reinsurer may investigate such claim and interpose, at its
own expense, in the proceeding where such claim is to be adjudicated, any
defense or defenses that it may deem available to the Company or its liquidator,
receiver, conservator or statutory successor. The expense thus incurred by the
Reinsurer shall be chargeable, subject to the approval of the Court, against the
Company as part of the expense of conservation or liquidation to the extent of a
pro rata share of the benefit which may accrue to the Company solely as a result
of the defense undertaken by the Reinsurer.

ARTICLE VIII - ARBITRATION

A.      It is the intention of the parties that customs and usage of the
        business of reinsurance shall be given full effect in the interpretation
        of this YRT Agreement. The parties shall act in all things with the
        highest good faith. A dispute or difference between the parties with
        respect to the operation or interpretation of this YRT Agreement on
        which an amicable understanding cannot be reached shall be decided by
        arbitration. The arbitrators are empowered to decide all questions or
        issues and shall be free to reach their decisions from the standpoint of
        equity and customary practices of the insurance and reinsurance industry
        rather than from that of strict law.

B.      There shall be three arbitrators who shall be active or retired officers
        of life insurance companies other than the contracting companies or
        their affiliates. Each of the contracting companies shall appoint one of
        the arbitrators and these two arbitrators shall select the third. In the
        event that either contracting company should fail to choose an
        arbitrator within thirty days after the other contracting company has
        given notice of its arbitrator appointment, that contracting company may
        choose two arbitrators, who shall in turn choose a third arbitrator
        before entering arbitration. If the two arbitrators are unable to agree
        upon the selection of a third arbitrator within thirty days following
        their appointment, each arbitrator shall nominate three candidates
        within ten days thereafter, two of whom the other shall decline and the
        decision shall be made by drawing lots.

C.      The arbitrators shall decide by a majority of votes and from their
        written decision there can be no appeal. Within 45 days after the
        closing of the arbitration hearings, the decisions of the arbitrators
        will be presented to the parties to the arbitration. The cost of
        arbitration, including the fees of the arbitrators, shall be borne by
        the losing party unless the arbitrators decide otherwise.

ARTICLE IX - OFFSET

Any debts or credits, liquidated or unliquidated, in favor of or against either
the

<PAGE>


Reinsurer or the Company with respect to this YRT Agreement only shall be
set-off and only the balance shall be allowed or paid.

ARTICLE X - WRITTEN AGREEMENT

A.      This YRT Agreement shall constitute the entire YRT Agreement between the
        parties with respect to the business being reinsured hereunder, and
        there are no other understandings between the parties other than as
        expressed in this YRT Agreement.

B.      Any change or modification to this YRT Agreement shall be null and void
        unless made by amendment to this YRT Agreement and signed by both
        parties.

IN WITNESS WHEREOF, the parties hereto by their respective duly authorized
representatives have executed this YRT Agreement as of the dates undermentioned
at:

Minneapolis, Minnesota, this 20th day of January 1998.


                                          /s/ Mark Zesbaugh
                                          --------------------------------------
                                          LIFEUSA INSURANCE COMPANY


Charlotte, North Carolina, this 9th day of February 1998.

                                          TRANSAMERICA OCCIDENTAL LIFE INSURANCE
                                          COMPANY


                                          /s/ David Fairhall
                                          --------------------------------------

                                          --------------------------------------

<PAGE>


                                    EXHIBIT I

                                     to the

                     LIFE AND ADB YRT REINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota

                                 BUSINESS CEDED

                                 NET EXCESS RISK



The net excess risk reinsured by the Reinsurer hereunder shall be the Company's
retained amount of life insurance and ADB on a life, for all policies reinsured
hereunder as described in the Preamble to this YRT Agreement, which is in excess
of the statutory policy reserves, to the extent that such excess exceeds the
Company's risk retention limit.

The Company's risk retention limit per life for this YRT Agreement equals
$50,000. However, it is specifically agreed that the Company's risk retention
limit shall include on all policies coinsured under the Underlying Contract,
whether such risk was obtained through retrocession, by direct coinsurance, or
by directly retaining such risk. The ratio of life insurance and ADB applicable
to the Company's risk retention limit per life shall be the same as the ratio of
total life insurance and total ADB on the policies reinsured hereunder. The
maximum net excess risk amount of ADB ceded hereunder shall be $300,000 on any
one life.

<PAGE>


                                   EXHIBIT II

                                     to the

                     LIFE AND ADB YRT REINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota

                                 CEDING REPORTS



Ceding reports shall be on monthly listings by individual policy for new, in
force and terminated business, where the net retained liability of the Company
exceeds the Company's risk retention limit described in Exhibit I, showing the
net excess risk amounts, YRT premiums, claims, other items and any net amount
due either party. These reports shall be separate from billing reports as
mutually agreed.

<PAGE>


                                   EXHIBIT III

                                     to the

                     LIFE AND ADB YRT REINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota

                              REINSURANCE PREMIUMS



The monthly reinsurance premiums payable to the Reinsurer per $100,000 of net
excess risk (difference between face amount and policy reserve) shall be as
shown below:

(1)     The monthly premiums for the ADB portion of the net excess risk
        reinsured shall be $2.00 per $100,000 per month in the first policy year
        and shall be $8.00 per $100,000 per month thereafter;

(2)     The monthly premiums for the life insurance portion of the net excess
        risk reinsured shall be those rates as specified in Schedule A attached
        to and forming part of this Exhibit. The premium rate to be used shall
        be calculated from the issue date and issue age and duration of the
        policy reinsured.

Rate Guarantee. While the Reinsurer anticipates continuing to accept premiums on
the rate basis given below, the Reinsurer can only guarantee that the life
reinsurance premiums under this YRT Agreement shall not exceed the one-year term
net premiums on the mortality and interest valuation basis currently applicable
to policies reinsured hereunder.

<PAGE>


                                    AMENDMENT
                                       TO
                     LIFE AND ANNUITY COINSURANCE AGREEMENT

         THIS AMENDMENT, made and entered into as of February 6, 1998 between
LIFEUSA INSURANCE COMPANY, a Minnesota corporation ("Reinsurer"), and ALLIANZ
LIFE INSURANCE COMPANY OF NORTH AMERICA, a Minnesota corporation (the
"Company").

                              W I T N E S S E T H:

         WHEREAS, Reinsurer and the Company have entered into the Life and
Annuity Coinsurance Agreement effective January 1, 1995, as heretofore amended,
(the "Agreement"); and

         WHEREAS, the parties hereto desire to amend the Agreement as provided
in this Amendment,

         NOW, THEREFORE, in consideration for the mutual promises and
undertakings set forth herein and for other good and valuable consideration, the
parties hereby agree as follows:

         1. Exhibit II. Exhibit II to the Agreement is hereby amended in its
entirety and replaced by Exhibit II attached to this Amendment.

         2. Use of Stock to Pay Allowances. During the five year period
beginning July 1, 1998 and ending on June 30, 2003 (the "Five Year Period"),
Reinsurer may use shares of common stock, par value $.01 per share, (the "Common
Stock") of its parent company, Life USA Holding, Inc., a Minnesota corporation
(the "Parent"), to pay the amounts owing by Reinsurer to the Company under
Exhibit IV of this Agreement (the "Allowances"), subject to the provisions of
this paragraph. For each six month period beginning July 1 or January 1 (the
"Six Month Period") during the Five Year Period, the maximum amount of shares of
Common Stock which can be used to pay the Allowances shall be $10 million. For
each Six Month Period, the value (the "Purchase Price Per Share") of the shares
of Common Stock used to pay the Allowances will be an amount equal to the
Average Book Value Per Share (as defined herein) for the respective Six Month
Period, multiplied by two and one-half (2-1/2). The term "Average Book Value Per
Share" for each Six Month Period shall mean the average of the Book Value Per
Share (as herein defined) as of December 31 and June 30 (each a "Determination
Date") immediately preceding the Six Month Period. For the purposes of this
Agreement, the term "Book Value Per Share" shall mean (a) total assets minus
total liabilities of the Parent, based on the Parent's consolidated balance
sheet as of the Determination Date, determined in accordance with generally
accepted accounting principles in effect on the date hereof and used by the
Parent in the preparation of its audited consolidated financial statements as of
and for the year ended December 31, 1996 unless the parties mutually agree to
any change after the date hereof, excluding any adjustment under Statement of
Financial Standards No. 115, divided by (b) the actual number of issued and
outstanding shares of Common Stock as of the Determination Date.

<PAGE>


         3. Continuing Binding Effect. Except as expressly set forth herein, the
Agreement as amended hereby shall continue in full force and effect in
accordance with its terms.

         IN WITNESS WHEREOF, the parties have caused this Amendment to be duly
executed and delivered.

                                               LIFEUSA INSURANCE COMPANY



                                               By:/s/Robert W. MacDonald
                                                  ----------------------
                                                  Robert W. MacDonald
                                                  Chief Executive Officer

                                               ALLIANZ LIFE INSURANCE COMPANY
                                               OF NORTH AMERICA


                                               By:/s/Michael T. Westermeyer
                                                  -------------------------
                                                  Michael T. Westermeyer
                                                  Vice President, Secretary, and
                                                  Corporate Legal Officer

<PAGE>


                                   EXHIBIT II

                     LIFE AND ANNUITY COINSURANCE AGREEMENT
                           Effective: January 1, 1995

                                     between

                 ALLIANZ LIFE INSURANCE COMPANY OF NORTH AMERICA
                             Minneapolis, Minnesota

                                       and

                            LifeUSA INSURANCE COMPANY
                             Minneapolis, Minnesota


                             COINSURANCE PERCENTAGES

For all policies reinsured under this Agreement, the Company and the Reinsurer
shall share the risks in accordance with the following schedule of coinsurance
percentages:


                                      LIFE
                                      ----

Policies First Reinsured                 Company's                  Reinsurer's
        Between:                           Share                       Share
- ------------------------                 ---------                  -----------
01/01/95 through 9/30/95                   50.0%                        50.0%
10/1/95 and thereafter                     75.0%                        25.0%



                                    ANNUITIES
                                    ---------

Policies First Reinsured                 Company's                  Reinsurer's
        Between:                           Share                       Share
- ------------------------                 ---------                  -----------
01/01/95 through 9/30/95                   50.0%                        50.0%
10/1/95 and thereafter                     75.0%                        25.0%

<PAGE>


                                 AMENDMENT NO. 2
                                       TO
                                 LOAN AGREEMENT


         THIS AMENDMENT, made and entered into as of May 30, 1997 among LIFE USA
HOLDING, INC., as Borrower, EMPLOYERS REASSURANCE CORPORATION ("ERC"), as Agent
and one of the Lenders, REPUBLIC-VANGUARD LIFE INSURANCE COMPANY ("Republic"),
as one of the Lenders, and WINTERTHUR LIFE RE INSURANCE COMPANY ("Winterthur"),
as an additional Lender

                              W I T N E S S E T H:

         WHEREAS, the parties hereto (other than Winterthur) have entered into
the Loan Agreement dated as of May 17, 1996 and as amended by Amendment No. 1
thereto dated as of December 30, 1996 (the "Agreement" and all terms defined in
the Agreement are used herein as defined in the Agreement) pursuant to which the
Lenders have agreed to make advances to Borrower on the terms and conditions set
forth therein; and

         WHEREAS, the parties desire to amend and modify the Agreement as
provided in this Amendment,

         NOW, THEREFORE, in consideration of these premises and of the
covenants, conditions and promises hereinafter set forth and for One Dollar
($1.00) and other good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, the parties hereto agree as follows:

         1. Intention of Amendment. The purpose of this Amendment is to: (a) add
Winterthur as a Lender, (b) increase the amount of the Lenders' Term Loan
Commitments to $50,000,000, (c) extend by one year through May 17, 2000 the
period during which Borrower may request Term Loan Advances under the Agreement,
(d) extend by one year the maturity of the Term Loan Notes to March 31, 2002,
and (e) make other changes necessary to conform the Agreement for the foregoing
changes and as otherwise agreed by the parties. Winterthur hereby agrees to be a
Lender with a Term Loan Commitment as provided in Section 3 below, and the other
parties hereto hereby consent thereto.

         2. Definitions. The following definitions from Section 1 of the
Agreement are hereby amended in their entirety as follows:

                  "Allianz Agreement" shall mean the joint marketing agreement
         dated February 16, 1995 between Borrower and Allianz, as such agreement
         may be amended, supplemented or modified from time to time in
         accordance with the terms of this Agreement or, when approved by the
         Department, the administrative and marketing agreement dated as of
         December 30, 1996 between Borrower and Allianz which replaces said
         joint marketing

<PAGE>


         agreement when such approval is received.

                  "Applicable Rate" shall mean, at any date of determination,
         the sum of (i) 3.15% plus (ii) the annual yield for treasury notes of
         the United States of America maturing May 2001 (constant maturity) (or
         the average of such yields if more than one is published), as published
         by the Federal Reserve Bank of New York in the issue of The Wall Street
         Journal (Eastern Edition) five Business Days prior to the date of any
         Term Loan Advance or in the event such report shall not so appear, in
         such other nationally recognized publication as the Agent, may, from
         time to time, specify to Borrower.

                  "Commitment Termination Date" shall mean the earlier of (i)
         May 17, 2000, or (ii) the date of the termination of the Term Loan
         Commitments pursuant to Section 8.2.

                  "Disposition" means any sale, lease or other disposition, or
         series of sales or dispositions of any assets of Borrower or its
         Subsidiaries (including, without limitation, by merger or
         consolidation, and whether by operation of law or otherwise) other than
         in the ordinary course of business of Borrower and its Subsidiaries or
         the issuance or sale of any Stock or debt of Borrower or of any Stock
         of any Subsidiary of Borrower except for the issuance of Common Stock
         or debt in connection with any FMO Investment or upon the conversion
         and/or exercise of (i) the Allianz Warrant, (ii) the Allianz Debenture,
         (iii) the Convertible Subordinated Debentures or (iv) any option or
         warrant now outstanding or hereafter granted in the ordinary course of
         Borrower's business.

                  "FMO" shall mean an independent marketing organization
         primarily engaged in the business of marketing life insurance or
         annuity products.

         3. Term Loan Commitments; Maximum Term Loan; Replacement Term Loan
Note; and Repayment. Section 2.1 of the Agreement is amended to provide that the
Term Loan Commitment for ERC shall be $25,000,000, for Republic shall be
$12,500,000 and for Winterthur shall be $12,500,000, as set forth on the
signature page hereto, and the Maximum Term Loan shall be $50,000,000. The Term
Loan Advances of each Lender shall be evidenced by a promissory note to be
executed and delivered by Borrower upon execution and delivery of this
Amendment, the form of which is attached hereto as Exhibit A which shall replace
the promissory notes originally executed and delivered by Borrower pursuant to
the Agreement and, as used in the Agreement after the effectiveness of this
Amendment, the "Term Loan Note" shall mean such promissory note. Section 2.1(h)
of the Agreement is amended in its entirety to read as follows:

                  (h) Borrower shall repay the principal amount of each Term
         Loan Note in eight (8) quarterly payments commencing June 30, 2000, in
         an amount equal to 12.5% of the principal amount of the Term Loan
         outstanding on the Commitment Termination Date.

         4. Mandatory Prepayment. Section 2.2(a) of the Agreement is amended in
its entirety to read as follows:

<PAGE>


                  (a) No later than June 30, 2000 and March 31, 2001, Borrower
         shall prepay the unpaid principal amount of the Term Loan, together
         with accrued interest to the date of such prepayment, in an amount
         equal to 25% of the Excess Cash Flow of Borrower for the prior Fiscal
         Year.

         5. Interest on Term Loan. Section 2.5(a) and (c) are amended in their
entirety to read as follows:

                  (a) Borrower shall pay interest to the Lenders on the unpaid
         principal amount of each Term Loan Advance until the principal amount
         thereof shall have been paid in full, quarterly in arrears on the last
         day of each calendar quarter, commencing on the first such date after
         the date of the initial Term Loan Advance (each, an "Interest Payment
         Date"), at a rate per annum equal to (i) on or prior to March 31, 2002,
         the Applicable Rate determined as of the date of each Term Loan Advance
         or (ii) after March 31, 2002, the higher of (x) the Applicable Rate for
         each Term Loan Note plus 2% and (y) the Index Rate in effect from time
         to time plus 4% (collectively, the "Stated Rate"). Such interest shall
         be calculated based on the daily outstanding balance of the Term Loan
         and on a year of 360 days for the actual number of days elapsed.

                  . . .

                  (c) So long as an Event of Default shall be continuing prior
         to April 1, 2002, the interest rate applicable to the Term Loan shall
         be increased by 2% per annum above the rate otherwise applicable and,
         to the extent permitted by applicable law, shall be payable at such
         rate on any overdue interest payments.

         6. Extension Fee. A new subsection (c) is hereby added to Section 2.6
of the Agreement and provides as follows:

                  (c) Upon the execution by the Lenders of Amendment No. 2 to
         this Agreement, Borrower shall pay an extension fee of $200,000 to
         General Electric Capital Corporation for the account of its Equity
         Capital Group.

         7. FMO Investment Guidelines; and Lender Addresses. Schedules 1 and 2
attached to this Amendment hereby supersede and replace Schedules 1 and 2 which
were originally delivered in connection with the execution of the Agreement and
sets forth the guidelines for FMO Investments and Lender addresses,
respectively.

         8. Representations and Warranties. Borrower represents and warrants to
Agent and Lenders as follows:

         (a) All of the representations and warranties of Borrower contained in
the Agreement or in any of the Loan Documents are true and correct in all
material respects on the date hereof as though made on such date, except to the
extent that any such representation or warranty expressly

<PAGE>


relates to an earlier date and for changes permitted or contemplated by the
Agreement, except as such representations and warranties are modified or
supplemented as follows:

                  (i) Subsidiaries. Schedule 4.3 attached hereto supersedes and
         replaces Schedule 4.3 which was originally delivered in connection with
         the execution of the Agreement and lists all of the Subsidiaries of
         Borrower as of the date of this Amendment.

                  (ii) Financial Statements. The representations and warranties
         contained in Section 4.6(a) as to audited consolidated financial
         statements of Borrower and its Subsidiaries are also made as to the
         audited consolidated financial statements of Borrower and its
         Subsidiaries as of and for the year ended December 31, 1996 which
         financial statements have been previously delivered to the Lenders. The
         representations and warranties contained in Section 4.6(b)(i) as to
         annual statutory financial statements of Borrower and its Subsidiaries
         are also made as to the annual (audited) statutory financial statements
         of Borrower and its Subsidiaries as of and for the fiscal years ended
         December 31, 1995 and 1996 which financial statements have been
         previously delivered to the Lenders.

                  (iii) Projections. The representations and warranties
         contained in Section 4.7 as to projections provided by Borrower are
         also made as to the projections provided by Borrower for the fiscal
         years ending on December 31, 1997 through 2002 which have been
         previously provided to the Lenders.

In addition, Borrower represents and warrants that, as of the date hereof, no
Default or Event of Default has occurred and is continuing.

         (b) The execution, delivery and performance by Borrower of this
Amendment and the replacement Term Loan Notes to be executed and delivered by
Borrower pursuant to this Amendment have been duly authorized by all necessary
or proper corporate action and do not require the consent or approval of any
Person which has not been obtained.

         (c) This Amendment and the replacement Term Loan Notes to be executed
and delivered by Borrower pursuant to this Amendment have been duly executed and
delivered by Borrower and each of this Amendment, the Agreement as amended
hereby and the replacement Term Loan Notes to be executed and delivered by
Borrower pursuant to this Amendment constitutes a legal, valid and binding
obligation of Borrower, enforceable against Borrower in accordance with its
terms.

         9. Fees and Expenses. Pursuant to Section 10.2, Borrower shall pay all
reasonable out-of-pocket costs and expenses of Agent in connection with the
preparation of this Amendment, including the reasonable fees and expenses of its
counsel.

         10. Conditions to Effectiveness of this Amendment. This Amendment shall
not become effective until, and shall become effective when, each and every one
of the following

<PAGE>


conditions shall have been satisfied:

         (a) executed counterparts of this Amendment, duly executed by Borrower
and the Lenders, shall have been delivered to the Agent;

         (b) the replacement Term Loan Notes in the form of Exhibit A to this
Amendment, duly executed by Borrower, shall have been delivered to the Agent;

         (c) the Agent shall have received a copy of the resolutions of the
Board of Directors of Borrower authorizing the execution, delivery and
performance by Borrower of this Amendment, certified by the Secretary or any
Assistant Secretary of Borrower, together with a certificate of the Secretary or
any Assistant Secretary of Borrower certifying as to the incumbency and true
signatures of the officers of Borrower authorized to execute this Amendment and
the replacement Term Loan Notes on behalf of Borrower;

         (d) the Agent shall have received the favorable opinion of counsel to
Borrower, covering the matters set forth in paragraph 8(b) and (c); and

         (e) the extension fee referred to in paragraph 6 above has been paid.

         11. Full Force and Effect. Except as expressly set forth herein, the
Agreement as amended hereby shall continue in full force and effect in
accordance with its terms.

         12. Counterparts. This Amendment may be executed in any number of
counterparts and by different parties hereto in separate counterparts, each of
which, when so executed and delivered, shall be deemed to be an original and all
of which taken together shall constitute but one and the same instrument.

         13. Governing Law. This Amendment shall be governed by and construed in
accordance with the laws of the State of New York, without regard to the
principles thereof regarding conflict of laws.


                [The balance of this page is intentionally blank]

<PAGE>


         IN WITNESS WHEREOF, the parties have executed this Agreement, each as
of the date first above written.




                                            LIFE USA HOLDING, INC., as Borrower


                                            By /s/ Mark A. Zesbaugh
                                              ----------------------------------
                                              Mark A. Zesbaugh, Executive
                                              Vice President and Chief
                                              Financial Officer

Term Loan Commitment

$25,000,000                                 EMPLOYERS REASSURANCE CORPORATION,
                                              as Agent and Lender


                                            By /s/ Robert Cross
                                              ----------------------------------
                                              Its President


$12,500,000                                 REPUBLIC-VANGUARD LIFE INSURANCE
                                            COMPANY, AS LENDER


                                            By /s/ John Brill
                                              ----------------------------------
                                              Its SVP & Treasurer


$12,500,000                                 WINTERTHUR LIFE RE INSURANCE
                                            COMPANY, AS LENDER


                                            By /s/ John Brill
                                              ----------------------------------
                                              Its SVP & Treasurer

<PAGE>


                                    EXHIBIT A

                       FORM OF REPLACEMENT TERM LOAN NOTE


$____________                                                New York, New York
                                                             ____________, 1997


         FOR VALUE RECEIVED, the undersigned LIFE USA HOLDING, INC., a Minnesota
corporation (hereinafter referred to as "Borrower"), hereby unconditionally
promises to pay to the order of [NAME OF LENDER], a ________________ corporation
("Lender"), at the office of Lender at __________________, or at such other
place as the holder of this Term Loan Note may designate from time to time in
writing, in lawful money of the United States of America and in immediately
available funds, the principal amount of _____________________ DOLLARS
($_______), or such lesser principal amount as may be outstanding pursuant to
the Loan Agreement (as hereinafter defined), together with interest on the
unpaid principal amount of this Term Loan Note outstanding from time to time
from the date hereof, at the rate provided in the Loan Agreement.

         This Term Loan Note is issued pursuant to that certain Loan Agreement
dated as of May 17, 1996, as amended, among Borrower, Lender and certain other
lenders and EMPLOYERS REASSURANCE CORPORATION, as agent ("Agent") for Lender and
such other lenders (the "Loan Agreement"), and is entitled to the benefit and
security of the Loan Documents provided for therein, to which reference is
hereby made for a statement of all of the terms and conditions under which the
loan evidenced hereby is made. All capitalized terms, unless otherwise defined
herein, shall have the meanings ascribed to them in the Loan Agreement.

         The principal amount of the indebtedness evidenced hereby shall be
payable in installments in the amounts and on the dates specified in the Loan
Agreement and, if not sooner paid in full, on March 31, 2002. Interest thereon
shall be paid until such principal amount is paid in full at such interest rates
and at such times as are specified in the Loan Agreement.

         If any payment on this Term Loan Note becomes due and payable on a day
other than a Business Day, the maturity thereof shall be extended to the next
succeeding Business Day and, with respect to payments of principal, interest
thereon shall be payable at the then applicable rate during such extension.

         Upon and after the occurrence of an Event of Default, this Term Loan
Note may, as provided in the Loan Agreement, and without demand, notice or legal
process of any kind, be declared, and immediately shall become, due and payable.

         Demand, presentment, protest and notice of nonpayment and protest are
hereby waived by Borrower.

<PAGE>


         This Term Loan Note has been executed, delivered and accepted at New
York, New York and shall be interpreted, governed by and construed in accordance
with, the laws of the State of New York.

