COLLECTIVE BANCORP INC
DEF 14A, 1996-09-18
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                           COLLECTIVE BANCORP, INC.


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON OCTOBER 16, 1996


 
     NOTICE IS HEREBY  GIVEN that the 1996  Annual  Meeting of  Stockholders  of
Collective Bancorp,  Inc., will be held on Wednesday,  October 16, 1996 at 10:00
a.m. at the Ram's Head Inn, 9 West White Horse Pike (U.S.  Highway 30), Absecon,
New Jersey for the following:

         (1) To elect three directors to serve three-year terms;

         (2) To ratify the  appointment by the Board of Directors of the firm of
             KPMG Peat Marwick LLP, as independent auditors of Collective 
             Bancorp, Inc., for the fiscal year ending June 30, 1997; and

         (3) To transact  such other  business as may properly come before the
             meeting.


     Pursuant  to the  bylaws,  the  Board of  Directors  has fixed the close of
business  on August  30,  1996,  as the  record  date for the  determination  of
stockholders  entitled  to notice of and to vote at the  Annual  Meeting  or any
adjournment  thereof.  Only  holders  of Common  Stock of record at the close of
business  on that date will be  entitled  to notice of and to vote at the Annual
Meeting or any adjournment thereof.
     
In the event that there are not sufficient votes to approve any one or more
of the foregoing proposals at the time of the Annual Meeting, the Annual Meeting
may be  adjourned  in  order  to  permit  further  solicitation  of  proxies  by
Collective Bancorp,  Inc. A list of stockholders  entitled to vote at the Annual
Meeting will be available at Collective Bancorp,  Inc., 716 W. White Horse Pike,
Cologne, New Jersey, for a period of twenty days prior to the Annual Meeting and
will also be available for inspection at the Annual Meeting.

                                              BY ORDER OF THE BOARD OF DIRECTORS
                                              Collective Bancorp, Inc.



                                              SCOTT T. PAGE
                                              Secretary

Egg Harbor, New Jersey
September 18, 1996

     IT IS IMPORTANT THAT PROXIES BE RETURNED  PROMPTLY.  THEREFORE,  WHETHER OR
NOT YOU PLAN TO BE PRESENT IN PERSON AT THE ANNUAL  MEETING,  PLEASE SIGN,  DATE
AND  COMPLETE THE ENCLOSED  PROXY AND RETURN IT IN THE ENCLOSED  ENVELOPE  WHICH
REQUIRES NO POSTAGE IF MAILED


<PAGE>

                            COLLECTIVE BANCORP, INC.
                             158 Philadelphia Avenue
                        Egg Harbor City, New Jersey 08215
                                 (609) 625-1110


                                 PROXY STATEMENT


                              For October 16, 1996
                         Annual Meeting of Stockholders



                               GENERAL INFORMATION

Solicitation and Voting of Proxies

     This Proxy Statement is being furnished to stockholders of record on August
30, 1996 (the "Voting  Record Date") in  connection  with the  solicitation,  on
behalf  of the Board of  Directors  of  Collective  Bancorp,  Inc.  ("Collective
Bancorp" or the "Holding Company"), of proxies to be voted at the Annual Meeting
of  Stockholders  of  Collective  Bancorp (the  "Annual  Meeting") to be held on
October 16,  1996 at 10:00 a.m.,  and at any  adjournments  thereof.  This Proxy
Statement and the enclosed form of proxy are first being sent to stockholders on
or about September 18, 1996.

     At the  meeting,  stockholders  will vote to elect three  directors  of the
Holding  Company  and will  consider  and  vote  upon  the  ratification  of the
appointment of auditors.

     If the  enclosed  proxy is properly  executed and  returned,  and it is not
revoked,  it will be voted in  accordance  with the  specifications  made by the
stockholder.  If specifications  are not made, it will be voted FOR the nominees
for director set forth below,  and FOR the  ratification  of the  appointment of
auditors.  If any other matters are properly  brought before the Annual Meeting,
the persons named in the accompanying  proxy will vote the shares represented by
each  proxy  on such  matters  as  determined  by a  majority  of the  Board  of
Directors.

Voting Securities

     Each of the  20,421,324  shares of common stock of Collective  Bancorp (the
"Common Stock") outstanding on the Voting Record Date is entitled to one vote on
each matter presented  except as to the election of directors,  as to which they
may cumulate  their votes and cast for one  candidate a number of votes equal to
the number of such  directors to be elected,  multiplied  by the number of their
shares,  or they may distribute such votes on the same principle  between two or
more  candidates.  Collective  Bancorp  has no  other  class  of  capital  stock
outstanding.

     The  presence,  in person or by proxy,  of at least a majority of the total
number of  outstanding  shares is necessary to constitute a quorum at the Annual
Meeting,  and matters proposed to be presented at that meeting shall be approved
by a majority of the votes present  except for the election of directors,  which
shall be by a plurality of the votes cast. In the event there are not sufficient
votes for a quorum or to approve any proposal at the time of the Annual Meeting,
the Annual Meeting may be adjourned in order to permit further  solicitation  of
proxies by the Board of Directors.

Voting Procedures

     As to the election of directors, the proxy card being provided by the Board
of Directors  enables a  shareholder  to vote "FOR" the election of the nominees
proposed by the Board, or to "WITHHOLD AUTHORITY" to vote for one or more of the
nominees being  proposed.  Under  Delaware law and the Company's  Certificate of
Incorporation  and Bylaws,  directors  are  elected by a plurality  of the votes
cast, without regard or either (i) broker non-votes, or (ii) proxies as to which
authority to vote for one or more of the nominees being proposed is withheld.
                                       1
<PAGE>
     As to the other  matters  being  proposed  for  stockholder  action at this
Annual Meeting,  the proxy card being provided by the Board of Directors enables
a stockholder to check the appropriate box on the proxy card to (i) vote FOR the
item,  (ii) vote  AGAINST  the item,  or (iii) vote to ABSTAIN on such item.  An
affirmative  vote of a majority  of the votes  eligible to be cast at the Annual
Meeting,  in person or by proxy,  is required  to approve  any matters  that may
properly  come before the Annual  Meeting.  Shares as to which the "ABSTAIN" box
has been selected on the proxy card and broker  non-votes will not be counted as
votes cast and will have no effect on the votes as to each matter presented.

