ASHLAND COAL INC
424B3, 1994-05-18
BITUMINOUS COAL & LIGNITE SURFACE MINING
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<PAGE>
                                                FILED PURSUANT TO RULE 424(b)(3)
                                                       REGISTRATION NO. 33-46856
P R O S P E C T U S
- -----------------

                                1,022,300 SHARES
                               ASHLAND COAL, INC.
                                  COMMON STOCK
                               ------------------

    All  of the shares of the par  value $.01 Ashland Coal, Inc. ("Ashland Coal"
or the "Company")  Common Stock offered  hereby (the "Common  Stock") are  being
sold  by certain  shareholders (the "Selling  Shareholders") of  the Company for
their respective accounts. The  Company has agreed to  bear certain expenses  in
connection  with the registration and sale of the Common Stock and has agreed to
indemnify the  Selling Shareholders  and  certain brokers  against  liabilities,
including  those under the  Securities Act of 1933,  as amended (the "Securities
Act").

    All or a  portion of  the Common  Stock may be  disposed of  by the  Selling
Shareholders  hereunder  from  time to  time  in  one or  a  combination  of the
following  transactions:   (a)  in   transactions  (which   may  involve   block
transactions)  on the New York Stock  Exchange or other exchanges, or otherwise,
at market prices prevailing  at the time  of sale or at  prices related to  such
prevailing  market  prices;  or  (b)  in  privately  negotiated  transactions at
negotiated prices.  The Selling  Shareholders may  effect such  transactions  by
selling  the Common Stock to  or through brokers or  dealers and such brokers or
dealers may  receive  compensation in  the  form of  discounts,  concessions  or
commissions  from the Selling Shareholders or the purchasers of the Common Stock
for whom such  brokers or  dealers may act  as agent,  or to whom  they sell  as
principal, or both (which compensation to a particular broker or dealer might be
in excess of customary commissions or be changed from time to time). The Selling
Shareholders and any brokers, dealers or agents who participate in a sale of the
Common Stock may be deemed "underwriters" within the meaning of Section 2(11) of
the  Securities  Act  of  1933,  as  amended  (the  "Securities  Act")  and  the
commissions paid or discounts allowed to any of such brokers, dealers or  agents
in  addition to any profits  received on resale of the  Common Stock if any such
brokers, dealers or agents should purchase  any Common Stock as a principal  may
be deemed to be underwriting discounts or commissions under the Securities Act.
                            ------------------------

THESE  SECURITIES  HAVE  NOT  BEEN APPROVED  OR  DISAPPROVED  BY  THE SECURITIES
 AND  EXCHANGE  COMMISSION   OR  ANY  STATE   SECURITIES  COMMISSION  NOR   HAS
  THE  SECURITIES AND EXCHANGE  COMMISSION OR ANY  STATE SECURITIES COMMISSION
   PASSED   UPON   THE   ACCURACY    OR   ADEQUACY   OF   THIS    PROSPECTUS.
    ANY   REPRESENTATION   TO   THE   CONTRARY   IS   A   CRIMINAL  OFFENSE.
                           --------------------------

<TABLE>
<CAPTION>
                                                              UNDERWRITING
                                                             DISCOUNTS AND      PROCEEDS TO SELLING
                                      PRICE TO PUBLIC         COMMISSIONS         SHAREHOLDERS(1)
<S>                                 <C>                   <C>                   <C>
Per Share.........................        See Text              See Text              See Text
Total.............................         Above                 Above                 Above
<FN>
- ------------------------
(1) The Company has agreed to prepare  and file this Prospectus and the  related
    Registration  Statement and  supplements and amendments  thereto required by
    the  Securities  Act  with  the  Securities  and  Exchange  Commission  (the
    "Commission"),  to register and  qualify the Common  Stock if required under
    applicable Blue Sky  laws, and to  deliver copies of  the Prospectus to  the
    Selling Shareholders, in each case at Company expense, estimated at $82,600.
    The   expenses  payable  by  the  Selling  Shareholders,  including  selling
    commissions and fees and  expenses of counsel  to the Selling  Shareholders,
    are not capable of precise estimation by the Company.
</TABLE>

    On  May 2, 1994, the last reported sale price of the Common Stock on the New
York Stock Exchange composite tape was $27.25 per share. The Common Stock of the
Company is traded on the New York Stock Exchange under the symbol "ACI."

   
                  The date of this Prospectus is May 17, 1994.
    
