REYNOLDS & REYNOLDS CO
424B2, 1996-12-16
MANIFOLD BUSINESS FORMS
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<PAGE>   1
   This filing is made pursuant to rule 424(b)(5) under the Securities Act
            of 1933 in connection with Registration No. 333-16583.

 
           PROSPECTUS SUPPLEMENT TO PROSPECTUS DATED DECEMBER 5, 1996
 
                                  $100,000,000
 
                       THE REYNOLDS AND REYNOLDS COMPANY
 
                         7% NOTES DUE DECEMBER 15, 2006
                            ------------------------
 
     Interest on the Notes is payable on June 15 and December 15 of each year,
commencing June 15, 1997. The Notes are not redeemable prior to maturity. The
Notes will be represented by one or more global Notes registered in the name of
the nominee of The Depository Trust Company. Beneficial interests in the global
Notes will be shown on, and transfers thereof will be effected only through,
records maintained by DTC and its participants. Except as described herein,
Notes in definitive form will not be issued. The Notes will be issued only in
denominations of $1,000 and integral multiples thereof. See "Description of
Notes".
 
                            ------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
       COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
        PROSPECTUS SUPPLEMENT OR THE PROSPECTUS TO WHICH IT RELATES.
           ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
                            ------------------------
 
<TABLE>
<CAPTION>
                                       INITIAL PUBLIC
                                          OFFERING          UNDERWRITING         PROCEEDS TO
                                          PRICE(1)           DISCOUNT(2)        COMPANY(1)(3)
                                       ---------------     ---------------     ---------------
<S>                                    <C>                 <C>                 <C>              <C>
Per Note...........................          99.510%             0.650%              98.860%
Total..............................      $99,510,000          $ 650,000          $98,860,000
</TABLE>
 
- ---------------
 
(1) Plus accrued interest from December 15, 1996.
 
(2) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933.
 
(3) Before deducting estimated expenses of $200,000 payable by the Company.
 
                            ------------------------
 
     The Notes offered hereby are offered severally by the Underwriters, as
specified herein, subject to receipt and acceptance by them and subject to their
right to reject any order in whole or in part. It is expected that the Notes
will be ready for delivery in book-entry form only through the facilities of DTC
in New York, New York, on or about December 18, 1996, against payment therefor
in immediately available funds.
 
GOLDMAN, SACHS & CO.                                    DEUTSCHE MORGAN GRENFELL
                            ------------------------
 
          The date of this Prospectus Supplement is December 13, 1996.
<PAGE>   2
 
     IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE NOTES OFFERED
HEREBY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET.
SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                            ------------------------
 
                                  THE COMPANY
 
     The Company, incorporated in 1889, operates principally in two business
segments -- business forms and computer systems.
 
BUSINESS FORMS
 
     The business forms segment offers its products and services to customers in
the automotive, healthcare and general business markets. It operates 19
manufacturing facilities in the United States and Canada.
 
     AUTOMOTIVE MARKET
     In the automotive market, the Company offers its products and services to
all departments of automobile, truck and recreational vehicle dealerships
including sales, parts, service, accounting, finance and insurance. The Company
also markets its products and services to automotive-related businesses such as
repair garages, auto parts stores, service stations and body shops. The products
and services include standard and custom business forms (including dealer image
products), forms management services, promotional items, custom designed filing
systems, dealership customer satisfaction measurement and management services,
customer prospecting services, and promotional mailing services.
 
     HEALTHCARE MARKET
     In the healthcare market, the Company offers standard and custom forms and
forms management services to hospitals and large healthcare organizations.
 
     GENERAL BUSINESS MARKET
     In the general business market, the Company offers a wide variety of
paper-based and electronic business document solutions to value seeking
businesses. Solutions offered include standard and custom business forms,
electronic business forms, on-demand printing services, checks, labels, mailers,
stationery, envelopes and tickets. Many of these business documents incorporate
a broad range of security features to help deter fraudulent reproduction and
counterfeiting. The Company also offers a wide variety of forms management
solutions to help customers improve their productivity: forms survey and
analysis, inventory management and reporting, cost center reporting, low stock
reporting, distribution services and process work flow reengineering services.
Additionally, pegboard accounting systems are sold to smaller businesses through
a network of office supply dealers and independent forms distributors.
 
COMPUTER SYSTEMS
 
     The computer systems segment offers its products and services to the
automotive and healthcare markets.
 
     AUTOMOTIVE MARKET
     The Company markets turnkey information management systems and professional
services primarily to automobile dealers. The hardware portion of the systems is
supplied from manufacturers who specialize in platforms for industry-standard
operating systems. The application software products are either owned by the
Company or obtained from third parties and licensed to end users. Some of the
software products offered include standard programs for accounting, payroll,
vehicle
 
                                       S-2
<PAGE>   3
 
and parts inventory control, service merchandising and scheduling, leasing,
finance and insurance, parts and vehicle locators, manufacturer communications,
new and used vehicle retailing, and electronic document imaging. Other
applications link dealerships to credit bureaus to verify the credit worthiness
of prospective customers, process and approve credit documentation and
electronically process vehicle registrations in five states. The Company also
markets computer products and services directly to automobile manufacturers.
 
     Hardware maintenance, software support and training and other professional
services are integral parts of the Company's turnkey approach to marketing
computer systems. These services are provided by service and support personnel
located in nearly 200 offices in the United States and Canada.
 
     HEALTHCARE MARKET
     The Healthcare Systems Division markets a similar array of turnkey computer
systems and services to physician groups and integrated healthcare delivery
networks. Products offered include software and services for the administrative
and clinical processes that enhance the practice of medicine.
 
     The Company also provides financial services to automotive and healthcare
customers throughout the United States and Canada. Financial services typically
consist of financing sales of the Company's computer systems products.
 
NEW PRODUCTS
 
     During the past fiscal year, the Company introduced several new products in
each of its business segments.
 
     In the computer systems segment, the Company introduced SalesVision, an
advanced ERA(R) application which employs the latest multimedia and client
server technology to aid auto dealership salespeople to prospect for customers
and to make sales presentations. The Company also added ERA Customer Loyalty
Management, an integrated tool to monitor the customer service experience.
 
     Using its DealerNet(R) service, the Company introduced an on-line credit
application service for automotive consumers over the Internet. It also released
a new entry level document storage solution and, through acquisition, enhanced
its consulting services by adding specialized service, parts and body shop
operations.
 
     In healthcare, the Company expanded its product line with major software
enhancement releases designed to extend overall functionality, marketability and
customer value.
 
     In the business forms segment, the Company expanded document solutions and
outsourcing capability through two strategic acquisitions and by internal
product development. The acquisitions added electronic print and mail services,
labels and integrated product capability, an electronic catalog and
requisitioning tool and expanded forms and documents management services.
Internal developments included digital publishing services, fulfillment
services, process consulting capability and expanded electronic forms and
workflow automation capability.
 
RECENT DEVELOPMENTS
 
     On May 20, 1996, the Company purchased Duplex Products Inc. ("Duplex") for
$89.8 million. Duplex is a provider of business forms and labels, electronic
printing and mailing services, document management programs, forms automation
solutions and process analysis to customers located throughout the United
States. Integration of the Duplex business is well underway. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations --
Significant Events -- Business Combinations", "-- Results of
Operations -- Consolidated" and "Business Forms".
 
                                       S-3
<PAGE>   4
 
     On November 19, 1996, the Company executed a letter of intent to purchase
Vanier Graphics Corporation ("Vanier"), a national provider of business forms
and forms management services. Vanier, a subsidiary of American Business
Products, Inc., had annual sales of approximately $150 million in 1995. Subject
to completion of the Company's due diligence process and obtaining governmental
regulatory approvals, the transaction is expected to close in late December,
1996.
 
                                USE OF PROCEEDS
 
     The net proceeds from the sale of the Company's 7% Notes due December 15,
2006 (the "Notes") will be used to repay approximately $55 million of unsecured
revolving borrowings incurred in connection with the Duplex transaction, with
interest rates ranging from 5.92% to 6.25%. See "Capitalization". The balance of
the net proceeds will be used for general working capital purposes and to fund
acquisitions, including the Vanier transaction.
 
                       RATIO OF EARNINGS TO FIXED CHARGES
 
     The following table sets forth the ratio of earnings to fixed charges for
the Company on a consolidated basis for the periods indicated:
 
                        FISCAL YEAR ENDED SEPTEMBER 30,
 
<TABLE>
<CAPTION>
1991     1992     1993     1994     1995     1996
- ----     ----     ----     ----     ----     ----
<S>      <C>      <C>      <C>      <C>      <C>
2.98x    4.66x    6.83x    7.29x    8.79x    7.86x
</TABLE>
 
     The Company provides lease financing for its computer systems and products
through its wholly-owned financing subsidiary. The results of this financial
services business (which is managed to a higher debt:equity ratio) are included
in the Company's consolidated results. In order to separate the effect of the
financial services business from the rest of the Company's results, the Company
reports separate financial results for the information systems business, which
includes the business forms and computer systems segments, and financial
services.
 
     The ratio of earnings to fixed charges for the Company's information
systems business for the fiscal years ended September 30, 1991, 1992, 1993,
1994, 1995 and 1996 was 3.52x, 6.81x, 9.07x, 9.09x, 12.93x, and 11.13x,
respectively. The ratio of earnings to fixed charges for the Company's financial
services business for the fiscal years ended September 30, 1991, 1992, 1993,
1994, 1995 and 1996 was 1.69x, 1.37x, 2.90x, 3.59x, 2.83x and 2.59x,
respectively.
 
     The ratios of earnings to fixed charges were computed by dividing earnings
by fixed charges. For this purpose, earnings includes income before income taxes
and fixed charges excluding capitalized interest. Fixed charges includes
interest expense, capitalized interest and one-third of rent expense,
representative of the interest factor.
 
                                       S-4
<PAGE>   5
 
                                 CAPITALIZATION
 
     The following table sets forth the cash and cash equivalents, current
portion of long-term obligations and capitalization of the Company by business
segment and on a consolidated basis as of September 30, 1996, and as adjusted to
give effect to the sale by the Company of the Notes offered hereby and the
application of the estimated net proceeds therefrom, after the repayment of
debt, as described under "Use of Proceeds".
 
