AUTOMOBILE PROTECTION CORP APCO
DEF 14A, 1998-04-28
MANAGEMENT SERVICES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No. )
Filed by the Registrant  |X|
Filed by a Party other than the Registrant  |_|
Check the appropriate box:
| |  Preliminary Proxy Statement        | | Confidential, For Use of the
|X|  Definitive Proxy Statement             Commission Only (as permitted
| |  Definitive Additional Materials        by Rule 14a-6(e)(2)) 
| |  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12


                    AUTOMOBILE PROTECTION CORPORATION - APCO
- ------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- ------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
         |X|   No fee required.
         |_|   Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
               and 0-11.

         (1)   Title of each class of securities to which transaction applies:

               ---------------------------------------------------------------

         (2)   Aggregate number of securities to which transaction applies:

               ---------------------------------------------------------------

         (3)   Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11:*

               ---------------------------------------------------------------

         (4)   Proposed maximum aggregate value of transaction:

               ---------------------------------------------------------------

         (5)   Total fee paid:

               ---------------------------------------------------------------
         |_|   Fee paid previously with preliminary materials:
               ---------------------------------------------------------------
         |_|   Check  box if any part of the fee is  offset  as  provided by
               Exchange Act Rule 0-11(a)(2) and identify the filing for which
               the offsetting fee was paid previously. Identify the previous
               filing  by  registration  statement  number,  or the  form  or
               schedule and the date of its filing.

         (1)   Amount previously paid:

               --------------------------------------------------------------
         (2)   Form, Schedule or Registration Statement No.:

               --------------------------------------------------------------
         (3)   Filing Party:

               --------------------------------------------------------------
         (4)   Date Filed:

- ---------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.




<PAGE>



                    AUTOMOBILE PROTECTION CORPORATION - APCO
                        15 Dunwoody Park Drive, Suite 100
                             Atlanta, Georgia 30338
                              --------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             To be held June 3, 1998
                              --------------------


         NOTICE IS HEREBY  GIVEN that the  Annual  Meeting  of  Shareholders  of
Automobile  Protection  Corporation - APCO  ("Company") will be held at the Four
Points Hotel  Atlanta  Perimeter,  1850  Cotillion  Drive,  Atlanta,  Georgia on
Wednesday, June 3, 1998, at 10:00 A.M., Eastern Standard Time, for the following
purposes:

          1.   To elect one director of the Company for a term of four years and
               until his successor is elected and qualified.

          2.   To transact  such other  business as may properly come before the
               Annual Meeting.

         Only shareholders of record at the close of business on April 23, 1998,
will be entitled to notice of, and to vote at, the meeting and any  adjournments
thereof.

         YOU ARE URGED TO READ THE  ATTACHED  PROXY  STATEMENT,  WHICH  CONTAINS
INFORMATION  RELEVANT  TO THE  ACTION  TO BE TAKEN AT THE  MEETING.  IN ORDER TO
ASSURE THE PRESENCE OF A QUORUM, WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING
IN PERSON, PLEASE SIGN AND DATE THE ACCOMPANYING PROXY CARD AND MAIL IT PROMPTLY
IN THE ENCLOSED ADDRESSED,  POSTAGE PREPAID ENVELOPE.  YOU MAY REVOKE YOUR PROXY
IF YOU SO DESIRE AT ANY TIME BEFORE IT IS VOTED.

                                   By Order of the Board of Directors


                                   Martin J. Blank
                                   Secretary
Atlanta, Georgia
May 2, 1998

         

<PAGE>


                    Automobile Protection Corporation - APCO

                               ------------------
                                 PROXY STATEMENT
                               ------------------

                               GENERAL INFORMATION


         This Proxy  Statement  and the enclosed  form of proxy are furnished in
connection with the solicitation of proxies by the Board of Directors  ("Board")
of  Automobile  Protection  Corporation  - APCO.  ("Company")  to be used at the
Annual  Meeting of  Shareholders  of the Company to be held on June 3, 1998, and
any adjournment or adjournments  thereof ("Annual Meeting").  The Annual Meeting
will be held at the Four Points Hotel Atlanta  Perimeter,  1850 Cotillion Drive,
Atlanta,  Georgia 30338.  The matters to be considered at the Annual Meeting are
set forth in the attached Notice of Meeting.