<PAGE>
                             AVAILABLE INFORMATION

    Ashland Coal has filed with the Commission a Registration Statement on  Form
S-3  under the  Securities Act  (the "Registration  Statement") relating  to the
securities offered hereby.  As permitted  by the  rules and  regulations of  the
Commission,   this  Prospectus  omits  certain   information  contained  in  the
Registration Statement  on file  with the  Commission. For  further  information
pertaining  to the Company and  the shares offered hereby,  reference is made to
the Registration Statement and exhibits thereto, which may be inspected  without
charge  at the office of  the Commission at 450  Fifth Street, N.W., Washington,
D.C. 20549. Copies  of the  Registration Statement, including  exhibits, may  be
obtained from the Commission at prescribed rates.

    The  Company's principal executive offices are  located at 2205 Fifth Street
Road, Huntington, West Virginia 25701.  Its telephone number is (304)  526-3333.
The  Company  is subject  to the  informational  requirements of  the Securities
Exchange Act  of  1934,  as  amended (the  "Exchange  Act")  and  in  accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Commission.  Such  reports,  proxy  statements  and  other  information  can  be
inspected  and  copied  at the  public  reference facilities  maintained  by the
Commission at Room 1024,  Judiciary Plaza, 450  Fifth Street, N.W.,  Washington,
D.C. 20549, and are available for inspection and copying at the regional offices
in  New York (75  Park Place, New  York, New York  10007) and Chicago (Northwest
Atrium Center, 500 West  Madison Street, Suite  1400, Chicago, Illinois  60661).
Copies  of such  material can  be obtained at  prescribed rates  from the Public
Reference Section of the Commission,  450 Fifth Street, Washington, D.C.  20549.
Such  reports, proxy statements  and other information can  also be inspected at
the offices of the New York Stock Exchange, 20 Broad Street, New York, New  York
10005.

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

    The  following documents filed with the  Commission pursuant to the Exchange
Act are incorporated into this Prospectus by reference:

   
    (a) The  Company's Annual  Report on  Form 10-K  for the  fiscal year  ended
December 31, 1993;
    

   
    (b) The Company's Current Report on Form 8-K filed January 5, 1994;
    

   
    (c) The Company's Current Report on Form 8-K filed February 17, 1994;
    

   
    (d)  The Company's Quarterly Report on Form 10-Q for the quarter ended March
31, 1994;
    

   
    (e) The Company's Form 8-A dated July 14, 1988, containing a description  of
the Company's Common Stock; and
    

   
    (f)  All  other reports  filed pursuant  to  Section 13(a)  or 15(d)  of the
Exchange Act since  the end  of the  fiscal year  covered by  the annual  report
referred to in (a) above.
    

    All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 and
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
the  termination of the offering shall be deemed to be incorporated by reference
into this  Prospectus and  to be  a part  hereof from  the date  of filing  such
documents.  Any statement contained  in a document incorporated  or deemed to be
incorporated by reference herein  shall be deemed to  be modified or  superseded
for  purposes of this Prospectus to the extent that a statement contained herein
(or in any subsequently filed document  which is also incorporated or deemed  to
be  incorporated by reference herein) modifies or supersedes such statement. Any
such statement  so modified  or superseded  shall not  be deemed,  except as  so
modified or superseded, to constitute a part of this Prospectus.

    The  Company hereby undertakes  to provide without charge  to each person to
whom this Prospectus has been delivered, on  the written or oral request of  any
such  person, a copy of any or all  of the documents referred to above which may
have been or may be incorporated  into this Prospectus by reference, other  than
exhibits  to such documents (unless  such exhibits are specifically incorporated
by reference into such documents). Requests  for such copies should be  directed
to  Ashland Coal, Inc., Attention: Corporate  Secretary, 2205 Fifth Street Road,
P.O. Box 6300, Huntington, West Virginia 25771, telephone number (304) 526-3333.

                                       2
<PAGE>
                                  THE COMPANY

    Ashland   Coal  is  engaged   in  the  mining,   processing,  marketing  and
distribution  of  low-sulfur  bituminous  coal.  The  Company  sells  its   coal
principally to electric utilities in the eastern United States. The Company also
exports  coal, primarily to European customers. Ashland Coal was incorporated in
Delaware in 1975.

    For the  year ended  December  31, 1993,  the  Company and  its  independent
operating  subsidiaries sold approximately 16 million  tons of coal, as compared
to approximately 19.1 and 14.3 million tons sold in 1992 and 1991, respectively.
Approximately 57% of the total  number of tons sold  during 1993 was sold  under
long-term  contracts as compared to  66% for 1992 and  67% for 1991. The balance
was sold on the  spot market (which  includes contracts with  a duration of  one
year  or less). In 1993, the Company sold approximately 2.1 million tons of coal
in the export market, compared to approximately 3.9 million tons in 1992 and 3.8
million tons in 1991. Approximately 61%, 71% and 71% of total revenue for  1993,
1992 and 1991, respectively, were derived from long-term contracts. For the year
ended  December  31,  1993,  the  Company's  independent  operating subsidiaries
produced approximately 14.2 million  tons of coal  as compared to  approximately
16.7  and 12.2 million  tons for 1992  and 1991, respectively.  In addition, the
Company  purchased  for  resale  1.6  million  tons  of  coal  during  1993  and
approximately 2.0 million tons of coal during each of 1992 and 1991.