     Proxies  solicited  hereby will be returned to the Board of  Directors  and
tabulated by the  inspectors  of election  designated by the Board of Directors.
Such  inspectors  of election  will not be employed by, or be directors  of, the
Holding Company or any of its affiliates.

Revocation of Proxy

     The presence of a stockholder at the Annual Meeting will not  automatically
revoke such stockholder's proxy. However, stockholders who sign proxies have the
right to  revoke  them at any time  before  they are  voted by  filing  with the
Secretary of the Holding  Company  either an instrument  revoking the proxy or a
duly executed proxy bearing a later date, or by attending the Annual Meeting and
voting in person.

Expenses of Solicitation

     Collective  Bancorp will pay the cost of preparing,  assembling and mailing
this Proxy  Statement and the enclosed  material.  Proxies may also be solicited
personally  or by telephone or by telegraph by the Holding  Company's  employees
without additional compensation.  The Holding Company will also request persons,
firms and  corporations  holding shares in their names or the names of nominees,
which are  beneficially  owned by others,  to send proxy materials to and obtain
proxies from such  beneficial  owners and will  reimburse  the holders for their
reasonable  expenses in doing so. The Holding  Company has retained  Beacon Hill
Partners,  Inc. to assist in the  solicitation of proxies,  for which it will be
paid a fee of $3,000, plus out-of-pocket expenses.
                                       2
<PAGE>
                        PRINCIPAL HOLDERS OF COMMON STOCK

     The  following  table  sets  forth,  as of  the  dates  indicated,  certain
information  as to those  persons who were  beneficial  owners of more than five
percent (5%) of Collective Bancorp's outstanding shares of Common Stock. Persons
and groups  owning in excess of 5% of the  Holding  Company's  Common  Stock are
required to file  certain  reports  regarding  such  ownership  with the Holding
Company and with the Securities and Exchange Commission (the "SEC").  Other than
those persons  listed below,  the Holding  Company is not aware of any person or
group who beneficially  owned more than 5% of the Holding Company's Common Stock
at August 30, 1996.

<TABLE>
<CAPTION>
                                                              Amount of         Percent of
                                                              Beneficial        Common Stock
        Name and Address                                      Ownership         Outstanding
        <S>                                                   <C>               <C>


      FMR Corp. (1)..............................               2,034,100            9.96%                  
        82 Devonshire Street
        Boston, Massachusetts  02109


      Albert Abramson (2)........................               1,690,004            8.28%
        11501 Huff Court
        North Bethesda, Maryland  20895


      The Capital Group Companies, Inc. and
        Capital Guardian Trust Company (3).........             1,543,200            7.56%
        333 South Hope Street
        Los Angeles, California  90071


      Collective Bank
        Employee Stock Ownership
        Plan & Trust ("ESOP") (4)..................             1,343,047            6.58%
        158 Philadelphia Avenue
        Egg Harbor, New Jersey  08215
</TABLE>




(1)  The  information  furnished  is derived  from a Schedule  13 G filed by FMR
     Corp.  with the SEC on February 14, 1996.  FMR Corp. is the parent  holding
     company of  Fidelity  Management  and  Research  Company  ("Fidelity"),  an
     investment advisor registered under Section 203 of the Investment  Advisors
     Act of 1940. Fidelity is the beneficial owner of 1,515,100 shares of common
     stock as a result of acting as an investment  advisor to several investment
     companies registered under Section 8 of the Investment Company Act of 1940.

     FMR Corp.,  through its control of Fidelity and the  investment  companies,
     has sole power to dispose of the 1,515,100  shares owned by the  investment
     companies.  The power to vote or direct the  voting of the shares  owned by
     the investment  companies resides with the respective Boards of Trustees of
     the investment companies.

     Fidelity  Management Trust Company, a wholly-owned  subsidiary of FMR Corp.
     and a bank as defined in Section 3(a)(6) of the Securities  Exchange Act of
     1934 is the beneficial  owner of 519,000 shares of common stock as a result
     of its serving as an investment  manager of an investment  account(s).  FMR
     Corp.,  through its control of Fidelity Management Trust Company,  has sole
     dispositive  power over 519,000 shares and sole power to vote or direct the
     voting  of  505,700  shares  and no power to vote or direct  the  voting of
     13,300 shares owned by the institutional account(s).

(2)  According  to the  Schedule  13 D filed with the SEC on June 10, 1993,  
     beneficial  ownership  of  499,999  shares of Common  Stock is shared  with
     Dawson  Development  Company  Limited  Partnership.   In  addition  to  Mr.
     Abramson,  the other  general  and limited  partners of Dawson  Development
     Company Limited Partnership are Gary Abramson,  Jeffrey Abramson and Ronald
     Abramson,  who are the adult sons of Albert  Abramson.  Mr. Albert Abramson
     also owns 1,190,005 shares of common stock in his own name.