         The Company's executive officers are located at 15 Dunwoody Park Drive,
Suite 100, Atlanta, Georgia 30338. This Proxy Statement and the enclosed form of
proxy are first being sent to shareholders on or about May 2, 1998.

Record Date and Outstanding Shares

         The Board has fixed  the  close of  business  on April 23,  1998 as the
record date for the determination of shareholders  entitled to notice of, and to
vote at,  the  Annual  Meeting.  Only  shareholders  of  record  at the close of
business on that date will be entitled to vote at the Annual  Meeting or any and
all  adjournments  thereof.  As of April 23,  1998,  the  Company has issued and
outstanding 11,432,623 shares of Common Stock, par value $.001 ("Common Stock").

Solicitation and Revocation

         Proxies  in the form  enclosed  are  solicited  by and on behalf of the
Board.  The persons  named in the proxy have been  designated  as proxies by the
Board.  Any proxy given pursuant to such  solicitation  and received in time for
the Annual Meeting will be voted as specified in such proxy.  If no instructions
are given,  proxies will be voted "FOR" the election of the nominee listed below
under the caption  "Election of Directors" and, in the discretion of the proxies
named on the proxy  card with  respect  to any other  matters  properly  brought
before the meeting and any adjournments  thereof.  In such  unanticipated  event
that any other matters are properly  presented at the Annual Meeting for action,
the persons  named in the proxy will vote the proxies in  accordance  with their
best judgment.  Any proxy given pursuant to this  solicitation may be revoked by
the  shareholder  at any time  before it is  exercised  by written  notification
delivered to the  Secretary  of the  Company,  by voting in person at the Annual
Meeting,  or by delivering  another proxy bearing a later date.  Attendance by a
shareholder  at the  Annual  Meeting  does not alone  serve to revoke his or her
proxy.

Quorum

         The  presence,  in person or by proxy,  of a majority  of the shares of
Common Stock entitled to vote at the Annual Meeting will  constitute a quorum at
the Annual Meeting.  A proxy submitted by a shareholder may indicate that all or
a  portion  of the  shares  represented  by  such  proxy  are  not  being  voted
("shareholder  withholding") with respect to a particular matter.  Similarly,  a
broker may not be permitted  to vote stock  ("broker  non-vote")  held in street
name on a particular  matter in the absence of instructions  from the beneficial
owner of such stock.  The shares subject to a proxy which are not being voted on
a  particular  matter  (because  of  either  shareholder  withholding  or broker
non-vote) will not be considered  shares entitled to vote on such matter.  These
shares, however, may be considered present and entitled to vote on other matters
and will count for purposes of determining the presence of a quorum,  unless the




                                                 

<PAGE>



proxy indicates that such shares are not being voted on any matter at the Annual
Meeting,  in  which  case  such  shares  will not be  counted  for  purposes  of
determining the presence of a quorum.

Voting

         The person  nominated  for  election as  director  will be elected by a
plurality  of the number of shares of Common  Stock cast at the Annual  Meeting.
"Plurality" means that the nominee who receives the highest number of votes cast
"FOR" will be elected as the Class I director  of the  Company  for the  ensuing
four-year term. Consequently, any shares not voted "FOR" the nominee (because of
either  shareholder  withholding or broker  non-vote) will not be counted in the
nominee's favor.

         Except as specifically provided in the Amended and Restated Certificate
of Incorporation  which requires a 66 2/3% affirmative vote to change certain of
the charter  provisions and certain  statutory  requirements,  all other matters
voted on at the Annual  Meeting  must be approved by the  affirmative  vote of a
majority  of  shares  present  at the  Annual  Meeting  and  entitled  to  vote.
Abstentions  from  voting  are  counted  as "votes  cast"  with  respect to such
proposal  and,  therefore,  have the same effect as a vote against the proposal.
Shares deemed present at the Annual Meeting but not entitled to vote (because of
either  shareholder  withholding or broker non-vote) will have no effect on such
vote.

Security Ownership of Certain Beneficial Owners

         The table and  accompanying  footnotes on the following pages set forth
certain  information as of April 23, 1998 with respect to the stock ownership of
(i) those  persons or group who  beneficially  own more than 5% of the Company's
Common Stock, (ii) each director and director-nominee of the Company,  (iii) the
Company's  Chief  Executive  Officer  and each of the  Company's  next four most
highly  compensated  executive officers whose individual  compensation  exceeded
$100,000  in the year  ended  December  31,  1997,  and (iv) all  directors  and
executive  officers of the Company as a group (based upon information  furnished
by such  persons).  Shares of Common Stock issuable upon exercise of options and
warrants which are currently  exercisable  or exercisable  within 60 days of the
date of this Proxy Statement have been included in the following table.