<TABLE>
<CAPTION>
                                                                             AS OF SEPTEMBER 30,
                                                                                    1996
                                                                           -----------------------
                                                                           (DOLLARS IN THOUSANDS)
                                                                                       AS ADJUSTED
                                                                           ACTUAL      FOR OFFERING
                                                                           -------     ------------
<S>                                                                        <C>           <C>
CONSOLIDATED
Cash and Cash Equivalents..............................................     12,423        57,003
                                                                           =======       =======
Current Liabilities:
  Current Portion of Long-Term Obligations.............................     75,154        75,154
  Notes Payable........................................................      7,659         2,239
                                                                           -------       -------
      Total............................................................     82,813        77,393
                                                                           =======       =======
Long-Term Obligations:
  6.71% Notes due September 30, 2003...................................     34,286        34,286
  Variable Rate Notes Maturing through 2002, 5.92% -- 6.25%............     50,000            --
      % Notes due December   , 2006....................................         --       100,000
  Misc. Term Notes.....................................................        315           315
  Fixed and Variable Rate Notes Maturing through 2001..................     93,589        93,589
                                                                           -------       -------
      Total Long-Term Obligations......................................    178,190       228,190
                                                                           =======       =======
Shareholders' Equity:
Preferred Stock, Authorized:
  60,000,000 Shares; Issued, None......................................         --            --
Class A Common Stock, $.625 Par Value; Authorized:
  120,000,000 Shares; Issued: 80,960,571 Shares........................     50,601        50,601
Class B Common Stock, $.03125 Par Value; Authorized:
  30,000,000 Shares; Issued: 20,000,000 Shares.........................        625           625
Capital in Excess of Stated Value......................................         --            --
Unrealized Loss on Investments.........................................         --            --
Retained Earnings......................................................    327,972       327,972
Accumulated Translation and Min. Pension Liability Adj.................     (6,203)       (6,203)
                                                                           -------       -------
      Total Shareholders' Equity.......................................    372,995       372,995
                                                                           =======       =======
      Total Capitalization.............................................    551,185       601,185
                                                                           =======       =======
</TABLE>
 
                                       S-5
<PAGE>   6
 
<TABLE>
<CAPTION>
                                                                             AS OF SEPTEMBER 30,
                                                                                    1996
                                                                           -----------------------
                                                                           (DOLLARS IN THOUSANDS)
                                                                                       AS ADJUSTED
                                                                                           FOR
                                                                           ACTUAL       OFFERING
                                                                           -------     -----------
<S>                                                                        <C>         <C>
INFORMATION SYSTEMS
Cash and Cash Equivalents..............................................     11,130        55,710
                                                                           =======     ==========
Current Liabilities:
  Current Portion of Long-Term Obligations.............................      6,832         6,832
  Notes Payable........................................................      7,659         2,239
                                                                           -------     -----------
      Total............................................................     14,491         9,071
                                                                           =======     ==========
Long-Term Obligations:
  6.71% Notes due September 30, 2003...................................     34,286        34,286
  Variable Rate Notes Maturing through 2002, 5.92% -- 6.25%............     50,000            --
  7% Notes due December 15, 2006.......................................         --       100,000
  Misc. Term Notes.....................................................        315           315
                                                                           -------     -----------
      Total Long-Term Obligations......................................     84,601       134,601
                                                                           =======     ==========
Shareholders' Equity:
Preferred Stock, Authorized:
  60,000,000 Shares; Issued, None......................................         --            --
Class A Common Stock, $.625 Par Value; Authorized:
  120,000,000 Shares; Issued: 80,960,571 Shares........................     50,601        50,601
Class B Common Stock, $.03125 Par Value; Authorized: 30,000,000 Shares;
  Issued: 20,000,000 Shares............................................        625           625
Capital in Excess of Stated Value......................................         --            --
Investment in Financial Services.......................................     (1,000)       (1,000)
Retained Earnings......................................................    302,424       302,424
Accumulated Translation and Min. Pension Liability Adj.................     (6,203)       (6,203)
                                                                           -------     -----------
      Total Shareholders' Equity.......................................    346,447       346,447
                                                                           =======     ==========
      Total Capitalization.............................................    431,048       481,048
                                                                           =======     ==========
FINANCIAL SERVICES
Cash and Cash Equivalents..............................................      1,293         1,293
                                                                           =======     ==========
Current Liabilities:
  Current Portion of Long-Term Obligations.............................     68,322        68,322
                                                                           -------     -----------
      Total............................................................     68,322        68,322
                                                                           =======     ==========
Long-Term Obligations:
  Fixed Rate Notes, 4.85% -- 7.00%.....................................     51,214        51,214
  Variable Rate Notes Maturing through 2001, 5.48% -- 6.25%............     42,375        42,375
                                                                           -------     -----------
      Total Long-Term Obligations......................................     93,589        93,589
                                                                           =======     ==========
Shareholders' Equity:
Class A Common Stock, $1.25 Par Value; Authorized:
  500 Shares; Issued: 500 Shares.......................................          1             1
Capital in Excess of Stated Value......................................        999           999
Retained Earnings......................................................     25,548        25,548
                                                                           -------     -----------
      Total Shareholders' Equity.......................................     26,548        26,548
                                                                           =======     ==========
      Total Capitalization.............................................    120,137       120,137
                                                                           =======     ==========
</TABLE>
 
                                       S-6
<PAGE>   7
 
                  SELECTED CONSOLIDATED FINANCIAL INFORMATION
 
     The following table presents selected consolidated financial information
derived from the Company's audited financial statements for each of the five
fiscal years in the 1992-1996 period. The table should be read in conjunction
with "Management's Discussion and Analysis of Financial Condition and Results of
Operations" set forth herein and the consolidated financial statements and the
related notes incorporated herein by reference.
 
<TABLE>
<CAPTION>
                                        1996          1995         1994         1993         1992
                                     ----------     --------     --------     --------     --------
                                                         (DOLLARS IN THOUSANDS)
<S>                                  <C>            <C>          <C>          <C>          <C>
INCOME STATEMENT DATA
Net sales and revenues
  Information systems..............  $1,074,180     $888,580     $789,306     $677,748     $625,634
  Financial services...............      26,263       22,311       19,488       19,218       19,190
                                       --------     --------     --------     --------     --------
  Total net sales and revenues.....   1,100,443      910,891      808,794      696,966      644,824
Total cost of sales................     563,655      470,645      429,914      369,714      348,529
Selling, general and administrative
  expenses.........................     360,145      294,081      261,997      227,502      212,319
Restructuring charge...............                                12,400
Financial services.................      11,818        9,150        6,416        8,653       16,646
                                       --------     --------     --------     --------     --------
Operating Income...................     164,825      137,015       98,067       91,097       67,330
Other Charges (Income).............       2,582          260          745        1,813        2,894
                                       --------     --------     --------     --------     --------
Income Before Income Taxes.........     162,243      136,755       97,322       89,284       64,436
Provision for Income Taxes.........      68,505       58,161       31,118       36,762       26,344
                                       --------     --------     --------     --------     --------
Net Income Before Effect of
  Accounting Changes...............      93,738       78,594       66,204       52,522       38,092
                                       --------     --------     --------     --------     --------
Effect of Accounting Changes(1)....                                            (19,106)       1,100
                                       --------     --------     --------     --------     --------
Net Income.........................  $   93,738     $ 78,594     $ 66,204     $ 33,416     $ 39,192
                                       ========     ========     ========     ========     ========
BALANCE SHEET DATA
Assets
  Information systems..............  $  610,362     $489,501     $430,592     $407,761     $366,173
  Financial services...............     313,282      265,965      204,107      162,790      155,672
                                       --------     --------     --------     --------     --------
  Total assets.....................  $  923,644     $755,466     $634,699     $570,551     $521,845
                                       ========     ========     ========     ========     ========
Long-Term Debt
  Information systems..............  $   84,601     $ 41,443     $ 41,014     $ 40,000     $ 28,284
  Financial services...............      93,589       92,425       76,638       62,771       70,250
                                       --------     --------     --------     --------     --------
  Total long-term debt.............  $  178,190     $133,868     $117,652     $102,771     $ 98,534
                                       ========     ========     ========     ========     ========
OTHER OPERATING DATA
Information Systems
  (with financial services on an
  equity basis)
Current Ratio......................        1.90         1.81         2.27         2.21         2.23
Depreciation and Amortization......      44,327       37,348       34,934       25,092       24,406
Capital Expenditures...............      39,980       30,750       27,888       18,895       17,366
Total Debt.........................  $   99,092     $ 51,649     $ 41,301     $ 40,000     $ 37,713
Total Debt to Capitalization.......       21.0%        13.4%        12.4%        13.2%        12.8%
 
<FN>
- ---------------
 
(1) Represents the cumulative effect of accounting changes for the adoption of
    Statement of Financial Accounting Standards (SFAS) No. 106, "Employer's
    Accounting for Postretirement Benefits Other Than Pensions" in 1993 and SFAS
    No. 109, "Accounting for Income Taxes" in 1992.
</TABLE>
 
                                       S-7
<PAGE>   8
 
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
BUSINESS ENVIRONMENT
 
     AUTOMOTIVE MARKET
 
     Automobile dealerships represent a significant number of customers for the
Company's products and services. The number of automobile dealerships remained
about the same as last year as the automotive business environment was stable in
1996. In October 1996, economists projected calendar year 1996 new vehicle sales
to be over 15 million units for the third year in a row. Those same economists
also projected about 15 million new vehicle sales in calendar year 1997.
Automobile dealerships generate revenues and profits from a variety of products
and services. Sales of used vehicles, replacement parts and maintenance services
are the major sources of a typical dealership's profits. Strong used vehicle
sales are expected to continue because of the increased supply of previously
leased vehicles. The trend of franchises consolidating into megadealerships is
expected to continue, in part, in response to increased competition from used
car superstores. Used car superstores represent a small but growing segment of
the automobile retail channel. A few megadealerships have raised capital through
public equity offerings to fund the acquisition of additional dealerships. These
superstores and megadealerships have sophisticated information management needs
for which the Company's products and services provide solutions.
 
     GENERAL BUSINESS MARKET
 
     Companies are continuing to seek ways to offload non-strategic activities
and streamline their document systems to improve organizational efficiency and
increase effectiveness. This growing trend is favorable for the Company's forms
management programs which simplify, standardize, automate and integrate
customers' information management and document usage.
 
     In calendar year 1995 paper manufacturers increased prices several times
because of increased demand for paper. As a result, the Company's cost of paper
increased significantly in 1995 and the Company raised business forms sales
prices accordingly. The Company's cost of paper declined in 1996 as paper
manufacturers lowered paper prices because of reduced demand for paper.
 
     HEALTHCARE MARKET
 
     The healthcare market continued to move toward managed care in 1996. This
industry is experiencing significant growth in integrated healthcare delivery
networks and large group practices as physicians strive to operate efficiently
in a managed care environment. The information systems needs of this market are
complex as systems must integrate among healthcare providers, claims processors,
insurance companies and regulatory agencies. In 1996, the Company aggressively
invested in sales, marketing and product development resources to provide the
information management solutions required by this market.
 
SIGNIFICANT EVENTS
 
     BUSINESS COMBINATIONS
 
     On April 22, 1996 the Company announced a cash tender offer to acquire the
outstanding shares of Duplex Products Inc. ("Duplex") for $12 per share. On May
20, 1996 the Company purchased the tendered shares of Duplex for a total price
of $89,800. Duplex provides business forms and labels, electronic printing and
mailing services, document management programs, forms automation solutions and
process analysis to customers throughout the United States. Although Duplex
reported annual sales of $275,000 in fiscal year 1995, at the time of the
acquisition Duplex annual sales rate was about $230,000 per year. The Company
expects Duplex sales to decline
 
                                       S-8
<PAGE>   9
 
further to about $200,000 as the business is integrated with existing operations
and sales of lower margin products are de-emphasized.
 
     From 1994 through 1996 the Company purchased fifteen additional businesses
in the automotive, healthcare and general business forms markets. Automotive
business combinations consisted primarily of new products to supplement the
Company's existing product offerings. Healthcare and general business forms
acquisitions resulted in stronger products and services offerings and additional
customers for the Company. See Note 2 to the Consolidated Financial Statements
for the fiscal year ended September 30, 1996, included in the Company's Annual
Report on Form 10-K for such year (the "Consolidated Financial Statements") for
additional disclosures about the Company's business combinations.
 
     STOCK SPLIT
 
     On August 6, 1996, the Company's board of directors approved a two-for-one
common stock split. As a result of the split, common shareholders received one
additional share for each share held as of September 3, 1996. This split was the
third such split since November 1992 and the seventh split since the Company's
initial public offering in 1961. All share and per share information presented
herein reflects the stock split.
 