(3)  The  information  furnished is derived from a joint Schedule 13G filed with
     the SEC by The Capital Group Companies, Inc. and The Capital Guardian Trust
     Company on February 9, 1996.  Capital  Guardian  Trust  Company and Capital
     Research and  Management  Company,  operating  subsidiaries  of The Capital
     Group  Companies,  Inc.  exercised  investment  discretion  with respect to
     1,321,400 and 221,800 shares of common stock, respectively, which was owned
     by various institutional investors.
                                       3
<PAGE>
(4)  The information furnished is derived from a Schedule 13G filed with the SEC
     on February 7, 1996. The ESOP is  administered  by a committee  composed of
     non-executive officers and employees of the Bank. The Chase Manhattan Bank,
     NA (the "Trustee"),  an unrelated corporate trustee, is the trustee for the
     ESOP. The Trustee,  subject to its fiduciary  duty, must vote all allocated
     shares  held  in the  ESOP  in  accordance  with  the  instructions  of the
     participating  employees.  Under the ESOP,  unallocated shares held will be
     voted in the same  proportion  as the  allocated  shares  for which  voting
     instructions  are received  from  participants,  so long as such vote is in
     accordance with the provisions of the Employee  Retirement  Income Security
     Act of 1974, as amended ("ERISA").

                     PROPOSALS TO BE VOTED ON AT THE MEETING
                        PROPOSAL 1. ELECTION OF DIRECTORS

     Each  stockholder of Collective  Bancorp is entitled at this Annual Meeting
to vote for  three  directors  to serve on the Board of  Directors  for terms of
three years,  each. The Board of Directors intends to vote the proxies solicited
by it  (other  than  proxies  in which  the vote is  withheld  as to one or more
nominees) for each  candidate  standing for election as a director  nominated by
the Board of Directors.

     Pursuant  to its  bylaws,  the Board of  Directors  of  Collective  Bancorp
consists of nine members,  with each director serving for a term of three years.
The terms are  classified  so that  one-third of the  directors are elected each
year.
        
     The three nominees described herein, Messrs.  Hamilton,  Lerman and Miller,
were elected at the 1993 Annual Meeting of Stockholders of Collective Bancorp to
serve  three-year  terms.  All three of the  nominees  named are also  presently
directors  of  Collective  Bank.  Unless  authority  to vote for a  director  is
withheld,  it is intended that the shares  represented by the enclosed proxy, if
executed and returned,  will be voted FOR the election of all three nominees. In
the event that any such  nominee is unable or  declines to serve for any reason,
it is intended  that  proxies  will be voted for the  election of the balance of
those nominees named and for such other person or persons as shall be designated
by the Board of Directors.  The Board of Directors has no reason to believe that
any of the persons named will be unable or unwilling to serve.

Information with Respect to Nominees, Continuing Directors and Named Executive
Officers

     The  following  schedule  describes the period each nominee has served as a
director of the Holding Company or its  predecessor,  his positions and offices,
if any, with the Holding Company and his principal occupation or employment, and
contains  information,  as of August 30,  1996 with  respect  to the  beneficial
ownership, as such term is defined under Rules and Regulations of the Securities
and Exchange  Commission,  of the Holding Company's  outstanding Common Stock by
each director and named executive officer and by all the directors and executive
officers of  Collective  Bancorp  and  Collective  Bank as a group.  None of the
nominees or continuing  directors has a business  relationship  with  Collective
Bancorp or its  subsidiaries or is affiliated with an entity that has a business
relationship  with Collective  Bancorp or its subsidiaries of the type described
in Item 404(b) of Regulation S-K of the Securities and Exchange Commission.




                                       4
<PAGE>

<TABLE>
<CAPTION>
                                                                         Amount and
                                                                         Nature of
                                                               Current   Beneficial
Name, Age, Principal Occupation,                     Director  Term      Ownership of     Percent
Directorships and Business Experience1               Since(1)  Expires   Common Stock(2)  of Class
<S>                                                  <C>        <C>     <C>               <C>

Nominees for three year terms:

 Thomas H. Hamilton; 65
   Chairman & Chief Executive Officer
   of Collective Bancorp; employed by
   Collective Bank since 1955................        1960       1996      835,831(4)      4.09%

 Miles Lerman; 86
   President, Miles Lerman Enterprises, a
   real estate development concern...........        1988       1996       41,200         *

 William R. Miller; 69
   Retired, former Senior Vice President,
   Manufacturing, Lenox China, Inc...........        1985       1996       15,048         *

Continuing Directors:

 Wesley J. Bahr; 79
   Retired, former Chairman of
   First Federal Savings and Loan
   Association of New York...................        1984       2000       15,999         *

George W. French; 72
  Retired, former President,
  French Lumber Co., Inc....................         1972       1998       23,259(3)      *

 David S. MacAllaster; 37
   President, MacAllaster, Pitfield & MacKay,
   Inc., a securities brokerage firm.........        1991       2000       50,999         *


 Edward J. McColgan; 69
   Vice Chairman & Chief Financial
   Officer of Collective Bancorp; employed
   by Collective Bank since 1983.............        1995       1998      172,407(4)      *

 Robert F. Mutschler, Jr.; 57
   Manufacturing Consultant; former
   Vice President, Ocean Yacht II, a
   boat-building company.....................        1984       1998       37,000         *
   
 Herman O. Wunsch; 61
   President, Atlantic Maintenance, Inc.,
   a commercial janitorial services company...       1972       2000       89,192         *

Named Executive Officers

 Scott T. Page; 40
   Sr. Executive Vice President of
   Collective Bancorp and Collective Bank.....       N/A        N/A       55,1394         *

 Bernard H. Berkman; 61
   Executive Vice President of
   Collective Bancorp and Collective Bank......      N/A        N/A       10,934(4)       *
All directors and officers as a group
(15 persons) ..................................                         1,638,897(5)      8.25%


<FN>
(1)  Includes  years  of  service  as  a  director  of  the  Holding   Company's
     predecessor,  Collective Bank. All members of and nominees for the Board of
     Directors  have held the positions set forth above for at least five years,
     unless otherwise indicated.
(2)  Includes  all shares of Common  Stock owned by each  director or  executive
     officer's spouse, over which shares such individuals  effectively  exercise
     voting and investment  power.  Also includes shares of Common Stock held by
     executive  officers in the Collective Bank  Employees'  Thrift Plan and the
     Collective Bank Employees'  Stock Ownership Plan as well as options granted
     under the stock  option plans which are  exercisable  within 60 days of the
     record date.
(3)  Includes  options which are currently  exercisable  to acquire 5,000 shares
     awarded to Mr. French under the stock option plans.