<TABLE>
<CAPTION>

                                                                                                        Percent of
                                                          Number of Shares of                          Ownership of
                                                       Common Stock Beneficially                       Common Stock
Name of Beneficial Owner(1)                                      Owned                                  Outstanding
- ---------------------------                            -------------------------                       ------------
<S>                                                        <C>                                             <C> 
Martin J. Blank                                            1,029,168(2)                                    9.0%
Larry I. Dorfman                                           1,071,928(3)                                    9.0%
Howard C. Miller                                             146,594(4)                                    1.3%
Mechlin D. Moore                                              37,349(5)                                      *
Directors and officers as a group (4                       2,285,039(6)                                    19.6%
persons)
</TABLE>

- ------------------------------------------
*        Less than 1%.

1.       The address for each of Messrs. Blank, Dorfman,  Miller and Moore is 15
         Dunwoody Park Drive, Suite 100, Atlanta, Georgia 30338.

                                       2


<PAGE>



2.       Excludes  options to purchase  50,000  shares of the Common Stock which
         are not currently exercisable.

3.       Includes  options to purchase  40,000  shares of the Common Stock which
         are currently  exercisable.  Excludes options to purchase 80,000 shares
         of Common Stock which are not currently exercisable.

4.       Includes options to purchase 145,594 shares  of the  Common Stock which
         are currently exercisable.

5.       Includes options to purchase  36,349  shares of the Common  Stock which
         are currently exercisable.

6.       Includes options to purchase  221,943 shares of Common Stock.  Excludes
         130,000  options  to  purchase  shares  of Common  Stock  which are not
         currently exercisable.



                         PROPOSAL: ELECTION OF DIRECTORS

         The Board is divided into four classes, each of which serves for a term
of four years,  with only one class of directors being elected in each year. The
term of the first class of directors,  consisting  of Mr. Martin J. Blank,  will
expire  on the date of this  year's  Annual  Meeting,  the term of office of the
second class of directors,  consisting of Mr.  Mechlin D. Moore,  will expire in
1999,  the term of office of the third  class of  directors,  consisting  of Mr.
Howard C. Miller, will expire in 2000 and the term of office of the fourth class
of directors, consisting of Mr. Larry I. Dorfman, will expire in 2001.

         One person will be elected at the Annual Meeting to serve as a director
for a term of four years.  The Board has  nominated  Mr.  Martin J. Blank as the
candidate for election unless  authority is withheld.  The proxies  solicited by
management will be voted "FOR" the election of this nominee. In case the nominee
becomes   unavailable  for  election  to  the  Board,  an  event  which  is  not
anticipated, the persons named as proxies, or their substitutes,  will have full
discretion and authority to vote or refrain from voting for any other  candidate
in accordance with their judgement.

Information About Nominee

         Martin J. Blank, a co-founder of  the Company, has  served as Secretary
and Director  since its  incorporation  in September 1984 and as the Chairman of
the Board and Chief Operating Officer since April 1988. Mr. Blank is an attorney
admitted  to the bar in the  States  of  Georgia  and  California.  Mr.  Blank's
experience  prior to  co-founding  the Company  includes the practice of law and
representation and financial management for professional  athletes. Mr. Blank is
a director of Innotrac  Corporation,  a corporation  that does  fulfillment  and
telemarketing. Mr. Blank is 51 years of age.

                                       3
<PAGE>


Information About Other Directors

         Each of the  directors  named in the  following  table will continue in
office after the Annual Meeting and until his term expires in the year indicated
and his successor is elected and qualified:


                            Term
                           Expires       Director
Nominee             Age     In             Since      Position
- ----------------    ---     -------      --------    --------
Larry I. Dorfman     42      2001         1984      President, Chief Executive
                                                          Officer and Director
Howard C. Miller     71      2000         1989      Director
Mechlin D. Moore     67      1999         1991      Director


         Larry I. Dorfman, a co-founder of the Company,  has served as President
and Director since its  incorporation  in September 1984 and as Chief  Executive
Officer since April 1988. Prior to co-founding the Company, Mr. Dorfman was Vice
President-Sales  for  Paymaster   Checkwriter  Company,  Inc.  in  Atlanta  with
responsibility for the direction and supervision of its sales force.