     BUSINESS FORMS RESTRUCTURING
 
     In 1994, the Company recorded a $12,400 restructuring charge for costs to
be incurred in the disposal of part of its computer paper product line and the
consolidation of certain custom business forms printing operations. General
business forms operations were restructured to focus on value-added solutions
for customers and to improve profitability. The Company discontinued the
manufacture of certain low-margin computer paper products and closed its
Chambersburg, Pennsylvania plant. The Company also closed its custom business
forms plant in Chestertown, Maryland and several distribution facilities and
sales offices. This transaction generated $11,500 of income tax benefits which
more than offset the negative after-tax effect of the restructuring charge. See
Note 1 to the Consolidated Financial Statements for additional disclosures about
the restructuring.
 
RESULTS OF OPERATIONS
 
     CONSOLIDATED
 
<TABLE>
<CAPTION>
                                                                 1996 VS. 1995     1995 VS. 1994
                              1996         1995        1994         CHANGE            CHANGE
                           ----------    --------    --------    -------------     -------------
<S>                        <C>           <C>         <C>         <C>               <C>
Revenues................   $1,100,443    $910,891    $808,794     $189,552 21%      $102,097 13%
Gross profit............   $  510,525    $417,935    $359,392     $ 92,590 22%      $ 58,543 16%
Operating income........   $  164,825    $137,015    $ 98,067     $ 27,810 20%      $ 38,948 40%
Net income..............   $   93,738    $ 78,594    $ 66,204     $ 15,144 19%      $ 12,390 19%
Earnings per share......   $     1.10    $   0.92    $   0.76     $   0.18 20%      $   0.16 21%
</TABLE>
 
     Consolidated net sales and revenues set a record for the fourth consecutive
year in 1996. Computer systems, business forms and financial services revenues
all grew significantly in 1996 and 1995. The net effect of business combinations
and divestitures was to increase consolidated sales $133,000 in 1996 and $9,000
in 1995.
 
     Consolidated gross profit represented 47.5% of information systems sales,
compared to 47.0% in 1995 and 45.5% in 1994. The gross profit percentage
increased in 1996 primarily as a result of strong growth in computer systems
recurring revenues. Business forms gross profit percentage declined in 1996 as
production efficiencies were offset by lower gross profit margins for Duplex.
Gross profit increased in 1995 primarily because of business forms improvement
as a result of the 1994 restructuring. Computer systems gross profit percentage
also rose in 1995.
 
                                       S-9
<PAGE>   10
 
     Consolidated operating income grew significantly in 1996 and 1995 primarily
because of higher business forms operating income. Computer systems and
financial services operating income also rose in 1996 and 1995. In 1994, the
Company recorded a $12,400 restructuring charge and $2,793 of business forms
restructuring related costs and environmental expenses. As a percentage of
sales, operating income was 15% in 1996 and 1995, and 12% in 1994 (14% excluding
restructuring and related charges).
 
     Total other charges were $2,582 in 1996, $260 in 1995 and $745 in 1994.
Other charges increased in 1996 because of higher net interest expense related
to the Duplex transaction. Net interest expense was relatively flat during 1995
and 1994 as information systems debt balances and interest rates remained
relatively stable.
 
     The effective income tax rate was 42.2% in 1996, compared to 42.5% in 1995
and 32.0% in 1994. The 1996 tax rate included the benefits of certain tax
credits which will not repeat in 1997. The 1996 tax rate would have been 42.8%
excluding these benefits. In 1994, the Company recorded an $11,500 tax benefit
associated with the computer paper divestiture. The Company also recorded $581
of tax expense related to the sale of the French subsidiary. The 1994 effective
tax rate was 41.8%, excluding the effect of the computer paper and French
divestitures.
 
     The Company's 1996 net income and earnings per share set a record for the
fifth straight year and significantly exceeded last year's strong results. The
after-tax effect of 1994's restructuring charge, restructuring related costs and
environmental expenses increased 1994's net income by $840 or $.01 per share. In
1996, return on average shareholders' equity was 26.6% compared to 25.1% in 1995
and 23.8% in 1994.
 
     COMPUTER SYSTEMS*
 
<TABLE>
<CAPTION>
                                                                 1996 VS. 1995     1995 VS. 1994
                             1996         1995         1994         CHANGE            CHANGE
                           --------     --------     --------    -------------     -------------
<S>                        <C>          <C>          <C>         <C>               <C>
Revenues...............    $478,994     $422,678     $363,763     $ 56,316 13%      $ 58,915 16%
Gross profit...........    $234,280     $198,667     $169,031     $ 35,613 18%      $ 29,636 18%
  % of revenues........        48.9%        47.0%        46.5%
Operating income.......    $ 69,751     $ 64,138     $ 59,254     $   5,613 9%      $   4,884 8%
  % of revenues........        14.6%        15.2%        16.3%
- ---------------
<FN>
* Excludes financial services.
</TABLE>
 
     In 1996 computer systems revenues grew primarily because of higher
recurring service revenues, growing sales of newer products and the effect of
fiscal year 1995 business combinations. Recurring service revenues continued to
grow primarily because of the increased number of software applications
supported. These recurring service revenues result from monthly billings for
technical support, software updates and hardware maintenance that allow
customers to maximize the value of their computer systems. Sales of newer
products and services such as Customer Marketing Services, SalesVision,
consulting services and a document management system continued to grow.
Automotive and healthcare business combinations contributed about $12,000 of the
segment's revenue growth in 1996. In 1995 computer systems revenues increased
because of higher unit sales of the Company's ERA(R) computer systems to
automobile dealers, higher recurring service revenues and the net effect of
acquisitions and the 1994 divestiture of operations in France. Recurring service
revenues continued to grow because strong systems sales increased the number of
software applications supported. Automotive and healthcare business
combinations, net of the effect of the divestiture in France, contributed about
$13,000 of the segment's revenue growth in 1995.
 
     Computer systems gross profit percentage increased primarily because the
higher margin recurring service revenues became a greater part of the revenue
mix.
 
                                      S-10
<PAGE>   11
 
     Selling, general and administrative (SG&A) expenses were 34.3% of revenues
in 1996, compared to 31.8% of revenues in 1995 and 30.2% in 1994. The 1996 and
1995 increases in SG&A expenses, as a percentage of revenues, reflected new
investments in both the automotive and healthcare businesses. Automotive
investments were new products and services oriented. Healthcare investments
involved integrating two acquisitions with the existing business and
implementing sales, marketing and product development strategies for future
growth.
 
     Computer systems operating income grew, but declined as a percentage of
sales in both 1996 and 1995 because of new investments in healthcare systems.
Automotive's operating margin was relatively constant during the last three
years. Healthcare systems continued to operate at a loss in 1996 because of the
aggressive investments in the organization's products and capabilities.
 
     BUSINESS FORMS
 
<TABLE>
<CAPTION>
                                                                 1996 VS. 1995     1995 VS. 1994
                            1996         1995         1994          CHANGE            CHANGE
                          --------     --------     --------     -------------     -------------
<S>                       <C>          <C>          <C>          <C>               <C>
Revenues...............   $595,186     $465,902     $425,543      $129,284 28%      $40,359   9%
Gross profit...........   $276,245     $219,268     $190,361      $ 56,977 26%      $28,907  15%
  % of revenues........       46.4%        47.1%        44.7%
Operating income.......   $ 80,629     $ 59,716     $ 25,741      $ 20,913 35%      $33,975 132%
  % of revenues........       13.5%        12.8%         6.0%
</TABLE>
 
     In 1996 business forms revenues rose primarily because of the effect of
1995 and 1996 business combinations which contributed $121,000 of the sales
increase. The remaining sales increase resulted from strong growth in sales of
forms management products and services, which was partially offset by reduced
volume for other custom forms sales. In 1995 business forms revenues increased
primarily because of growth in forms management products and services and the
effect of sales price increases on both automotive and general business forms.
In 1995 sales of businesses acquired were less than sales lost in the 1994
divestiture of certain low margin products. The Company raised sales prices in
1995 in response to rising paper costs.
 
     Business forms gross profit percentage declined in 1996 because of the
effect of lower gross profit margins of Duplex. Excluding the effect of Duplex,
gross profit margins were 48.5% in 1996. Also favorably contributing to gross
profit margins were lower paper costs which reduced LIFO inventory adjustments.
In 1995 business forms gross profit percentage increased primarily because of
the successful completion of the 1994 restructuring which improved the sales mix
and reduced operating expenses. In 1995, the Company experienced significantly
higher paper costs accounted for under the LIFO method. The effect of the higher
paper costs reported in cost of sales was offset by higher sales prices.
 
     SG&A expenses were 32.9% of revenues in 1996, compared to 34.3% in 1995 and
35.8% in 1994. SG&A expenses declined, as a percentage of revenues in 1996
primarily because of business combinations which provided strong revenue growth
and lower SG&A expenses as a percentage of sales. The Company also further
reduced SG&A expenses by eliminating duplicate administrative functions of the
companies acquired. SG&A expenses in 1994 included restructuring related costs
and environmental expenses.
 
     Business forms operating income increased significantly in 1996 because of
higher sales and the successful integration of 1995 and 1996 business
combinations. In 1995 business forms operating income grew substantially over
1994 which included a $12,400 restructuring charge, $1,043 of restructuring
related costs and $1,750 of environmental expenses. Excluding these expenses
from 1994, operating income increased $18,782 or 46% over 1994. Operating income
was $40,934 (excluding the aforementioned expenses) or 10% of sales in 1994.
 
                                      S-11
<PAGE>   12
 
     FINANCIAL SERVICES
 
<TABLE>
<CAPTION>
                                                                 1996 VS. 1995     1995 VS. 1994
                                 1996       1995       1994         CHANGE            CHANGE
                                -------    -------    -------    -------------     -------------
<S>                             <C>        <C>        <C>        <C>               <C>
Revenues.....................   $26,263    $22,311    $19,488      $3,952 18%        $2,823 14%
Operating income.............   $14,445    $13,161    $13,072      $1,284 10%        $    89 1%
  % of revenues..............      55.0%      59.0%      67.1%
</TABLE>
 
     Average finance receivables grew 22% in 1996 and 27% in 1995 as a result of
strong computer systems sales. Financial services revenues grew significantly
each of the last two years because of the increased receivable balances. The
average interest rate earned on the receivable portfolio declined slightly in
both 1996 and 1995 because interest rates on new receivables were less than
those for maturing receivables.
 
     Financial services operating income grew solidly in 1996 because of the
revenue growth. In 1995 operating income increased only slightly because the
revenue growth was largely offset by higher interest expense as a result of
rising interest rates on borrowings. In 1996 average interest rates on
borrowings were about the same as last year.
 
     The Company has entered into various interest rate management agreements to
limit interest rate exposure on financial services variable rate debt. It is
important to manage this interest rate exposure because the proceeds from these
borrowings were invested in fixed rate finance receivables. The Company believes
that over time it has reduced interest expense by using interest rate management
agreements and variable rate debt instead of directly obtaining fixed rate debt.
During fiscal year 1996 the Company did not enter into any new interest rate
management agreements because current market conditions made fixed rate debt
more attractive. See Note 5 to the Consolidated Financial Statements for
additional disclosures regarding the Company's interest rate management
agreements.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     CASH FLOW
 
     Information systems strong cash flow from operating activities of $110,345
resulted primarily from record net income. During the third quarter of fiscal
year 1996, the Company completed the purchase of Duplex which accounted for the
majority of cash spent on business combinations and cash received from new
borrowings. See "Significant Events -- Business Combinations" and Note 2 to the
Consolidated Financial Statements for additional information regarding these
transactions. Capital expenditures of $39,980 occurred in the normal course of
business. Capital expenditures in the ordinary course of business are
anticipated to be about $45,000 to $50,000 in fiscal year 1997. The Company also
paid cash dividends of $20,594 and repurchased $33,323 of capital stock in
fiscal year 1996. See "Liquidity and Capital Resources -- Shareholders' Equity"
for a further discussion of dividends and share repurchases.
 