                                            LIFE USA HOLDING, INC.


                                            By:  _______________________________
                                                 Name:
                                                 Title:

<PAGE>


                                   SCHEDULE 1

                            FMO INVESTMENT GUIDELINES


Borrower will loan, acquire or advance to Field Marketing Organizations (FMOs),
whether currently contracted with LifeUSA or potential LifeUSA, FMO, utilizing
proceeds received under the revolving line of credit based upon the following
general guidelines:

1.       Borrower will determine the aggregate value of a FMO based upon
         earnings multiples, an appropriate discount factor, current premium
         production and/or potential increased production for LifeUSA and
         Allianz, overall FMO growth, and other intangible factors deemed of
         value to Borrower. Based upon this valuation, Borrower will determine
         an offering amount, loadable amount, or advance amount appropriate for
         the transactions.

2.       Whether the transaction takes the form of a loan, acquisition or
         advance, Borrower will limit the up front cash payment (Initial
         Installment) to the FMO to an amount that is less than 50% of the
         aggregate valuation.

3.       The proceeds for the initial installment will take the form of cash,
         Borrower's stock, or a combination thereof determined by Borrower when
         negotiating an offer to a FMO.

4.       The aggregate valuation less the initial installment to the extent
         payable in cash will be paid out over a reasonable period of not less
         than three years. Amounts earned in subsequent periods will be
         primarily in the form of Borrower's stock, however, provisions in the
         agreement may specify that Borrower has the option to pay cash in lieu
         of stock.

5.       Borrower will include for each loan or advance transaction appropriate
         representations and warranties, affirmative, negative and financial
         covenants, conditions of default, remedies upon default and rights
         upon. Security for a loan or advance will be the FMO contract with
         Borrower and Allianz, and may also include up to 100% ownership of the
         FMO.

6.       Borrower will include in each acquisition transaction, whether 100%
         ownership or portion thereof, representations and warranties, positive,
         negative and financial covenants, conditions of default, remedies upon
         default and rights upon default deemed necessary and appropriate for
         each agreement negotiated.

Attached is exhibit 1, a form of loan agreement for FMO Investments. The actual
loan documentation may differ based upon the specific terms and negotiation of
the documentation. (exhibit 1 has not been changed)

<PAGE>


                                   SCHEDULE 2

                                LENDER ADDRESSES


1.       Employers Reassurance Corporation
         5200 Metcalf, Overland Park, Kansas  66201-1391
         Telephone:  (913) 676-5881
         Telecopy:   (913) 676-6273
         Attention:  James D. Maughn

2.       Republic-Vanguard Life Insurance Company
         2727 Turtle Creek
         Dallas, Texas  75205
         Telephone:  (214) 559-1802
         Telecopy:   (214) 522-8417
         Attention:  John Brill

3.       Winterthur Life Re Insurance Company
         2727 Turtle Creek
         Dallas, Texas  75205
         Telephone:  (214) 559-1802
         Telecopy:   (214) 522-8417
         Attention:  John Brill

<PAGE>


                                  SCHEDULE 4.3

                              LIST OF SUBSIDIARIES

LifeUSA Insurance Company           Minnesota corporation; 25,000 shares of
                                    common stock authorized; 25,000 shares of
                                    common stock outstanding; 100% of the
                                    outstanding shares are owned by Borrower

LifeUSA Securities, Inc.            Minnesota corporation; 100,000 shares of
                                    capital stock authorized; 100 shares of
                                    common stock outstanding; 100% of the
                                    outstanding shares are owned by Borrower

LifeUSA Marketing, Inc.             Minnesota corporation; 1,000 shares of
                                    capital stock authorized; 100 shares of
                                    common stock outstanding; 100% of the
                                    outstanding shares are owned by Borrower

Tax Planning Seminars, Inc.         Minnesota corporation; 100,000 shares of
                                    common stock authorized; 100 shares of
                                    common stock outstanding; 100% of
                                    outstanding shares are owned by LifeUSA
                                    Marketing, Inc.

<PAGE>


                                 AMENDMENT NO. 1
                                       TO
                        CLAIMS ADMINISTRATION AGREEMENT


         THIS AMENDMENT NO. 1, made and entered into as of February 6, 1998
between LIFEUSA INSURANCE COMPANY, a Minnesota corporation ("LifeUSA"), and
ALLIANZ LIFE INSURANCE COMPANY OF NORTH AMERICA, a Minnesota corporation (the
"Company").

                              W I T N E S S E T H:

         WHEREAS, LifeUSA and the Company have entered into the Claims
Administration Agreement effective January 1, 1997 (the "Agreement"); and

         WHEREAS, the parties hereto desire to amend the Agreement as provided
in this Amendment No. 1,

         NOW, THEREFORE, in consideration for the mutual promises and
undertakings set forth herein and for other good and valuable consideration, the
parties hereby agree as follows:

         1. Term. Section 11.1 of the Agreement is hereby amended in its
entirety to read as follows:

                  "11.1 The effective date of commencement of this Agreement
         shall be January 1, 1997, and this Agreement shall continue
         indefinitely for a minimum of four years and will be subject to
         termination upon either party giving one year advance notice of
         cancellation, provided that such notice of termination may not be given
         prior to December 31, 1999. In the event of the termination of this
         Agreement, the Company shall not directly or indirectly (through
         reinsurance or otherwise) sell any life or annuity products similar to
         the Covered Products or the New Insurance Products during the one year
         following such termination.

                  In the event of a termination of this Agreement, LifeUSA may
         not directly or indirectly (through reinsurance or otherwise) sell any
         products similar to products of the Company other than Covered Products
         during one year following such termination."

         2. Continuing Binding Effect. Except as expressly set forth herein, the
Agreement as amended hereby shall continue in full force and effect in
accordance with its terms.

<PAGE>


         IN WITNESS WHEREOF, the parties have caused this Amendment to be duly
executed and delivered.

                                              LIFEUSA INSURANCE COMPANY



                                              By:/s/Robert W. MacDonald
                                                 Robert W. MacDonald
                                                 Chief Executive Officer


                                              ALLIANZ LIFE INSURANCE COMPANY
                                              OF NORTH AMERICA


                                              By:/s/Michael T. Westermeyer
                                                 Michael T. Westermeyer
                                                 Vice President, Secretary, and
                                                 Corporate Legal Officer

<PAGE>


                                 AMENDMENT NO. 1
                                       TO
                     ADMINISTRATION AND MARKETING AGREEMENT

         THIS AMENDMENT NO. 1, made and entered into as of February 6, 1998
between LIFE USA HOLDING, INC., a Minnesota corporation ("Holding"), and ALLIANZ
LIFE INSURANCE COMPANY OF NORTH AMERICA, a Minnesota corporation (the
"Company").

                              W I T N E S S E T H:

         WHEREAS, Holding and the Company have entered into the Administration
and Marketing Agreement effective January 1, 1997 (the "Agreement"); and

         WHEREAS, the parties hereto desire to amend the Agreement as provided
in this Amendment No. 1,

         NOW, THEREFORE, in consideration for the mutual promises and
undertakings set forth herein and for other good and valuable consideration, the
parties hereby agree as follows:

         1. Term. Section 11.1 of the Agreement is hereby amended in its
entirety to read as follows:

                  "11.1 The effective date of commencement of this Agreement
         shall be January 1, 1997, and this Agreement shall continue
         indefinitely for a minimum of four years and will be subject to
         termination upon either party giving one-year advance notice of
         cancellation, provided that such notice of termination may not be given
         prior to December 31, 1999. In the event of the termination of this
         Agreement, the Company shall not directly or indirectly (through
         reinsurance or otherwise) sell any life or annuity products similar to
         the Covered Products or the New Insurance Products during the one year
         following such termination.

                  In the event of a termination of this Agreement, Holding may
         not directly or indirectly (through reinsurance or otherwise) sell any
         products similar to products of the Company other than Covered Products
         during one year following such termination.

                  In the event of a termination of this Agreement, Holding shall
         cause LifeUSA to take and Allianz shall take all reasonable business
         measures to keep in full force and effect the Covered Products serviced
         under this Agreement."

         2. Continuing Binding Effect. Except as expressly set forth herein, the
Agreement as amended hereby shall continue in full force and effect in
accordance with its terms.

<PAGE>


         IN WITNESS WHEREOF, the parties have caused this Amendment to be duly
executed and delivered.

                                      LIFE USA HOLDING, INC.



                                      By:/s/Robert W. MacDonald
                                         Robert W. MacDonald
                                         Chairman and Chief Executive Officer

                                      ALLIANZ LIFE INSURANCE COMPANY
                                      OF NORTH AMERICA


                                      By:/s/Michael T. Westermeyer
                                         Michael T. Westermeyer
                                         Vice President, Secretary, and
                                         Corporate Legal Officer

<PAGE>


                              REINSURANCE AGREEMENT


         THIS AGREEMENT, made and entered into as of February 6, 1998, between
LIFEUSA INSURANCE COMPANY, a Minnesota stock life insurance company (the
"Company"), and ALLIANZ LIFE INSURANCE COMPANY OF NORTH AMERICA, a Minnesota
stock life insurance company (the "Reinsurer").

                              W I T N E S S E T H:

         WHEREAS, the parties hereto desire to enter into this Agreement to
provide for the reinsurance of certain policies written by the Company as
provided in this Agreement,

         NOW, THEREFORE, in consideration of these premises and other good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Company and Reinsurer agree as follows:

ARTICLE I - REINSURANCE COVERAGE

A.       The Company's individual life insurance and annuities issued on the
         policy forms specified in Exhibit I shall be reinsured automatically
         with the Reinsurer, provided it meets the following requirements:

         1.       Policy issued according to the Company's then existing regular
                  new risk underwriting rules.

         2.       Mortality ratings from Standard to Table 16 (P), inclusive.

         3.       Issue age 80 or below for life insurance and issue age 85 or
                  below for annuities.

         4.       Resident of the United States or Canada.

         5.       Risk has not been submitted to the Reinsurer for facultative
                  reinsurance.

         6.       Company retains the coinsurance percentage specified in
                  Exhibit II.

         7.       The face amount of life insurance then applied for in all
                  companies, including the Company on the life, when added to
                  the face amount then in force in all companies including the
                  Company on that life, shall not exceed $2,500,000. For
                  accidental death benefits, the amount shall not exceed
                  $300,000.

<PAGE>


         8.       The maximum amount to be reinsured automatically on any one
                  life shall not exceed $500,000 for life insurance and
                  $1,000,000 for annuities.

B.       If the insurance does not meet the automatic requirements specified in
         paragraph A, the Company may submit an application for facultative
         reinsurance. An application for facultative reinsurance shall be made
         by submitting to the Reinsurer a "Preliminary Application for
         Reinsurance", Exhibit III, together with copies of all papers
         pertaining to the insurability of the risk. The Reinsurer shall have
         the option of accepting or rejecting or rating any application for
         facultative reinsurance. The Reinsurer shall promptly notify the
         Company of its underwriting action after the Reinsurer has examined the
         evidence of insurability submitted.

         If the amounts of life insurance issued and applied for in all
         companies is less than $1,500,000, the Company shall submit the
         information required in the preceding paragraph to Republic-Vanguard
         Life Insurance Company as the designated lead underwriter for the
         Reinsurer, and Republic-Vanguard Life's underwriting decision shall be
         binding on the Reinsurer.

         If the amount of life insurance issued and applied for in all companies
         is $1,500,000 or more, the Company shall submit the information
         required in the second preceding paragraph to each reinsurer with an
         Interests and Liabilities Agreement to this Agreement, and each
         reinsurer shall promptly notify the Company of its underwriting action.

C.       The liability of the Reinsurer shall begin on the effective date of the
         Company's liability on each policy reinsured hereunder. However, the
         Reinsurer's liability for facultative reinsurance on a risk shall not
         commence before the Reinsurer has accepted the application for
         reinsurance. In no event shall the reinsurance be in force and binding
         unless the issuance and delivery of such insurance constituted the
         doing of business in the United States of America in a jurisdiction in
         which the Company was properly licensed.

D.       Reinsurance shall be coinsurance and shall follow the policy forms and
         rates of the Company. The Company has furnished the Reinsurer with
         copies of its policy forms, applications, rates and values and shall
         submit to the Reinsurer policy modifications or new policy forms before
         reinsurance shall become effective hereunder.

E.       The Reinsurer's share of a policy reinsured hereunder shall remain
         unchanged so long as the policy issued by the Company remains in force,
         except as provided in ARTICLE VIII - REDUCTIONS, TERMINATIONS AND
         CHANGES.

<PAGE>


F.       Receipt by the Reinsurer of the initial reinsurance premium and of each
         subsequent reinsurance premium, in accordance with the provisions of
         ARTICLE IV - REPORTS AND REMITTANCES of this Agreement shall be a
         condition to the Reinsurer's continuing liability for reinsurance of
         each policy reinsured.

G.       The Company shall inform the Reinsurer of any reinsurance by means of
         the monthly accounting report as described in ARTICLE IV - REPORTS AND
         REMITTANCES.

H.       If a policy reinsured is changed to a plan of insurance not included in
         Exhibit I, reinsurance under this Agreement shall continue only with
         the written agreement of the Reinsurer, except as provided in paragraph
         A of ARTICLE VIII - REDUCTIONS, TERMINATIONS AND CHANGES.

I.       The Reinsurer shall establish and assume liability for all statutory
         reserves, as required under law by the State of Minnesota, in
         proportion to the Reinsurer's liability for reinsurance on each policy
         reinsured.

ARTICLE II - REINSURANCE PREMIUMS

A.       The Company shall pay the Reinsurer as reinsurance premiums, the
         reinsured portion of the premiums and deposits received by the Company
         from its insureds, including the policy fee.

B.       The Reinsurer shall pay the Company the allowances described in Exhibit
         IV.

C.       The Reinsurer shall not reimburse the Company for the amount of any
         premium taxes.

ARTICLE III - CLAIMS

The Reinsurer shall reimburse the Company for the reinsured portion of all
claims. Reinsured claims shall be reported by the Company and paid by the
Reinsurer on the following basis:

A.       The Reinsurer shall be liable to the Company for the insurance benefits
         reinsured under this Agreement as the Company shall be liable for such
         benefits. All reinsurance claim settlements shall be subject to the
         terms and conditions of the particular form of contract under which the
         Company is liable.

B.       When the Company is advised of a claim, it shall promptly notify the
         Reinsurer.

C.       The Company shall submit to the Reinsurer a copy of each paper
         connected with the claim to the extent that such papers are requested
         by the Reinsurer in accordance with criteria established from time to
         time by the Reinsurer. After reviewing such claim papers, the Reinsurer
         shall give its opinion as to how it would have handled the claim had it
         been a claim of the Reinsurer. The Reinsurer shall give its opinion
         within ten

<PAGE>


         working days after the Reinsurer shall have received a copy of each
         paper connected with the claim. If no response is received within this
         ten-day period, it will be presumed the Reinsurer is agreeable to
         payment of the claim.

D.       Payment of reinsurance proceeds shall be on the same basis as
         settlement is made by the Company under the policy reinsured hereunder.

E.       The Company shall promptly notify the Reinsurer of its intention to
         contest insurance reinsured under this Agreement or to assert defenses
         to a claim for such insurance. if the Company's contest of such
         insurance results in the reduction of its liability, the Reinsurer's
         share of such reduction shall be the percentage set forth in Exhibit
         II, based on the date the policy was first reinsured under this
         Agreement.

         If the Reinsurer should decline to participate in the contest or
         assertion of defenses, the Reinsurer then shall discharge all of its
         liability by the payment of the full amount of reinsurance to the
         Company, and the Reinsurer shall not share in any subsequent reduction
         in liability.

F.       If the amount of insurance provided by a policy reinsured under this
         Agreement is increased or reduced because of a misstatement of age or
         sex established after the death of the insured, the Reinsurer's share
         of such increase or reduction shall be the percentage set forth in
         Exhibit II, based on the date the policy was first reinsured under this
         Agreement.

G.       The Company alone shall pay the routine expenses incurred in connection
         with settling claims. These expenses may include compensation of agents
         and employees and the cost of routine investigations.

H.       The Reinsurer shall share with the Company all expenses which are not
         routine. Expenses which are not routine shall be those directly
         incurred in connection either with the contest of insurance or the
         assertion of defenses to insurance or with the possibility of a contest
         or assertion of defenses.

         The Reinsurer's share of these expenses shall be the percentage set
         forth in Exhibit II, based on the date the policy was first reinsured
         under this Agreement. However, if the Reinsurer has discharged its
         liability under paragraph E of this Article, the Reinsurer shall not
         share in any expenses incurred after the date it has discharged its
         liability. The term "claim expenses" shall mean statutory interest
         payable on insurance proceeds, court costs, interest upon judgments,
         and allocated investigation, adjustment and legal expenses, but the
         term "claim expenses" shall not include salaries paid to employees of
         the Company.

I.       Any particular reinsurer shall be obligated to reimburse the Company
         for the percentage set forth in that reinsurer's interests and
         Liabilities Agreement of any

<PAGE>


         amount paid by the Company for punitive, exemplary or compensatory
         damages arising out of the conduct of the Company in the investigation,
         trial or settlement of any claim or failure to pay or delay in payment
         of any benefit under a policy reinsured by this Agreement, but only if
         that particular reinsurer shall have, in advance of any such conduct by
         the Company, counseled with the Company and concurred in the Company's
         course of conduct.

ARTICLE IV - REPORTS & REMITTANCES

The following rules for Monthly Reinsurance Accounting are required:

A.       The reinsurance premiums required under this Agreement shall be payable
         to the Reinsurer on the same basis as the insurance premiums and
         deposits are payable to the Company.

B.       Within ten days following the close of each month, the Company shall
         provide the Reinsurer with a statement listing the total and the
         reinsured portions of all premiums, deposits, refunds, allowances,
         claims, surrender benefits, policy loans, reserves and other mutually
         agreed upon items applicable to the month just ended. The format and
         methods of calculation of such items shall be in a form mutually
         acceptable to all parties.

C.       For administrative purposes only, if a statement shows that a net
         balance is payable to the Reinsurer, the Company shall include with the
         statement its payment for the amount of the net balance due the
         Reinsurer. If payment for the full amount of the net balance due the
         Reinsurer is not included with the statement, the reinsurance premiums
         for all of the risks listed on the statement shall be in default. If a
         statement shall not be received by the Reinsurer within thirty days
         after the close of the month, the reinsurance premiums for all of the
         risks that would have been listed on such a statement shall be in
         default.

         Also for administrative purposes only, if a statement shows that a net
         balance is payable to the Company, the Reinsurer shall pay to the
         Company the amount of the net balance within thirty days after the day
         on which the Reinsurer receives the monthly statement from the Company.

D.       It is the understanding of both parties that both parties desire the
         payment of net balances due no less frequently than weekly. Either
         party may, at its option and with the cooperation and consent of the
         other party, implement appropriate procedures designed to accomplish
         such transfers along with the appropriate statements. Such procedures
         may involve the establishment of special bank accounts and the use of
         wires, express mail or equivalent means. The establishment of such
         procedures, however, does not remove from either party any of the
         rights or obligations set forth in the other paragraphs of this
         Article.

<PAGE>


E.       The Reinsurer shall have the right to terminate the reinsurance on
         risks for which reinsurance premiums are in default by giving ninety
         days written notice of termination to the Company. The Insurance
         Department of the State of Minnesota shall be sent a copy of such
         written notice by registered mail. As of the close of the last day of
         this ninety-day notice period, all of the Reinsurer's liability for
         reinsurance on risks which are the subject of the termination notice
         shall terminate unless the Reinsurer shall have been paid the amount in
         default prior to that time.

         Notwithstanding termination of reinsurance as provided by this
         paragraph, the Company shall continue to be liable to the Reinsurer for
         all unpaid reinsurance premiums earned by the Reinsurer under this
         Agreement.

F.       There shall be no reinstatement of reinsurance terminated under
         paragraph E of this Article.

G.       The first day of the ninety-day notice of termination under paragraph E
         of this Article shall be the day the notice shall be deposited in the
         mail addressed to the Company's Home Office, or, if the mail is not
         used, the day it is delivered to the Company's Home Office or to an
         officer of the Company.

H.       Within thirty days following the close of each calendar quarter, the
         Company shall prepare and submit to the Reinsurer an in force listing
         of all risks reinsured under this Agreement setting forth pertinent
         data mutually agreed upon by all parties.

I.       All amounts payable under this Agreement shall be payable in the lawful
         money of the United States; except, however, that they shall be payable
         in the lawful money of Canada if the Company's insurance is based on
         Canadian currency.

ARTICLE V - EXPENSES

The Company shall bear the expense of all medical examinations, inspection fees
and other charges incurred in connection with the issuance of the Company's
insurance policies reinsured. The Reinsurer will reimburse the Company for the
Reinsurer's share of any guaranty fund assessments with respect to the policies
reinsured hereunder based on the percentage of the policies reinsured hereunder.

ARTICLE VI - INTEREST ON STATEMENTS AND CLAIMS

A.       Interest accrual on all amounts owed from one party to the other begins
         on the tenth day following the end of the month. All interest credited
         shall be simple interest.

<PAGE>


B.       This arrangement shall take effect beginning with the [MONTH AND YEAR]
         statement. Interest accrual for the [MONTH AND YEAR] statement shall
         begin on [10TH OF THE NEXT FOLLOWING MONTH].

C.       On the twentieth day of the month preceding the end of each calendar
         quarter (on the following business day if the twentieth day falls on a
         weekend or holiday), the interest rate shall be established which shall
         apply to any statements or claims due during the following calendar
         quarter.

D.       The interest rate shall be the three-month Treasury Bill rate as stated
         in The Wall Street Journal.

ARTICLE VII - OVERSIGHTS

It is understood and agreed that if failure to comply with the terms of this
Agreement is shown to be unintentional and the result of a misunderstanding or
oversight on the part of either the Company or the Reinsurer, both the Company
and the Reinsurer shall be restored to the positions they would have occupied
had no such misunderstanding or oversight occurred, provided the failure is
rectified within a reasonable time after discovery.

ARTICLE VIII - REDUCTIONS, TERMINATIONS AND CHANGES

A.       If there is a contractual or non-contractual replacement or change in
         the insurance reinsured under this Agreement, the insurance shall
         continue to be reinsured with the Reinsurer.

B.       If the insurance reinsured under this Agreement increases and;

         1.       The increase is subject to new underwriting evidence, the
                  provisions of ARTICLE I - REINSURANCE COVERAGE shall apply to
                  the increase in reinsurance.

         2.       The increase is not subject to new underwriting evidence, the
                  Reinsurer shall accept automatically the increase in
                  reinsurance, provided that the total amount ceded does not
                  exceed the Reinsurer's automatic binding limit.

C.       If the amount of insurance provided by a policy reinsured under this
         Agreement is increased or reduced, the Reinsurer's share of such
         increase or reduction shall be the percentage set forth in Exhibit II,
         based on the date the policy was first reinsured under this Agreement.

<PAGE>


D.       If insurance reinsured under this Agreement is increased or, reduced,
         the Reinsurer's share of any adjustments to cash values, reserves,
         policy loans, or other shared values shall be the percentage set forth
         in Exhibit II, based on the date the policy was first reinsured under
         this Agreement.

E.       If insurance reinsured under this Agreement is terminated, the
         reinsurance for the individual risk involved shall be terminated on the
         effective date of termination.

F.       On facultative reinsurance, if the Company wishes to reduce the
         mortality rating, this reduction shall be reunderwritten on a
         facultative basis under the facultative provisions of this Agreement.

G.       The Reinsurer shall refund to the Company all unearned reinsurance
         premiums not including policy fees, less applicable allowances, arising
         from reductions, terminations and changes as described in this Article.

H.       If there is a contractual or non-contractual replacement or change in
         the insurance reinsured under this Agreement, the reinsurance
         allowances set forth in Exhibit IV shall be calculated, based on policy
         duration from the original date of issue, unless full new underwriting
         evidence according to the Company's regular underwriting rules is
         required. If such evidence is required, then the reinsurance allowance
         shall be based on the effective date of the replacement or change, but
         only in the proportion and to the extent that full first year
         compensation is payable, and subject to approval of the Reinsurer.

ARTICLE IX - ACCESS TO RECORDS

A.       The Reinsurer, by its duly authorized and appointed representatives,
         shall have the right at any reasonable time to examine at the office of
         the Company or the offices of any of the agencies which produce
         business for the Company, all papers and documents relating to
         reinsurance under this Agreement.

B.       At least once each year, the independent auditors of the Company shall
         perform certain confirmation procedures, agreed upon by the Company and
         the Reinsurer, in connection with the reinsurance. A copy of the report
         of the independent auditor shall be furnished to the Reinsurer.