         Howard C. Miller has served  as  Director of  the Company since January
1989. Mr. Miller  currently  serves on the budget committee of the United States
Olympic  Committee and as a Director and Chief Operating  Officer of InforMatrix
Worldwide,  Inc. Mr.  Miller's  past  experience  includes  President  and Chief
Operating  Officer of Avis,  Inc.,  Vice  President of ITT,  President and Chief
Executive Officer of Canteen Corporation.

         Mechlin D. Moore has served as Director of the Company since June 1991.
Mr. Moore is an independent consultant in insurance  communication and marketing
and Chairman and Chief  Executive  Officer of  InforMatrix  Worldwide,  Inc. Mr.
Moore's  past  experience  includes  President  of  the  Insurance   Information
Institute and Senior Vice President of United Air Lines, Inc.

                                       4
<PAGE>

Executive Compensation

         Set forth in the following table is information as to the  compensation
paid or accrued to the chief  executive  officer and to each  officer  receiving
compensation of at least $100,000 (collectively the "Named Executive Officers"),
for the periods indicated.
<TABLE>
<CAPTION>

                                                                                          Long Term
                                                                                         Compensation
Name and Principal                                                                          Options/
Position                   Period                         Salary(1)       Other        No. of Shares(2)
- ------------------        ----------------------          ---------       -----       -----------------
<S>                       <C>                            <C>             <C>              <C>   
Larry I. Dorfman          12 mos. ended 12/31/97          $ 552,576           --            50,000
President and Chief       12 mos. ended 12/31/96          $ 362,240       $5,093                --
Executive Officer         12 mos. ended 12/31/95          $ 249,636           --                --

Martin J. Blank           12 mos. ended 12/31/97          $ 552,576      $16,628            50,000
Chairman and Chief        12 mos. ended 12/31/96          $ 362,240      $18,416                --
Operating Officer         12 mos. ended 12/31/95          $ 249,636           --                --
                                    
</TABLE>

1.   Represents  base salary and  compensation  based upon the number of vehicle
     service   contracts   processed  each  month.   See  "Report  on  Executive
     Compensation,  Employment  Arrangements  (Chief Executive Officer and Chief
     Operating Officer)."

2.   On May 30, 1997, the Board granted each executive stock options to purchase
     50,000  shares of Common Stock at $3.19 per share,  which vest equally over
     five years.


Option Exercises During 1997 and Year-end Option Values
<TABLE>
<CAPTION>

                                                                      Number of                  Value of Unexercised
                                                               Unexercised Options at            In-the-Money Options
                                                                      12/31/97                   at December 31, 1997
                              Acquired         Value           Exercisable/Unexercisa            Exercisable/Unexercis
                              Exercise        Realized                 ble(1)                           able(1)
Name                            (#)             ($)                      (#)                              ($)
- ---------------------         --------       ----------         ---------------------            ---------------------
<S>                            <C>             <C>                <C>                              <C>     
Larry I. Dorfman                --              --                 213,000/80,000                  $976,550/$280,000
Martin J. Blank                 --              --                 173,000/50,000                  $778,950/$175,000
</TABLE>

(1)      On February 5, 1998,  each of the named  executive  officers  exercised
         outstanding  options to acquire 173,000 shares of Common Stock for cash
         and  the  shares  of  Common  Stock  are  currently  being  held by the
         executive officers.
                                       5

<PAGE>

Stock Option Plans

         On April 4, 1997, the Company adopted the 1997 Performance  Equity Plan
("1997  Plan")  pursuant  to which  500,000  shares  of Common  Stock  have been
reserved for issuance  upon  incentive or  non-qualified  stock  options,  stock
appreciation  rights,  restricted  stock awards,  deferred  stock,  stock reload
options and other stock based awards ("Awards"). Awards may be made to officers,
directors,  key employees  and  consultants  of the Company.  The 1997 Plan will
terminate  at such time as no further  awards may be granted and awards  granted
are no longer outstanding,  provided incentive options may only be granted until
April 4, 2009. The 1997 Plan is  administered  by the Board.  The Board,  to the
extent  permitted  by the  provisions  of the 1997 Plan,  has the  authority  to
determine the selection of participants,  allotment of shares,  price, and other
conditions of purchase of Awards and administration of the 1997 Plan in order to
attract and retain persons  instrumental to the success of the Company. At April
23, 1998, there are options  outstanding under the 1997 Plan to purchase 468,500
shares of Common Stock at prices ranging from $ 3.19 to $ 6.75. No options under
the 1997 Plan have been exercised.