     Financial services operating cash flow, collections on finance receivables
and additional borrowings were invested in new finance receivables for the
Company's computer systems and used to make scheduled debt repayments.
 
     CAPITALIZATION
 
     The Company's ratio of total debt (total information systems debt) to
capitalization (total information systems debt plus shareholders' equity) was
21.0% at September 30, 1996 and 13.4% at September 30, 1995. Available credit
under existing revolving credit agreements was $33,580 at September 30, 1996. In
addition to committed credit agreements, the Company also has a variety of other
short-term credit lines available. In fiscal year 1997, the Company expects to
obtain new long-term financing to permanently fund the Duplex purchase and repay
the related revolving credit
 
                                      S-12
<PAGE>   13
 
borrowings. The Company estimates that cash flow from operations and cash
available from existing credit agreements will be sufficient to fund fiscal year
1997 normal operations.
 
     SHAREHOLDERS' EQUITY
 
     The Company lists its Class A common shares on the New York Stock Exchange.
There is no principal market for Class B common shares. The Company also has an
authorized class of 60 million preferred shares with no par value. As of
November 11, 1996, none of these preferred shares was outstanding and there were
no agreements or commitments with respect to the sale or issuance of these
shares.
 
     The Company paid cash dividends of $20,594 in 1996, $16,651 in 1995 and
$14,226 in 1994. Dividends per Class A common share were $.25 in 1996, $.20 in
1995 and $.165 in 1994. Dividends are typically declared each November,
February, May and August and paid in January, April, June and September,
respectively. Dividends per Class A common share must be twenty times the
dividends per Class B common share and all dividend payments must be
simultaneous. In November 1996, the board of directors raised the quarterly
dividend 14% to $.08 per Class A common share. The quarterly dividend was also
increased 17% in August 1996. The Company has increased cash dividends eleven
times since 1989 and paid dividends each year since the Company's initial public
offering in 1961.
 
     The Company has conducted an active share repurchase program during recent
years to provide additional returns to shareholders. The Company repurchased
$33,323 of Class A common shares in 1996, $35,079 in 1995 and $39,083 in 1994.
Average prices paid per share were $20.83 in 1996, $12.93 in 1995 and $11.80 in
1994. As of September 30, 1996 the Company could repurchase an additional
3,539,000 Class A common shares under existing board of directors'
authorizations.
 
     ENVIRONMENTAL MATTERS
 
     See Note 11 to the Consolidated Financial Statements for a discussion of
the Company's environmental contingencies.
 
     ACCOUNTING STANDARDS
 
     See Note 12 to the Consolidated Financial Statements for a discussion of
the effect of accounting standards which the Company has not yet adopted.
 
     SUBSEQUENT EVENT
 
     See Note 13 to the Consolidated Financial Statements for a discussion of a
proposed business combination.
 
                              DESCRIPTION OF NOTES
 
     The following description of the particular terms of the Notes offered
hereby (referred to in the accompanying Prospectus as the "Offered Debt
Securities") supplements, and to the extent inconsistent therewith replaces, the
description of the general terms and provisions of Debt Securities set forth in
the Prospectus, to which description reference is hereby made. Capitalized terms
not otherwise defined herein shall have the meanings given to them in the
Prospectus.
 
GENERAL
 
     The Notes will be limited to $100,000,000 aggregate principal amount, will
be unsecured and unsubordinated obligations of the Company and will rank pari
passu with all other unsecured and unsubordinated indebtedness of the Company.
The Notes will mature on December 15, 2006. The Notes will bear interest at the
rate per annum shown on the front cover of this Prospectus Supplement, payable
semi-annually on June 15 and December 15 of each year (each an "Interest
 
                                      S-13
<PAGE>   14
 
Payment Date") commencing June 15, 1997, to the Person in whose name the Note
(or any predecessor Note) is registered at the close of business on the
preceding June 1 or December 1, as the case may be. The Notes will not be
redeemable by the Company prior to their stated maturity and will not be
entitled to the benefit of a sinking fund.
 
BOOK-ENTRY SYSTEM
 
     The Notes will be issued in the form of global notes (the "Global Notes").
The Global Notes will be deposited with, or on behalf of The Depositary Trust
Company ("DTC" or the "Depository"), and registered in the name of the
Depository or a nominee thereof. Unless and until it is exchanged in whole or in
part for Notes in definitive form, no Global Note may be transferred except as a
whole by the Depository to a nominee of such Depository or by a nominee of such
Depository to such Depository or another nominee of such Depository or by such
Depository or any such Nominee to a successor of such Depository or a nominee of
such successor.
 
     The Depository has advised the Company as follows: The Depository is a
limited purpose trust company organized under the New York Banking Law, a
"banking organization" within the meaning of the New York Banking Law, a member
of the Federal Reserve System, a "clearing corporation" within the meaning of
the New York Uniform Commercial Code and a "clearing agency" registered pursuant
to the provisions of Section 17A of the Securities Exchange Act of 1934. The
Depository was created to hold securities of its participants and to facilitate
the clearance and settlement of securities transactions among its participants
in such securities through electronic book-entry changes in participants'
accounts, thereby eliminating the need for physical movement of securities
certificates. The Depository's participants include securities brokers and
dealers, banks, trust companies, clearing corporations and certain other
organizations, some of whom (and/or their representatives) own the Depository.
Access to the Depository's book-entry system is also available to others, such
as banks, brokers, dealers and trust companies that clear through or maintain a
custodial relationship with a participant, either directly or indirectly. The
rules applicable to the Depository are on file with the Securities and Exchange
Commission.
 
     A further description of the Depository's procedures with respect to Global
Notes is set forth in the Prospectus under "Description of Debt
Securities -- Permanent Global Securities".
 
                                  UNDERWRITING
 
     Subject to the terms and conditions set forth in the Underwriting Agreement
and the Pricing Agreement, the Company has agreed to sell to each of the
Underwriters named below, and each of such Underwriters has severally agreed to
purchase, the principal amount of the Notes set forth opposite its name below:
 
<TABLE>
<CAPTION>
                                                                             PRINCIPAL
                                                                               AMOUNT
                                 UNDERWRITER                                  OF NOTES
    ---------------------------------------------------------------------   ------------
    <S>                                                                     <C>
    Goldman, Sachs & Co. ................................................   $ 50,000,000
    Deutsche Morgan Grenfell Inc. .......................................     50,000,000
                                                                            ------------
              Total......................................................   $100,000,000
                                                                            ============
</TABLE>
 
     Under the terms and conditions of the Underwriting Agreement and the
Pricing Agreement, the Underwriters are committed to take and pay for all of the
Notes, if any are taken.
 
     The Underwriters propose to offer the Notes in part directly to the public
at the initial public offering price set forth on the cover page of this
Prospectus Supplement and in part to certain securities dealers at such price
less a concession of 0.40% of the principal amount of the Notes. The
Underwriters may allow, and such dealers may reallow, a concession not to exceed
0.25% of the principal amount of the Notes to certain brokers and dealers. After
the Notes are released for sale to
 
                                      S-14
<PAGE>   15
 
the public, the offering price and other selling terms may from time to time be
varied by the Underwriters.
 
     The Notes are a new issue of securities with no established trading market.
The Company has been advised by the Underwriters that the Underwriters intend to
make a market in the Notes but are not obligated to do so and may discontinue
market making at any time without notice. No assurance can be given as to the
liquidity of the trading market for the Notes.
 
     The Company has agreed to indemnify the several Underwriters against
certain liabilities, including liabilities under the Securities Act of 1933.
 
                                      S-15
<PAGE>   16
 
                                  $300,000,000
 
                       THE REYNOLDS AND REYNOLDS COMPANY
 
                                DEBT SECURITIES
 
                            ------------------------
 
     The Company may from time to time offer Debt Securities consisting of
debentures, notes and/or other unsecured evidences of indebtedness in one or
more series at an aggregate initial offering price not to exceed $300,000,000 or
its equivalent in any other currency or composite currency. The Debt Securities
may be offered as separate series in amounts, at prices and on terms to be
determined at the time of sale. The accompanying Prospectus Supplement sets
forth with regard to the series of Debt Securities in respect of which this
Prospectus is being delivered the title, aggregate principal amount,
denominations (which may be in United States dollars, in any other currency or
in a composite currency), maturity, rate, if any (which may be fixed or
variable), and time of payment of any interest, any terms for redemption at the
option of the Company or the holder, any terms for sinking fund payments, any
listing on a securities exchange and the initial public offering price and any
other terms in connection with the offering and sale of such series of Debt
Securities.
 
     The Company may sell Debt Securities to or through underwriters, and also
may sell Debt Securities directly to other purchasers or through agents. Such
underwriters may include Goldman, Sachs & Co., or may be a group of underwriters
represented by firms including Goldman, Sachs & Co. and Deutsche Morgan
Grenfell. Goldman, Sachs & Co. and Deutsche Morgan Grenfell may also act as
agents. See "Plan of Distribution". The accompanying Prospectus Supplement sets
forth the names of any underwriters or agents involved in the sale of the Debt
Securities in respect of which this Prospectus is being delivered, the principal
amounts, if any, to be purchased by underwriters and the compensation, if any,
of such underwriters or agents.
 
                            ------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
      SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
        COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
        PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
          OFFENSE.
 
                            ------------------------
 
GOLDMAN, SACHS & CO.                                    DEUTSCHE MORGAN GRENFELL
 
                            ------------------------
 
                THE DATE OF THIS PROSPECTUS IS DECEMBER 5, 1996.
<PAGE>   17
 
                             AVAILABLE INFORMATION
 
     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith, files reports, proxy and information statements and other information
with the Securities and Exchange Commission (the "Commission"). Such reports,
proxy and information statements and other information filed by the Company can
be inspected and copied at the public reference facilities maintained by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington, D.C. 20549, and at
the Commission's regional offices at 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661, and at 7 World Trade Center, Suite 1300, New York, New
York 10048; and copies of such material can be obtained at prescribed rates from
the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549. If available, such reports and other information may
also be accessed through the Commission's electronic data gathering, analysis
and retrieval system ("EDGAR") via electronic means, including the Commission's
web site on the Internet (http://www.sec.gov). The Company's Class A Common
Shares are listed on the New York Stock Exchange and reports, proxy and
information statements and other information concerning the Company can be
inspected at such exchange at 20 Broad Street, New York, New York 10005.
 
     This Prospectus constitutes a part of a Registration Statement on Form S-3
(the "Registration Statement") filed by the Company with the Commission under
the Securities Act of 1933, as amended (the "Securities Act"). This Prospectus
does not contain all of the information set forth in such Registration
Statement, certain parts of which are omitted in accordance with the rules and
regulations of the Commission. Reference is made to such Registration Statement
and to the exhibits relating thereto for further information with respect to the
Company and the Offered Debt Securities. Any statements contained herein
concerning the provisions of any document filed as an exhibit to the
Registration Statement or otherwise filed with the Commission or incorporated by
reference herein are not necessarily complete, and, in each instance, reference
is made to the copy of such document so filed for a more complete description of
the matter involved. Each such statement is qualified in its entirety by such
reference.
 