(4)  Includes  with  respect to Messrs.  Hamilton,  McColgan,  Page and  Berkman
     85,280; 29,325; 8,780 and 2,482 shares,  respectively,  held in the name of
     the Collective Bank Employees' Thrift Plan and 38,222;  27,082; 12,440; and
     4,452  shares  held  by  Messrs.  Hamilton,  McColgan,  Page  and  Berkman,
                                       5
<PAGE>

     respectively, in the name of the Collective Bank Employees' Stock Ownership
     Plan. Also included are options to acquire 16,000 and 13,500 shares awarded
     to Messrs. McColgan and Page, respectively, under the stock option plans.
  
(5)  Includes  options to acquire  85,850 shares  granted to executive  officers
     under the  stock  option  plans,  129,649  shares  allocated  to  executive
     officers under the Employees' Stock Ownership Plan, and 181,045 shares held
     in the name of the Collective Bank Employees' Thrift Plan,  including those
     of Messrs. Hamilton,  McColgan, Page and Berkman specifically identified in
     footnote 4, supra.

*    Indicates less than one percent.
</FN>
</TABLE>

Meetings and Committees of the Board of Directors

     The Board of Directors  conducts its business through meetings of the Board
and through its  committees.  During the fiscal  year ended June 30,  1996,  the
Board of Directors held thirteen  meetings.  No director of the Holding  Company
attended  fewer than 75% of the total meetings of the Board of Directors and the
meetings of the committees on which he served during the past year.

     The Audit  Committee of Collective  Bancorp is composed of Directors  Bahr,
Miller and Mutschler.  The Audit Committee has the  responsibility  of selecting
the  independent  auditors of the Holding  Company and reviewing their degree of
independence.  The  Audit  Committee  also  reviews  with  both the  independent
auditors  and the  internal  auditors  the  plans  and  results  of the  Holding
Company's  internal  auditing  procedures and  supervisory  investigations  into
matters  generally  related to audit  functions.  The Audit Committee held three
meetings during the past year.

     The Finance  Committee,  composed of all members of the Board of Directors,
monitors and reviews the records and affairs of the Holding Company to determine
its financial  condition.  The Finance  Committee  held twelve  meetings  during
fiscal 1996.

     The  Compensation  Committee  of  Collective  Bancorp and  Collective  Bank
consists of Directors MacAllaster, French and Wunsch. The Compensation Committee
makes  recommendations  to the Board  with  respect to the  compensation  of the
Holding Company's Chief Executive Officer, and approves the compensation paid by
Collective Bank to other senior executives.  The Compensation  Committee is also
responsible for  administering  the restricted stock and stock option plans. The
Compensation Committee met one time during the past fiscal year.

     The Board of Directors also serves as the Nominating  Committee and selects
its  nominees for  election as  directors  of the Holding  Company.  The Holding
Company's bylaws provide for stockholders' nominations of directors. Those bylaw
provisions  require such  nominations  to be made  pursuant to timely  notice in
writing to the secretary of the Holding  Company.  The  stockholders'  notice of
nomination must contain all information  relating to the nominee  required to be
disclosed in  solicitation  of proxies under the  Securities and Exchange Act of
1934,  the name and address of the proposing  stockholder,  as it appears on the
Holding  Company's  books,  and the  number  and  class of  shares  held by such
stockholder.  The Nominating  Committee met once for the  nominations  discussed
herein for the Annual Meeting.

Directors' Remuneration

     All outside directors are paid an annual retainer of $16,000, plus a fee of
$250 for each board meeting or committee  meeting attended.  Collective  Bancorp
maintains a Directors Deferred Compensation Plan which allows directors to defer
payment of the  retainer and fees earned until  retirement  from the Board.  All
amounts deferred earn interest until distribution at an annual rate equal to the
consolidated rate of return,  including fees, on all interest-earning  assets of
the Holding Company for the year in question.  An election to defer fees must be
made  annually.  During  fiscal 1996,  Messrs.  Lerman,  MacAllaster  and Miller
participated in the Directors Deferred Compensation Plan.

Section 16(a) Beneficial Ownership Reporting Compliance

     During fiscal 1996 no director or named executive  officer failed to file a
Form 3, 4 or 5, as required, on a timely basis.
                                       6
<PAGE>

                             EXECUTIVE COMPENSATION

Report of the Compensation Committee

     Overview and Philosophy.  The executive officers of the Holding Company are
also  executive  officers  of  Collective  Bank  and  are  compensated  only  by
Collective  Bank.   Accordingly,   their   compensation  is  determined  by  the
Compensation  Committee of Collective  Bank (the  "Committee").  The Committee's
responsibilities  include reviewing and making  recommendations  to the Board of
Directors of  Collective  Bank  regarding  compensation  of the Chief  Executive
Officer ("CEO") and reviewing and approving the  compensation  paid to the other
named executives.  The Committee also administers the stock option plans and the
Collective  Bancorp,  Inc.  Restricted  Stock Plan and the 1993 Restricted Stock
Plan.