         The Company has a stock  option  plan ("1988  Plan")  pursuant to which
800,000 shares of the Common Stock have been reserved for issuance upon exercise
of options  designated as "incentive stock options" or  "non-qualified  options"
within the  meaning of Section  422 of the  Internal  Revenue  Code of 1986,  as
amended. As of April 1,1998, the Board was no longer authorized to issue options
under the 1988 Plan:  outstanding options under the 1988 Plan continue to remain
exercisable in accordance  with the terms of the respective  option  agreements.
The 1988 Plan is  administered  by the  Board or a  committee  appointed  by the
Board.  Options may be  exercised  as provided in the option  agreement,  but no
option  granted to an employee may be exercised  unless the grantee is a regular
employee of the Company,  or a subsidiary,  and has been in such position for at
least  one year  after  the date of  grant,  except  that in the event of death,
options may be exercised  until the sooner of the expiration  date of the option
or six months  following  the death of the  optionee.  Each option not exercised
expires as  provided  in the option  agreement.  Options  are  non-transferable,
except in the event of death of the  optionee.  At April 23,  1998,  options  to
purchase  420,023  shares of the Common Stock,  at prices  ranging from $0.83 to
$5.00 per share, were outstanding under the 1988 Plan.  Between inception of the
1988 Plan and April 23, 1998,  338,019 options have been exercised at an average
exercise price of $1.79 per share.

                                       6

<PAGE>



Performance Graph

         The following  graph  demonstrates  the  performance  of the cumulative
total  return to the  Company's  shareholders  during the past five years  ended
December 31, 1997 in  comparison to the  cumulative  total return for the Nasdaq
Market  Index and the  cumulative  total  return for a group of companies in the
industry.


                       FIVE-YEAR CUMULATIVE TOTAL RETURNS
                   VALUE OF $100 INVESTED ON DECEMBER 31, 1992
                       (ID: Graphic -- Performance Graph)
<TABLE>
<CAPTION>

                                                   1992         1993         1994         1995         1996        1997
                                                   ----         ----         ----         ----         ----        ----
<S>                                               <C>           <C>          <C>         <C>          <C>          <C>

Automobile Protection Corporation                  100          171.43       257.14       321.43       489.29      764.29
Industry Index                                     100           92.10        92.96       108.88       129.76      179.98
Nasdaq Market Index                                100          119.95       125.94       163.35       202.99      248.30

</TABLE>

Director Compensation

         Members of the board of directors  who are not  otherwise  employees of
the Company receive director fees of $4,000 per meeting  attended.  In addition,
directors  are  reimbursed  for their  expenses in attending all meetings of the
board of directors.  Directors will also be eligible for other  compensation and
benefits as may be approved by the Board from time to time,  including  benefits
under the 1997 Plan. Prior to April 1, 1998, directors received automatic grants
of options  under the 1988 Outside  Director's  Stock  Option Plan  ("Director's
Plan") to purchase  that number of shares of Common  Stock  having an  aggregate
market  value on the date of grant  equal to $25,000,  at an exercise  price per
share equal to the fair market  value of a share of the Common Stock on the date
of grant. The Director's Plan, by its terms,  provided that no new awards may be
granted after April 1, 1998. At April 23, 1998, there were  outstanding  options
to purchase  192,765  shares of Common  Stock,  at prices  ranging from $0.88 to
$4.00, under the Director's Plan.

         The  following  table  shows the number of shares of the  Common  Stock
covered by  options  granted to current  directors  since  January 1, 1997,  the
number of shares of the Common Stock  acquired by current  directors  since that
date  through  exercise  of  options  and the  number of shares of Common  Stock
subject to all  outstanding  options of current  directors at December 31, 1997.
Additionally,  10,822 options granted to a former director of the Company, which
are exercisable at $2.32 per share and expire in 2004, are also outstanding.