ARTICLE X - UNAUTHORIZED REINSURERS

The Reinsurer agrees to fund its share of the Company's ceded statutory reserves
by:

1.       Escrow or trust accounts for the benefit of the Company; and/or

2.       Cash advances;

<PAGE>


if, without such funding, a penalty would accrue to the Company on any financial
statement it is required to file with the insurance regulatory authorities
involved.

ARTICLE XI - INSOLVENCY

A.       In the event of the insolvency of the Company, all reinsurance shall be
         payable on the basis of the policies reinsured directly to its
         liquidator, receiver, conservator or statutory successor, without
         diminution because of the insolvency of the Company or because such
         liquidator, receiver, conservator or statutory successor has failed to
         pay all or a portion of any claim.

B.       In the event of the insolvency of the Company, the liquidator,
         receiver, conservator or statutory successor shall give the Reinsurer
         written notice of the pendency of a claim on a policy reinsured within
         a reasonable time after such claim is filed in the insolvency
         proceeding. During the pendency of a claim, the Reinsurer may
         investigate such claim and interpose in the name of the Company, its
         liquidator, receiver, conservator or statutory successor, but at its
         own expense, in the proceeding where such claim is to be adjudicated,
         any defense or defenses which the Reinsurer may deem available to the
         Company or its liquidator, receiver, conservator or statutory
         successor.

C.       The expense thus incurred by the Reinsurer shall be chargeable, subject
         to court approval, against the Company as part of the expenses of
         conservation, liquidation or insolvency to the extent of a
         proportionate share of the benefit which may accrue to the Company
         solely as a result of the defense undertaken by the Reinsurer. Where
         two or more reinsurers are involved in the same claim and a majority in
         Interest elect to interpose a defense or defenses to such claim, the
         expense shall be apportioned as though such expense had been incurred
         by the Company.

ARTICLE XII - ARBITRATION

A.       It is the intention of the parties that customs and usages of the
         business of reinsurance shall be given full effect in the
         interpretation of this Agreement. The parties shall act in all things
         with the highest good faith. A dispute or difference between the
         parties with respect to the operation or interpretation of this
         Agreement on which an amicable understanding cannot be reached shall be
         decided by arbitration. The arbitrators are empowered to decide all
         questions or issues and shall be free to reach their decisions from the
         standpoint of equity and customary practices of the insurance and
         reinsurance industry rather than from that of strict law.

B.       There shall be three arbitrators who shall be active or retired
         officers of life insurance companies other than the contracting parties
         or their affiliates. Each of the contracting companies shall appoint
         one of the arbitrators and these two arbitrators shall select the
         third. In the event that either contracting party should fail to choose
         an arbitrator within thirty days after the other contracting party has
         given notice of its arbitrator appointment,

<PAGE>


         that contracting company may choose two arbitrators, who shall in turn
         choose a third arbitrator before entering arbitration. If the two
         arbitrators are unable to agree upon the selection of a third
         arbitrator within thirty days following their appointment, each
         arbitrator shall nominate three candidates within ten days thereafter,
         two of whom the other shall decline and the decision shall be made by
         drawing lots.

C.       The arbitrators shall decide by a majority of votes and from their
         written decision there can be no appeal. The cost of arbitration,
         including the fees of the arbitrators, shall be borne by the losing
         party unless the arbitrators decide otherwise.

ARTICLE XIII - RECAPTURE

Insurance reinsured under this Agreement shall not be eligible for recapture.

ARTICLE XIV - REINSTATEMENTS

If insurance shall lapse for nonpayment of premium and if it is reinstated in
accordance with its terms and the rules of the Company, the applicable
reinsurance shall be reinstated by the Reinsurer, subject to the condition that
the Company shall pay to the Reinsurer all reinsurance premiums in the same
manner as the Company shall receive its premiums under its policy.

ARTICLE XV - PARTIES TO THE AGREEMENT

This Agreement is for indemnity reinsurance solely between the Company and the
Reinsurer. The acceptance of reinsurance shall not create any right or legal
relation whatever between the Reinsurer and the insured or any other person
having an interest in any kind of insurance issued by the Company.

ARTICLE XVI - SCOPE AND DURATION OF AGREEMENT

A.       This Agreement shall be effective on April 1, 1998. This Agreement may
         be terminated with respect to new business to be reinsured thereafter
         at any time, subject to paragraph B of this Article, by either party
         giving both the following two written notices:

         1.       Ninety days notice of termination to the other party; and

         2.       Ninety days notice of termination to the Department of
                  Insurance of the State of Minnesota, by registered mail.

         Reinsurance of policies in force on the date of termination shall
         remain in force until the extinction of the Company's liability under
         the policies reinsured.

<PAGE>


B.       The first day of the ninety-day notice period in subparagraph 2 of
         paragraph A of this Article shall be:

         1.       The day immediately following the day in which the notice is
                  deposited as registered mail; or

         2.       If delivered by means other than mail, the day the notice is
                  delivered at the office of the Minnesota Insurance Department.

C.       Notwithstanding the provisions of paragraph A of this Article, if the
         Reinsurer terminates this Agreement with respect to new reinsurance and
         the Company has not arranged for a replacement reinsurer for new
         reinsurance prior to the date of termination under paragraph A of this
         Article, the Company may, by written notice to the Reinsurer prior to
         expiration of the ninety day period referred to in paragraph A of this
         Article, require that this Agreement shall continue in effect for up to
         an additional ninety days.

<PAGE>


         IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed and delivered.

                                             LIFEUSA INSURANCE COMPANY



                                             By:/s/Robert W. MacDonald
                                                Robert W. MacDonald
                                                Chief Executive Officer


                                             ALLIANZ LIFE INSURANCE COMPANY
                                             OF NORTH AMERICA


                                             By:/s/Michael T. Westermeyer
                                                Michael T. Westermeyer
                                                Vice President, Secretary, and
                                                Corporate Legal Officer

<PAGE>


                                    EXHIBIT I


                     LIFE AND ANNUITY COINSURANCE AGREEMENT
                            Effective: April 1, 1991

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota



The format of EXHIBIT I was changed as of September 1, 1993, to include only
Policy Forms and Plan Codes. However, this Agreement shall continue to coinsure
all state variations of the Policy Forms and Plan Codes in EXHIBIT I. Any state
variations of Policy Forms and Plan Codes which may have inadvertently not been
included in a previous EXHIBIT I to this Agreement shall be deemed to have been
reinsured under this Agreement, according to the terms for that Policy Form and
Plan Code, as at the date such policies were issued.


         PLAN CODE                                   DESCRIPTION

         POLICIES

        1000                       Security Assuror
        1100                       Security Planner
        1200                       Universal Annuity Life
        1250                       Universal Annuity Life with idea
        1300                       Asset Protector
        1400                       Universal Annuity Life III
        1450                       Universal Annuity Life III with idea
        2000                       Single Premium Security Assuror
        2100                       Single Premium Security Planner
        2200                       DUALife I
        2400                       DUALifeIII
        4000                       Assuror Annuity
        4100                       Planner Annuity
        4200                       Accumulator Annuity
        4203                       Buffet 5
        4208                       Accumulator Annuity
        4214                       Accumulator Classic with 10% Bonus and 4%
                                     Guarantee
        4250                       Single Premium Accumulator Annuity
        4253                       Single Premium Buffet 5
        4255                       Accumulator V Annuity
        4258                       Single Premium Accumulator Annuity

<PAGE>


EXHIBIT I - Continued

         PLAN CODE                                   DESCRIPTION

         POLICIES (CONTINUED)

        4300                       Single Premium Immediate Annuity
        4400                       EXCELerator Annuity - Ages 64 and under
        4410                       EXCELerator Annuity - Ages 65 and over
        4500                       Idea Annuity - Ages 64 and under
        4510                       Idea Annuity - Ages 65 and over
        4600                       Accumulator X Annuity
        4650                       Single Premium Accumulator X Annuity
        4700                       Universal Retirement Plan
        4800                       Accumulator Classic
        4810                       Accumulator Classic with 10% Bonus
        4850                       Single Premium Accumulator Classic
        4900                       Annuitizer
        4950                       Single Premium Annuitizer
        6000                       Step Rate Annuity
        6050                       Single Premium Step Rate Annuity
        6100                       Total Security Annuity
        6150                       Single Premium Total Security Annuity
        6200                       ANNU-A-DEX Single Premium Annuity
        6300                       Ideal Annuity
        6350                       Ideal Annuity GRO Conversion
       63009                       Ideal Index Annuity
       63109                       Ideal Index Annuity GRO without Index Rider
       63509                       Ideal Index Annuity GRO with Index Rider
       14004                       UAL III with higher commissions
       14504                       UAL III with higher commissions and idea
       42006                       Buffet 6
       42007                       Buffet 7
       42008                       Buffet 8
       42009                       Buffet 9
       42010                       Buffet 10
       42012                       Buffet 12
       42506                       Single Premium Buffet 6
       42507                       Single Premium Buffet 7
       42508                       Single Premium Buffet 8
       42509                       Single Premium Buffet 9
       42510                       Single Premium Buffet 10
       42512                       Single Premium Buffet 12
       42514                       SP Accumulator Classic-10% Bonus-4%
       Guarantee
       48510                       SP Accumulator Classic with 10% Bonus
       92000                       Senior Assuror

<PAGE>


EXHIBIT I - Continued

         PLAN CODE                                 DESCRIPTION

         RIDERS

       31001                       Waiver of Monthly Deduction
       31002                       Disability Income
       31003                       Accidental Death Benefit
       31004                       Guaranteed Insurability
       31005                       Children's Insurance Rider
       31006                       Family Insurance Rider
       31007                       Waiver of Monthly Premium
      310011                       Waiver of Monthly Premium (Unisex)
      310061                       Family Insurance Rider (Unisex)
       31008                       DUAL Waiver of Monthly Premium
       31009                       DUAL Disability Income on Insured Two

<PAGE>


                                   EXHIBIT II


                     LIFE AND ANNUITY COINSURANCE AGREEMENT
                            Effective: April 1, 1991

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota


                             COINSURANCE PERCENTAGES


For all policies reinsured under this Agreement, the Company and the Reinsurer
shall share the risks in accordance with the following schedule of coinsurance
percentages:

                                      LIFE
                                      ----

      Policies First               Company's                     Reinsurer's
  Reinsured Between:                 Share                         Share
  ------------------               ---------                     -----------

04/01/91 and 12/31/91                 30.0%                         70.0%

01/01/92 and 12/31/92                 30.0%                         70.0%

01/01/93 and 06/30/93                 35.0%                         65.0%

07/01/93 and 09/30/95                 50.0%                         50.0%

10/01/95 and thereafter               25.0%                         75.0%




                                    ANNUITIES
                                    ---------

04/01/91 and 12/31/91                 25.0%                         75.0%

01/01/92 and 12/31/92                 25.0%                         75.0%

01/01/93 and 06/30/93                 35.0%                         65.0%

07/01/93 and 09/30/95                 50.0%                         50.0%

10/01/95 and thereafter               25.0%                         75.0%

<PAGE>


                                   EXHIBIT III


                     LIFE AND ANNUITY COINSURANCE AGREEMENT
                            Effective: April 1, 1991

                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota




Exhibit III will consist of the Preliminary Application for Reinsurance to be
agreed by the Reinsurers. A copy of the Preliminary Application for Reinsurance
used by Republic-Vanguard Life will be Exhibit III.

<PAGE>


                                   EXHIBIT IV


                     LIFE AND ANNUITY COINSURANCE AGREEMENT
                            Effective: April 1, 1991


                                    issued to

                            LIFEUSA INSURANCE COMPANY
                             Minneapolis, Minnesota



                                   ALLOWANCES


1.      The Reinsurer shall pay the Company allowances on "policy", "initial",
        and "renewal" premiums as set forth in Sections 2, 3, 4, 5, 6, 7 and 8
        of this Exhibit. In all cases, allowances shall apply to the policy
        described, including any riders attached thereto.

2.      The Reinsurer shall pay to the Company an allowance equal to a
        percentage of the reinsured portion of each policy's "policy" premium.
        The "policy" premium is the annualized first year planned target
        premium, as determined on the date of issue. The percentage, for
        policies issued after the effective date of this Agreement, shall be
        30.0% for Plans 1000, 1200, 1250, 1400, 1450, 2200, 2400, 14004, and
        14504 (and all state variations), the Security Assuror, Universal
        Annuity Life, Universal Annuity Life with idea, Universal Annuity Life
        III, Universal Annuity Life III with idea, DUALife, DUALife III,
        Universal Annuity Life III with higher commissions, and Universal
        Annuity Life III with higher commissions and idea, respectively, and
        35.0% for Plan 1100 (and all state variations), the Security Planner.

3.      The Reinsurer shall pay to the Company an allowance equal to 120.0% of
        the reinsured portion of each policy's "initial" premium for Plans 1000,
        1100, 1200, 1250, 1400, 1450, 2200, and 2400 (and all state variations)
        and 135.0% for Plans 14004 and 14504 (and all state variations). The
        "initial" premium is the fully commissionable portion of the first year
        premium actually received, within the first fifteen months, by the
        Company from the insured.

4.      For Plans 1000, 1100, 1200, 1250, 1400, 1450, 2200, 2400, 14004, and
        14504, the Reinsurer shall pay to the Company an allowance equal to a
        percentage of the reinsured portion of each policy's "renewal" premium.
        The "renewal" premium is any deposit or premium actually received by the
        Company from the insured, which does not qualify as "initial" premium as
        defined in Section 3 of this Exhibit. The percentage shall be 18% for
        deposits and premium received prior to the fifth policy anniversary,
        15.5% for deposits on

<PAGE>


         the fifth through ninth policy anniversaries, and 12-1/2% for deposits
         and premiums received on or after the tenth policy anniversary.
         "Renewal" premium may include premiums or deposits received prior to
         the first policy anniversary.

5.      The Reinsurer shall pay to the Company an allowance equal to a
        percentage of the reinsured portion of any policy's "single" premium.
        The single premium is the fully commissionable portion of the premium or
        the excess premium actually received by the Company from the insured for
        Plans 2000 and 2100. The percentage shall be 20% for Plan 2000 (and all
        state variations) and 18% for Plan 2100 (and all state variations).

6.      The Reinsurer shall pay to the Company the following reinsurance
        allowances, which are equal to a percentage of the reinsured portion of
        any policy's total collected premium for the policy year:

   ANNUITY         ISSUE           FIRST YEAR           RENEWAL ALLOWANCES
    PLAN            AGE            ALLOWANCE           YEARS 2-5        YEARS 6+
 ----------      --------          ----------          ---------        --------

   4000          Below 61             17.50%             15.0%           10.0%
   4000          Above 60             15.00%             10.0%            7.5%
   4100          Below 61             12.50%             10.0%            7.5%
   4100          Above 60             12.50%              8.0%            6.0%
   4400          Below 56             15.25%
   4400          56 through 64        14.30%
   4500          Below 56             15.25%
   4500          56 through 64        14.30%
   4410          Above 64             13.05%
   4510          Above 64             13.05%
   4900          Below 56             22.00%             22.0%           13.0%
   4950          56 through 64        18.50%             18.5%           11.5%
   6000          Below 56             17.00%             17.0%           13.0%
   6050          56 through 64        14.50%             14.5%           11.5%
   6300          Below 56             19.50%
   6300          56 through 80        17.30%
   6350          Below 56              0.00%
   6350          56 through 80         0.00%
  63009          Below 56             19.50%
  63009          56 through 64        17.30%
  63109          All                   0.00%
  63509          All                   0.00%

        For policies issued through December 31, 1996, the Reinsurer shall grant
        additional ceding allowances equal to 0.20% of any policy's total
        collected premium for policy years two through ten plus 0.20% of any
        policy's account value as of the beginning of policy years two through
        ten.

<PAGE>


        For policies issued on or after January 1, 1997, the Reinsurer shall
        grant additional ceding allowances equal to 0.16% of any policy's total
        collected premium for policy years two and thereafter plus 0.16% of any
        policy's account value as of the beginning of policy years two and
        thereafter.

7.      The Reinsurer shall pay to the Company the following reinsurance
        allowances, which are equal to a percentage of the reinsured portion of
        any policy's total collected premium for the policy year, separate
        percentages applying to that portion of the total collected premium for
        the policy year up to the planned premium called for in the policy and
        to that portion of the total collected premium for the policy year which
        is in excess of the planned premium called for in the policy:

               Portion of Collected Premium Up to Planned Premium

 ANNUITY          ISSUE         FIRST YEAR          RENEWAL ALLOWANCES
   PLAN            AGE          ALLOWANCE          YEARS 2-5        YEARS 6+
- ----------      --------        ----------         ---------        --------

  4200          Below 56             22.0%             22.0%           13.0%
  4200          Above 55             18.5%             18.5%           11.5%
  4203          Below 56             22.0%             22.0%           13.0%
  4203          Above 55             18.5%             18.5%           11.5%
  4208          Below 56             22.0%             22.0%           13.0%
  4208          Above 55             18.5%             18.5%           11.5%
  4214          Below 56             22.0%             22.0%           13.0%
  4214          Above 55             18.5%             18.5%           11.5%
  4250          Below 56             15.5%             15.5%            7.0%
  4250          Above 55             13.0%             13.0%            7.0%
  4253          Below 56             15.5%             15.5%            7.0%
  4253          Above 55             13.0%             13.0%            7.0%
  4255          Below 56             15.5%             15.5%            7.0%
  4255          Above 55             13.0%             13.0%            7.0%
  4258          Below 56             15.5%             15.5%            7.0%
  4258          Above 55             13.0%             13.0%            7.0%
  4300          All                   8.5%              0.0%            0.0%
  4600          Below 56             15.5%             15.5%           13.0%
  4600          Above 55             13.0%             13.0%           11.5%
  4650          Below 56             15.5%             15.5%            7.0%
  4650          Above 55             13.0%             13.0%            7.0%
  4800          Below 56             22.0%             22.0%           13.0%
  4800          Above 55             18.5%             18.5%           11.5%
  4810          Below 56             22.0%             22.0%           13.0%
  4810          Above 55             18.5%             18.5%           11.5%
  4850          Below 56             15.5%             15.5%            7.0%
  4850          Above 55             13.0%             13.0%            7.0%
  6100          All                  17.5%             17.5%           17.5%
  6150          All                  17.5%             17.5%           17.5%

<PAGE>


ANNUITY              ISSUE         FIRST YEAR         RENEWAL ALLOWANCES
  PLAN                AGE          ALLOWANCE         YEARS 2-5        YEARS 6+
- ----------         --------        ----------        ---------        --------

CONTINUED. . .

42006              Below 56             22.0%            22.0%           13.0%
42006              Above 55             18.5%            18.5%           11.5%
42007              Below 56             22.0%            22.0%           13.0%
42007              Above 55             18.5%            18.5%           11.5%
42008              Below 56             22.0%            22.0%           13.0%
42008              Above 55             18.5%            18.5%           11.5%
42009              Below 56             22.0%            22.0%           13.0%
42009              Above 55             18.5%            18.5%           11.5%
42010              Below 56             22.0%            22.0%           13.0%
42010              Above 55             18.5%            18.5%           11.5%
42012              Below 56             22.0%            22.0%           13.0%
42012              Above 55             18.5%            18.5%           11.5%
42506              Below 56             15.5%            15.5%            7.0%
42506              Above 55             13.0%            13.0%            7.0%
42507              Below 56             15.5%            15.5%            7.0%
42507              Above 55             13.0%            13.0%            7.0%
42508              Below 56             15.5%            15.5%            7.0%
42508              Above 55             13.0%            13.0%            7.0%
42509              Below 56             15.5%            15.5%            7.0%
42509              Above 55             13.0%            13.0%            7.0%
42510              Below 56             15.5%            15.5%            7.0%
42510              Above 55             13.0%            13.0%            7.0%
42512              Below 56             15.5%            15.5%            7.0%
42512              Above 55             13.0%            13.0%            7.0%
42514              Below 56             15.5%            15.5%            7.0%
42514              Above 55             13.0%            13.0%            7.0%
48510              Below 56             15.5%            15.5%            7.0%
48510              Above 55             13.0%            13.0%            7.0%

            Portion of Collected Premium in Excess of Planned Premium

 ANNUITY             ISSUE         FIRST YEAR         RENEWAL ALLOWANCES
   PLAN               AGE          ALLOWANCE         YEARS 2-5        YEARS 6+
- ----------         --------        ----------        ---------        --------

  4200             Below 56             15.5%            15.5%            7.0%
  4200             Above 55             13.0%            13.0%            7.0%
  4203             Below 56             15.5%            15.5%            7.0%
  4203             Above 55             13.0%            13.0%            7.0%
  4208             Below 56             15.5%            15.5%            7.0%
  4208             Above 55             13.0%            13.0%            7.0%
  4214             Below 56             15.5%            15.5%            7.0%
  4214             Above 55             13.0%            13.0%            7.0%

<PAGE>


 ANNUITY             ISSUE           FIRST YEAR       RENEWAL ALLOWANCES
   PLAN               AGE            ALLOWANCE       YEARS 2-5        YEARS 6+
- ----------         --------          ----------      ---------        --------

CONTINUED. . .

 4250              Below 56             15.5%          15.5%            7.0%
 4250              Above 55             13.0%          13.0%            7.0%
 4253              Below 56             15.5%          15.5%            7.0%
 4253              Above 55             13.0%          13.0%            7.0%
 4255              Below 56             15.5%          15.5%            7.0%
 4255              Above 55             13.0%          13.0%            7.0%
 4258              Below 56             15.5%          15.5%            7.0%
 4258              Above 55             13.0%          13.0%            7.0%
 4300              All                   8.5%           0.0%            0.0%
 4600              Below 56             15.5%          15.5%            7.0%
 4600              Above 55             13.0%          13.0%            7.0%
 4650              Below 56             15.5%          15.5%            7.0%
 4650              Above 55             13.0%          13.0%            7.0%
 4800              Below 56             15.5%          15.5%            7.0%
 4800              Above 55             13.0%          13.0%            7.0%
 4810              Below 56             15.5%          15.5%            7.0%
 4810              Above 55             13.0%          13.0%            7.0%
 4850              Below 56             15.5%          15.5%            7.0%
 4850              Above 55             13.0%          13.0%            7.0%
 6100              All                  17.5%          17.5%            6.5%
 6150              All                  17.5%          17.5%            6.5%
42006              Below 56             15.5%          15.5%            7.0%
42006              Above 55             13.0%          13.0%            7.0%
42007              Below 56             15.5%          15.5%            7.0%
42007              Above 55             13.0%          13.0%            7.0%
42008              Below 56             15.5%          15.5%            7.0%
42008              Above 55             13.0%          13.0%            7.0%
42009              Below 56             15.5%          15.5%            7.0%
42009              Above 55             13.0%          13.0%            7.0%
42010              Below 56             15.5%          15.5%            7.0%
42010              Above 55             13.0%          13.0%            7.0%
42012              Below 56             15.5%          15.5%            7.0%
42012              Above 55             13.0%          13.0%            7.0%
42506              Below 56             15.5%          15.5%            7.0%
42506              Above 55             13.0%          13.0%            7.0%
42507              Below 56             15.5%          15.5%            7.0%
42507              Above 55             13.0%          13.0%            7.0%
42508              Below 56             15.5%          15.5%            7.0%
42508              Above 55             13.0%          13.0%            7.0%
42509              Below 56             15.5%          15.5%            7.0%
42509              Above 55             13.0%          13.0%            7.0%

<PAGE>


 ANNUITY             ISSUE            FIRST YEAR        RENEWAL ALLOWANCES
   PLAN               AGE             ALLOWANCE       YEARS 2-5        YEARS 6+
- ----------         --------           ----------      ---------        --------
CONTINUED. . .
42510              Below 56             15.5%          15.5%            7.0%
42510              Above 55             13.0%          13.0%            7.0%
42512              Below 56             15.5%          15.5%            7.0%
42512              Above 55             13.0%          13.0%            7.0%
42514              Below 56             15.5%          15.5%            7.0%
42514              Above 55             13.0%          13.0%            7.0%
48510              Below 56             15.5%          15.5%            7.0%
48510              Above 55             13.0%          13.0%            7.0%

        For policies issued through December 31, 1996, the Reinsurer shall grant
        additional ceding allowances equal to 0.20% of any policy's total
        collected premium for policy years two through ten plus 0.20% of any
        policy's account value as of the beginning of policy years two through
        ten.

        For policies issued on or after January 1, 1997, the Reinsurer shall
        grant additional ceding allowances equal to 0.16% of any policy's total
        collected premium for policy years two and thereafter plus 0.16% of any
        policy's account value as of the beginning of policy years two and
        thereafter.

8.      For policies issued through December 31, 1994, the Reinsurer shall pay
        to the Company reinsurance allowances for Plan 4700, the Universal
        Retirement Plan, which shall be according to the following two
        schedules, the reinsurance allowances being dependent on whether the
        policy reinsured was sold through the Universal Benefits Life Division
        (UBL) or the General Market Division (GM). UBL policies are administered
        on the FIMMAS computer system, and the GM policies are administered on
        the VersaTUL computer system.