     The  objective  of the  compensation  program  is to  establish  levels  of
compensation  sufficient to attract and retain qualified  executive talent.  The
program also seeks to align the  interests  of  Collective  Bancorp's  executive
management  with those of its  stockholders  through the use of incentive  based
compensation  tied to  specific  performance  based  criteria  and  stock  based
compensation  consisting of stock options and an Employee  Stock  Ownership Plan
("ESOP").

Compensation Program Elements

     The  executive  officer  compensation  program  consists  of three  primary
components:  base salary,  cash bonuses  awarded under the  Executive  Incentive
Compensation  Plan and stock  options.  Executive  officers  also receive  other
benefits generally available to employees of Collective Bank.

     Base Salary.  Base salaries for the named executive officers other than the
CEO are  established by the CEO subject to review and approval by the Committee.
In  setting  the  base  salaries  of the  executive  officers  the  CEO  makes a
subjective  determination  based upon his  assessment  of a variety of  factors,
which may include the functional  responsibilities of the officer, the officer's
performance  over the time  period  under  review  and a general  assessment  of
comparative salaries for similar positions within Collective Bank's market area.

     Recommendations  for  increases  in the CEO's  base  salary are made by the
Committee and ratified by the Board of Directors.  In making its recommendations
the  Committee  considers  all factors  which it  considers  appropriate,  which
generally  includes the  performance of Collective  Bank as well as a subjective
evaluation of the  performance  of the CEO over the time period being  reviewed.
The Committee also considers base salaries paid by other financial  institutions
of  similar  size and  complexity  of  operations  and  performed  a peer  group
comparison.

     Executive  Incentive   Compensation  Plan.  Collective  Bank  maintains  an
executive  incentive  compensation plan which provides for the payment of annual
cash  bonuses to officers  of the bank based upon the  attainment  of  specified
levels of  performance  on a calendar  year basis.  The  Compensation  Committee
designates  executives  to  participate  in the plan and their  baseline  target
levels of bonus,  which  ranged  between 5 and 30  percent  of base  salary  for
calendar year 1995. For 1995 the performance  criteria and percentages of target
bonus generated under the plan were:  Profitability  (return on net worth) - 25%
to 70%; Net Interest Income - 5% to 65%; Efficiency ratio (operating expenses to
net interest  income plus recurring fee income) - 5% to 65%. No bonus is paid if
profitability  falls below a specified  level. For calendar year 1995 Collective
Bank's  performance  resulted  in a bonus  payment  equal to 103  percent of the
target level.

     Stock  Options.  Grants of options under the stock option plans are made at
the  Committee's  discretion  based upon such  factors as it deems  appropriate.
Grants are  intended to motivate  the  executive  officers to build  stockholder
value by providing  them with an equity  interest in the Holding  Company and to
relate a significant portion of the executives long-term  compensation  directly
to the financial performance of Collective Bancorp. Options have no value at the
date of award  since they are  granted at market  price.  During  fiscal 1996 no
grants  were made to the CEO or any of the  executive  officers  under the stock
option plans.

     Other Benefits.  In addition to the items of compensation  described above,
Collective Bank provides medical,  dental, life insurance,  401(k) plan and ESOP
benefits to its executive  officers  that are generally  available to Collective
Bank employees. The amount of perquisites,  as determined in accordance with the
rules  of  the  Securities  and  Exchange   Commission   relating  to  executive
compensation,  did not  exceed the lesser of $50,000 or 10% of salary for fiscal
1996.
                                       7
<PAGE>

Compensation of the Chief Executive Officer

     In October, 1995, based upon the recommendation of the Committee, the Board
of  Directors  approved a $20,000  increase  in Mr.  Hamilton's  base  salary in
connection with his annual performance review.  Although no specific formula was
applied to establish the amount of increase,  in making its  recommendation  the
Committee took into  consideration  the earnings  performance of Collective Bank
over the past year as well as the relative  financial  performance of Collective
Bancorp as measured by return on average  assets,  return on average  equity and
efficiency ratio. Those ratios, when measured against the financial  performance
of  publicly-traded  thrift  institutions of comparable  asset size continued to
rank  Collective  Bancorp  among  the top  performers  in its  peer  group.  The
Committee also considered a survey of the compensation  packages provided to the
CEO's of similarly sized publicly traded thrift institutions, the performance of
which,  in  the  opinion  of the  Committee,  most  closely  reflected  that  of
Collective Bancorp.  That survey showed Mr. Hamilton's annual compensation to be
below the median for CEO's of institutions  of comparable size and  performance.
During  fiscal 1996 Mr.  Hamilton  also  received a bonus of $109,933  under the
Executive  Incentive  Compensation  Plan  based  upon  the  achievement  of  the
performance targets set forth in the program.

                           The Compensation Committee
                         David S. MacAllaster - Chairman
                                George W. French
                                Herman O. Wunsch




                                       8
<PAGE>

Summary Compensation Table

     The following  table shows,  for the fiscal years ended June 30, 1996, 1995
and 1994,  the cash  compensation  paid by  Collective  Bank, as well as certain
other  compensation  paid or accrued  for those  years,  to the Chief  Executive
Officer of the Holding Company and to each of the three most highly  compensated
executive  officers  of  Collective  Bancorp  and  Collective  Bank (the  "Named
Executive Officers"). Long-Term

<TABLE>
<CAPTION>
                                                                                       Long-Term
                                                                                       Compensation
                                                                                       Awards
                                                                                       Securities
                                                                                       Underlying          All Other
                                                        Annual Compensation            Options/SARS       Compensation
                                                  ------------------------------
Name and Principal Position               Year    Salary ($)(2)     Bonus ($)(3)           (#)(4)           ($)(5)
<S>                                       <C>         <C>              <C>                <C>              <C>    
Thomas H. Hamilton, ................      1996        $368,269         $109,933                 0          $17,830
  Chairman, President & CEO               1995         348,282          146,138            20,000           25,980
                                          1994         328,270          128,228                 0           32,592