                                       7

<PAGE>





                                          Howard C. Miller    Mechlin D. Moore
Granted 1/1/97 - 12/31/97:
         Number of shares                       7,142              7,142
         Average per share option price         $3.50              $3.50

Exercised 1/1/97 - 12/31/97:
         Number of shares                         0                   0
         Aggregate option price of options        0                   0
         exercised
         Net value realized                       0                   0

Unexercised options at 12/31/97:
         Number of shares                    147,594             36,349
         Average unrealized value per          $5.33              $4.62
         share on 12/31/97(1)

1.       Calculated as the  difference  between the market price of one share of
         the Common  Stock on December 31, 1997 and the average per share option
         price.

Board Meetings and Committees

         During the fiscal year ended  December 31, 1997, the Board of Directors
met or took other action on four  occasions.  All the directors  participated in
all such meetings and actions.

         The Board has an Audit  Committee  and a  Compensation  Committee.  The
Audit Committee,  currently  comprised of Martin J. Blank,  Mechlin D. Moore and
Howard  C.  Miller,  was  formed  to:  (i)  recommend  annually  to the board of
directors the  appointment of the independent  accountants of the Company;  (ii)
review with the independent accountants the scope of the annual audit and review
their  final  report  relating  thereto;   (iii)  review  with  the  independent
accountants  the accounting  practices and policies of the Company;  (iv) review
with the  internal  and  independent  accountants  the  overall  accounting  and
financial controls of the Company;  (v) be available to independent  accountants
during the year for consultation;  and (vi) review related party transactions by
the  Company on an ongoing  basis and review  potential  conflicts  of  interest
situations where appropriate. The Audit Committee had one meeting in 1997.

         The Compensation  Committee,  currently  comprised of Larry I. Dorfman,
Howard C.  Miller and  Mechlin D. Moore was formed to review  overall  executive
compensation  and review the Company's  employee benefit plans. The Compensation
Committee  held  one  meeting  in  1997  at  which  it  reviewed  the  executive
compensation of the executive officers of the Company,  including Messrs. Martin
J. Blank and Larry I.  Dorfman,  and the stock option plans of the Company.  The
Compensation   Committee   and  the  Board   continued  its  policy  of  linking
compensation of executive officers to enhanced shareholders value.

Report on Executive Compensation

         To date, the  compensation  policies of the Company have been developed
to link the compensation of the executive  officers of the Company with enhanced
shareholder value.  Through the establishment of short- and long-term  incentive


                                       8

<PAGE>


plans and the use of base salary and performance bonus combinations, the Company
has sought to align the financial interests of its executive officers with those
of its shareholders.

         Employment Arrangements (Chief Executive Officer and Chief Operating 
         Officer)

         The Chief Executive  Officer and Chief Operating Officer each receive a
base salary of $72,000  plus  additional  compensation  based upon the number of
vehicle service contracts  processed each month which exceed a prescribed level.
Messrs.  Blank and Dorfman are eligible to participate in other employee benefit
plans as generally made available to employees of the Company.

  Martin J. Blank -- Larry I. Dorfman -- Howard C. Miller -- Mechlin D. Moore

Compliance with Section 16(a) of the Exchange Act

         Section  16(a) of the  Exchange Act requires  officers,  directors  and
persons  who  beneficially  own more  than 10% of a  registered  class of equity
securities of the Company ("10%  Shareholders") to file reports of ownership and
changes  in  ownership  with  the  Commission.   Officers,   directors  and  10%
Shareholders also are required to furnish the Company with copies of all Section
16(a)  forms they file.  Based  solely on its review of the copies of such forms
furnished  to it,  and  written  representations  that  no  other  reports  were
required,  the Company  believes that during the fiscal year ended  December 31,
1997,  each of its officers,  directors and 10%  Shareholders  complied with the
Section 16(a) reporting  requirements,  except that Messrs.  Martin J. Blank and
Larry I.  Dorfman  each  filed a Form 4 on  December  16,  1997 in respect of an
option  grant made on May 30, 1997 that was exempt  under  Section  16(b) of the
Exchange Act.

Certain Relationships and Related Transactions

         There are no reportable  relationships and related transactions between
the Company and its officers and directors.

                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
                     ELECTION OF THE NOMINEE LISTED ABOVE AS
                                    DIRECTOR.