                      SCHEDULE ONE: GENERAL MARKET DIVISION

               Portion of Collected Premium Up to Planned Premium

 ANNUITY        ISSUE     FIRST YEAR             RENEWAL ALLOWANCES
   PLAN          AGE      ALLOWANCE     YEARS 2-5      YEARS 6-10      YEARS 11+
- ----------   ----------   ----------    ---------      ----------      ---------

4700           15 - 40         80.0%      17.0%          9.0%            6.0%
4700           41 - 65         62.5%      15.0%          9.0%            6.0%

            Portion of Collected Premium In Excess of Planned Premium

 ANNUITY        ISSUE      FIRST YEAR             RENEWAL ALLOWANCES
   PLAN         AGE       ALLOWANCE     YEARS 2-5      YEARS 6-10      YEARS 11+
- ----------  ----------    ----------    ---------      ----------      ---------

4700          15 - 40          14.0%      17.0%          9.0%            6.0%
4700          41 - 65          12.0%      15.0%          9.0%            6.0%

<PAGE>


                 SCHEDULE TWO: UNIVERSAL BENEFITS LIFE DIVISION

               Portion of Collected Premium Up to Planned Premium

 ANNUITY       ISSUE        FIRST YEAR          RENEWAL ALLOWANCES
   PLAN         AGE         ALLOWANCE          YEARS 2-10       YEARS 11+
- ----------   --------       ----------         ----------       ---------

  4700       15 - 40             80.0%              9.0%            6.0%
  4700       41 - 65             62.5%              9.0%            6.0%

            Portion of Collected Premium in Excess of Planned Premium

 ANNUITY       ISSUE        FIRST YEAR          RENEWAL ALLOWANCES
   PLAN         AGE         ALLOWANCE          YEARS 2-10       YEARS 11+
- ----------   --------       ----------         ----------       ---------

  4700       15 - 40             14.0%              9.0%            6.0%
  4700       41 - 65             12.0%              9.0%            6.0%

        For policies issued prior to January 1, 1995, for UBL business only, the
        Reinsurer shall grant additional ceding allowances equal to 0.35% of any
        policy's annuitization value at the beginning of each renewal policy
        year, beginning with policy year two.

        For policies issued on or after January 1, 1995, the Reinsurer shall pay
        to the Company reinsurance allowances for all policies issued as Plan
        4700 the reinsurance allowances specified in Schedule One of this
        Section.

9.      The Reinsurer shall pay to the Company an allowance equal to 145% of
        "Control Premium" actually received by the Company from the insured for
        Plan 1300, the Asset Protector. The Control Premiums are shown on the
        attached Schedule A to this Exhibit. The Reinsurer shall pay to the
        Company an allowance equal to 11% of premiums actually received by the
        Company from the insured in excess of the Control Premium.

10.      For the Single Premium Annu-A-Dex Annuity, Plan 6200, the Reinsurer
         shall pay to the Company the following reinsurance allowances, which
         are equal to a percentage of any policy's total collected premium for
         the policy year:

          ANNUITY        ISSUE          FIRST YEAR
            PLAN          AGE           ALLOWANCE
          ----------   --------         ----------
            6200       Below 61          12.25%
            6200       61 through 75     11.25%

        For Plan 6200, the Reinsurer shall pay to the Company additional

<PAGE>


        reinsurance allowances equal to the following:

        a.      3.00% of the annuitization value at the beginning of policy year
                eight, policy year fifteen, and at the beginning of each seventh
                policy year thereafter, if the policy is in deferral at the
                time; plus,

        b.      0.25% of the annuitization value as of the beginning of policy
                years two and thereafter; plus,

        c.      0.16% of any policy's account value as of the beginning of
                policy years two and thereafter.

<PAGE>


                                   SCHEDULE A

                                       to

                                   EXHIBIT IV
                           (Effective: April 1, 1990)

                                CONTROL PREMIUMS


              ISSUE                    MALE                        FEMALE
               AGE                    RATES*                       RATES*
              -----                   ------                       ------

               50                      23.00                        19.00
               51                      23.00                        19.00
               52                      24.00                        20.00
               53                      26.00                        21.00
               54                      28.00                        22.00
               55                      30.00                        23.00
               56                      31.50                        24.00
               57                      33.00                        25.00
               58                      34.50                        26.50
               59                      36.00                        28.00
               60                      37.50                        29.50
               61                      39.00                        31.00
               62                      40.50                        32.50
               63                      42.00                        34.00
               64                      43.50                        35.50
               65                      45.00                        37.00
               66                      46.00                        38.00
               67                      47.00                        39.00
               68                      48.00                        40.00
               69                      49.00                        41.00
               70                      50.00                        42.00
               71                      50.00                        43.00
               72                      50.00                        44.00
               73                      50.00                        45.00
               74                      50.00                        45.00
               75                      50.00                        45.00
               76                      50.00                        45.00
               77                      50.00                        45.00
               78                      50.00                        45.00
               79                      50.00                        45.00
               80                      50.00                        45.00

*Plus $90.00 policy fee

<PAGE>


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT is made and entered into as of January 1, 1998 between
LIFE USA HOLDING, INC., a Minnesota corporation (the "Company"), and ROBERT W.
MACDONALD (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Executive is now and has been a director and the Chairman
and Chief Executive Officer of the Company and the Chief Executive Officer of
LifeUSA Insurance Company, the Company's wholly-owned stock life insurance
subsidiary ("LifeUSA"), and serves as an officer and/or director of certain
other subsidiaries of the Company;

         WHEREAS, the Executive and the Company wish to enter into this
Agreement to provide for the continued employment of Executive; and

         WHEREAS, the Executive and the Company are willing to enter into this
Agreement upon the terms and conditions set forth herein;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as the Chairman and Chief Executive Officer of the Company and the
Chief Executive Officer of LifeUSA with the duties and responsibilities
attendant to such positions. In discharging such duties and responsibilities,
the Executive may also serve as an executive officer and/or director of any
direct or indirect subsidiary of the Company (collectively the "Subsidiaries").
The salary, other compensation and benefits provided herein may be allocated
among the Company and the Subsidiaries based upon the portion of the Executive's
services provided to the Company and each of the Subsidiaries, respectively, and
the Executive shall assist the Company in making such allocation as the Company
may reasonably request. During the term of this Agreement, the Executive shall
apply on a full-time basis (allowing for usual vacations and sick leave) all of
the Executive's skill and experience to the performance of the Executive's
duties hereunder with the Company and the Subsidiaries. It is understood that
the Executive may have other business investments and participate in charitable
organizations which may, from time to time, require minor portions of
Executive's time, but which shall not interfere or be inconsistent with the
Executive's duties under this Agreement. The Executive shall perform the
Executive's duties at the Company's principal executive offices in Minneapolis,
Minnesota or at such other location as may be mutually agreed upon by the
Executive and the Company; provided that the Executive shall travel to other
locations at such times as may be necessary for the performance of the
Executive's duties under this Agreement.

<PAGE>


         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through December 31, 2002; provided that the term shall be
automatically extended for one year on each December 31st commencing December
31, 1998 unless either party gives written notice to the other prior to the date
on which the automatic extension would be effective; provided that the term
shall not be extended beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $775,000 payable in accordance with the Company's customary
payroll policy, which salary shall be reviewed and may be increased from time to
time at the discretion of the Board of Directors of the Company or the
Compensation Committee of the Board of Directors (the "Base Salary"); provided
that the amount of the Base Salary shall not be reduced after it has been
increased by the Board of Directors or the Compensation Committee without the
Executive's written consent. The performance of the Executive shall be reviewed
at least once each calendar year which may be at the same time as any adjustment
to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

         (f) Deferred Compensation. As an incentive for his continued employment
with the Company, a deferred compensation plan on the terms of this paragraph
3(f) (the "Deferred Compensation") is hereby established for executive on the
terms set forth in this paragraph 3(f). The following amounts will be added to
the Deferred Compensation as of December 31st of each

<PAGE>


complete year beginning December 31, 1998 through December 31, 2002 that
Executive has continued to be employed by the Company under this Agreement:

                Date                Amount Added to Deferred Compensation
          -----------------         -------------------------------------
          December 31, 1998                           $100,000
          December 31, 1999                           $200,000
          December 31, 2000                           $300,000
          December 31, 2001                           $400,000
          December 31, 2002                           $500,000

When an amount is added to the Deferred Compensation hereunder, the Executive
shall designate one of a type of annuities issued by LifeUSA (such designated
annuity is referred as the "Selected Annuity") and upon termination of his
employment for any reason he or his designated beneficiary in the event of his
death will receive a monthly payment during the ten years immediately following
such termination equal to the monthly payment which would be then made under the
Selected Annuity (as if purchased on the date on which the respective amounts
were added to Deferred Compensation and taking into consideration the interest
and any bonuses payable with respect to the Selected Annuity) for a ten year
certain payment option. The Deferred Compensation shall be an unsecured
obligation of the Company. When Executive designates the Selected Annuity and an
amount is added to the Deferred Compensation under this paragraph, the Company
shall purchase the Selected Annuity from LifeUSA for the purpose of determining
payment of its obligations under this paragraph 3(f). The Selected Annuity shall
continue its interest accumulation until the termination of Executive's
employment and such interest accumulation shall be taken into account in
determining the payments due Executive after termination of his employment.

         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive hereunder shall terminate and the
Company's obligation to make further Base Salary and Annual Bonus (to the extent
not yet earned) payments hereunder shall thereupon terminate as of the end of
the month in which such death or disability occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to Company executives then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company

<PAGE>


or any of the Subsidiaries; (v) has failed to comply with the covenants
contained in paragraph 5 of this Agreement; or (vi) knowingly provides
materially misleading information concerning the Company to the Board of
Directors of the Company or any of its Subsidiaries, any governmental body or
regulatory agency or to any lender or other financing source or proposed
financing source of the Company or its Subsidiaries. If the employment of the
Executive is terminated by the Company for Cause, the Company's obligation to
make further Base Salary and Annual Bonus (to the extent not yet earned)
payments hereunder shall thereupon terminate, except the Executive shall receive
the Base Salary through the end of the month during which such a termination
occurs. The Executive's rights to other compensation and benefits shall be
determined under the Company's benefit plans and policies applicable to
executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times the duly elected the Chairman and
Chief Executive Officer of the Company and Chief Executive Officer of LifeUSA;
(ii) there is any material reduction in the scope of the Executive's authority
and responsibility; (iii) there is a reduction in the Executive's Base Salary, a
material reduction in the amount of Annual Bonus for which the Executive is
eligible, an amendment to any Stock Plan or employee retirement plan applicable
to the Executive which is materially adverse to the Executive, or a material
reduction in the other benefits to which the Executive is entitled under
paragraph 3(e) above; (iv) the Company requires the Executive's principal place
of employment to be anywhere other than the Company's principal executive
offices, or there is a relocation of the Company's principal executive offices
outside of the Minneapolis/St. Paul, Minnesota metropolitan area; or (v) the
Company otherwise fails to perform its obligations under this Agreement. If the
employment of the Executive is terminated by the Executive for Good Reason
before a Change in Control (as defined below) or following twenty-four (24)
months after a Change in Control, the Executive shall be entitled to the
severance benefits set forth in paragraph 4(f) below. If the employment of the
Executive is terminated by the Executive for Good Reason upon or within (and
including) twenty-four (24) months after a Change in Control, the Executive
shall be entitled to the severance benefits set forth in paragraph 4(g) below.
In addition, in the event a Change in Control has occurred and the Executive
elects upon ten (10) days prior notice to the Company to terminate employment
with the Company within the sixty (60) day period following the first
anniversary of the Change in Control, such termination shall be considered a
termination by the Executive for Good Reason and the Executive shall be entitled
to the severance benefits under paragraph 4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-

<PAGE>


four (24) months after a Change in Control, the Executive shall be entitled to
the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the
         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty (30) days after the expiration of the time
         so fixed within which to correct such situation, give written notice to
         the Company that the Executive's employment is terminated for Good
         Reason effective forthwith.

         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph

<PAGE>

         2 as if such termination did not occur and there were no further
         automatic extensions of the term pursuant to paragraph 2 (the
         "Severance Period") as if the Executive continued to be employed by the
         Company during the Severance Period and regardless of the death or
         disability of the Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control, the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year during which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the Severance Period, all entitlements under this
         paragraph 4(f)(iii) shall cease. Nothing in this paragraph shall be
         construed as providing Executive with coverage under any plan of the
         Company to which Executive would not otherwise be entitled, and in the
         event any coverage is unavailable (e.g., if Executive is uninsurable),
         the Company's obligations under this paragraph may be satisfied by
         paying to Executive the cost of such coverage if it were available, as
         determined in good faith by the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum cash payment equal to the amount by which
         the fair market value (determined as of the Termination Date) of the
         number of shares of stock subject to any stock option granted under the
         Stock Plans which was not exercisable on the Termination Date and which
         would have become vested and exercisable during the Severance Period if
         the Executive had remained employed by the Company during the Severance
         Period.

<PAGE>


                  (v) Deferred Compensation. Any remaining amount of Deferred
         Compensation shall be considered earned as of the Termination and the
         payments under the paragraph 3(f) shall commence upon the Termination
         Date.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), and the Company
shall also provide the Executive the severance benefits referred to in paragraph
4(f)(iii) as provided therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its
         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized accounting firm to make the determinations
         required under this paragraph 4(h) (which accounting firm shall then be
         referred to as the "Accounting Firm"). All fees and expenses of the
         Accounting Firm in connection with the work it performs pursuant to
         this

<PAGE>


         paragraph 4(h) shall be promptly paid by the Company. Any Gross-Up
         Payment (as determined pursuant to paragraph 4(h)(i) above) shall be
         paid by the Company to the Executive within five (5) days of the
         receipt of the Accounting Firm's determination. If the Accounting Firm
         determines that no Excise Tax is payable by the Executive, it shall
         furnish the Executive with a written opinion that failure to report the
         Excise Tax on the Executive's applicable federal income tax return
         would not result in the imposition of a negligence or a similar
         penalty. Any determination by the Accounting Firm shall be binding upon
         the Company and the Executive. As a result of the uncertainty in the
         application of Section 4999 of the Code at the time of the initial
         determination by the Accounting Firm, it is possible that Gross-up
         Payments which will not have been made by the Company should have been
         made ("Underpayment"). In the event that the Company exhausts its
         remedies pursuant to paragraph 4(h)(iii) below, and the Executive is
         thereafter required to make a payment of Excise Tax, the Accounting
         Firm shall promptly determine the amount of the Underpayment that has
         occurred and any such Underpayment shall be paid by the Company to the
         Executive within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all costs and expenses
                  (including additional interest and penalties) incurred in
                  connection with such contest and shall indemnify and hold the
                  Executive harmless, on an after-tax basis, for any Excise Tax
                  or income tax, including interest and

<PAGE>


                  penalties with respect thereto, imposed as a result of such
                  representation and payment of costs and expenses. Without
                  limitation on the foregoing provisions of this paragraph
                  4(h)(iii), the Company shall control all proceedings taken in
                  connection with such contest and, at its sole option, may
                  pursue or forego any and all administrative appeals,
                  proceedings, hearings and conferences with the taxing
                  authority in respect of such claim and may, at its sole
                  option, either direct the Executive to pay the tax claimed and
                  sue for a refund or contest the claim in any permissible
                  manner, and the Executive agrees to prosecute such contest to
                  a determination before any administrative tribunal, in a court
                  of initial jurisdiction and in one or more appellate courts,
                  as the Company shall determine; provided, however, that if the
                  Company directs the Executive to pay such claim and sue for a
                  refund, the Company shall advance the amount of such payment
                  to the Executive, on an interest-free basis, from any Excise
                  Tax or income tax, including interest or penalties with
                  respect thereto, imposed with respect to such advance or with
                  respect to any imputed income with respect to such advance;
                  and further provided that any extension of the statute of
                  limitations relating to payment of taxes for the taxable year
                  of the Executive with respect to which such contested amount
                  is claimed to be due is limited solely to such contested
                  amount. Furthermore, the Company's control of the contest
                  shall be limited to issues with respect to which a Gross-Up
                  Payment would be payable hereunder, and the Executive shall be
                  entitled to settle or contest, as the case may be, any other
                  issue raised by the Internal Revenue Service or any other
                  taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify the Executive in writing of its intent to contest such
         denial of refund prior to the expiration of thirty (30) days after such
         determination, then such advance shall be forgiven and shall not be
         required to be repaid, and the amount of such advance shall offset, to
         the extent thereof, the amount of Gross-Up Payment required to be paid.

         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy,
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4, and the rights of the

<PAGE>


Executive to the severance benefits hereunder shall be solely those of a
general, unsecured creditor of the Company. However, the Company may, in its
discretion, deposit cash or property, or a combination of both, equal in value
to all or a portion of the amounts anticipated to be payable hereunder into a
trust, the assets of which are to be distributed by such times as determined by
the trustee of such trust; provided that such assets shall be subject at all
times to the rights of the Company's general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliates or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director,
         cease for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized in
writing on behalf of the Company, any trade secrets or confidential information
of the Company or its Subsidiaries obtained during the course of the Executive's
employment with the Company or its Subsidiaries. The Executive also agrees that
the Executive will not, either subsequent to termination of employment or during
employment, except as required in the conduct of the business of the Company or
any of its Subsidiaries, or as authorized in writing on behalf of the Company,
interfere with or disturb or attempt to interfere with or disturb any
employment, contractual or business arrangements of the Company or any of its
Subsidiaries with

<PAGE>


any of its employees, agents, suppliers, customers, reinsurers or other parties
with which the Company or any of its Subsidiaries has a contractual
relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control, the balance of
the term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive or the Company on the Termination Date, or (ii) after a Change
in Control, one year after the Termination Date (the "Noncompete Period"), the
Executive shall not, directly or indirectly, enter into, engage in, assist, give
or lend funds to or otherwise finance, be employed by or consult with, or have a
financial or other interest in, any business which engages in the Subject
Business, whether for or by himself or as an independent contractor, agent,
stockholder, partner or joint venturer for any other person, provided that the
aggregate ownership by the Executive of no more than two percent of the
outstanding equity securities of any person, which securities are traded on a
national or foreign securities exchange, quoted on the Nasdaq Stock Market or
other automated quotation system or, in the case of the Company, of no more than
ten percent of the Company's outstanding equity securities shall not be deemed
to be giving or lending funds to, otherwise financing or having a financial
interest in a competitor. In the event that any person in which the executive
has any financial or other interest directly or indirectly enters into the
Subject Business in the Territory during the Noncompete Period, the Executive
shall divest all of his interest (other than any amount permitted under this
paragraph) in such person within 30 days after such person enters into the
Subject Business in the Territory. If the Termination Date is before a Change in
Control and the Executive is entitled to severance under paragraph 4(f), the
Executive may, at Executive's option, reduce the Noncompete Period if Executive
agrees to forego the severance benefits under paragraph 4(f)(i) and (ii) for the
period that Executive elects

<PAGE>


to shorten the Noncompete Period except that the Noncompete Period may not be
shortened to be less than three years.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with fairness to both sides,
and that during pendency of the dispute the Executive and the Company shall be
on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be resolved by binding private arbitration
before three arbitrators, and any award rendered by any arbitration panel, or a
majority thereof, may be filed and a judgment obtained in any court having
jurisdiction over the parties unless the relief granted in the award is
delivered within ten (10) days of the award. Either party may request
arbitration by written notice to the other party. Within

<PAGE>


thirty (30) days of receipt of such notice by the opposing party, each party
shall appoint a disinterested arbitrator and the two arbitrators selected
thereby shall appoint a third neutral arbitrator; in the event the two
arbitrators cannot agree upon the third arbitrator within ten (10) days after
their appointment, then the neutral arbitrator shall be appointed by the Chief
Judge of Hennepin County (Minnesota) District Court. Any arbitration proceeding
conducted hereunder shall be in the City of Minneapolis and shall follow the
procedures set forth in the Rules of Commercial Arbitration of the American
Arbitration Association, and both sides shall cooperate in as expeditious a
resolution of the proceeding as is reasonable under the circumstances. The
arbitration panel shall have the power to enter any relief it deems fair and
just on any claim, including interim and final equitable relief, along with any
procedural order that is reasonable under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to receive under any other plan or
program now or hereafter maintained by the Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Executive, such obligations have been
assumed by the successor as a matter of law. Failure of the Company to obtain
such agreement prior to the

<PAGE>


effectiveness of any such succession (unless the foregoing opinion is rendered
to the Executive) shall entitle the Executive to terminate the Executive's
employment and to receive the payments provided for in paragraph 4(f), 4(g) and
4(h), as the case may be, as if the Executive terminated this Agreement for Good
Reason. The Executive's rights under this Agreement shall inure to the benefit
of, and shall be enforceable by, the Executive's legal representative or other
successors in interest, but shall not otherwise be assignable or transferable.
The Company's rights under this Agreement shall inure to the benefit of, and
shall be enforceable by, the Company's successors and assigns, including any
person which may acquire LifeUSA.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the day and year first written above.

                                                 LIFE USA HOLDING, INC.

                                                 By /s/Margery G. Hughes
                                                    ----------------------------
                                                    Margery G. Hughes, President




                                                 /s/Robert W. MacDonald
                                                 -------------------------------
                                                 Robert W. MacDonald

<PAGE>


                    AMENDED AND RESTATED EMPLOYMENT AGREEMENT


         THIS AMENDED AND RESTATED AGREEMENT is made and entered into as of
January 1, 1998 between LIFE USA HOLDING, INC., a Minnesota corporation (the
"Company"), and MARGERY G. HUGHES (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Company and the Executive have entered into the employment
agreement dated as of January 1, 1997 (the "1997 Agreement");

         WHEREAS, in connection with the anticipated investment in the Company
by Allianz Life Insurance Company of North America ("Allianz") pursuant to the
stock purchase agreement dated as of January 13, 1998 (the "Allianz Agreement")
between the Company and Allianz, Allianz has requested certain changes in the
1997 Agreement;

         WHEREAS, the Executive desires to facilitate the investment by Allianz
in the Company by amending and restating the 1997 Agreement in its entirety as
set forth in this Agreement; and

         WHEREAS, Allianz has agreed to purchase certain shares of the Company's
common stock owned by Executive pursuant to the stock purchase agreement dated
January 13, 1998 between Allianz and Executive, and, as a condition of Allianz's
obligations thereunder, Executive has agreed to enter into this Agreement;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as the President and Chief Operating Officer of the Company with the
duties and responsibilities attendant to such position. In discharging such
duties and responsibilities, the Executive may also serve as an executive
officer and/or director of any direct or indirect subsidiary of the Company
(collectively the "Subsidiaries"). The salary, other compensation and benefits
provided herein may be allocated among the Company and the Subsidiaries based
upon the portion of the Executive's services provided to the Company and each of
the Subsidiaries, respectively, and the Executive shall assist the Company in
making such allocation as the Company may reasonably request. During the term of
this Agreement, the Executive shall apply on a full-time basis (allowing for
usual vacations and sick leave) all of the Executive's skill and experience to
the performance of the Executive's duties hereunder with the Company and the
Subsidiaries. It is understood that the Executive may have other business
investments and participate in charitable organizations which may, from time to
time, require minor portions of Executive's time, but which shall not interfere
or be inconsistent with the Executive's duties under this Agreement. The
Executive

<PAGE>


shall perform the Executive's duties at the Company's principal executive
offices in Minneapolis, Minnesota or at such other location as may be mutually
agreed upon by the Executive and the Company; provided that the Executive shall
travel to other locations at such times as may be necessary for the performance
of the Executive's duties under this Agreement.