     The Company's principal executive offices are located at 115 South Ludlow
Street, Dayton, Ohio 45402, and its telephone number at that address is (937)
443-2000.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
 
     The following document, which has been filed with the Commission pursuant
to the Exchange Act, is incorporated herein by reference:
 
          (a) The Company's Annual Report on Form 10-K (including financial
     statements together with the independent auditors report thereon) for the
     fiscal year ended September 30, 1996 (File No. 0-132).
 
     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or
15(d) of the Exchange Act, subsequent to the date of this Prospectus and prior
to the termination of the offering of the Offered Debt Securities shall be
deemed to be incorporated by reference into this Prospectus and to be a part
hereof from the date of filing of any such document. Any statement contained in
a document incorporated or deemed to be incorporated by reference herein or in
any Prospectus Supplement shall be deemed to be modified by or superseded for
purposes of this Prospectus or any Prospectus Supplement to the extent that a
statement contained herein or therein or in any other subsequently filed
document which also is or is deemed to be incorporated by reference herein or
therein modifies or supersedes such statement. Any such statement so modified or
superseded shall not be deemed, except as so modified or superseded, to
constitute a part of this Prospectus or any Prospectus Supplement.
 
     A copy of any document or part thereof incorporated by reference in the
registration statement of which this Prospectus constitutes a part (not
including exhibits to the information that is
 
                                        2
<PAGE>   18
 
incorporated by reference unless such exhibits are specifically incorporated by
reference into the information that the registration statement incorporates)
shall be provided without charge to each person, including any beneficial owner,
to whom a copy of this Prospectus is delivered, upon written or oral request
made to the Company at 115 South Ludlow Street, Dayton, Ohio 45402, Attention:
General Counsel and Secretary, (937) 443-2000.
 
                                  THE COMPANY
 
     The Company, incorporated in 1889, operates principally in two business
segments -- business forms and computer systems.
 
     The business forms segment offers its products and services to customers in
the automotive, healthcare and general business markets. It operates nineteen
manufacturing facilities in the United States and Canada. In the automotive
market, the Company offers its products and services to all departments of
automobile, truck and recreational vehicle dealerships including sales, parts,
service, accounting, finance and insurance. The Company also markets its
products and services to automotive-related businesses such as repair garages,
auto parts stores, service stations and body shops. The products and services
include standard and custom business forms (including dealer image products),
forms management services, promotional items, custom designed filing systems,
dealership customer satisfaction measurement and management services, customer
prospecting services, and promotional mailing services. In the healthcare
market, the Company offers standard and custom forms and forms management
services to hospitals and large healthcare organizations. In the general
business market, the Company offers a wide variety of paper-based and electronic
business document solutions to value seeking businesses. Solutions offered
include standard and custom business forms, electronic business forms, on-demand
printing services, checks, labels, mailers, stationery, envelopes and tickets.
Many of these business documents incorporate a broad range of security features
to help deter fraudulent document reproduction and counterfeiting. The Company
also offers a wide variety of forms management solutions to help customers
improve their productivity: forms survey and analysis, inventory management and
reporting, cost center reporting, low stock reporting, distribution services and
process work flow reengineering services. Additionally, pegboard accounting
systems are sold to smaller businesses through a network of office supply
dealers and independent forms distributors.
 
     The computer systems segment offers its products and services to the
automotive and healthcare markets. The Company markets turnkey information
management systems and professional services primarily to automobile dealers.
The hardware portion of the systems is supplied from manufacturers who
specialize in platforms for industry-standard operating systems. With a few
minor exceptions, the application software products are owned by the Company and
licensed to users. Some of the software products offered include standard
programs for accounting, payroll, vehicle and parts inventory control, service
merchandising and scheduling, leasing, finance and insurance, parts and vehicle
locators, manufacturer communications, new and used vehicle retailing, and
electronic document imaging. Other applications link dealerships to credit
bureaus to verify the credit worthiness of prospective customers, process and
approve credit documentation and electronically process vehicle registrations in
five states. The Company also markets computer products and services directly to
automobile manufacturers. Hardware maintenance, software support and training
and other professional services are integral parts of the Company's turnkey
approach to marketing computer systems. These services are provided by service
and support personnel located in nearly 200 offices in the United States and
Canada. The Healthcare Systems Division markets a similar array of turnkey
computer systems and services to physician groups and integrated healthcare
delivery networks. Products include software and services for the administrative
and clinical processes that enhance the practice of medicine.
 
                                        3
<PAGE>   19
 
                                USE OF PROCEEDS
 
     The net proceeds to be received by the Company from the sale of the Offered
Debt Securities will be used as set forth in a Prospectus Supplement relating to
such Offered Debt Securities.
 
                       RATIO OF EARNINGS TO FIXED CHARGES
 
     The following table sets forth the ratio of earnings to fixed charges for
the Company for the periods indicated:
 
<TABLE>
<CAPTION>
                                           FISCAL YEAR ENDED
SEPTEMBER 30,     SEPTEMBER 30,     SEPTEMBER 30,     SEPTEMBER 30,     SEPTEMBER 30,     SEPTEMBER 30,
    1991              1992              1993              1994              1995              1996
- -------------     -------------     -------------     -------------     -------------     -------------
<S>               <C>               <C>               <C>               <C>               <C>
    2.98x             4.66x             6.83x             7.29x             8.79x             7.86x
</TABLE>
 
The ratios of earnings to fixed charges were computed by dividing earnings by
fixed charges. For this purpose, earnings includes income before income taxes
and fixed charges excluding capitalized interest. Fixed charges includes
interest expense, capitalized interest and one-third of rent expense,
representative of the interest factor.
 
                         DESCRIPTION OF DEBT SECURITIES
 
     The following description sets forth certain general terms and provisions
of the Debt Securities to which any Prospectus Supplement may relate. The
particular terms of the Debt Securities offered by any Prospectus Supplement and
the extent, if any, to which such general provisions may not apply to the Debt
Securities so offered will be described in the Prospectus Supplement relating to
such Debt Securities.
 
     The Debt Securities are to be issued under an Indenture to be dated as of
December 18, 1996 (the "Indenture") between the Company and Norwest Bank
Minnesota, National Association, as trustee (the "Trustee"). A copy of the form
of such Indenture has been filed as an exhibit to the Registration Statement.
The following summaries of certain provisions of the Debt Securities and the
Indenture do not purport to be complete and are subject to, and are qualified in
their entirety by reference to, all the provisions of the Indenture, including
the definitions therein of certain terms. Wherever particular Sections, Articles
or defined terms of the Indenture are referred to, it is intended that such
Sections, Articles or defined terms shall be incorporated herein by reference.
Article and Section references used herein are references to the Indenture.
Capitalized terms not otherwise defined herein shall have the respective
meanings given to them in the Indenture.
 
GENERAL
 
     The Debt Securities will be unsecured obligations of the Company and will
rank on a parity with all other unsecured and unsubordinated debt of the
Company.
 
     The Indenture does not limit the aggregate principal amount of Debt
Securities that may be issued thereunder and provides that Debt Securities may
be issued thereunder from time to time in one or more series. Reference is made
to the Prospectus Supplement relating to the particular Debt Securities offered
thereby (the "Offered Debt Securities") which shall set forth the following
terms, as applicable, of the Offered Debt Securities: (1) the title of the
Offered Debt Securities; (2) any limit on the aggregate principal amount of the
Offered Debt Securities; (3) the price (expressed as a percentage of the
aggregate principal amount thereof) at which the Offered Debt Securities will be
issued; (4) the Person to whom any interest on the Offered Debt Securities will
be payable, if other than the Person in whose name such Offered Debt Securities
(or one or more Predecessor Securities) are registered on any Regular Record
Date; (5) the date or dates on which the principal of the Offered Debt
Securities will be payable; (6) the rate or rates per annum (which may be fixed,
 
                                        4
<PAGE>   20
 
floating or adjustable) at which the Offered Debt Securities will bear interest,
if any, or the formula pursuant to which such rate or rates shall be determined,
the date or dates from which such interest will accrue and the dates on which
such interest, if any, will be payable and the Regular Record Dates for such
interest payment dates; (7) the place or places where principal of (and premium,
if any) and interest, if any, on Offered Debt Securities will be payable; (8) if
applicable, the price at which, the periods within which and the terms and
conditions upon which the Offered Debt Securities may be redeemed at the option
of the Company, pursuant to a sinking fund or otherwise; (9) if applicable, any
obligation of the Company to redeem or purchase Offered Debt Securities pursuant
to any sinking fund or analogous provisions or at the option of a Holder
thereof, and the period or periods within which, the price or prices at which
and the terms and conditions upon which the Offered Debt Securities will be
redeemed or purchased, in whole or in part; (10) if other than denominations of
$1,000 and any integral multiple thereof, the denominations in which the Offered
Debt Securities will be issuable; (11) the currency or currencies, including
composite currencies or currency units, in which payment of the principal of (or
premium, if any) or interest, if any, on any of the Offered Debt Securities will
be payable if other than the currency of the United States of America; (12) if
the amount of payments of principal of (or premium, if any) or interest, if any,
on the Offered Debt Securities may be determined with reference to one or more
indices, the manner in which such amounts will be determined; (13) if the
principal of (or premium, if any) or interest, if any, on any of the Offered
Debt Securities of the series is to be payable, at the election of the Company
or a Holder thereof, in one or more currencies, including composite currencies,
or currency units other than that or those in which the Securities are stated to
be payable, the currency, currencies, including composite currencies, or
currency units in which payment of the principal of (or premium, if any) or
interest, if any, on Securities of such series as to which such election is made
will be payable, and the periods within which and the terms and conditions upon
which such election is to be made; (14) the portion of the principal amount of
the Offered Debt Securities, if other than the entire principal amount thereof,
payable upon acceleration of maturity thereof; (15) whether all or any part of
the Offered Debt Securities will be issued in the form of a permanent Global
Security or Securities, as described under "Permanent Global Securities", and,
if so, the depositary for, and other terms relating to, such permanent Global
Security or Securities; (16) any event or events of default applicable with
respect to the Offered Debt Securities in addition to those provided in the
Indenture; (17) any other covenant or warranty included for the benefit of the
Offered Debt Securities in addition to (and not inconsistent with) those
included in the Indenture for the benefit of Debt Securities of all series, or
any other covenant or warranty included for the benefit of the Offered Debt
Securities in lieu of any covenant or warranty included in the Indenture for the
benefit of Offered Debt Securities, or any combination of such covenants,
warranties or provisions; (18) any restriction or condition on the
transferability of the Offered Debt Securities; (19) if applicable, that such
Offered Debt Securities, in whole or any specified part, are defeasible pursuant
to the provisions of the Indenture described under "Defeasance and Covenant
Defeasance"; (20) any authenticating or paying agents, registrars, conversion
agents or any other agents with respect to the Offered Debt Securities; and (21)
any other specific terms or provisions of the Offered Debt Securities not
inconsistent with the Indenture. (Section 301)
 
     Unless otherwise indicated in the Prospectus Supplement relating thereto,
the Offered Debt Securities are to be issued as registered securities without
coupons in denominations of $1,000 or any integral multiple of $1,000. (Section
302). No service charge will be made for any transfer or exchange of such
Offered Debt Securities, but the Company may require payment of a sum sufficient
to cover any tax or other governmental charge payable in connection therewith.
(Section 305)
 
     Debt Securities may be issued under the Indenture as Original Issue
Discount Debt Securities to be offered and sold at a substantial discount below
their stated principal amount. Special Federal income tax, accounting and other
considerations applicable thereto will be described in the Prospectus Supplement
relating thereto. "Original Issue Discount Debt Security" means any security
which provides for an amount less than the principal amount thereof to be due
and payable
 
                                        5
<PAGE>   21
 
upon the declaration of acceleration of the maturity thereof upon the occurrence
and continuance of an Event of Default. (Section 101)
 
     If the Debt Securities are denominated in whole or in part in any currency
other than United States dollars, if the principal of (and premium, if any) or
interest, if any, on the Debt Securities are to be payable, at the election of
the Company or a Holder thereof, in a currency or currencies other than that in
which such Debt Securities are to be payable, or if any index is used to
determine the amount of payments of principal of, premium, if any, or interest
on any series of the Debt Securities, special Federal income tax, accounting and
other considerations applicable thereto will be described in the Prospectus
Supplement relating thereto.
 