    Selling prices in many of the Company's long-term contracts are adjusted for
changes  in broad price indices and labor  costs, including wage rates and other
benefits under the  United Mine Workers-Bituminous  Coal Operators'  Association
National  Bituminous  Coal Wage  Agreement of  1993  ("Wage Agreement"),  or any
successor agreement. Some of these  contracts also provide for price  adjustment
if  certain federal and state levies on  coal mining and processing are changed.
In addition, most of the Company's long-term contracts provide that the customer
may vary  from the  base annual  quantity, usually  by not  more than  15%,  the
quantity of coal purchased under the contract in a particular year. In addition,
renegotiation  of contract terms after execution  is not unusual in the industry
to accommodate changing market or operational conditions.

    The Company estimates that  it had, as of  December 31, 1993,  approximately
723  million recoverable tons  of proven and probable  coal reserves in southern
West Virginia and eastern Kentucky, of which approximately 276 million tons  are
recoverable   using  surface  mining  methods.  The  Company  estimates  that  a
substantial portion of this  coal has a  sulfur content of 1%  or less, some  of
which is compliance coal.(1)

                            THE SELLING SHAREHOLDERS

   
    Certain  information regarding the Selling Shareholders appears in the table
below. The  Company  has  undertaken  to prepare  and  file  amendments  to  the
Registration  Statement required to keep the Registration Statement effective as
to shares elected to be offered by the Selling Shareholders hereunder until  the
earlier  of (i) May 12, 1995, or (ii) the date on which all the Common Stock has
been sold by the Selling Shareholders offering such shares.
    

<TABLE>
<CAPTION>
                                                      SHARES OF COMMON                                 SHARES OWNED AFTER
                                                  STOCK OWNED AS OF MAY 1,                               COMPLETION OF
                                                            1994                  NUMBER OF               THE OFFERING
                                                 --------------------------         SHARES         --------------------------
SELLING SHAREHOLDER                               NUMBER      % OF CLASS*       BEING OFFERED       NUMBER      % OF CLASS*
- -----------------------------------------------  ---------  ---------------  --------------------  ---------  ---------------
<S>                                              <C>        <C>              <C>                   <C>        <C>
YMCA Retirement Fund...........................    165,000            1%              30,000         135,000
Capital Research & Management Company, on
 behalf of SMALLCAP World Fund, Inc............    150,000            1%             150,000
Kemper Reinsurance Company.....................     23,300                            16,800           6,500
</TABLE>

- ------------------------
(1) Sulfur content of  1% or less  refers to percentage  by weight.  "Compliance
    coal"  is coal which emits 1.2 pounds  or less of sulfur dioxide per million
    BTU upon combustion without the aid of sulfur reduction technology.

                                       3
<PAGE>
<TABLE>
<CAPTION>
                                                      SHARES OF COMMON                                 SHARES OWNED AFTER
                                                  STOCK OWNED AS OF MAY 1,                               COMPLETION OF
                                                            1994                  NUMBER OF               THE OFFERING
                                                 --------------------------         SHARES         --------------------------
SELLING SHAREHOLDER                               NUMBER      % OF CLASS*       BEING OFFERED       NUMBER      % OF CLASS*
- -----------------------------------------------  ---------  ---------------  --------------------  ---------  ---------------
<S>                                              <C>        <C>              <C>                   <C>        <C>
Federal Kemper Life Assurance Company**........     77,900                            74,600           3,300
Lumbermens Mutual Casualty Company.............    300,000            2%             300,000
Fidelity Life Association......................     15,900                            15,900
Kemper Environmental Services Fund.............     48,000                            35,000          13,000
The United Company.............................    400,000            3%             400,000
<FN>
- ------------------------
 *Percentages are based upon the aggregate number of 13,694,159 shares of Common
  Stock outstanding on May  2, 1994. However, if  all the Company's  outstanding
  Class  B and C Preferred Stock were  to be converted at the current conversion
  rate, 18,280,659 shares  of Common  Stock would be  outstanding. Except  where
  indicated,  the percentage of  Common Stock owned by  a Selling Shareholder is
  less than one percent.
**Federal Kemper Life Assurance Company ("FKLA") and one of its affiliates  that
  is not a Selling Shareholder hold an aggregate of $10 million principal amount
  of the Company's 9.78% Senior Notes due September 15, 2000. FKLA is affiliated
  with  Kemper Reinsurance Company, Lumbermens Mutual Casualty Company, Fidelity
  Life Association and Kemper Environmental Services Fund.
</TABLE>

    Unless noted above in  the table, none of  the Selling Shareholders has  had
any  position, office or other material relationship within the past three years
with the Company or any of its affiliates.