                             INDEPENDENT ACCOUNTANTS


         Price  Waterhouse  LLP has  examined and  reported  upon the  financial
statements of the Company since 1988, including for the year ending December 31,
1997. Price Waterhouse has no direct or indirect  interest in the Company or any
affiliate of the Company.  A representative  of Price Waterhouse LLP is expected
to be present at the meeting  with an  opportunity  to make a  statement  if the
representative  desires to do so and is expected to be  available  to respond to
appropriate questions from shareholders.


                             SOLICITATION OF PROXIES

         The  solicitation  of proxies in the enclosed form is made on behalf of
the Company and the cost of this  solicitation is being paid by the Company.  In


                                       9

<PAGE>


addition to the use of the mails,  proxies  may be  solicited  personally  or by
telephone or telegraph  using the  services of  directors,  officers and regular
employees  of the  Company at nominal  cost.  Banks,  brokerage  firms and other
custodians,  nominees  and  fiduciaries  will be  reimbursed  by the Company for
expenses  incurred in sending proxy material to beneficial  owners of the Common
Stock.


                           1999 SHAREHOLDER PROPOSALS

         In order for  shareholder  proposals  for the 1999  Annual  Meeting  of
Shareholders to be eligible for inclusion in the Company's Proxy Statement, they
must be received by the Company at its principal office in Atlanta,  Georgia, by
January 2, 1999, and in accordance with the Articles of Incorporation.



                                  OTHER MATTERS

         The Board knows of no matter which will be presented for  consideration
at the  meeting  other than the  matters  referred  to in this Proxy  Statement.
Should any other matter properly come before the meeting, it is the intention of
the persons  named in the  accompanying  proxy to vote such proxy in  accordance
with their best judgment.

         A COPY OF THE  COMPANY'S  ANNUAL  REPORT  FOR  THE  FISCAL  YEAR  ENDED
DECEMBER 31, 1997 IS BEING FURNISHED  HEREWITH TO EACH  SHAREHOLDER OF RECORD AS
OF THE CLOSE OF  BUSINESS  ON APRIL 23,  1998.  ADDITIONAL  COPIES OF THE ANNUAL
REPORT AND COPIES OF THE COMPANY'S  REPORT ON FORM 10-K (WITHOUT  EXHIBITS) WILL
BE PROVIDED FREE OF CHARGE UPON REQUEST TO:

                    AUTOMOBILE PROTECTION CORPORATION - APCO
                        15 DUNWOODY PARK DRIVE, SUITE 100
                             ATLANTA, GEORGIA 30338
                          ATTENTION: INVESTOR RELATIONS
                                 (770) 394-7070


                                      By Order of the Board of Directors


                                      Martin J. Blank
                                      Secretary


Atlanta, Georgia
May 2, 1998



                                       10

<PAGE>



                    AUTOMOBILE PROTECTION CORPORATION - APCO
                       Solicited by the Board of Directors
                  for Annual Meeting to be held on June 3, 1998

P    The undersigned  hereby appoints Larry I. Dorfman and Howard C. Miller, and
     each of them, as proxies,  with full power of substitution in each of them,
     in the  name,  place and stead of the  undersigned,  to vote at the  Annual
     Meeting of  Shareholders  of  AUTOMOBILE  PROTECTION  CORPORATION - APCO on
R    Wednesday,  June 3,  1998  at  10:00  A.M.  (EST),  or at any  adjournments
     thereof. This proxy will be voted in accordance with the instructions given
     below. If no instructions are given, this proxy will be voted "FOR" all the
O    following proposals.

X

     1. To elect the following director:
Y
       FOR the nominees listed below  |_|     WITHHOLD AUTHORITY to vote
                                              for the nominee listed below |_|

                                                      Martin J. Blank


     2. In their  discretion,  the  Proxies are  authorized  to vote upon such
        other  business  as may come  before the  meeting or any  adjournments
        thereof.



    |_| I plan to attend the Annual Meeting.

                                   Date  _________________________, 1998


                                   _____________________________________
                                    Signature


                                   ______________________________________
                                    Signature if held jointly

               Please sign exactly as name appears  above.  When shares are held
               by joint  tenants,  both should  sign.  When signing as attorney,
               executor,  administrator,  trustee or guardian,  please give full
               title as such. If a  corporation,  please sign in full  corporate
               name  by  the  President  or  other  authorized   officer.  If  a
               partnership, please sign in the partnership name by an authorized
               person.





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