     The Indenture does not contain any provisions that would provide protection
to Holders of the Debt Securities against a sudden and dramatic decline in
credit quality of the Company resulting from any takeover, recapitalization or
similar restructuring or from other highly leveraged transactions.
 
PAYMENT AND PAYING AGENTS
 
     Unless otherwise indicated in the applicable Prospectus Supplement, payment
of interest on a Debt Security on any Interest Payment Date will be made to the
Person in whose name such Debt Security (or one or more Predecessor Debt
Securities) is registered at the close of business on the Regular Record Date
for such interest payment. (Section 307)
 
     Unless otherwise indicated in the applicable Prospectus Supplement,
principal of and any premium and interest on the Debt Securities of a particular
series will be payable at the office of such Paying Agent or Paying Agents as
the Company may designate for such purpose from time to time, except that, at
the option of the Company, payment of any interest may be made by check mailed
to the address of the Person entitled thereto as such address appears in the
Security Register. Unless otherwise indicated in the applicable Prospectus
Supplement, the corporate trust office of the Trustee in Minneapolis, Minnesota
will be designated as the Company's sole Paying Agent for payments with respect
to Debt Securities of each series.
 
     Any other Paying Agents initially designated by the Company for the Debt
Securities of a particular series will be named in the applicable Prospectus
Supplement. The Company may at any time designate additional Paying Agents or
rescind the designation of any Paying Agent or approve a change in the office
through which any Paying Agent acts, except that the Company will be required to
maintain a Paying Agent in each place of payment for the Debt Securities of a
particular series. (Section 1002)
 
     All moneys paid by the Company to a Paying Agent for the payment of the
principal of or any premium or interest on any Debt Security which remain
unclaimed at the end of two years after such principal, premium or interest has
become due and payable will be repaid to the Company, and the Holder of such
Debt Security thereafter may look only to the Company for payment thereof.
(Section 1003)
 
COVENANTS
 
  Limitation on Liens
 
     The Indenture provides that the Company may not, and may not permit any
Principal Subsidiary to, create or suffer to exist any Lien to secure any
Indebtedness of the Company or any Subsidiary upon any Principal Property, or
upon any shares of capital stock or evidences of Indebtedness issued by any
Principal Subsidiary and owned by the Company or any Principal Subsidiary
(whether such Principal Property, shares or evidences of indebtedness were owned
as of the date of the Indenture or thereafter acquired), without making, or
causing such Principal Subsidiary to make, effective provision to secure all of
the Debt Securities issued under the Indenture and then Outstanding by such
Lien, equally and ratably with any and all other Indebtedness thereby secured,
 
                                        6
<PAGE>   22
 
so long as such Indebtedness is so secured, unless, after giving effect thereto,
the sum of (A) the principal amount of Indebtedness secured by all Liens
incurred after the date of the Indenture and otherwise prohibited by the
Indenture and (B) the Attributable Value of all Sale and Leaseback Transactions
entered into after the date of the Indenture and otherwise prohibited by the
Indenture does not exceed 10% of Consolidated Net Tangible Assets of the
Company. The foregoing restrictions shall not apply to Indebtedness secured by
Liens existing on the date of the Indenture or to: (i) Liens on any property
existing at the time of the acquisition thereof; (ii) Liens on property of a
corporation existing at the time such corporation is merged into or consolidated
with the Company or a Principal Subsidiary or at the time of a sale, lease or
other disposition of the properties of such corporation (or a division thereof)
as an entirety or substantially as an entirety to the Company or a Principal
Subsidiary, provided that such Lien as a result of such merger, consolidation,
sale, lease or other disposition is not extended to property owned by the
Company or such Principal Subsidiary immediately prior thereto; (iii) Liens on
property of a corporation existing at the time such corporation becomes a
Principal Subsidiary; (iv) Liens securing Indebtedness of a Principal Subsidiary
to the Company or to another Principal Subsidiary; (v) Liens to secure all or
part of the cost of acquisition, construction, development or improvement of the
underlying property, or to secure Indebtedness incurred to provide funds for any
such purpose, provided that the commitment of the creditor to extend the credit
secured by any such Lien shall have been obtained not later than 24 months after
the later of (a) the completion of the acquisition, construction, development or
improvement of such property or (b) the placing in operation of such property or
of such property as so constructed, developed or improved; (vi) Liens on any
property created, assumed or otherwise brought into existence in contemplation
of the sale or other disposition of the underlying property, whether directly or
indirectly, by way of share disposition or otherwise, provided that the Company
must have disposed of such property within 180 days after the creation of such
Liens and that any Indebtedness secured by such Liens shall be without recourse
to the Company or any Subsidiary; (vii) Liens in favor of the United States of
America or any State thereof, or any department, agency or instrumentality or
political subdivision thereof, to secure partial, progress, advance or other
payments; (viii) Liens to secure Indebtedness of joint ventures in which the
Company or a Principal Subsidiary has an interest, to the extent such Liens are
on property or assets of, or equity interests in, such joint ventures; and (ix)
extension, renewal, replacement or refunding of any Lien existing on the date of
the Indenture or referred to in clauses (i) to (iii) or (v), provided that the
principal amount of Indebtedness secured thereby and not otherwise authorized by
clauses (i) to (iii) or (v) shall not exceed the principal amount of
Indebtedness, plus any premium or fee payable in connection with any such
extension, renewal, replacement or refunding, so secured at the time of such
extension, renewal, replacement or refunding. (Section 1008)
 
  Limitation on Sale and Leaseback Transactions
 
     The Indenture provides that the Company may not, and may not permit any
Principal Subsidiary to, enter into any Sale and Leaseback Transaction with
respect to any Principal Property, unless, either (i) the Company or such
Principal Subsidiary would otherwise be entitled to issue, assume or guarantee
Indebtedness secured by a Lien on such Principal Property without equally and
ratably securing the outstanding Debt Securities under the Indenture; (ii) the
Company or such Principal Subsidiary applies, within 180 days after the
effective date of such Sale and Leaseback Transaction, an amount equal to the
Net Available Proceeds therefrom to (A) the acquisition of one or more Principal
Properties or (B) to the retirement of the Debt Securities or the repayment of
other Indebtedness of the Company or a Principal Subsidiary (other than such
Indebtedness owned by the Company or a Principal Subsidiary) which, in the case
of such Indebtedness of the Company, is not subordinate and junior in right of
payment to the prior payment of the Debt Securities; or (iii) after giving
effect thereto, the sum of (A) the principal amount of Indebtedness secured by
all Liens incurred after the date of the Indenture and otherwise prohibited by
the Indenture and (B) the Attributable Value of all Sale and Leaseback
Transactions entered into after the date of the Indenture and otherwise
prohibited by the Indenture does not exceed 10% of Consolidated Net
 
                                        7
<PAGE>   23
 
Tangible Assets of the Company. The foregoing restrictions will not apply to (x)
a Sale and Leaseback Transaction providing for a lease for a term, including any
renewal thereof, of not more than three years, by the end of which term it is
intended that the use of such Principal Property by the lessee will be
discontinued; (y) a Sale and Leaseback Transaction between the Company and a
Principal Subsidiary or between Principal Subsidiaries; (z) a Sale and Leaseback
Transaction between the Company or a Principal Subsidiary and a joint venture in
which the Company or a Principal Subsidiary has an interest. (Section 1009)
 
RESTRICTIONS ON MERGER AND SALE OF ASSETS
 
     The Indenture provides that the Company may not consolidate with or merge
into any other Person or sell, lease or otherwise transfer its property and
assets as, or substantially as, an entirety to any Person, and the Company may
not permit any Person to merge into or consolidate with the Company unless (i)
either (A) the Company will be the resulting or surviving entity or (B) any
successor or purchaser is a corporation, partnership, limited liability company
or trust organized under the laws of the United States of America, any State or
the District of Columbia, and any such successor or purchaser expressly assumes
the Company's obligations on the Debt Securities under a supplemental Indenture;
(ii) immediately after giving effect to the transaction no Event of Default, and
no event which after notice or lapse of time or both would become an Event of
Default, shall have occurred and be continuing; (iii) if, as a result of any
such transaction, property or assets of the Company or any Principal Subsidiary
would become subject to a Lien which would not be permitted by the limitation on
Liens contained in the Indenture, the Company or, if applicable, the successor
to the Company, as the case may be, shall take such steps as shall be necessary
effectively to secure the Debt Securities issued under the Indenture equally and
ratably with Indebtedness secured by such Lien; and (iv) certain other
conditions are met. (Section 801). Upon any consolidation or merger into any
other Person or any conveyance, transfer or lease of the Company's assets
substantially as an entirety to any Person, the successor Person shall succeed
to, and be substituted for, the Company under the Indenture, and the Company,
except in the case of a lease, shall be relieved of all obligations and
covenants under the Indenture and the Debt Securities to the extent it was the
predecessor Person. (Section 802)
 
EVENTS OF DEFAULT AND NOTICE THEREOF
 
     Unless otherwise specified in the Prospectus Supplement relating to a
particular series of Debt Securities, the following events are defined in the
Indenture as "Events of Default" with respect to Debt Securities of any series:
(a) failure to pay principal (including any sinking fund payment) of (or
premium, if any, on) any Debt Security of that series when due; (b) failure to
pay any interest on any Debt Security of that series when due, continued for 30
days; (c) failure to perform any other covenant or agreement of the Company
under the Indenture (other than a covenant the performance of which is dealt
with specifically elsewhere in the Indenture or which has been included in the
Indenture solely for the benefit of a series of Debt Securities other than that
series), continued for 90 days after written notice as provided in the
Indenture; (d) failure to pay when due (after applicable grace periods as
provided in the Indenture) the principal of, or acceleration of, any
indebtedness for money borrowed by the Company having an aggregate principal
amount outstanding equal to at least $10 million, if such indebtedness is not
discharged, or such acceleration is not annulled, within 10 days after written
notice as provided in the Indenture; (e) certain events of bankruptcy,
insolvency or reorganization; and (f) any other Event of Default provided with
respect to Debt Securities of that series. (Section 501)
 
     Except as defined in the Prospectus Supplement relating thereto and except
as specified in clauses (d) and (e) of the preceding paragraph, no Event of
Default with respect to Debt Securities of a particular series shall necessarily
constitute an Event of Default with respect to Debt Securities of any other
series. (Section 501) The Holders of a majority in aggregate principal amount of
the Outstanding Debt Securities of any series shall have the right, subject to
such provisions for
 
                                        8
<PAGE>   24
 
indemnification of the Trustee, to direct the time, method and place of
conducting any proceeding for any remedy available to the Trustee under the
Indenture or exercising any trust or power conferred on the Trustee with respect
to Debt Securities of that series. (Section 512)
 
     If an Event of Default (other than an Event of Default specified in clause
(e) of the second preceding paragraph) with respect to Debt Securities of any
series at the time Outstanding shall occur and be continuing, either the Trustee
or the Holders of at least 25% in principal amount of the Outstanding Debt
Securities of that series may, by a notice in writing to the Company (and to the
Trustee if given by the Holders), declare the principal amount (or, if the Debt
Securities of that series are Original Issue Discount Securities, such portion
of the principal amount as may be specified in the terms of that series) of all
Debt Securities of that series to be due and payable immediately; provided,
however, that under certain circumstances the Holders of a majority in aggregate
principal amount of Outstanding Debt Securities of that series may rescind or
annul such declaration and its consequences. (Section 502). If an Event of
Default specified in clause (e) of the next preceding paragraph occurs, the
outstanding Debt Securities automatically will become immediately payable
without any declaration or other act on the part of the Trustee or any Holder.
(Section 502). For information as to waiver of defaults, see "Modification and
Waiver" herein.
 