         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through December 31, 2000; provided that the term shall be
automatically extended for one year on each December 31st commencing December
31, 1998 unless either party gives written notice to the other prior to the date
on which the automatic extension would be effective; provided that the term
shall not be extended beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $349,375, payable in accordance with the Company's customary
payroll policy, which salary shall be reviewed and may be increased from time to
time at the discretion of the Board of Directors of the Company or the
Compensation Committee of the Board of Directors (the "Base Salary"); provided
that the amount of the Base Salary shall not be reduced after it has been
increased by the Board of Directors or the Compensation Committee without the
Executive's written consent. The performance of the Executive shall be reviewed
at least once each calendar year which may be at the same time as any adjustment
to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

<PAGE>


         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive hereunder shall terminate and the
Company's obligation to make further Base Salary and Annual Bonus (to the extent
not yet earned) payments hereunder shall thereupon terminate as of the end of
the month in which such death or disability occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to Company executives then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company or any of the
Subsidiaries; (v) has failed to comply with the covenants contained in paragraph
5 of this Agreement; or (vi) knowingly provides materially misleading
information concerning the Company to the Board of Directors of the Company or
any of its Subsidiaries, any governmental body or regulatory agency or to any
lender or other financing source or proposed financing source of the Company or
its Subsidiaries. If the employment of the Executive is terminated by the
Company for Cause, the Company's obligation to make further Base Salary and
Annual Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate, except the Executive shall receive the Base Salary through the end of
the month during which such a termination occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times a duly elected President and Chief
Operating Officer of the Company; (ii) there is any material reduction in the
scope of the Executive's authority and responsibility; (iii) there is a
reduction in the Executive's Base Salary, a material reduction in the amount of
Annual Bonus for which the Executive is eligible, an amendment to any Stock Plan
or employee retirement plan applicable to the Executive which is materially
adverse to the Executive, or a material reduction in the other benefits to which
the Executive is entitled under paragraph 3(e) above; (iv) the Company requires
the Executive's principal place of employment to be anywhere other than the
Company's principal executive offices, or there is a relocation of the Company's
principal executive offices outside of the Minneapolis/St. Paul, Minnesota
metropolitan area; or (v) the Company otherwise fails to perform its obligations
under this Agreement. If the employment of the Executive is terminated by the
Executive for Good Reason before a Change in Control (as

<PAGE>


defined below) or following twenty-four (24) months after a Change in Control,
the Executive shall be entitled to the severance benefits set forth in paragraph
4(f) below. If the employment of the Executive is terminated by the Executive
for Good Reason upon or within (and including) twenty-four (24) months after a
Change in Control, the Executive shall be entitled to the severance benefits set
forth in paragraph 4(g) below. In addition, in the event a Change in Control has
occurred and the Executive elects upon ten (10) days prior notice to the Company
to terminate employment with the Company within the sixty (60) day period
following the first anniversary of the Change in Control, such termination shall
be considered a termination by the Executive for Good Reason and the Executive
shall be entitled to the severance benefits under paragraph 4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-four (24) months after a Change in Control, the Executive shall be
entitled to the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the

<PAGE>


         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty (30) days after the expiration of the time
         so fixed within which to correct such situation, give written notice to
         the Company that the Executive's employment is terminated for Good
         Reason effective forthwith.

         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph 2 as if such
         termination did not occur and there were no further automatic
         extensions of the term pursuant to paragraph 2 (the "Severance Period")
         as if the Executive continued to be employed by the Company during the
         Severance Period and regardless of the death or disability of the
         Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control, the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year in which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the

<PAGE>


         Severance Period, all entitlements under this paragraph 4(f)(iii) shall
         cease. Nothing in this paragraph shall be construed as providing
         Executive with coverage under any plan of the Company to which
         Executive would not otherwise be entitled and in the event any coverage
         is unavailable (e.g., if Executive is uninsurable), the Company's
         obligations under this paragraph may be satisfied by paying to
         Executive the cost of such coverage if it were available, as determined
         in good faith by the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum cash payment equal to the amount by which
         the fair market value (determined as of the Termination Date) of the
         number of shares of stock subject to any stock option granted under the
         Stock Plans which was not exercisable on the Termination Date and which
         would have become vested and exercisable during the Severance Period if
         the Executive had remained employed by the Company during the Severance
         Period.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), plus the amount of
the Deemed Bonus (as defined below), and the Company shall also provide the
Executive the severance benefits referred to in paragraph 4(f)(iii) as provided
therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

<PAGE>


                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its
         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized accounting firm to make the determinations
         required under this paragraph 4(h) (which accounting firm shall then be
         referred to as the "Accounting Firm"). All fees and expenses of the
         Accounting Firm in connection with the work it performs pursuant to
         this paragraph 4(h) shall be promptly paid by the Company. Any Gross-Up
         Payment (as determined pursuant to paragraph 4(h)(i) above) shall be
         paid by the Company to the Executive within five (5) days of the
         receipt of the Accounting Firm's determination. If the Accounting Firm
         determines that no Excise Tax is payable by the Executive, it shall
         furnish the Executive with a written opinion that failure to report the
         Excise Tax on the Executive's applicable federal income tax return
         would not result in the imposition of a negligence or a similar
         penalty. Any determination by the Accounting Firm shall be binding upon
         the Company and the Executive. As a result of the uncertainty in the
         application of Section 4999 of the Code at the time of the initial
         determination by the Accounting Firm, it is possible that Gross-up
         Payments which will not have been made by the Company should have been
         made ("Underpayment"). In the event that the Company exhausts its
         remedies pursuant to paragraph 4(h)(iii) below, and the Executive is
         thereafter required to make a payment of Excise Tax, the Accounting
         Firm shall promptly determine the amount of the Underpayment that has
         occurred and any such Underpayment shall be paid by the Company to the
         Executive within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

<PAGE>


                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all costs and expenses
                  (including additional interest and penalties) incurred in
                  connection with such contest and shall indemnify and hold the
                  Executive harmless, on an after-tax basis, for any Excise Tax
                  or income tax, including interest and penalties with respect
                  thereto, imposed as a result of such representation and
                  payment of costs and expenses. Without limitation on the
                  foregoing provisions of this paragraph 4(h)(iii), the Company
                  shall control all proceedings taken in connection with such
                  contest and, at its sole option, may pursue or forego any and
                  all administrative appeals, proceedings, hearings and
                  conferences with the taxing authority in respect of such claim
                  and may, at its sole option, either direct the Executive to
                  pay the tax claimed and sue for a refund or contest the claim
                  in any permissible manner, and the Executive agrees to
                  prosecute such contest to a determination before any
                  administrative tribunal, in a court of initial jurisdiction
                  and in one or more appellate courts, as the Company shall
                  determine; provided, however, that if the Company directs the
                  Executive to pay such claim and sue for a refund, the Company
                  shall advance the amount of such payment to the Executive, on
                  an interest-free basis, from any Excise Tax or income tax,
                  including interest or penalties with respect thereto, imposed
                  with respect to such advance or with respect to any imputed
                  income with respect to such advance; and further provided that
                  any extension of the statute of limitations relating to
                  payment of taxes for the taxable year of the Executive with
                  respect to which such contested amount is claimed to be due is
                  limited solely to such contested amount. Furthermore, the
                  Company's control of the contest shall be limited to issues
                  with respect to which a Gross-Up Payment would be payable
                  hereunder, and the Executive shall be entitled to settle or
                  contest, as the case may be, any other issue raised by the
                  Internal Revenue Service or any other taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify

<PAGE>


         the Executive in writing of its intent to contest such denial of refund
         prior to the expiration of thirty (30) days after such determination,
         then such advance shall be forgiven and shall not be required to be
         repaid, and the amount of such advance shall offset, to the extent
         thereof, the amount of Gross-Up Payment required to be paid.

         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4 and the rights of the Executive to the severance benefits
hereunder shall be solely those of a general, unsecured creditor of the Company.
However, the Company may, in its discretion, deposit cash or property, or a
combination of both, equal in value to all or a portion of the amounts
anticipated to be payable hereunder into a trust, the assets of which are to be
distributed by such times as determined by the trustee of such trust; provided
that such assets shall be subject at all times to the rights of the Company's
general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliates or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director
         cease, for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

<PAGE>


         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized in
writing on behalf of the Company, any trade secrets or confidential information
of the Company or its Subsidiaries obtained during the course of the Executive's
employment with the Company or its Subsidiaries. The Executive also agrees that
the Executive will not, either subsequent to termination of employment or during
employment, except as required in the conduct of the business of the Company or
any of its Subsidiaries, or as authorized in writing on behalf of the Company,
interfere with or disturb or attempt to interfere with or disturb any
employment, contractual or business arrangements of the Company or any of its
Subsidiaries with any of its employees, agents, suppliers, customers, reinsurers
or other parties with which the Company or any of its Subsidiaries has a
contractual relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control, and in the
case of a voluntary termination by the Executive under paragraph 4(d) or a
termination by the Company for Cause under paragraph 4(b), the balance of the
term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive at the time of his notice of voluntary resignation or given by
the Company at the time of its notice of termination for Cause, or (ii) after a
Change in Control, one year after the Termination Date (the "Noncompete
Period"), the Executive shall not, directly or indirectly, enter into, engage
in, assist, give or lend funds to or otherwise finance, be employed by or
consult with, or have a financial or other interest in, any business which
engages in the Subject Business, whether for or by himself or as an independent
contractor, agent, stockholder,

<PAGE>


partner or joint venturer for any other person, provided that the aggregate
ownership by the Executive of no more than two percent of the outstanding equity
securities of any person, which securities are traded on a national or foreign
securities exchange, quoted on the Nasdaq Stock Market or other automated
quotation system or, in the case of the Company, of no more than ten percent of
the Company's outstanding equity securities shall not be deemed to be giving or
lending funds to, otherwise financing or having a financial interest in a
competitor. In the event that any person in which the executive has any
financial or other interest directly or indirectly enters into the Subject
Business in the Territory during the Noncompete Period, the Executive shall
divest all of his interest (other than any amount permitted under this
paragraph) in such person within 30 days after such person enters into the
Subject Business in the Territory.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with

<PAGE>


fairness to both sides, and that during pendency of the dispute the Executive
and the Company shall be on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be resolved by binding private arbitration
before three arbitrators, and any award rendered by any arbitration panel, or a
majority thereof, may be filed and a judgment obtained in any court having
jurisdiction over the parties unless the relief granted in the award is
delivered within ten (10) days of the award. Either party may request
arbitration by written notice to the other party. Within thirty (30) days of
receipt of such notice by the opposing party, each party shall appoint a
disinterested arbitrator and the two arbitrators selected thereby shall appoint
a third neutral arbitrator; in the event the two arbitrators cannot agree upon
the third arbitrator within ten (10) days after their appointment, then the
neutral arbitrator shall be appointed by the Chief Judge of Hennepin County
(Minnesota) District Court. Any arbitration proceeding conducted hereunder shall
be in the City of Minneapolis and shall follow the procedures set forth in the
Rules of Commercial Arbitration of the American Arbitration Association, and
both sides shall cooperate in as expeditious a resolution of the proceeding as
is reasonable under the circumstances. The arbitration panel shall have the
power to enter any relief it deems fair and just on any claim, including interim
and final equitable relief, along with any procedural order that is reasonable
under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

<PAGE>


         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to

<PAGE>


receive under any other plan or program now or hereafter maintained by the
Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Executive, such obligations have been
assumed by the successor as a matter of law. Failure of the Company to obtain
such agreement prior to the effectiveness of any such succession (unless the
foregoing opinion is rendered to the Executive) shall entitle the Executive to
terminate the Executive's employment and to receive the payments provided for in
paragraphs 4(f), 4(g) and 4(h), as the case may be, as if the Executive
terminated this Agreement for Good Reason. The Executive's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Executive's legal representative or other successors in interest, but shall not
otherwise be assignable or transferable. The Company's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Company's successors and assigns, including any person which may acquire LifeUSA
Insurance Company.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

         15. Amended and Restated Agreement. This Agreement amends and restates
in its entirety the 1997 Agreement and the 1997 Agreement shall have no further
force or effect.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Amended and
Restated Agreement as of the day and year first written above.

                                                LIFE USA HOLDING, INC.



                                                By /s/Robert W. MacDonald
                                                   -----------------------------
                                                   Robert W. MacDonald, Chairman
                                                   and Chief Executive Officer





                                                /s/Margery G. Hughes
                                                --------------------------------
                                                Margery G. Hughes

<PAGE>


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT is made and entered into as of January 1, 1998 between
LIFE USA HOLDING, INC., a Minnesota corporation (the "Company"), and DONALD J.
URBAN (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Executive is now and has been a director and the Senior
Vice President and Director of Sales of the Company and the President of LifeUSA
Insurance Company, the Company's wholly-owned stock life insurance subsidiary
("LifeUSA"), and serves as an officer and/or director of certain other
subsidiaries of the Company;

         WHEREAS, the Executive and the Company wish to enter into this
Agreement to provide for the continued employment of Executive; and

         WHEREAS, the Executive and the Company are willing to enter into this
Agreement upon the terms and conditions set forth herein;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as the Senior Vice President and Director of Sales of the Company and
the President of LifeUSA with the duties and responsibilities attendant to such
positions. In discharging such duties and responsibilities, the Executive may
also serve as an executive officer and/or director of any direct or indirect
subsidiary of the Company (collectively the "Subsidiaries"). The salary, other
compensation and benefits provided herein may be allocated among the Company and
the Subsidiaries based upon the portion of the Executive's services provided to
the Company and each of the Subsidiaries, respectively, and the Executive shall
assist the Company in making such allocation as the Company may reasonably
request. During the term of this Agreement, the Executive shall apply on a
full-time basis (allowing for usual vacations and sick leave) all of the
Executive's skill and experience to the performance of the Executive's duties
hereunder with the Company and the Subsidiaries. It is understood that the
Executive may have other business investments and participate in charitable
organizations which may, from time to time, require minor portions of
Executive's time, but which shall not interfere or be inconsistent with the
Executive's duties under this Agreement. The Executive shall perform the
Executive's duties at the Company's principal executive offices in Minneapolis,
Minnesota or at such other location as may be mutually agreed upon by the
Executive and the Company; provided that the Executive shall travel to other
locations at such times as may be necessary for the performance of the
Executive's duties under this Agreement.

<PAGE>


         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through December 31, 2000; provided that the term shall be
automatically extended for one year on each December 31st commencing December
31, 1998 unless either party gives written notice to the other prior to the date
on which the automatic extension would be effective; provided that the term
shall not be extended beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $333,900, payable in accordance with the Company's customary
payroll policy, which salary shall be reviewed and may be increased from time to
time at the discretion of the Board of Directors of the Company or the
Compensation Committee of the Board of Directors (the "Base Salary"); provided
that the amount of the Base Salary shall not be reduced after it has been
increased by the Board of Directors or the Compensation Committee without the
Executive's written consent. The performance of the Executive shall be reviewed
at least once each calendar year which may be at the same time as any adjustment
to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive hereunder shall terminate and the
Company's obligation to make further Base Salary and Annual

<PAGE>


Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate as of the end of the month in which such death or disability occurs.
The Executive's rights to other compensation and benefits shall be determined
under the Company's benefit plans and policies applicable to Company executives
then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company or any of the
Subsidiaries; (v) has failed to comply with the covenants contained in paragraph
5 of this Agreement; or (vi) knowingly provides materially misleading
information concerning the Company to the Board of Directors of the Company or
any of its Subsidiaries, any governmental body or regulatory agency or to any
lender or other financing source or proposed financing source of the Company or
its Subsidiaries. If the employment of the Executive is terminated by the
Company for Cause, the Company's obligation to make further Base Salary and
Annual Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate, except the Executive shall receive the Base Salary through the end of
the month during which such a termination occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times a duly elected Senior Vice President
of the Company and the President of LifeUSA; (ii) there is any material
reduction in the scope of the Executive's authority and responsibility; (iii)
there is a reduction in the Executive's Base Salary, a material reduction in the
amount of Annual Bonus for which the Executive is eligible, an amendment to any
Stock Plan or employee retirement plan applicable to the Executive which is
materially adverse to the Executive, or a material reduction in the other
benefits to which the Executive is entitled under paragraph 3(e) above; (iv) the
Company requires the Executive's principal place of employment to be anywhere
other than the Company's principal executive offices, or there is a relocation
of the Company's principal executive offices outside of the Minneapolis/St.
Paul, Minnesota metropolitan area; or (v) the Company otherwise fails to perform
its obligations under this Agreement. If the employment of the Executive is
terminated by the Executive for Good Reason before a Change in Control (as
defined below) or following twenty-four (24) months after a Change in Control,
the Executive shall be entitled to the severance benefits set forth in paragraph
4(f) below. If the employment of the Executive is terminated by the Executive
for Good Reason upon or within (and including) twenty-four (24) months after a
Change in Control, the Executive shall be entitled to the severance benefits set
forth in paragraph 4(g) below. In addition, in the event a Change

<PAGE>


in Control has occurred and the Executive elects upon ten (10) days prior notice
to the Company to terminate employment with the Company within the sixty (60)
day period following the first anniversary of the Change in Control, such
termination shall be considered a termination by the Executive for Good Reason
and the Executive shall be entitled to the severance benefits under paragraph
4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-four (24) months after a Change in Control, the Executive shall be
entitled to the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the
         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty

<PAGE>


         (30) days after the expiration of the time so fixed within which to
         correct such situation, give written notice to the Company that the
         Executive's employment is terminated for Good Reason effective
         forthwith.

         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph 2 as if such
         termination did not occur and there were no further automatic
         extensions of the term pursuant to paragraph 2 (the "Severance Period")
         as if the Executive continued to be employed by the Company during the
         Severance Period and regardless of the death or disability of the
         Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control, the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year during which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the Severance Period, all entitlements under this
         paragraph 4(f)(iii) shall cease. Nothing in this paragraph shall be
         construed as providing Executive with coverage under any plan of the
         Company to which Executive would not otherwise be entitled and in the
         event any coverage is unavailable (e.g., if Executive is uninsurable),
         the Company's obligations

<PAGE>


         under this paragraph may be satisfied by paying to Executive the cost
         of such coverage if it were available, as determined in good faith by
         the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum cash payment equal to the amount by which
         the fair market value (determined as of the Termination Date) of the
         number of shares of stock subject to any stock option granted under the
         Stock Plans which was not exercisable on the Termination Date and which
         would have become vested and exercisable during the Severance Period if
         the Executive had remained employed by the Company during the Severance
         Period.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), plus the amount of
the Deemed Bonus (as defined below), and the Company shall also provide the
Executive the severance benefits referred to in paragraph 4(f)(iii) as provided
therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its

<PAGE>


         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized accounting firm to make the determinations
         required under this paragraph 4(h) (which accounting firm shall then be
         referred to as the "Accounting Firm"). All fees and expenses of the
         Accounting Firm in connection with the work it performs pursuant to
         this paragraph 4(h) shall be promptly paid by the Company. Any Gross-Up
         Payment (as determined pursuant to paragraph 4(h)(i) above) shall be
         paid by the Company to the Executive within five (5) days of the
         receipt of the Accounting Firm's determination. If the Accounting Firm
         determines that no Excise Tax is payable by the Executive, it shall
         furnish the Executive with a written opinion that failure to report the
         Excise Tax on the Executive's applicable federal income tax return
         would not result in the imposition of a negligence or a similar
         penalty. Any determination by the Accounting Firm shall be binding upon
         the Company and the Executive. As a result of the uncertainty in the
         application of Section 4999 of the Code at the time of the initial
         determination by the Accounting Firm, it is possible that Gross-up
         Payments which will not have been made by the Company should have been
         made ("Underpayment"). In the event that the Company exhausts its
         remedies pursuant to paragraph 4(h)(iii) below, and the Executive is
         thereafter required to make a payment of Excise Tax, the Accounting
         Firm shall promptly determine the amount of the Underpayment that has
         occurred and any such Underpayment shall be paid by the Company to the
         Executive within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

<PAGE>


                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all costs and expenses
                  (including additional interest and penalties) incurred in
                  connection with such contest and shall indemnify and hold the
                  Executive harmless, on an after-tax basis, for any Excise Tax
                  or income tax, including interest and penalties with respect
                  thereto, imposed as a result of such representation and
                  payment of costs and expenses. Without limitation on the
                  foregoing provisions of this paragraph 4(h)(iii), the Company
                  shall control all proceedings taken in connection with such
                  contest and, at its sole option, may pursue or forego any and
                  all administrative appeals, proceedings, hearings and
                  conferences with the taxing authority in respect of such claim
                  and may, at its sole option, either direct the Executive to
                  pay the tax claimed and sue for a refund or contest the claim
                  in any permissible manner, and the Executive agrees to
                  prosecute such contest to a determination before any
                  administrative tribunal, in a court of initial jurisdiction
                  and in one or more appellate courts, as the Company shall
                  determine; provided, however, that if the Company directs the
                  Executive to pay such claim and sue for a refund, the Company
                  shall advance the amount of such payment to the Executive, on
                  an interest-free basis, from any Excise Tax or income tax,
                  including interest or penalties with respect thereto, imposed
                  with respect to such advance or with respect to any imputed
                  income with respect to such advance; and further provided that
                  any extension of the statute of limitations relating to
                  payment of taxes for the taxable year of the Executive with
                  respect to which such contested amount is claimed to be due is
                  limited solely to such contested amount. Furthermore, the
                  Company's control of the contest shall be limited to issues
                  with respect to which a Gross-Up Payment would be payable
                  hereunder, and the Executive shall be entitled to settle or
                  contest, as the case may be, any other issue raised by the
                  Internal Revenue Service or any other taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify the Executive in writing of its intent to contest such
         denial of refund prior to the expiration of thirty (30) days after such
         determination, then such advance shall be forgiven and shall not be
         required to be repaid, and the amount of such advance shall offset, to
         the extent thereof, the amount of Gross-Up Payment required to be paid.

<PAGE>


         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy,
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4, and the rights of the Executive to the severance benefits
hereunder shall be solely those of a general, unsecured creditor of the Company.
However, the Company may, in its discretion, deposit cash or property, or a
combination of both, equal in value to all or a portion of the amounts
anticipated to be payable hereunder into a trust, the assets of which are to be
distributed by such times as determined by the trustee of such trust; provided
that such assets shall be subject at all times to the rights of the Company's
general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliates or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director
         cease, for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized

<PAGE>


in writing on behalf of the Company, any trade secrets or confidential
information of the Company or its Subsidiaries obtained during the course of the
Executive's employment with the Company or its Subsidiaries. The Executive also
agrees that the Executive will not, either subsequent to termination of
employment or during employment, except as required in the conduct of the
business of the Company or any of its Subsidiaries, or as authorized in writing
on behalf of the Company, interfere with or disturb or attempt to interfere with
or disturb any employment, contractual or business arrangements of the Company
or any of its Subsidiaries with any of its employees, agents, suppliers,
customers, reinsurers or other parties with which the Company or any of its
Subsidiaries has a contractual relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages, throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control and in the case
of a voluntary termination by the Executive under paragraph 4(d) or a
termination by the Company for Cause under paragraph 4(b), the balance of the
term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive at the time of his notice of voluntary resignation or given by
the Company at the time of its notice of termination for Cause, or (ii) after a
Change in Control, one year after the Termination Date (the "Noncompete
Period"), the Executive shall not, directly or indirectly, enter into, engage
in, assist, give or lend funds to or otherwise finance, be employed by or
consult with, or have a financial or other interest in, any business which
engages in the Subject Business, whether for or by himself or as an independent
contractor, agent, stockholder, partner or joint venturer for any other person,
provided that the aggregate ownership by the Executive of no more than two
percent of the outstanding equity securities of any person, which securities are
traded on a national or foreign securities exchange, quoted on the Nasdaq Stock
Market or other automated quotation system or, in the case of the Company, of no
more than ten

<PAGE>


percent of the Company's outstanding equity securities shall not be deemed to be
giving or lending funds to, otherwise financing or having a financial interest
in a competitor. In the event that any person in which the executive has any
financial or other interest directly or indirectly enters into the Subject
Business in the Territory during the Noncompete Period, the Executive shall
divest all of his interest (other than any amount permitted under this
paragraph) in such person within 30 days after such person enters into the
Subject Business in the Territory.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with fairness to both sides,
and that during pendency of the dispute the Executive and the Company shall be
on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be

<PAGE>


resolved by binding private arbitration before three arbitrators, and any award
rendered by any arbitration panel, or a majority thereof, may be filed and a
judgment obtained in any court having jurisdiction over the parties unless the
relief granted in the award is delivered within ten (10) days of the award.
Either party may request arbitration by written notice to the other party.
Within thirty (30) days of receipt of such notice by the opposing party, each
party shall appoint a disinterested arbitrator and the two arbitrators selected
thereby shall appoint a third neutral arbitrator; in the event the two
arbitrators cannot agree upon the third arbitrator within ten (10) days after
their appointment, then the neutral arbitrator shall be appointed by the Chief
Judge of Hennepin County (Minnesota) District Court. Any arbitration proceeding
conducted hereunder shall be in the City of Minneapolis and shall follow the
procedures set forth in the Rules of Commercial Arbitration of the American
Arbitration Association, and both sides shall cooperate in as expeditious a
resolution of the proceeding as is reasonable under the circumstances. The
arbitration panel shall have the power to enter any relief it deems fair and
just on any claim, including interim and final equitable relief, along with any
procedural order that is reasonable under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to receive under any other plan or
program now or hereafter maintained by the Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this

<PAGE>


Agreement in the same manner and to the same extent that the Company would be
required to perform them if no succession had taken place unless, in the opinion
of legal counsel mutually acceptable to the Company and the Executive, such
obligations have been assumed by the successor as a matter of law. Failure of
the Company to obtain such agreement prior to the effectiveness of any such
succession (unless the foregoing opinion is rendered to the Executive) shall
entitle the Executive to terminate the Executive's employment and to receive the
payments provided for in paragraphs 4(f), 4(g) and 4(h), as the case may be, as
if the Executive terminated this Agreement for Good Reason. The Executive's
rights under this Agreement shall inure to the benefit of, and shall be
enforceable by, the Executive's legal representative or other successors in
interest, but shall not otherwise be assignable or transferable. The Company's
rights under this Agreement shall inure to the benefit of, and shall be
enforceable by, the Company's successors and assigns, including any person which
may acquire LifeUSA.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the day and year first written above.