Edward J. McColgan,.................      1996        $186,900         $ 38,466                 0          $17,830
  Vice Chairman                           1995         186,877           52,544             5,000           25,593
                                          1994         177,115           47,207             3,000           27,166

Scott T. Page, ......................     1996        $134,698         $ 26,501                 0          $16,266
  Senior Executive                        1995         122,085           33,447             5,000           17,468
  VP & Secretary                          1994         112,500           29,350             3,000           19,996

Bernard H. Berkman,..................     1996        $118,879         $ 17,952                 0          $15,105
  Executive VP                            1995         113,218           23,858             3,000           16,313
                                          1994         109,846           21,893             1,500           19,605

<FN>
(1)  Collective  Bank also provides  Messrs.  Hamilton and McColgan with company
     cars for their use. The amount of perquisites,  as determined in accordance
     with the  rules of the  Securities  and  Exchange  Commission  relating  to
     executive  compensation,  did not  exceed  the  lesser of $50,000 or 10% of
     salary for fiscal 1996.

(2)  Includes  amounts  of  salary  deferred  by the  Named  Executive  Officers
     pursuant to the Collective Bank Employees  Thrift Plan (the "Thrift Plan").
     Under the terms of the Thrift Plan participants may elect to have up to 16%
     of their annual compensation deferred.

(3)  Represents bonuses granted pursuant to the Executive Incentive Compensation
     Plan,  which bases  bonuses  upon a  percentage  of  officers'  salaries if
     Collective  Bank  meets  certain  financial  goals  set  by  the  Board  of
     Directors. See "Executive Compensation".
  
(4)  The Holding Company maintains the Collective Bancorp Stock Option Plan (the
     "Option Plan") and the Collective Bancorp, Inc. Incentive Stock Option Plan
     (the  "Incentive  Option Plan").  Options granted under the Option Plan are
     exercisable  after two years.  Options  granted under the Incentive  Option
     Plan are  exercisable  in up to five annual  installments  beginning in the
     sixth year following the date of the grant.
  
(5)  Includes  the  amount  of  employer  contributions  credited  to the  Named
     Executive  Officers  accounts  maintained  under  the  Thrift  Plan and the
     Collective Bank Employee Stock Ownership Plan.
</FN>
</TABLE>

Employment Agreements

     The Holding  Company and  Collective  Bank have  entered  into a three-year
employment  agreement  with Thomas H.  Hamilton.  That  agreement took effect on
October 1, 1983 and is extended annually to maintain a three-year term beginning
October 1 each year unless  notice of intention not to extend is timely given by
the Board of Directors. The agreement provides for an initial salary in the same
amount as Mr.  Hamilton's  salary on the  effective  date of the  agreement.  In
addition,   the  employment   agreement   provides,   among  other  things,  for
participation  in  other  fringe  benefits  applicable  to  all  personnel.  The
agreement  provides for  voluntary  termination  by Mr.  Hamilton  upon 90 days'
written notice and would be terminable by Collective  Bancorp or Collective Bank
for just cause at any time or in certain  events  specified by OTS  regulations.
The  agreement  further  provides  that upon (i) the  occurrence  of an Event of
Termination  (as defined in the  agreement),  or (ii)  termination of employment
                                       9
<PAGE>

following a Change in Control (as defined in the  agreement),  Mr. Hamilton will
be entitled,  among other things, to receive (i) an amount equal to 36 times the
highest monthly rate of salary paid him at any time under the agreement (payable
either in a lump sum or in monthly  installments,  at the  option of  Collective
Bancorp) and (ii) an Accelerated  Benefit calculated  pursuant to the applicable
provisions in the agreement.
        
     Upon the occurrence of an Event of Termination or termination of employment
following  a Change in Control,  the  Holding  Company or  Collective  Bank,  as
applicable,  is also  required to maintain  for Mr.  Hamilton  fringe  benefits,
including  insurance  coverages.  Such coverages shall cease upon the earlier of
Mr.  Hamilton's  employment  by  another  employer  or  three  years  after  the
termination of Mr. Hamilton's  employment with the Holding Company or Collective
Bank.

     Upon the occurrence of an Event of Termination or termination of employment
following  a Change in Control,  the  Holding  Company or  Collective  Bank,  as
applicable,  is also  required to maintain  for Mr.  Hamilton  fringe  benefits,
including  insurance  coverages.  Such coverages shall cease upon the earlier of
Mr.  Hamilton's  employment  by  another  employer  or  three  years  after  the
termination of Mr. Hamilton's  employment with the Holding Company or Collective
Bank.

        Collective  Bank has also entered  into change of control  (termination)
agreements with certain of its other  executives,  including the Named Executive
Officers.  The agreements run through  December 31, 1997, and are  automatically
renewed on January 1 of each even numbered year for two additional  years unless
Collective  Bank gives notice no later than  September 30 of the preceding  year
that it does not intend to extend an agreement.

     Under those  contracts,  if a "change in control" of Collective Bank or the
Holding  Company should occur (a) each of such  executives  would be entitled to
resign  if  his  compensation,   benefits,   position  or  responsibilities  are
diminished or in certain  other  circumstances;  and (b) each of the  executives
would be entitled,  if he is dismissed without cause or resigns under (a) above,
to  continue  to receive  his  compensation  and  benefits  until the end of the
contract  term but not less  than one  year.  For this  purpose,  a  "change  in
control" is defined to include (1) the acquisition of 25% or more of the Holding
Company's  Common  Stock by any person or group of persons;  (2) a turnover of a
majority of the Board of Directors of Collective  Bancorp  within 12 consecutive
months  (unless the  election of each new  director was approved by a vote of at
least  two-thirds of the members of the Board of Directors who were also members
at the beginning of the 12-month period); or (3) the Holding Company disposes of
the business for which any such executive's services are principally performed.