     Reference is made to the Prospectus Supplement relating to any series of
Offered Debt Securities which are Original Issue Discount Securities for the
particular provisions relating to the principal amount of such Original Issue
Discount Securities due on acceleration upon the occurrence of an Event of
Default and the continuation thereof.
 
     No Holder of a Debt Security of any series will have any right to institute
any proceeding with respect to the Indenture or for any remedy thereunder,
unless such Holder shall have previously given to the Trustee written notice of
a continuing Event of Default with respect to Debt Securities of that series and
unless also the Holders of at least 25% in aggregate principal amount of the
Outstanding Debt Securities of the same series shall have made written request,
and offered reasonable indemnity to the Trustee, to institute such proceeding as
trustee, and the Trustee shall not have received from the Holders of a majority
in aggregate principal amount of the Outstanding Debt Securities of the same
series a direction inconsistent with such request and shall have failed to
institute such proceeding within 60 days. (Section 507). However, such
limitations do not apply to a suit instituted by a Holder of any Debt Security
for enforcement of payment of the principal of (or premium, if any) or interest,
if any, on such Debt Security on or after the respective due dates expressed in
such Debt Security. (Section 508)
 
     Subject to the provisions of the Trust Indenture Act of 1939, as amended
(the "Trust Indenture Act"), the Trustee will be under no obligation to exercise
any of its rights or powers under the Indenture at the request of any of the
Holders of Debt Securities unless they shall have offered to the Trustee
security or indemnity in form and substance reasonably satisfactory to the
Trustee against the costs, expenses and liabilities which might be incurred by
it in compliance with such request. (Section 603)
 
     The Company will be required to furnish to the Trustee annually a statement
by certain officers of the Company as to whether the Company is in default in
the performance and observance of any of the terms, provisions and conditions of
the Indenture. (Section 1004)
 
MODIFICATION AND WAIVER
 
     Modifications and amendments of the Indenture may be made by the Company
and the Trustee, with the consent of the Holders of not less than a majority of
principal amount of each series of the Outstanding Debt Securities of each
series affected by the modification or amendment; provided, however, that no
such modification or amendment may, without the consent of the Holder of each
such Outstanding Debt Security affected thereby: (a) change the Stated Maturity
of the principal of (or premium, if any) or any installment of principal or
interest, if any, on any such Debt Security; (b) reduce the principal amount of
(or premium, if any) or the interest rate, if any, on any such Debt
 
                                        9
<PAGE>   25
 
Security or the principal amount due upon acceleration of an Original Issue
Discount Security; (c) adversely affect any right of repayment at the option of
the Holder of any such Debt Security; (d) reduce the amount of, or postpone the
date fixed for, the payment of any sinking fund or analogous obligation; (e)
change the place or currency of payment of principal of (or premium, if any) or
the interest, if any, on any such Debt Security; (f) impair the right to
institute suit for the enforcement of any such payment on or with respect to any
such Debt Security on or after the Stated Maturity (or, in the case of
redemption, on or after the Redemption Date); (g) reduce the percentage of the
principal amount of Outstanding Debt Securities of any series, the consent of
the Holders of which is necessary to modify or amend the Indenture; or (h)
modify the foregoing requirements or reduce the percentage of Outstanding Debt
Securities necessary to waive compliance with certain provisions of the
Indenture or for waiver of certain defaults. (Section 902)
 
     The holders of at least a majority of the aggregate principal amount of the
Outstanding Debt Securities of any series may, on behalf of all Holders of that
series, waive compliance by the Company with certain restrictive provisions of
the Indenture and waive any past default under the Indenture, except a default
in the payment of principal, premium or interest or in the performance of
certain covenants. (Sections 101 and 513)
 
     The Indenture provides that in determining whether the Holders of the
requisite principal amount of the Outstanding Debt Securities of any series have
given or taken any direction, notice, consent, waiver or other action under the
Indenture as of any date, (i) the principal amount of an Original Issue Discount
Debt Security that will be deemed to be Outstanding will be the amount of the
principal thereof that would be due and payable as of such date upon
acceleration of the Maturity thereof to such date; (ii) if, as of such date, the
principal amount payable at the Stated Maturity of a Debt Security is not
determinable (for example, because it is based on an index), the principal
amount of such Debt Security deemed to be Outstanding as of such date will be an
amount determined in the manner prescribed for such Debt Security; and (iii) the
principal amount of a Security denominated in one or more foreign currencies or
currency units that will be deemed to be Outstanding will be the United States
dollar equivalent, determined as of such date in the manner prescribed for such
Debt Security, of the principal amount of such Debt Security (or, in the case of
a Debt Security described in clause (i) or (ii) above, of the amount described
in such clause). Certain Debt Securities, including those for which payment or
redemption money has been deposited or set aside in trust for the Holders and
those that have been fully defeased pursuant to Section 1302, will not be deemed
to be Outstanding. (Section 101). For purposes of the Indenture, the Debt
Securities of any series "Outstanding" thereunder are deemed to exclude persons
that control, are controlled by or are under common control with the Company.
(Section 101).
 
     Except in certain limited circumstances, the Company will be entitled to
set any day as a record date for the purpose of determining the Holders of
Outstanding Debt Securities of any series entitled to give or take any
direction, notice, consent, waiver or other action under the Indenture, in the
manner and subject to the limitations provided in the Indenture. In certain
limited circumstances, the Trustee will be entitled to set a record date for
action by Holders. If a record date is set for any action to be taken by Holders
of a particular series, such action may be taken only by persons who are Holders
of Outstanding Debt Securities of that series on the record date. To be
effective, such action must be taken by Holders of the requisite principal
amount of such Debt Securities within a specified period following the record
date. For any particular record date, this period will be 180 days or such
shorter period as may be specified by the Company (or the Trustee, if it set the
record date), and may be shortened or lengthened (but not beyond 180 days) from
time to time. (Section 104)
 
DEFEASANCE AND COVENANT DEFEASANCE
 
     The Indenture provides, if such provision is made applicable to the Debt
Securities of any series pursuant to Section 301 of the Indenture (which will be
indicated in the Prospectus Supplement applicable thereto), that the Company may
elect either (A) to defease and be discharged from any
 
                                       10
<PAGE>   26
 
and all obligations with respect to such Debt Securities then outstanding
(except for the obligations to exchange or register the transfer of such Debt
Securities, to replace temporary or mutilated, destroyed, lost or stolen Debt
Securities, to maintain an office or agency in respect of the Debt Securities,
and to hold monies for payments in trust) ("defeasance"), or (B) to be released
from its obligations with respect to such Debt Securities concerning the
restrictions described under "Restriction on Merger and Sale of Assets" (Section
801) and any other covenants applicable to such Debt Securities which are
subject to covenant defeasance ("covenant defeasance"), and the occurrence of an
event described and notice thereof in clauses (c) and (d) under "Events of
Default and Notice Thereof" (with respect to covenants determined, pursuant to
Section 301 of the Indenture, to be subject to covenant defeasance) shall no
longer be an Event of Default, in each case, upon the irrevocable deposit with
the Trustee (or other qualifying trustee), in trust for such purpose, of money,
and/or U.S. Government Obligations (as defined in the Indenture) which through
the payment of principal and interest in accordance with their terms will
provide money in an amount sufficient without reinvestment to pay the principal
of (and premium, if any) and interest, if any, on such Debt Securities, and any
mandatory sinking fund or analogous payments thereon, on the scheduled due dates
therefor. Such a trust may only be established if, among other things, (i) the
Company has delivered to the Trustee an opinion of counsel (as specified in the
Indenture) to the effect that the Holders of such Debt Securities will not
recognize income, gain or loss for Federal income tax purposes as a result of
such defeasance or covenant defeasance and will be subject to Federal income tax
on the same amounts, in the same manner and at the same times as would have been
the case if such defeasance or covenant defeasance had not occurred, (ii) no
Event of Default or event which with the giving of notice or lapse of time, or
both, would become an Event of Default under the Indenture shall have occurred
and be continuing on the date of such deposit and (iii) certain other customary
conditions precedent are satisfied. In the case of defeasance under clause (A)
above, the opinion of counsel referred to in clause (i) above must refer to and
be based on a ruling of the Internal Revenue Service issued to the Company or
published as a revenue ruling or on a change in applicable Federal income tax
law, in each case after the date of the Indenture. (Article Thirteen)
 
     The Company may exercise the defeasance option with respect to such Debt
Securities notwithstanding its prior exercise of the covenant defeasance option.
If the Company exercises the defeasance option, payment of such Debt Securities
may not be accelerated because of an Event of Default. If the Company exercises
the covenant defeasance option, payment of such Debt Securities may not be
accelerated by reference to the covenants noted under clause (B) above. In the
event the Company omits to comply with the remaining obligations with respect to
such Debt Securities under the Indenture after exercising its covenant
defeasance option and such Debt Securities are declared due and payable because
of the occurrence of any Event of Default, the amount of money and U.S.
Government Obligations on deposit with the Trustee may be insufficient to pay
amounts due on the Debt Securities of such series at the time of the
acceleration resulting from such Event of Default, because the required deposit
in the defeasance trust is based upon scheduled cash flows, rather than market
values, which will vary depending on prevailing interest rates and other
factors. However, the Company will remain liable in respect of such payments.
(Article Thirteen)
 
     The Prospectus Supplement may further describe the provisions, if any,
applicable to defeasance or covenant defeasance with respect to the Debt
Securities of a particular series.
 
CERTAIN DEFINITIONS
 
     Set forth below is a summary of certain of the defined terms used in the
Indenture. Reference is made to the Indenture with respect to any particular
series of Debt Securities for the full definition of all such terms, as well as
any other terms used herein for which no definition is provided. (Section 101 )
 
     "Attributable Value" in respect of any Sale and Leaseback Transaction
means, as of the time of determination, the lesser of (i) the sale price of the
Principal Property so leased multiplied by a
 
                                       11
<PAGE>   27
 
fraction the numerator of which is the remaining portion of the base term of the
lease included in such Sale and Leaseback Transaction and the denominator of
which is the base term of such lease, and (ii) the total obligation (discounted
to present value at the highest rate of interest specified by the terms of any
series of Debt Securities then Outstanding compounded semi-annually) of the
lessee for rental payments (other than amounts required to be paid on account of
property taxes as well as maintenance, repairs, insurance, water rates and other
items which do not constitute payments for property rights) during the remaining
portion of the base term of the lease included in such Sale and Leaseback
Transaction.
 