                                                LIFE USA HOLDING, INC.



                                                By /s/Robert W. MacDonald
                                                   -----------------------------
                                                   Robert W. MacDonald, Chairman
                                                   and Chief Executive Officer





                                                   /s/Donald J. Urban
                                                   -----------------------------
                                                   Donald J. Urban

<PAGE>


                    AMENDED AND RESTATED EMPLOYMENT AGREEMENT


         THIS AMENDED AND RESTATED AGREEMENT is made and entered into as of
January 1, 1998 between LIFE USA HOLDING, INC., a Minnesota corporation (the
"Company"), and MARK A. ZESBAUGH (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Company and the Executive have entered into the employment
agreement dated as of January 1, 1997 (the "1997 Agreement");

         WHEREAS, in connection with the anticipated investment in the Company
by Allianz Life Insurance Company of North America ("Allianz") pursuant to the
stock purchase agreement dated as of January 13, 1998 (the "Allianz Agreement")
between the Company and Allianz, Allianz has requested certain changes in the
1997 Agreement;

         WHEREAS, the Executive desires to facilitate the investment by Allianz
in the Company by amending and restating the 1997 Agreement in its entirety as
set forth in this Agreement; and

         WHEREAS, Allianz has agreed to purchase certain shares of the Company's
common stock owned by Executive pursuant to the stock purchase agreement dated
January 13, 1998 between Allianz and Executive, and, as a condition of Allianz's
obligations thereunder, Executive has agreed to enter into this Agreement;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as Executive Vice President and Chief Financial Officer of the Company
with the duties and responsibilities attendant to such position. In discharging
such duties and responsibilities, the Executive may also serve as an executive
officer and/or director of any direct or indirect subsidiary of the Company
(collectively the "Subsidiaries"). The salary, other compensation and benefits
provided herein may be allocated among the Company and the Subsidiaries based
upon the portion of the Executive's services provided to the Company and each of
the Subsidiaries, respectively, and the Executive shall assist the Company in
making such allocation as the Company may reasonably request. During the term of
this Agreement, the Executive shall apply on a full-time basis (allowing for
usual vacations and sick leave) all of the Executive's skill and experience to
the performance of the Executive's duties hereunder with the Company and the
Subsidiaries. It is understood that the Executive may have other business
investments and participate in charitable organizations which may, from time to
time, require minor portions of Executive's time, but which shall not interfere
or be inconsistent with the Executive's duties under this Agreement.

<PAGE>


The Executive shall perform the Executive's duties at the Company's principal
executive offices in Minneapolis, Minnesota or at such other location as may be
mutually agreed upon by the Executive and the Company; provided that the
Executive shall travel to other locations at such times as may be necessary for
the performance of the Executive's duties under this Agreement.

         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through December 31, 2000; provided that the term shall be
automatically extended for one year on each December 31st commencing December
31, 1998 unless either party gives written notice to the other prior to the date
on which the automatic extension would be effective; provided that the term
shall not be extended beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $268,750, payable in accordance with the Company's customary
payroll policy, which salary shall be reviewed and may be increased from time to
time at the discretion of the Board of Directors of the Company or the
Compensation Committee of the Board of Directors (the "Base Salary"); provided
that the amount of the Base Salary shall not be reduced after it has been
increased by the Board of Directors or the Compensation Committee without the
Executive's written consent. The performance of the Executive shall be reviewed
at least once each calendar year which may be at the same time as any adjustment
to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

<PAGE>


         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive hereunder shall terminate and the
Company's obligation to make further Base Salary and Annual Bonus (to the extent
not yet earned) payments hereunder shall thereupon terminate as of the end of
the month in which such death or disability occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to Company executives then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company or any of the
Subsidiaries; (v) has failed to comply with the covenants contained in paragraph
5 of this Agreement; or (vi) knowingly provides materially misleading
information concerning the Company to the Board of Directors of the Company or
any of its Subsidiaries, any governmental body or regulatory agency or to any
lender or other financing source or proposed financing source of the Company or
its Subsidiaries. If the employment of the Executive is terminated by the
Company for Cause, the Company's obligation to make further Base Salary and
Annual Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate, except the Executive shall receive the Base Salary through the end of
the month during which such a termination occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times a duly elected Executive Vice
President and Chief Financial Officer of the Company; (ii) there is any material
reduction in the scope of the Executive's authority and responsibility; (iii)
there is a reduction in the Executive's Base Salary, a material reduction in the
amount of Annual Bonus for which the Executive is eligible, an amendment to any
Stock Plan or employee retirement plan applicable to the Executive which is
materially adverse to the Executive, or a material reduction in the other
benefits to which the Executive is entitled under paragraph 3(e) above; (iv) the
Company requires the Executive's principal place of employment to be anywhere
other than the Company's principal executive offices, or there is a relocation
of the Company's principal executive offices outside of the Minneapolis/St.
Paul, Minnesota metropolitan area; or (v) the Company otherwise fails to perform
its obligations under this Agreement. If the employment of the Executive is
terminated by the Executive for Good Reason before a Change

<PAGE>


in Control (as defined below) or following twenty-four (24) months after a
Change in Control, the Executive shall be entitled to the severance benefits set
forth in paragraph 4(f) below. If the employment of the Executive is terminated
by the Executive for Good Reason upon or within (and including) twenty-four (24)
months after a Change in Control, the Executive shall be entitled to the
severance benefits set forth in paragraph 4(g) below. In addition, in the event
a Change in Control has occurred and the Executive elects upon ten (10) days
prior notice to the Company to terminate employment with the Company within the
sixty (60) day period following the first anniversary of the Change in Control,
such termination shall be considered a termination by the Executive for Good
Reason and the Executive shall be entitled to the severance benefits under
paragraph 4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-four (24) months after a Change in Control, the Executive shall be
entitled to the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the

<PAGE>


         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty (30) days after the expiration of the time
         so fixed within which to correct such situation, give written notice to
         the Company that the Executive's employment is terminated for Good
         Reason effective forthwith.

         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph 2 as if such
         termination did not occur and there were no further automatic
         extensions of the term pursuant to paragraph 2 (the "Severance Period")
         as if the Executive continued to be employed by the Company during the
         Severance Period and regardless of the death or disability of the
         Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control, the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year in which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the

<PAGE>


         Severance Period, all entitlements under this paragraph 4(f)(iii) shall
         cease. Nothing in this paragraph shall be construed as providing
         Executive with coverage under any plan of the Company to which
         Executive would not otherwise be entitled and in the event any coverage
         is unavailable (e.g., if Executive is uninsurable), the Company's
         obligations under this paragraph may be satisfied by paying to
         Executive the cost of such coverage if it were available, as determined
         in good faith by the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum cash payment equal to the amount by which
         the fair market value (determined as of the Termination Date) of the
         number of shares of stock subject to any stock option granted under the
         Stock Plans which was not exercisable on the Termination Date and which
         would have become vested and exercisable during the Severance Period if
         the Executive had remained employed by the Company during the Severance
         Period.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), plus the amount of
the Deemed Bonus (as defined below), and the Company shall also provide the
Executive the severance benefits referred to in paragraph 4(f)(iii) as provided
therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

<PAGE>


                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its
         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized accounting firm to make the determinations
         required under this paragraph 4(h) (which accounting firm shall then be
         referred to as the "Accounting Firm"). All fees and expenses of the
         Accounting Firm in connection with the work it performs pursuant to
         this paragraph 4(h) shall be promptly paid by the Company. Any Gross-Up
         Payment (as determined pursuant to paragraph 4(h)(i) above) shall be
         paid by the Company to the Executive within five (5) days of the
         receipt of the Accounting Firm's determination. If the Accounting Firm
         determines that no Excise Tax is payable by the Executive, it shall
         furnish the Executive with a written opinion that failure to report the
         Excise Tax on the Executive's applicable federal income tax return
         would not result in the imposition of a negligence or a similar
         penalty. Any determination by the Accounting Firm shall be binding upon
         the Company and the Executive. As a result of the uncertainty in the
         application of Section 4999 of the Code at the time of the initial
         determination by the Accounting Firm, it is possible that Gross-up
         Payments which will not have been made by the Company should have been
         made ("Underpayment"). In the event that the Company exhausts its
         remedies pursuant to paragraph 4(h)(iii) below, and the Executive is
         thereafter required to make a payment of Excise Tax, the Accounting
         Firm shall promptly determine the amount of the Underpayment that has
         occurred and any such Underpayment shall be paid by the Company to the
         Executive within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

<PAGE>


                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all costs and expenses
                  (including additional interest and penalties) incurred in
                  connection with such contest and shall indemnify and hold the
                  Executive harmless, on an after-tax basis, for any Excise Tax
                  or income tax, including interest and penalties with respect
                  thereto, imposed as a result of such representation and
                  payment of costs and expenses. Without limitation on the
                  foregoing provisions of this paragraph 4(h)(iii), the Company
                  shall control all proceedings taken in connection with such
                  contest and, at its sole option, may pursue or forego any and
                  all administrative appeals, proceedings, hearings and
                  conferences with the taxing authority in respect of such claim
                  and may, at its sole option, either direct the Executive to
                  pay the tax claimed and sue for a refund or contest the claim
                  in any permissible manner, and the Executive agrees to
                  prosecute such contest to a determination before any
                  administrative tribunal, in a court of initial jurisdiction
                  and in one or more appellate courts, as the Company shall
                  determine; provided, however, that if the Company directs the
                  Executive to pay such claim and sue for a refund, the Company
                  shall advance the amount of such payment to the Executive, on
                  an interest-free basis, from any Excise Tax or income tax,
                  including interest or penalties with respect thereto, imposed
                  with respect to such advance or with respect to any imputed
                  income with respect to such advance; and further provided that
                  any extension of the statute of limitations relating to
                  payment of taxes for the taxable year of the Executive with
                  respect to which such contested amount is claimed to be due is
                  limited solely to such contested amount. Furthermore, the
                  Company's control of the contest shall be limited to issues
                  with respect to which a Gross-Up Payment would be payable
                  hereunder, and the Executive shall be entitled to settle or
                  contest, as the case may be, any other issue raised by the
                  Internal Revenue Service or any other taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify

<PAGE>


         the Executive in writing of its intent to contest such denial of refund
         prior to the expiration of thirty (30) days after such determination,
         then such advance shall be forgiven and shall not be required to be
         repaid, and the amount of such advance shall offset, to the extent
         thereof, the amount of Gross-Up Payment required to be paid.

         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4 and the rights of the Executive to the severance benefits
hereunder shall be solely those of a general, unsecured creditor of the Company.
However, the Company may, in its discretion, deposit cash or property, or a
combination of both, equal in value to all or a portion of the amounts
anticipated to be payable hereunder into a trust, the assets of which are to be
distributed by such times as determined by the trustee of such trust; provided
that such assets shall be subject at all times to the rights of the Company's
general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliates or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director
         cease, for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

<PAGE>


         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized in
writing on behalf of the Company, any trade secrets or confidential information
of the Company or its Subsidiaries obtained during the course of the Executive's
employment with the Company or its Subsidiaries. The Executive also agrees that
the Executive will not, either subsequent to termination of employment or during
employment, except as required in the conduct of the business of the Company or
any of its Subsidiaries, or as authorized in writing on behalf of the Company,
interfere with or disturb or attempt to interfere with or disturb any
employment, contractual or business arrangements of the Company or any of its
Subsidiaries with any of its employees, agents, suppliers, customers, reinsurers
or other parties with which the Company or any of its Subsidiaries has a
contractual relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control, and in the
case of a voluntary termination by the Executive under paragraph 4(d) or a
termination by the Company for Cause under paragraph 4(b), the balance of the
term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive at the time of his notice of voluntary resignation or given by
the Company at the time of its notice of termination for Cause, or (ii) after a
Change in Control, one year after the Termination Date (the "Noncompete
Period"), the Executive shall not, directly or indirectly, enter into, engage
in, assist, give or lend funds to or otherwise finance, be employed by or
consult with, or have a financial or other interest in, any business which
engages in the Subject Business, whether for or by himself or as an independent
contractor, agent, stockholder,

<PAGE>


partner or joint venturer for any other person, provided that the aggregate
ownership by the Executive of no more than two percent of the outstanding equity
securities of any person, which securities are traded on a national or foreign
securities exchange, quoted on the Nasdaq Stock Market or other automated
quotation system or, in the case of the Company, of no more than ten percent of
the Company's outstanding equity securities shall not be deemed to be giving or
lending funds to, otherwise financing or having a financial interest in a
competitor. In the event that any person in which the executive has any
financial or other interest directly or indirectly enters into the Subject
Business in the Territory during the Noncompete Period, the Executive shall
divest all of his interest (other than any amount permitted under this
paragraph) in such person within 30 days after such person enters into the
Subject Business in the Territory.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with

<PAGE>


fairness to both sides, and that during pendency of the dispute the Executive
and the Company shall be on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be resolved by binding private arbitration
before three arbitrators, and any award rendered by any arbitration panel, or a
majority thereof, may be filed and a judgment obtained in any court having
jurisdiction over the parties unless the relief granted in the award is
delivered within ten (10) days of the award. Either party may request
arbitration by written notice to the other party. Within thirty (30) days of
receipt of such notice by the opposing party, each party shall appoint a
disinterested arbitrator and the two arbitrators selected thereby shall appoint
a third neutral arbitrator; in the event the two arbitrators cannot agree upon
the third arbitrator within ten (10) days after their appointment, then the
neutral arbitrator shall be appointed by the Chief Judge of Hennepin County
(Minnesota) District Court. Any arbitration proceeding conducted hereunder shall
be in the City of Minneapolis and shall follow the procedures set forth in the
Rules of Commercial Arbitration of the American Arbitration Association, and
both sides shall cooperate in as expeditious a resolution of the proceeding as
is reasonable under the circumstances. The arbitration panel shall have the
power to enter any relief it deems fair and just on any claim, including interim
and final equitable relief, along with any procedural order that is reasonable
under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to 

<PAGE>

receive under any other plan or program now or hereafter maintained by the
Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Executive, such obligations have been
assumed by the successor as a matter of law. Failure of the Company to obtain
such agreement prior to the effectiveness of any such succession (unless the
foregoing opinion is rendered to the Executive) shall entitle the Executive to
terminate the Executive's employment and to receive the payments provided for in
paragraphs 4(f), 4(g) and 4(h), as the case may be, as if the Executive
terminated this Agreement for Good Reason. The Executive's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Executive's legal representative or other successors in interest, but shall not
otherwise be assignable or transferable. The Company's rights under this
Agreement shall inure to the benefit of, and shall be enforceable by, the
Company's successors and assigns, including any person which may acquire LifeUSA
Insurance Company.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

         15. Amended and Restated Agreement. This Agreement amends and restates
in its entirety the 1997 Agreement and the 1997 Agreement shall have no further
force or effect.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Amended and
Restated Agreement as of the day and year first written above.

                                               LIFE USA HOLDING, INC.



                                               By /s/Robert W. MacDonald
                                                  -----------------------------
                                                  Robert W. MacDonald, Chairman
                                                  and Chief Executive Officer





                                               /s/Mark A. Zesbaugh
                                               -----------------------------
                                               Mark A. Zesbaugh

<PAGE>


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT is made and entered into as of January 1, 1998 between
LIFE USA HOLDING, INC., a Minnesota corporation (the "Company"), and BRADLEY E.
BARKS (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Executive is now and has been the Senior Vice President -
Finance of the Company;

         WHEREAS, the Executive and the Company wish to enter into this
Agreement to provide for the continued employment of Executive; and

         WHEREAS, the Executive and the Company are willing to enter into this
Agreement upon the terms and conditions set forth herein;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as the Senior Vice President - Finance of the Company with the duties
and responsibilities attendant to such position. In discharging such duties and
responsibilities, the Executive may also serve as an executive officer and/or
director of any direct or indirect subsidiary of the Company (collectively the
"Subsidiaries"). The salary, other compensation and benefits provided herein may
be allocated among the Company and the Subsidiaries based upon the portion of
the Executive's services provided to the Company and each of the Subsidiaries,
respectively, and the Executive shall assist the Company in making such
allocation as the Company may reasonably request. During the term of this
Agreement, the Executive shall apply on a full-time basis (allowing for usual
vacations and sick leave) all of the Executive's skill and experience to the
performance of the Executive's duties hereunder with the Company and the
Subsidiaries. It is understood that the Executive may have other business
investments and participate in charitable organizations which may, from time to
time, require minor portions of Executive's time, but which shall not interfere
or be inconsistent with the Executive's duties under this Agreement. The
Executive shall perform the Executive's duties at the Company's principal
executive offices in Minneapolis, Minnesota or at such other location as may be
mutually agreed upon by the Executive and the Company; provided that the
Executive shall travel to other locations at such times as may be necessary for
the performance of the Executive's duties under this Agreement.

         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through

<PAGE>


December 31, 2000; provided that the term shall be automatically extended for
one year on each December 31st commencing December 31, 1998 unless either party
gives written notice to the other prior to the date on which the automatic
extension would be effective; provided that the term shall not be extended
beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $200,000, payable in accordance with the Company's customary
payroll policy, which salary shall be reviewed and may be increased from time to
time at the discretion of the Board of Directors of the Company or the
Compensation Committee of the Board of Directors (the "Base Salary"); provided
that the amount of the Base Salary shall not be reduced after it has been
increased by the Board of Directors or the Compensation Committee without the
Executive's written consent. The performance of the Executive shall be reviewed
at least once each calendar year which may be at the same time as any adjustment
to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive hereunder shall terminate and the
Company's obligation to make further Base Salary and Annual Bonus (to the extent
not yet earned) payments hereunder shall thereupon terminate as of the end of
the month in which such death or disability occurs. The Executive's rights to
other

<PAGE>


compensation and benefits shall be determined under the Company's benefit plans
and policies applicable to Company executives then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company or any of the
Subsidiaries; (v) has failed to comply with the covenants contained in paragraph
5 of this Agreement; or (vi) knowingly provides materially misleading
information concerning the Company to the Board of Directors of the Company or
any of its Subsidiaries, any governmental body or regulatory agency or to any
lender or other financing source or proposed financing source of the Company or
its Subsidiaries. If the employment of the Executive is terminated by the
Company for Cause, the Company's obligation to make further Base Salary and
Annual Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate, except the Executive shall receive the Base Salary through the end of
the month during which such a termination occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times a duly elected Senior Vice President
- - Finance of the Company; (ii) there is any material reduction in the scope of
the Executive's authority and responsibility; (iii) there is a reduction in the
Executive's Base Salary, a material reduction in the amount of Annual Bonus for
which the Executive is eligible, an amendment to any Stock Plan or employee
retirement plan applicable to the Executive which is materially adverse to the
Executive, or a material reduction in the other benefits to which the Executive
is entitled under paragraph 3(e) above; (iv) the Company requires the
Executive's principal place of employment to be anywhere other than the
Company's principal executive offices, or there is a relocation of the Company's
principal executive offices outside of the Minneapolis/St. Paul, Minnesota
metropolitan area; or (v) the Company otherwise fails to perform its obligations
under this Agreement. If the employment of the Executive is terminated by the
Executive for Good Reason before a Change in Control (as defined below) or
following twenty-four (24) months after a Change in Control, the Executive shall
be entitled to the severance benefits set forth in paragraph 4(f) below. If the
employment of the Executive is terminated by the Executive for Good Reason upon
or within (and including) twenty-four (24) months after a Change in Control, the
Executive shall be entitled to the severance benefits set forth in paragraph
4(g) below. In addition, in the event a Change in Control has occurred and the
Executive elects upon ten (10) days prior notice to the Company to terminate
employment with the Company within the sixty (60) day period following the first
anniversary of the Change

<PAGE>


in Control, such termination shall be considered a termination by the Executive
for Good Reason and the Executive shall be entitled to the severance benefits
under paragraph 4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-four (24) months after a Change in Control, the Executive shall be
entitled to the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the
         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty (30) days after the expiration of the time
         so fixed within which to correct such situation, give written notice to
         the Company that the Executive's employment is terminated for Good
         Reason effective forthwith.

<PAGE>


         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph 2 as if such
         termination did not occur and there were no further automatic
         extensions of the term pursuant to paragraph 2 (the "Severance Period")
         as if the Executive continued to be employed by the Company during the
         Severance Period and regardless of the death or disability of the
         Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control, the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year in which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the Severance Period, all entitlements under this
         paragraph 4(f)(iii) shall cease. Nothing in this paragraph shall be
         construed as providing Executive with coverage under any plan of the
         Company to which Executive would not otherwise be entitled and in the
         event any coverage is unavailable (e.g., if Executive is uninsurable),
         the Company's obligations under this paragraph may be satisfied by
         paying to Executive the cost of such coverage if it were available, as
         determined in good faith by the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum

<PAGE>


         cash payment equal to the amount by which the fair market value
         (determined as of the Termination Date) of the number of shares of
         stock subject to any stock option granted under the Stock Plans which
         was not exercisable on the Termination Date and which would have become
         vested and exercisable during the Severance Period if the Executive had
         remained employed by the Company during the Severance Period.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), plus the amount of
the Deemed Bonus (as defined below), and the Company shall also provide the
Executive the severance benefits referred to in paragraph 4(f)(iii) as provided
therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its
         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized

<PAGE>


         accounting firm to make the determinations required under this
         paragraph 4(h) (which accounting firm shall then be referred to as the
         "Accounting Firm"). All fees and expenses of the Accounting Firm in
         connection with the work it performs pursuant to this paragraph 4(h)
         shall be promptly paid by the Company. Any Gross-Up Payment (as
         determined pursuant to paragraph 4(h)(i) above) shall be paid by the
         Company to the Executive within five (5) days of the receipt of the
         Accounting Firm's determination. If the Accounting Firm determines that
         no Excise Tax is payable by the Executive, it shall furnish the
         Executive with a written opinion that failure to report the Excise Tax
         on the Executive's applicable federal income tax return would not
         result in the imposition of a negligence or a similar penalty. Any
         determination by the Accounting Firm shall be binding upon the Company
         and the Executive. As a result of the uncertainty in the application of
         Section 4999 of the Code at the time of the initial determination by
         the Accounting Firm, it is possible that Gross-up Payments which will
         not have been made by the Company should have been made
         ("Underpayment"). In the event that the Company exhausts its remedies
         pursuant to paragraph 4(h)(iii) below, and the Executive is thereafter
         required to make a payment of Excise Tax, the Accounting Firm shall
         promptly determine the amount of the Underpayment that has occurred and
         any such Underpayment shall be paid by the Company to the Executive
         within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all

<PAGE>


                  costs and expenses (including additional interest and
                  penalties) incurred in connection with such contest and shall
                  indemnify and hold the Executive harmless, on an after-tax
                  basis, for any Excise Tax or income tax, including interest
                  and penalties with respect thereto, imposed as a result of
                  such representation and payment of costs and expenses. Without
                  limitation on the foregoing provisions of this paragraph
                  4(h)(iii), the Company shall control all proceedings taken in
                  connection with such contest and, at its sole option, may
                  pursue or forego any and all administrative appeals,
                  proceedings, hearings and conferences with the taxing
                  authority in respect of such claim and may, at its sole
                  option, either direct the Executive to pay the tax claimed and
                  sue for a refund or contest the claim in any permissible
                  manner, and the Executive agrees to prosecute such contest to
                  a determination before any administrative tribunal, in a court
                  of initial jurisdiction and in one or more appellate courts,
                  as the Company shall determine; provided, however, that if the
                  Company directs the Executive to pay such claim and sue for a
                  refund, the Company shall advance the amount of such payment
                  to the Executive, on an interest-free basis, from any Excise
                  Tax or income tax, including interest or penalties with
                  respect thereto, imposed with respect to such advance or with
                  respect to any imputed income with respect to such advance;
                  and further provided that any extension of the statute of
                  limitations relating to payment of taxes for the taxable year
                  of the Executive with respect to which such contested amount
                  is claimed to be due is limited solely to such contested
                  amount. Furthermore, the Company's control of the contest
                  shall be limited to issues with respect to which a Gross-Up
                  Payment would be payable hereunder, and the Executive shall be
                  entitled to settle or contest, as the case may be, any other
                  issue raised by the Internal Revenue Service or any other
                  taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify the Executive in writing of its intent to contest such
         denial of refund prior to the expiration of thirty (30) days after such
         determination, then such advance shall be forgiven and shall not be
         required to be repaid, and the amount of such advance shall offset, to
         the extent thereof, the amount of Gross-Up Payment required to be paid.