                              PLAN OF DISTRIBUTION

    All or a  portion of  the Common  Stock may be  disposed of  by the  Selling
Shareholders  hereunder  from  time to  time  in  one or  a  combination  of the
following  transactions:   (a)  in   transactions  (which   may  involve   block
transactions)  on the New York Stock  Exchange or other exchanges, or otherwise,
at market prices prevailing  at the time  of sale or at  prices related to  such
prevailing  market  prices;  or  (b)  in  privately  negotiated  transactions at
negotiated prices.  The Selling  Shareholders may  effect such  transactions  by
selling  the Common Stock to  or through brokers or  dealers and such brokers or
dealers may  receive  compensation in  the  form of  discounts,  concessions  or
commissions  from the Selling Shareholders or the purchasers of the Common Stock
for whom such  brokers or  dealers may act  as agent,  or to whom  they sell  as
principal, or both (which compensation to a particular broker or dealer might be
in  excess  of  customary commissions).  Any  commissions or  discounts  paid or
allowed to brokers,  dealers or agents  may be  changed from time  to time.  The
Selling  Shareholders and  any brokers, dealers  or agents who  participate in a
sale of the  Common Stock  may be deemed  "underwriters" within  the meaning  of
Section  2(11)  of the  Securities  Act and  the  commissions paid  or discounts
allowed to any of  such brokers, dealers  or agents in  addition to any  profits
received  on resale of the  Common Stock if any  such brokers, dealers or agents
should purchase any Common Stock as a principal may be deemed to be underwriting
discounts or commissions under the Securities Act.

    The Company has  agreed to  indemnify the Selling  Shareholders and  certain
brokers  executing  transactions  on  their  behalf  pursuant  to  the  Plan  of
Distribution against certain liabilities,  including those under the  Securities
Act.

                                 LEGAL MATTERS

    Hunton  &  Williams, special  counsel to  the Company,  has passed  upon the
validity of the issuance of the shares of Common Stock offered hereby.

                                    EXPERTS

    The consolidated financial statements of  Ashland Coal appearing in  Ashland
Coal's Annual Report (Form 10-K) for the year ended December 31, 1993, have been
audited  by Ernst &  Young, independent auditors,  as set forth  in their report
thereon included therein and incorporated herein by reference. Such consolidated
financial statements are incorporated herein by reference in reliance upon  such
report  given  upon the  authority of  such  firm as  experts in  accounting and
auditing.

                                       4
<PAGE>
- -------------------------------------------
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- -------------------------------------------
                                     -------------------------------------------

  NO  DEALER, SALESPERSON  OR OTHER INDIVIDUAL  HAS BEEN AUTHORIZED  TO GIVE ANY
INFORMATION OR  MAKE ANY  REPRESENTATIONS NOT  CONTAINED IN  THIS PROSPECTUS  IN
CONNECTION  WITH THE OFFERING COVERED BY THIS PROSPECTUS. IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY.  THIS PROSPECTUS  DOES NOT  CONSTITUTE AN  OFFER TO  SELL, OR  A
SOLICITATION  OF AN OFFER TO BUY, THE COMMON STOCK IN ANY JURISDICTION WHERE, OR
TO ANY  PERSON TO  WHOM, IT  IS UNLAWFUL  TO MAKE  SUCH OFFER  OR  SOLICITATION.
NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER
ANY  CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE  HAS NOT BEEN ANY CHANGE IN
THE FACTS SET FORTH IN  THIS PROSPECTUS OR IN THE  AFFAIRS OF THE COMPANY  SINCE
THE DATE HEREOF.

                              -------------------

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Available Information..........................           2
Incorporation of Certain Documents by
 Reference.....................................           2
The Company....................................           3
The Selling Shareholders.......................           3
Plan of Distribution...........................           4
Legal Matters..................................           4
Experts........................................           4
</TABLE>

                              -------------------

                                1,022,300 SHARES

                               ASHLAND COAL, INC.

                                  COMMON STOCK

                                 --------------
                                   PROSPECTUS
                              -------------------

   
                                  MAY 17, 1994
    

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