Stock Option Plans

     The Holding Company maintains the Option Plan and the Incentive Option Plan
which  provide  for  discretionary  awards  of stock  options  to  officers  and
employees of Collective Bank as determined by the  Compensation  Committee.  All
options  have a  maximum  term of ten  years and vest over a term of two to five
years.  The exercise  price for an option award is based upon the market closing
price for the Common Stock on the date of the award. The Chief Executive Officer
and the Names  Executive  Officers  did not receive any grants of stock  options
under the stock option plans during fiscal 1996.

     Aggregated  Option Exercises in Last Fiscal Year and Fiscal Year End Option
Values

     The following table shows options exercised by the Named Executive Officers
during  fiscal  1996,  including  the  aggregate  value  of gains on the date of
exercise, and certain information with respect to the number of shares of Common
Stock  represented  by  outstanding  stock  options held by the Named  Executive
Officers as of June 30, 1996.  Also  reported are the values for  "in-the-money"
options which  represent the positive  spread  between the exercise price of any
such existing stock option and the fiscal  year-end price of the Common Stock of
$23.625 per share.
                                       10
<PAGE>

<TABLE>
<CAPTION>


                                                             Number of
                                                             Securities          Value of
                                                             Underlying          Unexercised
                                                             Unexercised         In-the-Money
                                                             Options at          Options at
                                                             FY-End (#)          FY-End ($)
                          Shares Acquired      Value         Exercisable/        Exercisable/
      Name                on Exercise (#)    Realized ($)    Unexercisable       Unexercisable
<S>                             <C>           <C>            <C>                <C>       
Thomas H. Hamilton               9,760        $188,490            0/49,280           $0/744,035

Edward J. McColgan              20,000         410,250       16,000/12,500       327,000/88,438

Scott T. Page                        0               0       11,500/18,500      228,281/201,313

Bernard H.Berkman                4,000          86,000            0/22,000            0/363,001
</TABLE>
Stock Performance Graph

        The graph which follows shows the cumulative  total return on the Common
Stock over the last five fiscal years compared with the cumulative  total return
of  companies on the NASDAQ  Stock  Market  (U.S.  Companies)  and shares of all
financial  institutions traded on the NASDAQ market.  Cumulative total return on
the Common Stock or the index equals the total  increase in value since June 30,
1991 assuming  reinvestment  of all dividends  paid into the Common Stock or the
index,  respectively.  The graph,  which was  prepared by  Research  Data Group,
assumes  that $100 was invested on June 30, 1991 in the Common Stock and in each
of the indexes.
<TABLE>

                              [GRAPH APPEARS HERE]
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
   AMONG COLLECTIVE BANCORP, INC., THE NASDAQ STOCK MARKET - US INDEX AND THE
                             NASDAQ FINANCIAL INDEX
<CAPTION>
Measurement period       COLLECTIVE           NASDAQ STOCK         NASDAQ
(Fiscal year covered)    BANCORP, INC         MARKET US            FINANCIAL
- ---------------------    ------------         ------------         ---------
<S> <C>                  <C>                   <C>                  <C>                      
FYE 06\30\91             $100                  $100                 $100
FYE 06\30\92             $178                  $120                 $139
FYE 06\30\93             $346                  $151                 $183
FYE 06\30\94             $391                  $153                 $206
FYE 06\30\95             $371                  $204                 $236
FYE 06\30\96             $448                  $261                 $307
</TABLE>




* $100  INVESTED ON 06/30/91  IN STOCK OR INDEX - INCLUDING  REINVESTMENT  OF
  DIVIDENDS. FISCAL YEAR ENDING JUNE 30.


                                       11
<PAGE>

Transactions With Certain Related Persons

     The Holding Company's  subsidiary savings bank makes loans to its officers,
directors and employees for the financing of their  personal  residences as well
as consumer and commercial loans. These loans are made in the ordinary course of
business on  substantially  the same terms and  collateral  as similar  loans to
unrelated  parties.  In the past,  the policy was to make loans to officers  and
employees on  substantially  the same terms and  collateral  as similar loans to
unrelated  parties,  except that a reduced interest rate was set at the time the
loan was made. Upon  termination of employment,  the interest rate on such loans
is raised to the market rate at the time of origination  on the particular  type
of loan.  Loans to directors  have been made at  prevailing  market rates at the
time of  origination.  Management  believes  that such loans do not involve more
than a normal risk of collectibility or present other unfavorable  features.  At
June 30, 1996, all such loans were current.

               PROPOSAL 2. RATIFICATION OF APPOINTMENT OF AUDITORS

     The Audit Committee recommended,  and the Board of Directors appointed, the
firm of KPMG Peat Marwick LLP ("Peat  Marwick"),  independent  certified  public
accountants,  to audit the  accounts of  Collective  Bancorp for the fiscal year
ending June 30, 1997. This  appointment is being  presented to stockholders  for
ratification.

     Audit  services  performed by Peat  Marwick  during the year ended June 30,
1996, included an examination of the financial  statements of Collective Bancorp
and its  subsidiaries,  and  consultation  on matters  related to accounting and
financial reporting.

     A  representative  of Peat  Marwick  will be present  at the  stockholders'
meeting and available to respond to  appropriate  questions and will be given an
opportunity to make a statement if the representative chooses to do so.

     For the fiscal  year ended  June 30,  1995,  the  financial  statements  of
Collective  Bancorp were audited by Deloitte & Touche,  LLP. At a meeting of the
Board of  Directors  on August 21, 1995,  based upon the  recommendation  of the
Audit  Committee,  the Holding  Company  terminated  the  services of Deloitte &
Touche,  LLP and  selected  KPMG Peat  Marwick  LLP as  independent  auditors of
Collective Bancorp for the 1996 fiscal year.