         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

<PAGE>


         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4 and the rights of the Executive to the severance benefits
hereunder shall be solely those of a general, unsecured creditor of the Company.
However, the Company may, in its discretion, deposit cash or property, or a
combination of both, equal in value to all or a portion of the amounts
anticipated to be payable hereunder into a trust, the assets of which are to be
distributed by such times as determined by the trustee of such trust; provided
that such assets shall be subject at all times to the rights of the Company's
general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliates or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director
         cease, for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized in
writing on behalf of the Company, any trade secrets or confidential information
of the Company or its Subsidiaries obtained during the course of the Executive's
employment with the Company or its Subsidiaries. The Executive also agrees that
the Executive will not, either subsequent to termination of employment or during
employment, except as required in the conduct of the business of the Company or
any of its Subsidiaries, or as authorized in writing on

<PAGE>


behalf of the Company, interfere with or disturb or attempt to interfere with or
disturb any employment, contractual or business arrangements of the Company or
any of its Subsidiaries with any of its employees, agents, suppliers, customers,
reinsurers or other parties with which the Company or any of its Subsidiaries
has a contractual relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control, and in the
case of a voluntary termination by the Executive under paragraph 4(d) or a
termination by the Company for Cause under paragraph 4(b), the balance of the
term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive at the time of his notice of voluntary resignation or given by
the Company at the time of its notice of termination for Cause, or (ii) after a
Change in Control, one year after the Termination Date (the "Noncompete
Period"), the Executive shall not, directly or indirectly, enter into, engage
in, assist, give or lend funds to or otherwise finance, be employed by or
consult with, or have a financial or other interest in, any business which
engages in the Subject Business, whether for or by himself or as an independent
contractor, agent, stockholder, partner or joint venturer for any other person,
provided that the aggregate ownership by the Executive of no more than two
percent of the outstanding equity securities of any person, which securities are
traded on a national or foreign securities exchange, quoted on the Nasdaq Stock
Market or other automated quotation system or, in the case of the Company, of no
more than ten percent of the Company's outstanding equity securities shall not
be deemed to be giving or lending funds to, otherwise financing or having a
financial interest in a competitor. In the event that any person in which the
executive has any financial or other interest directly or indirectly enters into
the Subject Business in the Territory during the Noncompete Period, the
Executive shall divest all of his interest (other than any amount permitted
under this paragraph) in such

<PAGE>


person within 30 days after such person enters into the Subject Business in the
Territory.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with fairness to both sides,
and that during pendency of the dispute the Executive and the Company shall be
on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be resolved by binding private arbitration
before three arbitrators, and any award rendered by any arbitration panel, or a
majority thereof, may be filed and a judgment obtained in any court having
jurisdiction over the parties unless the relief granted in the award is
delivered within ten (10) days of the award. Either party may request
arbitration by written notice to the other party. Within thirty (30) days of
receipt of such notice by the opposing party, each party shall appoint a

<PAGE>


disinterested arbitrator and the two arbitrators selected thereby shall appoint
a third neutral arbitrator; in the event the two arbitrators cannot agree upon
the third arbitrator within ten (10) days after their appointment, then the
neutral arbitrator shall be appointed by the Chief Judge of Hennepin County
(Minnesota) District Court. Any arbitration proceeding conducted hereunder shall
be in the City of Minneapolis and shall follow the procedures set forth in the
Rules of Commercial Arbitration of the American Arbitration Association, and
both sides shall cooperate in as expeditious a resolution of the proceeding as
is reasonable under the circumstances. The arbitration panel shall have the
power to enter any relief it deems fair and just on any claim, including interim
and final equitable relief, along with any procedural order that is reasonable
under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to receive under any other plan or
program now or hereafter maintained by the Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this Agreement in the same
manner and to the same extent that the Company would be required to perform them
if no succession had taken place unless, in the opinion of legal counsel
mutually acceptable to the Company and the Executive, such obligations have been
assumed by the successor as a matter of law. Failure of the Company to obtain
such agreement prior to the effectiveness of any such succession (unless the
foregoing opinion is rendered to the Executive)

<PAGE>


shall entitle the Executive to terminate the Executive's employment and to
receive the payments provided for in paragraphs 4(f), 4(g) and 4(h), as the case
may be, as if the Executive terminated this Agreement for Good Reason. The
Executive's rights under this Agreement shall inure to the benefit of, and shall
be enforceable by, the Executive's legal representative or other successors in
interest, but shall not otherwise be assignable or transferable. The Company's
rights under this Agreement shall inure to the benefit of, and shall be
enforceable by, the Company's successors and assigns, including any person which
may acquire LifeUSA Insurance Company.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the day and year first written above.

                                                LIFE USA HOLDING, INC.



                                                By /s/Robert W. MacDonald
                                                  -----------------------------
                                                   Robert W. MacDonald, Chairman
                                                   and Chief Executive Officer





                                                /s/Bradley E. Barks
                                                -----------------------------
                                                Bradley E. Barks

<PAGE>


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT is made and entered into as of January 1, 1998 between
LIFE USA HOLDING, INC., a Minnesota corporation (the "Company"), and CHARLES M.
KAVITSKY (the "Executive").

                                R E C I T A L S:

         WHEREAS, the Executive is now and has been the Senior Vice President of
LifeUSA Insurance Company, the Company's wholly-owned stock life insurance
subsidiary ("LifeUSA"), and serves as an officer and/or director of certain
other subsidiaries of the Company;

         WHEREAS, the Executive and the Company wish to enter into this
Agreement to provide for the continued employment of Executive; and

         WHEREAS, the Executive and the Company are willing to enter into this
Agreement upon the terms and conditions set forth herein;

         NOW, THEREFORE, in consideration of the mutual premises and agreements
set forth herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereby agree as
follows:

         1. Employment and Duties. The parties hereby agree that, during the
term of this Agreement as set forth in paragraph 2 below, the Executive shall be
employed as a Senior Vice President of LifeUSA with the duties and
responsibilities attendant to such position. In discharging such duties and
responsibilities, the Executive may also serve as an executive officer and/or
director of any direct or indirect subsidiary of the Company (collectively the
"Subsidiaries"). The salary, other compensation and benefits provided herein may
be allocated among the Company and the Subsidiaries based upon the portion of
the Executive's services provided to the Company and each of the Subsidiaries,
respectively, and the Executive shall assist the Company in making such
allocation as the Company may reasonably request. During the term of this
Agreement, the Executive shall apply on a full-time basis (allowing for usual
vacations and sick leave) all of the Executive's skill and experience to the
performance of the Executive's duties hereunder with the Company and the
Subsidiaries. It is understood that the Executive may have other business
investments and participate in charitable organizations which may, from time to
time, require minor portions of Executive's time, but which shall not interfere
or be inconsistent with the Executive's duties under this Agreement. The
Executive shall perform the Executive's duties at the Company's principal
executive offices in Minneapolis, Minnesota or at such other location as may be
mutually agreed upon by the Executive and the Company; provided that the
Executive shall travel to other locations at such times as may be necessary for
the performance of the Executive's duties under this Agreement.

<PAGE>


         2. Term of Employment. Unless sooner terminated as provided in
paragraph 4 below, the term of this Agreement shall commence on the date hereof
and shall continue through December 31, 2000; provided that the term shall be
automatically extended for one year on each December 31st commencing December
31, 1998 unless either party gives written notice to the other prior to the date
on which the automatic extension would be effective; provided that the term
shall not be extended beyond Executive's sixty-fifth (65th) birthday.

         3. Compensation and Benefits. During the term of this Agreement, the
Executive shall be entitled to the following compensation and benefits for
service to the Company and the Subsidiaries, including service as a director of
the Company or its Subsidiaries:

         (a) Base Salary. The Executive shall be paid a base salary at a minimum
annual rate of $[1998 BASE SALARY TO BE INSERTED WHEN DETERMINED], payable in
accordance with the Company's customary payroll policy, which salary shall be
reviewed and may be increased from time to time at the discretion of the Board
of Directors of the Company or the Compensation Committee of the Board of
Directors (the "Base Salary"); provided that the amount of the Base Salary shall
not be reduced after it has been increased by the Board of Directors or the
Compensation Committee without the Executive's written consent. The performance
of the Executive shall be reviewed at least once each calendar year which may be
at the same time as any adjustment to the Base Salary of Executive.

         (b) Bonus. The Executive shall, in addition to the Base Salary, also be
entitled to a cash annual bonus (the "Annual Bonus") based on the achievement by
the Company of performance goals established by the Board of Directors or the
Compensation Committee of the Company's Board of Directors.

         (c) Stock Incentives. The Executive shall be eligible to receive stock
options under any stock based plan from time to time adopted by the Company (the
"Stock Plans"), as from time to time determined by the Board of Directors or
Stock Option Committee of the Company's Board of Directors.

         (d) Reimbursement of Expenses. The Company shall reimburse the
Executive for all business expenses properly documented in accordance with the
Company's expense reimbursement policy.

         (e) Other Benefits. The Executive shall be entitled to participate and
shall be included in any employee benefit plan, medical/dental coverage plan,
life insurance plan, disability coverage plan, or similar benefit plan of the
Company now existing or established hereafter which are generally applicable to
executives of the Company.

         4. Termination of Employment.

         (a) Death or Disability. In the event of the Executive's death or
disability (as defined in the Company's long term disability plan then in
effect), the employment of the Executive

<PAGE>


hereunder shall terminate and the Company's obligation to make further Base
Salary and Annual Bonus (to the extent not yet earned) payments hereunder shall
thereupon terminate as of the end of the month in which such death or disability
occurs. The Executive's rights to other compensation and benefits shall be
determined under the Company's benefit plans and policies applicable to Company
executives then in effect.

         (b) Termination for Cause by the Company. By following the procedure
set forth in paragraph 4(e), the Company shall have the right to terminate the
employment of the Executive for "Cause" in the event the Executive: (i) has
repeatedly failed to perform the Executive's duties under this Agreement, which
failure is willful and deliberate; (ii) has engaged in an act or acts of
dishonesty which is or are intended to result in substantial personal enrichment
for the Executive; (iii) has knowingly engaged in conduct which is materially
injurious to the Company; (iv) is convicted of, or pleads nolo contendere to (A)
any felony (other than any felony arising out of negligence), or (B) any crime
or offense involving dishonesty with respect to the Company or any of the
Subsidiaries; (v) has failed to comply with the covenants contained in paragraph
5 of this Agreement; or (vi) knowingly provides materially misleading
information concerning the Company to the Board of Directors of the Company or
any of its Subsidiaries, any governmental body or regulatory agency or to any
lender or other financing source or proposed financing source of the Company or
its Subsidiaries. If the employment of the Executive is terminated by the
Company for Cause, the Company's obligation to make further Base Salary and
Annual Bonus (to the extent not yet earned) payments hereunder shall thereupon
terminate, except the Executive shall receive the Base Salary through the end of
the month during which such a termination occurs. The Executive's rights to
other compensation and benefits shall be determined under the Company's benefit
plans and policies applicable to executives of the Company then in effect.

         (c) Termination for Good Reason by the Executive. By following the
procedure set forth in paragraph 4(e), the Executive shall have the right to
terminate the Executive's employment with the Company for "Good Reason" in the
event (i) the Executive is not at all times a duly elected Senior Vice President
of LifeUSA; (ii) there is any material reduction in the scope of the Executive's
authority and responsibility; (iii) there is a reduction in the Executive's Base
Salary, a material reduction in the amount of Annual Bonus for which the
Executive is eligible, an amendment to any Stock Plan or employee retirement
plan applicable to the Executive which is materially adverse to the Executive,
or a material reduction in the other benefits to which the Executive is entitled
under paragraph 3(e) above; (iv) the Company requires the Executive's principal
place of employment to be anywhere other than the Company's principal executive
offices, or there is a relocation of the Company's principal executive offices
outside of the Minneapolis/St. Paul, Minnesota metropolitan area; or (v) the
Company otherwise fails to perform its obligations under this Agreement. If the
employment of the Executive is terminated by the Executive for Good Reason
before a Change in Control (as defined below) or following twenty-four (24)
months after a Change in Control, the Executive shall be entitled to the
severance benefits set forth in paragraph 4(f) below. If the employment of the
Executive is terminated by the Executive for Good Reason upon or within (and
including) twenty-four (24) months after a Change in Control, the Executive
shall be entitled to the severance benefits set

<PAGE>


forth in paragraph 4(g) below. In addition, in the event a Change in Control has
occurred and the Executive elects upon ten (10) days prior notice to the Company
to terminate employment with the Company within the sixty (60) day period
following the first anniversary of the Change in Control, such termination shall
be considered a termination by the Executive for Good Reason and the Executive
shall be entitled to the severance benefits under paragraph 4(g) below.

         (d) Termination Without Cause. The Company may terminate the
Executive's employment without Cause prior to the expiration of the term of this
Agreement. If the employment of the Executive is terminated by the Company
without Cause before a Change in Control or following twenty-four (24) months
after a Change in Control, the Executive shall be entitled to the severance
benefits set forth in paragraph 4(f) below. If the employment of the Executive
is terminated by the Company without Cause upon or within (and including)
twenty-four (24) months after a Change in Control, the Executive shall be
entitled to the severance benefits set forth in paragraph 4(g) below.

         (e) Notice and Right to Cure.

                  (i) Termination by Company for Cause. If the Company proposes
         to terminate the employment of the Executive for Cause under paragraph
         4(b), the Company shall give written notice to the Executive specifying
         the reasons for such proposed determination with particularity and, in
         the case of a termination for Cause under paragraph 4(b)(i), the
         Executive shall have a reasonable opportunity to correct any curable
         situation to the reasonable satisfaction of the Board of Directors of
         the Company, which period shall be no less than thirty (30) days from
         the Executive's receipt of the notice of proposed termination.
         Notwithstanding the foregoing, the Executive's employment shall not be
         terminated for Cause unless and until there shall be delivered to the
         Executive a copy of the resolution duly adopted by the affirmative vote
         of not less than the majority of the members of the Board of Directors
         of the Company at a meeting called and held for the purpose (after
         reasonable notice to the Executive and an opportunity for the
         Executive, together with the Executive's legal counsel, to be heard
         before the Board of Directors) finding that, in the opinion of the
         Company's Board of Directors, the Executive has engaged in conduct
         justifying a termination for Cause.

                  (ii) Termination by Executive for Good Reason. If the
         Executive proposes to terminate the Executive's employment for Good
         Reason under paragraph 4(c) above (other than the last sentence of
         paragraph 4(c) above), the Executive shall give written notice to the
         Company, specifying the reason therefor with particularity. In the
         event the Executive proposes to terminate employment for Good Reason
         under paragraph 4(c)(i), (ii), (iii) or (iv) above, the termination
         shall be effective on the date of such notice. In the event the
         Executive proposes to terminate employment for Good Reason under
         paragraph 4(c)(v) above, the Company will have an opportunity to
         correct any curable situation to the reasonable satisfaction of the
         Executive within the period of time specified in the notice which shall
         not be less than thirty (30) days. If such correction is not so made or
         the circumstances or situation is such that it is not curable, the
         Executive may, within thirty

<PAGE>


         (30) days after the expiration of the time so fixed within which to
         correct such situation, give written notice to the Company that the
         Executive's employment is terminated for Good Reason effective
         forthwith.

         (f) Severance Benefits. If the Executive is entitled to severance
benefits under this paragraph 4(f) pursuant to paragraph 4(c) or (d) prior to a
Change in Control or following twenty-four months after a Change in Control, the
Executive shall be provided the following benefits (regardless of the death or
disability of the Executive after the Termination Date):

                  (i) Base Salary. The Company shall continue to pay to the
         Executive the Base Salary when and as such Base Salary would have been
         paid from the date of termination (the "Termination Date") through the
         end of the term of this Agreement under paragraph 2 as if such
         termination did not occur and there were no further automatic
         extensions of the term pursuant to paragraph 2 (the "Severance Period")
         as if the Executive continued to be employed by the Company during the
         Severance Period and regardless of the death or disability of the
         Executive subsequent to the Termination Date.

                  (ii) Annual Bonus. If the effective date of such termination
         occurs before the Annual Bonus for any preceding calendar year has been
         paid, the Company shall, within thirty (30) days after the Termination
         Date, pay to the Executive the amount of the Executive's Annual Bonus
         for such preceding calendar year when and as it would have been paid if
         the Executive remained employed by the Company. In addition, for each
         calendar year within the Severance Period (including the calendar year
         in which the Termination Date occurs), the Company shall, within thirty
         (30) days after the end of each such calendar year, pay the Executive a
         bonus equal to the Deemed Bonus (as defined below). The "Deemed Bonus"
         shall be an amount equal to (A) prior to a Change in Control, the
         average of the Annual Bonus paid to the Executive for the two complete
         calendar years prior to the Termination Date, or (B) upon or after a
         Change in Control,the greater of (x) the average of the Annual Bonus
         paid to the Executive for the calendar year(s) after the Change in
         Control (including the calendar year during which a Change in Control
         occurs) or (y) the average of the Annual Bonus paid or payable to the
         Executive in respect of the two calendar years immediately preceding
         the calendar year in which the Change in Control occurs.

                  (iii) Disability, Life Insurance and Medical/Dental Coverage.
         The Executive shall be entitled to the disability coverage, life
         insurance and medical/dental coverage which the Executive and the
         Executive's family received under paragraph 3(e) as if the Executive
         continued to be employed by the Company during the Severance Period;
         provided that if Executive obtains new employment with comparable
         benefits during the Severance Period, all entitlements under this
         paragraph 4(f)(iii) shall cease. Nothing in this paragraph shall be
         construed as providing Executive with coverage under any plan of the
         Company to which Executive would not otherwise be entitled and in the
         event any coverage is unavailable (e.g., if Executive is uninsurable),
         the Company's obligations

<PAGE>


         under this paragraph may be satisfied by paying to Executive the cost
         of such coverage if it were available, as determined in good faith by
         the Company.

                  (iv) Stock Options. Not later than thirty (30) days after the
         date on which the Executive's employment terminates, the Company shall
         pay the Executive a lump sum cash payment equal to the amount by which
         the fair market value (determined as of the Termination Date) of the
         number of shares of stock subject to any stock option granted under the
         Stock Plans which was not exercisable on the Termination Date and which
         would have become vested and exercisable during the Severance Period if
         the Executive had remained employed by the Company during the Severance
         Period.

         (g) Severance Benefits for Change in Control. In the event of a Change
in Control and either upon or within (and including) twenty-four (24) months
after such Change in Control, the Executive terminates employment for Good
Reason or the Executive's employment is terminated by the Company for any reason
other than Cause, then (regardless of the death or disability of the Executive
after the Termination Date) the Company shall pay the Executive a lump sum cash
payment within five (5) days after the Termination Date, in an amount equal to
the amounts referred to in paragraph 4(f)(i), (ii) and (iv), plus the amount of
the Deemed Bonus (as defined below), and the Company shall also provide the
Executive the severance benefits referred to in paragraph 4(f)(iii) as provided
therein.

         (h) Excise Tax Gross-Up. If Executive is subject to any Excise Tax (as
defined below) as a result of the severance payments and/or benefits to which
Executive is entitled under paragraphs 4(f) or 4(g), the Company shall also pay
the Executive the Gross-Up Payment in accordance with the following provisions:

                  (i) Gross-Up Payment. Anything to the contrary
         notwithstanding, in the event it shall be determined that any payment,
         distribution or benefit made or provided by the Company to or for the
         benefit of the Executive (whether pursuant to this Agreement or
         otherwise) (a "Payment"), would be subject to the excise tax imposed by
         Section 4999 of the Internal Revenue Code of 1986, as amended, (the
         "Code") or any interest or penalties with respect to such excise tax
         (such excise tax, together with any such interest and penalties, are
         collectively referred to as the "Excise Tax"), then the Company shall
         pay the Executive in cash an amount (the "Gross-Up Payment") such that
         after payment by the Executive of all taxes (including any interest or
         penalties imposed with respect to such taxes), including but not
         limited to income taxes (and any interest and penalties imposed with
         respect thereto) and the Excise Tax, imposed upon the Gross-Up Payment,
         the Executive retains an amount of the Gross-up Payment equal to the
         Excise Tax imposed on the Payments.

                  (ii) Determination of Gross-Up Payment. Subject to paragraph
         4(h)(iii) below, all determinations required to be made under paragraph
         4(h)(i), including whether a Gross-Up Payment is required and the
         amount of the Gross-Up Payment, shall be made by the firm of
         independent public accountants selected by the Company to audit its

<PAGE>


         financial statements for the year immediately preceding the Change in
         Control (the "Accounting Firm") which shall provide detailed supporting
         calculations to the Company and the Executive within thirty (30) days
         after the Termination Date. In the event that the Accounting Firm is
         serving as accountant or auditor for the individual, entity or group
         effecting the Change in Control, the Executive shall appoint another
         nationally recognized accounting firm to make the determinations
         required under this paragraph 4(h) (which accounting firm shall then be
         referred to as the "Accounting Firm"). All fees and expenses of the
         Accounting Firm in connection with the work it performs pursuant to
         this paragraph 4(h) shall be promptly paid by the Company. Any Gross-Up
         Payment (as determined pursuant to paragraph 4(h)(i) above) shall be
         paid by the Company to the Executive within five (5) days of the
         receipt of the Accounting Firm's determination. If the Accounting Firm
         determines that no Excise Tax is payable by the Executive, it shall
         furnish the Executive with a written opinion that failure to report the
         Excise Tax on the Executive's applicable federal income tax return
         would not result in the imposition of a negligence or a similar
         penalty. Any determination by the Accounting Firm shall be binding upon
         the Company and the Executive. As a result of the uncertainty in the
         application of Section 4999 of the Code at the time of the initial
         determination by the Accounting Firm, it is possible that Gross-up
         Payments which will not have been made by the Company should have been
         made ("Underpayment"). In the event that the Company exhausts its
         remedies pursuant to paragraph 4(h)(iii) below, and the Executive is
         thereafter required to make a payment of Excise Tax, the Accounting
         Firm shall promptly determine the amount of the Underpayment that has
         occurred and any such Underpayment shall be paid by the Company to the
         Executive within five (5) days after such determination.

                  (iii) Contest. The Executive shall notify the Company in
         writing of any claim made by the Internal Revenue Service that, if
         successful, would require the Company to pay a Gross-Up Payment. Such
         notification shall be given as soon as practicable but no later than
         ten (10) business days after the Executive knows of such claim and
         shall apprise the Company of the nature of such claim and the date on
         which such claim is requested to be paid. The Executive shall not pay
         such claim prior to the expiration of the thirty (30) day period
         following the date on which it gives such notice to the Company (or
         such shorter period ending on the date that any payment of taxes with
         respect to such claim is due). If the Company notifies the Executive in
         writing prior to the expiration of such period that it desires to
         contest such claim, the Employee shall:

                           (A) give the Company any information reasonably
                  requested by the Company relating to such claim;

                           (B) take such action in connection with contesting
                  such claim as the Company shall reasonably request in writing
                  from time to time, without limitation, accepting legal
                  representation with respect to such claim by an attorney
                  selected by the Company and reasonably acceptable to the
                  Executive;

<PAGE>


                           (C) cooperate with the Company in good faith in order
                  effectively to contest such claim;

                           (D) permit the Company to participate in any
                  proceedings relating to such claim; provided, however, that
                  the Company shall bear and pay directly all costs and expenses
                  (including additional interest and penalties) incurred in
                  connection with such contest and shall indemnify and hold the
                  Executive harmless, on an after-tax basis, for any Excise Tax
                  or income tax, including interest and penalties with respect
                  thereto, imposed as a result of such representation and
                  payment of costs and expenses. Without limitation on the
                  foregoing provisions of this paragraph 4(h)(iii), the Company
                  shall control all proceedings taken in connection with such
                  contest and, at its sole option, may pursue or forego any and
                  all administrative appeals, proceedings, hearings and
                  conferences with the taxing authority in respect of such claim
                  and may, at its sole option, either direct the Executive to
                  pay the tax claimed and sue for a refund or contest the claim
                  in any permissible manner, and the Executive agrees to
                  prosecute such contest to a determination before any
                  administrative tribunal, in a court of initial jurisdiction
                  and in one or more appellate courts, as the Company shall
                  determine; provided, however, that if the Company directs the
                  Executive to pay such claim and sue for a refund, the Company
                  shall advance the amount of such payment to the Executive, on
                  an interest-free basis, from any Excise Tax or income tax,
                  including interest or penalties with respect thereto, imposed
                  with respect to such advance or with respect to any imputed
                  income with respect to such advance; and further provided that
                  any extension of the statute of limitations relating to
                  payment of taxes for the taxable year of the Executive with
                  respect to which such contested amount is claimed to be due is
                  limited solely to such contested amount. Furthermore, the
                  Company's control of the contest shall be limited to issues
                  with respect to which a Gross-Up Payment would be payable
                  hereunder, and the Executive shall be entitled to settle or
                  contest, as the case may be, any other issue raised by the
                  Internal Revenue Service or any other taxing authority.