     "Consolidated Net Tangible Assets" of the Company means the aggregate
amount of assets (less applicable reserves and other properly deductible items)
after deducting therefrom (a) all current liabilities (excluding any
indebtedness for money borrowed having a maturity of less than 12 months from
the date of the most recent consolidated balance sheet of the Company but which
by its terms is renewable or extendable beyond 12 months from such date at the
option of the borrower) and (b) all goodwill, trade names, patents, unamortized
debt discount and expense and any other like intangibles, all as set forth on
the most recent consolidated balance sheet of the Company and computed in
accordance with generally accepted accounting principles.
 
     "Indebtedness" of any Person means (without duplication), with respect to
any Person, (i) every obligation of such Person for money borrowed, (ii) every
obligation of such Person evidenced by bonds, debentures, notes or other similar
instruments, (iii) every reimbursement obligation of such Person with respect to
letters of credit, bankers' acceptances or similar facilities issued for the
account of such Person and (iv) every obligation of the type referred to in
clauses (i) through (iii) of another Person the payment of which such Person has
guaranteed or is responsible or liable for, directly or indirectly, as obligor,
guarantor or otherwise (but only, in the case of clause (iv), to the extent such
Person has guaranteed or is responsible or liable for such obligations).
 
     "Lien" means, with respect to any property or assets, any mortgage or deed
of trust, pledge, hypothecation, assignment, security interest, lien,
encumbrance, or other security arrangement of any kind or nature whatsoever on
or with respect to such property or assets (including any conditional sale or
other title retention agreement having substantially the same economic effect as
any of the foregoing).
 
     "Net Available Proceeds" from any Sale Transaction by any Person means cash
or readily marketable cash equivalents received (including by way of sale or
discounting of a note, installment receivable or other receivable, but excluding
any other consideration received in the form of assumption by the acquiree of
Indebtedness or obligations relating to the properties or assets that are the
subject of such Sale Transaction or received in any other noncash form)
therefrom by such Person, net of (i) all legal, title and recording tax
expenses, commissions and other fees and expenses incurred and all Federal,
state, provincial, foreign and local taxes required to be accrued as a liability
as a consequence of such Sale Transaction; (ii) all payments made by such Person
or its Subsidiaries on any Indebtedness which is secured in whole or in part by
any such properties and assets in accordance with the terms of any Lien upon or
with respect to any such properties and assets or which must, by the terms of
such Lien, or in order to obtain a necessary consent to such Sale Transaction or
by applicable law, be repaid out of the proceeds from such Sale Transaction; and
(iii) all distributions and other payments made to minority interest holders in
Subsidiaries of such Person or joint ventures as a result of such Sale
Transaction; provided, however, that for purposes of clause (ii) of "Limitations
on Sale and Leaseback Transactions", the amount of Net Available Proceeds to be
applied to any acquisition of Principal Properties or retirement of Debt
Securities or other Indebtedness shall be reduced by an amount equal to the sum
of (A) an amount equal to the redemption price with respect to such Debt
Securities delivered within 180 days after the effective date of such Sale and
Leaseback Transaction to the Trustee for retirement and cancellation and (B) the
principal amount, plus any premium or fee paid in connection with a redemption
in accordance with the terms, of such other Indebtedness voluntarily retired by
the
 
                                       12
<PAGE>   28
 
Company within such 180-day period, excluding in each case retirements pursuant
to mandatory sinking fund or prepayment provisions and payments at maturity.
 
     "Principal Property" means any real property or any permanent improvement
thereon owned by the Company or any of its Subsidiaries including, without
limitation, any office, store, warehouse, manufacturing facility or plant or any
portion thereof, and any equipment located at or comprising a part of any such
property, having a net book value, as of the date of determination, in excess of
1% of Consolidated Net Tangible Assets of the Company.
 
     "Principal Subsidiary" means any Subsidiary which owns a Principal
Property.
 
     "Sale and Leaseback Transaction" of any Person means an arrangement with
any lender or investor or to which such lender or investor is a party providing
for the leasing by such Person of any Principal Property that, more than 12
months after (i) the completion of the acquisition, construction, development or
improvement of such Principal Property or (ii) the placing in operation of such
Principal Property or of such Principal Property as so constructed, developed or
improved, has been or is being sold, conveyed, transferred or otherwise disposed
of by such Person to such lender or investor or to any Person to whom funds have
been or are to be advanced by such lender on the security of such Principal
Property. The term of such arrangement, as of any date (the "measurement date"),
shall end on the date of the last payment of rent or any other amount due under
such arrangement on or prior to the first date after the measurement date on
which such arrangement may be terminated by the lessee, at its sole option
without payment of a penalty. "Sale Transaction" means any such sale,
conveyance, transfer or other disposition.
 
     "Subsidiary" of any Person means (i) a corporation more than 50% of the
combined voting power of the outstanding voting stock of which is owned,
directly or indirectly, by such Person or by one or more other Subsidiaries of
such Person or by such Person and one or more Subsidiaries thereof or (ii) any
other Person (other than a corporation) in which such Person, or one or more
other Subsidiaries of such Person or such Person and one or more other
Subsidiaries thereof, directly or indirectly, has at least a majority ownership
and power to direct the policies, management and affairs thereof.
 
PERMANENT GLOBAL SECURITIES
 
     The Debt Securities of a series may be issued in the form of one or more
permanent Global Securities that will be deposited with a Depositary or its
nominee. In such a case, one or more Global Securities will be issued in a
denomination or aggregate denominations equal to the portion of the aggregate
principal amount of Outstanding Debt Securities of the series to be represented
by such Global Security or Securities. The Prospectus Supplement relating to
such series of Debt Securities will describe the circumstances, if any, under
which beneficial owners of interests in any such permanent Global Security may
exchange such interests for Debt Securities of such series and of like tenor and
principal amount in any authorized form and denomination. Unless and until it is
exchanged in whole or in part for Debt Securities in definitive registered form,
a permanent Global Security may not be registered for transfer or exchange
except in the circumstances described in the applicable Prospectus Supplement.
(Sections 204 and 305)
 
     The specific terms of the depositary arrangement with respect to any
portion of a series of Debt Securities to be represented by a permanent Global
Security and a description of the Depositary will be contained in the applicable
Prospectus Supplement.
 
THE TRUSTEE
 
     The Trustee may be deemed to have a conflicting interest and may be
required to resign as Trustee if at the time of a default under the Indenture it
is a creditor of the Company.
 
                                       13
<PAGE>   29
 
GOVERNING LAW
 
     The Indenture and the Debt Securities are governed by and shall be
construed in accordance with the laws of the State of New York. (Section 112)
 
                              PLAN OF DISTRIBUTION
 
     The Company may sell Debt Securities to or through underwriters and also
may sell Debt Securities directly to other purchasers or through agents. Such
underwriters may include Goldman, Sachs & Co. and Deutsche Morgan Grenfell, or a
group of underwriters represented by firms including Goldman, Sachs & Co. and
Deutsche Morgan Grenfell. Goldman, Sachs & Co. and Deutsche Morgan Grenfell may
also act as agents.
 
     The distribution of the Debt Securities may be effected from time to time
in one or more transactions at a fixed price or prices, which may be changed, or
at market prices prevailing at the time of sale, at prices related to such
prevailing market prices or at negotiated prices.
 
     In connection with the sale of Debt Securities, underwriters may receive
compensation from the Company or from purchasers of Debt Securities for whom
they may act as agents in the form of discounts, concessions or commissions.
Underwriters may sell Debt Securities to or through dealers, and such dealers
may receive compensation in the form of discounts, concessions or commissions
from the underwriters and/or commissions from the purchasers for whom they may
act as agents. Underwriters, dealers and agents that participate in the
distribution of Debt Securities may be deemed to be underwriters, and any
discounts or commissions received by them from the Company and any profit on the
resale of Debt Securities by them may be deemed to be underwriting discounts and
commissions, under the Securities Act of 1933 (the "Act"). Any such underwriter
or agent will be identified, and any such compensation received from the Company
will be described, in the Prospectus Supplement.
 
     Under agreements which may be entered into by the Company, underwriters and
agents who participate in the distribution of Debt Securities may be entitled to
indemnification by the Company against certain liabilities, including
liabilities under the Act.
 
     If so indicated in the Prospectus Supplement, the Company will authorize
underwriters or other persons acting as the Company's agents to solicit offers
by certain institutions to purchase Debt Securities from the Company pursuant to
contracts providing for payment and delivery on a future date. Institutions with
which such contracts may be made include commercial and savings banks, insurance
companies, pension funds, investment companies, educational and charitable
institutions and others, but in all cases such institutions must be approved by
the Company. The obligations of any purchaser under any such contract will be
subject to the condition that the purchase of the Offered Debt Securities shall
not at the time of delivery be prohibited under the laws of the jurisdiction to
which such purchaser is subject. The underwriters and such other agents will not
have any responsibility in respect of the validity or performance of such
contracts.
 
                        VALIDITY OF THE DEBT SECURITIES
 
     Unless otherwise specified in the applicable Prospectus Supplement, the
validity of the Offered Debt Securities will be passed upon for the Company by
Coolidge, Wall, Womsley & Lombard, Dayton, Ohio, and for any underwriters or
agents by Sullivan & Cromwell, New York, New York. Sullivan & Cromwell will rely
on the opinion of Coolidge, Wall, Womsley & Lombard as to matters of Ohio law.
 
                                       14
<PAGE>   30
 
                                    EXPERTS
 
     The financial statements and the related financial statement schedules
incorporated in this Prospectus by reference from the Company's Annual Report on
Form 10-K have been audited by Deloitte & Touche LLP, independent auditors, as
stated in their report, which is incorporated herein by reference, and have been
so incorporated in reliance upon the report of such firm given upon their
authority as experts in accounting and auditing.
 
                                       15
<PAGE>   31
 
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    NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS SUPPLEMENT OR THE
PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED. THIS PROSPECTUS SUPPLEMENT AND THE
PROSPECTUS DO NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO
BUY ANY SECURITIES OTHER THAN THE SECURITIES DESCRIBED IN THIS PROSPECTUS
SUPPLEMENT OR AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY SUCH
SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS UNLAWFUL.
NEITHER THE DELIVERY OF THIS PROSPECTUS SUPPLEMENT OR THE PROSPECTUS NOR ANY
SALE MADE HEREUNDER OR THEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY
IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE
THE DATE HEREOF OR THAT THE INFORMATION CONTAINED HEREIN OR THEREIN IS CORRECT
AS OF ANY TIME SUBSEQUENT TO ITS DATE.
 
                           --------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                         PAGE
                                         ----
<S>                                      <C>
PROSPECTUS SUPPLEMENT
The Company.............................. S-2
Use of Proceeds.......................... S-4
Ratio of Earnings to Fixed Charges....... S-4
Capitalization........................... S-5
Selected Consolidated Financial
  Information............................ S-7
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations............................. S-8
Description of Notes..................... S-13
Underwriting............................. S-14
PROSPECTUS
Available Information....................   2
Incorporation of Certain Information by
  Reference..............................   2
The Company..............................   3
Use of Proceeds..........................   4
Ratio of Earnings to Fixed Charges.......   4
Description of Debt Securities...........   4
Plan of Distribution.....................  14
Validity of the Debt Securities..........  14
Experts..................................  15
</TABLE>
 
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                                  $100,000,000
 
                           THE REYNOLDS AND REYNOLDS
                                    COMPANY
 
                                    7% NOTES
                             DUE DECEMBER 15, 2006
                             ----------------------
 
                             PROSPECTUS SUPPLEMENT
 
                             ----------------------
                              GOLDMAN, SACHS & CO.
 
                            DEUTSCHE MORGAN GRENFELL
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