     For the fiscal years ended June 30, 1995 and 1994, the report of Deloitte &
Touche,  LLP on the  financial  statements of  Collective  Bancorp  contained no
adverse opinion or disclaimer of opinion and was not qualified or modified as to
uncertainty, audit scope or accounting principles. Furthermore, for fiscal years
1995 and 1994,  there were no disagreements  with Deloitte & Touche,  LLP on any
matter of accounting  principle or practice,  financial statement  disclosure or
auditing  scope or  procedure  which,  if not  resolved to the  satisfaction  of
Deloitte & Touche,  LLP,  would have caused it to make  reference to the subject
matter of the disagreement in connection with its reports.

     At  least a  majority  of the  votes  eligible  to be cast by  stockholders
present at the meeting in person or by proxy and  entitled to vote is  necessary
to ratify the appointment of auditors.  If the appointment is not ratified,  the
Board will consider  that vote in connection  with its selection of auditors for
1998.

     THE  BOARD  OF  DIRECTORS   RECOMMENDS  A  VOTE  FOR  RATIFICATION  OF  THE
APPOINTMENT OF KPMG PEAT MARWICK LLP.

                             ADDITIONAL INFORMATION

     No  person  is  authorized  to  give  any   information   or  to  make  any
representations other than those contained in this Proxy Statement, and if given
or made, such information may not be relied upon as having been authorized.

     Collective  Bancorp  is subject to the  informational  requirements  of the
Securities Exchange Act of 1934 and, in accordance therewith,  files reports and
other information  (including proxy statements) with the Securities and Exchange
Commission  ("SEC").  Such  reports  and other  information  are  available  for
inspection at the SEC offices located in Washington, D.C.
                                       12
<PAGE>

                                  OTHER MATTERS

     Management of Collective Bancorp knows of no other business to be presented
to the meeting.  If other matters should property come before the meeting or any
adjournment  thereof,  the persons named in the enclosed proxy will vote thereon
in  accordance  with their best  judgment.  Management  urges each  stockholder,
whether or not he or she  intends to be present and to vote at the  meeting,  to
complete, sign and return the enclosed proxy as promptly as possible.

                              STOCKHOLDER PROPOSALS

     In order to be  eligible  for  inclusion  in the proxy  materials  for next
year's Annual Meeting of  Stockholders  of Collective  Bancorp,  any stockholder
proposal to take action at such meeting must be received by the Secretary at 158
Philadelphia  Avenue,  Egg Harbor  City,  New Jersey 08215 no later than May 16,
1997. Any such proposal shall be subject to the  requirements of the proxy rules
adopted under the Securities Exchange Act of 1934, as amended.

                                             BY ORDER OF THE BOARD OF DIRECTORS



                                             Thomas H. Hamilton             
                                             President and Chairman of the Board
Egg Harbor, New Jersey  
September 18, 1996



                                       13
<PAGE>



                                         COLLECTIVE BANCORP, INC.





          This Proxy is Solicited on Behalf of the Board of Directors
R         for Annual Meeting of Stockholders to be held on October 16, 1996.
 
E         The undersigned hereby appoints Albert A. Kuehner and Arthur L.
          Foster as proxies, each with the power to appoint his substitute,
V  P      and hereby authorizes them to represent and vote, as designated
          below, all the shares of Common Stock of Collective Bancorp held
O  R      of record by the undersigned on August 30, 1996, at the Annual
          Meeting of Stockholders to be held at the Ram's Head Inn, 9 West
C  O      White Horse Pike, U.S. Highway 30, Absecon, New Jersey; 10:00 AM,
          on October 16, 1996 or any adjournment thereof.
A  X
          Please sign exactly as name appears below.  When shares are held by
B  Y      joint tenants, both should sign.  When signing as attorney, adminis-
          trator, trustee or guardian, please give full title as such.  If a
L         corporation, please sign in full corporate name by president or other 
          authorized officer.  If partnership, please sign in partnership's
E         name by authorized person.

     If you receive  more than one proxy card,  please sign and return ALL cards
in the accompanying envelope.


                                                   DATED:________________, 1996


                                                   ____________________________
                                                              Signature


                                                   ____________________________
                                                      Signature if held jointly

                                       
<PAGE>



                                                     (Continued from other side)

PLEASE SIGN ON REVERSE SIDE AND RETURN IN THE ENCLOSED ENVELOPE

     This proxy,  when properly  executed,  will be voted in the manner directed
herein by the undersigned stockholder.  If no direction is made, this proxy will
be voted for Proposals 1, 2 and 3.

1.   ELECTION OF DIRECTORS
      Thomas H. Hamilton         Miles Lerman           William R. Miller


[ ]  FOR all nominees listed above (except as marked to the contrary below)
     
[ ]  WITHHOLD AUTHORITY to vote for all nominees above
     
     (INSTRUCTION:  To withhold  authority to vote for any  individual  nominee,
write that nominee's name in the space provided below.)



2.   RATIFICATION  OF THE  APPOINTMENT  BY THE BOARD OF DIRECTORS OF THE FIRM OF
     KPMG PEAT MARWICK LLP, AS INDEPENDENT AUDITORS OF COLLECTIVE BANCORP,  INC.
     FOR FISCAL YEAR ENDING JUNE 30, 1997.
      
       [ ] FOR           [ ] AGAINST         [ ] ABSTAIN


3.   In their  discretion,  the Proxies are  authorized  to vote upon such other
     business as may properly come before the meeting.

 
                  PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY
 
                    CARD PROMPTLY USING THE ENCLOSED ENVELOPE



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