                  (iv) If, after the receipt by the Executive of an amount
         advanced by the Company pursuant to paragraph 4(h)(iii), the Executive
         becomes entitled to receive any refund with respect to such claim, the
         Executive shall (subject to the Company's complying with the
         requirements of paragraph 4(h)(iii)) promptly pay to the Company the
         amount of such refund (together with any interest paid or credited
         thereon after taxes applicable thereto). If, after the receipt by the
         Executive of an amount advanced by the Company pursuant to paragraph
         4(h)(iii), a determination is made that the Executive shall not be
         entitled to any refund with respect to such claim and the Company does
         not notify the Executive in writing of its intent to contest such
         denial of refund prior to the expiration of thirty (30) days after such
         determination, then such advance shall be forgiven and shall not be
         required to be repaid, and the amount of such advance shall offset, to
         the extent thereof, the amount of Gross-Up Payment required to be paid.

<PAGE>


         (i) Benefits in Lieu of Severance Pay Policy. The severance benefits
provided for in this paragraph 4 are in lieu of any benefits that would
otherwise be provided to the Executive under the Company's severance pay policy
and the Executive shall not be entitled to any benefits under the Company's
severance pay policy.

         (j) No Funding of Severance. Nothing contained in this Agreement or
otherwise shall require the Company to segregate, earmark or otherwise set aside
any funds or other assets to provide for any payments required to be made under
this paragraph 4 and the rights of the Executive to the severance benefits
hereunder shall be solely those of a general, unsecured creditor of the Company.
However, the Company may, in its discretion, deposit cash or property, or a
combination of both, equal in value to all or a portion of the amounts
anticipated to be payable hereunder into a trust, the assets of which are to be
distributed by such times as determined by the trustee of such trust; provided
that such assets shall be subject at all times to the rights of the Company's
general creditors.

         (k) Definition of Change in Control. A "Change in Control" shall be
deemed to have occurred if, prior to the expiration of the term of this
Agreement:

                  (i) any "person" (as such term is used in Sections 13(d) and
         14(d) of the Securities Exchange Act of 1934) (other than Allianz Life
         Insurance Company of North America and its affiliats or the Company or
         any of its Subsidiaries or any employee benefit plan of the Company or
         any of its Subsidiaries) becomes a beneficial owner, directly or
         indirectly, of securities of the Company representing 20% or more of
         the voting power of all of the Company's then outstanding securities,
         except for issuances of shares approved by a majority of the Incumbent
         Directors (as defined below) then in office; or

                  (ii) during any period of two consecutive years, individuals
         who at the beginning of such period constituted the Board of Directors
         of the Company (the "Incumbent Directors") together with any director
         (the "New Incumbent Director") whose nomination or election was
         approved by at least two-thirds of the Incumbent Directors and any New
         Incumbent Director who was previously elected, in each case who are
         directors at the time of the nomination or election of such director
         cease, for any reason to constitute at least a majority of the Board of
         Directors of the Company; or

                  (iii) the shareholders of the Company approve the sale of all,
         or substantially all, of the business or assets of the Company or the
         liquidation or dissolution of the Company.

         5. Confidentiality; Non-Solicitation Covenant; and Covenant Not to
Compete.

         (a) Confidentiality. The Executive agrees that, at all times, both
during the Executive's employment and after the termination thereof, the
Executive shall not divulge to any other person, firm or corporation, or in any
way use for the Executive's own benefit, except as required in the conduct of
the business of the Company or any of its Subsidiaries or as authorized

<PAGE>


in writing on behalf of the Company, any trade secrets or confidential
information of the Company or its Subsidiaries obtained during the course of the
Executive's employment with the Company or its Subsidiaries. The Executive also
agrees that the Executive will not, either subsequent to termination of
employment or during employment, except as required in the conduct of the
business of the Company or any of its Subsidiaries, or as authorized in writing
on behalf of the Company, interfere with or disturb or attempt to interfere with
or disturb any employment, contractual or business arrangements of the Company
or any of its Subsidiaries with any of its employees, agents, suppliers,
customers, reinsurers or other parties with which the Company or any of its
Subsidiaries has a contractual relationship, as the case may be.

         (b) Non-Solicitation Covenant. While the Executive is actively employed
with the Company and, in the event of a termination of employment with the
Company for any reason, for a period of two years after the Termination Date,
the Executive agrees that, except with the prior written permission of the Board
of Directors of the Company, the Executive will not offer to hire, entice away,
or in any manner attempt to persuade any officer, employee, or agent of the
Company or any of the Subsidiaries to discontinue his or her relationship with
the Company or any of the Subsidiaries nor will the Executive directly or
indirectly solicit, divert, take away or attempt to solicit any business of the
Company or any of its Subsidiaries as to which Executive has acquired any
knowledge during the term of the Executive's employment with the Company.

         (c) Covenant Not to Compete. The Executive acknowledges and agrees with
the Company that during the course of the Executive's employment with the
Company, the Executive has had and will continue to have the opportunity to
develop relationships with existing employees, customers and other business
associates of the Company and the Subsidiaries, which relationships constitute
goodwill of the Company, and the Executive acknowledges and agrees that the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. The Executive acknowledges that
the Company and its Subsidiaries currently engages throughout the United States
(the "Territory"), the business of the development, sale, marketing and
administration of life insurance, annuities and extended care insurance products
(the "Subject Business"). Accordingly, during the term of the Executive's
employment with the Company and (i) prior to a Change of Control and in the case
of a voluntary termination by the Executive under paragraph 4(d) or a
termination by the Company for Cause under paragraph 4(b), the balance of the
term of this Agreement under paragraph 2 as if no termination of employment
occurred but notice of termination of the automatic extension was given either
by the Executive at the time of his notice of voluntary resignation or given by
the Company at the time of its notice of termination for Cause, or (ii) after a
Change in Control, one year after the Termination Date (the "Noncompete
Period"), the Executive shall not, directly or indirectly, enter into, engage
in, assist, give or lend funds to or otherwise finance, be employed by or
consult with, or have a financial or other interest in, any business which
engages in the Subject Business, whether for or by himself or as an independent
contractor, agent, stockholder, partner or joint venturer for any other person,
provided that the aggregate ownership by the Executive of no more than two
percent of the outstanding equity securities of any person, which securities are
traded on a national or foreign securities exchange, quoted on the Nasdaq Stock
Market or other automated quotation system or, in the case of the Company, of no
more than ten

<PAGE>


percent of the Company's outstanding equity securities shall not be deemed to be
giving or lending funds to, otherwise financing or having a financial interest
in a competitor. In the event that any person in which the executive has any
financial or other interest directly or indirectly enters into the Subject
Business in the Territory during the Noncompete Period, the Executive shall
divest all of his interest (other than any amount permitted under this
paragraph) in such person within 30 days after such person enters into the
Subject Business in the Territory.

         (d) Remedies. If the Executive commits a breach, or threatens to commit
a breach, of any of the provisions of this paragraph 5, the Company shall have
the following rights and remedies, in addition to any rights and remedies
otherwise available at law or equity:

                  (i) The right and remedy to have the provisions of this
         paragraph 5 specifically enforced by any court having equity
         jurisdiction, it being acknowledged and agreed by the Executive that
         any such breach or threatened breach will cause irreparable injury to
         the Company and the Subsidiaries and that money damages will not
         provide an adequate remedy to the Company and the Subsidiaries; and

                  (ii) The right and remedy to require the Executive to account
         for and pay over to the Company all compensation, profits, monies,
         accruals, increments, or other benefits, other than those payable under
         this Agreement, derived or received by the Executive or the enterprise
         in competition with the Company or any of the Subsidiaries as the
         result of any transactions constituting a breach of any part of this
         paragraph 5, and Executive agrees to account for and pay over to the
         Company such amounts promptly upon demand therefor.

         6. Beneficiaries. In the event of the Executive's death after
termination of employment, any amount or benefit payable or distributable to him
pursuant to this Agreement shall be paid to the beneficiary designated by the
Executive for such purpose in the last written instrument received by the
Company prior to the Executive's death, if any, or, if no beneficiary has been
designated, to the Executive's estate, but such designation shall not be deemed
to supersede any beneficiary designation under any benefit plan of the Company.
Whenever this Agreement provides for the written designation of a beneficiary or
beneficiaries of the Executive, the Executive shall have the right to revoke
such designation and to redesignate a beneficiary or beneficiaries by written
notice to either the Company to such effect, except to the extent, if any,
restricted by law.

         7. Rights in the Event of Dispute. In the event of a dispute between
the Company and the Executive regarding the Executive's employment or this
Agreement, it is the intention of this Agreement that the dispute shall be
resolved as expeditiously as possible, consistent with fairness to both sides,
and that during pendency of the dispute the Executive and the Company shall be
on equal footing, as follows:

         (a) Arbitration. Any claim or dispute relating to the Executive's
employment or the terms and performance of this Agreement (other than
enforcement of paragraph 5) shall be

<PAGE>


resolved by binding private arbitration before three arbitrators, and any award
rendered by any arbitration panel, or a majority thereof, may be filed and a
judgment obtained in any court having jurisdiction over the parties unless the
relief granted in the award is delivered within ten (10) days of the award.
Either party may request arbitration by written notice to the other party.
Within thirty (30) days of receipt of such notice by the opposing party, each
party shall appoint a disinterested arbitrator and the two arbitrators selected
thereby shall appoint a third neutral arbitrator; in the event the two
arbitrators cannot agree upon the third arbitrator within ten (10) days after
their appointment, then the neutral arbitrator shall be appointed by the Chief
Judge of Hennepin County (Minnesota) District Court. Any arbitration proceeding
conducted hereunder shall be in the City of Minneapolis and shall follow the
procedures set forth in the Rules of Commercial Arbitration of the American
Arbitration Association, and both sides shall cooperate in as expeditious a
resolution of the proceeding as is reasonable under the circumstances. The
arbitration panel shall have the power to enter any relief it deems fair and
just on any claim, including interim and final equitable relief, along with any
procedural order that is reasonable under the circumstances.

         (b) Expenses of Prosecution/Defense of Claim. During the pendency of a
dispute between the Company and the Executive relating to the Executive's
employment or the terms or performance of this Agreement, the Company shall
promptly pay the Executive's reasonable expenses of representation upon delivery
of periodic billings for same, provided that (i) Executive (or a person claiming
on the Executive's behalf) shall promptly repay all amounts paid hereunder at
the conclusion of the dispute if the resolution thereof includes a finding that
the Executive did not act in good faith in the matter in dispute or in the
dispute proceeding itself, and (ii) no claim for expenses of representation
shall be submitted by the Executive or any person acting on the Executive's
behalf unless made in writing to the Board of Directors within one year of the
performance of the services for which such claim is made.

         8. No Obligation to Mitigate Damages. In the event the Executive
becomes eligible to receive compensation or benefits subsequent to the
termination of the Executive's employment under this Agreement, the Executive
shall have no obligation to seek other employment in an effort to mitigate
damages. To the extent the Executive shall accept other employment after the
Executive's termination of employment, the compensation and benefits received
from such employment shall not reduce the compensation and benefits otherwise
due under this Agreement, except as provided in paragraph 4(f)(iii) above.

         9. Other Benefits. The benefits provided under this Agreement shall,
except to the extent otherwise specifically provided herein, be in addition to,
and not in derogation or diminution of, any benefits that Executive or the
Executive's beneficiary may be entitled to receive under any other plan or
program now or hereafter maintained by the Company, or its Subsidiaries.

         10. Successors. The Company shall require any successor (whether direct
or indirect, by purchase, merger, consolidation, or otherwise) to all or
substantially all of the business and/or assets of the Company, to expressly
assume and agree to perform its obligations under this

<PAGE>


Agreement in the same manner and to the same extent that the Company would be
required to perform them if no succession had taken place unless, in the opinion
of legal counsel mutually acceptable to the Company and the Executive, such
obligations have been assumed by the successor as a matter of law. Failure of
the Company to obtain such agreement prior to the effectiveness of any such
succession (unless the foregoing opinion is rendered to the Executive) shall
entitle the Executive to terminate the Executive's employment and to receive the
payments provided for in paragraph 4(f), 4(g) and 4(h), as the case may be, as
if the Executive terminated this Agreement for Good Reason. The Executive's
rights under this Agreement shall inure to the benefit of, and shall be
enforceable by, the Executive's legal representative or other successors in
interest, but shall not otherwise be assignable or transferable. The Company's
rights under this Agreement shall inure to the benefit of, and shall be
enforceable by, the Company's successors and assigns, including any person which
may acquire LifeUSA.

         11. Severability. If any provision of this Agreement or the application
thereof is held invalid or unenforceable, the invalidity or unenforceability
thereof shall not affect any other provisions or applications of this Agreement
which can be given effect without the invalid or unenforceable provision or
application.

         12. Survival. The rights and obligations of the parties pursuant to
this Agreement shall survive the term of the employment to the extent that any
performance is required hereunder after the expiration or termination of such
term.

         13. Notices. All notices under this Agreement shall be in writing and
shall be deemed effective when delivered in person (in the Company's case, to
its Secretary) or 48 hours after deposit thereof in the U.S. mails, postage
prepaid, addressed, in the case of the Executive, to the Executive's last known
address as carried on the personnel records of the Company and, in the case of
the Company, to the corporate headquarters, attention of the Secretary, or to
such other address as the party to be notified may specify by written notice to
the other party.

         14. Amendments and Construction. This Agreement may only be amended in
a writing signed by the parties hereto. This Agreement shall be construed under
the laws of the State of Minnesota. Paragraph headings are for convenience only
and shall not be considered a part of the terms and provisions of the Agreement.

<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the day and year first written above.

                                              LIFE USA HOLDING, INC.



                                              By /s/Robert W. MacDonald
                                                  -----------------------------
                                                 Robert W. MacDonald, Chairman
                                                 and Chief Executive Officer





                                              /s/Charles M. Kavitsky
                                              -----------------------------
                                              Charles M. Kavitsky




                                                                      EXHIBIT 21


                         SUBSIDIARIES OF THE REGISTRANT


                                                  State or other jurisdiction of
Name of subsidiary                                incorporation or organization



LifeUSA Insurance Company                         Minnesota

LifeUSA Securities, Inc.                          Minnesota

LifeUSA Marketing, Inc.                           Minnesota




                                                                      EXHIBIT 23


                         Consent of Independent Auditors


   
We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333-26841) pertaining to the Life USA Holding, Inc. 1990 Stock Option
Plan and the Registration Statement (Form S-8 No. 33-38821) pertaining to the
Life USA Holding, Inc. Employee Savings Plan of our report dated January 30,
1998, with respect to the consolidated financial statements included in this
Annual Report and Form 10-K/A of Life USA Holding, Inc. for the year ended
December 31, 1997.
    


                                                   /s/ Ernst & Young LLP

   
Minneapolis, Minnesota
March 13, 1998
    





                                                                      EXHIBIT 24


                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, that LIFE USA HOLDING, INC., a
Minnesota corporation (the "Company"), and each of the undersigned directors of
the Company, hereby constitutes and appoints Robert W. MacDonald and Mark A.
Zesbaugh and each of them (with full power to each of them to act alone) its/his
true and lawful attorney-in-fact and agent, for it/him and on its/his behalf in
its/his name, place and stead, in any and all capacities to sign, execute, affix
its/his seal thereto and file the Annual Report on Form 10-K for the year ended
December 31, 1997 under the Securities Exchange Act of 1934, as amended,
including any amendment or amendments thereto, with all exhibits and any and all
documents required to be filed with respect thereto with any regulatory
authority.

         There is hereby granted to said attorneys, and each of them, full power
and authority to do and perform each and every act and thing, requisite and
necessary to be done in respect of the foregoing as fully as it/he or
itself/himself might or could do if personally present, thereby ratifying and
confirming all that said attorneys-in-fact and agents, or any of them, may
lawfully do or cause to be done by virtue hereof.

         This Power of Attorney may be executed in any number of counterparts,
each of which shall be an original, but all of which taken together shall
constitute one and the same instrument and any of the undersigned directors may
execute this Power of Attorney by signing any such counterpart.

         IN WITNESS WHEREOF, LIFE USA HOLDING, INC. has caused this Power of
Attorney to be executed in its name by its President on the 6th day of March,
1998.

                                                 LIFE USA HOLDING, INC.


                                                 By /s/ Margery G. Hughes
                                                    ----------------------------
                                                    Margery G. Hughes, President

<PAGE>


         The undersigned directors of LIFE USA HOLDING, INC. have hereunto set
their hands as of the 6th day of March, 1998.




/s/ Hugh Alexander                                  /s/ Daniel J. Rourke
- ----------------------------                        ----------------------------
Hugh Alexander                                      Daniel J. Rourke



/s/ Jack H. Blaine                                  /s/ Donald J. Urban
- ----------------------------                        ----------------------------
Jack H. Blaine                                      Donald J. Urban



 /s/ Ralph Strangis                                 /s/ Mark A. Zesbaugh
- ----------------------------                        ----------------------------
Ralph Strangis                                      Mark A. Zesbaugh



/s/ Margery G. Hughes                               /s/ Barbara J. Lautzenheiser
- ----------------------------                        ----------------------------
Margery G. Hughes                                   Barbara J. Lautzenheiser



/s/ Robert W. MacDonald
- ----------------------------
Robert W. MacDonald


<TABLE> <S> <C>


<ARTICLE> 7
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>                     <C>                     <C>
<PERIOD-TYPE>                   YEAR                   9-MOS                   6-MOS                   3-MOS  
<FISCAL-YEAR-END>                     DEC-31-1997             DEC-31-1997             DEC-31-1997             DEC-31-1997
<PERIOD-START>                        JAN-01-1997             JAN-01-1997             JAN-01-1997             JAN-01-1997
<PERIOD-END>                          DEC-31-1997             SEP-30-1997             JUN-30-1997             MAR-31-1997
<DEBT-HELD-FOR-SALE>                      882,159                 878,744                 902,487                 852,142
<DEBT-CARRYING-VALUE>                   1,249,488               1,183,501               1,060,515               1,033,462
<DEBT-MARKET-VALUE>                     1,289,621               1,214,351               1,072,398               1,023,197
<EQUITIES>                                      0                       0                       0                       0
<MORTGAGE>                                      0                       0                       0                       0
<REAL-ESTATE>                                   0                       0                       0                       0
<TOTAL-INVEST>                          2,160,650               2,090,167               1,989,418               1,910,180
<CASH>                                     34,139                  57,014                  42,735                  38,106
<RECOVER-REINSURE>                              0                       0                       0                       0
<DEFERRED-ACQUISITION>                    215,097                 218,262                 222,183                 231,585
<TOTAL-ASSETS>                          5,062,774               4,913,311               4,622,231               4,474,054
<POLICY-LOSSES>                         4,686,172               4,538,111               4,281,027               4,157,469
<UNEARNED-PREMIUMS>                             0                       0                       0                       0
<POLICY-OTHER>                                  0                       0                       0                       0
<POLICY-HOLDER-FUNDS>                       9,208                  13,869                  13,072                   8,618
<NOTES-PAYABLE>                            36,030                  36,030                  36,030                  36,030
                           0                       0                       0                       0
                                     0                       0                       0                       0
<COMMON>                                      227                     220                     216                     214
<OTHER-SE>                                222,173                 203,708                 185,942                 168,482
<TOTAL-LIABILITY-AND-EQUITY>            5,062,774               4,913,311               4,622,231               4,474,054
                                      0                       0                       0                       0
<INVESTMENT-INCOME>                       144,097                 106,379                  69,584                  34,306
<INVESTMENT-GAINS>                          4,347                   4,071                   1,234                   1,234
<OTHER-INCOME>                            221,459                 167,905                 100,350                  43,812
<BENEFITS>                                132,508                  97,950                  63,325                  31,144
<UNDERWRITING-AMORTIZATION>                27,789                  21,460                  14,029                   6,581
<UNDERWRITING-OTHER>                      166,535                 126,728                  76,986                  33,547
<INCOME-PRETAX>                            43,071                  32,217                  16,828                   8,080
<INCOME-TAX>                               16,093                  12,113                   6,352                   2,935
<INCOME-CONTINUING>                        26,978                  20,104                  10,476                   5,145
<DISCONTINUED>                                  0                       0                       0                       0
<EXTRAORDINARY>                                 0                       0                       0                       0
<CHANGES>                                       0                       0                       0                       0
<NET-INCOME>                               26,978                  20,104                  10,476                   5,145
<EPS-PRIMARY>                                1.24                     .93                     .49                     .24
<EPS-DILUTED>                                1.11                     .83                     .45                     .22
<RESERVE-OPEN>                                  0                       0                       0                       0
<PROVISION-CURRENT>                             0                       0                       0                       0
<PROVISION-PRIOR>                               0                       0                       0                       0
<PAYMENTS-CURRENT>                              0                       0                       0                       0
<PAYMENTS-PRIOR>                                0                       0                       0                       0
<RESERVE-CLOSE>                                 0                       0                       0                       0
<CUMULATIVE-DEFICIENCY>                         0                       0                       0                       0
        


</TABLE>

<TABLE> <S> <C>


<ARTICLE> 7
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>                     <C>                     <C>
<PERIOD-TYPE>                   YEAR                   9-MOS                   6-MOS                   3-MOS  
<FISCAL-YEAR-END>                     DEC-31-1996             DEC-31-1996             DEC-31-1996             DEC-31-1996
<PERIOD-END>                          DEC-31-1996             SEP-30-1996             JUN-30-1996             MAR-31-1996
<DEBT-HELD-FOR-SALE>                      878,279                 839,393                 807,095                 796,446
<DEBT-CARRYING-VALUE>                   1,003,197                 986,142                 946,734                 925,127
<DEBT-MARKET-VALUE>                     1,013,761                 981,284                 938,531                 931,699
<EQUITIES>                                      0                       0                       0                       0
<MORTGAGE>                                      0                       0                       0                       0
<REAL-ESTATE>                                   0                       0                       0                       0
<TOTAL-INVEST>                          1,905,304               1,848,783               1,776,136               1,741,920
<CASH>                                     20,989                  31,049                  32,542                  33,531
<RECOVER-REINSURE>                              0                       0                       0                       0
<DEFERRED-ACQUISITION>                    212,138                 219,122                 215,456                 204,166
<TOTAL-ASSETS>                          4,386,723               4,301,205               4,120,547               3,977,021
<POLICY-LOSSES>                         4,078,621               3,994,015               3,834,694               3,692,591
<UNEARNED-PREMIUMS>                             0                       0                       0                       0
<POLICY-OTHER>                                  0                       0                       0                       0
<POLICY-HOLDER-FUNDS>                       5,381                   7,643                   5,410                   3,483
<NOTES-PAYABLE>                            36,030                  36,030                  36,030                  36,030
                           0                       0                       0                       0
                                     0                       0                       0                       0
<COMMON>                                      210                     209                     208                     203
<OTHER-SE>                                172,405                 159,741                 151,474                 151,209
<TOTAL-LIABILITY-AND-EQUITY>            4,386,723               4,301,205               4,120,547               3,977,021
                                      0                       0                       0                       0
<INVESTMENT-INCOME>                       129,412                  95,519                  62,571                  30,926
<INVESTMENT-GAINS>                          1,791                   1,671                   1,671                   1,679
<OTHER-INCOME>                            185,695                 137,825                  86,741                  40,949
<BENEFITS>                                116,931                  87,524                  57,833                  28,899
<UNDERWRITING-AMORTIZATION>                24,495                  18,571                  12,911                   6,168
<UNDERWRITING-OTHER>                      138,407                 101,970                  63,966                  31,165
<INCOME-PRETAX>                            37,065                  26,950                  16,273                   7,322
<INCOME-TAX>                               13,611                   9,900                   5,986                   2,701
<INCOME-CONTINUING>                        23,454                  17,050                  10,287                   4,621
<DISCONTINUED>                                  0                       0                       0                       0
<EXTRAORDINARY>                                 0                       0                       0                       0
<CHANGES>                                       0                       0                       0                       0
<NET-INCOME>                               23,454                  17,050                  10,287                   4,621
<EPS-PRIMARY>                                1.13                     .82                     .50                     .23
<EPS-DILUTED>                                1.04                     .76                     .46                     .21
<RESERVE-OPEN>                                  0                       0                       0                       0
<PROVISION-CURRENT>                             0                       0                       0                       0
<PROVISION-PRIOR>                               0                       0                       0                       0
<PAYMENTS-CURRENT>                              0                       0                       0                       0
<PAYMENTS-PRIOR>                                0                       0                       0                       0
<RESERVE-CLOSE>                                 0                       0                       0                       0
<CUMULATIVE-DEFICIENCY>                         0                       0                       0                       0
        


</TABLE>


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